1 00:00:05,080 --> 00:00:06,680 Speaker 1: Welcome to Money Making Conversations. 2 00:00:06,760 --> 00:00:08,560 Speaker 2: It's the show that she is the secrets of success 3 00:00:08,560 --> 00:00:12,080 Speaker 2: experience firsthand by marketing and Brandon expert Rashan McDonald. I 4 00:00:12,160 --> 00:00:14,520 Speaker 2: will know he's giving me advice on many occasions. And 5 00:00:14,520 --> 00:00:17,560 Speaker 2: in case you didn't notice, I'm not broke. You know 6 00:00:17,600 --> 00:00:21,080 Speaker 2: he'll be interview with celebrity ceose, entrepreneurs and industry. 7 00:00:20,760 --> 00:00:23,000 Speaker 1: Decision make because it's what he likes to do, it's 8 00:00:23,040 --> 00:00:24,040 Speaker 1: what he likes to share. 9 00:00:24,480 --> 00:00:27,480 Speaker 2: Now it's time to hear from my man, Rashan McDonald 10 00:00:27,600 --> 00:00:28,800 Speaker 2: Money Making Conversations. 11 00:00:29,080 --> 00:00:33,960 Speaker 1: Here we go. Good afternoon is the fourth quarter of 12 00:00:34,040 --> 00:00:37,600 Speaker 1: twenty twenty three. It's when you start winding things down 13 00:00:37,680 --> 00:00:40,720 Speaker 1: and preparing for the new year. But when you wind 14 00:00:40,760 --> 00:00:42,320 Speaker 1: things down, you gotta have a goal. We gotta have 15 00:00:42,320 --> 00:00:45,040 Speaker 1: a plan. I am your host, Rashan McDonald, our host 16 00:00:45,120 --> 00:00:48,880 Speaker 1: this weekly Money Making Conversation Masterclass show. The interviews and 17 00:00:48,920 --> 00:00:52,320 Speaker 1: information that this show provides off for everyone. Like always, 18 00:00:52,400 --> 00:00:55,040 Speaker 1: it's time to stop reading other people's success stories and 19 00:00:55,080 --> 00:00:57,680 Speaker 1: start living your own. If you want to be considered 20 00:00:57,720 --> 00:00:59,640 Speaker 1: as a guest, or be a guest or Money Making 21 00:00:59,640 --> 00:01:03,240 Speaker 1: Conversation Masterclass show, to the host for more information. Visit 22 00:01:03,360 --> 00:01:07,120 Speaker 1: Moneymakingconversation dot com and click be a guess. I will 23 00:01:07,120 --> 00:01:10,240 Speaker 1: respond back to you in less than twenty four hours. 24 00:01:10,400 --> 00:01:13,480 Speaker 1: If you want to be a guest entrepreneur, got a 25 00:01:13,480 --> 00:01:17,760 Speaker 1: product you're trying to get information on and want my 26 00:01:17,800 --> 00:01:21,560 Speaker 1: advice and expose it to the general public, please consider 27 00:01:21,600 --> 00:01:24,680 Speaker 1: a Money Making Conversation a home for you. That's what 28 00:01:24,720 --> 00:01:28,880 Speaker 1: this show is about. This shows about uplifting entrepreneurs, uplifting 29 00:01:28,880 --> 00:01:31,480 Speaker 1: people with information so they can live a better life 30 00:01:31,600 --> 00:01:35,120 Speaker 1: and serve the community better. Again, I will respond and 31 00:01:35,200 --> 00:01:37,000 Speaker 1: back to you in twenty four hours. This is the 32 00:01:37,040 --> 00:01:41,160 Speaker 1: final episodes of my three part Value Proposition series. There 33 00:01:41,200 --> 00:01:44,759 Speaker 1: have been a combined seventy thousand downloads of the first 34 00:01:44,760 --> 00:01:49,600 Speaker 1: two Value Proposition episodes seventy thousand downloads, so obviously people 35 00:01:50,040 --> 00:01:52,480 Speaker 1: gain interest in what I'm talking about in the first 36 00:01:52,520 --> 00:01:55,760 Speaker 1: two episodes, and today will be the final and third episode. 37 00:01:55,960 --> 00:02:00,240 Speaker 1: For more information, if you have missed the first two 38 00:02:00,280 --> 00:02:04,880 Speaker 1: Value Proposition episodes, again, for more information, visit Moneymakingcomposition dot 39 00:02:04,880 --> 00:02:07,320 Speaker 1: com and every episode that airs on this station is 40 00:02:07,360 --> 00:02:10,880 Speaker 1: available on that website. There are no fees to listen. Again, 41 00:02:10,960 --> 00:02:13,440 Speaker 1: like I stated earlier, today is the third and final 42 00:02:13,480 --> 00:02:18,959 Speaker 1: episode of the Value Proposition series seventy thousand downloads and counting. 43 00:02:19,040 --> 00:02:22,800 Speaker 1: I'm so proud of people participating and also gaining information 44 00:02:22,880 --> 00:02:24,880 Speaker 1: and interests of what I'm trying to do on this 45 00:02:25,000 --> 00:02:29,639 Speaker 1: platform that I'm just talking. I'm talking with information. I'm 46 00:02:29,680 --> 00:02:34,600 Speaker 1: talking about motivation, motivating you to be a better person 47 00:02:35,200 --> 00:02:37,919 Speaker 1: or your company to be more successful. That's what information does. 48 00:02:38,080 --> 00:02:40,360 Speaker 1: But one people say I was going to stop. They say, 49 00:02:40,400 --> 00:02:44,560 Speaker 1: we'sh Why are you so hyped up by value proposition? 