WEBVTT - The Metaverse That Never Was, Part 1 0:00:04.960 --> 0:00:11.239 What's meta my verse? This is it could happen here, 0:00:11.320 --> 0:00:15.600 a podcast entirely dedicated to the metaverse, UM, which is 0:00:15.640 --> 0:00:19.280 the promise of the human future. Um On with me, 0:00:19.360 --> 0:00:25.760 as always is my co host Mark Zuckerberg. I don't 0:00:25.800 --> 0:00:28.360 I don't know how talks. I'm not sure how. I 0:00:28.360 --> 0:00:31.840 don't know. I don't know whose voice you were doing. 0:00:32.520 --> 0:00:37.440 I guess he sounds like nothing, like no one, like 0:00:37.520 --> 0:00:43.880 the absence of a soul noise when it's dial up. Yeah, 0:00:44.320 --> 0:00:46.800 that's what's going on inside his head in any moment 0:00:49.120 --> 0:00:51.920 when he's not actively making the Internet worse. It's just 0:00:52.000 --> 0:00:58.120 a dial tone in there. Awesome, Garrison, what are we 0:00:58.160 --> 0:01:02.000 talking about today? Well, yeah, we're gonna be talking about 0:01:02.080 --> 0:01:06.319 the metaverse and how how it's different from what people 0:01:06.440 --> 0:01:09.600 talk about it as. And yeah, it's it's gonna be. 0:01:09.600 --> 0:01:11.480 It's it's gonna it's gonna touch on a variety of 0:01:11.520 --> 0:01:15.720 things that split up into two parts. Um. But first, 0:01:15.760 --> 0:01:18.720 I would like to paint you a picture with words, 0:01:18.760 --> 0:01:24.720 a word picture. So you're, yeah, you're walking walking through 0:01:24.800 --> 0:01:28.680 your favorite grocery store. There's you know, cards passing by, 0:01:28.880 --> 0:01:34.240 horrible horrible music playing. It's the lighting is white and 0:01:34.240 --> 0:01:37.080 and like overexposed and under exposed at the same time. 0:01:37.120 --> 0:01:40.039 It's it's it's hard, it's hard to see. And this, uh, 0:01:40.160 --> 0:01:42.520 this like a person who looks like an employee keeps 0:01:42.600 --> 0:01:44.759 keeps popping up and trying to take you to different 0:01:44.760 --> 0:01:46.760 sections of the store. You're trying to just ignore her. 0:01:46.800 --> 0:01:49.200 It's a very annoying. All you need to get is 0:01:49.360 --> 0:01:51.960 the stuff you have on a little list, and it's 0:01:52.000 --> 0:01:56.520 it's awful. Um. Eventually you get so fed up with 0:01:56.560 --> 0:02:00.680 this whole experience that you take out, You go to 0:02:00.680 --> 0:02:02.360 where the wine bottles are, you take them out, and 0:02:02.400 --> 0:02:04.440 you arrange them into a giant penis on the floor, 0:02:04.680 --> 0:02:06.560 because that's the only thing you can do because you're 0:02:06.560 --> 0:02:08.760 not actually in a store. You're in your living room 0:02:08.800 --> 0:02:10.600 and you have a horrible headset on, and you're trying 0:02:10.600 --> 0:02:15.920 to do shopping in a virtual in a virtual grocery store. Um. 0:02:15.960 --> 0:02:18.480 And that's that's the actual kind of scope of what 0:02:18.520 --> 0:02:21.960 we're gonna be talking about today is virtual marketplaces and 0:02:22.000 --> 0:02:26.600 how they interact with seemingly real marketplaces. Yeah, I'm sure 0:02:26.680 --> 0:02:28.720 this is inspired by There were a couple of videos 0:02:28.720 --> 0:02:30.959 that dropped recently, one of them from I think Walmart. 0:02:31.040 --> 0:02:34.160 We're gonna talk, We're gonna be We're gonna be talking 0:02:34.200 --> 0:02:36.600 about it. So yeah, So a couple a couple of 0:02:36.680 --> 0:02:39.840 days after New Year, a video went viral across the 0:02:39.840 --> 0:02:42.520 social media's ranking, up over like eleven million views on 0:02:42.560 --> 0:02:46.799 Twitter um and it was titled how Walmart envisions shopping 0:02:46.919 --> 0:02:51.600 in the mold in the metaverse Now, So what followed 0:02:51.680 --> 0:02:54.640 was like two minutes of an embarrassing like VR jank, 0:02:54.960 --> 0:02:57.880 including like throwing around virtual gallons of milk from your 0:02:57.919 --> 0:03:01.600 cart into a virtual fridge many many dunks are made. 0:03:01.639 --> 0:03:04.520 Fun was had, But what few people probably realized is 0:03:04.520 --> 0:03:07.280 that like this, actually this this wasn't a Walmart metaverse 0:03:07.320 --> 0:03:09.840 test store. This was actually a five year old tech 0:03:09.880 --> 0:03:13.720 demo from before non Neil Stevenson fans even knew what 0:03:13.760 --> 0:03:17.080 the term metaverse meant. So a few years back, a 0:03:17.120 --> 0:03:20.880 tech company called a Mutual Mobile partnered with Walmart for 0:03:21.040 --> 0:03:25.560 a project set to quote reimagine retailed virtual reality. Now 0:03:25.600 --> 0:03:28.000 that sounds very fancy and important, but considering this was 0:03:28.040 --> 0:03:30.519 five years ago and you're not hearing about it until now, 0:03:30.639 --> 0:03:34.880 shows how impactful this thing actually was. The first stated 0:03:34.960 --> 0:03:37.600 goal of the tech demo, according to the mutual mobile 0:03:37.600 --> 0:03:42.440 website was to impress influencers at south By Southwest ten 0:03:43.000 --> 0:03:46.120 so you know, just like the so called metaverse is now, 0:03:46.480 --> 0:03:49.400 this was largely a promotional project um and a way 0:03:49.440 --> 0:03:51.800 to attract investors. This was this was never actually a 0:03:51.840 --> 0:03:55.480 serious thing. It's I'm gonna say it right now. South 0:03:55.480 --> 0:03:58.200 By Southwest was always one of the stupidest things in 0:03:58.240 --> 0:04:00.720 the world. Um And when it comes act, it will 0:04:00.760 --> 0:04:05.000 be still because it's stupid. It's a stupid place for 0:04:05.040 --> 0:04:07.360 the most insufferable people in the world to come and 0:04:07.400 --> 0:04:11.040 talk about technology. Some people also listen to music. That's fine, 0:04:12.000 --> 0:04:15.280 so yeah. For for the for the experience itself, they 0:04:15.400 --> 0:04:19.120 used an original Oculus rift and programmed roughly like four 0:04:19.160 --> 0:04:24.360 minute linear um expedition into a barren, hellish digital walmart 0:04:24.680 --> 0:04:27.000 where you pick up and throw it did it did 0:04:27.160 --> 0:04:30.280 sound exactly. My favorite thing about this video is they 0:04:30.320 --> 0:04:32.320 were clearly using the audio of some sort of like 0:04:32.360 --> 0:04:35.520 shooter game because it was often like things would it 0:04:35.520 --> 0:04:37.760 would sound like you were in like fucking doom going 0:04:37.800 --> 0:04:40.880 through a portal. It was extremely funny. It was bad. 0:04:41.279 --> 0:04:44.479 It sounded like hell you'll you'll pick up and throw 0:04:44.600 --> 0:04:47.640 fake wine bottles into your blue digital cart and the 0:04:47.680 --> 0:04:50.280 whole thing ends with a fake drone delivering an eight 0:04:50.480 --> 0:04:54.200 D dollar TV that you fake purchased. It's it's not great. 0:04:54.720 --> 0:04:57.359 What Mutual Mobile and Walmart were trying to do. They 0:04:57.400 --> 0:05:00.400 have a constatement on their website back from seventeen It 0:05:00.520 --> 0:05:04.080 was they said that Walmart envisioned unveiling a fully virtual 0:05:04.080 --> 0:05:07.320 shopping experience that puts shoppers inside the store without ever 0:05:07.400 --> 0:05:10.040 leaving their homes to attract customers and to spel the 0:05:10.080 --> 0:05:13.360 misconception that they're not as advanced as their more digital counterparts. 0:05:13.720 --> 0:05:16.719 Brick and mortar establishments are not only accelerating investments in 0:05:16.760 --> 0:05:19.520 areas like web and mobile, they're also exploring the very 0:05:19.640 --> 0:05:22.840 edge of emerging technology. Walmart of virtual reality is a 0:05:22.920 --> 0:05:25.800 case some point potential shoppers can virtually pick up products, 0:05:25.839 --> 0:05:29.680 read labels, talk to virtual associates, and fill their shopping carts. 