WEBVTT - BA Q&A: Mama Ain't Raise No Fool

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<v Speaker 1>Aba, fam, It's time for the b a q A,

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<v Speaker 1>the v a qa A, the v a qa. What's up?

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<v Speaker 1>I'm Mandy Money. I powered through that song just for y'all.

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<v Speaker 1>You know, I hate singing without Tiffany being here, but

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<v Speaker 1>I am so honored and happy to be here to

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<v Speaker 1>answer y'all's career questions on this week's ba Q and

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<v Speaker 1>A just a little you know, I like to say,

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<v Speaker 1>get your salt shakers out. This is a part of

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<v Speaker 1>the show where I tell y'all who I'm not. Y'all

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<v Speaker 1>know who I am, but I am not your financial advisor.

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<v Speaker 1>I am not unless you have a contract with me

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<v Speaker 1>your career coach. I am not an accountant or an

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<v Speaker 1>attorney or any of those incredible things. I am just

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<v Speaker 1>a smart chica with a career coaching business who's talked

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<v Speaker 1>to hundreds of women and had a stellar career of

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<v Speaker 1>my own. So I know a thing or two about

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<v Speaker 1>helping y'all achieve your wildest career ambitions. All right, So

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<v Speaker 1>that's why I'm here today to take y'all's ba questions

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<v Speaker 1>about your career. If y'all want to submit a question

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<v Speaker 1>for the show, you know what to do. Head over

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<v Speaker 1>to ig follow us at Brand Ambition Podcast, and then

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<v Speaker 1>slide into our DMS. You can type out your question

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<v Speaker 1>if you want it to have it read on the

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<v Speaker 1>show old school style. But if you want a shot

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<v Speaker 1>at actually appearing live with us in the studio and

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<v Speaker 1>having your questions answered live, submit a voice message with

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<v Speaker 1>your question, and who knows, you could be selected by

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<v Speaker 1>our producer to join us in the stude. But I'm

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<v Speaker 1>going to be reading some questions the old fashioned way

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<v Speaker 1>today and these are some real, real juicy ones. I'm

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<v Speaker 1>talking about, Ooh, I work for my mom and I

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<v Speaker 1>kind of want to quit. I'm talking about Ooh, I'm

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<v Speaker 1>kind of running out of options for my business is

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<v Speaker 1>growing too fast. Let's get into it. Our first question

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<v Speaker 1>comes from I'm still laughing at this and thank y'all

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<v Speaker 1>for anyone who comes up with your own pseudonym. Thank you.

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<v Speaker 1>This one comes from listener who would like to be

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<v Speaker 1>called stuck Bones and Harmony. All right, Stuck Bones and

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<v Speaker 1>Harmony says, I am a longtime listener of the podcast,

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<v Speaker 1>and I love the advice y'all give. You're both like

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<v Speaker 1>sisters in my head. I'm writing you today because I

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<v Speaker 1>am stuck at a career crossroads, and I don't know

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<v Speaker 1>what to do. I'm a single mom in my early

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<v Speaker 1>thirties and I work as a director of a child

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<v Speaker 1>care center for my mom. My mom has owned the

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<v Speaker 1>center for almost thirty years, and although she often talks

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<v Speaker 1>about retiring and tells me I would be the successor,

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<v Speaker 1>I don't know when it's going to happen. She's been

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<v Speaker 1>talking about retiring for years now and never actually pull

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<v Speaker 1>the trigger. And even then, when she retires, her plan,

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<v Speaker 1>she says, is to work from home and come in

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<v Speaker 1>when she wants to. My issue is that I only

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<v Speaker 1>make twenty four thousand dollars and I know I have

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<v Speaker 1>the potential to make up to forty K, but I

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<v Speaker 1>feel like that's not enough for me. I live in

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<v Speaker 1>a one bedroom apartment and I want to move to

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<v Speaker 1>the suburbs and buy a house. I want a more

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<v Speaker 1>affordable lifestyle for my son, and I feel like if

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<v Speaker 1>I continue to work for my mom, I have to

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<v Speaker 1>play the long game until I can actually afford the

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<v Speaker 1>lifestyle I want. But I just don't know when that'll happen,

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<v Speaker 1>and it's not helping me now. Life is expensive, period,

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<v Speaker 1>and I want more a house and I want a

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<v Speaker 1>new car, but it's too hard to save on a

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<v Speaker 1>twenty four k salary. So my question is should I

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<v Speaker 1>continue to work for my mom and play the long

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<v Speaker 1>game for legacy reasons, or should I look to work

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<v Speaker 1>for a company that pays more. I would like to

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<v Speaker 1>be in the project management field. I have a side

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<v Speaker 1>business and event planning, but the money is very up

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<v Speaker 1>and down and I don't want to fully depend on

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<v Speaker 1>that income. I've never wanted to be a teacher, but

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<v Speaker 1>I'm a hard worker and I'm good at what I do.

