WEBVTT - EYL #168 How to Master Content Creation 0:00:00.400 --> 0:00:04.280 You just realized your business needed to hire someone yesterday. 0:00:04.800 --> 0:00:09.520 How can you find amazing candidates fast? Easy? Just use Indeed. 0:00:09.960 --> 0:00:12.680 Stop struggling to get your job posts seen on other 0:00:12.760 --> 0:00:16.439 job sites. With Indeed sponsored jobs, your post jumps to 0:00:16.480 --> 0:00:19.000 the top of the page for your relevant candidates, so 0:00:19.120 --> 0:00:22.119 you can reach the people you want faster. According to 0:00:22.160 --> 0:00:26.120 Indeed data, sponsored jobs posted directly on Indeed have forty 0:00:26.120 --> 0:00:30.040 five percent more applications than non sponsored jobs. Don't wait 0:00:30.080 --> 0:00:33.519 any longer. Speed up your hiring right now with Indeed, 0:00:33.960 --> 0:00:36.200 and listeners of this show will get a seventy five 0:00:36.280 --> 0:00:39.440 dollars sponsored job credit to get your jobs more visibility 0:00:39.600 --> 0:00:45.320 at indeed dot com slash pod Katz thirteen. Just go 0:00:45.360 --> 0:00:50.120 to Indeed dot com slash pod Katz thirteen right now 0:00:50.479 --> 0:00:53.040 and support our show by saying you heard about Indeed 0:00:53.080 --> 0:00:57.400 on this podcast. Terms and conditions apply. Hiring Indeed is 0:00:57.440 --> 0:00:58.040 all you need. 0:01:00.640 --> 0:01:04.800 My graduates from my school being forced back drop. 0:01:05.200 --> 0:01:20.080 B drop my drop back drop drop. All right, guys, 0:01:20.120 --> 0:01:24.279 welcome back. This is gonna be an exciting episode. Something 0:01:24.319 --> 0:01:28.040 that is near and dear to my heart, something that's extremely, 0:01:28.280 --> 0:01:29.720 extremely important. 0:01:30.440 --> 0:01:33.119 So that's a smile. Within the first ten seconds it's 0:01:33.160 --> 0:01:33.600 gonna be good. 0:01:34.360 --> 0:01:34.920 I'm with it. 0:01:35.200 --> 0:01:37.880 We did an episode. I forgot what number it was. 0:01:37.920 --> 0:01:42.120 It was a while ago. No, it was content creation. 0:01:42.560 --> 0:01:46.120 It was it was just me, twenty eight. 0:01:46.160 --> 0:01:48.520 Something like that. It was we dropped two episodes one 0:01:48.520 --> 0:01:52.680 week and it was like A and B. So yeah, 0:01:52.760 --> 0:01:54.720 that second half of that episode was me talking about 0:01:54.760 --> 0:01:58.120 content creation because they voted a lot of time to 0:01:58.160 --> 0:02:00.760 learning about Instagram and content creation's. 0:02:00.320 --> 0:02:04.240 Very important, take a minute, very important. 0:02:04.320 --> 0:02:07.760 So this is our follow up. We bought an expert 0:02:07.840 --> 0:02:11.440 in Nikki Saunda, So if you are familiar with her, 0:02:11.960 --> 0:02:14.200 you've seen her on Instagram. She does a lot of 0:02:14.200 --> 0:02:17.120 dope stuff. But my probably personal favorite thing that you 0:02:17.160 --> 0:02:19.600 do is you take other people's content and you break 0:02:19.639 --> 0:02:21.680 it down and kind of like explain it. Like so 0:02:21.720 --> 0:02:23.480 you've recent to that with one of our videos. Thanks 0:02:23.480 --> 0:02:24.200 appreciate that. 0:02:26.880 --> 0:02:29.760 A lot, a lot of Miami vibes. 0:02:31.880 --> 0:02:34.760 You did it with Circle CEOs event a few people 0:02:34.880 --> 0:02:39.600 and so. But before that, Eric Thomas a legend in 0:02:39.639 --> 0:02:45.720 the game, so branding and content creator, head of branding 0:02:45.720 --> 0:02:48.919 and content for Eric Thomas. So you see E T 0:02:49.240 --> 0:02:52.040 and you probably got introduced to ET on social media. 