WEBVTT - Shark Tank’s KINDest Shark 0:00:03.760 --> 0:00:04.720 Now Really. 0:00:06.760 --> 0:00:11.479 Really, now really Hello and welcome to Really No Really 0:00:11.520 --> 0:00:14.000 with Jason Alexander and Peter Tilden, who remind you that 0:00:14.040 --> 0:00:17.480 subscribing to our show is just good business. And speaking 0:00:17.560 --> 0:00:21.440 of good business, Daniel Lubetski is a self made billionaire 0:00:21.480 --> 0:00:26.920 whose fortune was earned with one overriding agenda to foster connection, understanding, 0:00:27.120 --> 0:00:31.120 and most importantly, kindness between people who are in conflict 0:00:31.160 --> 0:00:34.400 with each other. His best known success would undoubtedly be 0:00:34.640 --> 0:00:38.199 Kind Snacks, the nutrition company that leads the market in 0:00:38.320 --> 0:00:41.000 nutritional bars and snack items around the world. 0:00:41.479 --> 0:00:43.000 Today, he discusses how he. 0:00:43.040 --> 0:00:46.120 Almost made a two hundred million dollar mistake, what it 0:00:46.159 --> 0:00:48.680 took to make Kind a successful brand, and his new 0:00:48.680 --> 0:00:51.839 efforts to empower people to work across social divides and 0:00:51.880 --> 0:00:55.840 to create lasting relationships. But what fascinates us most is 0:00:55.920 --> 0:00:59.000 how a man devoted to kindness became the newest member 0:00:59.000 --> 0:01:01.480 of NBC's notorious shark Tank. 0:01:01.920 --> 0:01:04.520 Really No Really, Now Here are. 0:01:04.400 --> 0:01:07.559 Two guys that even sharks swim away from in fear 0:01:08.120 --> 0:01:10.680 or possibly just disinterest, Jason and Peter. 0:01:12.240 --> 0:01:16.120 So today on our show, we're going to talk to 0:01:16.240 --> 0:01:23.520 somebody who's one of my hero Why are you singing? Well, heroics. 0:01:23.560 --> 0:01:25.560 I was gonna use a heroic theme. I couldn't think 0:01:25.560 --> 0:01:30.200 of any but a he no censor, right, that's a song. 0:01:30.640 --> 0:01:32.640 You can't do any songs though, because how many bars 0:01:32.680 --> 0:01:33.640 is it before you get charged? 0:01:33.680 --> 0:01:34.280 I think it's eight? 0:01:34.680 --> 0:01:37.160 You know it would we would have to cancel our 0:01:37.200 --> 0:01:38.280 future episodes for. 0:01:38.959 --> 0:01:41.520 Via Laurian David. We pay the royalty on the on 0:01:41.560 --> 0:01:43.920 the eight bars, and then we hang up the podcast. 0:01:43.920 --> 0:01:46.680 You're in FID You're going you sing seven bars of 0:01:46.760 --> 0:01:49.600 that podcast good night, right good on more episodes show. 0:01:50.000 --> 0:01:51.320 He's a hero because. 0:01:51.040 --> 0:01:54.800 He's a hero of mine. Because you'll you'll see when 0:01:54.840 --> 0:01:57.000 you talk to him. I mean, he's fascinating for a 0:01:57.080 --> 0:02:01.480 number of reasons, and he's only recently become sort of 0:02:01.520 --> 0:02:03.320 a big figure in the public eye because he's the 0:02:03.360 --> 0:02:06.040 newest shark on shark I want to talk. 0:02:05.880 --> 0:02:09.600 To him as well. Really know, really, year sixteen, you've 0:02:09.600 --> 0:02:12.920 replaced Mark Cuban on Shark Tank, which is a show. 0:02:12.960 --> 0:02:14.840 I gotta tell you, I don't think you noticed about me. 0:02:15.120 --> 0:02:16.680 So on the weekend, like when I'm working, I like 0:02:16.720 --> 0:02:19.640 having something in the background. Yeah, twenty four to seven 0:02:19.720 --> 0:02:22.359 Shark Tank is on, so I can look up and go, no, 0:02:22.639 --> 0:02:25.960 why are you investing in that? That's not proprietor he's 0:02:26.080 --> 0:02:26.680 lying to you. 0:02:27.800 --> 0:02:31.360 Fascinating, Yeah, you're interested in him because Danny's had a 0:02:31.440 --> 0:02:33.920 fascinating journey through business where that has led him to 0:02:34.760 --> 0:02:38.280 become the newest shark, I totally self made guy who's 0:02:38.280 --> 0:02:41.760 a multi