WEBVTT - The Fifth Hour: Mickey Mouse Maller 0:00:00.680 --> 0:00:01.440 Kutbooms. 0:00:02.279 --> 0:00:05.360 If you thought four hours a day, twelve hundred minutes 0:00:05.400 --> 0:00:09.200 a week was enough, think again. He's the last remnants 0:00:09.200 --> 0:00:12.480 of the old republic, a sol fashion of fairness. He 0:00:12.560 --> 0:00:15.480 treats crackheads in the ghetto gutter the same as the 0:00:15.600 --> 0:00:17.040 rich pill poppers. 0:00:16.640 --> 0:00:17.480 In the penthouse. 0:00:18.079 --> 0:00:21.119 Wow to clearing house of hot takes, break free for 0:00:21.320 --> 0:00:29.360 something special. The Fifth Hour with Ben Maller starts right now. 0:00:28.960 --> 0:00:32.280 In the air everywhere. 0:00:32.560 --> 0:00:36.080 The Fifth Hour with Me, Ben Maller and Danny g Radio, 0:00:36.280 --> 0:00:39.159 who is out doing his thing. He'll pop in at 0:00:39.159 --> 0:00:43.000 some point this weekend as we are hanging out together. 0:00:43.159 --> 0:00:46.720 The weekend begins today right now at this mall mead. 0:00:47.560 --> 0:00:49.520 As it is the twenty seventh day of June. 0:00:49.560 --> 0:00:55.040 We celebrate National Bingo Day today and we learned. 0:00:55.520 --> 0:00:57.080 When I saw it was National Bingo Dances. 0:00:57.120 --> 0:01:01.120 Well, I occasionally played bingo, and I said, where did 0:01:01.120 --> 0:01:05.720 this originate? And it actually is from Italy bingo in 0:01:05.800 --> 0:01:09.480 the fifteen hundreds, although it was a little different than 0:01:09.560 --> 0:01:13.880 the modern version, but it was an Italian lottery game. 0:01:14.880 --> 0:01:18.600 So they actually started as a lottery in Italy, and 0:01:18.640 --> 0:01:21.679 then a couple hundred years later there was a French 0:01:21.760 --> 0:01:26.560 game that took what they had in Italy, the bingo game, 0:01:26.800 --> 0:01:30.520 and turned it into the modern era which is still 0:01:30.600 --> 0:01:34.720 used today. The card that has twenty seven numbers, nine columns, 0:01:34.720 --> 0:01:35.640 three rows and all that. 0:01:35.720 --> 0:01:37.679 So that was a couple hundred years later. 0:01:38.240 --> 0:01:40.440 I don't have the exact details on the lottery in 0:01:40.480 --> 0:01:44.560 Italy from the fifteen hundreds. And then there was a 0:01:44.840 --> 0:01:49.880 opportunistic toymaker in the early nineteen hundreds, about one hundred 0:01:49.920 --> 0:01:54.800 years ago, nineteen twenties, who discovered people playing a card 0:01:54.840 --> 0:02:00.840 game called bino, not Bingo Bino at a carnival in Atlanta, 0:02:01.520 --> 0:02:04.320 and that was in they estimate around nineteen twenty nine. 0:02:04.400 --> 0:02:06.760 So then they in nineteen thirty like, wait a minute, 0:02:07.440 --> 0:02:11.320 we can say make some money. So this toymaker, Edwin Lowe, 0:02:11.880 --> 0:02:14.120 said all right, we're going to market this thing, and 0:02:14.680 --> 0:02:16.920 off to the races we went. And that was in 0:02:16.919 --> 0:02:19.800 the nineteen thirty so about one hundred years ago. And 0:02:19.919 --> 0:02:24.120 of course now you can play bingo on your phone 0:02:24.240 --> 0:02:27.320 or wherever it's it's literally everywhere now. I did go 0:02:27.400 --> 0:02:32.200 to a bingo game about about a year ago. 0:02:32.520 --> 0:02:33.959 I think it was a year ago. I think I 0:02:34.000 --> 0:02:35.000 talked about it on the show. 0:02:35.040 --> 0:02:38.720 So one of my wife's friends they played bingo on 0:02:38.760 --> 0:02:41.399 a semi regular basis, and so I went down there 0:02:41.520 --> 0:02:44.480 to the church. There was a church Friday night bingo 0:02:45.360 --> 0:02:48.120 and I sh had a good time, which I believe 0:02:48.160 --> 0:02:50.320 means I'm getting old. I thought it was fun. They 0:02:50.320 --> 0:02:52.280 had like an app you could futs around on your 0:02:52.320 --> 0:02:54.160 phone or you could do the card thing with the 0:02:55.160 --> 0:02:57.320 highlighters and all that. But I had a good time, 0:02:57.840 --> 0:03:01.440 and I'll probably play bingo again, but not too often. 