WEBVTT - Eco Sentiment and Food Experiments

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<v Speaker 1>You're listening to the Bloomberg Opinion podcast count US Saturdays

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<v Speaker 1>at one and seven pm Eastern on Bloomberg dot Com,

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<v Speaker 1>the iHeartRadio app, and the Bloomberg Business App, or listen

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<v Speaker 2>Welcome to Bloomberg Opinion. I'm Amy Morris. This week we

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<v Speaker 2>look at why the American public doesn't hold a lot

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<v Speaker 2>of faith in scientists and researchers, as well as other

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<v Speaker 2>traditional institutions in the US. What could have happened to

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<v Speaker 2>damage that trust on such a profound level. We'll also

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<v Speaker 2>look at how the US economy needed a second wind

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<v Speaker 2>and got one from Barbie Oppenheimer and Taylor Swift. And

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<v Speaker 2>then we'll explore a new trend in restaurants, laboratory kitchens

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<v Speaker 2>and how they can help you help the world be

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<v Speaker 2>a better place. But we begin with the American consumer

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<v Speaker 2>who seems unhappy. But why inflation is down? Consumers are

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<v Speaker 2>spending in spite of rising interest rates, and we could

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<v Speaker 2>get more of a market boon with rate cuts that

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<v Speaker 2>may be coming next year. Federal Reserve chair J Powell

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<v Speaker 2>said last month that the US economy is still growing.

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<v Speaker 3>Recent indicators suggests that economic activity has been expanding at

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<v Speaker 3>a strong pace and well above earlier expectations. In the

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<v Speaker 3>third quarter, real GDP is estimated to have risen an

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<v Speaker 3>outsized annual rate of four point nine percent, boosted by

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<v Speaker 3>a surge and consumer spending.

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<v Speaker 2>So where is the disconnect and why the discontent? Well,

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<v Speaker 2>let's find out. Bloomberg Opinion colonist Connor Sen joins us now.

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<v Speaker 2>He is the founder of Peachtree Creek Investments and Connor,

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<v Speaker 2>we've seen rapid job and economic growth, but the American

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<v Speaker 2>consumer is reportedly unhappy. Where's all this coming from.

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<v Speaker 4>Well, I think it's a puzzle we've all been trying

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<v Speaker 4>to figure out because you would say, we've added millions

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<v Speaker 4>of jobs since the pandemic, the unemployment rates below four percent.

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<v Speaker 5>GDP growth has been robot.

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<v Speaker 4>Consumer spending has recovered a lot, like people should be happy,

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<v Speaker 4>and they're not. And so it's a questionable why is that?

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<v Speaker 4>And you know, I think inflations, certainly in twenty twenty

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<v Speaker 4>one and twenty twenty two were big factors. And even

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<v Speaker 4>though inflation has come down a lot this year, it's

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<v Speaker 4>fair to say, well, maybe prices are still up a

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<v Speaker 4>lot versus two three years ago, so they're still.

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<v Speaker 6>Mad about that.

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<v Speaker 4>And I think the fact that even though inflation has

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<v Speaker 4>come down, interest rates have mostly risen this year, and

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<v Speaker 4>so mortgage rates ticked up to eight percent in October.

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<v Speaker 4>And even if not everybody is buying a house or

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<v Speaker 4>buying a car all the time, it's just annoying when consumers,

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<v Speaker 4>American consumers in particular, can't borrow the way they like to.

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<v Speaker 5>And so that's why I wrote this column.

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<v Speaker 4>And I think there's reasons to think a lot of

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<v Speaker 4>these things that have annoyed people, that are persisted for

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<v Speaker 4>two or three years could be reversing. And it'll be

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<v Speaker 4>a good test to see if lower mortgage rates, cheap energy,

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<v Speaker 4>and sort of consistently lower inflation are enough to turn

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<v Speaker 4>the vibes around.

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<v Speaker 2>Okay, that's interesting. You believe consumers would be more welcoming

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<v Speaker 2>of a slow growth environment, not a fast growth, and

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<v Speaker 2>that that would make them more satisfied. But it does

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<v Speaker 2>sound on the surface kind of the opposite of what

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<v Speaker 2>you might.

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<v Speaker 4>Expect, and maybe there's something to be said for, you know,

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<v Speaker 4>growth being too fast versus just right. And it's the

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<v Speaker 4>kind of thing where an econos might say, well, even

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<v Speaker 4>though your costs are up twenty percent, your wages are

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<v Speaker 4>up twenty three percent, so you're somewhat better off. But

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<v Speaker 4>no one really thinks that way. They think, well, I

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<v Speaker 4>earned the rays I got, and then this inflation is

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<v Speaker 4>just something annoying I have to deal with. They don't

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<v Speaker 4>think about the two being linked. And so, you know,

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<v Speaker 4>people might be happy in the late twenty tens. They

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<v Speaker 4>were happier when wage growth was three percent, but inflation

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<v Speaker 4>was two and so maybe that kind of environment in

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<v Speaker 4>twenty twenty four, with lower interest rates could put people

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<v Speaker 4>at a better mood.

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<v Speaker 2>So now you are saying that that an economic slowdown

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<v Speaker 2>is likely coming. So let's see how these consumers respawn

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<v Speaker 2>in a different environment.

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<v Speaker 4>Yeah, and I think right now, I don't think we're

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<v Speaker 4>going to have a recession, but growth looks to be slower.

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<v Speaker 4>Job growth has come down limit rate, it's closer to

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<v Speaker 4>four than in the low threes.

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<v Speaker 5>We see.

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<v Speaker 4>Inflation has certainly come down. And so let's see how

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<v Speaker 4>people like this environment. And we saw this month that

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<v Speaker 4>consumer confidence rose this month for the first time in

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<v Speaker 4>four months, even though growth is slower in the fourth

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<v Speaker 4>quarter than it wasn't the third.

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<v Speaker 2>So is that the consumer reaction you've been watching for.

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<v Speaker 2>What does all this tell you, Well.

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<v Speaker 5>I think it's sort of again suggests that people.

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<v Speaker 4>I mean, it's great that we got the unemployment rate

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<v Speaker 4>back to pre pandemic levels, but the way in which

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<v Speaker 4>we got there still wasn't the best ride for people.

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<v Speaker 4>And going forward, since I do think we are going

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<v Speaker 4>to have slower growth and hopefully lower energy prices, I believe,

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<v Speaker 4>lower interest rates, I think it's reasonable to think that

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<v Speaker 4>that confidence will tick up. And that's sort of the

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<v Speaker 4>test to see, you know, is it really bit about

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<v Speaker 4>that that people didn't like the inflation, didn't like a

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<v Speaker 4>lot of the pressures we've had over the past few years,

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<v Speaker 4>and a more normalized environment with cheaper energy and lower

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<v Speaker 4>cost to credit is what they've been waiting for.

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<v Speaker 2>And we are talking with Bloomberg opinion columnist connorson about

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<v Speaker 2>consumer sentiment and what it will take to satisfy the

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<v Speaker 2>consumer and Connor, you just mentioned lower energy prices, lower

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<v Speaker 2>prices at the pump, lower prices to make your home

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<v Speaker 2>warm in these winter months, and you mentioned the lower

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<v Speaker 2>cost of credit. Are there other benefits that come along

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<v Speaker 2>with it that the consumer would be looking for?

