1
00:00:03,200 --> 00:00:06,480
Speaker 1: Welcome to stuff Mom Never told You from how stupports

2
00:00:06,519 --> 00:00:14,400
Speaker 1: dot com. Hello and welcome to the podcast. I'm Kristen

3
00:00:14,520 --> 00:00:18,640
Speaker 1: and I'm Caroline. And Caroline first question of the podcast

4
00:00:18,720 --> 00:00:25,200
Speaker 1: for you favorite craft beer? Oh gosh, oh goodness. I

5
00:00:25,239 --> 00:00:27,080
Speaker 1: know I'm putting you on the spot. You are even

6
00:00:27,120 --> 00:00:29,160
Speaker 1: though I knew we were talking about this, I'm still

7
00:00:29,240 --> 00:00:33,159
Speaker 1: on the spot. I really like anything out of Bell's.

8
00:00:34,040 --> 00:00:37,080
Speaker 1: I'm a big I've talked about Michigan on the podcast before.

9
00:00:37,120 --> 00:00:40,360
Speaker 1: I have a fondness for Michigan. Any anything out of Michigan,

10
00:00:40,400 --> 00:00:47,000
Speaker 1: including Bell's beer. Caroline, I'm gonna pull a copycat. Bell's

11
00:00:47,040 --> 00:00:51,920
Speaker 1: too hearted, can't go wrong. Yeah, although it'll um. It

12
00:00:51,960 --> 00:00:54,320
Speaker 1: gets you drunk, that's for sure. It is a higher

13
00:00:54,360 --> 00:00:59,720
Speaker 1: gravity beer, and it has I have gotten the UPSI Bells. Yeah, no,

14
00:00:59,880 --> 00:01:03,240
Speaker 1: I I had too many of those on my first

15
00:01:03,280 --> 00:01:06,080
Speaker 1: date with my boyfriend. And hey, it worked up, It

16
00:01:06,080 --> 00:01:08,720
Speaker 1: worked up, totally worked out. Yeah, right now, I'm all

17
00:01:08,760 --> 00:01:13,440
Speaker 1: about some bells. And also for a little Atlanta hometown love.

18
00:01:13,560 --> 00:01:16,880
Speaker 1: Monday Night Brewing has something called a foo Man brew,

19
00:01:17,400 --> 00:01:21,960
Speaker 1: which is a wheat beer with a bit of ginger

20
00:01:22,200 --> 00:01:25,320
Speaker 1: infused into it, which might sound kind of strange, but

21
00:01:26,000 --> 00:01:29,320
Speaker 1: ladies and gentlemen. Yeah, we also have red brick here

22
00:01:29,319 --> 00:01:31,680
Speaker 1: in Atlanta on Sweetwater, all sorts of stuff. I don't

23
00:01:31,760 --> 00:01:34,000
Speaker 1: drink that stuff. I don't really dream one. I'm talking

24
00:01:34,000 --> 00:01:37,280
Speaker 1: about Monday night. Well, I listen, like you drink your bells,

25
00:01:37,760 --> 00:01:40,160
Speaker 1: I'll dream one Monday night. Yeah, but I feel like

26
00:01:40,200 --> 00:01:42,680
Speaker 1: you and I even having this conversation. Having opinions on

27
00:01:42,840 --> 00:01:46,520
Speaker 1: craft beer is like busting stereotypes. So well, that's what

28
00:01:46,560 --> 00:01:50,480
Speaker 1: we're here to do, Caroline, is busting stereotypes, especially stereotypes

29
00:01:50,800 --> 00:01:54,960
Speaker 1: about beer and for followers of stuff. Mom never told you.

30
00:01:55,080 --> 00:01:58,080
Speaker 1: This is probably gonna be some repeat info because we

31
00:01:58,160 --> 00:02:02,680
Speaker 1: have talked before a about how women were the original

32
00:02:03,400 --> 00:02:07,200
Speaker 1: beer brewers or brewsters. I love that word. I had

33
00:02:07,200 --> 00:02:12,120
Speaker 1: no idea that the word brewster existed for women brewers. Yeah,

34
00:02:12,160 --> 00:02:13,360
Speaker 1: I love that. And then of course I just think

35
00:02:13,360 --> 00:02:15,960
Speaker 1: about Punky Brewster, and then I started thinking about, like,

36
00:02:16,000 --> 00:02:18,400
Speaker 1: do I know anyone with a surname Brewster? No, but

37
00:02:18,440 --> 00:02:20,840
Speaker 1: then the brewer, and then I think about the Milwaukee brewers,

38
00:02:20,880 --> 00:02:24,040
Speaker 1: and then I just like, go have a beer. But okay,

39
00:02:24,160 --> 00:02:27,440
Speaker 1: so in a lot of ancient societies, women were the

40
00:02:27,480 --> 00:02:30,920
Speaker 1: ones entrusted with the beer making, and and it was

41
00:02:30,960 --> 00:02:33,320
Speaker 1: it went beyond that. It wasn't just that women were

42
00:02:33,360 --> 00:02:34,600
Speaker 1: the ones who had to do it. It was like

43
00:02:34,720 --> 00:02:38,000
Speaker 1: men actively were not trusted to handle the beer. Yeah,

44
00:02:38,000 --> 00:02:42,279
Speaker 1: because it was it was that important for these ancient societies.

45
00:02:42,320 --> 00:02:46,280
Speaker 1: And there's this cultural anthropologist named Alan D. Eames and

46
00:02:46,320 --> 00:02:49,280
Speaker 1: he's dubbed the Indiana Jones of beer. I want to

47
00:02:49,280 --> 00:02:51,880
Speaker 1: hang out with him. Yeah, that's a great title. And

48
00:02:51,919 --> 00:02:55,080
Speaker 1: he was talking to mcclean's magazine a few years ago

49
00:02:55,400 --> 00:03:00,720
Speaker 1: about how pretty much every ancient society's beer creation myth

50
00:03:01,600 --> 00:03:06,639
Speaker 1: starts with a beer goddess essentially. Yeah, Egypt had Hathor,

51
00:03:06,720 --> 00:03:10,160
Speaker 1: which she sounds like exactly the type of lady I

52
00:03:10,200 --> 00:03:12,960
Speaker 1: want to hang out with. She was called the Goddess

53
00:03:13,000 --> 00:03:17,720
Speaker 1: of drunkenness, the inventress of brewing, the mistress of intoxication,

54
00:03:17,800 --> 00:03:21,280
Speaker 1: and her temple was referred to as the place of drunkenness.

55
00:03:21,320 --> 00:03:25,360
Speaker 1: So she had the party palace. She's like the goddess

56
00:03:25,639 --> 00:03:29,280
Speaker 1: of the fraternity system. I feel like, yeah, Hathor knows

57
00:03:29,280 --> 00:03:31,359
Speaker 1: how to have a good time. But I wonder though,

58
00:03:31,400 --> 00:03:35,520
Speaker 1: if Hathor ever had parties over at the palace of

59
00:03:35,960 --> 00:03:40,760
Speaker 1: Samerian Goddess series, who was the one who watched over

60
00:03:40,840 --> 00:03:46,000
Speaker 1: the daily brewing rituals. And then so Hathor and series

61
00:03:46,120 --> 00:03:49,560
Speaker 1: got together and went over to hang out with Roman

62
00:03:49,800 --> 00:03:53,080
Speaker 1: Goddess series. She's the harvest goddess, and so the name

63
00:03:53,120 --> 00:03:57,280
Speaker 1: for beer over there was Sarah Vizia from series is name.

64
00:03:57,560 --> 00:04:01,760
Speaker 1: And we should say that Roman god is series series

65
00:04:01,800 --> 00:04:04,360
Speaker 1: with the c Marian gott Us series a series with

66
00:04:04,400 --> 00:04:06,480
Speaker 1: an s. So it might have gotten a little confusing,

67
00:04:06,560 --> 00:04:08,880
Speaker 1: especially once all the goddess has had a couple of drinks.

68
00:04:08,960 --> 00:04:11,200
Speaker 1: Which series they were talking about, But I'm sure they

69
00:04:11,200 --> 00:04:14,400
Speaker 1: probably came up with like fun nicknames. So and that's

70
00:04:14,440 --> 00:04:16,800
Speaker 1: how they kind of worked around that. Um, and now

71
00:04:16,839 --> 00:04:20,520
Speaker 1: I really want to go to this fictional goddess beer party. Yeah.

