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Speaker 1: Welcome to the Bloomberg Markets Podcast. I'm Paul Sweeney alongside

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Speaker 1: my co host Matt Miller. Every business day we bring

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Speaker 1: you interviews from CEOs, market pros, and Bloomberg experts, along

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Speaker 1: with essential market moving news. Find the Bloomberg Markets Podcast

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Speaker 1: on Apple Podcasts or wherever you listen to podcasts, and

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Speaker 1: at Bloomberg dot com slash podcast. You love this segment.

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Speaker 1: You're talking precious metals, gold, silver, maybe throwing in a

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Speaker 1: little Bitcoin you'd like to do that with Everett Millman,

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Speaker 1: precious metals specialist of Gainesville's Coin located in Gainesville, Florida. Everett, Uh,

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Speaker 1: We're out with a little bit of a story. I'm

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Speaker 1: just looking at gold. It's off about one point four

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Speaker 1: percent here to nine dollars and now's but it was

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Speaker 1: off I guess overnight as much as four pent some

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Speaker 1: folks calling it kind of like a mini flash crash.

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Speaker 1: Any idea what happened there? Was that just technicals. I

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Speaker 1: do think that technicals played a pretty large role here. Um,

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Speaker 1: we have to keep in mind that during the summer

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Speaker 1: trading volumes and gold are rather thin, and just adding

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Speaker 1: onto that and the fact that markets in Tokyo and

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Speaker 1: Singapore were all for holiday, so the technical movements would

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Speaker 1: have a much larger effect in that low volume area.

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Speaker 1: But I think the approximate cause was the strong employment

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Speaker 1: data from Friday and sort of a carry over and

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Speaker 1: that as Asian markets opened overnight. UM. That definitely knocks

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Speaker 1: some of the luster off of gold. And we also

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Speaker 1: have to keep in mind that sentiment in the gold

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Speaker 1: market was already pretty low. UM. All of that seemed

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Speaker 1: to kind of pile on in a quick technical sell off,

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Speaker 1: but I think that's short term speculative activity. UM. Partly

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Speaker 1: because of the swiftness we've seen the gold price recover

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Speaker 1: this morning as well. Square with me to what feels

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Speaker 1: like competing factors here. You mentioned the jobs report on

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Speaker 1: Friday really strong, and yet overnight it seems like Goldman

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Speaker 1: amongst others started downgrading growth out of China on that

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Speaker 1: delta variant. How much of China is a headwind in

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Speaker 1: terms of future lower growth yet some strong growth here

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Speaker 1: in the US. Rights That is a very interesting dynamic

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Speaker 1: where we see a divergence possibly between the direction the

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Speaker 1: Chinese economy is going and where the US is. You

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Speaker 1: would think that a weaker Chinese economy if the delta

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Speaker 1: variant really is an under control there, that that would

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Speaker 1: be rather bad for gold, given how much gold demand

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Speaker 1: comes from China. But I think the overall sentiment or

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Speaker 1: the overall narrative of the economy improving of things opening

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Speaker 1: up that just overall reduces safe haven demand for gold.

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Speaker 1: So between those two competing trends or forces. Um. Right now,

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Speaker 1: the focus does seem to be on the US recovery,

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Speaker 1: but in the on the horizon, I think that the

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Speaker 1: China issue is certainly something there that gold traders should

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Speaker 1: be watching. All right, Let's uh talk a little bit

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Speaker 1: about some of the you know, copper was one medal

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Speaker 1: that was really rallying earlier in the year, and I

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Speaker 1: guess you know a little bit of a you know,

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Speaker 1: demand driven there as it relates to, you know, maybe

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Speaker 1: a reopening the global economy. UM, when's your thought on copper? Well,

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Speaker 1: copper is somewhat interesting, interestingly in a crossroads right now,

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Speaker 1: similar to what we're saying with the divergence between the

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Speaker 1: US and China. UM, we did see Beijing sell some

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Speaker 1: of its strategic copper stockpiles in order to try and

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Speaker 1: quell prices and bring down that commodities inflation. But then

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Speaker 1: on the supply side, we have potential strike in Chile

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Speaker 1: and that um, the Chilean strike possibility, even though it

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Speaker 1: hasn't actually happened. Um, that would have a major effect

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Speaker 1: on how much copper is available in the market, Chile

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Speaker 1: being the world's largest producer of copper and exporter. So

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Speaker 1: I think that those two competing forces kind of us

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Speaker 1: copper stuck in neutral right now. Um. But if I

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Speaker 1: think inflation also plays a role there if we get

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Speaker 1: sustained inflation. Um. We talk so much about that gold

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Speaker 1: being an inflation hedge. It is, but copper and some

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Speaker 1: of the industrial commodities even more so factor into that equation.

