WEBVTT - How to Be 18 Again for Only $2 Million a Year

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<v Speaker 1>These sees Bloomberg Business Week with Carol Messer and Tim

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<v Speaker 1>Stenavic on Bloomberg Radio. We wanted to get to a

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<v Speaker 1>guest because it was a story I think you could

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<v Speaker 1>safely say heard around the world. We're talking about a

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<v Speaker 1>story by Bloomberg Business Weeks Ashley Vance. He wrote it

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<v Speaker 1>on the forty five year old tech sent a millionaire

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<v Speaker 1>who was spending some two million dollars a year to

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<v Speaker 1>be eighteen years old again in a project known as Blueprint.

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<v Speaker 1>We love talking with Ashley about the story and the

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<v Speaker 1>time he spent with Brian Johnson, so much so that

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<v Speaker 1>we knew we wanted to go straight to the source.

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<v Speaker 1>So with us right now is Brian Johnson, who is

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<v Speaker 1>the founder and CEO Blueprint, CEO of Colonel and Os Fund,

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<v Speaker 1>and he joins us via zoom from Los Angeles. Brian,

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<v Speaker 1>it is good to have you here with Mike and myself.

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<v Speaker 1>How are you. I'm great, Thank you for having me.

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<v Speaker 1>We'll tell us a little bit about your mission and

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<v Speaker 1>why you wanted to do this and and I know

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<v Speaker 1>we're kind of hitting it hard and cold. We've talked

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<v Speaker 1>about it for our listeners and our audience before about

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<v Speaker 1>spending about two million dollars a year to be eighteen

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<v Speaker 1>years old. Again, why did you want to do this?

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<v Speaker 1>I mean that the Fountain of Youth is a story

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<v Speaker 1>as oldest humanity, and typically the story is a group

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<v Speaker 1>of people in a boat going to the jungle, traveling

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<v Speaker 1>to a temple with some of some elixir that they'll drink.

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<v Speaker 1>And the question we wanted to pose is is the

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<v Speaker 1>Fountain of youth actually here right now? It's just hiding

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<v Speaker 1>in tens of thousands of scientific publications and an extremely

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<v Speaker 1>rigorous protocol. And so we took this to the ends

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<v Speaker 1>of science. We basically said, if we measure every organ

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<v Speaker 1>of the body via every possible measure modality blood, slave, stool,

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<v Speaker 1>m r I, ultrasound, fitness tests, dname ailation, we look

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<v Speaker 1>at the gold standard scientific evidence, create clinical grade protocols,

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<v Speaker 1>and then my life becomes a perfect implementation of that

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<v Speaker 1>what is possible with today's science. And the results were

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<v Speaker 1>pretty stunning. Last year I reversed my epogenetic age five

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<v Speaker 1>point one years in in seven months. It was a

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<v Speaker 1>world record, and I slowed the speed of which I

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<v Speaker 1>aged twenty eight percent. So generally speaking, and I humorously

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<v Speaker 1>kind of say this, I get October, November, December for

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<v Speaker 1>free every year. Do you feel different as a result.

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<v Speaker 1>I've never felt better in my entire life. But bright

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<v Speaker 1>At the same time, A lot of what you're doing

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<v Speaker 1>is sort of I don't know if you're called experimental

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<v Speaker 1>or you know, I hate to say, you're almost your

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<v Speaker 1>own guinea pig. And to some degree, have there been

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<v Speaker 1>any sort of unpleasant surprises, any bad reaction to any

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<v Speaker 1>of the UH food you've eaten or any of the

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<v Speaker 1>treatments you've undergone as part of this process. We certainly

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<v Speaker 1>have learnings all the time, and we do share exactly

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<v Speaker 1>what we whether the result is good or bad, we

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<v Speaker 1>share it independently because the value of this is as

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<v Speaker 1>an open public UH protocol. The It's it's important to remember,

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<v Speaker 1>though that this blueprint is based upon scientific evidence, gold

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<v Speaker 1>standard scientific evidence in clinical grade protocols. So it's not

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<v Speaker 1>like we're randomly doing things or taking some obscure thing.

