WEBVTT - Season Finale: True Cost Accounting w/ Lisa Held

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<v Speaker 1>Citizen Chef has a production of My Heart Radio. Hello everyone.

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<v Speaker 1>You know, I can't believe it's already fall. And with

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<v Speaker 1>the season's change, we're also wrapping up season two of

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<v Speaker 1>Citizen Chef. You know, it's been an exciting summer and

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<v Speaker 1>we've covered a lot of topics and whether it is

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<v Speaker 1>as foundational as how the USDA works are as current

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<v Speaker 1>and as exciting as the history making increase in SNAP funding,

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<v Speaker 1>as vital as recognized in the impact of black restaurant tourism.

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<v Speaker 1>Chefs are as totally cool as considering the future of

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<v Speaker 1>cannabis in our restaurants, and that obviously just scratched the surface.

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<v Speaker 1>But I didn't want to close out this season by

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<v Speaker 1>focusing again on the big picture. This year, we try

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<v Speaker 1>to make sure our conversations were wide reaching, and while

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<v Speaker 1>we always start with food, we definitely don't end there.

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<v Speaker 1>What we eat affix our health, affix our environment, affects

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<v Speaker 1>our economy and has a history to that affects that

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<v Speaker 1>we understand ourselves in our country. But today we're gonna

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<v Speaker 1>focus on the true cost of food now. Just as

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<v Speaker 1>an an example, UH farmers in Iowa UH use a

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<v Speaker 1>tons of night grates on their fields and UH those

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<v Speaker 1>night rates leach out into the Mississippi, they head downstream,

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<v Speaker 1>and they create a dead zone in the Gulf of Mexico.

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<v Speaker 1>And so what impact does the farmer in Iowa have

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<v Speaker 1>on fishing communities in the gulf. Does it have on

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<v Speaker 1>fish reproduction in the gulf and the effects of that

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<v Speaker 1>has on the overall economy. None of that is factored

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<v Speaker 1>into the price of corn in Iowa, the price of

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<v Speaker 1>soy in Iowa. So in fact, in July, the Rockefello

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<v Speaker 1>Foundation released the report that estimated that the true cost

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<v Speaker 1>of food in the United States to be more than

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<v Speaker 1>three trillion dollars as opposed to the one trillion dollars

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<v Speaker 1>that Americans spending. And that is because they factored in

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<v Speaker 1>things like the environmental UH impacts and health impacts of

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<v Speaker 1>our food habits, which cost us more in long term.

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<v Speaker 1>So we're closing out the season to look at true

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<v Speaker 1>cost accounting. You know, there's a growing movement to include

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<v Speaker 1>true cost accounting r r t c A with considering

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<v Speaker 1>the cost of food, which can be far more than

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<v Speaker 1>what you pay at the market. And our guest today

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<v Speaker 1>is quite familiar with that report and cited it in

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<v Speaker 1>her article for civilis entitled count Accounting for the True

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<v Speaker 1>Cost of Food Change the Global food System. So let

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<v Speaker 1>me introduce journalists Lisa Held who specializes in writing about

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<v Speaker 1>food and agriculture and even host her own podcast called

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<v Speaker 1>The Farm Report. So I'm thrilled to have Lisa because

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<v Speaker 1>she is an expert in the field, and she's also

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<v Speaker 1>truly skilled at breaking down topics as big as t

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<v Speaker 1>c A for us to understand. Lisa is gonna help

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<v Speaker 1>explain a bit more about what t c A is

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<v Speaker 1>and how it impacts our current food system and how

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<v Speaker 1>it could improve future systems in a way that is

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<v Speaker 1>equitable and more sustainable. So welcome Lisa, thanks for inviting me.

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<v Speaker 1>When I read the article that you wrote in Civil

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<v Speaker 1>e its Um, I was really intrigued because this is

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<v Speaker 1>something that obviously is someone who's involved in the food system,

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<v Speaker 1>not only participating the food system, producing food, eating food,

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<v Speaker 1>buying food from my home, but also very active in

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<v Speaker 1>policy work around the food system. Uh. And so this

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<v Speaker 1>is something that a lot of us have you know,

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<v Speaker 1>known for a while and talked about for a while. Um,

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<v Speaker 1>we all know that poor diet. Um. Can you know

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<v Speaker 1>worth I think spending somewhere in the neighborhood billion dollars

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<v Speaker 1>a year a year in healthcare costs associated with poor diet.

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<v Speaker 1>Um who pays for that? And so when I read

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<v Speaker 1>the article, I was like, finally, someone really you know,

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<v Speaker 1>putting um some accounting practices around us so we can

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<v Speaker 1>maybe figure out, you know, the impact, the actual financial

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<v Speaker 1>impact that the way we're producing food has not only

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<v Speaker 1>UM to our pockets, but also to the environment. Uh

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<v Speaker 1>and and to municipalities who are stuck holding the bill

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<v Speaker 1>to clean this up. I love that you brought up

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<v Speaker 1>this idea that it's not really anything new, right, Like

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<v Speaker 1>I talked to Lauren Baker, one of the editors of

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<v Speaker 1>this book True Cost Accounting, in my article about that fact,

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<v Speaker 1>because she was talking about the fact that she had

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<v Speaker 1>been asking these kinds of questions for her entire career,

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<v Speaker 1>you know, maybe for decades, but there hadn't been a

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<v Speaker 1>name for it or kind of a systemic way to

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<v Speaker 1>think about this. So, you know, at its most basic level,

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<v Speaker 1>true cost accounting involves measuring all the impacts of a

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<v Speaker 1>given food from production at the farm all the way

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<v Speaker 1>through to consumption UM. And those would be impacts on

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<v Speaker 1>people society, the environment, and you know we've been doing that.

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<v Speaker 1>But the idea here is we need an actual framework

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<v Speaker 1>in a way to calculate those costs um each one,

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<v Speaker 1>you know, come up with a number. Sometimes sometimes it's

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<v Speaker 1>more qualitative because it can be tricky, like when you

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<v Speaker 1>think about how do you calculate something like animal welfare

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<v Speaker 1>or equity. Sometimes it's it's tricky to come up with

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<v Speaker 1>a number, you know. So I'll just share with you

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<v Speaker 1>very quickly a little story right out in front of

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<v Speaker 1>my house. Here there is a little triangle, UM. And

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<v Speaker 1>the triangle is a collection area for water um as

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<v Speaker 1>heavy rains. And then that is a little area that

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<v Speaker 1>collects water before it goes into a pond. Now, this

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<v Speaker 1>little pond that we have here, UM, for the twenty

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<v Speaker 1>years that I've been here, usually around July, it there's

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<v Speaker 1>algae blooms. It turns green. It's kind of nasty. And

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<v Speaker 1>of course the reason this is happening is because there's

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<v Speaker 1>potato farms all around here. They're dumping tons of nitrates

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<v Speaker 1>on the on the farms. That runoff goes into the

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<v Speaker 1>pond algae bloom, right. And so the town engineer has

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<v Speaker 1>got a grant from the state to spend about fifty

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<v Speaker 1>you know, thousand dollars to take this collection area and

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<v Speaker 1>put a a trap in it to collect water. But

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<v Speaker 1>in doing that, you know, to cover his ass, he's

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<v Speaker 1>got to put a six foot fence around it and

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<v Speaker 1>cut down all the trees. And this is in front

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<v Speaker 1>of my house, and so and and so all the

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<v Speaker 1>neighbors we live around here. We got together to go

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<v Speaker 1>to a an emergency meeting of the parks department because

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<v Speaker 1>the parks department has jurisdiction over this UM and it

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<v Speaker 1>was very much like parks and recreation UM and UH.

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<v Speaker 1>And at one point it came up like what role

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<v Speaker 1>was the farmer play in this? And the answer was

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<v Speaker 1>Clean Water Act zero. He has no responsibility for cleaning

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<v Speaker 1>this and so UM I thought would be great to

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<v Speaker 1>get you and on the podcast to talk about this

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<v Speaker 1>idea of true cost accounting and who is going to

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<v Speaker 1>bear the cost of of of a lot of these

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<v Speaker 1>issues that that we're talking about. So so welcome aboard.

