Speaker 1: Borrow with me here you know, BT know how it goes,
Speaker 1: shout out O, C T no real color what we
Speaker 1: see whole game read the butler bo something.
Speaker 2: Oh you can't stand on the uncle see.
Speaker 1: I already know you can't bother with me because what
Speaker 1: the squad of me they get at.
Speaker 2: They called me.
Speaker 3: Love Love Ballerler.
Speaker 1: I go by the name of Ferrari Simming.
Speaker 3: I know by the name you know BT, and.
Speaker 4: I'm Jojo Alonzo E L cool Jay.
Speaker 1: And the building.
Speaker 2: Welcome to the ball Alert Show. Glad to be here, Babby,
Speaker 2: thanks for having me listen.
Speaker 5: We was having a great conversation off camera, and we
Speaker 5: was talking about a lot of stuff that we wouldn't
Speaker 5: expect legends to be hip hop because I did not
Speaker 5: believe when you said that you manage all.
Speaker 6: Your pages, yea, all your well, why do you manage
Speaker 6: your own platforms?
Speaker 2: Well, I mean the real reason is because, first of all,
Speaker 2: you know what I'm saying, Like I'm a nerd, you
Speaker 2: know what I mean, Like, so I'm interested in shit
Speaker 2: like that, you know what I mean. The second part
Speaker 2: is that I want to be able to know what's
Speaker 2: going on and I want people to hear from me
Speaker 2: directly if I want to do it. And thirdly, like
Speaker 2: you know, when you start respectfully like a bunch of
Speaker 2: social media companies and all that, they don't necessarily get
Speaker 2: your voice. So I don't need like a you know,
Speaker 2: a fourteen year old girl from Michigan trying to put
Speaker 2: verbas together that she thinks is gonna sound.
Speaker 3: Like ll what's up? Dog? You know? This is the
Speaker 3: goat I was if you you know what I mean.
Speaker 1: Like, now, are you monetizing your pages?
Speaker 3: Huh?
Speaker 1: Are you monetizing your pages?
Speaker 3: I don't really mind.
Speaker 2: Well, I mean that's a yes, no or no, right,
Speaker 2: because I mean my life I monetized, dog, Like I'm
Speaker 2: pretty monetized. So the short answer is, do I focus
Speaker 2: on the monetization of the pages themselves?
Speaker 3: No, I don't do.
Speaker 2: I have like little merch shops on some of the
Speaker 2: page of course, But do I like go out of
Speaker 2: my way to you know, no, I do not. But
Speaker 2: but I'm not any for that per se. But that's
Speaker 2: not but you know what, that's not a bad idea
Speaker 2: for me to focus Like.
Speaker 3: That's actually good, Like I probably need to do that.
Speaker 1: I'm just a radar personality. But I get a nice
Speaker 1: check from Facebook. I'm pretty sure he had a lot
Speaker 1: of monthly Facebook.
Speaker 3: Pretty nice. You know. You know, you know, money is
Speaker 3: enough money right there?
Speaker 6: You go lone of times, all of them, every single
Speaker 6: one of them, especially TikTok Yo.
Speaker 3: She came alive when we started talking about that.
Speaker 6: Monitors, I need to get as much money as you
Speaker 6: can get, no, because social media is paying.
Speaker 3: Listen, you know I'm gay for it.
Speaker 1: I'm so, I really wanted to ask you. I just
Speaker 1: want to start with your name. Where did the name
Speaker 1: come from?
Speaker 3: Well?
Speaker 2: You know, you know, I was sixteen, you know, I
Speaker 2: was in a crew and like all the dudes had
Speaker 2: names that kind of like applied to going after females,
Speaker 2: you know what I'm saying. So it would be like
Speaker 2: the super Lover this one and a man playboy Mikey,
Speaker 2: and so I made the LLL was Ladies love Cool James,
Speaker 2: you know what I'm saying, Like that was you know
Speaker 2: our thing. You know, we wanted to, you know, but ladies,
Speaker 2: we want we want to, you know, we wanted more
Speaker 2: than a participation trophy, you know what I'm saying, Like
Speaker 2: he really wanted to be in the game, you know
Speaker 2: what I mean.
Speaker 1: So and I know you were one of the very
Speaker 1: first people to get a record deal at a very
Speaker 1: young age and a time where like it was so
Speaker 1: hard to get deals and be in the music industry.
Speaker 1: You're at the piet I say, the pioneer, so.
Speaker 2: I make it even So, I was the first artist
Speaker 2: on deaf Jam, right, So we started the label that
Speaker 2: death Jam was a production company and they it was they.
Speaker 2: Rick Rubin one of the found the founder of the
Speaker 2: logo and the actual label. He it was on a
Speaker 2: street The name of the label was street Wise Party
Speaker 2: Time and it was death Jam Productions. I bought a
Speaker 2: song by this artist back then. His name was Tela
Speaker 2: rock still Is and I ended up sending in a demo,
Speaker 2: and you know, we ended up starting the label deaf Jam,
Speaker 2: and I was the first artist. Russell Simmons and Rick
Speaker 2: Rubin started the label and I was the flagship artist.
