WEBVTT - What are Ultrabooks?

0:00:00.280 --> 0:00:02.840
<v Speaker 1>Brought to you by the reinvented two thousand twelve camera.

0:00:03.160 --> 0:00:08.879
<v Speaker 1>It's ready. Are you get in touch with technology with

0:00:09.000 --> 0:00:14.520
<v Speaker 1>text Stuff from how stuff works dot com. This podcast

0:00:14.600 --> 0:00:17.040
<v Speaker 1>is brought to you by Audible dot com, the Internet's

0:00:17.079 --> 0:00:19.840
<v Speaker 1>leading provider of audio books, with more than one hundred

0:00:19.880 --> 0:00:23.720
<v Speaker 1>thousand downloadable titles across all types of literature. For tex

0:00:23.720 --> 0:00:27.240
<v Speaker 1>Stuff listeners, Audible is offering a free audiobook to give

0:00:27.280 --> 0:00:30.120
<v Speaker 1>you a chance to try out their service. One audio

0:00:30.160 --> 0:00:33.880
<v Speaker 1>book to consider is The Singularity Is Near When Humans

0:00:33.920 --> 0:00:38.520
<v Speaker 1>Transcend Biology by Ray kirtzwil Kurtswaile explores a future where

0:00:38.520 --> 0:00:41.080
<v Speaker 1>man and machine are one and the same. Text Stuff

0:00:41.120 --> 0:00:44.000
<v Speaker 1>is fascinated by the idea of singularity, and this is

0:00:44.000 --> 0:00:47.120
<v Speaker 1>a great book to learn more about it. The Singularity

0:00:47.240 --> 0:00:51.440
<v Speaker 1>Is Near When Humans Transcend Biology by Ray kurtzwild available

0:00:51.680 --> 0:00:55.120
<v Speaker 1>from Audible. To try Audible free to day and get

0:00:55.120 --> 0:00:58.240
<v Speaker 1>a free audiobook of your choice, go to Audible podcast

0:00:58.240 --> 0:01:03.000
<v Speaker 1>dot com slash tech Stuff. That's Audible podcast dot com

0:01:03.160 --> 0:01:09.959
<v Speaker 1>slash tech Stuff. Hello again, everyone, and welcome to tech Stuff.

0:01:10.000 --> 0:01:11.759
<v Speaker 1>My name is Chris Poulette and I am an editor

0:01:11.800 --> 0:01:14.440
<v Speaker 1>at how stuff Works dot com. Sitting across from me

0:01:14.640 --> 0:01:19.080
<v Speaker 1>as usual using a pretty typical looking corporate laptop, is

0:01:19.120 --> 0:01:21.760
<v Speaker 1>senior writer Jonathan Strickland. It was a wrong number that

0:01:21.840 --> 0:01:24.320
<v Speaker 1>started it, the telephone ringing three times in the dead

0:01:24.360 --> 0:01:26.040
<v Speaker 1>of night, and the voice on the other end asking

0:01:26.080 --> 0:01:30.160
<v Speaker 1>for someone. He was not all right then, yea, so today,

0:01:31.160 --> 0:01:33.720
<v Speaker 1>thank you? Yes, Well, I don't know why I'm thanking you.

0:01:33.800 --> 0:01:36.160
<v Speaker 1>It's a quote that I did not write, so I

0:01:36.240 --> 0:01:40.360
<v Speaker 1>just just quoted. Um, we are today talking about ultra

0:01:40.480 --> 0:01:44.440
<v Speaker 1>books and what the heck are they? And do you

0:01:44.560 --> 0:01:48.440
<v Speaker 1>want one? Um? I figured it was a a computer

0:01:48.520 --> 0:01:50.960
<v Speaker 1>that it wore a silver suit with a flashing light

0:01:51.040 --> 0:01:55.560
<v Speaker 1>on its chest, that took on big rubbery monsters. No, no,

0:01:56.000 --> 0:02:00.120
<v Speaker 1>sadly not. Uh. I'm still waiting for the gigante or

0:02:00.160 --> 0:02:02.960
<v Speaker 1>a computer that it can only be controlled by a

0:02:02.960 --> 0:02:07.120
<v Speaker 1>little child. But they know that the ultrabook is a

0:02:07.160 --> 0:02:14.160
<v Speaker 1>new class of notebook style computers marketing. But no, it

0:02:14.200 --> 0:02:18.040
<v Speaker 1>really is. It's just like just like how netbooks were marketing.

0:02:18.120 --> 0:02:20.320
<v Speaker 1>That was a thing, right, And in a way you

0:02:20.360 --> 0:02:22.720
<v Speaker 1>could say that the ultrabook is sort of reaction to

0:02:23.200 --> 0:02:26.360
<v Speaker 1>two things. One is the netbook movement, which kind of

0:02:26.400 --> 0:02:29.960
<v Speaker 1>got took a hit when tablets started to get popular

0:02:30.040 --> 0:02:33.280
<v Speaker 1>because people were saying, well, I could get a tablet

0:02:33.400 --> 0:02:37.079
<v Speaker 1>device which is a really cool form factor and has

0:02:37.120 --> 0:02:41.080
<v Speaker 1>a fun touchscreen interface, or for around the same price,

0:02:41.120 --> 0:02:44.080
<v Speaker 1>I could get a netbook, which is essentially an underpowered computer.

0:02:45.200 --> 0:02:47.440
<v Speaker 1>Uh And and there were a lot of people who said, well,

0:02:47.440 --> 0:02:49.760
<v Speaker 1>if between those two choices, I will go with the tablets.

0:02:49.800 --> 0:02:52.720
<v Speaker 1>So the netbook sales with netbooks were a big thing.

0:02:52.800 --> 0:02:55.440
<v Speaker 1>Just a couple of years ago, netbook sales started to

0:02:55.520 --> 0:02:57.600
<v Speaker 1>take a little bit of a of a depth, and

0:02:57.680 --> 0:03:00.519
<v Speaker 1>so computer manufacturers started to look around and a well,

0:03:01.160 --> 0:03:04.440
<v Speaker 1>what can we do about this? Do we keep pushing

0:03:04.440 --> 0:03:07.640
<v Speaker 1>netbooks or do we get into a different market. The

0:03:07.680 --> 0:03:12.480
<v Speaker 1>other thing that really really I think launched the ultrabook

0:03:12.560 --> 0:03:18.639
<v Speaker 1>movement was Apple with the MacBook Air. Now, the MacBook

0:03:18.680 --> 0:03:23.560
<v Speaker 1>Air is a super slim MacBook, right, and it's it

0:03:24.320 --> 0:03:29.240
<v Speaker 1>gets that slim form factor through um lots of different ways.

