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Speaker 1: Hi, I am Rashawn McDonald, our host the weekly money

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Speaker 1: Making Conversation Masterclass show. The interviews and information that this

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Speaker 1: show provides off of everyone, It's time to stop reading

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Speaker 1: other people's success stories and start living your own. If

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Speaker 1: you want to be a guest on my show, please

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Speaker 1: visit our website, Moneymakingconversations dot com and click to be

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Speaker 1: a guest button. My guests helped CEOs, retired athletes, entertainers,

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Speaker 1: and executive leaders increase their top line revenue. You hear

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Speaker 1: what I'm saying this money Making Conversations that include brand strategy,

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Speaker 1: public relations, book deals, social media, and brand design. He's

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Speaker 1: been invited to small business forums at the White House

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Speaker 1: and is considered to be an expert on CEO and

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Speaker 1: executive branding. Please welcome to Money Making Conversation Masterclass. Raul Davis.

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Speaker 1: How you doing, mister Davis?

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Speaker 2: I am great. I'm excited to be here. Thank you

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Speaker 2: so much.

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Speaker 1: Thank you. You know I've been fortunate in my life to

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Speaker 1: represent a lot of high profile, high profile talent like

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Speaker 1: Steve Harvey currently Sherry Shepherd, the talk show host and

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Speaker 1: ESPN Steven A. Smith your company. Give us a little

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Speaker 1: background about you before we start as well as the

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Speaker 1: company that you are a partner of.

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Speaker 2: Yeah, I mean, so who I am today is and

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Speaker 2: who I've always been. I barely got into college with

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Speaker 2: a one point nine GPA. Getting in there arrested for

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Speaker 2: some stuff after my mom passed away took it hard.

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Speaker 2: My dad told me get a three point oher your

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Speaker 2: freshman year. You won't have a year two. So I

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Speaker 2: magically got a three point oh. By the time I

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Speaker 2: was a senior, I had booked a KRS one for

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Speaker 2: a speaking engagement at our school, and afterwards I said

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Speaker 2: to the bureau, we work with someone who I think

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Speaker 2: you might know, Norma Hollis. I said, I love what

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Speaker 2: you all do, would love to work with you. Can

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Speaker 2: I have an internship? They said no. I said, give

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Speaker 2: me one anyway, So I started booking speakers across the country,

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Speaker 2: would fly everywhere and get that done. After a couple

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Speaker 2: of years of that, two of the client's approached me.

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Speaker 2: One was New York Times bestseller Omar Tyree said, hey,

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Speaker 2: would love to work with you. Why once you start

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Speaker 2: your own company, will become your first two clients. So

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Speaker 2: that's how a Sundate got started. In two thousand and

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Speaker 2: four in speaker management. Took us a couple of years

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Speaker 2: to figure out personal branding is what increase those speaking engagements.

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Speaker 2: And then over time we started shifting to CEOs and

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Speaker 2: wanted to niche to business better and that's how we've

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Speaker 2: been focused on CEO branding the last fifteen of those

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Speaker 2: twenty years.

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Speaker 1: Two questions from your information you just gave me role

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Speaker 1: what makes a good speaker?

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Speaker 2: Yeah, I think what makes a good speaker is empathy

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Speaker 2: because like being able to understand what your audience needs

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Speaker 2: to hear, what will be valuable of them instead of

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Speaker 2: just thinking about what you want to focus on, is

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Speaker 2: really the beginning of a process. And I think the

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Speaker 2: thing that matters the most. And then someone who understands

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Speaker 2: the rules of public speaking, which is that people are

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Speaker 2: only going to remember two or three things that you said, right,

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Speaker 2: So if you craft your speech in a way knowing that,

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Speaker 2: then you end up having the highest level of impact

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Speaker 2: on them.

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Speaker 1: So it's not about length, it's about content.

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Speaker 2: Correct.

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Speaker 1: Okay, Cool? Now with that being said, I'm always approached

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Speaker 1: about people who want to be motivational speakers, people want

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Speaker 1: to get into business. Can you lend me some advice

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Speaker 1: to give to the people, or you may have a

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Speaker 1: website that you can direct them to if you're looking

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Speaker 1: for up and coming talent, or you only look for

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Speaker 1: established talent.

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Speaker 2: Yeah, I mean so for us, we're normally at this

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Speaker 2: stage of a business looking for speaking as a part

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Speaker 2: of the equation towards branding. So you're a CEO, you're

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Speaker 2: an executive, you're an entrepreneur who understands speaking is one

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Speaker 2: of the ways to get out there and grow your business.