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<v Speaker 4>I think it will help the own freeze in the

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<v Speaker 4>housing market. And it's sort of the housing market, it's like,

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<v Speaker 4>how is it doing? And I think there are a

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<v Speaker 4>lot of ways you can in which you could say

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<v Speaker 4>it's really strong because inventory is still very low, prices

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<v Speaker 4>are very high. If you're a homeowner and you locked

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<v Speaker 4>in your mortgage rate a few years ago, you're sitting pretty.

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<v Speaker 4>But it's also very dysfunctional. We have the lowest existing

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<v Speaker 4>home sales in twenty or twenty five years on some measures,

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<v Speaker 4>fewer home sales now than at the worst period of

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<v Speaker 4>the financial crisis, which is kind of ridiculous. Affordability is

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<v Speaker 4>the worst it's been in forty years, and so if

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<v Speaker 4>you're trying to buy a home, it's been terrible. And

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<v Speaker 4>I think that lower mortgage rates and could sort of

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<v Speaker 4>get people to first help supportability, but also if you

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<v Speaker 4>are looking, if you have a low mortgage rate or

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<v Speaker 4>looking to move, well, maybe mortgage rates in the sixes,

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<v Speaker 4>even though it'ld be a higher mortgage rate, maybe that's

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<v Speaker 4>enough to get you out of your home, willing to

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<v Speaker 4>make that move for a better job, for family reasons,

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<v Speaker 4>what have you, and just sort of make the market

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<v Speaker 4>more functional again, and I think that would sort of

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<v Speaker 4>make people feel better. Even if it's you know, maybe

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<v Speaker 4>not as hot of a housing market as it was

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<v Speaker 4>in the past, you call it dysfunctional.

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<v Speaker 2>Does that lead then to volatility or unpredictability? Is that

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<v Speaker 2>what makes this so hard?

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<v Speaker 5>Definitely?

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<v Speaker 4>I mean, because you had when COVID hit, sort of

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<v Speaker 4>looked like the housing market might crash again, and then

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<v Speaker 4>by the end of twenty twenty into twenty twenty one,

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<v Speaker 4>we had six million existing home sales, which is about

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<v Speaker 4>as high as it ever gets. And then right now

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<v Speaker 4>we have existing home sales a little bit below four million,

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<v Speaker 4>So it's a thirty thirty five percent decline and that's

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<v Speaker 4>really tough if you're just a homeowner or someone looking

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<v Speaker 4>to buy a home. But it's also terrible if you're

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<v Speaker 4>a realtor or someone who's a home decorator or a

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<v Speaker 4>mover or a loan originator. It just you went from

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<v Speaker 4>a boom to a bust. People are losing jobs and

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<v Speaker 4>it's just very uncertain about what the next three months

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<v Speaker 4>looks like, let alone the next year, because there has

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<v Speaker 4>been so much volatility in the housing market and mortgage rates.

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<v Speaker 5>So I think a.

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<v Speaker 4>Period of stability with maybe mortgage rates in the sixes

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<v Speaker 4>would feel great compared to what has been like the

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<v Speaker 4>past few years of the roller coaster.

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<v Speaker 2>But what are the signs that tell you a slow

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<v Speaker 2>growth environment or at least a stable a more stable

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<v Speaker 2>environment is on the way.

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<v Speaker 4>Well, So growth is looking right now in the fourth

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<v Speaker 4>quarter about two percent, which is down from five and

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<v Speaker 4>Q three, So that's two sort of normal that the

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<v Speaker 4>kind of growth we had in the twenty tens. Again,

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<v Speaker 4>energy prices have already come down. Oil prices are probably

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<v Speaker 4>as low as they're going to get outside of recession,

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<v Speaker 4>just because we see that producers tend to want to

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<v Speaker 4>cut back when prices get much lower. And now with

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<v Speaker 4>the inflation data we've gotten in recent months and some

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<v Speaker 4>tea leaves from the Federal Reserve, it looks like they're

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<v Speaker 4>going to be cutting rates as early, potentially as March

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<v Speaker 4>or next year. And you're seeing that the bond markets

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<v Speaker 4>are responding to that. Mortgage rates have dropped from eight

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<v Speaker 4>percent down to seven point two percent or so. So

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<v Speaker 4>there's reason I think we're finally going to make some

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<v Speaker 4>progress on the interest rates side, which we haven't done,

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<v Speaker 4>you know, since this recovery.

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<v Speaker 2>So going forward, let's look toward the first quarter of

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<v Speaker 2>twenty twenty four. You are saying that we are expecting

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<v Speaker 2>an economic slow down, that is something that is going

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<v Speaker 2>to give the consumer more confidence or will they just

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<v Speaker 2>be more satisfied with a more stable environment.

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<v Speaker 4>I think they want both right now. I think just

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<v Speaker 4>stability is what people want. Lower prices. Stable prices are

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<v Speaker 4>what people want, lower interest rates. The inflation's in bad,

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<v Speaker 4>the unpredictability's been bad, the volatility has been bad. People

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<v Speaker 4>just don't want to have to think about this stuff.

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<v Speaker 4>I might because I like, you know, to talk to

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<v Speaker 4>you about it and write about it, to look at markets,

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<v Speaker 4>but the average person just wants to know gas is

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<v Speaker 4>going to be affordable and not move around too much.

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<v Speaker 4>When I'm looking to buyer sell my home, I get

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<v Speaker 4>a reasonable rate. They don't want to have to think

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<v Speaker 4>about changes in all of this stuff all the time.

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<v Speaker 4>And I think just to the extent that all of

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<v Speaker 4>this volatility can be on the back burner, people can

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<v Speaker 4>focus on their lives and other things that would be

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<v Speaker 4>a relief to consumers.

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<v Speaker 2>And just as an aside, we've been talking here on

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<v Speaker 2>Bloomberg about the disconnect between the consumer sentiment and the

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<v Speaker 2>actual economy itself. The economy is not bad right now,

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<v Speaker 2>but the consumer sentiment doesn't reflect that. They feel like

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<v Speaker 2>the economy is rough right now and making things harder

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<v Speaker 2>for them.

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<v Speaker 4>Yeah, people feel like they deserve the wages they have

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<v Speaker 4>and the job they have today, but they want the

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<v Speaker 4>prices they had in twenty nineteen, and that's fair. You know,

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<v Speaker 4>people want loss of government services and low taxes.

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<v Speaker 5>We all want to have our.

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<v Speaker 4>Cake and eat it too, sure, And I think when

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<v Speaker 4>the pandemic hit, a lot of disruption occurred, and there's

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<v Speaker 4>a lot of uncertainty about what it would mean. We

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<v Speaker 4>didn't know if we'd get vaccines or how things would

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<v Speaker 4>shake out. And policy makers responded the way they did.

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<v Speaker 4>And you could argue about the choices we made or

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<v Speaker 4>the path we took to get here.

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<v Speaker 5>But I think all things considered, it's not bad.

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<v Speaker 4>But we want to put that volatility and uncertainty behind

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<v Speaker 4>us and just get back to normalcy. And I think

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<v Speaker 4>we're getting there.

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<v Speaker 2>So just before we go Connor, the volatility and the

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<v Speaker 2>uncertainty is still sort of a residual effect then from

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<v Speaker 2>the pandemic, which was by the way years ago, but

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<v Speaker 2>we're still feeling that.

