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Speaker 1: Bloomberg Audio Studios, podcasts, radio News, The.

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Speaker 2: Stock Movers podcast, your roundup of companies making moves in

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Speaker 2: the stock market, harnessing the power of Bloomberg Data.

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Speaker 1: I'm Jim Staveeck along with Emily Griffel. Let's take a

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Speaker 1: look at some stocks on the move today. We are

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Speaker 1: joined by Bloomberg News Ernie's reporter, Red Brown Red. No

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Speaker 1: shortage of stocks to choose from today. No lots of

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Speaker 1: red today. Oh nice.

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Speaker 3: Yes, one of those stocks that was in the red,

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Speaker 3: today's first Solar the ticker is FSLR, fell around four

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Speaker 3: point three percent, was not as much as five point

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Speaker 3: two and that really is coming from that we got

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Speaker 3: the final version of the the of Trump's giant bill.

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Speaker 3: This stock and all the other energy stocks have kind

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Speaker 3: of been whips song back and forth as different drafts

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Speaker 3: have come out, and depending on how much though that

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Speaker 3: bill would be cutting the subsidies that were embedded in

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Speaker 3: the IRA, it looks like they're taking more of a

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Speaker 3: of a scalpel than a kind of a chainsaw to

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Speaker 3: these subsidies. So from right now, the kind of final

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Speaker 3: analysis is that home and solar storage faces strict cutbacks

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Speaker 3: this year, but utility scale projects will have a little

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Speaker 3: bit more runway, we'll able to be able to collect

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Speaker 3: subsidies depending on when this project start, things like that

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Speaker 3: through the end of the to the end of the decades.

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Speaker 3: So you know, stock is down, it's actually even it

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Speaker 3: is around neutral this for the year now as a

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Speaker 3: lot of this has been baked in, but it kind

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Speaker 3: of does remove a pretty big overhang that's been on

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Speaker 3: these stocks for a while now and maybe you can

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Speaker 3: kind of get back to some normal trading.

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Speaker 4: It was among the one of the worst performers in

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Speaker 4: the s and P five hundred. Verst Solar Lulu Lemon

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Speaker 4: was also among one of the top losers of the day.

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Speaker 3: Yes, slu Lemon, that ticker is l U l U

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Speaker 3: fell around four percent today also down around it was

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Speaker 3: down around by as much as five percent. That brings

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Speaker 3: a total losses for the stock to thirty nine percent

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Speaker 3: for the year. That's within the five worst performing in

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Speaker 3: the SMP five hundred. And you know, you guys are

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Speaker 3: just talking about these trade deals or terrorists just continue

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Speaker 3: to roll in and it's really just a lot of

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Speaker 3: pressure on stocks like Lululemon. You know, they have I

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Speaker 3: think eleven percent I was looking before I came on

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Speaker 3: of their suppliers or within Japan and South Korea. So

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Speaker 3: they really are kind of right in the center of

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Speaker 3: this storm. As you know, every time Trump kind of

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Speaker 3: tweets something out, it's the stocks like lu Lemon that

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Speaker 3: are really feeling the pain.

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Speaker 1: You know, six seven years ago, we'd be talking about

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Speaker 1: Lulu like it's, you know, the only thing out there

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Speaker 1: when it comes to ath leisure. That's not the case

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Speaker 1: these days. I was on vacation last week and I

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Speaker 1: was actually talking to a friend who was like asking

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Speaker 1: me about Lulu's Like, what do you think of Lulu?

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Speaker 1: Like he's like everybody I know was wearing Alo viewery.

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Speaker 1: You're nodding. Is this the case now?

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Speaker 4: I feel like the options for premium ath leisure are

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Speaker 4: endless these days, like those brands like you just mentioned,

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Speaker 4: even Athleta I would probably put up there in that

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Speaker 4: more premium brands competition.

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Speaker 3: Yeah, the deed is a Nike. Everyone else is getting

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Speaker 3: into it as well, even people that you wouldn't even

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Speaker 3: expect to be doing at leisures. So yeah, you know,

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Speaker 3: and that's creating a problem for lou It's it does

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Speaker 3: seem like they have more competition, they need to stand

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Speaker 3: up more, and it doesn't seem like a lot of

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Speaker 3: their new products necessarily are resonating as much. When you're

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Speaker 3: talking about what is it like one hundred and fifty

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Speaker 3: dollars for a pair of pants, You can probably get

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Speaker 3: something just as good on Amazon for whatever it may be. So, yes,

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Speaker 3: it's definitely another issue for the company. Is not only

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Speaker 3: just the cost problem that they're having with the terrorists,

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Speaker 3: but also just you know, finding their brand within this

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Speaker 3: kind of sea.

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Speaker 1: And then Rowan another competitor too, to add to the

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Speaker 1: list of a premium category. Okay, finally, from at Leisure

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Speaker 1: to Tractor Supply.

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Speaker 3: Very easy transition. Yes, Tractor Supply one of the few

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Speaker 3: companies in the S and P five hundred that was

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Speaker 3: in the green today. The ticket for this one is

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Speaker 3: t Sco. This one has a kind of a cult

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Speaker 3: like following. You know, it's one of these brands that

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Speaker 3: has a really passionate group of followers. Actually on the

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Speaker 3: train in Brooklyn and there's people wearing Tractors Supply stuff

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Speaker 3: because it's cool now. So so you know, it does

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Speaker 3: have some positive momentum and kind of behind it, and

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Speaker 3: it's actually not because of this like a peril, but

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Speaker 3: it actually has a lot more to do with their

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Speaker 3: their food, their their pet food. You know, thirty percent

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Speaker 3: of their sales actually comes from livestock feed and things

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Speaker 3: like that, and that's great in a moment like this

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Speaker 3: where there is so much uncertainty and round discretionary spending.

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Speaker 3: It's a really solid base of a recurring revenue stream

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Speaker 3: that the company can always lean on. They don't have

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Speaker 3: a ton of competition out in these rural areas where

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Speaker 3: they operate. Yeah, so they're usually up against kind of

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Speaker 3: mom and pop types type stores. And yeah, so tractor

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Speaker 3: supply looking really really good heading into earnings in a

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Speaker 3: couple of weeks.

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Speaker 1: There is no tractor supply in Brooklyn, there's not, I'm looking,

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Speaker 1: but they have them all over New York State.

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Speaker 3: Yes, well, it's a great and they have an online

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Speaker 3: store as well, so you can get your hat shipped

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Speaker 3: to your front.

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Speaker 1: Multi channel Bloomberg News Earnings Reporter Red Brown.

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Speaker 2: The Stock Movers podcast from Bloomberg Radio. Check back with

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Speaker 2: us throughout today for the latest roundup of companies making

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Speaker 2: news on Wall Street and for the latest market moving headlines.

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Speaker 2: Listen to Bloomberg Radio Live. Catch us on You You Too,

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Speaker 2: the Bloomberg Business app. Mm hmm