WEBVTT - Mixed By Ali 0:00:01.720 --> 0:00:05.880 R and B Money, Honey, we are. 0:00:07.440 --> 0:00:10.080 Take volotized. 0:00:10.840 --> 0:00:13.480 We are the authority. 0:00:15.440 --> 0:00:16.720 And blades and gentleman. 0:00:16.760 --> 0:00:19.599 My name is Tank and this is the arm and 0:00:19.640 --> 0:00:23.400 by Money podcast, the authority on all things. 0:00:24.400 --> 0:00:24.959 R and B. 0:00:26.040 --> 0:00:29.000 Can't be humble today though we we are not. We're 0:00:29.000 --> 0:00:30.200 gonna talk that ship today in. 0:00:30.160 --> 0:00:35.120 A space where we can sit down and be humble. 0:00:35.720 --> 0:00:42.960 Although I am seated. How you sound, too, is everything. 0:00:44.520 --> 0:00:50.040 How you come across the airwaves to people's ears. The 0:00:50.159 --> 0:00:55.240 sonic boom that happens when something is. 0:00:56.800 --> 0:00:57.680 Mixed correctly. 0:00:57.960 --> 0:01:01.080 Yes, uh up, it's gotta be. 0:01:01.080 --> 0:01:02.960 In your DNA. Are my good brother? 0:01:04.840 --> 0:01:10.600 There's a masterine component to being able to mix in 0:01:10.760 --> 0:01:17.959 the box that takes things to another level, the Grammy 0:01:18.040 --> 0:01:19.120 Award winning level. 0:01:20.720 --> 0:01:25.039 Yes, this interest long, but this man designs it. He's 0:01:25.080 --> 0:01:33.160 in updative records on records on records, the top artists. 0:01:33.319 --> 0:01:35.880 In the universe. Great. 0:01:36.680 --> 0:01:40.479 If you want to mixed, it's gotta be mixed by 0:01:40.520 --> 0:01:44.000 Ali Derek, mixed by Ali. 0:01:46.560 --> 0:01:47.600 Man. Come on, I love that. 0:01:49.400 --> 0:01:54.120 It's going on my boys ship energy. I love it. 0:01:54.120 --> 0:01:58.960 It's gotta sound right, my pet, Peeve, let me tell you. 0:01:59.000 --> 0:02:04.200 We're gonna tell you a driver driving me because I 0:02:04.200 --> 0:02:06.400 like to drive myself, so you know, when you're out 0:02:06.400 --> 0:02:08.959 of town doing gigs and stuff like that, a driver 0:02:09.080 --> 0:02:14.560 that doesn't know where he's going and an engineer that 0:02:14.960 --> 0:02:20.800 doesn't know what he's doing, it's worse. I'm the nicest 0:02:20.800 --> 0:02:25.280 guy you'll ever meet until I don't know. Those two 0:02:25.400 --> 0:02:33.600 things burn my soul because in order for me to 0:02:33.680 --> 0:02:40.760 be great, I have to get there. Also, in order 0:02:40.760 --> 0:02:46.040 for me to be great, the first thing people do 0:02:47.760 --> 0:02:50.480 is hear me. It's the first thing that happened, the 0:02:50.480 --> 0:02:53.160 first impression. That's the first impressions. 0:02:53.200 --> 0:02:54.600 Like when you meet somebody and you look at their 0:02:54.600 --> 0:02:57.360 teeth for their nails first. You know, they told whatever 0:02:57.400 --> 0:03:03.519 the case is, you know, we deal in sonic. Yeah 0:03:03.639 --> 0:03:06.880 it is. I get it. I get the styling part 0:03:06.960 --> 0:03:09.640 of it. I get the branding side of it. I 0:03:09.680 --> 0:03:13.680 get all of these things. But it starts right here 0:03:15.240 --> 0:03:18.959 when somebody says, what's that? Then they say, who's that? 0:03:19.639 --> 0:03:23.640 Mm hmm. It's frequencies. You know, people don't realize how 0:03:24.240 --> 0:03:25.600 much it connects people. 0:03:25.919 --> 0:03:35.880 Absolutely, and and the importance of what you do an engineer, 0:03:36.200 --> 0:03:39.320 like you know, we're gonna we're gonna get into the 0:03:40.600 --> 0:03:45.640 beginnings and you know, really dive into how you have 0:03:45.760 --> 0:03:50.080 created who you are, right. But at one point we 0:03:50.120 --> 0:03:53.600 were having a conversation about where engineers some engineers are like, 0:03:54.440 --> 0:03:57.800 I mean, I think that's worth some publishing. I think 0:03:57.840 --> 0:04:03.280 that's worth some creative shares. I can tell you for 0:04:03.400 --> 0:04:07.800 a fact absolutely, I don't know where I would be 0:04:08.720 --> 0:04:11.480 without a few of the engineers that I've worked with 0:04:11.520 --> 0:04:13.120 and the ones that I currently work with. 0:04:13.680 --> 0:04:15.120 I mean, I said, all the time, you know a 0:04:15.120 --> 0:04:18.640 good mix of a make or break a record? You know, 0:04:18.880 --> 0:04:21.919 you know how many records I've gotten from other engineers 0:04:21.920 --> 0:04:24.120 that are putting versions on them, right, and how they 0:04:24.160 --> 0:04:28.200 sounded compared to the final product. You know, it's it's 0:04:28.200 --> 0:04:30.240 one of the most important parts. I always say, it's 0:04:30.240 --> 0:04:32.359 just trifecta of music creation. Right. You have the artist 0:04:32.360 --> 0:04:34.280 sitting up top right, but to the bottom left is 0:04:34.320 --> 0:04:36.280 the producer, the bottom right is the engineer. 0:04:36.360 --> 0:04:36.440 Right. 0:04:36.480 --> 0:04:40.640 And once that that trifecta is locked in to irreplaceable formula, 0:04:40.800 --> 0:04:42.920 you don't want to disturb it. You don't want to 0:04:42.920 --> 0:04:43.280 touch it. 0:04:44.000 --> 0:04:48.800 I got O C D bad. So anytime there's like 0:04:49.000 --> 0:04:56.000 a transition, you know, of engineering, I'm shaking. You know 0:04:56.040 --> 0:05:00.760 what I mean, I'm breaking out in hives. You can 0:05:00.800 --> 0:05:05.760 hear the little imperfection that's disturbing the formula. You know, 0:05:05.880 --> 0:05:08.919 eventually we figure it out and get it rolling. But 0:05:09.520 --> 0:05:13.160 the the and here's what it was, LA's crazy. I 0:05:13.160 --> 0:05:14.599 want you to speak to this real quick before we 0:05:14.640 --> 0:05:19.440 before we dive all the way in kids now that 0:05:19.520 --> 0:05:22.960 are producing, Like I'm just talking about getting a pack 0:05:23.000 --> 0:05:25.839 from producers, whether it be like a cardiac or a 0:05:25.880 --> 0:05:30.880 business spoiler or whatever. These guys these packs sound race 0:05:31.839 --> 0:05:35.880 like they've been listening to what you guys are doing 0:05:37.279 --> 0:05:42.520 and applying it at the house before they even send 0:05:42.600 --> 0:05:46.239 you a track. And I'm like, why does your track 0:05:46.520 --> 0:05:50.440 sound like this? Like that information? Like, how do you 0:05:50.520 --> 0:05:55.320 feel as as someone who like this is your this 0:05:55.440 --> 0:05:57.440 is your this is your business, this is your well 0:05:57.480 --> 0:05:59.040 not your bread and butter, because we're going to get 0:05:59.040 --> 0:06:03.240 into that you do so many other things. But the 0:06:03.279 --> 0:06:07.320 importance of sharing that information because back in the day, 0:06:07.960 --> 0:06:10.719 you weren't getting that information. Yeah, you weren't getting that 0:06:10.800 --> 0:06:12.840 drum pack from an engine that you have to know 0:06:12.960 --> 0:06:14.640 somebody that you kind of think I can get those 0:06:14.640 --> 0:06:15.560 mixed drums from you. 0:06:15.680 --> 0:06:18.360 Like it's different. I think it's time. You know, I 0:06:18.400 --> 0:06:21.279 think during those times, right, you know, the Internet, social media, right, 0:06:21.360 --> 0:06:26.080 these these platforms weren't readily available or accessible, you know. 0:06:26.160 --> 0:06:28.760 So I think I think with the times and the 0:06:28.800 --> 0:06:30.599 fact that a lot of these creators just don't have 0:06:30.680 --> 0:06:33.400 access to those resources to go to the music schools 0:06:33.520 --> 0:06:35.160 or to have all the money to get all the 0:06:35.160 --> 0:06:38.000 equipment right their online figuring it out, right, these kids 0:06:38.000 --> 0:06:41.560 are pulling things, they're re sampling their you know, learning 0:06:41.600 --> 0:06:44.400 how to mix master and produce right, because you know, 0:06:44.480 --> 0:06:47.840 it's it's out of necessity, right, and and ultimately that 0:06:47.839 --> 0:06:50.479 that's what makes these young kids masters early on, they've 0:06:50.520 --> 0:06:54.240 gotten their ten thousand hours before they even hit mainstream, right, 0:06:54.279 --> 0:06:56.200 And that's you know, it's what's interesting to kind of 0:06:56.240 --> 0:06:58.680 watch is you know, all these you know, quote unquote 0:06:58.680 --> 0:07:02.760 bedroom producers or creators that are getting you know, individuals 0:07:02.760 --> 0:07:06.200 that I hire like myself, right, getting reinspired by looking 0:07:06.200 --> 0:07:09.159 at how they're doing things right, because it's it's that's 0:07:09.200 --> 0:07:10.880 the future, right, It's it's it's it's a it's a 0:07:10.920 --> 0:07:13.640 means to stay relevant as well for someone like myself, right. 0:07:13.720 --> 0:07:17.760 So it's it's it's incredible aspiring to watch man and 0:07:17.800 --> 0:07:21.840 you know. Yeah, as I'm watching Billie Eilish and her brother, 0:07:22.120 --> 0:07:25.160 there's innovative ways to create a room. There is no boundary, right, 0:07:25.200 --> 0:07:27.040 there is no for there is no right or wrong 0:07:27.120 --> 0:07:31.000 to creating music, you know, you know, and I think 0:07:31.080 --> 0:07:34.400 now more than ever, you know, the genre lines are 0:07:34.480 --> 0:07:37.280 being blurred with what sounds like what? And I think 0:07:37.320 --> 0:07:41.000 that's just introducing more creativity. You know. You got albums 0:07:41.040 --> 0:07:44.080 like this Tyler project that just came out, you know, 0:07:44.120 --> 0:07:46.000 and all these incredible artists that are just you know, 0:07:46.280 --> 0:07:50.200 again creating sonic masterpieces. It's a product of just eliminating 0:07:50.240 --> 0:07:51.400 those borders. 0:07:51.080 --> 0:07:54.280 Right, And like you said earlier, from necessity not a necessity. 0:07:54.320 --> 0:07:57.160 Like I knew. I knew that the business was changing. 0:07:59.080 --> 0:08:02.760 When I first heard sold Boy, yeah Frank that and 0:08:02.920 --> 0:08:05.680 found out that he produced the record, And did you 0:08:05.680 --> 0:08:07.720 know what I'm saying, Like this whole viral on socials 0:08:07.760 --> 0:08:10.120 with the youth following. Yeah, and I was like, Oh, 0:08:11.000 --> 0:08:15.679 it's about to be a full shift because this same 0:08:15.800 --> 0:08:19.600 record is the same record that's here, the same record 0:08:19.600 --> 0:08:22.400 he started with, is the same record that's at the 0:08:22.400 --> 0:08:25.960 top of the charts weeks. He's got the dance and 0:08:25.960 --> 0:08:30.960 got the whole thing going on, and he did it. 0:08:30.360 --> 0:08:33.360 As you said in his room. Yeah, and it's more 0:08:33.400 --> 0:08:33.600 of that. 0:08:33.679 --> 0:08:33.800 Man. 0:08:33.800 --> 0:08:35.760 It's like over the years since Soldier Boy, right, it's 0:08:35.800 --> 0:08:38.400 countless artists that have taken off you know, the whole 0:08:38.440 --> 0:08:39.760 quote unquote SoundCloud era. 0:08:39.920 --> 0:08:47.280 Right, Soldier Boy first. Yeah, we know you did it first. 0:08:47.760 --> 0:08:49.320 Fact first. 0:08:52.559 --> 0:08:55.480 That's just a testament to just man, just evolving times, 0:08:55.480 --> 0:08:59.240 evolving times of technology, music, you know, creativity again, just 0:08:59.280 --> 0:09:02.520 these boundaries being eliminated now that these tools and platforms 0:09:02.559 --> 0:09:05.640 are now available. So it's it's like it's like it's 0:09:05.640 --> 0:09:08.280 going to continue to expand even faster, right as we 0:09:08.360 --> 0:09:10.880 as we as we as we you know, go forward 0:09:10.880 --> 0:09:13.520 in the music journey, you know, I must. I'm gonna 0:09:13.520 --> 0:09:15.280 start off asking you a question I asked my good 0:09:15.320 --> 0:09:21.280 brother Jason Joshua. Yes, yeah, because I've been knowing Jason 0:09:21.400 --> 0:09:27.040 Joshua since he was you know, way back then, absolutely 0:09:27.240 --> 0:09:32.440 not an engineer, nothing close. And I said, when. 0:09:33.720 --> 0:09:39.480 Did your ears tell you I hear this thing just 0:09:39.600 --> 0:09:42.600 a little differently from everybody else. 0:09:43.440 --> 0:09:52.800 When was that for you? Man? I think honestly it 0:09:52.920 --> 0:09:57.600 was the kendrickmar the Section eighty project. We're gonna start there. Yeah, 0:09:57.640 --> 0:10:01.199 I think that that's just just because again, if you 0:10:01.240 --> 0:10:02.840 think about it, right, I'm a kid that has no 0:10:03.000 --> 0:10:05.439 formal training in audio engineering, right, and I don't even 0:10:05.440 --> 0:10:07.160 know what the fuck pro tools is at the time. Right, 0:10:07.160 --> 0:10:11.120 I'm putting, I'm clicking buttons, I'm throwing plugins here, seeing 0:10:11.120 --> 0:10:14.720 what works, right. But you know, I think at that point, throughout, 0:10:14.800 --> 0:10:17.440 you know, working on that project, right and and developing 0:10:17.480 --> 0:10:20.400 the sound with Kindred that kind of had this. If 0:10:20.400 --> 0:10:21.880 you listen to anything that came out during that time, 0:10:21.880 --> 0:10:26.160 there was nothing that sonically matched that, right. And it 0:10:26.240 --> 0:10:28.880 was when I realized that you could do that right, 0:10:28.960 --> 0:10:31.200 the ADHD in me was like, yo, like you can 0:10:31.280 --> 0:10:34.319 take sounds and make them sound like this, or make 0:10:34.360 --> 0:10:36.199 them do this, and make them fly behind your ear 0:10:36.280 --> 0:10:38.120 and make them sound like two or three different people 0:10:38.120 --> 0:10:40.520 are talking and people are gonna like that. And it 0:10:40.559 --> 0:10:42.040 was like, oh, there's no rules to the ship, like, 0:10:42.160 --> 0:10:44.200 you know. That's I think what pulled me in most 0:10:44.360 --> 0:10:47.080 was the fact that I could do what I wanted 0:10:47.120 --> 0:10:49.920 sonically right as long as you can experience the mix. 0:10:50.880 --> 0:10:53.000 That's what really dragged me into it, you know. 0:10:53.840 --> 0:10:57.120 And and when you say you had no formal training, like, 0:10:58.679 --> 0:11:01.160 how do you like what is what is point a? 0:11:01.360 --> 0:11:03.800 Like? What's the starting man? The hustle man, you know 0:11:04.160 --> 0:11:07.520 from Guardian in California, you know all through high school 0:11:07.559 --> 0:11:10.120 played football, but always, you know, always, you know, having 0:11:10.160 --> 0:11:11.520 a few dollars so I can get a fresh white 0:11:11.520 --> 0:11:15.120 tea every morning, you know. And my hustle then was ringtones, 0:11:15.240 --> 0:11:17.920 you know, before the old I tell the story often, 0:11:17.960 --> 0:11:21.520 but it's before those. You know, you could really buy 0:11:21.600 --> 0:11:23.319 ring tones online, right, you know when people you know, 0:11:23.360 --> 0:11:27.040 the Soldier boy days just so fine, uh my boy 0:11:27.040 --> 0:11:29.280 did it first again? So yeah, man, how I got started? 0:11:29.320 --> 0:11:29.440 Man? 0:11:29.480 --> 0:11:33.320 It was you know what just kind of had me 0:11:33.400 --> 0:11:36.319 fall into love of the arts of recording. I started 0:11:36.320 --> 0:11:38.640 making ringtones, so you know, and how. 0:11:38.520 --> 0:11:41.160 Did you how did you like, give me, give me equipment, 0:11:41.280 --> 0:11:42.880 give me like how you did this? 0:11:43.200 --> 0:11:46.560 Man? The equipment was just a cracked version of cool 0:11:46.679 --> 0:11:48.800 Edit Pro. I don't know if anybody remembers the old 0:11:48.800 --> 0:11:52.559 school dog cool Edit pro, you know, a headphone microphone 0:11:53.559 --> 0:11:55.120 And I was it, man. I you know, I've been 0:11:55.200 --> 0:11:57.559 computer literate, and you know I had laptops as a kid. 0:11:57.600 --> 0:11:59.599 My uncle you know, give me them for you know, 0:11:59.640 --> 0:12:02.920 the Chris Us whatever but I found software that allowed 0:12:02.920 --> 0:12:06.200 me to crack the old next telephones and put ring 0:12:06.280 --> 0:12:09.559 tones on there without those beeping ringtones. So back then, 0:12:09.600 --> 0:12:12.280 when there was just those mono beeping you know, ringtones, 0:12:12.760 --> 0:12:14.960 I would have friends come over and we would record 0:12:15.000 --> 0:12:18.000 these thirty second snippets that I would turn into their ringtone. 