WEBVTT - Making Waves While Breaking the Glass Ceiling

0:00:00.120 --> 0:00:06.800
<v Speaker 1>Bloomberg Audio Studios, podcasts, radio News.

0:00:07.440 --> 0:00:11.080
<v Speaker 2>You're listening to Bloomberg BusinessWeek with Carol Messer and Tim

0:00:11.080 --> 0:00:13.200
<v Speaker 2>Stenebek on Bloomberg Radio.

0:00:14.880 --> 0:00:16.760
<v Speaker 3>Kevin, you've gotten nothing to lose.

0:00:17.239 --> 0:00:19.840
<v Speaker 2>Won't to take you on the seacoon?

0:00:20.600 --> 0:00:21.480
<v Speaker 3>All right, everybody.

0:00:21.520 --> 0:00:24.040
<v Speaker 4>And some news out of the cruise industry today, Viking

0:00:24.120 --> 0:00:27.760
<v Speaker 4>Holdings filed confidentially for an initial public offering as the

0:00:27.760 --> 0:00:31.480
<v Speaker 4>travel industry continues to rebound from its pandemic era slump.

0:00:31.720 --> 0:00:34.279
<v Speaker 4>Viking's listing could raise five hundred million dollars or more.

0:00:34.320 --> 0:00:36.520
<v Speaker 4>Bloomberg News reporting that earlier Today, Our.

0:00:36.440 --> 0:00:39.360
<v Speaker 2>Next guest knows quite a bit about the industry. And

0:00:39.600 --> 0:00:42.320
<v Speaker 2>she actually didn't go to an Ivy League school, she

0:00:42.360 --> 0:00:45.080
<v Speaker 2>writes in her new book. In fact, she describes herself

0:00:45.120 --> 0:00:49.600
<v Speaker 2>in that book as quote floundering her twenties, seemingly without direction.

0:00:50.159 --> 0:00:52.479
<v Speaker 2>She did, though, go from selling cruises door to door

0:00:52.520 --> 0:00:55.240
<v Speaker 2>to becoming the CEO of the company. That company we're

0:00:55.240 --> 0:00:59.400
<v Speaker 2>talking about, his Celebrity Cruises, the subsidiary of Royal Caribbean Group.

0:00:59.560 --> 0:01:01.760
<v Speaker 2>All this kerrel in a brand new book. It's called

0:01:01.800 --> 0:01:05.320
<v Speaker 2>Making Waves. A Woman's Rise to the Top Using Smart's

0:01:05.360 --> 0:01:07.560
<v Speaker 2>heart and courage.

0:01:07.560 --> 0:01:10.000
<v Speaker 4>Lisa Lutuf Prolo is the author. She's also the vice

0:01:10.040 --> 0:01:12.679
<v Speaker 4>chair of External Affairs at Royal Caribbean and, as we said,

0:01:12.840 --> 0:01:16.360
<v Speaker 4>former CEO of Celebrity Cruises. She joins us from Plantation, Florida.

0:01:16.680 --> 0:01:18.600
<v Speaker 4>Lisa is so nice to have you here with us.

0:01:18.600 --> 0:01:20.720
<v Speaker 4>We feel like there's a million ways to start with you.

0:01:21.680 --> 0:01:23.840
<v Speaker 4>I hope you will indulge us a little bit because

0:01:24.000 --> 0:01:28.039
<v Speaker 4>I have reported on Royal Caribbean, I've reported on some

0:01:28.080 --> 0:01:31.080
<v Speaker 4>of your I am.

0:01:30.959 --> 0:01:32.000
<v Speaker 3>A sailor as well.

0:01:32.480 --> 0:01:35.200
<v Speaker 4>But it's been interesting to watch the cruise industry in

0:01:35.360 --> 0:01:40.840
<v Speaker 4>general pre pandemic, make it through the pandemic, which was remarkable,

0:01:41.520 --> 0:01:44.400
<v Speaker 4>and then come out and seemingly be stronger than ever.

0:01:45.280 --> 0:01:48.640
<v Speaker 4>Talk to us about the cruise industry, the trajectory that

0:01:48.680 --> 0:01:52.120
<v Speaker 4>we've seen over the last few years here of okay,

0:01:52.360 --> 0:01:54.840
<v Speaker 4>really tough times and then coming out of those tough

0:01:54.840 --> 0:01:57.680
<v Speaker 4>times and doing just okay better than okay. Yeah.

0:01:58.160 --> 0:02:01.240
<v Speaker 1>Yeah, well you know better than me because you're reporting

0:02:01.280 --> 0:02:03.240
<v Speaker 1>on us all the time and interviewing many of the

0:02:03.240 --> 0:02:08.320
<v Speaker 1>executives there, and I think it's pretty well determined and

0:02:08.440 --> 0:02:13.640
<v Speaker 1>known that, yeah, we're past those dark days and we're

0:02:13.880 --> 0:02:14.760
<v Speaker 1>full steam ahead.

0:02:14.800 --> 0:02:16.359
<v Speaker 3>Where the industry is doing great.

0:02:16.400 --> 0:02:18.920
<v Speaker 1>I heard what you just said about Viking, and that's

0:02:19.000 --> 0:02:22.600
<v Speaker 1>just another indication that it's a pretty robust industry right now.

