1 00:00:00,800 --> 00:00:05,680 Speaker 1: When I wrote, y'all all across the USC conton watch 2 00:00:06,320 --> 00:00:10,680 Speaker 1: thank to l A. Come on the California the Valley. 3 00:00:11,280 --> 00:00:14,200 Speaker 1: We represent that kind of county. So if you're keeping 4 00:00:14,200 --> 00:00:16,840 Speaker 1: it real on your side of your town, you tune 5 00:00:16,880 --> 00:00:22,120 Speaker 1: into Gangster Chronicles Gangster Chronic Goals. We're gonna tell you 6 00:00:22,160 --> 00:00:25,479 Speaker 1: how we go. If I like my nose, a girl 7 00:00:25,520 --> 00:00:27,720 Speaker 1: like Pinocchio, We're gonna tell you the truth and nothing 8 00:00:27,760 --> 00:00:32,640 Speaker 1: but the gangster chronic goals. This is not your average show. 9 00:00:33,200 --> 00:00:36,680 Speaker 1: You're now tuned into the rail m C eight, Bick 10 00:00:36,800 --> 00:00:45,199 Speaker 1: James and mixtails from the streets. Hello. We like to 11 00:00:45,200 --> 00:00:48,720 Speaker 1: welcome everyone to this special episode against the Chronicles and 12 00:00:48,760 --> 00:00:51,199 Speaker 1: I have a very special guest and here with us 13 00:00:51,240 --> 00:00:53,760 Speaker 1: a night man Um. I had a pleasure of sitting 14 00:00:53,800 --> 00:00:56,960 Speaker 1: down with music executive Ron Sparling. Ron is working the 15 00:00:57,040 --> 00:01:00,520 Speaker 1: music industry for almost thirty years. You know, a pro Regulus. 16 00:01:00,560 --> 00:01:02,720 Speaker 1: He worked with such notable acts as Jay Z and 17 00:01:02,800 --> 00:01:06,000 Speaker 1: Master Piege No Limit Records. You know his lengthy career. 18 00:01:06,120 --> 00:01:08,880 Speaker 1: Ryn has had a hand in selling almost thirty billion records. 19 00:01:09,040 --> 00:01:11,480 Speaker 1: That's a lot of money generated. Are you doing a 20 00:01:11,560 --> 00:01:14,360 Speaker 1: later wrong? I'm doing great. Still good to see you, 21 00:01:14,440 --> 00:01:17,160 Speaker 1: my brother Nicey and you too as well. You know, 22 00:01:17,240 --> 00:01:19,640 Speaker 1: the first thing I gotta start off with. Man, you know, 23 00:01:19,959 --> 00:01:22,480 Speaker 1: you got a real impressive resumen. How did you wind 24 00:01:22,560 --> 00:01:24,639 Speaker 1: up in the business? How did you wind up in music? 25 00:01:24,920 --> 00:01:28,679 Speaker 1: You know what I'll tell you, steal Um and some 26 00:01:28,760 --> 00:01:31,959 Speaker 1: people do know this story. I didn't pick music. Music 27 00:01:32,000 --> 00:01:34,559 Speaker 1: pick me and I kind of have lived my life 28 00:01:34,600 --> 00:01:38,280 Speaker 1: like that. But I was working as an hourly employee 29 00:01:38,400 --> 00:01:42,200 Speaker 1: and UM in a store in St. Louis, Missouri, and 30 00:01:42,400 --> 00:01:45,080 Speaker 1: UM I ended up in their executive training program and 31 00:01:45,080 --> 00:01:47,960 Speaker 1: when they promoted me up, it was a discount store 32 00:01:48,000 --> 00:01:50,840 Speaker 1: called Venture Stores. I ended up becoming an assistant buyer 33 00:01:50,920 --> 00:01:53,480 Speaker 1: at corporate and it was in music. So that was 34 00:01:54,040 --> 00:01:56,440 Speaker 1: the very very early days of me getting a taste 35 00:01:56,480 --> 00:01:59,800 Speaker 1: that there was something to do in music besides having 36 00:01:59,840 --> 00:02:01,840 Speaker 1: a mike in your hand or a guitar in your hand. 37 00:02:03,880 --> 00:02:05,800 Speaker 1: So you just started off. So you started off a 38 00:02:05,840 --> 00:02:09,600 Speaker 1: retail there, I did. I started off in retail. And 39 00:02:09,639 --> 00:02:12,040 Speaker 1: I'll tell you a funny story, steal. I got out 40 00:02:12,040 --> 00:02:14,120 Speaker 1: of college and I thought I was gonna own the 41 00:02:14,160 --> 00:02:16,640 Speaker 1: world and be president of the world, right because uh, 42 00:02:17,160 --> 00:02:19,919 Speaker 1: you know, I had a college education. That was unusual 43 00:02:19,960 --> 00:02:22,760 Speaker 1: in my family. So I'm all proud of that. And 44 00:02:22,800 --> 00:02:25,000 Speaker 1: I ended up making three dollars and thirty five cents 45 00:02:25,000 --> 00:02:28,400 Speaker 1: an hour right after college. So my dreams of owning 46 00:02:28,440 --> 00:02:30,880 Speaker 1: and and and running the world were a little bit 47 00:02:31,080 --> 00:02:34,680 Speaker 1: uh shattered at that point. You're a little bit shadow soon. 48 00:02:35,639 --> 00:02:39,359 Speaker 1: Let let's jump up on the first major job you 49 00:02:39,440 --> 00:02:42,680 Speaker 1: have about as soon as that Priority Records, right it is. 50 00:02:42,800 --> 00:02:45,800 Speaker 1: I I had been a buyer in music and the 51 00:02:45,880 --> 00:02:48,680 Speaker 1: real I had worked for an independent label before that 52 00:02:48,720 --> 00:02:51,400 Speaker 1: for about a year, but my first real break in 53 00:02:51,440 --> 00:02:54,440 Speaker 1: the business was at Priority Records. And I joined Priority 54 00:02:54,480 --> 00:02:59,400 Speaker 1: Records in very early days in nine actually oh so nineties, 55 00:02:59,440 --> 00:03:01,840 Speaker 1: So you were when m w A first came and 56 00:03:01,880 --> 00:03:05,400 Speaker 1: all those guys, yep. I had had an opportunity to 57 00:03:05,400 --> 00:03:09,080 Speaker 1: work with Easy and Jerry Heller and UH and you know, 58 00:03:09,160 --> 00:03:12,320 Speaker 1: certainly with Cube and Wren and Yella and and UH 59 00:03:12,360 --> 00:03:15,239 Speaker 1: and Dre back in those days. So as a very 60 00:03:15,280 --> 00:03:19,120 Speaker 1: young sales executive at that time, that was my first taste. 61 00:03:19,200 --> 00:03:22,240 Speaker 1: I'll um, when I first got the Priority Records, I 62 00:03:22,280 --> 00:03:25,040 Speaker 1: didn't have, you know, listen, I grew up without having 63 00:03:25,639 --> 00:03:28,560 Speaker 1: you know, a lot of exposure, certainly to black music. 64 00:03:28,600 --> 00:03:31,880 Speaker 1: And black culture. I I had listened to some blues 65 00:03:31,919 --> 00:03:35,440 Speaker 1: and some RMB and stuff like that, but I was really, uh, 66 00:03:35,440 --> 00:03:37,720 Speaker 1: you know, I had not grown up around that space. 67 00:03:37,920 --> 00:03:41,840 Speaker 1: And the first record that they sent me, um was 68 00:03:41,880 --> 00:03:44,880 Speaker 1: a group that Easy had signed by the name of 69 00:03:45,200 --> 00:03:48,160 Speaker 1: Penthouse Players. Click now, I'm taking you way back now, 70 00:03:48,520 --> 00:03:52,400 Speaker 1: And I usual, that's exactly right. And I put that 71 00:03:52,480 --> 00:03:56,000 Speaker 1: in my player and uh, in my in my car 72 00:03:56,120 --> 00:03:57,640 Speaker 1: and I was driving down the street and I rolled 73 00:03:57,680 --> 00:04:00,160 Speaker 1: the windows up real quick. I was like, oh my god, know, 74 00:04:01,400 --> 00:04:04,880 Speaker 1: I can't believe what they're saying. So and so that 75 00:04:05,000 --> 00:04:07,840 Speaker 1: was your exposure kind of like to rap music. The 76 00:04:07,840 --> 00:04:11,000 Speaker 1: gangster record that started me. That was the first record 77 00:04:11,040 --> 00:04:14,520 Speaker 1: I touched in in gangster rap, and in West Coast 78 00:04:14,520 --> 00:04:18,880 Speaker 1: gangster rap to be more specific. Okay, yeah, so tell 79 00:04:18,920 --> 00:04:21,160 Speaker 1: me about that a little bit, because you how were 80 00:04:21,200 --> 00:04:23,960 Speaker 1: your interactions back then? Were easy you those guys, because 81 00:04:24,160 --> 00:04:25,960 Speaker 1: you know, you got to see them come in and 82 00:04:26,040 --> 00:04:27,520 Speaker 1: kind of go through the whole thing that they were 83 00:04:27,520 --> 00:04:31,359 Speaker 1: going through. Yeah, you know, Um, I was an ignorant 84 00:04:31,400 --> 00:04:34,279 Speaker 1: young man, just like many people are, right, because you 85 00:04:34,279 --> 00:04:36,599 Speaker 1: don't have the experience to back it up. So I 86 00:04:36,640 --> 00:04:42,640 Speaker 1: didn't really understand early, like everything that was involved in 87 00:04:42,680 --> 00:04:47,000 Speaker 1: the game and exactly where people were coming from. It 88 00:04:47,040 --> 00:04:50,440 Speaker 1: took me a minute to get my head around, you know, 89 00:04:50,520 --> 00:04:52,960 Speaker 1: after sitting with a lot of great artists, with Um, 90 00:04:53,160 --> 00:04:56,800 Speaker 1: you know, with Jerry, Jerry and Easy, and you know, 91 00:04:56,880 --> 00:04:59,479 Speaker 1: being in meetings with Cube and being in meetings with 92 00:04:59,480 --> 00:05:02,080 Speaker 1: with um, you know, the rap a lot folks and 93 00:05:02,120 --> 00:05:04,960 Speaker 1: all that Southern hip hop. It took me a minute 94 00:05:05,000 --> 00:05:08,440 Speaker 1: steel to get my head around the fact that these 95 00:05:08,480 --> 00:05:11,640 Speaker 1: were not just at that time, it's changed a little bit. 96 00:05:11,680 --> 00:05:15,599 Speaker 1: These were not just commercial initiatives, right to to make 97 00:05:15,640 --> 00:05:18,760 Speaker 1: money and sell records and create some kind of hoop law. 98 00:05:19,040 --> 00:05:22,760 Speaker 1: This was people talking about real life experiences. This was 99 00:05:22,880 --> 00:05:27,800 Speaker 1: people expressing their frustration about police brutality, or expressing their 100 00:05:27,800 --> 00:05:33,799 Speaker 1: frustration about segregation, or expressing their frustration about unequal treatment 101 00:05:33,839 --> 00:05:36,440 Speaker 1: and those kind of things. And then I really got 102 00:05:36,480 --> 00:05:40,880 Speaker 1: to understand people's walks and really where some of the 103 00:05:41,320 --> 00:05:44,279 Speaker 1: lyrical content was coming from and what they were trying 104 00:05:44,320 --> 00:05:48,120 Speaker 1: to say, and it became very, very very important to me. 105 00:05:48,200 --> 00:05:51,600 Speaker 1: At that time. I was very impressed, saddened a lot 106 00:05:51,640 --> 00:05:55,120 Speaker 1: of times, but very impressed about the differences of journeys 107 00:05:55,200 --> 00:05:58,560 Speaker 1: between different cultures here in America and what you know, 108 00:05:58,640 --> 00:06:02,760 Speaker 1: motivated people just to tell their story, you know. So 109 00:06:02,760 --> 00:06:04,960 Speaker 1: so at that time, man, you know, and I will 110 00:06:05,040 --> 00:06:07,560 Speaker 1: hope that that lays true for the day. You think 111 00:06:07,640 --> 00:06:10,600 Speaker 1: kind of society and impressing um made an impression of 112 00:06:10,680 --> 00:06:13,880 Speaker 1: fund music back then. Oh yeah, I think that you know, 113 00:06:14,000 --> 00:06:17,240 Speaker 1: people typically if it's authentic, right, and it's real and 114 00:06:17,440 --> 00:06:20,640 Speaker 1: stuff that stands the test of time, you know, like 115 00:06:20,680 --> 00:06:23,200 Speaker 1: straight out of confident and stuff like that. These were 116 00:06:23,279 --> 00:06:27,039 Speaker 1: real stories about experiences that these young men were having 117 00:06:27,080 --> 00:06:30,680 Speaker 1: in their neighborhoods and in their lives, and no one 118 00:06:30,760 --> 00:06:33,520 Speaker 1: had really told it in a commercial way. I mean, 119 00:06:33,560 --> 00:06:36,520 Speaker 1: everybody that lived in the community, you know, had experienced 120 00:06:36,560 --> 00:06:40,000 Speaker 1: certain things that you know, with the police and stuff 121 00:06:40,040 --> 00:06:44,000 Speaker 1: that's really topical right now, but no one really had 122 00:06:44,440 --> 00:06:46,560 Speaker 1: had brought it into the mainstream. You know. It was 123 00:06:46,760 --> 00:06:50,719 Speaker 1: very very hush hush, very behind the scenes, and really 124 00:06:50,760 --> 00:06:56,200 Speaker 1: exposed a lot of interesting cultural journeys that particularly at 125 00:06:56,200 --> 00:06:59,440 Speaker 1: that time Black America had been on even even today 126 00:06:59,480 --> 00:07:02,680 Speaker 1: that the long yeah exactly. So now let me ask 127 00:07:02,720 --> 00:07:05,000 Speaker 1: you this. Did you ever had a lot of personal 128 00:07:05,080 --> 00:07:08,839 Speaker 1: interaction with the guys in n w A. I had UM. 129 00:07:08,880 --> 00:07:13,120 Speaker 1: I did have personal interaction, but it wasn't nearly as tight. 