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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 1: border and families will be protected.

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Speaker 2: Sponsored by the United States Department of Homeland Security.

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Speaker 3: All right, guys, welcome back another virtual episode edition, Quarantine edition.

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Speaker 4: So we got a very dope episode.

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Speaker 3: We're gonna highlight a very impressive entrepreneur, the Dune Thompson.

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Speaker 3: You probably saw his shirts, T shirts, hoodies worn by

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Speaker 3: a variety of different celebrities, mainly Envy. A lot of

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Speaker 3: people watch the Breakfast Club. He wears it a lot,

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Speaker 3: and it's called My God Versus My Enemies. That's the

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Speaker 3: name of like the I guess the most popular shirt

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Speaker 3: with the clothing brand itself. It's called Body of God Clothing.

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Speaker 3: So doing shout out. So I got Mike, Mike, Mike

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Speaker 3: really hooked this, hooked this up. He's actually been talking

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Speaker 3: about it for a while.

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Speaker 5: Definitely, I'm excited to be on here man. Now we

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Speaker 5: definitely probably played tag at some point last year, but

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Speaker 5: you know, we get caught up. But you know, everything

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Speaker 5: is timing, man.

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Speaker 4: Everything happened when it's supposed to happen.

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Speaker 2: The world sold down, so it's perfect time.

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Speaker 3: Yeah yeah, yeah, So first and foremost, thank you for

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Speaker 3: joining us.

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Speaker 4: Appreciate it.

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Speaker 5: Thank you guys for having me on my head.

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Speaker 4: For sure.

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Speaker 3: So, yeah, this is an interesting conversation because you know,

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Speaker 3: we like to highlight entrepreneurs and the clothing business is

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Speaker 3: something that we've we touched on before, but it's always

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Speaker 3: room the covering more. We haven't like really covered it

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Speaker 3: in depth, and especially from the merch standpoint as far

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Speaker 3: as hoodies, t shirts, because these are simplified items that

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Speaker 3: like when most people start a clothing brand, that's what

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Speaker 3: they start with.

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Speaker 4: T shirts, hoodies, sweatshit, stuff like that. Like we all

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Speaker 4: we are Alicia, that's what we have, right.

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Speaker 3: So it's like, you know, this is something that you

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Speaker 3: don't have to have a factory to do. You don't

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Speaker 3: have to have h you don't have to go to

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Speaker 3: f I T or one of these colleges to figure

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Speaker 3: this out. But it's something that's also difficult as well.

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Speaker 3: It's not easy, and especially to launch it on a

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Speaker 3: on a high level and to have you know, celebrities

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Speaker 3: wearing it and kind of go viral online and things that.

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Speaker 2: I think one of the most important things.

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Speaker 6: You need this vision and a plan, and you definitely

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Speaker 6: have both of them. So I'm excited for the world

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Speaker 6: to hear about it.

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Speaker 3: Yeah. Yeah, So this is something I think is going

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Speaker 3: to be a lot of value to a lot of people.

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Speaker 4: And whether you're in the clothing business or.

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Speaker 2: Not, I'm sure you're inspired by a lot of things.

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Speaker 6: Number One, there was an eviction process that that kind

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Speaker 6: of got got in the way of some things and

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Speaker 6: you battled a few breakups.

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Speaker 2: You want to get into that a little bit.

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Speaker 5: Yeah, we can get into that.

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Speaker 2: Yeah, let's talk about it.

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Speaker 5: So let's let's talk about that. So I was in

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Speaker 5: a relationship at that time and the person I was

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Speaker 5: in a relationship with, you know, and still got no animosity.

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Speaker 5: We don't speak or anything like that. But it was

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Speaker 5: just more of a situation where like you know, uh,

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Speaker 5: you it's a season. You learned that, like you know,

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Speaker 5: you can be with somebody and you know, think that

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Speaker 5: that's going to be forever. But you also, what I

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Speaker 5: learned from that situation is the minute you start putting

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Speaker 5: people over God, God has to be first in everything

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Speaker 5: you do, you know what I mean. And I learned that,

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Speaker 5: like you know, in Christianity, we know there's this verse

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Speaker 5: in the Bible, but we serve a jealous God. Like

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Speaker 5: you know what I mean, The minute you put somebody

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Speaker 5: over God, God is going to let you know, He's

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Speaker 5: going to give you an opportunity and you'll hear it

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Speaker 5: and you'll see it, and you know, sometimes you call

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Speaker 5: him bread flags. Those are the things that when God

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Speaker 5: shows you certain things and he says, look, I need

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Speaker 5: you to separate and be more focused on me. And

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Speaker 5: at that point I was like, nah, I'm not separating,

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Speaker 5: even though I've seen certain things that showed me that,

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Speaker 5: like at this point this season, but this person was over.

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Speaker 5: So now after God has has told you what you

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Speaker 5: need to do and you don't do it, the next

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Speaker 5: thing is God is going to do it and it's

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Speaker 5: gonna hurt. So there's a there's a there's a quote

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Speaker 5: that I've been living by this like last couple of weeks,

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Speaker 5: which is, if you were obedient when God first put

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Speaker 5: it on your heart, it wouldn't feel like much of

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Speaker 5: a sacrifice, you know what I mean. And that's with

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Speaker 5: anything we do, like when we think about like even

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Speaker 5: you guys, as you started this amazing, I want to

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Speaker 5: call it a podcast, but it's bigger than that. It's

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Speaker 5: a movement. I think with you guys, even starting that,

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Speaker 5: there were times when you think back to when you

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Speaker 5: felt like you should have made the move just do

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Speaker 5: you know what I mean? You just have to do

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Speaker 5: without really thinking overthinking things at times, and that time

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Speaker 5: when I was in that relationship, I definitely realized that,

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Speaker 5: like you know, once you start making when something once

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Speaker 5: you're making more deposits into a person, place, thing, and

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Speaker 5: they're making more withdrawals than deposits. Wish you then it's

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Speaker 5: not a balanced friendship relationship anything. So it just got

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Speaker 5: to a point that that person walked away from the relationship,

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Speaker 5: you know what I mean? And you know it's no

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Speaker 5: shade to it. I understand things happened and I had

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Speaker 5: to figure it out, but I was I was blown

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Speaker 5: away by this because I just like, I had invested

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Speaker 5: so much into this person in relationship that when that occurred,

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Speaker 5: I didn't know what to do next. So what did

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Speaker 5: I do? Just sat and got depressed. I really felt

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Speaker 5: I stayed in the house. I didn't work. I really

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Speaker 5: was like, you know what, I didn't really It was

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Speaker 5: never a point that I really said like, yo, I'm

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Speaker 5: gonna kill myself. But I can see where people when

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Speaker 5: they deal with these that thought bounces through your head

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Speaker 5: because you're just like, yo, life sucks, Like this was

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Speaker 5: not part of the plan. Like and then you're watching

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Speaker 5: this person thrive, and then you're like and and on

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Speaker 5: top of that, you still have to interact with that

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Speaker 5: person because we have so many mutual friends and you're

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Speaker 5: playing it cool when you're seeing them, You're saying, hey,

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Speaker 5: what's up, and you're and they're happy and celebrated, and

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Speaker 5: you're like, I'm dying over here.

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Speaker 2: Why I'm so starting.

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Speaker 5: The milk in the refrigerator because you've left me. So

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Speaker 5: you're sitting there and you're really like yo, and it's

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Speaker 5: not really at the end of the day, it's seasoned sometimes,

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Speaker 5: like you know what I mean. I never fought that

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Speaker 5: person for what happened, because you know, everything's a season

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Speaker 5: and you have to understand it. And sometimes you know,

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Speaker 5: like I said, God will always give you the opportunity

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Speaker 5: to know when the season is over. Now, if you

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Speaker 5: don't move, if you don't have the the I would

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Speaker 5: call it the relational intelligence that tells you when it's

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Speaker 5: time to separate from certain things, places, or people, then

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Speaker 5: when it does happen, you're going to be flat on

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Speaker 5: your face. So that time I had to you know,

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Speaker 5: I was in an apartment and just wasn't working. Really,

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Speaker 5: I actually had started working at Amazon at that time,

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Speaker 5: to be honest. That was another job that I did,

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Speaker 5: which was cool at the time, but it wasn't cool

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Speaker 5: enough to pay all the bills. Because once I started Amazon,

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Speaker 5: I was already I was already three months behind on

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Speaker 5: rent and I was just trying. But I wasn't really

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Speaker 5: doing that out of passion. I was just like working

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Speaker 5: because I was just like, I gotta I gotta eat,

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Speaker 5: you know what I mean. And at that point in time,

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Speaker 5: I really now, I'm really proving to my parents, you

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Speaker 5: didn't go to law school, this is what you get.

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Speaker 5: So I'm like, no, you know what, I'm definitely not

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Speaker 5: going back home. So I had to even go through

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Speaker 5: the process of going back. Finally, I just got to

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Speaker 5: the point when I came outside, car was gone. I

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Speaker 5: was like, you know what, I'm not sitting in this Wait.

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Speaker 2: Wait they repolled the vehicle or this is like New

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Speaker 2: Jersey drive.

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Speaker 5: I took the car outside and it was an empty spot.

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Speaker 5: I was like, was I drunk last night night? I

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Speaker 5: parked somewhere else? Walking around, the car is gone, you

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Speaker 5: know what I mean? I was tight because I had

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Speaker 5: a couple fly sneakers in it, two and everything. Man.

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Speaker 5: I really even tried to just get those back at

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Speaker 5: that point. But in that space, the only thing, the

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Speaker 5: only thing I was left with at that time was

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Speaker 5: my faith and being in that time that I was

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Speaker 5: just dealing with like being folks. I had to focus

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Speaker 5: on God a little bit more. I was in church

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Speaker 5: a lot more. I was in church on Sunday, I

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Speaker 5: was in Bible study on Tuesday, I was in Midday

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Speaker 5: Word on Thursday. It gives you an opportunity to like,

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Speaker 5: but it does give you an opportunity to focus on

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Speaker 5: what's more important. So in that time, I had to

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Speaker 5: be faithful over little things so that God can make

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Speaker 5: you a master of many things, you know what I mean.

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Speaker 5: And that's kind of like what really happened is that

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Speaker 5: I started, you know, doing a lot, working at a

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Speaker 5: lot of homeless shelters, Like I just felt the need

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Speaker 5: to be given back, you know what I mean. That's

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Speaker 5: what I felt, Like I heard God say, you know

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Speaker 5: what I mean, give back. I would have little money

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Speaker 5: and somebody would ask me for money, and I would

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Speaker 5: just be like, I would give it. And it just

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Speaker 5: got to the point that like in that process, like

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Speaker 5: the idea came to me that I wanted to create

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Speaker 5: a clothing line. Like first it was really like I

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Speaker 5: can use this to bring in some type of finances,

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Speaker 5: you know what I mean. It's some additional money. But

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Speaker 5: in the same token. It was like I wanted a

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Speaker 5: brand that really gave people overall an opportunity to talk

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Speaker 5: about God, because I feel like now in this day

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Speaker 5: and age, it's so hard to have conversations about God.

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Speaker 5: Having a conversation about God nowadays, like having a conversation

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Speaker 5: or like around November and asking somebody who they're voting for,

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Speaker 5: you know what I mean, And it's a crazy conversation

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Speaker 5: to have. Even in this day. You would think that

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Speaker 5: everybody would just be like, you know, I'm not voting

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Speaker 5: for Trump. But at this time we know now we're like,

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Speaker 5: let's hold a vote, Like, you know what I mean,

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Speaker 5: I'm not sure I'm not voting. It doesn't mean some

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Speaker 5: people are saying it doesn't matter to them. But like

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Speaker 5: in that same token, when it came to talking about God,

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Speaker 5: it's a tough topic because people are very politically correct

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Speaker 5: when it comes to talking about faith.

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Speaker 3: It's funny you say that, because that's what they always say,

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Speaker 3: never talk about politics or religion, and you just did

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Speaker 3: both of those.

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Speaker 5: Yeah, have no fear of talking about that politics. I'm

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Speaker 5: probably more like liable to like and I've already pulled

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Speaker 5: the cat out the bag on that one. But I

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Speaker 5: do feel like, yeah, I understand how touching that topic

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Speaker 5: is because I really you know, that's one of the

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Speaker 5: things I don't know, Like you know we were talking about.

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Speaker 5: I think prior to this we had mentioned the power,

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Speaker 5: but I don't know. But we'll get into that also,

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Speaker 5: Like that's why for me, I don't really talk about politics.

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Speaker 5: I just know, like what I feel is right and

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Speaker 5: what I feel is wrong. But bringing that back, taking

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Speaker 5: that back and talking about the brand. So I wanted

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Speaker 5: to start a brand that specifically focused on giving people

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Speaker 5: an opportunity to talk about God. But I actually ever

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Speaker 5: happened to open your mouth, you know what I mean.

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Speaker 5: So you know, that's when my guy versus My enemies

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Speaker 5: came about, you know what I mean, And my God

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Speaker 5: versus my enemies really my enemies. At the time when

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Speaker 5: I started that was like I didn't have physical enemies.

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Speaker 5: I felt like I get love from everybody that's from

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Speaker 5: my area, whether it's New York, Jersey, whatever, I get

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Speaker 5: a lot of love. But the biggest things my enemies

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Speaker 5: was dealing with, like mental health. I realized how much

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Speaker 5: of an issue that was, Like when people deal with

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Speaker 5: depression and people deal with anxiety. I started to learn

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Speaker 5: about those things, and I'm like, you know, it's not

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Speaker 5: a myth, it's just not I used to hear about it,

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Speaker 5: and I used to like be tripping, she's having anxiety.

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Speaker 5: It's like, Aha, she tripping, you know what I mean?

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Speaker 5: I said? Or even like dealing with functional bipolar people,

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Speaker 5: you know what I mean, Like I have friends that

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Speaker 5: I had to find out that they're functionally bipolar. I'd

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Speaker 5: be like, Yo, that's crazy, Like I would leave my

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Speaker 5: kid with you, you know what I mean. So that's it's

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Speaker 5: finding out these things and so my enemies. At that time,

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Speaker 5: I felt like without God, I would have never been

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Speaker 5: able to battle those you know, deal with those things.

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Speaker 5: So you know, like you learned that, you know, depression

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Speaker 5: is a thing. It's something that if you don't deal

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Speaker 5: with it can overtake your mind's spirit, you know what

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Speaker 5: I mean. So that's kind of like where the first design,

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Speaker 5: which was my God versus my enemies, came about, and

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Speaker 5: it's still the main design because it's it's what people

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Speaker 5: like focus on, like that particular like statement, no matter

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Speaker 5: where you go, if you're wearing it, if you're walking

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Speaker 5: down the street and you have my God versus my

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Speaker 5: enemy's uh hoodie or sweatshirt on. Someone's gonna say to

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Speaker 5: you like either you have an old, older black lady

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Speaker 5: who's going to say, yes, Jesus God.

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Speaker 4: Me let me ask you God, let me ask you.

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Speaker 3: That that actually brings an interesting point because in the

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Speaker 3: next segment, what we're going to do next is going

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Speaker 3: to the business behind the clothing brand. But so we

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Speaker 3: haven't we haven't spoken about religion or Lisia. We actually

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Speaker 3: we invited a big time passed on. We're still waiting

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Speaker 3: accept but but you know, we we we we've kind

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Speaker 3: of stayed away from religion. It's a very touchy topic.

