WEBVTT - The New iPhones and Apple’s Future: A Preview

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<v Speaker 1>Hey. If you're a longtime listener of Decrypted, you might

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<v Speaker 1>recognize my voice. My name's Aki Ito. I'm an editor

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<v Speaker 1>with Bloomberg and I was one of the original co

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<v Speaker 1>hosts of this show, and I am so happy to

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<v Speaker 1>say I am back to be your host again. We've

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<v Speaker 1>been working on some amazing stories that I can't wait

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<v Speaker 1>to share with you over the next few months, and

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<v Speaker 1>with that, I hope you enjoy our first episode of

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<v Speaker 1>the season. This is a day I've been looking forward

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<v Speaker 1>to for two and a half years. It's January nine,

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<v Speaker 1>two thousand seven. An Apple CEO, Steve Jobs is on

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<v Speaker 1>stage at the Mosconi Center in San Francisco. Every once

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<v Speaker 1>in a while, a revolutionary product comes along that changes everything.

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<v Speaker 1>Apple at this time is worth about seventy billion dollars.

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<v Speaker 1>It's making computers, and it's making iPods, if you remember

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<v Speaker 1>what those are. It's a well known company, but certainly

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<v Speaker 1>not one of the most powerful in the world. So

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<v Speaker 1>three things, A widescreen iPod with touch controls, a revolutionary

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<v Speaker 1>mobile phone, and a breakthrough internet communications device. Jobs is

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<v Speaker 1>here to announce the next big thing, a widely anticipated

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<v Speaker 1>product that he's taking Apple's future on. These are not

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<v Speaker 1>three separate devices. This is one device, and we are

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<v Speaker 1>calling it iPhone. Twelve and a half years later, Apple

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<v Speaker 1>is in a very different place today. At that moment

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<v Speaker 1>in two thousand seven was the beginning of a historic surge.

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<v Speaker 1>Let's turn Apple into an almost one true the in

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<v Speaker 1>dollar giant. Apple is now contending with a stall out

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<v Speaker 1>in need of its next blockbuster product. Today on the Show,

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<v Speaker 1>ahead of Apple's announcement of the next generation of devices,

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<v Speaker 1>we'll be hearing from our consumer Products reporter Mark German,

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<v Speaker 1>who has the exclusive details on what to expect from

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<v Speaker 1>these new phones, including cameras that can take wider photos.

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<v Speaker 1>Will these upgrades be enough to reinvigorate growth at Apple?

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<v Speaker 1>Am Ito, you're listening to Decrypted Stay with us. It's official.

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<v Speaker 1>The next Apple event is upon us and we're getting

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<v Speaker 1>a fresh batch of Apple devices in a matter of days.

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<v Speaker 1>The invitation is out Scott and it says, by innovation only,

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<v Speaker 1>please join us for an Apple special event at the

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<v Speaker 1>Steve Jobs Theater in Cooper Tino, September ten at ten am.

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<v Speaker 1>Of course, got this would be so Mark. We're just

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<v Speaker 1>days away from Apple's annual event, where executives will be

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<v Speaker 1>announcing the company's new slate of products. As a reporter

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<v Speaker 1>covering Apple, what are these final weeks like for you? Yeah,

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<v Speaker 1>I mean the final two weeks is sort of the

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<v Speaker 1>marathon to the end, and this is the time where

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<v Speaker 1>there's lots of information floating around from lots of different people.

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<v Speaker 1>So are you stressed at right now? No? I don't

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<v Speaker 1>don't really get stressed about it. I mean, believe it

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<v Speaker 1>or not. It's been almost ten years, about nine a

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<v Speaker 1>little bit more than nine and a half years since

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<v Speaker 1>I started covering Apple, so it's it's just the usual

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<v Speaker 1>stuff year over year from me here. So we started

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<v Speaker 1>the show today with Steve jobs unveiling the very first iPhone.

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<v Speaker 1>I was in college at the time, and I vaguely

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<v Speaker 1>remember hearing about it in the news. Do you remember

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<v Speaker 1>that day when Steve Jobson once iPhone? Where was I?

