Speaker 1: Welcome the Money and Wealth with John Hobriant, a production
Speaker 1: of the Black Effect Podcast Network and iHeartRadio. Hey, Hey,
Speaker 1: this is John Hopebriant and this is Money and Wealth.
Speaker 1: So we have started off twenty twenty five with a bang.
Speaker 1: If you haven't listened to the first episode, you need
Speaker 1: to go back and listen about how to get you right,
Speaker 1: get yourself set up to win in twenty twenty five.
Speaker 1: Now I'm going to pivot to why you need to
Speaker 1: go back to work. Yes, I've set you up to
Speaker 1: hate me, It's all right. I'm going to give you
Speaker 1: good reason why this is your season and give you
Speaker 1: an understanding of how this game works, in what's going
Speaker 1: on and why and who and why it relates to you.
Speaker 1: So I want you to hyper focus during this podcast today,
Speaker 1: when you're reading or listening or watching this podcast, when
Speaker 1: you're reading transcripts of it or listening to it, or
Speaker 1: you're jogging, or you're cooking, or you're on commute or
Speaker 1: whatever it is you're doing, I want you to take
Speaker 1: mental notes and if you have to come back and
Speaker 1: take written notes and share this with those that you love,
Speaker 1: particularly the up and coming Aspiration generation. That's right, the
Speaker 1: aspiration generation. You want to get ahead more than anything.
Speaker 1: This group that I've noticed of young and resetting African
Speaker 1: Americans and people of color, they want to strive, they
Speaker 1: want to succeed, they want to they're aspirational. Now. People
Speaker 1: define success in different ways, but one thing that's absolutely clear.
Speaker 1: They want the Golden ring. They want the success song
Speaker 1: to sing. They want to go from the streets to
Speaker 1: the suites. They want to be successful, and they want freedom.
Speaker 1: And as a friend Chris Gorman, and CEO of Key Bank,
Speaker 1: once told me, John, is entirely possible that the only
Speaker 1: true freedom is financial freedom, financial and economic freedom, because
Speaker 1: every other freedom can be taken away from you. So
Speaker 1: how do you achieve freedom today? How do you go
Speaker 1: from the streets to the suites and stay there, I
Speaker 1: mean the business suites. How do we grow from the
Speaker 1: foundation of civil rights? Thank you our forefathers and our
Speaker 1: and alls who came before us, and doctor King and
Speaker 1: Bastor and you, young doctor dor the Height, all the
Speaker 1: heroes and sheroes that came before us. Thank you for
Speaker 1: all they have done. So we can go from civil
Speaker 1: rights in the streets to cutting business deals and succeeding
Speaker 1: in the business suites. So the pandemic brought on remote work.
Speaker 1: A global pandemic introduced for the first time remote work.
Speaker 1: I had never done a video call ever before, and
Speaker 1: I'm a techie. Before February twenty twenty, I remember when
Speaker 1: it was done. I was on a video call with
Speaker 1: Coca Cola executives and they had a technology that they
Speaker 1: called blue jeans, and it was you would call it
Speaker 1: its companion technology, zoom, And quickly I realized that this
Speaker 1: was a new way to communicate in a distanced world.
Speaker 1: And as we all know, zooms and blue gene sessions
Speaker 1: and whatever other technology you use just absolutely took off
Speaker 1: and commanded the stage. And we've been zooming and video
Speaker 1: calling and all that while working from home ever since.
Speaker 1: But keep in mind that happened as a result of
Speaker 1: a global pandemic not seen since the Spanish flu one
Speaker 1: hundred and twenty five plus years ago, and for very
Speaker 1: good reasons, people had to distance themselves, and the benefits
Speaker 1: was you got to spend more time with your family
Speaker 1: and spend your time and spend time at home and
Speaker 1: so on and so forth. And now that the pandemic
Speaker 1: has receded, was being managed through vaccines and through normalization
Speaker 1: of this is like the flu. Mean, by the way,
Speaker 1: when the flues first came out, it killed people left
Speaker 1: and right, But there were you know, vaccines and other
Speaker 1: things that were done to manage the common code and
Speaker 1: the flu and so on and so forth, so it
Speaker 1: didn't kill you. The same thing with COVID. It's not
Speaker 1: a health session. I'm just giving you the backstory of
Speaker 1: why I'm about to tell you, or the framework with
Speaker 1: which I'm going to say to give you some really
Speaker 1: hard news. For some people as they are cursing me
Speaker 1: out listening to this podcast, what the heck is I
Speaker 1: listened to John O'Brien. He normally gives me good advice.
Speaker 1: With this is bone stupid, somebody is saying, and I'm
Speaker 1: about to give you five great reasons why you need
Speaker 1: to return to work. So here we go. Am I
Speaker 1: saying first of all, that is an end to remote work?