130 00:07:13,480 --> 00:07:15,840 Speaker 1: I was always in the meetings. I had certainly sat 131 00:07:15,920 --> 00:07:19,240 Speaker 1: with Eric UM, I had certainly done a lot of 132 00:07:19,240 --> 00:07:22,560 Speaker 1: business with Jerry Heller quite frankly, because he was, you know, 133 00:07:22,880 --> 00:07:25,120 Speaker 1: at Ruthless at that time. That was a big deal 134 00:07:25,160 --> 00:07:28,600 Speaker 1: to us and I then started that was kind of 135 00:07:28,600 --> 00:07:31,360 Speaker 1: the n w A was really the beginning of where 136 00:07:31,400 --> 00:07:34,400 Speaker 1: I started to get exposed to artists, start to get 137 00:07:34,440 --> 00:07:36,920 Speaker 1: in front of them, start to try and you know, 138 00:07:37,120 --> 00:07:40,680 Speaker 1: see them as something other than just you know, stars 139 00:07:40,840 --> 00:07:44,239 Speaker 1: are you know, music artists, and start to really understand 140 00:07:44,280 --> 00:07:47,080 Speaker 1: them as people. But it took time from there. I 141 00:07:47,120 --> 00:07:48,920 Speaker 1: was you know, when you're at a label like that, 142 00:07:48,960 --> 00:07:52,480 Speaker 1: and particularly Priority being an independent label, you know you 143 00:07:52,560 --> 00:07:54,559 Speaker 1: kind of do a little bit of everything. You don't 144 00:07:54,680 --> 00:07:57,840 Speaker 1: just do what you're appointed to do. So we were 145 00:07:57,880 --> 00:08:00,480 Speaker 1: always in the room and such and always been part 146 00:08:00,560 --> 00:08:04,000 Speaker 1: of that UM and it grew over time. Yeah, because 147 00:08:04,000 --> 00:08:06,680 Speaker 1: we're gonna touch on Priority of Love because Priority has 148 00:08:06,760 --> 00:08:09,480 Speaker 1: such a strong history and I'd like to tell people 149 00:08:09,520 --> 00:08:11,960 Speaker 1: that outside of Deaf Jam, they're probably one of the 150 00:08:11,960 --> 00:08:15,120 Speaker 1: greatest hip hop labels ever, I believe, so I mean, 151 00:08:15,160 --> 00:08:18,000 Speaker 1: it's personal to me. You know. Um, we had a 152 00:08:18,040 --> 00:08:22,320 Speaker 1: really tight family there, and it grew tremendously over time, 153 00:08:22,400 --> 00:08:25,880 Speaker 1: but in the early days that I got there, it 154 00:08:25,960 --> 00:08:29,520 Speaker 1: was really a tight family and those persons, those executives 155 00:08:29,560 --> 00:08:31,400 Speaker 1: and people that worked there, and a lot of the 156 00:08:31,600 --> 00:08:34,360 Speaker 1: artists that are filled with us. You know, Thank god, 157 00:08:34,880 --> 00:08:39,040 Speaker 1: I'm really close friends with today, um, really close personal 158 00:08:39,080 --> 00:08:43,240 Speaker 1: friends with and have maintained a fantastic relationship over the years. Okay, 159 00:08:43,240 --> 00:08:45,320 Speaker 1: so let me ask you this because you were around 160 00:08:45,400 --> 00:08:46,920 Speaker 1: during that time, so you got to see a lot 161 00:08:46,920 --> 00:08:50,160 Speaker 1: of people come and go when that riff started happening 162 00:08:50,200 --> 00:08:52,480 Speaker 1: with um, you know n w A, when they decided 163 00:08:52,520 --> 00:08:54,760 Speaker 1: to break up, did that impact everything going on the 164 00:08:54,800 --> 00:08:57,640 Speaker 1: building at the time that that calls the stirring the building? 165 00:08:58,240 --> 00:09:01,360 Speaker 1: Oh yeah, you know, um, um, you know one of 166 00:09:01,360 --> 00:09:04,520 Speaker 1: the things. Yeah, absolutely, and and and you know a 167 00:09:04,520 --> 00:09:08,040 Speaker 1: lot of those riffs are obviously well documented, right, but 168 00:09:08,920 --> 00:09:12,760 Speaker 1: you know, listen, you know we'll all for for the 169 00:09:12,800 --> 00:09:15,760 Speaker 1: rest of time, and certainly during that time, it always 170 00:09:15,840 --> 00:09:20,680 Speaker 1: becomes typically about money or image, right, those are the 171 00:09:20,679 --> 00:09:23,400 Speaker 1: two things that are important in the entertainment business. So 172 00:09:23,840 --> 00:09:27,559 Speaker 1: if you disrespect somebody or if you play with their money, 173 00:09:27,640 --> 00:09:29,440 Speaker 1: or they think you're playing with your money. You don't 174 00:09:29,440 --> 00:09:31,400 Speaker 1: even have to be playing with it. You know. It 175 00:09:31,480 --> 00:09:37,760 Speaker 1: causes people to get pretty emotional. People getting real emotional. Now, 176 00:09:37,840 --> 00:09:40,480 Speaker 1: let me ask you this run you guys had somebody 177 00:09:40,520 --> 00:09:43,640 Speaker 1: and I think people often forget this in history, you 178 00:09:43,640 --> 00:09:46,840 Speaker 1: guys have was probably you know, he's probably considered one 179 00:09:46,880 --> 00:09:50,120 Speaker 1: of the greatest moguls and music right now, jay Z, 180 00:09:50,679 --> 00:09:53,640 Speaker 1: you guys actually had an opportunity to bring Jaz over 181 00:09:53,679 --> 00:09:55,679 Speaker 1: there the priority for his first to release his first 182 00:09:55,720 --> 00:09:58,079 Speaker 1: album because everybody was telling them, no, do you remember 183 00:09:58,120 --> 00:10:01,160 Speaker 1: an the details around the that I do. I do 184 00:10:01,280 --> 00:10:04,440 Speaker 1: some of them. I I prefer to leave private. But 185 00:10:04,679 --> 00:10:09,720 Speaker 1: uh uh yeah, jay Z and Damon Dash Jay and 186 00:10:09,760 --> 00:10:12,000 Speaker 1: there was a gentleman there by the name of al Branch. 187 00:10:12,559 --> 00:10:16,800 Speaker 1: You know, um they were the early Rockefeller Obviously everybody 188 00:10:16,840 --> 00:10:19,800 Speaker 1: knows Dame and Jay Um. But we put out the 189 00:10:19,840 --> 00:10:23,040 Speaker 1: reasonable Doubt record there and you know, pardon me Ja 190 00:10:23,160 --> 00:10:25,120 Speaker 1: for saying this. I still think it's your best record 191 00:10:25,160 --> 00:10:27,920 Speaker 1: you ever did. You thought that was the best me 192 00:10:27,960 --> 00:10:29,520 Speaker 1: ever did so when you first heard that, you were 193 00:10:29,520 --> 00:10:32,880 Speaker 1: impressed with it. Oh yeah, I mean I I thought 194 00:10:32,920 --> 00:10:35,960 Speaker 1: that record was was you know, just off the chain 195 00:10:36,000 --> 00:10:38,160 Speaker 1: at that time, and you know it went on. We 196 00:10:38,200 --> 00:10:41,160 Speaker 1: did very well with it. I mean, you know, times 197 00:10:41,160 --> 00:10:43,520 Speaker 1: have have certainly changed in the music. This is like 198 00:10:43,600 --> 00:10:47,079 Speaker 1: it always does. But you know, our bar of success 199 00:10:47,160 --> 00:10:50,000 Speaker 1: has changed over the year, whether it becomes streams or 200 00:10:50,160 --> 00:10:52,760 Speaker 1: this or that. But you know, putting out records like that, 201 00:10:52,800 --> 00:10:55,480 Speaker 1: anything that went a gold or above for us was 202 00:10:55,520 --> 00:10:58,679 Speaker 1: considered to be a success. And I still have plaque 203 00:10:59,120 --> 00:11:01,520 Speaker 1: on my wall for reasonable doubt, and I'm proud of 204 00:11:01,520 --> 00:11:05,400 Speaker 1: that one that was a great record or reasonable reasonable 205 00:11:05,440 --> 00:11:08,880 Speaker 1: that wouldn't go back then. That's a good thing. I think. 206 00:11:08,880 --> 00:11:11,679 Speaker 1: It's one thing to say is these greatest albums too. 207 00:11:12,080 --> 00:11:15,000 Speaker 1: I thought I've heard people say that, So you guys 208 00:11:15,160 --> 00:11:17,680 Speaker 1: man that The thing I liked about Priority is that 209 00:11:18,400 --> 00:11:22,199 Speaker 1: I think you guys, versus building just recording artists, you 210 00:11:22,240 --> 00:11:25,640 Speaker 1: guys assisted a lot of moguls and building their brain. 211 00:11:25,840 --> 00:11:28,680 Speaker 1: You guys created a lot of companies. Let me ask 212 00:11:28,720 --> 00:11:31,840 Speaker 1: you this one of the greatest success stories ever, one 213 00:11:31,880 --> 00:11:34,199 Speaker 1: of the best salesmen ever, I think in the history 214 00:11:34,240 --> 00:11:37,319 Speaker 1: of rap music, Master Peak, can you take us back 215 00:11:37,360 --> 00:11:39,520 Speaker 1: to the beginning of how that all came the whole 216 00:11:39,520 --> 00:11:42,240 Speaker 1: no limit thing. Yeah, I will. I mean, you know, 217 00:11:42,640 --> 00:11:46,160 Speaker 1: there's still there's a lot of stuff out there now. 218 00:11:46,400 --> 00:11:48,560 Speaker 1: And again I stay in touch with a lot of 219 00:11:48,559 --> 00:11:52,920 Speaker 1: that crew of No Limit crew. We spend an awful 220 00:11:52,920 --> 00:11:55,840 Speaker 1: lot of time together. Me personally, I spend awful lot 221 00:11:55,880 --> 00:11:57,840 Speaker 1: of time with each one of them, whether with Bean 222 00:11:58,000 --> 00:12:01,880 Speaker 1: or Mia or serve On or KLC and and the 223 00:12:01,960 --> 00:12:05,560 Speaker 1: medicine men and and that whole crew. But um, it 224 00:12:05,640 --> 00:12:09,800 Speaker 1: was really an interesting time because Priority had just come 225 00:12:09,840 --> 00:12:14,079 Speaker 1: off of the Chronic right, which was again probably one 226 00:12:14,080 --> 00:12:18,040 Speaker 1: of the most influential hip hop route albums in history. 227 00:12:18,120 --> 00:12:20,920 Speaker 1: It it really introduced, in my humble opinion, the g 228 00:12:21,120 --> 00:12:25,960 Speaker 1: funk era and really commercialized hip hop, right. I mean, 229 00:12:25,960 --> 00:12:29,040 Speaker 1: that was one of the first records. It was certainly 230 00:12:29,040 --> 00:12:32,000 Speaker 1: the first record I was ever involved with. We got 231 00:12:32,040 --> 00:12:36,120 Speaker 1: commercial radio play, right that Actually I didn't. We We 232 00:12:36,120 --> 00:12:40,040 Speaker 1: were we were a street label. We put stuff out 233 00:12:40,080 --> 00:12:44,000 Speaker 1: with guerilla marketing and street marketing. We used the clubs 234 00:12:44,040 --> 00:12:47,400 Speaker 1: and the d days and you know, there wasn't exposure 235 00:12:47,440 --> 00:12:50,840 Speaker 1: on video on major network channels. B et well, you 236 00:12:50,880 --> 00:12:54,880 Speaker 1: know what, and radio was never gonna play our music, right, 237 00:12:55,040 --> 00:12:57,240 Speaker 1: or the music of the artists that we so chose. 238 00:12:57,880 --> 00:13:01,280 Speaker 1: But Master you know, we had just come I mean, 239 00:13:01,360 --> 00:13:04,800 Speaker 1: Chronic was still blazing. I mean it's still doing great today, right, 240 00:13:05,200 --> 00:13:09,200 Speaker 1: And we had found success in that, and I had 241 00:13:09,240 --> 00:13:12,400 Speaker 1: I was had of sales at Priority. I worked for 242 00:13:12,400 --> 00:13:14,840 Speaker 1: a man by the name of Bob Grossi there, and 243 00:13:14,880 --> 00:13:16,760 Speaker 1: I was doing mainly sales, and we were doing a 244 00:13:16,760 --> 00:13:19,360 Speaker 1: little bit of everything. But there was a gentleman there 245 00:13:19,360 --> 00:13:21,240 Speaker 1: by the name of David Winer that worked for me 246 00:13:21,320 --> 00:13:23,360 Speaker 1: at that time. He was a West Coast sales rep. 247 00:13:23,440 --> 00:13:25,600 Speaker 1: And David's been on quite a bit of TV. He's 248 00:13:25,640 --> 00:13:28,040 Speaker 1: a good friend of mine. He's a great man, and 249 00:13:28,080 --> 00:13:31,920 Speaker 1: he really found discovered and brought Master P to Priority 250 00:13:32,040 --> 00:13:35,880 Speaker 1: and and and being David's boss at that time, David 251 00:13:35,880 --> 00:13:37,960 Speaker 1: and I were, you know, working to try and figure 252 00:13:37,960 --> 00:13:41,040 Speaker 1: out what we had here. I'll never forget, you know, 253 00:13:41,120 --> 00:13:44,319 Speaker 1: I was riding in a car before we signed Master P. 254 00:13:44,679 --> 00:13:48,080 Speaker 1: And you know, um we put out the Tru Record, 255 00:13:48,120 --> 00:13:50,920 Speaker 1: which again I think is one of the best records 256 00:13:51,200 --> 00:13:54,640 Speaker 1: he ever did. That first Tru record was a hard record. 257 00:13:55,240 --> 00:13:57,719 Speaker 1: But David, you know, had brought him in and I 258 00:13:57,760 --> 00:14:00,480 Speaker 1: was sitting with P and and we had not signed 259 00:14:00,520 --> 00:14:02,600 Speaker 1: him yet. We were down in San Diego and Master 260 00:14:02,720 --> 00:14:06,080 Speaker 1: P and I went to Tijuana um um to go 261 00:14:06,120 --> 00:14:08,800 Speaker 1: to the clubs down there that night, and I remember 262 00:14:08,880 --> 00:14:12,000 Speaker 1: him saying on the on the ride down to Mexico, 263 00:14:12,120 --> 00:14:14,680 Speaker 1: he was like, I'm gonna be bigger than Dr Dre right, 264 00:14:15,040 --> 00:14:18,000 Speaker 1: And Dr dre was huge at that time. The chronic 265 00:14:18,080 --> 00:14:21,480 Speaker 1: was gigantic still is. And I was like, you know, man, 266 00:14:21,640 --> 00:14:25,200 Speaker 1: if if I could tell you how many times I've 267 00:14:25,200 --> 00:14:28,080 Speaker 1: heard somebody say that to me, right, you know, I 268 00:14:28,120 --> 00:14:31,160 Speaker 1: hope you are. But that's a tall order, right, being 269 00:14:31,200 --> 00:14:36,000 Speaker 1: bigger than Dr Dre right, So just a further steal, 270 00:14:36,120 --> 00:14:38,240 Speaker 1: not to to suck all the air out of the room. 271 00:14:38,280 --> 00:14:40,800 Speaker 1: But one of the things that continued to happen is 272 00:14:40,960 --> 00:14:43,960 Speaker 1: P would make these prophecies, right, he would say, I'm 273 00:14:43,960 --> 00:14:46,360 Speaker 1: gonna be bigger than Dr Dre. I mean, he did 274 00:14:46,400 --> 00:14:49,560 Speaker 1: two d eighteen million dollars in eighteen months in volume 275 00:14:49,920 --> 00:14:52,840 Speaker 1: by putting out records with the tank on him, right 276 00:14:52,880 --> 00:14:55,640 Speaker 1: from all the artists that we're so familiar with now, right, 277 00:14:55,680 --> 00:14:58,480 Speaker 1: that was in that crew. And you know, he came 278 00:14:58,520 --> 00:15:00,880 Speaker 1: to us one day and he called me, said I'm 279 00:15:00,880 --> 00:15:04,560 Speaker 1: gonna put out you know, we we He actually didn't 280 00:15:04,600 --> 00:15:08,640 Speaker 1: tell us. He just shipped a load of dolls master 281 00:15:08,760 --> 00:15:14,000 Speaker 1: P Dolls to the warehouse UM in Jacksonville at that time, 282 00:15:14,200 --> 00:15:16,880 Speaker 1: which we were distributing our records. We weren't in the 283 00:15:16,920 --> 00:15:19,840 Speaker 1: toy business, right, So I'm arguing with the guy about 284 00:15:19,880 --> 00:15:23,160 Speaker 1: the dolls. Before I could get done with the argument, right, 285 00:15:23,200 --> 00:15:25,880 Speaker 1: we put together a cell sheet and we put it 286 00:15:25,880 --> 00:15:28,160 Speaker 1: out to our retail partners and it's strolled out and 287 00:15:28,280 --> 00:15:31,720 Speaker 1: they were gone. You know. He said, I'm gonna make 288 00:15:31,720 --> 00:15:34,640 Speaker 1: a movie. It's called I'm About