1 00:00:00,480 --> 00:00:03,760 Speaker 1: Knowing your paperwork, you know what I'm saying, really knowing 2 00:00:03,840 --> 00:00:06,880 Speaker 1: what's in your paperwork? What's the splits? How long it's 3 00:00:06,960 --> 00:00:08,520 Speaker 1: gonna take you to recoup this deal? 4 00:00:08,720 --> 00:00:09,200 Speaker 2: That deal? 5 00:00:09,920 --> 00:00:12,120 Speaker 1: When we first popped off, I was just having fun. 6 00:00:12,840 --> 00:00:16,360 Speaker 1: It's music. We love making music. But it's a music business. 7 00:00:17,120 --> 00:00:20,000 Speaker 1: And so when I finally realized there was a business 8 00:00:20,200 --> 00:00:22,160 Speaker 1: I had to like. It made me take a deep 9 00:00:22,280 --> 00:00:26,600 Speaker 1: dive and to study the business itself. What are publishing deals? 10 00:00:26,640 --> 00:00:29,040 Speaker 1: What is a single deal? What is an album deal? 11 00:00:29,480 --> 00:00:31,560 Speaker 1: What are points? What is publishing? 12 00:00:31,680 --> 00:00:31,800 Speaker 2: Like? 13 00:00:31,880 --> 00:00:34,520 Speaker 1: Publishing is the most complicated stuff ever. 14 00:00:34,760 --> 00:00:37,720 Speaker 2: Yeah, so I think that was like the main thing 15 00:00:37,800 --> 00:00:38,040 Speaker 2: for me. 16 00:00:43,440 --> 00:00:45,559 Speaker 3: He everybody, Welcome to another episode of button Nomics. I'm 17 00:00:45,600 --> 00:00:48,280 Speaker 3: your host, Brandon Butler, found the CEO of Butter atl And. 18 00:00:48,360 --> 00:00:50,760 Speaker 3: Today we don't just have a special guest. We have 19 00:00:50,800 --> 00:00:54,680 Speaker 3: special guests with an s plural. You know, I'm country, 20 00:00:54,760 --> 00:00:56,840 Speaker 3: So I say guests. There's an esselmat of that thing. 21 00:00:56,880 --> 00:00:58,520 Speaker 3: We got guests in the studio. 22 00:00:58,760 --> 00:01:00,960 Speaker 4: And look, man, I'm be honest. 23 00:01:01,600 --> 00:01:03,640 Speaker 3: Yeah, I wish I could just start playing the music 24 00:01:03,720 --> 00:01:05,040 Speaker 3: right now, y'all would know who it is. 25 00:01:05,080 --> 00:01:07,440 Speaker 4: But I'm gonna let these these these these gentlemen. 26 00:01:07,120 --> 00:01:11,559 Speaker 3: Introduce themselves, the one, the only, the inventors and the 27 00:01:11,600 --> 00:01:14,200 Speaker 3: originators of swag surfing itself. 28 00:01:14,400 --> 00:01:17,080 Speaker 4: Fl wives in the building. Fellas, how y'all doing this morning? Man? 29 00:01:17,480 --> 00:01:18,000 Speaker 4: Feel good? 30 00:01:18,040 --> 00:01:18,520 Speaker 5: Feeling good? 31 00:01:18,520 --> 00:01:21,200 Speaker 2: It was great. Appreciate good man. 32 00:01:20,640 --> 00:01:22,520 Speaker 4: Oh good, appreciate y'all. Man. So just as we know, 33 00:01:22,640 --> 00:01:24,520 Speaker 4: introduce y'allselves. Who are we got in the building? 34 00:01:24,840 --> 00:01:27,440 Speaker 1: What's up everybody? This is your boy move Man Shawdy 35 00:01:27,520 --> 00:01:29,240 Speaker 1: one third of fl Y. 36 00:01:29,520 --> 00:01:32,040 Speaker 5: This is boy V one third of fl Y, and 37 00:01:32,120 --> 00:01:34,480 Speaker 5: I go by I make Fly of fl Y. 38 00:01:35,200 --> 00:01:37,920 Speaker 3: Gentlemen, gentlemen, thank y'all so much for pulling up. Now 39 00:01:38,560 --> 00:01:40,640 Speaker 3: I want to get into the swag surfing thing man again, 40 00:01:40,720 --> 00:01:42,880 Speaker 3: like this is like this has past the new electric 41 00:01:42,920 --> 00:01:45,800 Speaker 3: slide and you know. On on butter Nomics, we talk 42 00:01:45,800 --> 00:01:48,520 Speaker 3: about the intersection of business and culture. So we're gonna 43 00:01:48,520 --> 00:01:50,520 Speaker 3: talk about the song and how the song came about. 44 00:01:50,520 --> 00:01:51,800 Speaker 3: But I also want to just talk about, like the 45 00:01:51,880 --> 00:01:54,920 Speaker 3: impact has had on culture from y'all perspective, what it's 46 00:01:54,920 --> 00:01:56,720 Speaker 3: talked about from a business standpoints. We want to cover 47 00:01:56,720 --> 00:01:58,120 Speaker 3: a couple different things in this conversation. 48 00:01:58,160 --> 00:01:59,320 Speaker 2: That cool, yep, that's cool. 49 00:01:59,440 --> 00:01:59,840 Speaker 4: Cool man. 50 00:01:59,880 --> 00:02:04,240 Speaker 3: So again before we go back. What's it like now? 51 00:02:04,360 --> 00:02:06,040 Speaker 3: Because I'm just saying, man, you can't go to a 52 00:02:06,080 --> 00:02:09,640 Speaker 3: Falcons game. You got Beyonce doing it? Like, what's it 53 00:02:09,760 --> 00:02:13,080 Speaker 3: just like? Seeing a song that in my opinion, it 54 00:02:13,160 --> 00:02:16,320 Speaker 3: has the same place in culture as the Electric Slide. 55 00:02:16,400 --> 00:02:19,600 Speaker 3: It's like all these like iconic songs. Everybody's playing it 56 00:02:19,639 --> 00:02:22,800 Speaker 3: that cookouts at every college campus, Like, what's that? 57 00:02:22,919 --> 00:02:26,040 Speaker 1: Just that like that experience, it's a blessing for one 58 00:02:26,280 --> 00:02:29,119 Speaker 1: to have a song that we put out fifteen sixteen 59 00:02:29,200 --> 00:02:32,920 Speaker 1: years ago and to have that song keep getting bigger, 60 00:02:33,720 --> 00:02:36,400 Speaker 1: Like it's something that I've never really seen like that before. 61 00:02:37,000 --> 00:02:39,000 Speaker 1: So I think if I was just just say how 62 00:02:39,080 --> 00:02:41,440 Speaker 1: I feel or whatever, it's a blessing for sure. 63 00:02:41,520 --> 00:02:46,639 Speaker 6: For sure, how about y'all? Man, definitely a blessing. Good times, 64 00:02:47,280 --> 00:02:51,040 Speaker 6: it's fun, nobody getting hurt. 65 00:02:51,639 --> 00:02:52,119 Speaker 2: It's a way. 66 00:02:53,160 --> 00:02:54,440 Speaker 5: Yeah, it's definitely a vibe. 67 00:02:55,120 --> 00:02:57,160 Speaker 7: You know, you put it on anywhere, the energy on it, 68 00:02:57,200 --> 00:02:59,560 Speaker 7: the frequency on it is gonna do what it's supposed to. 69 00:03:00,040 --> 00:03:04,120 Speaker 7: But I also think it's more it's more corporate as 70 00:03:04,120 --> 00:03:04,880 Speaker 7: it is cultural. 71 00:03:04,919 --> 00:03:07,519 Speaker 2: Now, Yeah, I hit that mainstream. 72 00:03:07,760 --> 00:03:11,840 Speaker 1: We've been our type of corporate events lately, Like uh, 73 00:03:12,320 --> 00:03:14,400 Speaker 1: I know one year we did so with AT and 74 00:03:14,480 --> 00:03:15,480 Speaker 1: T in Dallas. 75 00:03:16,880 --> 00:03:22,240 Speaker 2: Last year the Kansas City Chiefs Super Bowl forty nine 76 00:03:22,360 --> 00:03:25,880 Speaker 2: ers first round was it the first round first round, 77 00:03:25,919 --> 00:03:26,480 Speaker 2: So it's like it. 78 00:03:26,440 --> 00:03:27,640 Speaker 5: Might have been a comfort championship. 79 00:03:28,000 --> 00:03:30,440 Speaker 1: We did what we what we do. The other day, 80 00:03:31,480 --> 00:03:36,280 Speaker 1: a lawyer had a party and we was performing at 81 00:03:36,280 --> 00:03:37,800 Speaker 1: a Christmas party. We was in there. 82 00:03:37,840 --> 00:03:44,240 Speaker 2: So it touched so many different sectors of life. NBA Yeah, 83 00:03:44,240 --> 00:03:44,840 Speaker 2: we don't. 84 00:03:44,600 --> 00:03:44,920 Speaker 4: We don't. 85 00:03:45,000 --> 00:03:48,600 Speaker 1: We don have been all like what about twelve thirteen 86 00:03:48,720 --> 00:03:51,400 Speaker 1: NBA teams in the last couple of years. So it's 87 00:03:51,480 --> 00:03:54,320 Speaker 1: just at a point where I think it doesne crossed 88 00:03:54,360 --> 00:03:58,720 Speaker 1: over finally, so now it's touching everybody and everything exactly. 