Speaker 1: That I'm am I saying that we're working from home
Speaker 1: is dead? No, I am not. In fact, I'm saying
Speaker 1: it's here to stay. That one of the benefits of
Speaker 1: two of the benefits of the global pandemic was one
Speaker 1: a further embrace of technology by everybody, young and old,
Speaker 1: and rich and poor, conservative and liberal, no matter where
Speaker 1: you were, who you are, you understood the power of
Speaker 1: technology because it was a thing that allowed you to
Speaker 1: continue to function. Number two, more quality time with your family,
Speaker 1: more peace of mind, better wellness, hopefully less commuting time.
Speaker 1: And I think that those two things are in balance
Speaker 1: here to stay now. Most things out of balance are
Speaker 1: not good for you, and most things in balance are.
Speaker 1: Alcohol in balance, will you know, lower your blood pressure.
Speaker 1: You drink a glass of wine every now and then,
Speaker 1: it's good for you. You drink glass of wine every
Speaker 1: hour or all day every day, and you'll be a drunk.
Speaker 1: That's not good for you. You know, drugs that are
Speaker 1: that are in balance or prescribed, and it goes on.
Speaker 1: Sleep on balance, you know, is key to your wellness.
Speaker 1: And too much sleep, you know, literally make you lethargic.
Speaker 1: And it goes on and goes on and goes on.
Speaker 1: So I think that the remote works in a transition
Speaker 1: to one or two days a week. That's not what
Speaker 1: this podcast is about. But just to let you know,
Speaker 1: I'm not the Debbie Downer here. I'm not trying to to,
Speaker 1: you know, mess with your joy and be a joy Killer. Yes,
Speaker 1: I think remote work is on balance here to stay.
Speaker 1: But I think that employers. I know that employers are
Speaker 1: going to want their employees back in the office for
Speaker 1: the most part. And that's not what this podcast is
Speaker 1: about either. This is about you and why you should
Speaker 1: want to be in the office. But as an employer myself,
Speaker 1: I have much more value with the employees that I
Speaker 1: have that I see much more value from that I
Speaker 1: engage with. And now we are a technology centric company
Speaker 1: and my people are all over the country, and so
Speaker 1: I get used to not seeing my people, but it
Speaker 1: is always more valuable. It is the things I remember.
Speaker 1: By the way, during two years of COVID, we zoomed
Speaker 1: our rear ends off. We all did that, right, Do
Speaker 1: you remember any of those sessions. It's all a blur,
Speaker 1: right you zoom zoom zoom, zoom, zoom zoom zoom, right
Speaker 1: all day and all night. Do you remember anything? Come on,
Speaker 1: be honest, it's just a blur. But I remember when
Speaker 1: I'm in front of somebody, I remember them when they're
Speaker 1: in front of me. I remember the laughter, I remember
Speaker 1: the hug, I remember the engagement. I remember the energy.
Speaker 1: We're not human beings having a spiritual experience, where spiritual
Speaker 1: beings having a human experience. Energy matters. I remember the
Speaker 1: impressions that people make on me in person. I don't
Speaker 1: remember the impressions that they make on me on zoom
Speaker 1: or on blue jeans. What are the technology? Is? Technology
Speaker 1: is more efficient? It's not more effective. I'll get to
Speaker 1: that in a moment. So here are the five reasons
Speaker 1: why black folks should want to go back to the office.
Speaker 1: Number one, the issue today is increasingly not love or hate.
Speaker 1: It's radical in difference. It's not love or hate. It's
Speaker 1: not active racism. It's in difference. It's radical in difference.
Speaker 1: People just don't care enough about you to hate you.
Speaker 1: In fact, they're trying to get away from you. In
Speaker 1: many cases, think about this, gated communities, private gated communities,
Speaker 1: private roads, private schools, private security, private transportation. It goes
Speaker 1: on and on on. They don't hate you, they're not
Speaker 1: thinking about you. They're trying to This is they're trying
Speaker 1: to have more what they enjoy and less of what
Speaker 1: they don't understand. It's hater rade. Yes, necessarily it might
Speaker 1: be something worse, but in many cases, they just want
Speaker 1: what they want, and they want what they call quality
Speaker 1: of life, and you may or may not be part
Speaker 1: of that equation. So in an environment, I remember this
Speaker 1: this brother, I was in a Harlem. This is years
Speaker 1: and years and years and years ago. In fact, President
Speaker 1: Reagan was president. And I've I've known nine presidents. I
Speaker 1: have been recognized by five, and I've been honored by three,
Speaker 1: and I've served three as from both parties, as an advisor,
Speaker 1: president advisor, commissioned advisor. And when President Reagan was president,
Speaker 1: I was in Harlem and I remember this brother was saying, Oh,
Speaker 1: you know, President Reagan's a racist. I said, no, I
Speaker 1: think he's insensitive, and I think he's out of touch
Speaker 1: on certain issues were born on the same day. I
Speaker 1: know the man, February sixth. I know the man. We're
Speaker 1: not best friends or anything, but I know the man.
