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So go to buy 17 00:00:51,520 --> 00:00:54,960 Speaker 1: Recon dot com slash I heart to get off your order. 18 00:00:55,120 --> 00:00:59,680 Speaker 1: That's by Recon dot com Slash I Heart for off Recon. 19 00:00:59,800 --> 00:01:02,000 Speaker 1: Why are less earbuds if you've been eyeing a parent, 20 00:01:02,080 --> 00:01:04,360 Speaker 1: now is the time to get an amazing deal one 21 00:01:04,400 --> 00:01:08,039 Speaker 1: more time by raycon dot com slash I Heart. My 22 00:01:08,120 --> 00:01:10,679 Speaker 1: next guest was on the show a couple of months ago, 23 00:01:10,760 --> 00:01:14,280 Speaker 1: and I had to get him back because he's a pioneer. 24 00:01:14,560 --> 00:01:18,400 Speaker 1: He's UH, he's a visionary. UH. He created and managed 25 00:01:18,640 --> 00:01:22,160 Speaker 1: the supergroup UH Destiny Child. We met back in Houston, 26 00:01:22,200 --> 00:01:25,040 Speaker 1: Texas back in the day. He possesses an NBA and 27 00:01:25,160 --> 00:01:30,840 Speaker 1: PhD and Strategic Planning and organizational culture from Cornerstone Christian 28 00:01:30,840 --> 00:01:34,920 Speaker 1: Bible College. Holds a professor ship at Texas Southern University 29 00:01:35,080 --> 00:01:38,840 Speaker 1: TSU in Houston, Texas, where he teaches both undergraduate and 30 00:01:38,880 --> 00:01:42,279 Speaker 1: graduate level courses on the entertainment industry in the School 31 00:01:42,280 --> 00:01:47,280 Speaker 1: of Communications and Entrepreneurship in Texas Southern University School of Business. 32 00:01:47,520 --> 00:01:51,720 Speaker 1: He is the founder of Music World Entertainment and Those Institute, 33 00:01:51,880 --> 00:01:56,040 Speaker 1: which offers entrepreneurial entertainment and music business courses. On my 34 00:01:56,080 --> 00:01:58,720 Speaker 1: show today, we'll be discussing all of these things and 35 00:01:58,800 --> 00:02:00,920 Speaker 1: his new book rates his him in the Eyes of 36 00:02:00,920 --> 00:02:03,360 Speaker 1: the Child, Please welcome. I want to call him a friend, brother. 37 00:02:03,360 --> 00:02:04,840 Speaker 1: I want to call him a good friend who he's 38 00:02:04,840 --> 00:02:08,720 Speaker 1: working with money making conversation. Matthew knows. Hey, roche Sean, 39 00:02:08,800 --> 00:02:16,080 Speaker 1: can you hear me better? Wow? Matthew, what about it? Man? Wow? 40 00:02:16,680 --> 00:02:19,399 Speaker 1: I love you man, because we got something to talk about. Man. 41 00:02:19,600 --> 00:02:23,280 Speaker 1: First of all, congratulations on who you are. Okay, well, 42 00:02:23,320 --> 00:02:26,080 Speaker 1: thank you, thank you a lot. Man. You know, I 43 00:02:26,120 --> 00:02:29,720 Speaker 1: have a great team of people, great artists, um, and 44 00:02:29,760 --> 00:02:32,280 Speaker 1: it takes a team to to really help the success 45 00:02:32,280 --> 00:02:34,040 Speaker 1: that we've had. And I'm gonna tell you something I 46 00:02:34,080 --> 00:02:36,680 Speaker 1: learned that I learned that. Um. You know, you can, 47 00:02:36,760 --> 00:02:38,960 Speaker 1: you can jump out there and you can, you can 48 00:02:38,960 --> 00:02:41,200 Speaker 1: get your hustle on, but you need a team to 49 00:02:41,280 --> 00:02:45,600 Speaker 1: bring uh success to you, long term success. And that's 50 00:02:45,639 --> 00:02:47,519 Speaker 1: what you have now right now. You have long term 51 00:02:47,520 --> 00:02:49,520 Speaker 1: success because you know when I met you, you know, 52 00:02:49,560 --> 00:02:51,600 Speaker 1: we both met with n Any two in Houston, Texas, 53 00:02:51,880 --> 00:02:53,919 Speaker 1: had getting you a hustle along with Destiny Child out 54 00:02:53,919 --> 00:02:56,560 Speaker 1: of getting my hustle along. Before I started manager, you 55 00:02:56,639 --> 00:02:58,680 Speaker 1: just wanted to be a stand up comedy running up 56 00:02:58,760 --> 00:03:02,720 Speaker 1: hip hop comedy stops right there on Main Street. And 57 00:03:02,760 --> 00:03:05,800 Speaker 1: with that being said, you know, we look back and 58 00:03:05,840 --> 00:03:08,639 Speaker 1: we see that this is what I love about this conversation. 