0:03:29.280 --> 0:03:32.200
<v Speaker 1>One thing is, you know you remove the optical drive. Yes,

0:03:32.320 --> 0:03:36.440
<v Speaker 1>so there's there's there's no DVD drive in it. Yeah,

0:03:36.480 --> 0:03:38.680
<v Speaker 1>So once you remove the optical drive, you now conserve

0:03:38.760 --> 0:03:41.960
<v Speaker 1>a lot of space and use a solid state hard

0:03:42.000 --> 0:03:43.960
<v Speaker 1>drive so you don't have to have platters in there

0:03:44.000 --> 0:03:46.520
<v Speaker 1>or anything like that. So the MacBook Air is this

0:03:46.640 --> 0:03:50.720
<v Speaker 1>really thin, beautiful computer, like it's you know, it's aesthetically

0:03:50.720 --> 0:03:55.640
<v Speaker 1>it's very pleasing. Uh. And it's also a fairly powerful computer,

0:03:56.120 --> 0:03:59.120
<v Speaker 1>you know, for its for its form factor. Uh. And

0:03:59.200 --> 0:04:02.600
<v Speaker 1>so also it's a premium computer. It's you know, you're

0:04:02.600 --> 0:04:05.280
<v Speaker 1>paying a premium price, partly because it's Apple, and partly

0:04:05.320 --> 0:04:09.560
<v Speaker 1>because of the design of the computer itself. So, um, yeah,

0:04:09.600 --> 0:04:13.680
<v Speaker 1>the the the MacBook Air um sort of got a

0:04:13.720 --> 0:04:16.120
<v Speaker 1>lot of attention just because of the way it looks

0:04:16.120 --> 0:04:19.719
<v Speaker 1>and because it has that solid state drive, which you know,

0:04:19.760 --> 0:04:25.120
<v Speaker 1>they're they're naturally more expensive than the platter hard drives. Now, um,

0:04:25.160 --> 0:04:27.839
<v Speaker 1>if you look at the specs, uh, simply looking at

0:04:27.880 --> 0:04:30.919
<v Speaker 1>a a you know, Apple computers, if you put a

0:04:31.000 --> 0:04:34.159
<v Speaker 1>MacBook versus a MacBook Air, you'll notice that the the

0:04:34.240 --> 0:04:38.159
<v Speaker 1>processors generally a little slower, and the drive is smaller

0:04:38.200 --> 0:04:41.920
<v Speaker 1>because it's a um solid state hard drive, and it's

0:04:41.960 --> 0:04:45.520
<v Speaker 1>you know, sort of more expensive for what you're getting. Uh.

0:04:45.560 --> 0:04:47.480
<v Speaker 1>It may be less expensive than the MacBook, but then

0:04:47.520 --> 0:04:50.480
<v Speaker 1>you go, well, but you know, for a couple hundred dollars,

0:04:50.520 --> 0:04:53.480
<v Speaker 1>So you have to decide what you want. But for

0:04:53.480 --> 0:04:56.160
<v Speaker 1>for some people, for a set of people who wanted

0:04:56.720 --> 0:04:59.800
<v Speaker 1>UM an Apple laptop, they said, you know what, I

0:05:00.080 --> 0:05:03.719
<v Speaker 1>really like the fact that it's lighter, it's smaller, UM,

0:05:03.800 --> 0:05:06.320
<v Speaker 1>and you know, look how sleek it is. I remember

0:05:06.520 --> 0:05:08.560
<v Speaker 1>Steve Jobs unveiling the thing and you pulled it out

0:05:08.600 --> 0:05:12.560
<v Speaker 1>of Manila envelope, which which got a pretty big reaction.

0:05:12.640 --> 0:05:14.600
<v Speaker 1>I mean, you know, before that, you just didn't see

0:05:14.640 --> 0:05:18.159
<v Speaker 1>computers at that that were thin enough to be able

0:05:18.160 --> 0:05:23.160
<v Speaker 1>to do that. Now, UM, other manufacturers started making thinner laptops.

0:05:23.200 --> 0:05:25.760
<v Speaker 1>I remember Sony came out with a couple of of

0:05:25.880 --> 0:05:30.640
<v Speaker 1>the bio laptops that were really slender. UM. Samsung came

0:05:30.680 --> 0:05:34.240
<v Speaker 1>out with its Series nine in particular, with a great

0:05:34.279 --> 0:05:36.800
<v Speaker 1>thin one. And that's one of the lines that will

0:05:36.800 --> 0:05:39.400
<v Speaker 1>probably talk about in this podcast. But the idea of

0:05:39.400 --> 0:05:43.600
<v Speaker 1>the Ultra book really really comes from Intel. And it's

0:05:43.640 --> 0:05:48.520
<v Speaker 1>funny because Intel has actually set forth some standards they UM,

0:05:49.800 --> 0:05:52.920
<v Speaker 1>they announced standards for what would become the Ultra Book,

0:05:52.920 --> 0:05:55.320
<v Speaker 1>and they actually named it the Ultra Book, and they said,

0:05:55.360 --> 0:05:58.359
<v Speaker 1>if you're going to make an ultra book, whatever that is,

0:05:59.160 --> 0:06:01.479
<v Speaker 1>this is what it. Yeah, you have to meet these

0:06:01.480 --> 0:06:04.400
<v Speaker 1>bare minimum standards like, for example, it can be no

0:06:04.600 --> 0:06:07.920
<v Speaker 1>thicker than twenty one millimeters which is point eight three

0:06:08.080 --> 0:06:11.320
<v Speaker 1>inches thick. If it's thicker than that, then technically it

0:06:11.320 --> 0:06:16.120
<v Speaker 1>should not be called an ultrabook. UH. It also should

0:06:16.160 --> 0:06:20.640
<v Speaker 1>have a very fast startup UH and should in fact

0:06:20.680 --> 0:06:26.560
<v Speaker 1>go from sleep mode to full interaction within seven seconds.

0:06:27.040 --> 0:06:29.400
<v Speaker 1>Seven seconds is the maximum amount of time it should

0:06:29.400 --> 0:06:31.560
<v Speaker 1>take to go from sleep mode too ready to go,

0:06:32.400 --> 0:06:35.520
<v Speaker 1>which is that's that's pretty fast, especially if you've ever

0:06:35.560 --> 0:06:39.440
<v Speaker 1>had like an older computer and older notebook computer and

0:06:39.480 --> 0:06:41.200
<v Speaker 1>had to go into sleep mode and then try to

0:06:41.200 --> 0:06:44.240
<v Speaker 1>wake it up. Sometimes you're you know, you start the

0:06:44.240 --> 0:06:46.240
<v Speaker 1>wake up process and you think, all right, I'm gonna

0:06:46.279 --> 0:06:49.880
<v Speaker 1>go make some coffee, maybe make a couple of phone

0:06:49.880 --> 0:06:52.000
<v Speaker 1>calls before I get back. Part of that, I think

0:06:52.120 --> 0:06:55.320
<v Speaker 1>is the information being fragmented on the hard drive and

0:06:55.800 --> 0:06:57.880
<v Speaker 1>all the stuff that you install on the computer and

0:06:57.920 --> 0:07:00.680
<v Speaker 1>you haven't running, and you know, it's not like it's

0:07:00.720 --> 0:07:03.080
<v Speaker 1>brand new. I think that's what they're saying. The seven

0:07:03.120 --> 0:07:06.440
<v Speaker 1>seconds is you know, when you get it from the manufacturer. Yeah,

0:07:07.000 --> 0:07:09.520
<v Speaker 1>other things that it needs to do. It needs to

0:07:09.560 --> 0:07:14.320
<v Speaker 1>have at least between five and eight hours of battery life. Um,

0:07:14.360 --> 0:07:20.080
<v Speaker 1>it needs to have features in it that protect consumers

0:07:20.200 --> 0:07:25.040
<v Speaker 1>against theft. So a lot of these devices have have

0:07:25.040 --> 0:07:29.520
<v Speaker 1>have software and hardware in it that can help consumers

0:07:29.560 --> 0:07:32.840
<v Speaker 1>track down where the computer is should it ever be stolen.

