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Speaker 1: Hello, Welcome to another edition of Club Sha Shay. I

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Speaker 1: am your host, Shell and Sharp, also the proprietor of

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Speaker 1: Club Shasha, and the guy that's stopping by for a

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Speaker 1: drink and conversation today. He really doesn't need any introduction,

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Speaker 1: but I'm gonna introduce him anyway. He's a rapper. He's

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Speaker 1: an actor, movie producer, record executive, a mogul, former NBA

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Speaker 1: NBA player, and mister make um say huh master pe

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Speaker 1: all my life and grinding all my life, sacrifice, hustle

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Speaker 1: back pricing one slice got theron dice swathing all my life.

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Speaker 1: I've been grinding all my life, us all my life,

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Speaker 1: the grinding all my life up, sacrifice, hustle back pricing,

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Speaker 1: one slice got the bron dice to swap all my life.

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Speaker 1: I've been grinding in all my life. Hee, what a do?

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Speaker 1: What's going on? Bro man? Thanks for stopping by and

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Speaker 1: giving me a few minutes of your time today. I

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Speaker 1: really really appreciate it. We're gonna cover a broad range

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Speaker 1: of topics were wanted to go all over, and hopefully,

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Speaker 1: I really hope that when we're done with this conversation

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Speaker 1: and we air this, a lot of people will take issue,

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Speaker 1: take heed to what you said, and maybe there will

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Speaker 1: become better people, better businessmen, and better aspects of their life.

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Speaker 1: So I really appreciate you taking time today. Yes, sir, Yes, sir.

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Speaker 1: Let's start with the latest Rebok datas made it. Let

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Speaker 1: it be known that they're looking to sell the Rebok

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Speaker 1: brand from under their umbrella. You mentioned along with Baron Davis,

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Speaker 1: that you would like to purchase this. Do you feel

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Speaker 1: that you've taken the necessary steps to put you in

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Speaker 1: line to be able to take over this property. Well,

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Speaker 1: right now, we already show proof of funds. So we

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Speaker 1: have a seat at the table right now and we're

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Speaker 1: getting close and to be able to take Rebok Black

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Speaker 1: into the history something that never been done. To have

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Speaker 1: a CEO of a large tennis shoe brand like this,

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Speaker 1: it would change the game changing narrative. It's all about

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Speaker 1: economic empowerment, you know. It's what we protest for. It

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Speaker 1: is what lebron them stand up for their games to

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Speaker 1: want to show some diversity, but also show some plan

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Speaker 1: of action. The plan of action is we don't have

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Speaker 1: to stand in the streets and protest no more. We

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Speaker 1: have to understand impartance of building economic empowerment. And this

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Speaker 1: is how we change the privacy. This is how we

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Speaker 1: change the crime rate in our communities. This is how

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Speaker 1: we give back, This is how we give opportunities. And

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Speaker 1: this deal is just one of many. If it go

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Speaker 1: through and they choose us to be able to run

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Speaker 1: a brand like this, I haven't an initiative that I

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Speaker 1: want to start. It us begin with Alan iverson Shack

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Speaker 1: and to the next newest biggest player in the game

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Speaker 1: that will be the next draft pick, Jail and SuDS.

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Speaker 1: I want to be able to take Jail and SuDS

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Speaker 1: and be one of the faces to this brand. And

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Speaker 1: because I want kids that come from nowhere that's been

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Speaker 1: underrated their whole life and say, you know what, now,

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Speaker 1: let's put these kids on this platform and showcase them

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Speaker 1: and and show them that how we could come from

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Speaker 1: the bottom and change the narrative by doing what's right

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Speaker 1: and being able to recognize the underdogs. And I think

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Speaker 1: the NBA, the NFL, the Major League Baseball, this is

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Speaker 1: history to have a CEO of a company like me

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Speaker 1: that come from nothing, not a perfect life, but changed

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Speaker 1: my life and be able to to do something big

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Speaker 1: for the culture. So I want to take the whole

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Speaker 1: culture with me on this ride to get to see

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Speaker 1: at the table, to show them that we understand financial

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Speaker 1: literacy and we understand growth. And this is a movement.

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Speaker 1: This is not just a deal. Like I said, this

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Speaker 1: is only one of many. We're gonna open up banks,

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Speaker 1: we're gonna open up grocery stores, we're gonna create products.

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Speaker 1: So showing that we can do this, So this this

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Speaker 1: is the twenties first century, This is not it's gonna

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Speaker 1: look this would be very from you, master p because

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Speaker 1: normally what you do is that you build from the

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Speaker 1: bottom to the top. But you will be purchased in

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Speaker 1: the company that's already been established and you will take

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Speaker 1: over it. So why was it important for you? Because normally,

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Speaker 1: like you, like I said, you like to build that way.

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Speaker 1: You're like, okay, I know this is me, this is

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Speaker 1: my blood, sweat and tears. And so now you're going

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Speaker 1: in basically to already made product. Now you're just trying

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Speaker 1: to take it to the next level. Yeah, because that's

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Speaker 1: the growth. When you look at Reginald Lewis did this

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Speaker 1: in nineteen seventies. This guy did this. He was from Maryland,

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Speaker 1: and he showed us that we can do this, and

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Speaker 1: I want to show this generation that yeah, we can

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Speaker 1: build stuff, but at the same time, we can acquire

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Speaker 1: major brands and now we can help more because when

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Speaker 1: you look at it right now, it's hard for us

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Speaker 1: to help people in our community. My model is the

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Speaker 1: more I make, the more I give. So now people

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Speaker 1: don't realize, you know, it's it's you lose thousands. So

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Speaker 1: you look at a millionaires might lose thousands to become millionaires.

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Speaker 1: Billionaires lose millions to become billionaires. And we have to

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Speaker 1: think like that, that's the only way we're going to

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Speaker 1: close this gapluck. And so that's what my life is about,

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Speaker 1: not closing that gap, showing the end balance and some diversity.

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Speaker 1: This is the time, and I think we got to

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Speaker 1: think bigger. This is me being on a mission to grow,

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Speaker 1: keep learning, getting the experience all the failures that I've

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Speaker 1: been through, you know, falling, hitting the ground, picking myself

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Speaker 1: back up, and not being afraid to say I don't

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Speaker 1: know everything, and putting the right team together, because I

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Speaker 1: mean the financial team that I was able to put

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Speaker 1: together to go in acquire deal like this, it's incredible.

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Speaker 1: It's almost like sports sports did it for me, you know,

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Speaker 1: to where now. No, it's not just about me. I'm

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Speaker 1: the head of the team, but I need so many

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Speaker 1: of these great people, you know, financial people now, Like

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Speaker 1: for me, it's like I don't need street people with me.

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Speaker 1: I need nerds. I need people behind computers. I need

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Speaker 1: people that know technology. I need people that know money.

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Speaker 1: And that's how we grow and get to this. Fixing

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Speaker 1: this and balance pe. You talked about picking yourself up

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Speaker 1: after you've been knocked down. I think that's some of

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Speaker 1: the hardest thing for people. People don't like fail your

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Speaker 1: people don't handle failure. People don't handle rejection. No one

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Speaker 1: handles that well. So how many how does you How

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Speaker 1: do you after one, two, three, ten, doors flamm in

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Speaker 1: your face? You have a business startup and it fails.

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Speaker 1: How do you pick you How? How did master p

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Speaker 1: pick himself up and says, Okay, that opportunity didn't work out,

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Speaker 1: but there's another one over there that's going to work out.

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Speaker 1: How do you stay so positive in situations like this? Wow,

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Speaker 1: I put my trust in faith and guard. And it's

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Speaker 1: not just about me. I know that whatever it is

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Speaker 1: for me to get to my destination, some of them

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Speaker 1: doors need to close right. That's at the right door

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Speaker 1: for me, and it's a bigger door, always open up.

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Speaker 1: And I want to take other people with me, so

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Speaker 1: I know that this is not just about me. I

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Speaker 1: want to take thousands of people that has business, that

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Speaker 1: look like us, that has products, and get the products

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Speaker 1: and brands into these stores. And I just think that

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Speaker 1: nobody has educated us. So I want to be that person.

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Speaker 1: I want to be the Muhammad alive business. I want

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Speaker 1: to be the model of the king of business, to

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Speaker 1: lead us to that to that mountaintop and say, look

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Speaker 1: look what we could do now. We could eat now,

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Speaker 1: we could feed our people and not do it. I

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Speaker 1: think it's not dwelling on the pass. Everybody dwell on

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Speaker 1: old slavery or just how they mistreat us. I'm like, no,

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Speaker 1: we can't change the past, but we could change the future.

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Speaker 1: So that that that that's what drives me to where

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Speaker 1: every time I follow them like no, I gotta get up,

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Speaker 1: I gotta keep going. You know, yesterday it was a

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Speaker 1: bad day, but tomorrow gonna be better. And I keep

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Speaker 1: that positive attitude and speak it so you know, like

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Speaker 1: we just see I got on my shirt right here,

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Speaker 1: la grad and l A grade is about from Louisiana

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Speaker 1: to Los Angeles to the greats. I mean, everybody that

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Speaker 1: came before me. It's not about me and able to

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Speaker 1: create a product brand, water, sports, drinks, anything in the

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Speaker 1: beverage business. And they've been doing this for years and

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Speaker 1: I'm like, you know what, it's time for us to

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Speaker 1: do that. So to be a part of this. It's

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Speaker 1: a movement to be able to give water back to

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Speaker 1: people in our community. Help the elderly they don't get this,

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Speaker 1: you know, help educate the kids in the in the community.

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Speaker 1: And that's what it is. I think that feel you

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Speaker 1: keeps me the guy that invented the light bulb, he

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Speaker 1: feels nine hundred and ninety nine times and then all

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Speaker 1: of a sudden he created the light bulb. And look

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Speaker 1: look where we are now. And so think about us

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Speaker 1: now being able to create something, something to push us

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Speaker 1: and drive us doing some positive I mean, I didn't

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Speaker 1: come from a perfect life. A lot of people feel

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Speaker 1: a lot of people went to jail, a lot of

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Speaker 1: people died at a young age. And I'm saying, God,

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Speaker 1: spare my life, let me do something right. You know,

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Speaker 1: if you do right, blessings will continue. So I think

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Speaker 1: that'd be my motivation. It's no limit to what I

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Speaker 1: can do. I name myself master Be because I'm a

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Speaker 1: master whatever I do. And I think you gotta speak

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Speaker 1: positive on yourself. And it's all about consistency and putting

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Speaker 1: in the work. You know, even a filial to me,

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Speaker 1: is just a lesson. It's not a loss. It's not

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Speaker 1: a l It's a lesson. And that's how I look

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Speaker 1: at it. I'm like, you know what, it's not a race,

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Speaker 1: it's a marathon. I just gotta keep going. I'm gonna

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Speaker 1: get there, and that's what I get. In the music industry,

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Speaker 1: I went from selling no records to selling a hundred

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Speaker 1: million records independently. And that's just how God is. When

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Speaker 1: you do the right thing, you will overcome all the negativity.

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Speaker 1: Even the haters gonna love you in the end. Even

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Speaker 1: the people that just wait, Okay, maybe they might not

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Speaker 1: want to see me on top right now, They're gonna

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Speaker 1: wait until you go on to say I'm gonna buy

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Speaker 1: all this product. That's cool, But guess what, I'm gonna

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Speaker 1: still keep doing my plot while I'm here. I'm gonna

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Speaker 1: keep showing them that we can actually do this. We

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Speaker 1: can build these big brands the same way they was

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Speaker 1: able to do, and now we can buy these brands

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Speaker 1: and take over and put the money back into the

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Speaker 1: culture in the community. But we have to supply with

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Speaker 1: each other. We got to stop with the self hate

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Speaker 1: that don't want to see. You know. I celebrate you, man,

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Speaker 1: like I'm proud of you from what you're able to do.

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Speaker 1: You know what I'm saying. Transition from sports to be

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Speaker 1: able to communicate and be able to talk to us.

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Speaker 1: That's big. That's how we change the narrative. We have

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Speaker 1: to showcase more of this and the people that are

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Speaker 1: doing the right thing. I tell my son all the time,

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Speaker 1: I say, Romeo, you blessed. Just keep doing the right thing.

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Speaker 1: God gonna bless you with bigger and bigger and better

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Speaker 1: things because you're doing the right thing. And I think that,

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Speaker 1: but we don't show that. We don't showcase that. We

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Speaker 1: pe You and I were having a conversation off camera

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Speaker 1: and we're talking about and I was asking you. I's

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Speaker 1: like you in LA. He's like, yeah, I'm in LA.

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Speaker 1: I said, you left the booth. He's like, yeah, I'm

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Speaker 1: in between two places. I'm between Minnesota in la and

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Speaker 1: I know. I asked you, and I asked you. I said,

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Speaker 1: why did you move? He said, why do you leave

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Speaker 1: where you were from? Why that we can be at

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Speaker 1: a location. We might have five kN homies and they

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Speaker 1: all cool as long as we all there together. But

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Speaker 1: if if I make it out, if you're making out

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Speaker 1: the front win making out, why do we become reveentable?

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Speaker 1: Why is it like that? Well, because if you look

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Speaker 1: at it right, everybody has twenty four hours. Yeah, while

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Speaker 1: you're working, they sleeping and parting and playing, and then

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Speaker 1: they want the same results. You're not gonna get the

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Speaker 1: same results. You sacrifice, you got out and then what

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Speaker 1: you need to do. I tell you all the time,

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Speaker 1: Like I'm no different. I got a brother in concentrated.

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Speaker 1: We all had millions of dollars. So life is like this.

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Speaker 1: People that want to sit on a cone and smoke

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Speaker 1: and drink and guess what, you can't be mad at

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Speaker 1: me or you because our life is different. We got

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Speaker 1: a nicer house or nicer car or whatever because we

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Speaker 1: decided to do the right thing. We left the cone.

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Speaker 1: I'm not trying to go backwards. And I think that's

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Speaker 1: what people got to realize. Like if you don't want

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Speaker 1: to go back to It's two types of people. It's

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Speaker 1: average people and above average people. The difference. Average people

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Speaker 1: are comfortable being uncomfortable. Above average people not and were not.

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Speaker 1: So yeah, I have a house in Louisia. I have

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Speaker 1: a house in Minnesota. I have a house in Los Angeles,

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Speaker 1: so I can go back and forth. But the thing

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Speaker 1: why I go to Minnesota my kids go to many

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Speaker 1: Ha High Academy and they play basketball. I gotta I

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Speaker 1: gotta one kid, Herson Miller. He's a sixth street parent guard.

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Speaker 1: He a senior and you know he's getting ready to

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Speaker 1: go to college. And I have a six four shooting guard,

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Speaker 1: Mercy Miller. He a freshman and he's starting on the

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Speaker 1: varsity team. And my thing is, I'm allowing them to

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Speaker 1: see both sides. So when they go to Minnesota, by

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Speaker 1: they mind, they're able to feel like, now, I gave

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Speaker 1: up California, gave up New Orleans, I gotta go into

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Speaker 1: cold weather. I want them to be uncomfortable and I

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Speaker 1: want them to be able to experience this instead of

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Speaker 1: saying everything is good, I'm teaching them work at this.

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Speaker 1: And guess what, they're not the top kids in the

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Speaker 1: country right now, but they will be in the end.

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Speaker 1: I tell them, it's not how you start, it's how

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Speaker 1: you finish. You put the work in. These kids put

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Speaker 1: the work in, have been putting the work in for years.

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Speaker 1: I mean, we played on the National TV game last year.

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Speaker 1: We played against Lebron's son Briani James at Sierra Canyon. Everybody, yeah,

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Speaker 1: everybody looked at us like they just gonna get blowed

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Speaker 1: out the water. You know. We won that game by

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Speaker 1: twenty person who wasn't even right now. We won the

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Speaker 1: top teams in the country, but we wasn't ranked, and

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Speaker 1: nobody knew when my kids were even jailing suns jailing

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Speaker 1: suns and I went to Gunzaga. He's probably gonna be

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Speaker 1: the top five NBA player in the draft this year,

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Speaker 1: but last year, nobody was talking about him. And that's

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Speaker 1: what I love about this. I'm saying, like, I don't

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Speaker 1: mind being the underdog. Even when I played, nobody didn't knew,

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Speaker 1: like ky Master Pete really buffed. They didn't know that

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Speaker 1: this is what I did, but voted this. So I

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Speaker 1: loved that team atmosphere in the vable to to let

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Speaker 1: my kids see a boat the balance like don't worry

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Speaker 1: about what I got, but think about what you can

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Speaker 1: build and add on to what I have. That's how

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Speaker 1: we build generational well. But you have to understand. I

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Speaker 1: was talking to they training other day Christmas, like if

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Speaker 1: he trained briand and a lot of other you know people,

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Speaker 1: and it's like, what makes these kids different is that

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Speaker 1: they know that they got to work for what they want,

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Speaker 1: Like you're not just handing it to him, because nobody

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Speaker 1: could teach her to work. You just have to put

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Speaker 1: your body through this and deal with it. We just

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Speaker 1: want opportunity, that's it. We don't We don't want nobody

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Speaker 1: to give us. No, we want an opportunity. Right. That's

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Speaker 1: what I want to talk to you about, pet, is

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Speaker 1: that you can you and I understand, we didn't have anything.

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Speaker 1: There was nothing to be given out to us. Our

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Speaker 1: parents didn't have anything, so it wasn't like they could

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Speaker 1: just hand us anything and we could just sit back.

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Speaker 1: So we had to grind. How do you get your

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Speaker 1: kids when you've accomplished so much and they can sit

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Speaker 1: back and just and go into business with you and

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Speaker 1: not have to grind, say, like some like you had

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Speaker 1: to grind or I had to grind going up. How

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Speaker 1: do you get kids to under saying that you gotta

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Speaker 1: grind in order to get what you first you have

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Speaker 1: to do. You have to show them this success is temporary,

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Speaker 1: So you got to show them who God is first.

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Speaker 1: Once they know that and they have the faith to

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Speaker 1: keep going, and then you have to let them know

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Speaker 1: that all the stuff you have, it's like the hurricane

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Speaker 1: me growing up in New Orleans, this could all be

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Speaker 1: washed away. You have to start over, and you got

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Speaker 1: to go back and then you have to teach them

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Speaker 1: or work at it. So you got to start at

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Speaker 1: a young age. I've been doing this with my kids

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Speaker 1: since they was three years old, Like you know what

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Speaker 1: this is what it is. Nobody gonna give you nothing.

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Speaker 1: You got. It's a mentality. It's a mindset. So my

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Speaker 1: kids now what I love about them when when somebody

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Speaker 1: walk up to them and said, well why you work

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Speaker 1: so hard because master, poor dad, you don't have to

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Speaker 1: do that. And when you get on the court, you know,

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Speaker 1: people know these kids are beats. They like animals because

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Speaker 1: they like, I gotta protect my family name. So you

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Speaker 1: gotta you gotta love something and have a purpose in

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Speaker 1: life and know exactly why you doing something. When the

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Speaker 1: kids said they gotta protect their family name, they know

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Speaker 1: it's like a step Curry. I played with Dale Curry,

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Speaker 1: and I don't watch Steph Curry come in the gym

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Speaker 1: when he was young. But what Dale taught him was

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Speaker 1: that nobody's gonna give you nothing. If we want, you

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Speaker 1: got to get in that gym and put them shots up.

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Speaker 1: My kids at and uh eighteen and in fifteen, they

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Speaker 1: in the gym putting up fifteen hundred shots after the game,

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Speaker 1: you know, on the days off, like they know, like

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Speaker 1: you don't work, you don't eat, like our whole mentality is.

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Speaker 1: You know, we got this whole thing to where we

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Speaker 1: gotta go harder than the next person. We gotta go

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Speaker 1: harder than the next family. We ten steps behind. They've

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Speaker 1: been passing money down from their descendants. And that's what

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Speaker 1: I'm saying. If we if we're gonna do this, it's

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Speaker 1: gonna take all of us. It's not just me that

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Speaker 1: that has to go harder. You know, we all have

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Speaker 1: to go hold if we're gonna break this negative cycle,

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Speaker 1: this imbalance of wealth. And if we're gonna do that,

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Speaker 1: and we know this temporary so well, I also got

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Speaker 1: to teach them about helping, philanthropy, giving back, like this

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Speaker 1: is not just about you, because you can't take this witch,

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Speaker 1: so this is temporary success, but having some integrity. So

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Speaker 1: I just think that's what I give my kids when

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Speaker 1: they get up in the morning, saying, you have to

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Speaker 1: keep educating yourself. The same way you want to be

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Speaker 1: a student of the game in basketball, you got to

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Speaker 1: be that in life and in school and education. So

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Speaker 1: my kids, like, right now, we're looking for a college.

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Speaker 1: We're gonna look for a college that's gonna not only

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Speaker 1: be a great college but could also help you on

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Speaker 1: both ends off the court and own the court. So

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Speaker 1: you know, I've been talking to a lot of Spleen

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Speaker 1: talking Vanderbild, been talking to BYU Stamford Howard. I mean,

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Speaker 1: we've been talking to a lot of great schools. But LSU,

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Speaker 1: I could go on and on, but I'm like, you know,

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Speaker 1: for my kid to come, there's gonna have to be

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Speaker 1: something that's gonna not just give them basketball, but also

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Speaker 1: educational because we want to keep building that up. You know,

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Speaker 1: keep understanding that knowledge is the most important thing in

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Speaker 1: this wisdom. So we want somewhere that's gonna prepare us

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Speaker 1: off the court, because that's when a lot of actors,

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Speaker 1: you look at a lot of athleties end up back

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Speaker 1: in the hood because they have no education and they

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Speaker 1: know nothing about finance, so they're depending on financial advising.

