1
00:00:00,360 --> 00:00:02,960
Speaker 1: Kind a new style of rodeo and it's cowboy culture

2
00:00:03,000 --> 00:00:07,000
Speaker 1: save America. The founders of the Hondo Rodeo Fest think

3
00:00:07,080 --> 00:00:09,560
Speaker 1: it can, and it could save our boys. All on

4
00:00:09,600 --> 00:00:22,880
Speaker 1: this edition of the Royal Grande Show. Come on, I'm

5
00:00:22,960 --> 00:00:25,800
Speaker 1: Raymond Arroyo. Welcome to a Royal Grande. Go subscribe to

6
00:00:25,840 --> 00:00:28,640
Speaker 1: the show right now. Turn those notifications on. We've got

7
00:00:28,680 --> 00:00:31,400
Speaker 1: some incredible interviews coming, and if you'd like to support

8
00:00:31,400 --> 00:00:34,640
Speaker 1: the show, go to Raymondarroyo dot com. You can donate

9
00:00:34,680 --> 00:00:36,720
Speaker 1: there and catch up on all things of Royal Grande.

10
00:00:37,120 --> 00:00:41,440
Speaker 1: Something is clearly wrong in American culture. I came across

11
00:00:41,560 --> 00:00:43,840
Speaker 1: this story the other day in the Wall Street Journal

12
00:00:44,120 --> 00:00:48,240
Speaker 1: that underscored the point. It read how two men got

13
00:00:48,280 --> 00:00:52,080
Speaker 1: pulled into Internet darkness and how they got out. The

14
00:00:52,200 --> 00:00:55,959
Speaker 1: upshot is these young men are being pulled into these

15
00:00:56,040 --> 00:01:00,840
Speaker 1: online rabbit holes of conspiracy and ideology that end in

16
00:01:00,920 --> 00:01:05,000
Speaker 1: self destructive behaviors and sadly violence, as we've seen in

17
00:01:05,040 --> 00:01:07,800
Speaker 1: recent days. One of the young men in the article,

18
00:01:07,920 --> 00:01:12,199
Speaker 1: A M. Hickman, became an anarchist and for eight years

19
00:01:12,200 --> 00:01:15,720
Speaker 1: he found himself in a nomadic world of drug use

20
00:01:16,000 --> 00:01:20,160
Speaker 1: and sexual depravity. He was squatting in abandoned buildings and

21
00:01:20,200 --> 00:01:24,920
Speaker 1: watching friends die of overdoses. Something Hickman said jumped out

22
00:01:24,959 --> 00:01:29,319
Speaker 1: at me. It was this boyhood now is a void.

23
00:01:30,200 --> 00:01:34,160
Speaker 1: The thrilling extremist ideas you find on the internet become

24
00:01:34,600 --> 00:01:40,160
Speaker 1: your surrogate boyhood adventure. What does that tell you? Boys

25
00:01:40,240 --> 00:01:44,600
Speaker 1: need adventures, real lived adventures, which my guests are going

26
00:01:44,640 --> 00:01:47,000
Speaker 1: to talk about in a moment. But Hickman, by the way,

27
00:01:47,160 --> 00:01:51,040
Speaker 1: he woke up from this troubled world in twenty nineteen.

28
00:01:51,600 --> 00:01:55,200
Speaker 1: He joined the Coastguard. He found discipline, and he returned

29
00:01:55,240 --> 00:01:57,560
Speaker 1: to his Catholic faith. He and his wife, by the way,

30
00:01:57,600 --> 00:02:01,440
Speaker 1: recently had their first child. A lesson here is obvious.

31
00:02:01,960 --> 00:02:04,040
Speaker 1: If we want to protect our boys and stop the

32
00:02:04,080 --> 00:02:07,760
Speaker 1: maddening violence we see all across society, we have to

33
00:02:07,840 --> 00:02:13,240
Speaker 1: let them have authentic adventures and offer them discipline undergirded

34
00:02:13,480 --> 00:02:17,400
Speaker 1: by faith. Which brings me to my guest tonight. What

35
00:02:17,560 --> 00:02:21,960
Speaker 1: greater adventure is there than being a cowboy? It's classic Americana.

36
00:02:22,080 --> 00:02:26,079
Speaker 1: It takes skill and commitment, and these three gents founded

37
00:02:26,080 --> 00:02:31,480
Speaker 1: something called the Hondo Rodeo Fest. It combines rodeo champions

38
00:02:31,800 --> 00:02:36,200
Speaker 1: competing live with the biggest names in country music. James

39
00:02:36,280 --> 00:02:40,120
Speaker 1: Trowick is the Hondo Rodeo CEO, Blake Cody is the

40
00:02:40,160 --> 00:02:44,560
Speaker 1: managing partner, and Bob Corker is the VP. There are

41
00:02:44,639 --> 00:02:49,560
Speaker 1: so few areas in American culture today where families can

42
00:02:49,680 --> 00:02:55,360
Speaker 1: together multi generations enjoy the same activity or watch and

43
00:02:55,520 --> 00:02:59,520
Speaker 1: take part in the same thing. It seems to me,

44
00:02:59,639 --> 00:03:03,600
Speaker 1: Hondo Rodeo, that's really what you're trying to do. Absolutely, Bob,

45
00:03:03,680 --> 00:03:06,920
Speaker 1: tell me about that. Talk to me about the vision

46
00:03:06,960 --> 00:03:09,200
Speaker 1: for this and how it came out of that ethos,

47
00:03:09,280 --> 00:03:09,799
Speaker 1: that idea.

48
00:03:10,360 --> 00:03:15,000
Speaker 2: Well, first of all, our motto is God, family and country,

49
00:03:15,560 --> 00:03:19,520
Speaker 2: so that is what brings family together. And actually Blake's

50
00:03:19,520 --> 00:03:20,720
Speaker 2: the guy that had the idea.

51
00:03:20,800 --> 00:03:21,120
Speaker 1: Here.

52
00:03:22,720 --> 00:03:25,280
Speaker 2: We all go to the rodeo and it is a

53
00:03:25,440 --> 00:03:28,760
Speaker 2: family event, just like you said. But only about ten

54
00:03:28,800 --> 00:03:31,560
Speaker 2: percent of the population are rodeo fans.

55
00:03:31,600 --> 00:03:32,639
Speaker 1: Why is that, do you think?

56
00:03:32,720 --> 00:03:36,240
Speaker 2: Well, I think it's because they've never been, so we

57
00:03:36,320 --> 00:03:39,000
Speaker 2: decided that we needed to. We wanted to have the

58
00:03:39,040 --> 00:03:41,600
Speaker 2: best of the best in the rodeo. But how do

59
00:03:41,680 --> 00:03:44,720
Speaker 2: we get people more than ten percent there? Yeah, Well,

60
00:03:45,320 --> 00:03:47,840
Speaker 2: forty to fifty percent of the people like country music,

61
00:03:48,080 --> 00:03:51,320
Speaker 2: So if you get enough good acts to come to

62
00:03:52,160 --> 00:03:55,920
Speaker 2: an arena. You draw the people, the forty to fifty

63
00:03:55,960 --> 00:03:58,720
Speaker 2: percent of the people to this act, and if they

64
00:03:58,760 --> 00:04:01,680
Speaker 2: come early, they see a road and then they're hooked.

65
00:04:02,000 --> 00:04:06,240
Speaker 2: And last year in Phoenix, we got hundreds of emails

66
00:04:06,280 --> 00:04:12,080
Speaker 2: from parents who said, we came because my child loves.

67
00:04:12,160 --> 00:04:13,240
Speaker 1: The Zach Brown band.

68
00:04:13,600 --> 00:04:17,560
Speaker 2: But we got there early, we saw the rodeo, and

69
00:04:17,600 --> 00:04:19,440
Speaker 2: when it was all said and done, the kids said

70
00:04:19,440 --> 00:04:21,880
Speaker 2: they liked the rodeo better than the country music. So

71
00:04:21,920 --> 00:04:24,000
Speaker 2: now we're a rodeo fan and we'll go to every

72
00:04:24,080 --> 00:04:25,599
Speaker 2: rodeo we have this in our area.

73
00:04:25,720 --> 00:04:28,800
Speaker 3: So what we're doing is working.

74
00:04:28,400 --> 00:04:32,600
Speaker 2: And it's going to create ten fifteen years from now

75
00:04:32,640 --> 00:04:35,320
Speaker 2: where there's forty percent of the population going to rodeo.

76
00:04:35,440 --> 00:04:38,880
Speaker 1: Yeah. Click expand on that. This idea of really using

77
00:04:39,000 --> 00:04:41,680
Speaker 1: the country acts, which is at the end of the day,

78
00:04:42,080 --> 00:04:45,560
Speaker 1: the country act comes out after the competition. It really

79
00:04:45,600 --> 00:04:46,119
Speaker 1: is a lure.

80
00:04:46,360 --> 00:04:49,160
Speaker 3: It is. So just to back up to what Bob said,

81
00:04:49,160 --> 00:04:54,440
Speaker 3: So James and are family by marriage. James married my

82
00:04:54,560 --> 00:04:58,200
Speaker 3: cousin and he comes from the rodeo background. I come

83
00:04:58,240 --> 00:05:01,159
Speaker 3: from the music background. So he and I meat and

84
00:05:01,200 --> 00:05:03,520
Speaker 3: we start talking rodeo and We're talking music and all

85
00:05:03,560 --> 00:05:05,960
Speaker 3: these ideas and we're just shooting stuff back and forth,

86
00:05:06,440 --> 00:05:09,680
Speaker 3: and it was kind of Uh, it was one of

87
00:05:09,680 --> 00:05:12,800
Speaker 3: those aha moments. I was out in Houston, Texas at

88
00:05:12,839 --> 00:05:15,640
Speaker 3: the Houston Rodeo, and uh, I was watching George Straight

89
00:05:15,880 --> 00:05:18,520
Speaker 3: play and if you've ever seen George straight in Texas,

90
00:05:19,320 --> 00:05:25,719
Speaker 3: the only word to describe it is biblical. So I'm

91
00:05:25,720 --> 00:05:28,240
Speaker 3: watching that show and I'm watching almasch one hundred thousand people.

