WEBVTT - Bloomberg Businessweek Weekend - October 11th, 2025

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<v Speaker 1>This is Bloomberg Business Week Daily reporting from the magazine

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<v Speaker 1>that helps global leaders stay ahead with insight on the people, companies,

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<v Speaker 1>and trends shaping today's complex economy. Plus global business finance

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<v Speaker 1>and tech news as it happens. Bloomberg Business Week Daily

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<v Speaker 1>with Carol Masser and Tim Steneveek on Bloomberg Radio.

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<v Speaker 2>Har Everyone, Welcome to a special weekend edition of Bloomberg

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<v Speaker 2>Business Week, looking at some of our favorite guests from

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<v Speaker 2>the Bloomberg screen Time event in Los Angeles.

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<v Speaker 3>Screen Time gathers the moguls, celebrities and entrepreneurs defining the

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<v Speaker 3>next phase of pop culture. Over a day and a

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<v Speaker 3>half in the heart of Hollywood, we discussed and debated

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<v Speaker 3>the future of Hollywood studios, the boom, and sports and

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<v Speaker 3>live music, and of course, the effect of AI on

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<v Speaker 3>the creative industries.

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<v Speaker 2>AI is everywhere. We're going to hear from actors, studio heads, investors,

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<v Speaker 2>and even a late night host.

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<v Speaker 3>Not just any late night hosts.

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<v Speaker 2>No, he's been in the news a lot lately.

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<v Speaker 3>His name rhymes with Miimmy Kimmel.

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<v Speaker 4>That was the lame, but yes, indeed we are talking

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<v Speaker 4>about Jimmy Kimmel. We begin though in the media space,

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<v Speaker 4>and a conversation between our Lucas Shaw, who organized the

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<v Speaker 4>event with the Bloomberg Live team, and the CEO of

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<v Speaker 4>Skydance Media, David Allison, the two of them in a conversation, we.

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<v Speaker 5>Got to start with Paramount.

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<v Speaker 6>You chase this company for a couple of years, if

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<v Speaker 6>not longer.

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<v Speaker 5>If you look at what they own.

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<v Speaker 6>They have a bunch of cable networks that have been

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<v Speaker 6>in decline for almost as long as I've been doing

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<v Speaker 6>my job. They have a movie studio that is, by

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<v Speaker 6>most metrics, the last place movie studio the last few years,

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<v Speaker 6>and a streaming service that in terms of at least

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<v Speaker 6>engagement is sort.

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<v Speaker 5>Of in the third tier.

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<v Speaker 6>So why were you so interested in what do you

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<v Speaker 6>see in the company that investors and a lot of

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<v Speaker 6>other potential bidders did not.

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<v Speaker 7>Yeah, no, absolutely, it's a great question.

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<v Speaker 8>First, I just want to say we couldn't be more

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<v Speaker 8>excited about the place that we're starting with the asset

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<v Speaker 8>that we purchased, right, we have eighty million streaming subscribers.

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<v Speaker 8>We have one of the best basically content libraries in

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<v Speaker 8>existence with the Paramount and CBS. And I also think

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<v Speaker 8>you need to distinguish when you talk about the linear business.

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<v Speaker 7>Right, there's the cable, which.

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<v Speaker 8>Yes, has been declined, but if you look at CBS,

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<v Speaker 8>it actually is a remarkable asset that's been number one

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<v Speaker 8>in prime time for seventeenth straight seasons. Incredible sports rights

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<v Speaker 8>which we're growing and is still highly highly profitable and

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<v Speaker 8>cash flow perspective, and I agree with you, has not

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<v Speaker 8>been run in the best manner for the last fifteen years.

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<v Speaker 8>And for me, that's all opportunity, an opportunity to really

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<v Speaker 8>reignite the creative content engines, to navigate the transition that's

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<v Speaker 8>required to really turn Paramount Plus into a leader in streaming.

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<v Speaker 7>And we believe we have the ability to both win.

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<v Speaker 8>In content and also become the most technologically capable media

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<v Speaker 8>company to effectively navigate this transition. We always looked at

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<v Speaker 8>you know, you can look at the music business ten

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<v Speaker 8>years ago. We believe we can navigate that. We also

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<v Speaker 8>really looked at where traditional tech company were, you know,

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<v Speaker 8>call it ten fifteen years ago, and there is a

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<v Speaker 8>period of time where you know, the Microsoft's.

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<v Speaker 7>The world, the oracles of the world were.

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<v Speaker 8>Being disrupted and those companies that actually disrupted themselves and

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<v Speaker 8>transitions are now all traded at all time highs. We

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<v Speaker 8>believe we have the opportunity to do the same thing.

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<v Speaker 6>So you talked about streaming. You mentioned that the eighty

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<v Speaker 6>million subscribers earlier. You know, you look at it, those

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<v Speaker 6>those monthly Nielsen reports that people pay a lot of

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<v Speaker 6>attention to. Right, are youtubes at thirteen percent of TV viewing?

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<v Speaker 5>Netflix? Is that between eight and.

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<v Speaker 6>Nine most months Paramount and you combine Paramount plus and

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<v Speaker 6>Pluto it sort of sits around two percent.

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<v Speaker 5>You can correct me if I'm off there. I think

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<v Speaker 5>it's about right.

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<v Speaker 6>So how do you get that up forget about thirteen

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<v Speaker 6>or eight like Disney's in the four or five range.

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<v Speaker 5>How do you get that up there?

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<v Speaker 6>And you've talked about content and tech? Can you get

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<v Speaker 6>specific on those fronts like what you're going to do?

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<v Speaker 7>Absolutely?

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<v Speaker 8>So, Look, one of the things we really believed in,

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<v Speaker 8>like what I'll say, we're nine weeks in and I'm

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<v Speaker 8>really proud of the momentum the team has been able

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<v Speaker 8>to build over the last nine weeks. One of the

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<v Speaker 8>things we really believe being the first own and operated

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<v Speaker 8>studio to my knowledge since actually Walt Disney built his

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<v Speaker 8>own shop, was that we would have the opportunity to

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<v Speaker 8>really think long term. That means long term partnerships with

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<v Speaker 8>talent where you can basically say, don't just think about

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<v Speaker 8>your next movie or your next show.

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<v Speaker 7>We want to build a relationship with.

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<v Speaker 8>You over a decade and actually say we're going to

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<v Speaker 8>make your next four or five movies, your next four

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<v Speaker 8>or five series, and really think long term and invest

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<v Speaker 8>for long term growth. The great news and when you

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<v Speaker 8>look at we had to win in content, I think

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<v Speaker 8>we're well on our way to being.

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<v Speaker 5>Able to do that.

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<v Speaker 8>If you look at specifics right, we're able to get

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<v Speaker 8>the Obviously, the UFC deals one of the first things

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<v Speaker 8>we announced we came over. We're incredibly proud that Activision

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<v Speaker 8>chose to partner with us on Call of Duty, which

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<v Speaker 8>is the most successful video game franchise of all time

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<v Speaker 8>with five hundred million units sold. We're able to have

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<v Speaker 8>James Mangold come over and obviously call his you know,

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<v Speaker 8>one of the greatest filmmakers working to call Paramount Home

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<v Speaker 8>Boulder Light, who obviously had incredible hits like Weapons earlier

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<v Speaker 8>this year. In addition to that, you know, we've been

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<v Speaker 8>able to secure high profile packages for streaming with basically

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<v Speaker 8>paramount plus. And then we're also really reinvigorating what we're

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<v Speaker 8>doing in news with CBS News with the acquisition of

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<v Speaker 8>the Free Press. And then I think when you look

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<v Speaker 8>at CBS's broadcast lineup, I think we have the strongest lineup,

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<v Speaker 8>maybe arguably in the company's history. And so I think

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<v Speaker 8>we've really successfully reinvigorated the creative content engines of the

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<v Speaker 8>company in a really short period of time.

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<v Speaker 7>And I think we're going to be able to do

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<v Speaker 7>that at scale. So that's one two.

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<v Speaker 8>You know, I think when you look at kind of

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<v Speaker 8>ten thousand feet, Silicon Valley has done an excellent job

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<v Speaker 8>of really coming into Hollywood. I mean the platform that

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<v Speaker 8>Netflix has built, the platform that basically Amazon is built,

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<v Speaker 8>and these are incredible companies.

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<v Speaker 6>I'd say the platform that Amazon has built is not

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<v Speaker 6>very good, but they do have the benefit of Amazon behind.

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<v Speaker 6>Even people who work at Amazon but acknowledge the product

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<v Speaker 6>could be better.

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<v Speaker 8>I think when you look at the number of subscribers,

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<v Speaker 8>I think they're doing okay. And you know, from from

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<v Speaker 8>that standpoint, but what we really want to become. We

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<v Speaker 8>talk about becoming the most technologically capable media company.

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<v Speaker 7>Believe we have the capability to do that. We're bringing

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<v Speaker 7>in the prior leadership.

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<v Speaker 8>We just obviously hired our CPO Dan Glasgow, who was

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<v Speaker 8>formally obviously.

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<v Speaker 7>Running product at metaphor.

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<v Speaker 8>Facebook, who is obviously a phenomenal leader, to come into

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<v Speaker 8>the business. And we have really deep tech partnerships that

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<v Speaker 8>are really going to enable, we think Paramount for the

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<v Speaker 8>first time to actually build platforms that are competitive with Netflix,

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<v Speaker 8>that are competitive with Amazon, and actually successfully grow in scale.

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<v Speaker 8>And I think you've said this, You've talked about this

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<v Speaker 8>a lot, given this moment in time that we exist in,

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<v Speaker 8>great art and great technology need to work hand in

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<v Speaker 8>hand together to effectuate the transition the overall businesses in

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<v Speaker 8>Is there.

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<v Speaker 6>Some things like concrete about the Paramount plus platform right

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<v Speaker 6>now that you think is clearly substandard, And how like

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<v Speaker 6>I've heard you talk about the recommendation algorithm right and

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<v Speaker 6>how you think that could be better. Does having us

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<v Speaker 6>a better recommendation algorithm really going to like bring in

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<v Speaker 6>ten million new customers or make people spend an extra

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<v Speaker 6>two hours a day with your with your service.

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<v Speaker 7>So you have to do two things.

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<v Speaker 8>One like, let's just talk about the asset that we acquired.

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<v Speaker 7>We inherited right.

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<v Speaker 8>Paramount as it exists today operates three streaming platforms, three

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<v Speaker 8>separate stack tech stacks on two different clouds, which is

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<v Speaker 8>both inefficient and wildly expensive. So if you actually said

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<v Speaker 8>I'm gonna if I had unlimited resources, this is not

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<v Speaker 8>how you do.

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<v Speaker 6>For those who don't follow, the three services are Paramount Plus,

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<v Speaker 6>Pluto TV, and b BT plus correct.

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<v Speaker 8>So we're in the process right now of basically consolidating

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<v Speaker 8>all of those onto a single into a single stack,

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<v Speaker 8>which will both significantly improve the operational capabilities of the product,

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<v Speaker 8>and we're doing a lot to basically overhaul every single

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<v Speaker 8>aspect of the stack. But also the more data that

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<v Speaker 8>you obviously get in there, which is the more users,

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<v Speaker 8>the better you're going to.

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<v Speaker 7>Be able to recommend content.

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<v Speaker 8>So we are we are definitely overhauling basically the product

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<v Speaker 8>right now. But in addition to that, to me, technology

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<v Speaker 8>is really in service of the content, not the other

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<v Speaker 8>way around, and we're going to make significantly more shows

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<v Speaker 8>at Paramount Plus. We are investing in sports rights, and

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<v Speaker 8>when you look at the acquisition of the UFC, that

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<v Speaker 8>is the largest sport that is basically not shared between

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<v Speaker 8>multiple platforms, and to basically, and they have one hundred

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<v Speaker 8>million fans. They've grown twenty five percent from twenty nineteen

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<v Speaker 8>to date. They grew at that level sitting behind a

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<v Speaker 8>double paywall. So we think when you eliminate that double paywall,

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<v Speaker 8>it's going to open it up and make it much

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<v Speaker 8>more accessible. Literally, one paper you fight is what a

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<v Speaker 8>Paramount Plus subscription is. And then basically those hundred million

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<v Speaker 8>fans are going to be able to get access to

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<v Speaker 8>everything they love. And in addition to that, when you

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<v Speaker 8>look at the overall sports strategy, which cannot be more

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<v Speaker 8>important to us, Paramount had a really strong fall and

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<v Speaker 8>spring sports calendar, but really light in the summer.

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<v Speaker 6>The football In the fall, you have March Madness.

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<v Speaker 8>In the spring, you have the Masters, which which we're

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<v Speaker 8>incredibly proud to be partners with, and now with UFC,

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<v Speaker 8>we have a year long sports strategy and that in

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<v Speaker 8>addition to all of the new originals that we're going

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<v Speaker 8>to be making for P plus, there's going to be

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<v Speaker 8>more content, there's going to be a better tech product

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<v Speaker 8>that's going to yield additional engage and scale.

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<v Speaker 6>So I won't I have a follow up on that,

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<v Speaker 6>but I'm curious because you mentioned Pluto. You've talked a

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<v Speaker 6>lot about combining the back end. How likely is it

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<v Speaker 6>that you just combine all those services into one consumer

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<v Speaker 6>facing app where if you want to watch Pluto, you're

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<v Speaker 6>just going to Paramount Plus.

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<v Speaker 8>So right now we're basically combining the back the back end.

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<v Speaker 8>It's certainly something we've discussed and explore, but not.

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<v Speaker 7>Something we're planning to do right now.

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<v Speaker 6>Got it? And you're in the like the fun spending money,

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<v Speaker 6>showing people you're here to reinvigorate the company phase.

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<v Speaker 5>When does the less fun part?

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<v Speaker 8>So, look, one of the things that I think is

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<v Speaker 8>actually important is this business can be operated a lot

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<v Speaker 8>more efficiently than was operated in the past. And you know,

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<v Speaker 8>we've obviously announced you know, two billion dollars and obviously

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<v Speaker 8>run rate synergies. We've said we're going to meaningfully obviously

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<v Speaker 8>exceed those targets, and from our perspective, we intend to

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<v Speaker 8>do that as quickly as possible, so that we can

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<v Speaker 8>basically get that behind us then have the entire team

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<v Speaker 8>just building for the future.

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<v Speaker 6>So does that do cuts start before the end of

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<v Speaker 6>the year.

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<v Speaker 7>You know, I can't answer that question.

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<v Speaker 6>Let's go to a couple other questions you probably can't answer.

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<v Speaker 6>Have you we're going there already, all right, Have you

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<v Speaker 6>made an offer yet for Warner Brothers Discovery?

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<v Speaker 7>All right, we'll talk about tennis.

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<v Speaker 5>We'll get to tennis at the end.

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<v Speaker 7>I already I don't know if you saw it.

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<v Speaker 6>I asked Greg Peters who is better at tennis?

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<v Speaker 5>Him or Bill Gate.

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<v Speaker 6>You can probably answer that question he dodged, But.

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<v Speaker 7>The adotention, I actually can't ass attention.

0:10:32.240 --> 0:10:33.599
<v Speaker 8>I've never seen either of them play tennis, so I

0:10:33.600 --> 0:10:34.720
<v Speaker 8>don't feel equipped to be able to do.

0:10:35.080 --> 0:10:40.160
<v Speaker 6>Let's go back to the offer for Warner Brothers Discovery.

0:10:40.200 --> 0:10:42.840
<v Speaker 8>So so, look, we're a publicly traded company, and I

0:10:42.880 --> 0:10:44.319
<v Speaker 8>think you know, we're not in a position to be

0:10:44.320 --> 0:10:47.720
<v Speaker 8>able to comment on rumors speculation of any kind, because

0:10:47.720 --> 0:10:50.160
<v Speaker 8>there's a couple of rumors and speculations obviously out there

0:10:50.200 --> 0:10:51.760
<v Speaker 8>in terms of what we may or may not be doing.

0:10:52.360 --> 0:10:54.160
<v Speaker 8>But look, what I can't comment on is people to

0:10:54.240 --> 0:10:57.920
<v Speaker 8>kind of understand our mindset, right, And I actually think,

0:10:58.040 --> 0:11:01.720
<v Speaker 8>you know, ironically, it was David Zaslov last year that said,

0:11:02.080 --> 0:11:05.880
<v Speaker 8>you know, consolidation the media business is important, and the

0:11:05.920 --> 0:11:10.360
<v Speaker 8>way we approach everything is first and foremost what's good

0:11:10.400 --> 0:11:13.800
<v Speaker 8>for the talent community, what's good for our shareholders and

0:11:13.880 --> 0:11:18.640
<v Speaker 8>value creation, and what's good for basically storytelling at large.

0:11:18.920 --> 0:11:23.199
<v Speaker 8>And so from our standpoint, whether we were approach any acquisition,

0:11:23.280 --> 0:11:25.960
<v Speaker 8>I actually do think there's a lot of options out

0:11:25.960 --> 0:11:28.320
<v Speaker 8>there in terms of what actually might be actionable in

0:11:28.320 --> 0:11:31.240
<v Speaker 8>the near future. We would approach that through the lens

0:11:31.280 --> 0:11:34.480
<v Speaker 8>of wanting to make more, not less, you know.

0:11:34.559 --> 0:11:37.440
<v Speaker 6>Because the natural conclusion if you were to merge with

0:11:37.480 --> 0:11:40.080
<v Speaker 6>one of those Discovery is you take two companies that

0:11:40.160 --> 0:11:42.760
<v Speaker 6>combines I don't remember the content's been between the two

0:11:42.760 --> 0:11:45.319
<v Speaker 6>of them, but spend billions of dollars. And much as

0:11:45.480 --> 0:11:48.079
<v Speaker 6>you're combining Guidance and Paramount, you take money out. You

0:11:48.120 --> 0:11:50.480
<v Speaker 6>would take money out there. Companies that merge don't tend

0:11:50.480 --> 0:11:52.199
<v Speaker 6>to spend more money on the other side of it.

0:11:52.320 --> 0:11:53.800
<v Speaker 8>So what I would say, and again I'm not going

0:11:53.840 --> 0:11:56.880
<v Speaker 8>to comment on one of brothers Discovery, but you know

0:11:57.840 --> 0:12:00.680
<v Speaker 8>you said it when you talked about Paramount actually need

0:12:00.720 --> 0:12:03.640
<v Speaker 8>more content to yield more engagement, and so we would

0:12:03.679 --> 0:12:06.600
<v Speaker 8>actually want to be in the business throughout whatever lens

0:12:06.600 --> 0:12:11.280
<v Speaker 8>we're looking at of actually producing more, you know, more movies,

0:12:11.360 --> 0:12:14.280
<v Speaker 8>more television series, more to get to scale, because you

0:12:14.400 --> 0:12:17.880
<v Speaker 8>need that content, you need that great storytelling to yield engagement.

0:12:18.480 --> 0:12:21.800
<v Speaker 8>And from that standpoint, we're also in the business first

0:12:21.840 --> 0:12:25.760
<v Speaker 8>and foremost of creating long term value creation. And you know,

0:12:25.800 --> 0:12:28.439
<v Speaker 8>in one of the things I think I hope we've

0:12:28.520 --> 0:12:31.360
<v Speaker 8>proven obviously with our family is we are in the

0:12:31.360 --> 0:12:33.920
<v Speaker 8>business of building long term value for shareholders, and I

0:12:33.920 --> 0:12:35.000
<v Speaker 8>think we've done that successfully.

0:12:35.080 --> 0:12:38.720
<v Speaker 2>That's Guy Dance Media CEO David Ellison speaking with Bloomberg's

0:12:38.840 --> 0:12:39.480
<v Speaker 2>Lucas Shaw.

0:12:40.000 --> 0:12:43.040
<v Speaker 3>Coming up, more from our conversations at the Bloomberg screen

0:12:43.080 --> 0:12:45.800
<v Speaker 3>Time event in Los Angeles. Up next, we'll hear from

0:12:45.920 --> 0:12:49.559
<v Speaker 3>Warner Brothers co chairs and co CEOs Pam Abdy and

0:12:49.600 --> 0:12:50.320
<v Speaker 3>Mike de Luca.

0:12:50.679 --> 0:12:51.880
<v Speaker 9>This is Bloomberg.

0:12:55.960 --> 0:13:00.160
<v Speaker 1>This is Bloomberg Business Week Daily with Carol Masser and

0:13:00.240 --> 0:13:02.760
<v Speaker 1>Tim Steneveek on Bloomberg Radio.

0:13:03.840 --> 0:13:06.000
<v Speaker 2>We are back on Bloomberg Business Week looking at some

0:13:06.080 --> 0:13:08.800
<v Speaker 2>of our favorite guests from the Bloomberg screen Time event

0:13:09.120 --> 0:13:11.119
<v Speaker 2>held this past week in Los Angeles.

0:13:11.520 --> 0:13:13.920
<v Speaker 3>Our Lucas Shaw sat down with the duo behind this

0:13:14.000 --> 0:13:18.719
<v Speaker 3>year's blockbusters, including Sinners, f One, a Minecraft movie, and Weapons.

0:13:19.120 --> 0:13:22.200
<v Speaker 3>Warner Brothers Motion Picture chiefs Pam Abde and Mike de Luca.

0:13:22.559 --> 0:13:25.040
<v Speaker 3>They break down the high stakes business of filmmaking and

0:13:25.080 --> 0:13:28.720
<v Speaker 3>an era of shifting audience tastes and streaming disruption.