0:03:01.720 --> 0:03:03.960 So on this podcast we have it's a Mickey Mouse 0:03:04.080 --> 0:03:07.960 kind of operation. The word of the week, the word 0:03:08.160 --> 0:03:12.000 of the week, and it's all about the chocolate. We'll 0:03:12.000 --> 0:03:13.960 get to that. We have some foodie fun and who 0:03:14.000 --> 0:03:16.880 knows what else will pop up on this podcast, but 0:03:16.919 --> 0:03:21.720 we begin with this. So it is a Mickey Mouse 0:03:22.120 --> 0:03:25.480 kind of operation. So a couple months ago, yours truly 0:03:26.080 --> 0:03:30.200 did something I'm very good at. I complained about the 0:03:30.240 --> 0:03:31.400 prices of Disneyland. 0:03:31.600 --> 0:03:35.000 I came up in conversation. I'm not exactly sure how 0:03:35.040 --> 0:03:35.680 it came up. 0:03:36.560 --> 0:03:40.880 Might have been because our friend, the FSR Tech Queen 0:03:41.080 --> 0:03:43.080 has a Disney pass and she goes all the time 0:03:43.120 --> 0:03:45.640 and she posts photos and all that stuff, and I 0:03:46.440 --> 0:03:51.600 got on my soapbox and started ranting and raving about 0:03:51.640 --> 0:03:55.720 how expensive it is at the Magical Kingdom. Despite living 0:03:56.120 --> 0:04:03.000 relatively close, relatively close to to Disneyland, rarely go. It's 0:04:03.040 --> 0:04:05.440 just too expensive and it's not worth the money and 0:04:05.480 --> 0:04:09.440 all that stuff. Well, an eagle eared not ied, an 0:04:09.480 --> 0:04:16.279 eagle eared listener felt pity on this quagmire, and so 0:04:16.680 --> 0:04:20.320 I would like to tip the microphone to Ken in 0:04:20.839 --> 0:04:21.640 South Oce. 0:04:21.720 --> 0:04:23.160 You know, Ken has been a long. 0:04:22.960 --> 0:04:27.360 Time supporter of the Overnight Show and has been with 0:04:27.400 --> 0:04:29.040 the show for many, many years. 0:04:30.240 --> 0:04:32.520 I didn't realize this at the time, but I met Ken. 0:04:33.240 --> 0:04:38.760 Came to the infamous Baker's Field Malar meet and greet, 0:04:38.960 --> 0:04:42.440 which was next level. That was the one that was 0:04:42.480 --> 0:04:47.560 thrown by Rod, the ambassador of Bakersfield, and it was 0:04:47.600 --> 0:04:50.480 a rip roaring good time. I had a great meal, 0:04:50.560 --> 0:04:54.560 went to the Bakersfield Blaze game and it was blazing. 0:04:55.040 --> 0:04:58.719 We closed down this minor league team in Bakersfield. We 0:04:58.760 --> 0:05:01.760 had a good time. It was fun, I very hot, 0:05:02.720 --> 0:05:06.400 a lot of crazy things. Air Force Andrew got kicked 0:05:06.400 --> 0:05:09.160 out in the second inning and then tried to sneak 0:05:09.200 --> 0:05:14.440 back in to the game, which was, which was interesting. Anyway, 0:05:14.480 --> 0:05:15.800 Ken had been there. I didn't reach it. 0:05:15.880 --> 0:05:17.479 I didn't realize that he had reached out to me. 0:05:18.560 --> 0:05:20.599 It's been a long time p won of the show, 0:05:21.440 --> 0:05:26.680 and he said, hey, listen, you know I I can 0:05:27.680 --> 0:05:30.279 invite you. I would like to invite you to come 0:05:30.320 --> 0:05:33.719 to Disneyland as my guest can may or may not 0:05:33.920 --> 0:05:38.160 work there, and so I think he does, but in 0:05:38.160 --> 0:05:38.960 fact I know he does. 0:05:39.080 --> 0:05:44.040 Anyway, so at first now I did not respond right away. 0:05:44.120 --> 0:05:44.440 I did not. 0:05:44.600 --> 0:05:48.200 I did not recognize the random account. I get a 0:05:48.200 --> 0:05:52.039 lot of very interesting messages that pop up on my 0:05:52.839 --> 0:05:56.360 direct messages, and some I want to scream at. Some 0:05:56.440 --> 0:05:59.640 I just delete immediately. They come in all shapes and sizes. 