Speaker 2: So all of the things that came out after that,
Speaker 2: all of the artists that you can think of that
Speaker 2: were on deaf Jam came were birth from that from
Speaker 2: that moment, and I started that. I was sixteen years
Speaker 2: old when we started the label and I got on
Speaker 2: so and then it was but it was independent. Then
Speaker 2: we signed a deal with CBS and got major distribution
Speaker 2: and things.
Speaker 1: Thank you for saying that, because I didn't know that
Speaker 1: it was independent at first.
Speaker 3: I thought, oh, yeah, no, it was completely Yeah.
Speaker 2: See when I when I started, there were no there
Speaker 2: was no hip hop industry, you know what I'm saying.
Speaker 1: So you basically created the genre.
Speaker 2: No, I definitely was a fan of the genre from
Speaker 2: the beginning. So I became a fan of eight years old, right,
Speaker 2: you know, but before they made rap records, before they
Speaker 2: were records, it was all on tapes and on mixtapes
Speaker 2: and like what we would call blend tapes today. You
Speaker 2: would catch him at the parks and stuff like that, right,
Speaker 2: So I, you know, I became a fan of eight.
Speaker 2: When I was eleven or twelve, I started writing, right,
Speaker 2: and then when I was fourteen, I started trying to.
Speaker 3: Make a demo, and then at age sixteen we started
Speaker 3: Death Jam.
Speaker 2: But there was labels like sugar Hill, and there were
Speaker 2: labels like Enjoy, and they were labels like Tommy Boy,
Speaker 2: which were early but they but death Jam was the
Speaker 2: first label that that that in the modern era, because
Speaker 2: you know, it's kind of like art. There's there's modern postmodern,
Speaker 2: there's contemporary, right, Well, death jam ushered in a modern
Speaker 2: era for the time, you know what I'm saying, Like
Speaker 2: all those.
Speaker 3: Other labels were we were.
Speaker 2: Like pre you know what I'm saying, Like they were
Speaker 2: like they were contemporaries, and then all of a sudden,
Speaker 2: death jam are ushered in the modern era.
Speaker 3: You date, so you.
Speaker 6: Said, like at eight years old is when you when
Speaker 6: you got the love of music?
Speaker 4: So who inspired you? Who were you listening to?
Speaker 2: So there was there was there was a Treacherous Three,
Speaker 2: There was the Feelers four.
Speaker 3: There was a Foursome Seeds.
Speaker 2: There was a Cold Crush you know, which is like JDL,
Speaker 2: Almighty KG, Grand Master CAZ. There was you know, there
Speaker 2: was you know the Fourth MC's, you know Mercury and
Speaker 2: all you know, all of them from Staten Island. There
Speaker 2: was a fantastic Romantic five, Whip a Whip. There was
Speaker 2: all these different artists that never really recorded. Then there
Speaker 2: was also Grandmaster Flash in the Furious five and the
Speaker 2: Treacherous Three and the Crash Crew and the Fearless four
Speaker 2: and Zulu Nation and all these different groups that were
Speaker 2: in this small world in New York. You know what
Speaker 2: I'm saying, and we were just kind of exposed to it,
Speaker 2: you know what I'm saying. So I was like, I'm
Speaker 2: like a kind of a hybrid of sorts because I
Speaker 2: was a.
Speaker 3: Fan of the very I was that.
Speaker 2: Fan at the very beginning, you know what I'm saying,
Speaker 2: And also got the.
Speaker 3: Like record very young.
Speaker 2: So because of that, like my chronological contemporaries would be
Speaker 2: like Jay and Pack and Biggie. Chronologically from an age standpoint, it's.
Speaker 3: Like Jay and Pack and Big and all them.
Speaker 2: But from a rap standpoint, I'm like ten fifteen years earlier,
Speaker 2: you know what I'm saying in terms of hip hop,
Speaker 2: because I started so young, you.
Speaker 3: You know what I'm saying. Like I was like, but
Speaker 3: I just wasn't a kiddie rapper.
Speaker 2: I started very young, but I didn't come out as
Speaker 2: a kiddy rapper, So nobody ever saw me as that.
Speaker 3: We'll be right back with more of a Buller Alert show.
Speaker 4: How do you feel about hip hop in today's age?
Speaker 2: I think I don't. I don't have any issues with it.
Speaker 2: I think that you know, see anything, The key is
Speaker 2: that anything that you do is going to evolve and change, right,
Speaker 2: So the question becomes, here's the difference.
Speaker 3: Here's the difference with hip hop.
Speaker 2: You know, it's funny, it's a big word, but it's
Speaker 2: the democratization has taken place.
Speaker 3: So what does that mean?
Speaker 2: Basically, what it means is that now everybody can play
Speaker 2: in the NBA. Right, It's like like today in the NBA,
Speaker 2: Steph and Kad and you know and and you know
Speaker 2: and everybody you could think of that you love. They
Speaker 2: they are in a world. They're in a like a
Speaker 2: like a walled garden. And you can't play in the
Speaker 2: NBA just because you want to play, right, okay, even
Speaker 2: if you bounce the ball. See well, in hip hop,
Speaker 2: when I first started, it was like that. It was
Speaker 2: like you can't play unless you at a certain level
Speaker 2: or a certain skill set and all that that changed.
Speaker 2: The Internet changed that. So now everybody, anybody can who
Speaker 2: can bounce the ball can play. Is that a bad thing?
