1 00:00:02,720 --> 00:00:10,559 Speaker 1: Bloomberg Audio Studios, podcasts, radio news. You're listening to the 2 00:00:10,600 --> 00:00:14,520 Speaker 1: Bloomberg Intelligence Podcast. Catch us live weekdays at ten am 3 00:00:14,600 --> 00:00:17,880 Speaker 1: Eastern on Apple, Cocklay and Android Auto with the Bloomberg 4 00:00:17,920 --> 00:00:21,040 Speaker 1: Business App. Listen on demand wherever you get your podcasts, 5 00:00:21,360 --> 00:00:23,560 Speaker 1: or watch us live on YouTube. 6 00:00:24,079 --> 00:00:26,040 Speaker 2: We'll switch gears. Get back to the earnings front. Ford 7 00:00:26,440 --> 00:00:29,120 Speaker 2: stock's up five point seven percent today. Some good numbers here. 8 00:00:29,600 --> 00:00:32,159 Speaker 2: Let's break it down with Craig Trudel, Bloomberg Managing Editor, 9 00:00:32,200 --> 00:00:35,280 Speaker 2: Global Business Coverage. First question, why aren't you in London? 10 00:00:36,440 --> 00:00:37,199 Speaker 2: Did you come back here? 11 00:00:37,240 --> 00:00:37,640 Speaker 3: I'm back? 12 00:00:37,760 --> 00:00:42,120 Speaker 2: Oh? Okay, okay, talk to us about Ford here. The 13 00:00:42,159 --> 00:00:43,320 Speaker 2: stock is hired today. 14 00:00:43,920 --> 00:00:44,120 Speaker 4: Yeah. 15 00:00:44,200 --> 00:00:47,960 Speaker 3: Ford and GM really consistent across several fronts. I think 16 00:00:48,200 --> 00:00:51,519 Speaker 3: the fact that SUVs and pickups have been so strong 17 00:00:51,600 --> 00:00:54,840 Speaker 3: in this market, the fact that the Trump administration has 18 00:00:54,880 --> 00:01:00,480 Speaker 3: so relaxed emissions standards and fuel economy rules, able to 19 00:01:00,480 --> 00:01:03,240 Speaker 3: sort of go a whole hog and sell as many 20 00:01:03,680 --> 00:01:07,280 Speaker 3: SUVs and pickups as they possibly can, and that does 21 00:01:07,560 --> 00:01:10,440 Speaker 3: a heck of a deals, a sort of heck of 22 00:01:10,480 --> 00:01:12,560 Speaker 3: a boost to their bottom line. 23 00:01:13,440 --> 00:01:16,279 Speaker 5: What surprised you the most when you look at Ford 24 00:01:16,319 --> 00:01:19,399 Speaker 5: and GM and what they've managed to show as they 25 00:01:19,520 --> 00:01:20,920 Speaker 5: double down on what works. 26 00:01:21,959 --> 00:01:25,679 Speaker 3: Yeah, I think the execution has been strong. I think, 27 00:01:26,480 --> 00:01:30,120 Speaker 3: you know, they have been trying to sort of, you know, 28 00:01:30,200 --> 00:01:33,080 Speaker 3: pivot in a way that has to be really dramatic 29 00:01:33,120 --> 00:01:38,080 Speaker 3: considering the degree of change from one administration to the next. 30 00:01:38,120 --> 00:01:41,960 Speaker 3: The fact that the Biden administration wanted these companies to 31 00:01:42,440 --> 00:01:46,000 Speaker 3: sell a heck of a lot more electric vehicles, and 32 00:01:46,400 --> 00:01:48,680 Speaker 3: they built the plants to do so. They not only 33 00:01:48,680 --> 00:01:51,680 Speaker 3: built the car factories to do so, but the battery plants, 34 00:01:52,120 --> 00:01:54,840 Speaker 3: and Ford has been trying to sort of, you know, 35 00:01:55,080 --> 00:01:58,960 Speaker 3: make lemonade out of lemon in the fact that Americans 36 00:01:59,000 --> 00:02:01,240 Speaker 3: were not ready to buy electric vehicles at the rate 37 00:02:01,320 --> 00:02:04,600 Speaker 3: everybody was hoping for. Uh. And you know, both of 38 00:02:04,640 --> 00:02:07,480 Speaker 3: these companies are trying to sort of maybe turn some 39 00:02:07,560 --> 00:02:11,120 Speaker 3: of these battery plants into uh, you know, factories that 40 00:02:11,120 --> 00:02:13,680 Speaker 3: can actually make sort of storage units, which we've seen 41 00:02:14,200 --> 00:02:17,120 Speaker 3: Tesla turn that into a tidy little business. So I 42 00:02:17,120 --> 00:02:20,760 Speaker 3: think there's there's still you know, some some sort of 43 00:02:21,080 --> 00:02:23,560 Speaker 3: show there that that we need instead of just tell 44 00:02:23,600 --> 00:02:25,240 Speaker 3: that they're going to be able to make that transition, 45 00:02:26,080 --> 00:02:27,480 Speaker 3: but that's going to be something that we're going to 46 00:02:27,560 --> 00:02:30,400 Speaker 3: watch in in you know, the months and maybe even 47 00:02:30,480 --> 00:02:31,079 Speaker 3: years to come. 48 00:02:31,960 --> 00:02:35,560 Speaker 2: I mean, if I'm forward in GM, I think I 49 00:02:35,639 --> 00:02:37,680 Speaker 2: have to This is just kind of opinion. I think 50 00:02:37,720 --> 00:02:40,680 Speaker 2: my strategy has got to be maxim my shareholder value. 