1
00:00:01,880 --> 00:00:06,800
Speaker 1: Let's be honest. Life is stressful, its work, its relationships,

2
00:00:06,840 --> 00:00:09,240
Speaker 1: and the state of the world. But there's a way

3
00:00:09,280 --> 00:00:12,760
Speaker 1: to bring that stress level down. Calm. It's the number

4
00:00:12,760 --> 00:00:15,280
Speaker 1: one app for mental wellness with tons of content to

5
00:00:15,360 --> 00:00:20,720
Speaker 1: manage anxiety, promote concentration, and help you unwind. There's music, meditation,

6
00:00:20,960 --> 00:00:23,840
Speaker 1: a more Calm makes it easy to de stress. You

7
00:00:23,880 --> 00:00:27,720
Speaker 1: can literally do a one minute breathing exercise. Personally, I

8
00:00:27,760 --> 00:00:31,560
Speaker 1: love the soundscapes. Nothing like a little rain on leaves

9
00:00:31,560 --> 00:00:34,840
Speaker 1: to help soothe my nervous system. I've actually been working

10
00:00:34,840 --> 00:00:36,880
Speaker 1: with Calm for a couple of years now, and I'd

11
00:00:36,920 --> 00:00:39,360
Speaker 1: love for you to check out my series on reducing

12
00:00:39,479 --> 00:00:44,600
Speaker 1: overwhelm eight short practices Quick Relief. Right now, listeners of

13
00:00:44,640 --> 00:00:47,960
Speaker 1: On Purpose get forty percent off a subscription to Calm

14
00:00:48,080 --> 00:00:52,159
Speaker 1: Premium at Calm dot com. Forward slash j that's c

15
00:00:53,000 --> 00:00:57,760
Speaker 1: LM dot com Forward slash jay for forty percent off.

16
00:00:57,920 --> 00:00:59,920
Speaker 1: Calm your Mind, Change your Life.

17
00:01:00,880 --> 00:01:04,760
Speaker 2: We talk about diapers perpetuating the cycle of poverty. So

18
00:01:04,880 --> 00:01:07,440
Speaker 2: if you don't have six to eight diapers to drop

19
00:01:07,440 --> 00:01:10,160
Speaker 2: your child off at daycare, you can't go to work,

20
00:01:10,200 --> 00:01:13,160
Speaker 2: and you can't go to a job interview. So they're stopping.

21
00:01:13,319 --> 00:01:16,920
Speaker 2: It's really like a block for women and parents being

22
00:01:17,000 --> 00:01:20,080
Speaker 2: able to go to work. So it's really this symbol

23
00:01:20,120 --> 00:01:22,000
Speaker 2: of poverty. That's how we look at diapers.

24
00:01:22,600 --> 00:01:25,679
Speaker 1: Hey everyone, I've got some huge news to share with you.

25
00:01:26,160 --> 00:01:29,760
Speaker 1: In the last ninety days, seventy nine point four percent

26
00:01:29,840 --> 00:01:33,160
Speaker 1: of our audience came from viewers and listeners that are

27
00:01:33,200 --> 00:01:36,920
Speaker 1: not subscribed to this channel. There's research that shows that

28
00:01:36,959 --> 00:01:39,639
Speaker 1: if you want to create a habit, make it easy

29
00:01:39,680 --> 00:01:43,440
Speaker 1: to access. By hitting the subscribe button, you're creating a

30
00:01:43,520 --> 00:01:47,880
Speaker 1: habit of learning how to be happier, healthier, and more healed.

31
00:01:48,240 --> 00:01:51,200
Speaker 1: This would also mean the absolute world to me and

32
00:01:51,320 --> 00:01:55,080
Speaker 1: help us make better, bigger, brighter content for you and

33
00:01:55,160 --> 00:01:58,520
Speaker 1: the world. Subscribe right now. The number one health and

34
00:01:58,560 --> 00:02:06,360
Speaker 1: wellness podcast, Say Sety Jay Setty seely say Shaty. Hey everyone,

35
00:02:06,520 --> 00:02:09,120
Speaker 1: welcome back to On Purpose, the number one health podcast

36
00:02:09,280 --> 00:02:11,120
Speaker 1: in the world. Thanks to each and every one of

37
00:02:11,200 --> 00:02:14,920
Speaker 1: you that come back every week to listen, learn and grow. Now,

38
00:02:14,960 --> 00:02:16,679
Speaker 1: you know, one of the things I'm fascinated about is

39
00:02:16,800 --> 00:02:19,679
Speaker 1: people who find a passion and are able to turn

40
00:02:19,720 --> 00:02:22,280
Speaker 1: it into a purpose. People who have a cause that

41
00:02:22,360 --> 00:02:25,400
Speaker 1: they care about and they're able to get organized around

42
00:02:25,440 --> 00:02:27,520
Speaker 1: it to make a change and impact in the world,

43
00:02:27,960 --> 00:02:32,040
Speaker 1: and today's guests have done exactly that. Nora Weinstein and

44
00:02:32,200 --> 00:02:35,560
Speaker 1: Kelly Sawyer Patrick Hof are the co CEOs of Baby

45
00:02:35,639 --> 00:02:39,799
Speaker 1: to Baby. Baby to Baby is a national nonprofit organization

46
00:02:40,360 --> 00:02:43,919
Speaker 1: that serves more than one million children living in poverty

47
00:02:44,400 --> 00:02:48,519
Speaker 1: every year. Serving children across all fifty states, Baby to

48
00:02:48,639 --> 00:02:54,120
Speaker 1: Baby distributes diapers, formula, clothing, and basic necessities that every

49
00:02:54,280 --> 00:02:58,239
Speaker 1: child deserves. The organization has distributed over four hundred and

50
00:02:58,400 --> 00:03:02,240
Speaker 1: fifty million essential idea items to children in homeless shelters,

51
00:03:02,560 --> 00:03:08,680
Speaker 1: domestic violence programs, foster care hospitals, underserved schools, and families

52
00:03:08,880 --> 00:03:12,560
Speaker 1: who have lost everything in the wake of disasters. Since

53
00:03:12,680 --> 00:03:15,799
Speaker 1: last year, Baby de Baby has delivered more than one

54
00:03:15,880 --> 00:03:20,400
Speaker 1: point five million emergency supplies to children affected by the

55
00:03:20,520 --> 00:03:24,440
Speaker 1: Maui wildfires. Please welcome to the show, Nora and Kelly.

56
00:03:24,639 --> 00:03:25,280
Speaker 1: Thank you both for.

57
00:03:25,360 --> 00:03:28,400
Speaker 3: Being here, Thanks for having us, and I'm so grateful.

58
00:03:28,080 --> 00:03:30,959
Speaker 1: To have you both here. And honestly, when my team

59
00:03:31,040 --> 00:03:33,600
Speaker 1: and I met you both last year, we got to

60
00:03:33,639 --> 00:03:36,240
Speaker 1: come and join your volunteer program, which was a service

61
00:03:36,360 --> 00:03:38,840
Speaker 1: day for our team. We'd made a commitment at the

62
00:03:38,920 --> 00:03:43,240
Speaker 1: company that we wanted to find programs that meant some

63
00:03:43,400 --> 00:03:46,280
Speaker 1: importance in the team, causes that people were passionate about

64
00:03:46,320 --> 00:03:49,080
Speaker 1: on the team, and yours was right up there, and

65
00:03:49,160 --> 00:03:51,640
Speaker 1: the team wanted to get right behind it. And getting

66
00:03:51,680 --> 00:03:54,400
Speaker 1: to be there that day and learn about the incredible

67
00:03:54,440 --> 00:03:57,560
Speaker 1: work you were doing, I was totally blown away, very

68
00:03:57,640 --> 00:04:00,560
Speaker 1: much in admiration of both of you and your stories journeys.

69
00:04:00,920 --> 00:04:02,720
Speaker 1: And then of course I got to attend your garla,

70
00:04:02,800 --> 00:04:06,160
Speaker 1: which was phenomenal and spectacular, and I can't even remember

71
00:04:06,280 --> 00:04:08,240
Speaker 1: how much you raised. Was it twelve million in that

72
00:04:08,440 --> 00:04:14,600
Speaker 1: gala that you raised? I remember this, yeah, twelve point

73
00:04:14,640 --> 00:04:16,840
Speaker 1: six to me. I love that, Kelly good be exactly.

74
00:04:17,040 --> 00:04:19,520
Speaker 1: It was just it was incredible to see just two

75
00:04:19,600 --> 00:04:23,000
Speaker 1: people who are so passionate about a cause, active on

76
00:04:23,080 --> 00:04:25,560
Speaker 1: it every day and creating amazing value from it. So

77
00:04:25,640 --> 00:04:28,839
Speaker 1: congratulations first of all, and thank you for this opportunity.

78
00:04:29,160 --> 00:04:29,480
Speaker 3: Thank you.

79
00:04:30,080 --> 00:04:32,680
Speaker 1: All right, well, let's dive straight in, Nora, Kelly. I

80
00:04:32,720 --> 00:04:35,400
Speaker 1: want to talk to you both individually and collectively about

81
00:04:35,480 --> 00:04:38,479
Speaker 1: your respective journeys. This is not what you've done forever.

82
00:04:38,960 --> 00:04:41,599
Speaker 1: I believe it's twelve years now that you've been building

83
00:04:41,640 --> 00:04:45,600
Speaker 1: baby to baby. We just hit thirteen, Just hit thirteen, amazing, congratulations.

84
00:04:45,680 --> 00:04:48,760
Speaker 1: So let's talk about your individual journeys, and I want

85
00:04:48,800 --> 00:04:51,479
Speaker 1: to find out when you were in your previous lives.

86
00:04:52,240 --> 00:04:54,320
Speaker 1: Was this a passion of yours? Was this something you

87
00:04:54,360 --> 00:04:56,880
Speaker 1: were aware of, or were you lost in a completely

88
00:04:56,920 --> 00:04:58,840
Speaker 1: different world? Whoever wants to go first?

89
00:05:02,480 --> 00:05:05,880
Speaker 4: Looking back, I think this makes so much sense that

90
00:05:06,000 --> 00:05:11,080
Speaker 4: this is where I've ended up. As a kid, I

91
00:05:11,279 --> 00:05:14,040
Speaker 4: was giving back. I think it's really important when parents

92
00:05:14,120 --> 00:05:18,479
Speaker 4: instill that and their children. I went to Hebrew school

93
00:05:18,920 --> 00:05:23,040
Speaker 4: and giving back was a core part of what we learned.

94
00:05:23,120 --> 00:05:27,920
Speaker 4: We had something called Sedaka, which was bringing change every

95
00:05:27,960 --> 00:05:31,039
Speaker 4: week to school and whatever you could collect in your house,

96
00:05:31,120 --> 00:05:34,000
Speaker 4: and that money was going to go toward helping others.

97
00:05:34,120 --> 00:05:37,440
Speaker 4: We also had a food pantry that was attached to

98
00:05:37,520 --> 00:05:40,240
Speaker 4: our temple and we would go on the weekends and

99
00:05:40,279 --> 00:05:42,160
Speaker 4: my parents would bring me and we would give food

100
00:05:42,279 --> 00:05:46,920
Speaker 4: to people who were less fortunate. Fast forward, I became

101
00:05:46,960 --> 00:05:50,400
Speaker 4: a lawyer and in my law firm, Scatin Arps, which

102
00:05:50,440 --> 00:05:54,480
Speaker 4: I love dearly. It's a big corporate law firm doing

103
00:05:54,560 --> 00:05:58,480
Speaker 4: giant securities cases. But there's an option to do pro

104
00:05:58,560 --> 00:06:02,160
Speaker 4: bono work. Propone of work is obviously helping people who

105
00:06:02,160 --> 00:06:05,480
Speaker 4: are less fortunate without charging them, and that's what I

106
00:06:05,560 --> 00:06:08,760
Speaker 4: gravitated to immediately because.

107
00:06:08,560 --> 00:06:10,080
Speaker 3: It was just to me that was so obvious.

108
00:06:10,120 --> 00:06:13,440
Speaker 4: Why would you want to work on a big automotive

109
00:06:13,600 --> 00:06:15,800
Speaker 4: or oil case when you got to help a low

110
00:06:15,839 --> 00:06:18,680
Speaker 4: income woman get housing. So it was a no brainer

111
00:06:18,760 --> 00:06:20,960
Speaker 4: to me. I was so thrilled to have the opportunity

112
00:06:21,040 --> 00:06:22,719
Speaker 4: to do that from the law firm, and that's.

113
00:06:22,640 --> 00:06:23,600
Speaker 3: Just all I wanted to do.

114
00:06:24,240 --> 00:06:29,520
Speaker 4: So looking back, I was going toward this direction of

115
00:06:29,640 --> 00:06:33,440
Speaker 4: giving back, and baby to Baby is certainly a huge

116
00:06:33,480 --> 00:06:35,760
Speaker 4: extension of that. But I do think it was always there,

117
00:06:35,880 --> 00:06:39,120
Speaker 4: and I do think it's important to teach your children

118
00:06:39,720 --> 00:06:41,680
Speaker 4: about giving back from a young age. I think a

119
00:06:41,800 --> 00:06:44,840
Speaker 4: lot of the people we meet on this journey that

120
00:06:45,040 --> 00:06:47,880
Speaker 4: care they started caring as a child.

121
00:06:48,800 --> 00:06:50,600
Speaker 1: I love that. Thank you so much, Kelly. It was

122
00:06:50,600 --> 00:06:51,320
Speaker 1: the same question.

123
00:06:52,360 --> 00:06:55,640
Speaker 2: Well, I was a model, so you know, you wouldn't

124
00:06:55,640 --> 00:06:58,840
Speaker 2: think of that probably as a giving back career, but

125
00:06:59,160 --> 00:07:01,960
Speaker 2: it was a career that took me all over the world.

126
00:07:02,480 --> 00:07:06,760
Speaker 2: But also when I was home in my home base

127
00:07:06,800 --> 00:07:09,640
Speaker 2: of New York, I would volunteer at a head start

128
00:07:09,760 --> 00:07:13,960
Speaker 2: center in Harlem that I knew people who worked there,

129
00:07:14,160 --> 00:07:16,680
Speaker 2: and so I would work with kids in my free time.

130
00:07:16,720 --> 00:07:19,040
Speaker 2: I always loved being with kids. I wanted to be

131
00:07:19,120 --> 00:07:21,840
Speaker 2: a teacher when I was younger, and so I was

132
00:07:21,920 --> 00:07:25,520
Speaker 2: in the classroom with these children and they had no

133
00:07:25,920 --> 00:07:29,760
Speaker 2: shoes that fit, clothes that were, you know, too small.

134
00:07:29,960 --> 00:07:32,040
Speaker 2: They would wear the same clothes to school every day.

135
00:07:32,400 --> 00:07:34,840
Speaker 2: They wouldn't come to school because they didn't have these

136
00:07:34,880 --> 00:07:38,640
Speaker 2: basic things. And so that sort of instilled in me this,

137
00:07:39,520 --> 00:07:43,200
Speaker 2: you know, need to help children with basic essentials, Like

138
00:07:43,280 --> 00:07:45,640
Speaker 2: I saw what could happen if they didn't have them.

139
00:07:45,640 --> 00:07:48,280
Speaker 2: They couldn't get an education, they wouldn't show up to school.

140
00:07:48,760 --> 00:07:51,360
Speaker 2: So that was something that was part of my free time.

141
00:07:52,440 --> 00:07:54,840
Speaker 2: But I loved it so much. I was really passionate

142
00:07:54,920 --> 00:07:58,360
Speaker 2: about it. And when I moved to la and Norah

143
00:07:58,400 --> 00:08:01,440
Speaker 2: and I met my father and that happened to introduce

144
00:08:01,560 --> 00:08:04,280
Speaker 2: us because he knew I had a passion for giving

145
00:08:04,360 --> 00:08:07,000
Speaker 2: back to children and need and Nora did as well,

146
00:08:07,160 --> 00:08:09,440
Speaker 2: So he set us up on a blind date and

147
00:08:09,680 --> 00:08:12,040
Speaker 2: that was how we met, and so it all sort

148
00:08:12,080 --> 00:08:13,200
Speaker 2: of happened from there.

149
00:08:13,480 --> 00:08:16,360
Speaker 1: That's genius. Yeah, well, I'm sure he's taking all the

150
00:08:16,400 --> 00:08:16,840
Speaker 1: credit now.

151
00:08:17,080 --> 00:08:20,040
Speaker 3: He definitely yes, trust me, that's amazing.

152
00:08:20,160 --> 00:08:22,480
Speaker 1: No. What I love about both of those stories independently,

153
00:08:22,520 --> 00:08:24,200
Speaker 1: And I love what you're saying, Nora, this idea of

154
00:08:24,280 --> 00:08:27,080
Speaker 1: how giving back has been a part of your culture

155
00:08:27,080 --> 00:08:30,200
Speaker 1: ever since you were young, and I can definitely identify

156
00:08:30,320 --> 00:08:32,520
Speaker 1: that and recognize that. I remember my parents didn't have

157
00:08:32,559 --> 00:08:35,199
Speaker 1: a lot growing up, but giving back was always part

158
00:08:35,240 --> 00:08:37,599
Speaker 1: of their life. And I think even when I was

159
00:08:37,640 --> 00:08:39,880
Speaker 1: growing up, there were times in my mind where I thought,

160
00:08:40,360 --> 00:08:44,640
Speaker 1: when I have more, I'll give more. But I found

161
00:08:44,640 --> 00:08:46,800
Speaker 1: that that was the wrong mindset, it was the wrong mentality.

162
00:08:46,880 --> 00:08:49,240
Speaker 1: What I found is whatever I have, whatever I can give,

163
00:08:49,679 --> 00:08:52,280
Speaker 1: is a great place to start, whether it's time or

164
00:08:52,520 --> 00:08:55,719
Speaker 1: energy or money or whatever else it may be. And

165
00:08:55,800 --> 00:08:58,679
Speaker 1: I guess, did you feel like in your career in

166
00:08:58,720 --> 00:09:00,520
Speaker 1: Noura when you were going down that and you were

167
00:09:00,600 --> 00:09:04,520
Speaker 1: choosing pro bono work, did that positively or negatively affect

168
00:09:04,600 --> 00:09:08,400
Speaker 1: your career? And how did that impact you, know, being

169
00:09:08,440 --> 00:09:10,760
Speaker 1: a lawyer and navigating that world.

170
00:09:11,440 --> 00:09:14,840
Speaker 4: It was positive in every way because again I had

171
00:09:14,880 --> 00:09:18,319
Speaker 4: the big firms do take on this pro bono commitment,

172
00:09:18,480 --> 00:09:21,199
Speaker 4: and they owe the hours, and so they need some

173
00:09:21,320 --> 00:09:24,160
Speaker 4: of their associates and partners to be people who love it,

174
00:09:25,280 --> 00:09:28,439
Speaker 4: and so that was lucky. And then you get so

175
00:09:28,559 --> 00:09:34,600
Speaker 4: much legal experience because at a big firm, big complex cases,

176
00:09:35,080 --> 00:09:37,640
Speaker 4: as a junior lawyer, you're having a very minor role

177
00:09:37,720 --> 00:09:41,120
Speaker 4: in a big complex case, and pro bono cases you

178
00:09:41,280 --> 00:09:45,640
Speaker 4: work directly with individuals, and so you advance that much

179
00:09:45,720 --> 00:09:46,199
Speaker 4: more quickly.

180
00:09:46,320 --> 00:09:48,880
Speaker 3: You're you're in court, you're in front of judges, you're

181
00:09:49,000 --> 00:09:49,280
Speaker 3: with a.

182
00:09:49,320 --> 00:09:52,080
Speaker 4: Client, and so I actually think it's a win win

183
00:09:52,160 --> 00:09:56,439
Speaker 4: for the law firms because you're you're gaining experience and

184
00:09:56,640 --> 00:09:58,520
Speaker 4: also giving back.

185
00:09:58,679 --> 00:10:00,280
Speaker 1: Yeah, the reason I ask because I feel like people

186
00:10:00,280 --> 00:10:02,280
Speaker 1: always feel and I wonder whether you come across this,

187
00:10:02,400 --> 00:10:04,199
Speaker 1: but I feel a lot of people always feel like

188
00:10:04,559 --> 00:10:07,360
Speaker 1: if I give back, I'm going to slip behind, I'm

189
00:10:07,360 --> 00:10:09,760
Speaker 1: going to fall behind, or if I focus on that,

190
00:10:09,840 --> 00:10:12,720
Speaker 1: And I remember I was at a consulting firm Accenture,

191
00:10:13,320 --> 00:10:15,200
Speaker 1: and giving back was a big part of their culture

192
00:10:15,240 --> 00:10:17,320
Speaker 1: as well, and we had service days in the company

193
00:10:17,440 --> 00:10:21,080
Speaker 1: and we had something called ADP which was Accentia's area

194
00:10:21,080 --> 00:10:23,839
Speaker 1: of doing pro bono work, and it was encouraged. But

195
00:10:24,480 --> 00:10:28,959
Speaker 1: I find that that's newer and growing now. Whereas you know,

196
00:10:29,480 --> 00:10:33,640
Speaker 1: I imagine like ten twenty years ago, that wasn't the norm. So, Kelly,

197
00:10:33,720 --> 00:10:35,199
Speaker 1: how have you felt about that in terms of like

198
00:10:35,280 --> 00:10:38,440
Speaker 1: this identity of giving back. Do you feel like it's

199
00:10:39,200 --> 00:10:41,199
Speaker 1: kind of seen positively or is it always something that

200
00:10:41,240 --> 00:10:43,160
Speaker 1: people think, oh yeah, think about that later, or how

201
00:10:43,200 --> 00:10:44,040
Speaker 1: do people approach that.

202
00:10:44,760 --> 00:10:46,959
Speaker 2: I think what we do at Baby to Baby is

203
00:10:47,040 --> 00:10:51,000
Speaker 2: we try and make giving back fun and interesting, and

204
00:10:51,160 --> 00:10:54,239
Speaker 2: we try and make it for whether you're an individual,

205
00:10:54,400 --> 00:10:58,040
Speaker 2: a company, you want to come with your whole class

206
00:10:58,360 --> 00:11:00,800
Speaker 2: from your school, and you're a teacher. Sure, so we

207
00:11:00,960 --> 00:11:04,640
Speaker 2: try and make it, you know, fun and trendy, and

208
00:11:04,880 --> 00:11:08,240
Speaker 2: we've tried to, like, you know, bring some excitement into

209
00:11:08,320 --> 00:11:10,920
Speaker 2: giving back, and as you saw when you came for

210
00:11:11,000 --> 00:11:13,559
Speaker 2: your team building day, I think it's really working. And

211
00:11:13,640 --> 00:11:17,320
Speaker 2: I think we get so many great different organizations from

212
00:11:17,840 --> 00:11:22,040
Speaker 2: you know, your team or the Girl Scouts come in,

213
00:11:22,520 --> 00:11:25,120
Speaker 2: or we'll have classrooms full of kids, but we also

214
00:11:25,240 --> 00:11:28,240
Speaker 2: have big studios come in and different companies come in

215
00:11:28,320 --> 00:11:30,160
Speaker 2: for their give back day. And we've been able to

216
00:11:30,360 --> 00:11:33,800
Speaker 2: really make that part of Baby to Baby from day one.