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Speaker 2: So I'd like to say, we don't deal with one

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Speaker 2: trick ponies. Right, If you're only looking at speaking, it's

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Speaker 2: purely a revenue source and you're not already established, you've

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Speaker 2: got a long road, right, right, So I always recommend

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Speaker 2: think about how do you build a brand out completely

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Speaker 2: that you could speak somewhere for free even and it's

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Speaker 2: still lead to ten thousand to seventy thousand in revenue

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Speaker 2: for you because of what happens in that room.

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Speaker 1: After he was really great. You say that because I

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Speaker 1: always tell people I started my career out as a

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Speaker 1: stand up comment and you know, just hitting the clothes,

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Speaker 1: trying to be funny. How nobody paid me. But that

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Speaker 1: was the start of how I built my brain. That's

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Speaker 1: how I built my reputation. And a lot of people

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Speaker 1: always want to start the conversation out with how much

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Speaker 1: I'm getting paid, And it's really not all about getting paid.

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Speaker 1: It's about the relationships and the moment. Correct tell my audience,

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Speaker 1: please it is.

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Speaker 2: I mean, like, I think that we've just gotten so

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Speaker 2: much into the microwave society, right, and like social and

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Speaker 2: stuff doesn't help. Everything has to be instantaneous. But to

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Speaker 2: your point, it's about building relationships, having a long term

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Speaker 2: vision and realizing it is a step by step process,

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Speaker 2: and being able to shift your mindset right. Even I

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Speaker 2: remember I was sitting down with Less Brown one time

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Speaker 2: and he was just an honorarium speaker, and he told

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Speaker 2: told me about a time where someone said to him,

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Speaker 2: you know, I want you to speak with T. Harvecker

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Speaker 2: and all these other guys. And he was like, how

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Speaker 2: much of getting paid? And he said, look, if you

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Speaker 2: don't make your normal twenty five thousand, they'll pay it

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Speaker 2: out of pocket. So he goes there, he got his

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Speaker 2: you know, stack of CDs he's going to sell so

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Speaker 2: these a few years ago obviously, and he said to him,

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Speaker 2: you can't sell that, and he's like, what do you mean,

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Speaker 2: how do I make money? Then they helped him create

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Speaker 2: a package real time. He ends up doing six figures

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Speaker 2: at the event, right, right, which is much better than

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Speaker 2: getting twenty five thousand dollars for a honorarium. So you

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Speaker 2: have to be willing to break your typical mindset and

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Speaker 2: explore what the possibilities are.

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Speaker 1: Right. So basically this is creating a multi level of

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Speaker 1: income model. If you're a CEO person, a reputable position

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Speaker 1: can come to you. How does one reach out to

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Speaker 1: your old Davis. Let's let's get to the nuts and

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Speaker 1: boats of finding you in the process of creating a

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Speaker 1: relationship with you.

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Speaker 2: Yeah, and you know, our premise as a company is

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Speaker 2: that business isn't just B two B or B two C,

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Speaker 2: but a's HDH human to humans. How do you develop

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Speaker 2: an emotional connection for a brand? Because we all have

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Speaker 2: two choices. Either you get branded or you get labeled.

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Speaker 2: So you're going to let the brand just happen to you,

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Speaker 2: or you're going to design it. So people can reach

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Speaker 2: out to me on LinkedIn Rold Davis. Also our website

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Speaker 2: Ascendent Group Branding dot com and finally I'm on Instagram

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Speaker 2: Rold Davis brand. So that's how to reach out to

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Speaker 2: this and get the conversation going.

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Speaker 1: You know, you know you're such a great guy because

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Speaker 1: I could wait to talk to you because people talk

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Speaker 1: to me about speaking engagement, they talk to me about

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Speaker 1: book deals, they talk to me about branding, and that's

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Speaker 1: the heart of your brand and what you do.

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Speaker 2: Correct correct, Yeah, it's basically how do you take a

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Speaker 2: CEO and think about it like this Nascar? All the

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Speaker 2: cars are high performing, all of them have millions of

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Speaker 2: dollars put into them, They all have great pit crews.

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Speaker 2: What's the difference the driver, right, and you are the

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Speaker 2: driver for your business. You are of a chief storyteller.

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Speaker 2: So being able to tell that in the media as

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Speaker 2: a thought leader, through speaking engagements, through a book deal,

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Speaker 2: through your social presence, it helps you really kind of

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Speaker 2: demonstrate the people that you care about what you're saying,

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Speaker 2: and that's what people matter the most about. Right. The

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Speaker 2: whole idea about CEO branding has increased in popularity significantly

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Speaker 2: over the last fifteen years because people want authenticity. If

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Speaker 2: it seems like you live and breathe your business, that's

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Speaker 2: what people want.

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Speaker 1: Now, let me ask you that there's a balance here roul,

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Speaker 1: you know, like popularity versus what your company actually does.