50 00:02:45,160 --> 00:02:49,079 Speaker 1: A value proposition differentiates you or makes your talent product 51 00:02:49,080 --> 00:02:52,280 Speaker 1: a company unique, and shows why you are the best 52 00:02:52,360 --> 00:02:55,880 Speaker 1: candidate for a raise or promotion at your job. A 53 00:02:55,880 --> 00:03:00,399 Speaker 1: classic example was let's go to sports. If you don't 54 00:03:00,400 --> 00:03:03,160 Speaker 1: know your value proposition, then you can sign a contract 55 00:03:04,200 --> 00:03:08,240 Speaker 1: that will be undervalued. And one of the big series 56 00:03:08,280 --> 00:03:11,440 Speaker 1: that aired a few years ago was the Last Dance 57 00:03:11,520 --> 00:03:16,120 Speaker 1: Series the Chicago Bulls Hall of Famer Scottie Pippen. He 58 00:03:16,200 --> 00:03:21,040 Speaker 1: signed a contract that was under valued because he didn't 59 00:03:21,160 --> 00:03:23,880 Speaker 1: understand his value proposition. And that's what I'm trying to 60 00:03:23,880 --> 00:03:26,600 Speaker 1: tell you. When you have a unique skill set, then 61 00:03:26,680 --> 00:03:29,240 Speaker 1: people should pay you for that, but you have to 62 00:03:29,280 --> 00:03:32,760 Speaker 1: be able to understand how to negotiate that, and how 63 00:03:32,800 --> 00:03:36,680 Speaker 1: you negotiate that is by having the right representation around you, 64 00:03:36,880 --> 00:03:39,520 Speaker 1: the right mentorship around you, so when you walk out 65 00:03:39,520 --> 00:03:42,040 Speaker 1: of there, you are a head of the game. And 66 00:03:42,080 --> 00:03:45,600 Speaker 1: because he didn't have that, he signed a contract that 67 00:03:46,120 --> 00:03:48,480 Speaker 1: he's regretted all his life. And that was something that 68 00:03:48,560 --> 00:03:51,240 Speaker 1: was featured. And this is just show you how it 69 00:03:51,280 --> 00:03:53,640 Speaker 1: can shift in so many different lanes. It can be product, 70 00:03:53,680 --> 00:03:55,720 Speaker 1: it can be your talent, it can be an everyday 71 00:03:55,760 --> 00:03:58,480 Speaker 1: person who works a forty hour week job. And so 72 00:03:58,520 --> 00:04:01,520 Speaker 1: as you know again and I always emphasize this every 73 00:04:01,520 --> 00:04:03,840 Speaker 1: week when you listen to the show, don't ever let 74 00:04:03,880 --> 00:04:06,720 Speaker 1: your age be an excuse. So many people do that. 75 00:04:06,800 --> 00:04:09,640 Speaker 1: They hit forty, they think it's all over. They hit fifty, 76 00:04:09,640 --> 00:04:11,800 Speaker 1: they throw into town. They hit sixty, they think there's 77 00:04:11,840 --> 00:04:14,280 Speaker 1: a retirement check waiting from them that's going to be 78 00:04:14,360 --> 00:04:16,320 Speaker 1: paid to them by the government. And there is not 79 00:04:16,760 --> 00:04:19,200 Speaker 1: a check that's going to change your life. So you 80 00:04:19,240 --> 00:04:23,280 Speaker 1: should always inspire, you should always set reachable goals. If 81 00:04:23,320 --> 00:04:25,360 Speaker 1: you missed the first two episodes, let me just give 82 00:04:25,360 --> 00:04:28,479 Speaker 1: you a quick recap. The first value Proposition episode I 83 00:04:28,520 --> 00:04:31,719 Speaker 1: focused on you if you are employed at a company. 84 00:04:32,440 --> 00:04:35,520 Speaker 1: How to build your value proposition to increase your opportunities 85 00:04:35,520 --> 00:04:39,240 Speaker 1: for raises and promotion at your job. That's the first episode, 86 00:04:39,480 --> 00:04:41,400 Speaker 1: and I always tell people when you listen to my 87 00:04:41,480 --> 00:04:44,920 Speaker 1: show to lead with your gifts. Don't let your friends, family, 88 00:04:45,080 --> 00:04:49,320 Speaker 1: or loved one stop you from planning or living your dreams. Now, 89 00:04:49,480 --> 00:04:53,960 Speaker 1: don't let their assumptions or expectation alter your path. That's 90 00:04:54,040 --> 00:04:56,159 Speaker 1: key right there, because some people look at you and 91 00:04:56,200 --> 00:05:01,760 Speaker 1: say they feel this all you are capable of doing. Yeah, 92 00:05:03,200 --> 00:05:05,880 Speaker 1: you might have a dream that fits you, but they're 93 00:05:05,880 --> 00:05:11,680 Speaker 1: over there telling you their expectations, their goals that may 94 00:05:11,760 --> 00:05:14,719 Speaker 1: not be your goal. So always plan and set reachable 95 00:05:14,760 --> 00:05:17,800 Speaker 1: goals in place to achieve any level of success. The 96 00:05:17,880 --> 00:05:21,400 Speaker 1: second episode of the Value of Proposition series I focused 97 00:05:21,440 --> 00:05:24,440 Speaker 1: on you as an owner and maximizing your plot in 98 00:05:24,440 --> 00:05:27,880 Speaker 1: your employees. Told that story about going over by that 99 00:05:28,000 --> 00:05:30,360 Speaker 1: salad bar. You remember that episode. I've told you about 100 00:05:30,640 --> 00:05:33,920 Speaker 1: employees over there just destroying that business over there because 101 00:05:33,920 --> 00:05:37,320 Speaker 1: they're not giving one hundred percent. That shows about how 102 00:05:37,360 --> 00:05:39,560 Speaker 1: to get the most out of your employees. I give 103 00:05:39,600 --> 00:05:43,000 Speaker 1: examples of how bad employees can destroy your business if 104 00:05:43,000 --> 00:05:46,839 Speaker 1: you don't monitor or evaluate them properly in that episode 105 00:05:46,880 --> 00:05:52,080 Speaker 1: that emphasize importance of the nainety day probation period, ninety 106 00:05:52,200 --> 00:05:55,599 Speaker 1: day probation period when you hire somebody, and the importance 107 00:05:55,640 --> 00:05:58,480 Speaker 1: of job evaluations. Now, let me just step back a 108 00:05:58,520 --> 00:06:01,040 Speaker 1: little bit and explain that nty day probation periods, and 109 00:06:01,120 --> 00:06:04,200 Speaker 1: a lot of people are ignoring the importance of that. 110 00:06:04,600 --> 00:06:06,960 Speaker 1: A ninety day probation period of time when a new 111 00:06:07,000 --> 00:06:10,200 Speaker 1: employee is carefully evaluated to see if they be a 112 00:06:10,240 --> 00:06:14,920 Speaker 1: good fit for the position and company culture is defined. Period. 