92
00:05:28,320 --> 00:05:30,320
Speaker 3: You know, George comes in and they take the cowboy

93
00:05:30,360 --> 00:05:32,400
Speaker 3: hats off and they're shaking them in the air, and

94
00:05:32,440 --> 00:05:36,120
Speaker 3: it's like, wow, I never felt that way other than

95
00:05:36,160 --> 00:05:40,640
Speaker 3: being in church right on how in tune everybody was

96
00:05:40,720 --> 00:05:43,039
Speaker 3: and how everybody had gotten there and they watched a

97
00:05:43,080 --> 00:05:44,760
Speaker 3: great rodeo and then you have, you know, you have

98
00:05:44,960 --> 00:05:47,800
Speaker 3: music that comes after. So I get out of that

99
00:05:47,839 --> 00:05:50,520
Speaker 3: show and the first person I call is James, and

100
00:05:50,560 --> 00:05:52,360
Speaker 3: I was like, Hey, dude, I got to talk to

101
00:05:52,400 --> 00:05:55,440
Speaker 3: you bout something. Don't hang up the phone and don't

102
00:05:55,440 --> 00:05:57,599
Speaker 3: tell me I'm crazy. You probably are, But I think

103
00:05:57,640 --> 00:06:01,040
Speaker 3: that we need to change the game game with the

104
00:06:01,120 --> 00:06:03,080
Speaker 3: rodeo and music and.

105
00:06:02,600 --> 00:06:04,839
Speaker 1: And this was originally we should say the Hondo rodeo

106
00:06:04,880 --> 00:06:07,520
Speaker 1: was originally your idea and this is the this was

107
00:06:07,520 --> 00:06:08,480
Speaker 1: the genesis of it.

108
00:06:08,480 --> 00:06:10,200
Speaker 3: It was a genesis of us. But I can't take

109
00:06:10,279 --> 00:06:13,120
Speaker 3: four credit for being my idea. But no, it was

110
00:06:13,160 --> 00:06:14,840
Speaker 3: back and forth with he and I like it was.

111
00:06:15,000 --> 00:06:17,159
Speaker 3: It was a culmination of us going back and forth.

112
00:06:17,240 --> 00:06:19,520
Speaker 3: But it was you know, the kind of the straw

113
00:06:19,560 --> 00:06:21,240
Speaker 3: that brought the camel's back to the phone call, like

114
00:06:21,480 --> 00:06:23,640
Speaker 3: are you know, are you going to do it? Are

115
00:06:23,640 --> 00:06:25,760
Speaker 3: you in? And James, being the cowboy that he is,

116
00:06:25,880 --> 00:06:27,840
Speaker 3: was like, well, heck, yeah, let's go, you know. So

117
00:06:28,520 --> 00:06:31,359
Speaker 3: we uh, we got off that phone call and he

118
00:06:31,440 --> 00:06:34,039
Speaker 3: and I started taking it more seriously and started meeting

119
00:06:34,080 --> 00:06:36,599
Speaker 3: and putting the stuff together and putting the team together.

120
00:06:37,160 --> 00:06:39,520
Speaker 3: And I was going to work on the music part

121
00:06:39,520 --> 00:06:42,120
Speaker 3: of it and bring the music side in James the

122
00:06:42,200 --> 00:06:43,000
Speaker 3: rodeo part of it.

123
00:06:43,080 --> 00:06:45,960
Speaker 1: And because you were a cowboy, James, still you were

124
00:06:46,000 --> 00:06:46,400
Speaker 1: a cowboy.

125
00:06:46,520 --> 00:06:48,479
Speaker 4: You still can't throw past tents on that phone?

126
00:06:48,520 --> 00:06:49,039
Speaker 3: All right? Are you?

127
00:06:49,360 --> 00:06:50,240
Speaker 1: Are you still.

128
00:06:50,120 --> 00:06:52,360
Speaker 4: Competing weekend Warrior?

129
00:06:52,440 --> 00:06:52,600
Speaker 2: Right?

130
00:06:52,600 --> 00:06:55,280
Speaker 4: We're raising our kids on horses, and we like, you know,

131
00:06:55,440 --> 00:06:57,640
Speaker 4: this is the whole thing, is right, build something that

132
00:06:57,680 --> 00:06:58,560
Speaker 4: we can take the family to.

133
00:06:58,720 --> 00:07:01,200
Speaker 1: How long were you in the game, competing.

134
00:07:01,240 --> 00:07:05,120
Speaker 4: From junior high, high school, college, and then beyond. But

135
00:07:05,520 --> 00:07:07,760
Speaker 4: I wasn't even good enough to compete at this event, right,

136
00:07:07,920 --> 00:07:09,920
Speaker 4: So the idea is that we're going to create something

137
00:07:10,000 --> 00:07:13,040
Speaker 4: for the top one percent, so that when we go

138
00:07:13,160 --> 00:07:15,440
Speaker 4: to new markets, we're bringing the best to town.

139
00:07:15,760 --> 00:07:18,480
Speaker 1: Well, Bob, how did you get involved in this? Because

140
00:07:18,480 --> 00:07:21,440
Speaker 1: you look, I've seen you over the years. You look

141
00:07:21,480 --> 00:07:25,000
Speaker 1: you've produced and presented a lot of different hunting and

142
00:07:25,760 --> 00:07:29,040
Speaker 1: really culture, I would say, in some ways American culture

143
00:07:29,480 --> 00:07:32,360
Speaker 1: in various ways. How did you get involved in Hondo Rodeo?

144
00:07:32,440 --> 00:07:35,760
Speaker 2: Well, I know Blake's father and uncle from a long

145
00:07:35,840 --> 00:07:39,400
Speaker 2: time ago, and so he knew that I'd been putting

146
00:07:39,400 --> 00:07:42,640
Speaker 2: on the World Dear Expoe for forty two years now,

147
00:07:43,240 --> 00:07:46,360
Speaker 2: and he'd never been there, but he knew that it

148
00:07:46,400 --> 00:07:50,040
Speaker 2: had grown to be the world's largest expo. So he

149
00:07:50,160 --> 00:07:54,840
Speaker 2: came up somewhat not too long after he'd had the idea,

150
00:07:54,960 --> 00:07:57,280
Speaker 2: and he wanted to see what the expo was all about.

151
00:07:57,880 --> 00:08:01,920
Speaker 2: And he came in unbeknownst to me, and about three

152
00:08:01,960 --> 00:08:04,000
Speaker 2: days later he called me and he said, Hey, I

153
00:08:04,120 --> 00:08:05,320
Speaker 2: came to your expo.

154
00:08:05,560 --> 00:08:06,600
Speaker 3: I was impressed.

155
00:08:06,840 --> 00:08:08,880
Speaker 2: We want you to fly out to Dallas and we

156
00:08:08,960 --> 00:08:13,640
Speaker 2: got something we want to show you. So I flew

157
00:08:13,680 --> 00:08:17,960
Speaker 2: out there. They gave me this presentation. I had some

158
00:08:18,080 --> 00:08:23,840
Speaker 2: ideas about it. They at first wanted to hire me

159
00:08:24,000 --> 00:08:26,720
Speaker 2: to help run it and get it going. I told

160
00:08:26,800 --> 00:08:29,440
Speaker 2: him I needed a week to pray about it. I

161
00:08:29,480 --> 00:08:32,439
Speaker 2: took a week and I came back to him and said,

162
00:08:32,600 --> 00:08:34,400
Speaker 2: I don't want to be hired, I want to become

163
00:08:34,440 --> 00:08:39,079
Speaker 2: a founder. And so we sat down went over the

164
00:08:39,120 --> 00:08:42,000
Speaker 2: ideas of the things that I saw from my end

165
00:08:42,040 --> 00:08:45,120
Speaker 2: of being a promoter of festivals in three day events.

166
00:08:46,280 --> 00:08:49,920
Speaker 2: Altered a few things and took us a year and

167
00:08:49,960 --> 00:08:53,559
Speaker 2: a half to put it all together. The hardest part

168
00:08:53,600 --> 00:08:56,360
Speaker 2: was getting the artist that we wanted.

169
00:08:58,040 --> 00:09:01,320
Speaker 1: But that's Blake's problem. That breaks Blake's problem.

170
00:09:01,760 --> 00:09:06,160
Speaker 2: But then finding a venue, you know, because it needed

171
00:09:06,200 --> 00:09:09,240
Speaker 2: to be us being new, we had to fall when

172
00:09:09,240 --> 00:09:13,000
Speaker 2: there wasn't a big PBR, a PRCA rodeo going on,

173
00:09:13,280 --> 00:09:17,400
Speaker 2: so that the athletes would come, and doing it where

174
00:09:17,880 --> 00:09:21,800
Speaker 2: we felt safe that weather wasn't going to interrupt us.

175
00:09:21,800 --> 00:09:24,920
Speaker 2: And we came to Nashville and we looked around here

176
00:09:24,960 --> 00:09:27,079
Speaker 2: first because that was the number one city we wanted

177
00:09:27,120 --> 00:09:32,800
Speaker 2: to do it in huh. But after evaluating everything that's involved,

178
00:09:33,920 --> 00:09:37,880
Speaker 2: the first of February in Phoenix, Arizona, it never rains

179
00:09:37,880 --> 00:09:41,600
Speaker 2: according to the almanac. Plus they have a stadium that

180
00:09:41,679 --> 00:09:44,000
Speaker 2: has a retractable roof just in case it does.

181
00:09:44,240 --> 00:09:46,520
Speaker 1: Wow. And our first year.

182
00:09:46,600 --> 00:09:50,920
Speaker 2: It rained Monday, Tuesday, and Wednesday before we started on Thursday.

183
00:09:51,040 --> 00:09:53,280
Speaker 2: So we were puckering a little bit, but at least

184
00:09:53,280 --> 00:09:54,800
Speaker 2: we had a We had a cover.

185
00:09:55,000 --> 00:09:56,600
Speaker 1: And burned the almanac. I am age.

