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Speaker 1: Hey ba fam, Please follow us on Apple Podcasts and

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Speaker 1: keep our audience growing. If your iPhone recently upgraded to

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Speaker 1: iOS fourteen point five, head to Apple Podcasts, search for

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Speaker 1: Brown Ambition and click on the plus button in the

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Speaker 1: upper right hand corner. Do that and you'll be following

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Speaker 1: our show. You can also follow us on Spotify, Stitcher,

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Speaker 1: or the Amazon Music app. And Android users, we didn't

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Speaker 1: forget about you, you can find us on Google podcasts. Hey,

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Speaker 1: hey ba fam. Here. We are at the end of

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Speaker 1: our summer co host series and I couldn't be more

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Speaker 1: grateful to all the amazing co hosts who have joined

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Speaker 1: me and have filled the whole in my heart that

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Speaker 1: is shaped like Tiffany the Budgetista and today fourth and

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Speaker 1: final co host could not be more spectacular. I really

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Speaker 1: did save one of the best for or last. We

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Speaker 1: are joined today by Janice Torres Rodriguez, who is killing

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Speaker 1: the game for Latina's and Latino's in general through her

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Speaker 1: podcast Jokito Dinero. Janice's personal finance journey began in her

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Speaker 1: mid twenties. She was living what she thought was her dream,

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Speaker 1: working as a mechanical engineer, following in her father's footsteps.

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Speaker 1: Got married, bought the house, had everything, the car, the

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Speaker 1: great job, and she even had a master's degree, and

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Speaker 1: that's when she felt like she was starting to have

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Speaker 1: a quarter life crisis. At that point, Janie knew it

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Speaker 1: was time to get rid of the house, take her family,

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Speaker 1: and move. Not just move, but switch her entire career around.

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Speaker 1: She started with a food blog and has transitioned now

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Speaker 1: into her brand, Yokito Dinero, which is a podcast you

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Speaker 1: can find on Apple Podcasts and anywhere you enjoy listening

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Speaker 1: to burn ambition, and she has become an expert in

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Speaker 1: side hustles. She has ten passive income streams, y'all ten.

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Speaker 1: They have helped her payoff over thirty nine thousand dollars

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Speaker 1: of student loans, build generational wealth, and she's retired officially

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Speaker 1: from traditional nine to five work. Janie said she decided

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Speaker 1: to build her brand when she realized she desperately wanted

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Speaker 1: to connect with other Latinos who were talking about personal finance,

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Speaker 1: building wealth and financial independence. Surprise, she says, I couldn't

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Speaker 1: find any and so the Yokio di Nato podcast was born.

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Speaker 1: We hope you love this episode as much as we

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Speaker 1: did recording it for you as always. Y'all can find

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Speaker 1: us on Apple Podcasts, Google podcast, Amazon Music, Stitch or Spotify,

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Speaker 1: wherever you get your podcasts. Don't forget to follow us

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Speaker 1: and rate and review our show. We would love to

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Speaker 1: hear from you. Okay, without further ado, here is Janice

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Speaker 1: Torres Rodriguez of Jokiedo Dinero on Brown Ambition.

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Speaker 2: Hello, Jennie Haigar, Hey, oh my gosh, I can't believe

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Speaker 2: this is really happening.

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Speaker 1: Well, thank you so much for joining us from Sunny

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Speaker 1: Sunny Tampa, Florida. Yeah.

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Speaker 2: Yeah, it's not a bad place to be. I gotta

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Speaker 2: say that.

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Speaker 1: So did you Well? First of all, I'm really excited

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Speaker 1: because Joketo Dineto podcast, I mean, it is just one

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Speaker 1: of it feels like several, well a few really interesting

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Speaker 1: and unique new personal finance brands for LATINX women and

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Speaker 1: especially and I'm sure that your audience is larger than that,

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Speaker 1: but it was I think it was. I don't know.

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Speaker 1: When Tiffany and I were just starting out, there was

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Speaker 1: like no Latina people, Latino people doing personal finance podcasts.

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Speaker 1: So I'm just excited that y'all are getting better representation,

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Speaker 1: that you're using your voice to reach this audience and

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Speaker 1: as we say bien venidos uh or as I try

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Speaker 1: to say in my you.

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Speaker 2: You know, I appreciate that. And that really is the

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Speaker 2: kind of origin story of why the podcast even exists

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Speaker 2: because of that very reason of just not being able

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Speaker 2: to find representation, and I fell into personal finance. Listening

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Speaker 2: to people like Suzie Orman and Susie Ormand for me

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Speaker 2: is like the og love her. I've actually seen her live,

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Speaker 2: Like I'm that person that like goes and follows her around.

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Speaker 1: But at some.

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Speaker 2: Point, you know, it's like that's cool, but you're also

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Speaker 2: like a seventy year old white woman within your own

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Speaker 2: private island, and I can't honestly say that we have

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Speaker 2: so much in common. So I kind of want to hear, like,

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Speaker 2: what are normal people like me doing with money? And

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Speaker 2: so I couldn't find it. So I had to create

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Speaker 2: this space so we could have those conversations.

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Speaker 1: That's so funny. Yeah, I can't. I mean, Susie Orman

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Speaker 1: is so much bigger than her hairstyle, and yet that

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Speaker 1: is the only thing that I think about when I

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Speaker 1: hear about Susie. But yeah, iconic, definitely iconic. Well, talk

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Speaker 1: to me about Jenie's story. Tell me your personal finance

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Speaker 1: origin story if you could pinpoint the experience in your

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Speaker 1: life when you knew, wow, I'm going to really focus

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Speaker 1: in on my finances and wealth building. What would that

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Speaker 1: be for you?

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Speaker 2: Well, it's funny because I felt like I was good

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Speaker 2: with money until I realized I wasn't, which I think

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Speaker 2: happens to a lot of us. So I think the

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Speaker 2: origin story for me definitely came about because I bought

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Speaker 2: a house. So up until that point, I was about

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Speaker 2: thirty years old, I had like this, you know, made

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Speaker 2: up goal in my mind that I need to own

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Speaker 2: a house by thirty. I need to have like checked

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Speaker 2: off all the things. So that's like, you know, getting

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Speaker 2: the good job, getting six figures in my paycheck, like

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Speaker 2: getting married, doing all the things, and then buying the

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Speaker 2: house was like the pinnacle of that list of accomplishments. Right,

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Speaker 2: So I turned thirty, buy a house, and then I'm

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Speaker 2: effing miserable, and I'm like sitting with myself thinking about, Okay,

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Speaker 2: why why am I so unhappy? Like this whole thing

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Speaker 2: was something that I thought I was supposed to feel

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Speaker 2: this immense sense of pride and joy, but all I

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Speaker 2: felt was like I had just tied myself to thirty

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Speaker 2: years of working this godforst sake in job that I hated,

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Speaker 2: and that was really like some perspective that I hadn't

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Speaker 2: had before of just like I had just forced myself

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Speaker 2: to a decision of staying in the corporate world in

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Speaker 2: the nine to five when I knew all the long

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Speaker 2: like I didn't actually want to do that for the

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Speaker 2: remainder of my life. And so having those two things

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Speaker 2: very conflicting, right, like this one sense of I want

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Speaker 2: to just be a responsible adult and do the right things,

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Speaker 2: but also having this sense of like I can't conform,

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Speaker 2: like it feels like it's going to kill me, made

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Speaker 2: me think about, like, is there something else that I

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Speaker 2: should be doing with my money that doesn't involve just

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Speaker 2: like keeping up with the Joneses. And so I found

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Speaker 2: out about the concept of financial independence through podcasts, and

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Speaker 2: that for me was the moment where everything changed. I

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Speaker 2: finally saw money and not just as this thing that

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Speaker 2: you acquire and you buy things with, but actually this

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Speaker 2: thing that you could use to buy back your time

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Speaker 2: and buy back your freedom.

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Speaker 1: I love, I mean, I really identify with that, because

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Speaker 1: I mean so much of what we're taught is you're

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Speaker 1: good with money. If you have enough to buy things

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Speaker 1: like that, that shows that you must be great with

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Speaker 1: your money. But you're you know, what you said is

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Speaker 1: a realization that it seems like a lot of folks

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Speaker 1: have had now in the pandemic even is it's not

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Speaker 1: about the things. It's like what is your money doing

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Speaker 1: in the background? Is it working and growing for you? Okay,

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Speaker 1: so does that mean that you got rid of the house?

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Speaker 1: What did you do? How did once you had this epiphany?

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Speaker 1: Do you still have the is the is the partner there?

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Speaker 1: Did they get the boot? Like? How different is your

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Speaker 1: life today?

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Speaker 2: Well, let me just say my husband, he is really

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Speaker 2: like ride or die?

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Speaker 1: I okay, we cut him.

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Speaker 2: Yes, I put him through some really stressful times with

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Speaker 2: the house because I had been pressuring him like so much,

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Speaker 2: you know, like we need to buy this house, like

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Speaker 2: and he never felt that pressure because he grew up

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Speaker 2: as you know, he's Latino too, but he never actually

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Speaker 2: lived in like a home that his parents owned. They

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Speaker 2: just moved from apartment to apartment, So he didn't understand

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Speaker 2: like why I was so obsessed with this idea. I

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Speaker 2: was a kid on the other hand, that saw how

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Speaker 2: home ownership had changed my parents' life and had literally

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Speaker 2: like giving them access to the American dream. So once

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Speaker 2: I kind of forced him down the rabbit hole of

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Speaker 2: home ownership, he was just like, girl, like, can you

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Speaker 2: sit down and think about what you actually want? If

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Speaker 2: we're going to do something different, what does that look like?

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Speaker 2: And for me, it looked like a couple of things.

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Speaker 2: It looked like. First of all, I was born and

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Speaker 2: raised in New Jersey, never actually felt like that was

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Speaker 2: the place for me. I always just had like this

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Speaker 2: existential crisis going on in my head, like I don't

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Speaker 2: be long here, but I don't know where. And then

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Speaker 2: I traveled down to the southwest coast of Florida a

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Speaker 2: couple of times with my husband, and immediately, within like

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Speaker 2: a day of arriving, I was like, this is where

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Speaker 2: I can imagine my life unfolding. So we made a

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Speaker 2: plan to move and this was literally like six months

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Speaker 2: after buying the house.

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Speaker 1: Oh wow, So you can imagine how he was stressed.

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Speaker 2: Right, He's like, Okay, here we go on the crazy

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Speaker 2: train again. And you know, of course I tell my parents,

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Speaker 2: my family, my friends, They're all just like, what are

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Speaker 2: you talking about you just bought a house, and I'm

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Speaker 2: just like, I know, y'all, but like this is an it.

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Speaker 2: I need to do something else. I'm going to relocate.

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Speaker 2: I'm going to transfer my job, which I was able

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Speaker 2: to do because I work for a company that has

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Speaker 2: locations all over the place, and my husband was actually

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Speaker 2: able to do the same. So we both transferred our

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Speaker 2: jobs orber in Florida, rented out the house, eventually sold

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Speaker 2: the house. I started pursuing financial independence, like hardcore, paying

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Speaker 2: off debt, getting serious about investing, and everything changed as

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Speaker 2: a result of making those decisions.

