WEBVTT - Cliff Notes: GHOST KITCHENS - THE NEW AGE OF RESTAURANTS

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<v Speaker 1>You just realized your business needed to hire someone yesterday.

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<v Speaker 1>all you need.

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<v Speaker 2>But this is something I was really really rest I

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<v Speaker 2>actually just learned about a concept called ghost restaurants, which

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<v Speaker 2>is actually very popular in New York City, Boston, DC

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<v Speaker 2>like metropolitan areas. Where he's trying to start a restaurant

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<v Speaker 2>and man and the rent might be fifteen thousand dollars

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<v Speaker 2>a month. So it's like you don't have enough money

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<v Speaker 2>a lot over it, but you can start a ghost restaurant.

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<v Speaker 2>So you was actually doing this before you knew what

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<v Speaker 2>a ghost restaurant was, right.

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<v Speaker 3>Yeah, actually I was doing it right out the crib

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<v Speaker 3>before I knew what it was. Good brother, Mine's al

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<v Speaker 3>came through. He was let me know, like, man, it's

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<v Speaker 3>a ghost restaurant. Like what he was like, yeah, this

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<v Speaker 3>concept right here, what you're doing is a ghost restaurant. Like, man,

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<v Speaker 3>break it down to me, show me. You know, I

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<v Speaker 3>always gotta get the details.

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<v Speaker 4>You love to learn, man, I love that.

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<v Speaker 3>I gotta understand where you get the information from. Showed

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<v Speaker 3>me the source. So he broke the source down. L

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<v Speaker 3>don't do too much talking. He pull it up and

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<v Speaker 3>show you right in your face. So I'm looking it up.

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<v Speaker 3>I'm like, wow, this one thing I said, I seen

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<v Speaker 3>the I read it. It was it was it was

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<v Speaker 3>a company. It was two guys started the company.

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<v Speaker 2>Man.

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<v Speaker 3>They running nine kitchens out of two storefronts. What yeah,

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<v Speaker 3>I'm running back ghost restaurants. They running nine restaurants out

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<v Speaker 3>of two storefronts.

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<v Speaker 4>So it could be like somebody selling Chinese food, somebody's

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<v Speaker 4>selling Italian, somebody sellinganadas, all in the same kitchen.

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<v Speaker 3>All in the same kitchen only for one roof.

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<v Speaker 2>And so the thing with the ghost restaurant, correct me

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<v Speaker 2>if I'm wrong. So you serve, you make food out

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<v Speaker 2>of like a kitchen, like you only your home kitchen,

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<v Speaker 2>tell y'all only, and you you get like grub hub

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<v Speaker 2>or uber eat post deliver. So when you order from

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<v Speaker 2>Uber eats, they have like a menu. You don't necessarily

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<v Speaker 2>know what the way these places are, you don't. You

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<v Speaker 2>just see Thai restaurant. These are the different things that

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<v Speaker 2>we have. So now you literally make the food in

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<v Speaker 2>your kitchen. You have rub Hub, Uber eats. Come. You know.

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<v Speaker 3>The rest of social media Instagram is your Facebook that

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<v Speaker 3>people going on, you know, so your ampetizing that. You know,

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<v Speaker 3>you can set a website up advertise off of that.

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<v Speaker 3>So one thing I did, you know, I'm already a

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<v Speaker 3>platform on social media. So I started using Instagram. So

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<v Speaker 3>I actually met a deal that was a chef and

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<v Speaker 3>he do seafood real good. So I met him. You

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<v Speaker 3>know what I do, I'm normally know how to hire

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<v Speaker 3>this was his profession, So I brung him around. I

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<v Speaker 3>built the menu. I built the menu for six items

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<v Speaker 3>against items. Again, built the menu up, and I put

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<v Speaker 3>him to work. You know, but now I actually know confidential.

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<v Speaker 2>N da, here you go.

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<v Speaker 3>It's not a recipe. I cannot. Only had one employee,

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<v Speaker 3>so he knew everything. You know, all you need is

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<v Speaker 3>one it ain't it ain't too much walking and they

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<v Speaker 3>take out only so the tablets banging, he hitting every tablet,

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<v Speaker 3>pick up, boom. Now you can do your time because

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<v Speaker 3>you got but five minutes the week, ten minutes the week,

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<v Speaker 3>door dash, pick up, grub her pick up, you know,

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<v Speaker 3>and take the food to the people and they drive

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<v Speaker 3>off with.

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<v Speaker 4>It and they never have any idea that it's coming

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<v Speaker 4>from you.

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<v Speaker 2>And like you said, you can have seven different restaurants

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<v Speaker 2>and one kitchen in one kitchen Chinese, I got it, pizza,

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<v Speaker 2>got you, got it, got.

