1
00:00:00,160 --> 00:00:02,240
Speaker 1: Let's talk about Patti LaBelle. If you know Pie, then

2
00:00:02,279 --> 00:00:04,480
Speaker 1: you know Patty's Good Life. It was founded by the

3
00:00:04,519 --> 00:00:07,960
Speaker 1: godmother of soul, Patti LaBelle, the soprano from Southwest Philly.

4
00:00:08,400 --> 00:00:11,240
Speaker 1: Still singing, still touring, but she's now developed a pretty

5
00:00:11,320 --> 00:00:14,000
Speaker 1: large food business. It started as a small line of

6
00:00:14,040 --> 00:00:16,720
Speaker 1: hot sauces fifteen years ago and has now turned into

7
00:00:16,760 --> 00:00:20,520
Speaker 1: a multi million dollar comfort food brand, offering everything from

8
00:00:20,520 --> 00:00:23,040
Speaker 1: pies to chicken to mac and cheese. I was able

9
00:00:23,079 --> 00:00:25,040
Speaker 1: to sit down with her a little while ago to

10
00:00:25,079 --> 00:00:27,880
Speaker 1: discuss how she got the inspiration for the recipes.

11
00:00:27,920 --> 00:00:28,880
Speaker 2: Let's sick a listen.

12
00:00:29,840 --> 00:00:33,680
Speaker 3: From my mother and father recipes and me and my

13
00:00:33,760 --> 00:00:37,879
Speaker 3: partners Charles and my son Zori and Alex. They did

14
00:00:37,920 --> 00:00:42,360
Speaker 3: all the leg work and went into places promoting my food,

15
00:00:42,720 --> 00:00:44,959
Speaker 3: and they got a lot of yeses. Sometimes you get

16
00:00:45,000 --> 00:00:47,680
Speaker 3: all nose. We've got a few nose, but then the

17
00:00:47,800 --> 00:00:49,560
Speaker 3: yes is outweigh the nose.

18
00:00:50,560 --> 00:00:50,840
Speaker 4: Yeah.

19
00:00:51,000 --> 00:00:53,280
Speaker 1: Were you surprised by the reception to it, not just

20
00:00:53,400 --> 00:00:55,520
Speaker 1: in terms of the stores it picked it up, but

21
00:00:55,600 --> 00:00:57,480
Speaker 1: really the actual customers who ended up buying it.

22
00:00:57,800 --> 00:01:01,800
Speaker 4: I was very surprised because I've always cooked.

23
00:01:01,520 --> 00:01:04,800
Speaker 3: And that's why my partners they all ate my food

24
00:01:04,840 --> 00:01:06,560
Speaker 3: back in the day and said, this should be in

25
00:01:06,640 --> 00:01:09,320
Speaker 3: the market, This should be somewhere so people can purchase it,

26
00:01:09,440 --> 00:01:11,479
Speaker 3: so they can get the goodness that they've been getting

27
00:01:11,920 --> 00:01:14,600
Speaker 3: all their lives. So when it did as well as

28
00:01:14,640 --> 00:01:19,560
Speaker 3: it did, our shock, our shock. But I shouldn't have

29
00:01:19,560 --> 00:01:21,920
Speaker 3: been because I knew it was great food, and I

30
00:01:22,040 --> 00:01:24,720
Speaker 3: knew from my heart I don't put out anything that's

31
00:01:25,240 --> 00:01:30,080
Speaker 3: less perfect. So I was surprised, with happy, happily surprised.

32
00:01:30,120 --> 00:01:32,160
Speaker 1: Yes, you mentioned how you wanted to make sure that

33
00:01:32,200 --> 00:01:33,400
Speaker 1: it was also affordable.

34
00:01:33,440 --> 00:01:34,920
Speaker 2: Talk about that decision process.

35
00:01:34,959 --> 00:01:37,480
Speaker 1: I mean I would give given your celebrity, given the

36
00:01:37,560 --> 00:01:40,279
Speaker 1: quality of the food, particularly the pies, which I've tasted

37
00:01:40,319 --> 00:01:41,880
Speaker 1: the pies, some of the other things I'd yet to taste.

38
00:01:41,880 --> 00:01:42,280
Speaker 4: Do you like them?

39
00:01:42,319 --> 00:01:43,959
Speaker 2: But I love them? I love them.