51 00:02:40,840 --> 00:02:44,160 Speaker 2: The way I do that is making pickup trucks and SUVs, 52 00:02:45,800 --> 00:02:48,280 Speaker 2: and my EV strategy has got to be driven by 53 00:02:48,360 --> 00:02:52,880 Speaker 2: the marketplace as opposed to policy. If that's the case, 54 00:02:52,919 --> 00:02:54,640 Speaker 2: I'm not sure where we're going to get to a 55 00:02:54,680 --> 00:02:57,679 Speaker 2: big EV percentage in this country. How are they thinking 56 00:02:57,680 --> 00:02:58,080 Speaker 2: about it? 57 00:02:58,200 --> 00:03:00,440 Speaker 3: Yeah, I mean I do think it's it's in interesting 58 00:03:00,480 --> 00:03:04,280 Speaker 3: that you still do hear Mary Bara you know, say 59 00:03:04,960 --> 00:03:08,560 Speaker 3: that that she thinks that that electric vehicles and batteries 60 00:03:08,600 --> 00:03:12,000 Speaker 3: are just the better power train. And I think, you know, candidly, 61 00:03:12,000 --> 00:03:14,560 Speaker 3: if you sort of drive in my experience, if you 62 00:03:14,639 --> 00:03:17,520 Speaker 3: drive you know, the same vehicle, one with a battery 63 00:03:17,560 --> 00:03:19,880 Speaker 3: in it and the other with a combustion engine in it, 64 00:03:19,880 --> 00:03:22,160 Speaker 3: it's actually a lot of fun to drive an electric vehicle. 65 00:03:22,200 --> 00:03:24,280 Speaker 3: The you know, the instant torque and the sort of 66 00:03:24,320 --> 00:03:28,520 Speaker 3: you know, get up is actually pretty great. And I 67 00:03:28,560 --> 00:03:31,800 Speaker 3: think avoiding you know, the gas pump right now is 68 00:03:31,800 --> 00:03:35,040 Speaker 3: also a big positive. So I think they're really stuck 69 00:03:35,080 --> 00:03:37,680 Speaker 3: in the situation of of you know, a lot of 70 00:03:37,680 --> 00:03:40,839 Speaker 3: consumers still not being ready for this transition, and yet 71 00:03:40,880 --> 00:03:43,240 Speaker 3: there is this sort of looming question over you know, 72 00:03:43,520 --> 00:03:46,240 Speaker 3: is the rest of the world going to make this 73 00:03:47,240 --> 00:03:50,400 Speaker 3: change more successfully and will they be left behind if 74 00:03:50,440 --> 00:03:52,320 Speaker 3: they don't figure this out eventually. 75 00:03:52,440 --> 00:03:54,480 Speaker 5: You just mentioned you moved back from London. I mean, 76 00:03:54,520 --> 00:03:56,200 Speaker 5: looking at the cars on the road, it must be 77 00:03:56,360 --> 00:03:59,240 Speaker 5: kind of a shock just to see the transition back 78 00:03:59,240 --> 00:04:00,920 Speaker 5: to gas guzzling SUVs everywhere. 79 00:04:01,000 --> 00:04:03,480 Speaker 3: I mean the vehicles here. You know, I grew up 80 00:04:03,480 --> 00:04:05,720 Speaker 3: in Michigan. I've been around these companies a long time. 81 00:04:06,280 --> 00:04:08,680 Speaker 3: Vehicles have always been much bigger here, but it is 82 00:04:08,840 --> 00:04:10,840 Speaker 3: a sort of shock to the system to see just 83 00:04:10,920 --> 00:04:13,040 Speaker 3: how big, even as someone who's covered this industry a 84 00:04:13,040 --> 00:04:16,839 Speaker 3: long time man, these pickups keep getting bigger, and I 85 00:04:16,880 --> 00:04:19,800 Speaker 3: think it is also amazing for people who you know, 86 00:04:20,320 --> 00:04:23,560 Speaker 3: go from here to London. What I hear from people 87 00:04:24,279 --> 00:04:26,640 Speaker 3: you know who do travel to Europe is man, look 88 00:04:26,680 --> 00:04:29,440 Speaker 3: at all of these Chinese evs, you know, clonging the 89 00:04:29,480 --> 00:04:31,240 Speaker 3: streets of Europe and around London. 90 00:04:31,360 --> 00:04:33,400 Speaker 2: No, it's us in the rest of the world. I 91 00:04:33,400 --> 00:04:35,039 Speaker 2: don't know how it's going to play out. 92 00:04:35,600 --> 00:04:36,200 Speaker 1: Stay with us. 93 00:04:36,320 --> 00:04:38,520 Speaker 5: More from Bloomberg Intelligence coming up after this. 94 00:04:42,680 --> 00:04:46,360 Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live 95 00:04:46,440 --> 00:04:49,839 Speaker 1: weekdays at ten am Eastern on Applecarplay and Android Auto 96 00:04:49,920 --> 00:04:53,000 Speaker 1: with the Bloomberg Business App. Listen on demand wherever you 97 00:04:53,040 --> 00:04:56,040 Speaker 1: get your podcasts, or watch us live on YouTube. 