Speaker 1: I'm telling you the vibe I picked up is he's
Speaker 1: not a racist. Oh yeah, President Reagan, and he's a racist.
Speaker 1: I'm telling you he's a racist. No, he's not a racist.
Speaker 1: I'm telling you. He hates me, President Reagan. It doesn't
Speaker 1: hate you. I told him, he's not thinking about you.
Speaker 1: You're not even on his radar screen. President Reagan. I
Speaker 1: told him, was raised around black people, didn't know many
Speaker 1: black people. Was he not influenced black by black culture,
Speaker 1: did not have black people in his family, His wife's
Speaker 1: not black. His culture, his societal societal environments not black.
Speaker 1: His paychecks not depending on anything tied to black, his
Speaker 1: wealth's not tied to anything tied to black. His movies
Speaker 1: didn't feature a bunch of black people, like he doesn't
Speaker 1: hate you, he's not thinking about you. And the only
Speaker 1: time that he even thought about black people was when
Speaker 1: he got criticized by a group of black legislators for
Speaker 1: being well they called him racist. So even if he
Speaker 1: had an experience, it was a negative one. So he
Speaker 1: just wanted nothing to do with it. And as a
Speaker 1: result of not having a relationship with him, I think
Speaker 1: we were worse served by his legislative agenda. The one
Speaker 1: thing he did do right was to pass doctor King's holiday,
Speaker 1: and I thank him for that. But anyway, my point
Speaker 1: is that that gentleman had it wrong. That he made
Speaker 1: something emotional and personal that was worse. It was non
Speaker 1: feeling at all. What does this have to do with you?
Speaker 1: No one cares about your drama and your agenda, and
Speaker 1: no one cares about your feelings. Capitalism is a gladiator sport.
Speaker 1: You're going to have to show up in your own life.
Speaker 1: You're going to have to embrace the fact that you've
Speaker 1: got to create a value proposition. So the first issue
Speaker 1: is that you need to understand that you're not, as
Speaker 1: I hate to say it, valuable to society as you
Speaker 1: might have thought. And if you don't think that's true,
Speaker 1: look at what's happening right now to things like d
Speaker 1: n I diversity equity inclusion programs, which I just think
Speaker 1: were not well designed and so they're easily easy to attack.
Speaker 1: Once again, they were had emotions in them and relied
Speaker 1: on more out morals and all that stuff. I deal
Speaker 1: with that on another podcast. I deal with that a
Speaker 1: lot in my writings. Of your interested in what my
Speaker 1: opinion is on D and I, you can go to
Speaker 1: my podcast, my Time magazine and Fortune magazine articles and
Speaker 1: others where I break that down and talk about what
Speaker 1: I think is the future, which is inclusive economics, but
Speaker 1: that's another topic for another day. I like math because
Speaker 1: it doesn't have an opinion, so that sort of relates
Speaker 1: to what I'm saying here that there's an environment coming
Speaker 1: here a pushback. That's almost the opposite of what happened
Speaker 1: if you George Floyd's murder, where people were more sensitive
Speaker 1: and more engaged and more folks. Now people are either
Speaker 1: indifferent or maybe even anthetical to your issues and your
Speaker 1: interests and your concerns. They may be even bothered by
Speaker 1: you asking for special considerations, which may or may not
Speaker 1: be legitimate those special considerations. In many cases, those considerations
Speaker 1: are legitimate for reasons we all know tied to the
Speaker 1: history of black people in America. But none of that
Speaker 1: matters because nobody cares about your drama and people may
Speaker 1: not care about you, which is why you need to
Speaker 1: go back to read my book Up from Nothing, where
Speaker 1: I talk about self esteem as differentiated from confidence. Now,
Speaker 1: in order to do what I'm talking about today, you're
Speaker 1: gonna need confidence, and you can do that because you're competent,
Speaker 1: but you're also gonna need self esteem, which is to
Speaker 1: esteem yourself. If I don't like me, I'm not gonna
Speaker 1: like you. If I don't feel good about me, I'm
Speaker 1: not gonna feel good about you. If I don't respect me,
Speaker 1: don't expect me to respect you. If I don't love me,
Speaker 1: I don't have a clue how to love you. And
Speaker 1: the big one is if I don't have a purpose
Speaker 1: in my life, I'm gonna make your life a living hell.
