1
00:00:00,080 --> 00:00:01,480
Speaker 1: Mistakes are going to happen all the time. You're going

2
00:00:01,560 --> 00:00:03,880
Speaker 1: to fill out a lot of things, but like taking

3
00:00:03,920 --> 00:00:08,440
Speaker 1: the time to package those, address them, acknowledge them, and

4
00:00:08,480 --> 00:00:09,680
Speaker 1: then not do them again.

5
00:00:09,760 --> 00:00:22,560
Speaker 2: It is really important.

6
00:00:25,760 --> 00:00:29,479
Speaker 3: Hey, hey, everybody, Emily a body here amped today to

7
00:00:29,640 --> 00:00:32,040
Speaker 3: come back into your feed. I know you have missed

8
00:00:32,080 --> 00:00:34,239
Speaker 3: the show while we've been on a little hiatus.

9
00:00:34,320 --> 00:00:39,080
Speaker 4: We are here with season ten. When did this happen?

10
00:00:39,120 --> 00:00:41,599
Speaker 3: It feels like this is just speaking in yesterday, but

11
00:00:41,600 --> 00:00:43,559
Speaker 3: that we've also been doing this a long time. If

12
00:00:43,600 --> 00:00:46,559
Speaker 3: you are new to the feed, I'm so happy to

13
00:00:46,600 --> 00:00:50,640
Speaker 3: have you. You are officially a hurdler. That is what it's

14
00:00:50,680 --> 00:00:53,360
Speaker 3: called if you listen to the show, and so we

15
00:00:53,360 --> 00:00:57,240
Speaker 3: welcome you with open arms. And I feel as though

16
00:00:57,320 --> 00:01:00,520
Speaker 3: now is just as of important of a time as

17
00:01:00,560 --> 00:01:03,160
Speaker 3: ever to give you a little insight as to what

18
00:01:03,200 --> 00:01:07,840
Speaker 3: we do here here on Hurdle Wellness Focused Podcast. I

19
00:01:07,880 --> 00:01:11,120
Speaker 3: connect with everyone from your favorite athletes to tap experts

20
00:01:11,120 --> 00:01:14,920
Speaker 3: in industry CEOs about their highest tides, toughest moments, and

21
00:01:15,000 --> 00:01:19,399
Speaker 3: everything in between. We all go through hurdles in life,

22
00:01:19,600 --> 00:01:22,080
Speaker 3: and my goal through these discussions is to empower you

23
00:01:22,400 --> 00:01:25,520
Speaker 3: to better navigate yours and move with intention so that

24
00:01:25,560 --> 00:01:28,800
Speaker 3: you can stride towards your own big potential and of

25
00:01:28,880 --> 00:01:34,280
Speaker 3: course have some fun along the way. Again season ten,

26
00:01:34,400 --> 00:01:38,160
Speaker 3: this blows my mind. It feels like just yesterday. I

27
00:01:38,200 --> 00:01:42,600
Speaker 3: started recording the show on a blue yetti small snowball

28
00:01:42,680 --> 00:01:46,760
Speaker 3: microphone in my fourth floor walk up apartment up for

29
00:01:47,520 --> 00:01:50,360
Speaker 3: east Side, and now I mean I am sitting in

30
00:01:50,440 --> 00:01:54,520
Speaker 3: Hurdles Studio. I feel so grateful for all of you,

31
00:01:54,880 --> 00:01:59,000
Speaker 3: and also for all of the outrageously impactful conversations that

32
00:01:59,040 --> 00:02:02,400
Speaker 3: I've had the opportunity to have. This show has changed me,

33
00:02:02,680 --> 00:02:05,160
Speaker 3: and I know through so many of my interactions with

34
00:02:05,200 --> 00:02:08,000
Speaker 3: this community that it has certainly impacted you, and I

35
00:02:08,040 --> 00:02:10,520
Speaker 3: am looking forward to doing a lot more of that

36
00:02:11,120 --> 00:02:14,880
Speaker 3: in season ten. So to kick us off, to get

37
00:02:14,960 --> 00:02:17,720
Speaker 3: us started, we've got Tie Hani. I even wanted to

38
00:02:17,800 --> 00:02:21,120
Speaker 3: chat with Tie forever, so I was amped when we

39
00:02:21,120 --> 00:02:25,320
Speaker 3: were able to connect and get this convo on the books.

40
00:02:25,320 --> 00:02:28,720
Speaker 3: You may recognize Tie's name because she is the founder

41
00:02:29,000 --> 00:02:32,119
Speaker 3: of Outdoor Voices. She has since moved on from OV,

42
00:02:32,280 --> 00:02:34,919
Speaker 3: and we talk about that entire journey from founding to

43
00:02:35,639 --> 00:02:39,280
Speaker 3: sending in her letter of resignation. We talked about all

44
00:02:39,280 --> 00:02:41,800
Speaker 3: that today and then we get into the now and

45
00:02:41,840 --> 00:02:46,040
Speaker 3: then now is both a line of plant based energetics

46
00:02:46,200 --> 00:02:50,840
Speaker 3: called Joggi, as well as a new platform called Try

47
00:02:51,040 --> 00:02:54,080
Speaker 3: Your Best, which enables brands to collect input from customers

48
00:02:54,080 --> 00:02:58,280
Speaker 3: in exchange for rewards such as digital collectibles like NFTs

49
00:02:58,720 --> 00:03:01,720
Speaker 3: and brand coins that can be used for bragging rights

50
00:03:01,840 --> 00:03:06,800
Speaker 3: or toward purchases. I know these buzzwords like NFTs, coins,

51
00:03:06,880 --> 00:03:10,000
Speaker 3: et cetera, web three, which we get into today. All

52
00:03:10,040 --> 00:03:12,400
Speaker 3: of this are terms that we're hearing floating around a

53
00:03:12,400 --> 00:03:15,240
Speaker 3: lot lately. So if you have been a little fuzzy,

54
00:03:15,320 --> 00:03:17,400
Speaker 3: if you are like, what is going on in our world?

55
00:03:17,560 --> 00:03:18,959
Speaker 4: Should I care about NFTs?

56
00:03:19,240 --> 00:03:21,760
Speaker 3: Ty gets into all of that today and a breakdown

57
00:03:21,760 --> 00:03:25,520
Speaker 3: that is so so so helpful. Again, I love the

58
00:03:25,560 --> 00:03:28,760
Speaker 3: opportunity to have this conversation. Ty has been through so

59
00:03:29,000 --> 00:03:32,360
Speaker 3: much on her journey as an entrepreneur, starting at such

60
00:03:32,400 --> 00:03:36,400
Speaker 3: a young age, literally pitching investors while she still had

61
00:03:36,640 --> 00:03:39,920
Speaker 3: her college email address. So there's a lot to learn

62
00:03:40,080 --> 00:03:43,280
Speaker 3: from this super strong woman, also a mother of two.

63
00:03:43,680 --> 00:03:46,480
Speaker 4: She without a doubt inspired me in this chat, and

64
00:03:46,520 --> 00:03:46,920
Speaker 4: I know.

65
00:03:47,080 --> 00:03:49,240
Speaker 3: That she's going to do the same for you, whether

66
00:03:49,280 --> 00:03:52,000
Speaker 3: you're a new Hurdler, an old Hurdler, it would mean

67
00:03:52,000 --> 00:03:54,200
Speaker 3: the world to me. At the kickoff of season ten,

68
00:03:54,440 --> 00:03:55,960
Speaker 3: we've been on a little bit of a break.

69
00:03:56,160 --> 00:03:57,200
Speaker 4: If you could.

70
00:03:57,000 --> 00:03:59,560
Speaker 3: Engage with the show on the socials or head on

71
00:03:59,640 --> 00:04:03,720
Speaker 3: in over to Apple Podcasts and leave a five star review,

72
00:04:04,080 --> 00:04:08,120
Speaker 3: your review, your interactions, your promotion of what's going on

73
00:04:08,200 --> 00:04:10,360
Speaker 3: here on the feed, it means a lot to me,

74
00:04:10,600 --> 00:04:14,080
Speaker 3: and it helps the show get recognized, get more listens,

75
00:04:14,280 --> 00:04:17,640
Speaker 3: get more downloads, makes me excited, makes us sponsors excited,

76
00:04:18,000 --> 00:04:20,360
Speaker 3: all of that goodness. So you're an integral part of

77
00:04:20,400 --> 00:04:22,479
Speaker 3: what I'm doing over here, and I wouldn't be doing.

78
00:04:22,320 --> 00:04:26,479
Speaker 4: It if it wasn't for you. So for that, thank you,

79
00:04:26,800 --> 00:04:27,120
Speaker 4: Thank you.

80
00:04:27,240 --> 00:04:30,279
Speaker 3: Make sure you're also following along with the show over

81
00:04:30,360 --> 00:04:32,920
Speaker 3: on the socials. You can find us over at Kurdle

82
00:04:33,000 --> 00:04:36,760
Speaker 3: podcast and if you aren't involved yet, get in on

83
00:04:37,040 --> 00:04:40,679
Speaker 3: the Super Secret Hurdler's Facebook group also got to promote

84
00:04:40,720 --> 00:04:42,919
Speaker 3: beginning of a new season. I want to talk to

85
00:04:42,960 --> 00:04:45,359
Speaker 3: you in the form of listener questions. If you have

86
00:04:45,520 --> 00:04:48,400
Speaker 3: a question for me, I want to answer it on

87
00:04:48,600 --> 00:04:51,080
Speaker 3: the show's five minute Friday segment. The link to leave

88
00:04:51,120 --> 00:04:53,880
Speaker 3: me a voice message and have your voice featured on

89
00:04:53,960 --> 00:04:58,200
Speaker 3: a show exciting I know you know. Head on into

90
00:04:58,200 --> 00:05:00,360
Speaker 3: the show notes click, leave me a voice message and

91
00:05:00,400 --> 00:05:04,040
Speaker 3: I will answer your questions on an upcoming episode. I'm

92
00:05:04,080 --> 00:05:06,520
Speaker 3: over at Emily a body on the social as well.

93
00:05:06,640 --> 00:05:09,680
Speaker 3: And last, but not least, weekly Hurdle newsletter. More of

94
00:05:09,720 --> 00:05:12,320
Speaker 3: what you love here on Hurdle in your inbox every

95
00:05:12,480 --> 00:05:19,440
Speaker 3: single Friday. Some stories, some gear picks, recommendations for movies, podcasts, music.

96
00:05:19,480 --> 00:05:23,400
Speaker 3: I'm listening to all this goodness again directly in your inbox.

97
00:05:24,040 --> 00:05:27,120
Speaker 4: And with that, let's get to hurdling.

98
00:05:33,360 --> 00:05:33,760
Speaker 1: Today.

99
00:05:33,920 --> 00:05:37,200
Speaker 3: I am sitting down with Ty Haney. You may recognize

100
00:05:37,240 --> 00:05:40,520
Speaker 3: her name as the founder of Outdoor Voices. She has

101
00:05:40,640 --> 00:05:43,640
Speaker 3: a new venture that I'm so excited to dive into

102
00:05:44,120 --> 00:05:46,680
Speaker 3: called Joggi and also the web three platform.

103
00:05:46,880 --> 00:05:48,760
Speaker 4: Try your best. How you doing today, Tie.

104
00:05:49,279 --> 00:05:51,560
Speaker 1: I'm great. Thank you for having me excited to be here.

105
00:05:51,680 --> 00:05:53,640
Speaker 3: I'm excited for you to be here too. I feel

106
00:05:53,640 --> 00:05:57,240
Speaker 3: like this has been a long time coming. And fun

107
00:05:57,360 --> 00:05:59,680
Speaker 3: fact that I'm going to start us off with here

108
00:06:00,160 --> 00:06:03,279
Speaker 3: is that you are, or were, i'll say, past tense

109
00:06:03,600 --> 00:06:05,280
Speaker 3: actually hurdler.

110
00:06:06,360 --> 00:06:11,560
Speaker 1: I was, yes, totally. I learned to hurdle over a broomstick.

111
00:06:11,600 --> 00:06:15,479
Speaker 1: Actually in Boulder, Colorado, my aunt taught me. So both

112
00:06:15,520 --> 00:06:17,480
Speaker 1: my mom and aunt were hurdlers, so I had to

113
00:06:17,560 --> 00:06:19,279
Speaker 1: hurdle and I loved it. It was awesome.

114
00:06:19,640 --> 00:06:24,120
Speaker 3: I don't know if I would have the necessary flexibility

115
00:06:24,240 --> 00:06:27,039
Speaker 3: or mobility to properly hurdle.

116
00:06:28,760 --> 00:06:32,719
Speaker 1: I mean it's such a crazy yeah motion, but I

117
00:06:32,760 --> 00:06:35,640
Speaker 1: mean I'm not that flexible either, but I'm fast, so

118
00:06:35,920 --> 00:06:37,440
Speaker 1: somehow I put it together.

119
00:06:39,560 --> 00:06:40,120
Speaker 4: I love that.

120
00:06:40,200 --> 00:06:44,719
Speaker 3: Well, obviously active from a young age. If your aunt

121
00:06:44,800 --> 00:06:47,080
Speaker 3: is the person that's holding a broomstick for you to

122
00:06:47,160 --> 00:06:50,400
Speaker 3: hop over in the backyard, talk to us about growing

123
00:06:50,480 --> 00:06:54,400
Speaker 3: up in Boulder and how activity was really critical to

124
00:06:54,520 --> 00:06:55,280
Speaker 3: your childhood.