0:05:29.720 --> 0:05:32.839 But the goal wasn't just to create something interactive. Walmart 0:05:32.880 --> 0:05:35.799 needed something that showed the potential of VR in retail 0:05:36.000 --> 0:05:39.560 while putting them ahead of the competition. So I mean 0:05:39.600 --> 0:05:42.799 this was like this was this was kind of ahead 0:05:42.920 --> 0:05:45.800 in some ways, but also ahead in the ways that 0:05:45.839 --> 0:05:49.479 it's kind of showing how not useful this example is 0:05:49.720 --> 0:05:52.520 so obviously like this five year old video resurface now 0:05:52.880 --> 0:05:56.200 due to Zuckerberg and Epic Games, you know, forcing an 0:05:56.200 --> 0:06:00.359 astroturfed metaverse into the cultural zeitgeist, coupled with or you know, 0:06:00.400 --> 0:06:04.320 conflation of anything VR to the legendary metaverse, right, because 0:06:04.360 --> 0:06:07.240 VR does not equal metaverse, nor is it nor is 0:06:07.240 --> 0:06:10.239 it necessarily vice versa. But now these terms are getting 0:06:10.279 --> 0:06:12.880 used so interchangeably that someone can stumble across this video 0:06:12.880 --> 0:06:15.240 and be like, oh, look at this metaverse store when like, 0:06:15.279 --> 0:06:17.960 it's it's not it's just a it's just a VR text. 0:06:18.279 --> 0:06:20.520 The metaverse in order to be like the thing that 0:06:20.560 --> 0:06:24.760 people have been imagining through cyberpunk since like the nineties, 0:06:24.800 --> 0:06:27.760 it needs to be persistent and interact directly with the 0:06:27.800 --> 0:06:29.800 real world in a number of ways, like it it's 0:06:29.839 --> 0:06:32.800 it's it's well, we'll get into we'll get into kind 0:06:32.800 --> 0:06:35.719 of what metaverse could be in the future in terms 0:06:35.760 --> 0:06:39.560 of like the it could happen here idea and then 0:06:39.760 --> 0:06:42.200 not just a metaverse, but a series of metaverse is 0:06:42.240 --> 0:06:44.080 what they could be, and how that kind of can 0:06:44.520 --> 0:06:46.479 negates the original idea of it in the first place. 0:06:46.520 --> 0:06:49.760 But um. When asked by Vice News about the resurgence 0:06:49.800 --> 0:06:54.039 of their Walmart project, Mutual Mobile replied, the vision of 0:06:54.040 --> 0:06:57.040 a virtual shopping experience we helped Walmart realize back in 0:06:57.080 --> 0:07:01.320 t seventeen stands validated in the metaverse eara of today. 0:07:01.560 --> 0:07:04.799 This whole experience has only encouraged us to keep experimenting, innovating, 0:07:05.000 --> 0:07:09.160 and leading the charge with cutting edge tech. So, I mean, 0:07:09.240 --> 0:07:13.760 considering most of the virility of this was people joking 0:07:13.760 --> 0:07:19.160 about it, I yeah, sure, okay, okay, Mutual good good 0:07:19.240 --> 0:07:23.000 luck with that. So a few days after the Walmart 0:07:23.080 --> 0:07:27.400 video went viral, rumors of another big box store going 0:07:27.480 --> 0:07:31.480 metaverse started to circulate again, accompanied by a video of 0:07:31.520 --> 0:07:35.920 a possible like three D metaverse storefront. Reports emerged, starting 0:07:35.960 --> 0:07:38.720 in India, claiming that H and M had announced that 0:07:38.800 --> 0:07:41.640 it would offer its customers a three dimensional shopping experience 0:07:41.680 --> 0:07:45.320 in its a virtual store inside the metaverse via something 0:07:45.480 --> 0:07:48.400 called Now. I don't know if it's keek City or 0:07:48.520 --> 0:07:52.200 seek City. Um, I'm not really comfortable saying either of 0:07:52.200 --> 0:07:54.520 those things because they sound weird, but I'm gonna go. 0:07:54.760 --> 0:07:56.800 I'm gonna go with seek City. That's something. It's a 0:07:56.840 --> 0:08:00.200 little bit better. It sounds like it's a slur. I know, 0:08:00.320 --> 0:08:04.520 I know, but it sounds like it's a slur. So 0:08:04.640 --> 0:08:09.360 I'm gonna say seek, but it's it's see k um. 0:08:09.400 --> 0:08:12.280 So this This account on on Twitter called us seek 0:08:12.560 --> 0:08:17.000 VR shared the following from its official Twitter account, Shopping 0:08:17.000 --> 0:08:20.840 in the Metaverse with seek coin. Concept VR store, presented 0:08:20.880 --> 0:08:23.920 to H and M by Seek creates mainstream use cases 0:08:23.960 --> 0:08:28.360 for seek coin and scaling virtual reality beyond games. So 0:08:28.800 --> 0:08:30.840 I'll get into what seek is in a bit. But 0:08:31.040 --> 0:08:33.000 the report said that customers will be able to walk 