WEBVTT - Cliff Notes: Blacc Sam on the Story Behind The Marathon Brand

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:00:07.720 --> 0:00:11.840
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

0:00:23.320 --> 0:00:28.120
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:00:28.160 --> 0:00:31.680
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:00:31.760 --> 0:00:34.960
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:00:35.040 --> 0:00:38.920
<v Speaker 1>are here illegally, your next you will be fined nearly

0:00:39.000 --> 0:00:43.000
<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

0:00:43.040 --> 0:00:46.680
<v Speaker 1>never return. But if you register using our CBP home

0:00:46.720 --> 0:00:50.120
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:00:50.479 --> 0:00:55.240
<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

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<v Speaker 1>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 3>So as I feel like.

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<v Speaker 4>You have a responsibility in a sense to carry the

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<v Speaker 4>blue playing carry carry the torch for the family name.

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<v Speaker 4>How important is it is a team cause we never cobby.

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<v Speaker 4>Obviously we got how you hear how is in point

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<v Speaker 4>when you and leaning on them when you tryna kept

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<v Speaker 4>uh create decisions about the business side right or or

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<v Speaker 4>are they integl in it? Are you integral in their

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<v Speaker 4>in their endeavors as well?

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<v Speaker 5>Yeah?

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<v Speaker 6>I think I think for us, you know, it's to

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<v Speaker 6>hustle a way. Anytime Hustle went out and an and

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<v Speaker 6>and and put something down, he always reached back, involved me,

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<v Speaker 6>reached back, involved facts, reached back, definitely involved. You know,

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<v Speaker 6>the whole all money in team Cobby, Pack, Hoggy Stone.

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<v Speaker 5>And I think they all eer, the whole team hustlers.

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<v Speaker 6>Anyway, since you know, since I was younger, you know

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<v Speaker 6>what I'm saying, when we was trying to get money

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<v Speaker 6>or ever, the whole team Cobby been having money spots.

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<v Speaker 5>You know what I'm saying.

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<v Speaker 6>We always looked up to Cobby as a grinder and

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<v Speaker 6>so he always had his shit going. Pack always was

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<v Speaker 6>a young nigga grinding, and I think number one that's

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<v Speaker 6>why the Synergies would nip Haggy same thing. Hogey was

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<v Speaker 6>a young nigga in a in a whip. I think

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<v Speaker 6>he couldn't even he wasn't even supposed to.

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<v Speaker 5>Be driving you know what I'm saying. You know what

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<v Speaker 5>I'm saying. So, ah, the whole team is hustlers, and

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<v Speaker 5>I think.

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<v Speaker 6>We all took you know, advice and inspiration you know

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<v Speaker 6>from Hustle and uh and vice versas he came and

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<v Speaker 6>his team was strong and and so you know, anything

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<v Speaker 6>that we can do to help always you know, they

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<v Speaker 6>got their own clothing brands, they got they own you know, studios,

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<v Speaker 6>they own movements, websites and and shit booming. And you know,

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<v Speaker 6>once we get this open, you know, my my my

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<v Speaker 6>goal is obviously collabs or anything we can do to

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<v Speaker 6>help you know, the the individual brands. Uh, We're here

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<v Speaker 6>to do you know as Hustle always do, they always

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<v Speaker 6>would do.

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<v Speaker 5>You know, we gonna continue.

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<v Speaker 7>So what what's the what's the corporate structure here? Cause

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<v Speaker 7>I know a lot of people who don't see what

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<v Speaker 7>goes on behind the scenes. But we met JP and

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<v Speaker 7>I'm sure there's other people that's involved. Yeah, you wanna

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<v Speaker 7>talk about that, like the different people and their responsibilities.

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<v Speaker 5>Yeah, yeah, a hundred percent.

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<v Speaker 6>The the as far as the marathon team, the who

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<v Speaker 6>the whole all money in team and the whole team

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<v Speaker 6>is is is highly involved and they tap in. But

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<v Speaker 6>as far as like the everyday Marathon team, that's JP,

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<v Speaker 6>that's Adam myself.

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<v Speaker 5>And you know, as far as like designing.

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<v Speaker 6>The seven days a week, trying to figure out sourcing,

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<v Speaker 6>online financing, just that's the team that's just every day

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<v Speaker 6>putting in everything for this for for this brand. As

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<v Speaker 6>far as like trying to get it open and get

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<v Speaker 6>it to the next level. So you know, since day one,

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<v Speaker 6>you know, uh wh wh when A and and you

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<v Speaker 6>know Fats is no longer here, but his family is

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<v Speaker 6>a I I I is a part owner in the

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<v Speaker 6>Marathon clothing and the marathon as as a brand with us.

