1 00:00:02,720 --> 00:00:16,400 Speaker 1: Bloomberg Audio Studios, Podcasts, Radio News. 2 00:00:18,560 --> 00:00:21,680 Speaker 2: Hello and welcome to another episode of The Odd Laws podcast. 3 00:00:21,760 --> 00:00:24,840 Speaker 2: I'm Joe Wisenthal and I'm Tracy Alloway. Tracy, we were 4 00:00:24,880 --> 00:00:27,240 Speaker 2: down in DC several weeks ago. We were at that 5 00:00:27,520 --> 00:00:30,360 Speaker 2: IF conference and we had a great meal when we 6 00:00:30,360 --> 00:00:30,840 Speaker 2: were in town. 7 00:00:30,920 --> 00:00:32,640 Speaker 3: We did indeed, so we had a good meal. 8 00:00:32,840 --> 00:00:33,120 Speaker 4: Yeah. 9 00:00:33,159 --> 00:00:36,280 Speaker 3: We went to a place called Butterworks, which is getting 10 00:00:36,479 --> 00:00:38,320 Speaker 3: a lot of buzz, has been getting a lot of 11 00:00:38,360 --> 00:00:41,440 Speaker 3: buzz for a while and sort of serves I don't 12 00:00:41,479 --> 00:00:43,960 Speaker 3: want to say farm to table because that's not really it, 13 00:00:44,000 --> 00:00:49,760 Speaker 3: but like an emphasis on organic maybe like rarer cuts 14 00:00:50,000 --> 00:00:53,680 Speaker 3: of meat. I remember we had bone marrow, which I 15 00:00:53,760 --> 00:00:56,520 Speaker 3: love bone marrow. The first time I ever ate bone 16 00:00:56,520 --> 00:00:58,640 Speaker 3: marrow was that in All you can Eat buffet in 17 00:00:58,720 --> 00:01:01,000 Speaker 3: Las Vegas, and it was so it wasn't even the 18 00:01:01,040 --> 00:01:03,640 Speaker 3: best bone marrow, but like I ended up with a 19 00:01:03,720 --> 00:01:05,759 Speaker 3: mountain of empty bones on my plate. 20 00:01:05,840 --> 00:01:07,920 Speaker 2: I think both of us like like sort of rich Man. 21 00:01:08,400 --> 00:01:10,240 Speaker 3: Well, it's like I would say, it's like sucking the 22 00:01:10,280 --> 00:01:13,160 Speaker 3: life for sound of an animal. It's animal essence. 23 00:01:13,400 --> 00:01:16,399 Speaker 2: We had really good fries, which famously and will probably 24 00:01:16,440 --> 00:01:20,600 Speaker 2: get beef sallow. No seed oils very hip these days. 25 00:01:20,840 --> 00:01:23,800 Speaker 2: I'm pretty sure we had uh something with flowg raw, 26 00:01:23,959 --> 00:01:26,240 Speaker 2: which I love. I seem to recall there was some 27 00:01:26,319 --> 00:01:28,119 Speaker 2: left on the plate and I was like, does anyone 28 00:01:28,120 --> 00:01:28,399 Speaker 2: want this? 29 00:01:28,440 --> 00:01:28,679 Speaker 4: Does it? 30 00:01:28,680 --> 00:01:30,520 Speaker 2: Can I take this bite? Can I take this bite? 31 00:01:30,680 --> 00:01:34,520 Speaker 2: I cannot resist fowgrast. Anyway, it was a really good meal. 32 00:01:34,959 --> 00:01:38,039 Speaker 2: I love doing restaurant episodes because or talking about the 33 00:01:38,040 --> 00:01:40,840 Speaker 2: food industry, because if you want to understand the economy, 34 00:01:41,240 --> 00:01:43,080 Speaker 2: both in the sort of short term, like where we 35 00:01:43,120 --> 00:01:45,520 Speaker 2: are on the cycle with food costs and labor costs 36 00:01:45,560 --> 00:01:49,280 Speaker 2: and how free spending people are, they're a great snapshot 37 00:01:49,400 --> 00:01:52,200 Speaker 2: and any given time they are just this perfect combination 38 00:01:52,280 --> 00:01:54,440 Speaker 2: of labor costs, inputs in rent, which is like the 39 00:01:54,440 --> 00:01:55,280 Speaker 2: whole economy. There. 40 00:01:55,480 --> 00:01:58,400 Speaker 3: There's also the supply chain issue, right, and we did 41 00:01:58,440 --> 00:02:02,120 Speaker 3: that whole episode on Cisco, the dominant food supplier to 42 00:02:02,160 --> 00:02:07,880 Speaker 3: restaurants in America. I doubt Butterworths uses Cisco for obvious reasons, 43 00:02:07,960 --> 00:02:11,520 Speaker 3: but like where they actually source their ingredients is a 44 00:02:11,520 --> 00:02:12,600 Speaker 3: really interesting topic. 45 00:02:12,840 --> 00:02:13,000 Speaker 4: Right. 46 00:02:13,040 --> 00:02:14,880 Speaker 2: This is what I say, which is that like there're 47 00:02:14,880 --> 00:02:17,760 Speaker 2: this perfect combination of the snapshot at the moment and 48 00:02:17,760 --> 00:02:20,960 Speaker 2: then the big structural things of how the economy works 49 00:02:21,240 --> 00:02:23,800 Speaker 2: across the cycle. So I really like restaurant episode. 50 00:02:23,880 --> 00:02:28,120 Speaker 3: There's also an interesting cultural element in this, and like 51 00:02:28,320 --> 00:02:32,320 Speaker 3: everything is cultural and political nowadays, including the restaurant business, 52 00:02:32,440 --> 00:02:34,760 Speaker 3: because Butterworths has been described as a sort of right 53 00:02:34,760 --> 00:02:37,240 Speaker 3: wing maga hangout, so we should talk about that. 54 00:02:37,520 --> 00:02:40,400 Speaker 2: Yeah, I'm fascinated by the DC scene because that has like, oh, 55 00:02:40,480 --> 00:02:43,959 Speaker 2: they're like Democrat bars Republican bars. I don't do they mix. 56 00:02:44,320 --> 00:02:44,720 Speaker 2: You got to. 57 00:02:44,760 --> 00:02:47,320 Speaker 3: Declare your political allegiance before you walk in. 58 00:02:47,560 --> 00:02:50,320 Speaker 2: It's so and actually there's something really profound here because 59 00:02:50,360 --> 00:02:53,119 Speaker 2: I feel like this is happening to brands of all types, right, yeah, 60 00:02:53,200 --> 00:02:56,239 Speaker 2: is this the right coded brand of the left coded brand, etc. 61 00:02:56,480 --> 00:02:58,400 Speaker 3: But in dec people have to choose side. 62 00:02:58,440 --> 00:03:00,600 Speaker 2: You have to choose sides. But anyway, it's funny, you know, 63 00:03:00,639 --> 00:03:03,040 Speaker 2: because we were there and our producer kills like we 64 00:03:03,040 --> 00:03:04,840 Speaker 2: should go to Butterworks. I was like, Oh, there's the 65 00:03:04,880 --> 00:03:06,480 Speaker 2: mega restaurant. Great, I want to check it out. But 66 00:03:06,520 --> 00:03:08,639 Speaker 2: when you go in, you know, it's not like there's 67 00:03:08,800 --> 00:03:09,959 Speaker 2: you know, you wouldn't know it. 68 00:03:10,000 --> 00:03:12,880 Speaker 3: Let's say, aren't wearing red hats and stuff, but you 69 00:03:12,880 --> 00:03:13,520 Speaker 3: would never. 70 00:03:13,360 --> 00:03:15,400 Speaker 2: Know it at all you would never like. At least 71 00:03:15,520 --> 00:03:17,360 Speaker 2: the night we were there, I didn't see any like 72 00:03:17,720 --> 00:03:21,400 Speaker 2: white house notables that I recognized, although apparently they do 73 00:03:21,480 --> 00:03:23,440 Speaker 2: hang out there from time to time. But it's not 74 00:03:23,480 --> 00:03:26,079 Speaker 2: like designed it. It looks just like a very nice, 75 00:03:26,200 --> 00:03:29,639 Speaker 2: normal restaurant, a real good, great dining room. 76 00:03:29,680 --> 00:03:32,080 Speaker 3: So there is a bit of a clubhouse element to it. 77 00:03:32,120 --> 00:03:34,640 Speaker 3: We should talk about the overall design because that's pretty 78 00:03:34,720 --> 00:03:35,400 Speaker 3: unique as well. 79 00:03:35,600 --> 00:03:35,800 Speaker 4: Well. 80 00:03:35,960 --> 00:03:37,640 Speaker 2: When I tweeted, I was like, oh, we had a 81 00:03:37,680 --> 00:03:39,920 Speaker 2: great meal at Butterwords on Twitter. All these people respond 82 00:03:39,960 --> 00:03:43,560 Speaker 2: because you know, apparently whatever anyway, it made the connection 83 00:03:44,280 --> 00:03:47,960 Speaker 2: with the chef and owner of the restaurant, Bart Hutchins, 84 00:03:48,000 --> 00:03:49,800 Speaker 2: we really do have the perfect guest. Therefore, to talk 85 00:03:49,840 --> 00:03:53,440 Speaker 2: about Butterworths. We're going to be speaking with Bart Hutchins. Bart, 86 00:03:53,560 --> 00:03:56,080 Speaker 2: thank you so much for coming on the out Lots podcast. 87 00:03:56,400 --> 00:03:57,600 Speaker 4: Yeah, thanks for having me. Guys. 88 00:03:57,680 --> 00:03:59,000 Speaker 2: What's a mega restaurant? 89 00:04:00,360 --> 00:04:01,760 Speaker 4: Oh God, where do we start? 90 00:04:03,400 --> 00:04:05,560 Speaker 2: Do you think of it when you see in the 91 00:04:05,640 --> 00:04:08,320 Speaker 2: media it's like auditions, Like, do you conceive of it 92 00:04:08,400 --> 00:04:10,160 Speaker 2: the same way that it's written about? What does that 93 00:04:10,200 --> 00:04:10,920 Speaker 2: mean in your head? 94 00:04:11,400 --> 00:04:14,720 Speaker 4: So the history of restaurants more or less doesn't include DC. 95 00:04:14,880 --> 00:04:16,640 Speaker 4: Like when we think of the great American restaurants, they 96 00:04:16,680 --> 00:04:18,680 Speaker 4: happened sort of in LA or they happened in New York. 97 00:04:18,680 --> 00:04:21,400 Speaker 4: And so you think about like Spago in the eighties, 98 00:04:21,440 --> 00:04:24,760 Speaker 4: I guess, and what people talk about when they talk 99 00:04:24,800 --> 00:04:27,520 Speaker 4: about Spago is like this actor was there, that actor 100 00:04:27,600 --> 00:04:29,960 Speaker 4: was there, whatever. And then when you talk about the 101 00:04:29,960 --> 00:04:32,600 Speaker 4: great restaurants of New York, you talk about this model 102 00:04:32,720 --> 00:04:36,240 Speaker 4: eight there, this actor eight there, this bank person eight there, 103 00:04:36,320 --> 00:04:38,840 Speaker 4: this like important person ate there. And so in DC, 104 00:04:39,080 --> 00:04:41,080 Speaker 4: the version of that now that sort of politics or 105 00:04:41,080 --> 00:04:44,160 Speaker 4: pop culture is like what politicians are eating at these restaurants, 106 00:04:44,200 --> 00:04:46,360 Speaker 4: and that sort of becomes what you're known for. And 107 00:04:46,400 --> 00:04:49,039 Speaker 4: so early on we were on the hill, and so 108 00:04:49,120 --> 00:04:52,160 Speaker 4: we developed a following among the new administration that came 109 00:04:52,200 --> 00:04:54,440 Speaker 4: in like two months after we opened. And so now 110 00:04:54,480 --> 00:04:57,200 Speaker 4: it is a Maga restaurant because that's like an interesting 111 00:04:57,200 --> 00:05:00,040 Speaker 4: way to talk about the restaurant because they're there, and 112 00:05:00,080 --> 00:05:02,240 Speaker 4: so it's just like your notability is like who's in 113 00:05:02,279 --> 00:05:04,160 Speaker 4: the dining room. And so early on we had a 114 00:05:04,200 --> 00:05:07,040 Speaker 4: lot of customers from the administration, from like Scott Bessen 115 00:05:07,160 --> 00:05:10,520 Speaker 4: to Mark Rubio, Steve Bannon, whatever, it may be, And 116 00:05:10,600 --> 00:05:13,599 Speaker 4: so as that sort of developed, it became the Maga restaurant. 117 00:05:13,600 --> 00:05:16,200 Speaker 4: But like, if we did what we did at Butterworths 118 00:05:16,240 --> 00:05:18,440 Speaker 4: Well in New York, it would be like the I 119 00:05:18,440 --> 00:05:21,240 Speaker 4: don't know, if we did it somewhere near Wall Street, 120 00:05:21,240 --> 00:05:23,200 Speaker 4: it would be like the Wall Street Restaurant. So I'm 121 00:05:23,200 --> 00:05:24,400 Speaker 4: not entirely it'd be like you. 122 00:05:24,360 --> 00:05:28,600 Speaker 2: Know, but just one quick thing follow up. When anyone 123 00:05:28,720 --> 00:05:33,120 Speaker 2: launches an establishment in DC, do they have to sort 124 00:05:33,200 --> 00:05:36,560 Speaker 2: of think about this question of sort of which side 125 00:05:36,600 --> 00:05:38,920 Speaker 2: we'll be aligned with this restaurant in terms of like 126 00:05:39,000 --> 00:05:40,120 Speaker 2: the market opportunity. 127 00:05:40,480 --> 00:05:41,760 Speaker 4: No, it's relatively new. 128 00:05:41,839 --> 00:05:42,000 Speaker 5: It was. 129 00:05:42,160 --> 00:05:45,239 Speaker 4: It was a binary sort of in the seventies, eighties, 130 00:05:45,360 --> 00:05:49,800 Speaker 4: nineties of like you had political customers or you didn't. Right, So, 131 00:05:49,839 --> 00:05:52,560 Speaker 4: there was a very famous restaurant in downtown DC in 132 00:05:52,560 --> 00:05:54,599 Speaker 4: the seventies called Sans Souci. It was like this French 133 00:05:54,640 --> 00:05:58,719 Speaker 4: restaurant and all the administrations went there, all these things, 134 00:05:58,920 --> 00:06:01,200 Speaker 4: and Mick Jaggers up one day and he wasn't wearing 135 00:06:01,240 --> 00:06:03,279 Speaker 4: a proper sports coat, so they kicked him out. But 136 00:06:03,480 --> 00:06:05,240 Speaker 4: it was a political place, like you had to look 137 00:06:05,279 --> 00:06:07,960 Speaker 4: like you sort of belonged there, and so there was 138 00:06:08,040 --> 00:06:10,359 Speaker 4: political restaurants or non political restaurants, and it was it 139 00:06:10,360 --> 00:06:12,120 Speaker 4: was a lot about proximity and how close you were 140 00:06:12,160 --> 00:06:16,360 Speaker 4: to these various buildings. But this like declaring everything sort 141 00:06:16,400 --> 00:06:19,119 Speaker 4: of right or left is very new and odd. 142 00:06:19,600 --> 00:06:21,480 Speaker 3: Okay, I want to go back to something you said, 143 00:06:21,720 --> 00:06:25,440 Speaker 3: I'm kind of surprised that Washington, d C. Didn't develop 144 00:06:25,520 --> 00:06:27,839 Speaker 3: more of a food scene given that, you know, I 145 00:06:27,839 --> 00:06:31,039 Speaker 3: think about it as a political city for obvious reasons. 146 00:06:31,440 --> 00:06:33,640 Speaker 3: A lot of politics is about, you know, being seen 147 00:06:33,720 --> 00:06:38,200 Speaker 3: with the right people and appearing important, and so it's 148 00:06:38,279 --> 00:06:40,760 Speaker 3: kind of surprising to me that it didn't develop more 149 00:06:40,800 --> 00:06:42,839 Speaker 3: of these like seen and be seen restaurants. 