72
00:04:21,440 --> 00:04:26,159
Speaker 1: But the ancient Finns also had their own lady beer lore.

73
00:04:26,760 --> 00:04:31,359
Speaker 1: They believed that three women originally created ale for a

74
00:04:31,440 --> 00:04:36,240
Speaker 1: wedding feast by mixing wait for it, beer saliva with

75
00:04:36,440 --> 00:04:40,760
Speaker 1: wild honey and then blending it into beer. So like

76
00:04:40,760 --> 00:04:45,480
Speaker 1: like wild bears, like or polar bears, any bear, I'm

77
00:04:45,480 --> 00:04:51,200
Speaker 1: gonna say, Finnish bears, Finish bears, Finish bears. They're probably blonde. Yes. Um.

78
00:04:51,240 --> 00:04:54,839
Speaker 1: In medieval England, we have the brewsters, as we said,

79
00:04:54,880 --> 00:04:59,560
Speaker 1: who oversaw household ale production. A significant number of these

80
00:04:59,560 --> 00:05:03,080
Speaker 1: women tended to be widows or single before the Black

81
00:05:03,120 --> 00:05:05,480
Speaker 1: Plague and then that kind of change demographics just a

82
00:05:05,560 --> 00:05:09,560
Speaker 1: little bit. But you know, talking about household ale production,

83
00:05:09,720 --> 00:05:13,160
Speaker 1: everybody was drinking this stuff, from moms to kids, to

84
00:05:13,360 --> 00:05:17,080
Speaker 1: dad's to whoever. Yeah, because milk at the time would

85
00:05:17,080 --> 00:05:20,839
Speaker 1: have been used mostly for cheese and butter. Wine too

86
00:05:20,880 --> 00:05:24,880
Speaker 1: expensive for the commoners to drink, and water was not

87
00:05:25,040 --> 00:05:29,200
Speaker 1: potable the Middle Ages. Sounds so fun. Yeah, so, and

88
00:05:29,320 --> 00:05:36,320
Speaker 1: it was not only considered hydration but also a nutritious meal. Yeah,

89
00:05:36,520 --> 00:05:39,160
Speaker 1: you gonna have a little beer snack. Yeah, I wish

90
00:05:39,200 --> 00:05:42,280
Speaker 1: we had a beer snack right now. But yeah, for

91
00:05:42,520 --> 00:05:45,000
Speaker 1: a lot of the women who were in the a

92
00:05:45,080 --> 00:05:46,800
Speaker 1: lot of the brewsters, a lot of the women who

93
00:05:46,800 --> 00:05:49,560
Speaker 1: were in this trade, it did offer them a little

94
00:05:49,560 --> 00:05:51,720
Speaker 1: bit more pay and prestige. Because if you think about

95
00:05:51,720 --> 00:05:54,880
Speaker 1: the occupations that were available to women in the Middle

96
00:05:54,880 --> 00:05:58,680
Speaker 1: Ages in England, it probably wouldn't that great, not too many, um,

97
00:05:58,760 --> 00:06:01,480
Speaker 1: but there could be wrinkles that would pop up every

98
00:06:01,520 --> 00:06:04,320
Speaker 1: now and then if you were a brewster because it

99
00:06:04,400 --> 00:06:07,719
Speaker 1: could happen that you might cook up a batch of

100
00:06:07,960 --> 00:06:13,080
Speaker 1: not so good beer. And in instances where if people

101
00:06:13,160 --> 00:06:16,720
Speaker 1: ever got sick from beer, they drink spoiled beer, it

102
00:06:16,800 --> 00:06:21,560
Speaker 1: was attributed to witchy brewsters. They were actually called beer witches.

103
00:06:21,880 --> 00:06:24,560
Speaker 1: That's my new insult, you witchy. Well, probably more of

104
00:06:24,560 --> 00:06:28,160
Speaker 1: a term of endearment, honestly, you witchy brewy witch brewster.

105
00:06:28,920 --> 00:06:32,640
Speaker 1: And just driving home to how common it was for everyone,

106
00:06:32,720 --> 00:06:37,000
Speaker 1: and we mean everyone to drink beer and ale throughout

107
00:06:37,080 --> 00:06:39,640
Speaker 1: the throughout the day. Just at any old time. There

108
00:06:39,720 --> 00:06:43,200
Speaker 1: was something called groaning ale that pregnant women would drink

109
00:06:43,240 --> 00:06:46,400
Speaker 1: to help with any kind of pregnancy pains, for labor pains.

110
00:06:46,640 --> 00:06:48,880
Speaker 1: And there was also a special bridal ale that would

111
00:06:48,920 --> 00:06:52,279
Speaker 1: often be featured at weddings. Yeah, and speaking of which

112
00:06:52,320 --> 00:06:54,920
Speaker 1: our modern word for bride had no idea about. This

113
00:06:55,160 --> 00:06:58,320
Speaker 1: comes from the Germanic root brew meaning to brew. B

114
00:06:58,440 --> 00:07:02,480
Speaker 1: are you the more you know, But I do wonder

115
00:07:02,520 --> 00:07:06,960
Speaker 1: about pregnant women drinking ale. I am a little concerned

116
00:07:07,000 --> 00:07:10,320
Speaker 1: for our ancestors. But we're here now, you know things.

117
00:07:10,640 --> 00:07:13,360
Speaker 1: It was a different time back in the Middle Ages, sure,

118
00:07:13,400 --> 00:07:15,200
Speaker 1: and I'm sure it was not high gravity. I'm sure

119
00:07:15,240 --> 00:07:18,720
Speaker 1: they were not drinking. They're growning. Al was not too hearted. Yeah, yeah,

120
00:07:18,720 --> 00:07:20,720
Speaker 1: I was, let's hope not. But I mean, if you

121
00:07:20,760 --> 00:07:23,200
Speaker 1: think about the technology and advancements of the time, it

122
00:07:23,320 --> 00:07:27,160
Speaker 1: was it was pretty slow, but maybe in part due

123
00:07:27,200 --> 00:07:29,840
Speaker 1: to all that groaning ale um. But it's funny though,

124
00:07:29,880 --> 00:07:34,360
Speaker 1: if you look at beer in colonial America, same kind

125
00:07:34,400 --> 00:07:38,080
Speaker 1: of thing going on, where it's still commonly made, usually

126
00:07:38,120 --> 00:07:41,600
Speaker 1: by women in the household. And even though you know,

127
00:07:41,640 --> 00:07:46,320
Speaker 1: the US was very puritanical at this time, ale and

128
00:07:46,360 --> 00:07:50,120
Speaker 1: beer were commonly drunk. And this is coming from an

129
00:07:50,200 --> 00:07:52,920
Speaker 1: article in The Atlantic talking about how women were the

130
00:07:52,960 --> 00:07:58,880
Speaker 1: family brewers and they would make rich beers from corn, pumpkin, artichoke, oats, wheat,

131
00:07:58,920 --> 00:08:04,000
Speaker 1: honey and the glasses. Interesting artichoke beer, yeah, I don't,

132
00:08:04,520 --> 00:08:07,000
Speaker 1: I don't know. I don't know about that. If somebody

133
00:08:07,040 --> 00:08:10,800
Speaker 1: out there makes it, I'll try it. Definitely sounds very earthy,

134
00:08:10,920 --> 00:08:15,760
Speaker 1: earthy beer. This beer has artichoke undertones. But this will

135
00:08:15,800 --> 00:08:20,040
Speaker 1: sound familiar to listeners who listened to our coffee episode,

136
00:08:20,360 --> 00:08:23,920
Speaker 1: a coffee culture episode when beer brewing moved out of

137
00:08:23,960 --> 00:08:28,000
Speaker 1: the house and started to become more professionalized. That's when

138
00:08:28,040 --> 00:08:31,080
Speaker 1: we see more men taking it over and women kind

139
00:08:31,080 --> 00:08:35,920
Speaker 1: of leaving the industry that was growing at the time. Um.