113 00:06:14,920 --> 00:06:18,000 Speaker 1: There are three breaks in it, thirty sixty and of 114 00:06:18,040 --> 00:06:21,880 Speaker 1: course the ninety day periods. At each period, every thirty days, 115 00:06:21,880 --> 00:06:24,359 Speaker 1: you sit down and evaluate that person. Don't it just 116 00:06:24,360 --> 00:06:26,440 Speaker 1: gloss over. Don't say I don't have time for that person. 117 00:06:26,800 --> 00:06:29,840 Speaker 1: This person needs guidance because you're trying to introduce them 118 00:06:29,839 --> 00:06:32,960 Speaker 1: into their work culture. If you don't do this, if 119 00:06:33,000 --> 00:06:35,640 Speaker 1: it's not important for you, then eventually it will not 120 00:06:35,680 --> 00:06:38,280 Speaker 1: be important for that employee. When you get the sixty 121 00:06:38,360 --> 00:06:40,760 Speaker 1: days mark, you definitely sit down with that person. Again. 122 00:06:40,960 --> 00:06:43,479 Speaker 1: This is important for the employee because it's important to 123 00:06:43,520 --> 00:06:46,839 Speaker 1: you to evaluate them and let them know what is 124 00:06:47,000 --> 00:06:51,000 Speaker 1: necessary for the maintaining employment at your company over the 125 00:06:51,040 --> 00:06:54,600 Speaker 1: next thirty days. That's why that ninety day period is important. 126 00:06:54,920 --> 00:06:57,520 Speaker 1: And so now we're now set up here at the 127 00:06:57,640 --> 00:07:01,599 Speaker 1: third value proposition episode. That's what we're talking about today. 128 00:07:01,960 --> 00:07:06,560 Speaker 1: Advice and tips on promoting your product, customer service, and 129 00:07:06,640 --> 00:07:12,320 Speaker 1: delivering your marketing pitch to the customer right there. That's 130 00:07:12,360 --> 00:07:15,400 Speaker 1: important that you hear what I'm saying delivering your marketing 131 00:07:15,480 --> 00:07:17,920 Speaker 1: pitch to the customer. I'm gonna do a classic example. 132 00:07:17,920 --> 00:07:21,960 Speaker 1: I was spoken about this on the show. People in 133 00:07:22,040 --> 00:07:28,640 Speaker 1: the food industry. They have hamburgers, pancakes, yep, chicken and 134 00:07:28,680 --> 00:07:32,160 Speaker 1: all the stuff. And as a classic two competitors, two 135 00:07:32,280 --> 00:07:38,440 Speaker 1: lead competitors in the chicken business, that's one, and their 136 00:07:38,440 --> 00:07:43,920 Speaker 1: commercials they emphasize customer service. The other one emphasizes their product. 137 00:07:46,160 --> 00:07:51,840 Speaker 1: That's key. Now, well, Shun, what would you prefer if 138 00:07:51,840 --> 00:07:55,040 Speaker 1: you know you have good a good product. I want 139 00:07:55,040 --> 00:07:59,520 Speaker 1: to emphasize customer service. That's me because that means that 140 00:08:00,040 --> 00:08:02,440 Speaker 1: when a person comes in there and I treat them 141 00:08:02,440 --> 00:08:05,280 Speaker 1: with the highest quality of customer service, knowing that my 142 00:08:05,280 --> 00:08:10,040 Speaker 1: food's fantastic, they'll come back. So they focus on that 143 00:08:10,440 --> 00:08:14,440 Speaker 1: the customer service part in their commercials and guess what 144 00:08:15,040 --> 00:08:16,520 Speaker 1: when you go in there and guess what you get 145 00:08:16,680 --> 00:08:19,440 Speaker 1: outstanding customer service because they're telling you when you come 146 00:08:19,480 --> 00:08:21,960 Speaker 1: there through their commercials, that's what you're gonna get, and 147 00:08:22,000 --> 00:08:24,559 Speaker 1: when you walk out of there, you happy to come back. 148 00:08:25,360 --> 00:08:29,080 Speaker 1: So know how you market your brand can lead to 149 00:08:29,160 --> 00:08:33,400 Speaker 1: your long term success stories because it's what you talk about. 150 00:08:33,840 --> 00:08:37,120 Speaker 1: Just because things look the same don't mean people treat 151 00:08:37,200 --> 00:08:39,400 Speaker 1: it the same. That's an analogy. I deal with this, 152 00:08:40,520 --> 00:08:45,840 Speaker 1: the chicken versus the eagle rushan chicken versus the eagle. 153 00:08:46,400 --> 00:08:52,040 Speaker 1: They both of birds, they both have feathers, they both 154 00:08:52,120 --> 00:08:58,200 Speaker 1: lay eggs, but neither one can walk down the same 155 00:08:58,320 --> 00:09:02,800 Speaker 1: lane of opportunity because it's a perception and what people 156 00:09:02,840 --> 00:09:09,359 Speaker 1: think of them. An eagle sores a chicken. A chicken pecks. 