Speaker 1: Now Really.
Speaker 2: Really, now really Hello and welcome to Really No Really
Speaker 2: with Jason Alexander and Peter Tilden, who remind you that
Speaker 2: subscribing to our show is just good business. And speaking
Speaker 2: of good business, Daniel Lubetski is a self made billionaire
Speaker 2: whose fortune was earned with one overriding agenda to foster connection, understanding,
Speaker 2: and most importantly, kindness between people who are in conflict
Speaker 2: with each other. His best known success would undoubtedly be
Speaker 2: Kind Snacks, the nutrition company that leads the market in
Speaker 2: nutritional bars and snack items around the world.
Speaker 1: Today, he discusses how he.
Speaker 2: Almost made a two hundred million dollar mistake, what it
Speaker 2: took to make Kind a successful brand, and his new
Speaker 2: efforts to empower people to work across social divides and
Speaker 2: to create lasting relationships. But what fascinates us most is
Speaker 2: how a man devoted to kindness became the newest member
Speaker 2: of NBC's notorious shark Tank.
Speaker 1: Really No Really, Now Here are.
Speaker 2: Two guys that even sharks swim away from in fear
Speaker 2: or possibly just disinterest, Jason and Peter.
Speaker 3: So today on our show, we're going to talk to
Speaker 3: somebody who's one of my hero Why are you singing? Well, heroics.
Speaker 3: I was gonna use a heroic theme. I couldn't think
Speaker 3: of any but a he no censor, right, that's a song.
Speaker 4: You can't do any songs though, because how many bars
Speaker 4: is it before you get charged?
Speaker 3: I think it's eight?
Speaker 4: You know it would we would have to cancel our
Speaker 4: future episodes for.
Speaker 3: Via Laurian David. We pay the royalty on the on
Speaker 3: the eight bars, and then we hang up the podcast.
Speaker 4: You're in FID You're going you sing seven bars of
Speaker 4: that podcast good night, right good on more episodes show.
Speaker 4: He's a hero because.
Speaker 3: He's a hero of mine. Because you'll you'll see when
Speaker 3: you talk to him. I mean, he's fascinating for a
Speaker 3: number of reasons, and he's only recently become sort of
Speaker 3: a big figure in the public eye because he's the
Speaker 3: newest shark on shark I want to talk.
Speaker 4: To him as well. Really know, really, year sixteen, you've
Speaker 4: replaced Mark Cuban on Shark Tank, which is a show.
Speaker 4: I gotta tell you, I don't think you noticed about me.
Speaker 4: So on the weekend, like when I'm working, I like
Speaker 4: having something in the background. Yeah, twenty four to seven
Speaker 4: Shark Tank is on, so I can look up and go, no,
Speaker 4: why are you investing in that? That's not proprietor he's
Speaker 4: lying to you.
Speaker 3: Fascinating, Yeah, you're interested in him because Danny's had a
Speaker 3: fascinating journey through business where that has led him to
Speaker 3: become the newest shark, I totally self made guy who's
Speaker 3: a multi billionaire at this point. I am fascinated by
Speaker 3: him because here's a guy who is the newest shark
Speaker 3: on Shark Tank, whose entire journey through life and business
Speaker 3: has been about fostering connection and understanding and kindness between
Speaker 3: people who are in conflict. So he uses business to
Speaker 3: real and lasting relationships between people who do not not
Speaker 3: just necessarily get along. And my journey through life with him,
Speaker 3: my association to him has been through that. But it's
Speaker 3: fascinating to me that that kind of guy is.
Speaker 4: He's the newest Shark. And one of the things he
Speaker 4: said he had to learn is to interrupt, to cut
Speaker 4: through because because it's a really competitive show. So I
Speaker 4: have because I'm an uber fan of that show, and
Speaker 4: as are many people, because it's sixteen seasons, and also
Speaker 4: I try not to waste my time watching I like documentaries,
Speaker 4: I like stuff where I can learn. I love watching
Speaker 4: guys who are successful take me through a process of
Speaker 4: why something will work, how they think, and what they do.
Speaker 4: So I also want to find out the vetting process
Speaker 4: that they do, because you only got X amount of
Speaker 4: time to pick whether.
Speaker 3: I'm sure it started before these guys make their little or.
Speaker 4: Maybe, and they do a lot in a day they do,
Speaker 4: so I want to find out a bunch about that
Speaker 4: which will tell me a lot about him.
Speaker 3: So let me tell you about them for those of
Speaker 3: you who only know him as a shark, he is
Speaker 3: the new member of Shark Tank. Daniel Lobetski is a
Speaker 3: self made billionaire founded Kind Snacks if you eat the
Speaker 3: Kind Bars. He founded that in two thousand and four,
Speaker 3: sold it off to Mars in twenty twenty. He is
Speaker 3: also the founder of the Builder's Movement, a civic initiative,
Speaker 3: and the investment company Comino Partners and Listen to this
Speaker 3: business resume. In ninety four. Nineteen ninety four, he created
Speaker 3: peace Works, Inc. A not only for profit business pursuing
Speaker 3: peace and profit. He started connecting businesses and working people
Speaker 3: from countries in conflict and building bridges through business venture.
Speaker 3: Two thousand and two, he co founded the One Voice Movement.
Speaker 3: That's how I met, an international grassroots effort to amplify
Speaker 3: the voices of moderate Israelis and Palestinians seeking to end
Speaker 3: their conflict. Two thousand and three, he was concerned about
Speaker 3: unhealthy snacking choices and the rise of obesity and diabetes,
Speaker 3: so he launched Kind Snacks. By twenty fifteen, Kind was
Speaker 3: the fastest growing snack company in the US. He also,
Speaker 3: in twenty fifty fifteen created Pataco, a video conferencing and
Speaker 3: digital learning platform that connects classrooms around the world to
Speaker 3: help kids explore their similarities and differences. In twenty eighteen,
Speaker 3: he established Equalibra Partners, the firm back's entrepreneur run businesses
Speaker 3: that offer package goods to consumers. In twenty twenty one,
Speaker 3: he launched Another Thing I'm part of Starts with Us,
Speaker 3: a movement to foster and embrace diversity of thought and
Speaker 3: techniques for better communication and cooperation among people of different backgrounds,
Speaker 3: and that has gone into an initiative called Builders, the
Speaker 3: Builders Movement, which seeks to encourage people to work together
Speaker 3: and reduce polarization.