150 00:06:43,200 --> 00:06:45,960 Speaker 4: Yeah, it's strange. When we started the place, this was 151 00:06:46,200 --> 00:06:48,800 Speaker 4: sort of explicitly an aim, like the dining room is 152 00:06:48,839 --> 00:06:51,440 Speaker 4: designed to not hide anyone, right, like you will be 153 00:06:51,480 --> 00:06:54,080 Speaker 4: seen and be seen like there's no there's no hiding place. 154 00:06:54,680 --> 00:06:56,200 Speaker 4: That was a big part of the business model. Because 155 00:06:56,200 --> 00:06:58,200 Speaker 4: I was looking at Spago and a couple other places 156 00:06:58,200 --> 00:07:00,760 Speaker 4: in New York from the eighties and thinking through that process, 157 00:07:01,440 --> 00:07:03,760 Speaker 4: I think maybe the answer to DC is like it 158 00:07:03,800 --> 00:07:05,839 Speaker 4: was more of a house party thing, and there's always 159 00:07:05,839 --> 00:07:08,200 Speaker 4: been sort of like the gentlemen's clubs and the private clubs, 160 00:07:08,279 --> 00:07:11,160 Speaker 4: and like the Georgetown scene was a you bring in 161 00:07:11,200 --> 00:07:13,040 Speaker 4: a chef and do a party at your house like 162 00:07:13,080 --> 00:07:15,600 Speaker 4: there was. It was always like behind closed doors. It's 163 00:07:15,600 --> 00:07:18,920 Speaker 4: a very like the smokefield room thing exists for a reason, right, 164 00:07:18,920 --> 00:07:21,000 Speaker 4: Like DC is a town that likes to hide itself. 165 00:07:22,040 --> 00:07:24,440 Speaker 2: Yeah, it is interesting to think, like you read stories 166 00:07:24,480 --> 00:07:28,400 Speaker 2: about d C and all the legendary things that'd be 167 00:07:28,440 --> 00:07:32,080 Speaker 2: like some editor at the Washington Post or something like that, 168 00:07:32,120 --> 00:07:35,119 Speaker 2: we're famous for their cocktail parties and everyone was there. 169 00:07:35,240 --> 00:07:37,720 Speaker 2: So it is true. It does feel like the places 170 00:07:37,720 --> 00:07:40,440 Speaker 2: where people congregated did tend to be these more like 171 00:07:40,840 --> 00:07:43,920 Speaker 2: private antities. Just one more question, though, it is not 172 00:07:44,200 --> 00:07:46,640 Speaker 2: quite true that it's like, oh, you open the restaurant 173 00:07:46,800 --> 00:07:48,840 Speaker 2: before the new administration and they start up. I mean 174 00:07:49,400 --> 00:07:51,480 Speaker 2: you're one of your co owners. I think there's like 175 00:07:51,720 --> 00:07:53,960 Speaker 2: affiliated with Breitbart UK. I mean there are. 176 00:07:53,880 --> 00:07:55,960 Speaker 3: Sur Butterworth, it's named after him. 177 00:07:56,000 --> 00:07:59,000 Speaker 2: There are there are political routes to the restaurant, right totally. 178 00:07:59,040 --> 00:08:00,520 Speaker 4: I mean, this is this is part of being in DC. 179 00:08:00,640 --> 00:08:04,560 Speaker 4: We have six investors I think two a third one 180 00:08:04,560 --> 00:08:06,440 Speaker 4: I would have to ask because he's like a tech bro, 181 00:08:06,560 --> 00:08:08,240 Speaker 4: so you never know where they aligned. But two of 182 00:08:08,240 --> 00:08:11,240 Speaker 4: them are pretty solidly like classic libs, and a few 183 00:08:11,240 --> 00:08:14,320 Speaker 4: of them are pretty like MAGA adjacent conservatives. I will 184 00:08:14,320 --> 00:08:17,120 Speaker 4: say the one you're talking about, Rahem Kassam, he used 185 00:08:17,120 --> 00:08:20,000 Speaker 4: to work with Steve Bannon was the Breitbart editor in London. 186 00:08:20,480 --> 00:08:22,880 Speaker 4: He's done a lot of work with the administration. One 187 00:08:22,880 --> 00:08:25,240 Speaker 4: of our investors when we started. When we open the place, 188 00:08:25,320 --> 00:08:26,960 Speaker 4: you sort of invite all your friends and family and 189 00:08:26,960 --> 00:08:29,000 Speaker 4: that's how you sort of get the business going. And 190 00:08:29,040 --> 00:08:30,720 Speaker 4: it turns out he was just way better at it 191 00:08:30,720 --> 00:08:33,200 Speaker 4: than the rest of us. So, like the first night 192 00:08:33,200 --> 00:08:35,360 Speaker 4: we were open, there's like sixty reservations and I'm pretty 193 00:08:35,360 --> 00:08:37,760 Speaker 4: sure like forty five of them were from Raheem, And 194 00:08:37,840 --> 00:08:40,080 Speaker 4: so the MAGA thing did sort of generate in that way. 195 00:08:40,520 --> 00:08:43,760 Speaker 3: How difficult is it to get investors for a restaurant 196 00:08:43,800 --> 00:08:46,720 Speaker 3: business in general but also specifically in DC. 197 00:08:47,440 --> 00:08:52,040 Speaker 4: Yeah, it's like it's a terrible investment, right, Like, if 198 00:08:52,080 --> 00:08:54,200 Speaker 4: you're listening to this financial advice, don't do it. 199 00:08:54,360 --> 00:08:56,840 Speaker 3: Yeah, they say never open a restaurant, and I imagine 200 00:08:56,880 --> 00:08:59,320 Speaker 3: they also say never invest in a restaurant. 201 00:08:59,080 --> 00:09:02,080 Speaker 4: Right, So if you're looking to make money off an investment. 202 00:09:02,160 --> 00:09:04,120 Speaker 4: Never invest in a restaurant if you're looking to sort 203 00:09:04,120 --> 00:09:06,240 Speaker 4: of build for yourself a place to be to always 204 00:09:06,280 --> 00:09:08,600 Speaker 4: have the good table, to invite your friends, to have 205 00:09:08,640 --> 00:09:11,319 Speaker 4: something to talk about at dinner parties. It's one of 206 00:09:11,360 --> 00:09:13,440 Speaker 4: the best investments, right, Like, there's nothing more interesting that's 207 00:09:13,440 --> 00:09:15,800 Speaker 4: sort of like what's going on, And there's nothing more 208 00:09:15,840 --> 00:09:17,839 Speaker 4: convenient than like not having to host at your own 209 00:09:17,880 --> 00:09:19,400 Speaker 4: house and to be able to say, oh, I come 210 00:09:19,440 --> 00:09:22,120 Speaker 4: to my restaurants at my table. That part of it's great, 211 00:09:22,200 --> 00:09:25,079 Speaker 4: But as a business investment, it's like the worst, especially 212 00:09:25,120 --> 00:09:27,240 Speaker 4: post COVID. Like the Martins are joke. 213 00:09:27,760 --> 00:09:30,280 Speaker 2: Let's talk about the menu. I mean, the whole team came, 214 00:09:30,520 --> 00:09:33,480 Speaker 2: everyone loved the meal. Like, how do you go about 215 00:09:33,480 --> 00:09:38,079 Speaker 2: the process of sort of conceptualizing the overall menu? A 216 00:09:38,200 --> 00:09:39,280 Speaker 2: goal for the menu? 217 00:09:39,840 --> 00:09:44,720 Speaker 4: Yeah, so are specifically is working with farmers. So I 218 00:09:44,760 --> 00:09:46,520 Speaker 4: have a host of farmers that I've been working with 219 00:09:46,559 --> 00:09:49,360 Speaker 4: as a chef for I guess a decade now. Most 220 00:09:49,400 --> 00:09:53,439 Speaker 4: of them are the sort of Pennsylvania Amish and Mennonites. 221 00:09:53,800 --> 00:09:57,280 Speaker 4: They sort of not technologically plugged in folks, and so 222 00:09:57,880 --> 00:09:59,480 Speaker 4: I get a call from them on Mondays, they go, 223 00:09:59,640 --> 00:10:01,120 Speaker 4: this is sort of what's coming out of the ground 224 00:10:01,160 --> 00:10:03,560 Speaker 4: this week. These are which animals are being slaughtered, which 225 00:10:03,559 --> 00:10:06,000 Speaker 4: ones do you want? And then those products come in 226 00:10:06,000 --> 00:10:08,840 Speaker 4: and the menu is based off of that, which sort 227 00:10:08,840 --> 00:10:11,240 Speaker 4: of doesn't really allow you to have the same dish 228 00:10:11,240 --> 00:10:12,959 Speaker 4: on the menu every single day, which is a classic 229 00:10:13,000 --> 00:10:15,120 Speaker 4: sort of trope of the restaurant industry. If you're like 230 00:10:15,160 --> 00:10:16,960 Speaker 4: in culinary school or whatever, they'll sort of say, like, 231 00:10:17,000 --> 00:10:19,920 Speaker 4: consistency is super important. You should have the same dish, 232 00:10:20,000 --> 00:10:21,960 Speaker 4: prepare the same way every time, because if it becomes 233 00:10:21,960 --> 00:10:23,880 Speaker 4: somebody favorite and they can't come get it next week, 234 00:10:23,920 --> 00:10:26,360 Speaker 4: they'll be super mad and they'll stop being your customer. 235 00:10:26,559 --> 00:10:29,360 Speaker 4: But what that does is sort of create a sort 236 00:10:29,360 --> 00:10:31,400 Speaker 4: of leans into a global supply chain where you, like, 237 00:10:31,440 --> 00:10:35,000 Speaker 4: you have to have bananas every single day if you 238 00:10:35,040 --> 00:10:37,400 Speaker 4: have a bananas foster, but like, bananas are not growing 239 00:10:37,840 --> 00:10:39,920 Speaker 4: year round unless you're willing to sort of go across 240 00:10:39,920 --> 00:10:41,760 Speaker 4: the globe, and then you're dealing with shipping and the 241 00:10:41,760 --> 00:10:44,480 Speaker 4: product's not as fresh in all of these sort of problems. 242 00:10:44,559 --> 00:10:46,600 Speaker 4: So what we do is we work with these farmers 243 00:10:46,600 --> 00:10:48,160 Speaker 4: and whatever's coming out of the ground at that time 244 00:10:48,240 --> 00:10:50,320 Speaker 4: is what we're doing. And so in the summer, when 245 00:10:50,320 --> 00:10:52,280 Speaker 4: there's a ton of tomatoes, we're getting all the tomatoes 246 00:10:52,280 --> 00:10:54,520 Speaker 4: in that we can, and what we're not selling and using, 247 00:10:54,600 --> 00:10:56,480 Speaker 4: we're canning to make to tomato sauce in the winter 248 00:10:56,520 --> 00:10:58,480 Speaker 4: when there's no tomatoes, Like that's a really sort of 249 00:10:58,480 --> 00:11:00,800 Speaker 4: good way to work around not having produce in the winter. 250 00:11:01,520 --> 00:11:03,839 Speaker 4: But other than that, we're sort of obligated to and 251 00:11:03,880 --> 00:11:06,160 Speaker 4: constrained by what's actually coming out of the ground at 252 00:11:06,160 --> 00:11:06,559 Speaker 4: that time. 253 00:11:07,120 --> 00:11:09,520 Speaker 3: Is it true that you don't serve burgers because you 254 00:11:09,559 --> 00:11:11,680 Speaker 3: don't want everyone to just go into the restaurant and 255 00:11:11,760 --> 00:11:12,960 Speaker 3: order a burger all the time? 256 00:11:13,320 --> 00:11:18,400 Speaker 4: The burger conundrum is the burger conundrum is the is 257 00:11:18,440 --> 00:11:21,199 Speaker 4: the bane of my existence. So I had a restaurant 258 00:11:21,480 --> 00:11:24,679 Speaker 4: three blocks from Butterwors years ago called Buckert's. It was 259 00:11:24,800 --> 00:11:27,480 Speaker 4: a lot like Butterwors, but smaller, and we did a 260 00:11:27,480 --> 00:11:30,240 Speaker 4: burger because that was it's good money at the time, 261 00:11:30,520 --> 00:11:33,200 Speaker 4: and it quickly became like one of those like, oh, 262 00:11:33,240 --> 00:11:35,960 Speaker 4: this is best burger in DC, really popular burger. And 263 00:11:36,040 --> 00:11:38,200 Speaker 4: so then you you do this like really interesting dish 264 00:11:38,240 --> 00:11:40,640 Speaker 4: with pheasant or you know whatever, and you work really 265 00:11:40,640 --> 00:11:42,400 Speaker 4: hard on and you're so excited you can't wait. People 266 00:11:42,440 --> 00:11:44,280 Speaker 4: try it, and then you sell thirty burgers in a night, 267 00:11:44,800 --> 00:11:47,040 Speaker 4: and then you're done. And so the problem with the 268 00:11:47,040 --> 00:11:49,440 Speaker 4: burger is not that it's it's bad economics or that 269 00:11:49,480 --> 00:11:51,960 Speaker 4: it's a bad dish. I love burgers as much as anyone. 270 00:11:52,080 --> 00:11:53,920 Speaker 4: The problem is, if you do it well, it's the 271 00:11:53,960 --> 00:11:57,320 Speaker 4: only thing you become capable of selling because it's so 272 00:11:57,360 --> 00:12:00,880 Speaker 4: self explanatory and it's it's so desirable. And so if 273 00:12:00,880 --> 00:12:03,000 Speaker 4: you want to sort of work with all these products, 274 00:12:03,000 --> 00:12:04,560 Speaker 4: if you want to be able to sort of sell 275 00:12:04,600 --> 00:12:05,960 Speaker 4: bone marrow, or you want to be able to sell 276 00:12:05,960 --> 00:12:07,360 Speaker 4: these game birds, or you want to be able to 277 00:12:07,400 --> 00:12:09,800 Speaker 4: sell this weird vegetable, you can't have a burger because 278 00:12:09,840 --> 00:12:11,520 Speaker 4: it just dominates the entire menu. 279 00:12:11,960 --> 00:12:15,319 Speaker 3: This actually reminds me of the podcast industry, right because often, 280 00:12:15,440 --> 00:12:19,200 Speaker 3: like some of our best episodes, I would argue, some 281 00:12:19,320 --> 00:12:22,800 Speaker 3: of our episodes that get the best feedback come in 282 00:12:23,080 --> 00:12:26,079 Speaker 3: lower in terms of downloads than some that I am 283 00:12:26,160 --> 00:12:27,480 Speaker 3: not such a fan of. 284 00:12:28,000 --> 00:12:30,320 Speaker 2: No, this is really interesting. I'd never thought about this. 285 00:12:30,480 --> 00:12:33,480 Speaker 2: If you have any I Guess signature item, it has 286 00:12:33,559 --> 00:12:36,480 Speaker 2: this crowding out effect. The moment you have a great 287 00:12:36,480 --> 00:12:38,360 Speaker 2: burger and it gets on the bus. I was like, Oh, 288 00:12:38,360 --> 00:12:40,280 Speaker 2: we all show got to order the best burger in 289 00:12:40,360 --> 00:12:43,400 Speaker 2: DC because we're here. Then what is the points of investing? 