1 00:00:08,560 --> 00:00:12,920 Speaker 1: Welcome, Welcome, Welcome back to the Bob Left Podcast. My 2 00:00:13,039 --> 00:00:18,000 Speaker 1: guest today is Matt Sanders eight k A and shadows 3 00:00:18,360 --> 00:00:22,279 Speaker 1: of the band of Then Sevenfold. Matt, great to have 4 00:00:22,320 --> 00:00:24,320 Speaker 1: you on the podcast. Hey man, I'm a long time 5 00:00:24,400 --> 00:00:26,840 Speaker 1: listener and a longtime reader. I'm happy to be here. Yeah. 6 00:00:26,960 --> 00:00:29,880 Speaker 1: Now you tracked me down about n f T S 7 00:00:29,920 --> 00:00:32,839 Speaker 1: and Avenge Sevenfold is very into n f T S 8 00:00:32,840 --> 00:00:35,479 Speaker 1: and I want to go into that. But before we do, 9 00:00:35,600 --> 00:00:38,400 Speaker 1: what's the status of the band today? Status is interesting. 10 00:00:38,400 --> 00:00:40,760 Speaker 1: We recorded an album, you know, a few years ago. 11 00:00:40,960 --> 00:00:43,200 Speaker 1: We haven't finished it yet. Um, we kind of took 12 00:00:43,200 --> 00:00:48,519 Speaker 1: some time off for family, COVID weird touring circumstances, some 13 00:00:49,200 --> 00:00:53,440 Speaker 1: changes within our team, and uh we are still currently 14 00:00:53,520 --> 00:00:56,400 Speaker 1: with one record left on Warner Brothers Records. We'll be 15 00:00:56,560 --> 00:00:59,320 Speaker 1: uh finishing that record up. I think we have may 16 00:00:59,360 --> 00:01:02,480 Speaker 1: locked out. Um, our producer can get back to work 17 00:01:02,480 --> 00:01:04,559 Speaker 1: on it, and then we're gonna go mix with Andy 18 00:01:04,560 --> 00:01:07,000 Speaker 1: Wallace in August and then we're gonna figure out if 19 00:01:07,040 --> 00:01:09,960 Speaker 1: it's first quarter or the fourth quarter or what we're 20 00:01:10,000 --> 00:01:12,600 Speaker 1: gonna do. So, uh, the status is that, and then 21 00:01:12,600 --> 00:01:14,760 Speaker 1: we're gonna be booking tours put the tickets on sale 22 00:01:14,760 --> 00:01:17,120 Speaker 1: when the record comes out, and the whole nine yards. 23 00:01:17,160 --> 00:01:19,800 Speaker 1: But besides that, we've been working on this Web three thing, 24 00:01:19,920 --> 00:01:22,240 Speaker 1: so we've been doing a lot behind the scenes building 25 00:01:22,280 --> 00:01:24,880 Speaker 1: protocols out. Okay, before we get to the Web three thing, 26 00:01:25,040 --> 00:01:28,360 Speaker 1: you were famously on Warner Brothers and then you jump 27 00:01:28,440 --> 00:01:31,240 Speaker 1: to Capital, But now you're saying the new albums on 28 00:01:31,319 --> 00:01:34,120 Speaker 1: Warner Brothers. Canna explain that to us? Yeah, So you know, 29 00:01:34,120 --> 00:01:36,440 Speaker 1: there's a lot that goes into that. We pulled the 30 00:01:36,480 --> 00:01:38,479 Speaker 1: oal seven year clause that we were trying to get 31 00:01:38,480 --> 00:01:40,640 Speaker 1: out of our deal, but the reality is we wanted 32 00:01:40,640 --> 00:01:42,480 Speaker 1: our master's back. We wanted to make some sort of 33 00:01:42,480 --> 00:01:46,600 Speaker 1: deal and be able to own our our recordings and 34 00:01:46,800 --> 00:01:50,760 Speaker 1: uh or possibly resign and get a check, um, all 35 00:01:50,800 --> 00:01:52,640 Speaker 1: the things that you do. And then we started thinking 36 00:01:52,680 --> 00:01:54,560 Speaker 1: about the seven year clause and we actually wanted to 37 00:01:54,920 --> 00:01:56,480 Speaker 1: see if we could help artists out in a way. 38 00:01:56,480 --> 00:02:00,360 Speaker 1: And I think there's a lot of misunderstanding between artists 39 00:02:00,360 --> 00:02:03,360 Speaker 1: and lawyers and the label and that you actually still 40 00:02:03,480 --> 00:02:06,160 Speaker 1: you win two court cases to get that law changed, 41 00:02:06,200 --> 00:02:08,840 Speaker 1: and it just became a money suck. The people that 42 00:02:08,880 --> 00:02:10,840 Speaker 1: we had a problem with that Warner Brothers that simply 43 00:02:10,880 --> 00:02:14,440 Speaker 1: weren't engaged in the band. Um had left and Max 44 00:02:14,520 --> 00:02:16,839 Speaker 1: lu Sadden, some new people came in and they flew out, 45 00:02:16,919 --> 00:02:20,120 Speaker 1: and we basically, you know, broke bread and said, you 46 00:02:20,160 --> 00:02:22,880 Speaker 1: know this record we did with Capitol Records, come back 47 00:02:22,919 --> 00:02:24,760 Speaker 1: to Warner Brothers, finish up your deal and we'll deal 48 00:02:24,800 --> 00:02:26,880 Speaker 1: with it from there. So obviously a lot of rabbit 49 00:02:26,880 --> 00:02:29,560 Speaker 1: holes in there. Um we had signed with Tom Wally 50 00:02:30,080 --> 00:02:32,200 Speaker 1: back in the day. We had Craig Garrants and Tom Wally, 51 00:02:32,280 --> 00:02:35,120 Speaker 1: Andy Olafont, a great team, and then we had no 52 00:02:35,200 --> 00:02:39,080 Speaker 1: regime changes until recently and our two thousand fourteen record 53 00:02:39,200 --> 00:02:40,880 Speaker 1: Held of the King came out. We just noticed that 54 00:02:40,960 --> 00:02:42,840 Speaker 1: no one at the label cared about our band. It 55 00:02:42,880 --> 00:02:46,560 Speaker 1: was basically they'd come to the the the you know 56 00:02:46,600 --> 00:02:48,760 Speaker 1: the recordings, they'd come and check out the record, and 57 00:02:48,800 --> 00:02:50,800 Speaker 1: it was just everyone's on their phone. There was just 58 00:02:50,919 --> 00:02:54,480 Speaker 1: no support. We wanted nothing to do with it, so we, uh, 59 00:02:54,560 --> 00:02:56,399 Speaker 1: we tried to get a better deal or at least 60 00:02:56,400 --> 00:02:58,600 Speaker 1: get our masters back and get out of there. We 61 00:02:58,639 --> 00:03:00,600 Speaker 1: went over to Capitol Records put a record. I think 62 00:03:00,600 --> 00:03:03,320 Speaker 1: we're the only band that actually put out an album 63 00:03:03,520 --> 00:03:06,120 Speaker 1: while we are still in some sort of litigation over 64 00:03:06,120 --> 00:03:09,600 Speaker 1: the seven year clause, which caused a huge uproar between 65 00:03:09,600 --> 00:03:11,920 Speaker 1: the labels and ourselves. So that's kind of where we 66 00:03:11,919 --> 00:03:14,839 Speaker 1: were at. Okay, what does Capital say now that you're 67 00:03:14,840 --> 00:03:17,359 Speaker 1: gonna make another record for Warner Brothers. Well, we went 68 00:03:17,400 --> 00:03:19,440 Speaker 1: to Capital and they knew the situation we were in. 69 00:03:19,480 --> 00:03:21,440 Speaker 1: Obviously they're not they're not dummies. They're not going to 70 00:03:21,560 --> 00:03:23,679 Speaker 1: sign us and say, hey, we're getting in some long 71 00:03:23,800 --> 00:03:26,200 Speaker 1: term deal. Here, we were under the idea that we 72 00:03:26,200 --> 00:03:29,040 Speaker 1: would get our record back. They were basically putting the 73 00:03:29,280 --> 00:03:31,040 Speaker 1: one record out for us and then we'd be free 74 00:03:31,639 --> 00:03:35,000 Speaker 1: and um, so I think they kind of probably expected 75 00:03:35,000 --> 00:03:37,320 Speaker 1: something like that to happen. Um, when the regime change 76 00:03:37,320 --> 00:03:40,080 Speaker 1: happened with Warner Brothers, and obviously the amounts of money 77 00:03:40,120 --> 00:03:44,440 Speaker 1: we were spending arguing with them back and forth, um, 78 00:03:44,480 --> 00:03:46,200 Speaker 1: it was obviously the smart thing to do was just 79 00:03:46,280 --> 00:03:47,840 Speaker 1: kind of put it to bed. So I think Capital 80 00:03:48,200 --> 00:03:50,560 Speaker 1: they're fine. I mean, they got their one record and 81 00:03:50,600 --> 00:03:52,200 Speaker 1: we went out and worked it. We toured for a 82 00:03:52,240 --> 00:03:54,600 Speaker 1: long time on it, and uh, now we're back to 83 00:03:54,680 --> 00:03:58,000 Speaker 1: finishing up our contract. Okay, what can a major label 84 00:03:58,160 --> 00:04:01,320 Speaker 1: do for a band like Avenge of Enfold, who's not 85 00:04:01,360 --> 00:04:04,440 Speaker 1: going to be on Top forty radio. What does the 86 00:04:04,560 --> 00:04:07,400 Speaker 1: label do that you need? Man, it's a good question. 87 00:04:07,720 --> 00:04:09,720 Speaker 1: You know, I know what the label used to do, 88 00:04:09,760 --> 00:04:12,760 Speaker 1: and I think there's and by the way, these are 89 00:04:12,760 --> 00:04:14,120 Speaker 1: good a lot of the people that are Warner, but 90 00:04:14,200 --> 00:04:18,240 Speaker 1: there's still are good people that we obviously have very 91 00:04:18,279 --> 00:04:21,839 Speaker 1: deep relationships, like relationships like with Rob Goldclan and the 92 00:04:21,920 --> 00:04:24,320 Speaker 1: radio department, this and that. But you and I both 93 00:04:24,360 --> 00:04:27,240 Speaker 1: know Evenge sevenfold isn't going to be on k rock 94 00:04:27,360 --> 00:04:29,760 Speaker 1: anytime soon, especially with the formatting the way it is. 95 00:04:29,800 --> 00:04:33,839 Speaker 1: And um, these these active rock stations just have moved 96 00:04:33,839 --> 00:04:36,720 Speaker 1: away from what we do and they don't have much 97 00:04:36,720 --> 00:04:38,560 Speaker 1: of an audience anymore, so they don't really appeal to 98 00:04:38,680 --> 00:04:40,560 Speaker 1: us anyways. We're just writing records that we want to 99 00:04:40,560 --> 00:04:43,920 Speaker 1: write and the Middle America rock thing isn't really are 100 00:04:44,520 --> 00:04:47,640 Speaker 1: jam at this point, right And and so you've got 101 00:04:47,640 --> 00:04:49,800 Speaker 1: the radio apartment, You've got publicists, which we can kind 102 00:04:49,800 --> 00:04:53,400 Speaker 1: of do ourselves. Um, all these sort of new ventures 103 00:04:53,440 --> 00:04:55,719 Speaker 1: that were branching out into they really don't have a 104 00:04:55,720 --> 00:04:58,359 Speaker 1: clue about them. They're trying to get involved. It's a 105 00:04:58,360 --> 00:05:01,400 Speaker 1: good question, Um, you want them to put money, and 106 00:05:01,400 --> 00:05:04,480 Speaker 1: you want them to do what they can with this. 107 00:05:05,080 --> 00:05:07,279 Speaker 1: You know, the Spotify playlists. You wanted to do these things, 108 00:05:07,279 --> 00:05:09,120 Speaker 1: but at the end of the day, I don't know 109 00:05:09,160 --> 00:05:11,920 Speaker 1: how big the reaches on the rock Spotify playlist. It's 110 00:05:11,960 --> 00:05:15,600 Speaker 1: never in the top, you know, it's not on the 111 00:05:15,600 --> 00:05:18,800 Speaker 1: the tips of the consciousness of the public right now, 112 00:05:18,800 --> 00:05:20,599 Speaker 1: the rock and roll stuff. And you don't see big 113 00:05:20,920 --> 00:05:23,640 Speaker 1: rock songs or metal songs getting their fair shake in 114 00:05:23,680 --> 00:05:25,920 Speaker 1: those in those playlists. And it might be from the content, 115 00:05:26,160 --> 00:05:27,880 Speaker 1: it might just be it's a place in time where 116 00:05:27,880 --> 00:05:30,960 Speaker 1: it doesn't work. But what does the record label do? 117 00:05:31,000 --> 00:05:32,960 Speaker 1: It's a good question. I'm sure they would have a 118 00:05:33,040 --> 00:05:35,359 Speaker 1: much different answer than I would. Um, But there's a 119 00:05:35,360 --> 00:05:37,760 Speaker 1: big reason why I think going independent and doing a 120 00:05:37,760 --> 00:05:39,760 Speaker 1: lot of these things and bringing them in house is 121 00:05:39,960 --> 00:05:42,120 Speaker 1: very appealing to bands like us, especially at the size 122 00:05:42,200 --> 00:05:44,120 Speaker 1: we are, when we know we can afford it and 123 00:05:44,160 --> 00:05:48,279 Speaker 1: we can do it. So um. You know, they make 124 00:05:48,440 --> 00:05:52,080 Speaker 1: they make videos, they go try to push it to radio. Um, 125 00:05:52,880 --> 00:05:56,160 Speaker 1: they try to do advertisement campaigns around your tour. They 126 00:05:56,200 --> 00:06:00,360 Speaker 1: try to get you to do uh, you know, cell 127 00:06:00,400 --> 00:06:03,240 Speaker 1: tap or sell CDs with your with your tickets which 128 00:06:03,279 --> 00:06:05,039 Speaker 1: we don't want to do. You know, just all these things, 129 00:06:05,080 --> 00:06:07,000 Speaker 1: it's all this this kind of rub. It's a friction 130 00:06:07,040 --> 00:06:09,240 Speaker 1: at this point. And I think, you know, as we 131 00:06:09,279 --> 00:06:11,719 Speaker 1: go into the other stuff later, I think this is 132 00:06:11,760 --> 00:06:13,599 Speaker 1: why a lot of these things are gonna get ironed 133 00:06:13,600 --> 00:06:15,520 Speaker 1: out pretty quickly here. And when you see the new 134 00:06:15,600 --> 00:06:18,279 Speaker 1: artist coming up that aren't signing two major deals or 135 00:06:18,320 --> 00:06:20,160 Speaker 1: major labels, and you're gonna start seeing a lot more 136 00:06:20,200 --> 00:06:23,159 Speaker 1: independence than one on one fan interaction. I think that's 137 00:06:23,200 --> 00:06:26,880 Speaker 1: where this gets really interesting. Okay, you talked about active rock, 138 00:06:27,360 --> 00:06:30,760 Speaker 1: so they will play Avenge sevenfold. Well let's talk about 139 00:06:30,800 --> 00:06:34,200 Speaker 1: what active rock is. Right. So you've got Octane and 140 00:06:34,200 --> 00:06:36,719 Speaker 1: you've got you know, Octane, which is the serious x 141 00:06:36,880 --> 00:06:39,440 Speaker 1: M version of of active rock, which is all over 142 00:06:39,480 --> 00:06:43,800 Speaker 1: the country. And you've got stations that were big players 143 00:06:44,720 --> 00:06:50,680 Speaker 1: in the alternative active rock system, right. You had like St. Louis, 144 00:06:51,120 --> 00:06:53,880 Speaker 1: you had like Denver, you had New York City, you 145 00:06:53,920 --> 00:06:57,160 Speaker 1: had k Rock, and they all became much more alternative. Right. 146 00:06:57,240 --> 00:07:00,440 Speaker 1: They the ones that kind of moved on. They're they're 147 00:07:00,440 --> 00:07:02,360 Speaker 1: playing a much more alternative leaning thing where it could 148 00:07:02,360 --> 00:07:04,520 Speaker 1: be the Arctic Monkeys or whatever. Their playlists at the time. 149 00:07:04,560 --> 00:07:06,680 Speaker 1: I mean they even broughten things like Billie Eilish and 150 00:07:07,320 --> 00:07:09,880 Speaker 1: uh what were this some of the other bands, but 151 00:07:10,520 --> 00:07:12,600 Speaker 1: daft punk was getting played on these stations at some point. 152 00:07:12,640 --> 00:07:16,240 Speaker 1: So a band like Avenge Sevenfold or a Corn or 153 00:07:16,280 --> 00:07:18,960 Speaker 1: a Metallica there wasn't really a place. So you're kind 154 00:07:18,960 --> 00:07:21,720 Speaker 1: of playing in these markets that are a lot more 155 00:07:22,120 --> 00:07:27,240 Speaker 1: red state, Middle America, UM, smaller market active rock things. 156 00:07:27,440 --> 00:07:30,400 Speaker 1: But at the end of the day, UM, these things 157 00:07:30,400 --> 00:07:32,280 Speaker 1: are great and you have to check those boxes, but 158 00:07:32,360 --> 00:07:34,720 Speaker 1: they aren't those major plays where you're gonna walk into 159 00:07:35,000 --> 00:07:37,640 Speaker 1: Staples Center and sell it out because k rocks blasting 160 00:07:37,680 --> 00:07:39,480 Speaker 1: your stuff. It's just a much different feel. And I'm 161 00:07:39,520 --> 00:07:41,600 Speaker 1: being very careful of my words because I'm not trying 162 00:07:41,600 --> 00:07:44,000 Speaker 1: to be disparaging to any of these markets. But it's 163 00:07:44,040 --> 00:07:46,600 Speaker 1: not what it was when Evenge seven Fold was playing 164 00:07:46,640 --> 00:07:48,400 Speaker 1: on TRL and they were on K Rock in New 165 00:07:48,480 --> 00:07:50,560 Speaker 1: York and and in l A and St. Louis, and 166 00:07:50,640 --> 00:07:52,680 Speaker 1: you go into Cincinnati and the shows were blown out 167 00:07:52,720 --> 00:07:56,920 Speaker 1: and they were it was just this feeling of of, um, 168 00:07:56,920 --> 00:08:01,200 Speaker 1: you know, this feeling of there was major drivers in 169 00:08:01,240 --> 00:08:03,160 Speaker 1: these markets that were able to get our music out 170 00:08:03,200 --> 00:08:05,880 Speaker 1: to people and Once those drivers went away, it became 171 00:08:05,960 --> 00:08:08,720 Speaker 1: much more underground, and it became a much more stealth, 172 00:08:08,760 --> 00:08:12,560 Speaker 1: guerrilla style, you know, marketing campaign for bands like US. Okay, 173 00:08:12,600 --> 00:08:15,840 Speaker 1: would you call Avenge seven Fold metal? Is that? Okay? 174 00:08:15,880 --> 00:08:18,640 Speaker 1: I mean just for discussions sake, Okay, it's not offensive 175 00:08:18,680 --> 00:08:21,240 Speaker 1: to you. It's not offensive now, okay, So what is 176 00:08:21,280 --> 00:08:24,119 Speaker 1: the status of metal music in America? You know, metal 177 00:08:24,280 --> 00:08:28,040 Speaker 1: always has fans, never dies. Rock may die, but metal 178 00:08:28,120 --> 00:08:30,600 Speaker 1: is never gonna die, even though metal is rock. But 179 00:08:30,760 --> 00:08:33,200 Speaker 1: as you say, it's not on top forty, it's not 180 00:08:33,280 --> 00:08:36,800 Speaker 1: even on active rock. So how healthy is the scene? 181 00:08:36,920 --> 00:08:39,719 Speaker 1: I think the purely metal scene is always going to 182 00:08:39,800 --> 00:08:41,560 Speaker 1: be there, Like you said, it's always got a pulse. 183 00:08:42,120 --> 00:08:44,440 Speaker 1: I don't think the innovations there, and I don't think 184 00:08:44,480 --> 00:08:50,839 Speaker 1: the ability for fans to have an open mind when 185 00:08:51,160 --> 00:08:54,680 Speaker 1: something is innovative, something is different. I think the great 186 00:08:54,720 --> 00:08:57,400 Speaker 1: songwriting has kind of been lost a little bit. I 187 00:08:57,440 --> 00:09:01,120 Speaker 1: think some of these um eccentric, you know, pieces of 188 00:09:01,120 --> 00:09:03,880 Speaker 1: the music that you know, when Metallica came out, they 189 00:09:03,880 --> 00:09:06,800 Speaker 1: were there was nothing like that, right, And it seems 190 00:09:06,840 --> 00:09:08,920 Speaker 1: like a lot of bands in my generation are just 191 00:09:09,000 --> 00:09:12,880 Speaker 1: kind of treading the same um treading the same water 192 00:09:12,920 --> 00:09:15,160 Speaker 1: of what Metallica has already done. And I think when 193 00:09:15,200 --> 00:09:18,160 Speaker 1: you see great artists, um, a lot of them aren't 194 00:09:18,160 --> 00:09:20,600 Speaker 1: in the metal scene. There's a lot of great art 195 00:09:20,600 --> 00:09:22,720 Speaker 1: out there, and I would argue there's some amazing pop, 196 00:09:22,800 --> 00:09:25,560 Speaker 1: some amazing hip hop, some amazing R and B, and 197 00:09:25,600 --> 00:09:28,400 Speaker 1: some artists that are doing truly eccentric stuff and you 198 00:09:28,440 --> 00:09:29,960 Speaker 1: don't see it as much in metal. And there would 199 00:09:29,960 --> 00:09:32,559 Speaker 1: be a bunch of metal heads that send me fifty 200 00:09:32,720 --> 00:09:35,240 Speaker 1: you know things on Twitter after they hear this, and 201 00:09:35,280 --> 00:09:36,640 Speaker 1: you'll listen to it and you'll just kind of roll 202 00:09:36,720 --> 00:09:38,560 Speaker 1: your eyes. It's the same stuff and they're doing the 203 00:09:38,600 --> 00:09:41,360 Speaker 1: same sort of vibe. And I think that hurts metal 204 00:09:41,400 --> 00:09:43,560 Speaker 1: in a way because I think a lot of times 205 00:09:43,600 --> 00:09:47,440 Speaker 1: it's just this regurgitated sound that people will praise and 206 00:09:47,440 --> 00:09:49,160 Speaker 1: then it goes away because no one if you're not 207 00:09:49,240 --> 00:09:51,000 Speaker 1: in the scene, you don't care. And if it's something 208 00:09:51,040 --> 00:09:53,920 Speaker 1: way outside the box, it just gets the thumbs down 209 00:09:54,000 --> 00:09:56,280 Speaker 1: right away, and the gatekeepers kind of keep it, you know, 210 00:09:56,600 --> 00:09:58,880 Speaker 1: behind closed doors and say, well, we're gonna forget about that. 211 00:09:58,880 --> 00:10:01,760 Speaker 1: That's not metal, And I think that kind of hurts 212 00:10:01,760 --> 00:10:05,240 Speaker 1: the scene. I think nowadays though there's UM bands like 213 00:10:05,280 --> 00:10:07,360 Speaker 1: System of a Down like obviously they're not making music, 214 00:10:07,400 --> 00:10:09,840 Speaker 1: they are truly a great band to me where they're 215 00:10:09,840 --> 00:10:12,120 Speaker 1: making a different sound. There's bands like the Deaf Tones, 216 00:10:12,160 --> 00:10:15,079 Speaker 1: there's Ghost who's doing their own thing. There are these 217 00:10:15,320 --> 00:10:18,959 Speaker 1: shining bright moments UM, but overall as a scene, you 218 00:10:19,000 --> 00:10:21,080 Speaker 1: don't see the experimentation that I would love to see 219 00:10:21,120 --> 00:10:24,360 Speaker 1: as recording. This last week, Goes had an amazing number 220 00:10:24,720 --> 00:10:28,120 Speaker 1: number one around the world in many markets. Why do 221 00:10:28,160 --> 00:10:30,200 Speaker 1: you think it was so successful? Well, I think they 222 00:10:30,200 --> 00:10:31,719 Speaker 1: did a lot of vinyl and they did a lot 223 00:10:31,760 --> 00:10:34,240 Speaker 1: of things that I'm not going to call it manipulation, 224 00:10:34,280 --> 00:10:36,240 Speaker 1: but these are all the conversations that we have when 225 00:10:36,280 --> 00:10:38,720 Speaker 1: we're a rock band. Sell as much physical as you can, 226 00:10:39,360 --> 00:10:42,080 Speaker 1: UM get as many of these versions of this out there, 227 00:10:42,440 --> 00:10:45,040 Speaker 1: and then the streaming numbers always lack, right. I want 228 00:10:45,080 --> 00:10:46,800 Speaker 1: to be a band that can just stand on our 229 00:10:46,840 --> 00:10:50,760 Speaker 1: own and not do all the the the tricks and 230 00:10:50,840 --> 00:10:53,040 Speaker 1: just get out there and I want people to actually 231 00:10:53,040 --> 00:10:54,480 Speaker 1: want to listen to this, and I want it to 232 00:10:54,520 --> 00:10:56,959 Speaker 1: be something where the where the audience, it's the grounds 233 00:10:57,000 --> 00:10:58,800 Speaker 1: well where they are gonna go and put on their 234 00:10:58,840 --> 00:11:01,560 Speaker 1: streaming devices and and move these people into this new 235 00:11:01,600 --> 00:11:04,640 Speaker 1: era where yeah, I understand vinyl. I love Vinyl. It's 236 00:11:04,640 --> 00:11:06,439 Speaker 1: a collectible. Like as we get an n f T S, 237 00:11:06,440 --> 00:11:10,080 Speaker 1: we're gonna talk about collectibles. But in terms of streaming, 238 00:11:10,080 --> 00:11:12,720 Speaker 1: it's just a no brainer. And our audience still it's 239 00:11:12,840 --> 00:11:14,439 Speaker 1: very hard to get them over there and to buy 240 00:11:14,480 --> 00:11:16,120 Speaker 1: into this thing. You know. On our last record, we 241 00:11:16,160 --> 00:11:18,560 Speaker 1: did a surprise release. It was supposed to be very 242 00:11:18,640 --> 00:11:20,839 Speaker 1: stream heavy, and we got a lot of the arrows 243 00:11:20,880 --> 00:11:23,040 Speaker 1: we took on our back was that people wanted a 244 00:11:23,040 --> 00:11:25,600 Speaker 1: c D in the middle of oh Maha and and 245 00:11:25,720 --> 00:11:28,080 Speaker 1: Best Buy, and we're like, sorry to break it to you, 246 00:11:28,120 --> 00:11:29,920 Speaker 1: that's going away. Your car is not gonna have a 247 00:11:29,960 --> 00:11:31,600 Speaker 1: CD player. You guys are gonna have to move into 248 00:11:31,600 --> 00:11:33,600 Speaker 1: this era with us. And it was a lot of 249 00:11:34,160 --> 00:11:35,920 Speaker 1: it was a lot of pushback, and it was a 250 00:11:35,920 --> 00:11:38,640 Speaker 1: lot of like Avenge has their nose at A has 251 00:11:38,720 --> 00:11:40,600 Speaker 1: at A. They think they think they're better than us 252 00:11:40,600 --> 00:11:42,839 Speaker 1: with these this streaming and it's this and that I'm 253 00:11:42,840 --> 00:11:45,360 Speaker 1: always gonna buy CDs, and it's like, come on, guys, 254 00:11:45,720 --> 00:11:47,880 Speaker 1: we have to move along with the real world if 255 00:11:47,920 --> 00:11:50,560 Speaker 1: we want to be irrelevant or you know, a relevant 256 00:11:50,760 --> 00:11:53,160 Speaker 1: sort of genre that has our you know, put that 257 00:11:53,360 --> 00:11:55,880 Speaker 1: can put our hat in the ring. So these things 258 00:11:55,920 --> 00:11:58,599 Speaker 1: aren't necessarily Avenge seven Folds problem. We're gonna do what 259 00:11:58,640 --> 00:12:00,719 Speaker 1: we're gonna do, but they are things that we are 260 00:12:00,760 --> 00:12:03,600 Speaker 1: keeping our eye on and watching. Um. You know, sometimes 261 00:12:03,600 --> 00:12:05,400 Speaker 1: if you move too quickly, you have an audience that's 262 00:12:05,400 --> 00:12:09,600 Speaker 1: simply it does not compute. And um so, so I 263 00:12:09,600 --> 00:12:11,200 Speaker 1: don't know. I think the Ghost thing, I mean I'm 264 00:12:11,240 --> 00:12:13,160 Speaker 1: looking at it. I see the same number as you do. 265 00:12:13,200 --> 00:12:15,160 Speaker 1: And it's a lot of vinyl, it's a lot of collectibles, 266 00:12:15,160 --> 00:12:16,560 Speaker 1: and it's a lot of you know, what you do 267 00:12:16,600 --> 00:12:18,280 Speaker 1: when you're a rock band to make sure your numbers 268 00:12:18,320 --> 00:12:20,719 Speaker 1: pumped so that industry people can say, hey, you've got 269 00:12:20,720 --> 00:12:23,000 Speaker 1: a big number. What happens week two, three and four? 270 00:12:23,120 --> 00:12:27,240 Speaker 1: Is it really a ground swell of um of this musical, 271 00:12:27,840 --> 00:12:31,520 Speaker 1: you know, ground swell where people are of all genres 272 00:12:31,520 --> 00:12:33,920 Speaker 1: are listening to Ghost. I hope so do I think so? 273 00:12:34,040 --> 00:12:37,360 Speaker 1: Probably not? But you know, not to be negative. Okay, well, 274 00:12:37,400 --> 00:12:40,319 Speaker 1: we can't predict the future. But going back to streaming, 275 00:12:40,880 --> 00:12:44,120 Speaker 1: why do you think the metal audience doesn't stream? I'll 276 00:12:44,120 --> 00:12:47,040 Speaker 1: just give my own theory first. It's interesting because country 277 00:12:47,360 --> 00:12:50,679 Speaker 1: artists and fans are all into streaming now, and I 278 00:12:50,720 --> 00:12:53,959 Speaker 1: think that the rock art is just streaming so much 279 00:12:54,760 --> 00:12:57,080 Speaker 1: their audience bought it. But I'm interested in your take. 280 00:12:57,200 --> 00:12:59,199 Speaker 1: I mean, it's interesting. I mean, at this point, I 281 00:12:59,240 --> 00:13:01,960 Speaker 1: would take any take, because I don't know, you know, 282 00:13:02,040 --> 00:13:04,000 Speaker 1: like I I understand that I live in a bubble 283 00:13:04,120 --> 00:13:08,599 Speaker 1: in southern California. I understand that we might be a 284 00:13:08,640 --> 00:13:11,040 Speaker 1: little more privy or we're around people that are more 285 00:13:11,120 --> 00:13:13,040 Speaker 1: getting into the techie side of things. Right Like when 286 00:13:13,120 --> 00:13:15,280 Speaker 1: we were a band coming up, we were burning c 287 00:13:15,440 --> 00:13:17,400 Speaker 1: d s on our CD player. We're going to chain reaction, 288 00:13:17,480 --> 00:13:20,679 Speaker 1: handing them out. Um. As soon as Napster came out 289 00:13:20,720 --> 00:13:23,240 Speaker 1: and lime Wire and all those things, we quickly jumped 290 00:13:23,280 --> 00:13:25,640 Speaker 1: on that and we were listening to all this music. 291 00:13:26,120 --> 00:13:28,600 Speaker 1: It's not to say that that same kid my age 292 00:13:28,800 --> 00:13:31,960 Speaker 1: in the middle of the country maybe didn't have the 293 00:13:32,040 --> 00:13:35,240 Speaker 1: same friends or the same sort of um ecosystem where 294 00:13:35,240 --> 00:13:37,920 Speaker 1: they were being privy to that, right, And so as 295 00:13:37,960 --> 00:13:39,880 Speaker 1: soon as I was able to get rid of CDs 296 00:13:39,880 --> 00:13:42,360 Speaker 1: and get a streaming service, I jumped on it. And 297 00:13:42,400 --> 00:13:44,160 Speaker 1: it was much It made sense to me. I'd go 298 00:13:44,160 --> 00:13:46,480 Speaker 1: on an airplane I'd go to the gym. I didn't 299 00:13:46,480 --> 00:13:48,280 Speaker 1: want to have a discman. I didn't like the skipping. 