0:05:59.640 --> 0:06:02.000 I don't even know who most of these people are. 0:06:02.080 --> 0:06:06.720 Sometimes I see some names that I recognize. So anyway, 0:06:06.720 --> 0:06:08.760 he sends me a message on Facebook, and I'm a 0:06:08.760 --> 0:06:11.880 little slow on that, so I didn't respond right away. 0:06:12.360 --> 0:06:15.599 I get a lot of messages every day. Many of 0:06:15.640 --> 0:06:18.200 them are you know, you're an a hole. I'd just 0:06:18.240 --> 0:06:21.200 say that, you know, you rip my favorite player. Others 0:06:21.240 --> 0:06:23.720 are I like that that was a good segment. Or 0:06:24.120 --> 0:06:27.359 then there's people that are like, hey, you got a 0:06:27.400 --> 0:06:29.919 speeding ticket and you didn't pay for it. 0:06:29.920 --> 0:06:33.160 You know, the scam artists. So it's all all kinds, 0:06:33.200 --> 0:06:33.760 as I said. 0:06:34.960 --> 0:06:38.160 So I did not respond right away, and I thought 0:06:38.160 --> 0:06:41.200 originally I was getting punked. It turns out it was legit. 0:06:41.440 --> 0:06:44.839 So we then played a game of tag trying to 0:06:44.839 --> 0:06:47.680 work out the logistics, which is always the hardest part, right, 0:06:47.839 --> 0:06:49.760 I don't want to inconvenience Ken. Ken's like, hey, I 0:06:49.760 --> 0:06:52.720 want you to come to Disneyland, but I want to 0:06:52.760 --> 0:06:55.680 work with his schedule and I have some things playing, 0:06:55.720 --> 0:06:59.960 and so, long story longer, the planets all lined up 0:07:00.080 --> 0:07:05.279 up this past weekend and it was on like Disney Kong. 0:07:06.440 --> 0:07:10.160 It was me and the wife flashed back to our childhood. 0:07:10.200 --> 0:07:14.920 We met Ken over there at Disneyland and had a 0:07:14.960 --> 0:07:15.600 wonderful time. 0:07:15.840 --> 0:07:17.480 It was a really fun day. 0:07:18.880 --> 0:07:21.480 It was a long day, but it was a fun 0:07:21.560 --> 0:07:24.400 day at the happiest place on Earth, the Magical Kingdom, 0:07:25.040 --> 0:07:25.400 and it. 0:07:25.440 --> 0:07:28.920 Was packed wall to wall with humanity. 0:07:29.000 --> 0:07:33.360 Although may I point out it is interesting to note 0:07:33.800 --> 0:07:39.000 that since Disney now tracks exactly who can go and 0:07:39.080 --> 0:07:41.040 who's allowed in and who's not allowed in, you had 0:07:41.040 --> 0:07:43.920 to have a reservation and all that stuff. It is 0:07:43.960 --> 0:07:46.800 not nearly as busy as I remember it when I 0:07:46.880 --> 0:07:49.400 was a kid, because I used to have a pass 0:07:49.960 --> 0:07:51.720 because it was really cheap when I was growing up 0:07:52.360 --> 0:07:55.080 to get a pass to Disneyland if you lived in 0:07:55.120 --> 0:07:59.760 Socoal So I would go on a regular basis. 0:08:00.400 --> 0:08:07.120 And during the summer in June, July and August, oh 0:08:07.160 --> 0:08:09.200 my god, it was. 0:08:09.520 --> 0:08:14.200 Bumper to bumper. You couldn't no elbow room. Now it 0:08:14.320 --> 0:08:15.840 was busy. I don't want to make it seem like 0:08:15.880 --> 0:08:21.000 it wasn't busy, but it was manageable. It was manageable humanity, 0:08:21.360 --> 0:08:24.560 unlike back in the olden days where they would have 0:08:24.720 --> 0:08:27.800 overflow crowds and they need people to leave and all 0:08:27.800 --> 0:08:32.160 that stuff. So we took out the machete, if you will, 0:08:32.240 --> 0:08:35.480 the imaginary machete, and navigated our way through the mass 0:08:35.520 --> 0:08:36.040 of people. 