1 00:00:04,960 --> 00:00:07,280 Speaker 1: Welcome to Money Making Conversations. It's the show that she 2 00:00:07,320 --> 00:00:10,039 Speaker 1: has the secrets of success experience firsthand by marketing and 3 00:00:10,119 --> 00:00:13,039 Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me 4 00:00:13,080 --> 00:00:15,400 Speaker 1: advice to many occasions. In the case you didn't notice, 5 00:00:15,800 --> 00:00:19,200 Speaker 1: I'm not broke, you know he'll be interviewing celebrity CEOs, 6 00:00:19,440 --> 00:00:22,520 Speaker 1: entrepreneurs and industry decision makers. It's what he likes to do, 7 00:00:22,720 --> 00:00:25,079 Speaker 1: it's what he likes to share. Now it's time to 8 00:00:25,120 --> 00:00:29,120 Speaker 1: hear from my man, Rashan McDonald. Money Making Conversations Here 9 00:00:29,160 --> 00:00:33,360 Speaker 1: we come. Welcome to Money Making Conversation. I am your host, 10 00:00:33,440 --> 00:00:36,879 Speaker 1: Rashan McDonald. Is important to understand that everybody travels a 11 00:00:36,880 --> 00:00:39,920 Speaker 1: different path to success. That's because your brand is different, 12 00:00:39,920 --> 00:00:42,279 Speaker 1: the challenges you face in your life are different. So 13 00:00:42,280 --> 00:00:45,320 Speaker 1: stop reading other people's success stories and start writing your own. 14 00:00:45,440 --> 00:00:47,279 Speaker 1: It's very important that you hear me when I say that. 15 00:00:47,640 --> 00:00:50,120 Speaker 1: Now you can be motivated by their success, read it, 16 00:00:50,440 --> 00:00:53,640 Speaker 1: understand it, but don't try to copy it because their 17 00:00:53,680 --> 00:00:56,080 Speaker 1: stories can offer other directions that may not be a 18 00:00:56,120 --> 00:00:58,800 Speaker 1: benefit to you, but they can't allow you to set 19 00:00:58,800 --> 00:01:01,440 Speaker 1: your goals and your plan in and give you committed effort. 20 00:01:01,680 --> 00:01:04,520 Speaker 1: My next guest is a young man who has always 21 00:01:04,520 --> 00:01:06,440 Speaker 1: been on the journey and known him for a long time, 22 00:01:06,520 --> 00:01:09,440 Speaker 1: Dr Frederick Jacobs. He holds a number of degrees, including 23 00:01:09,440 --> 00:01:12,840 Speaker 1: a bachelor's in Business Administration, Masters and Counselor, and to 24 00:01:13,040 --> 00:01:16,720 Speaker 1: doctorate degrees in theology and counseling. He is also a pastor. 25 00:01:17,120 --> 00:01:20,160 Speaker 1: Dr Frederick Jacobs is the CEO of Celebrity Soul Food, 26 00:01:20,520 --> 00:01:23,760 Speaker 1: the fastest growing soul food change in America. The very 27 00:01:23,880 --> 00:01:26,960 Speaker 1: menu features local flavors and cages to a diverse crowd 28 00:01:27,000 --> 00:01:31,360 Speaker 1: including meat lovers, vegetarians, and vegans. He's putting the restaurant 29 00:01:31,360 --> 00:01:34,200 Speaker 1: brand on the fast track for a two hundred location role. 30 00:01:34,280 --> 00:01:40,080 Speaker 1: I goal, please working to money making conversation. Dr Frederick Jacobs, Yes, sir, 31 00:01:41,440 --> 00:01:43,280 Speaker 1: thinking at that smile. Love it man, look at that. 32 00:01:43,280 --> 00:01:46,119 Speaker 1: That's why that's why I go on video. This smile 33 00:01:46,280 --> 00:01:49,160 Speaker 1: cannot be seen in audio. How you doing, my friend? 34 00:01:50,720 --> 00:01:53,520 Speaker 1: First of all, let me tell you absolutely excited and 35 00:01:53,520 --> 00:01:56,840 Speaker 1: it has such a long time with each other. That's 36 00:01:56,880 --> 00:02:02,920 Speaker 1: why I had on my wonder and I have to 37 00:02:02,920 --> 00:02:05,800 Speaker 1: tell the whole world because this is my plan to 38 00:02:05,840 --> 00:02:08,200 Speaker 1: my testimony. Me and I alway has gotten it amazing. 39 00:02:08,680 --> 00:02:11,160 Speaker 1: But you, sir, you change my lives and bless my 40 00:02:11,200 --> 00:02:14,120 Speaker 1: lives because I be this committed to you al radio 41 00:02:14,600 --> 00:02:16,920 Speaker 1: about what I was gonna do, and you told me 42 00:02:17,000 --> 00:02:19,359 Speaker 1: about focus. You told me even a by the things 43 00:02:19,360 --> 00:02:23,080 Speaker 1: that you entered just now about listening, you know, being transparented. 44 00:02:23,160 --> 00:02:26,280 Speaker 1: Only your lady, only your world, be yourself, be authentic, 45 00:02:26,639 --> 00:02:29,280 Speaker 1: and go out to everything that you're skilled and your 46 00:02:29,280 --> 00:02:31,720 Speaker 1: probers and passionate about. And I did that my braind 47 00:02:31,800 --> 00:02:33,799 Speaker 1: and that's why I'm standing here today and I'm excited 48 00:02:33,840 --> 00:02:35,680 Speaker 1: about it. Well you should be excited. First of all, 49 00:02:35,720 --> 00:02:38,320 Speaker 1: I'm proud of you because our journey goes way back, 50 00:02:38,440 --> 00:02:40,680 Speaker 1: you know, to the catering days, you know, when you 51 00:02:40,960 --> 00:02:43,840 Speaker 1: had the one title of chef. Tell everybody about that moment, 52 00:02:43,880 --> 00:02:46,400 Speaker 1: and because it's a proud moment for me because of 53 00:02:46,440 --> 00:02:48,679 Speaker 1: the fact that that's what I do. Man. I meet 54 00:02:48,760 --> 00:02:51,760 Speaker 1: people and I encourage them to seek their greatness and 55 00:02:51,800 --> 00:02:54,320 Speaker 1: allow them to understand that hard work tied to that 56 00:02:54,440 --> 00:02:57,640 Speaker 1: passion can can have this conversation we have today by 57 00:02:57,680 --> 00:03:02,720 Speaker 1: the two hundred restaurant rollout, talk about that first initial contact, well, 58 00:03:02,760 --> 00:03:05,680 Speaker 1: I mean at first initial contact. First of all you 59 00:03:05,680 --> 00:03:08,400 Speaker 1: you follow me. Literally I was catering at the time 60 00:03:08,480 --> 00:03:11,799 Speaker 1: for this selection that I cared for speaking Harvey when 61 00:03:11,880 --> 00:03:14,280 Speaker 1: I when I kind of do the first and just 62 00:03:14,320 --> 00:03:16,200 Speaker 1: the fact that you know, you did something for me 63 00:03:16,240 --> 00:03:18,840 Speaker 1: that I feel like many people, uh stroke in or 64 00:03:18,919 --> 00:03:21,520 Speaker 1: they don't do. And I think the pandemic really should 65 00:03:21,560 --> 00:03:23,959 Speaker 1: have put people that in part arties because out of 66 00:03:24,040 --> 00:03:26,600 Speaker 1: all things that you was busy doing, you took a 67 00:03:26,639 --> 00:03:28,760 Speaker 1: second and you stopped in the middle of everything and 68 00:03:28,760 --> 00:03:30,919 Speaker 1: I'm talking about weed in an arena and everything pushing, 69 00:03:30,919 --> 00:03:33,560 Speaker 1: the moving, and you stopped and you saw something in 70 00:03:33,600 --> 00:03:35,640 Speaker 1: me and you had a conversation with me, and you 71 00:03:35,800 --> 00:03:39,400 Speaker 1: cared enough uh to seed into my life uh and 72 00:03:39,560 --> 00:03:43,680 Speaker 1: to interfere uh and to evaluate into inspire me. And 73 00:03:43,720 --> 00:03:45,520 Speaker 1: it literally interested me a lot of my first A 74 00:03:45,600 --> 00:03:48,640 Speaker 1: kindle with you was absolutely what I needed and said, listen, 75 00:03:48,960 --> 00:03:52,280 Speaker 1: stop dreaming, get up, get pushing, get moving, because you 76 00:03:52,320 --> 00:03:54,360 Speaker 1: can do something great. So my first account of man 77 00:03:54,920 --> 00:03:58,440 Speaker 1: is a it's been an amazing you with thank you. 78 00:03:58,520 --> 00:04:01,400 Speaker 1: The beauty of who you are in is that, uh, 79 00:04:01,680 --> 00:04:04,520 Speaker 1: you wanted to know how to be great, how to 80 00:04:04,600 --> 00:04:07,400 Speaker 1: be successful? How did the food taste? Did it meet 81 00:04:07,440 --> 00:04:09,600 Speaker 1: the standards. You know a lot of people they don't 82 00:04:09,600 --> 00:04:13,400 Speaker 1: want to hear any potential negative statement of any particular criticism. 