0:02:22.680 --> 0:02:24.679
<v Speaker 2>Why do you think the industry is doing so well

0:02:24.760 --> 0:02:28.519
<v Speaker 2>right now? What is it about cruising that really continues

0:02:28.560 --> 0:02:30.079
<v Speaker 2>to attract people year after year.

0:02:31.840 --> 0:02:34.520
<v Speaker 1>I guess what I would say is that it's the

0:02:34.560 --> 0:02:39.120
<v Speaker 1>same as all travel. People want to experience the world,

0:02:39.200 --> 0:02:41.720
<v Speaker 1>they want to get out there. The industry is robust,

0:02:41.760 --> 0:02:45.160
<v Speaker 1>it's growing, it's exciting a lot of wonderful new ships

0:02:45.160 --> 0:02:49.720
<v Speaker 1>out there, and you know, the cruise industry is capitalizing

0:02:49.919 --> 0:02:54.840
<v Speaker 1>on people's desire to experience things and travel, and people

0:02:55.000 --> 0:02:58.160
<v Speaker 1>spent two years not being able to do that, and

0:02:58.200 --> 0:03:01.160
<v Speaker 1>now they're coming back in earnest pretty much in all

0:03:01.200 --> 0:03:02.279
<v Speaker 1>forms of travel.

0:03:02.080 --> 0:03:03.880
<v Speaker 4>For sure, Lisa. We got to ask because in the

0:03:03.919 --> 0:03:06.440
<v Speaker 4>beginning of your book, you say you never considered writing

0:03:06.440 --> 0:03:08.680
<v Speaker 4>a book is the first thing from your mind, never

0:03:08.680 --> 0:03:13.040
<v Speaker 4>thought you had an interesting enough story to tell. And yet, FYI,

0:03:13.200 --> 0:03:15.640
<v Speaker 4>any woman who becomes a CEO is a story. And

0:03:15.800 --> 0:03:18.880
<v Speaker 4>I can't wait for the day where it's not a story.

0:03:18.919 --> 0:03:24.079
<v Speaker 4>Because my whole trajectory in journalism, and it's several decades

0:03:24.400 --> 0:03:28.080
<v Speaker 4>like it has been a story, and so kudos to

0:03:28.160 --> 0:03:31.760
<v Speaker 4>you forgetting there. But what ultimately said, Okay, I'm going

0:03:31.840 --> 0:03:32.560
<v Speaker 4>to write this book.

0:03:33.440 --> 0:03:34.720
<v Speaker 3>Well, first of all, a couple of things.

0:03:34.720 --> 0:03:37.000
<v Speaker 1>If I if I could, Carol, I agree with you,

0:03:37.040 --> 0:03:39.320
<v Speaker 1>it will be wonderful when it's not a story anymore.

0:03:39.800 --> 0:03:43.600
<v Speaker 1>And what was interesting is that when I was first

0:03:43.640 --> 0:03:46.880
<v Speaker 1>appointed to the role back in December of twenty fourteen,

0:03:47.400 --> 0:03:49.839
<v Speaker 1>it was such a big story and I was overwhelmed

0:03:49.840 --> 0:03:51.640
<v Speaker 1>by it. And what I say in the book is

0:03:51.680 --> 0:03:54.960
<v Speaker 1>I was actually quite annoyed by by it because I

0:03:55.000 --> 0:03:57.960
<v Speaker 1>was getting a disproportionate amount of attention because I was

0:03:58.000 --> 0:04:00.520
<v Speaker 1>a woman, not because I had worked the years and

0:04:00.560 --> 0:04:03.280
<v Speaker 1>accomplished so much that actually got me into the position.

0:04:03.760 --> 0:04:06.880
<v Speaker 1>But what I decided, and one of the reasons that

0:04:07.040 --> 0:04:09.520
<v Speaker 1>I ended up writing the book, was that so.

0:04:09.520 --> 0:04:11.800
<v Speaker 3>Many people told me it was a big deal.

0:04:12.160 --> 0:04:16.159
<v Speaker 1>And I decided at a certain point in time, I

0:04:16.240 --> 0:04:18.359
<v Speaker 1>was going to lean into that and I was going

0:04:18.440 --> 0:04:21.919
<v Speaker 1>to use this disproportionate voice that I had because I

0:04:22.000 --> 0:04:24.640
<v Speaker 1>was a woman who made it to the CEO position

0:04:24.800 --> 0:04:27.960
<v Speaker 1>to tell my story. And it's really a story about

0:04:27.960 --> 0:04:31.280
<v Speaker 1>a young woman in my twenties who started at the

0:04:31.320 --> 0:04:34.040
<v Speaker 1>bottom and ended up at the top, and it's it's

0:04:34.800 --> 0:04:37.120
<v Speaker 1>really if I can do what you can do with story?

0:04:37.279 --> 0:04:39.359
<v Speaker 4>Well, I love that, right, And we do talk about

0:04:39.440 --> 0:04:42.600
<v Speaker 4>often you start at the bottom, and in media often

0:04:42.680 --> 0:04:44.400
<v Speaker 4>a lot of people do. Whether you start as a

0:04:44.440 --> 0:04:47.920
<v Speaker 4>production assistant, bringing somebody coffee, and you just work your

0:04:47.960 --> 0:04:51.240
<v Speaker 4>tail off and you work your way up. Having said that, Lisa, right,

0:04:51.279 --> 0:04:54.400
<v Speaker 4>it was really easy to work your way up.