0:02:52.120 --> 0:02:57.480 If now I'm talking about from general public. So you 0:02:57.480 --> 0:03:00.480 probably got introduced them on social media through a clip 0:03:00.800 --> 0:03:03.920 on Instagram, Twitter or whatever, and odds are Nikki probably 0:03:04.000 --> 0:03:07.960 made that clip, right, So yeah, top of the line. 0:03:08.080 --> 0:03:12.480 So Nicki is a master in content creation across all platforms, 0:03:12.919 --> 0:03:16.720 and now she's stepping more out in the public, has 0:03:16.760 --> 0:03:22.480 a podcast, more active on social media, growing a rapid following. 0:03:22.760 --> 0:03:24.799 So this is going to be an interesting conversation on 0:03:25.400 --> 0:03:28.120 how to build the brand online. Content creation is one 0:03:28.160 --> 0:03:30.640 of these things that there's really no college course for. 0:03:30.960 --> 0:03:33.840 So a lot of business owners, you know, are losing 0:03:33.840 --> 0:03:36.760 out because they don't know how to not just business owners, 0:03:36.800 --> 0:03:40.040 but just anybody, you know, artists, whoever wants to become, 0:03:40.160 --> 0:03:42.720 you know, more popular on social media, they're losing out 0:03:42.720 --> 0:03:45.440 because they don't know how to go about making content. 0:03:45.560 --> 0:03:47.600 Or even if you're hiring somebody, you have to actually 0:03:47.680 --> 0:03:49.360 have some level of knowledge because you could be hiring 0:03:49.400 --> 0:03:50.800 the wrong person if you don't actually know. 0:03:52.880 --> 0:03:55.000 It's not the heart and it takes a lot of time. 0:03:55.560 --> 0:04:00.360 It's a specialty and so we should treat it that such. 0:04:00.400 --> 0:04:03.680 And so boys and girls, yeah especially. 0:04:03.480 --> 0:04:06.040 So, but iout further do thank you for joining I. 0:04:06.000 --> 0:04:08.680 Appreciate it, appreciate having me, yeah. 0:04:08.880 --> 0:04:10.640 For sure, for sure. So all right, so let's get 0:04:10.640 --> 0:04:13.920 some backstory. How did you start in the content creation 0:04:14.560 --> 0:04:17.560 and how did you start working with Eric Thollmas. So. 0:04:18.160 --> 0:04:20.800 I was in the Navy for about like nine years, right, 0:04:21.320 --> 0:04:24.600 and once I got out, I was in it didn't 0:04:24.640 --> 0:04:27.120 really figure out like what to do, and of course, 0:04:27.240 --> 0:04:30.200 like anybody else, like I saw an ET video, I 0:04:30.279 --> 0:04:33.000 was like, who is this man yelling at me? Why 0:04:33.040 --> 0:04:35.160 is he yelling? But I'm like so intrigued, right, Like 0:04:35.240 --> 0:04:39.520 I'm so intrigued, what's happening? So I found out that 0:04:39.600 --> 0:04:43.200 he had like an online community called breed University, and 0:04:43.600 --> 0:04:47.480 I joined and I just realized that on on there, 0:04:47.920 --> 0:04:50.960 like I had like a voice, Like I was posting 0:04:51.000 --> 0:04:52.640 on the in the group, I was doing all these 0:04:52.720 --> 0:04:54.680 videos this, that, and the third. I did all the 0:04:54.680 --> 0:04:57.480 mashups and they were like, yo, the mashups are fire, right. 0:04:57.760 --> 0:04:59.479 So for those who don't know what the mashups are, 0:04:59.560 --> 0:05:02.320 it's like when you take somebody's voice and you put 0:05:02.360 --> 0:05:05.360 like just regular video that goes along with it and 0:05:05.400 --> 0:05:05.960 make it work. 0:05:06.080 --> 0:05:06.240 Right. 0:05:06.480 --> 0:05:09.880 So they were like, yo, uh, you're everywhere like you're 0:05:09.880 --> 0:05:13.680 in all our events, you're in our group, Like you 0:05:13.720 --> 0:05:16.040 want to try this social media stuff? I was like, sure, 0:05:16.080 --> 0:05:18.000 I'm addicted to it, so why not? You know what 0:05:18.040 --> 0:05:21.920 I mean? Like why not? But I started out with 0:05:22.240 --> 0:05:26.360 like that serving kind of heart, which kind of transferred 0:05:26.400 --> 0:05:30.440 to content creation because I realized that what was missing 0:05:30.520 --> 