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Speaker 1: on this podcast. Terms and conditions apply. Hiring Indeed is

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Speaker 1: all you need.

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Speaker 2: My graduates from my school being forced back drop.

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Speaker 3: B drop my drop back drop drop. All right, guys,

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Speaker 3: welcome back. This is gonna be an exciting episode. Something

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Speaker 3: that is near and dear to my heart, something that's extremely,

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Speaker 3: extremely important.

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Speaker 4: So that's a smile. Within the first ten seconds it's

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Speaker 4: gonna be good.

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Speaker 5: I'm with it.

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Speaker 3: We did an episode. I forgot what number it was.

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Speaker 3: It was a while ago. No, it was content creation.

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Speaker 4: It was it was just me, twenty eight.

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Speaker 3: Something like that. It was we dropped two episodes one

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Speaker 3: week and it was like A and B. So yeah,

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Speaker 3: that second half of that episode was me talking about

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Speaker 3: content creation because they voted a lot of time to

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Speaker 3: learning about Instagram and content creation's.

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Speaker 5: Very important, take a minute, very important.

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Speaker 3: So this is our follow up. We bought an expert

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Speaker 3: in Nikki Saunda, So if you are familiar with her,

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Speaker 3: you've seen her on Instagram. She does a lot of

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Speaker 3: dope stuff. But my probably personal favorite thing that you

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Speaker 3: do is you take other people's content and you break

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Speaker 3: it down and kind of like explain it. Like so

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Speaker 3: you've recent to that with one of our videos. Thanks

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Speaker 3: appreciate that.

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Speaker 5: A lot, a lot of Miami vibes.

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Speaker 3: You did it with Circle CEOs event a few people

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Speaker 3: and so. But before that, Eric Thomas a legend in

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Speaker 3: the game, so branding and content creator, head of branding

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Speaker 3: and content for Eric Thomas. So you see E T

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Speaker 3: and you probably got introduced to ET on social media.

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Speaker 3: If now I'm talking about from general public. So you

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Speaker 3: probably got introduced them on social media through a clip

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Speaker 3: on Instagram, Twitter or whatever, and odds are Nikki probably

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Speaker 3: made that clip, right, So yeah, top of the line.

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Speaker 3: So Nicki is a master in content creation across all platforms,

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Speaker 3: and now she's stepping more out in the public, has

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Speaker 3: a podcast, more active on social media, growing a rapid following.

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Speaker 3: So this is going to be an interesting conversation on

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Speaker 3: how to build the brand online. Content creation is one

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Speaker 3: of these things that there's really no college course for.

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Speaker 3: So a lot of business owners, you know, are losing

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Speaker 3: out because they don't know how to not just business owners,

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Speaker 3: but just anybody, you know, artists, whoever wants to become,

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Speaker 3: you know, more popular on social media, they're losing out

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Speaker 3: because they don't know how to go about making content.

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Speaker 3: Or even if you're hiring somebody, you have to actually

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Speaker 3: have some level of knowledge because you could be hiring

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Speaker 3: the wrong person if you don't actually know.

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Speaker 4: It's not the heart and it takes a lot of time.

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Speaker 6: It's a specialty and so we should treat it that such.

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Speaker 4: And so boys and girls, yeah especially.

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Speaker 3: So, but iout further do thank you for joining I.

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Speaker 5: Appreciate it, appreciate having me, yeah.

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Speaker 3: For sure, for sure. So all right, so let's get

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Speaker 3: some backstory. How did you start in the content creation

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Speaker 3: and how did you start working with Eric Thollmas. So.

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Speaker 5: I was in the Navy for about like nine years, right,

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Speaker 5: and once I got out, I was in it didn't

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Speaker 5: really figure out like what to do, and of course,

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Speaker 5: like anybody else, like I saw an ET video, I

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Speaker 5: was like, who is this man yelling at me? Why

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Speaker 5: is he yelling? But I'm like so intrigued, right, Like

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Speaker 5: I'm so intrigued, what's happening? So I found out that

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Speaker 5: he had like an online community called breed University, and

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Speaker 5: I joined and I just realized that on on there,

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Speaker 5: like I had like a voice, Like I was posting

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Speaker 5: on the in the group, I was doing all these

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Speaker 5: videos this, that, and the third. I did all the

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Speaker 5: mashups and they were like, yo, the mashups are fire, right.

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Speaker 5: So for those who don't know what the mashups are,

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Speaker 5: it's like when you take somebody's voice and you put

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Speaker 5: like just regular video that goes along with it and

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Speaker 5: make it work.

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Speaker 3: Right.

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Speaker 5: So they were like, yo, uh, you're everywhere like you're

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Speaker 5: in all our events, you're in our group, Like you

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Speaker 5: want to try this social media stuff? I was like, sure,

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Speaker 5: I'm addicted to it, so why not? You know what

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Speaker 5: I mean? Like why not? But I started out with

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Speaker 5: like that serving kind of heart, which kind of transferred

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Speaker 5: to content creation because I realized that what was missing

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Speaker 5: with EA's platform was that he wasn't serving as much

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Speaker 5: as he does in real life. So when you look

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Speaker 5: at ease platform before, and what you normally see with

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Speaker 5: other people's platform is like a lot of flyers, a

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Speaker 5: lot of promo about self and things like that. We did, okay,

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Speaker 5: what do the people want? The people want to hear

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Speaker 5: him yell at you hit the bars, give us motivation,

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Speaker 5: and so I just created little clips like that over time,

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Speaker 5: and it went from like three hundred k to now

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Speaker 5: two point one million just on Instagram and like millions

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Speaker 5: on that just serving the people. And that's like normally

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Speaker 5: how I got started with just the serving heart.

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Speaker 4: So what's the timeframe?

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Speaker 3: Right?

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Speaker 6: Because you said it, yep, you were doing that, yeah,

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Speaker 6: and you came with adding value, which is important.

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Speaker 4: A lot of people don't realize like add value, give

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Speaker 4: value value.

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Speaker 6: At what point does ET recognize me like, who is

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Speaker 6: this young lady doing all these things?

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Speaker 4: I need to meet her. Let's sit down with her.

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Speaker 5: So I would say about like that first year, like

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Speaker 5: I said, I joined the community. But then when he

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Speaker 5: was at the events, when I tell you, my little

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Speaker 5: my little Honda was driving in every of these cities

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Speaker 5: that he was at, I was there just to serve,

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Speaker 5: and like I was on my phone recording, like I

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Speaker 5: just use what I had and I created the different

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Speaker 5: clips on my phone and he's like, who's this little

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Speaker 5: black and Puerto Rican chick? And CJ his right hand

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Speaker 5: everybody knows I have the kid. Like that's when I

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Speaker 5: was just like, I have everything fresh, and he was like, yo,

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Speaker 5: He's like I need a size fourteen. I was like, say,

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Speaker 5: let's like two weeks later he had the bread ones

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Speaker 5: and he was like, who are you hello? So he's like,

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Speaker 5: who are okay, yo, I'm a whatever you need, let

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Speaker 5: me know, right, And so I took I made sure

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Speaker 5: that not E was taken care of, but like his

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Speaker 5: right hand man and Carl which is his third right

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Speaker 5: and I just made sure like okay, what does the

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Speaker 5: community need? Does anything need to be uploaded? I have

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Speaker 5: an it background let's do that. And I was doing

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Speaker 5: it faster than majority of the people, so they were like,

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Speaker 5: stay right here, you're not going anywhere. What else can

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Speaker 5: you do? I was like, I like this. It wasn't

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Speaker 5: even that I was really good at it. It was like, yo,

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Speaker 5: I really like this, but I know this is miss

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Speaker 5: on the social media. It's like, okay, let's try that.

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Speaker 5: And he's like, well, he's always on the road. We

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Speaker 5: can't bring you. That's fine. You have seven years of content,

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Speaker 5: more than seven years of content. I could just reuse that,

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Speaker 5: and they're like you can. I was like, yeah, you

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Speaker 5: recorded it for a reason. So I just started clipping

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Speaker 5: up all the old stuff and making it look new

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Speaker 5: and till this day, like that whole pandemic that just happened,

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Speaker 5: Like he didn't hit the stage at all, and he

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Speaker 5: didn't lose a beat because we were posting three times

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Speaker 5: a day of just repurposing old content.

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Speaker 3: So repurposing very important. I'll talking about that. So you

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Speaker 3: have a level of background in like computer programming, So

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Speaker 3: all right, that's important because people, it's not like you

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Speaker 3: just came off the street. You know how to edit videos?

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Speaker 5: No, I didn't know how to edit video. The most

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Speaker 5: that I knew about anything about videos was music videos,

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Speaker 5: and I used to watch them religiously. I didn't I'm

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Speaker 5: just saying, how did you learn how to edit? I

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Speaker 5: just tried it, like I started with iMovie, like majority

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Speaker 5: of people I put. I just knew how to tell

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Speaker 5: a story, like if you could if somebody says, hey,

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Speaker 5: how are you doing, and you answer that you know

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Speaker 5: how to tell a story.

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Speaker 3: On the MacBook.

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Speaker 5: Yeah.

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Speaker 3: So you know what's so crazy because I'm gonna talk

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Speaker 3: about you know, I still I still do our clips

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Speaker 3: and I edited, and you know, I don't know how

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Speaker 3: to use a computer.

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Speaker 4: What is a true story? I got him a computer

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Speaker 4: two years ago. I think it's still in the box.

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Speaker 3: I gave it to my son. So so I had

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Speaker 3: to do it on the phone, which actually helped me

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Speaker 3: because I'll talk about all these apps, but I had

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Speaker 3: to learn so many different apps because you could do

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Speaker 3: anything on your phone, and I learned how to edit

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Speaker 3: on my cell phone, which is obviously not the best

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Speaker 3: way to go about it.

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Speaker 5: But it's I will say it's the easiest. Because when

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Speaker 5: I was doing that for E for his events, all

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Speaker 5: his clips on from the events were from my phone.

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Speaker 5: I didn't there. Now we just got the rhythm to

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Speaker 5: where I can get on the Mac and everything like that.

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Speaker 5: But the first part was like get that, put it

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Speaker 5: in in shot, trim it up, put some words on it.

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Speaker 5: We keep it moving, Like I just speed kills when

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Speaker 5: it comes to social media. So like I'm that you

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Speaker 5: just started with the with the phone and stayed there.

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Speaker 5: I am mad at it because it's just easier and faster.

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Speaker 3: It is. It is, Well, all right, let's get it

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Speaker 3: to this conversation. There so different types of content, right,

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Speaker 3: Let's talk about the content that converts and actually has

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Speaker 3: an impact. Yeah, with every Thomas is at the two

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Speaker 3: million level. That's what we're trying to get to. So

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Speaker 3: what's what's the content that converts and has impact?

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Speaker 5: Authentic content? And that sounds very cliche, but at the

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Speaker 5: end of the day, the way the like the world

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Speaker 5: has been with social media and content and everything like that,

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Speaker 5: we just want to see you and we just want

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Speaker 5: to see what honestly you have to give and not

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Speaker 5: being sold to. So if you speak like so show

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Speaker 5: us speaking like what do you speak about? Show us

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Speaker 5: the important parts, like the first about three to five

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Speaker 5: seconds you need to get straight to the point. Don't

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Speaker 5: give me yo, weell my dog. I got a puppy

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Speaker 5: in Christmas, and in Christmas I was really sad and

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Speaker 5: no one cares. Yo, I got a puppy and it

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Speaker 5: like it flipped nine times, and here's it flipping. Like

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Speaker 5: that's the point of it. Show us that in the

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Speaker 5: first five seconds. So you know, when we're looking at

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Speaker 5: trying to create content that converts and that actually creates impact,

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Speaker 5: what is what is your genius? And show that consistently

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Speaker 5: for like every single day, not when I feel like it.

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Speaker 5: I got time for like three four times, like every

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Speaker 5: single day, because everybody's posting and everybody's nine out of

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Speaker 5: ten times is trash.

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Speaker 6: So when you're talking about clips that hit, I mean

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Speaker 6: obviously at a different level. Now, yeah, even and then

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Speaker 6: where there's certain analytics or certain numbers that you saw

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Speaker 6: that you reasoned were like all right, this is one

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Speaker 6: or was it just like all right, people are vibe

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Speaker 6: into us is being reposted, Like what were the analytics

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Speaker 6: that you used to say we're going with this?

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Speaker 5: So I honestly went based off what the people said.

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Speaker 5: So if we was to post about let's say, let's

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Speaker 5: say sports right a message of like keep going and

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Speaker 5: showing like basketball clips and like yo, I needed that

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Speaker 5: for the game. Yo, I didn't finish a chapter. And

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Speaker 5: I'm going based off the clips of what, based off

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Speaker 5: the comments of what they're saying in order to make

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Speaker 5: the next one. Like the analytics are cool for the

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Speaker 5: simple fact of age, range and interest and things like that,

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Speaker 5: but for a personal brand, like it goes more of

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Speaker 5: what the people want. And so instead of asking them,

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Speaker 5: I really pay attention to like even though we may

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Speaker 5: not respond all the time, I'm looking at it like,

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Speaker 5: what are you honestly saying about it? Did you feel it?

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Speaker 5: Did you not? And I'm not only going based off

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Speaker 5: the fires, I'm going based off the conversational wise in

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Speaker 5: order to create next week's content. So the comment section

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Speaker 5: is important. But if you don't get comments, do polls,

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Speaker 5: you know, like AB, like show what you want to

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Speaker 5: talk about two topics, make them, you know, pick real quick,

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Speaker 5: not the question box, but like just ABC, and then

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Speaker 5: create content after that.

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Speaker 3: And then also, I mean I think people get like

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Speaker 3: me personally. I never look at insights really yeah, I

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Speaker 3: never lot insights because I feel like there's no need to.

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Speaker 3: I could see what's popping based off of how many

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Speaker 3: views or how many like something gets. So I got

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Speaker 3: to look at it, like if I put a video

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Speaker 3: out and it gets a bunch of views, this is

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Speaker 3: kind of content that people are into. If I put

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Speaker 3: a video and doesn't get a bunch of views and

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Speaker 3: not into that kind of content.

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Speaker 4: So that's the tricky part.

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Speaker 6: Like you can have one that has views, but let's

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Speaker 6: say it has a thousand comments, because the content of itself.

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Speaker 4: That's why I said it's like a tricky.

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Speaker 3: Tricky what you mean, it's not tricky at all.

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Speaker 6: So if somebody's commenting on the post right and there's

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Speaker 6: a lot of feedback and it's not boxed, but it

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Speaker 6: only has six thousand views, so they're engaged. They didn't

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Speaker 6: have the same amount of like twenty thousand and forty

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Speaker 6: thousand views. So does that mean we shouldn't go in

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Speaker 6: that route anymore?

