WEBVTT - Cliff Notes: Understanding Your Customer's Personality

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

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<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fined nearly

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<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

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<v Speaker 1>border and families will.

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<v Speaker 2>Be protected sponsored by the United States Department of Homeland Security.

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<v Speaker 3>For those of you guys who are not familiar with me,

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<v Speaker 3>my name is Acnundrum. I am a few things, but

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<v Speaker 3>one at heart is a serial entrepreneur and a solutionist.

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<v Speaker 3>And so what I'm here to do today is not

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<v Speaker 3>talk about me, and what I do is really to

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<v Speaker 3>bring you value from tools and strategy and things that

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<v Speaker 3>I've learned and that I implement to help you.

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<v Speaker 4>So we're going to get straight into it.

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<v Speaker 3>And this is acnundrums Hakathon Hope, y'all like to little

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<v Speaker 3>player on the word you know what I'm saying, little

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<v Speaker 3>thank you know, So let's go.

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<v Speaker 4>I'm going to get into ten.

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<v Speaker 3>Useful hacks for you guys, okay, and they're segmented into

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<v Speaker 3>different categories.

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<v Speaker 4>So we're going to get into content creation. First.

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<v Speaker 3>We're going to start with target marketing, and then we're

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<v Speaker 3>going to get into content creation, and then we're going

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<v Speaker 3>to get into passive income. We're going to get into

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<v Speaker 3>generating your first sales if you haven't made any sales,

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<v Speaker 3>or a way to make a sale if you pivoted

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<v Speaker 3>to a new industry. We're going to get into time saver.

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<v Speaker 3>The one thing that used to really get me was

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<v Speaker 3>how do I get help? So we're going to get

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<v Speaker 3>into you know, getting you some help and then also

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<v Speaker 3>helping your help to help you. Then we're going to

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<v Speaker 3>get into the digital products and of course adding and

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<v Speaker 3>enhanced and sort of a luxury feel and how to

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<v Speaker 3>do that item to your customer's experience. Okay, So with

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<v Speaker 3>no further ado, please if you don't have your pen

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<v Speaker 3>and paper handy, grab that now.

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<v Speaker 4>Because we're going to start. Okay.

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<v Speaker 3>So the first tip, the first concept is targeted marketing, right,

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<v Speaker 3>So target marketing, and that is understanding your customer's personality.

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<v Speaker 3>So the one system that I have found that does

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<v Speaker 3>this better than anything undeniably is a system called the

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<v Speaker 3>bank system that was created by a lady named Sherry Tree.

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<v Speaker 3>And what she gets into is personality science. So there

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<v Speaker 3>are four different main personality components or attributes that really

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<v Speaker 3>are present in people. Now, we all have a combination

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<v Speaker 3>of these, but these are the ones that really come forward. Now.

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<v Speaker 3>A lot of you guys may have heard of the

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<v Speaker 3>Meyers brig personality test, which helps you to understand if you're.

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<v Speaker 4>An NTJ or ie TJ.

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<v Speaker 3>And that's cool, but truthfully, your customer does not care

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<v Speaker 3>about your personality. They don't care about your zodiac sign,

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<v Speaker 3>they don't care about what moon you.

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<v Speaker 4>Were born under.

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<v Speaker 3>You need to know about your customer's personality and your

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<v Speaker 3>customer's temperament. Therefore, you can know how to approach them,

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<v Speaker 3>pitch to them, sell to them. So the first personality

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<v Speaker 3>type is called a blueprint. Now the way to really

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<v Speaker 3>kind of discover right away if you're a blueprint, if

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<v Speaker 3>I were to ask you the question rules are meant

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<v Speaker 3>to be, what would you, guys say, go ahead and

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<v Speaker 3>type it in the tack. The vast majority of people

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<v Speaker 3>will default and knee jerk and say broken.

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<v Speaker 4>If that is your answer, you are not a blueprint.

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<v Speaker 3>Blueprints value things like stability, structure systems, planning processes, predictability, responsibility,

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<v Speaker 3>duty rules, credentials, titles. Tradition, blueprints are typically found in

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<v Speaker 3>areas like judicial systems, police people with uniforms, architects, things

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<v Speaker 3>that have to follow the rules, where typically the rules

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<v Speaker 3>could be like life or death. So blueprints are really

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<v Speaker 3>risk adverse, right. They don't like a lot of risky

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<v Speaker 3>talk and things like that. Blueprints are attracted to referrals,

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<v Speaker 3>they're attracted to rating systems. They're attracted to people who

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<v Speaker 3>have like if you are in the field of medicine,

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<v Speaker 3>if you have PhD behind your name, if you're in business,

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<v Speaker 3>the NBA.