125
00:06:55,760 --> 00:06:58,760
Speaker 1: Yeah, we grew up It's called the Hill. It's like

126
00:06:58,880 --> 00:07:02,160
Speaker 1: right by see you University and Boulder kind of at

127
00:07:02,160 --> 00:07:04,600
Speaker 1: the base of the mountains there called the flat irons,

128
00:07:04,720 --> 00:07:07,919
Speaker 1: and so Boulder is a very active town. It's like,

129
00:07:08,640 --> 00:07:11,520
Speaker 1: you know, the mecca for triathletes because there's lots of

130
00:07:11,560 --> 00:07:16,040
Speaker 1: mountains to climb, rivers to paddle, et cetera. And so

131
00:07:16,320 --> 00:07:18,520
Speaker 1: from an early age. I think I moved there when

132
00:07:18,520 --> 00:07:21,600
Speaker 1: I was four with my family. Every day we would

133
00:07:21,680 --> 00:07:24,840
Speaker 1: be on the mountain and not joking, my family, we

134
00:07:24,880 --> 00:07:28,160
Speaker 1: would hike together before school up and around. It was

135
00:07:28,200 --> 00:07:30,720
Speaker 1: called Chautauqua Park and we had this little loop so

136
00:07:30,760 --> 00:07:33,680
Speaker 1: you'd go up and back and then off to school.

137
00:07:33,840 --> 00:07:35,560
Speaker 1: And my aunt. I mentioned my aunt and my mom

138
00:07:35,560 --> 00:07:39,200
Speaker 1: they're twins. They are super sporty, and so I think

139
00:07:39,640 --> 00:07:42,120
Speaker 1: very much kind of informed that way of life for

140
00:07:42,240 --> 00:07:43,320
Speaker 1: me from the get go.

141
00:07:44,800 --> 00:07:49,160
Speaker 3: It's so funny that in your upbringing hiking before school,

142
00:07:49,520 --> 00:07:53,760
Speaker 3: you didn't know any differently, and for so many that

143
00:07:54,120 --> 00:07:57,800
Speaker 3: hear that, they are like, wow, I cannot imagine that

144
00:07:58,080 --> 00:08:01,560
Speaker 3: level of family time or movement while trying to like

145
00:08:01,840 --> 00:08:05,520
Speaker 3: go through the hectic nature of like the preschool, like

146
00:08:06,120 --> 00:08:08,560
Speaker 3: all the things before it's starting your day properly.

147
00:08:09,400 --> 00:08:13,240
Speaker 1: Totally. It's funny also, like I'm just thinking about activity

148
00:08:13,320 --> 00:08:15,960
Speaker 1: was literally baked into any anything that we did. So

149
00:08:16,480 --> 00:08:19,320
Speaker 1: and we would go to dinner and then like walk

150
00:08:19,360 --> 00:08:23,360
Speaker 1: home I'm not joking, and like we'd bike to school

151
00:08:24,640 --> 00:08:27,320
Speaker 1: and so again this is like very much just what

152
00:08:27,360 --> 00:08:31,360
Speaker 1: we grew up knowing. But ultimately, like what I found

153
00:08:31,480 --> 00:08:36,120
Speaker 1: is from a like maximizing personal happiness or you know,

154
00:08:36,559 --> 00:08:38,960
Speaker 1: just happiness. I'd say, like I've I've had to find

155
00:08:38,960 --> 00:08:40,280
Speaker 1: a way to move my body every day. So I

156
00:08:40,280 --> 00:08:42,520
Speaker 1: don't know if it's because I grew up that way

157
00:08:42,600 --> 00:08:45,000
Speaker 1: or just like and built that way, but it's something

158
00:08:45,040 --> 00:08:47,400
Speaker 1: that has informed my lifestyle go forward.

159
00:08:47,720 --> 00:08:50,720
Speaker 3: The follow up question to that really is what happens

160
00:08:50,760 --> 00:08:54,120
Speaker 3: if a day goes by that your access or ability

161
00:08:54,120 --> 00:08:58,400
Speaker 3: to move as you'd hoped isn't the same, Like how

162
00:08:58,440 --> 00:08:59,680
Speaker 3: do you operate on those days?

163
00:09:00,000 --> 00:09:03,079
Speaker 1: Curious to hear your experience with this, But like, movement

164
00:09:03,120 --> 00:09:06,560
Speaker 1: for me is all about mindset and so like, I'm

165
00:09:06,559 --> 00:09:08,880
Speaker 1: not the same ty Hani if I don't find a

166
00:09:08,920 --> 00:09:11,319
Speaker 1: way to move, and in particular I like to move

167
00:09:11,320 --> 00:09:14,400
Speaker 1: in the morning. Now with two kids and two startups,

168
00:09:14,400 --> 00:09:17,319
Speaker 1: it's a little bit dicey. I'm trying to figure out

169
00:09:17,320 --> 00:09:21,800
Speaker 1: how to out of manage it all. But mentally I

170
00:09:21,920 --> 00:09:25,240
Speaker 1: find that one I'd say I'm not as like focused

171
00:09:25,280 --> 00:09:29,359
Speaker 1: and clear, and then like two, from a creativity standpoint,

172
00:09:29,520 --> 00:09:34,760
Speaker 1: I definitely exercise to like very much unleash kind of

173
00:09:34,800 --> 00:09:37,720
Speaker 1: that personal creativity and like personal optimism.

174
00:09:37,800 --> 00:09:44,280
Speaker 3: I'd say, two kids and two startups, akaa, four kids.

175
00:09:42,920 --> 00:09:46,520
Speaker 1: So nuts, lots of babies over here, lots of babies

176
00:09:46,520 --> 00:09:47,040
Speaker 1: over there.

177
00:09:47,160 --> 00:09:50,680
Speaker 3: Yeah, I totally sympathize with that I'm also a morning

178
00:09:50,760 --> 00:09:55,199
Speaker 3: movement person. I'm sure there are individuals listening that feel

179
00:09:55,240 --> 00:09:59,280
Speaker 3: the same way, but also have been through these hurdles

180
00:09:59,400 --> 00:10:03,000
Speaker 3: where maybe due to injury, they aren't able to move

181
00:10:03,120 --> 00:10:07,080
Speaker 3: as they would hope. So for those people when they

182
00:10:07,120 --> 00:10:11,440
Speaker 3: have to shift their go to way of movement, I

183
00:10:11,600 --> 00:10:14,520
Speaker 3: know it can be a really big challenge for you.

184
00:10:14,840 --> 00:10:18,240
Speaker 3: Whether it's because of the quote unquote for kids, or

185
00:10:18,280 --> 00:10:21,080
Speaker 3: something else you have going on in your world, have

186
00:10:21,160 --> 00:10:23,760
Speaker 3: you had to sometimes like shift what you're used to

187
00:10:23,800 --> 00:10:27,040
Speaker 3: doing to make sure that you get in something period.

188
00:10:27,280 --> 00:10:30,560
Speaker 1: Totally, And I call it change in your chemistry, Like

189
00:10:31,000 --> 00:10:35,320
Speaker 1: whether it's my kind of like preferred exercise method is

190
00:10:35,360 --> 00:10:38,760
Speaker 1: some sort of like aerobic, super sweaty like jog or run.

191
00:10:40,080 --> 00:10:43,400
Speaker 1: That said, like, I also live in Tucson, Arizona. We

192
00:10:43,440 --> 00:10:47,160
Speaker 1: moved here during COVID and it's a beautiful place i'd

193
00:10:47,160 --> 00:10:49,520
Speaker 1: say nine months out of the year, but it's fricking

194
00:10:49,559 --> 00:10:52,000
Speaker 1: hot right now and so that also like makes it

195
00:10:52,040 --> 00:10:54,520
Speaker 1: difficult to go like jog. There's you know, there's a

196
00:10:54,679 --> 00:10:56,920
Speaker 1: wash right by my house and it's sandy and most

197
00:10:56,960 --> 00:10:58,960
Speaker 1: of the time it's a perfect running path, but like

198
00:10:59,480 --> 00:11:02,320
Speaker 1: now it's like snake season, it's really hot and so

199
00:11:03,040 --> 00:11:05,920
Speaker 1: changing my chemistry now is like about jumping into a

200
00:11:06,000 --> 00:11:08,800
Speaker 1: very cold pool and like it's a totally different kind

201
00:11:08,800 --> 00:11:11,280
Speaker 1: of form of exercise. Run like sw I mean a

202
00:11:11,320 --> 00:11:14,439
Speaker 1: few laps and it doesn't necessarily conjure up the same

203
00:11:14,520 --> 00:11:17,160
Speaker 1: kind of feeling that I love from a jog, but

204
00:11:17,320 --> 00:11:20,760
Speaker 1: like making yourself uncomfortable and kind of like getting out

205
00:11:20,760 --> 00:11:23,680
Speaker 1: of out of kind of the day to day through

206
00:11:23,760 --> 00:11:27,040
Speaker 1: some sort of activity or jumping in water is what

207
00:11:27,080 --> 00:11:29,600
Speaker 1: I'm what I've found is like the recipe now.

208
00:11:30,440 --> 00:11:35,000
Speaker 3: The recipe. Yeah, I have never heard the term wash before.

209
00:11:36,160 --> 00:11:39,280
Speaker 1: I had neither. I moved to Tu Sun's Sight unseen.

210
00:11:39,320 --> 00:11:41,959
Speaker 1: My husband's from this area, and I got to tell

211
00:11:42,000 --> 00:11:45,120
Speaker 1: you my social life has gone way down and my

212
00:11:45,480 --> 00:11:47,880
Speaker 1: productivity and running startups. It's a beautiful place to be.

213
00:11:49,840 --> 00:11:52,240
Speaker 3: It's like when someone that's not familiar with New York,

214
00:11:52,320 --> 00:11:54,360
Speaker 3: here's the word bodega and they're like, what's that?

215
00:11:54,600 --> 00:11:59,720
Speaker 1: Totally totally yeah. Wash is like a sandy little pathway

216
00:11:59,760 --> 00:12:04,440
Speaker 1: or where all it's like a thoroughfare for wildlife, so

217
00:12:04,559 --> 00:12:07,840
Speaker 1: like coyotes, evelinas, and then and then it's where in

218
00:12:07,880 --> 00:12:10,760
Speaker 1: the summer when the monsoons. The rain season happens like

219
00:12:11,440 --> 00:12:14,559
Speaker 1: the wash the river or the water washes through the wash.

220
00:12:15,360 --> 00:12:18,240
Speaker 3: All right, well, now we've informed the hurdlers they're in

221
00:12:18,320 --> 00:12:21,360
Speaker 3: the loop on all things wash, and we can appropriately

222
00:12:21,400 --> 00:12:24,800
Speaker 3: move forward. So I mentioned the word New York. You

223
00:12:24,800 --> 00:12:28,000
Speaker 3: yourself had a love affair with New York. Talk to

224
00:12:28,120 --> 00:12:31,199
Speaker 3: us about what your time was like in the city

225
00:12:31,320 --> 00:12:32,839
Speaker 3: going to school here.

226
00:12:33,400 --> 00:12:37,440
Speaker 1: Sure. Yeah. I moved east to the East Coast from

227
00:12:37,440 --> 00:12:40,320
Speaker 1: Boulder right after high school. So I did a short

228
00:12:40,360 --> 00:12:44,360
Speaker 1: stint in Boston. I finally had visited Boston in the

229
00:12:44,360 --> 00:12:46,640
Speaker 1: summer and it was like the most magical spot. And

230
00:12:46,679 --> 00:12:48,560
Speaker 1: then I moved there in the winter and I was like, hell, no,

231
00:12:48,679 --> 00:12:52,240
Speaker 1: it's too The nor'easter is like a real thing, especially

232
00:12:52,240 --> 00:12:55,160
Speaker 1: in Boston. So I quickly packed up my bags and

233
00:12:55,520 --> 00:12:58,760
Speaker 1: moved to New York and then applied to Parsons. I've

234
00:12:58,760 --> 00:13:01,920
Speaker 1: always I've always been into like the design side of things,

235
00:13:01,960 --> 00:13:05,240
Speaker 1: the look and feel colors, et cetera, as well as

236
00:13:05,320 --> 00:13:07,600
Speaker 1: kind of the entrepreneurial business side of things. And so

237
00:13:08,160 --> 00:13:10,600
Speaker 1: I ended up going to Parsons for a program called

238
00:13:10,640 --> 00:13:12,960
Speaker 1: Design and Management, which was essentially the merger of both

239
00:13:13,000 --> 00:13:15,840
Speaker 1: of those and it was a great experience. I loved

240
00:13:15,880 --> 00:13:19,760
Speaker 1: being in the city for school. The energy, like very

241
00:13:19,840 --> 00:13:22,920
Speaker 1: much was something I miss it today, like I love

242
00:13:23,000 --> 00:13:26,840
Speaker 1: kind of operating in this like high highly energetic kind

243
00:13:26,880 --> 00:13:28,920
Speaker 1: of space where people are doing all sorts of things.

244
00:13:29,800 --> 00:13:31,839
Speaker 1: Looking back at Parsons, like, the number one thing I

245
00:13:32,120 --> 00:13:34,520
Speaker 1: got out of it was the ability to in that

246
00:13:34,600 --> 00:13:37,920
Speaker 1: first year learn all of the kind of Adobe suites,

247
00:13:38,440 --> 00:13:41,920
Speaker 1: and ultimately that meant being able to visualize kind of

248
00:13:41,920 --> 00:13:44,600
Speaker 1: what was in my head from let's say a business

249
00:13:44,600 --> 00:13:47,880
Speaker 1: perspective or whatever, you know, and then go get people

250
00:13:47,880 --> 00:13:50,800
Speaker 1: on board from to put money into it. So looking

251
00:13:50,840 --> 00:13:52,480
Speaker 1: back that that was a really great experience.

