1 00:00:02,560 --> 00:00:05,960 Speaker 1: Hey fam, Hello sunshine. Today, on the bright side, we've 2 00:00:05,960 --> 00:00:09,160 Speaker 1: got the brilliant mind behind some of the most unique 3 00:00:09,200 --> 00:00:12,640 Speaker 1: ice cream flavors that we've ever heard of. Jenny Britton 4 00:00:12,760 --> 00:00:15,920 Speaker 1: of Jenny's Splendid ice Creams is here with her secret 5 00:00:16,000 --> 00:00:20,520 Speaker 1: recipe for success. It's Wednesday, April twenty fourth. I'm Danielle Robe. 6 00:00:20,160 --> 00:00:21,240 Speaker 2: And I'm Simone. Boys. 7 00:00:21,600 --> 00:00:25,919 Speaker 3: This is the bright side from Hello Sunshine. Okay, Danielle, 8 00:00:25,920 --> 00:00:30,160 Speaker 3: I've known you for what eight months now? I still 9 00:00:30,160 --> 00:00:32,440 Speaker 3: am not clear on this. Are you a hugger? 10 00:00:32,960 --> 00:00:33,720 Speaker 1: You're not clear. 11 00:00:34,080 --> 00:00:34,559 Speaker 2: I don't know. 12 00:00:34,680 --> 00:00:37,159 Speaker 3: Are you physically affectionate with your friends? Does that make 13 00:00:37,200 --> 00:00:38,760 Speaker 3: you comfortable or uncomfortable? 14 00:00:39,040 --> 00:00:42,239 Speaker 1: I am such a hugger. I'm such a cuddler. Yeah right, 15 00:00:42,720 --> 00:00:46,320 Speaker 1: love it. That is with people. I know. When people 16 00:00:46,360 --> 00:00:49,400 Speaker 1: I don't know hug me, I get a little uncomfortable. 17 00:00:49,520 --> 00:00:52,360 Speaker 1: Not women, let me be clear. Men. When men I 18 00:00:52,360 --> 00:00:56,520 Speaker 1: don't know names or like, do like a real juicy 19 00:00:56,600 --> 00:00:59,200 Speaker 1: kiss on the cheek, I'm like, I don't know you. 20 00:00:59,200 --> 00:01:01,520 Speaker 2: You know, kiss on the cheek is never okay? 21 00:01:01,720 --> 00:01:04,080 Speaker 1: You grew up in my hand. All those guys do that. 22 00:01:04,280 --> 00:01:07,160 Speaker 3: Don't even get me started on the microaggressions. From f 23 00:01:07,240 --> 00:01:10,000 Speaker 3: boys and men. Okay, I mean there's so many, like 24 00:01:10,080 --> 00:01:12,320 Speaker 3: when you're like in a crowded place and they like 25 00:01:12,400 --> 00:01:15,080 Speaker 3: brush their hand along like the small of your. 26 00:01:14,959 --> 00:01:18,400 Speaker 2: Back, that it gives me the checuse me, excuse me. 27 00:01:18,800 --> 00:01:20,600 Speaker 1: I wish you could see her face right now as 28 00:01:20,600 --> 00:01:22,920 Speaker 1: she's doing this. No, I yeah, I don't like that. 29 00:01:23,000 --> 00:01:25,720 Speaker 1: But from women, all the hugs, all the love, all 30 00:01:25,760 --> 00:01:28,200 Speaker 1: the handholding. Just call me Drew Barrymore. 31 00:01:28,360 --> 00:01:29,280 Speaker 2: Okay, this is great. 32 00:01:29,720 --> 00:01:33,400 Speaker 3: This is great, Drew Barrymore, Because I mean, I'm a 33 00:01:33,480 --> 00:01:36,920 Speaker 3: hugger too. I love physical touch from friends, and it 34 00:01:36,920 --> 00:01:38,880 Speaker 3: can go along way when you're feeling down right. But 35 00:01:38,920 --> 00:01:40,600 Speaker 3: now there's actually science to back it up. 36 00:01:40,720 --> 00:01:41,360 Speaker 2: What do you mean? 37 00:01:42,240 --> 00:01:44,880 Speaker 3: So I came across the study that showed that getting 38 00:01:44,880 --> 00:01:47,840 Speaker 3: a hug or a pat on the back right before 39 00:01:47,840 --> 00:01:51,480 Speaker 3: you have to do something challenging can in some cases 40 00:01:51,480 --> 00:01:53,080 Speaker 3: actually reduce your stress levels. 41 00:01:54,200 --> 00:01:58,480 Speaker 1: I get that. Sometimes I ask to borrow somebody else's 42 00:01:58,520 --> 00:02:01,520 Speaker 1: nervous system. I feel, why are you looking at me 43 00:02:01,600 --> 00:02:01,760 Speaker 1: like that? 44 00:02:02,320 --> 00:02:03,760 Speaker 2: I don't. 45 00:02:03,920 --> 00:02:06,240 Speaker 3: I just have so many questions. But also that sounds 46 00:02:06,240 --> 00:02:11,600 Speaker 3: so Danielle borrow someone else's nervous See, it's real, we're 47 00:02:11,600 --> 00:02:13,720 Speaker 3: not there yet. Technology is not there yet. 48 00:02:13,919 --> 00:02:17,360 Speaker 1: No, I'm telling you, if you are really stressed, everybody 49 00:02:17,360 --> 00:02:19,680 Speaker 1: feels it differently. I always feel stressed in my chest. 50 00:02:19,680 --> 00:02:21,639 Speaker 1: Some people feel it in their gut or their throat. 51 00:02:22,120 --> 00:02:24,639 Speaker 1: But when I get that feeling of overwhelm, if I'm 52 00:02:24,639 --> 00:02:27,040 Speaker 1: with someone I love, I'm like, can I just hug 53 00:02:27,080 --> 00:02:29,280 Speaker 1: you for ten seconds? Can you give me your nervous 54 00:02:29,320 --> 00:02:29,840 Speaker 1: hit stuff? 55 00:02:29,880 --> 00:02:30,600 Speaker 2: That makes more sense? 56 00:02:30,680 --> 00:02:33,560 Speaker 1: Yeah, and it calms you down. Also, go outside, yes, 57 00:02:33,720 --> 00:02:35,280 Speaker 1: if you don't have someone to hug. 58 00:02:35,120 --> 00:02:36,800 Speaker 2: Stick your feet in the grass, for sure. 59 00:02:36,800 --> 00:02:40,280 Speaker 1: But there's something about it. Breathe somebody else's skin and 60 00:02:40,360 --> 00:02:43,480 Speaker 1: like heartbeat and I, yeah, I just want to borrow 61 00:02:43,480 --> 00:02:44,079 Speaker 1: their nervouses. 62 00:02:44,120 --> 00:02:45,959 Speaker 2: And y'all just wants to wear your skin, No big deal. 63 00:02:46,200 --> 00:02:49,240 Speaker 1: Have you ever seen those videos on Instagram where like 64 00:02:49,320 --> 00:02:52,000 Speaker 1: girls climb into their boyfriend's sweatpants and they're like, I 65 00:02:52,040 --> 00:02:53,000 Speaker 1: just want to be close to you. 66 00:02:53,680 --> 00:02:54,080 Speaker 2: That's me. 67 00:02:55,080 --> 00:02:57,840 Speaker 1: It's great, really close, great, good to know. Are you 68 00:02:57,880 --> 00:02:58,840 Speaker 1: not like that with Michael? 69 00:02:59,520 --> 00:02:59,800 Speaker 2: No? 70 00:03:00,240 --> 00:03:00,799 Speaker 1: Were you ever? 71 00:03:01,520 --> 00:03:05,000 Speaker 2: No? That's just not me really no, it's not my DNA. 72 00:03:05,120 --> 00:03:06,519 Speaker 1: You hugged me when we first met. 73 00:03:06,639 --> 00:03:09,080 Speaker 2: I yeah, but I'm not like, let me wear your 74 00:03:09,080 --> 00:03:10,960 Speaker 2: sweatpants like me alsine. 75 00:03:12,880 --> 00:03:14,600 Speaker 1: Wow, I feel personally attacked. 76 00:03:14,760 --> 00:03:18,560 Speaker 3: I mean, I'm just sorry, it's just not that's what 77 00:03:18,639 --> 00:03:22,119 Speaker 3: I sound like. No, that's what the TikTokers sound like. Right, 78 00:03:22,919 --> 00:03:26,400 Speaker 3: okay whatever, moving on. Okay, So this study is actually 79 00:03:26,480 --> 00:03:29,160 Speaker 3: really interesting. So the researchers at the University of Boswell 80 00:03:29,240 --> 00:03:33,600 Speaker 3: studied videos of sixty NCAA women's basketball games and they 81 00:03:33,639 --> 00:03:37,400 Speaker 3: were looking at what happens right before free throws. So 82 00:03:37,480 --> 00:03:41,080 Speaker 3: they found that the chance that the player would score 83 00:03:41,320 --> 00:03:43,680 Speaker 3: went up when their teammates gave them just a pat 84 00:03:43,760 --> 00:03:46,280 Speaker 3: on the back that's it, or even just like squeezing 85 00:03:46,320 --> 00:03:49,200 Speaker 3: their hand before they took their shot. Huh, Danielle, do 86 00:03:49,240 --> 00:03:52,240 Speaker 3: you have any other physical touch hacks for confidence? 87 00:03:52,520 --> 00:03:54,280 Speaker 1: I don't know if I do just that I like 88 00:03:54,320 --> 00:03:56,520 Speaker 1: a good hug, but I do like I moderate a 89 00:03:56,560 --> 00:03:59,560 Speaker 1: lot of panels, or do like hosting events live and 90 00:03:59,640 --> 00:04:02,800 Speaker 1: if I know somebody in the audience and like we 91 00:04:02,840 --> 00:04:04,520 Speaker 1: just kind of give each other a head nod or 92 00:04:04,560 --> 00:04:07,960 Speaker 1: like lock eyes, that makes me feel more confident. So 93 00:04:08,240 --> 00:04:11,680 Speaker 1: I do believe in the power of support in that way. 94 00:04:11,880 --> 00:04:13,040 Speaker 2: You know, the one that I really like. 95 00:04:13,080 --> 00:04:16,160 Speaker 3: And this has been well researched is the superhero pos. 96 00:04:16,440 --> 00:04:18,720 Speaker 3: You have to spread your legs out about like shoulder 97 00:04:18,800 --> 00:04:21,159 Speaker 3: length apart, and you stick your hands on your hips 98 00:04:21,160 --> 00:04:24,200 Speaker 3: like your wonder Woman, and something about it just like 99 00:04:24,400 --> 00:04:27,080 Speaker 3: calms you down and instills you with confidence. 100 00:04:27,120 --> 00:04:27,880 Speaker 1: Does that really work? 101 00:04:28,080 --> 00:04:28,799 Speaker 2: I think it does. 102 00:04:29,080 --> 00:04:29,559 Speaker 1: That's cool. 103 00:04:29,600 --> 00:04:30,679 Speaker 2: I think it does. Okay. 104 00:04:30,680 --> 00:04:33,640 Speaker 3: Speaking of reducing stress, Danielle, I saw another article this week, 105 00:04:33,680 --> 00:04:36,919 Speaker 3: and this one is about reading your partner's stress language. 