0:05:34.440 with EA's platform was that he wasn't serving as much 0:05:34.560 --> 0:05:37.760 as he does in real life. So when you look 0:05:37.839 --> 0:05:40.560 at ease platform before, and what you normally see with 0:05:40.680 --> 0:05:43.240 other people's platform is like a lot of flyers, a 0:05:43.240 --> 0:05:46.800 lot of promo about self and things like that. We did, okay, 0:05:46.920 --> 0:05:50.080 what do the people want? The people want to hear 0:05:50.279 --> 0:05:55.200 him yell at you hit the bars, give us motivation, 0:05:55.440 --> 0:05:59.080 and so I just created little clips like that over time, 0:05:59.200 --> 0:06:02.000 and it went from like three hundred k to now 0:06:02.040 --> 0:06:04.920 two point one million just on Instagram and like millions 0:06:05.120 --> 0:06:09.040 on that just serving the people. And that's like normally 0:06:09.080 --> 0:06:11.840 how I got started with just the serving heart. 0:06:12.040 --> 0:06:13.360 So what's the timeframe? 0:06:13.440 --> 0:06:13.560 Right? 0:06:13.600 --> 0:06:15.920 Because you said it, yep, you were doing that, yeah, 0:06:16.400 --> 0:06:18.720 and you came with adding value, which is important. 0:06:18.720 --> 0:06:20.760 A lot of people don't realize like add value, give 0:06:20.880 --> 0:06:21.680 value value. 0:06:21.920 --> 0:06:25.200 At what point does ET recognize me like, who is 0:06:25.240 --> 0:06:26.719 this young lady doing all these things? 0:06:27.000 --> 0:06:28.480 I need to meet her. Let's sit down with her. 0:06:28.720 --> 0:06:33.320 So I would say about like that first year, like 0:06:33.360 --> 0:06:35.920 I said, I joined the community. But then when he 0:06:36.000 --> 0:06:38.560 was at the events, when I tell you, my little 0:06:38.680 --> 0:06:41.760 my little Honda was driving in every of these cities 0:06:41.760 --> 0:06:44.279 that he was at, I was there just to serve, 0:06:44.440 --> 0:06:47.480 and like I was on my phone recording, like I 0:06:47.560 --> 0:06:49.800 just use what I had and I created the different 0:06:49.800 --> 0:06:54.359 clips on my phone and he's like, who's this little 0:06:54.360 --> 0:06:58.240 black and Puerto Rican chick? And CJ his right hand 0:06:58.720 --> 0:07:01.320 everybody knows I have the kid. Like that's when I 0:07:01.400 --> 0:07:05.040 was just like, I have everything fresh, and he was like, yo, 0:07:06.240 --> 0:07:08.719 He's like I need a size fourteen. I was like, say, 0:07:08.800 --> 0:07:12.800 let's like two weeks later he had the bread ones 0:07:12.840 --> 0:07:20.560 and he was like, who are you hello? So he's like, 0:07:20.600 --> 0:07:24.720 who are okay, yo, I'm a whatever you need, let 0:07:24.760 --> 0:07:27.880 me know, right, And so I took I made sure 0:07:28.040 --> 0:07:31.560 that not E was taken care of, but like his 0:07:32.600 --> 0:07:36.520 right hand man and Carl which is his third right 0:07:36.640 --> 0:07:39.280 and I just made sure like okay, what does the 0:07:39.320 --> 0:07:42.680 community need? Does anything need to be uploaded? I have 0:07:42.720 --> 0:07:46.680 an it background let's do that. And I was doing 0:07:46.680 --> 0:07:48.960 it faster than majority of the people, so they were like, 0:07:49.920 --> 0:07:53.520 stay right here, you're not going anywhere. What else can 0:07:53.560 --> 0:07:56.000 you do? I was like, I like this. It wasn't 0:07:56.000 --> 0:07:57.760 even that I was really good at it. It was like, yo, 0:07:57.800 --> 0:08:00.000 I really like this, but I know this is miss 0:08:00.680 --> 0:08:03.680 on the social media. It's like, okay, let's try that. 0:08:04.680 --> 0:08:07.400 And he's like, well, he's always on the road. We 0:08:07.440 --> 0:08:10.200 can't bring you. That's fine. You have seven years of content, 0:08:10.680 --> 0:08:12.840 more than seven years of content. I could just reuse that, 0:08:13.480 --> 0:08:17.280 and they're like you can. I was like, yeah, you 0:08:17.440 --> 0:08:20.680 recorded it for a reason. So I just started clipping 0:08:20.760 --> 0:08:22.800 up all the old stuff and making it look new 0:08:23.560 --> 0:08:28.280 and till this day, like that whole pandemic that just happened, 0:08:28.760 --> 0:08:30.920 Like he didn't hit the stage at all, and he 0:08:30.960 --> 0:08:33.400 didn't lose a beat because we were posting three times 0:08:33.400 --> 0:08:35.199 a day of just repurposing old content. 