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Hello again, everyone, and welcome to tech Stuff. 19 00:01:10,000 --> 00:01:11,759 Speaker 1: My name is Chris Poulette and I am an editor 20 00:01:11,800 --> 00:01:14,440 Speaker 1: at how stuff Works dot com. Sitting across from me 21 00:01:14,640 --> 00:01:19,080 Speaker 1: as usual using a pretty typical looking corporate laptop, is 22 00:01:19,120 --> 00:01:21,760 Speaker 1: senior writer Jonathan Strickland. It was a wrong number that 23 00:01:21,840 --> 00:01:24,320 Speaker 1: started it, the telephone ringing three times in the dead 24 00:01:24,360 --> 00:01:26,040 Speaker 1: of night, and the voice on the other end asking 25 00:01:26,080 --> 00:01:30,160 Speaker 1: for someone. He was not all right then, yea, so today, 26 00:01:31,160 --> 00:01:33,720 Speaker 1: thank you? Yes, Well, I don't know why I'm thanking you. 27 00:01:33,800 --> 00:01:36,160 Speaker 1: It's a quote that I did not write, so I 28 00:01:36,240 --> 00:01:40,360 Speaker 1: just just quoted. Um, we are today talking about ultra 29 00:01:40,480 --> 00:01:44,440 Speaker 1: books and what the heck are they? And do you 30 00:01:44,560 --> 00:01:48,440 Speaker 1: want one? Um? I figured it was a a computer 31 00:01:48,520 --> 00:01:50,960 Speaker 1: that it wore a silver suit with a flashing light 32 00:01:51,040 --> 00:01:55,560 Speaker 1: on its chest, that took on big rubbery monsters. No, no, 33 00:01:56,000 --> 00:02:00,120 Speaker 1: sadly not. Uh. I'm still waiting for the gigante or 34 00:02:00,160 --> 00:02:02,960 Speaker 1: a computer that it can only be controlled by a 35 00:02:02,960 --> 00:02:07,120 Speaker 1: little child. But they know that the ultrabook is a 36 00:02:07,160 --> 00:02:14,160 Speaker 1: new class of notebook style computers marketing. But no, it 37 00:02:14,200 --> 00:02:18,040 Speaker 1: really is. It's just like just like how netbooks were marketing. 38 00:02:18,120 --> 00:02:20,320 Speaker 1: That was a thing, right, And in a way you 39 00:02:20,360 --> 00:02:22,720 Speaker 1: could say that the ultrabook is sort of reaction to 40 00:02:23,200 --> 00:02:26,360 Speaker 1: two things. One is the netbook movement, which kind of 41 00:02:26,400 --> 00:02:29,960 Speaker 1: got took a hit when tablets started to get popular 42 00:02:30,040 --> 00:02:33,280 Speaker 1: because people were saying, well, I could get a tablet 43 00:02:33,400 --> 00:02:37,079 Speaker 1: device which is a really cool form factor and has 44 00:02:37,120 --> 00:02:41,080 Speaker 1: a fun touchscreen interface, or for around the same price, 45 00:02:41,120 --> 00:02:44,080 Speaker 1: I could get a netbook, which is essentially an underpowered computer. 46 00:02:45,200 --> 00:02:47,440 Speaker 1: Uh And and there were a lot of people who said, well, 47 00:02:47,440 --> 00:02:49,760 Speaker 1: if between those two choices, I will go with the tablets. 48 00:02:49,800 --> 00:02:52,720 Speaker 1: So the netbook sales with netbooks were a big thing. 49 00:02:52,800 --> 00:02:55,440 Speaker 1: Just a couple of years ago, netbook sales started to 50 00:02:55,520 --> 00:02:57,600 Speaker 1: take a little bit of a of a depth, and 51 00:02:57,680 --> 00:03:00,519 Speaker 1: so computer manufacturers started to look around and a well, 52 00:03:01,160 --> 00:03:04,440 Speaker 1: what can we do about this? Do we keep pushing 53 00:03:04,440 --> 00:03:07,640 Speaker 1: netbooks or do we get into a different market. The 54 00:03:07,680 --> 00:03:12,480 Speaker 1: other thing that really really I think launched the ultrabook 55 00:03:12,560 --> 00:03:18,639 Speaker 1: movement was Apple with the MacBook Air. Now, the MacBook 56 00:03:18,680 --> 00:03:23,560 Speaker 1: Air is a super slim MacBook, right, and it's it 57 00:03:24,320 --> 00:03:29,240 Speaker 1: gets that slim form factor through um lots of different ways. 58 00:03:29,280 --> 00:03:32,200 Speaker 1: One thing is, you know you remove the optical drive. Yes, 59 00:03:32,320 --> 00:03:36,440 Speaker 1: so there's there's there's no DVD drive in it. Yeah, 60 00:03:36,480 --> 00:03:38,680 Speaker 1: So once you remove the optical drive, you now conserve 61 00:03:38,760 --> 00:03:41,960 Speaker 1: a lot of space and use a solid state hard 62 00:03:42,000 --> 00:03:43,960 Speaker 1: drive so you don't have to have platters in there 63 00:03:44,000 --> 00:03:46,520 Speaker 1: or anything like that. So the MacBook Air is this 64 00:03:46,640 --> 00:03:50,720 Speaker 1: really thin, beautiful computer, like it's you know, it's aesthetically 65 00:03:50,720 --> 00:03:55,640 Speaker 1: it's very pleasing. Uh. And it's also a fairly powerful computer, 66 00:03:56,120 --> 00:03:59,120 Speaker 1: you know, for its for its form factor. Uh. And 67 00:03:59,200 --> 00:04:02,600 Speaker 1: so also it's a premium computer. It's you know, you're 68 00:04:02,600 --> 00:04:05,280 Speaker 1: paying a premium price, partly because it's Apple, and partly 69 00:04:05,320 --> 00:04:09,560 Speaker 1: because of the design of the computer itself. So, um, yeah, 70 00:04:09,600 --> 00:04:13,680 Speaker 1: the the the MacBook Air um sort of got a 71 00:04:13,720 --> 00:04:16,120 Speaker 1: lot of attention just because of the way it looks 72 00:04:16,120 --> 00:04:19,719 Speaker 1: and because it has that solid state drive, which you know, 73 00:04:19,760 --> 00:04:25,120 Speaker 1: they're they're naturally more expensive than the platter hard drives. Now, um, 74 00:04:25,160 --> 00:04:27,839 Speaker 1: if you look at the specs, uh, simply looking at 75 00:04:27,880 --> 00:04:30,919 Speaker 1: a a you know, Apple computers, if you put a 76 00:04:31,000 --> 00:04:34,159 Speaker 1: MacBook versus a MacBook Air, you'll notice that the the 77 00:04:34,240 --> 00:04:38,159 Speaker 1: processors generally a little slower, and the drive is smaller 78 00:04:38,200 --> 00:04:41,920 Speaker 1: because it's a um solid state hard drive, and it's 79 00:04:41,960 --> 00:04:45,520 Speaker 1: you know, sort of more expensive for what you're getting. Uh. 80 00:04:45,560 --> 00:04:47,480 Speaker 1: It may be less expensive than the MacBook, but then 81 00:04:47,520 --> 00:04:50,480 Speaker 1: you go, well, but you know, for a couple hundred dollars, 82 00:04:50,520 --> 00:04:53,480 Speaker 1: So you have to decide what you want. But for 83 00:04:53,480 --> 00:04:56,160 Speaker 1: for some people, for a set of people who wanted 84 00:04:56,720 --> 00:04:59,800 Speaker 1: UM an Apple laptop, they said, you know what, I 85 00:05:00,080 --> 00:05:03,719 Speaker 1: really like the fact that it's lighter, it's smaller, UM, 86 00:05:03,800 --> 00:05:06,320 Speaker 1: and you know, look how sleek it is. I remember 87 00:05:06,520 --> 00:05:08,560 Speaker 1: Steve Jobs unveiling the thing and you pulled it out 88 00:05:08,600 --> 00:05:12,560 Speaker 1: of Manila envelope, which which got a pretty big reaction. 