Speaker 1: Whatever goes around comes around, And whenever you make an
Speaker 1: emotional decision, it's going to be the wrong one. And
Speaker 1: when you have low self esteem, you tend to engage
Speaker 1: in the three things, and then Bashil Young says will
Speaker 1: kill you, and angreew Young. The men and women fail
Speaker 1: for three reasons. Arrogance, pride, and greed. We don't tend
Speaker 1: to be greed, not traditional sense. We don't tend to
Speaker 1: be arrogant per se. That's really low self esteem. But
Speaker 1: we tend to have a lot of pride and pride
Speaker 1: in this example is tied to emotions, and I want
Speaker 1: you to put that aside. I want you to be
Speaker 1: practical and listen to what I see in these next
Speaker 1: four rules. The first one is the set up. It's
Speaker 1: the environment that you're living. As Quincy Jones said to me,
Speaker 1: not one ounce of my self esteem depends on your
Speaker 1: acceptance of me. And what I would say to you
Speaker 1: is not what people call you, is what you answer
Speaker 1: to this important and never ever ever answer out of
Speaker 1: your name to argue with a fool proves there are
Speaker 1: two step over mess not in it. You know who
Speaker 1: you are. You are somebody, You are God's child, You
Speaker 1: are special. You don't need to scream and holler and
Speaker 1: make a spectacle of yourself to prove it. So don't
Speaker 1: make a spectacle about folks telling you that they want
Speaker 1: you to return to work when you're big, run out
Speaker 1: of town, get it in front of the crowd, and
Speaker 1: make it like a parade. Now, if you don't need
Speaker 1: all of the stuff that I'm saying between one and
Speaker 1: five here, just fast forward. You tell your friends want
Speaker 1: repeat you literally picked the moment that the marker on
Speaker 1: the podcast and tell them just listen to step to
Speaker 1: the minute A minute, B minute, C minute. You know,
Speaker 1: to get to the five if you have a short
Speaker 1: on time. But context here really is important. Number two.
Speaker 1: Black folks are legend, as quote, the last hired in
Speaker 1: the first fired when budgets are tough and things get tight,
Speaker 1: or when budgets are tight and things get tough. We
Speaker 1: are legend in corporate America for being the last hired
Speaker 1: in the first fired. When things go south, it's super
Speaker 1: easy to get rid of the person or the department
Speaker 1: you cannot see and have no emotional connection with. It's
Speaker 1: harder to show the value proposition when you're not in
Speaker 1: the office, just like it's easy for you to work
Speaker 1: from home. You're like, shit, why should I come to
Speaker 1: the office. I hit my marks, I did my things. See,
Speaker 1: you're talking about compliance, now I'm talking about achieving. I'm
Speaker 1: talking about being a standout. And if you're not at
Speaker 1: the table, you're on the menu. Please listen to me now,
Speaker 1: I tell you, capitalism is the gladiator sport. If you're
Speaker 1: not at the table, you're on the menu. So it's
Speaker 1: just harder to show up and show out when you're
Speaker 1: not showing up. Some people say that showing up is
Speaker 1: half of success because we're not human doings. We're human beings.
Speaker 1: So you say, no, I'm just gonna do my work.
Speaker 1: I was gonna chill at home. I don't owe these
Speaker 1: people anything more than that. Okay, that's your right. You
Speaker 1: also have the right to be fired. Okay, let go
Speaker 1: because people just again goes back to number one. Nobody
Speaker 1: wants your nobody's even concerned about you personally. You're going
Speaker 1: to have to be concerned about you. You're going to
Speaker 1: become your own advocate. Back to number two. You cannot
Speaker 1: lean on other assets. What do I mean by that?
Speaker 1: In the corporate environment? Right, how did how did a
Speaker 1: lot of people get hired? Did they read the field
Speaker 1: on an application? No, they knew somebody. It was a
Speaker 1: relationship cap. They went to college with them, They went
Speaker 1: to the university with them, They were part of us,
Speaker 1: a private club with them. They know they know their
Speaker 1: uncle recommended them, or their daddy runs the company or whatever,
Speaker 1: whatever whatever. But you don't have that. You don't have
Speaker 1: that inheritance asset of inheriting a relationship. You don't have
Speaker 1: the relationship capital of being the caddy for the caddy
Speaker 1: with your daddy, with the boss of the company. And
Speaker 1: that's how you got hired. Uh, So you don't get fired.
Speaker 1: So you have to show up and show value because
Speaker 1: your value proposition, you're you're predetermined non financial assets. How
Speaker 1: people feel about you, whether they respected meyer. Uh, you know,
Speaker 1: regard you know, all the soft skills, those things that
Speaker 1: thin you come to you. Hopefully you want diversity. You
Speaker 1: went to college of your degree. You don't go to
Speaker 1: the same games you you don't go to the same sports.
Speaker 1: You don't hang out with the same people. You didn't.
