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Speaker 1: So everything that people tell you about repeatedly about being

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Speaker 1: a parent, raising a child, and having a tween is true.

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Speaker 1: I mean not everything. I have the most delightful, sweet, pleasant,

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Speaker 1: good person tween that I've ever met. She's like an alien.

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Speaker 1: We all think she's an alien. Everyone think she's an

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Speaker 1: She's just a delight. It might be growing up in

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Speaker 1: a house with me and I'm very strict and I

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Speaker 1: do not negotiate with terrorists. Might just be she was

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Speaker 1: born this way. She's just a delight. But when they

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Speaker 1: say the time flies, you can't get it back. It

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Speaker 1: goes so quickly. You see car commercials, the father sees

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Speaker 1: the little girl and then all of a sudden, she's

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Speaker 1: twenty and she's got a brand new Nissan Sentra. Like

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Speaker 1: it's true. It goes so quickly. And there's a point

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Speaker 1: where you still think your child is a baby, and

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Speaker 1: it probably is. Look around nine, because they're still cute

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Speaker 1: and little and like I need you, and you're still

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Speaker 1: telling them kind of what they wanted, what you want

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Speaker 1: them to do, and what they're going to do, etcetera.

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Speaker 1: I mean, they're a person they can talk to and

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Speaker 1: be part of the decision. But then they really between thing.

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Speaker 1: They turn into like a person, and their legs look

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Speaker 1: so long and their bodies look normal like they're people,

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Speaker 1: they're not babies, and it's really weird and it's creepy

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Speaker 1: because you're like picking up this this being that is

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Speaker 1: you could almost share clothes with, and it's like freaky.

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Speaker 1: And so when they say it goes so quickly, I

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Speaker 1: am so grateful and happy that no matter how hard

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Speaker 1: I work on business and philanthropy and it's really hard

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Speaker 1: that I'm so glad that I didn't have child's care

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Speaker 1: or um, I had a baby nurse, but I didn't

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Speaker 1: have a nanny, and I don't really have child's care

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Speaker 1: and I don't have babysitters. I'm with my kid all

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Speaker 1: the time. It's for me. It's work, kid relationship rotate

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Speaker 1: and philanthropy too. Um. I just live for her. But

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Speaker 1: I'm so glad I've put so much into it because

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Speaker 1: I feel like I get so much out. But it

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Speaker 1: does go so quickly, so even if your kids are older.

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Speaker 1: And it's been amazing during the pandemic to really just

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Speaker 1: have that extra time. And some people want to get

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Speaker 1: their kids the hell out of the house because their

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Speaker 1: pains and the asses. But you just will never get

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Speaker 1: the time back. And I just have always just been

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Speaker 1: able to really see that and experience that in the moment.

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Speaker 1: But another thing, if you're going through any kind of

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Speaker 1: divorce and you worry about time and custody and all

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Speaker 1: this stuff, your kid at certain age really does decide

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Speaker 1: who they are and what they want and what they think,

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Speaker 1: and it comes more quickly than you would imagine. And um,

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Speaker 1: what's more important than you know, the amount of time

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Speaker 1: and arguing over things that don't matter, is really connecting

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Speaker 1: communicating with your kids, giving them a safe place to

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Speaker 1: talk to you about relationships and about um, puberty and

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Speaker 1: about if you have divorced, if you're from a divorce family,

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Speaker 1: like what goes on you know in a divorce and

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Speaker 1: you've got to talk to them people like make these

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Speaker 1: taboo topics and being able to talk to your kids

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Speaker 1: about UH therapy or UM, what their little hearts feel

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Speaker 1: missing someone adolescents like you know, if they have little crushes,

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Speaker 1: are they real? Do you? Can you go back and

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Speaker 1: remember when you were that age and how you felt

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Speaker 1: like all that stuff is really really important stuff. It's

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Speaker 1: a while. It's important to take care of our kids

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Speaker 1: when they're young babies. It's really when they get to

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Speaker 1: be tweens that you really start emotionally taking care of them.

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Speaker 1: You're not just physically taking care of them and making

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Speaker 1: sure they're safe. You have to watch the signs and

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Speaker 1: see the cues when you have to be emotionally connecting

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Speaker 1: with them and emotionally taking care of them. It's equally

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Speaker 1: as important as physically taking care of them. And then

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Speaker 1: you know, they start to realize, you know, if you

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Speaker 1: snap at them or you're in a mood or something,

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Speaker 1: they feel the way you feel and you can't just

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Speaker 1: like snap and be like put that down, you know,

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Speaker 1: like when they're a little kid, that might hurt their feelings.

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Speaker 1: As they get older and they and they also start

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Speaker 1: to mimic you and they start to listen more to

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Speaker 1: everything you're saying, whether it's about your weight or gossiping

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Speaker 1: alot on the phone or being on the phone all day,

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Speaker 1: or buying or spending or wasting or anything. They just

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Speaker 1: are little sponges and they will sponge you when their babies,

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Speaker 1: but they don't talk about them being so sponge you

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Speaker 1: when they're tweens, and this is when they really you know,

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Speaker 1: can become you or rebel against who you are. So

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Speaker 1: you just have to really pay attention to how you're

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Speaker 1: communicating with your kids and what the messaging is emotionally,

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Speaker 1: physically by example. I just think it's really really important

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Speaker 1: and what you put in is what you get out,

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Speaker 1: and you'll see that. And sometimes you feel like you're

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Speaker 1: behind the eight ball and you can always course correct,

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Speaker 1: So don't feel frustrated if you feel like you haven't

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Speaker 1: been spending enough time on that, you know as much

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Speaker 1: as other things. Sometimes you let the muscle get weak.

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Speaker 1: On the phone a lot, you're shopping online, you're like

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Speaker 1: not present, you're with your kids, which are not really

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Speaker 1: with them that it's been several hours and you think

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Speaker 1: to yourself, you haven't really had that connected one and

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Speaker 1: one time they're running around there with their their friends.

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Speaker 1: It gets by you and you have to sort of

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Speaker 1: work on it. I think I do really work on it.

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Speaker 1: It's something I really pay a tremendous amount of attention to, uh,

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Speaker 1: more than anything else, and I'm proud of that and

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Speaker 1: it does mean something to me. So what do you think,

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Speaker 1: what's your connection level to your kids? And oh, that's

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Speaker 1: what I meant if your kids are getting a little

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Speaker 1: out of out of control or you feel like you

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Speaker 1: aren't driving. Um. I trained my dogs to not be

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Speaker 1: on rugs and corners of surfaces after five years of age.

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Speaker 1: They say you can't teach an old dog new tricks.

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Speaker 1: Well I just did it with two dogs, so you

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Speaker 1: can retrain your kids too. My guest today is Stacy Madison.

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Speaker 1: She is the founder of Stacy's Pea Chips, which she

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Speaker 1: sold to Pepsi in two thousand six for reporting two

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Speaker 1: d and fifty million dollars in two thousand six. Her

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Speaker 1: latest venture is be Bold Bars, a delicious nut butter

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Speaker 1: bar with high end quality ingredients. And we are going

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Speaker 1: to talk about using no as your motivation to forge forward,

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Speaker 1: the importance of lack of waste in your business and

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Speaker 1: how it can launch innovation, why bold doesn't always mean

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Speaker 1: being fearless, and how you can always use your very

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Speaker 1: work background in your current business. Doesn't matter where you

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Speaker 1: came from, use whatever got you here in your next venture.

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Speaker 1: As you know, I talk all about Stacy's ingenuity and

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Speaker 1: starting Stacy's Pea Chips all the time, and it was

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Speaker 1: amazing to have her on the show and get to

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Speaker 1: have this conversation. She is down to earth, she is

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Speaker 1: all of you. She is a mom living in the suburbs.

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Speaker 1: So if she could do it, so can you. And

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Speaker 1: I think you're gonna love our discussion. Hi, Hi, do

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Speaker 1: you know um that I talk about you sometimes? Have

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Speaker 1: you heard your name? I didn't know that. I can't

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Speaker 1: believe that either. Okay, So I don't know your story.

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Speaker 1: But the reason I wanted to talk to you is

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Speaker 1: because so there are certain people that I'll mention sometimes,

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Speaker 1: like I'll use Michael Phelps in an analogy about hitting

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Speaker 1: the wall in front of you not looking left or

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Speaker 1: right now. I don't know him and I don't know

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Speaker 1: that much about it, but I'll just mention him. And

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Speaker 1: so sometimes I'll say to people, Um, you never know

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Speaker 1: what it's going to be, what's going to hit And

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Speaker 1: only because I peripherally heard what I think is your story,

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Speaker 1: this is what I say could be half true. Daisy's

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Speaker 1: Peter Store started as a sandwich store, and she used

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Speaker 1: the leftover peter to make chips and she sold it

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Speaker 1: like sixty million dollars. So I say that to people, meaning,

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Speaker 1: don't be so focused on this one thing you don't

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Speaker 1: know what's gonna pop. You can have twenty skews and

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Speaker 1: it could be on thing that you never expected. So

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Speaker 1: that's my perception of that experience. Yeah, I mean that

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Speaker 1: is true, with the exception of the Our sales were

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Speaker 1: at sixty million when we sold. Oh okay, got it.