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Speaker 3: But the thing the thing about.

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Speaker 4: It is that.

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Speaker 3: It's it's it's interesting, especially from from a business standpoint,

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Speaker 3: because it's it's a thin line, right, and it's like

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Speaker 3: like Kanye right when he put the Jesus not Jesus Walk.

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Speaker 3: What's his last album, Yeah, Jesus King, Jesus King, Jesus

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Speaker 3: Jesus King. Yeah, so yeah, he put his two albums.

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Speaker 4: A lot of people.

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Speaker 5: Didn't know that there was a separate album that dropped

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Speaker 5: in December that was called Jesus Is Born. Jesus King

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Speaker 5: Is the first one that came out. Jesus is Born

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Speaker 5: is the one everybody was really expecting when it would

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Speaker 5: be like a whole bunch of choir and singing and

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Speaker 5: not really it's probably like seven percent Kanye and mostly

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Speaker 5: like choir singing.

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Speaker 4: That's what he should have did.

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Speaker 2: I want to see that?

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Speaker 5: Man?

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Speaker 2: Powerful?

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Speaker 4: Yeah? Well different and that's a powerful thing. Shout out

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Speaker 4: to Kanye shot. Yeah.

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Speaker 3: So, but he got a lot of pushback because people

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Speaker 3: felt like, all right, are you capitalizing off of faith?

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Speaker 3: Are you profiting off of religion? And then you know,

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Speaker 3: it's always been a debate with pastors and especially like

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Speaker 3: big time pastors.

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Speaker 4: It's a very thin line.

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Speaker 3: But people are very passionate about their religion, right, and

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Speaker 3: I feel like what better way to promote religion and

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Speaker 3: what you believe in than to wear it? So to

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Speaker 3: me it makes sense. But were you ever conflict? Did

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Speaker 3: you ever get any pushback within the religious community as.

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Speaker 4: Like, yeah, how do you feel about that?

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Speaker 5: Oh? Man, that's a topic in itself. That man that

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Speaker 5: at one point for me that once I had gotten

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Speaker 5: to a certain space, that created anxiety for me, like

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Speaker 5: the conversation of it, like because you just never know

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Speaker 5: what angles someone that's coming at you and when they

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Speaker 5: talk about like the brand. So I'm a Christian, you

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Speaker 5: know what I mean, that's who I am, very solid

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Speaker 5: in my faith. But if you if you check out

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Speaker 5: my even my Bible, this unconventional Christian you know what

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Speaker 5: I mean. And I get pushed back from that, like

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Speaker 5: I get I get nine hundred MS that says, excuse me.

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Speaker 5: I would like for you to detail.

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Speaker 2: To me what all THEO come to speak to you.

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Speaker 5: Yes, I love God and I believe Jesus Christ is

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Speaker 5: the son of God. Yes, but I also believe I

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Speaker 5: am very honoring of the fact that I believe all

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Speaker 5: faiths do serve one God. I'm not here to break

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Speaker 5: that down in detail because I have I can't tell

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Speaker 5: you and I can explain to somebody why I believe

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Speaker 5: it's I can't explain to you why your God and

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Speaker 5: my God is the same. But more importantly, I can't

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Speaker 5: tell you that I know that God is love, right,

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Speaker 5: that's what I feel like God is equal to love.

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Speaker 5: And you know when people always talk about love changing

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Speaker 5: the world, that's when I think about that. More importantly,

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Speaker 5: like that's why for me, the brand is so important

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Speaker 5: to me because I know that like God is love,

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Speaker 5: and love is the one thing needed to change the world.

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Speaker 5: So when I think about when I have these conversations

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Speaker 5: and people talk to me and they're asking me, like, so,

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Speaker 5: when I wear your brand, am I wearing it as

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Speaker 5: a Christian? Am I wearing it? Is it against your Christian?

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Speaker 5: Does that mean me as a Muslim or me as

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Speaker 5: an atheist? Does this mean that I'm representing the Christian faith? No,

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Speaker 5: I'm like, when the first thing is my God, my

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Speaker 5: God in that sense, when you talk about this particular brand,

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Speaker 5: when you talk about this item right here, like the

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Speaker 5: God with like it's the God within you, you know what

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Speaker 5: I mean. Like, so when somebody's seen with the God

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Speaker 5: with like, the God within you is what's against your enemies.

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Speaker 5: So like, I try not to to get into these

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Speaker 5: big battles of who and what God we serve, because

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Speaker 5: that's where I feel like a lot of people. I

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Speaker 5: feel like a lot of people lose people because their

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Speaker 5: biggest focus is religion, not relationships. You know what I mean.

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Speaker 5: For me, it's creating relationships with people and having conversations

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Speaker 5: with people and understanding that we are all different in

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Speaker 5: every sense. If I'm trying to put a label on

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Speaker 5: who every single person is. That's like division, you know

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Speaker 5: what I mean, Like I meet a Muslim person, I'm

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Speaker 5: to this day, Like one of the biggest things I

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Speaker 5: started talking about with people like now is like I

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Speaker 5: want to start reading the Koran because it's important to

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Speaker 5: be knowledgeable, to be happy, able to have these conversations

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Speaker 5: with people. I'm not trying to press religion on anyone.

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Speaker 5: I do love God and I love Jesus Christ, and

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Speaker 5: that's who I am. But when it comes to the brand,

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Speaker 5: it's more about unity more than anything else. It's more

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Speaker 5: about trying to bring people together, you know what I mean.

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Speaker 5: It's so much division in our communities and just as

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Speaker 5: a whole that like we spend so much time trying to,

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Speaker 5: you know, label people instead of like figuring out how

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Speaker 5: we can be labeled as one, you know what I mean.

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Speaker 5: What's so divided. So that's why, like for me, I

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Speaker 5: try not to make it about religion, like you know

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Speaker 5: what I mean. This, Like I remember I was on

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Speaker 5: Sister Circle TV and I went in there and I

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Speaker 5: had like the noodle legs because my biggest fear was like,

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Speaker 5: oh my god, they're gonna ask me, what God do

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Speaker 5: you serve? You know what I mean? And I just

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Speaker 5: know for a fact, I've let God lead me into

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Speaker 5: all these situations. Even when I came on here. One

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Speaker 5: of the biggest things that I said was like, you know,

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Speaker 5: like you know, Godly you stand up and I sit down,

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Speaker 5: you know what I mean, because it's not this is

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Speaker 5: not about me. And it's like, I know, like you said,

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Speaker 5: you brought up the fact that people worry about like

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Speaker 5: you know, you know, profit and people worrying about money

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Speaker 5: and making money off. Like the biggest thing that people

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Speaker 5: will always see and say about this brand is that

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Speaker 5: we're always giving back, you know what I mean. It's

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Speaker 5: like we're constantly a place where we're sending cash apps

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Speaker 5: to people during this pandemic from the brand because we're

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Speaker 5: trying to like help people, we know how Like I

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Speaker 5: try not to hold on to anything, whether it's money,

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Speaker 5: whether it's it's it's the clothing I give it away.

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Speaker 5: That's the one thing that got me where I am

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Speaker 5: now is giving it away, you know what I mean.

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Speaker 3: And I think I think it's important to promote what

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Speaker 3: you believe in too, like I said, like I mean,

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Speaker 3: you I was I noticed that. It's like, my God,

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Speaker 3: that could be anything. You could be Jewish, Muslim, Christian,

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Speaker 3: Buddhast whatever. And also, I mean, I personally don't see

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Speaker 3: anything wrong with it, because it's like, if you're gonna

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Speaker 3: wear something, why not wear something and promote something. You

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Speaker 3: could be wearing something with you know, curses on it

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Speaker 3: and a whole bunch not to say, you know, to

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Speaker 3: each his own, but you're going to promote something when

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Speaker 3: you're wearing it.

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Speaker 6: I think I think the dopest thing about it, you

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Speaker 6: know what I mean is the fact that you're inviting

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Speaker 6: people into knowing God.

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Speaker 2: You know what I'm saying.

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Speaker 6: It, Like you said, it's really not specific. It's just

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Speaker 6: kind of a conversation starter. So imagine now like when

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Speaker 6: you walk into a church and it's my God versus

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Speaker 6: my enemies with a hoodie on, you know what I'm saying.

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Speaker 6: Like where we've been raised, it's like, yo, you gotta

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Speaker 6: be suited and booted with your Sunday best, and it's like, nah,

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Speaker 6: I'm coming as I am, and I'm coming with this

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Speaker 6: message because the first thing we look at and our

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Speaker 6: community we know for sure, and that's the reason why

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Speaker 6: we thought assets of about liabilities would be the perfect model.

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Speaker 6: Is because we look at what we have on it's

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Speaker 6: just natural. The first before we get to know a

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Speaker 6: person's name, before we get to know the background, what

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Speaker 6: are you wearing? And when you come through with that,

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Speaker 6: it's like, okay, now we have a conversation.

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Speaker 2: We can have one.

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Speaker 3: All right, So starting the clothing line, right, the first

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Speaker 3: thing I want to ask you is because it reminds

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Speaker 3: me of like how we started, like the assets over liability.

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Speaker 3: So we did the askol aliabilities. He was playing around

433
00:21:39,680 --> 00:21:42,320
Speaker 3: with different stuff, like different slogans of like because we

434
00:21:42,359 --> 00:21:44,560
Speaker 3: knew we have early a Leisure and we want to,

435
00:21:44,600 --> 00:21:48,280
Speaker 3: you know, have a brand merch brand that actually represents

436
00:21:48,280 --> 00:21:50,760
Speaker 3: Early A Leisia, Right, so I forgot what we came up.

437
00:21:50,760 --> 00:21:52,000
Speaker 4: We come up. We was coming with a bunch of.

438
00:21:53,520 --> 00:21:55,399
Speaker 3: So I was me and Mike was going back and

439
00:21:55,440 --> 00:21:58,119
Speaker 3: forth and I'm like assets over liabilities and he's like

440
00:21:58,160 --> 00:22:00,800
Speaker 3: all right. So then he had like my got drawing

441
00:22:01,320 --> 00:22:04,400
Speaker 3: and I'm like, nah, I want to like this assets

442
00:22:04,440 --> 00:22:06,560
Speaker 3: with the line and then in the middle of the

443
00:22:06,600 --> 00:22:09,720
Speaker 3: line over and then on the bottom of that liability.

444
00:22:09,720 --> 00:22:13,280
Speaker 3: So it's like assets over liabilities and then the line

445
00:22:13,320 --> 00:22:15,600
Speaker 3: and it's literally showing it. So he didn't really like

446
00:22:15,680 --> 00:22:17,560
Speaker 3: the idea at first. He's like, nah, should be this

447
00:22:17,600 --> 00:22:20,239
Speaker 3: way to but long story show, we agree on it

448
00:22:20,280 --> 00:22:22,760
Speaker 3: and it's been a hit and it's actually crazy because

449
00:22:22,760 --> 00:22:25,040
Speaker 3: now people is actually stole the idea.

450
00:22:25,359 --> 00:22:25,679
Speaker 4: Good thing.

451
00:22:25,720 --> 00:22:29,080
Speaker 3: We got a trademark, We sent letters out, so shame

452
00:22:29,160 --> 00:22:31,160
Speaker 3: on you if you've done that.

453
00:22:30,640 --> 00:22:32,280
Speaker 2: That's part of his that's part of.

454
00:22:32,800 --> 00:22:35,560
Speaker 4: Get to that. So how did you all?

455
00:22:35,640 --> 00:22:38,919
Speaker 3: Right, so you told us the story about you know,

456
00:22:40,359 --> 00:22:43,000
Speaker 3: getting into more into your religion and you decided that

457
00:22:43,040 --> 00:22:44,000
Speaker 3: you wanted to kind of.

458
00:22:44,040 --> 00:22:46,639
Speaker 4: You know, have God involved in the brand.

459
00:22:47,080 --> 00:22:49,320
Speaker 3: So how did the idea my god verse my enemies

460
00:22:49,320 --> 00:22:51,040
Speaker 3: and how did you just because that's I don't think

461
00:22:51,080 --> 00:22:54,400
Speaker 3: people understand like how you place something that is extremely important.

462
00:22:54,520 --> 00:22:55,400
Speaker 4: If I think if it.

463
00:22:55,320 --> 00:22:58,080
Speaker 3: Was assets over liabilities but it was not placed how

464
00:22:58,080 --> 00:23:01,440
Speaker 3: it is, it wouldn't have been as popular as it's been.

465
00:23:01,800 --> 00:23:07,480
Speaker 3: So your your slogan is like it's round, So how

466
00:23:07,600 --> 00:23:11,040
Speaker 3: did you come about like actually making that visually look

467
00:23:11,119 --> 00:23:12,880
Speaker 3: like that? Like was it a lot of going back

468
00:23:12,880 --> 00:23:14,879
Speaker 3: and forth in your head or like what was the process?

469
00:23:15,400 --> 00:23:19,439
Speaker 5: Not? You know what? And this very probably like I

470
00:23:19,520 --> 00:23:23,399
Speaker 5: might like kick myself in the butte for saying this,

471
00:23:23,680 --> 00:23:27,960
Speaker 5: having this conversation, but like at the time, my God

472
00:23:28,040 --> 00:23:30,439
Speaker 5: versus My Enemies was like the phrase was what I

473
00:23:30,480 --> 00:23:33,920
Speaker 5: came up with. But at the time we were dealing

474
00:23:33,960 --> 00:23:38,040
Speaker 5: with I had a graphic designer send me a few

475
00:23:38,119 --> 00:23:41,600
Speaker 5: mockups and then of how my God versus My enemies

476
00:23:41,600 --> 00:23:46,359
Speaker 5: would be. And one thing that I didn't like about

477
00:23:46,440 --> 00:23:48,879
Speaker 5: it was that the my God and my enemies were

478
00:23:48,960 --> 00:23:53,800
Speaker 5: the same size. So it to me said that that

479
00:23:56,080 --> 00:23:59,680
Speaker 5: my enemies was equal to God, you know what I mean.

480
00:24:00,119 --> 00:24:01,960
Speaker 5: So I wanted to make sure I kind of you know,

481
00:24:02,040 --> 00:24:06,080
Speaker 5: had them reduced the font. And then also it was

482
00:24:06,160 --> 00:24:08,320
Speaker 5: very popular at the time. You that you do guys,

483
00:24:08,359 --> 00:24:11,119
Speaker 5: do know it's like Detroit versus everybody they have you

484
00:24:11,160 --> 00:24:15,879
Speaker 5: know that that design And but the one thing you

485
00:24:16,000 --> 00:24:18,800
Speaker 5: learned in business wise is like, so we went with

486
00:24:18,920 --> 00:24:22,359
Speaker 5: my guy versus My enemy with that same the same font,

487
00:24:22,400 --> 00:24:24,280
Speaker 5: but just with we did a small change in it

488
00:24:24,320 --> 00:24:28,760
Speaker 5: because of me, the enemy smaller, and we ended up

489
00:24:28,840 --> 00:24:32,520
Speaker 5: having to deal with a lot of headache from people

490
00:24:32,520 --> 00:24:36,680
Speaker 5: from Detroit. It was like, yo, Detroit versus everybody. We

491
00:24:36,840 --> 00:24:40,160
Speaker 5: all stole that. It was like, no, there's New York

492
00:24:40,240 --> 00:24:42,040
Speaker 5: versus every New York versus.