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<v Speaker 6>So every step of the way, you know, we we

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<v Speaker 6>we gotta make sure that they coming with us. And

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<v Speaker 6>you know when we open this store, they kids and

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<v Speaker 6>they family know too. This is this is y'all, this

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<v Speaker 6>is this is part owned by y'all. Two and uh,

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<v Speaker 6>this is something that your father, you know, sh struggle

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<v Speaker 6>for and sacrifice for so.

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<v Speaker 5>Not to belong with it.

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<v Speaker 6>But when you talk about the the the the the

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<v Speaker 6>the marathon team, as far as the ownership, there's NIP, Fats, JP,

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<v Speaker 6>Adam and myself.

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<v Speaker 7>Mm W talk about the marathon there's different branches, right,

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<v Speaker 7>the Marathon o G.

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<v Speaker 3>The the m the.

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<v Speaker 7>Cannabis side, yeah, the clothing side. What what encompasses the

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<v Speaker 7>whole situation?

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<v Speaker 6>I think the the brand that you know, Hustle created

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<v Speaker 6>the brand.

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<v Speaker 5>Think I talked about it before or uh.

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<v Speaker 6>The the the Marathon mixtape was the first time when

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<v Speaker 6>I heard it, and you know, I'm fresh out Hustles

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<v Speaker 6>killing him in the streets. Bullets ain't got no names. Uh,

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<v Speaker 6>you know, we think with a volume one and two.

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<v Speaker 6>I'm first hearing it, I'm like, uh, nigga, we don

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<v Speaker 6>everywhere we you know, I'm I'm how'm I'm high energy.

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<v Speaker 5>I'm like, bro, you it's it's a rap. You got it?

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<v Speaker 6>And and and we put our volume three and as

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<v Speaker 6>Nipp is working on the next project, he's like, uh,

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<v Speaker 6>this next one, i'm'a call the Marathon mm And so

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<v Speaker 6>I'm like, what nah, nah nah, what are you man?

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<v Speaker 5>We gonna run?

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<v Speaker 6>Bullets ain't got no names to volume tens like, don't

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<v Speaker 6>d like what you talking about?

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<v Speaker 3>We own't right?

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<v Speaker 6>He like, nah, nah, bro, trust me and him and

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<v Speaker 6>JP had been tapping in a lot and reading books

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<v Speaker 6>on branding, and you know, JP was taking photos, black

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<v Speaker 6>and white photos, and he was really you know, creating logos,

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<v Speaker 6>and so he laid the vision off, you know, to us,

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<v Speaker 6>and that created the Marathon brand. And I didn't fully

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<v Speaker 6>understand it at that point. But when the project came out,

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<v Speaker 6>seeing how wide it went, and I seen, like he said,

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<v Speaker 6>He's like, man, I don't like the energy at the shows.

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<v Speaker 6>You know, were hopping off of stages, getting into fights

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<v Speaker 6>with niggas, shootouts and every like that. Ain't that That's

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<v Speaker 6>not the energy your nigga want to bring. I want

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<v Speaker 6>to bring like the inspiration. And so I didn't fully

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<v Speaker 6>understand it. But once the project came out and I

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<v Speaker 6>start seeing the difference, I start seeing people coming with resumes,

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<v Speaker 6>people coming in and telling Bro, like, man, I'm in college.

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<v Speaker 6>I'm staying in college because of your message. And you know,

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<v Speaker 6>I said, that's that's the point where I said, oh, this,

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<v Speaker 6>you know, bro, this is genius. And from that came

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<v Speaker 6>the Marathon Continues mixtape.

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<v Speaker 5>And you know, the clothing brand.

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<v Speaker 6>Trying to figure out what to call the clothing brand.

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<v Speaker 8>Ernest, what's up? You ever walk into a small business

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<v Speaker 8>seats of digital tipping is a breeze and you're out

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<v Speaker 8>This episode is brought to you by P and C Bank.