Speaker 2: Sometimes it is? Sometimes it isn't. It depends. Like an
Speaker 2: artist like Soldier Boy wouldn't have happened when we first
Speaker 2: started that that wouldn't have been possible.
Speaker 3: That story Soldier bore character stream, you.
Speaker 5: Know, not the.
Speaker 3: Gotcha he liked that ship. Look at him. I'm going
Speaker 3: he don't wower y'all. No, I was really just thinking
Speaker 3: like that, what son?
Speaker 2: But you know what, the reason why I use him
Speaker 2: as an example was because he was that. He's the
Speaker 2: first he was And I just talked about it earlier
Speaker 2: to SOLDI, I love you bro about with Jady no
Speaker 2: my man, Ray. But the thing is, because of the
Speaker 2: way YouTube happened and the way it emerged, it was
Speaker 2: there was no real gatekeepers involved with his success.
Speaker 3: That's why his story couldn't have happened.
Speaker 2: He's you know, you know, he made a great song
Speaker 2: and you know with that first song and it went
Speaker 2: from there and all that. But that was the thing.
Speaker 2: So it's like, those are the differences in hip hop.
Speaker 2: The other differences in hip hop is that now you
Speaker 2: know the current society, the mindset is much more layered, right,
Speaker 2: It's a more layered way of thinking. So you know
Speaker 2: when we when we were first started, you make a song,
Speaker 2: you make a rhyme, you make a record, that was it.
Speaker 2: Or you make a rhyme, you wrap it a party,
Speaker 2: You make a rhyme, you make a record, maybe you
Speaker 2: make a video.
Speaker 3: That's it.
Speaker 2: Now, Like I was saying earlier to somebody, a girl
Speaker 2: would make a song, then you make a rhyme that
Speaker 2: she's thinking about a video, and then she's thinking about
Speaker 2: a brand, and then she's thinking about monetization of pages
Speaker 2: and thinking about and she's thinking about her she's thinking
Speaker 2: about all of the ways to create an ecosystem around
Speaker 2: themselves that goes beyond just the craft. So that's the difference,
Speaker 2: you know what I'm saying, That's like the major difference.
Speaker 5: Like it's no structure, basically what you're saying with the
Speaker 5: new generation.
Speaker 3: Now there is structure.
Speaker 2: I just think it's a it's a much more it's
Speaker 2: a it's a much more savvy way.
Speaker 3: Of approaching the art form.
Speaker 2: What happens though, is now the one the one thing,
Speaker 2: the one thing that you got to remember, you know
Speaker 2: what I'm saying is that because of that, sometimes sometimes
Speaker 2: not always, sometimes they don't focus on the craft as
Speaker 2: much because they're so focused on being It's like they're
Speaker 2: so focused on being a star that they maybe not
Speaker 2: bouncing the ball as much.
Speaker 3: You feel me, they're not playing with the rock as much.
Speaker 2: So you know, you know, you know, it's a little
Speaker 2: harder to get a Kyrie because you know, Kyrie would
Speaker 2: be like over here worrying about his T shirt line
Speaker 2: instead of bouncing the ball.
Speaker 1: What do you think?
Speaker 6: So we did speak about how it's a we know
Speaker 6: that hip hop is changing, it's evolving as an artist,
Speaker 6: do you feel that you have to do that as well?
Speaker 6: Like you need to involve evolve, like of what you
Speaker 6: think the people may want to hear at this day
Speaker 6: and age. And I bring that up because I know,
Speaker 6: you know, passion is out and it gave me nostalgia vibes.
Speaker 4: You know, it took me back to like real hip hop.
Speaker 2: Yeah, so so here's my thing with that, right, you
Speaker 2: can't fake create, you know what I'm saying, like not
Speaker 2: If you want to last, you gotta do what you love.
Speaker 2: Now what does that mean? That means you got to
Speaker 2: really pay attention. You got to understand the mindset.
Speaker 3: Of the word.
Speaker 2: You can't make music that reaches the people if you
Speaker 2: don't understand the people.
Speaker 3: If you don't know that people are still smelling pissy elevators.
Speaker 2: And you know, and you don't know that people are
Speaker 2: you know, sleeping on the floor to avoid gunshots, and
Speaker 2: if you don't understand danger and if you only living
Speaker 2: in your star bubble, you know, you're gonna be boring,
Speaker 2: you're gonna be leading with your wallet, and ultimately that
Speaker 2: shit is gonna be goofy, you know what I mean.
Speaker 2: Like that's where it's gonna end up right now in
Speaker 2: terms of like what people are gonna want to hear.
Speaker 3: The way I look at it is like this.
Speaker 2: If I was sixteen, if I was nineteen, if I
Speaker 2: was twenty two, I don't really care about your resume.
Speaker 3: That shit don't matter to me. I respect it.
Speaker 2: But if you want to impress me when I press play,
Speaker 2: I gotta like that shit. Like that's ultimately where like
Speaker 2: all that other shit is cool, it's great.
Speaker 3: Oh yeah, yeah, go yeah, yeah, yeah, man, you're the man.
Speaker 3: You did this. Yeah cool?
Speaker 2: Press play Transparent, Press play transparent.