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<v Speaker 1>So if I leave, I know my mom is going

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<v Speaker 1>to have a hard time replacing me. Help signed stuck

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<v Speaker 1>Bones and harmony. Okay, stuck bone the harmony, I'm gonna

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<v Speaker 1>just call you bones. Okay. Oh listen, where do I start?

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<v Speaker 1>All right? So let's just remove the fact that she's

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<v Speaker 1>your mom for a second, if you can just humor me.

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<v Speaker 1>I know it's impossible, because like she gave birth to

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<v Speaker 1>you and all that, but let's imagine she was just

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<v Speaker 1>a regular boss. Would you stay there if she weren't

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<v Speaker 1>your mom? I think the answer is glaringly obvious. No.

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<v Speaker 1>You would be out of there so fast because you

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<v Speaker 1>see your potential to make more and you don't even

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<v Speaker 1>really necessarily like what you're doing. So I would just say,

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<v Speaker 1>be true to yourself. And if you're worried about your

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<v Speaker 1>mom having to replace you, she's run a daycare center

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<v Speaker 1>for thirty years. How many other people over those thirty

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<v Speaker 1>years have quit and had the daycare center closed? Has

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<v Speaker 1>she had to shut things down? No, she probably knows

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<v Speaker 1>how to find a replacement, you know, and maybe it'll

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<v Speaker 1>take her a little while, but you could give her

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<v Speaker 1>a nice notice, you could offer to help find a replacement.

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<v Speaker 1>But I think that you need to stay true to yourself.

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<v Speaker 1>You're so young, you know, in your thirties are a

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<v Speaker 1>really crucial time in your career where you're especially if

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<v Speaker 1>you're pivoting. It's a cool opportunity to make a pivot

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<v Speaker 1>in a new direction. You're a single mom with a

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<v Speaker 1>family to support of your own, and you have your

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<v Speaker 1>own ambitions and goals the same way that your mom

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<v Speaker 1>did when she decided to launch a child care center.

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<v Speaker 1>So I think that she'll one hundred percent understand now.

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<v Speaker 1>She may not feel excited about it, she may not

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<v Speaker 1>be jumping up and down that her daughter is leaving

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<v Speaker 1>the daycare center. But I do think deep down, eventually

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<v Speaker 1>she'll come around to the fact that, Okay, I'm going

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<v Speaker 1>to respect my daughter's choices because she is her own

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<v Speaker 1>person and she has her own goals for her future,

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<v Speaker 1>right And I'm and if you explain to her what

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<v Speaker 1>you want, maybe she'll even support you more because twenty

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<v Speaker 1>four K I'm like, where can you live on that

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<v Speaker 1>kind of what? That's not much at all? And I'm

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<v Speaker 1>just like, this also proves that just because you work

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<v Speaker 1>for your family doesn't mean they're going to pay you more. Okay,

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<v Speaker 1>I'm like, can she give you a raise? So I

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<v Speaker 1>think if you tell her you're ready to step away

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<v Speaker 1>you want to pursue your own goals, or maybe you've

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<v Speaker 1>already found a job offer and you want to take it,

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<v Speaker 1>you need to give her, you know, your notice or

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<v Speaker 1>whatnot that she will ultimately understand and then she can

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<v Speaker 1>do what any other employer would do. She can decide

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<v Speaker 1>to try to fight for you and maybe give you

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<v Speaker 1>a raise, or she can say I understand and you know,

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<v Speaker 1>we'll part ways. Back to the legacy piece, I'm wondering

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<v Speaker 1>if do you have to work there in order to

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<v Speaker 1>inherit the daycare center. I mean, is that necessary? I

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<v Speaker 1>don't feel like it is. If she really wants to

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<v Speaker 1>leave the daycare center to you, she can still do

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<v Speaker 1>that when she retires. But right now you're like this,

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<v Speaker 1>like you're letting her kind of treat you like a

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<v Speaker 1>pawn on a game board that she's in control of,

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<v Speaker 1>and she's like using you and placing you as like

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<v Speaker 1>her own strategy for walking away. Oh, just you know,

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<v Speaker 1>I got my daughter here, and when I'm ready, she'll

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<v Speaker 1>take it. She'll take over. And I would argue that

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<v Speaker 1>maybe your mom is even using like a little bit

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<v Speaker 1>of a crutch to stop her from looking really carefully

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<v Speaker 1>at how she runs her business and making sure that

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<v Speaker 1>she has a true succession plan in place, because right

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<v Speaker 1>now she's relying on you. You're her entire succession plan. But

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<v Speaker 1>it takes so much more than just having that one

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<v Speaker 1>person to hand over a whole business, Like how do

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<v Speaker 1>things happen at this daycare center? How does hiring? How

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<v Speaker 1>does staffing? What about regulars you have to file and comply,

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<v Speaker 1>have to comply with and you know other compliance concerns.