0:08:33.000 --> 0:08:35.880 through the store choose the apparel they wanted to purchase 0:08:35.920 --> 0:08:39.880 in the Sikh City universe. Um. Although the clothes could 0:08:39.880 --> 0:08:42.800 only be worn in the digital environment, payment would be 0:08:42.840 --> 0:08:46.280 made with seek coin and customers could have the opportunity 0:08:46.280 --> 0:08:48.520 to order the same apparel from H and m's physical 0:08:48.559 --> 0:08:51.280 stores later. But that's you're buying two separate things. One 0:08:51.280 --> 0:08:53.959 of us the digital skin, one of its an actual, 0:08:54.200 --> 0:08:58.360 you know, real thing. Um So what a seek? Seek 0:08:58.480 --> 0:09:02.400 was launched in It's a metaverse coin pop project built 0:09:02.440 --> 0:09:05.960 on the Ethereum blockchain and their their Their goal is 0:09:06.000 --> 0:09:09.840 to connect artists, athletes, and other digital content creators directly 0:09:09.840 --> 0:09:14.000 with their fans and virtual worlds. Seeks n f T 0:09:14.160 --> 0:09:17.839 Marketplaces is designed to enable real ownership of the way 0:09:17.880 --> 0:09:20.120 in which I would actually want. That is, if it's 0:09:20.240 --> 0:09:24.360 me having a very sexual zoom chat with you know what, 0:09:24.440 --> 0:09:30.320 we don't need to garrison, please continue, okay. Quoting from 0:09:30.520 --> 0:09:34.040 siks Weubside. Seek currently offers a range of immersive ther 0:09:34.080 --> 0:09:38.920 experiences within Seek City, including theater, concert arenas, sports complex, 0:09:39.000 --> 0:09:41.760 hang out lounge, and more. There are all the things 0:09:41.840 --> 0:09:44.920 you can do in your real home, but weird and 0:09:44.960 --> 0:09:50.240 on the Internet. This is horrible, as I see a 0:09:50.280 --> 0:09:52.680 potential appeal for people who are like out in the 0:09:52.760 --> 0:09:55.360 sticks or in parts of the world where they're not 0:09:55.520 --> 0:09:58.760 they feel not like they're very politically or whatevery disconnected, 0:09:58.800 --> 0:10:00.760 which is the same thing the Internet it already does. 0:10:01.000 --> 0:10:04.120 I'll talk about being in VR will make it better. 0:10:04.559 --> 0:10:06.960 I don't know. I've lived in the middle of nowhere 0:10:07.000 --> 0:10:09.280 and relied on the Internet to be social, and I 0:10:09.320 --> 0:10:12.280 don't think I would have wanted to change the Internet 0:10:12.280 --> 0:10:16.600 in for this because it sounds yeah, anyway, I'll talk. 0:10:16.600 --> 0:10:19.160 I'll talk about use cases in a sec. But yeah, 0:10:19.280 --> 0:10:22.720 so end users will be able to use Seek token 0:10:22.760 --> 0:10:27.040 to make purchases vote for content control programming. A much 0:10:27.080 --> 0:10:31.360 more after token launch, seek VR, in partnership with Universal Music, 0:10:31.520 --> 0:10:34.360 can realize live performances of world famous artists such as 0:10:34.520 --> 0:10:38.000 Bong Jovi, Lady Gaga, You Too, Sting, and many more 0:10:38.040 --> 0:10:41.840 can take place on this platform. So seek is like 0:10:41.920 --> 0:10:44.079 it's it's kind of the startup, but it's been around 0:10:44.120 --> 0:10:47.200 for a while. It's trying to do like you know, 0:10:47.559 --> 0:10:51.240 virtual venues inside the metaverse. They they do have contracts 0:10:51.400 --> 0:10:55.240 with Universal so it's it's it's a mix of trying 0:10:55.240 --> 0:10:57.480 it's it's a mix of this coin, so it's a 0:10:57.559 --> 0:11:01.280 mix of this like cryptocurrency, also trying to use the 0:11:01.559 --> 0:11:05.520 cryptocurrency in this world. They're trying to build up. UM. 0:11:05.600 --> 0:11:09.360 There their their their roadmap to Metaverse right now. First 0:11:09.360 --> 0:11:11.880 thing is like payment integration, so using seak Coin. They 0:11:11.920 --> 0:11:14.320 want sea Coin to be the coin for everything in 0:11:14.320 --> 0:11:16.400 the metaverse. They want all of the Metaverse be based 0:11:16.440 --> 0:11:18.640 off this thing that they invented called sea Coin because 0:11:18.640 --> 0:11:21.040 it will make them money. Um. Next thing they want 