59 00:03:08,639 --> 00:03:11,520 Speaker 1: This is why I wanted to bring you back is this, Matthews, 60 00:03:11,600 --> 00:03:15,480 Speaker 1: that what you're doing today, it's something you've always been doing, 61 00:03:16,040 --> 00:03:20,800 Speaker 1: you know. Entrepreneurship motivation, telling people how to be successful 62 00:03:20,800 --> 00:03:24,639 Speaker 1: when they have doubts about being successful. Also walking through 63 00:03:24,680 --> 00:03:29,639 Speaker 1: walls that people tell you you cannot go through. That's 64 00:03:29,639 --> 00:03:31,840 Speaker 1: what makes you special. And when you when you when 65 00:03:31,840 --> 00:03:34,679 Speaker 1: you're motivating people, what is the basis of your motivation 66 00:03:34,760 --> 00:03:37,800 Speaker 1: to young people are to people in the entrepreneur world. 67 00:03:39,040 --> 00:03:41,160 Speaker 1: So so this is a true story. So they have 68 00:03:41,200 --> 00:03:43,960 Speaker 1: the a k A Convention here in Houston, thirty five 69 00:03:44,040 --> 00:03:48,920 Speaker 1: thousand a K S. I'm sitting at a restaurant outside 70 00:03:48,920 --> 00:03:52,640 Speaker 1: on the patio. This fifteen year old girl is selling 71 00:03:52,680 --> 00:03:56,200 Speaker 1: these house shoes and then the pink and green house 72 00:03:56,200 --> 00:03:59,280 Speaker 1: shoes right right right, but she had on white house shoes. 73 00:04:00,080 --> 00:04:02,040 Speaker 1: And I called the young lady over and I said, well, 74 00:04:02,200 --> 00:04:04,960 Speaker 1: why don't you Why don't you have the pink and 75 00:04:05,040 --> 00:04:09,040 Speaker 1: greenhouse shoes that you're trying to sell. She says, well, 76 00:04:09,240 --> 00:04:12,680 Speaker 1: these all get dirty. I said, no, no, no, no, no, 77 00:04:13,240 --> 00:04:15,040 Speaker 1: put on the pink and green And I said, by 78 00:04:15,040 --> 00:04:18,159 Speaker 1: the way, ask the ladies. As they don't buy it, 79 00:04:18,520 --> 00:04:21,520 Speaker 1: buy them ask them for a donation. You'll make way 80 00:04:21,520 --> 00:04:24,680 Speaker 1: more money just getting donation, he says, sir, I'm gonna 81 00:04:24,680 --> 00:04:27,479 Speaker 1: try this for ten minutes, sir. She came back and 82 00:04:27,560 --> 00:04:33,440 Speaker 1: ten minutes she had made a hundred some dollars just 83 00:04:33,480 --> 00:04:38,200 Speaker 1: by changing her philosophy. Yeah, and doing it differently and 84 00:04:38,320 --> 00:04:41,320 Speaker 1: more effectively. And that's what people don't do in business. 85 00:04:41,360 --> 00:04:44,560 Speaker 1: They like this where this is my vision. They don't 86 00:04:44,560 --> 00:04:48,000 Speaker 1: want to change. There's no flexibility in the change. One 87 00:04:48,000 --> 00:04:49,760 Speaker 1: of the things that people always telling me to go Richard, 88 00:04:49,760 --> 00:04:52,479 Speaker 1: and you are the king of change. You know you. 89 00:04:52,480 --> 00:04:54,599 Speaker 1: You know you you're writer, you was a comedian, you 90 00:04:54,600 --> 00:04:57,919 Speaker 1: were active you You've done modeling work, you produced, you 91 00:04:58,040 --> 00:05:01,280 Speaker 1: manage talent, you created t he shows I go. I 92 00:05:01,320 --> 00:05:04,240 Speaker 1: tell them, let's call multiple streams of income. And you 93 00:05:04,279 --> 00:05:07,479 Speaker 1: believe in that model too, don't you. Absolutely? You know 94 00:05:07,560 --> 00:05:09,800 Speaker 1: we do the same exact thing. You know, we have 95 00:05:10,040 --> 00:05:16,080 Speaker 1: streams of income and music and movies and in education, um, 96 00:05:16,200 --> 00:05:20,320 Speaker 1: you know, multiple streams of income. Now being in Texas Southern, 97 00:05:20,400 --> 00:05:26,480 Speaker 1: let's talk about your role, uh molding young minds education 98 00:05:26,560 --> 00:05:30,040 Speaker 1: because when I read your book, education was very important 99 00:05:30,040 --> 00:05:32,400 Speaker 1: at first. Let me tell everybody, this man can sing 100 00:05:32,800 --> 00:05:34,360 Speaker 1: if you read this book or you find that that 101 00:05:34,480 --> 00:05:37,279 Speaker 1: I didn't know about you, Matthew. You know I don't 102 00:05:37,400 --> 00:05:40,559 Speaker 1: talk about you know, I didn't know you can carry 103 00:05:40,560 --> 00:05:42,440 Speaker 1: a note to read your book. You know what I'm saying. 