252
00:13:53,760 --> 00:13:59,800
Speaker 3: It's interesting you talking about this. It seems as though innately,

253
00:14:00,320 --> 00:14:05,439
Speaker 3: like in your core you have always been an entrepreneur,

254
00:14:05,840 --> 00:14:09,320
Speaker 3: and you mentioned movement being ingrained in you from a

255
00:14:09,360 --> 00:14:12,800
Speaker 3: young age, But did you have any of this inspiration,

256
00:14:13,000 --> 00:14:16,199
Speaker 3: any of this entrepreneurial bug around you from a young

257
00:14:16,240 --> 00:14:16,800
Speaker 3: age as well.

258
00:14:17,520 --> 00:14:23,160
Speaker 1: Yeah, my family are entrepreneurs. They were in the apparel business,

259
00:14:23,200 --> 00:14:26,040
Speaker 1: which I swore to myself i'd never enter, and then

260
00:14:26,520 --> 00:14:28,320
Speaker 1: I wound up there. I don't know if it's like

261
00:14:28,360 --> 00:14:30,120
Speaker 1: a DNA type thing or you learn it. I think

262
00:14:30,120 --> 00:14:33,120
Speaker 1: there's probably some of both in terms of being an entrepreneur.

263
00:14:33,120 --> 00:14:36,320
Speaker 1: But I certainly wake up every day like very much

264
00:14:36,520 --> 00:14:40,160
Speaker 1: wanting to build and have been lucky to be able

265
00:14:40,200 --> 00:14:43,480
Speaker 1: to distill a vision and then figure out how to

266
00:14:43,480 --> 00:14:45,880
Speaker 1: go execute upon that vision to bring it to life.

267
00:14:45,920 --> 00:14:49,120
Speaker 1: So build their mentality or just builder in general is

268
00:14:49,480 --> 00:14:51,320
Speaker 1: just the way that I'm wired and building.

269
00:14:51,520 --> 00:14:55,720
Speaker 3: You did you founded OV in twenty fourteen, extremely young?

270
00:14:56,120 --> 00:15:01,800
Speaker 3: Arguably people hear something like that and their biggest question

271
00:15:01,920 --> 00:15:04,560
Speaker 3: and it's not something that's just a one sentence answer,

272
00:15:05,120 --> 00:15:09,480
Speaker 3: is truly how So if you had to wrap it

273
00:15:09,560 --> 00:15:12,880
Speaker 3: up with a little bow and say or credit maybe

274
00:15:12,920 --> 00:15:14,160
Speaker 3: like how you did this?

275
00:15:14,400 --> 00:15:15,560
Speaker 4: Like where does one even begin?

276
00:15:15,960 --> 00:15:20,120
Speaker 1: I often just I think about this, but I would say,

277
00:15:20,240 --> 00:15:24,720
Speaker 1: like it's leaning into kind of your unique upbringing and story,

278
00:15:24,840 --> 00:15:27,760
Speaker 1: and so like just the walk up already kind of

279
00:15:27,880 --> 00:15:31,520
Speaker 1: points to how how this unlocked for OV, or this

280
00:15:31,760 --> 00:15:35,440
Speaker 1: vision for OV happened like the kind of like design

281
00:15:35,480 --> 00:15:38,240
Speaker 1: school in New York, the energy of building things and

282
00:15:38,280 --> 00:15:41,800
Speaker 1: then paired with this way of life, this daily activity

283
00:15:42,840 --> 00:15:46,880
Speaker 1: I had. Also, I had also been really into sports

284
00:15:46,920 --> 00:15:50,120
Speaker 1: throughout high school and competitive and I loved brands like

285
00:15:50,200 --> 00:15:53,560
Speaker 1: Nike et cetera, where like you're wearing you're wearing an

286
00:15:53,560 --> 00:15:55,000
Speaker 1: outfit that makes you feel like you're going to cross

287
00:15:55,000 --> 00:15:56,640
Speaker 1: the finish line first, and that was the goal. Then

288
00:15:57,080 --> 00:16:00,000
Speaker 1: I then moved to New York noticed that at Arts schoo,

289
00:16:00,400 --> 00:16:03,120
Speaker 1: I was like much less active, Like there weren't you know,

290
00:16:03,160 --> 00:16:05,400
Speaker 1: the flat airons, mountains weren't right there to go climb,

291
00:16:05,680 --> 00:16:07,720
Speaker 1: and so I had to like make an extra effort

292
00:16:07,840 --> 00:16:09,560
Speaker 1: to like find a way to be active. And so

293
00:16:10,080 --> 00:16:13,360
Speaker 1: throughout kind of those four years at school, I started

294
00:16:13,360 --> 00:16:15,760
Speaker 1: to realize there was an opportunity in the space to

295
00:16:15,880 --> 00:16:19,440
Speaker 1: like not focus on the traditional athlete, but rather flip

296
00:16:19,480 --> 00:16:22,040
Speaker 1: the script and focus on those that may not see

297
00:16:22,040 --> 00:16:25,920
Speaker 1: themselves as an athlete but like could benefit from being,

298
00:16:26,320 --> 00:16:28,360
Speaker 1: you know, from movement on a daily basis. And so

299
00:16:28,880 --> 00:16:32,400
Speaker 1: that's really kind of where the idea for OV was born,

300
00:16:32,560 --> 00:16:35,400
Speaker 1: is like, let's create a brand that frees fitness from

301
00:16:35,440 --> 00:16:38,240
Speaker 1: performance and like inspires people to move kind of in

302
00:16:38,280 --> 00:16:42,120
Speaker 1: whatever capacity makes them feel good, but doing it frequently,

303
00:16:42,160 --> 00:16:45,760
Speaker 1: doing it daily, and ultimately, like how do we create happier,

304
00:16:45,760 --> 00:16:49,280
Speaker 1: healthier lives through that? So it wasn't premeditated at all,

305
00:16:49,320 --> 00:16:51,520
Speaker 1: but it definitely was informed by kind of the way

306
00:16:51,560 --> 00:16:54,520
Speaker 1: I grew up and kind of my first twenty years

307
00:16:54,920 --> 00:16:55,480
Speaker 1: of life.

308
00:16:55,600 --> 00:16:58,800
Speaker 3: And you know, for me being a podcaster, people ask

309
00:16:58,920 --> 00:17:00,560
Speaker 3: me often like where do you did you find your

310
00:17:00,600 --> 00:17:05,439
Speaker 3: inspiration when you started podcasting? And I started to just

311
00:17:05,640 --> 00:17:09,760
Speaker 3: ask people for meetings, right anyone who was podcasting that

312
00:17:09,840 --> 00:17:13,080
Speaker 3: I had access to or was local to New York

313
00:17:13,200 --> 00:17:15,520
Speaker 3: and would give me a slice of their time. I

314
00:17:15,560 --> 00:17:18,080
Speaker 3: would then go sit down with them. So for you

315
00:17:18,760 --> 00:17:23,560
Speaker 3: having this idea for OV, did you do kind of

316
00:17:23,560 --> 00:17:24,160
Speaker 3: the same thing.

317
00:17:25,240 --> 00:17:27,800
Speaker 1: Yeah, I hadn't studied fashion and so had a lot

318
00:17:27,800 --> 00:17:30,520
Speaker 1: to learn. It's obviously not rocket science, but like the

319
00:17:30,520 --> 00:17:33,720
Speaker 1: apparel world and patterns and grading and sizing and materials

320
00:17:33,760 --> 00:17:38,199
Speaker 1: like was foreign to me in many ways, and so

321
00:17:38,560 --> 00:17:42,480
Speaker 1: started there, went to midtown essentially knocked on the doors

322
00:17:42,480 --> 00:17:45,560
Speaker 1: of all the of the manufacturer's factories and learned as

323
00:17:45,600 --> 00:17:48,600
Speaker 1: much as I could, and then was focused on finding

324
00:17:48,600 --> 00:17:51,080
Speaker 1: the right material, which required going to I think it

325
00:17:51,119 --> 00:17:54,480
Speaker 1: was Utah at the time, some trade show, finding the

326
00:17:54,560 --> 00:17:57,520
Speaker 1: right material, learning how to make garments based on kind

327
00:17:57,520 --> 00:17:59,760
Speaker 1: of like initial designs I had in my head, and

328
00:17:59,800 --> 00:18:02,800
Speaker 1: then and creating those samples, putting a deck together. I

329
00:18:02,800 --> 00:18:04,520
Speaker 1: think it was probably a five pitch deck about the

330
00:18:04,560 --> 00:18:07,679
Speaker 1: vision throughout your voices, combining the two and then and

331
00:18:07,720 --> 00:18:11,280
Speaker 1: then like you essentially like using my student email to

332
00:18:11,400 --> 00:18:15,480
Speaker 1: like set meetings with investors, which was a very good trick.

333
00:18:17,160 --> 00:18:20,920
Speaker 3: You get like at Parsons dot edu email and you're like, hmm,

334
00:18:21,080 --> 00:18:22,119
Speaker 3: this is interesting.

335
00:18:22,640 --> 00:18:25,160
Speaker 1: Yeah, totally for it worked for a while and then

336
00:18:25,200 --> 00:18:27,240
Speaker 1: I think it expired, but it got me into a

337
00:18:27,280 --> 00:18:28,399
Speaker 1: lot of doors.

338
00:18:29,359 --> 00:18:30,520
Speaker 4: I love that. I love that.

339
00:18:30,720 --> 00:18:34,879
Speaker 3: Yeah, And it's it's funny, right because I'm sure for

340
00:18:35,000 --> 00:18:38,760
Speaker 3: any entrepreneur, yourself included, there was a lot of no

341
00:18:39,280 --> 00:18:43,480
Speaker 3: from the get go. So how from that young age

342
00:18:43,680 --> 00:18:47,359
Speaker 3: did you build the calluses so to speak, to keep

343
00:18:47,400 --> 00:18:52,159
Speaker 3: going after what you wanted when you were hearing a

344
00:18:52,200 --> 00:18:53,359
Speaker 3: fair share of no?

345
00:18:53,920 --> 00:18:55,800
Speaker 1: I so I started OV I think I was either

346
00:18:55,800 --> 00:18:59,080
Speaker 1: twenty three or twenty four, and so it was really

347
00:18:59,280 --> 00:19:02,919
Speaker 1: about getting reps in in terms of meetings, so getting

348
00:19:02,920 --> 00:19:06,720
Speaker 1: in the door, getting feedback or presenting a way getting feedback,

349
00:19:06,800 --> 00:19:09,879
Speaker 1: refining kind of pivoting, et cetera. And so early on

350
00:19:09,960 --> 00:19:12,320
Speaker 1: I was like using those meetings really just to refine

351
00:19:12,400 --> 00:19:14,920
Speaker 1: kind of the pitch and kind of my approach. But yes,

352
00:19:15,040 --> 00:19:17,600
Speaker 1: by no means like I walked into whatever the first

353
00:19:17,640 --> 00:19:20,120
Speaker 1: fifteen and it wasn't an obvious yes, I'm gonna put

354
00:19:20,160 --> 00:19:23,320
Speaker 1: dollars into this, But by like twenty to twenty five

355
00:19:23,359 --> 00:19:26,280
Speaker 1: conversations in it started to be like maybe and then yes.

356
00:19:26,320 --> 00:19:28,560
Speaker 1: So reps to me is like reps in a gym,

357
00:19:28,640 --> 00:19:30,960
Speaker 1: you know practice. It takes that, and I think you

358
00:19:31,040 --> 00:19:33,359
Speaker 1: have to be willing to like put that energy in

359
00:19:33,440 --> 00:19:36,600
Speaker 1: and that time in to learn, especially when you don't

360
00:19:36,600 --> 00:19:37,399
Speaker 1: have the experience.

361
00:19:38,520 --> 00:19:42,240
Speaker 3: I love that idea of reps and your perspective on

362
00:19:42,320 --> 00:19:45,320
Speaker 3: those reps being that even if the rep didn't have

363
00:19:45,359 --> 00:19:48,480
Speaker 3: the quote unquote desired outcome, you had the opportunity to

364
00:19:48,640 --> 00:19:52,120
Speaker 3: get something really useful and helpful out of that. That's

365
00:19:52,160 --> 00:19:55,320
Speaker 3: a hard perspective to adopt. But for someone like yourself

366
00:19:55,359 --> 00:19:59,240
Speaker 3: who had this like entrepreneurial, you know mentality, it's.

367
00:19:59,119 --> 00:19:59,960
Speaker 4: Not surprising in the line.

368
00:20:00,160 --> 00:20:02,919
Speaker 3: So you go on and you start OV and it

369
00:20:03,000 --> 00:20:06,920
Speaker 3: becomes bigger than maybe you imagined a question mark.