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<v Speaker 4>Yeah, it's sort of even you know, Autobal prices are

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<v Speaker 4>still higher than I think they will be a year

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<v Speaker 4>from now because we still have a lack of inventory,

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<v Speaker 4>producers trying to catch up supply chain things that are

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<v Speaker 4>in the pipeline. The housing market is still digesting everything

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<v Speaker 4>that's happened. And then even if you know, maybe this

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<v Speaker 4>month versus last month is stable, people don't adjust that quickly,

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<v Speaker 4>and they're thinking about all the change that's occurred over

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<v Speaker 4>the past three or four years, and it just takes

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<v Speaker 4>a little longer to shake off all of the change

0:10:36.480 --> 0:10:37.000
<v Speaker 4>that's happened.

0:10:37.960 --> 0:10:39.920
<v Speaker 2>Connor, thank you so much for taking the time with us.

0:10:41.120 --> 0:10:41.400
<v Speaker 5>Thanks.

0:10:41.400 --> 0:10:45.440
<v Speaker 2>Amy Connorson is a Bloomberg Opinion colonist and founder of

0:10:45.559 --> 0:10:49.320
<v Speaker 2>Peachtree Creek Investments. And coming up, we'll look at a

0:10:49.360 --> 0:10:53.319
<v Speaker 2>new poll. It's gauging Americans trust or lack of it

0:10:53.360 --> 0:10:58.120
<v Speaker 2>in science, research and other traditional institutions. Stay with us,

0:10:58.200 --> 0:11:00.920
<v Speaker 2>much more still to come. You're listening to Bloomberg Opinion.

0:11:12.280 --> 0:11:16.280
<v Speaker 1>You're listening to the Bloomberg Opinion podcast counts Saturdays at

0:11:16.280 --> 0:11:19.400
<v Speaker 1>one and seven pm Eastern on Bloomberg dot Com. The

0:11:19.480 --> 0:11:22.600
<v Speaker 1>iHeartRadio app and the Bloomberg Business app, or listen on

0:11:22.679 --> 0:11:24.760
<v Speaker 1>demand wherever you get your podcasts.

0:11:26.800 --> 0:11:29.959
<v Speaker 2>You're listening to Bloomberg Opinion i Amy Morris. A recent

0:11:30.040 --> 0:11:33.680
<v Speaker 2>Pew poll showed Americans trust and scientists fell during the

0:11:33.720 --> 0:11:36.920
<v Speaker 2>pandemic years. More than a quarter of American surveyed say

0:11:36.920 --> 0:11:40.040
<v Speaker 2>they are distrustful enough of scientists that they don't believe

0:11:40.080 --> 0:11:42.559
<v Speaker 2>they'll act in the public's best interests. Want to get

0:11:42.559 --> 0:11:45.559
<v Speaker 2>more on this now, Bloomberg Opinion columnist Faith Lamb, host

0:11:45.640 --> 0:11:49.520
<v Speaker 2>of the Follow the Science podcast, joins me now and Fay.

0:11:49.679 --> 0:11:52.000
<v Speaker 2>We talked about this before, but let's get into it

0:11:52.040 --> 0:11:54.199
<v Speaker 2>a little bit deeper. How did this come to fruition

0:11:54.640 --> 0:11:55.600
<v Speaker 2>during the pandemic?

0:11:56.920 --> 0:11:59.600
<v Speaker 7>Well, I think that it has to do with the

0:11:59.640 --> 0:12:02.640
<v Speaker 7>type of science that people were paying attention to during

0:12:02.679 --> 0:12:06.120
<v Speaker 7>the pandemic, and that was science medical science that was

0:12:06.160 --> 0:12:08.360
<v Speaker 7>really done on the fly, as well as public health,

0:12:09.240 --> 0:12:12.920
<v Speaker 7>which mixes a lot of judgment, calls and values into

0:12:13.000 --> 0:12:14.800
<v Speaker 7>scientific ideas.

0:12:16.800 --> 0:12:19.280
<v Speaker 2>And is that what we experienced? Then there were more

0:12:19.400 --> 0:12:23.520
<v Speaker 2>suppositions and more hypotheses than actual scientific facts.

0:12:24.240 --> 0:12:26.080
<v Speaker 7>I think that was part of it. I think scientists

0:12:26.520 --> 0:12:32.280
<v Speaker 7>and people in public health weren't always clear on what

0:12:32.640 --> 0:12:36.880
<v Speaker 7>was a judgment call or a decision to say, do

0:12:37.080 --> 0:12:41.280
<v Speaker 7>everything possible for a period of time to avoid spreading COVID.

0:12:41.360 --> 0:12:43.040
<v Speaker 7>That was just a decision that was made in a

0:12:43.080 --> 0:12:46.320
<v Speaker 7>lot of places that we would do everything possible, including

0:12:46.440 --> 0:12:50.760
<v Speaker 7>locking down our cities. But it wasn't purely scientific decision.

0:12:50.800 --> 0:12:53.320
<v Speaker 7>Science can tell you how to achieve that, but it

0:12:53.360 --> 0:12:56.480
<v Speaker 7>can't necessarily tell you that that's the goal we should

0:12:56.480 --> 0:12:57.640
<v Speaker 7>have set for ourselves.

0:12:58.000 --> 0:13:00.320
<v Speaker 2>Yeah, there was a lot of debate I remember, between

0:13:00.400 --> 0:13:04.560
<v Speaker 2>wearing masks don't wear masks. At the very beginning in

0:13:04.600 --> 0:13:07.439
<v Speaker 2>March of twenty twenty, there was a whole thing about

0:13:07.520 --> 0:13:09.440
<v Speaker 2>don't wear masks, it's not going to help.

0:13:09.880 --> 0:13:12.160
<v Speaker 7>And then well and it was Yeah, it was worse

0:13:12.200 --> 0:13:15.560
<v Speaker 7>than that, because I think that what the real flip

0:13:15.559 --> 0:13:21.920
<v Speaker 7>flop that was really damaging to public opinion was the

0:13:21.920 --> 0:13:24.040
<v Speaker 7>flip flop on whether we should even worry about this

0:13:24.080 --> 0:13:25.960
<v Speaker 7>at all. You know, there was a period of time

0:13:26.000 --> 0:13:29.040
<v Speaker 7>when it was coming from the public health community, not

0:13:29.200 --> 0:13:31.920
<v Speaker 7>from Donald Trump. You know, the don't panic, don't worry,

0:13:31.960 --> 0:13:34.520
<v Speaker 7>the flu is worse. We were hearing that all through

0:13:34.640 --> 0:13:38.520
<v Speaker 7>January and February from the public health community. And now

0:13:38.559 --> 0:13:40.160
<v Speaker 7>they say, oh, no, that was Donald Trump. But if

0:13:40.200 --> 0:13:43.080
<v Speaker 7>you look back what people were saying, it wasn't they

0:13:43.160 --> 0:13:46.440
<v Speaker 7>flip flop from telling us not to worry to very

0:13:46.520 --> 0:13:49.600
<v Speaker 7>quickly turning around saying, yes, worry and stay home and

0:13:49.640 --> 0:13:50.240
<v Speaker 7>wear a mask.

0:13:50.840 --> 0:13:54.360
<v Speaker 2>Now, were there any indications before the pandemic that trust

0:13:54.440 --> 0:13:59.679
<v Speaker 2>in scientists and science was starting to falter, starting to wane?