104 00:05:42,720 --> 00:05:45,320 Speaker 1: You know you can going around there. Where did you 105 00:05:45,360 --> 00:05:47,960 Speaker 1: get to? Daddy? Daddy? The daddy. That's where the voice 106 00:05:47,960 --> 00:05:51,400 Speaker 1: came from, the kids, the daddy. So let's talk about that. Man. 107 00:05:51,920 --> 00:05:54,000 Speaker 1: You know the fun thing about this, this is why 108 00:05:54,000 --> 00:05:55,160 Speaker 1: I wanted to bring up so first of all, the 109 00:05:55,400 --> 00:05:57,880 Speaker 1: audio was bad, and I want everybody to know that 110 00:05:58,160 --> 00:06:01,920 Speaker 1: telling your story sometimes to get your story, y'all, listenbody 111 00:06:01,960 --> 00:06:05,080 Speaker 1: else like Richard mcdonaland help you tell your story. And 112 00:06:05,120 --> 00:06:07,040 Speaker 1: the fact that you could sing, and the fact that 113 00:06:07,279 --> 00:06:10,839 Speaker 1: you know, you came from this small country town and 114 00:06:10,880 --> 00:06:13,080 Speaker 1: you wanted to get out of it and it shaped 115 00:06:13,160 --> 00:06:15,960 Speaker 1: who you are today. And that's what this book is 116 00:06:16,000 --> 00:06:18,320 Speaker 1: all about, and and and and and and that's why 117 00:06:18,360 --> 00:06:21,040 Speaker 1: you wrote it correct here. Well, that's certainly one of 118 00:06:21,080 --> 00:06:23,840 Speaker 1: the reasons. I learned. One of the things was sewing 119 00:06:23,960 --> 00:06:26,839 Speaker 1: that if you and I at this point in our life, 120 00:06:26,839 --> 00:06:30,719 Speaker 1: if we don't tell our story, somebody else will tell 121 00:06:30,760 --> 00:06:33,479 Speaker 1: it and it would be his story, it won't be 122 00:06:33,520 --> 00:06:37,679 Speaker 1: our story. So it's important that I tell my story 123 00:06:37,720 --> 00:06:40,440 Speaker 1: because I listen to people. Man, I hear all kinds 124 00:06:40,440 --> 00:06:43,720 Speaker 1: of people managed Beyonce, they put the group together, they 125 00:06:43,760 --> 00:06:47,760 Speaker 1: were before, and I was like, well, I don't remember 126 00:06:47,800 --> 00:06:51,440 Speaker 1: these people. I love it. I love it, believe me. 127 00:06:51,520 --> 00:06:52,960 Speaker 1: You know, you know what Steve is a lot of 128 00:06:53,000 --> 00:06:54,760 Speaker 1: people have not a lot of things with Steve Harvey 129 00:06:54,839 --> 00:06:57,159 Speaker 1: that uh that I did. You know what I'm saying. 130 00:06:57,200 --> 00:06:59,480 Speaker 1: So so, but they talk that taking credit. And that's 131 00:06:59,480 --> 00:07:03,440 Speaker 1: why I tell people today it's called brandy. It's not bragging. 132 00:07:03,560 --> 00:07:06,680 Speaker 1: It's called branding and taking credit. It's called if. It's 133 00:07:06,720 --> 00:07:09,000 Speaker 1: only that makes sure your name is attached where supposed 134 00:07:09,000 --> 00:07:11,440 Speaker 1: to be attached, because that's how you that's how you 135 00:07:11,480 --> 00:07:14,920 Speaker 1: generate revenue, and that's how you generate credibility. Because as 136 00:07:14,920 --> 00:07:18,200 Speaker 1: soon as people say your name there, google you, and 137 00:07:18,760 --> 00:07:21,200 Speaker 1: if it's if it's not matching up, it can cast 138 00:07:21,240 --> 00:07:23,760 Speaker 1: your relationship and cause your money. It casts you money 139 00:07:23,760 --> 00:07:26,280 Speaker 1: and also can cast you a deal. And so that's 140 00:07:26,320 --> 00:07:29,200 Speaker 1: why when you said that that is so true, how people, 141 00:07:29,600 --> 00:07:32,440 Speaker 1: if you allow them, they would take credit for your 142 00:07:32,480 --> 00:07:35,880 Speaker 1: hard work. So that's all a part of the branding process. 143 00:07:35,880 --> 00:07:39,200 Speaker 1: And I'm sure that's a big part of your conversation 144 00:07:39,240 --> 00:07:42,560 Speaker 1: where you're talking to students. It is it is branding 145 00:07:42,680 --> 00:07:47,120 Speaker 1: is everything and and and a lot of folks don't 146 00:07:47,240 --> 00:07:52,840 Speaker 1: understand branding or endorsements opportunity. You know, I enjoyed teaching. 147 00:07:53,320 --> 00:07:56,160 Speaker 1: I might not be a Texas Southern U this semester. 148 00:07:56,760 --> 00:08:02,560 Speaker 1: There's a possibility I actually help three offers on the table. Uh. 149 00:08:02,840 --> 00:08:07,840 Speaker 1: One one might be in Atlanta. But I'm looking I'm 150 00:08:07,840 --> 00:08:10,760 Speaker 1: looking forward to this upcoming semester. I'm gonna have to 151 00:08:10,800 --> 00:08:12,800 Speaker 1: make that decision. That's the next two to three weeks 152 00:08:12,840 --> 00:08:15,320 Speaker 1: where I'm gonna be. But uh, you know, I have 153 00:08:15,440 --> 00:08:19,560 Speaker 1: two hbc us and and uh p w A and 154 00:08:19,640 --> 00:08:21,640 Speaker 1: for those of you don't know, that's a private white 155 00:08:21,640 --> 00:08:28,680 Speaker 1: institution