WEBVTT - M. Shadows 0:00:08.560 --> 0:00:12.920 Welcome, Welcome, Welcome back to the Bob Left Podcast. My 0:00:13.039 --> 0:00:18.000 guest today is Matt Sanders eight k A and shadows 0:00:18.360 --> 0:00:22.279 of the band of Then Sevenfold. Matt, great to have 0:00:22.320 --> 0:00:24.320 you on the podcast. Hey man, I'm a long time 0:00:24.400 --> 0:00:26.840 listener and a longtime reader. I'm happy to be here. Yeah. 0:00:26.960 --> 0:00:29.880 Now you tracked me down about n f T S 0:00:29.920 --> 0:00:32.839 and Avenge Sevenfold is very into n f T S 0:00:32.840 --> 0:00:35.479 and I want to go into that. But before we do, 0:00:35.600 --> 0:00:38.400 what's the status of the band today? Status is interesting. 0:00:38.400 --> 0:00:40.760 We recorded an album, you know, a few years ago. 0:00:40.960 --> 0:00:43.200 We haven't finished it yet. Um, we kind of took 0:00:43.200 --> 0:00:48.519 some time off for family, COVID weird touring circumstances, some 0:00:49.200 --> 0:00:53.440 changes within our team, and uh we are still currently 0:00:53.520 --> 0:00:56.400 with one record left on Warner Brothers Records. We'll be 0:00:56.560 --> 0:00:59.320 uh finishing that record up. I think we have may 0:00:59.360 --> 0:01:02.480 locked out. Um, our producer can get back to work 0:01:02.480 --> 0:01:04.559 on it, and then we're gonna go mix with Andy 0:01:04.560 --> 0:01:07.000 Wallace in August and then we're gonna figure out if 0:01:07.040 --> 0:01:09.960 it's first quarter or the fourth quarter or what we're 0:01:10.000 --> 0:01:12.600 gonna do. So, uh, the status is that, and then 0:01:12.600 --> 0:01:14.760 we're gonna be booking tours put the tickets on sale 0:01:14.760 --> 0:01:17.120 when the record comes out, and the whole nine yards. 0:01:17.160 --> 0:01:19.800 But besides that, we've been working on this Web three thing, 0:01:19.920 --> 0:01:22.240 so we've been doing a lot behind the scenes building 0:01:22.280 --> 0:01:24.880 protocols out. Okay, before we get to the Web three thing, 0:01:25.040 --> 0:01:28.360 you were famously on Warner Brothers and then you jump 0:01:28.440 --> 0:01:31.240 to Capital, But now you're saying the new albums on 0:01:31.319 --> 0:01:34.120 Warner Brothers. Canna explain that to us? Yeah, So you know, 0:01:34.120 --> 0:01:36.440 there's a lot that goes into that. We pulled the 0:01:36.480 --> 0:01:38.479 oal seven year clause that we were trying to get 0:01:38.480 --> 0:01:40.640 out of our deal, but the reality is we wanted 0:01:40.640 --> 0:01:42.480 our master's back. We wanted to make some sort of 0:01:42.480 --> 0:01:46.600 deal and be able to own our our recordings and 0:01:46.800 --> 0:01:50.760 uh or possibly resign and get a check, um, all 0:01:50.800 --> 0:01:52.640 the things that you do. And then we started thinking 0:01:52.680 --> 0:01:54.560 about the seven year clause and we actually wanted to 0:01:54.920 --> 0:01:56.480 see if we could help artists out in a way. 0:01:56.480 --> 0:02:00.360 And I think there's a lot of misunderstanding between artists 0:02:00.360 --> 0:02:03.360 and lawyers and the label and that you actually still 0:02:03.480 --> 0:02:06.160 you win two court cases to get that law changed, 0:02:06.200 --> 0:02:08.840 and it just became a money suck. The people that 0:02:08.880 --> 0:02:10.840 we had a problem with that Warner Brothers that simply 0:02:10.880 --> 0:02:14.440 weren't engaged in the band. Um had left and Max 0:02:14.520 --> 0:02:16.839 lu Sadden, some new people came in and they flew out, 0:02:16.919 --> 0:02:20.120 and we basically, you know, broke bread and said, you 0:02:20.160 --> 0:02:22.880 know this record we did with Capitol Records, come back 0:02:22.919 --> 0:02:24.760 to Warner Brothers, finish up your deal and we'll deal 0:02:24.800 --> 0:02:26.880 with it from there. So obviously a lot of rabbit 0:02:26.880 --> 0:02:29.560 holes in there. Um we had signed with Tom Wally 0:02:30.080 --> 0:02:32.200 back in the day. We had Craig Garrants and Tom Wally, 0:02:32.280 --> 0:02:35.120 Andy Olafont, a great team, and then we had no 0:02:35.200 --> 0:02:39.080 regime changes until recently and our two thousand fourteen record 0:02:39.200 --> 0:02:40.880 Held of the King came out. We just noticed that 0:02:40.960 --> 0:02:42.840 no one at the label cared about our band. It 0:02:42.880 --> 0:02:46.560 was basically they'd come to the the the you know 0:02:46.600 --> 0:02:48.760 the recordings, they'd come and check out the record, and 0:02:48.800 --> 0:02:50.800 it was just everyone's on their phone. There was just 0:02:50.919 --> 0:02:54.480 no support. We wanted nothing to do with it, so we, uh, 0:02:54.560 --> 0:02:56.399 we tried to get a better deal or at least 0:02:56.400 --> 0:02:58.600 get our masters back and get out of there. We 0:02:58.639 --> 0:03:00.600 went over to Capitol Records put a record. I think 0:03:00.600 --> 0:03:03.320 we're the only band that actually put out an album 0:03:03.520 --> 0:03:06.120 while we are still in some sort of litigation over 0:03:06.120 --> 0:03:09.600 the seven year clause, which caused a huge uproar between 0:03:09.600 --> 0:03:11.920 the labels and ourselves. So that's kind of where we 0:03:11.919 --> 0:03:14.839 were at. Okay, what does Capital say now that you're 0:03:14.840 --> 0:03:17.359 gonna make another record for Warner Brothers. Well, we went 0:03:17.400 --> 0:03:19.440 to Capital and they knew the situation we were in. 0:03:19.480 --> 0:03:21.440 Obviously they're not they're not dummies. They're not going to 0:03:21.560 --> 0:03:23.679 sign us and say, hey, we're getting in some long 0:03:23.800 --> 0:03:26.200 term deal. Here, we were under the idea that we 0:03:26.200 --> 0:03:29.040 would get our record back. They were basically putting the 0:03:29.280 --> 0:03:31.040 one record out for us and then we'd be free 0:03:31.639 --> 0:03:35.000 and um, so I think they kind of probably expected 0:03:35.000 --> 0:03:37.320 something like that to happen. Um, when the regime change 0:03:37.320 --> 0:03:40.080 happened with Warner Brothers, and obviously the amounts of money 0:03:40.120 --> 0:03:44.440 we were spending arguing with them back and forth, um, 0:03:44.480 --> 0:03:46.200 it was obviously the smart thing to do was just 0:03:46.280 --> 0:03:47.840 kind of put it to bed. So I think Capital 0:03:48.200 --> 0:03:50.560 they're fine. I mean, they got their one record and 0:03:50.600 --> 0:03:52.200 we went out and worked it. We toured for a 0:03:52.240 --> 0:03:54.600 long time on it, and uh, now we're back to 0:03:54.680 --> 0:03:58.000 finishing up our contract. Okay, what can a major label 0:03:58.160 --> 0:04:01.320 do for a band like Avenge of Enfold, who's not 0:04:01.360 --> 0:04:04.440 going to be on Top forty radio. What does the 0:04:04.560 --> 0:04:07.400 label do that you need? Man, it's a good question. 0:04:07.720 --> 0:04:09.720 You know, I know what the label used to do, 0:04:09.760 --> 0:04:12.760 and I think there's and by the way, these are 0:04:12.760 --> 0:04:14.120 good a lot of the people that are Warner, but 0:04:14.200 --> 0:04:18.240 there's still are good people that we obviously have very 0:04:18.279 --> 0:04:21.839 deep relationships, like relationships like with Rob Goldclan and the 0:04:21.920 --> 0:04:24.320 radio department, this and that. But you and I both 0:04:24.360 --> 0:04:27.240 know Evenge sevenfold isn't going to be on k rock 0:04:27.360 --> 0:04:29.760 anytime soon, especially with the formatting the way it is. 0:04:29.800 --> 0:04:33.839 And um, these these active rock stations just have moved 0:04:33.839 --> 0:04:36.720 away from what we do and they don't have much 0:04:36.720 --> 0:04:38.560 of an audience anymore, so they don't really appeal to 0:04:38.680 --> 0:04:40.560 us anyways. We're just writing records that we want to 0:04:40.560 --> 0:04:43.920 write and the Middle America rock thing isn't really are 0:04:44.520 --> 0:04:47.640 jam at this point, right And and so you've got 0:04:47.640 --> 0:04:49.800 the radio apartment, You've got publicists, which we can kind 0:04:49.800 --> 0:04:53.400 of do ourselves. Um, all these sort of new ventures 0:04:53.440 --> 0:04:55.719 that were branching out into they really don't have a 0:04:55.720 --> 0:04:58.359 clue about them. They're trying to get involved. It's a 0:04:58.360 --> 0:05:01.400 good question, Um, you want them to put money, and 0:05:01.400 --> 0:05:04.480 you want them to do what they can with this. 0:05:05.080 --> 0:05:07.279 You know, the Spotify playlists. You wanted to do these things, 0:05:07.279 --> 0:05:09.120 but at the end of the day, I don't know 0:05:09.160 --> 0:05:11.920 how big the reaches on the rock Spotify playlist. It's 0:05:11.960 --> 0:05:15.600 never in the top, you know, it's not on the 0:05:15.600 --> 0:05:18.800 the tips of the consciousness of the public right now, 0:05:18.800 --> 0:05:20.599 the rock and roll stuff. And you don't see big 0:05:20.920 --> 0:05:23.640 rock songs or metal songs getting their fair shake in 0:05:23.680 --> 0:05:25.920 those in those playlists. And it might be from the content, 0:05:26.160 --> 0:05:27.880 it might just be it's a place in time where 0:05:27.880 --> 0:05:30.960 it doesn't work. But what does the record label do? 0:05:31.000 --> 0:05:32.960 It's a good question. I'm sure they would have a 0:05:33.040 --> 0:05:35.359 much different answer than I would. Um, But there's a 0:05:35.360 --> 0:05:37.760 big reason why I think going independent and doing a 0:05:37.760 --> 0:05:39.760 lot of these things and bringing them in house is 0:05:39.960 --> 0:05:42.120 very appealing to bands like us, especially at the size 0:05:42.200 --> 0:05:44.120 we are, when we know we can afford it and 0:05:44.160 --> 0:05:48.279 we can do it. So um. You know, they make 0:05:48.440 --> 0:05:52.080 they make videos, they go try to push it to radio. Um, 0:05:52.880 --> 0:05:56.160 they try to do advertisement campaigns around your tour. They 0:05:56.200 --> 0:06:00.360 try to get you to do uh, you know, cell 0:06:00.400 --> 0:06:03.240 tap or sell CDs with your with your tickets which 0:06:03.279 --> 0:06:05.039 we don't want to do. You know, just all these things, 0:06:05.080 --> 0:06:07.000 it's all this this kind of rub. It's a friction 0:06:07.040 --> 0:06:09.240 at this point. And I think, you know, as we 0:06:09.279 --> 0:06:11.719 go into the other stuff later, I think this is 0:06:11.760 --> 0:06:13.599 why a lot of these things are gonna get ironed 0:06:13.600 --> 0:06:15.520 out pretty quickly here. And when you see the new 0:06:15.600 --> 0:06:18.279 artist coming up that aren't signing two major deals or 0:06:18.320 --> 0:06:20.160 major labels, and you're gonna start seeing a lot more 0:06:20.200 --> 0:06:23.159 independence than one on one fan interaction. I think that's 0:06:23.200 --> 0:06:26.880 where this gets really interesting. Okay, you talked about active rock, 0:06:27.360 --> 0:06:30.760 so they will play Avenge sevenfold. Well let's talk about 0:06:30.800 --> 0:06:34.200 what active rock is. Right. So you've got Octane and 0:06:34.200 --> 0:06:36.719 you've got you know, Octane, which is the serious x 0:06:36.880 --> 0:06:39.440 M version of of active rock, which is all over 0:06:39.480 --> 0:06:43.800 the country. And you've got stations that were big players 0:06:44.720 --> 0:06:50.680 in the alternative active rock system, right. You had like St. Louis, 0:06:51.120 --> 0:06:53.880 you had like Denver, you had New York City, you 0:06:53.920 --> 0:06:57.160 had k Rock, and they all became much more alternative. Right. 0:06:57.240 --> 0:07:00.440 They the ones that kind of moved on. They're they're 0:07:00.440 --> 0:07:02.360 playing a much more alternative leaning thing where it could 0:07:02.360 --> 0:07:04.520 be the Arctic Monkeys or whatever. Their playlists at the time. 0:07:04.560 --> 0:07:06.680 I mean they even broughten things like Billie Eilish and 0:07:07.320 --> 0:07:09.880 uh what were this some of the other bands, but 0:07:10.520 --> 0:07:12.600 daft punk was getting played on these stations at some point. 0:07:12.640 --> 0:07:16.240 So a band like Avenge Sevenfold or a Corn or 0:07:16.280 --> 0:07:18.960 a Metallica there wasn't really a place. So you're kind 0:07:18.960 --> 0:07:21.720 of playing in these markets that are a lot more 0:07:22.120 --> 0:07:27.240 red state, Middle America, UM, smaller market active rock things. 0:07:27.440 --> 0:07:30.400 But at the end of the day, UM, these things 0:07:30.400 --> 0:07:32.280 are great and you have to check those boxes, but 0:07:32.360 --> 0:07:34.720 they aren't those major plays where you're gonna walk into 0:07:35.000 --> 0:07:37.640 Staples Center and sell it out because k rocks blasting 0:07:37.680 --> 0:07:39.480 your stuff. It's just a much different feel. And I'm 0:07:39.520 --> 0:07:41.600 being very careful of my words because I'm not trying 0:07:41.600 --> 0:07:44.000 to be disparaging to any of these markets. But it's 0:07:44.040 --> 0:07:46.600 not what it was when Evenge seven Fold was playing 0:07:46.640 --> 0:07:48.400 on TRL and they were on K Rock in New 0:07:48.480 --> 0:07:50.560 York and and in l A and St. Louis, and 0:07:50.640 --> 0:07:52.680 you go into Cincinnati and the shows were blown out 0:07:52.720 --> 0:07:56.920 and they were it was just this feeling of of, um, 0:07:56.920 --> 0:08:01.200 you know, this feeling of there was major drivers in 0:08:01.240 --> 0:08:03.160 these markets that were able to get our music out 0:08:03.200 --> 0:08:05.880 to people and Once those drivers went away, it became 0:08:05.960 --> 0:08:08.720 much more underground, and it became a much more stealth, 0:08:08.760 --> 0:08:12.560 guerrilla style, you know, marketing campaign for bands like US. Okay, 0:08:12.600 --> 0:08:15.840 would you call Avenge seven Fold metal? Is that? Okay? 0:08:15.880 --> 0:08:18.640 I mean just for discussions sake, Okay, it's not offensive 0:08:18.680 --> 0:08:21.240 to you. It's not offensive now, okay, So what is 0:08:21.280 --> 0:08:24.119 the status of metal music in America? You know, metal 0:08:24.280 --> 0:08:28.040 always has fans, never dies. Rock may die, but metal 0:08:28.120 --> 0:08:30.600 is never gonna die, even though metal is rock. But 0:08:30.760 --> 0:08:33.200 as you say, it's not on top forty, it's not 0:08:33.280 --> 0:08:36.800 even on active rock. So how healthy is the scene? 0:08:36.920 --> 0:08:39.719 I think the purely metal scene is always going to 0:08:39.800 --> 0:08:41.560 be there, Like you said, it's always got a pulse. 0:08:42.120 --> 0:08:44.440 I don't think the innovations there, and I don't think 0:08:44.480 --> 0:08:50.839 the ability for fans to have an open mind when 0:08:51.160 --> 0:08:54.680 something is innovative, something is different. I think the great 0:08:54.720 --> 0:08:57.400 songwriting has kind of been lost a little bit. I 0:08:57.440 --> 0:09:01.120 think some of these um eccentric, you know, pieces of 0:09:01.120 --> 0:09:03.880 the music that you know, when Metallica came out, they 0:09:03.880 --> 0:09:06.800 were there was nothing like that, right, And it seems 0:09:06.840 --> 0:09:08.920 like a lot of bands in my generation are just 0:09:09.000 --> 0:09:12.880 kind of treading the same um treading the same water 0:09:12.920 --> 0:09:15.160 of what Metallica has already done. And I think when 0:09:15.200 --> 0:09:18.160 you see great artists, um, a lot of them aren't 0:09:18.160 --> 0:09:20.600 in the metal scene. There's a lot of great art 0:09:20.600 --> 0:09:22.720 out there, and I would argue there's some amazing pop, 0:09:22.800 --> 0:09:25.560 some amazing hip hop, some amazing R and B, and 0:09:25.600 --> 0:09:28.400 some artists that are doing truly eccentric stuff and you 0:09:28.440 --> 0:09:29.960 don't see it as much in metal. And there would 0:09:29.960 --> 0:09:32.559 be a bunch of metal heads that send me fifty 0:09:32.720 --> 0:09:35.240 you know things on Twitter after they hear this, and 0:09:35.280 --> 0:09:36.640 you'll listen to it and you'll just kind of roll 0:09:36.720 --> 0:09:38.560 your eyes. It's the same stuff and they're doing the 0:09:38.600 --> 0:09:41.360 same sort of vibe. And I think that hurts metal 0:09:41.400 --> 0:09:43.560 in a way because I think a lot of times 0:09:43.600 --> 0:09:47.440 it's just this regurgitated sound that people will praise and 0:09:47.440 --> 0:09:49.160 then it goes away because no one if you're not 0:09:49.240 --> 0:09:51.000 in the scene, you don't care. And if it's something 0:09:51.040 --> 0:09:53.920 way outside the box, it just gets the thumbs down 0:09:54.000 --> 0:09:56.280 right away, and the gatekeepers kind of keep it, you know, 0:09:56.600 --> 0:09:58.880 behind closed doors and say, well, we're gonna forget about that. 0:09:58.880 --> 0:10:01.760 That's not metal, And I think that kind of hurts 0:10:01.760 --> 0:10:05.240 the scene. I think nowadays though there's UM bands like 0:10:05.280 --> 0:10:07.360 System of a Down like obviously they're not making music, 0:10:07.400 --> 0:10:09.840 they are truly a great band to me where they're 0:10:09.840 --> 0:10:12.120 making a different sound. There's bands like the Deaf Tones, 0:10:12.160 --> 0:10:15.079 there's Ghost who's doing their own thing. There are these 0:10:15.320 --> 0:10:18.959 shining bright moments UM, but overall as a scene, you 0:10:19.000 --> 0:10:21.080 don't see the experimentation that I would love to see 0:10:21.120 --> 0:10:24.360 as recording. This last week, Goes had an amazing number 0:10:24.720 --> 0:10:28.120 number one around the world in many markets. Why do 0:10:28.160 --> 0:10:30.200 you think it was so successful? Well, I think they 0:10:30.200 --> 0:10:31.719 did a lot of vinyl and they did a lot 0:10:31.760 --> 0:10:34.240 of things that I'm not going to call it manipulation, 0:10:34.280 --> 0:10:36.240 but these are all the conversations that we have when 0:10:36.280 --> 0:10:38.720 we're a rock band. Sell as much physical as you can, 0:10:39.360 --> 0:10:42.080 UM get as many of these versions of this out there, 0:10:42.440 --> 0:10:45.040 and then the streaming numbers always lack, right. I want 0:10:45.080 --> 0:10:46.800 to be a band that can just stand on our 0:10:46.840 --> 0:10:50.760 own and not do all the the the tricks and 0:10:50.840 --> 0:10:53.040 just get out there and I want people to actually 0:10:53.040 --> 0:10:54.480 want to listen to this, and I want it to 0:10:54.520 --> 0:10:56.959 be something where the where the audience, it's the grounds 0:10:57.000 --> 0:10:58.800 well where they are gonna go and put on their 0:10:58.840 --> 0:11:01.560 streaming devices and and move these people into this new 0:11:01.600 --> 0:11:04.640 era where yeah, I understand vinyl. I love Vinyl. It's 0:11:04.640 --> 0:11:06.439 a collectible. Like as we get an n f T S, 0:11:06.440 --> 0:11:10.080 we're gonna talk about collectibles. But in terms of streaming, 0:11:10.080 --> 0:11:12.720 it's just a no brainer. And our audience still it's 0:11:12.840 --> 0:11:14.439 very hard to get them over there and to buy 0:11:14.480 --> 0:11:16.120 into this thing. You know. On our last record, we 0:11:16.160 --> 0:11:18.560 did a surprise release. It was supposed to be very 0:11:18.640 --> 0:11:20.839 stream heavy, and we got a lot of the arrows 0:11:20.880 --> 0:11:23.040 we took on our back was that people wanted a 0:11:23.040 --> 0:11:25.600 c D in the middle of oh Maha and and 0:11:25.720 --> 0:11:28.080 Best Buy, and we're like, sorry to break it to you, 0:11:28.120 --> 0:11:29.920 that's going away. Your car is not gonna have a 0:11:29.960 --> 0:11:31.600 CD player. You guys are gonna have to move into 0:11:31.600 --> 0:11:33.600 this era with us. And it was a lot of 0:11:34.160 --> 0:11:35.920 it was a lot of pushback, and it was a 0:11:35.920 --> 0:11:38.640 lot of like Avenge has their nose at A has 0:11:38.720 --> 0:11:40.600 at A. They think they think they're better than us 0:11:40.600 --> 0:11:42.839 with these this streaming and it's this and that I'm 0:11:42.840 --> 0:11:45.360 always gonna buy CDs, and it's like, come on, guys, 0:11:45.720 --> 0:11:47.880 we have to move along with the real world if 0:11:47.920 --> 0:11:50.560 we want to be irrelevant or you know, a relevant 0:11:50.760 --> 0:11:53.160 sort of genre that has our you know, put that 0:11:53.360 --> 0:11:55.880 can put our hat in the ring. So these things 0:11:55.920 --> 0:11:58.599 aren't necessarily Avenge seven Folds problem. We're gonna do what 0:11:58.640 --> 0:12:00.719 we're gonna do, but they are things that we are 0:12:00.760 --> 0:12:03.600 keeping our eye on and watching. Um. You know, sometimes 0:12:03.600 --> 0:12:05.400 if you move too quickly, you have an audience that's 0:12:05.400 --> 0:12:09.600 simply it does not compute. And um so, so I 0:12:09.600 --> 0:12:11.200 don't know. I think the Ghost thing, I mean I'm 0:12:11.240 --> 0:12:13.160 looking at it. I see the same number as you do. 0:12:13.200 --> 0:12:15.160 And it's a lot of vinyl, it's a lot of collectibles, 0:12:15.160 --> 0:12:16.560 and it's a lot of you know, what you do 0:12:16.600 --> 0:12:18.280 when you're a rock band to make sure your numbers 0:12:18.320 --> 0:12:20.719 pumped so that industry people can say, hey, you've got 0:12:20.720 --> 0:12:23.000 a big number. What happens week two, three and four? 0:12:23.120 --> 0:12:27.240 Is it really a ground swell of um of this musical, 0:12:27.840 --> 0:12:31.520 you know, ground swell where people are of all genres 0:12:31.520 --> 0:12:33.920 are listening to Ghost. I hope so do I think so? 0:12:34.040 --> 0:12:37.360 Probably not? But you know, not to be negative. Okay, well, 0:12:37.400 --> 0:12:40.319 we can't predict the future. But going back to streaming, 0:12:40.880 --> 0:12:44.120 why do you think the metal audience doesn't stream? I'll 0:12:44.120 --> 0:12:47.040 just give my own theory first. It's interesting because country 0:12:47.360 --> 0:12:50.679 artists and fans are all into streaming now, and I 0:12:50.720 --> 0:12:53.959 think that the rock art is just streaming so much 0:12:54.760 --> 0:12:57.080 their audience bought it. But I'm interested in your take. 0:12:57.200 --> 0:12:59.199 I mean, it's interesting. I mean, at this point, I 0:12:59.240 --> 0:13:01.960 would take any take, because I don't know, you know, 0:13:02.040 --> 0:13:04.000 like I I understand that I live in a bubble 0:13:04.120 --> 0:13:08.599 in southern California. I understand that we might be a 0:13:08.640 --> 0:13:11.040 little more privy or we're around people that are more 0:13:11.120 --> 0:13:13.040 getting into the techie side of things. Right Like when 0:13:13.120 --> 0:13:15.280 we were a band coming up, we were burning c 0:13:15.440 --> 0:13:17.400 d s on our CD player. We're going to chain reaction, 0:13:17.480 --> 0:13:20.679 handing them out. Um. As soon as Napster came out 0:13:20.720 --> 0:13:23.240 and lime Wire and all those things, we quickly jumped 0:13:23.280 --> 0:13:25.640 on that and we were listening to all this music. 0:13:26.120 --> 0:13:28.600 It's not to say that that same kid my age 0:13:28.800 --> 0:13:31.960 in the middle of the country maybe didn't have the 0:13:32.040 --> 0:13:35.240 same friends or the same sort of um ecosystem where 0:13:35.240 --> 0:13:37.920 they were being privy to that, right, And so as 0:13:37.960 --> 0:13:39.880 soon as I was able to get rid of CDs 0:13:39.880 --> 0:13:42.360 and get a streaming service, I jumped on it. And 0:13:42.400 --> 0:13:44.160 it was much It made sense to me. I'd go 0:13:44.160 --> 0:13:46.480 on an airplane I'd go to the gym. I didn't 0:13:46.480 --> 0:13:48.280 want to have a discman. I didn't like the skipping. 