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Speaker 1: So within six months, you decided this house, ain't it,

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Speaker 1: I'm going to move to Florida? And then so how

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Speaker 1: long did it take you and your husband to get

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Speaker 1: all your ducks in a row and move down there.

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Speaker 2: So we bought the house in July of twenty sixteen.

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Speaker 2: By the end of that year, we were formulating a plan.

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Speaker 2: I spent the bulk of twenty seventeen interviewing for job transfers,

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Speaker 2: and I got the official offer in the beginning of

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Speaker 2: twenty eighteen. So then we made a plan. It was

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Speaker 2: like a ninety day plan to move down to Florida.

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Speaker 2: I came down first because my husband was still going

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Speaker 2: through the process of transferring his job, and we both

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Speaker 2: settled one hundred percent moved down by September of twenty eighteen.

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Speaker 1: Wow, that's awesome. I mean, in spite of the fact

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Speaker 1: that you had purchased that house, you were still brave

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Speaker 1: enough to because that's a big I mean, it's the

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Speaker 1: kind of thing where someone may may just sit with

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Speaker 1: that shame or like not. I'm not saying you should

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Speaker 1: feel a shame, but you can feel like, oh, man,

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Speaker 1: I made this decision. I think it wasn't the right one.

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Speaker 1: But some people would just continue, you know, living like

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Speaker 1: that just to just to save face as they see,

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Speaker 1: you know, I need to pipe in therapy because of

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Speaker 1: all this.

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Speaker 2: So I was just like, look, I had to confront

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Speaker 2: a lot of things, and one of them was just

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Speaker 2: like this idea that I had kind of been operating

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Speaker 2: an autopilot and had not really thought about, like if

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Speaker 2: it was all up to me, which I mean, duh,

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Speaker 2: it is up to me, But what would my life

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Speaker 2: look like if I just started following my own intuition

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Speaker 2: instead of going down the checklist of accomplishments in life

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Speaker 2: that everybody else had for me. And so once I

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Speaker 2: kind of felt like empowered to start making those decisions,

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Speaker 2: I started getting really comfortable with pissing people off and

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Speaker 2: just making decisions that were really aligned with me.

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Speaker 1: Yes, I have been really. I mean I look back

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Speaker 1: at my childhood. They say your personality is like set

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Speaker 1: by age six, and I had a very long decade

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Speaker 1: or two after I was like a young teen where

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Speaker 1: I became a young tween where I became super super

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Speaker 1: anxious and shy and never talk to anybody, had like

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Speaker 1: zero friends. But until I was six, I love pissing

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Speaker 1: people off. I loved asking for what I wanted. I

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Speaker 1: don't know what happened to me as a young adolescent,

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Speaker 1: but now that I am the way I am, I'm

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Speaker 1: just like, yes, I mean, I was just this was

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Speaker 1: always here. She was just hidden. You know, you gotta tap.

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Speaker 1: And there's like studies that show when you're a young girl,

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Speaker 1: young girls are so confident until they hit their like

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Speaker 1: adolescent and teenage years and it's a shame. But it's

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Speaker 1: like society sort of and all the different signals from

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Speaker 1: school to our families to social media today and it

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Speaker 1: just all kind of sends you this message that you're

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Speaker 1: not allowed to piss people off, you're not allowed to

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Speaker 1: say no, and your voice is not to be heard.

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Speaker 1: I mean, it's it's empowering when you finally realize that

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Speaker 1: you can do it, and hey, you still like live

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Speaker 1: on people being angry at you doesn't ruin your life,

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Speaker 1: It doesn't change everything. It's not like it's a capital offense.

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Speaker 2: Right absolutely. I can so identify with that too. I think,

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Speaker 2: you know, as young adolescents, like we start really caring

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Speaker 2: about what other people think, and it just becomes like

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Speaker 2: this mode of operation where we're just always putting what

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Speaker 2: we want to do through the lens of like what

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Speaker 2: are what is everybody else going to think? And I

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Speaker 2: think in LATINX culture, like that's so that's such a thing,

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Speaker 2: Like it's always there's a saying like Keevan Lahinte, which

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Speaker 2: is like what are people going to say? And that's

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Speaker 2: like you got to keep the shame away from the family,

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Speaker 2: You got to keep any reason for people talking about

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Speaker 2: you away from the family. And so we're always just

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Speaker 2: like programmed to think about not just ourselves, but like

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Speaker 2: what else is everybody's opinion about what I'm doing and

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Speaker 2: sometimes that just makes us show up really inauthentically, and

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Speaker 2: you know, we're like freaking robots.

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Speaker 1: After a while. Yeah, it makes me think of when

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Speaker 1: we got a not even a very nice car. We

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Speaker 1: got a used car a few years ago, and my

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Speaker 1: mother in law was like, please come pick me up

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Speaker 1: from Bingo. She was just so excited to show off,

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Speaker 1: you know, her son's new car. Bless her. I love her.

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Speaker 1: I love you. All right, So you and I talked

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Speaker 1: a little bit before, and I believe you told me

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Speaker 1: that you were working as an engineer at this time.

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Speaker 1: What was that like, because that is a field that

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Speaker 1: I mean, I'm all for more women in STEM and

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Speaker 1: you know, and that must have been from all the

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Speaker 1: research I've done as a personal finance reporter. Whenever you

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Speaker 1: did a list of top earning majors in college, it

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Speaker 1: was always like computer engineering things like that. So you

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Speaker 1: must have, you know, had a well paying job and

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Speaker 1: a field that's super competitive, and you must be extraordinarily smart.

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Speaker 1: But you said that you hated your job, right, So

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Speaker 1: can you talk about what was it about your career

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Speaker 1: that you weren't finding fulfilling? And then how did you

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Speaker 1: and when did you sort of pivot into what you're

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Speaker 1: doing now.

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Speaker 2: Yeah. Yeah, So as an engineer and a Latina like,

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Speaker 2: I think that the career experience has definitely served me

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Speaker 2: well in the sense that, like, I'm so used to

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Speaker 2: being mansplained that now when it happens in like the

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Speaker 2: personal finance sphere, which yes, it absolutely does.

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Speaker 1: Yeah, it kind of doesn't bother me.

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Speaker 2: I'm just like, man's like, what, like we are the same,

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Speaker 2: so I'm not even here to like, I don't need

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Speaker 2: your explanations, sir, thank you. And because that came so

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Speaker 2: much from like my corporate experience, I was usually the

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Speaker 2: youngest woman in the room. I was usually the only

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Speaker 2: woman of color, and there was a lot of like

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Speaker 2: that just you know that girl, that girl gets like

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Speaker 2: the projects that nobody else wants to work on and

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Speaker 2: just gets talked down to, gets told that I'm aggressive

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Speaker 2: when you know the men are quote unquote being assertive

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Speaker 2: blah blah blah. So I think from that perspective, like

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Speaker 2: I'm grateful for the fact that it gave me a

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Speaker 2: thick skin, because right, I don't take any shit from

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Speaker 2: anybody at this point. And I think my career has

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Speaker 2: a lot to do with that, But I think I

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Speaker 2: followed my father's footsteps when it comes to an engineering background,

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Speaker 2: because he is an engineer as well. He works on

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Speaker 2: like automating production lines for manufacturing companies, and so I

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Speaker 2: always like was surrounded by technology and curiosity in science,

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Speaker 2: like that was always the vibe that was in my house.

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Speaker 2: I was always wanting to find out what my dad

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Speaker 2: was working on. So I think, you know, I saw

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Speaker 2: him being financially successful and I wanted to mimic that.

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Speaker 2: But then I also realized, like, after a while, I

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Speaker 2: just don't care about this, This is not what lights

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Speaker 2: me up. Yes, I was making great money, like I

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Speaker 2: was twenty five years old, making like seventy five thousand dollars.

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Speaker 2: I started making six figures before I turned thirty, And

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Speaker 2: you know, the monetary aspect of it is what kept

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Speaker 2: me in the field for so long, because I had

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Speaker 2: all these thoughts about, like, well, what the hell else

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Speaker 2: am I gonna do? It's actually gonna be able to

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Speaker 2: pay me this type of money. But at some point

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Speaker 2: I just realized, like, I can't go through life just

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Speaker 2: living with the excitement of a paycheck because it's not

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Speaker 2: it's not worth it to me. I can't wake up

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Speaker 2: every day with anxiety about going to work and doing

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Speaker 2: something that literally just like drains me.

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Speaker 1: And I don't care about I'm setting with that for

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Speaker 1: a moment because I want people. You don't You guys

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Speaker 1: don't have to do it. There's another way. There's another way.

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Speaker 1: You mentioned therapy earlier. Now, I talked to my husband

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Speaker 1: about therapy because I've been in therapy ever since I

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Speaker 1: got pregnant a couple of years ago. I just knew

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Speaker 1: it's well, first of all, I know it's really hard

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Speaker 1: to find a therapist that you drive with. And I

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Speaker 1: was looking for therapists before, you know, better help and

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Speaker 1: talks and all these new apps and stuff. But I

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Speaker 1: whenever I kind of bring it up, I can feel

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Speaker 1: the air in the room changed around My husband and

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Speaker 1: his family, their Dominican American and you know, first generation

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Speaker 1: in this country, and there's just there's a bit of

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Speaker 1: a stigma about it. It's very much like not from him,

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Speaker 1: but like from some of his extended family. You know,

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Speaker 1: why won't you just talk to God about that? And

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Speaker 1: by the way, I come from a very uh southern

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Speaker 1: black family in Atlanta, and it's the same damn thing

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Speaker 1: it's like, oh no, we talked to Jesus when we

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Speaker 1: have problems, we know what. So what was that like

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Speaker 1: for you? Was it easy for you to turn to

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Speaker 1: therapy in your journey or did you have did you

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Speaker 1: have any like internalized stigmas against it as well?

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Speaker 2: I definitely had internalized stigmas. My husband went to therapy

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Speaker 2: before I did, and so I actually followed his example

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Speaker 2: because mental health was something that was very common in

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Speaker 2: his family like to talk about and I was the

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Speaker 2: complete opposite. So he actually gave me like the courage

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Speaker 2: to even pursue this. And you know, at some point

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Speaker 2: I wanted to talk about it to my family too,

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Speaker 2: And when I first told them, of course, they're just like, girl,

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Speaker 2: like what do you have to complain about? Like, you

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Speaker 2: have a perfect life, get over it. Your anxiety is

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Speaker 2: made up, blah blah blah. But at some point, you know,

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Speaker 2: you kind of have to just brush that stuff aside

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Speaker 2: and realize, like, your feelings are your feelings. You don't

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Speaker 2: need somebody else to validate them, and if you need help, like,

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Speaker 2: that's what it's there for. So whoever approves or doesn't,

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Speaker 2: they got to get over that shit because it has

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Speaker 2: nothing to do with you.