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<v Speaker 4>Behind your name. That's what makes blueprints feel secure.

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<v Speaker 3>If you meet a blueprint, you're definitely going to give

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<v Speaker 3>them a firm handshake. If you are late for a

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<v Speaker 3>meeting with a blueprint, you are not going to get

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<v Speaker 3>whatever that meeting was about. So I'm quite sure a

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<v Speaker 3>lot of you guys can kind of picture a blueprint.

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<v Speaker 3>You may have some in your mind, and you may

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<v Speaker 3>be one dominantly yourself. So if there were a box,

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<v Speaker 3>the blueprint lives within the box. The second personality is

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<v Speaker 3>literally almost the opposite of a blueprint.

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<v Speaker 4>That is action.

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<v Speaker 3>It's like a human red bull right. Actions are people

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<v Speaker 3>who are go, go go. They are about it. They go,

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<v Speaker 3>they get it, they grab it. They are for adventure.

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<v Speaker 3>They like freedom, flexibility, spontaneity, action, opportunity, excitement, attention, stimulation,

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<v Speaker 3>competition winning, fun image. They are there for the VP treatment.

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<v Speaker 3>You get into an action's mind if you are dropping names.

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<v Speaker 3>So if you are hosting something and you have slebs there,

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<v Speaker 3>if you have the red Croper treatment, that's how you

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<v Speaker 3>get an actions attention. Actions tend to be late, but

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<v Speaker 3>they hate to wait. They love like I said, that

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<v Speaker 3>VIP special attention to detailed treatment. When it comes to actions,

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<v Speaker 3>they're gonna be dressed to the nines, You're probably gonna

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<v Speaker 3>get like a fist bump or you know what I'm saying.

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<v Speaker 2>Some earners, what's up? You ever walk into a small

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<v Speaker 2>business and everything just works like the checkout is fast,

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<v Speaker 2>their seats of digital tipping is a breeze and you're

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<v Speaker 2>out the door before the line even builds. Odds are

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<v Speaker 2>they're using Square. We love supporting businesses that run on

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<v Speaker 4>I like that from action. They're really really laid back.

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<v Speaker 3>They don't like a lot of small talk either. They

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<v Speaker 3>like for you to get right to the point. So

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<v Speaker 3>if there is a box, the action is out of

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<v Speaker 3>the box. There ain't no box. They don't like constraint,

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<v Speaker 3>they don't like rules or any of that kind of stuff.

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<v Speaker 3>When you meet an action, it's important that you cater

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<v Speaker 3>to that ego within them. That's how you get their attention.

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<v Speaker 3>You really want to make sure that they feel like

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<v Speaker 3>whatever you're selling are doing. It's about them and they

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<v Speaker 3>are the center of attention. So the next personality is

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<v Speaker 3>a little bit kind of opposite of action.

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<v Speaker 4>That's your nurturer. Your nurturer is your community person.

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<v Speaker 3>That's your teacher, your social worker, your nonprofit person. This

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<v Speaker 3>is your person who cares. They don't care about what

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<v Speaker 3>you have. They want to know what you care about.

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<v Speaker 3>They value relationships, authenticity, personal growth, significance, teamwork, family, charity, ethics, harmony, morality,

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<v Speaker 3>and contributing. They are not focused on all of your

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<v Speaker 3>social media followers. They don't care about that. They want

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<v Speaker 3>to know what impact you are providing for the community,

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<v Speaker 3>for people, for the earth. If there were a box,

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<v Speaker 3>a nurturer is going to give wrap that box or

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<v Speaker 3>they're going to recycle that box right now. The value

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<v Speaker 3>that nurturers really really bring is nurturers are the most

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<v Speaker 3>trusted out of everyone. If a nurturer is to provide

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<v Speaker 3>a recommendation or say hey, this is a great business,

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<v Speaker 3>or endorse you, people tend to listen to them, and

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<v Speaker 3>they tend to trust them because they know that they

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<v Speaker 3>are not driven by ego or any other alternative motives

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<v Speaker 3>or something like that. Arterier motives, So that is your nurture.

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<v Speaker 3>Now your last personality type is knowledge. If there were

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<v Speaker 3>a box, the knowledge built the box. We all probably

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<v Speaker 3>know a knowledge. The knowledge is your human Google. That

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<v Speaker 3>is your friend that if you were on Jeopardy, that's

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<v Speaker 3>what you're going to call. Are not jeopardy but a

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<v Speaker 3>millionaire and you need to phone a friend.