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<v Speaker 1>So at the time, I remember that I knew that

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<v Speaker 1>the Macworld conference was that day, but I remember just

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<v Speaker 1>going to Apple dot com and I was like, Wow,

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<v Speaker 1>that seems like the coolest, you know thing ever. It

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<v Speaker 1>was like something that the tech industry hadn't seen before.

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<v Speaker 1>I mean, if you see the reactions of people in

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<v Speaker 1>the crowd is just unbelievable to people. That's not something

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<v Speaker 1>that we've seen not only from Apple, but really many

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<v Speaker 1>of the other technology players since then. Last year, Apple

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<v Speaker 1>came out with three different versions of the iPhone. You

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<v Speaker 1>can think of them as the two high end models

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<v Speaker 1>and the one low end model. The most expensive one,

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<v Speaker 1>of course, was the Tennis Max. That's the one with

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<v Speaker 1>the high resolution screen, the best camera, so the biggest size.

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<v Speaker 1>Then there's the ten S, which is based sickally the

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<v Speaker 1>same phone, just smaller, and then we got this low

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<v Speaker 1>end model called the ten Are. Not as nice of

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<v Speaker 1>a display, not as nice of a camera, but it's

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<v Speaker 1>also a few hundred dollars cheaper. Mark tell us about

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<v Speaker 1>the biggest changes coming to this year's models. So there's

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<v Speaker 1>going to be the same three screen sizes, and the

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<v Speaker 1>cameras will both be upgraded on both sets of phones.

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<v Speaker 1>So right now, the ten R, as you know, has

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<v Speaker 1>one camera on the back, and the ten S and

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<v Speaker 1>Tennis Max have two cameras on the back. The story

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<v Speaker 1>this year will be two cameras on the successor to

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<v Speaker 1>the ten ARE and three cameras on the back of

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<v Speaker 1>both sizes of the high end pro phone. And what

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<v Speaker 1>does it mean when you have more cameras. When you

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<v Speaker 1>add a second camera, it allows you to have optical

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<v Speaker 1>zoom right now if you're on a single camera, so

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<v Speaker 1>the ten aren't today. When you go to zoom in

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<v Speaker 1>and you go past the standard range of one point

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<v Speaker 1>zero x zoom, it will get a little blurred because

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<v Speaker 1>it's digital zoom versus physical zoom. But the more lenses

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<v Speaker 1>you have, the farther you can go without decreating the quality.

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<v Speaker 1>But you'll also get is improved portrait mode because you're

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<v Speaker 1>actually getting multiple lenses working together to do that blur effect,

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<v Speaker 1>and you'll get some additional stage lighting effects as well.

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<v Speaker 1>And these new cameras on the high end phones, what

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<v Speaker 1>will they be able to do? The third camera on

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<v Speaker 1>the pro I phones, that's where things get really interesting.

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<v Speaker 1>That opens up a whole wider range of possibilities. So

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<v Speaker 1>one you'll likely get even deeper zoom without decreating quality

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<v Speaker 1>because you have three lenses optically working together. You'll probably

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<v Speaker 1>get a zero point five x zoom now, which means

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<v Speaker 1>that you're be able to take pictures that are farther back,

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<v Speaker 1>so you can capture more information, more detail on the edges,

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<v Speaker 1>so you basically get a much wider photograph. There's also

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<v Speaker 1>going to be significantly improved low light photos, which is

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<v Speaker 1>something people have complained about. And what about the pricing

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<v Speaker 1>on these phones because they seem to get more expensive

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<v Speaker 1>by the year. Yeah, I mean that's a good question.