106 00:04:37,400 --> 00:04:41,359 Speaker 3: We know about love languages, but stress languages. Hmmm, this 107 00:04:41,520 --> 00:04:44,960 Speaker 3: is interesting to me very so. Stress languages is a 108 00:04:45,040 --> 00:04:48,760 Speaker 3: term coined by author and wellness expert Chantal Donnelly, and 109 00:04:48,839 --> 00:04:51,280 Speaker 3: she says that stress languages are all about the way 110 00:04:51,320 --> 00:04:55,039 Speaker 3: that we react to and express our stress. So each 111 00:04:55,120 --> 00:04:58,159 Speaker 3: person has a different way that this manifests, and it's 112 00:04:58,160 --> 00:05:01,800 Speaker 3: important to understand how you partner reacts to stress so 113 00:05:01,839 --> 00:05:03,039 Speaker 3: that you can better support them. 114 00:05:03,240 --> 00:05:05,800 Speaker 1: Same as love language, I love exactly exactly. 115 00:05:05,839 --> 00:05:08,039 Speaker 3: It feels like this is long overdue, like we've needed 116 00:05:08,120 --> 00:05:09,000 Speaker 3: this language. 117 00:05:09,360 --> 00:05:12,520 Speaker 1: Yeah, I agree, fight, flight or freeze. We need like 118 00:05:12,640 --> 00:05:15,320 Speaker 1: a language for all of them. There's five of them, right. 119 00:05:15,400 --> 00:05:18,760 Speaker 3: Yes, So we have the fixer and these are people 120 00:05:18,800 --> 00:05:21,799 Speaker 3: who try to fix situations even when they're not invited 121 00:05:21,800 --> 00:05:24,000 Speaker 3: to fix them, and they often wind up doing more 122 00:05:24,000 --> 00:05:26,839 Speaker 3: harm than good. They cross boundaries, they're overbearing. 123 00:05:31,200 --> 00:05:33,520 Speaker 1: I know who this reminds me of, but I can't. 124 00:05:33,240 --> 00:05:34,800 Speaker 2: Say I know who this reminds me of. 125 00:05:34,839 --> 00:05:35,000 Speaker 1: Two. 126 00:05:35,880 --> 00:05:39,119 Speaker 3: We all know a fixer, Oh, we know fixers? Yeah, Okay. 127 00:05:39,120 --> 00:05:43,719 Speaker 3: There's also the denier. The deniers suppress and minimize negative emotions, 128 00:05:43,720 --> 00:05:46,360 Speaker 3: so they're the type to think that the glass is 129 00:05:46,400 --> 00:05:49,960 Speaker 3: half full even when they're struggling, when they're really strugs 130 00:05:49,960 --> 00:05:53,480 Speaker 3: to funk, and they just act like the problem doesn't exist. 131 00:05:54,040 --> 00:05:55,760 Speaker 1: I mean, I guess that's one way if that works 132 00:05:55,800 --> 00:05:56,080 Speaker 1: for you. 133 00:05:56,480 --> 00:05:57,920 Speaker 3: As I'm going through this, I want you to think 134 00:05:57,920 --> 00:05:59,760 Speaker 3: about which one you are, Okay, okay, and I'll do 135 00:05:59,800 --> 00:06:02,960 Speaker 3: this Okay. The next one is the number, and they 136 00:06:03,000 --> 00:06:06,680 Speaker 3: tend to self medicate with alcohol or other substances like also, 137 00:06:06,880 --> 00:06:09,240 Speaker 3: using screen time or overworking can be a method of 138 00:06:09,400 --> 00:06:10,120 Speaker 3: escape for them. 139 00:06:10,400 --> 00:06:12,239 Speaker 1: I know a lot of my friends do the screen 140 00:06:12,279 --> 00:06:12,680 Speaker 1: time thing. 141 00:06:12,960 --> 00:06:15,359 Speaker 3: Yeah, I will say I'm a former number, I'm a 142 00:06:15,440 --> 00:06:20,400 Speaker 3: reformed number. Then we have the exploder. Exploders are aggressive, angry, 143 00:06:20,560 --> 00:06:22,640 Speaker 3: quick to point the finger at other people. They can 144 00:06:22,720 --> 00:06:25,680 Speaker 3: gravitate towards catastrophic thinking. They might storm off in the 145 00:06:25,720 --> 00:06:29,120 Speaker 3: middle of a conversation blame other people for their stress. 146 00:06:29,240 --> 00:06:31,520 Speaker 1: I have always admired exploders. 147 00:06:32,120 --> 00:06:33,160 Speaker 2: You admire them, I. 148 00:06:33,160 --> 00:06:37,280 Speaker 1: Do, I think because I'm the opposite. 149 00:06:37,560 --> 00:06:41,159 Speaker 3: Okay, wait, the imploder is number five, and imploders internalize 150 00:06:41,200 --> 00:06:44,200 Speaker 3: their stress and they tend to spiral into self criticism 151 00:06:44,279 --> 00:06:44,719 Speaker 3: and shame. 152 00:06:44,960 --> 00:06:48,160 Speaker 1: Yeah that's me for sure. I hold it all inside 153 00:06:48,200 --> 00:06:51,719 Speaker 1: and then just have a good cry, usually in the 154 00:06:51,760 --> 00:06:54,800 Speaker 1: shower or in my car. But I've always admired exploders 155 00:06:54,800 --> 00:06:56,880 Speaker 1: because they just get it out of their system. 156 00:06:57,120 --> 00:06:59,719 Speaker 2: But exploder's got to be really hard to live with too. 157 00:07:00,200 --> 00:07:02,839 Speaker 1: I know an exploder. I have lived with an exploder, 158 00:07:03,160 --> 00:07:06,920 Speaker 1: and they feel better, But then the other person has 159 00:07:07,000 --> 00:07:09,280 Speaker 1: to live with all their words for the next few 160 00:07:09,360 --> 00:07:10,920 Speaker 1: days or maybe forever. 161 00:07:10,720 --> 00:07:13,000 Speaker 3: If we're being honest, like, we all have moments where 162 00:07:13,000 --> 00:07:15,880 Speaker 3: we are exploders. We have all exploded in certain situations, 163 00:07:15,920 --> 00:07:17,800 Speaker 3: and then you have to also live with those things 164 00:07:17,800 --> 00:07:19,200 Speaker 3: that you said while you were exploding. 165 00:07:19,440 --> 00:07:21,920 Speaker 1: Yeah, although a lot of exploders like black out and 166 00:07:21,960 --> 00:07:23,720 Speaker 1: forget what they said and just s are like, oh, yeah, 167 00:07:23,760 --> 00:07:24,880 Speaker 1: I got it out, I'm better now. 168 00:07:25,080 --> 00:07:27,280 Speaker 3: I'm trying to think which one. I am definitely not 169 00:07:27,320 --> 00:07:32,200 Speaker 3: a fixer. I'm probably a denier. Really, yeah, I'm miss 170 00:07:32,360 --> 00:07:33,920 Speaker 3: little miss toxic positivity. 171 00:07:34,800 --> 00:07:36,280 Speaker 2: Little miss that's. 172 00:07:36,120 --> 00:07:39,000 Speaker 1: A good meme for you. Uh, what do you mean? 173 00:07:39,720 --> 00:07:46,680 Speaker 3: I really try to just push through and minimize and 174 00:07:47,200 --> 00:07:49,960 Speaker 3: stay positive. I think it's I think part of it 175 00:07:50,040 --> 00:07:52,960 Speaker 3: is good, you know. I think I developed it as 176 00:07:52,960 --> 00:07:55,440 Speaker 3: a coping mechanism growing up as an only child, moving 177 00:07:55,440 --> 00:07:59,880 Speaker 3: around so much, having to be strong. 178 00:07:59,600 --> 00:08:03,560 Speaker 1: And new, and that makes a lot of sense. Yeah, yeah, 179 00:08:03,560 --> 00:08:04,880 Speaker 1: it is a defense mechanism. 180 00:08:05,040 --> 00:08:07,560 Speaker 2: Yeah, which one of these is healthy? I'm still unclear. 181 00:08:07,800 --> 00:08:09,440 Speaker 1: Yeah, I don't are any of them. 182 00:08:09,720 --> 00:08:11,640 Speaker 2: Which one should we be aiming for? 183 00:08:12,280 --> 00:08:15,520 Speaker 1: I also feel like, similar to love languages, you can 184 00:08:15,560 --> 00:08:18,320 Speaker 1: be a little bit of a few exactly like I 185 00:08:18,360 --> 00:08:21,679 Speaker 1: think I'm a little bit of a denier, a little 186 00:08:21,680 --> 00:08:22,400 Speaker 1: bit of a fixer. 187 00:08:22,760 --> 00:08:25,520 Speaker 3: Chantal tell us who we should be? Who are we 188 00:08:25,560 --> 00:08:27,520 Speaker 3: supposed to be here? Because I'm unclear on that. 189 00:08:27,720 --> 00:08:30,840 Speaker 1: I would really like to know. Okay, here's what I'm 190 00:08:30,880 --> 00:08:34,800 Speaker 1: curious about. Yeah, if you're out with somebody and you're 191 00:08:34,840 --> 00:08:38,600 Speaker 1: realizing that you're in one of these stress responses, Yeah, 192 00:08:38,679 --> 00:08:41,000 Speaker 1: are you admitting it? In person, like, if you're on 193 00:08:41,040 --> 00:08:44,200 Speaker 1: a date, are you asking your date which stress response 194 00:08:44,240 --> 00:08:44,560 Speaker 1: they are? 195 00:08:44,800 --> 00:08:47,480 Speaker 3: I think you should bring a print out and actually 196 00:08:47,720 --> 00:08:51,000 Speaker 3: to make it interactive, just create some checkboxes and like 197 00:08:51,080 --> 00:08:53,480 Speaker 3: create a questionnaire and ask them to go through and answer. 198 00:08:53,960 --> 00:08:55,520 Speaker 1: I should do that on my next date. I think 199 00:08:55,559 --> 00:08:58,839 Speaker 1: I'll be really popular with all the guys. Maybe I'll 200 00:08:58,840 --> 00:09:00,560 Speaker 1: ask them for their credit report right after. 201 00:09:00,760 --> 00:09:03,120 Speaker 2: Didn't somebody say that you asked too many questions on dates? 202 00:09:03,240 --> 00:09:03,400 Speaker 4: Yeah? 203 00:09:03,440 --> 00:09:05,520 Speaker 1: I got feedback that the date felt like an interview. 204 00:09:05,679 --> 00:09:08,360 Speaker 2: I think you should double down. I think you should 205 00:09:08,440 --> 00:09:08,880 Speaker 2: lean in. 206 00:09:09,000 --> 00:09:10,800 Speaker 1: Whose side are you on? Are you trying to get 207 00:09:10,800 --> 00:09:12,600 Speaker 1: me married or are you trying to keep me single? 208 00:09:14,120 --> 00:09:16,600 Speaker 1: My mom is gonna have to call you. Oh, I 209 00:09:16,679 --> 00:09:17,760 Speaker 1: know what side she's on. 210 00:09:20,520 --> 00:09:23,440 Speaker 3: After the break, we sit down with entrepreneur and literal 211 00:09:23,480 --> 00:09:27,160 Speaker 3: tastemaker Jenny Britton, the founder of Jenny's Splendid ice Cream. 