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Speaker 1: But that is all arrest is right. I have been

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Speaker 1: a natural food chef since two thousand and you, like myself,

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Speaker 1: we're doing this long before it was like cool. You know,

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Speaker 1: before it was plant based chefs and everyone was vegan.

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Speaker 1: Everything was oat milk. That This was back back, you know,

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Speaker 1: twenty years ago. This was not the converence. They called

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Speaker 1: us the tree huggers exactly. So where you grew up

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Speaker 1: in Massachusetts? Tell me how you grew up and what

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Speaker 1: money was in your household and what work ethic was

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Speaker 1: and where this all started. I grew up. My dad

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Speaker 1: was a psychologist, my mom was a teacher. UM. We

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Speaker 1: lived in upstate New York until I was um until

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Speaker 1: I we moved here. When we moved to Massachusetts and

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Speaker 1: seventy nine, when I was a freshman in high school,

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Speaker 1: and you know, I was here for four years and

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Speaker 1: then I went to U mass and then I went

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Speaker 1: out to cal State, and um, I got my degree

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Speaker 1: in social work. And then I came back and I

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Speaker 1: lived and I worked out in d C. And then

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Speaker 1: back out in California and then like Hawaii, and I

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Speaker 1: bounced around a lot before landing back here. But financially,

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Speaker 1: did you have a work ethic as a kid? Did

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Speaker 1: your parents say you must work, you have to have

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Speaker 1: a summer job. Did you look at rich people around

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Speaker 1: you and say, I want that? What what were your

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Speaker 1: goals and what was your relationship with money? You want

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Speaker 1: to be rich, you want to be successful, you don't

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Speaker 1: care about money that kind of thing. I always worked

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Speaker 1: in the summers. I always worked all through college. I

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Speaker 1: had some great jobs. I had some terrible jobs, and um, yeah,

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Speaker 1: And so it wasn't It's kind of like, it wasn't

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Speaker 1: something like you must work kind of thing. It's just

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Speaker 1: you know, it's just I was kind of I just

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Speaker 1: think I was raised that way with that kind of

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Speaker 1: a work ethic. Um, you know, my parents, even though

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Speaker 1: my dad was a psychologist, he always had like these

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Speaker 1: little things on the side. He had herman sneaker and

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Speaker 1: shoe outlet. So I think at some level he might

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Speaker 1: have been you know, like a like an underground entrepreneur

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Speaker 1: kind of person. Um. But you know, he had his

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Speaker 1: you know, his degree to support his family and too,

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Speaker 1: you know, and all of that. But he always had

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Speaker 1: a little gig on the side. He had side hustles.

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Speaker 1: Back when no one talked about a brand or being

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Speaker 1: an entrepreneur, none of that, none of that language existed.

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Speaker 1: People had a job and whatever they did was a hobby. Otherwise,

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Speaker 1: people didn't have side hustles. People weren't inventors. So you

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Speaker 1: were working in social work, and how did you make

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Speaker 1: the transition into sandwiches and why did you think sandwiches

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Speaker 1: were going to be a big business or did you not?

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Speaker 1: You just want to have a nice, little, cute little

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Speaker 1: sandwich store and make a nice living. So I always

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Speaker 1: believe that, um, you know, if you you know what

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Speaker 1: I think, what I learned from, you know, being in

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Speaker 1: jobs that you don't like is, you know, if you

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Speaker 1: could make a living doing what you love to do

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Speaker 1: each and every day, then it's not work. I'm obviously

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Speaker 1: not the first one to say that, but you know

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Speaker 1: that I do live it, and whether and and that

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Speaker 1: has really nothing to do with the financial part. Of it. Um,

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Speaker 1: you know I had I mean I was on a

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Speaker 1: food cart in downtown Boston with a master's degree and

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Speaker 1: Mark had a doctorate. And you know, that's a very

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Speaker 1: humbling experience. That was your husband. So Mark was Um,

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Speaker 1: we had the whole gamut. He was a friend of

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Speaker 1: my brothers, and then we were friends. That's how I

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Speaker 1: met him. So we were friends, lovers, business partners, married, divorced,

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Speaker 1: still in business together. And then eventually, you know, the

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Speaker 1: road kind of work and and and we went our

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Speaker 1: own ways and I started a family, and I'd like

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Speaker 1: to say we had a successful divorce and um, and

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Speaker 1: I say that all the time because it was a

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Speaker 1: while before we ever even filed the papers, because it

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Speaker 1: got really complex with you know, with not being together

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Speaker 1: but still owning the business together, and we really didn't

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Speaker 1: have any asset. That's all we had was the business.

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Speaker 1: We were equally committed to the business because that was

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Speaker 1: kind of like our child, right, that was our our

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Speaker 1: first Wow. Okay, well this is a great question, and

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Speaker 1: this is where we're getting into the meat of it. So, um,

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Speaker 1: were you careful in the beginning with him and signing

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Speaker 1: everything or did you just say, oh, it's going to

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Speaker 1: be fine. Were you fifty partners with someone fifty one?

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Speaker 1: The deal breaker? Because when you for people listening, when

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Speaker 1: you start out, it's like done, nothing doesn't matter. Oh

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Speaker 1: it's fine, I'll get you back. You know, we'll figure

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Speaker 1: it out later later as when it's complicated. So did

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Speaker 1: you would you? You smart? And it was someone smart

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Speaker 1: enough in the beginning to be organized and figured that

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Speaker 1: stuff out. Not at all. And we were fifty fifty,

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Speaker 1: so everything was fifty fifty. But you know, we had

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Speaker 1: brought other people into the business, okay, and so my

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Speaker 1: brother was in the business, so you know, we agreed

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Speaker 1: on giving him a cut, and then he brought a

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Speaker 1: friend into the business, and we agreed on giving him

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Speaker 1: a cut. And then we had our CFO really helped

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Speaker 1: us get through the good deal. And then and then

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Speaker 1: we really felt that it was a team that built

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Speaker 1: the pea chip company, and then everybody should get something.

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Speaker 1: Were three hundred people working there, and we felt like

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Speaker 1: whether you worked there for the last month or whether

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Speaker 1: you worked there throughout, like there should be like everybody

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Speaker 1: should get something, and they did and they did, and

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Speaker 1: even the investment banker told us that we were crazy

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Speaker 1: nobody gives away this kind of money, and you know

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Speaker 1: it's unheard of, and you know, yeah, had we had

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Speaker 1: the correct structures set up and all of the us

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Speaker 1: then you know, it certainly would have been easier. And

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Speaker 1: you know that maybe you know I would have I

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Speaker 1: would do it differently today than we did then. But

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Speaker 1: you know, it was a lot of handshake deals and um,

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Speaker 1: it all worked out. So you had two hundred and

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Speaker 1: fifty people. How did you manage this? How did you

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Speaker 1: create this infrastructure? You're a small business, your startup, you

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Speaker 1: don't know anything. How did you go about building this

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Speaker 1: plane while flying it? Well, we had you know, it

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Speaker 1: was a nine year window. So when we started out,

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Speaker 1: it was just myself, my brother, and Mark, and then

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Speaker 1: from there Mark brought in one of his friends to

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Speaker 1: work on some of the machines, and then after that

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Speaker 1: we brought in We built out the team, and a

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Speaker 1: lot of times we built out the team through I

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Speaker 1: mean I used a ton of interns. I worked with

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Speaker 1: BABS and I worked with Northeastern, I walked all the

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Speaker 1: you know, here in Massachusetts you have access to amazing universities,

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Speaker 1: so we worked with a lot of them, and then

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Speaker 1: a lot of those people came to work for us afterward,

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Speaker 1: and and and the building out the team. You know,

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Speaker 1: I always used I would always say, you need it's

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Speaker 1: it's click and tick, right. You need to find out

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Speaker 1: if the person clicks, you know, if you click as

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Speaker 1: people and the people around you, and then you also

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Speaker 1: have to find out what makes that person tick. Okay.

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Speaker 1: So I used this example all the time. There was

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Speaker 1: this one woman. She worked for Nokia and she had

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Speaker 1: like a really high paying job and she was excellent.

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Speaker 1: We never thought we would be able to afford her.

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Speaker 1: She came to us and um, she was at Nokia.

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Speaker 1: She was not able to teach her yoga class or

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Speaker 1: take her yoga class or whatever on Tuesdays on Tuesday afternoons.

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Speaker 1: And we were like, and she was willing to sacrifice salary,

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Speaker 1: to sacrifice everything, but she was like, you know what,

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Speaker 1: my one thing is that I need to have Tuesday

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Speaker 1: afternoons off. And other people it's like, oh, I have

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Speaker 1: something with my kids and I have. But as a

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Speaker 1: small business and as you're growing, those are the places

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Speaker 1: where you can add value to somebody's life and they

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Speaker 1: can be committed to you and you can be flexible

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Speaker 1: that's amazing, that's great, and and it's and a lot

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Speaker 1: of times what makes them tick is more important than

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Speaker 1: what they're gonna get paid. And you have to and

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Speaker 1: I've I've found that we've found basically that um giving

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Speaker 1: people a window to work together is going to be able.