Speaker 1: Moment I'm getting on my way up here, I'm talking
Speaker 1: to my sixteen year old, I'm like, yeah, I interview
Speaker 1: l today. She's like, oh yeah, I love him as
Speaker 1: an actor, Like yeah right, he was like what. I
Speaker 1: was like yes, and I start educating her the music.
Speaker 1: But listen, salute to you for the fourteenth album. Could
Speaker 1: we get some snaps on that, please. I don't know
Speaker 1: nobody that got fourteen.
Speaker 3: Artists that have way more mistakes.
Speaker 5: But I don't know about fortunate, but a lot of
Speaker 5: people that got fourteen albums still not here.
Speaker 3: Yeah yeah, yeah, you're still here. Yeah yeah.
Speaker 2: You know what, man, you gotta love it, baby, you
Speaker 2: gotta love that ship new song with Rick Ross and
Speaker 2: uh J. Yeah yeah, Saturday Night Special and then the
Speaker 2: Passion Joint. The album is chocked full of all concert joints.
Speaker 3: I gotta joint.
Speaker 1: Tell your conscious on the dress? Hold, huh you on point?
Speaker 1: Everything was on point because I'm analyzing. I'm over here,
Speaker 1: like this is gonna fit what we're talking about right now?
Speaker 2: Yeah it fits, like, yeah, they expect me to have
Speaker 2: skinny jeans over my bains and my cam showing.
Speaker 3: I already know what it is. You know what it is, bro,
Speaker 3: You know what it is. Listen.
Speaker 1: No, I'm just saying.
Speaker 3: I already know it. You know you know what they
Speaker 3: you know what I'm saying, Like, because but you know
Speaker 3: why that happens. Let me tell you what it is.
Speaker 2: First of all, you know what really happens. People just
Speaker 2: forget about the world. Man, They just forget that the
Speaker 2: world exists, and it becomes so self absorbed that they
Speaker 2: don't change.
Speaker 3: They don't adapt. They don't. And the other thing is, see,
Speaker 3: were you never like that?
Speaker 2: No, but but there are moments when you are more
Speaker 2: closed than other moments. You got to be self aware.
Speaker 2: He keeps you grounded or you gotta have I mean,
Speaker 2: the short answer is you can't be an arrogant asshole.
Speaker 2: I mean, that's the short answer. You gotta have faith
Speaker 2: in God. You got actual staff? Is he is he
Speaker 2: an asshole?
Speaker 3: You know? Paid good?
Speaker 2: I was like, I'll answer no, but I'll answer I
Speaker 2: would say nine of the time I'm not.
Speaker 3: And you know.
Speaker 6: What brings that tempercent out people asking me that question.
Speaker 2: Yeah, you know what I mean, like, you know, you
Speaker 2: just got to be like listen, you just gotta pay attention.
Speaker 3: You know what I'm saying, You just got to pay
Speaker 3: attention to care.
Speaker 2: And also what I was going to say is, you know,
Speaker 2: as you mature in your life, right, you still got
Speaker 2: to be willing to learn from everybody.
Speaker 3: Some people and I learned this just from me, Like I've.
Speaker 2: Had dudes like that I looked at as for quote
Speaker 2: unquote big homies. Right, but maybe in my life I
Speaker 2: may have done some things and you know, surpassed some
Speaker 2: of the things that they did or took it to
Speaker 2: another level. But they because they are older than me,
Speaker 2: they think they can't learn from me. That's a big mistake.
Speaker 2: So when I you know, if I hear you know,
Speaker 2: somebody from a different generation two three generations from me
Speaker 2: talking about yo yo.
Speaker 3: You should check this shit out. I checked this shit out.
Speaker 2: I actually pay attention, like it doesn't bother me, Like,
Speaker 2: I don't have an issue with learning from you know people,
Speaker 2: So I think that that's kind of where that that
Speaker 2: disconnect happens a lot of times, you know what I'm saying,
Speaker 2: Because a lot of dudes, like and even some females,
Speaker 2: they don't like to learn from people that are younger
Speaker 2: than them.
Speaker 3: That's fact.
Speaker 2: They don't like that shit like and I don't really
Speaker 2: know why that is, but that's like.
Speaker 5: They be stuck in their waist because it's like a
Speaker 5: lot of family members too that you would be younger,
Speaker 5: but you might be more experienced, Like you traveled the world,
Speaker 5: You've seen different type of kol tracts, and then you
Speaker 5: try to go back home to the neighborhood.
Speaker 1: Look, I need to learn that. Look, so I got
Speaker 1: a little dad's stomach. Oh here you go.
Speaker 3: He's been waiting to ask you this, even.
Speaker 1: To watch board. You know what I'm saying, I need
Speaker 1: some tips, big dog, Like is it? Do you? Are
Speaker 1: you still working now? Because I saw you eat that donut?
Speaker 1: Are you gonna go work out today because you ate
Speaker 1: that piece of that donut?
Speaker 3: Not because I hate the doughnut. I'm gonna work out
Speaker 3: because I want to. But yeah, I like to eat.
Speaker 3: I like to You know, I'm not gonna be bored.
Speaker 1: It's just not going nowhere though, you.
Speaker 3: Know, we would really have to look at it. You know,
Speaker 3: you're tweaky in it off the little.