370
00:20:07,119 --> 00:20:11,400
Speaker 1: I don't. I think I envisioned OV as the next Nike,

371
00:20:12,440 --> 00:20:15,200
Speaker 1: and like sitting next to Nike as a friend, because

372
00:20:15,200 --> 00:20:18,560
Speaker 1: it's a totally different way of activating people. I always

373
00:20:18,560 --> 00:20:20,840
Speaker 1: thought of it as like, you know, the next the

374
00:20:20,880 --> 00:20:23,960
Speaker 1: next great active word brand, and we were super fortunate

375
00:20:24,040 --> 00:20:28,199
Speaker 1: to like strike a chord with our positioning and this

376
00:20:28,320 --> 00:20:30,880
Speaker 1: idea of moving your body for fun with friends, and

377
00:20:30,960 --> 00:20:33,800
Speaker 1: we called it doing things. And I think if I

378
00:20:33,840 --> 00:20:36,040
Speaker 1: look back, like our number one strength was our community,

379
00:20:36,080 --> 00:20:39,439
Speaker 1: and really what that meant was we activated kind of

380
00:20:39,440 --> 00:20:43,800
Speaker 1: on a local level through paddleboarding events, joggers clubs, dog

381
00:20:43,840 --> 00:20:47,280
Speaker 1: walking events, exercise dress events, et cetera. And it it

382
00:20:47,359 --> 00:20:51,040
Speaker 1: made OV more than an apparel brand. It essentially dressed

383
00:20:51,080 --> 00:20:53,400
Speaker 1: you in in kind of great product, but then more

384
00:20:53,440 --> 00:20:56,520
Speaker 1: importantly activated it with people that you know were fun

385
00:20:56,600 --> 00:21:00,239
Speaker 1: to move with. And that really that activation is what

386
00:21:00,320 --> 00:21:03,920
Speaker 1: made the brand so sticky and like ultimately what helped

387
00:21:04,000 --> 00:21:07,200
Speaker 1: us build this like crazy enthusiastic engage fan base around

388
00:21:07,240 --> 00:21:08,440
Speaker 1: this idea of doing things.

389
00:21:08,600 --> 00:21:10,560
Speaker 3: Yeah, I mean I would be remiss if I didn't

390
00:21:10,600 --> 00:21:14,879
Speaker 3: tell you that I went to an exercise dress like

391
00:21:15,119 --> 00:21:17,359
Speaker 3: dance meetup in Lincoln Center.

392
00:21:17,440 --> 00:21:19,240
Speaker 1: I think, well, yeah, I was there. I think I

393
00:21:19,280 --> 00:21:21,359
Speaker 1: was pregnant at the time. It was fun, right.

394
00:21:21,359 --> 00:21:24,119
Speaker 3: Things I don't do often, like dance in public or

395
00:21:24,280 --> 00:21:26,240
Speaker 3: dance And obviously I think that was the first time

396
00:21:26,240 --> 00:21:28,040
Speaker 3: I ever put on the exercise dress, and I was like,

397
00:21:28,119 --> 00:21:30,880
Speaker 3: this is such a hilarious combination of things.

398
00:21:30,680 --> 00:21:34,320
Speaker 1: Totally, totally, one hundred percent. Well, I'm happy you were there.

399
00:21:34,359 --> 00:21:35,200
Speaker 1: That was a lot of fun.

400
00:21:35,359 --> 00:21:36,320
Speaker 4: It was a lot of fun.

401
00:21:36,400 --> 00:21:38,600
Speaker 3: To your point, Like that building of community, I think

402
00:21:38,640 --> 00:21:41,560
Speaker 3: it's ov was one of, you know, the first brands

403
00:21:41,600 --> 00:21:43,400
Speaker 3: to really really dive in.

404
00:21:43,440 --> 00:21:45,080
Speaker 4: Like wholeheartedly on that.

405
00:21:45,240 --> 00:21:49,840
Speaker 3: And it's interesting because it's such a beautiful picture or

406
00:21:49,880 --> 00:21:54,760
Speaker 3: beautiful execution of what your foundations and your visions are

407
00:21:55,160 --> 00:21:57,840
Speaker 3: for life. From the get go, it was like, this

408
00:21:57,880 --> 00:22:01,959
Speaker 3: is bigger than product. This is more about us establishing

409
00:22:02,000 --> 00:22:04,840
Speaker 3: something that can have some real legs and get people

410
00:22:05,280 --> 00:22:09,320
Speaker 3: involved in activity on that like really innate, beautiful, like

411
00:22:09,400 --> 00:22:10,280
Speaker 3: important level.

412
00:22:10,880 --> 00:22:15,720
Speaker 1: Yeah, I was most interested, well maybe equally interested in

413
00:22:15,920 --> 00:22:20,879
Speaker 1: those that like weren't already active, and like I feel

414
00:22:20,920 --> 00:22:24,760
Speaker 1: like we were quite proud of our ability to like

415
00:22:24,840 --> 00:22:27,119
Speaker 1: lower the barrier to entry to being active and so

416
00:22:27,240 --> 00:22:32,120
Speaker 1: like making activity accessible and fun and joyful ultimately brought

417
00:22:32,119 --> 00:22:34,239
Speaker 1: a lot of people who weren't like finding a way

418
00:22:34,280 --> 00:22:37,719
Speaker 1: to be active on a routine basis into the fold

419
00:22:37,960 --> 00:22:41,560
Speaker 1: and then like that unlock those endorphins et cetera, like

420
00:22:42,280 --> 00:22:45,080
Speaker 1: really had the ability to like change their perspective on

421
00:22:45,119 --> 00:22:48,440
Speaker 1: life and their happiness in life. So that's just kind

422
00:22:48,440 --> 00:22:50,640
Speaker 1: of one random thought to throw in there.

423
00:22:51,040 --> 00:22:52,560
Speaker 4: The idea of that random thought.

424
00:22:53,119 --> 00:22:56,600
Speaker 3: There are or can be, so many barriers to entry

425
00:22:56,760 --> 00:23:02,120
Speaker 3: when it comes to incorporating regular movement practice into your routine.

426
00:23:02,680 --> 00:23:06,120
Speaker 3: So the fact that that was you know, the mission

427
00:23:06,200 --> 00:23:09,920
Speaker 3: at its core for you, were you thinking about what

428
00:23:10,000 --> 00:23:16,240
Speaker 3: those barriers were and how you could perhaps assist in

429
00:23:16,320 --> 00:23:18,120
Speaker 3: your consumer overcoming them.

430
00:23:19,280 --> 00:23:23,720
Speaker 1: Yeah, I mean, like number one is like, uh, we

431
00:23:23,760 --> 00:23:28,760
Speaker 1: really focused on on activities that like didn't cost anything

432
00:23:28,920 --> 00:23:33,040
Speaker 1: or like maybe had a small fee, but like for example,

433
00:23:33,359 --> 00:23:37,439
Speaker 1: we would host activities in parks or like around you know,

434
00:23:37,520 --> 00:23:41,560
Speaker 1: like in public places versus gyms. And I think, like

435
00:23:42,280 --> 00:23:45,679
Speaker 1: just in thinking about democratizing kind of access to this

436
00:23:45,800 --> 00:23:49,240
Speaker 1: type of activity, like the dollar you know, the dollar

437
00:23:49,280 --> 00:23:52,960
Speaker 1: sign is something to consider. So from the types of

438
00:23:53,000 --> 00:23:57,240
Speaker 1: activities that we programmed and like where we were very

439
00:23:57,280 --> 00:24:00,880
Speaker 1: conscientious of like making it a place that all all

440
00:24:00,920 --> 00:24:03,639
Speaker 1: types of people, etc. Could show up to and participate.

441
00:24:04,640 --> 00:24:09,359
Speaker 3: Yeah. Yeah, So it's no secret that I've heard you

442
00:24:09,359 --> 00:24:11,760
Speaker 3: talk about it on a bazillion podcast. There were so

443
00:24:11,800 --> 00:24:14,240
Speaker 3: many articles from when you got pushed out of ov

444
00:24:14,480 --> 00:24:18,119
Speaker 3: back in twenty twenty. What I am most interested about

445
00:24:18,320 --> 00:24:21,480
Speaker 3: on that note really is the mental side of things

446
00:24:21,520 --> 00:24:26,119
Speaker 3: for you, having all of these people and journalists and

447
00:24:26,280 --> 00:24:29,960
Speaker 3: individuals having an opinion and writing about things that were

448
00:24:30,440 --> 00:24:32,680
Speaker 3: rooted in fact but also just skewed.

449
00:24:33,000 --> 00:24:34,119
Speaker 4: How did you handle that?

450
00:24:35,440 --> 00:24:40,480
Speaker 1: It was a difficult time. And let's see, I there

451
00:24:40,520 --> 00:24:43,679
Speaker 1: were so many kind of different things going on that

452
00:24:44,160 --> 00:24:48,439
Speaker 1: ultimately came to a head. But like, internally the board

453
00:24:48,520 --> 00:24:52,240
Speaker 1: situation was something that was quite difficult. We had a

454
00:24:52,359 --> 00:24:56,760
Speaker 1: very experienced board but with very kind of different views

455
00:24:56,800 --> 00:25:00,280
Speaker 1: on how to grow the company, which made it, you know,

456
00:25:00,359 --> 00:25:02,639
Speaker 1: difficult at the board level to like align on on

457
00:25:02,720 --> 00:25:04,720
Speaker 1: kind of like what the go forward plan was. So

458
00:25:05,200 --> 00:25:07,680
Speaker 1: that was something that that I was navigating. And then

459
00:25:08,520 --> 00:25:11,960
Speaker 1: also this came at a time where there were a

460
00:25:11,960 --> 00:25:15,840
Speaker 1: lot of articles coming out that like focused on issue

461
00:25:15,960 --> 00:25:19,159
Speaker 1: or like made public issues at the companies that like

462
00:25:19,240 --> 00:25:22,040
Speaker 1: hadn't been public before, and and it was interesting. I

463
00:25:22,080 --> 00:25:26,160
Speaker 1: just look back and I think what's crazy is one,

464
00:25:26,400 --> 00:25:29,159
Speaker 1: like journalists kind of this trend of going to kind

465
00:25:29,160 --> 00:25:34,600
Speaker 1: of ex employees is difficult and doesn't feel fair. I

466
00:25:34,680 --> 00:25:37,000
Speaker 1: understand it, but like going to five ex employees and

467
00:25:37,040 --> 00:25:40,240
Speaker 1: kind of getting the report from them versus like the

468
00:25:40,359 --> 00:25:43,280
Speaker 1: hundreds of people that are at a company, it is like,

469
00:25:43,760 --> 00:25:47,399
Speaker 1: you know, tough, and I kind of like parallel that

470
00:25:47,440 --> 00:25:49,680
Speaker 1: to like an ex boyfriend, Like are they going to

471
00:25:49,760 --> 00:25:53,080
Speaker 1: have glowing reviews? Maybe not anyway. I think the other

472
00:25:53,119 --> 00:25:56,720
Speaker 1: thing about kind of that phase is that like journalists

473
00:25:56,760 --> 00:25:59,439
Speaker 1: started to like sensationalize issues out of business, but like

474
00:25:59,520 --> 00:26:02,960
Speaker 1: every company has issues. The fact that like this became

475
00:26:03,040 --> 00:26:05,840
Speaker 1: clickbait and like tethered to kind of people with public

476
00:26:05,880 --> 00:26:11,520
Speaker 1: personas was also just difficult. But ultimately, like I learned

477
00:26:11,520 --> 00:26:14,359
Speaker 1: so much from that experience, and like I think a

478
00:26:14,359 --> 00:26:17,400
Speaker 1: few things like being the CEO means you're fully accountable

479
00:26:17,480 --> 00:26:19,680
Speaker 1: to the whole picture, and so like that was a

480
00:26:19,720 --> 00:26:21,919
Speaker 1: great kind of lesson for me, Like you think you

481
00:26:22,000 --> 00:26:24,520
Speaker 1: know that, and then ultimately like you're the one to

482
00:26:24,520 --> 00:26:26,800
Speaker 1: fall on the sword, and that was huge for me

483
00:26:26,960 --> 00:26:29,800
Speaker 1: just to kind of like learn and I learned so

484
00:26:29,840 --> 00:26:31,760
Speaker 1: many things that now applied to the new businesses and

485
00:26:32,720 --> 00:26:35,000
Speaker 1: are I'm very focused on like not making the same

486
00:26:35,000 --> 00:26:35,720
Speaker 1: mistake twice.

487
00:26:35,760 --> 00:26:36,800
Speaker 4: Thank you for sharing that.

488
00:26:36,960 --> 00:26:40,919
Speaker 3: I think that when it comes to like being the

489
00:26:41,000 --> 00:26:45,240
Speaker 3: person that's at the front, like being that CEO figure.

490
00:26:45,680 --> 00:26:48,640
Speaker 3: I just can't even imagine the stress that you were

491
00:26:48,680 --> 00:26:53,440
Speaker 3: experiencing while you were also like pregnant during this time

492
00:26:53,640 --> 00:26:55,200
Speaker 3: or just had your first baby.

493
00:26:55,600 --> 00:26:58,760
Speaker 1: Yeah, so I think I when this started kind of

494
00:26:58,800 --> 00:27:05,199
Speaker 1: like bubbling, was probably seven months pregnant, and ultimately like

495
00:27:05,320 --> 00:27:08,199
Speaker 1: back to the board piece like we just there were

496
00:27:08,200 --> 00:27:11,080
Speaker 1: too many challenges there and and I had kind of

497
00:27:11,400 --> 00:27:13,480
Speaker 1: called one thing out to the board. We were gonna

498
00:27:13,480 --> 00:27:16,959
Speaker 1: make some changes, and the changes didn't take place, and

499
00:27:17,000 --> 00:27:21,520
Speaker 1: then this article comes out, and that day I was

500
00:27:21,680 --> 00:27:24,439
Speaker 1: very like angry. I was like, how could this happen?

501
00:27:24,560 --> 00:27:28,600
Speaker 1: And it's funny, well sort of funny. I remember writing

502
00:27:28,600 --> 00:27:30,720
Speaker 1: to the board. Actually first I googled how do you resign?