186
00:09:56,640 --> 00:09:58,000
Speaker 2: Yeah, I burned the almanac after.

187
00:09:57,840 --> 00:10:01,240
Speaker 1: Yeah, why is it? Why is this build as the

188
00:10:01,280 --> 00:10:06,520
Speaker 1: World Series of Rodeo? This is different from these other competitions.

189
00:10:06,760 --> 00:10:09,040
Speaker 4: So when we showed up in Arizona, we partnered with

190
00:10:09,080 --> 00:10:12,080
Speaker 4: the DBACS, the Arizona Diamondbacks, right, and so Derek Hall,

191
00:10:12,400 --> 00:10:15,280
Speaker 4: their CEO, was doing an interview. In his interview that

192
00:10:15,480 --> 00:10:17,959
Speaker 4: they were talking about special events that were coming to town.

193
00:10:18,000 --> 00:10:19,600
Speaker 4: They do concerts and they do all kinds of stuff

194
00:10:19,600 --> 00:10:22,840
Speaker 4: outside of just baseball. When he got to us, this

195
00:10:22,880 --> 00:10:25,760
Speaker 4: is when he coined the phrase the World Series of Rodeo.

196
00:10:25,920 --> 00:10:26,640
Speaker 1: Right, good point.

197
00:10:26,720 --> 00:10:29,320
Speaker 4: We took it and we are going to use it

198
00:10:29,360 --> 00:10:30,200
Speaker 4: for all time.

199
00:10:30,400 --> 00:10:33,360
Speaker 1: Yeah. I don't play, but it is very different. How

200
00:10:33,480 --> 00:10:36,240
Speaker 1: is this different? Who wants to take this? How is

201
00:10:36,280 --> 00:10:39,839
Speaker 1: this different from other I've been to the PBR where

202
00:10:40,040 --> 00:10:43,040
Speaker 1: they just ride the bulls. Yes, how is this different?

203
00:10:43,360 --> 00:10:45,640
Speaker 3: So the way that we're doing it different the PBR,

204
00:10:45,640 --> 00:10:48,320
Speaker 3: you're right, is just riding the bulls. Most of your

205
00:10:48,320 --> 00:10:53,680
Speaker 3: PRCA events are. It's a draw system, so explain to

206
00:10:53,679 --> 00:10:55,600
Speaker 3: people what that is. So you enter the rodeo, you'll

207
00:10:55,640 --> 00:10:57,360
Speaker 3: pay your entry fee and then the PRC has a

208
00:10:57,440 --> 00:11:00,320
Speaker 3: draw system where they draw you know each road and

209
00:11:00,320 --> 00:11:01,960
Speaker 3: they place you and it's kind of a schedule that

210
00:11:01,960 --> 00:11:04,280
Speaker 3: they map you out on in the draw system on

211
00:11:04,280 --> 00:11:09,480
Speaker 3: what you entered. Where different is we are inviting people

212
00:11:09,760 --> 00:11:11,880
Speaker 3: and the only people that we're inviting are the top

213
00:11:11,920 --> 00:11:14,720
Speaker 3: one percent in the sport. So in the draw system

214
00:11:14,760 --> 00:11:17,480
Speaker 3: with the PRCA, you know you could have a world

215
00:11:17,559 --> 00:11:20,760
Speaker 3: champion one night or not. You're not going to see

216
00:11:20,800 --> 00:11:23,880
Speaker 3: the best in the world every single night compete. So

217
00:11:24,000 --> 00:11:26,480
Speaker 3: you can, and that's part of why we're trying to

218
00:11:26,559 --> 00:11:28,560
Speaker 3: change the sport. If you go to a Major League

219
00:11:28,559 --> 00:11:30,280
Speaker 3: Baseball game, where you go to an NFL game or

220
00:11:30,280 --> 00:11:32,439
Speaker 3: you go to an NBA game, you get to see

221
00:11:32,440 --> 00:11:34,760
Speaker 3: the best in the world every single night compete against

222
00:11:34,760 --> 00:11:37,079
Speaker 3: each other. Well, if you go to a rodeo today,

223
00:11:37,640 --> 00:11:40,319
Speaker 3: you're not guaranteed that at the Honda, you're guaranteed to

224
00:11:40,360 --> 00:11:42,839
Speaker 3: see that the best in the world, world champion after

225
00:11:42,880 --> 00:11:43,800
Speaker 3: world champion every night.

226
00:11:43,880 --> 00:11:46,920
Speaker 1: And why is that possible? Bob? How is this How

227
00:11:47,040 --> 00:11:49,640
Speaker 1: is it designed differently from these other competitions.

228
00:11:50,000 --> 00:11:53,520
Speaker 2: Well, first of all, we cover most of their costs

229
00:11:53,559 --> 00:11:56,640
Speaker 2: to get there. They're not paying an entry fee. Huh,

230
00:11:56,720 --> 00:12:00,120
Speaker 2: They're not filling out an application and hoping they get drawn,

231
00:12:00,440 --> 00:12:04,000
Speaker 2: and they're competing for one million dollars.

232
00:12:03,760 --> 00:12:06,240
Speaker 4: It's it's shining a light on those athletes that don't

233
00:12:06,240 --> 00:12:11,040
Speaker 4: normally get that spotlight. Right, they're unsung heroes, if you will. Right,

234
00:12:11,080 --> 00:12:14,920
Speaker 4: they don't get treated similar to the NFL they get.

235
00:12:14,960 --> 00:12:16,839
Speaker 4: They don't get that kind of treatment. And so something

236
00:12:16,880 --> 00:12:20,320
Speaker 4: that we do differently is consider a lot of things,

237
00:12:20,360 --> 00:12:23,960
Speaker 4: simple things like hotels, catering, making sure that those accommodations

238
00:12:23,960 --> 00:12:25,840
Speaker 4: are there for them, right.

239
00:12:25,679 --> 00:12:27,800
Speaker 1: Because these guys are basically on their own if there

240
00:12:27,920 --> 00:12:29,440
Speaker 1: are the other road they are.

241
00:12:29,840 --> 00:12:33,480
Speaker 4: You're talking about sixty to seventy and up more events

242
00:12:33,520 --> 00:12:37,280
Speaker 4: a year, and you're an independent contractor covering the expense

243
00:12:37,280 --> 00:12:40,520
Speaker 4: of your own rig your own health, your own insurance,

244
00:12:40,600 --> 00:12:43,000
Speaker 4: everything is on you. So wind loser draw, the bills

245
00:12:43,000 --> 00:12:44,520
Speaker 4: are yours at the end of the year. And so

246
00:12:44,640 --> 00:12:46,400
Speaker 4: to get to the national finals radio, it's kind of

247
00:12:46,440 --> 00:12:48,959
Speaker 4: a break even endeavor, you know, And then you make

248
00:12:49,000 --> 00:12:51,760
Speaker 4: a living on those ten days if you're in the top,

249
00:12:51,880 --> 00:12:53,680
Speaker 4: if you make it right, well, think about all those

250
00:12:53,720 --> 00:12:56,320
Speaker 4: individuals that didn't make that cut, right. So what we're

251
00:12:56,320 --> 00:12:58,200
Speaker 4: going to offer is going to elevate the field of

252
00:12:58,200 --> 00:13:02,240
Speaker 4: play to where an individual could make one hundred thousand

253
00:13:02,240 --> 00:13:04,760
Speaker 4: dollars in a weekend one weekend, right, and then as

254
00:13:04,800 --> 00:13:08,440
Speaker 4: this league matures, they'll have ten or twelve opportunities a

255
00:13:08,520 --> 00:13:10,520
Speaker 4: year at that type of purse.

256
00:13:11,240 --> 00:13:14,160
Speaker 2: And they know that if they get invited, they're in

257
00:13:14,240 --> 00:13:17,480
Speaker 2: the top eight in the world in their particular category.

258
00:13:17,840 --> 00:13:20,760
Speaker 2: And they know that we're bringing in the best livestock

259
00:13:20,800 --> 00:13:23,480
Speaker 2: in the world. So the half of the score comes

260
00:13:23,480 --> 00:13:26,200
Speaker 2: from the animal they're riding, so they know they're going

261
00:13:26,280 --> 00:13:29,439
Speaker 2: to get that part of their score high, and if

262
00:13:29,480 --> 00:13:31,800
Speaker 2: they perform like they should, they're going to have a

263
00:13:31,800 --> 00:13:33,640
Speaker 2: real high score and they're going to win the company.

264
00:13:33,760 --> 00:13:35,840
Speaker 1: I didn't even realize that they were I knew that

265
00:13:35,880 --> 00:13:38,760
Speaker 1: their ride the length of time they stay on the

266
00:13:38,760 --> 00:13:42,679
Speaker 1: bull is charted and they get a rating for that.

267
00:13:42,920 --> 00:13:45,000
Speaker 1: I didn't realize the bull was also rated.

268
00:13:45,440 --> 00:13:48,240
Speaker 4: Yeah, yeah, does that work. Yeah, the judges there are

269
00:13:48,280 --> 00:13:50,880
Speaker 4: paying attention for the bulls, the horses, sad of bronck

270
00:13:50,920 --> 00:13:52,959
Speaker 4: and bear back. Right, So the judged events, the judges

271
00:13:53,000 --> 00:13:53,360
Speaker 4: are there too.

272
00:13:53,480 --> 00:13:54,800
Speaker 1: Just tell us all the event. You've got a bunch

273
00:13:54,840 --> 00:13:55,360
Speaker 1: of events here.

274
00:13:55,360 --> 00:13:57,280
Speaker 4: It's not that's a big difference maker two as far

275
00:13:57,320 --> 00:13:59,480
Speaker 4: as just bor riding only events. So it's all events

276
00:13:59,559 --> 00:14:02,200
Speaker 4: including breakaway, right, which is something that a lot of

277
00:14:02,200 --> 00:14:05,200
Speaker 4: events don't include. You've got ladies barrel racing and ladies breakaway.