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Speaker 1: So a financial advising is gonna be your best friend

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Speaker 1: once you make some money. But what happened before you

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Speaker 1: got this right? You're trying to teach your kids to

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Speaker 1: surround your people, surround yourself with people that's knowledgeable, but

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Speaker 1: people that you really trust. Yes, yes, you mentioned about

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Speaker 1: possibility acquiring rebuking, You mentioned Shot, You mentioned Alan Irison.

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Speaker 1: Would you like to see Rebok become a because Rebok

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Speaker 1: used to be a major player in the NBA, used

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Speaker 1: to be a major player in the NFL. I don't

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Speaker 1: know if they were, and they were somewhe in baseball,

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Speaker 1: But are you trying to get the brand back into

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Speaker 1: that because right, NiFe them to be basically Adidas and

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Speaker 1: Nike in basketball, Well, thank nobody if that brand is

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Speaker 1: black on you imagine what a kid gonna do when

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Speaker 1: you walk into the store knowing that even a white

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Speaker 1: Asian Latino. Because there's been an end balance, we started

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Speaker 1: buying these shoes and we never was able to benefit off.

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Speaker 1: So imagine if we take a dysfunctional brand like this

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Speaker 1: and make it just as big as night, Like, we're

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Speaker 1: gonna change the game, Like like kids are gonna be

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Speaker 1: proud to play in these shoes. I'm talking about high school, college,

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Speaker 1: and then pro athletes are gonna be proud to when

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Speaker 1: you know, when you look at Lebron, you look at

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Speaker 1: all these different players, they're gonna be proud, even if

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Speaker 1: they're not in the brand, they're gonna feel like, man,

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Speaker 1: we we overcame something. This is major. I feel like

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Speaker 1: it's it would be a movement, like when a kid

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Speaker 1: walk into a store saying, wow, I wear this because

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Speaker 1: look what Master Pete built. Look when he give back

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Speaker 1: to the community and a culture, and you're gonna see

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Speaker 1: Rebok everywhere And I think, I think it's about to happen.

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Speaker 1: It's about to happen. And if it don't happen, then

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Speaker 1: we're gonna keep building. I mean, I got my own brand,

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Speaker 1: I got I got MANIATI. You know what I'm saying.

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Speaker 1: It's staying for motivating oneself and courage you actively than independently.

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Speaker 1: H We're creating big brands just the cereals that's coming

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Speaker 1: out the Master Crunch. So you know, I mean we

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Speaker 1: we came a long way. You know, I did the music.

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Speaker 1: Now we've got the hoodie who cereos, you know, so

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Speaker 1: kids could have fun. You know, I mean we're thinking

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Speaker 1: outside the box. Yeah, we want to acquire this, but

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Speaker 1: if they don't get us to us, it's not the

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Speaker 1: end of the world. Then we're gonna keep building what

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Speaker 1: we have already, taking these companies and turning into international

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Speaker 1: companies because right now, I mean I went from having

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Speaker 1: a small amount of fans purchased out of stuff to

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Speaker 1: having hundreds of thousands by all over the world. Now,

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Speaker 1: so we I mean from China to Europe to India

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Speaker 1: to after Like we're building fan base that just keep

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Speaker 1: building and building. It's it's because the brand loyalty and

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Speaker 1: what we do in the community. People want to support

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Speaker 1: us because they know the more we make, the more

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Speaker 1: we give. Let me ask your question, and I think

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Speaker 1: a lot of people want to know this. How do

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Speaker 1: you how do you get from an idea to getting

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Speaker 1: something on the shelf? Yeah, you know what people don't realize.

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Speaker 1: You have to trust the process. You have to start

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Speaker 1: small and build bring it to life, like start first

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Speaker 1: building that brand, saying speak it like, this is what

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Speaker 1: I want to do. Didn't do your research, go online,

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Speaker 1: figure out where you could get this stuff made at

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Speaker 1: and keep building Like so, let me show you nobody

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Speaker 1: had noodles like far as the African American person to

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Speaker 1: create news. I created these rap news the icon version,

427
00:21:48,720 --> 00:21:53,680
Speaker 1: and I just went online start looking for a place

428
00:21:53,760 --> 00:21:57,200
Speaker 1: to make the noodles, came up with the brand, and

429
00:21:58,040 --> 00:22:00,320
Speaker 1: you know, me and my partner James is like, you

430
00:22:00,359 --> 00:22:03,120
Speaker 1: know what, let's take this to another level. And we did.

431
00:22:03,680 --> 00:22:05,960
Speaker 1: And I think that we are afraid, but think about it.

432
00:22:06,480 --> 00:22:08,640
Speaker 1: They've been making billions of dollars off of us, because

433
00:22:08,640 --> 00:22:11,760
Speaker 1: sometimes people always say it's the smaller things. Even you

434
00:22:11,880 --> 00:22:15,560
Speaker 1: look at answer Mom and Uncle Ben, those brands, they

435
00:22:15,680 --> 00:22:18,040
Speaker 1: made billions of dollars, but they wasn't owned for us.

436
00:22:18,080 --> 00:22:20,679
Speaker 1: And I tell my people trust the process. Next thing,

437
00:22:20,760 --> 00:22:26,560
Speaker 1: you know, we're gonna make even healthier items. That's coming next,

438
00:22:26,840 --> 00:22:29,000
Speaker 1: but first we got to get some of that shelving space.

439
00:22:29,240 --> 00:22:31,200
Speaker 1: So it's almost like you're saying, starting the brand is

440
00:22:31,320 --> 00:22:33,800
Speaker 1: like playing baseball. You got to swing at the ball

441
00:22:33,880 --> 00:22:36,000
Speaker 1: to hit it. You might hit a home run. But

442
00:22:36,040 --> 00:22:38,760
Speaker 1: if you never swing, you're never gonna hit a home run.

443
00:22:39,280 --> 00:22:42,240
Speaker 1: And so get in the game and start small. It's

444
00:22:42,240 --> 00:22:44,360
Speaker 1: almost like buying house. Don't go buy a big house

445
00:22:44,600 --> 00:22:46,919
Speaker 1: until you learn the process of buying a little small

446
00:22:47,000 --> 00:22:49,720
Speaker 1: house or a condo or whatever, and say, oh, this

447
00:22:49,920 --> 00:22:53,680
Speaker 1: the process, and that's I mean it. Don't take a

448
00:22:53,800 --> 00:22:57,720
Speaker 1: rocket scientists understand that. I like what you've done because

449
00:22:57,720 --> 00:22:59,680
Speaker 1: I think sometimes people get caught up in trying to

450
00:23:00,080 --> 00:23:03,080
Speaker 1: at the next thing. Why not try to improve on

451
00:23:03,200 --> 00:23:06,600
Speaker 1: something that's already been invented that people We've been in Roman,

452
00:23:07,040 --> 00:23:11,560
Speaker 1: people been college right now, I don't really need to

453
00:23:11,600 --> 00:23:16,480
Speaker 1: invent a new snap. I can just get my own snap. Yes,

454
00:23:16,960 --> 00:23:20,280
Speaker 1: we're gonna eat it anyway, think about it. We know

455
00:23:20,680 --> 00:23:22,680
Speaker 1: when we was in Agaett, that's when that was the

456
00:23:22,800 --> 00:23:25,840
Speaker 1: meals for us. When I come home, you happy to

457
00:23:25,960 --> 00:23:35,960
Speaker 1: have those noodles. You're like, okay, because exactly so. But

458
00:23:36,000 --> 00:23:38,159
Speaker 1: because I think it's amazing. I mean, you look at

459
00:23:38,240 --> 00:23:40,600
Speaker 1: what you've been able to do. And I want to

460
00:23:41,000 --> 00:23:44,680
Speaker 1: let me ask you this. Do you believe had your career,

461
00:23:45,400 --> 00:23:48,200
Speaker 1: had you become an NBA player like you had dreamed,

462
00:23:48,680 --> 00:23:51,040
Speaker 1: would any of this have been possible because I don't know.

463
00:23:51,119 --> 00:23:53,200
Speaker 1: I don't know, Pete. I think this forced you to

464
00:23:53,320 --> 00:23:56,000
Speaker 1: become what you became. I believe you'd have been given

465
00:23:56,080 --> 00:23:58,520
Speaker 1: devoted most of your time to a honey your craft

466
00:23:58,560 --> 00:24:01,040
Speaker 1: of being a great NBA player, and you wouldn't have

467
00:24:01,080 --> 00:24:05,840
Speaker 1: had the time to do this. So yeah, this is,

468
00:24:06,040 --> 00:24:08,920
Speaker 1: this is, this is a blessing for me because I

469
00:24:09,000 --> 00:24:11,040
Speaker 1: won't I wouldn't be able to feed the people I'm

470
00:24:11,080 --> 00:24:12,800
Speaker 1: able to feed now. I wouldn't being able to do

471
00:24:12,880 --> 00:24:17,280
Speaker 1: the things just on an NBA salary and a thing

472
00:24:17,440 --> 00:24:21,440
Speaker 1: that God closed those doors and it made me come

473
00:24:21,560 --> 00:24:24,680
Speaker 1: up with something else to start realizing, you know that

474
00:24:24,880 --> 00:24:27,120
Speaker 1: I need to do something else in that product always

475
00:24:27,200 --> 00:24:29,800
Speaker 1: talent because I was always wanted to do it with

476
00:24:29,920 --> 00:24:33,120
Speaker 1: my talent and what God showed me this stuff would

477
00:24:33,119 --> 00:24:36,120
Speaker 1: be around even when I'm not around. And that's the difference.

478
00:24:36,280 --> 00:24:40,280
Speaker 1: Like we gotta think like that. That's when you're thinking bigger.

479
00:24:40,640 --> 00:24:42,600
Speaker 1: That's when you can help more people. You can feed

480
00:24:42,680 --> 00:24:44,960
Speaker 1: more people. And I look at a lot of NBA

481
00:24:45,000 --> 00:24:47,320
Speaker 1: guys because once you make it, you know you can

482
00:24:47,400 --> 00:24:50,680
Speaker 1: help your family and people around you. It's hard to

483
00:24:50,800 --> 00:24:54,359
Speaker 1: go and say, wow, I could help other families and

484
00:24:54,440 --> 00:24:57,360
Speaker 1: help other people. And with this I can I could

485
00:24:57,359 --> 00:25:01,280
Speaker 1: give more people opportunities, I could create more in theres. Uh.

486
00:25:01,520 --> 00:25:05,040
Speaker 1: This this is a blessing for me. And I looked

487
00:25:05,080 --> 00:25:10,040
Speaker 1: at it and I said that with products, we're gonna

488
00:25:10,080 --> 00:25:13,360
Speaker 1: be able to feed countries. It's not just us no more.

489
00:25:13,600 --> 00:25:16,359
Speaker 1: We're gonna be able to feed families that are starting

490
00:25:16,440 --> 00:25:20,440
Speaker 1: in Africa, overseas, international, all these different places because we

491
00:25:20,480 --> 00:25:23,760
Speaker 1: could put this brand everywhere. And uh, like you said,

492
00:25:23,800 --> 00:25:25,880
Speaker 1: it's a blessing. I mean because you know when when

493
00:25:25,920 --> 00:25:27,760
Speaker 1: when you're in the NBA and everything gonna go to

494
00:25:27,840 --> 00:25:29,639
Speaker 1: where you want to go and you gotta leave and

495
00:25:29,760 --> 00:25:32,119
Speaker 1: come back home and start over, you start thinking you

496
00:25:32,240 --> 00:25:34,600
Speaker 1: just want that other shot to get back. But you know,

497
00:25:34,680 --> 00:25:37,200
Speaker 1: we definitely got to take some time and start thinking

498
00:25:37,240 --> 00:25:40,159
Speaker 1: about our futures. And that's my thing, is teaching this

499
00:25:40,320 --> 00:25:43,880
Speaker 1: generation how to be more than just at eletes and entertainment.

500
00:25:44,240 --> 00:25:47,240
Speaker 1: You know, like these business people that own these companies,

501
00:25:47,520 --> 00:25:51,679
Speaker 1: that own these leads, that own these teams, they were

502
00:25:52,760 --> 00:25:55,040
Speaker 1: but yeah, if they could write you a check, but

503
00:25:55,240 --> 00:25:58,560
Speaker 1: two hundred million dollars, what do you think they were? Exactly?

504
00:26:00,240 --> 00:26:04,359
Speaker 1: If I'm you know what I believe I believe that

505
00:26:04,560 --> 00:26:07,240
Speaker 1: you worked harder, not that you didn't work hard at

506
00:26:07,280 --> 00:26:10,560
Speaker 1: your NBA career, but I believe you worked harder because

507
00:26:10,640 --> 00:26:13,080
Speaker 1: you didn't want what happened at the NBA to happen

508
00:26:13,160 --> 00:26:16,240
Speaker 1: in this bridge. Because from the time you can sometimes

509
00:26:16,280 --> 00:26:18,520
Speaker 1: you could be the right package, but you arrived at

510
00:26:18,560 --> 00:26:21,600
Speaker 1: the wrong destination. So the package that you had had

511
00:26:21,640 --> 00:26:24,480
Speaker 1: to go to the right destination, and the right destination

512
00:26:24,960 --> 00:26:28,760
Speaker 1: was music. The right destination were products. That's what you're

513
00:26:28,840 --> 00:26:31,800
Speaker 1: calling was you didn't know it at the time, that's

514
00:26:31,840 --> 00:26:33,960
Speaker 1: what the calling was. Yeah, I mean, but that's not

515
00:26:34,119 --> 00:26:36,639
Speaker 1: going to work because you be so caught up into

516
00:26:37,240 --> 00:26:39,440
Speaker 1: you know what you gotta do, and you don't want

517
00:26:39,480 --> 00:26:42,000
Speaker 1: to feel at it. You don't want to start over.

518
00:26:42,560 --> 00:26:45,440
Speaker 1: But got to have a bigger door fee and and

519
00:26:47,000 --> 00:26:50,159
Speaker 1: it's definitely a blessing for me and I'm thankful, and

520
00:26:50,480 --> 00:26:53,320
Speaker 1: it all hump you on the way to your journey.

521
00:26:53,840 --> 00:26:56,680
Speaker 1: And but I mean, that's what life is about. You

522
00:26:56,800 --> 00:26:58,359
Speaker 1: just have to get up. As a telling you about

523
00:26:58,359 --> 00:27:00,280
Speaker 1: to feel your part, you have to get up and

524
00:27:00,359 --> 00:27:02,680
Speaker 1: just keep going, you know, instead of sitting around to

525
00:27:02,880 --> 00:27:06,960
Speaker 1: press upset at yourself and and living the haters tell

526
00:27:07,040 --> 00:27:09,920
Speaker 1: you you're done. You know, this is when you get

527
00:27:10,040 --> 00:27:12,800
Speaker 1: up and you go harder, and like they always say,

528
00:27:12,880 --> 00:27:14,760
Speaker 1: you go hard and go home. You know what I'm saying.

529
00:27:14,840 --> 00:27:16,800
Speaker 1: And it's like when you come from where we come from,

530
00:27:17,040 --> 00:27:20,119
Speaker 1: it ain't no going back to them, but just new

531
00:27:20,240 --> 00:27:23,520
Speaker 1: kids in the community then the elderly in that. Because

532
00:27:23,600 --> 00:27:25,200
Speaker 1: that's why I look at you. I'm going back. I

533
00:27:25,320 --> 00:27:28,080
Speaker 1: go back a lot, but it's it's because I have

534
00:27:28,320 --> 00:27:31,080
Speaker 1: a purpose, something to do. You know. I got to

535
00:27:31,119 --> 00:27:33,200
Speaker 1: do my part. It's not that I'm going back together

536
00:27:33,359 --> 00:27:36,800
Speaker 1: live because that ain't what I work hard to say.

537
00:27:37,000 --> 00:27:40,280
Speaker 1: I gotta keep growing, I gotta keep getting better. Yeah,

538
00:27:40,320 --> 00:27:41,840
Speaker 1: that go hard to go home with working for me

539
00:27:41,880 --> 00:27:44,520
Speaker 1: because I did everything. I get out home. I wasn't

540
00:27:44,520 --> 00:27:46,560
Speaker 1: trying to go back. I go back to visit, but

541
00:27:46,600 --> 00:27:50,479
Speaker 1: I ain't trying to do Yeah. I had Ricky Williams

542
00:27:50,520 --> 00:27:53,600
Speaker 1: on last week and you opened up a sports agency

543
00:27:53,680 --> 00:27:56,760
Speaker 1: business you were and Ricky was your first client. Yeah,

544
00:27:57,400 --> 00:27:59,760
Speaker 1: what would you have done because obviously that didn't work

545
00:27:59,800 --> 00:28:01,800
Speaker 1: out the way you at home? What did you learn

546
00:28:01,840 --> 00:28:04,400
Speaker 1: about that situation and what would you have done differently

547
00:28:04,720 --> 00:28:07,440
Speaker 1: knowing what you know now? So I'm gonna tell you

548
00:28:07,560 --> 00:28:09,400
Speaker 1: one thing, and if you talked to Ricky is nothing

549
00:28:09,400 --> 00:28:12,640
Speaker 1: I could do differently because that was Ricky Church. Nobody

550
00:28:12,760 --> 00:28:15,399
Speaker 1: never wanted to say that. They finally say that on

551
00:28:15,480 --> 00:28:19,680
Speaker 1: the documentary. What Ricky told me was, look, it's either

552
00:28:19,760 --> 00:28:22,040
Speaker 1: you gonna get this deal done for me. I'm gonna

553
00:28:22,040 --> 00:28:23,640
Speaker 1: go to the white man and get this deal done

554
00:28:23,640 --> 00:28:26,879
Speaker 1: because I need this money. He wanted the sentence, and

555
00:28:26,960 --> 00:28:29,120
Speaker 1: he wanted the upfront money, which he got a lot

556
00:28:29,200 --> 00:28:32,119
Speaker 1: of money up front that a lot of athletes didn't

557
00:28:32,160 --> 00:28:36,320
Speaker 1: get in that time. And it's just a business decision

558
00:28:36,359 --> 00:28:38,240
Speaker 1: that had to be done, which which was the truth.

559
00:28:38,840 --> 00:28:40,760
Speaker 1: That's the way he wanted to do it, and you

560
00:28:40,840 --> 00:28:43,360
Speaker 1: gotta look at it. For me, I've always let people

561
00:28:43,400 --> 00:28:46,080
Speaker 1: be their own boss. Ricky was the boss of of

562
00:28:46,240 --> 00:28:49,040
Speaker 1: what he what he needs to do. But we call

563
00:28:49,120 --> 00:28:52,360
Speaker 1: a lot of flat because we black guys that's in

564
00:28:52,480 --> 00:28:56,000
Speaker 1: that business. That that's scared David Falk and all those

565
00:28:56,040 --> 00:28:59,240
Speaker 1: other companies that how could we get a Heisman trouple

566
00:28:59,320 --> 00:29:02,320
Speaker 1: just getting in a And that's that's because the loyalty

567
00:29:02,760 --> 00:29:05,880
Speaker 1: the community and people knowing that and we're gonna do

568
00:29:06,120 --> 00:29:08,760
Speaker 1: what you want to do. You the boss to be

569
00:29:08,840 --> 00:29:10,720
Speaker 1: honest with you. And that's what people don't realize. That's

570
00:29:10,760 --> 00:29:15,560
Speaker 1: how treat That's that the truth. You know what I'm saying. Well,

571
00:29:15,560 --> 00:29:19,080
Speaker 1: I think we should hold out after this. But at

572
00:29:19,120 --> 00:29:20,960
Speaker 1: the end of the day, that agent worked for me.

573
00:29:21,480 --> 00:29:23,440
Speaker 1: I tell you what to do. You don't tell I'm

574
00:29:23,480 --> 00:29:25,600
Speaker 1: paying you, you're not paying me. But think about this.

575
00:29:25,840 --> 00:29:28,800
Speaker 1: Rickey Williams was a kid coming out of college. Ye

576
00:29:29,000 --> 00:29:31,880
Speaker 1: back then and till this day. College. You know, even

577
00:29:31,880 --> 00:29:33,880
Speaker 1: when I played in college, we get four hundred dollars

578
00:29:33,920 --> 00:29:36,680
Speaker 1: a month, everybody wearing your jersey. You have no money,

579
00:29:36,840 --> 00:29:40,040
Speaker 1: your mom has no money. Let's be honest. This kid

580
00:29:40,120 --> 00:29:43,400
Speaker 1: to get eight to twelve million dollars up front, knowing

581
00:29:43,440 --> 00:29:45,080
Speaker 1: that he might get hurt, he like, I want to

582
00:29:45,160 --> 00:29:49,240
Speaker 1: take that money right and and I got the Saints

583
00:29:49,320 --> 00:29:52,560
Speaker 1: owner Benson to give him that, which nobody else wouldn't

584
00:29:52,600 --> 00:29:55,800
Speaker 1: do that. And it's all about having relationships and resource men.

585
00:29:55,880 --> 00:29:59,479
Speaker 1: Benson was like this. Benson was like, get me Ricky Williams.