0:13:48.280 --> 0:13:52.160 I mean, we all know why streaming is superior. Um. 0:13:52.440 --> 0:13:54.920 Years after that, we did that surprise release and we 0:13:54.960 --> 0:13:59.760 had the pushback, so it kind of shocked us. And 0:14:00.000 --> 0:14:01.880 I just don't know. I think every time you bring 0:14:01.920 --> 0:14:04.040 up streaming to people and you get all these old 0:14:04.040 --> 0:14:06.320 bands and they're bitter about it, and it's like it's 0:14:06.440 --> 0:14:10.000 very weird, right, It's like they're still in two talking 0:14:10.000 --> 0:14:12.320 about how music doesn't make any money and there no 0:14:12.360 --> 0:14:14.360 one's buying our CDs and no one's doing this. It's like, 0:14:14.400 --> 0:14:17.280 maybe you're not relevant, Like let's be relevant. Let's put 0:14:17.280 --> 0:14:19.760 our let's put our you know hat in the ring 0:14:19.840 --> 0:14:22.000 with you know, when they're listening to Biber or they're 0:14:22.000 --> 0:14:24.520 listening to the Weekend, they can jump over to Metallic 0:14:24.520 --> 0:14:27.240 and events seven folding. We're playing in the same park here. 0:14:27.680 --> 0:14:30.600 Um that that has always made sense to me. But 0:14:30.680 --> 0:14:33.400 you still get these people that are you know, streaming, 0:14:33.840 --> 0:14:35.840 streaming is killed industry, and now we gotta do this 0:14:35.880 --> 0:14:38.400 and we gotta do that, and it's like, no, streaming 0:14:38.440 --> 0:14:41.240 kind of saved the industry. It's saved the the user. 0:14:41.280 --> 0:14:43.520 I call them the web two user. Right, it's like 0:14:43.560 --> 0:14:46.840 the the the fan. The fan gets to listen to 0:14:46.840 --> 0:14:48.600 you at any point. So how are you going to 0:14:48.680 --> 0:14:50.240 get their attention? How are you going to be the 0:14:50.280 --> 0:14:53.240 best thing that's gonna be going through their ear holes 0:14:53.240 --> 0:14:55.880 that day? And that's what we should be striving for, 0:14:56.000 --> 0:14:57.880 not having an argument if we should put on CD 0:14:58.120 --> 0:15:01.120 or vinyl or streaming um the the battle's already been won. 0:15:01.640 --> 0:15:04.400 So you know, to me, I don't have a real 0:15:04.480 --> 0:15:07.200 good answer to it. I just think sometimes we get 0:15:07.200 --> 0:15:09.960 stuck in our ways and and Metal has really dug 0:15:10.000 --> 0:15:12.760 their heels in on on this. We're not gonna move 0:15:12.760 --> 0:15:14.240 along with the rest of the world. We kind of 0:15:14.280 --> 0:15:16.800 like it this way. Your merch table, since you talked 0:15:16.800 --> 0:15:18.800 about the label, do you sell c ds? Do you 0:15:18.840 --> 0:15:22.720 sell vinyl? Uh? No? No, So you've completely moved on. Yeah, 0:15:22.720 --> 0:15:25.040 we moved on a long time ago. Yeah. Okay, So 0:15:25.480 --> 0:15:31.200 are there enough Avenge Sevenfold fans to carry you without 0:15:31.640 --> 0:15:34.120 any of the perks that you had before the t 0:15:34.400 --> 0:15:37.000 r l's, the radio, et cetera. Because it's hard to 0:15:37.040 --> 0:15:39.560 reach people, it's hard to make new fans. What's your 0:15:39.640 --> 0:15:43.760 viewpoint on that, well, to me, you let the hardcore 0:15:43.800 --> 0:15:46.920 fans evangelize you by giving them access and ownership to 0:15:46.960 --> 0:15:49.000 what you're building. And we're gonna get into that a 0:15:49.040 --> 0:15:52.960 little bit um and all we have seen and if 0:15:53.000 --> 0:15:54.760 you look at our trajectory, you know, we had shows 0:15:54.760 --> 0:15:56.280 in June that were coming up, but we cancel them 0:15:56.280 --> 0:15:59.280 to finish this record. The money has gotten bigger, the 0:15:59.280 --> 0:16:01.560 slots have gotten bigger, and we can always go tour 0:16:01.600 --> 0:16:03.720 in these places. Right, We're gonna headline help us this year, 0:16:03.880 --> 0:16:06.360 will probably headline download for the third time. You know, 0:16:06.400 --> 0:16:08.400 in a couple of years when this records out. The 0:16:08.480 --> 0:16:11.760 Danny Wimmer festivals, we're gonna be headlining those, right. The 0:16:11.800 --> 0:16:14.880 shows are bigger the But but what has to happen 0:16:15.000 --> 0:16:19.000 is you have to get those one thousand fans, those 0:16:19.080 --> 0:16:22.120 five thousand fans, and you make them owners, and you 0:16:22.160 --> 0:16:25.640 make them evangelize this band, and you service them to 0:16:25.720 --> 0:16:28.240 a point to where everybody else that's seeing what's happening 0:16:28.480 --> 0:16:31.440 wants to be involved. And we don't have the drivers 0:16:31.440 --> 0:16:33.200 we used to have, but we do have a great 0:16:33.240 --> 0:16:35.360 catalog and we're gonna continue to put out new music 0:16:35.400 --> 0:16:37.400 and we're gonna innovate on how we put that music 0:16:37.400 --> 0:16:39.800 out and what it means to own a part of 0:16:39.800 --> 0:16:42.240 Events sevenfold, and what it means to own a part 0:16:42.240 --> 0:16:44.640 of our I P. And these are things that we're 0:16:44.640 --> 0:16:46.960 experimenting with and that we're extremely excited about. And we're 0:16:46.960 --> 0:16:49.520 also cutting out middlemen. Right. We own our own merchandise, 0:16:49.560 --> 0:16:52.360 we have our own warehouse, we're building our own studio. UM, 0:16:52.480 --> 0:16:54.960 we're doing everything to where we own everything from now on. 0:16:55.080 --> 0:16:57.040 And you know, our last two records will come back 0:16:57.040 --> 0:16:59.640 to us in six years. UM. A big reason why 0:16:59.640 --> 0:17:03.240 we were make in the play to buy our masters. UM. 0:17:03.360 --> 0:17:06.200 We do believe because of rock music we have this. 0:17:06.560 --> 0:17:10.040 It's like kind of this bedrock of fans that are lifers. 0:17:10.359 --> 0:17:12.040 The reason you go to an Iron Maiden show without 0:17:12.040 --> 0:17:15.000 all the drivers is, you know, it's very much because 0:17:15.080 --> 0:17:16.920 you see the grandpa there, the dad there, and you 0:17:16.960 --> 0:17:19.080 see the kid with the Iron Maiden shirt on. We're 0:17:19.080 --> 0:17:21.439 seeing that with our fans. We're seeing the people that 0:17:21.480 --> 0:17:23.240 grew up with us, that got the tattoos, and now 0:17:23.240 --> 0:17:26.160 they're in their forties and they're late thirties, and we're 0:17:26.160 --> 0:17:28.280 seeing the call of duty audience. Because we were very 0:17:28.320 --> 0:17:30.760 deeply embedded in the video game seen a couple of 0:17:30.800 --> 0:17:33.239 years ago, and the nineteen year old, and then we're 0:17:33.240 --> 0:17:35.520 seeing them all having kids. We see it on Instagram, 0:17:35.520 --> 0:17:37.320 we see it on Twitter, and they've got the Avenge 0:17:37.359 --> 0:17:40.840 seven Fold onesies. These are people that we need to 0:17:40.920 --> 0:17:43.760 empower to build the band and to build the legacy 0:17:43.800 --> 0:17:46.639 because we don't have t r L. Right, Okay, so 0:17:46.760 --> 0:17:49.400 let's assume you have these five thousand or whatever number 0:17:49.480 --> 0:17:53.240 we want to use. Does that inhibit you artistically because 0:17:53.240 --> 0:17:57.400 traditionally fans just want to repeat of what you've already done. 0:17:57.440 --> 0:17:59.800 Oh hell no, our fans know at this point like 0:18:00.040 --> 0:18:02.080 you have throwing our fans. I mean, if anyone that 0:18:02.119 --> 0:18:05.840 listens to this, that knows the drama of every record 0:18:05.880 --> 0:18:08.439 that Avenge of Fold puts out, it's like the world's 0:18:08.560 --> 0:18:10.760 been put on fire right from Waking the Fall And 0:18:10.760 --> 0:18:14.000 we had done records on a on an independent label, 0:18:14.040 --> 0:18:16.119 and when we went to our first major label, we 0:18:16.119 --> 0:18:18.080 put out a record called City of Evil, which had 0:18:18.080 --> 0:18:21.080 no screaming and it was almost like European power metal 0:18:21.200 --> 0:18:25.720 with an American vibe on steroids. And that record, everybody 0:18:25.720 --> 0:18:28.439 that listened to Waking the fallen was like, this is trash, 0:18:28.600 --> 0:18:31.359 this is horrible. That ended up going on TRL and 0:18:31.400 --> 0:18:33.680 having that kickstart, and it created a whole new audience. 0:18:34.000 --> 0:18:36.119 When we put out the next record, it was another 0:18:36.160 --> 0:18:40.160 completely different entitil on its own, and what we realized 0:18:40.200 --> 0:18:42.240 then was that we are going to continue to put 0:18:42.280 --> 0:18:45.480 out pieces of art that represent It's almost like a 0:18:45.520 --> 0:18:47.960 time capsule of what we represent, what we want to 0:18:48.000 --> 0:18:50.120 do at that time, and every record has to find 0:18:50.119 --> 0:18:52.879 its own audience. But what happens after a while is 0:18:53.280 --> 0:18:56.640 those people start galvanizing around the fact that they don't 0:18:56.640 --> 0:18:58.960 know what to expect, and so now you're starting to 0:18:58.960 --> 0:19:01.040 see people that go, I don't care what they put out. 0:19:01.040 --> 0:19:03.200 It could be a hip hop record. I trust even 0:19:03.240 --> 0:19:05.080 seven Fold to put out something cool because I like 0:19:05.200 --> 0:19:07.640 all these different styles. Now we have people fall off 0:19:07.640 --> 0:19:10.119 on every record, and we gain people on every record, right, 0:19:10.119 --> 0:19:12.760 and so we're not worried about that. In fact, we 0:19:12.760 --> 0:19:15.040 wouldn't even make music. You know, one thing that always 0:19:15.080 --> 0:19:17.919 bugs me about the music industry is make the right record. 0:19:18.000 --> 0:19:20.320 Make the right record to me, You make the record 0:19:20.320 --> 0:19:21.719 that you want to make, and you're an artist. If 0:19:21.720 --> 0:19:23.720 you're not an artist, then don't do this. They go, 0:19:23.720 --> 0:19:26.080 go get a job, like I really want to make 0:19:26.400 --> 0:19:28.119 art that I'm sitting there proud of, and I go, 0:19:28.240 --> 0:19:30.359 this represents me right now, this is what I'm into 0:19:30.400 --> 0:19:33.120 in two thousand twenty two. And I think as soon 0:19:33.160 --> 0:19:34.760 as you get away from that and you start playing 0:19:34.760 --> 0:19:37.280 the game and you're trying to figure out what fan X, 0:19:37.400 --> 0:19:39.320 Y and Z wants and you're trying to write for them, 0:19:39.320 --> 0:19:42.240 and that has never worked in the history of music. 0:19:42.640 --> 0:19:44.760 I'm sorry, you know, I've I listened to a lot 0:19:44.800 --> 0:19:47.399 of music, and when bands repeat themselves, it's instantly this 0:19:47.520 --> 0:19:50.280 like my ears go up and like, oh they're trying 0:19:50.320 --> 0:19:52.639 to do that, and that's always a bum out to me. 0:19:52.800 --> 0:19:54.760 And uh, well, we will never do that. We want 0:19:54.760 --> 0:19:57.520 to challenge our audience. We don't believe our audience knows 0:19:57.560 --> 0:20:00.560 what they want. It's that's that famous Steve Job quote. Right, 0:20:00.560 --> 0:20:02.240 of course, I don't think they know what they want. 0:20:02.520 --> 0:20:03.800 You have to give it to them and they have 0:20:03.880 --> 0:20:06.240 to figure out while they're sitting there with their headphones on. 0:20:06.280 --> 0:20:08.320 I want them to look the first time their friends 0:20:08.359 --> 0:20:11.520 gone to hear that, and they go, what the f right? 0:20:11.600 --> 0:20:13.800 And then I want them to go, Okay, I get this, 0:20:13.800 --> 0:20:16.239 this is rad, this is different, and so that's our 0:20:16.280 --> 0:20:18.200 our mentality at all times. If we don't get a reaction, 0:20:18.240 --> 0:20:28.080 we're actually kind of sad. Okay, the next number of 0:20:28.200 --> 0:20:33.960 hardcore Avenge sevenfold fians, what do you think their attraction 0:20:34.000 --> 0:20:37.520 to the band is? Why are they bonded so tight? 0:20:37.560 --> 0:20:40.320 You talked about you know you're surprising them, but why 0:20:40.320 --> 0:20:43.280 are they so dedicated to Avenge seven four. I think 0:20:43.280 --> 0:20:45.400 we came up in a time in a scene where 0:20:45.400 --> 0:20:49.480 it kind of was the you know, the anti new metal. 0:20:49.680 --> 0:20:51.280 I think we were the first band that brought these 0:20:51.280 --> 0:20:53.760 guitar solos back onto the radio. I think a bunch 0:20:53.760 --> 0:20:57.680 of people identify like most bands with their with they're 0:20:57.760 --> 0:21:00.280 with growing up, you know, the nostalgia factor, and think 0:21:00.320 --> 0:21:02.480 we were breaking a lot of rules back then. And 0:21:02.520 --> 0:21:05.320 I think we were breaking rules musically. And I think 0:21:05.320 --> 0:21:08.080 when you dig deep into it, people started saying, Okay, 0:21:08.119 --> 0:21:10.879 they're they're flashy, they talk a lot of crap and 0:21:10.920 --> 0:21:13.880 interviews they're kind of over the top. The press loves 0:21:13.920 --> 0:21:15.080 to go with it. But at the end of the day, 0:21:15.080 --> 0:21:16.560 you could break our songs apart, and we know what 0:21:16.560 --> 0:21:18.320 we're doing. Like I think you can look at the 0:21:18.400 --> 0:21:20.320 music theory and you can look at that. We're a 0:21:20.400 --> 0:21:24.080 serious band underneath the layers of the entertainment on top 0:21:24.119 --> 0:21:25.680 of it, you know, and a lot of that's gone 0:21:25.680 --> 0:21:27.800 away because you know, when you're twenty years old and 0:21:27.800 --> 0:21:30.000 you get thrown into a van and you're there's no 0:21:30.040 --> 0:21:31.720 one to tell you what to do, and you know, 0:21:31.800 --> 0:21:33.720 Kevin Lyman throws you on the warp tour and you're 0:21:34.119 --> 0:21:36.000 and you're playing for you know, fifty bucks a day, 0:21:36.000 --> 0:21:38.119 and you and you're just selling your own merchants. It 0:21:38.160 --> 0:21:40.480 becomes a wild time, especially straight out of high school. 0:21:40.520 --> 0:21:42.520 You I mean literally, you're given the keys to the kingdom, 0:21:42.560 --> 0:21:44.880 you know, your your little van. It's kind of like, 0:21:45.440 --> 0:21:48.360 you know, uh, it's like who let these guys out 0:21:48.359 --> 0:21:50.479 of the cage? You know? Um. And as we've as 0:21:50.520 --> 0:21:51.840 we've grown up, I think we've grown up with a 0:21:51.880 --> 0:21:53.600 lot of people that have gone through those things like 0:21:53.640 --> 0:21:56.440 any generation would. And I think we've continued to put 0:21:56.440 --> 0:21:59.000 out compelling music. And I think we've done that by 0:21:59.080 --> 0:22:01.200 challenging the audience. I don't think you do that by 0:22:01.200 --> 0:22:04.560 repeating yourself. Okay, let's move into the n f T 0:22:04.720 --> 0:22:08.119 and the new paradigm you're establishing with revenge seven fold. 0:22:08.359 --> 0:22:11.239 But let's really start at the ground level. Were you 0:22:11.320 --> 0:22:14.760 always a techie? Were you into computers when A O. 0:22:14.960 --> 0:22:17.879 L Went nuclear and ninety five or six? Were you 0:22:17.920 --> 0:22:20.840 into that? No? I was fourteen at the time, so no, 0:22:20.960 --> 0:22:22.879 I wasn't. But um, one thing I have been, and 0:22:22.920 --> 0:22:26.120 I always give this example, UM, I was very into 0:22:26.200 --> 0:22:29.399 video games when um, you know, on the PC and 0:22:29.640 --> 0:22:33.280 on the Nintendo, from the very early beginning of that, 0:22:33.320 --> 0:22:35.840 the earliest that I could possibly be involved. And I 0:22:35.880 --> 0:22:40.760 remember my parents and my grandparents being very much um 0:22:40.920 --> 0:22:42.800 thinking it was a time stuck and that it would 0:22:43.480 --> 0:22:45.920 ultimately just be a bunch of losers that play these 0:22:45.920 --> 0:22:48.800 things and there'd be no career, there no sort of 0:22:48.840 --> 0:22:51.439 benefit from this sort of thing. The one thing I 0:22:51.760 --> 0:22:54.160 learned from it, and looking back on the culture now 0:22:54.200 --> 0:22:57.080 is that the culture drives innovation and it drives what 0:22:57.200 --> 0:23:00.640 is acceptable in society. Right, So what I mean by 0:23:00.640 --> 0:23:04.600 that is now we have multimillion dollar Twitch streamers, we 0:23:04.680 --> 0:23:08.639 have Fortnite champions, and we have kids growing up that 0:23:08.720 --> 0:23:14.360 want to be YouTubers, TikTokers, and streamers over basically anything else, 0:23:14.400 --> 0:23:17.280 my kids included. And so what I learned from that 0:23:17.320 --> 0:23:19.719 is you follow the culture. You follow the kids because 0:23:20.200 --> 0:23:22.439 they are trying to fit into my world. They're going 0:23:22.480 --> 0:23:25.480 to create their own world, which will be society when 0:23:25.760 --> 0:23:28.520 they're my age. And the same way that my friends 0:23:28.520 --> 0:23:30.720 at forty years old still play video games every night 0:23:30.720 --> 0:23:33.160 and they're still talking. They have families, but they're still 0:23:33.200 --> 0:23:36.080 logging into you know, World of Warcraft, or they're playing 0:23:36.119 --> 0:23:38.760 pub g or Call of Duty. And this audience has 0:23:38.800 --> 0:23:40.440 grown up with video games and then and they never 0:23:40.480 --> 0:23:44.679 lost it. This new blockchain thing and the age of 0:23:44.680 --> 0:23:48.120 the Internet will be adopted by this new generation as 0:23:48.119 --> 0:23:51.920 you see artists like Diplow or Blow or Steve Ioki 0:23:52.080 --> 0:23:54.160 or the Marshmallows of the world as they start dipping 0:23:54.160 --> 0:23:57.359 their toe into blockchain. And the reason my kids know 0:23:57.400 --> 0:23:58.639 what n f T s are and they know what 0:23:59.240 --> 0:24:02.520 you know, um digital goods are is because they're hearing 0:24:02.520 --> 0:24:05.080 about these people talk about it on there, you know, 0:24:05.080 --> 0:24:08.119 their their social media. Now, what Events seven Bold is 0:24:08.200 --> 0:24:11.479 doing is something much more ethical, and I think, whoa, whoa, whoa. 0:24:11.480 --> 0:24:13.320 I want to get a lot of information before we 0:24:13.359 --> 0:24:15.879 get exactly what events. Yeah, I wasn't gonna say what 0:24:15.880 --> 0:24:17.720 we're gonna do. I'm just gonna say we're a different 0:24:17.720 --> 0:24:20.560 thing than all that, but we'll stop there. Okay, So 0:24:21.000 --> 0:24:24.960 at what point did you become invested intrigued by all 0:24:25.000 --> 0:24:30.320 the technological changes? So I bought bitcoin in two thousand sixteen. No, no, no, 0:24:30.440 --> 0:24:32.800 before that, I would say video games is all it was. 0:24:32.880 --> 0:24:35.000 I was never a techie guy. Like. Okay, so the 0:24:35.040 --> 0:24:38.840 turn of the century when everybody gets a high speed connection, Sure, 0:24:38.880 --> 0:24:42.760 are you downloading on Napster? Are you talking? Oh yea yeah, 0:24:42.800 --> 0:24:45.080 yeah yeah. I didn't consider myself techy. It's funny because 0:24:45.080 --> 0:24:47.320 I considered myself just a normal kid. Right. So I 0:24:47.359 --> 0:24:49.960 had figured out, you know, a l chat rooms and 0:24:50.040 --> 0:24:52.119 you go in there and you ruffle feathers and you 0:24:52.440 --> 0:24:54.760 act like a jerk online and everyone's running around and 0:24:54.760 --> 0:24:57.720 we think it's funny. And then it turns into you know, websites, 0:24:58.160 --> 0:25:00.280 going to these websites that didn't do much, but it 0:25:00.320 --> 0:25:02.280 was kind of like, Okay, there's a place to go. 0:25:02.680 --> 0:25:06.600 This kind of boring but cool. Um. And then you know, 0:25:06.720 --> 0:25:10.440 obviously when we were we went from like these little 0:25:10.440 --> 0:25:15.359 eight doubt tapes to like um taping like Testament record 0:25:15.480 --> 0:25:17.239 or the Dream Theater record and giving them to each other. 0:25:17.320 --> 0:25:20.520 Then CDs right, and so then you had burning of 0:25:20.560 --> 0:25:22.639 c d s, which was like this blew our minds 0:25:22.640 --> 0:25:24.560 that you could change the track right. It was like 0:25:25.040 --> 0:25:27.560 I can go to track four. That's crazy. And then 0:25:27.640 --> 0:25:29.199 you'd go to best Buy and you'd buy you know, 0:25:29.280 --> 0:25:31.560 the hundred and fifty stack, and then we just start 0:25:31.920 --> 0:25:34.680 we'd start, you know, like trading music that way. And 0:25:34.720 --> 0:25:36.880 then Napster came around, and then we started saying, well, 0:25:37.280 --> 0:25:39.560 now we got everything for free, and then you'd get 0:25:39.640 --> 0:25:42.200 viruses on your Lime wire or whatever, and then you 0:25:42.200 --> 0:25:44.840 you get a whole new computer because you're totally screwed. 0:25:44.840 --> 0:25:47.240 And I remember that was the time of party poker, right, 0:25:47.320 --> 0:25:50.520 like start gambling online under age. So I guess that 0:25:50.640 --> 0:25:53.159 was kind of techy, but at the same time I 0:25:53.200 --> 0:25:57.119 knew my way around it. But I wasn't like a 0:25:57.160 --> 0:25:59.840 techy guy. I just kind of it was simple enough. 0:26:00.280 --> 0:26:02.600 Web one and Web two had made it simple enough 0:26:02.640 --> 0:26:04.560 for people like me and everybody at my school and 0:26:04.560 --> 0:26:08.639 all my friends to use these sort of protocols and 0:26:08.680 --> 0:26:11.119 these these devices and and make it really cool for 0:26:11.200 --> 0:26:15.600 us to gamble, listen to music, and trade. I guess, okay, 0:26:15.640 --> 0:26:17.960 Web two point oh, which at this point in time 0:26:18.080 --> 0:26:22.080 is really seen as social media. To what degree have 0:26:22.359 --> 0:26:25.679 you and Avenge Sevenfold taken advantage of that? You know, 0:26:25.760 --> 0:26:29.199 we probably haven't. And we have a Facebook page, you know, 0:26:29.240 --> 0:26:32.920 we have of MySpace page. Um, we have an Instagram page, 0:26:32.920 --> 0:26:35.240 and we have a Twitter and what goes on in 0:26:35.280 --> 0:26:38.199 there isn't a lot and we don't really keep up 0:26:38.240 --> 0:26:41.280 on it. Because we have this, we had this feeling 0:26:41.320 --> 0:26:44.720 of like this is super cheesy, Like we don't want 0:26:44.720 --> 0:26:46.399 to put ourselves out there in a lot of ways, 0:26:46.440 --> 0:26:49.280 like with the if you just put tour dates, like 0:26:49.359 --> 0:26:51.720 let's put it this way, if your machine gun, Kelly 0:26:51.800 --> 0:26:54.880 and you're all over in your and he's a good friend, right, 0:26:54.920 --> 0:26:57.680 so I'm not This isn't dissing him his life. He's 0:26:57.720 --> 0:27:00.199 got it all over social media. Everything he does, right, 0:27:00.240 --> 0:27:02.840 he's writing songs, he's doing this, he's doing that. That 0:27:02.880 --> 0:27:04.959 doesn't work for Evenge seven fold. We look at ourselves 0:27:05.040 --> 0:27:07.639 more of like when we were growing up, we loved 0:27:08.200 --> 0:27:10.440 Mr Bungle and Faith No More and Tool and these 0:27:10.480 --> 0:27:12.920 bands that were very mysterious to us, and to put 0:27:12.920 --> 0:27:15.400 everything on social media didn't really work for us. And 0:27:15.800 --> 0:27:17.520 I remember Warner would always have a problem with it. 0:27:17.520 --> 0:27:19.520 They're like, you know, Gerard Way is doing this thing 0:27:19.600 --> 0:27:21.679 and you should do it too, And every morning like 0:27:21.880 --> 0:27:24.080 have them sit in the sessions and write the songs 0:27:24.080 --> 0:27:26.159 with you and like take comments, and we're just like, 0:27:26.760 --> 0:27:29.320 that's not for us, right. It just felt uncomfortable. But 0:27:29.359 --> 0:27:33.840 Warner Brothers somehow got twenty million people to sign up 0:27:33.960 --> 0:27:36.360 to Avenge seven Folds Facebook. At one point. I think 0:27:36.359 --> 0:27:38.360 that thing is dwindled to sixteen million because we don't 0:27:38.359 --> 0:27:42.520 do anything with it um. But when they started charging 0:27:42.640 --> 0:27:45.120 us tens of thousands of dollars to reach our own 0:27:45.160 --> 0:27:49.080 fans is when we started being very suspicious of these things. 