89 00:05:12,640 --> 00:05:14,600 Speaker 1: I mean, you know, before that, you just didn't see 90 00:05:14,640 --> 00:05:18,159 Speaker 1: computers at that that were thin enough to be able 91 00:05:18,160 --> 00:05:23,160 Speaker 1: to do that. Now, UM, other manufacturers started making thinner laptops. 92 00:05:23,200 --> 00:05:25,760 Speaker 1: I remember Sony came out with a couple of of 93 00:05:25,880 --> 00:05:30,640 Speaker 1: the bio laptops that were really slender. UM. Samsung came 94 00:05:30,680 --> 00:05:34,240 Speaker 1: out with its Series nine in particular, with a great 95 00:05:34,279 --> 00:05:36,800 Speaker 1: thin one. And that's one of the lines that will 96 00:05:36,800 --> 00:05:39,400 Speaker 1: probably talk about in this podcast. But the idea of 97 00:05:39,400 --> 00:05:43,600 Speaker 1: the Ultra book really really comes from Intel. And it's 98 00:05:43,640 --> 00:05:48,520 Speaker 1: funny because Intel has actually set forth some standards they UM, 99 00:05:49,800 --> 00:05:52,920 Speaker 1: they announced standards for what would become the Ultra Book, 100 00:05:52,920 --> 00:05:55,320 Speaker 1: and they actually named it the Ultra Book, and they said, 101 00:05:55,360 --> 00:05:58,359 Speaker 1: if you're going to make an ultra book, whatever that is, 102 00:05:59,160 --> 00:06:01,479 Speaker 1: this is what it. Yeah, you have to meet these 103 00:06:01,480 --> 00:06:04,400 Speaker 1: bare minimum standards like, for example, it can be no 104 00:06:04,600 --> 00:06:07,920 Speaker 1: thicker than twenty one millimeters which is point eight three 105 00:06:08,080 --> 00:06:11,320 Speaker 1: inches thick. If it's thicker than that, then technically it 106 00:06:11,320 --> 00:06:16,120 Speaker 1: should not be called an ultrabook. UH. It also should 107 00:06:16,160 --> 00:06:20,640 Speaker 1: have a very fast startup UH and should in fact 108 00:06:20,680 --> 00:06:26,560 Speaker 1: go from sleep mode to full interaction within seven seconds. 109 00:06:27,040 --> 00:06:29,400 Speaker 1: Seven seconds is the maximum amount of time it should 110 00:06:29,400 --> 00:06:31,560 Speaker 1: take to go from sleep mode too ready to go, 111 00:06:32,400 --> 00:06:35,520 Speaker 1: which is that's that's pretty fast, especially if you've ever 112 00:06:35,560 --> 00:06:39,440 Speaker 1: had like an older computer and older notebook computer and 113 00:06:39,480 --> 00:06:41,200 Speaker 1: had to go into sleep mode and then try to 114 00:06:41,200 --> 00:06:44,240 Speaker 1: wake it up. Sometimes you're you know, you start the 115 00:06:44,240 --> 00:06:46,240 Speaker 1: wake up process and you think, all right, I'm gonna 116 00:06:46,279 --> 00:06:49,880 Speaker 1: go make some coffee, maybe make a couple of phone 117 00:06:49,880 --> 00:06:52,000 Speaker 1: calls before I get back. Part of that, I think 118 00:06:52,120 --> 00:06:55,320 Speaker 1: is the information being fragmented on the hard drive and 119 00:06:55,800 --> 00:06:57,880 Speaker 1: all the stuff that you install on the computer and 120 00:06:57,920 --> 00:07:00,680 Speaker 1: you haven't running, and you know, it's not like it's 121 00:07:00,720 --> 00:07:03,080 Speaker 1: brand new. I think that's what they're saying. The seven 122 00:07:03,120 --> 00:07:06,440 Speaker 1: seconds is you know, when you get it from the manufacturer. Yeah, 123 00:07:07,000 --> 00:07:09,520 Speaker 1: other things that it needs to do. It needs to 124 00:07:09,560 --> 00:07:14,320 Speaker 1: have at least between five and eight hours of battery life. Um, 125 00:07:14,360 --> 00:07:20,080 Speaker 1: it needs to have features in it that protect consumers 126 00:07:20,200 --> 00:07:25,040 Speaker 1: against theft. So a lot of these devices have have 127 00:07:25,040 --> 00:07:29,520 Speaker 1: have software and hardware in it that can help consumers 128 00:07:29,560 --> 00:07:32,840 Speaker 1: track down where the computer is should it ever be stolen. 129 00:07:33,760 --> 00:07:38,280 Speaker 1: It's very useful. And then ultimately, while it's Intel, so 130 00:07:38,640 --> 00:07:42,440 Speaker 1: an ultrabook has to have an Intel Core processor. If 131 00:07:42,440 --> 00:07:44,880 Speaker 1: it doesn't have an Intel Core processor, technically it is 132 00:07:44,920 --> 00:07:49,440 Speaker 1: not an ultrabook, at least according to Intel. Now, ultra 133 00:07:49,480 --> 00:07:52,760 Speaker 1: book I think will end up becoming shorthand for very sleek, 134 00:07:53,320 --> 00:07:58,120 Speaker 1: fast computers. I don't know that they will necessarily remain 135 00:07:58,280 --> 00:08:01,560 Speaker 1: the domain of Intel. Mean, even if Intel trademarks that, 136 00:08:01,640 --> 00:08:03,760 Speaker 1: I imagine that that terms is going to be used 137 00:08:03,760 --> 00:08:06,480 Speaker 1: pretty loosely. I've heard people talk about the MacBook Air 138 00:08:06,560 --> 00:08:12,000 Speaker 1: as an ultrabook, although definition it's not. Um Yeah. So 139 00:08:12,480 --> 00:08:16,000 Speaker 1: they also usually have a solid state drive because that 140 00:08:16,080 --> 00:08:21,400 Speaker 1: does conserve space, uh, physical space, not not digital space, 141 00:08:21,440 --> 00:08:26,200 Speaker 1: but physical space. And they often won't have things like 142 00:08:26,200 --> 00:08:29,560 Speaker 1: optical drives. You'll have to use digital downloads to get 143 00:08:29,600 --> 00:08:34,360 Speaker 1: access to software. And of course the price point under 144 00:08:34,400 --> 00:08:38,880 Speaker 1: a thousand dollars well supposed to