0:11:21.040 --> 0:11:25.040 to do is create a creator enabled ecosystem, so kind 0:11:25.040 --> 0:11:28.000 of copy the content creator thing we have right now, 0:11:29.040 --> 0:11:32.200 poured that into the metaverse. But again have everything you know, 0:11:32.520 --> 0:11:35.720 you can invest in your creators so you can vote 0:11:35.760 --> 0:11:38.240 on what they do using Sea coins and all of 0:11:38.440 --> 0:11:41.360 we talked about like the personal ownership in the previous episode, 0:11:41.720 --> 0:11:43.440 but then a lot of it. You know, they have 0:11:43.480 --> 0:11:47.200 like an n FT marketplace, Avatar marketplaces, etcetera, etcetera. But 0:11:47.280 --> 0:11:49.880 a lot of this stuff is built around like concerts, 0:11:49.920 --> 0:11:54.920 you know, venues, you know, a lounge, movie theaters where 0:11:55.000 --> 0:11:58.880 you can do stuff in VR. That is like that 0:11:59.000 --> 0:12:02.800 is the main the main thing that Seek is trying 0:12:02.840 --> 0:12:06.240 to do. They do have this one one quote somewhere, 0:12:06.240 --> 0:12:10.360 oh yeah, the future milestone. So after they achieve this 0:12:10.520 --> 0:12:14.400 Seek metaverse where everything is ran through Seek, all of 0:12:14.480 --> 0:12:16.480 like you know what, whether you're on Oculus, whether you're 0:12:16.559 --> 0:12:19.920 on Vibe, all of it gets run through Seeks. It's 0:12:19.920 --> 0:12:24.199 one one multiverse, sorry, one metaverse. Their their future milestones 0:12:24.240 --> 0:12:28.480 are quote a VR Space Academy. They do not do 0:12:28.520 --> 0:12:32.640 not say what that means m keek studios again kind 0:12:32.640 --> 0:12:35.240 of unclear. I'm guessing like original content. And then the 0:12:35.320 --> 0:12:38.679 last one is a blockchain metaverse alliance. Those are their 0:12:38.720 --> 0:12:42.280 those are their three big future milestones. After they get there, 0:12:42.600 --> 0:12:48.439 there what was that last one blockchain metaverse alliance. I mean, 0:12:49.080 --> 0:12:50.800 this was like in the Facebook thing, to write the 0:12:50.840 --> 0:12:52.520 idea that we're going to integrate in f t S. 0:12:52.520 --> 0:12:55.000 But it was also clearly just like they tossed that 0:12:55.080 --> 0:12:57.000 in there on the Facebook one, there was no evidence 0:12:57.040 --> 0:13:00.160 they thought seriously about n f t S or blockchain. 0:13:00.280 --> 0:13:03.280 It was just had gotten big while they were preparing 0:13:03.320 --> 0:13:06.720 the things, so they tossed them in there. Um. I 0:13:06.720 --> 0:13:08.760 I get the idea, right, Like the thing that they 0:13:08.840 --> 0:13:11.200 keep pitching with this is that you'll be able to 0:13:11.800 --> 0:13:14.160 have an item in one game that is yours, the 0:13:14.200 --> 0:13:16.360 company doesn't own it, you can take it to other games, 0:13:16.360 --> 0:13:19.000 which anyone who makes games will tell you was fucking nonsense. 0:13:19.400 --> 0:13:22.560 It's something like that might be vaguely possible in a 0:13:22.640 --> 0:13:25.720 metaverse where everything was forced to use the same engine, 0:13:26.240 --> 0:13:29.840 um and all, everyone was also forced to abide by 0:13:29.880 --> 0:13:33.160 a bunch of strict rules by Facebook. Um that also, 0:13:33.240 --> 0:13:38.080 that's probably violating antitrust laws. Um and also it seems 0:13:38.080 --> 0:13:41.559 like a ridiculously Sisiphisian task with no real benefit. I 0:13:41.559 --> 0:13:43.800 don't think anyone's going to do it, but I'm guessing 0:13:43.840 --> 0:13:46.000 that's what they're referring to when they want to jam 0:13:46.080 --> 0:13:48.719 the blockchain up in the fucking metaverse, Like what else 0:13:48.760 --> 0:13:51.880 could it plain? The blockchain metaverse alliance, all of the 0:13:51.880 --> 0:13:54.560 blockchains the metaverse is gonna align into. Yeah, like they 0:13:54.559 --> 0:13:57.240 don't want to put all of the metaverse wear this 0:13:57.320 --> 0:14:01.560 shirt in the metaverse. So, just like the real world, 0:14:04.240 --> 0:14:06.600 the freedom, the freedom of the internet catch you feel. 0:14:06.600 --> 0:14:09.600 It's the ever expanding possibilities. I do love because they 0:14:09.679 --> 0:14:12.080 keep talking about within the context of metaverse games like 0:14:12.400 --> 0:14:14.800 you'll get to unlock a character that's just yours and 0:14:14.840 --> 0:14:17.200 nobody else can play it, and they'll have special abilities 0:14:17.240 --> 0:14:19.200 that means he wins all the time. It's like, why 0:14:19.200 --> 0:14:22.640 would people play that game? I think it was Business 0:14:22.640 --> 0:14:25.680 Insiders someone's article talking about how neat it would be 0:14:25.720 --> 0:14:27.720 for games to work this way, and like, think of 0:14:27.720 --> 0:14:29.680 all the money you'd make people wanting to watch your 0:14:29.760 --> 0:14:32.640 character wins. People don't want to just like watch a 0:14:32.680 --> 0:14:36.760 guy who's structurally unable to lose because he he bought 0:14:36.840 --> 0:14:40.160 the right character in a racing game win every race. 0:14:40.320 --> 0:14:43.160 That's not no one's going to pay to watch that. 0:14:43.280 --> 0:14:49.560 Do you understand what people watch races for? Like anyway, 0:14:49.960 --> 0:14:53.280 let's hear from our good friends at our products and 0:14:53.320 --> 0:14:57.560 services before we come back and talk more about seek coins. 0:14:57.600 --> 0:15:10.600 I guess I don't know sa M all right, we 0:15:10.680 --> 0:15:15.480 are back. So sea coins virtual reality spaces run on 0:15:15.600 --> 0:15:20.640 smart contracts through the through the Bayans smart chain and 0:15:20.680 --> 0:15:25.200 there they're they're run the run through the Ethereum blockchain. UM. 0:15:25.240 --> 0:15:32.240 So the the there's about seven and seven four millions 0:15:32.240 --> 0:15:36.280 seek coins and supply. The maximum supply capacity is capped 0:15:36.280 --> 0:15:41.040 at one billion coins. Uh. Sea coins peaked at one 0:15:41.280 --> 0:15:44.320 one dollar and sixteen cents a year ago after launching 0:15:44.320 --> 0:15:47.400 it and around four cents um. They're currently being traded 0:15:47.440 --> 0:15:50.640 for around sixty cents. So that's that's what actual sea 0:15:50.640 --> 0:15:52.960 coins doing. Like like like people do use this, just 0:15:52.960 --> 0:15:56.680 not many people like they They do have these contracts 0:15:56.720 --> 0:16:00.560 with with with Universal Music UM. But for this H 0:16:00.560 --> 0:16:03.080 and M thing, I I never heard of seek coins. 0:16:03.560 --> 0:16:07.000 Um So, two days after the rumors began circulating that 0:16:07.160 --> 0:16:09.880 H and M was, you know, partnering with seek, H 0:16:09.880 --> 0:16:13.240 and M said nope, we did not, we are We're 0:16:13.280 --> 0:16:15.360 not doing this, but they did not close the door 0:16:15.400 --> 0:16:18.200 in future possibilities. They said, uh, we we we like 0:16:18.240 --> 0:16:19.840 to we'd like to confirm that H and M is 0:16:19.880 --> 0:16:22.520 not is not opening a store in the metaverse at 0:16:22.560 --> 0:16:25.880 this time. We're also not collaborating with Seek. So the 0:16:25.880 --> 0:16:29.400 official Twitter account for Seek subsequently clarified later on that 0:16:29.480 --> 0:16:32.040 the store that they were doing was just a concept 0:16:32.080 --> 0:16:34.200 that was presented to H and M and not a 0:16:34.600 --> 0:16:38.640 not a launching virtual store yet. Um, but they do 0:16:38.840 --> 0:16:40.680 they do say that they're in discussions with H and 0:16:40.800 --> 0:16:42.600 M to make this a reality, but it's not a 0:16:42.640 --> 0:16:46.360 reality as of now. So this this kind of begs 0:16:46.360 --> 0:16:50.040 the question, like, what about a three D digital space 0:16:50.640 --> 0:16:53.880 is superior to a two D digital space for simple 0:16:53.920 --> 0:16:56.920 tasks like shopping online. So once you start, you know, 0:16:57.000 --> 0:17:01.040 unfolding questions like this about the Internet metaverse a r VR, 0:17:01.560 --> 0:17:04.000 you there are more the conternal sides to this than 0:17:04.000 --> 0:17:07.320 you would have initially estimated. Um. But first off, before 