0:13:29.040 --> 0:13:30.480
<v Speaker 6>I want to start on the state of the movie

0:13:30.520 --> 0:13:32.520
<v Speaker 6>business because you were two of the biggest semophiles in

0:13:32.559 --> 0:13:36.679
<v Speaker 6>the world, I'd say, and I was listening to an

0:13:36.679 --> 0:13:39.240
<v Speaker 6>appearance you guys made on this SmartLess podcast earlier this year,

0:13:39.240 --> 0:13:41.000
<v Speaker 6>and you were talking about how there are not enough

0:13:41.080 --> 0:13:44.400
<v Speaker 6>movies being made and you're sort of I was struck

0:13:44.440 --> 0:13:47.640
<v Speaker 6>because you guys run a movie studio that would seem

0:13:47.679 --> 0:13:50.200
<v Speaker 6>to be within your power to decide how many movies

0:13:50.240 --> 0:13:54.080
<v Speaker 6>you make, So why don't you and your peers make

0:13:54.160 --> 0:13:54.760
<v Speaker 6>more movies?

0:13:55.559 --> 0:13:57.640
<v Speaker 10>Well, we have made more movies, so you know, are

0:13:57.800 --> 0:13:59.240
<v Speaker 10>one of the first things we were tasked to do

0:13:59.280 --> 0:14:01.120
<v Speaker 10>when we got to the study it was increased the output,

0:14:01.200 --> 0:14:03.319
<v Speaker 10>and I think we increased it from I think when

0:14:03.320 --> 0:14:05.200
<v Speaker 10>we got there it was four to six movies and

0:14:05.240 --> 0:14:07.840
<v Speaker 10>we're up to twelve this year, heading towards eighteen hopefully.

0:14:07.880 --> 0:14:09.480
<v Speaker 11>So we're doing our part, I feel like.

0:14:10.000 --> 0:14:12.000
<v Speaker 10>And one of the most amazing things the reason we're

0:14:12.040 --> 0:14:15.720
<v Speaker 10>so optimistic about our business is Warner Brothers achieved four

0:14:15.760 --> 0:14:18.640
<v Speaker 10>billion in worldwide gross this year, the first time since

0:14:18.679 --> 0:14:21.280
<v Speaker 10>twenty nineteen, so at least in terms of our studio,

0:14:21.280 --> 0:14:24.400
<v Speaker 10>we're already at pre pandemic levels. But I think the

0:14:24.440 --> 0:14:27.400
<v Speaker 10>most significant metric is we did it on nine less

0:14:27.440 --> 0:14:30.720
<v Speaker 10>movies than twenty nineteen. We did it on eleven movies,

0:14:30.760 --> 0:14:33.280
<v Speaker 10>and they had twenty shots at it, which I think

0:14:33.280 --> 0:14:36.040
<v Speaker 10>shows that there's a robust theatrical audience just waiting for

0:14:36.120 --> 0:14:37.320
<v Speaker 10>more movies to get made.

0:14:37.560 --> 0:14:38.720
<v Speaker 11>They always talk about, you.

0:14:38.640 --> 0:14:41.440
<v Speaker 10>Know, box offices down anywhere from twenty five to thirty percent,

0:14:41.880 --> 0:14:45.160
<v Speaker 10>but there's also twenty five percent less movies in the marketplace.

0:14:45.160 --> 0:14:47.200
<v Speaker 10>So that's why we always feel like it's a it's

0:14:47.200 --> 0:14:49.480
<v Speaker 10>a glass half full situation, and if there were more movies,

0:14:49.480 --> 0:14:50.920
<v Speaker 10>you'd see that box office climb.

0:14:51.040 --> 0:14:53.000
<v Speaker 6>Well. One of the reasons that I assume that the

0:14:53.440 --> 0:14:57.400
<v Speaker 6>number of movies is down is how expensive it has

0:14:57.440 --> 0:14:59.720
<v Speaker 6>become to make them. So, as someone who's not part

0:14:59.720 --> 0:15:02.400
<v Speaker 6>of the the sausage making process, why does it feel

0:15:02.400 --> 0:15:05.720
<v Speaker 6>like every major studio release now costs two hundred million dollars?

0:15:06.200 --> 0:15:07.600
<v Speaker 11>I don't think every.

0:15:07.520 --> 0:15:10.680
<v Speaker 6>Weapons did not, But can we agree that the cost

0:15:10.720 --> 0:15:12.240
<v Speaker 6>of making movies has gone up.

0:15:12.200 --> 0:15:14.320
<v Speaker 12>A lot, sure, we can absolutely agree. I think the

0:15:14.320 --> 0:15:18.040
<v Speaker 12>way we look at it is a diverse slate, right,

0:15:18.080 --> 0:15:21.720
<v Speaker 12>and we look at different metrics and different size movies,

0:15:21.960 --> 0:15:24.600
<v Speaker 12>and it's really about balancing the slates. So there's no

0:15:24.640 --> 0:15:27.800
<v Speaker 12>one size fits all approach to budgeting of film. You

0:15:27.800 --> 0:15:29.560
<v Speaker 12>have to meet with the filmmaker. You have to look

0:15:29.560 --> 0:15:31.920
<v Speaker 12>at what the story is, who the audience is, what

0:15:32.120 --> 0:15:35.240
<v Speaker 12>genre it is. We share it with our teams around

0:15:35.240 --> 0:15:36.800
<v Speaker 12>the world, and we all come up with the right

0:15:36.840 --> 0:15:39.520
<v Speaker 12>size budget for that film. And it's really it really

0:15:39.600 --> 0:15:41.000
<v Speaker 12>leads with being based on.

0:15:40.960 --> 0:15:42.119
<v Speaker 6>The vision of the filmmaker.

0:15:42.520 --> 0:15:42.680
<v Speaker 5>Right.

0:15:42.760 --> 0:15:45.280
<v Speaker 6>Okay, that does make me want to I wasn't going

0:15:45.360 --> 0:15:46.920
<v Speaker 6>to get here yet, but I want to zoom ahead

0:15:46.960 --> 0:15:50.280
<v Speaker 6>to the movie you just released, one battle after another,

0:15:50.280 --> 0:15:51.480
<v Speaker 6>Paul Thomas Aason movie.

0:15:51.640 --> 0:15:52.160
<v Speaker 5>Great movie.

0:15:52.160 --> 0:15:55.280
<v Speaker 6>Everyone thinks it's, if not the front runner for Best Picture,

0:15:55.320 --> 0:15:58.200
<v Speaker 6>one of them. You gave one hundred and thirty five

0:15:58.240 --> 0:16:00.560
<v Speaker 6>million dollar budget to a director who never had a

0:16:00.600 --> 0:16:03.040
<v Speaker 6>movie gross one hundred million dollars. Can you walk me

0:16:03.120 --> 0:16:06.000
<v Speaker 6>through how that worked in your the formula you were

0:16:06.040 --> 0:16:07.680
<v Speaker 6>just talking about.

0:16:07.400 --> 0:16:10.880
<v Speaker 10>Not confirming that that's the budget. However, to point take

0:16:10.920 --> 0:16:13.560
<v Speaker 10>in that it's certainly Paul's most expensive movie. And I

0:16:13.600 --> 0:16:15.440
<v Speaker 10>think when you know, when we all read it in

0:16:15.480 --> 0:16:19.080
<v Speaker 10>this Pam set in our organization, you know, we are

0:16:19.120 --> 0:16:23.040
<v Speaker 10>really big on sharing the script with our teams, both

0:16:23.040 --> 0:16:25.720
<v Speaker 10>international domestic. Everybody who's got a stake in that movie's

0:16:25.720 --> 0:16:29.080
<v Speaker 10>success gets to weigh in, and we arrive as many

0:16:29.120 --> 0:16:31.080
<v Speaker 10>studios as all the studios do with a model that

0:16:31.160 --> 0:16:34.000
<v Speaker 10>basically informs the green light process. So we read this

0:16:34.000 --> 0:16:36.240
<v Speaker 10>two and a half years ago as a satirical action

0:16:36.360 --> 0:16:39.800
<v Speaker 10>comedy with Leo, and you know, because it read like

0:16:39.840 --> 0:16:42.840
<v Speaker 10>the masterpiece it is, we leaned in, like if we

0:16:42.560 --> 0:16:45.080
<v Speaker 10>we set up the kind of you know, rigorous analysis

0:16:45.080 --> 0:16:47.760
<v Speaker 10>that enables us to trigger a green light, but if

0:16:47.800 --> 0:16:50.440
<v Speaker 10>it's a if it's a you know, a bold provocative swing,

0:16:51.200 --> 0:16:53.760
<v Speaker 10>we're just our dna is to lean in and give

0:16:53.760 --> 0:16:54.440
<v Speaker 10>it a shot.

0:16:54.600 --> 0:16:56.920
<v Speaker 11>So Leo's comps kind.

0:16:56.720 --> 0:16:59.360
<v Speaker 10>Of gave it the credibility to say, well, we can

0:16:59.440 --> 0:17:02.280
<v Speaker 10>aim for the high case. But really what carried the

0:17:02.320 --> 0:17:04.080
<v Speaker 10>day was just it read like the movie it is.

0:17:04.080 --> 0:17:05.520
<v Speaker 11>It just read like a masterpiece.

0:17:05.560 --> 0:17:09.000
<v Speaker 10>And one of the overriding operating principles at the studio

0:17:09.160 --> 0:17:12.120
<v Speaker 10>is to is to continue that legacy of warners whether

0:17:12.160 --> 0:17:14.680
<v Speaker 10>it was Stanley Kubrick or Quean Eastwood or Ben Affleck.

0:17:14.760 --> 0:17:17.320
<v Speaker 10>But get into these situations with the best filmmakers of

0:17:17.359 --> 0:17:19.600
<v Speaker 10>the day and try to bring people, try to bring

0:17:19.680 --> 0:17:23.360
<v Speaker 10>audiences or a star for originality, you know, new masterpieces,

0:17:23.400 --> 0:17:25.520
<v Speaker 10>new modern masterpieces, and that's that's what we feel like

0:17:25.560 --> 0:17:26.320
<v Speaker 10>Paul's given us.

0:17:26.400 --> 0:17:28.560
<v Speaker 6>So we're going to set aside the masterpiece part of

0:17:28.560 --> 0:17:30.560
<v Speaker 6>the conversation for a second. Do you think that the

0:17:30.560 --> 0:17:32.359
<v Speaker 6>movie will be a commercial success?

0:17:32.520 --> 0:17:32.880
<v Speaker 5>I do.

0:17:33.040 --> 0:17:35.919
<v Speaker 10>I'm a believer. It's a marathon with this movie, not

0:17:36.000 --> 0:17:38.119
<v Speaker 10>a sprint. I think it's going to lag out to

0:17:38.200 --> 0:17:39.440
<v Speaker 10>a number that we'll be happy with.

0:17:39.600 --> 0:17:42.040
<v Speaker 11>Yeah, but it's hard. We can't divorce.

0:17:42.080 --> 0:17:44.880
<v Speaker 10>I'd be lying if I said we're divorcing it from

0:17:45.040 --> 0:17:47.960
<v Speaker 10>the pride we have in it, and you know it's

0:17:48.119 --> 0:17:51.840
<v Speaker 10>it's it. And also with Weapons and Centers, what those

0:17:51.840 --> 0:17:54.960
<v Speaker 10>three movies say about the chances for original films to

0:17:54.960 --> 0:17:57.160
<v Speaker 10>get made, you know, from the best directors working today.

0:17:57.160 --> 0:17:59.000
<v Speaker 11>It's it's where Warner Brothers wants to be.

0:17:59.320 --> 0:18:01.960
<v Speaker 12>And it goes into our overall strategy. You know, when

0:18:02.000 --> 0:18:05.040
<v Speaker 12>we met with David three years ago, we sat down

0:18:05.040 --> 0:18:08.879
<v Speaker 12>and we said very clearly let's bring the best storytellers

0:18:08.920 --> 0:18:11.600
<v Speaker 12>to Warner Brothers. And that's what we've done, and we've

0:18:11.640 --> 0:18:15.280
<v Speaker 12>tried to do a mix of IP movies genre films.

0:18:15.320 --> 0:18:17.840
<v Speaker 12>It's really about the balance of the whole slate, and

0:18:18.240 --> 0:18:21.119
<v Speaker 12>you know, David us he's been so supportive in that

0:18:21.200 --> 0:18:24.320
<v Speaker 12>and I feel like this year our slate really, you know,

0:18:25.040 --> 0:18:26.760
<v Speaker 12>shows what our mission is.

0:18:26.800 --> 0:18:29.600
<v Speaker 6>Would you say that David has always been supportive.

0:18:29.359 --> 0:18:30.840
<v Speaker 12>Yes, from day one?

0:18:31.520 --> 0:18:37.120
<v Speaker 6>Well, okay, we have to address the fact that earlier

0:18:37.160 --> 0:18:40.719
<v Speaker 6>this year he was out there meeting with people. It

0:18:40.760 --> 0:18:43.679
<v Speaker 6>was he was not being very subtle about potentially looking

0:18:43.720 --> 0:18:45.400
<v Speaker 6>for replacements for you.

0:18:45.520 --> 0:18:49.560
<v Speaker 12>Listen, we can't we can't address the speculation and rumors

0:18:49.600 --> 0:18:53.199
<v Speaker 12>and all that stuff. All I can say is David,

0:18:53.400 --> 0:18:55.600
<v Speaker 12>Mike and I had the privilege of seeing all these

0:18:55.600 --> 0:18:59.320
<v Speaker 12>movies early. We knew what we had with the filmmakers

0:18:59.320 --> 0:19:01.359
<v Speaker 12>and with these stories worries, and we just couldn't wait

0:19:01.400 --> 0:19:02.680
<v Speaker 12>for audiences to see them.

0:19:03.000 --> 0:19:06.000
<v Speaker 11>So we David was completely.

0:19:05.440 --> 0:19:08.240
<v Speaker 12>Supportive of every film and of Mike and I and

0:19:08.280 --> 0:19:09.320
<v Speaker 12>the choices we made.

0:19:09.960 --> 0:19:14.359
<v Speaker 6>Well, you got re upped yesterday. So clearly, when you

0:19:14.400 --> 0:19:16.720
<v Speaker 6>go in a tear, whatever your boss may or may

0:19:16.720 --> 0:19:19.520
<v Speaker 6>not be thinking for just a strategy.

0:19:19.840 --> 0:19:22.520
<v Speaker 11>Well, it got announced yesterday, but it had been done.

0:19:22.680 --> 0:19:23.119
<v Speaker 9>Yeah, the.

0:19:27.400 --> 0:19:29.680
<v Speaker 6>Hot streak for the year I feel like started with Minecraft.

0:19:29.800 --> 0:19:32.240
<v Speaker 5>Is that fair to say? For a long time.

0:19:32.119 --> 0:19:34.400
<v Speaker 6>Movies based on video games, TV shows based on video

0:19:34.400 --> 0:19:36.640
<v Speaker 6>games didn't work, And that's totally flipped in the last

0:19:36.640 --> 0:19:39.960
<v Speaker 6>couple of years. We just had David talking about about

0:19:40.080 --> 0:19:43.560
<v Speaker 6>Call of Duty. What do you think has there been

0:19:43.640 --> 0:19:46.080
<v Speaker 6>some change in culture as to why these movies are

0:19:46.119 --> 0:19:48.800
<v Speaker 6>now working or is it.

0:19:48.000 --> 0:19:49.600
<v Speaker 10>I think it all goes back to talent, you know,

0:19:49.680 --> 0:19:51.960
<v Speaker 10>like we don't. I think it's dangerous to traffic and

0:19:52.000 --> 0:19:55.240
<v Speaker 10>blanket statements for any any genre, any adapting from any medium.

0:19:55.359 --> 0:19:57.119
<v Speaker 10>So I don't know how other people do it, but

0:19:57.119 --> 0:19:58.919
<v Speaker 10>we look at adapting from a video game the way

0:19:58.960 --> 0:20:00.760
<v Speaker 10>you look at adapting from a book or a play

0:20:00.840 --> 0:20:02.800
<v Speaker 10>or anything that's not a movie, and just try to

0:20:02.840 --> 0:20:07.199
<v Speaker 10>apply the same basic rules of common sense. Do we

0:20:07.240 --> 0:20:08.880
<v Speaker 10>have the right writer, Do we have the right writing team,

0:20:08.920 --> 0:20:11.080
<v Speaker 10>do we have the right filmmaker. I think anything can

0:20:11.119 --> 0:20:15.119
<v Speaker 10>become a great movie if the filmmakers or castwell got it.

0:20:16.280 --> 0:20:20.439
<v Speaker 6>That was followed by Sinners Big Swing. Were you at

0:20:20.480 --> 0:20:22.040
<v Speaker 6>any point nervous about how it.

0:20:22.000 --> 0:20:22.439
<v Speaker 3>Was going to do.

0:20:22.960 --> 0:20:23.120
<v Speaker 11>No.

0:20:23.440 --> 0:20:25.880
<v Speaker 12>I mean, I think from the moment we read the script,

0:20:26.280 --> 0:20:30.760
<v Speaker 12>Ryan is just a singular visionary filmmaker. The moment we

0:20:30.800 --> 0:20:33.280
<v Speaker 12>read the script, we saw it on the page collaborating

0:20:33.320 --> 0:20:36.439
<v Speaker 12>with him. I mean, I just think what this movie

0:20:36.480 --> 0:20:40.800
<v Speaker 12>has meant to audiences and how it's ignited them in conversation.

0:20:41.240 --> 0:20:43.439
<v Speaker 12>I mean, there was this amazing moment that happened over

0:20:43.480 --> 0:20:46.000
<v Speaker 12>the course of the film. When it was released, there

0:20:46.000 --> 0:20:48.359
<v Speaker 12>was an open letter written to the studio and to

0:20:48.480 --> 0:20:51.920
<v Speaker 12>Ryan from a young man from Clarksdale, Mississippi, who drove

0:20:52.280 --> 0:20:55.240
<v Speaker 12>ninety minutes twice to see the film because Clarksdale doesn't

0:20:55.280 --> 0:20:58.480
<v Speaker 12>have a movie theater, so we brought a movie theater

0:20:58.560 --> 0:21:01.199
<v Speaker 12>to Clarksdale, Mississippi, and we went down there for the

0:21:01.240 --> 0:21:04.080
<v Speaker 12>weekend and we met members of the community and this

0:21:04.240 --> 0:21:08.320
<v Speaker 12>young man who is an organizer, and it was, honestly,

0:21:08.400 --> 0:21:10.640
<v Speaker 12>it was one of the most special moments of my career.

0:21:10.720 --> 0:21:14.480
<v Speaker 12>I can't tell you the conversations that were had, and

0:21:14.600 --> 0:21:18.560
<v Speaker 12>the audience feeling that movie, feeling that music, Meeting the

0:21:18.680 --> 0:21:22.119
<v Speaker 12>musicians who live and who Ludwig and Ryan gathered for

0:21:22.200 --> 0:21:25.760
<v Speaker 12>the you know, from the Delta Blues to create this movie.

0:21:26.080 --> 0:21:27.560
<v Speaker 11>You can't take that away.

0:21:27.640 --> 0:21:29.120
<v Speaker 12>That is the power of storytelling.

0:21:29.960 --> 0:21:32.000
<v Speaker 6>You talk about wanting to be in business with the

0:21:32.000 --> 0:21:34.399
<v Speaker 6>best filmmakers. We have Ryan coming on later today, so

0:21:34.440 --> 0:21:37.360
<v Speaker 6>I'm curious what like you've worked with between the two

0:21:37.359 --> 0:21:40.560
<v Speaker 6>of you, probably most of the best directors in Hollywood.

0:21:40.920 --> 0:21:43.760
<v Speaker 6>What is it that sets Ryan apart from his peers.

0:21:43.800 --> 0:21:46.080
<v Speaker 6>Is there something specific about him that you feel.

0:21:45.800 --> 0:21:48.240
<v Speaker 11>Like, you know, we love all our children kind of

0:21:48.240 --> 0:21:48.520
<v Speaker 11>a thing.

0:21:48.520 --> 0:21:51.920
<v Speaker 5>But but I'll tell you. I'll tell you straight up.

0:21:52.200 --> 0:21:53.360
<v Speaker 11>Ryan is all heart.

0:21:53.400 --> 0:21:57.640
<v Speaker 10>And you know, he did a thing we didn't think

0:21:57.640 --> 0:21:59.159
<v Speaker 10>it was going to become a marketing tool, but he

0:21:59.200 --> 0:22:02.160
<v Speaker 10>did a thing where he explained it was for kode Act.

0:22:02.160 --> 0:22:05.000
<v Speaker 10>You know why he picked the film formats he picked

0:22:05.000 --> 0:22:06.840
<v Speaker 10>and why. I mean he's just talking about purfs and

0:22:06.880 --> 0:22:08.719
<v Speaker 10>things that I should know. I mean, I kind of know,

0:22:08.760 --> 0:22:13.080
<v Speaker 10>but he makes it completely not only understandable, but he

0:22:13.160 --> 0:22:17.679
<v Speaker 10>managed in an instructional thing for Kodak to connect with

0:22:17.920 --> 0:22:21.359
<v Speaker 10>cinophiles of like, Hey, the subtext was I made this

0:22:21.440 --> 0:22:25.000
<v Speaker 10>for you. I took the time to really pour over

0:22:25.080 --> 0:22:27.720
<v Speaker 10>what would be the best presentation of this story for

0:22:27.800 --> 0:22:30.400
<v Speaker 10>you with theatrical audience, and they felt Wow, this guy

0:22:30.440 --> 0:22:31.240
<v Speaker 10>made it for us.