89 00:03:58,840 --> 00:04:00,640 Speaker 3: I mean, like we were talking about before we came on, 90 00:04:00,680 --> 00:04:02,040 Speaker 3: I mean this showed this song came out of what 91 00:04:02,160 --> 00:04:04,200 Speaker 3: two thousand and eight, two thousand and nine, right, so 92 00:04:04,720 --> 00:04:06,840 Speaker 3: you know again it's I know, if you if you're 93 00:04:06,840 --> 00:04:08,840 Speaker 3: from Atlanta and grew up out here, you definitely heard 94 00:04:08,960 --> 00:04:10,960 Speaker 3: a bunch particular point. It's definitely kind of like crossed 95 00:04:10,960 --> 00:04:12,680 Speaker 3: over now and kind of like hit a whole new 96 00:04:13,520 --> 00:04:15,120 Speaker 3: almost like a whole new battery in it's back in 97 00:04:15,120 --> 00:04:16,760 Speaker 3: a sense like you know what, when do you think 98 00:04:16,800 --> 00:04:17,560 Speaker 3: that moment was. 99 00:04:19,080 --> 00:04:21,920 Speaker 7: I think it was a couple of moments actually definitely 100 00:04:22,080 --> 00:04:24,560 Speaker 7: definitely the power to Internet these days, and yeah, you 101 00:04:24,600 --> 00:04:28,680 Speaker 7: know what I'm saying, social media going viral and everybody 102 00:04:29,839 --> 00:04:31,559 Speaker 7: putting their opinion on it. You know what I'm saying. 103 00:04:31,640 --> 00:04:34,520 Speaker 7: I know more so last year to kick the year off. 104 00:04:35,880 --> 00:04:36,760 Speaker 2: At church, the. 105 00:04:36,800 --> 00:04:40,040 Speaker 5: Church, Yeah about that one, it'd it. 106 00:04:40,240 --> 00:04:42,120 Speaker 7: I forgot there was something else after that, and then 107 00:04:42,279 --> 00:04:45,960 Speaker 7: moving on throughout the year, Taylor Swift got a whole lot. 108 00:04:47,600 --> 00:04:50,120 Speaker 3: Oh yeah, the Swifty, Yeah, oh yeah, when the Swifty 109 00:04:50,160 --> 00:04:52,920 Speaker 3: started swagsurfing at they took it to a whole different level. 110 00:04:52,920 --> 00:04:55,600 Speaker 1: I'm sure I got in trouble last year I was 111 00:04:55,720 --> 00:05:00,159 Speaker 1: talking too much, but spight it up though all and 112 00:05:00,200 --> 00:05:01,200 Speaker 1: then the piggyback off. 113 00:05:01,240 --> 00:05:01,880 Speaker 2: What bro say? 114 00:05:01,960 --> 00:05:05,760 Speaker 1: I think it's had it's different moments where it was 115 00:05:05,800 --> 00:05:09,640 Speaker 1: crossing over, Like even before Taylor Swift, when Beyonce got 116 00:05:09,680 --> 00:05:12,040 Speaker 1: a hold, right, you know, that took it to a 117 00:05:12,080 --> 00:05:13,920 Speaker 1: whole different group of people. 118 00:05:14,640 --> 00:05:15,839 Speaker 2: What else was a big moment. 119 00:05:15,880 --> 00:05:18,279 Speaker 5: We had a lot of HBCU moments. 120 00:05:17,720 --> 00:05:20,839 Speaker 1: That Howard, that one Howard moment that I was talking 121 00:05:20,839 --> 00:05:23,560 Speaker 1: about earlier, the one from twenty fourteen, where like the 122 00:05:23,600 --> 00:05:25,200 Speaker 1: resurgence really happened. 123 00:05:25,279 --> 00:05:28,200 Speaker 2: Yeah, it was a midnight basketball game. 124 00:05:28,279 --> 00:05:30,479 Speaker 1: So that's when I guess where the colors blue and 125 00:05:30,480 --> 00:05:33,200 Speaker 1: white or whatever they played each other. So I guess 126 00:05:33,200 --> 00:05:37,000 Speaker 1: at halftime or in between quarters they played swags or 127 00:05:37,400 --> 00:05:41,599 Speaker 1: everybody in the gym with swags are fans, the team, 128 00:05:41,839 --> 00:05:45,960 Speaker 1: the coaches, the referees. So that was like what took 129 00:05:46,040 --> 00:05:46,600 Speaker 1: it out of here? 130 00:05:46,720 --> 00:05:49,200 Speaker 3: So man, and so like when y'all came up with 131 00:05:49,240 --> 00:05:50,919 Speaker 3: this whole thing too, right, Like who came up with 132 00:05:50,960 --> 00:05:51,400 Speaker 3: the dance? 133 00:05:51,760 --> 00:05:52,400 Speaker 4: Like how did the dance? 134 00:05:52,400 --> 00:05:54,240 Speaker 3: Because again, it's not when you think about it, right, 135 00:05:54,279 --> 00:05:56,960 Speaker 3: Like the song doesn't even say what to do exactly right, like, 136 00:05:57,000 --> 00:05:58,320 Speaker 3: and all of a sudden, it just kind of became 137 00:05:58,320 --> 00:06:00,279 Speaker 3: a thing where everybody knows what to do, everybody knows 138 00:06:00,320 --> 00:06:02,000 Speaker 3: what it comes on. It's like, Yo, you get next 139 00:06:02,040 --> 00:06:03,920 Speaker 3: to the person, you lock our arms, and y'all start hitting, 140 00:06:03,960 --> 00:06:05,040 Speaker 3: Like where did that even come from? 141 00:06:05,240 --> 00:06:10,480 Speaker 7: Well, the dance itself, it's two point zero in a sense. Yeah, 142 00:06:10,640 --> 00:06:12,799 Speaker 7: it started off as you know what I'm saying, something 143 00:06:12,839 --> 00:06:14,839 Speaker 7: that we've seen in the club. You know what I'm saying. 144 00:06:14,839 --> 00:06:16,640 Speaker 7: When we was going to the club, around that time. 145 00:06:17,240 --> 00:06:20,400 Speaker 7: It just never had a it never had a real 146 00:06:20,520 --> 00:06:22,760 Speaker 7: name to it. It just looked like that was surfing, 147 00:06:22,800 --> 00:06:25,040 Speaker 7: you know what I'm saying. So, and then even at 148 00:06:25,040 --> 00:06:28,159 Speaker 7: the time the dudes we seen doing it, we asked them, 149 00:06:28,160 --> 00:06:30,279 Speaker 7: you know what I'm saying, like, hey, y'all thinking about 150 00:06:30,320 --> 00:06:34,640 Speaker 7: doing this, But they was like, do your think man? 151 00:06:35,279 --> 00:06:36,680 Speaker 5: We definitely did. 152 00:06:38,120 --> 00:06:39,320 Speaker 3: I know, they could have got they could have got 153 00:06:39,360 --> 00:06:41,400 Speaker 3: some more with it, you know what I'm saying. But yeah, 154 00:06:41,440 --> 00:06:44,240 Speaker 3: I mean like it just it's traveled, you know, even 155 00:06:44,240 --> 00:06:46,920 Speaker 3: moments like Kirk Cousins doing it right now, Kirk, I 156 00:06:46,920 --> 00:06:47,880 Speaker 3: don't know what Kirk was doing. 157 00:06:48,560 --> 00:06:49,479 Speaker 5: Shouldn't stopped doing it? 158 00:06:49,520 --> 00:06:51,440 Speaker 3: That might have That might have been the downfall of 159 00:06:51,480 --> 00:06:52,800 Speaker 3: k because I feel like he might have got a 160 00:06:52,839 --> 00:06:54,080 Speaker 3: little bit too comfortable. 161 00:06:54,080 --> 00:06:56,120 Speaker 2: Put a little differ, a little bit too much dip 162 00:06:56,160 --> 00:06:56,400 Speaker 2: on this. 163 00:06:57,120 --> 00:06:59,279 Speaker 1: We like Kurt, oh, because that was a big moment 164 00:06:59,320 --> 00:07:01,080 Speaker 1: too though, you know what I'm saying that was that 165 00:07:01,160 --> 00:07:04,920 Speaker 1: was a huge moment really because right after Kirk did that, 166 00:07:05,360 --> 00:07:08,000 Speaker 1: what like a week or two later, we interviewed with 167 00:07:08,080 --> 00:07:12,480 Speaker 1: Ron Clark on Sunday Countdown on ESPN. Yeah, so it 168 00:07:12,600 --> 00:07:14,520 Speaker 1: was just like that's one of them other moments that 169 00:07:14,600 --> 00:07:16,280 Speaker 1: took it to a whole another stratosphere. 170 00:07:16,600 --> 00:07:16,800 Speaker 4: Yeah. 171 00:07:16,800 --> 00:07:18,600 Speaker 3: Again, I think it's like I always say, like there's 172 00:07:18,600 --> 00:07:20,200 Speaker 3: just like an inflection point, you know what I'm saying. 173 00:07:20,320 --> 00:07:22,400 Speaker 3: And again I think like when you see one, it 174 00:07:22,440 --> 00:07:26,040 Speaker 3: speaks to I think the power of just Atlanta culture 175 00:07:26,080 --> 00:07:28,440 Speaker 3: in general facts because it was almost like when you 176 00:07:28,480 --> 00:07:31,320 Speaker 3: see a Kirk Cousins doing that, you know that he's 177 00:07:31,680 --> 00:07:33,960 Speaker 3: connecting himself with people that are in the clause. Otherwise 178 00:07:34,000 --> 00:07:36,200 Speaker 3: they weren't doing that in Minnesota. Like I've been to 179 00:07:36,240 --> 00:07:37,920 Speaker 3: a football game in Minnesota. Let me tell you something, 180 00:07:37,960 --> 00:07:40,880 Speaker 3: anybody dy jumping around. 181 00:07:40,920 --> 00:07:43,520 Speaker 1: I look at that like his first time seeing it, 182 00:07:43,640 --> 00:07:45,560 Speaker 1: like a whole stadium. 183 00:07:45,120 --> 00:07:45,760 Speaker 5: Full of people. 