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Speaker 1: What is not stuck in neutrals? Bitcoin and Everett. It's funny,

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Speaker 1: I you know, started on my career covering Muni bonds.

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Speaker 1: My co anchor in the afternoon, Caroline loves crypto, and

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Speaker 1: we were finally able to get our worlds to collide

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Speaker 1: with the infrastructure bill, with crypto sort of being the

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Speaker 1: big hold up. That being said, I'm taking look at bitcoin,

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Speaker 1: which is up to forty thousand. What are the sort

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Speaker 1: of indications that you look at to get us back

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Speaker 1: up to fift k Well, I think that it hinges

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Speaker 1: largely on, as you pointed out, with the Infrastructure Bill,

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Speaker 1: what is the regulatory framework or environment for bitcoin and

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Speaker 1: crypto is going to look like going forward. We have

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Speaker 1: seen some mixed messages about whether Congress wants to sort

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Speaker 1: of enshrine proof of work cryptocurrencies like bitcoin as being

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Speaker 1: something that is regular did like other securities. UM. I

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Speaker 1: think that would be rather positive if that was the

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Speaker 1: final outcome. But of course there are those competing voices

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Speaker 1: in the political realm who think rather differently that cryptos

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Speaker 1: represent this major threat to the US dollar UM and

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Speaker 1: to sort of finance as a whole, of the legacy

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Speaker 1: systems of the financial UH framework. So I think that

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Speaker 1: with that being said, UM, we'd like to see Congress

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Speaker 1: make some sort of move on regulations. So this isn't

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Speaker 1: just a question up in the air that the crypto

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Speaker 1: market is constantly in fear of a major pullback like

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Speaker 1: we saw about a month or two ago. UM. To

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Speaker 1: get us back up to those highs, I really would

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Speaker 1: like to see some clarity on on the regulatory outlook

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Speaker 1: for bitcoin. All right, every thank you so much. We

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Speaker 1: appreciate it. As always Everett Millman, precious metal specialist of

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Speaker 1: Gainesville Coins. Well, the United Nations, they backed a group

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Speaker 1: of the world's top scientists to study climate change, and

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Speaker 1: a new report came out from these folks, and it

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Speaker 1: warns that the planet were warned by one point five

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Speaker 1: degrees celsius in the next two decades without dramatic, drastic

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Speaker 1: moves to eliminate greenhouse gas pollution. The question for a

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Speaker 1: lot of investors is, oh boy, that sounds big. What

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Speaker 1: do we do? How do we position ourselves? Abraham all Hussain,

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Speaker 1: he joins us. He's a founder managing partner at Full

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Speaker 1: Cycle private equity firm UM and they finance companies that

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Speaker 1: create positive social and environmental change. So when you see

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Speaker 1: a report like this, Ibraham, what does it make you think? Well,

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Speaker 1: it makes me uh re emphasizes the point that we've

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Speaker 1: been saying since two thousand and thirteen, which is, you know,

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Speaker 1: we need to increase the pace of rolling out low

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Speaker 1: carbon infrastructure as fast as possible. And I'm glad that

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Speaker 1: the scientific community is generating these types of reports so

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Speaker 1: the investment community can understand how critical it is to

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Speaker 1: the stability of our markets, our economy, our health our

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Speaker 1: civilized nation, that we accelerate the pace of which we

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Speaker 1: are transitioning to a low carbon future. One of the

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Speaker 1: best things about what you do is you are scouring

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Speaker 1: the landscape right to find investments that are focused really

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Speaker 1: on sustainable infrastructure. What changes in the last few years

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Speaker 1: have you seen about the types of new inventions, the

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Speaker 1: types of new products, and really the amount I feel like,

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Speaker 1: really just in the last few years, we've seen a

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Speaker 1: huge surge in this topic. So one of the things

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Speaker 1: that full Cycle focuses on is I've been I've been

