1 00:00:00,480 --> 00:00:03,520 Speaker 1: Calling all my sweeties to the forefront. I'm your host, 2 00:00:03,600 --> 00:00:07,120 Speaker 1: Christophine Hazel, and this is to keep it positive. Sweetish show. 3 00:00:10,320 --> 00:00:12,440 Speaker 2: Welcome to keep it positive, sweetye, the place where we 4 00:00:12,520 --> 00:00:16,799 Speaker 2: he'll grow and learn together. Today's episode feels extra special 5 00:00:16,840 --> 00:00:21,040 Speaker 2: because sweeti'ess we are talking about my rs Unapologetic line, the. 6 00:00:21,079 --> 00:00:24,160 Speaker 1: Launch, the love, the Times Square moment, all. 7 00:00:24,079 --> 00:00:27,880 Speaker 2: Of it has honestly been so surreal, and because this 8 00:00:28,040 --> 00:00:30,400 Speaker 2: line is so personal to me, I wanted to sit 9 00:00:30,480 --> 00:00:33,720 Speaker 2: down and really talk about the journey behind it, not 10 00:00:33,880 --> 00:00:39,519 Speaker 2: just the products, but confidence, identity, self care, and the relationships. 11 00:00:38,640 --> 00:00:40,080 Speaker 1: So many of us have with our hair. 12 00:00:40,600 --> 00:00:43,800 Speaker 2: So today we are getting into all of the things. 13 00:00:44,880 --> 00:00:46,320 Speaker 1: Sheley, what are we talking about today? 14 00:00:47,000 --> 00:00:51,640 Speaker 3: We are talking about you, duh. But no, we're talking 15 00:00:51,640 --> 00:00:53,600 Speaker 3: about ors Unapologetic. 16 00:00:53,680 --> 00:00:54,280 Speaker 4: The line. 17 00:00:54,640 --> 00:00:58,040 Speaker 3: All right, it's been out. This is exciting. Yes, we're 18 00:00:58,040 --> 00:01:01,120 Speaker 3: about a month in. I am I love it. 19 00:01:01,800 --> 00:01:04,600 Speaker 1: Thank you, thank. 20 00:01:04,400 --> 00:01:06,920 Speaker 2: You to hear the results, I mean, the results and 21 00:01:07,040 --> 00:01:10,880 Speaker 2: the response and the testimonials has been incredible. 22 00:01:10,920 --> 00:01:12,880 Speaker 3: We're going to get into all of them. But you know, 23 00:01:12,880 --> 00:01:15,000 Speaker 3: we like to play a little game. We love a 24 00:01:15,040 --> 00:01:19,040 Speaker 3: game game. So this is called hair memory. Okay, okay, 25 00:01:19,280 --> 00:01:21,160 Speaker 3: So I'm just gonna say some different things and you 26 00:01:21,200 --> 00:01:22,880 Speaker 3: let me know what comes to mind. I feel like 27 00:01:22,920 --> 00:01:26,720 Speaker 3: we all have memory. Yeah, So what's the hairstyle that 28 00:01:26,760 --> 00:01:28,160 Speaker 3: had you feel like the most. 29 00:01:27,959 --> 00:01:29,120 Speaker 1: Grown growing up? Oh? 30 00:01:29,200 --> 00:01:31,839 Speaker 2: Honey, A good rod set with the Shirley Temple curls. 31 00:01:32,240 --> 00:01:33,319 Speaker 2: Y'all can't tell me nothing. 32 00:01:33,680 --> 00:01:37,000 Speaker 4: You were still under the dryer all the things. 33 00:01:37,120 --> 00:01:40,240 Speaker 2: It was the rolling, and then the moose, the phone moose, 34 00:01:41,200 --> 00:01:43,360 Speaker 2: and then sitting on the driver all that time. 35 00:01:43,400 --> 00:01:45,400 Speaker 1: I did not like sitting on the dry though. That 36 00:01:45,520 --> 00:01:47,039 Speaker 1: was the least favorite part about that. 37 00:01:47,120 --> 00:01:49,160 Speaker 3: But did they used to have the ear like the 38 00:01:49,160 --> 00:01:50,760 Speaker 3: little pink little ear covers to make. 39 00:01:53,960 --> 00:01:55,200 Speaker 1: I don't know those were created. 40 00:01:56,720 --> 00:01:59,080 Speaker 3: Okay, a hairstyle, you defend it at the time, but 41 00:01:59,160 --> 00:02:01,040 Speaker 3: now you love bad like that was not hot. 42 00:02:01,400 --> 00:02:04,440 Speaker 1: M Here's so I defended at the time. 43 00:02:07,440 --> 00:02:09,520 Speaker 2: So I used to do this bang where like I 44 00:02:09,520 --> 00:02:11,240 Speaker 2: would take my bang and I would part it and 45 00:02:11,320 --> 00:02:14,600 Speaker 2: have and I would roll curl one part backwards off 46 00:02:14,639 --> 00:02:17,440 Speaker 2: the top and then the bottom down and then kind 47 00:02:17,440 --> 00:02:18,760 Speaker 2: of like did this comb over thing. 48 00:02:20,040 --> 00:02:21,919 Speaker 1: Child. I don't know if that was pob abdual. 49 00:02:21,960 --> 00:02:31,760 Speaker 2: I don't know who inspired that, but yeah, you know. 50 00:02:29,360 --> 00:02:35,160 Speaker 4: Yes, it's like over but then over and then you're 51 00:02:35,200 --> 00:02:36,280 Speaker 4: taking you do this little thing. 52 00:02:36,680 --> 00:02:39,519 Speaker 1: We have to find we gotta find it. We had. 53 00:02:39,560 --> 00:02:41,000 Speaker 4: Yeah, we're gonna have to because. 54 00:02:41,880 --> 00:02:43,800 Speaker 1: Yes, I think I actually have a photo of me 55 00:02:48,160 --> 00:02:48,880 Speaker 1: the fan and. 56 00:02:51,080 --> 00:02:54,360 Speaker 2: Oh my gosh, the memories, the memories. 57 00:02:54,480 --> 00:02:56,960 Speaker 3: Okay, so back to so at the salon? What's your 58 00:02:56,960 --> 00:02:59,920 Speaker 3: first salon memories? Hey, get the what what's your first time? 59 00:03:00,160 --> 00:03:04,400 Speaker 2: Yes, I remember there was a salon. It was on 60 00:03:04,440 --> 00:03:06,960 Speaker 2: the corners right by the railroad, Checks and Martin, Tennessee. 61 00:03:07,320 --> 00:03:10,240 Speaker 2: It was really really small. One side it was just 62 00:03:10,280 --> 00:03:11,960 Speaker 2: one chair for the women in one chair for the men. 63 00:03:12,000 --> 00:03:14,800 Speaker 1: They had a barbershop and a female side a salon 64 00:03:14,840 --> 00:03:15,400 Speaker 1: on one side. 65 00:03:15,440 --> 00:03:19,920 Speaker 2: And I cannot remember her name, maybe it was miss Brenda, 66 00:03:20,840 --> 00:03:23,160 Speaker 2: but she was a stylist and I would go get 67 00:03:23,160 --> 00:03:26,520 Speaker 2: perms from her and my hair would look so good. 68 00:03:26,760 --> 00:03:29,440 Speaker 2: I loved going to her and I felt grown. It 69 00:03:29,480 --> 00:03:32,160 Speaker 2: was just something about going to the salon that felt 70 00:03:32,280 --> 00:03:36,320 Speaker 2: very grown at a very young age. The conversations that 71 00:03:36,320 --> 00:03:38,000 Speaker 2: were being had because you could hear what the men 72 00:03:38,040 --> 00:03:40,160 Speaker 2: were talking about, what the women were talking about. 73 00:03:40,320 --> 00:03:43,560 Speaker 1: All the gossip. It was good. It was just a 74 00:03:43,600 --> 00:03:45,440 Speaker 1: fun memory. Yeah, definitely good. 75 00:03:45,520 --> 00:03:47,400 Speaker 3: I think that everyone has like that memory if you 76 00:03:47,440 --> 00:03:48,680 Speaker 3: went to the salon back in the day. 77 00:03:48,720 --> 00:03:50,520 Speaker 2: I hate that they don't have it like that now. 78 00:03:51,320 --> 00:03:54,120 Speaker 2: I feel like men still had that with a barbershop. Yeah, 79 00:03:54,280 --> 00:03:56,200 Speaker 2: but I feel like women not as much because I 80 00:03:56,320 --> 00:03:58,320 Speaker 2: go to the salon when I do go to Destiny 81 00:03:58,760 --> 00:04:00,560 Speaker 2: and we don't really talk as much like me and 82 00:04:00,600 --> 00:04:02,800 Speaker 2: hair talk, but most of them we're reading books or 83 00:04:02,840 --> 00:04:05,120 Speaker 2: like just kind of all the world are on our phones. 