0:07:33.760 --> 0:07:38.280
<v Speaker 1>It's very useful. And then ultimately, while it's Intel, so

0:07:38.640 --> 0:07:42.440
<v Speaker 1>an ultrabook has to have an Intel Core processor. If

0:07:42.440 --> 0:07:44.880
<v Speaker 1>it doesn't have an Intel Core processor, technically it is

0:07:44.920 --> 0:07:49.440
<v Speaker 1>not an ultrabook, at least according to Intel. Now, ultra

0:07:49.480 --> 0:07:52.760
<v Speaker 1>book I think will end up becoming shorthand for very sleek,

0:07:53.320 --> 0:07:58.120
<v Speaker 1>fast computers. I don't know that they will necessarily remain

0:07:58.280 --> 0:08:01.560
<v Speaker 1>the domain of Intel. Mean, even if Intel trademarks that,

0:08:01.640 --> 0:08:03.760
<v Speaker 1>I imagine that that terms is going to be used

0:08:03.760 --> 0:08:06.480
<v Speaker 1>pretty loosely. I've heard people talk about the MacBook Air

0:08:06.560 --> 0:08:12.000
<v Speaker 1>as an ultrabook, although definition it's not. Um Yeah. So

0:08:12.480 --> 0:08:16.000
<v Speaker 1>they also usually have a solid state drive because that

0:08:16.080 --> 0:08:21.400
<v Speaker 1>does conserve space, uh, physical space, not not digital space,

0:08:21.440 --> 0:08:26.200
<v Speaker 1>but physical space. And they often won't have things like

0:08:26.200 --> 0:08:29.560
<v Speaker 1>optical drives. You'll have to use digital downloads to get

0:08:29.600 --> 0:08:34.360
<v Speaker 1>access to software. And of course the price point under

0:08:34.400 --> 0:08:38.880
<v Speaker 1>a thousand dollars well supposed to be. Yeah. You a

0:08:38.880 --> 0:08:42.640
<v Speaker 1>lot of the ultra books that I saw. I recently

0:08:42.640 --> 0:08:44.880
<v Speaker 1>went to If you've listened to our episode about my

0:08:44.960 --> 0:08:49.720
<v Speaker 1>consumer electronic show Visit Cees, Visit of UM, you probably

0:08:49.720 --> 0:08:52.640
<v Speaker 1>heard about me talk about some of these these ultra

0:08:52.679 --> 0:08:55.199
<v Speaker 1>books will find out because we haven't actually recorded it yet,

0:08:55.200 --> 0:08:58.120
<v Speaker 1>but it's going to publish before this one. It's like

0:08:58.160 --> 0:09:03.359
<v Speaker 1>a time travel thing. Uh. Anyway, Yeah, there's several computers

0:09:03.400 --> 0:09:06.520
<v Speaker 1>that were falling under the Ultra book name that topped

0:09:06.559 --> 0:09:10.959
<v Speaker 1>a thousand dollars. It's sort of this is looser than

0:09:11.000 --> 0:09:14.040
<v Speaker 1>the other definition, right, Like like the Samsung Series nine

0:09:14.480 --> 0:09:18.959
<v Speaker 1>computer that I mentioned that's technically book if you if

0:09:19.000 --> 0:09:21.000
<v Speaker 1>you want to go with the price, and it's not.

0:09:21.160 --> 0:09:26.760
<v Speaker 1>It's because it's but it's point six four inches thick,

0:09:26.800 --> 0:09:29.960
<v Speaker 1>which means it's one point six centimeters and it meets

0:09:30.000 --> 0:09:35.760
<v Speaker 1>the the minimum requirement for thickness. It's absolutely gorgeous designed,

0:09:35.840 --> 0:09:39.480
<v Speaker 1>by the way, it was very pretty. I liked it

0:09:39.520 --> 0:09:43.880
<v Speaker 1>a lot. But yeah, it's that's one that was often

0:09:44.000 --> 0:09:48.400
<v Speaker 1>being lumped in with the other Ultra books. Other ones

0:09:48.440 --> 0:09:52.600
<v Speaker 1>included the hp n V fourteen Specter, Yes, which that

0:09:52.720 --> 0:09:55.760
<v Speaker 1>was uncoming that was on the thick side for ultrabooks.

0:09:55.880 --> 0:09:57.800
<v Speaker 1>It was still a very thin computer, but it was

0:09:57.840 --> 0:09:59.880
<v Speaker 1>thicker than most of the other Ultra books are on display.

0:10:00.200 --> 0:10:02.679
<v Speaker 1>The interesting thing to me about the HP n V

0:10:03.360 --> 0:10:08.400
<v Speaker 1>was that it has um gorilla glass on the computer itself,

0:10:08.440 --> 0:10:11.120
<v Speaker 1>So the back of the computer is coated in gorilla glass,

0:10:11.200 --> 0:10:14.440
<v Speaker 1>and the the base of the keyboard where the touch

0:10:14.480 --> 0:10:16.880
<v Speaker 1>pad is, that whole section is coated in gorilla glass,

0:10:16.880 --> 0:10:20.400
<v Speaker 1>which helps it protected from scratches things like that. Also

0:10:20.440 --> 0:10:24.400
<v Speaker 1>has a near field communication technology built into it. Okay,

0:10:24.400 --> 0:10:26.920
<v Speaker 1>so you know, if you want to go and, uh, say,

0:10:27.920 --> 0:10:30.679
<v Speaker 1>by a drink from a soda machine, you can hold

0:10:30.760 --> 0:10:32.720
<v Speaker 1>up your laptop and pay for it with that. Tom

0:10:32.760 --> 0:10:35.280
<v Speaker 1>Meriti of Tech News Today made the same point, and

0:10:35.320 --> 0:10:38.880
<v Speaker 1>I think that that misses the applications you can put.

0:10:39.800 --> 0:10:41.800
<v Speaker 1>You can use n FC par Okay, let's let's take

0:10:41.840 --> 0:10:45.760
<v Speaker 1>the opportunity to clear that up, because I I can

0:10:45.840 --> 0:10:47.880
<v Speaker 1>understand that being the first reaction saying, why would you

0:10:47.880 --> 0:10:50.600
<v Speaker 1>put NFC in a laptop? If NFC is what you're

0:10:50.679 --> 0:10:53.520
<v Speaker 1>using to use your cell phone to purchase stuff at

0:10:53.559 --> 0:10:56.400
<v Speaker 1>a vendor, why would you put in a laptop. Okay,

0:10:56.679 --> 0:11:01.320
<v Speaker 1>NFC is a communications protocol, so it's bluetooth, so you

0:11:01.360 --> 0:11:04.840
<v Speaker 1>don't it's not necessarily payment. Let's say that you pull

0:11:04.920 --> 0:11:08.319
<v Speaker 1>up some information on your laptop computer and you want

0:11:08.360 --> 0:11:11.360
<v Speaker 1>to transfer it to your phone. NFC might enable that

0:11:11.400 --> 0:11:14.480
<v Speaker 1>to happen. So, for example, let's say that you're typing

0:11:14.480 --> 0:11:17.679
<v Speaker 1>in a map thing on your computer and then you think, oh,

0:11:18.000 --> 0:11:19.440
<v Speaker 1>I should put that in my phone so that way

0:11:19.440 --> 0:11:22.320
<v Speaker 1>I can navigate to wherever it is I'm going. NFC

0:11:22.440 --> 0:11:25.760
<v Speaker 1>could allow you to transfer that very seamlessly, right. You

0:11:25.760 --> 0:11:27.920
<v Speaker 1>wouldn't have to go into your phone and also pull

0:11:27.960 --> 0:11:29.520
<v Speaker 1>it up. It would just come up on your phone.