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<v Speaker 1>So in just in large terms of viewers can understand

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<v Speaker 1>what is true cost accounting. You know, the bigger idea

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<v Speaker 1>is trying to come up with these frameworks that can

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<v Speaker 1>allow us to make those calculations, and then the next

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<v Speaker 1>step is how and where do we apply those calculations,

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<v Speaker 1>you know, in order to either move policy or get

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<v Speaker 1>corporations that are externalizing some of their costs to internalize

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<v Speaker 1>them and actually pay. Like, for instance, these farms you're

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<v Speaker 1>talking about that are polluting the town, like you know,

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<v Speaker 1>maybe they should you know, be paying those costs of

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<v Speaker 1>cleaning it up or have to create a collection area

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<v Speaker 1>on their farm that will filter the water through you know,

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<v Speaker 1>bios whales and things like that before it goes into

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<v Speaker 1>this pond or this other collection area. Sure, right, yeah,

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<v Speaker 1>So give us an example. I think you start following

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<v Speaker 1>a tomato from Florida to Canada. Is that was getting

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<v Speaker 1>that right? That was an example that that Lauren had

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<v Speaker 1>of um of research she had done in the past um,

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<v Speaker 1>which is definitely um something that that kind of works.

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<v Speaker 1>I think a better example that that people might be

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<v Speaker 1>able to kind of relate to is if you think

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<v Speaker 1>about the cost of like a fast food value meal. Right,

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<v Speaker 1>it's super cheap. We right, Like that's one of the

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<v Speaker 1>amazing things that that's like the selling points, like you

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<v Speaker 1>can get this whole meal. It's really the price tag

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<v Speaker 1>is low, right, But so then you know, a true

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<v Speaker 1>cost accounting analysis would look at things like, all right,

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<v Speaker 1>what kind of pollution did the production of the meat cause? Right?

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<v Speaker 1>What we're workers paid on the farms, the slaughterhouse, in

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<v Speaker 1>the restaurant. Um. And then and not only what were

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<v Speaker 1>they paid, but if they were paid low wages, how

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<v Speaker 1>were they then, um accessing food? Were they getting snap

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<v Speaker 1>benefits that you know, that's a that's a cost, right?

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<v Speaker 1>What is in the cost of that happy meal? There

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<v Speaker 1>is there is a cost associated of the you know,

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<v Speaker 1>and yes it's it's dirt cheap, scratch your head, going,

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<v Speaker 1>how can they possibly do this? Um? And so? But

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<v Speaker 1>but there are some of those are captured in the

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<v Speaker 1>price of that, but obviously not not well, the wages

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<v Speaker 1>they are being paid are being captured in that price, right.

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<v Speaker 1>So so if there but if it workers being paid

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<v Speaker 1>eleven dollars an hour and then has to um access

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<v Speaker 1>snap benefits for example, to pay to feed their families,

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<v Speaker 1>which you know is necessary, um, then that cost is

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<v Speaker 1>not captured in there, which is a cost that you

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<v Speaker 1>know taxpayers ultimately pay. I'm glad, I'm glad you went there.

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<v Speaker 1>That was exactly where I was hoping you were going

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<v Speaker 1>with this because and again I wanted the listener to

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<v Speaker 1>really understand and um, the cost of of of cheap

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<v Speaker 1>wages or low wages. Yes, it's going to keep food

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<v Speaker 1>costs down, but somewhere along the line, someone's gonna have

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<v Speaker 1>to access some sort of benefits to actually feed their family.

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<v Speaker 1>And so who's paying for that? Taxpayers are paying for that,

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<v Speaker 1>and and so essentially what we're doing and this is

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<v Speaker 1>it's It's tricky though, because you don't want to raise

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<v Speaker 1>the price of that meal, especially at the happy meal.

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<v Speaker 1>People want low income are that with their with their

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<v Speaker 1>using to feed their family, and it's very inexpensive, and

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<v Speaker 1>so raising the price of that um would have adverse

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<v Speaker 1>effects to that community. But on the same hand, if

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<v Speaker 1>you paid those people more, they could probably afford the

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<v Speaker 1>few dollars extra for the happy meal. You know, That's

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<v Speaker 1>actually probably one of the biggest things people ask me

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<v Speaker 1>whenever I talk about like, um, you know, producing better food,

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<v Speaker 1>healthier food, um, you know, organic food, anything, it's always well,

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<v Speaker 1>what about people that can't afford it? Which is such

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<v Speaker 1>an important question, right, And there's a need for people

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<v Speaker 1>to simply get food on the table to feed their families.

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<v Speaker 1>And and I think you and I both both agree

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<v Speaker 1>on that for sure. Um, But you know, I think

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<v Speaker 1>that I think true class accounting can kind of help

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<v Speaker 1>us entangle this because the way that I think about

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<v Speaker 1>it is the price of the food if you think

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<v Speaker 1>about it in a big picture sense, like the price

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<v Speaker 1>of the food should be about what it costs to

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<v Speaker 1>produce that food, plus some sort of reasonable markup to

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<v Speaker 1>pay the people who are providing it, right, the restaurant,

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<v Speaker 1>the workers, the UM farmer. And then the flip the

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<v Speaker 1>other side, the question of who can afford that food

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<v Speaker 1>is about food access, and that's about low wages, access

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<v Speaker 1>to affordable healthcare, UM, systemic inequality, wealth gap. So there

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<v Speaker 1>are there are places that those that side of things

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<v Speaker 1>can be fixed, um, that that can then enable people

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<v Speaker 1>to access healthier food. And and also, like I mean,

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<v Speaker 1>the the labor question is crazy because I mean, I

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<v Speaker 1>think if you're if you're talking about a small restaurant,

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<v Speaker 1>this isn't true. And I think you know from operating

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<v Speaker 1>restaurants that labor costs are very real. Um, difficult thing

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<v Speaker 1>for restaurant owners to deal with, right and um, but

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<v Speaker 1>you know when we're talking about these big companies that

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<v Speaker 1>pay insanely low wages and produce really cheap food. You know, there,

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<v Speaker 1>I have this example that I would love to share.

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<v Speaker 1>So there was a report that came out. Ox Fan

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<v Speaker 1>put it out last fall um that they did an

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<v Speaker 1>analysis and they showed that Jeff Bezos could have personally

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<v Speaker 1>paid each of Amazon's eight dred and seventies six thousand

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<v Speaker 1>employees a one off a hundred and five thousand dollar

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<v Speaker 1>bonus with the wealthy accumulated between March and August alone,

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<v Speaker 1>and still be as wealthy as he was at the

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<v Speaker 1>beginning of the pandemic. So that's that's the kind of

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<v Speaker 1>money that exists within that system already. And so then

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<v Speaker 1>you know the same in the same month. A month later,

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<v Speaker 1>the federal government put out a report showing the Amazon

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<v Speaker 1>was among the top twenty five employers with workers enrolled

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<v Speaker 1>in SNAP in six out of nine states. So literally

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<v Speaker 1>taxpayers are making up the wages Amazon isn't paying while

0:12:16.400 --> 0:12:20.240
<v Speaker 1>celebrating how cheap the groceries are. Right, So they're in that. Like,

0:12:20.320 --> 0:12:22.880
<v Speaker 1>there's a lot of examples like that where it is

0:12:22.920 --> 0:12:26.680
<v Speaker 1>actually pretty straightforward and clear. And then there are other

0:12:26.720 --> 0:12:28.959
<v Speaker 1>examples where it's not and it is complicated and you

0:12:29.000 --> 0:12:31.520
<v Speaker 1>don't want right, and then he turns around it writes

0:12:31.559 --> 0:12:34.480
<v Speaker 1>an hundred million dollar check to Girl Central Kitchen to

0:12:34.520 --> 0:12:36.800
<v Speaker 1>make it all back right exactly. And it's like, well

0:12:36.960 --> 0:12:40.240
<v Speaker 1>that which is good and great, like they're doing amazing work.

