1 00:00:03,840 --> 00:00:04,240 Speaker 1: What's up? 2 00:00:04,240 --> 00:00:06,800 Speaker 2: Its way up with Angela Yee. Jasmine brand is here 3 00:00:06,840 --> 00:00:09,760 Speaker 2: with me today. All right, Jasmine, you ready for this? 4 00:00:09,840 --> 00:00:11,000 Speaker 3: I'm ready. I'm excited. 5 00:00:11,520 --> 00:00:14,040 Speaker 2: We got Romeo Murphy here and Nicki Jones is here 6 00:00:14,080 --> 00:00:15,800 Speaker 2: as well. Thank you guys for joining. 7 00:00:15,600 --> 00:00:17,720 Speaker 1: Us, Thank you for having us, Thank you for having us. 8 00:00:17,920 --> 00:00:20,800 Speaker 4: Now, Nikki, I've seen you on the news. I saw 9 00:00:20,840 --> 00:00:23,040 Speaker 4: you on Gil King. I know you've been making the rounds. 10 00:00:23,079 --> 00:00:26,480 Speaker 2: You did Tamurn Hall, and you are what we say, 11 00:00:26,520 --> 00:00:32,360 Speaker 2: the creator of Zanaia Okay and romel you guys work together, 12 00:00:32,560 --> 00:00:33,480 Speaker 2: correct you and Nicki? 13 00:00:33,560 --> 00:00:33,920 Speaker 4: Okay? 14 00:00:34,800 --> 00:00:36,800 Speaker 2: Let me ask you first, how did you first like 15 00:00:37,080 --> 00:00:39,960 Speaker 2: come across her and decide this is who I want 16 00:00:40,000 --> 00:00:40,559 Speaker 2: to represent. 17 00:00:40,720 --> 00:00:43,279 Speaker 5: So she's like family, we've known each other over ten 18 00:00:43,360 --> 00:00:46,560 Speaker 5: or twelve years, and so I have a music industry background. 19 00:00:46,560 --> 00:00:50,520 Speaker 5: So then when she created Zanayah and they started catching traction, 20 00:00:50,640 --> 00:00:52,239 Speaker 5: she reached out and then we put it together and 21 00:00:52,240 --> 00:00:52,720 Speaker 5: made it work. 22 00:00:53,640 --> 00:00:57,080 Speaker 2: Now you've been going so viral for this Zanaia monet 23 00:00:57,200 --> 00:01:00,880 Speaker 2: hitting the Billboard charts, but she's an AI artist, so 24 00:01:01,400 --> 00:01:05,240 Speaker 2: you're like, yes, we have so many questions because obviously 25 00:01:05,280 --> 00:01:07,319 Speaker 2: this was a topic of discussion up here. 26 00:01:07,680 --> 00:01:09,200 Speaker 4: You actually write the songs. 27 00:01:09,280 --> 00:01:12,320 Speaker 2: It's your poetry, it's your songs, it's your feelings, and 28 00:01:12,360 --> 00:01:14,600 Speaker 2: then you have an AI artist that can sing the 29 00:01:14,640 --> 00:01:16,319 Speaker 2: songs correct using the program. 30 00:01:16,440 --> 00:01:20,080 Speaker 4: So no current okay. And somebody DM me when we. 31 00:01:20,000 --> 00:01:21,479 Speaker 2: Talked about it up here and they were like, I'm 32 00:01:21,520 --> 00:01:25,120 Speaker 2: a songwriter and I think this is amazing because I 33 00:01:25,160 --> 00:01:27,760 Speaker 2: can't sing, but I write these songs. 34 00:01:27,840 --> 00:01:30,800 Speaker 4: And he said for him, he uses it to get placements. 35 00:01:30,360 --> 00:01:33,680 Speaker 6: Right, they're fly away for writers to have a voice, 36 00:01:33,720 --> 00:01:34,800 Speaker 6: to have their own voice. 37 00:01:35,120 --> 00:01:36,600 Speaker 3: So why wouldn't you just be a songwriter. 38 00:01:38,000 --> 00:01:42,559 Speaker 6: Honestly, this was never intentional. It wasn't supposed to happen. 39 00:01:42,560 --> 00:01:44,120 Speaker 6: I'm not all saying it wasn't supposed to happen, but 40 00:01:44,200 --> 00:01:46,840 Speaker 6: it was never intentional. I was just mixing what I 41 00:01:46,920 --> 00:01:49,400 Speaker 6: love to do with tick and this was the outcome 42 00:01:49,440 --> 00:01:52,800 Speaker 6: that I got. But if it came about today for 43 00:01:52,840 --> 00:01:55,600 Speaker 6: me to be a songwriter, I will collaborate with other artists. 44 00:01:55,680 --> 00:01:57,080 Speaker 4: Okay, so you're down to do that? 45 00:01:57,160 --> 00:01:57,800 Speaker 1: Yeah, definitely. 46 00:01:58,480 --> 00:02:01,120 Speaker 6: Tonight it just took off, took God, everything having so 47 00:02:01,280 --> 00:02:03,040 Speaker 6: literally in a matter of thirty days. 48 00:02:03,480 --> 00:02:05,720 Speaker 2: I remember talking to somebody who is a songwriter and 49 00:02:05,760 --> 00:02:07,840 Speaker 2: they were telling me. One of the hardest things for 50 00:02:07,920 --> 00:02:11,520 Speaker 2: her was writing these songs that was so emotional for her, 51 00:02:11,560 --> 00:02:13,040 Speaker 2: but then people not singing it the way that she 52 00:02:13,080 --> 00:02:13,360 Speaker 2: wanted to. 53 00:02:13,440 --> 00:02:16,600 Speaker 6: Exactly, Like, how can you expect somebody else to sing 54 00:02:16,639 --> 00:02:18,640 Speaker 6: your songs? They might not feel the same thing that 55 00:02:18,680 --> 00:02:20,760 Speaker 6: you felt, you know, or went through it, So how 56 00:02:20,800 --> 00:02:23,200 Speaker 6: would you get the same reaction or how would somebody 57 00:02:23,200 --> 00:02:24,079 Speaker 6: else put these songs out? 58 00:02:24,080 --> 00:02:25,680 Speaker 1: How's naya do if. 59 00:02:25,520 --> 00:02:28,000 Speaker 6: They never went through you know what I went through 60 00:02:28,200 --> 00:02:29,000 Speaker 6: or experienced it? 61 00:02:29,120 --> 00:02:32,040 Speaker 3: How do you translate the emotion with just like you're saying, 62 00:02:32,080 --> 00:02:35,040 Speaker 3: but how does the artist able to you know, communicate 63 00:02:35,080 --> 00:02:37,440 Speaker 3: that when they give an artist a song, how are 64 00:02:37,440 --> 00:02:41,160 Speaker 3: you able to translate that emotion into your your artist? 65 00:02:42,760 --> 00:02:45,000 Speaker 6: So a z Anaya she's just a lip singing you know, 66 00:02:45,080 --> 00:02:47,840 Speaker 6: she just cares and delivers Oh you know the songs 67 00:02:48,000 --> 00:02:51,680 Speaker 6: one hundred for seeing human feelings, emotions, right, and she's 68 00:02:51,800 --> 00:02:52,679 Speaker 6: just delivering them. 69 00:02:52,720 --> 00:02:55,560 Speaker 3: So are you singing it? And then they translated to 70 00:02:55,680 --> 00:02:57,160 Speaker 3: I mean it is because I'm trying to figure out 71 00:02:57,160 --> 00:02:57,600 Speaker 3: how this work. 72 00:02:57,680 --> 00:02:59,560 Speaker 6: So with soon though when I first did it, I 73 00:02:59,600 --> 00:03:04,000 Speaker 6: created persona persona I do like a voice over you 74 00:03:04,040 --> 00:03:06,320 Speaker 6: can sing or talk and from there. 