It, right. And I 289 00:15:34,760 --> 00:15:37,160 Speaker 1: watched the movie and you know, hey, I'll be the 290 00:15:37,200 --> 00:15:39,040 Speaker 1: first one to tell you, and people that tell you 291 00:15:39,040 --> 00:15:41,200 Speaker 1: differently may or may not be telling the truth. I 292 00:15:41,240 --> 00:15:43,360 Speaker 1: didn't get it. I watched it. I was like, okay, 293 00:15:43,400 --> 00:15:45,840 Speaker 1: you know, I was like, you know, that's the pretty, 294 00:15:45,840 --> 00:15:48,640 Speaker 1: you know, pretty low budget movie, you know what I mean, 295 00:15:48,720 --> 00:15:52,800 Speaker 1: not not a big deal. And the thing just blew out. 296 00:15:52,960 --> 00:15:55,640 Speaker 1: I think it went four times platinum at that time. 297 00:15:56,320 --> 00:16:00,120 Speaker 1: And then everything we sold on that thing went one way, 298 00:16:00,120 --> 00:16:02,480 Speaker 1: which was unheard of at the retail industry at that time. 299 00:16:02,520 --> 00:16:05,080 Speaker 1: We sold it all one way because you know, he 300 00:16:05,400 --> 00:16:08,280 Speaker 1: was like, hey, nobody believed in me. Nobody believed in 301 00:16:08,280 --> 00:16:12,080 Speaker 1: the in the movie so they can buy it one 302 00:16:12,120 --> 00:16:13,560 Speaker 1: way and on it if they want to have it 303 00:16:13,600 --> 00:16:16,360 Speaker 1: on the shelf. So he he really changed a lot 304 00:16:16,360 --> 00:16:19,640 Speaker 1: of the marketing and a lot of the you know, ideas, 305 00:16:19,760 --> 00:16:23,040 Speaker 1: and he was a real still is. I mean, he's 306 00:16:23,080 --> 00:16:25,280 Speaker 1: still a great man. He was a real force to 307 00:16:25,320 --> 00:16:28,120 Speaker 1: be reckoned with as it relates to marketing and concept 308 00:16:28,520 --> 00:16:30,360 Speaker 1: and then making him come to a reality. I mean, 309 00:16:30,360 --> 00:16:32,880 Speaker 1: there's the guy that said, hey, I'm gonna go play 310 00:16:32,880 --> 00:16:38,760 Speaker 1: basketball in the NBA, right and he didn't. So one 311 00:16:38,880 --> 00:16:40,760 Speaker 1: thing you can front of that guy. And I Steve 312 00:16:40,880 --> 00:16:42,800 Speaker 1: say that he probably has to be one of the 313 00:16:42,880 --> 00:16:47,480 Speaker 1: top five executives and black music, and I put that 314 00:16:47,560 --> 00:16:50,920 Speaker 1: up there with Verry Gordon. Um, you know, Russell Simmons, 315 00:16:51,000 --> 00:16:53,280 Speaker 1: you have to mention you have to mention Pee right 316 00:16:53,280 --> 00:16:56,080 Speaker 1: along with Easy and those guys, because I think but 317 00:16:56,200 --> 00:16:59,960 Speaker 1: he is even more profound because he wasn't exactly the 318 00:17:00,080 --> 00:17:05,120 Speaker 1: best reverend the world. Yeah, I mean, look, you can 319 00:17:05,240 --> 00:17:11,960 Speaker 1: never judge a man's heart, and man that that guy 320 00:17:12,119 --> 00:17:14,520 Speaker 1: wanted it more than anybody I ever met, and he 321 00:17:14,560 --> 00:17:16,600 Speaker 1: went and got it and I'm proud of him. And 322 00:17:16,640 --> 00:17:20,240 Speaker 1: you know, hey, he uh, he just he he changed 323 00:17:20,280 --> 00:17:24,280 Speaker 1: the game and he will will forever be cemented in 324 00:17:24,320 --> 00:17:28,480 Speaker 1: all of our you know, history books as as a 325 00:17:28,560 --> 00:17:32,160 Speaker 1: rap icon, one of a kind, big props out to Pee, 326 00:17:32,400 --> 00:17:36,000 Speaker 1: no joke. He's the truth all the way through and through. Yeah, 327 00:17:36,000 --> 00:17:37,840 Speaker 1: he is, And I think one of the things with 328 00:17:38,000 --> 00:17:41,439 Speaker 1: no limit. I think, like you said, I think he 329 00:17:41,520 --> 00:17:43,480 Speaker 1: was always kind of a step ahead of the curb 330 00:17:43,520 --> 00:17:49,800 Speaker 1: with everything. Great marketing guy, fantastic on execution, and again 331 00:17:50,040 --> 00:17:53,040 Speaker 1: I almost thought he was a prophet, right. He would 332 00:17:53,080 --> 00:17:56,040 Speaker 1: say something and then sure enough it would always come through, 333 00:17:56,119 --> 00:17:58,200 Speaker 1: and I was like, my gosh, you know, I can't 334 00:17:58,280 --> 00:18:00,720 Speaker 1: argue with this man anymore because what ever he says, 335 00:18:01,280 --> 00:18:04,920 Speaker 1: whether I think he's right or wrong, doesn't matter. Well 336 00:18:04,920 --> 00:18:06,879 Speaker 1: one one way. You gotta look at it too. He 337 00:18:07,000 --> 00:18:08,919 Speaker 1: had a kind of like a guy that was a 338 00:18:08,960 --> 00:18:11,640 Speaker 1: predecessor for gangs wrapping the South. You know, I don't 339 00:18:11,680 --> 00:18:14,000 Speaker 1: never discount Uncle Luke for what they were doing down there, 340 00:18:14,000 --> 00:18:16,280 Speaker 1: but that was a different kind of music. I think 341 00:18:16,400 --> 00:18:20,320 Speaker 1: Ja Prince brought the gangsterism from the South, that gangster 342 00:18:20,440 --> 00:18:23,720 Speaker 1: element because when you listen to those um rap a 343 00:18:23,720 --> 00:18:25,720 Speaker 1: Lot CDs and you heard them talk at the beginning 344 00:18:25,720 --> 00:18:27,960 Speaker 1: of them, it almost like he was giving you a 345 00:18:28,000 --> 00:18:30,440 Speaker 1: message about what was going on in Houston at the time, 346 00:18:30,880 --> 00:18:32,680 Speaker 1: and I look forward to those as a kid growing 347 00:18:32,760 --> 00:18:36,320 Speaker 1: up in the Midwest. I actoually love Rap a Lot Records, 348 00:18:36,359 --> 00:18:40,840 Speaker 1: So was priority was priority was on Rap a Lot 349 00:18:40,880 --> 00:18:44,680 Speaker 1: Ruppords first major distributor, weren't they. We were, We distributed 350 00:18:45,119 --> 00:18:48,240 Speaker 1: records for Jay. Jay has become a good friend over 351 00:18:48,240 --> 00:18:50,560 Speaker 1: the years. I know that you you' all have a 352 00:18:50,640 --> 00:18:54,600 Speaker 1: relationship as well. And he's been on the show, right, Yeah, 353 00:18:54,640 --> 00:18:56,479 Speaker 1: he's been on the show. J is a great dude. Man, 354 00:18:56,480 --> 00:18:59,720 Speaker 1: It's my buddy right then. So you know, you gotta 355 00:18:59,800 --> 00:19:05,880 Speaker 1: get of early pioneer credit to Jay Prince, especially when 356 00:19:05,960 --> 00:19:09,359 Speaker 1: it comes to Southern hip hop, because we all have 357 00:19:09,520 --> 00:19:13,600 Speaker 1: our our our geography, right. We got West Coast had 358 00:19:13,640 --> 00:19:15,560 Speaker 1: a little bit of a different feel and sound and 359 00:19:15,600 --> 00:19:18,160 Speaker 1: a little bit of different culture quite frankly the things 360 00:19:18,200 --> 00:19:21,119 Speaker 1: that people were into, right, and then you had the 361 00:19:21,160 --> 00:19:23,919 Speaker 1: East Coast, which certainly had a different feel and sound 362 00:19:23,920 --> 00:19:27,520 Speaker 1: and is credited with being the initial early you know, 363 00:19:27,880 --> 00:19:31,880 Speaker 1: introducing rap, right, and they had a different feel and sound. 364 00:19:32,359 --> 00:19:34,600 Speaker 1: And then in the South, you know, uh, you know, 365 00:19:34,720 --> 00:19:39,119 Speaker 1: Rap a Lot Records certainly defined that southern feel and sound, 366 00:19:39,160 --> 00:19:41,560 Speaker 1: and as far as I'm concerned, there will always be 367 00:19:41,600 --> 00:19:45,680 Speaker 1: the original down there signed some fantastic artists again, people 368 00:19:45,680 --> 00:19:48,160 Speaker 1: that have become friends of mine over the years, and 369 00:19:48,760 --> 00:19:51,680 Speaker 1: much mad love, mad respect for I consider Rap a 370 00:19:51,680 --> 00:19:54,359 Speaker 1: lot to be my my family. Those people in the 371 00:19:54,440 --> 00:19:57,600 Speaker 1: office down there, and Jay Prince and and and the 372 00:19:57,640 --> 00:20:00,280 Speaker 1: people that he had around him. J Is is one 373 00:20:00,320 --> 00:20:03,520 Speaker 1: of the kinds straight up great music executive and I 374 00:20:03,560 --> 00:20:06,480 Speaker 1: love him to death. He did a fantastic job, continues 375 00:20:06,560 --> 00:20:10,199 Speaker 1: to and there's another man. Whatever he touches, whatever he 376 00:20:10,240 --> 00:20:13,440 Speaker 1: gets involved in, whatever he wants to see come true, 377 00:20:13,480 --> 00:20:16,479 Speaker 1: he goes and makes it happen. And guys, you know 378 00:20:16,880 --> 00:20:19,960 Speaker 1: that's a beautiful thing, ain't it. Yes, it is because 379 00:20:19,960 --> 00:20:22,880 Speaker 1: the thing about Jay Prince too is dead. The thing 380 00:20:22,960 --> 00:20:25,240 Speaker 1: I always loved about Jay is Jay don't do a 381 00:20:25,280 --> 00:20:27,359 Speaker 1: whole bunch of time and wrestling, the live wrestling. He 382 00:20:27,440 --> 00:20:29,520 Speaker 1: kind of just give you that courtesy calls. He'd likes 383 00:20:29,560 --> 00:20:31,000 Speaker 1: his head and that's what it deals, you know what 384 00:20:31,040 --> 00:20:33,680 Speaker 1: I mean. And he's tom I've never heard him raise 385 00:20:33,760 --> 00:20:36,639 Speaker 1: his voice. It's always like, well, hey, this is what 386 00:20:36,680 --> 00:20:38,800 Speaker 1: we want to do now right here, and this is 387 00:20:38,840 --> 00:20:40,680 Speaker 1: what's gonna happen, and you gonna do this, and I'm 388 00:20:40,720 --> 00:20:42,520 Speaker 1: gonna do that when we go going about our way 389 00:20:42,680 --> 00:20:44,880 Speaker 1: and you never know a bunch of live wrestling them 390 00:20:44,880 --> 00:20:48,440 Speaker 1: and say, there's just no nonsense. Yep, he's he's a 391 00:20:48,560 --> 00:20:52,160 Speaker 1: quiet man. I've had I've had full on meetings with 392 00:20:52,200 --> 00:20:55,320 Speaker 1: my staff with him, you know, because Jay and I 393 00:20:55,359 --> 00:20:58,919 Speaker 1: have been in several different you know, distribution relationships. We 394 00:20:58,960 --> 00:21:02,159 Speaker 1: were at Priority, we were at Warner with Asylum East West. 395 00:21:02,520 --> 00:21:05,000 Speaker 1: I had, you know, I had Jay there, and then 396 00:21:05,160 --> 00:21:07,360 Speaker 1: I had Jay again at Fontana. When I was at 397 00:21:07,400 --> 00:21:11,840 Speaker 1: Fontana and I had whole meetings with my staff and 398 00:21:11,840 --> 00:21:13,920 Speaker 1: and Jay didn't come to all of them. But when 399 00:21:13,920 --> 00:21:16,680 Speaker 1: he was there, I've had meetings where he didn't say 400 00:21:17,000 --> 00:21:20,879 Speaker 1: a single word during the entire meeting. People like, is 401 00:21:21,560 --> 00:21:23,600 Speaker 1: he cool with what we're talking about? Is he cool 402 00:21:23,640 --> 00:21:25,920 Speaker 1: with what we're planning? Is you know that's on this 403 00:21:25,960 --> 00:21:29,240 Speaker 1: record releases? He in agreement? I said, If he's not 404 00:21:29,280 --> 00:21:34,760 Speaker 1: an agreement, he'll let you know. Let you know. Now, 405 00:21:34,840 --> 00:21:37,439 Speaker 1: let me ask you this. You've been around some pretty 406 00:21:37,440 --> 00:21:39,840 Speaker 1: good executives, and you can answering this if you want 407 00:21:39,920 --> 00:21:41,560 Speaker 1: to becau I don't know you can keep it one hundred. 408 00:21:42,200 --> 00:21:44,960 Speaker 1: Have you ever had someone that was just an asshole 409 00:21:45,240 --> 00:21:46,919 Speaker 1: that you just didn't like dealing with, but they were 410 00:21:46,960 --> 00:21:50,280 Speaker 1: successful and you kind of tolerating them. Oh yeah, I 411 00:21:50,280 --> 00:21:54,080 Speaker 1: mean I have a whole notebook full of those people, right. Um. 412 00:21:54,119 --> 00:21:57,640 Speaker 1: I mean, you know, life tends to throw us um 413 00:21:57,760 --> 00:21:59,719 Speaker 1: um a lot of different kinds of people. And I'm 414 00:21:59,760 --> 00:22:01,440 Speaker 1: sure there are people that have me in that same 415 00:22:01,440 --> 00:22:05,720 Speaker 1: notebook on their desk too. You know, not everybody's built 416 00:22:05,760 --> 00:22:08,719 Speaker 1: for everybody else, you know, and you know, see all 417 00:22:08,760 --> 00:22:11,879 Speaker 1: I'll tell you, I've been around a lot of people 418 00:22:12,200 --> 00:22:15,159 Speaker 1: that I didn't I want to do business with that 419 00:22:15,200 --> 00:22:17,879 Speaker 1: I didn't really personally like, but I needed to do 420 00:22:17,960 --> 00:22:22,520 Speaker 1: business with them because I respected him. And if I 421 00:22:22,720 --> 00:22:27,119 Speaker 1: lost respect or they lost respect for me, that's the 422 00:22:27,160 --> 00:22:32,359 Speaker 1: beginning of a very broken relationship. Yeah, you know, without that, 423 00:22:33,119 --> 00:22:35,680 Speaker 1: you know, you can try, as at least my experiences, 424 00:22:35,760 --> 00:22:37,439 Speaker 1: you can try as hard as you want, but you 425 00:22:37,520 --> 00:22:41,040 Speaker 1: just can't get there. And I've worked for people who 426 00:22:41,119 --> 00:22:43,560 Speaker 1: just didn't respect me and didn't respect what I brought 427 00:22:43,600 --> 00:22:46,399 Speaker 1: to the table, and that's okay. And I've had people 428 00:22:46,400 --> 00:22:49,639 Speaker 1: work for me that I didn't respect and didn't respect 429 00:22:49,680 --> 00:22:51,200 Speaker 1: what they brought to the table, and that's just a 430 00:22:51,240 --> 00:22:54,840 Speaker 1: bad relationship. You need to cut that off sooner than later. Yeah, 431 00:22:54,880 --> 00:22:57,639 Speaker 1: you know, and I'm really I'm really good friends with 432 00:22:58,000 --> 00:23:00,800 Speaker 1: um with one of you guys, biggest excellent over there. 