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<v Speaker 1>I mean, just seeing what goes on for my son's

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<v Speaker 1>daycare I'm just like, this is this is a whole

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<v Speaker 1>frickin corporation in and of itself. It's very complex, and

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<v Speaker 1>any good leader of any business should have a true,

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<v Speaker 1>ironclad succession plan that shouldn't revolve around the only plan

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<v Speaker 1>being I'm just going to give it to my daughter

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<v Speaker 1>what I think at the at a bare minimum, you

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<v Speaker 1>leaving the daycare center will force her to really do

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<v Speaker 1>the good work, the important work of coming up with

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<v Speaker 1>the real long term succession plan and listen, she should

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<v Speaker 1>also know that she can't count on you to take

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<v Speaker 1>over the whole daycare center, like if you leave and

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<v Speaker 1>brek on your own path, which I really am rooting

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<v Speaker 1>for you to do because you're so young, and why

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<v Speaker 1>do something you don't want to do just because you're

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<v Speaker 1>good at it, Like life's too short. Do the thing

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<v Speaker 1>you want to do. You say that your event planning

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<v Speaker 1>business hasn't really taken off, Well, I would guess it's

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<v Speaker 1>because between the hours and nine to five you're owned

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<v Speaker 1>by that day center. Imagine how much more you could

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<v Speaker 1>invest in it if you were doing it on your

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<v Speaker 1>own right. But I will say, like, if your mom

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<v Speaker 1>really wants to pass the business down to you, having

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<v Speaker 1>a frank conversation about what you want that to look

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<v Speaker 1>like is important too. So maybe she could pass on,

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<v Speaker 1>you know, ownership to you. But do you want to

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<v Speaker 1>run that daycare center when your mom leaves? Like it

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<v Speaker 1>doesn't sound like you do at all. Would you be

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<v Speaker 1>doing it just for the money? You know? I think

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<v Speaker 1>a true succession plan would point out maybe you have ownership,

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<v Speaker 1>but that you're able to hire a new director to

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<v Speaker 1>come in and you know, play the role that your

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<v Speaker 1>mom is playing now and start to pass that off

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<v Speaker 1>and you can still have ownership and you can still

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<v Speaker 1>be a part of it and contribute, but you don't

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<v Speaker 1>have to be there, you know, twenty four seven running

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<v Speaker 1>the show, especially if it's not what you want to

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<v Speaker 1>do and it's not what you want for your family. Okay, Now,

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<v Speaker 1>I'm not saying it's going to be a fun conversation

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<v Speaker 1>to have, and lord knows, the holidays you're coming up,

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<v Speaker 1>and it's hard enough talking about this stuff with your family.

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<v Speaker 1>But I think that this is one of those things

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<v Speaker 1>where you want to have the conversation sooner than later

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<v Speaker 1>so that she can get it into her head that

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<v Speaker 1>she can't rely on you the way that she thought

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<v Speaker 1>you did to succeed her and to make her retirement

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<v Speaker 1>plan work out smoothly, because even though it makes her

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<v Speaker 1>life easier, it's going to make your life more challenging.

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<v Speaker 1>And I think at the end of the day, as parents,

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<v Speaker 1>we want our kids to pursue their own paths and

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<v Speaker 1>not feel, you know, not to like pick up where

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<v Speaker 1>we left off out of a sense of obligation. I'm

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<v Speaker 1>just saying what I feel as a mom. Your mom

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<v Speaker 1>may be different. I know it can be dicey, but

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<v Speaker 1>for your own sake, have the tough conversations now so

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<v Speaker 1>that you can start planning your new path forward, and

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<v Speaker 1>so can she. All right, stock Bones and Harmony, Thank

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<v Speaker 1>you for your question. Let me take a quick break,

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<v Speaker 1>get some water. I'll be right back with y'all with

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<v Speaker 1>more baqa ib a fam. I'm back. I've got to

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<v Speaker 1>do something. Don't tell Tiffany. I'm going to take a

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<v Speaker 1>business question. Yes, I don't tell Tiffany. I'm doing without her,

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<v Speaker 1>but I want to. I want to take this business

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<v Speaker 1>question because I honestly have been thinking about this for

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<v Speaker 1>my own business as well, and I think it's a

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<v Speaker 1>common problem and it's a good problem to have. And

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<v Speaker 1>I'm excited. So if you don't tell Tiffany, I won't

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<v Speaker 1>tell this. Okay, Okay, let's do it. This question comes

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<v Speaker 1>from listener who wants to be called just Elle. I

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<v Speaker 1>like to keep it simple, Elle says, Hey, Mandy and Tiffany.