84 00:04:05,520 --> 00:04:09,240 Speaker 2: But yeah, I feel like that solon culture is definitely different. 85 00:04:10,040 --> 00:04:13,560 Speaker 3: Okay, what is a smell that instantly reminds you of 86 00:04:13,600 --> 00:04:14,560 Speaker 3: doing your hair growing up? 87 00:04:14,600 --> 00:04:18,600 Speaker 2: Honey, the smell of a hot pressing cone, hm triggered. 88 00:04:19,080 --> 00:04:22,160 Speaker 4: Smell it right now, Nick, already on fire. 89 00:04:22,000 --> 00:04:24,360 Speaker 1: Right, okay, already sweating. 90 00:04:26,640 --> 00:04:29,360 Speaker 4: What is a hairstyle that taught you patients. 91 00:04:29,160 --> 00:04:33,479 Speaker 2: Braids getting braids? My mother would do the braids with 92 00:04:33,520 --> 00:04:37,560 Speaker 2: the bees on the end. That's hairstyle. Definitely caused me 93 00:04:37,600 --> 00:04:39,960 Speaker 2: to have patience. And you love it so much, so 94 00:04:40,040 --> 00:04:41,800 Speaker 2: it's like I've got to sit through. Oh yeah, I 95 00:04:41,800 --> 00:04:44,760 Speaker 2: couldn't wait to shake my hair and hear the bees clacking. 96 00:04:45,920 --> 00:04:46,480 Speaker 1: I love that. 97 00:04:47,760 --> 00:04:51,320 Speaker 3: What's the quickest way to ruin a good mood hair wise. 98 00:04:51,320 --> 00:04:55,320 Speaker 2: Oh my goodness, humidity. When that humidity hits a French 99 00:04:55,360 --> 00:04:55,880 Speaker 2: cur like. 100 00:04:56,360 --> 00:04:58,640 Speaker 4: It, you don't know what you're looking like. 101 00:04:58,920 --> 00:05:02,400 Speaker 2: You look like a che I left out looking good 102 00:05:02,760 --> 00:05:03,799 Speaker 2: and now I look crazy. 103 00:05:04,320 --> 00:05:04,560 Speaker 4: Yeah. 104 00:05:05,320 --> 00:05:07,920 Speaker 3: No, what is something you would say only black women 105 00:05:08,040 --> 00:05:09,120 Speaker 3: understand about hair day? 106 00:05:09,640 --> 00:05:09,960 Speaker 4: Hmmm? 107 00:05:11,960 --> 00:05:15,520 Speaker 2: I think the nighttime. I feel like black women understand 108 00:05:15,600 --> 00:05:17,880 Speaker 2: the night routine. We all have some type of thing, 109 00:05:17,880 --> 00:05:20,360 Speaker 2: whether it's the pillows that we sleep on or if 110 00:05:20,400 --> 00:05:23,000 Speaker 2: it's the scar for the bonnet. I feel like we 111 00:05:23,040 --> 00:05:25,039 Speaker 2: all have something that we have to do at night 112 00:05:25,200 --> 00:05:28,159 Speaker 2: that we implement into our nighttime routine that other women 113 00:05:28,240 --> 00:05:29,120 Speaker 2: probably don't have to. 114 00:05:29,560 --> 00:05:31,160 Speaker 3: Oh that's a good one, because you also know if 115 00:05:31,200 --> 00:05:32,760 Speaker 3: you don't do it, you already know when you wake up, 116 00:05:32,800 --> 00:05:34,280 Speaker 3: like I'm gonnaed that extra hour. 117 00:05:34,240 --> 00:05:35,640 Speaker 1: Listen to redo it. 118 00:05:35,720 --> 00:05:39,200 Speaker 3: Yeah, and then last one, doing my hair used to 119 00:05:39,240 --> 00:05:41,560 Speaker 3: feel like now it feels like this. 120 00:05:42,920 --> 00:05:46,040 Speaker 1: Doing my hair used to feel like a chore. 121 00:05:47,400 --> 00:05:52,840 Speaker 2: Now it feels like a a form of self care. 122 00:05:53,600 --> 00:05:56,760 Speaker 4: Okay, we're going to get into more of that. Okay, Yes, 123 00:05:56,839 --> 00:05:57,240 Speaker 4: I love that. 124 00:05:57,240 --> 00:05:57,799 Speaker 1: That was cute. 125 00:05:58,880 --> 00:06:01,839 Speaker 3: So, like I said, we're talking and everything rs unapologetic 126 00:06:02,000 --> 00:06:04,000 Speaker 3: and you've done your mini series on IG so I 127 00:06:04,040 --> 00:06:06,800 Speaker 3: love that people really got some really good insight. We 128 00:06:06,880 --> 00:06:09,440 Speaker 3: got to feel how you felt with like the pre launch. 129 00:06:09,480 --> 00:06:13,720 Speaker 3: But now it's here, he's here, So tell me, how 130 00:06:13,760 --> 00:06:16,000 Speaker 3: does it feel knowing that you talked about your hair 131 00:06:16,120 --> 00:06:18,200 Speaker 3: journey and when you were younger? How does it feel 132 00:06:18,240 --> 00:06:21,400 Speaker 3: knowing like your hairs goals, like people are using you 133 00:06:21,440 --> 00:06:24,279 Speaker 3: as you're on the Pinterest boards. How does little Crystal 134 00:06:24,320 --> 00:06:28,039 Speaker 3: feel about knowing that something that once was just the 135 00:06:28,080 --> 00:06:30,320 Speaker 3: banging her existence, it's now something that people aspire. 136 00:06:30,600 --> 00:06:33,120 Speaker 2: Yeah, you know, I've had a lot of hair ever 137 00:06:33,160 --> 00:06:35,360 Speaker 2: since I was a kid, and it was a lot 138 00:06:35,400 --> 00:06:37,880 Speaker 2: from mother to manage. It was a lot to maintain 139 00:06:38,720 --> 00:06:41,400 Speaker 2: and the easiest thing to do was to throw a 140 00:06:41,400 --> 00:06:43,640 Speaker 2: perm on it, so it was more manageable and easier 141 00:06:43,680 --> 00:06:44,359 Speaker 2: to manage. 142 00:06:44,720 --> 00:06:47,080 Speaker 1: And at that time, it was just like, Okay, I. 143 00:06:47,080 --> 00:06:49,840 Speaker 2: Gotta do this, and it almost felt like it was 144 00:06:49,880 --> 00:06:52,320 Speaker 2: a burden on whoever had to do my hair, and 145 00:06:52,360 --> 00:06:54,760 Speaker 2: then also a burden for me as a child had 146 00:06:54,760 --> 00:06:57,719 Speaker 2: to sit there and go through it. But now to 147 00:06:57,839 --> 00:07:00,560 Speaker 2: see probably for me, it was like two thousand and 148 00:07:00,640 --> 00:07:04,080 Speaker 2: nine when I moved to Atlanta and this whole natural 149 00:07:04,160 --> 00:07:06,240 Speaker 2: thing was kicking off, and it's like, what is this. 150 00:07:06,279 --> 00:07:08,000 Speaker 1: We're not doing permits anymore. It's not good for us. 151 00:07:08,040 --> 00:07:11,440 Speaker 4: They're trying to kill us, like all yah things. 