Speaker 4: So he tells me what I learned about him? This
Speaker 4: guy can't hens it's still for me.
Speaker 3: He can't sit still. He's got a gorgeous family, he
Speaker 3: speaks five to six seven languages, and he is truly,
Speaker 3: truly one of my personal heroes. This is a guy
Speaker 3: I love and admire and look up to. So look
Speaker 3: at that he showed up. He's a very big, important
Speaker 3: person and he showed up.
Speaker 5: I always shaw for Jason Alexander.
Speaker 4: Wherever he tells me, say that that's the kind of
Speaker 4: do you show up for a businessman? You show up
Speaker 4: early or just on time.
Speaker 5: It depends who you ask.
Speaker 6: If you ask my team, they will start telling you
Speaker 6: that I'm the worst of time management. Wow, But I
Speaker 6: I think I'm very part of myself pretty well.
Speaker 4: So there's a first disconnect.
Speaker 3: Okay, I can tell you he has to be good
Speaker 3: at time management because he judges it, juggles nineteen different
Speaker 3: you know, branches of a career and interest at any
Speaker 3: given time between family.
Speaker 6: I'm very productive, Jason, but I do struggle with especially
Speaker 6: the first meeting. When I was running time full time
Speaker 6: and I was working, I was sleeping four or five
Speaker 6: hours a day and working really, really hard.
Speaker 5: Nobody wanted to be the first meeting because.
Speaker 6: I would hits. I would step up till two, three,
Speaker 6: four him in the morning checking emails. Then at eight
Speaker 6: am I would hit snows and then once you start late,
Speaker 6: it continues. I think I've gotten better as I've grown older,
Speaker 6: but it's time management is an issue. And I just
Speaker 6: learning the last couple of years that I have ADHD
Speaker 6: and people like me don't have the spatial temporal abilities
Speaker 6: that Like my wife, she's like, Okay, you're going to
Speaker 6: pick up these one of these, I'm going to pick
Speaker 6: up these, Like how did you do that? Like land
Speaker 6: the planes that I don't have. I think something is
Speaker 6: going to take me five minutes. That takes me fifteen minutes.
Speaker 6: And I just don't have the ability to properly judge that.
Speaker 6: If we say be there at four pm, I show
Speaker 6: up in the parking lot at four pm, and then
Speaker 6: I didn't think that I needed.
Speaker 3: To show secure. Yeah, we did the whole thing on ADHD.
Speaker 3: It's a superpower. So how many right now? I listed
Speaker 3: all your credits coming up to this moment, but between
Speaker 3: the organizations that you sort of run or have a
Speaker 3: significant participation in and the numbers of companies as well
Speaker 3: as Shark Tank, how many active ventures are you working
Speaker 3: on now.
Speaker 5: I'm embarrassed. I couldn't. I don't ever think about it
Speaker 5: that so I couldn't give you the number.
Speaker 3: But it's more than five, right, there's like at least dozens.
Speaker 6: If you think about the portfolio companies or the things
Speaker 6: that we've incubated, and all the foundations who started it.
Speaker 6: It's a ton of things. But that's not necessarily a
Speaker 6: superpower or something to be proud. Sometimes you spread yourself
Speaker 6: to thin, but I've been fortunate to be able to
Speaker 6: get a couple that have skilled up.
Speaker 4: Let's start with kind for just one second because I'm fascinated,
Speaker 4: and this leads into Shark Tank and entrepreneurship in a
Speaker 4: bigger way. You started in college, you started a business,
Speaker 4: so you're always entrepreneur. Your dad was in business. I understand.
Speaker 5: When I was eight years old, I started.
Speaker 4: I started business Ason and.
Speaker 5: Our fellow magicians.
Speaker 6: When I was eight years old, I started doing magic
Speaker 6: shows and nobody really wanted to attend.
Speaker 5: But that's how it started.
Speaker 3: Why we're both successes today.
Speaker 4: Nobody cared about our metrics so but sure so, kind
Speaker 4: bar you saw that there was a need, there's an obesity.
Speaker 4: You saw that there was a space in the market
Speaker 4: for that. To launch a food product is so complicated,
Speaker 4: and how do you even gauge number one, that it's
Speaker 4: the right product at that time and get investment, and
Speaker 4: then number two, how do you keep it? I mean
Speaker 4: it's still today out there, very successful with a lot
Speaker 4: of competition. You bought the company back from the initial
Speaker 4: investors because you bet on the future. What information do
Speaker 4: you have that you said, I'm sure this is going
Speaker 4: to go ahead and grow. I'm so invested in this
Speaker 4: because of what is it gut? Or is are there
Speaker 4: metrics do you look at and you go, I can
Speaker 4: tell how to grow this?
Speaker 6: Well, in my case, Peter, it was pagers of mistakes
Speaker 6: and lessons because when I met Jason more than two
Speaker 6: decades ago, I was running a company called piece Works
Speaker 6: that was trying to promote peace through business and with
Speaker 6: ventures in the Middle East between Israelis, Palestinians, Judaine as
Speaker 6: Egyptian serfs and an Indonesian venture, a Sri Lanka adventurer,
Speaker 6: South African venturer, a Mexican venture but always u seeing
Speaker 6: business as a force for bringing neighbors together. It ended
Speaker 6: up becoming a food company and I would make so
Speaker 6: many mistakes, like it was two steps forward, two steps backward,
Speaker 6: And after ten years of all of these mistakes, I
Speaker 6: had the idea for a product that became Kind because
Speaker 6: I myself was either sitting on my desk till two
Speaker 6: am in the morning working or presscrossing the country selling
Speaker 6: our products and not having a healthy snack that I
Speaker 6: could feel good about eating on the go or when
Speaker 6: I was in my desk, and I had the idea
Speaker 6: for what became Kind, and then Kind benefited from all
Speaker 6: of the lessons of ten years of mistakes. So in
Speaker 6: my case, what I had was pattern recognition, developed a
Speaker 6: little stupid things of thin years, But then that served
Speaker 6: me very well because you have to be disciplined. Then
Speaker 6: you have to be true to the brand, to be
Speaker 6: focused in terms of setting clear guards.