300 00:13:48,280 --> 00:13:52,160 Speaker 1: I mean, we all know why streaming is superior. Um. 301 00:13:52,440 --> 00:13:54,920 Speaker 1: Years after that, we did that surprise release and we 302 00:13:54,960 --> 00:13:59,760 Speaker 1: had the pushback, so it kind of shocked us. And 303 00:14:00,000 --> 00:14:01,880 Speaker 1: I just don't know. I think every time you bring 304 00:14:01,920 --> 00:14:04,040 Speaker 1: up streaming to people and you get all these old 305 00:14:04,040 --> 00:14:06,320 Speaker 1: bands and they're bitter about it, and it's like it's 306 00:14:06,440 --> 00:14:10,000 Speaker 1: very weird, right, It's like they're still in two talking 307 00:14:10,000 --> 00:14:12,320 Speaker 1: about how music doesn't make any money and there no 308 00:14:12,360 --> 00:14:14,360 Speaker 1: one's buying our CDs and no one's doing this. It's like, 309 00:14:14,400 --> 00:14:17,280 Speaker 1: maybe you're not relevant, Like let's be relevant. Let's put 310 00:14:17,280 --> 00:14:19,760 Speaker 1: our let's put our you know hat in the ring 311 00:14:19,840 --> 00:14:22,000 Speaker 1: with you know, when they're listening to Biber or they're 312 00:14:22,000 --> 00:14:24,520 Speaker 1: listening to the Weekend, they can jump over to Metallic 313 00:14:24,520 --> 00:14:27,240 Speaker 1: and events seven folding. We're playing in the same park here. 314 00:14:27,680 --> 00:14:30,600 Speaker 1: Um that that has always made sense to me. But 315 00:14:30,680 --> 00:14:33,400 Speaker 1: you still get these people that are you know, streaming, 316 00:14:33,840 --> 00:14:35,840 Speaker 1: streaming is killed industry, and now we gotta do this 317 00:14:35,880 --> 00:14:38,400 Speaker 1: and we gotta do that, and it's like, no, streaming 318 00:14:38,440 --> 00:14:41,240 Speaker 1: kind of saved the industry. It's saved the the user. 319 00:14:41,280 --> 00:14:43,520 Speaker 1: I call them the web two user. Right, it's like 320 00:14:43,560 --> 00:14:46,840 Speaker 1: the the the fan. The fan gets to listen to 321 00:14:46,840 --> 00:14:48,600 Speaker 1: you at any point. So how are you going to 322 00:14:48,680 --> 00:14:50,240 Speaker 1: get their attention? How are you going to be the 323 00:14:50,280 --> 00:14:53,240 Speaker 1: best thing that's gonna be going through their ear holes 324 00:14:53,240 --> 00:14:55,880 Speaker 1: that day? And that's what we should be striving for, 325 00:14:56,000 --> 00:14:57,880 Speaker 1: not having an argument if we should put on CD 326 00:14:58,120 --> 00:15:01,120 Speaker 1: or vinyl or streaming um the the battle's already been won. 327 00:15:01,640 --> 00:15:04,400 Speaker 1: So you know, to me, I don't have a real 328 00:15:04,480 --> 00:15:07,200 Speaker 1: good answer to it. I just think sometimes we get 329 00:15:07,200 --> 00:15:09,960 Speaker 1: stuck in our ways and and Metal has really dug 330 00:15:10,000 --> 00:15:12,760 Speaker 1: their heels in on on this. We're not gonna move 331 00:15:12,760 --> 00:15:14,240 Speaker 1: along with the rest of the world. We kind of 332 00:15:14,280 --> 00:15:16,800 Speaker 1: like it this way. Your merch table, since you talked 333 00:15:16,800 --> 00:15:18,800 Speaker 1: about the label, do you sell c ds? Do you 334 00:15:18,840 --> 00:15:22,720 Speaker 1: sell vinyl? Uh? No? No, So you've completely moved on. Yeah, 335 00:15:22,720 --> 00:15:25,040 Speaker 1: we moved on a long time ago. Yeah. Okay, So 336 00:15:25,480 --> 00:15:31,200 Speaker 1: are there enough Avenge Sevenfold fans to carry you without 337 00:15:31,640 --> 00:15:34,120 Speaker 1: any of the perks that you had before the t 338 00:15:34,400 --> 00:15:37,000 Speaker 1: r l's, the radio, et cetera. Because it's hard to 339 00:15:37,040 --> 00:15:39,560 Speaker 1: reach people, it's hard to make new fans. What's your 340 00:15:39,640 --> 00:15:43,760 Speaker 1: viewpoint on that, well, to me, you let the hardcore 341 00:15:43,800 --> 00:15:46,920 Speaker 1: fans evangelize you by giving them access and ownership to 342 00:15:46,960 --> 00:15:49,000 Speaker 1: what you're building. And we're gonna get into that a 343 00:15:49,040 --> 00:15:52,960 Speaker 1: little bit um and all we have seen and if 344 00:15:53,000 --> 00:15:54,760 Speaker 1: you look at our trajectory, you know, we had shows 345 00:15:54,760 --> 00:15:56,280 Speaker 1: in June that were coming up, but we cancel them 346 00:15:56,280 --> 00:15:59,280 Speaker 1: to finish this record. The money has gotten bigger, the 347 00:15:59,280 --> 00:16:01,560 Speaker 1: slots have gotten bigger, and we can always go tour 348 00:16:01,600 --> 00:16:03,720 Speaker 1: in these places. Right, We're gonna headline help us this year, 349 00:16:03,880 --> 00:16:06,360 Speaker 1: will probably headline download for the third time. You know, 350 00:16:06,400 --> 00:16:08,400 Speaker 1: in a couple of years when this records out. The 351 00:16:08,480 --> 00:16:11,760 Speaker 1: Danny Wimmer festivals, we're gonna be headlining those, right. The 352 00:16:11,800 --> 00:16:14,880 Speaker 1: shows are bigger the But but what has to happen 353 00:16:15,000 --> 00:16:19,000 Speaker 1: is you have to get those one thousand fans, those 354 00:16:19,080 --> 00:16:22,120 Speaker 1: five thousand fans, and you make them owners, and you 355 00:16:22,160 --> 00:16:25,640 Speaker 1: make them evangelize this band, and you service them to 356 00:16:25,720 --> 00:16:28,240 Speaker 1: a point to where everybody else that's seeing what's happening 357 00:16:28,480 --> 00:16:31,440 Speaker 1: wants to be involved. And we don't have the drivers 358 00:16:31,440 --> 00:16:33,200 Speaker 1: we used to have, but we do have a great 359 00:16:33,240 --> 00:16:35,360 Speaker 1: catalog and we're gonna continue to put out new music 360 00:16:35,400 --> 00:16:37,400 Speaker 1: and we're gonna innovate on how we put that music 361 00:16:37,400 --> 00:16:39,800 Speaker 1: out and what it means to own a part of 362 00:16:39,800 --> 00:16:42,240 Speaker 1: Events sevenfold, and what it means to own a part 363 00:16:42,240 --> 00:16:44,640 Speaker 1: of our I P. And these are things that we're 364 00:16:44,640 --> 00:16:46,960 Speaker 1: experimenting with and that we're extremely excited about. And we're 365 00:16:46,960 --> 00:16:49,520 Speaker 1: also cutting out middlemen. Right. We own our own merchandise, 366 00:16:49,560 --> 00:16:52,360 Speaker 1: we have our own warehouse, we're building our own studio. UM, 367 00:16:52,480 --> 00:16:54,960 Speaker 1: we're doing everything to where we own everything from now on. 368 00:16:55,080 --> 00:16:57,040 Speaker 1: And you know, our last two records will come back 369 00:16:57,040 --> 00:16:59,640 Speaker 1: to us in six years. UM. A big reason why 370 00:16:59,640 --> 00:17:03,240 Speaker 1: we were make in the play to buy our masters. UM. 371 00:17:03,360 --> 00:17:06,200 Speaker 1: We do believe because of rock music we have this. 372 00:17:06,560 --> 00:17:10,040 Speaker 1: It's like kind of this bedrock of fans that are lifers. 373 00:17:10,359 --> 00:17:12,040 Speaker 1: The reason you go to an Iron Maiden show without 374 00:17:12,040 --> 00:17:15,000 Speaker 1: all the drivers is, you know, it's very much because 375 00:17:15,080 --> 00:17:16,920 Speaker 1: you see the grandpa there, the dad there, and you 376 00:17:16,960 --> 00:17:19,080 Speaker 1: see the kid with the Iron Maiden shirt on. We're 377 00:17:19,080 --> 00:17:21,439 Speaker 1: seeing that with our fans. We're seeing the people that 378 00:17:21,480 --> 00:17:23,240 Speaker 1: grew up with us, that got the tattoos, and now 379 00:17:23,240 --> 00:17:26,160 Speaker 1: they're in their forties and they're late thirties, and we're 380 00:17:26,160 --> 00:17:28,280 Speaker 1: seeing the call of duty audience. Because we were very 381 00:17:28,320 --> 00:17:30,760 Speaker 1: deeply embedded in the video game seen a couple of 382 00:17:30,800 --> 00:17:33,239 Speaker 1: years ago, and the nineteen year old, and then we're 383 00:17:33,240 --> 00:17:35,520 Speaker 1: seeing them all having kids. We see it on Instagram, 384 00:17:35,520 --> 00:17:37,320 Speaker 1: we see it on Twitter, and they've got the Avenge 385 00:17:37,359 --> 00:17:40,840 Speaker 1: seven Fold onesies. These are people that we need to 386 00:17:40,920 --> 00:17:43,760 Speaker 1: empower to build the band and to build the legacy 387 00:17:43,800 --> 00:17:46,639 Speaker 1: because we don't have t r L. Right, Okay, so 388 00:17:46,760 --> 00:17:49,400 Speaker 1: let's assume you have these five thousand or whatever number 389 00:17:49,480 --> 00:17:53,240 Speaker 1: we want to use. Does that inhibit you artistically because 390 00:17:53,240 --> 00:17:57,400 Speaker 1: traditionally fans just want to repeat of what you've already done. 391 00:17:57,440 --> 00:17:59,800 Speaker 1: Oh hell no, our fans know at this point like 392 00:18:00,040 --> 00:18:02,080 Speaker 1: you have throwing our fans. I mean, if anyone that 393 00:18:02,119 --> 00:18:05,840 Speaker 1: listens to this, that knows the drama of every record 394 00:18:05,880 --> 00:18:08,439 Speaker 1: that Avenge of Fold puts out, it's like the world's 395 00:18:08,560 --> 00:18:10,760 Speaker 1: been put on fire right from Waking the Fall And 396 00:18:10,760 --> 00:18:14,000 Speaker 1: we had done records on a on an independent label, 397 00:18:14,040 --> 00:18:16,119 Speaker 1: and when we went to our first major label, we 398 00:18:16,119 --> 00:18:18,080 Speaker 1: put out a record called City of Evil, which had 399 00:18:18,080 --> 00:18:21,080 Speaker 1: no screaming and it was almost like European power metal 400 00:18:21,200 --> 00:18:25,720 Speaker 1: with an American vibe on steroids. And that record, everybody 401 00:18:25,720 --> 00:18:28,439 Speaker 1: that listened to Waking the fallen was like, this is trash, 402 00:18:28,600 --> 00:18:31,359 Speaker 1: this is horrible. That ended up going on TRL and 403 00:18:31,400 --> 00:18:33,680 Speaker 1: having that kickstart, and it created a whole new audience. 404 00:18:34,000 --> 00:18:36,119 Speaker 1: When we put out the next record, it was another 405 00:18:36,160 --> 00:18:40,160 Speaker 1: completely different entitil on its own, and what we realized 406 00:18:40,200 --> 00:18:42,240 Speaker 1: then was that we are going to continue to put 407 00:18:42,280 --> 00:18:45,480 Speaker 1: out pieces of art that represent It's almost like a 408 00:18:45,520 --> 00:18:47,960 Speaker 1: time capsule of what we represent, what we want to 409 00:18:48,000 --> 00:18:50,120 Speaker 1: do at that time, and every record has to find 410 00:18:50,119 --> 00:18:52,879 Speaker 1: its own audience. But what happens after a while is 411 00:18:53,280 --> 00:18:56,640 Speaker 1: those people start galvanizing around the fact that they don't 412 00:18:56,640 --> 00:18:58,960 Speaker 1: know what to expect, and so now you're starting to 413 00:18:58,960 --> 00:19:01,040 Speaker 1: see people that go, I don't care what they put out. 414 00:19:01,040 --> 00:19:03,200 Speaker 1: It could be a hip hop record. I trust even 415 00:19:03,240 --> 00:19:05,080 Speaker 1: seven Fold to put out something cool because I like 416 00:19:05,200 --> 00:19:07,640 Speaker 1: all these different styles. Now we have people fall off 417 00:19:07,640 --> 00:19:10,119 Speaker 1: on every record, and we gain people on every record, right, 418 00:19:10,119 --> 00:19:12,760 Speaker 1: and so we're not worried about that. In fact, we 419 00:19:12,760 --> 00:19:15,040 Speaker 1: wouldn't even make music. You know, one thing that always 420 00:19:15,080 --> 00:19:17,919 Speaker 1: bugs me about the music industry is make the right record. 421 00:19:18,000 --> 00:19:20,320 Speaker 1: Make the right record to me, You make the record 422 00:19:20,320 --> 00:19:21,719 Speaker 1: that you want to make, and you're an artist. If 423 00:19:21,720 --> 00:19:23,720 Speaker 1: you're not an artist, then don't do this. They go, 424 00:19:23,720 --> 00:19:26,080 Speaker 1: go get a job, like I really want to make 425 00:19:26,400 --> 00:19:28,119 Speaker 1: art that I'm sitting there proud of, and I go, 426 00:19:28,240 --> 00:19:30,359 Speaker 1: this represents me right now, this is what I'm into 427 00:19:30,400 --> 00:19:33,120 Speaker 1: in two thousand twenty two. And I think as soon 428 00:19:33,160 --> 00:19:34,760 Speaker 1: as you get away from that and you start playing 429 00:19:34,760 --> 00:19:37,280 Speaker 1: the game and you're trying to figure out what fan X, 430 00:19:37,400 --> 00:19:39,320 Speaker 1: Y and Z wants and you're trying to write for them, 431 00:19:39,320 --> 00:19:42,240 Speaker 1: and that has never worked in the history of music. 432 00:19:42,640 --> 00:19:44,760 Speaker 1: I'm sorry, you know, I've I listened to a lot 433 00:19:44,800 --> 00:19:47,399 Speaker 1: of music, and when bands repeat themselves, it's instantly this 434 00:19:47,520 --> 00:19:50,280 Speaker 1: like my ears go up and like, oh they're trying 435 00:19:50,320 --> 00:19:52,639 Speaker 1: to do that, and that's always a bum out to me. 436 00:19:52,800 --> 00:19:54,760 Speaker 1: And uh, well, we will never do that. We want 437 00:19:54,760 --> 00:19:57,520 Speaker 1: to challenge our audience. We don't believe our audience knows 438 00:19:57,560 --> 00:20:00,560 Speaker 1: what they want. It's that's that famous Steve Job quote. Right, 439 00:20:00,560 --> 00:20:02,240 Speaker 1: of course, I don't think they know what they want. 440 00:20:02,520 --> 00:20:03,800 Speaker 1: You have to give it to them and they have 441 00:20:03,880 --> 00:20:06,240 Speaker 1: to figure out while they're sitting there with their headphones on. 442 00:20:06,280 --> 00:20:08,320 Speaker 1: I want them to look the first time their friends 443 00:20:08,359 --> 00:20:11,520 Speaker 1: gone to hear that, and they go, what the f right? 444 00:20:11,600 --> 00:20:13,800 Speaker 1: And then I want them to go, Okay, I get this, 445 00:20:13,800 --> 00:20:16,239 Speaker 1: this is rad, this is different, and so that's our 446 00:20:16,280 --> 00:20:18,200 Speaker 1: our mentality at all times. If we don't get a reaction, 447 00:20:18,240 --> 00:20:28,080 Speaker 1: we're actually kind of sad. Okay, the next number of 448 00:20:28,200 --> 00:20:33,960 Speaker 1: hardcore Avenge sevenfold fians, what do you think their attraction 449 00:20:34,000 --> 00:20:37,520 Speaker 1: to the band is? Why are they bonded so tight? 450 00:20:37,560 --> 00:20:40,320 Speaker 1: You talked about you know you're surprising them, but why 451 00:20:40,320 --> 00:20:43,280 Speaker 1: are they so dedicated to Avenge seven four. I think 452 00:20:43,280 --> 00:20:45,400 Speaker 1: we came up in a time in a scene where 453 00:20:45,400 --> 00:20:49,480 Speaker 1: it kind of was the you know, the anti new metal. 454 00:20:49,680 --> 00:20:51,280 Speaker 1: I think we were the first band that brought these 455 00:20:51,280 --> 00:20:53,760 Speaker 1: guitar solos back onto the radio. I think a bunch 456 00:20:53,760 --> 00:20:57,680 Speaker 1: of people identify like most bands with their with they're 457 00:20:57,760 --> 00:21:00,280 Speaker 1: with growing up, you know, the nostalgia factor, and think 458 00:21:00,320 --> 00:21:02,480 Speaker 1: we were breaking a lot of rules back then. And 459 00:21:02,520 --> 00:21:05,320 Speaker 1: I think we were breaking rules musically. And I think 460 00:21:05,320 --> 00:21:08,080 Speaker 1: when you dig deep into it, people started saying, Okay, 461 00:21:08,119 --> 00:21:10,879 Speaker 1: they're they're flashy, they talk a lot of crap and 462 00:21:10,920 --> 00:21:13,880 Speaker 1: interviews they're kind of over the top. The press loves 463 00:21:13,920 --> 00:21:15,080 Speaker 1: to go with it. But at the end of the day, 464 00:21:15,080 --> 00:21:16,560 Speaker 1: you could break our songs apart, and we know what 465 00:21:16,560 --> 00:21:18,320 Speaker 1: we're doing. Like I think you can look at the 466 00:21:18,400 --> 00:21:20,320 Speaker 1: music theory and you can look at that. We're a 467 00:21:20,400 --> 00:21:24,080 Speaker 1: serious band underneath the layers of the entertainment on top 468 00:21:24,119 --> 00:21:25,680 Speaker 1: of it, you know, and a lot of that's gone 469 00:21:25,680 --> 00:21:27,800 Speaker 1: away because you know, when you're twenty years old and 470 00:21:27,800 --> 00:21:30,000 Speaker 1: you get thrown into a van and you're there's no 471 00:21:30,040 --> 00:21:31,720 Speaker 1: one to tell you what to do, and you know, 472 00:21:31,800 --> 00:21:33,720 Speaker 1: Kevin Lyman throws you on the warp tour and you're 473 00:21:34,119 --> 00:21:36,000 Speaker 1: and you're playing for you know, fifty bucks a day, 474 00:21:36,000 --> 00:21:38,119 Speaker 1: and you and you're just selling your own merchants. It 475 00:21:38,160 --> 00:21:40,480 Speaker 1: becomes a wild time, especially straight out of high school. 476 00:21:40,520 --> 00:21:42,520 Speaker 1: You I mean literally, you're given the keys to the kingdom, 477 00:21:42,560 --> 00:21:44,880 Speaker 1: you know, your your little van. It's kind of like, 478 00:21:45,440 --> 00:21:48,360 Speaker 1: you know, uh, it's like who let these guys out 479 00:21:48,359 --> 00:21:50,479 Speaker 1: of the cage? You know? Um. And as we've as 480 00:21:50,520 --> 00:21:51,840 Speaker 1: we've grown up, I think we've grown up with a 481 00:21:51,880 --> 00:21:53,600 Speaker 1: lot of people that have gone through those things like 482 00:21:53,640 --> 00:21:56,440 Speaker 1: any generation would. And I think we've continued to put 483 00:21:56,440 --> 00:21:59,000 Speaker 1: out compelling music. And I think we've done that by 484 00:21:59,080 --> 00:22:01,200 Speaker 1: challenging the audience. I don't think you do that by 485 00:22:01,200 --> 00:22:04,560 Speaker 1: repeating yourself. Okay, let's move into the n f T 486 00:22:04,720 --> 00:22:08,119 Speaker 1: and the new paradigm you're establishing with revenge seven fold. 487 00:22:08,359 --> 00:22:11,239 Speaker 1: But let's really start at the ground level. Were you 488 00:22:11,320 --> 00:22:14,760 Speaker 1: always a techie? Were you into computers when A O. 489 00:22:14,960 --> 00:22:17,879 Speaker 1: L Went nuclear and ninety five or six? Were you 490 00:22:17,920 --> 00:22:20,840 Speaker 1: into that? No? I was fourteen at the time, so no, 491 00:22:20,960 --> 00:22:22,879 Speaker 1: I wasn't. But um, one thing I have been, and 492 00:22:22,920 --> 00:22:26,120 Speaker 1: I always give this example, UM, I was very into 493 00:22:26,200 --> 00:22:29,399 Speaker 1: video games when um, you know, on the PC and 494 00:22:29,640 --> 00:22:33,280 Speaker 1: on the Nintendo, from the very early beginning of that, 495 00:22:33,320 --> 00:22:35,840 Speaker 1: the earliest that I could possibly be involved. And I 496 00:22:35,880 --> 00:22:40,760 Speaker 1: remember my parents and my grandparents being very much um 497 00:22:40,920 --> 00:22:42,800 Speaker 1: thinking it was a time stuck and that it would 498 00:22:43,480 --> 00:22:45,920 Speaker 1: ultimately just be a bunch of losers that play these 499 00:22:45,920 --> 00:22:48,800 Speaker 1: things and there'd be no career, there no sort of 500 00:22:48,840 --> 00:22:51,439 Speaker 1: benefit from this sort of thing. The one thing I 501 00:22:51,760 --> 00:22:54,160 Speaker 1: learned from it, and looking back on the culture now 502 00:22:54,200 --> 00:22:57,080 Speaker 1: is that the culture drives innovation and it drives what 503 00:22:57,200 --> 00:23:00,640 Speaker 1: is acceptable in society. Right, So what I mean by 504 00:23:00,640 --> 00:23:04,600 Speaker 1: that is now we have multimillion dollar Twitch streamers, we 505 00:23:04,680 --> 00:23:08,639 Speaker 1: have Fortnite champions, and we have kids growing up that 506 00:23:08,720 --> 00:23:14,360 Speaker 1: want to be YouTubers, TikTokers, and streamers over basically anything else, 507 00:23:14,400 --> 00:23:17,280 Speaker 1: my kids included. And so what I learned from that 508 00:23:17,320 --> 00:23:19,719 Speaker 1: is you follow the culture. You follow the kids because 509 00:23:20,200 --> 00:23:22,439 Speaker 1: they are trying to fit into my world. They're going 510 00:23:22,480 --> 00:23:25,480 Speaker 1: to create their own world, which will be society when 511 00:23:25,760 --> 00:23:28,520 Speaker 1: they're my age. And the same way that my friends 512 00:23:28,520 --> 00:23:30,720 Speaker 1: at forty years old still play video games every night 513 00:23:30,720 --> 00:23:33,160 Speaker 1: and they're still talking. They have families, but they're still 514 00:23:33,200 --> 00:23:36,080 Speaker 1: logging into you know, World of Warcraft, or they're playing 515 00:23:36,119 --> 00:23:38,760 Speaker 1: pub g or Call of Duty. And this audience has 516 00:23:38,800 --> 00:23:40,440 Speaker 1: grown up with video games and then and they never 517 00:23:40,480 --> 00:23:44,679 Speaker 1: lost it. This new blockchain thing and the age of 518 00:23:44,680 --> 00:23:48,120 Speaker 1: the Internet will be adopted by this new generation as 519 00:23:48,119 --> 00:23:51,920 Speaker 1: you see artists like Diplow or Blow or Steve Ioki 520 00:23:52,080 --> 00:23:54,160 Speaker 1: or the Marshmallows of the world as they start dipping 521 00:23:54,160 --> 00:23:57,359 Speaker 1: their toe into blockchain. And the reason my kids know 522 00:23:57,400 --> 00:23:58,639 Speaker 1: what n f T s are and they know what 523 00:23:59,240 --> 00:24:02,520 Speaker 1: you know, um digital goods are is because they're hearing 524 00:24:02,520 --> 00:24:05,080 Speaker 1: about these people talk about it on there, you know, 525 00:24:05,080 --> 00:24:08,119 Speaker 1: their their social media. Now, what Events seven Bold is 526 00:24:08,200 --> 00:24:11,479 Speaker 1: doing is something much more ethical, and I think, whoa, whoa, whoa. 527 00:24:11,480 --> 00:24:13,320 Speaker 1: I want to get a lot of information before we 528 00:24:13,359 --> 00:24:15,879 Speaker 1: get exactly what events. Yeah, I wasn't gonna say what 529 00:24:15,880 --> 00:24:17,720 Speaker 1: we're gonna do. I'm just gonna say we're a different 530 00:24:17,720 --> 00:24:20,560 Speaker 1: thing than all that, but we'll stop there. Okay, So 531 00:24:21,000 --> 00:24:24,960 Speaker 1: at what point did you become invested intrigued by all 532 00:24:25,000 --> 00:24:30,320 Speaker 1: the technological changes? So I bought bitcoin in two thousand sixteen. No, no, no, 533 00:24:30,440 --> 00:24:32,800 Speaker 1: before that, I would say video games is all it was. 534 00:24:32,880 --> 00:24:35,000 Speaker 1: I was never a techie guy. Like. Okay, so the 535 00:24:35,040 --> 00:24:38,840 Speaker 1: turn of the century when everybody gets a high speed connection, Sure, 536 00:24:38,880 --> 00:24:42,760 Speaker 1: are you downloading on Napster? Are you talking? Oh yea yeah, 537 00:24:42,800 --> 00:24:45,080 Speaker 1: yeah yeah. I didn't consider myself techy. It's funny because 538 00:24:45,080 --> 00:24:47,320 Speaker 1: I considered myself just a normal kid. Right. So I 539 00:24:47,359 --> 00:24:49,960 Speaker 1: had figured out, you know, a l chat rooms and 540 00:24:50,040 --> 00:24:52,119 Speaker 1: you go in there and you ruffle feathers and you 541 00:24:52,440 --> 00:24:54,760 Speaker 1: act like a jerk online and everyone's running around and 542 00:24:54,760 --> 00:24:57,720 Speaker 1: we think it's funny. And then it turns into you know, websites, 543 00:24:58,160 --> 00:25:00,280 Speaker 1: going to these websites that didn't do much, but it 544 00:25:00,320 --> 00:25:02,280 Speaker 1: was kind of like, Okay, there's a place to go. 545 00:25:02,680 --> 00:25:06,600 Speaker 1: This kind of boring but cool. Um. And then you know, 546 00:25:06,720 --> 00:25:10,440 Speaker 1: obviously when we were we went from like these little 547 00:25:10,440 --> 00:25:15,359 Speaker 1: eight doubt tapes to like um taping like Testament record 548 00:25:15,480 --> 00:25:17,239 Speaker 1: or the Dream Theater record and giving them to each other. 549 00:25:17,320 --> 00:25:20,520 Speaker 1: Then CDs right, and so then you had burning of 550 00:25:20,560 --> 00:25:22,639 Speaker 1: c d s, which was like this blew our minds 551 00:25:22,640 --> 00:25:24,560 Speaker 1: that you could change the track right. It was like 552 00:25:25,040 --> 00:25:27,560 Speaker 1: I can go to track four. That's crazy. And then 553 00:25:27,640 --> 00:25:29,199 Speaker 1: you'd go to best Buy and you'd buy you know, 554 00:25:29,280 --> 00:25:31,560 Speaker 1: the hundred and fifty stack, and then we just start 555 00:25:31,920 --> 00:25:34,680 Speaker 1: we'd start, you know, like trading music that way. And 556 00:25:34,720 --> 00:25:36,880 Speaker 1: then Napster came around, and then we started saying, well, 557 00:25:37,280 --> 00:25:39,560 Speaker 1: now we got everything for free, and then you'd get 558 00:25:39,640 --> 00:25:42,200 Speaker 1: viruses on your Lime wire or whatever, and then you 559 00:25:42,200 --> 00:25:44,840 Speaker 1: you get a whole new computer because you're totally screwed. 560 00:25:44,840 --> 00:25:47,240 Speaker 1: And I remember that was the time of party poker, right, 561 00:25:47,320 --> 00:25:50,520 Speaker 1: like start gambling online under age. So I guess that 562 00:25:50,640 --> 00:25:53,159 Speaker 1: was kind of techy, but at the same time I 563 00:25:53,200 --> 00:25:57,119 Speaker 1: knew my way around it. But I wasn't like a 564 00:25:57,160 --> 00:25:59,840 Speaker 1: techy guy. I just kind of it was simple enough. 565 00:26:00,280 --> 00:26:02,600 Speaker 1: Web one and Web two had made it simple enough 566 00:26:02,640 --> 00:26:04,560 Speaker 1: for people like me and everybody at my school and 567 00:26:04,560 --> 00:26:08,639 Speaker 1: all my friends to use these sort of protocols and 568 00:26:08,680 --> 00:26:11,119 Speaker 1: these these devices and and make it really cool for 569 00:26:11,200 --> 00:26:15,600 Speaker 1: us to gamble, listen to music, and trade. I guess, okay, 570 00:26:15,640 --> 00:26:17,960 Speaker 1: Web two point oh, which at this point in time 571 00:26:18,080 --> 00:26:22,080 Speaker 1: is really seen as social media. To what degree have 572 00:26:22,359 --> 00:26:25,679 Speaker 1: you and Avenge Sevenfold taken advantage of that? You know, 573 00:26:25,760 --> 00:26:29,199 Speaker 1: we probably haven't. And we have a Facebook page, you know, 574 00:26:29,240 --> 00:26:32,920 Speaker 1: we have of MySpace page. Um, we have an Instagram page, 575 00:26:32,920 --> 00:26:35,240 Speaker 1: and we have a Twitter and what goes on in 576 00:26:35,280 --> 00:26:38,199 Speaker 1: there isn't a lot and we don't really keep up 577 00:26:38,240 --> 00:26:41,280 Speaker 1: on it. Because we have this, we had this feeling 578 00:26:41,320 --> 00:26:44,720 Speaker 1: of like this is super cheesy, Like we don't want 579 00:26:44,720 --> 00:26:46,399 Speaker 1: to put ourselves out there in a lot of ways, 580 00:26:46,440 --> 00:26:49,280 Speaker 1: like with the if you just put tour dates, like 581 00:26:49,359 --> 00:26:51,720 Speaker 1: let's put it this way, if your machine gun, Kelly 582 00:26:51,800 --> 00:26:54,880 Speaker 1: and you're all over in your and he's a good friend, right, 583 00:26:54,920 --> 00:26:57,680 Speaker 1: so I'm not This isn't dissing him his life. He's 584 00:26:57,720 --> 00:27:00,199 Speaker 1: got it all over social media. Everything he does, right, 585 00:27:00,240 --> 00:27:02,840 Speaker 1: he's writing songs, he's doing this, he's doing that. That 586 00:27:02,880 --> 00:27:04,959 Speaker 1: doesn't work for Evenge seven fold. We look at ourselves 587 00:27:05,040 --> 00:27:07,639 Speaker 1: more of like when we were growing up, we loved 588 00:27:08,200 --> 00:27:10,440 Speaker 1: Mr Bungle and Faith No More and Tool and these 589 00:27:10,480 --> 00:27:12,920 Speaker 1: bands that were very mysterious to us, and to put 590 00:27:12,920 --> 00:27:15,400 Speaker 1: everything on social media didn't really work for us. And 591 00:27:15,800 --> 00:27:17,520 Speaker 1: I remember Warner would always have a problem with it. 592 00:27:17,520 --> 00:27:19,520 Speaker 1: They're like, you know, Gerard Way is doing this thing 593 00:27:19,600 --> 00:27:21,679 Speaker 1: and you should do it too, And every morning like 594 00:27:21,880 --> 00:27:24,080 Speaker 1: have them sit in the sessions and write the songs 595 00:27:24,080 --> 00:27:26,159 Speaker 1: with you and like take comments, and we're just like, 596 00:27:26,760 --> 00:27:29,320 Speaker 1: that's not for us, right. It just felt uncomfortable. But 597 00:27:29,359 --> 00:27:33,840 Speaker 1: Warner Brothers somehow got twenty million people to sign up 598 00:27:33,960 --> 00:27:36,360 Speaker 1: to Avenge seven Folds Facebook. At one point. I think 599 00:27:36,359 --> 00:27:38,360 Speaker 1: that thing is dwindled to sixteen million because we don't 600 00:27:38,359 --> 00:27:42,520 Speaker 1: do anything with it um. But when they started charging 601 00:27:42,640 --> 00:27:45,120 Speaker 1: us tens of thousands of dollars to reach our own 602 00:27:45,160 --> 00:27:49,080 Speaker 1: fans is when we started being very suspicious of these things. 