184 00:07:45,840 --> 00:07:49,240 Speaker 1: Swag servant was here, and he was like, Oh, this 185 00:07:49,320 --> 00:07:52,040 Speaker 1: is what that is. He probably heard the song before, yeah, 186 00:07:52,080 --> 00:07:54,720 Speaker 1: but when he's seen it like that, like oh this 187 00:07:54,840 --> 00:07:56,880 Speaker 1: is what's going on, and it just took him over. 188 00:07:57,240 --> 00:07:57,480 Speaker 4: Yeah. 189 00:07:57,520 --> 00:07:59,600 Speaker 3: Again, this is these moments, right, We're getting to your point. 190 00:07:59,640 --> 00:08:01,960 Speaker 3: It kind of it's crossed over because you just see 191 00:08:02,000 --> 00:08:05,160 Speaker 3: people that you know are getting like culture adjacent or 192 00:08:05,200 --> 00:08:07,200 Speaker 3: like you know, they definitely didn't notice. They definitely didn't 193 00:08:07,240 --> 00:08:08,840 Speaker 3: know the song growing up. But all of a sudden, 194 00:08:08,920 --> 00:08:11,160 Speaker 3: you know, again a teammate or a friend that's kind 195 00:08:11,160 --> 00:08:13,280 Speaker 3: of introduced them to it, and now it's kind of 196 00:08:13,320 --> 00:08:15,800 Speaker 3: taking on the whole different level. How does that feel 197 00:08:15,840 --> 00:08:17,520 Speaker 3: like when you see it pop up in places you 198 00:08:17,560 --> 00:08:20,160 Speaker 3: didn't really expect, Like, again, you're probably sitting at home chilling, 199 00:08:20,600 --> 00:08:23,120 Speaker 3: you scrolling on Eggs, so you on ESPN all of 200 00:08:23,120 --> 00:08:24,960 Speaker 3: a sudden you see a Kirk Cousin's doing it, or 201 00:08:24,960 --> 00:08:26,680 Speaker 3: you see Taylor Swift doing it, Like, just what do 202 00:08:26,760 --> 00:08:27,640 Speaker 3: those moments feel like? 203 00:08:28,240 --> 00:08:28,520 Speaker 2: For me? 204 00:08:28,680 --> 00:08:32,480 Speaker 1: It's always exciting, Like as long as this song been out, 205 00:08:32,679 --> 00:08:35,679 Speaker 1: I still get excited when I see it, especially when 206 00:08:35,720 --> 00:08:38,480 Speaker 1: I see it on TV. Because you just watching a 207 00:08:38,559 --> 00:08:42,720 Speaker 1: random Louisville versus Kentucky football game on a Saturday at 208 00:08:42,720 --> 00:08:46,120 Speaker 1: twelve o'clock and they turned up Swag service, I'm like, 209 00:08:46,240 --> 00:08:49,680 Speaker 1: damn yeah, like it's still going. And then I look 210 00:08:49,720 --> 00:08:54,280 Speaker 1: at it too, like it's touching like generations younger and 211 00:08:54,360 --> 00:08:58,760 Speaker 1: younger and younger and younger, to the point where kids 212 00:08:58,800 --> 00:09:02,120 Speaker 1: that wasn't even born yet that's just now in high school, 213 00:09:02,160 --> 00:09:06,640 Speaker 1: middle school, Swag Surfer Montary, Elementary, my nephew favorite song 214 00:09:06,640 --> 00:09:07,440 Speaker 1: gets Swag Surfer. 215 00:09:07,480 --> 00:09:11,559 Speaker 2: He just turned the living so it's it's dope. 216 00:09:12,040 --> 00:09:13,840 Speaker 3: Absolutely. Now let's take it back for a second. How 217 00:09:13,840 --> 00:09:15,680 Speaker 3: did y'all get started? Like, how did y'all form this group? 218 00:09:15,679 --> 00:09:18,360 Speaker 3: How did y'all even get started before swag surf and 219 00:09:18,360 --> 00:09:19,400 Speaker 3: all that stuff came about? 220 00:09:20,720 --> 00:09:23,040 Speaker 7: In high school, me and V was in the group. 221 00:09:23,120 --> 00:09:25,640 Speaker 7: I used to have to fight to get studio times. 222 00:09:26,440 --> 00:09:29,800 Speaker 7: You know, whoever finished the verse first get on the song. 223 00:09:29,920 --> 00:09:32,440 Speaker 7: So a lot of times it was one of them things. 224 00:09:32,960 --> 00:09:36,000 Speaker 7: Him and like my cousin Yo was in the group. Okay, yeah, 225 00:09:36,040 --> 00:09:37,480 Speaker 7: she brought me to the stuff. I'm like, bring me 226 00:09:37,520 --> 00:09:39,840 Speaker 7: to the studio. Man, We'll be like, all right, we'll 227 00:09:39,840 --> 00:09:42,360 Speaker 7: bring it to the studio. So and I'm going to 228 00:09:42,440 --> 00:09:43,080 Speaker 7: the studio with. 229 00:09:43,240 --> 00:09:46,240 Speaker 5: Him killed dropped the verse I kill Killed. 230 00:09:47,200 --> 00:09:48,560 Speaker 4: What was the name of the group? You remember? 231 00:09:48,640 --> 00:09:52,320 Speaker 6: It was called Die Heart the Battery Heart. Yeah, in 232 00:09:52,400 --> 00:09:55,240 Speaker 6: the movie kind of you. You know, during that time, 233 00:09:55,280 --> 00:09:57,839 Speaker 6: it was like most songs were talking about fighting and 234 00:09:57,880 --> 00:09:58,320 Speaker 6: stuff like that. 235 00:09:58,360 --> 00:10:01,320 Speaker 5: It was an are all our songs were talking about. 236 00:10:04,400 --> 00:10:06,839 Speaker 6: And shoot, we always had a love for the music, 237 00:10:06,880 --> 00:10:08,520 Speaker 6: and you know, we want to see everybody like have 238 00:10:08,559 --> 00:10:11,320 Speaker 6: a good time at the same time, and we just 239 00:10:12,040 --> 00:10:14,160 Speaker 6: find a way to come up with swag surface. 240 00:10:13,840 --> 00:10:16,640 Speaker 7: And then uh Mo was in the group with where 241 00:10:16,640 --> 00:10:21,520 Speaker 7: the guy featured on the records in high school. Well, 242 00:10:21,640 --> 00:10:24,440 Speaker 7: we always collapsed in high school on different songs. But 243 00:10:24,520 --> 00:10:28,280 Speaker 7: it was once we got out of high school. Mook 244 00:10:28,400 --> 00:10:30,520 Speaker 7: hit me, he hit v. He was like, Hey, my 245 00:10:30,520 --> 00:10:33,520 Speaker 7: aunt got an ideal about this this group. Man, y'all 246 00:10:33,679 --> 00:10:36,400 Speaker 7: y'all the two I thought of. So we just thought 247 00:10:36,400 --> 00:10:38,240 Speaker 7: we already had chemistry. 248 00:10:38,040 --> 00:10:40,400 Speaker 2: Say it was recording hanging out every day too. 249 00:10:40,520 --> 00:10:40,760 Speaker 4: Yeah. 250 00:10:40,800 --> 00:10:44,040 Speaker 7: Anyway, so once we started doing the series, and so 251 00:10:44,080 --> 00:10:48,520 Speaker 7: I think we probably did like maybe ten songs out 252 00:10:48,520 --> 00:10:49,840 Speaker 7: of them teen you get swagged. 253 00:10:50,760 --> 00:10:53,480 Speaker 3: You know, it's always crazy too, like because you never 254 00:10:53,520 --> 00:10:55,400 Speaker 3: know what the thing is gonna be. That's why I 255 00:10:55,440 --> 00:10:57,520 Speaker 3: can say somebody like you know, creates content and does 256 00:10:57,600 --> 00:11:00,480 Speaker 3: stuff like did y'all feel like SWA was a hit 257 00:11:00,520 --> 00:11:02,080 Speaker 3: when y'all first made it? Or you know, did you 258 00:11:02,160 --> 00:11:03,920 Speaker 3: kind of feel like you know, you're like, you know, 259 00:11:03,920 --> 00:11:05,319 Speaker 3: we got something here. Did you feel like it was 260 00:11:05,320 --> 00:11:07,360 Speaker 3: a hitter? Like what was your when you first heard 261 00:11:07,400 --> 00:11:09,160 Speaker 3: the beat? Like what was your first feeling? But then 262 00:11:09,200 --> 00:11:11,559 Speaker 3: also when it was a finished product? 263 00:11:11,800 --> 00:11:14,360 Speaker 1: Man, when we first we first heard the beat because 264 00:11:14,360 --> 00:11:17,000 Speaker 1: we heard we had on my space. 265 00:11:17,480 --> 00:11:19,440 Speaker 4: Yeah, that shows how long ago. 266 00:11:21,480 --> 00:11:24,400 Speaker 1: We found uh because we was listening to like young 267 00:11:24,600 --> 00:11:26,920 Speaker 1: La and you know what I'm saying, and we found 268 00:11:26,920 --> 00:11:29,760 Speaker 1: his producer on my space. Its named Kaye on the 269 00:11:29,840 --> 00:11:32,920 Speaker 1: track right, and so we told him, like, bro, we 270 00:11:32,960 --> 00:11:35,160 Speaker 1: want to work with you. We said on what fifty 271 00:11:35,160 --> 00:11:39,280 Speaker 1: dollars and he sent us a beat pat and the 272 00:11:39,320 --> 00:11:43,120 Speaker 1: first two beats on there was mister Lennox and swag Surfing. Okay, 273 00:11:43,320 --> 00:11:47,079 Speaker 1: so we like we knew like them, we're using them. 274 00:11:47,800 --> 00:11:51,120 Speaker 1: And then like after we recorded it, it was like 275 00:11:51,440 --> 00:11:55,000 Speaker 1: we knew it was five, like it jumped five, but 276 00:11:55,840 --> 00:11:57,800 Speaker 1: it wasn't. I didn't know we had some until we 277 00:11:57,880 --> 00:12:03,800 Speaker 1: let our friends here and was like like this is 278 00:12:05,080 --> 00:12:08,199 Speaker 1: and I think we are still kind of being artists. 