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Speaker 1: in this space before. Even a lot of the vernacular

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Speaker 1: and nomenclature has been invented, mostly because I used to

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Speaker 1: be a scuba diver in the nineties and saw the

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Speaker 1: degradation and the quality of the marine life firsthand. And

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Speaker 1: a lot of what was obvious what is now obvious

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Speaker 1: above sea level was obvious underneath the surface of the

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Speaker 1: water early on. I mean, all the droughts and the

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Speaker 1: floods and the hydrocycle trans transform in front of our

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Speaker 1: eyes and you know, uh, diminished crop yields, etcetera. What

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Speaker 1: it looked like underneath the surface of the water was

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Speaker 1: was bleaching corals and floating plastic where life was used

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Speaker 1: to be abundant. So we've been fine tuning this nuanced

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Speaker 1: approach to how we can transition to a low carbit

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Speaker 1: economy and a risk adjusted return profile that any investor

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Speaker 1: would be proud to be to participate in. And what

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Speaker 1: we found is and what is one of the things

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Speaker 1: that the kind of climate industry doesn't speak too much about,

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Speaker 1: is that one percent of atmospheric greenhouse gases are actually

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Speaker 1: responsible for over of the warming because not all greenhouse

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Speaker 1: gas molecules are equal. For example, a methane molecule is

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Speaker 1: eighty six times more heat trapping than a CEO two molecules.

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Speaker 1: So what we do is we focus on what these

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Speaker 1: molecules are called. There it's a it's a poorly chosen

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Speaker 1: uh mis gnomer called short lived climate pollutants and things

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Speaker 1: like methane and nitrous ox side and refrigerants. And when

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Speaker 1: you focus on that, you produce something called a higher

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Speaker 1: cr o I carbon return on investment. And we even

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Speaker 1: invented our own metric called c r o I twenty

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Speaker 1: which frontloads the warming abatement in the first twenty years

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Speaker 1: to make sure that we are doing our part to

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Speaker 1: minimize the warming cycle because, as you can imagine, warming

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Speaker 1: receives more glacier melts more ice, which which creates less

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Speaker 1: reflectivity to the solar radiation back into space, which creates

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Speaker 1: more warming. So the more we can frontload our impact,

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Speaker 1: the higher the more time will buy ourselves long term.

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Speaker 1: So Abraham with the Biden Infrastructure Plan includes more billion

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Speaker 1: dollars to boost clean energy and promote climate resilience. Is

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Speaker 1: it enough? Is it a start? How do you view it?

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Speaker 1: So it's definitely not enough. We literally need trillions of dollars,

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Speaker 1: about two point three trillion dollars a year just an

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Speaker 1: energy infrastructure investment alone, let alone all the other areas

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Speaker 1: that contribute to warming, because it's not just an energy play.

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Speaker 1: Our food systems are water systems or agricultural systems. They

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Speaker 1: all contribute, and they contribute substantially. So we need a

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Speaker 1: much higher number than what this plan is proposing. But

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Speaker 1: it is a start. We're now talking about this, and

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Speaker 1: I'm glad that the market understands that this is a

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Speaker 1: massive job creation opportunity. It's a massive investment opportunities, probably

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Speaker 1: the largest investment opportunity in human history. Because everything has

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Speaker 1: to be upgraded. All the nineteenth century and twenty century

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Speaker 1: is infrastructure technology that we rely on all has to

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Speaker 1: be upgraded to their twenty first century counterparts. So and

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Speaker 1: this is these are all um technologies that make us

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Speaker 1: a better, faster, more cleaner society. So this is a

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Speaker 1: natural transition, and I'm glad that we now have to

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Speaker 1: do it, and we can't you no longer just can

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Speaker 1: you know, kick the can further down the road any longer.

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Speaker 1: We have to do it now. And I'm proud of

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Speaker 1: this administrations for leading the charge in putting it out

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Speaker 1: there and investing these close to a trillion dollars on it.

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Speaker 1: We only have about thirty seconds within this bill. There's

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Speaker 1: been a lot of talk about those e V charging stations.