0:17:07.320 --> 0:17:09.520 we kind of have this discussion, we should split this 0:17:09.520 --> 0:17:12.560 into two categories. One for shopping for like real physical 0:17:12.560 --> 0:17:15.600 items that you plan on like receiving in person, and 0:17:15.640 --> 0:17:18.440 then digital items that don't physically exist and are just 0:17:18.440 --> 0:17:22.000 just on your computer and monitor. So obviously, like there's 0:17:22.040 --> 0:17:27.119 no clear advantage in most cases to traversing an isolated 0:17:27.200 --> 0:17:30.439 virtual environment in order to order food as opposed to 0:17:30.440 --> 0:17:34.040 just scrolling through a web page. Um. But once you 0:17:34.200 --> 0:17:38.880 expand out of the confines of VRS sensory deprivation three 0:17:39.160 --> 0:17:42.320 three D technology in a r SO augmented reality does 0:17:42.359 --> 0:17:45.080 actually have some USEUL prospects, including some that are already 0:17:45.119 --> 0:17:49.000 in use. Um. Amazon and Ikea, for example, have options 0:17:49.000 --> 0:17:51.920 on their perspective websites and apps that can like project 0:17:52.000 --> 0:17:54.920 furniture options into your living space, so you can that 0:17:55.840 --> 0:17:58.919 has some future I think, yeah, yeah, so this is 0:17:58.920 --> 0:18:01.159 currently this is being done on your phone screen, but 0:18:01.320 --> 0:18:04.200 in a R glasses application of this actually serve its 0:18:04.200 --> 0:18:07.400 purpose quite well, something that people would want. Yeah. Yeah, 0:18:07.440 --> 0:18:10.440 the phone screen version is pretty meatdiocre. And these are 0:18:11.119 --> 0:18:13.720 And that's kind of the thing the place where at 0:18:13.840 --> 0:18:16.440 I we make fun of this stuff a lot because 0:18:16.440 --> 0:18:19.080 most of its nonsense. There are there are really there's 0:18:19.119 --> 0:18:21.040 a lot of potential in some of these ideas, but 0:18:21.080 --> 0:18:24.000 there's their potential for like and the same level that 0:18:24.040 --> 0:18:26.120 the air fryer has potential where it's like a thing 0:18:26.200 --> 0:18:28.680 a bunch of people will buy, but it's not. None 0:18:28.680 --> 0:18:31.520 of this yet is stuff that's going to completely change, Like, yeah, 0:18:31.520 --> 0:18:33.560 you might get a few million people to to get 0:18:33.600 --> 0:18:36.480 these glasses and or this app made these glasses for 0:18:36.520 --> 0:18:38.800 a couple of reasons. But who would use this this 0:18:38.840 --> 0:18:41.199 app to like help plan out how they're setting up 0:18:41.200 --> 0:18:42.880 their houses. You might get a few million people who 0:18:42.920 --> 0:18:45.120 do that. It's not going to be like an iPod 0:18:45.440 --> 0:18:49.000 or an iPhone or or like Facebook that no one's 0:18:49.040 --> 0:18:51.640 had figured that out yet. There's there's some neat products 0:18:51.640 --> 0:18:53.480 that are going to be valuable, but we're still on 0:18:53.520 --> 0:18:57.480 the stage where nobody's under nobody's figured out fundamentally what 0:18:57.600 --> 0:19:01.080 people want from this as opposed through like tiny specific 0:19:01.160 --> 0:19:05.119 needs in the same way that like there was a 0:19:05.200 --> 0:19:08.320 number of futurists who quite add accurately figured out with 0:19:08.359 --> 0:19:10.800 a smartphone, like, oh, people want a thing that will 0:19:10.800 --> 0:19:14.120 give them access to all of the knowledge and ideas 0:19:14.119 --> 0:19:16.400 in the world and also let them yell at anybody 0:19:16.440 --> 0:19:18.679 anytime they want. Like, that's something that is going to 0:19:18.720 --> 0:19:21.240 be incredibly successful, and it has and it's changed the 0:19:21.359 --> 0:19:24.000 entire world. Zuckerberger was like, people want to be able 0:19:24.040 --> 0:19:27.959 to be racist faster, and by god, we wanted it, 0:19:28.040 --> 0:19:31.240 and and that was huge. Um, I don't like these 0:19:31.280 --> 0:19:34.080 are it's a good idea, like Yeah, let people scope 0:19:34.080 --> 0:19:35.720 out how their room is going to look when they're 0:19:35.720 --> 0:19:38.159 shopping or whatever through a r But we haven't yet 0:19:38.240 --> 0:19:41.280 hit that this is going to change the world, because 0:19:41.560 --> 0:19:45.680 being slightly better at using Ikea will not change the world. Yeah, 0:19:45.720 --> 0:19:49.280 I think as an avid air fryer hater, I do 0:19:49.359 --> 0:19:54.800 think comparing metaverse to the air fryer is actually which 0:19:54.880 --> 0:19:58.520 I love to say to Garrison. I know Garrison hates 0:19:58.800 --> 0:20:00.679 it when I use the air fryer. I love my 0:20:00.760 --> 0:20:05.600 air fire mhm anti air frier action is my new tattoo. 