Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fined nearly
Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security.
Speaker 3: So as I feel like.
Speaker 4: You have a responsibility in a sense to carry the
Speaker 4: blue playing carry carry the torch for the family name.
Speaker 4: How important is it is a team cause we never cobby.
Speaker 4: Obviously we got how you hear how is in point
Speaker 4: when you and leaning on them when you tryna kept
Speaker 4: uh create decisions about the business side right or or
Speaker 4: are they integl in it? Are you integral in their
Speaker 4: in their endeavors as well?
Speaker 5: Yeah?
Speaker 6: I think I think for us, you know, it's to
Speaker 6: hustle a way. Anytime Hustle went out and an and
Speaker 6: and and put something down, he always reached back, involved me,
Speaker 6: reached back, involved facts, reached back, definitely involved. You know,
Speaker 6: the whole all money in team Cobby, Pack, Hoggy Stone.
Speaker 5: And I think they all eer, the whole team hustlers.
Speaker 6: Anyway, since you know, since I was younger, you know
Speaker 6: what I'm saying, when we was trying to get money
Speaker 6: or ever, the whole team Cobby been having money spots.
Speaker 5: You know what I'm saying.
Speaker 6: We always looked up to Cobby as a grinder and
Speaker 6: so he always had his shit going. Pack always was
Speaker 6: a young nigga grinding, and I think number one that's
Speaker 6: why the Synergies would nip Haggy same thing. Hogey was
Speaker 6: a young nigga in a in a whip. I think
Speaker 6: he couldn't even he wasn't even supposed to.
Speaker 5: Be driving you know what I'm saying. You know what
Speaker 5: I'm saying. So, ah, the whole team is hustlers, and
Speaker 5: I think.
Speaker 6: We all took you know, advice and inspiration you know
Speaker 6: from Hustle and uh and vice versas he came and
Speaker 6: his team was strong and and so you know, anything
Speaker 6: that we can do to help always you know, they
Speaker 6: got their own clothing brands, they got they own you know, studios,
Speaker 6: they own movements, websites and and shit booming. And you know,
Speaker 6: once we get this open, you know, my my my
Speaker 6: goal is obviously collabs or anything we can do to
Speaker 6: help you know, the the individual brands. Uh, We're here
Speaker 6: to do you know as Hustle always do, they always
Speaker 6: would do.
Speaker 5: You know, we gonna continue.
Speaker 7: So what what's the what's the corporate structure here? Cause
Speaker 7: I know a lot of people who don't see what
Speaker 7: goes on behind the scenes. But we met JP and
Speaker 7: I'm sure there's other people that's involved. Yeah, you wanna
Speaker 7: talk about that, like the different people and their responsibilities.
Speaker 5: Yeah, yeah, a hundred percent.
Speaker 6: The the as far as the marathon team, the who
Speaker 6: the whole all money in team and the whole team
Speaker 6: is is is highly involved and they tap in. But
Speaker 6: as far as like the everyday Marathon team, that's JP,
Speaker 6: that's Adam myself.
Speaker 5: And you know, as far as like designing.
Speaker 6: The seven days a week, trying to figure out sourcing,
Speaker 6: online financing, just that's the team that's just every day
Speaker 6: putting in everything for this for for this brand. As
Speaker 6: far as like trying to get it open and get
Speaker 6: it to the next level. So you know, since day one,
Speaker 6: you know, uh wh wh when A and and you
Speaker 6: know Fats is no longer here, but his family is
Speaker 6: a I I I is a part owner in the
Speaker 6: Marathon clothing and the marathon as as a brand with us.
Speaker 6: So every step of the way, you know, we we
Speaker 6: we gotta make sure that they coming with us. And
Speaker 6: you know when we open this store, they kids and
Speaker 6: they family know too. This is this is y'all, this
Speaker 6: is this is part owned by y'all. Two and uh,
Speaker 6: this is something that your father, you know, sh struggle
Speaker 6: for and sacrifice for so.
Speaker 5: Not to belong with it.
Speaker 6: But when you talk about the the the the the
Speaker 6: the marathon team, as far as the ownership, there's NIP, Fats, JP,
Speaker 6: Adam and myself.
Speaker 7: Mm W talk about the marathon there's different branches, right,
Speaker 7: the Marathon o G.
Speaker 3: The the m the.
Speaker 7: Cannabis side, yeah, the clothing side. What what encompasses the
Speaker 7: whole situation?
Speaker 6: I think the the brand that you know, Hustle created
Speaker 6: the brand.
Speaker 5: Think I talked about it before or uh.