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<v Speaker 1>I'd really expect the pricing to be very consistent to

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<v Speaker 1>the current prices, right, so around seven d fifty eight

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<v Speaker 1>hundred dollars for the low end model which would be

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<v Speaker 1>replacing the ten Are, and then the same you know,

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<v Speaker 1>one thousand dollars to fourteen fifty or fifteen hundred pricing

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<v Speaker 1>for the high end models, depending on screen size and

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<v Speaker 1>storage capacity. It's crazy that the Leeuwin model is like

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<v Speaker 1>in the seven hundred dollar range. That's not low end

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<v Speaker 1>at all. No, it's not low end. And that's the

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<v Speaker 1>thing about the ten Are, It's like it's always been

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<v Speaker 1>positioned as this cheaper iPhone. Apple sort of positioned it

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<v Speaker 1>as the iPhone for everyone. But the fact of the

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<v Speaker 1>matter is is that it's the same exact price as

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<v Speaker 1>the iPhones before they rose the prices two d fifty

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<v Speaker 1>three hundred dollars to a thousand dollars at the base

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<v Speaker 1>with the iPhone ten a few years ago. So aside

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<v Speaker 1>from the camera upgrades that we just talked about, there

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<v Speaker 1>are still quite a few more additional tweaks coming to

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<v Speaker 1>the iPhone that Mark you've reported over the last few days.

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<v Speaker 1>We're gonna keep that story pinned on Bloomberg dot com

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<v Speaker 1>slash tech for our listeners who want to know more

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<v Speaker 1>about the smaller details that we're just not going to

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<v Speaker 1>have time to get into in this episode. But overall,

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<v Speaker 1>it does sound like all of these changes to the

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<v Speaker 1>iPhone are pretty incremental. I don't get the sense that

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<v Speaker 1>these will feel like entirely new products for the average consumer. Yeah,

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<v Speaker 1>I don't think so. But I think the thing that

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<v Speaker 1>that shouldn't be lost is that Apple has really slowed down.

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<v Speaker 1>I would say it's innovation cycle in terms of design

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<v Speaker 1>on the iPhones in recent years. And if you look

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<v Speaker 1>at the history of the iPhone, so obviously the original

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<v Speaker 1>iPhone in two thousand seven was like nothing we had

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<v Speaker 1>seen before. Then the next year they changed the design

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<v Speaker 1>with the plastic curved black and white backs of the

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<v Speaker 1>iPhone three G. They kept that for the three GS,

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<v Speaker 1>and then they came out with the four in and

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<v Speaker 1>nothing looked completely different. I remember being really, you know,

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<v Speaker 1>blown away by that design. It just felt super new.

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<v Speaker 1>They used to be a new design s here with

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<v Speaker 1>the same design. Now it's basically three years in a

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<v Speaker 1>row of the same look, which I think is one

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<v Speaker 1>of the reasons that people are not upgrading at the

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<v Speaker 1>same speed that they used to. Coming up, how Apple

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<v Speaker 1>will be changing its other products, including the iPad, the watch,

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<v Speaker 1>the MacBook, and the air pods, and also what this

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<v Speaker 1>will all mean for the future of Apple. We'll be

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<v Speaker 1>right back. Okay, So before the break, we went through

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<v Speaker 1>a couple of changes coming to the three existing iPhone models,

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<v Speaker 1>the tennis, the Tennis Max, and the ten are Mark.

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<v Speaker 1>Tell us about some of the other products Apple is

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<v Speaker 1>going to be announcing this month. Let's start with the Watch. Yeah,

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<v Speaker 1>so the Apple Watch got a really really big upgrade

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<v Speaker 1>last year with the Series four. So this year, I

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<v Speaker 1>think it's going to be a really minor update focusing

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<v Speaker 1>on the casings, so I think more visual and material

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<v Speaker 1>based changes rather than real functionality changes. And what about

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<v Speaker 1>the iPad. Yeah, the iPad is interesting because they are

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<v Speaker 1>working on a bigger iPad upgrade for next year. This

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<v Speaker 1>would be an iPad with three D cameras on the back,

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<v Speaker 1>which is what they're also going to add to the

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<v Speaker 1>iPhone as well, So you'll be able to use these

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<v Speaker 1>laser based cameras to really get a better picture of

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<v Speaker 1>where you are in a room, for much better augmented reality,

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<v Speaker 1>computer vision, and AI applications. And so that's gonna be

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<v Speaker 1>a really big deal for both consumers and the enterprise

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<v Speaker 1>use cases as well and businesses. And for this year,

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<v Speaker 1>you know, we're expecting a software iPad upgrade, focusing on

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<v Speaker 1>the processor, focusing on the cameras rather than anything really significant.