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Speaker 1: I love that your husband. I've never heard an anecdote

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Speaker 1: from someone saying my male partner, my husband encouraged me

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Speaker 1: to get into therapy. I want to hear more stories

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Speaker 1: like that. I think that's amazing. Yeah, okay, well we

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Speaker 1: don't have that much time, but I want to. So

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Speaker 1: we haven't even gotten to Jokaida did Nero. But before

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Speaker 1: you've lived like twelve lives in the past decade. It

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Speaker 1: feels like, but you didn't start with Yokido d Nato

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Speaker 1: while you were working. You've launched your food blog, right,

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Speaker 1: Delisious Delights, which is to this day one of your

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Speaker 1: ten income sources, which we're going to talk to Genie

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Speaker 1: about how she has ten streams of income, which is

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Speaker 1: like major goals. But talk to me about Delicious Delights,

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Speaker 1: how it is making money for you today. And then

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Speaker 1: when did you pivot from food blogging to money blogging

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Speaker 1: and money advice? Yeah?

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Speaker 2: So the food blog is definitely like a creative outlet

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Speaker 2: that I started because of this frustration that I had

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Speaker 2: around my career. I had a typical quarter life crisis

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Speaker 2: where I'm like I wake up like I'm like twenty

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Speaker 2: seven years old, what the hell is my life? Like,

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Speaker 2: why is this the thing that we all have to do?

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Speaker 2: Like why do we just have to go to work

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Speaker 2: every day and work till we're sixty five and then

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Speaker 2: like go and enjoy life. So I was convinced that,

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Speaker 2: like maybe I should just quit my job and go

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Speaker 2: to culinary school and I'm going to be like, you know,

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Speaker 2: Gordon Ramsey or something. But then I realized, okay, wait,

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Speaker 2: so I'm going to take like a massive pay cup

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Speaker 2: because we all know the restaurant industry doesn't pay. I'm

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Speaker 2: going to get into more student loan debt when I'm

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Speaker 2: still paying off like my master's degree. Maybe this is

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Speaker 2: not the route to go. So then I discovered the

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Speaker 2: world of online blogging. So I started finding websites like

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Speaker 2: skinny Taste dot com and The Pioneer Woman, and I realized, oh,

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Speaker 2: this love of cooking that I have can actually be

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Speaker 2: something that I can do from home and I can

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Speaker 2: create like this website and maybe I can actually monetize this,

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Speaker 2: and so I dove in like head first. I created

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Speaker 2: my blog. I started sharing recipes every day. I was like,

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Speaker 2: you know, my husband would come home, I'd be like

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Speaker 2: on top of the kitchen table, like taking pictures every

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Speaker 2: dish in the you know, kitchen sink, all the pots

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Speaker 2: would be used. And then I got laid off like

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Speaker 2: six months after I started the blog and have this

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Speaker 2: free time to myself to really just pretend, like what

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Speaker 2: would it be like if I was a self employed

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Speaker 2: person making a living off of a food blog. So

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Speaker 2: I took the opportunity to take some courses in food blogging,

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Speaker 2: which was just becoming like a thing that people were

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Speaker 2: actually teaching you how to do that you could actually

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Speaker 2: make money on. And I started implementing what I was

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Speaker 2: learning into my journey as a blogger. And so here

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Speaker 2: we are, like eight years later. You know, I started

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Speaker 2: monetizing the blog maybe two years after I started it,

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Speaker 2: because those two years were basically a huge learning curve

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Speaker 2: where I was starting to understand, like how you actually

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Speaker 2: monetize a brand that you create online. And eight years later,

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Speaker 2: the blog is earning anywhere from ten to fifteen thousand

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Speaker 2: dollars a month in passive income from ads from traffic

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Speaker 2: that is coming to my website. I reach about four

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Speaker 2: million visitors a year now with my website.

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Speaker 1: WHOA and I could attest to that I mean, your

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Speaker 1: recipes is probably the ones one of the ones that

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Speaker 1: I find because I'm always googling, you know, and it's like,

433
00:21:47,520 --> 00:21:50,600
Speaker 1: who can has cookbooks anymore? You just google right, Like

434
00:21:51,000 --> 00:21:53,600
Speaker 1: I google random ingredients in my pantry to see if

435
00:21:53,640 --> 00:21:56,080
Speaker 1: anyone has a recipe that includes them that I can

436
00:21:56,160 --> 00:21:59,480
Speaker 1: make for dinner as my favorite thing. And SEO search

437
00:21:59,520 --> 00:22:03,000
Speaker 1: engine stimization, which is just the way of you know,

438
00:22:03,200 --> 00:22:05,840
Speaker 1: making sure that the content on your website shows up

439
00:22:05,920 --> 00:22:08,520
Speaker 1: first when people like me are trying to google their

440
00:22:08,520 --> 00:22:12,080
Speaker 1: way to solutions. That is so important. And I know

441
00:22:12,160 --> 00:22:13,960
Speaker 1: you said over eight years, you know, you've gotten to

442
00:22:13,960 --> 00:22:16,400
Speaker 1: ten to fifteen K a month and four million viewers,

443
00:22:16,440 --> 00:22:19,560
Speaker 1: which is phenomenal. How long did it take before you

444
00:22:19,560 --> 00:22:22,080
Speaker 1: started to feel like you were, you know, really making

445
00:22:22,080 --> 00:22:25,719
Speaker 1: an impact and starting to see returns on you know,

446
00:22:25,920 --> 00:22:27,840
Speaker 1: the investment you made in the in the website.

447
00:22:28,520 --> 00:22:33,800
Speaker 2: Yeah, so I started seeing monetary compensation from the blog.

448
00:22:33,840 --> 00:22:36,560
Speaker 2: In twenty sixteen, I made twenty three hundred dollars a year,

449
00:22:36,600 --> 00:22:38,879
Speaker 2: and for me that was like, oh my god, like,

450
00:22:38,920 --> 00:22:40,719
Speaker 2: this is twenty three hundred dollars that I didn't have

451
00:22:40,760 --> 00:22:43,480
Speaker 2: to like slave away at my job for so after

452
00:22:43,520 --> 00:22:46,639
Speaker 2: that it just kind of started snowballing. Like I feel like,

453
00:22:46,800 --> 00:22:49,800
Speaker 2: as you continue to refine your skills, the money just

454
00:22:49,840 --> 00:22:52,480
Speaker 2: starts to roll in. And I saw that happening. In

455
00:22:52,480 --> 00:22:55,359
Speaker 2: twenty seventeen, I made my first five figure years, so

456
00:22:55,400 --> 00:22:58,600
Speaker 2: I made ten thousand dollars. Twenty eighteen I made around

457
00:22:58,600 --> 00:23:02,040
Speaker 2: twenty six thousand dollars, and then twenty nineteen was forty

458
00:23:02,040 --> 00:23:04,240
Speaker 2: six thousand dollars, and I was just like, hold on

459
00:23:04,280 --> 00:23:07,600
Speaker 2: a second. If this keeps going, at some point, I'm

460
00:23:07,600 --> 00:23:09,320
Speaker 2: going to get to the point where I can actually

461
00:23:09,440 --> 00:23:13,240
Speaker 2: use this blog to quit my job. And last year

462
00:23:13,400 --> 00:23:16,160
Speaker 2: made about seventy six thousand dollars. And here we are

463
00:23:16,240 --> 00:23:20,040
Speaker 2: halfway into twenty twenty one and I've made sixty seven

464
00:23:20,080 --> 00:23:23,239
Speaker 2: thousand dollars. So if we keep on this train, this

465
00:23:23,320 --> 00:23:25,720
Speaker 2: is going to be my first six figure year as

466
00:23:25,760 --> 00:23:28,560
Speaker 2: a blogger, like separate from the podcast and all of

467
00:23:28,560 --> 00:23:30,840
Speaker 2: the things that I do as part of those ten

468
00:23:30,880 --> 00:23:32,200
Speaker 2: income streams that you mentioned.

469
00:23:33,080 --> 00:23:36,600
Speaker 1: Wow, and you still so you've you've probably applied those

470
00:23:36,600 --> 00:23:41,400
Speaker 1: same you know, your learnings from Delish Delights to Joketa Denero,

471
00:23:41,520 --> 00:23:43,479
Speaker 1: But how much how do you split your time now

472
00:23:43,560 --> 00:23:45,159
Speaker 1: between those two different brands?

473
00:23:45,640 --> 00:23:48,160
Speaker 2: Yeah, so my food blog is absolutely one hundred percent

474
00:23:48,240 --> 00:23:50,679
Speaker 2: passive at this point. I haven't actively blogged on it

475
00:23:50,760 --> 00:23:55,359
Speaker 2: since I don't know the beginning of twenty nineteen at

476
00:23:55,359 --> 00:23:57,960
Speaker 2: this point, so yeah, it's been pretty much like two

477
00:23:58,000 --> 00:24:01,199
Speaker 2: years since I've put stuff on the website. But the

478
00:24:01,240 --> 00:24:05,080
Speaker 2: beauty of search engine optimization and evergreen content, which is

479
00:24:05,119 --> 00:24:07,639
Speaker 2: just content that never goes out of style, is that

480
00:24:07,640 --> 00:24:10,439
Speaker 2: people will always be looking for food, and for me,

481
00:24:10,640 --> 00:24:13,800
Speaker 2: as a Puerto Rican food blogger, there's not a lot

482
00:24:13,880 --> 00:24:17,440
Speaker 2: of us. So when people want to make traditional food

483
00:24:17,560 --> 00:24:20,680
Speaker 2: from the culture, they are going to find my website.

484
00:24:20,720 --> 00:24:22,679
Speaker 2: And that's just kind of how it works. Once you

485
00:24:22,720 --> 00:24:25,840
Speaker 2: create content that people will search for, whether it's winter, spring, summer,

486
00:24:25,920 --> 00:24:28,920
Speaker 2: or fall, that's when you start getting that level of consistency.

487
00:24:29,000 --> 00:24:30,760
Speaker 2: So I don't have to do anything with the blog

488
00:24:30,800 --> 00:24:32,560
Speaker 2: at this point. I can dedicate all of my time

489
00:24:32,600 --> 00:24:34,959
Speaker 2: to my personal finance brand, which is what I've been

490
00:24:34,960 --> 00:24:37,760
Speaker 2: doing since the beginning of twenty twenty. And you know,

491
00:24:37,920 --> 00:24:40,840
Speaker 2: the blog pays the bills, and that's how I cut

492
00:24:40,840 --> 00:24:42,719
Speaker 2: myself a check, and then I can work on all

493
00:24:42,720 --> 00:24:45,280
Speaker 2: the creative stuff that has to do with Jokearo Dineto

494
00:24:45,560 --> 00:24:48,040
Speaker 2: without the pressure of like having to make that profitable

495
00:24:48,119 --> 00:24:48,560
Speaker 2: right away.