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Speaker 4: Direction?

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Speaker 3: My person, I'll let you answer. My personal strategy is

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Speaker 3: my personal ideas. It usually correlates with each other. Usually

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Speaker 3: you're not going to get a bunch of views on

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Speaker 3: something that doesn't a bunch of comments on something that

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Speaker 3: doesn't have a lot of views. Usually they go hand

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Speaker 3: in hand, and the whole point is to maximize the exposure.

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Speaker 3: So the more views, the more likes, that's going to

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Speaker 3: reach a wider audience. That's why the comments and the

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Speaker 3: views and the likes go hand in hand. So for me,

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Speaker 3: I mean, the easiest way is kind of to gauge

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Speaker 3: what are people most interested in by what are they

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Speaker 3: liking the most and what are they viewing the most?

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Speaker 5: But you're very aware of your content, see, so some

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Speaker 5: people need the insights because there's like a system that

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Speaker 5: go through. It's like platform audience in you, right, So

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Speaker 5: the audience part is where you need to look at

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Speaker 5: the insights because what about the saves? Like so if

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Speaker 5: you're on Instagram, the saves mean way more than possibly

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Speaker 5: the views.

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Speaker 3: And the shares too, yeahure.

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Speaker 5: And the shares, so that doesn't show off top of

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Speaker 5: like what you see, so you may have to hit

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Speaker 5: that view insight for that particular one or even you know,

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Speaker 5: in the overall insights and it says like you can

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Speaker 5: do the analytics and break it down to okay, if

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Speaker 5: I want saves, right, because that's probably what's going to

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Speaker 5: get you on the explore page. If you're if people

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Speaker 5: are saving it like crazy. Nine out of ten times

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Speaker 5: you have the right hashtags, nine out of ten times

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Speaker 5: you're probably on the explore page right. So if you

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Speaker 5: are trying to get the maximum reach, those are the

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Speaker 5: type of analytors that you kind of have to look at.

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Speaker 5: You looking at views and comments is more catering to

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Speaker 5: who you have right now, where like the saves and

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Speaker 5: the shares is going to cater to the masses.

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Speaker 6: This episode of Ernie Lisia is brought to you by McDonald's.

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Speaker 6: Proudly serving community since nineteen sixty five, McDonald's is more

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Speaker 6: than just a place to get tasty, affordable food. Over

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Speaker 6: the years, has become a staple in our community. It's

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Speaker 6: the place you're guaranteed to see teammates after a big

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Speaker 6: game because everyone is headed to Mickey D's win or

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Speaker 6: lose When I stop in for my morning breakfast of

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Speaker 6: three hot cakes and a hash brown, Seeing students using

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Speaker 6: the Wi Fi for their social media is all part

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Speaker 6: of the routine. It's become the epicenter of the community,

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Speaker 6: whether it's gathering for a birthday party and we've all

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Speaker 6: been to a McDonald's birthday party, or the place that

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Speaker 6: someone receives their first job, McDonald's grows with its patrons,

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Speaker 6: which makes it the go to place generation after generation

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Speaker 6: ba ba McDonald's.

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Speaker 4: I'm loving it.

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Speaker 5: So both of them are like, both types are very

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Speaker 5: very important for that. But I still believe your analytics

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Speaker 5: are going to give you the blueprint to your content

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Speaker 5: strategy because it's going to tell you exactly what the

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Speaker 5: platform wants, and it's going to tell you exactly what

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Speaker 5: your audience wants, because like for example, with Instagram, reels

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Speaker 5: is poppin' right. So you're going to look at the

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Speaker 5: analytics for which real actually did something good right and

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Speaker 5: duplicate that.

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Speaker 3: You know.

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Speaker 5: Whereas for the audience, you're going to look at how

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Speaker 5: many people's done the shares and the saves and the comments,

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Speaker 5: and you're going to duplicate that in order to nurture

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Speaker 5: them so they can stay there, because you get unfollows

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Speaker 5: every single day if you don't nurture that particular audience.

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Speaker 5: So like insight, and I'm not I'm not a big

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Speaker 5: fan of always checking analytics because I'm a very spontaneous person,

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Speaker 5: but I know the importance and I look at it

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Speaker 5: at least once a month because I got to make

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Speaker 5: sure that, Okay, am I making Am I playing the

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Speaker 5: platform game because at the end of the day, we

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Speaker 5: got to get the maximum reach? And am I playing

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Speaker 5: the audience game because I'm trying to build a community

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Speaker 5: and trying to keep them safe and heard.

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Speaker 4: No.

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Speaker 3: Yeah, So as far as growing a personal brand on

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Speaker 3: social media, right, let's talk about that. Because you have

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Speaker 3: a business, yeah, you can have a personal brand. You

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Speaker 3: can combine it to I think people kind of get confused.

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Speaker 3: Let's talk about personal brand please. What is some things

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Speaker 3: to do to grow a personal brand?

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Speaker 5: You have to show your genius, but show your human

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Speaker 5: side as well, right, so we have to know what

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Speaker 5: you're dope at, Like we're not we're not always interested

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Speaker 5: in fluffy. Like we love your kids, but we're not

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Speaker 5: going to share your kids.

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Speaker 3: Right, so no, no, no share kids.

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Speaker 5: That's kind of weird. It's kind of don't no no no.

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Speaker 5: I mean I mean like I won't share your kids,

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Speaker 5: like you'll share your kids and you like, you know, like.

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Speaker 3: We won't share the pot.

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Speaker 5: I like it because I like it, but I'm not sharing, right,

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Speaker 5: why would I do that? But they're cute, but like

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Speaker 5: I'm not putting it on my stories, like oh he

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Speaker 5: has cute kids. Like it's like, look at these kids, right,

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Speaker 5: look at them?

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Speaker 4: This so.

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Speaker 5: Okay, But then that's the theme. But that's the thing.

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Speaker 5: I see what you did, then I see it. No, no, no,

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Speaker 5: I see what you did there. But but that's if

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Speaker 5: you themed it out right, and then I'll get you

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Speaker 5: on the sneaker pages. But that's not that's a whole

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Speaker 5: different conversation, right, But like you have to when it

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Speaker 5: comes to a personal brand, we have to know what

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Speaker 5: you're dope at and there has to be content that

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Speaker 5: shows that and then kind of put in the human

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Speaker 5: kind of vibe because we want to connect with you

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Speaker 5: as a human. We want to know that you're not

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Speaker 5: just you're like, oh, that's a goal, Like I want

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Speaker 5: to be her or him at the end of the day.

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Speaker 5: That may be true, but I also want to be

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Speaker 5: able to talk to you. I want to also be

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Speaker 5: able to connect with you and join your programs and

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Speaker 5: feel like you're actually going to be there. You know,

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Speaker 5: there's some personal brands that we see that we're like,

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Speaker 5: I don't know if they answer their DMS. I don't

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Speaker 5: know if I reached their assistant. This that of the

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Speaker 5: third and the great thing about creating a personal brand

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Speaker 5: with like just that human connection. It's like, oh, you're reachable.

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Speaker 5: You're not typical influencer that just doesn't pay attention to

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Speaker 5: us after you have ten k followers. So by creating

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Speaker 5: the dopeness and the genius part first and then the

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Speaker 5: human side, it gives a great blend of like I

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Speaker 5: don't know what you do, but I want a part

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Speaker 5: of it.

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Speaker 6: So what's the line, right, Because I'm thinking like, after

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Speaker 6: you show the dopeness, to show the human side. Now

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Speaker 6: we blend after we've done both yet like a system

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Speaker 6: like you know what, I'm watching dishes, I'm going to

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Speaker 6: the kids, go to the park with my kids. But yo,

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Speaker 6: here's my like what's that funk s way of like

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Speaker 6: balancing those two.

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Speaker 5: So I always go with like setting boundaries, like first,

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Speaker 5: what do you what are some non negotiables of what

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Speaker 5: you'll post?

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Speaker 4: Right?

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Speaker 5: Like, I'm you may not be the one that wants

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Speaker 5: to post about your relationship. You may not be, but

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Speaker 5: then you may want to post everything about eating popcorn? Right,

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Speaker 5: So what is like two posts two dope posts about

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Speaker 5: your genius and maybe one about your human side or

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Speaker 5: create a whole feature like stories may just be of

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Speaker 5: your personal side, where you know, the feed is going

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Speaker 5: to be more of the highlights of you know, your genius,

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Speaker 5: of your craft and everything like that. So people are like, Okay,

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Speaker 5: I know what he or she does, and it's very

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Speaker 5: clear because when I go on your social media or

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Speaker 5: when I Google you, the content aligns with what you do.

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Speaker 5: But then when I get to know you, I'm looking

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Speaker 5: at your lives, I'm looking at your your stories, I'm

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Speaker 5: looking at maybe some of your reels, and that's more

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Speaker 5: of your personal side. So you kind of have to

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Speaker 5: find a feature that shows your personal side a little

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Speaker 5: bit more and that it completely blends with your craft.

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Speaker 3: So all right, So what about growing a business brand?

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Speaker 5: Now, that is where you really don't show anything personal like,

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Speaker 5: but in order the way the world is working right now,

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Speaker 5: you got to kind of put a face to a brand,

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Speaker 5: right for the simple fact the same reason why we

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Speaker 5: grow personal brand. We connect with people. We don't connect

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Speaker 5: with logos, we don't connect with just regular brands. We

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Speaker 5: connect with people. So if you show the people who

437
00:22:44,760 --> 00:22:47,520
Speaker 5: are working for you, if you're showing like more of

438
00:22:47,640 --> 00:22:51,000
Speaker 5: the behind the scenes of it, then that's giving more

439
00:22:51,000 --> 00:22:53,399
Speaker 5: of the human side as well with the business, but

440
00:22:54,400 --> 00:22:57,439
Speaker 5: you're going more focus on all right, what is the product,

441
00:22:57,480 --> 00:22:59,840
Speaker 5: what is the service? What is the stories behind the

442
00:23:00,080 --> 00:23:02,680
Speaker 5: products and the services? Not just saying hey, I got

443
00:23:02,720 --> 00:23:06,280
Speaker 5: water by my water. It's like the water was created

444
00:23:06,280 --> 00:23:09,040
Speaker 5: in order to help what pain point? You know? And

445
00:23:09,080 --> 00:23:11,399
Speaker 5: the pain points are the ones the pieces of content

446
00:23:11,400 --> 00:23:15,640
Speaker 5: that you're going to be showing instead of necessarily the products.

447
00:23:15,760 --> 00:23:18,760
Speaker 5: So when it comes to the business side, you're you're

448
00:23:18,800 --> 00:23:23,199
Speaker 5: catering to your audience through stories and through behind the

449
00:23:23,200 --> 00:23:24,480
Speaker 5: scenes of your employees.

450
00:23:25,200 --> 00:23:28,600
Speaker 6: So I mean on the business side, at what point

451
00:23:28,800 --> 00:23:31,480
Speaker 6: again with balance, because I feel like some people have

452
00:23:31,560 --> 00:23:35,160
Speaker 6: a business, Yeah, it just becomes overwhelming every five minutes,

453
00:23:35,200 --> 00:23:37,600
Speaker 6: stay in your face and it's like you lost me.

454
00:23:37,640 --> 00:23:42,479
Speaker 4: I'm on following right, So for that scenario, like what

455
00:23:42,600 --> 00:23:43,280
Speaker 4: is it is? It like?

456
00:23:43,440 --> 00:23:46,159
Speaker 6: All right, every three to four posts, we do something

457
00:23:46,160 --> 00:23:48,480
Speaker 6: about a product that we're doing, but we show them

458
00:23:48,640 --> 00:23:50,240
Speaker 6: the brilliance of our cost.

459
00:23:50,280 --> 00:23:53,520
Speaker 5: I mean, it depends on that particular business. But I

460
00:23:53,560 --> 00:23:59,400
Speaker 5: do believe with a balance of your customers, your employees,

461
00:23:59,480 --> 00:24:02,040
Speaker 5: and then your product, because you want to show who

462
00:24:02,080 --> 00:24:05,639
Speaker 5: honestly is using the brand, right, you want to like

463
00:24:05,760 --> 00:24:08,359
Speaker 5: people want to have that kind of testimonials. Want to

464
00:24:08,400 --> 00:24:11,960
Speaker 5: see like people interact and be highlighted. Like let's say

465
00:24:11,960 --> 00:24:14,240
Speaker 5: if you, you know, have a hat brand, other people,

466
00:24:14,240 --> 00:24:16,680
Speaker 5: you know, other people wearing the hats instead of the models,

467
00:24:16,720 --> 00:24:20,720
Speaker 5: like oh okay, I'll buy that, you know, so a

468
00:24:20,760 --> 00:24:25,359
Speaker 5: blend of actual people, uh, your employees, because it brings

469
00:24:25,359 --> 00:24:28,119
Speaker 5: that human connection and then the product kind of just

470
00:24:28,400 --> 00:24:32,520
Speaker 5: last but with a story still tied into the people.

471
00:24:33,520 --> 00:24:37,040
Speaker 3: So what are some ways to monetize content on social media?

472
00:24:37,080 --> 00:24:38,480
Speaker 3: That's a big that's a big one.

473
00:24:38,880 --> 00:24:42,359
Speaker 5: Oh where do you want to start? So yes, yes,

474
00:24:42,840 --> 00:24:46,880
Speaker 5: So I mean first it starts with you, right, You're

475
00:24:46,960 --> 00:24:51,679
Speaker 5: able to monetize your own content through literally just saying

476
00:24:52,760 --> 00:24:55,600
Speaker 5: let me put my cash app on my content, right,

477
00:24:55,720 --> 00:24:59,880
Speaker 5: because you'll be surprised. As you're serving and you're giving value,

478
00:25:00,280 --> 00:25:03,000
Speaker 5: people will want to bless you. And if you are

479
00:25:03,040 --> 00:25:07,520
Speaker 5: not providing a website or a way for payment, they're

480
00:25:07,640 --> 00:25:11,560
Speaker 5: just they're like, what do you want? Let me pay you?