83 00:04:13,560 --> 00:04:16,320 Speaker 1: And there was nothing negative. But you're willing to hear that. 84 00:04:16,600 --> 00:04:19,120 Speaker 1: And that's why you're in the position now. So in 85 00:04:19,160 --> 00:04:21,840 Speaker 1: the middle of COVID, nobody saw COVID coming. You know, 86 00:04:22,320 --> 00:04:24,120 Speaker 1: I had all kind of I had different plans for 87 00:04:24,200 --> 00:04:27,080 Speaker 1: twenty they got kicked to the curve. Now you're in 88 00:04:27,080 --> 00:04:31,560 Speaker 1: the restaurant business and California talk to us about demand 89 00:04:31,600 --> 00:04:35,560 Speaker 1: that the drama that came over your dream. Well, I 90 00:04:35,560 --> 00:04:37,880 Speaker 1: will tell you something. You know what I'm willing positive saying. 91 00:04:37,880 --> 00:04:40,240 Speaker 1: I'm thinking about it, not only working to principles that 92 00:04:40,279 --> 00:04:41,760 Speaker 1: I knew to do in the skills of a a meeting 93 00:04:41,760 --> 00:04:44,599 Speaker 1: people like yourself. You know, I look at scalability, you know, 94 00:04:44,640 --> 00:04:46,640 Speaker 1: when I looked in the market, plage, even you know, 95 00:04:46,960 --> 00:04:49,160 Speaker 1: a certain bit in the pad. I looked in the 96 00:04:49,160 --> 00:04:51,440 Speaker 1: industry and I saw that. I saw that in all 97 00:04:51,480 --> 00:04:55,000 Speaker 1: these years, no one had never emerged as an a leader. 98 00:04:55,040 --> 00:04:57,800 Speaker 1: No one had never scaled what I call scaled the pinch. 99 00:04:58,160 --> 00:05:01,080 Speaker 1: As I got in my lane, I I became very 100 00:05:01,160 --> 00:05:04,600 Speaker 1: focused and I do what you said. I didn't I 101 00:05:04,640 --> 00:05:07,360 Speaker 1: didn't try to be the Jones. I've been taking absolutely 102 00:05:07,960 --> 00:05:10,279 Speaker 1: in my pocket, I stop working it and you know, 103 00:05:10,440 --> 00:05:12,280 Speaker 1: Mr pan Diad, but we have grown about husband and 104 00:05:12,360 --> 00:05:14,760 Speaker 1: forty for sin and we did that by finding a 105 00:05:14,920 --> 00:05:18,039 Speaker 1: place in the marketplace, working I skill sets, staying focused. 106 00:05:18,279 --> 00:05:20,560 Speaker 1: But people get stuck. And what we're doing is we're 107 00:05:20,640 --> 00:05:23,039 Speaker 1: about en a beautiful for people who in a misr 108 00:05:23,160 --> 00:05:26,320 Speaker 1: this pandemic. I think they's situated already seeing no way. 109 00:05:26,480 --> 00:05:28,920 Speaker 1: I've been dreaming. I've been working for others, I've been 110 00:05:28,920 --> 00:05:31,120 Speaker 1: doing all types of things, but I've done nothing for myself. 111 00:05:31,360 --> 00:05:33,880 Speaker 1: You know, I've got moved forward in my dreams and 112 00:05:33,960 --> 00:05:36,360 Speaker 1: my passion. And so the people that I ain't coming 113 00:05:36,440 --> 00:05:39,280 Speaker 1: today is I helped them get unstuck. I helped them 114 00:05:39,279 --> 00:05:41,640 Speaker 1: move forward in their lives, much like you did to me. 115 00:05:41,760 --> 00:05:44,679 Speaker 1: So I'm really paying homage and thank you by working 116 00:05:44,760 --> 00:05:47,320 Speaker 1: in my deal of saying thank you for taking time 117 00:05:47,360 --> 00:05:49,560 Speaker 1: for me, as I take time now for well, I'm 118 00:05:49,560 --> 00:05:53,640 Speaker 1: taking time again to promote your brain because you're so 119 00:05:53,720 --> 00:05:56,240 Speaker 1: credible to me. So let's talk about the before we 120 00:05:56,279 --> 00:05:58,960 Speaker 1: get to the menu. Let's talk about the celebrity soul 121 00:05:59,040 --> 00:06:03,240 Speaker 1: food story. Because the menu is uh is diverse meat lovers, 122 00:06:03,520 --> 00:06:07,080 Speaker 1: vegetarian and vegans, which lets me know why you've been 123 00:06:07,120 --> 00:06:10,520 Speaker 1: successful because that vegan has been a big push during 124 00:06:10,520 --> 00:06:14,320 Speaker 1: the pandemic. Vegetarian menus have been a big push during 125 00:06:14,279 --> 00:06:16,640 Speaker 1: the pandemic because we all know doing COVID, their team 126 00:06:16,880 --> 00:06:20,000 Speaker 1: African America not saying it publicly, but African American and 127 00:06:20,000 --> 00:06:23,320 Speaker 1: people have sixty five were overtly affected by and still 128 00:06:23,360 --> 00:06:26,680 Speaker 1: lives being overtly affected by the pandemic. That's why Trump 129 00:06:26,760 --> 00:06:28,960 Speaker 1: was still holding rallies because he knew his fan base 130 00:06:29,080 --> 00:06:32,520 Speaker 1: wasn't African Americans. So with that being said, you launched 131 00:06:32,520 --> 00:06:35,239 Speaker 1: the celebrity soul food store. Tell us how that dream 132 00:06:35,279 --> 00:06:37,480 Speaker 1: came about and how we got to today. Before we 133 00:06:37,520 --> 00:06:41,360 Speaker 1: get it to the menu, Well, you know, for me, Um, 134 00:06:41,640 --> 00:06:44,640 Speaker 1: I think I wanted to make sure that soul Food 135 00:06:44,680 --> 00:06:47,880 Speaker 1: actually did this rightful place of history and it really 136 00:06:47,880 --> 00:06:50,440 Speaker 1: get pet homage. I'm gonna be honest with you, and 137 00:06:50,480 --> 00:06:53,240 Speaker 1: it's just true transparency that will ce Oh it's been 138 00:06:53,400 --> 00:06:56,680 Speaker 1: it's been serviced so poorly, you know, I think God 139 00:06:56,720 --> 00:07:00,279 Speaker 1: for all those who have preceded me the moment, I 140 00:07:00,279 --> 00:07:03,159 Speaker 1: think it's amazing our grandmother is a great grand mothers 141 00:07:03,160 --> 00:07:05,080 Speaker 1: have done amazing. But that is why I'm here. I 142 00:07:05,160 --> 00:07:08,120 Speaker 1: don't I don't stand. I'm not creating history. I'm standing 143 00:07:08,160 --> 00:07:10,480 Speaker 1: on the back of history. But I'm saying we have 144 00:07:10,600 --> 00:07:14,600 Speaker 1: skill sets, were innovative, we are authentic. But it's time 145 00:07:14,720 --> 00:07:17,560 Speaker 1: to spell it. It's time to make sure that soulful 146 00:07:17,680 --> 00:07:20,360 Speaker 1: go up there where all the other great puisine. You know, 147 00:07:20,440 --> 00:07:23,000 Speaker 1: we were everywhere, but no one ever want to give 148 00:07:23,080 --> 00:07:25,080 Speaker 1: us credit. And then the other side to it is 149 00:07:25,320 --> 00:07:27,640 Speaker 1: then we put those type of places in the some 150 00:07:27,720 --> 00:07:32,600 Speaker 1: of the forest locations in the communities. Soulful deserves uh 151 00:07:32,680 --> 00:07:35,800 Speaker 1: to be presented in the element that it really needs 152 00:07:35,840 --> 00:07:37,760 Speaker 1: to be, which is greating and soulful. For me, it 153 00:07:37,840 --> 00:07:40,600 Speaker 1: is much more served than just herbs and spice and 154 00:07:40,640 --> 00:07:43,400 Speaker 1: soulful For me, It's like I remember being at my 155 00:07:43,440 --> 00:07:46,000 Speaker 1: grandmother's house and I was small, and I was sleeping, 156 00:07:46,160 --> 00:07:48,720 Speaker 1: and I went to thinking because it was running outside 157 00:07:48,720 --> 00:07:50,720 Speaker 1: and I couldn't play, And all of a sudden, it's 158 00:07:50,760 --> 00:07:53,520 Speaker 1: a roma. Uh. It just wroke me up, and I 159 00:07:53,560 --> 00:07:55,440 Speaker 1: wanted to kitchen. My mom and grandma was in there 160 00:07:55,640 --> 00:07:57,679 Speaker 1: and I was tasting this pound kicking. It was amazing. 