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Speaker 1: You know, you've been hired as a CEO and you

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Speaker 1: gain fame for and it starts drifting away from actually

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Speaker 1: what you do based on what they hired you to

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Speaker 1: perform as a CEO. How do you balance that? And

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Speaker 1: as people who are listening, they can gather some additional

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Speaker 1: thought as to how you handle management when people come

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Speaker 1: on board with you.

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Speaker 2: Yeah, so, I mean so for it's not about being

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Speaker 2: a celebrity. If that happens, great, but it's really about

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Speaker 2: it's not about ego, it's about effectiveness. It happens to

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Speaker 2: be the case that if you connect with people better,

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Speaker 2: we're going to want to do more with your business. Right,

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Speaker 2: And I always think of it in terms of institutionalizing

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Speaker 2: this idea of CEO and executive branding. So if you

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Speaker 2: have a CEO leave a business, or if you have

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Speaker 2: a chief marketing officer leave the business, you take the

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Speaker 2: next person and you do the same approach because you're

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Speaker 2: humanizing your business. That's what it's about. That's the reason

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Speaker 2: you're doing it. You're not doing it to puff yourself up.

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Speaker 2: It happens to be the case that if you believe

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Speaker 2: in your service, you believe in your product, then you

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Speaker 2: should want people to know about it, because if they don't,

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Speaker 2: you're doing them a disservice because they're spending money with

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Speaker 2: your competitor who doesn't care as much. So it's your

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Speaker 2: responsibility to do everything you can within reason to get

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Speaker 2: visibility so that you are serving in the marketplace.

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Speaker 1: I'm talking to Robuel Davis. He helped CEOs, retired athletes, entertainers,

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Speaker 1: executive leaders to increase the top line revenue. In the words,

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Speaker 1: he is a walking, talking money making conversation. Now, you

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Speaker 1: have a friend of mine down in Atlanta, Georgia. Before

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Speaker 1: we go down the air, you talked about assisting her

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Speaker 1: and getting a book deal. How did that process work?

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Speaker 1: Not having to reveal her name? You can't reveal her

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Speaker 1: name uncomfortable on this show. But like I said, that's

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Speaker 1: the relationship you guys created. How does she approach you

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Speaker 1: and how did you wind up saying this is the

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Speaker 1: direction we can go and getting a book deal for you?

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Speaker 2: Yeah? You know, we met at a National Urban League

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Speaker 2: conference and she was one of those people that was

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Speaker 2: very reticent about putting herself out there. She had been

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Speaker 2: behind the scenes for so long, right, And we just

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Speaker 2: had that conversation about you have a mission, you have

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Speaker 2: a purpose in life, So communicating that to more people

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Speaker 2: helps them get it. So one of the ways to

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Speaker 2: do that was through a book. And you know, the

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Speaker 2: book basically is about how do you spend time on

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Speaker 2: the right things and not just your career? How do

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Speaker 2: you think bigger?

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Speaker 1: Right?

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Speaker 2: How do you balance your life? And it's done a

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Speaker 2: lot of people, a lot of good.

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Speaker 1: Right.

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Speaker 2: You now have many people who are high performers. They

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Speaker 2: now are spending a more balanced life as opposed to

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Speaker 2: just purely thinking about for career. They're spending more family time.

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Speaker 2: And that's where the world's having anyway.

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Speaker 1: Right.

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Speaker 2: You think about Arianna Huffington, You think about all these

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Speaker 2: people talking about balance. We get so inundated with things.

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Speaker 2: We barely have time to think, barely have time to

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Speaker 2: care about to spend time with the people we care about.

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Speaker 2: And the only way you do it is if you

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Speaker 2: learn to prioritize that the two biggest reflections of who

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Speaker 2: I can tell a person is is how they spend

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Speaker 2: their budget and how they spend their time, right, And

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Speaker 2: those are decisions that you get to drive as an individual.

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Speaker 1: Now, I've been fortunate to work with two best sellers.

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Speaker 1: Steve Hall's book Act Like a Lady, Think Like a Man.

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Speaker 1: That was all they in the national bestseller yes, and

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Speaker 1: then Steven A's recent book Straight Shooter, which became a

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Speaker 1: New York Times bestseller. And it was always about the content.

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Speaker 1: And you know, when you get to a lot of

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Speaker 1: people are doing books through Amazon, not saying nothing negative,

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Speaker 1: They're self publishing. What are your talk what are your

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Speaker 1: takes on? People come in and some people call pamphlets book.

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Speaker 1: I call them pamples. I go, I mean were you know?

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Speaker 1: But they consider that book what is and people are

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Speaker 1: listening that your company values as enough content that can

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Speaker 1: create a book that will resonate with people that want

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Speaker 1: to buy it.

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Speaker 2: Yeah.

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Speaker 1: I mean.

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Speaker 2: And let's also talk about where the book marketplace is.