0:14:00.200 --> 0:14:03.920
<v Speaker 7>Maybe? I mean, I don't consider that necessarily a problem,

0:14:04.040 --> 0:14:08.800
<v Speaker 7>because I have interactions with scientists almost every day, and

0:14:08.840 --> 0:14:12.599
<v Speaker 7>I don't think that as individuals they're any more or

0:14:12.679 --> 0:14:16.000
<v Speaker 7>less trustworthy than anybody else. They're just human. They're people

0:14:16.040 --> 0:14:19.200
<v Speaker 7>that have a job to do, and some people are

0:14:19.280 --> 0:14:22.560
<v Speaker 7>extremely honest and some people are less so. But what

0:14:22.680 --> 0:14:26.560
<v Speaker 7>makes science trustworthy is the methods of science that create

0:14:26.840 --> 0:14:30.400
<v Speaker 7>a reliable body of knowledge. It's not that the individual

0:14:30.480 --> 0:14:34.520
<v Speaker 7>scientists are necessarily without conflicts of interest, or that they

0:14:34.600 --> 0:14:36.880
<v Speaker 7>don't get things wrong, or that they don't get sometimes

0:14:36.920 --> 0:14:38.400
<v Speaker 7>stuck on their own wrong ideas.

0:14:39.640 --> 0:14:42.120
<v Speaker 2>So how can the trust be rebuilt?

0:14:43.320 --> 0:14:46.920
<v Speaker 7>I think that the big problem isn't necessary that people

0:14:47.680 --> 0:14:51.360
<v Speaker 7>don't have a kind of a blanket blind trust in scientists.

0:14:51.400 --> 0:14:54.000
<v Speaker 7>They should ask if a scientist says something you should

0:14:54.040 --> 0:14:57.160
<v Speaker 7>ask why, what's your evidence, what makes you say that,

0:14:57.240 --> 0:15:00.840
<v Speaker 7>and why do scientists other scientists agree with you. I

0:15:00.840 --> 0:15:03.680
<v Speaker 7>think that's legitimate. I think what we're seeing, though, is

0:15:03.720 --> 0:15:07.160
<v Speaker 7>the growth of econom an irrational paranoia where people have

0:15:07.240 --> 0:15:10.440
<v Speaker 7>a sort of knee your distrust of the whole thing

0:15:10.600 --> 0:15:14.760
<v Speaker 7>of everything that scientists have learned. And so I think

0:15:15.120 --> 0:15:17.880
<v Speaker 7>there is a kind of a knee jerk reaction in

0:15:17.920 --> 0:15:21.080
<v Speaker 7>the opposite way that people are feeling so disillusioned that

0:15:21.120 --> 0:15:24.840
<v Speaker 7>they assume that if there was a clinical trial that

0:15:24.880 --> 0:15:27.840
<v Speaker 7>showed a vaccine worked well, then they just don't believe it.

0:15:28.120 --> 0:15:30.240
<v Speaker 7>That there's no amount of evidence that will convince them.

0:15:31.440 --> 0:15:34.080
<v Speaker 2>And we are talking to Blueberg opinion columnist Faith Lamb

0:15:34.080 --> 0:15:37.640
<v Speaker 2>about Americans trust in science and what scientists can do

0:15:37.800 --> 0:15:41.600
<v Speaker 2>to regain that trust. I was thinking, also, Fey, about

0:15:41.680 --> 0:15:45.120
<v Speaker 2>the issue of vaccines. You just mentioned it, particularly the

0:15:45.160 --> 0:15:47.600
<v Speaker 2>COVID vaccine. There are a lot of people to this

0:15:47.720 --> 0:15:51.240
<v Speaker 2>day who will not get it, but that's not new.

0:15:51.440 --> 0:15:57.200
<v Speaker 2>There have been debates over vaccinating kids for decades. Does

0:15:57.320 --> 0:16:00.600
<v Speaker 2>this distrust of science date back to that or is

0:16:00.840 --> 0:16:03.400
<v Speaker 2>that something else? Is that embedded somewhere else.

0:16:03.760 --> 0:16:07.080
<v Speaker 7>It's connected I mean there's trust in science, and then

0:16:07.120 --> 0:16:12.360
<v Speaker 7>there's trust in doctors to recommend the right medications. I mean,

0:16:12.400 --> 0:16:15.560
<v Speaker 7>you're talking about getting an injection, and and it does

0:16:15.600 --> 0:16:18.520
<v Speaker 7>take a certain amount of trust when you're healthy to say, okay,

0:16:18.520 --> 0:16:22.160
<v Speaker 7>im I let my doctor inject me with this. And

0:16:22.200 --> 0:16:25.080
<v Speaker 7>so I think a lot of people have also been

0:16:25.120 --> 0:16:27.680
<v Speaker 7>swayed by the fact that there are people who call

0:16:27.720 --> 0:16:30.480
<v Speaker 7>themselves scientists and who even have scientific degrees who are

0:16:30.520 --> 0:16:33.200
<v Speaker 7>on the anti vaxer side. And so it may not

0:16:33.360 --> 0:16:35.960
<v Speaker 7>be a matter of just getting people to trust science,

0:16:36.000 --> 0:16:39.240
<v Speaker 7>but getting people to think critically about what to trust

0:16:39.240 --> 0:16:40.880
<v Speaker 7>and why.

0:16:41.120 --> 0:16:44.240
<v Speaker 2>Okay, so when we go back and review what scientists

0:16:44.440 --> 0:16:48.560
<v Speaker 2>were saying during the pandemic, and when we ask why

0:16:48.600 --> 0:16:52.120
<v Speaker 2>they weren't more clear or why they were flip flopping,

0:16:52.880 --> 0:16:56.200
<v Speaker 2>their reply is often that they simply didn't know at

0:16:56.200 --> 0:16:59.160
<v Speaker 2>the time. This was all very new, So how can

0:16:59.240 --> 0:17:01.880
<v Speaker 2>they give us proper guidance if they didn't know.

0:17:02.960 --> 0:17:05.880
<v Speaker 7>I think that you just have to play the long

0:17:05.920 --> 0:17:08.320
<v Speaker 7>game in any area of science, and that means if

0:17:08.359 --> 0:17:10.080
<v Speaker 7>you don't know, you have to admit you don't know,

0:17:10.119 --> 0:17:12.520
<v Speaker 7>and then you have to say why you're making an

0:17:12.600 --> 0:17:15.080
<v Speaker 7>educated guess on one side or the other, and why

0:17:15.160 --> 0:17:18.080
<v Speaker 7>you think things are going to go a certain way

0:17:18.200 --> 0:17:19.760
<v Speaker 7>or why you think you should err on the side

0:17:19.760 --> 0:17:20.600
<v Speaker 7>of caution when.

0:17:20.480 --> 0:17:20.959
<v Speaker 2>You don't know.

0:17:21.040 --> 0:17:24.440
<v Speaker 7>But I think public health has a history of sometimes

0:17:25.440 --> 0:17:29.119
<v Speaker 7>not being totally honest about their uncertainty because there's a

0:17:29.200 --> 0:17:31.199
<v Speaker 7>sense of, you know, we have to get people to

0:17:31.240 --> 0:17:34.120
<v Speaker 7>do this, and say, you know, the ends justify the means,

0:17:34.160 --> 0:17:35.720
<v Speaker 7>So we have to lie a little bit to get

0:17:35.720 --> 0:17:37.280
<v Speaker 7>people to do the right thing, We'll do it. And

0:17:37.320 --> 0:17:40.119
<v Speaker 7>I think that's a real difference between public health and

0:17:40.840 --> 0:17:43.720
<v Speaker 7>just about any other area of science where part of

0:17:43.760 --> 0:17:46.680
<v Speaker 7>the game is to recognize where you don't know things

0:17:46.680 --> 0:17:51.640
<v Speaker 7>and measure your uncertainty, make sure that you understand your

0:17:51.720 --> 0:17:52.560
<v Speaker 7>margin of error.