75 00:03:06,440 --> 00:03:09,200 Speaker 1: That's how we create the vocals for your artists. 76 00:03:09,200 --> 00:03:09,760 Speaker 3: Gotcha okay? 77 00:03:09,800 --> 00:03:12,280 Speaker 2: Because I've seen some artists saying that they felt like 78 00:03:12,360 --> 00:03:15,280 Speaker 2: this was them and that they were planning to sue. 79 00:03:15,480 --> 00:03:17,720 Speaker 5: Yeah, last week, it was two weeks ago, it was Beyonce, 80 00:03:17,840 --> 00:03:20,239 Speaker 5: then it was Kareeine Harthing, then it was Kay and Shell. 81 00:03:20,680 --> 00:03:22,840 Speaker 5: The fans say, it sound like somebody every day in 82 00:03:22,919 --> 00:03:25,680 Speaker 5: sanct So we just take it in and don't feed 83 00:03:25,720 --> 00:03:28,800 Speaker 5: into it because all those artists are exceptional. But Zania's 84 00:03:28,880 --> 00:03:30,960 Speaker 5: actually is Nicki's persona. It's just like if you go 85 00:03:30,960 --> 00:03:32,960 Speaker 5: in the studio. When you got any artists that goes 86 00:03:32,960 --> 00:03:35,000 Speaker 5: into the studio, I don't care how vocally talented they are. 87 00:03:35,080 --> 00:03:37,880 Speaker 5: They put a template and they put templates on their voices. 88 00:03:38,240 --> 00:03:40,320 Speaker 5: That's just a given fact. So that's all that we 89 00:03:40,360 --> 00:03:42,720 Speaker 5: did with the Sooner app. So is it AI? Yes, 90 00:03:42,760 --> 00:03:45,000 Speaker 5: but it still has Nikki's feelings in it. And I 91 00:03:45,000 --> 00:03:48,200 Speaker 5: had a writer from Billboard when they first started picking 92 00:03:48,240 --> 00:03:50,640 Speaker 5: it up because they were against Ai initially, and they 93 00:03:50,680 --> 00:03:52,400 Speaker 5: called they was like, this is something different. I said, 94 00:03:52,400 --> 00:03:54,000 Speaker 5: why do you say that? This is before it came 95 00:03:54,040 --> 00:03:56,000 Speaker 5: out that her voice was in a persona. They was like, 96 00:03:56,320 --> 00:03:59,160 Speaker 5: it feels like it's not as techy, it feels like 97 00:03:59,200 --> 00:04:01,160 Speaker 5: it's a voice behind it. And then I say yes 98 00:04:01,200 --> 00:04:03,960 Speaker 5: because she put her voice in the SOO, so I 99 00:04:04,000 --> 00:04:06,680 Speaker 5: mean it is Ai, but it still has her voice 100 00:04:06,800 --> 00:04:08,560 Speaker 5: and her presence in it. And then go back with 101 00:04:08,640 --> 00:04:10,720 Speaker 5: Jasmin said. And I tell other people when we talk 102 00:04:10,760 --> 00:04:12,560 Speaker 5: about it, they say, well, why doesn't a traditional artist 103 00:04:12,600 --> 00:04:16,680 Speaker 5: singer songs who can go touch anybody just named any 104 00:04:16,720 --> 00:04:18,360 Speaker 5: A list artists And say here, I'm a writer who 105 00:04:18,360 --> 00:04:20,680 Speaker 5: you sing my songs? Of course they'll come. Now, I 106 00:04:21,480 --> 00:04:25,480 Speaker 5: catch make some news just traction, but it's hard. I'm 107 00:04:25,480 --> 00:04:28,160 Speaker 5: gonna go to a business model. If I create something 108 00:04:28,800 --> 00:04:31,719 Speaker 5: innovative and it starts catching traction and it allows me 109 00:04:31,760 --> 00:04:34,720 Speaker 5: to create a multimanion dollar lane, am I gonna stop 110 00:04:34,760 --> 00:04:35,840 Speaker 5: and say? Okay, now let me give it to a 111 00:04:36,080 --> 00:04:39,520 Speaker 5: traditional artist That wouldn't make business sense in any business model. 112 00:04:40,279 --> 00:04:43,320 Speaker 2: So there really is a three million dollar deal that 113 00:04:43,480 --> 00:04:45,640 Speaker 2: you signed for, because that's the number that was thrown 114 00:04:45,640 --> 00:04:47,440 Speaker 2: out right, So that's a real thing. 115 00:04:47,960 --> 00:04:50,120 Speaker 1: Yes, it is. The deal is there? Right? 116 00:04:50,440 --> 00:04:52,320 Speaker 2: And so of course people are I mean, I think 117 00:04:52,360 --> 00:04:54,200 Speaker 2: you had to also think did you think it would 118 00:04:54,200 --> 00:04:54,880 Speaker 2: be this much? 119 00:04:54,920 --> 00:04:56,240 Speaker 4: Backlash from it or. 120 00:04:57,080 --> 00:05:00,160 Speaker 6: Oh yeah, I was prepared for, you know, as every 121 00:05:00,240 --> 00:05:02,680 Speaker 6: controversial topic and a space that a lot of people 122 00:05:02,760 --> 00:05:05,400 Speaker 6: is not ready to step into. So I knew it 123 00:05:05,440 --> 00:05:06,960 Speaker 6: was gonna be the good end of bed with me 124 00:05:07,040 --> 00:05:09,120 Speaker 6: being first. You know, I'm a guinea pig, so of 125 00:05:09,160 --> 00:05:11,279 Speaker 6: course I'm going to get everything that's thrown at me. 126 00:05:12,000 --> 00:05:14,599 Speaker 6: I'm a strong minded person on I'm handling it really well. 127 00:05:15,440 --> 00:05:17,360 Speaker 2: I see there's a country song too, that's number one 128 00:05:17,360 --> 00:05:19,760 Speaker 2: on the chart, that's a AI song, and I don't 129 00:05:19,760 --> 00:05:22,159 Speaker 2: feel like it's getting the same amount of backlash. 130 00:05:22,200 --> 00:05:23,800 Speaker 4: I could be wrong because I'm not in that world, 131 00:05:24,240 --> 00:05:24,760 Speaker 4: So I don't know. 132 00:05:24,839 --> 00:05:26,719 Speaker 1: If, like I had to look much into it, I 133 00:05:26,720 --> 00:05:27,680 Speaker 1: saw it good song. 134 00:05:29,440 --> 00:05:30,400 Speaker 3: Her song is good. 135 00:05:31,320 --> 00:05:33,279 Speaker 4: This is a good song. How did you decide what 136 00:05:33,360 --> 00:05:34,520 Speaker 4: Zanaia was gonna look like? 137 00:05:35,880 --> 00:05:36,400 Speaker 1: Znayo? 138 00:05:36,520 --> 00:05:39,200 Speaker 6: When I first started learning the Teacher AI four months ago, 139 00:05:39,440 --> 00:05:41,839 Speaker 6: she was like my experiment, her and three all the 140 00:05:41,920 --> 00:05:46,040 Speaker 6: characters I created. It wasn't no certain way I created her. 141 00:05:46,440 --> 00:05:48,960 Speaker 6: I just was like, you know, give me a caramel 142 00:05:49,000 --> 00:05:54,360 Speaker 6: brown five seven lady, long black hair. And I went 143 00:05:54,400 --> 00:05:56,280 Speaker 6: with the first thing, said give me, give me, give 144 00:05:56,320 --> 00:06:01,800 Speaker 6: myself because I love that girl. Yeah, so that's how 145 00:06:01,800 --> 00:06:04,560 Speaker 6: I got her, and the music didn't come about until 146 00:06:04,920 --> 00:06:07,040 Speaker 6: maybe like a month after. I hate creator s Anaia, 147 00:06:07,360 --> 00:06:10,400 Speaker 6: So instead of creating a new character to lip sync, 148 00:06:10,440 --> 00:06:13,680 Speaker 6: I just repurposed her and merge up with the music, 149 00:06:13,760 --> 00:06:16,359 Speaker 6: put it out on TikTok again, just having fun with 150 00:06:16,440 --> 00:06:17,560 Speaker 6: tick and what I do. 151 00:06:18,040 --> 00:06:19,280 Speaker 1: And the reaction is just. 152 00:06:20,440 --> 00:06:22,320 Speaker 2: You know, people, One thing that people are asking is 153 00:06:22,320 --> 00:06:24,599 Speaker 2: how do they know that you're actually writing the songs? 