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<v Speaker 1>I am a private music teacher who teaches one on

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<v Speaker 1>one sessions, and I'm running into the problem of having

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<v Speaker 1>an overflowing client wait list. I'm not sure if I'm

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<v Speaker 1>ready to expand my business yet, like hiring another teacher

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<v Speaker 1>or offering more class formats. I do offer camps and

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<v Speaker 1>workshops in the winter and summer, but I don't teach

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<v Speaker 1>any group sessions during the regular school year. I'm satisfied

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<v Speaker 1>with my financial situation for now. There might be potential

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<v Speaker 1>to grow the business in the future, but I'm not

0:10:51.240 --> 0:10:53.840
<v Speaker 1>mentally or emotionally ready to take on that kind of

0:10:53.880 --> 0:10:57.000
<v Speaker 1>responsibility for now. So my current problem is that I'm

0:10:57.080 --> 0:11:00.800
<v Speaker 1>overwhelmed and it feels unethical to keep protect clients on

0:11:00.840 --> 0:11:03.439
<v Speaker 1>a waitlist for a long time. I really want to

0:11:03.480 --> 0:11:05.720
<v Speaker 1>serve them too, but I simply don't have the time.

0:11:06.000 --> 0:11:10.439
<v Speaker 1>So my options are oh so, my questions are one,

0:11:10.679 --> 0:11:13.120
<v Speaker 1>how long is too long to keep potential clients on

0:11:13.160 --> 0:11:15.839
<v Speaker 1>a weight list. Of course, it varies in different industries,

0:11:15.840 --> 0:11:18.160
<v Speaker 1>but in your opinions and in your own business practices,

0:11:18.640 --> 0:11:21.319
<v Speaker 1>how do you determine an unethical How do you determine

0:11:21.360 --> 0:11:25.760
<v Speaker 1>an ethical waiting period for your potential clients? Number two?

0:11:26.320 --> 0:11:28.800
<v Speaker 1>If I keep shutting my door on potential clients and

0:11:28.880 --> 0:11:31.440
<v Speaker 1>refer them to other people, how can I be sure

0:11:31.480 --> 0:11:34.280
<v Speaker 1>I'm not cutting out business growth for myself when I

0:11:34.360 --> 0:11:37.200
<v Speaker 1>do decide to expand in the future. Thank you for

0:11:37.240 --> 0:11:40.120
<v Speaker 1>your consideration. Whoof Okay, this is good, So let me

0:11:40.160 --> 0:11:42.199
<v Speaker 1>go to number one. How long is too long to

0:11:42.280 --> 0:11:45.480
<v Speaker 1>keep potential clients on a wait list? Well, I know

0:11:45.559 --> 0:11:47.560
<v Speaker 1>you can't see me unless you're watching on YouTube, but

0:11:47.640 --> 0:11:50.720
<v Speaker 1>listen the hair on my head when I tell you

0:11:50.760 --> 0:11:52.400
<v Speaker 1>how long I've had to wait to get my hair

0:11:52.480 --> 0:11:55.240
<v Speaker 1>done sometimes because I go to a specific hair personal

0:11:55.280 --> 0:11:57.679
<v Speaker 1>release I used to in the city pre COVID, and

0:11:57.920 --> 0:12:00.600
<v Speaker 1>I would have to not just wait for a weight list,

0:12:00.640 --> 0:12:02.480
<v Speaker 1>but I would have to market on my calendar for

0:12:02.520 --> 0:12:06.439
<v Speaker 1>when she actually opened up seats, actually opened up appointments

0:12:06.440 --> 0:12:08.800
<v Speaker 1>because she was so in demand that she'd only open

0:12:08.840 --> 0:12:11.360
<v Speaker 1>them up a month at a time, so to book

0:12:11.400 --> 0:12:14.959
<v Speaker 1>in December, like maybe the waitlist or maybe the booking

0:12:15.000 --> 0:12:17.640
<v Speaker 1>calendar would open for like twenty four hours today in

0:12:17.640 --> 0:12:20.120
<v Speaker 1>the middle of November when I'm recording the show, and

0:12:20.160 --> 0:12:22.600
<v Speaker 1>then I had to scramble to hope I got an appointment.

0:12:22.679 --> 0:12:25.080
<v Speaker 1>It was stressful, af but I was willing to do

0:12:25.160 --> 0:12:27.319
<v Speaker 1>that because I knew she was the best right or

0:12:27.320 --> 0:12:30.520
<v Speaker 1>at least the best at the time. So there's really

0:12:30.559 --> 0:12:34.080
<v Speaker 1>no like short and quick way to come up with

0:12:34.160 --> 0:12:36.920
<v Speaker 1>what's an ethical And this idea of it either being

0:12:36.920 --> 0:12:39.720
<v Speaker 1>ethical or unethical, I think is almost like a false question,

0:12:39.800 --> 0:12:44.160
<v Speaker 1>because it's not unethical to only have a number limited

0:12:44.240 --> 0:12:46.680
<v Speaker 1>number of hours in the day and to not be

0:12:46.800 --> 0:12:50.199
<v Speaker 1>able to see everyone who needs your services. I also,

0:12:50.240 --> 0:12:52.280
<v Speaker 1>you didn't mention this, but I'm wondering, like, have you