Speaker 5: Everything I hadn't done at Peace Worlds.
Speaker 3: But here's here's one of the things. I don't know, Danny,
Speaker 3: correct me if I'm wrong about this, because God knows,
Speaker 3: you know, I've confused fantasy in fact along the way.
Speaker 3: But I thought one of the things you did to
Speaker 3: really get Kind into the marketplace initially was that you
Speaker 3: went to either whole Foods or Starbucks, and you said
Speaker 3: to them, I will give you a certain time period
Speaker 3: of free product and if it does something for you,
Speaker 3: then we'll talk. If it doesn't, we want it. Was
Speaker 3: that true that I that I missed Jason.
Speaker 6: When I was getting started, I offered, you know, I
Speaker 6: would wash your car, personal massage services.
Speaker 5: I would do anything to get because Kind.
Speaker 6: Right now it's like pretty iconic and people connected it
Speaker 6: as a health snack part, but back then that category
Speaker 6: didn't exist.
Speaker 5: So when I was presenting.
Speaker 6: It to the buyers, even if they liked me, they're like,
Speaker 6: I don't know where to put this. So yes, I
Speaker 6: would offer them some free product or would I would
Speaker 6: take a lot of risks. But the cool thing about
Speaker 6: Kind is that once consumers would see it, they got
Speaker 6: it immediately, and they they were immediate. They became our
Speaker 6: engine or pros that our consumer was word of mouth
Speaker 6: and they would buy and recommend it to friends and gifted.
Speaker 4: What was the story is important because the name kind.
Speaker 4: First off, it's transparent packaging, which is interesting. You can
Speaker 4: see the knots, you can see the stuff that's in it.
Speaker 4: But also does it have to resonate with the consumer
Speaker 4: like the products that have a name that resonate kind
Speaker 4: already you feel something about it, there's an emotional connection
Speaker 4: to it, and then the marketing of that. How important
Speaker 4: is that.
Speaker 6: I think eventually that helped us, But it actually didn't
Speaker 6: start that way, Peter, because in my peace works years,
Speaker 6: I was so now with the concept of the mission
Speaker 6: that I talked all the time about our mission and
Speaker 6: I didn't talk enough about our products. When we launched Kind,
Speaker 6: we did name it Kind. When I met Jason, I
Speaker 6: was wearing a beard, but not as beautiful as the
Speaker 6: one he's having. It was a beard of mourning because
Speaker 6: I just I don't know, I remember the Jason. When
Speaker 6: I met to my dad had just passed the way,
Speaker 6: and so I was in mourning and I had a beard.
Speaker 6: And that's the year we launched Kind, and we named
Speaker 6: it Kind partly after my father was in spite of
Speaker 6: what he went through in the Holocaust, he was the
Speaker 6: kindest man and everywhere he went he just brought kindness
Speaker 6: to the world. And we wanted the brand to stand
Speaker 6: for kind to your body, kind to test taste buds,
Speaker 6: and kind to your world to use nutrition, nutrient danse
Speaker 6: ingredients that's kind of your body, to taste delicious and
Speaker 6: to try to be a positive force for humanity. But
Speaker 6: we didn't really emphasize that the brand was kind. But
Speaker 6: people didn't really understand the story. I didn't talk about
Speaker 6: what I just told you. All I talked about is delicious, delicious, helpful, delicious.
Speaker 6: And I didn't even talk because I was just I
Speaker 6: didn't have that many researchs. I just put it on
Speaker 6: the shelves people solid transparent packaging. What was driving ourselves
Speaker 6: initially was the hand crafted feel, and then people would
Speaker 6: try it. I'm like, wow, this is really I feel
Speaker 6: like I'm doing something kind to my body, like I'm
Speaker 6: meeting it. I can tell that there's no trend dense,
Speaker 6: I can tell that it's real, like it had more
Speaker 6: substance than any of the other competitive products that were
Speaker 6: living with sugar artificial ingredients. And it really was the
Speaker 6: product that drove ourselves the first many years. We only
Speaker 6: started talking because I think I overadjusted from the Piece
Speaker 6: Roop series. My lesson was don't talk so much about
Speaker 6: social media, but I think I overdid it, so we
Speaker 6: never talked about our social mission in our first years.
Speaker 5: We only started leaning into that more as we grew up.
Speaker 3: Kid the foundation start after the success of the of
Speaker 3: the Bars.
Speaker 6: The mission existed from the outset, but it was very
Speaker 6: interesting where we started the mission of the kind to
Speaker 6: the world. The way we manifested and it's almost embarrassing
Speaker 6: to share this used by us a monthly crew of
Speaker 6: six or ten people doing kind things for our community.
Speaker 6: So we would go and we were walk with umbrellas
Speaker 6: in the parking lot, but at one place because we're
Speaker 6: six people with that people, right, So when we wanted
Speaker 6: to do conductivations, we were erry groceries for people for
Speaker 6: one place.
Speaker 5: One location. It was not scalable.
Speaker 6: And as we started thinking about I'm trying to remember
Speaker 6: was the magical moment that brought me to think this,
Speaker 6: But I realized that the people that are buying our
Speaker 6: products are very fortunate. They they they will get more
Speaker 6: out of doing the kind thing than receiving the kind tables.
Speaker 6: What's magic all about kindness is that it just increases happiness.