98 00:04:56,680 --> 00:04:59,839 Speaker 2: Staying on the earnings beat Visa, our good friends at Visa. 99 00:05:00,640 --> 00:05:02,880 Speaker 2: They beat estimates, but they took a five hundred and 100 00:05:02,920 --> 00:05:06,520 Speaker 2: sixty three million dollar charge on job cuts. There, let's 101 00:05:06,520 --> 00:05:09,400 Speaker 2: get the latest on what's going on with Visa. Dickh Gara, 102 00:05:09,560 --> 00:05:12,840 Speaker 2: Bloomberg Intelligence, Global Fintech and Payments Alyst Joints is here. 103 00:05:13,160 --> 00:05:16,000 Speaker 2: So what's the takeaway from Visa from your perspective? Diction? 104 00:05:17,279 --> 00:05:20,920 Speaker 6: Yeah, Hi there, Nice to be here again. I think 105 00:05:20,960 --> 00:05:24,359 Speaker 6: it was a good set of numbers, modest beat on 106 00:05:24,440 --> 00:05:27,479 Speaker 6: both top line and bottom bottom line for the third quarter. 107 00:05:27,560 --> 00:05:31,120 Speaker 6: Physical third quarter for Visa adjusted EPs was about two 108 00:05:31,160 --> 00:05:34,520 Speaker 6: point seven percent ahead of estimates. But I think what 109 00:05:34,680 --> 00:05:37,960 Speaker 6: was really notable is all the underlying trends were pretty resilient. 110 00:05:38,120 --> 00:05:43,560 Speaker 6: So eighteen percent volume gains, thirty four percent services revenue gain, 111 00:05:44,000 --> 00:05:46,039 Speaker 6: I think, and all of that puts Visa in a 112 00:05:46,120 --> 00:05:51,159 Speaker 6: very comfortable spot to basically meet their raised fullier twenty 113 00:05:51,200 --> 00:05:54,560 Speaker 6: twenty six guidance, which they have raised to low end 114 00:05:54,560 --> 00:05:58,040 Speaker 6: of mid teens for EPs growth. I think what I'd 115 00:05:58,120 --> 00:06:01,880 Speaker 6: highlight is it really was firing on all finding all engines. 116 00:06:02,920 --> 00:06:06,080 Speaker 6: Value added services was three point eight billion dollars revenue 117 00:06:06,080 --> 00:06:10,720 Speaker 6: in third quarter, and Visa Direct, which is their consumer 118 00:06:10,839 --> 00:06:16,400 Speaker 6: direct point to point money flows, their transactions climb twenty 119 00:06:16,440 --> 00:06:19,200 Speaker 6: one percent, and new use cases and partnerships are kind 120 00:06:19,200 --> 00:06:22,520 Speaker 6: of keytail wins there. Sorry, one thing if pat remiss 121 00:06:22,640 --> 00:06:24,080 Speaker 6: to not point out is the World Cup. 122 00:06:24,160 --> 00:06:24,440 Speaker 4: It did. 123 00:06:24,600 --> 00:06:29,240 Speaker 6: It did really well for Visa's third quarter numbers, and 124 00:06:29,320 --> 00:06:33,600 Speaker 6: management cited very strong volume gains across all categories. So 125 00:06:33,640 --> 00:06:37,599 Speaker 6: all the US hosts cities, total card present spent accelerated 126 00:06:37,680 --> 00:06:41,600 Speaker 6: transactions were up twenty percent. You have to understand, like 127 00:06:41,640 --> 00:06:45,320 Speaker 6: when people are visiting and this is all cross border spend, 128 00:06:45,320 --> 00:06:47,719 Speaker 6: which is some of the most lucrative or higher margin 129 00:06:47,839 --> 00:06:51,560 Speaker 6: business for the card network, tap to pay transactions where 130 00:06:51,560 --> 00:06:54,280 Speaker 6: people are going and using transits, you just have your 131 00:06:54,279 --> 00:06:57,880 Speaker 6: card and move on your entertainment, your restaurants spend. All 132 00:06:57,880 --> 00:07:00,800 Speaker 6: of that got a nice Kicker, and the banks launched 133 00:07:00,800 --> 00:07:03,279 Speaker 6: a lot of programs along as well to kind of 134 00:07:03,279 --> 00:07:05,799 Speaker 6: bring in more consumers who are traveling for the World Cup. 135 00:07:06,240 --> 00:07:09,480 Speaker 5: Trisha, this is a dumb question, but are those buy now, 136 00:07:09,560 --> 00:07:13,000 Speaker 5: pay later companies like Karna competition for Visa? Are they 137 00:07:13,040 --> 00:07:14,080 Speaker 5: friends or foes? 138 00:07:15,760 --> 00:07:19,040 Speaker 6: So here's how I put it's called it. When I 139 00:07:19,160 --> 00:07:22,080 Speaker 6: was covering banks, I actually thought the card networks are 140 00:07:22,120 --> 00:07:25,119 Speaker 6: done with just because of all the alternative payment trails 141 00:07:25,200 --> 00:07:28,640 Speaker 6: that were coming. Direct fun and bank to bank transfers 142 00:07:28,640 --> 00:07:31,400 