institution p w A. UM. So I'm really excited 156 00:08:28,720 --> 00:08:33,679 Speaker 1: about getting more involved in academia. Writing my fourth book, 157 00:08:33,679 --> 00:08:35,920 Speaker 1: I just you know, finished Racism from the Eyes of 158 00:08:35,920 --> 00:08:39,760 Speaker 1: a Child. Uh. The next one that's the Emancipation of 159 00:08:39,920 --> 00:08:43,800 Speaker 1: Slaves through Music, and it talks about on that slave 160 00:08:43,840 --> 00:08:48,320 Speaker 1: ship that uh, how music saved are are people and 161 00:08:48,360 --> 00:08:51,880 Speaker 1: how they used music to escape even from slavery. But 162 00:08:52,000 --> 00:08:56,600 Speaker 1: I'm looking forward to academia and getting more involved. Now 163 00:08:56,840 --> 00:08:59,040 Speaker 1: with that being said, you said you have offers to 164 00:08:59,120 --> 00:09:01,880 Speaker 1: go out. What is the vision? What is the vision 165 00:09:02,000 --> 00:09:04,440 Speaker 1: of because this is not this is not music world, 166 00:09:04,520 --> 00:09:07,240 Speaker 1: this is not this is not by artists, is about 167 00:09:07,360 --> 00:09:10,360 Speaker 1: this is about academia. Explain me what's the future for 168 00:09:10,400 --> 00:09:13,480 Speaker 1: you in that land? Well, you know, I'm sixty or 169 00:09:13,480 --> 00:09:16,679 Speaker 1: six years old? It look great and look great. Shocking 170 00:09:17,400 --> 00:09:19,360 Speaker 1: that I did. I didn't know because you don't look 171 00:09:19,400 --> 00:09:20,760 Speaker 1: you know, there's a lot of people about that sixty 172 00:09:20,800 --> 00:09:23,960 Speaker 1: or six can't say that. You know, they look like 173 00:09:24,000 --> 00:09:30,800 Speaker 1: they look sixty six. Matthew, Matthew, Matthey, I know we're 174 00:09:30,800 --> 00:09:32,679 Speaker 1: about to go to break, but I got you know, 175 00:09:32,720 --> 00:09:34,840 Speaker 1: you'd be looking at people going do I look like that? 176 00:09:34,880 --> 00:09:37,080 Speaker 1: And you go home and look at the mirror. Go now, 177 00:09:37,640 --> 00:09:40,000 Speaker 1: I don't know what they're doing, but they need to 178 00:09:40,000 --> 00:09:42,960 Speaker 1: stop what they're doing because you look fantastic, because you know, 179 00:09:43,240 --> 00:09:46,480 Speaker 1: you embrace life, you embrace your age, and a lot 180 00:09:46,480 --> 00:09:48,240 Speaker 1: of people shut down. You know, they hear the words 181 00:09:48,280 --> 00:09:50,680 Speaker 1: sixty five. They think they're supposed to bend their back 182 00:09:50,800 --> 00:09:54,559 Speaker 1: over and retire. You're still playing a brighter future that's 183 00:09:54,559 --> 00:09:57,760 Speaker 1: why you look around young people. I'm around young people, 184 00:09:57,800 --> 00:10:01,040 Speaker 1: which also helps. And guess what, if you're around young people, 185 00:10:01,120 --> 00:10:03,400 Speaker 1: they will not let you slow down. We will. We'll 186 00:10:03,440 --> 00:10:06,720 Speaker 1: be back with more with my man Matthew knows frand 187 00:10:06,760 --> 00:10:12,160 Speaker 1: brother brother day, I tell a little a K young 188 00:10:12,280 --> 00:10:14,920 Speaker 1: lady out there, young future, a K person high to 189 00:10:15,040 --> 00:10:18,120 Speaker 1: sales stuff because in the end, just because you see 190 00:10:18,120 --> 00:10:21,280 Speaker 1: it one way, other people can see it differently. Listen, 191 00:10:22,280 --> 00:10:25,280 Speaker 1: listen to advice. We'll be right back with more money 192 00:10:25,280 --> 00:10:28,840 Speaker 1: making conversations. Keep winning, everybody, Hi, just with Sean McDonald. 193 00:10:29,360 --> 00:10:32,480 Speaker 1: You're listening to money making conversations on the phone. Is 194 00:10:32,559 --> 00:10:36,200 Speaker 1: uh from Houston, Texas right now, as Matthew knows, Matthew 195 00:10:36,360 --> 00:10:42,959 Speaker 1: UM graduate seventy four Fisk University basketball star, you can 196 00:10:43,080 --> 00:10:47,440 Speaker 1: sing all these things I didn't know about you, young man. 197 00:10:48,320 --> 00:10:52,480 Speaker 1: I can a little bit, a little bit. I can 198 00:10:52,520 --> 00:10:56,640 Speaker 1: sing a little bit. I'm the person that you know. 199 00:10:56,960 --> 00:10:58,760 Speaker 1: Like I said, if if the if the if the 200 00:10:58,840 --> 00:11:01,480 Speaker 1: room is loud enough, you know it was loud enough, 201 00:11:01,760 --> 00:11:04,760 Speaker 1: and you like me, I can sing now if you 202 