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Speaker 1: You're gonna be able to tell, They're going to be

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Speaker 1: able to tell if they like you guys, and if

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Speaker 1: it's they're comfortable working with us, and where we're comfortable

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Speaker 1: working with them. And you know, okay, well you just

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Speaker 1: brought you just went into the machinery and stuff like that,

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Speaker 1: so that cost money. You were working in a sandwich cart.

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Speaker 1: Did you have a sandwich store ever after the cart?

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Speaker 1: And that's where the pea chips came from. Where were

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Speaker 1: you making these? You had a sandwich card you then

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Speaker 1: let use the leftover pea to make the pizza chips.

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Speaker 1: That's the ultimate pi it, which is the most popular

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Speaker 1: word during the pandemic. So talk to people about their

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Speaker 1: doing this one business. Sometimes you're only can see one

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Speaker 1: inch in front of your face and you may have

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Speaker 1: to just step back, take a deep breath, and figure

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Speaker 1: out how to get through the window. If you can't

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Speaker 1: get through the door. So now you're slapping sandwiches and

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Speaker 1: then what happens. So we originally we bought a food

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Speaker 1: cart and we put it out in downtown Boston. We

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Speaker 1: had come back from Hawaii and the West Coast and

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Speaker 1: where it was like a truck or a car, like

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Speaker 1: a truck or one of those little carts. It was

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Speaker 1: a cart. There was a cart with like four wheels

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Speaker 1: and we'd wheel it up the street and we took

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Speaker 1: like and we lifted up the awning and then you know,

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Speaker 1: it was a converted sausage cart that we've made into

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Speaker 1: almost like a deli station. And we would, um, prepare

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Speaker 1: the food. My sister had a catering company in downtown Boston.

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Speaker 1: We would prepare the food at her location. We would

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Speaker 1: bring it out to the cart in coolers. Really we

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Speaker 1: would load up the cart and we would decorate it

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Speaker 1: with like tomatoes, and it would look really healthy and pretty,

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Speaker 1: and um, we have you know, we had a huge

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Speaker 1: line and and we served sandwiches rolled in Peter bread.

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Speaker 1: And like I said, out west, you can you have

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Speaker 1: easy access to food, healthy food everywhere. But you know,

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Speaker 1: this was you know, in the nineties, and you're and

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Speaker 1: it's like there was not. I remember the place that

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Speaker 1: was in Warren Towers, that that was in Boston on

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Speaker 1: the ground floor. And they used to use like this

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Speaker 1: sort of like Greek almost hemusy tahini, and they would

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Speaker 1: use Peter and they rolled sandwiches up and it was

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Speaker 1: so popular and was it supers out and they called

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Speaker 1: it a walk about. I don't remember what it was,

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Speaker 1: but I was obsessed with it. So you wanted to

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Speaker 1: do this because you your idea was healthy food on

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Speaker 1: the go. That was the idea. Yes, and so we

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Speaker 1: had you know, we made all our dressings. We you know,

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Speaker 1: we made everything and um, we made sandwiches rolled in

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Speaker 1: Peter bread. Was this to code? Are you following rules? Yes? Yes, yes, yes, yes,

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Speaker 1: well this business was. I had all the ones where

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Speaker 1: it wasn't, but this one was. Um, but you know

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Speaker 1: this this Uh so we we did prepare it in

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Speaker 1: a commercial kitchen and we brought everything you know there.

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00:19:07,840 --> 00:19:12,040
Speaker 1: We had our our vendor's license or you know, peddler's

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Speaker 1: license or whatever you wanna call it. And um, and

361
00:19:16,200 --> 00:19:19,000
Speaker 1: so you can run out of anything on a food

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Speaker 1: cart right or in any any lunch establishment, you can

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Speaker 1: run out of alfalfa sprouts or tomatoes or what have you.

364
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Speaker 1: But if you run out of bread and you're serving

365
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Speaker 1: roll up sandwiches, you're you are done for the day.

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Speaker 1: So we always had a fresh inventory of Peter bread

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Speaker 1: and so at the end of the day we would

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Speaker 1: cut it up, we would bake it into different flavor chips,

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Speaker 1: and we would serve and we would just hand them

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Speaker 1: out for free to people's standline. Whose idea was that,

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Speaker 1: do you remember? I think it was it was both

372
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Speaker 1: of ours. I mean, Mark definitely with the recipe. I

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Speaker 1: think it might have been one Pa chip out there

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Speaker 1: that was a fried chip, and we weren't you know,

375
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Speaker 1: we would never do a fried chip, and so we um,

376
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Speaker 1: you know, Mark created the recipe and we're like, what

377
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Speaker 1: are we gonna do with this bread? And that's what

378
00:20:11,359 --> 00:20:13,280
Speaker 1: you know. I mean, it was simple. But you know

379
00:20:13,320 --> 00:20:18,800
Speaker 1: then we kind of kept When you are in downtown

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Speaker 1: Boston and it is October dating into October and it

381
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Speaker 1: is cold, it's cold, and I don't know, it's it's um.

382
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Speaker 1: You know. We didn't have Uber Eats, we didn't have

383
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Speaker 1: any kind of delivery service, we didn't have any of that,

384
00:20:34,920 --> 00:20:37,359
Speaker 1: any of that around We didn't have um you know,

385
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Speaker 1: all we had for the internet was like we had

386
00:20:39,240 --> 00:20:41,960
Speaker 1: a website and email. There was no social media or

387
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Speaker 1: anything like that, right of course, So it was it

388
00:20:45,080 --> 00:20:47,760
Speaker 1: was a very different way to build a business as

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00:20:48,080 --> 00:20:50,199
Speaker 1: I think a lot of the ways that businesses are

390
00:20:50,200 --> 00:20:52,520
Speaker 1: built today. Right, So you were giving out, well, the

391
00:20:52,560 --> 00:20:54,520
Speaker 1: guy I think it's the guy who created Pirates Booty

392
00:20:54,640 --> 00:20:56,840
Speaker 1: years ago. I reached out to him and I think

393
00:20:56,960 --> 00:20:59,880
Speaker 1: he said, um, put put the product in the people's mouth.

394
00:21:00,240 --> 00:21:02,560
Speaker 1: We don't pay for advertisings. But so you were doing that.

395
00:21:02,640 --> 00:21:04,719
Speaker 1: So then what everybody online who felt like they were

396
00:21:04,760 --> 00:21:07,040
Speaker 1: part of a whole thing, which sounds amazing. You created

397
00:21:07,080 --> 00:21:09,919
Speaker 1: a uh you created a little culture. It sounds like

398
00:21:09,960 --> 00:21:12,639
Speaker 1: the brand had a culture from the beginning. Even just

399
00:21:12,680 --> 00:21:15,200
Speaker 1: giving out pea chips people online because they were cold

400
00:21:15,200 --> 00:21:17,280
Speaker 1: sounds is sweet and cute, and I get it, but

401
00:21:17,359 --> 00:21:19,560
Speaker 1: it's like, you know, it's called outside and you don't

402
00:21:19,600 --> 00:21:22,080
Speaker 1: want to stay you can't stay outside through the winter.

403
00:21:22,520 --> 00:21:24,840
Speaker 1: So it was when it started getting really cold and

404
00:21:24,880 --> 00:21:29,160
Speaker 1: we we that's when we started over the um cold season,

405
00:21:29,680 --> 00:21:32,520
Speaker 1: we started uh doing what we needed to do in

406
00:21:32,640 --> 00:21:35,800
Speaker 1: order to market the chips. We you know, we went

407
00:21:35,840 --> 00:21:38,960
Speaker 1: to trade shows. We went to UM, we we got

408
00:21:39,000 --> 00:21:42,480
Speaker 1: we developed. You know, I worked on the packaging and

409
00:21:44,320 --> 00:21:46,480
Speaker 1: got a bag, went put him in a bag and

410
00:21:46,560 --> 00:21:50,239
Speaker 1: got got a place to make them, and then just

411
00:21:50,359 --> 00:21:53,200
Speaker 1: walked into what was at the time bread and Circus.

412
00:21:53,240 --> 00:21:56,919
Speaker 1: It wasn't Whole Foods yet. And you know, Hi, I'm Stacy.

413
00:21:57,000 --> 00:21:59,360
Speaker 1: This is my chips, my bag and chips you want

414
00:21:59,359 --> 00:22:01,560
Speaker 1: to dry them? And how do I get into your store?

415
00:22:01,840 --> 00:22:04,520
Speaker 1: And yeah, and and a lot of times it's like

416
00:22:04,560 --> 00:22:06,080
Speaker 1: people like, oh, how did you do that? How did

417
00:22:06,080 --> 00:22:08,240
Speaker 1: you get into the storm? Like I just walked in

418
00:22:08,560 --> 00:22:11,080
Speaker 1: and how do I do this? And a lot of

419
00:22:11,080 --> 00:22:13,719
Speaker 1: times that is what it is, like that networking and

420
00:22:13,720 --> 00:22:17,440
Speaker 1: that just you gotta have that bravado to just move

421
00:22:17,560 --> 00:22:21,320
Speaker 1: it and do it and try it. Yeah, I like that.

422
00:22:21,800 --> 00:22:25,000
Speaker 1: How did you, um navigate the deal? How did you

423
00:22:25,040 --> 00:22:27,200
Speaker 1: know that you were doing the right thing? How did

424
00:22:27,200 --> 00:22:31,000
Speaker 1: you know not to stay in? How was your head exploding?

