WEBVTT - Impact of Infrastructure on Copper, Gold and Crypto

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<v Speaker 1>Welcome to the Bloomberg Markets Podcast. I'm Paul Sweeney alongside

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<v Speaker 1>my co host Matt Miller. Every business day we bring

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<v Speaker 1>You're talking precious metals, gold, silver, maybe throwing in a

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<v Speaker 1>little Bitcoin you'd like to do that with Everett Millman,

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<v Speaker 1>precious metals specialist of Gainesville's Coin located in Gainesville, Florida. Everett, Uh,

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<v Speaker 1>We're out with a little bit of a story. I'm

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<v Speaker 1>just looking at gold. It's off about one point four

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<v Speaker 1>percent here to nine dollars and now's but it was

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<v Speaker 1>off I guess overnight as much as four pent some

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<v Speaker 1>folks calling it kind of like a mini flash crash.

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<v Speaker 1>Any idea what happened there? Was that just technicals. I

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<v Speaker 1>do think that technicals played a pretty large role here. Um,

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<v Speaker 1>we have to keep in mind that during the summer

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<v Speaker 1>trading volumes and gold are rather thin, and just adding

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<v Speaker 1>onto that and the fact that markets in Tokyo and

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<v Speaker 1>Singapore were all for holiday, so the technical movements would

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<v Speaker 1>have a much larger effect in that low volume area.

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<v Speaker 1>But I think the approximate cause was the strong employment

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<v Speaker 1>data from Friday and sort of a carry over and

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<v Speaker 1>that as Asian markets opened overnight. UM. That definitely knocks

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<v Speaker 1>some of the luster off of gold. And we also

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<v Speaker 1>have to keep in mind that sentiment in the gold

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<v Speaker 1>market was already pretty low. UM. All of that seemed

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<v Speaker 1>to kind of pile on in a quick technical sell off,

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<v Speaker 1>but I think that's short term speculative activity. UM. Partly

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<v Speaker 1>because of the swiftness we've seen the gold price recover

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<v Speaker 1>this morning as well. Square with me to what feels

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<v Speaker 1>like competing factors here. You mentioned the jobs report on

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<v Speaker 1>Friday really strong, and yet overnight it seems like Goldman

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<v Speaker 1>amongst others started downgrading growth out of China on that

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<v Speaker 1>delta variant. How much of China is a headwind in

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<v Speaker 1>terms of future lower growth yet some strong growth here

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<v Speaker 1>in the US. Rights That is a very interesting dynamic

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<v Speaker 1>where we see a divergence possibly between the direction the

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<v Speaker 1>Chinese economy is going and where the US is. You

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<v Speaker 1>would think that a weaker Chinese economy if the delta

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<v Speaker 1>variant really is an under control there, that that would

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<v Speaker 1>be rather bad for gold, given how much gold demand

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<v Speaker 1>comes from China. But I think the overall sentiment or

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<v Speaker 1>the overall narrative of the economy improving of things opening

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<v Speaker 1>up that just overall reduces safe haven demand for gold.

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<v Speaker 1>So between those two competing trends or forces. Um. Right now,

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<v Speaker 1>the focus does seem to be on the US recovery,

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<v Speaker 1>but in the on the horizon, I think that the

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<v Speaker 1>China issue is certainly something there that gold traders should

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<v Speaker 1>be watching. All right, Let's uh talk a little bit

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<v Speaker 1>about some of the you know, copper was one medal

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<v Speaker 1>that was really rallying earlier in the year, and I

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<v Speaker 1>guess you know a little bit of a you know,

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<v Speaker 1>demand driven there as it relates to, you know, maybe

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<v Speaker 1>a reopening the global economy. UM, when's your thought on copper? Well,

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<v Speaker 1>copper is somewhat interesting, interestingly in a crossroads right now,

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<v Speaker 1>similar to what we're saying with the divergence between the

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<v Speaker 1>US and China. UM, we did see Beijing sell some

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<v Speaker 1>of its strategic copper stockpiles in order to try and

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<v Speaker 1>quell prices and bring down that commodities inflation. But then

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<v Speaker 1>on the supply side, we have potential strike in Chile

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<v Speaker 1>and that um, the Chilean strike possibility, even though it

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<v Speaker 1>hasn't actually happened. Um, that would have a major effect

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<v Speaker 1>on how much copper is available in the market, Chile

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<v Speaker 1>being the world's largest producer of copper and exporter. So

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<v Speaker 1>I think that those two competing forces kind of us

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<v Speaker 1>copper stuck in neutral right now. Um. But if I

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<v Speaker 1>think inflation also plays a role there if we get

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<v Speaker 1>sustained inflation. Um. We talk so much about that gold

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<v Speaker 1>being an inflation hedge. It is, but copper and some

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<v Speaker 1>of the industrial commodities even more so factor into that equation.

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<v Speaker 1>What is not stuck in neutrals? Bitcoin and Everett. It's funny,

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<v Speaker 1>I you know, started on my career covering Muni bonds.