278
00:14:05,880 --> 00:14:07,800
Speaker 4: In addition to that, I just answered the question about

279
00:14:07,880 --> 00:14:11,640
Speaker 4: the rough stock. The guys that are competing on those broncs,

280
00:14:11,720 --> 00:14:14,240
Speaker 4: the horses right at the bucking stock there, the horse

281
00:14:14,280 --> 00:14:16,320
Speaker 4: is earning half the score. The athlete is earning half

282
00:14:16,360 --> 00:14:19,760
Speaker 4: the score. So the judge is looking at how they kick,

283
00:14:20,040 --> 00:14:23,360
Speaker 4: how they jump, turn, all these things right, how complex

284
00:14:23,440 --> 00:14:25,800
Speaker 4: is the ride and how in control is the athlete

285
00:14:25,840 --> 00:14:27,920
Speaker 4: and what kind of style do they put on top

286
00:14:27,960 --> 00:14:28,240
Speaker 4: of that?

287
00:14:28,480 --> 00:14:31,560
Speaker 1: Well, and you've got fairback riding, steer wrestling, death and

288
00:14:31,600 --> 00:14:35,040
Speaker 1: the bull rock I mean it for kids. I know,

289
00:14:35,320 --> 00:14:38,400
Speaker 1: because I know people went to your Phoenix event. For kids,

290
00:14:38,480 --> 00:14:42,520
Speaker 1: this is like corn Haven. I mean, it's an incredible

291
00:14:42,600 --> 00:14:43,640
Speaker 1: day for them.

292
00:14:44,000 --> 00:14:46,720
Speaker 3: It is. And it all starts with the outdoor festival.

293
00:14:46,840 --> 00:14:48,000
Speaker 3: So you know, people show up.

294
00:14:47,920 --> 00:14:49,720
Speaker 1: Tell us about that because this is a three day festival.

295
00:14:49,760 --> 00:14:50,600
Speaker 1: But tell us what happens.

296
00:14:50,600 --> 00:14:53,440
Speaker 3: I know, there's an outdated festival where you know, you

297
00:14:53,480 --> 00:14:56,520
Speaker 3: show up at eleven o'clock and we have everything going

298
00:14:56,520 --> 00:14:59,840
Speaker 3: on outside. There's live music, there's local vendors, there's all

299
00:14:59,880 --> 00:15:04,120
Speaker 3: the these activities, the stages outside h correct and you know,

300
00:15:04,120 --> 00:15:06,920
Speaker 3: you're able to really immerse yourself in the culture of Phoenix, right.

301
00:15:06,920 --> 00:15:09,200
Speaker 3: You're able to get all the Phoenix has to offer

302
00:15:09,480 --> 00:15:11,880
Speaker 3: from the local vendors from the area there, from local music,

303
00:15:11,920 --> 00:15:15,760
Speaker 3: local talent, and really really enjoy, you know, bring the

304
00:15:15,760 --> 00:15:17,520
Speaker 3: whole family and enjoy the day out there before you

305
00:15:17,560 --> 00:15:20,080
Speaker 3: come inside. The doors open at five o'clock and then

306
00:15:20,080 --> 00:15:22,080
Speaker 3: at five o'clock you come inside, and then the rodeo

307
00:15:22,120 --> 00:15:24,920
Speaker 3: starts at six and from six o'clock till the time

308
00:15:25,160 --> 00:15:27,440
Speaker 3: that you know the music's over, it's full throttle. Wow.

309
00:15:27,720 --> 00:15:29,920
Speaker 1: How long does it normally take? How long is the competition.

310
00:15:30,200 --> 00:15:32,840
Speaker 1: The rodeo is two hours, so two hours, yeah, five

311
00:15:32,880 --> 00:15:33,680
Speaker 1: to seven.

312
00:15:33,480 --> 00:15:36,400
Speaker 4: Is well, five is when you open the door. Six

313
00:15:36,400 --> 00:15:38,360
Speaker 4: six to eight is the rodeo, right, and then between

314
00:15:38,400 --> 00:15:41,640
Speaker 4: the rodeo we've got an intermission. So really fun thing

315
00:15:41,640 --> 00:15:44,760
Speaker 4: about our event is we have a floor space right

316
00:15:44,840 --> 00:15:47,240
Speaker 4: between the rodeo arena and the stage, so you can

317
00:15:47,280 --> 00:15:50,040
Speaker 4: have your ticket for the rodeo right, experience the best

318
00:15:50,080 --> 00:15:52,040
Speaker 4: in the world from that perspective, and then in the

319
00:15:52,120 --> 00:15:54,320
Speaker 4: end between you can come down to a pit right

320
00:15:54,360 --> 00:15:56,280
Speaker 4: and be front row for the concert. And it's just

321
00:15:56,320 --> 00:15:58,800
Speaker 4: a it's a floor pass risk ban upgrade, but you

322
00:15:58,880 --> 00:16:01,080
Speaker 4: can literally have row in both cases.

323
00:16:01,400 --> 00:16:03,080
Speaker 3: One ticket gets you both of them. So you buy

324
00:16:03,120 --> 00:16:05,080
Speaker 3: one ticket for the rodeo, you get the full concert,

325
00:16:05,120 --> 00:16:06,800
Speaker 3: you get everything under for the price of one ticket.

326
00:16:06,920 --> 00:16:10,000
Speaker 1: Yeap, What are family saying? I mean you all promise

327
00:16:10,160 --> 00:16:14,440
Speaker 1: that this is a true Western experience. What does that mean?

328
00:16:15,560 --> 00:16:16,320
Speaker 3: You should take that one?

329
00:16:16,400 --> 00:16:19,760
Speaker 4: James, So, as a father to twins that are four

330
00:16:19,840 --> 00:16:22,960
Speaker 4: years old, okay, right, this is a huge priority for

331
00:16:23,080 --> 00:16:25,920
Speaker 4: me in coming out of the sport itself, trying to

332
00:16:25,960 --> 00:16:27,840
Speaker 4: do a good thing and building something for the athletes

333
00:16:27,880 --> 00:16:30,960
Speaker 4: that are to come but then also creating an environment

334
00:16:31,000 --> 00:16:33,600
Speaker 4: where my family can get together and build memories that

335
00:16:33,720 --> 00:16:38,360
Speaker 4: are focused on God, family, and country. My dad will

336
00:16:38,400 --> 00:16:41,040
Speaker 4: tell you to your face that he used rodeo in

337
00:16:41,040 --> 00:16:42,520
Speaker 4: that community to help raise me.

338
00:16:42,880 --> 00:16:43,960
Speaker 1: What does that mean, holl.

339
00:16:44,200 --> 00:16:46,320
Speaker 4: It's just the community and what they stand for, right.

340
00:16:46,360 --> 00:16:48,680
Speaker 4: It takes a village. You've heard the saying, And part

341
00:16:48,680 --> 00:16:50,840
Speaker 4: of that, I think is just putting yourself in a

342
00:16:50,840 --> 00:16:53,440
Speaker 4: position where you're around like minded people so that those

343
00:16:53,440 --> 00:16:56,840
Speaker 4: emotional experiences that you have as you're raising your children

344
00:16:56,880 --> 00:16:59,800
Speaker 4: and building a family affirm the things that you stand for.

345
00:17:00,200 --> 00:17:02,200
Speaker 4: And so it's important to us that that we do

346
00:17:02,240 --> 00:17:04,119
Speaker 4: that in the music that we book and the way

347
00:17:04,160 --> 00:17:07,720
Speaker 4: that we capture and build our content and a lot

348
00:17:07,760 --> 00:17:09,679
Speaker 4: of the stories that we tell throughout the year. And

349
00:17:09,840 --> 00:17:12,120
Speaker 4: profiling athletes do the same thing.

350
00:17:12,920 --> 00:17:15,840
Speaker 1: How do you I mean, look, I know a lot

351
00:17:15,880 --> 00:17:17,800
Speaker 1: of musicians, A lot of them have sat where you're

352
00:17:17,840 --> 00:17:22,000
Speaker 1: sitting now. How do you keep them in a family

353
00:17:22,080 --> 00:17:25,400
Speaker 1: frame of mind when they go into your rodeo as

354
00:17:25,440 --> 00:17:28,320
Speaker 1: opposed to you know, playing the Late Show with Tippa Timos.

355
00:17:28,400 --> 00:17:31,080
Speaker 3: I mean, it's you know, it's it's an understanding, you know,

356
00:17:31,320 --> 00:17:32,840
Speaker 3: when they get there you meet with them and it's

357
00:17:32,840 --> 00:17:34,919
Speaker 3: an understanding of what you know, what you're doing, and

358
00:17:34,920 --> 00:17:36,680
Speaker 3: what you're what you're there for and what you stand for.

359
00:17:37,200 --> 00:17:40,000
Speaker 3: And we've been very fortunate last year. You know, we

360
00:17:40,040 --> 00:17:41,600
Speaker 3: had great acts. We had the first night we had

361
00:17:41,600 --> 00:17:44,080
Speaker 3: Whiskey Buyers and Hank Wiams Junior, and then we had

362
00:17:44,080 --> 00:17:46,439
Speaker 3: the second night Brooks and Done and Turnpike, Troubadours and

363
00:17:46,480 --> 00:17:49,320
Speaker 3: then Old Demating the Zach Brown Band and all of

364
00:17:49,359 --> 00:17:51,720
Speaker 3: those acts. You know, they understood what it was and

365
00:17:51,720 --> 00:17:53,960
Speaker 3: they loved the family crowd. They do it as a

366
00:17:54,000 --> 00:17:55,720
Speaker 3: family crowd, and they came in and they're the most

367
00:17:55,760 --> 00:17:58,200
Speaker 3: respectful and they're very humble. As a matter of fact,

368
00:17:58,280 --> 00:18:01,359
Speaker 3: Zach Brown stood on the bucking shoots before his performance

369
00:18:01,400 --> 00:18:04,040
Speaker 3: and we were he kept looking over in the bucket

370
00:18:04,080 --> 00:18:05,640
Speaker 3: shoots and when the bull they would open the shoot

371
00:18:05,640 --> 00:18:07,600
Speaker 3: and bullet, you know, the gate and the bull buck out.