00:11:04,800 --> 00:11:06,360 Speaker 1: want to, If you really want to get in front 203 00:11:06,360 --> 00:11:08,600 Speaker 1: of the church and mess up one of the good 204 00:11:08,679 --> 00:11:12,400 Speaker 1: church songs omnia man, Now you were singing in the church, 205 00:11:12,400 --> 00:11:17,880 Speaker 1: so you didn't stop talking to me. Brother. Because of 206 00:11:17,920 --> 00:11:19,559 Speaker 1: the fact that when you when you talking about the 207 00:11:20,360 --> 00:11:23,760 Speaker 1: academics and stuff those institute, please tell us about those 208 00:11:23,800 --> 00:11:25,760 Speaker 1: institute because I really want to get all the business 209 00:11:25,760 --> 00:11:28,400 Speaker 1: side out, and also about the book in this break 210 00:11:28,400 --> 00:11:30,719 Speaker 1: here because of the fact that Matthew I was just 211 00:11:30,720 --> 00:11:33,240 Speaker 1: gonna would keep hyping you, man, because you're a humble 212 00:11:33,280 --> 00:11:36,280 Speaker 1: guy like me. And one thing about I've learned about 213 00:11:36,320 --> 00:11:40,480 Speaker 1: being humble, people can um not give you the credit 214 00:11:40,679 --> 00:11:44,160 Speaker 1: you deserve. People can uh kind of like pay you 215 00:11:44,360 --> 00:11:47,240 Speaker 1: not what you're worth. And I that's what I've learned 216 00:11:47,280 --> 00:11:51,160 Speaker 1: about being rushand McDonald is that Rushan McDonald has to 217 00:11:51,200 --> 00:11:54,079 Speaker 1: tell everybody who he is. That's not a bad thing 218 00:11:54,160 --> 00:11:57,600 Speaker 1: these days. That's what social media is all about. And 219 00:11:57,640 --> 00:11:59,839 Speaker 1: you have to be consistent about it. And so when 220 00:11:59,840 --> 00:12:01,800 Speaker 1: you is on the show the first time, I immediately said, 221 00:12:01,800 --> 00:12:03,960 Speaker 1: I gotta get him back because that's not the Matthew knows. 222 00:12:04,040 --> 00:12:07,040 Speaker 1: I want people to know because I want people to 223 00:12:07,080 --> 00:12:10,320 Speaker 1: know that you that you. That's a journey and it 224 00:12:10,320 --> 00:12:14,560 Speaker 1: all started in Alabama, Gaston, Alabama. You know, I saw 225 00:12:14,679 --> 00:12:18,280 Speaker 1: Jesse Jackson. Uh. He was here yesterday and when I 226 00:12:18,320 --> 00:12:21,000 Speaker 1: was a little kid twelve thirteen years old, I was 227 00:12:21,080 --> 00:12:25,960 Speaker 1: demonstrating in Gaston, Alabama with Jesse Jackson, UM and and 228 00:12:26,040 --> 00:12:28,319 Speaker 1: it just took me back seeing him. A lot of 229 00:12:28,400 --> 00:12:31,920 Speaker 1: people don't realize how many young kids were involved in 230 00:12:31,920 --> 00:12:35,560 Speaker 1: that movement. I'm talking twelve thirteen, fourteen year old kids 231 00:12:35,559 --> 00:12:40,280 Speaker 1: that got beat electric Pride, got play in jail. I 232 00:12:40,320 --> 00:12:42,720 Speaker 1: had a fifteen year old first cousin that one day 233 00:12:42,880 --> 00:12:46,880 Speaker 1: he got arrested three times. UM. A lot of people 234 00:12:47,280 --> 00:12:49,839 Speaker 1: gave up a lot so that we can have the 235 00:12:50,080 --> 00:12:55,600 Speaker 1: opportunity to vote, and a lot of black folks don't 236 00:12:55,679 --> 00:13:00,240 Speaker 1: you use that opportunity, which really angerished me that we 237 00:13:00,280 --> 00:13:02,720 Speaker 1: went through all of that and people still don't go vote. 238 00:13:04,240 --> 00:13:08,360 Speaker 1: And voting is the economic changer, and that's why it's 239 00:13:08,400 --> 00:13:11,360 Speaker 1: important that people. That's why people if you notice in 240 00:13:11,480 --> 00:13:14,960 Speaker 1: voting process, they're trying to change the red team to 241 00:13:15,040 --> 00:13:16,880 Speaker 1: try to make adjustments out there. We have to be 242 00:13:16,880 --> 00:13:19,000 Speaker 1: aware of those different things. And that's what I say 243 00:13:19,120 --> 00:13:21,400 Speaker 1: is all aboudy. I'll tell people about education too is 244 00:13:21,400 --> 00:13:24,600 Speaker 1: a game changer. Two and your proponent of education, I'll 245 00:13:24,640 --> 00:13:28,520 Speaker 1: tell people this jokingly. They can't repoll your degree. Once 246 00:13:28,559 --> 00:13:30,840 Speaker 1: that degree gets on the wall, they can't take it 247 00:13:30,880 --> 00:13:33,640 Speaker 1: back away from you. And that's important that and that's 248 00:13:33,679 --> 00:13:36,400 Speaker 1: what you promote. And that's what now talk to me 249 00:13:36,440 --> 00:13:40,400 Speaker 1: about the the Knowles Institute. So so I believe just 250 00:13:40,600 --> 00:13:43,600 Speaker 1: like what's happened in music. You know, ten years ago 251 00:13:43,880 --> 00:13:47,240 Speaker 1: we had c ds and we always thought it was 252 00:13:47,280 --> 00:13:49,840 Speaker 1: gonna be c d s. And now we streaming right 253 00:13:50,000 --> 00:13:52,520 Speaker 1: right right, right, right right right, and the same thing 254 00:13:52,520 --> 00:13:55,040 Speaker 1: that's going to happen. Matthew. We went from a track. 