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Speaker 1: Now, tubbs, I know this is a big deal for

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Speaker 1: you when I cook on the weekends. Seasoning is important,

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Speaker 1: marinating is important. Rubs are important. Tells you like a

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Speaker 1: good rub?

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Speaker 2: Right?

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Speaker 1: What do you what do you use? What do you

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Speaker 1: use when you rub? At least got to turn this

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Speaker 1: microphone on? Yeah, you know, just be prepared. We could

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Speaker 1: come to it anytime. We're going to go to norco

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Speaker 1: here in just a second. Jessica mc ivor of Norcote

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Speaker 1: has been I'm dedicated to her kids and.

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Speaker 3: Her home for a long time.

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Speaker 1: And she realized, you know, the spices in the stores

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Speaker 1: aren't great, like the cooking spices and the stores aren't great.

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Speaker 1: So she came up with her own line of spices

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Speaker 1: called Lucky twenty two.

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Speaker 3: Tubbs, what do you do?

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Speaker 1: I just do salt pepper, But I do need a

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Speaker 1: good rub. Well, listen, she's got a couple of them here.

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Speaker 1: So she had tried a lot of natural seasonings. And

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Speaker 1: if you're in the kitchen a lot, you know that

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Speaker 1: when you find one that you love, it's great. But

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Speaker 1: if you can't find what you need, and it can

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Speaker 1: change the whole dish, right for sure. She thought a

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Speaker 1: lot of seasonings are just too strong, too salty, too overpowering,

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Speaker 1: and they are so she had this aha moment and

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Speaker 1: realized she could launch a business by sharing her grandfather's

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Speaker 1: special seasoning blends, like an organic spice company called Lucky

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Speaker 1: twenty two Spice Company. How the hustle, Jessica, our hometowns, good.

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Speaker 2: Morning, good morning. How are you all doing?

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Speaker 1: We are so good celebrating those aha moments, those entrepreneurial

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Speaker 1: local businesses here in southern California.

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Speaker 3: So you're in Norco.

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Speaker 1: And when you had this moment, did you think, Okay,

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Speaker 1: this is a great idea, but it's gonna be so

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Speaker 1: hard to launch.

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Speaker 3: What was that like?

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Speaker 2: It was very hard. But when I wanted to put

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Speaker 2: it together to share it with other people, I realized

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Speaker 2: that I had even more of a responsibility to source

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Speaker 2: the best tasting ingredients, the freshest ingredients, where were the

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Speaker 2: ingredients coming from? And then packaging them. It's something I

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Speaker 2: I definitely had a lot to learn about.

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Speaker 1: It's true, I love seasoning, but I find that a

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Speaker 1: lot of the ones that I use are too salty

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Speaker 1: or too strong.

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Speaker 2: They are when so when my dad finally passed down

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Speaker 2: my grandpa's recipe to me even I was like, Dad,

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Speaker 2: this is too salty. So I created Secret Blend, which

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Speaker 2: is my own. And I told my dad, I don't know, Dad,

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Speaker 2: if I want a bottle Grandpa's recipe. He said, well,

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Speaker 2: you can't do this if you don't bottle Grandpa's recipe,

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Speaker 2: because that's how it began. So I said, okay. Living

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Speaker 2: in Norco, which is Horsetown, USA, and having had horses,

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Speaker 2: I said, well, if I'm going to bottle Grandpa's, then

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Speaker 2: I'm naming it salt Lick because for me, it's.

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Speaker 3: Too salty salty.

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Speaker 2: So that's what became Salt Lick. And then my recipe

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Speaker 2: is Secret Blend. And then I created a spicy blend

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Speaker 2: which is called Hot Stuff.

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Speaker 1: So the packaging is beautiful. It's all natural, organic ingredients,

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Speaker 1: locally sourced in these spice jars. I'm just looking at

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Speaker 1: these this. If people are listening now trying to find

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Speaker 1: something affordable as a great holiday gift, this is it.

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Speaker 3: Like, this is so a.