161 00:07:57,920 --> 00:08:00,640 Speaker 1: And all of a sudden shot the sun getting back down. 162 00:08:02,720 --> 00:08:07,160 Speaker 1: All around the world got stories like that, They remember Mama, 163 00:08:07,200 --> 00:08:09,800 Speaker 1: do they remember grandmothers? Where they were and what they 164 00:08:09,920 --> 00:08:12,200 Speaker 1: was doing when it was takes out amazing. Just so 165 00:08:12,480 --> 00:08:14,520 Speaker 1: it's the stories that's been ready to be lost, and 166 00:08:14,560 --> 00:08:17,400 Speaker 1: I'm gonna make sure as the new managers. So that's 167 00:08:17,400 --> 00:08:21,040 Speaker 1: not having we belong in palm locations. We belong in 168 00:08:21,160 --> 00:08:24,520 Speaker 1: an innovative way to present the mission. So they all 169 00:08:24,600 --> 00:08:27,160 Speaker 1: been often know how great really? So is? Well, you 170 00:08:27,160 --> 00:08:29,640 Speaker 1: know it's really great here you talk with passion, talking 171 00:08:29,640 --> 00:08:32,160 Speaker 1: with the plan. Because let me just talk about meat. 172 00:08:32,240 --> 00:08:34,400 Speaker 1: When I go into a soul fu restaurant, you know, 173 00:08:35,120 --> 00:08:37,520 Speaker 1: is that you know I love I love a vegan 174 00:08:37,559 --> 00:08:39,839 Speaker 1: plate because sometime some restaurancts you're going to go and 175 00:08:40,000 --> 00:08:43,720 Speaker 1: go fro vegetables played with corn bread, and so I 176 00:08:43,800 --> 00:08:46,040 Speaker 1: get the black eyed peas over white rice, or I 177 00:08:46,160 --> 00:08:51,000 Speaker 1: get the okra and tomatoes. Man, come on, now starting 178 00:08:51,040 --> 00:08:53,280 Speaker 1: starting to get home right nothing the yeah, which is 179 00:08:53,320 --> 00:08:55,679 Speaker 1: always pay a little bit extra for the for the yams. 180 00:08:55,720 --> 00:08:56,920 Speaker 1: You know what I'm saying. It's been a little extra 181 00:08:56,960 --> 00:09:00,720 Speaker 1: for that yam and the sweet corn. So there's there's 182 00:09:00,800 --> 00:09:05,720 Speaker 1: there's explain to me, there is Southern food. They're so food. 183 00:09:06,360 --> 00:09:09,760 Speaker 1: Now what is the difference? Always the same thing just 184 00:09:09,880 --> 00:09:14,120 Speaker 1: been renamed as Southern food. Okay, first of all, it's 185 00:09:14,160 --> 00:09:20,680 Speaker 1: absolutely doctor saying they have this would say, uh, everything's southern. 186 00:09:20,720 --> 00:09:24,600 Speaker 1: Ain't so fool and everything's so cool? Absolutely, so tell 187 00:09:24,679 --> 00:09:27,320 Speaker 1: us doctor, come doctor, talk to us. Already has to 188 00:09:27,320 --> 00:09:29,920 Speaker 1: be told wrong. You gotta understand my my my mother 189 00:09:30,280 --> 00:09:33,760 Speaker 1: and my my grandmother particularly uh is African American and 190 00:09:33,840 --> 00:09:36,599 Speaker 1: also in the un City. With that being said, you 191 00:09:36,640 --> 00:09:39,559 Speaker 1: gotta understand that when when when when after Americans came 192 00:09:39,600 --> 00:09:42,120 Speaker 1: to what I call the new world over here, is 193 00:09:42,160 --> 00:09:45,080 Speaker 1: that being in a vegetarian and key told was very 194 00:09:45,120 --> 00:09:48,400 Speaker 1: familiar to them. You don't understand salty and the preservatives 195 00:09:48,679 --> 00:09:51,840 Speaker 1: was added later to the cuisine. So when you're talking 196 00:09:51,840 --> 00:09:55,920 Speaker 1: about being a vegetarian or what we call authentic disitiones 197 00:09:56,040 --> 00:09:59,760 Speaker 1: of the traditionalists, it's really not profession you know. I 198 00:10:00,000 --> 00:10:02,640 Speaker 1: of the things that people are doing now is they're 199 00:10:02,679 --> 00:10:04,800 Speaker 1: either trying to become one or the other. Either they're 200 00:10:04,840 --> 00:10:08,120 Speaker 1: all the way, if I can be honest, completely unhealthy, 201 00:10:08,320 --> 00:10:10,760 Speaker 1: or they're going to be in the vegetarian that's not 202 00:10:10,800 --> 00:10:13,080 Speaker 1: what we're doing. We're innovative when we're training. What we're 203 00:10:13,080 --> 00:10:16,440 Speaker 1: doing is we have not even a healthy option. We 204 00:10:16,520 --> 00:10:19,880 Speaker 1: are healthy all the way through. We we use premium items, 205 00:10:20,120 --> 00:10:23,960 Speaker 1: we get, we present pre munition uh in beging, vegetian 206 00:10:24,040 --> 00:10:27,040 Speaker 1: and I in authentic ways that all can party in 207 00:10:27,080 --> 00:10:29,839 Speaker 1: the entire mean you. So when we start talking about this, medea, 208 00:10:29,920 --> 00:10:31,800 Speaker 1: you're you're really gonna be shock because it's really a 209 00:10:31,800 --> 00:10:34,480 Speaker 1: second tonight. What I want to know is how can 210 00:10:34,600 --> 00:10:38,160 Speaker 1: something be so great and so memorable but it got 211 00:10:38,240 --> 00:10:40,240 Speaker 1: a cute you at the same time as we died. 212 00:10:40,800 --> 00:10:46,240 Speaker 1: We are no pig, no worms on. Absolutely many people 213 00:10:46,440 --> 00:10:49,439 Speaker 1: try not to lose the flavor. We're trained shell you 214 00:10:49,679 --> 00:10:51,680 Speaker 1: lose no favor we present. This is an amazing round 215 00:10:51,720 --> 00:10:54,040 Speaker 1: from guess when you ain't gotta have blood pressure behind 216 00:10:54,559 --> 00:10:58,200 Speaker 1: and that's what that's the I guess the the moniker 217 00:10:58,360 --> 00:11:01,480 Speaker 1: is tied to so food. You know that that heavy salt, 218 00:11:02,080 --> 00:11:05,960 Speaker 1: like I said, overseason, which leads the high cholesterol, which 219 00:11:06,040 --> 00:11:07,959 Speaker 1: leads the high blood pressure. But like I said, when 220 00:11:07,960 --> 00:11:10,319 Speaker 1: I saw you menu it, you know we got to 221 00:11:10,360 --> 00:11:13,120 Speaker 1: meet lovers, like you said, but you have vegetarian and 222 00:11:13,240 --> 00:11:16,080 Speaker 1: vegan that's a different style of cooking. Talk about your 223 00:11:16,080 --> 00:11:19,600 Speaker 1: background as a chef, which really gave you not only 224 00:11:19,640 --> 00:11:22,719 Speaker 1: just not stamping your name as the CEO of this franchise, 225 00:11:23,080 --> 00:11:24,959 Speaker 1: but you understand the menu and how to put these 226 00:11:25,000 --> 00:11:27,160 Speaker 1: menus together. Let's go and give you credit for that. 227 00:11:27,240 --> 00:11:29,679 Speaker 1: Let's talk about that. Well, you know one of the 228 00:11:29,679 --> 00:11:31,240 Speaker 1: things I did, and this is why I can really 229 00:11:31,240 --> 00:11:34,559 Speaker 1: pay homage to UH, to some great people. It um 230 00:11:34,600 --> 00:11:36,400 Speaker 1: You know when I when I started on this journey, 231 00:11:36,679 --> 00:11:38,680 Speaker 1: not only did I train under some of the best 232 00:11:38,720 --> 00:11:42,559 Speaker 1: schelfs in the country, but I spent five years traveling 233 00:11:42,600 --> 00:11:45,080 Speaker 1: throughout the United States, all the way from Alabama. Mother 234 00:11:45,320 --> 00:11:48,720 Speaker 1: was an anim Mississippi, Florida, talking to some grandmothers and 235 00:11:48,760 --> 00:11:51,800 Speaker 1: great grandmothers and sitting down with them, learning first of all, 236 00:11:51,840 --> 00:11:54,200 Speaker 1: before I put my hand to these dishes, what's the 237 00:11:54,280 --> 00:11:57,080 Speaker 1: authenticity of the dish, what's the instrument of the dish? 238 00:11:57,280 --> 00:11:59,680 Speaker 1: How did this all come about? Then what I did 239 00:11:59,800 --> 00:12:02,160 Speaker 1: is rishi I spake because this is where it gets tight. 