140
00:08:35,960 --> 00:08:38,360
Speaker 1: You know, back then, many women brewed only on an

141
00:08:38,360 --> 00:08:42,000
Speaker 1: occasional basis and simply couldn't compete with the men who

142
00:08:42,000 --> 00:08:46,280
Speaker 1: were entering it professionally. Yeah. And once beer not only

143
00:08:46,320 --> 00:08:48,800
Speaker 1: started being made outside of the house, but also drunk

144
00:08:48,840 --> 00:08:52,040
Speaker 1: outside of the house. This is happening more towards the

145
00:08:52,040 --> 00:08:55,360
Speaker 1: Industrial Revolution when you have guys working outside the home

146
00:08:55,400 --> 00:08:58,080
Speaker 1: and so they would perhaps go to a bar afterwards

147
00:08:58,240 --> 00:09:01,400
Speaker 1: or on their lunch break, I don't know, for a beer,

148
00:09:01,640 --> 00:09:05,400
Speaker 1: and it became improper also kind of like coffee houses,

149
00:09:05,440 --> 00:09:08,640
Speaker 1: as we talked about in that coffee episode, for women

150
00:09:08,679 --> 00:09:13,480
Speaker 1: to you know, fraternized at this establishment, not so much

151
00:09:13,640 --> 00:09:17,320
Speaker 1: because of the alcohol involved, but just because it would

152
00:09:17,320 --> 00:09:20,640
Speaker 1: have been improper to be a woman hanging out with

153
00:09:20,800 --> 00:09:23,440
Speaker 1: all these men. Like essentially they were assumed to be

154
00:09:23,480 --> 00:09:27,760
Speaker 1: prostitutes if they were hanging out at bars. Slut shaming,

155
00:09:27,960 --> 00:09:31,000
Speaker 1: but yield slut shaming. Yeah, And it really wasn't until

156
00:09:31,520 --> 00:09:37,840
Speaker 1: prohibition that women started going frequenting bars more often, um,

157
00:09:37,840 --> 00:09:41,040
Speaker 1: in underground speakeasy. Yeah, because that's the whole you're getting

158
00:09:41,040 --> 00:09:44,000
Speaker 1: the rise of the new woman. Hemlines are going up,

159
00:09:44,240 --> 00:09:51,760
Speaker 1: inhibitions are going down along with all that bathugin bathtub um.

160
00:09:51,840 --> 00:09:56,680
Speaker 1: So the industry really stayed pretty male dominated starting with

161
00:09:56,920 --> 00:10:00,719
Speaker 1: the professionalization of the industry. And but we see some

162
00:10:00,880 --> 00:10:03,320
Speaker 1: exceptions to the rule. We have at least Miller John

163
00:10:03,360 --> 00:10:06,840
Speaker 1: who headed Miller Brewing from nineteen thirty eight to ninety six.

164
00:10:07,320 --> 00:10:10,760
Speaker 1: She was the first and so far the only woman

165
00:10:10,880 --> 00:10:13,520
Speaker 1: to run a major U. S brewing company. And I'm

166
00:10:13,520 --> 00:10:16,920
Speaker 1: gonna guess that since her middle name is Miller, she

167
00:10:17,200 --> 00:10:20,800
Speaker 1: was probably born into that role and took over the company.

168
00:10:21,240 --> 00:10:23,560
Speaker 1: H And So this is part of why we wanted

169
00:10:23,600 --> 00:10:27,280
Speaker 1: to dedicate an episode to craft beer because not only

170
00:10:27,360 --> 00:10:29,600
Speaker 1: is craft beer on the rise as big beer has

171
00:10:29,640 --> 00:10:32,040
Speaker 1: kind of taken a dip in recent years sales wise,

172
00:10:32,600 --> 00:10:37,079
Speaker 1: but more and more women are being attracted to making

173
00:10:37,320 --> 00:10:42,280
Speaker 1: and brewing incredible, delicious, tasty. Oh God, I want to

174
00:10:42,280 --> 00:10:46,080
Speaker 1: be so bad. Yeah, I mean, it seems like it's

175
00:10:46,160 --> 00:10:49,280
Speaker 1: part of this whole good food movement, this whole d

176
00:10:49,440 --> 00:10:52,679
Speaker 1: I Y hobby culture. It's not just dudes in their garages.

177
00:10:52,720 --> 00:10:54,680
Speaker 1: There's there's plenty of women out there who were into

178
00:10:54,679 --> 00:10:57,200
Speaker 1: this whole culture too. There are women in garages as well.

179
00:10:57,679 --> 00:10:59,920
Speaker 1: You know what, I bet I've been in a garage

180
00:11:00,280 --> 00:11:02,960
Speaker 1: as have I didn't stay in too long, but I've

181
00:11:02,960 --> 00:11:06,679
Speaker 1: been in one. Um. Speak of big beer, though, like

182
00:11:06,720 --> 00:11:09,000
Speaker 1: I said, the sales have been slipping. They have actually

183
00:11:09,080 --> 00:11:13,240
Speaker 1: dropped every year from two thousand eight to two thousand eleven,

184
00:11:13,400 --> 00:11:17,240
Speaker 1: and I have a feeling that those numbers have probably continued.

185
00:11:17,679 --> 00:11:21,920
Speaker 1: And now there are more than two thousand craft beer

186
00:11:22,040 --> 00:11:27,360
Speaker 1: labels that have popped up, and sales were up in

187
00:11:27,360 --> 00:11:29,480
Speaker 1: two thousand eleven. So you see all of a sudden,

188
00:11:29,480 --> 00:11:33,520
Speaker 1: you know, if you were Budweiser's and uh Miller lights

189
00:11:33,600 --> 00:11:37,200
Speaker 1: happening and more, more bells, more Monday night brewing. I'm

190
00:11:37,200 --> 00:11:40,800
Speaker 1: fine with that. Yeah, I am hoping. My biased theory

191
00:11:41,040 --> 00:11:43,400
Speaker 1: is the big beer sale. I like how we're saying

192
00:11:43,400 --> 00:11:46,160
Speaker 1: big beer like big tobacco, but like yeah, well yeah,

193
00:11:46,200 --> 00:11:48,880
Speaker 1: and and that their sales are dipping hopefully because they're

194
00:11:48,880 --> 00:11:51,559
Speaker 1: so terrible and people are finally realizing that they don't

195
00:11:51,559 --> 00:11:54,480
Speaker 1: have to drink like swill water, they can actually drink

196
00:11:55,360 --> 00:11:59,120
Speaker 1: tasty things. Although okay, although one fun side note about

197
00:11:59,160 --> 00:12:03,000
Speaker 1: big beer, Carol I heard on in pr a couple

198
00:12:03,000 --> 00:12:08,120
Speaker 1: of weeks ago that the there are two standout labels

199
00:12:08,160 --> 00:12:12,480
Speaker 1: that have seen exponential growth in recent years, also largely

200
00:12:12,520 --> 00:12:17,319
Speaker 1: do to people who probably um enjoy craft beers as

201
00:12:17,320 --> 00:12:21,880
Speaker 1: well on occasion, and that is PBR and Yngling the

202
00:12:21,960 --> 00:12:25,320
Speaker 1: hipster effect. The hipster effect. Yeah, so I thought that

203
00:12:25,400 --> 00:12:28,199
Speaker 1: was I thought that was really funny. And I'll be honest,

204
00:12:28,400 --> 00:12:33,840
Speaker 1: I enjoy an ice cold PBR every now and then,

205
00:12:33,920 --> 00:12:36,520
Speaker 1: although as I have aged, I've started to enjoy craft

206
00:12:36,559 --> 00:12:38,679
Speaker 1: beer more. Yeah. No, I I don't think I can

207
00:12:38,679 --> 00:12:41,000
Speaker 1: do anymore. I mean there was a really long period

208
00:12:41,240 --> 00:12:44,240
Speaker 1: like from college when I was poor too, after college,

209
00:12:44,240 --> 00:12:47,560
Speaker 1: when I was still poor, you know too, more recent

210
00:12:47,600 --> 00:12:49,960
Speaker 1: times when I'm pretty much still poor, that I would

211
00:12:49,960 --> 00:12:52,120
Speaker 1: just drink a lot of PBR. And that was fine because,

212
00:12:52,120 --> 00:12:54,080
Speaker 1: you know, especially if it's hot outside Atlanta in the

213
00:12:54,080 --> 00:12:55,959
Speaker 1: summer and you're just you just want to drink cheap

214
00:12:55,960 --> 00:12:57,720
Speaker 1: beer and you're hanging on the pattire with friends, it's

215
00:12:57,720 --> 00:13:01,200
Speaker 1: basically water. Yeah, but I have it's been a long time,

216
00:13:01,400 --> 00:13:03,240
Speaker 1: and I had a PBR for the first time in

217
00:13:03,280 --> 00:13:04,720
Speaker 1: a long time the other day and I was like,

218
00:13:05,440 --> 00:13:07,600
Speaker 1: actually put it down. I was like, this is I can't.