billionaire at this point. I am fascinated by 0:02:41.800 --> 0:02:45.360 him because here's a guy who is the newest shark 0:02:45.680 --> 0:02:50.280 on Shark Tank, whose entire journey through life and business 0:02:50.800 --> 0:02:55.000 has been about fostering connection and understanding and kindness between 0:02:55.040 --> 0:02:59.519 people who are in conflict. So he uses business to 0:03:01.560 --> 0:03:04.800 real and lasting relationships between people who do not not 0:03:04.960 --> 0:03:08.359 just necessarily get along. And my journey through life with him, 0:03:08.360 --> 0:03:10.799 my association to him has been through that. But it's 0:03:10.800 --> 0:03:12.760 fascinating to me that that kind of guy is. 0:03:13.280 --> 0:03:15.239 He's the newest Shark. And one of the things he 0:03:15.280 --> 0:03:19.000 said he had to learn is to interrupt, to cut 0:03:19.000 --> 0:03:21.320 through because because it's a really competitive show. So I 0:03:21.320 --> 0:03:23.440 have because I'm an uber fan of that show, and 0:03:23.600 --> 0:03:26.440 as are many people, because it's sixteen seasons, and also 0:03:27.280 --> 0:03:30.600 I try not to waste my time watching I like documentaries, 0:03:30.639 --> 0:03:33.040 I like stuff where I can learn. I love watching 0:03:33.080 --> 0:03:36.160 guys who are successful take me through a process of 0:03:36.200 --> 0:03:39.600 why something will work, how they think, and what they do. 0:03:39.720 --> 0:03:42.440 So I also want to find out the vetting process 0:03:42.480 --> 0:03:44.920 that they do, because you only got X amount of 0:03:44.920 --> 0:03:46.000 time to pick whether. 0:03:46.160 --> 0:03:48.920 I'm sure it started before these guys make their little or. 0:03:48.960 --> 0:03:51.400 Maybe, and they do a lot in a day they do, 0:03:51.760 --> 0:03:53.560 so I want to find out a bunch about that 0:03:53.600 --> 0:03:56.040 which will tell me a lot about him. 0:03:56.160 --> 0:03:57.680 So let me tell you about them for those of 0:03:57.720 --> 0:03:59.720 you who only know him as a shark, he is 0:03:59.720 --> 0:04:03.040 the new member of Shark Tank. Daniel Lobetski is a 0:04:03.080 --> 0:04:06.440 self made billionaire founded Kind Snacks if you eat the 0:04:06.520 --> 0:04:08.680 Kind Bars. He founded that in two thousand and four, 0:04:09.200 --> 0:04:11.520 sold it off to Mars in twenty twenty. He is 0:04:11.560 --> 0:04:14.840 also the founder of the Builder's Movement, a civic initiative, 0:04:15.240 --> 0:04:18.240 and the investment company Comino Partners and Listen to this 0:04:18.279 --> 0:04:21.440 business resume. In ninety four. Nineteen ninety four, he created 0:04:21.480 --> 0:04:26.560 peace Works, Inc. A not only for profit business pursuing 0:04:26.640 --> 0:04:30.000 peace and profit. He started connecting businesses and working people 0:04:30.000 --> 0:04:33.400 from countries in conflict and building bridges through business venture. 0:04:33.520 --> 0:04:36.320 Two thousand and two, he co founded the One Voice Movement. 0:04:36.360 --> 0:04:40.200 That's how I met, an international grassroots effort to amplify 0:04:40.240 --> 0:04:43.920 the voices of moderate Israelis and Palestinians seeking to end 0:04:43.920 --> 0:04:47.560 their conflict. Two thousand and three, he was concerned about 0:04:47.640 --> 0:04:50.720 unhealthy snacking choices and the rise of obesity and diabetes, 0:04:50.920 --> 0:04:54.800 so he launched Kind Snacks. By twenty fifteen, Kind was 0:04:54.839 --> 0:04:57.919 the fastest growing snack company in the US. He also, 0:04:57.960 --> 0:05:02.599 in twenty fifty fifteen created Pataco, a video conferencing and 0:05:02.760 --> 0:05:06.919 digital learning platform that connects classrooms around the world to 0:05:06.960 --> 0:05:10.960 help kids explore their similarities and differences. In twenty eighteen, 0:05:11.000 --> 0:05:15.640 he established Equalibra Partners, the firm