603 00:27:49,160 --> 00:27:52,080 Speaker 1: Right now, it's like we've brought you all these people, 604 00:27:52,280 --> 00:27:55,280 Speaker 1: they're filling out your ecosystem. These are our fans, and 605 00:27:55,320 --> 00:27:57,200 Speaker 1: now they go no, no no, no, no no, you don't 606 00:27:57,200 --> 00:27:59,080 Speaker 1: actually get to talk to them unless you pay pay 607 00:27:59,119 --> 00:28:01,680 Speaker 1: the piper um. So then we started getting really really 608 00:28:01,720 --> 00:28:04,760 Speaker 1: suspicious of it, so to not go on anything else. 609 00:28:05,320 --> 00:28:08,280 Speaker 1: That's our relationship with Web two. It's very much this 610 00:28:08,600 --> 00:28:12,280 Speaker 1: skeptical not really doing much on it, and we don't 611 00:28:12,320 --> 00:28:14,200 Speaker 1: like putting our lives and what we ate for breakfast 612 00:28:14,440 --> 00:28:16,440 Speaker 1: on there, so we don't do well on it. Okay, 613 00:28:16,720 --> 00:28:20,800 Speaker 1: that's your choice, people might say on the opposite side, 614 00:28:21,240 --> 00:28:25,800 Speaker 1: then in today's tsunami of information, unless you're in touch 615 00:28:25,880 --> 00:28:29,400 Speaker 1: with your audience on a regular basis, they move on 616 00:28:29,440 --> 00:28:32,159 Speaker 1: to something else. What would be your response to that? 617 00:28:32,440 --> 00:28:34,480 Speaker 1: My response to that would be like when System of 618 00:28:34,520 --> 00:28:36,679 Speaker 1: a Down puts out a record, or Faith No More 619 00:28:36,720 --> 00:28:38,920 Speaker 1: puts out a record, we all go get it. Like 620 00:28:39,000 --> 00:28:40,800 Speaker 1: I know that if Avenge of Them will puts out 621 00:28:40,800 --> 00:28:43,360 Speaker 1: of record, when we put out a record, people can 622 00:28:43,400 --> 00:28:45,520 Speaker 1: be as distant as they want. When you're in the 623 00:28:45,600 --> 00:28:47,840 Speaker 1: rock community. As soon as that calling card comes, as 624 00:28:47,880 --> 00:28:50,680 Speaker 1: soon as you see that thing on Apple Services or 625 00:28:51,000 --> 00:28:54,400 Speaker 1: Spotify or we put out some sort of information, I 626 00:28:54,440 --> 00:28:56,480 Speaker 1: believe they will all come back. I don't believe you 627 00:28:56,520 --> 00:28:58,840 Speaker 1: have to be all over social media doing a lot. 628 00:28:58,920 --> 00:29:00,880 Speaker 1: I think for some people do. But I think a 629 00:29:00,960 --> 00:29:03,720 Speaker 1: lot of other genres are a lot more flimsy than 630 00:29:03,760 --> 00:29:06,640 Speaker 1: the rock genre than the metal genre. And and it's 631 00:29:06,640 --> 00:29:08,680 Speaker 1: so funny because these are like two different points, Like 632 00:29:09,080 --> 00:29:12,080 Speaker 1: the metal genre has an innovation problem, but they don't 633 00:29:12,120 --> 00:29:15,760 Speaker 1: have a community problem. Like there's people that love heavy 634 00:29:15,760 --> 00:29:17,840 Speaker 1: metal and they're gonna find out when these bands are 635 00:29:17,840 --> 00:29:20,400 Speaker 1: doing these things now branching outside of that, maybe we 636 00:29:20,520 --> 00:29:22,640 Speaker 1: keep more of the TRL audience. If we're all over 637 00:29:22,680 --> 00:29:25,320 Speaker 1: social media. Do we want that audience? Is it healthy 638 00:29:25,360 --> 00:29:27,800 Speaker 1: for us? I mean maybe if all your metrics are 639 00:29:27,800 --> 00:29:30,880 Speaker 1: as selling records, But we're trying to go headline health 640 00:29:30,920 --> 00:29:33,600 Speaker 1: fest and headline download festival and trying to go do 641 00:29:33,720 --> 00:29:36,840 Speaker 1: all Danny's festivals and go do these things with a 642 00:29:36,920 --> 00:29:40,680 Speaker 1: more authentic audience. And I say some of these words, 643 00:29:40,680 --> 00:29:42,080 Speaker 1: and I know this will come back, you know, like, oh, 644 00:29:42,120 --> 00:29:44,560 Speaker 1: you know, think authentic as these other artists, But I 645 00:29:44,600 --> 00:29:47,240 Speaker 1: think of these other genres as what have you what 646 00:29:47,280 --> 00:29:49,120 Speaker 1: have you done for me lately? I don't think metals 647 00:29:49,200 --> 00:29:52,040 Speaker 1: that that much of that sort of genre. So I 648 00:29:52,080 --> 00:29:54,440 Speaker 1: think that works to our advantage. Again, but I don't 649 00:29:54,480 --> 00:29:56,720 Speaker 1: want to do something that makes me uncomfortable. I don't 650 00:29:56,760 --> 00:29:59,640 Speaker 1: do this because I have this need to be a 651 00:29:59,720 --> 00:30:02,040 Speaker 1: rock star. I do this because I love music and 652 00:30:02,080 --> 00:30:03,280 Speaker 1: I want to put it out there. And at the 653 00:30:03,320 --> 00:30:05,080 Speaker 1: end of the day, if I think, you know, I 654 00:30:05,120 --> 00:30:07,000 Speaker 1: can sell more records because I show you what I 655 00:30:07,040 --> 00:30:10,360 Speaker 1: had for breakfast, or show you show me in the studio, 656 00:30:10,880 --> 00:30:12,880 Speaker 1: then I want out I don't want anything to do 657 00:30:12,960 --> 00:30:14,760 Speaker 1: with it. So at some point you have to do 658 00:30:14,800 --> 00:30:16,720 Speaker 1: it on your own terms and and say, are you 659 00:30:16,720 --> 00:30:18,760 Speaker 1: really an artist that wants to put these things out 660 00:30:18,800 --> 00:30:20,920 Speaker 1: for a real reason or are you an artist that 661 00:30:20,960 --> 00:30:23,840 Speaker 1: simply wants to get you know, a bunch of records 662 00:30:23,880 --> 00:30:26,360 Speaker 1: sold and maybe sell a lot of tickets. I just 663 00:30:26,600 --> 00:30:28,000 Speaker 1: I think there's a fine line there that you have 664 00:30:28,040 --> 00:30:31,520 Speaker 1: to walk. Okay, so you started talking about bitcoin. Continue there. 665 00:30:31,880 --> 00:30:35,040 Speaker 1: So in two thousands sixteen, I learned about this internet money, 666 00:30:35,080 --> 00:30:37,560 Speaker 1: which I knew people that were playing video games. Um, 667 00:30:37,600 --> 00:30:39,840 Speaker 1: we were doing a thing called game battles, which was 668 00:30:39,960 --> 00:30:42,520 Speaker 1: competitive gaming online. So again it goes back to gaming. 669 00:30:42,960 --> 00:30:44,400 Speaker 1: And at the time, you know, so if I do 670 00:30:44,440 --> 00:30:49,640 Speaker 1: the math, you know, in my early thirties, at that point, um, 671 00:30:49,680 --> 00:30:51,640 Speaker 1: and it made sense to me. I didn't read the 672 00:30:51,640 --> 00:30:53,840 Speaker 1: white paper. I didn't know Satoshi was doing, but the 673 00:30:53,880 --> 00:30:56,600 Speaker 1: idea of internet money and the idea that people were 674 00:30:56,600 --> 00:31:00,400 Speaker 1: trading this and betting and gambling online, it may sense 675 00:31:00,480 --> 00:31:04,560 Speaker 1: that this thing was something. Um. Then I heard about ethereum, 676 00:31:04,640 --> 00:31:07,480 Speaker 1: and I heard about smart contracts, and I started reading 677 00:31:07,520 --> 00:31:10,440 Speaker 1: the white papers and okay, wait, wait, everybody may not 678 00:31:10,600 --> 00:31:13,040 Speaker 1: know everything you talk about I think you know Bitcoin, 679 00:31:13,080 --> 00:31:17,080 Speaker 1: I think they know. Etherium explained smart contracts. So smart 680 00:31:17,080 --> 00:31:19,720 Speaker 1: contracts were basically, and to keep this as high level 681 00:31:19,760 --> 00:31:23,400 Speaker 1: as possible, they are basically taking the Bitcoin problem of 682 00:31:23,960 --> 00:31:28,480 Speaker 1: permissionless currency, which you know, it gets authenticated by nodes 683 00:31:28,560 --> 00:31:30,720 Speaker 1: across the world, which is why you don't have to 684 00:31:30,760 --> 00:31:34,040 Speaker 1: have a human involved. These computers are authenticating that Matt 685 00:31:34,120 --> 00:31:36,840 Speaker 1: paid Bob and there's no human involved, and as soon 686 00:31:36,880 --> 00:31:40,440 Speaker 1: as both sides agree, then it goes through. Now what 687 00:31:40,520 --> 00:31:42,920 Speaker 1: Ethereum did is they added on top of that and said, well, 688 00:31:43,160 --> 00:31:45,880 Speaker 1: you can put anything into a smart contract. It's lines 689 00:31:45,880 --> 00:31:49,280 Speaker 1: of code, it's called metadata, and these contracts are going 690 00:31:49,320 --> 00:31:51,840 Speaker 1: to live on the blockchain and as soon as both 691 00:31:51,920 --> 00:31:55,960 Speaker 1: contracts have fulfilled their promise, then and a transaction will 692 00:31:56,000 --> 00:31:58,680 Speaker 1: take place. It could be a transaction in real life, 693 00:31:58,680 --> 00:32:00,520 Speaker 1: it could be a financial transact, chin it could be 694 00:32:00,520 --> 00:32:02,320 Speaker 1: a piece of art, it could be a piece of music, 695 00:32:02,600 --> 00:32:04,360 Speaker 1: it could be whatever it wants. But these things will 696 00:32:04,400 --> 00:32:07,680 Speaker 1: live on the blockchain, authenticated by nodes around the world. 697 00:32:07,840 --> 00:32:11,000 Speaker 1: To the average person, you can own bitcoin. What's the 698 00:32:11,080 --> 00:32:15,920 Speaker 1: difference between owning and what exactly is a smart contract? 699 00:32:16,080 --> 00:32:20,960 Speaker 1: So two different things some owning. Bitcoin is a currency 700 00:32:21,080 --> 00:32:26,440 Speaker 1: that is authenticated by computers around the world. That there's 701 00:32:26,480 --> 00:32:28,120 Speaker 1: only twenty one million of them. Now they all haven't 702 00:32:28,120 --> 00:32:30,000 Speaker 1: been mined, and these are all gonna be weird. These 703 00:32:30,440 --> 00:32:32,880 Speaker 1: this whole conversation might be rabbit holes, and I'll try 704 00:32:32,920 --> 00:32:34,520 Speaker 1: to keep out of it. No no, no, no, no, 705 00:32:34,520 --> 00:32:36,600 Speaker 1: no no no, don't don't stay out of the rabbit 706 00:32:36,600 --> 00:32:39,520 Speaker 1: holes because they're relevant. I just don't want to go 707 00:32:39,600 --> 00:32:42,760 Speaker 1: too far ahead, So let's just leave it at. Bitcoin 708 00:32:42,960 --> 00:32:48,240 Speaker 1: is a digital currency that lives in a decentralized fashion 709 00:32:48,280 --> 00:32:49,720 Speaker 1: because of the way that it's set up, and it 710 00:32:49,760 --> 00:32:53,920 Speaker 1: solves the problem of banks, uh, third party credit cards, 711 00:32:54,600 --> 00:32:56,520 Speaker 1: anybody that can get in the way of and shut 712 00:32:56,560 --> 00:33:00,320 Speaker 1: down these lines of communication, these lines of finance. So 713 00:33:00,360 --> 00:33:03,760 Speaker 1: that's what bitcoin solved. Um for better or for worse, right, 714 00:33:03,760 --> 00:33:06,760 Speaker 1: we can get into that um ethereum win a step further, 715 00:33:06,920 --> 00:33:10,680 Speaker 1: and the metadata that's involved in these smart contracts, it 716 00:33:10,760 --> 00:33:13,920 Speaker 1: can provide anything, not just a currency. Now there is 717 00:33:13,960 --> 00:33:17,200 Speaker 1: a currency with ethereum, it's called and And as you 718 00:33:17,240 --> 00:33:20,080 Speaker 1: move things across ethereum the blockchain, you have to use 719 00:33:20,080 --> 00:33:22,960 Speaker 1: athereum as gas, which is kind of powers let think 720 00:33:22,960 --> 00:33:24,400 Speaker 1: of it as your vehicle, and you have to use 721 00:33:24,440 --> 00:33:29,000 Speaker 1: these transactions to move pieces of metadata across the blockchain. 722 00:33:29,720 --> 00:33:33,120 Speaker 1: So again, it's all decentralized. In the beginning, of course 723 00:33:33,120 --> 00:33:35,080 Speaker 1: it isn't. It's an idea. And then as things go 724 00:33:35,400 --> 00:33:39,360 Speaker 1: deeper and deeper, the owners of Ethereum start owning the 725 00:33:39,520 --> 00:33:42,120 Speaker 1: protocol based on how many coins you have based on 726 00:33:42,480 --> 00:33:45,560 Speaker 1: these nodes across the world, which probably doesn't isn't relevant 727 00:33:45,560 --> 00:33:48,080 Speaker 1: to this conversation, but it is decentralized in that way, 728 00:33:48,360 --> 00:33:53,160 Speaker 1: so nobody can so to give a perfect example, the Ukraine. 729 00:33:53,160 --> 00:33:55,640 Speaker 1: Do now, if you're gonna send money on Athereum or Bitcoin, 730 00:33:55,920 --> 00:33:59,600 Speaker 1: there's no government, no visa card, no Spotify, no US 731 00:33:59,640 --> 00:34:02,640 Speaker 1: government that can stop those transactions from going through. They 732 00:34:02,640 --> 00:34:08,200 Speaker 1: are decentralized. So you would say bitcoin is a pure currency. 733 00:34:08,239 --> 00:34:12,520 Speaker 1: But Ethereum allowed these smart contracts which allowed the growth 734 00:34:12,520 --> 00:34:14,319 Speaker 1: of n f T s and other things. Would you 735 00:34:14,360 --> 00:34:16,800 Speaker 1: agree with that? So any of these contracts are gonna 736 00:34:16,840 --> 00:34:19,719 Speaker 1: be labeled as n f T s, right, So they're 737 00:34:19,719 --> 00:34:21,960 Speaker 1: just pieces of data. So when we say n f 738 00:34:22,000 --> 00:34:24,160 Speaker 1: T on this podcast, a bunch of people are gonna go, oh, 739 00:34:24,200 --> 00:34:27,759 Speaker 1: a board eight cost five screw that, right, But an 740 00:34:27,840 --> 00:34:29,759 Speaker 1: n f T could also be the d to your house, 741 00:34:29,920 --> 00:34:33,520 Speaker 1: your bus ticket, it could be a fractionalized version or 742 00:34:33,560 --> 00:34:36,200 Speaker 1: a fractionalized loan that you've taken out. It could be 743 00:34:36,239 --> 00:34:38,880 Speaker 1: a fractionalized home in real life that you've bought, that 744 00:34:38,920 --> 00:34:41,160 Speaker 1: you are in a dow with people and you have 745 00:34:41,239 --> 00:34:43,640 Speaker 1: part ownership of. Those are all n f t s. 746 00:34:43,719 --> 00:34:46,319 Speaker 1: They're non fungible tokens, but they really are just meta 747 00:34:46,360 --> 00:34:49,160 Speaker 1: data on the blockchain. So n f t s get 748 00:34:49,160 --> 00:34:53,399 Speaker 1: this bad name because people instantly attribute it to, Oh, 749 00:34:53,440 --> 00:34:55,640 Speaker 1: this artist is putting a piece of artwork or a 750 00:34:55,680 --> 00:34:57,360 Speaker 1: piece a song on the Internet and they want me 751 00:34:57,400 --> 00:34:59,399 Speaker 1: to own it. I'm not an art collector. I don't 752 00:34:59,400 --> 00:35:02,000 Speaker 1: care about that. I'm gonna download it for free. That 753 00:35:02,239 --> 00:35:04,600 Speaker 1: n f t s are stupid, right, Um, But it 754 00:35:04,600 --> 00:35:06,400 Speaker 1: gets much deeper than that of what you can do 755 00:35:06,480 --> 00:35:09,160 Speaker 1: with these things. Um. So n f T s, let's 756 00:35:09,239 --> 00:35:12,560 Speaker 1: let's just for the listeners. We're just gonna say it's 757 00:35:12,719 --> 00:35:16,680 Speaker 1: metadata on a blockchain, not necessarily ethereum, but there are 758 00:35:16,680 --> 00:35:19,640 Speaker 1: many blockchains. Let's go back to your personal experience. So 759 00:35:19,680 --> 00:35:25,200 Speaker 1: in sixteen you buy how much bitcoin a lot um? Yeah, 760 00:35:25,239 --> 00:35:29,360 Speaker 1: I bought um about twenty dollars at the time or 761 00:35:29,400 --> 00:35:31,480 Speaker 1: at the bitcoin and at the time it costs two 762 00:35:31,920 --> 00:35:35,680 Speaker 1: fifty dollars per bitcoin. Okay, needless to say, it's been 763 00:35:35,800 --> 00:35:39,600 Speaker 1: very volatile. How have you emotionally handled that rod? It 764 00:35:39,719 --> 00:35:41,480 Speaker 1: is hardened my soul. I've never sold any of it. 765 00:35:41,600 --> 00:35:44,080 Speaker 1: So if you look at these peaks and valleys, you know, 766 00:35:44,120 --> 00:35:45,840 Speaker 1: it's one of those things where I said, listen, I 767 00:35:45,840 --> 00:35:48,120 Speaker 1: put twenty grand and I bought twenty grand of ethereum too, 768 00:35:48,120 --> 00:35:50,360 Speaker 1: and that was thirteen dollars at the time. But the 769 00:35:50,400 --> 00:35:52,520 Speaker 1: point is that in two thousand and eighteen we had 770 00:35:52,520 --> 00:35:54,840 Speaker 1: many crashes, right we I think bitcoin got to twenty 771 00:35:54,840 --> 00:35:57,200 Speaker 1: thousand coin and it went down to a thousand. You've 772 00:35:57,200 --> 00:36:00,200 Speaker 1: got everybody in your circle. You go from genius too, 773 00:36:00,320 --> 00:36:02,719 Speaker 1: dummy because I'm not selling it it right and so 774 00:36:02,800 --> 00:36:05,480 Speaker 1: and then I just bought more because here's the here's 775 00:36:05,480 --> 00:36:09,239 Speaker 1: the deal. The fundamentals never changed. All it was was 776 00:36:09,320 --> 00:36:11,680 Speaker 1: growing pains of people not understanding, and it became a 777 00:36:11,680 --> 00:36:15,160 Speaker 1: speculative tool. It becomes a circus. Right, You've got doch coin, 778 00:36:15,200 --> 00:36:16,880 Speaker 1: You've got all these things going on, and people are 779 00:36:16,880 --> 00:36:19,000 Speaker 1: just buying on top of each other and they're trying 780 00:36:19,000 --> 00:36:21,280 Speaker 1: to be the last they not be the last man standing. 781 00:36:21,760 --> 00:36:23,880 Speaker 1: And but if you actually look at the tech and 782 00:36:23,920 --> 00:36:26,520 Speaker 1: what has been done there, there's no reason to sell. 783 00:36:26,600 --> 00:36:28,600 Speaker 1: In fact, it was more reason to buy more because 784 00:36:29,080 --> 00:36:31,200 Speaker 1: I haven't seen a time in human history where we've 785 00:36:31,239 --> 00:36:33,560 Speaker 1: had a better technology than what we currently use and 786 00:36:33,560 --> 00:36:36,160 Speaker 1: then we just threw it away. It doesn't exist. Electric 787 00:36:36,200 --> 00:36:38,880 Speaker 1: cars took a while, but it's a better technology than 788 00:36:38,920 --> 00:36:43,640 Speaker 1: what we're using. And the computer and many times, I 789 00:36:43,640 --> 00:36:45,280 Speaker 1: mean I was young, but I see that the clippings. 790 00:36:45,280 --> 00:36:47,839 Speaker 1: Now Internet was a fad, it's over. No, it's not. 791 00:36:47,920 --> 00:36:50,440 Speaker 1: It's connecting everybody in a way that never happened before. 792 00:36:50,480 --> 00:36:52,320 Speaker 1: Do we have our own problems with it? Yes, it 793 00:36:52,400 --> 00:36:54,919 Speaker 1: came with a whole new stack of problems. But people 794 00:36:54,960 --> 00:36:59,640 Speaker 1: aren't giving up the Internet, Bitcoin, ethereum, these all coins, 795 00:36:59,640 --> 00:37:02,240 Speaker 1: some of them are gonna have very good use cases 796 00:37:02,680 --> 00:37:04,640 Speaker 1: and they're going to be very important in our future. 797 00:37:04,880 --> 00:37:09,440 Speaker 1: And as new um, as new companies and brands come online, 798 00:37:09,440 --> 00:37:13,279 Speaker 1: and as new brands disrupt the old brands and come 799 00:37:13,719 --> 00:37:16,799 Speaker 1: you know web three first, you're gonna start seeing all 800 00:37:16,840 --> 00:37:18,960 Speaker 1: these plugs are much easier to plug in if you 801 00:37:19,000 --> 00:37:22,640 Speaker 1: are already involved in this sort of smart contract digital world. 802 00:37:23,280 --> 00:37:26,479 Speaker 1: There we go rabbit holes. Okay, so there are these 803 00:37:26,600 --> 00:37:32,320 Speaker 1: varying coins you mentioned, you know, internet currency, and I 804 00:37:32,360 --> 00:37:35,080 Speaker 1: was convinced when Marc Andreessen wrote something in the New 805 00:37:35,120 --> 00:37:39,439 Speaker 1: York Times talking about, you know, leaving the banks out, 806 00:37:39,480 --> 00:37:44,480 Speaker 1: that you can sell something in Africa because it's right 807 00:37:44,520 --> 00:37:47,600 Speaker 1: there on the blockchain, whereas before intermediary said, well there's 808 00:37:47,640 --> 00:37:50,080 Speaker 1: so much fraud, we don't want to get involved. Do 809 00:37:50,200 --> 00:37:56,880 Speaker 1: you believe these coins, ethereum, bitcoin, they will exist or 810 00:37:57,000 --> 00:38:00,879 Speaker 1: just something will exist? I know something will exist. I 811 00:38:00,920 --> 00:38:04,440 Speaker 1: think I'm I'm very very positive that bitcoin will exist. 812 00:38:04,520 --> 00:38:07,440 Speaker 1: Some of the smartest people, I mean, you've got the Jacks, 813 00:38:07,440 --> 00:38:10,520 Speaker 1: you've got the the Elon's, they are very bitcoin maxie. 814 00:38:10,520 --> 00:38:12,600 Speaker 1: And there's a reason for that. And that's a different conversation. 815 00:38:12,640 --> 00:38:15,760 Speaker 1: There's there's reasons to stay proof of work, there's reasons 816 00:38:16,280 --> 00:38:20,120 Speaker 1: of you know, and these are I find these crossroads here. 817 00:38:20,880 --> 00:38:24,040 Speaker 1: Ethereum is moving to a more eco friendly way to 818 00:38:24,200 --> 00:38:27,399 Speaker 1: mind the ethereum coin, which is proof of steak. This 819 00:38:27,480 --> 00:38:29,319 Speaker 1: is big for the environment, it's big for a lot 820 00:38:29,360 --> 00:38:32,279 Speaker 1: of different things, but it also there's a little bit 821 00:38:32,360 --> 00:38:35,480 Speaker 1: less security with it, because it's the people that run 822 00:38:35,520 --> 00:38:38,400 Speaker 1: the nodes have to own a certain amount of ethereum 823 00:38:38,440 --> 00:38:42,440 Speaker 1: and and and when that happens, you start having lopsided nodes, 824 00:38:42,560 --> 00:38:45,000 Speaker 1: or you start having people involved in some sort of 825 00:38:45,000 --> 00:38:47,440 Speaker 1: way even though they're they're not actually doing the the 826 00:38:47,560 --> 00:38:50,600 Speaker 1: approving themselves. It just gets a little bit hairrier, right. 827 00:38:50,640 --> 00:38:53,120 Speaker 1: And there's definitely papers that people could read on this 828 00:38:53,160 --> 00:38:55,719 Speaker 1: and why Bitcoin won't be doing that. They're staying proof 829 00:38:55,719 --> 00:38:58,279 Speaker 1: of work there there there mo is to figure out 830 00:38:58,280 --> 00:39:00,399 Speaker 1: better ways to use the energy that we have, go 831 00:39:00,680 --> 00:39:03,160 Speaker 1: wind or solo or whatever they're gonna do. But they're 832 00:39:03,160 --> 00:39:07,160 Speaker 1: staying purely permission less. Nobody can get involved in bitcoin. 833 00:39:07,360 --> 00:39:09,359 Speaker 1: And so you have people like Jack and Elon who 834 00:39:09,360 --> 00:39:12,120 Speaker 1: are bitcoin maxis, and they're trying to say, don't get 835 00:39:12,160 --> 00:39:14,040 Speaker 1: involved in Web three. Web three is going to be 836 00:39:14,080 --> 00:39:17,239 Speaker 1: owned by the FECs, right the all the vcs are 837 00:39:17,239 --> 00:39:19,279 Speaker 1: gonna come in. They're gonna do the same thing they 838 00:39:19,320 --> 00:39:22,440 Speaker 1: did to Web two, and it's gonna be all about bitcoin. 839 00:39:22,840 --> 00:39:26,520 Speaker 1: These are different conversations that they have. They both have 840 00:39:26,560 --> 00:39:29,040 Speaker 1: a lot of merit. But I do believe Bitcoin will 841 00:39:29,040 --> 00:39:31,720 Speaker 1: be around. I believe that the theory will be around. 842 00:39:31,800 --> 00:39:36,200 Speaker 1: It's so far ahead. Um. But my answer for will 843 00:39:36,239 --> 00:39:38,880 Speaker 1: there be a digital currency is yes. But I'm not 844 00:39:38,920 --> 00:39:41,040 Speaker 1: gonna put my you know, my name down for a 845 00:39:41,320 --> 00:39:51,600 Speaker 1: because we all know how quick things change. For those 846 00:39:51,640 --> 00:39:55,480 Speaker 1: who don't really know, explain Web three to them. So 847 00:39:55,560 --> 00:40:01,000 Speaker 1: Web three is a permission less at call, it's a 848 00:40:01,040 --> 00:40:03,560 Speaker 1: it's a supercomputer, it really is. It's computers that are 849 00:40:03,560 --> 00:40:07,640 Speaker 1: authenticating notes. So where before on on Web two we 850 00:40:07,719 --> 00:40:10,400 Speaker 1: had things like a piece of art. Let's take a 851 00:40:10,440 --> 00:40:12,600 Speaker 1: board it for example. If if you had a board 852 00:40:12,600 --> 00:40:13,960 Speaker 1: it which most people will know what a board it 853 00:40:14,120 --> 00:40:15,600 Speaker 1: is at this point, is on the cover of everybody 854 00:40:15,600 --> 00:40:18,000 Speaker 1: will just make it a little simpler, okay if they 855 00:40:18,120 --> 00:40:20,520 Speaker 1: If you just had an item, you can have an 856 00:40:20,520 --> 00:40:26,960 Speaker 1: item on the Internet before blockchain and you could right 857 00:40:27,000 --> 00:40:29,520 Speaker 1: click save, you could pass it around the Internet could 858 00:40:29,520 --> 00:40:31,920 Speaker 1: do whatever you want with it. And Web three you 859 00:40:31,920 --> 00:40:34,279 Speaker 1: can do the same thing, except that there is one 860 00:40:34,440 --> 00:40:38,120 Speaker 1: authenticated owner which lives on metadata in the blockchain. So, 861 00:40:38,800 --> 00:40:40,880 Speaker 1: for instance, if you were to sell Welcome to the 862 00:40:40,960 --> 00:40:43,840 Speaker 1: Jungle today, which probably wouldn't work, but there might be 863 00:40:43,880 --> 00:40:45,239 Speaker 1: a buyer out there that says I want to own 864 00:40:45,280 --> 00:40:48,360 Speaker 1: Welcome to the jungle. Now, through a piece of metadata, 865 00:40:48,400 --> 00:40:52,080 Speaker 1: you could essentially put the i P rights, the publishing, 866 00:40:52,400 --> 00:40:56,200 Speaker 1: the masters, the artwork, everything in it, and that would 867 00:40:56,200 --> 00:40:58,200 Speaker 1: go for a crazy large price. Right. So the guy 868 00:40:58,239 --> 00:41:00,839 Speaker 1: that gets it now could go and actionalize it off 869 00:41:00,880 --> 00:41:04,799 Speaker 1: to other people. He could make merchandise, he could pull 870 00:41:04,840 --> 00:41:06,600 Speaker 1: it off streaming services. You do whatever he wants. He 871 00:41:06,640 --> 00:41:09,520 Speaker 1: owns all the rights, it's all in the metadata. Um. 872 00:41:09,640 --> 00:41:12,719 Speaker 1: These things are basically think of them as digital contracts 873 00:41:13,120 --> 00:41:15,600 Speaker 1: that you can do whatever you want with them. And 874 00:41:15,640 --> 00:41:19,520 Speaker 1: the the creator of these contracts. So say event Someville 875 00:41:19,560 --> 00:41:21,560 Speaker 1: does it, we kind of write the rules however we 876 00:41:21,560 --> 00:41:22,920 Speaker 1: want to do it, and then it's done on the 877 00:41:22,920 --> 00:41:25,640 Speaker 1: back end, on the on the blockchain. So it's kind 878 00:41:25,640 --> 00:41:28,480 Speaker 1: of a hard thing to understand, I guess in that context. 879 00:41:28,520 --> 00:41:31,000 Speaker 1: But you have all these collections right now of things 880 00:41:31,000 --> 00:41:32,560 Speaker 1: like the board apes, which are a piece of art, 881 00:41:33,000 --> 00:41:36,160 Speaker 1: and these this meta data allows you into a club. Right, 882 00:41:36,239 --> 00:41:40,359 Speaker 1: So this board ape you have on your computer is 883 00:41:40,920 --> 00:41:43,040 Speaker 1: a contract that you own the ape. You can do 884 00:41:43,080 --> 00:41:44,600 Speaker 1: whatever you want with it. You have the i P 885 00:41:44,800 --> 00:41:47,400 Speaker 1: rights to it. You can be invited to parties, they 886 00:41:47,400 --> 00:41:50,319 Speaker 1: can air drop you their own digital coin, they can 887 00:41:50,560 --> 00:41:53,560 Speaker 1: drop you serrums to make mutant apes. This whole world 888 00:41:53,560 --> 00:41:55,839 Speaker 1: opens up up things that you cannot get if you've 889 00:41:56,200 --> 00:42:00,000 Speaker 1: simply clicked right click and save, um and so again 890 00:42:00,040 --> 00:42:02,560 Speaker 1: in so many different use cases. But that's one that's 891 00:42:02,640 --> 00:42:04,520 Speaker 1: very simple that's happening right now that a lot of 892 00:42:04,520 --> 00:42:07,560 Speaker 1: people are scoffing at. But the reality is, go right 893 00:42:07,560 --> 00:42:09,080 Speaker 1: click slave one of those things and see if you 894 00:42:09,120 --> 00:42:10,320 Speaker 1: get the air drops. See if you get to go 895 00:42:10,360 --> 00:42:12,000 Speaker 1: to the party, See if you get to you know, 896 00:42:12,160 --> 00:42:15,160 Speaker 1: have access to this group of people that have been authenticated, 897 00:42:15,200 --> 00:42:18,120 Speaker 1: these these minds that have bought these things early. Um, 898 00:42:18,200 --> 00:42:21,600 Speaker 1: these dows. They just created a dow where the owners 899 00:42:21,600 --> 00:42:24,160 Speaker 1: of the board apes have governance and they have a 900 00:42:24,239 --> 00:42:26,560 Speaker 1: vote over what happens in the future of the board apes. 901 00:42:26,680 --> 00:42:29,560 Speaker 1: What kind of so anyways, yeah, rabbit hole. Okay, wait 902 00:42:29,600 --> 00:42:33,920 Speaker 1: wait wait you spell dow. D O explain to my 903 00:42:34,000 --> 00:42:36,640 Speaker 1: audience what a DO is. So a DOW is a 904 00:42:36,680 --> 00:42:41,919 Speaker 1: decentralized autonomous organization. So autonomous doesn't really work because there 905 00:42:41,920 --> 00:42:44,200 Speaker 1: has to be human at the beginning of these things, right, 906 00:42:44,239 --> 00:42:47,600 Speaker 1: they start centralized and as time goes on, based on 907 00:42:47,600 --> 00:42:49,359 Speaker 1: the amount of tickets or tokens that you give out. 908 00:42:49,840 --> 00:42:52,719 Speaker 1: These tokens could represent governance or votes in how the 909 00:42:52,840 --> 00:42:56,000 Speaker 1: company has run. So I'll give a small example. We 910 00:42:56,040 --> 00:42:58,479 Speaker 1: all know what dot com is. So in the web 911 00:42:58,520 --> 00:43:01,439 Speaker 1: three era, there's a thing called E n S. Right, 912 00:43:01,480 --> 00:43:04,600 Speaker 1: So having your name, um, you would have to go 913 00:43:04,640 --> 00:43:06,640 Speaker 1: through a company called E n S. So you pay 914 00:43:06,680 --> 00:43:10,000 Speaker 1: a little money and they give you this this E 915 00:43:10,120 --> 00:43:11,200 Speaker 1: and S that goes to the ind of your name. 916 00:43:11,239 --> 00:43:13,680 Speaker 1: So I am shadows dot eath. I have a bunch 917 00:43:13,680 --> 00:43:15,960 Speaker 1: of a like appetite for destruction dot eath. I've got 918 00:43:16,000 --> 00:43:17,880 Speaker 1: all these things right that if the bands ever came 919 00:43:17,920 --> 00:43:20,120 Speaker 1: and you gotta give it to them. But basically it's 920 00:43:20,120 --> 00:43:22,759 Speaker 1: like the dot com boom. What they did was they said, well, 921 00:43:22,760 --> 00:43:25,319 Speaker 1: based on and they never announced this until they announced it, 922 00:43:25,360 --> 00:43:28,719 Speaker 1: which was cool. I had this thing for a year, right, 923 00:43:29,160 --> 00:43:31,560 Speaker 1: So what they did was they basically took everybody that 924 00:43:31,600 --> 00:43:33,880 Speaker 1: had these E N S names and they said, based 925 00:43:33,880 --> 00:43:37,160 Speaker 1: on how long you've held these and based on the 926 00:43:37,239 --> 00:43:40,359 Speaker 1: amount of time that you spent and the name that 927 00:43:40,440 --> 00:43:43,440 Speaker 1: you have, we are going to give We're gonna turn 928 00:43:43,440 --> 00:43:45,920 Speaker 1: the whole company into a doubt. So now your token 929 00:43:46,000 --> 00:43:48,080 Speaker 1: is your voting and your governance for the whole company. 