219
00:13:07,760 --> 00:13:11,760
Speaker 1: It's growth. It was it U can Yeah. Yeah, see,

220
00:13:11,760 --> 00:13:15,679
Speaker 1: I can't do a can PBR anymore unless I've had

221
00:13:15,679 --> 00:13:19,400
Speaker 1: a couple of beers before that. I can still do. Uh,

222
00:13:19,440 --> 00:13:21,920
Speaker 1: you know what, it's not called a fountain. A fountain

223
00:13:21,960 --> 00:13:25,960
Speaker 1: beer is draft beer. I can. I can have a

224
00:13:26,000 --> 00:13:31,040
Speaker 1: fountain PBR from Yeah, a little PBR float yeah. Um.

225
00:13:31,120 --> 00:13:35,040
Speaker 1: But yeah, so we we're definitely seeing this rise of

226
00:13:35,520 --> 00:13:38,720
Speaker 1: craft beer, and women have been part of this craft

227
00:13:38,720 --> 00:13:43,320
Speaker 1: beer renaissance since it's very earliest beginnings in the nineteen eighties. Yeah,

228
00:13:43,360 --> 00:13:45,360
Speaker 1: I mean in nineteen eighty three a woman claimed the

229
00:13:45,360 --> 00:13:48,679
Speaker 1: Homebrewer of the Year title in the National Homebrew Competition.

230
00:13:48,800 --> 00:13:52,520
Speaker 1: That's impressive. And just four years later, in nineteen eight seven,

231
00:13:52,600 --> 00:13:56,280
Speaker 1: Carol Stout founded and still helps run Stouts Brewing Company

232
00:13:56,280 --> 00:14:00,920
Speaker 1: in Adamstown, Pennsylvania. And in nineteen eighty nine, Ellen Bouncle

233
00:14:00,960 --> 00:14:04,240
Speaker 1: and her husband began McCausland Brewery. And a few years

234
00:14:04,320 --> 00:14:08,280
Speaker 1: later too, in a woman named Ellen Bouncle and her

235
00:14:08,360 --> 00:14:13,839
Speaker 1: husband began the McCausland Brewery. And she recently received this

236
00:14:14,120 --> 00:14:19,320
Speaker 1: like really a huge prize like for her being this

237
00:14:19,400 --> 00:14:23,880
Speaker 1: amazing master brewer, and the interview with her was so

238
00:14:24,000 --> 00:14:27,480
Speaker 1: interesting because she talked about when she first started, it

239
00:14:27,560 --> 00:14:29,960
Speaker 1: was more of her husband's idea. She had been a

240
00:14:30,000 --> 00:14:36,400
Speaker 1: school teacher, didn't never envisioned herself brewing beer, and she said, quote,

241
00:14:36,560 --> 00:14:39,160
Speaker 1: it was kind of an old boys network. When you

242
00:14:39,200 --> 00:14:41,360
Speaker 1: come out of the world of education, women have always

243
00:14:41,480 --> 00:14:44,400
Speaker 1: had an instrumental role there. I wasn't really used to

244
00:14:44,480 --> 00:14:48,160
Speaker 1: that form of discrimination, but it became very obvious, very rapidly.

245
00:14:48,200 --> 00:14:51,120
Speaker 1: So she talked about as her interest increase and she

246
00:14:51,240 --> 00:14:54,400
Speaker 1: became more and more involved with the brewery. For instance,

247
00:14:54,400 --> 00:14:57,280
Speaker 1: if she would go out on sales calls, people will

248
00:14:57,280 --> 00:14:59,760
Speaker 1: be like, what are you doing here? Why a woman

249
00:15:00,000 --> 00:15:03,040
Speaker 1: selling beer? No? Yeah, And that's what you read over

250
00:15:03,040 --> 00:15:04,800
Speaker 1: and over again in these interviews with these women who

251
00:15:04,840 --> 00:15:06,880
Speaker 1: are involved in the industry, is like they show up

252
00:15:07,360 --> 00:15:09,760
Speaker 1: or they're at the brewery whatever, and people just assume

253
00:15:09,800 --> 00:15:13,320
Speaker 1: they're like, you know, like promotional women like the bud

254
00:15:13,360 --> 00:15:15,440
Speaker 1: light girl or whoever. He's just there to give you

255
00:15:15,840 --> 00:15:19,320
Speaker 1: necklaces and shock glasses to at the beer. Yeah, you know,

256
00:15:19,960 --> 00:15:22,360
Speaker 1: the whole stereotypical having a bit of a hard time

257
00:15:22,360 --> 00:15:26,480
Speaker 1: getting taken seriously. Yeah. And for for Bound Soil, it

258
00:15:26,520 --> 00:15:29,840
Speaker 1: was just interesting to read too about how once she

259
00:15:29,960 --> 00:15:33,240
Speaker 1: started kind of hanging out around the brew process and

260
00:15:33,320 --> 00:15:35,880
Speaker 1: got more and more involved with her husband as they

261
00:15:35,920 --> 00:15:38,760
Speaker 1: were making beer, she just grew to love the process

262
00:15:38,800 --> 00:15:43,400
Speaker 1: of it and now is a master brewer. I would

263
00:15:43,440 --> 00:15:45,800
Speaker 1: love if I knew how to do it and I

264
00:15:45,880 --> 00:15:48,280
Speaker 1: had the gumption. I don't know if I have the

265
00:15:48,320 --> 00:15:51,080
Speaker 1: patience for it. Yeah, it's like because it's such a

266
00:15:51,200 --> 00:15:55,440
Speaker 1: I'm I don't know. I've I enjoy making coffee, for instance,

267
00:15:55,520 --> 00:15:57,680
Speaker 1: because I can it'll be in my cup and I

268
00:15:57,680 --> 00:16:02,360
Speaker 1: can be drinking it and ten men. Yeah exactly. Um, Well,

269
00:16:02,400 --> 00:16:06,520
Speaker 1: in we have Kim Jordan's She started the New Belgium

270
00:16:06,520 --> 00:16:10,360
Speaker 1: Brewery with her then husband and today she's still the CEO,

271
00:16:10,520 --> 00:16:13,520
Speaker 1: and New Belgium happens to be the third largest craft

272
00:16:13,600 --> 00:16:17,400
Speaker 1: brewery in the US. Yeah. If you're looking up information

273
00:16:17,440 --> 00:16:21,480
Speaker 1: about women in craft brewing, Kim Jordan's name comes up

274
00:16:21,560 --> 00:16:23,720
Speaker 1: over and over and over again because she's kind of

275
00:16:23,760 --> 00:16:29,800
Speaker 1: held up as the most successful woman in craft beer,

276
00:16:29,880 --> 00:16:33,200
Speaker 1: especially because New Belgium has become such a popular label

277
00:16:33,200 --> 00:16:36,120
Speaker 1: in recent years. Yeah, and NPR noted that she does

278
00:16:36,200 --> 00:16:38,680
Speaker 1: have a lot of women in top leadership positions in

279
00:16:38,720 --> 00:16:41,560
Speaker 1: her company. So it's it's a good example of women

280
00:16:41,640 --> 00:16:46,400
Speaker 1: helping women. Yeah. Absolutely, So why though, aside from beer

281
00:16:46,440 --> 00:16:52,160
Speaker 1: being awesome, why are women particularly attracted to craft brewing?

282
00:16:52,520 --> 00:16:55,600
Speaker 1: What's going on here, Caroline? Well, one of the thoughts

283
00:16:55,800 --> 00:16:59,040
Speaker 1: is that it has this emphasis on creative flavors and

284
00:16:59,120 --> 00:17:01,680
Speaker 1: food pairing as well as, like I mentioned earlier, the

285
00:17:02,000 --> 00:17:04,960
Speaker 1: d I Y hobby culture, you know, like pinterest is

286
00:17:05,000 --> 00:17:06,800
Speaker 1: all the rage. So I don't know, maybe there's some

287
00:17:06,840 --> 00:17:10,400
Speaker 1: good beer recipe flitting around with interest. Yeah, I think

288
00:17:10,440 --> 00:17:12,679
Speaker 1: it is part of this. When we talked about it

289
00:17:12,800 --> 00:17:17,520
Speaker 1: a lot in our craft Revival slash Etsy episode where

290
00:17:17,840 --> 00:17:20,800
Speaker 1: um and even the new Domesticity interview that we had

291
00:17:20,840 --> 00:17:24,560
Speaker 1: a while back with Emily Matcher about how they're right

292
00:17:24,600 --> 00:17:29,600
Speaker 1: now in particular, there is this appreciation for making our

293
00:17:29,680 --> 00:17:32,439
Speaker 1: own goods, and I think the beer is part of that.