0:12:18.280 --> 0:12:20.120 Will be the only ones in the school that had them, right, 0:12:20.160 --> 0:12:22.040 And you know, I was making hundreds a week. It 0:12:22.080 --> 0:12:25.840 was lit like it was twenty bucks rington but they 0:12:25.880 --> 0:12:27.880 came up. I lived right across the streets in my school. 0:12:28.280 --> 0:12:30.480 Twenty dollars a ringtone, right, But there was the whole experience. 0:12:30.520 --> 0:12:32.640 You know what I'm saying, You come record. Nah, you 0:12:32.679 --> 0:12:34.679 know what I'm saying, You come through My Grandma will 0:12:34.720 --> 0:12:41.480 serve you with some you know sweets like come on, 0:12:41.640 --> 0:12:43.280 like no better experience. You know what I'm saying. 0:12:43.360 --> 0:12:44.640 You already had this studio. 0:12:46.760 --> 0:12:48.760 It was the concierge, you know, saying, yeah, make sure 0:12:49.160 --> 0:12:52.080 I'm a people pleaser. Yeah you know, so yeah, you 0:12:52.160 --> 0:12:53.800 just you know, getting dated. I would have to makeshift 0:12:53.800 --> 0:12:55.960 curtains up in my closet. Again, I had the headphone 0:12:56.000 --> 0:12:58.640 microphone and you know cliche, you know, don't ask this 0:12:58.720 --> 0:13:00.760 girl's phone, you know, just right, the shit niggas woul 0:13:00.760 --> 0:13:03.280 do when they sixteen seventeen years old, you know, Miles 0:13:03.280 --> 0:13:05.080 call and pick up the phone like whatever it was. 0:13:05.120 --> 0:13:08.000 And you know, uh, you know as like just you know, 0:13:08.200 --> 0:13:10.040 I'm playing football during this time as well, but you 0:13:10.080 --> 0:13:12.200 know I'm making some you know for kid in high school. 0:13:12.200 --> 0:13:15.760 I'm making some dollars. Yeah, And at that point I realized, yes, 0:13:15.800 --> 0:13:17.320 this could you know, this could be a business. You 0:13:17.360 --> 0:13:19.599 know earlier, you know, I've always just been fascinated with 0:13:19.760 --> 0:13:24.120 just you know, building things myself, whether it's computers, remotecial cars, businesses, 0:13:24.200 --> 0:13:26.600 you know, figure out ways to start something and watch 0:13:26.640 --> 0:13:29.880 it kind of grow. And I realized, hey, you know 0:13:29.960 --> 0:13:31.920 this this thing is cool, right, And I started researching 0:13:31.920 --> 0:13:33.800 more about like what am I doing right now? Right? Yeah? 0:13:34.280 --> 0:13:37.280 And again didn't know about the LA recording schools or 0:13:37.280 --> 0:13:40.079 didn't know about the essays, and when I found out 0:13:40.080 --> 0:13:41.840 about them, I couldn't afford the shit, you know, one 0:13:41.920 --> 0:13:44.439 hundred and fifty grand you know, to go learn how 0:13:44.440 --> 0:13:46.400 to you know, record, and you know, I was like, 0:13:46.440 --> 0:13:49.400 you know, I can't do that. Ship. So naturally went 0:13:49.480 --> 0:13:51.439 up to you know, some blogs, you know, future producers 0:13:51.480 --> 0:13:54.440 dot com and gear sluts and these other places, and 0:13:54.559 --> 0:13:57.120 you know, I would you know, kind of learn from there, 0:13:57.320 --> 0:13:59.640 learn through other people's you know, failures or questions that 0:13:59.679 --> 0:14:02.040 they have. If I would reverse engineer the question to 0:14:02.120 --> 0:14:03.840 kind of see what they did, and you know, go 0:14:03.880 --> 0:14:07.400 back and try myself. So again from the Ringtones got 0:14:07.480 --> 0:14:09.840 better equipment. You know, actually I was you know, I 0:14:09.880 --> 0:14:12.480 was robbing off Craigslist so I can get the interfaces. Yeah, 0:14:12.520 --> 0:14:13.760 you know what I'm saying. I didn't have you know, 0:14:13.800 --> 0:14:17.720 I have nothing. And then you know, finally when I 0:14:17.720 --> 0:14:19.760 had this setup, you know, I you know, I had 0:14:19.760 --> 0:14:22.400 pro tools. Now you know, I got a proper microphone, 0:14:22.440 --> 0:14:25.960 a proper interface, and you know that's when I wanted 0:14:25.960 --> 0:14:27.760 to say, this is something I loved. It was a passion. 0:14:28.280 --> 0:14:30.560 It was something that can sit me down for ten 0:14:30.600 --> 0:14:33.600 hours a day. Yeah. You know your kid with ADHD, Right, 0:14:33.640 --> 0:14:35.320 you know, I'm off the walls and I'm sitting here 0:14:35.320 --> 0:14:38.080 shaping a snare, right, trying to chop up vocals for 0:14:38.120 --> 0:14:41.200 ten hours. Right, This is incredible. Yeah, yeah, And that 0:14:41.480 --> 0:14:42.400 essentially was the journey. 0:14:42.640 --> 0:14:46.800 So were you more so toward music production at this side? Though? 0:14:46.800 --> 0:14:49.480 Because that's because like you said, you're making the ring 0:14:49.560 --> 0:14:51.160 tone right, and you're doing that with your guys, but 0:14:51.720 --> 0:14:54.760 I don't, I don't know. I'm asking were you even 0:14:54.760 --> 0:14:57.960 thinking about the mix and how it the sonics of it? 0:14:58.000 --> 0:14:59.440 Are you just like no, this just feels good. 0:14:59.520 --> 0:15:02.760 No good. I would find instrumentals like on LimeWire. You know, 0:15:03.040 --> 0:15:05.360 people will come freestyle, right, the homies will come after 0:15:05.400 --> 0:15:09.000 football practice freestyle. You know, I would add the reverb 0:15:09.080 --> 0:15:12.200 on there in the room went crazy like you know, 0:15:12.040 --> 0:15:22.000 you know, but yeah, man, that you know, And from 0:15:22.040 --> 0:15:24.360 there it's always just on this quest for more right 0:15:24.440 --> 0:15:27.600 and more information, more knowledge. Uh. You know. I reached 0:15:27.600 --> 0:15:30.880 out to Punch, you know, TD Punch and Dave Free. 0:15:30.920 --> 0:15:32.880 I reached out to both of them on on my Space. 0:15:32.960 --> 0:15:34.400 You know, Dave went to my high school. He went 0:15:34.400 --> 0:15:36.600 to Guardian and High with me. And then you know, 0:15:36.600 --> 0:15:39.000 I always knew about TD and you know what, you know, 0:15:39.040 --> 0:15:42.560 the guys are doing Jay Rock and everybody and I 0:15:42.600 --> 0:15:44.280 hate Punch was like, yo, like you know, I'm not 0:15:44.440 --> 0:15:47.200 looking for anything but just information knowledge, Like how can 0:15:47.200 --> 0:15:50.280 I like work with you guys, how can I you know, uh, 0:15:50.520 --> 0:15:53.240 you know, just add value to you know, what's going on, 0:15:53.320 --> 0:15:55.760 you know, I want to be an audio engineer, and 0:15:55.840 --> 0:15:57.480 you know, Punch told me to come by, you know, 0:15:57.520 --> 0:15:59.640 and from there I kind of just you know, just stay. 0:16:00.280 --> 0:16:01.640 That was like the step child that you know, that 0:16:01.720 --> 0:16:04.440 never that that that you know, just came and never left. 0:16:04.720 --> 0:16:07.240 And that was what two thousand and six, two thousand 0:16:07.240 --> 0:16:10.200 and seven, And you come in as an engineer. I 0:16:10.280 --> 0:16:12.920 come and as honestly somebody who wanted to do anything. 0:16:12.920 --> 0:16:13.080 You know. 0:16:13.360 --> 0:16:15.360 Yeah, I didn't even understand the role of an engineer 0:16:15.400 --> 0:16:15.800 at the time. 0:16:15.840 --> 0:16:17.600 You know, I know, you're still in high school. 0:16:17.640 --> 0:16:19.960 I'm still I got kicked on my grandma's house. I'm 0:16:19.960 --> 0:16:21.920 still I'm like graduating. It's like towards the end of 0:16:21.960 --> 0:16:25.120 the year two thousand and seven, and you know, I've 0:16:25.120 --> 0:16:26.640 met the guys, and you know, I met Top and 0:16:26.680 --> 0:16:30.160 everybody early on, but you know, around two thousand and seven, 0:16:30.160 --> 0:16:32.200 once I graduated, that's when you know, I moved in 0:16:32.240 --> 0:16:34.120 the tops crib. You know, we're all like sleeping on 0:16:34.120 --> 0:16:36.960 the floor head to toe, you know, just recording all day. 0:16:37.000 --> 0:16:39.720 And that's you know when I'm like, okay, like I 0:16:39.720 --> 0:16:43.560 guess a group of guys right that, you know, are 0:16:43.600 --> 0:16:45.760 trying to become the best, and we weren't even really 0:16:45.800 --> 0:16:47.320 focused on trying to be the best, right, it was 0:16:47.400 --> 0:16:49.800 just something to do that was keeping us out the streets, 0:16:50.200 --> 0:16:52.600 you know, just having a place, you know, at the studio, 0:16:52.800 --> 0:16:55.240 to be able to get away from all the problems 0:16:55.240 --> 0:16:57.480 that we might deal with on a daily basis, to 0:16:57.480 --> 0:17:01.120 just create right, without boundaries and without instruction right. And 0:17:02.280 --> 0:17:04.439 ultimately what that did was, you know, everyone is now 0:17:04.480 --> 0:17:06.439 sharpening this wars. You know, you got absolutely, you got 0:17:06.520 --> 0:17:08.919 j Rock, you got Kadot. At the time, it's Kadot 0:17:10.280 --> 0:17:12.000 and and me. Now right, you know, at the time 0:17:12.040 --> 0:17:14.359 Punch was recording. But now when I came in, he 0:17:14.440 --> 0:17:17.560 put me in that seat and punineer. Punch was the 0:17:17.560 --> 0:17:19.399 full time engineer at the time in early days. He 0:17:19.520 --> 0:17:22.440 was yeah, yeah, you know, now it's like the engineer here, 0:17:22.600 --> 0:17:24.520 you know, another piece of the puzzle that now I 0:17:24.520 --> 0:17:27.199 can step off and focus on, you know, on the 0:17:27.240 --> 0:17:30.439 overarching goals. And that just gave me an opportunity to 0:17:30.440 --> 0:17:32.840 now just sharpen usquare. Now I got three incredible artists 0:17:32.880 --> 0:17:35.480 that you know, I'm sitting with for hours and days 0:17:35.480 --> 0:17:37.600 and hours and days and nights, and you know, we 0:17:37.600 --> 0:17:38.960 got our ten thousand hours. 0:17:39.359 --> 0:17:43.080 It's it's then, what was that transition like? Because it's like, 0:17:43.760 --> 0:17:46.760 you know, if Punch is like at that time, the 0:17:46.800 --> 0:17:52.200 full time engineer, there are you know, there are nuanced 0:17:52.320 --> 0:17:53.560 things that. 0:17:53.480 --> 0:17:55.639 They're used to him, they're used to engineering. 0:17:55.680 --> 0:17:59.440 Now, what what was that transition that that you know, Okay, 0:17:59.480 --> 0:18:01.840 now you're in this seat, these are the things that 0:18:01.960 --> 0:18:05.280 need to happen. Or were you always sitting in and 0:18:05.320 --> 0:18:08.080 taking those notes so that by the time you got 0:18:08.080 --> 0:18:10.560 to that chair you were you were more than ready. 0:18:10.640 --> 0:18:13.200 Yeah. Now, I've always been the observer type where you know, 0:18:13.200 --> 0:18:14.680 I'm gonna look be the fly on the wall, see 0:18:14.680 --> 0:18:16.960 where I could fit in? Right? What hole can I feel? 0:18:17.000 --> 0:18:17.119 Right? 0:18:17.160 --> 0:18:19.159 And you know, Punch already had a formula for how 0:18:19.200 --> 0:18:21.280 they were tracking and recording, but I don't even think 0:18:21.320 --> 0:18:22.960 it was that far along to where the signings even 0:18:23.040 --> 0:18:25.879 were like a main you know, focal point right as 0:18:25.880 --> 0:18:27.639 long as we can hear the vocals were over, the 0:18:27.720 --> 0:18:31.399 two track beat were fantastic, right, you know, But it 0:18:31.520 --> 0:18:34.240 was just watching how to really again. You know, I'm 0:18:34.280 --> 0:18:37.240 still very very very early on pro tools, and you know, 0:18:37.320 --> 0:18:39.640 topping them had the old tool bar, the old tool 0:18:39.680 --> 0:18:42.480 console had monitors, like in my eyes, had a real 0:18:42.520 --> 0:18:44.960 professional setup, you know, and you know, so they walked 0:18:45.000 --> 0:18:47.000 me through just what it was, what was the process, 0:18:47.040 --> 0:18:49.439 what was the flow. And I think over time and 0:18:49.560 --> 0:18:52.560 hours and hours and days of working with all the 0:18:52.640 --> 0:18:55.640 artists individually, you you kind of understand everyone's individual flow. 0:18:56.119 --> 0:18:59.720 You know, how everyone's recording speed is right, Like you said, 0:18:59.760 --> 0:19:01.600 work with engineers, they got to be on it right 0:19:01.640 --> 0:19:03.919 and if not a function your energy off. You know, 0:19:03.960 --> 0:19:06.080 you got to imagine, you know, working with three different artists. 0:19:06.119 --> 0:19:08.879 This is before school Boy Q came in, you know, 0:19:08.960 --> 0:19:11.960 working with these three artists. Everyone you know, came in 0:19:11.960 --> 0:19:14.440 at different times, at different styles, you know, obviously different 0:19:14.520 --> 0:19:16.800 vocal tones where you have to on the fly like 0:19:16.880 --> 0:19:20.680 make sure everything was coming in. So yeah, man, it's 0:19:20.480 --> 0:19:20.880 just just. 0:19:21.119 --> 0:19:26.360 Yeah and y'all recording all day and all night. Especially 0:19:26.359 --> 0:19:28.400 for you being the one engineer. 0:19:27.960 --> 0:19:29.480 It's like what else we're gonna do, Like we're all, 0:19:29.480 --> 0:19:31.159 like you fresh out of high school, like you know, 0:19:31.280 --> 0:19:34.080 it's you know, besides the turn ups on the weekends 0:19:34.160 --> 0:19:36.040 or whatever, like you know, but even that, it's like 0:19:36.080 --> 0:19:38.720 everyone's meeting point and focal point was to get back 0:19:38.760 --> 0:19:40.960 to the studio. You know when you young tho, that's 0:19:42.480 --> 0:19:44.280 I've been there, you know what I'm saying, and you 0:19:44.520 --> 0:19:44.840 in it. 0:19:46.680 --> 0:19:49.520 What what else are we gonna do? 0:19:49.560 --> 0:19:51.120 You know what I'm saying. Like it's and I think 0:19:51.160 --> 0:19:53.480 that's also a luxury of it, right, just again having 0:19:53.480 --> 0:19:55.760 the space and having time. I don't think people areized 0:19:55.880 --> 0:19:58.919 just you know, a big part of the formula, just 0:19:58.960 --> 0:20:00.919 having that time that you could the kids of your craft, 0:20:01.560 --> 0:20:04.360 you know, and you know, gratefully, you know, we were 0:20:04.359 --> 0:20:05.919 in a place you know, might not have been the 0:20:05.920 --> 0:20:07.600 best place, you know, but we were in a place 0:20:08.160 --> 0:20:10.880 where you know, we had the time. You know, we're 0:20:10.880 --> 0:20:12.520 all young, you know. You know, I don't think anyone 0:20:12.560 --> 0:20:15.760 of the kids at that point. And it was just focused, 0:20:15.800 --> 0:20:18.320 right and once start getting things start getting serious, right 0:20:18.440 --> 0:20:21.840 uh you know, Jay Rock was at Warner Brothers, you know, uh, 0:20:22.040 --> 0:20:23.719 you know, and things just start to build up. 0:20:23.960 --> 0:20:30.160 Yeah, we heard y'all when y'all left and left with I. 0:20:30.119 --> 0:20:35.359 Mean meeting you now, Oh they got it, got it. 0:20:35.440 --> 0:20:36.920 They had some real muscle with it. 0:20:37.040 --> 0:20:39.000 It was just it was a useful resource, you know 0:20:39.040 --> 0:20:40.800 what I'm saying. It was a very useful resource. 0:20:40.880 --> 0:20:44.560 You know, don't make Ali do it give up the. 0:20:44.640 --> 0:20:47.800 Van man, I remember that. Man, it was a good 0:20:47.840 --> 0:20:52.119 warning brother days shout out to name, yeah my guy. 0:20:52.520 --> 0:20:55.360 But yeah, man, it was just again just as time progressed, man, 0:20:55.440 --> 0:20:58.200 it was you know, I think everyone individually started really 0:20:58.280 --> 0:21:01.160 falling into you know, uh you know. And again it's 0:21:01.200 --> 0:21:03.159 I go back to this ten thousand hour right, Malcolm 0:21:03.160 --> 0:21:04.919 glad Well, Right, you have to you know, to be 0:21:04.920 --> 0:21:06.840 great at any one thing, one must acquire at a 0:21:06.840 --> 0:21:09.480 minimum of ten thousand hours. Right. And I go back 0:21:09.480 --> 0:21:11.800 and look in just the style of like app souls evolution, 0:21:12.000 --> 0:21:15.159 of j Rocks evolution, of Kendrick's evolution, you know, and 0:21:15.359 --> 0:21:17.679 school Boy Q's evolution. Right, It's like that wouldn't be 0:21:17.720 --> 0:21:20.480 possible if the space wasn't there to be able to 0:21:20.480 --> 0:21:23.320 have you know that that that that that free time 0:21:23.359 --> 0:21:26.399 to create, right, So I look at all it's just 0:21:26.440 --> 0:21:28.840 divine timing, man, Like you know everything you know it was, 0:21:28.880 --> 0:21:30.560 it was already written, right, we were just catching up 0:21:30.600 --> 0:21:33.280 the time. So as we're talking about engineering there the 0:21:34.480 --> 0:21:37.720 you know, the next step is is the mixing part 0:21:37.800 --> 0:21:38.640 of it? Right? Right? 