be. Yeah. You a 145 00:08:38,880 --> 00:08:42,640 Speaker 1: lot of the ultra books that I saw. I recently 146 00:08:42,640 --> 00:08:44,880 Speaker 1: went to If you've listened to our episode about my 147 00:08:44,960 --> 00:08:49,720 Speaker 1: consumer electronic show Visit Cees, Visit of UM, you probably 148 00:08:49,720 --> 00:08:52,640 Speaker 1: heard about me talk about some of these these ultra 149 00:08:52,679 --> 00:08:55,199 Speaker 1: books will find out because we haven't actually recorded it yet, 150 00:08:55,200 --> 00:08:58,120 Speaker 1: but it's going to publish before this one. It's like 151 00:08:58,160 --> 00:09:03,359 Speaker 1: a time travel thing. Uh. Anyway, Yeah, there's several computers 152 00:09:03,400 --> 00:09:06,520 Speaker 1: that were falling under the Ultra book name that topped 153 00:09:06,559 --> 00:09:10,959 Speaker 1: a thousand dollars. It's sort of this is looser than 154 00:09:11,000 --> 00:09:14,040 Speaker 1: the other definition, right, Like like the Samsung Series nine 155 00:09:14,480 --> 00:09:18,959 Speaker 1: computer that I mentioned that's technically book if you if 156 00:09:19,000 --> 00:09:21,000 Speaker 1: you want to go with the price, and it's not. 157 00:09:21,160 --> 00:09:26,760 Speaker 1: It's because it's but it's point six four inches thick, 158 00:09:26,800 --> 00:09:29,960 Speaker 1: which means it's one point six centimeters and it meets 159 00:09:30,000 --> 00:09:35,760 Speaker 1: the the minimum requirement for thickness. It's absolutely gorgeous designed, 160 00:09:35,840 --> 00:09:39,480 Speaker 1: by the way, it was very pretty. I liked it 161 00:09:39,520 --> 00:09:43,880 Speaker 1: a lot. But yeah, it's that's one that was often 162 00:09:44,000 --> 00:09:48,400 Speaker 1: being lumped in with the other Ultra books. Other ones 163 00:09:48,440 --> 00:09:52,600 Speaker 1: included the hp n V fourteen Specter, Yes, which that 164 00:09:52,720 --> 00:09:55,760 Speaker 1: was uncoming that was on the thick side for ultrabooks. 165 00:09:55,880 --> 00:09:57,800 Speaker 1: It was still a very thin computer, but it was 166 00:09:57,840 --> 00:09:59,880 Speaker 1: thicker than most of the other Ultra books are on display. 167 00:10:00,200 --> 00:10:02,679 Speaker 1: The interesting thing to me about the HP n V 168 00:10:03,360 --> 00:10:08,400 Speaker 1: was that it has um gorilla glass on the computer itself, 169 00:10:08,440 --> 00:10:11,120 Speaker 1: So the back of the computer is coated in gorilla glass, 170 00:10:11,200 --> 00:10:14,440 Speaker 1: and the the base of the keyboard where the touch 171 00:10:14,480 --> 00:10:16,880 Speaker 1: pad is, that whole section is coated in gorilla glass, 172 00:10:16,880 --> 00:10:20,400 Speaker 1: which helps it protected from scratches things like that. Also 173 00:10:20,440 --> 00:10:24,400 Speaker 1: has a near field communication technology built into it. Okay, 174 00:10:24,400 --> 00:10:26,920 Speaker 1: so you know, if you want to go and, uh, say, 175 00:10:27,920 --> 00:10:30,679 Speaker 1: by a drink from a soda machine, you can hold 176 00:10:30,760 --> 00:10:32,720 Speaker 1: up your laptop and pay for it with that. Tom 177 00:10:32,760 --> 00:10:35,280 Speaker 1: Meriti of Tech News Today made the same point, and 178 00:10:35,320 --> 00:10:38,880 Speaker 1: I think that that misses the applications you can put. 179 00:10:39,800 --> 00:10:41,800 Speaker 1: You can use n FC par Okay, let's let's take 180 00:10:41,840 --> 00:10:45,760 Speaker 1: the opportunity to clear that up, because I I can 181 00:10:45,840 --> 00:10:47,880 Speaker 1: understand that being the first reaction saying, why would you 182 00:10:47,880 --> 00:10:50,600 Speaker 1: put NFC in a laptop? If NFC is what you're 183 00:10:50,679 --> 00:10:53,520 Speaker 1: using to use your cell phone to purchase stuff at 184 00:10:53,559 --> 00:10:56,400 Speaker 1: a vendor, why would you put in a laptop. Okay, 185 00:10:56,679 --> 00:11:01,320 Speaker 1: NFC is a communications protocol, so it's bluetooth, so you 186 00:11:01,360 --> 00:11:04,840 Speaker 1: don't it's not necessarily payment. Let's say that you pull 187 00:11:04,920 --> 00:11:08,319 Speaker 1: up some information on your laptop computer and you want 188 00:11:08,360 --> 00:11:11,360 Speaker 1: to transfer it to your phone. NFC might enable that 189 00:11:11,400 --> 00:11:14,480 Speaker 1: to happen. So, for example, let's say that you're typing 190 00:11:14,480 --> 00:11:17,679 Speaker 1: in a map thing on your computer and then you think, oh, 191 00:11:18,000 --> 00:11:19,440 Speaker 1: I should put that in my phone so that way 192 00:11:19,440 --> 00:11:22,320 Speaker 1: I can navigate to wherever it is I'm going. NFC 193 00:11:22,440 --> 00:11:25,760 Speaker 1: could allow you to transfer that very seamlessly, right. You 194 00:11:25,760 --> 00:11:27,920 Speaker 1: wouldn't have to go into your phone and also pull 195 00:11:27,960 --> 00:11:29,520 Speaker 1: it up. It would just come up on your phone. 196 00:11:30,040 --> 00:11:32,760 Speaker 1: Or let's even say that you are shopping, but you're 197 00:11:32,760 --> 00:11:36,000 Speaker 1: shopping online and you already have all your credit card 198 00:11:36,040 --> 00:11:40,800 Speaker 1: information programmed into your smartphone with whatever service you're using, 199 00:11:40,840 --> 00:11:43,920 Speaker 1: like Google Wallet. Let's say, and then you have an 200 00:11:44,000 --> 00:11:46,480 Speaker 1: NFC chip in your laptop and you just wave your 201 00:11:46,520 --> 00:11:49,079 Speaker 1: smartphone to your laptop, the transaction goes through. You don't 202 00:11:49,120 --> 00:11:51,200 Speaker 1: have to type in your credit card number or anything 203 00:11:51,200 --> 00:11:53,560 Speaker 1: like that, and it's all taken care of for you. 204 00:11:53,720 --> 00:11:57,679 Speaker 1: That Those are applications for NFC technology. It's not just 205 00:11:57,920 --> 00:12:02,599 Speaker 1: waving your laptop at a cashier, although I guess you 206 00:12:02,600 --> 00:12:05,280 Speaker 1: could do that. These are thin enough, by the way, 207 00:12:05,600 --> 00:12:10,440 Speaker 1: weight is not a requirement for these things, or they 208 00:12:10,440 --> 00:12:14,280 