0:12:40.280 --> 0:12:43.679
<v Speaker 1>But it's also like these things can be fixed at

0:12:43.720 --> 0:12:50.720
<v Speaker 1>the source. Um, you know. Yeah. And so we talked

0:12:50.720 --> 0:12:52.800
<v Speaker 1>about farmers and the farmers that are puty, but what

0:12:52.840 --> 0:12:55.640
<v Speaker 1>about large food companies that are that are just creating

0:12:56.200 --> 0:13:00.400
<v Speaker 1>really unhealthy food at really low prices, and are do

0:13:00.720 --> 0:13:05.080
<v Speaker 1>you see uh them contributing to healthcare costs somehow? Where

0:13:05.080 --> 0:13:09.439
<v Speaker 1>if you're going to produce food that's unhealthy, um, it's cheap. Uh,

0:13:09.480 --> 0:13:14.320
<v Speaker 1>but yet we we know it's it's it's harmful. Um

0:13:14.360 --> 0:13:16.720
<v Speaker 1>do we see? I mean how where where are you

0:13:16.720 --> 0:13:18.920
<v Speaker 1>on a soda tacks? Is that? Do you think that's

0:13:18.960 --> 0:13:21.640
<v Speaker 1>the way to actually deal with this some you know,

0:13:21.800 --> 0:13:25.000
<v Speaker 1>some unhealthy choices. Are you prefer a carrot? You know,

0:13:25.080 --> 0:13:28.640
<v Speaker 1>in in like a double bus program? Right? Um? Well,

0:13:28.679 --> 0:13:31.520
<v Speaker 1>I'm a journalist, so I'm not gonna like say what

0:13:31.600 --> 0:13:36.360
<v Speaker 1>I think should be done, but but I can, but

0:13:36.440 --> 0:13:38.640
<v Speaker 1>I can talk about the evidence that I that I

0:13:38.800 --> 0:13:42.800
<v Speaker 1>can and you know, it's a really it's a really

0:13:42.800 --> 0:13:45.320
<v Speaker 1>good question because you know that Rockefeller report that just

0:13:45.400 --> 0:13:48.720
<v Speaker 1>came out, UM, that showed the costs of the food

0:13:48.720 --> 0:13:51.719
<v Speaker 1>systemer about three trillion when you calculate in all the

0:13:51.720 --> 0:13:54.280
<v Speaker 1>additional costs instead of the one trillion that we pay.

0:13:55.000 --> 0:13:59.880
<v Speaker 1>The biggest external costs was healthcare? Was the health impacts? Right?

0:14:00.120 --> 0:14:02.599
<v Speaker 1>That was that was the biggest one, even above environmental

0:14:02.640 --> 0:14:06.280
<v Speaker 1>and social and um. And you know, one of the

0:14:06.360 --> 0:14:09.120
<v Speaker 1>questions that this this book on tc A gets into

0:14:09.480 --> 0:14:12.040
<v Speaker 1>is like, Okay, so we know that we can calculate

0:14:12.040 --> 0:14:17.040
<v Speaker 1>the health costs, and now who pays for it? And

0:14:17.080 --> 0:14:19.560
<v Speaker 1>how do you like? And I mean, I don't I

0:14:19.600 --> 0:14:23.000
<v Speaker 1>don't know the answer. I mean this, I think there's

0:14:23.040 --> 0:14:28.239
<v Speaker 1>been some reporting on the soda taxs UM in California

0:14:28.880 --> 0:14:31.720
<v Speaker 1>around like how effective it's been, and I don't know

0:14:31.760 --> 0:14:33.960
<v Speaker 1>off the top of my head, um, what what that

0:14:34.400 --> 0:14:37.480
<v Speaker 1>data looks like on a on a longer scale. In Mexico,

0:14:37.520 --> 0:14:41.840
<v Speaker 1>they's it seems to have lower the obesity rates UM.

0:14:42.080 --> 0:14:43.600
<v Speaker 1>And now it's a total tax for the whole country,

0:14:43.880 --> 0:14:46.080
<v Speaker 1>so it does it does seem to be working, you know,

0:14:46.120 --> 0:14:50.200
<v Speaker 1>but again, uh, soda is inexpensive and people who are

0:14:50.960 --> 0:14:53.760
<v Speaker 1>you know, struggling food on the table. It is an option.

0:14:53.920 --> 0:14:56.040
<v Speaker 1>And you know, you also have the issue with with

0:14:56.200 --> 0:14:58.560
<v Speaker 1>you know, parents who are low We come and they're

0:14:58.600 --> 0:15:00.680
<v Speaker 1>dealing with their families. They're telling their it's no all

0:15:00.760 --> 0:15:05.160
<v Speaker 1>day long, you know, no to the the computer game,

0:15:05.240 --> 0:15:08.120
<v Speaker 1>No to an iPhone, No to you know, a hundred

0:15:08.120 --> 0:15:10.680
<v Speaker 1>dollar pair sneakers, No, no, no, no, all the time.

0:15:10.960 --> 0:15:14.000
<v Speaker 1>And so do you say no to a cents you know,

0:15:15.760 --> 0:15:18.160
<v Speaker 1>half a gallon of soda? So at what point can

0:15:18.240 --> 0:15:20.960
<v Speaker 1>you say yes? And so it becomes an issue because

0:15:20.960 --> 0:15:24.160
<v Speaker 1>again it's becomes a tax on poor people. Right. Well,

0:15:24.240 --> 0:15:26.720
<v Speaker 1>A big focus is in this book is on using

0:15:26.720 --> 0:15:29.960
<v Speaker 1>these kinds of analyzes to change policy and so to

0:15:29.960 --> 0:15:34.640
<v Speaker 1>to shift the bigger system that you know rewards or

0:15:35.320 --> 0:15:39.400
<v Speaker 1>disincentivizes certain practices, like all the way back at the source,

0:15:39.440 --> 0:15:42.880
<v Speaker 1>so that it kind of starts to move big things

0:15:42.920 --> 0:15:46.440
<v Speaker 1>that then change these these prices all together and the

0:15:46.520 --> 0:16:01.240
<v Speaker 1>systems altogether. Stick around for more with Lisa held of Civilites. Hey,

0:16:01.240 --> 0:16:03.640
<v Speaker 1>I'm tim to click you and you're listening to citizens Chef.

0:16:04.120 --> 0:16:06.560
<v Speaker 1>Let's get back to my discussion with Lisa health disiblites.

0:16:07.600 --> 0:16:10.280
<v Speaker 1>What can true cost accounty tell us about food production

0:16:10.280 --> 0:16:13.640
<v Speaker 1>and climate change? So some of the analyzes that are

0:16:13.680 --> 0:16:16.720
<v Speaker 1>in the book and also the Rockefeller Report did include

0:16:17.360 --> 0:16:22.480
<v Speaker 1>greenhouse gas emissions as one of the externalities that can

0:16:22.520 --> 0:16:26.000
<v Speaker 1>be calculated in in this front within the framework. So

0:16:27.240 --> 0:16:29.080
<v Speaker 1>you know, I suppose if you were going to look

0:16:29.080 --> 0:16:33.840
<v Speaker 1>at a true cost accounting of um, you know, uh

0:16:34.200 --> 0:16:40.080
<v Speaker 1>commodity steak or burger versus um the equivalent amount of

0:16:40.120 --> 0:16:46.400
<v Speaker 1>protein from say beans, um, and you calculated in the

0:16:46.440 --> 0:16:49.400
<v Speaker 1>health impacts, the you know, production, the and then the

0:16:49.400 --> 0:16:55.080
<v Speaker 1>greenhouse gas emissions there um, the price of the meat

0:16:55.160 --> 0:16:58.840
<v Speaker 1>would be higher than you know, the price of right

0:16:59.120 --> 0:17:02.040
<v Speaker 1>would you capture? Wait? So if you're looking at true

0:17:02.040 --> 0:17:08.399
<v Speaker 1>cost accounting and how agriculture contributes to greenhouse gases, do

0:17:08.440 --> 0:17:11.840
<v Speaker 1>you do you do extrapolate out to the cost of storms?