294
00:17:32,480 --> 00:17:36,000
Speaker 1: And also with our wine episode, there's some findings of

295
00:17:36,000 --> 00:17:40,520
Speaker 1: how women are especially drawn to wine and food pairings,

296
00:17:40,520 --> 00:17:42,800
Speaker 1: like they want to they pick something out based on

297
00:17:42,880 --> 00:17:46,439
Speaker 1: what the entire meal will be, yeah, right, and and

298
00:17:46,480 --> 00:17:50,040
Speaker 1: discussing palettes and things like that, different different flavor notes

299
00:17:50,080 --> 00:17:51,800
Speaker 1: and all that stuff. Yeah. I mean it's interesting, like

300
00:17:51,840 --> 00:17:56,160
Speaker 1: there there I know plenty of people unfortunately unfortunately for them,

301
00:17:56,560 --> 00:17:59,000
Speaker 1: who think that all beer tastes the same is gross.

302
00:17:59,400 --> 00:18:02,199
Speaker 1: But there I'm mean especially you'll notice it if you're

303
00:18:02,240 --> 00:18:04,480
Speaker 1: drinking one type of amazing beer and switch to another

304
00:18:04,520 --> 00:18:06,800
Speaker 1: type of amazing beer. You can immediately tell like how

305
00:18:06,840 --> 00:18:09,080
Speaker 1: different the flavors are, you know. And that's not even

306
00:18:09,080 --> 00:18:11,680
Speaker 1: to talk about going from that's just brand brand, I'm

307
00:18:11,720 --> 00:18:13,560
Speaker 1: you know, I'm not even talking about type to type

308
00:18:13,920 --> 00:18:16,879
Speaker 1: right well, and that's the that question of what type

309
00:18:16,880 --> 00:18:19,840
Speaker 1: of beer do women like? Um is a little bit

310
00:18:19,840 --> 00:18:22,800
Speaker 1: insulting because there is the assumption that women will only

311
00:18:23,160 --> 00:18:27,320
Speaker 1: want usually like a very fruity beer like a lambic

312
00:18:27,560 --> 00:18:30,679
Speaker 1: or something um like. I don't know. The first thing

313
00:18:30,720 --> 00:18:32,679
Speaker 1: that pops into my head is like a beat of

314
00:18:32,800 --> 00:18:35,639
Speaker 1: purple haze, which is a little raspberry flavored. You just

315
00:18:35,960 --> 00:18:38,600
Speaker 1: squinched your nose, I know, Well, because what's the one

316
00:18:39,000 --> 00:18:41,239
Speaker 1: I I know it's obvious, but it's escaping. What's one

317
00:18:41,280 --> 00:18:45,600
Speaker 1: that tastes like blueberries? Uh? Um, sweetwater blue? I cannot

318
00:18:45,680 --> 00:18:49,360
Speaker 1: drink it. I cannot give me. Give me fruit any

319
00:18:49,400 --> 00:18:51,440
Speaker 1: day in a bowl, I will eat it. Do not

320
00:18:51,600 --> 00:18:53,560
Speaker 1: put fruit in my beer unless it's like, you know,

321
00:18:53,760 --> 00:18:55,040
Speaker 1: like a wheat beer with an orange in it. But

322
00:18:55,080 --> 00:18:57,040
Speaker 1: I'm talking about like I don't like flavored. Yeah, well

323
00:18:57,040 --> 00:19:01,520
Speaker 1: a lot of times they're very sweet. And um, the

324
00:19:01,600 --> 00:19:04,639
Speaker 1: more that women are getting involved in craft beer and

325
00:19:04,680 --> 00:19:08,000
Speaker 1: doing tastings and more research is being paid or at

326
00:19:08,040 --> 00:19:12,399
Speaker 1: least as demographic as even being acknowledged, there's now there's

327
00:19:12,440 --> 00:19:16,879
Speaker 1: almost astonishment at the wide range of beers that different

328
00:19:16,920 --> 00:19:21,040
Speaker 1: women enjoy. Like we probably have different beer palettes because

329
00:19:21,080 --> 00:19:24,720
Speaker 1: everybody probably has a slightly different beer palette, but apparently

330
00:19:25,359 --> 00:19:30,760
Speaker 1: women really enjoy sours we don't love. I PA is

331
00:19:30,800 --> 00:19:34,000
Speaker 1: like all I drink, I enjoying I PA as well.

332
00:19:34,160 --> 00:19:37,480
Speaker 1: So I feel like those kinds of uh surveys are

333
00:19:37,560 --> 00:19:40,439
Speaker 1: it should always be taken with a grain of salt,

334
00:19:40,560 --> 00:19:43,359
Speaker 1: because I mean, it's just different people are gonna like

335
00:19:43,440 --> 00:19:45,680
Speaker 1: different kinds of things. And even the weather, the type

336
00:19:45,680 --> 00:19:47,919
Speaker 1: of weather outside, is going to determine the kind of

337
00:19:47,920 --> 00:19:50,800
Speaker 1: beer I want. And I mean, and I'm quite a

338
00:19:50,800 --> 00:19:53,399
Speaker 1: novice when it comes to beer. And I was talking

339
00:19:53,440 --> 00:19:57,800
Speaker 1: to my older sister, who knows far more about beer

340
00:19:57,840 --> 00:20:00,280
Speaker 1: and wine and coffee about this, and I mean, since

341
00:20:00,359 --> 00:20:04,440
Speaker 1: ours Caroline. Twenty minutes later, she had listed off all

342
00:20:04,480 --> 00:20:07,680
Speaker 1: of these different recommendations and all of these different things,

343
00:20:07,880 --> 00:20:11,920
Speaker 1: and I was, what is what is that? What is sours?

344
00:20:12,000 --> 00:20:14,600
Speaker 1: Apparently it's and I hope I'm not going to butcher this,

345
00:20:14,720 --> 00:20:17,240
Speaker 1: but from what I understand, it's it is a little

346
00:20:17,240 --> 00:20:20,840
Speaker 1: bit more fruit forward, but not super sweet like a

347
00:20:20,960 --> 00:20:25,960
Speaker 1: lambic um. It is, as the name implies, a touch sour. Yeah.

348
00:20:26,040 --> 00:20:27,800
Speaker 1: And they think that it has to be that women

349
00:20:27,880 --> 00:20:32,240
Speaker 1: might like it a little bit more because our because

350
00:20:32,280 --> 00:20:34,360
Speaker 1: of the differences in our taste buds, that we might

351
00:20:34,640 --> 00:20:37,440
Speaker 1: detect sweet and sour a little bit more, and that

352
00:20:38,119 --> 00:20:40,960
Speaker 1: women might not enjoy I p A s as much

353
00:20:41,000 --> 00:20:46,360
Speaker 1: because our bitter taste buds are also a little bit

354
00:20:46,400 --> 00:20:49,760
Speaker 1: more active than men's. Yeah. See, I I will drink

355
00:20:49,800 --> 00:20:54,119
Speaker 1: I p a all day long. Um. But darker beers,

356
00:20:54,160 --> 00:20:57,040
Speaker 1: like really really dark beers for some reason, And I'm sorry,

357
00:20:57,040 --> 00:20:59,840
Speaker 1: send me hate mail or or an explanation if anybody

358
00:21:00,040 --> 00:21:02,440
Speaker 1: there is a beer science nerd person or free beer

359
00:21:02,640 --> 00:21:06,960
Speaker 1: Why do some of those dark beer's tastes like soy sauce? Oh?