Speaker 1: can weigh everything. I just blew your mind. But no. 209 00:12:14,440 --> 00:12:17,760 Speaker 1: I actually talked with an Intel non executive and Intel 210 00:12:17,760 --> 00:12:21,320 Speaker 1: representative and mentioned I said, also, is there a weight 211 00:12:21,960 --> 00:12:24,000 Speaker 1: limit to these two like does it have to be 212 00:12:24,120 --> 00:12:28,679 Speaker 1: under five pounds for example? And she said no, So 213 00:12:28,720 --> 00:12:30,559 Speaker 1: you can make one out of uranium and it'd be 214 00:12:30,640 --> 00:12:34,040 Speaker 1: nice and heavy, also radioactive. Don't recommend it. But at 215 00:12:34,040 --> 00:12:36,920 Speaker 1: any rate, weight is not not a factor when it 216 00:12:36,960 --> 00:12:40,599 Speaker 1: comes to what determines an ultra book now available the 217 00:12:40,840 --> 00:12:45,959 Speaker 1: HP isotope uh and and at c S. Intel mentioned 218 00:12:46,000 --> 00:12:49,240 Speaker 1: that there was I think sixty five ultra books and 219 00:12:49,320 --> 00:12:55,560 Speaker 1: development with sixty five different ultrabooks from various manufacturers, you know, 220 00:12:55,880 --> 00:13:01,600 Speaker 1: including Intel. Had one that was a little weird, the Nikishi. 221 00:13:01,640 --> 00:13:06,000 Speaker 1: Did you read about the Nikishi? No, that doesn't answer 222 00:13:06,000 --> 00:13:11,200 Speaker 1: my question. Okay, so this was a particularly interesting design, 223 00:13:11,520 --> 00:13:17,080 Speaker 1: and I use interesting in the most vague way possible. Um, 224 00:13:17,120 --> 00:13:19,040 Speaker 1: I don't know. I go back and forth on this. 225 00:13:19,160 --> 00:13:21,360 Speaker 1: It's kind of a neat idea, but kind of weird too. 226 00:13:21,840 --> 00:13:25,000 Speaker 1: The so, if you look at your your typical notebook computer, 227 00:13:26,120 --> 00:13:28,319 Speaker 1: at the base of the keyboard, the bottom section of 228 00:13:28,360 --> 00:13:31,040 Speaker 1: the keyboard. It's where your track pad is right and 229 00:13:31,160 --> 00:13:34,120 Speaker 1: you know, a place where you usually rest your wrists 230 00:13:34,200 --> 00:13:36,960 Speaker 1: or whatever while you're typing on the keyboard. Well, in 231 00:13:37,080 --> 00:13:41,160 Speaker 1: the Nikishi, there's a section just below that that's completely clear, 232 00:13:41,960 --> 00:13:44,199 Speaker 1: so you know it's this it's like a clear window 233 00:13:44,960 --> 00:13:48,000 Speaker 1: at the base of the keyboard, so you know it's 234 00:13:48,000 --> 00:13:50,400 Speaker 1: like you can see the desk beneath your computer. Well, 235 00:13:50,400 --> 00:13:52,400 Speaker 1: why would you do that. That's because when you fold 236 00:13:52,440 --> 00:13:56,680 Speaker 1: the computer down there within that clear window, there is 237 00:13:56,840 --> 00:13:59,400 Speaker 1: an interface you can use even when the computer itself 238 00:13:59,440 --> 00:14:02,520 Speaker 1: is in sleep out. There's a and it's like a 239 00:14:02,559 --> 00:14:06,719 Speaker 1: Windows eight style that's the Metro operating system. So you've 240 00:14:06,760 --> 00:14:08,960 Speaker 1: got this little touch based operating system that you can 241 00:14:09,040 --> 00:14:13,080 Speaker 1: use to do things like checking email message or other 242 00:14:13,280 --> 00:14:17,280 Speaker 1: small apps while the computer itself is still closed. So 243 00:14:17,559 --> 00:14:19,880 Speaker 1: it sort of puts in a little bit of tablet 244 00:14:19,920 --> 00:14:23,960 Speaker 1: functionality into a notebook form factor without it actually being 245 00:14:23,960 --> 00:14:27,440 Speaker 1: a hybrid. Yeah, and it was a completely it was 246 00:14:27,600 --> 00:14:30,400 Speaker 1: a concept model. It's just a prototype. It's not something 247 00:14:30,440 --> 00:14:34,480 Speaker 1: that's necessarily ever going to go to the market. In fact, 248 00:14:34,520 --> 00:14:36,400 Speaker 1: that would be shocked to see it go to the market. 249 00:14:36,760 --> 00:14:40,960 Speaker 1: It was interesting, but but odd, Like I personally, I 250 00:14:40,960 --> 00:14:43,920 Speaker 1: was thinking, well, that's kind of a weird take. But 251 00:14:44,000 --> 00:14:47,080 Speaker 1: then really what it shows as the potential for an 252 00:14:47,120 --> 00:14:49,960 Speaker 1: ultra book. And another one that did the potential for 253 00:14:50,000 --> 00:14:52,480 Speaker 1: an ultra book was the Lenovo Yoga. Did you see 254 00:14:52,520 --> 00:14:55,360 Speaker 1: this that? Actually I was about to ask you about that. 255 00:14:55,400 --> 00:14:57,080 Speaker 1: Did you actually get your hands on one of I 256 00:14:57,120 --> 00:14:59,600 Speaker 1: didn't get my hands on one, but I did see 257 00:14:59,600 --> 00:15:02,040 Speaker 1: it in person. Yeah, Now this is this is an 258 00:15:02,120 --> 00:15:05,840 Speaker 1: ultrabook that I guess it's called the Yoga because the 259 00:15:05,840 --> 00:15:08,440 Speaker 1: the it can flip in a in a way that 260 00:15:08,520 --> 00:15:12,480 Speaker 1: actually turns it into a tablet. It's bendy bindy, you 261 00:15:12,520 --> 00:15:16,320 Speaker 1: know how a market term. You can bend the screen back, 262 00:15:16,360 --> 00:15:18,960 Speaker 1: and once the screen hits about a hundred degrees, the 263 00:15:19,040 --> 00:15:22,000 Speaker 1: keyboard shuts off, so you don't have to worry about 264 00:15:22,000 --> 00:15:24,640 Speaker 1: accidentally typing something on the keyboard while you're converting it 265 00:15:24,680 --> 00:15:27,320 Speaker 1: into its other form factor. So yeah, you you you 266 00:15:27,360 --> 00:15:30,040 Speaker 1: fold the screen back, and you can fold it so 267 00:15:30,080 --> 00:15:32,280 Speaker 1: that it is a stand so in other words, it's 268 00:15:32,360 --> 00:15:35,000 Speaker 1: it makes a triangle with whatever surface you've put it 269 00:15:35,040 --> 00:15:39,400 Speaker 1: on and it becomes like a touch screen interface. Or 270 00:15:39,720 --> 00:15:41,560 Speaker 1: you can fold it all the way back and it 271 00:15:41,600 --> 00:15:44,240 Speaker 1: becomes a tablet, and then you can use it, you know, 272 00:15:44,480 --> 00:15:46,720 