493
00:24:42,080 --> 00:24:45,919
Speaker 2: Everybody got a couple of those joys nobody had.

494
00:24:46,280 --> 00:24:50,119
Speaker 5: Nobody had a trademark on any of those things because

495
00:24:50,720 --> 00:24:53,040
Speaker 5: you have to. This is where you learn the business. Now,

496
00:24:53,080 --> 00:24:56,800
Speaker 5: this is the part where for me, it's something I

497
00:24:56,800 --> 00:25:00,119
Speaker 5: have conversations with people about. Is just learning. Like like

498
00:25:00,440 --> 00:25:02,480
Speaker 5: before you put out, people always hit me you know

499
00:25:02,560 --> 00:25:04,359
Speaker 5: I have this design. I'm like, no, don't want to

500
00:25:04,359 --> 00:25:06,399
Speaker 5: hear it. Let's sign this NDA first, and then we

501
00:25:06,520 --> 00:25:09,359
Speaker 5: got a conversation because no one's gonna say I stole

502
00:25:09,400 --> 00:25:11,680
Speaker 5: your idea, you know what I mean? Anything. People always

503
00:25:11,680 --> 00:25:13,639
Speaker 5: come with me ideas that they think is dope for

504
00:25:13,920 --> 00:25:16,440
Speaker 5: my brand or even for their brand. But if it's

505
00:25:16,520 --> 00:25:18,440
Speaker 5: anything faith based, I don't want to have a conversation

506
00:25:18,480 --> 00:25:21,760
Speaker 5: about it without an NDA because these are stuff that

507
00:25:21,800 --> 00:25:23,440
Speaker 5: you learn.

508
00:25:23,800 --> 00:25:26,040
Speaker 3: Non disclosure agreement. Can you talk about that a little

509
00:25:26,040 --> 00:25:27,840
Speaker 3: bit for somebody I might not know what the NDA is.

510
00:25:28,920 --> 00:25:32,679
Speaker 5: It's just protective of both parties. You have a conversation,

511
00:25:32,880 --> 00:25:36,760
Speaker 5: you detail it, small words of what the conversation is about,

512
00:25:36,960 --> 00:25:39,960
Speaker 5: and just protect you, you know what I mean, because

513
00:25:40,520 --> 00:25:43,600
Speaker 5: you know I've definitely had conversations with people like people.

514
00:25:43,600 --> 00:25:45,639
Speaker 5: Somebody will come to me and say, yo, you should

515
00:25:45,760 --> 00:25:49,560
Speaker 5: come out with a God is God is Good shirt,

516
00:25:49,760 --> 00:25:52,520
Speaker 5: and I'm like, I have one that says God is good,

517
00:25:52,560 --> 00:25:55,280
Speaker 5: and we scratched out the good and put God is great.

518
00:25:55,440 --> 00:25:57,880
Speaker 5: But it's like when you put that out, they're like, yo,

519
00:25:58,000 --> 00:25:58,640
Speaker 5: I told.

520
00:25:58,400 --> 00:25:59,960
Speaker 2: You about that, right I was.

521
00:26:00,800 --> 00:26:01,639
Speaker 4: God is good.

522
00:26:01,720 --> 00:26:06,280
Speaker 5: It's a very common phrase, so the NDA and the like.

523
00:26:06,359 --> 00:26:09,680
Speaker 5: Then people starts talking about you behind your back, like, nah,

524
00:26:09,960 --> 00:26:12,280
Speaker 5: I told him that design and he and I see

525
00:26:12,280 --> 00:26:14,600
Speaker 5: everybody wearing he ain't you. He should have gave me

526
00:26:14,640 --> 00:26:17,480
Speaker 5: some bread And I'm like, no, we're not gonna do that,

527
00:26:18,080 --> 00:26:19,639
Speaker 5: Like you know what I mean. I just but I

528
00:26:19,680 --> 00:26:21,600
Speaker 5: had to learn that the hardway, though, Like you know

529
00:26:21,640 --> 00:26:23,399
Speaker 5: what I mean. The way I learned that the hardway

530
00:26:23,480 --> 00:26:26,239
Speaker 5: is just having to hear people tell me ideas. I

531
00:26:26,280 --> 00:26:29,280
Speaker 5: was always open my ears to people talking to me

532
00:26:29,320 --> 00:26:31,240
Speaker 5: about different ideas. But now you just have to be

533
00:26:31,280 --> 00:26:35,520
Speaker 5: protective of how you allow people to, you know, engage

534
00:26:35,560 --> 00:26:37,679
Speaker 5: with you. When it comes to business, you can't like

535
00:26:37,840 --> 00:26:39,439
Speaker 5: that's one thing I'm not. You know, you're not a

536
00:26:39,440 --> 00:26:41,240
Speaker 5: party from You're not just a party promoter. You're not

537
00:26:41,280 --> 00:26:44,280
Speaker 5: just an actor anymore. You're a businessman. And that's just

538
00:26:44,320 --> 00:26:47,080
Speaker 5: like something I had to learn as far as business.

539
00:26:47,080 --> 00:26:49,879
Speaker 5: You have to move very business like or else people

540
00:26:49,960 --> 00:26:51,640
Speaker 5: will treat you like a peasant.

541
00:26:52,640 --> 00:26:55,159
Speaker 3: So all right, so you so you so you start that,

542
00:26:55,720 --> 00:26:58,280
Speaker 3: you get a little backlash, which from the from the

543
00:26:58,280 --> 00:27:04,879
Speaker 3: Detroit community shot out to Detroit. So you trademarked, do

544
00:27:04,920 --> 00:27:05,919
Speaker 3: you trademark that?

545
00:27:06,359 --> 00:27:08,520
Speaker 5: Yeah, I trade my guy versus miaenemies.

546
00:27:08,080 --> 00:27:09,720
Speaker 3: And you trademarked it for merch That's something that we

547
00:27:09,720 --> 00:27:11,320
Speaker 3: told a while. So a lot of people don't realize,

548
00:27:11,320 --> 00:27:13,359
Speaker 3: like when you trademark something, you can trademark it for

549
00:27:13,359 --> 00:27:14,720
Speaker 3: a variety of different things.

550
00:27:14,800 --> 00:27:15,960
Speaker 4: Like so it's like it's for.

551
00:27:16,000 --> 00:27:21,000
Speaker 3: Media, it's for apparel, it's for you know, radio, Like

552
00:27:21,040 --> 00:27:25,040
Speaker 3: it's so some things you have it trademarked for one

553
00:27:25,240 --> 00:27:27,880
Speaker 3: or two, but you don't trademarking for like thirty different things.

554
00:27:27,720 --> 00:27:29,240
Speaker 2: Right, and different countries.

555
00:27:29,320 --> 00:27:31,119
Speaker 6: Right, So we could do this in the US, but

556
00:27:31,320 --> 00:27:33,960
Speaker 6: somebody in France might say, you know, we're gonna do

557
00:27:34,000 --> 00:27:36,040
Speaker 6: it here. So not only do you have to do

558
00:27:36,040 --> 00:27:37,080
Speaker 6: it in the US, but you have to do.

559
00:27:37,080 --> 00:27:39,320
Speaker 4: It in almost It's a whole problem a lot.

560
00:27:39,240 --> 00:27:41,560
Speaker 6: I mean a lot of countries, like if you want

561
00:27:41,640 --> 00:27:45,440
Speaker 6: to keep yourself protected, which is it's tough and it's expensive.

562
00:27:45,040 --> 00:27:48,280
Speaker 5: So you trade and it's expensive. I learned the hard way.

563
00:27:49,720 --> 00:27:51,160
Speaker 5: I learned that the hard way too.

564
00:27:52,320 --> 00:27:54,600
Speaker 6: I heard that that you did you put out the

565
00:27:54,600 --> 00:27:56,439
Speaker 6: merch before trademarking it, because I heard.

566
00:27:56,320 --> 00:28:01,240
Speaker 5: That merge before trademarking. And this is where I always

567
00:28:01,440 --> 00:28:03,639
Speaker 5: always lean into when I talk to people about like

568
00:28:04,200 --> 00:28:09,359
Speaker 5: you know, you know, God can't bless you onto you're ready,

569
00:28:09,720 --> 00:28:11,440
Speaker 5: like you know what I mean. And I was moving

570
00:28:11,560 --> 00:28:14,199
Speaker 5: before God because I had the design, but I was

571
00:28:14,240 --> 00:28:16,960
Speaker 5: like I should go for this trademark. I'm like, nah,

572
00:28:17,000 --> 00:28:19,199
Speaker 5: it's hot. Wait, I need to put this out now,

573
00:28:19,240 --> 00:28:23,520
Speaker 5: I need to get this money. Man the process after that,

574
00:28:23,560 --> 00:28:25,160
Speaker 5: because once I put it out, it was such a

575
00:28:25,160 --> 00:28:28,880
Speaker 5: catchy joint. And when MB started wearing it a lot

576
00:28:28,960 --> 00:28:32,840
Speaker 5: on the Breakfast Club, then people just was making it

577
00:28:32,840 --> 00:28:34,800
Speaker 5: on Amazon. It was making a different fonds, it was

578
00:28:34,840 --> 00:28:38,080
Speaker 5: making a different designs, and so when I did file

579
00:28:38,160 --> 00:28:41,240
Speaker 5: for a trademark, it was like, Yo, we see this

580
00:28:41,440 --> 00:28:45,000
Speaker 5: everywhere already somebody selling my Amazon somebody. Now now you

581
00:28:45,040 --> 00:28:50,320
Speaker 5: have to go through this whole process that costs thousands

582
00:28:50,440 --> 00:28:53,360
Speaker 5: of dollars. Like I literally can say we spent maybe

583
00:28:54,080 --> 00:28:56,640
Speaker 5: twenty thousand dollars in trademarking fees.

584
00:28:57,880 --> 00:29:01,240
Speaker 3: So so think you don't what was the process that

585
00:29:01,280 --> 00:29:02,360
Speaker 3: you that you had to go through.

586
00:29:03,040 --> 00:29:05,280
Speaker 5: I went through a law firm, So.

587
00:29:05,240 --> 00:29:08,720
Speaker 4: I mean to trademarkt or to get the other people

588
00:29:08,920 --> 00:29:10,120
Speaker 4: to stop selling.

589
00:29:09,800 --> 00:29:12,040
Speaker 2: This season desist types of what call.

590
00:29:12,320 --> 00:29:14,120
Speaker 5: Well, let me start with the I started with the

591
00:29:14,160 --> 00:29:17,960
Speaker 5: trademark process. I started with a law firm, something I

592
00:29:17,960 --> 00:29:21,880
Speaker 5: will never recommend to anyone to go through a law firm. Instead,

593
00:29:21,920 --> 00:29:26,240
Speaker 5: you can find you a specific trademark lawyer that can

594
00:29:26,720 --> 00:29:29,120
Speaker 5: take the time and has the focus because a lot

595
00:29:29,120 --> 00:29:31,880
Speaker 5: of and there are trademark lawyers that have big clients

596
00:29:31,880 --> 00:29:35,080
Speaker 5: and a lot going on. It's not a hard process

597
00:29:35,080 --> 00:29:38,160
Speaker 5: for somebody who's into trademarking. What you do have to

598
00:29:38,200 --> 00:29:40,840
Speaker 5: find somebody at the time that possibly can put the

599
00:29:40,880 --> 00:29:44,840
Speaker 5: time and focus into your specific brand because people will

600
00:29:44,840 --> 00:29:48,320
Speaker 5: bill you for hours. Like I literally did not know though,

601
00:29:48,440 --> 00:29:51,640
Speaker 5: Like I was just like hopping on a call. I'm like,

602
00:29:51,680 --> 00:29:53,480
Speaker 5: I hit the lawyer email. Can we hop on a

603
00:29:53,520 --> 00:29:56,600
Speaker 5: call on Tuesday at four o'clock? I'm like cool, next

604
00:29:56,680 --> 00:29:59,160
Speaker 5: thing you know, we're on a call for two hours,

605
00:29:59,200 --> 00:30:01,360
Speaker 5: and next thing I know, at the end of the month,

606
00:30:01,400 --> 00:30:04,360
Speaker 5: I look at the bill. It's like two hours having

607
00:30:04,360 --> 00:30:07,520
Speaker 5: a conversation with your lawyer four thousand dollars. I'm like,

608
00:30:07,680 --> 00:30:11,120
Speaker 5: what it's like they're asking you these questions that you

609
00:30:11,160 --> 00:30:14,080
Speaker 5: don't realize. They're billing you for every single thing. So

610
00:30:14,080 --> 00:30:17,240
Speaker 5: we're gonna file for We're going to file for this

611
00:30:17,280 --> 00:30:20,160
Speaker 5: particular item, and we're going to make sure that we're

612
00:30:20,200 --> 00:30:25,760
Speaker 5: able to use it on hats, sweatsuits, socks and these

613
00:30:25,800 --> 00:30:28,880
Speaker 5: different types of patents. And I'm like, sure, no problem.

614
00:30:29,280 --> 00:30:32,520
Speaker 5: Now they're charging for every single thing that they're filing for.

615
00:30:32,880 --> 00:30:37,040
Speaker 5: But that whole process twenty thousand dollars down the dream

616
00:30:37,080 --> 00:30:40,280
Speaker 5: because the process started and the lawyer, which just got

617
00:30:40,320 --> 00:30:42,360
Speaker 5: so busy because he was never really getting back to me.

618
00:30:42,400 --> 00:30:44,720
Speaker 5: I had to follow up. And this is where like

619
00:30:44,760 --> 00:30:47,239
Speaker 5: when I talk about advising people about something like this,

620
00:30:47,720 --> 00:30:51,200
Speaker 5: find you a trademark lawyer that can specify and this

621
00:30:51,400 --> 00:30:54,120
Speaker 5: like literally deal with you one on one. This person

622
00:30:54,480 --> 00:30:57,400
Speaker 5: is a lawyer who's probably working during the day doing

623
00:30:57,480 --> 00:31:00,800
Speaker 5: big corporations, but they're also at home, you know, handling

624
00:31:00,920 --> 00:31:04,000
Speaker 5: small you know, small businesses, you know what I mean,

625
00:31:04,040 --> 00:31:05,920
Speaker 5: it's not hard to find. If you really look for

626
00:31:06,000 --> 00:31:09,040
Speaker 5: a small business trademark lawyer, they're out there. And this

627
00:31:09,160 --> 00:31:10,720
Speaker 5: is the part, like you know I told you about that,

628
00:31:10,760 --> 00:31:13,480
Speaker 5: I don't know. That's that's if you don't know, you

629
00:31:13,560 --> 00:31:16,400
Speaker 5: know you posted in your story, You'll get so many

630
00:31:17,040 --> 00:31:19,479
Speaker 5: feedbacks like I don't I'm not. I tell people all

631
00:31:19,480 --> 00:31:21,520
Speaker 5: the time, I'm not the smartest person in the world,

632
00:31:21,560 --> 00:31:24,480
Speaker 5: but I have no problem saying I don't know. If

633
00:31:24,520 --> 00:31:27,680
Speaker 5: I don't understand or know something or know someone, it

634
00:31:27,720 --> 00:31:29,760
Speaker 5: doesn't take me much. I'll post something and say, Yo,

635
00:31:30,080 --> 00:31:31,560
Speaker 5: anybody got a plug to this person?