0:22:31.480 --> 0:22:32.840
<v Speaker 11>I'm going to go see it on a big screen.

0:22:33.119 --> 0:22:36.040
<v Speaker 10>Ryan's ability to connect with his audience, both in the

0:22:36.080 --> 0:22:38.520
<v Speaker 10>material and then just talking about his movies is really

0:22:38.640 --> 0:22:41.360
<v Speaker 10>unique to Ryan, and we're now making every director do it,

0:22:41.960 --> 0:22:43.119
<v Speaker 10>even if they have to get training.

0:22:45.119 --> 0:22:48.280
<v Speaker 6>One thing that was really well publicized leading up to

0:22:48.280 --> 0:22:50.520
<v Speaker 6>the film's releases. In order to get the rights, you

0:22:50.600 --> 0:22:53.240
<v Speaker 6>had agreed to give him ownership, I think twenty five

0:22:53.320 --> 0:22:55.760
<v Speaker 6>years after the fact. Why do you think that became

0:22:55.840 --> 0:22:58.000
<v Speaker 6>such a talking point and have you done that with

0:22:58.040 --> 0:22:59.400
<v Speaker 6>other filmmakers previously.

0:23:00.200 --> 0:23:03.520
<v Speaker 12>I think I just think there was an outsized spect

0:23:03.600 --> 0:23:06.359
<v Speaker 12>you know, conversation about it because it was unique. But

0:23:06.400 --> 0:23:08.679
<v Speaker 12>it was unique to this movie, and it was unique

0:23:08.720 --> 0:23:11.719
<v Speaker 12>to Ryan's you know, to this deal. I think the

0:23:11.720 --> 0:23:15.000
<v Speaker 12>importance of this movie and how it's affected audiences is

0:23:15.000 --> 0:23:18.280
<v Speaker 12>what we should all be talking about, because, honestly, I

0:23:18.320 --> 0:23:21.719
<v Speaker 12>went to the theater that opening weekend and seeing audiences

0:23:21.800 --> 0:23:24.560
<v Speaker 12>on seventy MILIAMUIN or Imax, it's the greatest feeling in

0:23:24.600 --> 0:23:24.960
<v Speaker 12>the world.

0:23:27.520 --> 0:23:29.359
<v Speaker 6>Both of you talked about the codec video. One of

0:23:29.400 --> 0:23:31.480
<v Speaker 6>the things that I think Mindcraft and Centers shared is

0:23:31.520 --> 0:23:36.920
<v Speaker 6>they both developed a lot of momentum online, which felt organic,

0:23:38.240 --> 0:23:40.280
<v Speaker 6>and so I'm curious when it feels like a lot of.

0:23:40.200 --> 0:23:42.120
<v Speaker 5>Things become hits almost.

0:23:41.800 --> 0:23:44.840
<v Speaker 6>Beyond your control, how do you plan for that when

0:23:44.840 --> 0:23:47.080
<v Speaker 6>you're thinking about green lights, when you're thinking about marketing,

0:23:47.080 --> 0:23:49.359
<v Speaker 6>because you obviously can't factor in like, well, this one's

0:23:49.359 --> 0:23:51.240
<v Speaker 6>going to go viral on TikTok and this one's.

0:23:51.119 --> 0:23:52.479
<v Speaker 11>Vert well, you know.

0:23:52.560 --> 0:23:56.520
<v Speaker 10>The first one of the things David tasked us with was,

0:23:56.720 --> 0:23:59.200
<v Speaker 10>you know, even though we inherited the organization, what's the

0:23:59.320 --> 0:24:02.520
<v Speaker 10>right balance for the era that we're in. So that

0:24:02.600 --> 0:24:05.679
<v Speaker 10>involved a reorg of marketing and distribution. So when we

0:24:05.720 --> 0:24:09.000
<v Speaker 10>elevated the next generation of marketing leadership at the studio,

0:24:09.520 --> 0:24:11.880
<v Speaker 10>we talked about virality a lot.

0:24:11.960 --> 0:24:13.080
<v Speaker 11>We talked about where.

0:24:12.920 --> 0:24:15.520
<v Speaker 10>Audiences are getting their movie advertising now and what the

0:24:15.640 --> 0:24:19.360
<v Speaker 10>kindling is for each project to light those bonfires online

0:24:19.600 --> 0:24:22.480
<v Speaker 10>and getting that core audience, whether it was the gamers

0:24:22.520 --> 0:24:26.520
<v Speaker 10>on Minecraft or the African American audience on Sinners, really

0:24:26.560 --> 0:24:29.000
<v Speaker 10>white hot over something that we knew they were going

0:24:29.040 --> 0:24:32.199
<v Speaker 10>to like, and being able to amplify that heat to

0:24:32.240 --> 0:24:35.200
<v Speaker 10>the general audience really became the coin of the realm.

0:24:35.200 --> 0:24:38.000
<v Speaker 10>In our new marketing department, so while you can't plan

0:24:38.160 --> 0:24:40.520
<v Speaker 10>for it, you can arrange the chess pieces to take

0:24:40.560 --> 0:24:42.320
<v Speaker 10>advantage of it if it happens.

0:24:43.240 --> 0:24:45.600
<v Speaker 6>Are we going to get sequels to either Minecraft or Sinners?

0:24:46.640 --> 0:24:48.919
<v Speaker 10>You're definitely going to get a sequel to Minecraft. You know,

0:24:49.080 --> 0:24:53.320
<v Speaker 10>Cinners is such a singular vision from a signature filmmaker,

0:24:53.760 --> 0:24:56.120
<v Speaker 10>and it wasn't really set up to be an expanded universe.

0:24:56.160 --> 0:24:58.960
<v Speaker 10>We just think it's again another cinematic masterpiece we're lucky

0:24:58.960 --> 0:24:59.080
<v Speaker 10>to have.

0:24:59.400 --> 0:24:59.600
<v Speaker 2>Yeah.

0:25:00.119 --> 0:25:02.240
<v Speaker 3>That's Pam Abdy and Mike de Luca, the co heads

0:25:02.240 --> 0:25:05.720
<v Speaker 3>of Warner Brothers Motion Pictures, speaking with Bloomberg's Lucas Shaw.

0:25:05.880 --> 0:25:08.800
<v Speaker 2>Coming up, more from Bloomberg screen Time, held this past

0:25:08.800 --> 0:25:12.360
<v Speaker 2>week in Los Angeles. Up next, Lucas Shaw sits down

0:25:12.400 --> 0:25:15.919
<v Speaker 2>with late night host get Ready for This, Jimmy Kimmel.

0:25:16.359 --> 0:25:19.719
<v Speaker 3>They spoke just after coming off of Jimmy Kimmel's suspension

0:25:20.000 --> 0:25:20.760
<v Speaker 3>by ABC.

0:25:21.359 --> 0:25:22.480
<v Speaker 13>This is Bloomberg.

0:25:26.280 --> 0:25:30.439
<v Speaker 1>This is Bloomberg Business Week Daily with Carol Masser and

0:25:30.560 --> 0:25:33.080
<v Speaker 1>Tim Stenovek on Bloomberg Radio.

0:25:34.040 --> 0:25:36.399
<v Speaker 2>We are back on a special edition of Bloomberg Business

0:25:36.400 --> 0:25:38.560
<v Speaker 2>Week looking at some of our favorite guests.

0:25:38.640 --> 0:25:40.360
<v Speaker 6>Actually they were all our favorites.

0:25:40.440 --> 0:25:42.720
<v Speaker 2>Let's just put it out there because they are unbelievable.

0:25:43.040 --> 0:25:45.920
<v Speaker 2>The conversations the people who are at Bloomberg screen time

0:25:46.200 --> 0:25:48.400
<v Speaker 2>that was held this past week in Los Angeles.

0:25:48.600 --> 0:25:51.560
<v Speaker 3>Late night host Jimmy Kimmel joined at Bloomberg's Lucas Shaw.

0:25:51.760 --> 0:25:54.399
<v Speaker 3>This in the wake of his controversial and temporary suspension

0:25:54.400 --> 0:25:57.920
<v Speaker 3>by ABC. Kimmel reflected on the evolving future of late

0:25:58.000 --> 0:26:02.200
<v Speaker 3>night TV and media in the resident Trump era, divided audiences,

0:26:02.240 --> 0:26:05.119
<v Speaker 3>and the high stakes of satire in today's charge climate.

0:26:05.200 --> 0:26:06.560
<v Speaker 5>Thanks for being here. I know it's been a weird

0:26:06.640 --> 0:26:09.080
<v Speaker 5>few weeks, has it. Yeah, I can sell.

0:26:10.920 --> 0:26:12.760
<v Speaker 6>I want to start at the beginning if we can.

0:26:13.160 --> 0:26:15.720
<v Speaker 5>When I was born, Yes, it was in a manger. Well,

0:26:15.880 --> 0:26:16.879
<v Speaker 5>so since you.

0:26:16.920 --> 0:26:19.960
<v Speaker 6>Brought it up, we're gonna talk about everything that happened.

0:26:19.960 --> 0:26:22.480
<v Speaker 6>Have you listened to this AI podcast about your life?

0:26:23.080 --> 0:26:25.120
<v Speaker 5>No? I found it doing some research.

0:26:25.560 --> 0:26:28.880
<v Speaker 6>They have an AI voice that just narrates that first

0:26:28.920 --> 0:26:32.280
<v Speaker 6>episode is your life until you get hired on ABC.

0:26:32.440 --> 0:26:35.199
<v Speaker 6>The second episode is your career at ABC until recently,

0:26:35.200 --> 0:26:37.320
<v Speaker 6>and the third episode is very recent. We can fact

0:26:37.359 --> 0:26:37.639
<v Speaker 6>check it.

0:26:37.640 --> 0:26:39.400
<v Speaker 5>Does it have the details of my divorce?

0:26:39.920 --> 0:26:43.399
<v Speaker 6>No, but it does have a line The Kimmels weren't wealthy,

0:26:43.440 --> 0:26:46.000
<v Speaker 6>but they weren't struggling either. They were in that sweet

0:26:46.040 --> 0:26:49.240
<v Speaker 6>spot of American middle class life where dreams seemed achievable

0:26:49.320 --> 0:26:51.399
<v Speaker 6>and laughter came easily around the dinner table.

0:26:54.840 --> 0:27:01.280
<v Speaker 5>That's pretty spot on. This AI is terrifying. How long

0:27:01.359 --> 0:27:01.840
<v Speaker 5>after the.

0:27:03.680 --> 0:27:06.719
<v Speaker 6>Initial episode where you made the comments about the assassination

0:27:06.760 --> 0:27:10.000
<v Speaker 6>of Charlie Kirk the Monday episode, Yeah, did you realize

0:27:10.080 --> 0:27:13.280
<v Speaker 6>there was a problem.

0:27:13.880 --> 0:27:15.800
<v Speaker 5>I didn't think there was a big problem.

0:27:15.920 --> 0:27:19.440
<v Speaker 14>I you know, I just saw it as distortion on

0:27:19.520 --> 0:27:22.880
<v Speaker 14>the part of some of the right wing media networks,

0:27:22.960 --> 0:27:27.199
<v Speaker 14>and I was I aimed to correct it. I have

0:27:27.359 --> 0:27:30.399
<v Speaker 14>problems like all the time, and it's kind of funny

0:27:30.440 --> 0:27:33.800
<v Speaker 14>because sometimes you think, oh, this is not a problem,

0:27:33.880 --> 0:27:36.200
<v Speaker 14>and then it turns into a big problem. And then

0:27:36.200 --> 0:27:38.920
<v Speaker 14>sometimes it goes the other way where you think like, oh, oh,

0:27:38.960 --> 0:27:41.000
<v Speaker 14>this is gonna be a problem nobody really notices.

0:27:41.200 --> 0:27:43.800
<v Speaker 6>And so at what point did you realize this was

0:27:43.840 --> 0:27:44.440
<v Speaker 6>a problem?

0:27:44.840 --> 0:27:50.480
<v Speaker 14>I think when they pulled the show off the air, Well,

0:27:50.520 --> 0:27:51.359
<v Speaker 14>that's unusual.

0:27:51.520 --> 0:27:54.880
<v Speaker 6>Yeah, And what were the conversations that Data and Bob

0:27:54.920 --> 0:27:55.640
<v Speaker 6>that led to that.

0:27:58.720 --> 0:28:02.560
<v Speaker 14>I hate to disappoint you, but they were really good conversations.

0:28:02.800 --> 0:28:03.359
<v Speaker 5>I'm not acting.

0:28:04.680 --> 0:28:08.080
<v Speaker 14>I mean, like really good conversations they are. These are

0:28:08.119 --> 0:28:11.480
<v Speaker 14>people that I've known for a long time and who

0:28:11.520 --> 0:28:14.920
<v Speaker 14>I like very much, and who were you know, who

0:28:14.960 --> 0:28:17.720
<v Speaker 14>wanted we all wanted this to work out best. And

0:28:17.760 --> 0:28:19.880
<v Speaker 14>I will tell you like I mean, first of all,

0:28:19.880 --> 0:28:23.520
<v Speaker 14>I ruined Dana's weekend. It was just NonStop phone calls

0:28:23.600 --> 0:28:27.360
<v Speaker 14>all weekend. But I don't think what I don't think

0:28:27.400 --> 0:28:30.679
<v Speaker 14>the result, which I think turned out to be very positive,

0:28:31.920 --> 0:28:35.320
<v Speaker 14>would have been as positive if I hadn't talked to

0:28:35.400 --> 0:28:38.360
<v Speaker 14>Dana as much as I did, because it helped me

0:28:38.440 --> 0:28:41.520
<v Speaker 14>think everything through and it helped me just kind of

0:28:41.600 --> 0:28:46.040
<v Speaker 14>understand where everyone was coming from. I can sometimes be reactionary,

0:28:46.120 --> 0:28:51.080
<v Speaker 14>I can sometimes be aggressive, and I can sometimes be unpleasant,

0:28:51.320 --> 0:28:55.360
<v Speaker 14>and I think that it helped me. Really having those

0:28:56.160 --> 0:28:58.840
<v Speaker 14>days to think about it was helpful.

0:29:00.000 --> 0:29:01.760
<v Speaker 6>I have a dumb question about this as someone who

0:29:01.840 --> 0:29:04.480
<v Speaker 6>is kind of reporting on it in real time, trying

0:29:04.480 --> 0:29:06.880
<v Speaker 6>to figure out what's happening. So the show goes up

0:29:06.920 --> 0:29:11.600
<v Speaker 6>there you have all these conversations, and when you made it,

0:29:11.720 --> 0:29:13.280
<v Speaker 6>or when you all made a decision put the show

0:29:13.320 --> 0:29:15.560
<v Speaker 6>back on the air, as my understanding at the time

0:29:15.640 --> 0:29:17.560
<v Speaker 6>was it still wasn't exactly clear what you were going

0:29:17.640 --> 0:29:20.760
<v Speaker 6>to say. They still hadn't resolved the issues with the affiliates.

0:29:21.160 --> 0:29:25.560
<v Speaker 6>So what do you resolve in those conversations to know

0:29:25.640 --> 0:29:27.960
<v Speaker 6>you're going back if you haven't figured out a lot

0:29:28.000 --> 0:29:29.239
<v Speaker 6>of the things that come out of it.

0:29:29.400 --> 0:29:32.120
<v Speaker 14>I think just the spirit of what I'm going to say,

0:29:32.320 --> 0:29:35.120
<v Speaker 14>rather than specifically what I was going to say, And

0:29:35.440 --> 0:29:38.000
<v Speaker 14>I think that's something that we all agreed on, and

0:29:38.040 --> 0:29:45.200
<v Speaker 14>I think that ultimately I wanted to kind of cover

0:29:45.280 --> 0:29:48.400
<v Speaker 14>every base if I could, and sometimes you can do

0:29:48.440 --> 0:29:51.320
<v Speaker 14>that and sometimes you can't do that. And it was

0:29:51.320 --> 0:29:56.160
<v Speaker 14>something really that had to come from inside me.

0:29:56.280 --> 0:29:58.400
<v Speaker 5>It had to be truthful.

0:29:58.080 --> 0:30:00.400
<v Speaker 14>And I had to lay it all out out there

0:30:00.440 --> 0:30:03.560
<v Speaker 14>and just be honest about what I was feeling and

0:30:03.600 --> 0:30:06.480
<v Speaker 14>what I'd experienced. And I think I did, and I

0:30:06.520 --> 0:30:10.320
<v Speaker 14>think that it probably went about as well as it

0:30:10.360 --> 0:30:13.360
<v Speaker 14>could go. I knew that it wasn't going to be perfect,

0:30:13.400 --> 0:30:15.920
<v Speaker 14>and there were always going to be people that didn't

0:30:16.000 --> 0:30:20.880
<v Speaker 14>like it and didn't accept it, But the important thing

0:30:20.960 --> 0:30:23.440
<v Speaker 14>to me was that I was able to.

0:30:24.960 --> 0:30:29.200
<v Speaker 5>Explain what I was saying, what I was trying to say.

0:30:29.200 --> 0:30:31.840
<v Speaker 6>If you felt like your initial comments had been mischaracterized.

0:30:32.720 --> 0:30:34.240
<v Speaker 5>I didn't feel like it anywhere.

0:30:34.800 --> 0:30:38.800
<v Speaker 14>It was intentionally and I think maliciously mischaracterized.

0:30:38.880 --> 0:30:43.240
<v Speaker 6>Yesh, did you I mean, do you feel like you

0:30:43.280 --> 0:30:46.520
<v Speaker 6>have become more political in your commentary on the show

0:30:46.680 --> 0:30:47.959
<v Speaker 6>over the course of hosting it.

0:30:49.320 --> 0:30:50.440
<v Speaker 5>What do you think? I think?

0:30:52.360 --> 0:30:55.560
<v Speaker 6>I think if you talked to me when my first

0:30:55.560 --> 0:30:58.720
<v Speaker 6>interaction with Timmy Kimmel was The Man Show, Yeah, yeah,

0:30:58.720 --> 0:31:01.720
<v Speaker 6>which is you and Carola at this point, as best

0:31:01.720 --> 0:31:03.600
<v Speaker 6>I can tell, around and complete opposite ends of the

0:31:03.640 --> 0:31:09.840
<v Speaker 6>political spectrum, but still friends. Yeah, yeah, and it's you know,

0:31:10.520 --> 0:31:16.080
<v Speaker 6>it feels like you became far more comfortable and insistent

0:31:16.120 --> 0:31:19.040
<v Speaker 6>on talking not just about politics, but about personal things.

0:31:19.400 --> 0:31:21.479
<v Speaker 6>Maybe because you got older, maybe because you've got more

0:31:21.520 --> 0:31:25.200
<v Speaker 6>comfortable in the role, maybe because the world around has changed,

0:31:25.280 --> 0:31:26.080
<v Speaker 6>all of those things.

0:31:26.840 --> 0:31:29.160
<v Speaker 14>All of those things for sure, I think maturity is

0:31:29.200 --> 0:31:31.440
<v Speaker 14>part of it. I think you figure out who you are.

0:31:31.880 --> 0:31:34.480
<v Speaker 14>I think that when I started the show, I was

0:31:34.520 --> 0:31:38.400
<v Speaker 14>mostly My homepage was ESPN dot com. It's kind of

0:31:38.440 --> 0:31:41.400
<v Speaker 14>all I really cared about was we've been a radio

0:31:41.440 --> 0:31:44.280
<v Speaker 14>sports guy. I've been a sports guy. I did football

0:31:44.320 --> 0:31:48.040
<v Speaker 14>picks on Fox NFL Sunday for years in radio.

0:31:48.120 --> 0:31:50.200
<v Speaker 5>Yeah, I was on k Rock with Kevin and Bean.

0:31:50.640 --> 0:31:54.200
<v Speaker 14>I was mostly interested in sports, and I was interested

0:31:54.200 --> 0:31:56.400
<v Speaker 14>in politics. I've always been a you know, even as

0:31:56.400 --> 0:31:58.720
<v Speaker 14>a kid. My parents are very liberal. I've been a

0:31:58.760 --> 0:32:00.840
<v Speaker 14>Democrat since I was a little boy. I think the

0:32:00.920 --> 0:32:05.920
<v Speaker 14>first like political cartoon I ever drew was of Jimmy

0:32:05.960 --> 0:32:09.680
<v Speaker 14>Carter and John Anderson. You know, It's like I was

0:32:09.720 --> 0:32:13.360
<v Speaker 14>like twelve or something, and I've always been interested in politics,

0:32:13.400 --> 0:32:14.160
<v Speaker 14>but I was.

0:32:14.200 --> 0:32:17.160
<v Speaker 5>Never a particularly political person.

0:32:18.120 --> 0:32:20.960
<v Speaker 14>I also think maybe maybe he did, but maybe he

0:32:21.000 --> 0:32:22.840
<v Speaker 14>didn't have to be back then, you know. I mean,

0:32:22.880 --> 0:32:25.120
<v Speaker 14>I think this is a very different situation that we're

0:32:25.120 --> 0:32:28.760
<v Speaker 14>in now. And also my job, as I see it,

0:32:28.840 --> 0:32:32.600
<v Speaker 14>is to talk about the news of the day, and

0:32:32.960 --> 0:32:35.920
<v Speaker 14>these are the big stories of the day right pretty

0:32:35.960 --> 0:32:36.840
<v Speaker 14>much every day.

