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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 1: border and families will.

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Speaker 2: Be protected sponsored by the United States Department of Homeland Security.

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Speaker 3: For those of you guys who are not familiar with me,

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Speaker 3: my name is Acnundrum. I am a few things, but

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Speaker 3: one at heart is a serial entrepreneur and a solutionist.

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Speaker 3: And so what I'm here to do today is not

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Speaker 3: talk about me, and what I do is really to

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Speaker 3: bring you value from tools and strategy and things that

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Speaker 3: I've learned and that I implement to help you.

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Speaker 4: So we're going to get straight into it.

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Speaker 3: And this is acnundrums Hakathon Hope, y'all like to little

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Speaker 3: player on the word you know what I'm saying, little

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Speaker 3: thank you know, So let's go.

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Speaker 4: I'm going to get into ten.

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Speaker 3: Useful hacks for you guys, okay, and they're segmented into

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Speaker 3: different categories.

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Speaker 4: So we're going to get into content creation. First.

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Speaker 3: We're going to start with target marketing, and then we're

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Speaker 3: going to get into content creation, and then we're going

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Speaker 3: to get into passive income. We're going to get into

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Speaker 3: generating your first sales if you haven't made any sales,

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Speaker 3: or a way to make a sale if you pivoted

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Speaker 3: to a new industry. We're going to get into time saver.

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Speaker 3: The one thing that used to really get me was

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Speaker 3: how do I get help? So we're going to get

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Speaker 3: into you know, getting you some help and then also

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Speaker 3: helping your help to help you. Then we're going to

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Speaker 3: get into the digital products and of course adding and

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Speaker 3: enhanced and sort of a luxury feel and how to

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Speaker 3: do that item to your customer's experience. Okay, So with

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Speaker 3: no further ado, please if you don't have your pen

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Speaker 3: and paper handy, grab that now.

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Speaker 4: Because we're going to start. Okay.

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Speaker 3: So the first tip, the first concept is targeted marketing, right,

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Speaker 3: So target marketing, and that is understanding your customer's personality.

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Speaker 3: So the one system that I have found that does

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Speaker 3: this better than anything undeniably is a system called the

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Speaker 3: bank system that was created by a lady named Sherry Tree.

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Speaker 3: And what she gets into is personality science. So there

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Speaker 3: are four different main personality components or attributes that really

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Speaker 3: are present in people. Now, we all have a combination

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Speaker 3: of these, but these are the ones that really come forward. Now.

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Speaker 3: A lot of you guys may have heard of the

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Speaker 3: Meyers brig personality test, which helps you to understand if you're.

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Speaker 4: An NTJ or ie TJ.

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Speaker 3: And that's cool, but truthfully, your customer does not care

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Speaker 3: about your personality. They don't care about your zodiac sign,

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Speaker 3: they don't care about what moon you.

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Speaker 4: Were born under.

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Speaker 3: You need to know about your customer's personality and your

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Speaker 3: customer's temperament. Therefore, you can know how to approach them,

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Speaker 3: pitch to them, sell to them. So the first personality

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Speaker 3: type is called a blueprint. Now the way to really

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Speaker 3: kind of discover right away if you're a blueprint, if

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Speaker 3: I were to ask you the question rules are meant

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Speaker 3: to be, what would you, guys say, go ahead and

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Speaker 3: type it in the tack. The vast majority of people

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Speaker 3: will default and knee jerk and say broken.

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Speaker 4: If that is your answer, you are not a blueprint.

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Speaker 3: Blueprints value things like stability, structure systems, planning processes, predictability, responsibility,

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Speaker 3: duty rules, credentials, titles. Tradition, blueprints are typically found in

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Speaker 3: areas like judicial systems, police people with uniforms, architects, things

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Speaker 3: that have to follow the rules, where typically the rules

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Speaker 3: could be like life or death. So blueprints are really

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Speaker 3: risk adverse, right. They don't like a lot of risky

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Speaker 3: talk and things like that. Blueprints are attracted to referrals,

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Speaker 3: they're attracted to rating systems. They're attracted to people who

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Speaker 3: have like if you are in the field of medicine,

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Speaker 3: if you have PhD behind your name, if you're in business,

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Speaker 3: the NBA.