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Speaker 2: One hundred thousand books used to be put out a year.

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Speaker 2: Now it's in the millions, right because of self publishing,

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Speaker 2: So about ninety seven percent of books sell less than

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Speaker 2: five hundred copies. So having a book and of itself

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Speaker 2: is no longer an accomplishment. I think the highest level

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Speaker 2: you can get is to a traditional publishing deal, right

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Speaker 2: because it's said that someone with third party validation believes

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Speaker 2: nothing what you're saying, that they wanted to put it out.

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Speaker 2: Then you have your fallback of hybrid publishers which have

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Speaker 2: some elements, or traditional publishing, but you put a little

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Speaker 2: skin in the game. Right. I prefer I ever those

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Speaker 2: two options to self publishing because at this point, self

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Speaker 2: publishing takes twenty minutes on Amazon, right, So it's just

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Speaker 2: not as highly valued. Some people need to start that way.

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Speaker 2: I've had clients start that way and we elevated them higher.

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Speaker 2: But I don't think people should just look at that

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Speaker 2: as a pure end in itself. In terms of the

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Speaker 2: connection with the book. You have to look at it

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Speaker 2: like this. If someone's going to spend one hundred and

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Speaker 2: fifty to three hundred pages with you, I mean, that

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Speaker 2: is a lot of time to really build a very

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Speaker 2: deep connection, right. And so it is one of the

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Speaker 2: most powerful marketing tools there is. We worked with one

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Speaker 2: of the oldest and largest training companies in the world,

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Speaker 2: and we went on LinkedIn and would just connect him

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Speaker 2: to a chief human resource officer, chief leadership officers, vps

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Speaker 2: of learning sales officers and basically offer a free copy

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Speaker 2: of the book to them, and in exchange for sending

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Speaker 2: out a twenty five dollars copy of a book, he

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Speaker 2: ended up getting speaking engagements deals for his company, Consulting Opportunities.

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Speaker 2: So to send out seven hundred dollars worth of product

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Speaker 2: and for it to lead to about seven figures in revenue,

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Speaker 2: it's a good deal.

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Speaker 3: Please don't go anywhere. We'll be right back with more

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Speaker 3: Money Making Conversations Masterclass. Welcome back to the Money Making

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Speaker 3: Conversations Masterclass, hosted by Rashan McDonald.

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Speaker 1: Well. I really like the way you talked about because

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Speaker 1: this is all about relationships, partnerships and connections. Now, what

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Speaker 1: is something to dos and don't of branding? I think

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Speaker 1: people really need to hear that because everybody wants to

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Speaker 1: get out there and have the million dollar I'm excuse

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Speaker 1: you the million followers or the two million followers, because

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Speaker 1: they get caught up in the numbers and not the

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Speaker 1: engagement and who's actually following you? So, what are the

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Speaker 1: dudes that don't a branding?

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Speaker 2: On?

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Speaker 1: Branding first, and then we're going to walk over to

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Speaker 1: social media.

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Speaker 2: Okay, yeah, absolutely, So the number one rule of branding

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Speaker 2: is to understand where the marketplace is which is a

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Speaker 2: very divided for attention. So you have eight seconds to

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Speaker 2: earn thirty seconds of attention, and then after the thirty seconds,

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Speaker 2: maybe you get to sixty to eighty and then once

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Speaker 2: you've crossed that bridge, now you've got someone who's really engaged. Right,

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Speaker 2: So you have to understand that, like whether it is

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Speaker 2: a headline for a media article, the headline for your website,

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Speaker 2: whatever it is, it has to be strong and communicate

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Speaker 2: value out of the gate what is in it for them? Again,

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Speaker 2: not what you want to communicate, but what's in it

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Speaker 2: for them? And then tied to that is your photo right,

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Speaker 2: like nobody should be using you know, even though iPhone's great,

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Speaker 2: like iPhone image of yourself than putting that online that

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Speaker 2: is insufficient. You need to have a professional photo shoot

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Speaker 2: because it demonstrates that you are investing in your brand, right,

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Speaker 2: and if you are willing to invest in yourself, then

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Speaker 2: other people will be more likely to be. If you're

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Speaker 2: just taking a a you know shot with your phone

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Speaker 2: and it kind of looks like you did that, it's

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Speaker 2: not polished and it's not sending the right message about

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Speaker 2: how you're seeing yourself. And then so why should people

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Speaker 2: add any more value than you are to your own self. Right,

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Speaker 2: In terms of social I think the most important thing

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Speaker 2: that people to do is to understand me idea of testing,

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Speaker 2: Like you have to be a savant these days to

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Speaker 2: just launch into social and nail it out of the gate, right,

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Speaker 2: So you know, doing things like just buying ads on

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Speaker 2: Instagram and Facebook and TikTok to basically see what of

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Speaker 2: your content is performing the best with audience and having

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Speaker 2: those analytics helps you shape it in a way that

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Speaker 2: is meaningful. And to not think about like social media

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Speaker 2: some arbitrary task that you're doing, but to actually care

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Speaker 2: about it.