0:08:35.960 --> 0:08:40.400 So repurposing very important. I'll talking about that. So you 0:08:40.480 --> 0:08:46.040 have a level of background in like computer programming, So 0:08:46.120 --> 0:08:50.600 all right, that's important because people, it's not like you 0:08:50.679 --> 0:08:53.560 just came off the street. You know how to edit videos? 0:08:53.720 --> 0:08:55.760 No, I didn't know how to edit video. The most 0:08:55.800 --> 0:08:58.240 that I knew about anything about videos was music videos, 0:08:58.280 --> 0:09:01.440 and I used to watch them religiously. I didn't I'm 0:09:01.480 --> 0:09:03.480 just saying, how did you learn how to edit? I 0:09:03.559 --> 0:09:07.160 just tried it, like I started with iMovie, like majority 0:09:07.160 --> 0:09:09.959 of people I put. I just knew how to tell 0:09:10.000 --> 0:09:12.600 a story, like if you could if somebody says, hey, 0:09:12.600 --> 0:09:14.320 how are you doing, and you answer that you know 0:09:14.360 --> 0:09:15.520 how to tell a story. 0:09:15.240 --> 0:09:15.880 On the MacBook. 0:09:16.080 --> 0:09:16.880 Yeah. 0:09:16.920 --> 0:09:18.640 So you know what's so crazy because I'm gonna talk 0:09:18.640 --> 0:09:22.400 about you know, I still I still do our clips 0:09:22.520 --> 0:09:24.440 and I edited, and you know, I don't know how 0:09:24.440 --> 0:09:25.120 to use a computer. 0:09:27.320 --> 0:09:30.960 What is a true story? I got him a computer 0:09:30.960 --> 0:09:33.000 two years ago. I think it's still in the box. 0:09:33.440 --> 0:09:40.240 I gave it to my son. So so I had 0:09:40.280 --> 0:09:42.800 to do it on the phone, which actually helped me 0:09:42.880 --> 0:09:45.640 because I'll talk about all these apps, but I had 0:09:45.640 --> 0:09:47.959 to learn so many different apps because you could do 0:09:48.000 --> 0:09:50.160 anything on your phone, and I learned how to edit 0:09:50.880 --> 0:09:54.320 on my cell phone, which is obviously not the best 0:09:54.360 --> 0:09:55.320 way to go about it. 0:09:55.200 --> 0:09:58.120 But it's I will say it's the easiest. Because when 0:09:58.160 --> 0:10:00.840 I was doing that for E for his events, all 0:10:00.960 --> 0:10:04.040 his clips on from the events were from my phone. 0:10:04.200 --> 0:10:06.520 I didn't there. Now we just got the rhythm to 0:10:06.520 --> 0:10:08.760 where I can get on the Mac and everything like that. 0:10:08.800 --> 0:10:11.360 But the first part was like get that, put it 0:10:11.400 --> 0:10:14.400 in in shot, trim it up, put some words on it. 0:10:14.520 --> 0:10:18.559 We keep it moving, Like I just speed kills when 0:10:18.600 --> 0:10:21.520 it comes to social media. So like I'm that you 0:10:21.760 --> 0:10:24.439 just started with the with the phone and stayed there. 0:10:24.559 --> 0:10:28.120 I am mad at it because it's just easier and faster. 0:10:28.600 --> 0:10:30.599 It is. It is, Well, all right, let's get it 0:10:30.640 --> 0:10:34.000 to this conversation. There so different types of content, right, 0:10:34.080 --> 0:10:36.720 Let's talk about the content that converts and actually has 0:10:36.720 --> 0:10:39.720 an impact. Yeah, with every Thomas is at the two 0:10:39.760 --> 0:10:42.839 million level. That's what we're trying to get to. So 0:10:43.000 --> 0:10:45.920 what's what's the content that converts and has impact? 