Speaker 2: Crazy good sandwiches, hot sauce, potato salad with and what's
Speaker 2: your diet like right now? Right now, just at this
Speaker 2: particular time when you're asking me, I haven't been eating
Speaker 2: no meat and chicken. That's been eating really like fish
Speaker 2: and shrimp and stuff like that.
Speaker 3: You know what I'm saying.
Speaker 2: But it varies, No, but it ferries though it varies,
Speaker 2: man like steak when you eat a lot of red meat.
Speaker 3: What were you talking about?
Speaker 7: But when you eat a lot of red meat, people
Speaker 7: talking about when you eat a lot of red meat,
Speaker 7: you can't get the interview about you can get bloated.
Speaker 7: You know what I'm saying, You could get bloated with
Speaker 7: the red meat because he has a lot of creatine
Speaker 7: in it. So you'll find when you eat a lot
Speaker 7: of steak, you start getting And now I'm a really.
Speaker 3: This is horrify you gotta get I put it the
Speaker 3: nice way. Clean yourself out.
Speaker 2: It's self cleaned out, and then you'll find what all
Speaker 2: that should go down?
Speaker 5: And you you happen a lot of people because there's
Speaker 5: a lot of people that's gonna be watching his interview.
Speaker 3: They got that too bad shot fire. You forgot that too,
Speaker 3: you know what I'm saying.
Speaker 5: People trying to you know, it's the summertime, people trying
Speaker 5: to slim up, and you know you gotta be look this.
Speaker 3: Week, will be able to take your shirt off at
Speaker 3: the pool.
Speaker 2: So you want to have stamming in your whole life,
Speaker 2: like like like you know I have, you know, like
Speaker 2: I've never felt old.
Speaker 3: I just put it like that, you know what I mean.
Speaker 2: You want to have stamming in your whole life, like
Speaker 2: you know, like when you you know you want to
Speaker 2: be able to you know, yeah, you won't be able
Speaker 2: to reach the rim.
Speaker 3: I don't have no problem.
Speaker 6: So you got to take just the workout. What's the
Speaker 6: workout plan? What does it look like?
Speaker 3: You going to.
Speaker 2: Minimum four or five times a week? And I work
Speaker 2: mostly on stamina. I don't I lift, but I don't
Speaker 2: lift super duper heavy relative to my size. Relatively speaking,
Speaker 2: I don't go super heavy. I do shoulders, I do chests.
Speaker 2: I make sure that I elevate my heart rate.
Speaker 3: You know.
Speaker 2: I do the stand, the step, the steps, I think,
Speaker 2: I do sprints on a treadmill, I do the elliptical.
Speaker 2: It depends on my I listen to my body. If
Speaker 2: my elbow feels funny, okay, I'll leave that alone. If
Speaker 2: something you know feeling right, I'm moving to something else.
Speaker 2: I just always exercise. And you want stammina. Stammina is
Speaker 2: key in life. Stammin is key, man.
Speaker 1: I always wanted to ask you this too, What do
Speaker 1: you enjoy more? Do you enjoy movies and television because
Speaker 1: you're a natural at that, not more than music?
Speaker 3: Music?
Speaker 2: On first love, music put me in position to do
Speaker 2: all that stuff. I love it and I'm grateful I
Speaker 2: could do it. And you should never limit yourself. And
Speaker 2: if you have more than one talent. You should use
Speaker 2: them all, you know what I'm saying. But music's my
Speaker 2: first is it?
Speaker 1: N Cisdore?
Speaker 3: I did it? I did it for fifteen years? Wow? Yeah.
Speaker 5: Did you have a lot of friends that were peers
Speaker 5: of yours in the music business that the more they
Speaker 5: see you evolve and you know, they kind of was
Speaker 5: stuck on the music. Did you give like a lot
Speaker 5: of jealousy, like frenemies when people was like, man, he
Speaker 5: like doing like he's still going.
Speaker 3: We're trying to figure it out. You're laughing because well.
Speaker 2: I'm laughing because you know, the music industry in general
Speaker 2: and entertainment is full of coopetition. Because that's what you're
Speaker 2: talking about in front of me. It's not as much
Speaker 2: front of me as it is coopetition. So yeah, you
Speaker 2: deal with some of that. But you know, my job
Speaker 2: is to show people as possible. I'm just showing dudes
Speaker 2: and showing.
Speaker 3: People that, yo, you could keep going at a high level.
Speaker 2: It's like you see bron playing in the twenty first year.
Speaker 2: I'm doing that in music years. You know, I'm just
Speaker 2: showing people what's possible, you know what i mean. Like
Speaker 2: that's the fun thing about it, you know, just showing
Speaker 2: them what's possible. And if you do catch a little
Speaker 2: bit of that hate and all that, I mean, whatever,
Speaker 2: like you know what we're gonna do. Well, you know,
Speaker 2: go home and you know, practice a violent and sob
Speaker 2: because somebody's upset with your success. I don't think so
Speaker 2: bro hold that man, Yeah, you know, how's that working
Speaker 2: out for you?
Speaker 3: Hating? Oh? How's that working out for you? You know
Speaker 3: what I mean?
Speaker 5: Do you still feel like that hip hop needs to
Speaker 5: have a retirement plan? I say, you know that was
Speaker 5: going viral or where you were talking about there needs
Speaker 5: to be some type of retirement plan for hip hop artists.