152 00:07:11,680 --> 00:07:13,600 Speaker 2: And I said, you know what, I'm going to try it, 153 00:07:13,680 --> 00:07:15,440 Speaker 2: like I would love to see what my natural hair 154 00:07:15,520 --> 00:07:18,720 Speaker 2: looks like and what it can do. And I would 155 00:07:18,760 --> 00:07:20,720 Speaker 2: have never known that my hair could even do this 156 00:07:21,160 --> 00:07:24,920 Speaker 2: if I hadn't stopped trying to fit into what society 157 00:07:25,000 --> 00:07:28,000 Speaker 2: said was beautiful, which is the straight hair, the soft, 158 00:07:28,000 --> 00:07:31,120 Speaker 2: curly hair, which that is beautiful, but also what is 159 00:07:31,120 --> 00:07:34,760 Speaker 2: beautiful is what God actually gave you. So embracing that 160 00:07:34,840 --> 00:07:37,280 Speaker 2: and actually exploring and figuring out it was a process 161 00:07:37,320 --> 00:07:38,520 Speaker 2: because my hair had to go through a lot of 162 00:07:38,640 --> 00:07:42,440 Speaker 2: changes even get to this point. But to go through 163 00:07:42,480 --> 00:07:45,440 Speaker 2: that and then to see why this is something that 164 00:07:45,520 --> 00:07:49,440 Speaker 2: people really like. They aspire to have a hair like mine, 165 00:07:49,520 --> 00:07:52,280 Speaker 2: and to know that I've been able to build something 166 00:07:52,640 --> 00:07:54,760 Speaker 2: where people are now saying, oh my goodness, I didn't 167 00:07:54,800 --> 00:07:56,480 Speaker 2: know my hair could do this, and they're loving it. 168 00:07:56,520 --> 00:07:58,400 Speaker 1: So it's beautiful. I love that. 169 00:07:58,920 --> 00:08:01,200 Speaker 3: So you talk about self care and how that's how 170 00:08:01,240 --> 00:08:04,560 Speaker 3: it is now, when did that stop feeling like maintenance. 171 00:08:04,560 --> 00:08:06,280 Speaker 4: When did you have that transition you think? 172 00:08:07,800 --> 00:08:10,880 Speaker 2: I think, honestly, when I started doing my YouTube videos 173 00:08:11,000 --> 00:08:11,960 Speaker 2: and it became fun. 174 00:08:12,520 --> 00:08:14,400 Speaker 1: You know, it didn't feel like work anymore. It didn't 175 00:08:14,440 --> 00:08:15,240 Speaker 1: feel like a chore. 176 00:08:16,040 --> 00:08:19,880 Speaker 2: I started really taking care and exploring with different products 177 00:08:19,920 --> 00:08:21,920 Speaker 2: and seeing what worked for me, and I think that's 178 00:08:21,960 --> 00:08:23,760 Speaker 2: when it became more like this is actually a form 179 00:08:23,800 --> 00:08:25,240 Speaker 2: of self care. This is something I'm gonna do on 180 00:08:25,280 --> 00:08:27,680 Speaker 2: Saturdays before I get out and hit. 181 00:08:27,600 --> 00:08:28,320 Speaker 1: The streets, you know. 182 00:08:28,560 --> 00:08:30,320 Speaker 2: So I think that was one of the things that 183 00:08:30,440 --> 00:08:32,520 Speaker 2: really switched it for me, is when I started doing 184 00:08:32,520 --> 00:08:34,360 Speaker 2: the videos and really got into my hair. 185 00:08:34,240 --> 00:08:36,520 Speaker 3: And kind of like a mindset shift to like, Okay, 186 00:08:36,600 --> 00:08:38,079 Speaker 3: let's not make this a thing. 187 00:08:38,000 --> 00:08:40,720 Speaker 1: Let's embrace it. Absolutely. Yeah. 188 00:08:40,800 --> 00:08:44,880 Speaker 3: So Oris, it's an iconic brand, Yeah, been around. 189 00:08:45,080 --> 00:08:48,160 Speaker 4: This is a major, major major you popped out with it. 190 00:08:49,040 --> 00:08:51,120 Speaker 4: What does what did that alignment feel for? 191 00:08:51,200 --> 00:08:53,880 Speaker 3: Like the partnership, not just you choosing the brand, but like, 192 00:08:53,920 --> 00:08:56,280 Speaker 3: what was it having both of you guys at the table. 193 00:08:56,280 --> 00:08:58,120 Speaker 4: What did you know you wanted that partnership to be. 194 00:08:59,320 --> 00:09:01,880 Speaker 2: I knew that I I wanted to be very collaborative. 195 00:09:02,120 --> 00:09:05,880 Speaker 2: I think that a lot of times as a brand 196 00:09:05,880 --> 00:09:07,679 Speaker 2: ambassador or an influencer. 197 00:09:08,360 --> 00:09:09,800 Speaker 1: A lot of times you don't have. 198 00:09:09,720 --> 00:09:13,079 Speaker 2: The creative control or the voice to say, hey, this 199 00:09:13,160 --> 00:09:15,400 Speaker 2: is what I would like to see. It's really like, 200 00:09:15,480 --> 00:09:17,640 Speaker 2: this is what we're experts in. We just need you 201 00:09:17,679 --> 00:09:19,720 Speaker 2: to be the face of it. So coming in I 202 00:09:19,760 --> 00:09:21,600 Speaker 2: knew I didn't just want to be the face of 203 00:09:21,640 --> 00:09:23,440 Speaker 2: this brand. I wanted to be a part of it. 204 00:09:23,480 --> 00:09:26,000 Speaker 2: I wanted to collaborate, and I wanted to make sure 205 00:09:26,000 --> 00:09:29,280 Speaker 2: it actually worked, you know. So those are things were 206 00:09:29,320 --> 00:09:31,480 Speaker 2: important to me because if I'm going to speak on something, 207 00:09:32,000 --> 00:09:33,880 Speaker 2: I had to know that this actually works. 208 00:09:34,080 --> 00:09:34,320 Speaker 1: Yeah. 209 00:09:34,480 --> 00:09:36,280 Speaker 2: So when I set the table for the first time, 210 00:09:36,840 --> 00:09:38,840 Speaker 2: that was something that was made very clear on both 211 00:09:38,920 --> 00:09:41,600 Speaker 2: ends and which made me feel comfortable knowing that while 212 00:09:41,679 --> 00:09:42,760 Speaker 2: they want the same thing that I. 213 00:09:42,679 --> 00:09:44,000 Speaker 4: Want, yeah, they want a true partner. 214 00:09:44,080 --> 00:09:45,760 Speaker 1: Yeah, just the face exactly. 215 00:09:46,000 --> 00:09:47,840 Speaker 3: So when you say you wanted to make sure it works, 216 00:09:48,360 --> 00:09:50,440 Speaker 3: explain what works mean to you, Like, what was this 217 00:09:50,480 --> 00:09:53,280 Speaker 3: supposed to be solving for the woman that used or 218 00:09:53,280 --> 00:09:55,480 Speaker 3: the man? What was the problem was supposed to be solving? 219 00:09:56,160 --> 00:09:59,559 Speaker 2: Honestly, something that would when I say it works for 220 00:09:59,679 --> 00:10:03,120 Speaker 2: my hair and works for all hair types. It's what 221 00:10:03,240 --> 00:10:05,760 Speaker 2: when you put the products and everything mixes together. Do 222 00:10:05,800 --> 00:10:09,280 Speaker 2: they work cohesively together when you put it on your hair? 223 00:10:09,320 --> 00:10:11,440 Speaker 2: How does it react? Did your hair love it? Or 224 00:10:11,440 --> 00:10:14,040 Speaker 2: is your hair like, oh, I don't like that. We 225 00:10:14,120 --> 00:10:16,440 Speaker 2: saw in the first batch my hair was like, girl, 226 00:10:16,559 --> 00:10:20,640 Speaker 2: what is this? This ain't doing nothing. We got to go 227 00:10:20,679 --> 00:10:25,040 Speaker 2: back to the drawing board. And also because of I 228 00:10:25,360 --> 00:10:28,520 Speaker 2: guess it was research at the time, me playing with 229 00:10:28,559 --> 00:10:31,160 Speaker 2: different products and trying to figure out what works my hair. 230 00:10:31,720 --> 00:10:34,240 Speaker 2: I had done so much research through my YouTube videos 231 00:10:34,240 --> 00:10:36,880 Speaker 2: and playing with products that I knew what I needed. 