930 00:43:48,280 --> 00:43:50,880 Speaker 1: We are completely backing off. So it's kind of what 931 00:43:50,880 --> 00:43:53,719 Speaker 1: what Metalic did with ethereum. You create a currency and 932 00:43:53,760 --> 00:43:56,520 Speaker 1: then you back out slowly as people start gaining governance 933 00:43:56,520 --> 00:43:58,759 Speaker 1: and gaining these tokens and these coins, as the ecosystem 934 00:43:58,840 --> 00:44:01,960 Speaker 1: starts fulfilling itself off. So in E n S, I 935 00:44:02,000 --> 00:44:03,640 Speaker 1: had a I could decide if I wanted to cash 936 00:44:03,680 --> 00:44:06,759 Speaker 1: out my money which was over a couple hundred thousand dollars, 937 00:44:06,920 --> 00:44:08,319 Speaker 1: or I could be a voter and a part of 938 00:44:08,320 --> 00:44:12,200 Speaker 1: this ecosystem and evangelizing E n S. So that's what 939 00:44:12,280 --> 00:44:14,920 Speaker 1: a dow does. A dow could be anything from buying 940 00:44:14,920 --> 00:44:17,799 Speaker 1: a physical house in the real world to buying a 941 00:44:17,840 --> 00:44:19,839 Speaker 1: piece of digital like I think there was a dow 942 00:44:19,960 --> 00:44:23,800 Speaker 1: trying to buy the Constitution, the US Constitution. There's dows 943 00:44:23,880 --> 00:44:27,719 Speaker 1: that raise money in our charities for certain organizations that 944 00:44:27,760 --> 00:44:31,120 Speaker 1: can't get money easily, so they can bypass altered parties 945 00:44:31,120 --> 00:44:32,719 Speaker 1: by using a dow and the money goes straight to 946 00:44:32,760 --> 00:44:35,680 Speaker 1: these people. There's a bunch of different use cases for dows, 947 00:44:36,280 --> 00:44:38,320 Speaker 1: and there's probably gonna be a use case for record 948 00:44:38,400 --> 00:44:41,920 Speaker 1: labels and all sorts of things moving forward. As people 949 00:44:41,920 --> 00:44:44,279 Speaker 1: start seeing hey, I work at this company. I want 950 00:44:44,280 --> 00:44:45,920 Speaker 1: to have ownership in it. I want to be a 951 00:44:45,960 --> 00:44:48,880 Speaker 1: part of the voice UM. Chris Dixon gives the example 952 00:44:48,880 --> 00:44:51,799 Speaker 1: of how would Uber look if the owners of Uber 953 00:44:51,840 --> 00:44:54,120 Speaker 1: were the drivers, right, If you had a car, you 954 00:44:54,160 --> 00:44:56,520 Speaker 1: had governance over a vote, and you had these kind 955 00:44:56,520 --> 00:44:59,080 Speaker 1: of unions that were helping people decide what they were 956 00:44:59,120 --> 00:45:01,000 Speaker 1: going to use their governance on. You could trade your 957 00:45:01,000 --> 00:45:04,040 Speaker 1: governance for certain things. Of course, big ideas, and they 958 00:45:04,080 --> 00:45:06,080 Speaker 1: might be kind of far out, but I actually don't 959 00:45:06,120 --> 00:45:08,160 Speaker 1: think they're that far out. They're already being implemented. But 960 00:45:08,239 --> 00:45:11,560 Speaker 1: that's what now is. It's a decentralized autonomous organization. Okay, 961 00:45:11,600 --> 00:45:14,720 Speaker 1: let's go back to Web three. The theory on web 962 00:45:14,840 --> 00:45:18,560 Speaker 1: three is to decentralize power and ownership so you don't 963 00:45:18,560 --> 00:45:22,920 Speaker 1: have an authority like you have at Facebook or any 964 00:45:22,960 --> 00:45:28,080 Speaker 1: of these other huge companies that we have online. Why 965 00:45:28,200 --> 00:45:33,439 Speaker 1: are people like Jack Dorsey, etcetera. Explain why they don't 966 00:45:33,560 --> 00:45:35,760 Speaker 1: like this because many people see it as a piano 967 00:45:35,840 --> 00:45:39,839 Speaker 1: sea giving the power back to the people. Explain why 968 00:45:39,960 --> 00:45:42,560 Speaker 1: some of these people don't see it that way. Jack 969 00:45:42,600 --> 00:45:47,000 Speaker 1: Dorsey to paint him as a nonbeliever in in crypto 970 00:45:47,080 --> 00:45:50,240 Speaker 1: or Bitcoin would be wrong. He is a huge believer 971 00:45:50,320 --> 00:45:53,680 Speaker 1: in Bitcoin and Lightning Network. Again rabbit holes. Bitcoin is 972 00:45:53,680 --> 00:45:56,799 Speaker 1: going to have its own not only payment system, but 973 00:45:56,840 --> 00:45:58,440 Speaker 1: it will be able to provide n f T s 974 00:45:58,520 --> 00:46:01,879 Speaker 1: off of basically layered two protocols that will be built 975 00:46:01,880 --> 00:46:05,680 Speaker 1: off it. He likes that because it truly is decentralized. 976 00:46:06,080 --> 00:46:07,600 Speaker 1: Some of these bigger guys that have been in it 977 00:46:07,640 --> 00:46:09,160 Speaker 1: for a long time. If you look at Jack's thing, 978 00:46:09,160 --> 00:46:12,160 Speaker 1: it's got Bitcoin logos. He always talks about. He gets 979 00:46:12,160 --> 00:46:13,960 Speaker 1: into it with the Web three guys right because he 980 00:46:15,040 --> 00:46:17,680 Speaker 1: doesn't like the idea that the billions of dollars that 981 00:46:17,719 --> 00:46:20,120 Speaker 1: are being funneled into Web three right now will own 982 00:46:20,160 --> 00:46:22,480 Speaker 1: Web three. If you look at you go Labs and 983 00:46:22,520 --> 00:46:26,600 Speaker 1: you look at um the board Apes for example, they 984 00:46:26,600 --> 00:46:30,080 Speaker 1: are a company that started with a five eight eleven 985 00:46:30,120 --> 00:46:33,319 Speaker 1: months ago. It was worth nothing. They decentralized the point 986 00:46:33,360 --> 00:46:35,760 Speaker 1: where all the owners own the I P. They started 987 00:46:36,239 --> 00:46:38,839 Speaker 1: a mother brand called YOUG Labs over it, and then 988 00:46:38,880 --> 00:46:43,520 Speaker 1: what happened. Um Horrowitz came in, uh Citadel came in, 989 00:46:43,840 --> 00:46:46,120 Speaker 1: black Rock came in, and they put fourgner and fifty 990 00:46:46,160 --> 00:46:49,800 Speaker 1: million dollars into YOUG Labs So Jack's question is who 991 00:46:49,880 --> 00:46:53,440 Speaker 1: owns the dow at this point, who owns the board apes? Right? 992 00:46:53,600 --> 00:46:56,680 Speaker 1: Is it you? Or is it all the same players 993 00:46:56,680 --> 00:46:59,120 Speaker 1: that were investing in Facebook, and they were investing in 994 00:46:59,520 --> 00:47:02,279 Speaker 1: you know, Twitter and investing in all these things. So 995 00:47:02,840 --> 00:47:06,319 Speaker 1: it's almost a battle of who can be the most decentralized, right, 996 00:47:06,360 --> 00:47:08,759 Speaker 1: who can be the most money or who can be 997 00:47:08,800 --> 00:47:11,080 Speaker 1: the most currency for the people, who can bring the 998 00:47:11,080 --> 00:47:14,680 Speaker 1: most value to this promised land of Web three. So 999 00:47:15,840 --> 00:47:17,640 Speaker 1: I wouldn't say Jack's a guy that's like, oh no, 1000 00:47:17,719 --> 00:47:20,839 Speaker 1: it's all trash, like stick to Facebook, right, It's very 1001 00:47:20,920 --> 00:47:23,440 Speaker 1: much the opposite of that. Um. So there are these 1002 00:47:23,480 --> 00:47:27,520 Speaker 1: little in fights within Web three quote unquote and the 1003 00:47:27,560 --> 00:47:31,120 Speaker 1: Bitcoin maxis, which I think they both have really good arguments. 1004 00:47:31,480 --> 00:47:34,040 Speaker 1: And once we get into what we're doing, I would 1005 00:47:34,080 --> 00:47:36,120 Speaker 1: like to explain why we think we're doing it more 1006 00:47:36,160 --> 00:47:38,440 Speaker 1: ethically than a lot of the Web three players. Now 1007 00:47:38,800 --> 00:47:40,759 Speaker 1: I'm a collector of a lot of these tokens, and 1008 00:47:40,800 --> 00:47:43,279 Speaker 1: I don't and you Go Labs has done nothing yet 1009 00:47:43,320 --> 00:47:45,239 Speaker 1: to to show that they are a d are a 1010 00:47:45,320 --> 00:47:48,840 Speaker 1: centralized platform that's going to do bad, But it is 1011 00:47:48,840 --> 00:47:50,080 Speaker 1: what it is, right when you have four and or 1012 00:47:50,120 --> 00:47:52,920 Speaker 1: fifty million dollars invested in you. That's coming from a 1013 00:47:52,960 --> 00:47:56,080 Speaker 1: couple of sources. So let's let's call spade a spade. Right, 1014 00:47:56,120 --> 00:47:57,759 Speaker 1: these are big players coming in with a lot of money, 1015 00:47:57,760 --> 00:48:00,640 Speaker 1: and they can they can determine what what's gonna happen here. Okay, 1016 00:48:00,640 --> 00:48:03,960 Speaker 1: you were an early adopter, you bought bitcoin in sixteen. 1017 00:48:04,280 --> 00:48:07,160 Speaker 1: You're following the scene. At what point do you say, 1018 00:48:07,280 --> 00:48:10,560 Speaker 1: here's an opportunity for revenge seven fold? Um? I don't know. 1019 00:48:10,600 --> 00:48:12,600 Speaker 1: If you're familiar with Gary v you know who Gary 1020 00:48:12,680 --> 00:48:17,000 Speaker 1: v is started selling wine online and became a marketing guru, 1021 00:48:17,080 --> 00:48:20,160 Speaker 1: Gary Vaynerchuk. So Gary what he did and what the 1022 00:48:20,160 --> 00:48:23,560 Speaker 1: board apes did. So I'll start back in one. I 1023 00:48:23,600 --> 00:48:27,560 Speaker 1: bought my first, well the beginning of I bought my 1024 00:48:27,600 --> 00:48:30,759 Speaker 1: first UM crypto punk, which, if anyone that knows that 1025 00:48:30,840 --> 00:48:34,279 Speaker 1: is it's basically the first collection that ever gained notoriety 1026 00:48:34,360 --> 00:48:36,719 Speaker 1: on the on the blockchain. UM. It was the first 1027 00:48:36,760 --> 00:48:38,880 Speaker 1: digital collectible that you could own. In my mind, I 1028 00:48:38,960 --> 00:48:41,360 Speaker 1: was like, well, I believe in the space, that's a 1029 00:48:41,360 --> 00:48:43,279 Speaker 1: no brainer. I should buy as many crypto punks as 1030 00:48:43,280 --> 00:48:45,120 Speaker 1: I can, Right. So I went in there and I 1031 00:48:45,120 --> 00:48:46,600 Speaker 1: had already had, you know, and this is like one 1032 00:48:46,600 --> 00:48:48,480 Speaker 1: of the complaints to a lot of people already had 1033 00:48:48,520 --> 00:48:50,799 Speaker 1: a lot of ethereum. Right. I bought it in two 1034 00:48:50,840 --> 00:48:52,960 Speaker 1: thousand sixteen when it was thirteen dollars a coin. Now 1035 00:48:52,960 --> 00:48:55,080 Speaker 1: it's sitting at four thousand a coin at this moment, 1036 00:48:55,160 --> 00:48:57,759 Speaker 1: right or when when when I was talking about this 1037 00:48:59,200 --> 00:49:01,160 Speaker 1: and so was a lot easier to go in there 1038 00:49:01,160 --> 00:49:03,759 Speaker 1: and drop, you know, sixty seventy grand on a on 1039 00:49:03,800 --> 00:49:06,840 Speaker 1: a jpeg um. But something in tregued me about it, 1040 00:49:06,840 --> 00:49:08,719 Speaker 1: and I thought, if this is the first piece of art, 1041 00:49:08,800 --> 00:49:11,319 Speaker 1: I'm seeing this as the next rem brand, this is 1042 00:49:11,360 --> 00:49:15,320 Speaker 1: the next Picasso, right, this is the digital age, um, 1043 00:49:15,480 --> 00:49:18,600 Speaker 1: digital asset ownership, first time you can own something on 1044 00:49:18,600 --> 00:49:20,560 Speaker 1: the internet. I need some of these. So I started 1045 00:49:20,560 --> 00:49:23,440 Speaker 1: buying him, and I remember the way I felt about him. 1046 00:49:23,440 --> 00:49:25,600 Speaker 1: I was I was so happy with it. I was 1047 00:49:25,600 --> 00:49:27,120 Speaker 1: scared at first, and I was like, what a waste 1048 00:49:27,120 --> 00:49:28,160 Speaker 1: of money? And then I was like, oh my god, 1049 00:49:28,160 --> 00:49:30,399 Speaker 1: I'm looking at this thing all the time. And one 1050 00:49:30,440 --> 00:49:33,080 Speaker 1: of the AHA moments for me as I was with UM, 1051 00:49:33,120 --> 00:49:34,640 Speaker 1: I went to a Laker game with a with a 1052 00:49:34,640 --> 00:49:37,239 Speaker 1: buddy who owns part of the Phoenix Suns and we went, 1053 00:49:37,440 --> 00:49:40,040 Speaker 1: you know, to watch that game, and I was he's 1054 00:49:40,040 --> 00:49:41,880 Speaker 1: an investment guy, big investment guy. I don't want to 1055 00:49:41,920 --> 00:49:43,839 Speaker 1: name names in any of this because it doesn't matter, 1056 00:49:44,360 --> 00:49:45,799 Speaker 1: but he was there and he was asking me about 1057 00:49:45,800 --> 00:49:47,399 Speaker 1: Crypto because I've been telling me about it for years 1058 00:49:47,400 --> 00:49:48,799 Speaker 1: and they never dipped their toe and it was too 1059 00:49:48,840 --> 00:49:52,280 Speaker 1: scary to them. And I said, well, I gotta stop 1060 00:49:52,320 --> 00:49:54,560 Speaker 1: you for a second. That as a guy beingd Avenge 1061 00:49:54,600 --> 00:49:57,720 Speaker 1: sevenfold know a guy like this. A lot of vcs 1062 00:49:57,760 --> 00:50:00,279 Speaker 1: are big metal heads. They really are. You know, a 1063 00:50:00,360 --> 00:50:02,879 Speaker 1: lot of these guys are are very much into rock 1064 00:50:02,920 --> 00:50:04,760 Speaker 1: and roll. A lot of them came from that generation. 1065 00:50:05,000 --> 00:50:08,440 Speaker 1: You know, uh, I golf, I play metal and a 1066 00:50:08,440 --> 00:50:10,399 Speaker 1: lot of these guys they grew up on Motley Crue 1067 00:50:10,440 --> 00:50:12,200 Speaker 1: and guns and Roses and they and they stuck with 1068 00:50:12,239 --> 00:50:14,520 Speaker 1: it and they know Event sevenfold and they know Metallica 1069 00:50:14,560 --> 00:50:16,480 Speaker 1: and they and so a lot of times you meet 1070 00:50:16,480 --> 00:50:19,520 Speaker 1: these guys and their owners of these big vcs or companies. 1071 00:50:19,560 --> 00:50:22,440 Speaker 1: You know, how do you feel because you talked about 1072 00:50:22,840 --> 00:50:25,919 Speaker 1: you don't want to participate on social media. For those 1073 00:50:25,960 --> 00:50:29,320 Speaker 1: of us who've had the opportunity to hang with the billionaires, 1074 00:50:30,040 --> 00:50:33,960 Speaker 1: there are a lot of perks, the private jets, etcetera. 1075 00:50:34,320 --> 00:50:37,680 Speaker 1: But it's clear that they're in control. So do you 1076 00:50:37,719 --> 00:50:41,200 Speaker 1: have any ethical issue interacting with these people? I would 1077 00:50:41,280 --> 00:50:42,799 Speaker 1: argue that if you're in a band, they listen to 1078 00:50:42,840 --> 00:50:46,880 Speaker 1: that you're in control. They respect that. I could argue 1079 00:50:46,920 --> 00:50:49,480 Speaker 1: this long, day long, and it really gets down to 1080 00:50:49,520 --> 00:50:53,040 Speaker 1: the specifics, but maybe later. Let's go back. So you're 1081 00:50:53,080 --> 00:50:54,800 Speaker 1: at the Laker game with this guy's part owner of 1082 00:50:54,840 --> 00:50:57,719 Speaker 1: the Sun's. So I guess it comes down to can 1083 00:50:57,760 --> 00:50:59,360 Speaker 1: I afford to go to the Laker game myself or 1084 00:50:59,360 --> 00:51:00,920 Speaker 1: do I need them to pay for me. I can 1085 00:51:00,960 --> 00:51:02,640 Speaker 1: afford to go to the lake again myself. So I 1086 00:51:02,680 --> 00:51:05,240 Speaker 1: think we're on we're on equal ground here. But we're talking. 1087 00:51:05,280 --> 00:51:08,440 Speaker 1: He's always asked me about bitcoin and and and ethereum 1088 00:51:08,440 --> 00:51:11,440 Speaker 1: and all these things, and he's always been his whole 1089 00:51:11,480 --> 00:51:13,840 Speaker 1: team has always been like, how do we get involved. 1090 00:51:13,880 --> 00:51:16,000 Speaker 1: I've explained it to them and they never pulled the trigger. 1091 00:51:16,400 --> 00:51:18,919 Speaker 1: So I said, well, you're gonna be really blown away 1092 00:51:18,920 --> 00:51:21,760 Speaker 1: by the dumb thing I bought recently. It's this picture, 1093 00:51:21,840 --> 00:51:23,440 Speaker 1: and he said, get out of here. I said, no, 1094 00:51:23,520 --> 00:51:25,480 Speaker 1: it's just it's this picture and and and the first 1095 00:51:25,520 --> 00:51:27,160 Speaker 1: one I got out like a little clown nose and 1096 00:51:27,480 --> 00:51:29,279 Speaker 1: had like a little boppy hair, and I said, this 1097 00:51:29,360 --> 00:51:30,880 Speaker 1: is a crypto punk and what did you pay for that? 1098 00:51:30,960 --> 00:51:35,080 Speaker 1: Like stars? And he's like, no, get out of here, 1099 00:51:35,080 --> 00:51:36,520 Speaker 1: and like I was like no, I think this is 1100 00:51:36,560 --> 00:51:40,520 Speaker 1: the future. And they're laughing, and then his kids come 1101 00:51:40,600 --> 00:51:43,719 Speaker 1: up and they go, you have a crypto punk. I go, yeah, 1102 00:51:43,719 --> 00:51:46,560 Speaker 1: I a crypto punk there, Like can we see it? Yeah? Sure? 1103 00:51:46,560 --> 00:51:47,840 Speaker 1: Now this is something they can pull up on their 1104 00:51:47,880 --> 00:51:49,839 Speaker 1: own phone, but they want to see the phone that it. 1105 00:51:49,840 --> 00:51:51,400 Speaker 1: It's acted and by the way, it's not really on 1106 00:51:51,440 --> 00:51:54,279 Speaker 1: that phone, right, it's a picture. It's calling a you know, 1107 00:51:54,760 --> 00:51:58,160 Speaker 1: a link basically, but can we see it? These kids 1108 00:51:58,719 --> 00:52:01,320 Speaker 1: who are gonna inherit this come me someday are passing 1109 00:52:01,320 --> 00:52:03,719 Speaker 1: around this crypto punk like it's the coolest thing they've 1110 00:52:03,719 --> 00:52:05,879 Speaker 1: ever seen. They're holding one in their hands, a real 1111 00:52:05,920 --> 00:52:09,560 Speaker 1: crypto punk, and it clicked with me. The future will 1112 00:52:09,600 --> 00:52:13,200 Speaker 1: be dictated by the generation that is coming up. Um. 1113 00:52:13,239 --> 00:52:16,399 Speaker 1: And so what had happened? Shortly after that? The board 1114 00:52:16,440 --> 00:52:18,640 Speaker 1: apes came out and a bunch of US d gens 1115 00:52:18,640 --> 00:52:22,000 Speaker 1: were minting these board apes, and the crypto punks didn't like, okay, 1116 00:52:22,080 --> 00:52:24,760 Speaker 1: not everybody's gonna know. Go a little bit deeper into 1117 00:52:24,800 --> 00:52:27,360 Speaker 1: what the board apes are. Okay, So the board apes 1118 00:52:27,440 --> 00:52:33,080 Speaker 1: were a collection of ten thousand apes that have generative quality. Right, 1119 00:52:33,120 --> 00:52:37,080 Speaker 1: so there's probably hats that are made uh thirty seven 1120 00:52:37,120 --> 00:52:41,359 Speaker 1: skin colors, eighteen eyes that could be put on there 1121 00:52:41,400 --> 00:52:43,719 Speaker 1: like frowning to that, and so a generator when you 1122 00:52:43,760 --> 00:52:46,480 Speaker 1: buy these things, generates you a one of one random 1123 00:52:46,480 --> 00:52:50,080 Speaker 1: ape that can never be recreated. But the thing that 1124 00:52:50,120 --> 00:52:52,440 Speaker 1: the apes were doing is they said, hey, we're going 1125 00:52:52,480 --> 00:52:54,560 Speaker 1: to give up the i P to these apes. Go 1126 00:52:54,680 --> 00:52:57,719 Speaker 1: print your own T shirts, start yoga studios, start a 1127 00:52:57,719 --> 00:53:00,960 Speaker 1: coffee brand, go sell your own ape as a merch brand. 1128 00:53:00,960 --> 00:53:03,200 Speaker 1: And zoomies, which happened this week, and it was Nick 1129 00:53:03,280 --> 00:53:04,680 Speaker 1: Yards and Snoop Dogg and all of them. They're the 1130 00:53:04,719 --> 00:53:07,160 Speaker 1: ones that did this. They said, we don't care what 1131 00:53:07,200 --> 00:53:09,839 Speaker 1: you do. The bigger you make this brand, the more 1132 00:53:09,880 --> 00:53:11,440 Speaker 1: it's gonna make people want to be a part of 1133 00:53:11,440 --> 00:53:14,600 Speaker 1: this community. And in fact, not only do we not 1134 00:53:14,840 --> 00:53:16,720 Speaker 1: own the apes and you own the I P, We're 1135 00:53:16,719 --> 00:53:18,640 Speaker 1: gonna create a dow eventually, and we're gonna create a 1136 00:53:18,640 --> 00:53:21,399 Speaker 1: coin that's gonna put to get these ecosystems, all big 1137 00:53:21,440 --> 00:53:23,319 Speaker 1: things on a road map. So we all minted them 1138 00:53:23,480 --> 00:53:26,200 Speaker 1: whatever whatever, it's five d bucks, right, we bought a 1139 00:53:26,200 --> 00:53:29,359 Speaker 1: few of them. A month went by, nothing happened. Then 1140 00:53:29,400 --> 00:53:32,480 Speaker 1: things started changing, Right, You've got celebrities buying them. You 1141 00:53:32,520 --> 00:53:35,080 Speaker 1: had LaMelo Ball was one of the first ones, Josh Hart. 1142 00:53:35,560 --> 00:53:38,320 Speaker 1: People started buying these things, and it became like putting 1143 00:53:38,320 --> 00:53:41,040 Speaker 1: them on their uh, you know Instagram, you know, kind 1144 00:53:41,040 --> 00:53:44,120 Speaker 1: of funneling back into web, to their Twitter profiles. Their 1145 00:53:44,160 --> 00:53:45,840 Speaker 1: Instagram was kind of the calling card if I know 1146 00:53:45,920 --> 00:53:48,480 Speaker 1: what's up right, I know, I know what's going on here. 1147 00:53:48,760 --> 00:53:52,520 Speaker 1: Steph Curry bought in, Tom Brady bought in Odell Breckham Jr. 1148 00:53:52,520 --> 00:53:53,799 Speaker 1: So all of a sudden it was like the cool 1149 00:53:53,880 --> 00:53:56,799 Speaker 1: kids club to be involved again. While you probably see 1150 00:53:56,800 --> 00:54:00,399 Speaker 1: Feigner and fifty million dollars get funneled into this thing recently, right, so, 1151 00:54:00,880 --> 00:54:05,080 Speaker 1: but they just became this this use of web three 1152 00:54:05,080 --> 00:54:07,640 Speaker 1: where it was like, let me give you another example. 1153 00:54:07,719 --> 00:54:09,000 Speaker 1: We were in n f T, New York and the 1154 00:54:09,000 --> 00:54:11,239 Speaker 1: Apes were having a party, right, and the party was 1155 00:54:11,320 --> 00:54:14,600 Speaker 1: free booze, free food. You get in for free. You 1156 00:54:14,640 --> 00:54:16,560 Speaker 1: gotta have an ape um you gotta show your ape 1157 00:54:16,560 --> 00:54:18,239 Speaker 1: at the door. You gotta R s v P. They 1158 00:54:18,280 --> 00:54:20,600 Speaker 1: authenticate that you have the ape. You get in there, 1159 00:54:21,040 --> 00:54:25,600 Speaker 1: it's Beck, Chris, Rock, the Strokes, the Baby, free concert 1160 00:54:25,640 --> 00:54:27,799 Speaker 1: all night. Everything is free, paid for. You've got all 1161 00:54:27,840 --> 00:54:29,759 Speaker 1: these like minded people in the same room, people to 1162 00:54:29,880 --> 00:54:33,520 Speaker 1: understand the vibe they're they're in the know. And so 1163 00:54:33,680 --> 00:54:35,839 Speaker 1: that's like a small perk, right. So in real life perk, 1164 00:54:36,040 --> 00:54:37,960 Speaker 1: you've got the merch whatever, which everyone wants. There was 1165 00:54:38,000 --> 00:54:40,839 Speaker 1: t shirts going for fourteen thousand dollars when they first 1166 00:54:40,920 --> 00:54:44,000 Speaker 1: sold out because people wanted to have the board ape 1167 00:54:44,040 --> 00:54:47,239 Speaker 1: merch um. It became like a cultural phenomenon of like 1168 00:54:48,239 --> 00:54:50,200 Speaker 1: the old way you could own something, but you never 1169 00:54:50,280 --> 00:54:52,239 Speaker 1: own the brand. But we're giving you the rights to 1170 00:54:52,320 --> 00:54:54,360 Speaker 1: own the brand. You do whatever you want. And it 1171 00:54:54,440 --> 00:54:57,920 Speaker 1: gave people this leeway and this freedom to go build, 1172 00:54:58,280 --> 00:55:00,920 Speaker 1: to build what they wanted. There's musician the Chain Smokers. 1173 00:55:00,960 --> 00:55:03,080 Speaker 1: There's there's a bunch of artists that I know right 1174 00:55:03,080 --> 00:55:05,960 Speaker 1: now that are coming out with projects that are actually groups, 1175 00:55:06,040 --> 00:55:08,600 Speaker 1: like the Gorillas, and they're using their apes. Right There's 1176 00:55:08,840 --> 00:55:11,840 Speaker 1: a group signed a universal already that is all apes, 1177 00:55:12,440 --> 00:55:14,040 Speaker 1: and and I know all these people because I know 1178 00:55:14,120 --> 00:55:15,680 Speaker 1: what they're trying to do. They're trying to create this 1179 00:55:16,320 --> 00:55:19,799 Speaker 1: this ecosystem and this thing around this cool kids club. Now, 1180 00:55:20,080 --> 00:55:22,360 Speaker 1: since then, there's been a million and one you know, 1181 00:55:22,480 --> 00:55:25,040 Speaker 1: copycats and people trying to do the same thing. But 1182 00:55:25,200 --> 00:55:28,160 Speaker 1: what happened? Back to your question, I said, it's one question. 1183 00:55:28,320 --> 00:55:30,799 Speaker 1: It's the party with Beck and Chris Rock. How many 1184 00:55:30,840 --> 00:55:33,080 Speaker 1: people were there? It was R S v P. So 1185 00:55:33,120 --> 00:55:35,680 Speaker 1: hold out instantly people, you know, and you've got the 1186 00:55:35,719 --> 00:55:38,279 Speaker 1: who's who there? Right, it's like Gyo Cri. It's it's 1187 00:55:38,320 --> 00:55:41,480 Speaker 1: the Marshmallows, it's the the snoop dogs. I mean everyone's there. Right, 1188 00:55:41,480 --> 00:55:44,000 Speaker 1: It's the place to be. You've got your ape, there's athletes, 1189 00:55:44,040 --> 00:55:46,080 Speaker 1: anyone from New York was there. It was the place 1190 00:55:46,160 --> 00:55:48,120 Speaker 1: to be. And these are like cultural movements that you 1191 00:55:48,200 --> 00:55:50,359 Speaker 1: kind of have to follow and not so when people 1192 00:55:50,400 --> 00:55:53,160 Speaker 1: talk about the PfP aspect of it, like, oh, it's 1193 00:55:53,200 --> 00:55:55,440 Speaker 1: a stupid thing I put on my Twitter. I always 1194 00:55:55,480 --> 00:55:57,880 Speaker 1: don't discount that because that's a calling card. It's like 1195 00:55:57,920 --> 00:56:00,440 Speaker 1: wearing your Slayer T shirt down the road. And you 1196 00:56:00,520 --> 00:56:01,920 Speaker 1: know what kind of that that guy is kind of 1197 00:56:01,920 --> 00:56:05,080 Speaker 1: all about. Right, you see the board ape on a profile. 1198 00:56:05,239 --> 00:56:06,520 Speaker 1: You know what they're about, and you know they have 1199 00:56:06,640 --> 00:56:08,560 Speaker 1: something like minded, which I think is important, but it's 1200 00:56:08,560 --> 00:56:11,960 Speaker 1: not the whole game here. So when the board Apes 1201 00:56:12,000 --> 00:56:14,000 Speaker 1: did that, and Gary had done what he did with Vcan, 1202 00:56:14,080 --> 00:56:15,960 Speaker 1: which if you have this token, you have access to 1203 00:56:17,040 --> 00:56:18,760 Speaker 1: one on one time with him, you can win dinners 1204 00:56:18,800 --> 00:56:21,400 Speaker 1: with him, He's gonna air drop you stuff randomly, you 1205 00:56:21,480 --> 00:56:24,600 Speaker 1: get free access into his ve con. So all these things. 1206 00:56:24,680 --> 00:56:27,719 Speaker 1: I started seeing the tokens as this utility tool, and 1207 00:56:28,160 --> 00:56:30,560 Speaker 1: as I started thinking about it, I was like, man, Gary, 1208 00:56:30,840 --> 00:56:32,239 Speaker 1: Gary is a little bit of a different story. But 1209 00:56:32,280 --> 00:56:34,200 Speaker 1: the board Apes pulled this out of their ass, right, 1210 00:56:34,239 --> 00:56:36,080 Speaker 1: they pulled it out of thin air. No one knew 1211 00:56:36,120 --> 00:56:39,480 Speaker 1: what the board Apes were in. It all came from 1212 00:56:39,520 --> 00:56:41,560 Speaker 1: the crypto punks and just kind of moving into this 1213 00:56:42,000 --> 00:56:44,799 Speaker 1: new era of digital ownership, and people bought in. They 1214 00:56:44,840 --> 00:56:46,759 Speaker 1: understood it. And I said, well, what do you what 1215 00:56:46,920 --> 00:56:49,680 Speaker 1: happens if you take up an audience of twenty years 1216 00:56:50,280 --> 00:56:52,960 Speaker 1: and you distribute these tokens to them, and you say, 1217 00:56:53,000 --> 00:56:56,080 Speaker 1: we're gonna find our biggest evangelizers, We're gonna find the 1218 00:56:56,120 --> 00:56:59,040 Speaker 1: people that want to build this community. We're gonna decentralize 1219 00:56:59,080 --> 00:57:01,440 Speaker 1: a little bit of our operation here and give you 1220 00:57:01,560 --> 00:57:03,960 Speaker 1: voting rights to certain things the merch we drop you 1221 00:57:04,280 --> 00:57:06,200 Speaker 1: maybe a little bit of set list things that we're 1222 00:57:06,280 --> 00:57:07,719 Speaker 1: kind of playing with right now. Right, you don't want 1223 00:57:07,760 --> 00:57:11,040 Speaker 1: it to impede too much on the overall fan base. Um. 1224 00:57:11,719 --> 00:57:13,839 Speaker 1: But then we started thinking about real life perks. Well, 1225 00:57:13,880 --> 00:57:15,560 Speaker 1: what if you go to a show and there's a 1226 00:57:15,600 --> 00:57:17,160 Speaker 1: PO app there And for people that don't know what 1227 00:57:17,200 --> 00:57:19,280 Speaker 1: a po app is, it's a proof of attendance. You 1228 00:57:19,400 --> 00:57:20,960 Speaker 1: scan the PO app when you get there and it 1229 00:57:21,360 --> 00:57:23,080 Speaker 1: reads that you have a token, and then we get 1230 00:57:23,120 --> 00:57:25,040 Speaker 1: to air drop you a ticket stub that moves from 1231 00:57:25,080 --> 00:57:27,280 Speaker 1: that night. Now, if you collect enough ticket stubs, we 1232 00:57:27,360 --> 00:57:29,200 Speaker 1: give you a reward. We give you a free guitar, 1233 00:57:29,240 --> 00:57:31,200 Speaker 1: a zoom call with us, all things we can track 1234 00:57:31,240 --> 00:57:33,960 Speaker 1: on the meta data instantly without a team. So then 1235 00:57:34,000 --> 00:57:36,960 Speaker 1: we started building meta data protocols out for merchandise for us. 1236 00:57:37,200 --> 00:57:40,640 Speaker 1: Then we started building in the metaverse a little bit 1237 00:57:40,680 --> 00:57:45,400 Speaker 1: too fast. You have the idea, yes, how long after 1238 00:57:45,480 --> 00:57:47,600 Speaker 1: you have the idea do you take action? And what 1239 00:57:47,680 --> 00:57:51,360 Speaker 1: does that action look like? Okay, so our first idea 1240 00:57:51,560 --> 00:57:55,320 Speaker 1: was not fully baked. I was still in the mindset 1241 00:57:55,440 --> 00:57:57,720 Speaker 1: that what if we put a little bit of unreleased 1242 00:57:57,800 --> 00:58:01,360 Speaker 1: music and a a picture kind of where most people go, right, like, 1243 00:58:01,440 --> 00:58:03,360 Speaker 1: I bet that's worth a lot. That's kind of cool. 1244 00:58:04,160 --> 00:58:07,960 Speaker 1: And my mindset now is that you don't turn musician 1245 00:58:08,120 --> 00:58:10,680 Speaker 1: or music fans into art collectors. They don't care. They 1246 00:58:10,720 --> 00:58:12,520 Speaker 1: just want the music right there. They don't care like 1247 00:58:12,680 --> 00:58:15,400 Speaker 1: that they own the track on Spotify, they don't really care. 1248 00:58:15,440 --> 00:58:16,959 Speaker 1: There's very few people that are going to care about 1249 00:58:16,960 --> 00:58:19,240 Speaker 1: that ownership. So we made this n f T and 1250 00:58:19,320 --> 00:58:21,400 Speaker 1: what we did is we said, hey, anybody in the 1251 00:58:21,440 --> 00:58:24,960 Speaker 1: audience that has a metal mask, which is the for 1252 00:58:25,040 --> 00:58:28,080 Speaker 1: the people that don't know, that's the that's the connector 1253 00:58:28,200 --> 00:58:31,400 Speaker 1: between us and and web three. So it's like this 1254 00:58:31,640 --> 00:58:33,840 Speaker 1: app on your phone that can basically it's like a 1255 00:58:33,920 --> 00:58:36,680 Speaker 1: looking glass into what you own on your Ethereum wallet. 