back's entrepreneur run businesses 0:05:15.680 --> 0:05:19.880 that offer package goods to consumers. In twenty twenty one, 0:05:19.920 --> 0:05:22.360 he launched Another Thing I'm part of Starts with Us, 0:05:22.760 --> 0:05:26.080 a movement to foster and embrace diversity of thought and 0:05:26.160 --> 0:05:29.839 techniques for better communication and cooperation among people of different backgrounds, 0:05:30.160 --> 0:05:33.760 and that has gone into an initiative called Builders, the 0:05:33.800 --> 0:05:36.960 Builders Movement, which seeks to encourage people to work together 0:05:37.320 --> 0:05:38.800 and reduce polarization. 0:05:39.200 --> 0:05:41.120 So he tells me what I learned about him? This 0:05:41.160 --> 0:05:42.480 guy can't hens it's still for me. 0:05:42.800 --> 0:05:45.279 He can't sit still. He's got a gorgeous family, he 0:05:45.400 --> 0:05:49.200 speaks five to six seven languages, and he is truly, 0:05:49.279 --> 0:05:52.279 truly one of my personal heroes. This is a guy 0:05:52.600 --> 0:05:54.840 I love and admire and look up to. So look 0:05:54.839 --> 0:05:56.799 at that he showed up. He's a very big, important 0:05:56.800 --> 0:05:57.840 person and he showed up. 0:05:58.160 --> 0:06:00.599 I always shaw for Jason Alexander. 0:06:00.680 --> 0:06:03.839 Wherever he tells me, say that that's the kind of 0:06:03.920 --> 0:06:05.800 do you show up for a businessman? You show up 0:06:05.800 --> 0:06:06.840 early or just on time. 0:06:08.440 --> 0:06:09.640 It depends who you ask. 0:06:09.720 --> 0:06:11.920 If you ask my team, they will start telling you 0:06:11.960 --> 0:06:15.760 that I'm the worst of time management. Wow, But I 0:06:16.600 --> 0:06:20.120 I think I'm very part of myself pretty well. 0:06:20.240 --> 0:06:21.479 So there's a first disconnect. 0:06:21.520 --> 0:06:23.240 Okay, I can tell you he has to be good 0:06:23.240 --> 0:06:26.760 at time management because he judges it, juggles nineteen different 0:06:26.880 --> 0:06:29.280 you know, branches of a career and interest at any 0:06:29.279 --> 0:06:30.400 given time between family. 0:06:30.400 --> 0:06:34.800 I'm very productive, Jason, but I do struggle with especially 0:06:34.920 --> 0:06:37.800 the first meeting. When I was running time full time 0:06:37.920 --> 0:06:40.720 and I was working, I was sleeping four or five 0:06:40.760 --> 0:06:42.520 hours a day and working really, really hard. 0:06:43.240 --> 0:06:46.000 Nobody wanted to be the first meeting because. 0:06:45.720 --> 0:06:49.160 I would hits. I would step up till two, three, 0:06:49.240 --> 0:06:51.400 four him in the morning checking emails. Then at eight 0:06:51.440 --> 0:06:55.479 am I would hit snows and then once you start late, 0:06:55.680 --> 0:06:59.680 it continues. I think I've gotten better as I've grown older, 0:06:59.680 --> 0:07:05.240 but it's time management is an issue. And I just 0:07:05.400 --> 0:07:08.600 learning the last couple of years that I have ADHD 0:07:08.920 --> 0:07:14.280 and people like me don't have the spatial temporal abilities 0:07:14.280 --> 0:07:16.480 that Like my wife, she's like, Okay, you're going to 0:07:16.520 --> 0:07:18.120 pick up these one of these, I'm going to pick 0:07:18.160 --> 0:07:21.119 up these, Like how did you do that? Like land 0:07:21.160 --> 0:07:25.080 the planes that I don't have. I think something is 0:07:25.120 --> 0:07:28.920 going to take me five minutes. That takes me fifteen minutes. 0:07:29.000 --> 0:07:32.440 And I just don't have the ability to properly judge that. 0:07:32.760 --> 0:07:35.280 If we say be there at four pm, I show 0:07:35.360 --> 0:07:38.239 up in the parking lot at four pm, and then 0:07:38.440 --> 0:07:39.840 I didn't think that I needed. 