Speaker 1: These sees Bloomberg Business Week with Carol Messer and Tim
Speaker 1: Stenavic on Bloomberg Radio. We wanted to get to a
Speaker 1: guest because it was a story I think you could
Speaker 1: safely say heard around the world. We're talking about a
Speaker 1: story by Bloomberg Business Weeks Ashley Vance. He wrote it
Speaker 1: on the forty five year old tech sent a millionaire
Speaker 1: who was spending some two million dollars a year to
Speaker 1: be eighteen years old again in a project known as Blueprint.
Speaker 1: We love talking with Ashley about the story and the
Speaker 1: time he spent with Brian Johnson, so much so that
Speaker 1: we knew we wanted to go straight to the source.
Speaker 1: So with us right now is Brian Johnson, who is
Speaker 1: the founder and CEO Blueprint, CEO of Colonel and Os Fund,
Speaker 1: and he joins us via zoom from Los Angeles. Brian,
Speaker 1: it is good to have you here with Mike and myself.
Speaker 1: How are you. I'm great, Thank you for having me.
Speaker 1: We'll tell us a little bit about your mission and
Speaker 1: why you wanted to do this and and I know
Speaker 1: we're kind of hitting it hard and cold. We've talked
Speaker 1: about it for our listeners and our audience before about
Speaker 1: spending about two million dollars a year to be eighteen
Speaker 1: years old. Again, why did you want to do this?
Speaker 1: I mean that the Fountain of Youth is a story
Speaker 1: as oldest humanity, and typically the story is a group
Speaker 1: of people in a boat going to the jungle, traveling
Speaker 1: to a temple with some of some elixir that they'll drink.
Speaker 1: And the question we wanted to pose is is the
Speaker 1: Fountain of youth actually here right now? It's just hiding
Speaker 1: in tens of thousands of scientific publications and an extremely
Speaker 1: rigorous protocol. And so we took this to the ends
Speaker 1: of science. We basically said, if we measure every organ
Speaker 1: of the body via every possible measure modality blood, slave, stool,
Speaker 1: m r I, ultrasound, fitness tests, dname ailation, we look
Speaker 1: at the gold standard scientific evidence, create clinical grade protocols,
Speaker 1: and then my life becomes a perfect implementation of that
Speaker 1: what is possible with today's science. And the results were
Speaker 1: pretty stunning. Last year I reversed my epogenetic age five
Speaker 1: point one years in in seven months. It was a
Speaker 1: world record, and I slowed the speed of which I
Speaker 1: aged twenty eight percent. So generally speaking, and I humorously
Speaker 1: kind of say this, I get October, November, December for
Speaker 1: free every year. Do you feel different as a result.
Speaker 1: I've never felt better in my entire life. But bright
Speaker 1: At the same time, A lot of what you're doing
Speaker 1: is sort of I don't know if you're called experimental
Speaker 1: or you know, I hate to say, you're almost your
Speaker 1: own guinea pig. And to some degree, have there been
Speaker 1: any sort of unpleasant surprises, any bad reaction to any
Speaker 1: of the UH food you've eaten or any of the
Speaker 1: treatments you've undergone as part of this process. We certainly
Speaker 1: have learnings all the time, and we do share exactly
Speaker 1: what we whether the result is good or bad, we
Speaker 1: share it independently because the value of this is as
Speaker 1: an open public UH protocol. The It's it's important to remember,
Speaker 1: though that this blueprint is based upon scientific evidence, gold
Speaker 1: standard scientific evidence in clinical grade protocols. So it's not
Speaker 1: like we're randomly doing things or taking some obscure thing.
Speaker 1: It's based upon evidence and protocols, and so we're really
Speaker 1: following a process to say what is paul with what's
Speaker 1: been proven? And the thing we're doing is we no
Speaker 1: one in the world has ever looked at all the
Speaker 1: scientific evidence and created a perfect protocol. And so fundamentally
Speaker 1: what we're doing is in measuring every organ of the body.
Speaker 1: We're asking every single thing liver, pancreas, lungs, kidney, what
Speaker 1: do you need to be in an ideal state? And
Speaker 1: that goes directly into a protocol, which means I no
Speaker 1: longer look at menus at restaurants. I don't know pizza
Speaker 1: parties at hawk, I don't drink alcohol with friends and
Speaker 1: go on bingers and stay about, stay it late at night.