290 00:12:43,440 --> 00:12:46,120 Speaker 2: I had never thought about this phenomenon, the curse of 291 00:12:46,120 --> 00:12:49,040 Speaker 2: the Curse of the burger, But how I go, Okay, hey, 292 00:12:49,040 --> 00:12:50,719 Speaker 2: what about all this other great stuff that. 293 00:12:50,679 --> 00:12:52,640 Speaker 4: We have audience capture for ground beets? 294 00:13:09,040 --> 00:13:11,840 Speaker 2: Okay, so you talk to the farmers in Pennsylvania, et cetera. 295 00:13:12,080 --> 00:13:14,439 Speaker 2: How does it get there? Who are the entities that 296 00:13:14,679 --> 00:13:17,120 Speaker 2: actually deliver the food? And how built out is that? 297 00:13:17,160 --> 00:13:19,120 Speaker 2: Who are these companies and so forth that actually make 298 00:13:19,160 --> 00:13:20,240 Speaker 2: this distribution happen. 299 00:13:20,400 --> 00:13:22,520 Speaker 4: So I'm a psycho and I try to avoid the 300 00:13:22,760 --> 00:13:25,680 Speaker 4: quote unquote larger supply chain at all costs. So the 301 00:13:25,800 --> 00:13:28,160 Speaker 4: actual way that the produce and most of the meat 302 00:13:28,200 --> 00:13:30,400 Speaker 4: gets to the restaurant is a literal amige guy with 303 00:13:30,480 --> 00:13:33,240 Speaker 4: like a hat and the beard and everything shows up 304 00:13:33,240 --> 00:13:34,959 Speaker 4: at seven eight. He's like one of the few people 305 00:13:35,000 --> 00:13:37,880 Speaker 4: that has the key box code to the restaurant because 306 00:13:37,880 --> 00:13:40,240 Speaker 4: he refuses to be in DC during the day because 307 00:13:40,240 --> 00:13:42,200 Speaker 4: there's too much traffic and it's too loud. He says, 308 00:13:42,360 --> 00:13:44,960 Speaker 4: fair enough, so he comes in early comes to the restaurant, 309 00:13:45,040 --> 00:13:47,360 Speaker 4: drops it all off. We show up, it's there for 310 00:13:47,400 --> 00:13:49,720 Speaker 4: a lot of restaurants. It is sort of Cisco and 311 00:13:49,920 --> 00:13:52,199 Speaker 4: a couple of other really large companies that are that are 312 00:13:52,200 --> 00:13:54,839 Speaker 4: doing this procurement. And then a huge tractor trailer shows up. 313 00:13:54,920 --> 00:13:57,960 Speaker 4: And these are sort of commoditized and like they're pretty 314 00:13:57,960 --> 00:13:59,800 Speaker 4: standard across the industry. But if you want to break 315 00:13:59,800 --> 00:14:01,600 Speaker 4: out that you're dealing with like a guy with a 316 00:14:01,640 --> 00:14:03,880 Speaker 4: Ford F one fifty and a trailer. 317 00:14:04,640 --> 00:14:07,280 Speaker 3: I know you said you had these farmer relationships from 318 00:14:07,320 --> 00:14:10,040 Speaker 3: your previous experience as a restaurant owner, but how do 319 00:14:10,080 --> 00:14:15,120 Speaker 3: you actually go about finding and identifying potential suppliers, especially 320 00:14:15,200 --> 00:14:18,480 Speaker 3: in the Amish and Mennonite community, because you know, I 321 00:14:18,480 --> 00:14:22,640 Speaker 3: imagine they're not necessarily posting ads online or something like that. 322 00:14:23,000 --> 00:14:25,520 Speaker 4: No, they have a landline that they're only allowed to 323 00:14:25,600 --> 00:14:28,400 Speaker 4: use in the barn for one of them. So in 324 00:14:28,480 --> 00:14:31,640 Speaker 4: the earlier days, now that they're sort of an economy 325 00:14:31,680 --> 00:14:35,040 Speaker 4: for this because the farm table thing happened, But in 326 00:14:35,080 --> 00:14:37,880 Speaker 4: the early days before that was sort of an industry 327 00:14:37,880 --> 00:14:39,800 Speaker 4: of it in and of itself. The trick was you 328 00:14:39,840 --> 00:14:42,280 Speaker 4: would go to farmers' markets like actually the same one 329 00:14:42,280 --> 00:14:44,200 Speaker 4: that you would go to on a Saturday morning or whatever, 330 00:14:44,520 --> 00:14:46,000 Speaker 4: when you would talk to the farmer and you would 331 00:14:46,000 --> 00:14:48,200 Speaker 4: sort of say like, Hey, these carrots are really good. 332 00:14:48,520 --> 00:14:50,520 Speaker 4: I have a restaurant. I want to buy eighty pounds 333 00:14:50,560 --> 00:14:53,280 Speaker 4: of them every week. Can I get your contact information 334 00:14:53,520 --> 00:14:55,600 Speaker 4: or whatever it may be. And then for a lot 335 00:14:55,640 --> 00:14:58,160 Speaker 4: of those, if you see your favorite farm stall at 336 00:14:58,200 --> 00:15:00,840 Speaker 4: the market on Saturdays disappear, it's because of enough of 337 00:15:00,920 --> 00:15:02,480 Speaker 4: us are buying their stuff to where they don't have 338 00:15:02,480 --> 00:15:03,560 Speaker 4: to deal with that anymore. 339 00:15:03,600 --> 00:15:04,600 Speaker 3: Yeah, it's your fault. 340 00:15:04,680 --> 00:15:05,400 Speaker 4: It's my fault. 341 00:15:05,560 --> 00:15:09,120 Speaker 2: I didn't know that. Yeah, So there's farmers' markets in 342 00:15:09,120 --> 00:15:11,320 Speaker 2: my neighborhood in the East Village. I love going to 343 00:15:11,360 --> 00:15:14,200 Speaker 2: a farmer's market. Actually, I never really thought about farmer's 344 00:15:14,200 --> 00:15:17,320 Speaker 2: market economics before. But how much are farmers markets in 345 00:15:17,440 --> 00:15:22,880 Speaker 2: general about the revenue that they make their versus like 346 00:15:23,120 --> 00:15:27,600 Speaker 2: building some of these connections such that they have more 347 00:15:28,200 --> 00:15:31,560 Speaker 2: a place to be seen by potentially commercial clients. 348 00:15:31,760 --> 00:15:34,560 Speaker 4: Yeah, you should definitely add you know, next time you're there. 349 00:15:34,720 --> 00:15:37,600 Speaker 4: Ask But my understanding is that if you're at the 350 00:15:37,640 --> 00:15:40,040 Speaker 4: farmer's market, you're sort of at the beginning of your 351 00:15:40,120 --> 00:15:44,200 Speaker 4: cycle as a new company, a new enterprise, or the end. 352 00:15:44,800 --> 00:15:46,600 Speaker 4: And so you know, there was a farmer that I 353 00:15:46,600 --> 00:15:50,240 Speaker 4: bought from from a long time who did pigs up 354 00:15:50,280 --> 00:15:54,280 Speaker 4: in Illinois and now working with a closer distributor in Virginia. 355 00:15:54,720 --> 00:15:56,120 Speaker 4: But the last time I saw him, he was at 356 00:15:56,120 --> 00:15:57,960 Speaker 4: the farmer's market and he was like, yeah, yeah, this 357 00:15:58,000 --> 00:16:00,000 Speaker 4: is the only outlet I have to sell things anymore. 358 00:16:00,120 --> 00:16:01,760 Speaker 4: Like we're on the way out. We're like we're done, 359 00:16:01,760 --> 00:16:04,440 Speaker 4: We're closing up shop, we're selling the farm. And so 360 00:16:05,080 --> 00:16:07,080 Speaker 4: that's sort of the cycle. Is either they're trying to 361 00:16:07,080 --> 00:16:09,640 Speaker 4: build an audience so that they can do this wholesale process, 362 00:16:09,880 --> 00:16:11,840 Speaker 4: or they're sort of like this is their last leg 363 00:16:11,880 --> 00:16:13,960 Speaker 4: because it's not a great economic model, like being at 364 00:16:13,960 --> 00:16:17,640 Speaker 4: a farmer's market is it's like small potatoes for them. 365 00:16:17,680 --> 00:16:20,280 Speaker 3: I know you said that the ingredients and the menu 366 00:16:20,320 --> 00:16:24,000 Speaker 3: construction was influenced by seasonality, So what's in season at 367 00:16:24,040 --> 00:16:27,400 Speaker 3: any given time? But how much does price actually influence 368 00:16:27,480 --> 00:16:30,040 Speaker 3: your decisions? So you know, if a farmer comes in 369 00:16:30,080 --> 00:16:32,600 Speaker 3: and says, I have trying to think of an expensive 370 00:16:32,640 --> 00:16:34,720 Speaker 3: thing faw graw, I have the best fog graw in 371 00:16:34,760 --> 00:16:38,240 Speaker 3: the world, or something like that. But it's really really expensive. 372 00:16:38,800 --> 00:16:42,120 Speaker 3: Would you still buy it? Do your customers care about price? 373 00:16:43,240 --> 00:16:46,120 Speaker 4: Oh? Boy, they do? 374 00:16:46,520 --> 00:16:47,760 Speaker 2: Sorry, no, no, they do. 375 00:16:48,000 --> 00:16:49,720 Speaker 4: I've been thinking about this a lot, so I was, 376 00:16:49,800 --> 00:16:50,960 Speaker 4: you know, it's the end of the year, so I'm 377 00:16:51,000 --> 00:16:52,800 Speaker 4: doing numbers and all those things you have to do 378 00:16:52,800 --> 00:16:54,880 Speaker 4: when you have investors. And I was looking at the 379 00:16:54,920 --> 00:16:58,480 Speaker 4: price of French fries specifically, and we've been noted for 380 00:16:58,520 --> 00:17:00,920 Speaker 4: the French fries and the beef teller fries and the 381 00:17:00,920 --> 00:17:03,320 Speaker 4: best fries in DC and whatever. And I think they're 382 00:17:03,360 --> 00:17:05,080 Speaker 4: on the menu right now for twelve bucks in order. 383 00:17:05,240 --> 00:17:07,040 Speaker 4: And I was looking at an old menu of mine 384 00:17:07,040 --> 00:17:09,280 Speaker 4: from a restaurant, you know, in twenty nineteen, and they 385 00:17:09,280 --> 00:17:11,360 Speaker 4: were on the same fries I've been making the same 386 00:17:11,359 --> 00:17:13,560 Speaker 4: price forever. They were on the menu for nine bucks 387 00:17:13,600 --> 00:17:14,800 Speaker 4: in order, and I was like, wow, they've you know, 388 00:17:15,080 --> 00:17:17,000 Speaker 4: really gone up. Twelve bucks is kind of expensive for 389 00:17:17,040 --> 00:17:18,760 Speaker 4: an order of fries, Like is there any room for this? 390 00:17:19,359 --> 00:17:22,040 Speaker 4: And I started sort of digging into the price of 391 00:17:22,080 --> 00:17:25,119 Speaker 4: goods and the labor involved and realized that, like, if 392 00:17:25,160 --> 00:17:27,480 Speaker 4: I wanted the same sort of margins on that nine 393 00:17:27,520 --> 00:17:29,399 Speaker 4: dollars order fries that I have on my now twelve 394 00:17:29,480 --> 00:17:32,440 Speaker 4: dollars order fries, they would actually be twenty five bucks. Wow. 395 00:17:32,480 --> 00:17:34,600 Speaker 4: So like we've just sort of like the cost of 396 00:17:34,600 --> 00:17:36,720 Speaker 4: goods is like eviscerated sort of the margins on that, 397 00:17:36,800 --> 00:17:39,040 Speaker 4: and we found other ways to make it up in 398 00:17:39,119 --> 00:17:41,200 Speaker 4: different areas of the menu or with private events or 399 00:17:41,240 --> 00:17:44,439 Speaker 4: whatever catering, whatever it may be. But chefs are not 400 00:17:44,480 --> 00:17:46,720 Speaker 4: inclined to at least like the chefs that are in 401 00:17:46,760 --> 00:17:48,560 Speaker 4: the kitchen every day are not inclined to think about 402 00:17:48,560 --> 00:17:50,399 Speaker 4: the price of goods because they want the best product. 403 00:17:50,400 --> 00:17:52,200 Speaker 4: Like they'll sort of stretch their own margins to get 404 00:17:52,200 --> 00:17:54,720 Speaker 4: the better product. If you're eating at a restaurant where 405 00:17:54,760 --> 00:17:57,760 Speaker 4: like the chef is named on something, you're getting the 406 00:17:57,800 --> 00:18:00,760 Speaker 4: best product no matter what it costs. Because we're psychotic 407 00:18:00,800 --> 00:18:03,800 Speaker 4: and obsessive in that way, because we tend to be 408 00:18:03,840 --> 00:18:06,280 Speaker 4: more artists than like economists, right, so they want the 409 00:18:06,320 --> 00:18:08,800 Speaker 4: thing to taste as good as they can, specifically because 410 00:18:08,800 --> 00:18:10,159 Speaker 4: other chefs are gonna come in and eat and be 411 00:18:10,240 --> 00:18:13,280 Speaker 4: like this is this is that doodoo flograph from Cisco 412 00:18:13,400 --> 00:18:15,440 Speaker 4: or whatever, and why are you serving that? And it's 413 00:18:15,480 --> 00:18:16,439 Speaker 4: really embarrassing for you. 414 00:18:16,880 --> 00:18:19,360 Speaker 2: Wait, do you have specials at the restaurant. 415 00:18:19,560 --> 00:18:21,240 Speaker 4: No, because we changed the menu every day. So the 416 00:18:21,240 --> 00:18:24,000 Speaker 4: special thing is designed to allow you to keep the 417 00:18:24,040 --> 00:18:26,760 Speaker 4: same menu year round and then like do the seasonal 418 00:18:26,760 --> 00:18:28,080 Speaker 4: thing on the weekends or whatever. 419 00:18:28,400 --> 00:18:30,560 Speaker 2: I see, Well maybe you could just there's just a 420 00:18:30,600 --> 00:18:33,679 Speaker 2: general question. I think like everyone who read that Kitchen 421 00:18:33,720 --> 00:18:38,120 Speaker 2: Confidential became really like cynical about specials. It's like, oh, 422 00:18:38,200 --> 00:18:40,159 Speaker 2: this is just how the chef gets rid of the 423 00:18:40,200 --> 00:18:42,760 Speaker 2: fish that's about to go bad or whatever. Can you 424 00:18:42,880 --> 00:18:46,720 Speaker 2: clear up some misconceptions or like how real is that? 425 00:18:46,920 --> 00:18:48,879 Speaker 2: I don't know that book made me. I read it 426 00:18:48,880 --> 00:18:50,639 Speaker 2: in high school. You know, a high schooler loves the 427 00:18:50,680 --> 00:18:53,399 Speaker 2: book like that, but like maybe early college, but like 428 00:18:53,480 --> 00:18:56,320 Speaker 2: it makes you very cynical about a lot of decisions. 429 00:18:56,400 --> 00:18:59,000 Speaker 2: And this comes out and it's like, oh this is 430 00:18:59,040 --> 00:19:01,040 Speaker 2: this is just a plate of like toimatoes with vinegar 431 00:19:01,119 --> 00:19:04,600 Speaker 2: and they called it something fancy, Like how real is 432 00:19:04,680 --> 00:19:05,640 Speaker 2: that phenomenon? 