Speaker 6: Because if I don't kind that for you, you feel
Speaker 6: good about it, but I feel even better because I
Speaker 6: feel better about myself. And when I had that insight,
Speaker 6: when I started thinking, I'm like, wow, what if instead
Speaker 6: of us getting somebody's groceries. What if we invite our
Speaker 6: community to be part of becoming ambassadors of kindness. And
Speaker 6: that's when it clicked that we started doing activations where
Speaker 6: would give up cards that if I did a kind
Speaker 6: act for you, then it was to pass it on,
Speaker 6: and you doing kind of passed on. And we started
Speaker 6: doing a ton of activations something called kind causes, but
Speaker 6: a bunch of things where it was all of our
Speaker 6: community doing the kind thats for others.
Speaker 5: And then what would happen is if everybody.
Speaker 6: Joined forces and trigger over a million kind ducks in
Speaker 6: a particular activation, then it would trigger a big kind
Speaker 6: act from us. We would clean up the beach or
Speaker 6: give a million kind bars to veterans and people that
Speaker 6: are serving our communities. Or we would figure the small
Speaker 6: kinds from all of us woul trigger every kind that
Speaker 6: but the magical moments where we realize that the movement,
Speaker 6: the kind movement, and the kind foundation was about also
Speaker 6: leashing the kindness that is inside all over.
Speaker 4: So I'm curious, having had I had an advertising background
Speaker 4: before I went into broadcasting. When you're talking and you're
Speaker 4: coming up with these ideas, ambassador, I'm going to do
Speaker 4: that is it a singular thing where you're going, No,
Speaker 4: I get this and I'm sticking to my vision and
Speaker 4: I'm right. Or are you getting input from people and
Speaker 4: how do you keep it from getting diluted?
Speaker 5: Yeah, it's a beautiful question.
Speaker 6: First of all, when I started Piece Works, I was
Speaker 6: one person operation and I was literally right across from
Speaker 6: a trash compactor in a window as basement of my
Speaker 6: apartment building in Manhattan, and it was a makeshift table
Speaker 6: that one of those like Ricketty like temperate tables, and
Speaker 6: that's where I ran Piece Rocks out of and I
Speaker 6: learned the hard way to learn how to empower people
Speaker 6: attract people. By the time that I launched clients, I'm
Speaker 6: a little bit better at managing team members and empowering them.
Speaker 6: And certainly by the time that kind is striving, I'm
Speaker 6: an orchestra director, but I'm really just unlocking the best
Speaker 6: for my team. So truly, when things have really gone
Speaker 6: well for me, I am able to work with the
Speaker 6: most amazing people and when we're coming up with these ideas, whether.
Speaker 5: It's naming it kind Sasha Hair had an important role in.
Speaker 6: That the best of Peter is what you don't even
Speaker 6: remember who came up with the idea, because your brain,
Speaker 6: like we just there really is no pride of authorship?
Speaker 5: Is that how you said it?
Speaker 1: Like that?
Speaker 4: But that's really it's very interesting that you.
Speaker 6: Do need to know where you to northeast, right, and
Speaker 6: so there I would face pushback from some of my
Speaker 6: smartest team members are the ones that I have the
Speaker 6: most tension with. They used to think that I was
Speaker 6: too naive in challenging my community to elevate it, to
Speaker 6: do more kind stuff. And they're like, Daniel, we're selling
Speaker 6: health is not chill do it?
Speaker 5: What is you like? And so spiritual, just relaxed, dude.
Speaker 6: Like we're just selling health, is not stop making it
Speaker 6: so much changing the world. And I would like, well,
Speaker 6: but that's what gives me meaning, and we are going
Speaker 6: to challenge our community and the work with it was
Speaker 6: a little bit more authentically idealistic because I was driving that.
Speaker 3: Danny. In that answer, though, you touched on a thing
Speaker 3: that I think most people get crippled by. But it
Speaker 3: seems to empower you and I'd love to the extent
Speaker 3: you can to talk about it. You've had failures both
Speaker 3: in your business ventures and I know, I mean I
Speaker 3: don't want to call the One Voice movement a failure,
Speaker 3: but its goal was to empower Israelis and Palestinians to
Speaker 3: negotiate what is essentially their own terms for a two
Speaker 3: state solution. You know, I first went with you to
Speaker 3: Israel in Postan in the early nineties. We still don't
Speaker 3: have that solution. It is arguably a movement that has
Speaker 3: certainly not fully succeeded, if not failed. So how do you,
Speaker 3: whether it be in your social movement or in your
Speaker 3: business ventures. When you hit these bumps, you hit these
Speaker 3: these failures or these certainly setbacks, what gets you to
Speaker 3: move forward or do you? Is there ever a moment
Speaker 3: where you go, we have to surrender it. This is
Speaker 3: not going to work.
Speaker 5: Listen.
Speaker 3: When you hit these bumps, you hit these these failures
Speaker 3: or these certainly setbacks, what gets you to move forward
Speaker 3: or do you? Is there ever a moment where you go,
Speaker 3: we have to surrender it. This is not going to work.
Speaker 5: Listen. There's every day of my life.
Speaker 6: Moments when I feel like surrendering, every single day, and
Speaker 6: it's the same mission that keeps me going because there's
Speaker 6: no alternative but to win, Like there's the mission is
Speaker 6: what fuels me because the same things that make me
Speaker 6: so daunted and terrified are the same things that I'm like,
Speaker 6: we have to win.
Speaker 5: The stakes are very high. If I was just doing
Speaker 5: this to make.
Speaker 6: Another dollar, to sell another bar, yeah, maybe it would
Speaker 6: be easier to give up. But when you're trying to
Speaker 6: change the world for the better and to build bridges
Speaker 6: and to foster kindness and to inspire people to work together,
Speaker 6: and to help the relations and pastinions resolve this historic conflict,
Speaker 6: you can't give up.
Speaker 5: And what drives me is.
Speaker 6: The memory of what my father went through and the
Speaker 6: commitment to prevent that from happening again to others. And
Speaker 6: when you have something fueling you like that, you're unstoppable.
Speaker 6: The unfortun it can also yield you being stubborn in
Speaker 6: the face of challenges that sometimes might you know, I
Speaker 6: learned the hard way that grit is not enough.