636
00:31:31,640 --> 00:31:31,880
Speaker 4: Why?

637
00:31:31,920 --> 00:31:35,000
Speaker 5: Because you know they'll It just helps facilitate it faster.

638
00:31:36,240 --> 00:31:38,240
Speaker 4: So what was the process to get people to stop

639
00:31:38,280 --> 00:31:38,680
Speaker 4: selling it?

640
00:31:39,440 --> 00:31:44,520
Speaker 5: Ah? That process the season desists. I mean, you know

641
00:31:44,600 --> 00:31:48,960
Speaker 5: what TeamWorks. That was the biggest thing. Now, once you

642
00:31:49,040 --> 00:31:51,280
Speaker 5: get to a certain point and your brand is moving,

643
00:31:51,360 --> 00:31:53,600
Speaker 5: you have a lot of things in place. Now you

644
00:31:53,680 --> 00:31:57,040
Speaker 5: realize that you have to focus your energy on you know,

645
00:31:58,080 --> 00:32:01,080
Speaker 5: making sure you don't focus on any on too many

646
00:32:01,160 --> 00:32:03,240
Speaker 5: of the little things by yourself. That's why you get

647
00:32:03,240 --> 00:32:08,000
Speaker 5: people around you that are stronger. So at first I

648
00:32:08,040 --> 00:32:10,479
Speaker 5: was like I was sending these emails. I would sit

649
00:32:10,600 --> 00:32:13,600
Speaker 5: up to six in the morning sending the seas and

650
00:32:13,640 --> 00:32:16,160
Speaker 5: to sits out myself. You know, I'd have the lawyer,

651
00:32:16,320 --> 00:32:18,320
Speaker 5: I'd have the letter. At that point, I was getting

652
00:32:18,360 --> 00:32:21,720
Speaker 5: the letter from my low earners.

653
00:32:21,720 --> 00:32:22,080
Speaker 2: What's up.

654
00:32:22,160 --> 00:32:24,640
Speaker 6: You ever walk into a small business and everything just

655
00:32:24,800 --> 00:32:28,000
Speaker 6: works like The checkout is fast, the re seats are digital,

656
00:32:28,520 --> 00:32:31,480
Speaker 6: tipping is a breeze, and you're out the door before

657
00:32:31,480 --> 00:32:35,640
Speaker 6: the line even builds odds are they're using Square. We

658
00:32:35,800 --> 00:32:38,360
Speaker 6: love supporting businesses that run on Square because it just

659
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Speaker 6: feels seamless.

660
00:32:39,320 --> 00:32:41,040
Speaker 2: Whether it's a local coffee.

661
00:32:40,640 --> 00:32:43,440
Speaker 6: Shop, a vendor at a pop up market, or even

662
00:32:43,480 --> 00:32:46,480
Speaker 6: one of our merch partners, Square makes it easy for

663
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Speaker 6: them to take payments, manage inventory, and run their business

664
00:32:50,040 --> 00:32:53,720
Speaker 6: with confidence, all from one simple system. If you're a

665
00:32:53,760 --> 00:32:56,920
Speaker 6: business owner or even just thinking about launching something soon,

666
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Speaker 6: Square is hands down one of the best tools out

667
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Speaker 6: there to help you start, run, and grow. It's not

668
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Speaker 6: just about payments, it's about giving you time back so

669
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Speaker 6: you can focus on what matters most Ready. To see

670
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Speaker 6: how Square can transform your business, visit Square dot com, backslash,

671
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672
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Speaker 6: backslash Go backslash eyl, don't wait, don't hesitate. Let Square

673
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Speaker 6: handle the back end so you can keep pushing your

674
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Speaker 6: vision forward. This episode is brought to you by P

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Speaker 6: and C Bank. A lot of people think podcasts about

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684
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Speaker 6: a service mark of the PNC Financial Service Group, Inc.

685
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Speaker 6: P and C Bank National Association Member FDIC.

686
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Speaker 1: An illegal alien from Guatemala charged with raping a child

687
00:34:15,440 --> 00:34:19,200
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

688
00:34:19,480 --> 00:34:23,600
Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with

689
00:34:23,680 --> 00:34:27,560
Speaker 1: filming and selling child pornography in Michigan. These are just

690
00:34:27,680 --> 00:34:31,440
Speaker 1: some of the heinous migrant criminals. Caught because of President

691
00:34:31,440 --> 00:34:35,000
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

692
00:34:35,040 --> 00:34:39,840
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

693
00:34:39,880 --> 00:34:43,439
Speaker 1: crossings are at the lowest levels ever recorded, and over

694
00:34:43,480 --> 00:34:46,719
Speaker 1: one hundred thousand illegal aliens have been arrested. If you

695
00:34:46,800 --> 00:34:50,640
Speaker 1: are here illegally, your next you will be fine nearly

696
00:34:50,719 --> 00:34:54,759
Speaker 1: one thousand dollars a day. Imprisoned and deported, you will

697
00:34:54,760 --> 00:34:58,439
Speaker 1: never return. But if you register using our CBP home

698
00:34:58,480 --> 00:35:01,840
Speaker 1: app and leave now, you could be allowed to return legally.

699
00:35:02,200 --> 00:35:06,960
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

700
00:35:07,120 --> 00:35:09,560
Speaker 1: border and families will be protected.

701
00:35:09,680 --> 00:35:12,120
Speaker 2: Sponsored by the United States Department of Homeland Security.

702
00:35:11,760 --> 00:35:13,960
Speaker 5: Employer because they were still trying to file it for me.

703
00:35:14,120 --> 00:35:16,120
Speaker 5: That's what the big firm, and it was still give me.

704
00:35:16,200 --> 00:35:18,120
Speaker 5: Since the thing was in process, you could still send

705
00:35:18,160 --> 00:35:21,160
Speaker 5: cease and desists. So I was sending cease and desists

706
00:35:21,160 --> 00:35:25,319
Speaker 5: to different people and companies. But now it's like, Yo,

707
00:35:25,400 --> 00:35:28,520
Speaker 5: you see somebody with my guy versus my enemy shirt

708
00:35:28,600 --> 00:35:33,000
Speaker 5: that's bedazzled with like like I got from Brooklyn at

709
00:35:33,040 --> 00:35:36,359
Speaker 5: thet King. I think it's what is the Kingsbridge mall?

710
00:35:36,480 --> 00:35:36,640
Speaker 5: Is that?

711
00:35:37,320 --> 00:35:38,000
Speaker 2: Keep on taking it?

712
00:35:38,080 --> 00:35:38,239
Speaker 5: Man?

713
00:35:38,239 --> 00:35:39,600
Speaker 2: Brooklyn keep on taking.

714
00:35:39,360 --> 00:35:43,399
Speaker 4: It so much.

715
00:35:43,400 --> 00:35:45,120
Speaker 5: But then it got to the point that I realized, like,

716
00:35:46,000 --> 00:35:48,400
Speaker 5: as long as I can deal with the online stuff,

717
00:35:48,520 --> 00:35:52,600
Speaker 5: I'm not to be honest, these foot traffickers. It's it's

718
00:35:52,640 --> 00:35:55,600
Speaker 5: still more awareness to the brand, you know what I mean, Like,

719
00:35:55,920 --> 00:35:57,960
Speaker 5: I'm not sitting here like if I spend so I

720
00:35:58,000 --> 00:36:00,040
Speaker 5: spent so much time. I realized after a while, I

721
00:36:00,080 --> 00:36:04,840
Speaker 5: spend so much time in focused on trying to send

722
00:36:04,880 --> 00:36:07,640
Speaker 5: ceasing desists and deal with this. It takes away from

723
00:36:07,640 --> 00:36:10,480
Speaker 5: the brand, which you really the goal, Like you're spending

724
00:36:10,600 --> 00:36:14,120
Speaker 5: all this money on doing that when really, I mean,

725
00:36:14,160 --> 00:36:17,160
Speaker 5: it's important to do, but it's also important to spend

726
00:36:17,200 --> 00:36:20,520
Speaker 5: time on making sure everything is aligned within your brand.

727
00:36:21,080 --> 00:36:23,640
Speaker 3: Yeah, and that's something that people aren't aware of. You

728
00:36:23,640 --> 00:36:26,359
Speaker 3: can send ceasing desists letters even if you don't have

729
00:36:26,400 --> 00:36:30,040
Speaker 3: the official trademark yet, if it's in process, if it's pending.

730
00:36:30,719 --> 00:36:33,879
Speaker 5: Once it's in process, you send that email, and people

731
00:36:33,960 --> 00:36:35,680
Speaker 5: automatically gonna take it down. They see it. They don't

732
00:36:35,680 --> 00:36:38,440
Speaker 5: want to get sued if the wording is right. It's

733
00:36:38,480 --> 00:36:41,880
Speaker 5: if it sounds threatening enough. You know, I've gotten this,

734
00:36:42,719 --> 00:36:44,640
Speaker 5: you know, speaking of like you know, when I used

735
00:36:44,640 --> 00:36:46,840
Speaker 5: to take pictures. I've gotten a cease and desist because

736
00:36:46,880 --> 00:36:49,600
Speaker 5: I took a picture of I took a picture of

737
00:36:49,680 --> 00:36:52,040
Speaker 5: jay Z at this bowling event, and like, I got

738
00:36:52,080 --> 00:36:54,640
Speaker 5: a ceasing desist from his lawyer. We're going to sue you.

739
00:36:54,719 --> 00:36:55,880
Speaker 5: It's twenty thousand dollars.

740
00:36:55,960 --> 00:37:02,520
Speaker 3: I deleted that thing so bad, and everybody out there ideas, shame.

741
00:37:02,280 --> 00:37:06,640
Speaker 6: On you, remain anonymous on you.

742
00:37:07,520 --> 00:37:10,440
Speaker 4: Shame shame, shame man be original, all right.

743
00:37:10,520 --> 00:37:15,279
Speaker 3: So so so what's the process to actually manufacture the

744
00:37:15,360 --> 00:37:18,239
Speaker 3: merge though? Because this is something that like us, we

745
00:37:18,640 --> 00:37:22,720
Speaker 3: use online print foal, but now we're kind of switching

746
00:37:22,760 --> 00:37:26,040
Speaker 3: that to actually getting physical merch. A it's a higher

747
00:37:26,040 --> 00:37:28,600
Speaker 3: profit margin and B you have control over like shipping.

748
00:37:28,640 --> 00:37:32,040
Speaker 3: You don't got to wait for somebody a third party

749
00:37:32,400 --> 00:37:33,040
Speaker 3: to shipping for that.

750
00:37:33,040 --> 00:37:35,080
Speaker 6: That's kind of the dilemma. Now it's like a pandemic

751
00:37:35,120 --> 00:37:37,520
Speaker 6: has delayed everything. So it's now like a month behind,

752
00:37:37,920 --> 00:37:39,759
Speaker 6: where if we could have just shipped out ourselves, we

753
00:37:39,800 --> 00:37:41,560
Speaker 6: saved the time and a headache from people like hey,

754
00:37:41,600 --> 00:37:43,680
Speaker 6: where's the merch, but we can put it out.

755
00:37:43,560 --> 00:37:45,520
Speaker 3: The problem with that is that now you got to

756
00:37:45,560 --> 00:37:47,680
Speaker 3: spend the money up front exactly and now you gotta

757
00:37:47,760 --> 00:37:49,759
Speaker 3: warehouse hit. So now you got to turn your living

758
00:37:49,840 --> 00:37:52,600
Speaker 3: room into a warehouse with boxes of hoodies?

759
00:37:52,800 --> 00:37:55,359
Speaker 6: Yeah, I think and the create I'm glad you went

760
00:37:55,440 --> 00:37:57,160
Speaker 6: right there because when I was looking, I'm like listening

761
00:37:57,200 --> 00:37:59,480
Speaker 6: to the story, reading about your story, You're like, what

762
00:37:59,520 --> 00:38:02,040
Speaker 6: are some of the downfalls you got stuck with a

763
00:38:02,080 --> 00:38:02,640
Speaker 6: bag of merch?

764
00:38:02,760 --> 00:38:04,359
Speaker 2: Right, let's get into that a little bit.

765
00:38:05,080 --> 00:38:08,160
Speaker 5: So which part where you want me to start from?

766
00:38:08,360 --> 00:38:12,000
Speaker 6: How you got Yeah, learning about being left with the

767
00:38:12,080 --> 00:38:13,200
Speaker 6: abundance of inventory.

768
00:38:14,200 --> 00:38:18,160
Speaker 5: Yeah, that's I mean, that's just part of the game. Man.

769
00:38:18,320 --> 00:38:21,359
Speaker 5: You gotta you live and you learn, and then you

770
00:38:21,400 --> 00:38:24,759
Speaker 5: figure out like how to deal with those situations. Like

771
00:38:26,640 --> 00:38:31,400
Speaker 5: I've definitely even before this pandemic, you know, I didn't

772
00:38:31,440 --> 00:38:35,319
Speaker 5: operate off faith in that time because I literally I

773
00:38:35,360 --> 00:38:36,960
Speaker 5: was probably one of my friends that was in a

774
00:38:37,000 --> 00:38:40,200
Speaker 5: group chat like sending all these like fear messages like yo,

775
00:38:40,600 --> 00:38:42,520
Speaker 5: go food shopping time.

776
00:38:43,280 --> 00:38:46,160
Speaker 3: Oh were you one of the people that said my cousin,

777
00:38:46,239 --> 00:38:47,880
Speaker 3: I just got worried my cousin works.

778
00:38:47,640 --> 00:38:50,560
Speaker 4: At the Pentagon? Yeah, it was.

779
00:38:50,600 --> 00:38:53,960
Speaker 3: I'm like, how many black people have family members with

780
00:38:54,480 --> 00:38:58,160
Speaker 3: seven clearances and at Pentagon? Like if I had one

781
00:38:58,160 --> 00:39:00,000
Speaker 3: more person, like I just got a word from my

782
00:39:00,120 --> 00:39:02,040
Speaker 3: cousin that works in four weeks.

783
00:39:04,080 --> 00:39:05,840
Speaker 2: Shout the Clarence at the Pentagon though.

784
00:39:06,400 --> 00:39:09,080
Speaker 5: Shout out the Clarence. I mean, I've had a screenshot

785
00:39:09,080 --> 00:39:12,120
Speaker 5: of it, but I definitely had people like yo, they

786
00:39:12,239 --> 00:39:13,879
Speaker 5: gonna have Marshall law. Yo.

787
00:39:14,000 --> 00:39:14,200
Speaker 7: Yeah.

788
00:39:14,239 --> 00:39:16,480
Speaker 5: That was at the end of the that movie with

789
00:39:16,560 --> 00:39:20,520
Speaker 5: Bruce Willis and Denzel Washington like yo. So I'm like, yo,

790
00:39:20,960 --> 00:39:23,680
Speaker 5: go shopping, food shopping. I'm wild at that point. Now

791
00:39:23,719 --> 00:39:27,480
Speaker 5: my brain is like, hold up, you just ordered all this.