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Speaker 1: A lot of people have said that batteries aren't always

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Speaker 1: clean in and of themselves. Are the EV charging stations

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Speaker 1: and the push to EV is that a good enough

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Speaker 1: goal to have as we think about getting away from

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Speaker 1: traditional gasoline. So, I mean, the the energy infrastructure in

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Speaker 1: the US is all being upgraded, you know, maybe albeit slowly,

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Speaker 1: to a clean, clean sources and a new upgraded grid,

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Speaker 1: which is there's a lot of money for upgrading the

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Speaker 1: grids between that we can now treat forward energy from

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Speaker 1: places that are efficient when it comes to wind and

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Speaker 1: solar to areas that are less efficient. So yep, all right, Abra,

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Speaker 1: We're going to leave it there. Thank you so much

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Speaker 1: for joining us. Ibraham al Husseini, founder and managing partner

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Speaker 1: of a full cycle, joining us from Los Angeles. Let's

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Speaker 1: get the latest on the investigation into the harrisment claims

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Speaker 1: against New York Governor Andrew Cuomo. I guess one of

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Speaker 1: the most recent pieces of news on that is Cuomo's

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Speaker 1: top aid, Melissa de Rosa, resigns mid harrassment claims against

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Speaker 1: the governor, raising to some the question of you know

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Speaker 1: who shares in some of this liability here. Let's get

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Speaker 1: to that question with Ronnie said Home, managing partner set

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Speaker 1: Home Law Group based in New York City. So Ronnie,

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Speaker 1: thanks so much for joining us here. I thought it

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Speaker 1: very interesting that again, this top aid Melissa de Rosa resigned.

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Speaker 1: What do you thinks behind that and what are some

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Speaker 1: of the I guess legal risk for those in the

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Speaker 1: Cuoma inner circle. Thank you so much for having me

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Speaker 1: on the show. First and foremost, well, you know your

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Speaker 1: guess is as good as mine on why she resigned.

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Speaker 1: But most individuals do not resign from a a job

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Speaker 1: that pays them upwards of two and seven thousand dollars

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Speaker 1: a year for no reason. But from a legal perspective,

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Speaker 1: there's something called aider and a better liability, And very briefly,

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Speaker 1: it means that even if you are not the person

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Speaker 1: who is accused of sexual harassment in this case, you're

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Speaker 1: not Governor Cuomo, you may still be found to help

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Speaker 1: have helped him uh with his pursuits, and therefore you

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Speaker 1: may be found liable. So in this case, perhaps Mr

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Speaker 1: Rosa was an aider and a better Your guess is

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Speaker 1: as good as mine should I mean, have we seen

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Speaker 1: examples of this aid aider and a better in business

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Speaker 1: cases or just your corporate cases that you've seen. I mean,

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Speaker 1: there there is certainly a lot of discussion about aid

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Speaker 1: or and a better liability, but in my opinion, there

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Speaker 1: is not enough of a discussion. We always focus on

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Speaker 1: the individual who was sexually harassing somebody. Of course, that's important,

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Speaker 1: but when you have someone here uh with who is

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Speaker 1: accused by several women, not just one woman, it's likely

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Speaker 1: that there's a whole litany of people who who are

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Speaker 1: helping the protagonist, and therefore, I think we should have

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Speaker 1: more cases that discussed this aid or and a better liability.

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Speaker 1: But yes, you do see it oftentimes with banks in

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Speaker 1: law firms. Unfortunately, there have been several of the news

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Speaker 1: I'm sure you've touched on the subject, and in larger corporations.

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Speaker 1: I mean, should there be It seems like it's extraordinary

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Speaker 1: difficult for the victims to to move forward with their cases. Here.

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Speaker 1: Is there some belief within the legal community that maybe

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Speaker 1: there should be some standard le google protocol to maybe

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Speaker 1: manage this whole process better, to give uh the victims

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Speaker 1: maybe more rights or make it a better process to manage.

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Speaker 1: I think that while there is a lot of training,

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Speaker 1: you know, it was made mandatory, you know, relatively recently

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Speaker 1: having sexual harassment training on annual basis in New York

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Speaker 1: State and New York City prior to New York State,

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Speaker 1: I don't think that the training goes far enough in

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Speaker 1: helping people with their investigations. I don't think that there

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Speaker 1: is enough information and communication around the fear that some

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Speaker 1: people may have and that's why they're not coming forward,

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Speaker 1: whether it is because they were harassed or because they're

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Speaker 1: helping uh this person sexually harassed somebody. It can be

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Speaker 1: something as small as you convince someone to go into

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Speaker 1: a room alone with another person, or it can be