255 00:13:55,160 --> 00:13:58,160 Speaker 1: Now let's going back on me and the car board. 256 00:13:58,360 --> 00:14:03,000 Speaker 1: At the cardboard, the side would slip you don track 257 00:14:03,080 --> 00:14:08,800 Speaker 1: one track seven, press that repeat button, brother repeat, but 258 00:14:09,280 --> 00:14:13,440 Speaker 1: that same track. You know what I'm talking about. Man, 259 00:14:13,480 --> 00:14:15,360 Speaker 1: I love talking to Matthew. Mathew, you never had an 260 00:14:15,360 --> 00:14:17,640 Speaker 1: interview like this, he said, Man, like I'm talking to 261 00:14:17,679 --> 00:14:22,400 Speaker 1: my cousin. It's like we just on the phone. Because 262 00:14:22,400 --> 00:14:23,880 Speaker 1: you know, you have that, you have the eight tracks 263 00:14:23,920 --> 00:14:26,280 Speaker 1: that you had, the albums with the with the liners. 264 00:14:26,280 --> 00:14:28,240 Speaker 1: You could get the lyrics. You can't get the lyrics anymore. 265 00:14:28,320 --> 00:14:31,600 Speaker 1: You know. That's what always misses me up today. They 266 00:14:31,640 --> 00:14:35,200 Speaker 1: don't want to read the same thing I think is 267 00:14:35,240 --> 00:14:37,720 Speaker 1: going to happen to education. I think the brick and 268 00:14:37,800 --> 00:14:43,000 Speaker 1: mortar buildings are gonna be empty. No, twenty years from now, 269 00:14:44,160 --> 00:14:49,440 Speaker 1: these schools are gonna be empty because these younger, younger 270 00:14:50,360 --> 00:14:54,040 Speaker 1: kids today, they're in that digital mode. They on that phone, 271 00:14:54,320 --> 00:14:57,040 Speaker 1: that are on that computer. They're gonna want to get 272 00:14:57,120 --> 00:14:59,840 Speaker 1: dressed up and drive and all that when they consider 273 00:15:00,040 --> 00:15:05,720 Speaker 1: home and have the same similar learning experience online. And 274 00:15:05,800 --> 00:15:10,520 Speaker 1: so the those institute is online continuing education. The other 275 00:15:10,560 --> 00:15:13,840 Speaker 1: thing I believe is that as we look at education today, 276 00:15:14,720 --> 00:15:18,320 Speaker 1: the future is it's gonna be less and less getting degrees. 277 00:15:18,480 --> 00:15:21,280 Speaker 1: People are gonna want to learn something, right, I'm not 278 00:15:21,320 --> 00:15:24,160 Speaker 1: gonna want to go four years and take history of 279 00:15:24,200 --> 00:15:28,080 Speaker 1: biology when I really just want to be a music manager. 280 00:15:31,080 --> 00:15:34,080 Speaker 1: So I'm just gonna take music management courses. Now. The 281 00:15:34,160 --> 00:15:37,200 Speaker 1: interesting thing about when you when you look back, how 282 00:15:37,440 --> 00:15:40,840 Speaker 1: life has really changed, you know, especially online education. You 283 00:15:40,880 --> 00:15:43,160 Speaker 1: know the big one used to be just be Phoenix, 284 00:15:43,600 --> 00:15:46,200 Speaker 1: you know, you know that's what now. You know, you 285 00:15:46,320 --> 00:15:49,680 Speaker 1: get online education at the University Houston, you online education Texas, 286 00:15:49,680 --> 00:15:53,480 Speaker 1: Southern Michigan University. You know, online education, like you said, 287 00:15:53,560 --> 00:15:56,800 Speaker 1: that's the wave now that's that's how people are moving. 288 00:15:56,840 --> 00:15:58,480 Speaker 1: They want to stay home, they want to be able 289 00:15:58,480 --> 00:16:01,880 Speaker 1: to be able to control their schedule. But also what 290 00:16:02,320 --> 00:16:05,680 Speaker 1: that creates is is people are not connecting with people. 291 00:16:06,000 --> 00:16:09,280 Speaker 1: You kind of lose that that disconnect there if you 292 00:16:09,480 --> 00:16:12,280 Speaker 1: if you're just gonna stay and run your world from 293 00:16:12,280 --> 00:16:14,880 Speaker 1: your phone, and that's why you still go out there 294 00:16:14,880 --> 00:16:18,760 Speaker 1: and you still teach, you still interact with the students. 