40
00:01:44,080 --> 00:01:46,680
Speaker 1: But given the quality and given your star power, I

41
00:01:46,720 --> 00:01:48,360
Speaker 1: feel like you could have put any price tag on

42
00:01:48,400 --> 00:01:50,080
Speaker 1: that and probably still sold out.

43
00:01:50,160 --> 00:01:51,400
Speaker 4: I wouldn't have felt good in the heart.

44
00:01:51,960 --> 00:01:54,360
Speaker 3: I would have been broken hard if to sell something

45
00:01:54,400 --> 00:01:58,360
Speaker 3: that I troubled the sales because I'm Patti LaBelle, that's

46
00:01:58,400 --> 00:02:01,680
Speaker 3: not good karma. So at the prices that they were,

47
00:02:01,720 --> 00:02:04,440
Speaker 3: and when they started doing so well. I was happy

48
00:02:04,440 --> 00:02:09,080
Speaker 3: that people who can't really afford some things in life

49
00:02:09,120 --> 00:02:11,680
Speaker 3: can get the good life from my products because they

50
00:02:11,680 --> 00:02:12,360
Speaker 3: were reasonable.

51
00:02:12,760 --> 00:02:15,600
Speaker 1: So after you s finally started to make traction with

52
00:02:15,720 --> 00:02:17,480
Speaker 1: some of these business, I mean, how long did it

53
00:02:17,520 --> 00:02:19,200
Speaker 1: take before it really started to take off?

54
00:02:19,320 --> 00:02:22,000
Speaker 4: We were blessed instantly right away.

55
00:02:22,639 --> 00:02:24,320
Speaker 2: So what do you wanna do with that next? What

56
00:02:24,320 --> 00:02:25,560
Speaker 2: do you wanna do with that business?

57
00:02:25,800 --> 00:02:27,200
Speaker 4: Oh, we're growing every day.

58
00:02:27,240 --> 00:02:30,800
Speaker 3: We have new products coming out next year, pancakes, waffles,

59
00:02:31,280 --> 00:02:35,120
Speaker 3: the powder for the pancakes, M syrup, a lot of

60
00:02:35,120 --> 00:02:38,720
Speaker 3: breakfast items, M And every every day we come up

61
00:02:38,760 --> 00:02:40,880
Speaker 3: with new ideas as to what we wanna put out

62
00:02:40,880 --> 00:02:43,440
Speaker 3: in the public for somebody to have.

63
00:02:43,840 --> 00:02:46,400
Speaker 1: Yes, now, this has obviously become a big part of

64
00:02:46,520 --> 00:02:48,919
Speaker 1: who you are, But you are still a musician.

65
00:02:48,960 --> 00:02:51,359
Speaker 2: You're still a touring musician. I'm told you just got

66
00:02:51,360 --> 00:02:51,919
Speaker 2: off tour.

67
00:02:52,200 --> 00:02:54,880
Speaker 3: Yes, Sunday. Yeah, I was in the Victoria for for

68
00:02:55,120 --> 00:02:59,679
Speaker 3: twenty three m. I never stopped touring. And the thing

69
00:02:59,720 --> 00:03:04,520
Speaker 3: that he's so happy is that in the venues they're

70
00:03:04,840 --> 00:03:08,360
Speaker 3: like sold out with no record in twenty years, so

71
00:03:08,440 --> 00:03:10,600
Speaker 3: people are still coming to see the soul has been

72
00:03:11,720 --> 00:03:14,600
Speaker 3: who does not have a record out, you know, so

73
00:03:15,000 --> 00:03:17,440
Speaker 3: I'm working on that this year and next year it'll

74
00:03:17,440 --> 00:03:21,000
Speaker 3: be out. But I'm just happy touring. I mean, I

75
00:03:21,000 --> 00:03:21,560
Speaker 3: love to tour.

76
00:03:22,360 --> 00:03:24,560
Speaker 1: Yeah, and you, I mean you you jokingly use the

77
00:03:24,560 --> 00:03:26,760
Speaker 1: word has been but as I'm sure you know, you're anything,

78
00:03:26,800 --> 00:03:28,959
Speaker 1: but I am not a hab You have the fan

79
00:03:29,040 --> 00:03:30,720
Speaker 1: base from back in the day, but you also have

80
00:03:30,760 --> 00:03:32,560
Speaker 1: a new generation of folks even though you haven't put

81
00:03:32,560 --> 00:03:34,640
Speaker 1: out an album in twenty years, right, that have gravitated

82
00:03:34,639 --> 00:03:37,280
Speaker 1: to your music, whether however they've discovered it through streaming

83
00:03:37,360 --> 00:03:39,040
Speaker 1: or whatever. Here, I mean, how does that make you feel?