503
00:27:30,760 --> 00:27:33,240
Speaker 1: Because I'd never resigned before, and so then I write

504
00:27:33,240 --> 00:27:36,000
Speaker 1: a message to the board, to your board, I hereby

505
00:27:36,080 --> 00:27:40,280
Speaker 1: tender my resignation, doing things tie and I mean I

506
00:27:40,359 --> 00:27:43,119
Speaker 1: never imagined like leaving my baby ov you know what

507
00:27:43,160 --> 00:27:45,960
Speaker 1: I mean, But was like had come to a point

508
00:27:45,960 --> 00:27:49,480
Speaker 1: where I was I had just had sunny. Now had

509
00:27:49,480 --> 00:27:52,960
Speaker 1: this crazy article come out, and ultimately like hadn't felt

510
00:27:53,680 --> 00:27:56,280
Speaker 1: protected by the board, which the board is there to

511
00:27:56,359 --> 00:27:59,360
Speaker 1: kind of like, you know, make sure that the company

512
00:27:59,400 --> 00:28:02,560
Speaker 1: is protected. And so anyway, all of that, all of

513
00:28:02,560 --> 00:28:06,640
Speaker 1: that happened, I almost like have amnesia from the time.

514
00:28:06,680 --> 00:28:08,879
Speaker 1: I think that's the right word, like I can't recollect

515
00:28:08,880 --> 00:28:12,439
Speaker 1: all the details. And probably for good reason.

516
00:28:14,000 --> 00:28:16,040
Speaker 3: Oh yeah, definitely for a good reason. I have so

517
00:28:16,080 --> 00:28:18,600
Speaker 3: many things in my life that were extremely traumatic that

518
00:28:18,680 --> 00:28:21,160
Speaker 3: I've got no details on and it's just my brain

519
00:28:21,240 --> 00:28:23,480
Speaker 3: and my body trying to protect me so that I can.

520
00:28:23,400 --> 00:28:26,640
Speaker 4: Move forward totally. Yeah, oh my god.

521
00:28:26,680 --> 00:28:30,960
Speaker 3: But so you lose your mourning almost like this devastating

522
00:28:31,000 --> 00:28:35,440
Speaker 3: loss while also celebrating like the birth of your legitimate child.

523
00:28:35,920 --> 00:28:37,640
Speaker 1: Yeah, totally for you.

524
00:28:37,760 --> 00:28:41,000
Speaker 4: That must have been like really big an opportunity.

525
00:28:41,800 --> 00:28:42,440
Speaker 1: Yeah.

526
00:28:42,600 --> 00:28:42,719
Speaker 2: Uh.

527
00:28:43,680 --> 00:28:46,240
Speaker 1: Pretty quickly the board had asked me to come back,

528
00:28:46,520 --> 00:28:48,680
Speaker 1: and so I think that was like a month later,

529
00:28:49,480 --> 00:28:53,800
Speaker 1: maybe a little longer. So I signed back on. And

530
00:28:54,360 --> 00:28:57,480
Speaker 1: it's funny because like again, people are like why did

531
00:28:57,480 --> 00:28:59,640
Speaker 1: you go back And it's like I'm the type of

532
00:28:59,640 --> 00:29:01,560
Speaker 1: person that's like wired in the way that like there's

533
00:29:01,560 --> 00:29:03,080
Speaker 1: got to be a solution and I'm like going to

534
00:29:03,120 --> 00:29:07,600
Speaker 1: figure out the solution here, And so I signed back

535
00:29:07,640 --> 00:29:11,920
Speaker 1: on and like tried my very best to like, you know,

536
00:29:12,120 --> 00:29:15,200
Speaker 1: make it work, but ultimately it was too much of

537
00:29:15,200 --> 00:29:18,120
Speaker 1: an opportunity cost to like spend my time there versus

538
00:29:18,200 --> 00:29:20,520
Speaker 1: like go look at starting something from scratch and then

539
00:29:20,520 --> 00:29:23,760
Speaker 1: applying the learnings. And I think another learning just to

540
00:29:24,160 --> 00:29:27,360
Speaker 1: call out, is like we brought so many investors on

541
00:29:27,480 --> 00:29:30,880
Speaker 1: and likely raised too much money, which ultimately like was

542
00:29:31,000 --> 00:29:33,640
Speaker 1: part of me losing control. And that's really rooted in

543
00:29:33,720 --> 00:29:36,320
Speaker 1: kind of a percent ownership or equity in the company.

544
00:29:36,800 --> 00:29:40,080
Speaker 1: You know stand that that's the standpoint. So that's just

545
00:29:40,120 --> 00:29:43,920
Speaker 1: another thing to be conscious of. And and I went

546
00:29:43,960 --> 00:29:46,600
Speaker 1: back in, and then I stayed there for probably seven

547
00:29:46,640 --> 00:29:48,480
Speaker 1: or eight months, but then knew I had to I

548
00:29:48,520 --> 00:29:52,600
Speaker 1: had to go build something else. And we have a

549
00:29:52,600 --> 00:29:55,240
Speaker 1: lot of today just fast forward. We have a lot

550
00:29:55,240 --> 00:29:57,840
Speaker 1: of awesome people that had built out their voices from

551
00:29:57,840 --> 00:30:01,760
Speaker 1: scratch with me now energize building again around around kind

552
00:30:01,760 --> 00:30:02,640
Speaker 1: of two new visions.

553
00:30:07,680 --> 00:30:10,080
Speaker 3: Taking a break from today's episode to give some love

554
00:30:10,200 --> 00:30:13,400
Speaker 3: to my sponsors and no unsponsors. Every single brand that

555
00:30:13,400 --> 00:30:15,120
Speaker 3: you hear about in the show is a brand that

556
00:30:15,160 --> 00:30:18,520
Speaker 3: I feel deeply passionate about. I would be remiss about

557
00:30:18,520 --> 00:30:21,680
Speaker 3: it and say that I get approached by a handful

558
00:30:21,880 --> 00:30:25,640
Speaker 3: of brands on the regular who want access to your ears.

559
00:30:25,720 --> 00:30:28,400
Speaker 3: You have very special ears, but they want me to

560
00:30:28,440 --> 00:30:31,680
Speaker 3: back their products, and I only do that with brands

561
00:30:31,720 --> 00:30:35,200
Speaker 3: I use regularly, and that I truly believe in the

562
00:30:35,240 --> 00:30:37,280
Speaker 3: first brand that I want to talk to you about today,

563
00:30:37,400 --> 00:30:41,280
Speaker 3: a long time friend of the show that is inside Tracker.

564
00:30:41,600 --> 00:30:45,160
Speaker 3: I am always always seeking out the right things for

565
00:30:45,240 --> 00:30:47,440
Speaker 3: my body so that I can have more energy, get

566
00:30:47,480 --> 00:30:48,320
Speaker 3: better sleep.

567
00:30:48,120 --> 00:30:49,600
Speaker 4: And a healthy immune system.

568
00:30:49,640 --> 00:30:53,440
Speaker 3: The goal is to live longer, look better, and live healthier.

569
00:30:53,680 --> 00:30:56,800
Speaker 3: I was so so amped to add inside Tracker into

570
00:30:56,800 --> 00:30:59,520
Speaker 3: my routine last year and now what is inside Tracker.

571
00:30:59,560 --> 00:31:03,440
Speaker 3: Inside track is an ultrap personalized performance system that analyzes

572
00:31:03,520 --> 00:31:07,960
Speaker 3: data from your blood, DNA, lifestyle and fitness tracker to

573
00:31:08,040 --> 00:31:10,680
Speaker 3: help you optimize your body and reach your health and

574
00:31:10,720 --> 00:31:14,280
Speaker 3: wellness goals. I went through a time period last year

575
00:31:14,280 --> 00:31:16,160
Speaker 3: where I was feeling a bit sluggish when it came

576
00:31:16,320 --> 00:31:20,160
Speaker 3: to my marathon training. But with one super simple mobile

577
00:31:20,200 --> 00:31:23,440
Speaker 3: blood draw and a DNA swab, I was able to

578
00:31:23,560 --> 00:31:26,800
Speaker 3: get insights from inside Tracker about what was happening within

579
00:31:27,120 --> 00:31:31,840
Speaker 3: my body and make some really important changes. I learned

580
00:31:31,880 --> 00:31:34,640
Speaker 3: that at the time at Lower Iron and farredin levels

581
00:31:34,880 --> 00:31:38,160
Speaker 3: and that was really impacting my performance. Inside Tracker then

582
00:31:38,440 --> 00:31:41,560
Speaker 3: was able to give me a customized action plan with

583
00:31:41,680 --> 00:31:45,680
Speaker 3: science backed nutrition, fitness and lifestyle recommendations that made a

584
00:31:45,760 --> 00:31:49,880
Speaker 3: major difference. Now, Inside Tracker offering hurdlers an amazing discount.

585
00:31:49,880 --> 00:31:52,280
Speaker 3: If you head on over to inside tracker dot com

586
00:31:52,320 --> 00:31:55,440
Speaker 3: slash hurdle, you can get twenty percent off the entire

587
00:31:55,560 --> 00:31:59,600
Speaker 3: inside Tracker store today. Again, that is inside Tracker dot com.

588
00:31:59,640 --> 00:32:02,840
Speaker 3: I am sid e t R a c k e

589
00:32:03,160 --> 00:32:06,560
Speaker 3: R dot com slash kurdle to receive twenty percent off

590
00:32:06,760 --> 00:32:11,120
Speaker 3: the entire store today, you will never regret doing something

591
00:32:11,200 --> 00:32:14,840
Speaker 3: good for your body. Also, want to give some love

592
00:32:15,000 --> 00:32:20,080
Speaker 3: to Element man. This is like prime elements time for me.

593
00:32:20,200 --> 00:32:21,320
Speaker 4: The temperatures are up.

594
00:32:21,440 --> 00:32:25,600
Speaker 3: Getting your electrolytes in is absolutely critical all year, but

595
00:32:25,720 --> 00:32:28,440
Speaker 3: especially right now when my sweat rate feels like it's

596
00:32:28,440 --> 00:32:30,240
Speaker 3: through the roof. Really sexy.

597
00:32:30,840 --> 00:32:33,560
Speaker 4: I know. Element is a tasty electrolylle drink mix.

598
00:32:33,440 --> 00:32:36,360
Speaker 3: With everything you need and nothing you don't, which means

599
00:32:36,400 --> 00:32:39,479
Speaker 3: a lot of salt with no sugar. It's got a

600
00:32:39,560 --> 00:32:42,880
Speaker 3: science backed electrolyte rate of one thousand milligram sodium two

601
00:32:42,920 --> 00:32:47,480
Speaker 3: hundred milligrams potassium and sixty milligrams magnesium. It's got none

602
00:32:47,520 --> 00:32:51,120
Speaker 3: of the junk, no sugar again, no coloring, no artificial ingredients,

603
00:32:51,120 --> 00:32:55,800
Speaker 3: no gluten, no fillers, no b s. For those of

604
00:32:55,840 --> 00:32:57,600
Speaker 3: you that need to know a little bit more about

605
00:32:57,600 --> 00:33:01,400
Speaker 3: how electrolytes work, what their role is, electric facilitate hundreds

606
00:33:01,400 --> 00:33:05,880
Speaker 3: of functions in the body, including the function of nerve impulses,

607
00:33:05,920 --> 00:33:11,960
Speaker 3: hormonal regulation, nutrient absorption, and fluid balance. So by integrating

608
00:33:12,040 --> 00:33:15,520
Speaker 3: Element into your routine, it can help prevent and eliminate headaches,

609
00:33:15,760 --> 00:33:21,760
Speaker 3: muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency.

610
00:33:22,120 --> 00:33:24,880
Speaker 3: Right now, Element is offering my listeners a free sample

611
00:33:24,920 --> 00:33:28,240
Speaker 3: pack with any order. That's eight single serve packets free

612
00:33:28,560 --> 00:33:31,880
Speaker 3: with any Element order. This way you can try all

613
00:33:32,000 --> 00:33:35,239
Speaker 3: the flavors and figure out what your go to is.

614
00:33:35,880 --> 00:33:39,080
Speaker 3: Head on over to Drink Elements dot com slash kurdle

615
00:33:39,480 --> 00:33:40,800
Speaker 3: to get yours today.

616
00:33:40,840 --> 00:33:43,560
Speaker 4: This deal is only available through my link.

617
00:33:43,640 --> 00:33:46,080
Speaker 3: You must head on over to d R I n

618
00:33:46,240 --> 00:33:51,080
Speaker 3: k l m nt dot com slash kurdle to get

619
00:33:51,440 --> 00:33:52,480
Speaker 3: yours today.

620
00:33:59,560 --> 00:34:00,200
Speaker 4: We love that.

621
00:34:00,320 --> 00:34:02,960
Speaker 3: We love that, so just to make sure that we

622
00:34:03,040 --> 00:34:06,680
Speaker 3: don't glaze over this. Did you properly really barely take

623
00:34:06,800 --> 00:34:08,399
Speaker 3: a month of maternity leave?

624
00:34:08,560 --> 00:34:10,960
Speaker 1: Yeah, there was a maternity leave that was not not

625
00:34:11,040 --> 00:34:14,320
Speaker 1: a thing, but such a nice distraction and like place

626
00:34:14,440 --> 00:34:17,960
Speaker 1: to kind of like apply the focus and energy after

627
00:34:18,040 --> 00:34:22,840
Speaker 1: a really like tumultuous and chaotic whatever six plus months.

628
00:34:23,280 --> 00:34:27,120
Speaker 3: Do you, aside from the movement that you incorporate daily,

629
00:34:27,680 --> 00:34:31,840
Speaker 3: do anything else for you besides building companies.

630
00:34:32,440 --> 00:34:36,280
Speaker 1: I'm most energized by like being busy all the time.