792
00:39:28,760 --> 00:39:33,720
Speaker 5: You just ordered all these hoodies, and I should wait.

793
00:39:34,440 --> 00:39:36,640
Speaker 5: I went to the printer. I said, don't print yet,

794
00:39:37,640 --> 00:39:41,440
Speaker 5: because at least worst case scenario, you can always ship

795
00:39:41,480 --> 00:39:45,840
Speaker 5: it back to the wholesale company purchased it from. Then

796
00:39:45,880 --> 00:39:49,759
Speaker 5: they're gonna charge your repackaging fore versus actually printing all

797
00:39:49,840 --> 00:39:53,760
Speaker 5: these all us these hoodies and stuff like that, and

798
00:39:53,800 --> 00:39:57,319
Speaker 5: then you don't get it till after the pandemic is over,

799
00:39:57,360 --> 00:40:00,400
Speaker 5: and now you're stuck with all this merch. So I

800
00:40:00,400 --> 00:40:03,040
Speaker 5: didn't operate out faith. But what I learned in this pandemic,

801
00:40:03,040 --> 00:40:06,680
Speaker 5: people are still shopping, people are still buying. People are

802
00:40:07,320 --> 00:40:09,279
Speaker 5: I bought a hoodie I'm not gonna say how much

803
00:40:09,280 --> 00:40:12,680
Speaker 5: your costs supporting another brand, but I bought it and

804
00:40:12,800 --> 00:40:16,719
Speaker 5: I where was I wearing it to? But it's like

805
00:40:17,040 --> 00:40:20,600
Speaker 5: there's no like real there's no real determination on like

806
00:40:20,800 --> 00:40:23,320
Speaker 5: when this thing is going to be over. But you

807
00:40:23,360 --> 00:40:24,840
Speaker 5: know what I mean, I think a lot of people,

808
00:40:25,840 --> 00:40:28,440
Speaker 5: a lot of people that are maybe essential workers, that

809
00:40:28,480 --> 00:40:31,240
Speaker 5: are still working from home. Like you know, the income

810
00:40:31,280 --> 00:40:36,880
Speaker 5: didn't actually change, They're just spending less money outside while moving,

811
00:40:36,960 --> 00:40:41,320
Speaker 5: so you end up engaging in online shopping, you know

812
00:40:41,360 --> 00:40:43,799
Speaker 5: what I mean. It's a lot of online shopping going

813
00:40:43,840 --> 00:40:47,440
Speaker 5: on right now. So but when I first started, Like

814
00:40:47,480 --> 00:40:49,040
Speaker 5: for me, when I tell because I know you did

815
00:40:49,080 --> 00:40:52,720
Speaker 5: ask that when it came to like starting, I chose

816
00:40:52,960 --> 00:40:55,920
Speaker 5: to do my own shipping. I do my own shipping.

817
00:40:56,040 --> 00:40:59,719
Speaker 5: My living rooms. The my living room is definitely the

818
00:40:59,800 --> 00:41:04,719
Speaker 5: wayhouse and packaging. Got my mom on shipping. That's what

819
00:41:04,800 --> 00:41:08,880
Speaker 5: she does, that's her job. You know, my mom's retired now,

820
00:41:09,000 --> 00:41:12,160
Speaker 5: so you know, I just have to cut her check.

821
00:41:12,239 --> 00:41:17,440
Speaker 5: Every company my brother is also My brother is also

822
00:41:18,000 --> 00:41:20,960
Speaker 5: the president. He definitely is number two to me when

823
00:41:20,960 --> 00:41:23,520
Speaker 5: it comes to the company he handles. He is the

824
00:41:24,160 --> 00:41:26,920
Speaker 5: whatever I don't know, he definitely knows, you know what

825
00:41:27,000 --> 00:41:29,080
Speaker 5: I mean. If he wasn't, like he's currently like in

826
00:41:29,160 --> 00:41:32,960
Speaker 5: PA right now, he's working from home, but he's normally

827
00:41:33,000 --> 00:41:35,080
Speaker 5: down this way. But I would have definitely had him

828
00:41:35,080 --> 00:41:37,520
Speaker 5: on here to kind of like talk on some detailed

829
00:41:37,560 --> 00:41:41,000
Speaker 5: questions if they did come up. But yeah, yeah, we

830
00:41:41,040 --> 00:41:44,359
Speaker 5: do all the other shipping from home. And great thing

831
00:41:44,440 --> 00:41:47,279
Speaker 5: I learned is so crazy three years running. I learned

832
00:41:47,320 --> 00:41:50,279
Speaker 5: how to ship during the pandemic. Like that's something I

833
00:41:50,320 --> 00:41:52,400
Speaker 5: didn't know, you know what I mean. But at the

834
00:41:52,440 --> 00:41:54,560
Speaker 5: same time, when it comes to running a brand, you

835
00:41:54,640 --> 00:41:57,160
Speaker 5: also learn you don't have to do everything, you know

836
00:41:57,160 --> 00:42:00,600
Speaker 5: what I mean. Like that's so time consuming and sets

837
00:42:00,640 --> 00:42:02,680
Speaker 5: a lot of people back because a lot of people

838
00:42:02,719 --> 00:42:06,880
Speaker 5: get so busy, busy with their they get so busy

839
00:42:07,040 --> 00:42:08,719
Speaker 5: that they kill their business, you know what I mean.

840
00:42:08,840 --> 00:42:11,839
Speaker 4: How many items are you shipping a month? On average?

841
00:42:14,640 --> 00:42:19,560
Speaker 5: Per month right now, we're averaging about I want to say,

842
00:42:20,880 --> 00:42:27,040
Speaker 5: twenty five hundred items. It started with T shirts and shirts,

843
00:42:27,080 --> 00:42:34,759
Speaker 5: merged into hoodies, hats, dad hats, sweatsuits. Finally we you know,

844
00:42:34,800 --> 00:42:38,320
Speaker 5: it's it's just an overall process. But yeah, we even

845
00:42:38,320 --> 00:42:41,759
Speaker 5: now we're getting to more merchandising, which is it's like

846
00:42:41,800 --> 00:42:44,600
Speaker 5: you you really like if you don't. One thing I've

847
00:42:44,680 --> 00:42:48,600
Speaker 5: learned is that I have to continuously keep evolving, you

848
00:42:48,680 --> 00:42:51,120
Speaker 5: know what I mean, because there's so much when it

849
00:42:51,160 --> 00:42:52,879
Speaker 5: comes to this stuff that a lot of people are

850
00:42:52,920 --> 00:42:55,360
Speaker 5: interested in, you know what I mean. People just love opportunity.

851
00:42:55,360 --> 00:42:58,279
Speaker 5: Everybody's not outside wearing hoodies and sweatshirts. Some people are

852
00:42:58,360 --> 00:43:00,600
Speaker 5: driving and they just want to stick on their card

853
00:43:00,680 --> 00:43:03,080
Speaker 5: that says my God versus my enemies, you know what

854
00:43:03,160 --> 00:43:06,879
Speaker 5: I mean. Some people just want people want signs in

855
00:43:06,880 --> 00:43:10,440
Speaker 5: front of their house. Instead of saying, you know, Biden

856
00:43:10,640 --> 00:43:13,719
Speaker 5: for a president, it says God for like you know,

857
00:43:13,800 --> 00:43:16,160
Speaker 5: God for president. Oh, my God versus my enemy on

858
00:43:16,200 --> 00:43:19,000
Speaker 5: their lawn, you know what I mean. So it's learning that,

859
00:43:19,120 --> 00:43:21,359
Speaker 5: like you just constantly, like we're constantly in the space

860
00:43:21,400 --> 00:43:22,400
Speaker 5: of evolving with that.

861
00:43:23,760 --> 00:43:26,080
Speaker 6: Yeah, so Body of God is the company, but my

862
00:43:26,160 --> 00:43:28,200
Speaker 6: God versus Miami's is the most popular item.

863
00:43:29,040 --> 00:43:31,400
Speaker 5: Thing is I didn't get a chance to correct you

864
00:43:31,440 --> 00:43:33,799
Speaker 5: guys in the beginning, Body of God is the is

865
00:43:33,840 --> 00:43:36,399
Speaker 5: the instagram for the company. That's when we started off.

866
00:43:36,440 --> 00:43:39,560
Speaker 5: Another trademark. Thing I learned Body of God was a

867
00:43:39,600 --> 00:43:43,520
Speaker 5: company I started, and then I, you know, I ll

868
00:43:43,680 --> 00:43:45,920
Speaker 5: seed it, which at that time, like I said, I

869
00:43:45,960 --> 00:43:48,520
Speaker 5: didn't know. I thought you ll seed it. I thought,

870
00:43:48,600 --> 00:43:51,040
Speaker 5: you know, the state would be like, no, somebody else

871
00:43:51,080 --> 00:43:54,560
Speaker 5: has this, No that's false. They'll let you llc your company,

872
00:43:54,800 --> 00:43:56,799
Speaker 5: but does not mean that it's trademark. So then when

873
00:43:56,800 --> 00:44:00,319
Speaker 5: I went to trademark Body of God clothing, there was like,

874
00:44:00,360 --> 00:44:03,120
Speaker 5: oh there's a company. There's a fitness company called Body

875
00:44:03,120 --> 00:44:05,319
Speaker 5: of God. I said, oh my god, So I can't

876
00:44:05,320 --> 00:44:07,680
Speaker 5: do that. So I changed it to Cover by God Clothing.

877
00:44:08,040 --> 00:44:09,080
Speaker 4: Oh God, I got it.

878
00:44:09,400 --> 00:44:11,960
Speaker 6: So are there any more slogans that are coming down

879
00:44:11,960 --> 00:44:13,720
Speaker 6: the pipeline from the brand?

880
00:44:14,400 --> 00:44:17,319
Speaker 5: Yeah? Absolutely, we have the they Hated Jesus Too, which

881
00:44:17,360 --> 00:44:20,759
Speaker 5: we trade, which we ended up trademarking. Also another thing

882
00:44:20,800 --> 00:44:24,920
Speaker 5: I learned, you don't have to trademark everything. That's realistically,

883
00:44:25,000 --> 00:44:29,000
Speaker 5: don't have to trademark everything. And when it comes to

884
00:44:29,320 --> 00:44:32,960
Speaker 5: this clothing up power company, like you know what I mean,

885
00:44:33,000 --> 00:44:35,160
Speaker 5: it's like there are certain things that are gonna hit,

886
00:44:35,239 --> 00:44:37,440
Speaker 5: certain things are for a moment, you know what I mean.

887
00:44:37,480 --> 00:44:39,520
Speaker 5: It just depends on you how far you want to

888
00:44:39,560 --> 00:44:41,720
Speaker 5: take a certain item, you know what I mean? Because

889
00:44:42,040 --> 00:44:45,560
Speaker 5: no matter what, people are gonna copy what you're doing. Like,

890
00:44:45,760 --> 00:44:48,360
Speaker 5: how can you really stop if big companies like H

891
00:44:48,440 --> 00:44:50,480
Speaker 5: and M are well, I think H and them is

892
00:44:50,480 --> 00:44:53,840
Speaker 5: still open, but they're producing items that look like Gucci,

893
00:44:54,280 --> 00:44:56,160
Speaker 5: you know what I mean? Like, how do you stop

894
00:44:56,200 --> 00:44:58,240
Speaker 5: stuff like that? You know what I mean? At this point?

895
00:44:58,280 --> 00:45:00,560
Speaker 5: Like for me, once you put so much much energy

896
00:45:00,560 --> 00:45:03,280
Speaker 5: and focus into that, you kind of like move away

897
00:45:03,280 --> 00:45:06,160
Speaker 5: from the purpose. Like my purpose with the brand is

898
00:45:06,200 --> 00:45:09,200
Speaker 5: to still be able to pour into our communities and

899
00:45:09,239 --> 00:45:12,080
Speaker 5: partner it up with the different nonprofits, you know what

900
00:45:12,080 --> 00:45:13,799
Speaker 5: I mean, That's the real goal for me.

901
00:45:14,600 --> 00:45:19,359
Speaker 3: So marketing, that's that's the biggest thing. Right, How did

902
00:45:19,400 --> 00:45:22,080
Speaker 3: you were How were you able? Because twenty five hundred

903
00:45:22,120 --> 00:45:24,040
Speaker 3: items a month, that's a lot of merch that you

904
00:45:24,200 --> 00:45:27,399
Speaker 3: that you're moving. So how were you able to move

905
00:45:27,440 --> 00:45:31,520
Speaker 3: it from one T shirt to selling twenty five hundred

906
00:45:31,960 --> 00:45:32,959
Speaker 3: items a month?

907
00:45:32,960 --> 00:45:34,040
Speaker 4: What was the marketing plan?

908
00:45:34,800 --> 00:45:39,880
Speaker 5: I just learned marketing, keep it a real one hundred thousand.

909
00:45:40,080 --> 00:45:44,239
Speaker 5: I didn't know that outside of I So when I

910
00:45:44,280 --> 00:45:47,840
Speaker 5: first started, I was I was out out the house

911
00:45:47,880 --> 00:45:50,879
Speaker 5: at five am in the morning, back home by two

912
00:45:50,920 --> 00:45:53,919
Speaker 5: three am in the morning, because I was like I'm

913
00:45:53,960 --> 00:45:57,440
Speaker 5: going wherever. I'm like, I'm follow everybody. You're doing a

914
00:45:57,480 --> 00:46:00,919
Speaker 5: book signing here, I'm pulling up. What's the up? Got

915
00:46:00,920 --> 00:46:03,880
Speaker 5: this merch for you? I was very hands on with

916
00:46:04,120 --> 00:46:08,480
Speaker 5: making sure I was networking with every single person, whether

917
00:46:08,560 --> 00:46:11,000
Speaker 5: you are a rapper, whether you're a pastor, whether you're

918
00:46:11,000 --> 00:46:14,200
Speaker 5: an influencer. I'm pulling up on you wherever you are.

919
00:46:14,640 --> 00:46:21,399
Speaker 5: That's that's the I would call that the gorilla marketing. Yeah,

920
00:46:21,480 --> 00:46:24,600
Speaker 5: guerrilla marketing, say, I was going to use that term today.

921
00:46:24,840 --> 00:46:26,920
Speaker 2: Yeah, I mean you are the street team.

922
00:46:27,040 --> 00:46:29,640
Speaker 6: When you're pulling up, you're just giving the merch away, right,

923
00:46:29,640 --> 00:46:31,600
Speaker 6: We're not are we charging people at this point.

924
00:46:31,840 --> 00:46:35,479
Speaker 5: That's originally that's even now to this day. Give it away.

925
00:46:35,480 --> 00:46:38,120
Speaker 5: It's still like my that's my that's my personal slogan

926
00:46:38,280 --> 00:46:42,239
Speaker 5: when it comes to the merch or fin finances. We're

927
00:46:42,280 --> 00:46:44,160
Speaker 5: giving it away because you can't hold onto this stuff.