0:11:30.040 --> 0:11:32.760
<v Speaker 1>Or let's even say that you are shopping, but you're

0:11:32.760 --> 0:11:36.000
<v Speaker 1>shopping online and you already have all your credit card

0:11:36.040 --> 0:11:40.800
<v Speaker 1>information programmed into your smartphone with whatever service you're using,

0:11:40.840 --> 0:11:43.920
<v Speaker 1>like Google Wallet. Let's say, and then you have an

0:11:44.000 --> 0:11:46.480
<v Speaker 1>NFC chip in your laptop and you just wave your

0:11:46.520 --> 0:11:49.079
<v Speaker 1>smartphone to your laptop, the transaction goes through. You don't

0:11:49.120 --> 0:11:51.200
<v Speaker 1>have to type in your credit card number or anything

0:11:51.200 --> 0:11:53.560
<v Speaker 1>like that, and it's all taken care of for you.

0:11:53.720 --> 0:11:57.679
<v Speaker 1>That Those are applications for NFC technology. It's not just

0:11:57.920 --> 0:12:02.599
<v Speaker 1>waving your laptop at a cashier, although I guess you

0:12:02.600 --> 0:12:05.280
<v Speaker 1>could do that. These are thin enough, by the way,

0:12:05.600 --> 0:12:10.440
<v Speaker 1>weight is not a requirement for these things, or they

0:12:10.440 --> 0:12:14.280
<v Speaker 1>can weigh everything. I just blew your mind. But no.

0:12:14.440 --> 0:12:17.760
<v Speaker 1>I actually talked with an Intel non executive and Intel

0:12:17.760 --> 0:12:21.320
<v Speaker 1>representative and mentioned I said, also, is there a weight

0:12:21.960 --> 0:12:24.000
<v Speaker 1>limit to these two like does it have to be

0:12:24.120 --> 0:12:28.679
<v Speaker 1>under five pounds for example? And she said no, So

0:12:28.720 --> 0:12:30.559
<v Speaker 1>you can make one out of uranium and it'd be

0:12:30.640 --> 0:12:34.040
<v Speaker 1>nice and heavy, also radioactive. Don't recommend it. But at

0:12:34.040 --> 0:12:36.920
<v Speaker 1>any rate, weight is not not a factor when it

0:12:36.960 --> 0:12:40.599
<v Speaker 1>comes to what determines an ultra book now available the

0:12:40.840 --> 0:12:45.959
<v Speaker 1>HP isotope uh and and at c S. Intel mentioned

0:12:46.000 --> 0:12:49.240
<v Speaker 1>that there was I think sixty five ultra books and

0:12:49.320 --> 0:12:55.560
<v Speaker 1>development with sixty five different ultrabooks from various manufacturers, you know,

0:12:55.880 --> 0:13:01.600
<v Speaker 1>including Intel. Had one that was a little weird, the Nikishi.

0:13:01.640 --> 0:13:06.000
<v Speaker 1>Did you read about the Nikishi? No, that doesn't answer

0:13:06.000 --> 0:13:11.200
<v Speaker 1>my question. Okay, so this was a particularly interesting design,

0:13:11.520 --> 0:13:17.080
<v Speaker 1>and I use interesting in the most vague way possible. Um,

0:13:17.120 --> 0:13:19.040
<v Speaker 1>I don't know. I go back and forth on this.

0:13:19.160 --> 0:13:21.360
<v Speaker 1>It's kind of a neat idea, but kind of weird too.

0:13:21.840 --> 0:13:25.000
<v Speaker 1>The so, if you look at your your typical notebook computer,

0:13:26.120 --> 0:13:28.319
<v Speaker 1>at the base of the keyboard, the bottom section of

0:13:28.360 --> 0:13:31.040
<v Speaker 1>the keyboard. It's where your track pad is right and

0:13:31.160 --> 0:13:34.120
<v Speaker 1>you know, a place where you usually rest your wrists

0:13:34.200 --> 0:13:36.960
<v Speaker 1>or whatever while you're typing on the keyboard. Well, in

0:13:37.080 --> 0:13:41.160
<v Speaker 1>the Nikishi, there's a section just below that that's completely clear,

0:13:41.960 --> 0:13:44.199
<v Speaker 1>so you know it's this it's like a clear window

0:13:44.960 --> 0:13:48.000
<v Speaker 1>at the base of the keyboard, so you know it's

0:13:48.000 --> 0:13:50.400
<v Speaker 1>like you can see the desk beneath your computer. Well,

0:13:50.400 --> 0:13:52.400
<v Speaker 1>why would you do that. That's because when you fold

0:13:52.440 --> 0:13:56.680
<v Speaker 1>the computer down there within that clear window, there is

0:13:56.840 --> 0:13:59.400
<v Speaker 1>an interface you can use even when the computer itself

0:13:59.440 --> 0:14:02.520
<v Speaker 1>is in sleep out. There's a and it's like a

0:14:02.559 --> 0:14:06.719
<v Speaker 1>Windows eight style that's the Metro operating system. So you've

0:14:06.760 --> 0:14:08.960
<v Speaker 1>got this little touch based operating system that you can

0:14:09.040 --> 0:14:13.080
<v Speaker 1>use to do things like checking email message or other

0:14:13.280 --> 0:14:17.280
<v Speaker 1>small apps while the computer itself is still closed. So

0:14:17.559 --> 0:14:19.880
<v Speaker 1>it sort of puts in a little bit of tablet

0:14:19.920 --> 0:14:23.960
<v Speaker 1>functionality into a notebook form factor without it actually being

0:14:23.960 --> 0:14:27.440
<v Speaker 1>a hybrid. Yeah, and it was a completely it was

0:14:27.600 --> 0:14:30.400
<v Speaker 1>a concept model. It's just a prototype. It's not something

0:14:30.440 --> 0:14:34.480
<v Speaker 1>that's necessarily ever going to go to the market. In fact,

0:14:34.520 --> 0:14:36.400
<v Speaker 1>that would be shocked to see it go to the market.

0:14:36.760 --> 0:14:40.960
<v Speaker 1>It was interesting, but but odd, Like I personally, I

0:14:40.960 --> 0:14:43.920
<v Speaker 1>was thinking, well, that's kind of a weird take. But

0:14:44.000 --> 0:14:47.080
<v Speaker 1>then really what it shows as the potential for an

0:14:47.120 --> 0:14:49.960
<v Speaker 1>ultra book. And another one that did the potential for

0:14:50.000 --> 0:14:52.480
<v Speaker 1>an ultra book was the Lenovo Yoga. Did you see

0:14:52.520 --> 0:14:55.360
<v Speaker 1>this that? Actually I was about to ask you about that.