586
00:29:59,480 --> 00:30:01,680
Speaker 1: I'm gonna give whatever he wants. I give him the

587
00:30:01,760 --> 00:30:03,800
Speaker 1: upfront money. And that's what he was able to get.

588
00:30:04,160 --> 00:30:07,640
Speaker 1: And it happened, and so everybody else looked at it

589
00:30:07,760 --> 00:30:09,760
Speaker 1: like it was a bad deal, but it wasn't. Ricky

590
00:30:09,880 --> 00:30:11,960
Speaker 1: had a lot of other issues going on, you know,

591
00:30:12,160 --> 00:30:14,800
Speaker 1: with his own personal life and it showed throughout the time.

592
00:30:15,320 --> 00:30:17,360
Speaker 1: But at least he was able to get that money

593
00:30:17,480 --> 00:30:20,800
Speaker 1: up front to be able to live a better life

594
00:30:20,840 --> 00:30:23,160
Speaker 1: for him and his family. So I mean, like you said,

595
00:30:23,240 --> 00:30:25,840
Speaker 1: God do stuff for a reason, and I think people

596
00:30:25,920 --> 00:30:29,239
Speaker 1: wanted to to to to find a out to make

597
00:30:29,400 --> 00:30:31,960
Speaker 1: us look bad. But not looking at that, if Ricket

598
00:30:32,000 --> 00:30:34,520
Speaker 1: would have did that with a white agent, what would

599
00:30:34,560 --> 00:30:36,440
Speaker 1: they said about it, Because that's what he wanted to do.

600
00:30:36,560 --> 00:30:38,280
Speaker 1: He was gonna do it with any of those guys

601
00:30:38,360 --> 00:30:41,520
Speaker 1: he was gonna be with. That's what he wanted. And

602
00:30:41,720 --> 00:30:43,440
Speaker 1: this was a guy that had his mind made up.

603
00:30:43,480 --> 00:30:45,200
Speaker 1: And if you talk to Ricky, you know he a

604
00:30:45,280 --> 00:30:49,440
Speaker 1: guy that know what he wants right. So in other words,

605
00:30:49,520 --> 00:30:53,120
Speaker 1: but see in him doing that, it did irreparable harm

606
00:30:53,200 --> 00:30:55,000
Speaker 1: to you because it made it seem like you didn't

607
00:30:55,000 --> 00:30:56,560
Speaker 1: know what the hell you was doing if you were

608
00:30:56,560 --> 00:30:59,680
Speaker 1: out there doing bad deals. When an actuality, he think

609
00:30:59,720 --> 00:31:02,080
Speaker 1: either pe, you get the deal done, or I'm gonna

610
00:31:02,120 --> 00:31:05,800
Speaker 1: take it. This cold corporation is white corporation and they'll

611
00:31:05,880 --> 00:31:08,120
Speaker 1: get it done. So you get a choice. Well you

612
00:31:08,200 --> 00:31:11,040
Speaker 1: got no choice now but to get the deal done. Yes,

613
00:31:11,520 --> 00:31:14,000
Speaker 1: and that and that's life. I mean, that's business. It's

614
00:31:14,080 --> 00:31:18,160
Speaker 1: not personal. It's business. And that's that's what he wanted.

615
00:31:18,280 --> 00:31:22,560
Speaker 1: And I think, you know, however it worked out. I mean,

616
00:31:22,640 --> 00:31:25,280
Speaker 1: that's his career. And that's what was told X first

617
00:31:25,320 --> 00:31:28,280
Speaker 1: told him that he had agents that worked for the

618
00:31:28,360 --> 00:31:30,320
Speaker 1: company that told him like, this is not a good

619
00:31:30,400 --> 00:31:32,880
Speaker 1: deal to do, but it's a good deal for money wise.

620
00:31:33,000 --> 00:31:35,240
Speaker 1: You need the money. And you got to imagine most

621
00:31:35,280 --> 00:31:37,160
Speaker 1: of us getting out of college. We need the money.

622
00:31:37,160 --> 00:31:40,120
Speaker 1: We need your money. We need the money. So they

623
00:31:40,160 --> 00:31:44,560
Speaker 1: don't Mama, grandma in the house. We already got raided wrong,

624
00:31:44,600 --> 00:31:46,640
Speaker 1: but we already got a merceded, we got a rolex,

625
00:31:46,960 --> 00:31:49,360
Speaker 1: so we got back then beside you was the thing.

626
00:31:49,400 --> 00:31:51,920
Speaker 1: We already wear it beside, so we need we need

627
00:31:52,040 --> 00:31:54,640
Speaker 1: that paper. Yeah and that and that's what a lot

628
00:31:54,680 --> 00:31:56,800
Speaker 1: of white athletes don't have to go through that. No,

629
00:31:58,000 --> 00:32:00,200
Speaker 1: and that's sad, but we don't talk about that. We

630
00:32:00,360 --> 00:32:04,040
Speaker 1: just try to stereotype in and make up stuff just

631
00:32:04,240 --> 00:32:06,600
Speaker 1: for the press of the media. But I mean, any

632
00:32:06,760 --> 00:32:09,400
Speaker 1: real media people could look through that and say wow,

633
00:32:09,840 --> 00:32:12,160
Speaker 1: you know after Rick and Williams said it, it's on

634
00:32:12,280 --> 00:32:16,040
Speaker 1: a documentary, he said, he said it. It wasn't It

635
00:32:16,280 --> 00:32:19,200
Speaker 1: wasn't you. It was him, because I want to earn

636
00:32:19,320 --> 00:32:22,560
Speaker 1: my money and in actuality earning your money. This is

637
00:32:22,680 --> 00:32:25,360
Speaker 1: too dangerous of a game to tie that much money

638
00:32:25,400 --> 00:32:28,080
Speaker 1: in him, sinis. And you're not playing basketball, you're not

639
00:32:28,200 --> 00:32:31,120
Speaker 1: playing baseball football And that was told to him. But

640
00:32:31,200 --> 00:32:33,280
Speaker 1: you know what he said, It's like it's like any

641
00:32:33,320 --> 00:32:35,280
Speaker 1: of us, if we know what we want to do

642
00:32:35,560 --> 00:32:38,160
Speaker 1: and the reason why we wanted, you know, to happen

643
00:32:38,280 --> 00:32:40,120
Speaker 1: like that, we're gonna get it done the way we

644
00:32:40,200 --> 00:32:43,160
Speaker 1: want it done. Like at think in his career at

645
00:32:43,240 --> 00:32:46,320
Speaker 1: that time, nobody was getting eight to twelve million dollars

646
00:32:46,480 --> 00:32:49,640
Speaker 1: up front to play football guaranteed money, Like as soon

647
00:32:49,720 --> 00:32:52,160
Speaker 1: as I signed, I'm gonna get eight to twelve million dollars.

648
00:32:52,320 --> 00:32:54,680
Speaker 1: Nobody was doing it. That's a lot of money for

649
00:32:54,760 --> 00:32:57,480
Speaker 1: a football player. So he was looking at it. But

650
00:32:57,640 --> 00:33:00,160
Speaker 1: maybe my career is three years, I'm gonna make what

651
00:33:01,000 --> 00:33:03,520
Speaker 1: two million a year or whatever, like that's the only

652
00:33:03,600 --> 00:33:06,520
Speaker 1: six million dollars if I played three years, and if

653
00:33:06,560 --> 00:33:08,000
Speaker 1: I could get hurt or whatever. He liked, if I

654
00:33:08,120 --> 00:33:09,880
Speaker 1: take this money up front and I could go start

655
00:33:09,920 --> 00:33:12,400
Speaker 1: a business, do all these other things. But you really

656
00:33:12,480 --> 00:33:15,200
Speaker 1: have to be prepared to be a boss to do that,

657
00:33:16,000 --> 00:33:18,840
Speaker 1: because you know after that time, or you don't least

658
00:33:18,840 --> 00:33:20,560
Speaker 1: this and send them, then what you're gonna have to

659
00:33:20,640 --> 00:33:23,280
Speaker 1: fall back on. And those are the type of things

660
00:33:23,360 --> 00:33:25,400
Speaker 1: that was told to him. But he was like, you

661
00:33:25,480 --> 00:33:27,560
Speaker 1: know what, that sounds good, but we poured right now.

662
00:33:27,960 --> 00:33:31,520
Speaker 1: We need that money. You mentioned that a lot of

663
00:33:31,600 --> 00:33:34,920
Speaker 1: white athletes don't have to endure because the thing was,

664
00:33:35,120 --> 00:33:37,880
Speaker 1: I grew up in the eighties, born in sixty eight,

665
00:33:37,920 --> 00:33:39,880
Speaker 1: grew up in the seventies and eighties. We didn't have

666
00:33:40,000 --> 00:33:42,880
Speaker 1: indoor plumbing, we didn't have running water. So you actually

667
00:33:42,960 --> 00:33:45,320
Speaker 1: think that the first chance I get some money, I'm

668
00:33:45,400 --> 00:33:48,080
Speaker 1: trying to get a feat or I'm trying to get something.

669
00:33:48,120 --> 00:33:50,440
Speaker 1: Really tell you something. When I got to college. When

670
00:33:50,480 --> 00:33:53,040
Speaker 1: I got to college, my coach at Houston say, why

671
00:33:53,080 --> 00:33:55,600
Speaker 1: are you smiling so much? Son, I said, coach, because

672
00:33:55,600 --> 00:33:57,240
Speaker 1: I got my own big You know, I was sleeping

673
00:33:57,320 --> 00:33:59,920
Speaker 1: on the floor the whole I live with my grand

674
00:34:00,440 --> 00:34:02,640
Speaker 1: so I never had a bed until I got to college.

675
00:34:02,680 --> 00:34:05,240
Speaker 1: So the coaches like, man, I love this kid. He

676
00:34:05,320 --> 00:34:07,720
Speaker 1: home when he gonna bag, he's just gonna go. I

677
00:34:07,960 --> 00:34:10,520
Speaker 1: was happy to you know what I'm saying. I like

678
00:34:10,719 --> 00:34:13,800
Speaker 1: to have my own bed. So imagine that go to

679
00:34:13,960 --> 00:34:16,239
Speaker 1: college and you get to go and you ain't got

680
00:34:16,360 --> 00:34:18,360
Speaker 1: to go outside to go to the bathroom. You're getting

681
00:34:18,400 --> 00:34:21,719
Speaker 1: three good meals a day. Man, I ain't gonna I'm

682
00:34:21,719 --> 00:34:23,560
Speaker 1: about to flunk out of here. You think I'm about

683
00:34:23,560 --> 00:34:26,120
Speaker 1: to go back home and not get three meals today

684
00:34:26,360 --> 00:34:28,400
Speaker 1: and have to go outside and use the bathroom and

685
00:34:28,480 --> 00:34:30,840
Speaker 1: to take it and watching the tough y'all must be

686
00:34:30,960 --> 00:34:34,880
Speaker 1: out y'all mind, man, let me chell yourself saying the

687
00:34:34,960 --> 00:34:38,759
Speaker 1: guy broken down our house. We chased them up the street, Like, man,

688
00:34:38,840 --> 00:34:40,520
Speaker 1: you must have came to give us something because we

689
00:34:40,560 --> 00:34:45,600
Speaker 1: ain't got him at the age. Yeah, y'all did him

690
00:34:45,640 --> 00:34:53,920
Speaker 1: like like felt like Ricky smile and a Friday without

691
00:34:54,680 --> 00:34:57,399
Speaker 1: But think about this. You were ahead of your time,

692
00:34:57,480 --> 00:34:59,680
Speaker 1: p because there are a lot of guys now you

693
00:34:59,760 --> 00:35:02,320
Speaker 1: see jay Z has started at Fort had rock Nation

694
00:35:02,719 --> 00:35:05,359
Speaker 1: and give old label. You were ahead of your time.

695
00:35:05,560 --> 00:35:07,759
Speaker 1: There are a lot of guys that are doing what

696
00:35:07,960 --> 00:35:12,080
Speaker 1: you did. Damn they're twenty years ago. Yeah, and it's

697
00:35:12,120 --> 00:35:15,359
Speaker 1: a blessing to be honest with you. Like, but when

698
00:35:15,360 --> 00:35:18,680
Speaker 1: you do right, like I said, all this stuff are coming,

699
00:35:18,920 --> 00:35:22,080
Speaker 1: like nobody's really doing what I'm doing now, and it's

700
00:35:22,160 --> 00:35:25,080
Speaker 1: all because of what I was able to do in

701
00:35:25,239 --> 00:35:28,360
Speaker 1: the past and learn from that, learn from those mistakes

702
00:35:28,440 --> 00:35:31,080
Speaker 1: and like I said, learn from those failures and just

703
00:35:31,360 --> 00:35:33,960
Speaker 1: keep going. But when you look at it right now,

704
00:35:34,600 --> 00:35:37,120
Speaker 1: I mean I look at it, so imagine showing nobody

705
00:35:37,160 --> 00:35:39,600
Speaker 1: really looked at this. And I'm gonna do a basketball

706
00:35:39,719 --> 00:35:42,439
Speaker 1: documentary next because I want people see that I didn't

707
00:35:42,480 --> 00:35:44,960
Speaker 1: just go to the NBA. I went to the CBA.

708
00:35:45,440 --> 00:35:48,399
Speaker 1: I had to go to all type of those type

709
00:35:48,440 --> 00:35:51,359
Speaker 1: of coaches and to get to the lead to get

710
00:35:51,400 --> 00:35:53,680
Speaker 1: ten day call ups. It's different now, like I had

711
00:35:53,719 --> 00:35:56,200
Speaker 1: to go get off in the CBA to get a

712
00:35:56,280 --> 00:35:58,719
Speaker 1: ten day call up. So people don't know that I

713
00:35:58,800 --> 00:36:02,560
Speaker 1: went to Dallas. I went. Then I went to sacrament

714
00:36:02,600 --> 00:36:04,520
Speaker 1: I went to all those teams on ten days that

715
00:36:04,640 --> 00:36:06,160
Speaker 1: you know, you had to stick. I was out there

716
00:36:06,200 --> 00:36:11,040
Speaker 1: with the mucin Norris, with with with the I mean,

717
00:36:11,120 --> 00:36:13,480
Speaker 1: it was just so many great players. But you know,

718
00:36:13,600 --> 00:36:17,000
Speaker 1: so I had to go through John Lucas, John Lucis

719
00:36:17,040 --> 00:36:19,759
Speaker 1: and Houston. If you could survive John Lucas training in

720
00:36:19,840 --> 00:36:21,839
Speaker 1: the summer, you could go to the league because John

721
00:36:21,920 --> 00:36:25,080
Speaker 1: Lukes gonna make you quick. And once I survived that,

722
00:36:25,560 --> 00:36:28,040
Speaker 1: playing with the Nick Van Nexos and the Sam Causell,

723
00:36:28,200 --> 00:36:30,960
Speaker 1: I knew that I was ready. But I also when

724
00:36:31,000 --> 00:36:33,040
Speaker 1: I look back at it, imagine me, I had my

725
00:36:33,080 --> 00:36:36,160
Speaker 1: own sports ages. I had some of the top NBA

726
00:36:36,400 --> 00:36:38,960
Speaker 1: players that I had put into the league. So you know,

727
00:36:39,040 --> 00:36:40,840
Speaker 1: I easily could have did a package deal if I

728
00:36:40,960 --> 00:36:42,960
Speaker 1: really just wanted to. I try to do it the

729
00:36:43,040 --> 00:36:45,560
Speaker 1: right way, right went on my talent, Like I could

730
00:36:45,640 --> 00:36:47,200
Speaker 1: have been in the league for at least three to

731
00:36:47,280 --> 00:36:50,120
Speaker 1: five years just on package deals if that's what I wanted.

732
00:36:50,480 --> 00:36:52,319
Speaker 1: But I did it the right way and it all

733
00:36:52,400 --> 00:36:54,920
Speaker 1: worked out, And I think that's how God work. And

734
00:36:55,000 --> 00:36:58,040
Speaker 1: I think these blessings is gonna be even bigger because

735
00:36:58,080 --> 00:36:59,719
Speaker 1: I did it the right way and I'm able to

736
00:36:59,760 --> 00:37:01,600
Speaker 1: see and I can help more people. So it's not

737
00:37:01,800 --> 00:37:04,520
Speaker 1: about me. I can look at these contracts. I can

738
00:37:04,640 --> 00:37:08,560
Speaker 1: look at a kid and say, you know what, you're

739
00:37:08,600 --> 00:37:10,719
Speaker 1: gonna get to the league. They're gonna take you away

740
00:37:10,760 --> 00:37:14,000
Speaker 1: from your family. They're gonna turn you against your friends,

741
00:37:14,120 --> 00:37:15,960
Speaker 1: all this stuff, and then when it's over for you,

742
00:37:16,239 --> 00:37:19,600
Speaker 1: nobody gonna speak to you again. And and they say, well,

743
00:37:19,640 --> 00:37:21,840
Speaker 1: how you know that? I know from experience. I watch

744
00:37:22,000 --> 00:37:25,400
Speaker 1: kids that I put into the league and I and

745
00:37:26,080 --> 00:37:28,840
Speaker 1: I understand this because the first thing they do that

746
00:37:29,120 --> 00:37:30,960
Speaker 1: you know, when you come from the hood, they don't

747
00:37:31,000 --> 00:37:33,120
Speaker 1: want you to be around your people no more correct.

748
00:37:33,719 --> 00:37:36,239
Speaker 1: And so think about it. Who is not gonna take

749
00:37:36,280 --> 00:37:38,160
Speaker 1: care of their mother or their father, which you know,

750
00:37:38,239 --> 00:37:41,640
Speaker 1: we see these stories all the time, like my mom

751
00:37:41,719 --> 00:37:43,680
Speaker 1: and my dad took me to aid you pray, this

752
00:37:43,800 --> 00:37:46,279
Speaker 1: took me to all these different things. And then once

753
00:37:46,320 --> 00:37:48,640
Speaker 1: I make it, and I don't help them, like how

754
00:37:48,719 --> 00:37:52,959
Speaker 1: you expect to help Blessings You see what I'm saying,

755
00:37:53,400 --> 00:37:55,960
Speaker 1: My thanks to these kids, because you know, once they

756
00:37:56,040 --> 00:37:58,680
Speaker 1: get you around this fortune and fame, they make you

757
00:37:58,800 --> 00:38:01,040
Speaker 1: forget about what you can ain't from. But they come

758
00:38:01,080 --> 00:38:03,759
Speaker 1: on then tilling they come when it's good. My thing

759
00:38:03,920 --> 00:38:06,200
Speaker 1: is trying to educate these kids and show them when

760
00:38:06,280 --> 00:38:09,080
Speaker 1: it was bad. We're worth these people. Yeah, so we

761
00:38:09,200 --> 00:38:11,680
Speaker 1: got now, we got to hold them accountable because they

762
00:38:12,280 --> 00:38:14,239
Speaker 1: come with it. So think about I told one of

763
00:38:14,280 --> 00:38:16,160
Speaker 1: my guys there, I say, hey, are your best friends

764
00:38:16,200 --> 00:38:19,440
Speaker 1: with your financial advice? You know why because you're successful.

765
00:38:19,880 --> 00:38:22,080
Speaker 1: Let's let's see you lose all this and see if

766
00:38:22,120 --> 00:38:25,920
Speaker 1: they that's still gonna be your best friend. And that's

767
00:38:25,960 --> 00:38:29,000
Speaker 1: what a pee. I tell Look here, my grandmother and

768
00:38:29,080 --> 00:38:31,560
Speaker 1: my mother didn't drive me the one the one practice.

769
00:38:31,800 --> 00:38:33,759
Speaker 1: But I tell you what, my mom gave me life,

770
00:38:33,800 --> 00:38:36,360
Speaker 1: and my grandmother gave me everything but life. And so

771
00:38:37,520 --> 00:38:39,839
Speaker 1: they're in the beginning, you're gonna be there in the end.

772
00:38:40,160 --> 00:38:42,760
Speaker 1: I don't I don't get how some of these guys

773
00:38:42,880 --> 00:38:45,879
Speaker 1: like they make it out and then they're abandon the family.