217
00:11:34,160 --> 00:11:34,920
Speaker 3: People love it.

218
00:11:35,120 --> 00:11:39,920
Speaker 4: People I agree that it's changed, but I think and

219
00:11:40,040 --> 00:11:44,760
Speaker 4: I think for reasons for all kinds of reasons. I

220
00:11:44,880 --> 00:11:48,400
Speaker 4: think a lot of individuals are just love it and

221
00:11:48,559 --> 00:11:51,520
Speaker 4: love giving back. I think children organically like to give back.

222
00:11:51,720 --> 00:11:54,640
Speaker 4: I think companies have to give back, and so there

223
00:11:54,679 --> 00:11:57,600
Speaker 4: are companies that have it in their culture because it's

224
00:11:57,800 --> 00:12:01,160
Speaker 4: organic and the leaders want it. And there are companies

225
00:12:01,200 --> 00:12:03,559
Speaker 4: that just have to have it because I think employees

226
00:12:03,640 --> 00:12:06,360
Speaker 4: demand it. So what we're finding is that when we

227
00:12:07,160 --> 00:12:09,360
Speaker 4: you know, we're obviously a national organization, but even in

228
00:12:09,480 --> 00:12:12,280
Speaker 4: our headquarters, our volunteer sessions, where we have the most,

229
00:12:13,480 --> 00:12:15,920
Speaker 4: they fill up in seconds after we put up, and

230
00:12:15,960 --> 00:12:19,760
Speaker 4: we have two of them. We have sessions twice a day,

231
00:12:20,360 --> 00:12:22,680
Speaker 4: and the minute they open up about a month ahead

232
00:12:22,720 --> 00:12:25,800
Speaker 4: of time, and they are they fill up immediately, and

233
00:12:25,840 --> 00:12:28,360
Speaker 4: people are calling to get you know, can they come

234
00:12:28,600 --> 00:12:30,520
Speaker 4: later at night, Can they come on the weekends.

235
00:12:31,040 --> 00:12:32,760
Speaker 3: People want to teach them.

236
00:12:32,840 --> 00:12:35,440
Speaker 4: The people I think are desperate to teach their kids

237
00:12:35,520 --> 00:12:37,599
Speaker 4: to give back. And I think actually the more they have,

238
00:12:38,520 --> 00:12:41,120
Speaker 4: a lot of times people wrecke, you know, people are

239
00:12:41,520 --> 00:12:43,760
Speaker 4: they recognize how much they have, and I think they

240
00:12:43,840 --> 00:12:47,120
Speaker 4: really think it's a responsibility, especially if they didn't grow

241
00:12:47,200 --> 00:12:48,600
Speaker 4: up that way. I think we talked to a lot

242
00:12:48,640 --> 00:12:51,199
Speaker 4: of people who didn't grow up with as much now

243
00:12:51,280 --> 00:12:54,000
Speaker 4: find themselves in situations where they have so much and

244
00:12:54,120 --> 00:12:57,040
Speaker 4: they don't know how to teach their kids the way

245
00:12:57,080 --> 00:12:59,719
Speaker 4: that they were taught, And how could someone in a

246
00:12:59,760 --> 00:13:03,480
Speaker 4: pre situation teach their kids that that is not how

247
00:13:03,559 --> 00:13:05,559
Speaker 4: the world lives. And so I think people are just

248
00:13:06,120 --> 00:13:10,000
Speaker 4: dying for dying for I think people are really craving

249
00:13:10,120 --> 00:13:12,240
Speaker 4: opportunities to give back, and I don't think there are

250
00:13:12,360 --> 00:13:16,079
Speaker 4: that many. So we have found that it's often expensive

251
00:13:16,160 --> 00:13:19,439
Speaker 4: to have people volunteer, or there's nonprofits that are on

252
00:13:19,559 --> 00:13:22,760
Speaker 4: a smaller scale where I'm sure they would want help,

253
00:13:22,840 --> 00:13:24,839
Speaker 4: but they can't always afford to have people come in.

254
00:13:25,600 --> 00:13:29,000
Speaker 4: It's messy, it's time consuming, and so there aren't as

255
00:13:29,080 --> 00:13:31,079
Speaker 4: many programs as there actually used to be. And so

256
00:13:31,160 --> 00:13:34,840
Speaker 4: I think when people identify a place that can really

257
00:13:35,000 --> 00:13:36,560
Speaker 4: use them in a way where they know that they're

258
00:13:36,600 --> 00:13:39,720
Speaker 4: being used in a purposeful manner and not just doing

259
00:13:39,760 --> 00:13:42,400
Speaker 4: busy work, and when they're at Baby Baby, they're seeing

260
00:13:42,480 --> 00:13:46,520
Speaker 4: they are folding outfits for children and putting together We

261
00:13:46,600 --> 00:13:50,160
Speaker 4: try to make it very specific so that people understand

262
00:13:50,240 --> 00:13:52,360
Speaker 4: how they're giving back. And even though we talk a

263
00:13:52,400 --> 00:13:54,680
Speaker 4: lot about big numbers, and four hundred and fifty million

264
00:13:54,720 --> 00:13:57,360
Speaker 4: items we're giving out and a million kids. People want

265
00:13:57,400 --> 00:14:01,079
Speaker 4: to focus on individuals when they're folding an outfit and

266
00:14:01,200 --> 00:14:04,000
Speaker 4: choosing what outfit to give a two year old who's

267
00:14:04,040 --> 00:14:06,680
Speaker 4: in foster care, who they know is coming in such

268
00:14:06,720 --> 00:14:09,840
Speaker 4: a horrific circumstance, and they're going to get to choose

269
00:14:09,880 --> 00:14:13,040
Speaker 4: the outfit that goes to this child who's in such need.

270
00:14:13,640 --> 00:14:16,559
Speaker 4: People feel a lot of pride and want those opportunities.

271
00:14:16,800 --> 00:14:18,920
Speaker 1: Absolutely. Yeah. I remember when we were there that day.

272
00:14:18,960 --> 00:14:21,280
Speaker 1: I felt your team did a phenomenal job. Obviously we met,

273
00:14:21,360 --> 00:14:23,320
Speaker 1: but I thought you and your team did a great

274
00:14:23,400 --> 00:14:26,320
Speaker 1: job of educating us in what we were actually doing, yeah,

275
00:14:26,800 --> 00:14:29,160
Speaker 1: and where it was going and how it works. And

276
00:14:29,240 --> 00:14:32,120
Speaker 1: I found that to be You're so right, Like as

277
00:14:32,160 --> 00:14:35,680
Speaker 1: a volunteer, you felt so much more closely connected to

278
00:14:35,800 --> 00:14:37,960
Speaker 1: the work that was going on. So when you both meet,

279
00:14:38,160 --> 00:14:39,800
Speaker 1: was it love at first sight? Was it like I

280
00:14:40,000 --> 00:14:42,480
Speaker 1: love this person, We're in sync, like we should do

281
00:14:42,600 --> 00:14:45,000
Speaker 1: something together? Like what was that energy like? Because obviously

282
00:14:45,120 --> 00:14:47,520
Speaker 1: this was a warm intro. I guess it was from

283
00:14:47,560 --> 00:14:51,040
Speaker 1: someone you trust and respect, But what was what came

284
00:14:51,120 --> 00:14:52,200
Speaker 1: out of that initial meeting?

285
00:14:52,400 --> 00:14:55,680
Speaker 2: So we had dinner with our husbands just down the street,

286
00:14:56,200 --> 00:15:00,440
Speaker 2: and we were you know, probably ten minutes of the

287
00:15:00,520 --> 00:15:03,840
Speaker 2: conversation was about I was giving back, you know, I

288
00:15:03,920 --> 00:15:05,880
Speaker 2: was modeling living in New York, just moved here and

289
00:15:06,080 --> 00:15:08,200
Speaker 2: giving back at the head Start center. Or had told

290
00:15:08,240 --> 00:15:10,760
Speaker 2: me about her pro bona work with women and children.

291
00:15:11,000 --> 00:15:12,960
Speaker 2: So we sort of connected on that and then sort

292
00:15:12,960 --> 00:15:15,840
Speaker 2: of went on a merry way and that was kind

293
00:15:15,880 --> 00:15:18,360
Speaker 2: of it. And then I think we reached out to

294
00:15:18,480 --> 00:15:22,280
Speaker 2: each other later on, but it wasn't that. It wasn't

295
00:15:22,360 --> 00:15:24,800
Speaker 2: like the next day. It was a little while later

296
00:15:24,920 --> 00:15:27,280
Speaker 2: and we had coffee and we were talking about like,

297
00:15:27,880 --> 00:15:31,880
Speaker 2: how could we start something, what could we do to help,

298
00:15:32,160 --> 00:15:34,520
Speaker 2: you know, women and children? That was both of our passion,

299
00:15:35,160 --> 00:15:38,120
Speaker 2: and what we decided to do was go and meet

300
00:15:38,240 --> 00:15:41,600
Speaker 2: with different nonprofits in Los Angeles at the time and

301
00:15:41,760 --> 00:15:45,440
Speaker 2: see what was missing. So we went to homeless shelters,

302
00:15:45,520 --> 00:15:51,480
Speaker 2: domestic violence shelters, head start centers, schools, and we asked

303
00:15:51,600 --> 00:15:54,560
Speaker 2: what was missing, where what was the need? And across

304
00:15:54,640 --> 00:15:57,400
Speaker 2: the board, no matter who we talked to, it was, oh,

305
00:15:57,440 --> 00:16:00,600
Speaker 2: we're doing the programming, but what's missing is families are

306
00:16:00,640 --> 00:16:05,640
Speaker 2: struggling to afford diapers, food, these basic essentials and sort

307
00:16:05,640 --> 00:16:08,080
Speaker 2: of a light bulb back to the head Start center

308
00:16:08,120 --> 00:16:10,280
Speaker 2: where I saw the children who couldn't come to school

309
00:16:10,280 --> 00:16:12,920
Speaker 2: because their shoes were three sizes too small, or they

310
00:16:12,960 --> 00:16:16,960
Speaker 2: hadn't eaten breakfast, or all of these basic things that

311
00:16:17,320 --> 00:16:20,200
Speaker 2: their needs weren't being met. And it all came together

312
00:16:20,880 --> 00:16:24,760
Speaker 2: and what happened was we talked about what we wanted

313
00:16:24,800 --> 00:16:27,720
Speaker 2: to do. Diaper need was one of the things that

314
00:16:28,080 --> 00:16:31,720
Speaker 2: every single person said. And at the time, you know,

315
00:16:31,880 --> 00:16:35,800
Speaker 2: there was this statistic that one in three families were

316
00:16:35,840 --> 00:16:40,800
Speaker 2: struggling to afford diapers. Obviously, now later thirteen years later,

317
00:16:40,920 --> 00:16:43,840
Speaker 2: unfortunately that statistic is that one in two families now

318
00:16:43,920 --> 00:16:47,320
Speaker 2: struggle to afford diapers. So we kept hearing this theme

319
00:16:47,480 --> 00:16:49,560
Speaker 2: of like diaper need, diaper need, and what could we

320
00:16:49,640 --> 00:16:52,120
Speaker 2: do about it? And so it was a problem that

321
00:16:52,200 --> 00:16:54,440
Speaker 2: we kept seeing that we wanted to solve. And so

322
00:16:55,200 --> 00:16:57,760
Speaker 2: day one that was sort of like, Okay, how could

323
00:16:57,800 --> 00:17:00,640
Speaker 2: we make this work? What could we do together to

324
00:17:00,760 --> 00:17:03,000
Speaker 2: fix this? So that was sort of like the light

325
00:17:03,080 --> 00:17:04,560
Speaker 2: bulb moment for both of us.

326
00:17:04,920 --> 00:17:06,920
Speaker 1: I love that process and I want our audience to

327
00:17:06,960 --> 00:17:08,280
Speaker 1: take note of that because I think one of the

328
00:17:08,280 --> 00:17:11,000
Speaker 1: biggest things I hear from my community is Jay, I

329
00:17:11,119 --> 00:17:13,240
Speaker 1: care about so many things, how do I choose what

330
00:17:13,400 --> 00:17:16,080
Speaker 1: to focus on? Like, there are so many challenges in

331
00:17:16,160 --> 00:17:18,320
Speaker 1: the world, and I don't know how I fit in.

332
00:17:18,400 --> 00:17:22,360
Speaker 1: And I think often those questions are very sincere and genuine,

333
00:17:22,720 --> 00:17:25,399
Speaker 1: but they stop us from making change and having an

334
00:17:25,440 --> 00:17:28,600
Speaker 1: impact because we kind of get lost in decision making

335
00:17:28,720 --> 00:17:31,040
Speaker 1: and choosing. And I love that approach that you both

336
00:17:31,080 --> 00:17:33,720
Speaker 1: had of let's actually go and research, let's go and learn,

337
00:17:34,160 --> 00:17:36,919
Speaker 1: and let's listen to say where's the gap, what's missing?

338
00:17:37,320 --> 00:17:40,240
Speaker 1: How can we solve that? And sorry, God Nor.

339
00:17:40,160 --> 00:17:42,760
Speaker 4: Yeah, I can see you so because it is all

340
00:17:42,800 --> 00:17:46,400
Speaker 4: of that, but it's asking the people who need the help.

341
00:17:46,480 --> 00:17:49,280
Speaker 4: And I think that was like the key that we discovered,

342
00:17:49,320 --> 00:17:52,600
Speaker 4: which was that we and this has helped us for

343
00:17:52,680 --> 00:17:57,359
Speaker 4: thirteen years, is that we can't assume what someone needs.

344
00:17:57,400 --> 00:17:59,680
Speaker 4: You have to go to the community and ask. And

345
00:17:59,760 --> 00:18:01,639
Speaker 4: that helped us on day one when we were asking

346
00:18:01,720 --> 00:18:04,480
Speaker 4: what is the basic need so that you'd understand because

347
00:18:04,480 --> 00:18:06,240
Speaker 4: I don't think it's what we were expecting. We weren't

348
00:18:06,280 --> 00:18:07,920
Speaker 4: expecting that they were going to say the whole need

349
00:18:08,000 --> 00:18:11,680
Speaker 4: is diaper need. But then it made sense when we listened, well,

350
00:18:11,960 --> 00:18:14,200
Speaker 4: no one's going to come to our parenting class, no

351
00:18:14,280 --> 00:18:16,800
Speaker 4: one's going to come for a well visit.

352
00:18:16,680 --> 00:18:18,480
Speaker 3: No one's going to file their insurance claim.

353
00:18:18,600 --> 00:18:22,439
Speaker 4: We can't get to these people, specifically moms if they

354
00:18:22,560 --> 00:18:24,080
Speaker 4: have a baby in a dirty diaper.

355
00:18:24,200 --> 00:18:26,880
Speaker 3: It just logically doesn't make sense.

356
00:18:27,040 --> 00:18:27,560
Speaker 1: But then.

357
00:18:29,119 --> 00:18:32,680
Speaker 4: Today when we're dealing with our disaster relief program and

358
00:18:32,800 --> 00:18:35,840
Speaker 4: we talked to we're talking to our team is talking

359
00:18:35,920 --> 00:18:40,280
Speaker 4: to families or the social service agency that serves the

360
00:18:40,320 --> 00:18:43,800
Speaker 4: families in a disaster. Again, you're saying, don't assume what

361
00:18:43,920 --> 00:18:48,320
Speaker 4: someone needs in this particular hurricane. Ask them because maybe

362
00:18:48,359 --> 00:18:51,760
Speaker 4: they'll say, well, in this case, the water has been

363
00:18:51,840 --> 00:18:54,760
Speaker 4: contaminated and we need water before we need anything else.

364
00:18:55,200 --> 00:18:56,000
Speaker 3: To make formula.

365
00:18:57,119 --> 00:19:00,800
Speaker 4: Early on, when we knew people needed gear like cribs

366
00:19:01,000 --> 00:19:05,760
Speaker 4: and strollers, we thought we worked with companies that had big,

367
00:19:05,880 --> 00:19:08,440
Speaker 4: fancy strollers and we thought, let's get let's try to

368
00:19:08,480 --> 00:19:10,520
Speaker 4: get those donated. And then we went to the community

369
00:19:10,960 --> 00:19:12,960
Speaker 4: and they said, no, we don't want a big fancy stroller.

370
00:19:13,320 --> 00:19:16,400
Speaker 4: We want a fold up, twenty dollars stroller. We're getting

371
00:19:16,440 --> 00:19:19,159
Speaker 4: on the bus, we have multiple children, we're walking to

372
00:19:19,480 --> 00:19:23,600
Speaker 4: school and work, and so again our assumption would have been,

373
00:19:23,800 --> 00:19:27,879
Speaker 4: let's get the highest tech stroller out there. The reality was, no,

374
00:19:28,080 --> 00:19:32,800
Speaker 4: we actually need a practical stroller. So I feel like

375
00:19:32,840 --> 00:19:35,960
Speaker 4: we learned that lesson over and over in everything we do. Listen,

376
00:19:36,280 --> 00:19:38,920
Speaker 4: listen to the community you're serving, and let them tell

377
00:19:39,000 --> 00:19:40,080
Speaker 4: you what they need.

378
00:19:40,400 --> 00:19:42,080
Speaker 1: Yeah, that's such a great insight. I feel like it's

379
00:19:42,119 --> 00:19:45,080
Speaker 1: such a privileged position to think you can predict what

380
00:19:45,200 --> 00:19:47,640
Speaker 1: someone needs and what someone wants. And I think even

381
00:19:47,680 --> 00:19:49,520
Speaker 1: when I came and you're doing my diet, because I

382
00:19:49,600 --> 00:19:51,399
Speaker 1: was like, really, I couldn't believe it, Like I was.

383
00:19:51,840 --> 00:19:54,159
Speaker 1: I was somewhat like mind blown by the fact that

384
00:19:54,320 --> 00:19:56,680
Speaker 1: that was the missing link. And then when you start

385
00:19:56,760 --> 00:19:59,280
Speaker 1: learning about it and how much more it affects as

386
00:19:59,320 --> 00:20:00,760
Speaker 1: opposed to do you think it's just the diaper, and

387
00:20:00,840 --> 00:20:02,680
Speaker 1: I know we can go into just you know, the

388
00:20:02,840 --> 00:20:05,720
Speaker 1: extent of impact that has and all the other supplies

389
00:20:05,760 --> 00:20:09,600
Speaker 1: that you both focused on providing, you almost think, wow,

390
00:20:10,000 --> 00:20:11,720
Speaker 1: I would never have known that, Like I wouldn't have

391
00:20:11,720 --> 00:20:13,679
Speaker 1: come to that off my own accord. And I think

392
00:20:13,760 --> 00:20:15,239
Speaker 1: sometimes a lot of us are trying to figure out

393
00:20:15,280 --> 00:20:19,480
Speaker 1: what people need in a silo isolated from the problem,

394
00:20:19,560 --> 00:20:22,560
Speaker 1: from the situation, from people, and we're rarely going to

395
00:20:22,600 --> 00:20:25,000
Speaker 1: get to the right answer. What did it feel like?

396
00:20:25,359 --> 00:20:28,880
Speaker 1: You know, you're both having successful careers, you're happy doing

397
00:20:29,800 --> 00:20:31,840
Speaker 1: service work on top of that, like you're doing the

398
00:20:31,880 --> 00:20:34,000
Speaker 1: pro bono work, you're going to head start Like in

399
00:20:34,119 --> 00:20:36,480
Speaker 1: one sense, it's almost like, well, this is great, I serve,

400
00:20:36,760 --> 00:20:39,359
Speaker 1: I work, I have a good career. What makes you

401
00:20:39,440 --> 00:20:42,400
Speaker 1: both go okay, no, we need to do this full time,

402
00:20:42,560 --> 00:20:46,600
Speaker 1: like this needs to be our primary focus because that

403
00:20:46,840 --> 00:20:51,679
Speaker 1: feels like a genuinely big leap and commitment and taking

404
00:20:51,760 --> 00:20:55,800
Speaker 1: away from too great career parts to actually say no, no, no,

405
00:20:55,920 --> 00:20:58,200
Speaker 1: this is enough of a priority. Was it something you

406
00:20:58,280 --> 00:21:00,520
Speaker 1: were building while you were working or did you both

407
00:21:00,600 --> 00:21:03,119
Speaker 1: go no, we're going to stop working and start building.

408
00:21:03,160 --> 00:21:04,119
Speaker 1: Which way round did it go?

409
00:21:04,840 --> 00:21:07,440
Speaker 4: It all happened very fast, so I think we were

410
00:21:09,160 --> 00:21:13,440
Speaker 4: slowing down on our other careers and projects. But once

411
00:21:13,520 --> 00:21:17,520
Speaker 4: we started it was it took off very quickly, so

412
00:21:17,640 --> 00:21:22,200
Speaker 4: there was immediately no room to do anything else. We

413
00:21:22,520 --> 00:21:28,480
Speaker 4: actually had a event very early on where we wanted

414
00:21:28,520 --> 00:21:32,359
Speaker 4: to kind of announce this that we had taken over

415
00:21:32,440 --> 00:21:34,680
Speaker 4: baby to baby and that we wanted to make a

416
00:21:34,800 --> 00:21:37,399
Speaker 4: really big impact, and we wanted to work quickly. We

417
00:21:37,560 --> 00:21:40,600
Speaker 4: both there, I think, have very big ideas and dreams,

418
00:21:41,480 --> 00:21:45,399
Speaker 4: and so we put together a small event to just

419
00:21:45,520 --> 00:21:49,680
Speaker 4: make this announcement. And we didn't want to spend any money,

420
00:21:49,880 --> 00:21:53,320
Speaker 4: so we went to friends and had a publicist help

421
00:21:53,359 --> 00:21:56,080
Speaker 4: get a photographer there and a friend who had a

422
00:21:56,560 --> 00:21:59,560
Speaker 4: hotel space to donate and some alcohol so in case we.

423
00:21:59,600 --> 00:22:01,320
Speaker 3: Were asking for money, we want to make sure people

424
00:22:01,359 --> 00:22:02,480
Speaker 3: were in good moods.

425
00:22:03,280 --> 00:22:04,600
Speaker 1: And is that what?

426
00:22:05,400 --> 00:22:07,879
Speaker 2: Yes, yes, it's one of our big secret got it

427
00:22:09,480 --> 00:22:10,440
Speaker 2: as you probably saw.

428
00:22:10,240 --> 00:22:10,720
Speaker 3: At the gallon.

429
00:22:11,400 --> 00:22:12,760
Speaker 1: Yes, yeah, we.