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Speaker 1: Right.

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Speaker 2: So I would rather have someone just focus on LinkedIn

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Speaker 2: or just focus on Instagram than to be in six

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Speaker 2: social platforms posting the same thing and looking at it

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Speaker 2: as a chore.

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Speaker 1: Right.

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Speaker 2: If you look at it as a chore and it

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Speaker 2: carries across that way, nobody's going to care about what

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Speaker 2: you're saying.

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Speaker 1: Yeah, not one hundred percent degree. Like I have an

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Speaker 1: excount slash Twitter. It's like maybe twelve thousand follows. I

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Speaker 1: don't feel comfortable on Twitter or X. I feel comfortable

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Speaker 1: on Facebook, I feel comfortable on Instagram. I feel comfortable

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Speaker 1: on LinkedIn. I also have a TikTok account, So you're right,

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Speaker 1: go where you're comfortable. You don't have to have all

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Speaker 1: the platforms. Now, each platform reaches a certain audience. Tell

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Speaker 1: my audience in your mind, what you're trying to achieve

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Speaker 1: when you go to platform you're trying to reach when

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Speaker 1: you go to TikTok, when you go to Instagram, and

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Speaker 1: when you go to LinkedIn. Yeah.

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Speaker 2: Yeah, So with Facebook, this is still the platform where

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Speaker 2: if you have an audience that's between thirty to sixty five,

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Speaker 2: that's where you're going to sell your most products still, right,

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Speaker 2: So if you have something that's thirty nine dollars up

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Speaker 2: to five hundred dollars that you're trying to sell, the

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Speaker 2: Facebook analytics for boosting tools, what you can learn from them,

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Speaker 2: how they make the adjustments, it's still the place to be.

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Speaker 2: Instagram skews a little bit younger, right, so it's going

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Speaker 2: to get you probably about twenty five to forty. And

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Speaker 2: then TikTok is the one place where you can still

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Speaker 2: get great organic engagement, right, So, yes, you should use

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Speaker 2: to boosting tools, but you can still get organic engagement

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Speaker 2: on TikTok. And then obviously skews much younger in general,

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Speaker 2: or it skews to people who have very niche inches interest, right,

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Speaker 2: so you know cat owners and all that sort of stuff.

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Speaker 2: You know, all that's going to do very well there.

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Speaker 2: LinkedIn is your B to B or it's for what

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Speaker 2: I call ecosystem building. Right. So a lot of times

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Speaker 2: you're not selling directly to the person you're communicating with,

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Speaker 2: but they might be the head of an organization that

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Speaker 2: has access to the marketplace you want to be in. Right,

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Speaker 2: so you build a lot of strategic partnerships, a lot

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Speaker 2: of highly leverageable relationships on LinkedIn. And then I know

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Speaker 2: you don't love X, but the one value of X

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Speaker 2: is if you're trying to be in the conversation right

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Speaker 2: now that's going on about something culture related, you can

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Speaker 2: follow the trends and engage from that perspective. For instance,

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Speaker 2: if you're in sports Live tweeting on X about what's

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Speaker 2: going on in a football game, the basketball game, that's

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Speaker 2: very useful.

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Speaker 1: Nothing negative about X. I'm just letting everybody know, go

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Speaker 1: where you're comfortable, absolutely, go where is easy. Like you

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Speaker 1: said earlier, if it feels like a job, you're not

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Speaker 1: going to do it.

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Speaker 2: All, you're correct.

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Speaker 1: So whenever I get to I go, man, what are

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Speaker 1: they doing over here? I don't know what's going on

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Speaker 1: over here? So I just I just I just don't

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Speaker 1: do it. I have my staff person to do it,

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Speaker 1: and it's easy. Now retired athletes. I get approached a

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Speaker 1: lot about retired athletes who want to get into the

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Speaker 1: speaking game. Who because you mentioned CEOs and CEOs have

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Speaker 1: a cache and retired athletes are current athletes have a cache.

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Speaker 1: How do you decipher and how do you build that

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Speaker 1: brand relationship with an active athlete and a retired athlete.

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Speaker 2: Yeah, we tend to lean towards people that are towards

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Speaker 2: the end of her career or have recently, you know,

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Speaker 2: come to the end of her career, because you know

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Speaker 2: a lot of these guys, I me, these ladies, they

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Speaker 2: got a lot of life left right after they finished playing.

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Speaker 2: And it's strains that we're already retired on one thing.