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<v Speaker 3>It, got it. So my main concept, you know, you

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<v Speaker 3>got to be saved serving things that nature. You have

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<v Speaker 3>to be you have to be teching, you know, licensed

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<v Speaker 3>up and things that nature. Uh I mean. And also

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<v Speaker 3>it's something you know, you got the pros and the cons.

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<v Speaker 3>So the pros about it. You can do all that

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<v Speaker 3>great things, but you have to make sure the package good.

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<v Speaker 3>Like a restaurant, you have to package it good. It's

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<v Speaker 3>still a restaurant, so you have to market it and

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<v Speaker 3>ship it out right good. But the cons is that

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<v Speaker 3>you can get bad reviews on Yelp.

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<v Speaker 4>I hurt you.

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<v Speaker 3>You can get yeah so you can get bad reviews

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<v Speaker 3>on Yelp, or bad reviews on the on the grub

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<v Speaker 3>hub the door. That's because the drivers can take too long.

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<v Speaker 3>You get it so the drivers can take too long

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<v Speaker 3>and mess your whole product.

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<v Speaker 2>You can't control the drivers, can't control the drivers it all.

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<v Speaker 2>So how do you get Like if I wanted to

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<v Speaker 2>start a cold restaurant out of my kitchen, how do

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<v Speaker 2>I get on uper? Each is like an application you

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<v Speaker 2>gotta fill out.

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<v Speaker 4>You have to fill abric This episode is brought to

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<v Speaker 1>You just realized your business needed to hire someone yesterday.

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<v Speaker 1>How can you find amazing candidates fast? Easy? Just to

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<v Speaker 1>use Indeed. Stop struggling to get your job posts seen

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<v Speaker 1>on other job sites. With Indeed sponsored jobs, your post

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<v Speaker 1>jumps to the top of the page for your relevant candidates,

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<v Speaker 1>so you can reach the people you want faster. According

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<v Speaker 1>to Indeed data, sponsored jobs posted directly on Indeed have

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<v Speaker 1>forty five percent more applications than non sponsored jobs. Don't

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<v Speaker 1>dollars sponsored job credit to get your jobs more visibility

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<v Speaker 1>to Indeed dot com slash pod katz thirteen right now

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<v Speaker 1>and support our show by saying you heard about Indeed

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<v Speaker 1>on this podcast. Terms and conditions apply. Hiring Indeed is

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<v Speaker 1>all you needkation.

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<v Speaker 3>No, you have to have an EI in number. You know,

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<v Speaker 3>you have to have the basics for a regular restaurant,

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<v Speaker 3>you have to have the basics. So you have to

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<v Speaker 3>fill out all that information, you know, to hit you

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<v Speaker 3>back on an email that that you're looking forward to

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<v Speaker 3>how to open a restaurant. They send a cameraman out

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<v Speaker 3>to take the pictures of your food. So every do

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<v Speaker 3>they taste it, don't taste it.

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<v Speaker 2>But they make sure it's official.

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<v Speaker 3>Make sure it's official. So what I always I do privatations.

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<v Speaker 3>You know, any restaurant I create, I do privatations. That

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<v Speaker 3>way they can come. You know, my friends come over,

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<v Speaker 3>they taste the food, all right, just the one Nah,

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<v Speaker 3>I don't really like this. It's it's two seasons. Its

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<v Speaker 3>not a banger. So when I cook out for him,

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<v Speaker 3>I'm like, all right, mat so you don't.

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<v Speaker 4>I mean you have some like Uncleanny hours right, So

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<v Speaker 4>like yeah, so we want to talk about how much

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<v Speaker 4>time is put into doing a lot.

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<v Speaker 3>Of time is putting into these restaurants. Man, the only

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<v Speaker 3>thing to come to a sleep is a dream. But

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<v Speaker 3>you have to get your rest.

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<v Speaker 1>Now.

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<v Speaker 3>I heard one thing like if you rest, your rest,

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<v Speaker 3>So be careful with your time. And you definitely gotta

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<v Speaker 3>be careful with your health as well. So I definitely

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<v Speaker 3>be tired. You know this, This restaurant industry, entrepreneurship definitely

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<v Speaker 3>you know, put me in some sacrifices beyond my limits.

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<v Speaker 3>I don't even see my children, you know. I got

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<v Speaker 3>two young boys, one years old and two years old,

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<v Speaker 3>Shayne Kaber, So that messed me on my entrepreneur lifestyle.

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<v Speaker 3>Running a restaurant, messed up my relationship with my child mother.