481
00:25:11,760 --> 00:25:15,119
Speaker 5: Same thing? Right, So like if you were to just

482
00:25:15,160 --> 00:25:18,040
Speaker 5: put like your cash app, your PayPal, Vimeo whatever, first

483
00:25:18,040 --> 00:25:22,000
Speaker 5: and foremost, just really discreete that's one way of course,

484
00:25:22,320 --> 00:25:25,720
Speaker 5: being your own you know, having your own ads in

485
00:25:25,760 --> 00:25:29,560
Speaker 5: your content is another way. You know, if you're selling

486
00:25:29,600 --> 00:25:33,199
Speaker 5: a shirt, anything, sneakers, whatever, you put that in the

487
00:25:33,240 --> 00:25:36,280
Speaker 5: middle of your content. Don't allow the platforms to kind

488
00:25:36,320 --> 00:25:39,520
Speaker 5: of do that for you because you've already created an

489
00:25:39,560 --> 00:25:43,040
Speaker 5: audience and they're like, well, I'm watching fifty percent of

490
00:25:43,080 --> 00:25:45,840
Speaker 5: your content already. If I put it in the thirty percent,

491
00:25:46,680 --> 00:25:50,159
Speaker 5: I may you know, I may want this, So be

492
00:25:50,320 --> 00:25:54,480
Speaker 5: your own way of monetizing first. But then like with

493
00:25:54,920 --> 00:26:00,679
Speaker 5: different platforms, So Instagram has badges, they have reels, bonuses,

494
00:26:01,000 --> 00:26:05,960
Speaker 5: and they have uh instream ads. Right, So badges is

495
00:26:06,000 --> 00:26:08,119
Speaker 5: if you go live you have about like ten k

496
00:26:08,280 --> 00:26:12,440
Speaker 5: followers or above, and you go live on a consistent basis.

497
00:26:12,480 --> 00:26:17,080
Speaker 5: It's like a tipping system. So you have that reels

498
00:26:17,119 --> 00:26:22,320
Speaker 5: because it's really popping right now, they're giving creators money

499
00:26:22,359 --> 00:26:23,760
Speaker 5: to create reels.

500
00:26:23,880 --> 00:26:25,679
Speaker 3: How how you get paid the great reels?

501
00:26:25,840 --> 00:26:30,359
Speaker 5: So it's based off plays. So for example, if you

502
00:26:30,480 --> 00:26:34,560
Speaker 5: get nine point eight million plays, you get eight thousand,

503
00:26:34,640 --> 00:26:38,679
Speaker 5: five hundred, right, that's and they vary between bonuses, so

504
00:26:38,680 --> 00:26:41,119
Speaker 5: they're they're playing around with it as far as like

505
00:26:41,480 --> 00:26:43,680
Speaker 5: we'll give you ten thousand if you do this, we'll

506
00:26:43,720 --> 00:26:48,840
Speaker 5: give you you know, and each each real regardless of

507
00:26:48,880 --> 00:26:52,760
Speaker 5: how it does, it does perform, it does give you money.

508
00:26:52,880 --> 00:26:55,879
Speaker 5: It could be a dollar, it could be up to

509
00:26:55,920 --> 00:26:58,840
Speaker 5: five hundred dollars, but they do give you money for

510
00:26:58,920 --> 00:27:03,760
Speaker 5: each play that you have. Right, and then with longer

511
00:27:03,920 --> 00:27:07,520
Speaker 5: which used to be igtv is now Instagram video with

512
00:27:07,680 --> 00:27:10,560
Speaker 5: longer ones. That's where Instagram is trying to be like

513
00:27:10,640 --> 00:27:13,679
Speaker 5: YouTube and add their own ads to it and it

514
00:27:13,720 --> 00:27:16,720
Speaker 5: gets it gets money that way. So that's that's one

515
00:27:16,760 --> 00:27:18,240
Speaker 5: way from an Instagram standpoint.

516
00:27:18,280 --> 00:27:21,240
Speaker 4: So that would be like add cast for YouTube a sense.

517
00:27:21,280 --> 00:27:25,639
Speaker 5: Yeah, yeah, so it does that. Why because they're trying

518
00:27:25,760 --> 00:27:28,840
Speaker 5: to compete with YouTube, and they're trying to compete with

519
00:27:29,080 --> 00:27:32,840
Speaker 5: TikTok because TikTok has the creator fund. Once you've reached

520
00:27:32,920 --> 00:27:36,600
Speaker 5: about ten thousand followers over there, you get paid for

521
00:27:36,680 --> 00:27:41,000
Speaker 5: your tiktoks, So they're trying to do that. They also

522
00:27:41,359 --> 00:27:47,439
Speaker 5: actually all platforms, Instagram, Facebook and YouTube and TikTok have

523
00:27:47,720 --> 00:27:50,840
Speaker 5: kind of like a brand manager, So brands could go

524
00:27:50,920 --> 00:27:53,919
Speaker 5: into your profile, look at your analytics and see if

525
00:27:53,960 --> 00:27:55,920
Speaker 5: they want to work with you, and they'll say, hey,

526
00:27:55,960 --> 00:27:59,399
Speaker 5: create content and we'll give you this amount of money

527
00:27:59,400 --> 00:28:01,560
Speaker 5: and you'll be able to see all the brands that

528
00:28:01,600 --> 00:28:06,080
Speaker 5: are trying to give you different campaigns. So that's another way.

529
00:28:06,359 --> 00:28:11,240
Speaker 5: Facebook has about like seven different ways to make money,

530
00:28:11,280 --> 00:28:16,480
Speaker 5: Like they have instream ads, they have install articles, they

531
00:28:16,560 --> 00:28:24,560
Speaker 5: have bonuses for reels, they have subscriptions, they have stars,

532
00:28:25,240 --> 00:28:29,679
Speaker 5: they have copyright management, they have a whole lot of

533
00:28:29,760 --> 00:28:33,800
Speaker 5: things that people don't even know because they haven't even

534
00:28:33,840 --> 00:28:38,680
Speaker 5: logged into. A free tool called Creator Studio, Like Creator

535
00:28:38,720 --> 00:28:42,400
Speaker 5: Studio will allow you to see from a monetization standpoint,

536
00:28:42,560 --> 00:28:46,280
Speaker 5: how all your content that is being able to be monetized,

537
00:28:46,560 --> 00:28:49,640
Speaker 5: and it gives you like the different stats like if

538
00:28:49,680 --> 00:28:53,880
Speaker 5: you go live, you're instantly invited to do stars, right,

539
00:28:54,240 --> 00:28:57,240
Speaker 5: if you hit ten thousand likes on your Facebook page,

540
00:28:57,280 --> 00:28:59,800
Speaker 5: then it's like, okay, now you're able to do in

541
00:29:00,040 --> 00:29:03,520
Speaker 5: stream ads. Now you're able to do subscriptions. Now you're

542
00:29:03,760 --> 00:29:07,840
Speaker 5: like there's so many different tools and ways to monetize

543
00:29:07,880 --> 00:29:10,360
Speaker 5: on Facebook. All you have to do is just log

544
00:29:10,400 --> 00:29:11,800
Speaker 5: into create a studio and apply.

545
00:29:12,360 --> 00:29:13,440
Speaker 4: How does the article work?

546
00:29:13,680 --> 00:29:14,840
Speaker 5: You said, you just write it up?

547
00:29:14,960 --> 00:29:15,920
Speaker 4: Articles published?

548
00:29:16,000 --> 00:29:21,400
Speaker 3: Yeah, yeah, So creative studios on Facebook like walk yeah, and.

549
00:29:21,600 --> 00:29:25,400
Speaker 5: The great thing it is also a scheduling tool so

550
00:29:25,440 --> 00:29:28,560
Speaker 5: you can schedule out all your Instagram and your Facebook

551
00:29:29,520 --> 00:29:32,120
Speaker 5: post on their stories, all that great stuff.

552
00:29:32,160 --> 00:29:35,240
Speaker 6: So I feel like, I mean, as the years of past,

553
00:29:35,280 --> 00:29:38,200
Speaker 6: it feels like Facebook has been like the old person's

554
00:29:38,800 --> 00:29:41,320
Speaker 6: like social media. Obviously we should be paying attention.

555
00:29:41,520 --> 00:29:43,960
Speaker 3: It's still the biggest platform.

556
00:29:45,040 --> 00:29:47,480
Speaker 4: If we're not paying attention to these things with you myself, So.

557
00:29:47,960 --> 00:29:50,920
Speaker 5: I think if we pay attention to what we will

558
00:29:50,960 --> 00:29:55,000
Speaker 5: get more rewarded because that's where the money is. Like

559
00:29:55,400 --> 00:29:57,920
Speaker 5: Meta is not playing like they want it, but they

560
00:29:58,040 --> 00:30:02,080
Speaker 5: understand it's where it's short form right now, it's you know,

561
00:30:02,920 --> 00:30:06,400
Speaker 5: YouTube is still killing it from a from a monetization standpoint,

562
00:30:07,520 --> 00:30:10,719
Speaker 5: So we have to do something. So let's od and

563
00:30:10,800 --> 00:30:13,600
Speaker 5: give you all all the money over here. But you're

564
00:30:13,600 --> 00:30:16,080
Speaker 5: not going to pay attention because you're on TikTok and

565
00:30:16,120 --> 00:30:20,200
Speaker 5: you're on YouTube, and you're on Instagram. And it's like

566
00:30:21,440 --> 00:30:26,760
Speaker 5: some people like Country Layne, He's he's known for making

567
00:30:27,440 --> 00:30:30,640
Speaker 5: six figures off of Facebook, right, not just Instagram, but

568
00:30:30,760 --> 00:30:34,480
Speaker 5: Facebook because he put his clips up and it was

569
00:30:34,520 --> 00:30:37,880
Speaker 5: doing numbers, and Facebook was like, you know what, We're

570
00:30:37,880 --> 00:30:38,880
Speaker 5: going to give you this check.

571
00:30:40,880 --> 00:30:43,360
Speaker 4: So in the YouTube sense, I know we got accents.

572
00:30:43,440 --> 00:30:46,040
Speaker 6: Yep, we got super chats or that any other strategies

573
00:30:46,080 --> 00:30:46,760
Speaker 6: to monetize.

574
00:30:47,160 --> 00:30:50,000
Speaker 5: They have merch and they have subscriptions.

575
00:30:50,600 --> 00:30:51,880
Speaker 4: Okay, yeah, gotcha.

576
00:30:52,440 --> 00:30:55,480
Speaker 3: So what are some tricks and tips for Instagram?

577
00:30:56,440 --> 00:31:03,040
Speaker 5: Okay, so let's start with hashtags? Right, So hashtags. If

578
00:31:03,120 --> 00:31:06,480
Speaker 5: people don't know hashtags, think about it, like, think about

579
00:31:06,520 --> 00:31:10,400
Speaker 5: it like blocks, right, each block has a certain amount

580
00:31:10,440 --> 00:31:14,080
Speaker 5: of people chilling on it. Right, the more hashtags you put,

581
00:31:14,080 --> 00:31:15,960
Speaker 5: the more people that you're going to be exposed to

582
00:31:16,040 --> 00:31:19,080
Speaker 5: because you're going on all these different blocks right now,

583
00:31:19,720 --> 00:31:24,080
Speaker 5: some blocks have about one hundred people on it and

584
00:31:24,160 --> 00:31:29,000
Speaker 5: some people some blocks have about one million people on it, right,

585
00:31:29,480 --> 00:31:32,400
Speaker 5: so you have to kind of be strategic with what

586
00:31:32,600 --> 00:31:36,520
Speaker 5: hashtags that you use. Now Instagram said use between like

587
00:31:37,400 --> 00:31:42,360
Speaker 5: three to six, right when they used to do thirty

588
00:31:42,400 --> 00:31:46,320
Speaker 5: and yeah, before it was like put it a whole

589
00:31:46,360 --> 00:31:50,520
Speaker 5: bunch of thirties at like thirty hashtags, do the highest numbers, right,

590
00:31:51,080 --> 00:31:53,360
Speaker 5: and put it in the first in your like the

591
00:31:53,360 --> 00:31:58,320
Speaker 5: first comment. Now they're saying do about up to six

592
00:31:58,360 --> 00:32:01,440
Speaker 5: to eight, right, and put it actually in your captions,

593
00:32:01,480 --> 00:32:04,720
Speaker 5: because what we're trying to do is keyword in there.

594
00:32:05,120 --> 00:32:07,880
Speaker 5: And so now once you type in a certain keyword

595
00:32:08,000 --> 00:32:12,920
Speaker 5: on Instagram search, now we're able to pick that up.

596
00:32:13,440 --> 00:32:17,760
Speaker 5: So people should be looking at about I'll say a

597
00:32:17,840 --> 00:32:22,480
Speaker 5: strong like six to eight going from why to narrow.

598
00:32:23,160 --> 00:32:25,640
Speaker 5: So what I mean by that is like one million

599
00:32:26,440 --> 00:32:29,120
Speaker 5: going all the way down to like ten k or

600
00:32:29,320 --> 00:32:31,320
Speaker 5: why because you want to go on the blocks that

601
00:32:31,360 --> 00:32:32,840
Speaker 5: have a lot of people, but then you want to

602
00:32:32,840 --> 00:32:35,400
Speaker 5: go on the blocks that have small people because those

603
00:32:35,440 --> 00:32:38,720
Speaker 5: are your specific audience, right and at the end of

604
00:32:38,760 --> 00:32:42,720
Speaker 5: the day, is not necessarily about numbers. Is about really

605
00:32:42,760 --> 00:32:46,080
Speaker 5: getting into your audience because those are the people who

606
00:32:46,120 --> 00:32:49,360
Speaker 5: are going to be able to convert. So six to'

607
00:32:49,360 --> 00:32:54,840
Speaker 5: eight and then using those like having about like I'll

608
00:32:54,880 --> 00:32:58,959
Speaker 5: say three to five different batches of hashtags. Don't use

609
00:32:59,000 --> 00:33:01,680
Speaker 5: the same one over and over and over again, right,

610
00:33:01,960 --> 00:33:04,520
Speaker 5: because that means you're just chilling on the same blocks.

611
00:33:04,160 --> 00:33:07,240
Speaker 3: Every shadow band, like I got shot.

612
00:33:07,320 --> 00:33:11,440
Speaker 5: Yeah, well so that so, but that is like controversial

613
00:33:11,520 --> 00:33:14,360
Speaker 5: because Instagram put out saying they don't shadow.

614
00:33:14,320 --> 00:33:17,360
Speaker 3: They got I got shadow band twice and.

615
00:33:16,320 --> 00:33:17,880
Speaker 5: And I know a lot of people who had.

616
00:33:18,000 --> 00:33:20,640
Speaker 3: What happened was years ago. You know, it was a

617
00:33:20,680 --> 00:33:22,720
Speaker 3: thing where you have like thirty hashtags and you just

618
00:33:23,040 --> 00:33:26,400
Speaker 3: copy and paste it and you know the hashtags, but

619
00:33:26,600 --> 00:33:29,400
Speaker 3: it wasn't. What happens with that is that, at least

620
00:33:29,440 --> 00:33:33,680
Speaker 3: back then it gets red flagged to spam. Yes, so

621
00:33:34,280 --> 00:33:36,080
Speaker 3: the shadow ban me. How I knew I got shadow

622
00:33:36,120 --> 00:33:38,120
Speaker 3: band A my engagement went down dramatically. But how I

623
00:33:38,160 --> 00:33:39,680
Speaker 3: knew I got shadow band It's like I typed in

624
00:33:39,720 --> 00:33:42,080
Speaker 3: a hashtag, put a hashtag on the post, typed it in, yeah,

625
00:33:42,120 --> 00:33:43,320
Speaker 3: and then went to it and then it wasn't there.