0:08:36.520 --> 0:08:39.080 Now, the key to Disney we've learned over the years, 0:08:39.200 --> 0:08:39.880 is the locker. 0:08:40.720 --> 0:08:43.480 Whether you go to Disneyland or Disney World, you've got 0:08:43.520 --> 0:08:46.480 to have the locker in the right place, the right 0:08:46.559 --> 0:08:50.400 part of the park. And in Disneyland, there's California Adventure, 0:08:50.440 --> 0:08:52.440 there's Disneyland, and so you have to figure out you 0:08:52.440 --> 0:08:55.240 want the locker and which part do you want the locker, 0:08:55.280 --> 0:09:00.200 and we chose Disneyland because that's our rog favorite. You 0:09:00.280 --> 0:09:02.040 got the snacks, you got the water, you got the 0:09:02.080 --> 0:09:05.600 backup chargers, all that stuff. And I learned this long 0:09:05.600 --> 0:09:09.280 ago that success in life, whether it's even going just 0:09:09.320 --> 0:09:13.800 to Disneyland or working your job, ninety percent is preparation 0:09:14.040 --> 0:09:17.440 and only about ten percent is perspiration, meaning you should 0:09:17.480 --> 0:09:21.960 always overprepare and then just go with the flow and 0:09:22.000 --> 0:09:25.240 hope it it's all for nothing. That's my mantra, Like 0:09:25.280 --> 0:09:28.559 when I get ready for the Overnight show, even this podcast, 0:09:29.400 --> 0:09:33.520 way too much preparation, way too much preparation. But my 0:09:33.679 --> 0:09:38.080 philosophy is I don't want to be caught flat footed. 0:09:39.360 --> 0:09:43.439 I know from doing radio shows early on, where sometimes 0:09:43.520 --> 0:09:44.480 you wing it and. 0:09:44.440 --> 0:09:45.360 Oftentimes it's fine. 0:09:45.400 --> 0:09:47.240 There's a lot of people that don't do any prep 0:09:47.440 --> 0:09:50.920 and you can tell who they are because it sounds 0:09:50.960 --> 0:09:52.640 like it, but you know there are people that can 0:09:52.679 --> 0:09:57.320 pull it off. But generally speaking, my philosophy. 0:09:56.720 --> 0:09:58.440 Has always been I'm gonna be overprepared. 0:09:58.480 --> 0:10:01.319 I want to be ready to go so I don't 0:10:01.400 --> 0:10:05.000 need to depend on any crutches. The people I work 0:10:05.040 --> 0:10:08.000 with who sometimes show up and sometimes don't. Sometimes they're engaged, 0:10:08.040 --> 0:10:09.240 sometimes they're not engaged. 0:10:09.800 --> 0:10:11.120 The phones. 0:10:11.160 --> 0:10:12.439 I don't want to be dependent on the phones, which 0:10:12.440 --> 0:10:15.320 which actually worked out because we went about ten days 0:10:15.920 --> 0:10:19.960 with the phones not working. So we went about almost 0:10:19.960 --> 0:10:21.240 two weeks with no phones. 0:10:21.679 --> 0:10:22.280 But it was fun. 0:10:22.280 --> 0:10:25.480 They show didn't miss a beat because we had plenty, 0:10:26.160 --> 0:10:29.400 plenty of content ready to go right. 0:10:29.480 --> 0:10:33.120 So again, always overprepair. Hopefully you don't need it. 0:10:33.280 --> 0:10:35.600 But you do it. And so I'm like, that's what 0:10:35.640 --> 0:10:37.720 I did with Disney. So we started out actually at 0:10:37.760 --> 0:10:39.559 California Adventure and. 0:10:40.480 --> 0:10:41.040 Packed in. 0:10:43.440 --> 0:10:45.719 The cool thing that you know, even though it was 0:10:46.160 --> 0:10:47.559 was packed and there was a lot of people there. 0:10:47.600 --> 0:10:50.719 The cool thing that I like is going to Disneyland 0:10:50.800 --> 0:10:53.480 during the summer is like going to a zoo. It's 0:10:53.520 --> 0:10:56.680 the Disney zoo. You're not going to see an elephant, 0:10:56.960 --> 0:10:58.960 not a real one. You're not going to see a draft, 0:10:59.120 --> 0:11:02.680 not a real one. You won't see any rhinos. It's 0:11:02.679 --> 0:11:03.440 a human zoo. 0:11:04.360 --> 0:11:06.720 It's like a Whitman's sampler. 