433 00:19:06,119 --> 00:19:08,880 Speaker 4: Yeah? So two things Number one. In his second book, 434 00:19:08,880 --> 00:19:12,200 Speaker 4: he totally Anthony in his second book, Medium Raw, I 435 00:19:12,200 --> 00:19:15,760 Speaker 4: think it was called he totally regrets writing that essay. 436 00:19:16,000 --> 00:19:18,440 Speaker 4: He's like, this has been detrimental to the restaurant industry. 437 00:19:18,480 --> 00:19:20,760 Speaker 4: I was an idiot I was really mad. I'm sorry 438 00:19:20,840 --> 00:19:24,159 Speaker 4: I wrote that. It's not true. So the funny thing 439 00:19:24,200 --> 00:19:27,000 Speaker 4: about Anthony Bourdain and this is he wasn't like a 440 00:19:27,040 --> 00:19:29,680 Speaker 4: good chef. He was like a very normal, run of 441 00:19:29,720 --> 00:19:32,120 Speaker 4: the mill chef. He was a great writer, a really 442 00:19:32,160 --> 00:19:35,240 Speaker 4: good media personality, but like if he lived in Columbus, 443 00:19:35,280 --> 00:19:36,760 Speaker 4: like he would be the chef of an Applebee's. Like 444 00:19:36,800 --> 00:19:39,000 Speaker 4: it was a very like like me in the road, 445 00:19:39,119 --> 00:19:42,359 Speaker 4: like a workman. God, that's gonna get clipped to look 446 00:19:42,400 --> 00:19:46,080 Speaker 4: like a jerk, but like he and he would say 447 00:19:46,080 --> 00:19:48,159 Speaker 4: that himself, like he wasn't like a grand sort of 448 00:19:48,359 --> 00:19:50,639 Speaker 4: hoe chef or whatever. He was a workman. He was 449 00:19:50,680 --> 00:19:54,679 Speaker 4: a journeyman. And so that is true at that level. 450 00:19:54,760 --> 00:19:57,520 Speaker 4: It's totally true, and all of it's still true to 451 00:19:57,560 --> 00:19:59,240 Speaker 4: this day. Like if the fish is starting to go 452 00:19:59,320 --> 00:20:01,920 Speaker 4: bad on Friday and you're one of those restaurants they 453 00:20:01,920 --> 00:20:03,720 Speaker 4: are going to toss it in vinagrette and put it 454 00:20:03,720 --> 00:20:05,520 Speaker 4: on a salad on the brunch menu. That's one hundred 455 00:20:05,520 --> 00:20:08,680 Speaker 4: percent going to happen. But the bar, since that essay 456 00:20:08,720 --> 00:20:10,359 Speaker 4: was written in the nineties or I think it was 457 00:20:10,400 --> 00:20:13,280 Speaker 4: the y the bar for chefs, and because the whole 458 00:20:13,280 --> 00:20:16,600 Speaker 4: foody revolution of the mid oughts. The lowest level of 459 00:20:16,600 --> 00:20:18,520 Speaker 4: like chef is much higher than it was then. Like 460 00:20:18,560 --> 00:20:21,600 Speaker 4: there's there's fewer and fewer journeymen, and there's more and 461 00:20:21,600 --> 00:20:23,920 Speaker 4: more people who are into it because they're like obsessive 462 00:20:23,960 --> 00:20:27,040 Speaker 4: about the products and sort of artistically minded in that regard. 463 00:20:27,119 --> 00:20:29,560 Speaker 4: So if you're eating at a restaurant that's not a chain, 464 00:20:29,880 --> 00:20:32,440 Speaker 4: I wouldn't worry too much about that stuff because they, 465 00:20:32,480 --> 00:20:34,760 Speaker 4: if anything, they're more inclined to throw it out before 466 00:20:34,760 --> 00:20:37,120 Speaker 4: you would even notice, because they're just sort of like 467 00:20:37,160 --> 00:20:39,399 Speaker 4: they would be ashamed if they sold a piece of 468 00:20:39,400 --> 00:20:40,480 Speaker 4: fish that smelled bad. 469 00:20:41,119 --> 00:20:45,359 Speaker 3: In defense of Anthony Bourdain's cooking ability, his cookbook is 470 00:20:45,480 --> 00:20:48,520 Speaker 3: really good and he has an awesome recipe for lasagna 471 00:20:48,600 --> 00:20:52,840 Speaker 3: and then a whole like schedule for doing Thanksgiving dinner, 472 00:20:52,920 --> 00:20:56,240 Speaker 3: and I follow those religiously, although I will admit they're 473 00:20:56,440 --> 00:20:59,359 Speaker 3: you know, they're basic recipes in some sense, they're not 474 00:20:59,400 --> 00:21:03,320 Speaker 3: particularly creative, but they're great and I rely on them anyway. 475 00:21:03,800 --> 00:21:06,800 Speaker 3: You know, you mentioned the importance of chefs in a 476 00:21:06,840 --> 00:21:10,760 Speaker 3: restaurant like this. How competitive are restaurants when it comes 477 00:21:10,800 --> 00:21:12,320 Speaker 3: to getting the best chef. 478 00:21:13,000 --> 00:21:16,400 Speaker 4: Extremely It's like when we were opening Butterworths, I would 479 00:21:16,440 --> 00:21:20,440 Speaker 4: go stand out back of restaurants that I liked, where 480 00:21:20,680 --> 00:21:23,320 Speaker 4: the sort of dumpsters were where people might take smoke breaks, 481 00:21:23,720 --> 00:21:25,320 Speaker 4: in hopes that I could talk to the cooks and 482 00:21:25,359 --> 00:21:29,040 Speaker 4: steal them. So we trade talent and sort of fight 483 00:21:29,080 --> 00:21:32,800 Speaker 4: over talent in extremely competitive way, so much so that 484 00:21:33,000 --> 00:21:36,119 Speaker 4: there's like serious feuds over it across the cities, Like 485 00:21:36,119 --> 00:21:38,000 Speaker 4: in New York DC, in LA there are chefs who 486 00:21:38,000 --> 00:21:41,080 Speaker 4: hate each other because they steal each other's cooks. Particularly 487 00:21:41,119 --> 00:21:43,679 Speaker 4: if you have like a really good fast dishwasher and 488 00:21:43,720 --> 00:21:46,280 Speaker 4: I can have one dishwasher instaff too, I'm gonna take 489 00:21:46,320 --> 00:21:47,080 Speaker 4: your dishwasher. 490 00:21:47,600 --> 00:21:50,320 Speaker 2: Wow, Can I ask you? So the night that we 491 00:21:50,320 --> 00:21:53,600 Speaker 2: were there, after I tweeted we were there, and I 492 00:21:53,600 --> 00:21:55,639 Speaker 2: think maybe you sent maybe it was a via DM, 493 00:21:55,840 --> 00:21:57,800 Speaker 2: and you're like, oh, I'm glad you enjoyed the meal. 494 00:21:57,800 --> 00:21:59,560 Speaker 2: I think we had sort of an off night or 495 00:21:59,680 --> 00:22:02,359 Speaker 2: something like that. What does that mean, like an off 496 00:22:02,440 --> 00:22:05,119 Speaker 2: night or from the perspective of the chef, because it 497 00:22:05,160 --> 00:22:07,480 Speaker 2: certainly seemed like a very busy night, et cetera. Our 498 00:22:07,480 --> 00:22:09,960 Speaker 2: food was excellent in your mind When you say, oh, 499 00:22:10,040 --> 00:22:11,919 Speaker 2: you know what, we kind of had an off night. 500 00:22:11,920 --> 00:22:12,879 Speaker 2: What does that mean to you? 501 00:22:13,160 --> 00:22:15,240 Speaker 4: It can mean a few things. That night, specifically, it 502 00:22:15,320 --> 00:22:18,520 Speaker 4: meant it was very busy that night, but the business 503 00:22:18,640 --> 00:22:20,280 Speaker 4: was not spread out. It wasn't like, oh, there's a 504 00:22:20,280 --> 00:22:22,360 Speaker 4: table at six fifteen, then another table at six thirty, 505 00:22:22,400 --> 00:22:24,399 Speaker 4: and then an oblow table. It was every single table 506 00:22:24,400 --> 00:22:27,080 Speaker 4: came in at the exact same time. And so what 507 00:22:27,240 --> 00:22:30,159 Speaker 4: happens then is all your production lines get screwed at 508 00:22:30,160 --> 00:22:31,960 Speaker 4: the exact same time. So then there's a huge wave 509 00:22:32,000 --> 00:22:34,600 Speaker 4: of cocktails, and the bartender's rushing through all the cocktails 510 00:22:34,640 --> 00:22:36,760 Speaker 4: because all the cocktail orders came in at the same time. 511 00:22:37,160 --> 00:22:38,879 Speaker 4: And then it moves to the kitchen, and the kitchen's 512 00:22:38,920 --> 00:22:40,560 Speaker 4: rushing through all the orders because they all came in 513 00:22:40,560 --> 00:22:42,160 Speaker 4: at the same time. Instead of sort of like being 514 00:22:42,200 --> 00:22:45,200 Speaker 4: super purposeful and like, okay, I have ten minutes to 515 00:22:45,240 --> 00:22:46,359 Speaker 4: do this one, and then the next one's going to 516 00:22:46,440 --> 00:22:47,600 Speaker 4: come in, and then the next one's going to come in. 517 00:22:47,840 --> 00:22:49,160 Speaker 4: They all come in at the same time, so you're 518 00:22:49,240 --> 00:22:52,600 Speaker 4: rushing through it, and as a result, like things get sloppy. 519 00:22:52,600 --> 00:22:54,639 Speaker 4: And so that night, specifically, I watched the rhythm of 520 00:22:54,640 --> 00:22:57,400 Speaker 4: the restaurant and everyone came in at this exact same time, 521 00:22:57,440 --> 00:22:59,320 Speaker 4: and I could see the kitchen getting backed up, and 522 00:22:59,320 --> 00:23:01,200 Speaker 4: tickets were a little slower than I would like them 523 00:23:01,240 --> 00:23:03,560 Speaker 4: to be in some of the plates. Like I was like, oh, 524 00:23:03,600 --> 00:23:05,200 Speaker 4: I wish we'd played it that a little bit differently. 525 00:23:05,240 --> 00:23:07,320 Speaker 4: I wish it was a little neater here. And so 526 00:23:08,000 --> 00:23:12,040 Speaker 4: when that happens, reservation systems are mostly designed to do that. 527 00:23:12,200 --> 00:23:13,680 Speaker 4: Some of them are designed to fit as many people 528 00:23:13,680 --> 00:23:15,680 Speaker 4: in as they can, and good for them, but most 529 00:23:15,720 --> 00:23:18,720 Speaker 4: reservation systems are designed to slow down the number of 530 00:23:18,720 --> 00:23:20,920 Speaker 4: people who are coming in so that the dishes and 531 00:23:20,960 --> 00:23:23,040 Speaker 4: the drinks and whatever it may be are done well 532 00:23:23,080 --> 00:23:26,679 Speaker 4: and done intentionally. And when there's like a huge swath 533 00:23:26,760 --> 00:23:28,600 Speaker 4: of walk ins on any given night, that's when the 534 00:23:28,680 --> 00:23:31,240 Speaker 4: sort of like the production capacities of a kitchen or 535 00:23:31,280 --> 00:23:34,679 Speaker 4: a bar get sort of backlogged and they get sloppy tracy. 536 00:23:34,720 --> 00:23:37,679 Speaker 2: It sort of reminds me a little bit of like 537 00:23:38,400 --> 00:23:41,840 Speaker 2: our conversations that we talk about electricity and grid, which 538 00:23:41,880 --> 00:23:45,320 Speaker 2: is the difference between total throughput and peak throughput, right, 539 00:23:45,720 --> 00:23:48,919 Speaker 2: and so you know, you want an even distribution, and 540 00:23:49,000 --> 00:23:52,600 Speaker 2: the problems come on that one really hot day or whatever, 541 00:23:53,240 --> 00:23:56,760 Speaker 2: and so spreading the demand out is also a very 542 00:23:56,920 --> 00:23:59,880 Speaker 2: important consideration in sort of optimal. 543 00:23:59,640 --> 00:24:04,480 Speaker 3: Grid only you would compare the restaurant business to electricity grids. 544 00:24:04,480 --> 00:24:06,719 Speaker 3: But it makes sense, I agree. Since we're on the 545 00:24:06,720 --> 00:24:10,560 Speaker 3: topic of reservations, one phenomenon of living in a foody 546 00:24:10,680 --> 00:24:14,040 Speaker 3: city is that you have restaurants where it's very difficult 547 00:24:14,160 --> 00:24:18,320 Speaker 3: to get a reservation. And I'm thinking specifically of Carbone. 548 00:24:18,400 --> 00:24:21,280 Speaker 3: I would love to take my husband to Carbone one day, 549 00:24:21,440 --> 00:24:24,400 Speaker 3: but my impression of the process to get space there 550 00:24:24,560 --> 00:24:27,320 Speaker 3: is that it's so difficult it's basically not worth it. 551 00:24:27,520 --> 00:24:30,640 Speaker 3: And in fact, New York you now have reservation auctions 552 00:24:30,880 --> 00:24:33,280 Speaker 3: people selling platforms. 553 00:24:33,560 --> 00:24:35,639 Speaker 2: There are these one I forget. What you appen is 554 00:24:35,840 --> 00:24:39,000 Speaker 2: where you can get a reservation fairly easily if you 555 00:24:39,080 --> 00:24:42,880 Speaker 2: pre commit to a minimum spend. So it's like pre 556 00:24:42,960 --> 00:24:45,199 Speaker 2: commit to like a three hundred dollars spend or. 557 00:24:45,160 --> 00:24:46,720 Speaker 3: Whatever, you hundred dollars worth of garlic. 558 00:24:47,280 --> 00:24:49,560 Speaker 2: And then anyway, so first. 559 00:24:49,400 --> 00:24:51,560 Speaker 3: Of all, how do I get a reservation at Carbone? 560 00:24:51,560 --> 00:24:52,480 Speaker 2: What are your tips? 561 00:24:52,680 --> 00:24:55,600 Speaker 3: And then secondly, what do restaurants think of these like 562 00:24:55,960 --> 00:24:59,640 Speaker 3: very intense competitions for seating in the restaurant? 