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Speaker 1: uh more subtle. But the point is there's generally, in

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Speaker 1: my experience, multiple people involved when there are multiple victims

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Speaker 1: involved Cisco. I mean, you think about this, and there's

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Speaker 1: been some very high profile cases coming out of the

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Speaker 1: media industry, for example with Harvey Weinstein and maybe you

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Speaker 1: know some other executives in the media industry. It seems

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Speaker 1: like unless it gets to the board level, it doesn't

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Speaker 1: really get the attention it needs. I mean, is it

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Speaker 1: something that board members need to be held accountable for

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Speaker 1: for the workplace of the company. Uh. That's a tough question,

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Speaker 1: and to me, it would really depend upon how often

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Speaker 1: this board is meeting and what information gets to the board.

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Speaker 1: I don't think you should hold someone accountable simply because

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Speaker 1: they're part of an organization. In fact, recently, I think

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Speaker 1: there was a good decision that said that your boss,

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Speaker 1: Mr bloom berghers himself cannot be named as a defendant

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Speaker 1: simply because somebody in the organization may have harassed somebody.

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Speaker 1: So I don't think it's fair to attack the owner.

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Speaker 1: I don't think it's fair to attack the board members

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Speaker 1: if they had nothing to do with it. However, in

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Speaker 1: my mind, it doesn't matter to me whether the aid

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Speaker 1: or in a better was a high profile person or

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Speaker 1: you know, a lowly low rank individual or someone who's

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Speaker 1: not even part of the company. Anyone who is involved

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Speaker 1: in this kind of behavior needs to be punished, and

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Speaker 1: no one is really discussing that. Instead, uh, people are

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Speaker 1: allowed to resign or they just disappear, But we need

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Speaker 1: to go after those individuals also because I don't want

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Speaker 1: there to be a culture of approved, condoned, or any

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Speaker 1: other word you want to use sexual harassment in the workplace.

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Speaker 1: What what are you looking forward to as next steps?

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Speaker 1: With Governor Cuomo in this whole situation, would what should

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Speaker 1: we be looking forward to as next steps? I mean,

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Speaker 1: I would really uh like to hear both sides of

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Speaker 1: the story. I'm an attorney, so I do believe in,

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Speaker 1: you know, the system of justice that we have here.

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Speaker 1: I I think that we need to hear both sides.

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Speaker 1: But at the same time, I think that the inquiry

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Speaker 1: that the Attorney General was making into non Governor Cuomo

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Speaker 1: employees is a good one and I really want to

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Speaker 1: monitor that and see where that goes. How I mean,

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Speaker 1: this is something that would go potentially outside of his

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Speaker 1: inner group, or do you think this is they're going

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Speaker 1: to try to keep it pretty close. I think they're

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Speaker 1: going to try to keep it relatively close. I mean,

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Speaker 1: just putting the law side for a second and using logic,

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Speaker 1: it's easier to get somebody who's a confident of yours.

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Speaker 1: It was personal loyalty to you to help you with

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Speaker 1: whatever it is you're trying to accomplish. Exactly. So, all right,

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Speaker 1: very good, Ronnie set Home, thank you so much for

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Speaker 1: joining us. Roddy set Home, managing partner for set Home

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Speaker 1: Law Group based in New York City, giving us some

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Speaker 1: added context to these investigations of Governor Cuomo. Looking at

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Speaker 1: the markets here again, kind of a bye day in

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Speaker 1: the markets. SMP essentially no change, the Dow off about

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Speaker 1: two tenths of one percent, and NASDAC up just slightly

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Speaker 1: up about one tenth of one percent. The Russell the

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Speaker 1: small cap stocks, they are off about two tenths of

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Speaker 1: one percent. Looking at the treasury market here to ten

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Speaker 1: year treasury trading off three UH off about three basis points,

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Speaker 1: putting the yield up I'm sorry, to one point three

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Speaker 1: percent a ten year, I'm sorry. The third years still

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Speaker 1: below two percent on the tenure at one point nine

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Speaker 1: five H so just extraordinary. We've had some rates moving

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Speaker 1: back up over the last several days, but still historically low.

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Speaker 1: Of course, as we have a Federal Reserve talking about

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Speaker 1: continued low rates UH and really talking about tapering perhaps

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Speaker 1: late this year, but more likely into next year. So

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Speaker 1: that's kind of what we're getting out of the Federal Reserve.