774
00:38:46,000 --> 00:38:49,839
Speaker 1: I could not do that in good conscious. Yeah, yeah,

775
00:38:49,840 --> 00:38:51,279
Speaker 1: we got we got a change, but we have to

776
00:38:51,440 --> 00:38:55,120
Speaker 1: keep educating them and showing them the right way because

777
00:38:55,520 --> 00:38:58,239
Speaker 1: they say money is the root of alli and it's

778
00:38:58,320 --> 00:39:04,040
Speaker 1: the love for money. The love for money. Yeah, I'm

779
00:39:04,080 --> 00:39:07,160
Speaker 1: reading you got a scholarship to Louisville and when you

780
00:39:07,239 --> 00:39:09,320
Speaker 1: were coming out of high school, Louisville was one of

781
00:39:09,360 --> 00:39:12,320
Speaker 1: the preimitive programs and all the college basketball. But you

782
00:39:12,440 --> 00:39:18,799
Speaker 1: walked to the University of Houston. Why because I feel

783
00:39:18,880 --> 00:39:21,120
Speaker 1: like it wasn't right. A lot of stuff was going on,

784
00:39:22,160 --> 00:39:24,920
Speaker 1: uh in my family, and I was I felt like

785
00:39:25,520 --> 00:39:27,760
Speaker 1: this was the right place. I had family in Houston,

786
00:39:28,120 --> 00:39:30,919
Speaker 1: So I decided to go to Houston. And it made

787
00:39:31,000 --> 00:39:34,239
Speaker 1: me who I am the day because it's like what

788
00:39:34,400 --> 00:39:37,920
Speaker 1: I was able to do at Houston in the relationships

789
00:39:38,000 --> 00:39:39,759
Speaker 1: and you know, like we used to go back and

790
00:39:39,880 --> 00:39:43,840
Speaker 1: play Clyde in uh in a in in in the

791
00:39:44,000 --> 00:39:47,120
Speaker 1: in the in the dream. So I seen them at

792
00:39:47,160 --> 00:39:50,719
Speaker 1: one hour alumni games, UH last year and it's just

793
00:39:50,920 --> 00:39:54,160
Speaker 1: you know, Rickey Winslow, they catted, you know, all these

794
00:39:54,239 --> 00:39:57,319
Speaker 1: dudes coming and when we came back together, nobody knew

795
00:39:57,360 --> 00:39:58,840
Speaker 1: that I was gonna make it at music. So they

796
00:39:58,880 --> 00:40:03,279
Speaker 1: all looking at me like, boy, you did something with

797
00:40:03,400 --> 00:40:05,960
Speaker 1: your life. But we never knew because I never was

798
00:40:06,080 --> 00:40:08,680
Speaker 1: into the music in practice and none of that type

799
00:40:08,680 --> 00:40:11,200
Speaker 1: of stuff because I was focused on being the best

800
00:40:11,280 --> 00:40:15,120
Speaker 1: basketball player in And I just think that Houston really

801
00:40:15,960 --> 00:40:18,239
Speaker 1: showed me a lot for us, you know, the whole

802
00:40:18,320 --> 00:40:21,480
Speaker 1: team atmosphere, and I think it was it was it

803
00:40:21,560 --> 00:40:23,200
Speaker 1: was the right place for me. I mean, I turned

804
00:40:23,200 --> 00:40:26,720
Speaker 1: down LSU. I had Dale Brown coming to the project

805
00:40:26,800 --> 00:40:31,400
Speaker 1: recruit me John Thompson, and so that was that was

806
00:40:31,480 --> 00:40:33,600
Speaker 1: the right fit for me, you know, Houston, because you know,

807
00:40:33,760 --> 00:40:35,320
Speaker 1: my coach was like, you know, you running done, you

808
00:40:35,360 --> 00:40:37,400
Speaker 1: can shoot the ball. So I learned how to shoot

809
00:40:37,440 --> 00:40:39,200
Speaker 1: with no lights. We had no lights in the projects.

810
00:40:39,200 --> 00:40:41,520
Speaker 1: I had to listen for the next so I was

811
00:40:41,600 --> 00:40:46,359
Speaker 1: always the shooting. You know, I'm looking at you. You play.

812
00:40:46,440 --> 00:40:48,000
Speaker 1: You mentioned some of the leagues that you played in

813
00:40:48,080 --> 00:40:52,040
Speaker 1: the abas C BA IBL NBA. You average twenty four

814
00:40:52,080 --> 00:40:53,720
Speaker 1: points a game. In two thousand and four, the ABL

815
00:40:53,840 --> 00:40:57,400
Speaker 1: of Las Vegas Rattlers played in the preseason from Charlotte Horners,

816
00:40:57,400 --> 00:41:00,239
Speaker 1: torontod Raptors and you played with them. Great player he

817
00:41:00,280 --> 00:41:03,560
Speaker 1: played with bes Carter Charles Opening on that final team.

818
00:41:03,880 --> 00:41:09,360
Speaker 1: You mentioned Tracy McGrady. Tracy McGrady, Yeah, yeah, why don't you.

819
00:41:09,520 --> 00:41:11,680
Speaker 1: I mean, I mean I remember you doing an interview

820
00:41:11,719 --> 00:41:14,000
Speaker 1: and you said, I'm good enough to make it. It's

821
00:41:14,080 --> 00:41:16,880
Speaker 1: whether or not they can look past master P and

822
00:41:17,000 --> 00:41:22,760
Speaker 1: give me a pair of shape. Yep. Well, people, people

823
00:41:22,800 --> 00:41:25,480
Speaker 1: got to realize master P was so big and my

824
00:41:25,640 --> 00:41:30,360
Speaker 1: music was so big, even at Charlotte. I mean, I

825
00:41:30,480 --> 00:41:32,960
Speaker 1: did a hell of a job there, but that you know,

826
00:41:33,440 --> 00:41:36,480
Speaker 1: Bibe Bass, the GM said, man, your music is pure

827
00:41:36,600 --> 00:41:38,640
Speaker 1: phil and did another thing. You know, I was a

828
00:41:38,760 --> 00:41:42,320
Speaker 1: tough guy, right. He said, why you're not scared of

829
00:41:42,360 --> 00:41:44,800
Speaker 1: and the Mason. I said, sir, I'm not scared of

830
00:41:44,880 --> 00:41:46,880
Speaker 1: no man. He said, well, I'm scared of and the Mason.

831
00:41:46,960 --> 00:41:48,880
Speaker 1: And I don't know why you're not scared because so

832
00:41:49,120 --> 00:41:51,120
Speaker 1: me and Adon Mason ended up being friends. But we

833
00:41:51,239 --> 00:41:53,480
Speaker 1: got into it when I first came. Now, he from

834
00:41:53,520 --> 00:41:57,080
Speaker 1: New York. I'm from New Orleans. You know, God bless

835
00:41:57,160 --> 00:41:59,040
Speaker 1: the dead, like that was my due. But when we

836
00:41:59,200 --> 00:42:02,120
Speaker 1: first got there and the Mason was a bullet. I'm

837
00:42:02,160 --> 00:42:06,319
Speaker 1: on the team with Adi Mason, Derik Coleman and bj Olmstrong,

838
00:42:06,680 --> 00:42:09,279
Speaker 1: you know, Davi Kurt. And so when I get in

839
00:42:09,400 --> 00:42:13,680
Speaker 1: and training camp and Mason said, don't nobody touched me?

840
00:42:13,880 --> 00:42:17,719
Speaker 1: Telling all the rookies. You know, nobody touched me in practice.

841
00:42:17,760 --> 00:42:19,120
Speaker 1: Are you gonna have a problem. So, you know, me

842
00:42:19,239 --> 00:42:23,839
Speaker 1: being from New Orleans for a shot, I hear him.

843
00:42:24,280 --> 00:42:26,600
Speaker 1: He like little maide, this dude about six ten. I'm

844
00:42:26,640 --> 00:42:29,320
Speaker 1: six Moore. He like, little man, We gonna fight after pricing,

845
00:42:29,400 --> 00:42:31,600
Speaker 1: no brother, fight right now. We got to fight right now.

846
00:42:32,040 --> 00:42:34,640
Speaker 1: And he starts saying, he starts saying man, I like

847
00:42:34,800 --> 00:42:37,480
Speaker 1: you you you you you tough and we end up

848
00:42:37,520 --> 00:42:41,120
Speaker 1: being friends after that. But you know, me just setting

849
00:42:41,160 --> 00:42:44,239
Speaker 1: the stage because I asked coach. I said, coach, what

850
00:42:44,360 --> 00:42:46,640
Speaker 1: happened if we get into a coach that whatever happened

851
00:42:46,680 --> 00:42:48,439
Speaker 1: in the gym staying in the jump. So I'm like, well,

852
00:42:49,160 --> 00:42:51,880
Speaker 1: I got tested a couple of times, and even in Toronto.

853
00:42:52,440 --> 00:42:54,880
Speaker 1: You know, I'm a rookie because the rookie is always

854
00:42:54,880 --> 00:42:57,040
Speaker 1: supposed to carry the bags. And I'm like, you know me,

855
00:42:57,640 --> 00:43:02,239
Speaker 1: I'm out there with Charles Oakland. That was my dog.

856
00:43:02,360 --> 00:43:06,600
Speaker 1: Man me me openly. We you know, we was on it.

857
00:43:06,800 --> 00:43:09,279
Speaker 1: So it was like when we come to town, it

858
00:43:09,480 --> 00:43:13,000
Speaker 1: was like, man, it's so they wanted me to carry

859
00:43:13,080 --> 00:43:14,920
Speaker 1: the bags. I said, I can't carry the bags. I'm

860
00:43:14,920 --> 00:43:19,480
Speaker 1: a super rookie. So so I never carry the bags.

861
00:43:19,520 --> 00:43:22,360
Speaker 1: So you know, I ain't gonna say no name. But

862
00:43:23,480 --> 00:43:25,880
Speaker 1: one of the players didn't try, you know, because everybody

863
00:43:25,920 --> 00:43:29,719
Speaker 1: from the hood, but you know we played basketball and

864
00:43:29,880 --> 00:43:31,880
Speaker 1: that I don't think that went too good for him.

865
00:43:32,200 --> 00:43:34,279
Speaker 1: You know, after that, I ain't never had to carry

866
00:43:34,360 --> 00:43:37,360
Speaker 1: the bags. Nobody never asked me, you know. So you

867
00:43:37,840 --> 00:43:40,000
Speaker 1: but Pe, you know you already know if you're a

868
00:43:40,080 --> 00:43:43,040
Speaker 1: younger player, they're gonna try you. They got things to

869
00:43:43,080 --> 00:43:45,279
Speaker 1: see how far they can go with you. Now, if

870
00:43:45,320 --> 00:43:48,080
Speaker 1: you let it slide, because you know it sports, it's

871
00:43:48,120 --> 00:43:52,000
Speaker 1: kind of like it's a prison mentality. No, they'll they

872
00:43:52,000 --> 00:43:55,000
Speaker 1: don't put they'll they'll put shave and clean in your face.

873
00:43:55,200 --> 00:43:57,440
Speaker 1: I set the rules straight when I got that, said, look, man,

874
00:43:57,680 --> 00:44:00,080
Speaker 1: I come here to work to get better. I'm not

875
00:44:00,239 --> 00:44:02,200
Speaker 1: come into place, so don't play them games with me.

876
00:44:02,480 --> 00:44:05,279
Speaker 1: I ain't trying to do that. And they got it,

877
00:44:05,400 --> 00:44:07,680
Speaker 1: but I did have to make an example so they

878
00:44:07,719 --> 00:44:10,640
Speaker 1: can understand that. You know, they're not gonna keep playing

879
00:44:10,719 --> 00:44:12,800
Speaker 1: them rookie games with me. So you know, it's a

880
00:44:12,920 --> 00:44:15,680
Speaker 1: lot right playing basketball people that I don't know how

881
00:44:15,719 --> 00:44:18,600
Speaker 1: it is now, but back then you had real guys

882
00:44:18,680 --> 00:44:22,160
Speaker 1: from Luz in these leads, so it was always looking

883
00:44:22,239 --> 00:44:24,799
Speaker 1: for the next tough guy who gonna run the team

884
00:44:24,920 --> 00:44:27,160
Speaker 1: or whatever. And I'm like, man, this is almost like

885
00:44:27,280 --> 00:44:32,440
Speaker 1: being a prisoner. Yeah. Yeah, if it's a mentality that

886
00:44:32,520 --> 00:44:34,680
Speaker 1: you got to stand up for yourself and sometimes Pete,

887
00:44:34,920 --> 00:44:36,680
Speaker 1: you got to be willing. You know, you gotta fight,

888
00:44:36,719 --> 00:44:38,719
Speaker 1: even though you might not compat the guy, but you

889
00:44:38,840 --> 00:44:42,000
Speaker 1: gotta stand up for yourself becoming you don't, they'll continually

890
00:44:42,080 --> 00:44:44,880
Speaker 1: run over you. And I'll tell them all I used

891
00:44:44,880 --> 00:44:46,879
Speaker 1: to tell them. I went to college. I say, look here, Yeah,

892
00:44:46,960 --> 00:44:49,759
Speaker 1: I didn't come to fight, but I didn't come to either.

893
00:44:50,040 --> 00:44:53,160
Speaker 1: So how we're gonna do this? You know, you know

894
00:44:53,239 --> 00:45:01,520
Speaker 1: we're gonna fight every day. Yeah, so this doesn't The

895
00:45:01,600 --> 00:45:04,880
Speaker 1: basketball thing doesn't work. It doesn't work out. How to

896
00:45:05,080 --> 00:45:08,120
Speaker 1: help considering that you were not in the music, You

897
00:45:08,200 --> 00:45:10,080
Speaker 1: weren't doing anything in the music, How to hell you

898
00:45:10,200 --> 00:45:13,120
Speaker 1: get to the music business from basketball when you that

899
00:45:13,280 --> 00:45:15,960
Speaker 1: wasn't a part of it to begin with. Well, I

900
00:45:16,080 --> 00:45:18,520
Speaker 1: got hurt at Houston, and you know, back then they

901
00:45:18,600 --> 00:45:21,160
Speaker 1: take the scholarships away from you, like there's no use

902
00:45:21,239 --> 00:45:23,960
Speaker 1: for you. So when they took that scholarship away from

903
00:45:24,000 --> 00:45:26,120
Speaker 1: my grandfather to say you can't sit in this house,

904
00:45:26,200 --> 00:45:29,200
Speaker 1: you gotta do something. But I didn't even know if

905
00:45:29,200 --> 00:45:31,200
Speaker 1: I was gonna be able to walk outter that no moment.

906
00:45:31,600 --> 00:45:35,600
Speaker 1: And I just started listening to music and getting in

907
00:45:35,760 --> 00:45:39,280
Speaker 1: tooy it. And then I had a son, I had Romeo,

908
00:45:39,400 --> 00:45:42,440
Speaker 1: and I'm like, I gotta get away. I went to

909
00:45:42,560 --> 00:45:45,960
Speaker 1: California and I opened up a record store, and I

910
00:45:46,080 --> 00:45:48,239
Speaker 1: watched all these people, you know, standing in line, and

911
00:45:48,280 --> 00:45:50,719
Speaker 1: I'm like, I'm gonna start my own little company. So

912
00:45:50,800 --> 00:45:53,319
Speaker 1: I opened up this little, small, mom and pop record store,

913
00:45:53,400 --> 00:45:56,840
Speaker 1: caused it No Limit Records. And I started realizing watching

914
00:45:57,239 --> 00:46:00,359
Speaker 1: the people what they was buying and what they liked. Man,

915
00:46:00,840 --> 00:46:02,759
Speaker 1: I have a story to tell. So not only I

916
00:46:02,840 --> 00:46:05,440
Speaker 1: own the store and I understand the whole customer service

917
00:46:05,560 --> 00:46:08,960
Speaker 1: part of this, but also I realized that I have

918
00:46:09,080 --> 00:46:11,480
Speaker 1: a story to tell, and I wanted to I wanted

919
00:46:11,520 --> 00:46:13,680
Speaker 1: to put the solo on the map because at that time,

920
00:46:13,760 --> 00:46:17,000
Speaker 1: you had Two Pot, biggest small everybody was the East Coast,

921
00:46:17,600 --> 00:46:19,960
Speaker 1: West Coast. You had a little bit of the ghetto

922
00:46:20,080 --> 00:46:24,200
Speaker 1: boys and Uncle Luke and I and I'm like, but

923
00:46:25,120 --> 00:46:28,640
Speaker 1: far as the music in the South, going to the

924
00:46:29,239 --> 00:46:31,400
Speaker 1: East Coast and the West Coast, it was just a

925
00:46:31,520 --> 00:46:34,320
Speaker 1: little bit of and I'm like, nah, I gotta represent.

926
00:46:34,440 --> 00:46:37,120
Speaker 1: And so I just started doing music. And I started

927
00:46:37,160 --> 00:46:38,520
Speaker 1: going on rod because Two Pot and then used to

928
00:46:38,600 --> 00:46:41,840
Speaker 1: come into my store, and so I started going on

929
00:46:41,960 --> 00:46:43,520
Speaker 1: the road with them, and then one day they let

930
00:46:43,600 --> 00:46:46,960
Speaker 1: me open up for him and the rest was history.

931
00:46:47,080 --> 00:46:52,160
Speaker 1: After that. Wow, I mean, just like that, but yeah,

932
00:46:53,480 --> 00:46:56,160
Speaker 1: you opened up, you opened up a music store, and

933
00:46:56,280 --> 00:46:58,480
Speaker 1: then not only thing, you know, but you had to

934
00:46:58,560 --> 00:47:01,840
Speaker 1: have bigger dreams then just running a music store the

935
00:47:01,960 --> 00:47:07,640
Speaker 1: operating store front. Yeah. Now what happened was when Tupid

936
00:47:08,360 --> 00:47:11,200
Speaker 1: U two short, all those guys was coming to put

937
00:47:11,280 --> 00:47:14,160
Speaker 1: their records in my stories on consignment, and when it

938
00:47:14,360 --> 00:47:16,799
Speaker 1: was coming in, you know, I'm start thinking, like I'm

939
00:47:16,840 --> 00:47:18,799
Speaker 1: from New Orleans, all the stuff I'd have been through,

940
00:47:19,239 --> 00:47:24,560
Speaker 1: like you know, you think about going, yeah I did.

941
00:47:24,760 --> 00:47:26,719
Speaker 1: That's what happened. I'm like, I need to put this

942
00:47:26,960 --> 00:47:29,760
Speaker 1: into you know, put my story into. Then I started

943
00:47:29,760 --> 00:47:32,320
Speaker 1: calling my brother like now let's start this group, and

944
00:47:32,640 --> 00:47:35,160
Speaker 1: it just it just all went from there. It was

945
00:47:35,200 --> 00:47:37,680
Speaker 1: hard because think about it, I didn't have the major

946
00:47:37,760 --> 00:47:40,960
Speaker 1: companies behind me. So I'll be sitting in the library,

947
00:47:41,239 --> 00:47:44,879
Speaker 1: like we talked about early, waiting on these record people

948
00:47:44,960 --> 00:47:46,560
Speaker 1: to come to the table to try to get my

949
00:47:46,680 --> 00:47:50,319
Speaker 1: music on the radio stations, and sometimes it didn't work

950
00:47:50,400 --> 00:47:53,279
Speaker 1: because I didn't sound like nobody in the West Coast,

951
00:47:53,640 --> 00:47:55,840
Speaker 1: so it seemed like it was a field you but

952
00:47:56,040 --> 00:47:59,680
Speaker 1: it was different, but it was unique and that uniqueness.

953
00:47:59,760 --> 00:48:02,399
Speaker 1: Once I got bigger, it took me to be able

954
00:48:02,400 --> 00:48:06,759
Speaker 1: to sell over a hundred million records. You mentioned that

955
00:48:06,840 --> 00:48:09,640
Speaker 1: you moved to California, your grandfather passed, You got a

956
00:48:09,680 --> 00:48:12,680
Speaker 1: ten thousand dollars settlement, and you flipped it in the million.

957
00:48:13,480 --> 00:48:15,719
Speaker 1: Normally people get the kind of money that's really never

958
00:48:15,840 --> 00:48:20,200
Speaker 1: had money, they blow it. Why were you? Why were you? You?

959
00:48:20,320 --> 00:48:22,440
Speaker 1: Like you had an idea of what you wanted to

960
00:48:22,520 --> 00:48:24,720
Speaker 1: do with that money once you got it, and blowing

961
00:48:24,760 --> 00:48:29,719
Speaker 1: it wasn't bad. Yeah, Well my thing was, I knew

962
00:48:29,760 --> 00:48:31,920
Speaker 1: I could have went brought a car. Yeah, I know,

963
00:48:31,960 --> 00:48:34,400
Speaker 1: I could have went brought some jewelry. And I'm saying,

964
00:48:35,000 --> 00:48:37,160
Speaker 1: you know, by going to college, I'm like, I need

965
00:48:37,239 --> 00:48:39,800
Speaker 1: to invest into a business so I could have some

966
00:48:39,880 --> 00:48:42,719
Speaker 1: money all the time. And that's what I did. And

967
00:48:42,760 --> 00:48:46,120
Speaker 1: when I when I found that record store, I invested

968
00:48:46,160 --> 00:48:49,000
Speaker 1: back into myself. And I think people got to realize

969
00:48:49,400 --> 00:48:53,759
Speaker 1: you are your most important investment because you know what

970
00:48:53,920 --> 00:48:56,279
Speaker 1: you want, you know what you like, and when I

971
00:48:56,440 --> 00:48:58,600
Speaker 1: was able to do that, you know you're gonna be

972
00:48:58,760 --> 00:49:01,840
Speaker 1: passionate about something because you love this. It's like basketball,

973
00:49:02,160 --> 00:49:04,080
Speaker 1: I put my hard work in bast because I love it.

974
00:49:04,480 --> 00:49:07,160
Speaker 1: Same thing in music. I love it and I love

975
00:49:07,280 --> 00:49:09,520
Speaker 1: doing it. So you find a business, you got to

976
00:49:09,560 --> 00:49:12,399
Speaker 1: find a problem. The problem was, first you didn't see

977
00:49:13,040 --> 00:49:17,759
Speaker 1: nobody had hip hop stores in music. They had they

978
00:49:17,880 --> 00:49:21,440
Speaker 1: had R and B stores, and they had gospel stores

979
00:49:22,160 --> 00:49:24,560
Speaker 1: in the black community, but it was no hip hop

980
00:49:24,960 --> 00:49:28,040
Speaker 1: Breck the store. And when I found that problem, I'm like,

981
00:49:28,120 --> 00:49:30,480
Speaker 1: I'm gonna take this ten thousand and turn it into something.