1256 00:58:37,400 --> 00:58:39,640 Speaker 1: UM it's where you keep your n f T s UM. 1257 00:58:39,920 --> 00:58:42,400 Speaker 1: So anyone that downloads a Metal Masks send us your 1258 00:58:42,400 --> 00:58:44,880 Speaker 1: address and we're gonna pick a hundred one people and 1259 00:58:45,000 --> 00:58:49,040 Speaker 1: drop this piece of art with um a piece of music. 1260 00:58:49,720 --> 00:58:52,360 Speaker 1: So we had five thousand people sign up on Metal 1261 00:58:52,400 --> 00:58:54,919 Speaker 1: Masks and send us their addresses, which is a pretty 1262 00:58:54,960 --> 00:58:57,760 Speaker 1: good number. Right of this new thing, right, and we said, 1263 00:58:57,840 --> 00:58:59,520 Speaker 1: and by the way, most of the fans that got 1264 00:58:59,600 --> 00:59:01,280 Speaker 1: him were just like, at first, we rolled our eyes 1265 00:59:01,320 --> 00:59:03,640 Speaker 1: at this. We thought it was whatever, We're just download 1266 00:59:03,680 --> 00:59:06,400 Speaker 1: this free app. When was this exactly? This is May 1267 00:59:06,600 --> 00:59:11,040 Speaker 1: of last year. Okay, so this is just after Grimes 1268 00:59:11,080 --> 00:59:14,200 Speaker 1: and all the insanity becomes public. Yeah, it was public, 1269 00:59:14,280 --> 00:59:15,920 Speaker 1: but again it took us a month to kind of 1270 00:59:15,960 --> 00:59:17,400 Speaker 1: id and get it announced and do all it. So 1271 00:59:17,440 --> 00:59:18,520 Speaker 1: it was around the same time of a lot of 1272 00:59:18,520 --> 00:59:22,240 Speaker 1: stuff happening, and um, you know, we had five thousand 1273 00:59:22,280 --> 00:59:24,360 Speaker 1: addresses and one of the things that we noticed is 1274 00:59:24,400 --> 00:59:26,560 Speaker 1: that we started looking at addresses, which everything on the 1275 00:59:26,600 --> 00:59:29,520 Speaker 1: blockchain is seeable and you can kind of I can 1276 00:59:29,560 --> 00:59:31,000 Speaker 1: look in your wallet, you can look in my wallet, 1277 00:59:31,720 --> 00:59:34,120 Speaker 1: and we noticed that no one had any n f 1278 00:59:34,200 --> 00:59:36,360 Speaker 1: t s and all of the meta mauths had been 1279 00:59:36,760 --> 00:59:40,000 Speaker 1: set up recently, and so we wrote a piece of 1280 00:59:40,040 --> 00:59:41,680 Speaker 1: code and we were able to kind of look into 1281 00:59:41,760 --> 00:59:44,320 Speaker 1: every address at once, and we noticed that only thirteen 1282 00:59:44,400 --> 00:59:48,120 Speaker 1: people had any prior n f t s. Right, So 1283 00:59:48,240 --> 00:59:51,280 Speaker 1: this was a whole new audience that had no clue 1284 00:59:51,320 --> 00:59:54,200 Speaker 1: what we were doing. It was not this savvy Steve 1285 00:59:54,240 --> 00:59:57,320 Speaker 1: Ioki audience or the chain smoker's audience, you know, which 1286 00:59:57,400 --> 00:59:59,440 Speaker 1: was cheering when they put a board ape on their Instagram. 1287 01:00:00,200 --> 01:00:02,240 Speaker 1: Our audience was just like, we don't know what this is. 1288 01:00:03,000 --> 01:00:07,360 Speaker 1: And so we air dropped those seventeen people some because 1289 01:00:07,360 --> 01:00:08,840 Speaker 1: we didn't want to give it to an address that 1290 01:00:08,880 --> 01:00:10,680 Speaker 1: was going to get forgotten about or the because once 1291 01:00:10,720 --> 01:00:13,960 Speaker 1: it's gone, it's gone, right. You can't you can't there's 1292 01:00:13,960 --> 01:00:15,920 Speaker 1: no one to call. You can't call the talk and 1293 01:00:16,000 --> 01:00:18,560 Speaker 1: say hey, ethereum founder, can you go get some of 1294 01:00:18,600 --> 01:00:20,200 Speaker 1: these n f t s that we lost. It doesn't 1295 01:00:20,240 --> 01:00:22,640 Speaker 1: work like that. So then we started distributing them to 1296 01:00:22,680 --> 01:00:24,720 Speaker 1: people that we saw very active on Reddit. We kind 1297 01:00:24,720 --> 01:00:26,680 Speaker 1: of matched up the names or or you know, when 1298 01:00:26,720 --> 01:00:27,960 Speaker 1: they had signed up and they kind of put their 1299 01:00:27,960 --> 01:00:29,440 Speaker 1: addresses and Reddit. So we're trying to give them to 1300 01:00:29,480 --> 01:00:32,680 Speaker 1: super fans, people that could kind of understand it. So 1301 01:00:32,800 --> 01:00:34,920 Speaker 1: we did those and they kind of sat there, and 1302 01:00:35,040 --> 01:00:36,680 Speaker 1: then we then we had the idea of like the 1303 01:00:36,760 --> 01:00:38,280 Speaker 1: board apes. I think the board apes came out just 1304 01:00:38,560 --> 01:00:41,600 Speaker 1: after that, just around that time, and the utility thing 1305 01:00:41,800 --> 01:00:45,560 Speaker 1: kind of sparked that interest. So we started doing educational 1306 01:00:45,640 --> 01:00:47,080 Speaker 1: videos because we knew we had a lot of work 1307 01:00:47,120 --> 01:00:48,360 Speaker 1: to do because a lot of people just kind of 1308 01:00:48,400 --> 01:00:50,240 Speaker 1: ignored it, they didn't get it, and they moved on. 1309 01:00:51,120 --> 01:00:53,520 Speaker 1: So we we talked a bit. We ideated on the 1310 01:00:53,600 --> 01:00:56,080 Speaker 1: Death Bets Club. We started working with an artist. Well 1311 01:00:56,160 --> 01:00:59,520 Speaker 1: a little bit slower. You're making educational videos and you're 1312 01:00:59,520 --> 01:01:02,800 Speaker 1: putting them okay, so let's actually go before that. We 1313 01:01:02,960 --> 01:01:05,440 Speaker 1: ideated on the idea, and we kind of floated and 1314 01:01:05,520 --> 01:01:06,840 Speaker 1: read it, and we said, what if we made a 1315 01:01:06,880 --> 01:01:09,280 Speaker 1: ten thousand collection like the board Apes or like the 1316 01:01:09,320 --> 01:01:14,040 Speaker 1: Crypto Punks, And we turned this into the Access passed 1317 01:01:14,680 --> 01:01:18,240 Speaker 1: Slash touch point to all things event sevenfold, And we'll 1318 01:01:18,240 --> 01:01:20,160 Speaker 1: get into all those things later. But if you have 1319 01:01:20,360 --> 01:01:24,160 Speaker 1: this pass, we consider you an evangelist, and we consider 1320 01:01:24,840 --> 01:01:26,880 Speaker 1: the amount of stuff we're gonna give you that you'll 1321 01:01:26,880 --> 01:01:29,320 Speaker 1: feel like an owner and that you'll want to build 1322 01:01:29,480 --> 01:01:32,800 Speaker 1: and make this community as good as you want to 1323 01:01:32,840 --> 01:01:34,480 Speaker 1: make this community. And if you don't want to be 1324 01:01:34,520 --> 01:01:37,760 Speaker 1: in the community more, then unlike Patreon or go fund me, 1325 01:01:38,160 --> 01:01:39,960 Speaker 1: you can actually sell your membership to someone else that 1326 01:01:40,000 --> 01:01:42,720 Speaker 1: wants to get in. So it is digital ownership one 1327 01:01:42,760 --> 01:01:44,440 Speaker 1: oh one, right, and it's it's one of these things 1328 01:01:44,440 --> 01:01:46,480 Speaker 1: that we had to under to teach the fans. So 1329 01:01:47,440 --> 01:01:51,440 Speaker 1: I think in basically, we set up a website. We 1330 01:01:51,520 --> 01:01:53,320 Speaker 1: went out to everybody. We said, hey, guys, we're gonna 1331 01:01:53,320 --> 01:01:55,280 Speaker 1: set up a white list anybody that wants to get in. 1332 01:01:55,360 --> 01:01:58,000 Speaker 1: This is the price. It's about dollars at the time 1333 01:01:58,080 --> 01:02:00,520 Speaker 1: with what ethereum was. And then we had a bunch 1334 01:02:00,520 --> 01:02:03,320 Speaker 1: of moaning and groaning and I'll just why do I 1335 01:02:03,520 --> 01:02:05,680 Speaker 1: do this? And and and we need to go back 1336 01:02:05,680 --> 01:02:07,840 Speaker 1: a little bit further where evenge some of folds never 1337 01:02:07,880 --> 01:02:10,240 Speaker 1: done paid meet and greets. We don't do paid v 1338 01:02:10,320 --> 01:02:12,200 Speaker 1: I P. Stuff. We we've always felt it was cheesy, 1339 01:02:12,760 --> 01:02:15,200 Speaker 1: and we've always gone out after shows and shook hands 1340 01:02:15,240 --> 01:02:17,760 Speaker 1: and taking pictures, but we never do the whole pay 1341 01:02:17,800 --> 01:02:19,800 Speaker 1: me tucks and we're gonna shake your hand getting a 1342 01:02:19,840 --> 01:02:22,520 Speaker 1: line thing. And so this was something completely new. We 1343 01:02:22,600 --> 01:02:24,600 Speaker 1: were offering things that if you're part of this club, 1344 01:02:24,800 --> 01:02:28,320 Speaker 1: we're gonna we're gonna either guarantee or pick certain things 1345 01:02:28,400 --> 01:02:31,320 Speaker 1: based on rarity. Again more rabbit holes based on what 1346 01:02:31,440 --> 01:02:33,240 Speaker 1: you get, but it's for three and or fifty bucks. 1347 01:02:33,320 --> 01:02:35,280 Speaker 1: You have these things for life. And the more value 1348 01:02:35,320 --> 01:02:37,120 Speaker 1: we bring to the club, and the more value you 1349 01:02:37,200 --> 01:02:39,160 Speaker 1: bring to the club. These things could go up in 1350 01:02:39,240 --> 01:02:41,480 Speaker 1: value or they could go down right, but we we 1351 01:02:41,600 --> 01:02:44,600 Speaker 1: kept very far away from the speculative use this as 1352 01:02:44,640 --> 01:02:46,760 Speaker 1: a pump and dump thing because it was very important 1353 01:02:46,760 --> 01:02:48,880 Speaker 1: to us that people saw this as a fan club 1354 01:02:48,920 --> 01:02:52,200 Speaker 1: on steroids that they owned. And so when we opened 1355 01:02:52,240 --> 01:02:53,480 Speaker 1: up the white list, and for people that don't know 1356 01:02:53,480 --> 01:02:55,840 Speaker 1: what the white list is, obviously we are having people 1357 01:02:55,880 --> 01:02:59,280 Speaker 1: sign up there meta mass addresses and we were saying, cool, 1358 01:02:59,360 --> 01:03:01,320 Speaker 1: you can mint on day one. You can mint on 1359 01:03:01,400 --> 01:03:04,560 Speaker 1: day one. We had three people sign up. That was it? 1360 01:03:04,840 --> 01:03:06,840 Speaker 1: Only three people? And we said, okay, we got to 1361 01:03:06,880 --> 01:03:09,520 Speaker 1: go back to the drawing board. Because projects that are 1362 01:03:09,560 --> 01:03:12,960 Speaker 1: doing well sellout and T minus five seconds. We have 1363 01:03:13,080 --> 01:03:15,000 Speaker 1: a whole new audience that doesn't understand this and they 1364 01:03:15,040 --> 01:03:18,880 Speaker 1: don't trust it. So we started making videos explaining what 1365 01:03:18,960 --> 01:03:24,120 Speaker 1: Ethereum was, explaining the digital ownership, our package. We started 1366 01:03:24,160 --> 01:03:26,280 Speaker 1: explaining how you set up metal mask, how you go 1367 01:03:26,360 --> 01:03:29,920 Speaker 1: to coin base and get Ethereum, and a little caveat 1368 01:03:29,960 --> 01:03:31,840 Speaker 1: here It was important to us that they got Ethereum 1369 01:03:31,920 --> 01:03:34,520 Speaker 1: and didn't use moon pay or some other thing to 1370 01:03:34,600 --> 01:03:37,000 Speaker 1: use FIAT because if you want to put a token 1371 01:03:37,040 --> 01:03:38,640 Speaker 1: for sale, you have to pay a little bit of 1372 01:03:38,720 --> 01:03:41,200 Speaker 1: gas and they'd be stuck. So if they didn't understand 1373 01:03:41,200 --> 01:03:43,439 Speaker 1: the ecosystem and what they were getting into, they would 1374 01:03:43,480 --> 01:03:45,680 Speaker 1: simply just have a token and they would eventually have 1375 01:03:45,800 --> 01:03:48,280 Speaker 1: to go find ethereum or figure out how to set 1376 01:03:48,320 --> 01:03:50,440 Speaker 1: up a coin based account or a binance account. So 1377 01:03:50,520 --> 01:03:54,439 Speaker 1: we walked them through all these things. The the white 1378 01:03:54,520 --> 01:03:59,560 Speaker 1: list grew after we put out these videos. From that 1379 01:03:59,680 --> 01:04:02,800 Speaker 1: was my question, where could someone see these videos? Okay, 1380 01:04:02,840 --> 01:04:04,240 Speaker 1: so we put them on YouTube and we put them 1381 01:04:04,280 --> 01:04:06,439 Speaker 1: all over our new website, which was Avenge seven fled 1382 01:04:06,480 --> 01:04:10,040 Speaker 1: dot io, which is the new version of web three. 1383 01:04:10,080 --> 01:04:12,560 Speaker 1: So it's it doesn't really matter if you use a 1384 01:04:12,600 --> 01:04:14,600 Speaker 1: dot com, but these are Web three enabled where you 1385 01:04:14,640 --> 01:04:16,560 Speaker 1: can build a p I s, you can build the 1386 01:04:17,080 --> 01:04:20,520 Speaker 1: plumbing of web three. So for instance, a very small 1387 01:04:20,640 --> 01:04:23,760 Speaker 1: example is the board apes had a bathroom a graffiti room, 1388 01:04:24,200 --> 01:04:25,800 Speaker 1: and you couldn't go in the graffiti room unless you 1389 01:04:25,800 --> 01:04:27,520 Speaker 1: have a board ape. So what happens is metal mouse 1390 01:04:27,560 --> 01:04:29,800 Speaker 1: pops up, it says would you like to sign in? 1391 01:04:29,880 --> 01:04:31,040 Speaker 1: It reads that you have a board ape, and it 1392 01:04:31,040 --> 01:04:33,720 Speaker 1: allows you in. So this was a very small use 1393 01:04:33,800 --> 01:04:35,960 Speaker 1: case at the time. Now obviously your brain can go 1394 01:04:36,040 --> 01:04:39,160 Speaker 1: wild of what you can put behind closed ecosystems for 1395 01:04:39,520 --> 01:04:41,680 Speaker 1: collectors and and owners of these things. Right, it could 1396 01:04:41,680 --> 01:04:44,040 Speaker 1: be new music, that could be merch that they can 1397 01:04:44,080 --> 01:04:46,120 Speaker 1: only get. It could be digital assets, it could be 1398 01:04:46,320 --> 01:04:48,480 Speaker 1: closed off concerts. And then you have to have the 1399 01:04:48,560 --> 01:04:50,520 Speaker 1: question of what do I want to have clothes off 1400 01:04:50,560 --> 01:04:52,400 Speaker 1: and what do I don't But those are all different 1401 01:04:52,640 --> 01:04:55,840 Speaker 1: philosophical questions. But the idea of a metal mouse popping 1402 01:04:55,960 --> 01:05:00,240 Speaker 1: up and having to read the blockchain that you this 1403 01:05:00,320 --> 01:05:03,160 Speaker 1: token in your wallet was revolutionary. It was all of 1404 01:05:03,240 --> 01:05:06,200 Speaker 1: a sudden. You couldn't just make a bunch of email addresses, 1405 01:05:06,240 --> 01:05:08,640 Speaker 1: and you couldn't just send a code somewhere or or 1406 01:05:08,920 --> 01:05:10,480 Speaker 1: do all these things that we try to do, or 1407 01:05:10,480 --> 01:05:12,080 Speaker 1: a QR code or this or that they can all 1408 01:05:12,200 --> 01:05:14,600 Speaker 1: be sent somewhere else, or there's all these hoops to 1409 01:05:14,680 --> 01:05:16,840 Speaker 1: jump through. But now you just had to have a token. 1410 01:05:17,320 --> 01:05:19,439 Speaker 1: Just simply a token will allow you in. It didn't 1411 01:05:19,480 --> 01:05:21,720 Speaker 1: matter who you were, where you came from. The out 1412 01:05:21,720 --> 01:05:24,240 Speaker 1: of token you can get in. So we started seeing 1413 01:05:24,280 --> 01:05:27,040 Speaker 1: this and we put these things on our web three website. Obviously, 1414 01:05:27,200 --> 01:05:29,280 Speaker 1: before you do how many people watch the videos? I 1415 01:05:29,320 --> 01:05:31,760 Speaker 1: don't know, that's a good question. I don't know. I 1416 01:05:31,840 --> 01:05:35,360 Speaker 1: know that our initial launch video did about two fifty 1417 01:05:36,440 --> 01:05:39,480 Speaker 1: you know, views initial launch of what we're trying to build. Okay, 1418 01:05:39,520 --> 01:05:41,600 Speaker 1: and how long were the videos? We made the first 1419 01:05:41,680 --> 01:05:43,600 Speaker 1: video about six minutes and then everything after that was 1420 01:05:43,640 --> 01:05:46,720 Speaker 1: a minute or under. It was like, yeah, sure, right, 1421 01:05:47,040 --> 01:05:49,800 Speaker 1: there's people that go into the discord, and there's people 1422 01:05:49,880 --> 01:05:52,040 Speaker 1: that go on Google stuff themselves and they just figured 1423 01:05:52,080 --> 01:05:53,160 Speaker 1: it out, right, But then you have a lot of 1424 01:05:53,200 --> 01:05:55,040 Speaker 1: people that go in the discord like what do I do? 1425 01:05:55,520 --> 01:05:58,400 Speaker 1: I'm lost, I don't this is this is bold, right, 1426 01:05:58,440 --> 01:06:00,480 Speaker 1: So we made videos that were like, okay, here's us 1427 01:06:00,560 --> 01:06:02,720 Speaker 1: explaining it to you. We have twenty years of a 1428 01:06:02,840 --> 01:06:05,680 Speaker 1: rapport with you. We're not gonna screw you over. We 1429 01:06:05,760 --> 01:06:07,840 Speaker 1: truly believe in this. We think this will be good. Now, 1430 01:06:07,920 --> 01:06:10,080 Speaker 1: it's coming from the horse's mouth, right, this is this 1431 01:06:10,240 --> 01:06:12,640 Speaker 1: is how you do this, And so we made these 1432 01:06:12,720 --> 01:06:15,800 Speaker 1: videos before you go there. You mentioned Discord explained for 1433 01:06:15,880 --> 01:06:18,440 Speaker 1: the new be what discord is. So Discord is this 1434 01:06:18,560 --> 01:06:23,040 Speaker 1: ephemera chat in a way that Reddit would be something 1435 01:06:23,080 --> 01:06:24,440 Speaker 1: if you look at red, it would be something where 1436 01:06:24,480 --> 01:06:26,880 Speaker 1: you make these big posts people can comment on it, 1437 01:06:27,120 --> 01:06:29,120 Speaker 1: they get pinned. They do at least certain things, where 1438 01:06:29,360 --> 01:06:32,640 Speaker 1: Discord is more of a free flowing chat, so as 1439 01:06:32,720 --> 01:06:35,680 Speaker 1: things are happening, there's there's hype and excitement, and there's 1440 01:06:35,680 --> 01:06:37,400 Speaker 1: different rooms. So if you're in a band, you could say, 1441 01:06:37,880 --> 01:06:39,840 Speaker 1: let's go talk about guitars in here, or let's talk 1442 01:06:39,880 --> 01:06:42,560 Speaker 1: about our albums in here, or let's go do a 1443 01:06:42,680 --> 01:06:44,760 Speaker 1: merch giveaway in here. And so the n f T 1444 01:06:44,920 --> 01:06:49,000 Speaker 1: world is really adapted to um these discords because it's 1445 01:06:49,040 --> 01:06:52,880 Speaker 1: got these large amounts of people that are constantly talking 1446 01:06:52,920 --> 01:06:56,320 Speaker 1: about the utility of their tokens, the art of their tokens, 1447 01:06:56,760 --> 01:06:59,840 Speaker 1: the parties that they're gonna be throwing, the the protocol, 1448 01:07:00,080 --> 01:07:02,680 Speaker 1: the dows. It's this. It's this sort of chat where 1449 01:07:03,320 --> 01:07:06,680 Speaker 1: people can ideate with each other in real time instead 1450 01:07:06,720 --> 01:07:08,480 Speaker 1: of you know, going to read it and waiting for 1451 01:07:08,520 --> 01:07:10,439 Speaker 1: posts to be responded to, not knowing how many people 1452 01:07:10,440 --> 01:07:13,320 Speaker 1: are in there, you're really seeing this liveliness. So it 1453 01:07:13,480 --> 01:07:15,520 Speaker 1: got adopted from video games back in the day where 1454 01:07:15,560 --> 01:07:18,480 Speaker 1: people were playing cross platform and someone wanted to play 1455 01:07:18,520 --> 01:07:20,320 Speaker 1: Call of Duty with someone on PS five but they 1456 01:07:20,360 --> 01:07:22,760 Speaker 1: had a PC. You turn on Discord and then you 1457 01:07:22,760 --> 01:07:26,280 Speaker 1: would use it as a UM as a communication tool, 1458 01:07:26,680 --> 01:07:33,240 Speaker 1: but they have quickly learned that they are the the 1459 01:07:34,040 --> 01:07:36,320 Speaker 1: center of Web three n f t s and what 1460 01:07:36,520 --> 01:07:39,000 Speaker 1: is being being used at these communities. So they have 1461 01:07:39,920 --> 01:07:41,560 Speaker 1: held off on their I p O and they're going 1462 01:07:41,680 --> 01:07:44,880 Speaker 1: back to this is all other stuff. But they're they're 1463 01:07:44,920 --> 01:07:47,000 Speaker 1: going back to building out their Web three stuff because 1464 01:07:47,000 --> 01:07:50,400 Speaker 1: there are ways to manipulate a Web two device or 1465 01:07:50,440 --> 01:07:53,880 Speaker 1: a Web two sort of ecosystem when Web three is involved. 1466 01:07:54,320 --> 01:07:56,400 Speaker 1: And and so those are again some of those problems 1467 01:07:56,440 --> 01:07:58,440 Speaker 1: that were new type of problems that we're running into. Right, 1468 01:07:58,680 --> 01:08:00,960 Speaker 1: you don't want to click on links in Discord and 1469 01:08:00,960 --> 01:08:03,400 Speaker 1: connect your wallet because all your stuff might be going 1470 01:08:03,440 --> 01:08:06,400 Speaker 1: to somebody else, like things like that that Discord needs 1471 01:08:06,440 --> 01:08:08,400 Speaker 1: to fix. So Discord is a just think of it 1472 01:08:08,480 --> 01:08:10,600 Speaker 1: as a big party and everyone's in there chatting at 1473 01:08:10,640 --> 01:08:12,640 Speaker 1: the same time. And n f t s that are 1474 01:08:12,760 --> 01:08:23,640 Speaker 1: very popular constantly have stuff happening in them. Okay, go 1475 01:08:23,800 --> 01:08:25,760 Speaker 1: back to your narrative, you put off the videos, you 1476 01:08:25,920 --> 01:08:29,040 Speaker 1: educate your audience. And so the white list went from 1477 01:08:29,960 --> 01:08:34,040 Speaker 1: UH three nine thousand, nine for for one thousand, for 1478 01:08:34,160 --> 01:08:36,559 Speaker 1: for ten thousand tokens and we shut off the white list, 1479 01:08:36,640 --> 01:08:38,640 Speaker 1: and we kind of thought that was a day. We 1480 01:08:38,760 --> 01:08:40,240 Speaker 1: kind of wrapped it up, like all right, here we go, 1481 01:08:40,400 --> 01:08:43,439 Speaker 1: time to start building. What we didn't know was that 1482 01:08:43,960 --> 01:08:49,519 Speaker 1: out of those nine thousand people, about sixty five of 1483 01:08:49,560 --> 01:08:52,000 Speaker 1: them were not able to get either. So they got 1484 01:08:52,520 --> 01:08:54,640 Speaker 1: they got kind of stone walled either when they were 1485 01:08:54,640 --> 01:08:56,320 Speaker 1: trying to buy it with their visa car or coin 1486 01:08:56,400 --> 01:08:59,479 Speaker 1: based takes a couple of weeks to authenticate you, or 1487 01:09:00,240 --> 01:09:03,040 Speaker 1: you know, there's like no your your customer on finance now, 1488 01:09:03,520 --> 01:09:05,040 Speaker 1: and so all of a sudden, all these people that 1489 01:09:05,120 --> 01:09:06,560 Speaker 1: thought they were going to get in or it just 1490 01:09:06,600 --> 01:09:08,559 Speaker 1: got too difficult, right we talked about you talk about 1491 01:09:08,560 --> 01:09:10,479 Speaker 1: friction all the time. There was a little bit too 1492 01:09:10,560 --> 01:09:13,000 Speaker 1: much friction. Like I have to get cryptocurrency. I don't 1493 01:09:13,040 --> 01:09:15,400 Speaker 1: really trust it. I hear bad things, and I gotta 1494 01:09:15,439 --> 01:09:16,920 Speaker 1: put it in this metal mask ballet and then I 1495 01:09:16,960 --> 01:09:19,320 Speaker 1: gotta go on this thing called open sea, and I 1496 01:09:19,360 --> 01:09:21,200 Speaker 1: gotta mint this thing and I'm getting this token but 1497 01:09:21,280 --> 01:09:23,560 Speaker 1: it's really just a jpeg. Uh fuck it, you know, 1498 01:09:23,720 --> 01:09:25,519 Speaker 1: like I'm I'm I'm over it, right, So we had 1499 01:09:25,560 --> 01:09:29,040 Speaker 1: about seventy percent that didn't get there. You know, they 1500 01:09:29,120 --> 01:09:30,639 Speaker 1: signed up and they got to that point they didn't 1501 01:09:30,640 --> 01:09:33,479 Speaker 1: get crypto again, we wrote a piece of code to 1502 01:09:33,600 --> 01:09:36,920 Speaker 1: look in their wallets and see and uh so we 1503 01:09:37,040 --> 01:09:40,600 Speaker 1: had what would be called a a steady sellout. So 1504 01:09:40,720 --> 01:09:42,160 Speaker 1: it took a couple of weeks to sell the ten 1505 01:09:42,240 --> 01:09:45,599 Speaker 1: thousand tokens um and then after that we just started 1506 01:09:45,600 --> 01:09:47,360 Speaker 1: building and the tenth the way. Just to be clear, 1507 01:09:47,439 --> 01:09:51,080 Speaker 1: this is separate from the three hundred and fifty dollar one. Nope, 1508 01:09:51,120 --> 01:09:55,120 Speaker 1: this is it. So you ultimately did sell ten thousands, yes, 1509 01:09:55,760 --> 01:09:57,559 Speaker 1: and so what we did we had, you know, made 1510 01:09:57,600 --> 01:09:59,360 Speaker 1: a few million dollars on that, and we rolled it 1511 01:09:59,439 --> 01:10:02,240 Speaker 1: into because a couple of years ago I had bought 1512 01:10:02,240 --> 01:10:04,240 Speaker 1: a bunch of Sandbox Land and Sandbox For anyone that 1513 01:10:04,280 --> 01:10:06,760 Speaker 1: doesn't know what that is is a metaverse. It is 1514 01:10:06,840 --> 01:10:09,519 Speaker 1: a decentralized platform which centralized for now, but it will 1515 01:10:09,520 --> 01:10:11,880 Speaker 1: be decentralized as people that own land, they will gain 1516 01:10:11,960 --> 01:10:14,280 Speaker 1: more governance. As a whole roadmap to that, but a 1517 01:10:14,360 --> 01:10:16,400 Speaker 1: metaverse is kind of like Ready Player one right where 1518 01:10:16,439 --> 01:10:18,240 Speaker 1: you go in and you can jump from people's worlds 1519 01:10:18,280 --> 01:10:20,080 Speaker 1: to worlds and they all have different things going on. 1520 01:10:20,560 --> 01:10:23,559 Speaker 1: There's a bunch of different gaming techniques that we go into. 1521 01:10:23,640 --> 01:10:25,880 Speaker 1: But there's a bunch of reasons that people will want 1522 01:10:25,880 --> 01:10:28,120 Speaker 1: to be there. They can wear their digital merch, they 1523 01:10:28,160 --> 01:10:31,320 Speaker 1: can throw virtual parties, you can actually have concerts there. 