84
00:03:39,200 --> 00:03:41,480
Speaker 1: When you see a twenty year old or even a

85
00:03:41,480 --> 00:03:43,440
Speaker 1: twenty five year old say, oh my god, this is.

86
00:03:43,760 --> 00:03:46,440
Speaker 4: I question them. I'll say, do you like movie because

87
00:03:46,440 --> 00:03:47,280
Speaker 4: your mother liked me?

88
00:03:47,600 --> 00:03:49,320
Speaker 3: Or do you like movie because you heard me and

89
00:03:49,360 --> 00:03:51,680
Speaker 3: you said I like her because I like her, not

90
00:03:51,920 --> 00:03:53,600
Speaker 3: because I meet a lot of young folks.

91
00:03:54,040 --> 00:03:55,840
Speaker 4: My mother is crazy about you.

92
00:03:56,080 --> 00:03:58,040
Speaker 3: She's just that I'm saying, this baby don't have a

93
00:03:58,040 --> 00:04:01,160
Speaker 3: clue who I am or any thing about me. They're

94
00:04:01,200 --> 00:04:04,000
Speaker 3: speaking for their mother. So when I see them at

95
00:04:04,040 --> 00:04:06,560
Speaker 3: my show now I feel wonderful.

96
00:04:06,560 --> 00:04:07,240
Speaker 4: It's a blessing.

97
00:04:08,040 --> 00:04:09,720
Speaker 1: And what do you think of just about the changes

98
00:04:09,720 --> 00:04:12,200
Speaker 1: though in the music industry. I mean, the way artists

99
00:04:12,240 --> 00:04:16,080
Speaker 1: make money has changed a lot from you know, the sixties, seventies, eighties.

100
00:04:15,880 --> 00:04:18,719
Speaker 3: The way they're doing it now social media. See I

101
00:04:18,720 --> 00:04:21,680
Speaker 3: didn't have that when I was. You're with very herd labels.

102
00:04:21,960 --> 00:04:25,040
Speaker 3: These kids have their own music, their own thoughts, they

103
00:04:25,080 --> 00:04:28,560
Speaker 3: put it out themselves, and they make money. So it's

104
00:04:28,560 --> 00:04:31,320
Speaker 3: a great thing about social media, you know, the way

105
00:04:31,320 --> 00:04:34,400
Speaker 3: it's given people a chance to sell their product, to

106
00:04:34,440 --> 00:04:37,560
Speaker 3: sell them So that's a great thing.

107
00:04:40,040 --> 00:04:42,839
Speaker 1: And I was Patti LaBelle, a Grammary Award winning a

108
00:04:42,920 --> 00:04:44,760
Speaker 1: singer of course, like Katie. I mean, she goes all

109
00:04:44,800 --> 00:04:47,559
Speaker 1: the way back to the sixties. Just a wonderful soul singer.

110
00:04:47,600 --> 00:04:49,120
Speaker 1: It was a thrill to talk to her. But I'm

111
00:04:49,120 --> 00:04:51,240
Speaker 1: always fascinated by people like this. You kind of find

112
00:04:51,279 --> 00:04:54,400
Speaker 1: these second acts in their career. Obviously a food business

113
00:04:54,400 --> 00:04:56,400
Speaker 1: that really kind of started off almost as a joke,

114
00:04:56,480 --> 00:04:58,600
Speaker 1: and then she kind of had these recipes and then

115
00:04:58,800 --> 00:05:00,599
Speaker 1: there was a great viral moment in a few years

116
00:05:00,640 --> 00:05:03,520
Speaker 1: back where someone on YouTube or Instagram sort of tasted

117
00:05:03,520 --> 00:05:05,320
Speaker 1: one of her pies and all of a sudden everybody

118
00:05:05,360 --> 00:05:07,080
Speaker 1: was like, where can I get these Patty LaBelle pies?

119
00:05:07,080 --> 00:05:09,599
Speaker 1: And now she's a Walmart, Target everywhere else and probably

120
00:05:09,600 --> 00:05:11,279
Speaker 1: making more money off that now than she is a

121
00:05:11,360 --> 00:05:11,640
Speaker 1: touring