631
00:34:36,400 --> 00:34:40,080
Speaker 1: And so I have a lot of pets. I you know,

632
00:34:40,120 --> 00:34:43,160
Speaker 1: it requires me to take them on walks. Like since

633
00:34:43,200 --> 00:34:45,240
Speaker 1: I was little, like I couldn't go on a vacation

634
00:34:45,320 --> 00:34:48,440
Speaker 1: and just like lounge around or tan like my parents.

635
00:34:48,440 --> 00:34:50,360
Speaker 1: My mom was just here and she was reminded me

636
00:34:50,400 --> 00:34:52,720
Speaker 1: that like I'd always have to be in like scuba

637
00:34:52,760 --> 00:34:56,360
Speaker 1: diving training or like you know, reading like a massive

638
00:34:56,400 --> 00:34:58,680
Speaker 1: book for the five days of vacation and then like

639
00:34:59,040 --> 00:35:01,040
Speaker 1: learning how to scuba dive. So I just like a

640
00:35:01,080 --> 00:35:03,680
Speaker 1: lot of things going on and kind of to be

641
00:35:03,840 --> 00:35:05,920
Speaker 1: kind of you know, spread across a lot of things

642
00:35:05,960 --> 00:35:07,960
Speaker 1: at once, which that's just the way I like it.

643
00:35:08,000 --> 00:35:10,839
Speaker 1: So that's kind of how I have designed my life,

644
00:35:10,840 --> 00:35:13,800
Speaker 1: whether it be animals. My husband's a country singer. We

645
00:35:14,120 --> 00:35:16,239
Speaker 1: often go to those concerts. There's a lot going on.

646
00:35:16,320 --> 00:35:17,759
Speaker 1: It's very very fun.

647
00:35:17,640 --> 00:35:18,200
Speaker 4: Very fun.

648
00:35:18,440 --> 00:35:22,600
Speaker 3: A hard pivot here toward you just mentioned it the

649
00:35:23,600 --> 00:35:26,680
Speaker 3: new what's going on with you now? I would be

650
00:35:26,840 --> 00:35:29,880
Speaker 3: remiss if I didn't say that. A ton of women

651
00:35:30,200 --> 00:35:33,520
Speaker 3: and just hurtlers in general listening to this podcast right

652
00:35:33,560 --> 00:35:37,480
Speaker 3: now don't know much about web three. So before we

653
00:35:37,600 --> 00:35:40,359
Speaker 3: even like talk about try your best, can you talk

654
00:35:40,400 --> 00:35:44,280
Speaker 3: to them us about why you were interested in getting

655
00:35:44,320 --> 00:35:46,920
Speaker 3: involved in web three and maybe just like a little

656
00:35:46,960 --> 00:35:50,000
Speaker 3: intro pitch elevator situation.

657
00:35:50,520 --> 00:35:51,040
Speaker 4: What it is.

658
00:35:51,280 --> 00:35:54,160
Speaker 1: Yeah, let me make it short and sweet. Okay, you

659
00:35:54,160 --> 00:35:56,239
Speaker 1: don't have to know what web three is. But what

660
00:35:56,280 --> 00:35:58,680
Speaker 1: I love about web three is this idea. Web three

661
00:35:58,719 --> 00:36:02,640
Speaker 1: is a new technology. Let's set the table there. What

662
00:36:02,719 --> 00:36:06,560
Speaker 1: I love about web three is this idea of community ownership.

663
00:36:06,800 --> 00:36:11,000
Speaker 1: And so that means users of a product become owners

664
00:36:11,200 --> 00:36:18,320
Speaker 1: of the product, and that allows projects, companies, brands, whatever

665
00:36:18,400 --> 00:36:21,960
Speaker 1: kind of that product is to grow at a more

666
00:36:22,200 --> 00:36:26,600
Speaker 1: quick and efficient rate than companies building today. If that

667
00:36:26,640 --> 00:36:29,440
Speaker 1: makes sense, it may I think like having stake in

668
00:36:29,520 --> 00:36:32,200
Speaker 1: the game. In the game, for instance, like makes you

669
00:36:32,239 --> 00:36:34,120
Speaker 1: want to talk about it, help to grow, build it,

670
00:36:34,160 --> 00:36:37,640
Speaker 1: et cetera. So it's all about aligned incentives and that's

671
00:36:37,640 --> 00:36:41,160
Speaker 1: what the blockchain or kind of Web three technology enables.

672
00:36:41,520 --> 00:36:45,799
Speaker 1: We've created a Web three enabled community commerce tool that

673
00:36:45,960 --> 00:36:49,760
Speaker 1: essentially allows brands to directly link with their most soial

674
00:36:49,840 --> 00:36:52,880
Speaker 1: fans to help them grow, and then share value with

675
00:36:52,960 --> 00:36:57,080
Speaker 1: those fans for helping helping them to grow. So it's

676
00:36:57,120 --> 00:36:59,560
Speaker 1: really it's really quite exciting. I got into the Web

677
00:36:59,560 --> 00:37:02,040
Speaker 1: three space over the last year and a half and

678
00:37:02,160 --> 00:37:06,920
Speaker 1: was really interested to see that these projects where the

679
00:37:06,960 --> 00:37:10,319
Speaker 1: community were the owners of these projects or products like,

680
00:37:10,680 --> 00:37:15,399
Speaker 1: had the ability to grow extremely quickly. And a few

681
00:37:15,440 --> 00:37:18,480
Speaker 1: things just today, like I very much believe that crypto

682
00:37:18,520 --> 00:37:20,719
Speaker 1: has the ability to unlock a better business model for

683
00:37:20,800 --> 00:37:24,440
Speaker 1: brands that are structurally reliant on ad platforms. And so

684
00:37:24,560 --> 00:37:26,920
Speaker 1: in my past, we would spend thirty to forty percent

685
00:37:26,960 --> 00:37:31,040
Speaker 1: of our total dollars raised on acquiring customers through Instagram

686
00:37:31,160 --> 00:37:35,440
Speaker 1: or Facebook, and ultimately that didn't net more loyal customers.

687
00:37:36,280 --> 00:37:39,319
Speaker 1: What did was this more three sixty kind of community

688
00:37:39,480 --> 00:37:42,879
Speaker 1: approach where people were being introduced to the brand through

689
00:37:43,160 --> 00:37:46,960
Speaker 1: the exercise dress event or more of like a true

690
00:37:47,000 --> 00:37:50,120
Speaker 1: to the mission type of way in it, and it

691
00:37:50,200 --> 00:37:53,319
Speaker 1: netted four times more valuable customers and customers that would

692
00:37:53,320 --> 00:37:56,440
Speaker 1: stick with us. So we've essentially created a community building

693
00:37:56,680 --> 00:38:00,640
Speaker 1: toolkit that allows brands and fans to build together and

694
00:38:00,840 --> 00:38:01,960
Speaker 1: for both sides to win.

695
00:38:03,239 --> 00:38:06,279
Speaker 3: So, if I'm a brand fan and I want to

696
00:38:06,320 --> 00:38:09,040
Speaker 3: get in on what you have going on, talk me

697
00:38:09,080 --> 00:38:11,000
Speaker 3: through what that would look like and what I would

698
00:38:11,040 --> 00:38:12,120
Speaker 3: quote unquote purchase.

699
00:38:12,680 --> 00:38:15,080
Speaker 1: Yeah, so let me point to an example that just

700
00:38:15,120 --> 00:38:18,040
Speaker 1: took place. We incubated a brand called Joggy and I

701
00:38:18,040 --> 00:38:20,600
Speaker 1: can go into that in a second, but the essentially

702
00:38:21,239 --> 00:38:24,320
Speaker 1: launch call to action was to become a founding member.

703
00:38:24,480 --> 00:38:28,319
Speaker 1: And to become a founding member meant you received this

704
00:38:28,560 --> 00:38:31,200
Speaker 1: little collectible called the Joggy Doggie, and it's this cute

705
00:38:31,280 --> 00:38:35,360
Speaker 1: kind of animated cartoon like dog. Anyway, when you bought

706
00:38:35,360 --> 00:38:38,920
Speaker 1: this Joggy Doggie, you unlocked a suite of founding member perks,

707
00:38:38,960 --> 00:38:43,920
Speaker 1: the headline being revenue based rewards. So five hundred people

708
00:38:44,120 --> 00:38:47,960
Speaker 1: that bought the Joggy Doggie now own five percent of

709
00:38:48,000 --> 00:38:50,040
Speaker 1: Joggi's revenue. So you can kind of think about it

710
00:38:50,080 --> 00:38:53,600
Speaker 1: as an angel investment in a way where this collectible

711
00:38:54,080 --> 00:38:56,480
Speaker 1: now that lives in a wallet, and wallet I understand

712
00:38:56,560 --> 00:38:58,680
Speaker 1: might be a very foreign term, but it's a Web

713
00:38:58,719 --> 00:39:02,759
Speaker 1: three kind of product that will start to see more

714
00:39:02,760 --> 00:39:06,759
Speaker 1: and more. This collectible lives in my wallet associated with

715
00:39:06,800 --> 00:39:13,240
Speaker 1: my identification, my ID, and essentially represents my rights, the revenue,

716
00:39:13,400 --> 00:39:15,840
Speaker 1: the revenue based rewards, as well as a number of

717
00:39:15,880 --> 00:39:18,720
Speaker 1: other rewards, access to kind of community building and shaping

718
00:39:18,800 --> 00:39:21,480
Speaker 1: kind of future product, a free product at the time,

719
00:39:21,520 --> 00:39:25,600
Speaker 1: and then imperpetuity percent a discount to Joggy products. So

720
00:39:25,600 --> 00:39:27,160
Speaker 1: that's one example.

721
00:39:28,560 --> 00:39:29,520
Speaker 4: For Joggy.

722
00:39:29,760 --> 00:39:33,480
Speaker 3: So if you wanted to quote unquote buy a Joggy doggie,

723
00:39:33,480 --> 00:39:36,719
Speaker 3: which is an NFTES Yeah, got it. Okay, So if

724
00:39:36,760 --> 00:39:38,920
Speaker 3: you want to buy if you wanted to be one

725
00:39:38,920 --> 00:39:42,040
Speaker 3: of those five hundred individuals who bought a Joggy doggie,

726
00:39:42,040 --> 00:39:44,640
Speaker 3: while say that five times fast how much would a

727
00:39:44,719 --> 00:39:45,840
Speaker 3: Joggy doggy cost?

728
00:39:46,560 --> 00:39:49,840
Speaker 1: Yeah, we each was two hundred and fifty and so

729
00:39:51,280 --> 00:39:54,960
Speaker 1: that seems like a big sticker price. But the ability

730
00:39:55,000 --> 00:39:57,840
Speaker 1: if you can kind of fast forward that investment is

731
00:39:58,000 --> 00:40:00,799
Speaker 1: likely worth it. As you think that Joggy three years

732
00:40:00,880 --> 00:40:04,200
Speaker 1: from now, what's my return? That can be quite meaningful.

733
00:40:04,480 --> 00:40:08,720
Speaker 1: And then what's also cool is over time, as Joggy grows,

734
00:40:09,280 --> 00:40:12,040
Speaker 1: those five hundred members can sell their Joggy doggie. So

735
00:40:12,080 --> 00:40:16,000
Speaker 1: there's many ways to realize tangible upside from a dollar

736
00:40:16,040 --> 00:40:20,239
Speaker 1: sign perspective. By participating in this new way with a brand.

737
00:40:20,160 --> 00:40:22,320
Speaker 3: I think that you broke that down in a really

738
00:40:22,360 --> 00:40:25,479
Speaker 3: excellent way that people can understand why someone might want

739
00:40:25,520 --> 00:40:27,920
Speaker 3: to get in on the ground floor like that or

740
00:40:27,960 --> 00:40:31,040
Speaker 3: acquire an NFT because of what it unlocks in the

741
00:40:31,120 --> 00:40:35,240
Speaker 3: long term. Now, clearly you just spoke about the example

742
00:40:35,400 --> 00:40:39,040
Speaker 3: of Joggy, super relevant to so many people listening to this,

743
00:40:39,280 --> 00:40:40,760
Speaker 3: So let's talk about Joggy.

744
00:40:40,840 --> 00:40:41,960
Speaker 4: What is joggy.