0:17:52.920 --> 0:17:54.680
<v Speaker 2>I just want to go back to something you just said.

0:17:54.760 --> 0:17:57.240
<v Speaker 2>You're not accusing them of lying, You're not saying that

0:17:57.280 --> 0:17:58.840
<v Speaker 2>they lied. Well, you know.

0:17:58.920 --> 0:18:03.080
<v Speaker 7>I did a podcast episode with Peter Sandman, who is

0:18:03.119 --> 0:18:08.080
<v Speaker 7>an expert in risk communication, and the title was why

0:18:08.680 --> 0:18:12.760
<v Speaker 7>I public health officials sometimes lie? And Peter Sandman talked

0:18:12.760 --> 0:18:15.480
<v Speaker 7>about what he calls the noble lie, the idea that well,

0:18:15.600 --> 0:18:18.840
<v Speaker 7>you sometimes, you know, people think they're lying for the

0:18:18.880 --> 0:18:22.840
<v Speaker 7>greater good, and he had some very good examples of

0:18:22.840 --> 0:18:25.680
<v Speaker 7>places where it looked like that's what was happening, that

0:18:25.720 --> 0:18:29.200
<v Speaker 7>people in public health were actually bending the truth or

0:18:29.320 --> 0:18:32.320
<v Speaker 7>telling half truths as a way to try to push

0:18:32.400 --> 0:18:34.240
<v Speaker 7>people or nudge people to do what they thought was

0:18:34.280 --> 0:18:34.760
<v Speaker 7>the right thing.

0:18:35.200 --> 0:18:37.760
<v Speaker 2>That how could they ever rebuild trust if they lied?

0:18:39.040 --> 0:18:43.040
<v Speaker 7>That's a good question, I mean, Sandman his point was

0:18:43.080 --> 0:18:46.240
<v Speaker 7>that this is a bad strategy. It's a bad strategy.

0:18:46.400 --> 0:18:50.920
<v Speaker 7>That these problems tend to be long term, and you

0:18:51.359 --> 0:18:54.440
<v Speaker 7>wear out your trust in a really bad way when

0:18:54.920 --> 0:18:58.240
<v Speaker 7>you do try to tell half truths or pretend you

0:18:58.280 --> 0:19:01.119
<v Speaker 7>know what you're talking about when you don't. That that

0:19:01.359 --> 0:19:04.119
<v Speaker 7>is a problem. And so the other thing is, of

0:19:04.160 --> 0:19:07.880
<v Speaker 7>course that scientists often just get things wrong because they're human,

0:19:08.160 --> 0:19:12.359
<v Speaker 7>and that things get hashed out. So it's okay to

0:19:12.440 --> 0:19:16.439
<v Speaker 7>be distrustful of individual scientific claims. We should be, But

0:19:16.560 --> 0:19:19.680
<v Speaker 7>when you have this you know, body of evidence and

0:19:20.560 --> 0:19:26.240
<v Speaker 7>clinical trials and you know, I guess expert opinion that's

0:19:26.240 --> 0:19:29.200
<v Speaker 7>informed by a lot of evidence, then at some point

0:19:29.800 --> 0:19:33.360
<v Speaker 7>you kind of have to It's paranoid to think that

0:19:33.359 --> 0:19:37.480
<v Speaker 7>that's all been somehow manufactured. It becomes crazy not to

0:19:37.520 --> 0:19:38.040
<v Speaker 7>believe it.

0:19:38.640 --> 0:19:41.359
<v Speaker 2>Well, to that end, it's not just science, right, Trust

0:19:41.359 --> 0:19:43.040
<v Speaker 2>in many institutions has fallen.

0:19:44.040 --> 0:19:47.360
<v Speaker 7>Yes, that's true. That's true. And I think scientists actually

0:19:48.480 --> 0:19:52.560
<v Speaker 7>got higher marks for trusts than other institutions, whether they

0:19:52.760 --> 0:19:54.840
<v Speaker 7>you know, whether they are more trustworthy. I think there

0:19:54.920 --> 0:19:58.480
<v Speaker 7>is a little more emphasis in the press on exposing

0:19:58.480 --> 0:20:00.800
<v Speaker 7>conflicts of interest among science and I think that's not

0:20:00.880 --> 0:20:03.480
<v Speaker 7>a bad thing. I think it's that when people hear

0:20:03.520 --> 0:20:07.400
<v Speaker 7>about a new study, it's good to inform people that

0:20:07.440 --> 0:20:10.120
<v Speaker 7>there might be some conflicts of interest among the scientists

0:20:10.160 --> 0:20:11.040
<v Speaker 7>making that claim.

0:20:11.440 --> 0:20:13.800
<v Speaker 2>All right, thank you, Faye for your time to appreciate it.

0:20:14.480 --> 0:20:18.399
<v Speaker 2>Thank you. Bloomberg Opinion columnist Faith Lam host of Follow

0:20:18.440 --> 0:20:21.159
<v Speaker 2>the Science podcast and Don't Forget. We're available as a

0:20:21.200 --> 0:20:24.920
<v Speaker 2>podcast on Apples Spotify are your favorite podcast platform. This

0:20:25.040 --> 0:20:26.040
<v Speaker 2>is Bloomberg Opinion.

0:20:35.800 --> 0:20:39.600
<v Speaker 1>You're listening to the Bloomberg Opinion podcast. Catch us Saturdays

0:20:39.640 --> 0:20:42.800
<v Speaker 1>at one and seven pm Eastern on Bloomberg dot Com,

0:20:42.840 --> 0:20:45.960
<v Speaker 1>the iHeartRadio app and the Bloomberg Business app, or listen

0:20:46.040 --> 0:20:48.280
<v Speaker 1>on demand wherever you get your podcasts.

0:20:50.320 --> 0:20:53.399
<v Speaker 2>This is Bloomberg Opinion. I'm Amy Morris. For the past

0:20:53.440 --> 0:20:57.560
<v Speaker 2>couple of years, the US economy has shown resilience revolving

0:20:57.600 --> 0:21:00.920
<v Speaker 2>around demand for services that started to off this year.

0:21:01.440 --> 0:21:09.119
<v Speaker 2>Then came Barbie and Oppenheimer and Taylor Swift. Welcome to

0:21:09.200 --> 0:21:14.280
<v Speaker 2>the EARS tool. But even Taylor Swift and Barbie combined

0:21:14.359 --> 0:21:18.480
<v Speaker 2>can't maintain that momentum, and spending on recreation services is

0:21:18.560 --> 0:21:21.600
<v Speaker 2>dropping again. Let's talk about it with Bloomberg opinion columnist

0:21:21.680 --> 0:21:26.200
<v Speaker 2>Jonathan Levin, who focuses on markets and economics. John, let's

0:21:26.240 --> 0:21:28.960
<v Speaker 2>start with the past two years in the demand for services.

0:21:29.640 --> 0:21:31.840
<v Speaker 2>Was that the result of a pandemic shutdown? Or is

0:21:31.840 --> 0:21:34.160
<v Speaker 2>that an oversimplification, Yeah.