212 00:09:27,760 --> 00:09:28,760 Speaker 2: We're gonna find out. 213 00:09:28,640 --> 00:09:31,600 Speaker 3: How her company went from one single scoop shop to 214 00:09:31,760 --> 00:09:33,680 Speaker 3: a national ice cream sensation. 215 00:09:34,200 --> 00:09:37,679 Speaker 1: Dare I say we're getting the scoop? Oh? Stay with us. 216 00:09:46,640 --> 00:09:50,320 Speaker 1: We're back on the bright side with entrepreneur James Beard, 217 00:09:50,400 --> 00:09:54,120 Speaker 1: Award winner and the person responsible for some of our 218 00:09:54,360 --> 00:09:59,120 Speaker 1: very favorite ice cream flavors. Jenny Britton is here aka 219 00:09:59,320 --> 00:10:02,079 Speaker 1: the brains be behind Jenny's splendid ice creams. 220 00:10:02,320 --> 00:10:02,960 Speaker 2: You know Danielle. 221 00:10:03,040 --> 00:10:06,240 Speaker 3: Jenny started with a single scoop shop in Columbus, Ohio 222 00:10:06,280 --> 00:10:09,480 Speaker 3: twenty years ago, but since then she's built an empire 223 00:10:09,559 --> 00:10:13,839 Speaker 3: with more than eighty scoop shops nationwide and pints available 224 00:10:14,040 --> 00:10:16,800 Speaker 3: at major grocery stores. You know you've seen them on 225 00:10:16,840 --> 00:10:19,600 Speaker 3: your shelves. She's here to talk about what it took 226 00:10:19,640 --> 00:10:23,640 Speaker 3: to get there and how she creates those delicious flavors 227 00:10:23,760 --> 00:10:26,080 Speaker 3: that we can't get out of our heads or mouths. 228 00:10:26,320 --> 00:10:29,000 Speaker 3: Welcome to the bright side, Jenny, Hi. 229 00:10:28,960 --> 00:10:32,000 Speaker 4: It's so great to be here. Love talking flavor, Jenny. 230 00:10:32,040 --> 00:10:35,280 Speaker 1: My freezer is full of your ice cream. I see 231 00:10:35,320 --> 00:10:37,760 Speaker 1: your name almost every night when I open my freezer door. 232 00:10:38,600 --> 00:10:41,079 Speaker 4: I love that so much. You know, it's funny because 233 00:10:41,520 --> 00:10:44,400 Speaker 4: when I see a woman's name on a brand, first 234 00:10:44,440 --> 00:10:46,520 Speaker 4: of all, I usually reach out to her and say hello. 235 00:10:46,920 --> 00:10:49,720 Speaker 4: So like Target, for instance, there are so many women 236 00:10:50,280 --> 00:10:52,800 Speaker 4: founders in Target. But I honestly like sometimes when I 237 00:10:52,800 --> 00:10:55,720 Speaker 4: see those packages, I will wave like wave through them 238 00:10:56,040 --> 00:10:58,320 Speaker 4: to people, like there's some energy in the universe where 239 00:10:58,320 --> 00:11:01,440 Speaker 4: I can like speak to people through through these packages. 240 00:11:01,480 --> 00:11:02,840 Speaker 4: So I don't know, Just imagine me on the other 241 00:11:02,920 --> 00:11:05,320 Speaker 4: side when you see that, like waving to you. 242 00:11:05,800 --> 00:11:09,200 Speaker 3: Saying Hi, Jenny, your ice cream hits different to me. 243 00:11:09,480 --> 00:11:13,200 Speaker 3: It's genuine hospitality in a pint. I love the way 244 00:11:13,240 --> 00:11:16,800 Speaker 3: that you view this industry and ice cream through that 245 00:11:16,880 --> 00:11:20,640 Speaker 3: lens of gathering and hospitality. What are some of your 246 00:11:20,720 --> 00:11:22,959 Speaker 3: earliest splendid memories of ice cream? 247 00:11:23,120 --> 00:11:24,720 Speaker 4: Oh my gosh, that's so neat that you say that. 248 00:11:24,760 --> 00:11:28,280 Speaker 4: I love it so much because I'm a Midwesterner and 249 00:11:28,960 --> 00:11:34,520 Speaker 4: it really always is that sort of Midwestern tradition of 250 00:11:34,559 --> 00:11:37,760 Speaker 4: coming together and serving each other. You know, it's funny 251 00:11:37,800 --> 00:11:40,040 Speaker 4: that I put my name on my company. I did 252 00:11:40,040 --> 00:11:41,880 Speaker 4: not want to do that. That is not something that 253 00:11:41,920 --> 00:11:45,520 Speaker 4: Midwesterners do. We need to just hide because it's never 254 00:11:45,559 --> 00:11:48,080 Speaker 4: about one person, and even at Jenny's it isn't. But 255 00:11:48,200 --> 00:11:49,959 Speaker 4: ice cream in the Midwest is like and I think 256 00:11:49,960 --> 00:11:52,280 Speaker 4: that's true of everywhere, but I mean, especially in the 257 00:11:52,320 --> 00:11:54,440 Speaker 4: eighties and nineties when I was coming up, it's something 258 00:11:54,440 --> 00:11:57,679 Speaker 4: that you do. It's like not a dessert. You know, 259 00:11:57,679 --> 00:11:59,160 Speaker 4: a lot of times in the Midwest will eat like 260 00:11:59,200 --> 00:12:02,320 Speaker 4: cinnamon rolls before for dinner. Ice Cream was just something 261 00:12:02,360 --> 00:12:04,720 Speaker 4: that we did almost every night before bed. So we 262 00:12:04,720 --> 00:12:08,559 Speaker 4: would actually have ice cream at my grandmother's house before bed, 263 00:12:08,559 --> 00:12:11,760 Speaker 4: and that's probably my earliest memory. It was like this caring, 264 00:12:11,960 --> 00:12:16,839 Speaker 4: loving thing to do. It's a ritual almost of care, 265 00:12:17,360 --> 00:12:20,040 Speaker 4: which I think is so beautiful and ice cream is 266 00:12:20,080 --> 00:12:21,520 Speaker 4: that way. I mean, I always say ice cream is 267 00:12:21,559 --> 00:12:22,920 Speaker 4: there for you with you win the game or lose 268 00:12:22,920 --> 00:12:25,040 Speaker 4: the game, and it does it makes you feel better 269 00:12:25,080 --> 00:12:25,600 Speaker 4: no matter what. 270 00:12:26,120 --> 00:12:29,280 Speaker 1: You've been creating ice cream flavors for more than two 271 00:12:29,400 --> 00:12:33,200 Speaker 1: decades and the names and the flavors are so unique. 272 00:12:33,240 --> 00:12:37,559 Speaker 1: There's fluffer nut or pie, maple soaked pancakes. The one 273 00:12:37,559 --> 00:12:40,960 Speaker 1: that I crave the most is brambleberry crisp. Where do 274 00:12:41,040 --> 00:12:41,960 Speaker 1: you come up with these? 275 00:12:42,240 --> 00:12:45,440 Speaker 4: I started in a public market, so I was making 276 00:12:45,440 --> 00:12:48,600 Speaker 4: whatever flavors I wanted to and just listening to feedback constantly. 277 00:12:48,640 --> 00:12:50,240 Speaker 4: So I would get some ingredients, i'd make the ice 278 00:12:50,280 --> 00:12:52,959 Speaker 4: creams and then I would give people samples. So I 279 00:12:52,960 --> 00:12:56,000 Speaker 4: would just listen to feedback constantly. And when you do 280 00:12:56,080 --> 00:12:58,720 Speaker 4: that for a decade, you get a sense of not 281 00:12:58,760 --> 00:13:00,760 Speaker 4: only what you want and what you like which is 282 00:13:00,800 --> 00:13:04,360 Speaker 4: always app For me, it's always butter caramel, peanut, butter 283 00:13:04,800 --> 00:13:07,480 Speaker 4: brambleberries because we actually picked brambleberries when I was a 284 00:13:07,520 --> 00:13:10,720 Speaker 4: kid and made crisp out of it. But you know 285 00:13:10,760 --> 00:13:12,360 Speaker 4: what you're adding to the world, but you're also listening 286 00:13:12,400 --> 00:13:13,800 Speaker 4: to feedback, so you kind of get a really good 287 00:13:13,840 --> 00:13:16,480 Speaker 4: sense of what you're doing and what people want. And 288 00:13:16,520 --> 00:13:18,959 Speaker 4: I think that's true of whatever it is you're making. 289 00:13:19,000 --> 00:13:20,520 Speaker 4: If you want to be an entrepreneur, to get as 290 00:13:20,520 --> 00:13:21,880 Speaker 4: close as you can for as long as you can 291 00:13:21,920 --> 00:13:25,720 Speaker 4: to your customers and just start playing around and then listen, 292 00:13:26,120 --> 00:13:28,000 Speaker 4: because you have to bring something new to it. If 293 00:13:28,000 --> 00:13:29,760 Speaker 4: I had just started making all the flavors that people 294 00:13:29,760 --> 00:13:31,920 Speaker 4: thought they wanted, like cookies and cream and mint chocolate 295 00:13:32,000 --> 00:13:34,480 Speaker 4: chip and all that, nobody would have come to me. 296 00:13:34,679 --> 00:13:36,520 Speaker 4: People would have told me that's what they wanted, but 297 00:13:36,600 --> 00:13:39,920 Speaker 4: ultimately that's not would have built my business. And yet 298 00:13:40,280 --> 00:13:42,560 Speaker 4: the first, you know, the early flavors that I was 299 00:13:42,600 --> 00:13:46,360 Speaker 4: making probably weren't exciting enough either, you know, so it 300 00:13:46,400 --> 00:13:49,200 Speaker 4: really was like it kind of had to like evolve together. 301 00:13:49,600 --> 00:13:52,480 Speaker 1: You put all these ingredients in ice cream that I 302 00:13:52,520 --> 00:13:55,319 Speaker 1: would have never thought of in ice cream, like there's 303 00:13:55,840 --> 00:13:59,720 Speaker 1: olive oil and just these ingredients that are so outside 304 00:13:59,760 --> 00:14:01,320 Speaker 1: of the realm of ice cream. 305 00:14:01,480 --> 00:14:03,640 Speaker 4: Yeah, well that comes from the farmer's market. Whatever was 306 00:14:03,679 --> 00:14:07,000 Speaker 4: there became ice cream at some point. Even you know, 307 00:14:07,320 --> 00:14:11,439 Speaker 4: fish and any cheese that the cheesemonger had, or any 308 00:14:11,480 --> 00:14:15,440 Speaker 4: wine or variation of some kind of spirit, or you know, 309 00:14:15,559 --> 00:14:18,200 Speaker 4: anything that was in the market. And all of those 310 00:14:18,280 --> 00:14:20,640 Speaker 4: beautiful merchants who were there every day, you know, and 311 00:14:20,680 --> 00:14:23,160 Speaker 4: they knew everything about what they sold. When they got 312 00:14:23,160 --> 00:14:25,480 Speaker 4: something new, I was always the first person they thought of, 313 00:14:25,920 --> 00:14:27,640 Speaker 4: so I would trade. I would make ice cream out 314 00:14:27,640 --> 00:14:28,880 Speaker 4: of whatever it is that they brought me, and then 315 00:14:28,880 --> 00:14:30,400 Speaker 4: I would trade them for the product so that I 316 00:14:30,440 --> 00:14:33,080 Speaker 4: could then sell that ice cream to my customers. I 317 00:14:33,120 --> 00:14:35,040 Speaker 4: didn't have any money in the beginning at all, so 318 00:14:35,080 --> 00:14:37,040 Speaker 4: a lot of it was just done on trade for years. 