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Speaker 4: Behind your name. That's what makes blueprints feel secure.

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Speaker 3: If you meet a blueprint, you're definitely going to give

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Speaker 3: them a firm handshake. If you are late for a

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Speaker 3: meeting with a blueprint, you are not going to get

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Speaker 3: whatever that meeting was about. So I'm quite sure a

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Speaker 3: lot of you guys can kind of picture a blueprint.

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Speaker 3: You may have some in your mind, and you may

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Speaker 3: be one dominantly yourself. So if there were a box,

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Speaker 3: the blueprint lives within the box. The second personality is

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Speaker 3: literally almost the opposite of a blueprint.

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Speaker 4: That is action.

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Speaker 3: It's like a human red bull right. Actions are people

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Speaker 3: who are go, go go. They are about it. They go,

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Speaker 3: they get it, they grab it. They are for adventure.

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Speaker 3: They like freedom, flexibility, spontaneity, action, opportunity, excitement, attention, stimulation,

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Speaker 3: competition winning, fun image. They are there for the VP treatment.

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Speaker 3: You get into an action's mind if you are dropping names.

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Speaker 3: So if you are hosting something and you have slebs there,

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Speaker 3: if you have the red Croper treatment, that's how you

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Speaker 3: get an actions attention. Actions tend to be late, but

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Speaker 3: they hate to wait. They love like I said, that

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Speaker 3: VIP special attention to detailed treatment. When it comes to actions,

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Speaker 3: they're gonna be dressed to the nines, You're probably gonna

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Speaker 3: get like a fist bump or you know what I'm saying.

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Speaker 2: Some earners, what's up? You ever walk into a small

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Speaker 2: business and everything just works like the checkout is fast,

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Speaker 2: their seats of digital tipping is a breeze and you're

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Speaker 2: out the door before the line even builds. Odds are

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Speaker 2: they're using Square. We love supporting businesses that run on

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Speaker 2: Square because it just feels seamless. Whether it's a local

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Speaker 2: coffee shop, a vendor at a pop up market, or

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Speaker 2: even one of our merch partners, Square makes it easy

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Speaker 2: for them to take payments, manage inventory, and run their

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Speaker 2: business with confidence, all from one simple system. If you're

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Speaker 2: a business owner or even just thinking about launching something soon,

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Speaker 2: Square is hands down one of the best tools out

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Speaker 2: just about payments, it's about giving you time back so

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Speaker 2: you can focus on what matters most Ready. To see

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Speaker 4: I like that from action. They're really really laid back.

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Speaker 3: They don't like a lot of small talk either. They

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Speaker 3: like for you to get right to the point. So

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Speaker 3: if there is a box, the action is out of

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Speaker 3: the box. There ain't no box. They don't like constraint,

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Speaker 3: they don't like rules or any of that kind of stuff.

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Speaker 3: When you meet an action, it's important that you cater

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Speaker 3: to that ego within them. That's how you get their attention.

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Speaker 3: You really want to make sure that they feel like

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Speaker 3: whatever you're selling are doing. It's about them and they

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Speaker 3: are the center of attention. So the next personality is

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Speaker 3: a little bit kind of opposite of action.

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Speaker 4: That's your nurturer. Your nurturer is your community person.

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Speaker 3: That's your teacher, your social worker, your nonprofit person. This

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Speaker 3: is your person who cares. They don't care about what

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Speaker 3: you have. They want to know what you care about.