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<v Speaker 1>My co anchor in the afternoon, Caroline loves crypto, and

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<v Speaker 1>we were finally able to get our worlds to collide

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<v Speaker 1>with the infrastructure bill, with crypto sort of being the

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<v Speaker 1>big hold up. That being said, I'm taking look at bitcoin,

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<v Speaker 1>which is up to forty thousand. What are the sort

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<v Speaker 1>of indications that you look at to get us back

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<v Speaker 1>up to fift k Well, I think that it hinges

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<v Speaker 1>largely on, as you pointed out, with the Infrastructure Bill,

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<v Speaker 1>what is the regulatory framework or environment for bitcoin and

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<v Speaker 1>crypto is going to look like going forward. We have

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<v Speaker 1>seen some mixed messages about whether Congress wants to sort

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<v Speaker 1>of enshrine proof of work cryptocurrencies like bitcoin as being

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<v Speaker 1>something that is regular did like other securities. UM. I

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<v Speaker 1>think that would be rather positive if that was the

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<v Speaker 1>final outcome. But of course there are those competing voices

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<v Speaker 1>in the political realm who think rather differently that cryptos

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<v Speaker 1>represent this major threat to the US dollar UM and

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<v Speaker 1>to sort of finance as a whole, of the legacy

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<v Speaker 1>systems of the financial UH framework. So I think that

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<v Speaker 1>with that being said, UM, we'd like to see Congress

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<v Speaker 1>make some sort of move on regulations. So this isn't

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<v Speaker 1>just a question up in the air that the crypto

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<v Speaker 1>market is constantly in fear of a major pullback like

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<v Speaker 1>we saw about a month or two ago. UM. To

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<v Speaker 1>get us back up to those highs, I really would

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<v Speaker 1>like to see some clarity on on the regulatory outlook

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<v Speaker 1>for bitcoin. All right, every thank you so much. We

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<v Speaker 1>appreciate it. As always Everett Millman, precious metal specialist of

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<v Speaker 1>Gainesville Coins. Well, the United Nations, they backed a group

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<v Speaker 1>of the world's top scientists to study climate change, and

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<v Speaker 1>a new report came out from these folks, and it

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<v Speaker 1>warns that the planet were warned by one point five

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<v Speaker 1>degrees celsius in the next two decades without dramatic, drastic

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<v Speaker 1>moves to eliminate greenhouse gas pollution. The question for a

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<v Speaker 1>lot of investors is, oh boy, that sounds big. What

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<v Speaker 1>do we do? How do we position ourselves? Abraham all Hussain,

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<v Speaker 1>he joins us. He's a founder managing partner at Full

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<v Speaker 1>Cycle private equity firm UM and they finance companies that

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<v Speaker 1>create positive social and environmental change. So when you see

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<v Speaker 1>a report like this, Ibraham, what does it make you think? Well,

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<v Speaker 1>it makes me uh re emphasizes the point that we've

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<v Speaker 1>been saying since two thousand and thirteen, which is, you know,

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<v Speaker 1>we need to increase the pace of rolling out low

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<v Speaker 1>carbon infrastructure as fast as possible. And I'm glad that

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<v Speaker 1>the scientific community is generating these types of reports so

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<v Speaker 1>the investment community can understand how critical it is to

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<v Speaker 1>the stability of our markets, our economy, our health our

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<v Speaker 1>civilized nation, that we accelerate the pace of which we

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<v Speaker 1>are transitioning to a low carbon future. One of the

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<v Speaker 1>best things about what you do is you are scouring

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<v Speaker 1>the landscape right to find investments that are focused really

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<v Speaker 1>on sustainable infrastructure. What changes in the last few years

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<v Speaker 1>have you seen about the types of new inventions, the

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<v Speaker 1>types of new products, and really the amount I feel like,

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<v Speaker 1>really just in the last few years, we've seen a

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<v Speaker 1>huge surge in this topic. So one of the things

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<v Speaker 1>that full Cycle focuses on is I've been I've been

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<v Speaker 1>in this space before. Even a lot of the vernacular

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<v Speaker 1>and nomenclature has been invented, mostly because I used to

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<v Speaker 1>be a scuba diver in the nineties and saw the

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<v Speaker 1>degradation and the quality of the marine life firsthand. And

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<v Speaker 1>a lot of what was obvious what is now obvious

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<v Speaker 1>above sea level was obvious underneath the surface of the

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<v Speaker 1>water early on. I mean, all the droughts and the

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<v Speaker 1>floods and the hydrocycle trans transform in front of our

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<v Speaker 1>eyes and you know, uh, diminished crop yields, etcetera. What

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<v Speaker 1>it looked like underneath the surface of the water was

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<v Speaker 1>was bleaching corals and floating plastic where life was used

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<v Speaker 1>to be abundant. So we've been fine tuning this nuanced

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<v Speaker 1>approach to how we can transition to a low carbit

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<v Speaker 1>economy and a risk adjusted return profile that any investor

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<v Speaker 1>would be proud to be to participate in. And what

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<v Speaker 1>we found is and what is one of the things

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<v Speaker 1>that the kind of climate industry doesn't speak too much about,

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<v Speaker 1>is that one percent of atmospheric greenhouse gases are actually

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<v Speaker 1>responsible for over of the warming because not all greenhouse

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<v Speaker 1>gas molecules are equal. For example, a methane molecule is

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<v Speaker 1>eighty six times more heat trapping than a CEO two molecules.