154 00:06:24,680 --> 00:06:24,840 Speaker 1: Right? 155 00:06:25,120 --> 00:06:27,520 Speaker 2: Because of course now people are saying, well, why how 156 00:06:27,520 --> 00:06:29,840 Speaker 2: do we know she's not having AI write the song 157 00:06:30,560 --> 00:06:32,440 Speaker 2: for her? And I know you've said, these are your 158 00:06:32,480 --> 00:06:36,279 Speaker 2: real experiences, your real life things. But if somebody's asking 159 00:06:36,279 --> 00:06:38,080 Speaker 2: those questions, because clearly it's and I's gonna have to 160 00:06:38,160 --> 00:06:39,800 Speaker 2: do like a bunch of music now, right, you have 161 00:06:39,839 --> 00:06:43,600 Speaker 2: a deal, So how do you answer those questions? Because 162 00:06:43,600 --> 00:06:45,160 Speaker 2: I have to assume that now you got to make 163 00:06:45,160 --> 00:06:47,600 Speaker 2: sure you keep a record of like yourself, you. 164 00:06:47,560 --> 00:06:51,120 Speaker 6: Know, writing, I got so many songs like, well, I 165 00:06:51,120 --> 00:06:53,320 Speaker 6: ain't gonna say songs. I have so much stuff reading, 166 00:06:53,960 --> 00:06:58,080 Speaker 6: like year's worth. So we're different, not running out. I 167 00:06:58,080 --> 00:07:02,320 Speaker 6: mean I can feel her meanmost in the songs. We 168 00:07:02,400 --> 00:07:05,359 Speaker 6: don't have too many artists. Now there's touching basis on 169 00:07:05,440 --> 00:07:09,120 Speaker 6: the things that I write about, but they are real. 170 00:07:09,800 --> 00:07:13,040 Speaker 3: You How do you do you have proof that you written, 171 00:07:13,080 --> 00:07:14,240 Speaker 3: that you have written these songs? 172 00:07:14,320 --> 00:07:14,520 Speaker 6: Yeah? 173 00:07:14,520 --> 00:07:15,080 Speaker 1: I have a journal. 174 00:07:15,200 --> 00:07:17,520 Speaker 2: Okay, yeah, like these are things that happened to me 175 00:07:17,560 --> 00:07:20,720 Speaker 2: and really right now, on the positive side, have artists. 176 00:07:20,440 --> 00:07:22,280 Speaker 4: Come to you wanting to work with you? 177 00:07:22,320 --> 00:07:22,560 Speaker 5: Now? 178 00:07:23,320 --> 00:07:25,520 Speaker 6: I had a free reach out and we are looking 179 00:07:25,560 --> 00:07:28,120 Speaker 6: forward to working with a lot of who He's like, Yeah, 180 00:07:29,800 --> 00:07:30,960 Speaker 6: we have some artists. 181 00:07:30,960 --> 00:07:33,720 Speaker 5: It's some a list artists, a list artists that we 182 00:07:33,760 --> 00:07:35,560 Speaker 5: are clapping with now. They wait on me to send 183 00:07:35,600 --> 00:07:37,920 Speaker 5: records over and then to go back to what you 184 00:07:37,960 --> 00:07:41,040 Speaker 5: guys asked about. How do we know it's real? I 185 00:07:41,080 --> 00:07:43,280 Speaker 5: tell people when they asked me that question, I said, 186 00:07:43,600 --> 00:07:46,920 Speaker 5: before Zanaia, it was twenty million subscribers on soon, No 187 00:07:47,920 --> 00:07:51,640 Speaker 5: after Zania's probably forty five million subscribers. Sooner might get mad. 188 00:07:51,640 --> 00:07:53,600 Speaker 5: It might be closer to sixty million subscribers right now. 189 00:07:53,920 --> 00:07:57,120 Speaker 5: So out of old sixty million, her has made it. 190 00:07:57,360 --> 00:08:00,960 Speaker 5: So it has to be some authenticity, authenticity because it's 191 00:08:01,000 --> 00:08:03,480 Speaker 5: connecting because she wasn't the first and after they saw 192 00:08:03,480 --> 00:08:06,520 Speaker 5: that number three million, they said, the subscribers went up crazy. 193 00:08:06,600 --> 00:08:07,160 Speaker 4: I bet it did. 194 00:08:07,440 --> 00:08:09,840 Speaker 5: So there. I'm sure some of them are using their 195 00:08:09,840 --> 00:08:12,160 Speaker 5: real life experiences, but most of them are probably using 196 00:08:12,200 --> 00:08:13,080 Speaker 5: chat GTP. 197 00:08:12,960 --> 00:08:14,640 Speaker 1: And it's not catching. Bro. 198 00:08:14,800 --> 00:08:16,120 Speaker 4: Did you get to deal with soon on? 199 00:08:16,200 --> 00:08:16,360 Speaker 1: Now? 200 00:08:16,440 --> 00:08:18,000 Speaker 2: I mean it feels like it would be the next 201 00:08:18,160 --> 00:08:20,440 Speaker 2: obvious thing. 202 00:08:20,480 --> 00:08:23,520 Speaker 5: We have a partnership, we have a good partnership. We 203 00:08:23,600 --> 00:08:26,080 Speaker 5: have a good partnership and it works. We're pretty good. 204 00:08:26,600 --> 00:08:30,000 Speaker 3: So is there a what's next for her? Is there 205 00:08:30,040 --> 00:08:31,880 Speaker 3: an whole album, a whole project? 206 00:08:32,000 --> 00:08:34,000 Speaker 4: Or can you do a tour? Because that's another thing. 207 00:08:34,000 --> 00:08:36,800 Speaker 2: When we were up here talking about it, we were like, okay, 208 00:08:36,880 --> 00:08:37,480 Speaker 2: so how does. 209 00:08:37,400 --> 00:08:39,120 Speaker 4: Anaya like go on tour? 210 00:08:39,240 --> 00:08:43,040 Speaker 2: I was like, these Hologram power have been any thing, 211 00:08:43,080 --> 00:08:45,040 Speaker 2: but like can they do the Chris Brown meet and greet? 212 00:08:45,120 --> 00:08:47,040 Speaker 4: You know, like, how does how does this work? 213 00:08:47,080 --> 00:08:47,240 Speaker 1: Now? 214 00:08:47,960 --> 00:08:52,400 Speaker 6: Definitely Hologram tours. Every thought about the meeting Greece, so 215 00:08:52,480 --> 00:08:53,360 Speaker 6: Hologram tours. 216 00:08:54,000 --> 00:08:56,360 Speaker 5: Hologram But it's gonna have a little more than just 217 00:08:56,400 --> 00:08:59,040 Speaker 5: a normal Hologram. We're gonna have a live band, We're 218 00:08:59,080 --> 00:09:00,720 Speaker 5: going to have a live man into it, and then 219 00:09:00,720 --> 00:09:04,280 Speaker 5: with the upcoming features, we're going to have those artists 220 00:09:04,320 --> 00:09:05,240 Speaker 5: at the shows. 