0:14:55.400 --> 0:14:57.080
<v Speaker 1>Did you actually get your hands on one of I

0:14:57.120 --> 0:14:59.600
<v Speaker 1>didn't get my hands on one, but I did see

0:14:59.600 --> 0:15:02.040
<v Speaker 1>it in person. Yeah, Now this is this is an

0:15:02.120 --> 0:15:05.840
<v Speaker 1>ultrabook that I guess it's called the Yoga because the

0:15:05.840 --> 0:15:08.440
<v Speaker 1>the it can flip in a in a way that

0:15:08.520 --> 0:15:12.480
<v Speaker 1>actually turns it into a tablet. It's bendy bindy, you

0:15:12.520 --> 0:15:16.320
<v Speaker 1>know how a market term. You can bend the screen back,

0:15:16.360 --> 0:15:18.960
<v Speaker 1>and once the screen hits about a hundred degrees, the

0:15:19.040 --> 0:15:22.000
<v Speaker 1>keyboard shuts off, so you don't have to worry about

0:15:22.000 --> 0:15:24.640
<v Speaker 1>accidentally typing something on the keyboard while you're converting it

0:15:24.680 --> 0:15:27.320
<v Speaker 1>into its other form factor. So yeah, you you you

0:15:27.360 --> 0:15:30.040
<v Speaker 1>fold the screen back, and you can fold it so

0:15:30.080 --> 0:15:32.280
<v Speaker 1>that it is a stand so in other words, it's

0:15:32.360 --> 0:15:35.000
<v Speaker 1>it makes a triangle with whatever surface you've put it

0:15:35.040 --> 0:15:39.400
<v Speaker 1>on and it becomes like a touch screen interface. Or

0:15:39.720 --> 0:15:41.560
<v Speaker 1>you can fold it all the way back and it

0:15:41.600 --> 0:15:44.240
<v Speaker 1>becomes a tablet, and then you can use it, you know,

0:15:44.480 --> 0:15:46.720
<v Speaker 1>as a tablet, So the screen would be on the

0:15:46.760 --> 0:15:50.800
<v Speaker 1>outside of one side, and then keyboards. Yeah, but again

0:15:50.920 --> 0:15:53.200
<v Speaker 1>the keyboard shuts down after you hit a hundred eighty

0:15:53.280 --> 0:15:55.480
<v Speaker 1>degree So even though you've got a keyboard on the

0:15:55.480 --> 0:15:57.480
<v Speaker 1>back of this tablet, it's not like you're gonna be,

0:15:57.960 --> 0:16:00.440
<v Speaker 1>you know, actidentally typing and gibberish while you're trying to

0:16:00.560 --> 0:16:04.160
<v Speaker 1>navigate angry birds. However, I would uh suggest not putting

0:16:04.200 --> 0:16:06.680
<v Speaker 1>it down on that the cafe table and then spilling

0:16:06.680 --> 0:16:08.680
<v Speaker 1>your coffee on the table, because then it would get

0:16:08.680 --> 0:16:11.320
<v Speaker 1>in the keyboard. I never recommend spilling your coffee on

0:16:11.360 --> 0:16:13.720
<v Speaker 1>the cafe table, whether you've got technology on it or not. Well,

0:16:13.720 --> 0:16:16.240
<v Speaker 1>that's true, because then he can't drink it. I mean,

0:16:16.440 --> 0:16:20.760
<v Speaker 1>well I have been known till never mind that's there's

0:16:20.760 --> 0:16:23.320
<v Speaker 1>certain coffee shops in Atlanta I am no longer allowed into.

0:16:23.400 --> 0:16:26.800
<v Speaker 1>Let's just say that, right, Hey, you know what, sometimes

0:16:26.840 --> 0:16:29.680
<v Speaker 1>you've got to have that cup of coffee. So yeah,

0:16:29.760 --> 0:16:34.440
<v Speaker 1>there's but they're they're literally dozens of different ultra books

0:16:34.480 --> 0:16:36.680
<v Speaker 1>that are in development. I mean, like I said, sixty

0:16:36.720 --> 0:16:41.120
<v Speaker 1>five and alone, I think seventy and um what they

0:16:41.160 --> 0:16:44.040
<v Speaker 1>show that. Uh, Different manufacturers have a different take on

0:16:44.040 --> 0:16:46.320
<v Speaker 1>the concept, right, I mean there's something I saw that

0:16:46.520 --> 0:16:48.360
<v Speaker 1>are going to be priced as low as around eight

0:16:48.480 --> 0:16:51.680
<v Speaker 1>hundred eight or fifty dollars, which is, you know, it's

0:16:51.680 --> 0:16:55.080
<v Speaker 1>pretty competitive for something that's on the cutting edge of

0:16:55.520 --> 0:17:01.280
<v Speaker 1>form factors, if not the actual guts of the device itself. Um. Again,

0:17:01.320 --> 0:17:03.000
<v Speaker 1>you know it's gonna have to have an Intel Core

0:17:03.120 --> 0:17:06.440
<v Speaker 1>processor for it to be called an ultrabook. So there's

0:17:06.440 --> 0:17:08.679
<v Speaker 1>a certain level of speed that you're going to expect

0:17:08.720 --> 0:17:11.200
<v Speaker 1>from any ultrabook. But some of them are, of course,

0:17:11.200 --> 0:17:15.760
<v Speaker 1>are gonna have like the most advanced chip set that

0:17:15.760 --> 0:17:19.000
<v Speaker 1>that you can possibly get in that form factor. Like again,

0:17:19.040 --> 0:17:21.560
<v Speaker 1>like Samsung Series nine. That's a good example because there

0:17:21.560 --> 0:17:23.440
<v Speaker 1>are three different series that kind of fit in the

0:17:23.520 --> 0:17:29.120
<v Speaker 1>ultrabook uh category, from Samsung Series five, Series seven, Series nine.

0:17:29.760 --> 0:17:34.320
<v Speaker 1>The higher you get, the more luxurious the device. Right.

0:17:34.520 --> 0:17:38.240
<v Speaker 1>So the nine is a sleeker design, has more powerful

0:17:38.240 --> 0:17:42.359
<v Speaker 1>components and a higher price point than the fives. Now

0:17:42.359 --> 0:17:44.920
<v Speaker 1>I understand there's a new chip set coming from Intel.

0:17:45.359 --> 0:17:49.000
<v Speaker 1>Uh code name has well yes, Uh, the so we

0:17:49.119 --> 0:17:52.280
<v Speaker 1>had Sandy Bridge, right, So Sandy Bridge was the big

0:17:52.280 --> 0:17:55.120
<v Speaker 1>development last year, and then we have ivy Bridge that's

0:17:55.200 --> 0:17:59.240
<v Speaker 1>just coming out now. So though that's gonna be in

0:18:00.000 --> 0:18:03.159
<v Speaker 1>of at least in the first half, probably the first

0:18:03.960 --> 0:18:08.320
<v Speaker 1>probably the first three quarters, we're gonna have lots of

0:18:08.359 --> 0:18:12.040
<v Speaker 1>devices running on ivy Bridge processors. But the one after

0:18:12.119 --> 0:18:16.480
<v Speaker 1>that is as you said, so we're gonna that'll be

0:18:16.520 --> 0:18:20.679
<v Speaker 1>the next big development. And again this is showing improvements

0:18:20.680 --> 0:18:24.480
<v Speaker 1>and speed and size. Yeah. Yeah, Well they call it

0:18:24.520 --> 0:18:27.160
<v Speaker 1>a system on a chip to which would work better

0:18:27.200 --> 0:18:29.879
<v Speaker 1>in this kind of form factor, I would imagine because

0:18:30.280 --> 0:18:33.520
<v Speaker 1>you've got all the components there where you don't have

0:18:33.600 --> 0:18:39.760
<v Speaker 1>to include separate other pieces to the the operating puzzle UM,

0:18:39.800 --> 0:18:41.439
<v Speaker 1>and I would to assume that that would take up

0:18:41.440 --> 0:18:43.000
<v Speaker 1>a lot less space. Now, I don't know if you

0:18:43.000 --> 0:18:47.160
<v Speaker 1>would sacrifice performance, um, you know, as a result of that,

0:18:47.720 --> 0:18:50.960
<v Speaker 1>But it's still um, you know, still in the ways

0:18:51.680 --> 0:18:54.040
<v Speaker 1>uh you know coming. But that's the way the tablets

0:18:54.320 --> 0:18:57.359
<v Speaker 1>handle it to UM, like the iPad and and the

0:18:57.720 --> 0:19:02.240
<v Speaker 1>Android tablets. So but all of these these intelmachines, now

0:19:02.680 --> 0:19:05.120
<v Speaker 1>do they necessarily have to use Windows because I didn't

0:19:05.160 --> 0:19:08.000
<v Speaker 1>see anything that said specifically, Now, all of these machines

0:19:08.040 --> 0:19:11.320
<v Speaker 1>we've been talking about use Windows specifically Windows eight too,

0:19:11.359 --> 0:19:15.919
<v Speaker 1>because that that allows them to use that tablet functionality.