Speaker 5: You also need wit.
Speaker 6: And what I look for in entrepreneurs and what I
Speaker 6: sometimes maybe need to do more of is be more
Speaker 6: self reflective, be more tough on myself and strategic, and
Speaker 6: hold myself and my projects to a higher standard in
Speaker 6: terms of like, like you know, after October seventh and
Speaker 6: the way that the anti Semitism and other films of
Speaker 6: hate have explored it all, and the even independent of that,
Speaker 6: all these a pressor versus victim, left versus right, black
Speaker 6: versus white, Drew versus Muslim, all these extreme frameworks of
Speaker 6: you know, you're either an a pressor or a victim,
Speaker 6: and you're born and a press sort of you lose
Speaker 6: your ability to be a protagonist in your own life.
Speaker 6: You're told that you're a victim, and you're told you're
Speaker 6: a person nothing that you can.
Speaker 5: Do can change, and that makes no sense. And we
Speaker 5: need to.
Speaker 6: Challenge these frameworks. This is the builder's movement, which is
Speaker 6: probably from everything I've done over the last thirty plus years.
Speaker 6: It's the lesson of how we need to replace all
Speaker 6: these odds versus them mentalities with a problem solving mindset
Speaker 6: and join together and figure out how to work through
Speaker 6: these things. And the challenges are epics. Social media contributes
Speaker 6: to all these divisive algorithms. Traditional media gets more ratings
Speaker 6: with more scandal. Politicians make more money raising money against
Speaker 6: driving wedges against one another, special interest or an interest.
Speaker 6: The problem is that we've been told that only we
Speaker 6: tried to believe those so Democrats think that these values
Speaker 6: are not shared by Republicans. Republicans think that these values
Speaker 6: are not chewed by Democrats. They think that thirty percent
Speaker 6: of the other side agree with as villars Worth. It's
Speaker 6: more like eighty percent. The biggest problem is that extremism
Speaker 6: begets extremism right. The more that we see on the
Speaker 6: other side an absolute enemy, the more that we then
Speaker 6: become extremists. And it's happening in America, it's happening in
Speaker 6: the world that we need to break the shackles of
Speaker 6: extremism and join us builders and start seizing back our lives.
Speaker 3: What's so fascinating? But first of all, you know, I
Speaker 3: love you, and I love the way you think, and
Speaker 3: I love the things you work on, and I'm so
Speaker 3: excited to be associated with them. But I wanted you
Speaker 3: to meet this guy because this guy who just told
Speaker 3: you all that is somehow a shark.
Speaker 4: So you know what's interesting, because it's hard after you
Speaker 4: talk about that to go to shark tank because it
Speaker 4: seems trivial. But what popped it to my head was ready,
Speaker 4: you're sitting with other shark builders and risk takers like
Speaker 4: you and have built portfolios, have you been surprised by
Speaker 4: anything you've learned in watching them and the questions they
Speaker 4: ask and where they go and how they do their
Speaker 4: business and how they live their lives, or what's the
Speaker 4: lesson learned from sitting there?
Speaker 5: Yeah, I absorbed so much. Oh my god, I have
Speaker 5: never told.
Speaker 6: You this one, Jason, and I think you'll appreciate this
Speaker 6: because when people ask me about my experience, I always
Speaker 6: come to this Siginfeld episode where Jason's acting as George Coustanza,
Speaker 6: and remember when he's driving in the car and then
Speaker 6: it's like somebody called them a stream or something retears like.
Speaker 5: Oh oh, I sort of come back with these returns, right, guys?
Speaker 6: He comes up with a comeback line a week later
Speaker 6: that literally happens to me on Shark.
Speaker 5: I am in the tank with.
Speaker 6: These sharks, and they are very witty and very fast,
Speaker 6: and invariably they've already done six seasons. Invariably a couple
Speaker 6: of days later, I'm like, oh my god, I should
Speaker 6: have responded to market.
Speaker 5: And I always think of Jason's two way.
Speaker 3: Two way just they just use Jerkstar every time Jerkstar call.
Speaker 3: But I wonder that was the line the jerkstar call.
Speaker 3: They're running out of you, so you can use that.
Speaker 3: Just bring it up at any time. You're the loss
Speaker 3: on that show.
Speaker 4: So when I'm sitting there, I'm yelling at the screen girl,
Speaker 4: let's propriet I can knock that office proprietary? Why are
Speaker 4: you investing in that? So somebody's picking your product? You
Speaker 4: don't know the world, their competition. You're not an expert
Speaker 4: in their world. How do you make a decision on
Speaker 4: the fly there?
Speaker 6: Yeah, super hard, and it's part of what makes it
Speaker 6: intellectually stimulating because you're right, this is real, You really
Speaker 6: are meaning them for the first time. You have no data.
Speaker 6: You can't be looking online for the competition, right, So
Speaker 6: in terms of the competition, you have to assume that
Speaker 6: there is competition, because it is a very efficient marketplace
Speaker 6: and there's always competition to everything. In fact, when the
Speaker 6: entrepreneur trads to claim that there's no competition, they already
Speaker 6: lose a creability.
Speaker 5: In this last part, when we record.
Speaker 6: In September, there was one entrepreneur that had to pitch something,
Speaker 6: and because I come from the food industry, based on
Speaker 6: his price structure, I could tell that he was on
Speaker 6: manufacturing himself that he was having a jar giant company manufacturer,
Speaker 6: and he was claiming.
Speaker 5: To be.
Speaker 6: The guy with control over all the persons, where he
Speaker 6: was just buying it like anybody could. So I deduced
Speaker 6: that and I used my experience to try to lose that.
Speaker 6: But in general, you just have to assume that there
Speaker 6: is competition, because that is so hard. You need to
Speaker 6: look at the attributes of the product and the marketplace,
Speaker 6: but more than they need to look at the attributes
Speaker 6: of the person. Are there creative thinker, they're thinking like
Speaker 6: a builder, the compassion or courageous, curious to the acknowledged mistakes,
Speaker 6: are the introspectives of the acknowledged failures.