Speaker 6: were happening. And now BNPL is kind of growing. But 143 00:07:31,440 --> 00:07:34,280 Speaker 6: if you pay attention all the buy now, pay later 144 00:07:34,400 --> 00:07:37,880 Speaker 6: companies and I cover the sector, their best selling product 145 00:07:37,920 --> 00:07:42,000 Speaker 6: is actually a card. So the card networks have very 146 00:07:42,040 --> 00:07:45,600 Speaker 6: beautifully managed to embed themselves into the buy now, pay 147 00:07:45,680 --> 00:07:48,400 Speaker 6: later ecosystem as well. So while you go to an 148 00:07:48,440 --> 00:07:52,800 Speaker 6: Amazon dot com and spend on say Affirm, there a 149 00:07:52,880 --> 00:07:54,920 Speaker 6: firm is now giving you a card that you can 150 00:07:55,000 --> 00:07:57,600 Speaker 6: go and swipe at a restaurant for your buy now 151 00:07:57,640 --> 00:07:58,600 Speaker 6: pay LATA product. 152 00:08:00,200 --> 00:08:04,200 Speaker 2: So I'm looking at these stocks Diction, Visa, master Card, Affirm, 153 00:08:04,240 --> 00:08:07,040 Speaker 2: I mean, on a trailing twelveth basis, they're all kind 154 00:08:07,040 --> 00:08:10,880 Speaker 2: of flatish what's the story in the payment space here. 155 00:08:12,120 --> 00:08:15,800 Speaker 6: I think the sector overall is beaten down overall, and 156 00:08:15,880 --> 00:08:18,760 Speaker 6: I think if you just look at the card networks, 157 00:08:18,800 --> 00:08:21,760 Speaker 6: there somewhere in the middle of that range. The B 158 00:08:21,840 --> 00:08:25,120 Speaker 6: to B processors are the worst hit, but I think 159 00:08:25,600 --> 00:08:29,840 Speaker 6: there is the overall sector has kind of been doing 160 00:08:29,840 --> 00:08:33,280 Speaker 6: poorly in that regard. That said, Visa and MasterCard are 161 00:08:33,360 --> 00:08:36,160 Speaker 6: steady as they go, like, these are the most resilient, 162 00:08:37,080 --> 00:08:41,280 Speaker 6: solid cash flow businesses along the sector that I cover. 163 00:08:42,679 --> 00:08:44,839 Speaker 6: One thing part I would highlight though, and that we've 164 00:08:44,840 --> 00:08:46,560 Speaker 6: been getting a lot of questions around that is a 165 00:08:46,600 --> 00:08:50,840 Speaker 6: seven percent job cuts that Visa announced yesterday, and people 166 00:08:50,840 --> 00:08:54,040 Speaker 6: are like, is that a distress signal? Like, what's going on? 167 00:08:54,160 --> 00:08:56,240 Speaker 6: They're doing well, then why are they kind of letting 168 00:08:56,240 --> 00:09:01,160 Speaker 6: people go? I would highlight that that's not Visa in distress. 169 00:09:01,280 --> 00:09:06,559 Speaker 6: I would read it as modern corporate portfolio management. Visa's 170 00:09:06,600 --> 00:09:10,000 Speaker 6: portfolio of work was actually tripled over the last decade. 171 00:09:10,120 --> 00:09:13,480 Speaker 6: And what CEO Ryan mcinnonney is doing today, he's trilling 172 00:09:13,520 --> 00:09:17,000 Speaker 6: product overhead and monetizing their AI investments. 173 00:09:18,120 --> 00:09:18,760 Speaker 1: Stay with us. 174 00:09:18,800 --> 00:09:21,040 Speaker 5: More from Bloomberg Intelligence coming up after this. 175 00:09:25,360 --> 00:09:29,040 Speaker 1: You're listening to the Bloomberg Intelligence Podcast. Catch us live 176 00:09:29,120 --> 00:09:32,199 Speaker 1: weekdays at ten am Eastern on Apple, Cocklay and Android 177 00:09:32,240 --> 00:09:35,520 Speaker 1: Auto with the Bloomberg Business App. Listen on demand wherever 178 00:09:35,600 --> 00:09:39,120 Speaker 1: you get your podcasts, or watch us live on YouTube. 179 00:09:39,920 --> 00:09:41,679 Speaker 5: It's all about earnings, and I know that we've got 180 00:09:41,679 --> 00:09:44,640 Speaker 5: a whole stlew of big tech earnings today and tomorrow. 181 00:09:44,720 --> 00:09:48,640 Speaker 5: But over in Europe they're focusing on their leading industry, 182 00:09:48,679 --> 00:09:51,120 Speaker 5: which is luxury, and the luxury guys are kind of 183 00:09:51,120 --> 00:09:52,439 Speaker 5: going in different directions these days. 184 00:09:53,200 --> 00:09:57,480 Speaker 2: Hermes and the Gucci folks over there at Caring. I 185 00:09:57,480 --> 00:09:59,000 Speaker 2: don't think there's a read through there. I don't know. 186 00:09:59,400 --> 00:10:02,760 Speaker 5: Yeah, certainly says something about China. Certainly says something about inflation. 