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<v Speaker 1>So what we do is we focus on what these

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<v Speaker 1>molecules are called. There it's a it's a poorly chosen

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<v Speaker 1>uh mis gnomer called short lived climate pollutants and things

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<v Speaker 1>like methane and nitrous ox side and refrigerants. And when

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<v Speaker 1>you focus on that, you produce something called a higher

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<v Speaker 1>cr o I carbon return on investment. And we even

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<v Speaker 1>invented our own metric called c r o I twenty

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<v Speaker 1>which frontloads the warming abatement in the first twenty years

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<v Speaker 1>to make sure that we are doing our part to

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<v Speaker 1>minimize the warming cycle because, as you can imagine, warming

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<v Speaker 1>receives more glacier melts more ice, which which creates less

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<v Speaker 1>reflectivity to the solar radiation back into space, which creates

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<v Speaker 1>more warming. So the more we can frontload our impact,

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<v Speaker 1>the higher the more time will buy ourselves long term.

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<v Speaker 1>So Abraham with the Biden Infrastructure Plan includes more billion

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<v Speaker 1>dollars to boost clean energy and promote climate resilience. Is

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<v Speaker 1>it enough? Is it a start? How do you view it?

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<v Speaker 1>So it's definitely not enough. We literally need trillions of dollars,

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<v Speaker 1>about two point three trillion dollars a year just an

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<v Speaker 1>energy infrastructure investment alone, let alone all the other areas

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<v Speaker 1>that contribute to warming, because it's not just an energy play.

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<v Speaker 1>Our food systems are water systems or agricultural systems. They

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<v Speaker 1>all contribute, and they contribute substantially. So we need a

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<v Speaker 1>much higher number than what this plan is proposing. But

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<v Speaker 1>it is a start. We're now talking about this, and

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<v Speaker 1>I'm glad that the market understands that this is a

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<v Speaker 1>massive job creation opportunity. It's a massive investment opportunities, probably

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<v Speaker 1>the largest investment opportunity in human history. Because everything has

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<v Speaker 1>to be upgraded. All the nineteenth century and twenty century

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<v Speaker 1>is infrastructure technology that we rely on all has to

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<v Speaker 1>be upgraded to their twenty first century counterparts. So and

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<v Speaker 1>this is these are all um technologies that make us

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<v Speaker 1>a better, faster, more cleaner society. So this is a

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<v Speaker 1>natural transition, and I'm glad that we now have to

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<v Speaker 1>do it, and we can't you no longer just can

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<v Speaker 1>you know, kick the can further down the road any longer.

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<v Speaker 1>We have to do it now. And I'm proud of

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<v Speaker 1>this administrations for leading the charge in putting it out

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<v Speaker 1>there and investing these close to a trillion dollars on it.

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<v Speaker 1>We only have about thirty seconds within this bill. There's

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<v Speaker 1>been a lot of talk about those e V charging stations.

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<v Speaker 1>A lot of people have said that batteries aren't always

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<v Speaker 1>clean in and of themselves. Are the EV charging stations

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<v Speaker 1>and the push to EV is that a good enough

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<v Speaker 1>goal to have as we think about getting away from

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<v Speaker 1>traditional gasoline. So, I mean, the the energy infrastructure in

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<v Speaker 1>the US is all being upgraded, you know, maybe albeit slowly,

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<v Speaker 1>to a clean, clean sources and a new upgraded grid,

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<v Speaker 1>which is there's a lot of money for upgrading the

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<v Speaker 1>grids between that we can now treat forward energy from

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<v Speaker 1>places that are efficient when it comes to wind and

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<v Speaker 1>solar to areas that are less efficient. So yep, all right, Abra,

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<v Speaker 1>We're going to leave it there. Thank you so much

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<v Speaker 1>for joining us. Ibraham al Husseini, founder and managing partner

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<v Speaker 1>of a full cycle, joining us from Los Angeles. Let's

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<v Speaker 1>get the latest on the investigation into the harrisment claims

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<v Speaker 1>against New York Governor Andrew Cuomo. I guess one of

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<v Speaker 1>the most recent pieces of news on that is Cuomo's

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<v Speaker 1>top aid, Melissa de Rosa, resigns mid harrassment claims against

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<v Speaker 1>the governor, raising to some the question of you know

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<v Speaker 1>who shares in some of this liability here. Let's get

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<v Speaker 1>to that question with Ronnie said Home, managing partner set

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<v Speaker 1>Home Law Group based in New York City. So Ronnie,

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<v Speaker 1>thanks so much for joining us here. I thought it

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<v Speaker 1>very interesting that again, this top aid Melissa de Rosa resigned.

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<v Speaker 1>What do you thinks behind that and what are some

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<v Speaker 1>of the I guess legal risk for those in the

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<v Speaker 1>Cuoma inner circle. Thank you so much for having me

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<v Speaker 1>on the show. First and foremost, well, you know your

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<v Speaker 1>guess is as good as mine on why she resigned.