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<v Speaker 1>And what about the air pads, Yeah, the air pods.

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<v Speaker 1>Those are interesting. Everyone loves to talk about air pods.

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<v Speaker 1>So we got the original ones in. Then there was

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<v Speaker 1>the air pods update in March with the new processor,

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<v Speaker 1>the support for the series command. I don't want to

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<v Speaker 1>say the weakeward right now and have all my devices

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<v Speaker 1>go off. But they're also working on a new model.

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<v Speaker 1>This is a higher end I guess you can call

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<v Speaker 1>it a pro model, would be a little bit more expensive,

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<v Speaker 1>would have the wireless charging as well, but what you

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<v Speaker 1>would also get is a sense of noise cancelation and

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<v Speaker 1>some water resistance and I think those are going to

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<v Speaker 1>launch around the end of this year or next year,

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<v Speaker 1>and any updates coming to the MacBooks, what we are

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<v Speaker 1>going to get is a new sort of even Pro

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<v Speaker 1>or MacBook Pro. So it's a bigger MacBook Pro. It's

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<v Speaker 1>part of this approach to lock in professional users and

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<v Speaker 1>retain them. This is going to have an over sixteen

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<v Speaker 1>inch screen, about sixteen and a half inches, and I

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<v Speaker 1>think that's going to be something that a lot of

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<v Speaker 1>pro users are going to run to buy. And I

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<v Speaker 1>hope it's not to explain to myself. Let's take a

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<v Speaker 1>moment to zoom out and talk about the greater context

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<v Speaker 1>for Apple right now. This is a really interesting time

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<v Speaker 1>for the company, maybe one of the most challenging times

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<v Speaker 1>in recent history. Walk us through the different headwinds that

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<v Speaker 1>Apple is facing right now. Tariffs is a big one.

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<v Speaker 1>I feel like that's something that's in the news every day.

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<v Speaker 1>I don't think it's really going to impact consumers a

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<v Speaker 1>whole lot. I think Apple has sort of incorporated the

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<v Speaker 1>price already of a tariff impact on the devices. I mean,

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<v Speaker 1>you see how expensive the iPhones are already. I don't

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<v Speaker 1>see any possibility even getting more expensive. Apple is going

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<v Speaker 1>to have to take a slight margin hitt or they're

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<v Speaker 1>gonna have a real problem selling phones that are it's

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<v Speaker 1>just not gonna happen. You saw the prices of the

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<v Speaker 1>iPad pro and the Apple pencil and a bunch of

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<v Speaker 1>other impacted accessories by tariffs happening over the past year

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<v Speaker 1>or so. You see, the math pro is six thousand dollars.

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<v Speaker 1>That display is another six thousand dollars if you get

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<v Speaker 1>the stand. So I think these prices are too high

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<v Speaker 1>as it is, and I think they're a little high

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<v Speaker 1>because you know, it's incorporating the cost of the tariff's

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<v Speaker 1>already in there. The other thing is coming out with

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<v Speaker 1>a breakthrough new thing, right, Uh, it's been a while.

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<v Speaker 1>The next one will be an a R headset. There's

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<v Speaker 1>a few other things that they're working on that will

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<v Speaker 1>be writing about soon as well. So you know, it's

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<v Speaker 1>interesting and it's to be seen if they get these

0:13:22.160 --> 0:13:25.120
<v Speaker 1>things out the door. Remember the car, the Apple car.

0:13:25.160 --> 0:13:27.160
<v Speaker 1>When they went to work on that five six years ago,

0:13:28.360 --> 0:13:30.320
<v Speaker 1>it was supposed to launch by now, right, is that

0:13:30.400 --> 0:13:34.920
<v Speaker 1>still in the works. It's not. They've completely rebooted the project.