626
00:33:43,360 --> 00:33:45,040
Speaker 3: It was a unique hashtag that nobody would ever have,

627
00:33:45,120 --> 00:33:47,160
Speaker 3: like peanut butter and jelly or your leaves, like something

628
00:33:47,200 --> 00:33:50,080
Speaker 3: that is only my hashtag. So you type it in,

629
00:33:50,680 --> 00:33:52,600
Speaker 3: there's only should be one poster that shows up, but

630
00:33:52,640 --> 00:33:55,840
Speaker 3: there's no poster it shows up because the posts aren't shown.

631
00:33:55,960 --> 00:33:58,280
Speaker 3: So I don't think they've ever actually acknowledged that the

632
00:33:58,320 --> 00:34:02,000
Speaker 3: hashtag shadow bands are. But I can personally vouch that

633
00:34:02,320 --> 00:34:05,000
Speaker 3: shadow bands are well because I've been shadow band twice.

634
00:34:05,160 --> 00:34:08,560
Speaker 5: No, and it is like a real thing. But some

635
00:34:08,640 --> 00:34:12,560
Speaker 5: people instantly go and say that their shadow band when

636
00:34:12,600 --> 00:34:16,040
Speaker 5: it's honestly that their content just isn't working. Yeah, So

637
00:34:16,080 --> 00:34:17,920
Speaker 5: you kind of have to know the difference. So if

638
00:34:17,920 --> 00:34:20,319
Speaker 5: anybody does think that they should do what he just said,

639
00:34:20,400 --> 00:34:23,719
Speaker 5: which is like, use a specific hashtag and just see

640
00:34:23,719 --> 00:34:26,439
Speaker 5: if you pull up. If you do, you're not shadow band.

641
00:34:26,520 --> 00:34:31,279
Speaker 5: Your content just sucks And that's okay. That's okay. You

642
00:34:31,400 --> 00:34:32,960
Speaker 5: just got to be aware of it and just make

643
00:34:33,000 --> 00:34:33,560
Speaker 5: the adjustment.

644
00:34:33,640 --> 00:34:36,880
Speaker 3: But use hashtag that's relevant to the post, yes, and

645
00:34:37,000 --> 00:34:39,080
Speaker 3: switch to use the same hashtag.

646
00:34:39,239 --> 00:34:42,480
Speaker 4: I'm thinking like if you obviously ernest, what's up?

647
00:34:42,560 --> 00:34:46,080
Speaker 6: You ever walk into a small business and everything just works, like,

648
00:34:46,120 --> 00:34:49,600
Speaker 6: the checkout is fast, the seats are digital, tipping is

649
00:34:49,640 --> 00:34:52,200
Speaker 6: a breeze, and you're out the door before the line

650
00:34:52,239 --> 00:34:56,880
Speaker 6: even builds. Odds are they're using Square. We love supporting

651
00:34:56,920 --> 00:34:59,560
Speaker 6: businesses that run on Square because it just feels seamless.

652
00:34:59,680 --> 00:35:02,279
Speaker 6: Whether it's a local coffee shop, a vendor at a

653
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Speaker 6: pop up market, or even one of our merch partners.

654
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655
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656
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Speaker 6: If you're a business owner or even just thinking about

657
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Speaker 6: launching something soon, Square is hands down one of the

658
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659
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Speaker 6: It's not just about payments, it's about giving you time

660
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661
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Speaker 6: To see how Square can transform your business, visit Square

662
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663
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664
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Speaker 6: pushing your vision forward. This episode is brought to you

666
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Speaker 6: by P and C Bank. A lot of people think

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693
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Speaker 6: See when we post a lot of things about business

694
00:37:32,680 --> 00:37:35,920
Speaker 6: and entrepreneurship, right if we just do a hashtager said friendship,

695
00:37:36,200 --> 00:37:38,719
Speaker 6: there's more people that have the friendship hashtag. Absolutely, you're

696
00:37:38,719 --> 00:37:40,879
Speaker 6: gonna probably bring that, But that doesn't even make sense

697
00:37:40,920 --> 00:37:42,000
Speaker 6: to put something like that.

698
00:37:42,520 --> 00:37:45,600
Speaker 5: No, because you're going to say you're gonna attract a

699
00:37:45,640 --> 00:37:49,440
Speaker 5: lot of people, right, but it's not what they want

700
00:37:49,560 --> 00:37:52,520
Speaker 5: and it's not the audience that you need because they're

701
00:37:52,560 --> 00:37:56,360
Speaker 5: not going to necessarily buy or share or anything because

702
00:37:56,400 --> 00:37:58,880
Speaker 5: you just got their attention for that one time and

703
00:37:58,920 --> 00:38:01,680
Speaker 5: that was it. Right, So you do want to go

704
00:38:01,800 --> 00:38:05,759
Speaker 5: more specifically what the content is and who you are, right,

705
00:38:05,800 --> 00:38:08,319
Speaker 5: because that's that's the people that you're looking for.

706
00:38:08,440 --> 00:38:08,600
Speaker 3: Now.

707
00:38:08,719 --> 00:38:12,279
Speaker 5: Is that a slower kind of pace? It is, right,

708
00:38:12,360 --> 00:38:15,600
Speaker 5: So you're going to get numbers, but you're not going

709
00:38:15,640 --> 00:38:17,880
Speaker 5: to necessarily get the numbers is if you did the

710
00:38:17,920 --> 00:38:22,920
Speaker 5: bigger hashtags. But in the long run, you make more

711
00:38:23,000 --> 00:38:26,359
Speaker 5: money that way. You get more impact that way by

712
00:38:26,440 --> 00:38:30,560
Speaker 5: using the correct hashtags than just going with Super Bowl

713
00:38:30,920 --> 00:38:35,399
Speaker 5: or you know, Throwback Thursday and things like that. Yeah yeah, yeah,

714
00:38:35,440 --> 00:38:36,680
Speaker 5: and you don't have a dog.

715
00:38:37,160 --> 00:38:41,440
Speaker 6: But any specific hasht like a lot of times.

716
00:38:41,400 --> 00:38:44,840
Speaker 4: Spots take over your pape, oh god, like specific hashtags

717
00:38:44,840 --> 00:38:46,960
Speaker 4: to stay away from tot.

718
00:38:46,600 --> 00:38:50,680
Speaker 5: Them anything that's over two million. Anything like if you

719
00:38:50,719 --> 00:38:52,759
Speaker 5: look up a hashtag, it literally tells you how many

720
00:38:52,760 --> 00:38:56,000
Speaker 5: posts are in that particular hashtag. So if you go

721
00:38:56,400 --> 00:38:58,960
Speaker 5: and you check it, stay away from anything that's over

722
00:38:59,000 --> 00:39:02,400
Speaker 5: two million because the bots are instantly like, oh that's

723
00:39:02,400 --> 00:39:04,600
Speaker 5: where the crowd is, So let me go where the

724
00:39:04,640 --> 00:39:07,000
Speaker 5: crowd is. And if you're going to put that, I'm

725
00:39:07,040 --> 00:39:09,440
Speaker 5: going to flood it with Oh my god, let me

726
00:39:09,440 --> 00:39:11,840
Speaker 5: tell you about how much money I said I saved

727
00:39:11,880 --> 00:39:15,080
Speaker 5: with so and so and please no get away.

728
00:39:15,400 --> 00:39:19,080
Speaker 3: So let's talk about the most downloaded app last year,

729
00:39:19,200 --> 00:39:24,000
Speaker 3: the most popular app people under twenty one, I believe TikTok. Yeah,

730
00:39:24,280 --> 00:39:28,120
Speaker 3: so the importance of TikTok? What is some what are

731
00:39:28,160 --> 00:39:31,000
Speaker 3: some tips from TikTok? Because TikTok. The interesting thing on

732
00:39:31,040 --> 00:39:33,160
Speaker 3: TikTok is that is the newest out of all of

733
00:39:33,200 --> 00:39:36,360
Speaker 3: the major apps. Yes, so there's still a lot of opportunity, yes,

734
00:39:37,080 --> 00:39:39,680
Speaker 3: but more and more people is so the opportunity is

735
00:39:39,719 --> 00:39:41,839
Speaker 3: not going to be there ever. No, So what's your

736
00:39:41,880 --> 00:39:44,439
Speaker 3: thoughts on TikTok and what is some advice for people

737
00:39:44,480 --> 00:39:45,400
Speaker 3: that's trying to do TikTok?

738
00:39:45,640 --> 00:39:49,239
Speaker 5: So, TikTok is so addicting and so fun at the

739
00:39:49,239 --> 00:39:53,280
Speaker 5: same time. But I love how like the older crowd

740
00:39:53,400 --> 00:39:55,520
Speaker 5: is like, I don't know nothing about TikTok, but you

741
00:39:55,640 --> 00:39:57,239
Speaker 5: spend three hours on it, So I don't know what

742
00:39:57,280 --> 00:40:00,200
Speaker 5: you're talking about, right, You you the one scrolling. So

743
00:40:01,360 --> 00:40:04,040
Speaker 5: what's unique about it is that they actually award you

744
00:40:04,080 --> 00:40:07,200
Speaker 5: when you use your phone. Like, they give you so

745
00:40:07,360 --> 00:40:10,640
Speaker 5: many different effects and filters and everything like that. You

746
00:40:10,680 --> 00:40:16,120
Speaker 5: don't necessarily need a DSLR camera to create anything on TikTok.

747
00:40:16,280 --> 00:40:18,279
Speaker 5: Majority of the things that you see is created on

748
00:40:18,320 --> 00:40:23,480
Speaker 5: your phone. So when you're creating on TikTok, start with

749
00:40:23,520 --> 00:40:27,000
Speaker 5: your phone, right, you can do you can upload anything

750
00:40:27,040 --> 00:40:29,520
Speaker 5: you want, but start on your phone and use the

751
00:40:29,680 --> 00:40:33,759
Speaker 5: trending effects. So for example, if you're starting the new

752
00:40:33,840 --> 00:40:36,879
Speaker 5: year and they have like in twenty twenty two, you're

753
00:40:36,920 --> 00:40:39,640
Speaker 5: going to be doing this and it kind of flip

754
00:40:39,800 --> 00:40:43,759
Speaker 5: us that because everybody is doing that, right, and that

755
00:40:43,920 --> 00:40:47,160
Speaker 5: and the sounds as well, is what gets you the

756
00:40:47,160 --> 00:40:54,399
Speaker 5: most exposure. Filters and effects and sounds and eat that too,

757
00:40:54,560 --> 00:40:58,799
Speaker 5: that part too. But like any of the trending songs, ok, right,

758
00:40:59,239 --> 00:41:01,920
Speaker 5: so a lot of people are doing even if they

759
00:41:01,920 --> 00:41:04,320
Speaker 5: don't necessarily like the song, but they know that it's trending,

760
00:41:04,760 --> 00:41:08,360
Speaker 5: they're going to lower the volume, right, so the voice

761
00:41:08,400 --> 00:41:09,960
Speaker 5: you can still hear, the voice, still hear the point

762
00:41:10,000 --> 00:41:13,239
Speaker 5: of what they're trying to do, but they're maximizing on

763
00:41:13,320 --> 00:41:15,520
Speaker 5: the reach because they know that song is going to

764
00:41:15,560 --> 00:41:20,160
Speaker 5: be working. So if you do that and it's crazy

765
00:41:20,200 --> 00:41:23,360
Speaker 5: because like you could do just drop the water and

766
00:41:23,400 --> 00:41:25,640
Speaker 5: pick it back up and make a crazy face, and

767
00:41:25,680 --> 00:41:29,960
Speaker 5: you put the right song on it millions for no reason,

768
00:41:30,760 --> 00:41:33,600
Speaker 5: just because you know how to play the game of

769
00:41:35,120 --> 00:41:39,360
Speaker 5: trending effects, trending songs and I'm using the actual camera

770
00:41:39,440 --> 00:41:41,719
Speaker 5: because they're going to reward the people who actually use

771
00:41:41,760 --> 00:41:45,720
Speaker 5: the tools, because the platform spend too much time creating

772
00:41:45,719 --> 00:41:48,439
Speaker 5: this stuff. If you don't use it, they're like, we'll

773
00:41:48,440 --> 00:41:49,360
Speaker 5: screw you. I don't like you.

774
00:41:49,880 --> 00:41:52,560
Speaker 3: One good advice that I got for TikTok that actually works,

775
00:41:52,680 --> 00:41:55,800
Speaker 3: especially if you're doing educational content, Ye do the hook

776
00:41:56,080 --> 00:41:59,160
Speaker 3: like at the beginning of the video, like meaning like

777
00:41:59,200 --> 00:42:02,279
Speaker 3: if it's a sixty set TikTok video, like start the

778
00:42:02,360 --> 00:42:05,319
Speaker 3: video off of saying how to lose ten pounds without

779
00:42:05,360 --> 00:42:08,600
Speaker 3: working out yep, and then going to what you're saying

780
00:42:08,600 --> 00:42:12,440
Speaker 3: as opposed to just trying to say, okay, start off

781
00:42:12,480 --> 00:42:14,960
Speaker 3: with you gotta do cardio in the morning, and it's

782
00:42:15,000 --> 00:42:17,719
Speaker 3: like you say whatever and try to make it like

783
00:42:17,880 --> 00:42:21,560
Speaker 3: something that's really interesting. It's kind of like the equivalent

784
00:42:22,120 --> 00:42:25,799
Speaker 3: of you know, a headline on a news article. Yes,

785
00:42:26,440 --> 00:42:28,480
Speaker 3: you got to bigger than that, though you got to

786
00:42:28,560 --> 00:42:31,520
Speaker 3: just catch somebody's attention real quick and then it's like

787
00:42:32,280 --> 00:42:35,640
Speaker 3: now go yeah. And I've been studying TikTok and that's

788
00:42:35,640 --> 00:42:37,359
Speaker 3: one of the things that I've noticed, Like I said,

789
00:42:37,440 --> 00:42:40,440
Speaker 3: especially with educational content, like the kind of content that

790
00:42:40,480 --> 00:42:42,960
Speaker 3: we create or something like that, like it's important to

791
00:42:43,040 --> 00:42:45,840
Speaker 3: let people know what they're getting right now then go

792
00:42:45,880 --> 00:42:46,279
Speaker 3: into it.