187 00:10:02,920 --> 00:10:06,000 Speaker 5: Let's bring in Andrew Felstad. She's our Bloomberg opinion columnist 188 00:10:06,360 --> 00:10:09,800 Speaker 5: rating on both. Andrew, just give us an overview. Here. 189 00:10:10,000 --> 00:10:13,280 Speaker 5: We had heard from LVMH. Now we're hearing from Amez 190 00:10:13,480 --> 00:10:16,600 Speaker 5: and Caring. And I think I mispronounce it Ramaz, because 191 00:10:16,760 --> 00:10:18,959 Speaker 5: that's how I how you go, not Hermes in. 192 00:10:18,920 --> 00:10:20,800 Speaker 2: Any cases, Federated Hermes in Pittsburgh. 193 00:10:20,800 --> 00:10:23,400 Speaker 5: Okay, thank you, This is a dumb American question. Anyway, 194 00:10:23,880 --> 00:10:27,200 Speaker 5: Andrea walk us through how the tide seems to be 195 00:10:27,240 --> 00:10:31,520 Speaker 5: turning here Formez and Caring, they're going in different directions 196 00:10:31,520 --> 00:10:32,320 Speaker 5: than they were before. 197 00:10:33,240 --> 00:10:37,959 Speaker 7: Absolutely, So Hamez seems to have spooted the market by 198 00:10:38,000 --> 00:10:42,600 Speaker 7: talking about China and saying that China has stabilized, but 199 00:10:42,679 --> 00:10:46,360 Speaker 7: it's not yet recovered. And I mean this this isn't 200 00:10:46,640 --> 00:10:50,400 Speaker 7: really that different from what everyone else has been saying. 201 00:10:50,520 --> 00:10:54,600 Speaker 7: But he taught the CEO Axel Duma, talked about the 202 00:10:54,840 --> 00:10:57,480 Speaker 7: pork price and he said that obviously we know about 203 00:10:57,480 --> 00:11:01,040 Speaker 7: the property market, but he said, the pork price is low, 204 00:11:01,160 --> 00:11:04,520 Speaker 7: and so that's an indication of less confidence. So the 205 00:11:04,559 --> 00:11:09,280 Speaker 7: market's really taken this badly and worried about Hermez. Now 206 00:11:09,320 --> 00:11:12,320 Speaker 7: at the same time, on the backdrop of Hermez, you've 207 00:11:12,320 --> 00:11:15,599 Speaker 7: also just had this sense that the Burke in the 208 00:11:16,280 --> 00:11:19,640 Speaker 7: Kelly aren't quite as hot as they used to be. 209 00:11:20,160 --> 00:11:23,520 Speaker 7: Chanelle has gone a new design and he's been bringing 210 00:11:23,520 --> 00:11:27,600 Speaker 7: out some bags that are really really in demand. So 211 00:11:27,640 --> 00:11:32,200 Speaker 7: the Hermes and the Burking and the Kelly, typically you 212 00:11:32,280 --> 00:11:35,480 Speaker 7: can't you can't just go into a store and buy one. 213 00:11:35,559 --> 00:11:37,520 Speaker 7: You have to put your name in a weight list, 214 00:11:37,720 --> 00:11:40,719 Speaker 7: all sort of you know, hurdles that you get one 215 00:11:40,840 --> 00:11:42,920 Speaker 7: or not, and so most people buy them in the 216 00:11:42,960 --> 00:11:46,320 Speaker 7: secondary market where they cost more, and the premium to 217 00:11:46,360 --> 00:11:49,960 Speaker 7: the retail price has been falling. So that's scene as 218 00:11:50,000 --> 00:11:53,280 Speaker 7: a maybe not not a great thing for Hermez. But 219 00:11:52,880 --> 00:11:55,440 Speaker 7: the what's the other thing that's happened in the last 220 00:11:55,480 --> 00:11:59,599 Speaker 7: few weeks is that all the footballers have been carrying 221 00:11:59,679 --> 00:12:05,160 Speaker 7: these you know, giant Hermes bag, the giant Burking's the 222 00:12:05,320 --> 00:12:07,959 Speaker 7: hack which isn't a Burken but looks like a b 223 00:12:08,160 --> 00:12:11,200 Speaker 7: looks very much like a Burkan, And I really do 224 00:12:11,320 --> 00:12:14,640 Speaker 7: think that's actually given home as a new lease of life, 225 00:12:14,760 --> 00:12:17,600 Speaker 7: because you know, the Berkan was looking a bit tired 226 00:12:17,640 --> 00:12:20,959 Speaker 7: and suddenly you've got Earling Harland carrying his giant Hermies 227 00:12:21,000 --> 00:12:24,000 Speaker 7: bag and I think it has helped them. But obviously 228 00:12:24,040 --> 00:12:27,400 Speaker 7: that's not going to come through in these numbers. 229 00:12:28,880 --> 00:12:30,960 Speaker 2: Andrew, just so you know, in this radio studio, we 230 00:12:31,000 --> 00:12:35,560 Speaker 2: are not buying that pork as a leading indicator issue. Okay, 231 00:12:35,800 --> 00:12:40,520 Speaker 2: we just not buying it, but it Andrew, what do 232 00:12:40,559 --> 00:12:44,200 Speaker 2: we know about the geographic element? Here are certain parts 233 00:12:44,240 --> 00:12:46,360 Speaker 2: of the world doing better than than others. 