496
00:24:49,560 --> 00:24:51,879
Speaker 1: That's amazing, And hey, you can still make money from

497
00:24:51,920 --> 00:24:54,920
Speaker 1: blogging in twenty twenty one apparently, which yep, may be

498
00:24:55,000 --> 00:24:57,399
Speaker 1: breaking news for some people who think, oh no, now

499
00:24:57,440 --> 00:25:00,399
Speaker 1: I got to have a podcast or a TikTok or whatever. Okay,

500
00:25:00,880 --> 00:25:04,600
Speaker 1: yokyto Dinero, and also you've recently quit your job right

501
00:25:04,680 --> 00:25:07,800
Speaker 1: to go full time with both well, Yokido Dinero first

502
00:25:07,840 --> 00:25:10,600
Speaker 1: and foremost, talk to me about that. When did you

503
00:25:10,680 --> 00:25:14,320
Speaker 1: realize I am doing well enough from this brand I

504
00:25:14,320 --> 00:25:16,120
Speaker 1: can quit my job. Yeah?

505
00:25:16,200 --> 00:25:19,040
Speaker 2: I think twenty twenty was like such a transformative year

506
00:25:19,040 --> 00:25:21,679
Speaker 2: for so many of us, and for me there's no exception.

507
00:25:21,880 --> 00:25:24,480
Speaker 2: Twenty twenty was the first year that with side hustles,

508
00:25:24,560 --> 00:25:27,639
Speaker 2: I earn over one hundred thousand dollars, and that to

509
00:25:27,720 --> 00:25:30,679
Speaker 2: me was just like, never had I imagined that I

510
00:25:30,720 --> 00:25:33,480
Speaker 2: could actually like match the amount of money that I

511
00:25:33,520 --> 00:25:35,840
Speaker 2: was making in a corporate job with all of these

512
00:25:35,880 --> 00:25:38,440
Speaker 2: income streams that I had created. So at the end

513
00:25:38,440 --> 00:25:40,879
Speaker 2: of last year, I was like, this is gonna be

514
00:25:41,280 --> 00:25:43,040
Speaker 2: the year, Like, twenty twenty one has to be the

515
00:25:43,119 --> 00:25:46,639
Speaker 2: year because if you you know, the data suggests that

516
00:25:46,680 --> 00:25:48,600
Speaker 2: you will make more money in twenty twenty one as

517
00:25:48,600 --> 00:25:51,399
Speaker 2: long as you keep on this train. And that's exactly

518
00:25:51,400 --> 00:25:55,320
Speaker 2: what happened. Like the first three months of twenty twenty one,

519
00:25:55,560 --> 00:25:59,119
Speaker 2: I had made over fifty thousand dollars and I was

520
00:25:59,160 --> 00:26:01,199
Speaker 2: just like, I didn't even make fifty thousand dollars and

521
00:26:01,200 --> 00:26:03,280
Speaker 2: three months at my corporate job, so like, what the

522
00:26:03,280 --> 00:26:06,880
Speaker 2: hell am I still doing here? And then that set

523
00:26:06,960 --> 00:26:10,000
Speaker 2: me down, you know, the rabbit hole of like are

524
00:26:10,000 --> 00:26:12,800
Speaker 2: you sure, like is this actually gonna work? Can you

525
00:26:12,960 --> 00:26:16,359
Speaker 2: actually replicate this and and really make this like the

526
00:26:16,400 --> 00:26:19,040
Speaker 2: way that you earn a living. So of course, you know,

527
00:26:19,080 --> 00:26:21,639
Speaker 2: the scarcity mindset and the apostive syndrome starts showing up

528
00:26:21,680 --> 00:26:24,800
Speaker 2: and it's just like girl, relax. But I had so

529
00:26:24,880 --> 00:26:28,520
Speaker 2: many people around me that were just like, sis, it's time,

530
00:26:28,840 --> 00:26:31,879
Speaker 2: Like it's been time. And then I just got to

531
00:26:31,920 --> 00:26:35,600
Speaker 2: the point where, you know, I was actually making more

532
00:26:35,680 --> 00:26:38,159
Speaker 2: money than I was at my corporate job. So at

533
00:26:38,200 --> 00:26:39,639
Speaker 2: that point it was just kind of like, look, the

534
00:26:39,760 --> 00:26:43,280
Speaker 2: argument is not to be had because you know what

535
00:26:43,320 --> 00:26:45,800
Speaker 2: you need to do, and things like benefits like you

536
00:26:45,840 --> 00:26:48,399
Speaker 2: can take care of yourself as a business owner. With that,

537
00:26:48,720 --> 00:26:50,439
Speaker 2: you can set up your own retirement plan. You can

538
00:26:50,440 --> 00:26:54,400
Speaker 2: get health insurance through your husband, create the exit plan,

539
00:26:54,520 --> 00:26:57,320
Speaker 2: stop making excuses and do the damn thing. And so

540
00:26:57,760 --> 00:27:01,240
Speaker 2: in May May twenty seventh to be was my last

541
00:27:01,359 --> 00:27:04,160
Speaker 2: day as a corporate employee and hopefully my last day

542
00:27:04,200 --> 00:27:05,959
Speaker 2: ever as a corporate employee.

543
00:27:06,320 --> 00:27:09,080
Speaker 1: Twenty seven is my favorite number. So I feel much.

544
00:27:09,200 --> 00:27:12,480
Speaker 1: I feel so much serendipity right now with that being

545
00:27:12,480 --> 00:27:14,600
Speaker 1: your well, can we just do a quick shout out

546
00:27:14,600 --> 00:27:18,720
Speaker 1: to all the husbies helping by contributing their health insurance

547
00:27:18,720 --> 00:27:22,520
Speaker 1: benefit and their nine to five benefits to their partners

548
00:27:22,520 --> 00:27:24,800
Speaker 1: who are out there living this solopreneur life. We could

549
00:27:24,880 --> 00:27:26,720
Speaker 1: not do it without you, or if we know, we could,

550
00:27:26,800 --> 00:27:31,280
Speaker 1: but we'd be paying thousands of dollars in Obamacare every month, right,

551
00:27:31,440 --> 00:27:34,720
Speaker 1: So shout out to him. What's his name? David? David Okay?

552
00:27:34,840 --> 00:27:37,520
Speaker 1: Is he also shy about being a part of any

553
00:27:37,640 --> 00:27:39,679
Speaker 1: of your stuff online? Yes?

554
00:27:39,720 --> 00:27:42,000
Speaker 2: And it's also because he's a DJ, so he has

555
00:27:42,000 --> 00:27:44,240
Speaker 2: like his own internet persona. So we don't want to

556
00:27:44,359 --> 00:27:46,399
Speaker 2: commingle these things as it could just get wild.

557
00:27:47,760 --> 00:27:51,439
Speaker 1: Wait, I see a lot of synergy here. Actually I

558
00:27:51,480 --> 00:27:56,840
Speaker 1: see a big future. He needs Like ad Naro theme set, list. Yeah,

559
00:27:57,240 --> 00:28:00,280
Speaker 1: and then the money is raining down. Okay. Anyway, all right, well,

560
00:28:00,800 --> 00:28:02,399
Speaker 1: I want to take a quick break and we're going

561
00:28:02,480 --> 00:28:04,679
Speaker 1: to come back because instead of doing the Q and

562
00:28:04,720 --> 00:28:07,399
Speaker 1: A segment today, I just made an executive decision because

563
00:28:07,440 --> 00:28:09,600
Speaker 1: I am my own boss that I am going to

564
00:28:09,680 --> 00:28:13,000
Speaker 1: Q and A Janie about how she has ten ten

565
00:28:13,240 --> 00:28:50,320
Speaker 1: different income streams. So stick with us. We'll be right back. Okay, Denise,

566
00:28:51,200 --> 00:28:55,040
Speaker 1: you have to tell me about ten income streams? Where

567
00:28:55,040 --> 00:28:58,720
Speaker 1: does one begin? And like, where does one end? Because

568
00:28:58,720 --> 00:29:00,800
Speaker 1: if you can have ten, why not te why not thirty?

569
00:29:01,000 --> 00:29:01,600
Speaker 1: How do you keep?

570
00:29:01,640 --> 00:29:01,760
Speaker 2: Well?

571
00:29:01,760 --> 00:29:05,120
Speaker 1: Okay, I have lots of questions, but start, let's got

572
00:29:05,120 --> 00:29:07,920
Speaker 1: on the list. You know, from most lucrative to least.

573
00:29:08,040 --> 00:29:10,400
Speaker 1: What are your income streams?

574
00:29:10,840 --> 00:29:13,360
Speaker 2: Okay? So I had to write these down because I'm like,

575
00:29:13,400 --> 00:29:15,600
Speaker 2: let me make sure I don't forget them. So I

576
00:29:15,640 --> 00:29:21,200
Speaker 2: have affiliate marketing, I do influencer marketing, I do virtual workshops,

577
00:29:21,600 --> 00:29:28,520
Speaker 2: speaking engagement for corporations and nonprofits, freelance writing, podcast, ads, blog, ads,

578
00:29:29,200 --> 00:29:33,719
Speaker 2: digital course, and my digital downloads. And I also invest

579
00:29:33,720 --> 00:29:36,600
Speaker 2: in stocks, so passive income through stock market investing.

580
00:29:36,960 --> 00:29:39,760
Speaker 1: Yes, let's not forget that stocks make money, which is

581
00:29:39,800 --> 00:29:44,360
Speaker 1: also a form of income, right, especially if they're paying dividends. Okay,

582
00:29:44,760 --> 00:29:46,840
Speaker 1: blog ads, so we went over that. So is your

583
00:29:46,880 --> 00:29:50,000
Speaker 1: Delisious Delights still the bigger site in terms of blog

584
00:29:50,040 --> 00:29:51,400
Speaker 1: ad revenue? Yes?

585
00:29:51,520 --> 00:29:54,800
Speaker 2: Absolutely, it is the bread and butter of this whole organization.

586
00:29:55,240 --> 00:29:57,680
Speaker 1: Okay. Is it more difficult when it comes to like

587
00:29:57,720 --> 00:30:01,320
Speaker 1: personal finance sites to rank and to start building that

588
00:30:01,320 --> 00:30:04,480
Speaker 1: blog revenue or is it just because it's the younger brand.