793
00:42:46,560 --> 00:42:50,160
Speaker 5: People have short tensions ban nowadays, like it is what

794
00:42:50,239 --> 00:42:53,279
Speaker 5: it is, And even even on longer form videos, they

795
00:42:53,320 --> 00:42:56,640
Speaker 5: actually recommend that same kind of style of giving giving

796
00:42:56,719 --> 00:42:59,879
Speaker 5: them a hook. If you see some of the YouTube videos, YouTube, yeah,

797
00:43:00,080 --> 00:43:03,000
Speaker 5: YouTube will be like in this video, blah blah blah

798
00:43:03,000 --> 00:43:04,479
Speaker 5: blah blah, all right, let's get into today.

799
00:43:04,840 --> 00:43:07,920
Speaker 3: They take We started doing that actually recently, where you

800
00:43:07,960 --> 00:43:10,719
Speaker 3: take the highlight of the video. Yeah, and that's the

801
00:43:10,760 --> 00:43:13,919
Speaker 3: first ten seconds yep, and then the video starts yep.

802
00:43:14,320 --> 00:43:17,719
Speaker 5: That's that because that they know that in order to

803
00:43:17,800 --> 00:43:21,680
Speaker 5: create retention, I got to get to the point right away,

804
00:43:22,280 --> 00:43:24,680
Speaker 5: get there like, oh, this is what it's about. And

805
00:43:24,719 --> 00:43:28,120
Speaker 5: then you could get to that point maybe super later

806
00:43:28,200 --> 00:43:30,560
Speaker 5: in the video, but they already know what it's about.

807
00:43:30,560 --> 00:43:33,680
Speaker 5: They're going to continue to watch. So with TikTok, those

808
00:43:33,840 --> 00:43:36,279
Speaker 5: like how to do this? Did you want to know

809
00:43:37,320 --> 00:43:41,360
Speaker 5: five ways to do this? Like they're going to want

810
00:43:41,440 --> 00:43:43,560
Speaker 5: that kind of value in such a short amount of

811
00:43:43,560 --> 00:43:46,239
Speaker 5: time and it's going to work everything. But if like

812
00:43:46,280 --> 00:43:49,319
Speaker 5: you said, if you go all right step one, step two,

813
00:43:49,320 --> 00:43:52,480
Speaker 5: step three, step four, step one on about what I'm

814
00:43:52,480 --> 00:43:54,360
Speaker 5: going to scroll too, because I want to get to

815
00:43:54,600 --> 00:43:55,520
Speaker 5: what I want to know.

816
00:43:56,880 --> 00:43:59,799
Speaker 6: So for a business, right a brand? I noticed somebody

817
00:43:59,840 --> 00:44:01,920
Speaker 6: right now that's inthem like I've been trying to do TikTok.

818
00:44:02,760 --> 00:44:05,799
Speaker 6: It feels a little juvenile for me like that that

819
00:44:06,000 --> 00:44:07,759
Speaker 6: they counting that out as like, you know what, I

820
00:44:07,800 --> 00:44:08,399
Speaker 6: can't do it?

821
00:44:09,400 --> 00:44:11,760
Speaker 4: Obviously this is something you can do for yourself.

822
00:44:12,000 --> 00:44:14,480
Speaker 6: But how is the time requirement for somebody to put

823
00:44:14,520 --> 00:44:17,319
Speaker 6: out effective tiktoks? And is there a schedule of how

824
00:44:17,320 --> 00:44:18,960
Speaker 6: many times they should be posting on TikTok?

825
00:44:19,400 --> 00:44:24,320
Speaker 5: So of course the like the typical is bare minimum

826
00:44:24,360 --> 00:44:26,760
Speaker 5: once a day, but if you're really trying to blow,

827
00:44:26,760 --> 00:44:30,000
Speaker 5: it's like three times three times a day. Right, And

828
00:44:30,800 --> 00:44:36,399
Speaker 5: I follow this chiropractor crazy uses the trending sounds right

829
00:44:37,120 --> 00:44:39,799
Speaker 5: and literally just gets to the point where like puts

830
00:44:39,880 --> 00:44:44,759
Speaker 5: the mic and you hear the kind of thing. Yeah, yeah,

831
00:44:45,120 --> 00:44:48,480
Speaker 5: and it's been right and it's been blowing up. But

832
00:44:48,640 --> 00:44:52,239
Speaker 5: chiropracting is not sexy, Like it's not a it's not

833
00:44:52,280 --> 00:44:56,600
Speaker 5: an interesting topic. But if you do, like just what

834
00:44:56,760 --> 00:44:59,239
Speaker 5: people want to hear, Like they have what the ASMR

835
00:44:59,440 --> 00:45:02,879
Speaker 5: kind of the the sound thing they know, people want

836
00:45:02,920 --> 00:45:04,799
Speaker 5: to hear that. They want to hear the cracks, and

837
00:45:04,840 --> 00:45:08,799
Speaker 5: they want to hear the trending sound boom any. Not

838
00:45:08,960 --> 00:45:13,360
Speaker 5: all businesses have to dance, have to do the pointing

839
00:45:13,400 --> 00:45:15,759
Speaker 5: stuff for anything, but what you do have to do

840
00:45:15,840 --> 00:45:19,200
Speaker 5: is find the point of your business, highlight it, and

841
00:45:19,360 --> 00:45:22,120
Speaker 5: use something trending to it so it makes it sexy.

842
00:45:23,160 --> 00:45:26,120
Speaker 3: Yeah, it's important. What do you feel about like titles,

843
00:45:26,200 --> 00:45:29,120
Speaker 3: Like people put titles on videos.

844
00:45:29,200 --> 00:45:32,160
Speaker 5: It's needed because once again, it's one of those things

845
00:45:32,160 --> 00:45:34,880
Speaker 5: that will keep your attention. I know exactly what it's about,

846
00:45:35,040 --> 00:45:38,520
Speaker 5: like I'm not guessing, so like titles and captions is

847
00:45:38,920 --> 00:45:42,399
Speaker 5: the easiest thing to do in order to create retention, right,

848
00:45:42,440 --> 00:45:45,040
Speaker 5: because I don't want if you don't have a title,

849
00:45:45,120 --> 00:45:46,880
Speaker 5: and if you don't have captions, that means I have

850
00:45:46,920 --> 00:45:50,080
Speaker 5: to like really watch you, right, and nine out of

851
00:45:50,120 --> 00:45:53,439
Speaker 5: ten times we're not watching it with sound on right.

852
00:45:53,840 --> 00:45:56,200
Speaker 5: So if we had sound, we may be able to

853
00:45:56,239 --> 00:45:59,400
Speaker 5: watch it longer, but we're only giving a certain amount

854
00:45:59,400 --> 00:46:01,759
Speaker 5: of time. Now, if you have a title and it's

855
00:46:01,760 --> 00:46:06,600
Speaker 5: saying how to do this, or the fire's bars from

856
00:46:06,760 --> 00:46:10,960
Speaker 5: so and so, I'm watching it right. But if you

857
00:46:10,960 --> 00:46:13,200
Speaker 5: don't have anything, I have to assume what it is.

858
00:46:13,600 --> 00:46:15,880
Speaker 5: And you don't want to assume. You don't want the

859
00:46:17,280 --> 00:46:19,799
Speaker 5: followers to assume what your content is. They need to

860
00:46:19,880 --> 00:46:22,640
Speaker 5: know right then and there in order to watch it.

861
00:46:23,400 --> 00:46:28,719
Speaker 3: That is a fact. It's very It's like newspaper or

862
00:46:29,040 --> 00:46:33,000
Speaker 3: anything a magazine. Imagine if a magazine never had any titles,

863
00:46:33,560 --> 00:46:37,160
Speaker 3: it just had words words in pictures, you'd be guessing,

864
00:46:37,280 --> 00:46:39,279
Speaker 3: like if you was interested in a picture, like if

865
00:46:39,280 --> 00:46:40,879
Speaker 3: you've just seen jay Z and you're a huge jay

866
00:46:40,920 --> 00:46:44,560
Speaker 3: Z fan, you might read it. But that would be

867
00:46:44,640 --> 00:46:50,040
Speaker 3: extremely difficult to retain people's attention if there wasn't titles.

868
00:46:52,040 --> 00:46:56,080
Speaker 5: And we have to look at what we like outside

869
00:46:56,080 --> 00:47:00,319
Speaker 5: of social media in order to improve our content. So

870
00:47:00,480 --> 00:47:03,520
Speaker 5: what I mean by that is like if we're trying

871
00:47:03,560 --> 00:47:08,520
Speaker 5: to promote something, and like we watch movies, we see trailers, right,

872
00:47:08,640 --> 00:47:12,239
Speaker 5: we see how they do like really quick, like an

873
00:47:12,320 --> 00:47:15,600
Speaker 5: action scene real quick, they'll show like the credits and

874
00:47:15,640 --> 00:47:17,919
Speaker 5: then they'll get to the story and that's it. Right,

875
00:47:18,360 --> 00:47:21,160
Speaker 5: The same kind of things with our content, like let

876
00:47:21,160 --> 00:47:23,960
Speaker 5: me see something right to the point, get to an

877
00:47:24,000 --> 00:47:27,360
Speaker 5: intro or something, because why because we've seen other media

878
00:47:27,400 --> 00:47:31,239
Speaker 5: outlets do it, and if we like it, then we

879
00:47:31,280 --> 00:47:34,600
Speaker 5: should do it ourselves. And what people do is just

880
00:47:34,640 --> 00:47:37,840
Speaker 5: they just watch other people's content and that's it. But

881
00:47:39,040 --> 00:47:41,520
Speaker 5: we have to ask every single day, like every at

882
00:47:41,600 --> 00:47:44,560
Speaker 5: least five posts, I go, why did I like this?

883
00:47:45,280 --> 00:47:47,279
Speaker 5: Why did I just comment on this? Why did I

884
00:47:47,360 --> 00:47:47,960
Speaker 5: just share it?

885
00:47:48,360 --> 00:47:48,600
Speaker 3: You know?

886
00:47:49,000 --> 00:47:52,799
Speaker 5: And then I try to execute on what I actually liked.

887
00:47:53,280 --> 00:47:55,680
Speaker 5: So if somebody had a title, I'm going to have

888
00:47:55,760 --> 00:47:59,240
Speaker 5: that kind of title, change the font, change the location

889
00:47:59,360 --> 00:48:01,600
Speaker 5: of it, because I'm not trying to copy it, right,

890
00:48:01,680 --> 00:48:05,560
Speaker 5: but I like the idea of it. Or Okay, this

891
00:48:05,640 --> 00:48:09,319
Speaker 5: person did like shortcuts real quick, so it changed from

892
00:48:09,320 --> 00:48:11,800
Speaker 5: you to you to the main person real quick fast.

893
00:48:12,080 --> 00:48:14,719
Speaker 5: To keep my attention, I'm going to try to do

894
00:48:14,760 --> 00:48:17,920
Speaker 5: that as well, because I know, looking at a person

895
00:48:17,960 --> 00:48:22,040
Speaker 5: for too long, I'm going to lose interest. And so

896
00:48:22,160 --> 00:48:25,000
Speaker 5: how do I make sure even though I'm talking, I

897
00:48:25,120 --> 00:48:28,520
Speaker 5: change different angles side by side by side. Why Because

898
00:48:28,560 --> 00:48:31,560
Speaker 5: I've seen it on music videos, I've seen it in movies,

899
00:48:31,600 --> 00:48:33,600
Speaker 5: I've seen it in this So you got to look

900
00:48:33,640 --> 00:48:36,960
Speaker 5: at content not only from a consumer side, but how

901
00:48:37,000 --> 00:48:40,359
Speaker 5: do I produce exactly that? Because if I like it,

902
00:48:41,320 --> 00:48:44,400
Speaker 5: at least one hundred other people like what I like.

903
00:48:45,080 --> 00:48:47,200
Speaker 6: As you were saying it, I'm thinking, like I just watching,

904
00:48:47,320 --> 00:48:49,919
Speaker 6: don't look up. The movie is playing for like five

905
00:48:49,960 --> 00:48:53,120
Speaker 6: minutes before the title even comes out, Like damn, We've

906
00:48:53,160 --> 00:48:55,200
Speaker 6: been trained this whole time in movies.

907
00:48:55,480 --> 00:48:57,120
Speaker 4: We just weren't looking at it like that's content.

908
00:48:57,239 --> 00:48:58,000
Speaker 5: Yeah, it is.

909
00:48:58,920 --> 00:49:01,160
Speaker 6: I got a question for like a brand or somebody,

910
00:49:02,320 --> 00:49:05,160
Speaker 6: what application should they be on in level of importance?

911
00:49:05,200 --> 00:49:07,160
Speaker 6: And obviously Facebook is number one. Yeah, but if we're

912
00:49:07,160 --> 00:49:09,440
Speaker 6: building a brand building business, what are the application we

913
00:49:09,800 --> 00:49:10,440
Speaker 6: should be on?

914
00:49:10,520 --> 00:49:11,000
Speaker 4: Definitely?

915
00:49:11,520 --> 00:49:14,600
Speaker 5: So I think it really depends on who you are, right,

916
00:49:14,680 --> 00:49:19,040
Speaker 5: Because I'm really big on understanding who you are to

917
00:49:19,080 --> 00:49:22,080
Speaker 5: create content, So I always break it down into something

918
00:49:22,120 --> 00:49:24,280
Speaker 5: simple as like are you an introvert and an extrovert?

919
00:49:24,840 --> 00:49:25,000
Speaker 3: Right?

920
00:49:25,239 --> 00:49:28,440
Speaker 5: Because if you're an introvert, you're not going to always

921
00:49:28,480 --> 00:49:32,160
Speaker 5: do videos. You're not going to feel comfortable in it.

922
00:49:32,280 --> 00:49:34,640
Speaker 5: Even though this is a video driven world. Right now,

923
00:49:34,680 --> 00:49:37,440
Speaker 5: what it seems like there's still a whole audience of

924
00:49:37,560 --> 00:49:41,200
Speaker 5: other introverts that are looking for your quotes. They're looking

925
00:49:41,239 --> 00:49:44,279
Speaker 5: for your blogs and articles and things like that. Right,

926
00:49:44,520 --> 00:49:47,560
Speaker 5: So YouTube may not be the thing for you, right,

927
00:49:48,120 --> 00:49:51,920
Speaker 5: Medium which is like a blogging platform that may be

928
00:49:52,520 --> 00:49:56,399
Speaker 5: LinkedIn articles that may be like that may be your vibe. Right,

929
00:49:56,800 --> 00:50:03,839
Speaker 5: quotes on LinkedIn, YouTube, not YouTube, Instagram, Facebook, Twitter, that

930
00:50:03,920 --> 00:50:06,160
Speaker 5: may be your vibe. You can get a whole audience

931
00:50:06,160 --> 00:50:10,440
Speaker 5: shout out to Madi. Right, Madi does all these different quotes.