295 00:16:19,160 --> 00:16:23,120 Speaker 1: That's important, very important. But I have to say that 296 00:16:23,200 --> 00:16:27,920 Speaker 1: in my twenty five years of Music World, my rector 297 00:16:28,040 --> 00:16:31,840 Speaker 1: label and management company, I have never ever interviewed anyone 298 00:16:32,040 --> 00:16:36,840 Speaker 1: and asked them what is your degree in? So if 299 00:16:36,840 --> 00:16:40,280 Speaker 1: I'm interviewing somebody for marketing, my question is what have 300 00:16:40,400 --> 00:16:44,680 Speaker 1: you done in the marketing M and and and they 301 00:16:44,720 --> 00:16:48,720 Speaker 1: said that that is their resume. Relationship build to you. Now, 302 00:16:49,240 --> 00:16:52,880 Speaker 1: your resume included corporate life because the Xerox you know, 303 00:16:52,960 --> 00:16:57,040 Speaker 1: so you so you had a natural salesman background, which 304 00:16:57,080 --> 00:16:59,200 Speaker 1: carries over to why how are you able to deliver 305 00:16:59,280 --> 00:17:01,960 Speaker 1: your message? So Ellen can Willie now, because you've always 306 00:17:02,000 --> 00:17:04,720 Speaker 1: been able to take a product and then market it 307 00:17:05,040 --> 00:17:07,840 Speaker 1: and then introduce it to somebody and then sell it 308 00:17:08,280 --> 00:17:13,280 Speaker 1: and make it a comout of the Sean. My philosophy 309 00:17:13,359 --> 00:17:18,840 Speaker 1: is selling is people first by men, they buy my product. 310 00:17:19,280 --> 00:17:21,600 Speaker 1: Say that the game, Matthew, that's a church moment. That's 311 00:17:21,600 --> 00:17:24,560 Speaker 1: a church moment right there. That's a church moment. People 312 00:17:24,680 --> 00:17:28,600 Speaker 1: first buy me, then they buy my product, because if 313 00:17:28,600 --> 00:17:30,840 Speaker 1: I don't, if I don't sell you on me, it 314 00:17:30,920 --> 00:17:36,000 Speaker 1: don't matter what my product is. That's really and to 315 00:17:36,040 --> 00:17:39,280 Speaker 1: know something. And that's what I've been doing. I sell 316 00:17:39,320 --> 00:17:41,560 Speaker 1: people on my relationship. I sell people on my name. 317 00:17:41,680 --> 00:17:44,000 Speaker 1: I sell people on the fact that that if I 318 00:17:44,080 --> 00:17:46,600 Speaker 1: say something that I'm gonna do it, I do it. 319 00:17:47,119 --> 00:17:50,960 Speaker 1: So they've learned to trust your brand and your situation. 320 00:17:51,080 --> 00:17:53,959 Speaker 1: You're saying before the word brand was coming is so popular, 321 00:17:53,960 --> 00:17:56,760 Speaker 1: and that use your name was your brand, and so 322 00:17:57,040 --> 00:17:59,199 Speaker 1: people trust your name and trust what you said you're 323 00:17:59,240 --> 00:18:01,800 Speaker 1: gonna do. That's how you were winning. And that's all. 324 00:18:01,840 --> 00:18:04,800 Speaker 1: That's the basis of marketing correct And well, I call 325 00:18:04,880 --> 00:18:10,119 Speaker 1: that talk to do ratio, Talk to do ratio. Listen, 326 00:18:10,320 --> 00:18:14,800 Speaker 1: he got all kind of little phrases over here. He's 327 00:18:14,800 --> 00:18:18,119 Speaker 1: been talking way too much. Man, you have been to 328 00:18:18,119 --> 00:18:22,159 Speaker 1: go to those institute today. Okay, go to day over 329 00:18:22,160 --> 00:18:25,760 Speaker 1: their junior college for your college Knows Institute right now. 330 00:18:25,920 --> 00:18:28,360 Speaker 1: Find out what you can do right now and get 331 00:18:28,359 --> 00:18:30,800 Speaker 1: it on because a lot of young people, because we're 332 00:18:30,840 --> 00:18:33,800 Speaker 1: in the eighteen and thirty or four, that's the entrepreneurship era, 333 00:18:34,240 --> 00:18:36,600 Speaker 1: that lifestyle, that's the mentality of that group of people 334 00:18:36,600 --> 00:18:39,280 Speaker 1: that you're talking to. Like you said, you keep young 335 00:18:39,320 --> 00:18:43,840 Speaker 1: people in your life, Matthew, and that's the reason for that. Yeah, 336 00:18:44,520 --> 00:18:46,320 Speaker 1: and you're gonna keep winning like that. And so how 337 00:18:46,320 --> 00:18:48,320 Speaker 1: can we get that book? I'm sure the book is 338 00:18:48,320 --> 00:18:51,120 Speaker 1: still out there on on Amazon dot com and things 339 00:18:51,200 --> 00:18:54,760 Speaker 1: like that, And you can go to Matthew Knowles dot 340 00:18:54,760 --> 00:18:59,960 Speaker 1: com and you can find out about he's just selling himself, man, 341 00:19:00,080 --> 00:19:03,400 Speaker 1: you knows. You can go to Matthew Knows dot com 342 00:19:03,480 --> 00:19:07,720 Speaker 1: with one t you can find out about all three books. 