982
00:49:30,480 --> 00:49:32,080
Speaker 1: I didn't know what I was going to turn it into.

983
00:49:32,640 --> 00:49:35,239
Speaker 1: But I took that ten thousand and turned it into

984
00:49:35,280 --> 00:49:39,560
Speaker 1: a business and it just kept drawing. So what was

985
00:49:39,640 --> 00:49:42,640
Speaker 1: your business model? Because, like you said, you went to college.

986
00:49:43,040 --> 00:49:45,360
Speaker 1: But if I'm not mistaken, you had never owned a

987
00:49:45,400 --> 00:49:48,720
Speaker 1: business at that point in time. Correct, No, I haven't.

988
00:49:48,760 --> 00:49:51,840
Speaker 1: But what I did was I started going to the

989
00:49:51,920 --> 00:49:56,279
Speaker 1: library and researching. And I think that's the part that

990
00:49:56,520 --> 00:50:00,080
Speaker 1: education is so important, Like you have to research. You

991
00:50:00,160 --> 00:50:04,400
Speaker 1: have to do your due diligence to know exactly what

992
00:50:04,480 --> 00:50:07,640
Speaker 1: you're getting into, the ups, the downs, how you're gonna

993
00:50:07,680 --> 00:50:09,960
Speaker 1: get distribution, where you're gonna get your products from all

994
00:50:10,000 --> 00:50:12,840
Speaker 1: those things. So I didn't just jump into it. I

995
00:50:12,960 --> 00:50:15,280
Speaker 1: start going to the library. I mean, I start spending

996
00:50:15,320 --> 00:50:18,080
Speaker 1: so much time at the library. The lay that the

997
00:50:18,160 --> 00:50:20,120
Speaker 1: library is like you know, what are you doing? And

998
00:50:20,160 --> 00:50:24,320
Speaker 1: I'm like, I'm trying to understand about this music business.

999
00:50:24,560 --> 00:50:26,640
Speaker 1: I want to know everything about it, and I think,

1000
00:50:26,840 --> 00:50:29,640
Speaker 1: you know, it's almost like playing basketball. People say, no,

1001
00:50:29,760 --> 00:50:32,680
Speaker 1: what makes you do your basketball? IQ? Your football IQ?

1002
00:50:33,280 --> 00:50:35,719
Speaker 1: You know, like you really have to invest into the

1003
00:50:35,920 --> 00:50:38,000
Speaker 1: education part of it. And that's what I did. I

1004
00:50:38,120 --> 00:50:42,279
Speaker 1: start really getting out there saying, let me know how

1005
00:50:42,360 --> 00:50:45,640
Speaker 1: these record companies work for as the stores of retails.

1006
00:50:45,880 --> 00:50:48,319
Speaker 1: And then when I got into to put my own

1007
00:50:48,400 --> 00:50:51,759
Speaker 1: music out, I started going back to the library, study contracts,

1008
00:50:52,239 --> 00:50:55,160
Speaker 1: how to negotiate contracts, all those types of different things.

1009
00:50:55,200 --> 00:50:58,360
Speaker 1: And so I think the education part me me willing

1010
00:50:58,400 --> 00:51:01,440
Speaker 1: to learn like you have to. The most important thing

1011
00:51:01,560 --> 00:51:03,920
Speaker 1: is knowing that you don't know everything. That's that's the

1012
00:51:04,040 --> 00:51:06,520
Speaker 1: greatest thing for me. I'm like, I don't know. So

1013
00:51:06,680 --> 00:51:08,279
Speaker 1: only way I could be an expert that I got

1014
00:51:08,360 --> 00:51:10,640
Speaker 1: to go through it and experience it. But right now,

1015
00:51:10,800 --> 00:51:12,719
Speaker 1: I don't know. And I tell people all the time,

1016
00:51:12,800 --> 00:51:17,400
Speaker 1: don't be afraid to say you don't know. What was

1017
00:51:17,480 --> 00:51:19,280
Speaker 1: one of the things that you learned in the street

1018
00:51:19,360 --> 00:51:21,360
Speaker 1: that you were able to bring the business that helped

1019
00:51:21,360 --> 00:51:26,400
Speaker 1: you become successful in business? Well, not to let nobody

1020
00:51:26,480 --> 00:51:29,160
Speaker 1: take advantage of you, and you have to stand up

1021
00:51:29,239 --> 00:51:33,120
Speaker 1: for yourself. And that's what the streets taught me. And

1022
00:51:34,000 --> 00:51:37,560
Speaker 1: I think it worked for me because most business people

1023
00:51:37,719 --> 00:51:41,800
Speaker 1: only have just the business side or the education side,

1024
00:51:41,840 --> 00:51:44,680
Speaker 1: but to see both sides. But you know, even the

1025
00:51:44,719 --> 00:51:47,279
Speaker 1: streets taught me how to keep your word in having it,

1026
00:51:47,360 --> 00:51:49,839
Speaker 1: checker it. And I think that took me a long

1027
00:51:49,960 --> 00:51:52,319
Speaker 1: way in business because once I was able to leave

1028
00:51:52,440 --> 00:51:55,800
Speaker 1: that life behind and understand what corporate America, you know,

1029
00:51:55,920 --> 00:51:58,680
Speaker 1: it's all about. I wanted to take that same drive

1030
00:51:58,760 --> 00:52:02,520
Speaker 1: and hustle and grind me to copy America but positive

1031
00:52:03,200 --> 00:52:06,000
Speaker 1: and and I think that's what that's what saved my

1032
00:52:06,080 --> 00:52:10,040
Speaker 1: life because I never was about trying to take advantage

1033
00:52:10,040 --> 00:52:12,960
Speaker 1: of somebody's just like I just want my peace. Whatever

1034
00:52:13,080 --> 00:52:15,759
Speaker 1: my fair share is, that's what I want. And I

1035
00:52:15,800 --> 00:52:18,400
Speaker 1: don't care what it is. If it's ten dollars, I

1036
00:52:18,560 --> 00:52:21,799
Speaker 1: want my ten dollars, don't try to give me, don't

1037
00:52:21,840 --> 00:52:25,600
Speaker 1: try to give me five dollars, give me, give me

1038
00:52:25,719 --> 00:52:28,880
Speaker 1: all of what I've learned. Yeah, I mean it, And

1039
00:52:29,000 --> 00:52:33,200
Speaker 1: it's all about you know, the principle is what matters.

1040
00:52:33,280 --> 00:52:36,200
Speaker 1: And I think that's the difference, like and and you

1041
00:52:36,360 --> 00:52:40,080
Speaker 1: look at it too. A lot of guys from the streets.

1042
00:52:40,760 --> 00:52:42,520
Speaker 1: You know, it was a it was a chain of

1043
00:52:42,600 --> 00:52:45,279
Speaker 1: command back then. We don't have that no more, you

1044
00:52:45,360 --> 00:52:48,360
Speaker 1: know now. You know, like even when I was playing basketball,

1045
00:52:48,440 --> 00:52:51,280
Speaker 1: even I lived in the worst neighborhoods, they knew person

1046
00:52:51,360 --> 00:52:54,080
Speaker 1: Miller basketball player. Man, y'all don't do that, y'all let

1047
00:52:54,160 --> 00:52:56,400
Speaker 1: him know if something like right, Like man, a lot

1048
00:52:56,440 --> 00:53:00,120
Speaker 1: of these kids dying, like they they killing off all

1049
00:53:00,120 --> 00:53:03,359
Speaker 1: the greatest talent that we have. I mean, I've seen

1050
00:53:03,800 --> 00:53:07,400
Speaker 1: a sixty eleven kid get shot and killed down in Compton,

1051
00:53:08,760 --> 00:53:11,040
Speaker 1: sixty nine kids. It's like these kids were just in

1052
00:53:11,120 --> 00:53:12,960
Speaker 1: high school. These kids is gonna be the future to

1053
00:53:13,080 --> 00:53:15,680
Speaker 1: come back to take care of the community. That's what

1054
00:53:15,760 --> 00:53:17,520
Speaker 1: I want to be able to pass that down, Like

1055
00:53:17,600 --> 00:53:21,239
Speaker 1: we gotta preserve the kids in our blocks, in our communities,

1056
00:53:21,360 --> 00:53:24,759
Speaker 1: Like we can't keep killing the talent, because who're gonna

1057
00:53:24,800 --> 00:53:27,279
Speaker 1: come back and take care of us? Right? It's kind

1058
00:53:27,320 --> 00:53:29,000
Speaker 1: of like you see that in the in the music

1059
00:53:29,080 --> 00:53:33,279
Speaker 1: industry industry, big pop and now you see all these

1060
00:53:33,400 --> 00:53:35,960
Speaker 1: young brow like pop smoking all these other guys. I'm like,

1061
00:53:36,040 --> 00:53:38,880
Speaker 1: wait a minute, that wasn't. That wasn't going on in

1062
00:53:38,960 --> 00:53:40,960
Speaker 1: the eighties. That wasn't That wasn't sposed happen. It's not

1063
00:53:41,000 --> 00:53:43,440
Speaker 1: supposed to happen. Like those guys are supposed to be

1064
00:53:43,480 --> 00:53:45,200
Speaker 1: the goals there and you're supposed to look out for them.

1065
00:53:45,200 --> 00:53:49,040
Speaker 1: They're supposed to get protected. They gonna take care of everybody.

1066
00:53:49,560 --> 00:53:52,600
Speaker 1: Now look at it, even like the Nipsey Hustles, who's

1067
00:53:52,600 --> 00:53:55,080
Speaker 1: gonna take care of the community. Now, this guy put

1068
00:53:55,440 --> 00:53:58,239
Speaker 1: everything into taking care of the community, and we just

1069
00:53:58,360 --> 00:54:01,680
Speaker 1: get rid of him. And so that's my whole thing

1070
00:54:01,840 --> 00:54:04,320
Speaker 1: is about educating now with culture. So we need to

1071
00:54:04,400 --> 00:54:06,759
Speaker 1: know we have to preserve the people that's gonna take

1072
00:54:06,800 --> 00:54:09,680
Speaker 1: care of the community. And that's what they did back

1073
00:54:09,680 --> 00:54:12,080
Speaker 1: in the days. You know that they did that. Back

1074
00:54:12,120 --> 00:54:13,920
Speaker 1: in the days you had to go talk to somebody

1075
00:54:14,200 --> 00:54:16,640
Speaker 1: before you couldn't even think about getting into a fight

1076
00:54:16,719 --> 00:54:20,400
Speaker 1: with somebody, right, and you looked at you looked out

1077
00:54:20,480 --> 00:54:22,920
Speaker 1: for everybody in the community. Like if you knew somebody, Oh,

1078
00:54:23,200 --> 00:54:27,080
Speaker 1: that's such a such grandma. Yeah, I knew a lot

1079
00:54:27,120 --> 00:54:28,680
Speaker 1: of guys that did a lot of things, but that's

1080
00:54:28,680 --> 00:54:30,680
Speaker 1: such a such grandma. We can't breaking her house and

1081
00:54:30,760 --> 00:54:32,839
Speaker 1: that's such a we can't do you know, we can't

1082
00:54:32,880 --> 00:54:35,520
Speaker 1: do things like that. Now it seems like this generation

1083
00:54:35,560 --> 00:54:38,120
Speaker 1: they don't even care. I don't care who it was, Yeah,

1084
00:54:38,200 --> 00:54:41,120
Speaker 1: but you know what it is, and it's it's drugs, man, drugs.

1085
00:54:41,160 --> 00:54:42,640
Speaker 1: It's really took it over and we don't want to

1086
00:54:42,680 --> 00:54:45,080
Speaker 1: talk about this. And I was talking to a warden

1087
00:54:45,960 --> 00:54:48,759
Speaker 1: in the prison and he said, ninety percent of these

1088
00:54:48,800 --> 00:54:51,200
Speaker 1: guys in here is over drugs. And a lot of

1089
00:54:51,280 --> 00:54:53,920
Speaker 1: these guys are good people, but they don't even know

1090
00:54:54,080 --> 00:54:55,800
Speaker 1: half of the stuff they was doing, why they was

1091
00:54:55,840 --> 00:55:00,279
Speaker 1: committing these crimes. I said, wow, it really is. It's

1092
00:55:00,360 --> 00:55:05,000
Speaker 1: a it's a it's a drug thing. You mentioned that

1093
00:55:05,360 --> 00:55:07,560
Speaker 1: Tupac from E forty. As a matter of fact, I'm

1094
00:55:07,560 --> 00:55:09,839
Speaker 1: gonna have E forty on my show in the coming day.

1095
00:55:10,800 --> 00:55:13,280
Speaker 1: You mentioned that they came into your store and somehow

1096
00:55:13,440 --> 00:55:16,160
Speaker 1: you became friends with Tupac and you in Tupac let

1097
00:55:16,200 --> 00:55:18,880
Speaker 1: you on the road. You open up how that happened.

1098
00:55:20,360 --> 00:55:22,600
Speaker 1: I mean, you know what, I'm proud of the only guy,

1099
00:55:23,040 --> 00:55:25,080
Speaker 1: the young guy in the community. They didn't even know

1100
00:55:25,120 --> 00:55:27,600
Speaker 1: it was my story. They're like, this should Dad's store.

1101
00:55:27,680 --> 00:55:29,400
Speaker 1: Some people that didn't believe. I'm like, yeah, this is

1102
00:55:29,440 --> 00:55:32,600
Speaker 1: my dad's store, you know. But I think the guys

1103
00:55:32,760 --> 00:55:35,480
Speaker 1: was just I mean, even with E forty So I

1104
00:55:35,600 --> 00:55:40,640
Speaker 1: really learned the music industry from Efty uncle Saint Charles.

1105
00:55:40,760 --> 00:55:43,840
Speaker 1: So Saint Charles ended up showing me how to distribute

1106
00:55:43,920 --> 00:55:48,839
Speaker 1: my music throughout the whole Bay Area. And I mean

1107
00:55:50,120 --> 00:55:52,160
Speaker 1: it was just a lot of young people that had

1108
00:55:52,280 --> 00:55:55,080
Speaker 1: hustled back then in the Bay Area, from Too Short

1109
00:55:55,440 --> 00:55:57,960
Speaker 1: to E Fardy. I mean I could go on and on.

1110
00:55:58,600 --> 00:56:01,040
Speaker 1: I mean, Spice one. It was like it was a

1111
00:56:01,120 --> 00:56:05,320
Speaker 1: lot of young hustlers back there, and I think I

1112
00:56:05,480 --> 00:56:07,960
Speaker 1: was able to get my drive and hustle from them

1113
00:56:08,080 --> 00:56:11,880
Speaker 1: and having them around, and I mean it was it

1114
00:56:12,040 --> 00:56:14,000
Speaker 1: was just that error. It was that error that the

1115
00:56:14,200 --> 00:56:18,520
Speaker 1: Bay Area people for his music. They always thought out

1116
00:56:18,600 --> 00:56:21,080
Speaker 1: the bit out the box and always came up with

1117
00:56:21,120 --> 00:56:24,719
Speaker 1: their own language and everything. I mean, even for some

1118
00:56:24,840 --> 00:56:27,000
Speaker 1: of the stuff I didn't even understand, you know, he

1119
00:56:27,040 --> 00:56:30,359
Speaker 1: thought it was rapping fast back back there. But guess

1120
00:56:30,440 --> 00:56:35,520
Speaker 1: what everybody saying it word for word, everybody, if pe

1121
00:56:35,719 --> 00:56:39,759
Speaker 1: you mine, nobody to this day have E forty flow.

1122
00:56:40,120 --> 00:56:43,239
Speaker 1: You look at Too Short now that based out is

1123
00:56:43,440 --> 00:56:47,560
Speaker 1: very unique to that area, that area and the day

1124
00:56:48,040 --> 00:56:50,799
Speaker 1: nobody has ever been able to comprehend and be able

1125
00:56:50,800 --> 00:56:53,640
Speaker 1: to show you. He fought in the got man, let

1126
00:56:53,719 --> 00:56:56,960
Speaker 1: me show yourself. So this is my dog. So you

1127
00:56:57,000 --> 00:57:03,160
Speaker 1: know I had to put forty on these rappers next. Yeah,

1128
00:57:03,360 --> 00:57:07,160
Speaker 1: that's that's that's that's he forded, that's my dog. Hey

1129
00:57:07,320 --> 00:57:09,040
Speaker 1: he good, dude, he coming on and he got and

1130
00:57:09,160 --> 00:57:13,560
Speaker 1: he got Kanya tycoon. Yeah, yeah, he'd be doing cooking.

1131
00:57:13,600 --> 00:57:17,240
Speaker 1: He got pop in paying the goon with the foon. Definitely,

1132
00:57:17,280 --> 00:57:20,440
Speaker 1: he definitely a mobile. But you know what, Forty was

1133
00:57:20,520 --> 00:57:23,600
Speaker 1: able to diversify his portfolio, and that's I got a

1134
00:57:23,680 --> 00:57:26,480
Speaker 1: lot of respects for him for that. Knowing that we're

1135
00:57:26,560 --> 00:57:29,640
Speaker 1: not gonna be able to do this entertainment stuff forever,

1136
00:57:30,440 --> 00:57:33,040
Speaker 1: and just like you know, you can't do football film,

1137
00:57:33,240 --> 00:57:35,360
Speaker 1: you know what I'm saying. And I and I think

1138
00:57:35,480 --> 00:57:37,880
Speaker 1: that now we realizing that we need to get us

1139
00:57:37,960 --> 00:57:41,080
Speaker 1: something else to keep it going. Hey, hold on, you

1140
00:57:41,120 --> 00:57:42,720
Speaker 1: mean to tell me you ain't gonna be jagg up

1141
00:57:42,760 --> 00:57:48,280
Speaker 1: on stage. You ain't gonna be seven years old. I'm good.

1142
00:57:50,200 --> 00:57:52,520
Speaker 1: I'm gonna be selling these products. That's what I'm gonna

1143
00:57:52,520 --> 00:57:55,240
Speaker 1: be doing. You mentioned that the Bay and then you

1144
00:57:55,400 --> 00:57:57,840
Speaker 1: let leave the Bay and you head back to New Orleans.

1145
00:57:58,120 --> 00:58:01,640
Speaker 1: Why why why'd you go back to the boot? Because

1146
00:58:01,680 --> 00:58:05,040
Speaker 1: I realized that I need to put my city on

1147
00:58:05,160 --> 00:58:07,280
Speaker 1: the map. And that's why I went back. I went

1148
00:58:07,400 --> 00:58:10,000
Speaker 1: back to show these kids that we can do it.

1149
00:58:10,080 --> 00:58:11,960
Speaker 1: We don't have to say we from the east coast

1150
00:58:12,040 --> 00:58:14,640
Speaker 1: of the West thast. We could actually be proud to

1151
00:58:14,800 --> 00:58:16,600
Speaker 1: be from New Orleans, to be proud to be from

1152
00:58:16,640 --> 00:58:19,320
Speaker 1: the South and be able to compete with everybody and

1153
00:58:19,400 --> 00:58:22,480
Speaker 1: I and that's what I realized when I realized that,

1154
00:58:22,520 --> 00:58:26,240
Speaker 1: I know, I had to go back home. You mentioned,

1155
00:58:26,440 --> 00:58:28,920
Speaker 1: and it's been very documenting. You spoke about it, that

1156
00:58:29,040 --> 00:58:31,640
Speaker 1: how you would drive around and you sell CDs out

1157
00:58:31,640 --> 00:58:33,920
Speaker 1: the trunk of your car. Give us some of the stories.

1158
00:58:34,000 --> 00:58:36,240
Speaker 1: I mean, do you like, man, what the hell am

1159
00:58:36,280 --> 00:58:38,080
Speaker 1: I doing? If this thing will ever pay off of me?

1160
00:58:38,520 --> 00:58:41,600
Speaker 1: Or were you like, I'm gonna make this work? Yeah,

1161
00:58:41,680 --> 00:58:45,760
Speaker 1: you know, I realized. I went in one neighborhood. I

1162
00:58:46,280 --> 00:58:49,200
Speaker 1: went to South Central. I was trying to sell my

1163
00:58:49,360 --> 00:58:52,320
Speaker 1: tapes and CDs out the trunk of my car because

1164
00:58:53,120 --> 00:58:55,480
Speaker 1: Easy he had took me to the swap meet and

1165
00:58:55,560 --> 00:58:58,520
Speaker 1: I was able to sell CDs there, right, And so

1166
00:58:58,600 --> 00:59:01,360
Speaker 1: I'm I'm I'm hyped up now, but I end up

1167
00:59:01,400 --> 00:59:04,160
Speaker 1: in the wrong neighborhood and I got the wrong color.

1168
00:59:04,440 --> 00:59:06,000
Speaker 1: It was like, man, what you're doing? Like I said,

1169
00:59:06,000 --> 00:59:08,560
Speaker 1: I'm trying to sell these CD little bitty guys say,

1170
00:59:08,680 --> 00:59:10,960
Speaker 1: I say, sir, I don't want no trouble. I'm trying

1171
00:59:11,000 --> 00:59:13,240
Speaker 1: to sell these CD He said, what kind of seed

1172
00:59:13,280 --> 00:59:14,960
Speaker 1: you like? To take that shirt off first? You know

1173
00:59:15,000 --> 00:59:17,400
Speaker 1: what I'm saying. I say, no, no problem with that.