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<v Speaker 1>But most individuals do not resign from a a job

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<v Speaker 1>that pays them upwards of two and seven thousand dollars

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<v Speaker 1>a year for no reason. But from a legal perspective,

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<v Speaker 1>there's something called aider and a better liability, And very briefly,

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<v Speaker 1>it means that even if you are not the person

0:13:32.400 --> 0:13:35.120
<v Speaker 1>who is accused of sexual harassment in this case, you're

0:13:35.160 --> 0:13:39.520
<v Speaker 1>not Governor Cuomo, you may still be found to help

0:13:39.760 --> 0:13:44.440
<v Speaker 1>have helped him uh with his pursuits, and therefore you

0:13:44.480 --> 0:13:47.800
<v Speaker 1>may be found liable. So in this case, perhaps Mr

0:13:47.840 --> 0:13:49.439
<v Speaker 1>Rosa was an aider and a better Your guess is

0:13:49.480 --> 0:13:52.320
<v Speaker 1>as good as mine should I mean, have we seen

0:13:52.400 --> 0:13:55.600
<v Speaker 1>examples of this aid aider and a better in business

0:13:55.640 --> 0:13:59.160
<v Speaker 1>cases or just your corporate cases that you've seen. I mean,

0:13:59.280 --> 0:14:02.439
<v Speaker 1>there there is certainly a lot of discussion about aid

0:14:02.480 --> 0:14:05.040
<v Speaker 1>or and a better liability, but in my opinion, there

0:14:05.160 --> 0:14:08.800
<v Speaker 1>is not enough of a discussion. We always focus on

0:14:09.240 --> 0:14:13.080
<v Speaker 1>the individual who was sexually harassing somebody. Of course, that's important,

0:14:13.400 --> 0:14:16.760
<v Speaker 1>but when you have someone here uh with who is

0:14:16.800 --> 0:14:21.120
<v Speaker 1>accused by several women, not just one woman, it's likely

0:14:21.240 --> 0:14:24.560
<v Speaker 1>that there's a whole litany of people who who are

0:14:24.600 --> 0:14:28.320
<v Speaker 1>helping the protagonist, and therefore, I think we should have

0:14:28.480 --> 0:14:32.200
<v Speaker 1>more cases that discussed this aid or and a better liability.

0:14:32.200 --> 0:14:36.680
<v Speaker 1>But yes, you do see it oftentimes with banks in

0:14:36.800 --> 0:14:39.840
<v Speaker 1>law firms. Unfortunately, there have been several of the news

0:14:40.080 --> 0:14:44.680
<v Speaker 1>I'm sure you've touched on the subject, and in larger corporations.

0:14:45.080 --> 0:14:47.720
<v Speaker 1>I mean, should there be It seems like it's extraordinary

0:14:47.920 --> 0:14:51.080
<v Speaker 1>difficult for the victims to to move forward with their cases. Here.

0:14:51.960 --> 0:14:54.640
<v Speaker 1>Is there some belief within the legal community that maybe

0:14:54.680 --> 0:14:57.880
<v Speaker 1>there should be some standard le google protocol to maybe

0:14:57.960 --> 0:15:01.440
<v Speaker 1>manage this whole process better, to give uh the victims

0:15:01.520 --> 0:15:04.680
<v Speaker 1>maybe more rights or make it a better process to manage.

0:15:05.760 --> 0:15:10.160
<v Speaker 1>I think that while there is a lot of training,

0:15:10.520 --> 0:15:13.720
<v Speaker 1>you know, it was made mandatory, you know, relatively recently

0:15:13.760 --> 0:15:16.920
<v Speaker 1>having sexual harassment training on annual basis in New York

0:15:17.000 --> 0:15:19.080
<v Speaker 1>State and New York City prior to New York State,

0:15:19.680 --> 0:15:21.960
<v Speaker 1>I don't think that the training goes far enough in

0:15:22.120 --> 0:15:25.280
<v Speaker 1>helping people with their investigations. I don't think that there

0:15:25.400 --> 0:15:30.080
<v Speaker 1>is enough information and communication around the fear that some

0:15:30.160 --> 0:15:33.240
<v Speaker 1>people may have and that's why they're not coming forward,

0:15:33.320 --> 0:15:36.440
<v Speaker 1>whether it is because they were harassed or because they're

0:15:36.440 --> 0:15:41.240
<v Speaker 1>helping uh this person sexually harassed somebody. It can be

0:15:41.320 --> 0:15:45.720
<v Speaker 1>something as small as you convince someone to go into

0:15:45.760 --> 0:15:48.000
<v Speaker 1>a room alone with another person, or it can be

0:15:49.080 --> 0:15:54.040
<v Speaker 1>uh more subtle. But the point is there's generally, in

0:15:54.080 --> 0:15:58.920
<v Speaker 1>my experience, multiple people involved when there are multiple victims

0:15:58.960 --> 0:16:02.280
<v Speaker 1>involved Cisco. I mean, you think about this, and there's

0:16:02.280 --> 0:16:05.640
<v Speaker 1>been some very high profile cases coming out of the

0:16:05.680 --> 0:16:09.080
<v Speaker 1>media industry, for example with Harvey Weinstein and maybe you

0:16:09.120 --> 0:16:13.240
<v Speaker 1>know some other executives in the media industry. It seems

0:16:13.280 --> 0:16:16.160
<v Speaker 1>like unless it gets to the board level, it doesn't

0:16:16.160 --> 0:16:19.560
<v Speaker 1>really get the attention it needs. I mean, is it

0:16:19.720 --> 0:16:21.960
<v Speaker 1>something that board members need to be held accountable for

0:16:21.960 --> 0:16:27.320
<v Speaker 1>for the workplace of the company. Uh. That's a tough question,

0:16:27.360 --> 0:16:30.760
<v Speaker 1>and to me, it would really depend upon how often

0:16:30.760 --> 0:16:33.560
<v Speaker 1>this board is meeting and what information gets to the board.