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Speaker 1: And of course Jackson Hole coming up later this month.

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Speaker 1: That'll be another data point or another opportunity for the

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Speaker 1: Fed to UH lay out some scenarios here. Looking at

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Speaker 1: the uh VIC for Tom Keane, it remains low at seventeen.

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Speaker 1: Looking at the dollar Index d x Y nine two

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Speaker 1: point nine at d x y slightly higher here this morning,

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Speaker 1: balance of power with David Weston that is coming up

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Speaker 1: in just moments. He will drive the conversation forward and

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Speaker 1: have the latest on the infrastructure package. On Paul Sweeney,

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Speaker 1: this is Bloomberg. Like most people, my TV viewing is

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Speaker 1: going more and more from the lineal traditional UH television

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Speaker 1: broadcast cable networks more towards streaming. More and more content

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Speaker 1: is going towards streaming, and a lot of that streaming

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Speaker 1: is advertising supported. And we talk about advertising, you have

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Speaker 1: to count that audience, and that historically has meant a

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Speaker 1: c Nielsen in company getting those Nielsen ratings. But not

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Speaker 1: everybody thinks Nielsen is doing a good job with the

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Speaker 1: streaming world. Disney, I'm sorry to Discovery CEO David Zaslow

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Speaker 1: he hopes the industry leaves Nielsen in the dust after

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Speaker 1: ratings blunders. Let's get to the bottom of that with

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Speaker 1: Mark Douglas, founder and CEO of m N t N

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Speaker 1: pronounced Mountain based in Los Angeles. Mark, thanks so much

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Speaker 1: for joining us here. You know, Nielsen, it seems like

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Speaker 1: you know they've been the gold standard for advertising, television advertising. Um,

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Speaker 1: that's the metric that billions of dollars of ads spending

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Speaker 1: is bought and sold every year. But they've had a

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Speaker 1: hard time keeping up with the new technologies. Where are

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Speaker 1: they VISA V streaming? Well, the way they think about

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Speaker 1: Nielsen is, in my view, they're an analog company and

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Speaker 1: we now live in a world. So the way they

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Speaker 1: measure audiences is they literally asked people what they watch

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Speaker 1: using panels, and you know, when you had cable television,

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Speaker 1: that was the only way to do it. But now

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Speaker 1: we live in the world where everything is delivered direct

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Speaker 1: to your home and it can be precisely measured, and

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Speaker 1: Nielsen is not yet doing that, and that's the problem,

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Speaker 1: and you know, some big money is being spending. We

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Speaker 1: talked about advertising streaming on demand a s v O D.

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Speaker 1: I think that's Peacock, right, is that is Peacock an

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Speaker 1: example of that, absolutely, so Peacock. There's what's called Crimson streaming,

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Speaker 1: which everyone knows is Netflix and Disney Plus. But the

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Speaker 1: bigger the market that's going very quickly is ad supported.

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Speaker 1: So that's Peacock and Bravo and Discovery Channel, any of

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Speaker 1: the things you watch like on your your Roku or

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Speaker 1: you Apple TV, any of those apps that's that's generally

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Speaker 1: most of that now app supporters. So how did those companies,

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Speaker 1: like again the Discovery CEO publicly saying, you know, we're

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Speaker 1: leaving you know, a lot of money on the table

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Speaker 1: because Nils is not capturing that audience. Do we know

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Speaker 1: how much money in fact is being left on on

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Speaker 1: the table. Well, I think the way to think about

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Speaker 1: that is is last year or even this year, there

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Speaker 1: was a lot of talk about shows that were under

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Speaker 1: performing big ones like The Ochsters and things like that,

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Speaker 1: and some of that probably definitely had to do with

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Speaker 1: the audience losing interests are being preoccupied with the pandemic.

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Speaker 1: But increasingly people think it was just literally Nielsen couldn't

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Speaker 1: measure it or didn't measure it, and so that costs

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Speaker 1: those companies a lot of money because the ad rates

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Speaker 1: are based on the size of the audience, and so

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Speaker 1: if Nielsen doesn't measure the entire audience that someone like

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Speaker 1: the CEO of Discovery, that's a really, really big issue.