0:27:49.160 --> 0:27:52.080 Right now, it's like we've brought you all these people, 0:27:52.280 --> 0:27:55.280 they're filling out your ecosystem. These are our fans, and 0:27:55.320 --> 0:27:57.200 now they go no, no no, no, no no, you don't 0:27:57.200 --> 0:27:59.080 actually get to talk to them unless you pay pay 0:27:59.119 --> 0:28:01.680 the piper um. So then we started getting really really 0:28:01.720 --> 0:28:04.760 suspicious of it, so to not go on anything else. 0:28:05.320 --> 0:28:08.280 That's our relationship with Web two. It's very much this 0:28:08.600 --> 0:28:12.280 skeptical not really doing much on it, and we don't 0:28:12.320 --> 0:28:14.200 like putting our lives and what we ate for breakfast 0:28:14.440 --> 0:28:16.440 on there, so we don't do well on it. Okay, 0:28:16.720 --> 0:28:20.800 that's your choice, people might say on the opposite side, 0:28:21.240 --> 0:28:25.800 then in today's tsunami of information, unless you're in touch 0:28:25.880 --> 0:28:29.400 with your audience on a regular basis, they move on 0:28:29.440 --> 0:28:32.159 to something else. What would be your response to that? 0:28:32.440 --> 0:28:34.480 My response to that would be like when System of 0:28:34.520 --> 0:28:36.679 a Down puts out a record, or Faith No More 0:28:36.720 --> 0:28:38.920 puts out a record, we all go get it. Like 0:28:39.000 --> 0:28:40.800 I know that if Avenge of Them will puts out 0:28:40.800 --> 0:28:43.360 of record, when we put out a record, people can 0:28:43.400 --> 0:28:45.520 be as distant as they want. When you're in the 0:28:45.600 --> 0:28:47.840 rock community. As soon as that calling card comes, as 0:28:47.880 --> 0:28:50.680 soon as you see that thing on Apple Services or 0:28:51.000 --> 0:28:54.400 Spotify or we put out some sort of information, I 0:28:54.440 --> 0:28:56.480 believe they will all come back. I don't believe you 0:28:56.520 --> 0:28:58.840 have to be all over social media doing a lot. 0:28:58.920 --> 0:29:00.880 I think for some people do. But I think a 0:29:00.960 --> 0:29:03.720 lot of other genres are a lot more flimsy than 0:29:03.760 --> 0:29:06.640 the rock genre than the metal genre. And and it's 0:29:06.640 --> 0:29:08.680 so funny because these are like two different points, Like 0:29:09.080 --> 0:29:12.080 the metal genre has an innovation problem, but they don't 0:29:12.120 --> 0:29:15.760 have a community problem. Like there's people that love heavy 0:29:15.760 --> 0:29:17.840 metal and they're gonna find out when these bands are 0:29:17.840 --> 0:29:20.400 doing these things now branching outside of that, maybe we 0:29:20.520 --> 0:29:22.640 keep more of the TRL audience. If we're all over 0:29:22.680 --> 0:29:25.320 social media. Do we want that audience? Is it healthy 0:29:25.360 --> 0:29:27.800 for us? I mean maybe if all your metrics are 0:29:27.800 --> 0:29:30.880 as selling records, But we're trying to go headline health 0:29:30.920 --> 0:29:33.600 fest and headline download festival and trying to go do 0:29:33.720 --> 0:29:36.840 all Danny's festivals and go do these things with a 0:29:36.920 --> 0:29:40.680 more authentic audience. And I say some of these words, 0:29:40.680 --> 0:29:42.080 and I know this will come back, you know, like, oh, 0:29:42.120 --> 0:29:44.560 you know, think authentic as these other artists, But I 0:29:44.600 --> 0:29:47.240 think of these other genres as what have you what 0:29:47.280 --> 0:29:49.120 have you done for me lately? I don't think metals 0:29:49.200 --> 0:29:52.040 that that much of that sort of genre. So I 0:29:52.080 --> 0:29:54.440 think that works to our advantage. Again, but I don't 0:29:54.480 --> 0:29:56.720 want to do something that makes me uncomfortable. I don't 0:29:56.760 --> 0:29:59.640 do this because I have this need to be a 0:29:59.720 --> 0:30:02.040 rock star. I do this because I love music and 0:30:02.080 --> 0:30:03.280 I want to put it out there. And at the 0:30:03.320 --> 0:30:05.080 end of the day, if I think, you know, I 0:30:05.120 --> 0:30:07.000 can sell more records because I show you what I 0:30:07.040 --> 0:30:10.360 had for breakfast, or show you show me in the studio, 0:30:10.880 --> 0:30:12.880 then I want out I don't want anything to do 0:30:12.960 --> 0:30:14.760 with it. So at some point you have to do 0:30:14.800 --> 0:30:16.720 it on your own terms and and say, are you 0:30:16.720 --> 0:30:18.760 really an artist that wants to put these things out 0:30:18.800 --> 0:30:20.920 for a real reason or are you an artist that 0:30:20.960 --> 0:30:23.840 simply wants to get you know, a bunch of records 0:30:23.880 --> 0:30:26.360 sold and maybe sell a lot of tickets. I just 0:30:26.600 --> 0:30:28.000 I think there's a fine line there that you have 0:30:28.040 --> 0:30:31.520 to walk. Okay, so you started talking about bitcoin. Continue there. 0:30:31.880 --> 0:30:35.040 So in two thousands sixteen, I learned about this internet money, 0:30:35.080 --> 0:30:37.560 which I knew people that were playing video games. Um, 0:30:37.600 --> 0:30:39.840 we were doing a thing called game battles, which was 0:30:39.960 --> 0:30:42.520 competitive gaming online. So again it goes back to gaming. 0:30:42.960 --> 0:30:44.400 And at the time, you know, so if I do 0:30:44.440 --> 0:30:49.640 the math, you know, in my early thirties, at that point, um, 0:30:49.680 --> 0:30:51.640 and it made sense to me. I didn't read the 0:30:51.640 --> 0:30:53.840 white paper. I didn't know Satoshi was doing, but the 0:30:53.880 --> 0:30:56.600 idea of internet money and the idea that people were 0:30:56.600 --> 0:31:00.400 trading this and betting and gambling online, it may sense 0:31:00.480 --> 0:31:04.560 that this thing was something. Um. Then I heard about ethereum, 0:31:04.640 --> 0:31:07.480 and I heard about smart contracts, and I started reading 0:31:07.520 --> 0:31:10.440 the white papers and okay, wait, wait, everybody may not 0:31:10.600 --> 0:31:13.040 know everything you talk about I think you know Bitcoin, 0:31:13.080 --> 0:31:17.080 I think they know. Etherium explained smart contracts. So smart 0:31:17.080 --> 0:31:19.720 contracts were basically, and to keep this as high level 0:31:19.760 --> 0:31:23.400 as possible, they are basically taking the Bitcoin problem of 0:31:23.960 --> 0:31:28.480 permissionless currency, which you know, it gets authenticated by nodes 0:31:28.560 --> 0:31:30.720 across the world, which is why you don't have to 0:31:30.760 --> 0:31:34.040 have a human involved. These computers are authenticating that Matt 0:31:34.120 --> 0:31:36.840 paid Bob and there's no human involved, and as soon 0:31:36.880 --> 0:31:40.440 as both sides agree, then it goes through. Now what 0:31:40.520 --> 0:31:42.920 Ethereum did is they added on top of that and said, well, 0:31:43.160 --> 0:31:45.880 you can put anything into a smart contract. It's lines 0:31:45.880 --> 0:31:49.280 of code, it's called metadata, and these contracts are going 0:31:49.320 --> 0:31:51.840 to live on the blockchain and as soon as both 0:31:51.920 --> 0:31:55.960 contracts have fulfilled their promise, then and a transaction will 0:31:56.000 --> 0:31:58.680 take place. It could be a transaction in real life, 0:31:58.680 --> 0:32:00.520 it could be a financial transact, chin it could be 0:32:00.520 --> 0:32:02.320 a piece of art, it could be a piece of music, 0:32:02.600 --> 0:32:04.360 it could be whatever it wants. But these things will 0:32:04.400 --> 0:32:07.680 live on the blockchain, authenticated by nodes around the world. 0:32:07.840 --> 0:32:11.000 To the average person, you can own bitcoin. What's the 0:32:11.080 --> 0:32:15.920 difference between owning and what exactly is a smart contract? 0:32:16.080 --> 0:32:20.960 So two different things some owning. Bitcoin is a currency 0:32:21.080 --> 0:32:26.440 that is authenticated by computers around the world. That there's 0:32:26.480 --> 0:32:28.120 only twenty one million of them. Now they all haven't 0:32:28.120 --> 0:32:30.000 been mined, and these are all gonna be weird. These 0:32:30.440 --> 0:32:32.880 this whole conversation might be rabbit holes, and I'll try 0:32:32.920 --> 0:32:34.520 to keep out of it. No no, no, no, no, 0:32:34.520 --> 0:32:36.600 no no no, don't don't stay out of the rabbit 0:32:36.600 --> 0:32:39.520 holes because they're relevant. I just don't want to go 0:32:39.600 --> 0:32:42.760 too far ahead, So let's just leave it at. Bitcoin 0:32:42.960 --> 0:32:48.240 is a digital currency that lives in a decentralized fashion 0:32:48.280 --> 0:32:49.720 because of the way that it's set up, and it 0:32:49.760 --> 0:32:53.920 solves the problem of banks, uh, third party credit cards, 0:32:54.600 --> 0:32:56.520 anybody that can get in the way of and shut 0:32:56.560 --> 0:33:00.320 down these lines of communication, these lines of finance. So 0:33:00.360 --> 0:33:03.760 that's what bitcoin solved. Um for better or for worse, right, 0:33:03.760 --> 0:33:06.760 we can get into that um ethereum win a step further, 0:33:06.920 --> 0:33:10.680 and the metadata that's involved in these smart contracts, it 0:33:10.760 --> 0:33:13.920 can provide anything, not just a currency. Now there is 0:33:13.960 --> 0:33:17.200 a currency with ethereum, it's called and And as you 0:33:17.240 --> 0:33:20.080 move things across ethereum the blockchain, you have to use 0:33:20.080 --> 0:33:22.960 athereum as gas, which is kind of powers let think 0:33:22.960 --> 0:33:24.400 of it as your vehicle, and you have to use 0:33:24.440 --> 0:33:29.000 these transactions to move pieces of metadata across the blockchain. 0:33:29.720 --> 0:33:33.120 So again, it's all decentralized. In the beginning, of course 0:33:33.120 --> 0:33:35.080 it isn't. It's an idea. And then as things go 0:33:35.400 --> 0:33:39.360 deeper and deeper, the owners of Ethereum start owning the 0:33:39.520 --> 0:33:42.120 protocol based on how many coins you have based on 0:33:42.480 --> 0:33:45.560 these nodes across the world, which probably doesn't isn't relevant 0:33:45.560 --> 0:33:48.080 to this conversation, but it is decentralized in that way, 0:33:48.360 --> 0:33:53.160 so nobody can so to give a perfect example, the Ukraine. 0:33:53.160 --> 0:33:55.640 Do now, if you're gonna send money on Athereum or Bitcoin, 0:33:55.920 --> 0:33:59.600 there's no government, no visa card, no Spotify, no US 0:33:59.640 --> 0:34:02.640 government that can stop those transactions from going through. They 0:34:02.640 --> 0:34:08.200 are decentralized. So you would say bitcoin is a pure currency. 0:34:08.239 --> 0:34:12.520 But Ethereum allowed these smart contracts which allowed the growth 0:34:12.520 --> 0:34:14.319 of n f T s and other things. Would you 0:34:14.360 --> 0:34:16.800 agree with that? So any of these contracts are gonna 0:34:16.840 --> 0:34:19.719 be labeled as n f T s, right, So they're 0:34:19.719 --> 0:34:21.960 just pieces of data. So when we say n f 0:34:22.000 --> 0:34:24.160 T on this podcast, a bunch of people are gonna go, oh, 0:34:24.200 --> 0:34:27.759 a board eight cost five screw that, right, But an 0:34:27.840 --> 0:34:29.759 n f T could also be the d to your house, 0:34:29.920 --> 0:34:33.520 your bus ticket, it could be a fractionalized version or 0:34:33.560 --> 0:34:36.200 a fractionalized loan that you've taken out. It could be 0:34:36.239 --> 0:34:38.880 a fractionalized home in real life that you've bought, that 0:34:38.920 --> 0:34:41.160 you are in a dow with people and you have 0:34:41.239 --> 0:34:43.640 part ownership of. Those are all n f t s. 0:34:43.719 --> 0:34:46.319 They're non fungible tokens, but they really are just meta 0:34:46.360 --> 0:34:49.160 data on the blockchain. So n f t s get 0:34:49.160 --> 0:34:53.399 this bad name because people instantly attribute it to, Oh, 0:34:53.440 --> 0:34:55.640 this artist is putting a piece of artwork or a 0:34:55.680 --> 0:34:57.360 piece a song on the Internet and they want me 0:34:57.400 --> 0:34:59.399 to own it. I'm not an art collector. I don't 0:34:59.400 --> 0:35:02.000 care about that. I'm gonna download it for free. That 0:35:02.239 --> 0:35:04.600 n f t s are stupid, right, Um, But it 0:35:04.600 --> 0:35:06.400 gets much deeper than that of what you can do 0:35:06.480 --> 0:35:09.160 with these things. Um. So n f T s, let's 0:35:09.239 --> 0:35:12.560 let's just for the listeners. We're just gonna say it's 0:35:12.719 --> 0:35:16.680 metadata on a blockchain, not necessarily ethereum, but there are 0:35:16.680 --> 0:35:19.640 many blockchains. Let's go back to your personal experience. So 0:35:19.680 --> 0:35:25.200 in sixteen you buy how much bitcoin a lot um? Yeah, 0:35:25.239 --> 0:35:29.360 I bought um about twenty dollars at the time or 0:35:29.400 --> 0:35:31.480 at the bitcoin and at the time it costs two 0:35:31.920 --> 0:35:35.680 fifty dollars per bitcoin. Okay, needless to say, it's been 0:35:35.800 --> 0:35:39.600 very volatile. How have you emotionally handled that rod? It 0:35:39.719 --> 0:35:41.480 is hardened my soul. I've never sold any of it. 0:35:41.600 --> 0:35:44.080 So if you look at these peaks and valleys, you know, 0:35:44.120 --> 0:35:45.840 it's one of those things where I said, listen, I 0:35:45.840 --> 0:35:48.120 put twenty grand and I bought twenty grand of ethereum too, 0:35:48.120 --> 0:35:50.360 and that was thirteen dollars at the time. But the 0:35:50.400 --> 0:35:52.520 point is that in two thousand and eighteen we had 0:35:52.520 --> 0:35:54.840 many crashes, right we I think bitcoin got to twenty 0:35:54.840 --> 0:35:57.200 thousand coin and it went down to a thousand. You've 0:35:57.200 --> 0:36:00.200 got everybody in your circle. You go from genius too, 0:36:00.320 --> 0:36:02.719 dummy because I'm not selling it it right and so 0:36:02.800 --> 0:36:05.480 and then I just bought more because here's the here's 0:36:05.480 --> 0:36:09.239 the deal. The fundamentals never changed. All it was was 0:36:09.320 --> 0:36:11.680 growing pains of people not understanding, and it became a 0:36:11.680 --> 0:36:15.160 speculative tool. It becomes a circus. Right, You've got doch coin, 0:36:15.200 --> 0:36:16.880 You've got all these things going on, and people are 0:36:16.880 --> 0:36:19.000 just buying on top of each other and they're trying 0:36:19.000 --> 0:36:21.280 to be the last they not be the last man standing. 0:36:21.760 --> 0:36:23.880 And but if you actually look at the tech and 0:36:23.920 --> 0:36:26.520 what has been done there, there's no reason to sell. 0:36:26.600 --> 0:36:28.600 In fact, it was more reason to buy more because 0:36:29.080 --> 0:36:31.200 I haven't seen a time in human history where we've 0:36:31.239 --> 0:36:33.560 had a better technology than what we currently use and 0:36:33.560 --> 0:36:36.160 then we just threw it away. It doesn't exist. Electric 0:36:36.200 --> 0:36:38.880 cars took a while, but it's a better technology than 0:36:38.920 --> 0:36:43.640 what we're using. And the computer and many times, I 0:36:43.640 --> 0:36:45.280 mean I was young, but I see that the clippings. 0:36:45.280 --> 0:36:47.839 Now Internet was a fad, it's over. No, it's not. 0:36:47.920 --> 0:36:50.440 It's connecting everybody in a way that never happened before. 0:36:50.480 --> 0:36:52.320 Do we have our own problems with it? Yes, it 0:36:52.400 --> 0:36:54.919 came with a whole new stack of problems. But people 0:36:54.960 --> 0:36:59.640 aren't giving up the Internet, Bitcoin, ethereum, these all coins, 0:36:59.640 --> 0:37:02.240 some of them are gonna have very good use cases 0:37:02.680 --> 0:37:04.640 and they're going to be very important in our future. 0:37:04.880 --> 0:37:09.440 And as new um, as new companies and brands come online, 0:37:09.440 --> 0:37:13.279 and as new brands disrupt the old brands and come 0:37:13.719 --> 0:37:16.799 you know web three first, you're gonna start seeing all 0:37:16.840 --> 0:37:18.960 these plugs are much easier to plug in if you 0:37:19.000 --> 0:37:22.640 are already involved in this sort of smart contract digital world. 0:37:23.280 --> 0:37:26.479 There we go rabbit holes. Okay, so there are these 0:37:26.600 --> 0:37:32.320 varying coins you mentioned, you know, internet currency, and I 0:37:32.360 --> 0:37:35.080 was convinced when Marc Andreessen wrote something in the New 0:37:35.120 --> 0:37:39.439 York Times talking about, you know, leaving the banks out, 0:37:39.480 --> 0:37:44.480 that you can sell something in Africa because it's right 0:37:44.520 --> 0:37:47.600 there on the blockchain, whereas before intermediary said, well there's 0:37:47.640 --> 0:37:50.080 so much fraud, we don't want to get involved. Do 0:37:50.200 --> 0:37:56.880 you believe these coins, ethereum, bitcoin, they will exist or 0:37:57.000 --> 0:38:00.879 just something will exist? I know something will exist. I 0:38:00.920 --> 0:38:04.440 think I'm I'm very very positive that bitcoin will exist. 0:38:04.520 --> 0:38:07.440 Some of the smartest people, I mean, you've got the Jacks, 0:38:07.440 --> 0:38:10.520 you've got the the Elon's, they are very bitcoin maxie. 0:38:10.520 --> 0:38:12.600 And there's a reason for that. And that's a different conversation. 0:38:12.640 --> 0:38:15.760 There's there's reasons to stay proof of work, there's reasons 0:38:16.280 --> 0:38:20.120 of you know, and these are I find these crossroads here. 0:38:20.880 --> 0:38:24.040 Ethereum is moving to a more eco friendly way to 0:38:24.200 --> 0:38:27.399 mind the ethereum coin, which is proof of steak. This 0:38:27.480 --> 0:38:29.319 is big for the environment, it's big for a lot 0:38:29.360 --> 0:38:32.279 of different things, but it also there's a little bit 0:38:32.360 --> 0:38:35.480 less security with it, because it's the people that run 0:38:35.520 --> 0:38:38.400 the nodes have to own a certain amount of ethereum 0:38:38.440 --> 0:38:42.440 and and and when that happens, you start having lopsided nodes, 0:38:42.560 --> 0:38:45.000 or you start having people involved in some sort of 0:38:45.000 --> 0:38:47.440 way even though they're they're not actually doing the the 0:38:47.560 --> 0:38:50.600 approving themselves. It just gets a little bit hairrier, right. 0:38:50.640 --> 0:38:53.120 And there's definitely papers that people could read on this 0:38:53.160 --> 0:38:55.719 and why Bitcoin won't be doing that. They're staying proof 0:38:55.719 --> 0:38:58.279 of work there there there mo is to figure out 0:38:58.280 --> 0:39:00.399 better ways to use the energy that we have, go 0:39:00.680 --> 0:39:03.160 wind or solo or whatever they're gonna do. But they're 0:39:03.160 --> 0:39:07.160 staying purely permission less. Nobody can get involved in bitcoin. 0:39:07.360 --> 0:39:09.359 And so you have people like Jack and Elon who 0:39:09.360 --> 0:39:12.120 are bitcoin maxis, and they're trying to say, don't get 0:39:12.160 --> 0:39:14.040 involved in Web three. Web three is going to be 0:39:14.080 --> 0:39:17.239 owned by the FECs, right the all the vcs are 0:39:17.239 --> 0:39:19.279 gonna come in. They're gonna do the same thing they 0:39:19.320 --> 0:39:22.440 did to Web two, and it's gonna be all about bitcoin. 0:39:22.840 --> 0:39:26.520 These are different conversations that they have. They both have 0:39:26.560 --> 0:39:29.040 a lot of merit. But I do believe Bitcoin will 0:39:29.040 --> 0:39:31.720 be around. I believe that the theory will be around. 0:39:31.800 --> 0:39:36.200 It's so far ahead. Um. But my answer for will 0:39:36.239 --> 0:39:38.880 there be a digital currency is yes. But I'm not 0:39:38.920 --> 0:39:41.040 gonna put my you know, my name down for a 0:39:41.320 --> 0:39:51.600 because we all know how quick things change. For those 0:39:51.640 --> 0:39:55.480 who don't really know, explain Web three to them. So 0:39:55.560 --> 0:40:01.000 Web three is a permission less at call, it's a 0:40:01.040 --> 0:40:03.560 it's a supercomputer, it really is. It's computers that are 0:40:03.560 --> 0:40:07.640 authenticating notes. So where before on on Web two we 0:40:07.719 --> 0:40:10.400 had things like a piece of art. Let's take a 0:40:10.440 --> 0:40:12.600 board it for example. If if you had a board 0:40:12.600 --> 0:40:13.960 it which most people will know what a board it 0:40:14.120 --> 0:40:15.600 is at this point, is on the cover of everybody 0:40:15.600 --> 0:40:18.000 will just make it a little simpler, okay if they 0:40:18.120 --> 0:40:20.520 If you just had an item, you can have an 0:40:20.520 --> 0:40:26.960 item on the Internet before blockchain and you could right 0:40:27.000 --> 0:40:29.520 click save, you could pass it around the Internet could 0:40:29.520 --> 0:40:31.920 do whatever you want with it. And Web three you 0:40:31.920 --> 0:40:34.279 can do the same thing, except that there is one 0:40:34.440 --> 0:40:38.120 authenticated owner which lives on metadata in the blockchain. So, 0:40:38.800 --> 0:40:40.880 for instance, if you were to sell Welcome to the 0:40:40.960 --> 0:40:43.840 Jungle today, which probably wouldn't work, but there might be 0:40:43.880 --> 0:40:45.239 a buyer out there that says I want to own 0:40:45.280 --> 0:40:48.360 Welcome to the jungle. Now, through a piece of metadata, 0:40:48.400 --> 0:40:52.080 you could essentially put the i P rights, the publishing, 0:40:52.400 --> 0:40:56.200 the masters, the artwork, everything in it, and that would 0:40:56.200 --> 0:40:58.200 go for a crazy large price. Right. So the guy 0:40:58.239 --> 0:41:00.839 that gets it now could go and actionalize it off 0:41:00.880 --> 0:41:04.799 to other people. He could make merchandise, he could pull 0:41:04.840 --> 0:41:06.600 it off streaming services. You do whatever he wants. He 0:41:06.640 --> 0:41:09.520 owns all the rights, it's all in the metadata. Um. 0:41:09.640 --> 0:41:12.719 These things are basically think of them as digital contracts 0:41:13.120 --> 0:41:15.600 that you can do whatever you want with them. And 0:41:15.640 --> 0:41:19.520 the the creator of these contracts. So say event Someville 0:41:19.560 --> 0:41:21.560 does it, we kind of write the rules however we 0:41:21.560 --> 0:41:22.920 want to do it, and then it's done on the 0:41:22.920 --> 0:41:25.640 back end, on the on the blockchain. So it's kind 0:41:25.640 --> 0:41:28.480 of a hard thing to understand, I guess in that context. 0:41:28.520 --> 0:41:31.000 But you have all these collections right now of things 0:41:31.000 --> 0:41:32.560 like the board apes, which are a piece of art, 0:41:33.000 --> 0:41:36.160 and these this meta data allows you into a club. Right, 0:41:36.239 --> 0:41:40.359 So this board ape you have on your computer is 0:41:40.920 --> 0:41:43.040 a contract that you own the ape. You can do 0:41:43.080 --> 0:41:44.600 whatever you want with it. You have the i P 0:41:44.800 --> 0:41:47.400 rights to it. You can be invited to parties, they 0:41:47.400 --> 0:41:50.319 can air drop you their own digital coin, they can 0:41:50.560 --> 0:41:53.560 drop you serrums to make mutant apes. This whole world 0:41:53.560 --> 0:41:55.839 opens up up things that you cannot get if you've 0:41:56.200 --> 0:42:00.000 simply clicked right click and save, um and so again 0:42:00.040 --> 0:42:02.560 in so many different use cases. But that's one that's 0:42:02.640 --> 0:42:04.520 very simple that's happening right now that a lot of 0:42:04.520 --> 0:42:07.560 people are scoffing at. But the reality is, go right 0:42:07.560 --> 0:42:09.080 click slave one of those things and see if you 0:42:09.120 --> 0:42:10.320 get the air drops. See if you get to go 0:42:10.360 --> 0:42:12.000 to the party, See if you get to you know, 0:42:12.160 --> 0:42:15.160 have access to this group of people that have been authenticated, 0:42:15.200 --> 0:42:18.120 these these minds that have bought these things early. Um, 0:42:18.200 --> 0:42:21.600 these dows. They just created a dow where the owners 0:42:21.600 --> 0:42:24.160 of the board apes have governance and they have a 0:42:24.239 --> 0:42:26.560 vote over what happens in the future of the board apes. 0:42:26.680 --> 0:42:29.560 What kind of so anyways, yeah, rabbit hole. Okay, wait 0:42:29.600 --> 0:42:33.920 wait wait you spell dow. D O explain to my 0:42:34.000 --> 0:42:36.640 audience what a DO is. So a DOW is a 0:42:36.680 --> 0:42:41.919 decentralized autonomous organization. So autonomous doesn't really work because there 0:42:41.920 --> 0:42:44.200 has to be human at the beginning of these things, right, 0:42:44.239 --> 0:42:47.600 they start centralized and as time goes on, based on 0:42:47.600 --> 0:42:49.359 the amount of tickets or tokens that you give out. 0:42:49.840 --> 0:42:52.719 These tokens could represent governance or votes in how the 0:42:52.840 --> 0:42:56.000 company has run. So I'll give a small example. We 0:42:56.040 --> 0:42:58.479 all know what dot com is. So in the web 0:42:58.520 --> 0:43:01.439 three era, there's a thing called E n S. Right, 0:43:01.480 --> 0:43:04.600 So having your name, um, you would have to go 0:43:04.640 --> 0:43:06.640 through a company called E n S. So you pay 0:43:06.680 --> 0:43:10.000 a little money and they give you this this E 0:43:10.120 --> 0:43:11.200 and S that goes to the ind of your name. 0:43:11.239 --> 0:43:13.680 So I am shadows dot eath. I have a bunch 0:43:13.680 --> 0:43:15.960 of a like appetite for destruction dot eath. I've got 0:43:16.000 --> 0:43:17.880 all these things right that if the bands ever came 0:43:17.920 --> 0:43:20.120 and you gotta give it to them. But basically it's 0:43:20.120 --> 0:43:22.759 like the dot com boom. What they did was they said, well, 0:43:22.760 --> 0:43:25.319 based on and they never announced this until they announced it, 0:43:25.360 --> 0:43:28.719 which was cool. I had this thing for a year, right, 0:43:29.160 --> 0:43:31.560 So what they did was they basically took everybody that 0:43:31.600 --> 0:43:33.880 had these E N S names and they said, based 0:43:33.880 --> 0:43:37.160 on how long you've held these and based on the 0:43:37.239 --> 0:43:40.359 amount of time that you spent and the name that 0:43:40.440 --> 0:43:43.440 you have, we are going to give We're gonna turn 0:43:43.440 --> 0:43:45.920 the whole company into a doubt. So now your token 0:43:46.000 --> 0:43:48.080 is your voting and your governance for the whole company. 