425
00:22:31,040 --> 00:22:33,600
Speaker 1: I mean, how did you navigate that? Just with professionals.

426
00:22:34,000 --> 00:22:37,000
Speaker 1: So when we were at a trade show, we were

427
00:22:37,040 --> 00:22:40,919
Speaker 1: approached um by you know, one of the global leaders,

428
00:22:41,800 --> 00:22:46,919
Speaker 1: and you know, we said, we're really not interested in

429
00:22:47,000 --> 00:22:54,080
Speaker 1: selling and um then when you know, and they said, well,

430
00:22:54,119 --> 00:22:55,879
Speaker 1: when you get to the point where you're selling fifty

431
00:22:55,880 --> 00:22:58,000
Speaker 1: million in sales, you're gonna have a lot more interest

432
00:22:58,520 --> 00:23:00,440
Speaker 1: and got a got at off. So we just want

433
00:23:00,480 --> 00:23:03,000
Speaker 1: to make sure that you know, you know us and

434
00:23:03,080 --> 00:23:07,359
Speaker 1: we know you and Satura Satura. Then last forward another

435
00:23:07,880 --> 00:23:10,880
Speaker 1: you know, almost a year later, we're at another trade show,

436
00:23:11,520 --> 00:23:15,600
Speaker 1: meet the same person again and we start kind of

437
00:23:15,640 --> 00:23:22,439
Speaker 1: having a conversation like being courted, I guess. And then

438
00:23:22,520 --> 00:23:28,000
Speaker 1: within ninety days we were contacted by like three more

439
00:23:29,200 --> 00:23:33,399
Speaker 1: and all of us sudden where you now have you know,

440
00:23:33,960 --> 00:23:39,080
Speaker 1: these global leaders in the food industry that are interested

441
00:23:39,119 --> 00:23:41,639
Speaker 1: in our brand. And that's when we said, you know,

442
00:23:42,000 --> 00:23:46,480
Speaker 1: maybe maybe we should consider it. And we got um.

443
00:23:46,520 --> 00:23:51,159
Speaker 1: We started interviewing investment bankers and you could tell instantly

444
00:23:51,200 --> 00:23:53,200
Speaker 1: when you came to the PA Chip factory. There was

445
00:23:53,240 --> 00:23:55,080
Speaker 1: a sign on the door that said no ties allowed,

446
00:23:55,840 --> 00:23:59,640
Speaker 1: and you could tell instantly with the people who walked in.

447
00:24:00,160 --> 00:24:02,280
Speaker 1: Or some people are down on the lobby and they're like, OK,

448
00:24:02,480 --> 00:24:04,080
Speaker 1: take off your die, take off your die, you know,

449
00:24:04,119 --> 00:24:07,080
Speaker 1: and they're like under it, and you know, all the like.

450
00:24:07,400 --> 00:24:11,639
Speaker 1: But we found a perfect match, you know, we found

451
00:24:11,880 --> 00:24:15,760
Speaker 1: um you know Hulahan Loki in Chicago, and this one

452
00:24:15,760 --> 00:24:20,560
Speaker 1: guy j Novak who just spoke our language and there

453
00:24:20,600 --> 00:24:23,920
Speaker 1: wasn't a bakery in the country that he hadn't been in,

454
00:24:24,520 --> 00:24:28,639
Speaker 1: and um, and he was willing to put skin in

455
00:24:28,680 --> 00:24:32,040
Speaker 1: the game with us. He was just that kind of

456
00:24:32,080 --> 00:24:35,760
Speaker 1: a guy. And you know, you you have to find believers,

457
00:24:36,680 --> 00:24:40,960
Speaker 1: and he was a believer. And so um. You know,

458
00:24:41,000 --> 00:24:43,480
Speaker 1: we got an investment banker, we got an accounting team,

459
00:24:43,760 --> 00:24:46,320
Speaker 1: we got a law firm, and so that when they

460
00:24:46,359 --> 00:24:49,479
Speaker 1: put it up basically put it up for sale. Well right,

461
00:24:49,600 --> 00:24:52,400
Speaker 1: most people don't realize that. Sometimes you just get approached

462
00:24:52,440 --> 00:24:55,760
Speaker 1: like I did um by being global. And I really

463
00:24:55,800 --> 00:24:59,640
Speaker 1: did not like my investment banker. We my partner brought

464
00:24:59,640 --> 00:25:03,120
Speaker 1: somebody I didn't know anything so fine. I didn't like him,

465
00:25:03,160 --> 00:25:05,359
Speaker 1: and I think he was courting the person who was

466
00:25:05,400 --> 00:25:07,840
Speaker 1: buying me to do other deals with them, and I

467
00:25:07,880 --> 00:25:10,800
Speaker 1: felt scummy and slimy. And we did a good deal.

468
00:25:10,880 --> 00:25:12,439
Speaker 1: The deal would have that I did then would have

469
00:25:12,440 --> 00:25:14,879
Speaker 1: been probably a billion dollars now based on the cases

470
00:25:14,920 --> 00:25:16,919
Speaker 1: that we did, because now it's more in to have

471
00:25:17,000 --> 00:25:20,040
Speaker 1: liquor brands. And we had done three hundred sixty cases

472
00:25:20,440 --> 00:25:23,240
Speaker 1: in a year and we would have done five hundred thousand.

473
00:25:23,240 --> 00:25:26,080
Speaker 1: We didn't have the supply, so that would be definitely

474
00:25:26,480 --> 00:25:29,159
Speaker 1: with bees in it now. But you know, it's funny

475
00:25:29,160 --> 00:25:33,600
Speaker 1: because our ce Okay, so she had worked for us

476
00:25:33,600 --> 00:25:37,760
Speaker 1: at the pea chip company. We got her from UM.

477
00:25:37,960 --> 00:25:41,280
Speaker 1: She was working for Quaker, Oh okay, and we got

478
00:25:41,280 --> 00:25:44,800
Speaker 1: her from Quaker. She wanted a small business experience. She

479
00:25:44,960 --> 00:25:47,240
Speaker 1: was one of those people that you know, court you know,

480
00:25:47,359 --> 00:25:48,919
Speaker 1: courted us for a long time and we, you know,

481
00:25:49,040 --> 00:25:50,879
Speaker 1: eventually we were like, we don't have the money to

482
00:25:50,960 --> 00:25:52,920
Speaker 1: hire you, and finally we we did get the money,

483
00:25:53,000 --> 00:25:57,440
Speaker 1: we did hire her. And then UM after the acquisition

484
00:25:58,040 --> 00:26:01,480
Speaker 1: because we were purchased by Pepsi who owns everything right

485
00:26:01,800 --> 00:26:04,560
Speaker 1: drop a Canna and Quaker and Friedo and all of those.

486
00:26:04,840 --> 00:26:08,320
Speaker 1: So we got acquired and then she ended up back

487
00:26:08,560 --> 00:26:12,280
Speaker 1: working for the company that we originally took her from,

488
00:26:12,320 --> 00:26:16,840
Speaker 1: and then she went to work for Jim Beam And

489
00:26:17,200 --> 00:26:20,080
Speaker 1: so she knows she is a huge fan of yours

490
00:26:20,520 --> 00:26:23,600
Speaker 1: and she met you once and she's like, she said, no,

491
00:26:23,720 --> 00:26:26,120
Speaker 1: I was. She was there during your acquisition and all

492
00:26:26,160 --> 00:26:31,560
Speaker 1: of that, and now she's back running people verst. That's amazing. Yeah,

493
00:26:31,600 --> 00:26:34,280
Speaker 1: so many people don't realize that soon as you get

494
00:26:34,280 --> 00:26:37,040
Speaker 1: tapped by one person, and there aren't as many people

495
00:26:37,040 --> 00:26:39,240
Speaker 1: in the liquor business to buy as there are in

496
00:26:39,280 --> 00:26:41,360
Speaker 1: the snack business to buy. I mean, you can be

497
00:26:41,480 --> 00:26:44,879
Speaker 1: bought by Unilever, Procter and Gamble any you know, Frito

498
00:26:44,960 --> 00:26:49,679
Speaker 1: Lay whoever. So, um, what sales were you doing? So anyway,

499
00:26:49,680 --> 00:26:51,000
Speaker 1: the point I'm trying to make to people at home

500
00:26:51,080 --> 00:26:53,680
Speaker 1: is that it can be like a proactive like, Hi,

501
00:26:53,880 --> 00:26:55,960
Speaker 1: we're for sale, like you're putting your house on the market,

502
00:26:56,000 --> 00:26:58,399
Speaker 1: which seems counterintuitive because to me it's sort of like,

503
00:26:58,400 --> 00:26:59,800
Speaker 1: oh wait, I want someone to knock on my door

504
00:26:59,840 --> 00:27:01,720
Speaker 1: and Hi, we want to buy you. You know, because

505
00:27:01,720 --> 00:27:03,119
Speaker 1: of all the press I get and because of the

506
00:27:03,119 --> 00:27:06,720
Speaker 1: shows I do, and I always wonder a if I

507
00:27:06,760 --> 00:27:08,880
Speaker 1: should ever sell, be if I should sell a piece.