221 00:09:05,720 --> 00:09:10,400 Speaker 2: This feels like a good horror movie because I want 222 00:09:10,400 --> 00:09:11,839 Speaker 2: this to go left, like you know what I'm saying, 223 00:09:11,880 --> 00:09:14,360 Speaker 2: the horror movie. This could be great like Deny it 224 00:09:14,400 --> 00:09:19,720 Speaker 2: breaks free from this. I'm it could be Jamay Dupree 225 00:09:19,800 --> 00:09:22,240 Speaker 2: also commented on it. Right, I know you saw he said, Oh, 226 00:09:22,280 --> 00:09:25,880 Speaker 2: Millie Vanilly, they got mad at them for lip sinking. 227 00:09:25,960 --> 00:09:29,280 Speaker 2: But now we have these AI artists. How would you 228 00:09:29,320 --> 00:09:29,920 Speaker 2: respond to that? 229 00:09:30,840 --> 00:09:35,240 Speaker 1: Hm, I don't. I don't respond to it. I haven't 230 00:09:35,240 --> 00:09:38,520 Speaker 1: responded to anything that none of the artists have said. 231 00:09:38,880 --> 00:09:40,000 Speaker 3: Do you understand it all where? 232 00:09:40,200 --> 00:09:40,400 Speaker 1: Yeah? 233 00:09:40,400 --> 00:09:42,520 Speaker 6: I do understand wherey're coming from, But I don't. I 234 00:09:42,559 --> 00:09:44,719 Speaker 6: just don't, you know, dig into it. 235 00:09:45,240 --> 00:09:46,920 Speaker 2: How many people have hit you up and asked you, 236 00:09:47,000 --> 00:09:48,080 Speaker 2: I want to do what you're doing? 237 00:09:49,000 --> 00:09:50,320 Speaker 1: Everybody the world? 238 00:09:50,520 --> 00:09:53,280 Speaker 4: Yes, everybody's not gonna get no three million dollars exactly. 239 00:09:53,280 --> 00:09:54,520 Speaker 6: And that's what I think a lot of them are 240 00:09:54,559 --> 00:09:57,560 Speaker 6: looking at. You know, it's a dollar amount, but it's 241 00:09:57,559 --> 00:10:01,040 Speaker 6: not really what I'm so much worried about. You know, 242 00:10:01,080 --> 00:10:07,079 Speaker 6: I've been having money, So. 243 00:10:05,920 --> 00:10:07,240 Speaker 3: What are you worried about? You said you're not worried 244 00:10:07,240 --> 00:10:07,680 Speaker 3: about the money. 245 00:10:07,720 --> 00:10:09,520 Speaker 6: What are you the most important thing for me is 246 00:10:09,559 --> 00:10:12,080 Speaker 6: like how I'm touching lives. You know, how I'm able 247 00:10:12,080 --> 00:10:14,360 Speaker 6: to be a voice for the people who felt like 248 00:10:14,600 --> 00:10:16,720 Speaker 6: their story could never get told. I have so many 249 00:10:16,760 --> 00:10:19,000 Speaker 6: people reaching out to me like, dang, you must be 250 00:10:19,000 --> 00:10:21,760 Speaker 6: in my head? Are you in my journal? Or how 251 00:10:21,800 --> 00:10:24,640 Speaker 6: you living the same thing I'm living. Of people are 252 00:10:24,679 --> 00:10:26,400 Speaker 6: reaching out to me telling me how much you know 253 00:10:26,520 --> 00:10:29,800 Speaker 6: I've impacted them, how they're counseling the third processions turning 254 00:10:29,840 --> 00:10:33,080 Speaker 6: on in my aya. I had two people tell me 255 00:10:33,720 --> 00:10:36,240 Speaker 6: that if they hadn't listen to my song, they probably 256 00:10:36,240 --> 00:10:37,160 Speaker 6: would have took their life. 257 00:10:37,760 --> 00:10:41,840 Speaker 1: So yeah, like there in this every day y'all. Like 258 00:10:42,320 --> 00:10:43,319 Speaker 1: I'm getting hundreds of. 259 00:10:43,920 --> 00:10:46,040 Speaker 5: Called me and I've had the merger in on freeway 260 00:10:46,360 --> 00:10:49,000 Speaker 5: at funerals and everything, and I'm like, Nick, I need 261 00:10:49,040 --> 00:10:50,960 Speaker 5: you to talk to this person. They talking about taking 262 00:10:50,960 --> 00:10:52,600 Speaker 5: their life and your song saving them, and they just 263 00:10:52,600 --> 00:10:54,320 Speaker 5: want to see if it's a real person behind it. 264 00:10:54,840 --> 00:10:57,640 Speaker 5: And go back to what you guys asked about the 265 00:10:57,679 --> 00:11:00,440 Speaker 5: Jermain Dupris and what I tell people. I tell people 266 00:11:01,120 --> 00:11:03,040 Speaker 5: I would have a conversation with Jamain and I was like, 267 00:11:03,360 --> 00:11:05,080 Speaker 5: I would tell you if you went from drums to 268 00:11:05,120 --> 00:11:08,040 Speaker 5: the beat machine. Before when te pain came out autotune 269 00:11:08,040 --> 00:11:11,120 Speaker 5: it was a problem. It's just music is evolving and 270 00:11:11,200 --> 00:11:13,200 Speaker 5: it's a tool. And who is to determine what an 271 00:11:13,240 --> 00:11:16,120 Speaker 5: artist is? I collect artwork. I like Andy Urhall. It's 272 00:11:16,160 --> 00:11:18,679 Speaker 5: an artist from Seattle named Arbiture. I love him. It's 273 00:11:18,720 --> 00:11:22,440 Speaker 5: contemporary art. You may like sculptures. Whoever created a sculpture? 274 00:11:22,480 --> 00:11:24,199 Speaker 5: So are you're telling me? We all know a painter 275 00:11:24,240 --> 00:11:26,520 Speaker 5: is considered an artist. A person who creates a sculpture 276 00:11:26,600 --> 00:11:29,200 Speaker 5: is considered an artist too, So who defines what an 277 00:11:29,280 --> 00:11:32,880 Speaker 5: artist is? Her poems or her life experiences. She's still 278 00:11:32,880 --> 00:11:35,319 Speaker 5: an artist regardless if she gets it to a traditional 279 00:11:35,360 --> 00:11:38,360 Speaker 5: singer or she puts it in AI form, She's still 280 00:11:38,400 --> 00:11:39,320 Speaker 5: an artist. 281 00:11:39,640 --> 00:11:42,920 Speaker 2: You know you wanted to also address this, that this 282 00:11:43,000 --> 00:11:47,600 Speaker 2: has taken opportunities, our jobs away from black creators right. 283 00:11:47,679 --> 00:11:51,120 Speaker 4: People are saying that if when people say that to you, 284 00:11:51,160 --> 00:11:52,120 Speaker 4: how would you respond. 285 00:11:53,320 --> 00:11:57,679 Speaker 6: I don't think AI is taking jobs or replacing anyone. 286 00:11:57,880 --> 00:12:01,320 Speaker 6: I look at it as an expansion. I just tell 287 00:12:01,360 --> 00:12:04,240 Speaker 6: people to utilize it, see what it's about. But I 288 00:12:04,240 --> 00:12:05,840 Speaker 6: definite don't see it replacing anyone. 