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Speaker 3: They value relationships, authenticity, personal growth, significance, teamwork, family, charity, ethics, harmony, morality,

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Speaker 3: and contributing. They are not focused on all of your

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Speaker 3: social media followers. They don't care about that. They want

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Speaker 3: to know what impact you are providing for the community,

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Speaker 3: for people, for the earth. If there were a box,

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Speaker 3: a nurturer is going to give wrap that box or

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Speaker 3: they're going to recycle that box right now. The value

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Speaker 3: that nurturers really really bring is nurturers are the most

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Speaker 3: trusted out of everyone. If a nurturer is to provide

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Speaker 3: a recommendation or say hey, this is a great business,

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Speaker 3: or endorse you, people tend to listen to them, and

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Speaker 3: they tend to trust them because they know that they

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Speaker 3: are not driven by ego or any other alternative motives

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Speaker 3: or something like that. Arterier motives, So that is your nurture.

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Speaker 3: Now your last personality type is knowledge. If there were

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Speaker 3: a box, the knowledge built the box. We all probably

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Speaker 3: know a knowledge. The knowledge is your human Google. That

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Speaker 3: is your friend that if you were on Jeopardy, that's

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Speaker 3: what you're going to call. Are not jeopardy but a

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Speaker 3: millionaire and you need to phone a friend.

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Speaker 4: That's your friend that you're going.

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Speaker 3: To phone right the knowledge They value information, learning, intelligence,

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Speaker 3: logic like do not argue with a knowledge unless you

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Speaker 3: know what you're talking about. They're about technology, self mastery,

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Speaker 3: research and development, science, universal truths, expertise, competence, accuracy, the

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Speaker 3: bigger picture. Knowledgers are attracted to things like stats, data research,

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Speaker 3: and more than likely they will go and actually research

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Speaker 3: your product or service before they even.

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Speaker 4: Come to you.

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Speaker 3: So you really need to make sure that you know

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Speaker 3: what you're talking about or you've done the researcher. You

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Speaker 3: can bring other people forward who can lend to that.

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Speaker 3: So these are your four core personality types. Now we

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Speaker 3: all have a little bit of them in us. Me personally,

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Speaker 3: I am knowledge, nurture action blueprint.

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Speaker 4: Why one I value knowledge?

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Speaker 3: If you follow me, you know that one of the

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Speaker 3: things that people always say is like, oh, I canom

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Speaker 3: just gonna bring the receipts right, She's well researched. They've

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Speaker 3: gone as far as to trust me to say if

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Speaker 3: she posted or she's doing it. They feel like they

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Speaker 3: really don't even have to go do secondary level research.

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Speaker 3: Knowledge is we love to share our knowledge. But I'm

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Speaker 3: also nurturing. There's a huge community component to me. If

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Speaker 3: you know me, my main concern has been black businesses.

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Speaker 3: That's been that way, It's going to change. So there's

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Speaker 3: a huge nurturing component to me that I try to

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Speaker 3: make sure that I give freely whenever possible. And at

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Speaker 3: the same time, you don't see me doing a whole

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Speaker 3: lot of flash and stuff like that. The action part

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Speaker 3: of me really comes from my creativity and I'm like

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Speaker 3: ready to go, right, So that part of me also

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Speaker 3: jumps in. When I have an idea, I'm like really

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Speaker 3: ready to act on it, and I go I was

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Speaker 3: blueprint last I'm not even gonna lie. I was the

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Speaker 3: person who was always late. I didn't like structure because

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Speaker 3: I'm really creative. But as I've developed in my business,

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Speaker 3: I've become more blueprint because I understand the downside of

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Speaker 3: not being stable or structured and things like that, and

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Speaker 3: making sure that you are aware of people's time. So

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Speaker 3: this is how you have to understand your customer. And

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Speaker 3: where does this matter when you are pitching to your customer.

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Speaker 3: And pitching doesn't just mean you're going in front looking

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Speaker 3: for investments when you are advertising to them. When you

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Speaker 3: are marketing to them, you have to make sure that

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Speaker 3: your language is an alignment with what they value. If

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Speaker 3: your language, or your community or your tribe is particularly

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Speaker 3: nurturing at core, and you're talking to them in a

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Speaker 3: very action language or blueprint language, you're turning them off.

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Speaker 3: So you have to really look at your product or

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Speaker 3: service and I want you, guys, to create a pitch

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Speaker 3: that you would do for each one of these personality types.

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