Speaker 6: The the the Marathon mixtape was the first time when
Speaker 6: I heard it, and you know, I'm fresh out Hustles
Speaker 6: killing him in the streets. Bullets ain't got no names. Uh,
Speaker 6: you know, we think with a volume one and two.
Speaker 6: I'm first hearing it, I'm like, uh, nigga, we don
Speaker 6: everywhere we you know, I'm I'm how'm I'm high energy.
Speaker 5: I'm like, bro, you it's it's a rap. You got it?
Speaker 6: And and and we put our volume three and as
Speaker 6: Nipp is working on the next project, he's like, uh,
Speaker 6: this next one, i'm'a call the Marathon mm And so
Speaker 6: I'm like, what nah, nah nah, what are you man?
Speaker 5: We gonna run?
Speaker 6: Bullets ain't got no names to volume tens like, don't
Speaker 6: d like what you talking about?
Speaker 3: We own't right?
Speaker 6: He like, nah, nah, bro, trust me and him and
Speaker 6: JP had been tapping in a lot and reading books
Speaker 6: on branding, and you know, JP was taking photos, black
Speaker 6: and white photos, and he was really you know, creating logos,
Speaker 6: and so he laid the vision off, you know, to us,
Speaker 6: and that created the Marathon brand. And I didn't fully
Speaker 6: understand it at that point. But when the project came out,
Speaker 6: seeing how wide it went, and I seen, like he said,
Speaker 6: He's like, man, I don't like the energy at the shows.
Speaker 6: You know, were hopping off of stages, getting into fights
Speaker 6: with niggas, shootouts and every like that. Ain't that That's
Speaker 6: not the energy your nigga want to bring. I want
Speaker 6: to bring like the inspiration. And so I didn't fully
Speaker 6: understand it. But once the project came out and I
Speaker 6: start seeing the difference, I start seeing people coming with resumes,
Speaker 6: people coming in and telling Bro, like, man, I'm in college.
Speaker 6: I'm staying in college because of your message. And you know,
Speaker 6: I said, that's that's the point where I said, oh, this,
Speaker 6: you know, bro, this is genius. And from that came
Speaker 6: the Marathon Continues mixtape.
Speaker 5: And you know, the clothing brand.
Speaker 6: Trying to figure out what to call the clothing brand.
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Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: were here illegally, your next you will be fine. Nearly
Speaker 1: one thousand dollars a day. Imprisoned and deported, you will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security.
Speaker 6: Came Marathon Clothing and you know, like you said, Marathon
Speaker 6: Ong and just that those are the branches that came from,
Speaker 6: you know, from the Marathon brand.
Speaker 4: Yeah. One of the things you know obviously that y'all
Speaker 4: made known was Crenshaw, Right, So we talked about the
Speaker 4: bulls have no Names. We talked about the Marathon they tape,
Speaker 4: but talk about the importance of when that Crenshaw mixtape
Speaker 4: and the business plan behind that, the streets and and
Speaker 4: what it was like going through it at that time.
Speaker 6: I think for me, I I remember when I first
Speaker 6: got out Hustle and Adam was doing the MySpace, you know.
Speaker 5: And I didn't know what that exactly was.
Speaker 6: But they like they finna started building, start building a
Speaker 6: touring and you know, they getting uh versus and getting
Speaker 6: booked for shows. And I remember Adam like, man, everybody
Speaker 6: on this MySpace keep asking about this Crenshaw crew neck
Speaker 6: that nip war in the Hustle in the House video,
Speaker 6: like everybody talking about where can I get it? So
Speaker 6: I'm fresh, I'm like fresh out, like hold on, huh.
Speaker 6: So I'm like, alright, that's what we gonna do. So
Speaker 6: me and Fats immediately just went and tried to recreate
Speaker 6: the crew necks and from that the Crenshaw hoodies and
Speaker 6: we started seeing the the everybody was on on on
Speaker 6: the sweater. So I'm like, alright, we gonna try to
Speaker 6: get the shot back, and we got the shot back
Speaker 6: and moving forward, you know, Hustle obviously anytime we would
Speaker 6: do anything, he taking it and putting it on, putting
Speaker 6: it on every video, putting it on and just making
Speaker 6: that shit go out of here like gold record.
Speaker 5: Everybody wanted 'em.
Speaker 6: And we started seeing but we were like, you know,
Speaker 6: how do we take it to the next level? And
Speaker 6: I think when the crunch Yall mixtape came out to
Speaker 6: me from looking back at it, that was the next
Speaker 6: level cause it was a different font.
Speaker 5: It was the old school boys in the hood fund,
Speaker 5: you know.
Speaker 6: Him and JP did the photo and JP created it,
Speaker 6: I uh or pulled it.