372
00:18:07,880 --> 00:18:10,160
Speaker 3: He leaning back really quick and you see the bulls,

373
00:18:10,200 --> 00:18:12,840
Speaker 3: you know, feet fly up and missing Zach Brown's chin

374
00:18:13,119 --> 00:18:14,680
Speaker 3: and we're sitting there going he's gonna get kick in

375
00:18:14,720 --> 00:18:16,040
Speaker 3: the mouth and not be able to sing it right

376
00:18:16,240 --> 00:18:21,120
Speaker 3: exactly exactly. But they totally immersed theirselves on what we're

377
00:18:21,119 --> 00:18:23,320
Speaker 3: trying to do, and and you know they and they

378
00:18:23,359 --> 00:18:25,280
Speaker 3: respect what we stand for. And you know, you go

379
00:18:25,359 --> 00:18:27,040
Speaker 3: in before and you just have a conversation like we're

380
00:18:27,040 --> 00:18:28,399
Speaker 3: having run now and say hey, you know, look, this

381
00:18:28,440 --> 00:18:31,000
Speaker 3: is what we are. Please respect us, and please be here,

382
00:18:31,040 --> 00:18:32,560
Speaker 3: and we want to we want to have you back

383
00:18:32,600 --> 00:18:34,679
Speaker 3: as much as you'll you'll come back. And you know,

384
00:18:34,760 --> 00:18:36,879
Speaker 3: every act that played last year came to us at

385
00:18:36,920 --> 00:18:38,879
Speaker 3: one point another and said, hey, man, we want to

386
00:18:38,920 --> 00:18:40,600
Speaker 3: come back. You guys will have us back. We want

387
00:18:40,600 --> 00:18:40,880
Speaker 3: to be here.

388
00:18:40,880 --> 00:18:43,520
Speaker 1: Bob, what are families telling you when they come out

389
00:18:43,560 --> 00:18:46,000
Speaker 1: of this experience. I mean, it's one thing to build it,

390
00:18:46,000 --> 00:18:48,000
Speaker 1: it's quite another to hear from them after they come.

391
00:18:48,520 --> 00:18:53,000
Speaker 2: You know, we had over seventy thousand people last year

392
00:18:53,040 --> 00:18:58,920
Speaker 2: come through and not one single complaint have we gotten

393
00:18:59,119 --> 00:19:03,280
Speaker 2: by way of email or any other social media outlet

394
00:19:03,320 --> 00:19:07,399
Speaker 2: that we have. All everything we heard was positive and

395
00:19:07,400 --> 00:19:11,880
Speaker 2: and like I said earlier, there were parents who said,

396
00:19:11,920 --> 00:19:14,080
Speaker 2: you know, we've never been to a rodeo, but we

397
00:19:14,160 --> 00:19:16,440
Speaker 2: got there early. We saw the rodeo and the kids

398
00:19:16,520 --> 00:19:19,560
Speaker 2: love that more than the music. So we're now rodeo fans.

399
00:19:20,080 --> 00:19:23,800
Speaker 2: We have accomplished what we've tried to accomplish. We want

400
00:19:23,840 --> 00:19:27,920
Speaker 2: to grow the fan base of Rodeo and we're using

401
00:19:28,359 --> 00:19:30,800
Speaker 2: the music industry to help this as a tool.

402
00:19:31,000 --> 00:19:32,280
Speaker 1: Huh. And it's working.

403
00:19:32,640 --> 00:19:36,040
Speaker 3: It is the whole experience, you know. It's it's kind

404
00:19:36,040 --> 00:19:39,240
Speaker 3: of like the old I always call the old Rodeo dance.

405
00:19:39,560 --> 00:19:40,919
Speaker 3: So you go to the rodeo and they have the

406
00:19:41,000 --> 00:19:43,320
Speaker 3: Rodeo dance afterwards. Only difference, says Brooks and Duns on

407
00:19:43,359 --> 00:19:45,120
Speaker 3: the stage. You know, So do.

408
00:19:45,119 --> 00:19:47,560
Speaker 1: People dance show out? Yeah, I'll bet I'm sure they

409
00:19:47,560 --> 00:19:47,800
Speaker 1: get that.

410
00:19:48,000 --> 00:19:50,320
Speaker 3: It's the nature and it's the wife and the kids,

411
00:19:50,320 --> 00:19:52,280
Speaker 3: and you know that. You know, James said something last

412
00:19:52,359 --> 00:19:54,359
Speaker 3: year and it stuck with me. You know, when we

413
00:19:54,359 --> 00:19:56,320
Speaker 3: were doing this. He looked out and he said, you know,

414
00:19:56,480 --> 00:19:59,800
Speaker 3: somewhere as a kid sitting in that audience that says,

415
00:20:00,400 --> 00:20:02,760
Speaker 3: I want to be a cowboy one day, I want

416
00:20:02,760 --> 00:20:04,800
Speaker 3: to compete one day at the Honda Rodeo Fest, And

417
00:20:04,800 --> 00:20:06,719
Speaker 3: there's another kid in that audience that looks up at

418
00:20:06,720 --> 00:20:08,240
Speaker 3: that stage and said, I want to be a musician.

419
00:20:08,280 --> 00:20:10,840
Speaker 3: So if there's a way that we can touch those

420
00:20:10,920 --> 00:20:14,159
Speaker 3: those little people right and turn them into you know,

421
00:20:14,280 --> 00:20:17,800
Speaker 3: the Stars of tomorrow then you know then and and

422
00:20:17,800 --> 00:20:21,320
Speaker 3: and stand for what our culture stands for. I mean

423
00:20:21,359 --> 00:20:22,600
Speaker 3: I thought, how does how does that not win?

424
00:20:22,960 --> 00:20:25,760
Speaker 1: All? This from your George straight to pissany.

425
00:20:27,240 --> 00:20:29,199
Speaker 3: Yeah, a little bit from the George Straight at fifty yeh.

426
00:20:29,280 --> 00:20:31,320
Speaker 3: So it's and it's you know, it's been so much fun.

427
00:20:31,359 --> 00:20:34,720
Speaker 3: We've uh, we've totally immersed ourselves in it, right, Yeah,

428
00:20:34,960 --> 00:20:37,199
Speaker 3: I can tell. And what I mean it's important to

429
00:20:37,240 --> 00:20:39,320
Speaker 3: you all it is and and and and the way

430
00:20:39,359 --> 00:20:41,439
Speaker 3: of life and what it stands for. I mean, you

431
00:20:41,480 --> 00:20:43,760
Speaker 3: know it's just a few years ago. Uh, there's another

432
00:20:43,800 --> 00:20:45,800
Speaker 3: gentleman there. Actual, there's two more gentlemen that are are

433
00:20:46,000 --> 00:20:50,160
Speaker 3: founders with us, Cordon McCoy and Brad Hughes. And James

434
00:20:50,240 --> 00:20:52,560
Speaker 3: introduced us. So when back to where we started, James

435
00:20:52,560 --> 00:20:54,160
Speaker 3: probably in a lot of the rodeo part, we're bringing

436
00:20:54,160 --> 00:20:56,119
Speaker 3: the music part and Bob, but he brought this guy,

437
00:20:56,200 --> 00:20:58,360
Speaker 3: Himed Cordon McCoy and chords raised bucking bulls his whole

438
00:20:58,400 --> 00:21:00,440
Speaker 3: life and stock and he's produced Roady and he was

439
00:21:00,440 --> 00:21:03,399
Speaker 3: a professional cowboy in the PBR and a you know

440
00:21:03,800 --> 00:21:08,480
Speaker 3: national finals guy before and he starts raising bucking bulls

441
00:21:08,520 --> 00:21:10,159
Speaker 3: and Now, I grew up on a on a cattle

442
00:21:10,160 --> 00:21:14,720
Speaker 3: farm in southeast Alabama, and James told me, he said, man,

443
00:21:15,160 --> 00:21:18,040
Speaker 3: don't don't do it. Don't do it. Next thing I know,

444
00:21:18,119 --> 00:21:19,800
Speaker 3: Bob and I are riding with Cord and we bought

445
00:21:19,840 --> 00:21:22,440
Speaker 3: our first bucking bull about three years ago and now

446
00:21:22,440 --> 00:21:27,080
Speaker 3: we're up to about fifty fifty five head and growing

447
00:21:27,160 --> 00:21:30,520
Speaker 3: every year. So it's it's addiction. So we're raising bucking

448
00:21:30,560 --> 00:21:33,960
Speaker 3: bulls and in Southeast Alabama and sending Mount Oklahoma Cord

449
00:21:34,000 --> 00:21:38,280
Speaker 3: and partners with him on raising those next PBR champions,

450
00:21:38,280 --> 00:21:40,280
Speaker 3: those next PRCA and Honda j But.

451
00:21:40,240 --> 00:21:43,199
Speaker 1: That distinguishes HONDO too, right, because you're I mean, you

452
00:21:43,280 --> 00:21:46,040
Speaker 1: have a you're also in charge of the livestock. So

453
00:21:46,080 --> 00:21:48,760
Speaker 1: you're choosing the top athletes. What is it eight percent,

454
00:21:49,040 --> 00:21:49,959
Speaker 1: the top eight percent?

455
00:21:50,280 --> 00:21:52,360
Speaker 4: I would say one, really that'so.

456
00:21:53,200 --> 00:21:55,920
Speaker 1: But in the in the athletes, it's the ranked eight.

457
00:21:56,480 --> 00:21:58,359
Speaker 1: I see, ranked eight in the world.

458
00:21:58,400 --> 00:22:01,400
Speaker 2: They are invited and that's nobody else, nobody else.

459
00:22:01,640 --> 00:22:05,520
Speaker 1: Wow. And then you're really taking the choice the bulls

460
00:22:05,600 --> 00:22:08,640
Speaker 1: and the choice livestock and bringing them in as well.

461
00:22:08,720 --> 00:22:08,920
Speaker 3: Yeah.

462
00:22:08,920 --> 00:22:11,640
Speaker 1: Correct, I mean it's kind of like the Super Bowl

463
00:22:11,720 --> 00:22:14,960
Speaker 1: of rodeo. Every time you go out.