589
00:30:05,440 --> 00:30:08,680
Speaker 2: It's a combination of the two. Obviously, websites like nerd

590
00:30:08,720 --> 00:30:11,120
Speaker 2: wallet and vestipedia, like they're all going to get that

591
00:30:11,320 --> 00:30:15,360
Speaker 2: Google you know boost if you will. But there is

592
00:30:15,880 --> 00:30:20,120
Speaker 2: more and more of an appetite for personal finance content

593
00:30:20,200 --> 00:30:23,600
Speaker 2: that is just not the generic, you know stuff that

594
00:30:23,640 --> 00:30:26,200
Speaker 2: you can get anywhere. So I find that the stuff

595
00:30:26,200 --> 00:30:29,640
Speaker 2: that really resonates with people on Yokyo Nero and the

596
00:30:29,680 --> 00:30:33,560
Speaker 2: blog is the stories, right, the stories that we share around,

597
00:30:33,600 --> 00:30:36,160
Speaker 2: like why you should have an emergency and fund for

598
00:30:36,280 --> 00:30:38,760
Speaker 2: your family, Like these are things that not a lot

599
00:30:38,760 --> 00:30:41,320
Speaker 2: of personal finance brands talk about. But there's a lot

600
00:30:41,360 --> 00:30:43,040
Speaker 2: of nuance to what it is to be a person

601
00:30:43,080 --> 00:30:47,840
Speaker 2: of color in personal finance. So those types of topics

602
00:30:47,880 --> 00:30:51,200
Speaker 2: really do tend to resonate with people more and a

603
00:30:51,200 --> 00:30:54,920
Speaker 2: lot some of these income streams you mentioned, so affiliate marketing,

604
00:30:55,000 --> 00:30:59,720
Speaker 2: influencer marketing, those and I'm assuming you know downloads to

605
00:30:59,760 --> 00:31:03,000
Speaker 2: your podcast those can be income streams as well, but

606
00:31:03,040 --> 00:31:05,600
Speaker 2: they very much depend on like the size of your audience.

607
00:31:05,680 --> 00:31:07,760
Speaker 2: So it's kind of like a chicken in the egg thing,

608
00:31:07,800 --> 00:31:10,520
Speaker 2: you know. Do you build your audience you know, on

609
00:31:10,560 --> 00:31:12,920
Speaker 2: social media and through your podcast first and then pursue

610
00:31:12,920 --> 00:31:15,720
Speaker 2: those relationships or do you pursue them first? How how

611
00:31:15,760 --> 00:31:17,400
Speaker 2: did that all work? How did you put those together?

612
00:31:18,080 --> 00:31:18,360
Speaker 1: Yeah?

613
00:31:18,400 --> 00:31:21,320
Speaker 2: So for me, I never actually create a business with

614
00:31:21,400 --> 00:31:23,880
Speaker 2: the plan of monetizing. It kind of just happens. So

615
00:31:23,920 --> 00:31:26,280
Speaker 2: when I started Yokyo Lintro, it was literally just like

616
00:31:26,280 --> 00:31:28,080
Speaker 2: I needed to create ave outlet and I wanted to

617
00:31:28,080 --> 00:31:31,760
Speaker 2: meet people and tell stories that resonated with folks who

618
00:31:31,800 --> 00:31:35,040
Speaker 2: wanted to learn about money. As the podcast grew, and

619
00:31:35,080 --> 00:31:37,040
Speaker 2: this is all organic, right, Like, I don't have a

620
00:31:37,160 --> 00:31:39,600
Speaker 2: PR person, I don't have like a machine behind me.

621
00:31:40,280 --> 00:31:43,960
Speaker 2: As the brand grew, I started getting offers to do

622
00:31:44,120 --> 00:31:47,040
Speaker 2: things like you know, brand partnerships. I started getting reached

623
00:31:47,080 --> 00:31:50,520
Speaker 2: out to buy affiliates, and then I started being asked

624
00:31:50,520 --> 00:31:53,360
Speaker 2: to do speaking engagements and freelance writing. Like all of

625
00:31:53,360 --> 00:31:56,160
Speaker 2: these things have just kind of shown up as I

626
00:31:56,200 --> 00:32:00,680
Speaker 2: have just been consistent and clear on my messaging. So

627
00:32:00,800 --> 00:32:03,480
Speaker 2: for anybody who wants to build a new brand, like

628
00:32:03,600 --> 00:32:06,000
Speaker 2: know that it's going to take time. I think the

629
00:32:06,040 --> 00:32:09,000
Speaker 2: messaging that you have around your brand is like so important,

630
00:32:09,040 --> 00:32:12,160
Speaker 2: Like what are you about? Who do you serve? And

631
00:32:12,240 --> 00:32:14,760
Speaker 2: like what is your story? What makes you unique? Once

632
00:32:14,800 --> 00:32:17,520
Speaker 2: I started living into those principles, things started to grow

633
00:32:17,760 --> 00:32:19,240
Speaker 2: and the opportunity started to come.

634
00:32:20,200 --> 00:32:22,720
Speaker 1: It seems like you've really leaned into your niche, like

635
00:32:23,360 --> 00:32:26,239
Speaker 1: the fact that you come from a certain community and

636
00:32:26,360 --> 00:32:28,120
Speaker 1: you know, like your food blog, for example, you said

637
00:32:28,120 --> 00:32:32,760
Speaker 1: it's Puerto Rican Recipes, and you really I think back

638
00:32:32,800 --> 00:32:34,680
Speaker 1: to those early days with Brown Ambition and when we

639
00:32:34,680 --> 00:32:36,520
Speaker 1: came up with a name and someone sort of said,

640
00:32:36,880 --> 00:32:39,280
Speaker 1: you know, are you worried about alienating some of your

641
00:32:39,320 --> 00:32:42,720
Speaker 1: audience potential audience by having Brown in the title? And

642
00:32:43,040 --> 00:32:46,719
Speaker 1: the answer was, nah, it's not fun, that's the point.

643
00:32:48,000 --> 00:32:50,920
Speaker 1: And it feels like, you know, as a business person,

644
00:32:51,120 --> 00:32:53,480
Speaker 1: I think typically it's like, oh, you should try to

645
00:32:53,520 --> 00:32:56,520
Speaker 1: reach everyone so that you can maximize your profits. But

646
00:32:57,120 --> 00:33:00,480
Speaker 1: It's true. Once you lean into your specific identity, it's

647
00:33:00,480 --> 00:33:04,560
Speaker 1: almost like that is empowering in and of itself. What's

648
00:33:04,600 --> 00:33:05,880
Speaker 1: been your experience with that.

649
00:33:06,520 --> 00:33:09,040
Speaker 2: Yeah, I totally agree with you. When I first was

650
00:33:09,080 --> 00:33:13,600
Speaker 2: thinking about the podcast, I definitely had this like identity

651
00:33:13,640 --> 00:33:15,600
Speaker 2: crisis for a little while where I'm just like, how am.

652
00:33:15,520 --> 00:33:16,959
Speaker 1: I going to show up in this space?

653
00:33:17,480 --> 00:33:19,440
Speaker 2: And I think some of that comes from the fact that, like,

654
00:33:19,480 --> 00:33:21,720
Speaker 2: as women of color, we often have to code switch

655
00:33:21,800 --> 00:33:25,360
Speaker 2: right and just like be quote unquote palatable and presentable

656
00:33:25,720 --> 00:33:28,120
Speaker 2: and how we talk about stuff, and that just felt

657
00:33:28,240 --> 00:33:30,920
Speaker 2: very inauthentic to me. When I started the podcast, I'm like,

658
00:33:30,920 --> 00:33:33,000
Speaker 2: I don't want to come on here and like talk

659
00:33:33,120 --> 00:33:35,400
Speaker 2: like some like old white dude about money, because like

660
00:33:35,440 --> 00:33:37,920
Speaker 2: that's not me, That's not who I would want to

661
00:33:37,960 --> 00:33:40,880
Speaker 2: listen to this podcast. So how would a Jersey girl,

662
00:33:40,880 --> 00:33:43,760
Speaker 2: Puerto Rican Jersey girl who like loves the F word, Like,

663
00:33:43,800 --> 00:33:46,240
Speaker 2: how would I talk about money? And then when I

664
00:33:46,240 --> 00:33:49,840
Speaker 2: started doing that, that's when people started to be like, oh,

665
00:33:50,240 --> 00:33:53,400
Speaker 2: so we are actually allowed to have these conversations, and

666
00:33:53,440 --> 00:33:55,959
Speaker 2: we can have them in a way that's funny and

667
00:33:56,040 --> 00:34:01,200
Speaker 2: relatable and you know, identifiable with our own experience that

668
00:34:01,360 --> 00:34:03,719
Speaker 2: is what people want, Like we have enough of like

669
00:34:04,160 --> 00:34:06,600
Speaker 2: the Dave Ramsey's of the world. You know what I'm saying,

670
00:34:06,640 --> 00:34:09,320
Speaker 2: Like I want to hear about women of colors smashing

671
00:34:09,320 --> 00:34:12,640
Speaker 2: their goals with money, like starting businesses, building wealth, doing

672
00:34:12,680 --> 00:34:15,000
Speaker 2: all the cool shit. And I don't want it to

673
00:34:15,000 --> 00:34:18,200
Speaker 2: be like packaged in some nice little like Abercrombie and

674
00:34:18,280 --> 00:34:22,279
Speaker 2: Fitch package. That's not what I want. So that's not

675
00:34:22,360 --> 00:34:23,320
Speaker 2: what I wanted to create.

676
00:34:24,239 --> 00:34:26,480
Speaker 1: Okay, I love that, and that probably explains why people

677
00:34:26,480 --> 00:34:29,200
Speaker 1: were reaching out to you, because and I think brands today,

678
00:34:29,640 --> 00:34:32,279
Speaker 1: we never got so much interest in me personally. I

679
00:34:32,360 --> 00:34:35,640
Speaker 1: just launched my own solo perneur career in late April.

680
00:34:35,840 --> 00:34:41,120
Speaker 1: That's the way. But I part of me was like, dang,

681
00:34:41,160 --> 00:34:44,240
Speaker 1: I why did not do this earlier? Because the opportunities

682
00:34:44,239 --> 00:34:46,200
Speaker 1: were always there. But it was like when I put

683
00:34:46,200 --> 00:34:49,440
Speaker 1: my flag in the ground and said I'm here, people

684
00:34:49,480 --> 00:34:51,960
Speaker 1: started to reach out. And it's like a lot of

685
00:34:52,040 --> 00:34:56,680
Speaker 1: brands are craving and scrambling desperately to prove that they're

686
00:34:56,719 --> 00:34:59,960
Speaker 1: the woke and inclusive brands and they want to diverse

687
00:35:00,640 --> 00:35:03,000
Speaker 1: and their voices that they have, so they're looking for us.

688
00:35:03,440 --> 00:35:05,879
Speaker 1: They need more Genese's more Mandy's and there's not enough

689
00:35:05,920 --> 00:35:07,960
Speaker 1: of us. So even if you're listening and you think, oh,

690
00:35:08,080 --> 00:35:11,120
Speaker 1: Genie's got that, Mandy's got that, there's more space people,

691
00:35:11,480 --> 00:35:13,719
Speaker 1: There's more space out here, and there's more interest and

692
00:35:13,760 --> 00:35:15,680
Speaker 1: appetite for it. So that's all really exciting.