Speaker 5: In the life of any entrepreneur, there's going to be
Speaker 5: ups and downs.
Speaker 6: And you need to learn how to pivot, how to
Speaker 6: react to things, how to not just have grit but
Speaker 6: also with and so and above all, you want to
Speaker 6: have a person that you enjoy helping because you really
Speaker 6: are going to be in the trenches with them when
Speaker 6: things go down, and you want to be helping people
Speaker 6: you enjoy. So for me, the most important thing is
Speaker 6: the character of the person.
Speaker 5: Are they authentic? Are they introspective?
Speaker 6: Do they have integrity if you have that, and another
Speaker 6: hard working and smart, because if they have those things,
Speaker 6: there's more likelihood that they'll be able to overcome the
Speaker 6: challenges they'll take.
Speaker 3: But the assess all that, and then, by the way,
Speaker 3: a hammock company.
Speaker 4: You got from that, a hammock company, a.
Speaker 6: Hammock and you know what's happening with a company you
Speaker 6: million dollars in revenues, yellow yellow leaf. It's not just
Speaker 6: a hammock company, it's a I think the hammock throne
Speaker 6: for me, is very disruptive. I actually don't think we
Speaker 6: have really tapped the potential because people have not sufficiently
Speaker 6: discovered the hammock thrown.
Speaker 5: Jason, you know what I'm talking about with the hammock thrown, and.
Speaker 3: I have a vague idea of it because you know,
Speaker 3: when I was just catching up on what you were doing,
Speaker 3: there was a little bit I watched a little bit
Speaker 3: of the episode with it. But it's how is it?
Speaker 3: How is it different from like a hammock?
Speaker 4: Yeah, because I've had bad experiences with regular hammocks as
Speaker 4: a child, where you roll out, you can't get.
Speaker 6: Why were you doing in the hammock? When I was
Speaker 6: living in Manhattan. I came back from Mexico and I
Speaker 6: wanted to install a hammock so reminded me of my childhood.
Speaker 6: And the building will let us because they didn't let
Speaker 6: you attach to the ceiling or dry something like it.
Speaker 6: The hammock throne provides you a solution because you don't
Speaker 6: need to attach it to the wall.
Speaker 5: And also the way it cradles you, it's it's, it's,
Speaker 5: it's it's.
Speaker 6: More enjoyable than a traditional hammock that goes long. It's
Speaker 6: more like a hamtick that goes wide, and it's just
Speaker 6: you have to experience and it's really you. You get kuns.
Speaker 6: You feel so comfortable. My kids and I love anytime
Speaker 6: you come to our house. Jason, you need to come
Speaker 6: visit one day. Will the place that everybody fights to
Speaker 6: sit down.
Speaker 3: In the heaven.
Speaker 4: You were a good salesperson for the hammock. I'll tell
Speaker 4: you that. Wow.
Speaker 3: Danny just going, we're ping ponging between your two your
Speaker 3: two lives. Can you briefly describe for people what the
Speaker 3: builder's movement is and what what your sort of immediate
Speaker 3: goals because I you know, I'm on the mailing list
Speaker 3: and I see all the online posts as well. But
Speaker 3: for people that don't know about the Builder's movement, can
Speaker 3: you can you sort of introduce it to.
Speaker 6: Them, Jason, When you and I started working on this
Speaker 6: stuff together over two decades ago, our goal was to
Speaker 6: bring American values of civility, kindness, respect to the world
Speaker 6: and to the Middle East, to help use ourselves stablish
Speaker 6: to bring people together.
Speaker 5: The opposite that's happened to your point about us failing.
Speaker 6: I mean, now the world over the last ten years
Speaker 6: has gotten more dangerous, more painful, and a lot of
Speaker 6: the values that I think are fundamental anchors of the
Speaker 6: American dream and spirit breathom democracy, rule of law, respect, kindnessability,
Speaker 6: which are essential to the function of our democracy. And
Speaker 6: so Builders as a global movement, where with the Foundation
Speaker 6: in the United States is trying to elevate the mindset
Speaker 6: of a builder. A builder's mindset is about having curiosity, compassion, creativity,
Speaker 6: and courage. The force sees of a builder's mindset. That
Speaker 6: means curiosity is not assuming that you have all the answers,
Speaker 6: unlike what your social media feed tells you, because your
Speaker 6: social media is just affirming your beliefs. It seems where
Speaker 6: you click and it gives you more of that, so
Speaker 6: you're not seeing the other side. But we all think
Speaker 6: we are under in the world. And so in the
Speaker 6: realms of education, in the realm of civility and civics,
Speaker 6: in the political space, and in the realm of media,
Speaker 6: we have builders' tools to try to empower people so
Speaker 6: that they can not tell them what to think, but
Speaker 6: help them how to think. We're trying to increase the
Speaker 6: value of being a builder because right now the media
Speaker 6: just the spotlight on the most divisive people. And so
Speaker 6: you know who Maltretailer Green is, you know who AOC is,
Speaker 6: you know who RESO like is. But guess what when
Speaker 6: the media tells you we're just doing our job, that's
Speaker 6: bs the media is also just weaponizing all of us.
Speaker 4: Absolutely. We had a guest on a while ago who said,
Speaker 4: I'm trying to figure out an algorithm because we know
Speaker 4: that anger now engaged, it's the best engagement, and that's
Speaker 4: why everybody's using anger and clickbaiting. He said, wouldn't it
Speaker 4: be great if we could find something to displace anger
Speaker 4: that was just as strong and effective. Is anybody looking
Speaker 4: at it? Is anybody trying to the only hope is
Speaker 4: your guy next to you. Humor.
Speaker 6: Humor is the only power that can defeat, the only
Speaker 6: thing that travels better than hate. It's not love, because
Speaker 6: love sometimes is boring. Humor travels really, really well. So
Speaker 6: I think we need humor to win.
Speaker 3: This is why I love this man. This is why
Speaker 3: I have followed him anywhere he wants to.
Speaker 4: You know what, It's funny too with a guy like him.