319 00:14:37,720 --> 00:14:39,680 Speaker 2: Sorry, I have to rewind fish ice cream. 320 00:14:40,120 --> 00:14:42,680 Speaker 4: Yeah, I mean, I'm not saying it it needs to 321 00:14:42,720 --> 00:14:44,600 Speaker 4: be made or that it was. 322 00:14:45,040 --> 00:14:45,280 Speaker 3: You know. 323 00:14:45,360 --> 00:14:47,440 Speaker 4: The weird thing about ice cream is that it's I 324 00:14:47,480 --> 00:14:51,000 Speaker 4: always say, it's surprisingly not bad. You can almost put 325 00:14:51,000 --> 00:14:54,600 Speaker 4: anything in it, like and it's surprisingly not bad. But 326 00:14:54,680 --> 00:14:57,720 Speaker 4: it took me really a long time, like years to 327 00:14:57,880 --> 00:15:02,760 Speaker 4: learn that that isn't good. You know, like just because 328 00:15:02,800 --> 00:15:05,600 Speaker 4: you can make a smoked fish ice cream doesn't mean 329 00:15:05,640 --> 00:15:07,680 Speaker 4: that it's delicious. 330 00:15:08,000 --> 00:15:12,640 Speaker 3: Okay, okay, thank you for clearing that up. Funny, So 331 00:15:12,760 --> 00:15:16,520 Speaker 3: you started an ice cream company before Jenny's, called Scream, 332 00:15:16,800 --> 00:15:20,040 Speaker 3: but it didn't work out. How did that experience shape 333 00:15:20,040 --> 00:15:22,440 Speaker 3: you and how did you find the grit to try again? 334 00:15:23,200 --> 00:15:27,920 Speaker 4: Well, everything that I know comes from what I learned 335 00:15:27,920 --> 00:15:32,040 Speaker 4: at Scream. It's the foundation. Like I learned about seasonality 336 00:15:32,080 --> 00:15:33,840 Speaker 4: of produce. I learned how to make ice cream. I mean, 337 00:15:33,840 --> 00:15:36,120 Speaker 4: it actually took longer than I thought to learn that. 338 00:15:36,680 --> 00:15:38,840 Speaker 4: All four years. I got good by the end. I 339 00:15:38,840 --> 00:15:41,280 Speaker 4: thought I was good in the beginning, I wasn't. But 340 00:15:41,760 --> 00:15:44,960 Speaker 4: I learned about how the market works, which is I 341 00:15:44,960 --> 00:15:46,960 Speaker 4: mean in terms of like the farmer's market. So a 342 00:15:47,080 --> 00:15:50,600 Speaker 4: rising tide lifts everybody up. We're in it together. If 343 00:15:50,640 --> 00:15:53,840 Speaker 4: there's somebody failing over here and somebody's super excelling over there, 344 00:15:53,880 --> 00:15:56,760 Speaker 4: like we gotta like learn together. I learned everything I 345 00:15:56,840 --> 00:16:00,520 Speaker 4: learned about fellowship and finance in a very simplea stickway, 346 00:16:00,560 --> 00:16:02,600 Speaker 4: which is all you need to know in business to start. 347 00:16:03,880 --> 00:16:07,680 Speaker 4: So Scream was everything, but Ultimately it failed because I 348 00:16:07,720 --> 00:16:10,720 Speaker 4: didn't know a lot. I also had a business partner 349 00:16:10,760 --> 00:16:13,600 Speaker 4: that wasn't very into the business. I mean, we weren't 350 00:16:13,640 --> 00:16:15,800 Speaker 4: doing very well, so it kind of makes sense she 351 00:16:15,880 --> 00:16:18,920 Speaker 4: had another business. But I was there every day and 352 00:16:18,960 --> 00:16:21,320 Speaker 4: it was like all my ideas. And so when I 353 00:16:21,360 --> 00:16:25,160 Speaker 4: closed Scream, I thought I was done forever because I 354 00:16:25,760 --> 00:16:28,520 Speaker 4: had been the one working there every day. I had 355 00:16:28,560 --> 00:16:31,680 Speaker 4: lived out of my car for three months, like I 356 00:16:31,720 --> 00:16:34,080 Speaker 4: was trading not just for ingredients, but also just for 357 00:16:34,120 --> 00:16:36,360 Speaker 4: food to live off of. I really didn't have a 358 00:16:36,360 --> 00:16:39,920 Speaker 4: safety net, but for some reason, I just didn't care. 359 00:16:40,360 --> 00:16:42,960 Speaker 4: I was just on this cool adventure. So living in 360 00:16:43,000 --> 00:16:45,800 Speaker 4: my little chevette, I had a tiny little chavette, I 361 00:16:45,840 --> 00:16:49,240 Speaker 4: would sleep on my clothes in the back hatchback. There's 362 00:16:49,240 --> 00:16:52,440 Speaker 4: a rich neighborhood in Columbus, and they had the best trees, 363 00:16:52,480 --> 00:16:54,320 Speaker 4: and I would park my car under those because I 364 00:16:54,320 --> 00:16:56,800 Speaker 4: felt like maybe people wouldn't see me. But it was 365 00:16:56,800 --> 00:16:59,120 Speaker 4: a safe neighborhood and that was where I would spend 366 00:16:59,120 --> 00:17:00,640 Speaker 4: the night. But I would like look at the stars 367 00:17:00,640 --> 00:17:02,360 Speaker 4: and the tree above me. I felt very much on 368 00:17:02,400 --> 00:17:05,440 Speaker 4: my own, but very in control of my destiny. 369 00:17:06,000 --> 00:17:09,840 Speaker 1: Wow, what were you after during that time, was it 370 00:17:09,960 --> 00:17:13,239 Speaker 1: the pursuit of ice cream or it seems like it 371 00:17:13,280 --> 00:17:14,280 Speaker 1: was just something bigger. 372 00:17:14,640 --> 00:17:17,040 Speaker 4: So I had studied art and left art school to 373 00:17:17,080 --> 00:17:19,880 Speaker 4: make ice cream. When I was in college, I actually 374 00:17:20,640 --> 00:17:23,359 Speaker 4: wanted to be a perfumer. So I was studying art 375 00:17:23,480 --> 00:17:25,159 Speaker 4: and a whole bunch of other stuff that I was 376 00:17:25,240 --> 00:17:27,680 Speaker 4: just interested in. I went to Ohio State University, which 377 00:17:27,720 --> 00:17:31,040 Speaker 4: is massive, and so you can really learn anything there 378 00:17:31,080 --> 00:17:32,520 Speaker 4: that you want to. So it was hard for me 379 00:17:32,600 --> 00:17:36,000 Speaker 4: to focus, but I wanted to get into perfuming, and 380 00:17:36,400 --> 00:17:38,160 Speaker 4: it wasn't long after that I'd read all these books 381 00:17:38,160 --> 00:17:42,880 Speaker 4: about ancient perfumers, and I realized that butterfat, the fat 382 00:17:42,920 --> 00:17:46,000 Speaker 4: that's in milk, is a perfect carrier of scent. Then 383 00:17:46,040 --> 00:17:48,000 Speaker 4: I started to get things from the farmer's market, like 384 00:17:48,080 --> 00:17:50,480 Speaker 4: rose petals or sweet basil and actually steep them right 385 00:17:50,520 --> 00:17:54,200 Speaker 4: in the cream. It was hooking up with the butterfat, 386 00:17:54,240 --> 00:17:55,840 Speaker 4: so then it would like get frozen and then it 387 00:17:55,840 --> 00:17:59,040 Speaker 4: would melt when you eat it. So once I started 388 00:17:59,040 --> 00:18:02,320 Speaker 4: to work with that, I felt like there was a 389 00:18:02,359 --> 00:18:04,320 Speaker 4: lot that I could do if Ben and Jerry's did 390 00:18:04,440 --> 00:18:07,960 Speaker 4: what they did with kind of like that stoner junk food. 391 00:18:08,400 --> 00:18:10,080 Speaker 4: I mean, I'm a huge Ben and Jerry's fan to 392 00:18:10,119 --> 00:18:13,119 Speaker 4: this day. Well, then I can do it in the 393 00:18:13,240 --> 00:18:17,159 Speaker 4: other way, you know, in this more like, you know, 394 00:18:17,960 --> 00:18:20,160 Speaker 4: just a better quality kind of way, and to put 395 00:18:20,160 --> 00:18:22,919 Speaker 4: the emphasis on the experience of eating the ice cream. 396 00:18:23,080 --> 00:18:24,480 Speaker 1: You know, I was going to ask you a question 397 00:18:24,520 --> 00:18:27,480 Speaker 1: about what you wanted to do differently, but I think 398 00:18:27,600 --> 00:18:30,280 Speaker 1: that feels like that's what it was, as you just 399 00:18:30,359 --> 00:18:32,200 Speaker 1: viewed ice cream in a different way than all these 400 00:18:32,200 --> 00:18:33,200 Speaker 1: other companies did. 401 00:18:33,760 --> 00:18:36,919 Speaker 4: I was studying art and because all of my friends 402 00:18:36,920 --> 00:18:39,679 Speaker 4: were kind of like the punk kids hanging around Columbus, 403 00:18:40,040 --> 00:18:41,320 Speaker 4: and I was like, we would never go to one 404 00:18:41,359 --> 00:18:44,399 Speaker 4: of those like old fashioned nostalgic ice cream shops, So 405 00:18:45,119 --> 00:18:47,000 Speaker 4: maybe I can make an ice cream shop that's like 406 00:18:47,080 --> 00:18:49,880 Speaker 4: for my friends. So that also became that sort of like, well, 407 00:18:49,960 --> 00:18:52,679 Speaker 4: you know, you to find your market, you don't have 408 00:18:52,720 --> 00:18:55,280 Speaker 4: to look that far. If there's something that you kind 409 00:18:55,320 --> 00:18:57,879 Speaker 4: of love but it's not being served by the people 410 00:18:57,880 --> 00:19:00,440 Speaker 4: that you know and you relate to, can kind of 411 00:19:00,480 --> 00:19:02,320 Speaker 4: go after that, which is exactly what we have done. 412 00:19:02,520 --> 00:19:05,480 Speaker 3: We all know that saying ego is the death of creativity, 413 00:19:05,600 --> 00:19:09,480 Speaker 3: and yet I'm always confused as to how ego factors 414 00:19:09,520 --> 00:19:14,000 Speaker 3: into entrepreneurship, right, because all great innovators like yourself, start 415 00:19:14,040 --> 00:19:16,920 Speaker 3: by investing in their own ideas, believing in their own ideas. 