Speaker 1: It's entirely followed. So it's really interesting question of it's
Speaker 1: a demonstration of going to what is possible today with science.
Speaker 1: Take a step back, what did it take to get
Speaker 1: this program up and running. The team is now about
Speaker 1: thirty members and so they're specialist. For example, I have
Speaker 1: a medical grade ultrasound machine here in the clinic, and
Speaker 1: we have a specialist that looks at the heart, another
Speaker 1: at the lungs, than other for the other organs of
Speaker 1: the body, and we build out specialists throughout the entire
Speaker 1: body through all the different measurement modalities. I do a
Speaker 1: full body mr. Iye every organ of the body on
Speaker 1: an annual basis so having this kind of specialty, we're
Speaker 1: doing things that no one's ever done before, and so
Speaker 1: it's it's challenging. We have to identify the task that
Speaker 1: we have to build a team to do it. Then
Speaker 1: we have to normalize it in a protocol, and so
Speaker 1: it's extremely difficult. And so I do spend a few
Speaker 1: million dollars a year on this, but I basically reduce
Speaker 1: the learning to something that anybody can implement. So you
Speaker 1: can take everything I've done. It's freely available online to everybody,
Speaker 1: and you can implement it in roughly six a month.
Speaker 1: You know, Brian, as you point out that diet element
Speaker 1: of it is obviously so important to something like this.
Speaker 1: But but I gotta wonder, do you ever just get
Speaker 1: a craving like, Wow, I could go for uh some
Speaker 1: pizza and a beer right now? You know, how do
Speaker 1: you deal with that sort of you know, craving that
Speaker 1: we all get. It's funny, it's gone and in fact,
Speaker 1: imagine doing that kind of makes me sick. Yeah, so
Speaker 1: it's gone. The A lot of people think it perpetually
Speaker 1: persists that there's this urge to eat the as kinds
Speaker 1: of foods or eat uh more than like binge, but
Speaker 1: it just doesn't It's actually reversed, and I can't imagine
Speaker 1: doing it now. Well, I mean, do you ever fall
Speaker 1: off the wagon, so to speak, whether it's in food
Speaker 1: or so on. I mean, initially, yes, I had several
Speaker 1: times where I just couldn't keep up with the protocol.
Speaker 1: So I basically agreed, can I build a system that
Speaker 1: takes better care of me than I can myself? And
Speaker 1: so we're all accustomed to this idea that we make.
Speaker 1: We have good intentions to follow certain routines, go to
Speaker 1: the gym and eat well, and then we break, we
Speaker 1: have a dessert, or we eat drink alcohol, or we
Speaker 1: eat too much food or the wrong kind of food.
Speaker 1: And so the question for me was, can I just
Speaker 1: sign up for a system measurement, scientific evidence and protocol
Speaker 1: and follow exactly that. And it's been, honestly such a
Speaker 1: relief where the system now takes care better care of
Speaker 1: me than I can myself. And we see this throughout society.
Speaker 1: We know when a navigation app does a better job
Speaker 1: at getting this to our destination, we do so we
Speaker 1: don't use our maps anymore. And that's what I've done,
Speaker 1: is I've shown a system of measurement science and protocol
Speaker 1: better cares for me than I can. Brian. One thing
Speaker 1: I wanted to ask you, what has been the downside
Speaker 1: of this? I mean, do you feel like from the
Speaker 1: minute you get up to the minute and go to sleep,
Speaker 1: like you're just, you know, constantly monitoring everything? You know?