289 00:12:06,000 --> 00:12:08,360 Speaker 3: Wait, you don't think AI is replacing people, not saying 290 00:12:08,400 --> 00:12:09,840 Speaker 3: in your sense, but you don't think AI is going 291 00:12:09,880 --> 00:12:11,400 Speaker 3: to be replacing people definitely. 292 00:12:11,440 --> 00:12:15,800 Speaker 6: I see Amazon just oh yeah, replaced like yeah, thirty 293 00:12:15,840 --> 00:12:17,600 Speaker 6: thousand people or something with robots. 294 00:12:17,760 --> 00:12:22,640 Speaker 1: M h. It's just technologies. We have to work with it. 295 00:12:22,720 --> 00:12:26,160 Speaker 5: But in the music space, pertaining directly to the Zenian project, 296 00:12:26,520 --> 00:12:28,960 Speaker 5: I don't think because I go down the list and 297 00:12:28,960 --> 00:12:32,000 Speaker 5: when I have a conversation, I say, our whole team 298 00:12:32,400 --> 00:12:37,880 Speaker 5: is black lid and from attorney, brand marketer, publicists, and 299 00:12:38,080 --> 00:12:39,960 Speaker 5: we created opportunities for them. And then when they say, well, 300 00:12:39,960 --> 00:12:42,760 Speaker 5: what about producers, I think, actually, Sono and what we're 301 00:12:42,800 --> 00:12:45,840 Speaker 5: doing elevates songwriters and producers and actually give them a voice. 302 00:12:45,960 --> 00:12:49,800 Speaker 5: So when we create, it's Nia's music and we it's 303 00:12:49,840 --> 00:12:51,679 Speaker 5: soon as a whole platform. Like in your studio, you 304 00:12:51,720 --> 00:12:53,559 Speaker 5: can pull the stems off, so now we go get 305 00:12:53,559 --> 00:12:56,280 Speaker 5: black producers to care recreate it. So when they say 306 00:12:56,440 --> 00:12:59,480 Speaker 5: we're taking jobs from creators, I would say, what job 307 00:12:59,520 --> 00:13:02,120 Speaker 5: have we taken the traditional singer? And that goes back 308 00:13:02,120 --> 00:13:04,640 Speaker 5: to my point. So you're telling someone who did something 309 00:13:04,679 --> 00:13:07,760 Speaker 5: and involved and it created a space she basically was 310 00:13:07,760 --> 00:13:10,120 Speaker 5: supposed to create that go get her publishing deal. Which 311 00:13:10,120 --> 00:13:12,400 Speaker 5: may be for five hundred thousand dollars, But go give 312 00:13:12,440 --> 00:13:15,320 Speaker 5: some traditional artist her songs that got ten million streams 313 00:13:15,320 --> 00:13:16,959 Speaker 5: so they can get a three million dollar check. That's 314 00:13:16,960 --> 00:13:19,160 Speaker 5: what you're telling me. We were supposed to do. That. 315 00:13:19,200 --> 00:13:21,760 Speaker 5: Don't make in no world does that make business sense? 316 00:13:23,000 --> 00:13:25,320 Speaker 5: It don't. I just can't. I don't understand how people 317 00:13:25,360 --> 00:13:27,840 Speaker 5: don't realize that. I understand you may be in your 318 00:13:27,840 --> 00:13:30,520 Speaker 5: emotions because you've been trying, you've been an artist and 319 00:13:30,559 --> 00:13:32,520 Speaker 5: you just didn't catch your break. But when you sit 320 00:13:32,600 --> 00:13:34,320 Speaker 5: back and take the emotions out of it and look 321 00:13:34,320 --> 00:13:36,360 Speaker 5: at the reality, they would do it too. They would 322 00:13:36,400 --> 00:13:37,200 Speaker 5: do the exact same. 323 00:13:37,040 --> 00:13:39,000 Speaker 3: Thing, especially if that bag was involved. 324 00:13:39,040 --> 00:13:42,880 Speaker 2: Exactly how did you feel when you were approached to 325 00:13:43,040 --> 00:13:45,880 Speaker 2: actually get this opportunity to sign to a label and, 326 00:13:45,960 --> 00:13:49,440 Speaker 2: like we said, this three million dollar deal Hallwood Media. 327 00:13:49,559 --> 00:13:52,000 Speaker 4: How did they approach you? How did this even go down? 328 00:13:52,559 --> 00:13:55,920 Speaker 1: Server labels reached out at first. 329 00:13:55,960 --> 00:13:58,640 Speaker 6: I wasn't responding though, because I never wanted to be 330 00:13:58,679 --> 00:13:59,559 Speaker 6: in the music industry. 331 00:13:59,559 --> 00:14:01,120 Speaker 1: There was no my line. 332 00:14:01,200 --> 00:14:03,640 Speaker 6: Again, I was taking what I love to do and meet, 333 00:14:04,400 --> 00:14:05,760 Speaker 6: never thinking it was gonna go this far. 334 00:14:07,679 --> 00:14:11,240 Speaker 1: Running it by Romeo is what really you know made me. 335 00:14:11,160 --> 00:14:13,600 Speaker 6: Say, Okay, I'll give it a try, but I still 336 00:14:13,640 --> 00:14:15,440 Speaker 6: be telling him like ro it's not what I want 337 00:14:15,880 --> 00:14:17,080 Speaker 6: or whatever the case is. 338 00:14:17,120 --> 00:14:20,120 Speaker 1: But when they came with the numbers, it was mind blowing. 339 00:14:23,360 --> 00:14:26,480 Speaker 5: When I negotiated, she was like, roll you lying, I said, Nicky, 340 00:14:26,480 --> 00:14:28,640 Speaker 5: I'm telling you what I just negotiated. So I had 341 00:14:28,640 --> 00:14:30,320 Speaker 5: to show it to him write and she was like 342 00:14:30,560 --> 00:14:34,680 Speaker 5: that just still ain't real because it did get overwhelming. 343 00:14:34,760 --> 00:14:38,440 Speaker 5: But when she started, it took off bicelf and took viral. 344 00:14:38,520 --> 00:14:40,680 Speaker 5: So we had the advantage because now you're looking at 345 00:14:40,960 --> 00:14:42,680 Speaker 5: in a matter of three weeks, you looking at ten 346 00:14:42,760 --> 00:14:45,480 Speaker 5: twelve million streams. Now, I put my business hat on 347 00:14:45,520 --> 00:14:48,240 Speaker 5: me in the music business, if that was a traditional artist, 348 00:14:48,280 --> 00:14:50,400 Speaker 5: I know what it would be, so I'm gonna take 349 00:14:50,440 --> 00:14:52,800 Speaker 5: in consideration it is AI. But we still got to 350 00:14:52,800 --> 00:14:54,440 Speaker 5: get closer to that number would because if that was 351 00:14:54,480 --> 00:14:56,800 Speaker 5: a traditional artist, that number would have been doubled. 352 00:14:57,000 --> 00:14:59,240 Speaker 3: Right, And there's no overhead for this either. 