0:10:46.840 --> 0:10:50.880 Authentic content? And that sounds very cliche, but at the 0:10:51.000 --> 0:10:55.120 end of the day, the way the like the world 0:10:55.160 --> 0:10:58.160 has been with social media and content and everything like that, 0:10:58.200 --> 0:11:00.400 we just want to see you and we just want 0:11:00.440 --> 0:11:03.480 to see what honestly you have to give and not 0:11:04.120 --> 0:11:08.040 being sold to. So if you speak like so show 0:11:08.120 --> 0:11:11.680 us speaking like what do you speak about? Show us 0:11:11.760 --> 0:11:15.800 the important parts, like the first about three to five 0:11:15.880 --> 0:11:18.480 seconds you need to get straight to the point. Don't 0:11:18.520 --> 0:11:22.040 give me yo, weell my dog. I got a puppy 0:11:22.080 --> 0:11:25.080 in Christmas, and in Christmas I was really sad and 0:11:25.559 --> 0:11:27.560 no one cares. Yo, I got a puppy and it 0:11:27.840 --> 0:11:30.520 like it flipped nine times, and here's it flipping. Like 0:11:30.600 --> 0:11:32.640 that's the point of it. Show us that in the 0:11:32.679 --> 0:11:37.240 first five seconds. So you know, when we're looking at 0:11:37.320 --> 0:11:41.520 trying to create content that converts and that actually creates impact, 0:11:42.280 --> 0:11:47.240 what is what is your genius? And show that consistently 0:11:47.480 --> 0:11:51.439 for like every single day, not when I feel like it. 0:11:51.520 --> 0:11:54.319 I got time for like three four times, like every 0:11:54.360 --> 0:11:59.679 single day, because everybody's posting and everybody's nine out of 0:11:59.679 --> 0:12:01.800 ten times is trash. 0:12:01.960 --> 0:12:05.440 So when you're talking about clips that hit, I mean 0:12:05.480 --> 0:12:07.600 obviously at a different level. Now, yeah, even and then 0:12:07.679 --> 0:12:10.520 where there's certain analytics or certain numbers that you saw 0:12:10.559 --> 0:12:12.480 that you reasoned were like all right, this is one 0:12:12.679 --> 0:12:14.719 or was it just like all right, people are vibe 0:12:14.760 --> 0:12:16.760 into us is being reposted, Like what were the analytics 0:12:16.760 --> 0:12:18.319 that you used to say we're going with this? 0:12:18.559 --> 0:12:21.360 So I honestly went based off what the people said. 0:12:21.960 --> 0:12:26.520 So if we was to post about let's say, let's 0:12:26.520 --> 0:12:30.680 say sports right a message of like keep going and 0:12:30.760 --> 0:12:33.640 showing like basketball clips and like yo, I needed that 0:12:33.720 --> 0:12:36.960 for the game. Yo, I didn't finish a chapter. And 0:12:37.200 --> 0:12:39.720 I'm going based off the clips of what, based off 0:12:39.760 --> 0:12:42.079 the comments of what they're saying in order to make 0:12:42.120 --> 0:12:45.320 the next one. Like the analytics are cool for the 0:12:45.360 --> 0:12:49.880 simple fact of age, range and interest and things like that, 0:12:50.200 --> 0:12:54.320 but for a personal brand, like it goes more of 0:12:54.360 --> 0:12:57.960 what the people want. And so instead of asking them, 0:12:58.120 --> 0:13:02.480 I really pay attention to like even though we may 0:13:02.520 --> 0:13:05.200 not respond all the time, I'm looking at it like, 0:13:05.280 --> 0:13:07.640 what are you honestly saying about it? Did you feel it? 0:13:07.679 --> 0:13:10.440 Did you not? And I'm not only going based off 0:13:10.480 --> 0:13:13.120 the fires, I'm going based off the conversational wise in 0:13:13.240 --> 0:13:16.880 order to create next week's content. So the comment section 0:13:17.920 --> 0:13:22.360 is important. But if you don't get comments, do polls, 0:13:22.800 --> 0:13:26.160 you know, like AB, like show what you want to 0:13:26.200 --> 0:13:30.480 talk about two topics, make