Speaker 2: Well, first of all, I mean that's a two sided question.
Speaker 2: First of all, artists can't You can't retire from art.
Speaker 2: I don't even know what that means. Okay, And you
Speaker 2: know hip hop and being what I do in creating,
Speaker 2: that's it becomes a source of income. But it's not
Speaker 2: a job, it's a life in it. You know, when
Speaker 2: you're an artist, you're an artist, that's what you are.
Speaker 2: You paint, you sculpt, you direct, you write films like
Speaker 2: you are what you are like, So there is no
Speaker 2: retirement from that.
Speaker 3: That's a lifelong commitment.
Speaker 2: If you're really that I'm The other thing I want
Speaker 2: to say before answer is that, you know, I'm very
Speaker 2: comfortable with somebody looking at me and saying he's a rapper,
Speaker 2: he's an MC. You don't have to say nothing else
Speaker 2: about nothing else, And I'm good with that. I don't
Speaker 2: need to, like, like, I'm not gonna undermine a craft
Speaker 2: that has changed the world by sheepening it and saying like, oh,
Speaker 2: I have to do other things to validate my existence
Speaker 2: because this ain't enough.
Speaker 3: That's bullshit.
Speaker 2: This is enough. Hip hop is enough, you know what
Speaker 2: I'm saying. Like I started death Jam, you know, I
Speaker 2: came up with the term goat.
Speaker 3: You know you have any stocks?
Speaker 1: Do you have any ownership?
Speaker 2: I'm going the piece of death Jam early on. But
Speaker 2: the thing is, it's, you know, there's two parts of
Speaker 2: that conversation too, right, like, yeah, I'm doing great, but
Speaker 2: that's not really the What it is is what we
Speaker 2: get caught up in sometimes is And that's the one
Speaker 2: thing about the new generation that's very interesting, and you
Speaker 2: got to be able to make the fine distinction. What
Speaker 2: Miles Davis did for music has nothing to do with
Speaker 2: his bank account. Don't make those things the same. That's
Speaker 2: a that's a big mistake. There's nothing wrong with monetization.
Speaker 2: You should capitalize, you should maximize. You should optimize everything
Speaker 2: you're doing. But don't get it twisted. You can make
Speaker 2: a cultural impact and not necessarily monetize it. The right
Speaker 2: brothers ain't make no money for cracking the cold on
Speaker 2: the plane you dig like, like, but they they impacted
Speaker 2: the world, so like, I get it, but they're kind
Speaker 2: of separate, right, okay, so so so and then what
Speaker 2: was the first part of the question you had asked?
Speaker 2: Just that first part because we went off on a tangent,
Speaker 2: which which one the one I asked the Ferrari asks? No,
Speaker 2: the one you the Ferrari about about death Jam, about
Speaker 2: the stock in death Jam.
Speaker 3: No, No, before I don't know, it might be.
Speaker 5: How you driving, but I was really listen to you.
Speaker 2: Yeah, but it's just like bottom line is it was
Speaker 2: like the true sides of it, the money and the
Speaker 2: and the music and the.
Speaker 5: Oh you was talking about like you don't like how
Speaker 5: the new generation is uh is trying to kind of
Speaker 5: base people's success based on the money in there.
Speaker 2: Yeah, that's a very that's a slippery slope. Right, that's
Speaker 2: a slippery slope, because that's not it doesn't matter how
Speaker 2: much money Prince had, bro say less.
Speaker 3: That's a different skill set and it's important. I'm not bro.
Speaker 2: Like you see her shirt right there, that shirt you
Speaker 2: have on right there, that paid him full shirt.
Speaker 3: The real guys in that movie.
Speaker 2: I hung with them every day from age seventeen to twenty.
Speaker 2: The real guys, like the real like like the real
Speaker 2: Alpo and the real rich Porter and not Rico Alpo
Speaker 2: and the real rich Porter and the real Az.
Speaker 3: Those are my friends. So what I'm saying is, like,
Speaker 3: how accurate was that movie? Huh?
Speaker 1: How accurate was that movie?
Speaker 3: It was fairly accurate. Okay, it was fairly accurate.
Speaker 2: It was on you know, some of it was accurate
Speaker 2: because you know, yeah, it was fairly fairly you know.
Speaker 2: It was some changes made to it that I'm sure
Speaker 2: a Z would feel he you know, but it was fair.
Speaker 3: It was some parts of it that was it was real.
Speaker 2: Like the impact on the culture in Harlem at the
Speaker 2: time was it was all that. It was probably even
Speaker 2: more impactful if you lived it seeing it, you know
Speaker 2: what I mean.
Speaker 3: You know what I'm saying.
Speaker 6: We'll be right by, stay tuned with more of the
Speaker 6: ball or Alert show. So we all of us in
Speaker 6: this room, we know that you are a legend, and
Speaker 6: I just want to know what do you want your
Speaker 6: legacy to be?
Speaker 2: So, you know what's funny, nobody gets to correct their tombstone.
Speaker 2: You don't know what your legacy is gonna be. And
Speaker 2: why do we know that? Because if I put this
Speaker 2: bottle of water on the Internet and say it's a
Speaker 2: bottle of water, somebody's gonna.
