1 00:00:02,360 --> 00:00:04,680 Speaker 1: What's up? This is the people Shark Hair. Damon John 2 00:00:04,720 --> 00:00:08,600 Speaker 1: with another motivation moment for you, courtesy of that Moment 3 00:00:08,680 --> 00:00:12,200 Speaker 1: with Damon John, a production of The Black Effect Podcast 4 00:00:12,280 --> 00:00:16,159 Speaker 1: Network and iHeartRadio. Now check this out. According to a 5 00:00:16,160 --> 00:00:19,880 Speaker 1: study conducted by Global Banking and Finance from You, eighty 6 00:00:19,960 --> 00:00:23,480 Speaker 1: two percent of investors believe that name recognition is important 7 00:00:23,880 --> 00:00:26,680 Speaker 1: in guiding them in their investment decision. Now we're talking 8 00:00:26,720 --> 00:00:29,800 Speaker 1: about people who are deploying capital. We're not talking about 9 00:00:29,840 --> 00:00:32,680 Speaker 1: people who are looking for a brand name because they 10 00:00:32,720 --> 00:00:35,680 Speaker 1: want it on their shirt, because they you know, a 11 00:00:35,720 --> 00:00:38,159 Speaker 1: brand name of a restaurant or some shoots or a 12 00:00:38,200 --> 00:00:41,159 Speaker 1: car to drive. We're talking about they are just deploying capital. 13 00:00:41,200 --> 00:00:44,159 Speaker 1: And why is that important? Because even when they are 14 00:00:44,280 --> 00:00:47,520 Speaker 1: just depoying capital, whether it is to another financial institution, 15 00:00:47,960 --> 00:00:51,800 Speaker 1: or whether it is to a company that is it's 16 00:00:51,840 --> 00:00:55,440 Speaker 1: about medicines or cruise lines or whatever the case is, 17 00:00:55,480 --> 00:00:57,920 Speaker 1: they are looking at a name just as much as 18 00:00:57,920 --> 00:01:00,279 Speaker 1: they're looking at the numbers. Why is that important you? 19 00:01:00,800 --> 00:01:03,040 Speaker 1: Because people are looking at your name. I keep telling you, 20 00:01:03,040 --> 00:01:05,240 Speaker 1: you know the brand. It starts with you. You are 21 00:01:05,280 --> 00:01:08,200 Speaker 1: the brand. Can you put yourself into to five words? 22 00:01:08,600 --> 00:01:11,039 Speaker 1: Because when you walk in a room. You don't want 23 00:01:11,080 --> 00:01:13,880 Speaker 1: people to have to interpret who you are. And how 24 00:01:13,920 --> 00:01:15,840 Speaker 1: can you get your name out there? Well, I'll get 25 00:01:15,840 --> 00:01:18,800 Speaker 1: into that a little bit, but more importantly, is your 26 00:01:18,840 --> 00:01:22,640 Speaker 1: name consistent with your actions? You know? And that's important 27 00:01:22,640 --> 00:01:24,840 Speaker 1: because if you're in a room and I know your 28 00:01:24,959 --> 00:01:27,840 Speaker 1: name and you're competing against somebody else that I haven't 29 00:01:27,840 --> 00:01:30,400 Speaker 1: heard their name, well, I'm more than likely to give 30 00:01:30,440 --> 00:01:33,760 Speaker 1: you more attention. And if you have more attention coming 31 00:01:33,800 --> 00:01:35,840 Speaker 1: from me, then you have more time to persuade me 32 00:01:36,319 --> 00:01:40,800 Speaker 1: why I need to buy your product, invest and you hire, you, 33 00:01:40,840 --> 00:01:45,160 Speaker 1: go off your recommendations, use your services, or use your 34 00:01:45,280 --> 00:01:48,960 Speaker 1: friends and allies services or circle services. So this is 35 00:01:49,000 --> 00:01:51,840 Speaker 1: extremely important. How do you get your name out there? Well, 36 00:01:51,880 --> 00:01:53,680 Speaker 1: of course you get out there on social media. Are 37 00:01:53,680 --> 00:01:55,600 Speaker 1: you aware of what people are looking at you and 38 00:01:55,640 --> 00:01:57,840 Speaker 1: what are they saying when they're seeing your social media? 