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<v Speaker 1>It's based upon evidence and protocols, and so we're really

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<v Speaker 1>following a process to say what is paul with what's

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<v Speaker 1>been proven? And the thing we're doing is we no

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<v Speaker 1>one in the world has ever looked at all the

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<v Speaker 1>scientific evidence and created a perfect protocol. And so fundamentally

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<v Speaker 1>what we're doing is in measuring every organ of the body.

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<v Speaker 1>We're asking every single thing liver, pancreas, lungs, kidney, what

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<v Speaker 1>do you need to be in an ideal state? And

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<v Speaker 1>that goes directly into a protocol, which means I no

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<v Speaker 1>longer look at menus at restaurants. I don't know pizza

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<v Speaker 1>parties at hawk, I don't drink alcohol with friends and

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<v Speaker 1>go on bingers and stay about, stay it late at night.

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<v Speaker 1>It's entirely followed. So it's really interesting question of it's

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<v Speaker 1>a demonstration of going to what is possible today with science.

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<v Speaker 1>Take a step back, what did it take to get

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<v Speaker 1>this program up and running. The team is now about

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<v Speaker 1>thirty members and so they're specialist. For example, I have

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<v Speaker 1>a medical grade ultrasound machine here in the clinic, and

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<v Speaker 1>we have a specialist that looks at the heart, another

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<v Speaker 1>at the lungs, than other for the other organs of

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<v Speaker 1>the body, and we build out specialists throughout the entire

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<v Speaker 1>body through all the different measurement modalities. I do a

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<v Speaker 1>full body mr. Iye every organ of the body on

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<v Speaker 1>an annual basis so having this kind of specialty, we're

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<v Speaker 1>doing things that no one's ever done before, and so

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<v Speaker 1>it's it's challenging. We have to identify the task that

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<v Speaker 1>we have to build a team to do it. Then

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<v Speaker 1>we have to normalize it in a protocol, and so

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<v Speaker 1>it's extremely difficult. And so I do spend a few

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<v Speaker 1>million dollars a year on this, but I basically reduce

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<v Speaker 1>the learning to something that anybody can implement. So you

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<v Speaker 1>can take everything I've done. It's freely available online to everybody,

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<v Speaker 1>and you can implement it in roughly six a month.

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<v Speaker 1>You know, Brian, as you point out that diet element

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<v Speaker 1>of it is obviously so important to something like this.

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<v Speaker 1>But but I gotta wonder, do you ever just get

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<v Speaker 1>a craving like, Wow, I could go for uh some

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<v Speaker 1>pizza and a beer right now? You know, how do

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<v Speaker 1>you deal with that sort of you know, craving that

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<v Speaker 1>we all get. It's funny, it's gone and in fact,

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<v Speaker 1>imagine doing that kind of makes me sick. Yeah, so

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<v Speaker 1>it's gone. The A lot of people think it perpetually

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<v Speaker 1>persists that there's this urge to eat the as kinds

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<v Speaker 1>of foods or eat uh more than like binge, but

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<v Speaker 1>it just doesn't It's actually reversed, and I can't imagine

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<v Speaker 1>doing it now. Well, I mean, do you ever fall

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<v Speaker 1>off the wagon, so to speak, whether it's in food

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<v Speaker 1>or so on. I mean, initially, yes, I had several

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<v Speaker 1>times where I just couldn't keep up with the protocol.

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<v Speaker 1>So I basically agreed, can I build a system that

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<v Speaker 1>takes better care of me than I can myself? And

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<v Speaker 1>so we're all accustomed to this idea that we make.

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<v Speaker 1>We have good intentions to follow certain routines, go to

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<v Speaker 1>the gym and eat well, and then we break, we

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<v Speaker 1>have a dessert, or we eat drink alcohol, or we

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<v Speaker 1>eat too much food or the wrong kind of food.

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<v Speaker 1>And so the question for me was, can I just

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<v Speaker 1>sign up for a system measurement, scientific evidence and protocol

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<v Speaker 1>and follow exactly that. And it's been, honestly such a

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<v Speaker 1>relief where the system now takes care better care of

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<v Speaker 1>me than I can myself. And we see this throughout society.