234 00:12:46,960 --> 00:12:50,880 Speaker 7: Absolutely, the US is really really on fire when it 235 00:12:50,880 --> 00:12:55,160 Speaker 7: comes to luxury the stock market wealth up to now. Anyway, 236 00:12:55,240 --> 00:13:00,360 Speaker 7: the AI wealth that the US demand is very correlated 237 00:13:00,679 --> 00:13:04,719 Speaker 7: with a stock market performance. Now, what is really interesting 238 00:13:05,040 --> 00:13:08,600 Speaker 7: is that the people that are you know, enjoying all 239 00:13:08,640 --> 00:13:11,520 Speaker 7: this wealth, and it's natural when you get a big windfull, 240 00:13:11,559 --> 00:13:15,200 Speaker 7: you want to treat yourself, and that seems to favor 241 00:13:15,320 --> 00:13:18,440 Speaker 7: like watches and jewelry rather than a handbag. Maybe you 242 00:13:18,440 --> 00:13:21,160 Speaker 7: want something that lasts, you want a memento of this, 243 00:13:21,840 --> 00:13:25,320 Speaker 7: you know, of this wonderful windfall. It's really helping jewelry 244 00:13:25,480 --> 00:13:29,080 Speaker 7: rather than leather goods. And that's a problem because obviously 245 00:13:29,280 --> 00:13:33,480 Speaker 7: for brands like Lvia Mahe Carrying, although although Elva Mate 246 00:13:33,520 --> 00:13:37,640 Speaker 7: has Tiffany and it really you know, it's bread and 247 00:13:37,760 --> 00:13:41,199 Speaker 7: butter is leather goods, so and they're very profitable. So 248 00:13:41,280 --> 00:13:43,640 Speaker 7: you really want handbags to come back. But the fact 249 00:13:43,679 --> 00:13:46,439 Speaker 7: that the US is doing well that's making up the 250 00:13:46,520 --> 00:13:49,200 Speaker 7: short fall wild China sort of in the dol drums. 251 00:13:51,000 --> 00:13:53,800 Speaker 1: Stay with us. More from Bloomberg Intelligence coming up after this. 252 00:13:58,040 --> 00:14:01,680 Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live 253 00:14:01,800 --> 00:14:05,160 Speaker 1: weekdays at ten am Eastern on Applecarclay and Android Auto 254 00:14:05,320 --> 00:14:08,319 Speaker 1: with the Bloomberg Business app. Listen on demand wherever you 255 00:14:08,400 --> 00:14:11,360 Speaker 1: get your podcasts, or watch us live on YouTube. 256 00:14:12,320 --> 00:14:14,800 Speaker 2: Okay, the World Cup is over. I think it was 257 00:14:14,880 --> 00:14:18,600 Speaker 2: a fantastic World Cup. I think everybody was generally pretty happy. 258 00:14:18,679 --> 00:14:20,760 Speaker 2: The fans seemed to be happy. The games were good, 259 00:14:20,800 --> 00:14:23,280 Speaker 2: we had a great finals there, I thought, I don't know. 260 00:14:24,400 --> 00:14:26,960 Speaker 2: I think it's important for a lot of companies out there, 261 00:14:27,120 --> 00:14:31,480 Speaker 2: none more important than Nike and Adidas. And let's break 262 00:14:31,520 --> 00:14:34,000 Speaker 2: that down. Putnam Goyle, senior US e Commerce and retail 263 00:14:34,000 --> 00:14:37,720 Speaker 2: analyst for a Bloomberg Intelligence put them just kind of 264 00:14:38,120 --> 00:14:41,360 Speaker 2: kind of scope out for us. For the big name 265 00:14:41,480 --> 00:14:44,520 Speaker 2: brands that were really associated with this. Nike and Audi 266 00:14:44,640 --> 00:14:46,320 Speaker 2: dosk talk to us with what it means for them. 267 00:14:47,640 --> 00:14:49,680 Speaker 4: Yeah, So for both of them, the World Cup is 268 00:14:49,680 --> 00:14:51,960 Speaker 4: a real big deal because it allows them to come 269 00:14:52,000 --> 00:14:55,280 Speaker 4: front and center with their fans and consumers alike. So 270 00:14:55,320 --> 00:14:58,000 Speaker 4: when you think about who has the ball, who has 271 00:14:58,080 --> 00:15:00,960 Speaker 4: the kids, who has the teams and ma So when 272 00:15:01,000 --> 00:15:03,360 Speaker 4: we got to the finals, Adidas had the win already, 273 00:15:03,440 --> 00:15:06,760 Speaker 4: right because both teams were sponsored or wearing Adida skiar. 