353 00:15:00,360 --> 00:15:04,640 Speaker 5: Make it makes sense. And then when we majors offered deals, 354 00:15:04,640 --> 00:15:06,000 Speaker 5: but I didn't want to go through the majors because 355 00:15:06,000 --> 00:15:07,440 Speaker 5: there's a lot of red tape. I wanted to stay 356 00:15:07,560 --> 00:15:09,920 Speaker 5: with the independent distributor, and it came down to two. 357 00:15:10,480 --> 00:15:12,840 Speaker 5: And then when we just looked at the infrastructure and 358 00:15:12,880 --> 00:15:15,160 Speaker 5: the conversation, and plus the money had a big part 359 00:15:15,240 --> 00:15:17,520 Speaker 5: in it. This made the most sense because it kept 360 00:15:17,520 --> 00:15:20,040 Speaker 5: her control. And that's one thing a lot of artists say. Oh, 361 00:15:20,080 --> 00:15:22,320 Speaker 5: a lot of people comments are saying they own all 362 00:15:22,360 --> 00:15:24,480 Speaker 5: of the masters, they own everything. They're just using her 363 00:15:24,520 --> 00:15:27,120 Speaker 5: as a face. That's incorrect. I negotiated one of the 364 00:15:27,160 --> 00:15:30,280 Speaker 5: best deals in history for a new artists. She on one 365 00:15:30,280 --> 00:15:32,280 Speaker 5: hundred percent of her masters, she on one hundred percent 366 00:15:32,280 --> 00:15:35,560 Speaker 5: of her publishing. We got all our brand and them touring. 367 00:15:35,880 --> 00:15:36,920 Speaker 5: We own everything. 368 00:15:37,640 --> 00:15:39,480 Speaker 2: I cannot wait to see how this tour works out, 369 00:15:39,560 --> 00:15:43,120 Speaker 2: because that's gonna be interesting. So when you think about 370 00:15:43,120 --> 00:15:46,880 Speaker 2: the rollout for the album, what is that looking like 371 00:15:46,880 --> 00:15:47,200 Speaker 2: like this? 372 00:15:49,160 --> 00:15:53,040 Speaker 5: So her we're going back and forth January where it 373 00:15:53,080 --> 00:15:55,240 Speaker 5: will be some new music out. But it just happened 374 00:15:55,240 --> 00:15:56,760 Speaker 5: so fast. And you got to think when she first 375 00:15:56,760 --> 00:16:00,680 Speaker 5: put her Life Stories out, it was for some songs 376 00:16:00,680 --> 00:16:03,040 Speaker 5: in a month, like you, that's four albums for a 377 00:16:03,040 --> 00:16:05,760 Speaker 5: normal artist. She just put it out there, and yeah, 378 00:16:05,800 --> 00:16:08,400 Speaker 5: so it's just like, okay, now we gotta sit back 379 00:16:08,440 --> 00:16:10,120 Speaker 5: and now we got to put a marketing playing together 380 00:16:10,480 --> 00:16:12,560 Speaker 5: and put a roll out on the strategy. But the 381 00:16:12,600 --> 00:16:14,360 Speaker 5: one thing we have we have to plan our favorite 382 00:16:14,440 --> 00:16:17,880 Speaker 5: is that the words and the lyrics are connecting because 383 00:16:17,880 --> 00:16:20,560 Speaker 5: their real life experiences. So we don't want to oversaturate 384 00:16:20,600 --> 00:16:22,920 Speaker 5: it and just force it and just become a traditional 385 00:16:22,960 --> 00:16:24,960 Speaker 5: artist and just let's keep on putting our songs on 386 00:16:24,960 --> 00:16:27,000 Speaker 5: one turn and one hit. We want people to live 387 00:16:27,040 --> 00:16:28,960 Speaker 5: with it and take it in because it is her experience. 388 00:16:29,480 --> 00:16:31,120 Speaker 2: And then you don't got to worry about hair and 389 00:16:31,160 --> 00:16:33,920 Speaker 2: makeup for us and now overheads on. 390 00:16:34,000 --> 00:16:37,800 Speaker 1: Time, you know, flight for her, he's still beget about 391 00:16:37,840 --> 00:16:42,000 Speaker 1: being on time. She's like the artist too, come downstairs. 392 00:16:42,040 --> 00:16:44,480 Speaker 5: I'm like, okay, And so y'all say no hair and makeup. 393 00:16:44,600 --> 00:16:46,920 Speaker 5: That's what I thought initially she got to have hair 394 00:16:46,960 --> 00:16:48,480 Speaker 5: and makeup. That's why she's like, bro, let's get over 395 00:16:48,520 --> 00:16:50,880 Speaker 5: this press and all this this this pressed up and 396 00:16:50,880 --> 00:16:52,720 Speaker 5: then we can just go back to doing. But it's 397 00:16:52,760 --> 00:16:53,760 Speaker 5: it's still an overhead. 398 00:16:53,960 --> 00:16:55,640 Speaker 2: What y'all got to worry about her having a sore 399 00:16:55,760 --> 00:16:58,560 Speaker 2: throat getting sick press? 400 00:17:00,200 --> 00:17:01,520 Speaker 3: But what genre is this? 401 00:17:01,640 --> 00:17:04,680 Speaker 1: Is the artist R and B gospel? 402 00:17:04,760 --> 00:17:06,680 Speaker 3: Okay, Because I was thinking when you were talking about 403 00:17:06,680 --> 00:17:08,320 Speaker 3: how inspiring it, I'm like, oh, you can do gospel. 404 00:17:08,560 --> 00:17:11,359 Speaker 1: So I have two gospel songs that God is number 405 00:17:12,600 --> 00:17:13,080 Speaker 1: on the chart. 406 00:17:14,080 --> 00:17:15,439 Speaker 5: So that's another first one. 407 00:17:15,520 --> 00:17:17,800 Speaker 3: I'm gonna make the gospel people pissed. 408 00:17:18,080 --> 00:17:23,840 Speaker 5: Because I have, like, I have a gospel label and 409 00:17:23,920 --> 00:17:26,159 Speaker 5: I used to manage gospel artists and do marketing for 410 00:17:26,240 --> 00:17:28,800 Speaker 5: Ernest Pugh Jaathan Grinld, so I know the Gospel Lane 411 00:17:28,840 --> 00:17:31,679 Speaker 5: and the Stellar Awards. So it was a little pushback. 412 00:17:32,000 --> 00:17:33,680 Speaker 5: But they know that's where I come from. And then 413 00:17:33,720 --> 00:17:38,359 Speaker 5: she comes from the church. She's singing her church choir, So. 414 00:17:37,080 --> 00:17:37,760 Speaker 3: So can you sing? 415 00:17:38,320 --> 00:17:39,840 Speaker 1: I can sing. But if you asked me if I 416 00:17:39,840 --> 00:17:43,080 Speaker 1: can heat them and no, you can say you can't. 417 00:17:44,680 --> 00:17:45,159 Speaker 4: I hear it. 418 00:17:46,920 --> 00:17:50,840 Speaker 2: Saying what about guest appearances on the album, because like 419 00:17:51,240 --> 00:17:54,400 Speaker 2: people are now saying, I'm down to do like a 420 00:17:54,880 --> 00:17:59,280 Speaker 2: works works because they some people probably nervous. 421 00:17:59,160 --> 00:18:01,520 Speaker 6: Yeah, get I think a lot of them are forward, 422 00:18:01,600 --> 00:18:03,359 Speaker 6: but they're skilled of the big last. You know, they 423 00:18:03,400 --> 00:18:05,280 Speaker 6: don't want to come and say, hey, let's do a 424 00:18:05,320 --> 00:18:06,120 Speaker 6: song their way. 425 00:18:06,240 --> 00:18:06,320 Speaker 5: No. 426 00:18:06,480 --> 00:18:08,879 Speaker 6: I think once we come out with these artists, that 427 00:18:08,920 --> 00:18:11,200 Speaker 6: we're coming out with everybody else gonna try to. 428 00:18:11,119 --> 00:18:13,919 Speaker 5: Come on for I just I wonder I want. We 429 00:18:13,960 --> 00:18:15,800 Speaker 5: can't talk about what artists. I just wonder hows and 430 00:18:15,840 --> 00:18:18,640 Speaker 5: I would do on a on a reggaetone afro beat 431 00:18:18,680 --> 00:18:20,800 Speaker 5: Jamaican with a big Jamaica artists, and y'all just go 432 00:18:20,840 --> 00:18:21,360 Speaker 5: from there with. 433 00:18:21,359 --> 00:18:24,040 Speaker 6: It, Jake, Like, I think that's one of the top 434 00:18:24,359 --> 00:18:25,840 Speaker 6: like supporters like countries. 