464
00:22:15,240 --> 00:22:18,399
Speaker 4: It is every ride, every run, every city. Part of

465
00:22:18,440 --> 00:22:21,920
Speaker 4: the idea is talking about building the fans of Rodeo. Yeah,

466
00:22:21,960 --> 00:22:24,240
Speaker 4: like what Blake's example earlier, when you got ticket to

467
00:22:24,240 --> 00:22:25,919
Speaker 4: go to an NBA game, you know you're getting to

468
00:22:25,920 --> 00:22:26,680
Speaker 4: see the starting five.

469
00:22:26,760 --> 00:22:27,000
Speaker 3: Yeah.

470
00:22:27,200 --> 00:22:29,840
Speaker 4: Right, with Rodeo, it's kind of all over the place

471
00:22:30,160 --> 00:22:33,280
Speaker 4: except for the National Finals. Rodeo like that is fifteen

472
00:22:33,359 --> 00:22:36,320
Speaker 4: contestants that have earned that spot in each category. And

473
00:22:36,400 --> 00:22:39,720
Speaker 4: our idea is that that should be on the road, right,

474
00:22:39,800 --> 00:22:42,399
Speaker 4: that should be in a lot of other markets, and

475
00:22:42,480 --> 00:22:44,560
Speaker 4: right now it's just in Right now, it's just in Phoenix.

476
00:22:44,600 --> 00:22:47,040
Speaker 4: But there are big plans in store for the Hondo

477
00:22:47,680 --> 00:22:50,800
Speaker 4: and growth as we move forward in cities all over

478
00:22:50,840 --> 00:22:51,360
Speaker 4: the un Yeah.

479
00:22:51,359 --> 00:22:54,640
Speaker 1: Well, I'm told that you're thinking of branching out.

480
00:22:55,280 --> 00:22:57,280
Speaker 4: So right now we're working on a plan to go

481
00:22:57,400 --> 00:23:00,760
Speaker 4: to several new markets and there's a growth strategy across

482
00:23:00,840 --> 00:23:01,560
Speaker 4: multiple years.

483
00:23:02,160 --> 00:23:02,400
Speaker 1: Right.

484
00:23:02,640 --> 00:23:06,200
Speaker 4: So what we've done is created a successful, successful event

485
00:23:06,240 --> 00:23:08,360
Speaker 4: in Phoenix. We're coming back for year two this year.

486
00:23:08,520 --> 00:23:10,120
Speaker 1: Is that going to be the template for the rest

487
00:23:10,119 --> 00:23:11,960
Speaker 1: of these Correct? The Phoenix Correct?

488
00:23:12,200 --> 00:23:14,920
Speaker 4: And Phoenix was the hub where this was born out

489
00:23:14,920 --> 00:23:17,520
Speaker 4: of and so what will eventually happen. Also because of

490
00:23:17,520 --> 00:23:20,560
Speaker 4: the fact that it's in November, the series will culminate

491
00:23:20,640 --> 00:23:24,880
Speaker 4: into a finale in November and Phoenix at Ah as

492
00:23:24,880 --> 00:23:27,040
Speaker 4: we add cities and new markets all over the US

493
00:23:27,400 --> 00:23:30,600
Speaker 4: that will begin to build standings that come back into Phoenix.

494
00:23:30,720 --> 00:23:34,480
Speaker 1: How did it change from what you envisioned to actually

495
00:23:35,040 --> 00:23:38,159
Speaker 1: putting it on its feet in Phoenix? Oh?

496
00:23:38,359 --> 00:23:39,200
Speaker 4: What did it change?

497
00:23:39,240 --> 00:23:40,439
Speaker 3: Yeah? Everything change?

498
00:23:40,480 --> 00:23:42,960
Speaker 1: Everything changed. Well, well, that's the nature of this kind

499
00:23:43,000 --> 00:23:45,560
Speaker 1: of stuff, and it organically the audience and the place

500
00:23:45,600 --> 00:23:47,680
Speaker 1: sort of starts telling you. I mean, it's like TV.

501
00:23:47,760 --> 00:23:50,000
Speaker 1: Being in TV, they will tell you what they like

502
00:23:50,119 --> 00:23:50,959
Speaker 1: and what they don't like.

503
00:23:51,000 --> 00:23:53,280
Speaker 3: Well, you know, I say this, from the time we started,

504
00:23:53,280 --> 00:23:55,720
Speaker 3: God had his hand in it, you know, and we

505
00:23:56,880 --> 00:23:58,840
Speaker 3: as we would go and we would try to build

506
00:23:58,880 --> 00:24:00,760
Speaker 3: this thing, we would run in of what you would

507
00:24:00,800 --> 00:24:02,960
Speaker 3: think would be a roadblock, and it was really just

508
00:24:03,040 --> 00:24:06,960
Speaker 3: God saying, turn this way. And every time we turned

509
00:24:07,119 --> 00:24:10,280
Speaker 3: and just followed the way he had us going, another

510
00:24:10,359 --> 00:24:13,040
Speaker 3: door opened and it became better. So everything changed, but

511
00:24:13,080 --> 00:24:16,000
Speaker 3: it all changed the right way. And it was you know,

512
00:24:16,080 --> 00:24:18,520
Speaker 3: me and James, Bob and Core and Brad talk about it.

513
00:24:18,520 --> 00:24:20,760
Speaker 3: It's you know, it's it's you know, he had his

514
00:24:20,800 --> 00:24:22,720
Speaker 3: hand in it, you know, and in everything that we did.

515
00:24:22,800 --> 00:24:25,159
Speaker 3: So by the time the final product got there in

516
00:24:25,200 --> 00:24:27,919
Speaker 3: November and it was our first big stadium like that

517
00:24:27,960 --> 00:24:31,879
Speaker 3: on doing an event, everything went off. And as Bob said,

518
00:24:32,119 --> 00:24:34,320
Speaker 3: you know, we had people coming to us saying like this,

519
00:24:34,320 --> 00:24:36,439
Speaker 3: this is your first one in a Major League Baseball stadium,

520
00:24:36,440 --> 00:24:38,520
Speaker 3: and we well, yeah, and they were like we we

521
00:24:38,520 --> 00:24:41,040
Speaker 3: don't believe it, Like this thing was so great, like

522
00:24:41,400 --> 00:24:44,080
Speaker 3: if this is where you guys are starting, we can't

523
00:24:44,119 --> 00:24:45,520
Speaker 3: wait to see where you guys are going.

524
00:24:45,640 --> 00:24:48,760
Speaker 2: Yeah, And it was so smooth that you would never

525
00:24:48,880 --> 00:24:49,680
Speaker 2: have known it.

526
00:24:49,600 --> 00:24:52,120
Speaker 1: Was the first This was a startup exactly.

527
00:24:53,760 --> 00:24:56,440
Speaker 2: But from day one, even when they brought me into Dallas,

528
00:24:56,480 --> 00:24:59,960
Speaker 2: it was always the idea of making this into it

529
00:25:00,200 --> 00:25:03,280
Speaker 2: a series and doing it in multiple cities and having

530
00:25:03,359 --> 00:25:05,720
Speaker 2: somewhere where we culltimate the final.

531
00:25:05,720 --> 00:25:08,320
Speaker 1: And the multiple different the different events or no, yeah,

532
00:25:08,320 --> 00:25:11,080
Speaker 1: that came the different competitions.

533
00:25:11,160 --> 00:25:14,159
Speaker 2: Yes, it's always been a full rodeo in every single

534
00:25:14,200 --> 00:25:16,120
Speaker 2: competition that a rodeo has to offer.

535
00:25:16,560 --> 00:25:20,000
Speaker 3: Even that it's also about the lifestyle and the culture.

536
00:25:20,520 --> 00:25:22,879
Speaker 1: This is exactly what I wanted to talk about next.

537
00:25:23,160 --> 00:25:28,080
Speaker 1: It seems to me what you're really doing. Look, I

538
00:25:28,119 --> 00:25:29,480
Speaker 1: came out of the years and years ago. I was

539
00:25:29,520 --> 00:25:31,560
Speaker 1: trained as an actor. I had an acting teacher. Her

540
00:25:31,600 --> 00:25:33,920
Speaker 1: name was Stella Adler. She trained Marlon Brando, a lot

541
00:25:33,920 --> 00:25:37,080
Speaker 1: of incredible people, and Stella, who is ninety years old.

542
00:25:37,119 --> 00:25:39,159
Speaker 1: When I studied with her, she had a line and

543
00:25:39,200 --> 00:25:42,560
Speaker 1: she said, you have one job as an actor. It's

544
00:25:42,600 --> 00:25:45,920
Speaker 1: to get on that platform and remind people of their

545
00:25:46,000 --> 00:25:50,040
Speaker 1: humanity and call them back to their humanity. And when

546
00:25:50,040 --> 00:25:53,320
Speaker 1: I hear this, so I'm very sensitive, and in fact,

547
00:25:53,359 --> 00:25:57,360
Speaker 1: I'm always looking for who's building culture, not exploiting it

548
00:25:58,600 --> 00:26:03,199
Speaker 1: or or or beating it. Who's building it? Seems to

549
00:26:03,240 --> 00:26:06,680
Speaker 1: me this is a cultured builder, and it's an America.

550
00:26:06,760 --> 00:26:09,639
Speaker 1: It's a bit of Americana that we're in danger of losing.

551
00:26:09,800 --> 00:26:10,600
Speaker 4: I agree more.

552
00:26:11,160 --> 00:26:13,840
Speaker 3: What's the only thing that's one hundred percent original to America?

553
00:26:14,560 --> 00:26:16,560
Speaker 3: The Cowboy jazz?

554
00:26:19,000 --> 00:26:24,600
Speaker 1: Gotcha Cowboy and jazz. But I'll take I'm sorry, you

555
00:26:24,600 --> 00:26:30,119
Speaker 1: know it's a fixation. I'm sorry, and you know the

556
00:26:30,200 --> 00:26:32,520
Speaker 1: roots of that. People always think, oh, it's just you

557
00:26:32,560 --> 00:26:37,440
Speaker 1: know that really also like Cowboy because people think Cowboy's

558
00:26:37,440 --> 00:26:39,960
Speaker 1: a god with a hat horizon. No, no, no, it's the whole.