0:13:34.960 --> 0:13:38.000
<v Speaker 1>They're focusing on the underlying self driving technology. They could

0:13:38.040 --> 0:13:40.600
<v Speaker 1>eventually go back to building a car, but in terms

0:13:40.640 --> 0:13:43.040
<v Speaker 1>of the ambition they had five six years ago, you know,

0:13:43.080 --> 0:13:46.040
<v Speaker 1>that's really out the door for now. I mean, listening

0:13:46.080 --> 0:13:49.040
<v Speaker 1>to you talk about all the new products that Apple

0:13:49.120 --> 0:13:51.520
<v Speaker 1>is planning to launch this fall or maybe next year,

0:13:52.400 --> 0:13:54.360
<v Speaker 1>it sounds like there's just a ton of them. Me.

0:13:54.559 --> 0:13:59.000
<v Speaker 1>You know, they're different price iterations of the various products,

0:13:59.080 --> 0:14:02.720
<v Speaker 1>and then they're just only more products than back during

0:14:02.800 --> 0:14:06.240
<v Speaker 1>Steve jobs age. Yeah, I agree, they're doing a lot,

0:14:06.320 --> 0:14:09.200
<v Speaker 1>but it's also it's a different time period, right, the

0:14:09.280 --> 0:14:13.520
<v Speaker 1>competition is so much stronger. And so here's the problem.

0:14:13.640 --> 0:14:16.960
<v Speaker 1>Amazon comes out with a really really cool device, and

0:14:17.080 --> 0:14:19.520
<v Speaker 1>let's say it's the Eco speaker, right, the Alexa speaker

0:14:19.520 --> 0:14:23.560
<v Speaker 1>a few years ago, and then down the road, people

0:14:23.600 --> 0:14:26.120
<v Speaker 1>really get attached to the Echo speaker, and Apple doesn't

0:14:26.160 --> 0:14:28.520
<v Speaker 1>have one, So people start buying the Amazon speaker, right,

0:14:28.960 --> 0:14:32.160
<v Speaker 1>and people start moving away from the Apple ecosystem to

0:14:32.240 --> 0:14:36.160
<v Speaker 1>the Amazon ecosystem because Amazon offers hardware products and categories

0:14:36.160 --> 0:14:39.120
<v Speaker 1>that Apple doesn't have. And that's how you lose customers

0:14:39.120 --> 0:14:41.680
<v Speaker 1>out of your ecosystem by not completely locking them in,

0:14:41.800 --> 0:14:44.480
<v Speaker 1>by not covering all the bases, and that's why you're

0:14:44.480 --> 0:14:47.400
<v Speaker 1>seeing this pushing services, That's why you're seeing Apple music,

0:14:47.440 --> 0:14:49.440
<v Speaker 1>That's why you're seeing the Apple credit card. So if

0:14:49.440 --> 0:14:52.080
<v Speaker 1>you're an iPhone user, you have your banking in your phone,

0:14:52.080 --> 0:14:54.080
<v Speaker 1>you have your Apple card on your phone, How in

0:14:54.120 --> 0:14:56.000
<v Speaker 1>the world are you going to switch to Android when

0:14:56.040 --> 0:14:58.560
<v Speaker 1>Samsung comes out with some breakthrough new phone that you

0:14:58.560 --> 0:15:01.240
<v Speaker 1>know everyone wants in two years or now right, you

0:15:01.320 --> 0:15:02.640
<v Speaker 1>just can't do it. They're not going to have the

0:15:02.680 --> 0:15:04.280
<v Speaker 1>Apple card in the same Sung phone and people will

0:15:04.360 --> 0:15:06.400
<v Speaker 1>be like, Wow, I can't switch. I'm completely locked in.

