WEBVTT - The Basic Tribal Instincts that Drive Us with Michael Morris

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio News.

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<v Speaker 2>This is Master's in Business with Barry red Holds on

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<v Speaker 2>Bloomberg Radio.

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<v Speaker 1>This week on the podcast, I have another extra special guest.

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<v Speaker 1>Professor Michael Morris is a fascinating instructor of social psychology

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<v Speaker 1>and the way tribalism affects us and the way we

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<v Speaker 1>affect tribes. His book, Tribal How the cultural instincts that

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<v Speaker 1>divide us can help bring Us Together is really a

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<v Speaker 1>fascinating discussion of various ways that tribes are not etched

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<v Speaker 1>in stone, they're not part of our DNA. Tribes vary

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<v Speaker 1>from culture to culture, from company to company, and that

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<v Speaker 1>using tribes can be a very effective way to turn

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<v Speaker 1>a company around that's struggling to change, that's facing all

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<v Speaker 1>sorts of challenges, and essentially to become the best organization

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<v Speaker 1>we can be. Full disclosure, The professor has consulted for

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<v Speaker 1>Bloomberg LP, that's the parent company of Bloomberg Radio, where

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<v Speaker 1>he led classes teaching corporate culture and tribalism. I thought

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<v Speaker 1>the book was really interesting, and I found our conversation

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<v Speaker 1>to be absolutely fascinating, and I think you will also,

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<v Speaker 1>with no further ado, My conversation with Professor Michael Morris, author.

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<v Speaker 2>Of Tribal Thank you so much for having me here.

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<v Speaker 1>Well, thanks for coming. Let's start out with your background.

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<v Speaker 1>Undergraduate cognitive science and English literature at Brown and then

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<v Speaker 1>a PhD in psychology at the University of Michigan, Go Blue.

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<v Speaker 1>What was the original career plan.

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<v Speaker 2>Well, the original career plan was I wanted to stay

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<v Speaker 2>in school for a little while, right I went to

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<v Speaker 2>do a PhD. I had actually gone to four different

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<v Speaker 2>three different universities in my four years as an undergraduate,

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<v Speaker 2>and so my feet had been moving, and I thought

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<v Speaker 2>I could benefit from going to graduate school, and I

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<v Speaker 2>chose something sort of in the middle of the two

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<v Speaker 2>topics that I studied as an undergraduate. You know, cognitive

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<v Speaker 2>science is a computer science and sort of nom Chomsky

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<v Speaker 2>style linguistics. It's sort of a more mathy, formal approach

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<v Speaker 2>to the mind. And then comparative literature is obviously all

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<v Speaker 2>about tradition and the collective, the collective representations that shape

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<v Speaker 2>the discourse in a community over the centuries, and so

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<v Speaker 2>I think it was kind of natural for me to

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<v Speaker 2>be interested in how the received culture shapes the thought

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<v Speaker 2>processes that a group of people have and I had

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<v Speaker 2>grown up, you know, around people from different parts of

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<v Speaker 2>the world and didn't seem to me like every but

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<v Speaker 2>he thought the same way that everybody didn't seem to

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<v Speaker 2>have the same common sense. So I started working with

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<v Speaker 2>people who were rebuilding a field called cultural psychology, which

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<v Speaker 2>had had existed briefly in Moscow and the twenties but

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<v Speaker 2>then kind of got shot down by Stalin, and you know,

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<v Speaker 2>it resurfaced in the mid nineties as people were trying

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<v Speaker 2>to understand the rise of the Four Tigers in China

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<v Speaker 2>and Japan and how was it that you could have

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<v Speaker 2>multiple modernities, you know, not everyone was becoming Western. And

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<v Speaker 2>that's sort of the time and place in which my

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<v Speaker 2>career started.

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<v Speaker 1>It sounds like, based on exactly how you're describing this,

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<v Speaker 1>it was almost inevitable that you would end up focusing

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<v Speaker 1>on psychology, tribes and management. Tell us a little bit about,

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<v Speaker 1>you know, how you came to focus on this area.

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<v Speaker 2>I started doing work that you can think of as

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<v Speaker 2>sort of East West comparisons. You know, often it was

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<v Speaker 2>comparing college students in China to college students in the US,

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<v Speaker 2>or bank employees in Hong Kong to bank employees in

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<v Speaker 2>New York. When I was doing that, it was considered

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<v Speaker 2>to be sort of fringe, fringe research in psychology, because

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<v Speaker 2>psychologists at the time liked to think of themselves as

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<v Speaker 2>natural scientists, you know, part of the natural sciences, and

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<v Speaker 2>they thought that most of the biases they observed were

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<v Speaker 2>you know, rooted in a brain structure in one way

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<v Speaker 2>or another, and they were part of universal human nature.

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<v Speaker 2>And so what I was doing was a little bit

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<v Speaker 2>considered to be critical of that. But at the same time,

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<v Speaker 2>the business schools of the world, at least the top

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<v Speaker 2>business schools of the world, were becoming very, very interested

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<v Speaker 2>in cultural differences, and in particular interested in research on

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<v Speaker 2>cultural differences that was somewhat objective, you know, that used

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<v Speaker 2>you know, precise measurements, rather than anthropological field work, which

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<v Speaker 2>has a more subjective feeling. Although it's valuable in many

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<v Speaker 2>ways to the to the economists, you know, running the

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<v Speaker 2>top business schools, it felt a little vague and impressionistic.

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<v Speaker 2>And so I was running experiments and precise surveys, comparing

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<v Speaker 2>you know, professionals and students in these different parts of

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<v Speaker 2>the world and observing regular differences in some of the

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<v Speaker 2>cognitive biases, and that led three of the top business

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<v Speaker 2>schools in the world to all make me job offers.

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<v Speaker 2>And so I had not foreseen that this research would

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<v Speaker 2>carry me into the world of business schools. You know,

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<v Speaker 2>Brown is not a place that has a business school.

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<v Speaker 2>You don't have much exposure to it. It seemed like

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<v Speaker 2>the universe was telling me that what I was doing

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<v Speaker 2>was of great interest to people in business schools. So

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<v Speaker 2>my career turned a corner at that point. And then

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<v Speaker 2>I started at Stanford Business School at age twenty six,

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<v Speaker 2>you know, before I had even finished my dissertation, and

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<v Speaker 2>it was our learning experience. You know, I wasn't the

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<v Speaker 2>greatest teacher in my first couple of years, but you learn,

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<v Speaker 2>you know, you learn from teaching. And then I did

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<v Speaker 2>well there and got promoted early there and then decided

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<v Speaker 2>to come back to New York where I grew up

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<v Speaker 2>in the New York area, and that brought me to Columbia.

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<v Speaker 2>I came back to Columbia in two thousand and one.

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<v Speaker 2>My first day of teaching at Columbia University was actually

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<v Speaker 2>nine to eleven. Oh, so that was an interesting introduction.

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<v Speaker 2>But you know, I've enjoyed living and working in New

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<v Speaker 2>York quite a lot. I never thought I would still

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<v Speaker 2>be living here because I had been in a pattern

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<v Speaker 2>of moving every five years, you know, But it's an

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<v Speaker 2>easy solution to life. I take a lot of sabbatical

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<v Speaker 2>years in China, Singapore, Hong Kong, so I sustain deep

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<v Speaker 2>collaborations and laboratories there, as well as in some other

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<v Speaker 2>parts of the world like India and sometimes in Europe.

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<v Speaker 1>So you are not the first person, both academic and

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<v Speaker 1>people working in finance who have said, my original research

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<v Speaker 1>was thought of as fringe twenty years ago and then

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<v Speaker 1>suddenly not fringe. So it just goes to show you

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<v Speaker 1>that if you're outside of the mainstream, outside of the consensus,

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<v Speaker 1>that's where you know, all of the undiscovered veins of

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<v Speaker 1>gold are. Or so it seems. You talk about the

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<v Speaker 1>difference between how Chinese students behave versus American students, and

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<v Speaker 1>even when Chinese students are in the US, when they're

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<v Speaker 1>speaking Chinese, it's a different set of culture, a different

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<v Speaker 1>set of behaviors, versus when they're same group of people

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<v Speaker 1>speaking English. It seems like the norms change and the

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<v Speaker 1>various behaviors change. You've published two hundred articles on behavioral science.

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<v Speaker 1>Tell us what you're rea research finds about these various

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<v Speaker 1>behavioral I don't even want to call them texts, behavioral

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<v Speaker 1>or just behaviors. The switches when when a cultural factor

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<v Speaker 1>is impacting people's thinking.

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<v Speaker 2>Right, Well, let me start by saying this touches on

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<v Speaker 2>the core theme of the book, which is that culture changes.

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<v Speaker 2>There's this myth out there that culture is unchanging and unchangeable,

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<v Speaker 2>that the cultures of the world are permanent fixtures, and

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<v Speaker 2>that the Americans of two centuries ago were the same

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<v Speaker 2>as us. And that's that's an illusion that we kind

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<v Speaker 2>of enjoy, but it's a it's an illusion. You know,

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<v Speaker 2>what the founding Fathers meant by the pursuit of happiness

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<v Speaker 2>is not what you and I think of as the

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<v Speaker 2>pursuit of happiness and what we know today in the

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<v Speaker 2>pop culture as code switching. It sort of came into

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<v Speaker 2>the popular discourse when Obama was president, and we've seen

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<v Speaker 2>it again this year, as Kamala Harris campaigned. Is this

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<v Speaker 2>notion that people who've grown up in more than one

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<v Speaker 2>ethnic subculture that have corresponding dialects will make switches depending

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<v Speaker 2>on the audience that they're in.

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<v Speaker 1>Front of you have a reference to Korean pilots with

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<v Speaker 1>South Korean pilots, where there is a history and a

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<v Speaker 1>culture of deference to seniority, And it reminded me, and

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<v Speaker 1>that leads to problems and airplane crashes, and it reminds

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<v Speaker 1>me of I want to say it was Matthew Sayed

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<v Speaker 1>the book Black Box Thinking, who talked about a similar

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<v Speaker 1>cultural phenomena with South American pilots and it ultimately led

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<v Speaker 1>to them changing their ways. Pilots interact because literally planes

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<v Speaker 1>were flying into mountains because the copilot didn't want to

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<v Speaker 1>disrespect the senior pilot and say, hey, we're all about

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<v Speaker 1>to die. Like its amazing. Cultural norms are so strong

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<v Speaker 1>that rather than risk offending the popot, you lose the plane.

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<v Speaker 1>It seems bananas, but apparently that's how important culture is.

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<v Speaker 2>Well. A lot of this is unconscious automatic behavior, right.

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<v Speaker 2>I mean, I'm I'm a copilot, socialize my whole life

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<v Speaker 2>to speak in a deferential way to those of senior rank,

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<v Speaker 2>and so I'm speaking that way. I'm not calculating that

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<v Speaker 2>if I spoke more assertively that might change the pilot's

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<v Speaker 2>comprehension of the urgency of the situation. Yeah, so I

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<v Speaker 2>think that a lot of accidents are caused by automatic

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<v Speaker 2>behavior and a lot of you know, cultural behaviors. The

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<v Speaker 2>situation with Korean pilots, it was something that was discovered

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<v Speaker 2>first by Boeing. Boeing researchers, you know, who made the

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<v Speaker 2>seven forty seven class jet, which requires equal collaboration among

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<v Speaker 2>copilots and pilots, which wasn't the case with smaller jets.

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<v Speaker 2>They noticed that there was enormous variants across the world's

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<v Speaker 2>flagship airlines in safety rates, and the countries that were

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<v Speaker 2>having the most problems were not the ones that you

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<v Speaker 2>might think they were. Taiwan and South Korea. Those were

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<v Speaker 2>the countries with the worst safety record. And those are

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<v Speaker 2>not poor countries in particular, or countries with particularly bad weather,

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<v Speaker 2>but they are countries that are among the highest in

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<v Speaker 2>the world when you look at hierarchical values what researchers

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<v Speaker 2>called power distance, and in those societies, if someone is

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<v Speaker 2>of senior rank, you're not supposed to equally, you're not

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<v Speaker 2>supposed to interact with them equally. And it was sufficiently

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<v Speaker 2>worrying that Boeing actually considered designing a different plane wow

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<v Speaker 2>for those parts of the world. But then at the

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<v Speaker 2>same time, this study of cockpit black boxes that are

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<v Speaker 2>recovered after accidents and have recordings of the cockpit dialogue

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<v Speaker 2>that came out around the same time and pointed to

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<v Speaker 2>a very similar conclusion. And Malcolm Gladwell and his book

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<v Speaker 2>Outliars wrote about the confluence of these these two things,

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<v Speaker 2>and I think brought it to a lot of people's

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<v Speaker 2>attention at that time. But what I found even more

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<v Speaker 2>interesting than the paradox that, you know, a country like

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<v Speaker 2>South Korea, which is high in technology, high in wealth, etc.

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<v Speaker 2>Was having problems, was that they managed to get rid

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<v Speaker 2>of the problems. They made some very simple changes in

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<v Speaker 2>Korean airlines and they haven't crashed since. So they went

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<v Speaker 2>from the world's worst safety record to an unblemish safety record.

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<v Speaker 2>And the change they made was not firing a bunch

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<v Speaker 2>of people, was not changing all their procedures. It was

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<v Speaker 2>changing the official language of the country and the official

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<v Speaker 2>language of the cockpit from Korean to English. Now, all

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<v Speaker 2>pilots already spoke English because it's the language of air

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<v Speaker 2>traffic control around the world. But when people were speaking

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<v Speaker 2>to the same colleagues in English, they weren't cued to

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<v Speaker 2>be deferential because just like in Japan, where you have

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<v Speaker 2>to call your boss, you know, sato san or something,

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<v Speaker 2>you know, you have to use certain suffixes in Korea,

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<v Speaker 2>and there are these complex honorific declensions that you have

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<v Speaker 2>to use that are constant reminders of the status relative

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<v Speaker 2>status level, and of course in English we don't have

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<v Speaker 2>those things. So it's a remarkable story about the you know,

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<v Speaker 2>the cultural patterns are not essentialistic or inherents. You know,

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<v Speaker 2>sometimes if you can just change the environment slightly so

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<v Speaker 2>that they're not triggered, the same people are totally unencumbered

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<v Speaker 2>by them.

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<v Speaker 1>And that's fascinating that they went from the worst safety

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<v Speaker 1>record to one of the best simply by changing the

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<v Speaker 1>language in the cockpit. That's just amazing.

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<v Speaker 2>It is, it is striking, and it really goes against

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<v Speaker 2>this notion of cultures as permanent fixtures or people. You know,

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<v Speaker 2>there are ways of talking about culture like this is

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<v Speaker 2>in our cultural DNA, you know, And it's this equation

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<v Speaker 2>of culture with genetics in a way that I think,

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<v Speaker 2>you know, is a bit of a fallacy because it

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<v Speaker 2>leads us to think of culture as a set of traits,

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<v Speaker 2>whereas culture is a set of lenses that we look through,

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<v Speaker 2>but the lenses are shifting and the lenses change over time.

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<v Speaker 1>I want to stay with this topic because it's so fascinating.

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<v Speaker 1>You've been researching this area for decades. You've been at

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<v Speaker 1>Columbia almost twenty five years. What led you to say, Hey,

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<v Speaker 1>I can triangulate on all these different aspects and turned

0:14:31.520 --> 0:14:38.400
<v Speaker 1>it into a comprehensive book on humanity and tribalism? What

0:14:38.760 --> 0:14:40.000
<v Speaker 1>led you to that path?

0:14:40.560 --> 0:14:44.640
<v Speaker 2>Well? As a business school professor, I do a lot

0:14:44.680 --> 0:14:49.000
<v Speaker 2>of teaching to executives. I also do a lot of consulting.

0:14:49.040 --> 0:14:52.720
<v Speaker 2>As you mentioned, I consult to political campaigns every election season.