0:43:48.280 --> 0:43:50.880 We are completely backing off. So it's kind of what 0:43:50.880 --> 0:43:53.719 what Metalic did with ethereum. You create a currency and 0:43:53.760 --> 0:43:56.520 then you back out slowly as people start gaining governance 0:43:56.520 --> 0:43:58.759 and gaining these tokens and these coins, as the ecosystem 0:43:58.840 --> 0:44:01.960 starts fulfilling itself off. So in E n S, I 0:44:02.000 --> 0:44:03.640 had a I could decide if I wanted to cash 0:44:03.680 --> 0:44:06.759 out my money which was over a couple hundred thousand dollars, 0:44:06.920 --> 0:44:08.319 or I could be a voter and a part of 0:44:08.320 --> 0:44:12.200 this ecosystem and evangelizing E n S. So that's what 0:44:12.280 --> 0:44:14.920 a dow does. A dow could be anything from buying 0:44:14.920 --> 0:44:17.799 a physical house in the real world to buying a 0:44:17.840 --> 0:44:19.839 piece of digital like I think there was a dow 0:44:19.960 --> 0:44:23.800 trying to buy the Constitution, the US Constitution. There's dows 0:44:23.880 --> 0:44:27.719 that raise money in our charities for certain organizations that 0:44:27.760 --> 0:44:31.120 can't get money easily, so they can bypass altered parties 0:44:31.120 --> 0:44:32.719 by using a dow and the money goes straight to 0:44:32.760 --> 0:44:35.680 these people. There's a bunch of different use cases for dows, 0:44:36.280 --> 0:44:38.320 and there's probably gonna be a use case for record 0:44:38.400 --> 0:44:41.920 labels and all sorts of things moving forward. As people 0:44:41.920 --> 0:44:44.279 start seeing hey, I work at this company. I want 0:44:44.280 --> 0:44:45.920 to have ownership in it. I want to be a 0:44:45.960 --> 0:44:48.880 part of the voice UM. Chris Dixon gives the example 0:44:48.880 --> 0:44:51.799 of how would Uber look if the owners of Uber 0:44:51.840 --> 0:44:54.120 were the drivers, right, If you had a car, you 0:44:54.160 --> 0:44:56.520 had governance over a vote, and you had these kind 0:44:56.520 --> 0:44:59.080 of unions that were helping people decide what they were 0:44:59.120 --> 0:45:01.000 going to use their governance on. You could trade your 0:45:01.000 --> 0:45:04.040 governance for certain things. Of course, big ideas, and they 0:45:04.080 --> 0:45:06.080 might be kind of far out, but I actually don't 0:45:06.120 --> 0:45:08.160 think they're that far out. They're already being implemented. But 0:45:08.239 --> 0:45:11.560 that's what now is. It's a decentralized autonomous organization. Okay, 0:45:11.600 --> 0:45:14.720 let's go back to Web three. The theory on web 0:45:14.840 --> 0:45:18.560 three is to decentralize power and ownership so you don't 0:45:18.560 --> 0:45:22.920 have an authority like you have at Facebook or any 0:45:22.960 --> 0:45:28.080 of these other huge companies that we have online. Why 0:45:28.200 --> 0:45:33.439 are people like Jack Dorsey, etcetera. Explain why they don't 0:45:33.560 --> 0:45:35.760 like this because many people see it as a piano 0:45:35.840 --> 0:45:39.839 sea giving the power back to the people. Explain why 0:45:39.960 --> 0:45:42.560 some of these people don't see it that way. Jack 0:45:42.600 --> 0:45:47.000 Dorsey to paint him as a nonbeliever in in crypto 0:45:47.080 --> 0:45:50.240 or Bitcoin would be wrong. He is a huge believer 0:45:50.320 --> 0:45:53.680 in Bitcoin and Lightning Network. Again rabbit holes. Bitcoin is 0:45:53.680 --> 0:45:56.799 going to have its own not only payment system, but 0:45:56.840 --> 0:45:58.440 it will be able to provide n f T s 0:45:58.520 --> 0:46:01.879 off of basically layered two protocols that will be built 0:46:01.880 --> 0:46:05.680 off it. He likes that because it truly is decentralized. 0:46:06.080 --> 0:46:07.600 Some of these bigger guys that have been in it 0:46:07.640 --> 0:46:09.160 for a long time. If you look at Jack's thing, 0:46:09.160 --> 0:46:12.160 it's got Bitcoin logos. He always talks about. He gets 0:46:12.160 --> 0:46:13.960 into it with the Web three guys right because he 0:46:15.040 --> 0:46:17.680 doesn't like the idea that the billions of dollars that 0:46:17.719 --> 0:46:20.120 are being funneled into Web three right now will own 0:46:20.160 --> 0:46:22.480 Web three. If you look at you go Labs and 0:46:22.520 --> 0:46:26.600 you look at um the board Apes for example, they 0:46:26.600 --> 0:46:30.080 are a company that started with a five eight eleven 0:46:30.120 --> 0:46:33.319 months ago. It was worth nothing. They decentralized the point 0:46:33.360 --> 0:46:35.760 where all the owners own the I P. They started 0:46:36.239 --> 0:46:38.839 a mother brand called YOUG Labs over it, and then 0:46:38.880 --> 0:46:43.520 what happened. Um Horrowitz came in, uh Citadel came in, 0:46:43.840 --> 0:46:46.120 black Rock came in, and they put fourgner and fifty 0:46:46.160 --> 0:46:49.800 million dollars into YOUG Labs So Jack's question is who 0:46:49.880 --> 0:46:53.440 owns the dow at this point, who owns the board apes? Right? 0:46:53.600 --> 0:46:56.680 Is it you? Or is it all the same players 0:46:56.680 --> 0:46:59.120 that were investing in Facebook, and they were investing in 0:46:59.520 --> 0:47:02.279 you know, Twitter and investing in all these things. So 0:47:02.840 --> 0:47:06.319 it's almost a battle of who can be the most decentralized, right, 0:47:06.360 --> 0:47:08.759 who can be the most money or who can be 0:47:08.800 --> 0:47:11.080 the most currency for the people, who can bring the 0:47:11.080 --> 0:47:14.680 most value to this promised land of Web three. So 0:47:15.840 --> 0:47:17.640 I wouldn't say Jack's a guy that's like, oh no, 0:47:17.719 --> 0:47:20.839 it's all trash, like stick to Facebook, right, It's very 0:47:20.920 --> 0:47:23.440 much the opposite of that. Um. So there are these 0:47:23.480 --> 0:47:27.520 little in fights within Web three quote unquote and the 0:47:27.560 --> 0:47:31.120 Bitcoin maxis, which I think they both have really good arguments. 0:47:31.480 --> 0:47:34.040 And once we get into what we're doing, I would 0:47:34.080 --> 0:47:36.120 like to explain why we think we're doing it more 0:47:36.160 --> 0:47:38.440 ethically than a lot of the Web three players. Now 0:47:38.800 --> 0:47:40.759 I'm a collector of a lot of these tokens, and 0:47:40.800 --> 0:47:43.279 I don't and you Go Labs has done nothing yet 0:47:43.320 --> 0:47:45.239 to to show that they are a d are a 0:47:45.320 --> 0:47:48.840 centralized platform that's going to do bad, But it is 0:47:48.840 --> 0:47:50.080 what it is, right when you have four and or 0:47:50.120 --> 0:47:52.920 fifty million dollars invested in you. That's coming from a 0:47:52.960 --> 0:47:56.080 couple of sources. So let's let's call spade a spade. Right, 0:47:56.120 --> 0:47:57.759 these are big players coming in with a lot of money, 0:47:57.760 --> 0:48:00.640 and they can they can determine what what's gonna happen here. Okay, 0:48:00.640 --> 0:48:03.960 you were an early adopter, you bought bitcoin in sixteen. 0:48:04.280 --> 0:48:07.160 You're following the scene. At what point do you say, 0:48:07.280 --> 0:48:10.560 here's an opportunity for revenge seven fold? Um? I don't know. 0:48:10.600 --> 0:48:12.600 If you're familiar with Gary v you know who Gary 0:48:12.680 --> 0:48:17.000 v is started selling wine online and became a marketing guru, 0:48:17.080 --> 0:48:20.160 Gary Vaynerchuk. So Gary what he did and what the 0:48:20.160 --> 0:48:23.560 board apes did. So I'll start back in one. I 0:48:23.600 --> 0:48:27.560 bought my first, well the beginning of I bought my 0:48:27.600 --> 0:48:30.759 first UM crypto punk, which, if anyone that knows that 0:48:30.840 --> 0:48:34.279 is it's basically the first collection that ever gained notoriety 0:48:34.360 --> 0:48:36.719 on the on the blockchain. UM. It was the first 0:48:36.760 --> 0:48:38.880 digital collectible that you could own. In my mind, I 0:48:38.960 --> 0:48:41.360 was like, well, I believe in the space, that's a 0:48:41.360 --> 0:48:43.279 no brainer. I should buy as many crypto punks as 0:48:43.280 --> 0:48:45.120 I can, Right. So I went in there and I 0:48:45.120 --> 0:48:46.600 had already had, you know, and this is like one 0:48:46.600 --> 0:48:48.480 of the complaints to a lot of people already had 0:48:48.520 --> 0:48:50.799 a lot of ethereum. Right. I bought it in two 0:48:50.840 --> 0:48:52.960 thousand sixteen when it was thirteen dollars a coin. Now 0:48:52.960 --> 0:48:55.080 it's sitting at four thousand a coin at this moment, 0:48:55.160 --> 0:48:57.759 right or when when when I was talking about this 0:48:59.200 --> 0:49:01.160 and so was a lot easier to go in there 0:49:01.160 --> 0:49:03.759 and drop, you know, sixty seventy grand on a on 0:49:03.800 --> 0:49:06.840 a jpeg um. But something in tregued me about it, 0:49:06.840 --> 0:49:08.719 and I thought, if this is the first piece of art, 0:49:08.800 --> 0:49:11.319 I'm seeing this as the next rem brand, this is 0:49:11.360 --> 0:49:15.320 the next Picasso, right, this is the digital age, um, 0:49:15.480 --> 0:49:18.600 digital asset ownership, first time you can own something on 0:49:18.600 --> 0:49:20.560 the internet. I need some of these. So I started 0:49:20.560 --> 0:49:23.440 buying him, and I remember the way I felt about him. 0:49:23.440 --> 0:49:25.600 I was I was so happy with it. I was 0:49:25.600 --> 0:49:27.120 scared at first, and I was like, what a waste 0:49:27.120 --> 0:49:28.160 of money? And then I was like, oh my god, 0:49:28.160 --> 0:49:30.399 I'm looking at this thing all the time. And one 0:49:30.440 --> 0:49:33.080 of the AHA moments for me as I was with UM, 0:49:33.120 --> 0:49:34.640 I went to a Laker game with a with a 0:49:34.640 --> 0:49:37.239 buddy who owns part of the Phoenix Suns and we went, 0:49:37.440 --> 0:49:40.040 you know, to watch that game, and I was he's 0:49:40.040 --> 0:49:41.880 an investment guy, big investment guy. I don't want to 0:49:41.920 --> 0:49:43.839 name names in any of this because it doesn't matter, 0:49:44.360 --> 0:49:45.799 but he was there and he was asking me about 0:49:45.800 --> 0:49:47.399 Crypto because I've been telling me about it for years 0:49:47.400 --> 0:49:48.799 and they never dipped their toe and it was too 0:49:48.840 --> 0:49:52.280 scary to them. And I said, well, I gotta stop 0:49:52.320 --> 0:49:54.560 you for a second. That as a guy beingd Avenge 0:49:54.600 --> 0:49:57.720 sevenfold know a guy like this. A lot of vcs 0:49:57.760 --> 0:50:00.279 are big metal heads. They really are. You know, a 0:50:00.360 --> 0:50:02.879 lot of these guys are are very much into rock 0:50:02.920 --> 0:50:04.760 and roll. A lot of them came from that generation. 0:50:05.000 --> 0:50:08.440 You know, uh, I golf, I play metal and a 0:50:08.440 --> 0:50:10.399 lot of these guys they grew up on Motley Crue 0:50:10.440 --> 0:50:12.200 and guns and Roses and they and they stuck with 0:50:12.239 --> 0:50:14.520 it and they know Event sevenfold and they know Metallica 0:50:14.560 --> 0:50:16.480 and they and so a lot of times you meet 0:50:16.480 --> 0:50:19.520 these guys and their owners of these big vcs or companies. 0:50:19.560 --> 0:50:22.440 You know, how do you feel because you talked about 0:50:22.840 --> 0:50:25.919 you don't want to participate on social media. For those 0:50:25.960 --> 0:50:29.320 of us who've had the opportunity to hang with the billionaires, 0:50:30.040 --> 0:50:33.960 there are a lot of perks, the private jets, etcetera. 0:50:34.320 --> 0:50:37.680 But it's clear that they're in control. So do you 0:50:37.719 --> 0:50:41.200 have any ethical issue interacting with these people? I would 0:50:41.280 --> 0:50:42.799 argue that if you're in a band, they listen to 0:50:42.840 --> 0:50:46.880 that you're in control. They respect that. I could argue 0:50:46.920 --> 0:50:49.480 this long, day long, and it really gets down to 0:50:49.520 --> 0:50:53.040 the specifics, but maybe later. Let's go back. So you're 0:50:53.080 --> 0:50:54.800 at the Laker game with this guy's part owner of 0:50:54.840 --> 0:50:57.719 the Sun's. So I guess it comes down to can 0:50:57.760 --> 0:50:59.360 I afford to go to the Laker game myself or 0:50:59.360 --> 0:51:00.920 do I need them to pay for me. I can 0:51:00.960 --> 0:51:02.640 afford to go to the lake again myself. So I 0:51:02.680 --> 0:51:05.240 think we're on we're on equal ground here. But we're talking. 0:51:05.280 --> 0:51:08.440 He's always asked me about bitcoin and and and ethereum 0:51:08.440 --> 0:51:11.440 and all these things, and he's always been his whole 0:51:11.480 --> 0:51:13.840 team has always been like, how do we get involved. 0:51:13.880 --> 0:51:16.000 I've explained it to them and they never pulled the trigger. 0:51:16.400 --> 0:51:18.919 So I said, well, you're gonna be really blown away 0:51:18.920 --> 0:51:21.760 by the dumb thing I bought recently. It's this picture, 0:51:21.840 --> 0:51:23.440 and he said, get out of here. I said, no, 0:51:23.520 --> 0:51:25.480 it's just it's this picture and and and the first 0:51:25.520 --> 0:51:27.160 one I got out like a little clown nose and 0:51:27.480 --> 0:51:29.279 had like a little boppy hair, and I said, this 0:51:29.360 --> 0:51:30.880 is a crypto punk and what did you pay for that? 0:51:30.960 --> 0:51:35.080 Like stars? And he's like, no, get out of here, 0:51:35.080 --> 0:51:36.520 and like I was like no, I think this is 0:51:36.560 --> 0:51:40.520 the future. And they're laughing, and then his kids come 0:51:40.600 --> 0:51:43.719 up and they go, you have a crypto punk. I go, yeah, 0:51:43.719 --> 0:51:46.560 I a crypto punk there, Like can we see it? Yeah? Sure? 0:51:46.560 --> 0:51:47.840 Now this is something they can pull up on their 0:51:47.880 --> 0:51:49.839 own phone, but they want to see the phone that it. 0:51:49.840 --> 0:51:51.400 It's acted and by the way, it's not really on 0:51:51.440 --> 0:51:54.279 that phone, right, it's a picture. It's calling a you know, 0:51:54.760 --> 0:51:58.160 a link basically, but can we see it? These kids 0:51:58.719 --> 0:52:01.320 who are gonna inherit this come me someday are passing 0:52:01.320 --> 0:52:03.719 around this crypto punk like it's the coolest thing they've 0:52:03.719 --> 0:52:05.879 ever seen. They're holding one in their hands, a real 0:52:05.920 --> 0:52:09.560 crypto punk, and it clicked with me. The future will 0:52:09.600 --> 0:52:13.200 be dictated by the generation that is coming up. Um. 0:52:13.239 --> 0:52:16.399 And so what had happened? Shortly after that? The board 0:52:16.440 --> 0:52:18.640 apes came out and a bunch of US d gens 0:52:18.640 --> 0:52:22.000 were minting these board apes, and the crypto punks didn't like, okay, 0:52:22.080 --> 0:52:24.760 not everybody's gonna know. Go a little bit deeper into 0:52:24.800 --> 0:52:27.360 what the board apes are. Okay, So the board apes 0:52:27.440 --> 0:52:33.080 were a collection of ten thousand apes that have generative quality. Right, 0:52:33.120 --> 0:52:37.080 so there's probably hats that are made uh thirty seven 0:52:37.120 --> 0:52:41.359 skin colors, eighteen eyes that could be put on there 0:52:41.400 --> 0:52:43.719 like frowning to that, and so a generator when you 0:52:43.760 --> 0:52:46.480 buy these things, generates you a one of one random 0:52:46.480 --> 0:52:50.080 ape that can never be recreated. But the thing that 0:52:50.120 --> 0:52:52.440 the apes were doing is they said, hey, we're going 0:52:52.480 --> 0:52:54.560 to give up the i P to these apes. Go 0:52:54.680 --> 0:52:57.719 print your own T shirts, start yoga studios, start a 0:52:57.719 --> 0:53:00.960 coffee brand, go sell your own ape as a merch brand. 0:53:00.960 --> 0:53:03.200 And zoomies, which happened this week, and it was Nick 0:53:03.280 --> 0:53:04.680 Yards and Snoop Dogg and all of them. They're the 0:53:04.719 --> 0:53:07.160 ones that did this. They said, we don't care what 0:53:07.200 --> 0:53:09.839 you do. The bigger you make this brand, the more 0:53:09.880 --> 0:53:11.440 it's gonna make people want to be a part of 0:53:11.440 --> 0:53:14.600 this community. And in fact, not only do we not 0:53:14.840 --> 0:53:16.720 own the apes and you own the I P, We're 0:53:16.719 --> 0:53:18.640 gonna create a dow eventually, and we're gonna create a 0:53:18.640 --> 0:53:21.399 coin that's gonna put to get these ecosystems, all big 0:53:21.440 --> 0:53:23.319 things on a road map. So we all minted them 0:53:23.480 --> 0:53:26.200 whatever whatever, it's five d bucks, right, we bought a 0:53:26.200 --> 0:53:29.359 few of them. A month went by, nothing happened. Then 0:53:29.400 --> 0:53:32.480 things started changing, Right, You've got celebrities buying them. You 0:53:32.520 --> 0:53:35.080 had LaMelo Ball was one of the first ones, Josh Hart. 0:53:35.560 --> 0:53:38.320 People started buying these things, and it became like putting 0:53:38.320 --> 0:53:41.040 them on their uh, you know Instagram, you know, kind 0:53:41.040 --> 0:53:44.120 of funneling back into web, to their Twitter profiles. Their 0:53:44.160 --> 0:53:45.840 Instagram was kind of the calling card if I know 0:53:45.920 --> 0:53:48.480 what's up right, I know, I know what's going on here. 0:53:48.760 --> 0:53:52.520 Steph Curry bought in, Tom Brady bought in Odell Breckham Jr. 0:53:52.520 --> 0:53:53.799 So all of a sudden it was like the cool 0:53:53.880 --> 0:53:56.799 kids club to be involved again. While you probably see 0:53:56.800 --> 0:54:00.399 Feigner and fifty million dollars get funneled into this thing recently, right, so, 0:54:00.880 --> 0:54:05.080 but they just became this this use of web three 0:54:05.080 --> 0:54:07.640 where it was like, let me give you another example. 0:54:07.719 --> 0:54:09.000 We were in n f T, New York and the 0:54:09.000 --> 0:54:11.239 Apes were having a party, right, and the party was 0:54:11.320 --> 0:54:14.600 free booze, free food. You get in for free. You 0:54:14.640 --> 0:54:16.560 gotta have an ape um you gotta show your ape 0:54:16.560 --> 0:54:18.239 at the door. You gotta R s v P. They 0:54:18.280 --> 0:54:20.600 authenticate that you have the ape. You get in there, 0:54:21.040 --> 0:54:25.600 it's Beck, Chris, Rock, the Strokes, the Baby, free concert 0:54:25.640 --> 0:54:27.799 all night. Everything is free, paid for. You've got all 0:54:27.840 --> 0:54:29.759 these like minded people in the same room, people to 0:54:29.880 --> 0:54:33.520 understand the vibe they're they're in the know. And so 0:54:33.680 --> 0:54:35.839 that's like a small perk, right. So in real life perk, 0:54:36.040 --> 0:54:37.960 you've got the merch whatever, which everyone wants. There was 0:54:38.000 --> 0:54:40.839 t shirts going for fourteen thousand dollars when they first 0:54:40.920 --> 0:54:44.000 sold out because people wanted to have the board ape 0:54:44.040 --> 0:54:47.239 merch um. It became like a cultural phenomenon of like 0:54:48.239 --> 0:54:50.200 the old way you could own something, but you never 0:54:50.280 --> 0:54:52.239 own the brand. But we're giving you the rights to 0:54:52.320 --> 0:54:54.360 own the brand. You do whatever you want. And it 0:54:54.440 --> 0:54:57.920 gave people this leeway and this freedom to go build, 0:54:58.280 --> 0:55:00.920 to build what they wanted. There's musician the Chain Smokers. 0:55:00.960 --> 0:55:03.080 There's there's a bunch of artists that I know right 0:55:03.080 --> 0:55:05.960 now that are coming out with projects that are actually groups, 0:55:06.040 --> 0:55:08.600 like the Gorillas, and they're using their apes. Right There's 0:55:08.840 --> 0:55:11.840 a group signed a universal already that is all apes, 0:55:12.440 --> 0:55:14.040 and and I know all these people because I know 0:55:14.120 --> 0:55:15.680 what they're trying to do. They're trying to create this 0:55:16.320 --> 0:55:19.799 this ecosystem and this thing around this cool kids club. Now, 0:55:20.080 --> 0:55:22.360 since then, there's been a million and one you know, 0:55:22.480 --> 0:55:25.040 copycats and people trying to do the same thing. But 0:55:25.200 --> 0:55:28.160 what happened? Back to your question, I said, it's one question. 0:55:28.320 --> 0:55:30.799 It's the party with Beck and Chris Rock. How many 0:55:30.840 --> 0:55:33.080 people were there? It was R S v P. So 0:55:33.120 --> 0:55:35.680 hold out instantly people, you know, and you've got the 0:55:35.719 --> 0:55:38.279 who's who there? Right, it's like Gyo Cri. It's it's 0:55:38.320 --> 0:55:41.480 the Marshmallows, it's the the snoop dogs. I mean everyone's there. Right, 0:55:41.480 --> 0:55:44.000 It's the place to be. You've got your ape, there's athletes, 0:55:44.040 --> 0:55:46.080 anyone from New York was there. It was the place 0:55:46.160 --> 0:55:48.120 to be. And these are like cultural movements that you 0:55:48.200 --> 0:55:50.359 kind of have to follow and not so when people 0:55:50.400 --> 0:55:53.160 talk about the PfP aspect of it, like, oh, it's 0:55:53.200 --> 0:55:55.440 a stupid thing I put on my Twitter. I always 0:55:55.480 --> 0:55:57.880 don't discount that because that's a calling card. It's like 0:55:57.920 --> 0:56:00.440 wearing your Slayer T shirt down the road. And you 0:56:00.520 --> 0:56:01.920 know what kind of that that guy is kind of 0:56:01.920 --> 0:56:05.080 all about. Right, you see the board ape on a profile. 0:56:05.239 --> 0:56:06.520 You know what they're about, and you know they have 0:56:06.640 --> 0:56:08.560 something like minded, which I think is important, but it's 0:56:08.560 --> 0:56:11.960 not the whole game here. So when the board Apes 0:56:12.000 --> 0:56:14.000 did that, and Gary had done what he did with Vcan, 0:56:14.080 --> 0:56:15.960 which if you have this token, you have access to 0:56:17.040 --> 0:56:18.760 one on one time with him, you can win dinners 0:56:18.800 --> 0:56:21.400 with him, He's gonna air drop you stuff randomly, you 0:56:21.480 --> 0:56:24.600 get free access into his ve con. So all these things. 