559
00:26:40,200 --> 00:26:44,480
Speaker 1: It's Oklahoma, it's Texas, it's the Far West, it's Louisiana

560
00:26:44,520 --> 00:26:49,320
Speaker 1: and Florida. It's all those strains of versions of cowboy

561
00:26:49,359 --> 00:26:52,159
Speaker 1: that create what we have. And it's the same thing

562
00:26:52,200 --> 00:26:55,080
Speaker 1: with jazz, that is actually the root of it, the

563
00:26:55,119 --> 00:26:57,760
Speaker 1: base of it. Before the Caribbean beats and the African

564
00:26:57,760 --> 00:27:04,959
Speaker 1: beats come in. It's German Papa, It's Italian tarantella. Then

565
00:27:05,000 --> 00:27:07,200
Speaker 1: they brought the beat on top of it. It's a gumbo.

566
00:27:07,560 --> 00:27:09,080
Speaker 4: It's the people that make it work.

567
00:27:09,200 --> 00:27:12,040
Speaker 1: It is. It's a musical gumbo. And I feel the

568
00:27:12,080 --> 00:27:14,679
Speaker 1: same way about this. There's so many touches tell me

569
00:27:14,720 --> 00:27:19,680
Speaker 1: about the inflections and the shades of rodeo life that

570
00:27:19,760 --> 00:27:21,760
Speaker 1: come from different parts of the country and that you've

571
00:27:21,760 --> 00:27:25,040
Speaker 1: tried to shine light on.

572
00:27:25,240 --> 00:27:29,120
Speaker 4: Yeah. Well, if you think about just ranching culture or

573
00:27:29,480 --> 00:27:33,960
Speaker 4: beef production. In agriculture, there's there's all over the Southeast

574
00:27:34,119 --> 00:27:36,600
Speaker 4: road crops, peanuts, cotton, soybeans. And then if you want

575
00:27:36,600 --> 00:27:40,040
Speaker 4: to think about beef production, Central Florida right as one

576
00:27:40,080 --> 00:27:42,440
Speaker 4: of the biggest beef producers in the United States and

577
00:27:42,480 --> 00:27:44,919
Speaker 4: in the world quite frankly so. And then what's the

578
00:27:45,119 --> 00:27:47,720
Speaker 4: stat on peanuts being produced in the Tristate area.

579
00:27:47,720 --> 00:27:51,320
Speaker 3: I think southeast eight percent of peanuts in the US

580
00:27:51,359 --> 00:27:53,840
Speaker 3: come from that one little area. Wow. So it's it's

581
00:27:54,240 --> 00:27:57,240
Speaker 3: you know, all that culture, it's it's everything that everything

582
00:27:57,240 --> 00:28:00,119
Speaker 3: all put together. Then you got to Texas and New Mexico,

583
00:28:00,160 --> 00:28:01,760
Speaker 3: in Arizona and California.

584
00:28:01,960 --> 00:28:04,440
Speaker 1: Yeah, you know it's so you're going to be highlighting

585
00:28:04,520 --> 00:28:06,679
Speaker 1: if you expand this, and I imagine it sounds like

586
00:28:06,760 --> 00:28:10,919
Speaker 1: you are. If you take it to Florida, it's going

587
00:28:11,000 --> 00:28:13,520
Speaker 1: to have a different flavor than it does in Arizona.

588
00:28:13,560 --> 00:28:16,960
Speaker 4: Sure, absolutely so the athletes, the thing that will remain

589
00:28:17,400 --> 00:28:20,720
Speaker 4: the same, right, is the core of the structure of

590
00:28:20,760 --> 00:28:23,359
Speaker 4: the sport itself. Right, the best eight period bar and

591
00:28:23,359 --> 00:28:25,200
Speaker 4: I we will put up a million dollar perse. We're

592
00:28:25,200 --> 00:28:26,919
Speaker 4: going to have the best music in the world. And

593
00:28:26,960 --> 00:28:29,040
Speaker 4: so whether you want to come to Phoenix to experience

594
00:28:29,080 --> 00:28:31,280
Speaker 4: the Hondo, or you would like to come to a

595
00:28:31,320 --> 00:28:34,160
Speaker 4: city like maybe Nashville, may one day we bring it here,

596
00:28:34,240 --> 00:28:36,919
Speaker 4: or Tampa or New Orleans or anywhere in the US

597
00:28:38,040 --> 00:28:40,400
Speaker 4: that's coming with us. It's going to be the best. Right.

598
00:28:40,440 --> 00:28:42,480
Speaker 4: But when we show up in that city as an example,

599
00:28:42,800 --> 00:28:45,720
Speaker 4: we talked about agriculture and Florida and the beef production there,

600
00:28:45,760 --> 00:28:48,600
Speaker 4: and so part of our philanthropic endeavors will be partnering

601
00:28:48,640 --> 00:28:52,360
Speaker 4: with those local FFA chapters and four H programs and

602
00:28:52,960 --> 00:28:56,680
Speaker 4: national beef rasers associations. Right to shine a spotlight on

603
00:28:57,000 --> 00:28:59,360
Speaker 4: the communities that are the backbone of the sport.

604
00:28:59,160 --> 00:29:01,680
Speaker 1: And those locals is a part of your pre show,

605
00:29:01,880 --> 00:29:05,200
Speaker 1: if you will, the pregame show that I was stunned.

606
00:29:05,200 --> 00:29:07,400
Speaker 1: Friends of maybe I'm wrong on this. Friends of mine

607
00:29:07,440 --> 00:29:10,880
Speaker 1: told me that you could anybody can walk into the Yeah,

608
00:29:11,160 --> 00:29:13,120
Speaker 1: it's you don't have to have a ticket, you don't

609
00:29:13,120 --> 00:29:15,120
Speaker 1: need to take it to the rodeo to come to

610
00:29:14,600 --> 00:29:18,280
Speaker 1: the to the whatever noon to five festivities and music

611
00:29:18,360 --> 00:29:18,800
Speaker 1: and Yeah.

612
00:29:19,160 --> 00:29:21,000
Speaker 3: Another thing is the big part to us is telling

613
00:29:21,040 --> 00:29:23,080
Speaker 3: the stories of these people, you know, and why it's

614
00:29:23,120 --> 00:29:25,400
Speaker 3: important to hold onto this way of life, you know

615
00:29:25,920 --> 00:29:28,360
Speaker 3: where everything's growing up around you. But what's why it's

616
00:29:28,360 --> 00:29:32,200
Speaker 3: important to preserve our way of life and and and

617
00:29:32,200 --> 00:29:36,240
Speaker 3: and preserve you know, these industries that are inherently ours,

618
00:29:36,360 --> 00:29:38,520
Speaker 3: you know. So that's that's a big part. And then

619
00:29:38,640 --> 00:29:40,080
Speaker 3: there's no better storyteller than this guy.

620
00:29:40,120 --> 00:29:40,239
Speaker 1: Right.

621
00:29:40,400 --> 00:29:43,160
Speaker 4: Well, something that he said early on about this city

622
00:29:43,160 --> 00:29:45,760
Speaker 4: where we sit today is that Nashville's the hub, the

623
00:29:46,240 --> 00:29:51,600
Speaker 4: the beginning of country music. Right, Like, maybe not the beginning,

624
00:29:51,600 --> 00:29:52,880
Speaker 4: that might not be how you said it, but the

625
00:29:52,880 --> 00:29:54,640
Speaker 4: idea is that this is the hub, right and.

626
00:29:54,560 --> 00:29:58,920
Speaker 1: All where it's where prominence it's really but yeah.

627
00:29:58,760 --> 00:30:00,320
Speaker 4: And it flows out of Nashville. And some thing that

628
00:30:00,360 --> 00:30:03,960
Speaker 4: we're doing in a similar fashion is taking that Western culture,

629
00:30:04,040 --> 00:30:07,120
Speaker 4: the code of ethics of the cowboy, right, the morality

630
00:30:07,240 --> 00:30:10,120
Speaker 4: that the cowboy stands for. Simple things like hold the

631
00:30:10,160 --> 00:30:12,200
Speaker 4: door for the lady, take your hat off when you

632
00:30:12,200 --> 00:30:15,000
Speaker 4: introduce yourself, say yes, ma'am, say no, ma'am. You know,

633
00:30:15,120 --> 00:30:17,640
Speaker 4: little things like that that I think our society has

634
00:30:18,480 --> 00:30:21,760
Speaker 4: completely pushed to the side, right, And that when you

635
00:30:21,760 --> 00:30:24,320
Speaker 4: talk about building culture, those are the things that we

636
00:30:24,360 --> 00:30:26,080
Speaker 4: stand for. Those are the things that we're going to

637
00:30:26,120 --> 00:30:27,240
Speaker 4: emphasize as we go forward.

638
00:30:27,280 --> 00:30:33,040
Speaker 1: Well, and culture is rooted and its foundation is morality, values, cult,

639
00:30:33,480 --> 00:30:34,240
Speaker 1: What do you believe?

640
00:30:34,560 --> 00:30:34,760
Speaker 3: Right?

641
00:30:35,400 --> 00:30:37,760
Speaker 1: This is exactly this is what you believe. And I

642
00:30:37,800 --> 00:30:39,600
Speaker 1: do love that you all are kind of bringing all

643
00:30:39,640 --> 00:30:43,400
Speaker 1: of that together and it's fun and it's musical. I

644
00:30:43,400 --> 00:30:44,560
Speaker 1: mean that's a novel approach.

645
00:30:44,640 --> 00:30:48,520
Speaker 3: Yes it is. You know, it's been very very eye

646
00:30:48,600 --> 00:30:51,840
Speaker 3: opening to see. And what I mean by opening to see,

647
00:30:51,880 --> 00:30:55,280
Speaker 3: it's been a pleasure to watch all these people come together.