0:14:53.480 --> 0:14:56.080
<v Speaker 2>Doesn't always work out the way I wish, you know,

0:14:56.760 --> 0:14:59.680
<v Speaker 2>but I also consult to companies. So ten years ago

0:14:59.800 --> 0:15:01.600
<v Speaker 2>I I ran a course for a couple of years

0:15:01.600 --> 0:15:07.080
<v Speaker 2>at Bloomberg about decision making, biases, culture and leadership to

0:15:07.160 --> 0:15:11.440
<v Speaker 2>the top executives here. And through that process, I've developed

0:15:11.840 --> 0:15:15.880
<v Speaker 2>a playbook or a toolkit for thinking about how to

0:15:15.960 --> 0:15:19.560
<v Speaker 2>lead through culture, how to use what I know about

0:15:19.600 --> 0:15:23.800
<v Speaker 2>the malleability of culture and the manageability of culture, so

0:15:23.840 --> 0:15:26.280
<v Speaker 2>that as a leader you're not thinking of culture as

0:15:26.280 --> 0:15:28.560
<v Speaker 2>an obstacle to what you want to get done. But

0:15:28.600 --> 0:15:31.200
<v Speaker 2>it's a force that you can harness, that you can

0:15:31.600 --> 0:15:34.840
<v Speaker 2>dial up or dial down, and that you can mount

0:15:34.880 --> 0:15:38.280
<v Speaker 2>slow campaigns to evolve the culture in a way that

0:15:38.320 --> 0:15:41.880
<v Speaker 2>you think will support the needed strategy in the future.

0:15:42.440 --> 0:15:46.480
<v Speaker 2>So I started to write a book sharing that playbook.

0:15:46.480 --> 0:15:48.600
<v Speaker 2>But then over the course of the last five years,

0:15:48.600 --> 0:15:51.000
<v Speaker 2>and I've been writing the book for about five years,

0:15:51.160 --> 0:15:54.800
<v Speaker 2>there have been a series of conflicts in the world

0:15:55.040 --> 0:15:58.640
<v Speaker 2>that have evoked people to start using the word tribal

0:15:58.680 --> 0:16:01.280
<v Speaker 2>and tribalism much more than they ever did before. And

0:16:01.320 --> 0:16:04.320
<v Speaker 2>I'm talking about the Red Blue Rift, the you know,

0:16:04.360 --> 0:16:08.080
<v Speaker 2>the record racial protests in the streets, and the religious

0:16:08.080 --> 0:16:11.040
<v Speaker 2>strife you know, both at home and around the world,

0:16:11.080 --> 0:16:15.560
<v Speaker 2>where you start to hear this new discourse about tribalism

0:16:15.880 --> 0:16:20.200
<v Speaker 2>as a curse, you know, an evolutionary curse, that we

0:16:20.280 --> 0:16:25.320
<v Speaker 2>are somehow genetically predisposed to hate or to fear and

0:16:25.360 --> 0:16:29.040
<v Speaker 2>loathing of some other group, and that this will always

0:16:29.160 --> 0:16:32.360
<v Speaker 2>hinder us and hold us back from the nice things

0:16:32.400 --> 0:16:36.000
<v Speaker 2>that we would like to have, like international cooperation or

0:16:36.360 --> 0:16:45.080
<v Speaker 2>you know, ethnic harmony, harmony, you know, political functioning. So

0:16:46.040 --> 0:16:50.400
<v Speaker 2>I think that this way of talking about tribalism is

0:16:50.480 --> 0:16:53.760
<v Speaker 2>part right but part wrong. It is the case that

0:16:53.800 --> 0:16:58.280
<v Speaker 2>our tribal psychology plays a role in these escalating conflicts.

0:16:58.840 --> 0:17:03.480
<v Speaker 2>But where the pundits get it wrong is that we

0:17:03.560 --> 0:17:08.360
<v Speaker 2>don't have a tribal instinct to hate other groups. That

0:17:08.520 --> 0:17:12.960
<v Speaker 2>wouldn't have been a particularly adaptive instinct, right, like a

0:17:13.080 --> 0:17:17.200
<v Speaker 2>warning instinct. You know, there was an archaic human species

0:17:17.240 --> 0:17:20.840
<v Speaker 2>called Neanderthals that kind of did have that sort of

0:17:20.840 --> 0:17:25.919
<v Speaker 2>orientation towards neighboring tribes. They practiced cannibalism and warfare, and

0:17:26.240 --> 0:17:29.479
<v Speaker 2>they went extinct in part because our kind, you know,

0:17:29.920 --> 0:17:33.880
<v Speaker 2>had a different foreign policy. We made it and traded

0:17:33.960 --> 0:17:37.720
<v Speaker 2>with other groups and formed these larger networks called tribes

0:17:38.119 --> 0:17:40.639
<v Speaker 2>that proved to be a lot more adaptive, proved to

0:17:40.680 --> 0:17:44.360
<v Speaker 2>be a more winning strategy over time. So there's this

0:17:44.520 --> 0:17:49.720
<v Speaker 2>kind of fallacy that just because these conflicts involve hostility,

0:17:49.800 --> 0:17:55.360
<v Speaker 2>that somehow they start from a drive for hostility, and

0:17:55.440 --> 0:17:59.520
<v Speaker 2>that's just a false diagnosis. That doesn't it doesn't help

0:17:59.600 --> 0:18:02.600
<v Speaker 2>us under stand ways to ameliorate these conflicts. It makes

0:18:02.600 --> 0:18:06.000
<v Speaker 2>for riveting articles about how we're doomed, you know, and

0:18:06.359 --> 0:18:08.960
<v Speaker 2>the end times are here, but it doesn't make for

0:18:09.040 --> 0:18:13.240
<v Speaker 2>good policies, and so I as a secondary purpose of

0:18:13.280 --> 0:18:16.680
<v Speaker 2>the book, I've tried to argue that, hey, we really

0:18:16.720 --> 0:18:19.600
<v Speaker 2>need to if we want to talk about tribal psychology

0:18:19.600 --> 0:18:24.000
<v Speaker 2>and tribalism, let's have a science informed view of what

0:18:24.040 --> 0:18:28.959
<v Speaker 2>tribal instincts are and understand how they do figure in conflicts,

0:18:29.280 --> 0:18:33.520
<v Speaker 2>but not in a way that curses us to eternal

0:18:33.760 --> 0:18:38.600
<v Speaker 2>internestine conflict. It's it's you know, it's a manageable side

0:18:38.600 --> 0:18:42.800
<v Speaker 2>of human nature that wise leaders have always found their

0:18:42.840 --> 0:18:43.359
<v Speaker 2>way around.

0:18:43.680 --> 0:18:48.560
<v Speaker 1>The Neanderthal approach versus the Homo sapiens approach, I believe,

0:18:48.760 --> 0:18:51.400
<v Speaker 1>and correct me if I'm getting this wrong. Our DNA

0:18:51.480 --> 0:18:54.440
<v Speaker 1>is about one to two percent Neanderthal. So the idea

0:18:54.560 --> 0:19:00.159
<v Speaker 1>of trade and cooperation and mating was obviously well a

0:19:00.200 --> 0:19:03.800
<v Speaker 1>little hindsight bias, but we're the survivors, so that seems

0:19:03.840 --> 0:19:07.119
<v Speaker 1>to have been the approach that worked. But before I

0:19:07.200 --> 0:19:11.400
<v Speaker 1>read the book, I was under the assumption that humans

0:19:12.119 --> 0:19:15.880
<v Speaker 1>were very similar from culture to culture, country to country,

0:19:16.359 --> 0:19:22.280
<v Speaker 1>and that DNA was determinative. But what the book really

0:19:22.320 --> 0:19:25.560
<v Speaker 1>shows you is we really vary from region to region,

0:19:25.600 --> 0:19:29.400
<v Speaker 1>from country to country. Cultures are very different and very

0:19:29.440 --> 0:19:32.240
<v Speaker 1>malleable and they have a big impact on society.

0:19:32.520 --> 0:19:38.360
<v Speaker 2>Fair statement, fair statement. Yeah, it's a position that kind

0:19:38.400 --> 0:19:43.399
<v Speaker 2>of falls in between the traditional nature versus nurture framework

0:19:43.520 --> 0:19:46.320
<v Speaker 2>that you know, people of our age, you know got

0:19:46.400 --> 0:19:49.959
<v Speaker 2>in school what the new consensus is. And there's a

0:19:49.960 --> 0:19:53.439
<v Speaker 2>field of evolutionary anthropology that has had a lot of

0:19:53.480 --> 0:19:59.360
<v Speaker 2>the key insights is that human nature is nurture. That

0:19:59.680 --> 0:20:04.359
<v Speaker 2>we are the species that became wired by evolution to

0:20:04.600 --> 0:20:09.080
<v Speaker 2>internalize the patterns of communities that nurture us. And what

0:20:09.119 --> 0:20:12.600
<v Speaker 2>that means is that we can operate as a coordinated

0:20:12.720 --> 0:20:17.199
<v Speaker 2>group that functions seamlessly and that meshes together based on

0:20:17.359 --> 0:20:22.439
<v Speaker 2>cultural patterns because we all internalize them unconsciously and we

0:20:22.480 --> 0:20:25.480
<v Speaker 2>are motivated to follow them, and hence we can have

0:20:25.600 --> 0:20:29.520
<v Speaker 2>large organizations and cities and things like that that other

0:20:29.560 --> 0:20:32.879
<v Speaker 2>primates would be completely incapable of. But it's not like

0:20:32.960 --> 0:20:37.320
<v Speaker 2>we're ants or bees who are wired by their DNA

0:20:37.760 --> 0:20:41.439
<v Speaker 2>to behave socially in a particular way. If you go

0:20:41.520 --> 0:20:46.040
<v Speaker 2>around the world, ant hills are always conical and beehives

0:20:46.119 --> 0:20:51.520
<v Speaker 2>are always hexagonal because that's genetically programmed. We're not genetically

0:20:51.560 --> 0:20:55.320
<v Speaker 2>programmed to build our shelters in any particular style. But

0:20:55.520 --> 0:20:58.399
<v Speaker 2>we do learn culturally, you know, to build a yurt

0:20:58.480 --> 0:21:01.080
<v Speaker 2>if we're in Kyrgyzstan, or to build to TP if

0:21:01.080 --> 0:21:02.920
<v Speaker 2>we're planes Native American.

0:21:03.359 --> 0:21:07.199
<v Speaker 1>Huh. Really fascinating. So let's get a little basic and

0:21:07.480 --> 0:21:11.520
<v Speaker 1>delve into some fundamentals of your research. And I want

0:21:11.520 --> 0:21:14.480
<v Speaker 1>to start with what is a tribe.

0:21:13.920 --> 0:21:20.400
<v Speaker 2>From the broad evolutionary anthropology perspective, is the distinctively human

0:21:20.600 --> 0:21:25.120
<v Speaker 2>form of social organization. Our nearest neighbors chimpanzees. They can

0:21:25.200 --> 0:21:28.879
<v Speaker 2>form troops of up to about fifty sixty individuals. If

0:21:28.920 --> 0:21:34.199
<v Speaker 2>it gets any larger, it breaks apart into clashing factions

0:21:34.320 --> 0:21:39.720
<v Speaker 2>and bloodshed. We obviously can form much larger groups and

0:21:39.960 --> 0:21:45.639
<v Speaker 2>collaborate in much more sophisticated and adaptive ways. And the

0:21:45.680 --> 0:21:48.800
<v Speaker 2>way that we can do that is that we can

0:21:48.920 --> 0:21:54.720
<v Speaker 2>form groups that transcend kith and kin. We can form

0:21:54.800 --> 0:22:00.200
<v Speaker 2>groups where we are connected to total strangers who share

0:22:00.200 --> 0:22:04.360
<v Speaker 2>the same cultural heritage as us. So culture is a

0:22:04.400 --> 0:22:09.080
<v Speaker 2>glue that holds together large human groups and enables us

0:22:09.080 --> 0:22:12.240
<v Speaker 2>to trust each other in a way that no other

0:22:12.320 --> 0:22:17.040
<v Speaker 2>animal can. And that was the rubicon that we crossed

0:22:17.040 --> 0:22:21.359
<v Speaker 2>as a species. That after that we left the rest

0:22:21.400 --> 0:22:24.840
<v Speaker 2>of the primate pack in our dust, because once we

0:22:24.840 --> 0:22:30.000
<v Speaker 2>were forming these rich cultures that were shared by large groups,

0:22:30.600 --> 0:22:34.439
<v Speaker 2>it was like a collective brain. It was this pool

0:22:34.520 --> 0:22:39.760
<v Speaker 2>of knowledge that started accumulating across the generations and that

0:22:40.000 --> 0:22:45.679
<v Speaker 2>individuals could tap into to become more capable than the

0:22:45.720 --> 0:22:50.320
<v Speaker 2>individuals from prior generations because the cultures became richer and richer.

0:22:50.920 --> 0:22:53.360
<v Speaker 1>One of the things I was kind of fascinated by

0:22:53.400 --> 0:22:57.600
<v Speaker 1>in the book and you mention chimps is that if

0:22:57.640 --> 0:23:03.040
<v Speaker 1>you take a human toddler and an adult chimp and

0:23:03.080 --> 0:23:07.560
<v Speaker 1>an adult and rangutang and you use a tool or

0:23:07.600 --> 0:23:12.160
<v Speaker 1>show them a technique to get something, the five year

0:23:12.160 --> 0:23:15.280
<v Speaker 1>old figures it out pretty quickly can imitate it, but

0:23:15.760 --> 0:23:19.040
<v Speaker 1>the chimps and the rangutangs, you know, not so much.

0:23:19.680 --> 0:23:22.720
<v Speaker 1>Why is that so? The exposition in the book about

0:23:23.320 --> 0:23:26.640
<v Speaker 1>just being able to follow each other's gaze because our

0:23:27.040 --> 0:23:31.200
<v Speaker 1>eyes are white and our corny and irises are dark,

0:23:31.680 --> 0:23:34.919
<v Speaker 1>which other primates don't have, tell us a little bit

0:23:34.960 --> 0:23:37.200
<v Speaker 1>about just some of these evolutionary differences.

0:23:37.320 --> 0:23:41.040
<v Speaker 2>Yeah. Well, you know, evolution works in funny ways. Evolution

0:23:41.200 --> 0:23:43.600
<v Speaker 2>is kind of a tinkerer. And one of the things

0:23:43.640 --> 0:23:47.199
<v Speaker 2>that evolution came up with or a mutation came up

0:23:47.240 --> 0:23:51.879
<v Speaker 2>with that then became harnessed by Our social intelligence is

0:23:51.920 --> 0:23:56.480
<v Speaker 2>the whites of our eyes. Other primates don't have white sclare,

0:23:57.200 --> 0:24:01.240
<v Speaker 2>and so they can't track each other. There's gaze as easily,

0:24:01.280 --> 0:24:04.080
<v Speaker 2>and that means they can't read each other's minds as easily.