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from El Salvador

0:08:42.800 --> 0:08:46.920
<v Speaker 1>accused of murdering a Texas. Man of Venezuelan charged with

0:08:47.000 --> 0:08:50.880
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:08:50.960 --> 0:08:54.760
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:08:54.760 --> 0:08:58.360
<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

0:08:58.360 --> 0:09:03.160
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:09:03.200 --> 0:09:06.760
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:09:06.800 --> 0:09:10.040
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:09:10.120 --> 0:09:13.960
<v Speaker 1>were here illegally, your next you will be fine. Nearly

0:09:14.040 --> 0:09:18.080
<v Speaker 1>one thousand dollars a day. Imprisoned and deported, you will

0:09:18.120 --> 0:09:21.760
<v Speaker 1>never return. But if you register using our CBP home

0:09:21.800 --> 0:09:25.160
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:09:25.520 --> 0:09:30.280
<v Speaker 1>Do what's right. Leave now. Under President Trump America's laws,

0:09:30.440 --> 0:09:32.880
<v Speaker 1>border and families will be protected.

0:09:33.000 --> 0:09:35.080
<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 6>Came Marathon Clothing and you know, like you said, Marathon

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<v Speaker 6>Ong and just that those are the branches that came from,

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<v Speaker 6>you know, from the Marathon brand.

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<v Speaker 4>Yeah. One of the things you know obviously that y'all

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<v Speaker 4>made known was Crenshaw, Right, So we talked about the

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<v Speaker 4>bulls have no Names. We talked about the Marathon they tape,

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<v Speaker 4>but talk about the importance of when that Crenshaw mixtape

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<v Speaker 4>and the business plan behind that, the streets and and

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<v Speaker 4>what it was like going through it at that time.

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<v Speaker 6>I think for me, I I remember when I first

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<v Speaker 6>got out Hustle and Adam was doing the MySpace, you know.

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<v Speaker 5>And I didn't know what that exactly was.

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<v Speaker 6>But they like they finna started building, start building a

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<v Speaker 6>touring and you know, they getting uh versus and getting

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<v Speaker 6>booked for shows. And I remember Adam like, man, everybody

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<v Speaker 6>on this MySpace keep asking about this Crenshaw crew neck

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<v Speaker 6>that nip war in the Hustle in the House video,

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<v Speaker 6>like everybody talking about where can I get it? So

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<v Speaker 6>I'm fresh, I'm like fresh out, like hold on, huh.

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<v Speaker 6>So I'm like, alright, that's what we gonna do. So

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<v Speaker 6>me and Fats immediately just went and tried to recreate

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<v Speaker 6>the crew necks and from that the Crenshaw hoodies and

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<v Speaker 6>we started seeing the the everybody was on on on

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<v Speaker 6>the sweater. So I'm like, alright, we gonna try to

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<v Speaker 6>get the shot back, and we got the shot back

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<v Speaker 6>and moving forward, you know, Hustle obviously anytime we would

0:11:00.120 --> 0:11:02.400
<v Speaker 6>do anything, he taking it and putting it on, putting

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<v Speaker 6>it on every video, putting it on and just making

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<v Speaker 6>that shit go out of here like gold record.

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<v Speaker 5>Everybody wanted 'em.

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<v Speaker 6>And we started seeing but we were like, you know,

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<v Speaker 6>how do we take it to the next level? And

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<v Speaker 6>I think when the crunch Yall mixtape came out to

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<v Speaker 6>me from looking back at it, that was the next

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<v Speaker 6>level cause it was a different font.

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<v Speaker 5>It was the old school boys in the hood fund,

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<v Speaker 5>you know.

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<v Speaker 6>Him and JP did the photo and JP created it,

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<v Speaker 6>I uh or pulled it.

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<v Speaker 5>I think JP you you you sent it? You sent

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<v Speaker 5>it to us? Or are you show side?

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<v Speaker 3>I said, why don't we Why haven't we flipped this yet?

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<v Speaker 5>Yeah?

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<v Speaker 9>Yeah, May made perfectly saying something like this happened in

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<v Speaker 9>your neighborhood.

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<v Speaker 5>Yup.

0:11:45.520 --> 0:11:48.640
<v Speaker 9>I'm like, and it's another variation of the logo and

0:11:48.679 --> 0:11:50.880
<v Speaker 9>then Hustles the one that took ownership, and it's like,

0:11:50.920 --> 0:11:52.280
<v Speaker 9>this is what the mixtape's gonna be called.

0:11:52.280 --> 0:11:54.880
<v Speaker 3>And i'm'a wor it on the on the cover, and

0:11:54.920 --> 0:11:55.160
<v Speaker 3>this is.

0:11:55.160 --> 0:11:58.760
<v Speaker 9>Gonna be the the design that's attached to this project.