157 00:09:11,080 --> 00:09:17,200 Speaker 1: An eagle is well respected. An eagle is tossed food. 158 00:09:19,080 --> 00:09:21,520 Speaker 1: You will knock eat a chicken out the way to 159 00:09:21,600 --> 00:09:26,520 Speaker 1: get their egg. You have to climb up to an 160 00:09:26,520 --> 00:09:30,720 Speaker 1: eagle's nest, and you're fearful as you try to retrieve 161 00:09:30,800 --> 00:09:37,320 Speaker 1: their eggs that you may be attacked. A chicken will 162 00:09:37,360 --> 00:09:44,520 Speaker 1: appear on a buffet table. An eagle is protected, like 163 00:09:44,600 --> 00:09:47,840 Speaker 1: I go back to what I'm saying, the perception of success. 164 00:09:48,760 --> 00:09:51,080 Speaker 1: The eagles goes to fight to keep his place in 165 00:09:51,120 --> 00:09:54,520 Speaker 1: the game and to keep winning. A chicken's job is 166 00:09:54,600 --> 00:09:58,200 Speaker 1: just to lay eggs. So I ask you what perception 167 00:09:58,360 --> 00:10:00,400 Speaker 1: laying do you want to be in? Want to be 168 00:10:00,480 --> 00:10:09,880 Speaker 1: the chicken or the eagle. I want to be the 169 00:10:10,000 --> 00:10:13,280 Speaker 1: eagle all my life. I want to soar. I want 170 00:10:13,280 --> 00:10:15,520 Speaker 1: to set goals. I want to be in front of 171 00:10:15,559 --> 00:10:18,240 Speaker 1: the pack. But you said we shine. Okay, cool, Okay, 172 00:10:18,240 --> 00:10:20,679 Speaker 1: this is great information you're talking about it. Where can 173 00:10:20,760 --> 00:10:23,720 Speaker 1: I go to get this advice to be able to 174 00:10:23,720 --> 00:10:29,280 Speaker 1: soar like an eagle? Well, small business administration, the local 175 00:10:29,320 --> 00:10:34,720 Speaker 1: small business administration in any major city have counselors in 176 00:10:34,760 --> 00:10:38,800 Speaker 1: there and their job is to help your business be successful. 177 00:10:38,840 --> 00:10:41,920 Speaker 1: Because your business successful, then guess what you'll pay taxes. 178 00:10:43,000 --> 00:10:46,839 Speaker 1: If you pay taxes, then guess what they'll win long term. 179 00:10:47,280 --> 00:10:49,560 Speaker 1: So that's why it's important that you understand why the 180 00:10:49,600 --> 00:10:52,760 Speaker 1: Small Business Administration. Now they have another part of the 181 00:10:52,800 --> 00:11:02,439 Speaker 1: small Business Administration called score Score. These are retired executives 182 00:11:02,720 --> 00:11:06,640 Speaker 1: who are there to offer you mentorship. That's key right there, 183 00:11:07,880 --> 00:11:11,520 Speaker 1: information and mentorship. If you're trying to start your business. 184 00:11:12,120 --> 00:11:16,240 Speaker 1: Information and mentorship, two things that you need, two things 185 00:11:16,280 --> 00:11:19,200 Speaker 1: I did not have in nineteen ninety two when I 186 00:11:19,240 --> 00:11:23,440 Speaker 1: opened my comedy club. Oh, I was packed. I didn't 187 00:11:23,480 --> 00:11:27,200 Speaker 1: have an HR person, I didn't have an accountant. I 188 00:11:27,240 --> 00:11:30,360 Speaker 1: didn't have none of that information because I had no 189 00:11:31,160 --> 00:11:35,440 Speaker 1: business mentorship. I didn't know what the SBA was, I 190 00:11:35,480 --> 00:11:37,560 Speaker 1: didn't know what SCORE was. I didn't know none of 191 00:11:37,600 --> 00:11:40,080 Speaker 1: that information. And so that's why I'm just on this 192 00:11:40,120 --> 00:11:42,080 Speaker 1: show to try to help you out and say, oh Ra, 193 00:11:42,080 --> 00:11:45,160 Speaker 1: Sean McDonald's not over here acting like he's special, like 194 00:11:45,240 --> 00:11:49,040 Speaker 1: he know everything. I've learned something. I still don't know everything, 195 00:11:49,440 --> 00:11:51,719 Speaker 1: But it's important that you know that there are organizations 196 00:11:51,760 --> 00:11:55,240 Speaker 1: out there that can help you that won't charge you, 197 00:11:56,559 --> 00:11:59,480 Speaker 1: and if you really want to be helped out, go 198 00:11:59,559 --> 00:12:05,240 Speaker 1: to you. Two. YouTube is impressive, but it all comes 199 00:12:05,280 --> 00:12:10,120 Speaker 1: back to what your product is. Your product i'm gonna 200 00:12:10,120 --> 00:12:12,120 Speaker 1: talk about. We'll give you a couple of examples I'm gonna 201 00:12:12,160 --> 00:12:14,720 Speaker 1: discuss on the show today. I'm gonna discuss a computer 202 00:12:14,800 --> 00:12:18,600 Speaker 1: store person that has been on my show. I'm gonna 203 00:12:18,640 --> 00:12:24,800 Speaker 1: discuss a pancake company. They've been on my show expanding 204 00:12:24,840 --> 00:12:29,559 Speaker 1: their product capabilities. I'm gonna talk about a popcorn company upgrade, 205 00:12:30,120 --> 00:12:34,560 Speaker 1: packinging and planning, fossessed by lining up future co packers, 206 00:12:35,760 --> 00:12:39,559 Speaker 1: planning for success. Let's start with the pancake company. How 207 00:12:39,600 --> 00:12:44,560 Speaker 1: did this pancake company get in my life? Well, pancake 208 00:12:44,600 --> 00:12:50,440 Speaker 1: company based out of Atlanta, female owned, female, driven, driven, 209 00:12:50,920 --> 00:12:56,160 Speaker 1: left her a successful positioned as an executive to start 210 00:12:56,200 --> 00:13:00,800 Speaker 1: her dream. Some friends told her that she made pancakes 211 00:13:00,800 --> 00:13:02,360 Speaker 1: every time they came by the house. She said, you know, 212 00:13:03,000 --> 00:13:07,720 Speaker 1: I'm gonna turn this into a business. So she launched 213 00:13:07,720 --> 00:13:13,559 Speaker 1: her business and her pancake mix made pancakes and waffles. 