435 00:18:26,560 --> 00:18:29,040 Speaker 5: So y'all just pick and choose a female artist is 436 00:18:29,080 --> 00:18:31,000 Speaker 5: just huge in that lane and put one in one 437 00:18:31,040 --> 00:18:31,800 Speaker 5: equal to together. 438 00:18:31,960 --> 00:18:34,280 Speaker 2: Now you're thinking about expanding maybe like putting together a 439 00:18:34,320 --> 00:18:36,520 Speaker 2: group where she's the lead singer because there's so much 440 00:18:36,560 --> 00:18:37,000 Speaker 2: you could do. 441 00:18:37,160 --> 00:18:38,520 Speaker 1: It's so much you can do with it. 442 00:18:38,560 --> 00:18:43,560 Speaker 2: But that's about another artist too, Like so now she's 443 00:18:43,680 --> 00:18:46,080 Speaker 2: just a focus now Angel, this. 444 00:18:46,200 --> 00:18:48,240 Speaker 5: Like a real extension of her, Like I didn't came 445 00:18:48,280 --> 00:18:49,800 Speaker 5: with stuff. She's like, ro I'm not doing it. Nope, 446 00:18:49,800 --> 00:18:52,120 Speaker 5: nobody's singing is an eye Nope nope. So she really 447 00:18:52,160 --> 00:18:55,320 Speaker 5: takes this is really her real strict Yeah, it's my baby, 448 00:18:55,359 --> 00:18:57,320 Speaker 5: like no roll, no mother AI. 449 00:18:57,280 --> 00:18:59,280 Speaker 6: Or they came like we're gonna get somebody that looked 450 00:18:59,359 --> 00:19:01,160 Speaker 6: like her and it's gonna do it. I said, Nah, 451 00:19:01,200 --> 00:19:02,000 Speaker 6: we ain't doing all. 452 00:19:01,960 --> 00:19:04,520 Speaker 2: It have you had to lawyer up with people threatening 453 00:19:04,520 --> 00:19:05,560 Speaker 2: this sue and stuff like that. 454 00:19:05,640 --> 00:19:07,040 Speaker 1: I had one of the best lawyers around. 455 00:19:08,119 --> 00:19:10,760 Speaker 6: I never really worried about the legal I don't even 456 00:19:10,800 --> 00:19:12,520 Speaker 6: feed into it, like I told you anything negative. 457 00:19:12,560 --> 00:19:13,680 Speaker 1: I don't really get into it. 458 00:19:13,720 --> 00:19:15,520 Speaker 6: Like when my people called me be like, you see 459 00:19:15,560 --> 00:19:17,399 Speaker 6: what so and so said, I'd be like, no, stop 460 00:19:17,480 --> 00:19:18,400 Speaker 6: looking at it, right. 461 00:19:18,520 --> 00:19:20,760 Speaker 1: Yeah, but I definitely have one of the best lawyers around. 462 00:19:21,000 --> 00:19:23,200 Speaker 5: Bernie Bernie, and Bernie is already in the tech space, 463 00:19:23,240 --> 00:19:24,720 Speaker 5: so it worked out perfect. 464 00:19:24,880 --> 00:19:27,200 Speaker 1: Yeah, she teaches AI to college in Oama. 465 00:19:27,000 --> 00:19:28,800 Speaker 5: So she was It was like the perfect scenario. And 466 00:19:28,880 --> 00:19:31,000 Speaker 5: then it's a strong black woman because I was intentional 467 00:19:31,040 --> 00:19:34,720 Speaker 5: about that, Like Bernie, I put Felicia Fine as her publicist. 468 00:19:34,840 --> 00:19:37,800 Speaker 5: I was real, Yeah, I was real purple. I was 469 00:19:37,800 --> 00:19:40,880 Speaker 5: real strategic because I can protect her and I can 470 00:19:40,880 --> 00:19:42,760 Speaker 5: teach her business, but I can't love on as a 471 00:19:42,760 --> 00:19:45,359 Speaker 5: black woman. And I was real intentional about that because 472 00:19:45,359 --> 00:19:47,359 Speaker 5: I knew all the lashing was gonna come back, Like 473 00:19:47,400 --> 00:19:49,720 Speaker 5: Gail King was the first interview then Temn Hall, I'm 474 00:19:49,760 --> 00:19:51,560 Speaker 5: real strategic and we sitting here with you. I'm real 475 00:19:51,600 --> 00:19:55,240 Speaker 5: strategic because I know the backlash, So I want people, Yeah, 476 00:19:55,240 --> 00:19:57,160 Speaker 5: you got to do your journalists job and be tough, 477 00:19:57,200 --> 00:20:00,960 Speaker 5: but I wanted to understand she doing something like Steve Jobs, 478 00:20:00,960 --> 00:20:03,760 Speaker 5: the Black Steve Jobs, like they thought he was crazy 479 00:20:03,760 --> 00:20:07,200 Speaker 5: when he made an iPhone. So she's the forefront of something. 480 00:20:07,240 --> 00:20:09,440 Speaker 5: We're sitting at the table and not getting crumbs and 481 00:20:09,720 --> 00:20:11,720 Speaker 5: brook the brand helps us with the brain. And she 482 00:20:11,760 --> 00:20:13,919 Speaker 5: said something that I didn't. I didn't think about it, 483 00:20:14,000 --> 00:20:15,360 Speaker 5: and then when she said it, it made sense. She said, 484 00:20:15,359 --> 00:20:19,920 Speaker 5: like Romell, we're disrupting something like Nikki is really changing 485 00:20:20,080 --> 00:20:22,040 Speaker 5: something that's been there for years, and music is the 486 00:20:22,080 --> 00:20:25,520 Speaker 5: one great connector. So I need strong women around her 487 00:20:25,640 --> 00:20:27,840 Speaker 5: because I can't pour into her that way, right. 488 00:20:28,160 --> 00:20:29,879 Speaker 3: I am going to be honest. I do feel like 489 00:20:29,960 --> 00:20:33,520 Speaker 3: it's going to be less real life singers in the future. 490 00:20:33,600 --> 00:20:35,479 Speaker 3: I feel like this might be the new wave of 491 00:20:35,520 --> 00:20:39,600 Speaker 3: what music is like. And you know that's I think 492 00:20:39,640 --> 00:20:41,840 Speaker 3: this is what it's going to be, hopefully just some mixture. 493 00:20:41,920 --> 00:20:47,479 Speaker 6: Hope hopefully because we still won't the human tour feeling. 494 00:20:47,640 --> 00:20:50,960 Speaker 1: Yeah, yeah, yeah, I think about him. You know, I 495 00:20:51,000 --> 00:20:52,160 Speaker 1: still want to go see some of them. 496 00:20:52,320 --> 00:20:54,720 Speaker 2: Yeah, nothing's replace that, but you know what else I 497 00:20:54,720 --> 00:20:57,000 Speaker 2: want to say too. When streaming first started, I remember 498 00:20:57,040 --> 00:20:59,480 Speaker 2: people at it like that was the devil. They were like, 499 00:20:59,520 --> 00:21:01,199 Speaker 2: we are knocked to put the songs that they were, 500 00:21:01,400 --> 00:21:04,159 Speaker 2: And then labels ended up having to cut deals to 501 00:21:04,240 --> 00:21:06,240 Speaker 2: be able to have these songs on streaming services. And 502 00:21:06,240 --> 00:21:08,320 Speaker 2: now that's how we always listen to the music. 