433 00:23:00,920 --> 00:23:05,080 Speaker 1: Um you may know him was mc tien. Yeah, you know, 434 00:23:05,160 --> 00:23:07,359 Speaker 1: me and him that became, you know, pretty good friends 435 00:23:07,400 --> 00:23:09,359 Speaker 1: over the years. And the thing I left about MEC 436 00:23:10,040 --> 00:23:13,920 Speaker 1: is he always talks about Priority with like that Priority 437 00:23:13,960 --> 00:23:17,520 Speaker 1: brigs with Garden at Nostalgia, like like, man, it was 438 00:23:17,560 --> 00:23:19,359 Speaker 1: the best time effort, you know, like it was a 439 00:23:19,400 --> 00:23:21,360 Speaker 1: family you know what we're going in and just like 440 00:23:21,400 --> 00:23:23,440 Speaker 1: you know, he tells me about the time he walked 441 00:23:23,480 --> 00:23:26,879 Speaker 1: in he started who banging, and you guys just fully 442 00:23:26,920 --> 00:23:30,600 Speaker 1: supported him with it. Yep, yep. Max a friend of 443 00:23:30,640 --> 00:23:34,080 Speaker 1: mine as well as you know, and um, you know, honestly, 444 00:23:34,560 --> 00:23:36,840 Speaker 1: you know, one of the things about Priority was funny. 445 00:23:37,560 --> 00:23:40,200 Speaker 1: I see this happen in corporate America all the time. 446 00:23:40,280 --> 00:23:42,920 Speaker 1: It's gotten a little bit better because you know, we've 447 00:23:43,000 --> 00:23:47,359 Speaker 1: matured corporately, and music has matured, and hip hops now 448 00:23:47,400 --> 00:23:50,520 Speaker 1: that it's not a it's it's not a fad, it's 449 00:23:50,560 --> 00:23:54,640 Speaker 1: not a music of a culture. It's not anything like that. 450 00:23:54,800 --> 00:23:59,040 Speaker 1: It is the largest most popular genre in the world 451 00:23:59,160 --> 00:24:03,480 Speaker 1: right now. And so with that said, you know, the 452 00:24:03,600 --> 00:24:08,280 Speaker 1: thing that was magical about Priority is that it was 453 00:24:08,320 --> 00:24:14,520 Speaker 1: a community of people with really a common goal, great leadership, 454 00:24:15,480 --> 00:24:22,560 Speaker 1: and more importantly, we understood and we lived the culture. 455 00:24:22,600 --> 00:24:24,199 Speaker 1: You know, we still live in a world where we 456 00:24:24,240 --> 00:24:26,680 Speaker 1: call people black and white and we refer to them 457 00:24:26,680 --> 00:24:29,680 Speaker 1: about their ethnicity. I think that's played out and that 458 00:24:29,840 --> 00:24:32,720 Speaker 1: I hope that during my lifetime we won't will refer 459 00:24:32,840 --> 00:24:35,480 Speaker 1: to people as men and women or whatever they are, 460 00:24:35,640 --> 00:24:38,440 Speaker 1: right instead of referring to them by ethnicity. But we're 461 00:24:38,440 --> 00:24:41,000 Speaker 1: still there. So if if we're still there, I'll do 462 00:24:41,080 --> 00:24:46,520 Speaker 1: the same thing. We understood black culture, and we didn't 463 00:24:46,640 --> 00:24:49,280 Speaker 1: understand it because we thought we wanted to be in 464 00:24:49,359 --> 00:24:51,600 Speaker 1: it or we might. We understood it because we lived 465 00:24:51,600 --> 00:24:54,800 Speaker 1: it every day we went. I went to the neighborhoods, 466 00:24:54,880 --> 00:24:58,440 Speaker 1: I was in you know, people's houses, I was at 467 00:24:58,480 --> 00:25:01,560 Speaker 1: their parties, I was there for their holidays, you know. 468 00:25:01,600 --> 00:25:05,240 Speaker 1: And as as the as much as we are the same, 469 00:25:05,280 --> 00:25:08,800 Speaker 1: there are different cultural differences no matter where you're at 470 00:25:08,840 --> 00:25:10,920 Speaker 1: in the north, the south, the east, and west. Like 471 00:25:11,000 --> 00:25:14,960 Speaker 1: we just talked about, you know, different language, different way 472 00:25:15,000 --> 00:25:19,960 Speaker 1: of speaking, sometimes different customs, lots of different things. We 473 00:25:19,960 --> 00:25:22,959 Speaker 1: were in the middle of it. It was what we 474 00:25:23,040 --> 00:25:25,959 Speaker 1: did for a living, and we did it together. And 475 00:25:25,960 --> 00:25:28,879 Speaker 1: we did have a family atmosphere and a loyalty in 476 00:25:29,000 --> 00:25:33,280 Speaker 1: a and a real camaraderie inside that that building. That 477 00:25:33,400 --> 00:25:36,720 Speaker 1: was really magical. I'll leave you with this as it relates. 478 00:25:37,640 --> 00:25:39,560 Speaker 1: You know, one of the one of the things that 479 00:25:39,640 --> 00:25:44,600 Speaker 1: happened when Priority was purchased by E. M. I and I, 480 00:25:45,000 --> 00:25:48,040 Speaker 1: you know, I mean once My purchased that, I resigned 481 00:25:48,080 --> 00:25:51,720 Speaker 1: and I went to Warner Um and worked for Sylvia Rhne. 482 00:25:51,960 --> 00:25:55,000 Speaker 1: Sylvia was kind enough to give me a shot to 483 00:25:55,000 --> 00:25:56,760 Speaker 1: come to Warner and go to what we called the 484 00:25:56,800 --> 00:25:59,000 Speaker 1: majors at the time, because I'd been an independent my 485 00:25:59,040 --> 00:26:04,120 Speaker 1: whole life. As a big step and you know, I 486 00:26:04,200 --> 00:26:08,160 Speaker 1: just when they bought it, I knew that they weren't 487 00:26:08,200 --> 00:26:13,359 Speaker 1: going to maintain the culture of the company, whether they 488 00:26:13,359 --> 00:26:16,400 Speaker 1: intended to or not. I knew that was gonna go away, 489 00:26:17,080 --> 00:26:20,159 Speaker 1: and so I cut my you know, I cut ties 490 00:26:20,200 --> 00:26:23,000 Speaker 1: and left Um immediately. You know, I was one of 491 00:26:23,040 --> 00:26:25,119 Speaker 1: the first to leave, because I just knew it was 492 00:26:25,200 --> 00:26:28,520 Speaker 1: never be the same. We were now owned by a corporation. 493 00:26:29,119 --> 00:26:32,520 Speaker 1: We weren't owned by Mark Serami and Brian Turner who 494 00:26:32,640 --> 00:26:35,480 Speaker 1: founded the company. You know, they were, they were still there, 495 00:26:35,520 --> 00:26:38,560 Speaker 1: but but they weren't going to be the boss long term. 496 00:26:38,560 --> 00:26:40,640 Speaker 1: E M I was. They paid the money, they wrote 497 00:26:40,640 --> 00:26:46,600 Speaker 1: the cash. You know, Before we're going, because I know 498 00:26:46,640 --> 00:26:49,679 Speaker 1: you have a long story career, before we're going, I 499 00:26:49,760 --> 00:26:53,479 Speaker 1: want to ask you this, is there anyone that turned 500 00:26:53,560 --> 00:26:57,320 Speaker 1: up to be super duper successful that the building might 501 00:26:57,320 --> 00:27:00,159 Speaker 1: have fought? Have you ever going to bring someone into 502 00:27:00,240 --> 00:27:03,639 Speaker 1: someone in the building kind of folks in it? I 503 00:27:04,160 --> 00:27:07,960 Speaker 1: think that any time you go to bring any one end, 504 00:27:08,440 --> 00:27:11,879 Speaker 1: people fight you on it, whether it's another executive or 505 00:27:11,920 --> 00:27:15,840 Speaker 1: it's another artist or whatever. But you know, I will 506 00:27:16,040 --> 00:27:19,000 Speaker 1: I will never forget. We wanted to be in business 507 00:27:19,000 --> 00:27:21,199 Speaker 1: with cash money, and there was a lot of fighting 508 00:27:21,200 --> 00:27:23,280 Speaker 1: in and around cash money, and I wish we'd had 509 00:27:23,320 --> 00:27:26,400 Speaker 1: them to be part of that family. Um, you know, 510 00:27:26,600 --> 00:27:30,520 Speaker 1: for me as a sales guy at that time, and 511 00:27:30,560 --> 00:27:32,639 Speaker 1: again we did lots of other things, but I was 512 00:27:32,880 --> 00:27:38,000 Speaker 1: classically trained sales guy. That's all I cared about, right, 513 00:27:38,040 --> 00:27:40,960 Speaker 1: I didn't care about who was, you know, arguing or 514 00:27:40,960 --> 00:27:44,000 Speaker 1: fighting with who or what colors, people were wearing, the 515 00:27:44,119 --> 00:27:46,119 Speaker 1: rags they were flying. None of that hattered to me. 516 00:27:46,400 --> 00:27:50,159 Speaker 1: I just cared that it would sell right, that that 517 00:27:50,320 --> 00:27:52,480 Speaker 1: something would go out there and be impactful, and that 518 00:27:52,560 --> 00:27:57,520 Speaker 1: we could go and create something exciting. And they always 519 00:27:57,560 --> 00:28:00,720 Speaker 1: fight and steal no matter what it is, because no 520 00:28:00,760 --> 00:28:03,920 Speaker 1: one's gonna have the same opinion, so there's always one 521 00:28:03,960 --> 00:28:08,200 Speaker 1: side versus the other, and you know, sometimes you do so. 522 00:28:08,200 --> 00:28:10,600 Speaker 1: So so you mean to tell me that Priority Ricords 523 00:28:10,640 --> 00:28:12,800 Speaker 1: could have had cash money records over there, and I'm 524 00:28:12,800 --> 00:28:15,600 Speaker 1: pretty sure, I'm pretty sure no limit had a problem 525 00:28:15,680 --> 00:28:19,480 Speaker 1: with that. There were lots of people that had a 526 00:28:19,520 --> 00:28:24,119 Speaker 1: problem with it. And frankly, you know, I was I 527 00:28:24,240 --> 00:28:27,600 Speaker 1: was a vote, a very uh you know minority. Well, 528 00:28:28,520 --> 00:28:31,640 Speaker 1: I was an insignificant vote that I wanted them there, 529 00:28:33,680 --> 00:28:35,359 Speaker 1: I bet you did. You know, those guys sold a 530 00:28:35,359 --> 00:28:37,200 Speaker 1: lot of rigors, and when they came there was kind 531 00:28:37,200 --> 00:28:40,000 Speaker 1: of like the you know what what what the funny 532 00:28:40,000 --> 00:28:42,280 Speaker 1: thing it was about that situation. It was not I 533 00:28:42,360 --> 00:28:45,560 Speaker 1: know Birdman and I know you know, I think they're 534 00:28:45,560 --> 00:28:48,920 Speaker 1: both great people. But I think at that time, though, 535 00:28:48,960 --> 00:28:51,680 Speaker 1: I think that with all the master p doing what 536 00:28:51,720 --> 00:28:54,520 Speaker 1: he did, cash money maybe might have had the success 537 00:28:54,520 --> 00:28:56,760 Speaker 1: because p kind of opened up the door for New Orleans. 538 00:28:57,880 --> 00:29:00,880 Speaker 1: I will always see p as upon in ear down there. 539 00:29:01,520 --> 00:29:05,360 Speaker 1: He was the one that got you know, got his 540 00:29:05,400 --> 00:29:08,800 Speaker 1: shot first in a way, right, j right, but certainly 541 00:29:08,800 --> 00:29:13,080 Speaker 1: for New Orleans. Um. But yeah, he went on and 542 00:29:13,560 --> 00:29:15,960 Speaker 1: blaze the trail, just like Ja blaze the trail for 543 00:29:16,000 --> 00:29:18,520 Speaker 1: southern hip hop. We got to talk about the sponsor 544 00:29:18,560 --> 00:29:21,800 Speaker 1: today's show. This episode is sponsored by Blue Shoo. 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That's blue shoo dot Com promo code seen 580 00:31:00,320 --> 00:31:02,720 Speaker 1: one on one and received your first month free. I 581 00:31:02,760 --> 00:31:07,520 Speaker 1: wore blue Unknowing Unknowing. Whatn't the part of the scheme, y'all? 582 00:31:07,680 --> 00:31:09,440 Speaker 1: Whatn't the part of it? You know what I'm saying, 583 00:31:09,440 --> 00:31:11,760 Speaker 1: you guys, don't and use that promo code in case 584 00:31:11,800 --> 00:31:14,680 Speaker 1: you know you're feeling age. You don't necessarily have to 585 00:31:14,720 --> 00:31:17,840 Speaker 1: be on if you have no problems. But so you 586 00:31:18,040 --> 00:31:20,880 Speaker 1: left Priority Records. You over now the major label because 587 00:31:20,880 --> 00:31:22,600 Speaker 1: a lot of people you know, it's funny when you 588 00:31:22,600 --> 00:31:25,480 Speaker 1: say a major, because at that time I think Priority 589 00:31:25,600 --> 00:31:29,000 Speaker 1: was probably doing more volume than the major's work. We 590 00:31:29,000 --> 00:31:32,440 Speaker 1: were we were doing quite well. And um, you know, 591 00:31:32,520 --> 00:31:35,720 Speaker 1: we had certainly got the attention of everybody in the 592 00:31:35,800 --> 00:31:38,160 Speaker 1: industry because we were on the top of the charts. 593 00:31:38,640 --> 00:31:43,040 Speaker 1: Don't forget before we leave Priority that in w A 594 00:31:43,480 --> 00:31:48,479 Speaker 1: for Life record, right that debuted at number one because 595 00:31:48,600 --> 00:31:55,000 Speaker 1: sounds Scan changed the reporting and it was more accurate, 596 00:31:55,760 --> 00:31:58,000 Speaker 1: and so n w A ended up being the number 597 00:31:58,000 --> 00:32:00,360 Speaker 1: one record in the country, and that opened a lot 598 00:32:00,440 --> 00:32:04,120 Speaker 1: of people's eyes. Um, the other genre that really benefited 599 00:32:04,160 --> 00:32:07,320 Speaker 1: from that change that sound scan was country because country 600 00:32:07,480 --> 00:32:10,360 Speaker 1: had a similar country music that is, had a similar 601 00:32:10,880 --> 00:32:13,920 Speaker 1: you know path, and that they weren't quite recognized for 602 00:32:14,000 --> 00:32:17,640 Speaker 1: the contributions that they were making to the retail community. 