Speaker 8: Oh, it's actually a plastic thing without Oh, actually have
Speaker 8: some It couldn't be vodka, could like, they're going to
Speaker 8: beef about this, right, So I don't worry about legacy.
Speaker 2: It's about being in the moment. It's about just planting
Speaker 2: the seeds. You know what I'm saying, Like, yo, listen, man,
Speaker 2: apple tree, keep growing apples to it's finished. Man, orange,
Speaker 2: keep growing oranges till it's finished. Like all that legacy.
Speaker 2: I don't know, you know what I'm saying, because everybody's
Speaker 2: gonna remember me for something different.
Speaker 3: You know what I mean? What I want to do is,
Speaker 3: you know, I just want to do.
Speaker 2: Dope shit and do cool shit my entire life and
Speaker 2: show people that it's possible in that dreams don't have
Speaker 2: deadlines and you could keep getting it and keep having fun.
Speaker 2: And that's the because see that's the thing that people like.
Speaker 2: That's the one thing we got to remember. Everybody's so
Speaker 2: focused on getting the money. And the money comes, it does,
Speaker 2: it really does if you're great at what you do,
Speaker 2: But are you having fun? Like are you having fun?
Speaker 2: Like like's I don't like, I don't ever hear it.
Speaker 2: Like the reason I started getting in the rhyme and
Speaker 2: MC and the hip hop is to have fucking fun,
Speaker 2: to have some fun, you know what I'm saying, Like,
Speaker 2: the only vision you want money is to have fun.
Speaker 2: Like people forget that. You don't want money to like
Speaker 2: the craziest thing. The only reason you want money is
Speaker 2: to have fun. That is the only reason fun. And
Speaker 2: take care of you because even taking.
Speaker 3: Care of people is fun, like.
Speaker 2: Even being there for your mama, It is fun being
Speaker 2: there for different people. So it's like, so we can't
Speaker 2: get caught up in like just money, money, money leading
Speaker 2: with your wallet leading with you what it's like, Yeah, okay,
Speaker 2: we're gonna get that, okay, prime example, like with the music, right, listen,
Speaker 2: a rapper. He comes out, he's talking that money talk.
Speaker 3: You love it.
Speaker 2: Twelve years later he's still talking that money talk. Now
Speaker 2: you're looking at it like, dude, do you have anything else.
Speaker 3: To talk about?
Speaker 2: Like, my god, please just just could you put a
Speaker 2: black T shirt on and talk about taking fucking necklace off?
Speaker 3: Talk anything? Please? Please? Bro?
Speaker 2: Like yo, did anything happened recently that you care about
Speaker 2: a little bit?
Speaker 3: Right?
Speaker 2: So those are the So that's what we gotta remember,
Speaker 2: because you know what, all of usdden here we different generations.
Speaker 3: But I bet you know Bob Marley, you god damn right,
Speaker 3: you just I'll just watched this movie on the planet.
Speaker 2: You know, you see that and you know why you
Speaker 2: because he talked about something, because he has something to say.
Speaker 2: And guess what, love free. And you don't care what
Speaker 2: Bob Marley had in the bank. You might have died
Speaker 2: with a half a million, do you care?
Speaker 3: No?
Speaker 2: And that because that's not the metric for success. It
Speaker 2: is the metric for financial success, but it's not the
Speaker 2: metric for cultural success. Bob Marley did not have to
Speaker 2: be rich. He was rich, and what he did and
Speaker 2: what he created and what he put in the world,
Speaker 2: you know, what I'm saying, that shit matters be you
Speaker 2: know what I'm saying. Like I was talking to somebody earlier.
Speaker 2: That's why I said, like, you got these dudes, the
Speaker 2: first thing they want to do, they won't leave with
Speaker 2: their wallet, you know what I'm saying. But Homie, the
Speaker 2: wallet can't uncorner.
Speaker 1: You, facts will it can't?
Speaker 2: You know, a wallet can't you know, it could get
Speaker 2: you access to somebody who wants access to that wile
Speaker 2: we know what that is.
Speaker 3: But that's a different conversation, is what it is.
Speaker 2: Maybe you're comfortable with that, great, But I'm just saying
Speaker 2: it can't uncorner you, you know what I mean.
Speaker 4: So that's that's kind of anything that I appreciate it.
Speaker 1: Oh, some they did.
Speaker 3: I watched it happen.
Speaker 2: Commercial. Yeah, nobody, nobody was on that, and you took
Speaker 2: a chance for a gap commercial as well. So I
Speaker 2: talked about it. So he's talking about a long time
Speaker 2: ago I had. There was a Damon John who's on
Speaker 2: a Shark tank. Him and Keith and some other guys.
Speaker 2: They started a clothing line called Fooble Forced Bias. I'm
Speaker 2: one of the owners of foolble Was. We did that
Speaker 2: and it was a nineties I don't ninety something. So
Speaker 2: it did well, it blew up. But one of the
Speaker 2: things I did was I had to do with Gap commercial.
Speaker 2: I wore a fooble hat in the Gap commercial, you.
Speaker 3: Know what I mean? Like, and now to think it
Speaker 3: was yo, you know what bottom line is, this is
Speaker 3: not gonna hurt them.