0:11:59.640 --> 0:12:03.880
<v Speaker 9>Oh yeah, you know, it's so many things I can

0:12:03.920 --> 0:12:04.440
<v Speaker 9>speak about.

0:12:04.480 --> 0:12:06.880
<v Speaker 3>But you know, Sam speaking, you know, hits it right

0:12:06.920 --> 0:12:07.360
<v Speaker 3>on the head.

0:12:08.040 --> 0:12:10.520
<v Speaker 7>So we were talking talking about Brandon before you when

0:12:10.520 --> 0:12:13.640
<v Speaker 7>you guys in the office. We was talking and everything

0:12:13.760 --> 0:12:18.320
<v Speaker 7>is just so iconic. With the flag, the color scheme

0:12:19.600 --> 0:12:22.400
<v Speaker 7>is it's like Nike, like the certain brands. When you

0:12:22.440 --> 0:12:24.559
<v Speaker 7>see it, it's like you just want to buy it

0:12:24.960 --> 0:12:26.280
<v Speaker 7>just to wear it, like you know what I mean,

0:12:26.320 --> 0:12:27.240
<v Speaker 7>because it means something.

0:12:28.040 --> 0:12:30.200
<v Speaker 3>How is that putting? Putting that play together?

0:12:30.200 --> 0:12:32.040
<v Speaker 7>Like whose idea was it to have the flag and

0:12:32.160 --> 0:12:34.960
<v Speaker 7>have the red and white and have it looked the

0:12:35.000 --> 0:12:39.360
<v Speaker 7>way that it looked because it's actually very very iconic

0:12:39.440 --> 0:12:40.160
<v Speaker 7>feel to it.

0:12:41.080 --> 0:12:44.439
<v Speaker 9>That's the offspring of Hustle and I having conversations about

0:12:44.720 --> 0:12:48.320
<v Speaker 9>rebranding and turning the you know, his brand and everything

0:12:48.320 --> 0:12:49.720
<v Speaker 9>he represents on his head.

0:12:49.920 --> 0:12:50.160
<v Speaker 2>You know.

0:12:51.640 --> 0:12:53.240
<v Speaker 3>Now the bulls thing got on the name series is

0:12:53.480 --> 0:12:56.080
<v Speaker 3>you know, like Sam said, was a classic.

0:12:56.280 --> 0:12:59.520
<v Speaker 9>It's undisputable, and it was important to lay that foundation

0:13:00.520 --> 0:13:02.520
<v Speaker 9>so people know, like where he's coming from and the

0:13:02.559 --> 0:13:04.640
<v Speaker 9>realities of where he's coming from. He was never wanted

0:13:04.640 --> 0:13:07.480
<v Speaker 9>to glamorize it, of course, but just to express it,

0:13:07.520 --> 0:13:11.600
<v Speaker 9>you know, and it's raw format and give people an

0:13:11.679 --> 0:13:13.600
<v Speaker 9>update that what's happening in the streets of la because

0:13:13.640 --> 0:13:15.679
<v Speaker 9>there had been so many other versions prior to it

0:13:15.720 --> 0:13:19.160
<v Speaker 9>that were to nostalgic and felt like something that was

0:13:19.160 --> 0:13:22.200
<v Speaker 9>borrowed from the past. And so we're coming with the

0:13:22.240 --> 0:13:25.120
<v Speaker 9>marathon brand. He wanted everything to be brand new, So

0:13:25.160 --> 0:13:27.360
<v Speaker 9>I'm coming in coming up with the box logo, a

0:13:27.440 --> 0:13:32.080
<v Speaker 9>marathon box logo. The flag you alluded to, we took.

0:13:32.120 --> 0:13:35.840
<v Speaker 9>We borrowed from Life magazine. That's where the reference is from.

0:13:35.960 --> 0:13:37.720
<v Speaker 4>I was looking at him like, because I know the

0:13:37.760 --> 0:13:40.040
<v Speaker 4>impact that the Supreme Thing had on it having the

0:13:40.040 --> 0:13:41.400
<v Speaker 4>bridgetore I was like the box.

0:13:41.640 --> 0:13:42.240
<v Speaker 3>They did it too.