279 00:12:08,320 --> 00:12:11,160 Speaker 1: Felt like it was something missing still. Yeah, so we 280 00:12:11,240 --> 00:12:15,080 Speaker 1: went back and added the intro and the ad libs 281 00:12:15,440 --> 00:12:16,440 Speaker 1: and then out of. 282 00:12:16,440 --> 00:12:30,199 Speaker 4: Here, where's the concept coming from? 283 00:12:30,240 --> 00:12:32,120 Speaker 3: Like you know, how do you come up with Like again, 284 00:12:32,320 --> 00:12:33,840 Speaker 3: I'm always interested to hear how you go from like 285 00:12:34,200 --> 00:12:36,600 Speaker 3: zero to one? Right, Like, because we're in Atlanta, man, 286 00:12:36,600 --> 00:12:40,040 Speaker 3: anybody talking about surfing? How do you even concept like that? 287 00:12:40,280 --> 00:12:42,520 Speaker 5: Well? We kind of put in our song. 288 00:12:42,640 --> 00:12:45,440 Speaker 6: We had a single mister Lenix before Swide Surfer, and 289 00:12:45,480 --> 00:12:48,280 Speaker 6: I kind of put it in my verse and kind 290 00:12:48,280 --> 00:12:49,199 Speaker 6: of piggyback off that. 291 00:12:49,640 --> 00:12:51,080 Speaker 4: It's just like we're just gonna do a whole song 292 00:12:51,120 --> 00:12:51,880 Speaker 4: about it, you know what I say? 293 00:12:52,000 --> 00:12:54,440 Speaker 6: Because I started off like extra clean, like detergent on 294 00:12:54,520 --> 00:12:58,160 Speaker 6: me right, and then uh, before the hook came in, 295 00:12:58,240 --> 00:13:00,239 Speaker 6: I said, swam when I serve watching service. 296 00:13:01,000 --> 00:13:02,360 Speaker 7: And just and it just took a life of z 297 00:13:02,360 --> 00:13:06,360 Speaker 7: own for them because the beat itself, like once we 298 00:13:06,440 --> 00:13:09,400 Speaker 7: heard it, it was other novel. You can't play on this beat, 299 00:13:10,160 --> 00:13:11,600 Speaker 7: you know what I'm saying? This this this is one 300 00:13:11,640 --> 00:13:12,280 Speaker 7: of the ones. 301 00:13:12,880 --> 00:13:15,760 Speaker 1: And what he say, he described it like it's a 302 00:13:15,880 --> 00:13:19,080 Speaker 1: night in the club, like the whole hook, all the 303 00:13:19,200 --> 00:13:22,960 Speaker 1: verses hypnotic, isa it bad girl beside me, friend right 304 00:13:23,040 --> 00:13:26,320 Speaker 1: behind me. So it's what we were doing, literally, like 305 00:13:26,720 --> 00:13:30,160 Speaker 1: exactly everything we was doing because when we did the song, 306 00:13:30,200 --> 00:13:33,760 Speaker 1: we was all college age. I was, we were freshmen. 307 00:13:33,920 --> 00:13:36,200 Speaker 1: I think he was going into like his sophomore year. 308 00:13:36,559 --> 00:13:39,880 Speaker 1: Easter had just graduated from high school. So it was 309 00:13:39,920 --> 00:13:43,200 Speaker 1: like literally we was rocking polo clothes, going to wasted 310 00:13:43,480 --> 00:13:47,760 Speaker 1: all these clubs in Atlanta, Wasted Wednesdays, the Libro, all 311 00:13:47,800 --> 00:13:52,439 Speaker 1: these spots, and it just it resonated with everybody around 312 00:13:52,520 --> 00:13:54,520 Speaker 1: us because all our friends was in college too at 313 00:13:54,520 --> 00:13:54,800 Speaker 1: the time. 314 00:13:54,880 --> 00:13:56,760 Speaker 7: And then that was that was a point of time 315 00:13:56,840 --> 00:13:58,959 Speaker 7: in Atlanta. If you're from the city, or even if 316 00:13:58,960 --> 00:14:01,600 Speaker 7: you're not, this how doing that point in time? 317 00:14:02,320 --> 00:14:02,480 Speaker 2: Man? 318 00:14:02,520 --> 00:14:05,480 Speaker 7: We hitting three four five clubs a night, right, you 319 00:14:05,520 --> 00:14:07,840 Speaker 7: know what I'm saying, getting his record spent and broke. 320 00:14:07,960 --> 00:14:10,680 Speaker 7: You know what I'm saying from different DJs, It wasn't 321 00:14:10,679 --> 00:14:12,920 Speaker 7: a such thing as going viral in a sense then 322 00:14:13,520 --> 00:14:15,360 Speaker 7: outside real footwork for it. 323 00:14:15,800 --> 00:14:17,880 Speaker 3: Yeah, when did you all kind of feel like it 324 00:14:17,960 --> 00:14:19,640 Speaker 3: was starting to break through? Like you come out with 325 00:14:19,680 --> 00:14:22,400 Speaker 3: the song, you're hitting the clubs with it, Like when 326 00:14:22,400 --> 00:14:23,760 Speaker 3: did you all kind of start to feel like, you 327 00:14:23,800 --> 00:14:25,920 Speaker 3: know what, Like we knew we had something, but now 328 00:14:25,960 --> 00:14:27,400 Speaker 3: other people really starting to see it too. 329 00:14:27,480 --> 00:14:29,720 Speaker 6: Well, the first time we performed it, it was more 330 00:14:29,760 --> 00:14:32,800 Speaker 6: than us just wearing a polo clothes too, so and 331 00:14:32,880 --> 00:14:34,920 Speaker 6: then and a few people knew the dance too, so 332 00:14:35,000 --> 00:14:36,760 Speaker 6: it was like movement when we first seen it. 333 00:14:36,800 --> 00:14:38,360 Speaker 5: You know, everybody want to be a part of song, 334 00:14:38,880 --> 00:14:40,400 Speaker 5: just like how the head bust move was. You know, 335 00:14:40,440 --> 00:14:41,040 Speaker 5: it was easy to do. 336 00:14:41,160 --> 00:14:45,000 Speaker 6: Everybody can do it east side stump et cetera, Lean 337 00:14:45,040 --> 00:14:48,240 Speaker 6: me the rock with it. And our first time we 338 00:14:48,280 --> 00:14:50,680 Speaker 6: performed it, we had like a it was like probably 339 00:14:50,680 --> 00:14:53,080 Speaker 6: about ten of us doing it, and then it just 340 00:14:53,120 --> 00:14:54,240 Speaker 6: kind of like a snowball effick. 341 00:14:54,880 --> 00:14:56,840 Speaker 5: The next people that see us do it, they want 342 00:14:56,880 --> 00:14:57,560 Speaker 5: to be a part of it. 343 00:14:57,600 --> 00:14:58,880 Speaker 6: They want to be a part of it, and it 344 00:14:59,000 --> 00:15:00,760 Speaker 6: just kind of spread it like that before everybody went 345 00:15:00,800 --> 00:15:01,520 Speaker 6: back to college. 346 00:15:01,880 --> 00:15:03,760 Speaker 7: And then that's the thing, like you said, when once 347 00:15:03,840 --> 00:15:07,520 Speaker 7: everybody went to school from that summer because we probably 348 00:15:08,160 --> 00:15:13,240 Speaker 7: I think we probably dropped it maybe, So by that time, 349 00:15:13,280 --> 00:15:16,280 Speaker 7: everybody going back to college to all beneath for it, valley, 350 00:15:16,400 --> 00:15:21,000 Speaker 7: our southern wherever, they took it with them. 351 00:15:21,240 --> 00:15:24,040 Speaker 5: By that fall, we're doing home. 352 00:15:24,120 --> 00:15:25,160 Speaker 2: Yeah, we was everywhere. 353 00:15:25,600 --> 00:15:27,400 Speaker 3: Yeah, I mean because especially to your point right, like 354 00:15:27,440 --> 00:15:29,240 Speaker 3: everybody especially out here in Georgia. I mean I went 355 00:15:29,240 --> 00:15:31,080 Speaker 3: to Georgia Southern myself, you know what I'm saying. So 356 00:15:31,120 --> 00:15:34,280 Speaker 3: everybody comes back home for the summer, we get all 357 00:15:34,280 --> 00:15:36,400 Speaker 3: the music, you know what I mean. Like I remember 358 00:15:36,400 --> 00:15:37,560 Speaker 3: I used to come back up here and get the 359 00:15:37,680 --> 00:15:40,120 Speaker 3: music and take stuff back to school and then all 360 00:15:40,120 --> 00:15:41,320 Speaker 3: of a sudden, Yeah, all of a sudden, you know, 361 00:15:41,600 --> 00:15:44,680 Speaker 3: the school gets their hands on the fraternities and sororities, 362 00:15:44,680 --> 00:15:47,720 Speaker 3: starts stepping to it. Now you're doing homecomings, and then 363 00:15:47,760 --> 00:15:49,520 Speaker 3: those people are now taking it somewhere else, and so 364 00:15:49,560 --> 00:15:51,520 Speaker 3: it almost just seems like a snowball effect. 