0:32:37.240 --> 0:32:40.160
<v Speaker 6>And how much of that, Like, can you see a

0:32:40.200 --> 0:32:42.880
<v Speaker 6>difference because we're in Trump too? Do you feel like

0:32:42.920 --> 0:32:46.400
<v Speaker 6>it was the need to talk about politics is greater

0:32:47.040 --> 0:32:49.520
<v Speaker 6>when he has been president as opposed to when other people,

0:32:49.520 --> 0:32:51.640
<v Speaker 6>Like if you started when Bush was president and you

0:32:51.680 --> 0:32:55.400
<v Speaker 6>had Obama, Trump, Biden, Trump, it does feel like I

0:32:55.440 --> 0:32:57.320
<v Speaker 6>thinks they've got more political over time. But do you

0:32:57.320 --> 0:32:59.920
<v Speaker 6>think it is also sort of a I don't want

0:32:59.920 --> 0:33:03.280
<v Speaker 6>to use the word quirk, but a facet of Trump

0:33:03.280 --> 0:33:04.960
<v Speaker 6>and his relationship at the media.

0:33:05.280 --> 0:33:07.360
<v Speaker 5>Yeah, I mean he's on TV all day, every day,

0:33:07.400 --> 0:33:08.200
<v Speaker 5>so he gives us a.

0:33:08.200 --> 0:33:11.520
<v Speaker 14>Lot to use to deal with. You know, that's unusual.

0:33:11.600 --> 0:33:15.040
<v Speaker 14>That's not how it used to be. You occasionally get

0:33:15.680 --> 0:33:18.800
<v Speaker 14>a video of George Bush, like walking the wrong way

0:33:18.840 --> 0:33:21.520
<v Speaker 14>on stage, and then you'd make a week out of it,

0:33:21.600 --> 0:33:24.720
<v Speaker 14>you know, or or somebody trips or something like that.

0:33:24.880 --> 0:33:29.480
<v Speaker 14>But now it's just you hear him, you see him.

0:33:29.960 --> 0:33:35.800
<v Speaker 14>You He's just presented himself so frequently at it makes

0:33:35.880 --> 0:33:40.760
<v Speaker 14>it it's just more digestible and it's more digestible and

0:33:40.840 --> 0:33:42.600
<v Speaker 14>less digestible at the same time.

0:33:42.840 --> 0:33:46.120
<v Speaker 6>Right, do you feel like you interact with a lot

0:33:46.160 --> 0:33:50.800
<v Speaker 6>of comedians. Do you think there's there's some writers and

0:33:50.800 --> 0:33:53.200
<v Speaker 6>comedians I've spoken with who feel like comedy has actually

0:33:53.200 --> 0:33:55.840
<v Speaker 6>been harder with him as president. What you just said

0:33:55.920 --> 0:33:58.040
<v Speaker 6>is in a way, it's in something there's more material

0:33:58.120 --> 0:34:01.600
<v Speaker 6>to work with. What would you say his impact on

0:34:01.680 --> 0:34:02.520
<v Speaker 6>comedy hasn't.

0:34:02.480 --> 0:34:04.840
<v Speaker 14>Well, is there more I don't know if there's more material,

0:34:04.960 --> 0:34:08.319
<v Speaker 14>it's just more focused in one area. I'm not a

0:34:08.360 --> 0:34:11.640
<v Speaker 14>stand up comic, I know for stand up comics, you know,

0:34:11.640 --> 0:34:15.719
<v Speaker 14>you work out their material and they do mostly that

0:34:15.840 --> 0:34:20.320
<v Speaker 14>material every night. So politics change so quickly, it doesn't

0:34:20.360 --> 0:34:24.880
<v Speaker 14>necessarily lend itself to that job. For me, I've always

0:34:24.880 --> 0:34:29.880
<v Speaker 14>been more interested in doing new jokes every when I

0:34:29.880 --> 0:34:33.040
<v Speaker 14>started on the radio every day and doing new jokes

0:34:33.080 --> 0:34:36.759
<v Speaker 14>every night. I don't love the idea of repeating myself.

0:34:37.760 --> 0:34:41.640
<v Speaker 14>It feels more like acting to me than broadcasting, and

0:34:42.120 --> 0:34:45.759
<v Speaker 14>I think essentially I'm a broadcaster and I'm more interested

0:34:45.800 --> 0:34:49.479
<v Speaker 14>in that. So I can't speak to whether it's made

0:34:49.520 --> 0:34:52.000
<v Speaker 14>their job more difficult. I know a lot of them

0:34:52.080 --> 0:34:54.839
<v Speaker 14>just try to stay away from it. And I get it,

0:34:54.920 --> 0:34:58.040
<v Speaker 14>you know, I get it. You're walking into a town

0:34:58.200 --> 0:35:00.360
<v Speaker 14>and you don't know who's in the room, and you

0:35:00.440 --> 0:35:03.960
<v Speaker 14>just want to make people laugh, and they're not necessarily

0:35:04.000 --> 0:35:06.000
<v Speaker 14>on a crusade, And I get it.

0:35:06.040 --> 0:35:07.400
<v Speaker 5>And I don't think any.

0:35:07.160 --> 0:35:11.919
<v Speaker 14>Of those guys should be required to speak the way

0:35:11.960 --> 0:35:14.120
<v Speaker 14>I do, or the way Stephen Colbert does or John

0:35:14.200 --> 0:35:17.640
<v Speaker 14>Stewart does. And I think that applies to people on

0:35:17.680 --> 0:35:18.399
<v Speaker 14>television too.

0:35:18.719 --> 0:35:21.280
<v Speaker 6>They don't. You don't have to do this. I choose

0:35:21.320 --> 0:35:23.640
<v Speaker 6>to do it. Since you came back, have you asked

0:35:23.760 --> 0:35:24.799
<v Speaker 6>Trumper Car to come on.

0:35:26.760 --> 0:35:27.800
<v Speaker 5>No, I haven't.

0:35:29.080 --> 0:35:33.600
<v Speaker 14>I wouldn't necessarily be interested in Brendan Carr on the show,

0:35:35.200 --> 0:35:37.160
<v Speaker 14>but yeah, I'd love to have Trump on the show

0:35:37.239 --> 0:35:37.680
<v Speaker 14>for sure.

0:35:38.800 --> 0:35:43.280
<v Speaker 5>Yeah. I mean I feel like he knows that he wants.

0:35:43.280 --> 0:35:49.120
<v Speaker 5>I don't know, all right, I'll ask him. I'm curious

0:35:49.120 --> 0:35:49.480
<v Speaker 5>about it.

0:35:49.560 --> 0:35:53.239
<v Speaker 6>You had these I'm sorry on this week and you

0:35:53.520 --> 0:35:56.360
<v Speaker 6>asked you pressed him a lot on the Rion Comedy

0:35:56.360 --> 0:35:58.640
<v Speaker 6>Festival that a bunch of comedians went. And did do

0:35:58.719 --> 0:36:02.040
<v Speaker 6>you ask and who interviews for a living? Did you

0:36:02.080 --> 0:36:03.520
<v Speaker 6>give him a heads up you were going to ask

0:36:03.560 --> 0:36:04.040
<v Speaker 6>him about that?

0:36:04.200 --> 0:36:06.200
<v Speaker 5>Yes? I mean, you know how talk shows are.

0:36:06.320 --> 0:36:09.400
<v Speaker 14>We basically understand, there's an understanding of what you're going

0:36:09.480 --> 0:36:14.839
<v Speaker 14>to talk about. Sometimes it veers off into various directions,

0:36:14.920 --> 0:36:21.480
<v Speaker 14>but you always they always know basically what the topics

0:36:21.480 --> 0:36:22.120
<v Speaker 14>are going to.

0:36:22.080 --> 0:36:24.960
<v Speaker 6>Be and why. I guess did you feel it's important

0:36:24.960 --> 0:36:26.479
<v Speaker 6>to ask him about that? Because you had a point

0:36:26.480 --> 0:36:29.440
<v Speaker 6>of view on comedians going to that festival. It seemed

0:36:29.480 --> 0:36:30.440
<v Speaker 6>like you were against it.

0:36:31.280 --> 0:36:34.840
<v Speaker 14>I wouldn't have gone, but I wanted to hear his reasons,

0:36:35.120 --> 0:36:38.680
<v Speaker 14>and I thought he had some compelling reasons. And it's

0:36:38.719 --> 0:36:43.000
<v Speaker 14>nothing's black and white. It's not something I would do.

0:36:43.080 --> 0:36:46.040
<v Speaker 14>But I do understand the idea that if we close

0:36:46.080 --> 0:36:51.319
<v Speaker 14>ourselves off to the world or we isolate somebody, that

0:36:52.000 --> 0:36:54.560
<v Speaker 14>maybe it's not good. I don't know that my my

0:36:54.680 --> 0:36:58.520
<v Speaker 14>reasoning is the correct reasoning. I also, you know, we

0:36:58.560 --> 0:37:01.200
<v Speaker 14>see it and we see it happening in this country too.

0:37:01.200 --> 0:37:04.719
<v Speaker 14>I mean, we travel abroad, many of us don't want

0:37:04.760 --> 0:37:08.160
<v Speaker 14>to be held accountable for what our president does and says.

0:37:08.600 --> 0:37:11.440
<v Speaker 5>As an American, you know, going someplace.

0:37:11.719 --> 0:37:14.080
<v Speaker 14>I'm fortunate enough to be well known and people know

0:37:14.120 --> 0:37:15.200
<v Speaker 14>where I'm coming from.

0:37:15.560 --> 0:37:17.799
<v Speaker 5>But I think it would be a different situation if

0:37:17.840 --> 0:37:19.840
<v Speaker 5>people didn't know who I was. And I think I'd.

0:37:19.719 --> 0:37:21.879
<v Speaker 14>Probably be the first thing I'd say as I got

0:37:21.880 --> 0:37:25.080
<v Speaker 14>into every cab is I didn't vote for him? Just FYI,

0:37:25.160 --> 0:37:28.239
<v Speaker 14>you know, so I do think that there's you know,

0:37:29.040 --> 0:37:33.120
<v Speaker 14>that kind of makes me understand right that position better.

0:37:33.360 --> 0:37:36.560
<v Speaker 3>That's Late Night host Jimmy Kimmel speaking with Bloomberg's Lucas Shaw.

0:37:36.600 --> 0:37:37.880
<v Speaker 2>And if you missed any of it because it was

0:37:37.920 --> 0:37:41.480
<v Speaker 2>a longer conversation, be sure to check it out. You

0:37:41.480 --> 0:37:44.360
<v Speaker 2>can find it on the Bloomberg and at Bloomberg dot com.

0:37:44.400 --> 0:37:44.799
<v Speaker 3>That does it.

0:37:44.840 --> 0:37:46.960
<v Speaker 2>For the first hour of our special edition at Bloomberg

0:37:47.000 --> 0:37:50.160
<v Speaker 2>Business Week, we've been checking out some of our favorite

0:37:50.200 --> 0:37:53.440
<v Speaker 2>conversations from Bloomberg screen Time, that event held this past

0:37:53.440 --> 0:37:56.399
<v Speaker 2>week in Los Angeles, with the whole Bloomberg News team.

0:37:56.280 --> 0:37:59.640
<v Speaker 3>Still to come. Actor Mark Duplas on making indie movies

0:38:00.120 --> 0:38:03.200
<v Speaker 3>and the co CEO of the most valuable entertainment company,

0:38:03.239 --> 0:38:06.000
<v Speaker 3>Netflix on how the business plans to maintain its lead.

0:38:06.280 --> 0:38:09.239
<v Speaker 2>Plus director Ryan Kougler on how he is looking to

0:38:09.239 --> 0:38:12.640
<v Speaker 2>push the boundaries to tell stories that resonate. You're listening

0:38:12.680 --> 0:38:16.399
<v Speaker 2>to Bloomberg BusinessWeek. We continue with more highlights from screen Time.

0:38:16.760 --> 0:38:19.520
<v Speaker 3>I'm Carol Masser and I'm Tim Stanovec's day with us.

0:38:19.560 --> 0:38:22.400
<v Speaker 3>Today's top stories and global business headlines are coming up

0:38:22.560 --> 0:38:24.200
<v Speaker 3>right now.

0:38:27.040 --> 0:38:31.360
<v Speaker 1>This is Bloomberg Business Week, Daily reporting from the magazine

0:38:31.360 --> 0:38:35.960
<v Speaker 1>that helps global leaders stay ahead. With insight on the people, companies,

0:38:36.040 --> 0:38:40.920
<v Speaker 1>and trends shaping today's complex economy. Plus global business, finance

0:38:40.960 --> 0:38:44.520
<v Speaker 1>and tech news as it happens. Bloomberg Business Week Daily

0:38:44.800 --> 0:38:48.840
<v Speaker 1>with Carol Masser and Tim Steneveek on Bloomberg Radio.

0:38:49.160 --> 0:38:51.480
<v Speaker 2>Welcome to a special edition of Bloomberg Business Week. We

0:38:51.520 --> 0:38:54.600
<v Speaker 2>are continuing with some of our favorite conversations from the

0:38:54.640 --> 0:38:56.959
<v Speaker 2>Bloomberg screen Time event. It was held this past week

0:38:57.200 --> 0:38:58.160
<v Speaker 2>in Los Angeles.

0:38:58.560 --> 0:39:02.120
<v Speaker 3>Screen Time gathers the mogul, celebrities and entrepreneurs defining the

0:39:02.160 --> 0:39:04.960
<v Speaker 3>next phase of pop culture. Over a day and a

0:39:04.960 --> 0:39:08.000
<v Speaker 3>half in the heart of Hollywood. We discussed and debated

0:39:08.040 --> 0:39:10.879
<v Speaker 3>the future of Hollywood studios, the boom in sports and

0:39:10.920 --> 0:39:14.240
<v Speaker 3>live music, and the effect of AI on the creative industries.

0:39:14.400 --> 0:39:17.000
<v Speaker 2>Got to say, it's a really fun event. They've been

0:39:17.000 --> 0:39:19.040
<v Speaker 2>doing it the last few years and it's just so

0:39:19.200 --> 0:39:22.160
<v Speaker 2>fun to see the people and the cross section of

0:39:22.239 --> 0:39:24.400
<v Speaker 2>folks that are there. When it comes to content creation,

0:39:25.040 --> 0:39:27.840
<v Speaker 2>we'll hear from an actor, studio heads, and content creators.

0:39:28.080 --> 0:39:31.960
<v Speaker 2>We begin with a conversation with Mark Duplas. He's a filmmaker, actor,

0:39:32.000 --> 0:39:37.000
<v Speaker 2>and producer. We spoke about balancing indie spirit and Hollywood collaboration.

0:39:37.600 --> 0:39:39.680
<v Speaker 2>You do it all. Is there one that I'm sure

0:39:39.680 --> 0:39:41.279
<v Speaker 2>you get this up a million times that you like

0:39:41.880 --> 0:39:44.279
<v Speaker 2>more than most in terms of doing producing, directing, Or

0:39:44.280 --> 0:39:46.120
<v Speaker 2>do you love how everything kind of helps.

0:39:45.880 --> 0:39:46.399
<v Speaker 3>The other thing?

0:39:46.600 --> 0:39:48.279
<v Speaker 13>I do like the blending of all the things.

0:39:48.360 --> 0:39:50.520
<v Speaker 15>And I come from the independent sector, you know, I

0:39:50.560 --> 0:39:53.000
<v Speaker 15>came into this business making three dollar movies in my

0:39:53.080 --> 0:39:55.799
<v Speaker 15>kitchen with my brother on our parents' video camera. So

0:39:56.560 --> 0:39:59.399
<v Speaker 15>I'm no stranger to doing at all. But that said,

0:39:59.440 --> 0:40:02.040
<v Speaker 15>I think that as I've been fortunate enough to do

0:40:02.120 --> 0:40:04.480
<v Speaker 15>both indie projects and also be on a show like

0:40:05.000 --> 0:40:08.400
<v Speaker 15>The Morning Show, which you know, one day's catering on

0:40:08.440 --> 0:40:10.680
<v Speaker 15>that show is more expensive than most of the work

0:40:10.800 --> 0:40:11.200
<v Speaker 15>I make.

0:40:12.080 --> 0:40:13.840
<v Speaker 13>I like the balance, you know.

0:40:13.880 --> 0:40:16.279
<v Speaker 15>I like hanging lights with my friends and sweating on

0:40:16.400 --> 0:40:17.320
<v Speaker 15>my indie projects.

0:40:17.719 --> 0:40:19.239
<v Speaker 13>But then I like when my burrito has.

0:40:19.160 --> 0:40:21.000
<v Speaker 15>Brought to me in the trailer of the Morning Show

0:40:21.560 --> 0:40:24.000
<v Speaker 15>and I'm taking care of So these are the things.

0:40:24.040 --> 0:40:27.120
<v Speaker 2>Well, someone who likes burrito.

0:40:25.600 --> 0:40:28.200
<v Speaker 3>Is yeah, it doesn't like a burrito delivery. Also a

0:40:28.239 --> 0:40:29.160
<v Speaker 3>trailer pretty nice.

0:40:29.280 --> 0:40:29.520
<v Speaker 13>Yeah.

0:40:30.000 --> 0:40:32.360
<v Speaker 3>I'm wondering about if you were getting into the business

0:40:32.400 --> 0:40:34.400
<v Speaker 3>right now and how that would be different. It's like

0:40:34.400 --> 0:40:37.319
<v Speaker 3>you're making movies in your kitchen with your brother, but

0:40:37.360 --> 0:40:39.840
<v Speaker 3>maybe you'd be using an iPhone, you'd be editing it

0:40:40.000 --> 0:40:40.520
<v Speaker 3>using AI.

0:40:41.080 --> 0:40:44.200
<v Speaker 15>I think the headline is the democratization of the technology

0:40:44.239 --> 0:40:46.520
<v Speaker 15>has made it so wonderful that you can make anything

0:40:46.600 --> 0:40:49.279
<v Speaker 15>you want now so much more cheaply than I had it.

0:40:49.360 --> 0:40:50.880
<v Speaker 13>So you have it a lot better.

0:40:50.680 --> 0:40:52.239
<v Speaker 15>Than me on that front, but you have it way

0:40:52.280 --> 0:40:53.960
<v Speaker 15>worse than I had it in two thousand and five

0:40:54.000 --> 0:40:56.160
<v Speaker 15>when I came in because to talk about that. But

0:40:56.320 --> 0:41:00.279
<v Speaker 15>the distribution channels are not there, right, and so we're

0:41:00.280 --> 0:41:05.120
<v Speaker 15>now experiencing sort of the death of the hyperbolic television movement.

0:41:05.320 --> 0:41:05.600
<v Speaker 5>Right.

0:41:05.680 --> 0:41:08.239
<v Speaker 15>And we staffed up and we got all ready for

0:41:08.280 --> 0:41:11.000
<v Speaker 15>it and here we are, and then it just dried

0:41:11.200 --> 0:41:13.680
<v Speaker 15>up on us. So now we're going to have to

0:41:13.719 --> 0:41:18.960
<v Speaker 15>start hacking a new road of direct consumer distribution. You know,

0:41:19.160 --> 0:41:21.920
<v Speaker 15>we're working in so many different models now. We're making

0:41:22.400 --> 0:41:25.799
<v Speaker 15>television series completely independently and taking them out and selling

0:41:25.880 --> 0:41:29.520
<v Speaker 15>them afterwards because it is the wild West.

0:41:29.960 --> 0:41:31.439
<v Speaker 2>Well, you know, it's funny that you say that, because

0:41:31.440 --> 0:41:33.160
<v Speaker 2>I think about something like YouTube and how much I

0:41:33.200 --> 0:41:35.839
<v Speaker 2>want YouTube and specific channels and like anybody can put

0:41:35.840 --> 0:41:39.320
<v Speaker 2>anything up there. When you think about distribution channels, what

0:41:40.560 --> 0:41:43.040
<v Speaker 2>seems to provide the most opportunities for you, especially since

0:41:43.080 --> 0:41:45.560
<v Speaker 2>you say you play a bit more in the indie world.

0:41:46.000 --> 0:41:48.440
<v Speaker 15>Yeah, yeah, I mean, look, I'm very very fortunate and

0:41:48.440 --> 0:41:50.759
<v Speaker 15>that I've been doing this for twenty years, so you know,

0:41:50.800 --> 0:41:52.840
<v Speaker 15>I at least have somewhat of a name that people.

0:41:52.640 --> 0:41:53.960
<v Speaker 13>Are interested in working with us.

0:41:54.000 --> 0:41:57.000
<v Speaker 15>But I think YouTube is certainly exciting because you can

0:41:57.040 --> 0:41:59.160
<v Speaker 15>put it up, it can catch fire, But the monetization

0:41:59.239 --> 0:42:02.240
<v Speaker 15>of that and sustain ability is really questionable in my opinion.