Speaker 5: I think JP you you you sent it? You sent
Speaker 5: it to us? Or are you show side?
Speaker 3: I said, why don't we Why haven't we flipped this yet?
Speaker 5: Yeah?
Speaker 9: Yeah, May made perfectly saying something like this happened in
Speaker 9: your neighborhood.
Speaker 5: Yup.
Speaker 9: I'm like, and it's another variation of the logo and
Speaker 9: then Hustles the one that took ownership, and it's like,
Speaker 9: this is what the mixtape's gonna be called.
Speaker 3: And i'm'a wor it on the on the cover, and
Speaker 3: this is.
Speaker 9: Gonna be the the design that's attached to this project.
Speaker 9: Oh yeah, you know, it's so many things I can
Speaker 9: speak about.
Speaker 3: But you know, Sam speaking, you know, hits it right
Speaker 3: on the head.
Speaker 7: So we were talking talking about Brandon before you when
Speaker 7: you guys in the office. We was talking and everything
Speaker 7: is just so iconic. With the flag, the color scheme
Speaker 7: is it's like Nike, like the certain brands. When you
Speaker 7: see it, it's like you just want to buy it
Speaker 7: just to wear it, like you know what I mean,
Speaker 7: because it means something.
Speaker 3: How is that putting? Putting that play together?
Speaker 7: Like whose idea was it to have the flag and
Speaker 7: have the red and white and have it looked the
Speaker 7: way that it looked because it's actually very very iconic
Speaker 7: feel to it.
Speaker 9: That's the offspring of Hustle and I having conversations about
Speaker 9: rebranding and turning the you know, his brand and everything
Speaker 9: he represents on his head.
Speaker 2: You know.
Speaker 3: Now the bulls thing got on the name series is
Speaker 3: you know, like Sam said, was a classic.
Speaker 9: It's undisputable, and it was important to lay that foundation
Speaker 9: so people know, like where he's coming from and the
Speaker 9: realities of where he's coming from. He was never wanted
Speaker 9: to glamorize it, of course, but just to express it,
Speaker 9: you know, and it's raw format and give people an
Speaker 9: update that what's happening in the streets of la because
Speaker 9: there had been so many other versions prior to it
Speaker 9: that were to nostalgic and felt like something that was
Speaker 9: borrowed from the past. And so we're coming with the
Speaker 9: marathon brand. He wanted everything to be brand new, So
Speaker 9: I'm coming in coming up with the box logo, a
Speaker 9: marathon box logo. The flag you alluded to, we took.
Speaker 9: We borrowed from Life magazine. That's where the reference is from.
Speaker 4: I was looking at him like, because I know the
Speaker 4: impact that the Supreme Thing had on it having the
Speaker 4: bridgetore I was like the box.
Speaker 3: They did it too.
Speaker 9: People may feel it and they caught they actually referenced
Speaker 9: from someone else, right, Ours was from Life Magazine. Because
Speaker 9: the imagery that we created for the campaign was in
Speaker 9: black and white on film when all of our counterparts
Speaker 9: and everybody was going digital because it was more cost
Speaker 9: effective and it had to you know, you can upload.
Speaker 3: It a lot quicker.
Speaker 9: We went the complete opposite way against the grain, and
Speaker 9: we went with blackmore film. And so one of the
Speaker 9: publications that I always liked and I brought to the
Speaker 9: table was Life Magazine, and so that's where we bawled.
Speaker 3: The concept for that.
Speaker 9: And then with the flag, that was you know, every
Speaker 9: movement has its flag, so we had to have ours.
Speaker 3: And so again Hustle.
Speaker 9: Hustle always came up with these like really concise and
Speaker 9: specific ideas and then he just handed it off to
Speaker 9: me for execution and it always worked out.
Speaker 7: Even the color of red, it just popped like that.
Speaker 7: Talked about that, yeah, I would.
Speaker 9: Say, so, I mean we could have of course, you
Speaker 9: know it instinctly people probably felt Hustle about would want
Speaker 9: to go with blue, but just read and white just
Speaker 9: pops out.
Speaker 7: I read a book, but it's like a most fast
Speaker 7: food restaurants, it's red and yellow. Something about red. It's
Speaker 7: an appealing color. It like get your appetite. It gets
Speaker 7: your appetite. You well, Windy's almost every if you notice
Speaker 7: every fast food cup he uses.
Speaker 3: Read his own capacity also represents passion.
Speaker 9: You don't like your heart usually, So there's different colors
Speaker 9: that that people identify with different emotions. And red definitely,
Speaker 9: you know, makes as far back.
Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fine nearly
Speaker 1: one thousand dollars a day imprisoned and deported, you will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security,