0:24:04.680 --> 0:24:06.520
<v Speaker 2>You know, there's this old idea the eyes of the

0:24:06.560 --> 0:24:10.000
<v Speaker 2>window to the soul, and the research on this has

0:24:10.119 --> 0:24:14.880
<v Speaker 2>found a new scientific understanding of what that means, and

0:24:14.960 --> 0:24:19.399
<v Speaker 2>so our ability to mind read enables us to imitate

0:24:19.520 --> 0:24:24.680
<v Speaker 2>each other's behavior at a much richer level than other

0:24:24.760 --> 0:24:30.040
<v Speaker 2>primates can do. It's more like mimicry when one chips

0:24:30.040 --> 0:24:32.840
<v Speaker 2>are very inventive but not very collaborative. So if one

0:24:32.880 --> 0:24:35.560
<v Speaker 2>of them develops a new way to use a stick

0:24:35.640 --> 0:24:38.280
<v Speaker 2>to get termites, or to use a stick to get

0:24:38.359 --> 0:24:42.240
<v Speaker 2>fruit from a tree, others may see it, and they may,

0:24:42.520 --> 0:24:45.239
<v Speaker 2>you know, they may do something that's crudely similar to it,

0:24:45.280 --> 0:24:48.080
<v Speaker 2>but they don't catch what the method is and what

0:24:48.119 --> 0:24:52.960
<v Speaker 2>the intention is. Whereas humans, you know, if somebody invents

0:24:53.000 --> 0:24:58.280
<v Speaker 2>something new that people around them immediately can replicate it

0:24:58.640 --> 0:25:02.320
<v Speaker 2>and start doing it, and innovations spread very you know,

0:25:02.400 --> 0:25:05.040
<v Speaker 2>we all know about fads, right, you know, innovations spread

0:25:05.359 --> 0:25:09.679
<v Speaker 2>really rapidly. And it's funny because we we say monkey,

0:25:09.720 --> 0:25:12.080
<v Speaker 2>see monkey, do we have this notion from going to

0:25:12.119 --> 0:25:15.439
<v Speaker 2>the zoo that that that they are this they are

0:25:15.440 --> 0:25:20.080
<v Speaker 2>such copycats, such such imitative, But we are far more

0:25:20.080 --> 0:25:24.439
<v Speaker 2>imitative than they are. And there's this psychologist named Michael

0:25:24.480 --> 0:25:27.320
<v Speaker 2>Thomassello who's done this wonderful work because he's a he's

0:25:27.359 --> 0:25:30.600
<v Speaker 2>one of the world's experts at child cognition, but he's

0:25:30.600 --> 0:25:33.800
<v Speaker 2>also one of the world's experts at primate cognition, so

0:25:33.840 --> 0:25:37.280
<v Speaker 2>he can kind of do these comparative experiments between children

0:25:37.320 --> 0:25:41.520
<v Speaker 2>and and orangutans and chimpanzees. And what he's found is

0:25:41.560 --> 0:25:44.320
<v Speaker 2>that if you teach a child how to solve a

0:25:44.359 --> 0:25:47.359
<v Speaker 2>puzzle to get a treat, you know, through one method,

0:25:47.400 --> 0:25:49.560
<v Speaker 2>say pushing the yellow button and you get some M

0:25:49.560 --> 0:25:54.160
<v Speaker 2>and ms. But then you show that child four other

0:25:54.280 --> 0:25:57.400
<v Speaker 2>children who all work with the same puzzle and hit

0:25:57.440 --> 0:26:00.119
<v Speaker 2>the red button and get m and ms. Then when

0:26:00.160 --> 0:26:02.840
<v Speaker 2>you let the first child go again, they'll push the

0:26:02.880 --> 0:26:06.600
<v Speaker 2>red button. They'll conform to what they see the peers

0:26:06.600 --> 0:26:10.280
<v Speaker 2>are doing. When you put a chimp through that same procedure.

0:26:11.000 --> 0:26:13.640
<v Speaker 2>They stick to what works for them. You know, they

0:26:13.680 --> 0:26:15.840
<v Speaker 2>can see that other chimps are doing the red button.

0:26:16.320 --> 0:26:18.480
<v Speaker 2>They stick to what works for them. So we are

0:26:18.560 --> 0:26:23.000
<v Speaker 2>more imitative, We are quicker to join the consensus than

0:26:23.040 --> 0:26:26.840
<v Speaker 2>other primates, and we tend to deride that side of us.

0:26:26.920 --> 0:26:31.919
<v Speaker 2>I call it the peer instinct. It's this impulse to

0:26:32.160 --> 0:26:35.520
<v Speaker 2>mesh with what the others around us are doing, and

0:26:35.560 --> 0:26:37.879
<v Speaker 2>we tend to deride it as a herd instinct or

0:26:37.920 --> 0:26:42.000
<v Speaker 2>as conformity. And of course it does limit our independent

0:26:42.080 --> 0:26:46.800
<v Speaker 2>thinking sometimes and sometimes tragically, but we forget that that

0:26:47.000 --> 0:26:52.000
<v Speaker 2>is the cornerstone of human culture and human collaboration because

0:26:52.040 --> 0:26:56.240
<v Speaker 2>it allows us to meld minds and mesh actions. And

0:26:56.280 --> 0:26:58.280
<v Speaker 2>when we are with people who are part of the

0:26:58.320 --> 0:27:00.800
<v Speaker 2>same in group or part of the same culture, we

0:27:01.000 --> 0:27:04.520
<v Speaker 2>can finish each other's sentences. We can, you know, help

0:27:04.520 --> 0:27:07.119
<v Speaker 2>each other without even a request, in a way that

0:27:07.200 --> 0:27:10.040
<v Speaker 2>no other species can, because we're we have this just

0:27:10.119 --> 0:27:14.439
<v Speaker 2>strong impulse to mesh and almost everything important that humans

0:27:14.440 --> 0:27:17.920
<v Speaker 2>have accomplished, it's not the work of one lone genius.

0:27:18.040 --> 0:27:21.840
<v Speaker 2>You know. Even Newton said, you know, if I've seen

0:27:21.920 --> 0:27:24.840
<v Speaker 2>farther than others, it's because I stood on the shoulders

0:27:24.840 --> 0:27:28.159
<v Speaker 2>of giants, right. So it's our ability to work with

0:27:28.240 --> 0:27:32.040
<v Speaker 2>and build on the ideas of others that really responsible

0:27:32.080 --> 0:27:35.720
<v Speaker 2>for everything that we've accomplished. And it's this peer instinct,

0:27:35.800 --> 0:27:42.120
<v Speaker 2>this conformative instinct, this conformist instinct, that is largely responsible

0:27:42.119 --> 0:27:42.320
<v Speaker 2>for that.

0:27:42.560 --> 0:27:44.800
<v Speaker 1>So I want to stay with the idea of cooperation

0:27:44.920 --> 0:27:49.359
<v Speaker 1>and collaboration and the white sclera of the eyes you

0:27:49.480 --> 0:27:53.000
<v Speaker 1>use in the book an example going back two million

0:27:53.080 --> 0:27:58.040
<v Speaker 1>years ago of Homo erectus, one of our predecessor species,

0:27:59.200 --> 0:28:04.760
<v Speaker 1>and some of the most recent fossil locations and some

0:28:04.840 --> 0:28:09.600
<v Speaker 1>of the more recent findings suggests that this was a

0:28:09.920 --> 0:28:16.160
<v Speaker 1>cooperative species far and both with hunting and cooking game

0:28:17.080 --> 0:28:20.560
<v Speaker 1>much earlier than we had previously believed, even though there

0:28:20.720 --> 0:28:23.840
<v Speaker 1>wasn't a spoken language. Tell us a little bit about

0:28:24.680 --> 0:28:28.800
<v Speaker 1>how Homo erectus was able to hunt two million years

0:28:28.800 --> 0:28:33.880
<v Speaker 1>ago cooperatively and why that was such a evolutionary advantage.

0:28:33.960 --> 0:28:36.440
<v Speaker 2>Somewhat jokingly in the book, suggests that the field of

0:28:36.560 --> 0:28:42.200
<v Speaker 2>archaeology owes a very sincere apology to Homo erectus, because

0:28:42.960 --> 0:28:46.400
<v Speaker 2>for the longest time, archaeology was pretty much the science

0:28:46.440 --> 0:28:50.400
<v Speaker 2>of stones and bones, you know, it's what has survived,

0:28:50.520 --> 0:28:53.720
<v Speaker 2>but it's not necessarily the only tools that these archaic

0:28:53.760 --> 0:28:58.160
<v Speaker 2>humans had. It's kind of a selective, you know, survivor bias, right,

0:28:58.200 --> 0:29:00.520
<v Speaker 2>So we tend to think of them as the stones,

0:29:00.560 --> 0:29:02.880
<v Speaker 2>but of course they had lots of wooden tools and

0:29:02.920 --> 0:29:05.280
<v Speaker 2>other tools that just aren't around for us to see.

0:29:05.680 --> 0:29:08.920
<v Speaker 2>But archaeologists have become much much more clever. They use

0:29:09.040 --> 0:29:13.400
<v Speaker 2>these CSI worthy techniques to learn a lot more from

0:29:13.760 --> 0:29:19.080
<v Speaker 2>you know, often microscopic traces of things of soil in

0:29:19.120 --> 0:29:23.720
<v Speaker 2>these sites that they identify as living sites. And one

0:29:23.760 --> 0:29:27.720
<v Speaker 2>thing that has become clear is that Homo erectus only

0:29:27.760 --> 0:29:31.080
<v Speaker 2>invented one tool, the hand axe, which is a sort

0:29:31.080 --> 0:29:33.560
<v Speaker 2>of tear drop shaped piece of flint that they use.

0:29:34.240 --> 0:29:37.120
<v Speaker 2>They used to chop, they used to grind, they used

0:29:37.120 --> 0:29:39.160
<v Speaker 2>to this, and so they were always kind of portrayed

0:29:39.160 --> 0:29:41.880
<v Speaker 2>as this single tool, simpleton, you know, that was around

0:29:41.920 --> 0:29:44.560
<v Speaker 2>for a million years and only invented this one tool,

0:29:44.880 --> 0:29:49.120
<v Speaker 2>portrayed as more intellectually, more ape than human. But what

0:29:49.280 --> 0:29:54.600
<v Speaker 2>has become evident from footprints that have been discovered in Kenya,

0:29:55.160 --> 0:29:58.720
<v Speaker 2>in the footprints that ossified in the mud, is that

0:29:59.400 --> 0:30:02.720
<v Speaker 2>groups of Erectus, you know, a million and a half

0:30:02.840 --> 0:30:09.240
<v Speaker 2>years ago, engaged in coordinated hunting of antelopes. And it's

0:30:09.320 --> 0:30:12.320
<v Speaker 2>long been known that there were antelope bones in erectus sites,

0:30:12.360 --> 0:30:15.000
<v Speaker 2>but it was thought that, oh, they must have been scavengers,

0:30:15.080 --> 0:30:19.400
<v Speaker 2>you know, because how could you know? Antelopes can run

0:30:19.640 --> 0:30:22.480
<v Speaker 2>fifty miles an hour? Not even usain Bolt could come

0:30:22.520 --> 0:30:24.680
<v Speaker 2>near them, So how could Homo erectus with just a

0:30:24.760 --> 0:30:27.760
<v Speaker 2>hand axe stand a chance of getting an antelope? Well,

0:30:29.080 --> 0:30:33.480
<v Speaker 2>today there are some African peoples who engage in what's

0:30:33.520 --> 0:30:38.120
<v Speaker 2>called persistence hunting, which is, say you and I are

0:30:38.520 --> 0:30:42.600
<v Speaker 2>hunters in a group that doesn't really have many weapons.

0:30:43.040 --> 0:30:46.720
<v Speaker 2>So we watch an antelope herd and then we see

0:30:46.760 --> 0:30:49.400
<v Speaker 2>maybe one antelope on the margin of the herd, and

0:30:49.400 --> 0:30:51.480
<v Speaker 2>then you go chase it and you kind of separate

0:30:51.520 --> 0:30:54.480
<v Speaker 2>it from the herd, and you're tired and it's tired.

0:30:54.880 --> 0:30:58.080
<v Speaker 2>But then I start chasing it, coordinating with you on

0:30:58.120 --> 0:31:00.360
<v Speaker 2>the same antelope. It does no good to chase different

0:31:00.400 --> 0:31:02.920
<v Speaker 2>antelopes around all afternoon, but if we can chase the

0:31:02.960 --> 0:31:07.120
<v Speaker 2>same antelope, you know, evolution designed antelopes to be sprinters,

0:31:07.160 --> 0:31:11.960
<v Speaker 2>not marathoners. Right, allions only charge once and so if

0:31:12.160 --> 0:31:15.760
<v Speaker 2>you and I and someone else can take turns chasing

0:31:15.800 --> 0:31:19.000
<v Speaker 2>this antelope in a coordinated way and keeping it separated

0:31:19.000 --> 0:31:22.600
<v Speaker 2>from the herd, eventually it just keels over from exhaustion

0:31:22.640 --> 0:31:27.800
<v Speaker 2>and dehydration, and we have an antelope. And so it's

0:31:27.840 --> 0:31:33.040
<v Speaker 2>become evident from fossilized footprints that even a million and

0:31:33.040 --> 0:31:36.600
<v Speaker 2>a half years ago, Homo erectus was capable of that

0:31:36.600 --> 0:31:39.480
<v Speaker 2>sort of thing. And it's also become evident from other

0:31:40.080 --> 0:31:46.560
<v Speaker 2>kinds of microscopic particles of burnt stone that they were cooking.

0:31:47.360 --> 0:31:50.800
<v Speaker 2>And so they were coordinating both with regard to hunting

0:31:50.880 --> 0:31:55.200
<v Speaker 2>and with regard to gathering, and that suggests that they

0:31:55.520 --> 0:31:59.320
<v Speaker 2>were sophisticated with regard to social intelligence in ways that

0:32:00.120 --> 0:32:04.440
<v Speaker 2>goes way beyond the picture of them that archaeology presented,

0:32:04.640 --> 0:32:08.840
<v Speaker 2>you know, in prior generations. The first evidence for stone

0:32:08.920 --> 0:32:13.480
<v Speaker 2>tipped spears is about half a million years ago, I think,

0:32:13.520 --> 0:32:16.800
<v Speaker 2>because the technology for building spears is that you have

0:32:16.840 --> 0:32:20.560
<v Speaker 2>to first straighten if it's a throne spear, you have

0:32:20.640 --> 0:32:23.160
<v Speaker 2>to straighten the shaft of it, and then you have

0:32:23.240 --> 0:32:27.360
<v Speaker 2>to sharpen the point of it into a needle sharp point,

0:32:27.480 --> 0:32:30.840
<v Speaker 2>and then you have to somehow halft the spear tip

0:32:30.920 --> 0:32:34.000
<v Speaker 2>onto the thing. So there's a pretty elaborate process of

0:32:34.040 --> 0:32:37.240
<v Speaker 2>making a spear. But that is one of the hallmark

0:32:37.520 --> 0:32:42.640
<v Speaker 2>innovations of the next big wave of human social evolution,

0:32:43.480 --> 0:32:46.040
<v Speaker 2>which happened about a half a million years ago, and

0:32:46.520 --> 0:32:50.160
<v Speaker 2>that involves what I call the hero instinct, which is,

0:32:50.480 --> 0:32:53.880
<v Speaker 2>if the peer instinct was an instinct to be normal,

0:32:53.960 --> 0:32:56.960
<v Speaker 2>to do what most people are doing, the hero instinct

0:32:57.040 --> 0:33:01.160
<v Speaker 2>was this new impulse to be normative, to to be exemplary,

0:33:01.240 --> 0:33:03.440
<v Speaker 2>to go beyond what other people are doing, to be

0:33:03.520 --> 0:33:07.960
<v Speaker 2>a key contributor and gain the status and the tribute

0:33:08.440 --> 0:33:12.960
<v Speaker 2>that the community accords to those who are the key contributors.

0:33:13.400 --> 0:33:17.120
<v Speaker 2>And it was an interesting thing to evolve because it

0:33:18.080 --> 0:33:20.880
<v Speaker 2>was rewarding for the individuals who had the ambition to

0:33:20.880 --> 0:33:24.360
<v Speaker 2>be a contributor. They got socially rewarded, but it also

0:33:24.440 --> 0:33:29.320
<v Speaker 2>was very adaptive for the group because it incentivized individuals

0:33:29.880 --> 0:33:34.320
<v Speaker 2>to build tools that required toiling alone for a long

0:33:34.400 --> 0:33:39.320
<v Speaker 2>period of time. It's also around the time when archaeologists

0:33:39.360 --> 0:33:47.400
<v Speaker 2>start to see the skeletons of people with congenital deformities

0:33:47.800 --> 0:33:51.120
<v Speaker 2>that survived to the age of adulthood, and that suggests

0:33:51.160 --> 0:33:53.840
<v Speaker 2>that someone was taking care of a person in their

0:33:53.840 --> 0:33:59.000
<v Speaker 2>group who probably couldn't reciprocate. And so you know, I'm

0:33:59.000 --> 0:34:02.000
<v Speaker 2>doing something pro I'm not going to get paid back

0:34:02.040 --> 0:34:04.280
<v Speaker 2>by the person that I'm helping, but I'm going to

0:34:04.320 --> 0:34:07.080
<v Speaker 2>get paid back by the group because I'm doing something

0:34:07.760 --> 0:34:10.839
<v Speaker 2>noble or is it something good or something exemplary. I'm

0:34:10.880 --> 0:34:11.200
<v Speaker 2>a hero.

0:34:11.440 --> 0:34:15.520
<v Speaker 1>So let's put this into historical context. Peer instinct, hero

0:34:15.640 --> 0:34:19.480
<v Speaker 1>instinct and ancestor instinct peer instinct. Two million years ago,

0:34:19.520 --> 0:34:24.960
<v Speaker 1>that begins to develop, and it is useful because conformity

0:34:24.960 --> 0:34:30.359
<v Speaker 1>and coordination allows smooth social interaction and collaboration, and that

0:34:30.440 --> 0:34:32.720
<v Speaker 1>leads to a more successful group.