Speaker 4: You're worth a lot of money, You've got a lot
Speaker 4: of success. You don't need to do this, you don't
Speaker 4: need the aggravation. You don't need to push back. You
Speaker 4: don't know, but you do it because you feel a
Speaker 4: responsibility to do it, like you have to do it.
Speaker 4: I have to get up in the morning because let
Speaker 4: me ask your question.
Speaker 6: Looking at Jason like you don't feel every fivenues the
Speaker 6: need to just hog that beard, and just like he
Speaker 6: looks so I want to hug him, and I just
Speaker 6: want to to share.
Speaker 4: It's thirty plus years and I have no interest in
Speaker 4: touching him at all.
Speaker 3: You want to drug it, that's up the way.
Speaker 4: You've got a lot of test more testos run and
Speaker 4: I thought you would have this point to tell you
Speaker 4: the truth it's a pro.
Speaker 7: It's liquor, pro liquor. It's great that we ended. After all,
Speaker 7: it's touched you. You see, you created a bond. She
Speaker 7: wants to see me touch you. And now we're out.
Speaker 4: He created a bond. That's how you're going. We wait,
Speaker 4: we made a bridge.
Speaker 3: It is my love to your family, Stay well and truck.
Speaker 4: Kick fight on season sixteen.
Speaker 5: Thank you guys.
Speaker 3: So that's my friend, my friend, personal friend of mine,
Speaker 3: Daniel Levetsky.
Speaker 4: Yeah, he's an interesting, an interesting, amazing guy and I
Speaker 4: can't wait to see him on Shark Tank. He's really
Speaker 4: smart and watched the I.
Speaker 3: Got to tell you. On top of everything else, you
Speaker 3: can hear his accent. He's born in Mexico and he
Speaker 3: speaks I think seven or nine different languages. I've been
Speaker 3: in a room with him, whether her five languages, flying,
Speaker 3: and he's listening and interpreting everything for me, I.
Speaker 4: Don't understand in the hours, the time in the day.
Speaker 3: Well, you know, that's the first time I've heard that
Speaker 3: he has been diagnosed with ADHD, which in some ways
Speaker 3: makes no sense given what we've learned about that that
Speaker 3: he is able to keep that many emotional and intellectual
Speaker 3: balls and the energy for those things juggling at the
Speaker 3: same time. It's pretty extrended because we were just saying,
Speaker 3: you know, I think I'm smart. I think I'm enthusiastic.
Speaker 3: I think I am a go getter. But I couldn't
Speaker 3: do what he's doing.
Speaker 4: I can't do I get up in the morning and
Speaker 4: go I gotta go to the bathroom. Then I gotta
Speaker 4: take a shower, I gotta go to the bank, I
Speaker 4: gotta take a nap around three off to take an
Speaker 4: that from these guys are built different. They're built totally differently,
Speaker 4: and they work at a different rpm, and their brain
Speaker 4: works at a different rpm. Because just to absorb the
Speaker 4: knowledge and the info is it's a different star I
Speaker 4: don't even understand.
Speaker 3: And the work doing around the world is extraordinary.
Speaker 4: In folks.
Speaker 3: If you do go to starts with us dot org
Speaker 3: or builders dot org, you can see the mission statements.
Speaker 3: Mister Hunt, welcome back, my god, where if I been? Yeah,
Speaker 3: anything extraordinary? Pop out at you with our visit with
Speaker 3: mister Lebtski.
Speaker 1: Kindness, to be honest with you, kindness. It worked.
Speaker 8: It's a delicious bar and I think it's a it's
Speaker 8: a great way to conduct ourselves. And I was just
Speaker 8: sort of coming up with a bunch of ways that
Speaker 8: actually we could be kinder to each other on a
Speaker 8: really micro level.
Speaker 4: All right, the public of general or the three of us.
Speaker 8: Oh no, I mean, Peter, you don't leave your house, right,
Speaker 8: So I mean.
Speaker 4: Okay, I just to clarify, okay, yeah, yeah, yeah, yeah,
Speaker 4: this is general normal normal. Yeah.
Speaker 8: Yeah, holding the door, Holding the door for someone right,
Speaker 8: doesn't need to be of a gender or anything like that, you.
Speaker 1: Know, hold the door. Yeah.
Speaker 8: Compliments, just ice, you know, compliments are nice descent.
Speaker 1: People feel good.
Speaker 3: It's a little something, you know, you say, hey, you
Speaker 3: look great today. Oh I didn't look good yesterday. I mean,
Speaker 3: everything is a little triggery. But but I hear what
Speaker 3: you're saying.
Speaker 4: Shoes, shoes goes down your ship.
Speaker 1: What great? Everyone loves a shoe.
Speaker 4: Comp you bet, David, No, he knows that everyone loves
Speaker 4: the shoe. Who doesn't love sho Okay about picking up litter?
Speaker 8: Right, you're walking by, you're seeing something that's floating.
Speaker 3: I don't know where that's been. I don't know where
Speaker 3: that's been. I don't if maybe if I if I
Speaker 3: have a stick, the one I'm not with my bare hands.
Speaker 1: About volunteering. Do a volunteering at the.
Speaker 4: Local problem with that? He problem one of you for
Speaker 4: all the problem.
Speaker 3: You know the kind of people that volunteer. You don't
Speaker 3: want to be with those people. And none of them
Speaker 3: have nice shoes. None of the volunteers shoes, and they
Speaker 3: litter by the way. Okay, correct, that's actly true. Volunteers
Speaker 3: go for would changing the world in the positive?
Speaker 8: Well, how about this, when you're at your local coffee
Speaker 8: retailer and unrecognizable give.
Speaker 1: It, give her little extra tip.
Speaker 3: I'm a big tipper. You remember the guy from the
Speaker 3: tip episode that we did, Yes, yeah, yeah, I always
Speaker 3: I am. I am making up for underwing tipping over
Speaker 3: the when he told me, I always thought twenty percent
Speaker 3: was a good deal. So if I left twenty five percent,
Speaker 3: I'm a big shot. He says to me, No, it's
Speaker 3: thirty percent, and I go, I've.