0:11:07.640 --> 0:11:10.200 And the great thing about us people is become in 0:11:10.240 --> 0:11:13.440 all shapes and sizes, right the fat people, skinny people, 0:11:13.480 --> 0:11:17.920 young people, old people, people from here there, everywhere, all 0:11:17.960 --> 0:11:20.320 different backgrounds right, the Rainbow Coalition. 0:11:20.400 --> 0:11:20.960 It doesn't matter. 0:11:21.160 --> 0:11:26.280 Everyone's all just hanging out and happily emptying their wallets for. 0:11:26.360 --> 0:11:30.040 Disney merch that's overpriced and food and all that. 0:11:31.240 --> 0:11:35.400 Now, as far as the rides are concerned, the first 0:11:35.480 --> 0:11:40.720 ride we started out og this is a classic Pirates 0:11:40.760 --> 0:11:41.559 of the Caribbean. 0:11:42.760 --> 0:11:43.400 I love it. 0:11:43.160 --> 0:11:50.880 It's calm, it's dark, the line moves pretty fast. It's 0:11:50.920 --> 0:11:53.920 a classic Disney experience, and it flashes back to it, 0:11:53.920 --> 0:11:56.520 and it was a timeless classic. I flashed back to 0:11:56.559 --> 0:12:00.000 when I was eight years old and I'd run around 0:12:00.080 --> 0:12:02.800 with my brother and we'd run through all the rides 0:12:02.800 --> 0:12:04.400 and we'd try to go on Pirates of the carib 0:12:04.400 --> 0:12:06.520 Mean as many times as we can, because there was 0:12:06.559 --> 0:12:09.520 never any line in those days. As far as snacks 0:12:09.520 --> 0:12:14.839 are concerned, since Ken hooked us up, we're like, we're 0:12:14.840 --> 0:12:16.800 gonna go big on the snacks. We're gonna spend our 0:12:16.800 --> 0:12:18.319 money on the stand. So we went big. We had 0:12:18.360 --> 0:12:21.920 I had a Mickey Mouse pretzel, not bad, not bad. 0:12:22.000 --> 0:12:24.679 My wife went with the Truro. I had one of those. Also, 0:12:25.120 --> 0:12:28.520 the six dollars bucket of popcorn, not the fifteen dollars bucket. 0:12:28.520 --> 0:12:32.280 With the souvenir container, six dollar bucket of popcorn, had 0:12:32.320 --> 0:12:39.679 the iconic Disney corn dog and Chips Delicious Chef's Kiss 0:12:39.760 --> 0:12:40.640 right wonderful. 0:12:41.440 --> 0:12:42.000 I had that. 0:12:42.520 --> 0:12:44.079 Some of the other rides we went on, I didn't 0:12:44.600 --> 0:12:46.959 take notes on everything. One of the Jungle Book crews 0:12:48.040 --> 0:12:52.959 because why not, Indiana Jones. Those rides are side by 0:12:53.040 --> 0:12:57.719 side the Haunted Mansion, Ooh spooky. 0:12:58.440 --> 0:13:01.320 We went on Monsters Inc. In California Adventure. 0:13:01.600 --> 0:13:06.080 The reason we did that is because the wife's friends 0:13:07.400 --> 0:13:10.160 came and they have Disney passes. And then one of 0:13:10.160 --> 0:13:14.840 my wife's friends brought her her daughter who's like seven 0:13:14.920 --> 0:13:17.839 years old, and so we were like, we got to 0:13:17.840 --> 0:13:20.720 do some kids stuff. So we did Monsters Inc. Astro 0:13:20.880 --> 0:13:25.719 Blasters and it's a small world for the kid, it's 0:13:25.720 --> 0:13:26.520 a sacrifice. 0:13:26.600 --> 0:13:30.480 Now, the coolest ride is the newest. 0:13:30.120 --> 0:13:33.719 Ride that we had not been on, so went to 0:13:33.960 --> 0:13:37.720 last time, went to Disneyland. Star Wars Land had just opened. Fact, 0:13:37.800 --> 0:13:41.480 we went with Wrecket Ralph Ralph Irvin, who you might 0:13:41.559 --> 0:13:44.080 remember if you're a fan of Fox Sports Radio. Ralph 0:13:44.760 --> 0:13:48.319 a friend of mine and he lives in Vegas now. 0:13:48.320 --> 0:13:50.200 But Ralph had a hook up and so we went 0:13:50.240 --> 0:13:52.240 and hung out and told stories about. 