Speaker 1: as a tablet, So the screen would be on the 273 00:15:46,760 --> 00:15:50,800 Speaker 1: outside of one side, and then keyboards. Yeah, but again 274 00:15:50,920 --> 00:15:53,200 Speaker 1: the keyboard shuts down after you hit a hundred eighty 275 00:15:53,280 --> 00:15:55,480 Speaker 1: degree So even though you've got a keyboard on the 276 00:15:55,480 --> 00:15:57,480 Speaker 1: back of this tablet, it's not like you're gonna be, 277 00:15:57,960 --> 00:16:00,440 Speaker 1: you know, actidentally typing and gibberish while you're trying to 278 00:16:00,560 --> 00:16:04,160 Speaker 1: navigate angry birds. However, I would uh suggest not putting 279 00:16:04,200 --> 00:16:06,680 Speaker 1: it down on that the cafe table and then spilling 280 00:16:06,680 --> 00:16:08,680 Speaker 1: your coffee on the table, because then it would get 281 00:16:08,680 --> 00:16:11,320 Speaker 1: in the keyboard. I never recommend spilling your coffee on 282 00:16:11,360 --> 00:16:13,720 Speaker 1: the cafe table, whether you've got technology on it or not. Well, 283 00:16:13,720 --> 00:16:16,240 Speaker 1: that's true, because then he can't drink it. I mean, 284 00:16:16,440 --> 00:16:20,760 Speaker 1: well I have been known till never mind that's there's 285 00:16:20,760 --> 00:16:23,320 Speaker 1: certain coffee shops in Atlanta I am no longer allowed into. 286 00:16:23,400 --> 00:16:26,800 Speaker 1: Let's just say that, right, Hey, you know what, sometimes 287 00:16:26,840 --> 00:16:29,680 Speaker 1: you've got to have that cup of coffee. So yeah, 288 00:16:29,760 --> 00:16:34,440 Speaker 1: there's but they're they're literally dozens of different ultra books 289 00:16:34,480 --> 00:16:36,680 Speaker 1: that are in development. I mean, like I said, sixty 290 00:16:36,720 --> 00:16:41,120 Speaker 1: five and alone, I think seventy and um what they 291 00:16:41,160 --> 00:16:44,040 Speaker 1: show that. Uh, Different manufacturers have a different take on 292 00:16:44,040 --> 00:16:46,320 Speaker 1: the concept, right, I mean there's something I saw that 293 00:16:46,520 --> 00:16:48,360 Speaker 1: are going to be priced as low as around eight 294 00:16:48,480 --> 00:16:51,680 Speaker 1: hundred eight or fifty dollars, which is, you know, it's 295 00:16:51,680 --> 00:16:55,080 Speaker 1: pretty competitive for something that's on the cutting edge of 296 00:16:55,520 --> 00:17:01,280 Speaker 1: form factors, if not the actual guts of the device itself. Um. Again, 297 00:17:01,320 --> 00:17:03,000 Speaker 1: you know it's gonna have to have an Intel Core 298 00:17:03,120 --> 00:17:06,440 Speaker 1: processor for it to be called an ultrabook. So there's 299 00:17:06,440 --> 00:17:08,679 Speaker 1: a certain level of speed that you're going to expect 300 00:17:08,720 --> 00:17:11,200 Speaker 1: from any ultrabook. But some of them are, of course, 301 00:17:11,200 --> 00:17:15,760 Speaker 1: are gonna have like the most advanced chip set that 302 00:17:15,760 --> 00:17:19,000 Speaker 1: that you can possibly get in that form factor. Like again, 303 00:17:19,040 --> 00:17:21,560 Speaker 1: like Samsung Series nine. That's a good example because there 304 00:17:21,560 --> 00:17:23,440 Speaker 1: are three different series that kind of fit in the 305 00:17:23,520 --> 00:17:29,120 Speaker 1: ultrabook uh category, from Samsung Series five, Series seven, Series nine. 306 00:17:29,760 --> 00:17:34,320 Speaker 1: The higher you get, the more luxurious the device. Right. 307 00:17:34,520 --> 00:17:38,240 Speaker 1: So the nine is a sleeker design, has more powerful 308 00:17:38,240 --> 00:17:42,359 Speaker 1: components and a higher price point than the fives. Now 309 00:17:42,359 --> 00:17:44,920 Speaker 1: I understand there's a new chip set coming from Intel. 310 00:17:45,359 --> 00:17:49,000 Speaker 1: Uh code name has well yes, Uh, the so we 311 00:17:49,119 --> 00:17:52,280 Speaker 1: had Sandy Bridge, right, So Sandy Bridge was the big 312 00:17:52,280 --> 00:17:55,120 Speaker 1: development last year, and then we have ivy Bridge that's 313 00:17:55,200 --> 00:17:59,240 Speaker 1: just coming out now. So though that's gonna be in 314 00:18:00,000 --> 00:18:03,159 Speaker 1: of at least in the first half, probably the first 315 00:18:03,960 --> 00:18:08,320 Speaker 1: probably the first three quarters, we're gonna have lots of 316 00:18:08,359 --> 00:18:12,040 Speaker 1: devices running on ivy Bridge processors. But the one after 317 00:18:12,119 --> 00:18:16,480 Speaker 1: that is as you said, so we're gonna that'll be 318 00:18:16,520 --> 00:18:20,679 Speaker 1: the next big development. And again this is showing improvements 319 00:18:20,680 --> 00:18:24,480 Speaker 1: and speed and size. Yeah. Yeah, Well they call it 320 00:18:24,520 --> 00:18:27,160 Speaker 1: a system on a chip to which would work better 321 00:18:27,200 --> 00:18:29,879 Speaker 1: in this kind of form factor, I would imagine because 322 00:18:30,280 --> 00:18:33,520 Speaker 1: you've got all the components there where you don't have 323 00:18:33,600 --> 00:18:39,760 Speaker 1: to include separate other pieces to the the operating puzzle UM, 324 00:18:39,800 --> 00:18:41,439 Speaker 1: and I would to assume that that would take up 325 00:18:41,440 --> 00:18:43,000 Speaker 1: a lot less space. Now, I don't know if you 326 00:18:43,000 --> 00:18:47,160 Speaker 1: would sacrifice performance, um, you know, as a result of that, 327 00:18:47,720 --> 00:18:50,960 Speaker 1: But it's still um, you know, still in the ways 328 00:18:51,680 --> 00:18:54,040 Speaker 1: uh you know coming. But that's the way the tablets 329 00:18:54,320 --> 00:18:57,359 Speaker 1: handle it to UM, like the iPad and and the 330 00:18:57,720 --> 00:19:02,240 Speaker 1: Android tablets. So but all of these these intelmachines, now 331 00:19:02,680 --> 00:19:05,120 Speaker 1: do they necessarily have to use Windows because I didn't 332 00:19:05,160 --> 00:19:08,000 Speaker 1: see anything that said specifically, Now, all of these machines 333 00:19:08,040 --> 00:19:11,320 Speaker 1: we've been talking about use Windows specifically Windows eight too, 334 00:19:11,359 --> 00:19:15,919 Speaker 1: because that that allows them to use that tablet functionality. 