508
00:27:08,920 --> 00:27:11,840
Speaker 1: I've talked to Mark Cuban about this. But see, you

509
00:27:11,920 --> 00:27:14,520
Speaker 1: kind of sometimes have to say, hi, we're we're open

510
00:27:14,560 --> 00:27:16,679
Speaker 1: for business. Even though you had people tap you, you

511
00:27:16,680 --> 00:27:19,000
Speaker 1: had to get organized to know what the hell are

512
00:27:19,000 --> 00:27:21,439
Speaker 1: you talking about? So how much in sales were you

513
00:27:21,480 --> 00:27:23,320
Speaker 1: doing when you had all these people tapping you on

514
00:27:23,359 --> 00:27:25,359
Speaker 1: the shoulder? And I wonder if that was also the

515
00:27:25,440 --> 00:27:28,360
Speaker 1: time like my situation where the time was different than

516
00:27:28,720 --> 00:27:31,840
Speaker 1: and now there's so many more snack companies than then,

517
00:27:31,920 --> 00:27:35,280
Speaker 1: or I'm just wondering about the landscape and what what

518
00:27:35,320 --> 00:27:38,280
Speaker 1: your sales were before people came. So we were at

519
00:27:38,320 --> 00:27:41,280
Speaker 1: about sixty or sixty five million in sales a year,

520
00:27:41,560 --> 00:27:47,560
Speaker 1: well okay, and um you and also knowing when to

521
00:27:47,600 --> 00:27:49,800
Speaker 1: hold them, went to fold them. You could have had

522
00:27:49,840 --> 00:27:51,840
Speaker 1: anything happened. You could have had a lawsuit happened. You

523
00:27:51,840 --> 00:27:53,280
Speaker 1: could have had a bad bag of chips, you could

524
00:27:53,280 --> 00:27:55,639
Speaker 1: have had bad press. Anything could happen. And now with

525
00:27:55,720 --> 00:27:59,520
Speaker 1: cancel culture, it's scary and you just you know, you

526
00:27:59,600 --> 00:28:03,080
Speaker 1: don't know. Pigs get fat and hogs get slartered. You

527
00:28:03,160 --> 00:28:05,320
Speaker 1: just don't know how far to go sometimes. And so

528
00:28:05,400 --> 00:28:09,560
Speaker 1: have you ever regretted selling? And have you ever regretted

529
00:28:09,600 --> 00:28:11,320
Speaker 1: not staying in a little bit when you see how

530
00:28:11,359 --> 00:28:12,600
Speaker 1: big the brand is. I don't know how big the

531
00:28:12,600 --> 00:28:15,000
Speaker 1: brand is now, I assume huge. So I did stay

532
00:28:15,040 --> 00:28:16,960
Speaker 1: for a while, but because it was part of the

533
00:28:16,960 --> 00:28:18,760
Speaker 1: deal that they put it into deal you had to stay,

534
00:28:18,840 --> 00:28:21,760
Speaker 1: not because you had another back end right right, There

535
00:28:21,800 --> 00:28:24,399
Speaker 1: was no additional buy out clause or you know, or

536
00:28:25,040 --> 00:28:28,520
Speaker 1: or thing like that. Um, and we had different offers

537
00:28:28,520 --> 00:28:30,760
Speaker 1: for different amounts of money, and and there was even

538
00:28:30,800 --> 00:28:33,720
Speaker 1: one that was more, but it did have clauses like that,

539
00:28:33,800 --> 00:28:35,800
Speaker 1: and we just didn't want that. And I have to

540
00:28:35,840 --> 00:28:39,120
Speaker 1: tell it, be honest, Bethany. It it was a time

541
00:28:39,600 --> 00:28:44,560
Speaker 1: where you know, I had twins, Like, yes, I planned

542
00:28:44,600 --> 00:28:48,040
Speaker 1: on having on you know, getting pregnant. I went to

543
00:28:48,840 --> 00:28:52,640
Speaker 1: uh Boston IVF, I got them. I picked out a donor.

544
00:28:52,960 --> 00:28:57,560
Speaker 1: I UM, I felt like I was financially and emotionally

545
00:28:57,640 --> 00:29:01,720
Speaker 1: ready to have a child and and UM went from

546
00:29:01,720 --> 00:29:04,560
Speaker 1: my ultrasound and and they're like, okay, here's a heartbeat

547
00:29:04,600 --> 00:29:06,520
Speaker 1: and and then they go like this and and here's

548
00:29:06,520 --> 00:29:09,840
Speaker 1: another one, and I almost you know, I started again

549
00:29:10,000 --> 00:29:12,959
Speaker 1: crying and like, oh my god, what am I gonna do?

550
00:29:13,040 --> 00:29:15,720
Speaker 1: Like I planned on having one child, not two children?

551
00:29:15,720 --> 00:29:17,920
Speaker 1: And I had an apartment in Boston and I had,

552
00:29:18,240 --> 00:29:23,680
Speaker 1: um no parking ten pound dog to twins on the way,

553
00:29:23,800 --> 00:29:25,880
Speaker 1: I was like, what the funk am I gonna do?

554
00:29:26,240 --> 00:29:27,880
Speaker 1: You know, you wanted to get off the ride a

555
00:29:27,920 --> 00:29:29,720
Speaker 1: little bit, didn't you want to get off? I mean

556
00:29:29,760 --> 00:29:31,240
Speaker 1: I feel that sometimes you want to get off the

557
00:29:31,240 --> 00:29:33,959
Speaker 1: goddamn ride for a minute, I was, you know, and

558
00:29:33,960 --> 00:29:36,960
Speaker 1: then and I had the company until they were three

559
00:29:36,640 --> 00:29:40,280
Speaker 1: r that's still very like young that Still it was

560
00:29:40,320 --> 00:29:43,680
Speaker 1: a lot. I mean I had help at that point. Um,

561
00:29:43,720 --> 00:29:45,880
Speaker 1: you know, I did have someone helping me with the

562
00:29:45,960 --> 00:29:48,720
Speaker 1: kids and bringing him over every day. But you know,

563
00:29:48,840 --> 00:29:51,440
Speaker 1: it was it was just a tremendous It was a lot.

564
00:29:52,040 --> 00:29:55,360
Speaker 1: And um, at the same time, you know, Mark had

565
00:29:55,400 --> 00:29:57,840
Speaker 1: never had the opportunity to do as much traveling as

566
00:29:57,840 --> 00:29:59,640
Speaker 1: he wanted to do. I think he was ready to

567
00:29:59,720 --> 00:30:02,640
Speaker 1: check out. And I was being torn in so many

568
00:30:02,680 --> 00:30:05,560
Speaker 1: directions and we that's why we were like, you know what,

569
00:30:05,720 --> 00:30:07,200
Speaker 1: that's when we sat down, we were like, you know,

570
00:30:07,280 --> 00:30:09,320
Speaker 1: I think it's I think we're dying. Wow. And then

571
00:30:09,400 --> 00:30:11,440
Speaker 1: nine years though for everybody, that's you know, my my

572
00:30:11,560 --> 00:30:13,720
Speaker 1: Skinny Girl has been around the whole brand. I own

573
00:30:14,200 --> 00:30:16,760
Speaker 1: the brand besides the cocktails, and I'm going back into

574
00:30:16,800 --> 00:30:21,400
Speaker 1: wine and Forever Young my new brand. But it's been

575
00:30:21,400 --> 00:30:24,080
Speaker 1: around for over a decade. And so you're talking about

576
00:30:24,200 --> 00:30:26,200
Speaker 1: nine years, that's a long you know, that's a lot

577
00:30:26,280 --> 00:30:28,400
Speaker 1: of Peter chips, a lot of sandwich, is a lot

578
00:30:28,400 --> 00:30:31,760
Speaker 1: of hard work, and do you feel like it's totally earned,

579
00:30:32,040 --> 00:30:34,640
Speaker 1: or do you feel like you overshot the mark, Like

580
00:30:34,640 --> 00:30:37,000
Speaker 1: do you feel like, wow, we got lucky you know?

581
00:30:37,360 --> 00:30:40,440
Speaker 1: Or lucky? How much lucky? How much smart? You know? Yeah?

582
00:30:40,520 --> 00:30:47,800
Speaker 1: So um, certainly um timing was right. Um, but I

583
00:30:47,840 --> 00:30:52,120
Speaker 1: do get a little uh. It does kind of well

584
00:30:52,200 --> 00:30:53,760
Speaker 1: for life of a better way to say it, It

585
00:30:53,800 --> 00:30:56,120
Speaker 1: does go up my ask sideways when people say, oh,

586
00:30:56,200 --> 00:31:00,680
Speaker 1: she got lucky, because they just don't understand, like all

587
00:31:00,680 --> 00:31:02,840
Speaker 1: of those little decisions that you have to make on

588
00:31:02,880 --> 00:31:05,480
Speaker 1: a day to day basis that go into the business

589
00:31:05,640 --> 00:31:19,560
Speaker 1: that you have to make correctly, right right by the way,

590
00:31:19,720 --> 00:31:21,920
Speaker 1: that that's the best thing you've said all day. I

591
00:31:21,960 --> 00:31:23,160
Speaker 1: had a girl who used to say to me, it's

592
00:31:23,160 --> 00:31:24,880
Speaker 1: funny because I was in a relationship with someone who

593
00:31:24,920 --> 00:31:26,360
Speaker 1: said to me, it's the only person my whole life

594
00:31:26,360 --> 00:31:28,720
Speaker 1: who has ever said you got lucky. And I wanted

595
00:31:28,720 --> 00:31:30,680
Speaker 1: to punch him in the face because I was like,

596
00:31:31,480 --> 00:31:33,200
Speaker 1: You're the fucking only person who's ever said this to me.