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<v Speaker 3>You know, me not having a time, me not being

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<v Speaker 3>there for my you know, for the family. I'm not

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<v Speaker 3>even saying my kids because I'm running the restaurants and

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<v Speaker 3>things of nature. So that really hurt me too, has

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<v Speaker 3>been a young father. So I'm trying to get that

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<v Speaker 3>freedom back as well, because Okay, you got freedom from

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<v Speaker 3>not working for nobody, but now you're taking your freedom

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<v Speaker 3>from your family, like they don't even get to see

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<v Speaker 3>So my freedom got took from like that because being

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<v Speaker 3>an entrepreneur. So that's the cons of the restaurant industry

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<v Speaker 3>as well and entrepreneur industry that you don't even see

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<v Speaker 3>your family because you're working until hours. You're making doing this,

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<v Speaker 3>so you become a slaver of the money.

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<v Speaker 2>Yeah, and that's the goal too, is to ultimately scale

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<v Speaker 2>to the point where you don't actually have to physically work,

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<v Speaker 2>because you're really trading one boss for another. In that scenario,

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<v Speaker 2>it's like, now the boss isn't mister Johnson, but the

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<v Speaker 2>bosses Benjamin Franklin. Your boss is money. Your bosses money.

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<v Speaker 2>So the goal to actually be financially free to a

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<v Speaker 2>point where it's not really about always say it's not

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<v Speaker 2>about money's about freedom. About freedom, that's the most important thing.

0:10:06.880 --> 0:10:08.360
<v Speaker 2>Peace of mind is you can't put a price tag

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<v Speaker 2>on peace of mind.

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<v Speaker 3>Can put a price bag on peace of mind, can

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<v Speaker 3>put a price tag on peace of mind. So my

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<v Speaker 3>mindset now is like, you know all that's took care

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<v Speaker 3>communication is number one. You got to learn to communicate

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<v Speaker 3>and let these women know that's actually taking care of

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<v Speaker 3>these kids. Let your sons know, let your family know. Like, hey,

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<v Speaker 3>this is what I'm doing. I'm a sacrifice this time

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<v Speaker 3>right now. Oh so now I do. I'm gonna get

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<v Speaker 3>my kids three days out the week. I make sure

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<v Speaker 3>I get them three days out the week. Like I

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<v Speaker 3>pause myself. I get brother in min's that know the

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<v Speaker 3>recipe and things and know how to run a restaurant,

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<v Speaker 3>I get an employee and know how to run it,

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<v Speaker 3>and I step out and be a father as well,

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<v Speaker 3>And that's my freedom as well.

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<v Speaker 4>It's important, man, Like I know that struggle. Man, it

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<v Speaker 4>takes a lot of balance, like not being there to

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<v Speaker 4>make it to a parent teacher conference, right, or not

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<v Speaker 4>being there to check the homework. And I remember when

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<v Speaker 4>my daughter got to we had to went to Chicago

0:10:53.240 --> 0:10:55.000
<v Speaker 4>and she failed us spelling to us and I was like, damn,

0:10:55.000 --> 0:10:56.640
<v Speaker 4>we wasn't there to study, you know what I mean.

0:10:56.679 --> 0:10:59.199
<v Speaker 4>But having systems in place, having support, it makes it

0:10:59.240 --> 0:11:00.000
<v Speaker 4>a lot easier.

0:11:00.200 --> 0:11:03.080
<v Speaker 3>Easy because them kids is definitely a mental break for

0:11:03.120 --> 0:11:05.360
<v Speaker 3>you as well. He definitely bring another kind of energy,

0:11:05.800 --> 0:11:08.640
<v Speaker 3>you know. That's that's that's free minds, that's fresh mindsets,

0:11:08.679 --> 0:11:11.720
<v Speaker 3>because that's new smiles. So your children, you're looking at him,

0:11:11.720 --> 0:11:16.160
<v Speaker 3>You're like, wow, he's my broke best friends. He's my

0:11:16.160 --> 0:11:18.040
<v Speaker 3>broke best friend. So I got it really.

0:11:17.960 --> 0:11:19.839
<v Speaker 4>Like yeah, I mean and in the end, you're doing

0:11:19.840 --> 0:11:22.120
<v Speaker 4>it for them, right, So like anytime you feel tired,

0:11:22.200 --> 0:11:24.319
<v Speaker 4>this is like, you know what, I can't be tired

0:11:24.360 --> 0:11:26.920
<v Speaker 4>because I know what the future holds for him and

0:11:26.920 --> 0:11:28.480
<v Speaker 4>I know what the future holds for her. We're just

0:11:28.520 --> 0:11:31.480
<v Speaker 4>gonna make this easier for them.

0:11:31.480 --> 0:11:36.520
<v Speaker 3>My graduates from my school being forced back drop drop,

0:11:37.120 --> 0:11:39.400
<v Speaker 3>Mike drop back drop drop.

0:11:49.880 --> 0:11:53.760
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