932
00:50:11,360 --> 00:50:14,160
Speaker 5: That's it. He hates video and he has over one

933
00:50:14,320 --> 00:50:18,360
Speaker 5: hundred k followers on Instagram. Doesn't plan on doing video

934
00:50:18,600 --> 00:50:23,080
Speaker 5: right now. If you are an extrovert or an amivert

935
00:50:23,080 --> 00:50:25,480
Speaker 5: and you can do video, can you do it for

936
00:50:25,520 --> 00:50:28,280
Speaker 5: a long form time? You're gonna want to do YouTube?

937
00:50:28,280 --> 00:50:28,520
Speaker 7: Why?

938
00:50:28,600 --> 00:50:33,200
Speaker 5: Because YouTube is the Google for videos. If I'm trying

939
00:50:33,280 --> 00:50:36,840
Speaker 5: to search for something, I'm going to go on Google

940
00:50:37,480 --> 00:50:39,319
Speaker 5: and your video is gonna pop up, or I'm going

941
00:50:39,360 --> 00:50:40,959
Speaker 5: on YouTube of how to do this and your video

942
00:50:41,000 --> 00:50:44,440
Speaker 5: is going to pop up. So from a longevity standpoint,

943
00:50:44,640 --> 00:50:47,440
Speaker 5: you always want to do YouTube because it lasts longer

944
00:50:47,480 --> 00:50:52,359
Speaker 5: than any other social media platform. Right. Of course, you're

945
00:50:52,360 --> 00:50:55,160
Speaker 5: gonna want to do Facebook because that's just still that's

946
00:50:55,200 --> 00:51:00,239
Speaker 5: still the vibe. Right for short form videos, going to

947
00:51:00,280 --> 00:51:05,080
Speaker 5: want to concentrate on TikTok and Instagram. Right. The one

948
00:51:05,120 --> 00:51:07,360
Speaker 5: that is blowing up right now that everybody does need

949
00:51:07,400 --> 00:51:11,200
Speaker 5: to pay attention to is LinkedIn. It's super organic. It's

950
00:51:11,280 --> 00:51:14,920
Speaker 5: just and what they're trying to do is kind of

951
00:51:14,960 --> 00:51:19,160
Speaker 5: steer away from I'm always professional, I'm only about resumes

952
00:51:19,200 --> 00:51:22,000
Speaker 5: and hiring and everything to like, no, we're a social

953
00:51:22,040 --> 00:51:25,920
Speaker 5: media platform. Two, we actually have really some dope creators

954
00:51:26,600 --> 00:51:32,160
Speaker 5: and we'll give you organic reach that is missing right now. Yes,

955
00:51:32,360 --> 00:51:36,560
Speaker 5: and that's where the bag is, like clients and things

956
00:51:36,600 --> 00:51:40,120
Speaker 5: like that. You know, creat getting money from these platforms

957
00:51:40,400 --> 00:51:45,759
Speaker 5: is cool, but the real money is with these deals, right,

958
00:51:45,920 --> 00:51:48,239
Speaker 5: The real money is with sponsorships and things like that,

959
00:51:48,280 --> 00:51:50,640
Speaker 5: the things that you can control. And they're on LinkedIn.

960
00:51:51,200 --> 00:51:53,360
Speaker 6: There's a lot of corporate that makes sense. Trying to

961
00:51:53,360 --> 00:51:55,320
Speaker 6: get corporate dollars makes sense.

962
00:51:55,120 --> 00:51:55,400
Speaker 4: To be there.

963
00:51:55,560 --> 00:51:55,719
Speaker 3: Yep.

964
00:51:56,400 --> 00:51:59,080
Speaker 5: So so it just it just depends on who you

965
00:51:59,280 --> 00:52:02,080
Speaker 5: are and what type or brand you are and really

966
00:52:02,160 --> 00:52:05,759
Speaker 5: finding your vibe of because social media is already an

967
00:52:05,840 --> 00:52:10,600
Speaker 5: uncomfortable place. We're not, like, we didn't wake up being like, okay,

968
00:52:10,680 --> 00:52:12,080
Speaker 5: you know what, I was just wanting to tell my

969
00:52:12,120 --> 00:52:14,640
Speaker 5: story to everybody. Now, some people are because you know,

970
00:52:14,680 --> 00:52:16,680
Speaker 5: that's what it is, but not everybody is like that,

971
00:52:17,040 --> 00:52:19,680
Speaker 5: and so you have to find a social media platform

972
00:52:19,800 --> 00:52:23,719
Speaker 5: that you're comfortable in because everybody's on all social media

973
00:52:23,760 --> 00:52:24,560
Speaker 5: platform I'm scared.

974
00:52:24,560 --> 00:52:25,960
Speaker 6: When you were talking about that made me think of

975
00:52:26,400 --> 00:52:28,360
Speaker 6: Justin O boy before we knew who he was, before

976
00:52:28,360 --> 00:52:32,399
Speaker 6: you had respectively Justin, it was quotes, that's all we knew.

977
00:52:32,480 --> 00:52:34,719
Speaker 4: Like he was. I'm like, I've never seen this guy before.

978
00:52:34,760 --> 00:52:38,520
Speaker 5: Right, but he killed it with that. Like, you have

979
00:52:38,600 --> 00:52:42,000
Speaker 5: to master that that piece of content that you feel

980
00:52:42,040 --> 00:52:44,600
Speaker 5: comfortable and that you can consistently do all the time,

981
00:52:44,880 --> 00:52:47,480
Speaker 5: and then you can do the video and then you

982
00:52:47,520 --> 00:52:50,160
Speaker 5: can try all these other avenues. But if you don't

983
00:52:50,239 --> 00:52:54,040
Speaker 5: master one piece of content and one platform because you

984
00:52:54,080 --> 00:52:57,319
Speaker 5: think about it, we don't know. Let's say, give me

985
00:52:57,440 --> 00:53:03,239
Speaker 5: your favorite give me your favorite social media influencer, give me.

986
00:53:03,200 --> 00:53:11,400
Speaker 3: Yours my favorite influencer. I ain't mad at that, you

987
00:53:11,440 --> 00:53:13,200
Speaker 3: know what, I'm be honest, I don't really follow out

988
00:53:13,200 --> 00:53:17,120
Speaker 3: of influence. I'm more like brands. Okay, so like bleacher Report,

989
00:53:17,520 --> 00:53:18,960
Speaker 3: I f like sports and I like a lot of

990
00:53:19,000 --> 00:53:21,319
Speaker 3: those type bleacher Report.

991
00:53:21,560 --> 00:53:24,560
Speaker 5: So let's say, where do you watch most of bleacher

992
00:53:24,640 --> 00:53:25,360
Speaker 5: reports content?

993
00:53:25,680 --> 00:53:26,359
Speaker 3: Instagram?

994
00:53:26,719 --> 00:53:30,560
Speaker 5: Okay. So my point is you don't go saying yo,

995
00:53:30,719 --> 00:53:34,279
Speaker 5: it's so and so from social media. You identify them

996
00:53:34,280 --> 00:53:38,120
Speaker 5: with a platform, why because they've dominated on that and

997
00:53:38,160 --> 00:53:42,640
Speaker 5: then their content gets repurposed everywhere else. Right. So that's

998
00:53:42,680 --> 00:53:45,960
Speaker 5: why I'm really big on figure out the content, figure

999
00:53:46,000 --> 00:53:49,759
Speaker 5: out the platform, and do that because then you can

1000
00:53:49,800 --> 00:53:53,200
Speaker 5: take that same content and repurpose it everywhere else when

1001
00:53:53,239 --> 00:53:53,879
Speaker 5: you have a team.

1002
00:53:54,080 --> 00:53:55,759
Speaker 3: Yeah, that's what even if you don't have a team,

1003
00:53:55,840 --> 00:53:58,960
Speaker 3: if you create like what we do. Like if we

1004
00:53:59,000 --> 00:54:01,880
Speaker 3: do let's say it's TikTok video that's made for TikTok.

1005
00:54:02,400 --> 00:54:04,920
Speaker 3: Now we can put that as long as it's under

1006
00:54:04,920 --> 00:54:08,200
Speaker 3: a minute. We can put that for ig wil and

1007
00:54:08,239 --> 00:54:10,480
Speaker 3: then we can put it in Facebook yep, and we

1008
00:54:10,520 --> 00:54:12,080
Speaker 3: can also put it on Twitter.

1009
00:54:12,239 --> 00:54:13,200
Speaker 5: Yeah.

1010
00:54:13,239 --> 00:54:15,600
Speaker 3: And just like a tweet, you put a tweet out,

1011
00:54:15,840 --> 00:54:19,760
Speaker 3: take a picture picture of the tweet, put it on Instagram,

1012
00:54:19,840 --> 00:54:23,719
Speaker 3: and then publish it to Facebook. So now you just

1013
00:54:23,880 --> 00:54:28,240
Speaker 3: create content for one native platform, but you can usually

1014
00:54:28,280 --> 00:54:32,480
Speaker 3: repurpose that. Especially videos, You can put videos in anywhere.

1015
00:54:32,640 --> 00:54:34,600
Speaker 3: If it's under two minutes of twenty two seconds, I

1016
00:54:34,600 --> 00:54:36,840
Speaker 3: think twenty seconds, you can put it on on Twitter.

1017
00:54:37,960 --> 00:54:39,400
Speaker 3: So a lot of times people think they got to

1018
00:54:39,440 --> 00:54:42,920
Speaker 3: create all different content for different platform you know, but.

1019
00:54:42,960 --> 00:54:46,160
Speaker 5: It is about giving a different It depends on your goal.

1020
00:54:46,840 --> 00:54:50,000
Speaker 5: It does depend that to creating a different experience on

1021
00:54:50,040 --> 00:54:54,560
Speaker 5: each platform. Why Because if I'm comfortable on Instagram and

1022
00:54:54,600 --> 00:54:58,200
Speaker 5: you're reposting the same exact thing everywhere else, I'm gonna

1023
00:54:58,200 --> 00:55:02,360
Speaker 5: stay on Instagram. Right, So, like you may do a

1024
00:55:02,760 --> 00:55:06,640
Speaker 5: real on Instagram, but you do a take that same

1025
00:55:06,680 --> 00:55:09,920
Speaker 5: clip and make it maybe ten seconds longer and put

1026
00:55:09,960 --> 00:55:14,000
Speaker 5: it on Facebook. That's still a different experience. Change the

1027
00:55:14,040 --> 00:55:16,520
Speaker 5: caption up, that's still a different experience.

1028
00:55:16,680 --> 00:55:16,839
Speaker 2: Right.

1029
00:55:17,440 --> 00:55:20,000
Speaker 5: What people tend to do, which is the biggest no no,

1030
00:55:20,200 --> 00:55:23,000
Speaker 5: is just share that to Facebook. Hit that share the

1031
00:55:23,080 --> 00:55:26,000
Speaker 5: Facebook thing, and they're like, why don't I have the

1032
00:55:26,080 --> 00:55:28,680
Speaker 5: same experience? Why don't I have the same likes and

1033
00:55:28,800 --> 00:55:33,360
Speaker 5: engagement because you didn't cater to the platform, Like hashtags

1034
00:55:33,360 --> 00:55:37,080
Speaker 5: don't necessarily work the same way on all platforms, right,

1035
00:55:37,600 --> 00:55:42,920
Speaker 5: So you yeah, repurpose it, but repurpose it strategically. So

1036
00:55:43,000 --> 00:55:45,400
Speaker 5: if I'm going to do a tweet, I'll do a

1037
00:55:45,440 --> 00:55:51,000
Speaker 5: tweet at nine, post a picture on Instagram at nine

1038
00:55:51,040 --> 00:55:54,160
Speaker 5: as well, But that tweet is going out on Instagram

1039
00:55:54,200 --> 00:55:58,480
Speaker 5: about four o'clock, right, and a video maybe going out

1040
00:55:58,520 --> 00:56:00,840
Speaker 5: on Facebook. But then that same video is going to

1041
00:56:00,920 --> 00:56:03,600
Speaker 5: be on YouTube, and like you got to be strategic

1042
00:56:03,680 --> 00:56:06,800
Speaker 5: with the with the repurposing.

1043
00:56:06,239 --> 00:56:09,600
Speaker 3: And also for repurposing, you don't necessarily have to do

1044
00:56:09,600 --> 00:56:11,760
Speaker 3: the exact same thing. What you can do the same content.

1045
00:56:11,840 --> 00:56:13,880
Speaker 3: So what I mean is like if you do like

1046
00:56:13,920 --> 00:56:18,440
Speaker 3: an article on Instagram, right, and it's a picture and

1047
00:56:18,480 --> 00:56:22,600
Speaker 3: then the caption explains what the picture is about, you

1048
00:56:22,640 --> 00:56:25,799
Speaker 3: can take that caption and make it a tweet, which

1049
00:56:25,840 --> 00:56:29,120
Speaker 3: is is different because one's a tweet, one's actually a

1050
00:56:29,160 --> 00:56:32,000
Speaker 3: picture with a caption. And then also for the video,

1051
00:56:32,440 --> 00:56:36,359
Speaker 3: like what we do sometimes is like for like this interview, right,

1052
00:56:36,640 --> 00:56:43,400
Speaker 3: might get one clip that's long form, like the whole phone,

1053
00:56:43,760 --> 00:56:46,560
Speaker 3: and that'll just be for like an ig rail or

1054
00:56:46,680 --> 00:56:51,640
Speaker 3: TikTok with the same clip vertical and then that'll be

1055
00:56:51,680 --> 00:56:54,480
Speaker 3: for like Twitter and Facebook, and then the vertical one

1056
00:56:54,520 --> 00:56:57,400
Speaker 3: will have like a title on it, so it's a

1057
00:56:57,440 --> 00:57:01,719
Speaker 3: different look. Even though it's the same content. One is

1058
00:57:01,760 --> 00:57:04,320
Speaker 3: more of a real form one is more of a

1059
00:57:04,400 --> 00:57:05,160
Speaker 3: long form video.

1060
00:57:05,320 --> 00:57:08,879
Speaker 5: You know who's doing it, really dope from a podcasting standpoint,

1061
00:57:08,920 --> 00:57:11,120
Speaker 5: Rory and Maul. So, I don't know if you've seen

1062
00:57:11,120 --> 00:57:14,120
Speaker 5: any content. So they'll do videos with captions on it,

1063
00:57:14,200 --> 00:57:18,440
Speaker 5: and what they'll do is take screen screenshots of different

1064
00:57:18,480 --> 00:57:21,280
Speaker 5: frames from that video and create a carousel saying kind

1065
00:57:21,320 --> 00:57:24,360
Speaker 5: of the same story. Right, So they could take that

1066
00:57:24,400 --> 00:57:27,560
Speaker 5: particular carousel or those particular screenshots and they could put

1067
00:57:27,600 --> 00:57:30,680
Speaker 5: it on YouTube as kind of like a carousel, and

1068
00:57:30,760 --> 00:57:36,200
Speaker 5: on Facebook as a carousel and LinkedIn where it came

1069
00:57:36,280 --> 00:57:39,960
Speaker 5: from a video. So normally people create all separate types

1070
00:57:40,000 --> 00:57:43,480
Speaker 5: of carousels on it, which carousels is amazing. If you're

1071
00:57:43,480 --> 00:57:46,200
Speaker 5: not putting it on your content strategy, you should, right.