0:16:34.040 --> 0:16:36.680
<v Speaker 1>I don't think you should hold someone accountable simply because

0:16:36.880 --> 0:16:41.000
<v Speaker 1>they're part of an organization. In fact, recently, I think

0:16:41.040 --> 0:16:45.920
<v Speaker 1>there was a good decision that said that your boss,

0:16:46.000 --> 0:16:49.600
<v Speaker 1>Mr bloom berghers himself cannot be named as a defendant

0:16:49.680 --> 0:16:54.320
<v Speaker 1>simply because somebody in the organization may have harassed somebody.

0:16:54.440 --> 0:16:57.400
<v Speaker 1>So I don't think it's fair to attack the owner.

0:16:58.160 --> 0:17:00.880
<v Speaker 1>I don't think it's fair to attack the board members

0:17:00.920 --> 0:17:03.560
<v Speaker 1>if they had nothing to do with it. However, in

0:17:03.600 --> 0:17:06.600
<v Speaker 1>my mind, it doesn't matter to me whether the aid

0:17:06.680 --> 0:17:09.080
<v Speaker 1>or in a better was a high profile person or

0:17:09.840 --> 0:17:13.359
<v Speaker 1>you know, a lowly low rank individual or someone who's

0:17:13.400 --> 0:17:16.080
<v Speaker 1>not even part of the company. Anyone who is involved

0:17:16.400 --> 0:17:18.840
<v Speaker 1>in this kind of behavior needs to be punished, and

0:17:19.400 --> 0:17:24.080
<v Speaker 1>no one is really discussing that. Instead, uh, people are

0:17:24.080 --> 0:17:27.400
<v Speaker 1>allowed to resign or they just disappear, But we need

0:17:27.440 --> 0:17:31.320
<v Speaker 1>to go after those individuals also because I don't want

0:17:31.320 --> 0:17:36.200
<v Speaker 1>there to be a culture of approved, condoned, or any

0:17:36.240 --> 0:17:38.400
<v Speaker 1>other word you want to use sexual harassment in the workplace.

0:17:39.080 --> 0:17:42.280
<v Speaker 1>What what are you looking forward to as next steps?

0:17:43.040 --> 0:17:46.560
<v Speaker 1>With Governor Cuomo in this whole situation, would what should

0:17:46.640 --> 0:17:50.880
<v Speaker 1>we be looking forward to as next steps? I mean,

0:17:50.960 --> 0:17:54.919
<v Speaker 1>I would really uh like to hear both sides of

0:17:54.920 --> 0:17:56.760
<v Speaker 1>the story. I'm an attorney, so I do believe in,

0:17:57.240 --> 0:17:59.200
<v Speaker 1>you know, the system of justice that we have here.

0:17:59.760 --> 0:18:02.040
<v Speaker 1>I I think that we need to hear both sides.

0:18:02.080 --> 0:18:05.560
<v Speaker 1>But at the same time, I think that the inquiry

0:18:06.119 --> 0:18:10.119
<v Speaker 1>that the Attorney General was making into non Governor Cuomo

0:18:10.200 --> 0:18:13.920
<v Speaker 1>employees is a good one and I really want to

0:18:13.960 --> 0:18:17.520
<v Speaker 1>monitor that and see where that goes. How I mean,

0:18:17.560 --> 0:18:21.840
<v Speaker 1>this is something that would go potentially outside of his

0:18:21.880 --> 0:18:23.399
<v Speaker 1>inner group, or do you think this is they're going

0:18:23.440 --> 0:18:27.080
<v Speaker 1>to try to keep it pretty close. I think they're

0:18:27.080 --> 0:18:30.320
<v Speaker 1>going to try to keep it relatively close. I mean,

0:18:30.359 --> 0:18:33.200
<v Speaker 1>just putting the law side for a second and using logic,

0:18:33.760 --> 0:18:36.760
<v Speaker 1>it's easier to get somebody who's a confident of yours.

0:18:36.760 --> 0:18:40.720
<v Speaker 1>It was personal loyalty to you to help you with

0:18:40.760 --> 0:18:44.679
<v Speaker 1>whatever it is you're trying to accomplish. Exactly. So, all right,

0:18:44.840 --> 0:18:46.919
<v Speaker 1>very good, Ronnie set Home, thank you so much for

0:18:47.000 --> 0:18:49.479
<v Speaker 1>joining us. Roddy set Home, managing partner for set Home

0:18:49.680 --> 0:18:52.520
<v Speaker 1>Law Group based in New York City, giving us some

0:18:52.840 --> 0:18:57.480
<v Speaker 1>added context to these investigations of Governor Cuomo. Looking at

0:18:57.520 --> 0:19:01.119
<v Speaker 1>the markets here again, kind of a bye day in

0:19:01.400 --> 0:19:06.000
<v Speaker 1>the markets. SMP essentially no change, the Dow off about

0:19:06.480 --> 0:19:08.879
<v Speaker 1>two tenths of one percent, and NASDAC up just slightly

0:19:08.920 --> 0:19:11.520
<v Speaker 1>up about one tenth of one percent. The Russell the

0:19:11.520 --> 0:19:13.600
<v Speaker 1>small cap stocks, they are off about two tenths of

0:19:13.680 --> 0:19:16.600
<v Speaker 1>one percent. Looking at the treasury market here to ten

0:19:16.680 --> 0:19:21.399
<v Speaker 1>year treasury trading off three UH off about three basis points,

0:19:21.600 --> 0:19:24.359
<v Speaker 1>putting the yield up I'm sorry, to one point three

0:19:24.400 --> 0:19:27.520
<v Speaker 1>percent a ten year, I'm sorry. The third years still

0:19:27.560 --> 0:19:30.240
<v Speaker 1>below two percent on the tenure at one point nine

0:19:30.320 --> 0:19:33.280
<v Speaker 1>five H so just extraordinary. We've had some rates moving

0:19:33.280 --> 0:19:37.600
<v Speaker 1>back up over the last several days, but still historically low.