0:04:54.480 --> 0:04:55.479
<v Speaker 2>Are you being facetious?

0:04:55.520 --> 0:04:56.040
<v Speaker 3>Kach? I am?

0:04:56.080 --> 0:04:56.320
<v Speaker 1>I am?

0:04:56.720 --> 0:04:59.840
<v Speaker 4>Take us back to the early days and getting into

0:04:59.880 --> 0:05:01.400
<v Speaker 4>the industry and what it was like to be a

0:05:01.440 --> 0:05:04.120
<v Speaker 4>woman in the industry forty years ago, any industry, I think,

0:05:04.160 --> 0:05:06.159
<v Speaker 4>I fail, like even forty years ago was kind of tough.

0:05:06.360 --> 0:05:09.640
<v Speaker 1>Sure sure, sure, well, you know, my career started in

0:05:09.680 --> 0:05:11.880
<v Speaker 1>sales and marketing, so for twenty one years I was

0:05:11.880 --> 0:05:15.039
<v Speaker 1>in a very gender neutral environment.

0:05:15.120 --> 0:05:16.200
<v Speaker 3>Didn't think a lot of it.

0:05:16.360 --> 0:05:20.159
<v Speaker 1>Never never thought about being a woman, or the fact

0:05:20.160 --> 0:05:24.000
<v Speaker 1>that it was maybe something that wasn't working to my advantage,

0:05:24.080 --> 0:05:25.799
<v Speaker 1>or there weren't a lot of us because in sales

0:05:25.800 --> 0:05:28.440
<v Speaker 1>and marketing there are quite a few women, even in

0:05:28.520 --> 0:05:32.159
<v Speaker 1>leadership roles. I realized there was a gender disparity in

0:05:32.160 --> 0:05:34.680
<v Speaker 1>two thousand and five when I went into operations because

0:05:34.680 --> 0:05:38.640
<v Speaker 1>that's a very male dominated part of our business. And again,

0:05:38.760 --> 0:05:41.560
<v Speaker 1>our industry is old. You just said it yourself, Peril.

0:05:41.560 --> 0:05:45.400
<v Speaker 1>It was forty years ago. It's still very much predominantly

0:05:45.480 --> 0:05:49.719
<v Speaker 1>men in operations, and clearly in the CEO roles and

0:05:49.800 --> 0:05:53.240
<v Speaker 1>running these brands and companies, it's still predominantly men. I

0:05:53.279 --> 0:05:57.240
<v Speaker 1>never felt like being a woman impacted my ability to

0:05:57.279 --> 0:06:00.640
<v Speaker 1>grow or achieve what I achieved in my career. I

0:06:00.680 --> 0:06:04.800
<v Speaker 1>did find it somewhat of an issue in some of

0:06:04.839 --> 0:06:07.120
<v Speaker 1>the I had three roles in our company where I

0:06:07.160 --> 0:06:10.120
<v Speaker 1>was the first woman to ever do it, and I

0:06:10.160 --> 0:06:12.000
<v Speaker 1>guess I would use the word skepticism.

0:06:12.040 --> 0:06:13.480
<v Speaker 3>When I was put into those roles.

0:06:13.640 --> 0:06:16.479
<v Speaker 1>A lot of the men that were in those areas

0:06:16.480 --> 0:06:19.520
<v Speaker 1>of the company were skeptical as to why I was

0:06:19.560 --> 0:06:22.000
<v Speaker 1>there and if I belonged there, And I just had

0:06:22.000 --> 0:06:24.600
<v Speaker 1>to build my credibility one interaction at a time.

0:06:25.440 --> 0:06:30.320
<v Speaker 2>Lisa, do you think your story is still possible in

0:06:30.360 --> 0:06:32.640
<v Speaker 2>twenty twenty four? And the reason I ask is because

0:06:32.920 --> 0:06:36.080
<v Speaker 2>it's so rare to find somebody who's been at one

0:06:36.120 --> 0:06:39.320
<v Speaker 2>company for pretty much their entire career. And yes, you

0:06:39.360 --> 0:06:41.480
<v Speaker 2>did start working at a very young age, in your

0:06:41.480 --> 0:06:45.600
<v Speaker 2>family business, in the restaurant. But I'm wondering if you

0:06:46.080 --> 0:06:49.520
<v Speaker 2>still see this of somebody starting at one company and

0:06:49.560 --> 0:06:52.440
<v Speaker 2>then working their way completely to the top of that company,

0:06:52.480 --> 0:06:54.960
<v Speaker 2>because so often the only way to actually get a

0:06:55.000 --> 0:06:57.599
<v Speaker 2>promotion or get more money is to jump to another

0:06:57.640 --> 0:06:59.280
<v Speaker 2>company when you get another offer.

0:07:00.600 --> 0:07:02.919
<v Speaker 1>Well, there's you know, there's a lot of truth in that, Tim.

0:07:03.400 --> 0:07:05.440
<v Speaker 1>I don't know if I know the answer to your question,

0:07:05.600 --> 0:07:08.120
<v Speaker 1>because for thirty nine years I was in one company,

0:07:08.520 --> 0:07:10.840
<v Speaker 1>and in our company, I see a lot of what

0:07:10.960 --> 0:07:13.040
<v Speaker 1>happened with me. I see a lot of people who

0:07:13.080 --> 0:07:16.800
<v Speaker 1>work their way up for decades. Our company is very

0:07:16.840 --> 0:07:20.880
<v Speaker 1>committed to hiring from within, developing people, helping.