Speaker 1: For me, it's it's all fun. I think of myself
Speaker 1: as a professional rejuvenation athlete when you know, building my
Speaker 1: former company Braintree Venmo. Oftentimes among my entrepreneur friends it
Speaker 1: was a badge of honor to sleep under your desk
Speaker 1: and look haggard and go days without sleeping. But to
Speaker 1: me it always seemed been saying that you're really they
Speaker 1: entrepreneurs are athletes of the mind, and so it makes
Speaker 1: sense to eat well and sleep well. And so I've
Speaker 1: never felt better in my entire life. I love following
Speaker 1: this protocol, you know. And Brian, obviously you've got a
Speaker 1: personal motivation to make yourself as healthy as possible, live
Speaker 1: as long as possible. But I wonder, clearly there there's
Speaker 1: a business motivation too, And I wonder how you see
Speaker 1: where you see the business going? Um is is this
Speaker 1: ready for prime time? Something that you're ready to roll
Speaker 1: out to two consumers, and how would it work a
Speaker 1: subscription or you know, how are you thinking about it
Speaker 1: as a business. I mean, I didn't start it off
Speaker 1: as a business. It really is an open, public, scientific experiment.
Speaker 1: And what I was proposing is that I've read a
Speaker 1: lot of biographies and I really admire people who in
Speaker 1: their time and place identify the point on the horizon
Speaker 1: that is barely visible and uh, in the early twenty century,
Speaker 1: that could be uh neutralizing aging. If we didn't age
Speaker 1: and naturally deteriorate and think the death was inevitable, we
Speaker 1: may have a different relationship with time. And so in
Speaker 1: the early century, I would put forward the hypothesis that
Speaker 1: the a defining moment maybe our ability to neutralize or
Speaker 1: dramatically slow aging. And that's what I'm trying to do.
Speaker 1: If I can prove this end of one and my
Speaker 1: results are stable and repeatable, it may fundamentally change how
Speaker 1: we think about ourselves and society. You know, it's funny.
Speaker 1: I'm thinking about, you know, the news that we got
Speaker 1: about CVS doing a deal. They're thinking about, you know,
Speaker 1: kind of how to keep Medicare patients. Um, well, if
Speaker 1: you will, and I do think disruption innovation when it
Speaker 1: comes to healthcare, we're all trying to figure out what
Speaker 1: it really means and how do we really change the
Speaker 1: system so it's better cost less with a better outcome impact.
Speaker 1: So is there you know a way to really scale
Speaker 1: what you are doing, just to kind of build on
Speaker 1: what Mike asked you, you know, in terms of really
Speaker 1: reaching the masses so that we all live a better life,
Speaker 1: a healthier life, potentially in longer life, um and maybe
Speaker 1: with better methods and better wellness overall. Yeah, I mean
Speaker 1: it started as a science experiment, and I've been sharing
Speaker 1: all of my data and results with everybody. I make
Speaker 1: the protocol available for free. And since this viral the
Speaker 1: story went viral week and a half ago, every single
Speaker 1: supplier we have for Blueprint is sold out for months.
Speaker 1: Nobody can get anything to start this is start the program.
Speaker 1: So yeah, I mean, as of this week, we've been
Speaker 1: actually dipping our toe into exploring building a business of
Speaker 1: can we basically just solve this problem and make the
Speaker 1: product available for anyone who wants it, with the added
Speaker 1: benefit that we incorporate the evidence. So it didn't start
Speaker 1: that way. It's kind of a problem now because people
Speaker 1: want to follow this and we want people to be
Speaker 1: to be in the community, and they just can't do
Speaker 1: it because everyone's out of the items. Are doctors reaching
Speaker 1: out to you, our hospitals, are healthcare organizations managed care?