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Speaker 1: Great If you've got anybody, anybody got this in a

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Speaker 1: in a gift, in a package in a box in

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Speaker 1: the mail, would love it. It's they're beautiful looking and

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Speaker 1: it's good for you stuff. You can go to at

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Speaker 1: Lucky twenty two spice company on Instagram to see some

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Speaker 1: of these photos, but go ahead.

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Speaker 2: Yeah. So, my other big thing that I wanted to

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Speaker 2: do when packaging this was really be conscious of waste.

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Speaker 2: So I tell everybody it's packaged in Amberglass jars, which

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Speaker 2: is really good at keeping the seasonings fresh for longer.

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Speaker 2: And I tell everybody save your jars, or if you

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Speaker 2: have your own jars at home, you can order resal

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Speaker 2: pouches on my Way website and their package to order

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Speaker 2: incompostable bags. I love that.

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Speaker 1: What about I'm just thinking about, you know, I have

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Speaker 1: a massive love affair with tin fish.

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Speaker 2: I know. I was like, oh my gosh, Ryan needs

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Speaker 2: Lucky twenty two because in my house, my kids love

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Speaker 2: tun and crackers, and we will just like one of

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Speaker 2: them wants more salt, one of them wants to spies,

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Speaker 2: and one of them wants it just right, and they

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Speaker 2: we do. We just sprinkle our season on it.

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Speaker 1: I could put this on my sardines, on my anchovies

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Speaker 1: things like that.

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Speaker 2: Right. Oh yeah, it's good all by itself too.

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Speaker 3: A friend of mine's having an anchovy party next week.

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Speaker 2: Wow.

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Speaker 3: That is what is that? Very dominic? Yeah, it's very

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Speaker 3: excited about it. We're dominic. Where has he been from?

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Speaker 1: Staten Island? He lives here Anchovy party. I was like, bro,

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Speaker 1: can I get you know, not even if it's just me.

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Speaker 1: I don't even need a plus one for that?

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Speaker 3: Is it by a leg? How does that work?

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Speaker 2: No?

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Speaker 1: That's the deal. He's got Anchoby's coming in. So he's like,

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Speaker 1: he's getting a bunch of people together.

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Speaker 3: Spread. I'm gonna bring some Yeah, bring the Lucky twenty two.

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Speaker 2: I'll send you a gift set. You guys really need

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Speaker 2: to try. It's amazing. That just looks amazing.

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Speaker 1: I just want to say so she's she's a mom,

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Speaker 1: she's got her kids, and she's doing this on her own,

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Speaker 1: and she is our whole town hustler.

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Speaker 3: Jessica McIvor.

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Speaker 1: Lucky twenty two Spices in Norco, locally sourced, organic, beautiful packaging.

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Speaker 3: Perfect for a holiday gift. This is perfect. What does

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Speaker 3: it cost? What is the price range?

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Speaker 2: The Secret one in Salt Lick on my website are

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Speaker 2: ten ninety five and the Hot Stuff is twelve ninety five.

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Speaker 2: And I have gift sets on there now also.

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Speaker 3: Nice, you know how for the office people have that.

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Speaker 1: Okay, gifts under fifteen bucks, guys, fifteen hundred twenty bucks.

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Speaker 3: This is it. Anybody would love this?

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Speaker 1: So all right, Jessica Merrick, Christmas, and thank you for

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Speaker 1: coming on with us.

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Speaker 3: Congratulations, thank you for having me.

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Speaker 2: Have a wonderful holiday season. Everybody you too, go bye bye.

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Speaker 3: It's perfect.

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Speaker 1: It really is a great idea. So, Ribby, did she

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Speaker 1: tell you that I would I need to put it

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Speaker 1: on my tin fish? Is that what she was telling

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Speaker 1: me she was on hold?

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Speaker 3: She did, Yeah, she mentioned it. She's like, he needs

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Speaker 3: it on the tin fish for sure.

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Speaker 1: If you guys aren't in the tin fish, stop, let's

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Speaker 1: get back to your anchovy party.

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Speaker 3: At some point in the show.

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Speaker 1: Great, I'm lett my hair down, guys. Wow, I'm letting

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Speaker 1: my hair down.

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Speaker 3: No thanks,