232 00:10:37,320 --> 00:10:39,000 Speaker 2: And when we went back into the lab and we 233 00:10:39,000 --> 00:10:42,600 Speaker 2: figured out the jail formulation, that was the component that 234 00:10:42,760 --> 00:10:45,880 Speaker 2: really game changer. And I hear so many people saying, girl, 235 00:10:45,920 --> 00:10:48,440 Speaker 2: the jail, the jail. My hair has never looked like this. 236 00:10:48,880 --> 00:10:53,680 Speaker 2: My nephew he was born with beautiful, curly hair, and 237 00:10:53,920 --> 00:10:55,959 Speaker 2: his mom hit me the other day and said, Crystal 238 00:10:56,520 --> 00:10:58,760 Speaker 2: Hendrick's hair has not looked like this since he was born. 239 00:10:59,040 --> 00:11:01,600 Speaker 1: Like this, It's like it solved the problem, you know. 240 00:11:02,080 --> 00:11:06,080 Speaker 2: So bringing the softness back to your hair, moisturizing it 241 00:11:06,120 --> 00:11:08,240 Speaker 2: and then having those curls really pop the way you 242 00:11:08,280 --> 00:11:11,640 Speaker 2: know they can is what this product has solved because 243 00:11:11,640 --> 00:11:13,199 Speaker 2: a lot of times people try it stuff and it's like. 244 00:11:13,160 --> 00:11:16,559 Speaker 1: It's not it ain't working, it's not kidding. Yeah, So 245 00:11:17,040 --> 00:11:18,240 Speaker 1: we got it figured out. 246 00:11:18,120 --> 00:11:20,800 Speaker 4: Yes, integrity of the hair back. 247 00:11:21,360 --> 00:11:24,160 Speaker 3: So that kind of goes back into did it start 248 00:11:24,200 --> 00:11:26,720 Speaker 3: off with you knew you wanted a system of products 249 00:11:26,800 --> 00:11:28,800 Speaker 3: or how did what was that like to get because 250 00:11:28,840 --> 00:11:33,400 Speaker 3: you have one too, were talking yeah the full six Yeah, 251 00:11:33,480 --> 00:11:36,160 Speaker 3: so what what how did you decide that? 252 00:11:36,920 --> 00:11:39,640 Speaker 2: Honestly doing my hair, I've learned what works. Like I'm 253 00:11:39,679 --> 00:11:42,920 Speaker 2: a moose and jail girl. Girls with softer textures can 254 00:11:43,000 --> 00:11:44,800 Speaker 2: just throw some moose and water in it and it 255 00:11:44,840 --> 00:11:47,200 Speaker 2: does the same thing that my hair does when I 256 00:11:47,320 --> 00:11:49,880 Speaker 2: use moose and jail. Sometimes if I just if I 257 00:11:49,880 --> 00:11:52,160 Speaker 2: don't want a superhold, I'll just use the gail. But 258 00:11:52,200 --> 00:11:55,000 Speaker 2: that moose and jail combination for me works. 259 00:11:55,120 --> 00:11:55,560 Speaker 1: Wonders. 260 00:11:55,600 --> 00:11:57,800 Speaker 2: What we tried at first was to do a moose 261 00:11:57,840 --> 00:12:01,160 Speaker 2: to jail in one bottle, but it wasn't thick enough. 262 00:12:01,160 --> 00:12:03,280 Speaker 2: I need the jelly. Yeah, So I was like, let 263 00:12:03,320 --> 00:12:06,960 Speaker 2: me try both. And what I've learned is that with 264 00:12:07,120 --> 00:12:09,240 Speaker 2: all when I was even doing hair, I used so 265 00:12:09,280 --> 00:12:11,880 Speaker 2: many different products from different lines. I was like I 266 00:12:11,920 --> 00:12:14,240 Speaker 2: need to figure out how I can create this in 267 00:12:14,440 --> 00:12:16,160 Speaker 2: one line where I don't have to go to all 268 00:12:16,160 --> 00:12:19,400 Speaker 2: these different lines to figure it out because somebody's moves 269 00:12:19,400 --> 00:12:20,600 Speaker 2: may work for me, and then I had to go 270 00:12:20,600 --> 00:12:24,280 Speaker 2: get somebody else's jail. Here, I can literally use all 271 00:12:24,360 --> 00:12:26,800 Speaker 2: one line instead of having to jump around and figure 272 00:12:26,840 --> 00:12:29,120 Speaker 2: it out. We've done We've done the math for you, guys. 273 00:12:29,160 --> 00:12:31,800 Speaker 2: We figured out all the problems we got you. This 274 00:12:31,840 --> 00:12:33,040 Speaker 2: is one stop shop over here. 275 00:12:33,240 --> 00:12:33,440 Speaker 1: Yeah. 276 00:12:33,440 --> 00:12:36,280 Speaker 4: No, seriously, it's nothing like just going one out. 277 00:12:36,400 --> 00:12:40,120 Speaker 1: Pick it up girl, Yeah like it. Yeah. 278 00:12:40,240 --> 00:12:43,080 Speaker 4: So you say all that, you know what your hair needed. 279 00:12:43,080 --> 00:12:45,520 Speaker 3: What were some of the non negotiables that because of course, 280 00:12:45,559 --> 00:12:47,760 Speaker 3: like you said, you're a product junkie, basically you know 281 00:12:47,800 --> 00:12:49,679 Speaker 3: all the things. What were something negotials you were like, 282 00:12:49,720 --> 00:12:51,720 Speaker 3: oh no, my line can't have this or my line 283 00:12:51,760 --> 00:12:56,240 Speaker 3: can't have them. Yeah, heavy on the alcohol, because alcohol 284 00:12:56,360 --> 00:12:58,840 Speaker 3: drives our hair out. So I was really particularly that 285 00:12:58,880 --> 00:13:01,040 Speaker 3: making sure they had enough water in it to really 286 00:13:01,080 --> 00:13:05,079 Speaker 3: moisturize our hair. Our hair types need water and now 287 00:13:05,120 --> 00:13:07,160 Speaker 3: from me, my hair drinks it until it can't take 288 00:13:07,160 --> 00:13:11,560 Speaker 3: anymore and then it takes forever to dry. Right, So 289 00:13:12,000 --> 00:13:15,880 Speaker 3: understanding like what my hair needed and what helps it flourish. 290 00:13:16,240 --> 00:13:17,559 Speaker 1: That was one non negotiable. 291 00:13:17,559 --> 00:13:19,840 Speaker 2: And then making sure that we were using good, clean, 292 00:13:20,720 --> 00:13:24,440 Speaker 2: organic products, making sure that the batina oil wasn't some ripoff. 293 00:13:24,480 --> 00:13:26,440 Speaker 2: We wanted to make sure that we went and got 294 00:13:26,480 --> 00:13:28,559 Speaker 2: the real botana oil from Honduras. 295 00:13:28,720 --> 00:13:29,880 Speaker 1: Those things were important. 296 00:13:29,960 --> 00:13:34,120 Speaker 2: Keep the integrity of the products, because you can slap 297 00:13:34,160 --> 00:13:36,960 Speaker 2: a botana oil stamp on anything, but if it's not 298 00:13:37,000 --> 00:13:40,360 Speaker 2: that one from Honduras, you know that it's been sourced 299 00:13:40,559 --> 00:13:42,679 Speaker 2: from a really rich soil. So I wanted to make 300 00:13:42,720 --> 00:13:45,480 Speaker 2: sure that one of the integrity of the product still 301 00:13:45,600 --> 00:13:48,000 Speaker 2: to my standards, we talk about everything I do is 302 00:13:48,000 --> 00:13:50,439 Speaker 2: in excellence. I wanted to make sure that even with this, 303 00:13:50,920 --> 00:13:53,080 Speaker 2: because this right here, this is what's. 304 00:13:52,920 --> 00:13:55,720 Speaker 1: Going on your hair. It's your crown and it's going 305 00:13:55,720 --> 00:13:56,360 Speaker 1: into your body. 306 00:13:56,440 --> 00:13:58,080 Speaker 2: So we want to make sure that whatever you are 307 00:13:58,080 --> 00:13:59,760 Speaker 2: putting that we're taking care of you as well. 308 00:14:00,280 --> 00:14:01,680 Speaker 1: So that was a non negot for me. 309 00:14:01,720 --> 00:14:05,120 Speaker 2: When it came to also again putting my name behind something, 310 00:14:05,280 --> 00:14:05,880 Speaker 2: I love it. 311 00:14:05,880 --> 00:14:08,199 Speaker 4: It's the whole luxury hair experience. 312 00:14:07,760 --> 00:14:07,960 Speaker 1: You know. 313 00:14:08,760 --> 00:14:11,840 Speaker 3: So my favorite thing was when I opened it, I 314 00:14:11,920 --> 00:14:14,760 Speaker 3: was like, what is that smell? 315 00:14:16,200 --> 00:14:17,119 Speaker 4: Eat the jail. 316 00:14:19,080 --> 00:14:21,240 Speaker 3: So I'm assuming, like, what did you want women to 317 00:14:21,240 --> 00:14:22,720 Speaker 3: feel the moment they opened the process? 