274 00:15:07,320 --> 00:15:09,960 Speaker 4: So at the end of it, who won the World Cup? 275 00:15:10,080 --> 00:15:12,800 Speaker 4: It's Adidas of the at leisure names and that's great 276 00:15:12,880 --> 00:15:16,120 Speaker 4: brand heat for them. In fact, they came out saying 277 00:15:16,240 --> 00:15:20,600 Speaker 4: that they had expected in euros a billion from the 278 00:15:20,680 --> 00:15:24,040 Speaker 4: World Cup kit sales and jerseys, et cetera, and they 279 00:15:24,200 --> 00:15:26,800 Speaker 4: topped that by fifty percent. So one point five billion 280 00:15:26,880 --> 00:15:30,320 Speaker 4: euros is what now the number is for the momentum 281 00:15:30,440 --> 00:15:33,640 Speaker 4: they got from the World Cup, unjust kits and jerseys 282 00:15:33,760 --> 00:15:35,240 Speaker 4: and gear ahead of it. 283 00:15:35,680 --> 00:15:37,400 Speaker 2: Yeah, I mean, you know, we had so many games 284 00:15:37,440 --> 00:15:40,120 Speaker 2: here in the New York metro area that all throughout 285 00:15:40,160 --> 00:15:42,760 Speaker 2: the city, throughout the tournament here, there were jerseys all 286 00:15:43,040 --> 00:15:45,240 Speaker 2: over the place and people were really into it. 287 00:15:45,400 --> 00:15:46,840 Speaker 4: So do these. 288 00:15:46,760 --> 00:15:49,240 Speaker 2: Companies did they break out how big soccer is for 289 00:15:49,400 --> 00:15:52,880 Speaker 2: them amongst all their the sports that they were involved 290 00:15:52,920 --> 00:15:53,120 Speaker 2: with that. 291 00:15:53,360 --> 00:15:55,760 Speaker 4: You know, I wish I did, but or they did, 292 00:15:55,840 --> 00:15:59,280 Speaker 4: but they don't, And we don't know by sport how 293 00:15:59,320 --> 00:16:01,720 Speaker 4: big it is. Just as you can imagine, you know, 294 00:16:01,760 --> 00:16:04,240 Speaker 4: when you think about the world of sports, soccer is 295 00:16:04,360 --> 00:16:07,240 Speaker 4: one of the largest watched and played sports in the world. 296 00:16:07,600 --> 00:16:10,760 Speaker 4: So it definitely does build momentum in terms of their sales, 297 00:16:10,800 --> 00:16:13,640 Speaker 4: whether it's the cleats, whether it's the apparel, the jerseys, 298 00:16:13,680 --> 00:16:17,360 Speaker 4: et cetera. The players, they sponsor matter. You know, Messi 299 00:16:17,480 --> 00:16:19,440 Speaker 4: being in the game for Adidas was a big deal. 300 00:16:19,640 --> 00:16:23,720 Speaker 4: In Bappe Ford Nike in the top five running was 301 00:16:23,760 --> 00:16:26,800 Speaker 4: a big deal. And these players also against the teams 302 00:16:26,840 --> 00:16:29,480 Speaker 4: that they sponsor, really do raise those ability for them 303 00:16:29,560 --> 00:16:32,520 Speaker 4: and get to draw traffic into their stores and their brands. 304 00:16:32,760 --> 00:16:35,000 Speaker 2: We have a sense of like, if Adidas wants to 305 00:16:35,040 --> 00:16:39,280 Speaker 2: sponsor you know, Spain or in Argentina, what that costs them? 306 00:16:39,320 --> 00:16:40,640 Speaker 2: Do we know that that kind of number. 307 00:16:41,520 --> 00:16:44,920 Speaker 4: So those contracts vary and they change, and clearly you 308 00:16:44,960 --> 00:16:47,200 Speaker 4: know it's pain having won the World's Cup, the price 309 00:16:47,320 --> 00:16:49,840 Speaker 4: tag goes up once the contracts are up for renewal. 310 00:16:50,320 --> 00:16:52,080 Speaker 4: Right now, what I can tell you is a soccer 311 00:16:52,120 --> 00:16:54,560 Speaker 4: ball which Adidas has owned in the World Cup for 312 00:16:54,640 --> 00:16:58,480 Speaker 4: the last I believe twenty five years, is now being 313 00:16:59,200 --> 00:17:02,280 Speaker 4: likely taken over by Nike in twenty twenty seven, twenty 314 00:17:02,360 --> 00:17:05,080 Speaker 4: twenty eight. So it does. So things do change when 315 00:17:05,160 --> 00:17:07,640 Speaker 4: contracts expire. But for many of the teams, for many 316 00:17:07,680 --> 00:17:10,879 Speaker 4: of the players, they do have various lengths of contracts 317 00:17:11,040 --> 00:17:12,640 Speaker 4: and prices do vary. 318 00:17:13,160 --> 00:17:16,879 Speaker 2: How about for Nike, an American company, how did they 319 00:17:16,960 --> 00:17:18,800 Speaker 2: fare in a world of global football? 320 00:17:20,080 --> 00:17:22,200 Speaker 4: It would have been nice to see Nike versus Adidas 321 00:17:22,200 --> 00:17:24,440 Speaker 4: in the final, I must say, but that wasn't the case. 322 00:17:25,359 --> 00:17:28,480 Speaker 4: They still did well, they were up in third place, 323 00:17:28,600 --> 00:17:31,560 Speaker 4: so I think they do still gain the brand visibility. 324 00:17:31,640 --> 00:17:33,800 Speaker 4: In fact, you know some data sources that we look at, 325 00:17:34,280 --> 00:17:38,040 Speaker 4: Nike was the top searched kit through April through June 326 00:17:38,680 --> 00:17:42,960 Speaker 4: with the USA averaging more than fourteen thousand weekly searches. 