them, you know, pick real quick, 0:13:30.600 --> 0:13:34.480 not the question box, but like just ABC, and then 0:13:34.640 --> 0:13:35.800 create content after that. 0:13:36.240 --> 0:13:38.520 And then also, I mean I think people get like 0:13:38.559 --> 0:13:43.400 me personally. I never look at insights really yeah, I 0:13:43.480 --> 0:13:46.280 never lot insights because I feel like there's no need to. 0:13:46.760 --> 0:13:49.800 I could see what's popping based off of how many 0:13:49.880 --> 0:13:52.720 views or how many like something gets. So I got 0:13:52.800 --> 0:13:54.240 to look at it, like if I put a video 0:13:54.280 --> 0:13:57.280 out and it gets a bunch of views, this is 0:13:57.360 --> 0:13:59.520 kind of content that people are into. If I put 0:13:59.520 --> 0:14:01.959 a video and doesn't get a bunch of views and 0:14:02.080 --> 0:14:03.120 not into that kind of content. 0:14:03.200 --> 0:14:04.080 So that's the tricky part. 0:14:04.080 --> 0:14:05.600 Like you can have one that has views, but let's 0:14:05.600 --> 0:14:08.720 say it has a thousand comments, because the content of itself. 0:14:08.760 --> 0:14:10.680 That's why I said it's like a tricky. 0:14:10.559 --> 0:14:11.920 Tricky what you mean, it's not tricky at all. 0:14:12.200 --> 0:14:14.720 So if somebody's commenting on the post right and there's 0:14:14.760 --> 0:14:16.800 a lot of feedback and it's not boxed, but it 0:14:16.840 --> 0:14:20.080 only has six thousand views, so they're engaged. They didn't 0:14:20.080 --> 0:14:22.040 have the same amount of like twenty thousand and forty 0:14:22.080 --> 0:14:24.200 thousand views. So does that mean we shouldn't go in 0:14:24.200 --> 0:14:25.240 that route anymore? 0:14:25.280 --> 0:14:25.600 Direction? 0:14:25.800 --> 0:14:28.440 My person, I'll let you answer. My personal strategy is 0:14:28.560 --> 0:14:34.160 my personal ideas. It usually correlates with each other. Usually 0:14:34.640 --> 0:14:36.160 you're not going to get a bunch of views on 0:14:36.200 --> 0:14:38.000 something that doesn't a bunch of comments on something that 0:14:38.040 --> 0:14:40.280 doesn't have a lot of views. Usually they go hand 0:14:40.280 --> 0:14:44.479 in hand, and the whole point is to maximize the exposure. 0:14:44.920 --> 0:14:47.280 So the more views, the more likes, that's going to 0:14:47.320 --> 0:14:51.600 reach a wider audience. That's why the comments and the 0:14:51.680 --> 0:14:54.040 views and the likes go hand in hand. So for me, 0:14:54.320 --> 0:14:56.760 I mean, the easiest way is kind of to gauge 0:14:57.200 --> 0:15:00.880 what are people most interested in by what are they 0:15:00.960 --> 0:15:02.680 liking the most and what are they viewing the most? 0:15:02.880 --> 0:15:05.840 But you're very aware of your content, see, so some 0:15:05.920 --> 0:15:10.400 people need the insights because there's like a system that 0:15:10.520 --> 0:15:12.960 go through. It's like platform audience in you, right, So 0:15:14.160 --> 0:15:15.920 the audience part is where you need to look at 0:15:15.960 --> 0:15:19.240 the insights because what about the saves? Like so if 0:15:19.240 --> 0:15:23.320 you're on Instagram, the saves mean way more than possibly 0:15:23.320 --> 0:15:24.040 the views. 0:15:23.840 --> 0:15:25.440 And the shares too, yeahure. 