Speaker 1: You didn't you didn't go to college with them. They
Speaker 1: don't know you. I was talking to a friend of
Speaker 1: mine and he was saying that these folks in corporate America,
Speaker 1: the border rooms were racist, and he just saw a
Speaker 1: bunch of white sixty five year old people in boardrooms.
Speaker 1: Just assume their racist. Said no, they probably discriminated, but
Speaker 1: they're not necessarily racist. Well what do you mean, Well,
Speaker 1: you know, I discriminated against stupid and dumb people. I'm
Speaker 1: working on it. I'm trying not to, but I do.
Speaker 1: So what they're doing in this environment is they went
Speaker 1: to school with these people. They chase girls together. If
Speaker 1: they are guys who were talking about guys, Here are
Speaker 1: the ladies. The ladies, you know, google their guys together.
Speaker 1: But whoever they are, they have a relationship of history.
Speaker 1: And there was three applications in front of them. There
Speaker 1: was an overqualified white female, there was a well experienced
Speaker 1: black male, and then there was this buddy that he
Speaker 1: went to college with. And the position was a trusted
Speaker 1: position of deputy treasure or something. But the company who
Speaker 1: gets hired, well, unless the friend is an idiot and
Speaker 1: at least he had decent grades in math. He's going
Speaker 1: to get hired because that's his boy as we ran
Speaker 1: with in school. That's who he's comfortable with. That's who
Speaker 1: he knows, and those intangibles matter. That's thick relationship capital.
Speaker 1: And so yes, they discriminated it. So they discriminated against,
Speaker 1: if you will, quotation marks the overquali wi fi white
Speaker 1: female and the overexperienced black male. That's the way the
Speaker 1: world works. When you have a party in your house,
Speaker 1: if you're black, or you have a barbecue cookout, how
Speaker 1: many people are white, probably all black. Did you discriminate?
Speaker 1: You didn't do it actively. It was racism. It's just
Speaker 1: your comfort zone. So people are living in their comfort zone.
Speaker 1: And so why are these people? Why are boardrooms filled
Speaker 1: with sixty five year old white men because they that's
Speaker 1: who they went to school. I mean, why do you
Speaker 1: go to Harvard? Because the class of Harvard twenty twenty
Speaker 1: four is go hook each other up for the next
Speaker 1: thirty forty years. It's relationship capital. You don't have that.
Speaker 1: That's the point two point three of my five points.
Speaker 1: Only repeat it. You cannot lean on other assets because
Speaker 1: your uncle is not running that company and you didn't
Speaker 1: go to school with a hiring manager. Number three, you
Speaker 1: need to be seen to be picked. Okay, so number
Speaker 1: one was, it's not lever hate. It's not. It's not
Speaker 1: you know, active racism. It's radical indifference. People don't care
Speaker 1: off a bunch of hate. You cared enough about you
Speaker 1: to hate you. Number two. Black folks are legend for
Speaker 1: being the last hired in the first fired. When budgets
Speaker 1: get thin and things get tough, you may get lost
Speaker 1: in the shuffle. Number three, you need to be seen
Speaker 1: in order to be picked. I want you to don't
Speaker 1: laugh now, I'm serious. I want you to walk past
Speaker 1: show up to the office, and walk past the boss's office.
Speaker 1: By the way, you want the white folks to not
Speaker 1: show up to the office. I'm picking on white people.
Speaker 1: But it doesn't matter whoever, whoever's in, whoever already has
Speaker 1: all of the chips, who as already successues. Doesn't matter
Speaker 1: who they are, right, you want the other people who
Speaker 1: are seasoned and who are credible and who can afford
Speaker 1: to work for home because they've already got the relationship.
Speaker 1: But they've already got the history, right, they've already achieved.
Speaker 1: They're just almost coasting. You want those people to stay
Speaker 1: at home. You want to encourage the people to stay
Speaker 1: at home. Really, and you want to show up to
Speaker 1: the office and you want to walk past the boss's
Speaker 1: office twenty or thirty times a day. That's right, I
Speaker 1: said it. Until the boss says, hey, Joe, Jack, Joe,
Speaker 1: and come here. Well who are you? Now? You got it?
Speaker 1: You want to talk to that boss when there's nobody around.
Speaker 1: Everybody else wants to stay at home. You're at the office.
Speaker 1: You walk back and forth, back and forth, back and forth.
Speaker 1: Finally got the boss's attention. Now you're having a chance
Speaker 1: to tell your story. And do not wear that person out.