0:56:24.680 --> 0:56:27.719 I started seeing the tokens as this utility tool, and 0:56:28.160 --> 0:56:30.560 as I started thinking about it, I was like, man, Gary, 0:56:30.840 --> 0:56:32.239 Gary is a little bit of a different story. But 0:56:32.280 --> 0:56:34.200 the board Apes pulled this out of their ass, right, 0:56:34.239 --> 0:56:36.080 they pulled it out of thin air. No one knew 0:56:36.120 --> 0:56:39.480 what the board Apes were in. It all came from 0:56:39.520 --> 0:56:41.560 the crypto punks and just kind of moving into this 0:56:42.000 --> 0:56:44.799 new era of digital ownership, and people bought in. They 0:56:44.840 --> 0:56:46.759 understood it. And I said, well, what do you what 0:56:46.920 --> 0:56:49.680 happens if you take up an audience of twenty years 0:56:50.280 --> 0:56:52.960 and you distribute these tokens to them, and you say, 0:56:53.000 --> 0:56:56.080 we're gonna find our biggest evangelizers, We're gonna find the 0:56:56.120 --> 0:56:59.040 people that want to build this community. We're gonna decentralize 0:56:59.080 --> 0:57:01.440 a little bit of our operation here and give you 0:57:01.560 --> 0:57:03.960 voting rights to certain things the merch we drop you 0:57:04.280 --> 0:57:06.200 maybe a little bit of set list things that we're 0:57:06.280 --> 0:57:07.719 kind of playing with right now. Right, you don't want 0:57:07.760 --> 0:57:11.040 it to impede too much on the overall fan base. Um. 0:57:11.719 --> 0:57:13.839 But then we started thinking about real life perks. Well, 0:57:13.880 --> 0:57:15.560 what if you go to a show and there's a 0:57:15.600 --> 0:57:17.160 PO app there And for people that don't know what 0:57:17.200 --> 0:57:19.280 a po app is, it's a proof of attendance. You 0:57:19.400 --> 0:57:20.960 scan the PO app when you get there and it 0:57:21.360 --> 0:57:23.080 reads that you have a token, and then we get 0:57:23.120 --> 0:57:25.040 to air drop you a ticket stub that moves from 0:57:25.080 --> 0:57:27.280 that night. Now, if you collect enough ticket stubs, we 0:57:27.360 --> 0:57:29.200 give you a reward. We give you a free guitar, 0:57:29.240 --> 0:57:31.200 a zoom call with us, all things we can track 0:57:31.240 --> 0:57:33.960 on the meta data instantly without a team. So then 0:57:34.000 --> 0:57:36.960 we started building meta data protocols out for merchandise for us. 0:57:37.200 --> 0:57:40.640 Then we started building in the metaverse a little bit 0:57:40.680 --> 0:57:45.400 too fast. You have the idea, yes, how long after 0:57:45.480 --> 0:57:47.600 you have the idea do you take action? And what 0:57:47.680 --> 0:57:51.360 does that action look like? Okay, so our first idea 0:57:51.560 --> 0:57:55.320 was not fully baked. I was still in the mindset 0:57:55.440 --> 0:57:57.720 that what if we put a little bit of unreleased 0:57:57.800 --> 0:58:01.360 music and a a picture kind of where most people go, right, like, 0:58:01.440 --> 0:58:03.360 I bet that's worth a lot. That's kind of cool. 0:58:04.160 --> 0:58:07.960 And my mindset now is that you don't turn musician 0:58:08.120 --> 0:58:10.680 or music fans into art collectors. They don't care. They 0:58:10.720 --> 0:58:12.520 just want the music right there. They don't care like 0:58:12.680 --> 0:58:15.400 that they own the track on Spotify, they don't really care. 0:58:15.440 --> 0:58:16.959 There's very few people that are going to care about 0:58:16.960 --> 0:58:19.240 that ownership. So we made this n f T and 0:58:19.320 --> 0:58:21.400 what we did is we said, hey, anybody in the 0:58:21.440 --> 0:58:24.960 audience that has a metal mask, which is the for 0:58:25.040 --> 0:58:28.080 the people that don't know, that's the that's the connector 0:58:28.200 --> 0:58:31.400 between us and and web three. So it's like this 0:58:31.640 --> 0:58:33.840 app on your phone that can basically it's like a 0:58:33.920 --> 0:58:36.680 looking glass into what you own on your Ethereum wallet. 0:58:37.400 --> 0:58:39.640 UM it's where you keep your n f T s UM. 0:58:39.920 --> 0:58:42.400 So anyone that downloads a Metal Masks send us your 0:58:42.400 --> 0:58:44.880 address and we're gonna pick a hundred one people and 0:58:45.000 --> 0:58:49.040 drop this piece of art with um a piece of music. 0:58:49.720 --> 0:58:52.360 So we had five thousand people sign up on Metal 0:58:52.400 --> 0:58:54.919 Masks and send us their addresses, which is a pretty 0:58:54.960 --> 0:58:57.760 good number. Right of this new thing, right, and we said, 0:58:57.840 --> 0:58:59.520 and by the way, most of the fans that got 0:58:59.600 --> 0:59:01.280 him were just like, at first, we rolled our eyes 0:59:01.320 --> 0:59:03.640 at this. We thought it was whatever, We're just download 0:59:03.680 --> 0:59:06.400 this free app. When was this exactly? This is May 0:59:06.600 --> 0:59:11.040 of last year. Okay, so this is just after Grimes 0:59:11.080 --> 0:59:14.200 and all the insanity becomes public. Yeah, it was public, 0:59:14.280 --> 0:59:15.920 but again it took us a month to kind of 0:59:15.960 --> 0:59:17.400 id and get it announced and do all it. So 0:59:17.440 --> 0:59:18.520 it was around the same time of a lot of 0:59:18.520 --> 0:59:22.240 stuff happening, and um, you know, we had five thousand 0:59:22.280 --> 0:59:24.360 addresses and one of the things that we noticed is 0:59:24.400 --> 0:59:26.560 that we started looking at addresses, which everything on the 0:59:26.600 --> 0:59:29.520 blockchain is seeable and you can kind of I can 0:59:29.560 --> 0:59:31.000 look in your wallet, you can look in my wallet, 0:59:31.720 --> 0:59:34.120 and we noticed that no one had any n f 0:59:34.200 --> 0:59:36.360 t s and all of the meta mauths had been 0:59:36.760 --> 0:59:40.000 set up recently, and so we wrote a piece of 0:59:40.040 --> 0:59:41.680 code and we were able to kind of look into 0:59:41.760 --> 0:59:44.320 every address at once, and we noticed that only thirteen 0:59:44.400 --> 0:59:48.120 people had any prior n f t s. Right, So 0:59:48.240 --> 0:59:51.280 this was a whole new audience that had no clue 0:59:51.320 --> 0:59:54.200 what we were doing. It was not this savvy Steve 0:59:54.240 --> 0:59:57.320 Ioki audience or the chain smoker's audience, you know, which 0:59:57.400 --> 0:59:59.440 was cheering when they put a board ape on their Instagram. 1:00:00.200 --> 1:00:02.240 Our audience was just like, we don't know what this is. 1:00:03.000 --> 1:00:07.360 And so we air dropped those seventeen people some because 1:00:07.360 --> 1:00:08.840 we didn't want to give it to an address that 1:00:08.880 --> 1:00:10.680 was going to get forgotten about or the because once 1:00:10.720 --> 1:00:13.960 it's gone, it's gone, right. You can't you can't there's 1:00:13.960 --> 1:00:15.920 no one to call. You can't call the talk and 1:00:16.000 --> 1:00:18.560 say hey, ethereum founder, can you go get some of 1:00:18.600 --> 1:00:20.200 these n f t s that we lost. It doesn't 1:00:20.240 --> 1:00:22.640 work like that. So then we started distributing them to 1:00:22.680 --> 1:00:24.720 people that we saw very active on Reddit. We kind 1:00:24.720 --> 1:00:26.680 of matched up the names or or you know, when 1:00:26.720 --> 1:00:27.960 they had signed up and they kind of put their 1:00:27.960 --> 1:00:29.440 addresses and Reddit. So we're trying to give them to 1:00:29.480 --> 1:00:32.680 super fans, people that could kind of understand it. So 1:00:32.800 --> 1:00:34.920 we did those and they kind of sat there, and 1:00:35.040 --> 1:00:36.680 then we then we had the idea of like the 1:00:36.760 --> 1:00:38.280 board apes. I think the board apes came out just 1:00:38.560 --> 1:00:41.600 after that, just around that time, and the utility thing 1:00:41.800 --> 1:00:45.560 kind of sparked that interest. So we started doing educational 1:00:45.640 --> 1:00:47.080 videos because we knew we had a lot of work 1:00:47.120 --> 1:00:48.360 to do because a lot of people just kind of 1:00:48.400 --> 1:00:50.240 ignored it, they didn't get it, and they moved on. 1:00:51.120 --> 1:00:53.520 So we we talked a bit. We ideated on the 1:00:53.600 --> 1:00:56.080 Death Bets Club. We started working with an artist. Well 1:00:56.160 --> 1:00:59.520 a little bit slower. You're making educational videos and you're 1:00:59.520 --> 1:01:02.800 putting them okay, so let's actually go before that. We 1:01:02.960 --> 1:01:05.440 ideated on the idea, and we kind of floated and 1:01:05.520 --> 1:01:06.840 read it, and we said, what if we made a 1:01:06.880 --> 1:01:09.280 ten thousand collection like the board Apes or like the 1:01:09.320 --> 1:01:14.040 Crypto Punks, And we turned this into the Access passed 1:01:14.680 --> 1:01:18.240 Slash touch point to all things event sevenfold, And we'll 1:01:18.240 --> 1:01:20.160 get into all those things later. But if you have 1:01:20.360 --> 1:01:24.160 this pass, we consider you an evangelist, and we consider 1:01:24.840 --> 1:01:26.880 the amount of stuff we're gonna give you that you'll 1:01:26.880 --> 1:01:29.320 feel like an owner and that you'll want to build 1:01:29.480 --> 1:01:32.800 and make this community as good as you want to 1:01:32.840 --> 1:01:34.480 make this community. And if you don't want to be 1:01:34.520 --> 1:01:37.760 in the community more, then unlike Patreon or go fund me, 1:01:38.160 --> 1:01:39.960 you can actually sell your membership to someone else that 1:01:40.000 --> 1:01:42.720 wants to get in. So it is digital ownership one 1:01:42.760 --> 1:01:44.440 oh one, right, and it's it's one of these things 1:01:44.440 --> 1:01:46.480 that we had to under to teach the fans. So 1:01:47.440 --> 1:01:51.440 I think in basically, we set up a website. We 1:01:51.520 --> 1:01:53.320 went out to everybody. We said, hey, guys, we're gonna 1:01:53.320 --> 1:01:55.280 set up a white list anybody that wants to get in. 1:01:55.360 --> 1:01:58.000 This is the price. It's about dollars at the time 1:01:58.080 --> 1:02:00.520 with what ethereum was. And then we had a bunch 1:02:00.520 --> 1:02:03.320 of moaning and groaning and I'll just why do I 1:02:03.520 --> 1:02:05.680 do this? And and and we need to go back 1:02:05.680 --> 1:02:07.840 a little bit further where evenge some of folds never 1:02:07.880 --> 1:02:10.240 done paid meet and greets. We don't do paid v 1:02:10.320 --> 1:02:12.200 I P. Stuff. We we've always felt it was cheesy, 1:02:12.760 --> 1:02:15.200 and we've always gone out after shows and shook hands 1:02:15.240 --> 1:02:17.760 and taking pictures, but we never do the whole pay 1:02:17.800 --> 1:02:19.800 me tucks and we're gonna shake your hand getting a 1:02:19.840 --> 1:02:22.520 line thing. And so this was something completely new. We 1:02:22.600 --> 1:02:24.600 were offering things that if you're part of this club, 1:02:24.800 --> 1:02:28.320 we're gonna we're gonna either guarantee or pick certain things 1:02:28.400 --> 1:02:31.320 based on rarity. Again more rabbit holes based on what 1:02:31.440 --> 1:02:33.240 you get, but it's for three and or fifty bucks. 1:02:33.320 --> 1:02:35.280 You have these things for life. And the more value 1:02:35.320 --> 1:02:37.120 we bring to the club, and the more value you 1:02:37.200 --> 1:02:39.160 bring to the club. These things could go up in 1:02:39.240 --> 1:02:41.480 value or they could go down right, but we we 1:02:41.600 --> 1:02:44.600 kept very far away from the speculative use this as 1:02:44.640 --> 1:02:46.760 a pump and dump thing because it was very important 1:02:46.760 --> 1:02:48.880 to us that people saw this as a fan club 1:02:48.920 --> 1:02:52.200 on steroids that they owned. And so when we opened 1:02:52.240 --> 1:02:53.480 up the white list, and for people that don't know 1:02:53.480 --> 1:02:55.840 what the white list is, obviously we are having people 1:02:55.880 --> 1:02:59.280 sign up there meta mass addresses and we were saying, cool, 1:02:59.360 --> 1:03:01.320 you can mint on day one. You can mint on 1:03:01.400 --> 1:03:04.560 day one. We had three people sign up. That was it? 1:03:04.840 --> 1:03:06.840 Only three people? And we said, okay, we got to 1:03:06.880 --> 1:03:09.520 go back to the drawing board. Because projects that are 1:03:09.560 --> 1:03:12.960 doing well sellout and T minus five seconds. We have 1:03:13.080 --> 1:03:15.000 a whole new audience that doesn't understand this and they 1:03:15.040 --> 1:03:18.880 don't trust it. So we started making videos explaining what 1:03:18.960 --> 1:03:24.120 Ethereum was, explaining the digital ownership, our package. We started 1:03:24.160 --> 1:03:26.280 explaining how you set up metal mask, how you go 1:03:26.360 --> 1:03:29.920 to coin base and get Ethereum, and a little caveat 1:03:29.960 --> 1:03:31.840 here It was important to us that they got Ethereum 1:03:31.920 --> 1:03:34.520 and didn't use moon pay or some other thing to 1:03:34.600 --> 1:03:37.000 use FIAT because if you want to put a token 1:03:37.040 --> 1:03:38.640 for sale, you have to pay a little bit of 1:03:38.720 --> 1:03:41.200 gas and they'd be stuck. So if they didn't understand 1:03:41.200 --> 1:03:43.439 the ecosystem and what they were getting into, they would 1:03:43.480 --> 1:03:45.680 simply just have a token and they would eventually have 1:03:45.800 --> 1:03:48.280 to go find ethereum or figure out how to set 1:03:48.320 --> 1:03:50.440 up a coin based account or a binance account. So 1:03:50.520 --> 1:03:54.439 we walked them through all these things. The the white 1:03:54.520 --> 1:03:59.560 list grew after we put out these videos. From that 1:03:59.680 --> 1:04:02.800 was my question, where could someone see these videos? Okay, 1:04:02.840 --> 1:04:04.240 so we put them on YouTube and we put them 1:04:04.280 --> 1:04:06.439 all over our new website, which was Avenge seven fled 1:04:06.480 --> 1:04:10.040 dot io, which is the new version of web three. 1:04:10.080 --> 1:04:12.560 So it's it doesn't really matter if you use a 1:04:12.600 --> 1:04:14.600 dot com, but these are Web three enabled where you 1:04:14.640 --> 1:04:16.560 can build a p I s, you can build the 1:04:17.080 --> 1:04:20.520 plumbing of web three. So for instance, a very small 1:04:20.640 --> 1:04:23.760 example is the board apes had a bathroom a graffiti room, 1:04:24.200 --> 1:04:25.800 and you couldn't go in the graffiti room unless you 1:04:25.800 --> 1:04:27.520 have a board ape. So what happens is metal mouse 1:04:27.560 --> 1:04:29.800 pops up, it says would you like to sign in? 1:04:29.880 --> 1:04:31.040 It reads that you have a board ape, and it 1:04:31.040 --> 1:04:33.720 allows you in. So this was a very small use 1:04:33.800 --> 1:04:35.960 case at the time. Now obviously your brain can go 1:04:36.040 --> 1:04:39.160 wild of what you can put behind closed ecosystems for 1:04:39.520 --> 1:04:41.680 collectors and and owners of these things. Right, it could 1:04:41.680 --> 1:04:44.040 be new music, that could be merch that they can 1:04:44.080 --> 1:04:46.120 only get. It could be digital assets, it could be 1:04:46.320 --> 1:04:48.480 closed off concerts. And then you have to have the 1:04:48.560 --> 1:04:50.520 question of what do I want to have clothes off 1:04:50.560 --> 1:04:52.400 and what do I don't But those are all different 1:04:52.640 --> 1:04:55.840 philosophical questions. But the idea of a metal mouse popping 1:04:55.960 --> 1:05:00.240 up and having to read the blockchain that you this 1:05:00.320 --> 1:05:03.160 token in your wallet was revolutionary. It was all of 1:05:03.240 --> 1:05:06.200 a sudden. You couldn't just make a bunch of email addresses, 1:05:06.240 --> 1:05:08.640 and you couldn't just send a code somewhere or or 1:05:08.920 --> 1:05:10.480 do all these things that we try to do, or 1:05:10.480 --> 1:05:12.080 a QR code or this or that they can all 1:05:12.200 --> 1:05:14.600 be sent somewhere else, or there's all these hoops to 1:05:14.680 --> 1:05:16.840 jump through. But now you just had to have a token. 1:05:17.320 --> 1:05:19.439 Just simply a token will allow you in. It didn't 1:05:19.480 --> 1:05:21.720 matter who you were, where you came from. The out 1:05:21.720 --> 1:05:24.240 of token you can get in. So we started seeing 1:05:24.280 --> 1:05:27.040 this and we put these things on our web three website. Obviously, 1:05:27.200 --> 1:05:29.280 before you do how many people watch the videos? I 1:05:29.320 --> 1:05:31.760 don't know, that's a good question. I don't know. I 1:05:31.840 --> 1:05:35.360 know that our initial launch video did about two fifty 1:05:36.440 --> 1:05:39.480 you know, views initial launch of what we're trying to build. Okay, 1:05:39.520 --> 1:05:41.600 and how long were the videos? We made the first 1:05:41.680 --> 1:05:43.600 video about six minutes and then everything after that was 1:05:43.640 --> 1:05:46.720 a minute or under. It was like, yeah, sure, right, 1:05:47.040 --> 1:05:49.800 there's people that go into the discord, and there's people 1:05:49.880 --> 1:05:52.040 that go on Google stuff themselves and they just figured 1:05:52.080 --> 1:05:53.160 it out, right, But then you have a lot of 1:05:53.200 --> 1:05:55.040 people that go in the discord like what do I do? 1:05:55.520 --> 1:05:58.400 I'm lost, I don't this is this is bold, right, 1:05:58.440 --> 1:06:00.480 So we made videos that were like, okay, here's us 1:06:00.560 --> 1:06:02.720 explaining it to you. We have twenty years of a 1:06:02.840 --> 1:06:05.680 rapport with you. We're not gonna screw you over. We 1:06:05.760 --> 1:06:07.840 truly believe in this. We think this will be good. Now, 1:06:07.920 --> 1:06:10.080 it's coming from the horse's mouth, right, this is this 1:06:10.240 --> 1:06:12.640 is how you do this, And so we made these 1:06:12.720 --> 1:06:15.800 videos before you go there. You mentioned Discord explained for 1:06:15.880 --> 1:06:18.440 the new be what discord is. So Discord is this 1:06:18.560 --> 1:06:23.040 ephemera chat in a way that Reddit would be something 1:06:23.080 --> 1:06:24.440 if you look at red, it would be something where 1:06:24.480 --> 1:06:26.880 you make these big posts people can comment on it, 1:06:27.120 --> 1:06:29.120 they get pinned. They do at least certain things, where 1:06:29.360 --> 1:06:32.640 Discord is more of a free flowing chat, so as 1:06:32.720 --> 1:06:35.680 things are happening, there's there's hype and excitement, and there's 1:06:35.680 --> 1:06:37.400 different rooms. So if you're in a band, you could say, 1:06:37.880 --> 1:06:39.840 let's go talk about guitars in here, or let's talk 1:06:39.880 --> 1:06:42.560 about our albums in here, or let's go do a 1:06:42.680 --> 1:06:44.760 merch giveaway in here. And so the n f T 1:06:44.920 --> 1:06:49.000 world is really adapted to um these discords because it's 1:06:49.040 --> 1:06:52.880 got these large amounts of people that are constantly talking 1:06:52.920 --> 1:06:56.320 about the utility of their tokens, the art of their tokens, 1:06:56.760 --> 1:06:59.840 the parties that they're gonna be throwing, the the protocol, 1:07:00.080 --> 1:07:02.680 the dows. It's this. It's this sort of chat where 1:07:03.320 --> 1:07:06.680 people can ideate with each other in real time instead 1:07:06.720 --> 1:07:08.480 of you know, going to read it and waiting for 1:07:08.520 --> 1:07:10.439 posts to be responded to, not knowing how many people 1:07:10.440 --> 1:07:13.320 are in there, you're really seeing this liveliness. So it 1:07:13.480 --> 1:07:15.520 got adopted from video games back in the day where 1:07:15.560 --> 1:07:18.480 people were playing cross platform and someone wanted to play 1:07:18.520 --> 1:07:20.320 Call of Duty with someone on PS five but they 1:07:20.360 --> 1:07:22.760 had a PC. You turn on Discord and then you 1:07:22.760 --> 1:07:26.280 would use it as a UM as a communication tool, 1:07:26.680 --> 1:07:33.240 but they have quickly learned that they are the the 1:07:34.040 --> 1:07:36.320 center of Web three n f t s and what 1:07:36.520 --> 1:07:39.000 is being being used at these communities. So they have 1:07:39.920 --> 1:07:41.560 held off on their I p O and they're going 1:07:41.680 --> 1:07:44.880 back to this is all other stuff. But they're they're 1:07:44.920 --> 1:07:47.000 going back to building out their Web three stuff because 1:07:47.000 --> 1:07:50.400 there are ways to manipulate a Web two device or 1:07:50.440 --> 1:07:53.880 a Web two sort of ecosystem when Web three is involved. 1:07:54.320 --> 1:07:56.400 And and so those are again some of those problems 1:07:56.440 --> 1:07:58.440 that were new type of problems that we're running into. Right, 1:07:58.680 --> 1:08:00.960 you don't want to click on links in Discord and 1:08:00.960 --> 1:08:03.400 connect your wallet because all your stuff might be going 1:08:03.440 --> 1:08:06.400 to somebody else, like things like that that Discord needs 1:08:06.440 --> 1:08:08.400 to fix. So Discord is a just think of it 1:08:08.480 --> 1:08:10.600 as a big party and everyone's in there chatting at 1:08:10.640 --> 1:08:12.640 the same time. And n f t s that are 1:08:12.760 --> 1:08:23.640 very popular constantly have stuff happening in them. Okay, go 1:08:23.800 --> 1:08:25.760 back to your narrative, you put off the videos, you 1:08:25.920 --> 1:08:29.040 educate your audience. And so the white list went from 1:08:29.960 --> 1:08:34.040 UH three nine thousand, nine for for one thousand, for 1:08:34.160 --> 1:08:36.559 for ten thousand tokens and we shut off the white list, 1:08:36.640 --> 1:08:38.640 and we kind of thought that was a day. We 1:08:38.760 --> 1:08:40.240 kind of wrapped it up, like all right, here we go, 1:08:40.400 --> 1:08:43.439 time to start building. What we didn't know was that 1:08:43.960 --> 1:08:49.519 out of those nine thousand people, about sixty five of 1:08:49.560 --> 1:08:52.000 them were not able to get either. So they got 1:08:52.520 --> 1:08:54.640 they got kind of stone walled either when they were 1:08:54.640 --> 1:08:56.320 trying to buy it with their visa car or coin 1:08:56.400 --> 1:08:59.479 based takes a couple of weeks to authenticate you, or 1:09:00.240 --> 1:09:03.040 you know, there's like no your your customer on finance now, 1:09:03.520 --> 1:09:05.040 and so all of a sudden, all these people that 1:09:05.120 --> 1:09:06.560 thought they were going to get in or it just 1:09:06.600 --> 1:09:08.559 got too difficult, right we talked about you talk about 1:09:08.560 --> 1:09:10.479 friction all the time. There was a little bit too 1:09:10.560 --> 1:09:13.000 much friction. Like I have to get cryptocurrency. I don't 1:09:13.040 --> 1:09:15.400 really trust it. I hear bad things, and I gotta 1:09:15.439 --> 1:09:16.920 put it in this metal mask ballet and then I 1:09:16.960 --> 1:09:19.320 gotta go on this thing called open sea, and I 1:09:19.360 --> 1:09:21.200 gotta mint this thing and I'm getting this token but 1:09:21.280 --> 1:09:23.560 it's really just a jpeg. Uh fuck it, you know, 1:09:23.720 --> 1:09:25.519 like I'm I'm I'm over it, right, So we had 1:09:25.560 --> 1:09:29.040 about seventy percent that didn't get there. You know, they 1:09:29.120 --> 1:09:30.639 signed up and they got to that point they didn't 1:09:30.640 --> 1:09:33.479 get crypto again, we wrote a piece of code to 1:09:33.600 --> 1:09:36.920 look in their wallets and see and uh so we 1:09:37.040 --> 1:09:40.600 had what would be called a a steady sellout. So 1:09:40.720 --> 1:09:42.160 it took a couple of weeks to sell the ten 1:09:42.240 --> 1:09:45.599 thousand tokens um and then after that we just started 1:09:45.600 --> 1:09:47.360 building and the tenth the way. Just to be clear, 1:09:47.439 --> 1:09:51.080 this is separate from the three hundred and fifty dollar one. Nope, 1:09:51.120 --> 1:09:55.120 this is it. So you ultimately did sell ten thousands, yes, 1:09:55.760 --> 1:09:57.559 and so what we did we had, you know, made 1:09:57.600 --> 1:09:59.360 a few million dollars on that, and we rolled it 1:09:59.439 --> 1:10:02.240 into because a couple of years ago I had bought 1:10:02.240 --> 1:10:04.240 a bunch of Sandbox Land and Sandbox For anyone that 1:10:04.280 --> 1:10:06.760 doesn't know what that is is a metaverse. It is 1:10:06.840 --> 1:10:09.519 a decentralized platform which centralized for now, but it will 1:10:09.520 --> 1:10:11.880 be decentralized as people that own land, they will gain 1:10:11.960 --> 1:10:14.280 more governance. As a whole roadmap to that, but a 1:10:14.360 --> 1:10:16.400 metaverse is kind of like Ready Player one right where 1:10:16.439 --> 1:10:18.240 you go in and you can jump from people's worlds 1:10:18.280 --> 1:10:20.080 to worlds and they all have different things going on. 1:10:20.560 --> 1:10:23.559 There's a bunch of different gaming techniques that we go into. 1:10:23.640 --> 1:10:25.880 But there's a bunch of reasons that people will want 1:10:25.880 --> 1:10:28.120 to be there. They can wear their digital merch, they 1:10:28.160 --> 1:10:31.320 can throw virtual parties, you can actually have concerts there. 