0:17:12.760 --> 0:17:15.560
<v Speaker 1>Because if if, if our climate is warming up and

0:17:15.600 --> 0:17:19.119
<v Speaker 1>it's creating more powerful storms, more destructive storms. Um, do

0:17:19.160 --> 0:17:21.280
<v Speaker 1>you calculate the cost of the clean up less storms

0:17:21.280 --> 0:17:26.359
<v Speaker 1>in and the damage to homes and businesses? Yeah? I

0:17:26.359 --> 0:17:28.119
<v Speaker 1>mean do you go that far? I mean you could

0:17:28.240 --> 0:17:31.160
<v Speaker 1>that's I mean, this is sort of an emerging UM

0:17:31.359 --> 0:17:35.280
<v Speaker 1>field and discussion, and I think that you could make

0:17:35.320 --> 0:17:38.120
<v Speaker 1>an argument that that should be included. Right. You also,

0:17:38.680 --> 0:17:40.680
<v Speaker 1>like we haven't even talked about the flip side, which

0:17:40.760 --> 0:17:46.359
<v Speaker 1>is incorporating the benefits that that certain foods convey, right

0:17:46.480 --> 0:17:49.600
<v Speaker 1>and including that in the calculation. So you know, you

0:17:49.640 --> 0:17:53.920
<v Speaker 1>could have a farm that is UM doing something too,

0:17:54.320 --> 0:17:57.199
<v Speaker 1>for instance, UM hold water on that farm in the

0:17:57.280 --> 0:18:01.280
<v Speaker 1>in the event of a huge i'm at um event

0:18:01.400 --> 0:18:04.520
<v Speaker 1>like a big flood, or you know, and building resilience

0:18:04.840 --> 0:18:06.920
<v Speaker 1>so that they'll be able to produce food when we're

0:18:06.960 --> 0:18:09.800
<v Speaker 1>facing all this extreme weather. And so you could you

0:18:09.840 --> 0:18:14.320
<v Speaker 1>could calculate in you know, a benefit that they're providing

0:18:14.520 --> 0:18:18.760
<v Speaker 1>as well UM or you know, if they're building biodiversity

0:18:18.840 --> 0:18:21.680
<v Speaker 1>on the farm that supports pollinators and you know, we're

0:18:21.680 --> 0:18:24.760
<v Speaker 1>gonna need pollinators because they're a lot of them are threatened.

0:18:25.600 --> 0:18:27.879
<v Speaker 1>One of the challenges with True Cross the County is

0:18:27.920 --> 0:18:32.919
<v Speaker 1>that it's this big, complicated, like emerging academic discipline, and

0:18:32.960 --> 0:18:38.120
<v Speaker 1>like this book is, it's very wonky, so you know

0:18:38.400 --> 0:18:40.439
<v Speaker 1>it's hard to be like, yes, we can do it

0:18:40.480 --> 0:18:42.280
<v Speaker 1>this way, or no, we can't do we can do it,

0:18:42.480 --> 0:18:44.920
<v Speaker 1>we can't do it that way. UM. I think it's

0:18:45.000 --> 0:18:48.520
<v Speaker 1>it's all kind of being worked out as we sit here.

0:18:48.760 --> 0:18:51.480
<v Speaker 1>I also when I whenever the articles started thinking about

0:18:51.520 --> 0:18:54.399
<v Speaker 1>all the hog farms in North Carolina and the waste

0:18:54.400 --> 0:18:57.919
<v Speaker 1>pits that are just you know, creating communities that are

0:18:58.000 --> 0:19:01.680
<v Speaker 1>unlivable because at the stench. Property values have dropped and

0:19:01.960 --> 0:19:04.679
<v Speaker 1>you can't sell a house if you're if you're located

0:19:04.680 --> 0:19:07.240
<v Speaker 1>next to one of these hog farms. UM. And yet

0:19:07.320 --> 0:19:10.920
<v Speaker 1>that's certainly not calculating the cost of pork at the supermarket.

0:19:11.720 --> 0:19:15.360
<v Speaker 1>That's yeah, great example. And I think those environmental justice

0:19:15.640 --> 0:19:18.800
<v Speaker 1>UM impacts are definitely a big part of the discussion here.

0:19:19.240 --> 0:19:23.640
<v Speaker 1>And I mean, actually one crazy thing is in North Carolina,

0:19:23.640 --> 0:19:26.600
<v Speaker 1>where those hog farms are concentrated. UM. In the last

0:19:26.640 --> 0:19:29.000
<v Speaker 1>two years, there was a group of community residents that

0:19:29.320 --> 0:19:34.119
<v Speaker 1>sued the industry and and actually one and we're granted

0:19:34.440 --> 0:19:38.960
<v Speaker 1>UM some monetary compensation. And when you think about it,

0:19:39.040 --> 0:19:41.680
<v Speaker 1>like this just occurred to me right now, that court

0:19:41.760 --> 0:19:44.840
<v Speaker 1>was almost doing a form of true cost accounting, right

0:19:44.880 --> 0:19:47.960
<v Speaker 1>because they they looked at like the way these community

0:19:47.960 --> 0:19:50.879
<v Speaker 1>residents have been affected their whole lives with you know,

0:19:51.000 --> 0:19:56.400
<v Speaker 1>health health impacts from breathing in um ammonia and um,

0:19:56.480 --> 0:20:00.159
<v Speaker 1>the smells that ruin their quality of life, and like

0:20:00.200 --> 0:20:03.320
<v Speaker 1>you said, value of their homes was destroyed, and the

0:20:03.359 --> 0:20:06.119
<v Speaker 1>court said, you know you, there's actually a calculation we

0:20:06.119 --> 0:20:09.360
<v Speaker 1>can do to provide damages and like in a way,

0:20:09.400 --> 0:20:12.160
<v Speaker 1>that's actually kind of a form of true cost accounting.

0:20:12.200 --> 0:20:15.280
<v Speaker 1>But again, that did it change the practice? Are these

0:20:15.320 --> 0:20:17.639
<v Speaker 1>companies willing to just to sh out that money um

0:20:17.680 --> 0:20:20.479
<v Speaker 1>to keep the calls solo? Um? So they're just selling

0:20:20.520 --> 0:20:23.000
<v Speaker 1>more and more pork. And most of these companies aren't

0:20:23.000 --> 0:20:26.960
<v Speaker 1>even owned by US companies anymore, China, Old Smithfield. So

0:20:27.160 --> 0:20:31.480
<v Speaker 1>so we're taking other countries just just waste and decimating

0:20:31.520 --> 0:20:35.400
<v Speaker 1>our communities because profit, because we want to sell cheap work,

0:20:35.560 --> 0:20:37.240
<v Speaker 1>we want to export cheap A lot of that pork

0:20:37.320 --> 0:20:41.000
<v Speaker 1>goes to China too. Yeah, absolutely sure, it's not. It

0:20:41.000 --> 0:20:46.399
<v Speaker 1>doesn't it doesn't stay here. UM. Obviously, I don't. I

0:20:46.400 --> 0:20:51.160
<v Speaker 1>don't think anyone is suggesting that we should, um increase

0:20:51.240 --> 0:20:55.600
<v Speaker 1>prices by two percent whatever whatever it would be to compensate.

0:20:56.080 --> 0:20:59.440
<v Speaker 1>And so to what end are we doing is this

0:20:59.520 --> 0:21:01.880
<v Speaker 1>is a strict be for if there is a lawsuit

0:21:01.960 --> 0:21:04.760
<v Speaker 1>to calculate the costs. I mean, but where do you

0:21:04.760 --> 0:21:07.800
<v Speaker 1>see this going do you do we talk about curing

0:21:07.920 --> 0:21:10.880
<v Speaker 1>policy that could maybe stop some of this pollution at

0:21:10.920 --> 0:21:14.640
<v Speaker 1>the source. So so for instance, like regulate, like changing

0:21:14.680 --> 0:21:18.200
<v Speaker 1>regulatory frameworks to say like you you actually the e

0:21:18.240 --> 0:21:21.200
<v Speaker 1>p A right now is looking at changing UM regulations

0:21:21.240 --> 0:21:25.120
<v Speaker 1>for slaughterhouses to um if they had to figure out

0:21:25.119 --> 0:21:30.040
<v Speaker 1>ways to pay for their own pollution into rivers um

0:21:30.119 --> 0:21:34.280
<v Speaker 1>instead of just being able to let it go not

0:21:34.680 --> 0:21:36.879
<v Speaker 1>and then you know the e p A is cleaning

0:21:36.880 --> 0:21:38.919
<v Speaker 1>it up. That could be a way of internal like

0:21:38.960 --> 0:21:42.199
<v Speaker 1>making that company internalize that cost um. There are some

0:21:42.280 --> 0:21:45.800
<v Speaker 1>examples in the book in Denmark UM they have done

0:21:45.840 --> 0:21:49.479
<v Speaker 1>it in in a way where they use taxes an

0:21:49.480 --> 0:21:51.919
<v Speaker 1>interesting ways. So for instance, they tax the use of

0:21:52.280 --> 0:21:59.119
<v Speaker 1>UM certain pesticides, certain very harmful pesticides, and that is

0:21:59.119 --> 0:22:02.520
<v Speaker 1>a way to incent devise less pesticide use. And you

0:22:02.560 --> 0:22:05.119
<v Speaker 1>know it's it's big, big policy at the federal level.