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<v Speaker 1>We know when a navigation app does a better job

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<v Speaker 1>at getting this to our destination, we do so we

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<v Speaker 1>don't use our maps anymore. And that's what I've done,

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<v Speaker 1>is I've shown a system of measurement science and protocol

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<v Speaker 1>better cares for me than I can. Brian. One thing

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<v Speaker 1>I wanted to ask you, what has been the downside

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<v Speaker 1>of this? I mean, do you feel like from the

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<v Speaker 1>minute you get up to the minute and go to sleep,

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<v Speaker 1>like you're just, you know, constantly monitoring everything? You know?

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<v Speaker 1>For me, it's it's all fun. I think of myself

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<v Speaker 1>as a professional rejuvenation athlete when you know, building my

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<v Speaker 1>former company Braintree Venmo. Oftentimes among my entrepreneur friends it

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<v Speaker 1>was a badge of honor to sleep under your desk

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<v Speaker 1>and look haggard and go days without sleeping. But to

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<v Speaker 1>me it always seemed been saying that you're really they

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<v Speaker 1>entrepreneurs are athletes of the mind, and so it makes

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<v Speaker 1>sense to eat well and sleep well. And so I've

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<v Speaker 1>never felt better in my entire life. I love following

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<v Speaker 1>this protocol, you know. And Brian, obviously you've got a

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<v Speaker 1>personal motivation to make yourself as healthy as possible, live

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<v Speaker 1>as long as possible. But I wonder, clearly there there's

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<v Speaker 1>a business motivation too, And I wonder how you see

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<v Speaker 1>where you see the business going? Um is is this

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<v Speaker 1>ready for prime time? Something that you're ready to roll

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<v Speaker 1>out to two consumers, and how would it work a

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<v Speaker 1>subscription or you know, how are you thinking about it

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<v Speaker 1>as a business. I mean, I didn't start it off

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<v Speaker 1>as a business. It really is an open, public, scientific experiment.

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<v Speaker 1>And what I was proposing is that I've read a

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<v Speaker 1>lot of biographies and I really admire people who in

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<v Speaker 1>their time and place identify the point on the horizon

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<v Speaker 1>that is barely visible and uh, in the early twenty century,

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<v Speaker 1>that could be uh neutralizing aging. If we didn't age

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<v Speaker 1>and naturally deteriorate and think the death was inevitable, we

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<v Speaker 1>may have a different relationship with time. And so in

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<v Speaker 1>the early century, I would put forward the hypothesis that

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<v Speaker 1>the a defining moment maybe our ability to neutralize or

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<v Speaker 1>dramatically slow aging. And that's what I'm trying to do.

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<v Speaker 1>If I can prove this end of one and my

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<v Speaker 1>results are stable and repeatable, it may fundamentally change how

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<v Speaker 1>we think about ourselves and society. You know, it's funny.

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<v Speaker 1>I'm thinking about, you know, the news that we got

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<v Speaker 1>about CVS doing a deal. They're thinking about, you know,

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<v Speaker 1>kind of how to keep Medicare patients. Um, well, if

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<v Speaker 1>you will, and I do think disruption innovation when it

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<v Speaker 1>comes to healthcare, we're all trying to figure out what

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<v Speaker 1>it really means and how do we really change the

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<v Speaker 1>system so it's better cost less with a better outcome impact.

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<v Speaker 1>So is there you know a way to really scale

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<v Speaker 1>what you are doing, just to kind of build on

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<v Speaker 1>what Mike asked you, you know, in terms of really

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<v Speaker 1>reaching the masses so that we all live a better life,

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<v Speaker 1>a healthier life, potentially in longer life, um and maybe

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<v Speaker 1>with better methods and better wellness overall. Yeah, I mean

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<v Speaker 1>it started as a science experiment, and I've been sharing

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<v Speaker 1>all of my data and results with everybody. I make

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<v Speaker 1>the protocol available for free. And since this viral the

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<v Speaker 1>story went viral week and a half ago, every single

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<v Speaker 1>supplier we have for Blueprint is sold out for months.

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<v Speaker 1>Nobody can get anything to start this is start the program.