0:13:52.040 --> 0:13:54.480 The Mighty six ninety and all that stuff, and Ralph. 0:13:54.240 --> 0:13:57.760 Was great, very kind, And so we went to Star 0:13:57.800 --> 0:14:00.920 Wars Land went on the Millennial Falcon ride. But this 0:14:01.080 --> 0:14:03.360 time we went on the Rise of the Resistance, right, 0:14:03.360 --> 0:14:07.280 which I'm assuming was not open. Was not open the 0:14:07.400 --> 0:14:10.600 last time we were at at Disneyland, and it was 0:14:10.800 --> 0:14:16.120 It was great fully immersive ride, and man was it. 0:14:15.800 --> 0:14:19.240 It was just perfect. I don't know where that was hiding. 0:14:19.320 --> 0:14:23.320 I had not heard about that, but man, alive, that 0:14:23.640 --> 0:14:29.280 was outstanding. They nailed it. They who made it, But 0:14:29.360 --> 0:14:35.000 whoever made it, they absolutely dominated. It is really really good, 0:14:35.080 --> 0:14:38.120 and I have a feeling that all future rides are 0:14:38.200 --> 0:14:40.920 going to be almost exactly like that in one way 0:14:41.000 --> 0:14:44.840 or another. I turned the page on that time. Now 0:14:45.000 --> 0:14:49.360 for the word of the week. The word of the 0:14:49.400 --> 0:14:51.840 week now, the word of the week this week is 0:14:51.920 --> 0:14:56.080 a term that is often used in military jargon. 0:14:56.960 --> 0:15:00.120 It's it's used for punctuality. 0:15:00.880 --> 0:15:05.200 Ship shape refers to something being clean, tidy, well organized, 0:15:06.160 --> 0:15:11.560 and it means listen, you're neat your orderly right, your appearance. 0:15:12.240 --> 0:15:15.400 If you're in the military. Mentioned my son in the 0:15:15.400 --> 0:15:17.840 military now joining the marines and you got to have 0:15:17.920 --> 0:15:18.720 that ready. 0:15:18.480 --> 0:15:19.680 To go and all that stuff. 0:15:20.000 --> 0:15:23.200 So the word of the week is ship shape, which 0:15:23.320 --> 0:15:28.000 again means neat, tidy, in excellent order and all that stuff. 0:15:28.040 --> 0:15:33.800 It actually it's birthplace was in Britain. It is a 0:15:33.840 --> 0:15:39.240 British term ship shape, and it stems from the British 0:15:39.280 --> 0:15:44.000 maritime industry and it has continued. It goes back to 0:15:44.080 --> 0:15:50.320 the historical domination of the British Navy and the merchant 0:15:50.320 --> 0:15:55.520 fleets from Britain, and so it has obviously evolved over 0:15:56.280 --> 0:15:59.240 the term. You know, the years that we've used the term, 0:15:59.400 --> 0:16:05.240 the term shipshape originally was ship shapen and that that 0:16:05.400 --> 0:16:09.520 older version goes all the way back to the sixteen forties, 0:16:10.440 --> 0:16:13.680 and think about that, that is an. 0:16:13.640 --> 0:16:15.040 Insane amount of time. 0:16:15.120 --> 0:16:18.200 So in the sixteen forties they had that it was 0:16:18.400 --> 0:16:24.560 directly combined the noun ship with shapen. 0:16:24.480 --> 0:16:26.480 Meaning obviously shaped and all that stuff. 0:16:27.120 --> 0:16:31.560 And the implication was it was formed or arranged in 0:16:31.600 --> 0:16:35.040 the manner of a ship where the you know, back 0:16:35.080 --> 0:16:38.720 in those days in the sixteen hundreds, this was the 0:16:38.760 --> 0:16:40.360 way to get around the world, right if you go 0:16:40.360 --> 0:16:41.680 out in the ship and you didn't know how long 0:16:41.760 --> 0:16:43.560 you were going to be on the ship. You didn't 0:16:43.600 --> 0:16:45.600 know what the weather was going to be like, but 0:16:45.960 --> 0:16:48.560 space was limited. That's obvious. You don't need me to 0:16:48.560 --> 0:16:51.680 tell you that. So and also when you're on a 0:16:51.720 --> 0:16:57.360 boat for a long time, there's hygiene issues because there's 0:16:57.880 --> 0:17:00.000 nowhere to throw your trash other than just throw it 0:17:00.080 --> 0:17:02.280 over the side. But you need everything you have to 0:17:02.320 --> 0:17:04.800 have for the whole trip, and so neatness and. 0:17:04.800 --> 0:17:09.480 Proper stowage were essential, right. 