0:22:05.200 --> 0:22:07.879
<v Speaker 1>And then there's oh, like for a good example I

0:22:07.920 --> 0:22:10.879
<v Speaker 1>think is like the Good Food Purchasing Program which started

0:22:10.920 --> 0:22:13.679
<v Speaker 1>in in the Los Angeles public school system and is

0:22:13.720 --> 0:22:17.879
<v Speaker 1>now in schools and other institutions around the country. And

0:22:18.040 --> 0:22:21.560
<v Speaker 1>they're saying, okay, we're going to evaluate when we decide

0:22:21.600 --> 0:22:23.679
<v Speaker 1>where we're sourcing our food from. It's not just going

0:22:23.720 --> 0:22:26.600
<v Speaker 1>to be what's the lowest costs item. We're gonna factor

0:22:26.640 --> 0:22:28.200
<v Speaker 1>in all these other things. At the end of the day,

0:22:28.240 --> 0:22:30.720
<v Speaker 1>they still have to consider the actual price tag. Right.

0:22:30.760 --> 0:22:34.040
<v Speaker 1>These are places using like you know, getting reimbursements from

0:22:34.080 --> 0:22:37.320
<v Speaker 1>for the federal government, between know are low, um, But

0:22:38.040 --> 0:22:41.480
<v Speaker 1>they are doing it, and they're they're considering all these

0:22:41.480 --> 0:22:44.159
<v Speaker 1>different factors when they make decisions about the food that

0:22:44.200 --> 0:22:47.040
<v Speaker 1>they source. UM. Yeah, I mean, I mean certainly you

0:22:47.040 --> 0:22:51.520
<v Speaker 1>could tie crop insurance to conservation. That's that's something that's

0:22:51.560 --> 0:22:54.000
<v Speaker 1>been you know, talked about for a while. Yeah, so

0:22:54.280 --> 0:22:58.159
<v Speaker 1>all these farm subsidies are actually you know, peg towards conservation. Also,

0:22:58.280 --> 0:23:03.280
<v Speaker 1>I imagine if they're higher costs associated with organic farming, um,

0:23:03.320 --> 0:23:05.320
<v Speaker 1>and so they're not externalizing a lot of those costs.

0:23:05.320 --> 0:23:07.439
<v Speaker 1>Those costs are are being captured in the price of

0:23:07.520 --> 0:23:11.159
<v Speaker 1>organic food. UM. Is there a way to create an

0:23:11.200 --> 0:23:15.920
<v Speaker 1>insurance program for those those um, especially crop producers versus

0:23:15.920 --> 0:23:18.040
<v Speaker 1>the subsidies that mostly go to corn and soy producers.

0:23:18.119 --> 0:23:20.560
<v Speaker 1>But you know, at a certain point, I guess it

0:23:20.600 --> 0:23:22.640
<v Speaker 1>does show you that a lot of what we're doing

0:23:22.680 --> 0:23:26.600
<v Speaker 1>is completely unsustainable at any price. Again, the way we're

0:23:26.600 --> 0:23:30.360
<v Speaker 1>producing corn and soy in in places like Iowa are

0:23:30.359 --> 0:23:33.560
<v Speaker 1>completely unsustainable. I mean, they're they're never going to clean

0:23:33.640 --> 0:23:36.440
<v Speaker 1>up that dead zone in in in the Gulf of Mexico.

0:23:36.880 --> 0:23:38.800
<v Speaker 1>And then what are what is the cost of that

0:23:38.880 --> 0:23:40.800
<v Speaker 1>to the fisheries? What is the cost of that to

0:23:41.400 --> 0:23:44.240
<v Speaker 1>just health? I mean there are places now in Tampa,

0:23:44.640 --> 0:23:48.280
<v Speaker 1>the altgeb booms are are just horrible where people can't

0:23:48.320 --> 0:23:50.919
<v Speaker 1>leave their homes, they can't go outside, they're getting respiratory illness.

0:23:51.000 --> 0:23:53.639
<v Speaker 1>Is uh, fisher are showing up dead. And so what

0:23:53.760 --> 0:23:55.240
<v Speaker 1>is that doing to the fisheries there? What is it

0:23:55.240 --> 0:23:58.040
<v Speaker 1>doing to our oceans? Who's gonna baar the cost to that? UM?

0:23:58.880 --> 0:24:01.240
<v Speaker 1>I don't see the farmers and I doing that. UM.

0:24:01.560 --> 0:24:03.120
<v Speaker 1>I don't know how much you have to charge them

0:24:03.119 --> 0:24:05.000
<v Speaker 1>to do that, but it would be unstainable for them

0:24:05.040 --> 0:24:08.679
<v Speaker 1>as well. UM. And so you know, you kind of

0:24:08.680 --> 0:24:12.879
<v Speaker 1>hope that at least through t c A, that the

0:24:13.040 --> 0:24:16.919
<v Speaker 1>government from a policy standpoint could start looking at some

0:24:17.040 --> 0:24:21.440
<v Speaker 1>of these practices and figuring out how um again either

0:24:21.680 --> 0:24:27.720
<v Speaker 1>created better incentives for better practices versus just fine people. UM.

0:24:27.760 --> 0:24:29.800
<v Speaker 1>But but you can also come up with with with

0:24:29.920 --> 0:24:34.320
<v Speaker 1>you know, clear rules around pollution and can can you know,

0:24:34.400 --> 0:24:37.920
<v Speaker 1>can you you at least find ways to divert um

0:24:38.080 --> 0:24:41.800
<v Speaker 1>again by using bioswales, by using other filtration methods to

0:24:41.880 --> 0:24:46.320
<v Speaker 1>filter the nitrates at the source versus waiting for them

0:24:46.359 --> 0:24:50.440
<v Speaker 1>to be discharged in two into the waters. Yeah, no, absolutely.

0:24:50.440 --> 0:24:54.200
<v Speaker 1>And you know you mentioned crop insurance and um thinking

0:24:54.200 --> 0:24:57.360
<v Speaker 1>about this this crop land in in places that are

0:24:57.600 --> 0:25:01.600
<v Speaker 1>emptying into the gulf. You could also about commodity programs

0:25:01.680 --> 0:25:05.040
<v Speaker 1>in the farm bill. And I actually recently saw somebody

0:25:05.200 --> 0:25:10.680
<v Speaker 1>showed me the actual calculation that happens to determine, um,

0:25:10.760 --> 0:25:13.879
<v Speaker 1>how much a farmer gets paid um in in you know,

0:25:14.040 --> 0:25:17.399
<v Speaker 1>forms of just a commodity payment just for growing, just

0:25:17.440 --> 0:25:19.760
<v Speaker 1>for having these acres of cotton or corn or soy.

0:25:20.560 --> 0:25:23.240
<v Speaker 1>And we're handing out all this money based on this

0:25:23.320 --> 0:25:27.479
<v Speaker 1>simple calculation that only considers what is the market price

0:25:27.680 --> 0:25:31.000
<v Speaker 1>of this crop right now and how many acres do

0:25:31.040 --> 0:25:34.960
<v Speaker 1>you have? And and you know, I mean it's it's

0:25:35.000 --> 0:25:38.200
<v Speaker 1>obviously far fetched, you know, if we know how policy works.