0:07:20.600 --> 0:07:23.000
<v Speaker 3>Them grow, moving them around so they learn more.

0:07:23.400 --> 0:07:26.440
<v Speaker 1>So I was in a wonderful situation and it continues

0:07:26.480 --> 0:07:27.160
<v Speaker 1>to be that way.

0:07:27.440 --> 0:07:28.920
<v Speaker 3>However, if I think about.

0:07:28.640 --> 0:07:31.080
<v Speaker 1>The new generations and I think about how people are

0:07:31.160 --> 0:07:33.640
<v Speaker 1>right now, I'm not sure that that's going to happen.

0:07:33.720 --> 0:07:37.160
<v Speaker 1>And I think part of one of our issues is

0:07:37.200 --> 0:07:40.520
<v Speaker 1>people so many people being remote and it's difficult to

0:07:40.560 --> 0:07:42.440
<v Speaker 1>be noticed. One of the things I talk about in

0:07:42.480 --> 0:07:45.800
<v Speaker 1>the book is conducting your own PR campaign so that

0:07:45.840 --> 0:07:47.880
<v Speaker 1>you do achieve what you want to achieve and make

0:07:47.920 --> 0:07:49.920
<v Speaker 1>it to the top, and it's hard to do that

0:07:50.120 --> 0:07:53.160
<v Speaker 1>you're not there invisible and interacting every day.

0:07:53.320 --> 0:07:54.560
<v Speaker 4>Hey, one day, I want to go back to when

0:07:54.600 --> 0:07:57.120
<v Speaker 4>you talked about building your own credibility and that you

0:07:57.160 --> 0:07:59.360
<v Speaker 4>said it was kind of okay that maybe people had

0:07:59.360 --> 0:08:02.520
<v Speaker 4>some questions about your ability to do some of these

0:08:02.600 --> 0:08:06.000
<v Speaker 4>leadership roles. Having said that, because you said people had

0:08:06.000 --> 0:08:08.640
<v Speaker 4>some hesitation about my leadership and that was fair, Why

0:08:08.680 --> 0:08:11.000
<v Speaker 4>is it fair, because you know, no offense. If you

0:08:11.000 --> 0:08:12.800
<v Speaker 4>were a guy, they would be like, I got this. Yeah,

0:08:12.800 --> 0:08:13.400
<v Speaker 4>I don't have all the.

0:08:14.960 --> 0:08:15.480
<v Speaker 3>Experience.

0:08:15.520 --> 0:08:18.000
<v Speaker 4>I haven't done it all, maybe exactly, but I got this,

0:08:18.000 --> 0:08:20.320
<v Speaker 4>don't worry about it, and it would be okay. Is

0:08:20.360 --> 0:08:23.960
<v Speaker 4>it just men women in your view and your experience

0:08:23.960 --> 0:08:27.040
<v Speaker 4>and what you've seen of us just kind of wired differently,

0:08:27.880 --> 0:08:29.960
<v Speaker 4>or the world thinking that we're wired differently.

0:08:30.960 --> 0:08:34.200
<v Speaker 3>Good question. You know I didn't think about it that way, Carol.

0:08:34.800 --> 0:08:36.800
<v Speaker 1>You know when I went into it and people I

0:08:37.040 --> 0:08:39.040
<v Speaker 1>so here's how I looked at it. I looked at

0:08:39.080 --> 0:08:42.640
<v Speaker 1>it as Okay, there really have not been any women

0:08:42.679 --> 0:08:43.640
<v Speaker 1>that have been your boss.

0:08:43.679 --> 0:08:45.400
<v Speaker 3>There are very few women.

0:08:45.440 --> 0:08:48.160
<v Speaker 1>There were three percent women on our bridges when I started,

0:08:48.200 --> 0:08:50.720
<v Speaker 1>and there were thirty three percent when I stepped down

0:08:50.800 --> 0:08:54.760
<v Speaker 1>last April, and maybe I cut them too much black

0:08:54.800 --> 0:08:57.040
<v Speaker 1>in that regard. I was never a captain, I was

0:08:57.120 --> 0:08:59.720
<v Speaker 1>never a chief engineer. I was never a hotel director,

0:09:00.200 --> 0:09:02.559
<v Speaker 1>never drove a ship, fixed fixed an engine. So I'm like,

0:09:02.600 --> 0:09:06.040
<v Speaker 1>all right, maybe they think I need subject matter expertise,

0:09:06.120 --> 0:09:07.679
<v Speaker 1>and yes, I'm a woman and there aren't.

0:09:07.920 --> 0:09:09.120
<v Speaker 3>There are none of us around.

0:09:09.160 --> 0:09:11.720
<v Speaker 1>I'm looking left and right, and maybe I, you know,

0:09:11.840 --> 0:09:14.280
<v Speaker 1>cut them more slack than they might have deserved.

0:09:14.280 --> 0:09:15.600
<v Speaker 3>I didn't think about it that way.