430
00:22:14,359 --> 00:22:16,040
Speaker 4: Had this event, talked a little bit about the mission

431
00:22:16,040 --> 00:22:18,040
Speaker 4: of Baby Baby and where we wanted to go with it,

432
00:22:18,800 --> 00:22:23,400
Speaker 4: and two of our Day one board members, Jessica Alba

433
00:22:23,560 --> 00:22:26,520
Speaker 4: Nicole Richie both came to the event and had their

434
00:22:26,560 --> 00:22:30,840
Speaker 4: picture taken by the pro bono photographer and the picture

435
00:22:31,160 --> 00:22:34,720
Speaker 4: showed up a few days later in US magazine. Kelly

436
00:22:34,760 --> 00:22:37,480
Speaker 4: and I at the time had one intern and we

437
00:22:37,640 --> 00:22:41,639
Speaker 4: had a very small six hundred square foot storefront space,

438
00:22:42,720 --> 00:22:46,040
Speaker 4: and we got a phone call a few days later

439
00:22:46,720 --> 00:22:51,800
Speaker 4: from a big publicity company that represented Kimberly Clark, who

440
00:22:52,000 --> 00:22:56,760
Speaker 4: owned Huggy's diapers and they said we answered the phone

441
00:22:57,240 --> 00:23:00,639
Speaker 4: and they said they had seen the picture and they

442
00:23:00,720 --> 00:23:04,360
Speaker 4: wanted to know if they could donate one hundred thousand

443
00:23:04,640 --> 00:23:10,960
Speaker 4: dollars and one hundred thousand diapers. Again, this is week

444
00:23:11,040 --> 00:23:12,000
Speaker 4: two on the job.

445
00:23:12,280 --> 00:23:15,639
Speaker 2: We have like four boxes of diapers sitting next to us,

446
00:23:15,880 --> 00:23:18,320
Speaker 2: and we were like, yeah, we'll take one hundred thousand diapers,

447
00:23:18,400 --> 00:23:20,800
Speaker 2: thank you, please send them over right now. And then

448
00:23:20,920 --> 00:23:25,360
Speaker 2: they said, well, do you guys accept palelettes? And we're googling,

449
00:23:25,480 --> 00:23:26,399
Speaker 2: like what is a palette.

450
00:23:26,400 --> 00:23:28,960
Speaker 3: We're like, yes, we take a dollar and a model,

451
00:23:29,480 --> 00:23:30,359
Speaker 3: not a lot of palettes.

452
00:23:30,600 --> 00:23:32,320
Speaker 2: And then they're like, do you guys have forklifts. I'm like,

453
00:23:32,359 --> 00:23:35,160
Speaker 2: of course, we have forklifts. Yes, And I'm like where

454
00:23:35,240 --> 00:23:38,320
Speaker 2: do you rent a forklift? And we're trying to figure

455
00:23:38,359 --> 00:23:40,960
Speaker 2: it out and we're like sure, no problem, no problem.

456
00:23:41,359 --> 00:23:42,680
Speaker 2: And then the truck shows up.

457
00:23:42,920 --> 00:23:45,320
Speaker 3: The biggest truck we've ever seen.

458
00:23:46,080 --> 00:23:48,840
Speaker 2: We were wearing these shoes with your heels.

459
00:23:48,560 --> 00:23:53,680
Speaker 4: In case they're listening, and we got on the truck

460
00:23:53,960 --> 00:23:57,880
Speaker 4: and our intern popped onto and a very nice driver

461
00:23:58,600 --> 00:24:02,280
Speaker 4: and we learned what it meant that they were on palettes,

462
00:24:02,400 --> 00:24:03,920
Speaker 4: which made them difficult.

463
00:24:03,920 --> 00:24:06,920
Speaker 2: We were there with the exact donas, getting the plastic

464
00:24:07,040 --> 00:24:10,239
Speaker 2: golf and the crates open and trying to unload them

465
00:24:10,280 --> 00:24:12,760
Speaker 2: ourselves with the truck driver in the end turn the

466
00:24:12,800 --> 00:24:13,320
Speaker 2: four of us.

467
00:24:13,840 --> 00:24:14,359
Speaker 3: But we did it.

468
00:24:14,560 --> 00:24:18,639
Speaker 4: Yeah, and we filled our small storefront space and spilled

469
00:24:18,680 --> 00:24:22,080
Speaker 4: out a little bit. And the moral of the story is, well,

470
00:24:22,119 --> 00:24:24,120
Speaker 4: there are two morals of the story. But we gave

471
00:24:24,200 --> 00:24:26,920
Speaker 4: them out in one day. So we called this is

472
00:24:26,920 --> 00:24:29,119
Speaker 4: one hundred thousand diapers. It's a lot of diapers, and

473
00:24:29,240 --> 00:24:35,399
Speaker 4: we called contacts at home, the shelters, some schools, some

474
00:24:35,720 --> 00:24:39,720
Speaker 4: local hospitals and said, we have diapers for free to

475
00:24:39,800 --> 00:24:40,160
Speaker 4: give out.

476
00:24:40,200 --> 00:24:41,320
Speaker 3: Would you like to come get them?

477
00:24:41,920 --> 00:24:46,400
Speaker 4: And it was astonishing to see they were truly we say,

478
00:24:46,400 --> 00:24:49,959
Speaker 4: they were truly like gold that people were picking up,

479
00:24:50,200 --> 00:24:50,800
Speaker 4: and how.

480
00:24:52,400 --> 00:24:54,200
Speaker 3: What it meant to people and the relief that it

481
00:24:54,280 --> 00:24:54,600
Speaker 3: was showing.

482
00:24:54,640 --> 00:24:57,080
Speaker 4: Again this was not you know, we don't serve individuals

483
00:24:57,200 --> 00:25:01,040
Speaker 4: directly because it's in general because it has been more

484
00:25:01,080 --> 00:25:04,320
Speaker 4: efficient for us to scale to give to other organizations

485
00:25:04,359 --> 00:25:06,760
Speaker 4: that can give them out to their clients and fill

486
00:25:06,880 --> 00:25:09,240
Speaker 4: the whole shelter or school or know who's in the

487
00:25:09,280 --> 00:25:12,040
Speaker 4: most need, which is important to us, but they went

488
00:25:12,119 --> 00:25:16,200
Speaker 4: out the door in one day. Now we can talk

489
00:25:16,480 --> 00:25:18,480
Speaker 4: later that that was one hundred thousand diapers. Now to

490
00:25:18,560 --> 00:25:21,159
Speaker 4: date we've given out two hundred million, but at that

491
00:25:21,400 --> 00:25:23,920
Speaker 4: time it was so many, and I think it taught

492
00:25:23,960 --> 00:25:28,360
Speaker 4: us probably our two most important lessons. One diaper need

493
00:25:28,640 --> 00:25:33,280
Speaker 4: was enormous and not going anywhere. And two the power

494
00:25:33,440 --> 00:25:38,280
Speaker 4: of these celebrity endorsements and sponsorships. So just from two

495
00:25:39,080 --> 00:25:43,440
Speaker 4: women getting behind us, a company wanted to give us that,

496
00:25:43,720 --> 00:25:47,960
Speaker 4: and we have created that into a playbook where with

497
00:25:48,920 --> 00:25:56,080
Speaker 4: dozens and dozens and dozens of amazing women actresses, celebrities, entrepreneurs, CEOs,

498
00:25:56,960 --> 00:26:00,119
Speaker 4: we've been able to take advantage of their platforms and

499
00:26:00,880 --> 00:26:03,040
Speaker 4: that is what has catapulted us to be able to

500
00:26:03,080 --> 00:26:04,719
Speaker 4: give away hundreds of millions of items.

501
00:26:04,960 --> 00:26:07,800
Speaker 1: Yeah. Absolutely, what a first week at the job. Yeah,

502
00:26:08,000 --> 00:26:10,520
Speaker 1: that's pretty interesting and I could totally resonate with. I

503
00:26:10,600 --> 00:26:13,119
Speaker 1: remember I was sixteen years old and I used to

504
00:26:13,160 --> 00:26:17,680
Speaker 1: work at a grocery store and I remember I remember

505
00:26:18,080 --> 00:26:22,280
Speaker 1: unloading my first ever truck of palettes of water and

506
00:26:22,359 --> 00:26:23,960
Speaker 1: I had one of those manual.

507
00:26:23,760 --> 00:26:26,160
Speaker 3: Forklifts, like not even like to checkout girls, right.

508
00:26:26,200 --> 00:26:28,000
Speaker 1: Yeah, Yeah, they wouldn't let me do that, and so

509
00:26:28,080 --> 00:26:30,720
Speaker 1: they were like, you're you're sixteen. And literally I remember

510
00:26:30,760 --> 00:26:33,360
Speaker 1: putting this manual forklift in, putting it in a palette,

511
00:26:33,880 --> 00:26:35,720
Speaker 1: and like them pulling it out, and it was one

512
00:26:35,720 --> 00:26:39,040
Speaker 1: of the heaviest, most arduous tasks ever. And now that

513
00:26:39,080 --> 00:26:41,000
Speaker 1: I've been to your warehouse and seeing just how many

514
00:26:41,760 --> 00:26:44,200
Speaker 1: not only diapers you have, but supplies you have, and

515
00:26:44,359 --> 00:26:46,920
Speaker 1: just the scale at which you're dealing with this, I

516
00:26:47,000 --> 00:26:48,959
Speaker 1: wanted to read out. You know, I was looking at

517
00:26:49,000 --> 00:26:51,200
Speaker 1: some of these statistics because I just want people to

518
00:26:51,520 --> 00:26:57,240
Speaker 1: understand the problem statement or the level of challenge. This

519
00:26:57,520 --> 00:26:59,680
Speaker 1: just blew my mind and I want to share it

520
00:26:59,760 --> 00:27:03,720
Speaker 1: because is yeah, it's super important. Listen to this everyone.

521
00:27:04,240 --> 00:27:06,639
Speaker 1: So Kelly already said this one. One in two families

522
00:27:06,640 --> 00:27:09,080
Speaker 1: struggle in the US to have four diapers for their children.

523
00:27:09,800 --> 00:27:13,200
Speaker 1: I would never think of that diapers cost eighty dollars

524
00:27:13,240 --> 00:27:16,000
Speaker 1: to one hundred dollars per month per baby, and the

525
00:27:16,040 --> 00:27:18,920
Speaker 1: average low income family pays nearly one thousand dollars a

526
00:27:19,040 --> 00:27:23,720
Speaker 1: year for diapers. This part, I think was just yeah,

527
00:27:23,800 --> 00:27:24,720
Speaker 1: please for three years.

528
00:27:24,760 --> 00:27:26,399
Speaker 3: Are all true, but getting worse.

529
00:27:26,560 --> 00:27:29,960
Speaker 4: So with inflation, we're finding that our the families we

530
00:27:30,080 --> 00:27:33,920
Speaker 4: serve are saying the prices are thirty percent up from

531
00:27:33,960 --> 00:27:37,160
Speaker 4: that in the last few years, so the is getting worse.

532
00:27:38,640 --> 00:27:40,880
Speaker 1: And then this one, diapers are the fourth highest household

533
00:27:41,000 --> 00:27:44,960
Speaker 1: expense after rent, food and utilities for families with diaper need.

534
00:27:45,400 --> 00:27:47,880
Speaker 1: Childcare centers often require six to eight diapers per day

535
00:27:47,920 --> 00:27:50,040
Speaker 1: for children to enroll and attend daily.

536
00:27:51,440 --> 00:27:53,080
Speaker 3: That's the one we want people to know about.

537
00:27:53,160 --> 00:27:56,760
Speaker 2: Yeah, we talk about diapers perpetuating the cycle of poverty.

538
00:27:57,160 --> 00:27:59,520
Speaker 2: So if you don't have six to eight diapers to

539
00:27:59,600 --> 00:28:02,600
Speaker 2: drop your child off at daycare, you can't go to work,

540
00:28:02,680 --> 00:28:05,560
Speaker 2: and you can't go to a job interview, so they're stopping.

541
00:28:05,760 --> 00:28:09,400
Speaker 2: It's really like a block for women and parents being

542
00:28:09,480 --> 00:28:11,520
Speaker 2: able to go to work. So if you don't have

543
00:28:11,880 --> 00:28:13,919
Speaker 2: the money to afford diapers and you can't drop your

544
00:28:13,960 --> 00:28:16,080
Speaker 2: child off at daycare, how can you go to work?

545
00:28:16,240 --> 00:28:19,720
Speaker 2: So it's really this symbol of poverty. That's how we

546
00:28:19,760 --> 00:28:20,439
Speaker 2: look at diapers.

547
00:28:20,640 --> 00:28:22,960
Speaker 1: Yeah, let's talk about that a little bit more, because

548
00:28:23,000 --> 00:28:24,600
Speaker 1: that's what I meant earlier when I was talking about

549
00:28:24,600 --> 00:28:27,720
Speaker 1: how like diapers is almost like that the central point

550
00:28:27,840 --> 00:28:31,879
Speaker 1: of all these other issues that the work actually affects right,

551
00:28:32,000 --> 00:28:34,080
Speaker 1: So poverty is one of them, that's a cool one.

552
00:28:34,359 --> 00:28:36,760
Speaker 1: What are the others that you feel a massively affected?

553
00:28:37,000 --> 00:28:39,600
Speaker 2: Well, we know that when we give families diapers that

554
00:28:39,880 --> 00:28:42,600
Speaker 2: they're paying their rent, putting food on the table, and

555
00:28:42,720 --> 00:28:45,840
Speaker 2: keeping their lights on. And as you already said by

556
00:28:45,920 --> 00:28:50,000
Speaker 2: reading off all our favorite stats, that that is something

557
00:28:50,480 --> 00:28:53,880
Speaker 2: that a diaper is stopping people, you know, from doing anything.

558
00:28:54,080 --> 00:28:56,400
Speaker 2: It's really you can't leave your house if you don't

559
00:28:56,480 --> 00:29:01,120
Speaker 2: have diapers. Families are using newspapers or towels substitutes. So

560
00:29:01,160 --> 00:29:03,040
Speaker 2: if you don't have a diaper, how can you go

561
00:29:03,360 --> 00:29:05,680
Speaker 2: and take your baby to the grocery store to even

562
00:29:05,720 --> 00:29:08,760
Speaker 2: buy food for your other children. It's just diapers are

563
00:29:09,080 --> 00:29:12,560
Speaker 2: this symbol of poverty to us. That that's why every

564
00:29:12,640 --> 00:29:15,080
Speaker 2: day diaper need is the number one thing we're focused on.

565
00:29:15,720 --> 00:29:18,440
Speaker 1: Yeah. Absolutely, I mean I'm going to go on because

566
00:29:18,480 --> 00:29:21,360
Speaker 1: these to me, these were just these were huge. These

567
00:29:21,400 --> 00:29:23,400
Speaker 1: were some amazing stats about the incredible work you've done

568
00:29:23,400 --> 00:29:25,760
Speaker 1: around it. So in twenty twenty one, Baby to Baby

569
00:29:25,840 --> 00:29:30,120
Speaker 1: developed your own diaper manufacturing system, producing diapers at eighty

570
00:29:30,200 --> 00:29:32,520
Speaker 1: percent less than the retail cost, in order to help

571
00:29:32,600 --> 00:29:37,160
Speaker 1: me meet the exponentially increasing demand walk me through that direction,

572
00:29:37,360 --> 00:29:39,960
Speaker 1: because now that's like you're going from having one hundred

573
00:29:39,960 --> 00:29:43,000
Speaker 1: thousand dia percent to you right then figuring out that

574
00:29:43,520 --> 00:29:44,480
Speaker 1: it's too expensive.

575
00:29:44,800 --> 00:29:48,040
Speaker 2: Well, we've been getting diapers donated from companies like Huggies,

576
00:29:48,080 --> 00:29:52,120
Speaker 2: for example with the Jessica and Nicole event and the

577
00:29:52,240 --> 00:29:55,800
Speaker 2: story nor I just told. But also, you know, corporate

578
00:29:55,880 --> 00:29:58,400
Speaker 2: partners have been a huge part of Baby to Baby's growth,

579
00:29:59,080 --> 00:30:02,920
Speaker 2: using Jessica's example with Honest Company, they donated ten million

580
00:30:03,040 --> 00:30:06,680
Speaker 2: items to us, a lot of those being diapers. But

581
00:30:07,720 --> 00:30:10,440
Speaker 2: diapers are just the number one thing we're you know,

582
00:30:10,920 --> 00:30:13,520
Speaker 2: trying to get and we're doing it in every which way.

583
00:30:13,960 --> 00:30:16,520
Speaker 2: So we're trying to get corporate sponsors to donate to us.

584
00:30:17,000 --> 00:30:20,360
Speaker 2: Then we've gone to Sacramento to testify to have the

585
00:30:20,440 --> 00:30:22,880
Speaker 2: sales tax removed from diapers. That was something we were

586
00:30:22,920 --> 00:30:27,240
Speaker 2: able to do. Then we did a Goop campaign with

587
00:30:27,320 --> 00:30:30,920
Speaker 2: Gwyneth Paltrow where we launched a fake luxury diaper that

588
00:30:31,160 --> 00:30:35,200
Speaker 2: was intended to make people angry, and it was a spoof,

589
00:30:35,800 --> 00:30:38,440
Speaker 2: and Gwyneth was like, I'll take the heat for this,

590
00:30:38,640 --> 00:30:40,880
Speaker 2: and she launched a diaper and it had you know,

591
00:30:41,480 --> 00:30:45,200
Speaker 2: diamonds and fur and it was made of like I'll

592
00:30:45,360 --> 00:30:48,440
Speaker 2: pack a fur and it was one hundred and twenty

593
00:30:48,520 --> 00:30:50,600
Speaker 2: dollars for a pack of ten, but it was meant

594
00:30:50,640 --> 00:30:52,600
Speaker 2: to show that one hundred and twenty dollars is what

595
00:30:52,760 --> 00:30:55,720
Speaker 2: you need to diaper your baby for a month. And

596
00:30:55,920 --> 00:30:58,840
Speaker 2: once she did the grand reveal, it was like, Yeah,

597
00:30:58,960 --> 00:31:01,080
Speaker 2: this is meant to piss you off because diapers are

598
00:31:01,160 --> 00:31:04,440
Speaker 2: tax like a luxury item. How insane is that? And

599
00:31:04,560 --> 00:31:06,320
Speaker 2: what can we do about it? So then you were

600
00:31:06,400 --> 00:31:09,640
Speaker 2: able to go onto Goop and Baby to Babies shared

601
00:31:09,680 --> 00:31:13,680
Speaker 2: platform and reach out to your state senator and say like,

602
00:31:13,880 --> 00:31:17,000
Speaker 2: this is ridiculous. How can we still tax diapers like

603
00:31:17,080 --> 00:31:20,320
Speaker 2: a luxury item? And since we did that, seven states

604
00:31:20,400 --> 00:31:23,240
Speaker 2: followed suit. There are still twenty six states left the

605
00:31:23,360 --> 00:31:26,720
Speaker 2: tax diapers, but we're still working on that. That's, you know,

606
00:31:26,960 --> 00:31:30,320
Speaker 2: more to come on that. But manufacturing the diapers was

607
00:31:30,400 --> 00:31:33,680
Speaker 2: something we started because we were able to buy diapers

608
00:31:34,400 --> 00:31:38,080
Speaker 2: for cost from our manufacturer, so they were giving us

609
00:31:38,200 --> 00:31:41,800
Speaker 2: low cost diapers. But at some point the manufacturer who

610
00:31:41,800 --> 00:31:44,640
Speaker 2: we were working with understood our mission, knew what we did,

611
00:31:45,080 --> 00:31:47,000
Speaker 2: and we talked to them about like, okay, what if

612
00:31:47,080 --> 00:31:50,160
Speaker 2: we stripped off the cartoons and made these diapers plain

613
00:31:50,240 --> 00:31:52,640
Speaker 2: and white and we just use one color for the packaging.

614
00:31:53,040 --> 00:31:55,600
Speaker 2: How low would you make them for us? How you

615
00:31:55,680 --> 00:31:57,640
Speaker 2: know what could we get the cost down to? So

616
00:31:57,800 --> 00:32:00,760
Speaker 2: eighty percent less than retail is how much we're making

617
00:32:00,840 --> 00:32:04,320
Speaker 2: them for now their baby to baby diapers. They're plain white,

618
00:32:04,600 --> 00:32:06,760
Speaker 2: but they worked just as well as any and we've

619
00:32:06,800 --> 00:32:10,400
Speaker 2: been able to distribute two hundred million diapers because of

620
00:32:10,520 --> 00:32:14,000
Speaker 2: this relationship and because of manufacturing. So it was something

621
00:32:14,560 --> 00:32:17,640
Speaker 2: innovative we came up with during COVID because the need

622
00:32:17,800 --> 00:32:20,800
Speaker 2: was so great, But it's really been able to stretch

623
00:32:20,920 --> 00:32:24,040
Speaker 2: our donor dollar so much further and been able to

624
00:32:24,120 --> 00:32:25,200
Speaker 2: diaper a lot more babies.

625
00:32:25,360 --> 00:32:27,840
Speaker 4: I think we had really kind of hit rock bottom

626
00:32:28,000 --> 00:32:31,120
Speaker 4: with the desperation for diapers during COVID, so it was

627
00:32:31,200 --> 00:32:33,720
Speaker 4: already I mean, we're saying it's one out of two

628
00:32:34,320 --> 00:32:38,880
Speaker 4: families in the United States. It's just an impossible statistic

629
00:32:38,960 --> 00:32:42,480
Speaker 4: to digest. But it was seeing and hearing one by

630
00:32:42,600 --> 00:32:47,640
Speaker 4: one the alternatives that the families were taking, like using

631
00:32:47,720 --> 00:32:51,080
Speaker 4: a newspaper to diaper their child, like using a towel,

632
00:32:51,320 --> 00:32:55,480
Speaker 4: like taking a diaper off a baby, cleaning it, hanging

633
00:32:55,560 --> 00:32:57,920
Speaker 4: it to dry and putting it back on their baby.

634
00:32:58,000 --> 00:33:01,640
Speaker 4: And there was a point during COVID where the diapers

635
00:33:01,680 --> 00:33:04,800
Speaker 4: were also off the shelves. If you can remember, most

636
00:33:04,840 --> 00:33:08,800
Speaker 4: people were talking about the toilet paper shortage, but diapers

637
00:33:08,840 --> 00:33:11,320
Speaker 4: were right there with them, and.

638
00:33:12,840 --> 00:33:13,600
Speaker 3: It was just so.