365 00:15:51,360 --> 00:15:54,920 Speaker 1: Right right, And that's that's just like literally what it is, 366 00:15:56,200 --> 00:16:00,360 Speaker 1: because I think the first school we did have been 367 00:16:00,400 --> 00:16:02,400 Speaker 1: like Gordon, and so. 368 00:16:02,560 --> 00:16:04,280 Speaker 2: Like you know, that's only like forty five. 369 00:16:04,360 --> 00:16:07,480 Speaker 1: It's just seemed like every week we was getting further 370 00:16:07,560 --> 00:16:11,280 Speaker 1: and further outside of the East Side, outside of Atlanta. 371 00:16:11,400 --> 00:16:14,640 Speaker 2: So we in Gordon this week, West Georgia, then we in. 372 00:16:16,560 --> 00:16:26,200 Speaker 1: Valley Georgia, Southern Alabama State, Tennessee State, still Man Alabama, 373 00:16:26,280 --> 00:16:29,480 Speaker 1: and them south east South Carolina State. So it's just 374 00:16:29,560 --> 00:16:32,360 Speaker 1: like it was just it was like this, it was 375 00:16:32,400 --> 00:16:34,440 Speaker 1: like a I know, we're on radio, but it was 376 00:16:34,480 --> 00:16:38,360 Speaker 1: like just spreading like Witer and Roder and Rider like 377 00:16:38,440 --> 00:16:39,880 Speaker 1: every every day basically. 378 00:16:40,280 --> 00:16:42,360 Speaker 3: Yeah, I mean it kind of reminds me of you know, 379 00:16:42,440 --> 00:16:44,240 Speaker 3: even how like when when Ti and them kind of 380 00:16:44,240 --> 00:16:45,680 Speaker 3: got rolling back in the day. But it's kind of 381 00:16:45,680 --> 00:16:47,280 Speaker 3: a similar thing to where you know, they took that 382 00:16:47,320 --> 00:16:49,480 Speaker 3: thing and hit all the colleges up and you know, 383 00:16:49,600 --> 00:16:52,280 Speaker 3: because again those things travel. Now you're going now you're 384 00:16:52,320 --> 00:16:54,320 Speaker 3: outside of schools and just Georgia. Now you're in schools 385 00:16:54,320 --> 00:16:57,240 Speaker 3: in Alabama and Tennessee and Florida. And then, like I said, 386 00:16:57,240 --> 00:16:58,880 Speaker 3: those people grow up and they kind of take this 387 00:16:58,960 --> 00:17:00,520 Speaker 3: song with them and all this up and it kind 388 00:17:00,520 --> 00:17:03,720 Speaker 3: of blows up like globally, though, where have y'all seen 389 00:17:03,760 --> 00:17:05,520 Speaker 3: this grow to? Like I don't know if people swagsurfing 390 00:17:05,520 --> 00:17:07,880 Speaker 3: in Dubai, Like, whe're some places that they haven't seen 391 00:17:07,920 --> 00:17:09,560 Speaker 3: that you didn't expect it to travel to that it 392 00:17:09,640 --> 00:17:10,040 Speaker 3: showed up. 393 00:17:10,119 --> 00:17:12,720 Speaker 2: And I was in Japan for my birthday. 394 00:17:13,359 --> 00:17:16,399 Speaker 1: I was just chilling, like chilling, and somebody ran up 395 00:17:16,440 --> 00:17:18,680 Speaker 1: on me like, oh, I know who you are, and 396 00:17:18,720 --> 00:17:22,280 Speaker 1: they started surfing. I'm like dang, like but they we 397 00:17:22,320 --> 00:17:24,479 Speaker 1: was out there, they played in the club. We've been 398 00:17:24,520 --> 00:17:29,320 Speaker 1: to Germany a few times, Dubai, Bahrain. 399 00:17:29,200 --> 00:17:33,160 Speaker 5: Kunnar else, the internet and stuff like that. 400 00:17:33,280 --> 00:17:38,560 Speaker 1: Yeah, the Dirty December in Nigeria, Canada is everywhere, bro 401 00:17:38,680 --> 00:17:40,720 Speaker 1: Like everywhere. 402 00:17:41,119 --> 00:17:42,480 Speaker 2: It's so crazy to see. 403 00:17:42,520 --> 00:17:46,399 Speaker 3: It's like, man, what they know about it out there now? 404 00:17:47,160 --> 00:17:49,480 Speaker 3: Y'all again, the song starts to blow up, things starts 405 00:17:49,520 --> 00:17:51,800 Speaker 3: to happen. But obviously there's a business side of this 406 00:17:51,840 --> 00:17:53,880 Speaker 3: stuff too. Fact like, what were some of the things 407 00:17:54,000 --> 00:17:55,840 Speaker 3: y'all were doing to help get the business in order 408 00:17:55,880 --> 00:17:57,919 Speaker 3: as this song was starting to take off and it 409 00:17:57,960 --> 00:17:58,920 Speaker 3: was getting more well known. 410 00:17:59,520 --> 00:18:01,560 Speaker 1: I know, one of the main things we did was 411 00:18:01,640 --> 00:18:04,720 Speaker 1: kind of build a team. So we had our manager, 412 00:18:05,280 --> 00:18:07,840 Speaker 1: and I think one of the one of the smartest 413 00:18:07,840 --> 00:18:11,000 Speaker 1: things we did was start a promo team, and we 414 00:18:11,080 --> 00:18:14,560 Speaker 1: had them basically like throwing parties and stuff around the city. 415 00:18:14,640 --> 00:18:17,720 Speaker 1: So whenever we would be in town, we would go 416 00:18:17,800 --> 00:18:20,440 Speaker 1: to they party and get some new music played or 417 00:18:20,960 --> 00:18:24,040 Speaker 1: perform swag at they party. We made it to where 418 00:18:24,440 --> 00:18:27,800 Speaker 1: basically we always kind of had a platform to put 419 00:18:27,800 --> 00:18:33,480 Speaker 1: on display. And then really even before that, like backtracking, 420 00:18:34,000 --> 00:18:38,080 Speaker 1: we got our first deal when we signed January two 421 00:18:38,119 --> 00:18:40,240 Speaker 1: thousand and nine and the song came out May two 422 00:18:40,280 --> 00:18:43,480 Speaker 1: thousand and eight. We signed with def Jam January two 423 00:18:43,520 --> 00:18:47,160 Speaker 1: thousand and nine, and I feel like making that deal 424 00:18:48,760 --> 00:18:52,160 Speaker 1: also helped the spread of the song definitely with the marketing. 425 00:18:51,800 --> 00:18:54,520 Speaker 5: CUD Yeah TV, and that was one on system part 426 00:18:54,680 --> 00:18:56,440 Speaker 5: was kind of going crazy. 427 00:18:56,680 --> 00:18:59,359 Speaker 6: Yeah so they got they got a chance to see 428 00:19:00,080 --> 00:19:01,640 Speaker 6: has put the visual behind the song. 429 00:19:01,800 --> 00:19:03,600 Speaker 7: And I think that was like one of the last 430 00:19:03,720 --> 00:19:08,080 Speaker 7: years that they did spring Bling. Oh yeah, we went, 431 00:19:08,200 --> 00:19:10,040 Speaker 7: we wented this, they got to do that. 432 00:19:10,520 --> 00:19:12,000 Speaker 3: Yeah, I mean that that was that was kind of 433 00:19:12,040 --> 00:19:14,439 Speaker 3: like the heyday of you know, all those shows again 434 00:19:14,680 --> 00:19:18,199 Speaker 3: B T one O six in part tr L. You know, 435 00:19:18,320 --> 00:19:20,040 Speaker 3: you kind of had these moments. Everybody was still watching 436 00:19:20,040 --> 00:19:20,560 Speaker 3: the music. 437 00:19:20,440 --> 00:19:21,240 Speaker 4: Videos and stuff. 438 00:19:21,280 --> 00:19:23,760 Speaker 3: And again, I think like when those things happened too, 439 00:19:23,760 --> 00:19:26,160 Speaker 3: because now you know, and I'm not going to get 440 00:19:26,160 --> 00:19:28,200 Speaker 3: into like my over critique on music now, but again, 441 00:19:28,240 --> 00:19:30,119 Speaker 3: like now music comes out so quickly that a lot 442 00:19:30,160 --> 00:19:32,920 Speaker 3: of time it finds, you know, but like again, when 443 00:19:32,960 --> 00:19:36,000 Speaker 3: you kind of like build something so intentionally and organically, 444 00:19:36,480 --> 00:19:38,199 Speaker 3: you know, it's just got a better foundation to kind 445 00:19:38,200 --> 00:19:39,800 Speaker 3: of spread on. Like I said, you got people that 446 00:19:39,840 --> 00:19:42,680 Speaker 3: you probably probably saw y'all perform at Spring Bring that 447 00:19:42,880 --> 00:19:45,679 Speaker 3: now own their own companies, that now have their own families. 448 00:19:45,680 --> 00:19:47,320 Speaker 3: They're like, yo, I got to get these guys out here. 449 00:19:47,359 --> 00:19:48,240 Speaker 3: I remember this moment. 450 00:19:48,240 --> 00:19:51,040 Speaker 2: I want moment that's literally exactly what we happened. 451 00:19:51,080 --> 00:19:53,159 Speaker 1: And a lot of the corporate stuff we do is 452 00:19:53,200 --> 00:19:57,119 Speaker 1: from people that we came across at a party that 453 00:19:57,480 --> 00:19:59,600 Speaker 1: you know, people we knew from high school, people we 454 00:19:59,680 --> 00:20:03,679 Speaker 1: knew from college. But the one thing about it is 455 00:20:04,080 --> 00:20:07,400 Speaker 1: all of these people always remember exactly where they were 456 00:20:07,480 --> 00:20:09,560 Speaker 1: and what they were doing when they heard swag surface. 