0:17:09.560 --> 0:17:14.480 And over time, the term shipshapen got shaved away and 0:17:14.560 --> 0:17:17.960 it was shortened to shape because you know that end 0:17:17.960 --> 0:17:19.200 at the end is a problem. 0:17:19.760 --> 0:17:23.600 And so even to this day. That was the mid eighteenth. 0:17:23.040 --> 0:17:27.199 Century, it went from ship shapen to ship shape, and 0:17:28.480 --> 0:17:29.159 still to this day. 0:17:29.160 --> 0:17:30.160 I mean word that started. 0:17:30.680 --> 0:17:36.119 The first evidence of that term in written form was 0:17:36.160 --> 0:17:40.600 in sixteen forty four, so I mean think about sixteen 0:17:40.680 --> 0:17:41.240 forty four. 0:17:41.880 --> 0:17:43.080 It was in a dictionary. 0:17:44.000 --> 0:17:47.159 And here we are all these years later, and still 0:17:47.880 --> 0:17:49.320 we end up using the word. 0:17:49.480 --> 0:17:51.600 Not not all the time, obviously. 0:17:51.160 --> 0:17:55.400 But there it is the word of the week. The 0:17:55.440 --> 0:17:58.080 word of the week is ship shape. 0:17:59.480 --> 0:18:00.199 So turning a. 0:18:00.200 --> 0:18:04.920 Page on that, there's something that that kind of I 0:18:04.960 --> 0:18:05.199 don't know. 0:18:05.200 --> 0:18:07.480 If it got my attention, got my dander up? Is 0:18:07.520 --> 0:18:09.080 that a phrase? I got my dander up? I've used 0:18:09.080 --> 0:18:09.760 that phrase before. 0:18:10.280 --> 0:18:13.920 So the shopping going around I went to I saw 0:18:13.920 --> 0:18:19.080 some of this at Disney California Adventure, some of the 0:18:19.119 --> 0:18:22.320 stores in Downtown Disney, I think it was Downtown Disney. 0:18:23.040 --> 0:18:26.520 And then every time I've gone out to restaurants or 0:18:26.600 --> 0:18:30.200 different shopping things, I've seen Dubai chocolates. 0:18:31.280 --> 0:18:33.600 So I got to bug up. Mike took us. I 0:18:33.640 --> 0:18:37.640 was like, why, all of a sudden, in the last 0:18:38.240 --> 0:18:41.760 year we have seen these do Bai chocolates being marketed 0:18:42.840 --> 0:18:45.800 all over America? Like, what is behind that? 0:18:46.560 --> 0:18:50.400 So I fell down a rabbit hole and we can 0:18:50.640 --> 0:18:57.080 blame tick talk. That's right, we can blame TikTok for 0:18:57.880 --> 0:19:04.600 the overwhelming saturate of Dubai chocolate. Literally, the craze started 0:19:05.359 --> 0:19:10.840 in the US because of social media, and it is 0:19:10.920 --> 0:19:16.040 a masterclass in viral marketing. First of all, And you 0:19:16.200 --> 0:19:18.680 gotta have a story, right, You gotta have a story. 0:19:18.920 --> 0:19:20.600 That's one of the things we've talked about in previous 0:19:20.640 --> 0:19:26.320 episodes of the show is that even restaurants, they have 0:19:26.400 --> 0:19:28.720 to have the story, like you, mom and pop started 0:19:28.760 --> 0:19:31.600 here and they it was a small restaurant in the 0:19:31.640 --> 0:19:34.560 garage and then it grew and it became this massive 0:19:34.640 --> 0:19:36.720 thing and it was amazing and all that stuff. 