214 00:13:13,760 --> 00:13:16,200 Speaker 1: Now how did I find out about it? Well, through 215 00:13:16,200 --> 00:13:20,280 Speaker 1: her marketing social media digital it came across my feed. 216 00:13:20,920 --> 00:13:25,920 Speaker 1: It was black owned, female. Okay, I'm curious. I always 217 00:13:25,960 --> 00:13:28,040 Speaker 1: liked to support people, so I ordered a package. It 218 00:13:28,080 --> 00:13:33,040 Speaker 1: was fantastic, came really quick. Customer service came really quick 219 00:13:33,120 --> 00:13:36,800 Speaker 1: customer service. I'm gonna say that twice right now, have 220 00:13:36,800 --> 00:13:41,880 Speaker 1: to look for it. Packaging was good, Instructions on the 221 00:13:41,920 --> 00:13:44,520 Speaker 1: back were really clear. She had done her homework. She 222 00:13:44,600 --> 00:13:51,000 Speaker 1: set it up correctly. I started using it, started using it, 223 00:13:51,200 --> 00:13:54,960 Speaker 1: and I contacted her and complimented her on her pancake mix, 224 00:13:55,679 --> 00:13:59,920 Speaker 1: which also could make waffles, but along the way because 225 00:14:00,040 --> 00:14:02,560 Speaker 1: I'm a If you don't know, I'm on the award winning 226 00:14:02,640 --> 00:14:07,360 Speaker 1: chef in the baking category, I bake a lot. If 227 00:14:07,400 --> 00:14:10,120 Speaker 1: you follow me on my social media feed. When you 228 00:14:10,160 --> 00:14:11,640 Speaker 1: come back, I want to go for this break. When 229 00:14:11,679 --> 00:14:13,120 Speaker 1: you come back, I'm going to tell you the other 230 00:14:13,160 --> 00:14:18,720 Speaker 1: side of the story where we expanded her products and 231 00:14:18,800 --> 00:14:21,400 Speaker 1: so now she's not only not doing she's not just 232 00:14:21,560 --> 00:14:26,640 Speaker 1: doing pancake mix. He's doing other things. But it's because 233 00:14:27,240 --> 00:14:32,160 Speaker 1: of my mentorship that enabled her to now create a 234 00:14:32,360 --> 00:14:36,960 Speaker 1: unique space on the grocery store chef. It's about you. 235 00:14:37,440 --> 00:14:42,080 Speaker 1: It's about your value, proposition, your company, your product, separating 236 00:14:42,080 --> 00:14:46,120 Speaker 1: yourself from your competition. Customer service is always fantastic, but 237 00:14:46,160 --> 00:14:47,840 Speaker 1: you better have a product when they walk through that 238 00:14:47,880 --> 00:14:50,640 Speaker 1: front door. I'll be right back. This is Rushan McDonald 239 00:14:50,640 --> 00:14:52,680 Speaker 1: with Money Making Conversation Masterclass Show. 240 00:14:59,080 --> 00:15:02,680 Speaker 3: We'll be right back with more Money Making Conversations Masterclass 241 00:15:02,720 --> 00:15:04,000 Speaker 3: with Roughshawn McDonald. 242 00:15:04,400 --> 00:15:08,160 Speaker 4: HBCUs represent Black Excellence. If you attend or are an 243 00:15:08,200 --> 00:15:12,280 Speaker 4: alumnus of an HBCU, we want to hear about your story. 244 00:15:12,360 --> 00:15:16,680 Speaker 4: The my HBCU story digital Library will allow current HBCU 245 00:15:16,720 --> 00:15:20,480 Speaker 4: students and alumni to share their stories. More information is 246 00:15:20,520 --> 00:15:24,240 Speaker 4: available at HBCU College Day dot com. You can upload 247 00:15:24,280 --> 00:15:27,080 Speaker 4: a photo. The photo can be recent or from when 248 00:15:27,120 --> 00:15:28,760 Speaker 4: you attended your HBCU. 249 00:15:29,080 --> 00:15:30,120 Speaker 1: More information is. 250 00:15:30,080 --> 00:15:33,880 Speaker 4: Available at HBCU College Day dot com. 251 00:15:34,160 --> 00:15:37,160 Speaker 5: Programming is made possible in part by support from thirty 252 00:15:37,200 --> 00:15:41,280 Speaker 5: eight to fifteen Media, led by Emmy and nubacp Image 253 00:15:41,320 --> 00:15:45,320 Speaker 5: Award winning television producer for Shawn McDonald. Thirty eight fifteen 254 00:15:45,360 --> 00:15:50,720 Speaker 5: Media offers social media management, podcast production, designs logos, and 255 00:15:50,880 --> 00:15:57,119 Speaker 5: develops websites. Additional services include brand management and career development 256 00:15:57,280 --> 00:16:02,160 Speaker 5: consulting services. More information is available at info at thirty 257 00:16:02,200 --> 00:16:04,360 Speaker 5: eight to fifteen Media dot com. 258 00:16:04,440 --> 00:16:05,080 Speaker 1: Keep winning. 259 00:16:08,440 --> 00:16:12,280 Speaker 3: Welcome back to the Money Making Conversations Masterclass hosted by 260 00:16:12,320 --> 00:16:18,480 Speaker 3: Rashaan McDonald. Money Making Conversations Masterclass continues online at Moneymakingconversations 261 00:16:18,520 --> 00:16:22,760 Speaker 3: dot com and follow Money Making Conversations Masterclass on Facebook, 262 00:16:22,800 --> 00:16:24,480 Speaker 3: Twitter and Instagram. 