563 00:25:00,200 --> 00:25:04,879 Speaker 4: H Number one, this is mostly David Jenks's fault, So 564 00:25:05,000 --> 00:25:07,439 Speaker 4: I hope I hope he knows that this is entirely 565 00:25:07,480 --> 00:25:10,720 Speaker 4: his fault. Mama fuku coo. Was this his like sort 566 00:25:10,720 --> 00:25:12,960 Speaker 4: of Michelin star wresture. I think it's closed now, but 567 00:25:13,240 --> 00:25:14,959 Speaker 4: it was the first one that I knew of at 568 00:25:14,960 --> 00:25:17,359 Speaker 4: the time that did this. Like there's no way around 569 00:25:17,400 --> 00:25:19,760 Speaker 4: the reservation system, Like you have to log on exactly 570 00:25:19,840 --> 00:25:22,120 Speaker 4: two weeks before and you have to sort of win 571 00:25:22,160 --> 00:25:24,399 Speaker 4: the lottery. There's this famous story about how his parents 572 00:25:24,760 --> 00:25:26,760 Speaker 4: couldn't get a reservation for the first year because he 573 00:25:26,800 --> 00:25:29,080 Speaker 4: refused to sort of break out of this system and 574 00:25:29,119 --> 00:25:30,760 Speaker 4: so used to you would like know somebody and you 575 00:25:30,800 --> 00:25:32,320 Speaker 4: would shake hands and you would sort of get a 576 00:25:32,320 --> 00:25:36,240 Speaker 4: reservation and whatever, and this like super scarcity model sort 577 00:25:36,240 --> 00:25:39,080 Speaker 4: of produced this like this this reservation thing to some extent, 578 00:25:39,640 --> 00:25:41,679 Speaker 4: So how do you get a reservation? A lot of 579 00:25:41,720 --> 00:25:44,280 Speaker 4: them are now designed to not have any workarounds, right, 580 00:25:44,359 --> 00:25:46,439 Speaker 4: So like knowing somebody is not going to help you 581 00:25:47,280 --> 00:25:50,360 Speaker 4: because if you interfere with that scarcity model, you interfere 582 00:25:50,359 --> 00:25:52,560 Speaker 4: with the entire system. And so your best luck is 583 00:25:52,600 --> 00:25:54,640 Speaker 4: to sort of be online at the right time when 584 00:25:54,640 --> 00:25:57,280 Speaker 4: they go live. Some reservations book a month out, some 585 00:25:57,480 --> 00:25:59,640 Speaker 4: book a whole year out, some book one week out. 586 00:26:00,080 --> 00:26:02,560 Speaker 4: So understanding exactly where you are in that process and 587 00:26:02,600 --> 00:26:05,000 Speaker 4: when those dates unlock is sort of where you want 588 00:26:05,040 --> 00:26:07,800 Speaker 4: to be. Most of these systems are sort of automatically 589 00:26:07,840 --> 00:26:10,600 Speaker 4: ran by Open Table or Rezi, and so they're pretty standardized. 590 00:26:10,600 --> 00:26:12,639 Speaker 4: A lot of them are Midnight. I think Rezi's Midnight, 591 00:26:12,640 --> 00:26:15,520 Speaker 4: and I think Open tables like two am. So understanding 592 00:26:15,560 --> 00:26:18,320 Speaker 4: that might be helpful. Other than that, there's just like 593 00:26:18,440 --> 00:26:20,760 Speaker 4: not a lot of ways around it anymore because of 594 00:26:20,800 --> 00:26:23,000 Speaker 4: this sort of scarcely model that we have to maintain. 595 00:26:23,640 --> 00:26:25,840 Speaker 4: That being said, knowing the owner would help. So go 596 00:26:26,000 --> 00:26:27,879 Speaker 4: meet the Teresa brothers, have them on the podcast, and 597 00:26:27,880 --> 00:26:29,520 Speaker 4: then see if they can get your reservation. That might 598 00:26:29,720 --> 00:26:30,359 Speaker 4: that might do it. 599 00:26:32,320 --> 00:26:32,880 Speaker 2: Very difficult. 600 00:26:33,080 --> 00:26:36,320 Speaker 3: Yeah, you mentioned David Chang. I just remembered some friends 601 00:26:36,320 --> 00:26:39,880 Speaker 3: of mine back when David Chang had his food magazine 602 00:26:39,960 --> 00:26:42,000 Speaker 3: Lucky Peach. Do you remember that I closed down in 603 00:26:42,040 --> 00:26:45,560 Speaker 3: like twenty seventeen, But they used to do dramatic readings 604 00:26:45,800 --> 00:26:48,720 Speaker 3: of Lucky Peach. Sit there and you know, someone would 605 00:26:48,720 --> 00:26:51,119 Speaker 3: read it out loud in a really dramatic fashion, and 606 00:26:51,160 --> 00:26:54,240 Speaker 3: it was hilarious. It was so much fun. I need 607 00:26:54,280 --> 00:26:54,880 Speaker 3: to do that again. 608 00:26:55,200 --> 00:26:56,320 Speaker 2: I think that sounds very fun. 609 00:26:56,440 --> 00:27:00,359 Speaker 4: I love Lucky Peach. I still have every issue. Oh 610 00:27:00,400 --> 00:27:01,040 Speaker 4: really yeah, like. 611 00:27:01,160 --> 00:27:03,920 Speaker 3: Oh wow, those are kroinitely valuable now you know. 612 00:27:03,880 --> 00:27:06,520 Speaker 4: What they might be Actually those real the good old days. 613 00:27:06,960 --> 00:27:08,679 Speaker 2: We need a new Lucky Peach. I want to talk 614 00:27:08,680 --> 00:27:12,239 Speaker 2: a little bit more about the labor market. So you 615 00:27:12,280 --> 00:27:16,359 Speaker 2: talked about the intense competition for chefs, but also you know, 616 00:27:16,440 --> 00:27:20,600 Speaker 2: there's the competition for a really high skilled dishwasher. I 617 00:27:20,760 --> 00:27:22,679 Speaker 2: kind of have like a two part question, which is, like, 618 00:27:22,960 --> 00:27:27,160 Speaker 2: right now we're recording this December seventeenth, like a, how 619 00:27:27,200 --> 00:27:29,920 Speaker 2: does the competition for sort of this sort of more 620 00:27:29,960 --> 00:27:32,520 Speaker 2: everyday restaurant labor, Like what does it look like? And 621 00:27:32,560 --> 00:27:37,119 Speaker 2: I'm also curious restaurant kitchens I suspect are sort of 622 00:27:37,200 --> 00:27:42,080 Speaker 2: disproportionately draw from the immigrant workforce, perhaps probably in many 623 00:27:42,119 --> 00:27:46,159 Speaker 2: restaurants a lot of undocumented immigrants. I'm curious if you 624 00:27:46,160 --> 00:27:49,120 Speaker 2: see any effect from that. And just to the extent 625 00:27:49,200 --> 00:27:53,679 Speaker 2: that there is a restaurant ideology or that you know, 626 00:27:53,720 --> 00:27:56,560 Speaker 2: and I associated obviously is sort of the crackdown on 627 00:27:56,840 --> 00:28:00,359 Speaker 2: immigration or the reversal of unrestrained immigration part of the 628 00:28:00,400 --> 00:28:04,520 Speaker 2: signature moves of the current political environment. Could you talk 629 00:28:04,600 --> 00:28:07,919 Speaker 2: a little bit about how this all looks from the 630 00:28:08,000 --> 00:28:10,760 Speaker 2: perspective of someone who has to staff a restaurant. 631 00:28:11,040 --> 00:28:13,679 Speaker 4: Yeah, I mean there's an arms race to some extent, right, 632 00:28:13,680 --> 00:28:17,520 Speaker 4: which is like, traditionally the restaurant industry has drawn from 633 00:28:17,520 --> 00:28:21,880 Speaker 4: this undocumented labor market, and there's obviously less and less 634 00:28:21,880 --> 00:28:24,760 Speaker 4: of those each day right now for a multitude of 635 00:28:24,760 --> 00:28:28,320 Speaker 4: political reasons, and so the good restaurant workers that are 636 00:28:28,440 --> 00:28:32,280 Speaker 4: left are becoming incredibly scarce, and so there's there's huge 637 00:28:32,280 --> 00:28:34,960 Speaker 4: incentives if somebody, if your dishwasher comes and asked for 638 00:28:35,000 --> 00:28:37,040 Speaker 4: a raise, you just give it to them because you're 639 00:28:37,040 --> 00:28:40,000 Speaker 4: finding another one. Like training, you know, training a new 640 00:28:40,000 --> 00:28:42,240 Speaker 4: person who's never done it before, whatever it may be, 641 00:28:42,400 --> 00:28:44,760 Speaker 4: is going to take you months, and the cost will 642 00:28:44,760 --> 00:28:46,480 Speaker 4: just work out to be exactly the same as giving 643 00:28:46,520 --> 00:28:49,400 Speaker 4: the one you have a raise. And so the market 644 00:28:49,440 --> 00:28:51,320 Speaker 4: on cooks is, you know, sort of when I started 645 00:28:51,360 --> 00:28:54,600 Speaker 4: out the cook and dishwasher sort of level of the staffing, 646 00:28:54,840 --> 00:28:57,560 Speaker 4: not the management level, but below that, the average was 647 00:28:57,600 --> 00:28:59,680 Speaker 4: like sort of two or three dollars above the minimum wage, 648 00:28:59,680 --> 00:29:03,400 Speaker 4: And now it's like at least it's close to double now, right, Like, 649 00:29:03,440 --> 00:29:05,560 Speaker 4: so the DC minium way just creeping up to fifteen, 650 00:29:05,880 --> 00:29:08,240 Speaker 4: and I think our average cooks and dishwashers are like 651 00:29:08,280 --> 00:29:10,840 Speaker 4: twenty six twenty seven an hour, And so that market 652 00:29:10,880 --> 00:29:13,880 Speaker 4: is becoming harder and harder to staff because there was 653 00:29:14,000 --> 00:29:17,479 Speaker 4: decades of sort of training this undocumented community on how 654 00:29:17,480 --> 00:29:20,160 Speaker 4: to do these tasks, and now all of that sort 655 00:29:20,160 --> 00:29:22,520 Speaker 4: of like human capacity, all of that training has been 656 00:29:22,520 --> 00:29:24,960 Speaker 4: pushed out. And so for the ones who are documentary, 657 00:29:24,960 --> 00:29:27,240 Speaker 4: the ones who stayed or whatever it may be, their 658 00:29:27,280 --> 00:29:29,800 Speaker 4: prices and their value are skyrocketing because there's just less 659 00:29:29,800 --> 00:29:32,719 Speaker 4: and less of them and that time that was spent training, 660 00:29:32,760 --> 00:29:34,800 Speaker 4: whether it was that sort of at Applebe's or a 661 00:29:34,840 --> 00:29:37,600 Speaker 4: restaurant like mine or whatever it may be, those years 662 00:29:37,600 --> 00:29:40,640 Speaker 4: and years of training are becoming harder and harder to find. 663 00:29:40,720 --> 00:29:42,640 Speaker 4: You can't just like replace that in six months, Like 664 00:29:42,680 --> 00:29:45,440 Speaker 4: you can't teach with the dishwasher, maybe with with a cook. 665 00:29:45,480 --> 00:29:48,480 Speaker 4: I can't take a guy who works at you know, 666 00:29:48,520 --> 00:29:50,400 Speaker 4: dunkin Donuts or whatever and train him to be like 667 00:29:50,400 --> 00:29:53,480 Speaker 4: a French line cook in less than a year. It's 668 00:29:53,480 --> 00:29:55,720 Speaker 4: going to take a long time to get him sort 669 00:29:55,720 --> 00:29:57,280 Speaker 4: of to where he can do things to order and 670 00:29:57,320 --> 00:29:59,760 Speaker 4: be useful. And so there's a lot of just training 671 00:29:59,760 --> 00:30:01,880 Speaker 4: that's gone, and it's been great for the wages of 672 00:30:01,920 --> 00:30:03,719 Speaker 4: the people who are still here, but it is it 673 00:30:03,760 --> 00:30:05,200 Speaker 4: is really competitive right now. 674 00:30:20,920 --> 00:30:23,560 Speaker 3: One notable thing about Butterworths is it's in a really 675 00:30:23,560 --> 00:30:27,440 Speaker 3: cool building, like a historic building, and the decor is 676 00:30:27,520 --> 00:30:31,000 Speaker 3: really nice. Joe knows that I'm into interior decorating, So 677 00:30:31,240 --> 00:30:34,200 Speaker 3: you know, you've got the antler chandeliers and the sort 678 00:30:34,240 --> 00:30:37,600 Speaker 3: of plush seats and all of that. How important is 679 00:30:37,680 --> 00:30:42,120 Speaker 3: the I guess the vibe of the restaurant to the overall. 680 00:30:41,720 --> 00:30:45,360 Speaker 4: Business massively important, right Like I think these days I 681 00:30:45,400 --> 00:30:48,680 Speaker 4: spend as much time thinking about lighting in volume level 682 00:30:49,000 --> 00:30:51,560 Speaker 4: and like spacing out of seats and whether or not 683 00:30:51,560 --> 00:30:52,880 Speaker 4: you can hear the person you're talking to, and that 684 00:30:52,920 --> 00:30:56,080 Speaker 4: stuff is I do about the food. Wow, Because there's 685 00:30:56,080 --> 00:30:59,440 Speaker 4: this sort of arc that started in the foody thing 686 00:30:59,520 --> 00:31:01,440 Speaker 4: sort of starts in two thousand and eight with the 687 00:31:01,480 --> 00:31:04,160 Speaker 4: housing crisis in the real estate bubble, and so all 688 00:31:04,200 --> 00:31:06,680 Speaker 4: of a sudden, all of these young ambitious chefs could 689 00:31:06,760 --> 00:31:09,480 Speaker 4: afford to go open a restaurant, and they hired cooks 690 00:31:09,520 --> 00:31:12,240 Speaker 4: beneath them, and they trained those cooks, so we got 691 00:31:12,320 --> 00:31:14,600 Speaker 4: a sort of a wealth of good cooks and good 692 00:31:14,640 --> 00:31:16,960 Speaker 4: people that went on to be chefs. And so that 693 00:31:17,080 --> 00:31:20,200 Speaker 4: foody thing that we saw in the mid oughts produced 694 00:31:20,240 --> 00:31:22,960 Speaker 4: a ton of really good food, Like we were better 695 00:31:23,000 --> 00:31:25,960 Speaker 4: off because of it. But now sort of real estate 696 00:31:26,080 --> 00:31:28,360 Speaker 4: and those things are back to where they were in 697 00:31:28,360 --> 00:31:32,520 Speaker 4: that way before that. And so now your competitive advantage 698 00:31:32,520 --> 00:31:34,920 Speaker 4: isn't just your food's good, because good food is easier 699 00:31:34,920 --> 00:31:36,680 Speaker 4: and easier to come by, Like you can find a 700 00:31:36,680 --> 00:31:38,719 Speaker 4: good chef in any gahbor everywhere now, but you need 701 00:31:38,760 --> 00:31:40,720 Speaker 4: a competitive advantage because rents are sort of back to 702 00:31:40,760 --> 00:31:44,080 Speaker 4: where they were whatever. They're very incredibly expensive right now. 703 00:31:44,440 --> 00:31:47,480 Speaker 4: And so you're, oh, we have the best food in town, 704 00:31:47,600 --> 00:31:49,560 Speaker 4: Like doesn't work anymore, right, So, like you have to 705 00:31:49,560 --> 00:31:52,560 Speaker 4: combine the best food with a comfortable place to hang out, 706 00:31:52,680 --> 00:31:56,520 Speaker 4: or with a specific social scene, or with a whatever 707 00:31:56,560 --> 00:31:56,920 Speaker 4: it may be. 708 00:31:57,600 --> 00:32:01,400 Speaker 2: You mentioned lighting. When you think about lighting, how much 709 00:32:01,440 --> 00:32:04,600 Speaker 2: is it about the experience of the diners that night 710 00:32:05,080 --> 00:32:09,880 Speaker 2: versus lighting for instagram ability or TikTok or whatever it is. 711 00:32:09,920 --> 00:32:12,160 Speaker 2: And how do you think about the fact that part 712 00:32:12,200 --> 00:32:15,640 Speaker 2: of eating is creating social content and how does that 713 00:32:15,680 --> 00:32:19,280 Speaker 2: factor into your strategy and thinking about the overall vibe. 714 00:32:19,360 --> 00:32:21,400 Speaker 4: So I think a lot about it. And you saw 715 00:32:21,440 --> 00:32:23,640 Speaker 4: this again with that sort of like the foody thing. 