648
00:30:55,360 --> 00:30:57,720
Speaker 3: And you know, when James is talking about culture and

649
00:30:57,720 --> 00:31:01,040
Speaker 3: standing on culture, you know, we welcome everybody and we

650
00:31:01,080 --> 00:31:04,200
Speaker 3: want everybody to come see it. We stand on what

651
00:31:04,240 --> 00:31:06,080
Speaker 3: we believe in and we're not going to change who

652
00:31:06,120 --> 00:31:09,480
Speaker 3: we are, but we'll hope that you come in. We're

653
00:31:09,480 --> 00:31:11,320
Speaker 3: going to welcome everybody into what we do and what

654
00:31:11,320 --> 00:31:12,680
Speaker 3: we stand for and who we are, and we hope

655
00:31:12,720 --> 00:31:14,720
Speaker 3: that you take a little piece of at home and

656
00:31:14,800 --> 00:31:17,040
Speaker 3: in some way it impacts your life for the better.

657
00:31:17,480 --> 00:31:18,360
Speaker 3: And that's what we want to do.

658
00:31:18,440 --> 00:31:19,640
Speaker 1: That's why we're going to ask you. What do you

659
00:31:19,680 --> 00:31:21,280
Speaker 1: want people to take away from this? What do you

660
00:31:21,280 --> 00:31:22,760
Speaker 1: want audiences to come away with?

661
00:31:23,480 --> 00:31:26,560
Speaker 4: I mean the kids, right, that's where we talked about

662
00:31:26,600 --> 00:31:30,400
Speaker 4: that earlier. I want them to walk away inspired, right.

663
00:31:30,480 --> 00:31:33,440
Speaker 4: I want them to think about what could be. You know,

664
00:31:33,600 --> 00:31:35,360
Speaker 4: as when I was a kid, I think my parents

665
00:31:35,400 --> 00:31:37,400
Speaker 4: and the people that were around me, my village so

666
00:31:37,440 --> 00:31:39,840
Speaker 4: to speak, did a really good job of building me

667
00:31:39,920 --> 00:31:41,760
Speaker 4: up in a way to believe that anything was possible.

668
00:31:42,000 --> 00:31:45,200
Speaker 4: Whether that meant if I wanted to sing, or ride

669
00:31:45,200 --> 00:31:47,959
Speaker 4: a horse or become the president of the United States,

670
00:31:48,080 --> 00:31:50,600
Speaker 4: right there was You're going to have to work, You're

671
00:31:50,600 --> 00:31:52,600
Speaker 4: going to have to sacrifice, and nothing's going to come easy.

672
00:31:52,600 --> 00:31:56,840
Speaker 4: But if you do those things and something else that

673
00:31:56,840 --> 00:31:58,640
Speaker 4: that's coming to mind in this moment is something that

674
00:31:58,680 --> 00:32:02,200
Speaker 4: we actively talk about among our group of leadership, is

675
00:32:03,480 --> 00:32:06,280
Speaker 4: actively work to set aside your own ego. The point

676
00:32:06,360 --> 00:32:08,200
Speaker 4: in all of this is not us. It never will be,

677
00:32:08,480 --> 00:32:10,480
Speaker 4: not any one of us individually, right, And if we

678
00:32:10,560 --> 00:32:13,520
Speaker 4: do our jobs well, it will mean that we could

679
00:32:13,520 --> 00:32:16,480
Speaker 4: be removed or taken out of the picture and the

680
00:32:16,520 --> 00:32:17,760
Speaker 4: mission could still succeed.

681
00:32:18,400 --> 00:32:18,680
Speaker 3: Right.

682
00:32:18,720 --> 00:32:21,200
Speaker 4: And I think that that's going to work and is

683
00:32:21,240 --> 00:32:24,880
Speaker 4: actively working, because we agree on the things that we're

684
00:32:24,920 --> 00:32:28,680
Speaker 4: trying to do in inspiring the next generation of contestants

685
00:32:28,720 --> 00:32:30,640
Speaker 4: and people that are going to lead this country. Right,

686
00:32:30,680 --> 00:32:33,200
Speaker 4: we're talking about a sport. But what's going to happen

687
00:32:33,320 --> 00:32:37,080
Speaker 4: is these morals, these ethics, these things that we're carrying

688
00:32:37,080 --> 00:32:38,840
Speaker 4: with us in all of these cities are going to

689
00:32:38,880 --> 00:32:41,120
Speaker 4: impact the next generation in a positive way.

690
00:32:41,600 --> 00:32:44,240
Speaker 1: Bob, I'm going to give you the last word. I mean,

691
00:32:44,320 --> 00:32:49,800
Speaker 1: you've spent a career doing this with the dear Expo Broadcasting.

692
00:32:49,960 --> 00:32:54,959
Speaker 1: I mean you've you've taken you've certainly popularized a sport,

693
00:32:56,000 --> 00:32:58,560
Speaker 1: but you also have advertised the culture that went along

694
00:32:58,600 --> 00:33:01,080
Speaker 1: with it. And that seems to be exactly what this is.

695
00:33:01,120 --> 00:33:02,600
Speaker 3: It is exactly what this is.

696
00:33:02,640 --> 00:33:06,480
Speaker 2: I was a perfect fit for this shoe, and I'm

697
00:33:06,520 --> 00:33:07,560
Speaker 2: glad they brought me in.

698
00:33:09,000 --> 00:33:09,520
Speaker 4: I love that.

699
00:33:09,640 --> 00:33:12,560
Speaker 1: I hope you put new socks on it every now

700
00:33:12,600 --> 00:33:15,200
Speaker 1: and every now and then. Well, here's here's my only

701
00:33:15,400 --> 00:33:18,840
Speaker 1: request when you get the Pope himself, when George Strait

702
00:33:18,960 --> 00:33:21,320
Speaker 1: comes to the Hondo Rodeo, I want to be at

703
00:33:21,400 --> 00:33:22,800
Speaker 1: least in the third or fourth row.

704
00:33:23,040 --> 00:33:25,440
Speaker 3: We don't stop working on that so.

705
00:33:25,800 --> 00:33:29,040
Speaker 1: He's gone every day. I mean, George, come on, TikTok,

706
00:33:29,280 --> 00:33:31,000
Speaker 1: you got to go on the Hondo Rodeo. Now.

707
00:33:31,760 --> 00:33:33,600
Speaker 3: The thing I think that makes the Hondo great is,

708
00:33:34,000 --> 00:33:36,360
Speaker 3: like we talked about, everybody's welcome to come. So in

709
00:33:36,360 --> 00:33:39,320
Speaker 3: a time in America where we all need to come together, yes,

710
00:33:39,520 --> 00:33:41,800
Speaker 3: instead of being continually tore apart, this is an event

711
00:33:41,920 --> 00:33:44,080
Speaker 3: where we can all come together. And then one thing

712
00:33:44,080 --> 00:33:46,040
Speaker 3: about George straight when I was looking around during that

713
00:33:46,160 --> 00:33:49,520
Speaker 3: Houston rodeo George straight Night, I'm looking around. It didn't

714
00:33:49,520 --> 00:33:51,640
Speaker 3: matter what you look like, where you came from, what

715
00:33:51,760 --> 00:33:53,560
Speaker 3: color you were, how tall you were, how short you were,

716
00:33:53,600 --> 00:33:57,480
Speaker 3: if your blue, black, green, red, blue, everybody was a cowboy.

717
00:33:57,920 --> 00:34:01,320
Speaker 1: And all your exes living texts, well they're spread out,

718
00:34:01,320 --> 00:34:06,000
Speaker 1: little bit credit. We're not gonna do it check on

719
00:34:06,040 --> 00:34:10,840
Speaker 1: that one, Blake, but we weren't going to do a search.

720
00:34:10,920 --> 00:34:15,040
Speaker 1: But since you brought it up, thank you all. This

721
00:34:15,120 --> 00:34:17,200
Speaker 1: has been a lot of funds. They cannot wait to

722
00:34:17,239 --> 00:34:20,439
Speaker 1: see the next rodeo in Phoenix in November and then

723
00:34:20,719 --> 00:34:23,879
Speaker 1: come on, what happens next. I'm gonna bring my hat

724
00:34:23,920 --> 00:34:24,520
Speaker 1: next dot.

725
00:34:24,840 --> 00:34:26,440
Speaker 4: Where did you fix that with a new lid? If

726
00:34:26,480 --> 00:34:27,160
Speaker 4: you need one.

727
00:34:27,920 --> 00:34:31,080
Speaker 1: In addition to the Phoenix Hondo Rodeo Fest November seventh

728
00:34:31,080 --> 00:34:33,800
Speaker 1: through the ninth, they have plans to take their rodeo

729
00:34:33,920 --> 00:34:37,720
Speaker 1: to Tampa, New Orleans, and Denver. Go to the Hondo

730
00:34:37,880 --> 00:34:42,920
Speaker 1: rodeofest dot com for all the details and tickets, and

731
00:34:43,000 --> 00:34:46,480
Speaker 1: next week, don't miss our interview with country legend Crystal

732
00:34:46,560 --> 00:34:50,319
Speaker 1: Gale about her relationship with her sister Loretta Lynn. The

733
00:34:50,440 --> 00:34:53,000
Speaker 1: door she opened for women and so much more. I'm

734
00:34:53,040 --> 00:34:57,160
Speaker 1: so glad you spent time all this. Why live a dry, narrow,

735
00:34:57,280 --> 00:34:59,839
Speaker 1: constricted life when if you fill it with good things

736
00:35:00,120 --> 00:35:05,080
Speaker 1: can flow into a broad, thriving Arroyo Grande. I'm Raymond Arroyo.

737
00:35:05,120 --> 00:35:08,360
Speaker 1: How's that for a tan galla? And this is my stats?

738
00:35:08,440 --> 00:35:11,880
Speaker 1: And make sure to subscribe like the episode. Thank you

739
00:35:11,960 --> 00:35:15,080
Speaker 1: for diving in, and we'll see you next time. Arroyo

740
00:35:15,120 --> 00:35:19,879
Speaker 1: Grande is produced in partnership with iHeart Podcasts and DP Studios,

741
00:35:20,160 --> 00:35:23,200
Speaker 1: and it's available on the iHeartRadio app or wherever you

742
00:35:23,280 --> 00:35:34,480
Speaker 1: get your podcasts