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<v Speaker 4>That's your friend that you're going.

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<v Speaker 3>To phone right the knowledge They value information, learning, intelligence,

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<v Speaker 3>logic like do not argue with a knowledge unless you

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<v Speaker 3>know what you're talking about. They're about technology, self mastery,

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<v Speaker 3>research and development, science, universal truths, expertise, competence, accuracy, the

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<v Speaker 3>bigger picture. Knowledgers are attracted to things like stats, data research,

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<v Speaker 3>and more than likely they will go and actually research

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<v Speaker 3>your product or service before they even.

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<v Speaker 4>Come to you.

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<v Speaker 3>So you really need to make sure that you know

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<v Speaker 3>what you're talking about or you've done the researcher. You

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<v Speaker 3>can bring other people forward who can lend to that.

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<v Speaker 3>So these are your four core personality types. Now we

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<v Speaker 3>all have a little bit of them in us. Me personally,

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<v Speaker 3>I am knowledge, nurture action blueprint.

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<v Speaker 4>Why one I value knowledge?

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<v Speaker 3>If you follow me, you know that one of the

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<v Speaker 3>things that people always say is like, oh, I canom

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<v Speaker 3>just gonna bring the receipts right, She's well researched. They've

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<v Speaker 3>gone as far as to trust me to say if

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<v Speaker 3>she posted or she's doing it. They feel like they

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<v Speaker 3>really don't even have to go do secondary level research.

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<v Speaker 3>Knowledge is we love to share our knowledge. But I'm

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<v Speaker 3>also nurturing. There's a huge community component to me. If

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<v Speaker 3>you know me, my main concern has been black businesses.

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<v Speaker 3>That's been that way, It's going to change. So there's

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<v Speaker 3>a huge nurturing component to me that I try to

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<v Speaker 3>make sure that I give freely whenever possible. And at

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<v Speaker 3>the same time, you don't see me doing a whole

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<v Speaker 3>lot of flash and stuff like that. The action part

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<v Speaker 3>of me really comes from my creativity and I'm like

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<v Speaker 3>ready to go, right, So that part of me also

0:12:20.200 --> 0:12:22.760
<v Speaker 3>jumps in. When I have an idea, I'm like really

0:12:22.760 --> 0:12:24.560
<v Speaker 3>ready to act on it, and I go I was

0:12:24.600 --> 0:12:26.440
<v Speaker 3>blueprint last I'm not even gonna lie. I was the

0:12:26.440 --> 0:12:29.520
<v Speaker 3>person who was always late. I didn't like structure because

0:12:29.520 --> 0:12:32.360
<v Speaker 3>I'm really creative. But as I've developed in my business,

0:12:32.520 --> 0:12:36.200
<v Speaker 3>I've become more blueprint because I understand the downside of

0:12:36.480 --> 0:12:40.120
<v Speaker 3>not being stable or structured and things like that, and

0:12:40.160 --> 0:12:43.079
<v Speaker 3>making sure that you are aware of people's time. So

0:12:43.640 --> 0:12:46.680
<v Speaker 3>this is how you have to understand your customer. And

0:12:46.720 --> 0:12:50.360
<v Speaker 3>where does this matter when you are pitching to your customer.

0:12:50.720 --> 0:12:53.079
<v Speaker 3>And pitching doesn't just mean you're going in front looking

0:12:53.080 --> 0:12:55.640
<v Speaker 3>for investments when you are advertising to them. When you

0:12:55.720 --> 0:12:58.240
<v Speaker 3>are marketing to them, you have to make sure that

0:12:58.280 --> 0:13:01.839
<v Speaker 3>your language is an alignment with what they value. If

0:13:01.880 --> 0:13:04.880
<v Speaker 3>your language, or your community or your tribe is particularly

0:13:05.320 --> 0:13:08.679
<v Speaker 3>nurturing at core, and you're talking to them in a

0:13:08.840 --> 0:13:13.120
<v Speaker 3>very action language or blueprint language, you're turning them off.

0:13:13.280 --> 0:13:16.160
<v Speaker 3>So you have to really look at your product or

0:13:16.240 --> 0:13:18.960
<v Speaker 3>service and I want you, guys, to create a pitch

0:13:19.200 --> 0:13:22.880
<v Speaker 3>that you would do for each one of these personality types.

0:13:23.520 --> 0:13:27.440
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