1:10:31.680 --> 1:10:34.000 You can stream kind of what Fortnite did, but you 1:10:34.000 --> 1:10:36.320 would you could token gate it to where you say, hey, 1:10:36.360 --> 1:10:39.080 Deathbat club owners only get to watch this concert, or 1:10:39.960 --> 1:10:41.720 everyone gets to watch the concert. But if your Death 1:10:41.720 --> 1:10:43.320 Beats club owner, we're gonna give you a one of 1:10:43.400 --> 1:10:45.800 a one of a kind T shirt from the day. Okay, 1:10:46.080 --> 1:10:48.960 the name of the club just go a little deeper 1:10:49.040 --> 1:10:51.160 in there. So the Death Bats club Deathbed is a 1:10:51.280 --> 1:10:53.360 logo that we came up with in high school. It's 1:10:53.360 --> 1:10:57.360 a skull with wings um. Peter Luban at Bravado used 1:10:57.360 --> 1:11:00.160 to call it the Nike swish of heavy metal, say 1:11:00.200 --> 1:11:03.400 it's our, it's our. When we were young kids, we said, hey, 1:11:03.439 --> 1:11:05.680 look at the Misfits and look at some of these 1:11:05.760 --> 1:11:08.400 bands are Iron Maiden with Eddie, and we said, you 1:11:08.520 --> 1:11:11.680 don't need to know their name to know what that 1:11:11.800 --> 1:11:13.840 band is. You need to know that that's the Crimson 1:11:13.880 --> 1:11:15.519 Skull and that's the Misfits. You don't need to see 1:11:15.520 --> 1:11:17.960 Iron Maiden to know that Eddie is Iron Maiden and 1:11:18.040 --> 1:11:20.840 we said we want that, so, you know, being the 1:11:20.920 --> 1:11:23.200 little I guess we had some foresight there, but um, 1:11:23.240 --> 1:11:26.000 we had our friend Michael Montahue rest is slowly passed away, 1:11:26.439 --> 1:11:28.200 but um he drew the death bet for us, and 1:11:28.479 --> 1:11:30.360 that was the first drawing of it. We were just like, 1:11:30.479 --> 1:11:32.920 we want a realistic skull with wings, and we made 1:11:33.000 --> 1:11:36.120 this thing and at the time, uh, we just started 1:11:36.160 --> 1:11:38.680 branding it everywhere. So that's the death Bet. So this 1:11:38.920 --> 1:11:42.120 club is based off of our logo and we took 1:11:42.200 --> 1:11:44.160 the idea of the board apes and said, there's gonna 1:11:44.160 --> 1:11:46.559 it's gonna be generative death Bat. You're gonna get your 1:11:46.600 --> 1:11:48.080 own one of one that you can do whatever you 1:11:48.160 --> 1:11:49.840 want with. In fact, we gave up the I P 1:11:50.280 --> 1:11:53.040 to the Death Beats, So twenty years in building this brand, 1:11:53.439 --> 1:11:55.240 we turned around to the fans instead, if you get 1:11:55.280 --> 1:11:57.760 this token, you can go do whatever you want with it. 1:11:58.080 --> 1:12:00.720 So of course we're seeing a podcast out started with it, 1:12:01.040 --> 1:12:03.519 and that's the logo, and we see people doing merch 1:12:03.600 --> 1:12:05.439 shops and they're building merch for each other and they're 1:12:05.439 --> 1:12:08.240 making hats for each other. So our web three ethos 1:12:08.280 --> 1:12:11.280 at this point is that the more people evangelize this 1:12:11.479 --> 1:12:14.439 logo in the band. Then the bigger the club gets, 1:12:14.479 --> 1:12:17.200 and the bigger the band gets. Okay, I like board apes. 1:12:17.360 --> 1:12:21.200 Is everybody's logo slightly different, yes and so, and then 1:12:21.240 --> 1:12:22.960 you have things like some have gold skin and some 1:12:23.160 --> 1:12:26.240 have psychedelic skin, and some have and we also sweetened 1:12:26.240 --> 1:12:27.640 the pot a little bit. We have some that come 1:12:27.720 --> 1:12:29.360 with free meet and greets for life. We have some 1:12:29.520 --> 1:12:31.760 that come with free tickets for life. But that wasn't 1:12:31.800 --> 1:12:33.960 our main focus. That was something fun. We just threw 1:12:34.040 --> 1:12:36.280 in there because we thought it would be really cool 1:12:36.360 --> 1:12:38.400 for some fan to to get a guitar every year 1:12:38.439 --> 1:12:40.800 from Sinister Gates, or you know, get to go to 1:12:40.880 --> 1:12:42.240 all the meet and greets and when they've met us 1:12:42.280 --> 1:12:44.800 twenty times, I'll probably sell it to someone else. All 1:12:44.840 --> 1:12:47.160 these tokens were the same price. It was all luck 1:12:47.200 --> 1:12:49.480 of the draw, you know. So the kid in Argentina 1:12:49.600 --> 1:12:52.160 that you know got three and or fifty bucks. And 1:12:52.200 --> 1:12:53.840 the reason I bring of Argentina because I met a 1:12:53.920 --> 1:12:56.400 kid that took all of his money and minted board apes. 1:12:56.439 --> 1:12:59.519 He minted twenty five board apes with all of his money, 1:13:00.200 --> 1:13:01.960 five bucks of pop. He saved it with his brother 1:13:02.000 --> 1:13:04.680 and now the kids a multimillionaire, of course, but you 1:13:04.800 --> 1:13:06.519 hear these stories, right. We wanted to give our fans 1:13:06.640 --> 1:13:10.000 like that that couldn't afford a meet and greet package 1:13:10.120 --> 1:13:13.800 or a guitar that costs thirty at retail the chance 1:13:13.880 --> 1:13:15.639 to possibly get one of these and when you're done 1:13:15.680 --> 1:13:17.760 with it, you just send it onto to someone else 1:13:17.800 --> 1:13:20.120 you can sell it. So that was the idea that 1:13:20.240 --> 1:13:22.760 wasn't the The main idea was not the big perks though. 1:13:23.200 --> 1:13:25.519 The idea was that we get these people in the club, 1:13:25.840 --> 1:13:28.320 we start decentralizing it in a way, and we give 1:13:28.360 --> 1:13:30.640 them ownership of their bat, We give them ownership of 1:13:30.720 --> 1:13:33.679 this club. We start giving them perks. We're doing giveaways 1:13:33.720 --> 1:13:36.960 every month, We're doing all these things and uh and 1:13:37.040 --> 1:13:39.400 as the story goes on, I mean I have more examples. 1:13:39.800 --> 1:13:42.320 That was like version one point oh of what the 1:13:42.400 --> 1:13:46.040 Death Bats Club gets you and um. So to go 1:13:46.120 --> 1:13:48.240 back to the money though, because this is important, we 1:13:48.320 --> 1:13:50.640 took the two point seven million, right or whatever it 1:13:50.760 --> 1:13:52.800 was three million dollars that we made on this, and 1:13:52.920 --> 1:13:55.280 we've we bought n f T World, which is another metaverse. 1:13:55.360 --> 1:13:59.160 We bought. We bought um a thing called pixel Verse. 1:13:59.520 --> 1:14:02.160 We bought we started building our land in the sandbox, 1:14:02.160 --> 1:14:04.960 which costs, you know, around fifty to sixty dollars per 1:14:05.080 --> 1:14:07.479 per plot. We have thirty six plots. I bought the 1:14:07.520 --> 1:14:10.080 thirty six plots two years ago when it was thirty 1:14:10.120 --> 1:14:12.920 thousand dollars and now they're worth two point five three 1:14:12.960 --> 1:14:15.280 million dollars for this land that we have. And so 1:14:15.560 --> 1:14:18.439 but we took this this crowdfunding in a way and 1:14:18.520 --> 1:14:20.720 we're just funneling it all right back into the club. Now. 1:14:21.240 --> 1:14:22.840 Our ideas that people are gonna have so much fun 1:14:22.920 --> 1:14:24.880 with this club that we can sell them digital merch 1:14:25.120 --> 1:14:27.560 in there, we can do coke token gated concerts, we 1:14:27.640 --> 1:14:30.360 can have events in there, and as you air drop 1:14:30.520 --> 1:14:32.320 holders things, more people are gonna want to get in 1:14:32.479 --> 1:14:34.479 and we can do things with them as well. It 1:14:34.520 --> 1:14:36.840 doesn't have to be just Death Bats Club. So that 1:14:37.080 --> 1:14:41.040 kind of sums up the b one version of what 1:14:41.280 --> 1:14:44.679 where we see the Death Bats Club. Um, there's also 1:14:44.760 --> 1:14:48.000 other things where we air dropped every holder free tickets 1:14:48.040 --> 1:14:50.040 to any show they want. And the way we're doing 1:14:50.080 --> 1:14:51.280 that as we went to Live Nation and we went 1:14:51.360 --> 1:14:53.840 to Ryan Harlacker and our booking agent, Rob Light, and 1:14:53.960 --> 1:14:56.400 we said we need two d tickets for ship per 1:14:56.479 --> 1:14:58.479 show that we're just gonna put these kids on on 1:14:58.520 --> 1:15:00.680 the guest list. So when you go and redeem your 1:15:00.680 --> 1:15:02.800 token on the web three site and authenticates that you're 1:15:02.800 --> 1:15:06.000 the owner, it's gonna take your information and put it 1:15:06.120 --> 1:15:11.800 directly into our our our, our, our guest list. Right now, 1:15:11.880 --> 1:15:15.040 that's the shoestring budget. Now, if you get Michael Rapino 1:15:15.080 --> 1:15:17.080 and these guys who are already messing with polygon and 1:15:17.160 --> 1:15:20.240 messing with these ticket stubs, and you go, guys, let 1:15:20.320 --> 1:15:22.840 us plug in. This is not this is not some 1:15:22.960 --> 1:15:25.880 ecosystem that we is owned by anybody. We're gonna plug 1:15:25.960 --> 1:15:28.599 in and let these be authenticated tickets. There's already companies 1:15:28.600 --> 1:15:30.720 working on scanning, and all of a sudden, you've got 1:15:30.800 --> 1:15:33.360 this thing where it can be a much more seamless route. 1:15:33.400 --> 1:15:35.360 Now I believe that, of course tickets are going on 1:15:35.400 --> 1:15:37.920 the blockchain. There's you know, I read your thing about 1:15:37.960 --> 1:15:41.720 the ticketmaster and all this, and there's there's obviously, um 1:15:43.040 --> 1:15:45.559 there's obviously more problems, and there's problems that you solve, 1:15:45.680 --> 1:15:47.479 and there's things that the artists don't want the fans 1:15:47.560 --> 1:15:49.120 to know, and there's all these things that you know 1:15:49.160 --> 1:15:51.840 obviously that that you've have, you've touched on, but things 1:15:51.920 --> 1:15:55.439 like royalties being on chain is a no brainer. The auditing, 1:15:55.560 --> 1:15:59.160 the lawyers, the paperwork, all these things. There's companies right 1:15:59.200 --> 1:16:01.360 now that i'm that are very far down the line 1:16:01.400 --> 1:16:04.160 of convincing Spotify and Apple Music to move on to 1:16:04.280 --> 1:16:06.280 chain so that artists can get paid within twenty four hours. 1:16:06.640 --> 1:16:09.519 And at that point we can fractionalize those royalties out 1:16:09.520 --> 1:16:11.960 with a simple smart contract. We can actually pay our 1:16:12.040 --> 1:16:16.000 Death Beats club owners a percentage. Now you would say, well, Matt, 1:16:16.040 --> 1:16:17.400 you can't do that with the deals that you've got, 1:16:17.640 --> 1:16:20.519 the label deals. Hence why we're thinking about how do 1:16:20.560 --> 1:16:22.560 you do this all independently where we can keep the 1:16:22.600 --> 1:16:25.679 line share of Spotify, and we can keep the line 1:16:25.720 --> 1:16:28.320 share of our streaming services, and we can evangelize these 1:16:28.360 --> 1:16:31.240 people that the bigger the band gets, the more that 1:16:31.280 --> 1:16:34.920 you're gonna be paid by owning this token. Now, these 1:16:34.960 --> 1:16:37.400 are all things that you can do or not, but 1:16:37.479 --> 1:16:41.680 their possibilities, and they're all very interesting possibilities. And I 1:16:41.760 --> 1:16:44.840 feel like I just puked a bunch of rabbit holes 1:16:44.880 --> 1:16:46.880 on you. But these are all things that we're thinking 1:16:46.920 --> 1:16:49.280 about in terms of Web three and why it's important 1:16:49.520 --> 1:16:51.960 and where it's gonna go. We don't know the answer, 1:16:52.040 --> 1:16:54.760 but we we are preparing ourselves for these very cool 1:16:54.880 --> 1:16:58.200 creative endeavors that we can do with our fans. Let's start. 1:16:58.479 --> 1:17:01.920 Everybody you've got in the thousand got in basically got 1:17:02.000 --> 1:17:06.240 in for three Yes, the people who bought in, and 1:17:06.360 --> 1:17:09.400 when did this go live or went live in December? 1:17:09.560 --> 1:17:14.439 Anybody complaining? They're the happiest people. Nobody's complaining going that 1:17:14.560 --> 1:17:17.839 discord and they're just so happy that they have access. 1:17:18.920 --> 1:17:22.200 Well I'll end at that. No, no one's complained. Okay, Well, 1:17:22.360 --> 1:17:24.400 oh oh, by the way, are you asking about deathbats 1:17:24.439 --> 1:17:26.400 holders are other people? No, I'm talking about the people 1:17:26.400 --> 1:17:29.120 who paid three d None of them are complaining. No. Okay, 1:17:29.760 --> 1:17:33.360 if you paid your three fifty dollars so far, you've 1:17:33.400 --> 1:17:37.240 got your own icon of the band that you own. 1:17:38.360 --> 1:17:41.439 You say you're gonna get free tickets? What else? Yeah, 1:17:41.439 --> 1:17:44.240 so they have free tickets. They have access to our metaverse, 1:17:44.400 --> 1:17:46.639 which is obviously everything is moving online. You see Nike 1:17:46.840 --> 1:17:49.200 just bought. You see Adidas just bought right next to us. 1:17:49.520 --> 1:17:51.639 The hundreds are right next to us. The board apes 1:17:51.640 --> 1:17:53.960 are there the crypto punks are there. It's this whole 1:17:54.200 --> 1:17:56.840 group of people that are basically turning their shutting down 1:17:56.880 --> 1:17:59.800 their websites. They're shutting down the idea of Facebook and 1:17:59.840 --> 1:18:01.200 all these other things, and they're going straight to the 1:18:01.200 --> 1:18:04.800 audience and they're building experiences in there. UM, so right 1:18:04.880 --> 1:18:08.240 now you will get there's parties that are gonna be 1:18:08.280 --> 1:18:09.720 happening that I don't want to give the date yet 1:18:10.240 --> 1:18:11.840 at certain n f T events and you have to 1:18:11.880 --> 1:18:13.160 and you won't be able to get in unless you 1:18:13.200 --> 1:18:15.800 have a token. We will be doing a small tour 1:18:16.600 --> 1:18:18.720 before the Wreck Next record comes out, which will be 1:18:18.800 --> 1:18:21.000 for token holders only, and we'll be going to very 1:18:21.040 --> 1:18:23.400 small places and we have a sponsor that will be 1:18:23.439 --> 1:18:27.720 paying for that. UM. We have white lists and partnerships 1:18:28.040 --> 1:18:31.720 with big merch brands and video game headset companies that 1:18:31.920 --> 1:18:34.960 will be gifting our owners these sorts of things. Now 1:18:35.040 --> 1:18:37.640 to them, it's cool because they're they're getting involved in 1:18:38.000 --> 1:18:39.479 this thing at the ground floor and they're able to 1:18:40.040 --> 1:18:43.240 participate and get the cool factor by they're the guys 1:18:43.240 --> 1:18:44.640 that gave us the headsets are they're the guys that 1:18:44.720 --> 1:18:47.360 did this. Um. We are a little bit of an advantage. 1:18:47.360 --> 1:18:49.519 We own our own merch so we own our own warehouse, 1:18:49.560 --> 1:18:52.479 and we're able to plug all these things directly through metadata. 1:18:52.520 --> 1:18:55.040 We don't have to go to anybody and say, hey, 1:18:55.120 --> 1:18:57.439 can you try to you know, finagle all this. We 1:18:57.520 --> 1:18:59.559 understand that we're in a different position than a lot 1:18:59.600 --> 1:19:03.360 of bands, um. And so there's that, and then we 1:19:03.479 --> 1:19:07.360 will be air dropping everybody avatars for the Sandbox and 1:19:07.439 --> 1:19:09.439 for the n f T world. So you will be 1:19:09.479 --> 1:19:11.479 getting an avatar that there's only ten thousand of, but 1:19:11.520 --> 1:19:12.680 you can only get them if you have the death 1:19:12.680 --> 1:19:14.760 Beats token. So now you get to walk around, you 1:19:14.800 --> 1:19:17.240 get the flex in the metaverse with your friends and 1:19:17.320 --> 1:19:20.519 play these games. But you've got a Deathbat that you 1:19:20.560 --> 1:19:23.960 don't have to pay for. It's free. Um. We would 1:19:24.120 --> 1:19:26.960 We have a podcast that we started that Death Beats 1:19:27.000 --> 1:19:29.160 Club pays for, you know, with some of those royalties, 1:19:29.600 --> 1:19:32.400 and every month we break down songs like on a 1:19:32.560 --> 1:19:35.479 very high level of the music theory, all these things 1:19:35.520 --> 1:19:37.760 that went into the song, the stories behind them, and 1:19:37.880 --> 1:19:39.320 what we want to do eventually is get on a 1:19:39.400 --> 1:19:42.680 decentralized platform where we can fractionalize all those royalties to 1:19:43.080 --> 1:19:46.720 the holders. So that's what they get in what's coming 1:19:46.800 --> 1:19:49.160 up in the in the short term. Um, And then 1:19:49.200 --> 1:19:50.920 you've got to think when we start playing shows again, 1:19:51.200 --> 1:19:54.320 they do have those tickets. They will be having poeps, 1:19:54.320 --> 1:19:56.200 They will get ticket stubs for every show, and there 1:19:56.240 --> 1:19:58.080 will be a reward system based on how many shows 1:19:58.120 --> 1:20:00.800 you went to. And they also get monthly giveaways where 1:20:00.840 --> 1:20:05.160 we give away about three thousand dollars with the stuff 1:20:05.520 --> 1:20:07.080 just randomly to any bat. All you have to do 1:20:07.160 --> 1:20:08.240 is hold it. You don't have to be in there 1:20:08.280 --> 1:20:10.720 and participate. Um. We give you white list to every 1:20:10.760 --> 1:20:12.960 other projects, like if the board Apes came to us, 1:20:12.960 --> 1:20:14.840 they do it all the time, like board Apes don't, 1:20:14.880 --> 1:20:17.040 but they come to other brands and they say, hey, 1:20:17.160 --> 1:20:20.160 we're doing a thing with Adidas. Like your owners get 1:20:20.200 --> 1:20:21.960 on the white list, they can buy our n f T. First. 1:20:22.240 --> 1:20:23.720 I got in Adida's n f T because I was 1:20:23.760 --> 1:20:26.240 a board ape holder, right and so now I get 1:20:26.240 --> 1:20:28.720 access to the Adida's metaverse and I get free merch 1:20:28.800 --> 1:20:31.760 from them. So these are all things that are interconnected 1:20:32.200 --> 1:20:34.519 that our death Dot club owners are getting at this point. 1:20:34.560 --> 1:20:36.679 And also one of the biggest things that sold everyone 1:20:36.760 --> 1:20:38.920 is we have their own merch booth in their own 1:20:39.000 --> 1:20:42.080 line to get into shows. So they simply get to 1:20:42.120 --> 1:20:43.840 walk straight and go to dinner, not have to wait 1:20:43.880 --> 1:20:45.519 in line, just walk right in. We have our own 1:20:45.560 --> 1:20:47.680 guy waiting at the door that's gonna check your thing. 1:20:47.760 --> 1:20:49.680 You it's all gonna be on the you know, the list. 1:20:49.720 --> 1:20:52.080 Like I said, it's shoestring for now. Um. And then 1:20:52.080 --> 1:20:53.640 you're gonna walk right in and you're gonna have your 1:20:53.680 --> 1:20:55.120 own merch but that you can buy your own stuff. 1:20:55.520 --> 1:20:58.400 So these are the things that we have been ideating 1:20:58.439 --> 1:21:00.439 on and what we're doing right now. Hey, can you 1:21:00.520 --> 1:21:03.560 mention the brands that are involved, the headset brand and 1:21:03.640 --> 1:21:06.320 the sponsor. Um. We're still finishing that up, but to 1:21:06.880 --> 1:21:10.240 you know, just to be transparent with things that we 1:21:10.360 --> 1:21:13.360 have worked with before. We've worked with Stuff Gaming. We've 1:21:13.400 --> 1:21:16.040 worked with the Call of Duty franchise, We've worked with Astros, 1:21:16.479 --> 1:21:19.680 We've worked with we we have an announcement coming out 1:21:19.720 --> 1:21:24.360 with the biggest crypto um company in the world. UM. 1:21:24.800 --> 1:21:27.240 I can't announce them, but people can put the pieces together. 1:21:27.280 --> 1:21:30.040 That's coming soon. UM. We worked with the with the 1:21:30.160 --> 1:21:32.400 hundreds or Bobby and Ben. We want to do something 1:21:32.479 --> 1:21:34.840 with them. There's a lot of things that people have 1:21:34.920 --> 1:21:36.880 wanted to do sponsorships with us, and we've never done it. 1:21:37.120 --> 1:21:40.280 I've always felt it was extremely cheesy. But with the 1:21:40.320 --> 1:21:42.240 Death Beats Club, we think it's a perfect way to 1:21:42.400 --> 1:21:44.560 get their brands involved without us feeling like we're a 1:21:44.600 --> 1:21:47.479 sellout having a logo on the back of our stage 1:21:47.600 --> 1:21:50.160 or having someone sponsor our whole tour. Right, We've never 1:21:50.240 --> 1:21:52.200 felt that was cool, but we feel if we can 1:21:52.280 --> 1:21:54.880 give things to our Death Beats Club owners, we're willing 1:21:54.920 --> 1:21:58.160 to do that. Okay, so there are ten thousand, what 1:21:58.360 --> 1:22:01.680 about opening the club of more people. So there's very 1:22:01.720 --> 1:22:03.960 interesting ways that the board Apes have done it right. 1:22:04.120 --> 1:22:06.240 And so if you look at how far the board 1:22:06.280 --> 1:22:09.360 Apes have come, they now have ape coin, which is 1:22:09.840 --> 1:22:12.479 fourteen dollars a coin, and you can't get anything in 1:22:12.520 --> 1:22:14.799 the board Ape ecosystem, which is going to be launching 1:22:15.040 --> 1:22:18.720 in a month um called uh the other Side, and 1:22:18.760 --> 1:22:21.120 this is gonna be a metaverse that you and for 1:22:21.320 --> 1:22:25.160 people that don't play video games, you basically mine resources 1:22:25.240 --> 1:22:27.120 on the land that you get air dropped. If you 1:22:27.200 --> 1:22:29.519 have an ape, you get air dropped land. Now it's 1:22:29.560 --> 1:22:32.720 yours to sell to anyone you want. But they have 1:22:32.920 --> 1:22:36.240 a thing, and so basically they air dropped everybody ape coin. Now, 1:22:36.360 --> 1:22:39.240 they did a mutation earlier on where they gave every 1:22:39.640 --> 1:22:43.120 ape a serum and with the serum, you drink it 1:22:43.160 --> 1:22:44.479 with your ape and you get another n f T 1:22:44.960 --> 1:22:47.519 and an other n f T is called a mutant ape, 1:22:48.040 --> 1:22:50.479 and they had kennel dogs. They did two different versions 1:22:50.520 --> 1:22:52.880 of this, and then they opened it up to the public. Now, 1:22:52.960 --> 1:22:55.240 if you buy these mutant apes, when you've got one 1:22:55.240 --> 1:22:57.040 for free, if you're an ape holder, you could sell 1:22:57.120 --> 1:22:59.400 it on the secondary market, or you could be a 1:22:59.479 --> 1:23:04.080 new person buying in, but you get tiered access. Right, 1:23:04.400 --> 1:23:06.400 you didn't get as much coin as the AP holders, 1:23:06.760 --> 1:23:08.719 you didn't get as much land as the ape holders, 1:23:08.960 --> 1:23:10.920 but you were able to go to part certain parties, 1:23:11.040 --> 1:23:13.360 You're able to do certain things, so people can buy 1:23:13.400 --> 1:23:16.200 the merch, they can evangelize, but they're in at a 1:23:16.680 --> 1:23:18.800 lower level. Now, if you want to level up and 1:23:18.840 --> 1:23:22.680 buy the ape um, then you're gonna have to put 1:23:22.760 --> 1:23:25.439 some serious cash down, right, So the I think the 1:23:25.600 --> 1:23:27.639 mutant apes at this point are probably a hundred thousand 1:23:27.640 --> 1:23:29.479 dollars to get in at this point because the board 1:23:29.520 --> 1:23:32.639 apes have been killing it. And you know board Ape 1:23:32.680 --> 1:23:36.640 is probably three four and fifty dollars. But what you 1:23:36.720 --> 1:23:39.200 see is you're allowing more people in the ecosystem and 1:23:39.280 --> 1:23:41.640 to participate when they can. And if you get in 1:23:41.720 --> 1:23:44.160 early to get those mutant drops, they were like a 1:23:44.240 --> 1:23:46.560 thousand bucks. It's just those people at the foresight to 1:23:46.600 --> 1:23:48.519 get in right and then and then it becomes so 1:23:49.400 --> 1:23:51.200 um important to people to get in because it's the 1:23:51.240 --> 1:23:53.599 cool kids club that you know, you get in there 1:23:53.600 --> 1:23:55.240 and and it's and you and you can make some 1:23:55.280 --> 1:23:58.200 money on it. But again I hate talking about floors 1:23:58.240 --> 1:24:00.599 and what tokens are worth because A think it misses 1:24:00.640 --> 1:24:03.240 the point in music. You should be giving people such 1:24:03.360 --> 1:24:05.960 overwhelming value for their tokens that they don't want to 1:24:06.000 --> 1:24:09.280 sell them and that someday they want to they own them, right, 1:24:09.680 --> 1:24:11.800 So like, no one's gonna be mad at the board 1:24:11.840 --> 1:24:13.560 apes that you know, this guy got let in for 1:24:13.560 --> 1:24:15.920 a thousand bucks and now if he sells it and 1:24:16.000 --> 1:24:18.439 he needs to leave the club, he keeps the money. 1:24:18.760 --> 1:24:21.040 No one's mad about that that you truly own these things. 1:24:21.600 --> 1:24:25.400 Um So with music, I think people have missed the point. 1:24:25.920 --> 1:24:30.000 I think selling your art on the blockchain is it 1:24:30.080 --> 1:24:33.240 does not compute. I think selling very little utility like 1:24:33.320 --> 1:24:36.360 a one time offer does not compute. I believe if 1:24:36.400 --> 1:24:38.000 you create these things at a touch point to your 1:24:38.000 --> 1:24:41.439 whole ecosystem, that is the play. And I think everything 1:24:41.600 --> 1:24:46.160 from Ticketmaster to live Nation two, the spotifyes or if 1:24:46.280 --> 1:24:48.560 Jack does something with Title, I think these will be 1:24:48.640 --> 1:24:51.120 on the blockchain, and doesn't matter what blockchain there are, 1:24:51.439 --> 1:24:54.240 what they're on, you're gonna have a layer two capabilities 1:24:54.280 --> 1:24:57.920 to funnel money or your earnings into ethereum, and you'll 1:24:57.920 --> 1:25:00.040 be able to funnel that into token holders if you 1:25:00.080 --> 1:25:01.679 want to go to the financial route. If you don't, 1:25:02.000 --> 1:25:04.519 just offer them a ton of value and continue to 1:25:04.640 --> 1:25:09.080 have this ecosystem that evangelizes itself. Okay, two hundred members 1:25:09.120 --> 1:25:11.360 of the club get it into each gig. How do 1:25:11.439 --> 1:25:13.519 you select those two hundred members. Well, we've done some 1:25:13.560 --> 1:25:18.040 analytics on it, right, Um, so obviously there's not a 1:25:18.160 --> 1:25:20.400 thousand holders in l A. L A is gonna be 1:25:20.400 --> 1:25:22.240 your biggest market. London is gonna be a big market. 