0:09:15.679 --> 0:09:18.880
<v Speaker 1>But what I decided to do when I met with

0:09:18.920 --> 0:09:23.280
<v Speaker 1>that skepticism is just to you know, to turn it around.

0:09:23.600 --> 0:09:26.280
<v Speaker 1>I come at everything from a very positive angle, and

0:09:26.400 --> 0:09:28.440
<v Speaker 1>that's that's how I looked at that. I said, Okay,

0:09:28.480 --> 0:09:30.920
<v Speaker 1>I don't have subject matter expertise, but I guarantee you

0:09:31.200 --> 0:09:32.839
<v Speaker 1>there's a lot of other reasons why I'm here, and

0:09:32.880 --> 0:09:34.760
<v Speaker 1>I'm going to show you that in a very short

0:09:34.800 --> 0:09:35.520
<v Speaker 1>period of time.

0:09:35.880 --> 0:09:37.559
<v Speaker 4>All Right, Lisa, sit tight, We're going to come back

0:09:37.559 --> 0:09:40.720
<v Speaker 4>continue the conversation. We've got more time with Lisa LUTEV.

0:09:40.800 --> 0:09:41.120
<v Speaker 2>Parlow.

0:09:41.240 --> 0:09:43.440
<v Speaker 4>She is the author of a new book, Making Waves

0:09:43.440 --> 0:09:46.080
<v Speaker 4>of Women's rise to the Top using Smart's heart and courage,

0:09:46.160 --> 0:09:46.480
<v Speaker 4>And just.

0:09:46.440 --> 0:09:49.400
<v Speaker 2>A little tease, We're going to start our next segment

0:09:49.720 --> 0:09:53.080
<v Speaker 2>with the dark days of March twenty twenty, especially for

0:09:53.120 --> 0:09:55.200
<v Speaker 2>the cruise industry, because that's where the book opens.

0:09:55.280 --> 0:09:57.400
<v Speaker 4>I feel like, you know, you go back there and

0:09:57.520 --> 0:09:59.840
<v Speaker 4>just that moment of the unexpected of Yet we're going

0:09:59.880 --> 0:10:02.360
<v Speaker 4>to shut down the global economy. Folks, We're doing it

0:10:02.520 --> 0:10:04.520
<v Speaker 4>all right. Everybody want to get back to our guests

0:10:04.640 --> 0:10:07.680
<v Speaker 4>with us is Lisa lutev Perlow. She's the author of

0:10:07.720 --> 0:10:10.040
<v Speaker 4>a new book, Making Waves of Women's Rise to the

0:10:10.040 --> 0:10:13.480
<v Speaker 4>Top using Smart's Heart and courage. She's also Vice chair

0:10:13.520 --> 0:10:16.120
<v Speaker 4>of External Affairs at Royal Caribbean. She's the former CEO

0:10:16.160 --> 0:10:19.800
<v Speaker 4>of Celebrity Cruises, which is of course a brand within

0:10:20.679 --> 0:10:24.160
<v Speaker 4>the Royal Caribbean Group. And she's still with us from Plantation, Florida.

0:10:24.240 --> 0:10:25.800
<v Speaker 4>So so good to have you here. We want to

0:10:25.800 --> 0:10:27.560
<v Speaker 4>talk att bit about COVID.

0:10:27.920 --> 0:10:30.120
<v Speaker 2>Yeah, I mean, you found yourself at the helm of

0:10:30.120 --> 0:10:33.720
<v Speaker 2>the company, Lisa, at a time that was incredibly challenging,

0:10:33.800 --> 0:10:35.800
<v Speaker 2>to say the least. So take us back to March eighth,

0:10:35.800 --> 0:10:38.120
<v Speaker 2>twenty twenty, which is where your book opens.

0:10:38.640 --> 0:10:42.520
<v Speaker 1>What happened then, Well, March eighth of twenty twenty was

0:10:42.520 --> 0:10:44.160
<v Speaker 1>actually a really exciting day for me.

0:10:44.280 --> 0:10:45.800
<v Speaker 3>I boarded Celebrity Edge.

0:10:45.880 --> 0:10:49.840
<v Speaker 1>We were we were celebrating International Women's Day, which is

0:10:49.840 --> 0:10:53.720
<v Speaker 1>March eighth actually, and we were celebrating a history making,

0:10:53.800 --> 0:10:57.439
<v Speaker 1>barrier breaking event where one hundred percent of our bridge

0:10:57.720 --> 0:11:00.960
<v Speaker 1>on that ship was manned by women, and Captain Kate

0:11:01.080 --> 0:11:03.240
<v Speaker 1>was at the helm. So it was a glorious event.

0:11:03.679 --> 0:11:06.760
<v Speaker 1>We had worked really hard to improve our gender balance

0:11:06.760 --> 0:11:09.319
<v Speaker 1>on our bridges. We were able to do this. Our

0:11:09.360 --> 0:11:12.720
<v Speaker 1>guests were excited, our team were excited. I left the

0:11:12.760 --> 0:11:16.200
<v Speaker 1>ship on Wednesday, flew home, went back into the office

0:11:16.240 --> 0:11:19.600
<v Speaker 1>on Thursday, left for the weekend on Friday, and then,

0:11:19.679 --> 0:11:22.800
<v Speaker 1>as you know very well, no, we had a global

0:11:22.880 --> 0:11:27.640
<v Speaker 1>chef down that weekend and ceased operations four fifteen months.