0:34:32.960 --> 0:34:36.399
<v Speaker 2>Yeah, as a working as a united front. And there's

0:34:36.400 --> 0:34:39.799
<v Speaker 2>all these economic analyzes of foraging, you know, both by

0:34:39.920 --> 0:34:46.040
<v Speaker 2>biologists and by and foraging collectively is more efficient and

0:34:46.360 --> 0:34:52.120
<v Speaker 2>risk reducing than each individual for themselves. Right, if we're

0:34:52.160 --> 0:34:55.239
<v Speaker 2>working as a group, there's less likelihood of any of

0:34:55.320 --> 0:34:55.880
<v Speaker 2>us starving.

0:34:56.280 --> 0:34:58.480
<v Speaker 1>And you mentioned the hero instinct, and that was about

0:34:58.520 --> 0:35:02.440
<v Speaker 1>half a million years ago. Tell us about the ancestor instinct.

0:35:02.960 --> 0:35:05.319
<v Speaker 2>Well, the ancestor instinct to a lot of people, when

0:35:05.360 --> 0:35:07.880
<v Speaker 2>I describe it, it sounds like the most primitive of

0:35:07.920 --> 0:35:11.440
<v Speaker 2>all of these instincts, but it's actually the crowning touch

0:35:11.920 --> 0:35:16.480
<v Speaker 2>that enabled us to live in tribes and accrue all

0:35:16.520 --> 0:35:20.520
<v Speaker 2>the advantages of it, and the ancestor instinct, just like

0:35:20.560 --> 0:35:23.960
<v Speaker 2>the other two, we can still recognize it in ourselves today.

0:35:24.560 --> 0:35:28.520
<v Speaker 2>The peer instinct corresponds to the sideways glances at our

0:35:28.560 --> 0:35:31.239
<v Speaker 2>neighbors and our coworkers, and the impulse to do what

0:35:31.280 --> 0:35:36.359
<v Speaker 2>they're doing. The hero instinct corresponds to our upward curiosity

0:35:36.440 --> 0:35:42.240
<v Speaker 2>about MVPs and CEOs and celebrities, and the weird impulse

0:35:42.280 --> 0:35:46.040
<v Speaker 2>we have to emulate their quirks, you know, to kind

0:35:46.040 --> 0:35:48.920
<v Speaker 2>of eat what Lebron James eats for breakfast, or to

0:35:49.480 --> 0:35:53.440
<v Speaker 2>you know, use the same hand gestures that Barack Obama uses.

0:35:53.880 --> 0:35:59.200
<v Speaker 2>The ancestor instinct corresponds to the curiosity that we feel

0:35:59.680 --> 0:36:03.280
<v Speaker 2>about out past generations. You know, when we hear about

0:36:03.320 --> 0:36:06.120
<v Speaker 2>the founder. You know, when I used to teach at Bloomberg,

0:36:06.160 --> 0:36:09.640
<v Speaker 2>I would tell them, you know, when Mike Bloomberg started

0:36:09.640 --> 0:36:12.640
<v Speaker 2>a company on the first terminal day least, he put

0:36:12.680 --> 0:36:14.359
<v Speaker 2>it in the trunk of his car and he drove

0:36:14.440 --> 0:36:17.520
<v Speaker 2>down a wall street and people just hang on every

0:36:17.520 --> 0:36:20.480
<v Speaker 2>word when you're talking about those formative legends, you know,

0:36:20.520 --> 0:36:22.799
<v Speaker 2>what the founder did at the beginning of the organization.

0:36:23.280 --> 0:36:26.719
<v Speaker 2>People are very curious to hear about prior generations of

0:36:26.760 --> 0:36:30.520
<v Speaker 2>their family. They're curious about the original family recipe, and

0:36:30.560 --> 0:36:33.960
<v Speaker 2>they take a deep satisfaction and following those recipes on

0:36:34.320 --> 0:36:38.040
<v Speaker 2>a holiday. We fetishize antiques, you know, these artifacts from

0:36:38.080 --> 0:36:41.640
<v Speaker 2>the past. And so all of this is the psychology

0:36:41.640 --> 0:36:44.680
<v Speaker 2>of nostalgia for the past or sentimentality for the past,

0:36:45.040 --> 0:36:48.920
<v Speaker 2>and it comes with it a capacity for rote learning.

0:36:49.320 --> 0:36:53.359
<v Speaker 2>You know. So when we're learning religious things from our grandparents,

0:36:53.600 --> 0:36:57.440
<v Speaker 2>we're not supposed to ask questions, you know, we're supposed

0:36:57.440 --> 0:37:00.520
<v Speaker 2>to repeat the sator dinner exactly the way this dinner

0:37:00.640 --> 0:37:04.680
<v Speaker 2>was done, you know, by prior generations. And that is

0:37:04.719 --> 0:37:08.120
<v Speaker 2>what I call the ancestor instinct, is this impulse to

0:37:08.239 --> 0:37:12.399
<v Speaker 2>learn by wrote about things that the past generations did

0:37:12.920 --> 0:37:17.759
<v Speaker 2>and then replicate almost compulsively those things in exactly the

0:37:17.800 --> 0:37:21.840
<v Speaker 2>way that we've learned them. And it can lead to

0:37:22.239 --> 0:37:25.160
<v Speaker 2>superstitious learning and hanging on to ways of the past

0:37:25.239 --> 0:37:29.279
<v Speaker 2>that are no longer adaptive. But it was very adaptive

0:37:29.520 --> 0:37:35.880
<v Speaker 2>for our evolutionary forebears because it contributed to memory both

0:37:35.960 --> 0:37:39.480
<v Speaker 2>as an individual, I could I could learn some technique,

0:37:39.600 --> 0:37:43.759
<v Speaker 2>like a spearmaking technique that might go beyond my understanding.

0:37:44.000 --> 0:37:47.640
<v Speaker 2>You know, I don't understand why this way of straightening

0:37:48.040 --> 0:37:50.960
<v Speaker 2>would by soaking it and water works, but it works.

0:37:51.200 --> 0:37:54.400
<v Speaker 2>So if I if I just trust and you know,

0:37:54.719 --> 0:37:58.160
<v Speaker 2>take it on faith and learn learn by rote, then

0:37:58.239 --> 0:38:01.520
<v Speaker 2>I can continue that expertise and pass it on to

0:38:01.560 --> 0:38:04.880
<v Speaker 2>the next generations. And for the group it created a

0:38:04.960 --> 0:38:09.000
<v Speaker 2>kind of tribal memory. Before that, in the archaeological record,

0:38:09.080 --> 0:38:11.760
<v Speaker 2>what you'd see is that a group in a particular

0:38:11.800 --> 0:38:16.640
<v Speaker 2>area would develop the throwing sphere and have it for

0:38:16.840 --> 0:38:20.560
<v Speaker 2>ten generations and then lose it for thirty generations, and

0:38:20.600 --> 0:38:23.480
<v Speaker 2>then someone would invent it again, so they were reinventing

0:38:23.520 --> 0:38:26.840
<v Speaker 2>the wheel a lot. And after the ancestor instinct was

0:38:26.880 --> 0:38:29.759
<v Speaker 2>also in place. Then you had these three instincts. You

0:38:29.800 --> 0:38:32.400
<v Speaker 2>had the ancestor instinct, which allowed you to hang on

0:38:32.440 --> 0:38:35.240
<v Speaker 2>to the lessons of the past. You had the hero instinct,

0:38:35.239 --> 0:38:38.760
<v Speaker 2>which made people want to go beyond what's already in place,

0:38:38.840 --> 0:38:42.160
<v Speaker 2>so it turned into building on the expertise of the past.

0:38:42.680 --> 0:38:46.080
<v Speaker 2>And then the peer instinct was this mechanism, this engine

0:38:46.120 --> 0:38:49.000
<v Speaker 2>for kind of spreading and distributing the knowledge we want

0:38:49.040 --> 0:38:51.040
<v Speaker 2>to conform to what the others around us are doing.

0:38:51.719 --> 0:38:55.800
<v Speaker 2>And the end result of this was cumulative cultural evolution,

0:38:56.080 --> 0:39:01.000
<v Speaker 2>that the shared knowledge and a group became richer and

0:39:01.160 --> 0:39:05.400
<v Speaker 2>more tuned to what works in the environment with each generation,

0:39:05.760 --> 0:39:10.239
<v Speaker 2>and that collective level learning, more than anything about our

0:39:10.280 --> 0:39:13.919
<v Speaker 2>brains as individuals, is what enabled our species to become

0:39:13.960 --> 0:39:18.960
<v Speaker 2>the dominant species of the planet. And it's still a

0:39:19.080 --> 0:39:21.600
<v Speaker 2>very powerful resource for us today.

0:39:22.040 --> 0:39:24.880
<v Speaker 1>So let's talk a little bit about some of the

0:39:24.960 --> 0:39:30.239
<v Speaker 1>examples you use of corporate America adapting some of the

0:39:30.239 --> 0:39:34.480
<v Speaker 1>strategies and full disclosure you consult for a lot of

0:39:34.520 --> 0:39:40.000
<v Speaker 1>these companies. You've consulted for Bloomberg and other entities. So

0:39:40.200 --> 0:39:44.840
<v Speaker 1>there's all sorts of fascinating examples of how companies either

0:39:45.160 --> 0:39:49.200
<v Speaker 1>use or don't use the lessons of tribalism. But I

0:39:49.320 --> 0:39:53.160
<v Speaker 1>have to start again in South Korea talking about their

0:39:53.480 --> 0:39:56.600
<v Speaker 1>terrible soccer team. Tell us a little bit about the

0:39:56.760 --> 0:40:02.200
<v Speaker 1>hitting syndrome. Who was coach hit Ink and why did

0:40:02.239 --> 0:40:06.319
<v Speaker 1>the South Koreans bring him to fix their soccer team.

0:40:06.800 --> 0:40:10.120
<v Speaker 2>Well, South Korea as a country that had a very

0:40:10.600 --> 0:40:16.520
<v Speaker 2>difficult twentieth century, you know, of civil war and colonization

0:40:16.920 --> 0:40:23.200
<v Speaker 2>and political turmoil, and then everything was finally coming together

0:40:23.480 --> 0:40:26.880
<v Speaker 2>in the nineties when they reached the elite tier of

0:40:26.960 --> 0:40:30.439
<v Speaker 2>nations and they successfully bid on hosting the World Cup

0:40:30.520 --> 0:40:34.040
<v Speaker 2>with their our tribal Japan, and it really looked like

0:40:34.160 --> 0:40:38.279
<v Speaker 2>they were ascendant. And then the Asia Crisis in I

0:40:38.360 --> 0:40:43.279
<v Speaker 2>think ninety eight, you know, brought down their politicians, brought

0:40:43.320 --> 0:40:48.920
<v Speaker 2>down some of their banks, brought embarrassing bailouts from the West,

0:40:49.120 --> 0:40:54.240
<v Speaker 2>and accusations of crony capitalism. And at the same time,

0:40:54.560 --> 0:41:00.000
<v Speaker 2>their national soccer team, the Reds, was starting to flound.

0:41:00.400 --> 0:41:02.960
<v Speaker 2>They are usually a regional power, but in the two

0:41:03.040 --> 0:41:07.400
<v Speaker 2>thousand Asia Cup they couldn't even beat Kuwait, which is

0:41:07.440 --> 0:41:11.400
<v Speaker 2>a fairly small country not known for its soccer prowess.

0:41:12.040 --> 0:41:15.040
<v Speaker 2>And so this was a moment of panic for the

0:41:15.440 --> 0:41:19.640
<v Speaker 2>soccer overlords of South Korea because they were about to

0:41:19.920 --> 0:41:25.040
<v Speaker 2>co host the World Cup and the soccer oddsmakers were

0:41:25.160 --> 0:41:28.399
<v Speaker 2>betting that they would be the first ever host nation

0:41:29.280 --> 0:41:34.600
<v Speaker 2>to not advance from group play to tournament rounds, not

0:41:34.760 --> 0:41:39.040
<v Speaker 2>a distinction that they were hoping would be associated with

0:41:39.080 --> 0:41:43.200
<v Speaker 2>their a country being the first host not to advance.

0:41:43.640 --> 0:41:46.960
<v Speaker 2>So they made a gamble, which is that they called

0:41:47.920 --> 0:41:50.960
<v Speaker 2>made a long distance call to the Netherlands and called

0:41:50.960 --> 0:41:56.719
<v Speaker 2>a fellow named Who's Hiddink who was a football or

0:41:56.760 --> 0:42:01.359
<v Speaker 2>soccer coach in the Netherlands had found a lot of

0:42:01.400 --> 0:42:07.560
<v Speaker 2>success turning teams around and doing so despite what might

0:42:07.920 --> 0:42:11.320
<v Speaker 2>be considered an obstacle, which is cultural differences.

0:42:11.400 --> 0:42:13.600
<v Speaker 1>So he and let me jump in right here, because

0:42:13.840 --> 0:42:17.799
<v Speaker 1>in the book you describe a very similar set of

0:42:18.600 --> 0:42:22.359
<v Speaker 1>deferral like co pilot's a pilot, where you would have

0:42:22.640 --> 0:42:26.440
<v Speaker 1>rookies or young teammates who would have open shots and

0:42:26.560 --> 0:42:31.799
<v Speaker 1>defer to the more senior experienced players and pass on

0:42:31.880 --> 0:42:35.600
<v Speaker 1>taking the good shot instead forward the ball to the

0:42:35.640 --> 0:42:39.719
<v Speaker 1>senior player. How did hitting resolve this? How did he

0:42:39.760 --> 0:42:40.160
<v Speaker 1>deal with this?

0:42:40.920 --> 0:42:45.520
<v Speaker 2>Well, he was a very down to earth, egalitarian Dutchman

0:42:46.200 --> 0:42:50.640
<v Speaker 2>and also not terribly knowledgeable about the legends of South

0:42:50.719 --> 0:42:53.759
<v Speaker 2>Korean soccer. He didn't know who There Beckham and who

0:42:53.760 --> 0:42:58.280
<v Speaker 2>there Messi were, and he had watched the game tapes

0:42:58.320 --> 0:43:00.720
<v Speaker 2>and noticed that their style of play was a little

0:43:00.760 --> 0:43:05.520
<v Speaker 2>bit slower and more predictable than what was needed to

0:43:05.560 --> 0:43:08.719
<v Speaker 2>play with the world's best at this time. And so

0:43:09.040 --> 0:43:13.120
<v Speaker 2>he thought, okay, I'm gonna have to just change the

0:43:13.120 --> 0:43:16.440
<v Speaker 2>way things are done there. So he held open tryouts,

0:43:16.560 --> 0:43:21.160
<v Speaker 2>which was a first way of ruffling feathers, because you know,

0:43:21.560 --> 0:43:26.960
<v Speaker 2>the custom there had been that the legends of Korean

0:43:27.040 --> 0:43:30.880
<v Speaker 2>soccer would automatically be given their standard positions on the team.