597
00:31:33,360 --> 00:31:35,880
Speaker 1: There's nothing about the ship that's luck. This is all intention.

598
00:31:36,360 --> 00:31:39,320
Speaker 1: And this girl that I know said to me, you

599
00:31:39,400 --> 00:31:42,200
Speaker 1: make all the right moves. Now, obviously maybe I don't

600
00:31:42,240 --> 00:31:44,520
Speaker 1: make all the right moves. But I'm so I'm playing

601
00:31:44,600 --> 00:31:47,160
Speaker 1: chess at all times, always making a decision, and if

602
00:31:47,240 --> 00:31:49,960
Speaker 1: that one goes wrong, you find that piece, you walking back,

603
00:31:50,240 --> 00:31:54,800
Speaker 1: you navigate it, you massage it. It's all very intentional.

604
00:31:55,520 --> 00:31:58,360
Speaker 1: And that's the difference. I mean, we almost had the

605
00:31:58,880 --> 00:32:00,960
Speaker 1: so all that goes in to you know, all that

606
00:32:01,000 --> 00:32:04,000
Speaker 1: goes into selling a company, right, and then it could

607
00:32:04,040 --> 00:32:06,640
Speaker 1: almost not happen every time. How long did it take?

608
00:32:06,640 --> 00:32:08,520
Speaker 1: A million dollars in legal and almost a year or something?

609
00:32:08,520 --> 00:32:10,920
Speaker 1: How long gonna take? It? Took a long time. In

610
00:32:10,960 --> 00:32:14,240
Speaker 1: the first sale world, it was fast, but in our

611
00:32:14,280 --> 00:32:16,200
Speaker 1: world it was not fast. You know, we kind of

612
00:32:16,200 --> 00:32:19,120
Speaker 1: made it happen in less than a year, but it

613
00:32:19,240 --> 00:32:21,920
Speaker 1: was I think eight or nine months. But think about that, people.

614
00:32:22,440 --> 00:32:24,960
Speaker 1: Mine was a million dollars in legal. And the day

615
00:32:25,000 --> 00:32:27,080
Speaker 1: before I looked at my partner, which I'll never forget,

616
00:32:27,120 --> 00:32:28,440
Speaker 1: I said to him, I don't know if I want

617
00:32:28,440 --> 00:32:29,800
Speaker 1: to do this. I don't know if I want to

618
00:32:29,800 --> 00:32:31,560
Speaker 1: do this. It's like breaking up a someone having a baby,

619
00:32:31,560 --> 00:32:33,800
Speaker 1: not having a baby. He literally and he goes all right,

620
00:32:33,840 --> 00:32:35,480
Speaker 1: So we won't do it. A million dollars in legal,

621
00:32:35,520 --> 00:32:37,520
Speaker 1: we owed the money and We almost didn't do it

622
00:32:37,520 --> 00:32:39,200
Speaker 1: because I got emotional. So the point is, the way

623
00:32:39,200 --> 00:32:41,200
Speaker 1: you carve out every single thing it's ever gonna happen

624
00:32:41,320 --> 00:32:44,640
Speaker 1: is intentional. Even if you don't know contracts, you might

625
00:32:44,720 --> 00:32:48,440
Speaker 1: know concepts. So, Bethany, we had signed that purchase and

626
00:32:48,520 --> 00:32:52,160
Speaker 1: sale right sell the company, and then we had a

627
00:32:52,200 --> 00:32:55,840
Speaker 1: five alarm fire, like literally a five alarm fire literally,

628
00:32:57,160 --> 00:32:59,760
Speaker 1: you know. We had a three thousand square foot facility

629
00:33:00,880 --> 00:33:04,320
Speaker 1: and some Peter bread came off the line and went

630
00:33:04,400 --> 00:33:08,440
Speaker 1: up on this cooling conveyor and it and the bread

631
00:33:08,520 --> 00:33:10,640
Speaker 1: was caught on fire as it came off the line.

632
00:33:10,640 --> 00:33:12,720
Speaker 1: Then the conveyor caught on fire. And then it went

633
00:33:12,800 --> 00:33:15,720
Speaker 1: like on the cooling comyre like a Christmas tree, burnt

634
00:33:15,800 --> 00:33:18,760
Speaker 1: right through the room. People are in there scattering. There's

635
00:33:18,760 --> 00:33:21,000
Speaker 1: a good guy up on a forklift trying to fight

636
00:33:21,040 --> 00:33:23,800
Speaker 1: a fire, and I mean you, oh my god. And

637
00:33:24,000 --> 00:33:27,240
Speaker 1: here we had signed the deal and so that whole

638
00:33:27,280 --> 00:33:30,440
Speaker 1: thing could have fallen apart at that point, and you know,

639
00:33:30,520 --> 00:33:33,320
Speaker 1: and um, I think at the time Mark was away

640
00:33:33,360 --> 00:33:34,880
Speaker 1: and we were like, you better come home. My brother

641
00:33:34,920 --> 00:33:36,840
Speaker 1: was what you better come home. I'm standing in the

642
00:33:36,880 --> 00:33:40,240
Speaker 1: parking lot. The firefighter gave me like those big boot

643
00:33:40,280 --> 00:33:44,800
Speaker 1: galoshes and I'm standing there in the water. I think

644
00:33:44,840 --> 00:33:47,280
Speaker 1: I was in shock. I think I was really in shock.

645
00:33:47,400 --> 00:33:49,680
Speaker 1: I was freezing, I was shivering my boots and water

646
00:33:49,720 --> 00:33:52,560
Speaker 1: and I'm looking around and you know what. And then

647
00:33:52,600 --> 00:33:55,920
Speaker 1: people started to show up, people who worked in the factory,

648
00:33:56,400 --> 00:33:59,000
Speaker 1: the woman I told you about. They all kind of

649
00:34:00,600 --> 00:34:05,440
Speaker 1: came and they were like, will rebuild it. Wow, We're

650
00:34:05,440 --> 00:34:08,000
Speaker 1: gonna get it. And then I get a call, a

651
00:34:08,120 --> 00:34:10,480
Speaker 1: phone call, like I didn't even have a chance. I

652
00:34:10,520 --> 00:34:13,080
Speaker 1: get a phone I'm almost crying now right. I get

653
00:34:13,120 --> 00:34:18,520
Speaker 1: a phone call from um Irene Rosenfeld, who was at

654
00:34:18,520 --> 00:34:21,839
Speaker 1: the time running Freedo. Now she runs Draft. I get

655
00:34:21,840 --> 00:34:25,719
Speaker 1: a call from Irene and she says, anything you want

656
00:34:25,719 --> 00:34:27,439
Speaker 1: to tell me? I like, think she got you set

657
00:34:27,440 --> 00:34:30,399
Speaker 1: your business on fire, Like I'm literally in the park

658
00:34:30,440 --> 00:34:32,960
Speaker 1: a lot as they put out this fire. And I

659
00:34:33,000 --> 00:34:36,360
Speaker 1: don't know how she knew, but she's like, anything you

660
00:34:36,400 --> 00:34:39,359
Speaker 1: want to tell me about and I was just like,

661
00:34:39,880 --> 00:34:43,520
Speaker 1: we will, will rebuild it. And then and then my

662
00:34:43,560 --> 00:34:47,040
Speaker 1: brother came and he's like, you know and and she's like,

663
00:34:47,120 --> 00:34:49,080
Speaker 1: I think, I think I need to come and see

664
00:34:49,120 --> 00:34:51,839
Speaker 1: it for myself. And I mean and and really like

665
00:34:51,880 --> 00:34:55,879
Speaker 1: I made like the factory was gone. You know, we

666
00:34:55,920 --> 00:34:58,680
Speaker 1: had a good brand, but we kind of burnt down

667
00:34:58,760 --> 00:35:00,760
Speaker 1: the factory in the middle of the failed the company.

668
00:35:00,920 --> 00:35:04,160
Speaker 1: That's insane. So and what wasn't smoked it what it

669
00:35:04,239 --> 00:35:07,040
Speaker 1: wasn't like damage from the fire was like water and

670
00:35:07,080 --> 00:35:09,480
Speaker 1: smoke and and all of this and we still have

671
00:35:09,719 --> 00:35:12,680
Speaker 1: a company to run and we have to produce fill

672
00:35:12,800 --> 00:35:15,360
Speaker 1: orders now well that yeah, so yeah, it was a

673
00:35:15,400 --> 00:35:17,120
Speaker 1: long time. But you know what, that's when all of

674
00:35:17,160 --> 00:35:20,480
Speaker 1: your networking and people kind of came together and um,

675
00:35:20,520 --> 00:35:22,440
Speaker 1: they came up. They saw it. We cleaned up as

676
00:35:22,480 --> 00:35:24,520
Speaker 1: best we could. They saw the factory, they saw how

677
00:35:24,640 --> 00:35:27,279
Speaker 1: you know, we kind of blocked off half of it.