0:21:34.040 --> 0:21:36.240
<v Speaker 6>Kind of, sort of. I mean, I think the story

0:21:36.359 --> 0:21:39.160
<v Speaker 6>of the resilience of the economy over the past two years,

0:21:39.200 --> 0:21:42.000
<v Speaker 6>even in the face of these extraordinary said hikes, was

0:21:42.040 --> 0:21:45.080
<v Speaker 6>really about that pent up demand to a certain extent

0:21:45.800 --> 0:21:51.919
<v Speaker 6>for services and really the mean reversion of demand for services. Right, So,

0:21:53.160 --> 0:21:56.359
<v Speaker 6>you know, even after we stopped buying new refrigerators and

0:21:56.520 --> 0:22:00.360
<v Speaker 6>washing machines and all this stuff, we had this word

0:22:00.440 --> 0:22:05.480
<v Speaker 6>trajectory in the economy overall, because the services economy is

0:22:05.480 --> 0:22:08.080
<v Speaker 6>such a big part of what we do here in

0:22:07.920 --> 0:22:12.520
<v Speaker 6>the United States, and it was steadily mean reverting, meaning

0:22:12.840 --> 0:22:17.359
<v Speaker 6>going up. As little by little we started going back

0:22:17.359 --> 0:22:21.160
<v Speaker 6>to concerts, we started going back to movie theaters, and

0:22:21.480 --> 0:22:26.480
<v Speaker 6>in a big way, we started going back to live sports,

0:22:27.000 --> 0:22:31.760
<v Speaker 6>and so, yeah, I think that it was a confluence

0:22:31.840 --> 0:22:35.159
<v Speaker 6>of factors. But what we really need to understand is

0:22:35.520 --> 0:22:38.840
<v Speaker 6>it's true that the services economy did a lot of

0:22:38.880 --> 0:22:43.359
<v Speaker 6>the work in keeping us out of a recession over

0:22:43.440 --> 0:22:44.399
<v Speaker 6>the past two years.

0:22:44.960 --> 0:22:47.320
<v Speaker 2>Why is the demand for services waiting now? Is it

0:22:47.359 --> 0:22:48.280
<v Speaker 2>just balancing it out?

0:22:48.680 --> 0:22:52.800
<v Speaker 6>Yeah, So I sort of think that what we saw

0:22:53.320 --> 0:22:55.119
<v Speaker 6>was a little bit of a double dip, right, So

0:22:56.000 --> 0:22:58.399
<v Speaker 6>we had this big recovery, you might call it a

0:22:58.960 --> 0:23:03.840
<v Speaker 6>mean reversion, and then a sort of early twenty twenty three,

0:23:03.920 --> 0:23:08.959
<v Speaker 6>demand for these services, especially recreation services, did start to wane.

0:23:09.440 --> 0:23:14.280
<v Speaker 6>But in around summertime, we had this kind of special

0:23:14.520 --> 0:23:18.520
<v Speaker 6>confluence of factors that gave us a little bit of

0:23:18.560 --> 0:23:24.600
<v Speaker 6>a sugar high. We had the incredible marketing phenomenon that

0:23:24.920 --> 0:23:29.919
<v Speaker 6>was the Barbie movie. We had Taylor Swift on tour,

0:23:30.080 --> 0:23:35.080
<v Speaker 6>and remember Beyonce was also on tour earlier in the year,

0:23:35.680 --> 0:23:40.159
<v Speaker 6>and we had this, you know, in the backdrop was

0:23:40.359 --> 0:23:46.359
<v Speaker 6>this continuing moderation, this continuing mean reversion. But now in

0:23:46.480 --> 0:23:51.320
<v Speaker 6>terms of like the quantities of recreation services that we're consuming,

0:23:51.480 --> 0:23:55.920
<v Speaker 6>Like adjusting for inflation, we have returned to twenty nineteen levels,

0:23:56.080 --> 0:24:00.000
<v Speaker 6>So there is nowhere to go just in terms of

0:24:00.359 --> 0:24:05.000
<v Speaker 6>like pure mean reversion. We can't expect that to you know,

0:24:05.080 --> 0:24:10.119
<v Speaker 6>be like an automatic boost to the numbers going forward.

0:24:10.600 --> 0:24:16.080
<v Speaker 6>And Taylor's tour moved on from the United States of America.

0:24:16.440 --> 0:24:21.960
<v Speaker 6>The Barbie phenomenon is over, and so you know, we're

0:24:22.400 --> 0:24:26.399
<v Speaker 6>back into this sort of services, maybe not double dip,

0:24:26.600 --> 0:24:29.520
<v Speaker 6>but double normal normalization as it were.

0:24:29.720 --> 0:24:31.960
<v Speaker 2>So how much of an impact was it? Are you

0:24:32.000 --> 0:24:33.760
<v Speaker 2>able to measure that? I mean, you call it a

0:24:33.840 --> 0:24:36.399
<v Speaker 2>sugar high, but it was a sugar high that was

0:24:36.440 --> 0:24:37.040
<v Speaker 2>needed at the.

0:24:37.000 --> 0:24:43.040
<v Speaker 6>Time, right, Yeah, exactly some of this was expected and

0:24:42.800 --> 0:24:45.639
<v Speaker 6>and some of it some of it was not to

0:24:45.680 --> 0:24:52.560
<v Speaker 6>be expected. So how much of this was a meaningful change?

0:24:52.960 --> 0:24:59.320
<v Speaker 6>So recreation services really plunged it during the during the pandemic,

0:24:59.480 --> 0:25:04.919
<v Speaker 6>and little little they they returned to baseline adjusting for inflation.

0:25:05.560 --> 0:25:11.320
<v Speaker 6>Movie theater consumption is still like way way way below

0:25:11.720 --> 0:25:16.600
<v Speaker 6>where it was a pre pandemic in twenty nineteen, and

0:25:17.040 --> 0:25:21.919
<v Speaker 6>we sort of got back to pre pandemic levels for

0:25:22.119 --> 0:25:26.640
<v Speaker 6>like a month or two during the Barbie and Oppenheimer phenomenon,

0:25:26.960 --> 0:25:30.240
<v Speaker 6>but that is now just out out of the equation.

0:25:30.359 --> 0:25:32.560
<v Speaker 6>That really shows us that, like it was just a

0:25:32.680 --> 0:25:38.080
<v Speaker 6>special thing about those particular films. If you look at

0:25:38.800 --> 0:25:44.520
<v Speaker 6>live entertainment excluding sports, that's the Taylor Swift phenomenon. You know,

0:25:44.800 --> 0:25:50.360
<v Speaker 6>like we never really got above the pre pandemic norms.

0:25:50.680 --> 0:25:55.240
<v Speaker 6>So you know, like a tailor and Beyonce helped us

0:25:55.280 --> 0:26:00.479
<v Speaker 6>get back to what you would have expected in twenty nineteen,

0:26:00.560 --> 0:26:04.960
<v Speaker 6>but we never really got beyond there. Adjusting for inflation, right,

0:26:05.119 --> 0:26:08.160
<v Speaker 6>of course, there were people were paying these extraordinary prices

0:26:08.400 --> 0:26:12.000
<v Speaker 6>to go to these events, and so that is a

0:26:12.040 --> 0:26:15.560
<v Speaker 6>little bit of what you see in the headline figures.

0:26:15.880 --> 0:26:19.399
<v Speaker 6>And then the last thing that I like to underscore

0:26:19.480 --> 0:26:22.960
<v Speaker 6>here is there is only one area that has seen

0:26:23.200 --> 0:26:27.159
<v Speaker 6>a meaningful kind of structural change in the past two years,

0:26:27.440 --> 0:26:32.320
<v Speaker 6>and that is live sports. For whatever reason, even adjusting

0:26:32.400 --> 0:26:36.639
<v Speaker 6>for inflation, we Americans are just like way more into

0:26:36.800 --> 0:26:40.320
<v Speaker 6>live sports right now than we were before the pandemic.