0:42:02.520 --> 0:42:05.400
<v Speaker 15>But then you have these smaller substreamer services, like you

0:42:05.400 --> 0:42:07.880
<v Speaker 15>look at Dropout TV and what they're doing in comedy,

0:42:08.239 --> 0:42:11.319
<v Speaker 15>and you look at Shutter. You know, they've become the

0:42:11.360 --> 0:42:15.160
<v Speaker 15>home of horror fans as a subsidiary under AMC, you know,

0:42:15.160 --> 0:42:17.480
<v Speaker 15>and they're doing things in a low cost model. So

0:42:17.520 --> 0:42:20.120
<v Speaker 15>I think the future here is going to be figuring

0:42:20.120 --> 0:42:23.399
<v Speaker 15>out how to make things relatively cheaply, cutting your big

0:42:23.400 --> 0:42:26.600
<v Speaker 15>producer fees, cutting a lot of everybody's feet across the board,

0:42:26.840 --> 0:42:28.239
<v Speaker 15>and then when you're in a position to be on

0:42:28.320 --> 0:42:31.920
<v Speaker 15>top and power, really share that back end with people.

0:42:31.960 --> 0:42:33.719
<v Speaker 15>And that's how I came up an independent film. We

0:42:33.800 --> 0:42:36.440
<v Speaker 15>would make movies for one hundred and fifty thousand dollars.

0:42:36.680 --> 0:42:38.440
<v Speaker 15>Everybody would make one hundred bucks a day. It was

0:42:38.480 --> 0:42:41.200
<v Speaker 15>creative communism. And then you get points. We could take

0:42:41.239 --> 0:42:43.120
<v Speaker 15>them to Sundance and sell them for a couple million bucks,

0:42:43.200 --> 0:42:46.040
<v Speaker 15>and the sound guy would make fifty thousand dollars and

0:42:46.080 --> 0:42:46.560
<v Speaker 15>buy a home.

0:42:46.640 --> 0:42:47.920
<v Speaker 13>It was a beautiful time.

0:42:48.400 --> 0:42:50.799
<v Speaker 15>It's not quite that easy anymore, but there's something in

0:42:50.800 --> 0:42:51.319
<v Speaker 15>that model that.

0:42:51.320 --> 0:42:51.799
<v Speaker 13>Will still work.

0:42:51.880 --> 0:42:53.920
<v Speaker 3>I talked to somebody who lives out areas in the industry,

0:42:53.960 --> 0:42:56.080
<v Speaker 3>has been doing this for thirty years, and he was like,

0:42:56.680 --> 0:43:00.759
<v Speaker 3>I've got award winning casting directors, walking dogs, rover to

0:43:00.800 --> 0:43:01.520
<v Speaker 3>make ends meet.

0:43:01.640 --> 0:43:02.919
<v Speaker 13>No, it's real, I see that bad.

0:43:03.080 --> 0:43:04.920
<v Speaker 15>I mean I live in the valley, which is, you know,

0:43:05.000 --> 0:43:08.080
<v Speaker 15>the place where basically below the line union heads were

0:43:08.080 --> 0:43:10.400
<v Speaker 15>able to buy their homes, you know, And and that

0:43:10.480 --> 0:43:12.800
<v Speaker 15>was under the sort of unspoken promise that this industry

0:43:12.800 --> 0:43:16.399
<v Speaker 15>would continue to boom. Strikes fires, but not just that

0:43:16.760 --> 0:43:19.400
<v Speaker 15>the death of the streaming wars, which were unsustainable from them.

0:43:19.440 --> 0:43:21.799
<v Speaker 15>That was just an arms race to see who could

0:43:21.880 --> 0:43:23.040
<v Speaker 15>chuck somebody.

0:43:22.600 --> 0:43:25.080
<v Speaker 3>Out right that picks an apple. Are the winters I.

0:43:25.000 --> 0:43:28.040
<v Speaker 15>Mean TVD because we could see a merger happen in

0:43:28.080 --> 0:43:32.759
<v Speaker 15>five minutes after this that changes everything, and there's I

0:43:32.800 --> 0:43:35.040
<v Speaker 15>won't I won't go that far. But yes, there are

0:43:35.040 --> 0:43:37.040
<v Speaker 15>certain people that have interests in those mergers and don't

0:43:37.040 --> 0:43:37.480
<v Speaker 15>have interests.

0:43:37.560 --> 0:43:39.600
<v Speaker 3>So does do you see the industry getting better?

0:43:40.239 --> 0:43:42.000
<v Speaker 15>I think the industry is going to change. Look, I've

0:43:42.000 --> 0:43:43.879
<v Speaker 15>been in this for twenty years. I know people who

0:43:43.920 --> 0:43:45.960
<v Speaker 15>are been in this for much longer than me, and

0:43:46.000 --> 0:43:47.879
<v Speaker 15>we there are times when, oh my god.

0:43:47.920 --> 0:43:48.880
<v Speaker 13>It was the nineteen eighties.

0:43:48.920 --> 0:43:51.040
<v Speaker 15>If you had a movie that had, you know, a

0:43:51.160 --> 0:43:53.439
<v Speaker 15>gun and blood and some fighting in it, you could

0:43:53.440 --> 0:43:55.319
<v Speaker 15>take it to VHS and you'd make your money and

0:43:55.320 --> 0:43:55.920
<v Speaker 15>it was a killer.

0:43:55.920 --> 0:43:57.560
<v Speaker 13>In the nineties, it was that for DVDs.

0:43:57.560 --> 0:43:59.680
<v Speaker 15>In the two thousands, the streamers came in and I

0:43:59.719 --> 0:44:01.919
<v Speaker 15>got to all these cool movies for Netflix and TV.

0:44:02.400 --> 0:44:04.680
<v Speaker 15>But it's going to change. We don't know which way

0:44:04.680 --> 0:44:06.000
<v Speaker 15>it's going, but we got to be vigilant.

0:44:06.040 --> 0:44:06.200
<v Speaker 5>You know.

0:44:06.239 --> 0:44:07.880
<v Speaker 2>It's We've seen it in the media industry, and we

0:44:07.880 --> 0:44:09.960
<v Speaker 2>still like being in it. It's incredible to be thirty

0:44:10.000 --> 0:44:11.359
<v Speaker 2>seconds still having fun.

0:44:11.400 --> 0:44:11.960
<v Speaker 3>You like it.

0:44:12.160 --> 0:44:13.759
<v Speaker 15>I love it. I don't say I'm having fun all

0:44:13.800 --> 0:44:16.560
<v Speaker 15>the time. I feel a deep responsibility for like my

0:44:16.640 --> 0:44:18.960
<v Speaker 15>brothers and sisters in la and in New York and

0:44:19.000 --> 0:44:22.120
<v Speaker 15>everywhere who are just getting choked out by this business.

0:44:22.400 --> 0:44:24.759
<v Speaker 2>That's actor Mark Duplas. We also got a chance to

0:44:24.800 --> 0:44:28.480
<v Speaker 2>hear from Elena Mayo, the head of Arian Pictures. She

0:44:28.600 --> 0:44:31.560
<v Speaker 2>spoke with us about reviving a legacy studio with a

0:44:31.600 --> 0:44:32.360
<v Speaker 2>modern mission.

0:44:32.640 --> 0:44:35.040
<v Speaker 3>This is like the underlying theme of the entire day.

0:44:36.000 --> 0:44:37.520
<v Speaker 9>How why are we here?

0:44:37.840 --> 0:44:37.960
<v Speaker 6>Well?

0:44:37.960 --> 0:44:40.120
<v Speaker 16>I think we're here because we have so much change

0:44:40.120 --> 0:44:42.719
<v Speaker 16>in so Dyna, so much dynamism, and the reality is

0:44:42.760 --> 0:44:45.839
<v Speaker 16>that no one really knows what the next wave of

0:44:46.280 --> 0:44:49.600
<v Speaker 16>media content Hollywood is going to look like. So we're

0:44:49.640 --> 0:44:53.000
<v Speaker 16>at this incredible inflection point and having to innovate in

0:44:53.040 --> 0:44:56.080
<v Speaker 16>real time and build new systems while the previous systems

0:44:56.440 --> 0:45:01.520
<v Speaker 16>are being dismantled, are evolving, are changing so well. I

0:45:01.600 --> 0:45:03.400
<v Speaker 16>wish I had a quick answer to your question of

0:45:03.440 --> 0:45:05.040
<v Speaker 16>how do we do it? What we ended up talking

0:45:05.080 --> 0:45:07.800
<v Speaker 16>about mostly is how do we just create enough sustainability

0:45:07.840 --> 0:45:11.640
<v Speaker 16>for artists so that everyone can sustain this moment in time?

0:45:11.680 --> 0:45:12.719
<v Speaker 9>And so whatever is on the.

0:45:12.680 --> 0:45:14.799
<v Speaker 16>Other side of this, whatever that looks like that the

0:45:14.840 --> 0:45:17.840
<v Speaker 16>creative voices that build our industry can still survive.

0:45:17.920 --> 0:45:19.479
<v Speaker 3>Does it get worse before it gets better?

0:45:20.440 --> 0:45:22.520
<v Speaker 16>I mean, if you look at it with a long lens,

0:45:22.719 --> 0:45:24.440
<v Speaker 16>you know define worse, right, if you look at a

0:45:24.440 --> 0:45:25.560
<v Speaker 16>long with a long lens.

0:45:25.600 --> 0:45:27.680
<v Speaker 9>It's always This business has always been challenged.

0:45:27.680 --> 0:45:30.080
<v Speaker 16>This business has always gone through dips, It's always gone

0:45:30.120 --> 0:45:34.160
<v Speaker 16>through ebbs and how long this moment of uncertainty lasts

0:45:34.239 --> 0:45:36.960
<v Speaker 16>is probably longer than any of us would love. And

0:45:37.000 --> 0:45:39.800
<v Speaker 16>if that's how you define worse, then yes, But I think,

0:45:39.880 --> 0:45:42.720
<v Speaker 16>you know, I think it's just going to always be changing.

0:45:42.760 --> 0:45:44.319
<v Speaker 16>I don't know if it's going to get worse or better.

0:45:44.360 --> 0:45:46.000
<v Speaker 16>I think we're going to continue to change and evolve.

0:45:46.080 --> 0:45:46.160
<v Speaker 6>You know.

0:45:46.160 --> 0:45:48.279
<v Speaker 2>I always think about supplying demand cycles. I've got to

0:45:48.280 --> 0:45:50.000
<v Speaker 2>do green economics, and I think about the world in

0:45:50.040 --> 0:45:51.600
<v Speaker 2>that way. And I think there was a period where

0:45:51.640 --> 0:45:54.120
<v Speaker 2>we thought, man, if you're a content creator, you are

0:45:54.280 --> 0:45:57.360
<v Speaker 2>good as gold because there's so many, you know, different

0:45:57.360 --> 0:45:59.800
<v Speaker 2>platforms that need your services, they need your content. And

0:45:59.800 --> 0:46:01.640
<v Speaker 2>then all of a sudden, I think there's a lot

0:46:01.680 --> 0:46:04.600
<v Speaker 2>of content, and maybe I don't know, there was too

0:46:04.680 --> 0:46:08.040
<v Speaker 2>much content and the oversupply. So where is the rebalancing

0:46:08.200 --> 0:46:10.200
<v Speaker 2>or or how do we get back to a different level.

0:46:10.320 --> 0:46:11.960
<v Speaker 9>I think we're seeing the rebalancing now.

0:46:12.040 --> 0:46:14.040
<v Speaker 16>I will say I personally am a little bit worried

0:46:14.040 --> 0:46:16.400
<v Speaker 16>about the level of consolidation that we have because I

0:46:16.400 --> 0:46:19.000
<v Speaker 16>do think that it is hard to keep saying swayed

0:46:19.239 --> 0:46:21.560
<v Speaker 16>in the favor of the creators and of the artists,

0:46:21.600 --> 0:46:24.040
<v Speaker 16>which is really the community that we need to continue

0:46:24.480 --> 0:46:25.080
<v Speaker 16>any sort of.

0:46:25.120 --> 0:46:26.680
<v Speaker 9>Artistic endeavor and idea.

0:46:27.480 --> 0:46:30.520
<v Speaker 16>But you know, I think Mark said something He may

0:46:30.520 --> 0:46:32.040
<v Speaker 16>have already said this to you guys earlier, but that

0:46:32.040 --> 0:46:34.040
<v Speaker 16>I think is a really important bit of context, which

0:46:34.080 --> 0:46:36.919
<v Speaker 16>is the past ten years of the streaming arms race

0:46:37.280 --> 0:46:39.000
<v Speaker 16>was a boon, like that was a spike, that was

0:46:39.000 --> 0:46:42.439
<v Speaker 16>an that was an abnormal state of our industry. Right,

0:46:42.520 --> 0:46:45.360
<v Speaker 16>So this is a little bit corrective, right, It's not

0:46:45.480 --> 0:46:48.759
<v Speaker 16>completely just the you know, Earth has fallen out underneath us.

0:46:48.800 --> 0:46:50.520
<v Speaker 16>This is a little bit of a correction of something

0:46:50.520 --> 0:46:53.520
<v Speaker 16>that was a real kind of an aberration in of itself.

0:46:53.520 --> 0:46:56.920
<v Speaker 2>So a good thing a little bit maybe, but not

0:46:57.040 --> 0:46:57.799
<v Speaker 2>kind of your content.

0:46:57.880 --> 0:47:01.600
<v Speaker 16>Yeah, I was going to say, I think the good

0:47:01.680 --> 0:47:05.279
<v Speaker 16>thing is that there are more ways to monetize content, right,

0:47:05.360 --> 0:47:07.920
<v Speaker 16>And we talked about everything from direct to consumer models

0:47:08.000 --> 0:47:10.600
<v Speaker 16>to YouTube. There are a lot of different platforms in

0:47:10.640 --> 0:47:12.800
<v Speaker 16>addition to Hollywood where you can monetize content.

0:47:13.320 --> 0:47:15.560
<v Speaker 9>How you do that, right? Is the thing that a

0:47:15.560 --> 0:47:19.759
<v Speaker 9>lot of us don't yet know is, you know, oh, when.

0:47:19.680 --> 0:47:22.000
<v Speaker 2>It pauses, this could be serious.

0:47:22.960 --> 0:47:23.919
<v Speaker 3>It's political too.

0:47:24.120 --> 0:47:24.359
<v Speaker 9>Yeah.

0:47:24.400 --> 0:47:26.880
<v Speaker 3>The President has weighed in recently and he said the

0:47:27.280 --> 0:47:30.280
<v Speaker 3>way to fix this is to put tariffs on films

0:47:30.320 --> 0:47:32.120
<v Speaker 3>that are made outside the US. You're shaking your head.

0:47:32.840 --> 0:47:34.080
<v Speaker 9>I don't think that's the way.

0:47:33.920 --> 0:47:36.680
<v Speaker 3>To stay this. Why should we be filming scenes about

0:47:36.680 --> 0:47:37.800
<v Speaker 3>Brooklyn in Vancouver?

0:47:37.960 --> 0:47:39.280
<v Speaker 9>I think that we listen.

0:47:39.400 --> 0:47:43.800
<v Speaker 16>I definitely am personally invested in US keeping production inside

0:47:43.840 --> 0:47:46.600
<v Speaker 16>of the communities that you know, where the people that

0:47:46.680 --> 0:47:51.040
<v Speaker 16>make them live, right, because it's not just about are

0:47:51.040 --> 0:47:55.280
<v Speaker 16>we maintaining the integrity of the film itself by locations

0:47:55.280 --> 0:47:59.120
<v Speaker 16>based shooting. This city is where the majority of people

0:47:59.160 --> 0:48:00.840
<v Speaker 16>that make stuff live, and we've got to keep this

0:48:00.920 --> 0:48:03.480
<v Speaker 16>city healthy and the economy and the infrastructure of that

0:48:03.840 --> 0:48:06.000
<v Speaker 16>has to be supported by films being made here, and

0:48:06.040 --> 0:48:08.520
<v Speaker 16>we've got to figure that out. At the same time,

0:48:08.719 --> 0:48:11.439
<v Speaker 16>if we're going to make the path of supporting these

0:48:11.520 --> 0:48:14.680
<v Speaker 16>artists is to be able to make more, to increase.

0:48:14.320 --> 0:48:16.000
<v Speaker 9>The amount of stuff that is being made.

0:48:16.480 --> 0:48:18.320
<v Speaker 16>We've got to be nimble and if that means that

0:48:18.400 --> 0:48:21.200
<v Speaker 16>sometimes shooting things outside of the States, or shooting things

0:48:21.239 --> 0:48:21.719
<v Speaker 16>outside of.

0:48:21.719 --> 0:48:23.759
<v Speaker 9>LA and New York is the way to do that.

0:48:23.880 --> 0:48:25.480
<v Speaker 16>You know, a lot of the films that we've been

0:48:25.520 --> 0:48:30.080
<v Speaker 16>able to make that are really innovative and original and risky.

0:48:31.000 --> 0:48:33.600
<v Speaker 16>Have to find ways to cost less, and some of

0:48:33.680 --> 0:48:35.600
<v Speaker 16>the ways that we find to make them cost less

0:48:35.680 --> 0:48:38.160
<v Speaker 16>is to shoot them elsewhere. And then you have American Fiction,

0:48:38.280 --> 0:48:40.759
<v Speaker 16>which is a Boston set story that shot in Massachusetts.

0:48:40.800 --> 0:48:42.439
<v Speaker 16>So you know, we can figure it out different ways,

0:48:42.440 --> 0:48:44.120
<v Speaker 16>but we've got to have some plex to.

0:48:44.080 --> 0:48:45.120
<v Speaker 3>Figure out what college that was?

0:48:45.719 --> 0:48:46.840
<v Speaker 5>What college?

0:48:46.840 --> 0:48:47.520
<v Speaker 9>And do it Bayden.

0:48:47.640 --> 0:48:49.520
<v Speaker 16>I don't believe they shot I would I would be

0:48:49.600 --> 0:48:52.080
<v Speaker 16>lying to you. I knew exactly where that location was,

0:48:52.120 --> 0:48:54.160
<v Speaker 16>but it may not have been a college at all.

0:48:55.880 --> 0:48:58.919
<v Speaker 3>I'm sorry, I guess.

0:48:59.320 --> 0:49:02.880
<v Speaker 2>So being able to film wherever in the world, like, that's.

0:49:02.760 --> 0:49:05.960
<v Speaker 16>Part of it, right, one hundred percent. We're you know,

0:49:06.040 --> 0:49:07.560
<v Speaker 16>we're a global commut.

0:49:07.160 --> 0:49:08.840
<v Speaker 2>Without a penalty, whether it's a terror for one of.

0:49:08.840 --> 0:49:09.600
<v Speaker 9>One hundred percent.

0:49:09.640 --> 0:49:12.080
<v Speaker 16>And also what about the movies that we produced out

0:49:12.080 --> 0:49:13.760
<v Speaker 16>of Hollywood that are not set in the US.

0:49:13.920 --> 0:49:15.839
<v Speaker 9>You know, we also produce movies that are set all

0:49:15.880 --> 0:49:16.359
<v Speaker 9>over the world.

0:49:16.480 --> 0:49:19.399
<v Speaker 16>You know, Mission Impossible doesn't just all take place here, right,

0:49:19.520 --> 0:49:22.239
<v Speaker 16>So I think we have to be a global industry.

0:49:22.360 --> 0:49:24.920
<v Speaker 16>We have to, you know, be a global economy with

0:49:25.080 --> 0:49:27.560
<v Speaker 16>artisans that are working all over the world. But the

0:49:27.640 --> 0:49:29.799
<v Speaker 16>argument that I understand is that shouldn't be to the

0:49:29.840 --> 0:49:31.840
<v Speaker 16>expense of the film industries locally.

0:49:32.120 --> 0:49:33.480
<v Speaker 9>Really, I feel very strongly.

0:49:33.160 --> 0:49:35.439
<v Speaker 3>About that you came of age in an industry while

0:49:35.440 --> 0:49:38.359
<v Speaker 3>it was like undergoing this massive shift to streaming, which

0:49:38.360 --> 0:49:41.040
<v Speaker 3>you alluded to when you began your career. Did you

0:49:41.040 --> 0:49:43.640
<v Speaker 3>ever think that you'd be making movies at a company

0:49:43.680 --> 0:49:44.600
<v Speaker 3>that was owned by Amazon.

0:49:44.960 --> 0:49:46.320
<v Speaker 9>No, I couldn't.

0:49:47.000 --> 0:49:49.799
<v Speaker 16>I shouldn't say this, but I remember when Amazon first

0:49:49.840 --> 0:49:53.560
<v Speaker 16>started making television shows. I was at Fox and I laughed.

0:49:53.680 --> 0:49:55.919
<v Speaker 16>I was like, this is ridiculous, this will never laugh

0:49:56.280 --> 0:49:59.120
<v Speaker 16>and everyone was like and then pretty good, they started

0:49:59.160 --> 0:50:01.520
<v Speaker 16>making incredible TV shows. And then you know, to track

0:50:01.560 --> 0:50:04.040
<v Speaker 16>from that moment to now working at a film studio

0:50:04.160 --> 0:50:05.760
<v Speaker 16>that is under the Amazon umbrella.

0:50:06.160 --> 0:50:07.560
<v Speaker 9>I couldn't have predicted any of this.

0:50:08.280 --> 0:50:10.200
<v Speaker 16>I will say, though, when you talk about all of

0:50:10.200 --> 0:50:12.560
<v Speaker 16>those places that I worked, part of the reason why

0:50:12.560 --> 0:50:15.120
<v Speaker 16>I got my dream job, the best job that I

0:50:15.120 --> 0:50:16.359
<v Speaker 16>thought you could ever have in film.

0:50:16.400 --> 0:50:18.280
<v Speaker 9>I was a movie studio executive at Paramount.