0:13:42.400 --> 0:13:45.640
<v Speaker 9>People may feel it and they caught they actually referenced

0:13:45.800 --> 0:13:49.000
<v Speaker 9>from someone else, right, Ours was from Life Magazine. Because

0:13:49.480 --> 0:13:51.719
<v Speaker 9>the imagery that we created for the campaign was in

0:13:51.840 --> 0:13:54.920
<v Speaker 9>black and white on film when all of our counterparts

0:13:54.920 --> 0:13:57.160
<v Speaker 9>and everybody was going digital because it was more cost

0:13:57.160 --> 0:13:59.600
<v Speaker 9>effective and it had to you know, you can upload.

0:13:59.320 --> 0:14:00.000
<v Speaker 3>It a lot quicker.

0:14:00.760 --> 0:14:03.840
<v Speaker 9>We went the complete opposite way against the grain, and

0:14:03.840 --> 0:14:06.360
<v Speaker 9>we went with blackmore film. And so one of the

0:14:06.360 --> 0:14:08.640
<v Speaker 9>publications that I always liked and I brought to the

0:14:08.640 --> 0:14:12.040
<v Speaker 9>table was Life Magazine, and so that's where we bawled.

0:14:12.600 --> 0:14:13.400
<v Speaker 3>The concept for that.

0:14:14.480 --> 0:14:17.120
<v Speaker 9>And then with the flag, that was you know, every

0:14:17.120 --> 0:14:19.080
<v Speaker 9>movement has its flag, so we had to have ours.

0:14:19.720 --> 0:14:20.880
<v Speaker 3>And so again Hustle.

0:14:21.040 --> 0:14:23.920
<v Speaker 9>Hustle always came up with these like really concise and

0:14:23.960 --> 0:14:26.560
<v Speaker 9>specific ideas and then he just handed it off to

0:14:26.600 --> 0:14:29.640
<v Speaker 9>me for execution and it always worked out.

0:14:29.800 --> 0:14:31.680
<v Speaker 7>Even the color of red, it just popped like that.

0:14:31.840 --> 0:14:34.640
<v Speaker 7>Talked about that, yeah, I would.

0:14:34.360 --> 0:14:36.600
<v Speaker 9>Say, so, I mean we could have of course, you

0:14:36.640 --> 0:14:39.840
<v Speaker 9>know it instinctly people probably felt Hustle about would want

0:14:39.880 --> 0:14:42.320
<v Speaker 9>to go with blue, but just read and white just

0:14:42.320 --> 0:14:42.840
<v Speaker 9>pops out.

0:14:43.600 --> 0:14:46.480
<v Speaker 7>I read a book, but it's like a most fast

0:14:46.480 --> 0:14:50.960
<v Speaker 7>food restaurants, it's red and yellow. Something about red. It's

0:14:50.960 --> 0:14:54.440
<v Speaker 7>an appealing color. It like get your appetite. It gets

0:14:54.440 --> 0:14:59.200
<v Speaker 7>your appetite. You well, Windy's almost every if you notice

0:14:59.200 --> 0:15:00.480
<v Speaker 7>every fast food cup he uses.

0:15:00.520 --> 0:15:03.120
<v Speaker 3>Read his own capacity also represents passion.

0:15:04.200 --> 0:15:07.320
<v Speaker 9>You don't like your heart usually, So there's different colors

0:15:07.320 --> 0:15:11.040
<v Speaker 9>that that people identify with different emotions. And red definitely,

0:15:11.040 --> 0:15:12.160
<v Speaker 9>you know, makes as far back.

0:15:18.440 --> 0:15:22.040
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:15:22.120 --> 0:15:25.920
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:15:26.160 --> 0:15:30.280
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:15:30.360 --> 0:15:34.280
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:15:34.360 --> 0:15:38.120
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:15:38.160 --> 0:15:41.680
<v Speaker 1>Donald J. Trump's leadership. I'm Christy Noman, the United States

0:15:41.760 --> 0:15:46.560
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:15:46.600 --> 0:15:50.120
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:15:50.200 --> 0:15:53.400
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:15:53.480 --> 0:15:57.320
<v Speaker 1>are here illegally, your next you will be fine nearly

0:15:57.440 --> 0:16:01.440
<v Speaker 1>one thousand dollars a day imprisoned and deported, you will

0:16:01.480 --> 0:16:05.120
<v Speaker 1>never return. But if you register using our CBP home

0:16:05.160 --> 0:16:08.560
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:16:08.920 --> 0:16:13.600
<v Speaker 1>Do what's right. Leave now. Under President Trump America's laws,

0:16:13.840 --> 0:16:16.280
<v Speaker 1>border and families will be protected.

0:16:16.360 --> 0:16:18.520
<v Speaker 2>Sponsored by the United States Department of Homeland Security,