0:25:38.240 --> 0:25:42.560
<v Speaker 1>But what you know, what if that calculation included you know,

0:25:43.080 --> 0:25:47.960
<v Speaker 1>you you get less money if you're discharging nitrogen into

0:25:49.640 --> 0:25:52.600
<v Speaker 1>the golf, or you get more money if you implement

0:25:52.640 --> 0:25:55.760
<v Speaker 1>these controls to reduce the amount of nitrogen and phosphorus

0:25:55.840 --> 0:25:58.200
<v Speaker 1>that are are coming off your fields. Right Like, you

0:25:58.240 --> 0:26:00.200
<v Speaker 1>don't get you don't get a commodity payment if you

0:26:00.240 --> 0:26:03.239
<v Speaker 1>don't plant cover crops. There's there's all these you know,

0:26:03.359 --> 0:26:06.040
<v Speaker 1>sort of things that ways you could kind of go

0:26:06.240 --> 0:26:08.919
<v Speaker 1>about it. So how how can t c A inform

0:26:09.000 --> 0:26:12.919
<v Speaker 1>the consumer on making better choices in the marketplace? The

0:26:12.920 --> 0:26:18.359
<v Speaker 1>biggest thing is just kind of getting kind of adjusting

0:26:18.440 --> 0:26:21.720
<v Speaker 1>a consumer mindset. And I think like there's a really

0:26:21.760 --> 0:26:23.560
<v Speaker 1>there's a really great chapter in the book that Kathleen

0:26:23.640 --> 0:26:28.840
<v Speaker 1>Marrigan did that is just basically her talking about how

0:26:29.040 --> 0:26:33.959
<v Speaker 1>to use true cost accounting to think about the impacts

0:26:34.080 --> 0:26:37.280
<v Speaker 1>of um plant and cell based meats, these sort of

0:26:37.280 --> 0:26:41.280
<v Speaker 1>foe meats that are emerging compared to um actual meat.

0:26:41.440 --> 0:26:44.399
<v Speaker 1>And it's a really cool it's just an exercise. She

0:26:44.440 --> 0:26:46.719
<v Speaker 1>doesn't it's not academic like the others where she's like,

0:26:46.760 --> 0:26:48.399
<v Speaker 1>we're going to do this study and she's just like,

0:26:48.480 --> 0:26:52.160
<v Speaker 1>here's the questions that I would ask, you know, um,

0:26:52.320 --> 0:26:55.760
<v Speaker 1>what like what is the actual nutrition of this burger?

0:26:56.200 --> 0:26:59.119
<v Speaker 1>And you know, where, where are the ingredients going to

0:26:59.160 --> 0:27:01.480
<v Speaker 1>be grown own? And how are they going to be grown?

0:27:01.680 --> 0:27:04.400
<v Speaker 1>And and so I think like for a consumer, it's

0:27:04.520 --> 0:27:08.760
<v Speaker 1>it's like just familiarizing yourself with all of these questions

0:27:08.760 --> 0:27:12.119
<v Speaker 1>so that when you do make decisions about what you're

0:27:12.160 --> 0:27:14.720
<v Speaker 1>gonna buy or what you're gonna eat, you're able to

0:27:14.800 --> 0:27:17.280
<v Speaker 1>think about it in this systemic way and kind of

0:27:18.160 --> 0:27:23.440
<v Speaker 1>um consider all these variables rather than just you know, say, well,

0:27:23.640 --> 0:27:26.760
<v Speaker 1>I heard plant based food is better than meat, so

0:27:27.240 --> 0:27:29.520
<v Speaker 1>I'm gonna buy this impossible burger. Like It's it's not

0:27:29.600 --> 0:27:32.920
<v Speaker 1>that simple, unfortunately, And so I think just familiarizing yourself

0:27:33.000 --> 0:27:36.080
<v Speaker 1>with the kinds of things that the kinds of impacts

0:27:36.160 --> 0:27:41.280
<v Speaker 1>that do exist can help consumers make better choices. Stick

0:27:41.320 --> 0:27:51.400
<v Speaker 1>around for more with Lisa Held of Civil Wits. Hey,

0:27:51.400 --> 0:27:54.879
<v Speaker 1>I'm you, and you're listening to citizens, yet I'm talking

0:27:54.880 --> 0:27:58.520
<v Speaker 1>with journalists Lisa Held about reforming our food system using

0:27:58.640 --> 0:28:05.000
<v Speaker 1>true cost accounting or t c A. In hearing this conversation,

0:28:05.000 --> 0:28:06.919
<v Speaker 1>it's just it's dounting on me that a lot of

0:28:06.960 --> 0:28:10.360
<v Speaker 1>farms that are either organic, are a lot of farms

0:28:10.359 --> 0:28:14.679
<v Speaker 1>that are raising animals, mainly a lot of local farms

0:28:14.800 --> 0:28:16.800
<v Speaker 1>that are around me out here, I'm mountain on the

0:28:16.840 --> 0:28:20.399
<v Speaker 1>north Folk Long Island UM and wondering if they can

0:28:20.480 --> 0:28:23.640
<v Speaker 1>use t c A to actually show the consumer why

0:28:23.960 --> 0:28:26.080
<v Speaker 1>their cost of the food that you're buying in these

0:28:26.119 --> 0:28:30.040
<v Speaker 1>more farms is more. Absolutely, I think that's definitely something

0:28:30.040 --> 0:28:33.040
<v Speaker 1>that we're going to be seeing more and more of. UM.

0:28:33.600 --> 0:28:36.600
<v Speaker 1>Chipotle had this thing that they released recently that was

0:28:36.640 --> 0:28:39.760
<v Speaker 1>like UM an app where you could look at how

0:28:39.800 --> 0:28:44.920
<v Speaker 1>your order UM fared on environmental and social like metrics

0:28:45.160 --> 0:28:48.280
<v Speaker 1>where it was like, Okay, I ordered this being burrito

0:28:48.480 --> 0:28:50.600
<v Speaker 1>and it was like, you can see how many greenhouse

0:28:50.600 --> 0:28:55.160
<v Speaker 1>gas emissions you saved and what the UM social impact

0:28:55.360 --> 0:28:58.080
<v Speaker 1>was by choosing this ingredient. And so that's exactly what

0:28:58.320 --> 0:29:01.360
<v Speaker 1>they're doing. They're using the way that they source as

0:29:01.400 --> 0:29:04.240
<v Speaker 1>a marketing tool essentially, right, So this devetails right into

0:29:04.440 --> 0:29:06.840
<v Speaker 1>environmental social governors, you know e s G, which is

0:29:06.920 --> 0:29:10.480
<v Speaker 1>kind of a hot topic now. Investors are investing and

0:29:10.480 --> 0:29:12.800
<v Speaker 1>everything e s G are looking for an e s

0:29:12.840 --> 0:29:16.200
<v Speaker 1>G play. Major companies again like Chipotle and other major

0:29:16.200 --> 0:29:19.600
<v Speaker 1>food companies out there, are looking at how they could

0:29:19.640 --> 0:29:22.960
<v Speaker 1>be more responsible to the environment, to social causes and

0:29:23.640 --> 0:29:27.640
<v Speaker 1>actually you know, have better governance and UM, and I'm

0:29:27.680 --> 0:29:31.440
<v Speaker 1>imagining that you know that using using UM, you know,

0:29:31.600 --> 0:29:34.320
<v Speaker 1>t c A could could help those companies figure out

0:29:34.760 --> 0:29:38.800
<v Speaker 1>where best to make those investments that will have a

0:29:38.880 --> 0:29:41.880
<v Speaker 1>greater impact on the environment. Are are you know social

0:29:41.880 --> 0:29:44.800
<v Speaker 1>well being? Absolutely? Yeah? Um. Lauren the editor of the

0:29:44.800 --> 0:29:48.719
<v Speaker 1>book Way interviewed. She Um pointed to investment as one

0:29:48.760 --> 0:29:52.280
<v Speaker 1>of the most promising applications of t c A and

0:29:52.800 --> 0:29:55.040
<v Speaker 1>for that exact reason that E s G has already

0:29:55.120 --> 0:29:59.000
<v Speaker 1>kind of taken hold in the investment world, and so um,

0:29:59.040 --> 0:30:02.560
<v Speaker 1>applying a tc A framework is not really new, it's

0:30:02.600 --> 0:30:05.880
<v Speaker 1>just kind of an expansion of that E s G

0:30:06.040 --> 0:30:10.040
<v Speaker 1>framework that already exists. Yeah, you're going shopping. You're not

0:30:10.120 --> 0:30:13.360
<v Speaker 1>really paying attention to this. You're you're loading up the

0:30:13.360 --> 0:30:17.160
<v Speaker 1>grocery cart. What choices can you make now? I'm obviously

0:30:17.200 --> 0:30:19.320
<v Speaker 1>going to a farmer's market would be a better choice,

0:30:19.760 --> 0:30:22.960
<v Speaker 1>especially for local economies. Going to a small farm and

0:30:23.000 --> 0:30:26.080
<v Speaker 1>buying your chicken, all that's great, But most people shopping

0:30:26.080 --> 0:30:28.880
<v Speaker 1>a supermarket, what can they do in the supermarket or

0:30:28.920 --> 0:30:32.560
<v Speaker 1>do you think the supermarket then bears some responsibility to

0:30:32.600 --> 0:30:35.160
<v Speaker 1>at least have marketing materials around better choices that are

0:30:35.200 --> 0:30:38.440
<v Speaker 1>better for um, the environment and better for for for

0:30:38.480 --> 0:30:45.120
<v Speaker 1>social issues. Who who bears the responsibility to educate the consumer? Um?