0:11:27.720 --> 0:11:30.240
<v Speaker 1>So what I talk about in the first chapter of

0:11:30.280 --> 0:11:32.880
<v Speaker 1>the book Sailing through the Storm is I went from

0:11:32.880 --> 0:11:35.760
<v Speaker 1>the highest of highs in my career to the lowest

0:11:35.800 --> 0:11:38.320
<v Speaker 1>of lows within seventy two hours.

0:11:38.480 --> 0:11:40.000
<v Speaker 3>And I will never forget that.

0:11:40.800 --> 0:11:46.040
<v Speaker 4>I mean, yes, I think about for us like kind

0:11:46.040 --> 0:11:48.120
<v Speaker 4>of going through the financial crisis and reporting on it.

0:11:48.160 --> 0:11:49.360
<v Speaker 3>Were there, I don't know.

0:11:49.400 --> 0:11:51.480
<v Speaker 4>We just felt like the world probably felt this way.

0:11:51.520 --> 0:11:53.240
<v Speaker 4>But the dark days of oh my god, is this

0:11:53.320 --> 0:11:56.160
<v Speaker 4>system going to come undone? How did you think about

0:11:56.280 --> 0:11:58.440
<v Speaker 4>like you were feeling, like you said, from a high

0:11:58.440 --> 0:12:01.160
<v Speaker 4>to a low, but you're like, I'm responsible for this

0:12:01.200 --> 0:12:03.079
<v Speaker 4>brand and the people who are connected with it. We

0:12:03.160 --> 0:12:04.880
<v Speaker 4>got to figure out our way forward. And you obviously

0:12:04.920 --> 0:12:06.719
<v Speaker 4>have a corporate parent who was.

0:12:06.679 --> 0:12:07.439
<v Speaker 3>Involved in it too.

0:12:07.480 --> 0:12:11.040
<v Speaker 4>But just take us through, like initially, how dark it

0:12:11.120 --> 0:12:13.959
<v Speaker 4>was and what you were thinking, Well, I.

0:12:13.960 --> 0:12:15.960
<v Speaker 1>Was thinking what all of us were thinking, is is

0:12:16.000 --> 0:12:18.920
<v Speaker 1>this horrible thing that's impacted the world ever going to end?

0:12:18.960 --> 0:12:20.720
<v Speaker 1>Are we ever going to see the light at the

0:12:20.800 --> 0:12:23.760
<v Speaker 1>end of this tunnel? There were so many terrible things

0:12:23.760 --> 0:12:26.800
<v Speaker 1>happening all at once, including our business shutting down. That

0:12:26.960 --> 0:12:28.680
<v Speaker 1>was not the least of it, but it was just

0:12:28.800 --> 0:12:32.520
<v Speaker 1>one of a global nightmare that we were all living through.

0:12:32.720 --> 0:12:35.600
<v Speaker 1>And yes, our company played a very active role. I

0:12:35.679 --> 0:12:37.840
<v Speaker 1>was only one of the executives dealing with it, but

0:12:37.880 --> 0:12:40.360
<v Speaker 1>I did have to think about as a leader, how

0:12:40.400 --> 0:12:41.960
<v Speaker 1>am I going to pivot and what are the things

0:12:42.000 --> 0:12:43.520
<v Speaker 1>that I'm going to do that are going to get

0:12:43.720 --> 0:12:46.120
<v Speaker 1>the twenty thousand people that work under my area of

0:12:46.160 --> 0:12:47.520
<v Speaker 1>responsibility through this?

0:12:47.880 --> 0:12:49.800
<v Speaker 3>How am I going to give them hope? You know?

0:12:49.840 --> 0:12:51.960
<v Speaker 1>How am I going to give them confidence that this

0:12:52.200 --> 0:12:53.920
<v Speaker 1>is going to end and we're going to get back

0:12:53.920 --> 0:12:56.959
<v Speaker 1>into business and our crew members spread all over the

0:12:57.000 --> 0:12:58.600
<v Speaker 1>world are going to be able to get back to

0:12:58.679 --> 0:13:01.839
<v Speaker 1>work and someday I didn't even know that. So I

0:13:02.600 --> 0:13:05.240
<v Speaker 1>learned more as a leader during COVID than probably the

0:13:05.280 --> 0:13:08.840
<v Speaker 1>other of thirty seven or thirty eight years of my

0:13:09.000 --> 0:13:10.000
<v Speaker 1>career in the company.

0:13:10.160 --> 0:13:11.800
<v Speaker 2>What are some of those things you could kind of

0:13:11.800 --> 0:13:13.880
<v Speaker 2>impart on other people now that you learned in such

0:13:13.880 --> 0:13:14.520
<v Speaker 2>a short time.

0:13:15.720 --> 0:13:18.000
<v Speaker 1>I think the most important thing that all of us

0:13:18.040 --> 0:13:20.280
<v Speaker 1>as leaders need to understand is when we need to

0:13:20.320 --> 0:13:22.680
<v Speaker 1>pivot and what we need to be doing and the

0:13:22.760 --> 0:13:25.280
<v Speaker 1>muscle that we need to be building at any given time.