457 00:20:09,680 --> 00:20:12,680 Speaker 2: So it's like always like a point of conversation like why. 458 00:20:12,520 --> 00:20:15,040 Speaker 1: Find it, bring y'all to my company Christmas party and 459 00:20:15,080 --> 00:20:16,560 Speaker 1: introduce y'all to everybody, And. 460 00:20:17,080 --> 00:20:20,040 Speaker 7: It always start with like me personally, like man, I 461 00:20:20,080 --> 00:20:23,040 Speaker 7: remember who I remember? Man, bro, I remember you know 462 00:20:23,080 --> 00:20:26,439 Speaker 7: what I'm saying. It's always that it always start with that, Oh. 463 00:20:26,320 --> 00:20:28,600 Speaker 3: Man, what's been for each one of you individually, like 464 00:20:28,600 --> 00:20:31,000 Speaker 3: what's been kind of your favorite moment in this journey? 465 00:20:31,760 --> 00:20:33,320 Speaker 6: Well, for me, it's like seeing like some of my 466 00:20:33,359 --> 00:20:37,919 Speaker 6: favorite artists do it, players and coaches like oh, of course, Beyonce, 467 00:20:38,040 --> 00:20:42,520 Speaker 6: that was huge, Yeah, Beyonce, Janet Jackson, and like Roy 468 00:20:42,560 --> 00:20:45,760 Speaker 6: Williams the kind of crossover and then kind of let 469 00:20:45,840 --> 00:20:48,439 Speaker 6: people know like hold on, I know this old this 470 00:20:48,560 --> 00:20:52,159 Speaker 6: old guy can't dance, but it's like, you know, like 471 00:20:52,160 --> 00:20:53,760 Speaker 6: if he can do it, everybody else can do it. 472 00:20:53,760 --> 00:20:56,679 Speaker 6: And then when they see people like Roy Williams doing it, 473 00:20:57,200 --> 00:20:59,199 Speaker 6: they first thing to do. They were like, what was 474 00:20:59,200 --> 00:21:01,159 Speaker 6: that song that everybody doing the stadium and then they 475 00:21:01,240 --> 00:21:02,919 Speaker 6: gonna look it up for themself and they, you know, 476 00:21:02,920 --> 00:21:04,040 Speaker 6: they get the experience theyself. 477 00:21:04,359 --> 00:21:05,280 Speaker 4: Yeah, how about y'all? 478 00:21:06,200 --> 00:21:07,080 Speaker 2: I had so many. 479 00:21:07,960 --> 00:21:10,680 Speaker 1: My favorite probably my most favorite morning I know, Mike 480 00:21:10,760 --> 00:21:11,520 Speaker 1: know what I'm about to say. 481 00:21:11,520 --> 00:21:13,040 Speaker 2: It was Something in the Water. 482 00:21:13,600 --> 00:21:18,040 Speaker 1: That was for real, his first We did his festival 483 00:21:18,040 --> 00:21:21,280 Speaker 1: the first year he did it. So we went out 484 00:21:21,359 --> 00:21:24,760 Speaker 1: there really not knowing what to expect. But it was 485 00:21:24,840 --> 00:21:28,680 Speaker 1: like eighty thousand people on Virginia Beach. I ain't never 486 00:21:28,960 --> 00:21:32,520 Speaker 1: before then, I had never seen that many people in 487 00:21:32,640 --> 00:21:36,879 Speaker 1: one place, and so when the song comes on, the 488 00:21:36,920 --> 00:21:39,520 Speaker 1: crowd was so big, it was like we couldn't control 489 00:21:39,600 --> 00:21:42,800 Speaker 1: it and it just everybody lost their mind and it 490 00:21:42,920 --> 00:21:44,639 Speaker 1: was like the big It went viral. 491 00:21:45,119 --> 00:21:47,200 Speaker 2: So for me, that was like the biggest one. 492 00:21:48,040 --> 00:21:50,119 Speaker 5: For me and as a reseller. 493 00:21:50,240 --> 00:21:53,560 Speaker 7: Last February we did the Chief Super Bowl after party. 494 00:21:53,640 --> 00:21:54,200 Speaker 2: That was crazy. 495 00:21:54,760 --> 00:21:57,680 Speaker 7: That was crazy, And in that after party, you got 496 00:21:57,960 --> 00:22:00,520 Speaker 7: the owners, you got the Season two get hold of, 497 00:22:00,600 --> 00:22:04,439 Speaker 7: you got the players family players families, and then the 498 00:22:04,520 --> 00:22:14,680 Speaker 7: lineup was Us, Ludacris, Red Hot, Post Malone, I think 499 00:22:14,760 --> 00:22:23,000 Speaker 7: Tiger Yeah, it was a moment, like you know what 500 00:22:23,000 --> 00:22:24,480 Speaker 7: I'm saying. Like I said, they had just won the 501 00:22:24,520 --> 00:22:27,520 Speaker 7: Super Bowl and for us to be able to do 502 00:22:27,560 --> 00:22:29,240 Speaker 7: that in front of them, and the feedback we got 503 00:22:29,320 --> 00:22:30,320 Speaker 7: it was, it was amazing. 504 00:22:42,320 --> 00:22:44,399 Speaker 3: What do you think is important, especially if y'all be 505 00:22:44,400 --> 00:22:46,359 Speaker 3: in a group for the last you know, over a 506 00:22:46,400 --> 00:22:48,280 Speaker 3: decade and and and kind of learning all these things 507 00:22:48,320 --> 00:22:49,720 Speaker 3: would have been some things that you all have had 508 00:22:49,720 --> 00:22:51,720 Speaker 3: to do to just make sure that y'all stay on 509 00:22:51,760 --> 00:22:53,560 Speaker 3: the same page and stay connected, because I'm sure lots 510 00:22:53,560 --> 00:22:55,359 Speaker 3: of opportunities come at y'all. You know, I'm sure that 511 00:22:55,480 --> 00:22:57,679 Speaker 3: I'm sure y'all don't agree on everything, right, nobody agrees 512 00:22:57,720 --> 00:22:59,760 Speaker 3: on everything. Just what do y'all do to make sure 513 00:22:59,800 --> 00:23:01,560 Speaker 3: y'all stay tight and on the same page as a 514 00:23:01,600 --> 00:23:03,880 Speaker 3: group so that y'all continue to stay on this wave 515 00:23:03,920 --> 00:23:06,560 Speaker 3: and keep winning, just keep going for real. 516 00:23:07,320 --> 00:23:11,359 Speaker 1: I'll say, we make sure we communicate, especially on the 517 00:23:11,400 --> 00:23:14,800 Speaker 1: important things, yeap when these deals coming across. 518 00:23:14,440 --> 00:23:17,200 Speaker 2: Or whatever, like we just did a. 519 00:23:16,920 --> 00:23:21,040 Speaker 1: Publish and deal with two years ago now with a 520 00:23:21,119 --> 00:23:23,840 Speaker 1: Rock Nation, So that was one of the things, like 521 00:23:23,920 --> 00:23:27,280 Speaker 1: we really had to sit down and decide if that's. 522 00:23:27,080 --> 00:23:28,080 Speaker 2: What we wanted to do. 523 00:23:28,680 --> 00:23:30,800 Speaker 1: So when it comes to I think that's the biggest thing, 524 00:23:30,880 --> 00:23:32,480 Speaker 1: is like when it comes to cern stuff, we just 525 00:23:32,520 --> 00:23:36,520 Speaker 1: make sure we get each other's opinions and take it 526 00:23:36,560 --> 00:23:37,919 Speaker 1: to a vote and. 527 00:23:37,960 --> 00:23:38,520 Speaker 2: Just try to. 528 00:23:40,080 --> 00:23:42,000 Speaker 1: You know, go about it that way so that way, 529 00:23:42,480 --> 00:23:45,600 Speaker 1: you know, nobody feels slighted or whatever the case may be. 530 00:23:46,240 --> 00:23:48,840 Speaker 3: What's been one of the you know, biggest lessons that 531 00:23:48,880 --> 00:23:51,000 Speaker 3: you all have learned kind of on this journey again, 532 00:23:51,119 --> 00:23:53,000 Speaker 3: especially you kind of have it again the song pops 533 00:23:53,000 --> 00:23:55,160 Speaker 3: off and it kind of gets this whole second resurgence 534 00:23:55,760 --> 00:23:57,760 Speaker 3: years later, Like, what's what's kind of a big lesson 535 00:23:57,840 --> 00:23:59,840 Speaker 3: you off taken away from this whole journey. 536 00:24:00,040 --> 00:24:03,119 Speaker 1: On your paperwork? You know what I'm saying, really knowing 537 00:24:03,200 --> 00:24:06,280 Speaker 1: what's in your paperwork? What's the splits? How long it's 538 00:24:06,320 --> 00:24:07,920 Speaker 1: gonna take you to recoup this deal? 539 00:24:08,080 --> 00:24:08,600 Speaker 4: That deal? 540 00:24:09,800 --> 00:24:13,639 Speaker 1: Because I can, you know, speaking for myself, when we 541 00:24:13,680 --> 00:24:16,520 Speaker 1: first popped off, I was just having fun. You know, 542 00:24:16,760 --> 00:24:21,320 Speaker 1: it's music. We love making music, but it's a music business. 