0:12:52.320 --> 0:12:55.240
<v Speaker 1>increased your prices lately, because if the demand is there,

0:12:55.640 --> 0:12:58.400
<v Speaker 1>then you have a limited supply of time, and it

0:12:58.480 --> 0:13:01.400
<v Speaker 1>makes sense, like simple economics to raise your rates, and

0:13:01.440 --> 0:13:04.760
<v Speaker 1>I think that may help with your wait list, Like

0:13:04.800 --> 0:13:08.600
<v Speaker 1>I think it'll turn away some people who want to

0:13:08.640 --> 0:13:13.080
<v Speaker 1>go for a different priced option, and it will preserve

0:13:13.200 --> 0:13:16.520
<v Speaker 1>for you the only the people who want to invest

0:13:16.520 --> 0:13:18.840
<v Speaker 1>the most in your services and want to invest more

0:13:18.840 --> 0:13:21.640
<v Speaker 1>in them. And I say this all the time when

0:13:21.640 --> 0:13:24.959
<v Speaker 1>I talk about my Maydee Moneymaker's community and why I

0:13:25.040 --> 0:13:28.000
<v Speaker 1>charge what I charge because I really believe having a

0:13:28.760 --> 0:13:31.560
<v Speaker 1>price point that reflects the value of your services and

0:13:31.600 --> 0:13:34.600
<v Speaker 1>the value of your time is good for everyone. Because

0:13:34.600 --> 0:13:36.800
<v Speaker 1>when you ask people to make a real investment in

0:13:36.840 --> 0:13:40.400
<v Speaker 1>your services, you're weeding out people who maybe would have

0:13:40.480 --> 0:13:43.080
<v Speaker 1>done things a little bit more casually, and you are

0:13:44.160 --> 0:13:46.320
<v Speaker 1>really going to be met with people who are going

0:13:46.400 --> 0:13:50.040
<v Speaker 1>to value what they pay for and pay what they value,

0:13:50.400 --> 0:13:52.600
<v Speaker 1>pay for what they value. You see what I'm saying.

0:13:53.840 --> 0:13:56.000
<v Speaker 1>So I'll say that. So I don't think there's any

0:13:57.440 --> 0:13:59.720
<v Speaker 1>hard and fast rule on how long is too long.

0:13:59.800 --> 0:14:02.680
<v Speaker 1>Just be transparent, like say, I'm happy to put you

0:14:02.720 --> 0:14:04.679
<v Speaker 1>on the wait list. If you're willing to wait, it's

0:14:04.720 --> 0:14:06.360
<v Speaker 1>going to be a few months before I can squeeze

0:14:06.360 --> 0:14:09.240
<v Speaker 1>you in. In the meantime, and this is a dot

0:14:09.280 --> 0:14:11.400
<v Speaker 1>dot dot that I need you to fill. When you

0:14:11.480 --> 0:14:14.760
<v Speaker 1>tell them they're on the waitlist, what else can you

0:14:14.800 --> 0:14:16.880
<v Speaker 1>tell them to do that? What is that dot dot dot?

0:14:17.200 --> 0:14:20.240
<v Speaker 1>But in the meantime, what can you offer them? Can

0:14:20.320 --> 0:14:23.280
<v Speaker 1>you offer them some online tutoring? Like do you have

0:14:23.360 --> 0:14:26.520
<v Speaker 1>some pre recorded you know, teachings that you can offer

0:14:26.560 --> 0:14:29.440
<v Speaker 1>them some videos, like an on demand you know version

0:14:29.440 --> 0:14:32.320
<v Speaker 1>of your private lessons that you could create. Do you

0:14:32.520 --> 0:14:36.800
<v Speaker 1>have a list of referrals, like other instructors who can

0:14:36.840 --> 0:14:39.800
<v Speaker 1>refer them to for private one on one lessons If

0:14:39.840 --> 0:14:41.800
<v Speaker 1>that's the case, and if you want to refer them out,

0:14:42.160 --> 0:14:45.320
<v Speaker 1>then you could create like an affiliate arrangement. So for

0:14:45.400 --> 0:14:48.200
<v Speaker 1>every person you refer to one of your partners, so

0:14:48.240 --> 0:14:51.560
<v Speaker 1>these are other private instructors for everyone of the clients

0:14:51.560 --> 0:14:54.560
<v Speaker 1>that they get because you refer them, then they can

0:14:54.600 --> 0:14:58.160
<v Speaker 1>give you, you know, some sort of monetary benefit like

0:14:58.240 --> 0:15:01.800
<v Speaker 1>ten dollars or twenty whatever, one hundred dollar or maybe

0:15:01.880 --> 0:15:05.119
<v Speaker 1>people who you refer get a special discount on their services.