263 00:16:24,840 --> 00:16:26,880 Speaker 1: Hi, this is Rashon McDonald. Before I get back to 264 00:16:26,960 --> 00:16:31,440 Speaker 1: the pancake story. I always want to drop nuggets information 265 00:16:31,520 --> 00:16:35,280 Speaker 1: that you can write down or really hopefully change your 266 00:16:35,280 --> 00:16:38,280 Speaker 1: whole thought process because I dropped a nugget earlier about 267 00:16:38,320 --> 00:16:40,200 Speaker 1: age should never be a excuse. Let me tell you this. 268 00:16:40,640 --> 00:16:44,840 Speaker 1: The average person plans on getting old. That's true. If 269 00:16:44,840 --> 00:16:47,080 Speaker 1: you can't fight it, you will get old. The government 270 00:16:47,120 --> 00:16:49,680 Speaker 1: tells you that you can retire sixty five. They tell 271 00:16:49,720 --> 00:16:52,960 Speaker 1: you that all the time. So most people make sixty 272 00:16:52,960 --> 00:16:56,200 Speaker 1: five their goal to stop working to retire. They want 273 00:16:56,200 --> 00:16:58,480 Speaker 1: to accept new technology, and they're ready to just let 274 00:16:58,520 --> 00:17:01,960 Speaker 1: the government, who does not care about their overall well being, 275 00:17:02,040 --> 00:17:05,679 Speaker 1: take control of their financial life. Right there, the government 276 00:17:05,760 --> 00:17:08,800 Speaker 1: is telling you that you can retire sixty five, but 277 00:17:08,840 --> 00:17:11,239 Speaker 1: they're not telling you they're gonna put you in a 278 00:17:11,280 --> 00:17:14,480 Speaker 1: better state that you already are in. There are three 279 00:17:14,480 --> 00:17:17,760 Speaker 1: types of people who turn fifty, because when you get 280 00:17:17,760 --> 00:17:21,320 Speaker 1: to fifty, you shooting for sixty five because it's real close. 281 00:17:21,680 --> 00:17:24,160 Speaker 1: It's real close. See, when you're twenty, fifty is thirty 282 00:17:24,240 --> 00:17:27,560 Speaker 1: years away. When you're fifty, sixty five is fifteen. So hey, 283 00:17:27,560 --> 00:17:30,080 Speaker 1: I'm trying to get to sixty five so I can retire. 284 00:17:30,920 --> 00:17:33,639 Speaker 1: There are three types of people who turn fifty. The 285 00:17:33,680 --> 00:17:37,159 Speaker 1: one who stops setting goals, which I'm telling you not 286 00:17:37,280 --> 00:17:40,199 Speaker 1: to do. I'm telling you to set reachable goals. You 287 00:17:40,240 --> 00:17:42,880 Speaker 1: can still start your company, You still can go to college, 288 00:17:43,040 --> 00:17:45,679 Speaker 1: You still can get in a relationship that means something 289 00:17:45,720 --> 00:17:48,800 Speaker 1: to you. The one who's afraid of death and tries 290 00:17:48,840 --> 00:17:50,800 Speaker 1: to turn back the clock. Here these people all the time, 291 00:17:51,480 --> 00:17:55,080 Speaker 1: thirty nine and look sixty one admit about getting old, 292 00:17:55,080 --> 00:17:59,200 Speaker 1: afraid to tell you their age, afraid of death. Death 293 00:17:59,320 --> 00:18:04,040 Speaker 1: is going to So won't you plan a path that's 294 00:18:04,040 --> 00:18:08,640 Speaker 1: going to be filled with happiness? Planning out, Well, there's 295 00:18:08,640 --> 00:18:11,119 Speaker 1: a homecoming, that's what they call it. Hop out of 296 00:18:11,280 --> 00:18:14,399 Speaker 1: just a whole, a celebration when you hit fifty. Just 297 00:18:14,440 --> 00:18:17,480 Speaker 1: start celebrating the rest of your life and enjoy it. 298 00:18:18,000 --> 00:18:21,200 Speaker 1: And then you have people like me, that's who you're 299 00:18:21,200 --> 00:18:25,240 Speaker 1: talking about, somebody who who understands that death is going 300 00:18:25,280 --> 00:18:27,600 Speaker 1: to win. And I'm not on this show to just 301 00:18:28,040 --> 00:18:31,560 Speaker 1: talk negative. I'm on this show to tell you that 302 00:18:32,040 --> 00:18:35,199 Speaker 1: there are certain things in life that are obvious. So 303 00:18:35,520 --> 00:18:39,440 Speaker 1: accept the obvious and plan on living a successful life. 304 00:18:42,720 --> 00:18:46,639 Speaker 1: I welcome getting old so I can reach my goals. 305 00:18:47,480 --> 00:18:51,399 Speaker 1: So here are four things I'm telling you. Stop planning you, 306 00:18:51,640 --> 00:18:58,960 Speaker 1: stop planning your death, Stop live your life, start planning 307 00:18:59,080 --> 00:19:04,600 Speaker 1: your success. That's number two. Number three, don't act young 308 00:19:04,680 --> 00:19:08,080 Speaker 1: when people ask you your age, act on being you. 309 00:19:08,720 --> 00:19:13,600 Speaker 1: Then you can live your life and guess what retirement 310 00:19:14,680 --> 00:19:18,240 Speaker 1: is for old people. Last time I checked, I wasn't 311 00:19:18,240 --> 00:19:22,560 Speaker 1: one of those old people, So why should you? Those 312 00:19:22,600 --> 00:19:26,000 Speaker 1: are my four tips. Hopefully you write them down, hopefully 313 00:19:26,119 --> 00:19:28,080 Speaker 1: makes sense to you. Now let me get back to 314 00:19:28,119 --> 00:19:35,400 Speaker 1: the pancake store. I contacted this person and asked them 315 00:19:35,400 --> 00:19:37,240 Speaker 1: to come by because I have a kitchen in my 316 00:19:37,320 --> 00:19:40,000 Speaker 1: building and let them know that, Hey, I really think 317 00:19:40,040 --> 00:19:43,919 Speaker 1: they have a great product. I said, this pancake, this 318 00:19:44,040 --> 00:19:48,760 Speaker 1: waffle mix is fantastic. But I had started making with 319 00:19:48,840 --> 00:19:54,720 Speaker 1: that same mix biscuits, so I will that same mix 320 00:19:55,240 --> 00:20:04,640 Speaker 1: was now a pancake waffle biscuit mix. She said, how, 321 00:20:05,720 --> 00:20:08,560 Speaker 1: I said, I'm