0:21:38.680 --> 0:21:40.439 I want to do it in steps on stages, so 0:21:40.480 --> 0:21:45.840 to say. And so when is it when does it 0:21:45.880 --> 0:21:50.200 occur to everyone that, man, this these these rough mixes 0:21:50.240 --> 0:21:54.320 that you're doing is facious, is hard like this this 0:21:54.320 --> 0:21:55.760 this could be the mix man. 0:21:55.920 --> 0:21:57.840 Really trying to think what project that was. I think 0:21:57.880 --> 0:21:59.720 when we started doing I think it was the Kindrick 0:21:59.840 --> 0:22:02.800 mar Ep I'm like the first project from going from 0:22:02.880 --> 0:22:07.440 Ketos Kendrick you know, that was super just that's one 0:22:07.440 --> 0:22:10.560 person that you know, it's super meticulous about how every 0:22:10.720 --> 0:22:14.880 one piece, what imperfection of a sava sound like it's 0:22:14.920 --> 0:22:16.560 supposed to be there, right, You hear like a breath 0:22:16.560 --> 0:22:19.200 of a drum loop, right, it's I go and try 0:22:19.200 --> 0:22:20.880 to clip it out like it's supposed to be there. Right. 0:22:21.600 --> 0:22:23.919 So just going through the journey with with with Bro 0:22:24.040 --> 0:22:27.760 in those early days, you know, doing this Kings and yep, 0:22:29.359 --> 0:22:32.200 you know that's I think one of the first projects 0:22:32.240 --> 0:22:36.000 that I was working with Stems sound Way produced majority, 0:22:36.040 --> 0:22:37.879 if not all of it with some co production by 0:22:37.960 --> 0:22:42.480 Dave et cetera. And now you know, instead of just 0:22:42.520 --> 0:22:47.600 having kick drums based to break down everything separate, everything 0:22:47.720 --> 0:22:49.960 separate and everything before they were mind you, I'm working 0:22:49.960 --> 0:22:51.640 with two tracks with two tracks, you know, so I'm 0:22:51.680 --> 0:22:54.360 chopping up the two tracks I'm you know, reversing. I'm 0:22:54.359 --> 0:22:56.240 trying to do what I can with with with what 0:22:56.320 --> 0:22:58.280 I have, right, you know, and it worked to a 0:22:58.280 --> 0:23:01.840 certain level, had its selling sonically, you know. So once 0:23:01.840 --> 0:23:04.119 we start working with multi tracks, which was that first project, 0:23:04.160 --> 0:23:06.800 I started realizing the freedom now that I have to 0:23:06.880 --> 0:23:11.240 create these sonic landscapes, right dropouts, you know, delay throws, 0:23:11.320 --> 0:23:13.800 using the whole sound spectrum of left and right, you know, 0:23:14.359 --> 0:23:16.560 et cetera. That's when I was like, Okay, now we're 0:23:16.600 --> 0:23:17.840 now we're playing the game for real. 0:23:17.960 --> 0:23:18.520 You're painting. 0:23:18.560 --> 0:23:20.919 Now, now you're painting like you know, this is my canvas, 0:23:20.960 --> 0:23:34.560 and these instruments are all the colors. And that's where 0:23:34.560 --> 0:23:36.720 the whole concept of seeing sounds from the place, you know, 0:23:36.880 --> 0:23:38.840 just you know, I feel like when I mixed or 0:23:39.080 --> 0:23:40.680 you know, you get this feeling a tunnel vision where 0:23:40.680 --> 0:23:42.159 you're you know, you're able to kind of have you know, 0:23:42.200 --> 0:23:45.520 a four bar loop on repeat and you're just like again, 0:23:45.680 --> 0:23:49.240 just imagine Minority Report, you know, and you know what 0:23:49.280 --> 0:23:52.040 I'm saying. Once you're locked in, you're locked in, man, 0:23:52.080 --> 0:23:55.200 and yeah, so I think during that time, that's when 0:23:56.000 --> 0:23:59.080 you know, again just personally, you know, as an audio engineer. 0:23:59.119 --> 0:24:01.800 I felt that the defining moment, you know, my own 0:24:01.800 --> 0:24:05.800 personal career with just the understanding of of of mixing 0:24:05.800 --> 0:24:07.880 in real time, you know, with all the elements included, 0:24:08.520 --> 0:24:12.320 you know, does does it? Does it become a conversation 0:24:12.560 --> 0:24:16.160 where it's like where it's like, oh, this is this 0:24:16.200 --> 0:24:20.920 is our sound a TD conversation like this is what 0:24:20.960 --> 0:24:23.239 you're doing, this is what we're supposed to sound like, 0:24:23.480 --> 0:24:25.440 you know, across the board? Does it does that become 0:24:25.480 --> 0:24:29.840 a conversation? I think naturally it just became law over time, 0:24:30.240 --> 0:24:32.240 you know, uh, you know, there was never no just 0:24:32.320 --> 0:24:35.960 creative you know, restrictions or direction. You know. I think 0:24:36.000 --> 0:24:37.680 that's also what made me who I am was the 0:24:37.800 --> 0:24:39.760 freedom that all the artists who were including Top and 0:24:39.760 --> 0:24:42.480 Punch and Dave has you know, given me to be 0:24:42.560 --> 0:24:45.680 able to just do just throw things against the wall, right. 0:24:45.720 --> 0:24:47.080 The worst thing they're going to say is that let's 0:24:47.119 --> 0:24:49.520 just do it over or let's let's bring it back right. 0:24:49.560 --> 0:24:52.240 And Section eighty was a product of that, right, the distortions, 0:24:52.280 --> 0:24:55.360 the delays, the different tones, the doubles and stacks, and 0:24:55.600 --> 0:24:59.119 the texture, the essence, the sonic essence of that project, 0:24:59.800 --> 0:25:02.760 you know, essentially was a product of again just you know, 0:25:03.240 --> 0:25:06.840 having that creative freedom and time right because I couldn't 0:25:06.840 --> 0:25:09.199 afford that studio time anywhere else to be able to 0:25:09.240 --> 0:25:15.119 trial and error plugins, you know, so you know again 0:25:15.200 --> 0:25:16.840 it was it was just you know, it's just you know, 0:25:17.400 --> 0:25:21.000 an effect of you know, just taking taking time and 0:25:21.080 --> 0:25:23.960 you know, yeah, did you say freedom. I remember. 0:25:25.280 --> 0:25:27.440 We did a song on my is It now? I 0:25:27.520 --> 0:25:30.720 Never album? Keep it one hundred? This song, keep it 0:25:30.800 --> 0:25:34.040 one hundred and of course you know Seet Jason, Joshua everything, 0:25:34.640 --> 0:25:37.200 and this is this is my first time. 0:25:37.400 --> 0:25:39.479 That's not now that, that's not now, that's not now. 0:25:39.640 --> 0:25:41.800 Never is it? It's not never? 0:25:41.960 --> 0:25:42.320 No never? 0:25:42.600 --> 0:25:51.000 Okay, this is my intro to an engineer also being 0:25:51.800 --> 0:25:52.520 a producer. 0:25:53.560 --> 0:25:54.560 Oh, I know you hated that. 0:25:54.800 --> 0:26:01.480 I didn't know. I didn't know, so it wasn't a hate. 0:26:01.480 --> 0:26:05.080 I didn't know what was going on. So the song 0:26:05.160 --> 0:26:09.600 comes on and I'm looking at him. I'm like, what 0:26:09.720 --> 0:26:12.200 the fuck is because it starts off with this guitar 0:26:12.320 --> 0:26:16.280 thing and it's on and you know, me and Jason 0:26:16.320 --> 0:26:17.920 that we have we have like this, you know this 0:26:17.920 --> 0:26:20.280 this this little kid, we're like little kids be cussing 0:26:20.320 --> 0:26:22.399 at each other, and he said, shut the fuck up 0:26:22.400 --> 0:26:27.560 and just listen, right, So started over and I'm listening 0:26:27.600 --> 0:26:31.920 to it and I'm like, and it just grows into 0:26:32.000 --> 0:26:39.199 this thing, and then it comes up and said you're nice, right, 0:26:39.800 --> 0:26:43.399 And I was like, oh ship, He's like, bro, just 0:26:43.440 --> 0:26:44.520 let me do my fucking thing. 0:26:44.600 --> 0:26:47.320 Man, just let me. I said never. 0:26:47.480 --> 0:26:51.720 I will never. I will never stifle you. I will 0:26:51.760 --> 0:26:57.600 never have demo itis ever again. Do whatever it is 0:26:57.640 --> 0:27:01.239 that you do. And if you sorry for cutting you off. 0:27:01.760 --> 0:27:04.680 That's important, man, because and I tell young artists that 0:27:04.720 --> 0:27:06.280 I work with or you know, young artists that come 0:27:06.320 --> 0:27:08.840 across and inspire by and have conversations with based on 0:27:08.920 --> 0:27:11.399 just my experience, I'm like, man, it's important if you 0:27:11.440 --> 0:27:14.920 have somebody there that gives the funk enough to do. Man, 0:27:15.040 --> 0:27:18.480 lean into that, y lean into that, right, because the worst, 0:27:18.680 --> 0:27:21.959 at the at the bare minimum of what was what 0:27:21.960 --> 0:27:23.600 you could say is hey, go back to the last version. 0:27:23.760 --> 0:27:27.640 But lat give somebody that freedom to be able to experiment, right, 0:27:27.640 --> 0:27:29.640 because you might find something that you can now take 0:27:29.960 --> 0:27:32.879 and add to your toolbox that you know sign you know, 0:27:33.000 --> 0:27:35.560 so I can imagine that feeling man, you know, and 0:27:35.880 --> 0:27:39.160 knowing Jason, right, you know it's a legend. It's something 0:27:39.160 --> 0:27:41.560 wrong with him. Yeah, it's something wrong. 0:27:42.000 --> 0:27:46.720 And it's that freedom that that that takes the creativity 0:27:47.200 --> 0:27:49.880 to another place because we're all if we all can 0:27:49.960 --> 0:27:52.119 creatively contribute, we're all invested in it. 0:27:52.160 --> 0:27:52.520 We're all. 0:27:53.440 --> 0:27:56.359 It just does like imagine the guy who first was like, 0:27:57.640 --> 0:28:01.920 who was first dialing up Travis Scott, right, imagine that 0:28:02.160 --> 0:28:03.800 or if it's him, it's like, there's no the ad 0:28:03.840 --> 0:28:05.439 to put that on there and then put that on there. 0:28:05.480 --> 0:28:07.520 That's me that ended up. It sounds that's you know, 0:28:07.720 --> 0:28:09.480 that's exactly right now we're. 0:28:09.359 --> 0:28:13.800 Chasing that as opposed to him saying nah, nah, don't 0:28:13.800 --> 0:28:15.160 don't do all that, you're doing too much. 0:28:15.680 --> 0:28:17.560 Our tell individual all the time. Man, it's like, man, 0:28:17.560 --> 0:28:20.240 when you like and especially nowadays, it's a different time 0:28:20.280 --> 0:28:22.720 where you know these young creators right, very ambitiously right. 0:28:22.760 --> 0:28:24.760 I love it about them, right, you know, go out 0:28:24.800 --> 0:28:27.800 and you know, build brands behind themselves and you don't 0:28:27.800 --> 0:28:29.960 want to charge the five ten thousands of mix, but 0:28:30.080 --> 0:28:32.800 not just there. You fall in love with the music first, right, 0:28:32.920 --> 0:28:36.480 become an irreplaceable asset first, right, and then you can 0:28:36.520 --> 0:28:38.680 setch your rate. Here it is right. You know, it's 0:28:39.160 --> 0:28:40.920 you have to love it enough to do it for 0:28:41.240 --> 0:28:43.440 you know, as many fucking months as you can endure 0:28:43.480 --> 0:28:46.040 for free because you love it so much. Right, And 0:28:46.200 --> 0:28:48.320 you know that's when you know you have those engineers 0:28:48.360 --> 0:28:51.800 and artists combinations, right that we've seen, like we stand, 0:28:51.920 --> 0:28:55.360 you know, just generations of music. I don't want to. 0:28:55.400 --> 0:29:00.440 Leave the mix yet, who from a mix from a 0:29:00.480 --> 0:29:04.960 mixed standpoint where we're guys that you listened to Doctor 0:29:05.040 --> 0:29:05.880 d s. 0:29:07.400 --> 0:29:13.400 I'm sorry it's one that's the one on your minds. 0:29:14.160 --> 0:29:16.160 So because because that's how I was going to ask 0:29:16.160 --> 0:29:23.440 you to I'm glad because early on you were blessed 0:29:24.000 --> 0:29:26.280 to be connected to him. Because obviously y'all ended up 0:29:26.320 --> 0:29:31.080 doing y'all deal the aftermath? How does that go? Because 0:29:31.560 --> 0:29:34.400 my other question, it's kind of a two part question, 0:29:34.480 --> 0:29:38.880 where did you have issues in the beginning when y'all 0:29:39.000 --> 0:29:42.479 first did y'all major deals with the labels being like, 0:29:42.960 --> 0:29:45.840 oh well, maybe y'all should take these records to such 0:29:45.880 --> 0:29:47.800 and such to let them mix. Did y'all ever even 0:29:47.840 --> 0:29:49.800 have those conversations. 0:29:49.040 --> 0:29:56.960 Are not like to what going for one? But outside 0:29:57.000 --> 0:29:59.160 of that, man, you know, just just Kendrick, right, just 0:29:59.200 --> 0:30:01.560 in control of them. You know, we've developed the sound 0:30:01.680 --> 0:30:04.920 and experience. We've developed this from you know, years before, 0:30:05.040 --> 0:30:08.080 you know, the Good Kid Mess City project where you know, 0:30:08.160 --> 0:30:11.240 Kendrick is the one that was boldfully like you know 0:30:11.280 --> 0:30:13.720 what I'm saying, I was fucking Dre's an idol to me, 0:30:13.760 --> 0:30:15.600 you know, I'm so, I'm just I'm nervous to meet 0:30:15.600 --> 0:30:17.400 the fucking guy, you know. Yeah, and Dre, you know, 0:30:17.480 --> 0:30:19.040 died is like, Yo, I want a lad in the 0:30:19.080 --> 0:30:21.040 mixing room with you, you know, as as we're doing this 0:30:21.040 --> 0:30:22.560 because we developed sounds and I don't want to lose 0:30:22.560 --> 0:30:25.800 that essence, right you know, So you know Dre being 0:30:25.800 --> 0:30:28.000 you know, it's open armed, it, you know, open armed 0:30:28.000 --> 0:30:30.600 in a sense where that album was almost a training 0:30:30.640 --> 0:30:32.960 route because going from mixing in the box and the 0:30:33.240 --> 0:30:36.320 you know everything prior to that, right you know, using 0:30:36.360 --> 0:30:39.760 cracked plugins, you know, stolen in boxes, uh, you know, 0:30:39.960 --> 0:30:42.520 no multi tracks, really chopping up the two track and 0:30:42.840 --> 0:30:46.920 reversing ship right now, you know, Dre's teaching me the 0:30:46.960 --> 0:30:48.960 console and how to mix on the assel. Right so 0:30:49.000 --> 0:30:52.760 I'm taking all the the the digital tricks that I've 0:30:52.760 --> 0:30:55.360 acquired right throughout my own personal journey of trial and 0:30:55.440 --> 0:30:57.320 error and now I can apply it right on the 0:30:57.400 --> 0:31:00.320 analog console with that sound, right, and that esse actually 0:31:00.520 --> 0:31:03.640 is another you know milestone of my career that you 0:31:03.680 --> 0:31:05.400 know made me who I am and kind of you 0:31:05.440 --> 0:31:09.480 know merged my you know, you know, highly affected sound 0:31:09.600 --> 0:31:20.880 with the clarity and depth of analog, right and. 0:31:13.520 --> 0:31:20.280 You Yeah, So, how how long were y'all in as 0:31:20.280 --> 0:31:23.120 far as just you you you and Dre just you know, 0:31:23.280 --> 0:31:25.760 just he's different chopping away son. 0:31:26.000 --> 0:31:28.960 There was this old studio and Santa Monica, no excuses, 0:31:29.520 --> 0:31:34.320 it was the one across finished, you know, and and 0:31:34.400 --> 0:31:37.400 Dre had that one really locked down when we started 0:31:37.440 --> 0:31:39.840 mixing the album because obviously months before that, as died 0:31:39.960 --> 0:31:43.160 was finalizing the album, you know, uh, you know, DoD 0:31:43.200 --> 0:31:45.200 had sessions with Dre. You know, it was just you know, 0:31:45.280 --> 0:31:48.440 pulling up the studio playing songs, like getting feedback, recording 0:31:48.480 --> 0:31:51.080 there with him at times, et cetera. But when it 0:31:51.160 --> 0:31:54.760 got towards the time to actually mixing, you know, Dre 0:31:54.880 --> 0:31:56.360 actually gave me one of the rooms in the back 0:31:56.960 --> 0:31:58.960 and uh he was in the front mixing. So we 0:31:59.040 --> 0:32:00.880 kind of took on that album as a pair right 0:32:00.880 --> 0:32:02.920 where he would get a bachel of songs and I 0:32:02.920 --> 0:32:04.880 would be in the back working on the batchel's songs. 