0:43:31.520 --> 0:43:37.160
<v Speaker 2>And he then started noticing that when they would scrimmage

0:43:37.560 --> 0:43:44.560
<v Speaker 2>that the players were not taking every shot or passing

0:43:44.600 --> 0:43:47.880
<v Speaker 2>as fluidly as he would like, and so he announced

0:43:47.920 --> 0:43:52.279
<v Speaker 2>a set of a set of changed policies that were

0:43:52.320 --> 0:43:56.040
<v Speaker 2>a bit mysterious to the players. He said, Okay, the

0:43:56.080 --> 0:43:58.920
<v Speaker 2>next phase of our training camp is not going to

0:43:58.920 --> 0:44:01.279
<v Speaker 2>be here in South Korea. It's going to be in

0:44:01.320 --> 0:44:05.520
<v Speaker 2>the United Arab Emirates at an international soccer facility. And

0:44:06.920 --> 0:44:12.920
<v Speaker 2>the honorific declensions of Korean which he had heard from

0:44:12.920 --> 0:44:16.080
<v Speaker 2>his assistant coaches were being used on the field, are

0:44:16.280 --> 0:44:19.920
<v Speaker 2>henceforth banned. He justified it as the need for speed,

0:44:20.960 --> 0:44:22.919
<v Speaker 2>but it was obvious that some of these things were

0:44:22.960 --> 0:44:28.680
<v Speaker 2>also changing the cultural cues around the players. He also

0:44:28.840 --> 0:44:32.239
<v Speaker 2>didn't allow the South Korean sports press to follow them

0:44:32.640 --> 0:44:36.680
<v Speaker 2>to the Emirates so that players wouldn't be interviewed by

0:44:36.800 --> 0:44:41.880
<v Speaker 2>their compatriots after every scrimmage about what they did wrong

0:44:41.920 --> 0:44:44.360
<v Speaker 2>and what they did right. And what he was trying

0:44:44.400 --> 0:44:48.520
<v Speaker 2>to do was sort of remove the daily reminders of

0:44:48.560 --> 0:44:53.920
<v Speaker 2>these Korean cultural habits that he suspected we're getting in

0:44:53.960 --> 0:44:57.760
<v Speaker 2>the way of learning what he was trying to teach,

0:44:58.239 --> 0:45:04.560
<v Speaker 2>which was this Dutch style of football where players swap

0:45:04.719 --> 0:45:08.600
<v Speaker 2>positions on the field to throw off defenders. But it

0:45:08.719 --> 0:45:13.720
<v Speaker 2>means that a twenty year old rookie who is playing

0:45:13.800 --> 0:45:18.520
<v Speaker 2>next to the legendary midfielder would take that person's position

0:45:18.560 --> 0:45:21.440
<v Speaker 2>and that person takes the winger position or whatever the

0:45:21.440 --> 0:45:26.719
<v Speaker 2>other position is, And that just felt wrong to players

0:45:26.719 --> 0:45:29.280
<v Speaker 2>when they were thinking through the lens of their Korean

0:45:29.440 --> 0:45:34.680
<v Speaker 2>social habits. But when they were in the Emirates surrounded

0:45:34.719 --> 0:45:39.560
<v Speaker 2>by professional football players from various countries, their identity as

0:45:39.680 --> 0:45:43.640
<v Speaker 2>professional football players came to the fore of their minds

0:45:43.840 --> 0:45:48.920
<v Speaker 2>rather than their identity as Koreans, and they became more open,

0:45:49.640 --> 0:45:53.120
<v Speaker 2>both the rookies and the veterans to learning this new

0:45:53.200 --> 0:45:59.040
<v Speaker 2>tactical system, which was necessary to raise their game to

0:45:59.080 --> 0:46:00.680
<v Speaker 2>the level where they could compete against it.

0:46:01.000 --> 0:46:04.359
<v Speaker 1>And spoiler alert, how did the South Koreans do as

0:46:04.400 --> 0:46:06.600
<v Speaker 1>the host country in the World Cup.

0:46:06.480 --> 0:46:11.160
<v Speaker 2>Well, amazingly they made it out of the group rounds

0:46:11.239 --> 0:46:15.080
<v Speaker 2>to tournament play, and then in tournament play they were

0:46:15.160 --> 0:46:20.000
<v Speaker 2>paired with the teams like Italy and Spain who were

0:46:20.280 --> 0:46:23.680
<v Speaker 2>you know, sort of defending chapions, and they made it

0:46:23.800 --> 0:46:26.359
<v Speaker 2>all the way to the semifinals. And it was one

0:46:26.360 --> 0:46:29.319
<v Speaker 2>of the few times that a team that was not

0:46:29.520 --> 0:46:32.279
<v Speaker 2>either from South America or Europe made it to the semifinals.

0:46:32.320 --> 0:46:33.880
<v Speaker 2>It was the first Asian team to ever make it

0:46:33.880 --> 0:46:39.160
<v Speaker 2>to the semifinals, and it was not just an unlikely

0:46:39.840 --> 0:46:43.040
<v Speaker 2>run for a soccer team, but it it set off

0:46:45.120 --> 0:46:50.640
<v Speaker 2>a jubilation that was nationwide, a celebration of what South

0:46:50.719 --> 0:46:54.680
<v Speaker 2>Korea was capable of if they opened themselves up to,

0:46:55.320 --> 0:47:00.920
<v Speaker 2>you know, to outside influences and outside ideas. And I

0:47:00.960 --> 0:47:03.799
<v Speaker 2>think it's partly responsible for the South Korea that we

0:47:03.880 --> 0:47:07.359
<v Speaker 2>know today, which is a you know, cultural exporter and

0:47:07.400 --> 0:47:10.560
<v Speaker 2>a much more open society than what was the case.

0:47:10.600 --> 0:47:15.359
<v Speaker 2>Then they even changed their citizenship law so that they

0:47:15.400 --> 0:47:19.160
<v Speaker 2>could make who's hitting an honorary citizen. It was and

0:47:19.280 --> 0:47:23.880
<v Speaker 2>had been for time immemorial, a blood standard of citizenship

0:47:23.880 --> 0:47:25.480
<v Speaker 2>where you had to prove that you were Korean to

0:47:25.480 --> 0:47:27.920
<v Speaker 2>be a citizen, and instead they changed it to one

0:47:27.960 --> 0:47:30.359
<v Speaker 2>where if you had lived there and done work there,

0:47:30.400 --> 0:47:35.080
<v Speaker 2>you could become Korean citizens. So literally and figuratively they

0:47:35.120 --> 0:47:38.480
<v Speaker 2>opened themselves up to the world. And the South Korea

0:47:38.520 --> 0:47:41.560
<v Speaker 2>we know today with K pop bands topping the charts

0:47:41.600 --> 0:47:45.799
<v Speaker 2>and you know movies that are winning Oscars, and you

0:47:45.840 --> 0:47:48.520
<v Speaker 2>know soap operas that are played all around the world.

0:47:48.880 --> 0:47:52.959
<v Speaker 2>That's the South Korea that has come from the openness

0:47:53.040 --> 0:47:55.360
<v Speaker 2>that this event helped to create.

0:47:55.560 --> 0:47:58.239
<v Speaker 1>So I want to temporarily leave Asia and talk a

0:47:58.280 --> 0:48:03.120
<v Speaker 1>little bit about Microsoft and a little bit about Bank America.

0:48:03.200 --> 0:48:08.359
<v Speaker 1>Merrill Lynch. Let's start with Sadi and Nadella and Microsoft,

0:48:08.680 --> 0:48:12.200
<v Speaker 1>so long thought of as a monopoly for good reason.

0:48:13.400 --> 0:48:16.280
<v Speaker 1>They come out of a decade where their stock went nowhere.

0:48:16.360 --> 0:48:19.400
<v Speaker 1>When all of their peers, Apple, Amazon go down a

0:48:19.400 --> 0:48:24.040
<v Speaker 1>listen video all did really well. Microsoft kind of wandered

0:48:24.040 --> 0:48:26.960
<v Speaker 1>in the desert for a decade under their prior CEO.

0:48:27.600 --> 0:48:31.239
<v Speaker 1>Nadella comes in, does a listening tour you describe in

0:48:31.280 --> 0:48:36.680
<v Speaker 1>the book and essentially completely changes the culture of Microsoft

0:48:36.760 --> 0:48:40.880
<v Speaker 1>from a taker to leave it ideology. Tomorrow we're listening

0:48:40.960 --> 0:48:44.640
<v Speaker 1>tell us a little bit about what made Nadella special

0:48:44.680 --> 0:48:47.560
<v Speaker 1>and what changes did he effect Well, the.

0:48:47.480 --> 0:48:52.200
<v Speaker 2>First two CEOs, Bill Gates and Steve Bomer were strong

0:48:52.280 --> 0:48:56.600
<v Speaker 2>personalities and you know, sort of intellectually dominant sort of

0:48:56.600 --> 0:48:59.959
<v Speaker 2>figures and sort of the smartest guy in the room

0:49:00.200 --> 0:49:04.600
<v Speaker 2>type of people and led that way. And then that

0:49:04.719 --> 0:49:08.600
<v Speaker 2>worked really well when you know, Microsoft had a virtual

0:49:08.640 --> 0:49:12.800
<v Speaker 2>monopoly and could just load more and more technical features

0:49:12.800 --> 0:49:15.799
<v Speaker 2>on each generation of its software and people didn't really

0:49:15.800 --> 0:49:18.680
<v Speaker 2>have a choice because the switching costs were high. But

0:49:18.800 --> 0:49:22.600
<v Speaker 2>then we enter the cloud computing era, where switching costs

0:49:22.640 --> 0:49:25.560
<v Speaker 2>are much lower, and there's this new norm of just

0:49:25.680 --> 0:49:29.560
<v Speaker 2>paying for the features that you use, and that created

0:49:29.560 --> 0:49:34.520
<v Speaker 2>a premium on knowing your customer, knowing what your customer needed,

0:49:34.840 --> 0:49:39.200
<v Speaker 2>which was not you know, Microsoft wasn't an extroverted organization.

0:49:39.320 --> 0:49:41.960
<v Speaker 2>It was it was introverted. It was it was a

0:49:42.040 --> 0:49:46.920
<v Speaker 2>cult of technical expertise and such a Nadella had been

0:49:47.239 --> 0:49:51.600
<v Speaker 2>succeeding in the cloud division, but that was a relatively

0:49:51.640 --> 0:49:55.600
<v Speaker 2>small division within Microsoft, and he was tapped to be CEO,

0:49:56.280 --> 0:50:00.839
<v Speaker 2>and he realized that what he had to do was

0:50:01.120 --> 0:50:06.360
<v Speaker 2>to use the hero instinct, the tendency to follow role models,

0:50:07.080 --> 0:50:11.160
<v Speaker 2>as a way of reshaping the culture. But it was

0:50:11.200 --> 0:50:15.400
<v Speaker 2>tricky because he couldn't use his bully pulpit as CEO

0:50:16.040 --> 0:50:20.239
<v Speaker 2>to you know, shout at people to become better listeners.

0:50:20.440 --> 0:50:23.040
<v Speaker 2>You know, that would be an oxymoron, right. He had

0:50:23.080 --> 0:50:28.799
<v Speaker 2>to instead lead by example and show people what were

0:50:28.880 --> 0:50:33.080
<v Speaker 2>the set of behaviors that the organization needed and that

0:50:33.200 --> 0:50:37.040
<v Speaker 2>would carry prestige in the new era. And so he

0:50:37.280 --> 0:50:40.719
<v Speaker 2>embarked on a listening tour, you know, words that had

0:50:40.760 --> 0:50:44.399
<v Speaker 2>never been uttered by the prior CEOs, and went all

0:50:44.440 --> 0:50:48.800
<v Speaker 2>through the Microsoft ecosystem, you know, to their to their developers,

0:50:48.960 --> 0:50:55.000
<v Speaker 2>to their salespeople, to their customers, and you know, listened,

0:50:55.600 --> 0:50:58.000
<v Speaker 2>listened and made a few changes based on what they said.

0:50:58.040 --> 0:51:00.759
<v Speaker 2>So one of the things that Microsoft was famous for

0:51:01.000 --> 0:51:05.759
<v Speaker 2>was a stack rank performance evaluation system where everybody, you know,

0:51:05.800 --> 0:51:09.040
<v Speaker 2>you have a fixed curve and the lower ten or

0:51:09.040 --> 0:51:12.520
<v Speaker 2>twenty percent are are fired each year. And that was

0:51:12.960 --> 0:51:18.200
<v Speaker 2>considered to be something that was inhibiting the collaboration that

0:51:19.040 --> 0:51:21.520
<v Speaker 2>was needed in the new era, and the employees were

0:51:21.560 --> 0:51:25.080
<v Speaker 2>quite vocal about that, and he made that change. So

0:51:25.800 --> 0:51:30.120
<v Speaker 2>listening works better if you're also taking some actions that

0:51:30.160 --> 0:51:32.759
<v Speaker 2>shows that you've heard what was said. And then one

0:51:32.760 --> 0:51:36.200
<v Speaker 2>particular event I think very notable. He went to a

0:51:36.239 --> 0:51:41.920
<v Speaker 2>conference on women in technology. I think it's called the

0:51:41.920 --> 0:51:44.920
<v Speaker 2>Grace Hopper conference, you know, after one of the founders

0:51:44.920 --> 0:51:48.359
<v Speaker 2>of Computer Scientists, who was a woman who was under recognized,

0:51:48.440 --> 0:51:53.520
<v Speaker 2>you know, until recently. And in it, he was asked

0:51:53.560 --> 0:51:58.239
<v Speaker 2>during a Q and A about gender differences in tech salaries,

0:51:58.440 --> 0:52:01.279
<v Speaker 2>you know, and we know that these gender differences are

0:52:01.320 --> 0:52:05.280
<v Speaker 2>in part caused by the fact that companies don't regard

0:52:05.360 --> 0:52:09.040
<v Speaker 2>it as a credible threat when women get an outside offer,

0:52:09.120 --> 0:52:12.319
<v Speaker 2>because they don't think the woman's husband and family will move,

0:52:12.560 --> 0:52:15.080
<v Speaker 2>you know, to another city in the way that they

0:52:15.239 --> 0:52:19.320
<v Speaker 2>do when a man gets an outside So women don't

0:52:19.360 --> 0:52:21.640
<v Speaker 2>get the same raises, you know, when you have a

0:52:21.640 --> 0:52:25.560
<v Speaker 2>star system. It happens in academia, it happens in tech companies.

0:52:26.080 --> 0:52:30.440
<v Speaker 2>And but Nadella, you know, was tired, and he had

0:52:30.480 --> 0:52:33.400
<v Speaker 2>answered a lot of questions, and he got the question

0:52:33.560 --> 0:52:36.520
<v Speaker 2>and he said, well, he said, a lot of these

0:52:36.560 --> 0:52:40.959
<v Speaker 2>inequalities they even out over time, and so maybe it's

0:52:41.080 --> 0:52:43.560
<v Speaker 2>just a good idea to let the trust the process

0:52:43.600 --> 0:52:47.480
<v Speaker 2>and let the process make its corrections, which you know,

0:52:47.840 --> 0:52:50.640
<v Speaker 2>might be the right answer. If a junior employee is

0:52:50.680 --> 0:52:54.120
<v Speaker 2>asking whether he should negotiate hard or you know, but

0:52:54.600 --> 0:52:58.120
<v Speaker 2>it wasn't considered to be the best answer about this issue,

0:52:58.440 --> 0:53:01.240
<v Speaker 2>you know, sort of a structural issue related to gender,

0:53:01.600 --> 0:53:05.400
<v Speaker 2>and so there was some chatter in the blog of

0:53:05.440 --> 0:53:08.360
<v Speaker 2>sphere about this, and instead of ignoring it, which he

0:53:08.360 --> 0:53:14.160
<v Speaker 2>could have easily done, he actively publicized the fact that

0:53:14.239 --> 0:53:18.640
<v Speaker 2>he made this error and then actively went to meet

0:53:18.680 --> 0:53:22.279
<v Speaker 2>with women in technology groups and labor economists and people

0:53:22.280 --> 0:53:25.600
<v Speaker 2>who are experts on this issue and actively showed that

0:53:25.719 --> 0:53:30.919
<v Speaker 2>he was taking steps to avoid this structural problem at Microsoft.

0:53:31.520 --> 0:53:36.680
<v Speaker 2>And by sort of enthusiastically owning his mistake and apologizing

0:53:36.719 --> 0:53:41.359
<v Speaker 2>for it, he was role modeling this set of behaviors,

0:53:41.400 --> 0:53:45.279
<v Speaker 2>which is, you know, Okay, you're a customer and Microsoft

0:53:45.320 --> 0:53:48.640
<v Speaker 2>hasn't been listening to you very well and is trying

0:53:48.640 --> 0:53:50.759
<v Speaker 2>to sell you software with a lot of features that

0:53:50.800 --> 0:53:56.320
<v Speaker 2>you don't need. So let's instead apologize for not knowing better,

0:53:56.400 --> 0:53:59.960
<v Speaker 2>and let's take corrective steps of let's send a sale

0:54:00.200 --> 0:54:03.680
<v Speaker 2>person to you know, shadow your people, you know for

0:54:03.880 --> 0:54:05.839
<v Speaker 2>a few weeks and really get to know the day

0:54:05.880 --> 0:54:08.839
<v Speaker 2>to day at your company, and then we'll come up with,

0:54:09.280 --> 0:54:12.440
<v Speaker 2>you know, a cloud product that really dovetails with your

0:54:12.480 --> 0:54:14.440
<v Speaker 2>needs instead of, you know, the way that we've been

0:54:14.440 --> 0:54:18.200
<v Speaker 2>doing it, and it's considered to be you know, the

0:54:18.200 --> 0:54:22.719
<v Speaker 2>the uh, the instrumental you know, the critical behaviors that

0:54:22.920 --> 0:54:27.319
<v Speaker 2>change Microsoft culture from a know it all culture to

0:54:27.840 --> 0:54:30.680
<v Speaker 2>a learn it all culture. You know. Such an Adela

0:54:30.760 --> 0:54:33.879
<v Speaker 2>is also very taken by the research in psychology by

0:54:33.920 --> 0:54:39.360
<v Speaker 2>Carol Dweck and others about learning orientations and growth orientations

0:54:39.400 --> 0:54:43.480
<v Speaker 2>as well. You know, there are some orientations of you know, thinking, uh,

0:54:44.120 --> 0:54:47.600
<v Speaker 2>I'm smart, you know, and I have high intelligence as

0:54:47.640 --> 0:54:51.200
<v Speaker 2>a fixed entity, and then other people have this mindset

0:54:51.280 --> 0:54:55.799
<v Speaker 2>that I have the ability to get smarter and such.