327 00:17:43,040 --> 00:17:45,800 Speaker 4: So we do think that even though Nike didn't win 328 00:17:45,920 --> 00:17:49,760 Speaker 4: the World Cup, they were definitely in the running and 329 00:17:50,160 --> 00:17:54,240 Speaker 4: they were very visible across the board, and having Imbappe 330 00:17:54,400 --> 00:17:56,840 Speaker 4: and winning third fourth place does still go a long 331 00:17:56,920 --> 00:17:57,480 Speaker 4: way for them. 332 00:17:58,280 --> 00:18:00,680 Speaker 2: How about for a brand like Puma, it feels like 333 00:18:00,800 --> 00:18:03,520 Speaker 2: they've kind of, at least here in the United States 334 00:18:04,040 --> 00:18:06,639 Speaker 2: a little bit of a lagging behind. Say that the 335 00:18:06,760 --> 00:18:09,160 Speaker 2: Nikes and the Adidas of the world talk was about Puma. 336 00:18:10,000 --> 00:18:13,040 Speaker 4: Yeah, so Puma, you know, they're definitely much smaller right 337 00:18:13,080 --> 00:18:15,000 Speaker 4: when you think about them in the world of sports, 338 00:18:15,119 --> 00:18:18,080 Speaker 4: and I think they didn't have as many teams as 339 00:18:18,160 --> 00:18:21,120 Speaker 4: Nike and Adidas have, so they do lag in that front. 340 00:18:21,320 --> 00:18:23,040 Speaker 4: But I think what worked out well for them on 341 00:18:23,119 --> 00:18:26,680 Speaker 4: the World Cup was Morocco and Switzerland's quarterfinals, right. I 342 00:18:26,760 --> 00:18:30,239 Speaker 4: think that really helped them gain visibility and it did 343 00:18:30,359 --> 00:18:34,000 Speaker 4: prove positive for them. They're undermissed a big turnaround right 344 00:18:34,040 --> 00:18:36,080 Speaker 4: now with the brand, and they're really trying to find 345 00:18:36,160 --> 00:18:39,240 Speaker 4: their place. Where does Puma set relative to Aditas and Nike, 346 00:18:39,800 --> 00:18:42,240 Speaker 4: And I think where they win is in the smaller 347 00:18:42,320 --> 00:18:45,720 Speaker 4: sports that Adidas and Nike play in but aren't as aggressive. 348 00:18:45,760 --> 00:18:47,560 Speaker 4: And if you think about cricket, if you think about 349 00:18:47,600 --> 00:18:50,040 Speaker 4: the f one, right, those are sports where I think 350 00:18:50,119 --> 00:18:54,160 Speaker 4: Puma has a larger leg up than Nike and Adidas, 351 00:18:54,280 --> 00:18:54,959 Speaker 4: but they're smaller. 352 00:18:55,240 --> 00:18:57,399 Speaker 2: In these companies, they're not just sneaker companies. It's a 353 00:18:57,440 --> 00:18:59,600 Speaker 2: whole ath leisure thing, right. I Mean that's kind of 354 00:18:59,640 --> 00:19:02,320 Speaker 2: where the market is now defined or how the market's defined. 355 00:19:03,200 --> 00:19:06,680 Speaker 4: They're not sneaker companies. When you think about Adidas and 356 00:19:07,600 --> 00:19:11,040 Speaker 4: Nike Alike, you know, yes, sneakers are where they probably 357 00:19:11,680 --> 00:19:15,160 Speaker 4: get most of their visibility and their player lineups from. 358 00:19:15,520 --> 00:19:18,240 Speaker 4: But apparel is an important piece of the business. It's growing. 359 00:19:18,640 --> 00:19:21,520 Speaker 4: But when you think about Nike and Adidas, Nike wins 360 00:19:21,640 --> 00:19:24,320 Speaker 4: in the footwear race. Right. Nike's shares over twenty percent 361 00:19:24,359 --> 00:19:27,080 Speaker 4: of the global footwear market, Adidas is around twelve percent, 362 00:19:27,160 --> 00:19:30,240 Speaker 4: so almost double. But when you look at apparel, they're 363 00:19:30,400 --> 00:19:33,440 Speaker 4: very comparable. Nikes about ten percent, Adidas about nine percent. 364 00:19:33,720 --> 00:19:36,080 Speaker 4: So apparel is the opportunity for both of them to 365 00:19:36,119 --> 00:19:37,560 Speaker 4: step up and really gain margin. 366 00:19:38,560 --> 00:19:43,200 Speaker 1: This is the Bloomberg Intelligence Podcast, available on Apple, Spotify, 367 00:19:43,440 --> 00:19:47,360 Speaker 1: and anywhere else you get your podcasts. Listen live each weekday, 368 00:19:47,640 --> 00:19:50,840 Speaker 1: ten am to noon Eastern on Bloomberg dot com, the 369 00:19:51,000 --> 00:19:54,800 Speaker 1: iHeartRadio app tune In, and the Bloomberg Business app. You 370 00:19:54,880 --> 00:19:58,159 Speaker 1: can also watch us live every weekday on YouTube and 371 00:19:58,400 --> 00:20:00,320 Speaker 1: always on the Bloomberg to minol