639
00:33:15,680 --> 00:33:19,040
Speaker 4: Upsetting to everyone at Baby to Baby that our team

640
00:33:19,240 --> 00:33:22,920
Speaker 4: really made this, really had this idea to say we

641
00:33:23,040 --> 00:33:26,560
Speaker 4: have to do something about this. That our need had

642
00:33:26,600 --> 00:33:29,160
Speaker 4: gone up five hundred percent just at Baby to Baby

643
00:33:29,240 --> 00:33:34,160
Speaker 4: alone in the weeks when COVID started, and so that

644
00:33:34,360 --> 00:33:36,520
Speaker 4: was when we kind of in desperation went to these

645
00:33:36,600 --> 00:33:39,280
Speaker 4: manufacturing partners and said, we know we're doing a lot,

646
00:33:39,520 --> 00:33:42,840
Speaker 4: it's not enough, and we talked about scratching surfaces earlier.

647
00:33:43,560 --> 00:33:45,640
Speaker 4: You know, we're even now. We're proud that we've given

648
00:33:45,680 --> 00:33:49,000
Speaker 4: out two hundred million diapers. It's more than any organization

649
00:33:49,920 --> 00:33:53,440
Speaker 4: like ours in the country, but it's not enough. We

650
00:33:53,600 --> 00:33:56,200
Speaker 4: have this year alone, just from the families we serve,

651
00:33:56,240 --> 00:33:59,280
Speaker 4: we have request for one point five billion diapers.

652
00:33:59,760 --> 00:34:02,680
Speaker 3: So we just had to do more.

653
00:34:02,720 --> 00:34:06,040
Speaker 4: And it was manufacturing and the manufacturing system that allowed

654
00:34:06,120 --> 00:34:08,920
Speaker 4: us to really take the leap, because now when we

655
00:34:09,000 --> 00:34:12,000
Speaker 4: get donations, we know they can go so much further.

656
00:34:12,080 --> 00:34:13,160
Speaker 3: So we're making packs.

657
00:34:13,640 --> 00:34:16,440
Speaker 4: Families in our programer buying packs for an average of

658
00:34:16,480 --> 00:34:20,320
Speaker 4: twenty dollars, we're making packs for three point fifty and

659
00:34:20,400 --> 00:34:24,799
Speaker 4: of course not charging them and donating them. And it's

660
00:34:25,080 --> 00:34:28,319
Speaker 4: it's something that manufacturing is allowing us to move the needle.

661
00:34:28,560 --> 00:34:31,120
Speaker 3: Still scratch the surface, but move the needle.

662
00:34:31,239 --> 00:34:34,200
Speaker 1: Absolutely, no, definitely moving the needle. And I mean I'm

663
00:34:34,239 --> 00:34:38,040
Speaker 1: blown away because it's like it's incredible marketing mixed with

664
00:34:38,160 --> 00:34:41,840
Speaker 1: incredible systems, incredible management, like you know, the campaign that

665
00:34:41,880 --> 00:34:44,920
Speaker 1: you were just mentioning with gwynethan Goop like that is

666
00:34:45,440 --> 00:34:47,200
Speaker 1: like something out of like a movie. Like to be

667
00:34:47,239 --> 00:34:50,280
Speaker 1: able to pull something like that off and to actually

668
00:34:50,400 --> 00:34:53,520
Speaker 1: think about it in that innovative way and to then

669
00:34:53,560 --> 00:34:56,680
Speaker 1: build a system that's manufacturing your own diapers because you

670
00:34:56,719 --> 00:34:58,840
Speaker 1: see the value of cost. I mean, you're operating like

671
00:34:59,239 --> 00:35:03,920
Speaker 1: an incredible the innovative, fast forward, fast forward thinking company

672
00:35:04,640 --> 00:35:06,680
Speaker 1: and you're applying it all to doing good in the world.

673
00:35:06,840 --> 00:35:10,600
Speaker 1: Like has that always has this strategic marketing brain always

674
00:35:10,640 --> 00:35:13,120
Speaker 1: been between you two, Like how have you you know,

675
00:35:13,200 --> 00:35:15,320
Speaker 1: how have you been able to think about changing the

676
00:35:15,400 --> 00:35:18,040
Speaker 1: world in this way? Because I think that. Like you said,

677
00:35:18,080 --> 00:35:20,680
Speaker 1: I think change can often feel boring, It can feel

678
00:35:21,239 --> 00:35:23,080
Speaker 1: like slow, it can feel like it has to be

679
00:35:23,120 --> 00:35:24,800
Speaker 1: done in a certain way. But you are willing to

680
00:35:24,920 --> 00:35:28,120
Speaker 1: like push boundaries and maybe some people get upset in

681
00:35:28,160 --> 00:35:29,840
Speaker 1: the beginning. To get them to make a point like

682
00:35:30,200 --> 00:35:33,840
Speaker 1: that's a really original, unique way of thinking about change.

683
00:35:34,000 --> 00:35:36,640
Speaker 2: I think we're not scared to push boundaries. And I

684
00:35:36,760 --> 00:35:40,040
Speaker 2: think both of us, you know, people say to us

685
00:35:40,040 --> 00:35:41,960
Speaker 2: all the time like, oh, did you ever think baby

686
00:35:41,960 --> 00:35:43,960
Speaker 2: to baby would be this big? And we say, yes,

687
00:35:44,080 --> 00:35:47,640
Speaker 2: we did. We did because we saw the need, we saw,

688
00:35:48,040 --> 00:35:50,279
Speaker 2: you know, what we needed to do, and we went

689
00:35:50,440 --> 00:35:52,200
Speaker 2: for it. And we do that every day. And so

690
00:35:52,760 --> 00:35:56,600
Speaker 2: being innovative and coming up with fun, you know, exciting

691
00:35:56,960 --> 00:35:59,640
Speaker 2: marketing things or whatever we're doing. I think bringing the

692
00:35:59,680 --> 00:36:04,680
Speaker 2: commune unity together and collaborating with whether it's celebrity or

693
00:36:04,800 --> 00:36:09,000
Speaker 2: corporate partners, is something that we love doing and that

694
00:36:09,160 --> 00:36:10,920
Speaker 2: we will continue to do. And we've done it in

695
00:36:11,040 --> 00:36:13,440
Speaker 2: so many ways like this year, you know, we talk

696
00:36:13,440 --> 00:36:17,120
Speaker 2: about all the time. We partnered with the White House

697
00:36:17,160 --> 00:36:20,480
Speaker 2: and HHS and twenty twenty three last year and we

698
00:36:20,640 --> 00:36:26,600
Speaker 2: launched a pilot program that was creating maternal newborn supply kits,

699
00:36:26,960 --> 00:36:29,000
Speaker 2: and we did it for the three states with the

700
00:36:29,200 --> 00:36:32,719
Speaker 2: highest maternal mortality rates and the highest child poverty rates.

701
00:36:33,040 --> 00:36:35,920
Speaker 2: And so it was a pilot program for these three states, Arkansas,

702
00:36:36,280 --> 00:36:40,880
Speaker 2: New Mexico, and Louisiana. And we're in partnership with the

703
00:36:40,960 --> 00:36:44,640
Speaker 2: White House and HHS, and the Vice President came to

704
00:36:44,719 --> 00:36:47,600
Speaker 2: Baby to Baby to launch it with us. This year,

705
00:36:47,800 --> 00:36:51,680
Speaker 2: we're now able to go to ten states with Huggies.

706
00:36:51,840 --> 00:36:55,160
Speaker 2: Back to Huggies. Huggies came back in and their partnership

707
00:36:55,320 --> 00:36:58,160
Speaker 2: with a multimillion dollar pledge, we're now going to take

708
00:36:58,200 --> 00:37:00,719
Speaker 2: it to ten states. So that pilot program, you know,

709
00:37:00,840 --> 00:37:05,360
Speaker 2: it's public private partnerships, it's corporate partners it's using you know,

710
00:37:05,680 --> 00:37:08,560
Speaker 2: celebrity like we did from day one. We just had

711
00:37:08,680 --> 00:37:12,640
Speaker 2: Olivia Wilde, Kelly Roland and Sierra came to help spread

712
00:37:12,680 --> 00:37:15,160
Speaker 2: the word that we're you know, now in ten states

713
00:37:15,200 --> 00:37:18,680
Speaker 2: and we're bringing this pilot program to ten states this year.

714
00:37:19,320 --> 00:37:21,480
Speaker 2: And just being able to do things like that, I

715
00:37:21,560 --> 00:37:25,879
Speaker 2: think definitely keeps our days exciting and you know, makes

716
00:37:25,960 --> 00:37:29,440
Speaker 2: it interesting and innovative, and I think nonprofit can be.

717
00:37:29,760 --> 00:37:32,479
Speaker 2: So I think we're trying to like make that part

718
00:37:32,520 --> 00:37:35,680
Speaker 2: of nonprofit. It doesn't have to be boring, it doesn't

719
00:37:35,760 --> 00:37:37,520
Speaker 2: have to be status quo, you know.

720
00:37:38,000 --> 00:37:41,319
Speaker 4: And I think everyone won in that example that Kelly

721
00:37:41,440 --> 00:37:49,239
Speaker 4: just gave about our maternal mortality initiative, in that the

722
00:37:49,719 --> 00:37:52,200
Speaker 4: celebrity ambassadors who are so amazing, the three women that

723
00:37:52,440 --> 00:37:57,160
Speaker 4: came to get attention for the program, they care deeply

724
00:37:57,239 --> 00:38:02,480
Speaker 4: about eternal mortality. Obviously, your audience is familiar with how

725
00:38:03,280 --> 00:38:05,800
Speaker 4: in the United States the maternal mortality rates are worse

726
00:38:05,880 --> 00:38:09,000
Speaker 4: than they were twenty years ago, and that black women

727
00:38:09,120 --> 00:38:12,080
Speaker 4: are dying at three times or four times, up to

728
00:38:12,160 --> 00:38:16,279
Speaker 4: four times the rate of other women. And I think

729
00:38:17,440 --> 00:38:20,080
Speaker 4: everyone wants to come up with a solution, I hope.

730
00:38:20,600 --> 00:38:22,839
Speaker 4: And so in that example, it really was a real

731
00:38:23,120 --> 00:38:26,520
Speaker 4: public private partnership with Again, we had the White House

732
00:38:26,560 --> 00:38:28,719
Speaker 4: and Department of Health and Human Services on that end

733
00:38:29,120 --> 00:38:32,759
Speaker 4: needing to give it legitimacy and the platform that they

734
00:38:32,840 --> 00:38:37,280
Speaker 4: bring to the table. Huggi's was such an important partner

735
00:38:37,360 --> 00:38:39,719
Speaker 4: on the corporate end because these programs need money and

736
00:38:39,760 --> 00:38:42,440
Speaker 4: they need supplies, and so they had the diapers, they

737
00:38:42,440 --> 00:38:45,480
Speaker 4: had the breastfeeding supplies, and they were able to donate

738
00:38:45,560 --> 00:38:49,840
Speaker 4: those women like Olivia Wilde and Sierra and Kelly Roland.

739
00:38:50,239 --> 00:38:53,839
Speaker 4: They cared deeply about maternal mortality and wanted to use

740
00:38:53,920 --> 00:38:57,839
Speaker 4: their platforms, use their enormous social media numbers, and bring

741
00:38:57,920 --> 00:38:59,279
Speaker 4: attention to a problem and.

742
00:38:59,320 --> 00:39:01,240
Speaker 3: Show that they were coming up with a solution.

743
00:39:01,840 --> 00:39:04,680
Speaker 4: Baby Baby has this incredible team that is there to

744
00:39:05,360 --> 00:39:08,640
Speaker 4: have worked for thirteen years to identify which states and

745
00:39:08,719 --> 00:39:13,200
Speaker 4: which organizations in which states have the most vulnerable mothers

746
00:39:13,200 --> 00:39:15,440
Speaker 4: who could get to the right hospitals these items that

747
00:39:15,520 --> 00:39:18,840
Speaker 4: they so desperately need. So I think it's really attacking.

748
00:39:18,880 --> 00:39:20,040
Speaker 4: I think one of the things that Kelly and I

749
00:39:20,160 --> 00:39:23,760
Speaker 4: really love about it is attacking these problems from multiple angles.

750
00:39:24,080 --> 00:39:27,120
Speaker 4: And so yes, we bring in the like we understand

751
00:39:28,880 --> 00:39:32,040
Speaker 4: and can explain to people why we need the help

752
00:39:32,120 --> 00:39:34,480
Speaker 4: of the corporation, what the government can do to help,

753
00:39:34,800 --> 00:39:38,200
Speaker 4: what part the celebrity or ambassador can play, And I

754
00:39:38,239 --> 00:39:40,880
Speaker 4: think they all appreciate that, and again it's led to

755
00:39:40,960 --> 00:39:41,960
Speaker 4: this great program.

756
00:39:42,160 --> 00:39:45,319
Speaker 1: Yeah, what I'm hearing is like a very deep understanding

757
00:39:45,360 --> 00:39:48,239
Speaker 1: of the problem is what's allowing you to engage with

758
00:39:48,320 --> 00:39:50,880
Speaker 1: all these stakeholders, Like the reason you're able to get

759
00:39:50,920 --> 00:39:54,440
Speaker 1: the government involved, or get corporations involved, or get celebrities

760
00:39:54,480 --> 00:39:58,600
Speaker 1: involved is because you deeply understand the intricacies of the challenge.

761
00:39:59,080 --> 00:40:01,279
Speaker 1: And I think often and we want to do good

762
00:40:01,320 --> 00:40:02,920
Speaker 1: in the world, or when we're trying to do good

763
00:40:02,960 --> 00:40:05,919
Speaker 1: in the world, we're hoping that that good intention is enough,

764
00:40:06,040 --> 00:40:09,400
Speaker 1: or we're hoping that that passion is enough, and actually

765
00:40:10,000 --> 00:40:14,239
Speaker 1: deeply understanding the challenge and the stresses that people are experiencing,

766
00:40:14,360 --> 00:40:17,360
Speaker 1: the problems people go through on a daily basis is

767
00:40:17,560 --> 00:40:20,000
Speaker 1: at the heart of that. And one of my favorite

768
00:40:20,760 --> 00:40:24,200
Speaker 1: thoughts is from Martin Luther King where he said that

769
00:40:24,440 --> 00:40:28,360
Speaker 1: people who love peace need to learn to organize themselves

770
00:40:28,600 --> 00:40:31,640
Speaker 1: as well as those who love war. And I love

771
00:40:31,719 --> 00:40:34,279
Speaker 1: that statement because I often feel that those of us

772
00:40:34,280 --> 00:40:36,000
Speaker 1: who want peace in the world or goodness in the

773
00:40:36,040 --> 00:40:38,640
Speaker 1: world can be kind of a bit woo woo about it,

774
00:40:38,920 --> 00:40:41,000
Speaker 1: or we can be a bit like, you know, peace

775
00:40:41,040 --> 00:40:43,080
Speaker 1: and love, and it can be kind of like this

776
00:40:44,080 --> 00:40:48,360
Speaker 1: really nice idea or nice ideal, but it doesn't have systems,

777
00:40:48,520 --> 00:40:51,640
Speaker 1: organization strategy. And it seems like you've both been able

778
00:40:51,680 --> 00:40:54,239
Speaker 1: to take your passion and intention and bring that in

779
00:40:54,440 --> 00:40:58,000
Speaker 1: so wonderfully, which is such an incredible example for so

780
00:40:58,080 --> 00:40:59,040
Speaker 1: many not for profits.

781
00:40:59,600 --> 00:41:02,760
Speaker 4: Thank you and I think we really don't differentiate between

782
00:41:02,880 --> 00:41:05,520
Speaker 4: nonprofit and for profit in that way, and so that's

783
00:41:05,560 --> 00:41:09,080
Speaker 4: something that we care about reminding people that, again, the

784
00:41:10,360 --> 00:41:13,080
Speaker 4: work is different, but the way that you run a company,

785
00:41:13,200 --> 00:41:15,080
Speaker 4: in our minds, should be the same, and that's kind

786
00:41:15,080 --> 00:41:22,000
Speaker 4: of who we model ourselves after. Unfortunately, we have seen

787
00:41:22,040 --> 00:41:25,200
Speaker 4: a lot of well intentioned people not give back in

788
00:41:25,239 --> 00:41:27,800
Speaker 4: the right way. So to your point, I think in

789
00:41:27,880 --> 00:41:30,759
Speaker 4: disaster relief in particular is an area I know we

790
00:41:31,040 --> 00:41:33,440
Speaker 4: talked about on your tour, and we see a lot

791
00:41:33,520 --> 00:41:37,040
Speaker 4: of people trying to be helpful in disasters and doing

792
00:41:37,080 --> 00:41:38,879
Speaker 4: it in an actively unhelpful way.

793
00:41:39,160 --> 00:41:41,120
Speaker 3: And that is the place that I think the most.

794
00:41:41,440 --> 00:41:44,279
Speaker 4: We've watched people and it's hard to watch, and we're

795
00:41:44,320 --> 00:41:48,279
Speaker 4: trying to kind of correct people's behaviors in how they

796
00:41:49,120 --> 00:41:53,279
Speaker 4: react to disasters because the public, I think, and I'm

797
00:41:53,320 --> 00:41:56,520
Speaker 4: sure your listeners care deeply about disasters, and by disasters,

798
00:41:56,560 --> 00:42:02,359
Speaker 4: I'm mainly talking about natural disasters, so hurricanes, buyers, floods, mudslides.

799
00:42:03,200 --> 00:42:07,600
Speaker 4: People feel so helpless in those moments. I think people

800
00:42:07,640 --> 00:42:09,440
Speaker 4: watch them on the news, they get so much attention,

801
00:42:09,640 --> 00:42:12,400
Speaker 4: they see horrible things happening, and they don't know how

802
00:42:12,440 --> 00:42:15,320
Speaker 4: to help, and what we've done a Baby to Baby

803
00:42:15,480 --> 00:42:19,280
Speaker 4: is try to very specifically help children and help families

804
00:42:19,400 --> 00:42:22,920
Speaker 4: in those instances. Because a lot of great organizations are helping,

805
00:42:23,280 --> 00:42:26,520
Speaker 4: they're typically focused on adults, and we focus on children.

806
00:42:26,920 --> 00:42:33,319
Speaker 4: But in terms of people helping in sometimes a misguided way,

807
00:42:34,360 --> 00:42:36,600
Speaker 4: we often go to the spots where the disasters are

808
00:42:36,640 --> 00:42:40,360
Speaker 4: occurring and we'll watch people and they show up with

809
00:42:41,400 --> 00:42:51,960
Speaker 4: bags of used clothing and used coloring books or unsized things,

810
00:42:52,320 --> 00:42:56,640
Speaker 4: or half opened games and toys and things. Again, I

811
00:42:56,719 --> 00:42:59,320
Speaker 4: think that people care so deeply and they're wonderful, and

812
00:42:59,320 --> 00:43:01,719
Speaker 4: they're seeing a child on the news and thinking I

813
00:43:01,880 --> 00:43:04,040
Speaker 4: need to go. I want to go give that child

814
00:43:04,200 --> 00:43:07,560
Speaker 4: my blanket or this game or a toothbrush. But what

815
00:43:07,719 --> 00:43:11,360
Speaker 4: we've learned is that you have to listen and understand

816
00:43:11,400 --> 00:43:14,880
Speaker 4: what these families need and tied for as important as

817
00:43:14,920 --> 00:43:18,480
Speaker 4: that is what the organization who's helping them needs, Because

818
00:43:19,239 --> 00:43:22,959
Speaker 4: in a disaster, everyone is spread. Then often the people

819
00:43:22,960 --> 00:43:26,040
Speaker 4: who are helping a disaster their own families are suffering

820
00:43:26,120 --> 00:43:29,759
Speaker 4: from that same hurricane or fire or flood. So and

821
00:43:29,840 --> 00:43:33,160
Speaker 4: the organizations are often small, they're not always large scale organizations.

822
00:43:33,280 --> 00:43:37,120
Speaker 4: Often they're small volunteer based groups that are trying to

823
00:43:37,160 --> 00:43:39,960
Speaker 4: do their best to give out supplies. So when you

824
00:43:40,160 --> 00:43:43,080
Speaker 4: inundate them with things that they don't need at that time,

825
00:43:43,640 --> 00:43:46,560
Speaker 4: they don't have room, they don't have the man or

826
00:43:46,760 --> 00:43:51,080
Speaker 4: woman power to accept the items. People fly planes into

827
00:43:51,160 --> 00:43:57,919
Speaker 4: places without having the right destination, and so we talk

828
00:43:58,000 --> 00:44:02,680
Speaker 4: to partners who are on the ground saying these donations

829
00:44:02,719 --> 00:44:06,120
Speaker 4: are blocking the roads. So they're not just not helpful,

830
00:44:06,200 --> 00:44:08,960
Speaker 4: they are actively unhelpful. They are blocking our roads. We

831
00:44:09,040 --> 00:44:11,800
Speaker 4: are trying to find missing people, we are trying to

832
00:44:11,840 --> 00:44:15,080
Speaker 4: get emergency services out, and people are in their very

833
00:44:15,239 --> 00:44:18,600
Speaker 4: very well intentioned ways, really hurting the system. So what

834
00:44:18,760 --> 00:44:23,880
Speaker 4: we have learned organizationally is to listen so carefully and

835
00:44:24,040 --> 00:44:27,560
Speaker 4: not just understand you need blankets, you need diapers, What

836
00:44:27,800 --> 00:44:28,839
Speaker 4: size diapers do you need?

837
00:44:29,000 --> 00:44:29,920
Speaker 3: How many do you need?

838
00:44:30,040 --> 00:44:33,960
Speaker 4: Because if your space can only accommodate three pallets, you

839
00:44:34,080 --> 00:44:36,160
Speaker 4: cannot send them six in the middle of a disaster.

840
00:44:36,360 --> 00:44:38,320
Speaker 4: You have to send them three at a time. And

841
00:44:38,400 --> 00:44:41,920
Speaker 4: I think for people listening, you have to listen to

842
00:44:42,320 --> 00:44:45,719
Speaker 4: organizations you trust in how to help. It might be money,

843
00:44:45,880 --> 00:44:48,440
Speaker 4: it might be the most helpful thing would be to

844
00:44:48,560 --> 00:44:51,080
Speaker 4: send ten dollars to an organization. It might be an

845
00:44:51,120 --> 00:44:55,520
Speaker 4: organization that allows you to say, we need toothbrushes, but

846
00:44:55,920 --> 00:44:59,919
Speaker 4: you can't guess what people need. You have to step back,

847
00:45:00,600 --> 00:45:03,120
Speaker 4: listen and then try to help people in the way

848
00:45:03,200 --> 00:45:04,080
Speaker 4: that they need to be helped.