1174
00:59:17,760 --> 00:59:24,400
Speaker 1: You know I got with no shirt. Look, so you know,

1175
00:59:24,480 --> 00:59:26,520
Speaker 1: I'm not used to the whole gang thing, so I'm

1176
00:59:26,560 --> 00:59:29,280
Speaker 1: not you know, I took that shirt off quick though.

1177
00:59:29,320 --> 00:59:32,439
Speaker 1: He said how much you want for that that that CD?

1178
00:59:32,600 --> 00:59:34,440
Speaker 1: I say, I want twenty outs? I gave you tend

1179
00:59:34,480 --> 00:59:36,919
Speaker 1: I said, yes, sir. He said it better be good.

1180
00:59:37,520 --> 00:59:39,600
Speaker 1: You know, this guy he had his gun in his hand.

1181
00:59:39,640 --> 00:59:42,480
Speaker 1: So I'm like, I'm already stuck, right. So I'm like,

1182
00:59:44,120 --> 00:59:47,240
Speaker 1: I'm like, I'm like, mamb I gotta think about where

1183
00:59:47,240 --> 00:59:49,600
Speaker 1: I'm going there before like getting these places now. So

1184
00:59:49,800 --> 00:59:53,720
Speaker 1: that that devil taught me a lot, but it was good.

1185
00:59:53,800 --> 00:59:56,200
Speaker 1: He ended up liking the music. You know, he ended

1186
00:59:56,280 --> 00:59:59,600
Speaker 1: up liking the music you you you mentioned that one

1187
00:59:59,640 --> 01:00:01,520
Speaker 1: time you ran out of gas, you got pulled over,

1188
01:00:01,560 --> 01:00:05,640
Speaker 1: your fell asleep. Well, I mean in order to because

1189
01:00:05,720 --> 01:00:07,880
Speaker 1: I think the thing is not all is that everybody

1190
01:00:07,920 --> 01:00:10,680
Speaker 1: sees where you are, but a lot, very few people

1191
01:00:10,680 --> 01:00:13,200
Speaker 1: got an opportunity to see the journey that helped get

1192
01:00:13,240 --> 01:00:15,240
Speaker 1: you where you are because all they see is this.

1193
01:00:15,760 --> 01:00:19,720
Speaker 1: They never thought bad. Yeah, and I think I think

1194
01:00:19,800 --> 01:00:23,120
Speaker 1: that's what life is about. You know. People always think

1195
01:00:23,200 --> 01:00:25,280
Speaker 1: they know what they really don't know because they see

1196
01:00:25,320 --> 01:00:28,400
Speaker 1: you are now. But I mean I come from a

1197
01:00:28,480 --> 01:00:30,720
Speaker 1: poor place. I come from not having nothing. I mean

1198
01:00:30,840 --> 01:00:34,560
Speaker 1: I could I could remember going to the store with

1199
01:00:34,760 --> 01:00:37,560
Speaker 1: my family and just thinking, Wow, if I could get

1200
01:00:37,560 --> 01:00:41,440
Speaker 1: me some Oreo cookies, uh, you know, being hungry. And

1201
01:00:41,680 --> 01:00:43,760
Speaker 1: I think that people don't see that. But you know,

1202
01:00:44,200 --> 01:00:46,640
Speaker 1: for the ones that I understand, I want to show

1203
01:00:46,720 --> 01:00:49,840
Speaker 1: them that you could come out of nothing. But you

1204
01:00:49,920 --> 01:00:52,760
Speaker 1: gotta keep working. You gotta outwork everybody like And that's

1205
01:00:52,800 --> 01:00:55,600
Speaker 1: what I did. I mean, consistency is what's gonna get

1206
01:00:55,640 --> 01:00:58,160
Speaker 1: you to your dreams and your goals. I just kept going.

1207
01:00:58,560 --> 01:01:00,760
Speaker 1: It's like, I know I'm not where I need to

1208
01:01:00,800 --> 01:01:03,240
Speaker 1: be at. Let me keep working, Let me get better,

1209
01:01:03,400 --> 01:01:06,880
Speaker 1: let me get to my destination. Man. And it's it's

1210
01:01:06,920 --> 01:01:09,240
Speaker 1: even bigger than what I could even imagine. It's just

1211
01:01:09,720 --> 01:01:15,640
Speaker 1: keep going the distribution deal with Friday Records, And I

1212
01:01:15,680 --> 01:01:20,080
Speaker 1: think you had Michael Jackson Attorney working with you. And

1213
01:01:20,480 --> 01:01:23,120
Speaker 1: I'm looking at this, it's like you got an eighty

1214
01:01:23,160 --> 01:01:27,680
Speaker 1: five fifteen deal. Now, if you have success, like you'll

1215
01:01:27,720 --> 01:01:30,520
Speaker 1: think you're gonna have success. They probably gave you that

1216
01:01:30,640 --> 01:01:32,520
Speaker 1: deal not thinking you were gonna be able to generate

1217
01:01:32,560 --> 01:01:34,840
Speaker 1: the kind of success and if I ain't gonna be

1218
01:01:34,880 --> 01:01:39,440
Speaker 1: done eight but lord behold, you generate millions and millions

1219
01:01:39,480 --> 01:01:44,760
Speaker 1: and hundreds of millions, and not like, what are we doing? Yeah, well,

1220
01:01:44,800 --> 01:01:48,080
Speaker 1: they thought that. You know, for one, I'm a kid

1221
01:01:48,200 --> 01:01:51,000
Speaker 1: from New Orleans. They thought, when this kid come up

1222
01:01:51,040 --> 01:01:54,160
Speaker 1: the streets, what's gonna happen? He probably gonna live six months?

1223
01:01:54,840 --> 01:01:56,600
Speaker 1: So this is gonna be a great deal for them.

1224
01:01:57,320 --> 01:01:59,919
Speaker 1: And they didn't know that I came to change my life.

1225
01:02:00,080 --> 01:02:02,400
Speaker 1: I came to be better. I came to lead a

1226
01:02:02,520 --> 01:02:05,200
Speaker 1: life behind and I was gonna get out there and

1227
01:02:05,320 --> 01:02:07,120
Speaker 1: work and go marketing and do what I need to

1228
01:02:07,160 --> 01:02:09,880
Speaker 1: do to blow those records up and That's what I did.

1229
01:02:10,000 --> 01:02:13,560
Speaker 1: I was everywhere. I'm jumping on planes, I'm jumping in vans,

1230
01:02:13,720 --> 01:02:16,920
Speaker 1: driving you know sometimes, and I'm I'm putting my own

1231
01:02:16,960 --> 01:02:19,200
Speaker 1: posters up. I was in New York. The guy was like,

1232
01:02:20,120 --> 01:02:22,040
Speaker 1: is that you? I said, now, dog, you want you

1233
01:02:22,040 --> 01:02:24,640
Speaker 1: to think Master Pete gonna be out here putting posts

1234
01:02:24,800 --> 01:02:26,640
Speaker 1: up for this dude, I'm from the South. We all

1235
01:02:26,720 --> 01:02:31,200
Speaker 1: looked alike. So you know, you know, you gotta go hold,

1236
01:02:31,360 --> 01:02:34,400
Speaker 1: you gotta go hard if you believe, you know nobody

1237
01:02:34,440 --> 01:02:37,080
Speaker 1: else believe. And you know New York has an ordinance

1238
01:02:37,120 --> 01:02:39,160
Speaker 1: no post to sign, so you gotta be careful where

1239
01:02:39,160 --> 01:02:42,960
Speaker 1: you actually put your signs up at. Yeah, so let

1240
01:02:43,000 --> 01:02:46,760
Speaker 1: me askin your pet Yeah, you go, so, how did

1241
01:02:46,840 --> 01:02:50,800
Speaker 1: you know to to work this deal? So's because obviously

1242
01:02:50,840 --> 01:02:54,840
Speaker 1: he's Michael Jackson attorney. He's been at this quite a while,

1243
01:02:55,160 --> 01:02:58,360
Speaker 1: and he understands because Michael ended up having some problems

1244
01:02:58,360 --> 01:03:03,400
Speaker 1: with Sony Records. Prince had in some of the bigger

1245
01:03:03,560 --> 01:03:07,480
Speaker 1: entertainers had issue with their record company. So you go in.

1246
01:03:07,720 --> 01:03:09,880
Speaker 1: So you kind of had an idea where you wanted

1247
01:03:09,920 --> 01:03:11,840
Speaker 1: to go, how you wanted this thing to be a

1248
01:03:12,000 --> 01:03:16,000
Speaker 1: percentage wise? Yeah, what I did was I went in

1249
01:03:16,160 --> 01:03:19,720
Speaker 1: humble and willing to learn. And so that's what any

1250
01:03:19,920 --> 01:03:24,680
Speaker 1: artists that's listening to, any entertainer actor, actually go and humble,

1251
01:03:25,400 --> 01:03:28,720
Speaker 1: go in to learn, get educated. This guy told me

1252
01:03:28,840 --> 01:03:32,320
Speaker 1: that Michael Jackson made the most money out of every

1253
01:03:32,480 --> 01:03:34,720
Speaker 1: artist in the world. He had a twenty two percent deal.

1254
01:03:35,360 --> 01:03:39,120
Speaker 1: And so I said to him, well, what's the deal

1255
01:03:39,200 --> 01:03:42,000
Speaker 1: bigger than Michael Jackson. He told me, he said, you'll

1256
01:03:42,040 --> 01:03:45,080
Speaker 1: get eighty five percent in a rec company, get fifteen

1257
01:03:45,120 --> 01:03:47,880
Speaker 1: percent as a distribution deal. But I don't think they'll

1258
01:03:47,960 --> 01:03:50,320
Speaker 1: do that with you. But you're gonna need two hundred

1259
01:03:50,400 --> 01:03:53,640
Speaker 1: thousand a marketing money if you're gonna get that type

1260
01:03:53,680 --> 01:03:56,760
Speaker 1: of deal. So nobody goes into a record company willing

1261
01:03:56,840 --> 01:04:00,640
Speaker 1: to give up two hundred thousand dollars to promote the product.

1262
01:04:01,120 --> 01:04:03,120
Speaker 1: And that's what I did. So once I knew that,

1263
01:04:03,200 --> 01:04:05,240
Speaker 1: that's why I started selling the CDs at the trunk

1264
01:04:05,280 --> 01:04:07,560
Speaker 1: of my car. When I made enough money, that's when

1265
01:04:07,600 --> 01:04:09,600
Speaker 1: I went at went at the deal knowing that I

1266
01:04:09,800 --> 01:04:13,520
Speaker 1: can handle the marketing and promotion for this product. And

1267
01:04:13,640 --> 01:04:15,920
Speaker 1: plus I was gonna go hit the road myself. So

1268
01:04:16,160 --> 01:04:19,520
Speaker 1: once I was educated to that information, So it's all

1269
01:04:19,560 --> 01:04:24,120
Speaker 1: about information, educating yourself, having the right resources, and I

1270
01:04:24,240 --> 01:04:26,800
Speaker 1: think that's where business start. It don't start on a

1271
01:04:26,880 --> 01:04:28,919
Speaker 1: success of the business. You got to have a plan

1272
01:04:29,080 --> 01:04:30,440
Speaker 1: and then you got to have a plan of action.

1273
01:04:30,560 --> 01:04:32,920
Speaker 1: So a lot of people they don't have that, so

1274
01:04:33,080 --> 01:04:35,240
Speaker 1: they just think. You know, some people think, oh, I men,

1275
01:04:35,280 --> 01:04:37,120
Speaker 1: get this record, gent them and sell millions of record.

1276
01:04:37,480 --> 01:04:39,760
Speaker 1: The record company told me after I came up with

1277
01:04:39,840 --> 01:04:42,480
Speaker 1: two hundred thousand, they told me that was gonna be

1278
01:04:42,600 --> 01:04:45,520
Speaker 1: happy if I sold ten thousand units, We're gonna be

1279
01:04:45,560 --> 01:04:50,400
Speaker 1: popping bottles. And I'm like, ten thousand units already put

1280
01:04:50,440 --> 01:04:52,800
Speaker 1: a lot of money into this. So I'm already thinking

1281
01:04:52,840 --> 01:04:55,200
Speaker 1: I got to go work harder, so almost like an athlete.

1282
01:04:55,240 --> 01:04:58,000
Speaker 1: So that's where the basketball thing come in for me.

1283
01:04:58,160 --> 01:05:00,880
Speaker 1: So I'm like, I need to go I work these guys.

1284
01:05:00,920 --> 01:05:04,960
Speaker 1: I'm like, if if you got Ice qu jay Z

1285
01:05:05,280 --> 01:05:07,040
Speaker 1: all these guys was on the label at the time,

1286
01:05:07,440 --> 01:05:09,640
Speaker 1: Easy Eat. I'm like, if you got them, how many

1287
01:05:09,800 --> 01:05:12,439
Speaker 1: units they're selling? And I'm trying to watch and see

1288
01:05:12,480 --> 01:05:15,480
Speaker 1: where they at, they out in the clubs, the out

1289
01:05:15,520 --> 01:05:19,240
Speaker 1: of the marketplace, what they're doing. I'm saying, if they

1290
01:05:19,440 --> 01:05:22,400
Speaker 1: out one place. I need to be ten places. If

1291
01:05:22,680 --> 01:05:25,920
Speaker 1: if if they product is not in these places, my

1292
01:05:26,040 --> 01:05:27,880
Speaker 1: product need to be there. But who gonna put it up?

1293
01:05:28,120 --> 01:05:29,880
Speaker 1: I got to go put it up. I gotta got

1294
01:05:29,960 --> 01:05:32,240
Speaker 1: to put the work in. And so all the places

1295
01:05:32,280 --> 01:05:35,400
Speaker 1: they didn't want to go, I'm going like all these

1296
01:05:35,440 --> 01:05:37,440
Speaker 1: little small towns. I'm like, no, I got to hit

1297
01:05:37,480 --> 01:05:40,800
Speaker 1: these small towns, these small spots. And that's basically how

1298
01:05:40,840 --> 01:05:44,120
Speaker 1: I did it, not being afraid to to out work

1299
01:05:44,880 --> 01:05:47,440
Speaker 1: the next guy. It's almost like sports. I got there

1300
01:05:47,520 --> 01:05:51,960
Speaker 1: from the whole, you know, playing basketball, that mentality. I

1301
01:05:52,040 --> 01:05:54,520
Speaker 1: got more talent than me. But I can I can

1302
01:05:54,600 --> 01:05:56,640
Speaker 1: do something about that working. I mean, look at the

1303
01:05:56,640 --> 01:05:59,160
Speaker 1: people I had on the label. But you had Easy Eat,

1304
01:05:59,240 --> 01:06:04,800
Speaker 1: you had Iceque, you had jay Z, you had Scuff

1305
01:06:04,880 --> 01:06:07,360
Speaker 1: facing the ghetto boys, all these people his own Priority

1306
01:06:07,440 --> 01:06:12,680
Speaker 1: records at that time. Wow. So after you you start

1307
01:06:12,760 --> 01:06:15,280
Speaker 1: blowing up and you get bigger and bigger, did you

1308
01:06:15,400 --> 01:06:18,680
Speaker 1: ever have a problem with Priority trying to bring It's like, oh,

1309
01:06:18,720 --> 01:06:20,840
Speaker 1: hold on, man, we might need to rework this deal.

1310
01:06:22,000 --> 01:06:24,520
Speaker 1: N I never had a problem with I never had

1311
01:06:24,560 --> 01:06:26,240
Speaker 1: a problem with him, Like I had the best deal.

1312
01:06:27,040 --> 01:06:29,960
Speaker 1: Think about it is nobody had a deal like I had,

1313
01:06:30,080 --> 01:06:33,400
Speaker 1: so I just had to I just had to keep

1314
01:06:33,480 --> 01:06:36,560
Speaker 1: on moving until I kept growing and growing and growing

1315
01:06:36,600 --> 01:06:38,439
Speaker 1: and getting better and trying to figure out other things

1316
01:06:38,480 --> 01:06:40,560
Speaker 1: I wanted, and I wanted to get into the movie business.

1317
01:06:40,600 --> 01:06:42,920
Speaker 1: I started putting my own films out where they told me,

1318
01:06:43,000 --> 01:06:45,160
Speaker 1: you can't do that I wanted. At one time, I

1319
01:06:45,240 --> 01:06:47,600
Speaker 1: had twenty records on Billboard at one time, they say

1320
01:06:47,640 --> 01:06:49,840
Speaker 1: that I can't the most records you could put out

1321
01:06:49,880 --> 01:06:51,320
Speaker 1: this too, I say, no, I own the comack. I

1322
01:06:51,400 --> 01:06:54,280
Speaker 1: put out many I want And that's what I did.

1323
01:06:54,920 --> 01:06:57,240
Speaker 1: So we made history at the time because we did

1324
01:06:57,400 --> 01:07:01,400
Speaker 1: stuff that they didn't think could happen. And I think that,

1325
01:07:01,560 --> 01:07:02,960
Speaker 1: I mean, you got to think out the box. And

1326
01:07:03,040 --> 01:07:06,480
Speaker 1: that's so that's how you control your destination. It's through ownership.

1327
01:07:07,120 --> 01:07:09,440
Speaker 1: And so by me own an eighty five percent of

1328
01:07:09,480 --> 01:07:11,400
Speaker 1: the company, I could do whatever I wanted to do.

1329
01:07:12,480 --> 01:07:14,320
Speaker 1: You mentioned, But also a lot of that have to

1330
01:07:14,400 --> 01:07:17,920
Speaker 1: do with radio airplay. How do you get DJs in

1331
01:07:18,000 --> 01:07:23,320
Speaker 1: these different markets to play your songs, your music. So

1332
01:07:23,800 --> 01:07:25,880
Speaker 1: I did what a lot of people should be doing

1333
01:07:26,040 --> 01:07:30,000
Speaker 1: right now. I brought DJs jackets. I always brought the

1334
01:07:30,080 --> 01:07:34,000
Speaker 1: no limit jackets T shirts. I went into the marketplace

1335
01:07:34,480 --> 01:07:37,560
Speaker 1: appreciated them, showing them that I appreciate them. I showed up,

1336
01:07:37,800 --> 01:07:40,360
Speaker 1: showed up at their events. I made their events bigger.

1337
01:07:40,600 --> 01:07:42,280
Speaker 1: And I think a lot of artists don't. They don't

1338
01:07:42,320 --> 01:07:44,280
Speaker 1: want to do that. They just hide behind the computer.

1339
01:07:44,800 --> 01:07:48,360
Speaker 1: Like I'm actually going out touching these people in their marketplace,

1340
01:07:48,680 --> 01:07:51,920
Speaker 1: doing free parties for them. And now they are playing

1341
01:07:52,000 --> 01:07:54,640
Speaker 1: my music everywhere every time they come into the club

1342
01:07:54,680 --> 01:07:57,120
Speaker 1: because nobody else is going to do that. Think about

1343
01:07:57,240 --> 01:07:59,600
Speaker 1: the other big stories are not gonna come to these

1344
01:07:59,720 --> 01:08:02,520
Speaker 1: market It plays places for the DJ. The DJ is

1345
01:08:02,600 --> 01:08:07,680
Speaker 1: the most important role in the music business to me me.

1346
01:08:08,080 --> 01:08:10,439
Speaker 1: You mentioned the eighty five fifteenth Flint that you got,

1347
01:08:10,720 --> 01:08:12,840
Speaker 1: and there's something called a three sixty deal. Can you

1348
01:08:12,960 --> 01:08:15,400
Speaker 1: explain that to the people at home, the difference between

1349
01:08:15,480 --> 01:08:18,120
Speaker 1: the type of deal you got versus the conventional deal

1350
01:08:18,240 --> 01:08:21,439
Speaker 1: that all the other artists were doing at the time. Yeah,

1351
01:08:21,600 --> 01:08:24,080
Speaker 1: I mean, if you got a deal like that made,

1352
01:08:24,120 --> 01:08:27,479
Speaker 1: then you control everything. A three sixty deal they eat

1353
01:08:27,520 --> 01:08:30,240
Speaker 1: off everything you got it and they control you. And

1354
01:08:30,360 --> 01:08:32,360
Speaker 1: that's probably the worst deal that you could have, which

1355
01:08:32,360 --> 01:08:34,400
Speaker 1: a lot of artists have it. And I know a

1356
01:08:34,479 --> 01:08:36,280
Speaker 1: lot of people don't want to work and do to

1357
01:08:36,400 --> 01:08:38,240
Speaker 1: put the hard work that I was able to put

1358
01:08:38,280 --> 01:08:41,200
Speaker 1: it in. But you know, you got to decide if

1359
01:08:41,280 --> 01:08:44,880
Speaker 1: you want a distribution deal or you want to own

1360
01:08:44,960 --> 01:08:47,040
Speaker 1: your company, or you want to be a worker. A

1361
01:08:47,120 --> 01:08:50,320
Speaker 1: three sixty deal it makes you a worker, so you

1362
01:08:50,400 --> 01:08:53,840
Speaker 1: don't control nothing, and everything you do, they get a

1363
01:08:53,880 --> 01:08:56,439
Speaker 1: piece of it. And so that's why I try to

1364
01:08:56,600 --> 01:09:00,360
Speaker 1: educate our culture to that. And and guess what a

1365
01:09:00,479 --> 01:09:03,000
Speaker 1: distribution deal is not for everybody? Like I said, being

1366
01:09:03,040 --> 01:09:04,840
Speaker 1: a boss is not for everybody because a lot of

1367
01:09:04,920 --> 01:09:08,120
Speaker 1: us come from there together. You got the deal, you

1368
01:09:08,240 --> 01:09:11,360
Speaker 1: gotta work, you got to hit, you got you gotta work, work,

1369
01:09:11,400 --> 01:09:12,920
Speaker 1: You gotta decide what you want to do. So you

1370
01:09:12,960 --> 01:09:14,920
Speaker 1: gotta look at it, even if you look at it

1371
01:09:15,040 --> 01:09:18,240
Speaker 1: right now. In the movie business, Will Smith and Denzil

1372
01:09:18,360 --> 01:09:20,640
Speaker 1: wants to make twenty mail of a movie. And my

1373
01:09:20,840 --> 01:09:23,479
Speaker 1: thing is to them, I'm thinking, how come you know

1374
01:09:23,680 --> 01:09:26,240
Speaker 1: make your own movies? But everybody, you know, they just

1375
01:09:26,360 --> 01:09:27,960
Speaker 1: starting to do that. But I'm just saying when they

1376
01:09:28,000 --> 01:09:31,200
Speaker 1: were super hot that you know, you know, you get

1377
01:09:31,320 --> 01:09:34,120
Speaker 1: cool at Okay, Well, I'm good at making the twenty

1378
01:09:34,160 --> 01:09:36,679
Speaker 1: mail of the movie, but you see what they grew into.