693
00:35:16,120 --> 00:35:18,439
Speaker 2: There's really not as many of us doing this as

694
00:35:18,480 --> 00:35:20,640
Speaker 2: you would think, okay, And I think a lot of

695
00:35:20,680 --> 00:35:22,920
Speaker 2: people would think that because you know, especially if you're

696
00:35:22,960 --> 00:35:25,280
Speaker 2: in the personal finance space and you're following all these people,

697
00:35:25,560 --> 00:35:28,120
Speaker 2: you might think like, wow, I know like twenty latinas

698
00:35:28,120 --> 00:35:30,400
Speaker 2: that I talk about money, Okay, But when you compare

699
00:35:30,440 --> 00:35:33,960
Speaker 2: that to like the hundreds of white authors that there

700
00:35:33,960 --> 00:35:36,440
Speaker 2: are for personal finance books, and like who's on TV,

701
00:35:36,560 --> 00:35:39,520
Speaker 2: who's on CNBC, who has their own shows about money?

702
00:35:39,560 --> 00:35:40,200
Speaker 1: It's not us.

703
00:35:40,640 --> 00:35:43,120
Speaker 2: So the work has yet to be done.

704
00:35:43,800 --> 00:35:48,120
Speaker 1: We're just starting, absolutely absolutely Okay. Income stream So we

705
00:35:48,160 --> 00:35:54,120
Speaker 1: talked about blog ads, affiliate and influencer marketing, speaking, freelance, writing,

706
00:35:54,200 --> 00:35:57,840
Speaker 1: your downloads, digital courses. Okay, Denise, I have a confession

707
00:35:57,840 --> 00:36:01,479
Speaker 1: to make. I really don't feel like making a course,

708
00:36:01,520 --> 00:36:03,319
Speaker 1: but I feel like I'm going to have to. What

709
00:36:03,480 --> 00:36:06,799
Speaker 1: is it about people are really buying these courses. So

710
00:36:07,200 --> 00:36:10,000
Speaker 1: talk about your your journey to building your course. You

711
00:36:10,040 --> 00:36:13,480
Speaker 1: have probably multiple courses, what all goes into it, and

712
00:36:13,520 --> 00:36:17,640
Speaker 1: what's the benefit for someone looking to take advantage of them?

713
00:36:18,400 --> 00:36:21,080
Speaker 2: Yeah, okay, so I'm so glad you asked, because digital

714
00:36:21,080 --> 00:36:24,560
Speaker 2: courses for me are like what blogging was maybe like

715
00:36:24,600 --> 00:36:27,960
Speaker 2: ten years ago, which was like everybody was starting a blog, right,

716
00:36:28,000 --> 00:36:30,760
Speaker 2: and like that's how you're going to get rich Now,

717
00:36:30,880 --> 00:36:33,640
Speaker 2: it's the same thing. But with digital courses why Because

718
00:36:33,640 --> 00:36:36,120
Speaker 2: people want to learn. People want like skills that they're

719
00:36:36,120 --> 00:36:38,400
Speaker 2: not learning in school, like how to manage your money.

720
00:36:38,400 --> 00:36:40,239
Speaker 2: They want to learn how to invest, they want to

721
00:36:40,280 --> 00:36:42,160
Speaker 2: learn how to start businesses, like all the shit that

722
00:36:42,200 --> 00:36:44,440
Speaker 2: like we should know how to do, but nobody's teaching us.

723
00:36:44,600 --> 00:36:46,080
Speaker 2: They want to learn, and they want to learn from

724
00:36:46,120 --> 00:36:50,120
Speaker 2: people that they can relate to. So the digital education

725
00:36:50,239 --> 00:36:54,520
Speaker 2: space I think is like such an untapped like frontier

726
00:36:54,680 --> 00:36:59,040
Speaker 2: for making money as a content creator, and I think

727
00:36:59,080 --> 00:37:03,160
Speaker 2: there's a lot of of like what's the word, There's

728
00:37:03,200 --> 00:37:05,680
Speaker 2: a lot of hesitation and a lot of angst that

729
00:37:05,719 --> 00:37:08,160
Speaker 2: people get when they think about, like who the hell

730
00:37:08,160 --> 00:37:10,080
Speaker 2: am I to be teaching people anything?

731
00:37:10,239 --> 00:37:10,439
Speaker 1: Right?

732
00:37:11,320 --> 00:37:14,880
Speaker 2: And I think that ties back to this imposter syndrome

733
00:37:14,880 --> 00:37:16,920
Speaker 2: that we all love to hang out with, just this

734
00:37:17,000 --> 00:37:18,759
Speaker 2: idea that like, there's no way people would pay to

735
00:37:18,840 --> 00:37:20,799
Speaker 2: learn anything from me. It's a lie, y'all.

736
00:37:21,040 --> 00:37:22,120
Speaker 1: Like, let's scrap that.

737
00:37:22,600 --> 00:37:25,040
Speaker 2: When you actually decide that you want to start a course,

738
00:37:25,400 --> 00:37:27,960
Speaker 2: it can feel super overwhelming, right, like what platform are

739
00:37:27,960 --> 00:37:29,680
Speaker 2: you going to use, how are you going to teach?

740
00:37:29,719 --> 00:37:32,799
Speaker 2: What is your what is your end goal? Like what

741
00:37:32,840 --> 00:37:34,800
Speaker 2: do you want people to come away with when interacting

742
00:37:34,800 --> 00:37:37,920
Speaker 2: with you? I think if you're thinking about starting a

743
00:37:37,960 --> 00:37:40,520
Speaker 2: course and that whole thing like just feel super overwhelming,

744
00:37:40,920 --> 00:37:43,160
Speaker 2: start with like one on one coaching. And why do

745
00:37:43,239 --> 00:37:45,879
Speaker 2: I say this? I started as a one on one

746
00:37:45,960 --> 00:37:48,439
Speaker 2: side hustle coach, so I wanted to literally like take

747
00:37:48,440 --> 00:37:50,040
Speaker 2: people from the point where they didn't even know what

748
00:37:50,080 --> 00:37:52,160
Speaker 2: the hell they wanted their side hustle to be to

749
00:37:52,440 --> 00:37:55,000
Speaker 2: actually launching it and like showing them how to use

750
00:37:55,040 --> 00:37:57,480
Speaker 2: social media, how to market yourself, like how to build

751
00:37:57,520 --> 00:38:00,160
Speaker 2: your brand, how to monetize all these things. And I

752
00:38:00,200 --> 00:38:02,440
Speaker 2: did that for a couple of months so that I

753
00:38:02,440 --> 00:38:05,080
Speaker 2: could start getting what are those common questions that people

754
00:38:05,160 --> 00:38:07,880
Speaker 2: have coming up? Like what are the common issues, what

755
00:38:08,120 --> 00:38:10,200
Speaker 2: are the things that people want to know? And then

756
00:38:10,280 --> 00:38:12,680
Speaker 2: when I had the amount of information that I felt

757
00:38:12,719 --> 00:38:15,480
Speaker 2: like I could build a framework around this, that's when

758
00:38:15,480 --> 00:38:18,879
Speaker 2: I actually created my side Hustle course. And so now

759
00:38:18,960 --> 00:38:21,640
Speaker 2: I have an eight week program that teaches people not

760
00:38:21,760 --> 00:38:23,960
Speaker 2: only like how to build a side hustle, but even

761
00:38:24,000 --> 00:38:26,279
Speaker 2: if you don't even have the idea for the side hustle, like,

762
00:38:26,280 --> 00:38:30,040
Speaker 2: we're going to get you from A to Z, you know.

763
00:38:30,080 --> 00:38:33,319
Speaker 2: And another option too is like for my speaking engagements,

764
00:38:33,360 --> 00:38:36,160
Speaker 2: I will do like one off workshops about you know,

765
00:38:36,200 --> 00:38:38,400
Speaker 2: how to open an IRA or things like that, and

766
00:38:38,440 --> 00:38:41,239
Speaker 2: then I'll turn those workshops, I'll download the recordings and

767
00:38:41,280 --> 00:38:43,719
Speaker 2: I'll turn them into like a self driven little video

768
00:38:43,880 --> 00:38:46,640
Speaker 2: mini course that you can buy and download and watch

769
00:38:46,680 --> 00:38:49,720
Speaker 2: on your own time. So there's a lot of different options, y'all.

770
00:38:50,040 --> 00:38:51,799
Speaker 2: I think it's just the important thing is just to

771
00:38:51,840 --> 00:38:54,400
Speaker 2: start learning like what your audience wants from you and

772
00:38:54,440 --> 00:38:55,520
Speaker 2: then how you can teach them that.

773
00:38:56,560 --> 00:38:59,520
Speaker 1: And what is the first question you mentioned about courses

774
00:38:59,600 --> 00:39:01,839
Speaker 1: is the plan? So if someone's wanting to launch their

775
00:39:01,840 --> 00:39:04,000
Speaker 1: own course today, what are some of the what did

776
00:39:04,040 --> 00:39:06,120
Speaker 1: you learn? What kind of free advice can you give

777
00:39:06,200 --> 00:39:08,799
Speaker 1: us on the dos and dons of building a course

778
00:39:08,800 --> 00:39:09,960
Speaker 1: and choosing a platform.

779
00:39:10,239 --> 00:39:12,359
Speaker 2: Yeah, so every platform is going to be different, and

780
00:39:12,400 --> 00:39:15,080
Speaker 2: I think it's a matter of you, first off, deciding

781
00:39:15,120 --> 00:39:18,160
Speaker 2: your budget because every platform has a different cost, and

782
00:39:18,640 --> 00:39:20,719
Speaker 2: some of them are well more well known than others.

783
00:39:20,800 --> 00:39:23,480
Speaker 2: Some of them have functionalities that the others don't. So

784
00:39:23,600 --> 00:39:27,919
Speaker 2: do research into websites like Kajabi and teachable and Podia

785
00:39:28,000 --> 00:39:30,080
Speaker 2: and whatever else there are, because there's a million of

786
00:39:30,080 --> 00:39:33,319
Speaker 2: them out there. I started with the cheapest option with

787
00:39:33,400 --> 00:39:35,839
Speaker 2: Podia because it was like thirty nine bucks a month.

788
00:39:35,840 --> 00:39:38,440
Speaker 2: I'm like, okay, I can get behind this monthly subscription price.

789
00:39:38,719 --> 00:39:40,319
Speaker 2: If you start with a website like a job, you're

790
00:39:40,320 --> 00:39:42,200
Speaker 2: gonna end up paying like one hundred and fifty dollars

791
00:39:42,480 --> 00:39:45,520
Speaker 2: for their starter package. So it really just depends like

792
00:39:45,640 --> 00:39:49,600
Speaker 2: where your budget is and what type of functionality you

793
00:39:49,640 --> 00:39:52,279
Speaker 2: want built into these courses. But you know, you can

794
00:39:52,320 --> 00:39:57,560
Speaker 2: start hosting workshops on Zoom and literally download the you know,

795
00:39:57,600 --> 00:40:00,400
Speaker 2: the recordings from Zoom, put it on YouTube, do a

796
00:40:00,400 --> 00:40:04,360
Speaker 2: password protection, and literally just have people like send you

797
00:40:04,400 --> 00:40:06,320
Speaker 2: money and then you can give them access to a course.

798
00:40:06,400 --> 00:40:09,840
Speaker 2: Like you can bootstrap this until you're actually ready to

799
00:40:09,960 --> 00:40:12,560
Speaker 2: invest in like a full on platform.