0:54:55.840 --> 0:54:59.600
<v Speaker 2>An Adella is a big advocate of trying to create

0:54:59.680 --> 0:55:05.719
<v Speaker 2>this growth mindset rather than a fixed mindset about ability.

0:55:06.320 --> 0:55:12.680
<v Speaker 2>And Microsoft has really resumed its position on the top

0:55:12.760 --> 0:55:19.200
<v Speaker 2>of the technology hierarchy. It's made really adaptive moves in

0:55:19.200 --> 0:55:22.560
<v Speaker 2>the AI space, and it's it's become a very happening

0:55:22.560 --> 0:55:25.480
<v Speaker 2>place in quantum computing as well. So it's it's not

0:55:25.840 --> 0:55:29.960
<v Speaker 2>just in the cloud computing area. You know, the organization

0:55:30.200 --> 0:55:32.480
<v Speaker 2>got its mojo back, and I think it got its

0:55:32.480 --> 0:55:37.280
<v Speaker 2>mojo back by leaving behind an organizational culture that worked

0:55:37.320 --> 0:55:39.959
<v Speaker 2>in the early era of the industry, but didn't work

0:55:40.040 --> 0:55:44.600
<v Speaker 2>once you're competing with lots of very adaptive organizations and

0:55:44.640 --> 0:55:46.400
<v Speaker 2>you need to partner better and you need to know

0:55:46.440 --> 0:55:47.319
<v Speaker 2>your customers better.

0:55:47.600 --> 0:55:51.200
<v Speaker 1>Really interesting, So Nadella is able to change the culture

0:55:51.400 --> 0:55:56.760
<v Speaker 1>of a single organization, how difficult is it to merge

0:55:56.800 --> 0:56:00.880
<v Speaker 1>the culture of two different organizations. And I'm thinking about

0:56:01.360 --> 0:56:06.359
<v Speaker 1>the financial crisis shotgun wedding of Bank of America and

0:56:06.400 --> 0:56:09.239
<v Speaker 1>Merrill Lynch tell us a little bit about how that

0:56:09.400 --> 0:56:10.319
<v Speaker 1>merger worked out.

0:56:11.000 --> 0:56:13.799
<v Speaker 2>Well, that's a fascinating case. It's a case that we

0:56:13.880 --> 0:56:17.160
<v Speaker 2>you know, we teach at Columbia to our students in

0:56:17.239 --> 0:56:21.760
<v Speaker 2>their very first weeks. You have as a background Peter Lewis,

0:56:21.800 --> 0:56:24.600
<v Speaker 2>you know, who had built Bank of America, starting from

0:56:24.960 --> 0:56:28.279
<v Speaker 2>a very small regional North Carolina bank and swallowing up

0:56:28.320 --> 0:56:32.920
<v Speaker 2>banks even larger than itself to become this bank that

0:56:33.040 --> 0:56:35.480
<v Speaker 2>had one in five Americans as a customer. It was,

0:56:35.600 --> 0:56:40.040
<v Speaker 2>you know, the largest consumer bank. But he wanted one

0:56:40.080 --> 0:56:42.960
<v Speaker 2>more victory at the end of his career, which was,

0:56:43.080 --> 0:56:47.600
<v Speaker 2>you know, to acquire a Wall Street bank, an investment

0:56:47.640 --> 0:56:51.839
<v Speaker 2>bank and move into the fast lane of finance. And

0:56:52.040 --> 0:56:57.760
<v Speaker 2>the financial crisis presented an opportunity because these investment banks

0:56:57.960 --> 0:57:02.680
<v Speaker 2>had really troubled balance sheets, and a consumer bank was

0:57:02.719 --> 0:57:05.120
<v Speaker 2>considered to be something that could balance that.

0:57:05.560 --> 0:57:10.160
<v Speaker 1>FDIC regulated plenty of reserve capital and not in the

0:57:10.200 --> 0:57:12.960
<v Speaker 1>same risk category that old the Wall Street.

0:57:12.719 --> 0:57:16.240
<v Speaker 2>Banks were during the financial crisis, and he actually came

0:57:16.320 --> 0:57:19.520
<v Speaker 2>up to New York and started talking to other banks,

0:57:19.600 --> 0:57:23.520
<v Speaker 2>I think maybe banks that were too far gone, and

0:57:24.040 --> 0:57:30.480
<v Speaker 2>partially through government intervention, he became, you know in conversation

0:57:30.800 --> 0:57:33.920
<v Speaker 2>with Merrill Lynch, and Merrill Lynch was this century old,

0:57:34.480 --> 0:57:40.920
<v Speaker 2>you know, esteemed brand. It was in the in the

0:57:41.000 --> 0:57:44.600
<v Speaker 2>collective imaginations, synonymous with Wall Street. It had the most

0:57:44.640 --> 0:57:50.200
<v Speaker 2>famous logo in banking, you know, the charging bull and

0:57:51.200 --> 0:57:54.480
<v Speaker 2>slogans like, you know, Merrill Lynch is Bullish on America.

0:57:54.600 --> 0:57:59.440
<v Speaker 2>So very strong culture, very strong brand, and it needed

0:57:59.440 --> 0:58:03.640
<v Speaker 2>a rescue. So it looked like a masterstroke of strategy

0:58:03.720 --> 0:58:08.880
<v Speaker 2>where Merrill was saving itself and Bank of America had

0:58:08.920 --> 0:58:13.560
<v Speaker 2>gotten a prize at discount. But then the full depth

0:58:13.720 --> 0:58:17.960
<v Speaker 2>of the troubles related to the financial crisis became apparent,

0:58:18.200 --> 0:58:21.600
<v Speaker 2>you know, with each quarter where there were lots of

0:58:22.600 --> 0:58:28.080
<v Speaker 2>bad loans on the books at Merrill, and then Bank

0:58:28.120 --> 0:58:33.480
<v Speaker 2>of America's acquisition of Countrywide in La brought it into

0:58:33.680 --> 0:58:40.920
<v Speaker 2>the problematic mortgage crisis, and as a result, there were

0:58:40.960 --> 0:58:43.000
<v Speaker 2>a lot there was a lot of strain. There was

0:58:43.080 --> 0:58:46.480
<v Speaker 2>there was some resentment of the Bank of America, you know,

0:58:46.520 --> 0:58:50.200
<v Speaker 2>the more plebeian consumer bankers who weren't getting a bonus

0:58:50.240 --> 0:58:55.120
<v Speaker 2>because of the expensive investment bank that had been purchased.

0:58:56.680 --> 0:59:00.320
<v Speaker 2>And what Lewis and others at Bank of America tried

0:59:00.360 --> 0:59:04.680
<v Speaker 2>to do was to assimilate Merrill into its Bank of

0:59:04.720 --> 0:59:09.560
<v Speaker 2>America culture. They regarded some of the Meral culture as

0:59:10.680 --> 0:59:14.520
<v Speaker 2>the problem that created the crisis, this excessive risk taking,

0:59:14.680 --> 0:59:20.360
<v Speaker 2>and so they would hold workshops to try to Bank

0:59:20.360 --> 0:59:26.840
<v Speaker 2>of americanize the mayoral bankers. But you probably know a

0:59:26.840 --> 0:59:30.280
<v Speaker 2>lot of former Meryl bankers as I do. They were

0:59:31.360 --> 0:59:33.760
<v Speaker 2>people who didn't think they had that much in common

0:59:33.880 --> 0:59:36.920
<v Speaker 2>with the person at the bank branch on the corner.

0:59:37.000 --> 0:59:38.560
<v Speaker 2>You know. They thought they were in a very different

0:59:38.560 --> 0:59:42.400
<v Speaker 2>industry and that the Bank of America culture had very

0:59:42.440 --> 0:59:46.840
<v Speaker 2>few lessons relevant to them. Even the so called thundering

0:59:46.960 --> 0:59:50.840
<v Speaker 2>herd of Meral investment advisors you know at offices around

0:59:50.880 --> 0:59:55.880
<v Speaker 2>the country and abroad, didn't think that it served their

0:59:55.920 --> 0:59:58.880
<v Speaker 2>business to suddenly have a sign in front saying Bank

0:59:58.920 --> 1:00:02.280
<v Speaker 2>of America that looked the same as as the standard

1:00:02.320 --> 1:00:06.240
<v Speaker 2>bank branch or to call themselves Bank of America. You

1:00:06.240 --> 1:00:09.960
<v Speaker 2>can imagine a career merrill person in Paris or Tokyo

1:00:10.360 --> 1:00:13.760
<v Speaker 2>suddenly having to, you know, call themselves Bank of America.

1:00:13.800 --> 1:00:16.880
<v Speaker 2>It's not the brand that worked, you know, particularly well

1:00:17.400 --> 1:00:21.920
<v Speaker 2>in those environments. And so it was failing, and you

1:00:22.000 --> 1:00:25.120
<v Speaker 2>had a hemorrhaging of talent where you know, brokers can

1:00:25.200 --> 1:00:28.960
<v Speaker 2>often take their whole portfolio of clients and go across

1:00:29.000 --> 1:00:32.960
<v Speaker 2>the street to another to the competition and so.

1:00:34.080 --> 1:00:36.200
<v Speaker 1>And just to put a little flesh on on how

1:00:36.320 --> 1:00:40.120
<v Speaker 1>bad this merger was, one banking analyst called it the

1:00:40.240 --> 1:00:44.680
<v Speaker 1>merger from hell. So were they able to realign the

1:00:44.720 --> 1:00:46.360
<v Speaker 1>cultures in any positive way?

1:00:47.480 --> 1:00:52.040
<v Speaker 2>Well, what Lewis did that was a saving a saving

1:00:52.080 --> 1:00:55.800
<v Speaker 2>grace was that he hired a person named Sally Cratchek,

1:00:56.280 --> 1:00:59.840
<v Speaker 2>who was already a sort of legend on Wall Street

1:00:59.720 --> 1:01:03.240
<v Speaker 2>at a young age because she called out some conflicts

1:01:03.240 --> 1:01:06.880
<v Speaker 2>of interests at Bernstein when she was freshly out of

1:01:06.920 --> 1:01:11.800
<v Speaker 2>her Columbia NBA and got fired in the process, but

1:01:11.920 --> 1:01:14.160
<v Speaker 2>became a bit of a hero. The journal called her

1:01:14.200 --> 1:01:17.840
<v Speaker 2>the last honest analyst on Wall Street. And then she

1:01:18.440 --> 1:01:22.680
<v Speaker 2>was hired at City Bank when they had some problems

1:01:22.680 --> 1:01:25.720
<v Speaker 2>in their private wealth division, and she stood up for

1:01:25.760 --> 1:01:29.000
<v Speaker 2>the rights of investors who had been sold certain products

1:01:29.000 --> 1:01:33.280
<v Speaker 2>that she thought, you know, had some hidden problems and

1:01:33.680 --> 1:01:37.360
<v Speaker 2>got fired again, but was lauded once again as being

1:01:37.400 --> 1:01:40.520
<v Speaker 2>a person with integrity, and so she was brought in

1:01:40.600 --> 1:01:44.160
<v Speaker 2>to restore trust as somebody that you know, had Wall

1:01:44.160 --> 1:01:47.320
<v Speaker 2>Street credentials. It didn't seem like she was just this

1:01:47.480 --> 1:01:51.840
<v Speaker 2>consumer bank person who didn't get what a Meryl broker

1:01:51.960 --> 1:01:56.680
<v Speaker 2>or a Meryl investment banker needed. And fortunately she was

1:01:56.720 --> 1:02:00.600
<v Speaker 2>also from North Carolina, so she could be a translator,

1:02:00.680 --> 1:02:03.680
<v Speaker 2>a natural bicultural person who could go down to Charlotte

1:02:03.920 --> 1:02:07.920
<v Speaker 2>and talk to the Bank of America executives and explained

1:02:07.960 --> 1:02:11.520
<v Speaker 2>to them what the Wall Street people did, and they, ultimately,

1:02:11.600 --> 1:02:14.440
<v Speaker 2>after a lot of negotiation, allowed her to do the

1:02:14.520 --> 1:02:18.520
<v Speaker 2>largest ever rebranding, which was called the Bull is Back,

1:02:18.720 --> 1:02:21.520
<v Speaker 2>and they brought back the Merrill Lynch name, and they

1:02:21.520 --> 1:02:24.960
<v Speaker 2>brought back the Bull logo for the private wealth division

1:02:25.040 --> 1:02:28.360
<v Speaker 2>so that it was once again Merrill Lynch, and almost

1:02:28.360 --> 1:02:37.200
<v Speaker 2>immediately it restored confidence and it restored collaboration and citizenship

1:02:37.480 --> 1:02:40.400
<v Speaker 2>within an organization that had always been you know, it

1:02:40.440 --> 1:02:42.800
<v Speaker 2>was called Mother Merrill. It had always been a very

1:02:42.880 --> 1:02:47.640
<v Speaker 2>communitarian organization. But when its name was taken away and

1:02:47.680 --> 1:02:50.160
<v Speaker 2>people were told, you're just a Bank of America employee

1:02:50.240 --> 1:02:53.360
<v Speaker 2>and nobody identified with Bank of America, it all just

1:02:53.480 --> 1:02:55.919
<v Speaker 2>kind of fell apart. And then you see the most

1:02:55.920 --> 1:03:00.360
<v Speaker 2>successful people leaving for the competition. It was very demoralized, saying,

1:03:00.680 --> 1:03:03.240
<v Speaker 2>but when she gave them their group boundary back, and

1:03:03.280 --> 1:03:06.880
<v Speaker 2>she gave them their symbol, the bull back, and she

1:03:06.960 --> 1:03:09.959
<v Speaker 2>gave them their name and their tradition, Merrill Lynch back.

1:03:10.440 --> 1:03:14.320
<v Speaker 2>Suddenly you had this just renaissance of collaboration and people

1:03:14.640 --> 1:03:18.720
<v Speaker 2>working over time to help each other succeed and to

1:03:19.000 --> 1:03:22.800
<v Speaker 2>convince investors that, uh, you know, the post crash era

1:03:22.960 --> 1:03:26.760
<v Speaker 2>was a buying opportunity. And and and suddenly, uh Merrill

1:03:26.840 --> 1:03:29.800
<v Speaker 2>Lynch was the bright spot on Bank of America's books.

1:03:30.800 --> 1:03:33.040
<v Speaker 2>And that that went on for a few years. Now.

1:03:33.120 --> 1:03:38.160
<v Speaker 2>Ultimately Sally got removed in a political shift. I think

1:03:38.240 --> 1:03:42.480
<v Speaker 2>that she is widely regarded as having saved the private

1:03:42.520 --> 1:03:47.400
<v Speaker 2>wealth division through cultural leadership, through understanding how important this

1:03:47.520 --> 1:03:51.200
<v Speaker 2>sense of group identity, and you know, these logos and

1:03:51.240 --> 1:03:56.160
<v Speaker 2>these slogans, these are these are very important UH conduits

1:03:56.160 --> 1:03:59.560
<v Speaker 2>for collaboration, and when you take them away, people are

1:03:59.600 --> 1:04:03.280
<v Speaker 2>alien and anomic and they don't know how to collaborate.