0:26:40.400 --> 0:26:44.240
<v Speaker 6>And like the example that I tend to go to

0:26:44.560 --> 0:26:48.639
<v Speaker 6>is just baseball. Baseball has made some really meaningful changes

0:26:49.280 --> 0:26:53.040
<v Speaker 6>to speed up the game and things like that and

0:26:53.240 --> 0:26:56.120
<v Speaker 6>bring people back into those stadiums. So like that's an

0:26:56.119 --> 0:27:03.199
<v Speaker 6>example of you know, accessful strategy. I think in college sports,

0:27:03.200 --> 0:27:07.159
<v Speaker 6>specifically college football, they also did some strategic things like

0:27:07.600 --> 0:27:12.360
<v Speaker 6>you know, introducing more alcohol into the stadiums, and that

0:27:12.520 --> 0:27:17.000
<v Speaker 6>has and that has really really helped. But yeah, I

0:27:17.000 --> 0:27:19.639
<v Speaker 6>want to come back to what I said before, like

0:27:20.200 --> 0:27:28.240
<v Speaker 6>spectator sports aside, we've normalized and we're back to where

0:27:28.240 --> 0:27:30.960
<v Speaker 6>we were before the pandemic, and there just isn't a

0:27:30.960 --> 0:27:35.240
<v Speaker 6>lot of impulse left in that recreation services.

0:27:35.320 --> 0:27:38.439
<v Speaker 2>And we are talking with Bloomberg opinion columnist Jonathan Levin

0:27:38.440 --> 0:27:41.600
<v Speaker 2>about how Taylor Swift helped give the US economy a

0:27:41.640 --> 0:27:44.680
<v Speaker 2>second win when it was needed. But you also say

0:27:44.720 --> 0:27:49.040
<v Speaker 2>in your column, John, now spending on recreation services is

0:27:49.080 --> 0:27:51.840
<v Speaker 2>ebbing and new and central bankers should be thrilled.

0:27:51.920 --> 0:27:56.280
<v Speaker 6>Why right, Well, so the idea is that fed charge

0:27:56.359 --> 0:27:59.280
<v Speaker 6>Rome pal has been very focused on the service sector

0:28:00.040 --> 0:28:03.440
<v Speaker 6>as a goal that he saw as necessary to tame

0:28:03.640 --> 0:28:07.879
<v Speaker 6>inflation the way he saw it. You know, like to

0:28:07.920 --> 0:28:11.400
<v Speaker 6>a certain extent. Central banks can't really control goods prices,

0:28:11.440 --> 0:28:14.480
<v Speaker 6>a lot of them are imported, and there's only so

0:28:14.600 --> 0:28:17.520
<v Speaker 6>much that a central bank can do. But services prices

0:28:17.560 --> 0:28:23.720
<v Speaker 6>in particular are set domestically, they're heavily sensitive to wages

0:28:24.560 --> 0:28:27.520
<v Speaker 6>and so forth, and so there was a belief that

0:28:27.840 --> 0:28:30.160
<v Speaker 6>if you were going to put the inflation genie back

0:28:30.160 --> 0:28:35.560
<v Speaker 6>in the bottle, you, as fed chair Jerome Pal needed

0:28:35.600 --> 0:28:38.760
<v Speaker 6>to cool off some of this heat in the service sector.

0:28:39.240 --> 0:28:42.560
<v Speaker 6>What he was looking for was a cooling in this space,

0:28:42.840 --> 0:28:48.120
<v Speaker 6>not a collapse. And right now, that's what he's getting.

0:28:48.760 --> 0:28:52.080
<v Speaker 6>As services companies start to worry a little bit more

0:28:52.120 --> 0:28:54.920
<v Speaker 6>about their bottom line, that they might start to lay

0:28:54.960 --> 0:28:57.960
<v Speaker 6>off a few workers, and that that could become a

0:28:58.040 --> 0:29:01.640
<v Speaker 6>vicious cycle in the economy. But for now, it feels

0:29:01.640 --> 0:29:04.840
<v Speaker 6>like good news and it doesn't feel like like we're

0:29:04.880 --> 0:29:06.120
<v Speaker 6>in that sort of vicious cycle.

0:29:06.440 --> 0:29:08.160
<v Speaker 2>And before we let you go, John, there was an

0:29:08.280 --> 0:29:13.360
<v Speaker 2>argument that spending habits were changed forever because of and

0:29:13.480 --> 0:29:16.400
<v Speaker 2>after the pandemic shutdown. And you make the argument that

0:29:16.440 --> 0:29:19.080
<v Speaker 2>these numbers show a shift closer to the norm and

0:29:19.120 --> 0:29:22.480
<v Speaker 2>that spending habits have not been changed forever. They may

0:29:22.560 --> 0:29:25.320
<v Speaker 2>have been tweaked a bit, but it's not a complete

0:29:25.440 --> 0:29:26.800
<v Speaker 2>and whole change.

0:29:27.040 --> 0:29:32.640
<v Speaker 6>Yeah, exactly. Yeah. There was this argument that people's attitudes

0:29:33.040 --> 0:29:37.240
<v Speaker 6>towards spending had sort of changed coming out of the

0:29:37.240 --> 0:29:41.360
<v Speaker 6>pandemic that you know, we'd bought all the refrigerators that

0:29:41.400 --> 0:29:44.680
<v Speaker 6>we needed for the for the foreseeable future, and what

0:29:44.760 --> 0:29:49.920
<v Speaker 6>we desperately needed were experiences, and it was like, no,

0:29:50.080 --> 0:29:53.720
<v Speaker 6>not really, if you adjust for inflation, our habits never

0:29:53.880 --> 0:30:00.360
<v Speaker 6>really changed that much. It's just that the the the

0:30:00.440 --> 0:30:04.960
<v Speaker 6>ticket price had changed so much, so the quantity is

0:30:05.880 --> 0:30:10.480
<v Speaker 6>in which we're consuming these things haven't really moved versus

0:30:10.520 --> 0:30:14.680
<v Speaker 6>twenty nineteen. We've normalized. We're back to what you would expect,

0:30:15.560 --> 0:30:18.720
<v Speaker 6>and hopefully we stay there. I think that's what fedchair

0:30:19.200 --> 0:30:23.840
<v Speaker 6>Jerome Pal hopes, and I think that's what we should

0:30:23.840 --> 0:30:24.800
<v Speaker 6>expect going forward.

0:30:25.080 --> 0:30:28.040
<v Speaker 2>Jonathan Levin is a Bloomberg Opinion columnist with a focus

0:30:28.080 --> 0:30:31.960
<v Speaker 2>on markets and economics. You're listening to Bloomberg Opinion. I'm

0:30:31.960 --> 0:30:35.080
<v Speaker 2>Amy Morris. You should expect to be pampered when you

0:30:35.160 --> 0:30:38.760
<v Speaker 2>dine at high end restaurants, but now some restaurants are

0:30:38.800 --> 0:30:42.840
<v Speaker 2>taking that luxury step beyond a culinary destination or a

0:30:42.880 --> 0:30:46.800
<v Speaker 2>gastronomic delight. You could actually make the world better through

0:30:46.840 --> 0:30:49.840
<v Speaker 2>the intersection of science and cuisine. Let's talk about this.

0:30:49.880 --> 0:30:54.560
<v Speaker 2>Bloomberg Opinion columnist Howard Chueywan covers culture and business and

0:30:54.840 --> 0:30:58.360
<v Speaker 2>joins me. Now, so how does this work? What's the concept?