just doing the same thing that you 322 00:20:08,640 --> 00:20:14,520 Speaker 1: have here. I'm not adding anything, not taking anything away. 323 00:20:14,640 --> 00:20:18,800 Speaker 1: She didn't realize that her product was about to become 324 00:20:18,960 --> 00:20:22,440 Speaker 1: very unique. Because you go on any grocery store shelves, 325 00:20:22,760 --> 00:20:27,440 Speaker 1: they have pancake mix. They would have waffle and pancake mix, 326 00:20:27,720 --> 00:20:31,680 Speaker 1: but there were no three and one mix. That same 327 00:20:31,760 --> 00:20:37,880 Speaker 1: product can make pancakes, waffle and biscuits. She went, Wow, 328 00:20:38,680 --> 00:20:43,600 Speaker 1: I would have never thought of doing that. So a 329 00:20:43,720 --> 00:20:51,480 Speaker 1: curiosity just exploded. Syrups became an option. Her company won 330 00:20:51,520 --> 00:20:58,480 Speaker 1: an award for Outstanding Georgia Peach Syrup see on once 331 00:20:58,560 --> 00:21:03,639 Speaker 1: we turned that corner maple syrup. So now she started 332 00:21:03,680 --> 00:21:09,040 Speaker 1: having a variety of products because I had unlocked that 333 00:21:09,280 --> 00:21:12,760 Speaker 1: creative world. And she wasn't in a box anymore because 334 00:21:12,800 --> 00:21:17,160 Speaker 1: somehow somebody told her that her pancake mix, she can 335 00:21:17,240 --> 00:21:20,879 Speaker 1: only do waffles with it. Now on her packaging, she'll 336 00:21:20,960 --> 00:21:24,919 Speaker 1: say she has a little note says three and one pancake, 337 00:21:25,000 --> 00:21:30,399 Speaker 1: waffle and biscuit mix. Understanding your product, expanding being around 338 00:21:30,400 --> 00:21:34,560 Speaker 1: people who are creative and mentorships while her product is better. 339 00:21:35,680 --> 00:21:42,160 Speaker 1: Let's go over to the popcorn company. Met these young men, 340 00:21:43,320 --> 00:21:45,600 Speaker 1: and I love popcorn. You know that was some great 341 00:21:45,600 --> 00:21:48,320 Speaker 1: popcorn people out there. You know Ben in Chicago, so 342 00:21:48,359 --> 00:21:51,800 Speaker 1: you know Chicago got killer popcorn up there. That's why 343 00:21:51,800 --> 00:21:55,560 Speaker 1: I fell in love with Chicago popcorn. Met these young 344 00:21:55,600 --> 00:22:00,000 Speaker 1: men and they were selling popcorn like it was going outstands, 345 00:22:00,160 --> 00:22:06,880 Speaker 1: crab leg popcorn, jerk chicken popcorn, tea line pie popcorn, 346 00:22:08,160 --> 00:22:11,200 Speaker 1: look what the and people were buying it and that, 347 00:22:11,080 --> 00:22:13,360 Speaker 1: And I told him, I say hey, and I said, 348 00:22:13,560 --> 00:22:16,800 Speaker 1: can I come by and watch y'all sell y'all popcorn. 349 00:22:17,920 --> 00:22:22,600 Speaker 1: So I went by, stood around and watched them and 350 00:22:22,680 --> 00:22:26,960 Speaker 1: people that had to sign up everything I said, and 351 00:22:27,000 --> 00:22:31,119 Speaker 1: they were just selling popcorn left and right, popcorn left 352 00:22:31,200 --> 00:22:34,439 Speaker 1: and right. They had chocolate chip, popcorn, had but now 353 00:22:34,480 --> 00:22:39,239 Speaker 1: they pudding popcorn. They had popcorn, popcorn, popcorn. But they 354 00:22:39,400 --> 00:22:46,399 Speaker 1: packaging needed to be upgraded. So I sat down with them. 355 00:22:46,720 --> 00:22:51,560 Speaker 1: I said, look, you guys have a great product, but 356 00:22:51,600 --> 00:22:55,680 Speaker 1: you'll never get on a store shelf if you don't 357 00:22:55,680 --> 00:23:00,680 Speaker 1: improve your packaging. Your customer service great, Your product is great, 358 00:23:02,200 --> 00:23:06,000 Speaker 1: but your packaging needs to be upgraded. That wasn't a 359 00:23:06,080 --> 00:23:10,760 Speaker 1: problem with the pancake company. Their packaging was fantastic, their 360 00:23:10,840 --> 00:23:14,960 Speaker 1: customer service was great. But she had improved on her options, 361 00:23:15,240 --> 00:23:17,359 Speaker 1: which she did because now she has a three and 362 00:23:17,480 --> 00:23:25,000 Speaker 1: one pancake, mixed biscuits, waffles, and pancakes, chest syrups. Now 363 00:23:25,160 --> 00:23:31,359 Speaker 1: they got sixteen flavors of popcorn, from crab legs to 364 00:23:31,520 --> 00:23:36,719 Speaker 1: jerk chicken, to baked banana pudding, the key line pie, 365 00:23:38,320 --> 00:23:43,520 Speaker 1: chocolate chip, every red velvet, peppermint, all these different flavors, 366 00:23:43,800 --> 00:23:49,639 Speaker 1: but their packaging was not up to standards. So we 367 00:23:49,680 --> 00:23:54,879 Speaker 1: sat down and we upgraded their standards. And guess what 368 00:23:55,760 --> 00:23:59,840 Speaker 1: they sat down, said Rashan, We need to get prepared 369 00:24:01,520 --> 00:24:05,160 Speaker 1: for twenty twenty four. So they start setting up companies 370 00:24:05,200 --> 00:24:09,400 Speaker 1: with co packers who can mass produce their products. Because 371 00:24:09,400 --> 00:24:14,040 Speaker 1: they have a store over in Conyers. That's doing fantastic. 