716 00:32:23,960 --> 00:32:27,520 Speaker 4: The restaurants were incredibly bright, and this Scandinavian minimalism thing 717 00:32:28,280 --> 00:32:31,200 Speaker 4: was a trend at the time, but also lent itself 718 00:32:31,240 --> 00:32:34,520 Speaker 4: to Instagram and like posting and take. I hate minimal really, 719 00:32:34,560 --> 00:32:37,520 Speaker 4: I can't stand it. But it lent itself to sort 720 00:32:37,560 --> 00:32:40,200 Speaker 4: of photography and those sort of things incredibly well, because 721 00:32:40,200 --> 00:32:42,560 Speaker 4: you have these bright, natural light restaurants and you could 722 00:32:42,560 --> 00:32:45,320 Speaker 4: sort of photograph something top down in a way and 723 00:32:45,320 --> 00:32:48,360 Speaker 4: it would look really good on Instagram. And so to 724 00:32:48,400 --> 00:32:50,160 Speaker 4: say I don't think about it or I don't want 725 00:32:50,160 --> 00:32:51,520 Speaker 4: to be a part of that is not true because 726 00:32:51,560 --> 00:32:53,720 Speaker 4: what I'm actually trying to do is the exact opposite, 727 00:32:53,760 --> 00:32:56,320 Speaker 4: which is like our food photographs terribly. If you have 728 00:32:56,640 --> 00:32:58,920 Speaker 4: the photos on your phone from that night, they probably 729 00:32:59,000 --> 00:33:03,160 Speaker 4: look awful, But it's a reaction to that thing, which 730 00:33:03,240 --> 00:33:05,360 Speaker 4: is like I want to feel like something sort of 731 00:33:05,480 --> 00:33:08,240 Speaker 4: before that date or something sort of more classic. They're 732 00:33:08,240 --> 00:33:10,680 Speaker 4: more timeless than that. The rule of thumb. I worked 733 00:33:10,680 --> 00:33:13,440 Speaker 4: for this really good restaurant tour named Brendan who's down 734 00:33:13,520 --> 00:33:15,200 Speaker 4: in Florida now. So if you're ever in Destined and 735 00:33:15,240 --> 00:33:17,360 Speaker 4: you find a good restaurant, he probably owns it. But 736 00:33:17,520 --> 00:33:20,360 Speaker 4: his rule of thumb was, if it's too bright to 737 00:33:20,560 --> 00:33:22,720 Speaker 4: reasonably get away with giving a hand job, then it's 738 00:33:22,720 --> 00:33:23,880 Speaker 4: too bright in the restaurant. 739 00:33:25,080 --> 00:33:26,520 Speaker 3: That's not what I thought you were going to say, 740 00:33:26,600 --> 00:33:28,080 Speaker 3: but there's a good rule of thumb. 741 00:33:28,120 --> 00:33:30,160 Speaker 2: It's good to I'm going I'm gonna start pregging. 742 00:33:30,720 --> 00:33:32,880 Speaker 4: If you tell that to your staff, they never forget. 743 00:33:33,000 --> 00:33:35,120 Speaker 4: Like you'll never come into Butterwares it'll be too bright 744 00:33:35,160 --> 00:33:36,280 Speaker 4: because they won't forget that one. 745 00:33:36,400 --> 00:33:40,200 Speaker 3: Thank you for changing my restaurant experience forever. There's a 746 00:33:40,240 --> 00:33:42,760 Speaker 3: really good breakfast place in Connecticut that I like to 747 00:33:42,800 --> 00:33:45,600 Speaker 3: go to. The food's amazing, the service is excellent, but 748 00:33:45,920 --> 00:33:49,440 Speaker 3: the decor is terrible. It's like gray vinyl flooring and 749 00:33:49,520 --> 00:33:52,040 Speaker 3: just white walls. And every time I'm in there, I'm like, 750 00:33:52,600 --> 00:33:55,240 Speaker 3: they should let me redecorate. I would do it for free, 751 00:33:55,280 --> 00:33:56,840 Speaker 3: just to enjoy it a bit more. 752 00:33:56,960 --> 00:33:59,800 Speaker 2: In Truts, you you know how much I loathed the 753 00:34:00,040 --> 00:34:03,000 Speaker 2: agree to which the built environment has been designed for. 754 00:34:03,160 --> 00:34:06,040 Speaker 2: Like you've heard me like rant about millennial pink and 755 00:34:06,120 --> 00:34:09,520 Speaker 2: all of these all of these design I know, but 756 00:34:10,280 --> 00:34:13,960 Speaker 2: these design elements that are just so clearly designed to 757 00:34:14,000 --> 00:34:16,640 Speaker 2: be a backdrop for someone's Instagram and the way our 758 00:34:16,719 --> 00:34:20,880 Speaker 2: whole real life has been reoriented for social photography. It 759 00:34:21,000 --> 00:34:24,600 Speaker 2: drives me crazy. And I do appreciate anything that just 760 00:34:24,640 --> 00:34:27,160 Speaker 2: like just looks like the pre iPhone era, you know 761 00:34:27,200 --> 00:34:27,720 Speaker 2: what I'm saying. 762 00:34:27,840 --> 00:34:28,400 Speaker 4: Absolutely. 763 00:34:28,840 --> 00:34:30,360 Speaker 3: One thing I wanted to ask is, you know we 764 00:34:30,440 --> 00:34:33,880 Speaker 3: talked about the clientele earlier, and you know, you got 765 00:34:33,960 --> 00:34:37,800 Speaker 3: some well known people into the restaurant. Do you try 766 00:34:37,840 --> 00:34:43,799 Speaker 3: to like directly publicize that or like monetize that. If 767 00:34:43,840 --> 00:34:47,920 Speaker 3: Steve Bannon comes in for the first time, what do 768 00:34:47,960 --> 00:34:48,279 Speaker 3: you do? 769 00:34:48,880 --> 00:34:51,959 Speaker 4: So it's actually the exact opposite, and on some level, 770 00:34:51,960 --> 00:34:54,719 Speaker 4: I'm grateful that the media at large has done this 771 00:34:54,760 --> 00:34:57,200 Speaker 4: for us, because it's as a restaurant tour, it's like 772 00:34:57,239 --> 00:35:00,880 Speaker 4: really embarrassing to do that. And so my big fear 773 00:35:00,960 --> 00:35:03,960 Speaker 4: is if you have a major client Nancy Pelosi was 774 00:35:04,000 --> 00:35:06,080 Speaker 4: like a regular one of my older restaurants. The big 775 00:35:06,080 --> 00:35:08,319 Speaker 4: fear is if people find out they're there, they'll start 776 00:35:08,440 --> 00:35:11,480 Speaker 4: coming to interrupt her in the middle of dinner and 777 00:35:11,520 --> 00:35:13,480 Speaker 4: then that person's gone. And I've watched it happen with 778 00:35:13,520 --> 00:35:15,719 Speaker 4: restaurants over and over again, and that can range from 779 00:35:15,719 --> 00:35:18,239 Speaker 4: like a famous person to you know, if your if 780 00:35:18,280 --> 00:35:21,359 Speaker 4: your bar gets known for having like pretty women at 781 00:35:21,360 --> 00:35:23,280 Speaker 4: the bar, all of a sudden, it's like seventy percent 782 00:35:23,320 --> 00:35:25,320 Speaker 4: male and the pretty women are gone. Like this is 783 00:35:25,480 --> 00:35:27,920 Speaker 4: this is this is like a reality of this thing, right, 784 00:35:27,960 --> 00:35:30,960 Speaker 4: which is like they're there because nobody's bothering them there 785 00:35:30,960 --> 00:35:33,240 Speaker 4: and they get to be normal and sort of human. 786 00:35:33,719 --> 00:35:35,840 Speaker 4: And so in some ways it's been incredible thing for 787 00:35:35,920 --> 00:35:37,440 Speaker 4: us that the sort of media has picked up on 788 00:35:37,480 --> 00:35:39,959 Speaker 4: this and they're they're happy to to sort of write 789 00:35:39,960 --> 00:35:42,719 Speaker 4: about it because it does bring in new customers who 790 00:35:42,800 --> 00:35:46,239 Speaker 4: are looking for that specific thing. But at the same time, 791 00:35:46,239 --> 00:35:48,319 Speaker 4: you're you're always afraid of losing those customers. So for 792 00:35:48,480 --> 00:35:51,719 Speaker 4: me specifically, I would never ever in a million years 793 00:35:51,760 --> 00:35:54,440 Speaker 4: be like, hey, Politico, by the way, like in the 794 00:35:54,480 --> 00:35:59,200 Speaker 4: spotted Mark Rubio having dinner with his family, because then 795 00:35:59,200 --> 00:36:01,920 Speaker 4: you'll just never see that customer again. And that's a 796 00:36:02,000 --> 00:36:03,240 Speaker 4: terrible thing to do to some money. 797 00:36:03,440 --> 00:36:05,800 Speaker 2: Okay, but it's funny, you said, Marko, I was literally 798 00:36:05,880 --> 00:36:08,640 Speaker 2: just going to use Marco In my example of the question, 799 00:36:08,680 --> 00:36:10,279 Speaker 2: I was going to ask, so you're there in the 800 00:36:10,320 --> 00:36:12,320 Speaker 2: chef so much as well, by the way Marco Rubio 801 00:36:12,360 --> 00:36:14,000 Speaker 2: is in the dining room, can I do you do 802 00:36:14,080 --> 00:36:14,760 Speaker 2: anything different? 803 00:36:15,280 --> 00:36:16,840 Speaker 4: So at that point, it's the same thing with the 804 00:36:16,880 --> 00:36:18,880 Speaker 4: food critic. At that point, it's too late to do 805 00:36:18,920 --> 00:36:21,719 Speaker 4: anything different. So much of cooking and so much of 806 00:36:22,040 --> 00:36:25,480 Speaker 4: preparing food for a restaurant happens before the first diner 807 00:36:25,520 --> 00:36:27,919 Speaker 4: sits down, right, Like if you're braizing something, you take 808 00:36:28,080 --> 00:36:30,000 Speaker 4: the four hours it takes to braize that thing, and 809 00:36:30,000 --> 00:36:32,120 Speaker 4: then the service starts and you're you're basically just sort 810 00:36:32,120 --> 00:36:34,000 Speaker 4: of heating up at that point. So there's not a 811 00:36:34,000 --> 00:36:36,080 Speaker 4: lot you can do on the food level, but there 812 00:36:36,160 --> 00:36:38,640 Speaker 4: is the sort of like minor details around the edges, 813 00:36:38,680 --> 00:36:40,040 Speaker 4: which is like, Okay, the plate's going to be a 814 00:36:40,040 --> 00:36:42,719 Speaker 4: little bit cleaner, you're going to let the server know. 815 00:36:43,800 --> 00:36:46,719 Speaker 4: One of the funniest ones is we had the ambassador 816 00:36:46,719 --> 00:36:49,960 Speaker 4: from the UK and early on and I didn't know 817 00:36:49,960 --> 00:36:52,080 Speaker 4: who he was, and so I said I was like, hey, 818 00:36:52,080 --> 00:36:55,320 Speaker 4: what's up man. All the all the British people were like, well, 819 00:36:55,360 --> 00:36:57,440 Speaker 4: you're supposed to say whatever. The title I don't even 820 00:36:57,480 --> 00:37:00,320 Speaker 4: remember at this point because I don't care, but you know, 821 00:37:00,360 --> 00:37:02,680 Speaker 4: I use the wrong greetings and there's a whole proper 822 00:37:02,719 --> 00:37:04,880 Speaker 4: greeting etiquette that I just didn't know. And so you 823 00:37:05,239 --> 00:37:07,600 Speaker 4: do sort of try to let the servers in the 824 00:37:07,640 --> 00:37:09,600 Speaker 4: front of house know that sort of thing, because it's 825 00:37:09,640 --> 00:37:11,000 Speaker 4: just embarrassing for them if you don't. 826 00:37:12,040 --> 00:37:13,920 Speaker 3: You mentioned pretty women at the bar, So now I 827 00:37:13,960 --> 00:37:17,520 Speaker 3: have to ask, I imagine running a restaurant, you see 828 00:37:17,560 --> 00:37:20,360 Speaker 3: some interesting things go down, and you probably hear a 829 00:37:20,360 --> 00:37:25,080 Speaker 3: lot of interesting conversations. What's the most dramatic incident or 830 00:37:25,400 --> 00:37:27,520 Speaker 3: intriguing conversation that you've seen? 831 00:37:28,120 --> 00:37:30,399 Speaker 4: This is so funny. So the sort of political era 832 00:37:30,480 --> 00:37:32,560 Speaker 4: where in now where that seem to be all anyone 833 00:37:32,600 --> 00:37:37,200 Speaker 4: talks about, is incredibly boring to me. So there's a 834 00:37:37,239 --> 00:37:40,200 Speaker 4: lot of sort of like political arguments or deal making 835 00:37:40,239 --> 00:37:45,359 Speaker 4: that happens at the restaurants in DC, Whereas like pre 836 00:37:45,560 --> 00:37:49,400 Speaker 4: this era, I had a nightclub restaurant lounge thing in 837 00:37:49,440 --> 00:37:53,320 Speaker 4: Adams Morgan where like semi regularly, this one I'm specifically 838 00:37:53,400 --> 00:37:57,920 Speaker 4: thinking about, this woman came in with her she was 839 00:37:57,920 --> 00:37:59,800 Speaker 4: in a relationship and she was having an affair, and 840 00:37:59,840 --> 00:38:02,000 Speaker 4: so she came in with her a fair partner and 841 00:38:02,239 --> 00:38:04,600 Speaker 4: was seated next to a guy who was also having 842 00:38:04,640 --> 00:38:07,600 Speaker 4: a fair, which was her partner, and so they were 843 00:38:07,600 --> 00:38:11,200 Speaker 4: seated right next to your wow, and had to like 844 00:38:11,239 --> 00:38:13,320 Speaker 4: we had to find the bouncers and sort of drag 845 00:38:13,480 --> 00:38:16,080 Speaker 4: all of those people out because the sort of arguments 846 00:38:16,120 --> 00:38:18,520 Speaker 4: and the yelling at each other started was just over 847 00:38:18,520 --> 00:38:19,440 Speaker 4: the top and ridiculous. 848 00:38:19,680 --> 00:38:21,319 Speaker 2: And I feel like maybe it'd be a good way 849 00:38:21,360 --> 00:38:23,680 Speaker 2: to discover that. It's like, okay, let's just call it 850 00:38:23,719 --> 00:38:24,080 Speaker 2: a wash. 851 00:38:24,160 --> 00:38:26,640 Speaker 4: Yeah, we're both guilty. 852 00:38:26,960 --> 00:38:27,920 Speaker 2: Yeah, we're both guilty. 853 00:38:28,000 --> 00:38:28,239 Speaker 4: All right. 