1:25:22.640 --> 1:25:24.680 We have looked at it and we think at the 1:25:24.880 --> 1:25:31.280 most you might get a hundred if in the major 1:25:31.400 --> 1:25:33.519 major markets. I don't think it's gonna be even close 1:25:33.560 --> 1:25:35.559 to a problem. But we have an rs VP system 1:25:35.600 --> 1:25:38.400 set up on the back end basically that's rolling out 1:25:38.479 --> 1:25:39.680 this week. You know, we didn't need to have it 1:25:39.760 --> 1:25:41.439 rolled out because we haven't done shows we're not doing 1:25:41.560 --> 1:25:44.479 until next year. But basically what they would do, and 1:25:44.520 --> 1:25:47.040 I've played with it, basically, all you do is you 1:25:47.080 --> 1:25:49.040 were deem your token and we did a fun little 1:25:49.080 --> 1:25:51.000 caveat we had a big n FT artist named pop 1:25:51.040 --> 1:25:53.519 Wonder make the ticket and the idea is you can 1:25:53.600 --> 1:25:56.519 keep the ticket, or if you use the ticket, it 1:25:56.640 --> 1:25:59.200 burns and so you no longer have the ticket. So 1:25:59.360 --> 1:26:01.400 now you can and so now the pop Wonder piece 1:26:01.439 --> 1:26:03.240 goes up in value for the people that are keeping 1:26:03.240 --> 1:26:04.880 the ticket and the people that want to go to 1:26:04.920 --> 1:26:06.920 the ticket they're like, screw it, I got this free ticket. 1:26:06.960 --> 1:26:09.200 I'm gonna go, and it's actually a plus one and 1:26:09.320 --> 1:26:11.719 for anybody. And we've done the analytics, we're looking around. 1:26:11.720 --> 1:26:13.760 There's not gonna be more than a hundred people at 1:26:13.800 --> 1:26:16.400 one particular show, and so we've kind of looked at 1:26:16.439 --> 1:26:18.639 all the math on this and said we can afford 1:26:18.680 --> 1:26:21.320 to probably give out two tickets to everybody, and it's 1:26:21.320 --> 1:26:23.479 still not gonna be full, and if it is, I'm 1:26:23.479 --> 1:26:25.960 gonna call Brian Harlocker and be like, hey, bro, give 1:26:26.000 --> 1:26:28.320 us a hundred more. You know, so I think as 1:26:28.400 --> 1:26:30.639 long as uh. But but at the end of the day, 1:26:30.640 --> 1:26:32.519 I think the big boys are coming in. Anyways, I 1:26:32.600 --> 1:26:34.599 know they're coming in. I've talked to these people. I'm 1:26:34.600 --> 1:26:36.920 not gonna name names, but I know these people are 1:26:36.960 --> 1:26:40.080 coming in and they're gonna do it, probably correctly, and 1:26:40.160 --> 1:26:41.880 hopefully they do it in an ethical way that it's 1:26:41.920 --> 1:26:43.920 better for the fan, and that we can plug in 1:26:44.080 --> 1:26:49.200 our fan clubs and we can literally just work lockstep 1:26:49.280 --> 1:26:52.880 with them without anybody being anybody's boss. Just simply buy 1:26:52.880 --> 1:26:54.360 a little bit of data and a little bit of code. 1:26:54.400 --> 1:26:57.800 Say we're a CIA artist, we are working, this is 1:26:57.800 --> 1:26:59.400 the tour we're doing, and we're plugging in our Death 1:26:59.439 --> 1:27:01.640 Beats club. Do you have a problem with that? And 1:27:01.680 --> 1:27:03.920 they're gonna say no, because they want our fans to 1:27:03.960 --> 1:27:06.120 be empowered. They want these things to work, and they're 1:27:06.160 --> 1:27:08.599 gonna be on the blockchain to all these different companies 1:27:08.680 --> 1:27:10.800 and and I think it's going to be a very 1:27:11.080 --> 1:27:15.880 very beautiful um ecosystem for the fan and it's gonna 1:27:15.920 --> 1:27:18.160 be very cool and exciting and creative for the artist, 1:27:18.560 --> 1:27:21.320 because we have a lot more creativity than just putting 1:27:21.360 --> 1:27:23.800 out a Facebook post and just all these things being 1:27:23.840 --> 1:27:25.800 blocked off and then hey, you got a new record, 1:27:25.840 --> 1:27:27.599 go pay them a million dollars and talk to your fans. 1:27:28.000 --> 1:27:33.920 Let's talk about kickstarter, never mind pledge music. There are 1:27:34.040 --> 1:27:38.600 examples where people took the money and didn't deliver. This 1:27:38.760 --> 1:27:42.240 is not identical, and one could argue that these people 1:27:42.280 --> 1:27:46.120 have already gotten the three fifty dollars worth. But this 1:27:46.280 --> 1:27:48.519 isn't our commitment that you're gonna do this on a 1:27:48.600 --> 1:27:52.799 regular basis for years. You know, maybe you have the commitment. 1:27:52.840 --> 1:27:55.200 Do you think other people will do it and funk 1:27:55.280 --> 1:27:58.479 up and then tarnish the whole sphere. The whole sphere 1:27:58.520 --> 1:28:00.840 is already getting tarnished because is do you have a 1:28:00.880 --> 1:28:04.320 bunch of board A copycats and they do just that, right, 1:28:04.439 --> 1:28:06.600 they go and they The problem with n f T 1:28:06.720 --> 1:28:09.320 s at this point, which can be you know, which 1:28:09.360 --> 1:28:11.040 is a good thing for new artists if you think 1:28:11.040 --> 1:28:15.400 about this, um, all the money's up front and when 1:28:15.479 --> 1:28:18.120 you get you know, three million dollars in your pocket 1:28:18.120 --> 1:28:20.040 and you're just some kid that's an artist and just 1:28:20.160 --> 1:28:22.160 like I don't know these people. I don't have anything. 1:28:22.400 --> 1:28:24.280 That's why I think when you look at a bench 1:28:24.280 --> 1:28:26.880 sevenfold and you look at Gary V and you look 1:28:26.920 --> 1:28:29.120 at Nike, and you look at Adidas, and you look 1:28:29.120 --> 1:28:32.000 at all these big people coming in, if you do 1:28:32.120 --> 1:28:35.280 it correctly, your your reputations on the line, right, and 1:28:36.080 --> 1:28:37.960 it has to be some sort of person that like 1:28:38.000 --> 1:28:40.519 g if slip knot did this. Some nuts not gonna 1:28:40.840 --> 1:28:43.200 rug their fans. That's the term you know that everyone uses. 1:28:43.360 --> 1:28:45.080 They're not gonna be like, oh, thanks for the few 1:28:45.120 --> 1:28:47.080 million bucks, Um, we're not going to build up the 1:28:47.120 --> 1:28:49.320 metaverse whatever, and then hey, why don't you come, you know, 1:28:49.479 --> 1:28:52.280 hang out with us on the our next tour. It's 1:28:52.320 --> 1:28:56.519 gonna be a complete dumpster fire, terrible pr I believe 1:28:56.640 --> 1:28:59.120 that if we got into streaming and we get into 1:28:59.400 --> 1:29:03.559 all these other things, the fractionalization of assets, the ability 1:29:03.640 --> 1:29:06.280 for these poeps and the fans to have more control, 1:29:06.560 --> 1:29:09.960 I believe this is a lifelong paradigm shift and how 1:29:10.000 --> 1:29:12.439 the whole industry is run. I believe it firmly. Obviously, 1:29:13.120 --> 1:29:15.080 you know, I don't know if it's your nephew or 1:29:15.400 --> 1:29:17.439 who you're talking to. Before. But I believe in this 1:29:17.600 --> 1:29:20.519 so firmly, and I've I've I've studied this stuff enough 1:29:20.600 --> 1:29:22.360 to where I don't see any other way of this 1:29:22.479 --> 1:29:26.120 going other than meta coming along and saying, hey, guys, 1:29:26.160 --> 1:29:28.280 it's easier over here. I want you just use our 1:29:28.320 --> 1:29:30.760 metaverse and we're just gonna own everything, right like. But 1:29:30.840 --> 1:29:32.599 there's a lot of people in this space that are 1:29:32.720 --> 1:29:36.920 very they're very much adamant to make sure that doesn't happen. 1:29:37.080 --> 1:29:39.040 I don't know if that, I don't know the future. 1:29:39.320 --> 1:29:41.040 I know that EVENTE seven fold is going to build 1:29:41.040 --> 1:29:42.680 out our own ecosystem. We're gonna own it and our 1:29:42.680 --> 1:29:44.920 fans are gonna own it. Um. But you're right, there 1:29:44.960 --> 1:29:47.439 could be there could be plenty of new artists that 1:29:47.479 --> 1:29:49.360 decided to crowd fund instead of buying the shirt, a 1:29:49.439 --> 1:29:51.599 chain reaction of that new band and they say, hey, 1:29:51.680 --> 1:29:55.559 we're gonna fractionalize the record that you guys basically fundraise 1:29:55.600 --> 1:29:57.560 for us. We're gonna own most of it, but you 1:29:57.600 --> 1:29:59.640 can own a piece of it. That's kind of like 1:29:59.720 --> 1:30:02.080 go on me where they could not be abandoned. That's 1:30:02.080 --> 1:30:03.960 at risk you're willing to take. There's a bunch of 1:30:04.040 --> 1:30:06.240 bands that I saw Vision of Disorder, Poison the Well. 1:30:06.720 --> 1:30:08.640 You know, all these hardcore bands when I was growing up, 1:30:08.800 --> 1:30:11.280 I would have easily bought those tokens, and if they 1:30:11.320 --> 1:30:13.960 didn't ever make anything for me, I would be completely 1:30:14.000 --> 1:30:16.320 fine with that owning those tokens. Now, just being there 1:30:16.360 --> 1:30:19.400 early and being being first evenge something fold. All I 1:30:19.400 --> 1:30:21.600 can do is speak for us. We will not do 1:30:21.760 --> 1:30:26.200 that to anybody because we have we have written out 1:30:26.360 --> 1:30:30.360 and started programming a game plan that works, and we 1:30:30.479 --> 1:30:33.920 know it works, and so we believe that we're just 1:30:33.960 --> 1:30:37.360 gonna and and this podcast could look like overpromising, we 1:30:37.439 --> 1:30:39.720 are going to under promise and over deliver on every 1:30:39.760 --> 1:30:41.240 one of these things. That's why I don't want to 1:30:41.280 --> 1:30:43.080 say too many things that we're doing, because this summer 1:30:43.439 --> 1:30:45.080 is going to be insane the stuff we open up 1:30:45.080 --> 1:30:48.640 and do. Um. But but I do believe that this 1:30:48.800 --> 1:30:51.320 is the future for for established acts, people that have 1:30:51.439 --> 1:30:54.080 something on the line. If you own this for Iron Maiden, 1:30:54.560 --> 1:30:56.120 and you had that token and they were giving you 1:30:56.200 --> 1:30:58.200 some of these perks, and even if a company was 1:30:58.280 --> 1:31:00.880 running it right, maybe if you have sanctuary running it 1:31:01.000 --> 1:31:03.280 or someone that works on their team running it, and 1:31:03.320 --> 1:31:04.840 the band just checks in every once in a while, 1:31:04.840 --> 1:31:07.280 and they're doing certain things. It can be different for everybody. 1:31:07.280 --> 1:31:09.600 It's not a one size fits all. We decided to 1:31:09.640 --> 1:31:12.160 go very personal with it because that was close to 1:31:12.200 --> 1:31:14.760 our hearts to do that. But I don't believe that 1:31:14.920 --> 1:31:16.560 that's the case with every band. I believe that this 1:31:16.640 --> 1:31:26.679 can look differently for everybody. What other bands are doing 1:31:26.880 --> 1:31:31.000 things like Revenge siven Full, whether doing it well or 1:31:31.080 --> 1:31:33.720 doing it poorly. Anybody that has done it so far 1:31:33.880 --> 1:31:37.000 has done it wrong. Everybody who's done it so far. 1:31:37.120 --> 1:31:39.280 And these are a lot of friends that I'll be 1:31:39.360 --> 1:31:41.280 talking about and people in the industry that I know, 1:31:41.439 --> 1:31:43.320 and and I've been talking to them and trying to 1:31:43.400 --> 1:31:44.840 educate them on what this play is. But it's a 1:31:44.880 --> 1:31:47.479 big play, right like the things we're talking about are. 1:31:47.600 --> 1:31:49.360 It's an undertaking, and you have to have a team 1:31:49.400 --> 1:31:52.120 that understands it. And if you don't understand blockchain and 1:31:52.120 --> 1:31:54.400 you don't understand the possibilities, it's very easy to blow 1:31:54.439 --> 1:31:57.759 it off and go. It's a collectible. Just people should 1:31:57.760 --> 1:32:00.880 be happy that they just own at bat right a 1:32:00.920 --> 1:32:04.439 n Ausi crypto bat and and and they are starting 1:32:04.479 --> 1:32:06.679 to release things out. But if you take the idea 1:32:06.720 --> 1:32:09.160 of a collectible like what grimes it or a piece 1:32:09.200 --> 1:32:11.120 of art, and you're selling it to somebody that understands 1:32:11.160 --> 1:32:13.400 what that is, that's okay. But if you're selling to 1:32:13.520 --> 1:32:15.720 your fans who want to get closer to you, and 1:32:15.840 --> 1:32:18.280 there's all these possibilities within the in real life stuff, 1:32:18.439 --> 1:32:21.320 the I r L. Or you're talking about streaming, or 1:32:21.360 --> 1:32:23.719 you're talking about the metaverse and you're talking about digital 1:32:23.920 --> 1:32:27.080 concerts and digital assets, you're talking about video games, you're 1:32:27.120 --> 1:32:29.400 talking about owning all of your own skins that all 1:32:29.439 --> 1:32:31.400 of our kids love to spend thousands of dollars on. 1:32:31.680 --> 1:32:35.000 Now you own them instead of renting them from Epic Games. 1:32:35.280 --> 1:32:37.600 Now you're owning stuff from us. If you look at 1:32:37.680 --> 1:32:42.160 that play, that's a big undertaking. But we are sure 1:32:42.240 --> 1:32:44.759 that that's the future. Now, there's a bunch of artists 1:32:44.800 --> 1:32:46.400 and bands that come to us and go like, yeah, 1:32:46.439 --> 1:32:48.000 that's fine, but we just want to sell like a 1:32:48.040 --> 1:32:50.439 ten thousand collection, and you know, we'll just we'll do 1:32:50.479 --> 1:32:52.519 a couple of things, but we're not gonna do much. Now. 1:32:52.600 --> 1:32:54.360 To me, that gives the whole thing a bad name. 1:32:54.439 --> 1:32:56.320 If you have a certain band in your wallet and 1:32:56.400 --> 1:32:58.920 that you spent four or fifty bucks, five bucks and 1:32:59.000 --> 1:33:01.439 you're not seeing getting whole picture. I believe that that 1:33:01.520 --> 1:33:03.920 turns people off and they go, screw this, Why do 1:33:04.040 --> 1:33:06.040 I need that? You can do all those services without 1:33:06.600 --> 1:33:09.320 an n f T. Right. They can point to go 1:33:09.560 --> 1:33:12.000 fund me or Patreon, or they can point to a 1:33:12.120 --> 1:33:14.680 v I P package that kiss is gonna sell you 1:33:14.840 --> 1:33:17.720 for three thousand dollars or whatever it is. And these 1:33:17.760 --> 1:33:20.920 are not slights on these bands. This has been the model. Um. 1:33:21.120 --> 1:33:23.120 But if you can bring all that in house and 1:33:23.240 --> 1:33:26.439 have a smaller team and dictated all by a little 1:33:26.439 --> 1:33:28.639 bit of code and a team where it's coming purely 1:33:28.680 --> 1:33:31.560 from your creative you know juices, to me, that's a 1:33:31.640 --> 1:33:35.439 much cooler, better productive thing. Okay, your accountant or a 1:33:35.560 --> 1:33:38.160 lawyer or the guy with the suit boys gets a 1:33:38.240 --> 1:33:42.479 bad reputation, they're gonna say, okay, you got this three 1:33:42.560 --> 1:33:46.520 million dollars, you spend a lot of it on virtual property. 1:33:47.320 --> 1:33:51.559 Where are the future monetization points? They're everywhere and then 1:33:51.560 --> 1:33:54.679 wherever you want to do them. Right. They are digital 1:33:54.760 --> 1:33:57.559 t shirts, they are digital avatars. They are renting out 1:33:57.600 --> 1:34:01.000 your land which is worth millions. Now they are doing 1:34:01.080 --> 1:34:04.640 gated concerts they are, uh. And the funny thing that 1:34:04.720 --> 1:34:07.120 you know that veeps, you know has like basically every 1:34:07.200 --> 1:34:09.960 venue is already wired for virtual concerts or at least 1:34:10.040 --> 1:34:11.760 some sort of streaming. You could have every one of 1:34:11.840 --> 1:34:14.479 your concerts streamed in there. And what kids are going 1:34:14.520 --> 1:34:16.439 to buy the T shirt that proves that they watched 1:34:16.479 --> 1:34:18.160 that concert. You don't even have to It's not even 1:34:18.160 --> 1:34:20.519 like nickel and dining. It's just purely putting things out there. 1:34:20.800 --> 1:34:23.400 The cool thing about the Sandbox, every asset that we 1:34:23.600 --> 1:34:25.960 make in the Sandbox, which I should send you. The 1:34:26.000 --> 1:34:29.639 world we're building, it's incredible. Um, it's a huge social hub, 1:34:29.720 --> 1:34:33.559 concert venue, casino, all these things. Every one of those 1:34:33.960 --> 1:34:36.920 assets can actually be sold as n f T s 1:34:36.960 --> 1:34:38.800 and people can put them in their world. So say 1:34:38.840 --> 1:34:39.960 you have a bunch of death bets in there, we 1:34:40.000 --> 1:34:42.160 can release five thousand of them, or we could put 1:34:42.160 --> 1:34:44.719 a big Indian head that West Lange, who's an artist, 1:34:45.200 --> 1:34:47.360 created and we could sell three of them, and we 1:34:47.400 --> 1:34:49.360 can auction them. People can sell them to each other, 1:34:49.680 --> 1:34:52.320 so you've got the whole digital world. Basically, anything you 1:34:52.400 --> 1:34:54.040 can do in this world, you can do there and 1:34:54.120 --> 1:34:57.120 monetize and then you've got the in real life events 1:34:57.160 --> 1:34:59.599 where in my mind, the bigger you make this thing, 1:35:00.120 --> 1:35:01.559 the more it will be to get in the club. 1:35:01.800 --> 1:35:04.800 And we make up five pc, um, you know, kind 1:35:04.840 --> 1:35:07.760 of back end on every token. Every time it's switches hands, 1:35:08.240 --> 1:35:10.840 so the board apes have no problem, right, every time 1:35:12.400 --> 1:35:14.200 changes hands to get five PC. And that's been going 1:35:14.240 --> 1:35:17.200 on for eleven months, right, So they're just swimming in money, 1:35:17.560 --> 1:35:21.000 but nobody feels like they got taken advantage of because 1:35:21.000 --> 1:35:24.960 they kept right. So it's not just like it's like 1:35:25.320 --> 1:35:26.920 it's kind of pick and choose what you wants to 1:35:26.960 --> 1:35:29.720 buffet and you just keep providing people a way to 1:35:29.800 --> 1:35:32.960 spend money. But they never feel nickel and dined because again, 1:35:33.400 --> 1:35:35.280 this is their club and this is what they want. 1:35:35.360 --> 1:35:37.559 They want the floor to go higher, they want these 1:35:37.600 --> 1:35:40.760 tokens to be valuable. They want to have access to 1:35:40.800 --> 1:35:43.720 the band and at the end of the day, sell 1:35:43.760 --> 1:35:46.040 it out if you don't want it. Okay, let's go back. 1:35:46.280 --> 1:35:50.760 You have ten thousand members. Are you basically saying the 1:35:50.920 --> 1:35:55.000 sky is the limit with members but every membership will 1:35:55.040 --> 1:35:57.760 be teered. No, I'm saying that if we decide at 1:35:57.840 --> 1:36:00.599 some point that the entry level get it's too high, 1:36:01.240 --> 1:36:03.519 then we will probably tear something out, and the and 1:36:03.600 --> 1:36:05.759 the owners of the death Bats will probably be happy 1:36:05.840 --> 1:36:08.120 with that. There'll be more people brought into the ecosystem, 1:36:08.880 --> 1:36:12.559 very very much slower. Ten thousand people were in now, yes, 1:36:13.160 --> 1:36:15.439 let's call it seven thousand. Some have multiple bats, let's 1:36:15.520 --> 1:36:20.240 call it seven thousand. Let's assume it's wildly successful and 1:36:20.320 --> 1:36:22.559 you have ten thousand more people who want to get 1:36:22.600 --> 1:36:25.360 in the club than what happens. So that means the 1:36:25.439 --> 1:36:28.000 price of the ten thousand will go very high. Up right, 1:36:28.240 --> 1:36:31.240 it's just gonna be an economics of how much people 1:36:31.280 --> 1:36:34.280 want to pay to get in. Now, if you said, hey, Matt, 1:36:34.920 --> 1:36:38.040 the floor is ten, it's thirty dollars to get into 1:36:38.040 --> 1:36:41.160 your fan club. That seems a little egregious, right, It's 1:36:41.200 --> 1:36:43.560 a little crazy. It's the cool kids rich club. But 1:36:43.640 --> 1:36:45.920 the board apes did for this problem is they air 1:36:46.000 --> 1:36:49.720 dropped everybody a companion, which was a mutant ape of 1:36:49.800 --> 1:36:51.920 a syrum to drink. You could well, so they did 1:36:52.040 --> 1:36:53.559 a little more in that they allowed you to drink 1:36:53.600 --> 1:36:55.840 it or not, so you could sell the serum or 1:36:55.880 --> 1:36:57.280 you could drink it and get another n f T. 1:36:57.880 --> 1:36:59.800 Now that was the tiered n f T. They don't 1:36:59.840 --> 1:37:02.200 get the full benefits, but they get the cheaper access 1:37:02.280 --> 1:37:04.280 of being in the club. Right, So they might get 1:37:04.320 --> 1:37:09.200 the the board and the you know, the the I'm sorry, 1:37:09.200 --> 1:37:11.000 the bathroom where people are doing graffiti on it, and 1:37:11.040 --> 1:37:13.000 you might get to go to the parties, but you're 1:37:13.000 --> 1:37:14.720 not getting as much ape coin. You're not getting as 1:37:14.800 --> 1:37:17.280 much land. These big events that they're doing. You don't 1:37:17.320 --> 1:37:19.800 get the full picture. But you're in the club. People 1:37:19.840 --> 1:37:22.040 with the mutants feel like they're in the club. So 1:37:22.120 --> 1:37:24.479 what you do is you say, okay, guys, we're gonna 1:37:24.520 --> 1:37:26.479 bring We're gonna give you all a free one, but 1:37:26.560 --> 1:37:30.160 then we're gonna sell twelve thousand more. So the mutants 1:37:30.240 --> 1:37:32.439 have eighteen thousand, I think is the cap. So they 1:37:32.479 --> 1:37:35.719 gave every board ape a free one and they sold 1:37:35.720 --> 1:37:38.360 another eight thousand, So now you have a The board 1:37:38.400 --> 1:37:40.840 apes feel happy. They just got an asset that they 1:37:40.840 --> 1:37:42.439 would never had before that they could turn around and 1:37:42.479 --> 1:37:47.320 sell for thirty dollars day one. Um I had a 1:37:47.400 --> 1:37:50.080 friend that got a gold one and ended up selling 1:37:50.120 --> 1:37:52.400 it for a hundred fifty thousand day one, just because 1:37:52.439 --> 1:37:53.840 he got air dropped. It was luck of the draw 1:37:54.560 --> 1:37:56.840 um and it was actually a dog. It was our 1:37:56.880 --> 1:37:58.920 first thing. And I know this gets a little crazy. 1:37:58.920 --> 1:38:01.599 They dropped a couple of things, but we could always say, Okay, 1:38:01.600 --> 1:38:03.960 we're gonna have a tiered membership where they're not gonna 1:38:03.960 --> 1:38:06.519 get the big stuff. If we do fractionalized royalties, they're 1:38:06.520 --> 1:38:10.120 gonna participate at a graded scale. Or if we do 1:38:10.560 --> 1:38:13.320 you know, the first two tickets to get into these shows, 1:38:13.360 --> 1:38:16.080 they don't get in unless there's space for them, or 1:38:16.120 --> 1:38:18.040 the meet and greets go to DEATHBT holders first and 1:38:18.120 --> 1:38:21.000 you guys get the second tier. There's so many things 1:38:21.080 --> 1:38:23.120 you can do, and it just comes down to what 1:38:23.320 --> 1:38:26.080 is happening in that moment and the analytics of what 1:38:26.240 --> 1:38:28.200 the floor is and if people do want to get in, 1:38:28.280 --> 1:38:30.680 if there's that demand, then I think you can you 1:38:30.720 --> 1:38:32.960 can make the club big. Let's let's let's say we 1:38:33.080 --> 1:38:36.519 got seven thousand people yep, they all paid three hundred 1:38:36.520 --> 1:38:39.519 and fifty dollars yep. Let's say they start trading them 1:38:40.160 --> 1:38:43.120 and we use that number of thirty thousand ye which 1:38:43.200 --> 1:38:46.240 is expensive, yes, not if you bought it at thirteen 1:38:46.320 --> 1:38:53.160 dollars on bitcoin, but generally speaking expensive. So therefore aren't 1:38:53.160 --> 1:38:56.559 we essentially saying there are only gonna be seven thousand 1:38:56.640 --> 1:39:01.720 people will all opportunities No, because and and this is so, 1:39:01.880 --> 1:39:04.680 this is the idea with the board Apes. What I 1:39:04.760 --> 1:39:06.320 what I love about the roadmap is it was very 1:39:06.439 --> 1:39:08.760 deeply thought out. They went to these people and said 1:39:09.120 --> 1:39:10.960 you can take some money off, basically saying you could 1:39:10.960 --> 1:39:12.639 take money off the table. Right now, we're gonna drop 1:39:12.720 --> 1:39:15.920 you this new thing, and you're gonna have kind of 1:39:15.960 --> 1:39:18.479 second class citizens, but they're going to be involved, right, 1:39:18.680 --> 1:39:21.360 But you're right for the whole all the perks. You 1:39:21.479 --> 1:39:24.360 have to have an ape. If you want everything, you 1:39:24.439 --> 1:39:26.439 have to have an ape. If you have a mutin ape, 1:39:26.720 --> 1:39:28.519 you get most of the stuff. And people are very 1:39:28.560 --> 1:39:30.599 happy at that. But they were late to the party. 