0:32:05.640 --> 0:32:07.520 Funny enough, the board that I mixed that album on 0:32:07.640 --> 0:32:13.280 and no excuses I bought and we're going to we're 0:32:13.320 --> 0:32:17.000 going to that story. But you know, so again it's 0:32:17.000 --> 0:32:19.000 the first album that I mixed on on the console, 0:32:20.120 --> 0:32:22.360 dreising the front working on a batchel of records. I'm 0:32:22.400 --> 0:32:24.520 in the back, uh, you know again, working on the 0:32:24.560 --> 0:32:27.000 other on the other, on the other batches. And he 0:32:27.000 --> 0:32:28.560 would have come in and that critique me. Like he 0:32:28.560 --> 0:32:30.240 would come in and like put thumbs up, thumbs down, 0:32:30.320 --> 0:32:31.840 or tell me what he would do different, or I 0:32:31.880 --> 0:32:33.400 will go into his room where he would kind of 0:32:33.440 --> 0:32:35.640 walk me through and show me, you know, why he 0:32:35.640 --> 0:32:37.520 would be doing things, or you know, if the board 0:32:37.560 --> 0:32:39.480 is clipping right, it's a good type of clip where 0:32:39.520 --> 0:32:41.680 you know, only on drums or percussion, where you get 0:32:41.680 --> 0:32:43.880 this kind of peak that you know, that's why drums 0:32:44.160 --> 0:32:46.440 Dre's drums always snapping the way that they do right, 0:32:46.480 --> 0:32:49.640 because of how he manipulates that console and pushes it 0:32:49.960 --> 0:32:53.120 to his literal limit. You know. So it was again 0:32:53.240 --> 0:32:56.120 when I say milestone right, you know, you know again 0:32:56.240 --> 0:32:58.640 you know, I'm learning techniques that you know, somebody has 0:32:58.680 --> 0:33:01.880 you know, learned over time span of his career. Right, 0:33:01.920 --> 0:33:05.040 and you know, you know it's and again it was 0:33:05.080 --> 0:33:07.040 just as welcoming as he was to have me in 0:33:07.040 --> 0:33:09.720 these rooms and and and you know, and and and 0:33:09.880 --> 0:33:12.680 support it the way that he did, right. You know, again, 0:33:12.720 --> 0:33:14.840 it's just something that to his dad still can't process. 0:33:14.920 --> 0:33:15.120 You know. 0:33:16.000 --> 0:33:25.280 It's like it's unfair. Like Dre is like hearing a 0:33:25.360 --> 0:33:32.720 Dre mix in a Dre room. It's like, yeah, nobody 0:33:32.800 --> 0:33:35.600 can do this. Nobody's gonna nobody and it's not gonna 0:33:35.600 --> 0:33:39.720 sound like this anywhere else. You're in this room. The 0:33:39.800 --> 0:33:44.760 room is crazy, right. And like because we back in 0:33:44.800 --> 0:33:46.400 the day, it used to be two people. For me, 0:33:47.600 --> 0:33:52.040 it was Teddy Riley and it was doctor Dre. I 0:33:52.120 --> 0:33:54.640 was like, don't know how they're doing this. Timberland had 0:33:54.640 --> 0:33:58.680 his own mixed style, him and him and Jimmy, they 0:33:58.720 --> 0:34:03.080 had their own that was just separate. That's a separate universe, right, nobody. 0:34:03.600 --> 0:34:08.280 I can't figure that out. But Doctor Dre and Teddy 0:34:08.400 --> 0:34:11.480 Riley had this thing where it was like we have 0:34:11.560 --> 0:34:15.600 to we have we're chasing this clarity. 0:34:15.640 --> 0:34:18.719 Man, it's it's it's it's rhythm also, right, just even 0:34:18.760 --> 0:34:21.640 with with with Teddy with you know, the percussion being 0:34:21.640 --> 0:34:25.520 the lead, the high hatch being the lead. You know, 0:34:25.560 --> 0:34:28.360 it's all those like high midfield sounds bro that like 0:34:28.400 --> 0:34:31.000 really catch her hair and all the rhythm makers of 0:34:31.040 --> 0:34:31.880 these records, you know. 0:34:32.160 --> 0:34:37.359 But it's also too like a thing where mixing, like 0:34:37.360 --> 0:34:41.879 like track sonics and all these things, mixing evolves, right, 0:34:42.239 --> 0:34:45.440 and I feel like you know, in in in the 0:34:45.600 --> 0:34:52.040 in the heavy Teddy days, kind of mid mid heavy, 0:34:52.200 --> 0:34:57.480 kind of low mid and maybe like like that high 0:34:57.520 --> 0:35:00.759 mid frequency like that was heavy back then because it 0:35:01.000 --> 0:35:02.120 wasn't super. 0:35:02.400 --> 0:35:02.879 Eight the wait. 0:35:02.960 --> 0:35:06.080 Look, the percussion with the dry percussion was the was 0:35:06.120 --> 0:35:09.280 the driver. And then it was like as we just started. 0:35:09.800 --> 0:35:11.040 It's like away from here, and then when you go 0:35:11.160 --> 0:35:13.840 further west now it's like start sucking in other drums. 0:35:14.360 --> 0:35:15.000 You know what I'm saying. 0:35:15.000 --> 0:35:18.240 When you start migrating into the two thousands, now, ass 0:35:18.360 --> 0:35:22.719 is a thing. It is dragon like like I think 0:35:22.760 --> 0:35:26.000 with a testament to that is when the Beats headphones 0:35:26.040 --> 0:35:29.040 first came out and you hear. 0:35:30.440 --> 0:35:31.799 Buy me a drink. 0:35:34.080 --> 0:35:38.359 Was a tester for the Beats headphones and I was like, 0:35:38.719 --> 0:35:41.480 do you hear the ass. 0:35:42.800 --> 0:35:44.759 In here? You can close your eyes and see it. 0:35:44.880 --> 0:35:45.120 Yeah. 0:35:45.200 --> 0:35:49.319 Man, I'm telling you that's real. 0:35:49.680 --> 0:35:54.279 I don't want no other headphones that don't put the 0:35:54.360 --> 0:35:55.800 ass on my ears. 0:35:55.920 --> 0:35:57.880 It's funny. I forgot what documented. I think it was 0:35:57.880 --> 0:36:00.120 to the Fine Ones that Jimmy and Dre dark, but 0:36:00.160 --> 0:36:01.800 it was it was either that or some clip that 0:36:01.840 --> 0:36:04.560 I was saying. And you know, one of the inspirations, 0:36:04.560 --> 0:36:06.080 and please don't quote me on it, but I have 0:36:06.239 --> 0:36:09.920 very vividly remember this. Jimmy was like, Yo, Dre's mixing 0:36:10.000 --> 0:36:13.120 these songs on fucking million dollar boards and these big 0:36:13.160 --> 0:36:15.880 studios for them to not sound good when you hear them. One, 0:36:15.920 --> 0:36:18.360 you're right, And I was one of the inspirations behind it, 0:36:18.400 --> 0:36:20.319 So give them. You know, now you're hearing the ass. 0:36:20.360 --> 0:36:24.400 Are you're supposed to hear ass? You know, supposed to? Yeah? 0:36:24.600 --> 0:36:29.560 I was like, it was revolutionary. You know what I'm saying, 0:36:30.120 --> 0:36:32.640 Let's go to Let's go to because I want to 0:36:32.640 --> 0:36:34.680 get into the projects, right. I just want you to 0:36:34.719 --> 0:36:36.439 you know, at some point we're going to start running 0:36:36.480 --> 0:36:40.520 off projects and names. Let's go to the next level, 0:36:40.560 --> 0:36:47.240 which is master, because it's that's a completely different science. 0:36:48.239 --> 0:36:54.959 There are there are great mixed engineers who don't necessarily 0:36:56.000 --> 0:37:01.760 graduate or even want to roll into to the mastering space. 0:37:02.000 --> 0:37:07.560 And over the last ship five years, five seven years, 0:37:07.600 --> 0:37:11.400 I've seen so many engineers that are like, no, I 0:37:11.480 --> 0:37:12.560 master it to the do it all? 0:37:12.600 --> 0:37:16.959 Yeah, they do it all. What is what? What does 0:37:16.960 --> 0:37:19.759 it take to take that next step? So it's a 0:37:19.760 --> 0:37:22.839 good thing, as you said, over the past five years quote, right, 0:37:22.920 --> 0:37:25.799 you know, you know, just as of late, yeah, we've 0:37:25.800 --> 0:37:28.319 been seeing more engineers. And I want to go back 0:37:28.400 --> 0:37:30.600 to when when we talked about from the Teddy Riley 0:37:30.760 --> 0:37:34.080 going up to you know, early two thousands, right, the 0:37:34.160 --> 0:37:38.320 style of mixing has evolved, right, that's now another evolution 0:37:38.480 --> 0:37:42.759 right where it's now at a weight and base driven right. Right, 0:37:42.960 --> 0:37:46.000 All these young kids, these these early albums, all they 0:37:46.000 --> 0:37:47.640 want is at eight to eight to just flutter. They 0:37:47.680 --> 0:37:49.959 want that to be the driving record. Even the kicks 0:37:49.960 --> 0:37:52.680 are taking the bottom line to the eight away, right, 0:37:53.080 --> 0:37:54.799 you know, where the ataweight are really just taking over 0:37:54.840 --> 0:37:57.479 the whole mix, right, And these engineers are the ones 0:37:57.560 --> 0:38:01.719 doing that right where. You know, me personally, my era 0:38:01.760 --> 0:38:04.800 of music, the twenty tens, twenty twenties, you know obviously 0:38:04.880 --> 0:38:07.080 you know still you know, heavy in the game now, 0:38:07.080 --> 0:38:09.399 but you know, venturing over the business. My whole thing 0:38:09.480 --> 0:38:11.799 was clarity, depth, right, my whole, my whole you know, 0:38:12.040 --> 0:38:16.160 uh uh mixing process was you know, making an artist 0:38:16.360 --> 0:38:18.880 sound like they're standing in front of the speaker like 0:38:18.920 --> 0:38:22.080 it's not over you know, over processed, distorted, et cetera. 0:38:22.560 --> 0:38:24.759 But that was the music for that time, right. I 0:38:24.760 --> 0:38:27.520 feel like now where everything is that everything had you know, 0:38:27.880 --> 0:38:31.440 the low end driving, low end distorted, the Travis Travis 0:38:31.480 --> 0:38:36.960 Scott type of sound. Right, And these engineers that are 0:38:37.120 --> 0:38:39.480 you know because again me, I outsourced engine I'm mastering 0:38:39.480 --> 0:38:42.040 enginees for all my mixes. I go to either Mike 0:38:42.080 --> 0:38:45.719 Bosey or I go to Nicholas Deparcel A million dollars 0:38:45.760 --> 0:38:48.680 in there, because I want somebody else to now take on, 0:38:49.120 --> 0:38:51.680 you know, a part of the project, right, you know, 0:38:51.800 --> 0:38:54.239 sonically mixing, I go up to a certain level. I 0:38:54.280 --> 0:38:57.160 want mastering and kind of normalize it. But these kids 0:38:57.160 --> 0:39:00.680 now with the mastering is again they're able to take 0:39:00.719 --> 0:39:03.520 the whole flow from recording, mixing mastering because it is 0:39:03.600 --> 0:39:07.680 now like part of like the sound, like the distortedness 0:39:07.800 --> 0:39:10.880 the vocals to the front, base to the front, everything 0:39:10.880 --> 0:39:13.960 else played back burner. It's like a style that I 0:39:14.000 --> 0:39:17.080 could say that it's really has been cultivated and created 0:39:17.120 --> 0:39:21.120 by these engineers over the past five six years. But 0:39:21.239 --> 0:39:23.960 saying all to say this is, you know, I admire 0:39:24.040 --> 0:39:26.480 those that you know, take on, you know, the full 0:39:26.880 --> 0:39:29.040 creative process. You know, I know Jason does it now 0:39:29.040 --> 0:39:31.160 as well too, right, he does the masters on mixes, 0:39:32.160 --> 0:39:34.920 and before he was outsourcing exactly right, But that's even 0:39:35.000 --> 0:39:36.719 he was analog, and I know he's in the box now, 0:39:37.239 --> 0:39:38.920 you know what I'm saying. So it's all in evolution 0:39:39.040 --> 0:39:41.520 with the times you know of music. And I think 0:39:41.800 --> 0:39:44.359 you know, you can only push a record so far 0:39:44.560 --> 0:39:47.200 on a console, right compared to mixing in the box, right, 0:39:47.239 --> 0:39:49.800 you can get more loudness in the box, et cetera. 0:39:49.920 --> 0:39:54.919 So again, long winded answer, but saying ought to say 0:39:55.120 --> 0:39:57.360 is the engineers that are now doing the recorded mixing 0:39:57.360 --> 0:39:59.520 and mastering, doing everything in the box the way they're 0:39:59.520 --> 0:40:02.560 doing it, they're but it really you know, push these 0:40:02.600 --> 0:40:05.800 records and just have more control over the final product. 0:40:06.360 --> 0:40:07.080 At the end of the day. 0:40:08.640 --> 0:40:14.680 You you you alluded to buying the board, you you 0:40:14.840 --> 0:40:18.920 mixed on what what what board would that be? And 0:40:19.640 --> 0:40:24.040 for what purpose did you buy said board? So you know, 0:40:24.280 --> 0:40:26.520 we talk about the engineers that are mixing. I'm still 0:40:26.600 --> 0:40:28.440 very much analogue, you know. 0:40:28.560 --> 0:40:31.760 That's you know one, you know, I love the sonics, 0:40:31.800 --> 0:40:34.799 you know, you know, studio rat in every essence of 0:40:34.840 --> 0:40:38.680 the word. But also it's like it's what keeps me 0:40:38.760 --> 0:40:41.719 like loving it, like I am the mouse, right, you know. 0:40:41.840 --> 0:40:44.960 It's yeah, like I'm literally inside the computer when I'm 0:40:44.960 --> 0:40:47.479 you know, adjusting these mixes and you know, not looking 0:40:47.520 --> 0:40:50.359 at the computer at all, you know, But that's me, right, 0:40:50.440 --> 0:40:52.799 you know, I'm at a point in my career to where, 0:40:53.200 --> 0:40:55.040 you know, I'm only working on things that I want 0:40:55.080 --> 0:40:57.600 to work on, right, So I'm not in the in 0:40:57.600 --> 0:40:59.560 the space of you know, trying to do ten mixes 0:40:59.600 --> 0:41:02.160 a month, I'm sorry, ten mixes a day a week, whatever, 0:41:03.680 --> 0:41:07.000 you know. So, you know, the acquiring the console, and 0:41:07.840 --> 0:41:10.279 for one, it's it's a part of you know, just 0:41:11.239 --> 0:41:14.520 it's a through line in the story, you know, you know, 0:41:14.880 --> 0:41:18.080 coming up how it came up dre bill mentor acquiring 0:41:18.120 --> 0:41:20.319 the old you know, you know, the old death Row 0:41:20.680 --> 0:41:23.799 can Am Studios and now the console that I was 0:41:23.800 --> 0:41:26.560 taught on. You know, it's more of a memorabilia piece 0:41:26.600 --> 0:41:28.560 for myself, you know, something passed down to my kids. 0:41:28.560 --> 0:41:32.120 Really real board is it's SSL four thousand and j 0:41:33.400 --> 0:41:35.880 G plus, one of the last ones ever in production. 0:41:36.040 --> 0:41:38.200 He's my favorite. Yeah, it's those are the ones you 0:41:38.239 --> 0:41:40.920 can clip, right, you could just smash the percussionist the 0:41:41.040 --> 0:41:45.880 high hats. But again, it was you know, uh, you know, 0:41:45.920 --> 0:41:47.879 I think at the time No Excuses was shutting down, 0:41:47.880 --> 0:41:50.200 and Ed the studio manager, had called me like, hey, 0:41:50.320 --> 0:41:53.840 you know the concert I spent years and No Excuses 0:41:53.880 --> 0:41:57.239 sleeping on those fucking couches, and surprising I was the 0:41:57.280 --> 0:41:59.560 first one they called like, hey, this this board is available. 0:42:00.280 --> 0:42:03.080 Uh and timing, you know, again, it lined up where 0:42:03.480 --> 0:42:05.640 I was just moving into the studio and I was like, hey, 0:42:05.719 --> 0:42:08.680 you know, just just all came together like water. 0:42:08.800 --> 0:42:10.640 Because that's what people have to understand too. You have 0:42:10.719 --> 0:42:15.120 to have somewhere to put these yeah right, it's start 0:42:15.160 --> 0:42:19.160 there at all, right, but just you know, because we'd 0:42:19.160 --> 0:42:20.520 be like oh yeah, yeah, and then I got the 0:42:20.760 --> 0:42:23.000 where you're gonna put it. You don't have a facility. 0:42:23.880 --> 0:42:25.960 These are not bores that you just put in your 0:42:25.960 --> 0:42:26.439 living room. 0:42:26.480 --> 0:42:28.800 So it was the original one if you remember ad Noaks. 0:42:28.960 --> 0:42:32.600 It was an eighty channel G plus that we cut 0:42:32.640 --> 0:42:36.399 down to forty eight so it could fit the room 0:42:36.440 --> 0:42:38.680 for one. And uh, you know, if you just know 0:42:38.719 --> 0:42:42.120 the logistics of getting these parts to these consoles, it's impossible. 0:42:42.160 --> 0:42:44.560 So we just wanted spare parts that we can kind 0:42:44.560 --> 0:42:48.800 of use. But you know, it's yeah, you need a facility. 0:42:48.880 --> 0:42:51.040 And the computers are as big as as fucking the 0:42:51.120 --> 0:42:54.520 speaker a mount is. Uh, they're older from the eighties. 0:42:54.560 --> 0:42:57.439 It's like buying an old Chevy like this. Something's always broke. 0:42:57.480 --> 0:43:00.120 My motherfucker likes a class. It's a classic, you know. 0:43:00.200 --> 0:43:02.279 So we have a G plus in the front room 0:43:02.280 --> 0:43:04.480 and I got a J eighty channel J in the 0:43:04.480 --> 0:43:07.440 back room. Yeah, so we have. 0:43:07.680 --> 0:43:11.320 And you did a whole overhaul full overall the building. 