360
00:21:07,040 --> 00:21:09,480
Speaker 1: I get that. Yeah, maybe I just have a superior

361
00:21:09,520 --> 00:21:13,359
Speaker 1: sense of my mommy sense. Man. We could just I

362
00:21:13,400 --> 00:21:16,040
Speaker 1: wish we had just turned this podcast into a virtual

363
00:21:16,119 --> 00:21:19,080
Speaker 1: beer tasting um and I hope that right now listeners

364
00:21:19,080 --> 00:21:22,199
Speaker 1: are thinking of the beers and the types of like

365
00:21:22,240 --> 00:21:25,120
Speaker 1: in the labels that they enjoy, because I am all

366
00:21:25,240 --> 00:21:28,320
Speaker 1: for trying new kinds of beers, so be sure to

367
00:21:28,640 --> 00:21:30,879
Speaker 1: let us know the kinds of you like. But next up,

368
00:21:30,960 --> 00:21:34,320
Speaker 1: we want to talk about one other reason that more

369
00:21:34,400 --> 00:21:37,959
Speaker 1: and more women are being drawn into craft beer, and

370
00:21:37,960 --> 00:21:43,600
Speaker 1: that's due to specific organizations that are advocating for women

371
00:21:43,720 --> 00:21:46,800
Speaker 1: to brew and enjoy beer. And we're going to talk

372
00:21:46,840 --> 00:21:49,240
Speaker 1: about that when we come right back from a quick break.

373
00:21:53,680 --> 00:21:56,960
Speaker 1: So we were just discussing pretty much ad nauseum our

374
00:21:57,000 --> 00:21:59,440
Speaker 1: own personal preferences for beer, and I was getting for

375
00:21:59,520 --> 00:22:04,720
Speaker 1: suggests um. But there is one major influence on more

376
00:22:04,800 --> 00:22:07,520
Speaker 1: women getting involved in the craft beer industry, and that

377
00:22:07,720 --> 00:22:11,919
Speaker 1: is other women being in the craft beer industry. You

378
00:22:11,920 --> 00:22:15,560
Speaker 1: have people like Terry Farrendorff, who started the Pink Boots

379
00:22:15,600 --> 00:22:19,679
Speaker 1: Society UH founded in two thousand seven. Farrendorf was a

380
00:22:19,720 --> 00:22:23,520
Speaker 1: brew master for twenty years and she basically saw this

381
00:22:23,720 --> 00:22:28,600
Speaker 1: need for more women to actually be educated about beer,

382
00:22:28,680 --> 00:22:32,840
Speaker 1: enjoy beer, and start brewing their own. Yeah, the the

383
00:22:32,880 --> 00:22:36,200
Speaker 1: idea for Pink Boots started when she went on a

384
00:22:36,200 --> 00:22:39,639
Speaker 1: cross country tour of all these different breweries and she

385
00:22:39,760 --> 00:22:42,720
Speaker 1: was struck with how few women she saw on the

386
00:22:42,720 --> 00:22:45,840
Speaker 1: brewery floors actually making the beer, and also from her

387
00:22:45,840 --> 00:22:50,879
Speaker 1: own experience as a brew master, having men assumed that

388
00:22:50,920 --> 00:22:53,639
Speaker 1: she wasn't strong enough to brew beer, didn't have the

389
00:22:53,720 --> 00:22:57,160
Speaker 1: palette for it, just like couldn't do it by virtue

390
00:22:57,160 --> 00:23:00,000
Speaker 1: of her being a woman. And I mean, she's all

391
00:23:00,080 --> 00:23:04,200
Speaker 1: so just highly accomplished. She was, for instance, the first

392
00:23:04,400 --> 00:23:08,000
Speaker 1: female class president in the history of the Civil Institute

393
00:23:08,000 --> 00:23:10,760
Speaker 1: of Brewing Technology in Chicago, where she went. She was

394
00:23:10,800 --> 00:23:14,479
Speaker 1: the first female brewmaster in craft brewing in the US,

395
00:23:14,880 --> 00:23:18,760
Speaker 1: and the first woman brewmaster in California and Oregon's craft

396
00:23:18,760 --> 00:23:23,360
Speaker 1: brewery industries. And so she is, you know, beyond qualified

397
00:23:23,440 --> 00:23:26,320
Speaker 1: to start this organization that now both more than eight

398
00:23:26,400 --> 00:23:30,880
Speaker 1: hundred members. And there's plenty of other organizations and ladies

399
00:23:30,960 --> 00:23:34,800
Speaker 1: only brewing events that you can look up on the internet.

400
00:23:34,840 --> 00:23:37,720
Speaker 1: I highly recommended groups like Barley's Angels, which is a

401
00:23:37,800 --> 00:23:41,679
Speaker 1: network in several states actually that sets up woman only

402
00:23:42,000 --> 00:23:44,840
Speaker 1: beer nights at local bars. You can go drink, learn

403
00:23:44,880 --> 00:23:47,800
Speaker 1: about what you're drinking, make friends, all that good stuff.

404
00:23:47,840 --> 00:23:51,880
Speaker 1: There's also women Enjoying Beer dot Com, uh, Eagle Rock Breweries,

405
00:23:51,920 --> 00:23:54,320
Speaker 1: Women's Beer Forum, and on and on and on. Yeah,

406
00:23:54,359 --> 00:23:57,000
Speaker 1: I feel like the more beer festivals that you see

407
00:23:57,040 --> 00:24:02,200
Speaker 1: to the more uh people you see there specifically promoting

408
00:24:02,520 --> 00:24:05,639
Speaker 1: women and beer, whether it's like women run labels or

409
00:24:05,880 --> 00:24:09,520
Speaker 1: these events for inviting women to come in and try

410
00:24:09,600 --> 00:24:13,719
Speaker 1: different beers and perhaps a less intimidating setting where you know,

411
00:24:13,960 --> 00:24:17,280
Speaker 1: men might not just assume that they want some blueberry

412
00:24:17,320 --> 00:24:20,080
Speaker 1: beer and that's it, and nothing wrong with blueberry beer

413
00:24:20,119 --> 00:24:23,919
Speaker 1: if that's your jam, it's totally fine, um and uh.

414
00:24:24,000 --> 00:24:26,440
Speaker 1: But but it's really cool to see this kind of

415
00:24:26,960 --> 00:24:30,560
Speaker 1: you know, this kind of grassroots organization happening. And a

416
00:24:30,640 --> 00:24:34,000
Speaker 1: side note, if you're curious as to why Pink Boot Society,

417
00:24:34,119 --> 00:24:37,680
Speaker 1: it's called the Pink Boots Society. Um, it's because Terry

418
00:24:37,880 --> 00:24:42,080
Speaker 1: Ferendorff's um brewing boots are pink. And it's just kind

419
00:24:42,080 --> 00:24:43,920
Speaker 1: of a thing of like, yeah, we're brewing beer and

420
00:24:43,960 --> 00:24:46,520
Speaker 1: we're doing it in pink boots. So that's what that means.

421
00:24:46,560 --> 00:24:48,480
Speaker 1: So it's great that there are all these efforts going

422
00:24:48,520 --> 00:24:51,960
Speaker 1: on to encourage more women to get involved in the industry,

423
00:24:51,960 --> 00:24:55,600
Speaker 1: brother Bear, enjoy the beer, get involved, all this good stuff,

424
00:24:55,800 --> 00:24:58,480
Speaker 1: But there's still so many hurdles, it seems like for

425
00:24:58,560 --> 00:25:01,320
Speaker 1: women to even drink a beer in the first place,

426
00:25:01,359 --> 00:25:04,239
Speaker 1: there's all of these assumptions that beer is just a

427
00:25:04,240 --> 00:25:08,160
Speaker 1: man thing. I mean, we still see ridiculous ads out

428
00:25:08,200 --> 00:25:11,199
Speaker 1: there that are targeting men with just like Busty Broad

429
00:25:11,440 --> 00:25:14,680
Speaker 1: selling their booze and it's like, no, um, hello, there's

430
00:25:14,720 --> 00:25:17,000
Speaker 1: like other women out here who would like to drink

431
00:25:17,000 --> 00:25:19,520
Speaker 1: beer too. One thing that I've noticed as well in

432
00:25:19,640 --> 00:25:23,760
Speaker 1: terms of the masculinization of beer. Um and and we

433
00:25:23,800 --> 00:25:27,080
Speaker 1: talked about like gendering and alcohol two in our wine episode,

434
00:25:27,119 --> 00:25:28,600
Speaker 1: Like you see it all over the place. Pick a

435
00:25:28,640 --> 00:25:32,560
Speaker 1: type of liquor or alcohol and it's it's probably gendered

436
00:25:32,600 --> 00:25:36,320
Speaker 1: in its advertising. Um. But one thing I've noticed is

437
00:25:36,359 --> 00:25:41,320
Speaker 1: how cider is often considered more of a girlier drink.