503 00:21:08,359 --> 00:21:10,080 Speaker 6: I ain't know what streamer was, Rod. I was like, 504 00:21:10,119 --> 00:21:11,840 Speaker 6: you got this mean stream? I'm like, what is that 505 00:21:12,119 --> 00:21:12,440 Speaker 6: she did? 506 00:21:12,640 --> 00:21:15,120 Speaker 5: When I tell y'all this was it was just God. 507 00:21:15,640 --> 00:21:17,320 Speaker 5: I ain't gonna say it was accident. God had this 508 00:21:17,400 --> 00:21:20,239 Speaker 5: plan because when she was asking me stuff, I mean, 509 00:21:20,280 --> 00:21:22,840 Speaker 5: I'm asking her like how many numbers this stream number? 510 00:21:22,840 --> 00:21:25,080 Speaker 5: I don't know nothing about that. Then labels saying, are 511 00:21:25,160 --> 00:21:28,320 Speaker 5: the boxer campaigns? What is about le? What is a campaign? 512 00:21:28,440 --> 00:21:31,879 Speaker 5: She knew none of that music stuff, which is why 513 00:21:32,000 --> 00:21:34,400 Speaker 5: it worked. Like her songs aren't sixteen bars a hook. 514 00:21:34,920 --> 00:21:36,399 Speaker 5: People will tell you to make it hit records, you 515 00:21:36,440 --> 00:21:39,360 Speaker 5: need to hear the hook twice in sixty seconds. 516 00:21:39,040 --> 00:21:40,840 Speaker 4: And all that it'll be a certain BDM. 517 00:21:41,000 --> 00:21:43,160 Speaker 5: She knew none of that, so that's why it's working. 518 00:21:43,200 --> 00:21:45,639 Speaker 5: If you look at her song structure, one verse might 519 00:21:45,680 --> 00:21:48,120 Speaker 5: be twelve, then the next one be eighteen a pre 520 00:21:48,200 --> 00:21:50,280 Speaker 5: hook might not have a bridge in this song, but 521 00:21:50,320 --> 00:21:52,560 Speaker 5: that's why it's connecting, because it's just authentic. It's going 522 00:21:52,600 --> 00:21:54,280 Speaker 5: back to the music we grew up on while I'm 523 00:21:54,320 --> 00:21:56,600 Speaker 5: aging myself because I'm forty seven, but back to real 524 00:21:56,680 --> 00:21:58,480 Speaker 5: R and B. It's going back to that. It's telling 525 00:21:58,520 --> 00:22:01,000 Speaker 5: a story something people getting really and I think that's 526 00:22:01,000 --> 00:22:01,560 Speaker 5: why it's working. 527 00:22:01,600 --> 00:22:02,760 Speaker 6: Yeah, I've been seeing a lot of those in the 528 00:22:02,800 --> 00:22:05,800 Speaker 6: comments of people saying this the old R and B. 529 00:22:05,800 --> 00:22:06,560 Speaker 1: Feeling and. 530 00:22:08,400 --> 00:22:09,440 Speaker 4: Who whatever thunk it? 531 00:22:11,480 --> 00:22:14,320 Speaker 6: I'm saying, I'm still people be like you so calm, 532 00:22:14,760 --> 00:22:17,240 Speaker 6: Like I'd be like, yeah, I don't know what to say. 533 00:22:17,440 --> 00:22:18,320 Speaker 4: Let me see if you're real. 534 00:22:21,600 --> 00:22:23,280 Speaker 1: Some of the people be coming with the AI jokes. 535 00:22:23,280 --> 00:22:25,280 Speaker 1: Now are you even real this AI? 536 00:22:25,400 --> 00:22:27,960 Speaker 4: I'm like, man, well, we appreciate you. 537 00:22:28,000 --> 00:22:30,120 Speaker 2: I know you got a flight to catch, You're all 538 00:22:30,119 --> 00:22:31,879 Speaker 2: over the place, but thank you for coming through because 539 00:22:32,119 --> 00:22:33,800 Speaker 2: I'm so interested in all of this. 540 00:22:34,640 --> 00:22:36,919 Speaker 4: Yeah, thank you for sitting down with that. And I 541 00:22:36,960 --> 00:22:37,920 Speaker 4: tell you walk through. 542 00:22:38,000 --> 00:22:40,879 Speaker 2: Gel came through the whole process of how to I 543 00:22:40,960 --> 00:22:43,600 Speaker 2: see people online doing videos like I just did the 544 00:22:43,640 --> 00:22:45,200 Speaker 2: same thing she did in five minutes. 545 00:22:45,240 --> 00:22:46,679 Speaker 4: Like I've seen all of that. 546 00:22:46,720 --> 00:22:48,840 Speaker 1: It's still not that easy like what people think. 547 00:22:48,880 --> 00:22:51,960 Speaker 6: Because just because I hear create and get two songs, 548 00:22:52,160 --> 00:22:53,680 Speaker 6: they don't mean it's gonna be the perfect one. 549 00:22:53,840 --> 00:22:54,840 Speaker 1: Sometimes I'm sitting. 550 00:22:54,680 --> 00:22:56,639 Speaker 6: There for hours going through hundreds of songs, and so 551 00:22:56,680 --> 00:22:57,480 Speaker 6: I get the one that I. 552 00:22:57,400 --> 00:22:59,359 Speaker 1: Think sound how I wanted to sound? 553 00:22:59,400 --> 00:23:00,480 Speaker 4: How did you feel me feel? 554 00:23:01,480 --> 00:23:02,040 Speaker 1: Back home? 555 00:23:03,200 --> 00:23:06,639 Speaker 6: Everybody like the love is it's crazy because you, like 556 00:23:06,640 --> 00:23:09,640 Speaker 6: I said, hot the Springs, Missippi and miss Tennessee, we're 557 00:23:09,640 --> 00:23:13,600 Speaker 6: all one, you know, back home, so like from our areas. 558 00:23:13,680 --> 00:23:15,680 Speaker 1: Yeah, I can't destrive it. It's crazy. 559 00:23:15,720 --> 00:23:16,920 Speaker 4: So thanks giving it your house. 560 00:23:17,680 --> 00:23:18,480 Speaker 5: They do that anyway. 561 00:23:20,640 --> 00:23:23,880 Speaker 6: I'm a family friends person, So every Sunday I cook 562 00:23:23,960 --> 00:23:25,640 Speaker 6: five my people that come to my house. 563 00:23:25,480 --> 00:23:29,639 Speaker 1: Every friend that was even before that that it's me. 564 00:23:29,720 --> 00:23:31,600 Speaker 6: I'm like the junction with anybody. I tell them just 565 00:23:31,640 --> 00:23:34,399 Speaker 6: come eat and bring nothing. I've been doing it for 566 00:23:34,520 --> 00:23:35,360 Speaker 6: like the past year. 567 00:23:36,040 --> 00:23:37,560 Speaker 1: I love my family. I try to you know this 568 00:23:37,640 --> 00:23:39,000 Speaker 1: how I stay grounding and stay rooted. 569 00:23:41,200 --> 00:23:41,400 Speaker 3: Hate. 570 00:23:43,080 --> 00:23:47,760 Speaker 1: Yeah, so I do love cooking. Okay, love it all right? 571 00:23:47,840 --> 00:23:50,680 Speaker 2: Well, Nikki Jones Romel Murphy, thank you so much for 572 00:23:50,800 --> 00:23:51,280 Speaker 2: joining us. 573 00:23:52,440 --> 00:23:53,280 Speaker 4: Thank you for joining us. 574 00:23:56,840 --> 00:23:57,520 Speaker 5: I appreciate it