0:19:15.960 --> 0:19:19.080
<v Speaker 1>But I've been wondering if, uh, there's a possibility that

0:19:19.119 --> 0:19:22.760
<v Speaker 1>you could run something like Android on an Ultra book.

0:19:23.200 --> 0:19:28.280
<v Speaker 1>There's nothing in Intel's lineup of requirements that says that

0:19:28.320 --> 0:19:32.240
<v Speaker 1>it has to use a particular operating system versus another interesting,

0:19:32.560 --> 0:19:36.479
<v Speaker 1>but I think the trend is to go to Windows mainly.

0:19:36.600 --> 0:19:40.199
<v Speaker 1>I think, I think mostly it's an image thing. The

0:19:40.240 --> 0:19:43.320
<v Speaker 1>idea of these are these devices are devices designed to

0:19:43.560 --> 0:19:47.440
<v Speaker 1>compete with the MacBook Air, and there's a perception within

0:19:47.520 --> 0:19:51.800
<v Speaker 1>the general consumer market that Windows and Apple are the

0:19:51.920 --> 0:19:56.600
<v Speaker 1>two operating systems. You know, and we all know there

0:19:56.600 --> 0:20:00.399
<v Speaker 1>are other operating systems besides Windows and mac os, but

0:20:00.520 --> 0:20:03.959
<v Speaker 1>the general to the general consumer, that's what an operating

0:20:04.000 --> 0:20:07.000
<v Speaker 1>system is. And so I think that if you're trying

0:20:07.040 --> 0:20:09.879
<v Speaker 1>to create a luxury product and you want to make

0:20:09.920 --> 0:20:12.560
<v Speaker 1>as many sales as possible, you're gonna go with a

0:20:12.560 --> 0:20:16.320
<v Speaker 1>an operating system that most people are familiar with. UM

0:20:16.359 --> 0:20:18.880
<v Speaker 1>maybe some of these will have options where you can

0:20:18.960 --> 0:20:21.919
<v Speaker 1>choose to get a model that runs uh, say a

0:20:22.000 --> 0:20:26.879
<v Speaker 1>Linux based operating system as opposed to Microsoft. But but

0:20:27.040 --> 0:20:29.520
<v Speaker 1>I that will be the exception to the rule. They

0:20:29.560 --> 0:20:32.520
<v Speaker 1>tried that with netbooks, right. That was one of the

0:20:32.560 --> 0:20:35.320
<v Speaker 1>things about netbooks was that you actually had the option

0:20:35.400 --> 0:20:38.399
<v Speaker 1>with some of the providers, some of the manufacturers, to

0:20:38.520 --> 0:20:42.000
<v Speaker 1>get a model that ran Linux operating system as opposed

0:20:42.000 --> 0:20:46.320
<v Speaker 1>to Windows, and uh, it got kind of a negative

0:20:46.320 --> 0:20:49.320
<v Speaker 1>reaction amongst the general consumer market. I mean, at first,

0:20:49.320 --> 0:20:51.120
<v Speaker 1>you had a lot of people adopting it because they

0:20:51.119 --> 0:20:54.000
<v Speaker 1>were cheaper, so you didn't have to pay the licensing

0:20:54.040 --> 0:20:57.160
<v Speaker 1>fee to Microsoft for the operating system, and that reduced

0:20:57.200 --> 0:21:00.879
<v Speaker 1>the cost of the device overall. So then you're like, well,

0:21:00.920 --> 0:21:03.080
<v Speaker 1>there's two different versions of this one netbook. I like

0:21:03.560 --> 0:21:05.960
<v Speaker 1>one of them is hundred and fifty dollars cheaper than

0:21:05.960 --> 0:21:07.920
<v Speaker 1>the other, so clearly I'm going to go with that one.

0:21:08.760 --> 0:21:10.920
<v Speaker 1>Then you get at home and you realize, I don't

0:21:10.920 --> 0:21:13.280
<v Speaker 1>know what this operating system is. I'm not familiar with it.

0:21:13.359 --> 0:21:16.080
<v Speaker 1>I don't even know if all of my software is

0:21:16.080 --> 0:21:18.280
<v Speaker 1>going to run it. I'm gonna have to learn this

0:21:18.359 --> 0:21:21.560
<v Speaker 1>new thing. I'm irritated. I'm returning this thing. And so

0:21:21.640 --> 0:21:24.120
<v Speaker 1>you had a lot of stories about the return rate

0:21:24.240 --> 0:21:28.200
<v Speaker 1>on netbooks because people were unhappy with either the performance

0:21:28.200 --> 0:21:32.199
<v Speaker 1>of the machine or more specifically, the operating system. So

0:21:32.240 --> 0:21:35.200
<v Speaker 1>I think that would probably mean that we're going to

0:21:35.280 --> 0:21:38.840
<v Speaker 1>see fewer instances of that with Ultra books. Not necessarily

0:21:39.480 --> 0:21:41.800
<v Speaker 1>a complete absence, but I think that the majority of

0:21:41.800 --> 0:21:44.639
<v Speaker 1>them are going to be Windows based machines, especially with

0:21:44.720 --> 0:21:48.800
<v Speaker 1>the push for Windows eight. In the combination of the

0:21:48.840 --> 0:21:51.120
<v Speaker 1>new machines coming out, in the new operating system coming out,

0:21:51.160 --> 0:21:54.040
<v Speaker 1>I think is gonna be you know, that's gonna be

0:21:54.040 --> 0:21:59.159
<v Speaker 1>the focus for uh. Now that being said, would I

0:21:59.240 --> 0:22:02.000
<v Speaker 1>buy an Ultra book? I'll tell you this. I tried

0:22:02.040 --> 0:22:04.800
<v Speaker 1>to win one. Is that the Intel booth tried to

0:22:04.800 --> 0:22:07.680
<v Speaker 1>win one on two different occasions. Uh. To be fair,

0:22:07.760 --> 0:22:12.000
<v Speaker 1>At the time, my work computer had gone caput. Yes,

0:22:12.119 --> 0:22:14.160
<v Speaker 1>and so I was thinking this will be a way

0:22:14.160 --> 0:22:17.240
<v Speaker 1>where I can write stuff because I can get another computer.

0:22:18.400 --> 0:22:20.640
<v Speaker 1>That did not work out for me. It turns out

0:22:20.640 --> 0:22:24.040
<v Speaker 1>my dance moves they aren't as a fly as I

0:22:24.080 --> 0:22:30.040
<v Speaker 1>had anticipated. What you just used to fly as well,

0:22:30.280 --> 0:22:33.879
<v Speaker 1>I I am not as fly as I had hoped.