0:30:58.640 --> 0:31:03.800
<v Speaker 8>This particular expansion that I'm writing about was this really

0:31:04.280 --> 0:31:09.720
<v Speaker 8>spectacular restaurant in Copenhagen called Alchemists, and they already have

0:31:09.920 --> 0:31:12.440
<v Speaker 8>very sort of space age food and all of that

0:31:12.520 --> 0:31:16.400
<v Speaker 8>and and and uh uh and as well as a

0:31:16.560 --> 0:31:20.440
<v Speaker 8>huge visual theater where you walk into the several dining

0:31:20.520 --> 0:31:24.880
<v Speaker 8>rooms and the and the entire whole foresters are projected

0:31:24.920 --> 0:31:28.160
<v Speaker 8>onto the walls and you have this amazing experience already.

0:31:28.480 --> 0:31:30.719
<v Speaker 8>So what the chef is doing is starting a little

0:31:31.280 --> 0:31:34.800
<v Speaker 8>side project which is going to explore how to make

0:31:35.480 --> 0:31:40.280
<v Speaker 8>turn seaweed into new proteins and things like that. So

0:31:40.320 --> 0:31:44.200
<v Speaker 8>there's an entire participation of the client tele and like, oh,

0:31:44.320 --> 0:31:47.280
<v Speaker 8>the chef is going off this new adventure and trying

0:31:47.280 --> 0:31:49.800
<v Speaker 8>to create new kinds of food for the world. So

0:31:50.080 --> 0:31:54.280
<v Speaker 8>uh And it's not exactly a fresh approach, because these

0:31:54.320 --> 0:31:58.080
<v Speaker 8>things have been done. One of the one of his mentors,

0:31:58.280 --> 0:32:03.760
<v Speaker 8>was the Spanish chef Ferron Audria, who had very murdered

0:32:03.960 --> 0:32:08.160
<v Speaker 8>what they called molecular gastronomy several years back, and they

0:32:08.160 --> 0:32:10.800
<v Speaker 8>were sort of it was all very strange, strangely shaped

0:32:10.800 --> 0:32:13.720
<v Speaker 8>things that were explosively delicious once you put them in

0:32:13.760 --> 0:32:17.000
<v Speaker 8>your mouth, but they were all sort of scientifically crafted

0:32:17.480 --> 0:32:20.880
<v Speaker 8>and they thought, oh, this chemistry is going to be wonderful.

0:32:21.160 --> 0:32:24.200
<v Speaker 8>So all of these come together as a business, so.

0:32:24.160 --> 0:32:27.880
<v Speaker 2>They're not necessarily working to just become niche and stand

0:32:27.920 --> 0:32:30.520
<v Speaker 2>out from the crowd, although that's part of it. They're

0:32:30.560 --> 0:32:33.880
<v Speaker 2>actually looking to make a difference in the industry.

0:32:33.840 --> 0:32:39.720
<v Speaker 8>Yes, exactly, and that's true for Alchemists and its rival

0:32:39.800 --> 0:32:43.920
<v Speaker 8>across Copenhagen is a much more famous restaurant because it's

0:32:43.960 --> 0:32:49.120
<v Speaker 8>more established, named Noma. They've had this fermentation lab for

0:32:49.200 --> 0:32:52.800
<v Speaker 8>several years now and they've created several products out of it,

0:32:53.160 --> 0:32:57.400
<v Speaker 8>so they're expanding the range of the restaurant beyond just

0:32:57.480 --> 0:32:59.320
<v Speaker 8>the food they serve during dinner time.

0:33:00.120 --> 0:33:04.160
<v Speaker 2>Owning and running a restaurant is already very expensive, it's

0:33:04.440 --> 0:33:07.680
<v Speaker 2>very exhausting. A lot of places don't make it. But

0:33:07.760 --> 0:33:11.040
<v Speaker 2>you add a laboratory layer to that approach and it

0:33:11.120 --> 0:33:14.800
<v Speaker 2>seems near impossible. Are they setting themselves up for a

0:33:14.880 --> 0:33:16.840
<v Speaker 2>challenge that might be hard to match.

0:33:17.440 --> 0:33:21.120
<v Speaker 8>What's interesting is that there are investors who are interested

0:33:21.120 --> 0:33:25.720
<v Speaker 8>in this. Alchemist has a couple of very well to

0:33:25.800 --> 0:33:32.800
<v Speaker 8>do Danish investors. Noma has a very very quiet but

0:33:34.280 --> 0:33:37.520
<v Speaker 8>very activist sort of you know investor that helps along

0:33:37.560 --> 0:33:43.360
<v Speaker 8>with all their projects. So people see this as investment opportunities,

0:33:43.720 --> 0:33:47.280
<v Speaker 8>as a way of sort of expanding the range of

0:33:47.320 --> 0:33:50.240
<v Speaker 8>restaurants and perhaps making a difference as well.

0:33:51.000 --> 0:33:53.240
<v Speaker 2>So where do you see this trend going or is

0:33:53.280 --> 0:33:54.760
<v Speaker 2>it even fair to call it a trend?

0:33:55.480 --> 0:33:59.320
<v Speaker 8>It's it's it's been a sort of trend for several

0:33:59.480 --> 0:34:04.000
<v Speaker 8>years now. I think, you know, the higher end restaurants

0:34:04.200 --> 0:34:06.640
<v Speaker 8>with lots of investors who want to see this, to

0:34:06.720 --> 0:34:10.520
<v Speaker 8>see that there's this interesting concept that a restaurant starts

0:34:10.520 --> 0:34:13.840
<v Speaker 8>with whether or not it can be expanded and what

0:34:13.960 --> 0:34:17.560
<v Speaker 8>are another commercial possibilities for what they're doing. I think

0:34:18.000 --> 0:34:21.719
<v Speaker 8>because there there are there's prestige and a name attached

0:34:21.760 --> 0:34:25.360
<v Speaker 8>to it, there is so much potential for more business

0:34:25.400 --> 0:34:28.280
<v Speaker 8>in the future. So I think people are watching, especially

0:34:28.360 --> 0:34:30.160
<v Speaker 8>the high end restaurants who don't want to go and

0:34:30.760 --> 0:34:33.759
<v Speaker 8>sort of franchise themselves in Vegas or something like that,

0:34:34.239 --> 0:34:37.080
<v Speaker 8>but instead to go and do something different that will

0:34:37.480 --> 0:34:42.839
<v Speaker 8>that will actually make a real statement about how they

0:34:42.840 --> 0:34:45.600
<v Speaker 8>see the world and maybe even you know, make some money.

0:34:45.760 --> 0:34:49.200
<v Speaker 2>Bloomberg opinion columnist Howard chue Wan, and that does it

0:34:49.239 --> 0:34:52.440
<v Speaker 2>for this week's Bloomberg Opinion. We're produced by Eric Mullow,

0:34:52.480 --> 0:34:54.200
<v Speaker 2>and you can find all of these columns on the

0:34:54.200 --> 0:34:57.840
<v Speaker 2>Bloomberg Terminal. We're also available as a podcast on Apple,

0:34:58.000 --> 0:35:01.840
<v Speaker 2>Spotify or your favorite podcast platform. Stay with us. Today's

0:35:01.840 --> 0:35:05.120
<v Speaker 2>top stories and global business headlines are just ahead. I'm

0:35:05.200 --> 0:35:07.320
<v Speaker 2>Amy Morris, and this is Bloomberg