928
00:46:44,200 --> 00:46:46,080
Speaker 5: You can hold onto it all you want, and you

929
00:46:46,120 --> 00:46:48,799
Speaker 5: could be stuck with it during the pandemic. Like so

930
00:46:49,680 --> 00:46:51,680
Speaker 5: I was definitely pulling up and just giving it away,

931
00:46:51,880 --> 00:46:53,520
Speaker 5: like you know what I mean. Like sometimes you'll pull

932
00:46:53,600 --> 00:46:56,120
Speaker 5: up on people, security stops you and they're like nah,

933
00:46:56,280 --> 00:46:58,520
Speaker 5: fam he don't want it, I'm like, all right cool,

934
00:46:58,960 --> 00:47:02,160
Speaker 5: what's your side security guard? What's your size?

935
00:47:02,160 --> 00:47:02,359
Speaker 4: Bro?

936
00:47:02,920 --> 00:47:04,360
Speaker 5: I said, I got one of these hoodies for you.

937
00:47:04,400 --> 00:47:07,000
Speaker 5: They're like, yeah, it's so good, and they like give

938
00:47:07,040 --> 00:47:09,040
Speaker 5: me their even their address, and I'm like, I'm gonna

939
00:47:09,040 --> 00:47:10,600
Speaker 5: ship it to you. What's your phone number? Take the

940
00:47:10,600 --> 00:47:13,560
Speaker 5: phone number. Next thing you know, I text them like

941
00:47:13,600 --> 00:47:15,600
Speaker 5: a week later, did you get your yo? Good looking

942
00:47:15,680 --> 00:47:17,560
Speaker 5: bro Yo. We're gonna be at what you call it

943
00:47:17,560 --> 00:47:19,000
Speaker 5: if you want to pull up and I make sure.

944
00:47:19,160 --> 00:47:22,480
Speaker 5: I'm like allright cool. So it's like consistent, like you

945
00:47:22,640 --> 00:47:25,239
Speaker 5: always got to like do the homework. I'm not taking

946
00:47:25,320 --> 00:47:28,040
Speaker 5: no as an answer. If if the if you feel

947
00:47:28,080 --> 00:47:32,239
Speaker 5: like the artist or the celebrity or the influencer or

948
00:47:32,280 --> 00:47:34,680
Speaker 5: that pastor is not gonna want it cool or that

949
00:47:34,880 --> 00:47:36,800
Speaker 5: or anybody who doesn't want it, I'm gonna find a

950
00:47:36,800 --> 00:47:38,920
Speaker 5: way to get it to you, regardless.

951
00:47:38,360 --> 00:47:41,400
Speaker 3: What you What you just said was extremely important and

952
00:47:41,800 --> 00:47:43,480
Speaker 3: I don't want that to over people said. Because I

953
00:47:43,680 --> 00:47:46,800
Speaker 3: remember going back to Mike. We was in La years

954
00:47:46,840 --> 00:47:49,280
Speaker 3: ago and we was trying to get into a club

955
00:47:50,120 --> 00:47:53,080
Speaker 3: and we were new the promoter.

956
00:47:52,800 --> 00:47:53,640
Speaker 4: The dj A.

957
00:47:53,880 --> 00:47:55,440
Speaker 3: So you try to get into the club. Right, the

958
00:47:55,440 --> 00:47:58,240
Speaker 3: first person you think of as a promoter, second person

959
00:47:58,239 --> 00:48:01,080
Speaker 3: you think of is DJ. You might even think about

960
00:48:01,440 --> 00:48:04,600
Speaker 3: bottle service girl. If they you know, pretty popular. You

961
00:48:04,719 --> 00:48:06,200
Speaker 3: kind of just run it down from there, right, And

962
00:48:06,239 --> 00:48:08,000
Speaker 3: he was He told me something that I never forgot.

963
00:48:08,080 --> 00:48:09,799
Speaker 3: He was like the most in person. He's like, you

964
00:48:09,800 --> 00:48:12,040
Speaker 3: know who the most important person is in the club,

965
00:48:12,400 --> 00:48:15,000
Speaker 3: And I'm like who? And I named all those different people.

966
00:48:15,480 --> 00:48:19,200
Speaker 3: He was like the most important person in security, the

967
00:48:19,200 --> 00:48:21,920
Speaker 3: person at the front door, front line, because they you

968
00:48:22,000 --> 00:48:23,680
Speaker 3: go to clubs all the time, you pay security to

969
00:48:23,719 --> 00:48:26,080
Speaker 3: get in, Like security, they really controlling.

970
00:48:26,120 --> 00:48:27,520
Speaker 4: It's like stuff like that.

971
00:48:27,640 --> 00:48:30,080
Speaker 3: And Sam Rosstein said that in casino, he said the

972
00:48:30,120 --> 00:48:34,320
Speaker 3: most important person in Vegas was not the big bosses

973
00:48:34,360 --> 00:48:36,080
Speaker 3: and all that the most important person was the valet

974
00:48:36,160 --> 00:48:39,240
Speaker 3: parker because they knew everybody. They was like the conduent.

975
00:48:39,360 --> 00:48:43,000
Speaker 3: So a lot of times with networking we look past

976
00:48:43,040 --> 00:48:45,400
Speaker 3: the most important person. Like you're trying to get to

977
00:48:45,440 --> 00:48:48,759
Speaker 3: the celebrity, but his security is a person that you

978
00:48:48,760 --> 00:48:51,520
Speaker 3: can talk to. Right, It's like you're trying to meet

979
00:48:51,560 --> 00:48:54,680
Speaker 3: this person, but why not just start with their driver?

980
00:48:55,120 --> 00:48:59,080
Speaker 3: The driver sees them every single day where they're going exactly.

981
00:48:59,080 --> 00:49:02,240
Speaker 5: And that's that's I'm currently I haven't even actually finished

982
00:49:02,239 --> 00:49:03,400
Speaker 5: the book. I don't know if you guys read it.

983
00:49:03,440 --> 00:49:08,640
Speaker 5: The Third Door, but that just talks about like and

984
00:49:08,760 --> 00:49:10,919
Speaker 5: specifically they bring up the club. They use the club

985
00:49:10,960 --> 00:49:14,400
Speaker 5: as a example, like there's the front door that you

986
00:49:14,480 --> 00:49:17,640
Speaker 5: walk in and you get online, there's the VIP entrance,

987
00:49:18,160 --> 00:49:21,520
Speaker 5: and then the third one is by any means necessary,

988
00:49:21,719 --> 00:49:23,480
Speaker 5: if I got to come through the kitchen, if I

989
00:49:23,480 --> 00:49:25,719
Speaker 5: got to come through the back door, if I got

990
00:49:25,719 --> 00:49:28,320
Speaker 5: to come through the back door using walking in, whatever

991
00:49:28,360 --> 00:49:30,640
Speaker 5: it is you have to do to get in these rooms,

992
00:49:30,880 --> 00:49:33,040
Speaker 5: you have to use that third door no matter what.

993
00:49:33,560 --> 00:49:36,279
Speaker 5: So once I figure out, like that's always been part

994
00:49:36,320 --> 00:49:38,239
Speaker 5: of my game plan and trying to make sure I

995
00:49:38,280 --> 00:49:41,160
Speaker 5: get stuff to people, figuring out what the third door is,

996
00:49:41,360 --> 00:49:43,359
Speaker 5: you know what I mean. First door is walking up

997
00:49:43,360 --> 00:49:44,799
Speaker 5: on somebody. It's like you know what I mean, you

998
00:49:44,840 --> 00:49:46,680
Speaker 5: know where they're going to be you pull up. The

999
00:49:46,760 --> 00:49:49,080
Speaker 5: second one may be like, oh, I have a family

1000
00:49:49,160 --> 00:49:51,840
Speaker 5: member or a friend that's cool with them. The third

1001
00:49:51,880 --> 00:49:55,879
Speaker 5: door is, man, I see that's their Uber driver right

1002
00:49:55,880 --> 00:49:58,640
Speaker 5: there sitting across the street and be like, look I

1003
00:49:58,680 --> 00:50:00,839
Speaker 5: came downstairs and I was told to leave his bag

1004
00:50:00,880 --> 00:50:02,320
Speaker 5: for what you call it? Just let him know elected

1005
00:50:02,400 --> 00:50:04,799
Speaker 5: in the card form. Next thing you know, my card

1006
00:50:04,920 --> 00:50:07,160
Speaker 5: is in there, My Instagram is in there, and I'm

1007
00:50:07,200 --> 00:50:09,919
Speaker 5: getting a d M from x y Z like think

1008
00:50:10,000 --> 00:50:12,440
Speaker 5: you got your merch. I'll tag you in it when

1009
00:50:12,440 --> 00:50:14,319
Speaker 5: I what you call it. Now. On top of that,

1010
00:50:14,800 --> 00:50:17,239
Speaker 5: I've also opened the DM door, because you know, the

1011
00:50:17,320 --> 00:50:21,439
Speaker 5: DM door is not hard to there's that third part

1012
00:50:21,440 --> 00:50:24,520
Speaker 5: of your d M where you have all these requests

1013
00:50:24,960 --> 00:50:29,040
Speaker 5: sitting from different people. Once they've responded back to you,

1014
00:50:29,160 --> 00:50:31,720
Speaker 5: now it's free flowing conversations.

1015
00:50:32,440 --> 00:50:35,680
Speaker 3: Yeah, you in you in the trusted circle once the

1016
00:50:35,680 --> 00:50:36,560
Speaker 3: first response.

1017
00:50:36,520 --> 00:50:39,960
Speaker 2: In the general. Once you get to the general got

1018
00:50:40,040 --> 00:50:40,439
Speaker 2: a chance.

1019
00:50:41,080 --> 00:50:42,479
Speaker 4: Population, you got a chance.

1020
00:50:42,680 --> 00:50:44,920
Speaker 6: So I mean, I'm sure your days is being a

1021
00:50:44,920 --> 00:50:47,480
Speaker 6: party promoter has helped you with the security.

1022
00:50:47,040 --> 00:50:47,600
Speaker 2: Part, right.

1023
00:50:48,040 --> 00:50:48,239
Speaker 5: Yeah.

1024
00:50:48,840 --> 00:50:52,440
Speaker 6: So who was the first I guess Celebritant that you

1025
00:50:52,480 --> 00:50:55,359
Speaker 6: saw when wearing the merged that really took it off.

1026
00:50:55,360 --> 00:50:57,560
Speaker 6: I know, Envy War, but was there somebody before him

1027
00:50:57,640 --> 00:50:59,480
Speaker 6: or was was that the transition?

1028
00:51:00,280 --> 00:51:04,480
Speaker 5: Envy was the first one that really had me Like

1029
00:51:04,600 --> 00:51:06,280
Speaker 5: I saw it and I was like, yes.

1030
00:51:06,760 --> 00:51:09,279
Speaker 3: So let's talk about that. Shot to MV he's an

1031
00:51:09,280 --> 00:51:11,759
Speaker 3: e y. He came on our show.

1032
00:51:12,440 --> 00:51:16,680
Speaker 5: Yeah I saw that. Yeah, I remember, like actually now

1033
00:51:16,840 --> 00:51:20,360
Speaker 5: just remember Mike sendmea send me a message out. It

1034
00:51:20,520 --> 00:51:23,400
Speaker 5: was like, it was like, it's crazy. I got Envy

1035
00:51:23,440 --> 00:51:27,600
Speaker 5: on him before you. I was like, Yo, that's what

1036
00:51:27,719 --> 00:51:28,440
Speaker 5: shot folks.

1037
00:51:31,120 --> 00:51:33,880
Speaker 3: Yeah, shot to envy him and Caesar came on and

1038
00:51:33,920 --> 00:51:36,920
Speaker 3: so yeah, I mean obviously being on a radio everything,

1039
00:51:36,960 --> 00:51:37,960
Speaker 3: I was seeing him wearing that.

1040
00:51:38,000 --> 00:51:40,120
Speaker 4: I didn't even know what it was. I just see him.

1041
00:51:39,960 --> 00:51:40,640
Speaker 2: Wear every day.

1042
00:51:40,719 --> 00:51:43,239
Speaker 3: So how did how did that come about? Because all

1043
00:51:43,239 --> 00:51:46,960
Speaker 3: it takes is really one really powerful influencer to really

1044
00:51:47,080 --> 00:51:50,000
Speaker 3: changed everything if you think about it. We see that

1045
00:51:50,000 --> 00:51:52,560
Speaker 3: with Diddy and Sara. A couple of different scenarios we

1046
00:51:52,560 --> 00:51:54,640
Speaker 3: can name. So how did that come about? As far

1047
00:51:54,680 --> 00:51:57,000
Speaker 3: as like getting Envy involved in a situation?

1048
00:51:57,880 --> 00:52:00,200
Speaker 5: Yo? You know the crazy things. I get MV one

1049
00:52:00,239 --> 00:52:02,600
Speaker 5: shirt right, shout out to my home just like did

1050
00:52:02,640 --> 00:52:07,200
Speaker 5: you know them? Or oh, party promoting one door. It's

1051
00:52:07,280 --> 00:52:07,839
Speaker 5: all part of.

1052
00:52:07,800 --> 00:52:11,280
Speaker 2: Planet yeah, see full circle, party rovoting.

1053
00:52:11,360 --> 00:52:13,400
Speaker 5: I was always booking Indy, you know what I mean.

1054
00:52:13,440 --> 00:52:16,799
Speaker 5: I was always booking Envy for different clubs. So we

1055
00:52:16,880 --> 00:52:20,279
Speaker 5: had like I had to call our relationship at that point.

1056
00:52:20,360 --> 00:52:24,880
Speaker 5: I was like I was probably in his like M

1057
00:52:24,960 --> 00:52:29,920
Speaker 5: list of friends, you know, on level M at that point,

1058
00:52:30,160 --> 00:52:32,399
Speaker 5: just like you know, it's just really business. So it's

1059
00:52:32,480 --> 00:52:33,759
Speaker 5: just like, you know, I hit him up and I

1060
00:52:33,760 --> 00:52:36,040
Speaker 5: had his number to hit him directly, and you know,

1061
00:52:36,080 --> 00:52:39,520
Speaker 5: sometimes you try to maintain rapport with people just for

1062
00:52:39,520 --> 00:52:41,560
Speaker 5: for the sake of like business, like you so you

1063
00:52:41,560 --> 00:52:43,120
Speaker 5: can be like, you know, as a party promoter, you're

1064
00:52:43,160 --> 00:52:44,719
Speaker 5: talking to your friends, like, yeah, I was talking to

1065
00:52:44,880 --> 00:52:48,919
Speaker 5: V today. They're like he was talking ten years ago though,

1066
00:52:49,040 --> 00:52:51,040
Speaker 5: like when MB was just like the DJ on the

1067
00:52:51,160 --> 00:52:53,160
Speaker 5: you know radio, and when it was before the even

1068
00:52:53,160 --> 00:52:54,759
Speaker 5: a breakfast club. It was just like, you know, we

1069
00:52:54,800 --> 00:52:58,280
Speaker 5: had no envy for the mixtapes so and and things

1070
00:52:58,320 --> 00:53:02,640
Speaker 5: like that. So yeah, I gave him one shirt and

1071
00:53:02,920 --> 00:53:06,600
Speaker 5: then he would wear the one shirt like numerous times

1072
00:53:06,640 --> 00:53:08,120
Speaker 5: to the breakfast stuff, to the point that I remember

1073
00:53:08,120 --> 00:53:09,600
Speaker 5: one time I saw that like the shirt had a

1074
00:53:09,680 --> 00:53:11,919
Speaker 5: lean on it. I was like, nah, yo, I got

1075
00:53:11,920 --> 00:53:15,799
Speaker 5: to get envy another shirt, yo. So then I had

1076
00:53:15,840 --> 00:53:20,000
Speaker 5: that Eureka moment and I was like, oh, snap, what

1077
00:53:20,120 --> 00:53:23,319
Speaker 5: if I asked MVY to rock out with me? And

1078
00:53:23,400 --> 00:53:25,480
Speaker 5: kind of like you know, even partner up for like

1079
00:53:25,520 --> 00:53:27,840
Speaker 5: a percentages of the company or something like that, you

1080
00:53:27,880 --> 00:53:30,839
Speaker 5: know what I mean, Let's see what we could do. Then.