Speaker 1: Do not talk for thirty or forty freaking minutes. Don't
Speaker 1: talk for three hours. Talk for five or ten minutes,
Speaker 1: and bounce it and be interesting and interested. Number four,
Speaker 1: This is really important. I've just set you up. Now
Speaker 1: I want you to pay it off. I want you
Speaker 1: to volunteer for pain duty. This is really important. Rainbows
Speaker 1: only follow storms. You cannot have a rainbow without a
Speaker 1: storm first. It's a scientific fact. I want you to
Speaker 1: volunteer for pain duty. Raise your hand to get the worst,
Speaker 1: most unattractive assignments. Around that office and then kill it
Speaker 1: in completing that that assignment through execution. I want you
Speaker 1: to get the worst assignments possible, some things that nobody
Speaker 1: else wants. If there's a team of people in a
Speaker 1: meeting and nobody wants the assignment, you you volunteer to
Speaker 1: get that one. I was working at a mortgage company.
Speaker 1: You know a few jobs. It's I cover that in
Speaker 1: one of my books, Up from Nothing or the memo.
Speaker 1: If you're interested in going back to that, you should,
Speaker 1: by the way, get my new book Financial Lucy for
Speaker 1: All be seller right now, said Walmart. By the way,
Speaker 1: on two thousand store shelves, and go on to my
Speaker 1: linked tree to find out which stores. Anyway, I'm in
Speaker 1: this mortgage office, and nobody wanted to go work in
Speaker 1: the hood, So I volunteered to go work in the hood. Well,
Speaker 1: I had the complete territory. And then the story goes
Speaker 1: on and goes on and goes on. Nobody wanted to
Speaker 1: do this, woy wanted to do that. I end up,
Speaker 1: by the way, doing a measuring buyout, a joint venture,
Speaker 1: a measurment buyout of my division of that company. I
Speaker 1: built from zero to twenty three million. Dollars a year
Speaker 1: in business and buying my employer. Again another story for
Speaker 1: another time. I was twenty one years old something like that.
Speaker 1: This is pre dates operation Hope. But I never got
Speaker 1: the if I was trying to compete with everybody trying
Speaker 1: to do business on the West side of LA. By
Speaker 1: the way, God bless those are dealing with the fires
Speaker 1: right now Los Angeles, Operation Shop will be there and
Speaker 1: will be responding. But if I was trying to compete
Speaker 1: with everybody dealing with Beverly Hills clients and Western LA
Speaker 1: clients or Centamonical clients or Vallet clients, I never got
Speaker 1: any business. I didn't know anybody there. But but but
Speaker 1: I went to the one place nobody wanted to go,
Speaker 1: and people were afraid of the hood. The hood d
Speaker 1: a hyphen h o o d the hood and cleaned
Speaker 1: up on business. When I worked at that company to
Speaker 1: the point where I did so much business I ended
Speaker 1: up buying my division. So I want you to volunteer
Speaker 1: for pain duty, the thing that nobody wants to do
Speaker 1: but you, and I want you to look for the
Speaker 1: opportunities where people see problems. So during the pandemic, my
Speaker 1: friend at Bashing the CEO of Delta was trying to
Speaker 1: hire for a very key position at Delta, and of
Speaker 1: course he about air flight, so it's all about showing up.
Speaker 1: And he put this request out and for employment, and
Speaker 1: people just would they have given a choice. You can
Speaker 1: zoom in or fly in. Keep in mind, he's an airline.
Speaker 1: One person flew in. Guess who got that job? And
Speaker 1: I'm talking about it was a really, really good job.
Speaker 1: It wasn't that person was. It was ten times more
Speaker 1: qualified than everybody else. He was as qualified. The other
Speaker 1: people are as qualified as him, and vice versa. But
Speaker 1: he showed up and he showed out in front of
Speaker 1: Ed Bashan and got that job. Number five nurture new
Speaker 1: invaluable relationship capital because we don't have financial or legacy
Speaker 1: capital or in heritage capital to lean on. Technology is
Speaker 1: more efficient, but it's not more effective. Here's relationship capital
Speaker 1: before you in technology at work. So I'm during the
Speaker 1: pandemic having a conference calls like you and everybody else
Speaker 1: with everybody, and I can't name the name of the
Speaker 1: company or the person you figure it because it's well,
Speaker 1: you explain it. You understand at the moment why I can't.
Speaker 1: But I'm talking to this big player on Wall Street,
Speaker 1: like household name, and we've done two or three zoom
Speaker 1: calls in a year, John, what's goung on with you?
Speaker 1: Give me the update? And I tell him, and we
Speaker 1: have a forty minute forty minute call proper, and he'd
Speaker 1: hang up and we'd hang up, and it was great.
Speaker 1: When I was in New York on a trip and
Speaker 1: I called this guy, I said, Hey, can I stop
Speaker 1: by the office? Say? Oh, come on by. So I
Speaker 1: went by the office. No one's there, but everybody's trying
Speaker 1: to stay at home. And he said, let me come
Speaker 1: to my office. Let me show you. Show you my office.