0:19:37.680 --> 0:19:39.760
<v Speaker 1>Of course, as we have a Federal Reserve talking about

0:19:39.880 --> 0:19:43.639
<v Speaker 1>continued low rates UH and really talking about tapering perhaps

0:19:44.240 --> 0:19:47.040
<v Speaker 1>late this year, but more likely into next year. So

0:19:47.080 --> 0:19:49.440
<v Speaker 1>that's kind of what we're getting out of the Federal Reserve.

0:19:49.480 --> 0:19:51.760
<v Speaker 1>And of course Jackson Hole coming up later this month.

0:19:52.200 --> 0:19:55.000
<v Speaker 1>That'll be another data point or another opportunity for the

0:19:55.080 --> 0:19:58.840
<v Speaker 1>Fed to UH lay out some scenarios here. Looking at

0:19:58.840 --> 0:20:02.800
<v Speaker 1>the uh VIC for Tom Keane, it remains low at seventeen.

0:20:03.119 --> 0:20:06.080
<v Speaker 1>Looking at the dollar Index d x Y nine two

0:20:06.160 --> 0:20:10.720
<v Speaker 1>point nine at d x y slightly higher here this morning,

0:20:11.119 --> 0:20:13.960
<v Speaker 1>balance of power with David Weston that is coming up

0:20:14.000 --> 0:20:16.560
<v Speaker 1>in just moments. He will drive the conversation forward and

0:20:16.640 --> 0:20:20.439
<v Speaker 1>have the latest on the infrastructure package. On Paul Sweeney,

0:20:20.440 --> 0:20:27.240
<v Speaker 1>this is Bloomberg. Like most people, my TV viewing is

0:20:27.280 --> 0:20:31.000
<v Speaker 1>going more and more from the lineal traditional UH television

0:20:31.040 --> 0:20:34.439
<v Speaker 1>broadcast cable networks more towards streaming. More and more content

0:20:34.520 --> 0:20:37.000
<v Speaker 1>is going towards streaming, and a lot of that streaming

0:20:37.720 --> 0:20:41.159
<v Speaker 1>is advertising supported. And we talk about advertising, you have

0:20:41.200 --> 0:20:44.800
<v Speaker 1>to count that audience, and that historically has meant a

0:20:44.960 --> 0:20:47.280
<v Speaker 1>c Nielsen in company getting those Nielsen ratings. But not

0:20:47.320 --> 0:20:49.800
<v Speaker 1>everybody thinks Nielsen is doing a good job with the

0:20:49.800 --> 0:20:54.360
<v Speaker 1>streaming world. Disney, I'm sorry to Discovery CEO David Zaslow

0:20:54.440 --> 0:20:57.280
<v Speaker 1>he hopes the industry leaves Nielsen in the dust after

0:20:57.359 --> 0:21:00.040
<v Speaker 1>ratings blunders. Let's get to the bottom of that with

0:21:00.119 --> 0:21:02.840
<v Speaker 1>Mark Douglas, founder and CEO of m N t N

0:21:02.880 --> 0:21:06.240
<v Speaker 1>pronounced Mountain based in Los Angeles. Mark, thanks so much

0:21:06.240 --> 0:21:08.960
<v Speaker 1>for joining us here. You know, Nielsen, it seems like

0:21:09.280 --> 0:21:13.960
<v Speaker 1>you know they've been the gold standard for advertising, television advertising. Um,

0:21:14.000 --> 0:21:17.359
<v Speaker 1>that's the metric that billions of dollars of ads spending

0:21:17.400 --> 0:21:19.359
<v Speaker 1>is bought and sold every year. But they've had a

0:21:19.359 --> 0:21:21.760
<v Speaker 1>hard time keeping up with the new technologies. Where are

0:21:21.840 --> 0:21:25.840
<v Speaker 1>they VISA V streaming? Well, the way they think about

0:21:25.960 --> 0:21:29.399
<v Speaker 1>Nielsen is, in my view, they're an analog company and

0:21:29.440 --> 0:21:32.880
<v Speaker 1>we now live in a world. So the way they

0:21:32.920 --> 0:21:36.240
<v Speaker 1>measure audiences is they literally asked people what they watch

0:21:36.400 --> 0:21:40.919
<v Speaker 1>using panels, and you know, when you had cable television,

0:21:40.920 --> 0:21:42.280
<v Speaker 1>that was the only way to do it. But now

0:21:42.280 --> 0:21:45.000
<v Speaker 1>we live in the world where everything is delivered direct

0:21:45.040 --> 0:21:47.919
<v Speaker 1>to your home and it can be precisely measured, and

0:21:48.040 --> 0:21:51.080
<v Speaker 1>Nielsen is not yet doing that, and that's the problem,

0:21:51.119 --> 0:21:53.199
<v Speaker 1>and you know, some big money is being spending. We

0:21:53.240 --> 0:21:57.000
<v Speaker 1>talked about advertising streaming on demand a s v O D.

