WEBVTT - Second Cup: If you've got the aspirin

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<v Speaker 1>Welcome to Before Breakfast, a production of iHeartRadio. Good Morning.

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<v Speaker 1>This is Laura. Welcome to the Before Breakfast podcast.

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<v Speaker 2>Today's tip is that you should help people see why

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<v Speaker 2>they need whatever you are offering. If you have the aspirin,

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<v Speaker 2>what's their headache? Today's tip comes from the work of

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<v Speaker 2>Dan Meyer, a mathematics teacher educator. Meyer focuses a lot

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<v Speaker 2>on student motivation and what scholars have called intellectual need.

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<v Speaker 2>How do you get kids to want and need to

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<v Speaker 2>learn whatever math, algorithm or method you are teaching, or,

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<v Speaker 2>as he puts it, if math is the aspirin, then

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<v Speaker 2>how do you create the headache? Sometimes this is a

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<v Speaker 2>good question. I am not sure what the average person

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<v Speaker 2>encounters in his or her daily life that the cosign

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<v Speaker 2>will solve, but the general point is good. If you

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<v Speaker 2>are offering a product or service, it behooves you to

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<v Speaker 2>help your customers figure out what problem they have that

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<v Speaker 2>you are solving. You want them to see why they

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<v Speaker 2>need you. In my case, I help people think through

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<v Speaker 2>time challenges they are facing. Too much to do, not

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<v Speaker 2>enough time for fun, doing all the urgent stuff and

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<v Speaker 2>never getting to anything important. Guess what, I've got some

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<v Speaker 2>ideas that just might solve these problems. You've got a

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<v Speaker 2>time headache, and listening to before breakfast or reading my.

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<v Speaker 1>Books might make you feel better. There is probably a

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<v Speaker 1>similar approach in your line of work. If you are

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<v Speaker 1>a nutritionist, you want to get your patients to notice

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<v Speaker 1>when they are lethargic or jittery, or have constant dumay aches.

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<v Speaker 1>You want them to believe that the changes to their

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<v Speaker 1>diets you are recommending will relieve these issues. If you

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<v Speaker 1>are applying for a job, you want to think what

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<v Speaker 1>problems the organization is facing that you can solve. I

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<v Speaker 1>have worked with several people who have identified specific problems

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<v Speaker 1>with my business and then shown what they can do

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<v Speaker 1>to solve them. We can have certain forms of aspirin

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<v Speaker 1>in our family lives too. You may believe that your

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<v Speaker 1>middle schoolers should start studying for tests before the morning

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<v Speaker 1>of the tests, and you would probably be right in

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<v Speaker 1>this belief. But until he gets a bad grade and

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<v Speaker 1>experiences that headache, he may not be particularly interested in

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<v Speaker 1>the aspirin of your advice to plot out a study

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<v Speaker 1>calendar for the week before a test. I don't pop

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<v Speaker 1>aspirin just because I'm guessing you don't either. The pain

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<v Speaker 1>needs to be noticeable.

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<v Speaker 2>Now.

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<v Speaker 1>Of course, I'm not suggesting that you go around persuading

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<v Speaker 1>people they have make believe problems that you can solve,

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<v Speaker 1>but most of us have at least some struggles of

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<v Speaker 1>some sort, even if we don't think about them all

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<v Speaker 1>the time. Helping people see specific ones can make them

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<v Speaker 1>more receptive to whatever you can do to help. In

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<v Speaker 1>the meantime, This is Laura. Thanks for listening, and here's

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<v Speaker 1>to making the most of our times. Thanks for listening

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<v Speaker 1>to Before Breakfast. If you've got questions, ideas, or feedback,

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<v Speaker 1>you can reach me at Laura at Laura vandercam dot com.

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<v Speaker 1>Before Breakfast is a production of iHeartMedia. For more podcasts

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<v Speaker 1>from iHeartMedia, please visit the iHeart Radio app, Apple Podcasts,

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