0:20:06.000 --> 0:20:09.160 They screech like the person at the end of Invasion 0:20:09.240 --> 0:20:16.040 of the Body. They do. But my goodness, do they 0:20:16.080 --> 0:20:23.800 cook my food faster frate with the air Wow? Almost 0:20:23.840 --> 0:20:30.960 like it's impossible anyway. UM Mutual Mobiles digital marketing shategists 0:20:31.720 --> 0:20:35.360 talked with Vice after the Walrut video went viral, and 0:20:35.400 --> 0:20:37.560 he explained that like the demo was made to show 0:20:37.560 --> 0:20:40.600 the potential of virtual reality and shopping experiences that they 0:20:40.600 --> 0:20:43.600 can have for you know, different people, UM, including its 0:20:43.640 --> 0:20:46.520 ability to connect like elderly people or people with disabilities 0:20:46.560 --> 0:20:48.920 to a shopping experience from the comfort of their own home, 0:20:49.240 --> 0:20:52.040 something that he thinks might even be you know, attractive 0:20:52.080 --> 0:20:55.040 to people who have been through several rounds of COVID quarantine. 0:20:55.400 --> 0:21:00.560 And I can kind of understand this last argument. During 0:21:00.640 --> 0:21:04.439 early quarantine, I definitely used my VR headset more often 0:21:04.480 --> 0:21:08.399 than I had before. Um And with our alienated capitalist world, 0:21:08.440 --> 0:21:10.600 I can see the use of walking around a digital 0:21:10.640 --> 0:21:13.160 store if you're stuck at home, um, due to something 0:21:13.200 --> 0:21:14.560 like a plague, or if you know, if you have 0:21:14.600 --> 0:21:16.600 a physical or mental reason that makes you know, going 0:21:16.600 --> 0:21:20.480 to a story difficult, because but like it's yes, this 0:21:20.480 --> 0:21:24.240 this can help that, but also this is always it's 0:21:24.359 --> 0:21:26.120 very religed on how these types of stores are set 0:21:26.160 --> 0:21:28.240 up and how these stories like affect your brain. It's 0:21:28.240 --> 0:21:30.360 like a big part of going to the grocery store 0:21:30.440 --> 0:21:32.359 what it's designed to do. Let's make it so that 0:21:32.359 --> 0:21:34.720 we're not just following a shopping list. There's like a 0:21:34.800 --> 0:21:38.240 structured joy of discovery. Everything about the design to the 0:21:38.280 --> 0:21:40.520 store is to get you to buy things you didn't 0:21:40.560 --> 0:21:43.359 think you needed before you walked in. And we're trained 0:21:43.400 --> 0:21:46.880 from birth to like to find this process pleasurable. So 0:21:47.000 --> 0:21:49.560 in that way, walking around a VR like wal Mart 0:21:49.680 --> 0:21:51.800 or H and M might actually make some people happy. 0:21:52.119 --> 0:21:54.760 Despite that being sad and dystopian if you stop and 0:21:54.840 --> 0:21:57.080 think about it, right, like, because that's that's actually like 0:21:57.880 --> 0:22:00.320 it's a it's a very capitalist thing. But it does 0:22:00.400 --> 0:22:02.280 make us happy because that's that's what we've been trained 0:22:02.320 --> 0:22:06.320 to do since we're babies. So that there's there is 0:22:06.359 --> 0:22:07.880 that side of it for in terms of like, yeah, 0:22:07.920 --> 0:22:09.760 I can see if I really don't want to leave 0:22:09.800 --> 0:22:11.359 the house, but I want to get the experience of 0:22:11.359 --> 0:22:14.679 walking through a place, maybe I will walk through a 0:22:14.720 --> 0:22:17.760 target to get groceries. I don't know as some people 0:22:17.840 --> 0:22:20.600 maybe it might do that, but otherwise, you know, it's 0:22:20.680 --> 0:22:23.359