849
00:45:04,400 --> 00:45:07,600
Speaker 1: Absolutely, yeah, I know. And it's so again, it's such

850
00:45:07,680 --> 00:45:10,719
Speaker 1: an alien space when you're not on the ground or

851
00:45:10,760 --> 00:45:13,239
Speaker 1: you're not aware, like it's just something you would never

852
00:45:13,320 --> 00:45:16,120
Speaker 1: know about, Like when do you ever learn about what's

853
00:45:16,200 --> 00:45:19,520
Speaker 1: needed in a disaster or how you trying to help

854
00:45:19,560 --> 00:45:21,400
Speaker 1: in a well intentioned way, whether it helps or it

855
00:45:21,480 --> 00:45:24,000
Speaker 1: doesn't or gets in the way. So I really appreciate

856
00:45:24,120 --> 00:45:27,480
Speaker 1: that kind of spotlight on that topic, which you wouldn't

857
00:45:27,480 --> 00:45:32,120
Speaker 1: come across at all. Walk me through like you've like

858
00:45:32,239 --> 00:45:36,040
Speaker 1: you said, and you're both modest and humble beings, and

859
00:45:36,120 --> 00:45:38,239
Speaker 1: so there's the feeling of like there's more to do,

860
00:45:38,360 --> 00:45:40,440
Speaker 1: and I think there's an honest side of you that

861
00:45:40,560 --> 00:45:42,520
Speaker 1: sees that as well, and that there's just obviously so

862
00:45:42,600 --> 00:45:44,680
Speaker 1: much more work to do. But what goes through some

863
00:45:44,800 --> 00:45:47,439
Speaker 1: of the resistance that came early on, like building something

864
00:45:47,520 --> 00:45:49,880
Speaker 1: this big, or some of the challenges or pitfalls that

865
00:45:49,960 --> 00:45:53,080
Speaker 1: you both had days where you woke up wanting to

866
00:45:53,120 --> 00:45:55,880
Speaker 1: make the biggest change, but things weren't going in your favor.

867
00:45:55,920 --> 00:45:58,440
Speaker 1: Because I think again, whenever, and this is why I

868
00:45:58,520 --> 00:46:01,440
Speaker 1: love podcasts, it's whenever we hear about something, we always

869
00:46:01,440 --> 00:46:03,560
Speaker 1: hear about how amazing it is and the glory of it,

870
00:46:03,600 --> 00:46:05,719
Speaker 1: and you don't really get to see like how much

871
00:46:05,760 --> 00:46:08,279
Speaker 1: hard work goes into it every single day and the

872
00:46:08,400 --> 00:46:11,520
Speaker 1: times when it isn't the big celebrity turning up to

873
00:46:11,640 --> 00:46:15,200
Speaker 1: the front door. It's not always like that. And yes,

874
00:46:15,280 --> 00:46:17,200
Speaker 1: you've had amazing support, and we'll talk about that in

875
00:46:17,239 --> 00:46:19,960
Speaker 1: a second, but that's not you know, as we were

876
00:46:19,960 --> 00:46:22,160
Speaker 1: talking about earlier, that's not three hundred and sixty four

877
00:46:22,239 --> 00:46:24,640
Speaker 1: days A Yeah, there's all of this time where there's

878
00:46:24,719 --> 00:46:27,760
Speaker 1: real work happening. And I'm sure, and I'm sure getting

879
00:46:27,760 --> 00:46:31,120
Speaker 1: a sales tax changed is like an arduous process with

880
00:46:31,320 --> 00:46:33,920
Speaker 1: so many you know, I'm guessing and I could be

881
00:46:33,960 --> 00:46:36,480
Speaker 1: completely wrong, but I'm guessing there's like multiple steps to

882
00:46:36,560 --> 00:46:39,200
Speaker 1: even get one state to accept that, let alone the

883
00:46:39,280 --> 00:46:41,759
Speaker 1: numbers you have. Walk me through some of the key

884
00:46:41,880 --> 00:46:46,080
Speaker 1: challenges you've seen in trying to build an innovative, fast growing,

885
00:46:46,160 --> 00:46:47,320
Speaker 1: impactful nonprofit.

886
00:46:48,080 --> 00:46:50,120
Speaker 2: We talk about this a lot. We have yesterdays and

887
00:46:50,200 --> 00:46:50,879
Speaker 2: we have no days.

888
00:46:50,960 --> 00:46:52,320
Speaker 1: Okay, what is it? Yeah, tell me about that.

889
00:46:52,440 --> 00:46:56,160
Speaker 2: So yesterday is if everything's going right and we're asking

890
00:46:56,360 --> 00:47:00,640
Speaker 2: this celebrity to host this event for this you know, corporation,

891
00:47:00,880 --> 00:47:02,880
Speaker 2: and we're going to get a donation of five million

892
00:47:03,040 --> 00:47:05,920
Speaker 2: diapers and five million wipes and everything's going great and

893
00:47:06,040 --> 00:47:08,840
Speaker 2: they say yes. And then you're reaching out to a

894
00:47:09,000 --> 00:47:11,440
Speaker 2: donor and saying, oh, you know, we need a grant

895
00:47:11,680 --> 00:47:16,640
Speaker 2: for formula. The formula shortage is still continuing, and we

896
00:47:16,920 --> 00:47:20,160
Speaker 2: are trying to provide, like, you know, a million more

897
00:47:20,200 --> 00:47:23,839
Speaker 2: bottles across the country because another plant is shutting down.

898
00:47:24,480 --> 00:47:29,719
Speaker 2: Or we're asking for a sponsor for our holiday event

899
00:47:29,920 --> 00:47:32,719
Speaker 2: so we can take over Dodger Stadium again this year,

900
00:47:32,960 --> 00:47:35,720
Speaker 2: or back to school so we can take over Madison

901
00:47:35,760 --> 00:47:38,200
Speaker 2: Square Garden and bring kids to like have the most

902
00:47:38,239 --> 00:47:40,719
Speaker 2: spectacular day of their lives and kids that never get

903
00:47:40,800 --> 00:47:43,719
Speaker 2: to do those things. So we're asking all day long

904
00:47:43,840 --> 00:47:46,840
Speaker 2: for things, and some days there's yes days and we

905
00:47:46,920 --> 00:47:49,319
Speaker 2: get yeses, and then a lot of days there's no days.

906
00:47:49,760 --> 00:47:52,680
Speaker 2: So we've we got this advice very early on that

907
00:47:52,760 --> 00:47:55,040
Speaker 2: if you're having a yes day, keep asking, So we

908
00:47:55,200 --> 00:47:57,839
Speaker 2: keep asking, we keep going, and then when we're having

909
00:47:57,880 --> 00:48:00,560
Speaker 2: a no day, we're like, oh, it feels like no day,

910
00:48:00,600 --> 00:48:02,960
Speaker 2: and we'll give. Like some of our team members like

911
00:48:03,040 --> 00:48:06,160
Speaker 2: no day, everyone stop asking for things. But you know,

912
00:48:06,320 --> 00:48:08,680
Speaker 2: we are not afraid to ask. And I think we

913
00:48:08,880 --> 00:48:12,560
Speaker 2: learned this very early on because we're not asking for ourselves.

914
00:48:12,760 --> 00:48:15,560
Speaker 2: We're asking for children who don't have diapers, who don't

915
00:48:15,600 --> 00:48:17,880
Speaker 2: have clothing, who don't have food, Families who are struggling

916
00:48:18,000 --> 00:48:23,000
Speaker 2: to afford these basic things. So never are we afraid

917
00:48:23,160 --> 00:48:25,279
Speaker 2: to ask. And even if we do get knows, which

918
00:48:25,320 --> 00:48:28,040
Speaker 2: we do all the time, it may from afar appear

919
00:48:28,440 --> 00:48:31,960
Speaker 2: oh baby to baby's so successful. Sure it looks that way.

920
00:48:32,160 --> 00:48:34,680
Speaker 4: An email chains where we've written to the person like

921
00:48:34,960 --> 00:48:36,959
Speaker 4: fifteen times and it's all blue or green.

922
00:48:38,040 --> 00:48:41,520
Speaker 2: We're not hearing answers were Yeah, we're used to the face.

923
00:48:41,719 --> 00:48:43,879
Speaker 2: It doesn't matter because we're not asking for ourselves. We're

924
00:48:43,880 --> 00:48:47,120
Speaker 2: asking for, you know, children who are struggling to afford

925
00:48:47,200 --> 00:48:49,719
Speaker 2: these basic things, So it never phases us.

926
00:48:50,000 --> 00:48:54,120
Speaker 4: Two examples of some challenges. One is we did not

927
00:48:55,080 --> 00:48:58,040
Speaker 4: get the sales tax repealed on our first try. In fact,

928
00:48:58,120 --> 00:49:03,120
Speaker 4: we got very directly rejected on our first few times

929
00:49:03,160 --> 00:49:06,880
Speaker 4: going to Sacramento trying to get California to repeal the

930
00:49:06,920 --> 00:49:10,239
Speaker 4: sales tax. At California, we just got big nos and

931
00:49:11,000 --> 00:49:18,280
Speaker 4: we resent home and packing, but we went back and again,

932
00:49:18,400 --> 00:49:20,800
Speaker 4: I think we really don't take these things personally. I

933
00:49:20,880 --> 00:49:22,960
Speaker 4: think we feel the two of us, that is another

934
00:49:23,000 --> 00:49:26,360
Speaker 4: thing we share. We feel so strongly that our mission,

935
00:49:26,760 --> 00:49:30,799
Speaker 4: about our mission and what it is and what we're doing,

936
00:49:30,960 --> 00:49:34,319
Speaker 4: that it's like, well, you lost the opportunity.

937
00:49:34,440 --> 00:49:36,920
Speaker 3: That's a mistake on your part to the state. So

938
00:49:37,040 --> 00:49:41,160
Speaker 3: we just kept going back. On the third try, we

939
00:49:41,560 --> 00:49:44,080
Speaker 3: brought Julie Bowen with us, which was helpful.

940
00:49:44,120 --> 00:49:49,400
Speaker 4: Again we always learned sometimes an ambassador is what closes

941
00:49:49,440 --> 00:49:54,080
Speaker 4: the deal. Governor Newsom was extremely helpful to us, and

942
00:49:54,960 --> 00:49:57,480
Speaker 4: it was a third time. It's a charm example, but

943
00:49:57,640 --> 00:49:59,839
Speaker 4: we were shut down and if we hadn't gone back

944
00:50:00,520 --> 00:50:02,440
Speaker 4: a number of times, and of course you're correct, that

945
00:50:02,600 --> 00:50:04,839
Speaker 4: is not what we post about and talk about. Two

946
00:50:04,920 --> 00:50:07,560
Speaker 4: the times that we got back on the Southwest flight

947
00:50:07,800 --> 00:50:11,000
Speaker 4: from Sacramento with a big thumbstone about the nose.

948
00:50:11,640 --> 00:50:15,120
Speaker 3: But it worked, and so that was a good story.

949
00:50:15,560 --> 00:50:18,279
Speaker 4: I think one of the hardest decisions we've had to

950
00:50:18,480 --> 00:50:21,800
Speaker 4: make is that at the beginning of Baby to Baby,

951
00:50:23,400 --> 00:50:27,520
Speaker 4: we would allow people to drop off or send us

952
00:50:27,640 --> 00:50:35,440
Speaker 4: and mail in gently used items clothing, toys, cribs, car seats,

953
00:50:36,040 --> 00:50:39,200
Speaker 4: you name it. And it was a beautiful thing because

954
00:50:39,600 --> 00:50:41,920
Speaker 4: it's really where the name Baby to Baby comes from.

955
00:50:42,080 --> 00:50:46,800
Speaker 4: Is the idea of giving another child something that you

956
00:50:46,960 --> 00:50:50,040
Speaker 4: have used and now this other child can grow from.

957
00:50:50,080 --> 00:50:56,760
Speaker 4: That is wonderful and we hope that smaller organizations continue

958
00:50:56,760 --> 00:50:59,320
Speaker 4: to do that, whether it's an organization or a religious

959
00:50:59,360 --> 00:51:01,319
Speaker 4: institution or a women's shelter.

960
00:51:02,200 --> 00:51:03,640
Speaker 3: It's wonderful when people can do it.

961
00:51:04,200 --> 00:51:07,200
Speaker 4: What we found was, in order to scale Baby to Baby,

962
00:51:08,280 --> 00:51:11,760
Speaker 4: that could not be the core of our mission, because

963
00:51:12,640 --> 00:51:17,399
Speaker 4: getting tons of pounds of people's gently use stuff, as

964
00:51:18,719 --> 00:51:23,200
Speaker 4: noble as it sounds, was not working for us. It

965
00:51:23,360 --> 00:51:26,200
Speaker 4: was expensive to go through because it's so important to

966
00:51:26,360 --> 00:51:29,400
Speaker 4: us that everything we give out is something that is

967
00:51:29,480 --> 00:51:32,600
Speaker 4: in pristine and perfect condition to these children who deserve

968
00:51:32,680 --> 00:51:35,160
Speaker 4: things to be in pristine, in perfect condition, and so

969
00:51:35,800 --> 00:51:38,360
Speaker 4: we had to have someone touch every single item of

970
00:51:38,400 --> 00:51:41,200
Speaker 4: clothing and see that a onesie had spit up on it,

971
00:51:41,360 --> 00:51:44,000
Speaker 4: see that a puzzle that was three hundred pieces had

972
00:51:44,080 --> 00:51:46,800
Speaker 4: three hundred pieces and not two fifty eight, because no

973
00:51:46,960 --> 00:51:48,600
Speaker 4: child wants to do a puzzle with two hundred and

974
00:51:48,640 --> 00:51:52,239
Speaker 4: fifty eight pieces. It doesn't matter who you are. And

975
00:51:53,719 --> 00:51:56,080
Speaker 4: there were expired things. There were things that weren't for

976
00:51:56,200 --> 00:51:59,239
Speaker 4: children and people. Again I think they were well intentioned people,

977
00:51:59,680 --> 00:52:00,600
Speaker 4: but they dropped in.

978
00:52:02,320 --> 00:52:06,400
Speaker 3: Their adults. What there are some things that we got.

979
00:52:07,480 --> 00:52:11,000
Speaker 2: Everything you can about to drive, sets, brahs, all sorts

980
00:52:11,000 --> 00:52:14,080
Speaker 2: of things, and only about one third of what was

981
00:52:14,160 --> 00:52:17,200
Speaker 2: donated when we were accepting gently used items as best,

982
00:52:17,560 --> 00:52:18,800
Speaker 2: one third was usable.

983
00:52:19,280 --> 00:52:19,560
Speaker 1: Wow.

984
00:52:19,880 --> 00:52:23,960
Speaker 4: So it's expensive and time consuming and not helpful. So

985
00:52:24,440 --> 00:52:28,560
Speaker 4: we have the lion's share of what we do now

986
00:52:29,200 --> 00:52:33,560
Speaker 4: is all corporate donations. We gave out sixty three million

987
00:52:33,640 --> 00:52:37,239
Speaker 4: dollars of goods last year. We still we don't want

988
00:52:37,320 --> 00:52:41,440
Speaker 4: to scare people off with those numbers, because one, a

989
00:52:41,520 --> 00:52:45,279
Speaker 4: donation of four cans of formula is amazing for us.

990
00:52:45,440 --> 00:52:47,960
Speaker 4: There is truly no donation two big or too small,

991
00:52:48,360 --> 00:52:52,359
Speaker 4: because four cans of formula is many bottles for many

992
00:52:52,440 --> 00:52:56,560
Speaker 4: babies who need it so deeply. So we love small

993
00:52:56,600 --> 00:53:00,520
Speaker 4: and big donations. But the but we take new corporate

994
00:53:00,640 --> 00:53:04,040
Speaker 4: and palatized donations because it's the way we're able to

995
00:53:04,080 --> 00:53:07,400
Speaker 4: give out four hundred and fifty million items. But that

996
00:53:07,600 --> 00:53:09,680
Speaker 4: was a very hard turning point, and when you're talking

997
00:53:09,719 --> 00:53:13,320
Speaker 4: about lessons and challenges, I think it was upsetting to

998
00:53:13,360 --> 00:53:15,520
Speaker 4: a lot of people because I think people really love

999
00:53:15,600 --> 00:53:19,239
Speaker 4: the idea of passing things forward. And again we love

1000
00:53:19,280 --> 00:53:22,560
Speaker 4: it too, which is why we adopted it in the beginning,

1001
00:53:22,680 --> 00:53:27,320
Speaker 4: but it proved to be not effective for scaling, and

1002
00:53:27,440 --> 00:53:30,480
Speaker 4: so that was a hard decision to have to make.

1003
00:53:30,760 --> 00:53:34,040
Speaker 1: Yeah, what I'm hearing is just this idea that you know,

1004
00:53:34,200 --> 00:53:36,279
Speaker 1: these things are beautiful and they are wonderful, and when

1005
00:53:36,320 --> 00:53:39,160
Speaker 1: we can share what we have and something that's been

1006
00:53:39,239 --> 00:53:41,480
Speaker 1: used in advance and if it helps a community center

1007
00:53:41,600 --> 00:53:43,840
Speaker 1: or someone in our locale or a family member or

1008
00:53:44,360 --> 00:53:46,560
Speaker 1: something that's recycled is beautiful. But when you're trying to

1009
00:53:46,640 --> 00:53:51,040
Speaker 1: scale across the country, it's and also disasters as well,

1010
00:53:51,520 --> 00:53:54,239
Speaker 1: that isn't necessarily the most effective way. And I feel

1011
00:53:54,320 --> 00:53:57,719
Speaker 1: that that's again going back to this idea, no longer

1012
00:53:57,800 --> 00:53:59,960
Speaker 1: time one hundred named you want of the most innovative

1013
00:54:00,040 --> 00:54:03,040
Speaker 1: companies like that lesson of being able to adapt and

1014
00:54:03,120 --> 00:54:06,440
Speaker 1: be flexible and learn and grow and say okay, well,

1015
00:54:06,480 --> 00:54:08,600
Speaker 1: we actually believe in this, but it doesn't actually work.

1016
00:54:09,040 --> 00:54:10,239
Speaker 2: Yeah, it's very hard to say.

1017
00:54:10,400 --> 00:54:12,640
Speaker 1: Yeah, I can't imagine what that feels like because you're like,

1018
00:54:12,719 --> 00:54:14,560
Speaker 1: wait a minute, this obviously makes sense to us, and

1019
00:54:14,640 --> 00:54:16,800
Speaker 1: it makes sense to me listening to you both, but

1020
00:54:16,880 --> 00:54:19,320
Speaker 1: then like, oh, I get why that isn't the idea

1021
00:54:19,360 --> 00:54:21,359
Speaker 1: that takes off and that isn't the idea that works

1022
00:54:21,760 --> 00:54:24,799
Speaker 1: in practice. I mean that thinking that thought process goes

1023
00:54:24,880 --> 00:54:28,560
Speaker 1: back to being a fast thinking company. This these challenges

1024
00:54:28,600 --> 00:54:32,239
Speaker 1: though they they haven't like it feels like you both

1025
00:54:32,280 --> 00:54:34,840
Speaker 1: have just got more passionate, more.

1026
00:54:34,760 --> 00:54:35,960
Speaker 2: Driven all right through that.

1027
00:54:36,200 --> 00:54:38,120
Speaker 1: Yeah, Yeah, it feels like that. Like I mean, like,

1028
00:54:38,239 --> 00:54:40,200
Speaker 1: you know, I'm talking to you both today and I

1029
00:54:40,400 --> 00:54:44,720
Speaker 1: don't feel any dwindling of enthusiasm in your building.

1030
00:54:44,800 --> 00:54:48,040
Speaker 2: It feels like the time they're like, oh, so are

1031
00:54:48,080 --> 00:54:51,160
Speaker 2: you guys you know, bored or you go already at all? No,

1032
00:54:51,560 --> 00:54:54,320
Speaker 2: We're like, no, there's we're reaching one million children across

1033
00:54:54,360 --> 00:54:57,160
Speaker 2: the country. There are ten million more children in poverty

1034
00:54:57,200 --> 00:54:59,960
Speaker 2: that we're not yet reaching. We talked about we've distributed

1035
00:55:00,160 --> 00:55:03,720
Speaker 2: two hundred million diapers. We need one point five billion,

1036
00:55:03,840 --> 00:55:06,399
Speaker 2: and that's just to cover the kids we're serving now

1037
00:55:06,560 --> 00:55:09,200
Speaker 2: the one million children, So we have so much further

1038
00:55:09,320 --> 00:55:12,120
Speaker 2: to go. And I don't think either of us are

1039
00:55:12,160 --> 00:55:13,520
Speaker 2: stopping or done anytime.

1040
00:55:13,560 --> 00:55:15,160
Speaker 3: I So we have fun things happen. I mean we

1041
00:55:15,280 --> 00:55:15,520
Speaker 3: do have.

1042
00:55:15,719 --> 00:55:18,440
Speaker 4: We are we've built baby to baby to a place,

1043
00:55:18,480 --> 00:55:22,000
Speaker 4: and we're so lucky about this with these amazing ambassadors

1044
00:55:22,200 --> 00:55:25,520
Speaker 4: where we also we work. Our team is the hardest

1045
00:55:25,520 --> 00:55:28,239
Speaker 4: working team on the planet. But we also get some

1046
00:55:28,440 --> 00:55:31,439
Speaker 4: great incoming calls. I mean we get calls to say

1047
00:55:31,520 --> 00:55:35,799
Speaker 4: that someone I'm thanking Julie Bowen again, but that Julie

1048
00:55:35,800 --> 00:55:38,120
Speaker 4: Bowen played on it. Who wants to be a millionaire

1049
00:55:38,680 --> 00:55:41,439
Speaker 4: one five hundred thousand dollars and where should she send

1050
00:55:41,480 --> 00:55:45,160
Speaker 4: the check? We have Kim Kardashian raising her hand at

1051
00:55:45,200 --> 00:55:48,799
Speaker 4: our gala to give us. She's given us over two

1052
00:55:48,880 --> 00:55:52,959
Speaker 4: million dollars. And then we'll say for our Mother's Day event,

1053
00:55:53,080 --> 00:55:57,040
Speaker 4: can she donate skims and the makeup products so that

1054
00:55:57,200 --> 00:55:59,759
Speaker 4: moms feel as good as they should.

1055
00:55:59,600 --> 00:56:00,440
Speaker 3: At mother Day?

1056
00:56:00,520 --> 00:56:04,720
Speaker 2: We have Christy Teagan just you know, designed a wagon

1057
00:56:04,880 --> 00:56:07,920
Speaker 2: for us and it was for hundreds of thousands of

1058
00:56:08,000 --> 00:56:10,200
Speaker 2: dollars from a company. Or we have all these like

1059
00:56:10,400 --> 00:56:14,000
Speaker 2: ambassadors all day long that are doing these amazing partnerships.

1060
00:56:14,120 --> 00:56:16,800
Speaker 2: Molly Sims just did an Air one smoothie to benefit

1061
00:56:16,880 --> 00:56:19,000
Speaker 2: Baby to Baby. Just like all day long, we have

1062
00:56:19,120 --> 00:56:21,360
Speaker 2: these exciting things and some of them are just incoming,

1063
00:56:21,760 --> 00:56:24,360
Speaker 2: and some of them were reaching out to people. Jenna Duan,

1064
00:56:24,960 --> 00:56:28,480
Speaker 2: nine months pregnant, just hosted our Mother's Day event and

1065
00:56:29,280 --> 00:56:32,600
Speaker 2: was the ambassador, and aquafor gave us an amazing donation

1066
00:56:32,719 --> 00:56:36,880
Speaker 2: of product and money. And so just on and on

1067
00:56:37,080 --> 00:56:40,520
Speaker 2: we had these amazing people supporting us and showing.