335 00:19:15,960 --> 00:19:19,080 Speaker 1: But I've been wondering if, uh, there's a possibility that 336 00:19:19,119 --> 00:19:22,760 Speaker 1: you could run something like Android on an Ultra book. 337 00:19:23,200 --> 00:19:28,280 Speaker 1: There's nothing in Intel's lineup of requirements that says that 338 00:19:28,320 --> 00:19:32,240 Speaker 1: it has to use a particular operating system versus another interesting, 339 00:19:32,560 --> 00:19:36,479 Speaker 1: but I think the trend is to go to Windows mainly. 340 00:19:36,600 --> 00:19:40,199 Speaker 1: I think, I think mostly it's an image thing. The 341 00:19:40,240 --> 00:19:43,320 Speaker 1: idea of these are these devices are devices designed to 342 00:19:43,560 --> 00:19:47,440 Speaker 1: compete with the MacBook Air, and there's a perception within 343 00:19:47,520 --> 00:19:51,800 Speaker 1: the general consumer market that Windows and Apple are the 344 00:19:51,920 --> 00:19:56,600 Speaker 1: two operating systems. You know, and we all know there 345 00:19:56,600 --> 00:20:00,399 Speaker 1: are other operating systems besides Windows and mac os, but 346 00:20:00,520 --> 00:20:03,959 Speaker 1: the general to the general consumer, that's what an operating 347 00:20:04,000 --> 00:20:07,000 Speaker 1: system is. And so I think that if you're trying 348 00:20:07,040 --> 00:20:09,879 Speaker 1: to create a luxury product and you want to make 349 00:20:09,920 --> 00:20:12,560 Speaker 1: as many sales as possible, you're gonna go with a 350 00:20:12,560 --> 00:20:16,320 Speaker 1: an operating system that most people are familiar with. UM 351 00:20:16,359 --> 00:20:18,880 Speaker 1: maybe some of these will have options where you can 352 00:20:18,960 --> 00:20:21,919 Speaker 1: choose to get a model that runs uh, say a 353 00:20:22,000 --> 00:20:26,879 Speaker 1: Linux based operating system as opposed to Microsoft. But but 354 00:20:27,040 --> 00:20:29,520 Speaker 1: I that will be the exception to the rule. They 355 00:20:29,560 --> 00:20:32,520 Speaker 1: tried that with netbooks, right. That was one of the 356 00:20:32,560 --> 00:20:35,320 Speaker 1: things about netbooks was that you actually had the option 357 00:20:35,400 --> 00:20:38,399 Speaker 1: with some of the providers, some of the manufacturers, to 358 00:20:38,520 --> 00:20:42,000 Speaker 1: get a model that ran Linux operating system as opposed 359 00:20:42,000 --> 00:20:46,320 Speaker 1: to Windows, and uh, it got kind of a negative 360 00:20:46,320 --> 00:20:49,320 Speaker 1: reaction amongst the general consumer market. I mean, at first, 361 00:20:49,320 --> 00:20:51,120 Speaker 1: you had a lot of people adopting it because they 362 00:20:51,119 --> 00:20:54,000 Speaker 1: were cheaper, so you didn't have to pay the licensing 363 00:20:54,040 --> 00:20:57,160 Speaker 1: fee to Microsoft for the operating system, and that reduced 364 00:20:57,200 --> 00:21:00,879 Speaker 1: the cost of the device overall. So then you're like, well, 365 00:21:00,920 --> 00:21:03,080 Speaker 1: there's two different versions of this one netbook. I like 366 00:21:03,560 --> 00:21:05,960 Speaker 1: one of them is hundred and fifty dollars cheaper than 367 00:21:05,960 --> 00:21:07,920 Speaker 1: the other, so clearly I'm going to go with that one. 368 00:21:08,760 --> 00:21:10,920 Speaker 1: Then you get at home and you realize, I don't 369 00:21:10,920 --> 00:21:13,280 Speaker 1: know what this operating system is. I'm not familiar with it. 370 00:21:13,359 --> 00:21:16,080 Speaker 1: I don't even know if all of my software is 371 00:21:16,080 --> 00:21:18,280 Speaker 1: going to run it. I'm gonna have to learn this 372 00:21:18,359 --> 00:21:21,560 Speaker 1: new thing. I'm irritated. I'm returning this thing. And so 373 00:21:21,640 --> 00:21:24,120 Speaker 1: you had a lot of stories about the return rate 374 00:21:24,240 --> 00:21:28,200 Speaker 1: on netbooks because people were unhappy with either the performance 375 00:21:28,200 --> 00:21:32,199 Speaker 1: of the machine or more specifically, the operating system. So 376 00:21:32,240 --> 00:21:35,200 Speaker 1: I think that would probably mean that we're going to 377 00:21:35,280 --> 00:21:38,840 Speaker 1: see fewer instances of that with Ultra books. Not necessarily 378 00:21:39,480 --> 00:21:41,800 Speaker 1: a complete absence, but I think that the majority of 379 00:21:41,800 --> 00:21:44,639 Speaker 1: them are going to be Windows based machines, especially with 380 00:21:44,720 --> 00:21:48,800 Speaker 1: the push for Windows eight. In the combination of the 381 00:21:48,840 --> 00:21:51,120 Speaker 1: new machines coming out, in the new operating system coming out, 382 00:21:51,160 --> 00:21:54,040 Speaker 1: I think is gonna be you know, that's gonna be 383 00:21:54,040 --> 00:21:59,159 Speaker 1: the focus for uh. Now that being said, would I 384 00:21:59,240 --> 00:22:02,000 Speaker 1: buy an Ultra book? I'll tell you this. I tried 385 00:22:02,040 --> 00:22:04,800 Speaker 1: to win one. Is that the Intel booth tried to 386 00:22:04,800 --> 00:22:07,680 Speaker 1: win one on two different occasions. Uh. To be fair, 387 00:22:07,760 --> 00:22:12,000 Speaker 1: At the time, my work computer had gone caput. Yes, 388 00:22:12,119 --> 00:22:14,160 Speaker 1: and so I was thinking this will be a way 389 00:22:14,160 --> 00:22:17,240 Speaker 1: where I can write stuff because I can get another computer. 390 00:22:18,400 --> 00:22:20,640 Speaker 1: That did not work out for me. It turns out 391 00:22:20,640 --> 00:22:24,040 Speaker 1: my dance moves they aren't as a fly as I 392 00:22:24,080 --> 00:22:30,040 Speaker 1: had anticipated. What you just used to fly as well, 393 00:22:30,280 --> 00:22:33,879 Speaker 1: I I am not as fly as I had hoped. 