1379
01:09:36,960 --> 01:09:39,599
Speaker 1: Imagine when they first started. And that's what I think

1380
01:09:39,800 --> 01:09:41,720
Speaker 1: I was. I was even trying to show Spike Lee

1381
01:09:41,800 --> 01:09:44,280
Speaker 1: that I'm like, man, you know, you older than me

1382
01:09:44,520 --> 01:09:47,320
Speaker 1: and you know the business. But imagine if instead of

1383
01:09:47,400 --> 01:09:49,439
Speaker 1: going to these people, because you already have a fan

1384
01:09:49,640 --> 01:09:53,439
Speaker 1: base for these urban movies. So if you just made

1385
01:09:53,520 --> 01:09:56,200
Speaker 1: the movies yourself, imagine how much bigger. I mean, Spike

1386
01:09:56,320 --> 01:09:58,600
Speaker 1: Lee should probably be like Disney or somebody, but the

1387
01:09:58,640 --> 01:10:02,400
Speaker 1: black version of you know what I'm saying, But we don't.

1388
01:10:02,560 --> 01:10:05,880
Speaker 1: We don't want to accept that. It's gonna take a

1389
01:10:05,920 --> 01:10:08,800
Speaker 1: lot of work. It's not gonna be pappering. Like so

1390
01:10:08,960 --> 01:10:11,040
Speaker 1: the difference of my career. I didn't get all the

1391
01:10:11,200 --> 01:10:14,639
Speaker 1: nice trailers. I didn't get the private jets and all

1392
01:10:14,680 --> 01:10:17,679
Speaker 1: that stuff. I'm working. I'm in and out the planes,

1393
01:10:18,040 --> 01:10:20,760
Speaker 1: regular planes because I gotta get there. I gotta keep

1394
01:10:20,840 --> 01:10:23,040
Speaker 1: the budget down all this type of stuff, because this

1395
01:10:23,200 --> 01:10:26,240
Speaker 1: is my money I'm spending. These guys are spending other

1396
01:10:26,280 --> 01:10:28,800
Speaker 1: people money. But it also makes you lazy too at

1397
01:10:28,840 --> 01:10:31,280
Speaker 1: the same time, and so you gotta look at that.

1398
01:10:31,439 --> 01:10:34,120
Speaker 1: And then, like I said, being a boss is not

1399
01:10:34,360 --> 01:10:37,040
Speaker 1: for everybody. Because you gotta take care of everybody. It's

1400
01:10:37,040 --> 01:10:39,800
Speaker 1: a difference because there's a lot more responsibility and not

1401
01:10:39,880 --> 01:10:42,439
Speaker 1: get it. Some people just want the pappering. It's like,

1402
01:10:42,560 --> 01:10:45,280
Speaker 1: but guess what. The pappering is gonna stop when it

1403
01:10:45,400 --> 01:10:48,479
Speaker 1: don't work. So I was able to keep going because

1404
01:10:48,479 --> 01:10:50,639
Speaker 1: I don't have nobody saying we got to drop feet

1405
01:10:50,640 --> 01:10:52,880
Speaker 1: from the label because he's not selling the records he

1406
01:10:53,000 --> 01:10:55,640
Speaker 1: used to sell. No, it's like I could grow, move on,

1407
01:10:56,320 --> 01:10:59,040
Speaker 1: getting to something else, and keep going. But if you

1408
01:10:59,120 --> 01:11:02,240
Speaker 1: look at it, it's like the entertainment where they dropping

1409
01:11:02,280 --> 01:11:05,240
Speaker 1: people all the time. So when when you're not good enough,

1410
01:11:05,240 --> 01:11:07,439
Speaker 1: it's like sports. That's why I say product our ways

1411
01:11:07,479 --> 01:11:11,000
Speaker 1: sound sports. You was one of the best, daddy, But

1412
01:11:11,080 --> 01:11:13,680
Speaker 1: when when you can't running and jumped like it used to,

1413
01:11:14,160 --> 01:11:18,880
Speaker 1: you gone. They already look at five years when you're

1414
01:11:18,960 --> 01:11:21,640
Speaker 1: the top dog, they're looking for somebody else's maybe got this.

1415
01:11:21,760 --> 01:11:23,960
Speaker 1: This was were gonna bring in for shadow, like but

1416
01:11:24,080 --> 01:11:27,080
Speaker 1: if you knew that five years, you would have been

1417
01:11:27,160 --> 01:11:30,760
Speaker 1: thinking a whole different way, right, And so that's the part.

1418
01:11:30,760 --> 01:11:33,680
Speaker 1: We got to educate this culture too, the ones that

1419
01:11:33,760 --> 01:11:36,200
Speaker 1: want to listen because they got some I'm thinking, oh, well,

1420
01:11:36,280 --> 01:11:38,040
Speaker 1: you know what, I'm gonna be bigger than It ain't

1421
01:11:38,040 --> 01:11:40,680
Speaker 1: about being bigger than me, because think about it, at

1422
01:11:40,720 --> 01:11:41,760
Speaker 1: the end of the day, if you just got a

1423
01:11:41,800 --> 01:11:43,960
Speaker 1: record deal on three sixty bill, you never gonna be

1424
01:11:44,040 --> 01:11:46,760
Speaker 1: bigger than me because the money you're making is gonna

1425
01:11:46,800 --> 01:11:50,080
Speaker 1: be controlled by them, and they're controlling where you're going,

1426
01:11:50,200 --> 01:11:52,000
Speaker 1: what you do. That's why they give you a big

1427
01:11:52,120 --> 01:11:54,920
Speaker 1: check up. From now, you gotta be don't be worried

1428
01:11:54,920 --> 01:11:57,360
Speaker 1: about being bigger than P. Be smarter than P. You

1429
01:11:57,479 --> 01:12:00,720
Speaker 1: gotta Yeah, that's what I want you to And all

1430
01:12:00,760 --> 01:12:03,519
Speaker 1: you gotta do is stop and ask me for that information.

1431
01:12:03,560 --> 01:12:05,160
Speaker 1: I'm gonna give it to you because I want you

1432
01:12:05,280 --> 01:12:07,080
Speaker 1: to be I want you to not have to make

1433
01:12:07,120 --> 01:12:09,479
Speaker 1: the mistakes I made. But I can't do nothing that

1434
01:12:09,560 --> 01:12:11,320
Speaker 1: you just want to go on your owners. There's a

1435
01:12:11,439 --> 01:12:13,280
Speaker 1: lot of these autists. Let me tell you something. So

1436
01:12:13,840 --> 01:12:17,519
Speaker 1: I was trying to show these guys like right now

1437
01:12:18,320 --> 01:12:22,040
Speaker 1: that if they did the right deals, with the way

1438
01:12:22,240 --> 01:12:26,040
Speaker 1: social media and all this stuff is going, these guys

1439
01:12:26,120 --> 01:12:28,479
Speaker 1: would be bigger than me. But they got the wrong deal,

1440
01:12:29,479 --> 01:12:31,880
Speaker 1: so they're going instead of putting the work in the

1441
01:12:32,000 --> 01:12:34,400
Speaker 1: same work you're putting in for the record company. Imagine

1442
01:12:34,439 --> 01:12:37,000
Speaker 1: up somebody put that in for their own company. What

1443
01:12:37,160 --> 01:12:39,320
Speaker 1: it's gonna be. Because you have the power. Once you've

1444
01:12:39,320 --> 01:12:43,679
Speaker 1: got to hit record, you could sell anything, right, right,

1445
01:12:44,400 --> 01:12:47,200
Speaker 1: How did you go about negotiating to getting your your

1446
01:12:47,240 --> 01:12:50,640
Speaker 1: your music and like Walmart, Kmart circus, how did you

1447
01:12:50,720 --> 01:12:54,200
Speaker 1: do with that? Because it's not easy to deal with

1448
01:12:54,400 --> 01:12:58,200
Speaker 1: corporate America in the business that you're in selling what

1449
01:12:58,360 --> 01:13:01,760
Speaker 1: you're selling. Yeah, well you know what. You have to

1450
01:13:01,880 --> 01:13:05,080
Speaker 1: go in there on a diversity side first, but then

1451
01:13:05,200 --> 01:13:09,479
Speaker 1: showing them that your product is bigger than just Black America,

1452
01:13:09,600 --> 01:13:11,800
Speaker 1: Like you have product for the world, Like I make

1453
01:13:12,439 --> 01:13:15,080
Speaker 1: music and product for human beings. So once I got in,

1454
01:13:15,479 --> 01:13:19,240
Speaker 1: I had to explain that to them, like don't just

1455
01:13:19,880 --> 01:13:22,160
Speaker 1: put me in a box because I'm like any other

1456
01:13:22,280 --> 01:13:25,560
Speaker 1: businessman that comes in there, Like my product is for

1457
01:13:25,720 --> 01:13:29,439
Speaker 1: the world. My product is not just for African Americans.

1458
01:13:29,520 --> 01:13:32,280
Speaker 1: My product is for everybody. And when I make my

1459
01:13:32,439 --> 01:13:34,760
Speaker 1: music and I make my product, but it's owned by me.

1460
01:13:34,960 --> 01:13:37,600
Speaker 1: So the imbalance is that you guys, you want to

1461
01:13:37,680 --> 01:13:41,040
Speaker 1: add some diversity into Walmart in a target, into all

1462
01:13:41,080 --> 01:13:44,880
Speaker 1: these other stories to provis and by doing that, you

1463
01:13:45,000 --> 01:13:48,120
Speaker 1: got to give us an opportunity, and I think that's

1464
01:13:48,160 --> 01:13:50,240
Speaker 1: the way we gotta think, Like, we also have to

1465
01:13:50,439 --> 01:13:54,240
Speaker 1: educate those buyers because they just don't know. And I

1466
01:13:54,360 --> 01:13:55,960
Speaker 1: think that's what I was able to do. I was

1467
01:13:56,000 --> 01:13:58,920
Speaker 1: able to educate them, to show them my strategy and

1468
01:13:59,040 --> 01:14:01,360
Speaker 1: my plan and then we at right now in the world.

1469
01:14:01,760 --> 01:14:04,080
Speaker 1: I mean, I feel like we have to take advantage

1470
01:14:04,520 --> 01:14:08,000
Speaker 1: of these times right now to get product into these stories,

1471
01:14:08,040 --> 01:14:12,160
Speaker 1: to add some balance and some diversity. Pee. If you

1472
01:14:12,320 --> 01:14:14,479
Speaker 1: own your own company, so you got to set up

1473
01:14:14,520 --> 01:14:18,680
Speaker 1: these meetings right Yeah, Yeah, I got to set the

1474
01:14:18,760 --> 01:14:20,760
Speaker 1: meetings up. I gotta be on time. I gotta do

1475
01:14:20,880 --> 01:14:25,000
Speaker 1: the zoom cause I gotta show up. And when you

1476
01:14:25,120 --> 01:14:28,800
Speaker 1: own your company, I mean that's what it's gonna be. Now.

1477
01:14:28,920 --> 01:14:30,680
Speaker 1: If I just wanted to go work for somebody, I

1478
01:14:30,760 --> 01:14:33,600
Speaker 1: could just chill. But I don't get no time to

1479
01:14:33,720 --> 01:14:41,280
Speaker 1: chill because I want to build generational well right Snoop Dogg. Yeah,

1480
01:14:41,840 --> 01:14:46,120
Speaker 1: tell the people the difference between negotiating with you nightd

1481
01:14:46,160 --> 01:14:51,600
Speaker 1: with Cold America. You know what to be honest with

1482
01:14:51,760 --> 01:14:54,479
Speaker 1: you know, I think it was easy to negotiate it

1483
01:14:54,520 --> 01:14:57,880
Speaker 1: with your Knight. Didn't negotiate with Cover America. Because he

1484
01:14:58,080 --> 01:15:01,320
Speaker 1: already knew what he wanted. Corporate America, you gotta sit

1485
01:15:01,360 --> 01:15:06,000
Speaker 1: around on the table with twenty different people that has

1486
01:15:06,080 --> 01:15:11,639
Speaker 1: their own idea and expectations. So it was a challenge

1487
01:15:11,720 --> 01:15:15,120
Speaker 1: because at the time going in there, you know, I

1488
01:15:15,280 --> 01:15:18,160
Speaker 1: was able to show Sugar that you know, you're gonna

1489
01:15:18,240 --> 01:15:24,080
Speaker 1: sell this artists anyway. And so what I learned from

1490
01:15:24,160 --> 01:15:26,519
Speaker 1: being from the streets, I'm like, you know what I

1491
01:15:26,720 --> 01:15:28,920
Speaker 1: asked Sugar, like, how much are you getting for snoop?

1492
01:15:29,280 --> 01:15:31,000
Speaker 1: He told me the number. I said, Okay, let me

1493
01:15:31,120 --> 01:15:34,639
Speaker 1: put extra two hundred thousand on there. It made sense.

1494
01:15:34,800 --> 01:15:37,479
Speaker 1: It's like, Okay, you're gonna You're gonna do this anyway,

1495
01:15:37,720 --> 01:15:40,240
Speaker 1: but now they gave you something extra with it. And

1496
01:15:40,360 --> 01:15:42,280
Speaker 1: I think that was the difference. But you know, in

1497
01:15:42,360 --> 01:15:47,120
Speaker 1: corporate America, it's it's like it's a situation to where

1498
01:15:47,360 --> 01:15:49,760
Speaker 1: they sit in. You sit at these tables with all

1499
01:15:49,760 --> 01:15:52,200
Speaker 1: these different people, and they have a strategy, and if

1500
01:15:52,240 --> 01:15:55,439
Speaker 1: your strategy work with their strategy, then you get the deal.

1501
01:15:56,000 --> 01:15:57,519
Speaker 1: You know, because a lot of us think we got

1502
01:15:57,600 --> 01:16:00,040
Speaker 1: our own strategy. And I think my thing is, you

1503
01:16:00,080 --> 01:16:02,479
Speaker 1: want to be successful in business when you're going to

1504
01:16:02,520 --> 01:16:05,280
Speaker 1: look to do a deal. Make sure your strategy is

1505
01:16:05,400 --> 01:16:07,840
Speaker 1: up to part with with what the deal you're doing.

1506
01:16:10,520 --> 01:16:12,400
Speaker 1: So you go in there and you get the deal

1507
01:16:12,520 --> 01:16:15,760
Speaker 1: with with Schnoop And by this time Snooping and and

1508
01:16:16,400 --> 01:16:19,400
Speaker 1: she'll had a falling out and she want to do

1509
01:16:19,479 --> 01:16:21,320
Speaker 1: a this track. He want to do a disc album

1510
01:16:21,680 --> 01:16:26,679
Speaker 1: like death Row fl Sugar, whoa, whoa, whoa, No, we can't,

1511
01:16:27,400 --> 01:16:31,200
Speaker 1: bro We're not going to do that. Now. My whole

1512
01:16:31,280 --> 01:16:34,080
Speaker 1: thing was I told Snoop was you got to have

1513
01:16:34,200 --> 01:16:38,080
Speaker 1: some integrity and uh, you know, you can't keep fighting

1514
01:16:38,160 --> 01:16:42,080
Speaker 1: fire with fire unless you you're ready to burn. And uh,

1515
01:16:42,680 --> 01:16:45,400
Speaker 1: you know this guy had opened some doors for you,

1516
01:16:45,760 --> 01:16:48,040
Speaker 1: so you gotta at least be thankful for that. So

1517
01:16:48,640 --> 01:16:51,720
Speaker 1: you know, us black men going against black men, like,

1518
01:16:51,840 --> 01:16:53,880
Speaker 1: we have to change that narrative. And I was able

1519
01:16:53,960 --> 01:16:58,320
Speaker 1: to show him that, show him that with love and saying, look, man,

1520
01:16:58,479 --> 01:17:00,760
Speaker 1: just the right way to do this, and and and

1521
01:17:00,880 --> 01:17:03,160
Speaker 1: and he agreed. And look with his career, now look

1522
01:17:03,200 --> 01:17:05,320
Speaker 1: what he's able to do. And you know, Snoop, I

1523
01:17:05,400 --> 01:17:07,960
Speaker 1: mean we we end up being a best of friends

1524
01:17:08,040 --> 01:17:12,280
Speaker 1: because you know, his mentality change, you know, and and

1525
01:17:12,439 --> 01:17:16,639
Speaker 1: his growth and uh, he just kept growing and getting better.

1526
01:17:16,960 --> 01:17:19,360
Speaker 1: And you know, he was able to build an empire.

1527
01:17:19,880 --> 01:17:21,880
Speaker 1: And I think that's what this is about for me,

1528
01:17:22,040 --> 01:17:25,880
Speaker 1: to being able to create more millionaires and hopefully billionaires

1529
01:17:26,000 --> 01:17:28,760
Speaker 1: and and and have people come through. I called no

1530
01:17:28,880 --> 01:17:32,000
Speaker 1: limit the university. You come through here, get the game,

1531
01:17:32,439 --> 01:17:34,240
Speaker 1: and go do what you gotta do. And that's what

1532
01:17:34,320 --> 01:17:36,760
Speaker 1: Snoop was able to do. And I'm proud of him.

1533
01:17:37,040 --> 01:17:40,320
Speaker 1: I'm proud of the man he became and uh and

1534
01:17:40,520 --> 01:17:42,800
Speaker 1: and what and what he's doing. Mostly I'm proud of

1535
01:17:42,880 --> 01:17:45,120
Speaker 1: what he's doing in the community with the football league

1536
01:17:45,320 --> 01:17:47,439
Speaker 1: and and me and Snoop. Just a matter of fact,

1537
01:17:47,479 --> 01:17:50,080
Speaker 1: we just did a basketball game, so I brought all

1538
01:17:50,120 --> 01:17:53,040
Speaker 1: my kids down, uh and we had a We had

1539
01:17:53,080 --> 01:17:55,960
Speaker 1: a three on three high school the best high schoolers

1540
01:17:55,960 --> 01:17:57,960
Speaker 1: in the country. And so that's what I love that

1541
01:17:58,320 --> 01:18:00,560
Speaker 1: Snoop hard is in the right place. He want to

1542
01:18:00,640 --> 01:18:02,600
Speaker 1: give back, he want to do us right, and a

1543
01:18:02,640 --> 01:18:04,400
Speaker 1: lot of us we lost a lot of kids in

1544
01:18:04,439 --> 01:18:08,040
Speaker 1: the programs. You know, My My, My, My program been

1545
01:18:08,120 --> 01:18:10,760
Speaker 1: in Los Angeles for a while, and so people don't

1546
01:18:10,800 --> 01:18:15,040
Speaker 1: know I started out uh being Janelle. We created Urban Borne,

1547
01:18:15,560 --> 01:18:18,639
Speaker 1: and one of our first students at Urban Born, people

1548
01:18:18,680 --> 01:18:22,920
Speaker 1: don't notice was Nipsey Hustle and we was all about

1549
01:18:23,000 --> 01:18:25,840
Speaker 1: getting gangs off the street. And uh, I used to

1550
01:18:25,880 --> 01:18:30,080
Speaker 1: tell Nipsey even like going to high school, like look, man,

1551
01:18:30,400 --> 01:18:32,160
Speaker 1: you stopped gang banging. I'm gonna give you a couple

1552
01:18:32,200 --> 01:18:34,040
Speaker 1: of hours, so I give him some money and need

1553
01:18:34,080 --> 01:18:36,639
Speaker 1: to come back. Well, I'm trying. Coach. They always called

1554
01:18:36,680 --> 01:18:38,960
Speaker 1: me Coach Pete. Yeah, coach, you know, I'm not gonna.