0:50:18.320 --> 0:50:20.680
<v Speaker 16>I was on the Paramount lot, and after being there

0:50:20.680 --> 0:50:22.640
<v Speaker 16>for five or six years, I realized that the world

0:50:22.719 --> 0:50:25.279
<v Speaker 16>around me had changed, and I went to Vimeo very

0:50:25.320 --> 0:50:28.000
<v Speaker 16>intentionally because I thought there's all of this cool stuff

0:50:28.040 --> 0:50:29.920
<v Speaker 16>that is happening in this digital space that I need

0:50:30.000 --> 0:50:31.800
<v Speaker 16>to understand it. And then I said, I got to

0:50:31.880 --> 0:50:33.560
<v Speaker 16>work with close to the talent, and I've got to

0:50:33.600 --> 0:50:35.840
<v Speaker 16>produce and be able to be scrappy and produce for

0:50:35.880 --> 0:50:38.040
<v Speaker 16>different platforms in different mediums. I went to go work

0:50:38.040 --> 0:50:41.160
<v Speaker 16>with Michael B. Jordan and so it's been ever changing

0:50:41.239 --> 0:50:43.640
<v Speaker 16>for the entirety of the time that I've had the

0:50:43.719 --> 0:50:46.000
<v Speaker 16>you know, blessing of having a career in this industry,

0:50:46.040 --> 0:50:48.080
<v Speaker 16>which is why I think it's not falling. You know,

0:50:48.120 --> 0:50:49.120
<v Speaker 16>it's not all falling apart.

0:50:49.239 --> 0:50:53.040
<v Speaker 3>That's Elena Mayo, the head of Orian Pictures. Coming up

0:50:53.120 --> 0:50:55.759
<v Speaker 3>more from the Bloomberg screen Time event in Los Angeles

0:50:55.760 --> 0:50:58.200
<v Speaker 3>earlier this week. Up next, we hear from the co

0:50:58.360 --> 0:51:01.840
<v Speaker 3>CEO of the world's most value entertainment company, Netflix.

0:51:02.600 --> 0:51:06.040
<v Speaker 2>That will we continue with highlights from Bloomberg screen Time

0:51:06.080 --> 0:51:07.000
<v Speaker 2>held this past week.

0:51:07.360 --> 0:51:14.960
<v Speaker 1>This is Bloomberg. This is Bloomberg Business Week Daily with

0:51:15.120 --> 0:51:18.880
<v Speaker 1>Carol Masser and Tim Steneveek on Bloomberg Radio.

0:51:19.880 --> 0:51:22.640
<v Speaker 2>Welcome to a special edition of Bloomberg Business Week. We

0:51:22.719 --> 0:51:25.400
<v Speaker 2>are all in on screen Time. Bloomberg screen Time. It

0:51:25.440 --> 0:51:28.280
<v Speaker 2>was held this past week in Los Angeles, at.

0:51:28.160 --> 0:51:30.920
<v Speaker 3>Screen Time, we heard from Greg Peters, the co CEO

0:51:31.160 --> 0:51:34.920
<v Speaker 3>of Netflix. Greg joined Bloomberg's Lucas Shaw to discuss the

0:51:34.960 --> 0:51:38.279
<v Speaker 3>company's growing investment in live sports and video games, as

0:51:38.280 --> 0:51:41.120
<v Speaker 3>well as its efforts to keep viewers engaged for longer.

0:51:41.360 --> 0:51:43.600
<v Speaker 3>He shared how the business plans to maintain its lead

0:51:43.680 --> 0:51:45.480
<v Speaker 3>well investing in what's next.

0:51:45.880 --> 0:51:49.359
<v Speaker 6>Everyone acts like Netflix has won everything, right. I get

0:51:49.400 --> 0:51:51.960
<v Speaker 6>a lot of people don't. People, even people at Netflix,

0:51:51.960 --> 0:51:53.839
<v Speaker 6>don't like it when you say that Netflix has won

0:51:53.920 --> 0:51:55.560
<v Speaker 6>the streaming war, as they think it's the wrong But

0:51:56.480 --> 0:51:58.560
<v Speaker 6>I wanted so I want to start with something. Let's

0:51:58.640 --> 0:52:00.280
<v Speaker 6>let's go negative.

0:52:00.280 --> 0:52:03.719
<v Speaker 17>All right, it is you're speaking to my personality here.

0:52:03.960 --> 0:52:06.440
<v Speaker 5>What is something that Netflix needs to do better?

0:52:07.520 --> 0:52:08.600
<v Speaker 17>We need to do everything better.

0:52:08.600 --> 0:52:10.000
<v Speaker 18>And I think you know the reason I hate, like,

0:52:10.360 --> 0:52:12.840
<v Speaker 18>you know, when I hear we've won everything whatever. I

0:52:12.840 --> 0:52:14.840
<v Speaker 18>actually think the worst position for a company to be

0:52:14.880 --> 0:52:17.800
<v Speaker 18>in is to feel like they've actually won everything, because

0:52:17.840 --> 0:52:22.440
<v Speaker 18>I think success has this, you know, vulnerability where you

0:52:22.480 --> 0:52:26.239
<v Speaker 18>start to breed, you know, complacency, error against and things

0:52:26.280 --> 0:52:27.680
<v Speaker 18>like that. And I think in the world that we

0:52:27.760 --> 0:52:31.120
<v Speaker 18>live in entertainment, this has been the most competitive entertainment

0:52:31.200 --> 0:52:33.440
<v Speaker 18>environment that's ever existed in the planet, you know, in

0:52:33.480 --> 0:52:36.319
<v Speaker 18>the history of humankind. It's getting more and more competitive,

0:52:36.400 --> 0:52:39.680
<v Speaker 18>and if you don't maintain the sense that you are

0:52:39.760 --> 0:52:43.160
<v Speaker 18>constantly vulnerable, I think you will lose.

0:52:43.560 --> 0:52:45.719
<v Speaker 6>So I think the biggest thing that people point to

0:52:45.800 --> 0:52:48.240
<v Speaker 6>as perhaps a sign of vulnerability, at least that I noticed,

0:52:48.280 --> 0:52:51.120
<v Speaker 6>is that your engagement, the amount of time people spend

0:52:51.200 --> 0:52:54.359
<v Speaker 6>on the service has been pretty flat over the last

0:52:54.360 --> 0:52:57.200
<v Speaker 6>couple of years. And then you look at the regular

0:52:57.280 --> 0:52:59.600
<v Speaker 6>drops from Melsen and you see that streaming share of

0:52:59.640 --> 0:53:02.680
<v Speaker 6>TV has gone up quite a bit, and your share

0:53:02.719 --> 0:53:04.400
<v Speaker 6>that's gone up is a pretty small fraction of that.

0:53:04.480 --> 0:53:06.600
<v Speaker 6>A lot of the growth has gone to these free services.

0:53:07.120 --> 0:53:09.399
<v Speaker 6>So how do you address that?

0:53:09.920 --> 0:53:12.839
<v Speaker 18>Well, I think you just essentially explained it right, which

0:53:12.880 --> 0:53:15.680
<v Speaker 18>is that we moved on demand very early on in

0:53:15.680 --> 0:53:17.880
<v Speaker 18>the process, so we sort of got the benefit or

0:53:17.920 --> 0:53:20.960
<v Speaker 18>basically built our business around that benefit. And then you know,

0:53:21.000 --> 0:53:23.640
<v Speaker 18>everyone over a period of time caught up, and you know,

0:53:23.880 --> 0:53:27.680
<v Speaker 18>essentially from our perspective, they're all now moving to that

0:53:28.320 --> 0:53:32.240
<v Speaker 18>model and moving to that benefit from consumers. So you know, frankly,

0:53:32.239 --> 0:53:34.360
<v Speaker 18>the fact that we were actually keeping pace in that

0:53:34.480 --> 0:53:36.239
<v Speaker 18>sort of you know, shifting tide if you will. I

0:53:36.239 --> 0:53:39.160
<v Speaker 18>think it's a reasonably good thing. It's not great, you know.

0:53:39.239 --> 0:53:43.040
<v Speaker 6>I mean good thing, But from everything I've heard inside

0:53:43.040 --> 0:53:45.680
<v Speaker 6>the company, like the goal was basically to replace television,

0:53:45.760 --> 0:53:48.120
<v Speaker 6>right like have Netflix be the ones or if you

0:53:48.160 --> 0:53:51.319
<v Speaker 6>can watch basically anything on television on Netflix except for

0:53:51.400 --> 0:53:53.719
<v Speaker 6>news and until recently.

0:53:53.400 --> 0:53:56.400
<v Speaker 18>Sports, Well, I think, you know, expressing that as an

0:53:56.440 --> 0:53:59.600
<v Speaker 18>ambition and also that as a way to organize how

0:53:59.600 --> 0:54:01.160
<v Speaker 18>the company thinks about what we're trying to go do

0:54:01.280 --> 0:54:01.600
<v Speaker 18>is great.

0:54:01.640 --> 0:54:02.719
<v Speaker 17>I also think that that's not.

0:54:03.120 --> 0:54:05.120
<v Speaker 18>Consistent with saying that we thought it was realistic that

0:54:05.160 --> 0:54:06.720
<v Speaker 18>we were going to be the only thing that people

0:54:06.760 --> 0:54:08.600
<v Speaker 18>were going to watch, right, because I also don't think

0:54:08.600 --> 0:54:11.200
<v Speaker 18>that that's realistic at the end of the day. So

0:54:11.280 --> 0:54:13.080
<v Speaker 18>I think there's always going to be like multiple sources

0:54:13.080 --> 0:54:15.239
<v Speaker 18>of entertainment, even in the categories that we serve. We

0:54:15.280 --> 0:54:16.920
<v Speaker 18>want to be you know, we want to win as

0:54:16.960 --> 0:54:18.399
<v Speaker 18>more much of that as we possibly can. So I'm

0:54:18.520 --> 0:54:21.480
<v Speaker 18>you know, don't back to being complacent. I'm not happy

0:54:21.560 --> 0:54:23.360
<v Speaker 18>with the fact, you know that we're not growing engagement.

0:54:23.400 --> 0:54:25.160
<v Speaker 18>We should grow more engagement. I think we will. I

0:54:25.200 --> 0:54:27.279
<v Speaker 18>expect you'll see engagement numbers will go up for us.

0:54:28.040 --> 0:54:30.000
<v Speaker 18>But also I don't think that I don't think there's

0:54:30.000 --> 0:54:31.719
<v Speaker 18>a world in which we be the only thing that

0:54:31.800 --> 0:54:32.400
<v Speaker 18>people watch.

0:54:33.640 --> 0:54:36.040
<v Speaker 6>A big project I assumed to help grow engagement was

0:54:36.040 --> 0:54:38.759
<v Speaker 6>the new user interface UI that you rolled out over

0:54:38.800 --> 0:54:39.680
<v Speaker 6>the last year plus.

0:54:39.800 --> 0:54:40.000
<v Speaker 5>Yep.

0:54:40.520 --> 0:54:42.520
<v Speaker 6>Can you point to some key ways in which that

0:54:42.880 --> 0:54:45.080
<v Speaker 6>has already helped or you think it will help?

0:54:45.480 --> 0:54:48.680
<v Speaker 18>Well, I would say a lot of what we've been

0:54:48.680 --> 0:54:52.440
<v Speaker 18>doing is essentially re architecting the entire stack. This is

0:54:52.480 --> 0:54:55.000
<v Speaker 18>from sort of how algorithms get calculated. We used to

0:54:55.040 --> 0:54:58.440
<v Speaker 18>calculate overnight everyone's recommendations. When they show up in the morning,

0:54:58.440 --> 0:55:00.880
<v Speaker 18>we would have that baked. Now we do it dynamically

0:55:00.880 --> 0:55:03.319
<v Speaker 18>on the fly. And now we've created a UI where

0:55:03.400 --> 0:55:07.320
<v Speaker 18>essentially you can you know, connect those those algorithmic pipes

0:55:07.360 --> 0:55:09.040
<v Speaker 18>in and also launch new modules.

0:55:09.880 --> 0:55:13.520
<v Speaker 6>Can you use words that I'm not even going to

0:55:13.600 --> 0:55:15.600
<v Speaker 6>insult the audience here that I will underserved.

0:55:15.840 --> 0:55:16.719
<v Speaker 17>Yeah, so thank you.

0:55:18.200 --> 0:55:21.560
<v Speaker 18>Basically, what happens now is that when we think about

0:55:21.560 --> 0:55:23.280
<v Speaker 18>what titles do you want to watch?

0:55:23.520 --> 0:55:23.680
<v Speaker 5>Right?

0:55:24.320 --> 0:55:27.719
<v Speaker 18>We used to do that overnight and you'd show up

0:55:27.719 --> 0:55:29.759
<v Speaker 18>and we'd give you those titles. But now the way

0:55:29.800 --> 0:55:32.880
<v Speaker 18>that we do it essentially is as you're navigating the UI,

0:55:33.000 --> 0:55:35.480
<v Speaker 18>we think about, oh, what are signals that you're giving.

0:55:35.600 --> 0:55:38.120
<v Speaker 6>I skipped over this thing really quickly. I'm not interested

0:55:38.160 --> 0:55:39.560
<v Speaker 6>in that, right right, That's right.

0:55:39.840 --> 0:55:41.600
<v Speaker 18>So I think that's something that's going to take us,

0:55:41.719 --> 0:55:44.200
<v Speaker 18>I think, a while to really build the fullness of

0:55:44.200 --> 0:55:46.520
<v Speaker 18>how that delivers, you know, benefit for our users. But

0:55:46.560 --> 0:55:48.279
<v Speaker 18>the thing that I can point to right now that

0:55:48.320 --> 0:55:50.840
<v Speaker 18>the new UI structure is designed to go do and

0:55:50.960 --> 0:55:53.960
<v Speaker 18>is doing for us, is serving new content needs. As

0:55:54.000 --> 0:55:56.400
<v Speaker 18>we expand beyond just film and series. We spanned a

0:55:56.440 --> 0:55:59.279
<v Speaker 18>live events and the UI has to do a different job,

0:55:59.280 --> 0:56:00.799
<v Speaker 18>which is like, why you want to show up at

0:56:00.840 --> 0:56:03.479
<v Speaker 18>Thursday at seven pm? Because oh you're going to watch

0:56:03.480 --> 0:56:05.399
<v Speaker 18>a you know, a boxing match that you know you

0:56:05.440 --> 0:56:07.400
<v Speaker 18>would not otherwise get to see. Or why do you

0:56:07.440 --> 0:56:09.319
<v Speaker 18>want to play a game or those kind of things.

0:56:09.360 --> 0:56:11.200
<v Speaker 18>That's that's what it's that's what it's doing for us

0:56:11.239 --> 0:56:11.600
<v Speaker 18>right now.

0:56:11.719 --> 0:56:18.480
<v Speaker 6>Right when it comes to to live that was something

0:56:18.520 --> 0:56:21.360
<v Speaker 6>that you sort of famously said you weren't going to

0:56:21.440 --> 0:56:23.359
<v Speaker 6>do sports for a while. And I know it's not

0:56:23.440 --> 0:56:25.160
<v Speaker 6>just sports, you also do other live events, but the

0:56:25.160 --> 0:56:27.360
<v Speaker 6>sports have been the biggest, right, your NFL game was

0:56:27.440 --> 0:56:31.800
<v Speaker 6>really big, boxing match was huge, or both boxing matches,

0:56:31.960 --> 0:56:35.600
<v Speaker 6>the logan or the the Jake Paul one will decide

0:56:35.600 --> 0:56:37.560
<v Speaker 6>if it's really a boxing match or.

0:56:39.160 --> 0:56:43.359
<v Speaker 5>I'll refer it. But how much more are you.

0:56:43.320 --> 0:56:45.520
<v Speaker 6>Going to invest in live events over the next few

0:56:45.600 --> 0:56:47.880
<v Speaker 6>years and are there things that you know that you

0:56:47.920 --> 0:56:49.960
<v Speaker 6>want to add to the service that you don't have

0:56:50.080 --> 0:56:50.520
<v Speaker 6>right now.

0:56:51.800 --> 0:56:54.959
<v Speaker 18>So it's a start with you know live we think

0:56:54.960 --> 0:56:57.480
<v Speaker 18>of as an important additional form of entertainment that we

0:56:57.520 --> 0:57:00.760
<v Speaker 18>can deliver members. It's sort of a different style of entertainment,

0:57:00.800 --> 0:57:04.319
<v Speaker 18>you know where. Actually it's interesting because, in contrast to

0:57:04.360 --> 0:57:06.680
<v Speaker 18>our on demand service, which has tremendous benefit because you

0:57:06.680 --> 0:57:08.799
<v Speaker 18>control the entertainment when you want to watch it, the

0:57:08.840 --> 0:57:11.439
<v Speaker 18>big benefit alive is that we're all experiencing the same

0:57:11.440 --> 0:57:13.680
<v Speaker 18>thing at the same time, and that has tremendous sort

0:57:13.719 --> 0:57:17.640
<v Speaker 18>of social and conversational relevance. Right, so we want to

0:57:17.640 --> 0:57:21.840
<v Speaker 18>do more of it. It represents a very small fraction

0:57:21.880 --> 0:57:22.920
<v Speaker 18>of our total investment.

0:57:23.160 --> 0:57:24.240
<v Speaker 17>It represents a small.

0:57:24.000 --> 0:57:25.959
<v Speaker 18>Fraction of our total hours, but we think it also

0:57:26.040 --> 0:57:27.120
<v Speaker 18>does a different job, so.

0:57:27.080 --> 0:57:29.160
<v Speaker 6>It sort of comes does it have a different impact,

0:57:29.640 --> 0:57:31.560
<v Speaker 6>like do you see because from the third party data

0:57:31.560 --> 0:57:34.040
<v Speaker 6>I've seen you tend to see huge surges and sign

0:57:34.080 --> 0:57:36.560
<v Speaker 6>ups around some of those bigger events.

0:57:36.840 --> 0:57:40.120
<v Speaker 18>Yeah, I think we expect that it will do the

0:57:40.160 --> 0:57:45.320
<v Speaker 18>same work ultimately that our other content does, which basically

0:57:45.440 --> 0:57:47.320
<v Speaker 18>is a reason to sign up and a reason to stay.

0:57:48.000 --> 0:57:49.800
<v Speaker 17>That's you know, at the end of the day.

0:57:50.040 --> 0:57:52.000
<v Speaker 18>Now, I think we back to your point about like

0:57:52.040 --> 0:57:53.440
<v Speaker 18>what do we know we want to get and stuff

0:57:53.440 --> 0:57:55.360
<v Speaker 18>like that. We're still really learning in this space, so

0:57:55.400 --> 0:57:57.120
<v Speaker 18>we're really trying to figure out like, Okay, what how

0:57:57.200 --> 0:57:59.040
<v Speaker 18>is this delivering value to members? How is this delivering

0:57:59.080 --> 0:58:01.880
<v Speaker 18>value to the business. And there's definitely a different phenomena

0:58:01.920 --> 0:58:04.640
<v Speaker 18>where these are punctuated moments to your point, right, which

0:58:05.040 --> 0:58:06.760
<v Speaker 18>people go like, Okay, if I'm maybe on the edge

0:58:06.760 --> 0:58:08.760
<v Speaker 18>of signing up for Netflix, this might be the thing

0:58:08.760 --> 0:58:11.120
<v Speaker 18>that pushes me over, you know, to actually do that.

0:58:11.200 --> 0:58:12.840
<v Speaker 18>So I think we'll see different things for sure, but

0:58:13.080 --> 0:58:14.200
<v Speaker 18>we really are learning as we go.

0:58:14.640 --> 0:58:17.680
<v Speaker 6>I want to throw one poll to the audience before

0:58:17.720 --> 0:58:19.760
<v Speaker 6>we ask the next question, because.

0:58:19.560 --> 0:58:20.280
<v Speaker 5>They are related.

0:58:20.680 --> 0:58:22.760
<v Speaker 6>So I just want to I promise Greg I would

0:58:22.800 --> 0:58:25.800
<v Speaker 6>do this. Keep in mind how much these sports cost.

0:58:26.120 --> 0:58:29.640
<v Speaker 6>Football is the most expensive, Tennis is the least expensive.

0:58:30.200 --> 0:58:32.320
<v Speaker 6>Everything else sort of fits in between there. So even

0:58:32.360 --> 0:58:35.240
<v Speaker 6>though Greg and I both like tennis probably smallest audience

0:58:35.280 --> 0:58:36.000
<v Speaker 6>but also.

0:58:36.040 --> 0:58:38.240
<v Speaker 17>Least expensive international audience.

0:58:41.120 --> 0:58:43.560
<v Speaker 6>What would you say the odds that you make a

0:58:43.560 --> 0:58:45.680
<v Speaker 6>bid for one of the football packages when the NFL

0:58:45.720 --> 0:58:48.520
<v Speaker 6>ops out of its current deal in twenty nine.

0:58:48.160 --> 0:58:51.360
<v Speaker 18>Or you know, it doesn't really fit with our strategy

0:58:51.400 --> 0:58:53.400
<v Speaker 18>as we understand it right now. So again back to

0:58:53.440 --> 0:58:55.320
<v Speaker 18>your point, we think about what we're doing as an

0:58:55.320 --> 0:58:59.600
<v Speaker 18>events strategy, and turns out, as you said, sports are

0:58:59.600 --> 0:59:02.480
<v Speaker 18>big event and so we can plug those into that strategy.