0:43:11.480 --> 0:43:15.520 So we acquired the studio two thousand, like the peak pandemic. 0:43:16.680 --> 0:43:20.640 And during this time, I was I was man, I 0:43:20.680 --> 0:43:23.319 had on core American Parents, I had all these rooms 0:43:23.360 --> 0:43:26.759 booked out, just working on multiple albums, and I'm just 0:43:26.840 --> 0:43:29.759 I realized that I'm giving these studios too much fucking money, man, right, 0:43:30.400 --> 0:43:31.719 I think when I when I when I went through 0:43:31.760 --> 0:43:33.279 and went through statements and I was just, you know, 0:43:33.320 --> 0:43:36.399 just doing my my annual. What the fuck I think? 0:43:36.400 --> 0:43:37.920 I was given like three hundred and fifty k a 0:43:37.960 --> 0:43:41.400 month in studio in studio studio bookings between all the 0:43:41.400 --> 0:43:43.600 different rooms that I have, you had that many bookings. 0:43:43.600 --> 0:43:46.600 I had four rooms going on one time, four rooms 0:43:46.640 --> 0:43:54.320 going away. Lord, cooking and cooking. Boy, I'm talking about cooking, cooking. 0:43:55.320 --> 0:43:56.799 But it's like I had a formula, I had an 0:43:56.800 --> 0:44:00.640 incredible team, like you know. But boy, I'm like, I'm like, 0:44:01.040 --> 0:44:02.960 you know me looking around, I'm like, it's is tight, 0:44:03.040 --> 0:44:06.160 but like it's it's a leaky bucket somewhere like you know, 0:44:06.239 --> 0:44:08.759 And I'm like, okay, it's his studio. Like it's an 0:44:08.760 --> 0:44:12.000 opportunity where you know, you on top of an incredible 0:44:12.000 --> 0:44:13.719 mixed fee, right you know, it's you know, I can 0:44:13.800 --> 0:44:16.080 also get the other side from the studio, which at 0:44:16.160 --> 0:44:18.080 time studio might get paid more than the mixture. 0:44:18.640 --> 0:44:21.160 Is somebody telling you this or are you observing? And 0:44:21.880 --> 0:44:23.160 just as a hustler, like. 0:44:23.239 --> 0:44:25.120 I'm looking it don't make sense, it don't make it. 0:44:25.160 --> 0:44:27.160 I'm looking at it because I'm the one that's connecting 0:44:27.200 --> 0:44:29.160 the I'm the one that client books me. I'm the 0:44:29.200 --> 0:44:31.239 one connecting the client with the studio. I'm in the 0:44:31.280 --> 0:44:33.960 email seeing it. I'm like, I'm just why. I just 0:44:33.960 --> 0:44:36.400 imagine sitting in traffic. All these buses are just driving 0:44:36.440 --> 0:44:38.399 by you, and I'm just trying to catch each one, 0:44:38.680 --> 0:44:40.640 and I'm you know, I'm like, Okay, something's got a change, 0:44:40.680 --> 0:44:42.839 you know, and it's you know, uh, They're probably one 0:44:42.840 --> 0:44:44.120 of the smartest decisions I ever made. 0:44:44.280 --> 0:44:46.960 Yeah, you know, you know, it's crazy. We had a 0:44:47.040 --> 0:44:49.719 room there. Yeah, we had a roommate. Can we had 0:44:49.760 --> 0:44:50.040 a whole. 0:44:52.080 --> 0:44:56.080 Yeah, we had we had the off side. 0:44:56.120 --> 0:44:57.920 It was we had the right side. 0:44:58.000 --> 0:44:58.960 Yeah, because you know it's. 0:44:58.960 --> 0:45:01.160 The main build the two there's too, so there's there's 0:45:01.200 --> 0:45:03.560 two sides. There's the front side in the backside. Uh, 0:45:03.680 --> 0:45:07.919 and then we have the backside. We actually did yeah, yeah, Yeah. 0:45:07.960 --> 0:45:12.799 The history goes back, I think, because I would say 0:45:12.800 --> 0:45:14.759 going back to the seventies to the eighties. When I open, 0:45:14.800 --> 0:45:17.000 you got everything from guns and guns and Roses, Aerosmith, 0:45:17.040 --> 0:45:19.600 Pink Floyd. Yeah. Right then you got the Michael Jackson's, 0:45:19.600 --> 0:45:21.880 you got Whitney Houston's, you got the Mary J. Blige, 0:45:21.880 --> 0:45:26.000 you got Maria carey you got Janet right, and then 0:45:26.040 --> 0:45:28.960 it just continues right, you know, so you know it's 0:45:29.080 --> 0:45:30.719 it's the energy is real. 0:45:31.239 --> 0:45:32.759 Did you keep the name? Canm are you? 0:45:32.800 --> 0:45:47.799 No? We changing No Name Studios, No Name Studios. Uh, 0:45:48.160 --> 0:45:49.799 you know, you know I have, I have, you know, 0:45:49.880 --> 0:45:52.920 a conglomerate of of companies under the No Name group umbrella. 0:45:53.880 --> 0:45:55.799 You know, No Name Recordings is a label that you know, 0:45:55.800 --> 0:45:58.840 we also found it during the pandemic where you know, 0:45:59.520 --> 0:46:02.960 the whole idea of it is just you know, ecosystem, 0:46:03.000 --> 0:46:06.520 just develop an ecosystem, watching you know, the top dogs, 0:46:06.520 --> 0:46:10.160 watching the day freeze, watching how everyone operates, and it's like, okay, 0:46:10.239 --> 0:46:13.560 the formula is ecosystem, right, the formula is fully vertical integrated. 0:46:14.360 --> 0:46:16.400 And that's what spawned that final piece of the puzzle, 0:46:16.400 --> 0:46:19.640 which is the platform, right, providing a technical solution to 0:46:19.680 --> 0:46:23.200 allow you know, this creativity to you know, be multiplied 0:46:23.280 --> 0:46:26.840 right and scaled up globally. How many artists do you have? 0:46:27.760 --> 0:46:30.719 So at the moment, the label there's no artists. You know, 0:46:31.160 --> 0:46:33.800 we look at that as as so the way we 0:46:33.840 --> 0:46:36.319 look at the label is creating. Uh, you know, my 0:46:36.360 --> 0:46:38.160 whole thing I've had the artist thing, you know I've 0:46:38.200 --> 0:46:40.239 done that, and you know, I was excited to have 0:46:40.320 --> 0:46:42.040 and it was a fucking headache. I'm gonna keep it 0:46:42.080 --> 0:46:43.799 real with you. Havn't having you know, it was it 0:46:43.880 --> 0:46:49.680 was just my experience, you know what I'm saying, experience. 0:46:50.680 --> 0:46:53.840 Now they're on the same page, but you know, the 0:46:53.840 --> 0:46:55.839 fucking journey was. You know, it's I'm never gonna work 0:46:55.840 --> 0:46:57.799 harder than somebody you know on their own ship. You know, 0:46:57.920 --> 0:46:59.480 that's one of the main things, one of the main 0:47:00.360 --> 0:47:02.479 asks that I have with anybody that you know wants 0:47:02.520 --> 0:47:05.400 to know participate in what we have going on. And 0:47:05.440 --> 0:47:07.640 then you know, it's it's it's accountability. It's a big 0:47:07.680 --> 0:47:09.320 thing for me, you know. And you can't expect the 0:47:09.360 --> 0:47:11.160 world if you know, you don't want to get at 0:47:11.160 --> 0:47:16.080 a bed, you know, So you saying ought to say this. 0:47:16.200 --> 0:47:18.279 You know, with every other business that you know that 0:47:18.360 --> 0:47:20.359 I have, I can control the product, you know, And 0:47:20.360 --> 0:47:22.560 it's you know when it comes to you know, working 0:47:22.600 --> 0:47:24.799 with the artists at the product of that song, right 0:47:24.840 --> 0:47:26.440 and and I'm trying to create a safe place for 0:47:26.480 --> 0:47:29.600 this for this artist to create and develop their their sound, 0:47:29.680 --> 0:47:32.480 and there's nothing being created to control, right, It's a 0:47:32.560 --> 0:47:35.600 net negative in my opinion. Right, So with the label, 0:47:35.719 --> 0:47:39.239 you know, we're doing more of compilation projects you know, 0:47:40.000 --> 0:47:41.640 where you know, we do these jam sessions on a 0:47:41.640 --> 0:47:45.080 weekly basis. You know, we have musicians, artists, producers come 0:47:45.120 --> 0:47:47.560 by where you know, we open up the space. We 0:47:47.600 --> 0:47:51.759 create these all again friends of ours, you know, incredible producers, artists, songwriters, 0:47:51.760 --> 0:47:54.200 et cetera. I mean with that, you know, we we 0:47:54.239 --> 0:47:55.799 take those songs and you know, we send them out 0:47:55.800 --> 0:47:57.800 to other artists that are working on projects for placements, 0:47:58.880 --> 0:48:00.560 you know. And another part of is we're doing a 0:48:00.600 --> 0:48:05.880 compilation project where we take those compilation projects, we upstream 0:48:05.960 --> 0:48:09.560 them to the Engineer's platform because we just launched a 0:48:09.640 --> 0:48:13.040 director consumer offering for artists to sell their music director 0:48:13.040 --> 0:48:15.320 to super fans. And it's going to end with a 0:48:15.440 --> 0:48:18.239 concert series that we can rinse and repeat every quarter. 0:48:18.480 --> 0:48:20.240 And said, and that's under Engineers. 0:48:19.800 --> 0:48:21.800 That's under no Name recording, under no Name recording. 0:48:22.160 --> 0:48:23.279 So what is engineers? 0:48:23.400 --> 0:48:26.160 So engineers, you know, so essentially, you know, as an 0:48:26.160 --> 0:48:30.200 audio engineer, you know, growing my business, you know, didn't 0:48:30.200 --> 0:48:32.680 have any formal training on the business side of the ship, 0:48:33.360 --> 0:48:36.680 the admin side of you know, maintaining relationships, payments, invoices. 0:48:37.280 --> 0:48:39.279 You know, I realized as time you know, went on 0:48:39.320 --> 0:48:41.960 in my career that you know, it's becoming a headache 0:48:41.960 --> 0:48:43.879 trying to deal with it though. Right I'm losing money 0:48:43.920 --> 0:48:45.640 on the table because I'm not invoicing, or I'm not 0:48:46.000 --> 0:48:48.480 catching up to these invoices that are ninety days behind, 0:48:48.600 --> 0:48:52.239 or it's hard to manage and maintain clientele as I'm 0:48:52.280 --> 0:48:54.600 working on one album, but I got fifteen people emailing 0:48:54.600 --> 0:48:57.080 me to book a project. Right, So you know, we 0:48:57.160 --> 0:48:59.279 decided to build a platform called Engineers that you know 0:48:59.360 --> 0:49:02.560 provided those like streamlined business solutions, so you know, think 0:49:02.640 --> 0:49:04.960 LinkedIn for the music industry. Right, I create a profile, 0:49:05.800 --> 0:49:08.240 you know, I can host, I can upload all my credits, 0:49:08.280 --> 0:49:11.080 my credentials. How many Grammys, how many you know, ri 0:49:11.200 --> 0:49:14.040 A certifications do I have? I could put bios photos. 0:49:14.200 --> 0:49:15.399 You'll be doing that all day, brother. 0:49:15.680 --> 0:49:19.880 You know, we cap it at a certain numb but 0:49:19.960 --> 0:49:23.800 we also allow Engineering myself to host and solicit services. 0:49:23.800 --> 0:49:25.360 So we have you know, the ability for me to 0:49:25.400 --> 0:49:29.239 host a mixing package or Adobe atmost mixing package. We're 0:49:29.280 --> 0:49:31.680 an external client, an artist that wants to work with 0:49:31.760 --> 0:49:33.600 me when they DM me, Hey, Ali, I want to 0:49:33.640 --> 0:49:35.000 work with you on X, Y and Z. I could 0:49:35.000 --> 0:49:37.279 just send them my u ur L to my link 0:49:37.560 --> 0:49:40.880 has all the information on you know, the packages that 0:49:40.880 --> 0:49:44.040 I'm offering, the mixing, mastering or Adobe atmast packages. They 0:49:44.040 --> 0:49:47.160 could book me instantly and the platform walks them through 0:49:47.560 --> 0:49:50.279 a workflow that go between the artists and engineer up 0:49:50.320 --> 0:49:53.799 until completion, so we ensure engineers and studios get paid 0:49:53.800 --> 0:49:58.960 on time. The file transfer, the transparency on communications between 0:49:59.000 --> 0:50:01.560 your client as well as credits. 0:50:01.120 --> 0:50:03.080 And that's incredible. 0:50:03.120 --> 0:50:05.279 Yeah, So through that we raised about ten million dollars 0:50:05.320 --> 0:50:10.439 to day with that platform. Y yeah, man, yes, yeah. 0:50:10.480 --> 0:50:14.600 And then we also but it's been a journey, man. 0:50:14.640 --> 0:50:17.800 We just launched a director consumer you know, offerings for artists, 0:50:17.800 --> 0:50:20.759 so you know, and the artists can come, you know, 0:50:20.760 --> 0:50:23.320 book a studio like Airbnb. Right, we have over fifty 0:50:23.360 --> 0:50:26.839 thousand profiles globally. They can go through their flow. Once 0:50:26.960 --> 0:50:28.600 the studio sessions are done, they want to get their 0:50:28.600 --> 0:50:31.120 songs mixed the master. They can use the platform to 0:50:31.160 --> 0:50:34.239 facilitator and manage those projects. And then once they're done 0:50:34.239 --> 0:50:36.839 with their projects, they can one click distribute to any 0:50:36.920 --> 0:50:39.319 DSP or sell direct to a sob're fan on. 0:50:39.320 --> 0:50:42.080 Their profiles and what's and what's that website. 0:50:41.680 --> 0:50:46.360 Or app engineers dot com engineers dot com dot com? 0:50:46.440 --> 0:50:48.040 Yeah, yeah, yeah, yeah. 0:50:48.440 --> 0:50:51.520 You know, we have so many subscribers and people that 0:50:51.640 --> 0:50:54.200 watch our show that are trying to find their way 0:50:54.440 --> 0:50:56.680 within this industry, you know what I mean. And that's 0:50:56.719 --> 0:51:00.120 that's been so important for us to be a a 0:51:00.160 --> 0:51:03.680 safe place not only for our guests but for our audience. 0:51:04.160 --> 0:51:06.960 We don't bring bullshit is on here, you know what 0:51:07.000 --> 0:51:07.239 I mean. 0:51:07.280 --> 0:51:10.680 We bring people who are really seeing the future in 0:51:10.719 --> 0:51:13.000 this music business and trying to help. 0:51:13.160 --> 0:51:15.640 It's how we look at it because again, the fear 0:51:15.680 --> 0:51:18.960 of like going from like you know, you know, one 0:51:18.960 --> 0:51:21.280 of the top engineers in the world to now shifting 0:51:21.320 --> 0:51:23.960 into like music tech or just technology. I didn't know 0:51:23.960 --> 0:51:25.719 what the fuck I was doing to start, you know, 0:51:25.760 --> 0:51:27.400 and that fear was real because I'm like, I'm like, 0:51:27.480 --> 0:51:29.000 I'm at the top of my game and I'm about 0:51:29.040 --> 0:51:32.560 to start over, right, you know. But then it goes 0:51:32.600 --> 0:51:35.040 back to something I said earlier, is like being uncomfortable. 0:51:35.440 --> 0:51:37.680 You know. It's like like I thrive on being uncomfortable 0:51:37.680 --> 0:51:39.719 because you know, you're growing at that point, you know, 0:51:39.840 --> 0:51:42.160 and you know, it's again one of the best decisions 0:51:42.200 --> 0:51:45.320 I made because now my legacy now lives through millions 0:51:45.320 --> 0:51:47.479 of other creators using the platform that we build based 0:51:47.480 --> 0:51:51.000 on my journey and experience. You know. So it's doing, 0:51:51.040 --> 0:51:54.160 it's doing fantastic right now. You know again, we got 0:51:54.160 --> 0:51:56.040 you know users all of the world, you know, partnerships 0:51:56.040 --> 0:51:58.840 with the Universal Music Group where we're expraditing payments right, 0:51:58.960 --> 0:52:03.239 no more unimportant, yeah, okay. And then even for the 0:52:03.239 --> 0:52:07.200 studio bookings you know, uh, you know again offering solutions 0:52:07.200 --> 0:52:09.480 similar to Airbnb where you could book hourly session time. 0:52:11.160 --> 0:52:13.239 And we're excited about these new offerings again that are 0:52:13.239 --> 0:52:16.040 coming for artists to allow them to you know, distribute 0:52:16.040 --> 0:52:19.480 their music to any DSP with favorable payouts compared to 0:52:19.520 --> 0:52:24.000 other independent distributors, as well as direct to consumer offerings 0:52:24.239 --> 0:52:28.520 sub merchandise, digital downloads, vinyls, et cetera. So you know, 0:52:28.600 --> 0:52:30.799 the goal for us at scale is, uh, we want 0:52:30.800 --> 0:52:33.160 to build the operating system of the music industry. 0:52:33.200 --> 0:52:35.720 The future, the future. 0:52:35.760 --> 0:52:39.719 You just you just you leveraged you know what I mean, 0:52:40.719 --> 0:52:44.200 you just leveraged the greatness and you took a step, 0:52:44.520 --> 0:52:50.640 like a big step in betting on yourself and the 0:52:50.680 --> 0:52:52.160 big thing, big. 0:52:51.880 --> 0:52:55.600 Thing betting on yourself. I think, excuse me, I think 0:52:55.640 --> 0:52:57.880 you know a lot of people, you know, fear change 0:52:58.160 --> 0:53:00.440 or fear betting on themselves because they can't come a 0:53:00.560 --> 0:53:04.080 change for this negative a positive. But like everything is 0:53:04.120 --> 0:53:06.840 a test man, you're going to be hit with, you know, 0:53:07.000 --> 0:53:08.520 all type of shit. It's like how you're going to 0:53:08.560 --> 0:53:12.200 react when it comes, you know. And you know again, 0:53:12.280 --> 0:53:15.080 I speak on this often because I'm no different from 0:53:15.120 --> 0:53:17.400 any other kid that is in the hood or anywhere 0:53:17.560 --> 0:53:20.040 just thinking that they can't you know, do specific things. 