240 00:12:02,440 --> 00:12:04,040 Speaker 1: But this is why I want to be honest and 241 00:12:04,080 --> 00:12:06,920 Speaker 1: be open with people, because it's hard work. And when 242 00:12:06,920 --> 00:12:08,960 Speaker 1: I met you, you didn't tell me it would be 243 00:12:08,960 --> 00:12:12,040 Speaker 1: easy you told me put in the work in investing yourself. 244 00:12:12,120 --> 00:12:14,199 Speaker 1: So what I did is I spent over one point 245 00:12:14,240 --> 00:12:17,200 Speaker 1: six million dollars going into a kitchen scaling that pitch. 246 00:12:17,320 --> 00:12:19,520 Speaker 1: Because you gotta remember back in the day, all they 247 00:12:19,559 --> 00:12:22,120 Speaker 1: told us was, hey, I put love in a little 248 00:12:22,160 --> 00:12:23,720 Speaker 1: bit of this, a little bit of that. You can't 249 00:12:23,720 --> 00:12:27,040 Speaker 1: scale that. I've scaled with business. See, So what I 250 00:12:27,080 --> 00:12:29,439 Speaker 1: get is I I spend the resources and I invested 251 00:12:29,440 --> 00:12:32,440 Speaker 1: in myself. I invested in this project and we went 252 00:12:32,480 --> 00:12:35,000 Speaker 1: into the kitchen and we got the nutritional facts. Then 253 00:12:35,000 --> 00:12:37,360 Speaker 1: when I get is out of leverage the relationships so 254 00:12:37,400 --> 00:12:39,680 Speaker 1: that we can get a whole of the premium items, 255 00:12:39,720 --> 00:12:42,760 Speaker 1: the premium ores, the premium flowers, the things that are 256 00:12:42,880 --> 00:12:46,000 Speaker 1: necessary that take you to the next level. And that's 257 00:12:46,000 --> 00:12:48,920 Speaker 1: what we present to our franchisees into this world. We 258 00:12:49,000 --> 00:12:51,960 Speaker 1: are not Grandma's school. We are Grandma two points. Oh, 259 00:12:52,040 --> 00:12:55,960 Speaker 1: we growma on steroids. Best believe that way. We we 260 00:12:56,040 --> 00:12:59,720 Speaker 1: did authenticity of the revision and we elevated and we innovated. 261 00:13:00,120 --> 00:13:01,800 Speaker 1: So let you know what it can be presented with 262 00:13:01,840 --> 00:13:05,280 Speaker 1: all the other great culinary disease. Well, this was this 263 00:13:05,320 --> 00:13:09,520 Speaker 1: was this was excites me. I've seen taco restaurants explain, 264 00:13:09,679 --> 00:13:14,760 Speaker 1: Mexican restaurants expand, Hamburger Chicken in my lifetime. I've seen 265 00:13:14,800 --> 00:13:18,400 Speaker 1: Popeye's grow, I've seen Chick fil A explode in my lifetime. 266 00:13:18,440 --> 00:13:20,800 Speaker 1: You know what I'm saying. I've seen golden corrals go 267 00:13:20,880 --> 00:13:25,319 Speaker 1: across this country, you know, and so now, but why now, 268 00:13:25,520 --> 00:13:28,400 Speaker 1: why why hasn't that happened? That was it? Was it? 269 00:13:28,520 --> 00:13:31,360 Speaker 1: The technology? Was that the principle, Like you said earlier 270 00:13:31,360 --> 00:13:34,080 Speaker 1: in the conversation, A lot of times quality restaurant like 271 00:13:34,120 --> 00:13:36,760 Speaker 1: that are buried deep in the black neighborhoods. You know, 272 00:13:36,800 --> 00:13:39,440 Speaker 1: they don't they don't have a sense of technology saying 273 00:13:39,480 --> 00:13:42,520 Speaker 1: that we're gonna do door dash, We're gonna do uber, 274 00:13:42,760 --> 00:13:45,120 Speaker 1: We're gonna have the technology when you walk up there. 275 00:13:45,120 --> 00:13:47,760 Speaker 1: You've got the iPads and all these things. What did 276 00:13:47,800 --> 00:13:50,760 Speaker 1: you see? What research did you say that they set 277 00:13:50,760 --> 00:13:52,400 Speaker 1: out and you said, man, we can do this. This 278 00:13:52,480 --> 00:13:54,720 Speaker 1: is time for this is our time. This is the 279 00:13:54,760 --> 00:13:58,640 Speaker 1: celebrity soul food time. Well, you know, one of the 280 00:13:58,640 --> 00:14:01,320 Speaker 1: things that I saw is trying and then it's goes 281 00:14:01,400 --> 00:14:04,400 Speaker 1: back to and uh, kudos to you, man, is what 282 00:14:04,480 --> 00:14:07,680 Speaker 1: I saw in your is you know what um, people, 283 00:14:07,679 --> 00:14:10,360 Speaker 1: I stopped thinking too small. But when when I sett 284 00:14:10,360 --> 00:14:12,920 Speaker 1: on this thing, I I just set out to open 285 00:14:13,120 --> 00:14:15,440 Speaker 1: my restaurant. You know what I mean? This has to 286 00:14:15,480 --> 00:14:18,000 Speaker 1: be a lot of changing and it has to be inspired. 287 00:14:18,080 --> 00:14:20,560 Speaker 1: For all, there's room at the table. So the first 288 00:14:20,600 --> 00:14:23,280 Speaker 1: thing that I did is you know what, um, First 289 00:14:23,280 --> 00:14:26,080 Speaker 1: of all, I build relationships with an amazing developer because 290 00:14:26,440 --> 00:14:29,320 Speaker 1: the location, we said matters, but it really does when 291 00:14:29,320 --> 00:14:32,480 Speaker 1: you have to bim location. The other things that you 292 00:14:32,600 --> 00:14:36,520 Speaker 1: mentioned is technology. People are so behind the millennials and 293 00:14:36,640 --> 00:14:39,320 Speaker 1: those that's coming behind them are on the absolutely phone. 294 00:14:39,480 --> 00:14:41,960 Speaker 1: They won't break quality and they wanted fast. They want 295 00:14:41,960 --> 00:14:43,200 Speaker 1: to be on their phone if they want to move 296 00:14:43,280 --> 00:14:46,080 Speaker 1: with technology. And so we added that to our restaurant. 297 00:14:46,080 --> 00:14:49,400 Speaker 1: Got it. We went as far as even implementing robots 298 00:14:49,440 --> 00:14:52,880 Speaker 1: inside of our restaurants that assist the servers, which is 299 00:14:52,880 --> 00:14:56,960 Speaker 1: the second enough providing that great technological experience. But more 300 00:14:57,040 --> 00:15:00,600 Speaker 1: so than that, it goes back to the operation to themselves. 301 00:15:00,600 --> 00:15:05,480 Speaker 1: You know, many people open their restaurants without building brand quality. 