0:22:34.160 --> 0:22:36.960
<v Speaker 1>All right, then, so yeah, it turns out if you

0:22:37.040 --> 0:22:39.320
<v Speaker 1>do have the opportunity to win an ultrabook from Intel,

0:22:39.400 --> 0:22:44.600
<v Speaker 1>doing the robot not necessarily going to win you anything, right, Um, yeah,

0:22:44.720 --> 0:22:48.600
<v Speaker 1>I should have popped and locked. Well, it'll be interesting,

0:22:48.640 --> 0:22:52.240
<v Speaker 1>I think, to see how far this goes. The concept

0:22:52.680 --> 0:22:55.480
<v Speaker 1>of the concept behind it, I think is sound. I

0:22:55.480 --> 0:22:59.880
<v Speaker 1>think people want a lighter, thinner machine just because it's

0:23:00.359 --> 0:23:03.600
<v Speaker 1>lighter and thinner. Um. Well, at the idea behind ultra

0:23:03.640 --> 0:23:05.439
<v Speaker 1>book is a a name. I don't know if that

0:23:05.480 --> 0:23:07.920
<v Speaker 1>will have the lasting power, but I think they also

0:23:08.040 --> 0:23:10.760
<v Speaker 1>want if they want something that's going to be in

0:23:10.760 --> 0:23:12.720
<v Speaker 1>a computer form factor, they want something that's going to

0:23:12.760 --> 0:23:15.480
<v Speaker 1>be more powerful than a tablet. So if you look

0:23:15.520 --> 0:23:17.560
<v Speaker 1>at a netbook versus a tablet and you think that

0:23:17.600 --> 0:23:20.840
<v Speaker 1>their performance is about the same, again, I think most

0:23:20.880 --> 0:23:23.680
<v Speaker 1>people sort of lean towards the tablet mode just because

0:23:23.720 --> 0:23:26.879
<v Speaker 1>it's kind of a cooler form factor. Um, if you

0:23:26.960 --> 0:23:29.080
<v Speaker 1>go with the ultra book, then one of the marketing

0:23:29.119 --> 0:23:32.000
<v Speaker 1>things you can say is that, hey, this device is

0:23:32.800 --> 0:23:37.359
<v Speaker 1>far faster and has far more memory and etcetera, etcetera

0:23:37.480 --> 0:23:40.639
<v Speaker 1>than the tablets do. Therefore, if you're in the market

0:23:40.680 --> 0:23:42.600
<v Speaker 1>for a computer, this is the way you should go. Yeah,

0:23:42.640 --> 0:23:45.920
<v Speaker 1>it's ultra portable and ultra powerful, and I guess is

0:23:45.960 --> 0:23:48.440
<v Speaker 1>what you could say an ultra Bookie and ultra Bookie

0:23:48.560 --> 0:23:53.200
<v Speaker 1>ultra book is so um. But this I also think

0:23:53.560 --> 0:23:58.199
<v Speaker 1>is an indication that people are more comfortable using the

0:23:58.240 --> 0:24:04.199
<v Speaker 1>cloud for uh, for storage and for other applications because um,

0:24:04.240 --> 0:24:07.880
<v Speaker 1>you know, without an optical drive, as most of these

0:24:07.920 --> 0:24:11.280
<v Speaker 1>machines are, you know, that's uh, it gives you a a

0:24:11.359 --> 0:24:14.679
<v Speaker 1>fewer options for installing new software. I think people are

0:24:14.680 --> 0:24:19.720
<v Speaker 1>becoming more comfortable purchasing and downloading software from the Internet,

0:24:19.800 --> 0:24:22.840
<v Speaker 1>and we're seeing more app stores. Intel has its own

0:24:22.880 --> 0:24:26.040
<v Speaker 1>app store, so just as Apple has the Mac app

0:24:26.080 --> 0:24:29.920
<v Speaker 1>Store for Mac computers, Intel's gout its own app store

0:24:30.000 --> 0:24:34.080
<v Speaker 1>up now, which allows you to to shop for various

0:24:34.160 --> 0:24:38.240
<v Speaker 1>kinds of apps and software directly from Intel and buy

0:24:38.280 --> 0:24:41.120
<v Speaker 1>them that way and then downloaded and a new gut

0:24:41.240 --> 0:24:43.600
<v Speaker 1>on your machine. Yeah. The really interesting thing to me

0:24:43.720 --> 0:24:49.000
<v Speaker 1>is that the the evolution of the personal computer, as

0:24:49.000 --> 0:24:52.400
<v Speaker 1>seen it at shows like c e S suggests that

0:24:52.480 --> 0:24:57.359
<v Speaker 1>if you don't have a broadband connection, you're getting left out. Uh.

0:24:57.560 --> 0:25:00.679
<v Speaker 1>You know. Back in you know, five years go, you

0:25:00.720 --> 0:25:02.800
<v Speaker 1>didn't have to have a broadband connection to have a

0:25:02.840 --> 0:25:07.080
<v Speaker 1>good computer and a good suite of software, because you

0:25:07.119 --> 0:25:09.880
<v Speaker 1>could go out and buy a hard copy of whatever

0:25:10.040 --> 0:25:12.560
<v Speaker 1>piece of software you wanted, You get it on desk,

0:25:12.760 --> 0:25:14.480
<v Speaker 1>you load it into your computer, and you were good

0:25:14.520 --> 0:25:16.600
<v Speaker 1>to go. But now that we're getting to a point

0:25:16.600 --> 0:25:20.600
<v Speaker 1>where the optical drive is starting to disappear, if you

0:25:20.640 --> 0:25:23.320
<v Speaker 1>don't have that broadband connection, then you you were cut

0:25:23.359 --> 0:25:26.080
<v Speaker 1>off from the content, you're cut off from the software.

0:25:26.760 --> 0:25:30.520
<v Speaker 1>So in a way, and it's kind of silly to

0:25:30.560 --> 0:25:33.240
<v Speaker 1>say this, but in a way, Cees really paints a

0:25:33.240 --> 0:25:37.600
<v Speaker 1>picture of winding the digital divide because you're talking about

0:25:38.000 --> 0:25:40.680
<v Speaker 1>a class of customers who have to have a bare

0:25:40.800 --> 0:25:43.520
<v Speaker 1>minimum access of technology in order to take advantage of

0:25:43.520 --> 0:25:47.520
<v Speaker 1>the products you're launching. If you don't have that, then

0:25:47.720 --> 0:25:53.000
<v Speaker 1>you're stuck. Now, you know, five years ago that was electricity,

0:25:53.960 --> 0:25:56.480
<v Speaker 1>Now it's broadband. And I think it's pretty safe to

0:25:56.520 --> 0:26:01.720
<v Speaker 1>say that electricity penetration is greater than broadband penetration. Um.