1:04:03.520 --> 1:04:08.840
<v Speaker 1>We're about to head into Thanksgiving. What should family members

1:04:09.360 --> 1:04:13.840
<v Speaker 1>keep in mind about their tribe and tribalism in order

1:04:13.880 --> 1:04:17.040
<v Speaker 1>to have a peaceful Thanksgiving dinner.

1:04:18.080 --> 1:04:22.880
<v Speaker 2>Well, there's an economist at UCLA named Keith Chen who

1:04:22.960 --> 1:04:26.800
<v Speaker 2>works with cell phone location data. So he has these

1:04:26.800 --> 1:04:29.360
<v Speaker 2>massive data sets that's basically just tracking the location of

1:04:29.400 --> 1:04:31.880
<v Speaker 2>everyone's cell phone. And what he has been able to

1:04:31.920 --> 1:04:36.480
<v Speaker 2>discover through very complex statistics is that in the last

1:04:36.640 --> 1:04:43.960
<v Speaker 2>election season, you know, twenty twenty, twenty sixteen, families that

1:04:44.120 --> 1:04:49.440
<v Speaker 2>are politically divided have cut short their Thanksgiving dinners during

1:04:49.480 --> 1:04:53.960
<v Speaker 2>these election years because of the conversations that start to happen,

1:04:54.120 --> 1:04:57.040
<v Speaker 2>you know, after the second glass of wine. So I

1:04:57.120 --> 1:05:02.920
<v Speaker 2>wish Americans not just a peaceful, but lengthy Thanksgiving celebrations.

1:05:03.480 --> 1:05:07.880
<v Speaker 2>And one of the things I would suggest is to

1:05:08.000 --> 1:05:12.760
<v Speaker 2>not believe the hype that Americans are more divided now

1:05:12.800 --> 1:05:17.400
<v Speaker 2>than they ever have been. In eighteen sixty, Abraham Lincoln

1:05:17.520 --> 1:05:22.040
<v Speaker 2>became president with less than forty percent of the popular vote.

1:05:22.480 --> 1:05:27.120
<v Speaker 2>Seven states seceded from the Union before his inauguration. The

1:05:27.160 --> 1:05:31.760
<v Speaker 2>Civil War broke out a week or so afterwards. That's

1:05:31.800 --> 1:05:34.000
<v Speaker 2>what I would call a real rift. That's what I

1:05:34.000 --> 1:05:38.880
<v Speaker 2>would call a challenge, a legitimacy challenge, right. And so

1:05:39.480 --> 1:05:43.360
<v Speaker 2>what's interesting is what did Lincoln think was the solution

1:05:43.480 --> 1:05:49.120
<v Speaker 2>to that. In his first inaugural he said, the mystic

1:05:49.280 --> 1:05:54.440
<v Speaker 2>chords of memory will yet swell the chorus of the Union.

1:05:54.680 --> 1:05:57.120
<v Speaker 2>Now that's a bit poetic and cryptic, but what he

1:05:57.240 --> 1:06:01.320
<v Speaker 2>was suggesting is that collective memory, you know, thinking of

1:06:01.360 --> 1:06:05.440
<v Speaker 2>our common ancestors, and the gratitude and the obligation that

1:06:05.640 --> 1:06:08.360
<v Speaker 2>we that we feel and the reverence that we feel

1:06:08.360 --> 1:06:12.040
<v Speaker 2>when we think of ancestors can get us beyond our

1:06:12.200 --> 1:06:16.000
<v Speaker 2>current differences. Our current differences seem large, but when we

1:06:16.080 --> 1:06:19.000
<v Speaker 2>think in terms of the hundreds of years of the

1:06:19.040 --> 1:06:23.040
<v Speaker 2>American experiment, since the first settlers, you know, on these shores,

1:06:23.560 --> 1:06:27.120
<v Speaker 2>we can think of this disagreement between the North and

1:06:27.120 --> 1:06:30.400
<v Speaker 2>the South as one that we can possibly get beyond.

1:06:30.760 --> 1:06:34.760
<v Speaker 2>And right around the same time as his more famous

1:06:34.800 --> 1:06:38.200
<v Speaker 2>Gettysburg address when he talked about our fathers came to

1:06:38.240 --> 1:06:40.920
<v Speaker 2>this land. You know, he made reference to ancestors. He

1:06:41.000 --> 1:06:43.360
<v Speaker 2>did something that he's not often given credit for, which

1:06:43.440 --> 1:06:48.960
<v Speaker 2>was the proclamation of the Thanksgiving holiday. I learned in

1:06:49.000 --> 1:06:53.360
<v Speaker 2>school that Americans have celebrated Thanksgiving holidays since sixteen twenty

1:06:53.400 --> 1:06:56.760
<v Speaker 2>one in an unbroken tradition. That's not true, but a

1:06:56.800 --> 1:07:01.040
<v Speaker 2>lot of the national folklore of every country is fake lore.

1:07:01.200 --> 1:07:06.120
<v Speaker 2>It's created retrospectively and projected onto the past. So the

1:07:06.160 --> 1:07:09.040
<v Speaker 2>Pilgrims did not have a Thanksgiving in sixteen twenty one.

1:07:09.040 --> 1:07:11.960
<v Speaker 2>They had a feast that they called a rejoicing, where

1:07:11.960 --> 1:07:14.320
<v Speaker 2>they shot guns in the air and drank whiskey. And

1:07:14.640 --> 1:07:17.440
<v Speaker 2>Thanksgiving for them was a religious ceremony, so it was

1:07:17.600 --> 1:07:22.240
<v Speaker 2>something very different. But there was a concept of Thanksgiving

1:07:22.280 --> 1:07:25.960
<v Speaker 2>among the Puritans, this kind of religious ceremony, and George

1:07:26.040 --> 1:07:29.520
<v Speaker 2>Washington held one of those religious ceremonies after the Revolutionary War,

1:07:30.080 --> 1:07:33.520
<v Speaker 2>and Lincoln was influenced by some of the thought leaders

1:07:33.560 --> 1:07:36.600
<v Speaker 2>of the era who thought a national holiday, a sort

1:07:36.640 --> 1:07:40.200
<v Speaker 2>of autumn harvest feast that we all do at the

1:07:40.240 --> 1:07:43.320
<v Speaker 2>same time, would be a unifying thing at a time

1:07:43.360 --> 1:07:46.440
<v Speaker 2>when the country is sort of divided. And Lincoln thought, oh,

1:07:46.760 --> 1:07:49.360
<v Speaker 2>that makes sense. But how can I get people to

1:07:49.400 --> 1:07:52.560
<v Speaker 2>accept a new holiday. Well, I can portray it as

1:07:52.600 --> 1:07:56.280
<v Speaker 2>something that's already a time honored American tradition. So he

1:07:56.400 --> 1:08:01.160
<v Speaker 2>described it with reference to the Puritan themes and customs,

1:08:01.200 --> 1:08:05.680
<v Speaker 2>and he made reference to George Washington's Thanksgiving, a one

1:08:05.760 --> 1:08:09.120
<v Speaker 2>off event that wasn't meant to be a holiday, and

1:08:09.360 --> 1:08:12.640
<v Speaker 2>within a few years Americans had embraced it as a

1:08:13.000 --> 1:08:18.920
<v Speaker 2>sacred national tradition. So Thanksgiving itself is an example of

1:08:18.960 --> 1:08:22.880
<v Speaker 2>how culture is mutable. It's not. You know, the differences

1:08:22.880 --> 1:08:25.519
<v Speaker 2>that we have now are not set in stone. They're

1:08:25.520 --> 1:08:29.320
<v Speaker 2>not necessarily going to last forever. And we can use

1:08:29.800 --> 1:08:35.080
<v Speaker 2>our cultural capacities for ritual to move beyond differences. And

1:08:35.160 --> 1:08:38.880
<v Speaker 2>so by celebrating Thanksgiving, we should remember that we can

1:08:38.920 --> 1:08:41.479
<v Speaker 2>get beyond much worse political crises than the one we

1:08:41.520 --> 1:08:41.960
<v Speaker 2>have today.

1:08:42.320 --> 1:08:45.240
<v Speaker 1>Really fascinating, all right, So let's go back to Asia.

1:08:45.800 --> 1:08:52.000
<v Speaker 1>You describe Singapore at one point in time as a poor, backwards,

1:08:52.400 --> 1:08:57.360
<v Speaker 1>very corrupt, impoverished islands. How did they manage to turn

1:08:57.400 --> 1:08:59.680
<v Speaker 1>that around? Singapore is now thought of as one of

1:08:59.680 --> 1:09:01.360
<v Speaker 1>the most successful countries in the world.

1:09:01.800 --> 1:09:06.439
<v Speaker 2>Yeah, Singapore is healthier, wealthier, and less corrupt than the

1:09:06.520 --> 1:09:10.000
<v Speaker 2>United States by a substantial margin. That's not to say

1:09:10.000 --> 1:09:12.360
<v Speaker 2>everything about it is great. I lived there a couple

1:09:12.439 --> 1:09:16.840
<v Speaker 2>of years ago for a year, and it's got many virtues,

1:09:16.880 --> 1:09:19.120
<v Speaker 2>but you know, very strict right in New York has

1:09:19.120 --> 1:09:20.479
<v Speaker 2>its virtues as well, right.

1:09:20.560 --> 1:09:25.040
<v Speaker 1>No, No, the famously spinning gum on caning and that

1:09:25.080 --> 1:09:28.760
<v Speaker 1>sort of stuff, but by and large a very successful society.

1:09:29.080 --> 1:09:34.679
<v Speaker 2>Yeah. And it was a British colony and then during

1:09:34.720 --> 1:09:39.040
<v Speaker 2>World War Two the Japanese occupied it and shut down

1:09:39.120 --> 1:09:42.800
<v Speaker 2>the port, which the British had a tradition there of

1:09:42.840 --> 1:09:47.080
<v Speaker 2>a free port, so it was a free port for

1:09:47.200 --> 1:09:51.240
<v Speaker 2>a trading open trading zone, and the Japanese kind of

1:09:51.280 --> 1:09:54.479
<v Speaker 2>shut that down, and that led to a sort of

1:09:55.040 --> 1:10:00.720
<v Speaker 2>darker period in Singapore where you had black markets and

1:10:00.760 --> 1:10:04.639
<v Speaker 2>you had a lot of corruption instead of an open

1:10:04.720 --> 1:10:07.320
<v Speaker 2>port that was you know, treating everyone the same and

1:10:08.160 --> 1:10:13.200
<v Speaker 2>prospering due to the high traffic of business Singapore. After

1:10:13.640 --> 1:10:17.400
<v Speaker 2>getting after getting free of the Japanese, it joined the

1:10:17.400 --> 1:10:23.280
<v Speaker 2>Federation of Malaysia with its northern neighbors. It continued to

1:10:23.640 --> 1:10:26.400
<v Speaker 2>be less of a free port than it had been

1:10:27.720 --> 1:10:33.000
<v Speaker 2>under British rule, and some of the local traditions of

1:10:33.040 --> 1:10:36.640
<v Speaker 2>sort of relationship based business, where you do business with

1:10:36.680 --> 1:10:40.280
<v Speaker 2>my family, so I give you preferential access to somebody else.

1:10:40.320 --> 1:10:43.479
<v Speaker 2>That's kind of how business works in that area. There

1:10:43.479 --> 1:10:45.559
<v Speaker 2>are lots of words for it, goan chi, you know,

1:10:45.600 --> 1:10:49.520
<v Speaker 2>sort of network based business, and that was the dominant

1:10:49.920 --> 1:10:55.320
<v Speaker 2>mode of how the port operated. But then a leader

1:10:56.000 --> 1:11:01.400
<v Speaker 2>named Li Kwan Yu, who was Singaporean but who studied

1:11:01.520 --> 1:11:07.160
<v Speaker 2>law in the UK, returned to Singapore to kind of

1:11:07.320 --> 1:11:12.320
<v Speaker 2>try to help its government during the Malaysian period. But

1:11:12.400 --> 1:11:18.320
<v Speaker 2>then in the mid sixties, Singapore gained its independence by

1:11:18.400 --> 1:11:23.519
<v Speaker 2>being ejected from the Malaysian Federation, in part because of

1:11:23.560 --> 1:11:31.160
<v Speaker 2>the ethnic strife between the primarily Chinese Singaporeans and the Malaysians.

1:11:31.320 --> 1:11:34.639
<v Speaker 2>At the time, it had no source of drinking water,

1:11:35.080 --> 1:11:38.360
<v Speaker 2>it had a very high unemployment rate, it had a

1:11:38.600 --> 1:11:44.640
<v Speaker 2>huge malaria problem, and its port had been completely dysfunctional

1:11:44.680 --> 1:11:48.400
<v Speaker 2>for decades since the Japanese occupation. During World War Two,

1:11:49.520 --> 1:11:53.719
<v Speaker 2>a young leader named Li Kwan Yu, who had grown

1:11:53.800 --> 1:11:57.880
<v Speaker 2>up in Singapore but then studied law and practiced law

1:11:57.960 --> 1:12:02.160
<v Speaker 2>in the UK for a while before returning, became elected

1:12:02.200 --> 1:12:06.000
<v Speaker 2>as the first Prime Minister and knew that he needed

1:12:06.040 --> 1:12:11.599
<v Speaker 2>to do something special in order to help Singapore survive

1:12:11.760 --> 1:12:16.559
<v Speaker 2>as an independent country. And what he did was largely

1:12:16.720 --> 1:12:22.320
<v Speaker 2>opposite to what most independence leaders do. Independence leaders tend

1:12:22.600 --> 1:12:28.559
<v Speaker 2>to eliminate any trace of the prior colonial influence. They

1:12:29.160 --> 1:12:33.280
<v Speaker 2>pulled down statues, and they changed the names of things

1:12:33.400 --> 1:12:38.280
<v Speaker 2>back to the local language, and they eliminate western dress

1:12:38.320 --> 1:12:43.360
<v Speaker 2>and put on the ethnic garb le Kwan Yu did

1:12:43.600 --> 1:12:50.280
<v Speaker 2>largely the opposite of that. His political party adopted white

1:12:50.400 --> 1:12:55.639
<v Speaker 2>uniforms reminiscent of the British navy that had ensured the

1:12:55.680 --> 1:12:59.000
<v Speaker 2>operation of the port for many decades in Singapore. He

1:12:59.080 --> 1:13:03.720
<v Speaker 2>made English the official language rather than Melee or Chinese

1:13:03.840 --> 1:13:06.080
<v Speaker 2>or many of the other dialects spoken in the area.

1:13:06.479 --> 1:13:10.320
<v Speaker 2>He thought a lingua franca that was not connected to

1:13:10.360 --> 1:13:15.120
<v Speaker 2>any of the local ethnicities and that was associated with

1:13:15.240 --> 1:13:19.120
<v Speaker 2>this prior period in history when the port was functioning

1:13:20.479 --> 1:13:24.400
<v Speaker 2>in an adaptive way, would be the right kind of

1:13:24.520 --> 1:13:29.760
<v Speaker 2>cultural cue. He even put up a statue of Sir Raffles,

1:13:30.640 --> 1:13:35.960
<v Speaker 2>who was the British founder of the Singaporean colony, Sir

1:13:36.000 --> 1:13:39.600
<v Speaker 2>Thomas Raffles, in case somebody didn't get the point. So

1:13:40.080 --> 1:13:44.320
<v Speaker 2>he didn't try to eliminate all of the traces of

1:13:44.400 --> 1:13:49.400
<v Speaker 2>the sort of British paradigms from running the port. He

1:13:49.520 --> 1:13:55.120
<v Speaker 2>tried to restore that by creating an environment that reminded

1:13:55.200 --> 1:13:58.960
<v Speaker 2>people of that time and brought those habits to the surface.

1:13:59.520 --> 1:14:04.080
<v Speaker 2>And it was in combination with a few other procedures

1:14:04.160 --> 1:14:10.360
<v Speaker 2>like very strong anti graft laws and sort of role

1:14:10.439 --> 1:14:18.639
<v Speaker 2>modeling the austerity and the uncorruptibility that he wanted. Through

1:14:18.720 --> 1:14:23.519
<v Speaker 2>role modeling and through these legal changes and through this

1:14:23.760 --> 1:14:29.040
<v Speaker 2>cultural queueing, he set in motion a new culture of

1:14:29.360 --> 1:14:33.519
<v Speaker 2>Singapore that proved to be very successful in attracting trade

1:14:33.520 --> 1:14:37.760
<v Speaker 2>to Singapore rather than to other local ports, and snowballed

1:14:38.160 --> 1:14:41.920
<v Speaker 2>to become the culture not just of the port in Singapore,

1:14:42.000 --> 1:14:46.920
<v Speaker 2>but of all of its industries and created the Singapore

1:14:46.960 --> 1:14:47.799
<v Speaker 2>that we know today.