1068
00:56:40,320 --> 00:56:43,839
Speaker 4: Us ideas like the Gwennas story. I mean, Gwenneth gets

1069
00:56:44,760 --> 00:56:47,680
Speaker 4: all the credit for that campaign. So people are coming

1070
00:56:47,760 --> 00:56:48,000
Speaker 4: to us.

1071
00:56:48,040 --> 00:56:50,080
Speaker 3: I think once you once, we.

1072
00:56:51,600 --> 00:56:54,399
Speaker 4: You know, we were saying how we had Sierra at

1073
00:56:55,120 --> 00:56:58,080
Speaker 4: the headquarters the other day and she was helping us

1074
00:56:58,400 --> 00:57:02,600
Speaker 4: amplify this maternal mortality project. The next day she called

1075
00:57:02,680 --> 00:57:04,480
Speaker 4: us that she had just talked to a sponsor and

1076
00:57:04,560 --> 00:57:06,640
Speaker 4: she wanted to see if she could they could help

1077
00:57:06,719 --> 00:57:09,440
Speaker 4: donate items for these kids in the future. She also

1078
00:57:09,880 --> 00:57:13,320
Speaker 4: wanted to tell us that she and Russell Wilson, her husband,

1079
00:57:13,320 --> 00:57:16,200
Speaker 4: wrote a children's book. Could she donate thousands of books

1080
00:57:16,280 --> 00:57:18,720
Speaker 4: to put into the bag. So I think when we're

1081
00:57:19,360 --> 00:57:22,920
Speaker 4: the more we educate all of these women about what

1082
00:57:23,040 --> 00:57:27,160
Speaker 4: Baby Baby's doing, they then they bring us these amazing

1083
00:57:27,200 --> 00:57:30,760
Speaker 4: opportunities because they want to help. And I think other

1084
00:57:30,880 --> 00:57:34,760
Speaker 4: people that haven't, that don't have careers in giving back,

1085
00:57:35,760 --> 00:57:38,960
Speaker 4: they have extremely busy lives, but they want to give back.

1086
00:57:39,040 --> 00:57:39,960
Speaker 3: They love the idea.

1087
00:57:40,080 --> 00:57:42,480
Speaker 4: So if we can give them a tangible way to

1088
00:57:42,640 --> 00:57:45,160
Speaker 4: give back and not spend a lot of time and

1089
00:57:45,400 --> 00:57:49,720
Speaker 4: use their platforms and use their connections, they're excited to

1090
00:57:49,840 --> 00:57:52,400
Speaker 4: help and do that. I think Kamala Harris, I think,

1091
00:57:52,920 --> 00:57:54,920
Speaker 4: you know, we're so grateful. She came to the warehouse

1092
00:57:55,000 --> 00:57:58,440
Speaker 4: to launch the program. She met with mothers in our

1093
00:57:58,520 --> 00:58:01,280
Speaker 4: program who were giving earth and was hearing from them,

1094
00:58:01,360 --> 00:58:03,760
Speaker 4: and I think she was also proud to be there.

1095
00:58:03,920 --> 00:58:07,600
Speaker 3: So we have a lot of we have a lot

1096
00:58:07,640 --> 00:58:09,439
Speaker 3: of fun incoming phone casts these days.

1097
00:58:09,760 --> 00:58:12,760
Speaker 1: How was it the first time? Like what was woke

1098
00:58:12,880 --> 00:58:15,760
Speaker 1: me through the interaction of getting jessic Aalba, Nicole Richie

1099
00:58:15,800 --> 00:58:18,400
Speaker 1: to get involved when it was just like there was

1100
00:58:18,480 --> 00:58:21,120
Speaker 1: nothing there In one sense it was beginning days like

1101
00:58:21,240 --> 00:58:24,880
Speaker 1: what was that conversation? Like why did they get involved.

1102
00:58:24,480 --> 00:58:27,920
Speaker 2: In Well, they were friends, But also I think when

1103
00:58:28,040 --> 00:58:31,480
Speaker 2: you're a mom and they just both had babies around

1104
00:58:32,040 --> 00:58:36,280
Speaker 2: thirteen years ago. And I think when you understand that,

1105
00:58:37,240 --> 00:58:39,800
Speaker 2: you know you need all these things when you.

1106
00:58:39,840 --> 00:58:41,200
Speaker 1: Give birth pasenal experience.

1107
00:58:41,440 --> 00:58:43,720
Speaker 2: Yeah, and you see how much you need, You see

1108
00:58:43,760 --> 00:58:48,280
Speaker 2: how expensive it is. You see the wastefulness of people

1109
00:58:48,360 --> 00:58:51,280
Speaker 2: are giving you seven strollers for your baby shower. You

1110
00:58:51,400 --> 00:58:54,360
Speaker 2: need one stroller? What could you do with the other six?

1111
00:58:54,560 --> 00:58:57,040
Speaker 2: Who could use them? And it was a lot about that.

1112
00:58:57,400 --> 00:59:00,720
Speaker 2: I think, you know, mother's parents. People connect to the

1113
00:59:00,800 --> 00:59:03,560
Speaker 2: cause because it's such a simple cause. Children are going

1114
00:59:03,640 --> 00:59:06,800
Speaker 2: without basic essentials. How could that be? What could I

1115
00:59:06,880 --> 00:59:09,840
Speaker 2: do to help? And we make it very easy. We say, oh,

1116
00:59:10,080 --> 00:59:11,560
Speaker 2: you know what, here's what you do to help. Will

1117
00:59:11,560 --> 00:59:13,160
Speaker 2: make it very easy. We'll make it very simple. We

1118
00:59:13,240 --> 00:59:15,040
Speaker 2: need you to show up here to this one event.

1119
00:59:15,640 --> 00:59:17,600
Speaker 2: And they got their photo taken. It was in US

1120
00:59:17,680 --> 00:59:21,080
Speaker 2: Weekly and that really put us on the map, and

1121
00:59:21,240 --> 00:59:24,680
Speaker 2: that really spurred on like these celebrity partnerships. It taught

1122
00:59:24,800 --> 00:59:28,160
Speaker 2: us the power of celebrity, what they could do to

1123
00:59:28,240 --> 00:59:31,120
Speaker 2: help children need and how we could help make that happen.

1124
00:59:31,560 --> 00:59:34,240
Speaker 2: And so we've continued that for thirteen years. But we

1125
00:59:34,360 --> 00:59:36,880
Speaker 2: really do look to them as the two people who

1126
00:59:37,000 --> 00:59:39,200
Speaker 2: sort of set off that light bulb for both of

1127
00:59:39,360 --> 00:59:41,000
Speaker 2: us and really started the whole thing.

1128
00:59:41,280 --> 00:59:44,720
Speaker 4: I think that these women trust us and trust Baby

1129
00:59:44,720 --> 00:59:46,919
Speaker 4: to Baby and that has been so important to build.

1130
00:59:47,400 --> 00:59:49,600
Speaker 3: So now when there is a.

1131
00:59:50,280 --> 00:59:53,440
Speaker 4: You know, there's hurricanes going on, and the hurricanes and

1132
00:59:53,440 --> 00:59:56,280
Speaker 4: tornadoes in the in the Midwest, when there were the

1133
00:59:56,640 --> 01:00:00,720
Speaker 4: fires in Maui, when there was the formula shortage, when

1134
01:00:00,760 --> 01:00:05,720
Speaker 4: there are news headlines that and people, as moms and

1135
01:00:05,840 --> 01:00:09,240
Speaker 4: as humans care about them, they call us to say,

1136
01:00:09,400 --> 01:00:11,760
Speaker 4: tell me how I can help. Ever since that day,

1137
01:00:12,200 --> 01:00:16,360
Speaker 4: so they're saying, you know, during COVID, we had Prince

1138
01:00:16,440 --> 01:00:21,040
Speaker 4: Harry and Megan Markle and Gwyneth Paltrow and Jen Garner

1139
01:00:21,080 --> 01:00:26,760
Speaker 4: and Jessica Alba, and they came and put backpacks into

1140
01:00:27,120 --> 01:00:30,640
Speaker 4: cars that were driving by and putting lunch and backpacks

1141
01:00:31,160 --> 01:00:35,600
Speaker 4: with full masks, putting them into windows in our Baby

1142
01:00:35,640 --> 01:00:38,400
Speaker 4: to Baby distribution drives because they knew we would have one.

1143
01:00:38,480 --> 01:00:40,520
Speaker 3: They knew we'd be set up and they'd be able

1144
01:00:40,560 --> 01:00:40,880
Speaker 3: to help.

1145
01:00:40,960 --> 01:00:43,440
Speaker 4: And so I think what that caused on day one

1146
01:00:44,000 --> 01:00:48,040
Speaker 4: was this trust and then they will Disaster is a

1147
01:00:48,120 --> 01:00:51,320
Speaker 4: big part of it. But when there is any issue

1148
01:00:51,320 --> 01:00:54,200
Speaker 4: they care about in any state. We have ambassadors from

1149
01:00:55,040 --> 01:00:58,160
Speaker 4: Texas and Oklahoma and New Mexico and New York, and

1150
01:00:58,280 --> 01:01:01,360
Speaker 4: they know if there's something big or small. Sometimes it's

1151
01:01:01,400 --> 01:01:05,080
Speaker 4: a building fire that impacts the city, and they know

1152
01:01:05,160 --> 01:01:07,640
Speaker 4: there were families there. When they see families and they

1153
01:01:07,720 --> 01:01:10,640
Speaker 4: see babies or outside or not being taken care of,

1154
01:01:11,160 --> 01:01:13,280
Speaker 4: they know that Baby to Baby's Disaster team is going

1155
01:01:13,360 --> 01:01:15,160
Speaker 4: to be there, and they call us, how can I

1156
01:01:15,200 --> 01:01:18,000
Speaker 4: amplify it? And sometimes the answer is they can post

1157
01:01:18,080 --> 01:01:21,520
Speaker 4: on social media. Sometimes the answer is, even though this

1158
01:01:21,680 --> 01:01:24,760
Speaker 4: person might be famous, what we need right now is money.

1159
01:01:24,960 --> 01:01:26,439
Speaker 3: So we need you to do one of two things.

1160
01:01:26,520 --> 01:01:28,200
Speaker 3: We need you to ask your.

1161
01:01:28,240 --> 01:01:32,640
Speaker 4: Followers for donations, or if you're in the position, we

1162
01:01:32,760 --> 01:01:35,120
Speaker 4: need you to donate to us yourself. So in the

1163
01:01:35,360 --> 01:01:42,240
Speaker 4: Maui wildfires, for example, Matthew and Camilla McConaughey. Camilla is

1164
01:01:42,400 --> 01:01:47,520
Speaker 4: one of our many angels, and they had a deep

1165
01:01:47,640 --> 01:01:50,760
Speaker 4: caring for Hawaii and Maui. Knew that we would be

1166
01:01:50,840 --> 01:01:54,440
Speaker 4: on the ground there, knew that we would know how

1167
01:01:54,520 --> 01:01:57,360
Speaker 4: to help and what to help with. They called, they

1168
01:01:57,480 --> 01:02:01,160
Speaker 4: asked how they could help. The answer there was, we

1169
01:02:01,240 --> 01:02:03,960
Speaker 4: were trying to get cargo planes in. We knew the

1170
01:02:04,120 --> 01:02:07,640
Speaker 4: exact menu of what these organizations needed. Maui's was a

1171
01:02:08,000 --> 01:02:11,880
Speaker 4: very specific example because it was easier for us. Our

1172
01:02:12,000 --> 01:02:15,600
Speaker 4: history had been in trucking, and Maui can't track to Maui,

1173
01:02:15,720 --> 01:02:17,800
Speaker 4: so these things now had to go on planes. And

1174
01:02:18,320 --> 01:02:22,480
Speaker 4: it was a and the fires were ongoing and horrific,

1175
01:02:22,920 --> 01:02:24,840
Speaker 4: and they said, how can we help? And we said, actually,

1176
01:02:24,920 --> 01:02:26,760
Speaker 4: what we need you to do right now is help

1177
01:02:26,880 --> 01:02:29,000
Speaker 4: us pay for this first cargo plane to get out,

1178
01:02:29,240 --> 01:02:31,960
Speaker 4: because we know if you do that, others will follow.

1179
01:02:32,160 --> 01:02:35,120
Speaker 4: So they that was just pure funds they gave us.

1180
01:02:35,240 --> 01:02:37,760
Speaker 4: The cargo plane went out, it got to Maui. We

1181
01:02:37,880 --> 01:02:41,560
Speaker 4: helped so many families. Nine months later, we're still helping families.

1182
01:02:41,600 --> 01:02:44,040
Speaker 4: Disasters do not end a week later.

1183
01:02:44,160 --> 01:02:44,680
Speaker 3: The families.

1184
01:02:44,720 --> 01:02:47,360
Speaker 4: There's still displaces families, there's families living in hotels, there's

1185
01:02:47,400 --> 01:02:50,640
Speaker 4: families that have lost jobs. And because of that initial

1186
01:02:51,680 --> 01:02:56,080
Speaker 4: vote of confidence from to very well known ambassadors, we

1187
01:02:56,240 --> 01:02:59,920
Speaker 4: had people all over the country sending us twenty five

1188
01:03:00,040 --> 01:03:03,240
Speaker 4: dollar donations that add up significantly and have allowed us

1189
01:03:03,320 --> 01:03:04,960
Speaker 4: to have this long term recovery.

1190
01:03:05,320 --> 01:03:08,640
Speaker 2: And Matthew did a video with his son that went

1191
01:03:08,840 --> 01:03:11,560
Speaker 2: viral and it was you know, everywhere, it was all

1192
01:03:11,600 --> 01:03:14,720
Speaker 2: over Instagram, it was in people, and it was saying like,

1193
01:03:14,840 --> 01:03:16,840
Speaker 2: this is what my family's doing. I want to help

1194
01:03:16,920 --> 01:03:19,480
Speaker 2: these families in Maui. We were going to come together

1195
01:03:19,800 --> 01:03:23,960
Speaker 2: and we're donating this amount, please join us. And because

1196
01:03:24,080 --> 01:03:27,480
Speaker 2: that video went viral and he used his platform and

1197
01:03:28,000 --> 01:03:30,800
Speaker 2: that really took off in such a way. That's why

1198
01:03:30,880 --> 01:03:33,480
Speaker 2: we've been able to continue helping for nine months, because

1199
01:03:33,480 --> 01:03:36,080
Speaker 2: we were able to raise that money in that moment,

1200
01:03:36,240 --> 01:03:39,960
Speaker 2: and that really extended our you know, finances to be

1201
01:03:40,040 --> 01:03:42,920
Speaker 2: able to pay and ship and send more and more

1202
01:03:43,400 --> 01:03:46,840
Speaker 2: palettes and palettes of basic essentials into Maui for the

1203
01:03:46,880 --> 01:03:47,840
Speaker 2: families we serve there.

1204
01:03:48,040 --> 01:03:49,920
Speaker 4: And speaking of Maui, a quick shout out to our

1205
01:03:50,040 --> 01:03:53,080
Speaker 4: program and disaster relief teams. Something that made us so

1206
01:03:53,200 --> 01:03:57,640
Speaker 4: proud during that horrific period was that because of the

1207
01:03:57,760 --> 01:03:59,920
Speaker 4: year round work we do, getting to know these partners,

1208
01:04:00,080 --> 01:04:04,560
Speaker 4: listening to them. Our team had two days before the

1209
01:04:04,640 --> 01:04:08,480
Speaker 4: fires broke out, had made a delivery on Hawaii, so

1210
01:04:08,680 --> 01:04:11,560
Speaker 4: that when it was impossible to get anything in from

1211
01:04:11,720 --> 01:04:15,280
Speaker 4: the mainland United States, our stuff had just landed. Because

1212
01:04:15,280 --> 01:04:18,960
Speaker 4: we were helping families who were living in poverty beyond

1213
01:04:19,000 --> 01:04:23,760
Speaker 4: the fires, and so immediately we were able to start distributing.

1214
01:04:23,560 --> 01:04:26,520
Speaker 2: And talking about you know, listening to the community and

1215
01:04:26,640 --> 01:04:30,160
Speaker 2: listening and asking questions and seeing what's needed. We have

1216
01:04:30,480 --> 01:04:33,959
Speaker 2: these partners that are in Maui, and we were able

1217
01:04:34,040 --> 01:04:36,240
Speaker 2: to say to them, do you need help? Do you

1218
01:04:36,640 --> 01:04:39,240
Speaker 2: know what do you need? And the water was contaminated

1219
01:04:39,360 --> 01:04:41,880
Speaker 2: and babies, there was no baby food, there was no formula.

1220
01:04:42,160 --> 01:04:44,400
Speaker 2: So we immediately were able to send on that very

1221
01:04:44,440 --> 01:04:49,440
Speaker 2: first cargo plane water, formula and babyfood, and then our

1222
01:04:49,560 --> 01:04:52,000
Speaker 2: team later two weeks later, because we didn't want to

1223
01:04:52,080 --> 01:04:55,720
Speaker 2: inundate the island with you know, at the time, I

1224
01:04:55,800 --> 01:04:58,640
Speaker 2: think there was such an outpouring, but to listen and

1225
01:04:58,760 --> 01:05:01,200
Speaker 2: wait and talk to our partner, and they asked us

1226
01:05:01,280 --> 01:05:03,439
Speaker 2: to come two weeks later, and then we were able

1227
01:05:03,520 --> 01:05:06,400
Speaker 2: to do distributions on the ground to families ourselves and

1228
01:05:06,480 --> 01:05:09,600
Speaker 2: really see the need and meet with families. But we

1229
01:05:09,720 --> 01:05:12,880
Speaker 2: were alongside a woman who had lost her home, who

1230
01:05:12,960 --> 01:05:15,120
Speaker 2: worked for the diaper bank that it was our partner.

1231
01:05:15,560 --> 01:05:18,600
Speaker 2: She lost her home, her you know, her baby was

1232
01:05:19,080 --> 01:05:23,160
Speaker 2: off in the office of the nonprofit that we were serving.

1233
01:05:23,640 --> 01:05:26,480
Speaker 2: She was there alongside us doing distributions, so you really

1234
01:05:26,600 --> 01:05:29,320
Speaker 2: have to listen to the community that you're serving, and

1235
01:05:29,400 --> 01:05:32,840
Speaker 2: that was something we definitely learn with everything we do,

1236
01:05:33,160 --> 01:05:35,320
Speaker 2: but that was definitely a learning moment for us.

1237
01:05:35,640 --> 01:05:38,120
Speaker 1: This is it's such incredible work and it's so inspiring,

1238
01:05:38,240 --> 01:05:41,240
Speaker 1: Like even hearing these stories of all these different spaces

1239
01:05:41,320 --> 01:05:44,840
Speaker 1: and the nuances and the differences and the incredible ambassadors

1240
01:05:44,880 --> 01:05:46,720
Speaker 1: that came on board. I know that a lot of

1241
01:05:46,800 --> 01:05:49,000
Speaker 1: my community here today who's listening and watching, will be

1242
01:05:49,080 --> 01:05:51,360
Speaker 1: thinking how do I help? How do I get involved?

1243
01:05:51,840 --> 01:05:54,360
Speaker 1: And I think as that culture that I think you

1244
01:05:54,520 --> 01:05:57,040
Speaker 1: both have lived in your own life and wanted to create,

1245
01:05:57,120 --> 01:05:59,320
Speaker 1: and something that I feel as amazing as if we

1246
01:05:59,360 --> 01:06:01,919
Speaker 1: can start helping from where we are, no matter where

1247
01:06:01,920 --> 01:06:04,560
Speaker 1: we are and whoever we are and every like you said,

1248
01:06:04,680 --> 01:06:07,360
Speaker 1: everything does matter and it does make an impact. And

1249
01:06:07,440 --> 01:06:10,440
Speaker 1: I've seen that through fundraises we've done for charities I've

1250
01:06:10,480 --> 01:06:13,840
Speaker 1: worked with. What can this community and audience do if

1251
01:06:13,880 --> 01:06:16,680
Speaker 1: they want to support baby to baby today? Where should

1252
01:06:16,680 --> 01:06:19,080
Speaker 1: they go? What can they do? How can they learn more?

1253
01:06:19,640 --> 01:06:21,920
Speaker 2: I think we say every little bit helps, and when

1254
01:06:22,000 --> 01:06:25,960
Speaker 2: we say we've distributed two hundred million diapers, that's a

1255
01:06:26,000 --> 01:06:29,760
Speaker 2: big number, but one pack of diapers goes to a

1256
01:06:29,880 --> 01:06:32,880
Speaker 2: family who's struggling to afford diapers or food, who's choosing

1257
01:06:32,960 --> 01:06:35,960
Speaker 2: between diapers or food. So if you can give one

1258
01:06:36,080 --> 01:06:38,960
Speaker 2: pack of diapers, five packs of diapers, whether that's ten

1259
01:06:39,040 --> 01:06:42,320
Speaker 2: dollars or twenty five dollars, those things really make a difference.

1260
01:06:42,480 --> 01:06:46,800
Speaker 2: And we always say no donation is too small. Those

1261
01:06:46,840 --> 01:06:50,200
Speaker 2: things really matter to us. And that's one family who

1262
01:06:50,280 --> 01:06:53,080
Speaker 2: has formula for their baby, who has diapers for their

1263
01:06:53,120 --> 01:06:56,880
Speaker 2: baby that week. So we're not shying away from any

1264
01:06:56,960 --> 01:06:59,360
Speaker 2: small donations at all. And a lot of what we

1265
01:06:59,480 --> 01:07:03,800
Speaker 2: do is on our Instagram Baby to Baby and or

1266
01:07:03,960 --> 01:07:07,280
Speaker 2: our website babydobaby dot org. But one of the things

1267
01:07:07,320 --> 01:07:09,760
Speaker 2: that we talk about as well is that you know,

1268
01:07:10,000 --> 01:07:12,600
Speaker 2: follow us and see what we're doing. We are posting

1269
01:07:12,800 --> 01:07:17,320
Speaker 2: all day. You know what we're doing right now sending supplies.

1270
01:07:17,400 --> 01:07:22,360
Speaker 2: We just sent three hundred thousand supplies to Oklahoma and

1271
01:07:22,560 --> 01:07:25,240
Speaker 2: Texas to the disasters that are going on there. So

1272
01:07:25,280 --> 01:07:28,680
Speaker 2: it's always you know, something's happening in the world. Climate

1273
01:07:28,800 --> 01:07:31,680
Speaker 2: change is really making these disasters worse and worse every day,

1274
01:07:32,200 --> 01:07:35,320
Speaker 2: and supporting our work helping families and need in those

1275
01:07:35,360 --> 01:07:36,920
Speaker 2: moments is really important to us.