343 00:19:08,160 --> 00:19:10,840 Speaker 1: You know, I'm one of the only blacks on the 344 00:19:10,920 --> 00:19:14,280 Speaker 1: board of Make a Wish Foundation. You can go there 345 00:19:14,560 --> 00:19:17,960 Speaker 1: and uh find out the information on Make a Wish 346 00:19:17,960 --> 00:19:22,199 Speaker 1: and give a donation. We need we need money so 347 00:19:22,240 --> 00:19:25,240 Speaker 1: that we can give these kids their last dream and 348 00:19:25,280 --> 00:19:29,280 Speaker 1: their last wish. Uh. So everything is there at Matthew 349 00:19:29,320 --> 00:19:33,760 Speaker 1: Knows dot com and it's you know, I hope, I 350 00:19:33,800 --> 00:19:35,960 Speaker 1: hope this is a good call for you there, Matthew, 351 00:19:36,000 --> 00:19:38,920 Speaker 1: because of the fact that I just wanted to share people. 352 00:19:39,600 --> 00:19:41,920 Speaker 1: You know, I knew nothing about making wish dot com. 353 00:19:42,200 --> 00:19:44,720 Speaker 1: You know, they didn't know you was a basketball star. 354 00:19:45,480 --> 00:19:48,719 Speaker 1: They didn't know you could sing. You know. You know 355 00:19:49,160 --> 00:19:53,480 Speaker 1: you come from a corporate background. You are a visionary you. 356 00:19:53,880 --> 00:19:56,040 Speaker 1: It's all about uplift. It's all about taking people to 357 00:19:56,080 --> 00:20:00,320 Speaker 1: the next level, and also about sharing the brand, relationship ships. 358 00:20:01,440 --> 00:20:05,359 Speaker 1: Be yourself first, Be yourself first, and everything else falls 359 00:20:05,400 --> 00:20:10,880 Speaker 1: in line. Wow, that's special, man, don't change. Okay, Well, 360 00:20:10,920 --> 00:20:14,440 Speaker 1: I hope that. Uh brother, we should be doing this hopefully. 361 00:20:14,440 --> 00:20:18,400 Speaker 1: You know, once your quarter, I'd like to come on, Matthew, Matthew, 362 00:20:18,600 --> 00:20:21,120 Speaker 1: you own you bet not come to Atlanta. I'm gonna 363 00:20:21,160 --> 00:20:26,280 Speaker 1: wat you out. No, No, once a quarter, man, once 364 00:20:26,320 --> 00:20:27,960 Speaker 1: a quarter. You on, give me some give me some 365 00:20:28,040 --> 00:20:30,080 Speaker 1: social media banners. But that's why I wanted to get 366 00:20:30,080 --> 00:20:32,359 Speaker 1: you back on man, because we've had we We we 367 00:20:32,440 --> 00:20:35,720 Speaker 1: got an interesting journey we shared together man and entertainment, 368 00:20:35,760 --> 00:20:37,840 Speaker 1: and both of us are moving to the next level 369 00:20:37,840 --> 00:20:42,240 Speaker 1: of our life about entrepreneurship and also educating the next group. 370 00:20:42,280 --> 00:20:43,879 Speaker 1: And I want to make sure that you understand you 371 00:20:43,960 --> 00:20:46,000 Speaker 1: got a friend and once a quarter you don't money 372 00:20:46,040 --> 00:20:48,720 Speaker 1: making conversations. Brother, Well, thanks a lot, man, I look 373 00:20:48,760 --> 00:20:50,720 Speaker 1: forward to talking to you next time. So I bless 374 00:20:50,760 --> 00:20:53,880 Speaker 1: you look forward to breaking breath, which assume O maka 375 00:20:53,960 --> 00:20:57,720 Speaker 1: satiside my frap brother, till the day we die. Keep winning, everybody. 376 00:20:58,000 --> 00:21:00,879 Speaker 1: You're all news to wrap four as what if? What 377 00:21:01,000 --> 00:21:04,800 Speaker 1: if your ride was refined and rugged at the same time, 378 00:21:05,280 --> 00:21:08,800 Speaker 1: Introducing the y'all new RAV four Hybrid two eight Combined 379 00:21:08,880 --> 00:21:11,280 Speaker 1: horse power and standard all wheel drive make it the 380 00:21:11,320 --> 00:21:14,320 Speaker 1: most powerful RAV for plus. With its head turning style 381 00:21:14,359 --> 00:21:17,159 Speaker 1: and breakaway speed, It's bound to change the way you 382 00:21:17,200 --> 00:21:20,480 Speaker 1: think of a hybrid. You'all new RAF for hybrid Toyota 383 00:21:20,760 --> 00:21:23,240 Speaker 1: Let's Go places. Horse Power ratings are chief US in 384 00:21:23,240 --> 00:21:25,080 Speaker 1: the required premium and let a gasoline with an octane 385 00:21:25,160 --> 00:21:26,840 Speaker 1: rating of ninety one. A higher premium fuel is not 386 00:21:26,920 --> 00:21:27,920 Speaker 1: used performance with de grease