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<v Speaker 1>So yeah, I mean, as of this week, we've been

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<v Speaker 1>actually dipping our toe into exploring building a business of

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<v Speaker 1>can we basically just solve this problem and make the

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<v Speaker 1>product available for anyone who wants it, with the added

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<v Speaker 1>benefit that we incorporate the evidence. So it didn't start

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<v Speaker 1>that way. It's kind of a problem now because people

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<v Speaker 1>want to follow this and we want people to be

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<v Speaker 1>to be in the community, and they just can't do

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<v Speaker 1>it because everyone's out of the items. Are doctors reaching

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<v Speaker 1>out to you, our hospitals, are healthcare organizations managed care?

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<v Speaker 1>Are they reaching out to just say, okay, what exactly

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<v Speaker 1>are you doing exactly? We launched a part of this

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<v Speaker 1>Rejuvenation Olympics dot com, which is a leaderboard for people

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<v Speaker 1>who reverse or who slow their speed of aging. So

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<v Speaker 1>I'm trying to create a sport out of this of

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<v Speaker 1>people can be a leader in a professional as a

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<v Speaker 1>professional rejuvenation athlete. And this creates a different, uh paradigm

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<v Speaker 1>for anyone using healthcare where if I'm receiving the recipient

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<v Speaker 1>of anyone's services, I want to know what's happening to

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<v Speaker 1>me overall. I can get fifty different biomarkers, but doesn't

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<v Speaker 1>tell me a whole story about me overall, but a

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<v Speaker 1>speed of aging which you can get Rejuvenation Olympics does

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<v Speaker 1>and so hopefully it is a paradigm shift for how

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<v Speaker 1>people what people expect in exchange for health through wellness services,

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<v Speaker 1>you know bran for those of us on a budget

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<v Speaker 1>who kind of wanna replicate what you're doing, you know,

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<v Speaker 1>can you boil it down to the simplest sort of

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<v Speaker 1>forms of advice that that you would give us from

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<v Speaker 1>what you've learned. Yes, it's actually very simple. Number one

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<v Speaker 1>and most important is stop self destructive behaviors. So that

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<v Speaker 1>is eating too much, eating the wrong foods, drinking too

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<v Speaker 1>much alcohol, smoking the stuff we all know we don't

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<v Speaker 1>want to do, we do it anyways, So stop that

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<v Speaker 1>as much as you can. Number to eat more vegetables,

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<v Speaker 1>berries and nuts, three prioritized sleep, and four exercise. Just

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<v Speaker 1>getting those basics in place, a person can get the

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<v Speaker 1>majority of the benefits. Um and again it's go please

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<v Speaker 1>go ahead and the end. The entire protocol is available

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<v Speaker 1>at no cost on my website blueprint dot Brian Johnson

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<v Speaker 1>dot co. So uh, feel free to look at all

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<v Speaker 1>my data, look at all the protocols. There's there's even

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<v Speaker 1>links to products we use. Again they're out of stock,

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<v Speaker 1>but you get the idea of everything is there? Is

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<v Speaker 1>this your Is this your way of life? Forever? Now?

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<v Speaker 1>I think so? I mean, I've never this is the

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<v Speaker 1>whole thing. It's so interesting to me. Is a system

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<v Speaker 1>now takes care of me better than I can take

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<v Speaker 1>care of myself, and I it's um, it's not exciting

0:11:01.280 --> 0:11:02.839
<v Speaker 1>to think about I would be back in charge of

0:11:02.880 --> 0:11:04.439
<v Speaker 1>myself again. You know, I don't. I didn't do a

0:11:04.480 --> 0:11:06.280
<v Speaker 1>great job, and I think most of us wild acknowledge

0:11:06.520 --> 0:11:08.480
<v Speaker 1>we don't do a great job taking care of ourselves

0:11:08.520 --> 0:11:10.800
<v Speaker 1>because it's very hard, you know, Brian. One of the

0:11:10.840 --> 0:11:12.720
<v Speaker 1>things that Mike was pointing out, he said, you know

0:11:13.160 --> 0:11:16.840
<v Speaker 1>in the story, because we're talking about your pale, you

0:11:16.920 --> 0:11:19.800
<v Speaker 1>look great for those who are watching on YouTube and

0:11:19.920 --> 0:11:23.120
<v Speaker 1>and our Blueberg original streaming service, but you stay out