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Speaker 2: But what they've built is brand equity. Right, So now

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Speaker 2: the question becomes, how do you take that equity and

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Speaker 2: leverage it into something in your what's next? So a

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Speaker 2: lot of times launching a business can be a very

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Speaker 2: strategic way to do that. We had a client previously

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Speaker 2: who was one of the top NBA draft picks. He

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Speaker 2: blew his knee out, unfortunately, but he built a product

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Speaker 2: so good it helped him get back into the NBA right,

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Speaker 2: and then he played for one season just to basically

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Speaker 2: demonstrate that his product was successful. Retired a couple of

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Speaker 2: years earlier than he had to, and we were able

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Speaker 2: to share that story about you know, like, if this

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Speaker 2: products so good it could get him back in the NBA,

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Speaker 2: it could probably help you if you're running injury.

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Speaker 3: Right.

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Speaker 2: So we're able to get a seven figure business going

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Speaker 2: for him by getting him on Fox Business and Sports

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Speaker 2: Illustrated and Forbes in all these places because he had

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Speaker 2: that brand equity and they wanted to know what's doing next.

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Speaker 2: I mean, I think that's the greatest advantage a retired

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Speaker 2: or current athlete has, is that there's a natural audience

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Speaker 2: that knows your name. It's just about figuring out how

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Speaker 2: to structure your brand so that you can end up

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Speaker 2: having them know how to support you.

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Speaker 1: Speaking of Rold Davis, you know, as started in college

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Speaker 1: and booking people to speak, and that's what he's been doing.

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Speaker 1: He's a natural communicator. I find that in this interview,

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Speaker 1: but we all have some we do really well. Rolled.

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Speaker 1: I see PR as one of your skills, I see

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Speaker 1: social media as one of your skills, and I see

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Speaker 1: social CEO branding. Of those three, what do you jump

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Speaker 1: out and say that's me.

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Speaker 2: Yeah, I mean the CEO branding is our lead, right,

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Speaker 2: because it's the easiest thing to differentiate. So branding is

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Speaker 2: a broad category that means nothing to anybody. Right, you

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Speaker 2: could be talking about anything.

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Speaker 1: But it's over, it's so abused.

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Speaker 2: Yeah, yeah, And so CEO branding gives people a sense

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Speaker 2: of something direct action only that we're doing right, And

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Speaker 2: then all the other things are just tools of CEO branding.

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Speaker 2: So PR and social all those are just tools. So

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Speaker 2: we do CEO branding. We're one of the best in

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Speaker 2: the world at it. And then of course we do

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Speaker 2: corporate branding. But that comes naturally from the dialogues we have. Right,

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Speaker 2: So you got to differentiate yourself in a way that's

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Speaker 2: very clear to people, and then you can spiderweb out

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00:22:23,400 --> 00:22:25,720
Speaker 2: the rest. But you've got to have a core thing

439
00:22:26,200 --> 00:22:29,040
Speaker 2: that helps people understand your differentiation. Point.

440
00:22:29,200 --> 00:22:33,920
Speaker 1: Now, personal branding, Okay, people are listening. You know, I'm

441
00:22:33,920 --> 00:22:37,240
Speaker 1: not the CEO. I'm not retired adlet, but I got

442
00:22:37,880 --> 00:22:41,480
Speaker 1: I got the it. No, when it comes to personal branding,

443
00:22:42,600 --> 00:22:45,520
Speaker 1: what are some of the first steps that you recommend

444
00:22:45,560 --> 00:22:49,080
Speaker 1: somebody stepping out there and doing their own thing.

445
00:22:49,480 --> 00:22:53,480
Speaker 2: Yeah, I think knowing what your expertise is and then

446
00:22:53,520 --> 00:22:57,040
Speaker 2: framing that in terms of either like a moniker or

447
00:22:57,119 --> 00:23:00,879
Speaker 2: a tagline. Right, so something that is just clear to

448
00:23:00,920 --> 00:23:05,879
Speaker 2: help people understand, getting really good at articulating that, and

449
00:23:05,920 --> 00:23:10,320
Speaker 2: then understanding who's your audience and what they want to

450
00:23:10,359 --> 00:23:12,919
Speaker 2: hear from you as it ties to that, Right, I

451
00:23:12,920 --> 00:23:15,399
Speaker 2: think those are the foundational steps, and like, if you

452
00:23:15,440 --> 00:23:18,520
Speaker 2: do that part, well, the rest of it starts to

453
00:23:18,560 --> 00:23:20,679
Speaker 2: unlock for you. But the other thing you just have

454
00:23:20,800 --> 00:23:24,280
Speaker 2: to have is strategic patience. You know, we have a

455
00:23:24,320 --> 00:23:29,440
Speaker 2: client right now, she's got two million followers, she's a bestseller,

456
00:23:29,600 --> 00:23:32,720
Speaker 2: she's rocking and rolling. But if you read her book,

457
00:23:33,200 --> 00:23:36,720
Speaker 2: she was doing Instagram Lives at first and would watch

458
00:23:36,760 --> 00:23:41,720
Speaker 2: it go from free viewers to zero and she would

459
00:23:41,760 --> 00:23:43,920
Speaker 2: still finish the Instagram Live.