Speaker 1: Are they reaching out to just say, okay, what exactly
Speaker 1: are you doing exactly? We launched a part of this
Speaker 1: Rejuvenation Olympics dot com, which is a leaderboard for people
Speaker 1: who reverse or who slow their speed of aging. So
Speaker 1: I'm trying to create a sport out of this of
Speaker 1: people can be a leader in a professional as a
Speaker 1: professional rejuvenation athlete. And this creates a different, uh paradigm
Speaker 1: for anyone using healthcare where if I'm receiving the recipient
Speaker 1: of anyone's services, I want to know what's happening to
Speaker 1: me overall. I can get fifty different biomarkers, but doesn't
Speaker 1: tell me a whole story about me overall, but a
Speaker 1: speed of aging which you can get Rejuvenation Olympics does
Speaker 1: and so hopefully it is a paradigm shift for how
Speaker 1: people what people expect in exchange for health through wellness services,
Speaker 1: you know bran for those of us on a budget
Speaker 1: who kind of wanna replicate what you're doing, you know,
Speaker 1: can you boil it down to the simplest sort of
Speaker 1: forms of advice that that you would give us from
Speaker 1: what you've learned. Yes, it's actually very simple. Number one
Speaker 1: and most important is stop self destructive behaviors. So that
Speaker 1: is eating too much, eating the wrong foods, drinking too
Speaker 1: much alcohol, smoking the stuff we all know we don't
Speaker 1: want to do, we do it anyways, So stop that
Speaker 1: as much as you can. Number to eat more vegetables,
Speaker 1: berries and nuts, three prioritized sleep, and four exercise. Just
Speaker 1: getting those basics in place, a person can get the
Speaker 1: majority of the benefits. Um and again it's go please
Speaker 1: go ahead and the end. The entire protocol is available
Speaker 1: at no cost on my website blueprint dot Brian Johnson
Speaker 1: dot co. So uh, feel free to look at all
Speaker 1: my data, look at all the protocols. There's there's even
Speaker 1: links to products we use. Again they're out of stock,
Speaker 1: but you get the idea of everything is there? Is
Speaker 1: this your Is this your way of life? Forever? Now?
Speaker 1: I think so? I mean, I've never this is the
Speaker 1: whole thing. It's so interesting to me. Is a system
Speaker 1: now takes care of me better than I can take
Speaker 1: care of myself, and I it's um, it's not exciting
Speaker 1: to think about I would be back in charge of
Speaker 1: myself again. You know, I don't. I didn't do a
Speaker 1: great job, and I think most of us wild acknowledge
Speaker 1: we don't do a great job taking care of ourselves
Speaker 1: because it's very hard, you know, Brian. One of the
Speaker 1: things that Mike was pointing out, he said, you know
Speaker 1: in the story, because we're talking about your pale, you
Speaker 1: look great for those who are watching on YouTube and
Speaker 1: and our Blueberg original streaming service, but you stay out
Speaker 1: of the sun, correct, Yeah. A lot of people have
Speaker 1: suggest I look like a vampire, so I need to
Speaker 1: get extensions to you know. No, but I think about
Speaker 1: you know, I remember going to pediatrician and then say,
Speaker 1: and my pediatrician be like, make sure your daughter when
Speaker 1: she was young, get some sun. You know, obviously not
Speaker 1: in the middle of the day when it's the hottest,
Speaker 1: but kids were being you know, so much sunscreen and
Speaker 1: being kept out that their vitamin D levels were low.
Speaker 1: So I am curious, like, what were the adjustments you've
Speaker 1: had to make because of this regime that you're following. Yeah,
Speaker 1: I do avoid the sun and that's primarily because we're
Speaker 1: trying to get my skin age again to be the
Speaker 1: age of eighteen, and so we do that we measure
Speaker 1: using multi spectral imagery and out of fluorescence biopsies and
Speaker 1: then photos and so with that kind of measurement protocol,
Speaker 1: and that we implement lasers and all kinds of things.
Speaker 1: And so my treatments do prevent me from going into
Speaker 1: the sun just for recovery time. So it's not like
Speaker 1: I'm son avoidant all together. It's just that I rarely
Speaker 1: have downtime. My skins typically always have some kind of
Speaker 1: impression of a laser treatment or something, and so it
Speaker 1: really is just an effort to try to have eighteen
Speaker 1: year old skin again, which I think we've made. I've
Speaker 1: currently lessened my skin age twenty two years. Since beginning
Speaker 1: as a kid, I was in the sun a lot,
Speaker 1: a lot of skin debauchery, never worse on screen. So
Speaker 1: I have I've had to make up a lot of ground.
Speaker 1: You gotta stop before you get that teenage Jackney again.
Speaker 1: All right, listen, we're gonna leave it on that note.
Speaker 1: Really great to get some time with you. UM fascinating,
Speaker 1: as we said, to read the story that actually did,
Speaker 1: but even better to get a chance to actually talk
Speaker 1: with you directly. Brian, thank you so much, good luck
Speaker 1: with it, and look forward to hearing updates. Brian Johnson,
Speaker 1: UH founder and CEO Blueprint joining SVA Zoom from Los
Speaker 1: Angeles