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Speaker 1: It left a lot of money on the table. Also

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Speaker 1: for advertisers, they want to know how many people they're reaching,

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Speaker 1: and so if Nielson can't tell them um accurately, then

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Speaker 1: that's a problem. But luckily we're moving into this world

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Speaker 1: where it is to be accurately measured, just not by Meilson.

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Speaker 1: What is Nielsen's response to these criticism, because historically it

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Speaker 1: seems to me they've always been three or four years

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Speaker 1: behind where the industry was in terms of how people

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Speaker 1: are consuming the video. I'm not sure Nielsen has a response.

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Speaker 1: Look at other forms of advertising. If you look at

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Speaker 1: Google with paid search, or you look at Facebook with

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Speaker 1: paid social, um, they don't need a Nilsen. Google can

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Speaker 1: tell you exactly how many ads they served in how

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Speaker 1: many people and the and so can Facebook, and so

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Speaker 1: can every other company in the digital ad industry like

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Speaker 1: Mountain we do we do ads on on streaming television,

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Speaker 1: and so Nielsen there's not necessarily room for them, and

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Speaker 1: and it's not needed, and there's no other form of

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Speaker 1: what you can think of a digital adverage tiking, which

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Speaker 1: is what streamingsion is when Nielsen plays a role, and

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Speaker 1: I don't think they're going to play a role in

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Speaker 1: streaming at all going forwards, certainly not a role they

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Speaker 1: played on cable. On cable television the path I think

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Speaker 1: the best days are behind them. Well, who is the

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Speaker 1: replacement for Nielsen er or what is the technology or

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Speaker 1: what is the solution here to capture this this viewing right,

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Speaker 1: So when you're at home and you're watching, you pick

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Speaker 1: the show you want to watch. Even though it feels

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Speaker 1: like a television experience, it's more like going on the

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Speaker 1: internet and just picking a video to watch. It's more

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Speaker 1: like YouTube, you know, just selecting the video and so

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Speaker 1: that's called that's that direct streaming is done through technology

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Speaker 1: called in add server and and any time that add

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Speaker 1: server streams any time that shows just like if YouTube,

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Speaker 1: you play a video off YouTube, YouTube is able to

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Speaker 1: count it um anyone streaming those shows like Discovery like

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Speaker 1: you know and a peacock, they are counting the number

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Speaker 1: of views themselves and they can report that data directly

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Speaker 1: to the advertiser and to variety and you know, all

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Speaker 1: the sources that are interested in them. So there's no

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Speaker 1: there's not a need for this end. The company that

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Speaker 1: estimates the number of people watch you know, all of

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Speaker 1: these TV network now can just tell you exactly because

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Speaker 1: the streaming one point is the whole point in was

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Speaker 1: it was an independent measurement. Will advertising dollars be transacted

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Speaker 1: on something that you know Discovery tells me or CBS

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Speaker 1: tells me, Well it is. Now there are ways of

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Speaker 1: auditing that you can as an advertiser demands audit rights.

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Speaker 1: That's pretty common, but you know that's what everyone does now.

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Speaker 1: You know, Google sells more than a hundred billion dollars

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Speaker 1: a year of advertising, Facebook over eighty billion, dollars a year,

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Speaker 1: and for the most part, those same advertisers trust the

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Speaker 1: data that Google shares them and trust the data that Facebook.

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Speaker 1: But the advertisers can get smart and they can ask

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Speaker 1: the ways to audit the data. And I don't think

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Speaker 1: you know, Google or any TV network wants to and

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Speaker 1: caught up in the scandal of you know, overestimating their numbers.

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Speaker 1: All right. Fascinating story, market developing story for the world

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Speaker 1: of digital advertising and some of these streaming networks to

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Speaker 1: get their fair share. Mark Douglas, founder and CEO of

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Speaker 1: Mountain based in Los Angeles. Thanks for listening to the

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Speaker 1: Bloomberg Markets podcast. You can subscribe and listen to interviews

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00:26:45,440 --> 00:26:49,720
Speaker 1: at Apple Podcasts or whatever podcast platform you prefer. I'm

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Speaker 1: Matt Miller. I'm on Twitter at Matt Miller three on

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00:26:54,320 --> 00:26:57,400
Speaker 1: Fall Sweeney, I'm on Twitter at pt Sweeney. Before the podcast,

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Speaker 1: you can always catch us worldwide at Bloomberg Radio.