1555
01:18:38,960 --> 01:18:40,519
Speaker 1: I'm not gonna. I'm not gonna hang out with those

1556
01:18:40,560 --> 01:18:43,280
Speaker 1: guys no more. And then we built the Great Relationship

1557
01:18:43,400 --> 01:18:46,200
Speaker 1: and uh, that program, I mean it's still going to

1558
01:18:46,439 --> 01:18:50,519
Speaker 1: till today. And uh that's that's what I mostly love

1559
01:18:50,600 --> 01:18:53,479
Speaker 1: about Snoop and what we was able to do, you know,

1560
01:18:54,280 --> 01:18:57,160
Speaker 1: still being a part of the community and giving back

1561
01:18:57,280 --> 01:19:00,280
Speaker 1: and being able to reach kids like that, you know,

1562
01:19:00,439 --> 01:19:04,040
Speaker 1: in that youth and being a part of that world. Man,

1563
01:19:04,080 --> 01:19:06,400
Speaker 1: because we got so much talent in the hood, but

1564
01:19:06,600 --> 01:19:10,880
Speaker 1: we it's get wasted by the by the violence and

1565
01:19:11,280 --> 01:19:15,600
Speaker 1: in the negativity. So yeah, I just think that you know,

1566
01:19:15,800 --> 01:19:19,200
Speaker 1: more people like Snoop and more entertainers doing that, like

1567
01:19:19,560 --> 01:19:24,160
Speaker 1: we're gonna save a lot of kids. Late nineties, you're

1568
01:19:24,200 --> 01:19:26,639
Speaker 1: on top of the world, make them say, I'm body

1569
01:19:26,720 --> 01:19:29,240
Speaker 1: by it, babble babble, how you do that? There? Well,

1570
01:19:29,520 --> 01:19:33,280
Speaker 1: anything that you couldn't do? I don't think I couldn't

1571
01:19:33,320 --> 01:19:37,799
Speaker 1: did anything. But you know what I'm I'm I'm thankful

1572
01:19:37,840 --> 01:19:41,760
Speaker 1: and blessed that I've always remained humble, you know, because

1573
01:19:41,760 --> 01:19:45,519
Speaker 1: they always say money changes, but also money just enhanced

1574
01:19:45,560 --> 01:19:47,760
Speaker 1: who you really are. And so I'm just glad that

1575
01:19:48,439 --> 01:19:52,200
Speaker 1: that I was humble and I wasn't into just doing

1576
01:19:52,280 --> 01:19:54,360
Speaker 1: all kinds of crazy stuff to where I just like,

1577
01:19:54,600 --> 01:19:57,559
Speaker 1: you know what I want. I want a better life

1578
01:19:57,560 --> 01:20:00,920
Speaker 1: for my family. So I just kept working. So it's

1579
01:20:00,960 --> 01:20:02,920
Speaker 1: a blessing man to be able to have all those

1580
01:20:03,000 --> 01:20:08,360
Speaker 1: big records and everything. But that never was the end

1581
01:20:08,400 --> 01:20:11,000
Speaker 1: for me. That wasn't like you know, some guys like, yeah,

1582
01:20:11,120 --> 01:20:13,559
Speaker 1: you know, I do this, This is all I wanted now.

1583
01:20:13,760 --> 01:20:17,160
Speaker 1: I was always like, we need to figure out something

1584
01:20:17,200 --> 01:20:18,880
Speaker 1: better and I need to get better. I wanted to

1585
01:20:18,960 --> 01:20:21,080
Speaker 1: get better with my music. I wanted to get better

1586
01:20:21,080 --> 01:20:24,759
Speaker 1: at my thinking. You know what, I was rapping about everything,

1587
01:20:24,800 --> 01:20:27,479
Speaker 1: because when you're there on the front line, that's all

1588
01:20:27,560 --> 01:20:30,200
Speaker 1: you hear, that's all you see. But I also wanted

1589
01:20:30,240 --> 01:20:32,320
Speaker 1: to figure out how cannot grow it. One day I

1590
01:20:32,400 --> 01:20:34,840
Speaker 1: could be a part of corporate America because that's how

1591
01:20:34,840 --> 01:20:37,880
Speaker 1: I could really feed my people. Like it's always been

1592
01:20:37,920 --> 01:20:40,640
Speaker 1: about trying to feed my people with education or just

1593
01:20:40,800 --> 01:20:42,840
Speaker 1: actually feeding my people where we don't have to go

1594
01:20:42,960 --> 01:20:45,920
Speaker 1: ask nobody for nothing. So but I know I had

1595
01:20:45,960 --> 01:20:47,800
Speaker 1: to get better. I had to grow because most people

1596
01:20:48,160 --> 01:20:50,080
Speaker 1: and I look at a lot of my friends now,

1597
01:20:50,200 --> 01:20:52,960
Speaker 1: they're still the same. And I'm like, I can't mess

1598
01:20:53,000 --> 01:20:56,439
Speaker 1: with you because your mentality is still in the price.

1599
01:20:57,360 --> 01:21:00,280
Speaker 1: Your mentality is still on the cone that ain't me, Like,

1600
01:21:00,360 --> 01:21:02,120
Speaker 1: you can't get mad at me because I want more

1601
01:21:02,160 --> 01:21:04,679
Speaker 1: out of life. And you might say, oh, man, you change.

1602
01:21:04,880 --> 01:21:07,960
Speaker 1: I did, Yeah, I got I got better. What's wrong

1603
01:21:08,000 --> 01:21:11,760
Speaker 1: with getting better? Well, I'll be thinking about it. You

1604
01:21:11,920 --> 01:21:14,400
Speaker 1: have a baby, the baby go through a progression, it

1605
01:21:14,520 --> 01:21:19,040
Speaker 1: grows that baby. Don't baby forever to change. You're supposed

1606
01:21:19,080 --> 01:21:23,240
Speaker 1: to grow. Bro is natural, Yeah, and people don't. People

1607
01:21:23,280 --> 01:21:27,160
Speaker 1: don't realize like being broke as a mindset. Like even

1608
01:21:27,200 --> 01:21:29,719
Speaker 1: when I was poor, I never thought I was broken.

1609
01:21:30,320 --> 01:21:33,360
Speaker 1: I've always said, like, I gotta do something. You know,

1610
01:21:33,520 --> 01:21:35,920
Speaker 1: I'm waiting on the lawsuit, my checking the meal. I'm

1611
01:21:35,960 --> 01:21:38,719
Speaker 1: thinking like that why everybody else thinking, oh I don't

1612
01:21:38,800 --> 01:21:42,120
Speaker 1: have nothing, I'm hurting, and they speak that negativity like

1613
01:21:42,280 --> 01:21:44,160
Speaker 1: so even when you go back and see y'all. So

1614
01:21:44,200 --> 01:21:46,920
Speaker 1: I was telling so this the funniest thing happened to me. Right.

1615
01:21:47,880 --> 01:21:51,600
Speaker 1: They had this kid in middle school with me. He

1616
01:21:51,840 --> 01:21:55,680
Speaker 1: was five six. He was like the biggest kid and

1617
01:21:56,360 --> 01:22:00,120
Speaker 1: in our class. So I pull up on Facebook. This

1618
01:22:00,280 --> 01:22:03,320
Speaker 1: kid say, yeah, y'all, you know y'all looking up to

1619
01:22:03,400 --> 01:22:05,639
Speaker 1: master people. But I beat him up in middle school

1620
01:22:07,320 --> 01:22:12,439
Speaker 1: and and something. Girls, Yes, it's like you beat him

1621
01:22:12,520 --> 01:22:17,600
Speaker 1: up in middle school and and and so. Uh you

1622
01:22:17,680 --> 01:22:19,519
Speaker 1: know how they on your Facebook they tell you how

1623
01:22:19,600 --> 01:22:22,479
Speaker 1: tall you is and whatever. Right, so he fives he's

1624
01:22:22,479 --> 01:22:25,519
Speaker 1: still five six, shadder. So I go on, now, I say,

1625
01:22:25,600 --> 01:22:34,040
Speaker 1: beat me up. Now, come on, I had to do it,

1626
01:22:34,160 --> 01:22:39,519
Speaker 1: shad Man. I'm looking at that your artists. You had

1627
01:22:39,600 --> 01:22:42,639
Speaker 1: Mystical to five or four boys soldiers, Slim, Sup, Shock

1628
01:22:42,720 --> 01:22:46,599
Speaker 1: and Ce Murder, Romeo you you you a. I love

1629
01:22:46,680 --> 01:22:49,519
Speaker 1: all the guys, but Mystical, Mystical, Mystical could have been

1630
01:22:49,600 --> 01:22:54,400
Speaker 1: he was what happened Pete? Yeah, you know, mister got

1631
01:22:54,479 --> 01:22:57,639
Speaker 1: caught up with Mystical. He's getting together now Man, I'm

1632
01:22:57,720 --> 01:23:02,160
Speaker 1: proud of him and he getting a second chance. Are

1633
01:23:02,160 --> 01:23:04,759
Speaker 1: you looking at work? We're definitely going on tour together

1634
01:23:04,840 --> 01:23:08,320
Speaker 1: and we're doing stuff. I mean, Mystical mia x h

1635
01:23:08,560 --> 01:23:11,519
Speaker 1: Mac about to get out of being in concerrader this

1636
01:23:11,680 --> 01:23:14,920
Speaker 1: there was another guy that was just he his career

1637
01:23:15,000 --> 01:23:19,000
Speaker 1: could have been so big. He probably the most talented guy. Uh,

1638
01:23:19,840 --> 01:23:24,000
Speaker 1: probably even more talented than Mystical, but he wouldn't kin. Yeah, Mac,

1639
01:23:24,760 --> 01:23:27,960
Speaker 1: like this guy, this guy was talented and he just

1640
01:23:28,960 --> 01:23:32,040
Speaker 1: lost lost his whole career. And that's what I'm saying, Like,

1641
01:23:32,120 --> 01:23:34,400
Speaker 1: you got to do the right thing and and stop

1642
01:23:34,479 --> 01:23:38,080
Speaker 1: being around their own people, you know, And I feel

1643
01:23:38,120 --> 01:23:41,400
Speaker 1: like that's what. That's what, that's what, that's where we're

1644
01:23:41,479 --> 01:23:44,919
Speaker 1: going at now, like being able to show this generation

1645
01:23:45,000 --> 01:23:47,720
Speaker 1: you don't have to make the mistakes we made. So now, Man,

1646
01:23:48,160 --> 01:23:54,200
Speaker 1: Mystical was Yeah, talented brothers, Mystical Soldiers, Slim mia x

1647
01:23:54,920 --> 01:23:59,800
Speaker 1: thing still see Mac, I could go on and on. Man,

1648
01:23:59,840 --> 01:24:03,720
Speaker 1: we had some talent on that label. Man, you had it. Yeah,

1649
01:24:05,479 --> 01:24:11,439
Speaker 1: you've lived every person's dream, not just black. Obviously you're

1650
01:24:11,479 --> 01:24:15,439
Speaker 1: black and that's the but you've lived a dream, a

1651
01:24:15,600 --> 01:24:20,160
Speaker 1: life of life growing up in poverty, not having and

1652
01:24:20,520 --> 01:24:24,599
Speaker 1: rising and people get an opportunity to see. What advice

1653
01:24:24,720 --> 01:24:28,240
Speaker 1: would you give this generation? How can there be more masterps?

1654
01:24:30,720 --> 01:24:35,160
Speaker 1: I can say, don't be afraid to work, don't be

1655
01:24:35,320 --> 01:24:39,680
Speaker 1: afraid to where nobody don't believe in you. You have

1656
01:24:39,840 --> 01:24:42,880
Speaker 1: to believe in yourself, put your trust and faith and

1657
01:24:42,960 --> 01:24:45,880
Speaker 1: God in and have a dream and a goal and

1658
01:24:46,000 --> 01:24:49,439
Speaker 1: stick with it like it's not a race, it's a marathon.

1659
01:24:49,720 --> 01:24:54,439
Speaker 1: Like even when them curveballs come the destination, you know,

1660
01:24:55,040 --> 01:24:57,400
Speaker 1: even though it looked like you're not getting there, if

1661
01:24:57,439 --> 01:25:02,280
Speaker 1: you're doing something every day, consist you're gonna get to

1662
01:25:02,360 --> 01:25:05,280
Speaker 1: your dreams and your goals. And don't be afraid to fail.

1663
01:25:05,360 --> 01:25:08,280
Speaker 1: I'm just saying, don't be afraid to try to get better,

1664
01:25:08,960 --> 01:25:13,559
Speaker 1: and don't be afraid to work and and and if

1665
01:25:13,600 --> 01:25:15,360
Speaker 1: I did it, I know you could do it. So

1666
01:25:16,640 --> 01:25:21,040
Speaker 1: what advice? Because you've been very financial responsible, what financial

1667
01:25:21,080 --> 01:25:25,599
Speaker 1: advice would you give young America? Educate yourself, don't work

1668
01:25:25,680 --> 01:25:30,760
Speaker 1: for money, don't pray for money, pray for wisdom when

1669
01:25:30,800 --> 01:25:33,519
Speaker 1: you work. Work because you love something in this your

1670
01:25:33,560 --> 01:25:38,560
Speaker 1: purpose and this your passion. Before we wrap up, I

1671
01:25:38,640 --> 01:25:40,840
Speaker 1: want to ask you this, and you be the you're

1672
01:25:40,880 --> 01:25:44,840
Speaker 1: the best person to ask this. I need your five

1673
01:25:45,040 --> 01:25:49,160
Speaker 1: top wrappers that could play, that could hoop, and I

1674
01:25:49,280 --> 01:25:54,080
Speaker 1: need your five top hoop or that could wrap. Hmm,

1675
01:25:58,640 --> 01:26:07,840
Speaker 1: I'm gonna say j Cole Okay, uh two chains okay?

1676
01:26:09,800 --> 01:26:21,880
Speaker 1: Uh quai bo okay the gang okay in Romeo? Damn

1677
01:26:21,920 --> 01:26:23,920
Speaker 1: you left so you don't look at Chris Brown as

1678
01:26:23,960 --> 01:26:31,200
Speaker 1: a rapper. No, okay, Chris Brown, Katy who though? Yeah,

1679
01:26:31,320 --> 01:26:34,280
Speaker 1: Chris Brown? Who I hope with Chris Brown? The fuck

1680
01:26:34,320 --> 01:26:37,800
Speaker 1: he could? Who? Okay, Okay, okay, I believe Okay, Now

1681
01:26:37,880 --> 01:26:39,280
Speaker 1: give me the who, give me the hoopers that could

1682
01:26:39,320 --> 01:26:41,880
Speaker 1: be rappers. I want to know who who is the

1683
01:26:42,040 --> 01:26:44,640
Speaker 1: top NBA hooper or the top no, you know what,

1684
01:26:44,680 --> 01:26:46,880
Speaker 1: I wanna let you include football players too. I want

1685
01:26:46,920 --> 01:26:49,160
Speaker 1: to know who's number one because there were a lot

1686
01:26:49,240 --> 01:26:51,880
Speaker 1: of beat there's a lot of going on speculation that

1687
01:26:52,040 --> 01:26:54,599
Speaker 1: you know, the galloping in Portland and there's a guy

1688
01:26:54,640 --> 01:26:57,240
Speaker 1: that played the Lando and Miami Heat and the Lakers.

1689
01:26:57,479 --> 01:26:59,519
Speaker 1: There's a lot of guy that say, damn the bad

1690
01:27:00,400 --> 01:27:03,560
Speaker 1: the guy in Portland is gotta be the best. The

1691
01:27:03,800 --> 01:27:07,240
Speaker 1: little gotta be there. He gotta be from what I

1692
01:27:07,400 --> 01:27:14,000
Speaker 1: see with him. Go with Shaq. Okay, all right? Uh,

1693
01:27:18,200 --> 01:27:22,360
Speaker 1: I mean who else in basketball that we do? So

1694
01:27:22,479 --> 01:27:27,719
Speaker 1: that's it. I can let me can le Beyon bel

1695
01:27:27,840 --> 01:27:34,040
Speaker 1: rap who lebian lebyan Beil. I mean he's good. You

1696
01:27:34,120 --> 01:27:38,519
Speaker 1: can't you can't knock that. Also, I gotta go with

1697
01:27:40,840 --> 01:27:42,960
Speaker 1: what his name is? He he got some nice songs

1698
01:27:43,120 --> 01:27:52,320
Speaker 1: to Uh he married to what the name is the singer? Yeah,

1699
01:27:52,720 --> 01:28:01,680
Speaker 1: so that's four. Yeah, and I gotta go with Hi.

1700
01:28:02,200 --> 01:28:03,840
Speaker 1: How are you gonna leave you off? You gotta be

1701
01:28:03,920 --> 01:28:06,320
Speaker 1: the god all of you gotta be the godfather. You

1702
01:28:06,439 --> 01:28:09,160
Speaker 1: know what I did vote, so the you gotta leave

1703
01:28:09,200 --> 01:28:13,479
Speaker 1: me out like you can't put me in that. You

1704
01:28:13,560 --> 01:28:15,160
Speaker 1: gotta be the number one slide. You gotta be the

1705
01:28:15,240 --> 01:28:18,240
Speaker 1: number one in both bubble. You know what. I'm a

1706
01:28:18,479 --> 01:28:20,519
Speaker 1: humble man. I'm you know, keep me out of it.

1707
01:28:21,000 --> 01:28:24,639
Speaker 1: And then I just I let everybody. I let everybody

1708
01:28:24,680 --> 01:28:26,320
Speaker 1: had any bump. But then I gotta I'm gonna go

1709
01:28:26,479 --> 01:28:31,040
Speaker 1: with uh. I'm gonna go with Ai. Okay, So that's fine.

1710
01:28:31,439 --> 01:28:33,640
Speaker 1: We're not telling me. We don't. We don't have to

1711
01:28:33,680 --> 01:28:35,760
Speaker 1: put me in none of those mixed how about okay,

1712
01:28:35,760 --> 01:28:39,280
Speaker 1: I tell you what I need, my rush, my Rushmore rappers.

1713
01:28:39,600 --> 01:28:43,120
Speaker 1: Give me your my Rushmore rappers. You get four. That's

1714
01:28:43,200 --> 01:28:46,360
Speaker 1: it in the ror. So for you, Jay b the

1715
01:28:46,439 --> 01:28:50,240
Speaker 1: kr has wondered too too short to tu whomever Ice

1716
01:28:50,320 --> 01:28:54,559
Speaker 1: que Tupac Bigger, give me four, all right? Two first,

1717
01:28:54,560 --> 01:28:57,280
Speaker 1: I'm gonna give you two pot in bigg Okay, Okay,

1718
01:28:57,360 --> 01:29:00,960
Speaker 1: that's too old. We only got two left. Somebody getting

1719
01:29:01,040 --> 01:29:04,080
Speaker 1: left out. Oh guess what you know? That's that's like,

1720
01:29:04,360 --> 01:29:10,599
Speaker 1: that's a biggie. Okay, give me your forem Rushmore Hoopers,

1721
01:29:12,439 --> 01:29:24,160
Speaker 1: Michael Jordan's okay, Lebron Jane okay, okay, Magic Johnson, Magic

1722
01:29:31,960 --> 01:29:36,960
Speaker 1: and Larry Burn bad. See everybody get mad at me

1723
01:29:36,960 --> 01:29:39,680
Speaker 1: because Lard Burn was my favorite player growing up. I

1724
01:29:39,800 --> 01:29:42,720
Speaker 1: had all every burden for a white boy back then.

1725
01:29:42,920 --> 01:29:46,120
Speaker 1: I'm just telling y'all you could cut him up, scratch

1726
01:29:46,200 --> 01:29:51,360
Speaker 1: him with him. You're not gonna stop it. I'm just

1727
01:29:51,560 --> 01:29:55,040
Speaker 1: telling you you're not gonna stop it. Pete. I want

1728
01:29:55,040 --> 01:29:56,840
Speaker 1: to thank you for stopping by giving me a few

1729
01:29:56,880 --> 01:30:00,880
Speaker 1: moments of your time. Congratulations of all your success. I

1730
01:30:01,040 --> 01:30:03,120
Speaker 1: want to give you your flowers while you can hear

1731
01:30:03,200 --> 01:30:05,280
Speaker 1: me praise you, because a lot of times we give

1732
01:30:05,320 --> 01:30:07,640
Speaker 1: people flowers and they can't smell him. A lot of

1733
01:30:07,720 --> 01:30:10,000
Speaker 1: times we praise people and they can't hear it. So

1734
01:30:10,160 --> 01:30:12,519
Speaker 1: I want to give you flowers. I want to praise

1735
01:30:12,600 --> 01:30:15,760
Speaker 1: Master Peace for what he's done for his community while

1736
01:30:15,840 --> 01:30:18,200
Speaker 1: he can hear it, while he can smell the flowers.

1737
01:30:19,360 --> 01:30:22,240
Speaker 1: I appreciate you, my brother. Salute bag you man. Have

1738
01:30:22,360 --> 01:30:25,080
Speaker 1: a God all my life and rounding all my life.

1739
01:30:25,720 --> 01:30:29,920
Speaker 1: Sacrifice hustle back to pricing. One slice got the bron

1740
01:30:30,000 --> 01:30:32,400
Speaker 1: of dice to swapping all my life. I've been grinding

1741
01:30:32,400 --> 01:30:35,280
Speaker 1: in all my life, all my life, and running all

1742
01:30:35,320 --> 01:30:40,240
Speaker 1: my life. Sacrifice, Hustle back to pricing. One slice got

1743
01:30:40,280 --> 01:30:42,680
Speaker 1: the brona dice to swapping all my life. I've been

1744
01:30:42,760 --> 01:30:43,719
Speaker 1: grinding in all my life.