0:21:57.720 --> 0:22:00.480
<v Speaker 1>I think that's Peacock, right, is that is Peacock an

0:22:00.520 --> 0:22:06.800
<v Speaker 1>example of that, absolutely, so Peacock. There's what's called Crimson streaming,

0:22:06.840 --> 0:22:10.679
<v Speaker 1>which everyone knows is Netflix and Disney Plus. But the

0:22:10.720 --> 0:22:13.600
<v Speaker 1>bigger the market that's going very quickly is ad supported.

0:22:13.680 --> 0:22:17.919
<v Speaker 1>So that's Peacock and Bravo and Discovery Channel, any of

0:22:17.920 --> 0:22:21.040
<v Speaker 1>the things you watch like on your your Roku or

0:22:21.080 --> 0:22:24.240
<v Speaker 1>you Apple TV, any of those apps that's that's generally

0:22:24.640 --> 0:22:27.560
<v Speaker 1>most of that now app supporters. So how did those companies,

0:22:27.600 --> 0:22:31.520
<v Speaker 1>like again the Discovery CEO publicly saying, you know, we're

0:22:31.600 --> 0:22:33.679
<v Speaker 1>leaving you know, a lot of money on the table

0:22:33.720 --> 0:22:36.879
<v Speaker 1>because Nils is not capturing that audience. Do we know

0:22:36.920 --> 0:22:39.800
<v Speaker 1>how much money in fact is being left on on

0:22:39.840 --> 0:22:43.760
<v Speaker 1>the table. Well, I think the way to think about

0:22:43.800 --> 0:22:46.560
<v Speaker 1>that is is last year or even this year, there

0:22:46.720 --> 0:22:50.080
<v Speaker 1>was a lot of talk about shows that were under

0:22:50.119 --> 0:22:53.000
<v Speaker 1>performing big ones like The Ochsters and things like that,

0:22:53.080 --> 0:22:56.000
<v Speaker 1>and some of that probably definitely had to do with

0:22:56.080 --> 0:22:59.560
<v Speaker 1>the audience losing interests are being preoccupied with the pandemic.

0:23:00.080 --> 0:23:03.320
<v Speaker 1>But increasingly people think it was just literally Nielsen couldn't

0:23:03.320 --> 0:23:06.480
<v Speaker 1>measure it or didn't measure it, and so that costs

0:23:06.480 --> 0:23:09.200
<v Speaker 1>those companies a lot of money because the ad rates

0:23:09.200 --> 0:23:11.800
<v Speaker 1>are based on the size of the audience, and so

0:23:11.840 --> 0:23:14.919
<v Speaker 1>if Nielsen doesn't measure the entire audience that someone like

0:23:15.040 --> 0:23:18.280
<v Speaker 1>the CEO of Discovery, that's a really, really big issue.

0:23:18.280 --> 0:23:20.639
<v Speaker 1>It left a lot of money on the table. Also

0:23:20.720 --> 0:23:23.479
<v Speaker 1>for advertisers, they want to know how many people they're reaching,

0:23:23.800 --> 0:23:27.080
<v Speaker 1>and so if Nielson can't tell them um accurately, then

0:23:27.119 --> 0:23:29.639
<v Speaker 1>that's a problem. But luckily we're moving into this world

0:23:29.680 --> 0:23:32.840
<v Speaker 1>where it is to be accurately measured, just not by Meilson.

0:23:33.600 --> 0:23:37.720
<v Speaker 1>What is Nielsen's response to these criticism, because historically it

0:23:37.760 --> 0:23:39.760
<v Speaker 1>seems to me they've always been three or four years

0:23:39.800 --> 0:23:43.520
<v Speaker 1>behind where the industry was in terms of how people

0:23:43.520 --> 0:23:48.440
<v Speaker 1>are consuming the video. I'm not sure Nielsen has a response.

0:23:48.480 --> 0:23:51.240
<v Speaker 1>Look at other forms of advertising. If you look at

0:23:51.240 --> 0:23:54.080
<v Speaker 1>Google with paid search, or you look at Facebook with

0:23:54.200 --> 0:23:58.000
<v Speaker 1>paid social, um, they don't need a Nilsen. Google can

0:23:58.040 --> 0:24:00.680
<v Speaker 1>tell you exactly how many ads they served in how

0:24:00.680 --> 0:24:03.800
<v Speaker 1>many people and the and so can Facebook, and so

0:24:03.920 --> 0:24:06.840
<v Speaker 1>can every other company in the digital ad industry like

0:24:07.200 --> 0:24:11.359
<v Speaker 1>Mountain we do we do ads on on streaming television,

0:24:11.760 --> 0:24:15.760
<v Speaker 1>and so Nielsen there's not necessarily room for them, and

0:24:15.760 --> 0:24:18.639
<v Speaker 1>and it's not needed, and there's no other form of

0:24:18.640 --> 0:24:20.760
<v Speaker 1>what you can think of a digital adverage tiking, which