0:53:20.080 --> 0:53:22.759 It's just do it, you know, start somewhere. And you 0:53:22.800 --> 0:53:25.680 said leveraging everything that I've You're right, Like I didn't 0:53:25.719 --> 0:53:28.000 start a restaurant. I didn't go you know what I'm saying. 0:53:28.200 --> 0:53:30.920 I wanted to do something that I'm great at based 0:53:30.960 --> 0:53:35.040 on you know, how I got here. It worked, right, 0:53:35.239 --> 0:53:38.120 and now that's let's automate that. Yeah, you know, yeah, 0:53:38.480 --> 0:53:40.520 And it just showed that it's another one of us 0:53:40.520 --> 0:53:43.120 that look like us doing it, not somebody in Silicon 0:53:43.239 --> 0:53:46.040 Valley in a fifty story building, you know, telling us 0:53:46.120 --> 0:53:48.360 that you know the cost of music creation is nothing, 0:53:48.400 --> 0:53:51.640 you know, but it's still it's still also maximizing, right, 0:53:52.040 --> 0:53:57.120 you know, with within the space, you know, the leverage, 0:53:57.120 --> 0:54:04.080 the taking it to the quote unquote Silicon Valley aspect 0:54:04.160 --> 0:54:08.600 of it. But it's still very much in your wheelhouse. 0:54:09.360 --> 0:54:12.680 And it's like, how do I how do I ten 0:54:12.880 --> 0:54:17.880 x twenty x what I already know? Like, there's gotta 0:54:17.960 --> 0:54:22.359 be framework that takes it outside of this, that takes 0:54:22.400 --> 0:54:25.640 it outside of me, right, And you know what that was, 0:54:25.719 --> 0:54:27.600 And I'm sorry I couldn't know, you good. What that 0:54:27.800 --> 0:54:31.279 was was realizing that I'm not the only one dealing 0:54:31.360 --> 0:54:35.040 with not getting paid on time, realizing that I'm not 0:54:35.080 --> 0:54:37.160 the only one getting ten emails sent to me for 0:54:37.239 --> 0:54:39.680 a mix to mix one song, and I'm spending more 0:54:39.680 --> 0:54:43.160 time deconstructing these files rather than you know, spending more 0:54:43.160 --> 0:54:46.160 time on the creativity or not getting credited or you know, 0:54:46.760 --> 0:54:48.879 not getting fucking again going back to the payment side 0:54:48.880 --> 0:54:51.440 of things. So, you know, and we learned that through workshops. 0:54:51.440 --> 0:54:53.880 So before we had a platform, before we even had 0:54:53.880 --> 0:54:57.400 a platform, I did workshops. I reached this in twenty seventeen. 0:54:57.440 --> 0:55:00.279 I reached this brick wall where I was uninspired, like 0:55:00.360 --> 0:55:03.560 you know, I was out partying heavy, you know, and 0:55:04.160 --> 0:55:14.440 I was at this point that yeah, that's always you 0:55:14.520 --> 0:55:16.520 know what I'm saying out. But it was like during 0:55:16.520 --> 0:55:18.840 this time, man, it was like I just and you know, 0:55:18.880 --> 0:55:21.080 I gracefully say that I didn't understand like why the 0:55:21.080 --> 0:55:22.960 funk will have all the success? Right? It was like 0:55:23.000 --> 0:55:24.680 it was a weird moment for me, you know, because 0:55:24.680 --> 0:55:27.680 it came so fast, and it wasn't until I started 0:55:27.760 --> 0:55:31.160 educating and teaching and doing these workshops that kind of 0:55:31.160 --> 0:55:33.319 gave me more like inspiration to kind of continue because 0:55:33.320 --> 0:55:34.560 I'm like, yo, this, I see a lot of me 0:55:34.600 --> 0:55:36.960 and all these people I come across. So before we 0:55:37.000 --> 0:55:39.840 had the Engineer's platform, I launched this series called Seeing 0:55:39.880 --> 0:55:43.160 Sounds Workshops where that yeaeah, so we you know, I 0:55:43.160 --> 0:55:45.480 went to the ICMS, I went to William Morris, I said, hey, 0:55:45.480 --> 0:55:47.719 I got an idea to go on tour as an 0:55:47.719 --> 0:55:51.080 engineer and do these fucking workshops. The nah, I don't 0:55:51.080 --> 0:55:53.840 see the value. I'm like, all right, bet So I 0:55:53.880 --> 0:55:55.719 did pre sell tickets and sold out. I think we 0:55:55.760 --> 0:55:58.160 did like a half a million in like six weeks 0:55:58.160 --> 0:56:01.239 in pre sell tickets. We used that to go, We 0:56:01.360 --> 0:56:03.000 used that to go and rent the venues like We 0:56:03.000 --> 0:56:05.240 did everything to ourselves. We ran the venues across the globe. 0:56:05.239 --> 0:56:07.279 We did fucking Tokyo, we did Korea. 0:56:07.440 --> 0:56:09.040 Had you even been to these places before this? 0:56:09.200 --> 0:56:09.239 No? 0:56:09.320 --> 0:56:10.960 I mean I've been there as a DJ DJ for 0:56:11.000 --> 0:56:12.960 Kendrick through all this ship too. Okay, So I went out. 0:56:13.000 --> 0:56:14.239 But you know, when you're on tour, you don't get 0:56:14.239 --> 0:56:15.759 to see nothing, right, You're in the bus or the 0:56:15.760 --> 0:56:17.719 hotel and you're off to the next Well, I. 0:56:18.320 --> 0:56:22.600 Go walk around, take us. He's always like, Jay, did 0:56:22.640 --> 0:56:24.160 you walk in the city? 0:56:24.960 --> 0:56:25.080 Got? 0:56:25.640 --> 0:56:28.080 I just walked around. I just want to see. 0:56:27.960 --> 0:56:30.920 Right, man. That was I was so tired, man as Man, 0:56:31.440 --> 0:56:32.719 I'm on the phone my girl, like you know what 0:56:32.719 --> 0:56:34.120 I'm saying. I'm like, I gotta, you know, I gotta. 0:56:35.239 --> 0:56:36.160 But uh yes, we. 0:56:36.120 --> 0:56:40.080 Did the workshops and you so did you have Did 0:56:40.080 --> 0:56:42.040 you have connections in these places? 0:56:42.120 --> 0:56:42.400 Yeah? 0:56:42.600 --> 0:56:44.440 From that tour or from tours or no? 0:56:44.440 --> 0:56:46.480 No, no. So I literally went on like like their 0:56:46.560 --> 0:56:50.360 versions of like a pier space. I found venues, warehouses. Yeah. 0:56:50.440 --> 0:56:52.400 And by this time, like you know, we had you know, 0:56:52.440 --> 0:56:55.600 twenty thirty thousand on Instagram, like you know, as you know, following, 0:56:56.480 --> 0:56:57.920 and we just did pre cell tickets. You know, we 0:56:57.960 --> 0:56:59.400 did them at a premium, right, it was just a 0:56:59.440 --> 0:57:00.440 thousand dollars a seat. 0:57:01.400 --> 0:57:01.600 You know. 0:57:02.360 --> 0:57:04.560 It was a full day experience, right, you know, with 0:57:05.080 --> 0:57:07.600 again thousands of dollars a giveaways small of our sponsors, 0:57:08.400 --> 0:57:10.279 but doing these workshops on the world, right, you know, 0:57:10.320 --> 0:57:13.080 we did we left questionnaires for all of our attendees 0:57:14.000 --> 0:57:15.920 asking like, he has a small business, like what are 0:57:15.960 --> 0:57:17.720 some of the issues you deal with in real time? 0:57:18.720 --> 0:57:21.080 And again after that the pandemic hit and we were 0:57:21.120 --> 0:57:23.560 forced to look at the information that we gather and 0:57:23.560 --> 0:57:25.400 it's like, fuck, it's not just the inspiration and the 0:57:25.520 --> 0:57:28.440 education that we're providing, you know with this workshop, it's 0:57:28.440 --> 0:57:30.440 the business to us and that's what promted us to 0:57:30.440 --> 0:57:34.400 go and build the platform, you know, and continue that way. 0:57:34.480 --> 0:57:37.560 So you know, the cool part for me, Bro, honestly 0:57:37.760 --> 0:57:43.320 is you created a solution. Because everybody has an opinion, 0:57:44.080 --> 0:57:46.600 and everybody can tell you what's wrong, This is wrong, 0:57:46.640 --> 0:57:49.120 and that's wrong. Okay, so what the fuck are you? 0:57:49.160 --> 0:57:53.280 We are not just you? We going to do about it? 0:57:54.480 --> 0:57:58.080 What is the solution to these problems that we're having 0:57:58.840 --> 0:58:02.680 that make our business just run so much smoother? Because 0:58:02.760 --> 0:58:04.760 I think the other part, too, is people get caught 0:58:04.840 --> 0:58:08.120 up in I say this a lot, man, there's just 0:58:08.160 --> 0:58:10.320 certain people who would rather complain. 0:58:11.840 --> 0:58:13.240 Then actually do something else. 0:58:13.240 --> 0:58:14.840 I think they want things to be wrong to. 0:58:14.880 --> 0:58:18.120 Complain, yeah, because honestly they're scared a lot of times 0:58:18.160 --> 0:58:20.960 they're scared. And and and then the other side of 0:58:21.000 --> 0:58:26.120 that is people feeling like, well, it's just wolves anyway, 0:58:26.160 --> 0:58:28.520 and it's just fucked up people and the devils and this, 0:58:28.560 --> 0:58:31.160 that and the other. More so than saying, hey, I 0:58:31.200 --> 0:58:35.200 actually didn't turn my shit in. That's why you didn't 0:58:35.240 --> 0:58:39.120 get paid or credited. Are now you want to try 0:58:39.160 --> 0:58:42.360 to sue somebody? How about they might not even known 0:58:42.480 --> 0:58:43.880 your ass was on the song. 0:58:44.560 --> 0:58:46.160 And that's trying to figure that out first. 0:58:46.440 --> 0:58:48.760 And I'm not even signed up with a cap I'm 0:58:48.760 --> 0:58:51.560 not signed up with it. I don't know about all 0:58:51.600 --> 0:58:54.160 of the creators that don't know that, right. Like we're 0:58:54.200 --> 0:58:58.760 all small businesses, right, all of us, right, But there's 0:58:58.840 --> 0:59:01.320 never been a tool right that show us what the 0:59:01.360 --> 0:59:02.120 fuck needs to be done? 0:59:02.200 --> 0:59:05.360 Right. You're expected to learn all these things right, right, 0:59:05.440 --> 0:59:07.320 and you go back to the solution, right, you're one 0:59:07.360 --> 0:59:09.680 hundred percent right, right? And you know, yes, we started 0:59:09.720 --> 0:59:12.680 with audio engineers, right, the people that you know historically 0:59:12.720 --> 0:59:15.520 have never been given a flag to fucking wave right. 0:59:15.600 --> 0:59:17.440 And you know, this is why we're seeing early on 0:59:17.600 --> 0:59:21.400 this mass adoption of engineers on our platform signing up 0:59:21.400 --> 0:59:24.440 and becoming members, right, because they're finally seeing that solution 0:59:24.520 --> 0:59:27.200 to the problem. Right. But that's also enabling us to 0:59:27.280 --> 0:59:31.640 now scale up the vertical of creation audio engineers, recording studios, 0:59:32.000 --> 0:59:35.320 music distribution, and director consumer sales. Right because the audio 0:59:35.400 --> 0:59:38.880 engineers historically, or the conduit to the me we hold 0:59:38.880 --> 0:59:42.000 the relationships with the producers, with the artists themselves, with 0:59:42.040 --> 0:59:45.000 the managers, with the labels, with everybody, you know what 0:59:45.080 --> 0:59:48.000 I'm saying. So it's you know, why isn't that there is? 0:59:48.400 --> 0:59:50.360 Why is it that our tech stack is having to 0:59:50.480 --> 0:59:55.280 use Dropbox, cash, app, Venmo, quick books, invoices, Gmail, text message, 0:59:55.520 --> 0:59:57.480 you know, et cetera, et cetera. So if we build 0:59:57.520 --> 1:00:00.959 a tool where all engineers don't want to work nowhere 1:00:01.000 --> 1:00:03.520 us but our platform, naturally they're going to tell all 1:00:03.560 --> 1:00:05.200 of their artists, hey, I only want to work here, 1:00:05.800 --> 1:00:07.200 and they're going to bring on their artists, Hey, book 1:00:07.240 --> 1:00:08.320 me using this one here. 1:00:08.480 --> 1:00:10.920 Me here, because that makes it easier for them to right. 1:00:11.240 --> 1:00:13.400 So now that we've seen that, now, what's the next 1:00:13.440 --> 1:00:16.000 step providing these you know, distributions. Now that we're having 1:00:16.120 --> 1:00:19.680 artists naturally organically coming onto the platform, signing up, utilizing 1:00:19.720 --> 1:00:23.160 these tools, that's all for them what they're naturally doing 1:00:23.200 --> 1:00:25.560 once the project is done, which is download and go 1:00:25.720 --> 1:00:29.000 upload to another SoundCloud or you know, other distribts. So 1:00:29.000 --> 1:00:30.760 why don't we just do a one click distribution straight 1:00:30.760 --> 1:00:34.360 from their profiles? Right? So it's it's it's it's really 1:00:34.440 --> 1:00:36.760 you know, verticalizing creation as it should be, right, but 1:00:36.920 --> 1:00:41.080 starting with the artistic intention of music creation and then 1:00:41.120 --> 1:00:43.800 going into all the other admin tools. Right. So it's 1:00:43.880 --> 1:00:44.720 you know, it's. 1:00:44.640 --> 1:00:46.560 I can tell you've been speaking to brother. 1:00:47.520 --> 1:00:51.160 Yeah yeah, yeah, the world to you. 1:00:56.480 --> 1:00:58.600 It's it's you. You know what it is, ma, It's 1:00:58.720 --> 1:01:02.880 it's it's care like you know, it's absolutely passionate. You 1:01:02.960 --> 1:01:05.480 know what I'm saying is it's you know, uh, you know, 1:01:05.520 --> 1:01:07.560 I get these blackout moments to where like I could 1:01:07.600 --> 1:01:10.000 just go on these tangents like forever about what I built, 1:01:10.040 --> 1:01:12.560 but it's think about you know, it comes from nothing, bro, 1:01:12.680 --> 1:01:13.960 Like you know what I'm saying. And now you know, 1:01:14.080 --> 1:01:16.280 you know, we have our thirty employees you know where 1:01:16.360 --> 1:01:19.280 we're doing things in music tech just in general right 1:01:19.360 --> 1:01:21.600 that you know, people my age don't really accomplish like 1:01:21.760 --> 1:01:24.000 a large period of time, right, And I look at this, 1:01:24.040 --> 1:01:25.640 it's like inspiration to show other people like, man, if 1:01:25.640 --> 1:01:27.120 you got an idea, run with it, right. If you're 1:01:27.200 --> 1:01:30.080 if you're passionate about something, go for it, right because 1:01:30.080 --> 1:01:32.320 it's like you said, when you bet on your fucking self, right, 1:01:32.400 --> 1:01:35.080 that's when you reap all the benefits putting the time, 1:01:35.360 --> 1:01:37.560 putting the time. 1:01:36.720 --> 1:01:39.680 Because that's the other part, you know, especially in this 1:01:39.840 --> 1:01:43.280 in this generation, right especially because. 1:01:42.920 --> 1:01:45.560 They can there are they are one click away from. 1:01:45.480 --> 1:01:47.400 You kidding you know me ten year olds are killing 1:01:47.440 --> 1:01:51.600 it right now, just being you know, like you know 1:01:51.960 --> 1:01:55.160 Philly and all these crypto ship Absolutely, it's you know, 1:01:55.280 --> 1:01:58.360 it's it's it's you know, yeah man, but it's it. 1:01:58.480 --> 1:02:01.200 But it's the research. It's the research, and it's it's 1:02:01.240 --> 1:02:04.440 the understanding because you can get there, but you may 1:02:04.440 --> 1:02:05.000 not stay there. 1:02:05.720 --> 1:02:08.640 And that's the thing, you know what I'm saying, Yeah, man, 1:02:08.840 --> 1:02:10.360 staying there that's the hardest part. You know. 1:02:10.360 --> 1:02:13.000 It's easy to make a million dollars. Right, let's talk 1:02:13.000 --> 1:02:15.840 about your stay in power. Let's talk about the record, right, 1:02:15.920 --> 1:02:18.120 Let's talk about what gets you, you know, because you 1:02:19.320 --> 1:02:21.680 to where you are now, right, because that is not 1:02:21.720 --> 1:02:24.520 an overnight thing. That is absolutely not an overnight thing. 1:02:24.600 --> 1:02:27.560 Like you said, you and we both can attest to this. 1:02:27.640 --> 1:02:29.560 We both slept on the floor. We both we've both 1:02:29.600 --> 1:02:32.200 been in those trenches trying to figure out this whole 1:02:32.280 --> 1:02:37.600 music business thing. When y'all get good Kid Mass City 1:02:38.960 --> 1:02:41.720 and it's the massive success that it becomes, and you 1:02:41.760 --> 1:02:43.040 want to grammy off of that as well? 1:02:43.120 --> 1:02:46.960 Right man? Now that was the year, you know, blessed 1:02:47.240 --> 1:02:48.840 somebody Maclamore one that year? 1:02:48.880 --> 1:02:52.320 Okay, Okay, somebody else won that year. But so from 1:02:52.360 --> 1:02:53.640 no song at all? Did you when I want to 1:02:53.640 --> 1:02:54.760 grammy off for that album? 