1524 01:10:31,680 --> 01:10:34,000 Speaker 1: You can stream kind of what Fortnite did, but you 1525 01:10:34,000 --> 01:10:36,320 Speaker 1: would you could token gate it to where you say, hey, 1526 01:10:36,360 --> 01:10:39,080 Speaker 1: Deathbat club owners only get to watch this concert, or 1527 01:10:39,960 --> 01:10:41,720 Speaker 1: everyone gets to watch the concert. But if your Death 1528 01:10:41,720 --> 01:10:43,320 Speaker 1: Beats club owner, we're gonna give you a one of 1529 01:10:43,400 --> 01:10:45,800 Speaker 1: a one of a kind T shirt from the day. Okay, 1530 01:10:46,080 --> 01:10:48,960 Speaker 1: the name of the club just go a little deeper 1531 01:10:49,040 --> 01:10:51,160 Speaker 1: in there. So the Death Bats club Deathbed is a 1532 01:10:51,280 --> 01:10:53,360 Speaker 1: logo that we came up with in high school. It's 1533 01:10:53,360 --> 01:10:57,360 Speaker 1: a skull with wings um. Peter Luban at Bravado used 1534 01:10:57,360 --> 01:11:00,160 Speaker 1: to call it the Nike swish of heavy metal, say 1535 01:11:00,200 --> 01:11:03,400 Speaker 1: it's our, it's our. When we were young kids, we said, hey, 1536 01:11:03,439 --> 01:11:05,680 Speaker 1: look at the Misfits and look at some of these 1537 01:11:05,760 --> 01:11:08,400 Speaker 1: bands are Iron Maiden with Eddie, and we said, you 1538 01:11:08,520 --> 01:11:11,680 Speaker 1: don't need to know their name to know what that 1539 01:11:11,800 --> 01:11:13,840 Speaker 1: band is. You need to know that that's the Crimson 1540 01:11:13,880 --> 01:11:15,519 Speaker 1: Skull and that's the Misfits. You don't need to see 1541 01:11:15,520 --> 01:11:17,960 Speaker 1: Iron Maiden to know that Eddie is Iron Maiden and 1542 01:11:18,040 --> 01:11:20,840 Speaker 1: we said we want that, so, you know, being the 1543 01:11:20,920 --> 01:11:23,200 Speaker 1: little I guess we had some foresight there, but um, 1544 01:11:23,240 --> 01:11:26,000 Speaker 1: we had our friend Michael Montahue rest is slowly passed away, 1545 01:11:26,439 --> 01:11:28,200 Speaker 1: but um he drew the death bet for us, and 1546 01:11:28,479 --> 01:11:30,360 Speaker 1: that was the first drawing of it. We were just like, 1547 01:11:30,479 --> 01:11:32,920 Speaker 1: we want a realistic skull with wings, and we made 1548 01:11:33,000 --> 01:11:36,120 Speaker 1: this thing and at the time, uh, we just started 1549 01:11:36,160 --> 01:11:38,680 Speaker 1: branding it everywhere. So that's the death Bet. So this 1550 01:11:38,920 --> 01:11:42,120 Speaker 1: club is based off of our logo and we took 1551 01:11:42,200 --> 01:11:44,160 Speaker 1: the idea of the board apes and said, there's gonna 1552 01:11:44,160 --> 01:11:46,559 Speaker 1: it's gonna be generative death Bat. You're gonna get your 1553 01:11:46,600 --> 01:11:48,080 Speaker 1: own one of one that you can do whatever you 1554 01:11:48,160 --> 01:11:49,840 Speaker 1: want with. In fact, we gave up the I P 1555 01:11:50,280 --> 01:11:53,040 Speaker 1: to the Death Beats, So twenty years in building this brand, 1556 01:11:53,439 --> 01:11:55,240 Speaker 1: we turned around to the fans instead, if you get 1557 01:11:55,280 --> 01:11:57,760 Speaker 1: this token, you can go do whatever you want with it. 1558 01:11:58,080 --> 01:12:00,720 Speaker 1: So of course we're seeing a podcast out started with it, 1559 01:12:01,040 --> 01:12:03,519 Speaker 1: and that's the logo, and we see people doing merch 1560 01:12:03,600 --> 01:12:05,439 Speaker 1: shops and they're building merch for each other and they're 1561 01:12:05,439 --> 01:12:08,240 Speaker 1: making hats for each other. So our web three ethos 1562 01:12:08,280 --> 01:12:11,280 Speaker 1: at this point is that the more people evangelize this 1563 01:12:11,479 --> 01:12:14,439 Speaker 1: logo in the band. Then the bigger the club gets, 1564 01:12:14,479 --> 01:12:17,200 Speaker 1: and the bigger the band gets. Okay, I like board apes. 1565 01:12:17,360 --> 01:12:21,200 Speaker 1: Is everybody's logo slightly different, yes and so, and then 1566 01:12:21,240 --> 01:12:22,960 Speaker 1: you have things like some have gold skin and some 1567 01:12:23,160 --> 01:12:26,240 Speaker 1: have psychedelic skin, and some have and we also sweetened 1568 01:12:26,240 --> 01:12:27,640 Speaker 1: the pot a little bit. We have some that come 1569 01:12:27,720 --> 01:12:29,360 Speaker 1: with free meet and greets for life. We have some 1570 01:12:29,520 --> 01:12:31,760 Speaker 1: that come with free tickets for life. But that wasn't 1571 01:12:31,800 --> 01:12:33,960 Speaker 1: our main focus. That was something fun. We just threw 1572 01:12:34,040 --> 01:12:36,280 Speaker 1: in there because we thought it would be really cool 1573 01:12:36,360 --> 01:12:38,400 Speaker 1: for some fan to to get a guitar every year 1574 01:12:38,439 --> 01:12:40,800 Speaker 1: from Sinister Gates, or you know, get to go to 1575 01:12:40,880 --> 01:12:42,240 Speaker 1: all the meet and greets and when they've met us 1576 01:12:42,280 --> 01:12:44,800 Speaker 1: twenty times, I'll probably sell it to someone else. All 1577 01:12:44,840 --> 01:12:47,160 Speaker 1: these tokens were the same price. It was all luck 1578 01:12:47,200 --> 01:12:49,480 Speaker 1: of the draw, you know. So the kid in Argentina 1579 01:12:49,600 --> 01:12:52,160 Speaker 1: that you know got three and or fifty bucks. And 1580 01:12:52,200 --> 01:12:53,840 Speaker 1: the reason I bring of Argentina because I met a 1581 01:12:53,920 --> 01:12:56,400 Speaker 1: kid that took all of his money and minted board apes. 1582 01:12:56,439 --> 01:12:59,519 Speaker 1: He minted twenty five board apes with all of his money, 1583 01:13:00,200 --> 01:13:01,960 Speaker 1: five bucks of pop. He saved it with his brother 1584 01:13:02,000 --> 01:13:04,680 Speaker 1: and now the kids a multimillionaire, of course, but you 1585 01:13:04,800 --> 01:13:06,519 Speaker 1: hear these stories, right. We wanted to give our fans 1586 01:13:06,640 --> 01:13:10,000 Speaker 1: like that that couldn't afford a meet and greet package 1587 01:13:10,120 --> 01:13:13,800 Speaker 1: or a guitar that costs thirty at retail the chance 1588 01:13:13,880 --> 01:13:15,639 Speaker 1: to possibly get one of these and when you're done 1589 01:13:15,680 --> 01:13:17,760 Speaker 1: with it, you just send it onto to someone else 1590 01:13:17,800 --> 01:13:20,120 Speaker 1: you can sell it. So that was the idea that 1591 01:13:20,240 --> 01:13:22,760 Speaker 1: wasn't the The main idea was not the big perks though. 1592 01:13:23,200 --> 01:13:25,519 Speaker 1: The idea was that we get these people in the club, 1593 01:13:25,840 --> 01:13:28,320 Speaker 1: we start decentralizing it in a way, and we give 1594 01:13:28,360 --> 01:13:30,640 Speaker 1: them ownership of their bat, We give them ownership of 1595 01:13:30,720 --> 01:13:33,679 Speaker 1: this club. We start giving them perks. We're doing giveaways 1596 01:13:33,720 --> 01:13:36,960 Speaker 1: every month, We're doing all these things and uh and 1597 01:13:37,040 --> 01:13:39,400 Speaker 1: as the story goes on, I mean I have more examples. 1598 01:13:39,800 --> 01:13:42,320 Speaker 1: That was like version one point oh of what the 1599 01:13:42,400 --> 01:13:46,040 Speaker 1: Death Bats Club gets you and um. So to go 1600 01:13:46,120 --> 01:13:48,240 Speaker 1: back to the money though, because this is important, we 1601 01:13:48,320 --> 01:13:50,640 Speaker 1: took the two point seven million, right or whatever it 1602 01:13:50,760 --> 01:13:52,800 Speaker 1: was three million dollars that we made on this, and 1603 01:13:52,920 --> 01:13:55,280 Speaker 1: we've we bought n f T World, which is another metaverse. 1604 01:13:55,360 --> 01:13:59,160 Speaker 1: We bought. We bought um a thing called pixel Verse. 1605 01:13:59,520 --> 01:14:02,160 Speaker 1: We bought we started building our land in the sandbox, 1606 01:14:02,160 --> 01:14:04,960 Speaker 1: which costs, you know, around fifty to sixty dollars per 1607 01:14:05,080 --> 01:14:07,479 Speaker 1: per plot. We have thirty six plots. I bought the 1608 01:14:07,520 --> 01:14:10,080 Speaker 1: thirty six plots two years ago when it was thirty 1609 01:14:10,120 --> 01:14:12,920 Speaker 1: thousand dollars and now they're worth two point five three 1610 01:14:12,960 --> 01:14:15,280 Speaker 1: million dollars for this land that we have. And so 1611 01:14:15,560 --> 01:14:18,439 Speaker 1: but we took this this crowdfunding in a way and 1612 01:14:18,520 --> 01:14:20,720 Speaker 1: we're just funneling it all right back into the club. Now. 1613 01:14:21,240 --> 01:14:22,840 Speaker 1: Our ideas that people are gonna have so much fun 1614 01:14:22,920 --> 01:14:24,880 Speaker 1: with this club that we can sell them digital merch 1615 01:14:25,120 --> 01:14:27,560 Speaker 1: in there, we can do coke token gated concerts, we 1616 01:14:27,640 --> 01:14:30,360 Speaker 1: can have events in there, and as you air drop 1617 01:14:30,520 --> 01:14:32,320 Speaker 1: holders things, more people are gonna want to get in 1618 01:14:32,479 --> 01:14:34,479 Speaker 1: and we can do things with them as well. It 1619 01:14:34,520 --> 01:14:36,840 Speaker 1: doesn't have to be just Death Bats Club. So that 1620 01:14:37,080 --> 01:14:41,040 Speaker 1: kind of sums up the b one version of what 1621 01:14:41,280 --> 01:14:44,679 Speaker 1: where we see the Death Bats Club. Um, there's also 1622 01:14:44,760 --> 01:14:48,000 Speaker 1: other things where we air dropped every holder free tickets 1623 01:14:48,040 --> 01:14:50,040 Speaker 1: to any show they want. And the way we're doing 1624 01:14:50,080 --> 01:14:51,280 Speaker 1: that as we went to Live Nation and we went 1625 01:14:51,360 --> 01:14:53,840 Speaker 1: to Ryan Harlacker and our booking agent, Rob Light, and 1626 01:14:53,960 --> 01:14:56,400 Speaker 1: we said we need two d tickets for ship per 1627 01:14:56,479 --> 01:14:58,479 Speaker 1: show that we're just gonna put these kids on on 1628 01:14:58,520 --> 01:15:00,680 Speaker 1: the guest list. So when you go and redeem your 1629 01:15:00,680 --> 01:15:02,800 Speaker 1: token on the web three site and authenticates that you're 1630 01:15:02,800 --> 01:15:06,000 Speaker 1: the owner, it's gonna take your information and put it 1631 01:15:06,120 --> 01:15:11,800 Speaker 1: directly into our our our, our, our guest list. Right now, 1632 01:15:11,880 --> 01:15:15,040 Speaker 1: that's the shoestring budget. Now, if you get Michael Rapino 1633 01:15:15,080 --> 01:15:17,080 Speaker 1: and these guys who are already messing with polygon and 1634 01:15:17,160 --> 01:15:20,240 Speaker 1: messing with these ticket stubs, and you go, guys, let 1635 01:15:20,320 --> 01:15:22,840 Speaker 1: us plug in. This is not this is not some 1636 01:15:22,960 --> 01:15:25,880 Speaker 1: ecosystem that we is owned by anybody. We're gonna plug 1637 01:15:25,960 --> 01:15:28,599 Speaker 1: in and let these be authenticated tickets. There's already companies 1638 01:15:28,600 --> 01:15:30,720 Speaker 1: working on scanning, and all of a sudden, you've got 1639 01:15:30,800 --> 01:15:33,360 Speaker 1: this thing where it can be a much more seamless route. 1640 01:15:33,400 --> 01:15:35,360 Speaker 1: Now I believe that, of course tickets are going on 1641 01:15:35,400 --> 01:15:37,920 Speaker 1: the blockchain. There's you know, I read your thing about 1642 01:15:37,960 --> 01:15:41,720 Speaker 1: the ticketmaster and all this, and there's there's obviously, um 1643 01:15:43,040 --> 01:15:45,559 Speaker 1: there's obviously more problems, and there's problems that you solve, 1644 01:15:45,680 --> 01:15:47,479 Speaker 1: and there's things that the artists don't want the fans 1645 01:15:47,560 --> 01:15:49,120 Speaker 1: to know, and there's all these things that you know 1646 01:15:49,160 --> 01:15:51,840 Speaker 1: obviously that that you've have, you've touched on, but things 1647 01:15:51,920 --> 01:15:55,439 Speaker 1: like royalties being on chain is a no brainer. The auditing, 1648 01:15:55,560 --> 01:15:59,160 Speaker 1: the lawyers, the paperwork, all these things. There's companies right 1649 01:15:59,200 --> 01:16:01,360 Speaker 1: now that i'm that are very far down the line 1650 01:16:01,400 --> 01:16:04,160 Speaker 1: of convincing Spotify and Apple Music to move on to 1651 01:16:04,280 --> 01:16:06,280 Speaker 1: chain so that artists can get paid within twenty four hours. 1652 01:16:06,640 --> 01:16:09,519 Speaker 1: And at that point we can fractionalize those royalties out 1653 01:16:09,520 --> 01:16:11,960 Speaker 1: with a simple smart contract. We can actually pay our 1654 01:16:12,040 --> 01:16:16,000 Speaker 1: Death Beats club owners a percentage. Now you would say, well, Matt, 1655 01:16:16,040 --> 01:16:17,400 Speaker 1: you can't do that with the deals that you've got, 1656 01:16:17,640 --> 01:16:20,519 Speaker 1: the label deals. Hence why we're thinking about how do 1657 01:16:20,560 --> 01:16:22,560 Speaker 1: you do this all independently where we can keep the 1658 01:16:22,600 --> 01:16:25,679 Speaker 1: line share of Spotify, and we can keep the line 1659 01:16:25,720 --> 01:16:28,320 Speaker 1: share of our streaming services, and we can evangelize these 1660 01:16:28,360 --> 01:16:31,240 Speaker 1: people that the bigger the band gets, the more that 1661 01:16:31,280 --> 01:16:34,920 Speaker 1: you're gonna be paid by owning this token. Now, these 1662 01:16:34,960 --> 01:16:37,400 Speaker 1: are all things that you can do or not, but 1663 01:16:37,479 --> 01:16:41,680 Speaker 1: their possibilities, and they're all very interesting possibilities. And I 1664 01:16:41,760 --> 01:16:44,840 Speaker 1: feel like I just puked a bunch of rabbit holes 1665 01:16:44,880 --> 01:16:46,880 Speaker 1: on you. But these are all things that we're thinking 1666 01:16:46,920 --> 01:16:49,280 Speaker 1: about in terms of Web three and why it's important 1667 01:16:49,520 --> 01:16:51,960 Speaker 1: and where it's gonna go. We don't know the answer, 1668 01:16:52,040 --> 01:16:54,760 Speaker 1: but we we are preparing ourselves for these very cool 1669 01:16:54,880 --> 01:16:58,200 Speaker 1: creative endeavors that we can do with our fans. Let's start. 1670 01:16:58,479 --> 01:17:01,920 Speaker 1: Everybody you've got in the thousand got in basically got 1671 01:17:02,000 --> 01:17:06,240 Speaker 1: in for three Yes, the people who bought in, and 1672 01:17:06,360 --> 01:17:09,400 Speaker 1: when did this go live or went live in December? 1673 01:17:09,560 --> 01:17:14,439 Speaker 1: Anybody complaining? They're the happiest people. Nobody's complaining going that 1674 01:17:14,560 --> 01:17:17,839 Speaker 1: discord and they're just so happy that they have access. 1675 01:17:18,920 --> 01:17:22,200 Speaker 1: Well I'll end at that. No, no one's complained. Okay, Well, 1676 01:17:22,360 --> 01:17:24,400 Speaker 1: oh oh, by the way, are you asking about deathbats 1677 01:17:24,439 --> 01:17:26,400 Speaker 1: holders are other people? No, I'm talking about the people 1678 01:17:26,400 --> 01:17:29,120 Speaker 1: who paid three d None of them are complaining. No. Okay, 1679 01:17:29,760 --> 01:17:33,360 Speaker 1: if you paid your three fifty dollars so far, you've 1680 01:17:33,400 --> 01:17:37,240 Speaker 1: got your own icon of the band that you own. 1681 01:17:38,360 --> 01:17:41,439 Speaker 1: You say you're gonna get free tickets? What else? Yeah, 1682 01:17:41,439 --> 01:17:44,240 Speaker 1: so they have free tickets. They have access to our metaverse, 1683 01:17:44,400 --> 01:17:46,639 Speaker 1: which is obviously everything is moving online. You see Nike 1684 01:17:46,840 --> 01:17:49,200 Speaker 1: just bought. You see Adidas just bought right next to us. 1685 01:17:49,520 --> 01:17:51,639 Speaker 1: The hundreds are right next to us. The board apes 1686 01:17:51,640 --> 01:17:53,960 Speaker 1: are there the crypto punks are there. It's this whole 1687 01:17:54,200 --> 01:17:56,840 Speaker 1: group of people that are basically turning their shutting down 1688 01:17:56,880 --> 01:17:59,800 Speaker 1: their websites. They're shutting down the idea of Facebook and 1689 01:17:59,840 --> 01:18:01,200 Speaker 1: all these other things, and they're going straight to the 1690 01:18:01,200 --> 01:18:04,800 Speaker 1: audience and they're building experiences in there. UM, so right 1691 01:18:04,880 --> 01:18:08,240 Speaker 1: now you will get there's parties that are gonna be 1692 01:18:08,280 --> 01:18:09,720 Speaker 1: happening that I don't want to give the date yet 1693 01:18:10,240 --> 01:18:11,840 Speaker 1: at certain n f T events and you have to 1694 01:18:11,880 --> 01:18:13,160 Speaker 1: and you won't be able to get in unless you 1695 01:18:13,200 --> 01:18:15,800 Speaker 1: have a token. We will be doing a small tour 1696 01:18:16,600 --> 01:18:18,720 Speaker 1: before the Wreck Next record comes out, which will be 1697 01:18:18,800 --> 01:18:21,000 Speaker 1: for token holders only, and we'll be going to very 1698 01:18:21,040 --> 01:18:23,400 Speaker 1: small places and we have a sponsor that will be 1699 01:18:23,439 --> 01:18:27,720 Speaker 1: paying for that. UM. We have white lists and partnerships 1700 01:18:28,040 --> 01:18:31,720 Speaker 1: with big merch brands and video game headset companies that 1701 01:18:31,920 --> 01:18:34,960 Speaker 1: will be gifting our owners these sorts of things. Now 1702 01:18:35,040 --> 01:18:37,640 Speaker 1: to them, it's cool because they're they're getting involved in 1703 01:18:38,000 --> 01:18:39,479 Speaker 1: this thing at the ground floor and they're able to 1704 01:18:40,040 --> 01:18:43,240 Speaker 1: participate and get the cool factor by they're the guys 1705 01:18:43,240 --> 01:18:44,640 Speaker 1: that gave us the headsets are they're the guys that 1706 01:18:44,720 --> 01:18:47,360 Speaker 1: did this. Um. We are a little bit of an advantage. 1707 01:18:47,360 --> 01:18:49,519 Speaker 1: We own our own merch so we own our own warehouse, 1708 01:18:49,560 --> 01:18:52,479 Speaker 1: and we're able to plug all these things directly through metadata. 1709 01:18:52,520 --> 01:18:55,040 Speaker 1: We don't have to go to anybody and say, hey, 1710 01:18:55,120 --> 01:18:57,439 Speaker 1: can you try to you know, finagle all this. We 1711 01:18:57,520 --> 01:18:59,559 Speaker 1: understand that we're in a different position than a lot 1712 01:18:59,600 --> 01:19:03,360 Speaker 1: of bands, um. And so there's that, and then we 1713 01:19:03,479 --> 01:19:07,360 Speaker 1: will be air dropping everybody avatars for the Sandbox and 1714 01:19:07,439 --> 01:19:09,439 Speaker 1: for the n f T world. So you will be 1715 01:19:09,479 --> 01:19:11,479 Speaker 1: getting an avatar that there's only ten thousand of, but 1716 01:19:11,520 --> 01:19:12,680 Speaker 1: you can only get them if you have the death 1717 01:19:12,680 --> 01:19:14,760 Speaker 1: Beats token. So now you get to walk around, you 1718 01:19:14,800 --> 01:19:17,240 Speaker 1: get the flex in the metaverse with your friends and 1719 01:19:17,320 --> 01:19:20,519 Speaker 1: play these games. But you've got a Deathbat that you 1720 01:19:20,560 --> 01:19:23,960 Speaker 1: don't have to pay for. It's free. Um. We would 1721 01:19:24,120 --> 01:19:26,960 Speaker 1: We have a podcast that we started that Death Beats 1722 01:19:27,000 --> 01:19:29,160 Speaker 1: Club pays for, you know, with some of those royalties, 1723 01:19:29,600 --> 01:19:32,400 Speaker 1: and every month we break down songs like on a 1724 01:19:32,560 --> 01:19:35,479 Speaker 1: very high level of the music theory, all these things 1725 01:19:35,520 --> 01:19:37,760 Speaker 1: that went into the song, the stories behind them, and 1726 01:19:37,880 --> 01:19:39,320 Speaker 1: what we want to do eventually is get on a 1727 01:19:39,400 --> 01:19:42,680 Speaker 1: decentralized platform where we can fractionalize all those royalties to 1728 01:19:43,080 --> 01:19:46,720 Speaker 1: the holders. So that's what they get in what's coming 1729 01:19:46,800 --> 01:19:49,160 Speaker 1: up in the in the short term. Um, And then 1730 01:19:49,200 --> 01:19:50,920 Speaker 1: you've got to think when we start playing shows again, 1731 01:19:51,200 --> 01:19:54,320 Speaker 1: they do have those tickets. They will be having poeps, 1732 01:19:54,320 --> 01:19:56,200 Speaker 1: They will get ticket stubs for every show, and there 1733 01:19:56,240 --> 01:19:58,080 Speaker 1: will be a reward system based on how many shows 1734 01:19:58,120 --> 01:20:00,800 Speaker 1: you went to. And they also get monthly giveaways where 1735 01:20:00,840 --> 01:20:05,160 Speaker 1: we give away about three thousand dollars with the stuff 1736 01:20:05,520 --> 01:20:07,080 Speaker 1: just randomly to any bat. All you have to do 1737 01:20:07,160 --> 01:20:08,240 Speaker 1: is hold it. You don't have to be in there 1738 01:20:08,280 --> 01:20:10,720 Speaker 1: and participate. Um. We give you white list to every 1739 01:20:10,760 --> 01:20:12,960 Speaker 1: other projects, like if the board Apes came to us, 1740 01:20:12,960 --> 01:20:14,840 Speaker 1: they do it all the time, like board Apes don't, 1741 01:20:14,880 --> 01:20:17,040 Speaker 1: but they come to other brands and they say, hey, 1742 01:20:17,160 --> 01:20:20,160 Speaker 1: we're doing a thing with Adidas. Like your owners get 1743 01:20:20,200 --> 01:20:21,960 Speaker 1: on the white list, they can buy our n f T. First. 1744 01:20:22,240 --> 01:20:23,720 Speaker 1: I got in Adida's n f T because I was 1745 01:20:23,760 --> 01:20:26,240 Speaker 1: a board ape holder, right and so now I get 1746 01:20:26,240 --> 01:20:28,720 Speaker 1: access to the Adida's metaverse and I get free merch 1747 01:20:28,800 --> 01:20:31,760 Speaker 1: from them. So these are all things that are interconnected 1748 01:20:32,200 --> 01:20:34,519 Speaker 1: that our death Dot club owners are getting at this point. 1749 01:20:34,560 --> 01:20:36,679 Speaker 1: And also one of the biggest things that sold everyone 1750 01:20:36,760 --> 01:20:38,920 Speaker 1: is we have their own merch booth in their own 1751 01:20:39,000 --> 01:20:42,080 Speaker 1: line to get into shows. So they simply get to 1752 01:20:42,120 --> 01:20:43,840 Speaker 1: walk straight and go to dinner, not have to wait 1753 01:20:43,880 --> 01:20:45,519 Speaker 1: in line, just walk right in. We have our own 1754 01:20:45,560 --> 01:20:47,680 Speaker 1: guy waiting at the door that's gonna check your thing. 1755 01:20:47,760 --> 01:20:49,680 Speaker 1: You it's all gonna be on the you know, the list. 1756 01:20:49,720 --> 01:20:52,080 Speaker 1: Like I said, it's shoestring for now. Um. And then 1757 01:20:52,080 --> 01:20:53,640 Speaker 1: you're gonna walk right in and you're gonna have your 1758 01:20:53,680 --> 01:20:55,120 Speaker 1: own merch but that you can buy your own stuff. 1759 01:20:55,520 --> 01:20:58,400 Speaker 1: So these are the things that we have been ideating 1760 01:20:58,439 --> 01:21:00,439 Speaker 1: on and what we're doing right now. Hey, can you 1761 01:21:00,520 --> 01:21:03,560 Speaker 1: mention the brands that are involved, the headset brand and 1762 01:21:03,640 --> 01:21:06,320 Speaker 1: the sponsor. Um. We're still finishing that up, but to 1763 01:21:06,880 --> 01:21:10,240 Speaker 1: you know, just to be transparent with things that we 1764 01:21:10,360 --> 01:21:13,360 Speaker 1: have worked with before. We've worked with Stuff Gaming. We've 1765 01:21:13,400 --> 01:21:16,040 Speaker 1: worked with the Call of Duty franchise, We've worked with Astros, 1766 01:21:16,479 --> 01:21:19,680 Speaker 1: We've worked with we we have an announcement coming out 1767 01:21:19,720 --> 01:21:24,360 Speaker 1: with the biggest crypto um company in the world. UM. 1768 01:21:24,800 --> 01:21:27,240 Speaker 1: I can't announce them, but people can put the pieces together. 1769 01:21:27,280 --> 01:21:30,040 Speaker 1: That's coming soon. UM. We worked with the with the 1770 01:21:30,160 --> 01:21:32,400 Speaker 1: hundreds or Bobby and Ben. We want to do something 1771 01:21:32,479 --> 01:21:34,840 Speaker 1: with them. There's a lot of things that people have 1772 01:21:34,920 --> 01:21:36,880 Speaker 1: wanted to do sponsorships with us, and we've never done it. 1773 01:21:37,120 --> 01:21:40,280 Speaker 1: I've always felt it was extremely cheesy. But with the 1774 01:21:40,320 --> 01:21:42,240 Speaker 1: Death Beats Club, we think it's a perfect way to 1775 01:21:42,400 --> 01:21:44,560 Speaker 1: get their brands involved without us feeling like we're a 1776 01:21:44,600 --> 01:21:47,479 Speaker 1: sellout having a logo on the back of our stage 1777 01:21:47,600 --> 01:21:50,160 Speaker 1: or having someone sponsor our whole tour. Right, We've never 1778 01:21:50,240 --> 01:21:52,200 Speaker 1: felt that was cool, but we feel if we can 1779 01:21:52,280 --> 01:21:54,880 Speaker 1: give things to our Death Beats Club owners, we're willing 1780 01:21:54,920 --> 01:21:58,160 Speaker 1: to do that. Okay, so there are ten thousand, what 1781 01:21:58,360 --> 01:22:01,680 Speaker 1: about opening the club of more people. So there's very 1782 01:22:01,720 --> 01:22:03,960 Speaker 1: interesting ways that the board Apes have done it right. 1783 01:22:04,120 --> 01:22:06,240 Speaker 1: And so if you look at how far the board 1784 01:22:06,280 --> 01:22:09,360 Speaker 1: Apes have come, they now have ape coin, which is 1785 01:22:09,840 --> 01:22:12,479 Speaker 1: fourteen dollars a coin, and you can't get anything in 1786 01:22:12,520 --> 01:22:14,799 Speaker 1: the board Ape ecosystem, which is going to be launching 1787 01:22:15,040 --> 01:22:18,720 Speaker 1: in a month um called uh the other Side, and 1788 01:22:18,760 --> 01:22:21,120 Speaker 1: this is gonna be a metaverse that you and for 1789 01:22:21,320 --> 01:22:25,160 Speaker 1: people that don't play video games, you basically mine resources 1790 01:22:25,240 --> 01:22:27,120 Speaker 1: on the land that you get air dropped. If you 1791 01:22:27,200 --> 01:22:29,519 Speaker 1: have an ape, you get air dropped land. Now it's 1792 01:22:29,560 --> 01:22:32,720 Speaker 1: yours to sell to anyone you want. But they have 1793 01:22:32,920 --> 01:22:36,240 Speaker 1: a thing, and so basically they air dropped everybody ape coin. Now, 1794 01:22:36,360 --> 01:22:39,240 Speaker 1: they did a mutation earlier on where they gave every 1795 01:22:39,640 --> 01:22:43,120 Speaker 1: ape a serum and with the serum, you drink it 1796 01:22:43,160 --> 01:22:44,479 Speaker 1: with your ape and you get another n f T 1797 01:22:44,960 --> 01:22:47,519 Speaker 1: and an other n f T is called a mutant ape, 1798 01:22:48,040 --> 01:22:50,479 Speaker 1: and they had kennel dogs. They did two different versions 1799 01:22:50,520 --> 01:22:52,880 Speaker 1: of this, and then they opened it up to the public. Now, 1800 01:22:52,960 --> 01:22:55,240 Speaker 1: if you buy these mutant apes, when you've got one 1801 01:22:55,240 --> 01:22:57,040 Speaker 1: for free, if you're an ape holder, you could sell 1802 01:22:57,120 --> 01:22:59,400 Speaker 1: it on the secondary market, or you could be a 1803 01:22:59,479 --> 01:23:04,080 Speaker 1: new person buying in, but you get tiered access. Right, 1804 01:23:04,400 --> 01:23:06,400 Speaker 1: you didn't get as much coin as the AP holders, 1805 01:23:06,760 --> 01:23:08,719 Speaker 1: you didn't get as much land as the ape holders, 1806 01:23:08,960 --> 01:23:10,920 Speaker 1: but you were able to go to part certain parties, 1807 01:23:11,040 --> 01:23:13,360 Speaker 1: You're able to do certain things, so people can buy 1808 01:23:13,400 --> 01:23:16,200 Speaker 1: the merch, they can evangelize, but they're in at a 1809 01:23:16,680 --> 01:23:18,800 Speaker 1: lower level. Now, if you want to level up and 1810 01:23:18,840 --> 01:23:22,680 Speaker 1: buy the ape um, then you're gonna have to put 1811 01:23:22,760 --> 01:23:25,439 Speaker 1: some serious cash down, right, So the I think the 1812 01:23:25,600 --> 01:23:27,639 Speaker 1: mutant apes at this point are probably a hundred thousand 1813 01:23:27,640 --> 01:23:29,479 Speaker 1: dollars to get in at this point because the board 1814 01:23:29,520 --> 01:23:32,639 Speaker 1: apes have been killing it. And you know board Ape 1815 01:23:32,680 --> 01:23:36,640 Speaker 1: is probably three four and fifty dollars. But what you 1816 01:23:36,720 --> 01:23:39,200 Speaker 1: see is you're allowing more people in the ecosystem and 1817 01:23:39,280 --> 01:23:41,640 Speaker 1: to participate when they can. And if you get in 1818 01:23:41,720 --> 01:23:44,160 Speaker 1: early to get those mutant drops, they were like a 1819 01:23:44,240 --> 01:23:46,560 Speaker 1: thousand bucks. It's just those people at the foresight to 1820 01:23:46,600 --> 01:23:48,519 Speaker 1: get in right and then and then it becomes so 1821 01:23:49,400 --> 01:23:51,200 Speaker 1: um important to people to get in because it's the 1822 01:23:51,240 --> 01:23:53,599 Speaker 1: cool kids club that you know, you get in there 1823 01:23:53,600 --> 01:23:55,240 Speaker 1: and and it's and you and you can make some 1824 01:23:55,280 --> 01:23:58,200 Speaker 1: money on it. But again I hate talking about floors 1825 01:23:58,240 --> 01:24:00,599 Speaker 1: and what tokens are worth because A think it misses 1826 01:24:00,640 --> 01:24:03,240 Speaker 1: the point in music. You should be giving people such 1827 01:24:03,360 --> 01:24:05,960 Speaker 1: overwhelming value for their tokens that they don't want to 1828 01:24:06,000 --> 01:24:09,280 Speaker 1: sell them and that someday they want to they own them, right, 1829 01:24:09,680 --> 01:24:11,800 Speaker 1: So like, no one's gonna be mad at the board 1830 01:24:11,840 --> 01:24:13,560 Speaker 1: apes that you know, this guy got let in for 1831 01:24:13,560 --> 01:24:15,920 Speaker 1: a thousand bucks and now if he sells it and 1832 01:24:16,000 --> 01:24:18,439 Speaker 1: he needs to leave the club, he keeps the money. 1833 01:24:18,760 --> 01:24:21,040 Speaker 1: No one's mad about that that you truly own these things. 1834 01:24:21,600 --> 01:24:25,400 Speaker 1: Um So with music, I think people have missed the point. 1835 01:24:25,920 --> 01:24:30,000 Speaker 1: I think selling your art on the blockchain is it 1836 01:24:30,080 --> 01:24:33,240 Speaker 1: does not compute. I think selling very little utility like 1837 01:24:33,320 --> 01:24:36,360 Speaker 1: a one time offer does not compute. I believe if 1838 01:24:36,400 --> 01:24:38,000 Speaker 1: you create these things at a touch point to your 1839 01:24:38,000 --> 01:24:41,439 Speaker 1: whole ecosystem, that is the play. And I think everything 1840 01:24:41,600 --> 01:24:46,160 Speaker 1: from Ticketmaster to live Nation two, the spotifyes or if 1841 01:24:46,280 --> 01:24:48,560 Speaker 1: Jack does something with Title, I think these will be 1842 01:24:48,640 --> 01:24:51,120 Speaker 1: on the blockchain, and doesn't matter what blockchain there are, 1843 01:24:51,439 --> 01:24:54,240 Speaker 1: what they're on, you're gonna have a layer two capabilities 1844 01:24:54,280 --> 01:24:57,920 Speaker 1: to funnel money or your earnings into ethereum, and you'll 1845 01:24:57,920 --> 01:25:00,040 Speaker 1: be able to funnel that into token holders if you 1846 01:25:00,080 --> 01:25:01,679 Speaker 1: want to go to the financial route. If you don't, 1847 01:25:02,000 --> 01:25:04,519 Speaker 1: just offer them a ton of value and continue to 1848 01:25:04,640 --> 01:25:09,080 Speaker 1: have this ecosystem that evangelizes itself. Okay, two hundred members 1849 01:25:09,120 --> 01:25:11,360 Speaker 1: of the club get it into each gig. How do 1850 01:25:11,439 --> 01:25:13,519 Speaker 1: you select those two hundred members. Well, we've done some 1851 01:25:13,560 --> 01:25:18,040 Speaker 1: analytics on it, right, Um, so obviously there's not a 1852 01:25:18,160 --> 01:25:20,400 Speaker 1: thousand holders in l A. L A is gonna be 1853 01:25:20,400 --> 01:25:22,240 Speaker 1: your biggest market. London is gonna be a big market. 