0:15:06.760 --> 0:15:09.200
<v Speaker 1>So that's what it's about. That's why Apple is doing

0:15:09.200 --> 0:15:13.280
<v Speaker 1>this type of stuff. In terms of Apple's revenue, is

0:15:13.280 --> 0:15:17.720
<v Speaker 1>the strategy of selling more products, helping them offset declining

0:15:17.800 --> 0:15:21.560
<v Speaker 1>sales of the iPhone itself. So yeah, maybe offset is

0:15:21.560 --> 0:15:24.720
<v Speaker 1>a good word. They're not growing very strongly. I mean,

0:15:24.760 --> 0:15:27.720
<v Speaker 1>I anticipate that they'll have some growth in Q one

0:15:27.880 --> 0:15:30.800
<v Speaker 1>for this year, given that last year's first quarter was

0:15:30.840 --> 0:15:34.040
<v Speaker 1>such a disaster sales wise. I mean when I say disaster,

0:15:34.160 --> 0:15:36.760
<v Speaker 1>you know, eighty billion dollars is no disaster, but for them,

0:15:36.800 --> 0:15:39.440
<v Speaker 1>it was a drop in growth. It was big missed expectations.

0:15:39.480 --> 0:15:44.760
<v Speaker 1>So something interesting was that the iPhone at revenues last quarter,

0:15:45.040 --> 0:15:47.800
<v Speaker 1>which is one of the lowest percentages in years, which

0:15:47.840 --> 0:15:50.120
<v Speaker 1>is a good thing. It means some of the diversification

0:15:50.200 --> 0:15:52.880
<v Speaker 1>is working. But you know the reality is that all

0:15:52.920 --> 0:15:56.200
<v Speaker 1>these products and services really are around the iPhone as

0:15:56.200 --> 0:15:58.880
<v Speaker 1>a hub. You know, the air pods, it's an iPhone thing.

0:15:59.000 --> 0:16:01.720
<v Speaker 1>Seri is an eye phone thing. I give list every

0:16:01.760 --> 0:16:05.160
<v Speaker 1>Apple product, every Apple service, every Apple application and make

0:16:05.160 --> 0:16:08.520
<v Speaker 1>a really solid argument as to why it's basically completely

0:16:08.520 --> 0:16:11.920
<v Speaker 1>reliant on the iPhone. So even though iPhone sales are declining,

0:16:12.000 --> 0:16:14.080
<v Speaker 1>it's still the core of the company. You might as

0:16:14.120 --> 0:16:17.400
<v Speaker 1>well call it iPhone, Inc. And so as a result,

0:16:17.960 --> 0:16:23.040
<v Speaker 1>Apple still needs to find its next blockbuster hit. It does.

0:16:23.080 --> 0:16:26.200
<v Speaker 1>It needs to find whatever the hub will be afterwards, right,

0:16:26.240 --> 0:16:28.120
<v Speaker 1>I mean, you've seen it change over the years. It

0:16:28.200 --> 0:16:31.800
<v Speaker 1>was the Mac, than it was the iPod, now it's

0:16:31.840 --> 0:16:35.120
<v Speaker 1>the iPhone. Some people thought it would be the iPad,

0:16:35.160 --> 0:16:37.200
<v Speaker 1>but the iPad really quickly turned out to be a

0:16:37.240 --> 0:16:40.360
<v Speaker 1>companion product. So, I mean, the question is, are you

0:16:40.400 --> 0:16:42.840
<v Speaker 1>eventually going to build your world around glasses? You're eventually

0:16:42.880 --> 0:16:45.600
<v Speaker 1>gonna build your world around a watch. Well, we'll see,

0:16:45.600 --> 0:16:48.120
<v Speaker 1>but Apple seems to be trying all the different possibilities,

0:16:48.160 --> 0:16:50.000
<v Speaker 1>and you know, at the end of the day, I

0:16:50.000 --> 0:16:51.920
<v Speaker 1>I personally feel like as I don't know if this

0:16:51.960 --> 0:16:54.480
<v Speaker 1>is how Apple feels, but my personal feeling is that,

0:16:54.520 --> 0:16:56.160
<v Speaker 1>you know, people are always going to want to carry

0:16:56.320 --> 0:16:58.720
<v Speaker 1>a device that they can do everything from in their

0:16:58.760 --> 0:17:01.400
<v Speaker 1>pocket or in their per or in their backpack. So

0:17:01.600 --> 0:17:04.080
<v Speaker 1>I don't really see the iPhone going away anytime soon.