0:15:05.960 --> 0:15:07.960
<v Speaker 1>That can be a way to like build trust with

0:15:08.120 --> 0:15:10.640
<v Speaker 1>your client tele because you're taking care of them and

0:15:10.680 --> 0:15:13.760
<v Speaker 1>making sure they get a great you know, opportunity for services.

0:15:13.760 --> 0:15:16.880
<v Speaker 1>And it's also a good way to maybe still like

0:15:17.600 --> 0:15:20.680
<v Speaker 1>make money from clients that you wouldn't be able to see,

0:15:21.080 --> 0:15:23.840
<v Speaker 1>you know, one on one, but still have a little

0:15:23.840 --> 0:15:26.880
<v Speaker 1>bit of income because of that affiliate agreement you know,

0:15:27.120 --> 0:15:30.760
<v Speaker 1>with your partners. And that's a very common model a

0:15:30.800 --> 0:15:35.000
<v Speaker 1>business model in you know, in in coaches like in

0:15:35.120 --> 0:15:37.960
<v Speaker 1>like private coaches like myself or even like Tiffany with

0:15:37.960 --> 0:15:42.200
<v Speaker 1>our budgeties to business, affiliate models are pretty common. It

0:15:42.240 --> 0:15:46.280
<v Speaker 1>may not be as common in the private teaching, private

0:15:46.360 --> 0:15:49.320
<v Speaker 1>music sort of space, but who knows. Like, if you

0:15:49.360 --> 0:15:51.040
<v Speaker 1>can find other people doing it, it's just going to

0:15:51.120 --> 0:15:55.480
<v Speaker 1>prove that it exists. It's possible, Okay. And then your

0:15:55.520 --> 0:15:57.960
<v Speaker 1>second question, if I keep shutting the door on potential

0:15:57.960 --> 0:16:00.080
<v Speaker 1>clients and I refer them to other people, how how

0:16:00.120 --> 0:16:01.960
<v Speaker 1>can I be sure I'm not cutting out business growth

0:16:01.960 --> 0:16:04.760
<v Speaker 1>for myself if and when I do decide to expand

0:16:04.760 --> 0:16:06.720
<v Speaker 1>in the future. So I answered part of that. I

0:16:06.760 --> 0:16:09.480
<v Speaker 1>don't think you'd be cutting off business growth, especially if

0:16:09.520 --> 0:16:12.680
<v Speaker 1>you still keep those people on your email list and

0:16:12.720 --> 0:16:14.520
<v Speaker 1>you lead them with the good impression because you're like,

0:16:14.560 --> 0:16:16.720
<v Speaker 1>I'm so sorry, I'm really in demand right now, I

0:16:16.760 --> 0:16:19.360
<v Speaker 1>don't have time, but I have this for you. I've

0:16:19.360 --> 0:16:22.120
<v Speaker 1>got these online lessons, or I've got this referral network.

0:16:22.120 --> 0:16:25.160
<v Speaker 1>You can choose one of these great people, tell them

0:16:25.200 --> 0:16:27.240
<v Speaker 1>I sent you, and you'll get ten dollars off or

0:16:27.280 --> 0:16:30.640
<v Speaker 1>whatever you know. And then if and when you decide

0:16:30.640 --> 0:16:32.640
<v Speaker 1>to expand in the future, if you keep their email,

0:16:32.800 --> 0:16:35.040
<v Speaker 1>you know, you keep them on your list, then they're

0:16:35.080 --> 0:16:38.440
<v Speaker 1>going to be front and center in first in line

0:16:38.640 --> 0:16:41.760
<v Speaker 1>when you do announce any future offerings. And I like

0:16:41.800 --> 0:16:44.800
<v Speaker 1>to make my email list feel special as a business owner,

0:16:44.840 --> 0:16:48.840
<v Speaker 1>because I believe that important relationship of email subscribers is

0:16:48.880 --> 0:16:53.120
<v Speaker 1>really key to business growth. It's a more intimate relationship

0:16:53.200 --> 0:16:56.200
<v Speaker 1>than I think Instagram or TikTok or like social followers,

0:16:56.200 --> 0:16:58.880
<v Speaker 1>because they're letting you in their email inbox, Like come on,

0:16:59.160 --> 0:17:01.920
<v Speaker 1>don't know how crazy email inboxes right and how often

0:17:01.920 --> 0:17:04.920
<v Speaker 1>you're hitting that unsubscribed button. So if you're still subscribing

0:17:04.960 --> 0:17:06.600
<v Speaker 1>to me, I want to bring you value and I

0:17:06.600 --> 0:17:09.320
<v Speaker 1>want to make you feel valued by by being an

0:17:09.359 --> 0:17:12.120
<v Speaker 1>email subscriber, so you can tell them you're on my list.

0:17:12.160 --> 0:17:15.720
<v Speaker 1>Now I only open up newslots to people on my list.