0:07:39.640 --> 0:07:44.160 To show secure. Yeah, we did the whole thing on ADHD. 0:07:44.200 --> 0:07:47.880 It's a superpower. So how many right now? I listed 0:07:47.960 --> 0:07:51.040 all your credits coming up to this moment, but between 0:07:51.120 --> 0:07:54.520 the organizations that you sort of run or have a 0:07:54.560 --> 0:07:58.440 significant participation in and the numbers of companies as well 0:07:58.480 --> 0:08:02.520 as Shark Tank, how many active ventures are you working 0:08:02.560 --> 0:08:04.280 on now. 0:08:06.200 --> 0:08:09.120 I'm embarrassed. I couldn't. I don't ever think about it 0:08:09.120 --> 0:08:10.760 that so I couldn't give you the number. 0:08:10.960 --> 0:08:15.280 But it's more than five, right, there's like at least dozens. 0:08:15.360 --> 0:08:19.920 If you think about the portfolio companies or the things 0:08:19.920 --> 0:08:23.640 that we've incubated, and all the foundations who started it. 0:08:23.640 --> 0:08:27.400 It's a ton of things. But that's not necessarily a 0:08:27.480 --> 0:08:30.640 superpower or something to be proud. Sometimes you spread yourself 0:08:30.640 --> 0:08:33.840 to thin, but I've been fortunate to be able to 0:08:34.080 --> 0:08:36.320 get a couple that have skilled up. 0:08:36.760 --> 0:08:39.319 Let's start with kind for just one second because I'm fascinated, 0:08:39.360 --> 0:08:41.840 and this leads into Shark Tank and entrepreneurship in a 0:08:41.840 --> 0:08:45.000 bigger way. You started in college, you started a business, 0:08:45.040 --> 0:08:47.760 so you're always entrepreneur. Your dad was in business. I understand. 0:08:48.040 --> 0:08:49.480 When I was eight years old, I started. 0:08:50.600 --> 0:08:52.080 I started business Ason and. 0:08:52.120 --> 0:08:53.240 Our fellow magicians. 0:08:53.240 --> 0:08:55.920 When I was eight years old, I started doing magic 0:08:55.960 --> 0:08:57.960 shows and nobody really wanted to attend. 0:08:58.080 --> 0:08:59.199 But that's how it started. 0:08:59.640 --> 0:09:01.360 Why we're both successes today. 0:09:01.440 --> 0:09:04.720 Nobody cared about our metrics so but sure so, kind 0:09:04.720 --> 0:09:07.280 bar you saw that there was a need, there's an obesity. 0:09:07.320 --> 0:09:09.560 You saw that there was a space in the market 0:09:09.600 --> 0:09:13.559 for that. To launch a food product is so complicated, 0:09:14.080 --> 0:09:17.720 and how do you even gauge number one, that it's 0:09:17.720 --> 0:09:20.199 the right product at that time and get investment, and 0:09:20.240 --> 0:09:21.959 then number two, how do you keep it? I mean 0:09:22.080 --> 0:09:25.640 it's still today out there, very successful with a lot 0:09:25.640 --> 0:09:30.079 of competition. You bought the company back from the initial 0:09:30.120 --> 0:09:34.360 investors because you bet on the future. What information do 0:09:34.480 --> 0:09:37.080 you have that you said, I'm sure this is going 0:09:37.160 --> 0:09:39.360 to go ahead and grow. I'm so invested in this 0:09:39.480 --> 0:09:42.360 because of what is it gut? Or is are there 0:09:42.400 --> 0:09:44.360 metrics do you look at and you go, I can 0:09:44.400 --> 0:09:45.160 tell how to grow this? 0:09:45.640 --> 0:09:49.960 Well, in my case, Peter, it was pagers of mistakes 0:09:50.000 --> 0:09:54.600 and lessons because when I met Jason more than two 0:09:54.640 --> 0:09:58.760 decades ago, I was running a company called piece Works 0:09:58.880 --> 0:10:01.920 that was trying to promote peace through business and with 0:10:02.120 --> 0:10:05.160 ventures in the Middle East between Israelis, Palestinians, Judaine as 0:10:05.200 --> 0:10:09.360 Egyptian serfs and an Indonesian venture, a Sri Lanka adventurer, 0:10:10.320 --> 0:10:12.960 South African venturer, a Mexican venture but always u seeing 0:10:13.080 --> 0:10:16.800 business as a force for bringing neighbors together. It ended 0:10:16.840 --> 0:10:20.680 up becoming a food company and I would make so 0:10:20.800 --> 0:10:23.880 many mistakes, like it was two steps forward, two steps backward, 0:10:24.679 --> 0:10:28.240 And after ten years of all of