603 00:32:17,760 --> 00:32:20,080 Speaker 1: The retailers knew it, but the world didn't really know 604 00:32:20,160 --> 00:32:23,360 Speaker 1: it until sound Scan changed their formula. And frankly, that 605 00:32:23,440 --> 00:32:26,560 Speaker 1: was a big deal. So we had caught a priority, 606 00:32:26,600 --> 00:32:28,640 Speaker 1: had gotten a lot of attention along with master p 607 00:32:28,840 --> 00:32:31,000 Speaker 1: being on the chart squad every week with a brand 608 00:32:31,040 --> 00:32:35,360 Speaker 1: new record that was was out there post that. Yeah, 609 00:32:35,480 --> 00:32:37,560 Speaker 1: we for those out there that may not know what 610 00:32:37,680 --> 00:32:40,400 Speaker 1: sound scans man, because we're tell them about retail now, 611 00:32:40,480 --> 00:32:43,480 Speaker 1: that's like, that's like ancient stuff to most of these 612 00:32:43,520 --> 00:32:48,600 Speaker 1: keys nowadays. Scan Back in the day, children and young 613 00:32:48,600 --> 00:32:51,760 Speaker 1: people listening to the episode right now, sound scan was 614 00:32:51,800 --> 00:32:53,920 Speaker 1: how they tract the sales of records. You know, every 615 00:32:53,920 --> 00:32:56,040 Speaker 1: time they scanned, it would give record beings at a 616 00:32:56,040 --> 00:32:58,520 Speaker 1: records For one time when we went sound scan and um, 617 00:32:58,760 --> 00:33:00,360 Speaker 1: I could talk about it now, we got a whole 618 00:33:00,400 --> 00:33:02,160 Speaker 1: bunch of free CDs in the mail all the time. 619 00:33:02,200 --> 00:33:04,520 Speaker 1: It was pretty cool. Once people in sound scan, we 620 00:33:04,560 --> 00:33:08,760 Speaker 1: started getting all kinds of stuff for free, yep, and 621 00:33:08,760 --> 00:33:13,000 Speaker 1: and and what you know at the end of the day, 622 00:33:13,480 --> 00:33:17,280 Speaker 1: what sound scan results were what you just referred to 623 00:33:17,360 --> 00:33:21,560 Speaker 1: steal is it drove the numbers on the Billboard charts, 624 00:33:21,720 --> 00:33:24,280 Speaker 1: right for the top two hundred and the and the 625 00:33:24,320 --> 00:33:26,640 Speaker 1: pop charts and those kind of things. And so when 626 00:33:26,720 --> 00:33:30,720 Speaker 1: n w A shot to number one when we were 627 00:33:30,760 --> 00:33:33,520 Speaker 1: you know, we released the record, it was because the 628 00:33:33,600 --> 00:33:36,160 Speaker 1: sound scans reporting and it ended up being number one 629 00:33:36,160 --> 00:33:39,720 Speaker 1: on the Billboard chart. Oh wow, So that changed a 630 00:33:39,720 --> 00:33:42,880 Speaker 1: whole lot of things. Now, let me ask you this. 631 00:33:44,920 --> 00:33:48,960 Speaker 1: You go into the major system, what did they Was 632 00:33:49,000 --> 00:33:51,400 Speaker 1: there anything there that you just didn't like versus the 633 00:33:51,440 --> 00:33:54,600 Speaker 1: old regime versus what you were used to doing. Oh, 634 00:33:54,640 --> 00:33:56,520 Speaker 1: there were so many things. You know, any time you 635 00:33:56,600 --> 00:34:00,920 Speaker 1: make change, things are different, right, and changes always hard 636 00:34:01,000 --> 00:34:03,440 Speaker 1: because we want things to kind of remain the same, 637 00:34:03,600 --> 00:34:08,239 Speaker 1: right always. Um, even if they're better, we still maybe 638 00:34:08,320 --> 00:34:10,600 Speaker 1: don't know until we get in it. But yeah, the 639 00:34:10,680 --> 00:34:14,480 Speaker 1: biggest change for me going to the majors is coming 640 00:34:14,480 --> 00:34:17,640 Speaker 1: out of an independent like priority And I've referred to 641 00:34:17,680 --> 00:34:21,879 Speaker 1: it several times during this podcast, is you can call 642 00:34:21,960 --> 00:34:26,319 Speaker 1: yourself whatever you want, right, vice president of sales, You know, 643 00:34:27,280 --> 00:34:30,760 Speaker 1: head a radio, but if the box needs to be moved, 644 00:34:30,800 --> 00:34:33,319 Speaker 1: somebody goes and moves the box, doesn't matter what your 645 00:34:33,320 --> 00:34:36,680 Speaker 1: title is. And and and that was what I missed 646 00:34:36,680 --> 00:34:39,000 Speaker 1: the most is you know, I had a really great 647 00:34:39,040 --> 00:34:42,120 Speaker 1: relationship with Power one oh six and Hot nineties seven 648 00:34:42,160 --> 00:34:44,719 Speaker 1: in New York, and I was driving a lot of 649 00:34:44,719 --> 00:34:48,680 Speaker 1: initiatives with them on the advertising side, and a lot 650 00:34:48,719 --> 00:34:53,279 Speaker 1: of our records were We're getting introduced there because we 651 00:34:53,360 --> 00:34:55,840 Speaker 1: had a good relationship with them, and they were starting 652 00:34:55,840 --> 00:35:00,200 Speaker 1: to understand, you know, the importance, particularly of Southern hip 653 00:35:00,239 --> 00:35:03,120 Speaker 1: hop when it came to master p right, because then 654 00:35:03,239 --> 00:35:06,759 Speaker 1: you have to continue to break down barriers of what 655 00:35:06,880 --> 00:35:11,920 Speaker 1: people think was great over time, and that when I 656 00:35:11,920 --> 00:35:14,920 Speaker 1: got to the majors, all changed. If you're head of sales. 657 00:35:15,000 --> 00:35:18,080 Speaker 1: I was head of sales at Elector with Sylvia. You 658 00:35:18,160 --> 00:35:21,520 Speaker 1: do sales. You don't do an R, you don't do 659 00:35:21,600 --> 00:35:26,040 Speaker 1: any radio promotion, you don't do any marketing. You do sales. 660 00:35:26,480 --> 00:35:28,839 Speaker 1: That's your job. Stay in your lane, go do that. 661 00:35:28,960 --> 00:35:32,279 Speaker 1: And that's the way larger corporations are because they have 662 00:35:32,320 --> 00:35:36,560 Speaker 1: a bunch of people assigned to do everything else instead 663 00:35:36,600 --> 00:35:38,719 Speaker 1: of you know a few people that have to do 664 00:35:38,800 --> 00:35:43,160 Speaker 1: everything right. And that was a culture shock for me. Yeah, exactly. 665 00:35:43,280 --> 00:35:45,279 Speaker 1: And I bet you that was because one of the 666 00:35:45,320 --> 00:35:48,520 Speaker 1: things that I was running joke to me about industry 667 00:35:48,520 --> 00:35:51,279 Speaker 1: because I worked in the publishing industry one time and 668 00:35:52,320 --> 00:35:54,920 Speaker 1: I just got offered a job. It was funny, maybe 669 00:35:54,920 --> 00:35:57,520 Speaker 1: like six months ago a good friend of mine nine 670 00:35:57,680 --> 00:35:59,680 Speaker 1: might leave hit me up and say, hey, you should laugh, 671 00:35:59,760 --> 00:36:02,799 Speaker 1: you know, apply for this job. Right. So, I'm doing 672 00:36:02,800 --> 00:36:05,760 Speaker 1: a phone interview with the woman and she's probably thirty 673 00:36:05,800 --> 00:36:08,000 Speaker 1: years younger than me, and we're talking about it. We 674 00:36:08,040 --> 00:36:10,319 Speaker 1: get to talking about I won't say what company it was, 675 00:36:10,400 --> 00:36:13,279 Speaker 1: but we get to talking about Prince and I was 676 00:36:13,320 --> 00:36:15,960 Speaker 1: talking about, you know, Purple Rain, and she didn't know 677 00:36:16,000 --> 00:36:19,759 Speaker 1: what I was talking about. And and I kind of 678 00:36:19,800 --> 00:36:24,160 Speaker 1: politely changed my mind as about the position. Who have 679 00:36:24,239 --> 00:36:27,560 Speaker 1: to having a conversation with her because I realized, you know, 680 00:36:27,640 --> 00:36:29,719 Speaker 1: this woman right here, I could possibly be working for her. 681 00:36:29,719 --> 00:36:31,719 Speaker 1: And she don't know nothing about music, She don't know 682 00:36:31,800 --> 00:36:35,080 Speaker 1: nothing about black music. She's just someone that's there because 683 00:36:35,120 --> 00:36:37,680 Speaker 1: of whatever reason. But she had no passion for the music. 684 00:36:38,040 --> 00:36:40,080 Speaker 1: And I just didn't want to go into a situation 685 00:36:40,080 --> 00:36:43,360 Speaker 1: of where I was just doing paperwork and research all day. 686 00:36:43,400 --> 00:36:45,840 Speaker 1: I wasn't. I wasn't getting into it like that because 687 00:36:45,880 --> 00:36:50,320 Speaker 1: to me, that's what the music business has become, almost 688 00:36:50,800 --> 00:36:54,839 Speaker 1: all about analytics and just the pure numbers. I'm something. 689 00:36:54,880 --> 00:36:58,040 Speaker 1: Don't get me wrong, those are very important tools, but 690 00:36:58,120 --> 00:37:01,000 Speaker 1: when you're trying to find that next stuff, I don't 691 00:37:01,000 --> 00:37:03,200 Speaker 1: think Brian turning those dudes just in there looking at 692 00:37:03,239 --> 00:37:05,600 Speaker 1: metrics back and I think they were listening to stuff 693 00:37:05,640 --> 00:37:11,719 Speaker 1: that was gonna be impactful to the coaching. Yeah, yep, 694 00:37:11,920 --> 00:37:16,520 Speaker 1: those guys were, you know true. I mean, one of 695 00:37:16,520 --> 00:37:18,920 Speaker 1: the things that I find a little bit interesting about 696 00:37:18,960 --> 00:37:22,800 Speaker 1: the music business now is it is, to your point, 697 00:37:22,880 --> 00:37:27,600 Speaker 1: still very analytic driven. Right, everything's out there in front 698 00:37:27,640 --> 00:37:30,400 Speaker 1: of you, all the metrics, all the numbers. You know, 699 00:37:30,480 --> 00:37:34,000 Speaker 1: there's no hiding from the data, so to speak. And 700 00:37:34,760 --> 00:37:39,080 Speaker 1: that I mean back in the early music days, and 701 00:37:39,520 --> 00:37:42,600 Speaker 1: you know, long before my time and up through my 702 00:37:42,719 --> 00:37:47,160 Speaker 1: time in the music business, these guys were signing artists 703 00:37:47,160 --> 00:37:50,799 Speaker 1: that they believe we're going to be successful. And they 704 00:37:50,800 --> 00:37:54,120 Speaker 1: didn't have a bunch of reports they were looking at. 705 00:37:54,200 --> 00:37:56,759 Speaker 1: They went to a show watched where they're not the 706 00:37:56,760 --> 00:38:00,200 Speaker 1: crowd knew the lyrics, right, they listened to of the 707 00:38:00,719 --> 00:38:05,359 Speaker 1: local retailers. Were they selling the records right? They went 708 00:38:05,400 --> 00:38:08,680 Speaker 1: and did some of that grassroots stuff and lots of people, 709 00:38:08,680 --> 00:38:11,880 Speaker 1: and I've done it several times. I signed many artists 710 00:38:12,480 --> 00:38:17,560 Speaker 1: that probably in a analytical way, did not deserve to 711 00:38:17,600 --> 00:38:19,719 Speaker 1: have a record deal, but I signed him because I 712 00:38:19,719 --> 00:38:22,520 Speaker 1: believe they were passionate and I believe that they were, 713 00:38:23,120 --> 00:38:26,800 Speaker 1: you know, worthy of having a shot. I signed a 714 00:38:26,840 --> 00:38:31,000 Speaker 1: deal at at Fontana, you know, with a good friend 715 00:38:31,040 --> 00:38:33,520 Speaker 1: of mine, Mark Tanner and Chime Music, because he wrote 716 00:38:33,560 --> 00:38:38,440 Speaker 1: a song that was influential to me, and I signed 717 00:38:38,480 --> 00:38:43,399 Speaker 1: him based on that any of the numbers were gonna 718 00:38:43,440 --> 00:38:48,160 Speaker 1: be off. You did fine. I mean, it wasn't a 719 00:38:48,160 --> 00:38:54,120 Speaker 1: giant success, but I'm glad we did it well. You know, 720 00:38:54,280 --> 00:38:56,640 Speaker 1: sometimes it has to be involved that dude, Like I 721 00:38:57,160 --> 00:38:59,280 Speaker 1: just think, man, a lot of music has to start 722 00:38:59,360 --> 00:39:02,160 Speaker 1: coming from the old. A lot of it has to 723 00:39:02,200 --> 00:39:04,520 Speaker 1: mean something to somebody because we go off because it's 724 00:39:04,520 --> 00:39:06,680 Speaker 1: a lot of stuff out there. It's like, let's keep 725 00:39:06,680 --> 00:39:09,760 Speaker 1: it real. It's not. It's hard to get a people's 726 00:39:09,800 --> 00:39:12,080 Speaker 1: attention right now, but if you've got some bs, it's 727 00:39:12,080 --> 00:39:14,279 Speaker 1: easy to get people's attention. Now. This is definitely the 728 00:39:14,440 --> 00:39:17,359 Speaker 1: error of just um. And I don't want to say 729 00:39:17,400 --> 00:39:19,200 Speaker 1: because I like a lot of these young people's music. 730 00:39:19,239 --> 00:39:21,279 Speaker 1: I'm not one of those old dudes to talk about 731 00:39:21,280 --> 00:39:24,479 Speaker 1: the keys and what they're doing. But I definitely think 732 00:39:24,560 --> 00:39:27,120 Speaker 1: that the system is kind of rigged right now that 733 00:39:28,080 --> 00:39:30,560 Speaker 1: you know, people can have the appearance of getting attention 734 00:39:30,560 --> 00:39:32,480 Speaker 1: that they want to, but it's not really going there. 735 00:39:32,480 --> 00:39:35,240 Speaker 1: It's not really making an impact like it is versus 736 00:39:35,280 --> 00:39:38,520 Speaker 1: somebody just being interested in the oddity just going on 737 00:39:38,560 --> 00:39:42,000 Speaker 1: at that time, you follow what I'm saying. I mean 738 00:39:42,200 --> 00:39:45,120 Speaker 1: I always referred to it and still referred to it 739 00:39:45,200 --> 00:39:49,279 Speaker 1: like this still authenticity, right? Is it authentic? Is that 740 00:39:49,400 --> 00:39:52,279 Speaker 1: really who you are? Is that really you're talking about 741 00:39:52,280 --> 00:39:55,600 Speaker 1: stuff you really know something about? That meant something to me. 742 00:39:55,719 --> 00:39:58,840 Speaker 1: Like we talked about the early Priority days, these guys 743 00:39:58,880 --> 00:40:02,760 Speaker 1: were living that line. If they weren't fake, they weren't 744 00:40:02,880 --> 00:40:05,799 Speaker 1: like you know, it wasn't stuff they didn't experience, And 745 00:40:05,840 --> 00:40:07,879 Speaker 1: that meant a lot more to me than I can 746 00:40:07,920 --> 00:40:10,960 Speaker 1: go and tell stories all day that aren't true, right, 747 00:40:11,120 --> 00:40:13,200 Speaker 1: And I can go tell stories about things that I 748 00:40:13,239 --> 00:40:15,920 Speaker 1: don't know anything about, and sooner or later, you know, 749 00:40:16,040 --> 00:40:20,960 Speaker 1: game recognized game I don't care what error we're in. 750 00:40:21,200 --> 00:40:24,160 Speaker 1: If you're not really authentic, at some point, somebody's gonna 751 00:40:24,160 --> 00:40:26,560 Speaker 1: see through it. Now. Whether they care or not, if 752 00:40:26,600 --> 00:40:32,080 Speaker 1: the beats hot enough right now is my question exactly. 