0:26:01.760 --> 0:26:04.120
<v Speaker 1>And of course there's still there's still companies out there

0:26:04.160 --> 0:26:08.400
<v Speaker 1>that are marketing devices that are meant for consumers who

0:26:08.440 --> 0:26:12.119
<v Speaker 1>don't have broadband access. But that's you know, it's almost

0:26:12.200 --> 0:26:15.520
<v Speaker 1>that's a specialty product now, it's not like the general

0:26:15.560 --> 0:26:18.639
<v Speaker 1>product that hits the store shelves. So that's kind of

0:26:18.680 --> 0:26:22.840
<v Speaker 1>an interesting trend as well. Um, we'll have to see

0:26:22.880 --> 0:26:25.440
<v Speaker 1>how this plays out. I imagine that ultra books will

0:26:25.440 --> 0:26:30.000
<v Speaker 1>do fairly well, um, because it's it's competing in a

0:26:30.080 --> 0:26:34.640
<v Speaker 1>different space than than netbooks were. Uh. Some people would

0:26:34.680 --> 0:26:37.920
<v Speaker 1>argue that ultra books really should just be called notebooks

0:26:37.920 --> 0:26:41.119
<v Speaker 1>just they're just particularly sleep notebooks. Um. And also I

0:26:41.119 --> 0:26:43.640
<v Speaker 1>guess we should mention we we talked about the thickness

0:26:43.640 --> 0:26:47.800
<v Speaker 1>and everything. Typically these ultra books have a screen size

0:26:47.920 --> 0:26:52.320
<v Speaker 1>between thirteen and fourteen inches. That's that's your typical ultra book.

0:26:53.320 --> 0:26:58.080
<v Speaker 1>There are outliers, but that's they're larger than your netbooks are.

0:26:58.160 --> 0:27:00.520
<v Speaker 1>And that was another point was that people we're saying

0:27:01.520 --> 0:27:03.720
<v Speaker 1>ultra books are going to be preferable to netbooks because

0:27:03.720 --> 0:27:06.440
<v Speaker 1>you won't have the same cramped keyboards that you had

0:27:06.440 --> 0:27:09.240
<v Speaker 1>in the netbook form factor, and that there were several

0:27:09.280 --> 0:27:13.399
<v Speaker 1>netbooks that came out that definitely had small keyboards that

0:27:13.400 --> 0:27:15.520
<v Speaker 1>were a little uncomfortable to type on if you had

0:27:15.960 --> 0:27:19.960
<v Speaker 1>you know, man hands, or you know, if you were

0:27:20.040 --> 0:27:24.600
<v Speaker 1>larger than a child. I just get the sense that

0:27:24.720 --> 0:27:27.480
<v Speaker 1>people are that the average person is not going to

0:27:28.720 --> 0:27:33.040
<v Speaker 1>see ultra books as a thing. I think this is

0:27:33.080 --> 0:27:35.800
<v Speaker 1>more as a you know, from the manufacturers. But I don't.

0:27:35.840 --> 0:27:38.400
<v Speaker 1>I don't think the general public is going to think

0:27:38.400 --> 0:27:42.440
<v Speaker 1>of ultra books necessarily as a separate thing. Um. That said,

0:27:42.480 --> 0:27:44.639
<v Speaker 1>I think it will have another effect too, is you know,

0:27:44.720 --> 0:27:49.840
<v Speaker 1>pushing the plane old laptop and towards the lower end

0:27:49.840 --> 0:27:53.119
<v Speaker 1>of the scale in terms of price. Wells now that

0:27:53.160 --> 0:27:56.200
<v Speaker 1>they could they could charge more for an ultrabook because

0:27:56.240 --> 0:27:59.320
<v Speaker 1>it's it's sleek and efficient and and and cool look

0:27:59.359 --> 0:28:02.359
<v Speaker 1>and um and oh well you can have this uh

0:28:02.600 --> 0:28:07.520
<v Speaker 1>brick top um for four or you can buy an

0:28:07.560 --> 0:28:11.680
<v Speaker 1>ultrabook for well. Yeah, I think ultra books will It'll

0:28:11.720 --> 0:28:15.080
<v Speaker 1>all depend on the marketing. And you know, if these

0:28:15.080 --> 0:28:17.359
<v Speaker 1>companies all come out and start using ultrabook as a

0:28:17.400 --> 0:28:21.800
<v Speaker 1>marketing term, then maybe the general consumer will have like

0:28:22.080 --> 0:28:27.320
<v Speaker 1>they'll think of ultra books as being its own specific category. Um. Frankly,

0:28:27.359 --> 0:28:30.119
<v Speaker 1>I haven't seen any of the advertising materials, but you know,

0:28:30.200 --> 0:28:33.600
<v Speaker 1>just based upon the press releases I saw at CS

0:28:34.359 --> 0:28:39.200
<v Speaker 1>the term was yeah, I was one of the big

0:28:39.280 --> 0:28:42.920
<v Speaker 1>themes of CS. This here, but I think I think this, uh,

0:28:43.080 --> 0:28:46.760
<v Speaker 1>this move is really showing that they the manufacturers have

0:28:46.800 --> 0:28:50.560
<v Speaker 1>moved on from the concept of netbooks. Um, and that

0:28:51.240 --> 0:28:54.040
<v Speaker 1>you know, between tablets and ultra books, there's there's really

0:28:54.080 --> 0:28:57.080
<v Speaker 1>no uh, not much of a market saying I wouldn't

0:28:57.120 --> 0:29:00.320
<v Speaker 1>say no, not much of a market segment for the

0:29:00.400 --> 0:29:04.280
<v Speaker 1>netbook anymore. Right, Well, yeah, and I think, um, I

0:29:04.320 --> 0:29:06.440
<v Speaker 1>think that pretty much sums it up. I mean, that's

0:29:06.520 --> 0:29:08.840
<v Speaker 1>that's what we have so far. Whether or not this

0:29:08.920 --> 0:29:12.640
<v Speaker 1>will become a successful category in consumer electronics remains to

0:29:12.680 --> 0:29:15.880
<v Speaker 1>be seen. Uh, it's if it fails, it's certainly not

0:29:15.960 --> 0:29:19.560
<v Speaker 1>because it lacks support on the manufacturer something. Yeah, because

0:29:19.560 --> 0:29:22.560
<v Speaker 1>there's a lot of enthusiasm, let me tell you. And uh,

0:29:22.600 --> 0:29:25.720
<v Speaker 1>and what if you haven't seen these devices, you really

0:29:25.720 --> 0:29:27.640
<v Speaker 1>need to get a chance to take a look at them,

0:29:27.640 --> 0:29:29.640
<v Speaker 1>either online or if you can go to a store,

0:29:29.720 --> 0:29:31.600
<v Speaker 1>just to get a look at the form factors, because

0:29:31.600 --> 0:29:33.480
<v Speaker 1>even if you're not in the market for a new computer,

0:29:33.960 --> 0:29:37.600
<v Speaker 1>it's kind of interesting to see the move to this

0:29:37.600 --> 0:29:43.920
<v Speaker 1>this design where everything is is water thin. Alright, So

0:29:44.960 --> 0:29:48.280
<v Speaker 1>that wraps up our discussion on ultra books. If you

0:29:48.320 --> 0:29:50.640
<v Speaker 1>guys have any topics you would like us to cover,

0:29:51.120 --> 0:29:53.040
<v Speaker 1>you can let us know on Facebook or Twitter or

0:29:53.120 --> 0:29:55.840
<v Speaker 1>handled there is tech stuff hs W or write to

0:29:55.960 --> 0:29:59.719
<v Speaker 1>us at our brand new email address, tech stuff at

0:29:59.720 --> 0:30:02.080
<v Speaker 1>this goovery dot com, and Chris and I will talk

0:30:02.080 --> 0:30:06.400
<v Speaker 1>to you again really soon. Brought to you by the

0:30:06.440 --> 0:30:09.719
<v Speaker 1>reinvented two thousand twelve camera. It's ready, are you