372 00:24:14,400 --> 00:24:17,720 Speaker 1: But if you're gonna go big time, don't let big 373 00:24:17,760 --> 00:24:21,760 Speaker 1: time sneak up on you. Prepare for big time. So 374 00:24:21,880 --> 00:24:26,400 Speaker 1: now they have potential co packers who can handle their 375 00:24:26,400 --> 00:24:30,040 Speaker 1: new packaging and also handle their products which come in 376 00:24:30,080 --> 00:24:33,480 Speaker 1: these little mini buckets. These little mini buckets of popcorn. 377 00:24:34,080 --> 00:24:38,600 Speaker 1: Mini buckets are popcorn. That's the pancut person, that's the 378 00:24:38,640 --> 00:24:41,359 Speaker 1: popcorn company. Now me them step out a little different. 379 00:24:41,359 --> 00:24:46,960 Speaker 1: The computer store, the customer service of this computer store 380 00:24:49,240 --> 00:24:53,440 Speaker 1: complete retail computer store is a franchise sales and service 381 00:24:54,240 --> 00:24:58,760 Speaker 1: sorts of all supports, all Apple products. His name is 382 00:24:58,760 --> 00:25:04,280 Speaker 1: Thomas Barnes. His customer service is fantastic from a standpoint 383 00:25:04,280 --> 00:25:11,800 Speaker 1: of presenting the product to you, because that's the bottom line. 384 00:25:12,040 --> 00:25:15,680 Speaker 1: And I asked him this question, I said, are you 385 00:25:15,800 --> 00:25:21,200 Speaker 1: an Apple guy? He said, nope, PC. So he's mastering 386 00:25:21,200 --> 00:25:26,600 Speaker 1: a product that he doesn't even use. But he's providing 387 00:25:26,640 --> 00:25:32,440 Speaker 1: customer service for a product that he understands has value. 388 00:25:33,240 --> 00:25:37,280 Speaker 1: And when you come in store, you have excellent customer service. 389 00:25:38,000 --> 00:25:39,960 Speaker 1: So what's the bottom line that I'm giving you off 390 00:25:40,240 --> 00:25:45,679 Speaker 1: three of these things? Popcorn excellent customer service, Pan Cut 391 00:25:45,840 --> 00:25:50,560 Speaker 1: Company excellent customer service. The computer store excellent customer service. 392 00:25:54,160 --> 00:25:59,120 Speaker 1: If you have a product, the bottom line is if 393 00:25:59,160 --> 00:26:01,440 Speaker 1: you say you open it eight o'clock, you can't open 394 00:26:01,440 --> 00:26:05,359 Speaker 1: it eight oh five. You got to be ready when 395 00:26:05,440 --> 00:26:08,600 Speaker 1: your customers expect you to be there. You got to 396 00:26:08,600 --> 00:26:11,480 Speaker 1: be available to them. And that's the bottom line of 397 00:26:11,840 --> 00:26:16,720 Speaker 1: success and failure. Success and failure. And we walk through 398 00:26:16,760 --> 00:26:20,040 Speaker 1: these whole things. A couple of things I want to 399 00:26:20,040 --> 00:26:24,960 Speaker 1: tell you guys is this. You want to start a business. 400 00:26:25,400 --> 00:26:28,720 Speaker 1: You want to market your brand successfully. You want to 401 00:26:28,760 --> 00:26:31,960 Speaker 1: increase your work, you want to have a lead. You 402 00:26:32,040 --> 00:26:35,480 Speaker 1: have to build a winning mindset for success. Create words 403 00:26:35,520 --> 00:26:40,520 Speaker 1: to outperform the competition all your coworkers. Market your brand 404 00:26:40,520 --> 00:26:45,280 Speaker 1: to stand out above the crowd by excellent packaging. Developing 405 00:26:45,280 --> 00:26:50,399 Speaker 1: steps to become a responsible entrepreneur or employee. It's not 406 00:26:50,440 --> 00:26:54,520 Speaker 1: about the millennials. I go back to my four letters. 407 00:26:54,560 --> 00:26:59,560 Speaker 1: It's called plan, P is for prepare, ails for learn, 408 00:27:00,240 --> 00:27:04,800 Speaker 1: for just, and is for navigate. That's the last of 409 00:27:04,880 --> 00:27:09,040 Speaker 1: my three part series of value proposition. You know, this 410 00:27:09,080 --> 00:27:11,480 Speaker 1: is a series that I felt it was time for 411 00:27:11,520 --> 00:27:15,560 Speaker 1: me to deliver because my wife educated me on what 412 00:27:15,640 --> 00:27:19,520 Speaker 1: my value proposition was, and when she confronted me about 413 00:27:19,520 --> 00:27:22,800 Speaker 1: my value proposition, I couldn't tell her, so I had 414 00:27:22,840 --> 00:27:25,639 Speaker 1: to do my homework, and by doing my homework, I 415 00:27:25,680 --> 00:27:30,560 Speaker 1: cannot tell you. A value proposition differentiates you of makes 416 00:27:30,600 --> 00:27:34,320 Speaker 1: your talent, product accompany and unique, and shows why you 417 00:27:34,359 --> 00:27:37,760 Speaker 1: are the best candidate for a raise or promotion at 418 00:27:37,800 --> 00:27:41,280 Speaker 1: your job. More importantly, why they should be buying your product, 419 00:27:41,440 --> 00:27:44,399 Speaker 1: and if you open your door, make sure you have 420 00:27:44,520 --> 00:27:47,240 Speaker 1: the service that your product deserves. 421 00:27:47,920 --> 00:27:50,280 Speaker 3: Thank you for joining us for this edition of Money 422 00:27:50,280 --> 00:27:55,399 Speaker 3: Making Conversations Master Class. Money Making Conversations Master Class with 423 00:27:55,480 --> 00:27:58,480 Speaker 3: through Sean McDonald is produced by thirty eight to fifteen 424 00:27:58,560 --> 00:28:02,440 Speaker 3: Media Inc. More information about thirty eight fifteen Media Inc. 425 00:28:02,640 --> 00:28:06,199 Speaker 3: Is available at thirty eight fifteen media dot com. And 426 00:28:06,400 --> 00:28:08,840 Speaker 3: always remember to lead with your gifts.