394 00:22:34,160 --> 00:22:36,960 Speaker 1: All right, then, so yeah, it turns out if you 395 00:22:37,040 --> 00:22:39,320 Speaker 1: do have the opportunity to win an ultrabook from Intel, 396 00:22:39,400 --> 00:22:44,600 Speaker 1: doing the robot not necessarily going to win you anything, right, Um, yeah, 397 00:22:44,720 --> 00:22:48,600 Speaker 1: I should have popped and locked. Well, it'll be interesting, 398 00:22:48,640 --> 00:22:52,240 Speaker 1: I think, to see how far this goes. The concept 399 00:22:52,680 --> 00:22:55,480 Speaker 1: of the concept behind it, I think is sound. I 400 00:22:55,480 --> 00:22:59,880 Speaker 1: think people want a lighter, thinner machine just because it's 401 00:23:00,359 --> 00:23:03,600 Speaker 1: lighter and thinner. Um. Well, at the idea behind ultra 402 00:23:03,640 --> 00:23:05,439 Speaker 1: book is a a name. I don't know if that 403 00:23:05,480 --> 00:23:07,920 Speaker 1: will have the lasting power, but I think they also 404 00:23:08,040 --> 00:23:10,760 Speaker 1: want if they want something that's going to be in 405 00:23:10,760 --> 00:23:12,720 Speaker 1: a computer form factor, they want something that's going to 406 00:23:12,760 --> 00:23:15,480 Speaker 1: be more powerful than a tablet. So if you look 407 00:23:15,520 --> 00:23:17,560 Speaker 1: at a netbook versus a tablet and you think that 408 00:23:17,600 --> 00:23:20,840 Speaker 1: their performance is about the same, again, I think most 409 00:23:20,880 --> 00:23:23,680 Speaker 1: people sort of lean towards the tablet mode just because 410 00:23:23,720 --> 00:23:26,879 Speaker 1: it's kind of a cooler form factor. Um, if you 411 00:23:26,960 --> 00:23:29,080 Speaker 1: go with the ultra book, then one of the marketing 412 00:23:29,119 --> 00:23:32,000 Speaker 1: things you can say is that, hey, this device is 413 00:23:32,800 --> 00:23:37,359 Speaker 1: far faster and has far more memory and etcetera, etcetera 414 00:23:37,480 --> 00:23:40,639 Speaker 1: than the tablets do. Therefore, if you're in the market 415 00:23:40,680 --> 00:23:42,600 Speaker 1: for a computer, this is the way you should go. Yeah, 416 00:23:42,640 --> 00:23:45,920 Speaker 1: it's ultra portable and ultra powerful, and I guess is 417 00:23:45,960 --> 00:23:48,440 Speaker 1: what you could say an ultra Bookie and ultra Bookie 418 00:23:48,560 --> 00:23:53,200 Speaker 1: ultra book is so um. But this I also think 419 00:23:53,560 --> 00:23:58,199 Speaker 1: is an indication that people are more comfortable using the 420 00:23:58,240 --> 00:24:04,199 Speaker 1: cloud for uh, for storage and for other applications because um, 421 00:24:04,240 --> 00:24:07,880 Speaker 1: you know, without an optical drive, as most of these 422 00:24:07,920 --> 00:24:11,280 Speaker 1: machines are, you know, that's uh, it gives you a a 423 00:24:11,359 --> 00:24:14,679 Speaker 1: fewer options for installing new software. I think people are 424 00:24:14,680 --> 00:24:19,720 Speaker 1: becoming more comfortable purchasing and downloading software from the Internet, 425 00:24:19,800 --> 00:24:22,840 Speaker 1: and we're seeing more app stores. Intel has its own 426 00:24:22,880 --> 00:24:26,040 Speaker 1: app store, so just as Apple has the Mac app 427 00:24:26,080 --> 00:24:29,920 Speaker 1: Store for Mac computers, Intel's gout its own app store 428 00:24:30,000 --> 00:24:34,080 Speaker 1: up now, which allows you to to shop for various 429 00:24:34,160 --> 00:24:38,240 Speaker 1: kinds of apps and software directly from Intel and buy 430 00:24:38,280 --> 00:24:41,120 Speaker 1: them that way and then downloaded and a new gut 431 00:24:41,240 --> 00:24:43,600 Speaker 1: on your machine. Yeah. The really interesting thing to me 432 00:24:43,720 --> 00:24:49,000 Speaker 1: is that the the evolution of the personal computer, as 433 00:24:49,000 --> 00:24:52,400 Speaker 1: seen it at shows like c e S suggests that 434 00:24:52,480 --> 00:24:57,359 Speaker 1: if you don't have a broadband connection, you're getting left out. Uh. 435 00:24:57,560 --> 00:25:00,679 Speaker 1: You know. Back in you know, five years go, you 436 00:25:00,720 --> 00:25:02,800 Speaker 1: didn't have to have a broadband connection to have a 437 00:25:02,840 --> 00:25:07,080 Speaker 1: good computer and a good suite of software, because you 438 00:25:07,119 --> 00:25:09,880 Speaker 1: could go out and buy a hard copy of whatever 439 00:25:10,040 --> 00:25:12,560 Speaker 1: piece of software you wanted, You get it on desk, 440 00:25:12,760 --> 00:25:14,480 Speaker 1: you load it into your computer, and you were good 441 00:25:14,520 --> 00:25:16,600 Speaker 1: to go. But now that we're getting to a point 442 00:25:16,600 --> 00:25:20,600 Speaker 1: where the optical drive is starting to disappear, if you 443 00:25:20,640 --> 00:25:23,320 Speaker 1: don't have that broadband connection, then you you were cut 444 00:25:23,359 --> 00:25:26,080 Speaker 1: off from the content, you're cut off from the software. 445 00:25:26,760 --> 00:25:30,520 Speaker 1: So in a way, and it's kind of silly to 446 00:25:30,560 --> 00:25:33,240 Speaker 1: say this, but in a way, Cees really paints a 447 00:25:33,240 --> 00:25:37,600 Speaker 1: picture of winding the digital divide because you're talking about 448 00:25:38,000 --> 00:25:40,680 Speaker 1: a class of customers who have to have a bare 449 00:25:40,800 --> 00:25:43,520 Speaker 1: minimum access of technology in order to take advantage of 450 00:25:43,520 --> 00:25:47,520 Speaker 1: the products you're launching. If you don't have that, then 451 00:25:47,720 --> 00:25:53,000 Speaker 1: you're stuck. Now, you know, five years ago that was electricity, 452 00:25:53,960 --> 00:25:56,480 Speaker 1: Now it's broadband. And I think it's pretty safe to 453 00:25:56,520 --> 00:26:01,720 Speaker 1: say that electricity penetration is greater than broadband penetration. Um. 454 00:26:01,760 --> 00:26:04,120 Speaker 1: And of course there's still there's still companies out there 455 00:26:04,160 --> 00:26:08,400 Speaker 1: that are marketing devices that are meant for consumers who 456 00:26:08,440 --> 00:26:12,119 Speaker 1: don't have broadband access. But that's you know, it's almost 457 00:26:12,200 --> 00:26:15,520 Speaker 1: that's a specialty product now, it's not like the general 458 00:26:15,560 --> 00:26:18,639 Speaker 1: product that hits the store shelves. So that's kind of 459 00:26:18,680 --> 00:26:22,840 Speaker 1: an interesting trend as well. Um, we'll have to see 460 00:26:22,880 --> 00:26:25,440 Speaker 1: how this plays out. I imagine that ultra books will 461 00:26:25,440 --> 00:26:30,000 Speaker 1: do fairly well, um, because