1081
00:53:30,880 --> 00:53:33,719
Speaker 5: I also remember that one thing I said, like, you

1082
00:53:33,840 --> 00:53:37,000
Speaker 5: cannot if God blesses you with something, you can't make

1083
00:53:37,040 --> 00:53:40,080
Speaker 5: a decision and just say ah, cool, I'm giving it

1084
00:53:40,120 --> 00:53:42,960
Speaker 5: away or I'm doing something without moving first with God.

1085
00:53:43,040 --> 00:53:45,960
Speaker 5: So I prayed on it right, prayed on it, went

1086
00:53:46,040 --> 00:53:50,560
Speaker 5: to sleep. That was a Thursday, Friday morning, six thirty am.

1087
00:53:50,680 --> 00:53:54,440
Speaker 5: Phone rings to my friend Charisma. She works, she's very

1088
00:53:54,560 --> 00:53:58,919
Speaker 5: she works very closely with Envy at the time. She's

1089
00:53:59,000 --> 00:54:02,400
Speaker 5: like yo, and be said, hit me up, hit them up,

1090
00:54:02,440 --> 00:54:04,640
Speaker 5: and just to have a conversation about working with you

1091
00:54:04,800 --> 00:54:07,640
Speaker 5: on the brand. And I was like, you know, that's

1092
00:54:07,800 --> 00:54:11,399
Speaker 5: all God, because it was just a thought. So in

1093
00:54:11,400 --> 00:54:14,960
Speaker 5: that same token, like just you know, pressing that conversation

1094
00:54:15,040 --> 00:54:18,960
Speaker 5: with people, is that like thoughts, the same conversation everybody knows,

1095
00:54:19,040 --> 00:54:22,960
Speaker 5: thoughts become things like what you think? Can manifesto start

1096
00:54:23,440 --> 00:54:27,080
Speaker 5: once you start vibrating on a higher level, You know

1097
00:54:27,080 --> 00:54:29,520
Speaker 5: what I mean? If I sit here, I feel like

1098
00:54:30,200 --> 00:54:35,759
Speaker 5: I totally could manifest a meatless burger coming to me

1099
00:54:35,920 --> 00:54:38,200
Speaker 5: right now, because my brother probably went to the store

1100
00:54:38,239 --> 00:54:41,640
Speaker 5: and was like, yo, I bought two sandwiches, just because

1101
00:54:41,680 --> 00:54:44,399
Speaker 5: I think sometimes a lot of these things come to

1102
00:54:44,719 --> 00:54:48,520
Speaker 5: come to fruition. So that's that's kind of like how

1103
00:54:48,560 --> 00:54:51,560
Speaker 5: me and Envy's partnership began from then on.

1104
00:54:52,080 --> 00:54:54,319
Speaker 3: Dope Dope and so yeah, I mean I like that.

1105
00:54:54,440 --> 00:54:56,920
Speaker 3: You know that's another thing too. You can't be greedy

1106
00:54:56,920 --> 00:54:58,799
Speaker 3: in business, and it's like, you see an opportunity to

1107
00:54:58,840 --> 00:55:01,040
Speaker 3: bring Envy on as a big business partner.

1108
00:55:01,719 --> 00:55:04,040
Speaker 4: Like why not. Obviously he has a huge platform and

1109
00:55:04,120 --> 00:55:04,880
Speaker 4: he can help.

1110
00:55:04,920 --> 00:55:08,040
Speaker 3: Grow the brand just wearing it and then also promoting

1111
00:55:08,080 --> 00:55:11,919
Speaker 3: with his celebrity friends. A lot of times we think

1112
00:55:11,960 --> 00:55:14,040
Speaker 3: too small minded and we want like one hundred percent

1113
00:55:14,520 --> 00:55:17,600
Speaker 3: of something, where it's like giving away a part of

1114
00:55:17,640 --> 00:55:19,279
Speaker 3: it to grow it actually makes sense.

1115
00:55:19,320 --> 00:55:20,839
Speaker 2: A lot of it's humbling too.

1116
00:55:21,120 --> 00:55:23,560
Speaker 6: Did ego ever come up in that relationship, because at

1117
00:55:23,560 --> 00:55:25,719
Speaker 6: a certain point, if I felt like, damn, this is

1118
00:55:25,800 --> 00:55:28,000
Speaker 6: Envy's company because he was wearing it so much.

1119
00:55:28,800 --> 00:55:31,840
Speaker 5: Never, never, I never had an ego situation When it

1120
00:55:31,880 --> 00:55:34,160
Speaker 5: came to that, people would be like, you know, that's

1121
00:55:34,320 --> 00:55:38,000
Speaker 5: Envy company, right, Like yep, that you know what I mean?

1122
00:55:38,040 --> 00:55:40,800
Speaker 5: I don't you know, being the face of a company

1123
00:55:40,920 --> 00:55:44,160
Speaker 5: is cool, but you gotta It's like and when you

1124
00:55:44,239 --> 00:55:47,480
Speaker 5: think of like and I source everything back to faith,

1125
00:55:47,520 --> 00:55:50,239
Speaker 5: it's just like when you ask for an anointing from

1126
00:55:50,280 --> 00:55:53,920
Speaker 5: God on anything, like just know like there are blessings

1127
00:55:53,920 --> 00:55:55,520
Speaker 5: that come a certain thing that curses that come with

1128
00:55:55,560 --> 00:55:58,040
Speaker 5: certain things, like it's you have to be able to

1129
00:55:58,080 --> 00:56:00,799
Speaker 5: deal with both, you know what I mean. So being

1130
00:56:00,840 --> 00:56:02,839
Speaker 5: a face of a company, then you know, it's like

1131
00:56:03,600 --> 00:56:07,040
Speaker 5: you I always I have to deal with people. I

1132
00:56:07,080 --> 00:56:09,479
Speaker 5: don't even consider myself the face of the company still

1133
00:56:09,520 --> 00:56:12,040
Speaker 5: to this day, because even to this day, when I

1134
00:56:12,200 --> 00:56:14,560
Speaker 5: come on a podcasts and I go on different shows

1135
00:56:14,560 --> 00:56:17,399
Speaker 5: and people are like, oh, you're the person the first

1136
00:56:17,440 --> 00:56:20,479
Speaker 5: thing they say is, oh, that's the one envy always learning.

1137
00:56:20,800 --> 00:56:23,200
Speaker 5: I'm like, it's fine with me. Like the biggest thing

1138
00:56:23,360 --> 00:56:26,839
Speaker 5: is more the message to me than anything else, Like

1139
00:56:26,920 --> 00:56:29,200
Speaker 5: you know what I mean, Like once I see the excitement,

1140
00:56:29,280 --> 00:56:31,919
Speaker 5: I see people who say to me like, oh my god,

1141
00:56:31,960 --> 00:56:34,799
Speaker 5: I was you were I saw somebody walking down the

1142
00:56:34,800 --> 00:56:36,600
Speaker 5: street with the my God versus my enemy. I was

1143
00:56:36,640 --> 00:56:39,360
Speaker 5: having a terrible day at work, and the brand itself

1144
00:56:39,600 --> 00:56:41,759
Speaker 5: allowed me to just feel like I know my God

1145
00:56:41,840 --> 00:56:44,000
Speaker 5: is going to be but victorious. And this was a

1146
00:56:44,080 --> 00:56:46,560
Speaker 5: Muslim woman that was talking to me, So we didn't

1147
00:56:46,600 --> 00:56:49,080
Speaker 5: have a conversation about religion. It was it was just

1148
00:56:49,239 --> 00:56:51,759
Speaker 5: mainly about the message, so be in the face of

1149
00:56:51,800 --> 00:56:54,239
Speaker 5: it really never bothered me. Now I don't have I

1150
00:56:54,239 --> 00:56:57,720
Speaker 5: have I think I have the When it comes to ego,

1151
00:56:57,760 --> 00:57:01,160
Speaker 5: I'm not. I try my best to minimalize, to minimize

1152
00:57:01,200 --> 00:57:05,960
Speaker 5: minimalize my ego. In most situations, the hardest part of having,

1153
00:57:06,200 --> 00:57:09,040
Speaker 5: the hardest thing about ego is is usually amongst family.

1154
00:57:09,200 --> 00:57:12,440
Speaker 5: That's where egos sometimes plays the part.

1155
00:57:13,360 --> 00:57:15,840
Speaker 4: So what's the what's the what's the vision of expansion? Like,

1156
00:57:15,920 --> 00:57:17,000
Speaker 4: how all right?

1157
00:57:17,080 --> 00:57:19,160
Speaker 3: So you have the merch You're moving a lot of merch.

1158
00:57:20,280 --> 00:57:22,960
Speaker 3: Twenty five hundred items a month is a lot. So

1159
00:57:23,560 --> 00:57:26,000
Speaker 3: at what point there's gonna be bigger than just your

1160
00:57:26,000 --> 00:57:28,040
Speaker 3: living room? Like, right, have you thought about that as

1161
00:57:28,080 --> 00:57:31,160
Speaker 3: far as like at what point do you are you

1162
00:57:31,240 --> 00:57:34,400
Speaker 3: not physically able to ship twenty five hundred items or

1163
00:57:34,720 --> 00:57:37,440
Speaker 3: have twenty five hundred items come to your house? And

1164
00:57:37,480 --> 00:57:41,000
Speaker 3: like what's the next step for the brand?

1165
00:57:41,240 --> 00:57:41,680
Speaker 4: Is it.

1166
00:57:43,280 --> 00:57:46,800
Speaker 3: Things outside of merchandise or is it just different things

1167
00:57:46,840 --> 00:57:50,880
Speaker 3: within the religious sphere. Is it something that might be

1168
00:57:51,920 --> 00:57:55,320
Speaker 3: non religious secular clothing, like what what's what's what's the

1169
00:57:55,760 --> 00:57:57,240
Speaker 3: vision going forward?

1170
00:57:59,120 --> 00:58:01,080
Speaker 4: Well, we do have.

1171
00:58:01,560 --> 00:58:04,920
Speaker 5: What for me, there's a few things that are in play,

1172
00:58:05,000 --> 00:58:06,760
Speaker 5: and just a lot of times it's just like having

1173
00:58:07,480 --> 00:58:09,840
Speaker 5: making sure that you're in alignment with your team on it.

1174
00:58:09,880 --> 00:58:13,040
Speaker 5: But at the same time it's like sometimes as a leader,

1175
00:58:13,040 --> 00:58:15,439
Speaker 5: you do have to make decisions. And for me, one

1176
00:58:15,480 --> 00:58:20,440
Speaker 5: thing that you know, we have different shell companies in

1177
00:58:20,560 --> 00:58:23,880
Speaker 5: place that have not actually like when I say that

1178
00:58:23,920 --> 00:58:26,640
Speaker 5: in the sense that these these are smaller These are

1179
00:58:26,960 --> 00:58:30,760
Speaker 5: smaller companies that are like basically babies of Covered by

1180
00:58:30,760 --> 00:58:33,200
Speaker 5: God clothing, you know what I mean. They will deal

1181
00:58:33,280 --> 00:58:36,360
Speaker 5: with faith, they will deal with politics, they will deal

1182
00:58:36,400 --> 00:58:42,520
Speaker 5: with like these certain conversations that are uncomfortable. That really

1183
00:58:42,680 --> 00:58:45,440
Speaker 5: that makes the brand more an opportunity for people to

1184
00:58:45,520 --> 00:58:47,960
Speaker 5: speak on it without having to speak on it. That's

1185
00:58:48,000 --> 00:58:51,760
Speaker 5: the biggest thing. I think. We do have a production

1186
00:58:51,840 --> 00:58:57,040
Speaker 5: company that's uh that's come from this. We have Covered

1187
00:58:57,040 --> 00:59:01,040
Speaker 5: by God Films and I have a short film that

1188
00:59:01,080 --> 00:59:04,760
Speaker 5: came out because of that, and that was that came

1189
00:59:04,800 --> 00:59:07,720
Speaker 5: out through the company that's actually won like Hollywood Holly

1190
00:59:07,760 --> 00:59:10,720
Speaker 5: Shorts a bunch of the different short film festivals, like

1191
00:59:10,760 --> 00:59:13,120
Speaker 5: you know what I mean. It's just the great thing

1192
00:59:13,160 --> 00:59:17,440
Speaker 5: about it is that like everything from film to acting,

1193
00:59:17,520 --> 00:59:22,080
Speaker 5: I mean, from film to the clothing to just what

1194
00:59:22,120 --> 00:59:25,800
Speaker 5: people would call an influencer gives us. This has all

1195
00:59:25,840 --> 00:59:29,800
Speaker 5: been like merged into one thing. It's because all of

1196
00:59:29,840 --> 00:59:32,280
Speaker 5: this is still the plan a you know what I mean,

1197
00:59:32,680 --> 00:59:35,760
Speaker 5: Like yeah, but with the company, like once it does

1198
00:59:35,800 --> 00:59:40,000
Speaker 5: get bigger, which is it's big enough to move to

1199
00:59:40,320 --> 00:59:45,040
Speaker 5: a specific warehouse. The goal is to have my own

1200
00:59:45,200 --> 00:59:48,000
Speaker 5: Tyler Perry situation. You know, I do want to have

1201
00:59:48,040 --> 00:59:50,880
Speaker 5: a space where we have the brand working out of

1202
00:59:50,960 --> 00:59:52,600
Speaker 5: and I want to just I want to make money

1203
00:59:52,600 --> 00:59:54,360
Speaker 5: with my friends and family, you know what I mean.

1204
00:59:54,400 --> 00:59:57,280
Speaker 5: That's the biggest thing. Like if I can empower everybody

1205
00:59:57,320 --> 01:00:00,640
Speaker 5: around me, that's the biggest thing. Like I have friends

1206
01:00:00,640 --> 01:00:02,400
Speaker 5: that are clothing designs. One of my best friends we

1207
01:00:02,440 --> 01:00:04,320
Speaker 5: went to high school, we have a we have the

1208
01:00:04,360 --> 01:00:08,640
Speaker 5: Field Film Company together and it's still and he still

1209
01:00:08,640 --> 01:00:11,480
Speaker 5: has his build company and and out and you know,

1210
01:00:11,520 --> 01:00:14,280
Speaker 5: we you know, merged together. It's just an opportunity for

1211
01:00:14,600 --> 01:00:16,439
Speaker 5: us to all shine. And one of the biggest things

1212
01:00:16,480 --> 01:00:19,439
Speaker 5: with the company is just once I empower everyone. Once

1213
01:00:19,520 --> 01:00:22,960
Speaker 5: we're all empowered, like we're unstoppable, you know what I mean.