438
00:25:41,960 --> 00:25:47,160
Speaker 1: And but I've seen a couple of cider companies specifically

439
00:25:47,240 --> 00:25:51,920
Speaker 1: with the way that they advertise male voices and are

440
00:25:52,160 --> 00:25:57,879
Speaker 1: they're trying to sell cider to a male customer, Like

441
00:25:57,920 --> 00:26:00,080
Speaker 1: It's just it's just so clear in the way that

442
00:26:00,160 --> 00:26:03,679
Speaker 1: they're selling like this is its cider. This is hard

443
00:26:03,720 --> 00:26:08,000
Speaker 1: apple man smash or something. You know. Uh, so it's

444
00:26:08,080 --> 00:26:10,919
Speaker 1: it's it's kind of interesting to watch. But there are

445
00:26:11,040 --> 00:26:14,800
Speaker 1: companies too that are that want to acknowledge that, yes,

446
00:26:15,000 --> 00:26:19,560
Speaker 1: female beer beer drinkers absolutely exists, so let's cater to them.

447
00:26:19,640 --> 00:26:23,800
Speaker 1: But the efforts have been mixed. For instance, Danish beer

448
00:26:23,960 --> 00:26:29,280
Speaker 1: Carlsberg tried a couple of years ago to sell this

449
00:26:29,560 --> 00:26:34,439
Speaker 1: what it called gender neutral malt, wheat and rice logger,

450
00:26:34,800 --> 00:26:37,520
Speaker 1: which sounds interesting actually I'll try it, um, But it

451
00:26:37,560 --> 00:26:39,840
Speaker 1: was so clearly just targeted at women. They were saying

452
00:26:39,880 --> 00:26:44,000
Speaker 1: it was gender neutral, but it was. It was very feminine. Yeah,

453
00:26:44,000 --> 00:26:46,120
Speaker 1: it was in it's in a crystal clear bottle. It's

454
00:26:46,119 --> 00:26:49,920
Speaker 1: a very light logger. The labels white, there's like gold

455
00:26:50,040 --> 00:26:52,639
Speaker 1: lettering and all the stuff, and and it made me wonder.

456
00:26:52,880 --> 00:26:55,280
Speaker 1: It actually made me wonder about all the beers I drank.

457
00:26:55,280 --> 00:26:56,719
Speaker 1: I had to go through all the labels and I

458
00:26:56,760 --> 00:27:02,639
Speaker 1: was like, do I consider any of them gendered labels? Yeah?

459
00:27:02,960 --> 00:27:04,639
Speaker 1: I don't think so. I mean even if you look

460
00:27:04,680 --> 00:27:07,199
Speaker 1: at like a bud light, can there's nothing about a

461
00:27:07,200 --> 00:27:12,840
Speaker 1: bud light can it says men, right, I mean right, yeah,

462
00:27:12,920 --> 00:27:16,160
Speaker 1: it's um it doesn't seem like the answer to getting

463
00:27:16,160 --> 00:27:20,520
Speaker 1: more women to drink beer is to feminize the design.

464
00:27:20,680 --> 00:27:27,359
Speaker 1: Perhaps maybe just remove some of the old stereotypical you know,

465
00:27:27,400 --> 00:27:31,920
Speaker 1: bikini clad babes serving guys beers and commercials. That would

466
00:27:31,920 --> 00:27:34,159
Speaker 1: probably be helpful. I mean, the fact of the matter is,

467
00:27:34,200 --> 00:27:39,800
Speaker 1: too women drink less beer than guys. Do. We prefer wine.

468
00:27:40,600 --> 00:27:44,000
Speaker 1: Of women, at least according to an August Gallop pole,

469
00:27:45,040 --> 00:27:50,040
Speaker 1: of women prefer wine over other alcoholic beverages, whereas of

470
00:27:50,080 --> 00:27:53,440
Speaker 1: men prefer beer. But we are drinking more beer than

471
00:27:53,480 --> 00:27:57,680
Speaker 1: ever before, do partially to this rise in craft beer. Yeah,

472
00:27:57,960 --> 00:28:00,760
Speaker 1: I think it's nice to sort of get the craft

473
00:28:00,800 --> 00:28:03,200
Speaker 1: beer word out there that there are other options. I mean,

474
00:28:03,240 --> 00:28:05,280
Speaker 1: maybe there are people, both women and men, who aren't

475
00:28:05,320 --> 00:28:08,080
Speaker 1: drinking beer because they think it all tastes like Miller

476
00:28:08,640 --> 00:28:12,119
Speaker 1: something something something, you know, But there's there's other and

477
00:28:12,240 --> 00:28:15,640
Speaker 1: better things out there. Yeah. And there was even uh,

478
00:28:15,840 --> 00:28:19,200
Speaker 1: this was so appropriate for this episode. There was one

479
00:28:19,240 --> 00:28:23,560
Speaker 1: beer that was developed for to promote international Women's Date

480
00:28:23,600 --> 00:28:25,919
Speaker 1: and I wasn't able to find it. Um, but there's

481
00:28:26,000 --> 00:28:31,359
Speaker 1: actually a craft beer called Feminist Beer and and and

482
00:28:31,400 --> 00:28:33,960
Speaker 1: the brand that puts it out is also escaping me,

483
00:28:34,160 --> 00:28:37,960
Speaker 1: but they're here, and there are these like overt kind

484
00:28:37,960 --> 00:28:41,880
Speaker 1: of hey, ladies, listen up, we get you here, you go. Yeah,

485
00:28:42,160 --> 00:28:46,240
Speaker 1: drive feminist beer. Sure, um, And I would if anybody

486
00:28:46,240 --> 00:28:47,959
Speaker 1: wants to send it to me. Yeah. Sure. If you've

487
00:28:47,960 --> 00:28:51,680
Speaker 1: got a six pack of feminist beer, send it our way. Um.

488
00:28:51,880 --> 00:28:54,400
Speaker 1: And there was a good point put forth though by

489
00:28:54,720 --> 00:28:58,080
Speaker 1: Serious Eats recently um in a roundup that they were

490
00:28:58,080 --> 00:28:59,840
Speaker 1: doing of like five things that you need to know

491
00:29:00,160 --> 00:29:03,280
Speaker 1: about the craft beer industry, and they say that women

492
00:29:03,320 --> 00:29:08,840
Speaker 1: have solidified their place in beer as drinkers, brewers, lab texts, monsters,

493
00:29:08,880 --> 00:29:12,800
Speaker 1: sales reps, bar owners, and homebrewers, but they also continue

494
00:29:12,800 --> 00:29:15,200
Speaker 1: to show up half naked on beer labels or caught

495
00:29:15,280 --> 00:29:19,800
Speaker 1: up in insulting double entendres. So it's like we've we're

496
00:29:19,840 --> 00:29:23,360
Speaker 1: making progress beer wise, but there's still that kind of

497
00:29:23,400 --> 00:29:26,600
Speaker 1: implicit sexism of the assumption that it is a guy's drink,

498
00:29:27,240 --> 00:29:30,280
Speaker 1: that women don't necessarily have the chops to make it,

499
00:29:31,120 --> 00:29:34,640
Speaker 1: that we don't really take it seriously, right. But an

500
00:29:34,720 --> 00:29:36,920
Speaker 1: encouraging sign is that one of the articles we read

501
00:29:37,000 --> 00:29:41,400
Speaker 1: was pointing out that both women and younger men in

502
00:29:41,480 --> 00:29:45,000
Speaker 1: general are turned off by these like stereotypically like super

503
00:29:45,080 --> 00:29:49,200
Speaker 1: hyper masculine. Uh, men being served by busty broads with

504
00:29:49,240 --> 00:29:51,960
Speaker 1: their beer, right, I mean turned off by that ad? Yeah,

505
00:29:51,960 --> 00:29:54,080
Speaker 1: because those kinds of ads are not just insulting to women,

506
00:29:54,080 --> 00:29:57,160
Speaker 1: they're also insulting to men. Sure, so maybe there's there's

507
00:29:57,400 --> 00:30:00,840
Speaker 1: hope a little bit there for as far as marketing anyway. Yeah,

508
00:30:00,920 --> 00:30:04,800
Speaker 1: and of all the interviews that I read of women

509
00:30:04,800 --> 00:30:08,800
Speaker 1: who are either involved in homebrewing or larger craft breweries,

510
00:30:09,360 --> 00:30:11,800
Speaker 1: they acknowledge that, yeah, there is still some of this

511
00:30:12,000 --> 00:30:15,200
Speaker 1: implicit sexism that they run up against, of the perceptions

512
00:30:15,280 --> 00:30:19,320
Speaker 1: that they might just be shot girls sort of. Um,

513
00:30:19,440 --> 00:30:22,360
Speaker 1: but that overall the sense that you know, it is

514
00:30:22,400 --> 00:30:24,520
Speaker 1: improving and that a lot of times it's just an

515
00:30:24,520 --> 00:30:28,560
Speaker 1: exposure thing. Guys are surprised to see them because we're

516
00:30:28,600 --> 00:30:32,400
Speaker 1: still a minority in that industry. But now we want

517
00:30:32,400 --> 00:30:36,040
Speaker 1: to hear from you, fair listeners. What are your thoughts

518
00:30:36,040 --> 00:30:38,560
Speaker 1: on women and beer also just beer in general. If

519
00:30:38,560 --> 00:30:42,440
Speaker 1: you have beer recommendations for Caroline and me, we heartily

520
00:30:42,480 --> 00:30:45,480
Speaker 1: accept all of them and we will probably try all

521
00:30:45,480 --> 00:30:48,080
Speaker 1: of them. Were beer fans. Not everybody's a beer fan either.