416 00:19:17,440 --> 00:19:20,040 Speaker 3: But then you have to engage in co creation with 417 00:19:20,119 --> 00:19:22,680 Speaker 3: your customers. So it's a give and take. What has 418 00:19:22,840 --> 00:19:27,400 Speaker 3: entrepreneurship taught you about the difference between ego versus instinct? 419 00:19:28,200 --> 00:19:32,480 Speaker 4: Oh gosh, what an incredible question. So yes, all of that. 420 00:19:32,880 --> 00:19:35,160 Speaker 4: I mean it is an act of co creation. Building 421 00:19:35,200 --> 00:19:37,080 Speaker 4: Jenny's was an active co creation, and in fact, my 422 00:19:37,160 --> 00:19:39,159 Speaker 4: first store, I didn't realize that, and that's really the 423 00:19:39,160 --> 00:19:40,800 Speaker 4: big thing that was the problem. I sort of thought 424 00:19:40,840 --> 00:19:44,760 Speaker 4: of myself as the artist, and because of that, people 425 00:19:44,840 --> 00:19:47,000 Speaker 4: people weren't actually that interested in what I wanted to 426 00:19:47,000 --> 00:19:49,680 Speaker 4: make every day. They wanted what they had last time, 427 00:19:49,960 --> 00:19:51,960 Speaker 4: which I didn't have because I was interested in making 428 00:19:52,040 --> 00:19:55,280 Speaker 4: something different all the time. And so when I opened Jenny's, 429 00:19:55,280 --> 00:19:58,680 Speaker 4: it was like, let's I already knew what flavors people 430 00:19:58,800 --> 00:20:02,040 Speaker 4: really loved that I was making before, and so I 431 00:20:02,119 --> 00:20:05,480 Speaker 4: knew that those had to become like regular flavors. That's 432 00:20:05,520 --> 00:20:08,800 Speaker 4: the thing that really made Jenny's Versus scream is that 433 00:20:08,880 --> 00:20:12,480 Speaker 4: idea of committing to what our customers loved out of 434 00:20:12,520 --> 00:20:15,000 Speaker 4: the things that I was making. I think that there 435 00:20:15,080 --> 00:20:19,880 Speaker 4: is this weird ego death in creativity in that when 436 00:20:20,000 --> 00:20:22,640 Speaker 4: any creative person puts themselves out there and says, I'm 437 00:20:22,640 --> 00:20:24,280 Speaker 4: going to put my name on this, I'm going to 438 00:20:24,320 --> 00:20:27,479 Speaker 4: stand for it, stand for my ideas. It is the 439 00:20:27,640 --> 00:20:30,080 Speaker 4: hardest thing you will ever We all know that. I mean, 440 00:20:30,080 --> 00:20:31,960 Speaker 4: you know, just even putting a post up on Instagram 441 00:20:32,000 --> 00:20:35,560 Speaker 4: can be like you have to get over yourself because 442 00:20:35,600 --> 00:20:37,040 Speaker 4: you have to get over that thing that tries to 443 00:20:37,080 --> 00:20:41,480 Speaker 4: protect you from expressing yourself. And people think it takes 444 00:20:41,520 --> 00:20:43,320 Speaker 4: ego to do that, but actually it takes ego to 445 00:20:43,359 --> 00:20:45,680 Speaker 4: hold you back. Your ego is what holds you back 446 00:20:45,680 --> 00:20:46,959 Speaker 4: from actually taking that step. 447 00:20:47,280 --> 00:20:50,639 Speaker 1: Jenny, you hit an unexpected bump in the road in 448 00:20:50,720 --> 00:20:56,359 Speaker 1: twenty fifteen with a lasteria outbreak that just seems so 449 00:20:56,720 --> 00:20:59,639 Speaker 1: brutal to endure. How did you navigate that moment? 450 00:21:00,160 --> 00:21:03,640 Speaker 4: I mean, I think when something like that happens, the 451 00:21:03,680 --> 00:21:06,360 Speaker 4: first thing you do is just pause and stare at 452 00:21:06,359 --> 00:21:08,960 Speaker 4: the problem. You look directly in the eye of what's happening. 453 00:21:09,760 --> 00:21:12,199 Speaker 4: We had done everything we thought we were supposed to 454 00:21:12,200 --> 00:21:15,720 Speaker 4: do to prevent it and then we got that call, 455 00:21:16,240 --> 00:21:18,040 Speaker 4: and so the moment, you know, that's the moment the 456 00:21:18,080 --> 00:21:21,399 Speaker 4: world kind of stops for us. Right. We came together 457 00:21:21,440 --> 00:21:23,760 Speaker 4: as a team very quickly. I had great people on 458 00:21:23,800 --> 00:21:26,040 Speaker 4: my team, just I mean, just kind of regular people. 459 00:21:26,119 --> 00:21:28,359 Speaker 4: We were just running this little company. But like we 460 00:21:28,440 --> 00:21:31,440 Speaker 4: had just opened in La To literally like a month before, 461 00:21:31,520 --> 00:21:34,400 Speaker 4: and we had this amazing collection of ice creams inspired 462 00:21:34,440 --> 00:21:37,719 Speaker 4: by colors of the Matisse paintings. So this is like 463 00:21:37,920 --> 00:21:40,600 Speaker 4: the highest moment we had ever achieved in the company. 464 00:21:40,640 --> 00:21:43,680 Speaker 4: And a month later we were worth nothing. 465 00:21:44,000 --> 00:21:45,560 Speaker 1: It took your company out that badly. 466 00:21:46,080 --> 00:21:48,840 Speaker 4: We needed money so much to it that so badly 467 00:21:48,920 --> 00:21:50,680 Speaker 4: at that moment because we were coming out of winter, 468 00:21:51,600 --> 00:21:53,439 Speaker 4: so we were just waiting for any of those summer 469 00:21:53,480 --> 00:21:55,280 Speaker 4: sales to come in, any of those spring sales. 470 00:21:55,440 --> 00:21:58,000 Speaker 1: So one of my favorite Ted talks is about the 471 00:21:58,000 --> 00:22:00,960 Speaker 1: importance of grit in business. That to me just seems 472 00:22:01,080 --> 00:22:05,320 Speaker 1: like such a huge test of grit. In hindsight, now 473 00:22:05,359 --> 00:22:09,239 Speaker 1: that you're nine years out of that experience, what was 474 00:22:09,280 --> 00:22:11,000 Speaker 1: the most impactful learning from that? 475 00:22:11,160 --> 00:22:15,320 Speaker 4: Oh, my goodness, we became the company we always believed 476 00:22:15,320 --> 00:22:18,919 Speaker 4: we were after that, Because when you are hit with 477 00:22:19,000 --> 00:22:21,080 Speaker 4: that kind of a challenge, and we could have made 478 00:22:21,720 --> 00:22:24,760 Speaker 4: very different decisions than we made in terms of like 479 00:22:25,320 --> 00:22:27,560 Speaker 4: trying to protect our company, and we chose to do 480 00:22:27,600 --> 00:22:30,520 Speaker 4: the right thing instead at the risk of everything. I 481 00:22:30,520 --> 00:22:33,159 Speaker 4: think that's actually you don't know what you're going to 482 00:22:33,240 --> 00:22:38,640 Speaker 4: do until you are presented with that. No one does. 483 00:22:39,119 --> 00:22:41,160 Speaker 4: But when you get through it and you can look 484 00:22:41,200 --> 00:22:44,960 Speaker 4: back and say, we actually are those people, that company 485 00:22:45,600 --> 00:22:49,680 Speaker 4: is us. Nothing you can do in life can give 486 00:22:49,720 --> 00:22:52,879 Speaker 4: you that. But crisis, Yeah. 487 00:22:52,040 --> 00:22:53,400 Speaker 2: Did you ever think about giving up? 488 00:22:53,760 --> 00:22:56,919 Speaker 4: Well? No, not in that. The interesting thing about this 489 00:22:57,040 --> 00:22:59,960 Speaker 4: kind of deep existential crisis where you're just really like 490 00:23:01,200 --> 00:23:04,280 Speaker 4: is that the rules are different. You can fight in 491 00:23:04,320 --> 00:23:08,119 Speaker 4: a way for what you believe that you wouldn't in 492 00:23:08,240 --> 00:23:10,919 Speaker 4: other times of your life. And there is a weird 493 00:23:11,040 --> 00:23:13,320 Speaker 4: creativity in that moment too. I don't want to say 494 00:23:13,320 --> 00:23:16,359 Speaker 4: it's enjoyable. You would never wish it on anyone. It's 495 00:23:16,440 --> 00:23:21,600 Speaker 4: so incredibly difficult, But actually, like during the crisis, there's 496 00:23:21,680 --> 00:23:27,119 Speaker 4: creativity and passion. You're on fire, you're walking through it, 497 00:23:27,160 --> 00:23:29,320 Speaker 4: you're getting through it, you're doing it for reasons other 498 00:23:29,359 --> 00:23:33,520 Speaker 4: than yourself. It's the hard part actually comes afterward, when 499 00:23:33,520 --> 00:23:35,960 Speaker 4: everything's kind of subtled and you realize you just gave 500 00:23:36,080 --> 00:23:38,560 Speaker 4: everything you had. Then it kind of messes with you 501 00:23:38,600 --> 00:23:39,360 Speaker 4: a little bit afterward. 502 00:23:40,320 --> 00:23:43,159 Speaker 2: Creativity and crisis, that's something that's going to stick with me. 503 00:23:43,560 --> 00:23:45,240 Speaker 4: Yeah, I wrote about it. I wrote a journal and 504 00:23:45,720 --> 00:23:47,800 Speaker 4: I wrote about that, and yeah, what. 505 00:23:48,320 --> 00:23:50,600 Speaker 2: Was the journal entry? Like, what do you remember from it? 506 00:23:51,000 --> 00:23:53,240 Speaker 4: Well, it's like, you know, I was sitting there for 507 00:23:53,280 --> 00:23:55,520 Speaker 4: so long, trying to save the company, trying to come 508 00:23:55,560 --> 00:23:57,000 Speaker 4: up with an idea. The rest of the team was 509 00:23:57,040 --> 00:23:59,880 Speaker 4: all working on amazing projects. They were in the phone 510 00:24:00,320 --> 00:24:03,639 Speaker 4: manning the phone bank which we had set up. They 511 00:24:03,680 --> 00:24:06,359 Speaker 4: were working with the FDA and trying to get us through. 