753 00:40:32,440 --> 00:40:34,479 Speaker 1: And you know, I'd like to tell people all the time. 754 00:40:36,160 --> 00:40:38,040 Speaker 1: I don't want to keep going back to Pe. But 755 00:40:38,120 --> 00:40:41,800 Speaker 1: Pete broke down on so many barriers. I think Pete 756 00:40:41,920 --> 00:40:44,719 Speaker 1: was the first person that proved kind of like, now, 757 00:40:44,800 --> 00:40:46,839 Speaker 1: don't get me wrong with Pete, but he was by 758 00:40:46,880 --> 00:40:49,799 Speaker 1: far not the worst rapper of all time. There are 759 00:40:50,000 --> 00:40:52,600 Speaker 1: people that you know, actually way worse than them to 760 00:40:52,680 --> 00:40:55,239 Speaker 1: call themselves rappers, you know what I mean. I think 761 00:40:55,320 --> 00:40:58,000 Speaker 1: Pete proved though that if you had to beat man 762 00:40:58,120 --> 00:41:01,560 Speaker 1: the hook catchy beating the catchy in the story, people 763 00:41:01,560 --> 00:41:04,120 Speaker 1: were buying to the public. I don't think Joe public 764 00:41:04,160 --> 00:41:08,399 Speaker 1: care about that like that. People were buying into that 765 00:41:09,560 --> 00:41:15,080 Speaker 1: because of the brand, and that's what artists and labels 766 00:41:16,040 --> 00:41:20,520 Speaker 1: and entities should strive to be. People bought things that 767 00:41:20,600 --> 00:41:25,239 Speaker 1: came out with that tank on it, period. Whether they'd 768 00:41:25,280 --> 00:41:28,160 Speaker 1: ever heard a beat or a note on it, they 769 00:41:28,280 --> 00:41:33,160 Speaker 1: knew they had to have that released because it had 770 00:41:33,200 --> 00:41:35,560 Speaker 1: the tank on it. And if it had the tank 771 00:41:35,640 --> 00:41:38,719 Speaker 1: on it. It had to represent what they had experienced 772 00:41:38,719 --> 00:41:42,040 Speaker 1: with for with the No Limit releases, and that is 773 00:41:42,560 --> 00:41:47,440 Speaker 1: that was the magic there was creating a brand that 774 00:41:47,560 --> 00:41:50,160 Speaker 1: people had to be a part of, remembering pulling the 775 00:41:50,200 --> 00:41:53,959 Speaker 1: tanks out on the basketball court and the dependance and 776 00:41:54,480 --> 00:41:57,239 Speaker 1: it went on and on and on. And he was brilliant. 777 00:41:57,640 --> 00:42:00,160 Speaker 1: He was a gene He still is. I mean I'm 778 00:42:00,160 --> 00:42:02,120 Speaker 1: talking like he's not still here. He just had a 779 00:42:02,120 --> 00:42:07,000 Speaker 1: birthday this week. He's a genius, he really is. And 780 00:42:07,840 --> 00:42:12,440 Speaker 1: watching don't get a big head. And you know that 781 00:42:12,480 --> 00:42:18,040 Speaker 1: the you know the thing? You know, man, I think 782 00:42:18,080 --> 00:42:20,279 Speaker 1: what it is a lot of these kids today and 783 00:42:20,320 --> 00:42:22,719 Speaker 1: I hear people people hit people hit me up all 784 00:42:22,760 --> 00:42:25,000 Speaker 1: the time for whatever reason. They think we could do 785 00:42:25,040 --> 00:42:27,879 Speaker 1: something with their music. Everybody's looking for a break. Yeah, 786 00:42:28,400 --> 00:42:31,720 Speaker 1: And um, I tell these guys, like I asked people, 787 00:42:34,200 --> 00:42:36,440 Speaker 1: what is it that you want out of your career? Why? Why? 788 00:42:36,440 --> 00:42:38,440 Speaker 1: Why do you want to put an album out? If 789 00:42:38,440 --> 00:42:40,600 Speaker 1: they tell me if the first thing out they mass 790 00:42:40,640 --> 00:42:42,319 Speaker 1: they want to make money, I never deal with it 791 00:42:42,360 --> 00:42:45,080 Speaker 1: again because that's gonna be a situation that's not gonna 792 00:42:45,120 --> 00:42:47,440 Speaker 1: be They're not in it for the right reasons. I 793 00:42:47,480 --> 00:42:49,719 Speaker 1: think I think when you know, I know, when I 794 00:42:49,800 --> 00:42:51,840 Speaker 1: was making music and I was putting out music and 795 00:42:51,840 --> 00:42:54,120 Speaker 1: I was working for the publishing company and doing my thing, 796 00:42:54,800 --> 00:42:59,040 Speaker 1: I was there because I love music and I would 797 00:42:59,040 --> 00:43:00,719 Speaker 1: have something to do with it. Probably would have did 798 00:43:00,760 --> 00:43:02,879 Speaker 1: the job for free. They had told me there's gonna 799 00:43:02,880 --> 00:43:04,480 Speaker 1: pay for this job. You know, you come in and 800 00:43:04,480 --> 00:43:06,919 Speaker 1: do it because I was passionate about it. I love 801 00:43:07,040 --> 00:43:10,759 Speaker 1: listening to the music. I loved getting the opportunities, like 802 00:43:10,760 --> 00:43:12,960 Speaker 1: when we have Warner Brothers and somebody hit us up 803 00:43:13,000 --> 00:43:14,640 Speaker 1: and asks if we had a song for this, and 804 00:43:14,640 --> 00:43:16,399 Speaker 1: we're looking at the scene to movie and you're trying 805 00:43:16,400 --> 00:43:19,400 Speaker 1: to play something with that particular scene, it had to 806 00:43:19,400 --> 00:43:21,520 Speaker 1: be all about the music. And if it's not about that, 807 00:43:21,560 --> 00:43:24,279 Speaker 1: and I think that that's the same for anything, for him, 808 00:43:24,400 --> 00:43:26,520 Speaker 1: for whatever, all the life you're in, I think you 809 00:43:26,560 --> 00:43:28,799 Speaker 1: have to have some level of passion for it. Have 810 00:43:29,000 --> 00:43:31,560 Speaker 1: you ever found throughout your courses you've been around a 811 00:43:31,600 --> 00:43:33,759 Speaker 1: long time, man, have you ever just looked at this 812 00:43:33,760 --> 00:43:35,279 Speaker 1: stuff and say it, Man, I'm tired of but I 813 00:43:35,280 --> 00:43:38,080 Speaker 1: don't want to deal with it no more. Oh Still, 814 00:43:38,160 --> 00:43:42,680 Speaker 1: It's exactly why I'm where I'm at right now, is 815 00:43:42,760 --> 00:43:46,720 Speaker 1: you're a thousand percent right. I worked for thirty years 816 00:43:47,440 --> 00:43:50,319 Speaker 1: and never felt like I was working. I was doing 817 00:43:50,360 --> 00:43:53,040 Speaker 1: something I loved. I was doing it with people I love. 818 00:43:53,239 --> 00:43:55,600 Speaker 1: Did I get an arguments, did we have fights, did 819 00:43:55,680 --> 00:44:00,279 Speaker 1: we have threats? Did we have drama every day? But 820 00:44:00,400 --> 00:44:02,840 Speaker 1: I loved it. And at the end of the day, 821 00:44:02,920 --> 00:44:05,120 Speaker 1: I never felt like I got up and went to work. 822 00:44:05,200 --> 00:44:07,160 Speaker 1: It was part of my life. It was part of 823 00:44:07,200 --> 00:44:10,400 Speaker 1: what I might to your point steal. It was passion, 824 00:44:10,800 --> 00:44:13,200 Speaker 1: and that's what should get people up in the morning, 825 00:44:13,400 --> 00:44:16,240 Speaker 1: because if you go do what you're really passionate about, 826 00:44:16,480 --> 00:44:19,359 Speaker 1: the money will always be there. You'll always find your 827 00:44:19,360 --> 00:44:22,160 Speaker 1: way to success because you're not working. People would say 828 00:44:22,160 --> 00:44:23,960 Speaker 1: to me all the time, I go to dinner, I'd 829 00:44:23,960 --> 00:44:25,960 Speaker 1: be on my phone. I'd go to here and I'd 830 00:44:26,000 --> 00:44:28,839 Speaker 1: be on my phone. I'd be They had blackberries, then 831 00:44:28,840 --> 00:44:30,960 Speaker 1: they had iPhones, and all of a sudden, you know 832 00:44:31,080 --> 00:44:34,880 Speaker 1: you were connected seven. I was constantly working. I was 833 00:44:34,960 --> 00:44:39,360 Speaker 1: constantly on a plane, flying across the world always, and 834 00:44:39,520 --> 00:44:42,680 Speaker 1: you know, hey, at the end of the day. People 835 00:44:42,680 --> 00:44:44,440 Speaker 1: would say to me all time, and you're a workaholic, 836 00:44:44,480 --> 00:44:48,399 Speaker 1: and be like, I'm not. This is what and who 837 00:44:48,480 --> 00:44:51,399 Speaker 1: I am, it's not what I'm trying to be. It's 838 00:44:51,400 --> 00:44:53,759 Speaker 1: not what I want to be. It's just part of 839 00:44:53,800 --> 00:44:57,200 Speaker 1: who I am. I'm enjoying myself. This is fun for me. 840 00:44:57,520 --> 00:45:00,200 Speaker 1: I love this. So at the end of the day, 841 00:45:00,239 --> 00:45:02,960 Speaker 1: I never felt like I went to work a day 842 00:45:02,960 --> 00:45:05,759 Speaker 1: of my life. When it started to be work for me, 843 00:45:06,680 --> 00:45:12,879 Speaker 1: it's when I stepped away mhm. Because that told me, 844 00:45:13,040 --> 00:45:16,719 Speaker 1: just like you just described in such great advice to anyone, 845 00:45:16,800 --> 00:45:18,880 Speaker 1: no matter where you're at in the walk of your life, 846 00:45:19,239 --> 00:45:23,200 Speaker 1: to listen to ma'am. When you stop enjoying what you're doing, 847 00:45:23,239 --> 00:45:27,799 Speaker 1: you're doing because you have to. That truly is slavery. Yeah, 848 00:45:27,840 --> 00:45:32,560 Speaker 1: it is. You know, if you if you're chained because 849 00:45:32,600 --> 00:45:35,400 Speaker 1: you have to go because you gotta do this or 850 00:45:35,440 --> 00:45:37,080 Speaker 1: you gotta do that. Now, I know a lot of 851 00:45:37,120 --> 00:45:39,200 Speaker 1: people gotta pay their bills and they gotta do this 852 00:45:39,280 --> 00:45:42,840 Speaker 1: and do that. Don't misunderstand what I'm saying. There's always 853 00:45:42,840 --> 00:45:45,839 Speaker 1: an option to continue to look for ways to put 854 00:45:45,920 --> 00:45:48,839 Speaker 1: you in line with your purpose. And if you can 855 00:45:48,880 --> 00:45:53,280 Speaker 1: get aligned with your purpose, it will be so much easier. 856 00:45:53,320 --> 00:45:55,440 Speaker 1: You may you may hey, you may have to be 857 00:45:55,440 --> 00:45:57,680 Speaker 1: in bondage for a few years to do what you 858 00:45:57,760 --> 00:46:00,359 Speaker 1: gotta do to be able to get there. But at 859 00:46:00,360 --> 00:46:03,040 Speaker 1: the end of the day, that should be your goal. 860 00:46:03,120 --> 00:46:06,319 Speaker 1: Not money, not this, not that, not how do I 861 00:46:06,400 --> 00:46:09,080 Speaker 1: sleep more and work lass, none of that. What is 862 00:46:09,120 --> 00:46:13,440 Speaker 1: it that I'm here and I'm really designed to do? 863 00:46:13,920 --> 00:46:16,040 Speaker 1: Ye know, what's your purpose? And that's that's That's one 864 00:46:16,040 --> 00:46:19,600 Speaker 1: of the things that I preached my key. It's right. Um. 865 00:46:19,640 --> 00:46:23,520 Speaker 1: I've always told my kids, um that if you look 866 00:46:23,600 --> 00:46:26,239 Speaker 1: for a job so to speak, now, there's nothing wrong 867 00:46:26,280 --> 00:46:28,399 Speaker 1: with the work, because you can't staying here you sit 868 00:46:28,440 --> 00:46:30,279 Speaker 1: on your tail all day. You can't stay at home, 869 00:46:30,360 --> 00:46:31,759 Speaker 1: you sit on your gass all day while I go 870 00:46:31,840 --> 00:46:34,560 Speaker 1: pay the bills. I don't mean that, but I think 871 00:46:34,640 --> 00:46:38,319 Speaker 1: that if you're in a situation of where you're going 872 00:46:38,360 --> 00:46:41,040 Speaker 1: to go work somewhere forty hours a week and it's 873 00:46:41,120 --> 00:46:43,480 Speaker 1: somewhere that you hate, and you go do that until 874 00:46:44,880 --> 00:46:48,400 Speaker 1: you're almost just like just pretty much just um, just 875 00:46:48,520 --> 00:46:51,560 Speaker 1: pretty much not living life so to speak. You're you're 876 00:46:51,600 --> 00:46:54,920 Speaker 1: not You're just existing because there's no passion and what 877 00:46:55,000 --> 00:46:58,799 Speaker 1: would you do. But I think if you continue to 878 00:46:58,880 --> 00:47:03,200 Speaker 1: work towards your wife, I think you'll find success. I 879 00:47:03,600 --> 00:47:06,160 Speaker 1: agree with you still and and you know, hey, listen, 880 00:47:06,719 --> 00:47:09,120 Speaker 1: I'm still in and around the business. I still have 881 00:47:09,200 --> 00:47:12,080 Speaker 1: some publishing assets, I still have some artists I'm involved with. 882 00:47:12,120 --> 00:47:15,520 Speaker 1: I'm involved with a really big artist right now. Heritage 883 00:47:15,600 --> 00:47:19,279 Speaker 1: artists were working through both publishing and masters and all 884 00:47:19,320 --> 00:47:21,719 Speaker 1: that kind of stuff, and I've been blessed to still 885 00:47:21,800 --> 00:47:24,560 Speaker 1: be called upon to do that. And you and I 886 00:47:24,640 --> 00:47:27,160 Speaker 1: talked the other day a little bit because we're friends. 887 00:47:27,239 --> 00:47:29,520 Speaker 1: Maybe people out there don't know that we're actually friends. 888 00:47:29,560 --> 00:47:34,719 Speaker 1: Maybe they think we're not, you know. And but but 889 00:47:34,840 --> 00:47:36,640 Speaker 1: you know, we talked to the you know the other day. 890 00:47:36,680 --> 00:47:40,240 Speaker 1: And I never and again, I don't live and regret. 