1072
00:57:46,680 --> 00:57:51,880
Speaker 5: But they're saying, Okay, I'm we're dominating video, but I'm

1073
00:57:51,920 --> 00:57:54,480
Speaker 5: just gonna take some screenshots, do some crazy faces with

1074
00:57:54,520 --> 00:57:59,200
Speaker 5: the screenshots, right, and let that tell the story instead

1075
00:57:59,360 --> 00:58:03,040
Speaker 5: of depending on people watching the video. Because we have

1076
00:58:03,080 --> 00:58:07,919
Speaker 5: to understand people receive information differently. Not everybody likes video.

1077
00:58:08,480 --> 00:58:09,320
Speaker 5: We like to read.

1078
00:58:09,440 --> 00:58:12,120
Speaker 6: It's like the news article that comes up and it's like,

1079
00:58:12,160 --> 00:58:14,040
Speaker 6: all right, well now you gotta slide because now.

1080
00:58:13,920 --> 00:58:15,840
Speaker 4: I have to see what this picture is.

1081
00:58:15,920 --> 00:58:17,800
Speaker 3: Yeah, well you got to pay attention to what was

1082
00:58:17,840 --> 00:58:19,680
Speaker 3: popular on because like me, that's why I follow a

1083
00:58:19,680 --> 00:58:22,200
Speaker 3: lot of sports pages, because I don't really get inspired

1084
00:58:22,200 --> 00:58:25,440
Speaker 3: by financial literacy pages because I feel like the financial

1085
00:58:25,520 --> 00:58:27,760
Speaker 3: literacy pages kind of follow us a lot. So it's

1086
00:58:27,760 --> 00:58:30,800
Speaker 3: hard to get inspired by somebody who you're inspiring. No,

1087
00:58:30,920 --> 00:58:38,920
Speaker 3: it's just reality. But so, but but I say that

1088
00:58:39,040 --> 00:58:41,960
Speaker 3: to say, so I noticed what you're talking about. I

1089
00:58:42,000 --> 00:58:45,600
Speaker 3: noticed that from like ESPN bleaching report when I saw

1090
00:58:45,640 --> 00:58:47,520
Speaker 3: it and started to happen and like where they have

1091
00:58:47,640 --> 00:58:50,160
Speaker 3: like a picture of Steph Curry shooting three yes, and

1092
00:58:50,200 --> 00:58:54,400
Speaker 3: then the next slide is the actual play absolutely, and

1093
00:58:54,440 --> 00:58:55,880
Speaker 3: I was like why are they doing this? And then

1094
00:58:55,920 --> 00:58:57,800
Speaker 3: I started to realize, like that was like a trending

1095
00:58:57,880 --> 00:59:02,360
Speaker 3: topic on Instagram where you're breaking or even breaking the

1096
00:59:02,440 --> 00:59:05,440
Speaker 3: video up yes, as opposed to just having one long video.

1097
00:59:05,760 --> 00:59:08,200
Speaker 3: So you know, it's like anything, I feel like social media,

1098
00:59:08,360 --> 00:59:11,680
Speaker 3: you really the best way is to really like stay

1099
00:59:11,760 --> 00:59:14,840
Speaker 3: up to date. Like it's hard to like just dibble

1100
00:59:14,880 --> 00:59:18,760
Speaker 3: and dabble in it because you're not it changes so much.

1101
00:59:19,120 --> 00:59:23,520
Speaker 5: Yeah, and another reason why that trend also works is

1102
00:59:23,560 --> 00:59:25,240
Speaker 5: because you have to think of how am I going

1103
00:59:25,320 --> 00:59:27,880
Speaker 5: to keep users on the platform longer?

1104
00:59:28,360 --> 00:59:28,520
Speaker 3: Right?

1105
00:59:28,600 --> 00:59:31,160
Speaker 5: So I already caught your attention with that picture. Now

1106
00:59:31,200 --> 00:59:33,120
Speaker 5: if you go to next life, I'm keeping you for

1107
00:59:33,160 --> 00:59:37,040
Speaker 5: at least another sixty seconds watching the video. And you

1108
00:59:37,120 --> 00:59:39,280
Speaker 5: get rewarded by that because the platform is looking at

1109
00:59:39,320 --> 00:59:42,760
Speaker 5: it like you're keeping my people here and making money

1110
00:59:42,840 --> 00:59:46,000
Speaker 5: off of this. So any type of content that you're creating,

1111
00:59:46,040 --> 00:59:47,680
Speaker 5: you have to think about it like how do I

1112
00:59:47,760 --> 00:59:52,080
Speaker 5: keep people longer on the platform. Hence, why if anybody

1113
00:59:52,160 --> 00:59:57,320
Speaker 5: remembers when Facebook like stop really rewarding people just putting

1114
00:59:57,360 --> 01:00:01,000
Speaker 5: up your YouTube links like those got really trash engagement?

1115
01:00:01,200 --> 01:00:05,880
Speaker 5: Why because you're taking people off face right. So if

1116
01:00:05,920 --> 01:00:10,680
Speaker 5: you create content that keeps them all longer, right now,

1117
01:00:11,240 --> 01:00:14,360
Speaker 5: that's where you'll see the engagement go up over and

1118
01:00:14,400 --> 01:00:17,400
Speaker 5: over again. So once people saw okay, I just got

1119
01:00:17,440 --> 01:00:19,760
Speaker 5: to take a picture and then show the video, well

1120
01:00:19,840 --> 01:00:22,400
Speaker 5: let me just do that over and and it starts trickling,

1121
01:00:22,520 --> 01:00:25,800
Speaker 5: not just from the sports standpoint, but then from everyone

1122
01:00:25,880 --> 01:00:29,280
Speaker 5: else seeing it just because they know it's a play

1123
01:00:29,760 --> 01:00:32,040
Speaker 5: of I got to keep the people on their longer.

1124
01:00:32,240 --> 01:00:33,800
Speaker 6: It's like when they removed the wipe up and now

1125
01:00:33,800 --> 01:00:37,280
Speaker 6: you got to put the link. So these are trends,

1126
01:00:37,320 --> 01:00:39,320
Speaker 6: and so now I'm interisted because like you're an expert here.

1127
01:00:39,440 --> 01:00:42,439
Speaker 6: So you started with the mashups right with the sound over,

1128
01:00:42,640 --> 01:00:45,480
Speaker 6: and then now we see the carousels and the screenshots

1129
01:00:45,480 --> 01:00:47,880
Speaker 6: that lead to videos. So what do you see as

1130
01:00:47,960 --> 01:00:50,240
Speaker 6: like the next trend? What do you seeing out there

1131
01:00:50,280 --> 01:00:52,120
Speaker 6: that's like, all right, this is where this is headed.

1132
01:00:53,480 --> 01:00:56,920
Speaker 5: I'll tell you this. It's not necessarily the next trend.

1133
01:00:56,920 --> 01:01:00,760
Speaker 5: You have to master short form. As tick talk stays

1134
01:01:00,840 --> 01:01:05,840
Speaker 5: number one, Instagram, Facebook, Twitter, all of them are going

1135
01:01:05,880 --> 01:01:11,360
Speaker 5: to try to create a true short form competitor. Right,

1136
01:01:12,120 --> 01:01:15,560
Speaker 5: So until TikTok gets knocked down, there's not going to

1137
01:01:15,560 --> 01:01:17,920
Speaker 5: be a new trend. There's not going to be nothing. Really,

1138
01:01:17,960 --> 01:01:21,320
Speaker 5: Like you have to master being able to do something

1139
01:01:21,360 --> 01:01:24,840
Speaker 5: within fifteen to thirty seconds. Do they allow a minute? Yeah,

1140
01:01:24,840 --> 01:01:28,000
Speaker 5: but if you can master fifteen to thirty seconds, think

1141
01:01:28,000 --> 01:01:32,200
Speaker 5: about it like it's an appetizer, right, you give somebody

1142
01:01:32,800 --> 01:01:35,000
Speaker 5: an appetizer, they're going to be like, okay, I want

1143
01:01:35,000 --> 01:01:38,800
Speaker 5: the full meal. Right, So your short form videos are

1144
01:01:38,800 --> 01:01:42,400
Speaker 5: going to be the appetizers of your brand, right, and

1145
01:01:42,480 --> 01:01:44,560
Speaker 5: so the more they people see it, they're like, okay,

1146
01:01:44,640 --> 01:01:47,320
Speaker 5: what else do you have part of Like Okay, maybe

1147
01:01:47,320 --> 01:01:50,040
Speaker 5: I'll see a sixty second, maybe I'll read a blog,

1148
01:01:50,160 --> 01:01:52,640
Speaker 5: maybe I'll go to your YouTube and things like that.

1149
01:01:53,160 --> 01:01:56,080
Speaker 5: But if you don't necessarily have short form videos in

1150
01:01:56,120 --> 01:02:01,160
Speaker 5: your arsenal right now, people, it's it's starting to fade

1151
01:02:01,160 --> 01:02:05,440
Speaker 5: a little bit for them. Right So even with YouTube

1152
01:02:05,440 --> 01:02:10,440
Speaker 5: shorts and things like that, like, we have to figure

1153
01:02:10,640 --> 01:02:13,520
Speaker 5: that mastery out. We have to figure out that formula

1154
01:02:13,640 --> 01:02:15,560
Speaker 5: of the hooks. We have to figure out the formula

1155
01:02:15,720 --> 01:02:18,400
Speaker 5: of the texts. How do we make things pop up?

1156
01:02:18,760 --> 01:02:21,840
Speaker 5: You know, we have to figure out, you know, how

1157
01:02:21,840 --> 01:02:24,360
Speaker 5: to use the sounds, how to use the different effects,

1158
01:02:24,760 --> 01:02:27,840
Speaker 5: how to be using more of the tools that they

1159
01:02:27,960 --> 01:02:32,080
Speaker 5: give us rather than necessarily how do I make doper

1160
01:02:32,280 --> 01:02:35,240
Speaker 5: longer content or how do I take better pictures and

1161
01:02:35,280 --> 01:02:39,000
Speaker 5: things like that? How do I get another one is

1162
01:02:39,520 --> 01:02:43,720
Speaker 5: ar ar is you know, with the filters is crazy.

1163
01:02:44,200 --> 01:02:47,840
Speaker 5: For those people who are interested in creating ar filters,

1164
01:02:48,600 --> 01:02:51,280
Speaker 5: that's going to be a wave because you have to

1165
01:02:51,320 --> 01:02:54,840
Speaker 5: think about, Okay, these creators need to do something with

1166
01:02:54,880 --> 01:02:59,080
Speaker 5: their content. So if I'm creating a dope ar filter

1167
01:02:59,640 --> 01:03:02,360
Speaker 5: for it. It not only does that bring attention to

1168
01:03:02,400 --> 01:03:04,760
Speaker 5: my brand, it brings attention to the creators, a win

1169
01:03:04,840 --> 01:03:08,560
Speaker 5: win situation, and they're going to go to you for

1170
01:03:08,640 --> 01:03:12,240
Speaker 5: more stuff. So short form in ar filters, I think,

1171
01:03:12,320 --> 01:03:14,120
Speaker 5: is those those two things that concentrate on.

1172
01:03:15,440 --> 01:03:18,120
Speaker 3: So like TikTok, you can create a lot of most

1173
01:03:18,120 --> 01:03:20,520
Speaker 3: of the content on your phone, yep. But like if

1174
01:03:20,520 --> 01:03:23,680
Speaker 3: people are still interested in maybe ig, you'll just you know,

1175
01:03:23,720 --> 01:03:26,840
Speaker 3: what are some apps that they can possibly use like that,

1176
01:03:27,280 --> 01:03:30,280
Speaker 3: you know on a computer to just create more high

1177
01:03:30,360 --> 01:03:31,040
Speaker 3: level content.

1178
01:03:31,240 --> 01:03:34,040
Speaker 5: So I'm big on creating like your media team right

1179
01:03:34,160 --> 01:03:38,440
Speaker 5: with apps, because not everybody can afford videographer and a photographer, right.

1180
01:03:38,760 --> 01:03:42,080
Speaker 5: So for your video editor, you're going to use in shot,

1181
01:03:42,720 --> 01:03:46,320
Speaker 5: you're going to use apps like video Leap, You're going

1182
01:03:46,400 --> 01:03:50,160
Speaker 5: to use apps like what's another one, vid lab, you

1183
01:03:50,200 --> 01:03:54,600
Speaker 5: know those those apps are really good for iMovie if

1184
01:03:54,600 --> 01:03:59,520
Speaker 5: you really want to start it out. But in shot Vida, Oh,

1185
01:03:59,600 --> 01:04:01,640
Speaker 5: cap cut is my new favorite one. I'm not gonna lie.

1186
01:04:01,640 --> 01:04:04,080
Speaker 3: What is is one of the top apps on the

1187
01:04:04,080 --> 01:04:05,439
Speaker 3: top apps of twenty twenty one.

1188
01:04:05,640 --> 01:04:08,800
Speaker 5: So it is a video editor and a photo editor.

1189
01:04:09,200 --> 01:04:11,760
Speaker 5: So you can do captions in there, you could do

1190
01:04:11,800 --> 01:04:14,400
Speaker 5: titles in there, you could do transitions in there. You

1191
01:04:14,440 --> 01:04:17,440
Speaker 5: can make a still picture like turn into a video

1192
01:04:17,520 --> 01:04:19,600
Speaker 5: so it does like kind of like three D kind

1193
01:04:19,640 --> 01:04:22,160
Speaker 5: of thing. You could do the cartoon, the Big Head,

1194
01:04:22,240 --> 01:04:25,320
Speaker 5: like the effects that it has in there. You can

1195
01:04:25,360 --> 01:04:29,960
Speaker 5: remove backgrounds, you could do green screen. It's it's everything

1196
01:04:30,120 --> 01:04:33,960
Speaker 5: for free. Like other services you have to pay for

1197
01:04:34,040 --> 01:04:38,160
Speaker 5: all these different features. It's it's super free and it's

1198
01:04:38,200 --> 01:04:41,560
Speaker 5: super easy. It's one of my is definitely one of

1199
01:04:41,560 --> 01:04:45,480
Speaker 5: my favorite apps. So if I were to put it

1200
01:04:45,520 --> 01:04:49,680
Speaker 5: in order, cap Cut in Shot and video Leap is

1201
01:04:49,760 --> 01:04:52,120
Speaker 5: my three top ones that I use on a regular

1202
01:04:52,160 --> 01:04:57,000
Speaker 5: basis for video editing. Now a photo editor, because please

1203
01:04:57,080 --> 01:05:00,880
Speaker 5: please please stop using taking pictures and not editing it.