512 00:24:06,680 --> 00:24:09,960 Speaker 4: There's so much red tape in all of this, and 513 00:24:10,119 --> 00:24:12,240 Speaker 4: we were doing testing and luckily we did not find 514 00:24:12,280 --> 00:24:14,439 Speaker 4: more litheria, so that was very good. But we were 515 00:24:14,440 --> 00:24:16,399 Speaker 4: trying to get the kitchen back up and running. But 516 00:24:17,080 --> 00:24:19,000 Speaker 4: my job is to create new flavors, and I had 517 00:24:19,000 --> 00:24:21,520 Speaker 4: no job anymore because we couldn't make ice cream. My 518 00:24:21,640 --> 00:24:23,600 Speaker 4: job is to connect with people, and so most of 519 00:24:23,600 --> 00:24:26,920 Speaker 4: that stuff was like on hold for now, and I 520 00:24:26,960 --> 00:24:29,359 Speaker 4: was just sat there thinking like what can I do? 521 00:24:29,480 --> 00:24:33,480 Speaker 4: In days, weeks, even months went by, and nothing was 522 00:24:33,600 --> 00:24:35,720 Speaker 4: like I remember, there's this blackness everywhere. I had nothing 523 00:24:35,760 --> 00:24:37,560 Speaker 4: to hold on too, nothing to grab onto, not even 524 00:24:37,560 --> 00:24:39,320 Speaker 4: a spark of an idea to carry me to the 525 00:24:39,359 --> 00:24:44,600 Speaker 4: next stone or whatever. And then it was interesting because 526 00:24:45,200 --> 00:24:48,160 Speaker 4: I got a call from an ice cream maker actually 527 00:24:48,160 --> 00:24:51,679 Speaker 4: in California, in Napa, and he said, come make your 528 00:24:51,680 --> 00:24:53,680 Speaker 4: ice cream at our plant. Can you do that? Can 529 00:24:53,720 --> 00:24:57,760 Speaker 4: we help you? And I thought, that's amazing, what a 530 00:24:57,760 --> 00:24:59,600 Speaker 4: wonderful human being. But no, we can't because it's too 531 00:24:59,600 --> 00:25:01,680 Speaker 4: far away. We wouldn't. It wouldn't it wouldn't actually work. 532 00:25:02,080 --> 00:25:04,480 Speaker 4: And then another ice cream maker starts calling. This is 533 00:25:04,520 --> 00:25:06,639 Speaker 4: actually just a couple weeks after after the recop, maybe 534 00:25:06,680 --> 00:25:09,440 Speaker 4: six weeks, and then another ice creamaker and another icere 535 00:25:09,520 --> 00:25:11,439 Speaker 4: maker and I and I tried to work with one 536 00:25:11,480 --> 00:25:14,320 Speaker 4: of them or something didn't work. But that was like 537 00:25:14,359 --> 00:25:16,240 Speaker 4: the spark. You know, you have to wait for that 538 00:25:16,320 --> 00:25:18,959 Speaker 4: like shift in thinking, and then it comes. 539 00:25:19,359 --> 00:25:22,640 Speaker 3: It almost seems like another small ego death in a way, 540 00:25:22,800 --> 00:25:26,199 Speaker 3: like having to having to put to bed this idea 541 00:25:26,200 --> 00:25:28,280 Speaker 3: of what you thought it should be, and then that 542 00:25:28,480 --> 00:25:30,280 Speaker 3: opens up so much greatness on the other side. 543 00:25:30,320 --> 00:25:33,520 Speaker 4: It was mind blowing. Yeah, it really does blow your mind. 544 00:25:33,520 --> 00:25:36,440 Speaker 4: I mean you are you're it is an ego death situation, 545 00:25:36,520 --> 00:25:38,680 Speaker 4: for sure. You get a lot of those as an entrepreneur. 546 00:25:38,760 --> 00:25:41,600 Speaker 4: I think, you know, especially when your name is on it. 547 00:25:41,640 --> 00:25:44,680 Speaker 4: I mean, it's a funny thing. It seems the opposite. 548 00:25:44,680 --> 00:25:49,560 Speaker 4: But yeah, there's a lot of Yeah, killing your ego. 549 00:25:49,600 --> 00:25:52,520 Speaker 1: Tumbling to be in business is basically what it is. 550 00:25:54,600 --> 00:25:59,440 Speaker 1: I'm always really interested and inspired by compassionate leadership. I've 551 00:25:59,480 --> 00:26:03,159 Speaker 1: had enough bad bosses and good bosses to understand and 552 00:26:03,200 --> 00:26:06,680 Speaker 1: see the difference. And my friend Steven runs a company 553 00:26:06,800 --> 00:26:11,080 Speaker 1: called Flowers for Dreams in Chicago and I love it. Yeah. Yeah, 554 00:26:11,119 --> 00:26:14,200 Speaker 1: Well he had told me a story about you years ago, 555 00:26:14,280 --> 00:26:15,840 Speaker 1: and so I texted him and I said, you know, 556 00:26:15,840 --> 00:26:18,959 Speaker 1: we're going to be interviewing Jenny. And his response was, 557 00:26:19,280 --> 00:26:21,560 Speaker 1: she really gave me an ear when I needed one. 558 00:26:22,800 --> 00:26:25,119 Speaker 1: And I just thought that was such a characterization of 559 00:26:25,160 --> 00:26:28,680 Speaker 1: who you are as a leader who gave you an ear? 560 00:26:29,119 --> 00:26:31,480 Speaker 1: And did any of those conversations change the way that 561 00:26:31,520 --> 00:26:32,240 Speaker 1: you do business. 562 00:26:32,520 --> 00:26:36,240 Speaker 4: It's weird because when you're an entrepreneur, when you're a founder, 563 00:26:36,800 --> 00:26:40,199 Speaker 4: most people in your life you have to convince because 564 00:26:40,200 --> 00:26:42,919 Speaker 4: most people around you think that you are not making 565 00:26:42,920 --> 00:26:45,840 Speaker 4: the right decision, or that you don't know what you're doing, 566 00:26:46,280 --> 00:26:47,920 Speaker 4: or that you came from art school and you didn't 567 00:26:47,920 --> 00:26:49,919 Speaker 4: go to business school, or that you're in ohioan and 568 00:26:49,920 --> 00:26:52,080 Speaker 4: you don't know from New York, like whatever it is, 569 00:26:52,080 --> 00:26:55,120 Speaker 4: there's you're a woman, and not a very very very 570 00:26:55,160 --> 00:27:00,119 Speaker 4: few people actually do care to listen and to it 571 00:27:00,240 --> 00:27:03,800 Speaker 4: on your side and to support you. And I've only, 572 00:27:03,840 --> 00:27:07,919 Speaker 4: i would say, recently found that, and I have found 573 00:27:07,920 --> 00:27:10,359 Speaker 4: people around me who are actually interested. And I know 574 00:27:10,400 --> 00:27:14,080 Speaker 4: what it feels like now to be pulled up, to 575 00:27:14,200 --> 00:27:17,920 Speaker 4: be allowed to expand into something I didn't know what's 576 00:27:17,960 --> 00:27:22,760 Speaker 4: possible for myself. Most of this in my life was 577 00:27:22,840 --> 00:27:25,080 Speaker 4: on my own, and especially when you talk about being 578 00:27:25,119 --> 00:27:27,440 Speaker 4: in the middle of Columbus, Ohio, which Columbus has a 579 00:27:27,440 --> 00:27:30,719 Speaker 4: great community, a really incredible community, But for most of 580 00:27:30,720 --> 00:27:33,080 Speaker 4: my life I was very alone. All of the women 581 00:27:33,320 --> 00:27:35,239 Speaker 4: in this city that were on the level that I 582 00:27:35,400 --> 00:27:38,000 Speaker 4: was or where I wanted to go, they were like, 583 00:27:38,160 --> 00:27:41,320 Speaker 4: you know, shoulder pads and pantyhose and high heels working 584 00:27:41,320 --> 00:27:42,960 Speaker 4: at the law firms. That wasn't me at all, So 585 00:27:43,000 --> 00:27:46,320 Speaker 4: I couldn't identify with them, you know. So I really 586 00:27:46,359 --> 00:27:48,160 Speaker 4: will say that like for a lot of the time 587 00:27:48,160 --> 00:27:50,359 Speaker 4: it was out on my own. I had to believe 588 00:27:50,400 --> 00:27:54,040 Speaker 4: in it. But I only recently got the support that 589 00:27:54,080 --> 00:27:55,760 Speaker 4: I need, which is pretty cool. So I have a 590 00:27:55,800 --> 00:27:58,679 Speaker 4: coach and an advisor for the last maybe five years, 591 00:27:58,760 --> 00:28:00,679 Speaker 4: and those people are incredible. And I would say to 592 00:28:00,760 --> 00:28:03,800 Speaker 4: any entrepreneur, the three people you need in your life 593 00:28:03,880 --> 00:28:06,480 Speaker 4: right now are a coach, because being a founder is 594 00:28:06,480 --> 00:28:09,160 Speaker 4: different than being an executive. You have different kinds of power. 595 00:28:09,240 --> 00:28:10,760 Speaker 4: You have to know how to wield it in the 596 00:28:10,840 --> 00:28:13,560 Speaker 4: right way. In your company. It's hard to know. You 597 00:28:13,640 --> 00:28:16,440 Speaker 4: need a business advisor. You just have to know what 598 00:28:16,520 --> 00:28:19,040 Speaker 4: all the things about the board are, what the contracts are. 599 00:28:19,080 --> 00:28:21,360 Speaker 4: You need somebody who's protecting you outside of your company 600 00:28:21,640 --> 00:28:24,359 Speaker 4: and who's helping you understand. And then you need a 601 00:28:24,359 --> 00:28:27,800 Speaker 4: really really really good lawyer from day one, you know. 602 00:28:28,240 --> 00:28:33,160 Speaker 4: So So anyway, it's funny, it's interesting. I think we're changing. 603 00:28:33,480 --> 00:28:37,560 Speaker 4: You know, people are more open to listening now, and 604 00:28:37,600 --> 00:28:40,840 Speaker 4: I certainly take every call I possibly can for emerging entrepreneurs. 605 00:28:40,880 --> 00:28:43,800 Speaker 4: I'm always, I mean, I'm always on phone calls with them. 606 00:28:43,880 --> 00:28:45,360 Speaker 4: I'll have some more this afternoon. 607 00:28:45,640 --> 00:28:48,480 Speaker 1: It means so much when you're building something and I 608 00:28:48,880 --> 00:28:50,600 Speaker 1: feel like you're part of that change. 