891 00:47:40,320 --> 00:47:43,080 Speaker 1: I don't look back, have you know, Um, are there 892 00:47:43,080 --> 00:47:46,000 Speaker 1: things I'd like to change? One thousand percent. Anybody goes 893 00:47:46,040 --> 00:47:47,719 Speaker 1: through this life is gonna have some things that they 894 00:47:47,719 --> 00:47:50,080 Speaker 1: wish they'd have done differently that they didn't. And that's 895 00:47:50,120 --> 00:47:53,239 Speaker 1: all good and fine. But you know what, I just 896 00:47:53,719 --> 00:47:57,479 Speaker 1: simply never I never hired a publicist. I never tried 897 00:47:57,520 --> 00:47:59,719 Speaker 1: to put my name in the Marquee lights. I never 898 00:47:59,800 --> 00:48:01,920 Speaker 1: did a bunch of that type of stuff. Was that 899 00:48:02,239 --> 00:48:05,719 Speaker 1: smart or not smart? I don't really know. So far, 900 00:48:06,120 --> 00:48:08,680 Speaker 1: I probably could afford to I haven't missed any meals, 901 00:48:08,760 --> 00:48:10,520 Speaker 1: thank God. You know what I mean, I haven't. I 902 00:48:10,560 --> 00:48:13,480 Speaker 1: haven't ever had to go hungry, So I think it 903 00:48:13,520 --> 00:48:15,839 Speaker 1: worked out just fine. But I never did a lot 904 00:48:15,840 --> 00:48:18,799 Speaker 1: of that stuff. I just followed my passion and I 905 00:48:18,840 --> 00:48:22,200 Speaker 1: had three things that I tried to accomplish. I tried 906 00:48:22,239 --> 00:48:24,680 Speaker 1: to be direct and honest, and it defended a lot 907 00:48:24,760 --> 00:48:29,560 Speaker 1: of people oftentimes right, um, because be at the boardroom 908 00:48:29,800 --> 00:48:33,440 Speaker 1: or the streets, sometimes that truth can be really sharp 909 00:48:33,520 --> 00:48:38,200 Speaker 1: and sting, right, and to say it, then this is 910 00:48:38,239 --> 00:48:42,720 Speaker 1: what it is. Um. And then I also just never 911 00:48:43,480 --> 00:48:47,160 Speaker 1: wanted to be deceptive. I didn't want to be. My 912 00:48:47,239 --> 00:48:51,239 Speaker 1: reputation and my name was very it still is very 913 00:48:51,239 --> 00:48:55,680 Speaker 1: important to me. I can walk into any community anywhere 914 00:48:55,719 --> 00:48:58,920 Speaker 1: in the world and find my way through no problem, 915 00:48:58,920 --> 00:49:01,480 Speaker 1: and that's a gift from God. Out I'm appreciative. It's nothing, 916 00:49:01,480 --> 00:49:04,080 Speaker 1: not not something I creative or something I was given. 917 00:49:04,520 --> 00:49:06,640 Speaker 1: But I can go to the Calihope projects, I can 918 00:49:06,680 --> 00:49:08,920 Speaker 1: go to Cabrini Green, I can go to watch and 919 00:49:08,960 --> 00:49:10,840 Speaker 1: I can walk right through there and I don't have 920 00:49:10,880 --> 00:49:13,520 Speaker 1: any problem holding my head up because people are people 921 00:49:13,640 --> 00:49:17,480 Speaker 1: and it's all good and it's about how you carry yourself, 922 00:49:17,600 --> 00:49:20,839 Speaker 1: the character who you are, and trying to be authentic 923 00:49:20,920 --> 00:49:23,360 Speaker 1: to your earlier point, man, trying to live your purpose 924 00:49:23,440 --> 00:49:26,160 Speaker 1: and be authentic, right, And people recognize that and they 925 00:49:26,200 --> 00:49:28,880 Speaker 1: respect it, and most people want to see you do 926 00:49:28,960 --> 00:49:31,279 Speaker 1: well as a result, you know what I mean. And 927 00:49:31,320 --> 00:49:33,920 Speaker 1: I have a firm belief man, that how you treat 928 00:49:34,000 --> 00:49:37,319 Speaker 1: people in life life is going to reciprocate that to 929 00:49:37,360 --> 00:49:40,680 Speaker 1: you in return. Because and now I'm not asking this 930 00:49:40,719 --> 00:49:42,879 Speaker 1: and this is my own personal opinions. If I don't 931 00:49:42,920 --> 00:49:45,319 Speaker 1: want to, nobody's saying going back and seeing Ryan said this, 932 00:49:45,800 --> 00:49:49,040 Speaker 1: like you're going back to those executives they actually had 933 00:49:49,040 --> 00:49:53,120 Speaker 1: the opportunity to work with them. And you mentioned one earlier, 934 00:49:53,200 --> 00:49:58,600 Speaker 1: Damon Dash He treated people really, really bad when he 935 00:49:58,680 --> 00:50:02,279 Speaker 1: was successful on top. And see the one big misconception 936 00:50:02,320 --> 00:50:05,320 Speaker 1: that people have when they're in power. They think people 937 00:50:05,320 --> 00:50:07,800 Speaker 1: are bowling down to them because they respect them. No, 938 00:50:08,960 --> 00:50:11,960 Speaker 1: it's not that they respect, they're tolerating. They're tolerating you 939 00:50:12,000 --> 00:50:14,160 Speaker 1: because they almost have to at that point because you're 940 00:50:14,160 --> 00:50:17,560 Speaker 1: in a successful situation. You're part of successful situations, so 941 00:50:17,600 --> 00:50:19,600 Speaker 1: they feel like that they may have to take some 942 00:50:19,680 --> 00:50:21,879 Speaker 1: of that crap, that tudition out at that time. But 943 00:50:22,360 --> 00:50:25,520 Speaker 1: the minutes you fall off, instead of somebody giving you 944 00:50:25,520 --> 00:50:27,239 Speaker 1: a hand to reach you, they're gonna push you down 945 00:50:27,360 --> 00:50:30,480 Speaker 1: even further because they're glad to see that happening to you. 946 00:50:30,520 --> 00:50:33,040 Speaker 1: So I've always been a guy getting pulled up into 947 00:50:33,120 --> 00:50:36,879 Speaker 1: situations to where I've never treated anyone bad in my life. 948 00:50:36,960 --> 00:50:39,440 Speaker 1: During my life, I always treated the janitor like he 949 00:50:39,520 --> 00:50:43,840 Speaker 1: was the CEO. And I think how we treat people 950 00:50:43,920 --> 00:50:46,480 Speaker 1: is very very important. I just think that that that's 951 00:50:46,480 --> 00:50:48,800 Speaker 1: what it is now, did you know? You know what? 952 00:50:48,960 --> 00:50:50,839 Speaker 1: Still at the end of the day, And again, I'm 953 00:50:50,880 --> 00:50:54,000 Speaker 1: a long way from perfect, but I keep it one 954 00:50:54,080 --> 00:50:56,520 Speaker 1: hundred You know me well enough. I keep it right 955 00:50:56,560 --> 00:50:58,239 Speaker 1: down in the middle. I say what I feel and 956 00:50:58,400 --> 00:51:01,000 Speaker 1: and doesn't mean I'm right, but I say what I feel. 957 00:51:01,320 --> 00:51:03,960 Speaker 1: I'm authentic about it. I try to treat people the 958 00:51:03,960 --> 00:51:06,319 Speaker 1: way that I want to be treated at the end 959 00:51:06,360 --> 00:51:08,200 Speaker 1: of the day. I'm sure there are a bunch of 960 00:51:08,200 --> 00:51:10,600 Speaker 1: people that can say this that about the other thing, 961 00:51:11,040 --> 00:51:13,080 Speaker 1: and most of them probably don't know me very well, 962 00:51:13,200 --> 00:51:15,799 Speaker 1: because if you do, I really try to live my 963 00:51:15,880 --> 00:51:18,560 Speaker 1: life like that. Do I do it perfect all the time? Now? 964 00:51:19,320 --> 00:51:21,799 Speaker 1: But I I'll tell you what we're talking about, in 965 00:51:21,840 --> 00:51:26,320 Speaker 1: my humble opinion is respect again. Right, If I respect 966 00:51:26,360 --> 00:51:29,399 Speaker 1: you as another man or another human being, then we'll 967 00:51:29,480 --> 00:51:32,480 Speaker 1: at least start out on the right course, right, right, 968 00:51:32,719 --> 00:51:36,160 Speaker 1: And you can destroy that right. You can lose my 969 00:51:36,320 --> 00:51:40,000 Speaker 1: respect for you, right if if if you work at it, 970 00:51:40,000 --> 00:51:43,480 Speaker 1: it's not hard to do. I can lose your respect 971 00:51:43,520 --> 00:51:46,480 Speaker 1: for me if I work at it and show you 972 00:51:46,920 --> 00:51:51,000 Speaker 1: something different than an authentic and straightforward person that I 973 00:51:51,040 --> 00:51:55,000 Speaker 1: know still that you respond to. Okay, that's my choice 974 00:51:55,040 --> 00:51:59,120 Speaker 1: to destroy that respect, right, not not yours. Right, that's 975 00:51:59,160 --> 00:52:01,279 Speaker 1: mine if I if I choose to put myself in 976 00:52:01,280 --> 00:52:03,880 Speaker 1: a position where you're not gonna respect me. Yeah, we 977 00:52:03,920 --> 00:52:09,200 Speaker 1: all make choices. We all make choices. So anyway, we 978 00:52:09,280 --> 00:52:11,280 Speaker 1: got off on that. I took you down a rabbit 979 00:52:11,360 --> 00:52:13,400 Speaker 1: hole a little bit. You get back on your courts. 980 00:52:13,840 --> 00:52:17,120 Speaker 1: It's all good. I want to ask you, you work 981 00:52:17,200 --> 00:52:20,480 Speaker 1: with all of these like brilliant people that wan't to 982 00:52:20,520 --> 00:52:24,680 Speaker 1: become legendary. And when I asked this question, I'm not 983 00:52:24,719 --> 00:52:26,920 Speaker 1: talking about the seal Via Rohans. In the world of 984 00:52:27,040 --> 00:52:31,560 Speaker 1: Mark's Ramy's Who is the best who you who? Who 985 00:52:31,560 --> 00:52:33,960 Speaker 1: would you say is the best executive that you've worked 986 00:52:33,960 --> 00:52:38,440 Speaker 1: with urban music. In urban music, like urban music, Like 987 00:52:38,480 --> 00:52:41,200 Speaker 1: if you had to pick, like from Monst the Dang Dashes, 988 00:52:41,320 --> 00:52:45,040 Speaker 1: the Masterps, the p Diddies, or whoever, who would you 989 00:52:45,040 --> 00:52:47,520 Speaker 1: say was the one that had their stuff the most together. 990 00:52:48,360 --> 00:52:51,600 Speaker 1: I mean, I don't know them all, guys. So this 991 00:52:51,719 --> 00:52:57,200 Speaker 1: is just based on my experience. You know, Brian Turner 992 00:52:57,320 --> 00:53:00,400 Speaker 1: and Mark's Ramy A Priority will forever being aimed in 993 00:53:00,440 --> 00:53:05,200 Speaker 1: my mind as great urban executives because they were just 994 00:53:05,360 --> 00:53:10,719 Speaker 1: doing what they were passionate about. Too. They weren't really trying, 995 00:53:10,760 --> 00:53:12,800 Speaker 1: they weren't trying to change the world. They were trying 996 00:53:12,840 --> 00:53:15,520 Speaker 1: to just do what they do, you know what I mean. 997 00:53:15,800 --> 00:53:18,760 Speaker 1: And it did change the world, and that was really 998 00:53:18,800 --> 00:53:22,719 Speaker 1: attractive to me. Um. But I gotta tell you, Um, 999 00:53:22,760 --> 00:53:28,440 Speaker 1: I've had so many experiences with fantastic executives, not necessarily 1000 00:53:28,560 --> 00:53:31,160 Speaker 1: only in urban because once I went to the majors, 1001 00:53:31,160 --> 00:53:33,480 Speaker 1: I got exposed to all kinds of genres and I 1002 00:53:33,520 --> 00:53:36,000 Speaker 1: got to work with lots of legendary people, and I'm 1003 00:53:36,800 --> 00:53:41,920 Speaker 1: very appreciative of that. But Jim ury Is is a 1004 00:53:41,920 --> 00:53:46,280 Speaker 1: dear friend of mine, and Jim was a fantastic music 1005 00:53:46,680 --> 00:53:49,839 Speaker 1: executive who worked under Doug Morris for a very long time, 1006 00:53:49,960 --> 00:53:53,560 Speaker 1: but one of the greatest record what is certainly was 1007 00:53:53,600 --> 00:53:57,480 Speaker 1: a cornerstone of building, you know, the largest record company 1008 00:53:57,480 --> 00:54:00,360 Speaker 1: in the world at Universal, and he out me in 1009 00:54:00,400 --> 00:54:03,600 Speaker 1: to run Fontana and I'll forever be in his debt. 1010 00:54:03,719 --> 00:54:06,200 Speaker 1: I can't. I can go on and on about Jim 1011 00:54:06,239 --> 00:54:09,120 Speaker 1: and the things I learned from him about being a 1012 00:54:09,160 --> 00:54:12,280 Speaker 1: great executive music or not. The way he said things, 1013 00:54:12,360 --> 00:54:15,520 Speaker 1: the way he analyzed things, the way he processed things, 1014 00:54:15,520 --> 00:54:17,960 Speaker 1: and I was very blessed to have enough time with 1015 00:54:18,080 --> 00:54:21,360 Speaker 1: him too. And by the way, I'm an acquired taste, 1016 00:54:21,760 --> 00:54:25,520 Speaker 1: So thank you Jim for taking it at some somebody 1017 00:54:25,520 --> 00:54:28,319 Speaker 1: who's an acquired taste, because I didn't taste that good 1018 00:54:28,320 --> 00:54:32,759 Speaker 1: to everybody out there. Jim Jury and those guys like that, 1019 00:54:33,560 --> 00:54:36,799 Speaker 1: those are expected. I'm talking about the guys that were 1020 00:54:36,880 --> 00:54:39,160 Speaker 1: kind of like self made as executive, you know, the 1021 00:54:39,200 --> 00:54:42,480 Speaker 1: guys that were the heads of the of the Jail 1022 00:54:42,560 --> 00:54:45,480 Speaker 1: Bond records, of the No Limit records, and things like that, 1023 00:54:45,600 --> 00:54:49,200 Speaker 1: These freed executives. I mean, you know, how can you 1024 00:54:49,280 --> 00:54:53,600 Speaker 1: not go back to Jay Prince and start there right? 1025 00:54:53,840 --> 00:54:59,480 Speaker 1: I mean, Jay was I mean, Jay created a culture 1026 00:54:59,719 --> 00:55:04,439 Speaker 1: and genre out of Houston, Texas. That will that will 1027 00:55:04,480 --> 00:55:07,960 Speaker 1: never be erased. He just simply created a movement in 1028 00:55:08,000 --> 00:55:14,919 Speaker 1: a brand um And he's a very very very smart man. Yeah, 1029 00:55:14,960 --> 00:55:16,960 Speaker 1: he has to be, because if you look at what 1030 00:55:17,040 --> 00:55:21,719 Speaker 1: he's done outside of music and himself is incredible. I mean, 1031 00:55:21,920 --> 00:55:24,160 Speaker 1: if you you know, he owns a couple of islands, man, 1032 00:55:24,200 --> 00:55:26,799 Speaker 1: and he has a rank to where you gotta you know, 1033 00:55:26,840 --> 00:55:29,440 Speaker 1: you gotta. You just can't walk to his front door 1034 00:55:29,480 --> 00:55:31,839 Speaker 1: to deliver the mail, right, you know what I mean, 1035 00:55:31,840 --> 00:55:33,680 Speaker 1: you have to go on the drive actually get to 1036 00:55:33,760 --> 00:55:36,759 Speaker 1: his crib. So I think he's done some incredible things, man, 1037 00:55:37,800 --> 00:55:41,040 Speaker 1: And I think the biggest thing with him is he 1038 00:55:41,120 --> 00:55:44,359 Speaker 1: did it all kind of on a low too, and 1039 00:55:44,360 --> 00:55:47,200 Speaker 1: he did it on zoom. He did he did it 1040 00:55:47,239 --> 00:55:49,880 Speaker 1: without you know, a lot of these other people and 1041 00:55:49,920 --> 00:55:53,400 Speaker 1: a lot of these people that were talking about had 1042 00:55:53,440 --> 00:55:59,399 Speaker 1: to have money from Corporate America or somebody else. Jay 1043 00:55:59,480 --> 00:56:05,920 Speaker 1: created his own success m from from nothing. M hm. 1044 00:56:06,840 --> 00:56:09,640 Speaker 1: So sorry, J, to keep your name in my mouth 1045 00:56:09,719 --> 00:56:12,000 Speaker 1: this you know, during this podcast the whole time. But 1046 00:56:12,080 --> 00:56:14,560 Speaker 1: you know, I love and respect you, but that's the truth. 