678
00:35:27,400 --> 00:35:31,319
Speaker 1: The Randolph firefighters were excellent and coming, and you know,

679
00:35:31,360 --> 00:35:34,440
Speaker 1: the health department blocked off part of it. We rebuilt

680
00:35:34,480 --> 00:35:36,760
Speaker 1: on the other side of it and with like within

681
00:35:36,880 --> 00:35:41,719
Speaker 1: like we were supposed to close in December beginning of December,

682
00:35:42,080 --> 00:35:45,319
Speaker 1: and we ended up closing in January. The following year.

683
00:35:45,320 --> 00:35:47,360
Speaker 1: It was like um, four or six weeks later or

684
00:35:47,400 --> 00:35:51,440
Speaker 1: something that, uh, we rebuilt the factory. And I remember

685
00:35:51,480 --> 00:35:54,400
Speaker 1: my brother and and you know, some of the engineers

686
00:35:54,400 --> 00:35:57,520
Speaker 1: from Freedom they go, we we've had fires too, we

687
00:35:58,320 --> 00:36:02,480
Speaker 1: know what it's like. And we're and so they really

688
00:36:02,520 --> 00:36:04,960
Speaker 1: were purchasing the brand that the factory still there, and

689
00:36:05,000 --> 00:36:08,200
Speaker 1: we did rebuild it, and they never believed that we

690
00:36:08,239 --> 00:36:11,960
Speaker 1: would get it done in a month. Not only a month,

691
00:36:12,000 --> 00:36:14,920
Speaker 1: but it was Christmas and trying to get plumbers and

692
00:36:14,960 --> 00:36:18,480
Speaker 1: electricians and you know, people are off on vacation and stuff.

693
00:36:18,719 --> 00:36:21,359
Speaker 1: So but we took that month and we all and

694
00:36:21,440 --> 00:36:23,920
Speaker 1: we got the factory rebuilt. And my brother was saying

695
00:36:23,960 --> 00:36:26,279
Speaker 1: to them, you know, not only well, look at the

696
00:36:26,320 --> 00:36:29,080
Speaker 1: bright side, not only are going to have a factory,

697
00:36:29,080 --> 00:36:32,239
Speaker 1: you're gonna have a brand new factory. No, not only that,

698
00:36:32,360 --> 00:36:35,280
Speaker 1: look who you invested in what we could do. And

699
00:36:35,280 --> 00:36:37,680
Speaker 1: and then you know, we had um, you know, luckily

700
00:36:37,719 --> 00:36:40,799
Speaker 1: we had business interruption insurance. So the insurance company was

701
00:36:40,840 --> 00:36:42,680
Speaker 1: on board. We got to get these people back up

702
00:36:42,680 --> 00:36:45,719
Speaker 1: and running balls to the walls as fast as we can.

703
00:36:46,600 --> 00:36:49,440
Speaker 1: And yeah, and so we did. We built him a

704
00:36:49,440 --> 00:36:52,040
Speaker 1: new factory, and they were they said they came back

705
00:36:52,080 --> 00:36:54,120
Speaker 1: in and and you know, they could have backed out

706
00:36:54,120 --> 00:36:56,600
Speaker 1: at the deal at that time, and they came they didn't,

707
00:36:57,000 --> 00:36:59,759
Speaker 1: and they came back in and they said Wow, we're impressed.

708
00:37:00,000 --> 00:37:02,520
Speaker 1: Oh you were saying it wasn't signed yet. It was

709
00:37:02,560 --> 00:37:04,320
Speaker 1: in between the time that you have an agreement. But

710
00:37:04,400 --> 00:37:06,280
Speaker 1: the papers app you didn't do that. Ten thou papers

711
00:37:06,280 --> 00:37:09,799
Speaker 1: in the lawyer's office. That's the interesting part of the story. Wow. Wow,

712
00:37:10,840 --> 00:37:15,840
Speaker 1: it's called it's called a MAC, a material adverse clause

713
00:37:15,920 --> 00:37:20,080
Speaker 1: or I don't know, something like that. That's basically anything

714
00:37:20,200 --> 00:37:23,000
Speaker 1: sort of like a tornado or fired. You know, we've

715
00:37:23,040 --> 00:37:25,879
Speaker 1: never had a MAC, the lawyer said. And then I'm like,

716
00:37:26,400 --> 00:37:28,279
Speaker 1: I'm like, oh my god. So it gives them the

717
00:37:28,280 --> 00:37:30,600
Speaker 1: opportunity at that point they could have backed out right. Well,

718
00:37:30,640 --> 00:37:32,800
Speaker 1: that's what I was saying to you about when pigs

719
00:37:32,800 --> 00:37:35,000
Speaker 1: get fat and hogs gets slaughtered, anything can happen. So

720
00:37:35,120 --> 00:37:36,560
Speaker 1: sometimes you have to know when to hold him went

721
00:37:36,640 --> 00:37:38,960
Speaker 1: to fold them. Uh So, so I was gonna say,

722
00:37:39,000 --> 00:37:41,239
Speaker 1: you have a you have a very interesting story. And

723
00:37:41,280 --> 00:37:44,759
Speaker 1: I'm sure that my audience doesn't know any of it

724
00:37:44,800 --> 00:37:46,480
Speaker 1: because I don't know any of it. I know one

725
00:37:46,560 --> 00:37:49,759
Speaker 1: little line and I wasn't even right. Um. So it's

726
00:37:49,760 --> 00:37:52,280
Speaker 1: gonna help a lot of people because you're a single

727
00:37:52,320 --> 00:37:56,880
Speaker 1: mom two IVF kids, and you were counting your change

728
00:37:56,920 --> 00:38:01,040
Speaker 1: for your laundry and here you are, successful woman, going

729
00:38:01,080 --> 00:38:03,200
Speaker 1: back in with a new another business, working as hard

730
00:38:03,239 --> 00:38:05,000
Speaker 1: as you did before. I assume because now you're not

731
00:38:05,080 --> 00:38:08,360
Speaker 1: raising kids the same way. Uh. And I'm impressed. I

732
00:38:08,400 --> 00:38:10,480
Speaker 1: think it's great and it's a great like you're a

733
00:38:10,480 --> 00:38:14,200
Speaker 1: great role model for other people. Well, I have to

734
00:38:14,320 --> 00:38:16,279
Speaker 1: I have to ask you this, so you know, and

735
00:38:16,360 --> 00:38:19,000
Speaker 1: I know that you've put out books and stuff like that, right,

736
00:38:19,040 --> 00:38:21,480
Speaker 1: So they so I was working with a publisher. They

737
00:38:21,520 --> 00:38:25,520
Speaker 1: asked me, you know, to write a book, and um,

738
00:38:25,560 --> 00:38:27,160
Speaker 1: I didn't end up doing it because I only have

739
00:38:27,200 --> 00:38:30,319
Speaker 1: another year left with my kids before they go off

740
00:38:30,360 --> 00:38:33,480
Speaker 1: to college with my twins, my twin girls. And one

741
00:38:33,520 --> 00:38:36,319
Speaker 1: of the reasons why we didn't do the book was

742
00:38:36,400 --> 00:38:41,520
Speaker 1: because I don't have enough followers. I'm like, they're not like,

743
00:38:41,719 --> 00:38:43,799
Speaker 1: they're like, it's so much easier to write a book.

744
00:38:43,840 --> 00:38:47,080
Speaker 1: I guess if you have a kazilion followers then I

745
00:38:47,160 --> 00:38:51,359
Speaker 1: literally just started my Instagram not that long ago, and

746
00:38:51,400 --> 00:38:53,160
Speaker 1: they're like, well, why don't you wait until you build

747
00:38:53,239 --> 00:38:55,359
Speaker 1: up some of your social media presence in this net?

748
00:38:55,680 --> 00:38:57,720
Speaker 1: And I'm kind of like, you know, this whole social

749
00:38:57,719 --> 00:38:59,239
Speaker 1: media thing. I mean, I'd love to talk to you

750
00:38:59,239 --> 00:39:02,399
Speaker 1: about it sometimes, No, it could. It sucks. I hate

751
00:39:02,400 --> 00:39:04,360
Speaker 1: it more than anything. It's like a It's like a

752
00:39:04,400 --> 00:39:06,360
Speaker 1: blessing and a curse. You know. I don't want to

753
00:39:06,360 --> 00:39:09,600
Speaker 1: expose myself personally all out there. But at the same time,

754
00:39:09,600 --> 00:39:12,040
Speaker 1: if I don't suppose myself personally all out there, then

755
00:39:12,080 --> 00:39:13,840
Speaker 1: how am I going to get more than my thousand

756
00:39:14,320 --> 00:39:16,080
Speaker 1: I hate it more than anything, Just so you know,

757
00:39:16,160 --> 00:39:17,880
Speaker 1: I really do. I hate it. I'm getting better at

758
00:39:17,880 --> 00:39:19,600
Speaker 1: it because I pay some attention to and you obviously

759
00:39:19,600 --> 00:39:21,440
Speaker 1: have to hire people just like you're making Peter Ships

760
00:39:21,440 --> 00:39:22,920
Speaker 1: to help you with it. But it has to be