522
00:30:48,480 --> 00:30:51,560
Speaker 1: That's totally fine. Um, but I encourage you to try

523
00:30:51,640 --> 00:30:54,400
Speaker 1: try different beers, support craft breweries. I mean, it's I

524
00:30:54,480 --> 00:30:58,040
Speaker 1: think it's a cool, a cool thing that's happening. It's

525
00:30:58,040 --> 00:31:03,240
Speaker 1: an interesting renaissance a foot, and I am very excited

526
00:31:03,240 --> 00:31:06,200
Speaker 1: about it. Yeah, and if there are any brewers listening,

527
00:31:06,280 --> 00:31:09,760
Speaker 1: we would love to hear your inside perspective on women

528
00:31:09,760 --> 00:31:14,920
Speaker 1: in the industry. So share your beer thoughts, Brewsters, brewers

529
00:31:15,320 --> 00:31:18,080
Speaker 1: one and all. Moms Stuff at discovery dot com is

530
00:31:18,080 --> 00:31:20,600
Speaker 1: where you can send your letters, or you can tweet

531
00:31:20,640 --> 00:31:23,280
Speaker 1: us a mom Stuff podcast, or send us a Facebook message,

532
00:31:23,520 --> 00:31:26,000
Speaker 1: and we have a couple of messages to share with you.

533
00:31:30,160 --> 00:31:32,520
Speaker 1: So I've got a couple of letters here about our

534
00:31:32,560 --> 00:31:38,360
Speaker 1: episode Hey Ladies, Ema Rights very interesting podcast. I actually

535
00:31:38,360 --> 00:31:41,600
Speaker 1: had no idea that the word lady had a negative history,

536
00:31:41,640 --> 00:31:45,800
Speaker 1: but now, thanks to you lovely ladies, I do. Interestingly.

537
00:31:45,840 --> 00:31:47,920
Speaker 1: When I was five years old, my idea of being

538
00:31:47,920 --> 00:31:51,640
Speaker 1: a lady was a very desirable idea. I thought ladies

539
00:31:51,680 --> 00:31:55,120
Speaker 1: were beautiful, confident, and well respected. I also like the

540
00:31:55,160 --> 00:31:58,200
Speaker 1: idea of wearing my mom's lipstick. I liked this so

541
00:31:58,320 --> 00:32:00,400
Speaker 1: much that one day, when my mother asked me where

542
00:32:00,400 --> 00:32:02,960
Speaker 1: I wanted to be for Halloween, I responded, without hesitation,

543
00:32:03,400 --> 00:32:06,720
Speaker 1: a lady. I have no idea what my mother thought

544
00:32:06,760 --> 00:32:09,960
Speaker 1: initially about my very confident response, but I'm happy to

545
00:32:10,000 --> 00:32:12,120
Speaker 1: say that my mother did actually let me pick out

546
00:32:12,160 --> 00:32:15,040
Speaker 1: my costume so that I could be the best lady.

547
00:32:15,160 --> 00:32:18,080
Speaker 1: In my five year old imagination. I dressed up in

548
00:32:18,160 --> 00:32:21,360
Speaker 1: what I think was a Cinderella nightgown, pink leggings, and

549
00:32:21,400 --> 00:32:24,160
Speaker 1: smothered my face and face paint close to what I

550
00:32:24,160 --> 00:32:27,160
Speaker 1: imagined makeup should look like on a pretty lady. Long

551
00:32:27,240 --> 00:32:30,040
Speaker 1: story short, I ended up being rolled around our local

552
00:32:30,080 --> 00:32:33,479
Speaker 1: grocery store in a wagon dressed as a lady, throwing

553
00:32:33,480 --> 00:32:38,480
Speaker 1: out chocolate Looney's too unsuspecting shoppers while yelling Happy Halloween

554
00:32:38,600 --> 00:32:46,040
Speaker 1: from the ladies. That might be the most adorable thing

555
00:32:46,040 --> 00:32:48,640
Speaker 1: I've ever heard. Yeah, we just had to take a

556
00:32:48,720 --> 00:32:52,240
Speaker 1: laugh break on that one. She she signs off. I

557
00:32:52,280 --> 00:32:55,760
Speaker 1: guess I was a bit of a strange kid, Oh, Emma,

558
00:32:56,120 --> 00:32:59,160
Speaker 1: no stranger than Caroline and me. I assure you I

559
00:32:59,240 --> 00:33:02,120
Speaker 1: still put on my paint leggings under my Cinderella night gowns.

560
00:33:02,280 --> 00:33:03,680
Speaker 1: Do you want me to pull you in a wagon

561
00:33:03,760 --> 00:33:06,040
Speaker 1: through at their grocery store? Long? Dos you give me chocolate?

562
00:33:06,080 --> 00:33:09,920
Speaker 1: I'm fine, Okay. This is from Sarah. She says, I'm

563
00:33:09,920 --> 00:33:12,320
Speaker 1: American but have grown up in the UK and spent

564
00:33:12,360 --> 00:33:14,440
Speaker 1: my middle in high school years at a school called

565
00:33:14,480 --> 00:33:18,200
Speaker 1: Harrowgate Ladies College. No, we didn't have to balance books

566
00:33:18,200 --> 00:33:20,400
Speaker 1: on our heads or have daily tea parties, but we

567
00:33:20,440 --> 00:33:22,480
Speaker 1: did go to chapel four times a week and had

568
00:33:22,520 --> 00:33:26,440
Speaker 1: to wear fifteen pound floor length woolen cloaks while doing so.

569
00:33:27,240 --> 00:33:29,080
Speaker 1: I tried to think of how often we were actually

570
00:33:29,120 --> 00:33:32,200
Speaker 1: referred to collectively as ladies, but we were more commonly

571
00:33:32,200 --> 00:33:34,959
Speaker 1: referred to as girls, both by teachers when addressing us

572
00:33:35,000 --> 00:33:37,720
Speaker 1: as a group and when referring to certain sets of people.

573
00:33:38,080 --> 00:33:40,959
Speaker 1: Students who didn't board were called day girls. Students who

574
00:33:41,000 --> 00:33:43,600
Speaker 1: had graduated and came back to visit we're old girls,

575
00:33:44,080 --> 00:33:45,960
Speaker 1: even if they happened to be in their fifties or

576
00:33:46,000 --> 00:33:49,120
Speaker 1: sixties at the time. I love the podcast. Keep up

577
00:33:49,120 --> 00:33:52,080
Speaker 1: the good work, female humans, and thank you for the

578
00:33:52,160 --> 00:33:56,040
Speaker 1: letter female listeners, Sarah, and thanks to all of us

579
00:33:56,200 --> 00:33:59,560
Speaker 1: listeners male and female who have written into us mom stuff.

580
00:33:59,680 --> 00:34:01,800
Speaker 1: This guy very dot com is where you can send

581
00:34:01,880 --> 00:34:04,320
Speaker 1: us your letters, or you can connect to us via

582
00:34:04,400 --> 00:34:07,040
Speaker 1: social all of which you can find in addition to

583
00:34:07,120 --> 00:34:11,520
Speaker 1: our blogs, podcasts, and videos, every single one of them

584
00:34:11,560 --> 00:34:16,960
Speaker 1: at stuff mom Never told You dot com. For more

585
00:34:17,000 --> 00:34:19,279
Speaker 1: on this and thousands of other topics, Is it how

586
00:34:19,320 --> 00:34:28,840
Speaker 1: Stuff Works dot com