302 00:15:05,520 --> 00:15:07,040 Speaker 1: And that's something that you talk a lot about on 303 00:15:07,200 --> 00:15:10,560 Speaker 1: your show. Is that Brandy and the boards of building 304 00:15:10,560 --> 00:15:13,360 Speaker 1: that value. And so they launched uh what I call 305 00:15:13,400 --> 00:15:15,560 Speaker 1: a moment pop and close for them. But I believe 306 00:15:15,600 --> 00:15:18,640 Speaker 1: those days are over. You have to build brand, you 307 00:15:18,720 --> 00:15:21,120 Speaker 1: have to build systems, which we have. You can be 308 00:15:21,360 --> 00:15:23,720 Speaker 1: in this particular situation. You can be great at cooking, 309 00:15:24,280 --> 00:15:27,520 Speaker 1: but you could be poorly at business. You have to 310 00:15:27,520 --> 00:15:31,239 Speaker 1: have administrative mobility. And then I've seen celebrities open restaurants 311 00:15:31,280 --> 00:15:34,200 Speaker 1: which they got a great name, but they have no systems, 312 00:15:34,280 --> 00:15:39,080 Speaker 1: no uh and no UM, no concept of knowing shelf 313 00:15:39,120 --> 00:15:41,360 Speaker 1: work in the kingdom, hinders of what happened, so they 314 00:15:41,360 --> 00:15:43,640 Speaker 1: don't last. And so many people you know, but when 315 00:15:43,640 --> 00:15:45,800 Speaker 1: you deal with our franchises, we bettered them all around 316 00:15:45,800 --> 00:15:48,119 Speaker 1: in the country, but we take them to the processes 317 00:15:48,160 --> 00:15:51,040 Speaker 1: because you must have a you know set and you 318 00:15:51,120 --> 00:15:52,960 Speaker 1: must be able to follow the systems that are in 319 00:15:53,080 --> 00:15:56,800 Speaker 1: place to make sure that everything stay and compliance that 320 00:15:57,040 --> 00:15:59,000 Speaker 1: no matter where you go out in the world, that 321 00:15:59,160 --> 00:16:05,720 Speaker 1: you always be consistency. It's finally here the season of celebration, 322 00:16:05,920 --> 00:16:08,600 Speaker 1: and no matter how you celebrate with family and friends, 323 00:16:08,800 --> 00:16:12,680 Speaker 1: whether you're preparing for Reis Magos or Karamu lighting the Manura, 324 00:16:12,920 --> 00:16:15,960 Speaker 1: are going to midnight mass, Coals has just what you 325 00:16:16,000 --> 00:16:19,840 Speaker 1: need to make those traditions special, plus you'll find gifts 326 00:16:19,880 --> 00:16:24,880 Speaker 1: for all your loved ones. Send warm wishes with cozy fleeces, sweaters, loungeware, 327 00:16:24,960 --> 00:16:28,840 Speaker 1: blankets and throws. Support minority owned or founded brands by 328 00:16:28,840 --> 00:16:32,600 Speaker 1: giving gifts from Human Nation and shame moisture, or treat 329 00:16:32,640 --> 00:16:36,880 Speaker 1: them to everyone's favorite active wear from top brands like Nike, Adidas, 330 00:16:36,880 --> 00:16:40,240 Speaker 1: and under Armour. 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T T 355 00:17:58,480 --> 00:18:01,520 Speaker 1: E R. Dot Ai. That is so important to thank 356 00:18:01,560 --> 00:18:04,160 Speaker 1: you Doc when you talk about this, because, like I said, 357 00:18:04,160 --> 00:18:05,920 Speaker 1: you know you see wing stops out there, you see 358 00:18:05,960 --> 00:18:08,720 Speaker 1: the fund records out there, you see you see all 359 00:18:08,720 --> 00:18:12,240 Speaker 1: these these Hamburger places that are popping up left and right. Now. 360 00:18:12,480 --> 00:18:16,520 Speaker 1: Talk about that whole franchise franchise e process, because it 361 00:18:16,600 --> 00:18:18,639 Speaker 1: was really important that you're not just taking their money, 362 00:18:18,680 --> 00:18:21,119 Speaker 1: You're training them and doctoring them into the way this 363 00:18:21,640 --> 00:18:25,240 Speaker 1: restaurant business should be run. The quality means that plate 364 00:18:25,280 --> 00:18:27,520 Speaker 1: would be the same in San Francisco as it will 365 00:18:27,600 --> 00:18:29,920 Speaker 1: be in Houston. Texas as it will be in Chicago. 366 00:18:30,440 --> 00:18:33,520 Speaker 1: That's where people fail. Like I said, I remember Sylvia 367 00:18:33,680 --> 00:18:36,200 Speaker 1: was the ball in New York City Hall of then 368 00:18:36,200 --> 00:18:39,560 Speaker 1: it went out to d C, expands to Atlanta. Maybe 369 00:18:39,680 --> 00:18:42,280 Speaker 1: that was it, you know, And that's where the business 370 00:18:42,440 --> 00:18:45,600 Speaker 1: conversation comes in. So that's why I was excited to 371 00:18:45,640 --> 00:18:47,239 Speaker 1: get you on the show. I want to be a 372 00:18:47,280 --> 00:18:51,159 Speaker 1: part of putting the word out about your franchising capabilities. 373 00:18:51,400 --> 00:18:54,040 Speaker 1: Let's talk about that whole thing that you're talking about, nurturing, 374 00:18:54,080 --> 00:18:57,240 Speaker 1: that business nurturing that you're talking about in the whole 375 00:18:57,440 --> 00:19:01,679 Speaker 1: the whole celebrity soul food franchise e model. Well, you 376 00:19:01,680 --> 00:19:03,040 Speaker 1: know what if it is the first thing I did 377 00:19:03,119 --> 00:19:05,360 Speaker 1: is that nobody can do anything great by themselves. So 378 00:19:05,760 --> 00:19:07,840 Speaker 1: I went and I found the best of the best 379 00:19:07,920 --> 00:19:11,440 Speaker 1: and the most elite leaders in their space in this industry, 380 00:19:11,480 --> 00:19:13,560 Speaker 1: and I put them on my team. So you're talking 381 00:19:13,560 --> 00:19:16,240 Speaker 1: about I have a CSO, I have a CFO, I 382 00:19:16,320 --> 00:19:19,159 Speaker 1: have a operations person, I have a corporate shell. I 383 00:19:19,240 --> 00:19:21,399 Speaker 1: put a team together that when we bring in and 384 00:19:21,440 --> 00:19:24,479 Speaker 1: we bet these franchisees from around the countries, we're not 385 00:19:24,520 --> 00:19:27,240 Speaker 1: just making money deals. We invest in people, which means 386 00:19:27,280 --> 00:19:29,840 Speaker 1: that before we get to the liquidity and what you're doing, 387 00:19:29,960 --> 00:19:32,280 Speaker 1: do not have because we can assist you and help 388 00:19:32,320 --> 00:19:34,920 Speaker 1: you fund your project. Its first, it's about you. First 389 00:19:34,960 --> 00:19:36,760 Speaker 1: of all, are you too burned out to pursue your 390 00:19:36,920 --> 00:19:39,320 Speaker 1: pursue your own dream? Are you still ready to work 391 00:19:39,359 --> 00:19:41,679 Speaker 1: hard and to get it in? And it secondly is 392 00:19:41,880 --> 00:19:45,359 Speaker 1: pay your follower systems because sometimes people are so selfish 393 00:19:45,400 --> 00:19:47,560 Speaker 1: and so self centered they want to do it their 394 00:19:47,560 --> 00:19:49,359 Speaker 1: own way. And the reality of it is if they 395 00:19:49,359 --> 00:19:50,879 Speaker 1: could have did it their own way, they would have 396 00:19:50,920 --> 00:19:52,480 Speaker 1: did it by now. But if you're going to get 397 00:19:52,480 --> 00:19:54,879 Speaker 1: in a vehicle that's bigger than yourself and we are 398 00:19:55,000 --> 00:19:58,680 Speaker 1: part of making history, you ask to adhere to systems. 399 00:19:58,880 --> 00:20:01,200 Speaker 1: And that's where my team is read about because we train, 400 00:20:01,400 --> 00:20:04,679 Speaker 1: we invest in our franchisees, but only in the operators 401 00:20:04,680 --> 00:20:07,159 Speaker 1: that are willing to adhere to those boundaries. Because the 402 00:20:07,200 --> 00:20:09,639 Speaker 1: reality is this, It goes back to the mom and pops. 403 00:20:09,840 --> 00:20:12,280 Speaker 1: You know, you can go in on Monday and let's 404 00:20:12,280 --> 00:20:14,159 Speaker 1: say Grandma's there and the food is a maybe. But 405 00:20:14,240 --> 00:20:17,359 Speaker 1: when grandma passes away, oftentimes what you find is that 406 00:20:17,400 --> 00:20:19,600 Speaker 1: the kids mess it all up. The restaurant goes out 407 00:20:19,600 --> 00:20:22,359 Speaker 1: of business. You know why, no systems in place, and 408 00:20:22,480 --> 00:20:26,719 Speaker 1: nobody could ever scale Grandma. No one could never package Grandma. 