745
00:40:42,560 --> 00:40:47,560
Speaker 1: Yeah, of course, joggy is a plant based energy product

746
00:40:47,600 --> 00:40:52,520
Speaker 1: and energy type supplements that you take. We really focus

747
00:40:52,640 --> 00:40:56,720
Speaker 1: on enabling movement, but by what you ingest and if

748
00:40:56,760 --> 00:40:59,400
Speaker 1: I think about it, I really set out to make

749
00:40:59,520 --> 00:41:01,960
Speaker 1: Joggy bit based on the idea of kind of replacing

750
00:41:02,000 --> 00:41:04,799
Speaker 1: a red bull, kind of something that is better for

751
00:41:04,840 --> 00:41:09,360
Speaker 1: you with plant based ingredients but highly energizing and for

752
00:41:09,400 --> 00:41:12,319
Speaker 1: the active use case. So there are really four principles

753
00:41:12,360 --> 00:41:14,880
Speaker 1: when when we set out to create jogging. One it's

754
00:41:15,120 --> 00:41:19,760
Speaker 1: about inspiring movement. Two it's plant based. Three we're working

755
00:41:19,800 --> 00:41:23,520
Speaker 1: with an expert, so like a scientist in this case,

756
00:41:23,520 --> 00:41:26,399
Speaker 1: it's a lab called Sante Labs. And then four, it's

757
00:41:26,400 --> 00:41:29,719
Speaker 1: about personality, so bringing kind of this product and brand

758
00:41:29,800 --> 00:41:35,040
Speaker 1: to life in a highly personal, joyful, optimistic, and somewhat

759
00:41:35,160 --> 00:41:37,399
Speaker 1: unexpected way, which you see kind of in the way

760
00:41:37,400 --> 00:41:40,319
Speaker 1: that we've created assets, et cetera. It's very fun. It

761
00:41:40,360 --> 00:41:46,320
Speaker 1: probably feels familiar in ways to outdoor voices. But ultimately

762
00:41:46,440 --> 00:41:51,040
Speaker 1: we have five initial products. They're all meant for taking

763
00:41:51,040 --> 00:41:54,600
Speaker 1: before after activity. The first five products do have full

764
00:41:54,640 --> 00:41:58,200
Speaker 1: spectrum CBD in them, and I started experimenting with CBD

765
00:41:58,320 --> 00:42:02,160
Speaker 1: and THHC ahead of jogs about four years ago and

766
00:42:02,320 --> 00:42:06,880
Speaker 1: found that at the right dosage or formulation, taking CBD

767
00:42:07,000 --> 00:42:09,760
Speaker 1: before a run would conjure up kind of the feeling

768
00:42:09,800 --> 00:42:13,920
Speaker 1: of this slightly euphoric, joyful runners high, if you're familiar

769
00:42:13,920 --> 00:42:18,319
Speaker 1: with that, And ultimately that meant that I enjoyed kind

770
00:42:18,360 --> 00:42:21,200
Speaker 1: of my activity more and could go further. So there

771
00:42:21,239 --> 00:42:25,759
Speaker 1: are a lot of benefits to taking cannabinoids pre workout,

772
00:42:25,840 --> 00:42:29,200
Speaker 1: and that's like very much our initial positioning.

773
00:42:29,880 --> 00:42:33,600
Speaker 3: Got it, and only one of the products also has

774
00:42:34,040 --> 00:42:36,120
Speaker 3: I believe it's thhcv.

775
00:42:35,560 --> 00:42:38,880
Speaker 1: Right, correct, yeshcps I talk.

776
00:42:38,760 --> 00:42:41,080
Speaker 4: About that so that they can understand what that means.

777
00:42:41,200 --> 00:42:43,359
Speaker 1: Yeah, so all of the products are full spectrum, which

778
00:42:43,400 --> 00:42:46,319
Speaker 1: means there's less than point zero three percent of THHC

779
00:42:46,560 --> 00:42:51,280
Speaker 1: and THHC is generally like the psychoactive cannabinoid, but in

780
00:42:51,360 --> 00:42:55,680
Speaker 1: this low dosage it's not psychoactive. THHCV is a more new,

781
00:42:56,080 --> 00:43:00,879
Speaker 1: like recently researched cannabinoid that's an energizing cannabinoid. So it's

782
00:43:00,920 --> 00:43:06,000
Speaker 1: only in our runners high formulation as well as supercharges.

783
00:43:06,000 --> 00:43:08,600
Speaker 1: Actually they haven't come out yet, but we've found that

784
00:43:08,640 --> 00:43:13,960
Speaker 1: this new connabinoid is highly energizing and can replace a coffee.

785
00:43:14,800 --> 00:43:17,719
Speaker 1: It also is really interesting because it doesn't have the jitteriness,

786
00:43:18,520 --> 00:43:21,400
Speaker 1: so we've found that it's amazing for going on runs

787
00:43:21,800 --> 00:43:24,520
Speaker 1: or being active in any capacity. We need to get

788
00:43:24,520 --> 00:43:25,880
Speaker 1: you some to try.

789
00:43:25,960 --> 00:43:27,359
Speaker 4: Yeah, I know that I've been.

790
00:43:27,520 --> 00:43:29,360
Speaker 3: I've been on the road as you and I jammed

791
00:43:29,360 --> 00:43:31,399
Speaker 3: about before we started this, So I'm excited to get

792
00:43:31,400 --> 00:43:34,880
Speaker 3: home and dive into my and dive into my joggie.

793
00:43:34,960 --> 00:43:38,480
Speaker 3: It isn't surprising that there's a market for this because

794
00:43:38,880 --> 00:43:43,359
Speaker 3: just like with any to do, especially activity, it can

795
00:43:43,400 --> 00:43:46,840
Speaker 3: be like really overwhelming and oftentime, the anxiety that goes

796
00:43:46,880 --> 00:43:50,319
Speaker 3: hand in hand with like going out to run or

797
00:43:50,360 --> 00:43:52,359
Speaker 3: go to a workout class, like for some that can

798
00:43:52,400 --> 00:43:55,160
Speaker 3: be extremely preventative totally.

799
00:43:55,200 --> 00:43:58,000
Speaker 1: That we through in our initial research we found exactly

800
00:43:58,040 --> 00:44:00,480
Speaker 1: that so people get this. A lot of people do

801
00:44:00,560 --> 00:44:02,560
Speaker 1: find that they get quite anxious going to the gym

802
00:44:02,640 --> 00:44:04,839
Speaker 1: or or a group class or even just the thought

803
00:44:04,880 --> 00:44:07,280
Speaker 1: of having to go work out. And so Ready Steady

804
00:44:07,719 --> 00:44:09,560
Speaker 1: is one of our skews which is more kind of

805
00:44:09,600 --> 00:44:12,600
Speaker 1: targeted to that. It essentially is a more kind of

806
00:44:12,600 --> 00:44:15,239
Speaker 1: traditional use case for CBD that takes the edge off.

807
00:44:16,320 --> 00:44:19,920
Speaker 1: And so there's yeah, the first kind of five products

808
00:44:20,000 --> 00:44:22,880
Speaker 1: are very intentional and kind of what they do all

809
00:44:22,920 --> 00:44:26,359
Speaker 1: within kind of the active use case, which is we're

810
00:44:26,400 --> 00:44:28,799
Speaker 1: finding that like more and more people are are like

811
00:44:28,960 --> 00:44:31,520
Speaker 1: open to this, like the CBD kind of within the

812
00:44:31,520 --> 00:44:35,200
Speaker 1: active use case. One thing to note is our body

813
00:44:35,239 --> 00:44:39,280
Speaker 1: already produces the cannabinoids. So we have an endocannabinoid system,

814
00:44:39,719 --> 00:44:43,719
Speaker 1: and when you work out really hard, your body is

815
00:44:43,800 --> 00:44:48,360
Speaker 1: creating these cannabinoids that create kind of that joyful effect naturally,

816
00:44:48,440 --> 00:44:52,400
Speaker 1: and so this is supplementing kind of that already happening

817
00:44:52,520 --> 00:44:53,680
Speaker 1: system within your body.

818
00:44:54,760 --> 00:44:55,200
Speaker 4: Got it?

819
00:44:55,280 --> 00:45:00,440
Speaker 3: So how fast from use to affect? Are we talking?

820
00:45:00,960 --> 00:45:03,640
Speaker 1: Yeah, it's interesting. I used to be a CBD skeptic.

821
00:45:03,719 --> 00:45:07,480
Speaker 1: Most CBDs are oil based, and you'll notice with our

822
00:45:07,520 --> 00:45:10,640
Speaker 1: product when you open the tinctures they're white. And this

823
00:45:10,719 --> 00:45:15,279
Speaker 1: is really important. The facility that we manufacture with has

824
00:45:15,360 --> 00:45:20,880
Speaker 1: a water based encapsulation technology that essentially makes the CBD

825
00:45:21,440 --> 00:45:24,520
Speaker 1: four times more potent and fast acting so you feel it,

826
00:45:24,560 --> 00:45:26,600
Speaker 1: which is awesome. And the way they do that this

827
00:45:26,800 --> 00:45:29,279
Speaker 1: is think back to science class like oil and water

828
00:45:29,320 --> 00:45:32,040
Speaker 1: don't mix, so it makes sense that if you're taking

829
00:45:32,040 --> 00:45:34,959
Speaker 1: your cannabinoids via oil, there's going to be a drop

830
00:45:35,000 --> 00:45:37,480
Speaker 1: off in terms of how much you actually absorb. This

831
00:45:37,640 --> 00:45:43,920
Speaker 1: water based technology makes the cannabinoids much more bioavailable or

832
00:45:43,960 --> 00:45:48,000
Speaker 1: accessible to your body because it's water meeting water. And

833
00:45:48,040 --> 00:45:52,239
Speaker 1: then the lipid encapsulation piece of the tech is important,

834
00:45:52,360 --> 00:45:55,920
Speaker 1: as the cannabinoids are broken into billions of pieces and

835
00:45:55,960 --> 00:46:00,720
Speaker 1: then essentially packaged in something that mimics the structure of lipid,

836
00:46:01,120 --> 00:46:05,040
Speaker 1: which protects them and protects the quality. So the technology

837
00:46:05,080 --> 00:46:07,359
Speaker 1: is really important here and I kind of geek out

838
00:46:07,360 --> 00:46:11,319
Speaker 1: about it, but Joggi is hopefully a really beautiful kind

839
00:46:11,320 --> 00:46:14,839
Speaker 1: of balance between art and science, where like, there's significant

840
00:46:14,880 --> 00:46:17,680
Speaker 1: technical cred to our product, but it's brought to life

841
00:46:17,719 --> 00:46:22,399
Speaker 1: in this like eased, delightful, fun way that ultimately makes

842
00:46:22,400 --> 00:46:24,839
Speaker 1: it a really fun brand and product to engage with.

843
00:46:25,880 --> 00:46:30,520
Speaker 3: Yeah, your passion for this is clearly electric. And it's

844
00:46:30,640 --> 00:46:35,600
Speaker 3: also important to note here that because of the way

845
00:46:35,840 --> 00:46:40,760
Speaker 3: that the product is delivered water versus oil, you would

846
00:46:40,840 --> 00:46:44,200
Speaker 3: need less of it than if you were leaning into

847
00:46:44,440 --> 00:46:47,920
Speaker 3: an oil tincture, which means that it will last you longer.

848
00:46:48,400 --> 00:46:50,719
Speaker 1: Yeah, one hundred percent, and so you'll see that kind

849
00:46:50,760 --> 00:46:55,799
Speaker 1: of in the milligrams, et cetera. But we just sent

850
00:46:55,840 --> 00:46:58,359
Speaker 1: an email it today. One hundred percent of the ruse

851
00:46:58,360 --> 00:47:01,480
Speaker 1: are reviews for runner hire Fire five star. Like people

852
00:47:01,480 --> 00:47:03,759
Speaker 1: are really loving this. So I've been blown away by

853
00:47:03,760 --> 00:47:06,160
Speaker 1: the response. It's been really fun to kind of start

854
00:47:06,200 --> 00:47:06,680
Speaker 1: it up again.

855
00:47:06,840 --> 00:47:10,600
Speaker 3: When you got into this space and knew that this

856
00:47:10,840 --> 00:47:13,840
Speaker 3: was a direction that you wanted to go in, was

857
00:47:13,880 --> 00:47:19,040
Speaker 3: there just obscene amounts of research and learning and reach

858
00:47:19,080 --> 00:47:21,239
Speaker 3: out so that you could feel like fully immersed and

859
00:47:21,320 --> 00:47:22,400
Speaker 3: understanding in the space.

860
00:47:23,040 --> 00:47:27,040
Speaker 1: Oh yeah, and Sante Labs out of Austin is the

861
00:47:27,160 --> 00:47:29,600
Speaker 1: leader in kind of a credited testing and so like

862
00:47:29,840 --> 00:47:31,680
Speaker 1: all of this, I didn't know anything about this beyond

863
00:47:31,760 --> 00:47:34,680
Speaker 1: kind of like personal trial and error, and then when

864
00:47:35,280 --> 00:47:38,239
Speaker 1: when I started to feel the effects, I was like,

865
00:47:38,320 --> 00:47:42,400
Speaker 1: this is something that's really interesting to like formalize, you know,

866
00:47:42,640 --> 00:47:45,560
Speaker 1: formalize research and like go deep in. So we brought on,

867
00:47:45,719 --> 00:47:49,880
Speaker 1: we brought on the lab, and I think it's interesting

868
00:47:49,920 --> 00:47:53,600
Speaker 1: because a lot of kind of the performance or sports

869
00:47:53,600 --> 00:47:56,000
Speaker 1: world are starting to be more open to the use

870
00:47:56,040 --> 00:47:57,880
Speaker 1: of CBD, and I think that's going to turn on

871
00:47:57,960 --> 00:48:00,840
Speaker 1: more and more. The NFL, for instance, it's it's possible

872
00:48:01,040 --> 00:48:04,040
Speaker 1: track and field less. So we're really focused right now

873
00:48:04,040 --> 00:48:09,000
Speaker 1: on like recreational activities, but I do think more like

874
00:48:09,120 --> 00:48:16,920
Speaker 1: true pro sports and kind of like performance focused whatever activities,

875
00:48:16,920 --> 00:48:19,239
Speaker 1: et cetera, are going to be more open to CBD soon.

876
00:48:19,360 --> 00:48:22,239
Speaker 1: That said, like most of the CBD products that are

877
00:48:22,280 --> 00:48:26,480
Speaker 1: out there today are not tested by accredited facilities, and

878
00:48:26,520 --> 00:48:29,080
Speaker 1: so you're not getting the same kind of amount of

879
00:48:29,120 --> 00:48:32,520
Speaker 1: cannabinoids in each dose as like every time that you

880
00:48:32,560 --> 00:48:34,640
Speaker 1: get it. So that's something that's very important to us.

881
00:48:35,000 --> 00:48:37,480
Speaker 1: But yes, we've gone deep in this. It's been a

882
00:48:37,480 --> 00:48:40,720
Speaker 1: fun place to play, but Ultimately, the product really works

883
00:48:40,760 --> 00:48:45,200
Speaker 1: and enables kind of where we started. It should make

884
00:48:45,360 --> 00:48:47,000
Speaker 1: movement easier and more fun.