0:15:25.240 --> 0:15:28.520 And the shares, so that doesn't show off top of 0:15:28.640 --> 0:15:30.680 like what you see, so you may have to hit 0:15:30.720 --> 0:15:34.200 that view insight for that particular one or even you know, 0:15:34.400 --> 0:15:37.960 in the overall insights and it says like you can 0:15:38.000 --> 0:15:41.400 do the analytics and break it down to okay, if 0:15:41.440 --> 0:15:44.800 I want saves, right, because that's probably what's going to 0:15:44.880 --> 0:15:46.960 get you on the explore page. If you're if people 0:15:47.000 --> 0:15:50.320 are saving it like crazy. Nine out of ten times 0:15:50.400 --> 0:15:52.280 you have the right hashtags, nine out of ten times 0:15:52.320 --> 0:15:56.480 you're probably on the explore page right. So if you 0:15:56.560 --> 0:15:59.000 are trying to get the maximum reach, those are the 0:15:59.040 --> 0:16:01.600 type of analytors that you kind of have to look at. 0:16:01.760 --> 0:16:05.600 You looking at views and comments is more catering to 0:16:06.200 --> 0:16:10.200 who you have right now, where like the saves and 0:16:10.360 --> 0:16:13.160 the shares is going to cater to the masses. 0:16:13.280 --> 0:16:16.120 This episode of Ernie Lisia is brought to you by McDonald's. 0:16:16.160 --> 0:16:19.800 Proudly serving community since nineteen sixty five, McDonald's is more 0:16:19.800 --> 0:16:22.280 than just a place to get tasty, affordable food. Over 0:16:22.280 --> 0:16:24.960 the years, has become a staple in our community. It's 0:16:25.000 --> 0:16:27.520 the place you're guaranteed to see teammates after a big 0:16:27.560 --> 0:16:30.880 game because everyone is headed to Mickey D's win or 0:16:30.960 --> 0:16:33.600 lose When I stop in for my morning breakfast of 0:16:33.680 --> 0:16:36.440 three hot cakes and a hash brown, Seeing students using 0:16:36.440 --> 0:16:38.760 the Wi Fi for their social media is all part 0:16:38.800 --> 0:16:41.920 of the routine. It's become the epicenter of the community, 0:16:42.240 --> 0:16:45.000 whether it's gathering for a birthday party and we've all 0:16:45.040 --> 0:16:48.080 been to a McDonald's birthday party, or the place that 0:16:48.120 --> 0:16:51.840 someone receives their first job, McDonald's grows with its patrons, 0:16:51.880 --> 0:16:55.560 which makes it the go to place generation after generation 0:16:56.200 --> 0:16:58.840 ba ba McDonald's. 0:16:59.080 --> 0:17:00.160 I'm loving it. 0:17:00.320 --> 0:17:04.000 So both of them are like, both types are very 0:17:04.119 --> 0:17:09.040 very important for that. But I still believe your analytics 0:17:09.080 --> 0:17:11.080 are going to give you the blueprint to your content 0:17:11.119 --> 0:17:13.280 strategy because it's going to tell you exactly what the 0:17:13.320 --> 0:17:15.479 platform wants, and it's going to tell you exactly what 0:17:15.560 --> 0:17:20.240 your audience wants, because like for example, with Instagram, reels 0:17:20.280 --> 0:17:23.280 is poppin' right. So you're going to look at the 0:17:23.280 --> 0:17:28.119 analytics for which real actually did something good right and 0:17:28.720 --> 0:17:29.639 duplicate that. 0:17:30.000 --> 0:17:30.199 You know. 0:17:31.640 --> 0:17:34.000 Whereas for the audience, you're going to look at how 0:17:34.040 --> 0:17:37.040 many people's done the shares and the saves and the comments, 0:17:37.440 --> 0:17:40.040 and you're going to duplicate that in order to nurture 0:17:40.040 --> 0:17:43.040 them so they can stay there, because you get unfollows 0:17:43.119 --> 0:17:46.919 every single day if you don't nurture that particular audience. 0:17:46.920 --> 0:17:50.399 So like insight, and I'm not I'm not a big 0:17:50.520 --> 0:17:54.800 fan of always checking analytics because I'm a very spontaneous person, 0:17:55.480 --> 0:17:57.760 but I know the importance and I look at it 0:17:57.800 --> 0:18:00.640 at least once a month because I got to make 0:18:00.680 --> 0:18:03.840 sure that, Okay, am I making Am I playing the 0:18:03.880 --> 0:18:07.280 platform game because at the end of the day, we 0:18:07.359 --> 0:18:09.280 got to get the maximum reach? And am I playing 0:18:09.280 --> 0:18:11.600 the audience game because I'm trying to build a community 0:18:11.880 --> 0:18:14.240 and trying to keep them safe and heard. 