409 00:20:26,960 --> 00:20:29,720 Speaker 1: And that take investing, and that takes time, and that's 410 00:20:29,760 --> 00:20:31,359 Speaker 1: what we've done and that's what takes us to that 411 00:20:31,480 --> 00:20:34,119 Speaker 1: next level. So when we invite people here and you know, 412 00:20:34,240 --> 00:20:37,080 Speaker 1: we've got calls and avocations, we probably get a thousand 413 00:20:37,080 --> 00:20:40,080 Speaker 1: a day really from all of people all around the world, 414 00:20:40,640 --> 00:20:42,919 Speaker 1: from to buy all the way to some of your 415 00:20:42,960 --> 00:20:47,200 Speaker 1: biggest theme parts or one of the individuals. But ships, 416 00:20:47,200 --> 00:20:49,639 Speaker 1: you gonna cruise ships too. It's about the passion and 417 00:20:49,680 --> 00:20:52,320 Speaker 1: the love of the cuisine and wanting to present this 418 00:20:52,440 --> 00:20:54,480 Speaker 1: in a way to say, in no way thank God 419 00:20:54,520 --> 00:20:56,800 Speaker 1: for Grandma and what it is and Grandma and him 420 00:20:56,840 --> 00:20:59,040 Speaker 1: and all that little stuff unless you really pay homage 421 00:20:59,040 --> 00:21:00,639 Speaker 1: to it and do it right. And we're doing it 422 00:21:00,680 --> 00:21:03,359 Speaker 1: the right way. Well, you know you said it. You know, 423 00:21:04,000 --> 00:21:08,640 Speaker 1: theme parks, airports, you know, this is franchise in this 424 00:21:08,680 --> 00:21:11,640 Speaker 1: is what This is the mindset that you're under being 425 00:21:11,680 --> 00:21:14,880 Speaker 1: able to to do a two hundred store national roll out. 426 00:21:15,240 --> 00:21:19,760 Speaker 1: What is the mindset of that, Dr Jacobs, Well, one 427 00:21:20,040 --> 00:21:22,320 Speaker 1: is is that you know the mindset and is first 428 00:21:22,320 --> 00:21:26,719 Speaker 1: of all uh unity and diversification, you know, inclusion, and 429 00:21:26,720 --> 00:21:28,879 Speaker 1: that's what people messed up as because they want to 430 00:21:28,880 --> 00:21:32,159 Speaker 1: hold it hostage. Soulful is not a baby, it's wrong. 431 00:21:32,320 --> 00:21:36,880 Speaker 1: It's graduated college, it's right, but you're holding it constage 432 00:21:36,960 --> 00:21:38,879 Speaker 1: and you you don't want to share it with the world. 433 00:21:38,920 --> 00:21:40,480 Speaker 1: And that's why they put it in some of those 434 00:21:40,840 --> 00:21:43,240 Speaker 1: the neighborhoods that they do. But this belongs to all people. 435 00:21:43,280 --> 00:21:45,399 Speaker 1: That's a story they go with this, But guess what 436 00:21:45,520 --> 00:21:48,760 Speaker 1: from all culturess can participate in it. So we crossed over. 437 00:21:49,119 --> 00:21:52,639 Speaker 1: It is for African Americans, for all the other culches 438 00:21:52,680 --> 00:21:54,720 Speaker 1: who were having to see you know what. It's many 439 00:21:54,760 --> 00:21:57,240 Speaker 1: things we may not agree about, but there's but one 440 00:21:57,240 --> 00:21:59,000 Speaker 1: thing we can't agree about is that we can come 441 00:21:59,040 --> 00:22:02,080 Speaker 1: of this table make some amazing red and we definitely 442 00:22:02,080 --> 00:22:04,320 Speaker 1: get the paper or an amazing God. And that's how 443 00:22:04,359 --> 00:22:06,639 Speaker 1: I'm rocking about, friend, is that how are you how 444 00:22:06,720 --> 00:22:09,399 Speaker 1: you have to feed the scalability, how we have to 445 00:22:09,520 --> 00:22:11,720 Speaker 1: feed its hopefully? How do you have to feet is 446 00:22:11,800 --> 00:22:14,919 Speaker 1: outside of one self? You gotta think a big picture 447 00:22:15,240 --> 00:22:17,920 Speaker 1: and that right there. You cannot have a small mind, 448 00:22:18,280 --> 00:22:20,080 Speaker 1: nor can you go into a situation where you have 449 00:22:20,160 --> 00:22:23,120 Speaker 1: no vision, have cour side. Okay, cool, Now we got 450 00:22:23,160 --> 00:22:25,639 Speaker 1: the business out the way. Now let's get to that menu. 451 00:22:25,760 --> 00:22:29,240 Speaker 1: Come on, Dr Jacob, that menu, brother, Okay, let's start 452 00:22:29,240 --> 00:22:32,240 Speaker 1: in my little favorite lane. The desserts are the desserts 453 00:22:32,240 --> 00:22:35,040 Speaker 1: can be consistent with every restaurant. And what are some 454 00:22:35,119 --> 00:22:38,360 Speaker 1: of the desserts that we look forward to? First of all, 455 00:22:38,400 --> 00:22:41,600 Speaker 1: all the way across the board California, or you walk 456 00:22:41,640 --> 00:22:44,160 Speaker 1: in Florida, you walk in New Mexico, You're gonna find 457 00:22:44,160 --> 00:22:46,679 Speaker 1: that same dessert, the same item. Just amazing. That's how 458 00:22:46,680 --> 00:22:50,240 Speaker 1: we rocketing. What our greatest desserts that we have the menu, 459 00:22:50,359 --> 00:22:53,920 Speaker 1: but again we innovate is we have our our red 460 00:22:54,080 --> 00:22:56,720 Speaker 1: velvet buntcake. But what we do is we infuse it 461 00:22:56,720 --> 00:23:00,480 Speaker 1: with toffee and then we are topic with twenty carry 462 00:23:00,560 --> 00:23:04,040 Speaker 1: gold sprinkles, uh and an effusion of sauce with a 463 00:23:04,200 --> 00:23:07,560 Speaker 1: homemade cream cheese icing. Uh. That man, And you know 464 00:23:07,600 --> 00:23:09,239 Speaker 1: the matter. They said, want to make you stop your 465 00:23:09,240 --> 00:23:11,760 Speaker 1: mom and know me mom and say mom, I love you. 466 00:23:11,760 --> 00:23:15,359 Speaker 1: But they get you. You know what I'm saying. Like 467 00:23:15,400 --> 00:23:17,480 Speaker 1: I said, you know what I mean. I see things 468 00:23:17,520 --> 00:23:19,920 Speaker 1: I love about you. Dr Jacob. Soon as I say, dessert, 469 00:23:19,960 --> 00:23:21,760 Speaker 1: you kind of like stood up, slid to the front 470 00:23:21,760 --> 00:23:24,240 Speaker 1: of the chair. Look here, let me tell you about this. 471 00:23:24,240 --> 00:23:28,160 Speaker 1: This this this butt red every bundcake, little toffee, little 472 00:23:28,160 --> 00:23:31,040 Speaker 1: cream cheese on top. You want to slap your mom. Now, 473 00:23:31,119 --> 00:23:33,680 Speaker 1: let's slide over to one of my favorites. Because I 474 00:23:33,960 --> 00:23:35,679 Speaker 1: don't eat meat as much as I used to. I 475 00:23:35,680 --> 00:23:37,560 Speaker 1: still eat me a good too good meat now, but 476 00:23:37,640 --> 00:23:40,919 Speaker 1: I love veggians. Somehow vegans have become part of my brand. 477 00:23:40,960 --> 00:23:44,320 Speaker 1: Now I would throw down. So so you had vegetarians 478 00:23:44,359 --> 00:23:47,479 Speaker 1: and he had vegans. Explain the difference in that and 479 00:23:47,520 --> 00:23:50,719 Speaker 1: how would it be presented on your menus? Okay, so 480 00:23:50,800 --> 00:23:54,640 Speaker 1: stick for instance. Um, you know the vegan dynamic. First 481 00:23:54,640 --> 00:23:56,880 Speaker 1: of all, one of the key items that made people 482 00:23:56,880 --> 00:23:59,800 Speaker 1: watch traditionalists don't know about. It's like an amazing product 483 00:23:59,800 --> 00:24:02,400 Speaker 1: called jack fruit. What we do is with with jack 484 00:24:02,440 --> 00:24:05,119 Speaker 1: fruit is that we you know, we jerk it. Everybodynew 485 00:24:05,119 --> 00:24:06,240 Speaker 1: what that I mean. You know what I mean. We 486 00:24:06,280 --> 00:24:07,760 Speaker 1: create a drug with it. But what we do is 487 00:24:07,880 --> 00:24:09,600 Speaker 1: we don't just a plate it. We don't. We don't 488 00:24:09,640 --> 00:24:11,040 Speaker 1: we don't just put it on there. We don't just 489 00:24:11,160 --> 00:24:12,879 Speaker 1: a top of with veggie. The things that nature what 490 00:24:12,920 --> 00:24:15,240 Speaker 1: we do is we have what's called a stuff pineapple 491 00:24:15,240 --> 00:24:18,200 Speaker 1: bowl where we carve out the pineapple. Uh. We fileted, 492 00:24:18,280 --> 00:24:22,320 Speaker 1: carbon out, roasted off. Uh. We we're serving over a 493 00:24:22,320 --> 00:24:25,720 Speaker 1: parlol or a roller ryans uh and then we infuse 494 00:24:25,840 --> 00:24:28,960 Speaker 1: that a topping