Speaker 1: Come to the come down to the cafeteria. Let me
Speaker 1: show you our new cafeteria where we build this new
Speaker 1: skyscriper that he just invested in for his whole all
Speaker 1: of his people. And by the way, there was a
Speaker 1: lot of people in the cafeteria. This is during the
Speaker 1: independent pandemic, so the people were showing up for the
Speaker 1: reasons I'm telling you now, young associates showing up and
Speaker 1: smart season executives. Then he was like, well, come on,
Speaker 1: you want to joined me for lunch? Sure, So we
Speaker 1: go to a private dining room and I sit down
Speaker 1: and he says, So, John, tell me what's going on
Speaker 1: with you now? Mind you, I'm saying to myself, this
Speaker 1: is having a memory loss, Like we just covered this
Speaker 1: ground on two conference calls. Fine, I repeat the same
Speaker 1: thing I said on those calls. He's like, oh my god,
Speaker 1: this is it's amazing. Hey, Joe, come here. Joe, and
Speaker 1: my assistant he says, can you get Joe. Come in.
Speaker 1: Joe ran a real estate division for this company. Sit
Speaker 1: down here, pull up, have lunch with my friend John.
Speaker 1: Tell me again what you're doing. At the end of
Speaker 1: the conversation. Shouldn't we be involved with something like this?
Speaker 1: Can we invest in John's company or buy it or something?
Speaker 1: Do you know this company made to offer a tender
Speaker 1: offer for one hundred plus million dollars to buy my
Speaker 1: company shortly thereafter, and they didn't win that bid. Another
Speaker 1: company won the bid, but they helped me prove that
Speaker 1: my company was as valuable as I thought it was.
Speaker 1: But that would have only happened. That did only happen
Speaker 1: because I actually showed up. So I'm living the philosophy
Speaker 1: that I'm telling you that you should adopt yourself. I
Speaker 1: want you to so this is that was point number two.
Speaker 1: This my living legacy story. Number three, Be interested. Look
Speaker 1: around on that office when you're in that office with
Speaker 1: that CEO or that manager, whoever it is. Get into
Speaker 1: their hearts, not just in their heads. And do not
Speaker 1: try to get in their pockets. Do not be transactional.
Speaker 1: It's not about what you get. Is what you have
Speaker 1: to give that's true to life. Care and be there,
Speaker 1: be present in that conversation. Lastly, I want you to
Speaker 1: offer if the opportunity ever comes up, I want you
Speaker 1: to go to breakfast or lunch or coffee. If your
Speaker 1: a lady may not want to go to dinner because
Speaker 1: there may be something else going on and may be
Speaker 1: taking your friendliness for something else, So you might want
Speaker 1: to tap the brakes on a dinner. But if you
Speaker 1: have a chance to go to breakfast or launch or
Speaker 1: coffee with a leader in that company, again, most people
Speaker 1: will not be around. You want their undivided attention, and
Speaker 1: now you're really beginning to build real warmth in that relationship.
Speaker 1: Jamie Diamond, who's a friend of mine, CEO JP Morgan Chase,
Speaker 1: wrote a piece on a call this is Working, and
Speaker 1: it was advice for business leaders, And he said leaders
Speaker 1: have to get out. They have to get out all
Speaker 1: the time. They have to be curious and ask a
Speaker 1: million questions and be engaged. And just getting out of
Speaker 1: your office and getting on a plane or going to meetings,
Speaker 1: it sets off endorphins in your brain and energy and
Speaker 1: your soul. No different going to the gym versus looking
Speaker 1: at the gym equipment. It exercising yourself and exercising your
Speaker 1: brain has real value and creates and develops your soft
Speaker 1: skills of engaging with people. These are five I just
Speaker 1: give you five very good reasons why if you're part
Speaker 1: of the aspiration generation, you should want to take yourself
Speaker 1: to the office. The office. And here's the five rules
Speaker 1: of your economic liberation from my book The Memo. So
Speaker 1: I've got six books banking our future, love leaderships. I
Speaker 1: do this by memory. How the portin Save Capitalism the
Speaker 1: Memo up from nothing in my last book, Financial Literacy
Speaker 1: for all. Most of those are best sellers. You should
Speaker 1: get the last one for sure. But in my book
Speaker 1: The Memo, I wrote the fire rules of your Economic Liberation.
Speaker 1: We live in a free enterpris of some society. Embrace it.
Speaker 1: Don't argue with it. Even if you want to distribute
Speaker 1: money like a socialist, you have to first collect it
Speaker 1: like a capitalist. But what are we arguing about. Just
Speaker 1: show up and show out. Number two. Your mindset makes
Speaker 1: or loses you money. You choose. Your mindset makes or
Speaker 1: loses you money, you choose. Number three. Your relationships are investments.
Speaker 1: Build relationship capital with yourself first, and then expand from there.