885
00:48:48,360 --> 00:48:51,719
Speaker 4: What outside of JOGGI excites.

886
00:48:51,239 --> 00:48:55,640
Speaker 1: You right now in terms of anything.

887
00:48:55,440 --> 00:48:56,760
Speaker 4: Just life, man? Yeah?

888
00:48:57,040 --> 00:49:00,360
Speaker 1: Yeah, Well, two little kids. They're amazing, a two and

889
00:49:00,360 --> 00:49:03,080
Speaker 1: a half year old named Sonny, and she is precocious

890
00:49:03,080 --> 00:49:07,359
Speaker 1: as hell, which is she's like a lot to deal with.

891
00:49:07,400 --> 00:49:10,319
Speaker 1: But I love the challenge of being a mom. It's

892
00:49:10,360 --> 00:49:13,480
Speaker 1: been it's been awesome. And then I'm also We're going

893
00:49:13,520 --> 00:49:15,759
Speaker 1: to spend the summer in Malibu, and my husband's a

894
00:49:15,760 --> 00:49:19,160
Speaker 1: great surfer. I'm not a great surfer, so I'm ready

895
00:49:19,200 --> 00:49:22,440
Speaker 1: to dive in and learn how to surf over the

896
00:49:22,520 --> 00:49:23,240
Speaker 1: next four months.

897
00:49:23,960 --> 00:49:27,040
Speaker 3: That doesn't surprise me in the slightest either, you being like,

898
00:49:27,080 --> 00:49:28,879
Speaker 3: I'm not a good surfer, so now's a perfect time

899
00:49:28,920 --> 00:49:29,320
Speaker 3: to learn.

900
00:49:29,840 --> 00:49:32,000
Speaker 1: I love being a beginner at things like how many

901
00:49:32,000 --> 00:49:33,480
Speaker 1: things do you get to be a beginner at? So

902
00:49:33,560 --> 00:49:36,920
Speaker 1: like that that's kind of something that yeah, I'm very

903
00:49:36,920 --> 00:49:37,640
Speaker 1: excited about that.

904
00:49:38,760 --> 00:49:43,919
Speaker 3: Reflecting on building this new chapter for yourself and really

905
00:49:43,960 --> 00:49:47,480
Speaker 3: emerging out of a difficult time, when you think about

906
00:49:47,560 --> 00:49:50,719
Speaker 3: the best advice that you've been offered in this new

907
00:49:50,840 --> 00:49:52,280
Speaker 3: chapter what comes to mind.

908
00:49:52,480 --> 00:49:54,520
Speaker 1: I like the idea of not make don't make the

909
00:49:54,520 --> 00:49:56,520
Speaker 1: same mistake twice. I think I mentioned that earlier, but

910
00:49:56,560 --> 00:49:59,480
Speaker 1: I do think that's super important. Like mistakes are gonna

911
00:49:59,480 --> 00:50:00,879
Speaker 1: happen all the time. You're going to fail a little

912
00:50:00,920 --> 00:50:03,520
Speaker 1: at a lot of things, but like taking the time

913
00:50:03,600 --> 00:50:08,200
Speaker 1: to package those, address them, acknowledge them, and then not

914
00:50:08,239 --> 00:50:11,279
Speaker 1: do them again, it is really important. I think that's

915
00:50:11,320 --> 00:50:13,240
Speaker 1: kind of what strikes me right now. But I also

916
00:50:13,800 --> 00:50:17,080
Speaker 1: one thing that I'm hoping to do by leading by

917
00:50:17,120 --> 00:50:21,480
Speaker 1: example is show that like you can have all all

918
00:50:21,680 --> 00:50:25,920
Speaker 1: seemingly come crashing down, but like that doesn't need to

919
00:50:26,320 --> 00:50:29,719
Speaker 1: rock you forever. Like there you can absolutely get back

920
00:50:29,760 --> 00:50:32,440
Speaker 1: on the horse for lack of a better term, And

921
00:50:33,080 --> 00:50:35,560
Speaker 1: like I'm so excited to like show that we can

922
00:50:35,600 --> 00:50:38,480
Speaker 1: build again, and that like your ability to create a

923
00:50:38,560 --> 00:50:40,800
Speaker 1: vision or like set a vision and then go execute

924
00:50:40,920 --> 00:50:44,440
Speaker 1: upon it is your own and not somebody else's to

925
00:50:44,520 --> 00:50:45,160
Speaker 1: interfere with.

926
00:50:45,360 --> 00:50:50,640
Speaker 3: Definitely, someone comes to your Instagram, they see this female

927
00:50:50,680 --> 00:50:54,560
Speaker 3: founder with almost one hundred thousand followers, someone that builds brands,

928
00:50:55,040 --> 00:50:58,719
Speaker 3: founder of get Joggy and outdoor Voices. When you look

929
00:50:58,760 --> 00:51:01,400
Speaker 3: in the mirror, what is it that you see looking back.

930
00:51:01,280 --> 00:51:03,799
Speaker 1: At you a lot of energy. So I kind of

931
00:51:03,800 --> 00:51:06,480
Speaker 1: picture myself as the energizer bunny, which is fun but

932
00:51:06,560 --> 00:51:10,719
Speaker 1: also a lot to manage. And I'm proud. I feel

933
00:51:10,760 --> 00:51:13,839
Speaker 1: like I've handled a lot gracefully. And I haven't said

934
00:51:13,840 --> 00:51:16,600
Speaker 1: that out loud, but I feel like if I look

935
00:51:16,640 --> 00:51:18,840
Speaker 1: back at the last few years, that is something that

936
00:51:18,840 --> 00:51:22,759
Speaker 1: I'm proud of. And I also really like think I'm

937
00:51:23,000 --> 00:51:26,120
Speaker 1: someone that you know has all the intent to treat

938
00:51:26,120 --> 00:51:28,719
Speaker 1: people who all do things well and try my best,

939
00:51:28,760 --> 00:51:30,799
Speaker 1: which is funny because that's the name of the company now.

940
00:51:30,880 --> 00:51:34,399
Speaker 1: So I'm an optimistic kind of person that really wants

941
00:51:34,520 --> 00:51:38,799
Speaker 1: to have a positive impact. And that's like purely what

942
00:51:38,840 --> 00:51:39,560
Speaker 1: I'm focused on.

943
00:51:40,560 --> 00:51:42,560
Speaker 4: Purely, that's it all, right ty.

944
00:51:42,760 --> 00:51:46,839
Speaker 3: Right now, you have an opportunity to give yourself a

945
00:51:46,880 --> 00:51:49,719
Speaker 3: piece of advice looking back at the hurdle moment, which

946
00:51:49,760 --> 00:51:53,040
Speaker 3: was just like the lowest of the low the why

947
00:51:53,080 --> 00:51:55,239
Speaker 3: do all of these people have an opinion on what

948
00:51:55,320 --> 00:51:56,400
Speaker 3: I'm doing with my life?

949
00:51:56,520 --> 00:51:57,640
Speaker 4: What is going on here?

950
00:51:58,280 --> 00:52:01,279
Speaker 3: You have an opportunity to offer for yourself looking back

951
00:52:01,320 --> 00:52:02,960
Speaker 3: on it with the knowledge you have now a piece

952
00:52:03,000 --> 00:52:05,680
Speaker 3: of advice looking back at that hurdle moment, what do

953
00:52:06,040 --> 00:52:07,640
Speaker 3: you tell yourself this.

954
00:52:07,760 --> 00:52:10,640
Speaker 1: Is not by any means, but what doesn't kill you

955
00:52:10,680 --> 00:52:13,080
Speaker 1: makes you stronger was very real for me at that moment,

956
00:52:13,160 --> 00:52:16,400
Speaker 1: and it felt often like, oh my god, this article

957
00:52:16,440 --> 00:52:18,919
Speaker 1: is gonna kill me. I'm never gonna show up again,

958
00:52:19,200 --> 00:52:21,799
Speaker 1: or you know, like what's going to happen. But ultimately,

959
00:52:21,840 --> 00:52:24,720
Speaker 1: like I think those are par for the course for

960
00:52:25,000 --> 00:52:29,640
Speaker 1: you know, particularly female entrepreneurs, Like there are issues at businesses,

961
00:52:29,840 --> 00:52:32,040
Speaker 1: people are going to write about it, and like you've

962
00:52:32,040 --> 00:52:33,960
Speaker 1: got to keep blinders on in a sense of course,

963
00:52:34,080 --> 00:52:38,520
Speaker 1: like learn from your mistakes. But what doesn't kill you

964
00:52:38,600 --> 00:52:39,480
Speaker 1: does make you stronger.

965
00:52:40,760 --> 00:52:41,319
Speaker 4: I love that.

966
00:52:41,520 --> 00:52:44,480
Speaker 3: Keep your blinders on and a little old Kelly Clerkson

967
00:52:44,520 --> 00:52:48,240
Speaker 3: here and never hurt anybody. So ty so, so grateful

968
00:52:48,280 --> 00:52:50,879
Speaker 3: for your time today, excited about everything that you have,

969
00:52:51,000 --> 00:52:53,640
Speaker 3: your passion. Like I said before, it's electric. How do

970
00:52:53,719 --> 00:52:55,680
Speaker 3: the hurdlers follow along with you? How do they keep

971
00:52:55,760 --> 00:52:57,880
Speaker 3: up with you? Give us the deeds?

972
00:52:58,120 --> 00:53:00,640
Speaker 1: Yeah, of course we are bringing new people and to

973
00:53:00,760 --> 00:53:04,200
Speaker 1: try your best new brands on the platform. I think

974
00:53:04,640 --> 00:53:06,799
Speaker 1: one thing, just to call out quickly, I get that

975
00:53:06,840 --> 00:53:09,160
Speaker 1: there's a lot of baggage around NFTs. If you think

976
00:53:09,200 --> 00:53:11,960
Speaker 1: about the doing things hat, something that you earned, let's

977
00:53:11,960 --> 00:53:13,719
Speaker 1: say from after voices for showing up to an event,

978
00:53:14,040 --> 00:53:17,080
Speaker 1: that very naturally becomes a digital thing that lives in

979
00:53:17,120 --> 00:53:20,520
Speaker 1: your wallet and unlocks access to let's say a private

980
00:53:20,560 --> 00:53:23,960
Speaker 1: event or a private shopping page. So that's one thing

981
00:53:24,000 --> 00:53:26,640
Speaker 1: to think about as you think about what collectibles can

982
00:53:26,680 --> 00:53:31,000
Speaker 1: mean to you. It's it's unlocking experience or programming. So

983
00:53:31,920 --> 00:53:35,880
Speaker 1: but follow us at tyb dot x y z on Instagram,

984
00:53:35,920 --> 00:53:38,960
Speaker 1: get joggy on Instagram, and we'd love to have you

985
00:53:39,080 --> 00:53:40,240
Speaker 1: come and build with us.

986
00:53:40,680 --> 00:53:43,800
Speaker 3: I think that's a really good parallel the hat analogy

987
00:53:44,640 --> 00:53:50,319
Speaker 3: for individuals who liked the hat because it made you externally,

988
00:53:50,400 --> 00:53:51,880
Speaker 3: you looked like you were part of something.

989
00:53:51,920 --> 00:53:52,960
Speaker 4: It was like status right.

990
00:53:53,000 --> 00:53:54,400
Speaker 3: It was like I can wear this in public, I

991
00:53:54,400 --> 00:53:56,919
Speaker 3: can wear this to Jacks White Frida and everyone knows

992
00:53:56,920 --> 00:53:58,680
Speaker 3: that I love ob What do you say to that

993
00:53:58,719 --> 00:54:00,920
Speaker 3: person that's looking for like that type of validation.

994
00:54:01,640 --> 00:54:06,960
Speaker 1: Yeah, well that's really important because the wallet is essentially

995
00:54:07,040 --> 00:54:10,560
Speaker 1: now your form of self expression and that might not

996
00:54:10,760 --> 00:54:13,239
Speaker 1: feel obvious right now, but that's what we're seeing in

997
00:54:13,239 --> 00:54:15,840
Speaker 1: the web three space, and that's what the TYB wallet

998
00:54:15,840 --> 00:54:18,760
Speaker 1: will do. It essentially is a place for you to

999
00:54:18,800 --> 00:54:21,320
Speaker 1: store your digital doing things had or like the cool

1000
00:54:21,360 --> 00:54:24,520
Speaker 1: souvenirs that you've earned from brands that reflect kind of

1001
00:54:24,520 --> 00:54:27,320
Speaker 1: who you are and the brands you love and status

1002
00:54:27,320 --> 00:54:32,040
Speaker 1: within those brands, and so similar to like the shoes

1003
00:54:32,080 --> 00:54:34,120
Speaker 1: that you wear now, what you carry in your wallet

1004
00:54:34,160 --> 00:54:36,879
Speaker 1: and you kind of show online will be a form

1005
00:54:36,880 --> 00:54:39,520
Speaker 1: of id self expression and the things that you care.

1006
00:54:39,400 --> 00:54:41,640
Speaker 4: About appreciate you breaking that down for us.

1007
00:54:41,640 --> 00:54:43,399
Speaker 3: So grateful that we have the time to sit down,

1008
00:54:43,480 --> 00:54:47,680
Speaker 3: Ty Haney, really really awesome. I'm over at Hurdle podcast

1009
00:54:48,080 --> 00:54:50,920
Speaker 3: at Emily a Body another hurdle conquered.

1010
00:54:51,239 --> 00:54:52,239
Speaker 4: Catch you guys next time.