761
00:39:22,960 --> 00:39:25,000
Speaker 1: true to who you are. It sounds like you're passionate

762
00:39:25,000 --> 00:39:28,920
Speaker 1: about building be Bold. So my in my instinct is

763
00:39:28,920 --> 00:39:30,800
Speaker 1: that your book should be called be Bold and you

764
00:39:30,800 --> 00:39:34,480
Speaker 1: should really be building that as the platform versus necessarily

765
00:39:34,520 --> 00:39:37,480
Speaker 1: you can't build both at the same time. So I

766
00:39:37,520 --> 00:39:41,440
Speaker 1: think a book be Bold by Stacy Madison, and you're

767
00:39:41,480 --> 00:39:43,439
Speaker 1: building that brand, it just would be hard to build

768
00:39:43,440 --> 00:39:45,239
Speaker 1: your own social and that and you're trying to build

769
00:39:45,280 --> 00:39:48,000
Speaker 1: that as a business anyway, So hire you know, the

770
00:39:48,080 --> 00:39:50,440
Speaker 1: right person to help you build that social and then

771
00:39:50,480 --> 00:39:52,880
Speaker 1: write the book with that brand. I think would be

772
00:39:52,880 --> 00:39:54,640
Speaker 1: like if you would write it, if you started kind

773
00:39:54,760 --> 00:39:57,480
Speaker 1: bar day to write a book called be Kind. You

774
00:39:57,520 --> 00:39:59,640
Speaker 1: know what I'm saying about the about the building of

775
00:39:59,640 --> 00:40:01,480
Speaker 1: a brand end you know, because what you did with

776
00:40:01,520 --> 00:40:05,680
Speaker 1: Stacy's Peeda chips was b bolts. You're accomplishing many different

777
00:40:05,680 --> 00:40:07,839
Speaker 1: things at the same time. But if you want, I

778
00:40:07,880 --> 00:40:11,480
Speaker 1: have a marketplace and we started like a month and

779
00:40:11,520 --> 00:40:13,600
Speaker 1: a half ago and we're ready just because of my

780
00:40:13,680 --> 00:40:18,680
Speaker 1: juice cleansing got eight thousand hits on one thing, and

781
00:40:19,120 --> 00:40:22,399
Speaker 1: you could contribute. We have be partners, so we could

782
00:40:22,400 --> 00:40:24,640
Speaker 1: have you be a partner and build up your phone

783
00:40:24,680 --> 00:40:27,080
Speaker 1: because we promote these people on social So it's great

784
00:40:27,120 --> 00:40:28,960
Speaker 1: for you. Thank you, and I hear your and so

785
00:40:29,080 --> 00:40:32,120
Speaker 1: now you're in Massachusetts, so that's awesome and I can

786
00:40:32,160 --> 00:40:34,080
Speaker 1: help you with the book stuff. But yeah, build up

787
00:40:34,120 --> 00:40:37,200
Speaker 1: to you know. But everything isn't about social media. It's

788
00:40:37,200 --> 00:40:39,200
Speaker 1: almost canceling itself. Out There are people that have thirty

789
00:40:39,239 --> 00:40:43,439
Speaker 1: million followers on TikTok that you know, not everyone cares

790
00:40:43,440 --> 00:40:45,480
Speaker 1: about in every other space. To be honest with like,

791
00:40:45,560 --> 00:40:47,759
Speaker 1: so some of it's bullshit. Something will happen to me

792
00:40:47,800 --> 00:40:50,080
Speaker 1: on Twitter. I'll think I've been canceled, and I'll be

793
00:40:50,080 --> 00:40:51,719
Speaker 1: in the mainstream space and nobody even knows what the

794
00:40:51,719 --> 00:40:56,120
Speaker 1: hell happened. So you know, yes, social media is hugely important.

795
00:40:56,120 --> 00:40:58,040
Speaker 1: We all get it. But it's like there are people

796
00:40:58,440 --> 00:41:02,319
Speaker 1: way less successful than me, way um that have way

797
00:41:02,360 --> 00:41:05,120
Speaker 1: more followers than me. So whatever that means, I should

798
00:41:05,120 --> 00:41:07,359
Speaker 1: have way more followers, But I don't have time to

799
00:41:07,360 --> 00:41:11,040
Speaker 1: take fung bikini pictures all day and we're running a business,

800
00:41:11,200 --> 00:41:12,680
Speaker 1: you know what I mean. I could go outside, but

801
00:41:12,800 --> 00:41:14,440
Speaker 1: the task was on my titties and take pictures and

802
00:41:14,440 --> 00:41:16,920
Speaker 1: get some followers, but I gotta run this goddamn business.

803
00:41:17,560 --> 00:41:22,360
Speaker 1: So I just think you're amazing, awesome, Thanks Stacy, have

804
00:41:22,400 --> 00:41:31,359
Speaker 1: a great day, all right, thank you. Bye. So that

805
00:41:31,440 --> 00:41:36,440
Speaker 1: was Stacy Madison, the founder of Stacy's Peter Chips. That

806
00:41:36,600 --> 00:41:40,080
Speaker 1: was very different and interesting because truthfully, if I met

807
00:41:40,120 --> 00:41:45,880
Speaker 1: her at a coffee shop or at a spin class,

808
00:41:46,239 --> 00:41:49,040
Speaker 1: just in a shop, I would just think she was

809
00:41:49,080 --> 00:41:53,360
Speaker 1: sort of just like a cool, pretty, uh down to

810
00:41:53,440 --> 00:41:58,040
Speaker 1: earth mom, like suburban mom. This suburban mom sold her

811
00:41:58,560 --> 00:42:02,719
Speaker 1: Peana chip company, which was left over Peter bread from

812
00:42:02,719 --> 00:42:06,880
Speaker 1: a sandwich cart, for two hundred fifty million dollars in

813
00:42:06,960 --> 00:42:09,960
Speaker 1: two thousand and six. That was fifteen years ago. Okay

814
00:42:10,160 --> 00:42:12,080
Speaker 1: that I'm not great at this, but that would probably

815
00:42:12,080 --> 00:42:15,719
Speaker 1: be three fifty four or five million dollars. You know, no,

816
00:42:15,840 --> 00:42:18,120
Speaker 1: not that much, but it would be a lot more now.

817
00:42:18,239 --> 00:42:23,720
Speaker 1: So good for her great wisdom advice. It was different.

818
00:42:23,800 --> 00:42:25,799
Speaker 1: It's just good for you with your mom and you're

819
00:42:25,880 --> 00:42:28,200
Speaker 1: just your home, and you just think you couldn't be you.

820
00:42:28,719 --> 00:42:31,200
Speaker 1: You're not put enough. They're not smart enough. You don't

821
00:42:31,200 --> 00:42:33,400
Speaker 1: know enough of that business. You don't know enough about contracts.

822
00:42:33,440 --> 00:42:35,240
Speaker 1: You didn't go to college, you didn't go to business school.

823
00:42:35,520 --> 00:42:39,120
Speaker 1: Who cares. She came together with her family and she

824
00:42:39,280 --> 00:42:42,440
Speaker 1: provided good ingredients. She was passionate about it. She started

825
00:42:42,440 --> 00:42:45,719
Speaker 1: from the bottom um she had a degree, and yet

826
00:42:45,760 --> 00:42:47,839
Speaker 1: she really started from the bottom like me. I used

827
00:42:47,880 --> 00:42:51,120
Speaker 1: to slept. I used to stay have twenty four hours

828
00:42:51,120 --> 00:42:53,560
Speaker 1: in a row and deliver cookies in my five hundred

829
00:42:53,640 --> 00:42:59,000
Speaker 1: dollar Bronco with a cracked windshield, and I was exhausted.

830
00:42:59,040 --> 00:43:00,919
Speaker 1: Then I would do it every week over and over again.

831
00:43:01,000 --> 00:43:04,279
Speaker 1: I remember, like it was yesterday. Was exhausting. But you know,

832
00:43:04,760 --> 00:43:07,600
Speaker 1: people who were successful really started off working hard. So

833
00:43:07,640 --> 00:43:11,960
Speaker 1: this is a mom who was passionate and just made

834
00:43:12,000 --> 00:43:16,759
Speaker 1: it happen with decisions, hard work, passion, driving determination, great conversation,

835
00:43:16,840 --> 00:43:20,239
Speaker 1: great inspiration that you are a mom and no, I'm

836
00:43:20,280 --> 00:43:22,680
Speaker 1: just wanting to be a business person because you probably

837
00:43:22,680 --> 00:43:30,879
Speaker 1: already are a business person. Just b is hosted an

838
00:43:30,880 --> 00:43:34,279
Speaker 1: executive produced by me, Bethany Frankel. Just Be as a

839
00:43:34,280 --> 00:43:38,799
Speaker 1: production of Be Real Productions and I Heart Radio. Our

840
00:43:38,840 --> 00:43:42,200
Speaker 1: Managing producer is Fiona Smith, and our producer is Stephanie Sender.

841
00:43:42,480 --> 00:43:45,799
Speaker 1: Our EP is Morgan Levoy. To catch more moments from

842
00:43:45,800 --> 00:43:48,040
Speaker 1: the show, follow us on Instagram at Just Be with

843
00:43:48,120 --> 00:43:54,279
Speaker 1: Bethany