1:14:48.160 --> 1:14:57.400
<v Speaker 1>So using cultural cues and the right approach to tribal norms,

1:14:57.520 --> 1:15:02.400
<v Speaker 1>you can affect change in countries, in companies, in sports teams.

1:15:02.760 --> 1:15:05.320
<v Speaker 1>Am I missing anything there? Because the book really covers

1:15:05.760 --> 1:15:11.680
<v Speaker 1>a wide range of ways that tribalism influences organizations.

1:15:13.040 --> 1:15:16.000
<v Speaker 2>Yes, all of those are tribes in the sense that

1:15:16.040 --> 1:15:20.880
<v Speaker 2>they are communities with an enduring identity across generations. What

1:15:21.160 --> 1:15:24.200
<v Speaker 2>a generation means is different in a sports team than

1:15:24.280 --> 1:15:28.960
<v Speaker 2>in a society. But there's transmission of culture across generations,

1:15:29.000 --> 1:15:32.080
<v Speaker 2>and the culture is a kind of glue that enables

1:15:32.120 --> 1:15:36.800
<v Speaker 2>people to coordinate, cooperate and have a sense of continuity.

1:15:37.240 --> 1:15:43.439
<v Speaker 2>But we also have levers for activating cultures, and we

1:15:43.520 --> 1:15:49.599
<v Speaker 2>have levers for altering cultures, and leaders like Li Kwan

1:15:49.680 --> 1:15:53.519
<v Speaker 2>yu are adept at this. He didn't regard culture as sacred.

1:15:53.600 --> 1:15:56.320
<v Speaker 2>He was a bit of a cultural engineer at a

1:15:56.400 --> 1:16:01.640
<v Speaker 2>time when that was regarded as, you know, an impossible

1:16:01.640 --> 1:16:04.600
<v Speaker 2>thing to do. That. You can't change the culture of

1:16:04.600 --> 1:16:07.719
<v Speaker 2>a nation. You can't create a new culture. You can't

1:16:08.040 --> 1:16:12.320
<v Speaker 2>ask a newly liberated people to appropriate aspects of the

1:16:12.360 --> 1:16:17.400
<v Speaker 2>culture from the former colonial era. But he is somebody

1:16:17.479 --> 1:16:20.120
<v Speaker 2>who felt like people are a little bit more flexible

1:16:20.200 --> 1:16:23.040
<v Speaker 2>than they've been given credit for. And he knew that

1:16:23.120 --> 1:16:27.799
<v Speaker 2>he himself personally was bicultural. He was very much Chinese

1:16:27.800 --> 1:16:30.400
<v Speaker 2>but also very much English, and he thought that a

1:16:30.400 --> 1:16:34.000
<v Speaker 2>lot of the Singaporeans of his generation were also bicultural,

1:16:34.040 --> 1:16:37.000
<v Speaker 2>and that was a resource that he could draw upon

1:16:37.479 --> 1:16:42.200
<v Speaker 2>to shape the new culture of independent Singapore.

1:16:42.320 --> 1:16:48.720
<v Speaker 1>Hu so fascinatingly, the former president of Singapore was had

1:16:48.760 --> 1:16:55.160
<v Speaker 1>both a Chinese and an English. Identally, how do babies

1:16:55.240 --> 1:16:59.759
<v Speaker 1>cognitively develop unidentality? What is their focus? Do they see

1:17:00.360 --> 1:17:05.680
<v Speaker 1>family members, do they see race? What affects babies cultural identities?

1:17:06.439 --> 1:17:09.880
<v Speaker 2>Well, race is very salient in this country because race

1:17:10.000 --> 1:17:15.799
<v Speaker 2>happens to map on to cultural communities that are different

1:17:15.800 --> 1:17:19.599
<v Speaker 2>from each other. But that's not the case in most

1:17:19.640 --> 1:17:22.960
<v Speaker 2>of the world. You know, in Russia and the Ukraine,

1:17:23.000 --> 1:17:25.320
<v Speaker 2>you can't tell from somebody's face which side they're on.

1:17:25.479 --> 1:17:30.240
<v Speaker 2>In Gaza, you can't tell who's Israeli and who's Palestinian

1:17:30.320 --> 1:17:37.040
<v Speaker 2>based on faces necessarily, and our evolutionary ancestors rarely encountered

1:17:37.080 --> 1:17:41.720
<v Speaker 2>anybody who was physiognomically different from themselves, So we're not

1:17:42.080 --> 1:17:46.880
<v Speaker 2>wired to use race as the basis of categorization. It's

1:17:46.920 --> 1:17:51.240
<v Speaker 2>something that even in this culture, children only learn later,

1:17:51.439 --> 1:17:54.519
<v Speaker 2>at like age six, to pay attention to race. But

1:17:54.600 --> 1:17:58.640
<v Speaker 2>there are certain cues that we seem to be wired

1:17:59.120 --> 1:18:02.800
<v Speaker 2>to pay attention to in order to recognize who's in

1:18:02.840 --> 1:18:06.160
<v Speaker 2>what group, and in order to recognize when we're around

1:18:06.200 --> 1:18:11.120
<v Speaker 2>tribe mates and thus should engage in our tribal norms

1:18:11.200 --> 1:18:14.679
<v Speaker 2>as a way of coordinating with them. And the number

1:18:14.680 --> 1:18:20.720
<v Speaker 2>one thing is language. Babies learn not only their mother's language,

1:18:20.880 --> 1:18:24.839
<v Speaker 2>but even their mother's dialect when they're in the womb,

1:18:25.760 --> 1:18:30.920
<v Speaker 2>So when they're born, they will already If you play

1:18:30.960 --> 1:18:37.480
<v Speaker 2>tape recordings to newborns of their mother's language or another language,

1:18:37.560 --> 1:18:40.840
<v Speaker 2>they will turn to look at their mother's language. They

1:18:40.840 --> 1:18:44.200
<v Speaker 2>don't speak yet, they can't understand anything, but they know

1:18:44.320 --> 1:18:48.360
<v Speaker 2>the patterns of the language. Even dialect is that way,

1:18:48.200 --> 1:18:52.160
<v Speaker 2>they will turn to a dialect. And the same kinds

1:18:52.160 --> 1:18:56.880
<v Speaker 2>of experiments are done where you have two adult strangers

1:18:56.960 --> 1:18:59.840
<v Speaker 2>in front of a baby and both of them are

1:19:00.080 --> 1:19:02.960
<v Speaker 2>offering a toy to the baby. Which toy does the

1:19:02.960 --> 1:19:09.280
<v Speaker 2>baby take? Well, they will preferentially interact and take a

1:19:09.320 --> 1:19:14.479
<v Speaker 2>toy from a stranger who speaks with their mother's language

1:19:14.600 --> 1:19:18.200
<v Speaker 2>or even their mother's dialect, as opposed to a stranger

1:19:18.520 --> 1:19:21.440
<v Speaker 2>who speaks with a different language or a different dialect.

1:19:21.479 --> 1:19:25.799
<v Speaker 2>So their brains have recognized languages and dialects as markers

1:19:25.840 --> 1:19:29.800
<v Speaker 2>of in group, and they preferentially interact with those people

1:19:29.880 --> 1:19:35.120
<v Speaker 2>and learn from those people. What's fascinating is that babies

1:19:35.160 --> 1:19:40.280
<v Speaker 2>also seem to be wired to expect that food choices

1:19:40.360 --> 1:19:46.360
<v Speaker 2>or cuisines will also be aligned with languages. So if

1:19:46.400 --> 1:19:49.960
<v Speaker 2>you put babies in an experiment where there is one

1:19:50.000 --> 1:19:54.240
<v Speaker 2>adult stranger who is speaking one language, say English, and

1:19:54.280 --> 1:19:58.439
<v Speaker 2>another one who is speaking another language, let's say Hindi,

1:19:59.000 --> 1:20:03.240
<v Speaker 2>and then they they see the person who's speaking English

1:20:03.280 --> 1:20:06.360
<v Speaker 2>eating one kind of food, and they see the person

1:20:06.400 --> 1:20:09.479
<v Speaker 2>who's speaking Hindi eating a different kind of food. And

1:20:09.520 --> 1:20:14.400
<v Speaker 2>then a third person comes in, say, speaking English, and

1:20:14.760 --> 1:20:19.400
<v Speaker 2>it starts eating the food that the Hindi speaking person

1:20:19.439 --> 1:20:22.360
<v Speaker 2>has been eating. The baby will be startled and look like,

1:20:22.400 --> 1:20:24.479
<v Speaker 2>oh my god, what's going on here? You're eating the

1:20:24.520 --> 1:20:26.960
<v Speaker 2>wrong food, you know. So what this tells us is

1:20:27.000 --> 1:20:30.360
<v Speaker 2>that babies are not wired to be racist, but they

1:20:30.400 --> 1:20:34.320
<v Speaker 2>are already judging us based on how we speak and

1:20:34.360 --> 1:20:35.000
<v Speaker 2>what we eat.

1:20:35.760 --> 1:20:38.280
<v Speaker 1>Who knew babies were foodies? I would never have guessed that.

1:20:38.280 --> 1:20:41.439
<v Speaker 1>That's fascinating, all right, So our speed round. Tell us

1:20:41.479 --> 1:20:44.280
<v Speaker 1>what you're keeping you entertained? What are you either listening

1:20:44.800 --> 1:20:45.400
<v Speaker 1>or watching?

1:20:45.960 --> 1:20:50.479
<v Speaker 2>Well, ironically enough, what I'm watching is ken Burn's Civil

1:20:50.560 --> 1:20:54.080
<v Speaker 2>War series, which I never saw the first time, and.

1:20:55.400 --> 1:20:55.639
<v Speaker 1>Great.

1:20:55.840 --> 1:20:57.519
<v Speaker 2>I'd written about the Civil War in the book and

1:20:57.560 --> 1:20:58.680
<v Speaker 2>then I wanted to watch it.

1:20:59.479 --> 1:21:02.240
<v Speaker 1>Let's talk about mentors who helped shape your career.

1:21:02.400 --> 1:21:05.679
<v Speaker 2>Yeah, as an undergraduate, I had a mentor named Michael Harper,

1:21:05.800 --> 1:21:08.760
<v Speaker 2>who was an African American poet at Brown, and he

1:21:09.240 --> 1:21:12.840
<v Speaker 2>sort of I wasn't African American obviously, but I liked

1:21:12.840 --> 1:21:16.040
<v Speaker 2>poetry and kind of came from a background similar to

1:21:16.080 --> 1:21:18.639
<v Speaker 2>his and unlike most of the people at Brown, And

1:21:20.040 --> 1:21:23.559
<v Speaker 2>you know, he was a great mentor warm figure and

1:21:23.600 --> 1:21:25.720
<v Speaker 2>someone who you know, paid attention to me when I

1:21:25.760 --> 1:21:29.280
<v Speaker 2>needed it. And then when I went to graduate school,

1:21:29.320 --> 1:21:32.320
<v Speaker 2>a guy named Richard Nisbitt who's a leading social psychologist.

1:21:32.840 --> 1:21:35.360
<v Speaker 2>And then when I started at Stanford, I had a

1:21:35.360 --> 1:21:39.280
<v Speaker 2>colleague named Hazel Marcus, who was a wonderful guide to

1:21:40.000 --> 1:21:42.479
<v Speaker 2>you know, understanding a profession that I had not much

1:21:42.520 --> 1:21:47.000
<v Speaker 2>introduction to and helped me, you know, avoid making lots

1:21:47.040 --> 1:21:47.599
<v Speaker 2>of mistakes.

1:21:47.960 --> 1:21:50.040
<v Speaker 1>Let's talk about books. What are some of your favorites?

1:21:50.040 --> 1:21:51.320
<v Speaker 1>What are you reading right now?

1:21:51.720 --> 1:21:55.200
<v Speaker 2>I just got yesterday a book called co Intelligence by

1:21:55.360 --> 1:21:59.160
<v Speaker 2>Ethan Mollick. It's a book about AI, but not not

1:21:59.280 --> 1:22:02.719
<v Speaker 2>a dystopian book about AI taking over, but it's about

1:22:02.760 --> 1:22:05.439
<v Speaker 2>how to use AI as your copilot, how to recognize

1:22:05.439 --> 1:22:07.439
<v Speaker 2>what AI is good at and what you're good at,

1:22:07.479 --> 1:22:09.439
<v Speaker 2>and how to use it, which I think I need

1:22:09.479 --> 1:22:11.519
<v Speaker 2>to start teaching my students because I think it's the

1:22:11.560 --> 1:22:12.200
<v Speaker 2>new reality.

1:22:12.760 --> 1:22:15.479
<v Speaker 1>And our final question, what sort of advice would you

1:22:15.560 --> 1:22:18.960
<v Speaker 1>give to a college grad interest in a career in

1:22:19.120 --> 1:22:23.639
<v Speaker 1>either academia, social psychology, or anything related.

1:22:24.520 --> 1:22:26.600
<v Speaker 2>Well, I say this to my nephews who are at

1:22:26.640 --> 1:22:31.920
<v Speaker 2>that age. Learn what AI is good at and also

1:22:32.120 --> 1:22:37.200
<v Speaker 2>learn AI's limitations, because I think that the facility in

1:22:37.360 --> 1:22:40.639
<v Speaker 2>using AI well and not using it poorly is really

1:22:40.640 --> 1:22:43.600
<v Speaker 2>going to be a distinguishing factor in the knowledge economy

1:22:43.640 --> 1:22:44.799
<v Speaker 2>career is going forward.

1:22:45.160 --> 1:22:47.799
<v Speaker 1>Thank you, professor for being so generous with your time.

1:22:48.080 --> 1:22:52.320
<v Speaker 1>This has really been absolutely intriguing. We have been speaking

1:22:52.640 --> 1:22:56.719
<v Speaker 1>with Professor Michael Marris of Columbia Graduate School of Business

1:22:57.080 --> 1:22:59.920
<v Speaker 1>and author of the book Tribal How the cultural instinct

1:23:00.120 --> 1:23:03.920
<v Speaker 1>that divide us can help bring us together. If you

1:23:04.160 --> 1:23:07.040
<v Speaker 1>enjoy this conversation, well check out any of the previous

1:23:07.439 --> 1:23:10.880
<v Speaker 1>five hundred and fifty we've done over the past ten

1:23:10.960 --> 1:23:15.120
<v Speaker 1>plus years. You can find those at iTunes, Spotify, YouTube,

1:23:15.240 --> 1:23:18.960
<v Speaker 1>wherever you find your favorite podcast, and check out my

1:23:19.040 --> 1:23:22.880
<v Speaker 1>new podcast at the Money, short ten minute conversations with

1:23:23.000 --> 1:23:27.080
<v Speaker 1>experts about issues that affect your money earning it, spending it,

1:23:27.120 --> 1:23:31.000
<v Speaker 1>and most importantly investing it at the Money wherever you

1:23:31.080 --> 1:23:34.839
<v Speaker 1>find your favorite podcasts and in the Masters in Business

1:23:34.880 --> 1:23:37.479
<v Speaker 1>feed I would be remiss if I did not thank

1:23:37.520 --> 1:23:41.000
<v Speaker 1>the crack team that helps put these conversations together each week.

1:23:41.200 --> 1:23:45.120
<v Speaker 1>My audio engineer is Steve Gonzalez. My producer is Anna Luke.

1:23:45.760 --> 1:23:49.120
<v Speaker 1>Sage Bauman is the head of Podcasts at Bloomberg. Sean

1:23:49.200 --> 1:23:54.080
<v Speaker 1>Russo is my researcher. I'm Barry Ritoltz. You've been listening

1:23:54.120 --> 1:23:57.080
<v Speaker 1>to Masters in Business on Bloomberg Radio.

1:24:01.120 --> 1:24:03.479
<v Speaker 2>Conta