1:02:54.920 --> 1:02:58.560 Off of Yeah? Yeah, I think I the that was 1:02:58.560 --> 1:03:01.160 for the Pimpbofly. I think that that album. 1:03:01.080 --> 1:03:04.160 Any Grammys that as a song or nothing? 1:03:04.240 --> 1:03:07.120 I think like songwriter. I think like those individual like 1:03:06.760 --> 1:03:09.240 like feature Gund I think you might have won like 1:03:09.280 --> 1:03:12.760 one or two if I'm not mistaken. Okay, I think 1:03:12.800 --> 1:03:15.200 it was one of those like those widespread. 1:03:14.560 --> 1:03:18.479 Like yeah, somebody else gotta come yeah for that album 1:03:18.680 --> 1:03:21.760 right right, So but as you reaching this this very 1:03:21.880 --> 1:03:25.360 high level of success, Like what's going through your mind? 1:03:25.400 --> 1:03:25.640 Bro? 1:03:25.880 --> 1:03:32.400 Like from being in Carson on the floor twenty four 1:03:32.440 --> 1:03:34.800 hours a day, seven days a week to now it's 1:03:34.840 --> 1:03:37.560 like it's universally recognized, is praised. 1:03:38.800 --> 1:03:40.120 How does that feel for you? 1:03:41.000 --> 1:03:43.160 I mean at that moment, right, it didn't hit right 1:03:43.160 --> 1:03:47.200 because you know, first obviously you know personally, like you know, 1:03:47.400 --> 1:03:49.600 like bread wasn't coming in, like you know what I'm saying, your. 1:03:49.480 --> 1:03:51.160 First like getting to the bridge. 1:03:51.200 --> 1:03:53.960 Yet we were touring heavy because we were touring from 1:03:54.160 --> 1:03:56.200 Section eighty right, and I know the money from the 1:03:56.240 --> 1:03:57.640 tour was way better than you know what I'm saying, 1:03:57.640 --> 1:03:59.400 because you need time for the albums to bubble, right, 1:03:59.520 --> 1:04:02.200 you know what I'm saying. Like, you know, so you 1:04:02.240 --> 1:04:04.200 know we're still like we're back to work, right, and 1:04:04.320 --> 1:04:06.520 I think we're heavy on the tour. Kendrick is a 1:04:06.560 --> 1:04:10.040 touring artist, you know, from uh you know, going again, 1:04:10.120 --> 1:04:11.880 going back to you know the section Eddy, We toured 1:04:11.880 --> 1:04:12.800 the world and at. 1:04:12.640 --> 1:04:14.600 This point you're purely DJ. 1:04:15.880 --> 1:04:18.320 An engineer. But I'm I'm I'm purely just with with 1:04:18.320 --> 1:04:20.800 with Kendrick and t D. And everybody because we're all 1:04:20.840 --> 1:04:23.760 just traveling as a group. So yeah, i'mdjing because I 1:04:23.800 --> 1:04:26.960 knew the music and uh yeah, while we're on the road, 1:04:27.000 --> 1:04:30.120 the hotel setups like we did a lot of you know, 1:04:30.560 --> 1:04:32.000 butterfly like and hotel rooms. 1:04:32.920 --> 1:04:38.880 So you a DJ DJ? Are you a Jamie. 1:04:43.200 --> 1:04:47.480 Started promise? You remember the old school incidant replaced That's 1:04:47.560 --> 1:04:51.040 what that was. That was that right? But then over time, 1:04:51.600 --> 1:04:53.760 uh because again being on stage like we did a 1:04:53.760 --> 1:05:01.400 Coachella early, like, it's like you know you it's insane, right, 1:05:01.480 --> 1:05:05.280 it's crazy experience. But during that time, I had to 1:05:05.400 --> 1:05:06.720 learn that, you know what I'm saying, I had to 1:05:06.800 --> 1:05:08.520 learn at it and it was I think about an 1:05:08.520 --> 1:05:10.280 engineer stuck in the studio all day long. Now I 1:05:10.280 --> 1:05:12.280 got I can scream as loud as I fucking want to. 1:05:12.720 --> 1:05:15.520 You know. You know what I'm saying and what I'm drunk. 1:05:15.720 --> 1:05:16.560 You know, I have a little you know, I have 1:05:16.560 --> 1:05:18.840 a little drink too. I'm up there crazy, you know 1:05:18.880 --> 1:05:22.760 what I'm saying. The spirit is within me. Yeah, but 1:05:22.920 --> 1:05:24.800 it was you know, over time, like I started doing 1:05:24.840 --> 1:05:28.800 separate little after party DJ Gigsah, let me get I'm 1:05:28.840 --> 1:05:31.840 bombing it. Though I'll tell you a story. We're Australia, Bro, 1:05:32.240 --> 1:05:35.280 cammensity till we go to Australia. You know, I get 1:05:35.280 --> 1:05:38.040 booked for an after party, right a bag, one of 1:05:38.040 --> 1:05:40.280 the biggest bags that I made to DJ. I didn't 1:05:40.280 --> 1:05:42.520 know what the fuck I was doing. I'm talking. I 1:05:42.520 --> 1:05:44.800 went to the club. I gotta send you guys the 1:05:44.880 --> 1:05:47.160 flyer and I think I still have the video. It 1:05:47.240 --> 1:05:50.200 was so bad. I cleared the whole stage, the whole floor. 1:05:50.800 --> 1:05:52.520 I got on like a nine thirty to like a 1:05:52.600 --> 1:05:54.600 like a nine thirty to like eleven thirty slot. Bro. 1:05:54.680 --> 1:05:57.080 By the time eleven thirty came, Bros, And nobody left 1:05:57.120 --> 1:06:00.560 in the club. And at that point, but Nigga, my 1:06:00.600 --> 1:06:02.800 blends was ass like you know what I'm saying. I'm 1:06:02.880 --> 1:06:05.280 up there trying ship like I'm high five and the 1:06:05.320 --> 1:06:07.280 hommies in the back that time, figuring that we up 1:06:08.080 --> 1:06:09.480 like you know what I'm saying, Like you know, they 1:06:09.560 --> 1:06:12.200 tell you know, it was so bad. And I think 1:06:12.240 --> 1:06:13.560 that was a turning point where I was like, I 1:06:13.600 --> 1:06:15.360 gotta figure because I want to keep getting this check 1:06:15.440 --> 1:06:17.040 right here, you know, I gotta figure this from now. 1:06:18.240 --> 1:06:20.600 And you in a different countries, so that was the 1:06:20.600 --> 1:06:23.400 best part out here. I didn't have to worry about 1:06:23.400 --> 1:06:25.400 no one like, you know, putting me on Facebook. You 1:06:25.440 --> 1:06:27.600 know what I'm saying. It was like a little test 1:06:27.640 --> 1:06:29.200 I'm in the whole. I'm at the bottom of the map. 1:06:30.000 --> 1:06:31.880 Uh you know, I'm let me figure this out. But 1:06:32.720 --> 1:06:34.440 you know we did, man. You know. I got connected 1:06:34.440 --> 1:06:36.520 while I was in Australia, got connected with Siado. They're 1:06:36.520 --> 1:06:39.800 from Auckland, New Jersey. I'm in New Jersey, AuCl In, 1:06:39.840 --> 1:06:43.160 New Zealand, Zealand. They got me one of those the 1:06:43.200 --> 1:06:45.280 control of the controllers, you know, and I was on 1:06:45.400 --> 1:06:47.920 my way from there, you know. But again that gives 1:06:47.920 --> 1:06:50.040 a testament to like just always needed. If there's a 1:06:50.080 --> 1:06:52.480 part that needs to be played, I'll do it. I 1:06:52.520 --> 1:06:54.000 didn't know what I was doing DJ and I'm like, 1:06:54.000 --> 1:06:55.320 you know what, I'll do it. I know the music 1:06:55.560 --> 1:06:57.120 right And I feel. 1:06:56.920 --> 1:07:00.120 Like that's a big part of the TV six that 1:07:00.320 --> 1:07:04.040 story is everyone just playing service multiple part. 1:07:04.120 --> 1:07:04.440 Everybody. 1:07:04.520 --> 1:07:05.919 Everybody was a Swiss Army Knight. 1:07:05.880 --> 1:07:07.240 And that's what and that's what it needs to I 1:07:07.280 --> 1:07:12.120 think nowadays, man, it's too much what entitlement You would say, right, well, 1:07:12.160 --> 1:07:14.320 if there's a hole right there. Right, someone's just not 1:07:14.400 --> 1:07:16.160 going it's not my hole to feel like I'm gonna 1:07:16.200 --> 1:07:18.320 just keep It's like you need to be able to 1:07:18.360 --> 1:07:20.200 flow like water, right there is I remember tip you 1:07:20.240 --> 1:07:21.800 used to say, Man, there is no roles. Run this 1:07:21.880 --> 1:07:24.800 motherfucker like you know, I'm me personally, I'll go onto it. 1:07:24.840 --> 1:07:27.400 I'll be the DJ, I'll do security, right, you know 1:07:27.440 --> 1:07:29.040 what I'm saying, I'll do the tour. I picked the 1:07:29.080 --> 1:07:31.840 bag up like whatever, whatever it was, you know what 1:07:31.840 --> 1:07:34.000 I'm saying, And that that formula, I feel like is 1:07:34.040 --> 1:07:36.120 the recipe. Right. It's like when you got a group 1:07:36.160 --> 1:07:39.720 of individuals that the mission is all aligned, right, you know, 1:07:39.800 --> 1:07:41.840 at that point, bro, there's no there's no losing because 1:07:41.880 --> 1:07:45.000 all the energy is focused on that success. You know. 1:07:45.760 --> 1:07:48.120 So it's you know, I'm myself with everything I'm doing, 1:07:48.160 --> 1:07:50.479 I'm trying to multiply that, you know, myself. I'm trying 1:07:50.480 --> 1:07:53.280 to take what I've learned and apply that formula, you know, 1:07:53.320 --> 1:07:54.880 because I seen it work. I want to watch it 1:07:54.960 --> 1:07:56.040 work in real time, you know. 1:07:56.160 --> 1:08:00.360 Yeah, so what do you what do you actually in 1:08:00.400 --> 1:08:03.880 your in your in your in your in your seminars, 1:08:03.680 --> 1:08:06.440 it talks it heads what is your first piece of 1:08:06.480 --> 1:08:10.760 advice that you give to someone who wants to follow 1:08:10.800 --> 1:08:11.640 in your footsteps. 1:08:11.920 --> 1:08:15.720 Stop overthinking, right, you know, going back to me working, 1:08:15.880 --> 1:08:18.920 you know, with two tracks and stolen you know, equipment. 1:08:19.240 --> 1:08:20.439 I didn't know what I was doing. I even asked 1:08:20.600 --> 1:08:21.880 when I first met him, how do I get my 1:08:21.880 --> 1:08:22.840 shirt to sound like yours? 1:08:23.680 --> 1:08:31.040 On equipment are stolen? Plugging all? I think the statute, 1:08:33.320 --> 1:08:35.040 you know I heard Craig earlier. 1:08:35.080 --> 1:08:39.080 I felt like it. But the thing was when I asked, 1:08:39.400 --> 1:08:41.120 I was like, yo, like and he and he said 1:08:41.120 --> 1:08:42.960 something that's still stuck with me. It's like, it's not 1:08:43.160 --> 1:08:45.720 it's not it's it's it's not what you're working on, 1:08:45.800 --> 1:08:48.679 it's who's pressing the buttons, right, And And that stuck 1:08:48.720 --> 1:08:51.160 with me because I didn't know what I was doing 1:08:51.200 --> 1:08:52.960 with the equipment that I had access to, the equipment 1:08:52.960 --> 1:08:56.280 that I had in my possession, right, But it's it's 1:08:56.400 --> 1:08:59.120 just diving in and and and and and and figuring 1:08:59.160 --> 1:09:01.839 it out. Man. Just don't be afraid of of failure, 1:09:01.840 --> 1:09:03.880 because that's your biggest blessing. 1:09:16.160 --> 1:09:27.080 Like your style, the purposeful style, the purposeful style, Brother Ali, 1:09:31.800 --> 1:09:36.040 This particular sonic was not mixed by you, but I'm 1:09:36.040 --> 1:09:45.639 gonna do my best brother to make it sound as 1:09:45.680 --> 1:09:49.000 your journey as an instant replay DJ all over the world. 1:09:52.720 --> 1:09:54.880 I know you've heard some music. 1:09:56.640 --> 1:10:01.880 Of the R and B kind, the sonics that have 1:10:02.000 --> 1:10:05.519 inspired you to be the sonical genius you are. 1:10:07.600 --> 1:10:09.879 At this moment. We want to know what those songs 1:10:09.920 --> 1:10:13.720 are all leave. We called the shore. 1:10:19.840 --> 1:10:21.880 Top five. 1:10:24.360 --> 1:10:26.000 Your top five. 1:10:28.400 --> 1:10:42.759 Top five, your top five ry singers, Alay songs. We've 1:10:42.800 --> 1:10:47.400 got to know before you go there are they you? 1:10:48.040 --> 1:10:59.280 Then the whole world? Nor top yes, top. 1:11:05.439 --> 1:11:09.479 You, top fur. 1:11:15.760 --> 1:11:23.480 Yeah, yeah, yeah. 1:11:22.600 --> 1:11:22.960 M hm. 1:11:26.439 --> 1:11:37.360 I love it, mixed by Ali Your top five R 1:11:37.479 --> 1:11:39.280 and B singers. 1:11:40.520 --> 1:11:44.439 Uh again. When I came in, I was I was like, 1:11:44.439 --> 1:11:47.960 there's so many right, you know, been inspired by so 1:11:48.000 --> 1:11:53.439 many different artists, so many different generations. And I actually 1:11:53.479 --> 1:11:55.120 wrote a list, you know, because it was like it 1:11:55.160 --> 1:11:56.880 was it was you know, so I'll say top five 1:11:57.040 --> 1:12:00.280 R and B singers. And this goes back to like 1:12:00.400 --> 1:12:02.679 high school days when like I sit back and what 1:12:02.800 --> 1:12:07.080 most inspired me, what most like just has if I 1:12:07.080 --> 1:12:09.200 think about the song, I can pinpoint a moment in life. 1:12:10.280 --> 1:12:12.040 And this is the list I came with. It's jagged 1:12:12.040 --> 1:12:28.800 eggs pretty Ricky, Yeah, Beyonce, Yeah, yeah, you gotta you 1:12:28.800 --> 1:12:34.160 gotta throw the Queen obviously, Scissor you know, love me 1:12:34.200 --> 1:12:38.960 some and the last one was really hard, you know. 1:12:39.439 --> 1:12:44.840 Uh So, as of late as I've been like on this, 1:12:44.880 --> 1:12:47.000 I'm sorry, I keep going into these conversations. So I 1:12:47.040 --> 1:12:50.000 went into this this just journey of like reinspirational, just different. 1:12:50.040 --> 1:12:55.280 And I found this playlist right and Shallamar was on it. Yeah, 1:12:55.400 --> 1:12:58.479 and yeah, how are you I'm saying, yeah, you know 1:12:59.240 --> 1:13:01.439 one of my favorite that I know. It's gonna be 1:13:01.439 --> 1:13:03.640 played at my wedding. This is for the love and 1:13:04.560 --> 1:13:07.880 come on, you know what I'm saying. Uh so that 1:13:07.960 --> 1:13:10.920 I would say top five R and B artists even though, 1:13:12.000 --> 1:13:16.439 but yeah, you have three groups that right exactly. 1:13:16.760 --> 1:13:18.639 I want to point something out too, though, and I'm 1:13:18.640 --> 1:13:20.880 happy you said it because you've been a part of it. 1:13:22.720 --> 1:13:26.000 I had a I had a debate with someone about 1:13:26.080 --> 1:13:29.880 Sissy being an R and B artist and I'm like, 1:13:30.120 --> 1:13:33.120 what do you what do you mean? Oh, you know 1:13:33.240 --> 1:13:35.400 she was going for this with this, So that's an 1:13:35.560 --> 1:13:38.599 R and B singer at the core of. 1:13:38.560 --> 1:13:41.840 Her absolutely right. I mean you go back listen to 1:13:41.880 --> 1:13:45.120 love Galory. Yeah, you go back. You know you listen 1:13:45.160 --> 1:13:47.280 to all of them. Yeah, it's just nice, are you 1:13:47.360 --> 1:13:47.680 kidding me? 1:13:48.600 --> 1:13:51.559 Just a nice win And and that's just my belief. 1:13:51.600 --> 1:13:53.800 And even when she does records like a kill, Bill 1:13:54.560 --> 1:13:55.320 still an R and B. 1:13:55.400 --> 1:13:58.439 Artist, singer, R and B singer. You can't say one 1:13:58.479 --> 1:14:00.360 or two records and three four records and and not. 1:14:01.200 --> 1:14:01.760 You should be. 1:14:01.760 --> 1:14:06.240 Able to you should be able to sonically dance whatever 1:14:06.280 --> 1:14:09.080 the fuck you want to dance. Doesn't change the essence 1:14:09.120 --> 1:14:14.960 of who you are. Okay, your top five R and 1:14:15.040 --> 1:14:16.559 B songs? 1:14:16.600 --> 1:14:19.800 Again, Man, so many, so many, so many, And it's 1:14:19.800 --> 1:14:21.240 hard enough to be biased, you know what I'm saying. 1:14:21.280 --> 1:14:23.400 So you know I left you on the list on purpose, 1:14:23.439 --> 1:14:29.439 you know what I'm saying. All right, So look back 1:14:29.479 --> 1:14:34.680 to Jamie Fox The Unpredictable Album. Uh, you know, do 1:14:34.760 --> 1:14:43.720 what to Do Jamie Fox Project exactly. I know you're 1:14:43.720 --> 1:14:51.559 like that. I got frank Ocehan thinking about you, going back, 1:14:51.640 --> 1:14:55.000 Shallamar This is for the love venue luth never too much? 1:14:55.160 --> 1:14:57.920 Why not? Yeah? Why not? I'm saying it's a nice blend. 