800
00:40:13,200 --> 00:40:17,400
Speaker 1: Done is better than perfect. Yes, awesome, Well, thank you

801
00:40:17,560 --> 00:40:20,880
Speaker 1: so much. Okay, you've really inspire. I hope that you've inspired.

802
00:40:20,880 --> 00:40:23,719
Speaker 1: And I mean it's not like it's you know, ten

803
00:40:23,760 --> 00:40:27,640
Speaker 1: income streams. I mean that it's it's about that limitless

804
00:40:27,800 --> 00:40:31,399
Speaker 1: pretent potential when you become a solopreneur, at least even

805
00:40:31,440 --> 00:40:33,160
Speaker 1: if you're at nine to five. You know, I was

806
00:40:33,200 --> 00:40:35,960
Speaker 1: just talking about this earlier, a nine to five entrepreneur,

807
00:40:36,120 --> 00:40:38,120
Speaker 1: you know, working on your side hustle after work, and

808
00:40:38,160 --> 00:40:40,400
Speaker 1: that's very much what both you and I were doing.

809
00:40:40,800 --> 00:40:44,799
Speaker 1: You know, up until recently. There is potential to go

810
00:40:44,880 --> 00:40:48,440
Speaker 1: beyond just whatever you're bringing in, and I just wish

811
00:40:48,480 --> 00:40:51,680
Speaker 1: people talked about that more. When it comes to wealth building,

812
00:40:51,760 --> 00:40:53,719
Speaker 1: is you've got to find more money to make more

813
00:40:53,719 --> 00:40:57,040
Speaker 1: money a lot of times, and you know, just relying

814
00:40:57,040 --> 00:40:59,040
Speaker 1: on that one single paycheck isn't always.

815
00:40:58,719 --> 00:41:02,719
Speaker 2: It's as far as I'm concerned, Twenty twenty showed us that, like,

816
00:41:02,760 --> 00:41:06,239
Speaker 2: relying on your income through work is not necessarily the

817
00:41:06,280 --> 00:41:09,800
Speaker 2: smartest thing, because even if you're not planning for another pandemic,

818
00:41:10,000 --> 00:41:12,160
Speaker 2: you might face la off in the future. You might

819
00:41:12,239 --> 00:41:14,520
Speaker 2: face a furlough, you might get divorced, you might be

820
00:41:14,560 --> 00:41:15,799
Speaker 2: a stay at home mom, and all of a sudden

821
00:41:15,840 --> 00:41:18,680
Speaker 2: you have to start working. So, like, what can you

822
00:41:18,719 --> 00:41:21,279
Speaker 2: do now to put yourself in a position that when,

823
00:41:21,680 --> 00:41:25,239
Speaker 2: not if, the next shit show comes around, you're like

824
00:41:25,320 --> 00:41:28,080
Speaker 2: ready to go. And I knew, like throughout the pandemic,

825
00:41:28,239 --> 00:41:29,759
Speaker 2: I was going to be okay, Like if I ever

826
00:41:29,800 --> 00:41:31,920
Speaker 2: lost my job, I was gonna be perfectly fine. And

827
00:41:31,960 --> 00:41:34,360
Speaker 2: I want that feeling for everybody.

828
00:41:34,440 --> 00:41:36,600
Speaker 1: If there's one thing that's true and you can bet

829
00:41:36,640 --> 00:41:39,319
Speaker 1: on is there will always be another shit show. Mm hmm.

830
00:41:40,600 --> 00:41:43,120
Speaker 1: There's always more shit where that shit came from. Okay,

831
00:41:43,760 --> 00:42:20,839
Speaker 1: it's not if, it's not if, but when yep, all right, Well, okay,

832
00:42:20,880 --> 00:42:22,799
Speaker 1: so this is the final segment of the show. I

833
00:42:22,800 --> 00:42:26,520
Speaker 1: can't believe it's already over all right, but don't worry.

834
00:42:26,560 --> 00:42:28,759
Speaker 1: I'm gonna force you to like virtually hang out with

835
00:42:28,760 --> 00:42:30,400
Speaker 1: me again in the future. And that's what I do.

836
00:42:31,440 --> 00:42:35,440
Speaker 1: Let's do. Let's do Brown Boost and brown Break, so

837
00:42:35,600 --> 00:42:37,840
Speaker 1: you can choose. Brown boost is something that you want to,

838
00:42:37,880 --> 00:42:40,279
Speaker 1: you know, highlight that you're excited about, whether it's a

839
00:42:40,360 --> 00:42:43,239
Speaker 1: career or financial win, or it's a business that you're

840
00:42:43,239 --> 00:42:47,360
Speaker 1: excited to promote or you know, amplify and then or

841
00:42:47,400 --> 00:42:49,360
Speaker 1: you can choose to break if you're feeling more and

842
00:42:49,480 --> 00:42:52,120
Speaker 1: you know, like a ventie ranty mood where you kind

843
00:42:52,120 --> 00:42:55,239
Speaker 1: of talk about something that you are not loving so much,

844
00:42:55,280 --> 00:42:58,440
Speaker 1: either financially or in your career. Maybe it's just you know,

845
00:42:58,920 --> 00:43:02,520
Speaker 1: your neighbor who keeps pounding on your floor. I don't

846
00:43:02,520 --> 00:43:05,160
Speaker 1: know if you live in an apartment or whatever. What

847
00:43:05,480 --> 00:43:06,960
Speaker 1: do you want to do today, Jenny's.

848
00:43:07,640 --> 00:43:09,799
Speaker 2: I feel like I can do both, but let me

849
00:43:09,960 --> 00:43:11,800
Speaker 2: go with I'll do the boost.

850
00:43:12,280 --> 00:43:15,640
Speaker 1: Okay. We make it seem like it's a choice, but

851
00:43:15,840 --> 00:43:20,080
Speaker 1: a lot of times we end up doing both. Okay.

852
00:43:20,120 --> 00:43:23,440
Speaker 2: So I am super excited because for the longest time,

853
00:43:23,440 --> 00:43:27,440
Speaker 2: I had like reservations around teaching people how to start blogs, right, Like,

854
00:43:27,480 --> 00:43:30,000
Speaker 2: I feel like that's still even though it's something that

855
00:43:30,000 --> 00:43:31,960
Speaker 2: I've done for the past eight years. Is always just like,

856
00:43:32,000 --> 00:43:33,719
Speaker 2: do I really want to teach people this because it's

857
00:43:33,760 --> 00:43:37,240
Speaker 2: so complicated, y'all, Like, you know, there's so much science

858
00:43:37,280 --> 00:43:39,520
Speaker 2: behind it. But I actually decided this year that I'm

859
00:43:39,560 --> 00:43:42,239
Speaker 2: doing a blogging boot camp. So it's a six week

860
00:43:42,320 --> 00:43:44,960
Speaker 2: program where people are going to literally like build their

861
00:43:45,000 --> 00:43:47,600
Speaker 2: blog with me. I've always found that, like a lot

862
00:43:47,640 --> 00:43:49,840
Speaker 2: of the self driven courses that teach people how to

863
00:43:49,880 --> 00:43:53,280
Speaker 2: do this stuff can leave folks feeling very defeated, especially

864
00:43:53,280 --> 00:43:55,480
Speaker 2: when you start getting into the more technical aspects of it.

865
00:43:55,560 --> 00:43:57,759
Speaker 2: So I'm like, if I could learn about this all

866
00:43:57,760 --> 00:43:59,960
Speaker 2: over again, what I want to do it in person

867
00:44:00,160 --> 00:44:02,759
Speaker 2: with an expert, and so I said yes. So I

868
00:44:02,840 --> 00:44:06,279
Speaker 2: just put that out there yesterday and I've already been

869
00:44:06,280 --> 00:44:09,040
Speaker 2: getting people signing up. So I'm so excited and hopefully

870
00:44:09,120 --> 00:44:11,279
Speaker 2: I can turn it into like a more you know,

871
00:44:11,320 --> 00:44:13,440
Speaker 2: evergreen type of course in the future. But I'm just

872
00:44:13,480 --> 00:44:16,520
Speaker 2: really excited to teach people the way that I've been

873
00:44:16,520 --> 00:44:19,759
Speaker 2: able to secure financial freedom through blocking, Like it's still

874
00:44:19,800 --> 00:44:22,360
Speaker 2: a thing, and I want more women of color just

875
00:44:22,400 --> 00:44:26,160
Speaker 2: earning passive income so that we can rest because we're tired, y'all,

876
00:44:26,200 --> 00:44:26,800
Speaker 2: We're tired.

877
00:44:27,360 --> 00:44:30,920
Speaker 1: It's exhausting out here. Now that you've teased it, though,

878
00:44:30,920 --> 00:44:32,239
Speaker 1: I got to know what your break would have been.

879
00:44:33,239 --> 00:44:37,080
Speaker 1: My break is like this damn housing market. This is nuts,

880
00:44:37,120 --> 00:44:40,680
Speaker 1: Like I'm so over, especially like in Florida. I feel

881
00:44:40,680 --> 00:44:42,920
Speaker 1: like so many people moved out here during the pandemic

882
00:44:42,960 --> 00:44:47,120
Speaker 1: because they were like escaping the restrictive, you know, lockdown

883
00:44:47,120 --> 00:44:49,279
Speaker 1: stuff of the Northeast, whereas here it was like a

884
00:44:49,360 --> 00:44:52,160
Speaker 1: free for all, which not necessarily a good thing. But

885
00:44:52,280 --> 00:44:55,239
Speaker 1: now there's like so many investment companies and just like

886
00:44:55,320 --> 00:44:58,560
Speaker 1: real estate investors coming up and buying property that they're

887
00:44:58,560 --> 00:45:01,640
Speaker 1: making it unaffordable for like normal people to live here.

888
00:45:02,040 --> 00:45:04,320
Speaker 1: And I hate that, Like I feel like that's happening

889
00:45:04,320 --> 00:45:07,480
Speaker 1: in so many communities, especially communities of color. Like it's

890
00:45:07,520 --> 00:45:12,520
Speaker 1: just the gentrification is on another level and I'm over it.

891
00:45:12,520 --> 00:45:15,680
Speaker 1: It's annoying, same and what can we do? But it's

892
00:45:15,680 --> 00:45:18,560
Speaker 1: so hard. It's like, I also live in a this

893
00:45:18,680 --> 00:45:21,600
Speaker 1: is like a majority minority neighborhood in a you know,

894
00:45:21,680 --> 00:45:24,160
Speaker 1: in a in a about thirty minutes outside of New

895
00:45:24,200 --> 00:45:27,600
Speaker 1: York where we live, and all of the fixer uppers

896
00:45:27,680 --> 00:45:29,759
Speaker 1: have been bought up, and we are kind of like

897
00:45:30,160 --> 00:45:34,280
Speaker 1: nervously waiting to see who moves in. I'm hoping, you know, Listen,

898
00:45:34,360 --> 00:45:37,359
Speaker 1: it's not about not wanting certain people to move in,

899
00:45:37,440 --> 00:45:40,160
Speaker 1: but it's just more about can we preserve this is

900
00:45:40,200 --> 00:45:42,960
Speaker 1: such a great, unique community and it was such a

901
00:45:43,000 --> 00:45:45,400
Speaker 1: beacon of hope for so many families in the you know,

902
00:45:45,480 --> 00:45:48,239
Speaker 1: the mid twentieth century who bought homes because they could

903
00:45:48,280 --> 00:45:50,759
Speaker 1: afford them here, and like same for my husband and

904
00:45:50,840 --> 00:45:53,120
Speaker 1: I three years ago, this was a very affordable neighborhood.