0:19:37.040 --> 0:19:41.960 So anyway, here here's the origin story, if you will. 0:19:42.880 --> 0:19:47.680 It started on TikTok and there was a handcrafted bar 0:19:48.119 --> 0:19:54.240 from a chocolate tier in Dubai, and the chocolate in 0:19:54.320 --> 0:19:59.040 Dubai was layered with pistachio cream and it had it 0:19:58.800 --> 0:20:01.280 was it was a pastry and had different things mixed in, 0:20:01.800 --> 0:20:05.800 but the flavor was inspired by this Middle Eastern dessert 0:20:05.840 --> 0:20:09.320 which was mostly only consumed in the Middle East. So 0:20:09.880 --> 0:20:14.080 there was a fifteen second that's it, fifteenth TikTok. People 0:20:14.119 --> 0:20:16.920 have no attention span, So a fifteen second TikTok video 0:20:18.000 --> 0:20:24.400 showed the Ui Guy pistachio center and there was a 0:20:24.440 --> 0:20:26.639 snap to it that was satisfying. 0:20:26.080 --> 0:20:27.800 When you bite into it. But it had the Ui 0:20:27.800 --> 0:20:28.480 Gui center. 0:20:29.040 --> 0:20:32.080 And that video got one hundred and twenty million views, 0:20:33.160 --> 0:20:38.040 and that began. That was the seed that began the 0:20:38.080 --> 0:20:42.720 global obsession. Now keep in mind the numbers are doctored 0:20:42.760 --> 0:20:44.879 on social media, in my opinion, so one hundred and 0:20:44.880 --> 0:20:48.399 twenty million, there's a lot of people I'm gonna go 0:20:48.440 --> 0:20:49.760 out and a limit say it was not actually one 0:20:49.800 --> 0:20:56.520 hundred and twenty million people. Nonetheless, the original Dubai Chocolateeer 0:20:56.800 --> 0:21:00.320 Dubai bar was only sold in Dubai. 0:21:00.400 --> 0:21:02.560 And it was only made in these limited batches and 0:21:02.600 --> 0:21:02.879 all that. 0:21:02.960 --> 0:21:06.520 So that made it unique, that made it exclusive, that 0:21:06.600 --> 0:21:08.760 gave it this mystique. 0:21:09.040 --> 0:21:12.280 Remember the story, right, It's all about the story in marketing. 0:21:13.320 --> 0:21:19.280 And then some opportunistic business people realized, hey, we can 0:21:19.359 --> 0:21:25.400 capitalize on this. We can sell Dubai chocolate to major 0:21:25.960 --> 0:21:31.359 American businesses and they'll buy it because we've got a 0:21:31.440 --> 0:21:35.159 nice backstory, we've got a uniqueness, the mystique that it's 0:21:35.440 --> 0:21:39.119 only available in the Middle East, and this exclusive do 0:21:39.359 --> 0:21:42.959 buy chocolate tear and everyone in the world's gonna want this. 0:21:43.080 --> 0:21:47.679 And so some marketing people went to these, you know, 0:21:47.760 --> 0:21:52.239 these big conventions were it's like, remember years ago, there 0:21:52.320 --> 0:21:56.160 was a soft serve, there was frozen yogurt that were 0:21:57.000 --> 0:21:59.280 the fat it's a fat, right, is it a trender? 0:21:59.320 --> 0:22:01.800 Is it a fat? These things come along as everyone's 0:22:01.800 --> 0:22:02.600 selling chicken. 0:22:02.400 --> 0:22:05.560 Fingers for a while and then right now it's Dubai chocolates, 0:22:05.840 --> 0:22:09.480 and so some marketing people were able to capitalize on 0:22:09.880 --> 0:22:11.080 that TikTok video. 0:22:11.600 --> 0:22:14.879 They put up a presentation, a webinar if you will. 0:22:15.320 --> 0:22:18.600 Next thing, you know, you've got major American companies like 0:22:18.640 --> 0:22:24.000 Trader Joe's, Crumble Cookies, Costco, Shake Shack, I can go 0:22:24.080 --> 0:22:29.320 on on that have either used Dubai chocolate or reimagined 0:22:30.080 --> 0:22:35.640 Dubai chocolate. Right, it's essentially just milk, chocolate, pistachio. 0:22:35.040 --> 0:22:35.520 And crunch. 0:22:35.600 --> 0:22:38.920 Those are the three building blocks of the Dubai chocolate 0:22:39.920 --> 0:22:43.840 and that became synonymous for luxury. 0:22:44.480 --> 0:22:47.479 And you know, obviously it's a trend in all that stuff. 0:22:47.680 --> 0:22:52.000 But it started with the TikTok and then some marketing 0:22:52.040 --> 0:22:56.600 people sold it to these businesses and now it is 0:22:56.720 --> 0:23:01.760