609 00:28:50,960 --> 00:28:54,200 Speaker 4: We can all be so much more than we believe 610 00:28:54,680 --> 00:28:58,200 Speaker 4: we can be. And sometimes when somebody else just sees. 611 00:28:57,920 --> 00:29:01,120 Speaker 3: That in you, that kind of like when saw something 612 00:29:01,320 --> 00:29:04,160 Speaker 3: in Frodo that no one else saw in him. I 613 00:29:04,240 --> 00:29:06,640 Speaker 3: just want to say, I've had so much self control 614 00:29:06,680 --> 00:29:09,600 Speaker 3: throughout this whole conversation because I am such a huge 615 00:29:09,640 --> 00:29:11,360 Speaker 3: Lord of the Rings fan. I know you are too, 616 00:29:11,840 --> 00:29:14,080 Speaker 3: and I've waited this whole time to get out my 617 00:29:14,120 --> 00:29:15,160 Speaker 3: Lord of the Rings reference. 618 00:29:15,320 --> 00:29:16,680 Speaker 2: I have a Lord of the Rings question. 619 00:29:16,800 --> 00:29:19,200 Speaker 4: I have to ask you, Okay, great, this is like 620 00:29:19,600 --> 00:29:21,080 Speaker 4: you know, I always say the Lord of the Rings 621 00:29:21,120 --> 00:29:23,640 Speaker 4: is my favorite movies, is my favorite business book? 622 00:29:24,600 --> 00:29:28,280 Speaker 3: Yes, I've I've learned that you believe that. So is 623 00:29:28,280 --> 00:29:31,520 Speaker 3: there a particular scene that inspires you as a business leader? 624 00:29:31,680 --> 00:29:33,760 Speaker 4: The one that constantly is in my mind is when 625 00:29:33,800 --> 00:29:36,600 Speaker 4: Frodo like finally like throws the ring into the fire 626 00:29:36,680 --> 00:29:40,240 Speaker 4: or whatever. You know, It's like he's so bloody, you know, 627 00:29:40,400 --> 00:29:45,840 Speaker 4: and he's so that expression that he has it just 628 00:29:45,880 --> 00:29:48,640 Speaker 4: says everything, and it's exactly like it's a metaphor. It's 629 00:29:48,640 --> 00:29:50,480 Speaker 4: like what it feels like, Like I always talk it 630 00:29:50,520 --> 00:29:52,040 Speaker 4: like instead of having a mission in the company. We 631 00:29:52,040 --> 00:29:54,360 Speaker 4: had like this vision quest or mission quest sort of thing, 632 00:29:54,400 --> 00:29:56,200 Speaker 4: just because I want to compare it to like what 633 00:29:56,320 --> 00:29:59,480 Speaker 4: Frodo goes through. But there is a quietness I think 634 00:29:59,640 --> 00:30:02,280 Speaker 4: in ba an entrepreneur, and sometimes we're like on instrument 635 00:30:02,400 --> 00:30:03,960 Speaker 4: out in the world of Or. But most of our 636 00:30:04,000 --> 00:30:06,680 Speaker 4: lives are just working and just trying to get that 637 00:30:07,000 --> 00:30:10,480 Speaker 4: ring to Mordor. We never show like all of the 638 00:30:10,520 --> 00:30:14,520 Speaker 4: incredible people who supported you, the fellowship, the fellowship, and 639 00:30:14,560 --> 00:30:17,400 Speaker 4: it's not even just supported you, but like together we 640 00:30:17,480 --> 00:30:20,160 Speaker 4: make something greater than the some of its parts. So 641 00:30:20,240 --> 00:30:22,600 Speaker 4: when I think about I like the word company better 642 00:30:22,600 --> 00:30:24,720 Speaker 4: than I like the word business. So company is a 643 00:30:24,720 --> 00:30:28,440 Speaker 4: fellowship with people who are all an important part of 644 00:30:28,480 --> 00:30:30,680 Speaker 4: the mosaic to make one thing. 645 00:30:30,600 --> 00:30:32,200 Speaker 2: Whole, one last thing. 646 00:30:32,240 --> 00:30:36,400 Speaker 3: There's a glad Real quote that I think perfectly describes 647 00:30:36,480 --> 00:30:40,080 Speaker 3: you and your perseverance, and that is this task was 648 00:30:40,080 --> 00:30:42,200 Speaker 3: appointed to you, and if you do not find a way, 649 00:30:42,400 --> 00:30:43,000 Speaker 3: no one will. 650 00:30:43,720 --> 00:30:43,880 Speaker 2: Oh. 651 00:30:43,920 --> 00:30:45,720 Speaker 4: I can hear her voice say it when you say. 652 00:30:45,600 --> 00:30:49,600 Speaker 3: That, right, Yes, So, Jenny, our minds are like gardens, 653 00:30:49,600 --> 00:30:52,400 Speaker 3: and you've had such a vivid imagination since you were 654 00:30:52,400 --> 00:30:55,320 Speaker 3: a little girl. You've talked about searching for fairies and 655 00:30:55,400 --> 00:30:58,720 Speaker 3: nymphs in the forest, and you're constantly sprouting. 656 00:30:58,320 --> 00:30:59,440 Speaker 2: New ideas today. 657 00:30:59,480 --> 00:31:01,440 Speaker 3: So what do you do on a daily basis to 658 00:31:01,520 --> 00:31:04,520 Speaker 3: keep your mind ripe for creativity. 659 00:31:05,400 --> 00:31:11,560 Speaker 4: I shut everybody else out because it's to the judgment 660 00:31:11,680 --> 00:31:15,160 Speaker 4: and the opinions are too loud and the voices are 661 00:31:15,160 --> 00:31:18,440 Speaker 4: too loud. And so I just go into my own place. 662 00:31:19,000 --> 00:31:21,000 Speaker 4: And I live on a park, and I go to 663 00:31:21,000 --> 00:31:25,000 Speaker 4: the forest a lot, and those are sacred places for me, 664 00:31:26,080 --> 00:31:28,920 Speaker 4: and I allow my mind to just wander. And I 665 00:31:28,960 --> 00:31:34,040 Speaker 4: really do think that imagination can be therapeutic. So sometimes 666 00:31:34,040 --> 00:31:37,680 Speaker 4: it's like there's like active imagination and then there's actually 667 00:31:37,720 --> 00:31:41,640 Speaker 4: turning off your brain and just feeling just radiating and 668 00:31:41,720 --> 00:31:44,360 Speaker 4: feeling the energy of whatever it is that you're doing, 669 00:31:44,440 --> 00:31:47,760 Speaker 4: especially in nature. And for some reason, that's also where 670 00:31:48,000 --> 00:31:50,200 Speaker 4: ideas come from when you stop thinking. 671 00:31:50,720 --> 00:31:53,479 Speaker 1: So you are an ingredient company, and you have this 672 00:31:53,600 --> 00:31:57,520 Speaker 1: flavor called sunshine, which is very on brand for us 673 00:31:57,560 --> 00:32:01,200 Speaker 1: here at the bright Side and sunshine, Yeah, what are 674 00:32:01,200 --> 00:32:04,000 Speaker 1: the ingredients for sunshine in your life? 675 00:32:04,720 --> 00:32:07,280 Speaker 4: So for me, like because I was in a period 676 00:32:07,280 --> 00:32:09,080 Speaker 4: of darkness, which I'm also not afraid of, and I 677 00:32:09,160 --> 00:32:12,440 Speaker 4: kind of like I was like born under a scorpio 678 00:32:12,520 --> 00:32:15,600 Speaker 4: moon almost at midnight, So like I have those light 679 00:32:15,640 --> 00:32:18,080 Speaker 4: and dark side of me, which is I'm an optimist, 680 00:32:18,120 --> 00:32:21,200 Speaker 4: you know, but like I'm rooted in both sides. But 681 00:32:21,320 --> 00:32:23,160 Speaker 4: like I don't know the elements of sunshine. I mean 682 00:32:23,200 --> 00:32:30,600 Speaker 4: I just think of light, you know, and it takes darkness, 683 00:32:30,920 --> 00:32:34,000 Speaker 4: Like you wouldn't have light if there wasn't darkness, right, 684 00:32:34,080 --> 00:32:36,720 Speaker 4: So it's that balance of. 685 00:32:37,000 --> 00:32:40,120 Speaker 1: Forces, balance of forces and flavors. 686 00:32:40,880 --> 00:32:43,440 Speaker 4: The flavor was and I don't even know, maybe I 687 00:32:43,800 --> 00:32:45,320 Speaker 4: went too far the other way because if you were 688 00:32:45,360 --> 00:32:46,840 Speaker 4: just asking about the flavor. 689 00:32:46,760 --> 00:32:49,720 Speaker 1: I mean I wasn't. I wasn't. I really wanted to know, 690 00:32:49,800 --> 00:32:53,240 Speaker 1: like what makes sunshine for you? Like for me, it's 691 00:32:53,280 --> 00:32:56,880 Speaker 1: like a dash of alone time, you know, a tablespoon 692 00:32:56,920 --> 00:32:59,480 Speaker 1: of community that if I'm being corny, that type of 693 00:32:59,480 --> 00:33:01,440 Speaker 1: a thing. I just wanted to know what it equalled 694 00:33:01,440 --> 00:33:01,719 Speaker 1: for you. 695 00:33:01,840 --> 00:33:04,239 Speaker 4: Well, I love that And in a way like the 696 00:33:04,240 --> 00:33:07,080 Speaker 4: ice cream because it was the color of a storm cloud, 697 00:33:07,160 --> 00:33:10,200 Speaker 4: but behind the storm cloud was the light. It kind 698 00:33:10,200 --> 00:33:12,920 Speaker 4: of matches up with this idea of dark darkness and 699 00:33:13,040 --> 00:33:16,160 Speaker 4: light kind of stepping into the light, which I think 700 00:33:16,200 --> 00:33:18,720 Speaker 4: that's the sunshine, that's the flavor. And also for me, 701 00:33:18,840 --> 00:33:19,760 Speaker 4: like what it represents. 702 00:33:20,040 --> 00:33:24,520 Speaker 1: The definition of wisdom is holding two opposite truths at 703 00:33:24,560 --> 00:33:27,200 Speaker 1: one time. And I feel like you do that with 704 00:33:27,680 --> 00:33:30,920 Speaker 1: your ice cream. It's light and dark, it's sweet and 705 00:33:31,000 --> 00:33:33,240 Speaker 1: salty and all of those things. 706 00:33:33,520 --> 00:33:36,560 Speaker 4: Well, and it's also true of our company. Like you know, 707 00:33:36,640 --> 00:33:39,080 Speaker 4: it looks optimistic, it looks like it's bright and cheerful, 708 00:33:39,120 --> 00:33:41,560 Speaker 4: but there's always a little shadow behind everything that we do. 709 00:33:41,880 --> 00:33:43,719 Speaker 4: Like I said already earlier, like ice cream is there 710 00:33:43,720 --> 00:33:46,200 Speaker 4: where you win the game or lose the game. I 711 00:33:46,240 --> 00:33:50,040 Speaker 4: think people don't realize how many people in the same 712 00:33:50,120 --> 00:33:52,800 Speaker 4: line that they're in might be there because they're losing 713 00:33:52,800 --> 00:33:56,440 Speaker 4: the game right now. And we are aware of that 714 00:33:56,480 --> 00:33:59,800 Speaker 4: at Jenny's in a big way. And it's really what 715 00:34:00,120 --> 00:34:03,480 Speaker 4: I think is so beautiful about ice cream. And I'm 716 00:34:03,520 --> 00:34:05,600 Speaker 4: not sure how many other ice cream makers really think 717 00:34:05,680 --> 00:34:06,000 Speaker 4: that way. 718 00:34:06,560 --> 00:34:07,719 Speaker 2: I don't think any of them. 719 00:34:10,200 --> 00:34:14,359 Speaker 1: It feels very in line with your emphasis on localization. 