460
00:23:44,240 --> 00:23:44,520
Speaker 1: Right.

461
00:23:45,160 --> 00:23:50,240
Speaker 2: Like, the ability to have the toughness, the resilience, the

462
00:23:50,320 --> 00:23:53,920
Speaker 2: ability to power through and be so committed that even

463
00:23:53,920 --> 00:23:58,000
Speaker 2: when most obstacles are there you're willing to plow through. Now,

464
00:23:58,040 --> 00:24:00,840
Speaker 2: sometimes in life you're going to get signs that you're

465
00:24:00,880 --> 00:24:02,840
Speaker 2: just doing the wrong thing right, So you have to

466
00:24:02,840 --> 00:24:05,560
Speaker 2: pay attention to the analytics and be able to make

467
00:24:05,600 --> 00:24:08,920
Speaker 2: the pivots. But you ultimately should have a mindset that

468
00:24:09,359 --> 00:24:13,280
Speaker 2: optimists always win, right, So like, if you keep looking forward,

469
00:24:13,720 --> 00:24:15,840
Speaker 2: you will figure your way through it.

470
00:24:16,520 --> 00:24:20,040
Speaker 1: Yeah, And with that being said, comments play a major

471
00:24:20,160 --> 00:24:23,480
Speaker 1: role too, looking at the comments, I know that I'm

472
00:24:23,520 --> 00:24:26,520
Speaker 1: a baker. I cook a lot, and then I didn't

473
00:24:26,520 --> 00:24:31,240
Speaker 1: realize that people were reacting to my baking because of

474
00:24:31,240 --> 00:24:33,840
Speaker 1: what I wore. You know, that got sharp trust. That

475
00:24:33,920 --> 00:24:36,960
Speaker 1: got sharp trust. And then my staff told me, Rashan,

476
00:24:37,000 --> 00:24:39,399
Speaker 1: you know, you get a lot of comments about your

477
00:24:39,960 --> 00:24:42,320
Speaker 1: wardrobe when you're baking. They say they can't believe you

478
00:24:42,359 --> 00:24:45,160
Speaker 1: win a suit or a tie when you're baking a cake.

479
00:24:45,560 --> 00:24:49,720
Speaker 1: And that became my brand style. So I feel that

480
00:24:49,800 --> 00:24:54,399
Speaker 1: people are remissed if they don't follow the voices that

481
00:24:54,480 --> 00:24:58,760
Speaker 1: are consistently saying do this or I like that. Correct role, You're.

482
00:24:58,680 --> 00:25:02,800
Speaker 2: One hundred percent correct, I mean, because like the marketplace

483
00:25:03,320 --> 00:25:06,920
Speaker 2: will give you the clues to where you should head

484
00:25:07,080 --> 00:25:09,959
Speaker 2: next and what you should dial into So being willing

485
00:25:10,040 --> 00:25:15,320
Speaker 2: to listen to them and experiment with those is very important.

486
00:25:15,400 --> 00:25:18,520
Speaker 2: Otherwise it's difficult to achieve a level of success that

487
00:25:18,600 --> 00:25:21,560
Speaker 2: you have and the clients you've worked with have right,

488
00:25:21,600 --> 00:25:24,520
Speaker 2: And some of the clients you've worked with, they've listened, Right,

489
00:25:24,720 --> 00:25:28,000
Speaker 2: They've had challenges, they've listened, they've learned, and then they

490
00:25:28,040 --> 00:25:29,920
Speaker 2: elevated to the next level because of it.

491
00:25:30,600 --> 00:25:34,000
Speaker 1: Right, you're just don't roll. It's great having you on

492
00:25:34,040 --> 00:25:37,000
Speaker 1: my show, but you truly are an expert. I sit

493
00:25:37,119 --> 00:25:40,760
Speaker 1: down and I but the casual nature of your conversation

494
00:25:40,920 --> 00:25:43,800
Speaker 1: with blows me away. I'm just gonna tell you because

495
00:25:43,840 --> 00:25:47,360
Speaker 1: it's an intense business. You live in man, because you know,

496
00:25:47,800 --> 00:25:50,639
Speaker 1: when you represent talent, you they uncle you, their cousin you,

497
00:25:50,760 --> 00:25:52,639
Speaker 1: they wife, you, their husband but you, they mom, but

498
00:25:52,680 --> 00:25:55,639
Speaker 1: your dad. You're the preacher, you're their savior. You have

499
00:25:55,760 --> 00:25:59,360
Speaker 1: all these personalities that you have to be sometimes when

500
00:25:59,400 --> 00:26:03,000
Speaker 1: you respond back to these people. So in closing, tell

501
00:26:03,080 --> 00:26:06,840
Speaker 1: people again your sense of purpose as to why you

502
00:26:06,960 --> 00:26:09,960
Speaker 1: do this and why if somebody came to you, why

503
00:26:10,080 --> 00:26:11,320
Speaker 1: is a big win for them?