1047 00:56:14,640 --> 00:56:16,560 Speaker 1: You've got to put J at the top of the list. 1048 00:56:16,600 --> 00:56:22,960 Speaker 1: He created an entire movement, genre and culture from nothing. Yeah, 1049 00:56:23,000 --> 00:56:27,239 Speaker 1: and you know, personally, like the person today, one of 1050 00:56:27,320 --> 00:56:29,799 Speaker 1: the newest exists and he's not that new. He just 1051 00:56:29,920 --> 00:56:31,920 Speaker 1: kind of he's not that new at this point. But 1052 00:56:32,040 --> 00:56:36,520 Speaker 1: my buddy on Anthony Tiffic, top Dog over TV and 1053 00:56:38,200 --> 00:56:40,600 Speaker 1: another guy man you don't never hearn of his cruise 1054 00:56:40,680 --> 00:56:43,080 Speaker 1: name and no miss you'll never see him on a 1055 00:56:43,120 --> 00:56:45,320 Speaker 1: whole bunch of stuff. And he kind of stays behind 1056 00:56:45,360 --> 00:56:48,479 Speaker 1: the scenes, like I think an executive kind of ship, 1057 00:56:48,640 --> 00:56:50,239 Speaker 1: you know what I mean. He lets his artists go 1058 00:56:50,239 --> 00:56:53,680 Speaker 1: out and shine. He's not the main headline. Hey he 1059 00:56:53,680 --> 00:56:57,600 Speaker 1: he uh. He's done a fantastic job with Top Dog Entertainment. 1060 00:56:57,920 --> 00:57:00,799 Speaker 1: Another one that you need to mention too is Strange 1061 00:57:01,160 --> 00:57:08,080 Speaker 1: music what Travis Okan and Technology Travis Okwan in Tech 1062 00:57:08,160 --> 00:57:10,600 Speaker 1: nine are not to be trifled with. They've created an 1063 00:57:10,600 --> 00:57:14,000 Speaker 1: empire in Kansas City, Missouri. They've done a fantastic job 1064 00:57:14,600 --> 00:57:17,400 Speaker 1: again to people that I consider to be friends of mine. 1065 00:57:17,440 --> 00:57:20,840 Speaker 1: I think they're fantastic people. For to me, I've had 1066 00:57:20,880 --> 00:57:23,320 Speaker 1: the privilege of working with them on a couple of 1067 00:57:23,360 --> 00:57:27,160 Speaker 1: different versions. Great people from those are my buddies, and 1068 00:57:27,200 --> 00:57:31,480 Speaker 1: they've they've created an empire. Um, you know, you can 1069 00:57:31,520 --> 00:57:35,920 Speaker 1: go on and on. Listen. Sugar Night created one of 1070 00:57:35,920 --> 00:57:39,520 Speaker 1: the biggest brands in the business Death Row Records. Yeah, 1071 00:57:39,640 --> 00:57:42,720 Speaker 1: well you know mom of Sugar Gills. And that's like 1072 00:57:42,960 --> 00:57:46,480 Speaker 1: probably one of the great American tragedies right there, is 1073 00:57:46,520 --> 00:57:51,200 Speaker 1: that he really was on the cusp of being probably 1074 00:57:51,280 --> 00:57:56,720 Speaker 1: the greatest record label black music is black music record 1075 00:57:56,800 --> 00:58:00,160 Speaker 1: label of all time. He was that close. Because you 1076 00:58:00,240 --> 00:58:02,640 Speaker 1: think about it, if he wouldn't have, if he would 1077 00:58:02,680 --> 00:58:06,280 Speaker 1: have just made some better decisions and kind of stayed 1078 00:58:06,320 --> 00:58:08,520 Speaker 1: behind the camera a little bit and kind has made 1079 00:58:08,560 --> 00:58:11,840 Speaker 1: some moves, he would have wound up having eminem He 1080 00:58:11,880 --> 00:58:16,160 Speaker 1: would have probably wound up having bringing TV along. Are 1081 00:58:16,280 --> 00:58:19,560 Speaker 1: really envisioned should one day becoming like the head of 1082 00:58:19,760 --> 00:58:23,880 Speaker 1: Interscope one day. I envisioned that because one thing, if 1083 00:58:23,920 --> 00:58:26,240 Speaker 1: you take away all the bs and the Shenanigans and 1084 00:58:26,320 --> 00:58:29,560 Speaker 1: all that other stuff, he was a really pretty freaking 1085 00:58:29,640 --> 00:58:33,760 Speaker 1: brilliant dude. I mean, you can front on it that 1086 00:58:34,080 --> 00:58:39,280 Speaker 1: that death throws a household name. So even given all 1087 00:58:39,320 --> 00:58:42,880 Speaker 1: the stuff you're referring to, he still created a household 1088 00:58:42,920 --> 00:58:47,360 Speaker 1: name with some some of the greatest artists of our time. Yeah. Did. 1089 00:58:47,440 --> 00:58:49,680 Speaker 1: First of all, you know that the thing was and 1090 00:58:49,720 --> 00:58:54,200 Speaker 1: as you know, with that businessman, I think that sometimes 1091 00:58:54,240 --> 00:58:56,360 Speaker 1: it may be a little necessary to let your the 1092 00:58:56,480 --> 00:59:00,360 Speaker 1: lean on somebody a little bit. But after he acquired trade, 1093 00:59:00,480 --> 00:59:03,920 Speaker 1: you figure outside the trade, he wouldn't got a skinny tall, 1094 00:59:03,960 --> 00:59:07,480 Speaker 1: skinny key I from Long Beach and made him a 1095 00:59:07,520 --> 00:59:10,360 Speaker 1: household name. Don't get me wrong, Pray you had a 1096 00:59:10,360 --> 00:59:15,320 Speaker 1: lot of influence in that. But another level though, no doubt, 1097 00:59:15,880 --> 00:59:19,880 Speaker 1: and you you gotta give props square they're due, right, 1098 00:59:20,080 --> 00:59:22,320 Speaker 1: I mean, you know that's what this is really about. 1099 00:59:22,360 --> 00:59:26,720 Speaker 1: At the end of the day. You know, any success 1100 00:59:27,000 --> 00:59:33,760 Speaker 1: in life is not come easy. And look, they're always humans, right, 1101 00:59:34,160 --> 00:59:38,880 Speaker 1: always humans that are circling around trying to be a 1102 00:59:39,000 --> 00:59:43,360 Speaker 1: part of that or tear you down. And it's easy 1103 00:59:43,520 --> 00:59:48,120 Speaker 1: to get drunk with success. It's easy to feel like 1104 00:59:48,560 --> 00:59:53,439 Speaker 1: I'm better than you, or I'm invincible or whatever. Those 1105 00:59:53,520 --> 00:59:57,160 Speaker 1: emotions that come up that that you know, we think 1106 00:59:57,280 --> 00:59:59,280 Speaker 1: might now that we're a little bit more mature, it 1107 00:59:59,320 --> 01:00:02,080 Speaker 1: may seem like they're crazy. But man, you know, when 1108 01:00:02,120 --> 01:00:05,840 Speaker 1: you're twenty five year old, you're never gonna die. Oh no, 1109 01:00:06,000 --> 01:00:10,000 Speaker 1: you think you're mortal, You're gonna live forever, right, So 1110 01:00:10,480 --> 01:00:14,360 Speaker 1: it's easy to fall into that trap of not really 1111 01:00:14,840 --> 01:00:19,320 Speaker 1: you know honestly, you know you can you cannot fulfill 1112 01:00:19,400 --> 01:00:21,560 Speaker 1: your purpose to you can be living it and not 1113 01:00:21,720 --> 01:00:24,800 Speaker 1: fulfill it. Yeah, they're just dope. So man, let me 1114 01:00:24,880 --> 01:00:26,600 Speaker 1: ask you this one, because I know you're busy and 1115 01:00:26,640 --> 01:00:29,880 Speaker 1: I ain'tle hold ship the whole night. What's going on? 1116 01:00:30,040 --> 01:00:32,080 Speaker 1: What do you have what you're working on right now? 1117 01:00:32,120 --> 01:00:34,160 Speaker 1: Because I know you've got something incredible going right now 1118 01:00:34,240 --> 01:00:39,920 Speaker 1: that you probably won't even disclose. Well, I've got I've 1119 01:00:39,960 --> 01:00:44,960 Speaker 1: got three fundamental things that I'm intimately involved in. I've 1120 01:00:45,000 --> 01:00:50,720 Speaker 1: got a very large name brand heritage artist that has 1121 01:00:50,840 --> 01:00:56,040 Speaker 1: publishing masters and um UM and those rights that we're 1122 01:00:56,080 --> 01:00:58,840 Speaker 1: working through, which is fantastic. So we're able to create 1123 01:00:58,960 --> 01:01:03,720 Speaker 1: some new intent. We're able to put some contemporary flavor 1124 01:01:03,920 --> 01:01:06,960 Speaker 1: in and around a really really important iconic artist. So 1125 01:01:07,040 --> 01:01:09,720 Speaker 1: we're doing we're working creatively, and we're working on the 1126 01:01:09,760 --> 01:01:13,800 Speaker 1: business side to maximize that UM And I've got two 1127 01:01:13,840 --> 01:01:16,280 Speaker 1: other things. I've got an application that I'll talk to 1128 01:01:16,360 --> 01:01:19,040 Speaker 1: you about that has some patents in around it, and 1129 01:01:19,400 --> 01:01:22,800 Speaker 1: we're getting close to make that announcement that will really 1130 01:01:23,040 --> 01:01:28,480 Speaker 1: change the face of the music experience online. And we're 1131 01:01:28,560 --> 01:01:32,160 Speaker 1: right there. We've got the patents in place. That's fairly confidential, 1132 01:01:32,280 --> 01:01:33,920 Speaker 1: but it won't be long before I'll talk to you 1133 01:01:33,960 --> 01:01:37,800 Speaker 1: about it. Steal and then, Um, I am also a 1134 01:01:37,960 --> 01:01:43,400 Speaker 1: partner in an electronic motorcycle company, so we're just now 1135 01:01:43,560 --> 01:01:46,320 Speaker 1: starting that. As you know, I'm a big motorcycle writer. 1136 01:01:46,400 --> 01:01:48,160 Speaker 1: I think I wrote it to studio to see you 1137 01:01:48,160 --> 01:01:52,120 Speaker 1: a couple of times. Um, and uh, oh did I 1138 01:01:52,240 --> 01:01:58,280 Speaker 1: lose you? Oh you're back Yep for a second there, 1139 01:01:58,280 --> 01:02:01,520 Speaker 1: I thought I lost you. But anyway, a UM, I'm 1140 01:02:01,560 --> 01:02:05,360 Speaker 1: a partner in in that company, and we're just now starting. 1141 01:02:05,440 --> 01:02:07,680 Speaker 1: We've got kind of our design in place, and you 1142 01:02:07,760 --> 01:02:10,720 Speaker 1: know this green initiative and the way that the world's 1143 01:02:10,760 --> 01:02:14,400 Speaker 1: going in and away from that carbon footprint. We're gonna 1144 01:02:14,520 --> 01:02:16,920 Speaker 1: try and uh and contribute to that and be a 1145 01:02:17,000 --> 01:02:18,880 Speaker 1: part of that. And I'm excited about that. So those 1146 01:02:18,880 --> 01:02:23,120 Speaker 1: are the three whips, three things I have going on now, um, 1147 01:02:23,560 --> 01:02:26,320 Speaker 1: that that are interesting to me and that I'm passionate about. 1148 01:02:26,480 --> 01:02:30,160 Speaker 1: So God has been great. I'm I'm still you know, 1149 01:02:30,280 --> 01:02:33,280 Speaker 1: I'm still here, thank God. I'm still healthy, and I 1150 01:02:33,360 --> 01:02:37,760 Speaker 1: still love the music. You know, music business, music business. 1151 01:02:37,800 --> 01:02:39,680 Speaker 1: If they'll have me back and somebody wants to pay 1152 01:02:39,720 --> 01:02:42,200 Speaker 1: me a lot of money on part time job, I'm available. 1153 01:02:44,480 --> 01:02:47,880 Speaker 1: And that's the thing, man, these guys don't want to 1154 01:02:47,920 --> 01:02:49,840 Speaker 1: pay that much money and that that's like when I 1155 01:02:50,000 --> 01:02:51,800 Speaker 1: had to thought the job, I said, well, man, I'll 1156 01:02:51,800 --> 01:02:55,360 Speaker 1: be losing money because when you go work for those 1157 01:02:55,440 --> 01:02:57,800 Speaker 1: companies they want to have a say so and everything 1158 01:02:57,920 --> 01:03:00,720 Speaker 1: that you got going on, like they were, that's one thing. 1159 01:03:00,840 --> 01:03:03,760 Speaker 1: They said, Well, if you came over the podcast, let's see. 1160 01:03:04,600 --> 01:03:06,480 Speaker 1: Of course, I said, unless you guys got a way 1161 01:03:06,520 --> 01:03:08,160 Speaker 1: to paint me a whole ship to the money to 1162 01:03:08,240 --> 01:03:10,080 Speaker 1: come over and do that exclusively, I said, but what 1163 01:03:10,160 --> 01:03:13,960 Speaker 1: I'll do with my off time is my business. So 1164 01:03:14,040 --> 01:03:17,320 Speaker 1: that didn't work out too well, but I appreciate you 1165 01:03:17,440 --> 01:03:19,320 Speaker 1: coming on man, working to people hook up with you 1166 01:03:19,400 --> 01:03:23,880 Speaker 1: with man. Man, I'm I'm around at info at Spaulding 1167 01:03:24,240 --> 01:03:27,040 Speaker 1: s P A U L D I N G E 1168 01:03:27,240 --> 01:03:30,840 Speaker 1: n T. Edward Nancy Thomas dot com, So Spaulding E 1169 01:03:31,000 --> 01:03:34,919 Speaker 1: n T dot com info at you can always reach 1170 01:03:35,040 --> 01:03:38,080 Speaker 1: me there. I'm not hard to find. There's usually somebody 1171 01:03:38,160 --> 01:03:40,840 Speaker 1: around that knows who I am and has my digits. 1172 01:03:40,880 --> 01:03:44,080 Speaker 1: My phone number hasn't changed in twenty five years, so 1173 01:03:44,160 --> 01:03:46,760 Speaker 1: I'm not running from anybody, so that's the same. So 1174 01:03:46,840 --> 01:03:48,680 Speaker 1: if you got my digits, so you can find somebody 1175 01:03:48,760 --> 01:03:50,560 Speaker 1: that has them, all you gotta do is buzz me Terry, 1176 01:03:50,840 --> 01:03:53,560 Speaker 1: just asking it. Okay, there we go, right there. Run. 1177 01:03:53,640 --> 01:03:56,400 Speaker 1: I appreciate you, brother. Hey, I thank you so much 1178 01:03:56,440 --> 01:03:58,760 Speaker 1: for having me on. I love you man, I want 1179 01:03:58,880 --> 01:04:00,680 Speaker 1: wish the best for you and your family and want 1180 01:04:00,720 --> 01:04:03,080 Speaker 1: you guys to stay healthy and safe. I can't wait 1181 01:04:03,160 --> 01:04:05,439 Speaker 1: to see you again when we all start moving around, brother, 1182 01:04:05,640 --> 01:04:10,560 Speaker 1: and thank you man for time with you. Thank you man, 1183 01:04:10,640 --> 01:04:13,120 Speaker 1: Appreciate you all right, bro,