318 00:14:22,760 --> 00:14:24,240 Speaker 4: And I know how I felt when I smelled it. 319 00:14:24,320 --> 00:14:25,120 Speaker 1: I was like, oh, my. 320 00:14:25,080 --> 00:14:27,920 Speaker 2: Goodness, the same way we feel when we walk on 321 00:14:27,920 --> 00:14:30,640 Speaker 2: the aisle any hair product. I don't care what it is, 322 00:14:30,680 --> 00:14:32,360 Speaker 2: the first thing you're going to do is open and 323 00:14:32,400 --> 00:14:35,800 Speaker 2: smell it, right, So I wanted people to like immediately 324 00:14:35,840 --> 00:14:39,520 Speaker 2: that first experience is a make or break. If they 325 00:14:39,520 --> 00:14:42,240 Speaker 2: don't like the smell of it, they're like, oh, I'm putting. 326 00:14:42,040 --> 00:14:42,600 Speaker 1: This back down. 327 00:14:43,240 --> 00:14:45,400 Speaker 2: I really really only had like one person who doesn't 328 00:14:45,440 --> 00:14:47,080 Speaker 2: like to smell of coffee, and they were like, but 329 00:14:47,160 --> 00:14:49,200 Speaker 2: I love the way the product works on my hair, 330 00:14:49,800 --> 00:14:51,320 Speaker 2: so they could get past it because like, I just 331 00:14:51,360 --> 00:14:53,720 Speaker 2: love the way it works on my hair, but anyone else, Like, 332 00:14:53,760 --> 00:14:56,520 Speaker 2: we did so much work to make sure that the 333 00:14:56,560 --> 00:14:59,640 Speaker 2: coffee smell wasn't as potent as it in its natural 334 00:14:59,640 --> 00:15:05,040 Speaker 2: stated because batana smells very, very strong, so we wanted 335 00:15:05,040 --> 00:15:07,320 Speaker 2: to make sure of that. But that smell, like, as 336 00:15:07,360 --> 00:15:10,080 Speaker 2: soon as you smell it, it's like I wanted people 337 00:15:10,080 --> 00:15:13,720 Speaker 2: to be like, ooh, it's almost like a nervous system regulator. 338 00:15:14,320 --> 00:15:17,600 Speaker 2: I wanted that, so I think we nailed it because 339 00:15:17,680 --> 00:15:19,920 Speaker 2: I'm really big on sense anybody time, like what's that smell? 340 00:15:20,200 --> 00:15:23,280 Speaker 2: Like I can smell anything, So to know that we've 341 00:15:23,480 --> 00:15:25,440 Speaker 2: mastered it and got that smell to a point where 342 00:15:25,480 --> 00:15:27,600 Speaker 2: like people actually when they open it, and we've taken 343 00:15:27,680 --> 00:15:30,920 Speaker 2: it to different places and watch people in real time 344 00:15:31,040 --> 00:15:32,960 Speaker 2: open their products and like, oh, my goodness, smells like 345 00:15:33,000 --> 00:15:34,680 Speaker 2: a candle. O oh, this smells like this. It reminds 346 00:15:34,720 --> 00:15:36,560 Speaker 2: me of this. That's what we wanted. 347 00:15:37,080 --> 00:15:38,840 Speaker 4: Nice smells so yummy. 348 00:15:39,000 --> 00:15:39,440 Speaker 1: Thank you. 349 00:15:39,640 --> 00:15:42,440 Speaker 3: What was the most surprising about the process of building 350 00:15:42,560 --> 00:15:44,120 Speaker 3: something from the ground up like this. 351 00:15:45,920 --> 00:15:51,160 Speaker 2: That it's not a cookie cutter microwave process. This takes time, 352 00:15:51,560 --> 00:15:53,000 Speaker 2: you know, and if you want to do it right. 353 00:15:53,080 --> 00:15:54,840 Speaker 2: We didn't do a white label where we just taking 354 00:15:54,840 --> 00:15:58,480 Speaker 2: somebody else's formulation slapping a label on it. We actually 355 00:15:58,560 --> 00:16:01,400 Speaker 2: took time to really create these formulations and. 356 00:16:01,320 --> 00:16:01,960 Speaker 1: Got it right. 357 00:16:02,480 --> 00:16:05,280 Speaker 2: And we've had I think we had a few launch 358 00:16:05,360 --> 00:16:07,640 Speaker 2: dates original and we just it wasn't right. So we 359 00:16:07,680 --> 00:16:11,560 Speaker 2: had to keep pushing it, keep pushing it. So understanding 360 00:16:11,600 --> 00:16:13,320 Speaker 2: that you have to be paid. That's another thing with 361 00:16:13,400 --> 00:16:16,040 Speaker 2: patients and building a brand. We have to be patient 362 00:16:16,080 --> 00:16:18,280 Speaker 2: and make sure that whatever we're putting out is right 363 00:16:18,360 --> 00:16:22,160 Speaker 2: and it's the right time, and I believe we did 364 00:16:22,160 --> 00:16:24,280 Speaker 2: the right thing. We didn't rush it, and that was 365 00:16:24,640 --> 00:16:27,240 Speaker 2: probably the most surprising thing, was like, d this does 366 00:16:27,280 --> 00:16:29,000 Speaker 2: take a lot of time because I had never done 367 00:16:29,040 --> 00:16:29,560 Speaker 2: it before. 368 00:16:30,320 --> 00:16:31,200 Speaker 1: Yeah. 369 00:16:31,280 --> 00:16:35,400 Speaker 3: So continuing into that entrepreneurial journey, this feels like another 370 00:16:36,360 --> 00:16:39,240 Speaker 3: level of another beautiful chapter of that journey and stepping 371 00:16:39,240 --> 00:16:41,480 Speaker 3: into a founder territory, which we hear people say I'm 372 00:16:41,480 --> 00:16:43,000 Speaker 3: a founder, I'm a founder, but you are. 373 00:16:42,880 --> 00:16:44,000 Speaker 4: Definitely a founder. 374 00:16:45,880 --> 00:16:48,320 Speaker 3: What has it taught you about yourself that maybe acting 375 00:16:48,520 --> 00:16:50,960 Speaker 3: or some of those other skills that you've practiced, has 376 00:16:51,000 --> 00:16:52,000 Speaker 3: it that you haven't had to do? 377 00:16:52,200 --> 00:16:54,840 Speaker 1: Hmmm, that's a good question. I believe that. 378 00:16:57,320 --> 00:17:00,600 Speaker 2: Being a founder and building something from the round up 379 00:17:03,160 --> 00:17:06,919 Speaker 2: has taught me one that this is solely based on me. 380 00:17:07,400 --> 00:17:10,439 Speaker 2: You know, it's not somebody give me direction on what 381 00:17:10,560 --> 00:17:13,520 Speaker 2: to do and how to This is these lines you're 382 00:17:13,520 --> 00:17:14,479 Speaker 2: going to say, now say it? 383 00:17:14,800 --> 00:17:17,880 Speaker 1: You know. With acting like it's a collaborative effort. 384 00:17:17,560 --> 00:17:20,560 Speaker 2: Where I'm focused on a scene, partner and those different 385 00:17:20,560 --> 00:17:22,359 Speaker 2: things and I guess something in a way. This also 386 00:17:22,520 --> 00:17:24,960 Speaker 2: mirrors that when it comes to this was also a 387 00:17:24,960 --> 00:17:29,520 Speaker 2: collaborative effort, but knowing that this is based off my 388 00:17:29,560 --> 00:17:34,159 Speaker 2: own personal experiences and what i've actually that's no, it 389 00:17:34,200 --> 00:17:37,000 Speaker 2: all it's the same, because even acting is based off 390 00:17:37,080 --> 00:17:40,080 Speaker 2: my personal experiences when I'm acting. Yeah, so no, it's 391 00:17:40,440 --> 00:17:42,240 Speaker 2: I don't know if there's taught me anything different, because 392 00:17:42,240 --> 00:17:42,720 Speaker 2: as I'm. 393 00:17:42,560 --> 00:17:45,840 Speaker 1: Saying, I'm like, no, I do the same thing with acting. Yeah. Yeah, 394 00:17:45,840 --> 00:17:46,200 Speaker 1: that's good. 395 00:17:46,240 --> 00:17:49,240 Speaker 3: That's even better because you talk about just how your 396 00:17:49,280 --> 00:17:51,160 Speaker 3: life and all the things you've done, they all kind 397 00:17:51,200 --> 00:17:51,960 Speaker 3: of come full something. 