0:59:02.520 --> 0:59:03.680
<v Speaker 18>But we also want to make sure that we're being

0:59:03.680 --> 0:59:06.520
<v Speaker 18>really really disciplined about you know, are we buying, are

0:59:06.520 --> 0:59:09.600
<v Speaker 18>we investing in ways that are profitable for the business

0:59:10.800 --> 0:59:13.080
<v Speaker 18>and some of the big league sports things. We don't

0:59:13.080 --> 0:59:15.000
<v Speaker 18>actually have a way to figure out that math.

0:59:16.560 --> 0:59:17.920
<v Speaker 5>Okay, all right.

0:59:17.800 --> 0:59:20.640
<v Speaker 6>Although it doesn't I mean, isn't the sort of the

0:59:20.640 --> 0:59:23.479
<v Speaker 6>magic of football. I get that the NFL is maybe

0:59:23.520 --> 0:59:25.680
<v Speaker 6>tricky for you and that it's not global and how

0:59:25.680 --> 0:59:28.439
<v Speaker 6>expensive it is, But the reason it's so successful it's

0:59:28.480 --> 0:59:30.800
<v Speaker 6>the one sport where like every Sunday sort of is

0:59:30.840 --> 0:59:31.280
<v Speaker 6>an event.

0:59:31.800 --> 0:59:33.880
<v Speaker 18>It's amazing in that regard, right, But I think to

0:59:33.880 --> 0:59:37.320
<v Speaker 18>some degree that lack of substitutability is of course what

0:59:37.440 --> 0:59:39.880
<v Speaker 18>gives the rights holders the leverage.

0:59:39.480 --> 0:59:41.120
<v Speaker 17>And it's done a pretty good job.

0:59:41.680 --> 0:59:43.560
<v Speaker 5>Yeah, I know you have.

0:59:44.000 --> 0:59:45.800
<v Speaker 6>I can tell that you guys have this vision of

0:59:45.800 --> 0:59:48.440
<v Speaker 6>where like you have more leverage than the sports leagues

0:59:48.440 --> 0:59:51.440
<v Speaker 6>that are negotiation and that has basically never happened in media.

0:59:51.560 --> 0:59:54.760
<v Speaker 18>That's right, until it happens, I would say you should

0:59:54.800 --> 0:59:56.160
<v Speaker 18>have some skepticism about that.

0:59:56.440 --> 1:00:01.840
<v Speaker 6>Okay, one other thing that you guys have basically never

1:00:01.920 --> 1:00:04.360
<v Speaker 6>done as large scale EM and day. But the bigger

1:00:04.400 --> 1:00:06.120
<v Speaker 6>you get, the more you tend to get tied to

1:00:06.600 --> 1:00:10.160
<v Speaker 6>different companies, different deals. There's been some reports around you

1:00:10.160 --> 1:00:12.400
<v Speaker 6>guys being interested in Warner Brothers Discovery. Is there any

1:00:12.400 --> 1:00:12.960
<v Speaker 6>truth to that?

1:00:13.560 --> 1:00:15.120
<v Speaker 18>I would say this, you know, we come from a

1:00:15.400 --> 1:00:19.040
<v Speaker 18>deep perriage of being builders rather than buyers. I also

1:00:19.160 --> 1:00:23.120
<v Speaker 18>think that it's you know, one should have a reasonal

1:00:23.160 --> 1:00:26.720
<v Speaker 18>amount of skepticism around big media mergers. They don't have

1:00:26.720 --> 1:00:29.840
<v Speaker 18>an amazing track record over you know, the history of time,

1:00:31.360 --> 1:00:33.840
<v Speaker 18>so you know, I would say it's our also, it's

1:00:33.840 --> 1:00:36.400
<v Speaker 18>our responsibility to evaluate all our options.

1:00:36.000 --> 1:00:39.280
<v Speaker 6>In so you'll look, you'll have a conversation, but the

1:00:39.320 --> 1:00:41.280
<v Speaker 6>odds of an offer are pretty low. Yeah.

1:00:41.280 --> 1:00:42.959
<v Speaker 18>Our job is to figure out, like what's the best

1:00:42.960 --> 1:00:45.080
<v Speaker 18>way to grow our business right and we have to think,

1:00:45.160 --> 1:00:48.800
<v Speaker 18>you know, really carefully, like how do we invest our capital,

1:00:48.920 --> 1:00:50.920
<v Speaker 18>our time and our attention and if that's the best

1:00:50.960 --> 1:00:52.680
<v Speaker 18>way to do it, great, and if it's not, then

1:00:52.680 --> 1:00:53.480
<v Speaker 18>we should do something else.

1:00:54.960 --> 1:00:57.000
<v Speaker 6>What area you're investing a lot of capital right now?

1:00:57.040 --> 1:00:59.080
<v Speaker 6>Or you might quibble with a lot, but it is.

1:00:59.040 --> 1:01:02.160
<v Speaker 17>Gaming small fraction of our total investment. But yeah, I

1:01:02.160 --> 1:01:03.080
<v Speaker 17>appreciate you saying that.

1:01:03.960 --> 1:01:06.240
<v Speaker 6>You've been offering video games for four years? How would

1:01:06.360 --> 1:01:07.760
<v Speaker 6>what would you what grade would little?

1:01:07.800 --> 1:01:12.000
<v Speaker 5>Over three? But over three? Sorry? What grade would you

1:01:12.040 --> 1:01:13.360
<v Speaker 5>give your gaming efforts so far?

1:01:14.800 --> 1:01:15.800
<v Speaker 17>I'll give us a B minus.

1:01:15.840 --> 1:01:17.600
<v Speaker 5>How's that okay? Yeah?

1:01:17.680 --> 1:01:19.680
<v Speaker 18>I would say, look, you want to maybe just to start.

1:01:19.560 --> 1:01:21.320
<v Speaker 17>Where we're at right one.

1:01:21.520 --> 1:01:23.280
<v Speaker 18>You know, it's a big market you one hundred and

1:01:23.320 --> 1:01:26.960
<v Speaker 18>forty billion dollars X China X Russia. That doesn't that's

1:01:27.000 --> 1:01:29.280
<v Speaker 18>just consumer spend that has include ads. So we think

1:01:29.280 --> 1:01:31.560
<v Speaker 18>it's a real opportunity for us to try and earn

1:01:31.720 --> 1:01:34.040
<v Speaker 18>a percentage of that over a period of time. A

1:01:34.040 --> 1:01:36.000
<v Speaker 18>lot of what we've been doing is really just building

1:01:36.680 --> 1:01:38.400
<v Speaker 18>the foundation, right, We've been doing a lot of like

1:01:38.600 --> 1:01:40.680
<v Speaker 18>you know, real hard plumbing work. But now we're getting

1:01:40.720 --> 1:01:44.520
<v Speaker 18>to a really interesting place where you know, we're going

1:01:44.640 --> 1:01:47.200
<v Speaker 18>to deliver more of what our vision of.

1:01:47.160 --> 1:01:48.840
<v Speaker 17>What we should be doing in the space is.

1:01:48.880 --> 1:01:51.480
<v Speaker 18>And we call it games because that's a you know,

1:01:51.520 --> 1:01:52.520
<v Speaker 18>a rubric.

1:01:52.200 --> 1:01:54.400
<v Speaker 17>Or you know, a name that we all can relate to.

1:01:54.480 --> 1:01:56.280
<v Speaker 18>But really I would look at this as how do

1:01:56.320 --> 1:02:00.720
<v Speaker 18>we add more interactive capability? So that means even things

1:02:00.760 --> 1:02:02.479
<v Speaker 18>like taking our live program back to a live program

1:02:02.520 --> 1:02:04.440
<v Speaker 18>and how to add interactivity with live So we got

1:02:04.480 --> 1:02:07.040
<v Speaker 18>voting right now that we're in testing on with David

1:02:07.120 --> 1:02:09.680
<v Speaker 18>Chang and his live clicking show. You'll see that interact

1:02:09.680 --> 1:02:11.680
<v Speaker 18>those interactive features come up with star Search when we

1:02:11.760 --> 1:02:13.560
<v Speaker 18>do a lot another live event and non sports live

1:02:13.560 --> 1:02:16.320
<v Speaker 18>event of star Search. So that's an exciting place to be.

1:02:17.160 --> 1:02:20.200
<v Speaker 18>And then it gets also, yeah, so you can see

1:02:20.200 --> 1:02:22.560
<v Speaker 18>this is sort of how the Dave Chang experience is working.

1:02:22.560 --> 1:02:24.439
<v Speaker 18>And you know, again this is you know, the tip

1:02:24.480 --> 1:02:26.840
<v Speaker 18>of the iceberg, and we'll get deeper into this as

1:02:26.880 --> 1:02:30.400
<v Speaker 18>we go. We're also i think more clear around what

1:02:30.520 --> 1:02:32.640
<v Speaker 18>are the gaming areas back to the you know, the

1:02:32.680 --> 1:02:35.320
<v Speaker 18>more traditional gaming areas that we are operating in. You know,

1:02:35.360 --> 1:02:38.960
<v Speaker 18>it's a lot of interactive games around our IP. So

1:02:39.000 --> 1:02:40.800
<v Speaker 18>you think about what you did with Skid Squid game.

1:02:41.040 --> 1:02:42.920
<v Speaker 18>I don't know if you saw Thronglets based on the

1:02:42.920 --> 1:02:46.160
<v Speaker 18>Black Mirror universe, but it's worth checking out because if

1:02:46.160 --> 1:02:49.280
<v Speaker 18>you're a Black Mirror fan, it's so in universe it's

1:02:49.400 --> 1:02:51.439
<v Speaker 18>and the fans of Black Mirror just loved it because

1:02:51.440 --> 1:02:53.560
<v Speaker 18>it was like they were having a meta experience there too.

1:02:53.840 --> 1:02:56.000
<v Speaker 17>But even like Happy Gilmore, we did a golf.

1:02:55.800 --> 1:02:58.520
<v Speaker 18>Game with Happy at Gilmore that got a remarkable amount

1:02:58.560 --> 1:02:59.440
<v Speaker 18>of consumptions.

1:02:59.680 --> 1:03:01.760
<v Speaker 6>Do most of the people who use Netflix know you

1:03:01.840 --> 1:03:02.560
<v Speaker 6>offer games?

1:03:02.920 --> 1:03:05.600
<v Speaker 18>I would say, I mean that's part of frankly, what's

1:03:05.640 --> 1:03:08.880
<v Speaker 18>been hard about this, And I think it's it's hard

1:03:08.960 --> 1:03:13.960
<v Speaker 18>for any brand that has a deep consumer sense of

1:03:14.000 --> 1:03:15.400
<v Speaker 18>what are you doing for me?

1:03:15.640 --> 1:03:15.920
<v Speaker 5>Right?

1:03:16.120 --> 1:03:17.480
<v Speaker 18>And then you're like, well, I'm going to do this

1:03:17.680 --> 1:03:20.320
<v Speaker 18>as well, and you have, it takes a while.

1:03:20.160 --> 1:03:22.720
<v Speaker 17>To really build up that sense of what's happening.

1:03:22.800 --> 1:03:25.960
<v Speaker 2>That's Netflix co CEO Greg Peters coming up on Bloomberg

1:03:26.000 --> 1:03:28.880
<v Speaker 2>Business Week. More from the Bloomberg screen Time event held

1:03:28.920 --> 1:03:30.520
<v Speaker 2>this past week in Los Angeles.

1:03:30.800 --> 1:03:33.640
<v Speaker 3>Coming up, director Ryan Kogler on the state of Hollywood,

1:03:33.680 --> 1:03:36.400
<v Speaker 3>the vision for his multimedia company, and now he's looking

1:03:36.440 --> 1:03:40.400
<v Speaker 3>to push the boundaries to tell stories that resonate. Sinners anyone,

1:03:40.920 --> 1:03:41.840
<v Speaker 3>well done, Well done.

1:03:42.160 --> 1:03:45.560
<v Speaker 2>That's all coming ahead as we continue from Bloomberg screen Time.

1:03:45.680 --> 1:03:46.440
<v Speaker 6>This is Bloomberg.

1:03:50.800 --> 1:03:54.960
<v Speaker 1>This is Bloomberg Business Week Daily with Carol Masser and

1:03:55.040 --> 1:03:57.600
<v Speaker 1>Tim Steneveek on Bloomberg Radio.

1:03:58.640 --> 1:04:00.640
<v Speaker 2>We are back on a special edition in a Bloomberg

1:04:00.640 --> 1:04:04.120
<v Speaker 2>Business Week. We are highlighting and checking out some of

1:04:04.160 --> 1:04:07.840
<v Speaker 2>our favorite conversations from the Bloomberg screen Time event. It

1:04:08.000 --> 1:04:10.200
<v Speaker 2>happened all this past week in Los Angeles.

1:04:10.480 --> 1:04:14.000
<v Speaker 3>Ryan Kugler and Sevohania and are the creative forces behind

1:04:14.040 --> 1:04:17.440
<v Speaker 3>Proximity Media in films like Judas and the Black Messiah,

1:04:17.480 --> 1:04:21.440
<v Speaker 3>Creed three, and this year's Oscar front runner Sinners. Bloomberg's

1:04:21.480 --> 1:04:23.640
<v Speaker 3>Lucas Shaw caught up with the pair and heard from

1:04:23.640 --> 1:04:25.840
<v Speaker 3>them on the state of Hollywood, the vision for their

1:04:25.920 --> 1:04:28.320
<v Speaker 3>multimedia company, and how they are looking to push the

1:04:28.320 --> 1:04:30.480
<v Speaker 3>boundaries to tell stories that resonate.

1:04:30.840 --> 1:04:34.480
<v Speaker 6>But I want to start with the origin of your

1:04:34.560 --> 1:04:38.600
<v Speaker 6>relationship and your company. So you guys met at USC. Right,

1:04:41.200 --> 1:04:44.280
<v Speaker 6>where did the idea for a proximity come and what

1:04:44.440 --> 1:04:46.520
<v Speaker 6>was the mission for it when you started it?

1:04:47.000 --> 1:04:51.360
<v Speaker 19>Such a great question. So an enormous circumstances is going

1:04:51.360 --> 1:04:52.480
<v Speaker 19>to be three of us sitting here. We're going to

1:04:52.520 --> 1:04:55.480
<v Speaker 19>talk about our partners, jay Z Coogler quite a bit.

1:04:55.520 --> 1:04:59.000
<v Speaker 19>She's our partner and she's my wife. But it really started,

1:04:59.160 --> 1:05:02.320
<v Speaker 19>you know, I really started year man like, I went

1:05:02.360 --> 1:05:05.880
<v Speaker 19>to to the University of Southern California School of Cinematic Arts.

1:05:06.040 --> 1:05:08.640
<v Speaker 20>I started in two thousand and eight. Said when did

1:05:08.640 --> 1:05:10.240
<v Speaker 20>you come in, bro, was you fall two thousand and eight?

1:05:10.360 --> 1:05:10.600
<v Speaker 5>Yeah?

1:05:10.680 --> 1:05:11.040
<v Speaker 20>Yeah, So I.

1:05:11.080 --> 1:05:14.680
<v Speaker 19>Started in the spring and we met in the in

1:05:14.760 --> 1:05:18.360
<v Speaker 19>the Roberts of Mecca's Center for Digital Arts, especially like

1:05:18.360 --> 1:05:20.240
<v Speaker 19>our where we heard our stages and we were in

1:05:20.360 --> 1:05:22.560
<v Speaker 19>equipment and Staid was working in the front desk there.

1:05:22.600 --> 1:05:25.280
<v Speaker 19>I was working in the equipment room. And before that,

1:05:25.840 --> 1:05:27.600
<v Speaker 19>you know, I found out I wanted to, you know,

1:05:27.720 --> 1:05:30.760
<v Speaker 19>make make movies. In Zenz Coogler, she was zen Z.

1:05:30.880 --> 1:05:35.000
<v Speaker 19>Evans then bought me my first final draft screenplay software,

1:05:35.120 --> 1:05:36.960
<v Speaker 19>you know, help me, help me to start writing screenplays.

1:05:36.960 --> 1:05:39.040
<v Speaker 20>I found out that said had already made a.

1:05:38.960 --> 1:05:41.920
<v Speaker 19>Feature film before he even came to film school.

1:05:42.400 --> 1:05:44.120
<v Speaker 20>If we want to talk about, uh, talk about that

1:05:44.160 --> 1:05:44.880
<v Speaker 20>first movie you made.

1:05:45.160 --> 1:05:48.160
<v Speaker 21>Yeah, Before I got to film school, I started making

1:05:48.200 --> 1:05:50.680
<v Speaker 21>little YouTube videos poking fun of my arming In parents

1:05:50.760 --> 1:05:53.600
<v Speaker 21>out of love. At the time, it would have today

1:05:53.760 --> 1:05:56.240
<v Speaker 21>they would have been probably like TikTok videos. But these

1:05:56.280 --> 1:05:58.640
<v Speaker 21>videos got really viral in the in the global armen

1:05:58.720 --> 1:06:01.040
<v Speaker 21>In population. So it led to me making a feature

1:06:01.080 --> 1:06:03.680
<v Speaker 21>film on my dad's mini DV camera. I say this

1:06:03.720 --> 1:06:05.280
<v Speaker 21>all the time, but I wrote it, I directed it,

1:06:05.320 --> 1:06:07.320
<v Speaker 21>I shot it, I produced it. I did everything except

1:06:07.320 --> 1:06:09.080
<v Speaker 21>for makeup, and then the makeup artist quit, so then

1:06:09.120 --> 1:06:09.760
<v Speaker 21>I did that too.

1:06:10.240 --> 1:06:13.200
<v Speaker 11>It's an awful makeup but that but that movie was.

1:06:13.320 --> 1:06:15.440
<v Speaker 21>It was called My Big Fat Armenian Family, totally love

1:06:15.520 --> 1:06:17.760
<v Speaker 21>letter to my to my people, and I had screened

1:06:17.800 --> 1:06:20.080
<v Speaker 21>it locally in Glendale and it had you know, it

1:06:20.080 --> 1:06:22.040
<v Speaker 21>did really well with my community, and that empowered me

1:06:22.040 --> 1:06:22.959
<v Speaker 21>to want to go to film school.

1:06:22.960 --> 1:06:23.800
<v Speaker 11>It's where you know where we.

1:06:23.760 --> 1:06:25.959
<v Speaker 19>Met, you said, recently got the keys to the city

1:06:26.000 --> 1:06:26.880
<v Speaker 19>in Glendale too.

1:06:27.200 --> 1:06:28.520
<v Speaker 5>But got nothing for it.

1:06:29.280 --> 1:06:31.320
<v Speaker 6>Nothing in the fun payperlanth the k.

1:06:32.160 --> 1:06:36.280
<v Speaker 19>But yeah, so so you know, ZIZI was she was

1:06:36.280 --> 1:06:38.720
<v Speaker 19>doing sign language interpreted in at Fresno State. But she

1:06:38.800 --> 1:06:41.040
<v Speaker 19>was basically like auditing classes as she all was sneaker

1:06:41.080 --> 1:06:43.200
<v Speaker 19>in the class all the time. So we got we

1:06:43.240 --> 1:06:46.480
<v Speaker 19>got two degrees for the price of one technically, and

1:06:47.000 --> 1:06:49.000
<v Speaker 19>in seven I became friends.

1:06:49.000 --> 1:06:51.320
<v Speaker 20>He started producing, uh movies for a.

1:06:51.320 --> 1:06:54.080
<v Speaker 19>Lot of a lot of my classmates, got a big

1:06:54.160 --> 1:06:55.920
<v Speaker 19>reputation as one of the top, you know, top.

1:06:55.720 --> 1:06:56.680
<v Speaker 20>Producers at the school.

1:06:57.120 --> 1:06:59.160
<v Speaker 19>Uh So we always wanted to work together, and I

1:06:59.200 --> 1:07:01.920
<v Speaker 19>got the opportunity to make my first feature film, you know,

1:07:01.960 --> 1:07:05.160
<v Speaker 19>shortly after I graduated. I was Frouville Station and we

1:07:05.240 --> 1:07:06.200
<v Speaker 19>made it back in Oakland.

1:07:06.240 --> 1:07:06.360
<v Speaker 5>You know.

1:07:06.480 --> 1:07:08.240
<v Speaker 19>Zens was kind of like, you know, help we were

1:07:08.240 --> 1:07:09.600
<v Speaker 19>living together. We just got our apartment. She was on

1:07:09.680 --> 1:07:12.120
<v Speaker 19>set every day, you know, leaving her day job instead

1:07:12.200 --> 1:07:14.520
<v Speaker 19>actually came up and produced that that film for us.

1:07:15.480 --> 1:07:17.040
<v Speaker 20>So it was it was a it was a fantastic

1:07:17.080 --> 1:07:18.160
<v Speaker 20>startar relationship.

1:07:18.560 --> 1:07:18.720
<v Speaker 6>You know.

1:07:18.760 --> 1:07:20.760
<v Speaker 19>After that, we kind of went our separate ways. I

1:07:20.800 --> 1:07:23.360
<v Speaker 19>made a movie called Creed after and it had a

1:07:23.360 --> 1:07:26.080
<v Speaker 19>lot of Create had a lot of black time.

1:07:26.400 --> 1:07:29.400
<v Speaker 5>Yeah.