854 00:38:28,280 --> 00:38:30,400 Speaker 2: I actually have like a million more questions. I'm mindful 855 00:38:30,440 --> 00:38:32,080 Speaker 2: of the time. I have one last that's sort of 856 00:38:32,120 --> 00:38:35,480 Speaker 2: like maybe an important macareconomic question. So Butterwords hasn't been 857 00:38:35,480 --> 00:38:38,600 Speaker 2: opened that long, but you've been in the business for 858 00:38:38,600 --> 00:38:40,520 Speaker 2: a long time. And one of the things that we 859 00:38:40,600 --> 00:38:42,840 Speaker 2: talk about a lot is, you know, in the twenty 860 00:38:42,960 --> 00:38:47,319 Speaker 2: twenty one twenty twenty two era, one of the phenomenons 861 00:38:47,360 --> 00:38:49,520 Speaker 2: of that time was for the first time in maybe 862 00:38:49,560 --> 00:38:52,799 Speaker 2: many people's lives they were a small business owner. It 863 00:38:52,840 --> 00:38:56,160 Speaker 2: may have been the first time that you couldn't just 864 00:38:56,239 --> 00:38:58,200 Speaker 2: put a sign in the window saying help want it, 865 00:38:58,239 --> 00:39:00,040 Speaker 2: and expect a lot of people to show up the 866 00:39:00,080 --> 00:39:03,920 Speaker 2: era of labor scarcity, the likes of which we hadn't 867 00:39:04,040 --> 00:39:07,319 Speaker 2: seen in decades, and maybe people never had to contemplate 868 00:39:07,320 --> 00:39:11,239 Speaker 2: that possibility before. And the question we've been wrestling with 869 00:39:11,280 --> 00:39:13,120 Speaker 2: and asking a lot of people is like, what are 870 00:39:13,120 --> 00:39:16,600 Speaker 2: the sort of scars from that period, the traumas of 871 00:39:16,640 --> 00:39:20,239 Speaker 2: that period, and how do they carry over? Has your 872 00:39:20,320 --> 00:39:23,040 Speaker 2: experience of that time of realizing that you could wake 873 00:39:23,120 --> 00:39:26,720 Speaker 2: up and might literally not be able to perhaps staff 874 00:39:26,719 --> 00:39:29,920 Speaker 2: a restaurant that day so that you can function, has 875 00:39:29,960 --> 00:39:32,359 Speaker 2: it stayed with you to now in such a way 876 00:39:32,400 --> 00:39:36,400 Speaker 2: that you think strategically different about things like optimal staffing 877 00:39:36,480 --> 00:39:39,520 Speaker 2: levels or optimal inventory or anything like that. Did it 878 00:39:39,640 --> 00:39:41,840 Speaker 2: change the way you do business in some sort of 879 00:39:41,880 --> 00:39:42,479 Speaker 2: lasting way? 880 00:39:42,719 --> 00:39:44,600 Speaker 4: Yeah, in a ton of ways. I'm not even sure 881 00:39:44,600 --> 00:39:47,080 Speaker 4: which one to start with. So number one, if you 882 00:39:47,120 --> 00:39:49,200 Speaker 4: came to the restaurant tonight and you went into the kitchen, 883 00:39:49,280 --> 00:39:51,279 Speaker 4: it's the exact same people that worked with be the 884 00:39:51,360 --> 00:39:54,440 Speaker 4: day COVID started, And so I've kept them in various 885 00:39:54,440 --> 00:39:58,239 Speaker 4: ways through multiple restaurants because I watched all my other 886 00:39:58,280 --> 00:40:02,680 Speaker 4: friends sort of lose cook and dishwashers and whatever during 887 00:40:02,719 --> 00:40:04,239 Speaker 4: that time and not be able to get them back. 888 00:40:04,320 --> 00:40:07,160 Speaker 4: And so a chef designs a dish and maybe even 889 00:40:07,200 --> 00:40:08,520 Speaker 4: does a bunch of the prep, but at the end 890 00:40:08,520 --> 00:40:09,959 Speaker 4: of the day, you're still putting it in the hands 891 00:40:10,000 --> 00:40:11,640 Speaker 4: of your staff to do it right when an order 892 00:40:11,640 --> 00:40:14,120 Speaker 4: comes in. And I saw the wholesale quality of their 893 00:40:14,120 --> 00:40:15,719 Speaker 4: food plummet because they all of a sudden, they were 894 00:40:15,760 --> 00:40:18,640 Speaker 4: handing it to people they didn't train. And so, for 895 00:40:18,760 --> 00:40:20,719 Speaker 4: a number of reasons, got really lucky kept a lot 896 00:40:20,760 --> 00:40:22,399 Speaker 4: of those people, and I will keep them as long 897 00:40:22,440 --> 00:40:25,680 Speaker 4: as I possibly can, because to train a new generation 898 00:40:26,040 --> 00:40:28,920 Speaker 4: after them myself would just I mean, I'm almost too 899 00:40:29,000 --> 00:40:31,120 Speaker 4: late in my career to do it. And so that's 900 00:40:31,160 --> 00:40:34,640 Speaker 4: a big thing. We did see a huge exit of 901 00:40:34,680 --> 00:40:37,600 Speaker 4: like management level staff during that time. So if you're 902 00:40:37,640 --> 00:40:39,560 Speaker 4: a really good front of house staffer, if you're a 903 00:40:39,600 --> 00:40:42,560 Speaker 4: really good waiter, really good manager, really good bartender, turns 904 00:40:42,560 --> 00:40:44,480 Speaker 4: out you're also a great salesman. So a lot of 905 00:40:44,520 --> 00:40:48,000 Speaker 4: them went into real estate and sales and whatever it 906 00:40:48,040 --> 00:40:50,480 Speaker 4: may be. And so there is if you're at restaurants 907 00:40:50,560 --> 00:40:53,279 Speaker 4: now and you're like, why a service so bad? Number One, 908 00:40:53,360 --> 00:40:56,359 Speaker 4: they're understaffed because labor has become so expensive that they're 909 00:40:56,400 --> 00:40:59,279 Speaker 4: trying to get more tables out of one server number two. 910 00:40:59,480 --> 00:41:02,160 Speaker 4: The people that they spent training to do those front 911 00:41:02,160 --> 00:41:05,279 Speaker 4: of house jobs exited that entire economy during COVID because 912 00:41:05,280 --> 00:41:07,280 Speaker 4: we were sort of front lines of this thing happening. 913 00:41:07,320 --> 00:41:09,240 Speaker 4: We were expecting to be open every day, but without 914 00:41:09,400 --> 00:41:11,520 Speaker 4: any staff or money to do it with, and so 915 00:41:11,760 --> 00:41:14,480 Speaker 4: a lot of like the best Somalia is, the best 916 00:41:14,560 --> 00:41:16,759 Speaker 4: front house managers totally exit of the market. So those 917 00:41:16,760 --> 00:41:18,719 Speaker 4: are still hard to find and we struggle with it 918 00:41:18,719 --> 00:41:21,320 Speaker 4: all the time. I've got a good front hoouse manager 919 00:41:21,400 --> 00:41:23,600 Speaker 4: right now, really lucky, but it took us. He's our 920 00:41:23,640 --> 00:41:26,359 Speaker 4: third one in one year because they're just really hard 921 00:41:26,400 --> 00:41:28,600 Speaker 4: to find. The talent pool for that is really empty 922 00:41:28,680 --> 00:41:31,080 Speaker 4: right now, and then the cost of goods is just 923 00:41:31,160 --> 00:41:33,920 Speaker 4: never recovered, and so sort of like you know, when 924 00:41:33,920 --> 00:41:36,400 Speaker 4: it started, we were like, oh, you know, supply chains 925 00:41:36,440 --> 00:41:38,480 Speaker 4: are bad right now because of shipping or whatever it 926 00:41:38,520 --> 00:41:40,840 Speaker 4: may be, and they'll go back down on you know, 927 00:41:40,880 --> 00:41:42,440 Speaker 4: whatever it was. Friar oil. This is a big part 928 00:41:42,440 --> 00:41:45,400 Speaker 4: of the beef tallow thing with the fries is I 929 00:41:45,520 --> 00:41:47,640 Speaker 4: buy the cows from this farmer, so I also get 930 00:41:47,640 --> 00:41:49,320 Speaker 4: a good price on his talow because I sort of 931 00:41:49,360 --> 00:41:52,720 Speaker 4: buy the whole thing. But most friars in any restaurant 932 00:41:52,719 --> 00:41:54,960 Speaker 4: in the entire world are filled with canoal oils that 933 00:41:55,040 --> 00:41:59,560 Speaker 4: are sort of globally processed, right, And so during COVID, 934 00:41:59,600 --> 00:42:01,880 Speaker 4: you saw these things go up in price and you 935 00:42:01,920 --> 00:42:03,680 Speaker 4: were told they were going to come down, and it's 936 00:42:03,719 --> 00:42:05,839 Speaker 4: shipping containers whatever it may be. They never came down. 937 00:42:05,920 --> 00:42:08,319 Speaker 4: It costs an unbelievable it's like two hundred bucks a 938 00:42:08,440 --> 00:42:10,880 Speaker 4: night to Philip Ryer or something like that. And so 939 00:42:11,200 --> 00:42:13,240 Speaker 4: that's when I sort of started the switch to Beetal 940 00:42:13,320 --> 00:42:14,799 Speaker 4: and all that because I was like, Okay, well I 941 00:42:14,880 --> 00:42:18,399 Speaker 4: know this guy, he's thirty miles away or whatever. I'm 942 00:42:18,440 --> 00:42:21,239 Speaker 4: going to just buy his entire product and keep the 943 00:42:21,239 --> 00:42:24,120 Speaker 4: supply chain like one to one. So there's just just 944 00:42:24,200 --> 00:42:26,960 Speaker 4: all kinds of things that happened during COVID that we're 945 00:42:26,960 --> 00:42:29,080 Speaker 4: still recovering from. But the big ones are the staffing 946 00:42:29,120 --> 00:42:29,879 Speaker 4: and the cost of goods. 947 00:42:29,880 --> 00:42:34,920 Speaker 3: Obviously vertical integration. There's one more macro, one more macro 948 00:42:35,080 --> 00:42:36,920 Speaker 3: question that we got to ask. We talked about the 949 00:42:36,920 --> 00:42:39,200 Speaker 3: supply side, but what are you seeing on the demand 950 00:42:39,400 --> 00:42:42,719 Speaker 3: side in terms of customers coming in and ordering, and 951 00:42:42,840 --> 00:42:46,440 Speaker 3: how connected would you say you are to the broader 952 00:42:46,640 --> 00:42:49,640 Speaker 3: business cycle, because I imagine, you know, if you're running 953 00:42:50,080 --> 00:42:54,160 Speaker 3: a McDonald's franchise, you probably experience the business cycle in 954 00:42:54,239 --> 00:42:58,400 Speaker 3: a very different way to someone who's running a boutique restaurant. 955 00:42:58,520 --> 00:43:01,600 Speaker 4: Yeah. So my understanding, just from other restaurant tours and 956 00:43:01,640 --> 00:43:03,880 Speaker 4: the news and stuff, is that it's down right now, 957 00:43:03,960 --> 00:43:06,600 Speaker 4: and that I think reservations are down like fifteen percent 958 00:43:06,600 --> 00:43:09,120 Speaker 4: from last year is what most people are reporting. We're 959 00:43:09,160 --> 00:43:13,160 Speaker 4: in a very special circumstance. Obviously, we're new, and we're we're, 960 00:43:13,200 --> 00:43:14,880 Speaker 4: at the end of the day, a luxury item, and 961 00:43:14,920 --> 00:43:18,600 Speaker 4: so airmes prices never dropped once and airmes demand never 962 00:43:18,680 --> 00:43:21,080 Speaker 4: dropped once during COVID, Like, this is sort of like 963 00:43:21,120 --> 00:43:22,719 Speaker 4: the side of the business that we're in and we're 964 00:43:22,760 --> 00:43:24,160 Speaker 4: lucky to be in, and I hope we can stay 965 00:43:24,160 --> 00:43:26,800 Speaker 4: in it. So for us, it's a totally different ballgame. 966 00:43:26,880 --> 00:43:29,600 Speaker 4: My understanding is that the reservations are way down. Spinning 967 00:43:29,640 --> 00:43:31,600 Speaker 4: his way down across the board. 968 00:43:31,719 --> 00:43:34,000 Speaker 2: Yeah, I'll give you a chance to sort of like 969 00:43:34,120 --> 00:43:38,800 Speaker 2: really let your right wing side come out. Health code 970 00:43:39,000 --> 00:43:42,120 Speaker 2: violations and permitting and all that stuff. Of course those 971 00:43:42,120 --> 00:43:44,799 Speaker 2: are some of the most uncomfortable scenes. If you watch 972 00:43:44,880 --> 00:43:47,680 Speaker 2: that show the Bear, how real is it from your perspective? 973 00:43:47,840 --> 00:43:50,600 Speaker 2: Do you want to rant about the sort of do 974 00:43:50,640 --> 00:43:53,040 Speaker 2: you want to tell us anything about permitting and such 975 00:43:53,080 --> 00:43:53,520 Speaker 2: and DC? 976 00:43:54,120 --> 00:43:56,640 Speaker 4: Yeah, I mean so number one, the bear is fascinating. 977 00:43:56,719 --> 00:44:00,319 Speaker 4: The first season that uber Eats episode, I still so 978 00:44:00,600 --> 00:44:02,320 Speaker 4: all of us switched to uber eads and all of 979 00:44:02,360 --> 00:44:04,120 Speaker 4: these things during COVID to figure out how to survive, 980 00:44:04,400 --> 00:44:06,200 Speaker 4: and that ding that it makes when a new order 981 00:44:06,200 --> 00:44:08,960 Speaker 4: comes in still sends me into like a blackout rage. 982 00:44:09,600 --> 00:44:11,640 Speaker 4: I remember one time during COVID picking up the iPad 983 00:44:11,640 --> 00:44:13,560 Speaker 4: that the uber eeds order came in and just throwing 984 00:44:13,600 --> 00:44:15,160 Speaker 4: it in the deep fire and being like, screw it, 985 00:44:15,200 --> 00:44:17,960 Speaker 4: I'm not doing this anymore. And so that episode I 986 00:44:18,000 --> 00:44:20,400 Speaker 4: watched it with my wife. We at one point I 987 00:44:20,440 --> 00:44:21,959 Speaker 4: was like, I think we might have to turn this off. 988 00:44:22,000 --> 00:44:24,959 Speaker 4: Like I was getting like too upset, too anxious because 989 00:44:24,960 --> 00:44:27,080 Speaker 4: it was too accurate. It was totally spot on. And 990 00:44:27,200 --> 00:44:30,279 Speaker 4: what that feels like with the health code violations and 991 00:44:30,400 --> 00:44:32,120 Speaker 4: the permitting and all that stuff. 992 00:44:32,440 --> 00:44:35,560 Speaker 3: Oh God, uh, is this where we're going to have 993 00:44:35,560 --> 00:44:36,279 Speaker 3: to bleeve the. 994 00:44:36,239 --> 00:44:40,959 Speaker 4: Story I've been doing so good avoiding. Yeah, I tried 995 00:44:41,080 --> 00:44:45,160 Speaker 4: so hard, it's ridiculous. There was a restaurantur that I 996 00:44:45,200 --> 00:44:47,600 Speaker 4: worked for and the prep kitchen was in the basement 997 00:44:47,880 --> 00:44:50,359 Speaker 4: and it wasn't ventilated, and I was like, how did 998 00:44:50,400 --> 00:44:52,000 Speaker 4: you get a permit for this? And he was like, well, 999 00:44:52,040 --> 00:44:54,759 Speaker 4: we put ten thousand dollars in a briefcase and gave 1000 00:44:54,800 --> 00:44:56,520 Speaker 4: it to the guy, and that's how we have this. 1001 00:44:56,920 --> 00:44:58,319 Speaker 4: So if you go down to the city hall and 1002 00:44:58,320 --> 00:45:00,120 Speaker 4: you pull the records for the building, this basement does 1003 00:45:00,200 --> 00:45:03,919 Speaker 4: even exist. And this was like less than twelve years ago, 1004 00:45:04,280 --> 00:45:07,520 Speaker 4: and so that obviously doesn't seem like an ideal system. 