1276
01:07:37,120 --> 01:07:39,720
Speaker 3: I hope you've learned getting to know us.

1277
01:07:39,760 --> 01:07:44,160
Speaker 4: We're very direct, and so we'll be direct with our followers,

1278
01:07:44,280 --> 01:07:48,000
Speaker 4: and I think we tell our ambassadors and any donor

1279
01:07:48,240 --> 01:07:50,280
Speaker 4: or fan of Baby to Baby, we will tell you

1280
01:07:50,440 --> 01:07:50,960
Speaker 4: what we need.

1281
01:07:51,440 --> 01:07:53,520
Speaker 3: And so we'll say we right now.

1282
01:07:53,760 --> 01:07:58,560
Speaker 4: Need toothbrushes and toothpaste because there is a reason that

1283
01:07:58,640 --> 01:08:00,520
Speaker 4: there is a shortage of those, or we will tell

1284
01:08:00,560 --> 01:08:03,200
Speaker 4: you in the formula crisis what we need exactly. And

1285
01:08:03,560 --> 01:08:05,680
Speaker 4: even though I did say that we don't take you know,

1286
01:08:05,800 --> 01:08:08,200
Speaker 4: we're not looking for big donations of gently used clothing.

1287
01:08:08,520 --> 01:08:11,120
Speaker 4: There are some exceptions to that, and that's basically diapers

1288
01:08:11,160 --> 01:08:13,280
Speaker 4: and formula and some of these top things. So it

1289
01:08:13,440 --> 01:08:17,479
Speaker 4: might be your own diaper packs and formula cans that

1290
01:08:17,520 --> 01:08:21,479
Speaker 4: you haven't opened. It might be going on Amazon or

1291
01:08:21,520 --> 01:08:25,800
Speaker 4: another platform and sending us actual items. It might be

1292
01:08:25,960 --> 01:08:29,680
Speaker 4: making a smaller large donation. It might be an introduction

1293
01:08:29,800 --> 01:08:32,639
Speaker 4: to a company that can make a very large donation.

1294
01:08:33,800 --> 01:08:36,599
Speaker 4: But it might be that you have a small clothing

1295
01:08:36,680 --> 01:08:40,040
Speaker 4: brand and you have you made some pajamas and they

1296
01:08:40,120 --> 01:08:42,679
Speaker 4: came out in a slightly different color than you intended,

1297
01:08:42,960 --> 01:08:44,880
Speaker 4: and we would love to take those and it might

1298
01:08:45,000 --> 01:08:49,000
Speaker 4: be that your toothpaste came out a different flavor, and

1299
01:08:49,120 --> 01:08:52,040
Speaker 4: as long as it's good and healthy, we want those calls.

1300
01:08:52,120 --> 01:08:55,320
Speaker 4: Would you like our you know, these palettes of toothpaste

1301
01:08:55,320 --> 01:08:59,720
Speaker 4: that we haven't given out, so we again, following us

1302
01:08:59,840 --> 01:09:02,880
Speaker 4: means trying to listen to what the disaster is, what

1303
01:09:03,080 --> 01:09:06,720
Speaker 4: the everyday poverty is. If there's a specific city or

1304
01:09:06,880 --> 01:09:11,720
Speaker 4: town or that you're in, we're happy to respond to

1305
01:09:11,840 --> 01:09:15,240
Speaker 4: those questions. Our team is, but we want people to

1306
01:09:15,320 --> 01:09:20,759
Speaker 4: help in those and if someone wants to donate millions

1307
01:09:20,800 --> 01:09:23,479
Speaker 4: of dollars so we can reach our goal of giving

1308
01:09:23,520 --> 01:09:26,559
Speaker 4: out you know, we can get to all billion diapers,

1309
01:09:27,000 --> 01:09:29,000
Speaker 4: you know, if someone has a foundation who will do that,

1310
01:09:29,240 --> 01:09:31,439
Speaker 4: we're ready for that phone call as well.

1311
01:09:32,120 --> 01:09:34,800
Speaker 2: We say that we've built the infrastructure and we know

1312
01:09:35,200 --> 01:09:37,800
Speaker 2: how to get these items out to the community and

1313
01:09:37,960 --> 01:09:40,280
Speaker 2: to the country, and we're just looking for the funding

1314
01:09:40,360 --> 01:09:43,400
Speaker 2: to go even further. So the one million children we're serving,

1315
01:09:43,680 --> 01:09:46,400
Speaker 2: there are ten million that we're not yet reaching, and

1316
01:09:46,720 --> 01:09:49,240
Speaker 2: we are ready to reach them. It's just really funding

1317
01:09:49,320 --> 01:09:50,120
Speaker 2: that comes down to it.

1318
01:09:50,320 --> 01:09:52,880
Speaker 4: We also have programs where people can get involved at

1319
01:09:52,880 --> 01:09:55,320
Speaker 4: different ages. So if you live in an area that's

1320
01:09:55,760 --> 01:09:57,559
Speaker 4: you know, if you live in Los Angeles or New

1321
01:09:57,680 --> 01:10:00,080
Speaker 4: York or somewhere where we have volunteer sessions, obviously you

1322
01:10:00,120 --> 01:10:02,639
Speaker 4: can come in and volunteer, but we also have programs

1323
01:10:02,680 --> 01:10:06,320
Speaker 4: that the whole country can participate in where during the

1324
01:10:06,360 --> 01:10:08,600
Speaker 4: holidays you can shop for a child, but not just

1325
01:10:08,680 --> 01:10:10,519
Speaker 4: during the holidays, because a big lesson of baby to

1326
01:10:10,560 --> 01:10:13,639
Speaker 4: Baby is children do not just need help during the holidays.

1327
01:10:13,680 --> 01:10:15,800
Speaker 4: So we have programs that are about to start this

1328
01:10:15,880 --> 01:10:18,559
Speaker 4: summer because there is a summer slide and children aren't

1329
01:10:18,600 --> 01:10:20,799
Speaker 4: in school and so not only are they not getting

1330
01:10:21,360 --> 01:10:24,920
Speaker 4: the schooling during the summer, they're not getting the meals

1331
01:10:24,920 --> 01:10:28,960
Speaker 4: that they depend on for schools, so they're lacking in

1332
01:10:29,040 --> 01:10:30,720
Speaker 4: basic essentials even more.

1333
01:10:30,920 --> 01:10:33,120
Speaker 3: And so we have programs. We have back to school

1334
01:10:33,160 --> 01:10:34,400
Speaker 3: programs where you can.

1335
01:10:34,360 --> 01:10:37,000
Speaker 4: Take your child out shopping or go yourself and you

1336
01:10:37,120 --> 01:10:39,240
Speaker 4: can shop and we'll give you a list of what

1337
01:10:39,360 --> 01:10:42,000
Speaker 4: a child needs and maybe they want a blue Hello

1338
01:10:42,120 --> 01:10:46,960
Speaker 4: Kiddy backpack and cheese it and a new pencil case

1339
01:10:47,080 --> 01:10:51,560
Speaker 4: with pink hearts, and you can really a lot of

1340
01:10:51,600 --> 01:10:55,519
Speaker 4: people like that. Again, that specificity and that customization, we

1341
01:10:55,600 --> 01:10:57,720
Speaker 4: will let you you can reach a child on a

1342
01:10:57,960 --> 01:11:02,000
Speaker 4: very individualized basis, or you can help us with the

1343
01:11:02,040 --> 01:11:04,360
Speaker 4: donation of six hundred thousand pairs of pajamas.

1344
01:11:05,600 --> 01:11:07,360
Speaker 1: That's beautiful. I love it. I want to go back

1345
01:11:07,400 --> 01:11:10,400
Speaker 1: to where we started, which was with your personal journeys

1346
01:11:10,439 --> 01:11:14,360
Speaker 1: of service and giving back. And Naur you brought this

1347
01:11:14,520 --> 01:11:18,200
Speaker 1: up earlier, this idea of parents wanting their children to

1348
01:11:18,280 --> 01:11:21,880
Speaker 1: have a culture of giving back. What have you found works?

1349
01:11:21,920 --> 01:11:24,120
Speaker 1: Because I find, like, when you're young, giving back is

1350
01:11:24,200 --> 01:11:27,639
Speaker 1: not cool, It's not the thing to do. It isn't

1351
01:11:27,680 --> 01:11:30,639
Speaker 1: part of our culture ordinarily, at least you don't see

1352
01:11:30,680 --> 01:11:33,439
Speaker 1: that very commonly. How do we do that? How do

1353
01:11:33,520 --> 01:11:37,320
Speaker 1: we create a culture in our families to begin with

1354
01:11:38,000 --> 01:11:41,479
Speaker 1: a culture of giving a culture of service in young people? Like?

1355
01:11:41,760 --> 01:11:43,800
Speaker 1: What does that take? What have you seen works, what

1356
01:11:43,960 --> 01:11:46,519
Speaker 1: doesn't work, and what has been effective?

1357
01:11:47,320 --> 01:11:50,640
Speaker 2: We wrote a book about it, actually, we wrote a

1358
01:11:50,680 --> 01:11:54,719
Speaker 2: book with Jessica Albert and it is about a little

1359
01:11:54,760 --> 01:11:56,960
Speaker 2: girl who has a teddy bear and it is a

1360
01:11:57,160 --> 01:11:59,840
Speaker 2: gently used teddy bear and then she receives the same

1361
01:12:00,240 --> 01:12:03,200
Speaker 2: but a brand new one, and she has to decide

1362
01:12:03,800 --> 01:12:05,880
Speaker 2: what she's going to do with the second one. Will

1363
01:12:05,920 --> 01:12:08,600
Speaker 2: she keep it, will she give it to a friend, when's.

1364
01:12:08,320 --> 01:12:08,920
Speaker 3: You going to tell them?

1365
01:12:09,760 --> 01:12:10,840
Speaker 1: Yeah? Yes?

1366
01:12:11,360 --> 01:12:14,080
Speaker 2: And then when she decides to give it to a friend,

1367
01:12:14,520 --> 01:12:17,439
Speaker 2: the you know, she goes through the process of which

1368
01:12:17,520 --> 01:12:20,160
Speaker 2: one should I give to him? Should he have the

1369
01:12:20,200 --> 01:12:23,200
Speaker 2: one with no eye and missing an arm, or should

1370
01:12:23,200 --> 01:12:25,920
Speaker 2: she should he have the new one, and she talks

1371
01:12:25,960 --> 01:12:28,120
Speaker 2: about it with her mom and they figure out that,

1372
01:12:28,360 --> 01:12:32,000
Speaker 2: of course, someone who's in need would want a new bear,

1373
01:12:32,240 --> 01:12:34,200
Speaker 2: just like one day you had one. So that was

1374
01:12:34,640 --> 01:12:37,200
Speaker 2: something that we did because it's so important to us

1375
01:12:37,360 --> 01:12:39,960
Speaker 2: to teach children how to give back, but to give

1376
01:12:40,160 --> 01:12:43,559
Speaker 2: back with dignity, because all of the children that we're serving,

1377
01:12:43,680 --> 01:12:46,799
Speaker 2: we want to make sure that we're giving with dignity

1378
01:12:46,920 --> 01:12:50,160
Speaker 2: and pride so that they're receiving things that are new

1379
01:12:50,479 --> 01:12:53,200
Speaker 2: and just like our kids would want. So that was

1380
01:12:53,280 --> 01:12:55,080
Speaker 2: something that was really important to us.

1381
01:12:55,360 --> 01:12:57,759
Speaker 4: I think you can teach your kids at the earliest

1382
01:12:57,920 --> 01:13:00,800
Speaker 4: of ages to give back, and you know, maybe they'll

1383
01:13:00,920 --> 01:13:03,439
Speaker 4: understand five percent of it and then twenty percent of it.

1384
01:13:03,520 --> 01:13:06,360
Speaker 4: We have stories of taking your kids to go shopping

1385
01:13:06,400 --> 01:13:10,840
Speaker 4: for another child and when they're four, maybe they stop

1386
01:13:10,920 --> 01:13:14,519
Speaker 4: in the store and have and cry and say, I

1387
01:13:14,640 --> 01:13:17,120
Speaker 4: want that toy. I don't want to give that barbie

1388
01:13:17,160 --> 01:13:20,280
Speaker 4: to someone else. But you hold your ground. You don't

1389
01:13:20,320 --> 01:13:22,360
Speaker 4: give them the barbie. You explain the barbie is for

1390
01:13:22,439 --> 01:13:25,679
Speaker 4: someone else. And when they're six, it starts being easier.

1391
01:13:26,160 --> 01:13:29,920
Speaker 4: And maybe when they're seven or eight, they're asking you

1392
01:13:30,040 --> 01:13:32,400
Speaker 4: to go shopping for a barbie to give to someone

1393
01:13:32,439 --> 01:13:34,840
Speaker 4: at Christmas that doesn't have it, because now they understand,

1394
01:13:35,280 --> 01:13:37,719
Speaker 4: or they're an adult and they look back and understand

1395
01:13:38,360 --> 01:13:40,280
Speaker 4: why they were doing that, and they start doing it

1396
01:13:40,439 --> 01:13:43,479
Speaker 4: as an adult. But I think people are afraid to

1397
01:13:44,120 --> 01:13:48,880
Speaker 4: explain poverty to their children, in particular at two young

1398
01:13:48,920 --> 01:13:49,360
Speaker 4: of an age.

1399
01:13:49,680 --> 01:13:50,559
Speaker 3: And we've just been.

1400
01:13:50,520 --> 01:13:52,519
Speaker 4: Amazed by the children that come into Baby to Baby,

1401
01:13:52,560 --> 01:13:56,120
Speaker 4: the children that come to volunteer. They have such amazing

1402
01:13:56,280 --> 01:13:59,680
Speaker 4: questions and they understand and they point out things that

1403
01:13:59,720 --> 01:14:01,599
Speaker 4: we and even thought of. You know, you'll say to them,

1404
01:14:02,000 --> 01:14:04,640
Speaker 4: what do you think a child might need if if

1405
01:14:04,720 --> 01:14:05,959
Speaker 4: you didn't have a home.

1406
01:14:05,840 --> 01:14:06,639
Speaker 3: What might you need?

1407
01:14:06,800 --> 01:14:11,280
Speaker 4: And you think they're going to say, you know, food,

1408
01:14:11,479 --> 01:14:13,479
Speaker 4: or and they'll say like, I think they would need

1409
01:14:13,520 --> 01:14:15,240
Speaker 4: a night light or I think you know, they just

1410
01:14:15,320 --> 01:14:17,639
Speaker 4: say things that surprise you and they are paying attention,

1411
01:14:18,120 --> 01:14:20,800
Speaker 4: and I do think they understand, and I think you

1412
01:14:20,920 --> 01:14:23,679
Speaker 4: have to drive on the street and not ignore people

1413
01:14:23,800 --> 01:14:26,360
Speaker 4: experiencing homelessness. I think you have to point it out

1414
01:14:26,400 --> 01:14:28,640
Speaker 4: to your children and talk about what you should do,

1415
01:14:29,080 --> 01:14:32,160
Speaker 4: and talk about how they can help, and let them

1416
01:14:32,200 --> 01:14:35,439
Speaker 4: think about do we want to can we help with money?

1417
01:14:35,960 --> 01:14:38,960
Speaker 4: Can we can we give them food? Can we talk

1418
01:14:39,000 --> 01:14:42,559
Speaker 4: about why and how they're suffering and why they don't

1419
01:14:42,600 --> 01:14:44,840
Speaker 4: have a job. And I think you have to bring

1420
01:14:44,880 --> 01:14:49,519
Speaker 4: your children to any opportunity you have to participate in

1421
01:14:49,560 --> 01:14:54,120
Speaker 4: community service. I think it just changes people's perspective entirely

1422
01:14:54,600 --> 01:14:58,479
Speaker 4: to practice, to read about it, yes, to hear about

1423
01:14:58,479 --> 01:15:00,920
Speaker 4: it from your parents, Yes, to I hand someone who

1424
01:15:01,000 --> 01:15:02,120
Speaker 4: doesn't have food.

1425
01:15:03,800 --> 01:15:04,840
Speaker 3: A bag full of food.

1426
01:15:05,240 --> 01:15:08,520
Speaker 4: I really think changes your life and changes your perspective.

1427
01:15:08,560 --> 01:15:11,479
Speaker 4: And I think children, I think children are It's a

1428
01:15:11,560 --> 01:15:14,679
Speaker 4: great place to start. I love that about baby to baby,

1429
01:15:14,800 --> 01:15:16,640
Speaker 4: that there's a lot of problems in the world. I

1430
01:15:16,680 --> 01:15:19,840
Speaker 4: think people everyone can relate whether you have kids, you

1431
01:15:19,920 --> 01:15:23,360
Speaker 4: don't have kids, you are a kid, you are elderly.

1432
01:15:23,680 --> 01:15:27,479
Speaker 4: People understand and resonate with the idea of children not

1433
01:15:27,600 --> 01:15:33,519
Speaker 4: having basic essentials and clean diapers, and they empathize with children.

1434
01:15:33,600 --> 01:15:36,000
Speaker 4: People love babies, and so I think It's a great

1435
01:15:36,040 --> 01:15:40,040
Speaker 4: place to start, is that a baby needs this, and

1436
01:15:40,120 --> 01:15:43,360
Speaker 4: you should talk early and talk often and show them

1437
01:15:43,439 --> 01:15:47,439
Speaker 4: and teach them and bring them and do everything you

1438
01:15:47,560 --> 01:15:50,000
Speaker 4: can to instill it at a young age. And we've

1439
01:15:50,120 --> 01:15:50,800
Speaker 4: seen it working.

1440
01:15:51,280 --> 01:15:54,400
Speaker 2: Yeah, my daughter, I remember when I took her for

1441
01:15:54,720 --> 01:15:57,040
Speaker 2: the Christmas shopping. We call it family to family because

1442
01:15:57,040 --> 01:15:59,439
Speaker 2: it's one family giving to another family like baby to baby.

1443
01:16:00,760 --> 01:16:03,479
Speaker 2: And it was the moment where you know, yes, I

1444
01:16:03,560 --> 01:16:06,920
Speaker 2: want the barbie, Yes I want the pink Elsa Nighty two.

1445
01:16:07,720 --> 01:16:10,120
Speaker 2: But then when we got down the list and I

1446
01:16:10,240 --> 01:16:12,160
Speaker 2: was like, okay, well we need underwear. Should we get

1447
01:16:12,160 --> 01:16:14,640
Speaker 2: Elsa underwear? Should we get Sleeping Beauty underwear? And she

1448
01:16:14,720 --> 01:16:17,320
Speaker 2: looked at me and she was like, she doesn't have underwear.

1449
01:16:18,160 --> 01:16:20,800
Speaker 2: And you want to protect your child maybe in that moment,

1450
01:16:20,880 --> 01:16:22,800
Speaker 2: and I was like, no, she doesn't have underwear, she

1451
01:16:22,840 --> 01:16:25,720
Speaker 2: doesn't have any of these things, and having like the

1452
01:16:25,840 --> 01:16:28,760
Speaker 2: light bulb for her and her understand like we weren't

1453
01:16:28,840 --> 01:16:31,559
Speaker 2: just buying her a barbie, Like she didn't have underwear,

1454
01:16:31,600 --> 01:16:33,800
Speaker 2: she didn't have a blanket, she didn't have a warm coat,

1455
01:16:34,240 --> 01:16:37,799
Speaker 2: and really, like I think instilling that into your kids

1456
01:16:38,000 --> 01:16:42,400
Speaker 2: or kids around you is just so important. It's something

1457
01:16:42,560 --> 01:16:44,720
Speaker 2: that you know, both of us want to make sure

1458
01:16:45,120 --> 01:16:47,840
Speaker 2: that baby to baby is teaching children about giving back.

1459
01:16:48,479 --> 01:16:50,800
Speaker 1: What do you think parents are scared of in doing that?

1460
01:16:50,920 --> 01:16:53,439
Speaker 1: Like you said, like facing the homelessness, having that moment

1461
01:16:53,520 --> 01:16:55,599
Speaker 1: in saying no, she doesn't have underwear?

1462
01:16:56,200 --> 01:16:59,160
Speaker 2: What is I think they're too young to understand or

1463
01:16:59,240 --> 01:17:02,800
Speaker 2: it's too scary, the reality is too scary. But I

1464
01:17:02,840 --> 01:17:05,080
Speaker 2: think being able to tell them from a young age

1465
01:17:05,479 --> 01:17:08,439
Speaker 2: and obviously in an age appropriate way, but that's what

1466
01:17:08,560 --> 01:17:10,400
Speaker 2: we try and do. We try and keep you know,

1467
01:17:10,800 --> 01:17:13,519
Speaker 2: kids come in from seven and up and they are

1468
01:17:13,640 --> 01:17:17,560
Speaker 2: volunteering and they understand there's a baby who doesn't have

1469
01:17:17,600 --> 01:17:20,240
Speaker 2: a blanket, who doesn't have a onesie, who doesn't have

1470
01:17:20,320 --> 01:17:22,240
Speaker 2: a passy, and I'm going to make this for them,

1471
01:17:22,280 --> 01:17:23,800
Speaker 2: and I'm going to put this together for them, and

1472
01:17:23,920 --> 01:17:26,080
Speaker 2: then when I leave here, it's going to get delivered

1473
01:17:26,120 --> 01:17:28,479
Speaker 2: to them and I made it. And that pride that

1474
01:17:28,640 --> 01:17:31,439
Speaker 2: kids feel in that is really important and I think

1475
01:17:31,560 --> 01:17:33,240
Speaker 2: really instills that giving back in it.

1476
01:17:33,520 --> 01:17:39,040
Speaker 4: Maybe you can consider for your birthday party either having

1477
01:17:39,120 --> 01:17:41,920
Speaker 4: people give presents for kids who need presents more than

1478
01:17:41,960 --> 01:17:44,760
Speaker 4: you do, or if that's difficult which it is, and

1479
01:17:44,880 --> 01:17:47,160
Speaker 4: I'm not saying mine. We're so excited about it. I

1480
01:17:47,200 --> 01:17:48,400
Speaker 4: think sometimes our kids.

1481
01:17:48,240 --> 01:17:51,360
Speaker 3: Were like, wait, does this mean I never get a barbie?

1482
01:17:51,439 --> 01:17:53,040
Speaker 4: I just want to be clear, because we are just

1483
01:17:53,200 --> 01:17:55,720
Speaker 4: constantly telling them over and over.

1484
01:17:56,400 --> 01:17:58,880
Speaker 2: We have a joke where we would put their baby

1485
01:17:58,960 --> 01:18:01,200
Speaker 2: blanket in the car and they'd be like, is that

1486
01:18:01,360 --> 01:18:02,360
Speaker 2: going to baby to baby?

1487
01:18:02,680 --> 01:18:04,760
Speaker 3: We'd be like, no, no, you get to keep that right.