these mistakes, I 0:10:28.240 --> 0:10:33.080 had the idea for a product that became Kind because 0:10:33.200 --> 0:10:37.760 I myself was either sitting on my desk till two 0:10:37.800 --> 0:10:41.959 am in the morning working or presscrossing the country selling 0:10:41.960 --> 0:10:44.719 our products and not having a healthy snack that I 0:10:44.720 --> 0:10:47.240 could feel good about eating on the go or when 0:10:47.240 --> 0:10:48.880 I was in my desk, and I had the idea 0:10:49.360 --> 0:10:54.280 for what became Kind, and then Kind benefited from all 0:10:54.360 --> 0:10:56.320 of the lessons of ten years of mistakes. So in 0:10:56.360 --> 0:10:59.719 my case, what I had was pattern recognition, developed a 0:11:00.120 --> 0:11:04.600 little stupid things of thin years, But then that served 0:11:04.640 --> 0:11:07.559 me very well because you have to be disciplined. Then 0:11:07.600 --> 0:11:10.360 you have to be true to the brand, to be 0:11:11.760 --> 0:11:13.720 focused in terms of setting clear guards. 0:11:13.880 --> 0:11:15.720 Everything I hadn't done at Peace Worlds. 0:11:16.040 --> 0:11:18.680 But here's here's one of the things. I don't know, Danny, 0:11:18.920 --> 0:11:21.120 correct me if I'm wrong about this, because God knows, 0:11:21.520 --> 0:11:24.320 you know, I've confused fantasy in fact along the way. 0:11:24.559 --> 0:11:27.120 But I thought one of the things you did to 0:11:27.320 --> 0:11:32.199 really get Kind into the marketplace initially was that you 0:11:32.280 --> 0:11:35.360 went to either whole Foods or Starbucks, and you said 0:11:35.360 --> 0:11:38.320 to them, I will give you a certain time period 0:11:38.400 --> 0:11:41.440 of free product and if it does something for you, 0:11:41.480 --> 0:11:43.920 then we'll talk. If it doesn't, we want it. Was 0:11:43.920 --> 0:11:45.920 that true that I that I missed Jason. 0:11:46.000 --> 0:11:48.679 When I was getting started, I offered, you know, I 0:11:48.679 --> 0:11:52.599 would wash your car, personal massage services. 0:11:52.640 --> 0:11:56.160 I would do anything to get because Kind. 0:11:56.440 --> 0:12:00.120 Right now it's like pretty iconic and people connected it 0:12:00.120 --> 0:12:03.240 as a health snack part, but back then that category 0:12:03.240 --> 0:12:04.000 didn't exist. 0:12:04.120 --> 0:12:06.600 So when I was presenting. 0:12:06.040 --> 0:12:08.000 It to the buyers, even if they liked me, they're like, 0:12:08.600 --> 0:12:10.520 I don't know where to put this. So yes, I 0:12:10.559 --> 0:12:14.760 would offer them some free product or would I would 0:12:14.920 --> 0:12:17.360 take a lot of risks. But the cool thing about 0:12:17.400 --> 0:12:20.080 Kind is that once consumers would see it, they got 0:12:20.080 --> 0:12:23.640 it immediately, and they they were immediate. They became our 0:12:24.120 --> 0:12:28.160 engine or pros that our consumer was word of mouth 0:12:28.240 --> 0:12:31.320 and they would buy and recommend it to friends and gifted. 0:12:32.200 --> 0:12:35.040 What was the story is important because the name kind. 0:12:35.160 --> 0:12:37.720 First off, it's transparent packaging, which is interesting. You can 0:12:37.760 --> 0:12:39.600 see the knots, you can see the stuff that's in it. 0:12:40.000 --> 0:12:42.000 But also does it have to resonate with the consumer 0:12:42.080 --> 0:12:44.280 like the products that have a name that resonate kind 0:12:44.360 --> 0:12:47.679 already you feel something about it, there's an emotional connection 0:12:47.720 --> 0:12:50.520 to it, and then the marketing of that. How important 0:12:50.600 --> 0:12:51.000 is that. 0:12:51.360 --> 0:12:55.439 I think eventually that helped us, But it actually didn't 0:12:55.480 --> 0:12:58.880 start that way, Peter, because in my peace works years, 0:12:59.120 --> 0:13:02.079 I was so now with the concept of the mission 0:13:02.679 --> 0:13:04.560 that I talked all the time about our mission and 0:13:04.559 --> 0:13:07.920 I didn't talk enough about our products. When we launched Kind, 0:13:08.520 --> 0:13:13.280 we did name it Kind. When I met Jason, I 0:13:13.360 --> 0:13:15.320 was wearing a beard, but not as beautiful as the 0:13:15.360 --> 0:13:18.520 one he's having. It was a beard of mourning because 0:13:18.520 --> 0:13:20.520 I just I don't know, I remember the Jason. When 0:13:20.520 --> 0:13:22.080 I met to my dad had just passed the way, 0:13:23.360 --> 0:13:26.040 and so I was in mourning and I had a beard. 