Speaker 4: Been under wait additional celebrity sif so yeah, yeah, okay.
Speaker 3: Yeah, no, I've been. I've been. I've been over compass.
Speaker 4: And you want to say the person, here's a forty
Speaker 4: percent tip and nice shoot, yeah, nice shoes.
Speaker 3: That's right?
Speaker 1: Yeah, And how about this for my last one. Be
Speaker 1: kind to yourself.
Speaker 3: Oh that's very nice.
Speaker 4: How do I do that?
Speaker 1: I don't know, right, but it's it says here.
Speaker 3: That's what Chad Chept told me.
Speaker 4: Boy, you work with you work your fingers to the bone.
Speaker 4: Yeah Chept, Yeah.
Speaker 3: I know, look almost count almost And you.
Speaker 4: Know what before you go to let chat GPT know
Speaker 4: they did a good judge, you say, and nice pants. Yeah.
Speaker 3: But another one thing I disagree with Daniel one thing.
Speaker 3: Can you figure out what it is? One thing you
Speaker 3: dis I actually do disagree with you.
Speaker 4: I'm wary. Go ahead.
Speaker 3: He really believes that humor could be a tool to
Speaker 3: bridge the divide between people, and I think humor is
Speaker 3: so subject. What's funny to you is not funny to them,
Speaker 3: is not funnier to her or to him or It's
Speaker 3: the greatest line about humor I ever heard. I think
Speaker 3: it was Dennis Miller who said it. He said, you know,
Speaker 3: it's a sense of humor, not a science. It's this
Speaker 3: vague sensibility that what I'm about to say might be
Speaker 3: amusing to you. It's not, you know, And if I
Speaker 3: miss it's not because I'm an ass, It's because I
Speaker 3: don't know. You know, and I always worry that, you know,
Speaker 3: in the attempt to engage somebody to laugh about our
Speaker 3: find out you step on something that you didn't.
Speaker 4: We got to work at something to replace humor instead.
Speaker 3: Yeah, yeah, let's ask chat GP.
Speaker 4: That's gonna that's what's gonna play. Chat CHEPT help us
Speaker 4: out here, help us out?
Speaker 3: Do you know it takes a bottle?
Speaker 4: What did you tell me we're going to do an episode? Okay?
Speaker 4: How much I don't want to to get one one all?
Speaker 4: Blow your mind? How much? Be so exciting?
Speaker 3: My future of our podcast is going where no man
Speaker 3: has gone before.
Speaker 4: Decent sneakers.
Speaker 3: Thank you very mu much. I appreciate that. And you,
Speaker 3: by the way, the hair looks great sneakers. I'm not
Speaker 3: those look like they're sneakers.
Speaker 4: They are white snakers and they won't be that way
Speaker 4: in three weeks. Of course.
Speaker 3: That's why I never buy white. Why would you buy
Speaker 3: white by black? They look like exactly the way they do.
Speaker 3: I had to shoes a big compliment.
Speaker 2: All right, take care, bye, good luck to you know,
Speaker 2: really as another episode if really no really, he comes
Speaker 2: to a close.
Speaker 1: I know you're wondering, what is the.
Speaker 2: Most successful product to come out of the Shark Tanks show. Well,
Speaker 2: I'll give you the retail details in a moment, but
Speaker 2: first let's thank our guest to Daniel Lubetski. You can
Speaker 2: follow Daniel on Instagram, TikTok, Facebook, and x where he
Speaker 2: is at Daniel Lubetski. On YouTube, he is at Daniel
Speaker 2: Lubetski Official. His website is Daniel Lubetski dot com, and
Speaker 2: find out more about his social outreach efforts at Buildersmovement
Speaker 2: dot org. Really find all pertinent links in our show notes,
Speaker 2: our little show hangs out on Instagram, TikTok, YouTube, and
Speaker 2: threads at really No Really podcasts, and of course you
Speaker 2: can share your thoughts and feedback with us online at
Speaker 2: reallynoreally dot com. If you have a really some amazing
Speaker 2: fact or story that boggles your mind, share it with
Speaker 2: us and if we use it, we will send you
Speaker 2: a little gift. Nothing life changing, obviously, but it's the
Speaker 2: thought that count. Check out our full episodes on YouTube,
Speaker 2: hit that subscribe button and take that bell. So here
Speaker 2: updated when we release new videos and episodes, which we
Speaker 2: do each Tuesday. So listen and follow us on the
Speaker 2: iHeartRadio app, Apple podcasts or wherever you get your podcasts.
Speaker 2: And now the answer to the question what is the
Speaker 2: most successful product to come out of Shark Deak, Well,
Speaker 2: there's been quite a range of successes. Dude Wipes are flushable,
Speaker 2: biodegradable personal wipes. Mark Cuban owns twenty five percent of
Speaker 2: that company with sales of three hundred and forty one million.
Speaker 2: Scrub Daddy is a reusable dish sponge that gets ferm
Speaker 2: and cold water and soft and warm. Lori Greener has
Speaker 2: twenty percent of that company with sales of nine hundred
Speaker 2: and twenty six million. But the most successful of them
Speaker 2: all is Bomba Sucks. Founders David Heath and Randy Goldberg
Speaker 2: formed the company with the mission that for every purchased item,
Speaker 2: they would also donate one item to organizations that help
Speaker 2: the homeless. Having learned that socks were one of the
Speaker 2: most requested items by the homeless community, they began then
Speaker 2: and have expanded to include underwear, t shirts, and slippers
Speaker 2: as well. Shark Damon John invested a mere two hundred
Speaker 2: thousand dollars for seventeen point five percent of the company,
Speaker 2: and we have to assume that investment paid off, as
Speaker 2: the company has enjoyed one point three billion in sales
Speaker 2: and donated over one hundred.
Speaker 1: And forty million items. Really no, really.
Speaker 5: Really no really
Speaker 2: Really no really his production of iHeartRadio and Blase Entertainment