1:39:31.040 --> 1:39:33.360 They didn't believe in it. They scoffed at it. They 1:39:33.439 --> 1:39:34.920 got in, or they didn't have the money or whatever, 1:39:35.240 --> 1:39:37.080 they didn't know about it. But now they feel like 1:39:37.080 --> 1:39:38.800 they're in the board Ap club. You can still buy 1:39:39.640 --> 1:39:41.240 the Death Bats, merge will still be able to go 1:39:41.280 --> 1:39:43.360 to the shows and do possibly when meet in Greece, 1:39:43.400 --> 1:39:47.000 to be in the giveaways. But when things happen financially, 1:39:47.120 --> 1:39:49.840 like a drop of a token, which we do want 1:39:49.840 --> 1:39:52.360 to do a token eventually which brings all these worlds together, 1:39:53.160 --> 1:39:57.120 or if it happens to be fractionalizing the podcast, like, 1:39:57.240 --> 1:40:00.400 we don't think that the second class editions should make 1:40:00.520 --> 1:40:04.400 the same as the the evangelizer deatbat holder that got 1:40:04.479 --> 1:40:06.680 in day one and has been holding this thing and 1:40:06.720 --> 1:40:08.920 building the community. So we would tear it out and 1:40:09.000 --> 1:40:11.880 we would get with our accountants and look at it. Okay, 1:40:11.960 --> 1:40:15.360 So if you have the Board Apes club, that's all 1:40:15.439 --> 1:40:19.679 there is. Whether we consider a fat or bedrock whatever, 1:40:20.080 --> 1:40:24.360 you are joining this club at some price, but you 1:40:24.560 --> 1:40:28.360 have a club. But the essence is the music, the band, 1:40:28.560 --> 1:40:31.600 which is one step away. Yes, you know, it's one thing. 1:40:31.680 --> 1:40:33.360 If you say, hey, it's a club and it's just 1:40:33.479 --> 1:40:36.320 a club and we have seven thousand people whatever, blah 1:40:36.400 --> 1:40:39.680 blah blah. But historically in the music business say we 1:40:39.800 --> 1:40:42.479 want to let as many people into the club as 1:40:42.600 --> 1:40:45.759 possible to grow our fan base, which is a different 1:40:45.960 --> 1:40:48.800 model from the Board Apes. It is a different model. 1:40:49.080 --> 1:40:50.720 And so what I would look at it as, I 1:40:50.760 --> 1:40:54.759 would look at at as utility that we never provided 1:40:54.800 --> 1:40:57.600 before and in a way that we can control and 1:40:57.760 --> 1:41:02.040 truly give some sort of perks too. Before we have 1:41:02.080 --> 1:41:05.240 a seven thousand people on our mailing list, like those emails, 1:41:05.280 --> 1:41:06.640 we don't know how many of those are real. We 1:41:06.680 --> 1:41:08.640 don't know how many of those are multiple accounts. We 1:41:08.720 --> 1:41:11.760 don't know how much they care about EVENTE sevenfold or 1:41:11.800 --> 1:41:14.360 if they evangelize the band, if they live, breathe, sleep, 1:41:14.760 --> 1:41:17.360 and die for the band. But we have a pretty 1:41:17.360 --> 1:41:19.640 good idea about the Death Bats Club, and to me, 1:41:19.800 --> 1:41:23.160 it's a it's a fan club on steroids in a 1:41:23.280 --> 1:41:27.160 way that is creating utility that never existed before. So 1:41:27.240 --> 1:41:29.880 I don't think people can be bummed on that. I 1:41:29.920 --> 1:41:32.120 think they can look at it is going. That's how 1:41:32.160 --> 1:41:34.080 they choose to build this thing. Now we know we 1:41:34.200 --> 1:41:37.519 have two railroads here, two lines, and we have to 1:41:37.600 --> 1:41:40.400 have one ft in. Don't give these people too much 1:41:40.439 --> 1:41:43.280 control because then they're gonna be making decisions that the 1:41:43.439 --> 1:41:46.280 vast majority of Events seven Fold fans are gonna have 1:41:46.320 --> 1:41:49.280 to deal with, right set list like certain like Event 1:41:49.400 --> 1:41:52.000 seven Fold merch. That's why we have clearly separated this 1:41:52.120 --> 1:41:54.800 into the Death Bats Club. They have their own merch, 1:41:55.000 --> 1:41:57.240 they have their own website, they have their own sneak 1:41:57.280 --> 1:42:00.559 peaks at things now people could say, like, there's there's 1:42:00.560 --> 1:42:06.320 always gonna be the ability to reward the hardest working fans, 1:42:06.400 --> 1:42:09.200 and this is our way of figuring out who they are, 1:42:09.439 --> 1:42:11.840 the people who came along with us, So to us, 1:42:11.920 --> 1:42:13.800 we want to reward those people. And it goes all 1:42:13.840 --> 1:42:16.160 the way back to the beginning of this conversation. It's 1:42:16.200 --> 1:42:20.400 one thousand fans, it's four thousand fans, it's five thousand fans, 1:42:20.479 --> 1:42:24.760 and it's super. It's super. Um what would it be 1:42:25.960 --> 1:42:29.360 You're you're super serving them in a way that makes 1:42:29.400 --> 1:42:31.519 them want to stand on a rooftop and just yell 1:42:31.560 --> 1:42:33.240 at the world how cool this thing is that they're 1:42:33.280 --> 1:42:35.559 involved in, and to me, that makes the band bigger. 1:42:35.760 --> 1:42:38.840 This is an experiment for sure. Um bands could do 1:42:38.920 --> 1:42:40.519 this with their whole audience. I just don't know where 1:42:40.560 --> 1:42:42.759 that goes. It's very it's a lot to keep in. Okay, 1:42:42.840 --> 1:42:47.000 let's just use the seven thousand and use social media paradigm. 1:42:47.920 --> 1:42:50.639 For all we know, six thousand could be lurkers, six 1:42:50.720 --> 1:42:53.519 thousand lurkers that paid money to get in and are 1:42:53.640 --> 1:42:57.120 in the discord participating all day. Well, let's start there. 1:42:57.200 --> 1:42:59.799 How many of the seven thousand are participating in the discord. 1:43:00.080 --> 1:43:01.960 So we have thirty five thousand people in the discord, 1:43:02.000 --> 1:43:04.439 and the discord is is NonStop. And when we have 1:43:04.560 --> 1:43:07.439 those giveaways, that's NonStop. When we when we put something 1:43:07.520 --> 1:43:10.920 out about this club, it's just NonStop. Like people are excited. 1:43:10.960 --> 1:43:13.320 Now you could say, well, Matt, it's new. Of course 1:43:13.320 --> 1:43:16.559 they're excited, right, But these are events seven full fans. 1:43:16.640 --> 1:43:19.000 These are This goes back to us checking their wallet 1:43:19.479 --> 1:43:22.200 and seeing that, you know, going from three people to 1:43:22.280 --> 1:43:24.920 this nine thousand to the people that actually and actually 1:43:25.000 --> 1:43:28.160 ended up buying. This goes into looking on Twitter and 1:43:28.280 --> 1:43:34.120 seeing thousands of bats in their Twitter profiles. To me, 1:43:34.280 --> 1:43:36.920 lurkers don't do that. These are people waving their flag. 1:43:36.960 --> 1:43:39.120 These are people wearing their Iron Maiden shirt, and they're 1:43:39.120 --> 1:43:40.720 showing the world that they're a part of this thing 1:43:41.000 --> 1:43:44.080 and that they are evangelizing it. There's no way there's 1:43:44.080 --> 1:43:46.639 six thousand lurkers. Just to go back to the beginning, 1:43:47.120 --> 1:43:50.839 forget the three hundred tests to get the ten thousand, 1:43:51.479 --> 1:43:55.560 didn't you send like a hundred thousand emails? No, we 1:43:55.840 --> 1:43:58.320 opened up a discord and we only communicated with them 1:43:58.400 --> 1:44:00.920 in there. And the reason we did uh is because 1:44:01.000 --> 1:44:04.240 we didn't want the look you lose or the flippers 1:44:04.360 --> 1:44:06.040 or this or that. And we also made it very clear. 1:44:06.120 --> 1:44:08.080 We said, if you were, if you were an n 1:44:08.160 --> 1:44:11.160 f T trader and you are buying into this project 1:44:11.439 --> 1:44:14.560 to flip it like to to try to make some 1:44:14.640 --> 1:44:17.120 sort of speculative play on it, we said, this is 1:44:17.200 --> 1:44:20.560 not the play for you, because we are doing this 1:44:20.720 --> 1:44:24.280 the long way, and if you're not a fan, you're 1:44:24.280 --> 1:44:25.800 not gonna want to end some froll merch. You're not 1:44:25.800 --> 1:44:27.519 gonna want to meet us, you're not gonna want to 1:44:28.240 --> 1:44:30.360 get music early. You're not gonna want to do all 1:44:30.360 --> 1:44:33.200 the things that we're going to provide. And so our wording, 1:44:33.280 --> 1:44:35.280 in our in our in the way we frame this 1:44:35.360 --> 1:44:39.120 to everybody was so don't buy this thing. Don't buy 1:44:39.160 --> 1:44:40.799 it unless you want to come with us on this journey. 1:44:41.200 --> 1:44:43.120 That we really didn't get any of that n f 1:44:43.200 --> 1:44:46.479 T flip scandalous sort of action. It was a bunch 1:44:46.479 --> 1:44:48.639 of events, seven full fans. Okay, just to go back 1:44:48.680 --> 1:44:52.719 a little deeper, So everybody who said that they wanted 1:44:52.840 --> 1:44:56.559 in you went into their wallet and checked every each 1:44:56.600 --> 1:44:58.439 one of them out. On the very first n f T, 1:44:58.520 --> 1:45:00.320 which is not the death Beats Club. We did just 1:45:00.439 --> 1:45:02.200 to see if they had any n f T experience, 1:45:02.240 --> 1:45:04.240 because we didn't want to give them to people that 1:45:04.320 --> 1:45:07.160 we're gonna lose them or didn't care. On the next one, 1:45:07.720 --> 1:45:10.960 when it didn't sell out like in five seconds, we 1:45:11.160 --> 1:45:13.840 were suspicious because we had over nine thousand people on 1:45:13.880 --> 1:45:15.559 the white list, right, you'd think that they would all 1:45:15.600 --> 1:45:18.479 be buying instantly, and I think we sold something like 1:45:18.560 --> 1:45:22.320 four thousand with the white list. And so we wrote 1:45:22.360 --> 1:45:24.240 a piece of code and looked in their wallets and 1:45:24.360 --> 1:45:27.840 we noticed that didn't have any ether, which in which 1:45:27.920 --> 1:45:30.600 in our minds was it's a bunch of fans that 1:45:30.720 --> 1:45:33.320 simply don't know their way around cryptocurrency. Okay, but you're 1:45:33.320 --> 1:45:36.000 talking about somebody in their Twitter feed has a thousand bats. 1:45:36.479 --> 1:45:39.479 You might know that now, But before you left these 1:45:39.560 --> 1:45:43.720 people in, did you look and verify each one? Was hard? No, 1:45:43.920 --> 1:45:45.720 there's no way to do that. That's just you just 1:45:45.760 --> 1:45:48.280 see an address. We can only tell by their actions. 1:45:49.000 --> 1:45:50.880 We could. We we know that if somebody's got a 1:45:50.960 --> 1:45:52.559 wallet with no n f T s in it, it's 1:45:52.600 --> 1:45:56.000 probably not a speculator n f T guy, right, It's 1:45:56.040 --> 1:45:58.680 just it's it's obviously a new fan that's signing up 1:45:58.720 --> 1:46:00.360 and they're trying to follow along, and they and they, 1:46:00.880 --> 1:46:03.439 they're trying to get in. We have I would think 1:46:03.520 --> 1:46:07.519 that we have probably more wallets with one n f 1:46:07.600 --> 1:46:11.040 T in them than any other project that's ever been done, right, 1:46:11.120 --> 1:46:12.920 even because when they sell I I look at him 1:46:12.920 --> 1:46:15.400 a lot of times and I look and it's guy 1:46:15.680 --> 1:46:18.000 opened his account yesterday and he's got one n f T. 1:46:18.600 --> 1:46:20.439 He's in here for the Death Bats Club. They're not 1:46:20.600 --> 1:46:24.200 here to be speculators now, to your point, a lot 1:46:24.240 --> 1:46:26.479 of times in the discord that stuff steeps in, and 1:46:26.520 --> 1:46:28.920 a lot of our fans have now become very much 1:46:28.960 --> 1:46:32.960 involved in other projects. Like they're buying Alien Friends and 1:46:33.000 --> 1:46:35.120 they're buying cool cats, and they're buying these other things, 1:46:35.160 --> 1:46:37.040 and they're into the world and they're and they're helping 1:46:37.160 --> 1:46:39.479 educate other people about these projects and they're enjoying it. 1:46:39.960 --> 1:46:41.679 Now how that turns out is yet to be seen, 1:46:41.720 --> 1:46:43.920 but that's the world we're living. It. It's a highly 1:46:44.360 --> 1:46:46.960 you know, speculative financial play on some of them, but 1:46:47.080 --> 1:46:49.439 that's they're adults, right, And we we warn people all 1:46:49.479 --> 1:46:51.840 the time and they're you know, if you're gonna stick 1:46:51.840 --> 1:46:53.280 with Death Bats, we will not do you wrong. As 1:46:53.280 --> 1:46:56.320 soon as you go outside of this ecosystem, it's on you, right, 1:46:56.479 --> 1:46:59.280 And so people are adults. So but and I believe 1:46:59.360 --> 1:47:02.280 that you know the next band that comes in, whether 1:47:02.360 --> 1:47:06.599 it's Slip Not, from Metallica, from Mega Death. We've taken 1:47:06.600 --> 1:47:08.479 a lot of arrows in the back. All of our 1:47:08.520 --> 1:47:10.960 owners are so happy with what we've done that I 1:47:11.080 --> 1:47:12.880 think these bands are gonna be just teed up. And 1:47:13.000 --> 1:47:15.400 I think once those bands come in, we're gonna be 1:47:15.439 --> 1:47:17.200 able to collaborate with them in ways that we never 1:47:17.280 --> 1:47:20.000 could before. And I think that's gonna get really interesting too. 1:47:20.400 --> 1:47:24.920 So how many people have sold their membership and what's 1:47:24.960 --> 1:47:27.360 the current value? So the current value right now because 1:47:27.400 --> 1:47:29.040 ether is down, I think you can still get in 1:47:29.160 --> 1:47:33.680 for two bucks. Not many have sold if you look 1:47:33.720 --> 1:47:36.759 at the I mean a lot of sold to new people. 1:47:36.800 --> 1:47:38.720 But a lot of those are people that bought multiples, right, 1:47:38.760 --> 1:47:40.400 some people about two or three and they wanted to 1:47:40.439 --> 1:47:43.120 sell them. Um, a lot of our community and gifting 1:47:43.160 --> 1:47:44.680 them to people that can't afford them. Seen a lot 1:47:44.720 --> 1:47:46.160 of people come in, they can't afford them and they're 1:47:46.280 --> 1:47:49.960 gifted UM. But what I will say is. I think 1:47:50.000 --> 1:47:53.080 it's something like of a healthy n f T collection 1:47:53.240 --> 1:47:56.439 is on sell at anytime, right. I think our collection 1:47:56.520 --> 1:47:59.640 is at six on sell, five to six percent, So 1:47:59.680 --> 1:48:02.120 you've got five to six percent of the supply that 1:48:02.240 --> 1:48:05.439 is willing to be sold. Everybody else they're holding. And 1:48:05.600 --> 1:48:07.599 so you know, that's not to say that someone couldn't 1:48:07.640 --> 1:48:10.160 throw somebody a big offer or this or That's all 1:48:10.320 --> 1:48:14.120 obviously doable in this space. Um, and I'm sure everyone 1:48:14.160 --> 1:48:15.840 has a price. But right now, fans are waiting to 1:48:15.880 --> 1:48:18.160 see what we do. They're exciting for for the tour, 1:48:18.240 --> 1:48:20.719 they're excited for sneak peaks on the record, they're excited 1:48:20.720 --> 1:48:23.439 about the metaverse opening up, which we've been teasing and building, 1:48:24.160 --> 1:48:26.240 and they're just excited about the whole space right there 1:48:26.280 --> 1:48:28.240 following what we're doing. And they're just they feel like 1:48:28.280 --> 1:48:30.120 they're on the cutting edge of you know, they're on 1:48:30.200 --> 1:48:31.880 the surfboard, right in the wave and they and they 1:48:31.960 --> 1:48:34.480 just love it, and it's been really kind of exhilarating 1:48:34.479 --> 1:48:37.000 for us to have that relationship with them. Okay, if 1:48:37.040 --> 1:48:40.040 you pull the lens all the way back, I've been 1:48:40.120 --> 1:48:43.320 listening to you talk about this at length. Someone who 1:48:43.520 --> 1:48:47.320 is not involved with Avenge Sevenfold and just looks at 1:48:47.360 --> 1:48:51.080 the discussion would say, well, there's a lot more excitement 1:48:51.200 --> 1:48:54.560 in the blockchain n f T Club than there is 1:48:54.600 --> 1:48:57.280 in the actual music. But I don't want to make 1:48:57.320 --> 1:49:02.120 it specifically about Avenge Sevenfold, Okay, but what might say 1:49:02.240 --> 1:49:05.240 that the excitement is more in the you know, meta 1:49:05.400 --> 1:49:08.680 space as opposed to the music itself. Yeah, I would say, um, 1:49:08.800 --> 1:49:10.639 the same way that records have taken a back seat 1:49:10.760 --> 1:49:13.200 to touring. You know, we used to go on tour 1:49:13.280 --> 1:49:17.040 to sell our records, and now people make records to 1:49:17.160 --> 1:49:19.000 go on tour, and in a different way, right they 1:49:19.200 --> 1:49:22.519 the record is like another um tentacle, but it's not 1:49:22.600 --> 1:49:24.040 as important as it used to be. You put out 1:49:24.080 --> 1:49:25.600 MEW music because it gives you a reason to go 1:49:25.680 --> 1:49:28.080 on tour tours where you make the money. We all 1:49:28.120 --> 1:49:30.679 know that. I think with this paradigm shift, you're looking 1:49:30.760 --> 1:49:34.600 at artists becoming like it's some umbrella and everything that 1:49:34.680 --> 1:49:38.800 falls underneath a certain artists umbrella is exciting, whether it's 1:49:38.800 --> 1:49:41.800 the metaverse, or it's in real life concerts or music 1:49:42.439 --> 1:49:45.719 or community community building. Right that those are my people 1:49:46.160 --> 1:49:48.479 imagine being connected to people that are like minded with 1:49:48.560 --> 1:49:51.680 the same type of music, but the conversations and the 1:49:51.840 --> 1:49:55.080 ideation just go off the charts and other things. They 1:49:55.120 --> 1:49:57.439 start their own bands. It's like these little pools of 1:49:57.520 --> 1:50:00.680 people that already have something in common and now it's 1:50:00.680 --> 1:50:02.960 been solidified by me seeing your Twitter profile and you're 1:50:03.000 --> 1:50:04.960 in the Death Beats Club too. These are the kind 1:50:04.960 --> 1:50:06.920 of things we're trying to to build for these fans. 1:50:06.960 --> 1:50:09.840 I think I think you're completely right. I think the 1:50:10.000 --> 1:50:13.439 music as an artist is something that that's very personal 1:50:13.520 --> 1:50:16.800 to us. It's very much closed off. We're willing to 1:50:16.840 --> 1:50:19.559 share it when it's ready. We go on tour because 1:50:19.640 --> 1:50:21.800 we love seeing certain cities and going on tour and 1:50:21.960 --> 1:50:24.720 and playing the records. But this excites us just as 1:50:24.800 --> 1:50:26.880 much because I feel there's so much creativity to be had. 1:50:26.920 --> 1:50:30.000 And I I think you're right. The idea of Metallica 1:50:30.040 --> 1:50:33.479 and Avenged and you know, Dead Mouse and Steve Ioki 1:50:33.520 --> 1:50:37.000 and everyone coming in and these worlds that are all interconnected, 1:50:37.040 --> 1:50:39.080 that we can all jump from world to world like 1:50:39.160 --> 1:50:42.120 a lego block and interact with each other and interact 1:50:42.160 --> 1:50:45.680 with each other's fans, and these groups of people that uh, 1:50:45.800 --> 1:50:49.160 you know, maybe idolized, but also identify with certain types 1:50:49.200 --> 1:50:52.200 of music. These are these are all new rabbit holes 1:50:52.240 --> 1:50:54.960 that are very exciting to go down, and you don't 1:50:55.000 --> 1:50:56.960 ever want to be like, oh, the music secondary, it's not, 1:50:57.560 --> 1:51:00.160 but the music drives all this. We come to other 1:51:00.160 --> 1:51:02.080 for the love of music. But it could be the 1:51:02.120 --> 1:51:05.280 Board Ape Club who doesn't have music, or Metallica or 1:51:05.360 --> 1:51:09.240 Kylie Minogue or you know, any sort of company. It 1:51:09.240 --> 1:51:11.960 could be Tillies, it could be Ben Hundreds who's trying 1:51:12.000 --> 1:51:15.000 to dress the metavers. It could be Gucci who's selling sunglasses. 1:51:15.200 --> 1:51:18.840 It's bringing communities together. And one thing that I always 1:51:18.880 --> 1:51:21.439 tell everybody is that we want to be We want 1:51:21.920 --> 1:51:23.760 to throw our hat in the ring as a metal 1:51:23.840 --> 1:51:25.920 band and not being behind this ape ball. We want 1:51:25.960 --> 1:51:28.280 to be someone that carves and shapes out the future 1:51:28.360 --> 1:51:31.320 the way that artists want to see it shaped. And 1:51:31.400 --> 1:51:33.479 so that's kind of our play. And then you're right. 1:51:33.720 --> 1:51:36.519 The overall pictures way more exciting than an event seven 1:51:36.520 --> 1:51:38.439 fill token. In fact, we told people, if you're not 1:51:38.479 --> 1:51:40.639 a fan, don't buy our token. You will not get 1:51:40.680 --> 1:51:43.360 anything out of it, right, Like, we are only gonna 1:51:43.400 --> 1:51:45.559 give We're gonna super serve our fans. And if you're 1:51:45.560 --> 1:51:47.920 not a fan. You're gonna be bummed that you spent 1:51:48.000 --> 1:51:50.719 your three or thirty dollars. Um, go buy the Metallica 1:51:50.760 --> 1:51:53.240 token or go by you know, the the used token 1:51:53.360 --> 1:51:56.360 or whatever band is gonna come next. And uh And 1:51:56.520 --> 1:51:58.120 to me, that's what I've been telling everybody. I think 1:51:58.160 --> 1:52:01.400 that's all about framing, right. We don't want to overpromised things. 1:52:01.800 --> 1:52:05.000 I'm gonna go hundred and eighty degrees away from this. 1:52:05.880 --> 1:52:09.040 You are married to a woman who has an identical twin. 1:52:09.200 --> 1:52:12.559 Sister is married to another band member. My long term 1:52:12.680 --> 1:52:16.679 girlfriend is an identical twin. So what's it like being 1:52:16.800 --> 1:52:22.000 married to an identical twin? It is incredible because you 1:52:22.120 --> 1:52:24.559 see that bond is just deeper than anything I could 1:52:24.600 --> 1:52:27.320 ever have with another human. And I love it when 1:52:27.360 --> 1:52:29.759 they fight. I love it when they defend their husbands 1:52:29.800 --> 1:52:31.880 and they fight for us. And but at the end 1:52:31.920 --> 1:52:35.120 of the day, they are They can't live away from 1:52:35.160 --> 1:52:37.760 each other, Like so me and Brian, our guitar player, 1:52:37.800 --> 1:52:39.719 lived down the street from each other because the twins 1:52:39.800 --> 1:52:42.439 have to be near each other. They they have a 1:52:42.520 --> 1:52:46.559 company together, they sell they they're high in sunglass company. Um, 1:52:47.400 --> 1:52:49.880 she's my best you know, I met these girls in 1:52:49.960 --> 1:52:52.720 sixth grade and so I grew up with both of 1:52:52.800 --> 1:52:54.840 them and they're my best friends the same way Brian's 1:52:54.880 --> 1:52:57.599 my best friend because I met him in that age. Two. Um, 1:52:57.840 --> 1:53:01.320 it's incredible, and we have lifelong babysitters, and we have 1:53:01.479 --> 1:53:03.840 lifelong you know, like whatever they need, we got their back, 1:53:03.920 --> 1:53:05.960 and we go on vacations with them, we get the kids, 1:53:06.000 --> 1:53:09.960 and we're uncles and aunts and it's incredible. It's really special. Okay, Matt, 1:53:10.000 --> 1:53:11.720 we'll leave it at that. I want to thank you 1:53:11.840 --> 1:53:14.320 for taking this time, and I think you've done an 1:53:14.320 --> 1:53:17.040 incredible job of explaining it, and also what you're doing 1:53:17.160 --> 1:53:20.720 is certainly different from everybody else and cutting it. So 1:53:21.200 --> 1:53:23.360 thanks so much for doing this. Thanks for having me man. 1:53:23.400 --> 1:53:25.840 I'm a big fan, so I look forward to uh 1:53:26.520 --> 1:53:28.840 all the letters and all of the newsletters that you 1:53:28.920 --> 1:53:31.960 send out. Okay, until next time. This is Bob left 1:53:32.000 --> 1:53:32.280 six