it's it's competing in a 462 00:26:30,080 --> 00:26:34,640 Speaker 1: different space than than netbooks were. Uh. Some people would 463 00:26:34,680 --> 00:26:37,920 Speaker 1: argue that ultra books really should just be called notebooks 464 00:26:37,920 --> 00:26:41,119 Speaker 1: just they're just particularly sleep notebooks. Um. And also I 465 00:26:41,119 --> 00:26:43,640 Speaker 1: guess we should mention we we talked about the thickness 466 00:26:43,640 --> 00:26:47,800 Speaker 1: and everything. Typically these ultra books have a screen size 467 00:26:47,920 --> 00:26:52,320 Speaker 1: between thirteen and fourteen inches. That's that's your typical ultra book. 468 00:26:53,320 --> 00:26:58,080 Speaker 1: There are outliers, but that's they're larger than your netbooks are. 469 00:26:58,160 --> 00:27:00,520 Speaker 1: And that was another point was that people we're saying 470 00:27:01,520 --> 00:27:03,720 Speaker 1: ultra books are going to be preferable to netbooks because 471 00:27:03,720 --> 00:27:06,440 Speaker 1: you won't have the same cramped keyboards that you had 472 00:27:06,440 --> 00:27:09,240 Speaker 1: in the netbook form factor, and that there were several 473 00:27:09,280 --> 00:27:13,399 Speaker 1: netbooks that came out that definitely had small keyboards that 474 00:27:13,400 --> 00:27:15,520 Speaker 1: were a little uncomfortable to type on if you had 475 00:27:15,960 --> 00:27:19,960 Speaker 1: you know, man hands, or you know, if you were 476 00:27:20,040 --> 00:27:24,600 Speaker 1: larger than a child. I just get the sense that 477 00:27:24,720 --> 00:27:27,480 Speaker 1: people are that the average person is not going to 478 00:27:28,720 --> 00:27:33,040 Speaker 1: see ultra books as a thing. I think this is 479 00:27:33,080 --> 00:27:35,800 Speaker 1: more as a you know, from the manufacturers. But I don't. 480 00:27:35,840 --> 00:27:38,400 Speaker 1: I don't think the general public is going to think 481 00:27:38,400 --> 00:27:42,440 Speaker 1: of ultra books necessarily as a separate thing. Um. That said, 482 00:27:42,480 --> 00:27:44,639 Speaker 1: I think it will have another effect too, is you know, 483 00:27:44,720 --> 00:27:49,840 Speaker 1: pushing the plane old laptop and towards the lower end 484 00:27:49,840 --> 00:27:53,119 Speaker 1: of the scale in terms of price. Wells now that 485 00:27:53,160 --> 00:27:56,200 Speaker 1: they could they could charge more for an ultrabook because 486 00:27:56,240 --> 00:27:59,320 Speaker 1: it's it's sleek and efficient and and and cool look 487 00:27:59,359 --> 00:28:02,359 Speaker 1: and um and oh well you can have this uh 488 00:28:02,600 --> 00:28:07,520 Speaker 1: brick top um for four or you can buy an 489 00:28:07,560 --> 00:28:11,680 Speaker 1: ultrabook for well. Yeah, I think ultra books will It'll 490 00:28:11,720 --> 00:28:15,080 Speaker 1: all depend on the marketing. And you know, if these 491 00:28:15,080 --> 00:28:17,359 Speaker 1: companies all come out and start using ultrabook as a 492 00:28:17,400 --> 00:28:21,800 Speaker 1: marketing term, then maybe the general consumer will have like 493 00:28:22,080 --> 00:28:27,320 Speaker 1: they'll think of ultra books as being its own specific category. Um. Frankly, 494 00:28:27,359 --> 00:28:30,119 Speaker 1: I haven't seen any of the advertising materials, but you know, 495 00:28:30,200 --> 00:28:33,600 Speaker 1: just based upon the press releases I saw at CS 496 00:28:34,359 --> 00:28:39,200 Speaker 1: the term was yeah, I was one of the big 497 00:28:39,280 --> 00:28:42,920 Speaker 1: themes of CS. This here, but I think I think this, uh, 498 00:28:43,080 --> 00:28:46,760 Speaker 1: this move is really showing that they the manufacturers have 499 00:28:46,800 --> 00:28:50,560 Speaker 1: moved on from the concept of netbooks. Um, and that 500 00:28:51,240 --> 00:28:54,040 Speaker 1: you know, between tablets and ultra books, there's there's really 501 00:28:54,080 --> 00:28:57,080 Speaker 1: no uh, not much of a market saying I wouldn't 502 00:28:57,120 --> 00:29:00,320 Speaker 1: say no, not much of a market segment for the 503 00:29:00,400 --> 00:29:04,280 Speaker 1: netbook anymore. Right, Well, yeah, and I think, um, I 504 00:29:04,320 --> 00:29:06,440 Speaker 1: think that pretty much sums it up. I mean, that's 505 00:29:06,520 --> 00:29:08,840 Speaker 1: that's what we have so far. Whether or not this 506 00:29:08,920 --> 00:29:12,640 Speaker 1: will become a successful category in consumer electronics remains to 507 00:29:12,680 --> 00:29:15,880 Speaker 1: be seen. Uh, it's if it fails, it's certainly not 508 00:29:15,960 --> 00:29:19,560 Speaker 1: because it lacks support on the manufacturer something. Yeah, because 509 00:29:19,560 --> 00:29:22,560 Speaker 1: there's a lot of enthusiasm, let me tell you. And uh, 510 00:29:22,600 --> 00:29:25,720 Speaker 1: and what if you haven't seen these devices, you really 511 00:29:25,720 --> 00:29:27,640 Speaker 1: need to get a chance to take a look at them, 512 00:29:27,640 --> 00:29:29,640 Speaker 1: either online or if you can go to a store, 513 00:29:29,720 --> 00:29:31,600 Speaker 1: just to get a look at the form factors, because 514 00:29:31,600 --> 00:29:33,480 Speaker 1: even if you're not in the market for a new computer, 515 00:29:33,960 --> 00:29:37,600 Speaker 1: it's kind of interesting to see the move to this 516 00:29:37,600 --> 00:29:43,920 Speaker 1: this design where everything is is water thin. Alright, So 517 00:29:44,960 --> 00:29:48,280 Speaker 1: that wraps up our discussion on ultra books. If you 518 00:29:48,320 --> 00:29:50,640 Speaker 1: guys have any topics you would like us to cover, 519 00:29:51,120 --> 00:29:53,040 Speaker 1: you can let us know on Facebook or Twitter or 520 00:29:53,120 --> 00:29:55,840 Speaker 1: handled there is tech stuff hs W or write to 521 00:29:55,960 --> 00:29:59,719 Speaker 1: us at our brand new email address, tech stuff at 522 00:29:59,720 --> 00:30:02,080 Speaker 1: this goovery dot com, and Chris and I will talk 523 00:30:02,080 --> 00:30:06,400 Speaker 1: to you again really soon. Brought to you by the 524 00:30:06,440 --> 00:30:09,719 Speaker 1: reinvented two thousand twelve camera. It's ready, are you