543 00:24:21,359 --> 00:24:24,639 Speaker 1: And so when I finally realized it was a business, 544 00:24:24,840 --> 00:24:26,800 Speaker 1: I had to like. It made me take a deep 545 00:24:26,920 --> 00:24:30,840 Speaker 1: dive and to study the business itself. On what are 546 00:24:30,840 --> 00:24:33,440 Speaker 1: publishing deals? What is a single deal? What is an 547 00:24:33,480 --> 00:24:37,480 Speaker 1: album deal? What are points? What is publishing? Like, publishing 548 00:24:37,560 --> 00:24:41,600 Speaker 1: is the most complicated stuff ever, So I think that 549 00:24:41,800 --> 00:24:43,159 Speaker 1: was like the main thing for me. 550 00:24:43,320 --> 00:24:46,399 Speaker 7: And then even around even in the beginning, I can 551 00:24:46,480 --> 00:24:50,040 Speaker 7: say that we had good people around us that didn't 552 00:24:50,920 --> 00:24:52,120 Speaker 7: let us feel in a sense. 553 00:24:52,160 --> 00:24:54,600 Speaker 5: As far as the paperwork, we went in to depth. 554 00:24:54,680 --> 00:24:56,200 Speaker 5: Jam l A. 555 00:24:56,320 --> 00:24:56,560 Speaker 6: Reed. 556 00:24:56,680 --> 00:25:00,400 Speaker 5: He was like, nah, I don't want they publishing, I'm saying. 557 00:25:00,440 --> 00:25:03,320 Speaker 7: So he even let us like, cool, we'll do the deal, 558 00:25:03,400 --> 00:25:07,159 Speaker 7: but y'all keep y'all publishing management at the time. Our 559 00:25:07,240 --> 00:25:10,760 Speaker 7: lawyer at the time made sure that that was situated, 560 00:25:11,280 --> 00:25:15,159 Speaker 7: you know what I'm saying. So after I mean years 561 00:25:15,200 --> 00:25:18,679 Speaker 7: not years later, but as time moves on, we learned ourselves, 562 00:25:18,880 --> 00:25:19,520 Speaker 7: you know what I'm saying. 563 00:25:20,359 --> 00:25:22,400 Speaker 3: So you know, I mean that's Look, that's the recurring 564 00:25:22,400 --> 00:25:23,639 Speaker 3: theme I hear from a lot of people when they 565 00:25:23,680 --> 00:25:25,359 Speaker 3: come in on the podcast. It's just the importance they 566 00:25:25,440 --> 00:25:27,560 Speaker 3: having a team and the right people around you, and 567 00:25:27,560 --> 00:25:30,560 Speaker 3: like I said, knowing your paperwork, especially when opportunities are 568 00:25:30,560 --> 00:25:33,000 Speaker 3: coming fast. They came from all over the place. Everybody 569 00:25:33,040 --> 00:25:34,800 Speaker 3: wants that like they got your best interest in mind, 570 00:25:34,920 --> 00:25:36,720 Speaker 3: but they obviously got their own interest in mind, you 571 00:25:36,720 --> 00:25:38,000 Speaker 3: know what I'm saying, So me able to kind of 572 00:25:38,000 --> 00:25:40,880 Speaker 3: have those balances and whatnot. Like what do y'all think 573 00:25:40,960 --> 00:25:42,240 Speaker 3: is next though? You know what I'm saying, As y'all 574 00:25:42,240 --> 00:25:43,960 Speaker 3: can team to kind of you know, ride this thing 575 00:25:44,000 --> 00:25:47,560 Speaker 3: and grow this thing, Like how does swag surfing evolve 576 00:25:47,640 --> 00:25:50,440 Speaker 3: and go even bigger and further man. 577 00:25:50,400 --> 00:25:52,760 Speaker 6: Well, basically just trying to get him on bigger stages 578 00:25:52,800 --> 00:25:57,360 Speaker 6: like events like maybe the Olympics, stuff like that, bigger 579 00:25:57,400 --> 00:25:59,560 Speaker 6: stages where they can where it can be spread because 580 00:25:59,600 --> 00:26:00,560 Speaker 6: everybody you heard of it. 581 00:26:01,119 --> 00:26:03,000 Speaker 5: That's the thing about it, Like it's still new to 582 00:26:03,119 --> 00:26:03,600 Speaker 5: some people. 583 00:26:03,760 --> 00:26:06,639 Speaker 4: That's crazy. It's really crazy when you think about it, 584 00:26:06,680 --> 00:26:07,000 Speaker 4: Like it's. 585 00:26:06,880 --> 00:26:10,479 Speaker 6: Still different, different collages, Like you know, a few colleges 586 00:26:10,520 --> 00:26:13,400 Speaker 6: locking in, but different colleges, you know, get the Harvard's 587 00:26:13,440 --> 00:26:17,240 Speaker 6: and all those colleges, and just for the business spread more. 588 00:26:18,400 --> 00:26:21,520 Speaker 2: For me, I think it's uh, movies and TV. 589 00:26:22,160 --> 00:26:25,320 Speaker 1: Yeah, for the song and for us, I think that's 590 00:26:25,480 --> 00:26:27,680 Speaker 1: like the main thing we've been doing these last few 591 00:26:27,760 --> 00:26:30,720 Speaker 1: years is like because the song took off so fast 592 00:26:31,040 --> 00:26:34,119 Speaker 1: that it was hard for people to put the song 593 00:26:34,280 --> 00:26:36,840 Speaker 1: with us If that makes sense. So it's like we've 594 00:26:36,840 --> 00:26:39,800 Speaker 1: been kind of running the song down since it came out, 595 00:26:40,040 --> 00:26:42,160 Speaker 1: But I think we getting to a point now where 596 00:26:42,840 --> 00:26:46,119 Speaker 1: people are starting to put us with the song, our faces, 597 00:26:46,880 --> 00:26:49,960 Speaker 1: you know, we getting recognized, We're getting invited all these things. 598 00:26:50,880 --> 00:26:53,640 Speaker 1: So I think movies and TV is like the next 599 00:26:53,640 --> 00:26:54,680 Speaker 1: and video games too. 600 00:26:55,160 --> 00:26:55,440 Speaker 4: Nah. 601 00:26:55,440 --> 00:26:56,879 Speaker 3: You know, it was funny you said that because I 602 00:26:56,880 --> 00:26:58,879 Speaker 3: was gonna ask about video games, but to kind of 603 00:26:59,000 --> 00:27:01,120 Speaker 3: piggyback off what you just said about movies and TV, 604 00:27:01,240 --> 00:27:03,439 Speaker 3: I had, Yeah, I had my guy, mister Hanky in here, 605 00:27:03,480 --> 00:27:06,000 Speaker 3: you know, and he actually he actually made the beat 606 00:27:06,000 --> 00:27:08,520 Speaker 3: for butter Nom, he made the see and him we 607 00:27:08,840 --> 00:27:10,760 Speaker 3: were good buddies, and uh, that's one of the things 608 00:27:10,800 --> 00:27:13,119 Speaker 3: he was even talking about was just he wished he 609 00:27:13,119 --> 00:27:15,560 Speaker 3: would have known about like the movie game and like 610 00:27:15,600 --> 00:27:18,040 Speaker 3: all that stuff earlier, because he's like, yeah, man, these 611 00:27:18,080 --> 00:27:21,960 Speaker 3: movie checks are different, bro movie moments, Like I'm doing 612 00:27:21,960 --> 00:27:23,840 Speaker 3: one thing, but like you know, he's got his music 613 00:27:23,880 --> 00:27:26,080 Speaker 3: in movies now and other stuff and even to your point, 614 00:27:26,680 --> 00:27:29,080 Speaker 3: video games. You know, just there's so many ways to 615 00:27:29,160 --> 00:27:32,080 Speaker 3: kind of you know, distribute the content, you know, especially now, 616 00:27:32,119 --> 00:27:33,600 Speaker 3: like I said, y'all started this off man, it was 617 00:27:33,640 --> 00:27:36,800 Speaker 3: into MySpace day, Like I didn't think that the iPhone 618 00:27:36,800 --> 00:27:38,600 Speaker 3: probably wasn't out yet, it was just coming out. 619 00:27:38,880 --> 00:27:40,439 Speaker 4: Nobody was even thinking about, like. 620 00:27:42,520 --> 00:27:44,600 Speaker 1: You know what I mean, because, like I was saying, 621 00:27:44,680 --> 00:27:48,000 Speaker 1: like the whole reason why I feel like I don't 622 00:27:48,040 --> 00:27:52,840 Speaker 1: necessarily think the song died down, but it was less 623 00:27:52,920 --> 00:27:56,720 Speaker 1: visible until the better phone started to come out. Yeah, 624 00:27:56,760 --> 00:27:59,520 Speaker 1: people could record it and now post it to any 625 00:27:59,640 --> 00:28:01,960 Speaker 1: everything ain't But. 626 00:28:01,520 --> 00:28:03,840 Speaker 7: It was in a transitional space because even when we dropped, 627 00:28:03,840 --> 00:28:06,280 Speaker 7: we had just missed ring tongs, right, you know what 628 00:28:06,280 --> 00:28:10,320 Speaker 7: I'm saying. So music and the way you receive music 629 00:28:10,440 --> 00:28:13,160 Speaker 7: was changing at the time, and like like move said, 630 00:28:13,200 --> 00:28:17,840 Speaker 7: it wouldn't until it caught up when things start going viral, 631 00:28:17,880 --> 00:28:20,840 Speaker 7: you get your vines, you know what I'm saying, vine, 632 00:28:20,880 --> 00:28:22,359 Speaker 7: the first TikTok. 633 00:28:22,359 --> 00:28:24,920 Speaker 4: Yeah for real, for real five second videos. 