with the jack jerk fruit uh, and 495 00:24:29,000 --> 00:24:32,560 Speaker 1: we create our homemades were called balls, barbecue sauces or 496 00:24:32,840 --> 00:24:35,080 Speaker 1: a sauce of trolls. I mean we do mumbo sauce 497 00:24:35,160 --> 00:24:38,480 Speaker 1: and so many others and we uh top that item 498 00:24:38,560 --> 00:24:40,480 Speaker 1: or what have you. And you can have a vegan item, 499 00:24:40,560 --> 00:24:42,639 Speaker 1: but it's it's second to none. I mean we're not 500 00:24:42,680 --> 00:24:45,600 Speaker 1: you're not eat on just normal plating. Everything is in 501 00:24:45,640 --> 00:24:47,760 Speaker 1: a beative. You know you have that of course. And 502 00:24:47,760 --> 00:24:50,439 Speaker 1: then if I vegetarians, I mean, uh, we have so 503 00:24:50,520 --> 00:24:54,000 Speaker 1: many vegetable items. Uh. You know you can have your 504 00:24:54,000 --> 00:24:56,600 Speaker 1: collar greens. But this is where it's really in deep, 505 00:24:56,800 --> 00:25:00,360 Speaker 1: is that you don't need pork. You really don't. All 506 00:25:00,440 --> 00:25:01,879 Speaker 1: you want to do is make sure you have the flavor. 507 00:25:01,960 --> 00:25:04,359 Speaker 1: So the way we prepped and prepare our greens, you 508 00:25:04,359 --> 00:25:08,680 Speaker 1: can still have an amazing uh green experience without all 509 00:25:08,800 --> 00:25:10,959 Speaker 1: the fact, without all the meat product in it, so 510 00:25:11,000 --> 00:25:14,000 Speaker 1: that you can still enjoy yourself. Uh, and then my friend, 511 00:25:14,000 --> 00:25:16,640 Speaker 1: and then you take it into the next level when 512 00:25:16,640 --> 00:25:19,760 Speaker 1: it comes to being a vegetarian and also our traditions. 513 00:25:19,760 --> 00:25:22,680 Speaker 1: I mean quite naturally we have the oxtails, but these 514 00:25:22,760 --> 00:25:25,879 Speaker 1: uxtails made is a mission between the South and our 515 00:25:25,920 --> 00:25:30,240 Speaker 1: Caribbean brothers and sisters in the Caribbeans, enridging that gap. 516 00:25:30,520 --> 00:25:34,560 Speaker 1: So you're talking about creating a roasted and raised oxtail 517 00:25:34,640 --> 00:25:36,960 Speaker 1: with a vimy glaze that a second to none, that 518 00:25:37,200 --> 00:25:39,240 Speaker 1: you yourself can be at your office right now on 519 00:25:39,320 --> 00:25:41,520 Speaker 1: the show and you can keep that same suit on, 520 00:25:41,720 --> 00:25:43,480 Speaker 1: grab your friend and go out to dinner and have 521 00:25:43,520 --> 00:25:46,560 Speaker 1: an amazing time and comerad back into another show because 522 00:25:46,600 --> 00:25:49,359 Speaker 1: you don't feel heavy, you don't feel lethargic, and that 523 00:25:49,480 --> 00:25:53,280 Speaker 1: you just had one of grandma two point oh best 524 00:25:53,320 --> 00:25:56,119 Speaker 1: meals in the country. That's what I love about it. 525 00:25:56,480 --> 00:26:00,080 Speaker 1: This is what I do. First of all, see this 526 00:26:00,119 --> 00:26:02,120 Speaker 1: is the funny part of I'm Glad It's own video, 527 00:26:02,400 --> 00:26:04,359 Speaker 1: because first of all, when we start talking about dessert, 528 00:26:04,600 --> 00:26:07,440 Speaker 1: he slid to the front of his check. Okay, then 529 00:26:07,480 --> 00:26:10,199 Speaker 1: he started talking about the oxtail, he went to the side. 530 00:26:10,440 --> 00:26:12,439 Speaker 1: He try like turn to the side you know an 531 00:26:12,480 --> 00:26:15,280 Speaker 1: oxtail with that Demi glades were shine. When you go 532 00:26:15,400 --> 00:26:17,680 Speaker 1: out for luck, you come back out, you won't be 533 00:26:17,920 --> 00:26:21,159 Speaker 1: heavy about See. I'm loving this whole interview, and this 534 00:26:21,200 --> 00:26:22,639 Speaker 1: is what I want to want you to do. I 535 00:26:22,600 --> 00:26:25,160 Speaker 1: wouldn't need some video because I'm gonna do some simulcast 536 00:26:25,200 --> 00:26:27,919 Speaker 1: screen simul screens with you so people can show what 537 00:26:27,920 --> 00:26:30,760 Speaker 1: you're talking about. Because you're so descriptive, they actually need 538 00:26:30,800 --> 00:26:32,959 Speaker 1: to see a photo. So we get people fired up 539 00:26:33,000 --> 00:26:35,680 Speaker 1: about everything that you're doing. But the last part about 540 00:26:35,680 --> 00:26:37,720 Speaker 1: it that really was key to me was that you 541 00:26:37,760 --> 00:26:40,400 Speaker 1: want to cater to a diverse crowd. What exactly does 542 00:26:40,440 --> 00:26:42,920 Speaker 1: that mean? Well, you know, one of the things that 543 00:26:42,920 --> 00:26:45,320 Speaker 1: I mean is, first of all, sometimes people think when 544 00:26:45,320 --> 00:26:47,360 Speaker 1: they're saying the first let me first correct this, they're 545 00:26:47,359 --> 00:26:49,760 Speaker 1: thinking this about ethnicity. But the first thing over this, 546 00:26:49,800 --> 00:26:52,800 Speaker 1: it's different walks of life. People have health issues now, 547 00:26:53,200 --> 00:26:56,520 Speaker 1: people of different Asian, different doctaries. Why have you guess 548 00:26:56,520 --> 00:26:59,200 Speaker 1: what we can here and meet those fees? Because before 549 00:26:59,240 --> 00:27:01,920 Speaker 1: you get the vegan edgittariant or authenticity, what about the 550 00:27:01,960 --> 00:27:04,000 Speaker 1: people who has to be gluten free? You know, there's 551 00:27:04,040 --> 00:27:06,680 Speaker 1: so many elements to people's lives. But guess what, you 552 00:27:06,720 --> 00:27:09,160 Speaker 1: can still come to our restaurant. Now, who can say 553 00:27:09,200 --> 00:27:10,600 Speaker 1: that in this world that you can go to a 554 00:27:10,720 --> 00:27:14,920 Speaker 1: soul full restaurant and need gluten free or vegan vegetarian, 555 00:27:15,000 --> 00:27:17,600 Speaker 1: or you can bet traditions all in one place. The 556 00:27:17,600 --> 00:27:19,240 Speaker 1: second thing of it is when it comes to our 557 00:27:19,280 --> 00:27:22,480 Speaker 1: common locations and how we choose we put our restaurants 558 00:27:22,520 --> 00:27:26,000 Speaker 1: and prime areas that a diverse market can come their 559 00:27:26,040 --> 00:27:29,000 Speaker 1: meaning it's not secluded to one side of the tracks. 560 00:27:29,280 --> 00:27:32,080 Speaker 1: It's not put in one area for one type of people. 561 00:27:32,160 --> 00:27:34,840 Speaker 1: This is about everybody. I don't care all the ways 562 00:27:34,840 --> 00:27:38,159 Speaker 1: from wooky the same. You be come a restaurant, but 563 00:27:38,280 --> 00:27:41,240 Speaker 1: watch this. When you come in, you're gonna know you're 564 00:27:41,280 --> 00:27:44,359 Speaker 1: in a celebrity. You're gonna know that we have invested 565 00:27:44,400 --> 00:27:47,160 Speaker 1: and we're saying, if you've come to spend your hard 566 00:27:47,200 --> 00:27:50,760 Speaker 1: working money, we're gonna make sure that we provide time 567 00:27:51,040 --> 00:27:54,000 Speaker 1: service to our people because people deserve that. And that's 568 00:27:54,040 --> 00:27:56,000 Speaker 1: what's listening in this world. Before we get to the food, 569 00:27:56,160 --> 00:27:59,280 Speaker 1: where's the service going? Where is the customer service? People 570 00:27:59,320 --> 00:28:02,440 Speaker 1: deserve that. People are hurting, people are spending their last 571 00:28:02,680 --> 00:28:05,679 Speaker 1: My god, if somebody coming to your establishment, to spend 572 00:28:05,720 --> 00:28:09,560 Speaker 1: money to to invest back into you service your community. 