0:13:26.559 --> 0:13:29.680 And that's the year we launched Kind, and we named 0:13:29.720 --> 0:13:32.320 it Kind partly after my father was in spite of 0:13:32.320 --> 0:13:34.680 what he went through in the Holocaust, he was the 0:13:34.800 --> 0:13:37.800 kindest man and everywhere he went he just brought kindness 0:13:37.800 --> 0:13:40.000 to the world. And we wanted the brand to stand 0:13:40.040 --> 0:13:43.520 for kind to your body, kind to test taste buds, 0:13:43.520 --> 0:13:47.800 and kind to your world to use nutrition, nutrient danse 0:13:47.960 --> 0:13:51.679 ingredients that's kind of your body, to taste delicious and 0:13:51.720 --> 0:13:55.000 to try to be a positive force for humanity. But 0:13:55.880 --> 0:13:59.000 we didn't really emphasize that the brand was kind. But 0:13:59.040 --> 0:14:01.920 people didn't really understand the story. I didn't talk about 0:14:01.920 --> 0:14:07.000 what I just told you. All I talked about is delicious, delicious, helpful, delicious. 0:14:07.040 --> 0:14:09.800 And I didn't even talk because I was just I 0:14:09.840 --> 0:14:12.160 didn't have that many researchs. I just put it on 0:14:12.200 --> 0:14:16.199 the shelves people solid transparent packaging. What was driving ourselves 0:14:16.280 --> 0:14:21.920 initially was the hand crafted feel, and then people would 0:14:21.960 --> 0:14:24.400 try it. I'm like, wow, this is really I feel 0:14:24.400 --> 0:14:26.560 like I'm doing something kind to my body, like I'm 0:14:26.560 --> 0:14:29.160 meeting it. I can tell that there's no trend dense, 0:14:29.200 --> 0:14:31.920 I can tell that it's real, like it had more 0:14:31.960 --> 0:14:34.640 substance than any of the other competitive products that were 0:14:35.280 --> 0:14:39.640 living with sugar artificial ingredients. And it really was the 0:14:39.720 --> 0:14:43.240 product that drove ourselves the first many years. We only 0:14:43.280 --> 0:14:46.680 started talking because I think I overadjusted from the Piece 0:14:46.720 --> 0:14:49.680 Roop series. My lesson was don't talk so much about 0:14:49.680 --> 0:14:52.000 social media, but I think I overdid it, so we 0:14:52.120 --> 0:14:54.840 never talked about our social mission in our first years. 0:14:55.040 --> 0:14:59.200 We only started leaning into that more as we grew up. 0:15:00.080 --> 0:15:03.960 Kid the foundation start after the success of the of 0:15:04.040 --> 0:15:04.600 the Bars. 0:15:04.920 --> 0:15:08.360 The mission existed from the outset, but it was very 0:15:08.400 --> 0:15:12.760 interesting where we started the mission of the kind to 0:15:12.800 --> 0:15:16.560 the world. The way we manifested and it's almost embarrassing 0:15:16.640 --> 0:15:20.800 to share this used by us a monthly crew of 0:15:20.840 --> 0:15:25.000 six or ten people doing kind things for our community. 0:15:25.120 --> 0:15:29.160 So we would go and we were walk with umbrellas 0:15:29.200 --> 0:15:31.920 in the parking lot, but at one place because we're 0:15:31.960 --> 0:15:34.920 six people with that people, right, So when we wanted 0:15:34.960 --> 0:15:40.720 to do conductivations, we were erry groceries for people for 0:15:40.880 --> 0:15:41.720 one place. 0:15:41.480 --> 0:15:43.560 One location. It was not scalable. 