398 00:17:52,480 --> 00:17:53,719 Speaker 4: You use those same skills. 399 00:17:53,720 --> 00:17:56,160 Speaker 3: So I think that's good for somebody to even hear 400 00:17:56,200 --> 00:17:58,320 Speaker 3: you say that that they can know, like, whatever you're 401 00:17:58,320 --> 00:18:00,760 Speaker 3: doing right now, you probably can be a found or something. 402 00:18:00,560 --> 00:18:03,440 Speaker 2: Because and pull those skill sets into something else. 403 00:18:03,520 --> 00:18:03,760 Speaker 4: Yeah. 404 00:18:04,720 --> 00:18:06,240 Speaker 1: Yeah, yeah, I'm talking about that. 405 00:18:06,280 --> 00:18:09,639 Speaker 2: Yeah, because I used my own personal experiences to be 406 00:18:09,680 --> 00:18:11,959 Speaker 2: able to build this. When I'm acting, I pulled from 407 00:18:12,000 --> 00:18:14,840 Speaker 2: personal experiences to be able to make it real and realistic. 408 00:18:14,880 --> 00:18:16,200 Speaker 1: So yes, I think it's all the same. 409 00:18:17,080 --> 00:18:19,760 Speaker 4: Were you intimidated though going into this space? 410 00:18:20,119 --> 00:18:20,520 Speaker 1: This space? 411 00:18:20,560 --> 00:18:23,080 Speaker 2: I think I was more intimidated acting than going into 412 00:18:23,080 --> 00:18:26,840 Speaker 2: this space because I partnered with the experts, you know, 413 00:18:26,880 --> 00:18:29,080 Speaker 2: I was with people who knew exactly what they were doing, 414 00:18:29,680 --> 00:18:33,639 Speaker 2: and I'd seen the fruit all the other launches that 415 00:18:33,640 --> 00:18:34,080 Speaker 2: they had. 416 00:18:33,920 --> 00:18:36,200 Speaker 1: Done in lines that they had helped build. I knew 417 00:18:36,240 --> 00:18:37,240 Speaker 1: I was in good hands. 418 00:18:37,440 --> 00:18:43,159 Speaker 2: And I think with acting, once you have the lines 419 00:18:43,200 --> 00:18:46,160 Speaker 2: and the camera and the director says action, it's on you, 420 00:18:46,160 --> 00:18:47,840 Speaker 2: you know, so you're out there kind of by yourself 421 00:18:47,840 --> 00:18:51,000 Speaker 2: trying to figure it out with the cameras in your face. 422 00:18:51,400 --> 00:18:53,800 Speaker 2: But with this, I definitely feel like I had more 423 00:18:53,840 --> 00:18:55,399 Speaker 2: support and I was. 424 00:18:55,480 --> 00:18:57,400 Speaker 1: I knew that we were in good hands. 425 00:18:57,200 --> 00:19:01,280 Speaker 3: With RS and no mistaken Yeah, so this kind of 426 00:19:01,280 --> 00:19:03,879 Speaker 3: puts you in that beauty space. Did it change the 427 00:19:03,920 --> 00:19:06,400 Speaker 3: way you felt about like outside of entertainment, the things 428 00:19:06,400 --> 00:19:07,720 Speaker 3: you could do? I know, you know that you can 429 00:19:07,760 --> 00:19:11,439 Speaker 3: do anything and everything, but I'm sure it's kind of 430 00:19:12,080 --> 00:19:14,440 Speaker 3: got something that's brilling. How did it? How was that 431 00:19:14,640 --> 00:19:16,600 Speaker 3: like doing something that was outside of entertainment? 432 00:19:18,240 --> 00:19:23,240 Speaker 2: I and even more today, I understand that the entertainment 433 00:19:23,280 --> 00:19:27,359 Speaker 2: industry is changing. It's changed drastically from the day I 434 00:19:27,400 --> 00:19:32,600 Speaker 2: started in this industry to today. And I think as artists, 435 00:19:32,880 --> 00:19:35,960 Speaker 2: the sooner you understand that that can't be your end 436 00:19:36,040 --> 00:19:39,000 Speaker 2: all be all, the better off you'll be So for 437 00:19:39,080 --> 00:19:42,560 Speaker 2: me getting into this, and I've always had the brain 438 00:19:42,680 --> 00:19:44,080 Speaker 2: to work, Okay, what's next? 439 00:19:44,400 --> 00:19:46,280 Speaker 1: How can we build off of this? What else can 440 00:19:46,320 --> 00:19:46,680 Speaker 1: we do? 441 00:19:48,440 --> 00:19:50,200 Speaker 2: You think of that graph where it's like the circle 442 00:19:50,280 --> 00:19:53,040 Speaker 2: in the middle, then you have lines in more circles 443 00:19:53,240 --> 00:19:55,479 Speaker 2: like mine just keeps getting bigger and bigger based off 444 00:19:55,520 --> 00:19:58,040 Speaker 2: of what I've the nucleus of what I've built. So 445 00:19:58,480 --> 00:20:02,600 Speaker 2: for me is making sure that this is this is 446 00:20:02,880 --> 00:20:06,719 Speaker 2: wealth building, this is generational wealth. You know, things that 447 00:20:06,760 --> 00:20:08,960 Speaker 2: I can do to continue to help support my family 448 00:20:09,240 --> 00:20:12,400 Speaker 2: from years to come. Where if a show gets canceled tomorrow, 449 00:20:12,920 --> 00:20:13,639 Speaker 2: what am I gonna do? 450 00:20:14,040 --> 00:20:14,239 Speaker 1: You know? 451 00:20:14,320 --> 00:20:17,159 Speaker 2: So, I think it's very smart for creatives, whether you 452 00:20:17,359 --> 00:20:21,080 Speaker 2: are in an entertainment industry or an entrepreneur, to have 453 00:20:21,240 --> 00:20:25,640 Speaker 2: multiple strings because at any day, anytime, something could end. 454 00:20:25,720 --> 00:20:28,679 Speaker 2: So for me, it was more so making sure that 455 00:20:28,840 --> 00:20:31,760 Speaker 2: I'm good either way, Madam Walkers. 456 00:20:31,840 --> 00:20:36,760 Speaker 3: Perhaps, yes, how do you balance the creativity with the 457 00:20:36,800 --> 00:20:37,840 Speaker 3: business side of things? 458 00:20:38,280 --> 00:20:41,320 Speaker 4: You're super creative and you know all these things. 459 00:20:41,320 --> 00:20:43,000 Speaker 3: How were you able to balance that or were you 460 00:20:43,080 --> 00:20:45,920 Speaker 3: able to kind of just relinquish it all and kind 461 00:20:45,960 --> 00:20:46,879 Speaker 3: of pour it all into it. 462 00:20:47,040 --> 00:20:48,840 Speaker 2: Yeah, we've been able to pour it all into it, 463 00:20:48,920 --> 00:20:51,480 Speaker 2: you know, And that's the beautiful thing about being a creative. 464 00:20:52,359 --> 00:20:54,879 Speaker 2: Any product needs some type of creativity to sell it, 465 00:20:55,160 --> 00:20:57,280 Speaker 2: you know. So to actually be able to put that 466 00:20:57,359 --> 00:20:59,439 Speaker 2: skill set to use when it comes to selling the 467 00:20:59,480 --> 00:21:02,399 Speaker 2: products was amazing. Because when we do our marketing and 468 00:21:02,720 --> 00:21:04,840 Speaker 2: we have all these different calls on what we're gonna 469 00:21:04,880 --> 00:21:07,280 Speaker 2: do next to push the products, we get to have 470 00:21:07,320 --> 00:21:09,560 Speaker 2: fun with That's the fun part, you know, getting to 471 00:21:09,600 --> 00:21:11,960 Speaker 2: create and have fun with the marketing. 472 00:21:12,000 --> 00:21:12,600 Speaker 1: But I love it. 473 00:21:13,560 --> 00:21:16,199 Speaker 3: So you are this big time actress and things. So 474 00:21:16,240 --> 00:21:18,440 Speaker 3: you've seen your name and the lights and the screens. 