0:17:15.720 --> 0:17:17.359
<v Speaker 1>You're going to be the first to know and start

0:17:17.359 --> 0:17:20.440
<v Speaker 1>to build that trust with them. And then even though

0:17:20.440 --> 0:17:22.959
<v Speaker 1>you say that you don't have a lot of like

0:17:23.000 --> 0:17:26.359
<v Speaker 1>group coaching activities throughout the year, you could potentially offer

0:17:26.440 --> 0:17:30.320
<v Speaker 1>like a free IG live or a free YouTube video

0:17:30.440 --> 0:17:33.560
<v Speaker 1>or something so that you can tell your email list, hey,

0:17:33.640 --> 0:17:35.560
<v Speaker 1>I know that the wait list is still pretty long

0:17:35.600 --> 0:17:36.879
<v Speaker 1>to get in to see me, But why don't you

0:17:36.960 --> 0:17:38.600
<v Speaker 1>join me. I'm going to be doing a group like

0:17:38.640 --> 0:17:41.840
<v Speaker 1>a live group coaching session, or I'm going to have

0:17:41.880 --> 0:17:45.000
<v Speaker 1>one of my favorite students, you know, join me to

0:17:45.040 --> 0:17:47.080
<v Speaker 1>talk about what they've learned and how they've grown, so

0:17:47.080 --> 0:17:49.639
<v Speaker 1>that you can still add value and still build trust

0:17:49.640 --> 0:17:52.960
<v Speaker 1>and credibility with your audience. And again like give them

0:17:52.960 --> 0:17:54.880
<v Speaker 1>a lot of stuff for free, like tip is always saying,

0:17:54.920 --> 0:17:56.720
<v Speaker 1>give a lot of stuff away for free. And then

0:17:56.720 --> 0:17:59.560
<v Speaker 1>when you're finally ready to sell or charge something people

0:17:59.600 --> 0:18:03.679
<v Speaker 1>won't feed like you're constantly selling to them, it's going

0:18:03.720 --> 0:18:05.280
<v Speaker 1>to be special and at that point they're going to

0:18:05.280 --> 0:18:08.280
<v Speaker 1>be excited to take out their wallets and invest, you know,

0:18:08.359 --> 0:18:13.159
<v Speaker 1>in your services. I'm going back to the part of

0:18:13.200 --> 0:18:15.800
<v Speaker 1>your question where you said there might be potential to

0:18:15.840 --> 0:18:18.840
<v Speaker 1>grow the business, but I'm not mentally or emotionally ready

0:18:18.920 --> 0:18:22.640
<v Speaker 1>to take on that kind of responsibility for now. What

0:18:22.680 --> 0:18:25.560
<v Speaker 1>do you think will happen? Like what what do you

0:18:25.600 --> 0:18:27.800
<v Speaker 1>think you need that you don't have now mentally and

0:18:27.880 --> 0:18:31.320
<v Speaker 1>emotionally to even take on, you know, which is an

0:18:31.320 --> 0:18:33.800
<v Speaker 1>obvious solution to me and even to yourself. You pointed

0:18:33.840 --> 0:18:37.240
<v Speaker 1>it out to take on an assistant instructor, Like, what

0:18:37.440 --> 0:18:40.640
<v Speaker 1>do you think it'll take, Because honestly, I think it'll

0:18:40.640 --> 0:18:43.360
<v Speaker 1>be so rewarding for you when you see you can

0:18:43.440 --> 0:18:45.960
<v Speaker 1>ask for help, you can bring on someone part time

0:18:46.560 --> 0:18:48.800
<v Speaker 1>and test them out, and you can see that you're

0:18:48.840 --> 0:18:52.560
<v Speaker 1>still able to meet the needs of your clientele without

0:18:52.640 --> 0:18:55.440
<v Speaker 1>needing to duplicate yourself because it's impossible to do right.

0:18:55.800 --> 0:18:59.240
<v Speaker 1>You can actually gain a lot by asking other people

0:18:59.280 --> 0:19:01.919
<v Speaker 1>to come on board and support the business that you

0:19:02.000 --> 0:19:05.040
<v Speaker 1>put together. Maybe it seems like a like a bunch

0:19:05.040 --> 0:19:07.199
<v Speaker 1>of responsibility, but I'm just wondering, like, what do you

0:19:07.280 --> 0:19:10.399
<v Speaker 1>think it is? And this is where I also remind

0:19:10.440 --> 0:19:13.080
<v Speaker 1>y'all fight fear with facts. So can you talk to

0:19:13.160 --> 0:19:18.280
<v Speaker 1>other instructors about how they've gone about hiring sub instructors

0:19:18.359 --> 0:19:21.200
<v Speaker 1>or subcontractors or whatever you want to call them, and

0:19:21.280 --> 0:19:23.520
<v Speaker 1>what they learned and how they did it so that

0:19:23.560 --> 0:19:25.439
<v Speaker 1>you can come up with your own process of doing that.