0:15:43.880 --> 0:15:46.080 And as we started thinking about I'm trying to remember 0:15:46.280 --> 0:15:48.480 was the magical moment that brought me to think this, 0:15:48.600 --> 0:15:51.200 But I realized that the people that are buying our 0:15:51.240 --> 0:15:56.080 products are very fortunate. They they they will get more 0:15:56.080 --> 0:15:59.080 out of doing the kind thing than receiving the kind tables. 0:15:59.240 --> 0:16:03.360 What's magic all about kindness is that it just increases happiness. 0:16:03.440 --> 0:16:06.360 Because if I don't kind that for you, you feel 0:16:06.400 --> 0:16:08.120 good about it, but I feel even better because I 0:16:08.120 --> 0:16:10.880 feel better about myself. And when I had that insight, 0:16:11.040 --> 0:16:13.480 when I started thinking, I'm like, wow, what if instead 0:16:13.520 --> 0:16:16.840 of us getting somebody's groceries. What if we invite our 0:16:16.960 --> 0:16:21.920 community to be part of becoming ambassadors of kindness. And 0:16:22.080 --> 0:16:25.240 that's when it clicked that we started doing activations where 0:16:25.320 --> 0:16:29.280 would give up cards that if I did a kind 0:16:29.280 --> 0:16:30.840 act for you, then it was to pass it on, 0:16:30.960 --> 0:16:33.280 and you doing kind of passed on. And we started 0:16:33.280 --> 0:16:36.360 doing a ton of activations something called kind causes, but 0:16:36.440 --> 0:16:40.720 a bunch of things where it was all of our 0:16:40.760 --> 0:16:42.760 community doing the kind thats for others. 0:16:43.080 --> 0:16:45.680 And then what would happen is if everybody. 0:16:45.680 --> 0:16:49.040 Joined forces and trigger over a million kind ducks in 0:16:49.040 --> 0:16:53.560 a particular activation, then it would trigger a big kind 0:16:53.600 --> 0:16:55.760 act from us. We would clean up the beach or 0:16:56.040 --> 0:16:59.840 give a million kind bars to veterans and people that 0:16:59.880 --> 0:17:03.400 are serving our communities. Or we would figure the small 0:17:03.480 --> 0:17:05.240 kinds from all of us woul trigger every kind that 0:17:05.359 --> 0:17:08.840 but the magical moments where we realize that the movement, 0:17:08.880 --> 0:17:12.560 the kind movement, and the kind foundation was about also 0:17:12.760 --> 0:17:16.120 leashing the kindness that is inside all over. 0:17:16.640 --> 0:17:19.800 So I'm curious, having had I had an advertising background 0:17:19.800 --> 0:17:22.760 before I went into broadcasting. When you're talking and you're 0:17:22.800 --> 0:17:25.119 coming up with these ideas, ambassador, I'm going to do 0:17:25.160 --> 0:17:28.320 that is it a singular thing where you're going, No, 0:17:28.520 --> 0:17:30.800 I get this and I'm sticking to my vision and 0:17:30.880 --> 0:17:34.520 I'm right. Or are you getting input from people and 0:17:34.640 --> 0:17:36.440 how do you keep it from getting diluted? 0:17:37.520 --> 0:17:38.879 Yeah, it's a beautiful question. 0:17:40.560 --> 0:17:43.000 First of all, when I started Piece Works, I was 0:17:43.080 --> 0:17:47.040 one person operation and I was literally right across from 0:17:47.040 --> 0:17:50.879 a trash compactor in a window as basement of my 0:17:51.160 --> 0:17:56.760 apartment building in Manhattan, and it was a makeshift table 0:17:57.200 --> 0:18:00.240 that one of those like Ricketty like temperate tables, and 0:18:00.400 --> 0:18:03.760 that's where I ran Piece Rocks out of and I 0:18:03.840 --> 0:18:07.520 learned the hard way to learn how to empower people 0:18:07.600 --> 0:18:10.680 attract people. By the time that I launched clients, I'm 0:18:10.720 --> 0:18:13.720 a little bit better at managing team members and empowering them. 0:18:14.040 --> 0:18:17.160 And certainly by the time that kind is striving, I'm 0:18:17.200 --> 0:18:20.720 an orchestra director, but I'm really just unlocking the best 0:18:20.720 --> 0:18:24.800 for my team. So truly, when things have really gone 0:18:24.800 --> 0:18:28.080 well for me, I am able to work with the 0:18:28.080 --> 0:18:32.200 most amazing people and when we're coming up with these ideas, whether. 