634 00:28:25,400 --> 00:28:28,840 Speaker 7: Yeah, So it wasn't until things like that that it 635 00:28:29,000 --> 00:28:29,880 Speaker 7: started catching up. 636 00:28:30,520 --> 00:28:32,600 Speaker 3: You know, if y'all could again, because I'm just thinking about, 637 00:28:32,720 --> 00:28:34,960 Speaker 3: you know, all the stuff that's happened beyond saying everything else, 638 00:28:35,000 --> 00:28:37,920 Speaker 3: but like what's what's like y'all's dream show where y'all's 639 00:28:37,960 --> 00:28:40,480 Speaker 3: dream place to see swag surf. It happened like we 640 00:28:40,480 --> 00:28:42,400 Speaker 3: swaged surfing at the White House. I mean not probably 641 00:28:42,400 --> 00:28:42,880 Speaker 3: not right now. 642 00:28:44,200 --> 00:28:51,960 Speaker 1: You know when the parties they danced to it, I think, 643 00:28:52,040 --> 00:28:55,640 Speaker 1: I'm I'm gonna roll with v. The Olympics is next, okay, 644 00:28:55,760 --> 00:28:59,600 Speaker 1: the Olympics like Royal Cup Olympics something where it's like 645 00:28:59,720 --> 00:29:01,360 Speaker 1: literally on the world stage. 646 00:29:01,840 --> 00:29:03,440 Speaker 4: Hey we got we got the World Cup coming there. 647 00:29:03,480 --> 00:29:08,000 Speaker 6: Lit you know, Hockey NASCAR is basically different sports where 648 00:29:08,000 --> 00:29:09,960 Speaker 6: everybody can have fun because they. 649 00:29:10,520 --> 00:29:14,040 Speaker 5: Auburn what's called what's what's it called with the horses question. 650 00:29:14,080 --> 00:29:15,040 Speaker 4: Of the question. 651 00:29:15,320 --> 00:29:18,920 Speaker 6: Yeah, the question last year too, So it's kind of 652 00:29:18,960 --> 00:29:20,680 Speaker 6: like more people catching on to it. 653 00:29:21,440 --> 00:29:22,320 Speaker 4: Yeah, I mean that's the thing. 654 00:29:22,320 --> 00:29:23,959 Speaker 3: You know again, it's it's just funny when you kind 655 00:29:23,960 --> 00:29:27,160 Speaker 3: of think about why things pop off and why things 656 00:29:27,200 --> 00:29:30,240 Speaker 3: go viral, because like even all these new dances and stuff, 657 00:29:30,240 --> 00:29:32,040 Speaker 3: like you got to remember all the moves and the stuff, 658 00:29:32,160 --> 00:29:33,920 Speaker 3: and you got to go practice at home and do 659 00:29:34,000 --> 00:29:36,320 Speaker 3: all this stuff like this, Like anybody can kind of 660 00:29:36,320 --> 00:29:37,880 Speaker 3: sway left and right, you know what I'm saying. They 661 00:29:37,920 --> 00:29:39,400 Speaker 3: might do it a little bit differently, but once they 662 00:29:39,480 --> 00:29:40,960 Speaker 3: kind of see it once or twice, you know, it's 663 00:29:41,080 --> 00:29:43,440 Speaker 3: it's very easy to kind of pick up and it 664 00:29:43,440 --> 00:29:45,520 Speaker 3: seems like very transferable at the end of the day too. 665 00:29:45,520 --> 00:29:46,800 Speaker 4: It's just about having fun. 666 00:29:46,720 --> 00:29:49,160 Speaker 1: And I think that's what makes it work because, like 667 00:29:49,240 --> 00:29:52,280 Speaker 1: you said earlier, there are no instructions to the song, right, 668 00:29:52,400 --> 00:29:55,360 Speaker 1: so you kind of got to be like you. 669 00:29:55,400 --> 00:29:57,560 Speaker 5: Got to join in with somebody to know what to do. 670 00:29:57,680 --> 00:30:00,800 Speaker 1: And I think by us explaining it how to do 671 00:30:00,840 --> 00:30:03,760 Speaker 1: it in the song, it made the dance that much bigger. 672 00:30:03,880 --> 00:30:05,640 Speaker 4: Absolutely absolutely made it. 673 00:30:05,560 --> 00:30:08,240 Speaker 3: It made it that much bigger because again, it's spread 674 00:30:08,240 --> 00:30:09,640 Speaker 3: by you had to see somebody, You had to be 675 00:30:09,680 --> 00:30:12,080 Speaker 3: demonstrated how to do it right, you know what I mean. Yes, 676 00:30:12,080 --> 00:30:14,280 Speaker 3: it's not no I'm gonna step in and watch yours. Know, 677 00:30:14,480 --> 00:30:16,640 Speaker 3: like you know, there's no YouTube tutorial on it. You 678 00:30:16,640 --> 00:30:18,880 Speaker 3: know what I'm saying. It's just like I learned how 679 00:30:18,880 --> 00:30:21,520 Speaker 3: to do this by doing it, and it's something I 680 00:30:21,520 --> 00:30:24,000 Speaker 3: can do, my mom can do, my uncle with a 681 00:30:24,080 --> 00:30:27,080 Speaker 3: bad back. Can you posted at the nursing home person 682 00:30:27,080 --> 00:30:28,840 Speaker 3: that you can do it? 683 00:30:29,360 --> 00:30:30,000 Speaker 4: You know what I'm saying? 684 00:30:30,720 --> 00:30:33,040 Speaker 2: At all type of events, uh? 685 00:30:33,600 --> 00:30:37,600 Speaker 1: Or was it that one time y'all, oh a gender reveal? 686 00:30:38,240 --> 00:30:39,440 Speaker 2: We did a gender reveal? 687 00:30:39,560 --> 00:30:43,480 Speaker 1: Bro like like what like and like right when the 688 00:30:43,480 --> 00:30:44,560 Speaker 1: beat drops, when they. 689 00:30:44,440 --> 00:30:45,920 Speaker 2: Revealed the gender of the baby. 690 00:30:46,240 --> 00:30:51,000 Speaker 1: Oh, weddings, birthday parties are missed for church. It's just 691 00:30:51,360 --> 00:30:53,600 Speaker 1: it's everybody can join in on this. 692 00:30:53,720 --> 00:30:55,880 Speaker 2: My grandma loved a song like It's crazy. 693 00:30:56,280 --> 00:30:56,440 Speaker 4: Man. 694 00:30:56,520 --> 00:30:59,400 Speaker 3: Look and I and I fully believe the Olympics as possible. 695 00:30:59,400 --> 00:31:01,920 Speaker 3: Looking if snow Dog can be the official, if Snoop 696 00:31:01,960 --> 00:31:04,600 Speaker 3: dogg in flavor flag can be like the official, you know, representatives, 697 00:31:05,240 --> 00:31:08,240 Speaker 3: there's no reason why we shouldn't be out there, swags surf. 698 00:31:09,200 --> 00:31:10,920 Speaker 3: I think we're gonna be in La next time. Anyway, 699 00:31:10,920 --> 00:31:13,680 Speaker 3: we're gonna be in the US. It's all set up 700 00:31:13,720 --> 00:31:16,440 Speaker 3: perfect for y'all. So yo, man, look man, I appreciate 701 00:31:16,560 --> 00:31:18,880 Speaker 3: y'all coming in. Congratulations on all the success again, just 702 00:31:18,920 --> 00:31:21,000 Speaker 3: watching how this song has evolved over the years and 703 00:31:21,000 --> 00:31:24,520 Speaker 3: how it's become again just like a cultural staple, you know, 704 00:31:24,600 --> 00:31:26,400 Speaker 3: like it's just one of those things to where I 705 00:31:26,440 --> 00:31:27,960 Speaker 3: literally I put it up there, like with the Electric 706 00:31:28,000 --> 00:31:29,640 Speaker 3: Slide and everything else. Is just one of those things. 707 00:31:29,800 --> 00:31:32,400 Speaker 3: And especially when you go to a game in Atlanta, 708 00:31:32,440 --> 00:31:34,239 Speaker 3: you go to any sporting event, you're gonna hear it. 709 00:31:34,560 --> 00:31:36,200 Speaker 3: I hope we all are proud of that. I hope 710 00:31:36,240 --> 00:31:39,120 Speaker 3: we'll get out that y'all continue to get the recognition 711 00:31:39,160 --> 00:31:41,240 Speaker 3: that y'all deserve and it gets goes bigger and better, 712 00:31:41,240 --> 00:31:43,040 Speaker 3: and I just love it. It's all coming from Atlanta, man, 713 00:31:43,120 --> 00:31:46,000 Speaker 3: So you know what that said. I appreciate y'all pulling 714 00:31:46,040 --> 00:31:47,280 Speaker 3: up to the podcast. 715 00:31:46,920 --> 00:31:47,520 Speaker 4: And we out. 716 00:31:50,200 --> 00:31:52,080 Speaker 3: You've been listening to button Nomics and I'm your hosts 717 00:31:52,080 --> 00:31:55,280 Speaker 3: Brandon Butler. Got comments, feedback? Want to be on the show. 718 00:31:55,480 --> 00:31:58,520 Speaker 3: Send us an email today at Hello at butteronomics dot com. 719 00:31:58,800 --> 00:32:01,880 Speaker 3: Butter Nomics is producing it Atlanta, Georgia at iHeartMedia by 720 00:32:01,960 --> 00:32:05,320 Speaker 3: Casey Pegram with marketing support from Queen and Nikki. Music 721 00:32:05,360 --> 00:32:08,040 Speaker 3: provided by mister Hanky. If you haven't already, hit that 722 00:32:08,040 --> 00:32:10,520 Speaker 3: subscribe button and never missed an episode, and be sure 723 00:32:10,560 --> 00:32:13,000 Speaker 3: to follow us on all our social platforms at butter 724 00:32:13,080 --> 00:32:16,360 Speaker 3: dot atl Listen to better Nomics on the iHeartRadio app, 725 00:32:16,400 --> 00:32:18,920 Speaker 3: Apple Podcasts, or wherever you get your podcasts.