1854 01:25:22,640 --> 01:25:24,680 Speaker 1: We have looked at it and we think at the 1855 01:25:24,880 --> 01:25:31,280 Speaker 1: most you might get a hundred if in the major 1856 01:25:31,400 --> 01:25:33,519 Speaker 1: major markets. I don't think it's gonna be even close 1857 01:25:33,560 --> 01:25:35,559 Speaker 1: to a problem. But we have an rs VP system 1858 01:25:35,600 --> 01:25:38,400 Speaker 1: set up on the back end basically that's rolling out 1859 01:25:38,479 --> 01:25:39,680 Speaker 1: this week. You know, we didn't need to have it 1860 01:25:39,760 --> 01:25:41,439 Speaker 1: rolled out because we haven't done shows we're not doing 1861 01:25:41,560 --> 01:25:44,479 Speaker 1: until next year. But basically what they would do, and 1862 01:25:44,520 --> 01:25:47,040 Speaker 1: I've played with it, basically, all you do is you 1863 01:25:47,080 --> 01:25:49,040 Speaker 1: were deem your token and we did a fun little 1864 01:25:49,080 --> 01:25:51,000 Speaker 1: caveat we had a big n FT artist named pop 1865 01:25:51,040 --> 01:25:53,519 Speaker 1: Wonder make the ticket and the idea is you can 1866 01:25:53,600 --> 01:25:56,519 Speaker 1: keep the ticket, or if you use the ticket, it 1867 01:25:56,640 --> 01:25:59,200 Speaker 1: burns and so you no longer have the ticket. So 1868 01:25:59,360 --> 01:26:01,400 Speaker 1: now you can and so now the pop Wonder piece 1869 01:26:01,439 --> 01:26:03,240 Speaker 1: goes up in value for the people that are keeping 1870 01:26:03,240 --> 01:26:04,880 Speaker 1: the ticket and the people that want to go to 1871 01:26:04,920 --> 01:26:06,920 Speaker 1: the ticket they're like, screw it, I got this free ticket. 1872 01:26:06,960 --> 01:26:09,200 Speaker 1: I'm gonna go, and it's actually a plus one and 1873 01:26:09,320 --> 01:26:11,719 Speaker 1: for anybody. And we've done the analytics, we're looking around. 1874 01:26:11,720 --> 01:26:13,760 Speaker 1: There's not gonna be more than a hundred people at 1875 01:26:13,800 --> 01:26:16,400 Speaker 1: one particular show, and so we've kind of looked at 1876 01:26:16,439 --> 01:26:18,639 Speaker 1: all the math on this and said we can afford 1877 01:26:18,680 --> 01:26:21,320 Speaker 1: to probably give out two tickets to everybody, and it's 1878 01:26:21,320 --> 01:26:23,479 Speaker 1: still not gonna be full, and if it is, I'm 1879 01:26:23,479 --> 01:26:25,960 Speaker 1: gonna call Brian Harlocker and be like, hey, bro, give 1880 01:26:26,000 --> 01:26:28,320 Speaker 1: us a hundred more. You know, so I think as 1881 01:26:28,400 --> 01:26:30,639 Speaker 1: long as uh. But but at the end of the day, 1882 01:26:30,640 --> 01:26:32,519 Speaker 1: I think the big boys are coming in. Anyways, I 1883 01:26:32,600 --> 01:26:34,599 Speaker 1: know they're coming in. I've talked to these people. I'm 1884 01:26:34,600 --> 01:26:36,920 Speaker 1: not gonna name names, but I know these people are 1885 01:26:36,960 --> 01:26:40,080 Speaker 1: coming in and they're gonna do it, probably correctly, and 1886 01:26:40,160 --> 01:26:41,880 Speaker 1: hopefully they do it in an ethical way that it's 1887 01:26:41,920 --> 01:26:43,920 Speaker 1: better for the fan, and that we can plug in 1888 01:26:44,080 --> 01:26:49,200 Speaker 1: our fan clubs and we can literally just work lockstep 1889 01:26:49,280 --> 01:26:52,880 Speaker 1: with them without anybody being anybody's boss. Just simply buy 1890 01:26:52,880 --> 01:26:54,360 Speaker 1: a little bit of data and a little bit of code. 1891 01:26:54,400 --> 01:26:57,800 Speaker 1: Say we're a CIA artist, we are working, this is 1892 01:26:57,800 --> 01:26:59,400 Speaker 1: the tour we're doing, and we're plugging in our Death 1893 01:26:59,439 --> 01:27:01,640 Speaker 1: Beats club. Do you have a problem with that? And 1894 01:27:01,680 --> 01:27:03,920 Speaker 1: they're gonna say no, because they want our fans to 1895 01:27:03,960 --> 01:27:06,120 Speaker 1: be empowered. They want these things to work, and they're 1896 01:27:06,160 --> 01:27:08,599 Speaker 1: gonna be on the blockchain to all these different companies 1897 01:27:08,680 --> 01:27:10,800 Speaker 1: and and I think it's going to be a very 1898 01:27:11,080 --> 01:27:15,880 Speaker 1: very beautiful um ecosystem for the fan and it's gonna 1899 01:27:15,920 --> 01:27:18,160 Speaker 1: be very cool and exciting and creative for the artist, 1900 01:27:18,560 --> 01:27:21,320 Speaker 1: because we have a lot more creativity than just putting 1901 01:27:21,360 --> 01:27:23,800 Speaker 1: out a Facebook post and just all these things being 1902 01:27:23,840 --> 01:27:25,800 Speaker 1: blocked off and then hey, you got a new record, 1903 01:27:25,840 --> 01:27:27,599 Speaker 1: go pay them a million dollars and talk to your fans. 1904 01:27:28,000 --> 01:27:33,920 Speaker 1: Let's talk about kickstarter, never mind pledge music. There are 1905 01:27:34,040 --> 01:27:38,600 Speaker 1: examples where people took the money and didn't deliver. This 1906 01:27:38,760 --> 01:27:42,240 Speaker 1: is not identical, and one could argue that these people 1907 01:27:42,280 --> 01:27:46,120 Speaker 1: have already gotten the three fifty dollars worth. But this 1908 01:27:46,280 --> 01:27:48,519 Speaker 1: isn't our commitment that you're gonna do this on a 1909 01:27:48,600 --> 01:27:52,799 Speaker 1: regular basis for years. You know, maybe you have the commitment. 1910 01:27:52,840 --> 01:27:55,200 Speaker 1: Do you think other people will do it and funk 1911 01:27:55,280 --> 01:27:58,479 Speaker 1: up and then tarnish the whole sphere. The whole sphere 1912 01:27:58,520 --> 01:28:00,840 Speaker 1: is already getting tarnished because is do you have a 1913 01:28:00,880 --> 01:28:04,320 Speaker 1: bunch of board A copycats and they do just that, right, 1914 01:28:04,439 --> 01:28:06,600 Speaker 1: they go and they The problem with n f T 1915 01:28:06,720 --> 01:28:09,320 Speaker 1: s at this point, which can be you know, which 1916 01:28:09,360 --> 01:28:11,040 Speaker 1: is a good thing for new artists if you think 1917 01:28:11,040 --> 01:28:15,400 Speaker 1: about this, um, all the money's up front and when 1918 01:28:15,479 --> 01:28:18,120 Speaker 1: you get you know, three million dollars in your pocket 1919 01:28:18,120 --> 01:28:20,040 Speaker 1: and you're just some kid that's an artist and just 1920 01:28:20,160 --> 01:28:22,160 Speaker 1: like I don't know these people. I don't have anything. 1921 01:28:22,400 --> 01:28:24,280 Speaker 1: That's why I think when you look at a bench 1922 01:28:24,280 --> 01:28:26,880 Speaker 1: sevenfold and you look at Gary V and you look 1923 01:28:26,920 --> 01:28:29,120 Speaker 1: at Nike, and you look at Adidas, and you look 1924 01:28:29,120 --> 01:28:32,000 Speaker 1: at all these big people coming in, if you do 1925 01:28:32,120 --> 01:28:35,280 Speaker 1: it correctly, your your reputations on the line, right, and 1926 01:28:36,080 --> 01:28:37,960 Speaker 1: it has to be some sort of person that like 1927 01:28:38,000 --> 01:28:40,519 Speaker 1: g if slip knot did this. Some nuts not gonna 1928 01:28:40,840 --> 01:28:43,200 Speaker 1: rug their fans. That's the term you know that everyone uses. 1929 01:28:43,360 --> 01:28:45,080 Speaker 1: They're not gonna be like, oh, thanks for the few 1930 01:28:45,120 --> 01:28:47,080 Speaker 1: million bucks, Um, we're not going to build up the 1931 01:28:47,120 --> 01:28:49,320 Speaker 1: metaverse whatever, and then hey, why don't you come, you know, 1932 01:28:49,479 --> 01:28:52,280 Speaker 1: hang out with us on the our next tour. It's 1933 01:28:52,320 --> 01:28:56,519 Speaker 1: gonna be a complete dumpster fire, terrible pr I believe 1934 01:28:56,640 --> 01:28:59,120 Speaker 1: that if we got into streaming and we get into 1935 01:28:59,400 --> 01:29:03,559 Speaker 1: all these other things, the fractionalization of assets, the ability 1936 01:29:03,640 --> 01:29:06,280 Speaker 1: for these poeps and the fans to have more control, 1937 01:29:06,560 --> 01:29:09,960 Speaker 1: I believe this is a lifelong paradigm shift and how 1938 01:29:10,000 --> 01:29:12,439 Speaker 1: the whole industry is run. I believe it firmly. Obviously, 1939 01:29:13,120 --> 01:29:15,080 Speaker 1: you know, I don't know if it's your nephew or 1940 01:29:15,400 --> 01:29:17,439 Speaker 1: who you're talking to. Before. But I believe in this 1941 01:29:17,600 --> 01:29:20,519 Speaker 1: so firmly, and I've I've I've studied this stuff enough 1942 01:29:20,600 --> 01:29:22,360 Speaker 1: to where I don't see any other way of this 1943 01:29:22,479 --> 01:29:26,120 Speaker 1: going other than meta coming along and saying, hey, guys, 1944 01:29:26,160 --> 01:29:28,280 Speaker 1: it's easier over here. I want you just use our 1945 01:29:28,320 --> 01:29:30,760 Speaker 1: metaverse and we're just gonna own everything, right like. But 1946 01:29:30,840 --> 01:29:32,599 Speaker 1: there's a lot of people in this space that are 1947 01:29:32,720 --> 01:29:36,920 Speaker 1: very they're very much adamant to make sure that doesn't happen. 1948 01:29:37,080 --> 01:29:39,040 Speaker 1: I don't know if that, I don't know the future. 1949 01:29:39,320 --> 01:29:41,040 Speaker 1: I know that EVENTE seven fold is going to build 1950 01:29:41,040 --> 01:29:42,680 Speaker 1: out our own ecosystem. We're gonna own it and our 1951 01:29:42,680 --> 01:29:44,920 Speaker 1: fans are gonna own it. Um. But you're right, there 1952 01:29:44,960 --> 01:29:47,439 Speaker 1: could be there could be plenty of new artists that 1953 01:29:47,479 --> 01:29:49,360 Speaker 1: decided to crowd fund instead of buying the shirt, a 1954 01:29:49,439 --> 01:29:51,599 Speaker 1: chain reaction of that new band and they say, hey, 1955 01:29:51,680 --> 01:29:55,559 Speaker 1: we're gonna fractionalize the record that you guys basically fundraise 1956 01:29:55,600 --> 01:29:57,560 Speaker 1: for us. We're gonna own most of it, but you 1957 01:29:57,600 --> 01:29:59,640 Speaker 1: can own a piece of it. That's kind of like 1958 01:29:59,720 --> 01:30:02,080 Speaker 1: go on me where they could not be abandoned. That's 1959 01:30:02,080 --> 01:30:03,960 Speaker 1: at risk you're willing to take. There's a bunch of 1960 01:30:04,040 --> 01:30:06,240 Speaker 1: bands that I saw Vision of Disorder, Poison the Well. 1961 01:30:06,720 --> 01:30:08,640 Speaker 1: You know, all these hardcore bands when I was growing up, 1962 01:30:08,800 --> 01:30:11,280 Speaker 1: I would have easily bought those tokens, and if they 1963 01:30:11,320 --> 01:30:13,960 Speaker 1: didn't ever make anything for me, I would be completely 1964 01:30:14,000 --> 01:30:16,320 Speaker 1: fine with that owning those tokens. Now, just being there 1965 01:30:16,360 --> 01:30:19,400 Speaker 1: early and being being first evenge something fold. All I 1966 01:30:19,400 --> 01:30:21,600 Speaker 1: can do is speak for us. We will not do 1967 01:30:21,760 --> 01:30:26,200 Speaker 1: that to anybody because we have we have written out 1968 01:30:26,360 --> 01:30:30,360 Speaker 1: and started programming a game plan that works, and we 1969 01:30:30,479 --> 01:30:33,920 Speaker 1: know it works, and so we believe that we're just 1970 01:30:33,960 --> 01:30:37,360 Speaker 1: gonna and and this podcast could look like overpromising, we 1971 01:30:37,439 --> 01:30:39,720 Speaker 1: are going to under promise and over deliver on every 1972 01:30:39,760 --> 01:30:41,240 Speaker 1: one of these things. That's why I don't want to 1973 01:30:41,280 --> 01:30:43,080 Speaker 1: say too many things that we're doing, because this summer 1974 01:30:43,439 --> 01:30:45,080 Speaker 1: is going to be insane the stuff we open up 1975 01:30:45,080 --> 01:30:48,640 Speaker 1: and do. Um. But but I do believe that this 1976 01:30:48,800 --> 01:30:51,320 Speaker 1: is the future for for established acts, people that have 1977 01:30:51,439 --> 01:30:54,080 Speaker 1: something on the line. If you own this for Iron Maiden, 1978 01:30:54,560 --> 01:30:56,120 Speaker 1: and you had that token and they were giving you 1979 01:30:56,200 --> 01:30:58,200 Speaker 1: some of these perks, and even if a company was 1980 01:30:58,280 --> 01:31:00,880 Speaker 1: running it right, maybe if you have sanctuary running it 1981 01:31:01,000 --> 01:31:03,280 Speaker 1: or someone that works on their team running it, and 1982 01:31:03,320 --> 01:31:04,840 Speaker 1: the band just checks in every once in a while, 1983 01:31:04,840 --> 01:31:07,280 Speaker 1: and they're doing certain things. It can be different for everybody. 1984 01:31:07,280 --> 01:31:09,600 Speaker 1: It's not a one size fits all. We decided to 1985 01:31:09,640 --> 01:31:12,160 Speaker 1: go very personal with it because that was close to 1986 01:31:12,200 --> 01:31:14,760 Speaker 1: our hearts to do that. But I don't believe that 1987 01:31:14,920 --> 01:31:16,560 Speaker 1: that's the case with every band. I believe that this 1988 01:31:16,640 --> 01:31:26,679 Speaker 1: can look differently for everybody. What other bands are doing 1989 01:31:26,880 --> 01:31:31,000 Speaker 1: things like Revenge siven Full, whether doing it well or 1990 01:31:31,080 --> 01:31:33,720 Speaker 1: doing it poorly. Anybody that has done it so far 1991 01:31:33,880 --> 01:31:37,000 Speaker 1: has done it wrong. Everybody who's done it so far. 1992 01:31:37,120 --> 01:31:39,280 Speaker 1: And these are a lot of friends that I'll be 1993 01:31:39,360 --> 01:31:41,280 Speaker 1: talking about and people in the industry that I know, 1994 01:31:41,439 --> 01:31:43,320 Speaker 1: and and I've been talking to them and trying to 1995 01:31:43,400 --> 01:31:44,840 Speaker 1: educate them on what this play is. But it's a 1996 01:31:44,880 --> 01:31:47,479 Speaker 1: big play, right like the things we're talking about are. 1997 01:31:47,600 --> 01:31:49,360 Speaker 1: It's an undertaking, and you have to have a team 1998 01:31:49,400 --> 01:31:52,120 Speaker 1: that understands it. And if you don't understand blockchain and 1999 01:31:52,120 --> 01:31:54,400 Speaker 1: you don't understand the possibilities, it's very easy to blow 2000 01:31:54,439 --> 01:31:57,759 Speaker 1: it off and go. It's a collectible. Just people should 2001 01:31:57,760 --> 01:32:00,880 Speaker 1: be happy that they just own at bat right a 2002 01:32:00,920 --> 01:32:04,439 Speaker 1: n Ausi crypto bat and and and they are starting 2003 01:32:04,479 --> 01:32:06,679 Speaker 1: to release things out. But if you take the idea 2004 01:32:06,720 --> 01:32:09,160 Speaker 1: of a collectible like what grimes it or a piece 2005 01:32:09,200 --> 01:32:11,120 Speaker 1: of art, and you're selling it to somebody that understands 2006 01:32:11,160 --> 01:32:13,400 Speaker 1: what that is, that's okay. But if you're selling to 2007 01:32:13,520 --> 01:32:15,720 Speaker 1: your fans who want to get closer to you, and 2008 01:32:15,840 --> 01:32:18,280 Speaker 1: there's all these possibilities within the in real life stuff, 2009 01:32:18,439 --> 01:32:21,320 Speaker 1: the I r L. Or you're talking about streaming, or 2010 01:32:21,360 --> 01:32:23,719 Speaker 1: you're talking about the metaverse and you're talking about digital 2011 01:32:23,920 --> 01:32:27,080 Speaker 1: concerts and digital assets, you're talking about video games, you're 2012 01:32:27,120 --> 01:32:29,400 Speaker 1: talking about owning all of your own skins that all 2013 01:32:29,439 --> 01:32:31,400 Speaker 1: of our kids love to spend thousands of dollars on. 2014 01:32:31,680 --> 01:32:35,000 Speaker 1: Now you own them instead of renting them from Epic Games. 2015 01:32:35,280 --> 01:32:37,600 Speaker 1: Now you're owning stuff from us. If you look at 2016 01:32:37,680 --> 01:32:42,160 Speaker 1: that play, that's a big undertaking. But we are sure 2017 01:32:42,240 --> 01:32:44,759 Speaker 1: that that's the future. Now, there's a bunch of artists 2018 01:32:44,800 --> 01:32:46,400 Speaker 1: and bands that come to us and go like, yeah, 2019 01:32:46,439 --> 01:32:48,000 Speaker 1: that's fine, but we just want to sell like a 2020 01:32:48,040 --> 01:32:50,439 Speaker 1: ten thousand collection, and you know, we'll just we'll do 2021 01:32:50,479 --> 01:32:52,519 Speaker 1: a couple of things, but we're not gonna do much. Now. 2022 01:32:52,600 --> 01:32:54,360 Speaker 1: To me, that gives the whole thing a bad name. 2023 01:32:54,439 --> 01:32:56,320 Speaker 1: If you have a certain band in your wallet and 2024 01:32:56,400 --> 01:32:58,920 Speaker 1: that you spent four or fifty bucks, five bucks and 2025 01:32:59,000 --> 01:33:01,439 Speaker 1: you're not seeing getting whole picture. I believe that that 2026 01:33:01,520 --> 01:33:03,920 Speaker 1: turns people off and they go, screw this, Why do 2027 01:33:04,040 --> 01:33:06,040 Speaker 1: I need that? You can do all those services without 2028 01:33:06,600 --> 01:33:09,320 Speaker 1: an n f T. Right. They can point to go 2029 01:33:09,560 --> 01:33:12,000 Speaker 1: fund me or Patreon, or they can point to a 2030 01:33:12,120 --> 01:33:14,680 Speaker 1: v I P package that kiss is gonna sell you 2031 01:33:14,840 --> 01:33:17,720 Speaker 1: for three thousand dollars or whatever it is. And these 2032 01:33:17,760 --> 01:33:20,920 Speaker 1: are not slights on these bands. This has been the model. Um. 2033 01:33:21,120 --> 01:33:23,120 Speaker 1: But if you can bring all that in house and 2034 01:33:23,240 --> 01:33:26,439 Speaker 1: have a smaller team and dictated all by a little 2035 01:33:26,439 --> 01:33:28,639 Speaker 1: bit of code and a team where it's coming purely 2036 01:33:28,680 --> 01:33:31,560 Speaker 1: from your creative you know juices, to me, that's a 2037 01:33:31,640 --> 01:33:35,439 Speaker 1: much cooler, better productive thing. Okay, your accountant or a 2038 01:33:35,560 --> 01:33:38,160 Speaker 1: lawyer or the guy with the suit boys gets a 2039 01:33:38,240 --> 01:33:42,479 Speaker 1: bad reputation, they're gonna say, okay, you got this three 2040 01:33:42,560 --> 01:33:46,520 Speaker 1: million dollars, you spend a lot of it on virtual property. 2041 01:33:47,320 --> 01:33:51,559 Speaker 1: Where are the future monetization points? They're everywhere and then 2042 01:33:51,560 --> 01:33:54,679 Speaker 1: wherever you want to do them. Right. They are digital 2043 01:33:54,760 --> 01:33:57,559 Speaker 1: t shirts, they are digital avatars. They are renting out 2044 01:33:57,600 --> 01:34:01,000 Speaker 1: your land which is worth millions. Now they are doing 2045 01:34:01,080 --> 01:34:04,640 Speaker 1: gated concerts they are, uh. And the funny thing that 2046 01:34:04,720 --> 01:34:07,120 Speaker 1: you know that veeps, you know has like basically every 2047 01:34:07,200 --> 01:34:09,960 Speaker 1: venue is already wired for virtual concerts or at least 2048 01:34:10,040 --> 01:34:11,760 Speaker 1: some sort of streaming. You could have every one of 2049 01:34:11,840 --> 01:34:14,479 Speaker 1: your concerts streamed in there. And what kids are going 2050 01:34:14,520 --> 01:34:16,439 Speaker 1: to buy the T shirt that proves that they watched 2051 01:34:16,479 --> 01:34:18,160 Speaker 1: that concert. You don't even have to It's not even 2052 01:34:18,160 --> 01:34:20,519 Speaker 1: like nickel and dining. It's just purely putting things out there. 2053 01:34:20,800 --> 01:34:23,400 Speaker 1: The cool thing about the Sandbox, every asset that we 2054 01:34:23,600 --> 01:34:25,960 Speaker 1: make in the Sandbox, which I should send you. The 2055 01:34:26,000 --> 01:34:29,639 Speaker 1: world we're building, it's incredible. Um, it's a huge social hub, 2056 01:34:29,720 --> 01:34:33,559 Speaker 1: concert venue, casino, all these things. Every one of those 2057 01:34:33,960 --> 01:34:36,920 Speaker 1: assets can actually be sold as n f T s 2058 01:34:36,960 --> 01:34:38,800 Speaker 1: and people can put them in their world. So say 2059 01:34:38,840 --> 01:34:39,960 Speaker 1: you have a bunch of death bets in there, we 2060 01:34:40,000 --> 01:34:42,160 Speaker 1: can release five thousand of them, or we could put 2061 01:34:42,160 --> 01:34:44,719 Speaker 1: a big Indian head that West Lange, who's an artist, 2062 01:34:45,200 --> 01:34:47,360 Speaker 1: created and we could sell three of them, and we 2063 01:34:47,400 --> 01:34:49,360 Speaker 1: can auction them. People can sell them to each other, 2064 01:34:49,680 --> 01:34:52,320 Speaker 1: so you've got the whole digital world. Basically, anything you 2065 01:34:52,400 --> 01:34:54,040 Speaker 1: can do in this world, you can do there and 2066 01:34:54,120 --> 01:34:57,120 Speaker 1: monetize and then you've got the in real life events 2067 01:34:57,160 --> 01:34:59,599 Speaker 1: where in my mind, the bigger you make this thing, 2068 01:35:00,120 --> 01:35:01,559 Speaker 1: the more it will be to get in the club. 2069 01:35:01,800 --> 01:35:04,800 Speaker 1: And we make up five pc, um, you know, kind 2070 01:35:04,840 --> 01:35:07,760 Speaker 1: of back end on every token. Every time it's switches hands, 2071 01:35:08,240 --> 01:35:10,840 Speaker 1: so the board apes have no problem, right, every time 2072 01:35:12,400 --> 01:35:14,200 Speaker 1: changes hands to get five PC. And that's been going 2073 01:35:14,240 --> 01:35:17,200 Speaker 1: on for eleven months, right, So they're just swimming in money, 2074 01:35:17,560 --> 01:35:21,000 Speaker 1: but nobody feels like they got taken advantage of because 2075 01:35:21,000 --> 01:35:24,960 Speaker 1: they kept right. So it's not just like it's like 2076 01:35:25,320 --> 01:35:26,920 Speaker 1: it's kind of pick and choose what you wants to 2077 01:35:26,960 --> 01:35:29,720 Speaker 1: buffet and you just keep providing people a way to 2078 01:35:29,800 --> 01:35:32,960 Speaker 1: spend money. But they never feel nickel and dined because again, 2079 01:35:33,400 --> 01:35:35,280 Speaker 1: this is their club and this is what they want. 2080 01:35:35,360 --> 01:35:37,559 Speaker 1: They want the floor to go higher, they want these 2081 01:35:37,600 --> 01:35:40,760 Speaker 1: tokens to be valuable. They want to have access to 2082 01:35:40,800 --> 01:35:43,720 Speaker 1: the band and at the end of the day, sell 2083 01:35:43,760 --> 01:35:46,040 Speaker 1: it out if you don't want it. Okay, let's go back. 2084 01:35:46,280 --> 01:35:50,760 Speaker 1: You have ten thousand members. Are you basically saying the 2085 01:35:50,920 --> 01:35:55,000 Speaker 1: sky is the limit with members but every membership will 2086 01:35:55,040 --> 01:35:57,760 Speaker 1: be teered. No, I'm saying that if we decide at 2087 01:35:57,840 --> 01:36:00,599 Speaker 1: some point that the entry level get it's too high, 2088 01:36:01,240 --> 01:36:03,519 Speaker 1: then we will probably tear something out, and the and 2089 01:36:03,600 --> 01:36:05,759 Speaker 1: the owners of the death Bats will probably be happy 2090 01:36:05,840 --> 01:36:08,120 Speaker 1: with that. There'll be more people brought into the ecosystem, 2091 01:36:08,880 --> 01:36:12,559 Speaker 1: very very much slower. Ten thousand people were in now, yes, 2092 01:36:13,160 --> 01:36:15,439 Speaker 1: let's call it seven thousand. Some have multiple bats, let's 2093 01:36:15,520 --> 01:36:20,240 Speaker 1: call it seven thousand. Let's assume it's wildly successful and 2094 01:36:20,320 --> 01:36:22,559 Speaker 1: you have ten thousand more people who want to get 2095 01:36:22,600 --> 01:36:25,360 Speaker 1: in the club than what happens. So that means the 2096 01:36:25,439 --> 01:36:28,000 Speaker 1: price of the ten thousand will go very high. Up right, 2097 01:36:28,240 --> 01:36:31,240 Speaker 1: it's just gonna be an economics of how much people 2098 01:36:31,280 --> 01:36:34,280 Speaker 1: want to pay to get in. Now, if you said, hey, Matt, 2099 01:36:34,920 --> 01:36:38,040 Speaker 1: the floor is ten, it's thirty dollars to get into 2100 01:36:38,040 --> 01:36:41,160 Speaker 1: your fan club. That seems a little egregious, right, It's 2101 01:36:41,200 --> 01:36:43,560 Speaker 1: a little crazy. It's the cool kids rich club. But 2102 01:36:43,640 --> 01:36:45,920 Speaker 1: the board apes did for this problem is they air 2103 01:36:46,000 --> 01:36:49,720 Speaker 1: dropped everybody a companion, which was a mutant ape of 2104 01:36:49,800 --> 01:36:51,920 Speaker 1: a syrum to drink. You could well, so they did 2105 01:36:52,040 --> 01:36:53,559 Speaker 1: a little more in that they allowed you to drink 2106 01:36:53,600 --> 01:36:55,840 Speaker 1: it or not, so you could sell the serum or 2107 01:36:55,880 --> 01:36:57,280 Speaker 1: you could drink it and get another n f T. 2108 01:36:57,880 --> 01:36:59,800 Speaker 1: Now that was the tiered n f T. They don't 2109 01:36:59,840 --> 01:37:02,200 Speaker 1: get the full benefits, but they get the cheaper access 2110 01:37:02,280 --> 01:37:04,280 Speaker 1: of being in the club. Right, So they might get 2111 01:37:04,320 --> 01:37:09,200 Speaker 1: the the board and the you know, the the I'm sorry, 2112 01:37:09,200 --> 01:37:11,000 Speaker 1: the bathroom where people are doing graffiti on it, and 2113 01:37:11,040 --> 01:37:13,000 Speaker 1: you might get to go to the parties, but you're 2114 01:37:13,000 --> 01:37:14,720 Speaker 1: not getting as much ape coin. You're not getting as 2115 01:37:14,800 --> 01:37:17,280 Speaker 1: much land. These big events that they're doing. You don't 2116 01:37:17,320 --> 01:37:19,800 Speaker 1: get the full picture. But you're in the club. People 2117 01:37:19,840 --> 01:37:22,040 Speaker 1: with the mutants feel like they're in the club. So 2118 01:37:22,120 --> 01:37:24,479 Speaker 1: what you do is you say, okay, guys, we're gonna 2119 01:37:24,520 --> 01:37:26,479 Speaker 1: bring We're gonna give you all a free one, but 2120 01:37:26,560 --> 01:37:30,160 Speaker 1: then we're gonna sell twelve thousand more. So the mutants 2121 01:37:30,240 --> 01:37:32,439 Speaker 1: have eighteen thousand, I think is the cap. So they 2122 01:37:32,479 --> 01:37:35,719 Speaker 1: gave every board ape a free one and they sold 2123 01:37:35,720 --> 01:37:38,360 Speaker 1: another eight thousand, So now you have a The board 2124 01:37:38,400 --> 01:37:40,840 Speaker 1: apes feel happy. They just got an asset that they 2125 01:37:40,840 --> 01:37:42,439 Speaker 1: would never had before that they could turn around and 2126 01:37:42,479 --> 01:37:47,320 Speaker 1: sell for thirty dollars day one. Um I had a 2127 01:37:47,400 --> 01:37:50,080 Speaker 1: friend that got a gold one and ended up selling 2128 01:37:50,120 --> 01:37:52,400 Speaker 1: it for a hundred fifty thousand day one, just because 2129 01:37:52,439 --> 01:37:53,840 Speaker 1: he got air dropped. It was luck of the draw 2130 01:37:54,560 --> 01:37:56,840 Speaker 1: um and it was actually a dog. It was our 2131 01:37:56,880 --> 01:37:58,920 Speaker 1: first thing. And I know this gets a little crazy. 2132 01:37:58,920 --> 01:38:01,599 Speaker 1: They dropped a couple of things, but we could always say, Okay, 2133 01:38:01,600 --> 01:38:03,960 Speaker 1: we're gonna have a tiered membership where they're not gonna 2134 01:38:03,960 --> 01:38:06,519 Speaker 1: get the big stuff. If we do fractionalized royalties, they're 2135 01:38:06,520 --> 01:38:10,120 Speaker 1: gonna participate at a graded scale. Or if we do 2136 01:38:10,560 --> 01:38:13,320 Speaker 1: you know, the first two tickets to get into these shows, 2137 01:38:13,360 --> 01:38:16,080 Speaker 1: they don't get in unless there's space for them, or 2138 01:38:16,120 --> 01:38:18,040 Speaker 1: the meet and greets go to DEATHBT holders first and 2139 01:38:18,120 --> 01:38:21,000 Speaker 1: you guys get the second tier. There's so many things 2140 01:38:21,080 --> 01:38:23,120 Speaker 1: you can do, and it just comes down to what 2141 01:38:23,320 --> 01:38:26,080 Speaker 1: is happening in that moment and the analytics of what 2142 01:38:26,240 --> 01:38:28,200 Speaker 1: the floor is and if people do want to get in, 2143 01:38:28,280 --> 01:38:30,680 Speaker 1: if there's that demand, then I think you can you 2144 01:38:30,720 --> 01:38:32,960 Speaker 1: can make the club big. Let's let's let's say we 2145 01:38:33,080 --> 01:38:36,519 Speaker 1: got seven thousand people yep, they all paid three hundred 2146 01:38:36,520 --> 01:38:39,519 Speaker 1: and fifty dollars yep. Let's say they start trading them 2147 01:38:40,160 --> 01:38:43,120 Speaker 1: and we use that number of thirty thousand ye which 2148 01:38:43,200 --> 01:38:46,240 Speaker 1: is expensive, yes, not if you bought it at thirteen 2149 01:38:46,320 --> 01:38:53,160 Speaker 1: dollars on bitcoin, but generally speaking expensive. So therefore aren't 2150 01:38:53,160 --> 01:38:56,559 Speaker 1: we essentially saying there are only gonna be seven thousand 2151 01:38:56,640 --> 01:39:01,720 Speaker 1: people will all opportunities No, because and and this is so, 2152 01:39:01,880 --> 01:39:04,680 Speaker 1: this is the idea with the board Apes. What I 2153 01:39:04,760 --> 01:39:06,320 Speaker 1: what I love about the roadmap is it was very 2154 01:39:06,439 --> 01:39:08,760 Speaker 1: deeply thought out. They went to these people and said 2155 01:39:09,120 --> 01:39:10,960 Speaker 1: you can take some money off, basically saying you could 2156 01:39:10,960 --> 01:39:12,639 Speaker 1: take money off the table. Right now, we're gonna drop 2157 01:39:12,720 --> 01:39:15,920 Speaker 1: you this new thing, and you're gonna have kind of 2158 01:39:15,960 --> 01:39:18,479 Speaker 1: second class citizens, but they're going to be involved, right, 2159 01:39:18,680 --> 01:39:21,360 Speaker 1: But you're right for the whole all the perks. You 2160 01:39:21,479 --> 01:39:24,360 Speaker 1: have to have an ape. If you want everything, you 2161 01:39:24,439 --> 01:39:26,439 Speaker 1: have to have an ape. If you have a mutin ape, 2162 01:39:26,720 --> 01:39:28,519 Speaker 1: you get most of the stuff. And people are very 2163 01:39:28,560 --> 01:39:30,599 Speaker 1: happy at that. But they were late to the party. 