0:13:25.800 --> 0:13:29.040
<v Speaker 1>I was a CEO of a brand within a corporate

0:13:29.240 --> 0:13:33.480
<v Speaker 1>s and P five hundred company. Shareholder value, returning shareholder value,

0:13:33.520 --> 0:13:36.480
<v Speaker 1>transforming the financial performance of the brand was at the

0:13:36.480 --> 0:13:39.200
<v Speaker 1>forefront of everything I did, how I led, what I

0:13:39.240 --> 0:13:44.440
<v Speaker 1>thought about every single day. And when you're out of business,

0:13:44.600 --> 0:13:47.079
<v Speaker 1>you have to think about different things and you have

0:13:47.160 --> 0:13:51.200
<v Speaker 1>to downplay those because there is no business to generate

0:13:51.240 --> 0:13:54.520
<v Speaker 1>but also you have to be able to switch yourself

0:13:54.559 --> 0:13:58.040
<v Speaker 1>as a leader from a hard driving, results focus driven

0:13:58.679 --> 0:14:02.400
<v Speaker 1>visionary strategic think or two. Okay, let me give people

0:14:02.440 --> 0:14:06.760
<v Speaker 1>what they need right now, which is empathy, which is support,

0:14:06.960 --> 0:14:10.080
<v Speaker 1>which is compassion, and again which is hope. And so

0:14:10.640 --> 0:14:13.680
<v Speaker 1>I really think that some leaders have a really difficult

0:14:13.720 --> 0:14:18.040
<v Speaker 1>time flexing their style and being different on any given

0:14:18.120 --> 0:14:21.880
<v Speaker 1>day relative to what the circumstances present. And I learned

0:14:21.880 --> 0:14:24.280
<v Speaker 1>that during COVID, and I learned that as soon as

0:14:24.280 --> 0:14:26.800
<v Speaker 1>I was able to do that, the way the team

0:14:26.920 --> 0:14:29.080
<v Speaker 1>was feeling and the way our employees all over the

0:14:29.080 --> 0:14:32.920
<v Speaker 1>world was feeling immediately changed because they that's what they

0:14:32.920 --> 0:14:35.880
<v Speaker 1>were looking to me for. I was that beacon for them,

0:14:35.920 --> 0:14:38.280
<v Speaker 1>and I needed to remember that every single day when

0:14:38.320 --> 0:14:38.840
<v Speaker 1>I woke up.

0:14:38.920 --> 0:14:40.800
<v Speaker 4>Well, we so appreciate that perspective. And we're going to

0:14:40.880 --> 0:14:43.280
<v Speaker 4>take you back to the high point just before the pandemic,

0:14:43.360 --> 0:14:46.600
<v Speaker 4>and you talked about this ship and the role of

0:14:46.640 --> 0:14:49.760
<v Speaker 4>women and Captain Kate, our Charlie Pellett is a big cruiser,

0:14:50.640 --> 0:14:53.720
<v Speaker 4>including celebrity cruises, and he wanted to know and we're

0:14:53.760 --> 0:14:56.480
<v Speaker 4>going to ask you do you follow Captain Kate on

0:14:56.520 --> 0:14:59.240
<v Speaker 4>Instagram and what has she done for your brand and

0:14:59.680 --> 0:15:01.960
<v Speaker 4>being able to put out a ship. She was what

0:15:02.520 --> 0:15:05.200
<v Speaker 4>first time that an American woman was named captain of

0:15:05.240 --> 0:15:07.440
<v Speaker 4>a mega cruise ship, so it was a big deal.

0:15:09.240 --> 0:15:10.720
<v Speaker 4>What has that done for the brand?

0:15:11.720 --> 0:15:12.320
<v Speaker 3>Oh, Carol?

0:15:12.520 --> 0:15:14.600
<v Speaker 1>Well, you know, she was the first and still only,

0:15:14.680 --> 0:15:16.680
<v Speaker 1>I might add, American woman to ever be at the

0:15:16.720 --> 0:15:20.240
<v Speaker 1>helm of a mega cruise ship. She was the captain

0:15:20.280 --> 0:15:22.720
<v Speaker 1>on Celebrity Edge, which, by the way, was the first

0:15:22.760 --> 0:15:26.040
<v Speaker 1>ship to sail out of a US port post pandemic

0:15:26.400 --> 0:15:29.680
<v Speaker 1>January twenty sixth, twenty twenty one. Captain Kate was at

0:15:29.680 --> 0:15:32.120
<v Speaker 1>the helm of Celebrity Edge and we were the first

0:15:32.120 --> 0:15:32.560
<v Speaker 1>brand to.

0:15:32.480 --> 0:15:33.560
<v Speaker 3>Go back into service.

0:15:33.800 --> 0:15:35.760
<v Speaker 1>She was the first woman to take a ship out

0:15:35.760 --> 0:15:39.080
<v Speaker 1>of the shipyard and send a there France. I would

0:15:39.080 --> 0:15:42.440
<v Speaker 1>follow Captain Kate everywhere and I follow her on Instagram.

0:15:42.520 --> 0:15:44.720
<v Speaker 1>And when you think about the things that you're proudest

0:15:44.720 --> 0:15:47.520
<v Speaker 1>of in your career, appointing her and giving her that

0:15:47.600 --> 0:15:50.560
<v Speaker 1>opportunity as captain is one of the highlights for me

0:15:50.720 --> 0:15:51.440
<v Speaker 1>and for her.