504
00:26:11,880 --> 00:26:15,000
Speaker 2: Yeah, So we like to work with people that have

505
00:26:15,119 --> 00:26:19,359
Speaker 2: a big vision, Right, are they novercalled to do something great,

506
00:26:20,160 --> 00:26:23,120
Speaker 2: and they're trying to figure out what is the bridge

507
00:26:23,160 --> 00:26:25,040
Speaker 2: that's going to get them there? Right, So what we

508
00:26:25,160 --> 00:26:28,040
Speaker 2: like to do is help them construct that bridge then

509
00:26:28,119 --> 00:26:30,840
Speaker 2: cross it. So we're not just strategy, we're execution. We

510
00:26:31,000 --> 00:26:34,040
Speaker 2: like to be along for the ride. So those who

511
00:26:34,080 --> 00:26:37,280
Speaker 2: feel like we're burdened with glorious purposes, I heard of

512
00:26:37,400 --> 00:26:40,000
Speaker 2: Loki and you know the Marvel movies, I think are

513
00:26:40,080 --> 00:26:43,359
Speaker 2: really the clients that we like to work with, right,

514
00:26:43,480 --> 00:26:46,600
Speaker 2: So you feel like you can make a difference. You're

515
00:26:46,640 --> 00:26:49,239
Speaker 2: just trying to figure out how to maximize that. And

516
00:26:49,240 --> 00:26:52,800
Speaker 2: then also you know those clients that we're doing eight

517
00:26:52,840 --> 00:26:55,560
Speaker 2: out of ten things correctly and we're just trying to

518
00:26:55,600 --> 00:26:59,080
Speaker 2: figure out the missing too, right, and sometimes those missing

519
00:26:59,119 --> 00:27:03,120
Speaker 2: too are a difference from growing eight percent a year

520
00:27:03,320 --> 00:27:07,560
Speaker 2: to growing eight hundred percent, right, So like figuring out

521
00:27:07,600 --> 00:27:09,760
Speaker 2: those things, and that's I think what one of our

522
00:27:09,760 --> 00:27:13,479
Speaker 2: strengths is is basically just looking at something and finding

523
00:27:13,520 --> 00:27:16,200
Speaker 2: out how do you tweak it to make it better.

524
00:27:16,359 --> 00:27:19,480
Speaker 2: Sometimes it's a scalpel, sometimes it's a hammer. It's just

525
00:27:19,520 --> 00:27:20,960
Speaker 2: going to depend on the situation.

526
00:27:21,640 --> 00:27:24,480
Speaker 1: Roald Davis, he is an expert. Thank you for coming

527
00:27:24,520 --> 00:27:27,360
Speaker 1: on Money Making Conversations a master Class. You are very

528
00:27:27,440 --> 00:27:28,560
Speaker 1: very special, my brother.

529
00:27:28,880 --> 00:27:31,600
Speaker 2: I appreciate it's one of my great honors being interviewed

530
00:27:31,600 --> 00:27:33,840
Speaker 2: by you. I followed you for many years. I appreciate

531
00:27:33,880 --> 00:27:35,800
Speaker 2: all you've done and all you've done for our community

532
00:27:35,840 --> 00:27:36,200
Speaker 2: as well.

533
00:27:36,680 --> 00:27:39,480
Speaker 1: Thank you, sir. This has been another edition of Money

534
00:27:39,480 --> 00:27:43,440
Speaker 1: Making Conversation master Class hosted by me Rashaun McDonald. Thank

535
00:27:43,480 --> 00:27:45,600
Speaker 1: you to our guests on the show today, and thank

536
00:27:45,640 --> 00:27:48,080
Speaker 1: you listening to the audience now. If you want to

537
00:27:48,119 --> 00:27:50,200
Speaker 1: listen to any episode I want to be a guest

538
00:27:50,240 --> 00:27:54,800
Speaker 1: on the show, visit Moneymakingconversations dot com. Social media handle

539
00:27:54,960 --> 00:27:58,280
Speaker 1: is money Making Conversations. Join us next week and remember

540
00:27:58,320 --> 00:28:03,560
Speaker 1: to always leave with your gifts. Keep winning.