2164 01:39:31,040 --> 01:39:33,360 Speaker 1: They didn't believe in it. They scoffed at it. They 2165 01:39:33,439 --> 01:39:34,920 Speaker 1: got in, or they didn't have the money or whatever, 2166 01:39:35,240 --> 01:39:37,080 Speaker 1: they didn't know about it. But now they feel like 2167 01:39:37,080 --> 01:39:38,800 Speaker 1: they're in the board Ap club. You can still buy 2168 01:39:39,640 --> 01:39:41,240 Speaker 1: the Death Bats, merge will still be able to go 2169 01:39:41,280 --> 01:39:43,360 Speaker 1: to the shows and do possibly when meet in Greece, 2170 01:39:43,400 --> 01:39:47,000 Speaker 1: to be in the giveaways. But when things happen financially, 2171 01:39:47,120 --> 01:39:49,840 Speaker 1: like a drop of a token, which we do want 2172 01:39:49,840 --> 01:39:52,360 Speaker 1: to do a token eventually which brings all these worlds together, 2173 01:39:53,160 --> 01:39:57,120 Speaker 1: or if it happens to be fractionalizing the podcast, like, 2174 01:39:57,240 --> 01:40:00,400 Speaker 1: we don't think that the second class editions should make 2175 01:40:00,520 --> 01:40:04,400 Speaker 1: the same as the the evangelizer deatbat holder that got 2176 01:40:04,479 --> 01:40:06,680 Speaker 1: in day one and has been holding this thing and 2177 01:40:06,720 --> 01:40:08,920 Speaker 1: building the community. So we would tear it out and 2178 01:40:09,000 --> 01:40:11,880 Speaker 1: we would get with our accountants and look at it. Okay, 2179 01:40:11,960 --> 01:40:15,360 Speaker 1: So if you have the Board Apes club, that's all 2180 01:40:15,439 --> 01:40:19,679 Speaker 1: there is. Whether we consider a fat or bedrock whatever, 2181 01:40:20,080 --> 01:40:24,360 Speaker 1: you are joining this club at some price, but you 2182 01:40:24,560 --> 01:40:28,360 Speaker 1: have a club. But the essence is the music, the band, 2183 01:40:28,560 --> 01:40:31,600 Speaker 1: which is one step away. Yes, you know, it's one thing. 2184 01:40:31,680 --> 01:40:33,360 Speaker 1: If you say, hey, it's a club and it's just 2185 01:40:33,479 --> 01:40:36,320 Speaker 1: a club and we have seven thousand people whatever, blah 2186 01:40:36,400 --> 01:40:39,680 Speaker 1: blah blah. But historically in the music business say we 2187 01:40:39,800 --> 01:40:42,479 Speaker 1: want to let as many people into the club as 2188 01:40:42,600 --> 01:40:45,759 Speaker 1: possible to grow our fan base, which is a different 2189 01:40:45,960 --> 01:40:48,800 Speaker 1: model from the Board Apes. It is a different model. 2190 01:40:49,080 --> 01:40:50,720 Speaker 1: And so what I would look at it as, I 2191 01:40:50,760 --> 01:40:54,759 Speaker 1: would look at at as utility that we never provided 2192 01:40:54,800 --> 01:40:57,600 Speaker 1: before and in a way that we can control and 2193 01:40:57,760 --> 01:41:02,040 Speaker 1: truly give some sort of perks too. Before we have 2194 01:41:02,080 --> 01:41:05,240 Speaker 1: a seven thousand people on our mailing list, like those emails, 2195 01:41:05,280 --> 01:41:06,640 Speaker 1: we don't know how many of those are real. We 2196 01:41:06,680 --> 01:41:08,640 Speaker 1: don't know how many of those are multiple accounts. We 2197 01:41:08,720 --> 01:41:11,760 Speaker 1: don't know how much they care about EVENTE sevenfold or 2198 01:41:11,800 --> 01:41:14,360 Speaker 1: if they evangelize the band, if they live, breathe, sleep, 2199 01:41:14,760 --> 01:41:17,360 Speaker 1: and die for the band. But we have a pretty 2200 01:41:17,360 --> 01:41:19,640 Speaker 1: good idea about the Death Bats Club, and to me, 2201 01:41:19,800 --> 01:41:23,160 Speaker 1: it's a it's a fan club on steroids in a 2202 01:41:23,280 --> 01:41:27,160 Speaker 1: way that is creating utility that never existed before. So 2203 01:41:27,240 --> 01:41:29,880 Speaker 1: I don't think people can be bummed on that. I 2204 01:41:29,920 --> 01:41:32,120 Speaker 1: think they can look at it is going. That's how 2205 01:41:32,160 --> 01:41:34,080 Speaker 1: they choose to build this thing. Now we know we 2206 01:41:34,200 --> 01:41:37,519 Speaker 1: have two railroads here, two lines, and we have to 2207 01:41:37,600 --> 01:41:40,400 Speaker 1: have one ft in. Don't give these people too much 2208 01:41:40,439 --> 01:41:43,280 Speaker 1: control because then they're gonna be making decisions that the 2209 01:41:43,439 --> 01:41:46,280 Speaker 1: vast majority of Events seven Fold fans are gonna have 2210 01:41:46,320 --> 01:41:49,280 Speaker 1: to deal with, right set list like certain like Event 2211 01:41:49,400 --> 01:41:52,000 Speaker 1: seven Fold merch. That's why we have clearly separated this 2212 01:41:52,120 --> 01:41:54,800 Speaker 1: into the Death Bats Club. They have their own merch, 2213 01:41:55,000 --> 01:41:57,240 Speaker 1: they have their own website, they have their own sneak 2214 01:41:57,280 --> 01:42:00,559 Speaker 1: peaks at things now people could say, like, there's there's 2215 01:42:00,560 --> 01:42:06,320 Speaker 1: always gonna be the ability to reward the hardest working fans, 2216 01:42:06,400 --> 01:42:09,200 Speaker 1: and this is our way of figuring out who they are, 2217 01:42:09,439 --> 01:42:11,840 Speaker 1: the people who came along with us, So to us, 2218 01:42:11,920 --> 01:42:13,800 Speaker 1: we want to reward those people. And it goes all 2219 01:42:13,840 --> 01:42:16,160 Speaker 1: the way back to the beginning of this conversation. It's 2220 01:42:16,200 --> 01:42:20,400 Speaker 1: one thousand fans, it's four thousand fans, it's five thousand fans, 2221 01:42:20,479 --> 01:42:24,760 Speaker 1: and it's super. It's super. Um what would it be 2222 01:42:25,960 --> 01:42:29,360 Speaker 1: You're you're super serving them in a way that makes 2223 01:42:29,400 --> 01:42:31,519 Speaker 1: them want to stand on a rooftop and just yell 2224 01:42:31,560 --> 01:42:33,240 Speaker 1: at the world how cool this thing is that they're 2225 01:42:33,280 --> 01:42:35,559 Speaker 1: involved in, and to me, that makes the band bigger. 2226 01:42:35,760 --> 01:42:38,840 Speaker 1: This is an experiment for sure. Um bands could do 2227 01:42:38,920 --> 01:42:40,519 Speaker 1: this with their whole audience. I just don't know where 2228 01:42:40,560 --> 01:42:42,759 Speaker 1: that goes. It's very it's a lot to keep in. Okay, 2229 01:42:42,840 --> 01:42:47,000 Speaker 1: let's just use the seven thousand and use social media paradigm. 2230 01:42:47,920 --> 01:42:50,639 Speaker 1: For all we know, six thousand could be lurkers, six 2231 01:42:50,720 --> 01:42:53,519 Speaker 1: thousand lurkers that paid money to get in and are 2232 01:42:53,640 --> 01:42:57,120 Speaker 1: in the discord participating all day. Well, let's start there. 2233 01:42:57,200 --> 01:42:59,799 Speaker 1: How many of the seven thousand are participating in the discord. 2234 01:43:00,080 --> 01:43:01,960 Speaker 1: So we have thirty five thousand people in the discord, 2235 01:43:02,000 --> 01:43:04,439 Speaker 1: and the discord is is NonStop. And when we have 2236 01:43:04,560 --> 01:43:07,439 Speaker 1: those giveaways, that's NonStop. When we when we put something 2237 01:43:07,520 --> 01:43:10,920 Speaker 1: out about this club, it's just NonStop. Like people are excited. 2238 01:43:10,960 --> 01:43:13,320 Speaker 1: Now you could say, well, Matt, it's new. Of course 2239 01:43:13,320 --> 01:43:16,559 Speaker 1: they're excited, right, But these are events seven full fans. 2240 01:43:16,640 --> 01:43:19,000 Speaker 1: These are This goes back to us checking their wallet 2241 01:43:19,479 --> 01:43:22,200 Speaker 1: and seeing that, you know, going from three people to 2242 01:43:22,280 --> 01:43:24,920 Speaker 1: this nine thousand to the people that actually and actually 2243 01:43:25,000 --> 01:43:28,160 Speaker 1: ended up buying. This goes into looking on Twitter and 2244 01:43:28,280 --> 01:43:34,120 Speaker 1: seeing thousands of bats in their Twitter profiles. To me, 2245 01:43:34,280 --> 01:43:36,920 Speaker 1: lurkers don't do that. These are people waving their flag. 2246 01:43:36,960 --> 01:43:39,120 Speaker 1: These are people wearing their Iron Maiden shirt, and they're 2247 01:43:39,120 --> 01:43:40,720 Speaker 1: showing the world that they're a part of this thing 2248 01:43:41,000 --> 01:43:44,080 Speaker 1: and that they are evangelizing it. There's no way there's 2249 01:43:44,080 --> 01:43:46,639 Speaker 1: six thousand lurkers. Just to go back to the beginning, 2250 01:43:47,120 --> 01:43:50,839 Speaker 1: forget the three hundred tests to get the ten thousand, 2251 01:43:51,479 --> 01:43:55,560 Speaker 1: didn't you send like a hundred thousand emails? No, we 2252 01:43:55,840 --> 01:43:58,320 Speaker 1: opened up a discord and we only communicated with them 2253 01:43:58,400 --> 01:44:00,920 Speaker 1: in there. And the reason we did uh is because 2254 01:44:01,000 --> 01:44:04,240 Speaker 1: we didn't want the look you lose or the flippers 2255 01:44:04,360 --> 01:44:06,040 Speaker 1: or this or that. And we also made it very clear. 2256 01:44:06,120 --> 01:44:08,080 Speaker 1: We said, if you were, if you were an n 2257 01:44:08,160 --> 01:44:11,160 Speaker 1: f T trader and you are buying into this project 2258 01:44:11,439 --> 01:44:14,560 Speaker 1: to flip it like to to try to make some 2259 01:44:14,640 --> 01:44:17,120 Speaker 1: sort of speculative play on it, we said, this is 2260 01:44:17,200 --> 01:44:20,560 Speaker 1: not the play for you, because we are doing this 2261 01:44:20,720 --> 01:44:24,280 Speaker 1: the long way, and if you're not a fan, you're 2262 01:44:24,280 --> 01:44:25,800 Speaker 1: not gonna want to end some froll merch. You're not 2263 01:44:25,800 --> 01:44:27,519 Speaker 1: gonna want to meet us, you're not gonna want to 2264 01:44:28,240 --> 01:44:30,360 Speaker 1: get music early. You're not gonna want to do all 2265 01:44:30,360 --> 01:44:33,200 Speaker 1: the things that we're going to provide. And so our wording, 2266 01:44:33,280 --> 01:44:35,280 Speaker 1: in our in our in the way we frame this 2267 01:44:35,360 --> 01:44:39,120 Speaker 1: to everybody was so don't buy this thing. Don't buy 2268 01:44:39,160 --> 01:44:40,799 Speaker 1: it unless you want to come with us on this journey. 2269 01:44:41,200 --> 01:44:43,120 Speaker 1: That we really didn't get any of that n f 2270 01:44:43,200 --> 01:44:46,479 Speaker 1: T flip scandalous sort of action. It was a bunch 2271 01:44:46,479 --> 01:44:48,639 Speaker 1: of events, seven full fans. Okay, just to go back 2272 01:44:48,680 --> 01:44:52,719 Speaker 1: a little deeper, So everybody who said that they wanted 2273 01:44:52,840 --> 01:44:56,559 Speaker 1: in you went into their wallet and checked every each 2274 01:44:56,600 --> 01:44:58,439 Speaker 1: one of them out. On the very first n f T, 2275 01:44:58,520 --> 01:45:00,320 Speaker 1: which is not the death Beats Club. We did just 2276 01:45:00,439 --> 01:45:02,200 Speaker 1: to see if they had any n f T experience, 2277 01:45:02,240 --> 01:45:04,240 Speaker 1: because we didn't want to give them to people that 2278 01:45:04,320 --> 01:45:07,160 Speaker 1: we're gonna lose them or didn't care. On the next one, 2279 01:45:07,720 --> 01:45:10,960 Speaker 1: when it didn't sell out like in five seconds, we 2280 01:45:11,160 --> 01:45:13,840 Speaker 1: were suspicious because we had over nine thousand people on 2281 01:45:13,880 --> 01:45:15,559 Speaker 1: the white list, right, you'd think that they would all 2282 01:45:15,600 --> 01:45:18,479 Speaker 1: be buying instantly, and I think we sold something like 2283 01:45:18,560 --> 01:45:22,320 Speaker 1: four thousand with the white list. And so we wrote 2284 01:45:22,360 --> 01:45:24,240 Speaker 1: a piece of code and looked in their wallets and 2285 01:45:24,360 --> 01:45:27,840 Speaker 1: we noticed that didn't have any ether, which in which 2286 01:45:27,920 --> 01:45:30,600 Speaker 1: in our minds was it's a bunch of fans that 2287 01:45:30,720 --> 01:45:33,320 Speaker 1: simply don't know their way around cryptocurrency. Okay, but you're 2288 01:45:33,320 --> 01:45:36,000 Speaker 1: talking about somebody in their Twitter feed has a thousand bats. 2289 01:45:36,479 --> 01:45:39,479 Speaker 1: You might know that now, But before you left these 2290 01:45:39,560 --> 01:45:43,720 Speaker 1: people in, did you look and verify each one? Was hard? No, 2291 01:45:43,920 --> 01:45:45,720 Speaker 1: there's no way to do that. That's just you just 2292 01:45:45,760 --> 01:45:48,280 Speaker 1: see an address. We can only tell by their actions. 2293 01:45:49,000 --> 01:45:50,880 Speaker 1: We could. We we know that if somebody's got a 2294 01:45:50,960 --> 01:45:52,559 Speaker 1: wallet with no n f T s in it, it's 2295 01:45:52,600 --> 01:45:56,000 Speaker 1: probably not a speculator n f T guy, right, It's 2296 01:45:56,040 --> 01:45:58,680 Speaker 1: just it's it's obviously a new fan that's signing up 2297 01:45:58,720 --> 01:46:00,360 Speaker 1: and they're trying to follow along, and they and they, 2298 01:46:00,880 --> 01:46:03,439 Speaker 1: they're trying to get in. We have I would think 2299 01:46:03,520 --> 01:46:07,519 Speaker 1: that we have probably more wallets with one n f 2300 01:46:07,600 --> 01:46:11,040 Speaker 1: T in them than any other project that's ever been done, right, 2301 01:46:11,120 --> 01:46:12,920 Speaker 1: even because when they sell I I look at him 2302 01:46:12,920 --> 01:46:15,400 Speaker 1: a lot of times and I look and it's guy 2303 01:46:15,680 --> 01:46:18,000 Speaker 1: opened his account yesterday and he's got one n f T. 2304 01:46:18,600 --> 01:46:20,439 Speaker 1: He's in here for the Death Bats Club. They're not 2305 01:46:20,600 --> 01:46:24,200 Speaker 1: here to be speculators now, to your point, a lot 2306 01:46:24,240 --> 01:46:26,479 Speaker 1: of times in the discord that stuff steeps in, and 2307 01:46:26,520 --> 01:46:28,920 Speaker 1: a lot of our fans have now become very much 2308 01:46:28,960 --> 01:46:32,960 Speaker 1: involved in other projects. Like they're buying Alien Friends and 2309 01:46:33,000 --> 01:46:35,120 Speaker 1: they're buying cool cats, and they're buying these other things, 2310 01:46:35,160 --> 01:46:37,040 Speaker 1: and they're into the world and they're and they're helping 2311 01:46:37,160 --> 01:46:39,479 Speaker 1: educate other people about these projects and they're enjoying it. 2312 01:46:39,960 --> 01:46:41,679 Speaker 1: Now how that turns out is yet to be seen, 2313 01:46:41,720 --> 01:46:43,920 Speaker 1: but that's the world we're living. It. It's a highly 2314 01:46:44,360 --> 01:46:46,960 Speaker 1: you know, speculative financial play on some of them, but 2315 01:46:47,080 --> 01:46:49,439 Speaker 1: that's they're adults, right, And we we warn people all 2316 01:46:49,479 --> 01:46:51,840 Speaker 1: the time and they're you know, if you're gonna stick 2317 01:46:51,840 --> 01:46:53,280 Speaker 1: with Death Bats, we will not do you wrong. As 2318 01:46:53,280 --> 01:46:56,320 Speaker 1: soon as you go outside of this ecosystem, it's on you, right, 2319 01:46:56,479 --> 01:46:59,280 Speaker 1: And so people are adults. So but and I believe 2320 01:46:59,360 --> 01:47:02,280 Speaker 1: that you know the next band that comes in, whether 2321 01:47:02,360 --> 01:47:06,599 Speaker 1: it's Slip Not, from Metallica, from Mega Death. We've taken 2322 01:47:06,600 --> 01:47:08,479 Speaker 1: a lot of arrows in the back. All of our 2323 01:47:08,520 --> 01:47:10,960 Speaker 1: owners are so happy with what we've done that I 2324 01:47:11,080 --> 01:47:12,880 Speaker 1: think these bands are gonna be just teed up. And 2325 01:47:13,000 --> 01:47:15,400 Speaker 1: I think once those bands come in, we're gonna be 2326 01:47:15,439 --> 01:47:17,200 Speaker 1: able to collaborate with them in ways that we never 2327 01:47:17,280 --> 01:47:20,000 Speaker 1: could before. And I think that's gonna get really interesting too. 2328 01:47:20,400 --> 01:47:24,920 Speaker 1: So how many people have sold their membership and what's 2329 01:47:24,960 --> 01:47:27,360 Speaker 1: the current value? So the current value right now because 2330 01:47:27,400 --> 01:47:29,040 Speaker 1: ether is down, I think you can still get in 2331 01:47:29,160 --> 01:47:33,680 Speaker 1: for two bucks. Not many have sold if you look 2332 01:47:33,720 --> 01:47:36,759 Speaker 1: at the I mean a lot of sold to new people. 2333 01:47:36,800 --> 01:47:38,720 Speaker 1: But a lot of those are people that bought multiples, right, 2334 01:47:38,760 --> 01:47:40,400 Speaker 1: some people about two or three and they wanted to 2335 01:47:40,439 --> 01:47:43,120 Speaker 1: sell them. Um, a lot of our community and gifting 2336 01:47:43,160 --> 01:47:44,680 Speaker 1: them to people that can't afford them. Seen a lot 2337 01:47:44,720 --> 01:47:46,160 Speaker 1: of people come in, they can't afford them and they're 2338 01:47:46,280 --> 01:47:49,960 Speaker 1: gifted UM. But what I will say is. I think 2339 01:47:50,000 --> 01:47:53,080 Speaker 1: it's something like of a healthy n f T collection 2340 01:47:53,240 --> 01:47:56,439 Speaker 1: is on sell at anytime, right. I think our collection 2341 01:47:56,520 --> 01:47:59,640 Speaker 1: is at six on sell, five to six percent, So 2342 01:47:59,680 --> 01:48:02,120 Speaker 1: you've got five to six percent of the supply that 2343 01:48:02,240 --> 01:48:05,439 Speaker 1: is willing to be sold. Everybody else they're holding. And 2344 01:48:05,600 --> 01:48:07,599 Speaker 1: so you know, that's not to say that someone couldn't 2345 01:48:07,640 --> 01:48:10,160 Speaker 1: throw somebody a big offer or this or That's all 2346 01:48:10,320 --> 01:48:14,120 Speaker 1: obviously doable in this space. Um, and I'm sure everyone 2347 01:48:14,160 --> 01:48:15,840 Speaker 1: has a price. But right now, fans are waiting to 2348 01:48:15,880 --> 01:48:18,160 Speaker 1: see what we do. They're exciting for for the tour, 2349 01:48:18,240 --> 01:48:20,719 Speaker 1: they're excited for sneak peaks on the record, they're excited 2350 01:48:20,720 --> 01:48:23,439 Speaker 1: about the metaverse opening up, which we've been teasing and building, 2351 01:48:24,160 --> 01:48:26,240 Speaker 1: and they're just excited about the whole space right there 2352 01:48:26,280 --> 01:48:28,240 Speaker 1: following what we're doing. And they're just they feel like 2353 01:48:28,280 --> 01:48:30,120 Speaker 1: they're on the cutting edge of you know, they're on 2354 01:48:30,200 --> 01:48:31,880 Speaker 1: the surfboard, right in the wave and they and they 2355 01:48:31,960 --> 01:48:34,480 Speaker 1: just love it, and it's been really kind of exhilarating 2356 01:48:34,479 --> 01:48:37,000 Speaker 1: for us to have that relationship with them. Okay, if 2357 01:48:37,040 --> 01:48:40,040 Speaker 1: you pull the lens all the way back, I've been 2358 01:48:40,120 --> 01:48:43,320 Speaker 1: listening to you talk about this at length. Someone who 2359 01:48:43,520 --> 01:48:47,320 Speaker 1: is not involved with Avenge Sevenfold and just looks at 2360 01:48:47,360 --> 01:48:51,080 Speaker 1: the discussion would say, well, there's a lot more excitement 2361 01:48:51,200 --> 01:48:54,560 Speaker 1: in the blockchain n f T Club than there is 2362 01:48:54,600 --> 01:48:57,280 Speaker 1: in the actual music. But I don't want to make 2363 01:48:57,320 --> 01:49:02,120 Speaker 1: it specifically about Avenge Sevenfold, Okay, but what might say 2364 01:49:02,240 --> 01:49:05,240 Speaker 1: that the excitement is more in the you know, meta 2365 01:49:05,400 --> 01:49:08,680 Speaker 1: space as opposed to the music itself. Yeah, I would say, um, 2366 01:49:08,800 --> 01:49:10,639 Speaker 1: the same way that records have taken a back seat 2367 01:49:10,760 --> 01:49:13,200 Speaker 1: to touring. You know, we used to go on tour 2368 01:49:13,280 --> 01:49:17,040 Speaker 1: to sell our records, and now people make records to 2369 01:49:17,160 --> 01:49:19,000 Speaker 1: go on tour, and in a different way, right they 2370 01:49:19,200 --> 01:49:22,519 Speaker 1: the record is like another um tentacle, but it's not 2371 01:49:22,600 --> 01:49:24,040 Speaker 1: as important as it used to be. You put out 2372 01:49:24,080 --> 01:49:25,600 Speaker 1: MEW music because it gives you a reason to go 2373 01:49:25,680 --> 01:49:28,080 Speaker 1: on tour tours where you make the money. We all 2374 01:49:28,120 --> 01:49:30,679 Speaker 1: know that. I think with this paradigm shift, you're looking 2375 01:49:30,760 --> 01:49:34,600 Speaker 1: at artists becoming like it's some umbrella and everything that 2376 01:49:34,680 --> 01:49:38,800 Speaker 1: falls underneath a certain artists umbrella is exciting, whether it's 2377 01:49:38,800 --> 01:49:41,800 Speaker 1: the metaverse, or it's in real life concerts or music 2378 01:49:42,439 --> 01:49:45,719 Speaker 1: or community community building. Right that those are my people 2379 01:49:46,160 --> 01:49:48,479 Speaker 1: imagine being connected to people that are like minded with 2380 01:49:48,560 --> 01:49:51,680 Speaker 1: the same type of music, but the conversations and the 2381 01:49:51,840 --> 01:49:55,080 Speaker 1: ideation just go off the charts and other things. They 2382 01:49:55,120 --> 01:49:57,439 Speaker 1: start their own bands. It's like these little pools of 2383 01:49:57,520 --> 01:50:00,680 Speaker 1: people that already have something in common and now it's 2384 01:50:00,680 --> 01:50:02,960 Speaker 1: been solidified by me seeing your Twitter profile and you're 2385 01:50:03,000 --> 01:50:04,960 Speaker 1: in the Death Beats Club too. These are the kind 2386 01:50:04,960 --> 01:50:06,920 Speaker 1: of things we're trying to to build for these fans. 2387 01:50:06,960 --> 01:50:09,840 Speaker 1: I think I think you're completely right. I think the 2388 01:50:10,000 --> 01:50:13,439 Speaker 1: music as an artist is something that that's very personal 2389 01:50:13,520 --> 01:50:16,800 Speaker 1: to us. It's very much closed off. We're willing to 2390 01:50:16,840 --> 01:50:19,559 Speaker 1: share it when it's ready. We go on tour because 2391 01:50:19,640 --> 01:50:21,800 Speaker 1: we love seeing certain cities and going on tour and 2392 01:50:21,960 --> 01:50:24,720 Speaker 1: and playing the records. But this excites us just as 2393 01:50:24,800 --> 01:50:26,880 Speaker 1: much because I feel there's so much creativity to be had. 2394 01:50:26,920 --> 01:50:30,000 Speaker 1: And I I think you're right. The idea of Metallica 2395 01:50:30,040 --> 01:50:33,479 Speaker 1: and Avenged and you know, Dead Mouse and Steve Ioki 2396 01:50:33,520 --> 01:50:37,000 Speaker 1: and everyone coming in and these worlds that are all interconnected, 2397 01:50:37,040 --> 01:50:39,080 Speaker 1: that we can all jump from world to world like 2398 01:50:39,160 --> 01:50:42,120 Speaker 1: a lego block and interact with each other and interact 2399 01:50:42,160 --> 01:50:45,680 Speaker 1: with each other's fans, and these groups of people that uh, 2400 01:50:45,800 --> 01:50:49,160 Speaker 1: you know, maybe idolized, but also identify with certain types 2401 01:50:49,200 --> 01:50:52,200 Speaker 1: of music. These are these are all new rabbit holes 2402 01:50:52,240 --> 01:50:54,960 Speaker 1: that are very exciting to go down, and you don't 2403 01:50:55,000 --> 01:50:56,960 Speaker 1: ever want to be like, oh, the music secondary, it's not, 2404 01:50:57,560 --> 01:51:00,160 Speaker 1: but the music drives all this. We come to other 2405 01:51:00,160 --> 01:51:02,080 Speaker 1: for the love of music. But it could be the 2406 01:51:02,120 --> 01:51:05,280 Speaker 1: Board Ape Club who doesn't have music, or Metallica or 2407 01:51:05,360 --> 01:51:09,240 Speaker 1: Kylie Minogue or you know, any sort of company. It 2408 01:51:09,240 --> 01:51:11,960 Speaker 1: could be Tillies, it could be Ben Hundreds who's trying 2409 01:51:12,000 --> 01:51:15,000 Speaker 1: to dress the metavers. It could be Gucci who's selling sunglasses. 2410 01:51:15,200 --> 01:51:18,840 Speaker 1: It's bringing communities together. And one thing that I always 2411 01:51:18,880 --> 01:51:21,439 Speaker 1: tell everybody is that we want to be We want 2412 01:51:21,920 --> 01:51:23,760 Speaker 1: to throw our hat in the ring as a metal 2413 01:51:23,840 --> 01:51:25,920 Speaker 1: band and not being behind this ape ball. We want 2414 01:51:25,960 --> 01:51:28,280 Speaker 1: to be someone that carves and shapes out the future 2415 01:51:28,360 --> 01:51:31,320 Speaker 1: the way that artists want to see it shaped. And 2416 01:51:31,400 --> 01:51:33,479 Speaker 1: so that's kind of our play. And then you're right. 2417 01:51:33,720 --> 01:51:36,519 Speaker 1: The overall pictures way more exciting than an event seven 2418 01:51:36,520 --> 01:51:38,439 Speaker 1: fill token. In fact, we told people, if you're not 2419 01:51:38,479 --> 01:51:40,639 Speaker 1: a fan, don't buy our token. You will not get 2420 01:51:40,680 --> 01:51:43,360 Speaker 1: anything out of it, right, Like, we are only gonna 2421 01:51:43,400 --> 01:51:45,559 Speaker 1: give We're gonna super serve our fans. And if you're 2422 01:51:45,560 --> 01:51:47,920 Speaker 1: not a fan. You're gonna be bummed that you spent 2423 01:51:48,000 --> 01:51:50,719 Speaker 1: your three or thirty dollars. Um, go buy the Metallica 2424 01:51:50,760 --> 01:51:53,240 Speaker 1: token or go by you know, the the used token 2425 01:51:53,360 --> 01:51:56,360 Speaker 1: or whatever band is gonna come next. And uh And 2426 01:51:56,520 --> 01:51:58,120 Speaker 1: to me, that's what I've been telling everybody. I think 2427 01:51:58,160 --> 01:52:01,400 Speaker 1: that's all about framing, right. We don't want to overpromised things. 2428 01:52:01,800 --> 01:52:05,000 Speaker 1: I'm gonna go hundred and eighty degrees away from this. 2429 01:52:05,880 --> 01:52:09,040 Speaker 1: You are married to a woman who has an identical twin. 2430 01:52:09,200 --> 01:52:12,559 Speaker 1: Sister is married to another band member. My long term 2431 01:52:12,680 --> 01:52:16,679 Speaker 1: girlfriend is an identical twin. So what's it like being 2432 01:52:16,800 --> 01:52:22,000 Speaker 1: married to an identical twin? It is incredible because you 2433 01:52:22,120 --> 01:52:24,559 Speaker 1: see that bond is just deeper than anything I could 2434 01:52:24,600 --> 01:52:27,320 Speaker 1: ever have with another human. And I love it when 2435 01:52:27,360 --> 01:52:29,759 Speaker 1: they fight. I love it when they defend their husbands 2436 01:52:29,800 --> 01:52:31,880 Speaker 1: and they fight for us. And but at the end 2437 01:52:31,920 --> 01:52:35,120 Speaker 1: of the day, they are They can't live away from 2438 01:52:35,160 --> 01:52:37,760 Speaker 1: each other, Like so me and Brian, our guitar player, 2439 01:52:37,800 --> 01:52:39,719 Speaker 1: lived down the street from each other because the twins 2440 01:52:39,800 --> 01:52:42,439 Speaker 1: have to be near each other. They they have a 2441 01:52:42,520 --> 01:52:46,559 Speaker 1: company together, they sell they they're high in sunglass company. Um, 2442 01:52:47,400 --> 01:52:49,880 Speaker 1: she's my best you know, I met these girls in 2443 01:52:49,960 --> 01:52:52,720 Speaker 1: sixth grade and so I grew up with both of 2444 01:52:52,800 --> 01:52:54,840 Speaker 1: them and they're my best friends the same way Brian's 2445 01:52:54,880 --> 01:52:57,599 Speaker 1: my best friend because I met him in that age. Two. Um, 2446 01:52:57,840 --> 01:53:01,320 Speaker 1: it's incredible, and we have lifelong babysitters, and we have 2447 01:53:01,479 --> 01:53:03,840 Speaker 1: lifelong you know, like whatever they need, we got their back, 2448 01:53:03,920 --> 01:53:05,960 Speaker 1: and we go on vacations with them, we get the kids, 2449 01:53:06,000 --> 01:53:09,960 Speaker 1: and we're uncles and aunts and it's incredible. It's really special. Okay, Matt, 2450 01:53:10,000 --> 01:53:11,720 Speaker 1: we'll leave it at that. I want to thank you 2451 01:53:11,840 --> 01:53:14,320 Speaker 1: for taking this time, and I think you've done an 2452 01:53:14,320 --> 01:53:17,040 Speaker 1: incredible job of explaining it, and also what you're doing 2453 01:53:17,160 --> 01:53:20,720 Speaker 1: is certainly different from everybody else and cutting it. So 2454 01:53:21,200 --> 01:53:23,360 Speaker 1: thanks so much for doing this. Thanks for having me man. 2455 01:53:23,400 --> 01:53:25,840 Speaker 1: I'm a big fan, so I look forward to uh 2456 01:53:26,520 --> 01:53:28,840 Speaker 1: all the letters and all of the newsletters that you 2457 01:53:28,920 --> 01:53:31,960 Speaker 1: send out. Okay, until next time. This is Bob left 2458 01:53:32,000 --> 01:53:32,280 Speaker 1: six