1214
01:00:23,000 --> 01:00:25,520
Speaker 5: And that's just that's just what it really comes down to,

1215
01:00:25,720 --> 01:00:27,440
Speaker 5: Like I want my you know, I think a lot

1216
01:00:27,480 --> 01:00:31,880
Speaker 5: of people separating themselves from they isolate themselves because of

1217
01:00:32,000 --> 01:00:35,720
Speaker 5: the need and desire to be the main person, you

1218
01:00:35,720 --> 01:00:39,760
Speaker 5: know what I mean. I'm not sitting around if Envy wasn't.

1219
01:00:39,800 --> 01:00:42,920
Speaker 5: Like Envy's like my mentor to an extent, because I

1220
01:00:42,960 --> 01:00:46,240
Speaker 5: watch him. He's so busy, he's always like ripping and running,

1221
01:00:46,240 --> 01:00:49,720
Speaker 5: but he creates a balance between everything he does, you

1222
01:00:49,720 --> 01:00:52,560
Speaker 5: know what I mean. So for me, that's that's that's

1223
01:00:52,560 --> 01:00:55,320
Speaker 5: a big motivation for me. It's like, you know, I'm

1224
01:00:55,400 --> 01:00:59,080
Speaker 5: learning to be a better businessman because of this company.

1225
01:00:59,440 --> 01:01:01,600
Speaker 5: But in the same so can I get an opportunity

1226
01:01:01,920 --> 01:01:05,360
Speaker 5: to have a downtime now, like you know what I mean,

1227
01:01:05,400 --> 01:01:07,479
Speaker 5: because I have other people working with me. I'm sitting

1228
01:01:07,520 --> 01:01:11,880
Speaker 5: around here memorizing monologues, writing scripts. So that's like the

1229
01:01:11,920 --> 01:01:16,120
Speaker 5: next thing for me is definitely another clothing brand out

1230
01:01:16,160 --> 01:01:19,640
Speaker 5: of this, and then also educating people about one of

1231
01:01:19,640 --> 01:01:21,880
Speaker 5: the biggest thing is to be able to educate people

1232
01:01:21,880 --> 01:01:25,720
Speaker 5: within our company, like not within our company, within our community.

1233
01:01:26,080 --> 01:01:28,520
Speaker 5: My goal is to educate people in our community how

1234
01:01:28,560 --> 01:01:32,040
Speaker 5: to start clothing brands on their own. You know what

1235
01:01:32,080 --> 01:01:34,640
Speaker 5: I mean, you don't. It's not the hardest process in

1236
01:01:34,680 --> 01:01:36,920
Speaker 5: the world, you know what I mean. Once we're able

1237
01:01:36,960 --> 01:01:40,360
Speaker 5: to everybody's so focused, like it makes people uncomfortable. Like

1238
01:01:40,400 --> 01:01:42,280
Speaker 5: I have a lot of friends who had clothing brands

1239
01:01:42,640 --> 01:01:46,280
Speaker 5: that felt a way because the brand took off the

1240
01:01:46,280 --> 01:01:48,880
Speaker 5: way it did. But I'm like, yo, we can all eat,

1241
01:01:49,120 --> 01:01:51,240
Speaker 5: you know what I mean? What you know can help me,

1242
01:01:51,320 --> 01:01:53,600
Speaker 5: and what I'm learning can help you. We can all

1243
01:01:53,640 --> 01:01:56,120
Speaker 5: push each other in some form or fashion.

1244
01:01:56,280 --> 01:01:57,880
Speaker 3: What would you say the most important thing that you

1245
01:01:58,000 --> 01:01:59,680
Speaker 3: learned as far as you know, Like you said you

1246
01:01:59,680 --> 01:02:01,840
Speaker 3: want to create a program to help people, Well, what

1247
01:02:01,880 --> 01:02:04,040
Speaker 3: would be the biggest thing on an entrepreneur that wants

1248
01:02:04,080 --> 01:02:06,240
Speaker 3: to start a clothing brand needs to needs to have

1249
01:02:06,280 --> 01:02:06,720
Speaker 3: figured out?

1250
01:02:08,280 --> 01:02:13,640
Speaker 5: I think the biggest thing that's I think it's like

1251
01:02:13,800 --> 01:02:17,760
Speaker 5: really learning creating a step by step process for it,

1252
01:02:17,800 --> 01:02:19,600
Speaker 5: you know what I mean. I haven't actually mastered it

1253
01:02:19,600 --> 01:02:22,160
Speaker 5: down on paper. I could, which I'm working on in

1254
01:02:22,200 --> 01:02:25,520
Speaker 5: this downtime. I haven't actually written it down, but to

1255
01:02:25,600 --> 01:02:29,840
Speaker 5: create the process like where people are learning, Like what's

1256
01:02:29,880 --> 01:02:32,120
Speaker 5: the first steps? Like, you don't have to jump out

1257
01:02:32,120 --> 01:02:35,720
Speaker 5: the window and create this grand big website and buy

1258
01:02:36,480 --> 01:02:39,280
Speaker 5: and do tons like it can start from I can

1259
01:02:39,360 --> 01:02:43,280
Speaker 5: start in this room that I am. I could email somebody,

1260
01:02:43,720 --> 01:02:47,240
Speaker 5: have them create a design, send me back a mock up,

1261
01:02:47,560 --> 01:02:49,440
Speaker 5: and then after that I can put a I can

1262
01:02:49,520 --> 01:02:51,800
Speaker 5: put it on a website. Doesn't have to be a

1263
01:02:51,840 --> 01:02:55,080
Speaker 5: big Shopify website. They can start with a big Cartel

1264
01:02:55,160 --> 01:02:58,240
Speaker 5: website and then you can start to like generate things.

1265
01:02:58,280 --> 01:02:59,960
Speaker 5: But you know, one of the biggest things is to

1266
01:03:00,040 --> 01:03:03,000
Speaker 5: It's like I tell people, the biggest thing that I

1267
01:03:03,080 --> 01:03:05,440
Speaker 5: tell people is don't be afraid to say I don't know.

1268
01:03:06,120 --> 01:03:08,160
Speaker 5: That's the biggest thing. If you're gonna learn anything in

1269
01:03:08,160 --> 01:03:11,320
Speaker 5: this business, be open to saying I don't know. And

1270
01:03:11,440 --> 01:03:16,360
Speaker 5: somebody is definitely open and willing to assist you no

1271
01:03:16,360 --> 01:03:18,800
Speaker 5: matter what. Because somebody poured into me, I don't mind

1272
01:03:18,840 --> 01:03:21,000
Speaker 5: pouring into people. That's what it really comes down to.

1273
01:03:21,480 --> 01:03:23,720
Speaker 6: Yeah, so your journey started with your parents wanted you

1274
01:03:23,760 --> 01:03:26,800
Speaker 6: to be a lawyer or doctor. You went to school

1275
01:03:26,880 --> 01:03:29,280
Speaker 6: for theatrics game.

1276
01:03:29,160 --> 01:03:29,840
Speaker 2: A party promoter.

1277
01:03:30,000 --> 01:03:32,000
Speaker 6: Now you're you know, you're on your own clothing line.

1278
01:03:32,360 --> 01:03:33,120
Speaker 2: Mom works for you?

1279
01:03:33,160 --> 01:03:36,560
Speaker 6: Now, what's what's her thoughts now that you know you've

1280
01:03:36,680 --> 01:03:39,200
Speaker 6: turned this thing, you've proven yourself, What's what's what's the

1281
01:03:39,240 --> 01:03:40,600
Speaker 6: reaction now from your mom?

1282
01:03:41,320 --> 01:03:45,280
Speaker 5: My mother? Is she old school? She's gonna still keep it.

1283
01:03:45,600 --> 01:03:48,919
Speaker 5: She's not gonna say like, I'm never gonna hit her

1284
01:03:48,960 --> 01:03:51,960
Speaker 5: like with the I'm never gonna hit her with the

1285
01:03:52,200 --> 01:03:55,200
Speaker 5: told yourself, I've never hit her that. But she on

1286
01:03:55,240 --> 01:03:57,720
Speaker 5: the other end still probably is like she does it

1287
01:03:57,760 --> 01:04:01,080
Speaker 5: all the time. She was like, so have you decided

1288
01:04:01,200 --> 01:04:03,400
Speaker 5: which one of these companies is going to be your

1289
01:04:03,480 --> 01:04:05,960
Speaker 5: full one cap plan? What's your retire internet?

1290
01:04:06,200 --> 01:04:06,320
Speaker 3: Now?

1291
01:04:06,800 --> 01:04:09,080
Speaker 5: How much money do you have saved up? What are

1292
01:04:09,120 --> 01:04:10,880
Speaker 5: you going to do to when are you going to

1293
01:04:10,920 --> 01:04:14,720
Speaker 5: get married? Is your clothing company going to facilitate your

1294
01:04:14,760 --> 01:04:17,520
Speaker 5: wife and your children? I'm like, mom, one step at

1295
01:04:17,520 --> 01:04:19,360
Speaker 5: a time, one step out of time.

1296
01:04:21,560 --> 01:04:22,400
Speaker 2: That sounds like a mom.

1297
01:04:23,760 --> 01:04:26,720
Speaker 3: It's been a pleasure. How can people get the merch

1298
01:04:26,920 --> 01:04:28,160
Speaker 3: telling people to social media?

1299
01:04:28,280 --> 01:04:31,840
Speaker 4: The website? All of that information all right?

1300
01:04:32,000 --> 01:04:36,200
Speaker 5: So uh covered by god Clothing dot com is the

1301
01:04:36,280 --> 01:04:40,840
Speaker 5: website we even you know, another thing we purchased was

1302
01:04:40,920 --> 01:04:44,600
Speaker 5: the My God Versus My Enemies dot com website. I mean,

1303
01:04:44,720 --> 01:04:47,320
Speaker 5: so you type in my God versus my Enemies dot

1304
01:04:47,360 --> 01:04:49,919
Speaker 5: com or covered by God clothing, it's going to bring

1305
01:04:49,960 --> 01:04:54,280
Speaker 5: you to the same landing ship. Something people should know

1306
01:04:54,760 --> 01:04:58,200
Speaker 5: just in case you have a design that's more that's

1307
01:04:58,360 --> 01:05:01,520
Speaker 5: more popular than your actual company name. At some point

1308
01:05:01,880 --> 01:05:03,120
Speaker 5: you might as well.

1309
01:05:04,400 --> 01:05:04,720
Speaker 4: Domain.

1310
01:05:05,640 --> 01:05:05,800
Speaker 5: Huh.

1311
01:05:05,880 --> 01:05:06,560
Speaker 4: You have to get that.

1312
01:05:06,560 --> 01:05:10,320
Speaker 5: Domain so that they link to each other. Then the

1313
01:05:10,880 --> 01:05:17,479
Speaker 5: the the actual Instagram page is body of God and

1314
01:05:18,080 --> 01:05:22,080
Speaker 5: mine as I am will Doom and yeah the man.

1315
01:05:22,040 --> 01:05:22,680
Speaker 2: The myth of Leon.

1316
01:05:22,760 --> 01:05:24,840
Speaker 4: I appreciate that. Troit Housekeeping Eye. Yeah.

1317
01:05:24,840 --> 01:05:26,920
Speaker 6: Shout to everybody on patreon dot com that is our

1318
01:05:26,960 --> 01:05:30,000
Speaker 6: Proud to pay program. Y'all know we have five tiers there.

1319
01:05:30,120 --> 01:05:33,440
Speaker 6: Each tier has a different function. The top two tiers

1320
01:05:33,480 --> 01:05:36,200
Speaker 6: four and five will get you access to our online school,

1321
01:05:36,240 --> 01:05:39,240
Speaker 6: eyl University, which has been going crazy. We've been putting

1322
01:05:39,240 --> 01:05:41,800
Speaker 6: out so much content on there. We're not slowing down.

1323
01:05:41,840 --> 01:05:44,400
Speaker 6: So everybody that's been part of that, all our earners,

1324
01:05:44,440 --> 01:05:47,160
Speaker 6: we appreciate you and we love your support. And shout

1325
01:05:47,160 --> 01:05:49,120
Speaker 6: out to everybody that is in our private Facebook real

1326
01:05:49,200 --> 01:05:51,440
Speaker 6: estate group headed up by a brother, MG de Morris

1327
01:05:51,480 --> 01:05:54,840
Speaker 6: guy that has been absolutely amazing we got our book club,

1328
01:05:55,200 --> 01:05:57,400
Speaker 6: we got I mean he does like two to three

1329
01:05:57,640 --> 01:06:01,480
Speaker 6: real estate webinars a week. Man, it's really incredible. It's

1330
01:06:01,520 --> 01:06:03,240
Speaker 6: growing at a tremendous rate.

1331
01:06:03,280 --> 01:06:04,520
Speaker 2: So we appreciate all that support.

1332
01:06:04,560 --> 01:06:04,760
Speaker 4: Y'all.

1333
01:06:04,840 --> 01:06:05,200
Speaker 2: Keep going.

1334
01:06:05,320 --> 01:06:08,480
Speaker 3: Yeah, and don't forget the code earners for forty percent

1335
01:06:08,520 --> 01:06:11,720
Speaker 3: discounting Eyo University. Yo University is on fire right now.

1336
01:06:12,040 --> 01:06:16,480
Speaker 3: Everything book club, movie club, weekly webinars, private real estate,

1337
01:06:16,480 --> 01:06:19,000
Speaker 3: Facebook group and we're adding stuff all the time. And

1338
01:06:19,040 --> 01:06:23,520
Speaker 3: don't forget reliability. Yeah, that's all merchant the Eyo University

1339
01:06:23,560 --> 01:06:26,440
Speaker 3: line as well. So yeah, appreciate it all right, guys,

1340
01:06:27,200 --> 01:06:28,560
Speaker 3: Thank you guys for rocking with us.

1341
01:06:28,600 --> 01:06:30,520
Speaker 4: We'll see you next week. Peace peace.

1342
01:06:35,840 --> 01:06:38,600
Speaker 8: Hey, I'm Tasiana Manning. I support our Voice of a

1343
01:06:38,640 --> 01:06:42,200
Speaker 8: Customer team at Pgenie. If you're a small business customer,

1344
01:06:42,360 --> 01:06:44,600
Speaker 8: we're here to support you. That's why I want to

1345
01:06:44,640 --> 01:06:48,080
Speaker 8: tell you about our new podcast, Real Talk with PGENI.

1346
01:06:48,680 --> 01:06:51,520
Speaker 8: We know small businesses are dealing with rising costs and

1347
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Speaker 8: looking for ways to boost their bottom line. On our show,

1348
01:06:54,400 --> 01:06:56,840
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1349
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1350
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Speaker 8: your operation. Find important resources and most of all, save money.

1351
01:07:04,160 --> 01:07:07,760
Speaker 7: I ride the right analysis for the Emergency Food Bank

1352
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Speaker 7: and based on their usage history. By just making a

1353
01:07:11,960 --> 01:07:15,560
Speaker 7: simple rate change at no costs, it was a twenty

1354
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1355
01:07:18,320 --> 01:07:21,120
Speaker 8: So listen to real talk with PGEN and find more

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Speaker 8: slash real Talk