0:11:23.120 --> 0:11:25.920
<v Speaker 1>of the sun, correct, Yeah. A lot of people have

0:11:26.000 --> 0:11:27.640
<v Speaker 1>suggest I look like a vampire, so I need to

0:11:27.640 --> 0:11:30.800
<v Speaker 1>get extensions to you know. No, but I think about

0:11:30.920 --> 0:11:33.880
<v Speaker 1>you know, I remember going to pediatrician and then say,

0:11:34.240 --> 0:11:37.040
<v Speaker 1>and my pediatrician be like, make sure your daughter when

0:11:37.080 --> 0:11:39.520
<v Speaker 1>she was young, get some sun. You know, obviously not

0:11:39.679 --> 0:11:41.319
<v Speaker 1>in the middle of the day when it's the hottest,

0:11:41.360 --> 0:11:44.000
<v Speaker 1>but kids were being you know, so much sunscreen and

0:11:44.040 --> 0:11:46.120
<v Speaker 1>being kept out that their vitamin D levels were low.

0:11:46.360 --> 0:11:48.600
<v Speaker 1>So I am curious, like, what were the adjustments you've

0:11:48.640 --> 0:11:52.360
<v Speaker 1>had to make because of this regime that you're following. Yeah,

0:11:52.440 --> 0:11:54.679
<v Speaker 1>I do avoid the sun and that's primarily because we're

0:11:54.679 --> 0:11:56.400
<v Speaker 1>trying to get my skin age again to be the

0:11:56.400 --> 0:11:58.440
<v Speaker 1>age of eighteen, and so we do that we measure

0:11:58.600 --> 0:12:01.640
<v Speaker 1>using multi spectral imagery and out of fluorescence biopsies and

0:12:01.840 --> 0:12:04.319
<v Speaker 1>then photos and so with that kind of measurement protocol,

0:12:04.320 --> 0:12:07.040
<v Speaker 1>and that we implement lasers and all kinds of things.

0:12:07.080 --> 0:12:09.480
<v Speaker 1>And so my treatments do prevent me from going into

0:12:09.480 --> 0:12:11.720
<v Speaker 1>the sun just for recovery time. So it's not like

0:12:11.760 --> 0:12:15.679
<v Speaker 1>I'm son avoidant all together. It's just that I rarely

0:12:15.679 --> 0:12:18.599
<v Speaker 1>have downtime. My skins typically always have some kind of

0:12:18.640 --> 0:12:20.880
<v Speaker 1>impression of a laser treatment or something, and so it

0:12:20.960 --> 0:12:22.920
<v Speaker 1>really is just an effort to try to have eighteen

0:12:23.000 --> 0:12:25.600
<v Speaker 1>year old skin again, which I think we've made. I've

0:12:26.000 --> 0:12:29.360
<v Speaker 1>currently lessened my skin age twenty two years. Since beginning

0:12:29.559 --> 0:12:30.839
<v Speaker 1>as a kid, I was in the sun a lot,

0:12:30.880 --> 0:12:33.360
<v Speaker 1>a lot of skin debauchery, never worse on screen. So

0:12:33.400 --> 0:12:34.800
<v Speaker 1>I have I've had to make up a lot of ground.

0:12:35.080 --> 0:12:37.800
<v Speaker 1>You gotta stop before you get that teenage Jackney again.

0:12:40.600 --> 0:12:42.280
<v Speaker 1>All right, listen, we're gonna leave it on that note.

0:12:42.360 --> 0:12:45.080
<v Speaker 1>Really great to get some time with you. UM fascinating,

0:12:45.200 --> 0:12:46.959
<v Speaker 1>as we said, to read the story that actually did,

0:12:46.960 --> 0:12:48.800
<v Speaker 1>but even better to get a chance to actually talk

0:12:48.800 --> 0:12:50.760
<v Speaker 1>with you directly. Brian, thank you so much, good luck

0:12:50.800 --> 0:12:53.320
<v Speaker 1>with it, and look forward to hearing updates. Brian Johnson,

0:12:53.679 --> 0:12:56.679
<v Speaker 1>UH founder and CEO Blueprint joining SVA Zoom from Los

0:12:56.679 --> 0:12:57.239
<v Speaker 1>Angeles