720 00:34:14,800 --> 00:34:17,160 Speaker 4: Yeah, and I always say, like anybody in America can 721 00:34:17,160 --> 00:34:19,520 Speaker 4: start where they're at and build anything they can imagine. 722 00:34:19,560 --> 00:34:23,759 Speaker 4: I think the most valuable resources you have as an 723 00:34:23,800 --> 00:34:27,600 Speaker 4: organization or not the money that you build, but the 724 00:34:27,640 --> 00:34:30,280 Speaker 4: community that you build and the people that come along 725 00:34:30,280 --> 00:34:32,960 Speaker 4: with you, and of course your own passion and the 726 00:34:33,000 --> 00:34:34,480 Speaker 4: love that you create in the world and all that. 727 00:34:34,520 --> 00:34:36,960 Speaker 4: I mean, that's like unstoppable. That's like a course you 728 00:34:37,040 --> 00:34:39,080 Speaker 4: can't really mess with. 729 00:34:39,680 --> 00:34:43,880 Speaker 1: For sure, You're founding another company soon. What can you 730 00:34:43,920 --> 00:34:46,920 Speaker 1: tell us about that? Is this a pivot a little bit? 731 00:34:47,000 --> 00:34:47,200 Speaker 3: Yeah? 732 00:34:47,200 --> 00:34:49,360 Speaker 4: I mean it's funny because this was I was actually 733 00:34:49,400 --> 00:34:51,960 Speaker 4: in New Jersey to work with another founder on a 734 00:34:52,000 --> 00:34:55,080 Speaker 4: project that she needs some help with. And I've been 735 00:34:55,080 --> 00:34:57,239 Speaker 4: on this big health journey for the last five years 736 00:34:57,320 --> 00:34:59,920 Speaker 4: or so. And we started working directly with this produce 737 00:35:00,120 --> 00:35:06,600 Speaker 4: company with all of their produce trimming so apple cores, watermelon, cantaloupe, honeydew, 738 00:35:06,680 --> 00:35:10,600 Speaker 4: mango rinds, and then and then stems of like broccoli 739 00:35:10,640 --> 00:35:13,719 Speaker 4: and cauliflower, started fermenting them on site, turning them in, 740 00:35:13,760 --> 00:35:15,600 Speaker 4: dehyding them, and turning them at a flour and so 741 00:35:16,000 --> 00:35:17,840 Speaker 4: we were just like, can we make something out of this? 742 00:35:18,239 --> 00:35:19,799 Speaker 4: So we just made a whole bunch of things. We 743 00:35:19,800 --> 00:35:22,640 Speaker 4: made an amazing pancake mix of chocolate, cake mix, cookies, 744 00:35:22,760 --> 00:35:25,440 Speaker 4: and we settled on doing the first product to do 745 00:35:25,520 --> 00:35:29,520 Speaker 4: a bar, a nutrition bar that's just like a twelve plants, 746 00:35:29,760 --> 00:35:32,719 Speaker 4: you know, probiotics super fiber bar that's just really really 747 00:35:32,719 --> 00:35:37,000 Speaker 4: good for you. But the company itself will be an 748 00:35:37,120 --> 00:35:38,080 Speaker 4: ingredients company. 749 00:35:38,400 --> 00:35:42,040 Speaker 3: You're actually raising money through Kickstarter, and I'm sure a 750 00:35:42,120 --> 00:35:44,680 Speaker 3: lot of people would think you're such a successful entrepreneur, 751 00:35:44,800 --> 00:35:47,080 Speaker 3: your way beyond Kickstarter at this point, So why are 752 00:35:47,120 --> 00:35:47,919 Speaker 3: you doing it that way. 753 00:35:48,239 --> 00:35:52,239 Speaker 4: I like the idea of starting small. I want to 754 00:35:52,440 --> 00:35:56,000 Speaker 4: start as direct as I can with people who will 755 00:35:56,040 --> 00:35:58,239 Speaker 4: be our customers. I knew that I thought this was 756 00:35:58,239 --> 00:36:01,560 Speaker 4: a good idea, but that's it. And so having so 757 00:36:01,719 --> 00:36:07,279 Speaker 4: many people come out so quickly for the Kickstarter kind 758 00:36:07,320 --> 00:36:09,520 Speaker 4: of prove the concept to me. So to me, it's 759 00:36:09,560 --> 00:36:11,920 Speaker 4: a story we created together. And again it goes back 760 00:36:11,920 --> 00:36:14,200 Speaker 4: to we're co creating this and you have to have 761 00:36:14,320 --> 00:36:17,759 Speaker 4: your people, your community, your customers, your potential customers there 762 00:36:17,800 --> 00:36:20,880 Speaker 4: with you in order to really be a company. So 763 00:36:20,920 --> 00:36:22,920 Speaker 4: it's just a humble way to do it, but to me, 764 00:36:23,440 --> 00:36:24,359 Speaker 4: it's invaluable. 765 00:36:26,520 --> 00:36:29,360 Speaker 1: Jenny, thank you so much for being here with us today. 766 00:36:29,520 --> 00:36:31,279 Speaker 4: Oh my gosh, thank you so much. This has been 767 00:36:31,360 --> 00:36:32,480 Speaker 4: such a fun conversation. 768 00:36:33,000 --> 00:36:36,240 Speaker 3: Thank you for having me Jenny Britten is the proto 769 00:36:36,320 --> 00:36:39,440 Speaker 3: Baggins of Frozen Treats, the Jedi Knight of Scoops, and 770 00:36:39,480 --> 00:36:41,960 Speaker 3: the founder of Jenny's Splendid Ice Creams. 771 00:36:42,080 --> 00:36:43,759 Speaker 2: We got to take a quick break, but we'll be 772 00:36:43,880 --> 00:36:44,319 Speaker 2: right back. 773 00:36:52,000 --> 00:36:54,120 Speaker 3: I don't know about you, Daniel, but that conversation was 774 00:36:54,200 --> 00:36:56,439 Speaker 3: everything I hoped it could be and more. 775 00:36:56,680 --> 00:37:02,279 Speaker 1: She's a really inspiring entrepreneur, and we touch on compassionate leadership. 776 00:37:02,400 --> 00:37:06,200 Speaker 1: But there's a Shakespeare quote that some are born great, 777 00:37:06,239 --> 00:37:09,319 Speaker 1: some achieve greatness, and others have greatness thrust upon them. 778 00:37:09,360 --> 00:37:12,040 Speaker 1: And I kept thinking about that as she was talking. 779 00:37:12,600 --> 00:37:15,160 Speaker 1: I think she's a little bit of all three. To 780 00:37:15,239 --> 00:37:18,760 Speaker 1: be honest, she's a true leader. 781 00:37:19,080 --> 00:37:22,480 Speaker 3: I loved hearing her talk about how she navigated that 782 00:37:22,600 --> 00:37:26,799 Speaker 3: tension between ego and openness as an entrepreneur, how her 783 00:37:26,840 --> 00:37:29,680 Speaker 3: greatest moments of creativity came in times of crisis. When 784 00:37:29,719 --> 00:37:32,439 Speaker 3: I look back at my life, I think that's true 785 00:37:32,440 --> 00:37:34,200 Speaker 3: for me too. I think it's true for all of us. 786 00:37:34,440 --> 00:37:38,319 Speaker 1: Yeah, those moments of failure, hardship, they really suck when 787 00:37:38,360 --> 00:37:40,080 Speaker 1: you're going through them. I call them crying on the 788 00:37:40,120 --> 00:37:43,680 Speaker 1: kitchen floor moments. I've had a few since I started 789 00:37:43,719 --> 00:37:48,360 Speaker 1: pretty smart and they're not easy. But I do think 790 00:37:48,560 --> 00:37:50,360 Speaker 1: that somebody said to me one time when I had 791 00:37:50,400 --> 00:37:52,480 Speaker 1: a crying on the kitchen floor moment. They were like, 792 00:37:52,960 --> 00:37:55,480 Speaker 1: welcome to the club, and I was like, what do 793 00:37:55,520 --> 00:37:59,320 Speaker 1: you mean? And they said, this is the club of entrepreneurship, 794 00:38:00,080 --> 00:38:05,000 Speaker 1: now inducted. Your tears are payment to get in basically, 795 00:38:05,320 --> 00:38:06,840 Speaker 1: and there's going to be a lot more. And it 796 00:38:06,880 --> 00:38:09,160 Speaker 1: made me feel better, like everybody goes through it. 797 00:38:09,440 --> 00:38:11,719 Speaker 3: And she really pulled back the curtain and acknowledged that 798 00:38:11,760 --> 00:38:15,000 Speaker 3: it's never just about one person, that one person who 799 00:38:15,000 --> 00:38:17,800 Speaker 3: builds a business. Even though it's her name on the pints, 800 00:38:18,200 --> 00:38:21,560 Speaker 3: every self made entrepreneur is still a community made entrepreneur 801 00:38:21,600 --> 00:38:22,319 Speaker 3: at the end of the day. 802 00:38:22,680 --> 00:38:26,080 Speaker 1: Oh yeah, no one does anything great alone. Anybody who 803 00:38:26,120 --> 00:38:28,640 Speaker 1: says they do needs their ego checked. 804 00:38:34,480 --> 00:38:38,000 Speaker 3: Tomorrow, comedian and actress Dulce Sloan joins us to talk 805 00:38:38,080 --> 00:38:39,800 Speaker 3: all about her journey to joy. 806 00:38:40,280 --> 00:38:41,400 Speaker 2: You don't want to miss. 807 00:38:41,160 --> 00:38:47,080 Speaker 1: It, and that's it for today's show. Listen and follow 808 00:38:47,120 --> 00:38:50,520 Speaker 1: the bright Side on the iHeartRadio app, Apple podcasts, or 809 00:38:50,560 --> 00:38:52,120 Speaker 1: wherever you get your podcasts. 810 00:38:52,400 --> 00:38:55,160 Speaker 3: I'm simone Voice. You can find me at someone Voice 811 00:38:55,200 --> 00:38:56,719 Speaker 3: on Instagram and TikTok. 812 00:38:56,880 --> 00:38:59,600 Speaker 1: And I'm Danielle robe on Instagram and TikTok. 813 00:39:00,200 --> 00:39:04,080 Speaker 3: Yet see you tomorrow, folks. Keep looking on the bright side.