0:17:05.400 --> 0:17:08.280
<v Speaker 1>Based on what you know right now, from what you've

0:17:08.280 --> 0:17:11.120
<v Speaker 1>been able to tell us today, do you think this

0:17:11.200 --> 0:17:14.800
<v Speaker 1>news slate of products that are coming this fall are

0:17:14.840 --> 0:17:18.160
<v Speaker 1>the game changer that Apple is looking for. I don't

0:17:18.160 --> 0:17:19.760
<v Speaker 1>think anything they're coming out with this fall is a

0:17:19.800 --> 0:17:22.240
<v Speaker 1>game changer. I don't think this is going to boost

0:17:22.320 --> 0:17:25.879
<v Speaker 1>you know, their sales, boost their their profile, etcetera, etcetera.

0:17:26.000 --> 0:17:27.760
<v Speaker 1>But I also don't think they're a game changer in

0:17:27.760 --> 0:17:30.479
<v Speaker 1>the negative way. None of these products will do anything

0:17:30.520 --> 0:17:34.120
<v Speaker 1>to hurt them. It'll keep everything moving smoothly for them,

0:17:34.160 --> 0:17:37.440
<v Speaker 1>and that's important. What are you going to be watching

0:17:37.480 --> 0:17:40.280
<v Speaker 1>for from Apple over I don't know. Let's say like

0:17:40.320 --> 0:17:43.800
<v Speaker 1>the next two, three, four years. The big theme for

0:17:43.840 --> 0:17:45.520
<v Speaker 1>me is, for sure, you're going to be this augmented

0:17:45.560 --> 0:17:48.320
<v Speaker 1>reality slash virtual reality heads that they've been working on.

0:17:48.760 --> 0:17:51.480
<v Speaker 1>I think that's the big focus area moving away from

0:17:51.520 --> 0:17:54.320
<v Speaker 1>Intel in terms of their processors for laptops, that's going

0:17:54.359 --> 0:17:57.440
<v Speaker 1>to be another big one, as well as I phone

0:17:57.480 --> 0:17:59.960
<v Speaker 1>with five G. I think those are the three big

0:18:00.000 --> 0:18:03.600
<v Speaker 1>things on my plate. If our listeners want to watch

0:18:03.760 --> 0:18:06.880
<v Speaker 1>this fall event live where they'll be unveiling the new

0:18:06.960 --> 0:18:10.000
<v Speaker 1>iPhones and all these other products, where can they follow

0:18:10.000 --> 0:18:12.560
<v Speaker 1>along and they'll be live streaming at all Apple dot

0:18:12.600 --> 0:18:15.280
<v Speaker 1>com as they normally do I would expect, but also

0:18:15.359 --> 0:18:17.840
<v Speaker 1>of course by Twitter account Twitter dot com. Slash Mark

0:18:17.880 --> 0:18:23.000
<v Speaker 1>German for the best live commentary. I'm sure you're going

0:18:23.040 --> 0:18:32.120
<v Speaker 1>to be on Twitter all day, Yeah, all day every day,

0:18:33.560 --> 0:18:36.359
<v Speaker 1>and of course we'll be posting stories all day long

0:18:36.480 --> 0:18:39.640
<v Speaker 1>on September tent on our website at Bloomberg dot com

0:18:39.680 --> 0:18:43.200
<v Speaker 1>slash tech Mark German, thanks for being on the show today.

0:18:43.840 --> 0:18:51.800
<v Speaker 1>Thank you for having me. Decrypted is produced by me

0:18:52.119 --> 0:18:56.160
<v Speaker 1>Aki Ito and Ethan Brooks. Emily Buso and Ann vander

0:18:56.240 --> 0:19:00.240
<v Speaker 1>May are our story editors. Francesscality is the head of

0:19:00.240 --> 0:19:15.440
<v Speaker 1>Bloomberg Podcasts. We'll see you next week. M