905
00:45:53,200 --> 00:45:55,480
Speaker 1: Now I don't think we could even have afforded a

906
00:45:55,520 --> 00:45:58,760
Speaker 1: house here. Yeah, and it's good if you're an owner,

907
00:45:58,800 --> 00:46:01,239
Speaker 1: but you know, not so good if you're someone wanting

908
00:46:01,280 --> 00:46:04,920
Speaker 1: to break in, right, yep, I feel you on that.

909
00:46:05,239 --> 00:46:07,080
Speaker 1: All right, I'm gonna And by the way, did you

910
00:46:07,080 --> 00:46:09,040
Speaker 1: guys buy in Florida yet? Is that? Why?

911
00:46:09,440 --> 00:46:12,239
Speaker 2: No, we're trying to because now you know, I'm on

912
00:46:12,320 --> 00:46:14,680
Speaker 2: a whole other level now, you know, being debt free

913
00:46:14,719 --> 00:46:17,520
Speaker 2: and having more income as a business owner than I

914
00:46:17,520 --> 00:46:20,560
Speaker 2: did as a nine to five worker in debt, Like

915
00:46:20,640 --> 00:46:23,479
Speaker 2: it just changes your priorities. So now we feel like, yeah,

916
00:46:23,480 --> 00:46:25,520
Speaker 2: this is something we can do and that would want

917
00:46:25,520 --> 00:46:27,480
Speaker 2: to do. But like the hell am I going to

918
00:46:27,560 --> 00:46:30,080
Speaker 2: be doing paying like half a million dollars for a

919
00:46:30,239 --> 00:46:33,359
Speaker 2: freaking house that needs to be redone Like for that,

920
00:46:33,560 --> 00:46:35,920
Speaker 2: I'm just gonna end up somewhere in the Caribbean and

921
00:46:36,920 --> 00:46:39,520
Speaker 2: forget this place. This United States are a little ghetto

922
00:46:39,520 --> 00:46:40,160
Speaker 2: for me right now?

923
00:46:41,200 --> 00:46:44,239
Speaker 1: Oh shit, did y'all hear that? Okay, Oh my god,

924
00:46:44,960 --> 00:46:48,040
Speaker 1: this is what I get for clicking on your website

925
00:46:48,440 --> 00:46:51,360
Speaker 1: popped up. Oh god, oh that scared me, my heart.

926
00:46:51,640 --> 00:46:55,520
Speaker 1: Oh lord, okay, all right, okay, let me get into

927
00:46:55,560 --> 00:46:58,440
Speaker 1: my Let me get into my my booze. So I

928
00:46:58,560 --> 00:47:01,279
Speaker 1: have a I have a very exciting boost. So there's

929
00:47:01,360 --> 00:47:04,840
Speaker 1: this little annual event called Essence Fest. I don't know

930
00:47:05,080 --> 00:47:08,000
Speaker 1: if y'all have heard of it, but I wasn't sure

931
00:47:08,080 --> 00:47:10,360
Speaker 1: this is actually going to pan out. But I actually

932
00:47:10,440 --> 00:47:12,719
Speaker 1: got to be one of many, many, many, many, many

933
00:47:12,760 --> 00:47:15,520
Speaker 1: phenomenal people, not just me obviously. I got to be

934
00:47:15,560 --> 00:47:18,040
Speaker 1: a part of essence Fest twenty twenty one, which, oh

935
00:47:18,120 --> 00:47:21,040
Speaker 1: my gosh. First of all, I don't even think people

936
00:47:21,120 --> 00:47:23,479
Speaker 1: knew essence Fest was happening this year. It's a much

937
00:47:23,600 --> 00:47:26,480
Speaker 1: like more toned down, smaller affair, but a lot of

938
00:47:26,480 --> 00:47:29,080
Speaker 1: it is virtual. They're still having some in person stuff

939
00:47:29,160 --> 00:47:32,840
Speaker 1: in New Orleans for the locals down there, and you know,

940
00:47:32,880 --> 00:47:35,080
Speaker 1: it's hometown of New Orleans. But I did get to

941
00:47:35,120 --> 00:47:37,760
Speaker 1: be on a panel, and it was it was really wonderful.

942
00:47:37,800 --> 00:47:41,680
Speaker 1: It was me and then a second and third generation

943
00:47:42,200 --> 00:47:45,640
Speaker 1: McDonald's franchise owner like this mother and daughter duo. I

944
00:47:45,680 --> 00:47:48,680
Speaker 1: can't even tell you. They were so inspiring their story

945
00:47:48,719 --> 00:47:51,200
Speaker 1: of how they each built their own business. And then

946
00:47:51,239 --> 00:47:54,560
Speaker 1: there was, oh, no big deal, but Mary J. Blige's

947
00:47:54,600 --> 00:47:59,319
Speaker 1: agent and hell publicist was there, and I was just like,

948
00:47:59,640 --> 00:48:02,480
Speaker 1: can I just you know, just breathing the same virtual

949
00:48:02,480 --> 00:48:05,440
Speaker 1: air as you who have breathed the air of Mary J. Blige?

950
00:48:05,480 --> 00:48:10,279
Speaker 1: I just feel empowered and phenomenal. So that actually we

951
00:48:10,320 --> 00:48:13,520
Speaker 1: recorded it on Friday, just a few days ago, and

952
00:48:13,760 --> 00:48:17,120
Speaker 1: it's gonna be airing July third, so check it out.

953
00:48:17,320 --> 00:48:19,719
Speaker 2: Amazing, congratulations, Thank you.

954
00:48:19,960 --> 00:48:22,200
Speaker 1: And I think Tiffany's doing something with us. She always

955
00:48:22,280 --> 00:48:23,880
Speaker 1: is doing something with essence Fest. I don't know what

956
00:48:23,960 --> 00:48:26,160
Speaker 1: she's on hiatus, we'll see when she gets back, but

957
00:48:26,560 --> 00:48:29,960
Speaker 1: check it out. Essence Fest is online this year, and

958
00:48:31,320 --> 00:48:34,560
Speaker 1: it's all It's all signs from the universe that you know,

959
00:48:34,680 --> 00:48:36,319
Speaker 1: things are working out now that I'm on my own.

960
00:48:36,960 --> 00:48:40,600
Speaker 2: Okay, can we can we just silent clap to that

961
00:48:40,640 --> 00:48:43,360
Speaker 2: because that is a fact. Okay, when you keep showing

962
00:48:43,440 --> 00:48:46,319
Speaker 2: up for yourself and your goals and your dreams, like

963
00:48:46,360 --> 00:48:50,800
Speaker 2: the universe rewards it. Y'all just just keep showing.

964
00:48:50,440 --> 00:48:54,160
Speaker 1: Up and supporting one another. Yes, I can't fail to

965
00:48:54,200 --> 00:48:56,600
Speaker 1: mention the reason I got well one of the reasons

966
00:48:56,600 --> 00:49:00,480
Speaker 1: I got into essence Fest quickly quickly I did in

967
00:49:00,520 --> 00:49:05,120
Speaker 1: college sixteen seventeen years ago, I participated in an alternative

968
00:49:05,120 --> 00:49:07,640
Speaker 1: spring break and we've volunteered in the wake of hurri

969
00:49:07,719 --> 00:49:11,080
Speaker 1: Kan Katrina to read Bill Holmes on the Gulf Coast.

970
00:49:11,200 --> 00:49:14,560
Speaker 1: And this young woman, Chauncey, who I think she was

971
00:49:14,600 --> 00:49:17,120
Speaker 1: a team leader, but she and I met during that

972
00:49:17,239 --> 00:49:21,080
Speaker 1: week sixteen years ago, became Facebook friends. We haven't said

973
00:49:21,080 --> 00:49:23,840
Speaker 1: a peeped one another in those sixteen years until she

974
00:49:23,920 --> 00:49:26,200
Speaker 1: happened to be working for the agency that helps book

975
00:49:26,200 --> 00:49:29,600
Speaker 1: guests for essence Fest and she's been following and seeing

976
00:49:29,719 --> 00:49:31,760
Speaker 1: what I've been doing with my career and she reached

977
00:49:31,800 --> 00:49:35,319
Speaker 1: out and listen, God bless Chauncey. But it's also just

978
00:49:35,360 --> 00:49:37,640
Speaker 1: a message that you never know the people that you know.

979
00:49:37,680 --> 00:49:40,560
Speaker 1: It's about networking sideways, not always trying to go up

980
00:49:40,600 --> 00:49:42,880
Speaker 1: and find people to talk to. It's like, just be

981
00:49:43,000 --> 00:49:45,960
Speaker 1: a good person and leave people feeling good about their

982
00:49:46,000 --> 00:49:49,360
Speaker 1: time they spent with you. And ten, fifteen, twenty years,

983
00:49:49,440 --> 00:49:51,759
Speaker 1: who knows what kinds of opportunities could come of those

984
00:49:51,800 --> 00:49:55,799
Speaker 1: small moments. So definitely huge, huge props to Chauncey for

985
00:49:55,880 --> 00:49:58,480
Speaker 1: thinking of me, and yeah to everything you just said.

986
00:49:58,520 --> 00:50:04,440
Speaker 1: Jennie's absolutely okay ah, thank you, thank you so so

987
00:50:04,560 --> 00:50:07,440
Speaker 1: much for joining us, todase, where can people find you?

988
00:50:08,840 --> 00:50:11,320
Speaker 2: So you can find me all over these internets, y'all,

989
00:50:11,360 --> 00:50:14,440
Speaker 2: like I am everywhere, from TikTok to Pinterest and YouTube

990
00:50:14,440 --> 00:50:17,160
Speaker 2: and everywhere in between. The easiest place to find me

991
00:50:17,280 --> 00:50:20,480
Speaker 2: is yokyto denetto podcast dot com and you can subscribe

992
00:50:20,520 --> 00:50:23,319
Speaker 2: to yokyto de netto wherever you listen to podcasts.

993
00:50:23,800 --> 00:50:26,160
Speaker 1: Love it. Thank you so much. All right, we'll take

994
00:50:26,200 --> 00:50:29,920
Speaker 1: care and thanks again for coming on Brown Ambition. This

995
00:50:30,040 --> 00:50:30,520
Speaker 1: is a dream.

996
00:50:30,560 --> 00:50:48,880
Speaker 2: Thank you, Manny,