1488
01:18:05,840 --> 01:18:08,479
Speaker 4: But the part but it could be maybe you choose

1489
01:18:08,560 --> 01:18:11,000
Speaker 4: one toy that you got out of the twelve kids

1490
01:18:11,040 --> 01:18:12,679
Speaker 4: that came to your party, and you pick one toy

1491
01:18:12,840 --> 01:18:15,479
Speaker 4: and you give that away, or you you know, just

1492
01:18:15,640 --> 01:18:19,760
Speaker 4: lit little ways to start incorporating it early. And as

1493
01:18:19,800 --> 01:18:22,160
Speaker 4: far as what people are scared of, I think I

1494
01:18:22,200 --> 01:18:25,599
Speaker 4: think adults are scared of people experiencing homelessness. That's why

1495
01:18:25,600 --> 01:18:28,120
Speaker 4: I think they're scared to tell their kids because they're uncomfortable.

1496
01:18:28,479 --> 01:18:31,440
Speaker 3: But I actually think kids are much more comfortable.

1497
01:18:31,720 --> 01:18:34,680
Speaker 4: And so if we can raise this generation to not

1498
01:18:34,840 --> 01:18:37,960
Speaker 4: be afraid and to think of ways to help, I

1499
01:18:38,040 --> 01:18:41,680
Speaker 4: think that's that's our obligation. I know that I said this,

1500
01:18:41,840 --> 01:18:44,640
Speaker 4: but I think this concept that I learned as a

1501
01:18:44,880 --> 01:18:48,320
Speaker 4: little girl of takuna lam and sedaka and repairing the world.

1502
01:18:49,040 --> 01:18:52,040
Speaker 4: I think it sticks with you and you you have

1503
01:18:52,240 --> 01:18:54,000
Speaker 4: to trust that these kids are going to be a

1504
01:18:54,080 --> 01:18:57,120
Speaker 4: generation that are going to think you know you said before.

1505
01:18:57,280 --> 01:19:01,880
Speaker 4: Maybe people don't think it's trendy or cool. I think

1506
01:19:02,160 --> 01:19:04,960
Speaker 4: most people with companies would say that their customers feel

1507
01:19:05,000 --> 01:19:07,519
Speaker 4: otherwise and they only want to buy from companies who

1508
01:19:07,560 --> 01:19:11,160
Speaker 4: have a give back component. And it's not just Toms anymore,

1509
01:19:11,360 --> 01:19:13,559
Speaker 4: and that we have companies calling us all day saying

1510
01:19:14,040 --> 01:19:16,160
Speaker 4: we have to find it. We are giving back and

1511
01:19:16,280 --> 01:19:20,200
Speaker 4: again yes, because there have a wonderful leadership teams, but

1512
01:19:20,320 --> 01:19:23,439
Speaker 4: their customers demand it. And so if this generation of

1513
01:19:23,560 --> 01:19:27,240
Speaker 4: children can grow up saying we are going to be

1514
01:19:27,320 --> 01:19:30,080
Speaker 4: a part of this change, then I think and that's

1515
01:19:30,160 --> 01:19:32,000
Speaker 4: just been kind of a bonus of Baby to Baby

1516
01:19:32,000 --> 01:19:35,840
Speaker 4: because we didn't start it to teach kids to get back.

1517
01:19:35,880 --> 01:19:39,360
Speaker 4: We started it to first and foremost, we want kids

1518
01:19:39,600 --> 01:19:41,360
Speaker 4: who don't have what they need to have what they need,

1519
01:19:41,479 --> 01:19:44,000
Speaker 4: and we want children in poverty to have basic essentials.

1520
01:19:44,439 --> 01:19:47,959
Speaker 4: But there is this bonus is that in the process,

1521
01:19:48,200 --> 01:19:51,680
Speaker 4: if it can teach people who do have what they

1522
01:19:51,760 --> 01:19:55,479
Speaker 4: need to be a part of the solution. I think

1523
01:19:55,560 --> 01:19:57,720
Speaker 4: that's where the special stuff comes in.

1524
01:19:58,400 --> 01:20:01,880
Speaker 1: And or you're both or leaders truly inspiring and very

1525
01:20:01,960 --> 01:20:04,920
Speaker 1: touched by both your stories and even the space we

1526
01:20:05,080 --> 01:20:09,400
Speaker 1: just got to now of hearing this deep personal, much

1527
01:20:09,520 --> 01:20:13,000
Speaker 1: more individual, intimate version of what it looks like in

1528
01:20:13,080 --> 01:20:16,400
Speaker 1: your family is with your own children, with people around you.

1529
01:20:16,479 --> 01:20:20,200
Speaker 1: I mean, it's it's really truly moving. And before we

1530
01:20:20,360 --> 01:20:22,559
Speaker 1: end the show, we always do a final five, which

1531
01:20:22,640 --> 01:20:25,040
Speaker 1: is a fast five segment where you have to answer

1532
01:20:25,120 --> 01:20:27,800
Speaker 1: every word in Sorry, you have to answer every question

1533
01:20:27,880 --> 01:20:31,080
Speaker 1: in one word or one sentence maximum. But before we

1534
01:20:31,160 --> 01:20:32,479
Speaker 1: do that, I want to ask you, is there anything

1535
01:20:32,560 --> 01:20:34,920
Speaker 1: that I haven't asked you that you really feel compelled

1536
01:20:35,000 --> 01:20:37,320
Speaker 1: to share, or something that's on your heart that you

1537
01:20:38,080 --> 01:20:40,240
Speaker 1: feel you want to share with my community or audience

1538
01:20:40,320 --> 01:20:41,800
Speaker 1: that maybe we didn't touch on.

1539
01:20:42,880 --> 01:20:47,479
Speaker 2: Just that baby to baby is you know growing every day?

1540
01:20:47,600 --> 01:20:50,840
Speaker 2: Thirteen years later, we are serving a million children and

1541
01:20:51,080 --> 01:20:53,920
Speaker 2: we've distributed four hundred and fifty million items, and that

1542
01:20:54,120 --> 01:20:57,920
Speaker 2: from AFAR that it may seem like a success, but

1543
01:20:58,439 --> 01:21:01,599
Speaker 2: because there are still ten million children that we're not reaching,

1544
01:21:02,720 --> 01:21:04,920
Speaker 2: we have a lot further to go and a lot

1545
01:21:05,000 --> 01:21:08,559
Speaker 2: more work to do. So looking from Afar or looking

1546
01:21:08,640 --> 01:21:12,560
Speaker 2: on Instagram may it may seem like we're done or

1547
01:21:13,000 --> 01:21:15,519
Speaker 2: everything's great, but no, there's a lot of work to

1548
01:21:15,600 --> 01:21:17,200
Speaker 2: be done and we need to raise a lot more

1549
01:21:17,240 --> 01:21:19,800
Speaker 2: money and to reach a lot more kids. So it's

1550
01:21:20,040 --> 01:21:22,280
Speaker 2: we're not finished and we definitely need help.

1551
01:21:22,920 --> 01:21:25,759
Speaker 1: Yeah, brilliant well said, yeah, or anything.

1552
01:21:26,080 --> 01:21:27,840
Speaker 3: I concur We talk about that.

1553
01:21:27,960 --> 01:21:31,560
Speaker 4: We know that we get you know, we're lucky to

1554
01:21:31,720 --> 01:21:34,920
Speaker 4: get that, our ambassadors get attention. We are so lucky

1555
01:21:35,080 --> 01:21:38,800
Speaker 4: to be on Jayshetty. We have all of this, these

1556
01:21:39,840 --> 01:21:43,479
Speaker 4: great platforms. But the only negative of it is that

1557
01:21:43,600 --> 01:21:45,840
Speaker 4: it does lead people to think that we don't need

1558
01:21:45,920 --> 01:21:48,920
Speaker 4: help or that their help isn't enough because they see

1559
01:21:49,000 --> 01:21:53,400
Speaker 4: if Kim Kardashian is helping, what how could I really

1560
01:21:53,439 --> 01:21:57,920
Speaker 4: be of help? And if they're on you know when

1561
01:21:57,960 --> 01:22:00,880
Speaker 4: we're talking about twelve million dollars, well I don't have

1562
01:22:01,280 --> 01:22:04,639
Speaker 4: twelve million dollars to give. And so I concur it's

1563
01:22:04,720 --> 01:22:07,680
Speaker 4: the same lesson of please know that no donation is

1564
01:22:07,720 --> 01:22:11,240
Speaker 4: too small. Celebrities are wonderful, they are not fully funding

1565
01:22:11,280 --> 01:22:15,160
Speaker 4: our program, and we do need so much and it

1566
01:22:15,320 --> 01:22:19,640
Speaker 4: really is the entire community coming together that is going

1567
01:22:19,720 --> 01:22:21,920
Speaker 4: to allow us to keep doing more and more work.

1568
01:22:22,120 --> 01:22:24,559
Speaker 1: I think what's really beautiful also is that I'm sure

1569
01:22:24,640 --> 01:22:28,160
Speaker 1: some of our listeners are inside organizations that could be

1570
01:22:28,240 --> 01:22:31,120
Speaker 1: giving more and part of communities that could give more

1571
01:22:31,200 --> 01:22:33,960
Speaker 1: and maybe want their school to come and volunteer. Let

1572
01:22:34,000 --> 01:22:35,920
Speaker 1: you know, I think there's so many beautiful ways to

1573
01:22:36,000 --> 01:22:37,680
Speaker 1: give back, which is how I got involved with all

1574
01:22:37,720 --> 01:22:40,640
Speaker 1: of you, which ye, my team and I picked you

1575
01:22:40,720 --> 01:22:42,760
Speaker 1: to come and volunteer at for a service day and

1576
01:22:42,840 --> 01:22:45,920
Speaker 1: it's led to a more long term relationship. And I

1577
01:22:46,000 --> 01:22:48,840
Speaker 1: think that I think you have so many access points,

1578
01:22:48,840 --> 01:22:51,800
Speaker 1: and I also want to encourage everyone to hear that

1579
01:22:51,920 --> 01:22:54,880
Speaker 1: message too that I think what we can trust is

1580
01:22:54,960 --> 01:22:58,800
Speaker 1: that you're listening, you're learning, you're adapting, you're figuring out

1581
01:22:58,840 --> 01:23:01,640
Speaker 1: what the gap is. And that's why we can all

1582
01:23:01,720 --> 01:23:04,000
Speaker 1: help and support in that. We can trust that baby

1583
01:23:04,000 --> 01:23:07,200
Speaker 1: to baby is constantly trying to figure out what really

1584
01:23:07,320 --> 01:23:10,040
Speaker 1: serves the need, what really closes the gap, what really

1585
01:23:10,520 --> 01:23:11,559
Speaker 1: is going to have an impact.

1586
01:23:11,840 --> 01:23:14,360
Speaker 4: Well, thank you, And you know, thirteen years in, we

1587
01:23:14,520 --> 01:23:17,320
Speaker 4: view ourselves as a startup still and we really have

1588
01:23:17,520 --> 01:23:21,719
Speaker 4: the startup mentality where we are looking for the phone

1589
01:23:21,760 --> 01:23:23,680
Speaker 4: to ring, and we are looking for other people to

1590
01:23:23,800 --> 01:23:26,479
Speaker 4: bring our team innovative ideas and.

1591
01:23:28,120 --> 01:23:30,960
Speaker 3: We want that help. We want someone to say I

1592
01:23:31,120 --> 01:23:33,880
Speaker 3: have shoes, but I have an idea, and.

1593
01:23:33,960 --> 01:23:36,960
Speaker 2: So yeah, Nike, if you're listening, we're yeah, desperatelyant need

1594
01:23:37,000 --> 01:23:37,559
Speaker 2: of sneakers.

1595
01:23:38,560 --> 01:23:40,600
Speaker 1: All right, we're left to go.

1596
01:23:41,040 --> 01:23:41,880
Speaker 3: You're ready for the game?

1597
01:23:42,120 --> 01:23:44,760
Speaker 1: I love it? Yes, thank you so much. All right,

1598
01:23:45,080 --> 01:23:48,519
Speaker 1: here's your fast five, final five, same questions to both

1599
01:23:48,520 --> 01:23:50,200
Speaker 1: of You'll just say the question and then we can

1600
01:23:50,280 --> 01:23:52,400
Speaker 1: go for it. So the first question is what is

1601
01:23:52,479 --> 01:23:54,839
Speaker 1: the best advice you've ever heard or received.

1602
01:23:55,960 --> 01:23:58,240
Speaker 2: I would say we talked about it the yesterday. I

1603
01:23:58,280 --> 01:24:01,080
Speaker 2: think saying yes to opportunities, especially in the beginning. We've

1604
01:24:01,080 --> 01:24:03,120
Speaker 2: had to reel that in a little thirteen years later,

1605
01:24:03,439 --> 01:24:05,880
Speaker 2: but saying yes to opportunities was a big part of

1606
01:24:05,960 --> 01:24:07,840
Speaker 2: how we grew baby to baby from day one.

1607
01:24:08,840 --> 01:24:10,880
Speaker 4: First day at my law firms, Scadden Arps and New

1608
01:24:10,960 --> 01:24:14,160
Speaker 4: York one hundred and thirty six associates, managing partner came

1609
01:24:14,200 --> 01:24:16,800
Speaker 4: out and said, I want you to assume that every

1610
01:24:16,960 --> 01:24:19,559
Speaker 4: single email you right will appear on the New York

1611
01:24:19,600 --> 01:24:20,559
Speaker 4: Times tomorrow morning.

1612
01:24:20,880 --> 01:24:22,320
Speaker 3: Be careful, and I.

1613
01:24:23,680 --> 01:24:28,120
Speaker 1: That's great to heart. Great, both great answers question number two,

1614
01:24:28,120 --> 01:24:30,920
Speaker 1: what is the worst advice you have ahead or received.

1615
01:24:31,040 --> 01:24:32,880
Speaker 2: That eight hours sleep isn't necessary?

1616
01:24:33,400 --> 01:24:34,080
Speaker 1: Isn't necessary?

1617
01:24:34,160 --> 01:24:34,320
Speaker 2: Yah?

1618
01:24:35,120 --> 01:24:36,880
Speaker 1: I agree for me, it is for me too.

1619
01:24:37,000 --> 01:24:41,000
Speaker 4: I agree with you two that you have to go

1620
01:24:41,200 --> 01:24:43,840
Speaker 4: out of your lane. I know lots of business leaders

1621
01:24:43,920 --> 01:24:48,160
Speaker 4: think you have to keep going outside of your lane.

1622
01:24:48,439 --> 01:24:50,680
Speaker 4: I think in our case, where we have a very

1623
01:24:50,720 --> 01:24:54,519
Speaker 4: specific mission, we are nowhere near done with what we're doing.

1624
01:24:55,680 --> 01:24:57,799
Speaker 4: I want our lane to be as narrow as possible,

1625
01:24:57,880 --> 01:24:59,760
Speaker 4: and then we want to crush our lane.

1626
01:25:00,640 --> 01:25:04,639
Speaker 1: Nice. Third question, what is your proudest achievement personally?

1627
01:25:05,320 --> 01:25:08,920
Speaker 2: I guess first you can yeah, I think Baby to Baby.

1628
01:25:09,000 --> 01:25:10,400
Speaker 1: I mean I think something specific.

1629
01:25:12,120 --> 01:25:14,920
Speaker 2: I think when we started we were serving five hundred

1630
01:25:15,000 --> 01:25:17,120
Speaker 2: children and it was the two of us and one intern.

1631
01:25:17,720 --> 01:25:20,639
Speaker 2: And looking thirteen years later that we're serving a million

1632
01:25:20,720 --> 01:25:24,719
Speaker 2: children across the country and we have warehouses across the country,

1633
01:25:25,000 --> 01:25:28,519
Speaker 2: fifty two employees here in LA. Just the growth of

1634
01:25:28,600 --> 01:25:31,600
Speaker 2: Baby to Baby is definitely a proud achievement for me.

1635
01:25:32,560 --> 01:25:33,040
Speaker 1: Beautiful.

1636
01:25:33,560 --> 01:25:38,840
Speaker 4: We were just honored to be named to Times Most

1637
01:25:38,880 --> 01:25:42,960
Speaker 4: Influential one hundred People in the World list. We absolutely

1638
01:25:43,080 --> 01:25:45,840
Speaker 4: take that on behalf of our incredible team of people.

1639
01:25:45,960 --> 01:25:47,479
Speaker 3: It is certainly not just the two of us.

1640
01:25:48,320 --> 01:25:51,080
Speaker 4: I read Time magazine with my dad growing up and

1641
01:25:51,400 --> 01:25:53,920
Speaker 4: would look at the covers every week and read it,

1642
01:25:54,160 --> 01:25:59,080
Speaker 4: and that honor for Baby to Baby was a big one.

1643
01:25:59,360 --> 01:26:01,120
Speaker 1: Yeah, I love that. I love that day hon at

1644
01:26:01,160 --> 01:26:05,840
Speaker 1: a service based organization rather than just a for profit

1645
01:26:05,960 --> 01:26:11,559
Speaker 1: organization as well. So that's beautiful. Question number four, why

1646
01:26:12,120 --> 01:26:14,320
Speaker 1: is it important to serve and give back?

1647
01:26:15,240 --> 01:26:17,680
Speaker 2: I think the world needs it, especially right now, and

1648
01:26:17,800 --> 01:26:22,640
Speaker 2: I think that if you think about elections and outcomes

1649
01:26:22,720 --> 01:26:26,400
Speaker 2: of elections, that organizations like Baby to Baby are so

1650
01:26:26,560 --> 01:26:29,760
Speaker 2: important because it's not based on the outcome of that.

1651
01:26:30,000 --> 01:26:33,360
Speaker 2: It's based on helping families in need and meeting them

1652
01:26:33,360 --> 01:26:36,000
Speaker 2: where they are and making sure they have what is

1653
01:26:36,120 --> 01:26:40,439
Speaker 2: necessary and basic essentials no matter what's going on in

1654
01:26:40,560 --> 01:26:41,840
Speaker 2: the environment and in the world.

1655
01:26:42,600 --> 01:26:45,080
Speaker 4: I think giving back is everything. I think it's because

1656
01:26:45,120 --> 01:26:48,080
Speaker 4: it's not about you. So I think it is the

1657
01:26:48,760 --> 01:26:53,519
Speaker 4: number one way to learn empathy and about other people

1658
01:26:53,760 --> 01:26:59,080
Speaker 4: and to remind yourself that everyone is going through something,

1659
01:26:59,160 --> 01:27:02,799
Speaker 4: everyone needs help, and giving back is about others.

1660
01:27:03,840 --> 01:27:06,160
Speaker 1: Well said. And fifth and final question, which we asked

1661
01:27:06,439 --> 01:27:08,479
Speaker 1: to every guest who's ever been on the show, if

1662
01:27:08,520 --> 01:27:10,880
Speaker 1: you could create one law that everyone in the world

1663
01:27:10,960 --> 01:27:12,519
Speaker 1: had to follow. What would it be.

1664
01:27:13,439 --> 01:27:17,719
Speaker 2: Mine would be that people and leaders led with empathy.

1665
01:27:19,840 --> 01:27:23,280
Speaker 4: I would say that service is mandatory, and not just

1666
01:27:23,400 --> 01:27:27,720
Speaker 4: for high school students or interns, that it's mandatory for

1667
01:27:28,000 --> 01:27:34,080
Speaker 4: people of all ages, from every background. And I think people,

1668
01:27:34,800 --> 01:27:36,519
Speaker 4: if they're not allergic, should have dogs.

1669
01:27:38,400 --> 01:27:40,439
Speaker 1: I love that. Norah and Kelly, thank you so much

1670
01:27:40,520 --> 01:27:43,519
Speaker 1: for being such phenomenal guests on Purpose. Everyone who's been

1671
01:27:43,560 --> 01:27:45,800
Speaker 1: listening and watching, I hope you go and follow baby

1672
01:27:45,840 --> 01:27:48,280
Speaker 1: to baby right now. I want you to look at

1673
01:27:48,280 --> 01:27:49,960
Speaker 1: how you can find a way that you can help.

1674
01:27:50,120 --> 01:27:53,200
Speaker 1: Your communities, can help, your company can help the schools

1675
01:27:53,240 --> 01:27:55,280
Speaker 1: around you that can help. How can you get involved

1676
01:27:55,520 --> 01:27:57,559
Speaker 1: in being a part of this mission. I think when

1677
01:27:57,600 --> 01:27:59,840
Speaker 1: we feel like we're a part of the solution, the

1678
01:28:00,080 --> 01:28:03,240
Speaker 1: problem feels a little smaller every single day. And so

1679
01:28:03,320 --> 01:28:06,040
Speaker 1: I encourage you all to become empowered to take on

1680
01:28:06,120 --> 01:28:08,960
Speaker 1: this opportunity to join Nora and Kelly on this mission.

1681
01:28:09,200 --> 01:28:10,800
Speaker 1: And again, naur and Kelly, thank you so much. I'm

1682
01:28:10,840 --> 01:28:13,120
Speaker 1: so grateful to have spend this time with you. Thank

1683
01:28:13,160 --> 01:28:16,720
Speaker 1: you for being here with my community, and congratulations on

1684
01:28:16,760 --> 01:28:19,240
Speaker 1: all the work you've done and I'm rooting for you

1685
01:28:19,400 --> 01:28:21,360
Speaker 1: and forever in your corner to see who succeed.

1686
01:28:21,520 --> 01:28:24,479
Speaker 2: So thank you, thanks for having us.

1687
01:28:24,680 --> 01:28:27,519
Speaker 1: Thank you. If you enjoyed this podcast, you're going to

1688
01:28:27,800 --> 01:28:32,000
Speaker 1: love my conversation with Michelle Obama where she opens up

1689
01:28:32,120 --> 01:28:35,080
Speaker 1: on how to stay with your partner when they're changing

1690
01:28:35,560 --> 01:28:38,160
Speaker 1: and the four check ins you should be doing in

1691
01:28:38,320 --> 01:28:41,320
Speaker 1: your relationship. We also talk about how to deal with

1692
01:28:41,479 --> 01:28:45,080
Speaker 1: relationships when they're under stressed. If you're going through something

1693
01:28:45,160 --> 01:28:48,320
Speaker 1: right now with your partner or someone you're seeing, this

1694
01:28:48,520 --> 01:28:49,439
Speaker 1: is the episode for you.

1695
01:28:49,880 --> 01:28:51,720
Speaker 2: Now, wonder our kids are struggling.

1696
01:28:52,120 --> 01:28:55,280
Speaker 3: We have a new technology and we've just taken it

1697
01:28:55,360 --> 01:28:58,479
Speaker 3: in Hookline and Sinker, and we have to be mindful

1698
01:28:58,600 --> 01:29:02,280
Speaker 3: for our kids. It'll just be thumbing through this stuff.

1699
01:29:02,479 --> 01:29:04,519
Speaker 3: You know, their their mind's never sleeping