0:24:20.800 --> 0:24:23.919
<v Speaker 1>is what streamingsion is when Nielsen plays a role, and

0:24:23.920 --> 0:24:25.679
<v Speaker 1>I don't think they're going to play a role in

0:24:25.800 --> 0:24:28.679
<v Speaker 1>streaming at all going forwards, certainly not a role they

0:24:28.720 --> 0:24:32.080
<v Speaker 1>played on cable. On cable television the path I think

0:24:32.080 --> 0:24:34.520
<v Speaker 1>the best days are behind them. Well, who is the

0:24:34.560 --> 0:24:37.800
<v Speaker 1>replacement for Nielsen er or what is the technology or

0:24:37.840 --> 0:24:42.360
<v Speaker 1>what is the solution here to capture this this viewing right,

0:24:42.400 --> 0:24:44.760
<v Speaker 1>So when you're at home and you're watching, you pick

0:24:44.840 --> 0:24:47.200
<v Speaker 1>the show you want to watch. Even though it feels

0:24:47.240 --> 0:24:49.879
<v Speaker 1>like a television experience, it's more like going on the

0:24:49.920 --> 0:24:52.720
<v Speaker 1>internet and just picking a video to watch. It's more

0:24:52.760 --> 0:24:55.680
<v Speaker 1>like YouTube, you know, just selecting the video and so

0:24:55.720 --> 0:24:59.600
<v Speaker 1>that's called that's that direct streaming is done through technology

0:24:59.640 --> 0:25:03.160
<v Speaker 1>called in add server and and any time that add

0:25:03.200 --> 0:25:06.200
<v Speaker 1>server streams any time that shows just like if YouTube,

0:25:06.200 --> 0:25:08.800
<v Speaker 1>you play a video off YouTube, YouTube is able to

0:25:08.880 --> 0:25:13.119
<v Speaker 1>count it um anyone streaming those shows like Discovery like

0:25:13.440 --> 0:25:16.400
<v Speaker 1>you know and a peacock, they are counting the number

0:25:16.440 --> 0:25:19.560
<v Speaker 1>of views themselves and they can report that data directly

0:25:19.960 --> 0:25:23.080
<v Speaker 1>to the advertiser and to variety and you know, all

0:25:23.080 --> 0:25:25.560
<v Speaker 1>the sources that are interested in them. So there's no

0:25:25.680 --> 0:25:28.600
<v Speaker 1>there's not a need for this end. The company that

0:25:28.960 --> 0:25:31.960
<v Speaker 1>estimates the number of people watch you know, all of

0:25:31.960 --> 0:25:34.800
<v Speaker 1>these TV network now can just tell you exactly because

0:25:34.800 --> 0:25:37.480
<v Speaker 1>the streaming one point is the whole point in was

0:25:37.520 --> 0:25:42.640
<v Speaker 1>it was an independent measurement. Will advertising dollars be transacted

0:25:42.680 --> 0:25:46.119
<v Speaker 1>on something that you know Discovery tells me or CBS

0:25:46.119 --> 0:25:50.040
<v Speaker 1>tells me, Well it is. Now there are ways of

0:25:50.080 --> 0:25:53.800
<v Speaker 1>auditing that you can as an advertiser demands audit rights.

0:25:53.920 --> 0:25:57.320
<v Speaker 1>That's pretty common, but you know that's what everyone does now.

0:25:57.440 --> 0:26:00.639
<v Speaker 1>You know, Google sells more than a hundred billion dollars

0:26:00.680 --> 0:26:04.000
<v Speaker 1>a year of advertising, Facebook over eighty billion, dollars a year,

0:26:04.320 --> 0:26:07.439
<v Speaker 1>and for the most part, those same advertisers trust the

0:26:07.560 --> 0:26:11.800
<v Speaker 1>data that Google shares them and trust the data that Facebook.

0:26:12.240 --> 0:26:15.400
<v Speaker 1>But the advertisers can get smart and they can ask

0:26:15.480 --> 0:26:18.440
<v Speaker 1>the ways to audit the data. And I don't think

0:26:18.600 --> 0:26:22.000
<v Speaker 1>you know, Google or any TV network wants to and

0:26:22.080 --> 0:26:25.440
<v Speaker 1>caught up in the scandal of you know, overestimating their numbers.

0:26:25.680 --> 0:26:29.560
<v Speaker 1>All right. Fascinating story, market developing story for the world

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<v Speaker 1>of digital advertising and some of these streaming networks to

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<v Speaker 1>get their fair share. Mark Douglas, founder and CEO of

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<v Speaker 1>Mountain based in Los Angeles. Thanks for listening to the

0:26:41.480 --> 0:26:45.440
<v Speaker 1>Bloomberg Markets podcast. You can subscribe and listen to interviews

0:26:45.440 --> 0:26:49.720
<v Speaker 1>at Apple Podcasts or whatever podcast platform you prefer. I'm

0:26:49.760 --> 0:26:54.200
<v Speaker 1>Matt Miller. I'm on Twitter at Matt Miller three on

0:26:54.320 --> 0:26:57.400
<v Speaker 1>Fall Sweeney, I'm on Twitter at pt Sweeney. Before the podcast,

0:26:57.440 --> 0:26:59.920
<v Speaker 1>you can always catch us worldwide at Bloomberg Radio.