Speaker 1: Number four, don't just get a job, Bey entrepreneurial because
Speaker 1: number four relates to number three. You're the product, not
Speaker 1: what you're tapping your computer, not what you're doing as
Speaker 1: a job title. They can get somebody to replace you
Speaker 1: on that, a I can replace you on that. Hello,
Speaker 1: please hear me. Artificial intelligence is going to replace forty
Speaker 1: percent of all jobs that are out there. And if
Speaker 1: you're just sitting at home and you're not visible and
Speaker 1: doing something that a computer can do, automation can do
Speaker 1: without you, then you're gone. So I want you to be.
Speaker 1: Don't just get a job. Be an entrepreneurial in your mindset.
Speaker 1: Create value. Number five. Spiritual capital is a start of
Speaker 1: true wealth. Own your own power, which is really what
Speaker 1: I was just trying to tell you. Now I'm going
Speaker 1: to give you a little bonus here in this podcast,
Speaker 1: which is why you want to stay at home. Now.
Speaker 1: I just told you to get out the house, right,
Speaker 1: but this is why you want to stay at home.
Speaker 1: So get out the house, go to work, all that stuff.
Speaker 1: But as soon as you can go back home, don't
Speaker 1: go to the club. Go back home. Don't go to
Speaker 1: the club unless you own the club. Now, am I
Speaker 1: telling you not to go a party? Of course, enjoy yourself.
Speaker 1: Whatever it is you enjoy, go do it. I'm not
Speaker 1: all things in balance, but you shouldn't be want to
Speaker 1: be the club four or five nights a week. You
Speaker 1: just paying off somebody's mortgage and all their business loans
Speaker 1: at that club, and they're selling your overpriced liquor, and
Speaker 1: they're making your brain numbs, so you can't get up
Speaker 1: and go to work, or you don't want to go
Speaker 1: to work, but you're focusing on the wrong things. I
Speaker 1: want you to understand why you actually need to have
Speaker 1: quiet time. I have quiet time. I go on retreats
Speaker 1: twice a year and I get away. I step off
Speaker 1: the field as much as I can the field of
Speaker 1: capitalism and free enterprise engagement leadership. I go and spend
Speaker 1: quiet time, reflecting, thinking, listening. The book The Power of Now,
Speaker 1: I'm thinking of that through by Eckert Toll And he says,
Speaker 1: yesterday's a memory, doesn't exist, Tomorrow's the present. It hasn't happened.
Speaker 1: But mostly have one foot in yesterday, one foot and tomorrow.
Speaker 1: And that's why they call the president gift. I want
Speaker 1: you to give yourself the gift of being present in
Speaker 1: your own life. When you do that, you create more time.
Speaker 1: You also create more headspace. You also you also get
Speaker 1: more creativity. Move from a surviving mindset to a thriving mindset,
Speaker 1: which was triggered as a winning mindset. Once you get
Speaker 1: about thirty, you start to realize that out in these streets,
Speaker 1: I mean it just rent and repeats, just the same
Speaker 1: old thing. And if you hang around nine broke people,
Speaker 1: you'll be the tenth. So I'm not trying to kill
Speaker 1: the club and kill your vibe or kill hanging out again.
Speaker 1: I go, I enjoy myself just like anybody else. I'm
Speaker 1: just saying that that's not where you can find billionaires, millionaires, CEOs, leaders.
Speaker 1: They're out. I mean they're sitting behind a computer or
Speaker 1: reading a book or play by the way you should
Speaker 1: read a book. They're they're reflecting, they're thinking, they need
Speaker 1: a clear head. I walk through life consciously oblivious of
Speaker 1: most things around me because it just doesn't matter. Drop
Speaker 1: the mic. This is John Hope Bryant. This is Money
Speaker 1: and Wealth. Get your pocket straight into you, get your
Speaker 1: mind straight. You made money during the day, you go
Speaker 1: wealth in your sleep. John Hope Brian Money and will
Speaker 1: tell all your friends to subscribe to this podcast that
Speaker 1: come at you every Thursday. This is my ministry of finance.
Speaker 1: I do it solo like I did this podcast episode,
Speaker 1: but I often bring on very amazing guests, people you'll
Speaker 1: never hear or find or get or get advice from
Speaker 1: anywhere on the planet. This is not like any other
Speaker 1: podcast episode or series. The people I get can't be
Speaker 1: gotten unless they just well, they like you. What's that
Speaker 1: called relationship capital, John O'Brien, I'm out go change your life.
Speaker 1: It starts right now. Money and Wealth with John O'Brien
Speaker 1: is a production of the Black Effect Podcast Network. For
Speaker 1: more podcasts from the Black Effect Podcast Network, visit the
Speaker 1: iHeartRadio app, Apple Podcasts, or wherever you listen to your
Speaker 1: favorite shows that depen