1204
01:05:01,680 --> 01:05:05,520
Speaker 5: It's not cute, it's not sexy, just a regular like

1205
01:05:05,880 --> 01:05:09,440
Speaker 5: camera and just nothing. It's like, there's too many apps

1206
01:05:09,480 --> 01:05:12,840
Speaker 5: that makes you look like a photo editor. Right so

1207
01:05:13,040 --> 01:05:18,160
Speaker 5: you have Visco, you have light Room, and you have Snapseed.

1208
01:05:18,320 --> 01:05:21,400
Speaker 5: Is my top three for having a photo editor on

1209
01:05:21,520 --> 01:05:25,880
Speaker 5: your team right now. If you want a graphic designer,

1210
01:05:26,280 --> 01:05:29,200
Speaker 5: you're gonna look at Canva. You're gonna look at Adobe,

1211
01:05:29,320 --> 01:05:33,040
Speaker 5: Spark Post and you're going to look at what's the

1212
01:05:33,160 --> 01:05:35,760
Speaker 5: other one that I use? Yeah, photo Leap because they

1213
01:05:35,840 --> 01:05:38,560
Speaker 5: have video Leap and photo Leap photo Leap, right, so

1214
01:05:38,920 --> 01:05:45,840
Speaker 5: those three especially canva right, Why, Like they have everything

1215
01:05:45,920 --> 01:05:48,040
Speaker 5: in there. Like you want to look for a newsletter,

1216
01:05:48,400 --> 01:05:50,680
Speaker 5: they have a newsletter template. You want to look for

1217
01:05:50,760 --> 01:05:55,120
Speaker 5: YouTube thumbnail, they have that, right, email it Like everything

1218
01:05:55,240 --> 01:05:58,400
Speaker 5: is right there. People are getting paid to create templates,

1219
01:05:59,080 --> 01:06:02,280
Speaker 5: use them, right, Just change the colors, change the fonts,

1220
01:06:02,400 --> 01:06:05,680
Speaker 5: things like that. Right, And then the last thing is

1221
01:06:06,320 --> 01:06:09,000
Speaker 5: people are going to need a social media manager, right,

1222
01:06:10,400 --> 01:06:14,520
Speaker 5: use a Creator Studio or a Facebook Business Suite that's

1223
01:06:14,560 --> 01:06:20,240
Speaker 5: another one later or Buffer. Those are the apps that

1224
01:06:20,280 --> 01:06:22,640
Speaker 5: will allow you to schedule out your content that you're

1225
01:06:22,720 --> 01:06:27,000
Speaker 5: making now, right, and for you to be consistent because

1226
01:06:27,360 --> 01:06:29,280
Speaker 5: the biggest thing is when you create a whole bunch

1227
01:06:29,280 --> 01:06:31,520
Speaker 5: of content, they're like, all right, when do I post?

1228
01:06:31,560 --> 01:06:33,160
Speaker 5: I don't have time, I have real life, I have

1229
01:06:33,360 --> 01:06:35,920
Speaker 5: kids and mom and all that great stuff. Yeah, just

1230
01:06:36,000 --> 01:06:39,200
Speaker 5: give it to your social media manager aka the app

1231
01:06:39,920 --> 01:06:41,440
Speaker 5: and let them post it for you. And all you

1232
01:06:41,520 --> 01:06:43,760
Speaker 5: gotta do is change it back, you know, check on

1233
01:06:43,880 --> 01:06:46,040
Speaker 5: the times that you do go engage with it, and

1234
01:06:46,120 --> 01:06:48,800
Speaker 5: that's it a whole.

1235
01:06:48,600 --> 01:06:52,120
Speaker 3: Lot of game. Yeah, definitely, you can be rewarded for

1236
01:06:52,240 --> 01:06:55,640
Speaker 3: low low quality videos, but not low quality pictures. Different,

1237
01:06:55,680 --> 01:06:58,080
Speaker 3: two different things. Keep your pictures up to par.

1238
01:06:58,240 --> 01:07:00,560
Speaker 6: I love taking good picture. That's why I knew canvacause

1239
01:07:00,720 --> 01:07:02,160
Speaker 6: I'm like trying to study photography.

1240
01:07:02,440 --> 01:07:06,080
Speaker 5: Listen canvas Canba's cheat code now, I promise you Canva

1241
01:07:06,200 --> 01:07:09,280
Speaker 5: is a cheat code. U light room is a cheat code,

1242
01:07:09,360 --> 01:07:10,720
Speaker 5: and cap cut is a cheat code.

1243
01:07:11,800 --> 01:07:13,640
Speaker 4: Do you have an Asian Gentleman's episodes?

1244
01:07:13,680 --> 01:07:13,720
Speaker 6: That?

1245
01:07:15,760 --> 01:07:17,960
Speaker 3: So, what's what What's What's what's next for you? What's

1246
01:07:17,960 --> 01:07:19,520
Speaker 3: what's what's on your horizon? Man?

1247
01:07:20,880 --> 01:07:25,600
Speaker 5: It seems like everything content creation? So I'm going to

1248
01:07:25,720 --> 01:07:29,400
Speaker 5: be a creator on LinkedIn. That's why I said. LinkedIn

1249
01:07:29,520 --> 01:07:32,960
Speaker 5: is starting to do some different things. So they have

1250
01:07:33,280 --> 01:07:38,120
Speaker 5: a creator Accelerator program. So only like one hundred content

1251
01:07:38,200 --> 01:07:42,400
Speaker 5: creators got picked in order to like make make LinkedIn

1252
01:07:43,160 --> 01:07:48,040
Speaker 5: look like us right pretty much, So that where you're

1253
01:07:48,040 --> 01:07:52,160
Speaker 5: going to have like exclusive content on LinkedIn, uh for

1254
01:07:52,320 --> 01:07:57,120
Speaker 5: about like ten weeks. That's happening. I got Nikki and

1255
01:07:57,160 --> 01:08:03,040
Speaker 5: Moosta podcast, just like completely killing that up, like wanting

1256
01:08:03,120 --> 01:08:06,760
Speaker 5: to really dominate in the you know, the remote space

1257
01:08:06,920 --> 01:08:12,160
Speaker 5: more as a podcast breaking down you know, brands and businesses,

1258
01:08:12,280 --> 01:08:16,280
Speaker 5: but more not just talking about their accolades, but how

1259
01:08:16,360 --> 01:08:19,679
Speaker 5: did they build a brand? Thank you? Thank you. Yeah,

1260
01:08:19,800 --> 01:08:22,080
Speaker 5: Like we just had we just had Wall Street Trapper

1261
01:08:23,080 --> 01:08:27,360
Speaker 5: and it was like we leave all like the story

1262
01:08:27,479 --> 01:08:30,400
Speaker 5: and the stock stuff for everybody, for y'all and everybody

1263
01:08:30,439 --> 01:08:32,200
Speaker 5: else because that's what it needs. But y'all, how did

1264
01:08:32,240 --> 01:08:35,960
Speaker 5: you build that brand? Like did you have a PR person?

1265
01:08:36,080 --> 01:08:38,320
Speaker 5: So that's like kind of what we go through with

1266
01:08:38,439 --> 01:08:41,280
Speaker 5: Nicki and Moose, And that's really my main thing, deeper

1267
01:08:41,360 --> 01:08:45,200
Speaker 5: than the brand, teaching other people how to create content,

1268
01:08:45,360 --> 01:08:48,479
Speaker 5: how to build their brand. You know, that's my main

1269
01:08:48,640 --> 01:08:49,960
Speaker 5: focus of this time.

1270
01:08:51,240 --> 01:08:53,880
Speaker 3: So thank you for joining us. How can the people

1271
01:08:53,960 --> 01:08:56,080
Speaker 3: contact you? Social media handles and all of that.

1272
01:08:56,320 --> 01:09:00,360
Speaker 5: Yeah, every everything at this is Nikki's and I c

1273
01:09:00,520 --> 01:09:04,760
Speaker 5: k y with a S right mainly on Instagram though

1274
01:09:05,000 --> 01:09:07,240
Speaker 5: I'm big on Instagram. I love, but I'm gonna be

1275
01:09:07,479 --> 01:09:08,600
Speaker 5: active in LinkedIn.

1276
01:09:08,320 --> 01:09:11,240
Speaker 4: To so find me there too, shout Microsoft investors.

1277
01:09:11,880 --> 01:09:14,400
Speaker 3: We gotta we gotta get on LinkedIn more. You gotta

1278
01:09:14,439 --> 01:09:16,479
Speaker 3: do some stuff on LinkedIn, something that we kind of

1279
01:09:17,320 --> 01:09:18,280
Speaker 3: not put a lot of energy.

1280
01:09:18,439 --> 01:09:20,439
Speaker 5: No no, I'm telling you that all changes to that.

1281
01:09:22,160 --> 01:09:25,200
Speaker 5: When I'm telling you they it looks like us.

1282
01:09:27,320 --> 01:09:29,680
Speaker 3: Shout out to LinkedIn, Troy Housekeeping.

1283
01:09:29,760 --> 01:09:31,320
Speaker 4: Shout everybody on Patreon dot com.

1284
01:09:31,400 --> 01:09:33,679
Speaker 6: Shout out to all of our earners at EYL University,

1285
01:09:34,080 --> 01:09:35,880
Speaker 6: the number one place for everything in the world of

1286
01:09:35,960 --> 01:09:40,320
Speaker 6: business and entrepreneurial endeavors. Shout out to everybody that's supporting

1287
01:09:40,320 --> 01:09:40,719
Speaker 6: I merged.

1288
01:09:40,720 --> 01:09:45,160
Speaker 4: I got my one on one. Uh so I'm trying

1289
01:09:45,160 --> 01:09:45,679
Speaker 4: to get attraction.

1290
01:09:45,800 --> 01:09:48,759
Speaker 5: I ain't gonna lie. I got credit card ready, credit

1291
01:09:48,840 --> 01:09:49,800
Speaker 5: card ready.

1292
01:09:49,680 --> 01:09:55,479
Speaker 6: Your official alumni listen virgo young boy just just at

1293
01:09:55,520 --> 01:09:58,240
Speaker 6: the sixteenth birthday. Shout out to him and shout out

1294
01:09:58,280 --> 01:10:00,600
Speaker 6: to y'all for locking in with us. Man, appreciate the

1295
01:10:00,640 --> 01:10:01,599
Speaker 6: support as always.

1296
01:10:01,880 --> 01:10:03,599
Speaker 3: You know what's so funny about LinkedIn? Before we leave,

1297
01:10:03,680 --> 01:10:06,439
Speaker 3: so shout out to my man Harold. So we have

1298
01:10:06,520 --> 01:10:10,680
Speaker 3: a friend that he works at LinkedIn. So before you know, no, no, no,

1299
01:10:11,400 --> 01:10:14,559
Speaker 3: So before we started earning Leisia, I was running around

1300
01:10:14,800 --> 01:10:17,439
Speaker 3: just you know, trying to make as many connections as possible.

1301
01:10:17,520 --> 01:10:19,840
Speaker 3: So the week before earn your Leisure Drop, we went.

1302
01:10:19,920 --> 01:10:23,080
Speaker 3: I went to visit him at the LinkedIn office in Manhattan,

1303
01:10:23,680 --> 01:10:25,280
Speaker 3: and I was telling him like, yeah, you about to

1304
01:10:25,280 --> 01:10:27,280
Speaker 3: start this podcast, car leisure is gonna be big, Like

1305
01:10:27,320 --> 01:10:29,920
Speaker 3: it's gonna be real big, Like just kind of explaining

1306
01:10:30,000 --> 01:10:31,960
Speaker 3: to him. He's listening, he's just walking through the office

1307
01:10:32,000 --> 01:10:33,920
Speaker 3: and all of that. So that was like my first

1308
01:10:34,000 --> 01:10:37,599
Speaker 3: time actually like telling somebody about earn your Leisure at

1309
01:10:37,640 --> 01:10:41,599
Speaker 3: the LinkedIn office in Manhattan three years ago. So it's history.

1310
01:10:41,640 --> 01:10:49,360
Speaker 3: There's history there LinkedIn shortly fact. All right, God, thank

1311
01:10:49,360 --> 01:10:51,240
Speaker 3: you for rocking with us, and see you next week. Peace.

1312
01:10:51,400 --> 01:10:57,720
Speaker 2: Peace, My graduates from my school being forced bad drop.

1313
01:11:12,600 --> 01:11:16,200
Speaker 7: An illegal alien from Guatemala charged with raping a child

1314
01:11:16,280 --> 01:11:20,040
Speaker 7: in Massachusetts. An MS thirteen gang member from Al Salvador

1315
01:11:20,320 --> 01:11:24,400
Speaker 7: accused of murdering a Texas man of Venezuelan charged with

1316
01:11:24,520 --> 01:11:28,360
Speaker 7: filming and selling child pornography in Michigan. These are just

1317
01:11:28,520 --> 01:11:32,240
Speaker 7: some of the heinous migrant criminals caught because of President

1318
01:11:32,320 --> 01:11:35,840
Speaker 7: Donald J. Trump's leadership. I'm Christy Noman, the United States

1319
01:11:35,920 --> 01:11:40,679
Speaker 7: Secretary of Homeland Security. Under President Trump, attempted illegal border

1320
01:11:40,720 --> 01:11:44,240
Speaker 7: crossings are at the lowest levels ever recorded, and over

1321
01:11:44,360 --> 01:11:47,519
Speaker 7: one hundred thousand illegal aliens have been arrested. If you

1322
01:11:47,640 --> 01:11:51,439
Speaker 7: are here illegally your next you will be fined nearly

1323
01:11:51,560 --> 01:11:55,519
Speaker 7: one thousand dollars a day, imprisoned, and deported. You will

1324
01:11:55,640 --> 01:11:59,240
Speaker 7: never return. But if you register using our CBP home

1325
01:11:59,320 --> 01:12:02,639
Speaker 7: app and leave now, you could be allowed to return legally.

1326
01:12:03,080 --> 01:12:07,719
Speaker 7: Do what's right. Leave now. Under President Trump America's laws,

1327
01:12:07,960 --> 01:12:09,880
Speaker 7: border and families.

1328
01:12:09,600 --> 01:12:10,400
Speaker 2: Will be protected.

1329
01:12:10,520 --> 01:12:12,599
Speaker 4: Sponsored by the United States Department of Homeland Security,