39 00:01:57,880 --> 00:02:00,760 Speaker 1: That's the easiest and cheapest way. But you can also 40 00:02:00,960 --> 00:02:05,880 Speaker 1: opt in to issue stories out to local newspapers or 41 00:02:06,000 --> 00:02:09,760 Speaker 1: content blog because people always want content and what's in 42 00:02:09,800 --> 00:02:11,840 Speaker 1: their best interest. Well, if you have a certain point 43 00:02:11,840 --> 00:02:14,120 Speaker 1: of view or status or data that you could share 44 00:02:14,160 --> 00:02:17,600 Speaker 1: with somebody, you just gain somebody, you know, more equipment 45 00:02:17,639 --> 00:02:19,680 Speaker 1: to share with their people, and they don't have to 46 00:02:19,680 --> 00:02:22,720 Speaker 1: pay another contributor and or writer. Now, all of a sudden, 47 00:02:22,760 --> 00:02:25,800 Speaker 1: I google your name and your name is associated with 48 00:02:25,840 --> 00:02:30,560 Speaker 1: a publication or another well known blog or something of 49 00:02:30,600 --> 00:02:32,720 Speaker 1: that nature. And I started to say, Wow, this person 50 00:02:32,760 --> 00:02:35,680 Speaker 1: has validity. Maybe I should check further into this person. 51 00:02:36,240 --> 00:02:39,640 Speaker 1: Or you know, when I'm interviewing you or talking about you, 52 00:02:39,840 --> 00:02:41,440 Speaker 1: or whatever the case is, and you say, oh, by 53 00:02:41,480 --> 00:02:42,960 Speaker 1: the way, you know, a couple of papers have picked 54 00:02:42,960 --> 00:02:45,040 Speaker 1: me up, or a couple of well known blogs have 55 00:02:45,120 --> 00:02:48,200 Speaker 1: picked me up. You know, I start to say, well, why, 56 00:02:48,320 --> 00:02:50,519 Speaker 1: I mean, this is their credibility, the paper or the 57 00:02:50,560 --> 00:02:54,440 Speaker 1: blog or whoever the case is. Why would they do that. 58 00:02:54,560 --> 00:02:57,400 Speaker 1: I guess maybe you are extremely credible because they don't 59 00:02:57,400 --> 00:02:59,839 Speaker 1: want to risk their credibility. So think about those type 60 00:02:59,880 --> 00:03:02,960 Speaker 1: of things as you go out there in the world. 61 00:03:03,080 --> 00:03:05,960 Speaker 1: And you know, when you start to try to brand yourself, 62 00:03:05,960 --> 00:03:08,800 Speaker 1: because right now we all know people picking up the 63 00:03:08,800 --> 00:03:10,720 Speaker 1: phone and looking for you before they look for you 64 00:03:10,760 --> 00:03:12,760 Speaker 1: anyplace else. It's not like back in the days when 65 00:03:12,800 --> 00:03:15,280 Speaker 1: we can call people's references and things of that nature. 66 00:03:15,639 --> 00:03:17,440 Speaker 1: I mean, I started off selling a couple of halts 67 00:03:17,440 --> 00:03:18,760 Speaker 1: on a corner that I think I would ever be 68 00:03:18,880 --> 00:03:22,960 Speaker 1: on a nationally recognized show on ABC for twelve years 69 00:03:23,000 --> 00:03:25,560 Speaker 1: and being known globally because I was selling a couple 70 00:03:25,600 --> 00:03:28,920 Speaker 1: of hats. Absolutely not, you know, and even for the 71 00:03:28,919 --> 00:03:31,440 Speaker 1: first half of my professional career in that nature, nobody 72 00:03:31,440 --> 00:03:32,639 Speaker 1: really knew who it was. I was kind of like 73 00:03:32,639 --> 00:03:36,480 Speaker 1: the foobl guy. I was one of my four partners. 74 00:03:36,520 --> 00:03:40,200 Speaker 1: And how did I then all of a sudden start 75 00:03:40,240 --> 00:03:42,560 Speaker 1: to write books and start to get out there publicly. 76 00:03:42,880 --> 00:03:45,400 Speaker 1: So it's not that it's going to happen right away, 77 00:03:45,480 --> 00:03:47,520 Speaker 1: but you do need to think about You don't know 78 00:03:47,560 --> 00:03:49,600 Speaker 1: what's going to happen in ten, twenty thirty years, So 79 00:03:49,680 --> 00:03:53,640 Speaker 1: start creating that brand right now, online or any other way. 80 00:03:53,760 --> 00:03:56,560 Speaker 1: Tune in every single Monday and Tuesday for new episodes. 81 00:03:56,640 --> 00:03:59,680 Speaker 1: Up That Moment with Damon John brought to you by 82 00:03:59,760 --> 00:04:03,440 Speaker 1: the Perfect Podcast Network. Check it out wherever you get 83 00:04:03,480 --> 00:04:04,200 Speaker 1: your podcasts.