1:07:29.960 --> 1:07:33.120
<v Speaker 19>Created had a lot of story producers on there, you know,

1:07:33.160 --> 1:07:37.040
<v Speaker 19>like like Sylvester Stallon Or and Winkler, Kevin King, Templeton

1:07:37.080 --> 1:07:38.720
<v Speaker 19>and and I tried to get my buddy on. I

1:07:38.720 --> 1:07:40.880
<v Speaker 19>tried to get sev out there to help, but they,

1:07:41.240 --> 1:07:43.120
<v Speaker 19>uh we weren't able to get that and make that happen.

1:07:44.160 --> 1:07:46.880
<v Speaker 19>Uh So, you know, mad Creed and then I got

1:07:47.040 --> 1:07:48.960
<v Speaker 19>Then I got the opportunity to work on Black Panther.

1:07:49.160 --> 1:07:52.680
<v Speaker 19>At the same time, Sevok was making movies with a

1:07:52.720 --> 1:07:56.040
<v Speaker 19>young man named Anische Choking Team, and they made a

1:07:56.040 --> 1:07:59.160
<v Speaker 19>film that was all on screens called search that ended

1:07:59.200 --> 1:08:01.360
<v Speaker 19>up being getting acquired to becoming Searching. One of won

1:08:01.440 --> 1:08:04.600
<v Speaker 19>a couple of awards at Sundance Child. Yeah, and and

1:08:05.000 --> 1:08:07.720
<v Speaker 19>right around that same time, a good friend of ours,

1:08:07.800 --> 1:08:11.280
<v Speaker 19>Charles King, who is my manager, he was just really

1:08:11.320 --> 1:08:13.640
<v Speaker 19>hard on me and Zenzi to to start a company.

1:08:13.640 --> 1:08:14.720
<v Speaker 20>He was like, you guys, gotta do it.

1:08:14.760 --> 1:08:17.000
<v Speaker 19>Now's the time I was pulling my hair out trying

1:08:17.000 --> 1:08:18.640
<v Speaker 19>to trying to finish a Marvel movie. I thought he

1:08:18.680 --> 1:08:21.639
<v Speaker 19>was crazy, but but we took his advice, and Zenzy

1:08:21.680 --> 1:08:23.800
<v Speaker 19>and I sat down and and and coming up with

1:08:23.840 --> 1:08:26.280
<v Speaker 19>the concept for the company. You know, we we kind

1:08:26.280 --> 1:08:27.800
<v Speaker 19>of said, hey, the only way we would do this

1:08:27.880 --> 1:08:29.360
<v Speaker 19>is if we could if we could have sev come

1:08:29.439 --> 1:08:29.720
<v Speaker 19>join it.

1:08:29.760 --> 1:08:30.479
<v Speaker 20>Come join it with us.

1:08:30.520 --> 1:08:33.000
<v Speaker 19>We can kind of reunite the team that worked on

1:08:33.040 --> 1:08:36.879
<v Speaker 19>Fruval together and seven a Niche came to screen searching

1:08:36.920 --> 1:08:39.520
<v Speaker 19>at Natalie and Natalie and Nato Kasabi.

1:08:39.120 --> 1:08:39.760
<v Speaker 20>And who Who's who?

1:08:39.800 --> 1:08:42.559
<v Speaker 19>Said who Sav's wife and an incredible producer in our own right.

1:08:43.800 --> 1:08:46.280
<v Speaker 19>They all came up to screen searching at the Castrup

1:08:46.320 --> 1:08:48.439
<v Speaker 19>Theater in San Francisco. I think I'm about to open

1:08:48.479 --> 1:08:51.479
<v Speaker 19>the San Francisco Film Festival, and we kind of sat

1:08:51.560 --> 1:08:53.960
<v Speaker 19>save down in San francsco me and ins and pitched

1:08:54.000 --> 1:08:56.840
<v Speaker 19>him on proximity and thankfully he said, he said yes.

1:08:58.520 --> 1:08:59.360
<v Speaker 20>So that's kind of the game.

1:09:00.040 --> 1:09:04.280
<v Speaker 6>And what a lot of filmmakers, actors talent when they

1:09:04.720 --> 1:09:07.120
<v Speaker 6>create their own company. And I think it's especially it's

1:09:07.240 --> 1:09:11.320
<v Speaker 6>especially tricking for directors. It can be hard to have

1:09:11.439 --> 1:09:14.799
<v Speaker 6>the company be more than just like Ryan Kubler movies.

1:09:15.439 --> 1:09:17.200
<v Speaker 5>So how do you approach it?

1:09:17.240 --> 1:09:21.960
<v Speaker 6>How have you tried to diversify and do you have

1:09:22.160 --> 1:09:24.519
<v Speaker 6>models that you look after other filmmakers who and you

1:09:24.520 --> 1:09:25.200
<v Speaker 6>think I've done that?

1:09:25.240 --> 1:09:27.320
<v Speaker 20>Well that's such a great question.

1:09:27.880 --> 1:09:33.040
<v Speaker 19>Yeah, absolutely, you know, and honestly, for us it kind

1:09:33.080 --> 1:09:35.760
<v Speaker 19>of worked out because you know, Black Panther two wasn't

1:09:35.760 --> 1:09:38.840
<v Speaker 19>a Proximity movie. We actually started the company like right,

1:09:38.880 --> 1:09:41.800
<v Speaker 19>you know, right before the pandemic kicked off in late

1:09:41.840 --> 1:09:45.120
<v Speaker 19>twenty eighteen, and our first three movies that we made,

1:09:45.120 --> 1:09:45.960
<v Speaker 19>I didn't direct them.

1:09:46.120 --> 1:09:48.120
<v Speaker 20>You know, it was it was a crash course in producing.

1:09:48.520 --> 1:09:48.640
<v Speaker 6>You know.

1:09:48.680 --> 1:09:50.760
<v Speaker 19>We did a Spice Jam in New Legacy, we did

1:09:50.840 --> 1:09:52.760
<v Speaker 19>Judis in the Black Messiah, and then we did Creed three,

1:09:53.080 --> 1:09:53.800
<v Speaker 19>which was Michael B.

1:09:53.880 --> 1:09:56.160
<v Speaker 20>Jordan's directing debut. You know.

1:09:56.200 --> 1:09:58.880
<v Speaker 19>So it was really really a great opportunity for us

1:09:58.880 --> 1:10:00.920
<v Speaker 19>to kind of show to the marketplace is that, you know,

1:10:00.960 --> 1:10:03.280
<v Speaker 19>the Proximity wasn't just about movies.

1:10:03.000 --> 1:10:03.799
<v Speaker 20>That I wrote and directed.

1:10:03.880 --> 1:10:05.919
<v Speaker 19>We actually had a chance to put you know, three

1:10:05.960 --> 1:10:07.360
<v Speaker 19>out that I didn't write and direct.

1:10:08.040 --> 1:10:08.920
<v Speaker 20>I'm going to talk.

1:10:08.760 --> 1:10:08.880
<v Speaker 5>You know.

1:10:08.960 --> 1:10:10.960
<v Speaker 21>I mean, as a matter of fact, we've we've made

1:10:11.000 --> 1:10:13.520
<v Speaker 21>a number of movies, a lot of shows now documentaries,

1:10:13.560 --> 1:10:15.680
<v Speaker 21>and only one of our projects has been you know,

1:10:15.840 --> 1:10:18.680
<v Speaker 21>Ryan Kugler directed film. So, like Ryan said right out

1:10:18.680 --> 1:10:21.479
<v Speaker 21>the gate, we had Judas in the Black Messiah, that

1:10:21.479 --> 1:10:23.120
<v Speaker 21>that was a film that honestly was one of the

1:10:23.120 --> 1:10:25.360
<v Speaker 21>reasons we were sparked at starting the company. We realized

1:10:25.360 --> 1:10:27.799
<v Speaker 21>that there was an opportunity here to help support incredible

1:10:27.800 --> 1:10:30.680
<v Speaker 21>filmmaker Shaka King and getting that movie made. And I

1:10:30.720 --> 1:10:32.400
<v Speaker 21>think Judas is a good example, like a lot of

1:10:32.400 --> 1:10:34.599
<v Speaker 21>the projects that we make, the ones that Ryan directs

1:10:34.640 --> 1:10:37.559
<v Speaker 21>and not are not necessarily films that on papers seem

1:10:37.680 --> 1:10:40.720
<v Speaker 21>like obvious hits or or sure things. And I think

1:10:40.760 --> 1:10:43.200
<v Speaker 21>having that beer first film really as a company, I

1:10:43.400 --> 1:10:44.760
<v Speaker 21>think it helps out the tone for what we were

1:10:44.760 --> 1:10:45.120
<v Speaker 21>trying to do.

1:10:45.680 --> 1:10:46.840
<v Speaker 5>Both correct me if I'm wrong.

1:10:46.880 --> 1:10:49.560
<v Speaker 6>Both Space Jam and Judas and The Black Nocize Or

1:10:49.800 --> 1:10:55.400
<v Speaker 6>came out into COVID, and Judas was part of the

1:10:55.439 --> 1:10:57.760
<v Speaker 6>whole Warner Brothers experiment where it was on streaming in

1:10:57.840 --> 1:10:58.599
<v Speaker 6>theater at the same time.

1:10:58.640 --> 1:10:59.839
<v Speaker 5>I forget Space Jam.

1:10:59.840 --> 1:11:00.639
<v Speaker 20>Was it was cool?

1:11:00.720 --> 1:11:01.680
<v Speaker 4>Yeah?

1:11:01.840 --> 1:11:06.120
<v Speaker 6>Did you feel like and I realized pandemic excused all

1:11:06.160 --> 1:11:08.479
<v Speaker 6>of this a little bit, but having had movies come

1:11:08.520 --> 1:11:10.599
<v Speaker 6>out in all different ways, do you feel like having

1:11:10.640 --> 1:11:12.960
<v Speaker 6>a drop in theaters and streaming at the same time

1:11:13.200 --> 1:11:15.559
<v Speaker 6>was a different experience as a producer, as a filmmaker

1:11:15.560 --> 1:11:18.080
<v Speaker 6>didn't have any more or less of a cultural impact.

1:11:18.600 --> 1:11:19.800
<v Speaker 20>And that's such a great question.

1:11:19.880 --> 1:11:20.080
<v Speaker 6>Man.

1:11:21.280 --> 1:11:23.280
<v Speaker 19>It was our first time doing it, you know, so

1:11:24.360 --> 1:11:25.920
<v Speaker 19>you got to remember, man, people were dying.

1:11:25.960 --> 1:11:26.599
<v Speaker 20>Bro like it was.

1:11:26.640 --> 1:11:29.400
<v Speaker 19>It was everything was shut down. You know, I remember

1:11:29.960 --> 1:11:32.920
<v Speaker 19>uh talking with Malika Andrews. She was talking about going

1:11:32.920 --> 1:11:36.240
<v Speaker 19>into the COVID bubble. Yeah, so yeah, like like the

1:11:36.280 --> 1:11:38.240
<v Speaker 19>NBA wasn't like nothing was happening. We didn't even know

1:11:38.280 --> 1:11:41.520
<v Speaker 19>if our if our careers would exist anymore, to be honest,

1:11:42.280 --> 1:11:43.880
<v Speaker 19>So when we had to make when we got when

1:11:43.920 --> 1:11:45.840
<v Speaker 19>we found out on both films that that was what

1:11:45.880 --> 1:11:49.600
<v Speaker 19>was happening, you know, we called both filmmakers, Malcolm de

1:11:49.680 --> 1:11:52.519
<v Speaker 19>Lee on Space Jamming and Shaka King on Judish And

1:11:52.560 --> 1:11:54.200
<v Speaker 19>I remember, you know, Shaka.

1:11:54.160 --> 1:11:54.840
<v Speaker 20>God bless him.

1:11:54.840 --> 1:11:56.880
<v Speaker 19>He was caretaking for his parents, trying to keep them

1:11:56.880 --> 1:11:58.519
<v Speaker 19>because they were already trying to keep it from getting sick.

1:11:58.560 --> 1:11:59.519
<v Speaker 20>He was in the heart of New York.

1:12:00.000 --> 1:12:01.240
<v Speaker 19>New York was going through all that they were going

1:12:01.240 --> 1:12:03.080
<v Speaker 19>through while he was trying to finish the movie, and

1:12:03.120 --> 1:12:05.160
<v Speaker 19>he was just happy that people were gonna see you

1:12:05.160 --> 1:12:06.320
<v Speaker 19>know what I mean, Like that was kind of his

1:12:06.680 --> 1:12:07.479
<v Speaker 19>kind of his reaction.

1:12:07.840 --> 1:12:10.320
<v Speaker 20>You know, looking back on it, the world was going

1:12:10.320 --> 1:12:11.160
<v Speaker 20>through a lot.

1:12:11.680 --> 1:12:13.320
<v Speaker 19>We were blessed to have the opportunity to have Creed

1:12:13.400 --> 1:12:16.880
<v Speaker 19>three come out, you know, theatrically with Amazon MGM, you know,

1:12:17.439 --> 1:12:19.080
<v Speaker 19>and there is that there is a difference, you know,

1:12:19.760 --> 1:12:21.760
<v Speaker 19>when when when folks have a chance to see the

1:12:21.760 --> 1:12:23.880
<v Speaker 19>film in theaters and it gets to be a moment

1:12:23.920 --> 1:12:26.640
<v Speaker 19>before it actually goes to the streaming streaming space, you know.

1:12:26.680 --> 1:12:28.960
<v Speaker 19>But at that time, you know, we were just getting

1:12:28.960 --> 1:12:30.439
<v Speaker 19>started and it was kind of happening to so many

1:12:30.439 --> 1:12:32.360
<v Speaker 19>different so many different films and filmmakers.

1:12:32.400 --> 1:12:34.800
<v Speaker 20>You know, it was kind of just.

1:12:34.760 --> 1:12:35.160
<v Speaker 5>What it was.

1:12:35.200 --> 1:12:35.400
<v Speaker 20>You know.

1:12:35.720 --> 1:12:37.800
<v Speaker 5>Yeah, I'm curious on that.

1:12:37.880 --> 1:12:40.240
<v Speaker 6>Have you have you ever thought about or would you

1:12:40.439 --> 1:12:42.559
<v Speaker 6>make a movie for a streaming service and you make

1:12:42.560 --> 1:12:43.360
<v Speaker 6>a Netflix movie?

1:12:43.920 --> 1:12:45.160
<v Speaker 20>Man, that's that's a great question.

1:12:47.160 --> 1:12:49.080
<v Speaker 5>I mean, I'm waiting for one where I ask and

1:12:49.080 --> 1:12:49.840
<v Speaker 5>you're gonna that with it.

1:12:50.560 --> 1:12:55.240
<v Speaker 19>Yeah, I mean, you know, you get at your job, bro,

1:12:55.320 --> 1:12:56.960
<v Speaker 19>Like this is just actually the first time anybody's ever

1:12:56.960 --> 1:12:57.519
<v Speaker 19>asked me that.

1:12:58.840 --> 1:13:00.920
<v Speaker 20>You know, I'm not here to shit what I would

1:13:00.960 --> 1:13:02.840
<v Speaker 20>and wouldn't do in the future, you know.

1:13:03.439 --> 1:13:07.559
<v Speaker 19>But but the theatrical experience is uh one that that

1:13:07.560 --> 1:13:08.840
<v Speaker 19>that means a great deal to me.

1:13:10.080 --> 1:13:11.840
<v Speaker 20>It means a great deal to to.

1:13:11.520 --> 1:13:12.720
<v Speaker 7>To us, you know.

1:13:13.280 --> 1:13:17.160
<v Speaker 19>And you know, like I think that I feel a

1:13:17.160 --> 1:13:20.920
<v Speaker 19>certain responsibility like if if Fruitville had happened a calendar

1:13:21.000 --> 1:13:23.599
<v Speaker 19>year later, it probably would have come out on streaming.

1:13:23.640 --> 1:13:23.760
<v Speaker 5>You know.

1:13:23.760 --> 1:13:26.120
<v Speaker 19>I've been fortunate enough that that everything that I've written,

1:13:26.120 --> 1:13:29.479
<v Speaker 19>in directed has been a theatrical release. So I feel

1:13:29.520 --> 1:13:31.040
<v Speaker 19>like I feel a duty to try to try to

1:13:31.040 --> 1:13:33.520
<v Speaker 19>protect that, you know. But that's where I'm at today.

1:13:33.240 --> 1:13:37.840
<v Speaker 6>Yeah, that theatrical experience triggered. We were talking with Mike

1:13:37.880 --> 1:13:40.559
<v Speaker 6>and Pam earlier about that video with that you made

1:13:40.680 --> 1:13:44.240
<v Speaker 6>willated to Kodak before so, which sort of went viral

1:13:44.280 --> 1:13:47.240
<v Speaker 6>on the internet. How did how did that come about?

1:13:47.479 --> 1:13:50.040
<v Speaker 6>And why do you think that resonated with people so much?

1:13:50.200 --> 1:13:51.960
<v Speaker 6>Probably a lot of people who have no idea what

1:13:51.960 --> 1:13:52.800
<v Speaker 6>you were talking about.

1:13:56.400 --> 1:14:00.400
<v Speaker 19>Yeah, I mean it came about from from just convererces

1:14:00.439 --> 1:14:01.080
<v Speaker 19>with us, you know.

1:14:01.160 --> 1:14:07.200
<v Speaker 20>Internally. One thing that I thought, I thought it made.

1:14:07.080 --> 1:14:12.160
<v Speaker 19>Sense to do was to let audiences know why we

1:14:12.320 --> 1:14:14.360
<v Speaker 19>shot the film know way that we did, let audiences

1:14:14.360 --> 1:14:15.760
<v Speaker 19>know that it was a it was a unique thing

1:14:15.840 --> 1:14:18.719
<v Speaker 19>that hadn't happened before in this In this day and age,

1:14:19.200 --> 1:14:21.479
<v Speaker 19>everybody's fighting for everybody's attention, you know, and it's a

1:14:21.520 --> 1:14:24.360
<v Speaker 19>lot of really compelling things that anybody can find on

1:14:24.360 --> 1:14:26.200
<v Speaker 19>their phone and they nose feed. There's so much happening

1:14:26.240 --> 1:14:28.320
<v Speaker 19>in the world. There's so much, so many talented creators.

1:14:28.560 --> 1:14:31.320
<v Speaker 19>I saw y'all had Twitch streamers on here, and you know,

1:14:31.400 --> 1:14:34.640
<v Speaker 19>all of that stuff is incredibly compelling and addictive, and

1:14:34.760 --> 1:14:37.439
<v Speaker 19>people need a reason, you know, to to hire the

1:14:37.479 --> 1:14:40.160
<v Speaker 19>baby sitter, to to you know, to to make the

1:14:40.280 --> 1:14:41.880
<v Speaker 19>day and to go out stand in line and go

1:14:42.000 --> 1:14:44.560
<v Speaker 19>you know they you know, for us, you know, we

1:14:44.640 --> 1:14:46.280
<v Speaker 19>felt that we should put it all out.

1:14:46.160 --> 1:14:46.840
<v Speaker 20>There for folks.

1:14:46.880 --> 1:14:49.880
<v Speaker 19>You know, we never in a million years, like like

1:14:50.000 --> 1:14:52.679
<v Speaker 19>Zenzi and said whatever with me. That's actually Zinzi's handwriting

1:14:52.720 --> 1:14:54.880
<v Speaker 19>on the on the on the whiteboard, because my hand

1:14:54.920 --> 1:14:56.080
<v Speaker 19>writs chicken scratch.

1:14:55.760 --> 1:14:57.519
<v Speaker 20>You know what I'm saying. But you know, they were

1:14:57.600 --> 1:14:58.439
<v Speaker 20>right there that day.

1:14:58.479 --> 1:15:00.639
<v Speaker 19>We all, we all worked on it and Warner Brothers

1:15:00.760 --> 1:15:04.559
<v Speaker 19>was incredibly supportive with the video, gave us our our

1:15:04.840 --> 1:15:07.200
<v Speaker 19>gave us their BTS team to shoot it and stuff.

1:15:07.200 --> 1:15:09.360
<v Speaker 20>We never thought that that millions of people would see,

1:15:09.439 --> 1:15:11.439
<v Speaker 20>you know, we were hoping that, you.

1:15:11.479 --> 1:15:13.240
<v Speaker 19>Know, who would be happy with a few thousands, you know,

1:15:13.560 --> 1:15:16.479
<v Speaker 19>like people who were really interested in and you know,

1:15:16.640 --> 1:15:18.839
<v Speaker 19>in film projection and interested in theatrical experience.

1:15:19.360 --> 1:15:21.160
<v Speaker 20>But it really, it really took off on a way

1:15:21.160 --> 1:15:22.679
<v Speaker 20>we couldn't have we couldn't have imagined.

1:15:23.000 --> 1:15:27.040
<v Speaker 3>That's Ryan Coogler and Sevohnian, co founders of Proximity Media.

1:15:27.240 --> 1:15:29.080
<v Speaker 2>And that does it for this special edition of Bloomberg

1:15:29.120 --> 1:15:32.439
<v Speaker 2>Business Week, featuring some of the highlights from Bloomberg screen Time.

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<v Speaker 3>dot COmON always on the Bloomberg terminal. I'm Tim Stenebeck

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<v Speaker 3>and I'm Carol Masser.

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<v Speaker 2>Have a good and safe weekend. Everyone, check out, watch

1:16:25.560 --> 1:16:27.800
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