0:30:45.360 --> 0:30:52.160
<v Speaker 1>That is a big question, UM journalists maybe, UM, you

0:30:52.200 --> 0:30:56.160
<v Speaker 1>know there's there's your next story there. Certainly, I certainly

0:30:56.240 --> 0:31:02.080
<v Speaker 1>feel the responsibility of educating very very strong strongly. UM.

0:31:02.080 --> 0:31:05.040
<v Speaker 1>It weighs on me all the time. But how responsible

0:31:05.040 --> 0:31:08.040
<v Speaker 1>do you feel? I feel extremely responsible. I would say

0:31:08.920 --> 0:31:12.720
<v Speaker 1>educating the public is is like maybe half and then

0:31:12.720 --> 0:31:17.160
<v Speaker 1>the other half is holding power to account. So UM,

0:31:17.200 --> 0:31:18.959
<v Speaker 1>that's a lot of a lot of what I do

0:31:19.040 --> 0:31:22.320
<v Speaker 1>is reporting on the behavior of um, some of these companies,

0:31:22.520 --> 0:31:25.120
<v Speaker 1>especially like the biggest meat backing companies and that have

0:31:25.160 --> 0:31:28.080
<v Speaker 1>a lot of power and and but then educating people

0:31:28.160 --> 0:31:31.160
<v Speaker 1>on is part of that, right, So it's it's kind

0:31:31.160 --> 0:31:35.080
<v Speaker 1>of a combination. But um, but yeah, I mean it's

0:31:35.200 --> 0:31:38.080
<v Speaker 1>supermarkets are tough. Like I I do think you know,

0:31:38.200 --> 0:31:41.160
<v Speaker 1>I have a lot of privilege and that I do

0:31:41.360 --> 0:31:44.920
<v Speaker 1>shop mostly at markets. I also have a really great

0:31:44.920 --> 0:31:50.240
<v Speaker 1>supermarket UM by me that has really great options, UM,

0:31:50.400 --> 0:31:54.400
<v Speaker 1>and not everybody has that. But I mean I think

0:31:54.440 --> 0:31:58.640
<v Speaker 1>like just shifting more to vegetables and greens and beans

0:31:58.680 --> 0:32:01.440
<v Speaker 1>and all of those foods that immediately can have such

0:32:01.600 --> 0:32:06.320
<v Speaker 1>a big impact because meats commodity meets impacts in terms

0:32:06.320 --> 0:32:10.240
<v Speaker 1>of all resources and also impacts on people, and they're

0:32:10.280 --> 0:32:13.680
<v Speaker 1>just so outsized compared to all of the plant based foods.

0:32:14.000 --> 0:32:16.520
<v Speaker 1>I do think that the consumer, what the consumer can

0:32:16.560 --> 0:32:20.800
<v Speaker 1>do is limited, Like by the time it gets they

0:32:20.800 --> 0:32:24.200
<v Speaker 1>get to the supermarket, it feels a little bit limited.

0:32:24.320 --> 0:32:29.520
<v Speaker 1>And I think like actually changing what is available in

0:32:29.560 --> 0:32:35.120
<v Speaker 1>the supermarket is a better approach. What could be interesting

0:32:35.200 --> 0:32:38.800
<v Speaker 1>is is if the usd A created a framework UH

0:32:38.840 --> 0:32:42.480
<v Speaker 1>and policy around labeling, whereas part of labeling your product,

0:32:42.760 --> 0:32:46.480
<v Speaker 1>you have to put the effect that this particular product has,

0:32:46.920 --> 0:32:49.760
<v Speaker 1>like what are the external costs that that are are

0:32:49.800 --> 0:32:53.600
<v Speaker 1>out there um based on this particular item. So if

0:32:53.600 --> 0:32:55.880
<v Speaker 1>it's a chicken producer, they're going to have to figure

0:32:55.880 --> 0:32:58.160
<v Speaker 1>out the true cost accounting on that chicken, and it

0:32:58.160 --> 0:33:00.320
<v Speaker 1>has to be part of the lingling so least the

0:33:00.320 --> 0:33:04.240
<v Speaker 1>consumer understands UM, you know where their choices are are.

0:33:04.440 --> 0:33:08.320
<v Speaker 1>You know the choice they're making are contributing to um uh.

0:33:08.360 --> 0:33:11.160
<v Speaker 1>You know, these companies being able to to externalize their costs,

0:33:11.360 --> 0:33:13.320
<v Speaker 1>you know, even going as far as looking at wages

0:33:13.400 --> 0:33:17.000
<v Speaker 1>and and and uh, people who are relying on snap

0:33:17.000 --> 0:33:21.160
<v Speaker 1>of working in particular meat packing companies are large food companies. Um.

0:33:21.240 --> 0:33:22.400
<v Speaker 1>I mean that could be an interesting way to go

0:33:22.400 --> 0:33:26.200
<v Speaker 1>about it, just to just have a framework to understand, um,

0:33:26.280 --> 0:33:30.080
<v Speaker 1>the contribution that that that you know, your purchases making. Yeah,

0:33:30.080 --> 0:33:32.360
<v Speaker 1>I would love to see a t c A accounting

0:33:33.080 --> 0:33:38.760
<v Speaker 1>on the true cost of of taking farage fish. And

0:33:38.800 --> 0:33:40.880
<v Speaker 1>the calculation is, you know, ten pounds of farage fish

0:33:40.920 --> 0:33:43.280
<v Speaker 1>creates one pound of meat. That just doesn't seem to

0:33:43.320 --> 0:33:48.600
<v Speaker 1>make sense to me at all. It is, but it's

0:33:48.600 --> 0:33:54.680
<v Speaker 1>still um, it's just a nonsense cultivate but uh um,

0:33:54.760 --> 0:33:56.160
<v Speaker 1>and what is the cost of that? What is the

0:33:56.160 --> 0:33:58.320
<v Speaker 1>cost of a fishery collapsing because of this? What is

0:33:58.360 --> 0:34:01.360
<v Speaker 1>the cost of the pollution of you know, these farm

0:34:01.440 --> 0:34:04.760
<v Speaker 1>drift nets that are causing on the environment around these farms.

0:34:04.800 --> 0:34:08.759
<v Speaker 1>And that would be an interesting, uh exercise to look at.

0:34:09.560 --> 0:34:13.920
<v Speaker 1>Hopefully somebody listening that is a researcher. Well we'll hurry

0:34:14.000 --> 0:34:19.000
<v Speaker 1>up and do that for us, right. UM. So different

0:34:19.000 --> 0:34:21.040
<v Speaker 1>subject now is as a food journalist, what else right

0:34:21.080 --> 0:34:23.560
<v Speaker 1>now are you looking at? What excites you? Do you

0:34:23.600 --> 0:34:26.800
<v Speaker 1>see anything now in in you know, tom Ville Sack's

0:34:26.840 --> 0:34:28.319
<v Speaker 1>second go around in the U s t A that

0:34:28.400 --> 0:34:31.719
<v Speaker 1>you think they're that we're getting right of such a

0:34:31.719 --> 0:34:34.480
<v Speaker 1>good question. I mean, the most interesting thing at the

0:34:34.520 --> 0:34:38.759
<v Speaker 1>USDA right now, I think is these UM what they're

0:34:38.760 --> 0:34:41.440
<v Speaker 1>doing with with meat packing. And you know, the Biden

0:34:41.440 --> 0:34:44.600
<v Speaker 1>administration just had this big announcement that I covered UM

0:34:44.880 --> 0:34:48.680
<v Speaker 1>in terms of how they're going to be tackling consolidation

0:34:49.200 --> 0:34:54.400
<v Speaker 1>UM within the meat packing industry and UM trying to

0:34:55.120 --> 0:34:58.640
<v Speaker 1>implement some reforms that are a long time coming to

0:34:58.719 --> 0:35:01.480
<v Speaker 1>shift the balance of power are in the system towards

0:35:01.600 --> 0:35:06.480
<v Speaker 1>farmers and workers and away from UM these big companies.