573 00:28:09,560 --> 00:28:11,440 Speaker 1: And that's what we about all of our franchise z 574 00:28:11,600 --> 00:28:13,679 Speaker 1: s and us as a corporate office. We don't just 575 00:28:13,760 --> 00:28:16,600 Speaker 1: take from our community. We go in and we change 576 00:28:16,600 --> 00:28:19,679 Speaker 1: our community. We become a catalyst change their meaning. We 577 00:28:19,720 --> 00:28:22,280 Speaker 1: helped the sports teams, we helped our first responses. We 578 00:28:22,320 --> 00:28:25,399 Speaker 1: help those who are disenfranchise. So I'm excited about a 579 00:28:25,440 --> 00:28:28,479 Speaker 1: philanthropy work that we're doing as well. So you know, 580 00:28:28,560 --> 00:28:31,200 Speaker 1: for me, I get passionate about it is because it's 581 00:28:31,240 --> 00:28:34,040 Speaker 1: about time. I mean this, this, this right here is 582 00:28:34,080 --> 00:28:37,159 Speaker 1: past do I'm so thankful that I'm young enough and 583 00:28:37,200 --> 00:28:39,360 Speaker 1: then I have enough strengthened me and faithful to God 584 00:28:39,480 --> 00:28:41,840 Speaker 1: enough that I'm still here to say, you know what, 585 00:28:41,920 --> 00:28:43,640 Speaker 1: I'm gonna help leave this charge and I'm gonna do 586 00:28:43,640 --> 00:28:45,880 Speaker 1: all that I can. This show is called Money Making 587 00:28:45,920 --> 00:28:49,000 Speaker 1: Conversation dot Com. The reasons called that because I bring 588 00:28:49,120 --> 00:28:51,400 Speaker 1: entrepreneurs like you're on the show. You're a franchise Z 589 00:28:51,800 --> 00:28:56,200 Speaker 1: two hundred restaurant rollout plan tell us how individuals who 590 00:28:56,280 --> 00:28:58,280 Speaker 1: listen to the show or see this show can get 591 00:28:58,360 --> 00:29:01,240 Speaker 1: in touch with you. What a news of it isrality 592 00:29:01,280 --> 00:29:03,360 Speaker 1: is that I do want to announce you're talking about 593 00:29:03,360 --> 00:29:06,080 Speaker 1: we have all affording restaurants that are in development. We're 594 00:29:06,080 --> 00:29:12,440 Speaker 1: all away from a landtub that dogs Aquida, Tennessee, Utah, Mexico, California, 595 00:29:12,760 --> 00:29:15,080 Speaker 1: and we're coming all over the map. Still. First of all, 596 00:29:15,240 --> 00:29:17,960 Speaker 1: we are well on target to hit our two hundred 597 00:29:17,960 --> 00:29:20,400 Speaker 1: still rollout. But for those man, and I do want 598 00:29:20,400 --> 00:29:22,920 Speaker 1: to say that if you're serious, if you're saying, listen, 599 00:29:22,920 --> 00:29:25,600 Speaker 1: it's about time for me to move into something that's 600 00:29:25,600 --> 00:29:28,080 Speaker 1: greater than myself and I need a team behind me. 601 00:29:28,120 --> 00:29:30,040 Speaker 1: I need a partnership. I don't need a handout, but 602 00:29:30,120 --> 00:29:32,240 Speaker 1: I just need somebody that can help me and support 603 00:29:32,280 --> 00:29:34,320 Speaker 1: me and build some systems around me that I can 604 00:29:34,400 --> 00:29:38,120 Speaker 1: do what I am passionate about. You can call us, 605 00:29:38,200 --> 00:29:41,840 Speaker 1: go on our website Celebrities soul food dot com or 606 00:29:41,880 --> 00:29:46,880 Speaker 1: celebrities with the y S Soul Food Franchise dot com 607 00:29:46,960 --> 00:29:50,160 Speaker 1: and all the information. If they're contact our office admin 608 00:29:50,240 --> 00:29:52,840 Speaker 1: team would be happy to bet and to take them 609 00:29:52,840 --> 00:29:55,680 Speaker 1: to the program. But the last thing for me, Richard, 610 00:29:55,880 --> 00:29:57,880 Speaker 1: is one of my famous that I just want to 611 00:29:57,880 --> 00:29:59,400 Speaker 1: put it out there and I'm definitely gonna see the 612 00:29:59,480 --> 00:30:03,640 Speaker 1: video that we're known for. You know everybody loved that, right, 613 00:30:03,760 --> 00:30:09,280 Speaker 1: come on that week carry gold cheating wings. That's second 614 00:30:09,320 --> 00:30:12,880 Speaker 1: and nine. I can't wait for you one day. You 615 00:30:12,880 --> 00:30:17,320 Speaker 1: can have no no, I'm gonna give you some black. Now, 616 00:30:17,360 --> 00:30:19,600 Speaker 1: this is a deal. I'm based in Atlanta, so you 617 00:30:19,600 --> 00:30:21,280 Speaker 1: know I heard to say about the franchise in Atlanta. 618 00:30:21,440 --> 00:30:24,600 Speaker 1: I also live in Houston, so when the franchise opens here, 619 00:30:25,000 --> 00:30:26,680 Speaker 1: let me know. So we make a big deal. I 620 00:30:26,680 --> 00:30:29,120 Speaker 1: got my social media, I hit it up, I put 621 00:30:29,160 --> 00:30:31,760 Speaker 1: it in my I got any thousand fan club members. 622 00:30:31,800 --> 00:30:34,160 Speaker 1: I put that in there just to promote. So my 623 00:30:34,240 --> 00:30:36,760 Speaker 1: whole thing is that this is not a one interview off. 624 00:30:37,040 --> 00:30:38,760 Speaker 1: You know, I came on you sor. I met you 625 00:30:38,760 --> 00:30:40,560 Speaker 1: many years ago when Steve Harvey and I were doing 626 00:30:40,560 --> 00:30:43,440 Speaker 1: a concert to in Jacksonville, Florida. Then I invited me 627 00:30:43,480 --> 00:30:45,680 Speaker 1: on your radio show. You said, Hey, Rishan, this is 628 00:30:45,680 --> 00:30:48,320 Speaker 1: my future. It's gonna happen. It's happening. So I'm part 629 00:30:48,400 --> 00:30:51,200 Speaker 1: of that journey. Dr Jacob. So when it starts happening 630 00:30:51,240 --> 00:30:53,560 Speaker 1: in Atlanta, let me know. If it starts happening in Houston, 631 00:30:53,640 --> 00:30:55,920 Speaker 1: let me know when it starts happening anywhere let me 632 00:30:56,000 --> 00:30:58,400 Speaker 1: know because of the fact that I have something called 633 00:30:58,480 --> 00:31:02,760 Speaker 1: rushawn Eats on my Facebook where I publicize outstanding restaurants 634 00:31:02,800 --> 00:31:05,560 Speaker 1: around the country, take about ten pictures so people get 635 00:31:05,560 --> 00:31:08,600 Speaker 1: excited about it, so videos and create little videos. So 636 00:31:08,880 --> 00:31:11,600 Speaker 1: I'm just telling you I'm one on to support your 637 00:31:11,600 --> 00:31:14,800 Speaker 1: brand and I believe in you. And thank you for 638 00:31:14,840 --> 00:31:17,840 Speaker 1: coming on my shows letting me know. Roshan, I said 639 00:31:17,880 --> 00:31:20,400 Speaker 1: I was gonna do it. God has helped me. Now 640 00:31:20,800 --> 00:31:22,840 Speaker 1: now I'm doing the work that He's enabled me to 641 00:31:22,880 --> 00:31:25,160 Speaker 1: do to make this dream come true. And I'm gonna 642 00:31:25,160 --> 00:31:28,000 Speaker 1: help you all the way. Okay, Dr Jacobs, thank you 643 00:31:28,040 --> 00:31:32,000 Speaker 1: sir for having me again. Thank you for remembering the 644 00:31:32,080 --> 00:31:34,280 Speaker 1: day that we met. And I'm so glad it's so 645 00:31:34,360 --> 00:31:36,200 Speaker 1: pap for the guy gets your part of my story 646 00:31:36,240 --> 00:31:38,200 Speaker 1: of my friends us again. You better be a part 647 00:31:38,200 --> 00:31:41,680 Speaker 1: of my love and so I see you at the top. Absolutely. 648 00:31:41,920 --> 00:31:43,920 Speaker 1: If you want to hear more Money Making Conversation interviews, 649 00:31:43,920 --> 00:31:46,120 Speaker 1: please go to Money Making Conversation dot com. I'm ru 650 00:31:46,160 --> 00:31:53,720 Speaker 1: Sean McDonald. I'm your host. In this season of giving 651 00:31:53,920 --> 00:31:56,720 Speaker 1: Cools has gifts for all your loved ones. 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