0:15:51.560 --> 0:15:53.240
<v Speaker 3>And she is beloved.

0:15:53.360 --> 0:15:57.640
<v Speaker 1>She's beloved by her crew, her guests, everybody that encounters her.

0:15:57.800 --> 0:16:02.320
<v Speaker 1>She's an unbelievable navigator. She's extraordinary in every single way.

0:16:02.360 --> 0:16:04.920
<v Speaker 1>And she's been a great advocate for celebrity, and she's

0:16:04.960 --> 0:16:07.840
<v Speaker 1>been a great advocate for women mariners and recruiting them

0:16:07.840 --> 0:16:08.400
<v Speaker 1>into our.

0:16:08.240 --> 0:16:09.280
<v Speaker 3>Company here here.

0:16:09.440 --> 0:16:11.440
<v Speaker 4>I love it. I'm a I'm a sailor on the net.

0:16:12.480 --> 0:16:14.720
<v Speaker 2>Can you tell? Can you tell that Carol spends a

0:16:14.720 --> 0:16:18.080
<v Speaker 2>good portion of the summer on the high seas? You really?

0:16:18.120 --> 0:16:21.960
<v Speaker 3>She really loved that, Carol that You're welcome.

0:16:22.120 --> 0:16:24.320
<v Speaker 4>You're welcome, all right, So we want to do kind

0:16:24.320 --> 0:16:26.160
<v Speaker 4>of a little bit of a rapid fire round with

0:16:26.200 --> 0:16:27.440
<v Speaker 4>you if we can. We've got about a minute and

0:16:27.480 --> 0:16:29.320
<v Speaker 4>a half left, just quick answers.

0:16:29.440 --> 0:16:30.120
<v Speaker 3>Work from home?

0:16:30.200 --> 0:16:33.080
<v Speaker 4>Yes or no? Or how you feel about it? You

0:16:33.080 --> 0:16:33.800
<v Speaker 4>can be honest, be.

0:16:33.920 --> 0:16:37.160
<v Speaker 3>Honest, mixed and both mixed and both.

0:16:36.960 --> 0:16:39.080
<v Speaker 2>How about that mixed in both?

0:16:40.120 --> 0:16:42.520
<v Speaker 3>Yeah, both work from home? Don't work from home?

0:16:42.720 --> 0:16:43.000
<v Speaker 2>Okay?

0:16:43.000 --> 0:16:45.520
<v Speaker 3>And I feel mixedls and cons. Okay.

0:16:46.240 --> 0:16:48.240
<v Speaker 2>So talk a little bit about your favorite place to

0:16:48.320 --> 0:16:49.320
<v Speaker 2>cruise quickly?

0:16:50.360 --> 0:16:53.680
<v Speaker 3>Alaska, wow? Really?

0:16:55.040 --> 0:16:58.360
<v Speaker 1>Or the Galapagos anywhere where nature plays a huge role.

0:16:58.680 --> 0:17:03.520
<v Speaker 4>All right, leader, you and my doesn't have you? Can

0:17:03.560 --> 0:17:05.720
<v Speaker 4>you can excuse your current leaders because we don't want

0:17:05.720 --> 0:17:06.399
<v Speaker 4>to put that on you.

0:17:06.480 --> 0:17:11.760
<v Speaker 1>No, No, no leader Ruth Vader Ginsburg because real quickly,

0:17:12.200 --> 0:17:16.040
<v Speaker 1>Oh my gosh, what she did for everybody herself.

0:17:16.359 --> 0:17:19.880
<v Speaker 3>Women, Yeah, everybody, get to hear you.

0:17:20.040 --> 0:17:25.680
<v Speaker 4>Next act, next act, next, oh wait, your next port.

0:17:25.720 --> 0:17:28.000
<v Speaker 4>Let's stay with the sailing metaphor. And just got about

0:17:28.000 --> 0:17:29.000
<v Speaker 4>twenty five seconds.

0:17:29.480 --> 0:17:32.040
<v Speaker 1>Okay, next chapter. You're gonna have to reinterview me at

0:17:32.040 --> 0:17:33.960
<v Speaker 1>the beginning of May. And I can tell you.

0:17:34.240 --> 0:17:37.399
<v Speaker 2>All right, I like it. See look at that tease,

0:17:37.600 --> 0:17:40.240
<v Speaker 2>look at that. Oh add it to the calendar.

0:17:41.119 --> 0:17:43.200
<v Speaker 3>Oh yeah, I'm not done yet, folks.

0:17:43.359 --> 0:17:46.280
<v Speaker 4>All right, Lisa, soa appreciate this. Have a great weekend.

0:17:46.280 --> 0:17:50.200
<v Speaker 4>Lisa lutav Pro. She is the author of a new memoir,

0:17:50.640 --> 0:17:53.560
<v Speaker 4>Making Waves, a woman's Rise to the Top, using Smart's

0:17:53.560 --> 0:17:55.560
<v Speaker 4>heart encourage. I love it, love it, love it, love it.

0:17:56.600 --> 0:18:00.119
<v Speaker 2>She's cool, very cool. Check in with her May of

0:18:00.119 --> 0:18:00.600
<v Speaker 2>the calendar.

0:18:02.400 --> 0:18:04.440
<v Speaker 4>There's gonna be more mhm.