1005 00:45:07,680 --> 00:45:09,840 Speaker 4: But to do that same thing at the restaurant, we 1006 00:45:09,920 --> 00:45:12,360 Speaker 4: have now took us almost eight months to get the 1007 00:45:12,400 --> 00:45:15,600 Speaker 4: single permit for that, And so there's sometimes where you're like, 1008 00:45:15,640 --> 00:45:17,120 Speaker 4: was it better when we just put some cash in 1009 00:45:17,160 --> 00:45:19,760 Speaker 4: a briefcase? Like I'm not sure what we're doing here, 1010 00:45:20,000 --> 00:45:22,279 Speaker 4: because you're paying rent that entire eight months at that point, 1011 00:45:22,320 --> 00:45:24,000 Speaker 4: you know, ten thousand dollars is a lot cheaper than 1012 00:45:24,120 --> 00:45:27,799 Speaker 4: whatever your rent is x eight months. And yeah, it's 1013 00:45:27,840 --> 00:45:30,120 Speaker 4: this strange thing. I'm not sure what sort of like 1014 00:45:30,760 --> 00:45:33,160 Speaker 4: don't say that, what sort of make work job. It 1015 00:45:33,280 --> 00:45:35,200 Speaker 4: is for the city to have these health inspectors that 1016 00:45:35,239 --> 00:45:37,080 Speaker 4: come by and say the same thing every single time, 1017 00:45:37,160 --> 00:45:40,520 Speaker 4: which is like, hey, by the way, like they put 1018 00:45:40,520 --> 00:45:43,000 Speaker 4: a to thermometer in all your food, which is hypothetically 1019 00:45:43,000 --> 00:45:45,560 Speaker 4: for food safety, but all the half decent restaurants are fine, 1020 00:45:45,600 --> 00:45:46,840 Speaker 4: So like, what are you doing here? I saw you 1021 00:45:46,960 --> 00:45:48,759 Speaker 4: last month. They were the right temperature last month. Can 1022 00:45:48,800 --> 00:45:51,320 Speaker 4: you leave me alone? But it's really the permitting process, 1023 00:45:51,360 --> 00:45:53,920 Speaker 4: because you're in this race against your landlord to open 1024 00:45:53,960 --> 00:45:59,280 Speaker 4: before you start paying them, and getting seventeen different permits 1025 00:45:59,280 --> 00:46:01,920 Speaker 4: to like have a basement or have a closet or 1026 00:46:01,960 --> 00:46:05,640 Speaker 4: whatever it may be is legitimately stopping new restaurants from opening. 1027 00:46:05,680 --> 00:46:08,399 Speaker 4: So it's pretty miserable. And that's just that's not left 1028 00:46:08,520 --> 00:46:10,799 Speaker 4: right wing. That's just like really like sort of like 1029 00:46:10,840 --> 00:46:13,319 Speaker 4: a technocrat would be better in this regard, right, Like 1030 00:46:13,360 --> 00:46:15,120 Speaker 4: it's like, please let me get my permit a little 1031 00:46:15,120 --> 00:46:18,320 Speaker 4: bit faster. Or a mob system, right Like My understanding 1032 00:46:18,360 --> 00:46:20,080 Speaker 4: is from my friends in Montreal is that it's still 1033 00:46:20,200 --> 00:46:21,960 Speaker 4: very much a mob system. And so they go, yeah, 1034 00:46:22,040 --> 00:46:23,680 Speaker 4: well we still put some cash in a briefcase and 1035 00:46:23,680 --> 00:46:26,040 Speaker 4: then boom, we're open in a month, so you know, 1036 00:46:26,520 --> 00:46:28,759 Speaker 4: let's pick one of those. But it's middle ground right now, 1037 00:46:28,800 --> 00:46:31,320 Speaker 4: where like it's just like three guys in an office 1038 00:46:31,320 --> 00:46:34,640 Speaker 4: who are completely God, they're gonna come like inspect me 1039 00:46:34,680 --> 00:46:36,759 Speaker 4: this week for saying this. It's just like three guys 1040 00:46:36,800 --> 00:46:39,280 Speaker 4: in the office who are all idiots. Is just is miserable. 1041 00:46:39,840 --> 00:46:44,239 Speaker 3: Yeah, you're definitely going to get a Vieah Yeah, who cares? 1042 00:46:45,239 --> 00:46:48,560 Speaker 2: Bard. That was fantastic. Thank you so much for coming 1043 00:46:48,560 --> 00:46:49,799 Speaker 2: on a lot of fun. 1044 00:46:49,920 --> 00:46:50,600 Speaker 4: It was good to talk to you. 1045 00:46:51,440 --> 00:46:52,200 Speaker 3: Thank you so much. 1046 00:46:52,280 --> 00:47:04,920 Speaker 5: Thanks guys. 1047 00:47:05,760 --> 00:47:08,320 Speaker 2: I love restaurant episodes. I mean, I love restaurants, but 1048 00:47:08,360 --> 00:47:10,680 Speaker 2: I love restaurant it. I've just always learned so much 1049 00:47:10,760 --> 00:47:11,799 Speaker 2: talking to We could do. 1050 00:47:11,840 --> 00:47:15,000 Speaker 3: Like a spinoff series which restaurants or something. I don't know. 1051 00:47:15,120 --> 00:47:19,360 Speaker 3: They're incredibly informative in terms of the macro economic environment, 1052 00:47:19,440 --> 00:47:22,479 Speaker 3: but also all these little themes that we talk about 1053 00:47:22,800 --> 00:47:26,320 Speaker 3: on all thoughts like the supply chain, like labor hoarding, 1054 00:47:26,800 --> 00:47:30,880 Speaker 3: like to your point, distribution of resources such as energy. 1055 00:47:31,320 --> 00:47:34,680 Speaker 2: No, I'd never thought about that time because obviously I 1056 00:47:34,880 --> 00:47:38,560 Speaker 2: presume a restaurant wants all tables filled any given time, right, 1057 00:47:38,840 --> 00:47:40,960 Speaker 2: But I had never really thought about the thing you 1058 00:47:41,080 --> 00:47:44,440 Speaker 2: have to have them staggered so that you do not 1059 00:47:44,640 --> 00:47:47,120 Speaker 2: have all the cocktail orders come out all the same. 1060 00:47:47,200 --> 00:47:49,360 Speaker 2: I had never thought about that, and the sort of 1061 00:47:49,360 --> 00:47:52,400 Speaker 2: a risk of like demand spikes. You have this system 1062 00:47:52,520 --> 00:47:55,920 Speaker 2: designed for some optimal throughput, but the idea of like 1063 00:47:56,000 --> 00:47:58,719 Speaker 2: you don't want it all at the same time very intuitive, 1064 00:47:58,719 --> 00:48:00,960 Speaker 2: I suppose I just had occurred to me before. 1065 00:48:01,200 --> 00:48:02,480 Speaker 3: Did you watch The Bear You must have? 1066 00:48:02,520 --> 00:48:03,160 Speaker 2: Oh, yeah, yeah. 1067 00:48:03,239 --> 00:48:06,319 Speaker 3: I had to stop watching because it was so stressful 1068 00:48:06,440 --> 00:48:09,319 Speaker 3: and it was so many people shouting at each other. 1069 00:48:09,480 --> 00:48:11,480 Speaker 3: I just I couldn't do it after the first season. 1070 00:48:11,760 --> 00:48:16,040 Speaker 2: It's funny, how like basically everyone we talked to is like, yep, 1071 00:48:16,120 --> 00:48:19,000 Speaker 2: it's exactly how it is, and it's super difficult that 1072 00:48:19,200 --> 00:48:20,960 Speaker 2: And have you watched The Pit by. 1073 00:48:20,800 --> 00:48:23,440 Speaker 3: The way, No, but you keep recommending that it's good. 1074 00:48:23,480 --> 00:48:26,160 Speaker 2: There's a new season starting soon. But I you know, 1075 00:48:26,160 --> 00:48:28,440 Speaker 2: I was talking to a friend of mine who works 1076 00:48:28,480 --> 00:48:31,160 Speaker 2: at one of the NYU medical facilities, but he had 1077 00:48:31,200 --> 00:48:33,680 Speaker 2: the same reaction, like he can't watch that. As a 1078 00:48:33,680 --> 00:48:36,200 Speaker 2: consumer of TV shows, to my mind, that's a very 1079 00:48:36,280 --> 00:48:36,759 Speaker 2: good sign. 1080 00:48:36,840 --> 00:48:37,040 Speaker 3: Yeah. 1081 00:48:37,040 --> 00:48:39,600 Speaker 2: When people say no, I can't watch this, it's too real, 1082 00:48:39,680 --> 00:48:42,600 Speaker 2: It's like, Okay, I'm not getting something overly dramatic. 1083 00:48:42,760 --> 00:48:44,319 Speaker 3: Yeah, I'm going to put the pit on my list. 1084 00:48:45,040 --> 00:48:47,080 Speaker 3: This is something that stands out whenever we do a 1085 00:48:47,120 --> 00:48:50,760 Speaker 3: restaurant episode, which is there's an intensity about the job. 1086 00:48:50,920 --> 00:48:53,200 Speaker 3: And in many ways it's a unique industry because the 1087 00:48:53,239 --> 00:48:56,759 Speaker 3: profit margins aren't that big, Right, You're probably doing it 1088 00:48:56,800 --> 00:49:00,400 Speaker 3: for something other than money. You're selecting your ingreen radiance 1089 00:49:00,880 --> 00:49:03,880 Speaker 3: usually often because you want to make the best menu 1090 00:49:03,920 --> 00:49:07,160 Speaker 3: item possible, not necessarily again because it's going to produce 1091 00:49:07,480 --> 00:49:11,440 Speaker 3: the most profit, and you basically dedicate your entire life 1092 00:49:11,680 --> 00:49:13,080 Speaker 3: to this undertake a right. 1093 00:49:13,239 --> 00:49:16,680 Speaker 2: Absolutely, it's interesting to think about what is a chef. 1094 00:49:16,880 --> 00:49:18,520 Speaker 2: You're thinking it's like, oh, this is someone who makes 1095 00:49:18,600 --> 00:49:20,680 Speaker 2: good food, right, But then the idea is like that 1096 00:49:20,760 --> 00:49:23,480 Speaker 2: the chef then has to think about lighting, all these 1097 00:49:23,520 --> 00:49:26,520 Speaker 2: other things that do not strictly fall under what we 1098 00:49:26,600 --> 00:49:29,279 Speaker 2: think of as the making of food. I don't do 1099 00:49:29,520 --> 00:49:32,200 Speaker 2: so many interesting things. I mean, it's so interesting how 1100 00:49:32,200 --> 00:49:36,080 Speaker 2: many trends seem to date back to two thousand and eight, 1101 00:49:36,280 --> 00:49:38,799 Speaker 2: and so part of the story there was like, Okay, 1102 00:49:38,800 --> 00:49:40,839 Speaker 2: there's a lot of cheap rents restaurants can open up. 1103 00:49:41,000 --> 00:49:43,719 Speaker 2: But it's also the true that media is such at 1104 00:49:43,719 --> 00:49:46,440 Speaker 2: the time because of the invention of the iPhone and 1105 00:49:46,520 --> 00:49:50,640 Speaker 2: so forth, that like foody culture was like a thing 1106 00:49:50,719 --> 00:49:54,440 Speaker 2: in the media, right, and all these different crosswinds that 1107 00:49:54,600 --> 00:49:57,680 Speaker 2: happen and at certain key points that make it difficult 1108 00:49:57,719 --> 00:49:59,840 Speaker 2: to disentangle history. 1109 00:50:00,320 --> 00:50:00,680 Speaker 4: I don't know. 1110 00:50:00,760 --> 00:50:02,799 Speaker 2: That was just a really fun episode. I felt like 1111 00:50:02,840 --> 00:50:03,600 Speaker 2: I learned quite a. 1112 00:50:03,640 --> 00:50:04,239 Speaker 4: Bit in that one. 1113 00:50:04,280 --> 00:50:08,120 Speaker 2: Oh and also the burger, the burger I've never known 1114 00:50:08,160 --> 00:50:08,480 Speaker 2: about it. 1115 00:50:08,640 --> 00:50:12,000 Speaker 3: Yeah, that makes sense again intuitively, I gotta say, though, 1116 00:50:12,080 --> 00:50:14,680 Speaker 3: it makes you wonder what comes next? So like we've 1117 00:50:14,719 --> 00:50:19,280 Speaker 3: perfected food, a lot of restaurants have perfected the vibes 1118 00:50:19,480 --> 00:50:22,200 Speaker 3: or certainly pay attention to it more than they used to. 1119 00:50:22,320 --> 00:50:23,800 Speaker 3: What comes next? Do you think? 1120 00:50:25,080 --> 00:50:26,759 Speaker 4: I don't know. What do you think? 1121 00:50:27,040 --> 00:50:29,719 Speaker 3: You do some thought? Do you have some I mean 1122 00:50:29,760 --> 00:50:32,759 Speaker 3: I'd like it to be service. Yeah, I worry that 1123 00:50:32,800 --> 00:50:36,520 Speaker 3: it's going to be like some customization thing, which I hate. 1124 00:50:36,920 --> 00:50:39,200 Speaker 3: We shouldn't give customers options. I hate that. 1125 00:50:39,760 --> 00:50:40,200 Speaker 4: I don't like. 1126 00:50:40,480 --> 00:50:41,960 Speaker 2: I don't like I don't like choice. 1127 00:50:42,239 --> 00:50:44,560 Speaker 3: Yeah, that's right, that's right. Okay, shall we leave it there, 1128 00:50:44,600 --> 00:50:46,880 Speaker 3: Let's save it there. This has been another episode of 1129 00:50:46,880 --> 00:50:49,680 Speaker 3: the Authoughts podcast. I'm Tracy Alloway. You can follow me 1130 00:50:49,800 --> 00:50:51,320 Speaker 3: at Tracy Alloway. 1131 00:50:51,040 --> 00:50:53,200 Speaker 2: And I'm Joe Wisn't Though. You can follow me at 1132 00:50:53,200 --> 00:50:55,680 Speaker 2: the Stalwart. Follow our guest Bart Hutchins He's at White 1133 00:50:55,719 --> 00:50:59,399 Speaker 2: Guy Fiery. Follow our producers Carmen Rodriguez at Kerman armand 1134 00:50:59,440 --> 00:51:02,520 Speaker 2: dash O Ben at Dashbod and Kille Brooks at Kalebrooks. 1135 00:51:02,680 --> 00:51:04,799 Speaker 2: And from our odd Lots content. Go to Bloomberg dot 1136 00:51:04,840 --> 00:51:07,440 Speaker 2: com slash odd Lots or the daily newsletter and all 1137 00:51:07,440 --> 00:51:09,520 Speaker 2: of our episodes and you can chat about all of 1138 00:51:09,520 --> 00:51:12,720 Speaker 2: these topics twenty four to seven in our discord Discord 1139 00:51:12,760 --> 00:51:14,120 Speaker 2: dot gg slash od. 1140 00:51:14,000 --> 00:51:16,960 Speaker 3: Lots And if you enjoy all thoughts, if you want 1141 00:51:17,040 --> 00:51:19,719 Speaker 3: us to do more restaurant episodes, then please leave us 1142 00:51:19,719 --> 00:51:23,320 Speaker 3: a positive review on your favorite podcast platform. And remember, 1143 00:51:23,360 --> 00:51:25,799 Speaker 3: if you are a Bloomberg subscriber, you can listen to 1144 00:51:25,920 --> 00:51:28,960 Speaker 3: all of our episodes absolutely ad free. All you need 1145 00:51:29,000 --> 00:51:31,680 Speaker 3: to do is find the Bloomberg channel on Apple Podcasts 1146 00:51:31,719 --> 00:52:00,439 Speaker 3: and follow the instructions. Thanks for listening, Ey,