0:35:06.520 --> 0:35:12.160
<v Speaker 1>And honestly like that, even even the administration putting out

0:35:12.200 --> 0:35:15.880
<v Speaker 1>that executive order and showing the charts of how you know,

0:35:16.000 --> 0:35:19.080
<v Speaker 1>profits have risen and prices to farmers have not, and

0:35:19.880 --> 0:35:22.880
<v Speaker 1>that kind of stuff was so taboo to talk about,

0:35:23.320 --> 0:35:27.040
<v Speaker 1>what like for forever and so that was a little

0:35:27.120 --> 0:35:30.600
<v Speaker 1>I was. I was really surprised by that. And uh,

0:35:30.880 --> 0:35:33.319
<v Speaker 1>one of one of my food heroes, Shelley Pingery, has

0:35:33.360 --> 0:35:36.839
<v Speaker 1>been really focused on the licenses, the licenses that are

0:35:36.840 --> 0:35:39.400
<v Speaker 1>giving out by the U s d A to various

0:35:40.160 --> 0:35:45.200
<v Speaker 1>farmers and meat packing UM and how Uh, the largest

0:35:45.200 --> 0:35:47.840
<v Speaker 1>of the companies make sure that these licenses, uh, you know,

0:35:47.960 --> 0:35:50.120
<v Speaker 1>are aren't getting put out there at all. Um And

0:35:50.120 --> 0:35:53.080
<v Speaker 1>so it's really restricted for a small farmer where they

0:35:53.120 --> 0:35:56.040
<v Speaker 1>can only you know, maybe maybe they can kill the

0:35:56.040 --> 0:35:57.880
<v Speaker 1>animal on the farm, but they can't break it up

0:35:57.880 --> 0:36:00.680
<v Speaker 1>into pieces, so they can't sell them to market change.

0:36:00.719 --> 0:36:02.920
<v Speaker 1>They can only sell on their farmers or farmers markets.

0:36:03.160 --> 0:36:06.359
<v Speaker 1>Highly highly restrictive. And it's the big meat packing company

0:36:06.360 --> 0:36:08.440
<v Speaker 1>to the world that make sure that these licenses don't

0:36:08.520 --> 0:36:10.279
<v Speaker 1>get out there. And so she's been doing some great

0:36:10.280 --> 0:36:13.680
<v Speaker 1>work on that. Yeah. Yeah, Shelly Shelley is great. Interview

0:36:13.719 --> 0:36:17.000
<v Speaker 1>her many times. She always has um a lot of

0:36:17.000 --> 0:36:19.920
<v Speaker 1>of insights on these topics. And I mean, and the

0:36:20.440 --> 0:36:22.480
<v Speaker 1>flip side of what USCA is doing is they are

0:36:22.520 --> 0:36:28.440
<v Speaker 1>also putting money into building up regional meat infrastructure, which

0:36:29.000 --> 0:36:31.840
<v Speaker 1>you know is speaks to what you're talking about. You know,

0:36:31.880 --> 0:36:35.239
<v Speaker 1>there there's an issue with access to slaughterhouses if you

0:36:35.239 --> 0:36:38.000
<v Speaker 1>are a small farm raising animals on pasture, and and

0:36:38.040 --> 0:36:39.719
<v Speaker 1>there's all these rules about where you can sell. And

0:36:40.280 --> 0:36:43.960
<v Speaker 1>then there there is a movement um and energy around

0:36:44.000 --> 0:36:47.359
<v Speaker 1>tackling that and making it easier and building up more

0:36:47.400 --> 0:36:51.440
<v Speaker 1>resilient infrastructure for regional and smaller systems. That's that's I

0:36:51.480 --> 0:36:53.719
<v Speaker 1>think the most interesting thing coming out of usd A

0:36:54.440 --> 0:36:57.879
<v Speaker 1>and looking at some of the climate solutions that are

0:36:57.920 --> 0:37:01.279
<v Speaker 1>being proposed for the food system and whether or not

0:37:01.480 --> 0:37:05.440
<v Speaker 1>they are really effective and and if they come with

0:37:05.840 --> 0:37:10.319
<v Speaker 1>unintended consequences. UM. So, I think there's a lot in

0:37:10.360 --> 0:37:13.760
<v Speaker 1>that area that is going to be really important obviously

0:37:13.840 --> 0:37:18.600
<v Speaker 1>as we're facing this climate crisis um and things are

0:37:18.640 --> 0:37:23.839
<v Speaker 1>pretty urgent on that front at least. So listen. It's

0:37:23.840 --> 0:37:26.799
<v Speaker 1>been great having him um and and I. You know,

0:37:27.080 --> 0:37:31.040
<v Speaker 1>hopefully we can keep this communication going because you're welcome information.

0:37:31.080 --> 0:37:33.000
<v Speaker 1>You're working a lot of things that interest me. Thanks

0:37:33.040 --> 0:37:35.719
<v Speaker 1>for joining us today, and uh Um, thanks for the

0:37:35.719 --> 0:37:37.400
<v Speaker 1>work that you're doing. Thank you so much. I'll come

0:37:37.400 --> 0:37:41.880
<v Speaker 1>back anytime. Tc A or true cost accounting feels intuitives

0:37:41.880 --> 0:37:43.480
<v Speaker 1>to me, and I think we can all use a

0:37:43.520 --> 0:37:45.400
<v Speaker 1>more inclusive lens when it comes to assess and the

0:37:45.440 --> 0:37:47.919
<v Speaker 1>impact of our actions, and not just when it comes

0:37:47.960 --> 0:37:51.080
<v Speaker 1>to food. That being said, I hope this conversation, along

0:37:51.120 --> 0:37:53.400
<v Speaker 1>with the previous episodes, inspire you to think of the

0:37:53.520 --> 0:37:56.440
<v Speaker 1>larger picture when choosing your groceries. Are going out to dinner.

0:37:56.840 --> 0:37:59.120
<v Speaker 1>You know, we all have to eat. Whether our foods

0:37:59.120 --> 0:38:01.759
<v Speaker 1>and enrich our lives cause more harm is up to us,

0:38:02.200 --> 0:38:03.560
<v Speaker 1>and I have a lot of faith it will be

0:38:03.760 --> 0:38:06.520
<v Speaker 1>more of the former. I've learned so much the season,

0:38:06.520 --> 0:38:08.640
<v Speaker 1>and I hope you have to let us know what's

0:38:08.640 --> 0:38:10.360
<v Speaker 1>stuck with you if you have a chance, whether it

0:38:10.400 --> 0:38:13.000
<v Speaker 1>be on Twitter or hashtag. Citizen Chef are in a review?

0:38:13.360 --> 0:38:14.680
<v Speaker 1>What kind of world do you want to see? And

0:38:14.760 --> 0:38:17.040
<v Speaker 1>how can you help get us there? Thanks again to

0:38:17.120 --> 0:38:20.200
<v Speaker 1>journalists Lisa help for expertise and are excellent reporting on

0:38:20.320 --> 0:38:22.720
<v Speaker 1>all things food. Thanks to a Place to the Table,

0:38:22.960 --> 0:38:25.040
<v Speaker 1>and thanks to you for listening you. We hope you

0:38:25.200 --> 0:38:28.280
<v Speaker 1>enjoyed this season of Citizen Chef and you have a safe, happy,

0:38:28.600 --> 0:38:33.280
<v Speaker 1>and more importantly delicious autumn. Citizen Chef is executive cruised

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<v Speaker 1>by Christopher Hasciotas, pruced by Garbielle Collins, and researched by

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<v Speaker 1>Lillian Holman. Citizen Chef is the production of I Heart Radio.

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<v Speaker 1>For more podcasts like this, visit the I Heart Radio app,

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<v Speaker 1>Apple Podcaster, anywhere you get your favorite Jos