1:14:58.120 --> 1:14:59.760 And I'm telling like the reason why the old with 1:14:59.800 --> 1:15:02.400 the oh it's for one, they don't make records like them. 1:15:02.439 --> 1:15:04.720 The more you know and just played this I'm share 1:15:04.760 --> 1:15:07.200 with you. I'm talking like it's like my morning is 1:15:07.240 --> 1:15:09.400 what I take my daughter to school with, and like 1:15:09.479 --> 1:15:13.519 it's one of those it's just like the soul, the texture, 1:15:13.600 --> 1:15:17.479 the the different breaks, like it's just the structure of 1:15:17.520 --> 1:15:20.040 those of those records from like back in the you 1:15:20.040 --> 1:15:22.439 don't hear that no more if you don't hear those bills, 1:15:22.760 --> 1:15:27.519 those climaxes, right, you know. Yeah, And that's that's what 1:15:27.600 --> 1:15:31.880 I've been right into a lot of just three this 1:15:31.960 --> 1:15:38.519 is that's that's for more R and B songs. It 1:15:38.680 --> 1:15:42.400 was one more R and B sound, damn uh try 1:15:42.479 --> 1:15:46.679 the more Luther Frank Sizzl I Sizl Love Galore, Oh 1:15:46.760 --> 1:15:48.639 Lauren Hill do Op Hi? 1:15:49.280 --> 1:15:49.519 Yeah? 1:15:50.000 --> 1:15:53.480 Is that considered R and B to me? You'll take it. 1:15:53.520 --> 1:15:58.160 I'm I own every singer. We own them. They are 1:15:58.360 --> 1:16:00.639 a are you kidding? 1:16:00.760 --> 1:16:06.599 Especially R and B hours I mean hip hopkin they 1:16:06.680 --> 1:16:08.640 just did both may be trying to snatch people, but 1:16:08.720 --> 1:16:09.839 she's one of ours. 1:16:10.080 --> 1:16:11.840 She's you know what I'm saying, Let's go back to 1:16:11.920 --> 1:16:16.519 sister act. Huh tell you man, it was like it's 1:16:16.520 --> 1:16:20.040 again even with like like that's what I'm looking forward to, 1:16:20.080 --> 1:16:22.960 like in the next in the next gene of music 1:16:23.360 --> 1:16:26.680 is like it's going back to those going back to 1:16:26.720 --> 1:16:31.200 the production where there's actually like am B side breakdowns, 1:16:31.240 --> 1:16:34.320 there's like all these climax and build ups, there's live instruments. 1:16:34.760 --> 1:16:36.880 Like I think there's a big space for you know, 1:16:36.920 --> 1:16:39.960 those R and B acts that you know, just dive 1:16:40.040 --> 1:16:42.400 into like love making once again. Like you know, it's 1:16:42.640 --> 1:16:44.920 everything's too slutty nowadays, Like you know it needs to 1:16:44.960 --> 1:16:49.160 slow a little bit, you know now in a good way, 1:16:49.479 --> 1:16:50.960 in a good way, in a good way. But it's 1:16:51.000 --> 1:16:54.160 you know, it's like those those you know, you just need. 1:16:54.000 --> 1:16:56.000 Your mix, you just need to make it because yeah, 1:16:56.000 --> 1:17:00.240 it's like sexual healing was considered right slutty day. 1:17:00.320 --> 1:17:02.200 So I'm saying as far as like the the like 1:17:02.240 --> 1:17:05.880 the rap, like the slightly rap another level, that's that's 1:17:05.960 --> 1:17:08.000 you know, it's I'm turning that off, you know at 1:17:08.000 --> 1:17:12.000 the kid pick up, you know what I'm saying. But yeah, man, 1:17:12.800 --> 1:17:15.280 there there's there's there's a wide space for for for 1:17:15.280 --> 1:17:17.880 for R and B. Man, And I'm definitely anxious if 1:17:17.880 --> 1:17:19.479 the artists are out there, man, please reach out. You know, 1:17:19.479 --> 1:17:21.479 I'm in my d ms, you know, constantly looking for 1:17:21.560 --> 1:17:23.600 new talent to you know, collaborate with. 1:17:24.760 --> 1:17:28.080 You know, Okay, let's make a vultron. You're super R 1:17:28.160 --> 1:17:31.320 and B artists. We're gonna find an artist to get 1:17:31.320 --> 1:17:35.200 the vocal from the performance style, the styling of the artist, 1:17:35.280 --> 1:17:38.600 the passion of that artist, and who's gonna mix that 1:17:38.760 --> 1:17:41.800 artist project. Yeah, we got a new wrinkle to that 1:17:42.920 --> 1:17:45.240 one vocal to make your super R and B artist. 1:17:45.880 --> 1:17:51.400 Mary, you want to pass it, Mary? Yeah? 1:17:51.560 --> 1:17:56.920 Yeah, yeah, more trauma this artist, Right, Mary, I'll go. 1:17:56.960 --> 1:17:59.320 I'll go, Marry not gonna shed a tear. 1:18:00.200 --> 1:18:00.639 Mm hmm. 1:18:02.479 --> 1:18:08.639 That's a good one. Performance style Rihanna, mm hmm. Super 1:18:08.640 --> 1:18:10.080 bowl Rihanna, super. 1:18:11.360 --> 1:18:15.439 Full vibe with a baby that's one of the most fierce. 1:18:17.520 --> 1:18:21.040 It's very it's a very animal at I see what 1:18:21.080 --> 1:18:21.599 you did there. 1:18:21.880 --> 1:18:31.800 Yeah. Yeah, the styling like like like like physical, I'd 1:18:31.880 --> 1:18:33.320 have to go Rihan as well, just you know what 1:18:33.320 --> 1:18:36.880 I'm saying, just very upscale casual. And I'm not a 1:18:36.880 --> 1:18:38.479 fashion guy, you know what I'm saying. So if I 1:18:38.520 --> 1:18:43.040 offend you Rihanna for saying upscale casual, but very she's 1:18:43.160 --> 1:18:48.720 very fashionate about that. As I was just flying ain't right, 1:18:50.920 --> 1:18:55.200 He's right, got it? The passion of the artists, damn 1:18:55.320 --> 1:18:58.439 passion because Mary has passion, you know what I'm saying. 1:18:58.880 --> 1:19:04.720 But it feels to be Beyonce, you. 1:19:04.680 --> 1:19:06.440 Know, you know, very passion. 1:19:13.960 --> 1:19:18.639 That c beyon Yeah, yeah, yeah, yeah, you ain't saying 1:19:18.640 --> 1:19:19.040 nothing wrong. 1:19:20.000 --> 1:19:22.200 And who mixing this ship? I mean, come on, man, 1:19:22.200 --> 1:19:30.160 I gotta with your boy. Thanks by having sick of 1:19:30.160 --> 1:19:33.160 this ship, get right to it. 1:19:34.439 --> 1:19:38.599 We got we gotta get him, get it together again. 1:19:40.200 --> 1:19:42.560 And would you would you mix his pianoform? 1:19:42.640 --> 1:19:46.160 But absolutely with this? You can do something with this? 1:19:46.240 --> 1:19:47.120 Could you do something with this? 1:19:50.720 --> 1:19:53.639 I ain't saying no nick, I ain't saying no names, 1:19:54.360 --> 1:19:55.280 saying no things. 1:19:55.600 --> 1:19:56.799 I ain't saying no names? 1:19:57.320 --> 1:20:05.840 Was what you? 1:20:13.560 --> 1:20:14.400 Yeah? 1:20:14.520 --> 1:20:17.120 There, It is so very important part of the show, 1:20:17.240 --> 1:20:20.800 so important. Will you tell us a story funny and 1:20:20.880 --> 1:20:24.559 fucked up? Are funny and fucked up? But the only 1:20:24.640 --> 1:20:26.599 rulee to the game is you can't say no name? 1:20:27.640 --> 1:20:32.559 Okay, okay, I could leave hintstore right yeah, all right? 1:20:32.640 --> 1:20:34.880 So you know being that this is you know the 1:20:35.040 --> 1:20:37.760 R and B podcast. You know I was working on 1:20:37.760 --> 1:20:42.720 the R and B album did very well. Actually, I 1:20:42.800 --> 1:20:45.960 think you've all heard of it, but during this time, 1:20:46.000 --> 1:20:48.040 it's just funny and fucked up. It's funny, it's funny 1:20:48.040 --> 1:20:50.519 and like a like I like dark humor a little bit, 1:20:51.640 --> 1:20:53.600 but it's fucked up because it's up. So I was 1:20:53.640 --> 1:20:55.160 mixing this album. I was going through like one of 1:20:55.160 --> 1:20:57.400 the worst times in my life, like mentally, like you 1:20:57.400 --> 1:21:00.880 know what I'm saying, very very fucked up, and I 1:21:00.920 --> 1:21:05.200 was tasked with mixing this album and during that time, uh, 1:21:05.560 --> 1:21:07.280 what I was going through did not fucking matter, right, 1:21:07.320 --> 1:21:09.800 because his album was on its way and I was 1:21:09.840 --> 1:21:14.439 already just fucking just mentally, just beat down, and you know, 1:21:14.479 --> 1:21:18.720 completed this album and the artist comes in, uh, and 1:21:18.760 --> 1:21:21.559 this person says, I'm gonna quote the other person's name, 1:21:21.640 --> 1:21:24.000 not the person said it, but this person said, Hey, 1:21:24.040 --> 1:21:28.160 Rick Ruben hates the way the mixer sound. Mhm, right, 1:21:28.680 --> 1:21:30.479 I'm talking. I wanted to bang my head through a 1:21:30.560 --> 1:21:35.760 fucking wall, right, And I think that was one of 1:21:35.800 --> 1:21:41.000 the most like trying times in life because already mentally 1:21:41.040 --> 1:21:44.600 at one of like the most like trying places in life, 1:21:44.760 --> 1:21:47.000 and then having somebody who does not know what you're 1:21:47.040 --> 1:21:51.439 going through continue to beat you down right now, album 1:21:51.479 --> 1:21:53.360 did fantastic how it sounded right, you know what I'm 1:21:53.360 --> 1:21:57.439 saying talking one of the biggest albums I think that, 1:21:57.560 --> 1:21:59.120 you know, was like a funnier fuck that I'm all 1:21:59.200 --> 1:22:01.240 because now and look back at it. I almost went 1:22:01.280 --> 1:22:03.679 back and remixed it, just out of ego. I'm glad 1:22:03.720 --> 1:22:06.160 I didn't, right, because I don't think it would have 1:22:06.360 --> 1:22:08.439 you know, the effect, you know, it wouldn't have that 1:22:08.479 --> 1:22:11.280 same Yeah, so funny fuck them up, you know, so 1:22:11.360 --> 1:22:14.240 you kept it and touch it. I actually went home 1:22:14.280 --> 1:22:16.200 and I was like, I was able fucking you know, 1:22:17.960 --> 1:22:19.400 and ended up coming out and it was, you know, 1:22:19.439 --> 1:22:23.679 it was great funny if it was that too dark. 1:22:26.600 --> 1:22:27.599 Because it's very real. 1:22:27.800 --> 1:22:31.879 It was, Yeah, twenty seventeen, it was twenty sixteen possible. 1:22:33.200 --> 1:22:34.840 The best person came and knocked on the door and 1:22:34.840 --> 1:22:38.760 said Rick Robins hates these mixes and walked out, and 1:22:38.800 --> 1:22:44.400 I was like, fucking into the house. Oh good luck. 1:22:45.000 --> 1:22:47.040 At the time, and then it became a huge success. 1:22:47.160 --> 1:22:52.360 Incredible. Man. Sometimes you just gotta do you brother. 1:22:52.840 --> 1:22:57.840 You gotta trust your injury. Yeah yeah, you gotta choush 1:22:57.880 --> 1:22:59.679 you gotta chosh your engine. 1:23:00.720 --> 1:23:03.800 I love that that name. 1:23:04.560 --> 1:23:08.840 I just bro, I love everything you've done, Like as 1:23:08.840 --> 1:23:11.880 a creative. I mean absolutely, you're one of the best. 1:23:12.720 --> 1:23:20.000 Come on, and and you've and you've. 1:23:18.000 --> 1:23:26.200 You've mastermind ways to maximize that to where it's not 1:23:26.320 --> 1:23:31.639 a solo mission anymore, to where now you are united 1:23:32.080 --> 1:23:39.439 with like minded, like artistic beings that that share your 1:23:39.560 --> 1:23:45.960 energy and sharing that information and creating these platforms that 1:23:46.120 --> 1:23:49.920 make it cool and make it easy. It's just, bro, 1:23:50.000 --> 1:23:51.720 it's just it's just really. 1:23:51.560 --> 1:23:54.439 Really cool to thank you for that, thank you for 1:23:54.479 --> 1:23:57.080 that giving me a platform. Like I said, you know, 1:23:58.240 --> 1:24:00.559 these stories I think are meant to be heard because 1:24:00.760 --> 1:24:03.320 it's and I hope this one inspires at a minimum 1:24:03.320 --> 1:24:06.000 of one other person. Yeah yeah, And if done that, 1:24:06.080 --> 1:24:07.640 then I think, you know, my mission has been you 1:24:07.680 --> 1:24:10.559 know successful here for the day. You know, I'm big 1:24:10.600 --> 1:24:12.760 on giving back. I'm big on each one, teach one hm, 1:24:13.040 --> 1:24:14.840 you know, and you know, thank you guys for letting 1:24:14.840 --> 1:24:16.600 me into your home and allowing me to tell my 1:24:16.640 --> 1:24:17.280 story here. Man. 1:24:17.320 --> 1:24:19.320 Absolutely no, we want to be a part of it. 1:24:19.320 --> 1:24:20.840 Man, We want to be a part of We want 1:24:20.840 --> 1:24:22.280 to we want to funnel people through. 1:24:22.680 --> 1:24:23.960 And like I said, you guys mentioned you have a 1:24:24.000 --> 1:24:25.559 lot of artists like you know, like I said, we 1:24:25.600 --> 1:24:29.360 have well over fifty thousand creative studios across the globe. 1:24:29.840 --> 1:24:31.880 I would love to give you guys like platform credits 1:24:31.880 --> 1:24:34.080 to any any followers you guys have if they're looking 1:24:34.080 --> 1:24:37.479 at book a studio time or getting songs mixed or mastered. 1:24:37.520 --> 1:24:38.760 You know, yeah, they can do that. 1:24:39.720 --> 1:24:42.720 To give that to our people. Man, for sure you 1:24:42.760 --> 1:24:43.200 heard them. 1:24:44.800 --> 1:24:45.479 Get over there. 1:24:46.120 --> 1:24:47.200 We got a couple of hours for you. 1:24:51.360 --> 1:24:53.639 Make sure we get you asking that. So yeah, valuable. 1:24:53.680 --> 1:24:57.080 You can get them to great great ship. We support you, brother, 1:24:58.160 --> 1:25:00.280 any any anything ever we can do to help. Man, 1:25:00.280 --> 1:25:05.240 this is home for you. Yeah, we gotta definitely come out. 1:25:05.280 --> 1:25:06.519 I got to see what it looks like that. 1:25:07.080 --> 1:25:09.880 Man, it's not it's not too far from. 1:25:12.040 --> 1:25:14.479 I remember, you know what with my fondest memory of 1:25:14.520 --> 1:25:18.080 that studio when when I ate that edible. 1:25:18.880 --> 1:25:21.000 Oh that is where you thought you was gonna die. 1:25:21.040 --> 1:25:25.679 And ended up in the hospital. Don't be the funniest ones, bro. 1:25:26.520 --> 1:25:29.639 I'm on tour, bro on tour. Apps So had got 1:25:29.680 --> 1:25:32.000 like a box like a brownie from like a fan 1:25:32.680 --> 1:25:34.240 and it was a weed edible and I told him 1:25:34.280 --> 1:25:36.280 not to do it, but I guess like the dosage 1:25:36.360 --> 1:25:39.240 was wrong or whatever. He's in his bunk, crawling at 1:25:39.240 --> 1:25:42.040 the bunk like it's a coughin like I'm talking like 1:25:42.080 --> 1:25:45.080 the worst trip ever. 1:25:44.880 --> 1:25:47.040 No, Bro, he was cul It. 1:25:47.040 --> 1:25:49.960 Was his guy though, that brought it. I've never taken edible. 1:25:50.040 --> 1:25:51.160 It was He's your guy. 1:25:51.360 --> 1:25:57.640 Holistic, holistic, holistic, holistic is now man, I. 1:25:57.640 --> 1:25:59.560 Don't want to find that pump motherfucker. 1:26:01.600 --> 1:26:04.240 This guy he gave me that bad batch. 1:26:04.720 --> 1:26:07.360 I thought I was dying on the mission. I need 1:26:07.360 --> 1:26:08.760 to find his dude that was in the. 1:26:08.680 --> 1:26:14.439 Hospital, who got the got the homie, that biggest And 1:26:14.520 --> 1:26:17.559 I'm not even like, I'm not even that guy, just 1:26:17.600 --> 1:26:19.880 like you know, you's sitting in the cover and I'm like, 1:26:24.040 --> 1:26:27.000 for four days I was at Parkinson's disease. 1:26:26.800 --> 1:26:30.800 Like staying in your blushream. That's why I can't that man. No, no, 1:26:31.040 --> 1:26:33.120 a good blunt like I left the Twist. It's like 1:26:33.160 --> 1:26:36.080 ghetto organ. I love to sit down, you know, cut 1:26:36.120 --> 1:26:37.320 up the wood, you know what it is. I just 1:26:37.360 --> 1:26:38.360 need to stay in my lane. 1:26:38.520 --> 1:26:40.080 He thought it was dessert. 1:26:40.240 --> 1:26:40.439 Bro. 1:26:40.800 --> 1:26:42.519 I hated it up in the market. Heat it up. 1:26:44.160 --> 1:26:48.840 It needed to be needed to be. He never took 1:26:48.840 --> 1:26:49.280 you nowhere. 1:26:49.280 --> 1:26:55.519 Now stop blaming me, Bro, I just knew the guy. 1:26:55.680 --> 1:26:56.360 I connect the. 1:26:56.320 --> 1:26:59.479 Tank with the guy. So yeah, I can't wait to 1:26:59.520 --> 1:27:02.640 return to the scene of the crime. Oh yeah, this 1:27:02.720 --> 1:27:06.160 guy got me good times over there. I can't wait 1:27:06.160 --> 1:27:08.120 to see what you've done. Man, I think you guys 1:27:08.120 --> 1:27:11.360 will love it. My name is Tank Valentine and this 1:27:11.400 --> 1:27:14.680 is absolutely the R and B Money podcast, the authority 1:27:15.439 --> 1:27:21.040 on all things y R and B. First impressions are everything. 1:27:21.680 --> 1:27:24.480 How you sound is important. 1:27:24.520 --> 1:27:29.040 Get your sound right and this has been mixed by all. 1:27:35.479 --> 1:27:37.280 R and B Money is a production of the Black 1:27:37.280 --> 1:27:42.120 Effect podcast Network. For more podcasts from iHeartRadio, visit the 1:27:42.200 --> 1:27:46.000 iHeartRadio app, Apple Podcasts, or wherever you listen to your 1:27:46.040 --> 1:27:49.920 favorite shows. Don't forget to subscribe to and rate our show, 1:27:50.240 --> 1:27:52.840 and you can connect with us on social media at 1:27:52.920 --> 1:27:57.200 Jay Valentine and at the Real Tank. For the extended episode, 1:27:57.280 --> 1:28:01.479 subscribe to YouTube dot com, forward Slash, R and B 1:28:01.600 --> 1:28:01.920 Money