475 00:21:19,480 --> 00:21:22,000 Speaker 3: Did it feel the same when you saw the rs 476 00:21:22,960 --> 00:21:26,760 Speaker 3: unapologetic and knowing this product? Or is the feeling always 477 00:21:26,760 --> 00:21:28,760 Speaker 3: the same, the same gratitude or was it a little 478 00:21:28,800 --> 00:21:30,919 Speaker 3: bit different because of what you know? 479 00:21:31,080 --> 00:21:31,399 Speaker 4: Sector? 480 00:21:31,520 --> 00:21:33,520 Speaker 1: This is it. When I look at a product, I 481 00:21:33,560 --> 00:21:34,960 Speaker 1: think about the team. You know. 482 00:21:35,000 --> 00:21:37,639 Speaker 2: When we build something, it's not like a idea, this, 483 00:21:37,760 --> 00:21:39,880 Speaker 2: idea this, Yes, I know, like I'm the driving force 484 00:21:39,960 --> 00:21:42,320 Speaker 2: of the face of it and the reason why people 485 00:21:42,400 --> 00:21:44,280 Speaker 2: like we want to do this, But I'm none of 486 00:21:44,320 --> 00:21:47,560 Speaker 2: this without my team. So even with TV, like I've 487 00:21:47,560 --> 00:21:49,920 Speaker 2: had billboards and Times Square with the sisters and would 488 00:21:49,960 --> 00:21:54,159 Speaker 2: devo for Zatima. But I think the only moment it 489 00:21:54,240 --> 00:21:56,760 Speaker 2: felt different was to see my billboard and Times Square 490 00:21:56,760 --> 00:21:59,520 Speaker 2: with just my face on it, and that was a moment. 491 00:21:59,560 --> 00:22:02,320 Speaker 2: But knowing like every time we accomplished something, it's not 492 00:22:02,400 --> 00:22:07,280 Speaker 2: just me, it's a Shanna west Herman everybody that like, 493 00:22:07,400 --> 00:22:09,000 Speaker 2: that's all the meetings when I'm not even on the 494 00:22:09,040 --> 00:22:11,960 Speaker 2: calls that are handling everything to make these things happen 495 00:22:12,000 --> 00:22:13,800 Speaker 2: while I may be working on something else, you know, 496 00:22:13,880 --> 00:22:17,879 Speaker 2: so understanding that it's always a collaborative effort and not 497 00:22:17,960 --> 00:22:20,439 Speaker 2: getting too ahead of myself or ego driven. 498 00:22:20,520 --> 00:22:23,600 Speaker 4: For sure, I love them. So let's talk about the launch. 499 00:22:24,160 --> 00:22:27,040 Speaker 3: I know I was so excited to see the billboard 500 00:22:27,119 --> 00:22:31,520 Speaker 3: and see the people. It just really felt very personal 501 00:22:31,600 --> 00:22:34,240 Speaker 3: and like something that was yours and just really happy 502 00:22:34,280 --> 00:22:36,320 Speaker 3: to see any of the line perfectly with just your. 503 00:22:36,160 --> 00:22:37,320 Speaker 4: Brain, your hair and everything. 504 00:22:37,760 --> 00:22:40,080 Speaker 3: Talk to me about that Time Square moment and minus 505 00:22:40,200 --> 00:22:43,159 Speaker 3: the billboard, like the weather, the people, the people showed up. 506 00:22:43,240 --> 00:22:45,360 Speaker 3: I saw people that I see at all of your 507 00:22:45,400 --> 00:22:47,040 Speaker 3: live podcasting all those things. 508 00:22:48,560 --> 00:22:51,080 Speaker 4: So tell me what was that energy like shout. 509 00:22:50,840 --> 00:22:51,640 Speaker 1: Out to the sweeties. 510 00:22:51,640 --> 00:22:55,200 Speaker 2: First and foremost, it was people I had never met there. 511 00:22:55,359 --> 00:22:58,479 Speaker 2: The sweeties were there, people that I didn't even know 512 00:22:58,520 --> 00:23:00,879 Speaker 2: were a fan of mine that showed up and was 513 00:23:00,920 --> 00:23:04,240 Speaker 2: like or One guy was like, my my friend told 514 00:23:04,280 --> 00:23:05,800 Speaker 2: me to come out here, like she's a big fan 515 00:23:05,880 --> 00:23:08,560 Speaker 2: of yours. He literally like came in the rain because 516 00:23:08,560 --> 00:23:12,040 Speaker 2: somebody told him to. I was like, wow, like that's crazy. 517 00:23:12,840 --> 00:23:15,639 Speaker 2: But I remember sitting in my hotel room and it 518 00:23:15,760 --> 00:23:19,560 Speaker 2: was me and Ayana and herman and it was cold, 519 00:23:19,680 --> 00:23:22,800 Speaker 2: it was rainy, and I'm looking my room. I couldn't 520 00:23:22,840 --> 00:23:25,800 Speaker 2: see that side of time square and I was just like, man, 521 00:23:25,840 --> 00:23:28,760 Speaker 2: I was like, y'all, what if nobody comes. I literally 522 00:23:28,760 --> 00:23:31,800 Speaker 2: had a moment of doubt. And I was like, cause 523 00:23:31,800 --> 00:23:33,760 Speaker 2: I don't know, Like it's raining, you know, like in 524 00:23:33,800 --> 00:23:34,840 Speaker 2: it's cold outside, you know. 525 00:23:34,880 --> 00:23:36,359 Speaker 1: And that's another thing. Black people they here. We did 526 00:23:36,440 --> 00:23:37,680 Speaker 1: not like to be outside. 527 00:23:37,280 --> 00:23:42,960 Speaker 2: And no rain, okay, So they were like crystal people 528 00:23:42,960 --> 00:23:44,520 Speaker 2: are going to be out there. There was something else 529 00:23:44,600 --> 00:23:47,359 Speaker 2: going on, some type of rally. So it was like 530 00:23:47,400 --> 00:23:49,520 Speaker 2: a bunch of people outside, but I didn't. I was like, 531 00:23:49,560 --> 00:23:51,159 Speaker 2: they ain't there for me, you know, They're there for 532 00:23:51,200 --> 00:23:54,600 Speaker 2: this other thing. And that was over with before mine. 533 00:23:54,640 --> 00:23:56,240 Speaker 2: So when I got outside, I was able to actually 534 00:23:56,240 --> 00:23:59,480 Speaker 2: see who came from me, and to my surprise, people 535 00:23:59,560 --> 00:24:03,480 Speaker 2: really in the rain, in the cold, and that spoke volumes. 536 00:24:03,560 --> 00:24:06,480 Speaker 2: That spoke volumes to the support that I have. That 537 00:24:06,560 --> 00:24:11,040 Speaker 2: spoke volumes to the brand overall, brand that we've built, 538 00:24:11,280 --> 00:24:13,800 Speaker 2: that people know, whatever Crystal's doing, we want to get 539 00:24:13,800 --> 00:24:16,480 Speaker 2: behind it, you know. And it meant so much just 540 00:24:16,520 --> 00:24:19,720 Speaker 2: to have that moment. I remember going out before during 541 00:24:19,760 --> 00:24:21,720 Speaker 2: the day to call my parents and show them the 542 00:24:21,720 --> 00:24:23,240 Speaker 2: billboard and it was. 543 00:24:23,160 --> 00:24:25,840 Speaker 1: Just a beautiful day. It really was. It was fun. 544 00:24:25,880 --> 00:24:28,840 Speaker 1: We had a good time again. Yeah, thank you. 545 00:24:29,320 --> 00:24:32,080 Speaker 3: We are all so proud, and I know that it's 546 00:24:32,119 --> 00:24:34,200 Speaker 3: not all of us, the majority of us Black women. 547 00:24:34,280 --> 00:24:37,080 Speaker 3: We have such layered relationships with our hair just because 548 00:24:37,080 --> 00:24:38,480 Speaker 3: of how we were tall about. 549 00:24:38,200 --> 00:24:40,200 Speaker 4: It, our experiences, our texture. 550 00:24:40,720 --> 00:24:42,639 Speaker 3: How important was it for this line to feel like 551 00:24:42,680 --> 00:24:44,720 Speaker 3: it was made for all of those experiences. 