Speaker 2: They got a trillion doledge and it's gonna help my
Speaker 2: homies and it's gonna help us.
Speaker 3: And so I just made that decision. Listen. You know
Speaker 3: we read it in.
Speaker 2: Mythology all the time, the Trojan Horse. You know, we
Speaker 2: know about this Troy. You know, I mean, it is
Speaker 2: what it is, you know what I'm saying. So like, listen, man,
Speaker 2: in life, you got to be aggressive.
Speaker 3: Man, you know what I'm saying. You gotta go get
Speaker 3: that thing like.
Speaker 2: Yeah, oh of course, oh yeah yeah for us bias
Speaker 2: on the load, yeah yeah, yeah, gotcha surprise surprise yeah yeah, yes, yes,
Speaker 2: I absolutely planned for yours.
Speaker 3: Yeah, So it was planned for you to do the
Speaker 3: commercial and say I'm wearing our plan to do it.
Speaker 3: I didn't. I didn't tell them I was planning, So
Speaker 3: they didn't know that.
Speaker 1: No, no, they didn't know what kind of hell it
Speaker 1: was either no.
Speaker 2: They said, well, you know, you can't wear this hat
Speaker 2: because it's it's not a you know, it's not you
Speaker 2: don't know it's not you don't have a clearance.
Speaker 3: I said, I don't worry about it. I own it.
Speaker 3: It's like, okay, that was that of the infamous, but.
Speaker 1: You knew he was doing something big company but he was.
Speaker 2: Of course, of course listen, of course, like I put
Speaker 2: like DMX, DMX's first record, well not his first record,
Speaker 2: but his first joint that you know, we put him
Speaker 2: out there.
Speaker 3: That was on my four three two one song. I
Speaker 3: introduced DMX to the world, and you know, and.
Speaker 2: When I shot you, I introduced Foxy Brown to the
Speaker 2: world and put you know, Damon John in the morning
Speaker 2: we started death jam, right and then you know, you
Speaker 2: introduced the term goat to the world, and you know,
Speaker 2: you you know, like and then we now I'm just
Speaker 2: telling you all the different things like and like you know,
Speaker 2: like Bill Clinton's inauguration, like I was the first rap
Speaker 2: orders that I wrapped up the inaugurations, and you know,
Speaker 2: like all of these different things, like all of that
Speaker 2: only happens because I've really loved to get into that
Speaker 2: notebook and write them rohns. Lebron's life only happens because
Speaker 2: he loves bouncing that ball. Yo, you gotta love like
Speaker 2: like man, everybody wants to shape pop Champagne in the
Speaker 2: locker room. You gotta love it first, you know what
Speaker 2: I mean? You got and you gotta define what winning
Speaker 2: is for you, what that means to you too, because
Speaker 2: you know, like I don't like, I'm not going to
Speaker 2: look at my stream and look at this guy's stream,
Speaker 2: and if he has, I have to look at Okay,
Speaker 2: where am I coming from, you know, and where am
Speaker 2: I going? And I have to look at my life.
Speaker 2: It's like some in some certain certain sense. You gotta
Speaker 2: play against yourself too. You know, you can't get too
Speaker 2: caught up in that because you know, as human beings,
Speaker 2: we have a tendency to focus on anything that we
Speaker 2: think is doing better than us, and that can make
Speaker 2: you start sliding, to get you in a negative space.
Speaker 2: So you can't do that, and it can make you
Speaker 2: think you're not progressing either exactly, and that creates a
Speaker 2: feeling which attracts more of that same shit and over again,
Speaker 2: so you get stuck.
Speaker 3: You feel me, Yeah, all right.
Speaker 1: So before we get out of here, we got something
Speaker 1: called a pep talk where you look at the camera
Speaker 1: and you give them some words of motivation. Okay, and
Speaker 1: now we have a time for lkj's pep talk.
Speaker 2: I would say the pep talk would be you could
Speaker 2: do anything you put your mind to. That's these are facts.
Speaker 2: The keto is that you got to be open to
Speaker 2: receiving what it is you want to do, and you
Speaker 2: really gotta put yourself in a a in a space
Speaker 2: of gratitude and and go for it wholeheartedly. And you can't.
Speaker 2: And the other thing I would say is that in
Speaker 2: order to be a winner, you have to be comfortable
Speaker 2: with the idea that you might lose. You know what
Speaker 2: I'm saying, like like, you can't win if you're afraid
Speaker 2: to lose.
Speaker 3: You date so and.
Speaker 4: Before you do that, we have something for you.
Speaker 3: Man, your abs are gonna be gone in there's some
Speaker 3: more cupcakes.
Speaker 4: So this is from ninety six point one to be
Speaker 4: in Duncan. And we just wanted to give you this.
Speaker 3: Oh yeah, yeah, yeah, just leave it right there. Oh
Speaker 3: you're going over it for me? Oh wow, Oh that's crazy.
Speaker 2: And who.
Speaker 3: Dunkey FLA's fired, Okay, it was a smart move. He
Speaker 3: showed it. The logo all over me, slick ship. I
Speaker 3: got something for you. Surprised did you make the donuts?
Speaker 3: Very cool? Thank you. I can't get enough of baller Alert.
Speaker 6: Follow us on all social media platform at baller alert,
Speaker 6: log on to baller alert dot com.