0:18:15.520 --> 0:18:15.560 No. 0:18:16.520 --> 0:18:19.600 Yeah, So as far as growing a personal brand on 0:18:19.640 --> 0:18:22.359 social media, right, let's talk about that. Because you have 0:18:22.440 --> 0:18:24.760 a business, yeah, you can have a personal brand. You 0:18:24.800 --> 0:18:28.600 can combine it to I think people kind of get confused. 0:18:30.119 --> 0:18:33.879 Let's talk about personal brand please. What is some things 0:18:33.880 --> 0:18:35.679 to do to grow a personal brand? 0:18:37.520 --> 0:18:41.440 You have to show your genius, but show your human 0:18:41.560 --> 0:18:45.800 side as well, right, so we have to know what 0:18:45.840 --> 0:18:49.800 you're dope at, Like we're not we're not always interested 0:18:49.840 --> 0:18:54.240 in fluffy. Like we love your kids, but we're not 0:18:54.240 --> 0:18:55.480 going to share your kids. 0:18:55.280 --> 0:18:57.800 Right, so no, no, no share kids. 0:18:58.160 --> 0:19:03.639 That's kind of weird. It's kind of don't no no no. 0:19:03.800 --> 0:19:05.800 I mean I mean like I won't share your kids, 0:19:05.800 --> 0:19:10.080 like you'll share your kids and you like, you know, like. 0:19:10.040 --> 0:19:12.120 We won't share the pot. 0:19:12.720 --> 0:19:16.400 I like it because I like it, but I'm not sharing, right, 0:19:16.440 --> 0:19:18.560 why would I do that? But they're cute, but like 0:19:18.600 --> 0:19:20.320 I'm not putting it on my stories, like oh he 0:19:20.440 --> 0:19:23.080 has cute kids. Like it's like, look at these kids, right, 0:19:23.440 --> 0:19:24.000 look at them? 0:19:24.040 --> 0:19:24.359 This so. 0:19:27.320 --> 0:19:29.120 Okay, But then that's the theme. But that's the thing. 0:19:29.119 --> 0:19:34.080 I see what you did, then I see it. No, no, no, 0:19:34.080 --> 0:19:36.200 I see what you did there. But but that's if 0:19:36.200 --> 0:19:38.600 you themed it out right, and then I'll get you 0:19:38.600 --> 0:19:40.200 on the sneaker pages. But that's not that's a whole 0:19:40.200 --> 0:19:43.960 different conversation, right, But like you have to when it 0:19:43.960 --> 0:19:45.439 comes to a personal brand, we have to know what 0:19:45.440 --> 0:19:47.720 you're dope at and there has to be content that 0:19:47.840 --> 0:19:51.320 shows that and then kind of put in the human 0:19:51.480 --> 0:19:54.400 kind of vibe because we want to connect with you 0:19:54.440 --> 0:19:56.639 as a human. We want to know that you're not 0:19:56.960 --> 0:19:59.680 just you're like, oh, that's a goal, Like I want 0:19:59.680 --> 0:20:01.880 to be her or him at the end of the day. 0:20:01.920 --> 0:20:03.399 That may be true, but I also want to be 0:20:03.480 --> 0:20:05.560 able to talk to you. I want to also be 0:20:05.600 --> 0:20:09.080 able to connect with you and join your programs and 0:20:09.119 --> 0:20:11.359 feel like you're actually going to be there. You know, 0:20:11.400 --> 0:20:13.560 there's some personal brands that we see that we're like, 0:20:14.359 --> 0:20:16.640 I don't know if they answer their DMS. I don't 0:20:16.680 --> 0:20:19.280 know if I reached their assistant. This that of the 0:20:19.320 --> 0:20:22.320 third and the great thing about creating a personal brand 0:20:22.440 --> 0:20:27.760 with like just that human connection. It's like, oh, you're reachable. 0:20:27.960 --> 0:20:31.520 You're not typical influencer that just doesn't pay attention to 0:20:31.640 --> 0:20:36.879 us after you have ten k followers. So by creating 0:20:37.080 --> 0:20:40.760 the dopeness and the genius part first and then the 0:20:40.880 --> 0:20:44.240 human side, it gives a great blend of like I 0:20:44.280 --> 0:20:45.960 don't know what you do, but I want a part 0:20:46.000 --> 0:20:46.159 of it. 0:20:47.080 --> 0:20:49.640 So what's the line, right, Because I'm thinking like, after 0:20:49.680 --> 0:20:52.280