552 00:24:45,160 --> 00:24:49,680 Speaker 2: It's very important because honestly, it doesn't matter what type 553 00:24:49,680 --> 00:24:51,879 Speaker 2: of hair you have as a curly haired girl or 554 00:24:52,000 --> 00:24:55,439 Speaker 2: textured hair girl. From the mixed girls who have the 555 00:24:55,480 --> 00:24:57,960 Speaker 2: hair that is most coveted, to the girls who have 556 00:24:58,000 --> 00:25:02,119 Speaker 2: a thicker or coarser hair, her stories from the women 557 00:25:02,160 --> 00:25:05,639 Speaker 2: who have that you're saying, the more finer textures that 558 00:25:05,720 --> 00:25:08,080 Speaker 2: have dealt with just not knowing where to fit in 559 00:25:08,440 --> 00:25:11,040 Speaker 2: or you understanding like why is my hair different than 560 00:25:11,080 --> 00:25:13,359 Speaker 2: everybody else's? And sometimes the parents didn't know how to 561 00:25:13,400 --> 00:25:15,480 Speaker 2: do it, you know. So this is a product where 562 00:25:15,520 --> 00:25:17,880 Speaker 2: the mom who's trying to figure out how to work 563 00:25:17,920 --> 00:25:19,280 Speaker 2: with a textured hair daughter. 564 00:25:19,520 --> 00:25:21,080 Speaker 1: They know this is easy for them. You know. 565 00:25:21,080 --> 00:25:24,000 Speaker 2: We've made it easy for the mom whose daughter has 566 00:25:24,240 --> 00:25:27,560 Speaker 2: is more kinky or curly and more texture, thicker texture. 567 00:25:27,960 --> 00:25:31,800 Speaker 2: We have something for them too. But I don't think 568 00:25:32,359 --> 00:25:37,200 Speaker 2: any girl has been omitted from feeling kind of lost 569 00:25:37,440 --> 00:25:39,719 Speaker 2: in that transition of like what do I do with 570 00:25:39,760 --> 00:25:41,800 Speaker 2: this hair? You know. I think we've all kind of 571 00:25:41,800 --> 00:25:43,879 Speaker 2: been through that phase where it's like I don't know 572 00:25:43,880 --> 00:25:46,520 Speaker 2: what to do with this. So that we created something 573 00:25:46,560 --> 00:25:48,679 Speaker 2: that is for all hair textures that can make you 574 00:25:48,720 --> 00:25:51,200 Speaker 2: feel confident no matter what hair type you have. 575 00:25:51,600 --> 00:25:52,119 Speaker 1: I love that. 576 00:25:52,840 --> 00:25:55,520 Speaker 3: So it's been out for over a month. Is Here 577 00:25:55,760 --> 00:25:58,879 Speaker 3: is Live, and I've definitely seen you repost some stuff. 578 00:25:58,880 --> 00:26:01,159 Speaker 3: But tell me some of the audience responses that have 579 00:26:01,240 --> 00:26:03,280 Speaker 3: really spoke with you, especially those people that may not 580 00:26:03,320 --> 00:26:05,280 Speaker 3: be your friends, that have been you know that people 581 00:26:05,280 --> 00:26:07,439 Speaker 3: have gone out, gone out and bought this product. 582 00:26:07,600 --> 00:26:12,359 Speaker 1: Yeah, it's been amazing, you know, I believe that. 583 00:26:12,440 --> 00:26:15,800 Speaker 2: I don't know, I haven't had any if Yeah, I 584 00:26:15,800 --> 00:26:17,959 Speaker 2: haven't heard of any bad reviews all of them. 585 00:26:18,080 --> 00:26:19,520 Speaker 1: Yeah, I've not heard any bad reviews. 586 00:26:19,520 --> 00:26:21,600 Speaker 2: And then friends that I didn't even know had went 587 00:26:21,640 --> 00:26:24,080 Speaker 2: out and bought it themselves. Like my tailor came over 588 00:26:24,160 --> 00:26:26,239 Speaker 2: yesterday and she goes, oh my god. She was like 589 00:26:26,520 --> 00:26:28,800 Speaker 2: the jail. She's like girls, She's like, I've never had it. 590 00:26:28,880 --> 00:26:30,520 Speaker 2: She said, even like after day three or four, my 591 00:26:30,560 --> 00:26:31,399 Speaker 2: hair was still curly. 592 00:26:31,440 --> 00:26:32,800 Speaker 1: I was like me too. 593 00:26:33,520 --> 00:26:35,320 Speaker 2: I was like it was like day six or seven 594 00:26:35,440 --> 00:26:38,120 Speaker 2: me and I was like, my hair is still cute, 595 00:26:38,400 --> 00:26:40,919 Speaker 2: you know. But she couldn't believe like how well her 596 00:26:40,960 --> 00:26:42,760 Speaker 2: curls were holding up. And just to hear that made 597 00:26:42,800 --> 00:26:46,040 Speaker 2: me feel good because I know for me after before, 598 00:26:46,119 --> 00:26:47,800 Speaker 2: it would be like after day three or or four, 599 00:26:48,119 --> 00:26:49,800 Speaker 2: I'd be ready to wash my hair, or sometimes it 600 00:26:49,880 --> 00:26:52,920 Speaker 2: was day two, I'd be like, wash it, get it out. 601 00:26:53,840 --> 00:26:56,880 Speaker 2: But to know that women are still loving their hair 602 00:26:56,920 --> 00:26:59,080 Speaker 2: a few days after they've done their watching goes means 603 00:26:59,119 --> 00:27:03,400 Speaker 2: a lot. I see the comments on Instagram. I see 604 00:27:03,400 --> 00:27:06,640 Speaker 2: the videos people post, even them opening up their products 605 00:27:06,680 --> 00:27:09,320 Speaker 2: as they get it has been a beautiful thing to 606 00:27:09,359 --> 00:27:11,720 Speaker 2: watch and just I'm always paying attention to making sure 607 00:27:11,760 --> 00:27:14,359 Speaker 2: I thank them for supporting because you don't have to 608 00:27:14,880 --> 00:27:17,439 Speaker 2: that's the thing people think that you throw something. Now 609 00:27:17,480 --> 00:27:20,360 Speaker 2: people just automatically on support it. I really appreciate it. 610 00:27:20,840 --> 00:27:24,920 Speaker 4: I love that, So, I mean, what's next for the brand? Man? 611 00:27:24,960 --> 00:27:26,040 Speaker 1: We have so many products. 612 00:27:26,040 --> 00:27:29,440 Speaker 2: I was talking to them about a deep moisturizer because 613 00:27:29,480 --> 00:27:33,840 Speaker 2: I'm a big deep conditioned girl. Talked about we actually 614 00:27:33,920 --> 00:27:37,000 Speaker 2: are formulating and making sure that we have it because 615 00:27:37,000 --> 00:27:39,239 Speaker 2: we want to make sure it's right a conditioner to 616 00:27:39,280 --> 00:27:45,080 Speaker 2: accompany the shampoo. And the edge control is getting formulated 617 00:27:45,080 --> 00:27:47,679 Speaker 2: as well, because we had an edge control I went 618 00:27:47,720 --> 00:27:49,560 Speaker 2: to Houston and baby, that thing did not work, so 619 00:27:50,480 --> 00:27:53,639 Speaker 2: I need to make sure that it is Houston Texas approves. 620 00:27:53,960 --> 00:27:55,919 Speaker 1: Love. That's great because it's hot. 621 00:27:56,119 --> 00:28:02,520 Speaker 3: Yes, okay, awesome, Well Crystal, congratulations as unapologetic, you continue 622 00:28:02,560 --> 00:28:05,320 Speaker 3: to just level up, so we're super excited and thank 623 00:28:05,359 --> 00:28:06,800 Speaker 3: you for sharing all the deeps. 624 00:28:06,960 --> 00:28:09,560 Speaker 1: Of course, thank you, thank you guys for tuning in. 625 00:28:09,880 --> 00:28:12,240 Speaker 2: I hope you are loving all the products and please 626 00:28:12,320 --> 00:28:13,359 Speaker 2: let us know how you're liking it. 627 00:28:13,359 --> 00:28:14,040 Speaker 1: I would love to know