0:19:25.880 --> 0:19:27.720
<v Speaker 1>You know, you could easily hire someone on a part

0:19:27.720 --> 0:19:30.439
<v Speaker 1>time basis and like they send you an invoice and

0:19:30.480 --> 0:19:32.879
<v Speaker 1>you just pay it for your business account. It's not

0:19:33.000 --> 0:19:36.119
<v Speaker 1>a big deal at all. I have an assistant, I

0:19:36.119 --> 0:19:39.320
<v Speaker 1>have a couple of virtual assistants to help me at

0:19:39.320 --> 0:19:42.119
<v Speaker 1>Mandy Money and even for the podcast, and it's really

0:19:42.160 --> 0:19:45.760
<v Speaker 1>not that extra responsibility as long as they're well trained

0:19:46.320 --> 0:19:48.320
<v Speaker 1>and you know, you go through like that trial phase

0:19:48.359 --> 0:19:50.760
<v Speaker 1>where you're making sure they're trained up, but they understand

0:19:50.760 --> 0:19:54.320
<v Speaker 1>how things work, they know how you want to do things. Yeah,

0:19:54.400 --> 0:19:56.479
<v Speaker 1>so I would I would push yourself there because if

0:19:56.520 --> 0:19:58.320
<v Speaker 1>your if your end goal is really to grow the

0:19:58.359 --> 0:20:02.920
<v Speaker 1>business and to serve more people, that's definitely a way

0:20:02.960 --> 0:20:06.280
<v Speaker 1>to do it. So that's where I'll leave it, and

0:20:06.280 --> 0:20:08.679
<v Speaker 1>that's what I'll say. I hope that this was helpful

0:20:08.680 --> 0:20:11.920
<v Speaker 1>to you, and thanks again Elle for your question. Good

0:20:12.000 --> 0:20:14.919
<v Speaker 1>luck with your business. I hope that you continue to

0:20:15.000 --> 0:20:18.080
<v Speaker 1>grow it sounds amazing. You should be super proud of yourself,

0:20:18.560 --> 0:20:20.480
<v Speaker 1>but don't let a little bit of doubt and fear

0:20:20.920 --> 0:20:23.560
<v Speaker 1>stop you from taking it to the next level. Doubt

0:20:23.560 --> 0:20:26.080
<v Speaker 1>and fear that doesn't have any facts behind it can

0:20:26.119 --> 0:20:28.800
<v Speaker 1>really hold you back. So that's why I'm always encouraging

0:20:28.880 --> 0:20:31.439
<v Speaker 1>y'all to connect with other peers in your space who

0:20:31.480 --> 0:20:33.000
<v Speaker 1>are doing what you want to be doing. Maybe they're

0:20:33.040 --> 0:20:35.280
<v Speaker 1>ten years ahead of you, five years ahead of you,

0:20:35.359 --> 0:20:37.840
<v Speaker 1>a year ahead of you, and can look back and

0:20:38.160 --> 0:20:42.600
<v Speaker 1>help you learn from how they navigated their business and

0:20:43.119 --> 0:20:45.960
<v Speaker 1>maybe help you feel a little bit less afraid about

0:20:45.960 --> 0:20:49.320
<v Speaker 1>what you think is so challenging about that kind of growth.

0:20:49.840 --> 0:20:52.280
<v Speaker 1>All right, Elle, thank you so much for your question,

0:20:52.760 --> 0:20:55.280
<v Speaker 1>and thank y'all be a Q and A listeners for

0:20:55.600 --> 0:20:58.680
<v Speaker 1>listening to our show and always supporting. And if y'all

0:20:58.680 --> 0:21:01.040
<v Speaker 1>want to get featured on the show, hit us up

0:21:01.040 --> 0:21:04.560
<v Speaker 1>at Brownimbission Podcast on ig with your questions, or you

0:21:04.600 --> 0:21:07.920
<v Speaker 1>can go to our email it's Brownambission Podcast at gmail

0:21:07.960 --> 0:21:10.679
<v Speaker 1>dot com. Until next time, I'm Mandy Money. This is

0:21:10.720 --> 0:21:14.560
<v Speaker 1>Brown ambishon B a Q and A. Bye y'all, Hey

0:21:14.600 --> 0:21:16.800
<v Speaker 1>ba fam. We could not do this show without your

0:21:16.840 --> 0:21:19.720
<v Speaker 1>support or the support of our team behind the scenes.

0:21:20.000 --> 0:21:23.640
<v Speaker 1>The Brown Ambission Podcast is produced by Cumulus Podcast Network.

0:21:23.680 --> 0:21:27.159
<v Speaker 1>It's edited by the wonderful Imani Crosby and produced by

0:21:27.200 --> 0:21:30.960
<v Speaker 1>Tanya Bustos. Dennis Stimplinsky is our in house tech guru,

0:21:31.359 --> 0:21:34.119
<v Speaker 1>and I am Bandy Woodard Santos, your co host, and

0:21:34.240 --> 0:21:38.160
<v Speaker 1>I will see y'all next week.