0:18:32.040 --> 0:18:35.080 It's naming it kind Sasha Hair had an important role in. 0:18:35.040 --> 0:18:37.760 That the best of Peter is what you don't even 0:18:37.920 --> 0:18:41.240 remember who came up with the idea, because your brain, 0:18:41.320 --> 0:18:44.080 like we just there really is no pride of authorship? 0:18:44.119 --> 0:18:44.840 Is that how you said it? 0:18:44.880 --> 0:18:45.000 Like that? 0:18:45.400 --> 0:18:47.320 But that's really it's very interesting that you. 0:18:47.280 --> 0:18:49.840 Do need to know where you to northeast, right, and 0:18:49.880 --> 0:18:53.480 so there I would face pushback from some of my 0:18:53.680 --> 0:18:55.879 smartest team members are the ones that I have the 0:18:55.920 --> 0:18:59.040 most tension with. They used to think that I was 0:18:59.320 --> 0:19:04.800 too naive in challenging my community to elevate it, to 0:19:04.840 --> 0:19:07.840 do more kind stuff. And they're like, Daniel, we're selling 0:19:07.840 --> 0:19:09.159 health is not chill do it? 0:19:09.240 --> 0:19:13.680 What is you like? And so spiritual, just relaxed, dude. 0:19:13.359 --> 0:19:16.400 Like we're just selling health, is not stop making it 0:19:16.440 --> 0:19:19.080 so much changing the world. And I would like, well, 0:19:19.160 --> 0:19:21.359 but that's what gives me meaning, and we are going 0:19:21.440 --> 0:19:24.320 to challenge our community and the work with it was 0:19:24.359 --> 0:19:28.800 a little bit more authentically idealistic because I was driving that. 0:19:29.680 --> 0:19:32.280 Danny. In that answer, though, you touched on a thing 0:19:32.320 --> 0:19:36.000 that I think most people get crippled by. But it 0:19:36.080 --> 0:19:39.000 seems to empower you and I'd love to the extent 0:19:39.040 --> 0:19:42.920 you can to talk about it. You've had failures both 0:19:42.960 --> 0:19:45.560 in your business ventures and I know, I mean I 0:19:45.600 --> 0:19:47.880 don't want to call the One Voice movement a failure, 0:19:47.920 --> 0:19:53.280 but its goal was to empower Israelis and Palestinians to 0:19:53.400 --> 0:19:56.080 negotiate what is essentially their own terms for a two 0:19:56.160 --> 0:19:59.439 state solution. You know, I first went with you to 0:19:59.560 --> 0:20:02.320 Israel in Postan in the early nineties. We still don't 0:20:02.320 --> 0:20:05.680 have that solution. It is arguably a movement that has 0:20:05.920 --> 0:20:10.800 certainly not fully succeeded, if not failed. So how do you, 0:20:10.880 --> 0:20:13.520 whether it be in your social movement or in your 0:20:13.560 --> 0:20:16.720 business ventures. When you hit these bumps, you hit these 0:20:16.880 --> 0:20:22.040 these failures or these certainly setbacks, what gets you to 0:20:22.160 --> 0:20:24.360 move forward or do you? Is there ever a moment 0:20:24.400 --> 0:20:26.639 where you go, we have to surrender it. This is 0:20:26.680 --> 0:20:27.359 not going to work. 0:20:29.359 --> 0:20:29.719 Listen. 0:20:40.880 --> 0:20:43.879 When you hit these bumps, you hit these these failures 0:20:43.960 --> 0:20:48.679 or these certainly setbacks, what gets you to move forward 0:20:48.760 --> 0:20:50.840 or do you? Is there ever a moment where you go, 0:20:51.359 --> 0:20:53.280 we have to surrender it. This is not going to work. 0:20:55.320 --> 0:20:59.040 Listen. There's every day of my life. 0:21:03.840 --> 0:21:08.400 Moments when I feel like surrendering, every single day, and 0:21:08.600 --> 0:21:11.760 it's the same mission that keeps me going because there's 0:21:11.760 --> 0:21:15.840 no alternative but to win, Like there's the mission is 0:21:15.880 --> 0:21:19.320 what fuels me because the same things that make me 0:21:19.400 --> 0:21:21.960 so daunted and terrified are the same things that I'm like, 0:21:22.560 --> 0:21:23.400 we have to win. 0:21:23.480 --> 0:21:25.960